WEBVTT - P&L: The Bloomberg Pessimist's Guide to 2017

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<v Speaker 1>Welcome to the Bloomberg pm L podcast. I'm pim Fox.

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<v Speaker 1>Along with my co host Lisa Abramowitz. Each day we

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<v Speaker 1>bring you the most important, noteworthy, and useful interviews for

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<v Speaker 1>you and your money, whether at the grocery store or

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<v Speaker 1>the trading floor. Find the Bloomberg p L Podcast on iTunes,

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<v Speaker 1>SoundCloud and at Bloomberg dot com. Well, how to greet

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<v Speaker 1>the year two thousand seventeen by being a pessimist. One

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<v Speaker 1>of the things you probably would do is you would

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<v Speaker 1>call up our next guest, John fra Her. He is

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<v Speaker 1>executive editor for the International Government division of Bloomberg News.

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<v Speaker 1>He's a pest Well clearly now he is a pessimist

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<v Speaker 1>because he is responsible for our Pessimists Guy to seventeen. John,

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<v Speaker 1>all right, tell us, when you know, do we take cover,

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<v Speaker 1>should we build a shelter? What what's going to happen?

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<v Speaker 1>But part of the exercise of the pessimist guy does

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<v Speaker 1>not necessarily a series of predict is. What what we're

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<v Speaker 1>trying to do is encourage readers to think outside the box.

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<v Speaker 1>I just can I interrupt you for one second, though,

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<v Speaker 1>last year's guide to the Pessimistic Guide pretty much entirely

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<v Speaker 1>came true, right, I mean the base case of Trump

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<v Speaker 1>becoming president. So this time last year, it definitely did

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<v Speaker 1>pay to be a presimist, yes, because we we put

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<v Speaker 1>in front of readers the idea that breggs that could

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<v Speaker 1>actually happen. And actually the most controversial I think that

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<v Speaker 1>we had last year, the one that caused most internal

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<v Speaker 1>debates and arguments as we were debating it, was should

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<v Speaker 1>we put in front of readers the possibility of Donald

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<v Speaker 1>Trump winning the winning the White House? And it was

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<v Speaker 1>actually the last thing that we put in because there

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<v Speaker 1>was so much heated debate about it. We were told,

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<v Speaker 1>this is a joke, it's going to be over by February.

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<v Speaker 1>It's going to make us look stupid. But sometimes outlandish

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<v Speaker 1>things do happen. As the last the last filve months

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<v Speaker 1>is taught, did you make the correlation between Donald Trump

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<v Speaker 1>being elected president and the doubt being up more than

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<v Speaker 1>ten percent and the S and P up more than

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<v Speaker 1>seven and a half percent. I think that bit we

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<v Speaker 1>sort of wed. We we didn't quite factor that in,

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<v Speaker 1>but again it goes to show you that all of

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<v Speaker 1>these events have have unintended consequences, and what we're encouraging

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<v Speaker 1>people to do is keep an open mind not only

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<v Speaker 1>about the events that can happen, but how markets will

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<v Speaker 1>react to it as well. Okay, so John, here we

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<v Speaker 1>have our crystal ball. You can look into it. What's

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<v Speaker 1>going to happen next year? If you're a pessimist, if

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<v Speaker 1>you're if you're a pessimist. Um Well, one of the things,

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<v Speaker 1>one of the sort of the threads that runs through

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<v Speaker 1>at the coverage, for example, is this idea of of

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<v Speaker 1>of America puming back from from the rest of the world.

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<v Speaker 1>Um And one of the things that we've thought about

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<v Speaker 1>is what if on the morning of Donald Trump's inauguration

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<v Speaker 1>he decides to label China a currency manipulator over Twitter. Now,

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<v Speaker 1>it actually nearly happened last Friday night about believe it

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<v Speaker 1>or not again, which causing another sort of range of

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<v Speaker 1>you know, huge debate with me and my co my

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<v Speaker 1>my sort of fellow pessimists. I got one email on

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<v Speaker 1>Friday night saying we need to get this thing published

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<v Speaker 1>now because this could happen. So that's one thing to

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<v Speaker 1>think about Trump starting a trade war with China. But

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<v Speaker 1>then the flip side of that, and I think it

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<v Speaker 1>really important to see that Donald Trump may well be

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<v Speaker 1>thinking about and certainly people in Washington are thinking about it.

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<v Speaker 1>Is this North Korea angle, right, So there are people

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<v Speaker 1>in South Korea who say the whole notion of North

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<v Speaker 1>Korea building a missile that could hit the West coast

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<v Speaker 1>on which you could fit and miniaturized nuclear device is

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<v Speaker 1>not that outlandish at all, which then raises the question

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<v Speaker 1>for Donald Trump. Okay, fine, you want to go hard

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<v Speaker 1>on China on trade, but if you're really genuinely worried

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<v Speaker 1>about North Korea, you need Beijing on board. You need

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<v Speaker 1>Beijing to help you deal with this, with this rogue regime.

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<v Speaker 1>So again one of the things that worked in the past. Well,

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<v Speaker 1>it's very difficult. I mean, China is sort of access

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<v Speaker 1>North Korea's protector, and certainly they are very reluctant to

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<v Speaker 1>be seen to be how thin America out on the

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<v Speaker 1>North Korea issue. But it just goes to show you

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<v Speaker 1>how all of these issues that are interrelated. If you

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<v Speaker 1>do want to go hard on China trade, you also

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<v Speaker 1>need to think the back of your mind that you

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<v Speaker 1>might need China to help you out with North Korean's well,

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<v Speaker 1>and talking about China if there were a trade war,

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<v Speaker 1>I believe in this Pessimists Guide, you talked about a

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<v Speaker 1>potential recession and in China that could result from this. Right,

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<v Speaker 1>that's right, And you have to remember all at the

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<v Speaker 1>same time that this is happening, there's a big leadership

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<v Speaker 1>reshuffle happening in China this this time next year, so

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<v Speaker 1>that the Standing Committee, which sort of sits on the

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<v Speaker 1>very apex of Chinese power, is all going to be reshuffled,

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<v Speaker 1>and Ping and as Prime Minister will stay, but everyone

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<v Speaker 1>else will probably get rotated out. And of course Chinese

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<v Speaker 1>politics is very opaque, but you can bet that there's

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<v Speaker 1>going to be a lot of people in Beijing are

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<v Speaker 1>going to be focusing on the succession to see when

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<v Speaker 1>perhaps they should be spending more time on keeping the

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<v Speaker 1>economy going. And they will also be dealing with the

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<v Speaker 1>US President, who you know is going to be on

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<v Speaker 1>orthodox at the very least. Well, we're going to speak

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<v Speaker 1>later on in the program with Arthur Kroeber. He is

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<v Speaker 1>a founding partner at the Gave Call Dragon Nomics, also

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<v Speaker 1>a fellow at the Brookings Chingao Center for Public Policy.

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<v Speaker 1>He'll be talking about China later on in the program.

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<v Speaker 1>Can we just go to Germany for a moment, what's

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<v Speaker 1>what's the prognosis, what's the pessimist So the pestim scenario there,

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<v Speaker 1>I mean Angela Merkel of course is on is on,

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<v Speaker 1>is on the back back foot big time in Jerem

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<v Speaker 1>and she's facing her own populist insurgency there. She's got

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<v Speaker 1>her own elections in September next year. So one of

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<v Speaker 1>the scenarios we put out there is that she loses.

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<v Speaker 1>She loses that election. Now we're not saying that the

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<v Speaker 1>populace will come to power, but she could be so

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<v Speaker 1>her authority could could be so heavily dented by this

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<v Speaker 1>election that she's forced to stand down. Angel America has

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<v Speaker 1>been the glue that's kept Europe together eatly for the

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<v Speaker 1>last decade, whether it's Greece or whether it's the refugee crisis,

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<v Speaker 1>So that in and of itself, her leaving would be

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<v Speaker 1>a hugely destabilizing event for event for Europe. And then

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<v Speaker 1>turning back to the US, how about sort of social

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<v Speaker 1>backdrop in the United States with Donald Trump as the president?

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<v Speaker 1>I mean, could there be a sort of radical movement

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<v Speaker 1>that evolves and what would the effect to be there?

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<v Speaker 1>So we are we have looked at that we could

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<v Speaker 1>you could see a sort of a coalition of the

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<v Speaker 1>left or the center left in the streets. Also, we

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<v Speaker 1>talked about, for example, Californian billionaire liberal Californian billionaires deciding

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<v Speaker 1>to group together to sort of form a resistance movement

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<v Speaker 1>if you like. That's then entire group is Californian billionaires,

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<v Speaker 1>billionaire And then what happens in Congress? Yes, so, I

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<v Speaker 1>mean there is I'm just curious when they found that group,

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<v Speaker 1>are they going to be subject to the same kinds

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<v Speaker 1>of conditions at a foreign state would be subject to

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<v Speaker 1>if they want government contracts for any of their products

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<v Speaker 1>or services. That's a very good question. But I mean

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<v Speaker 1>it's called calex it, right, calex is this idea that

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<v Speaker 1>sort of been brewing, brewing since the election. Um. But

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<v Speaker 1>one of the things to think about as well is

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<v Speaker 1>if you did get if you did get broad social

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<v Speaker 1>unrest or deep unhappiness with Trump's domestic agenda, what would

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<v Speaker 1>that do to unity and Congress when he tries to

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<v Speaker 1>get a fiscal fiscal stimulus through. So something it's worth

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<v Speaker 1>connecting those dots together. And I'm not saying this this

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<v Speaker 1>pessimist guide, will you know it is predicting the future,

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<v Speaker 1>although it has it has a pretty good track record

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<v Speaker 1>at this point. But it's encouraging leaders to think about

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<v Speaker 1>all of these differentencies and how they could link together. Putin,

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<v Speaker 1>Vladimir Putin and President elect Donald Trump new best friends forever.

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<v Speaker 1>What's going to happen here? I think it's pretty interesting, actually,

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<v Speaker 1>I mean, if you look at that's certainly the narrative

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<v Speaker 1>has been the narrative through the campaign. But who then

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<v Speaker 1>would have thought that Donald Trump would have packed his

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<v Speaker 1>cabinet with with former Goldman Sachs employees. So in theory,

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<v Speaker 1>you know, Donald Trump has had he wants a better

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<v Speaker 1>relationship with Putin, but you know, Putin himself is a

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<v Speaker 1>very hard to predict guy who will only act in

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<v Speaker 1>Russia's self interest, So that romance, it could be a

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<v Speaker 1>short lived one. But one thing to think about is

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<v Speaker 1>that if if Trump does carry through on his pledge

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<v Speaker 1>to sort of really question how much Europe spends on defense,

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<v Speaker 1>he could he could he could basically give Angela Merkel

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<v Speaker 1>and European leads a very difficult choice to make. Do

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<v Speaker 1>we decide to ramp up spending on defense good for

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<v Speaker 1>defense companies um or without America support. Do we have

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<v Speaker 1>to learn to do deals with the Vladimir Putin in

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<v Speaker 1>Eastern Europe? Do we have to accept the fact that

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<v Speaker 1>Vladimir Putin is serious about the fact that Ukrainis is

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<v Speaker 1>in his of influence? Is Vladimir? Do we have to

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<v Speaker 1>recognize the fact that history of influence doesn't he go

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<v Speaker 1>right up to name of naval's borders. Those can be

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<v Speaker 1>very difficult decisions fans of Americans to make. This is

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<v Speaker 1>the segment that I have been waiting for. This is

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<v Speaker 1>a question that we have been talking about a lot.

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<v Speaker 1>With all of the populist uprisings that we've seen around

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<v Speaker 1>the world, What does this potential civil unrest and in

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<v Speaker 1>some places actual what effect does it have on markets?

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<v Speaker 1>With us to answer that question is Irene Finelle Hanigman, Magic,

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<v Speaker 1>Professor of International Affairs at Columbia University, and Nick Kolas,

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<v Speaker 1>chief market strategist at converge x UM. Nick, I want

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<v Speaker 1>to start with you. So far, we saw a bit

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<v Speaker 1>of a reaction. We saw three month reaction, three week

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<v Speaker 1>reaction at Brexit, we saw three day reaction to Trump,

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<v Speaker 1>and we saw a three minute reaction to Italy's referendum vote.

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<v Speaker 1>Do markets does not care. You know, as you look

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<v Speaker 1>at the data back to the nineteen twenties and look

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<v Speaker 1>at the whole cadence of history from the Great Depression

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<v Speaker 1>to now, I think the data shows us that the

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<v Speaker 1>markets anticipates a lot of this change long before it

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<v Speaker 1>actually occurs. So if you look at the Great Depression,

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<v Speaker 1>the SMP five hundred and its predecessors were down seventy

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<v Speaker 1>from night to nineteen thirty two, and then we had

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<v Speaker 1>this very long wave of social unrest afterwards, culminating in

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<v Speaker 1>World War Two. If you look at the financial crisis,

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<v Speaker 1>down thirty six percent back in two thousand and eight,

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<v Speaker 1>and we've had this kind of rolling set of crises

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<v Speaker 1>ever since. So I think the bottom line is markets

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<v Speaker 1>to some degree create the conditions to this unrest and

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<v Speaker 1>to some degree anticipate what it's going to mean. Some

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<v Speaker 1>by the time it actually occurs, a lot of it's

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<v Speaker 1>baked into investor expectations. Irene, give us your thoughts. I

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<v Speaker 1>basically agree with with Nick. I think also the situation

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<v Speaker 1>in Europe is the markets did react very strongly and

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<v Speaker 1>negatively uh in two thousand ten that March May period

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<v Speaker 1>of enormous and certitude about greece potential default once it

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<v Speaker 1>became clear in the next year or so that this

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<v Speaker 1>was constantly ongoing, and that every crisis was awful in

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<v Speaker 1>and of itself, and yet did not necessarily mean that

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<v Speaker 1>the euro was failing or that Europe was failing, but

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<v Speaker 1>that in a way, unfortunately was constantly pushed the can

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<v Speaker 1>down the road or muddled through. So this seems to

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<v Speaker 1>be again the case Italy. There is built in cynicism,

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<v Speaker 1>building skepticism. We have looked at sixty different governments, of

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<v Speaker 1>which Tibert Lusconi was the longest in Italy since World

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<v Speaker 1>War two. UH. The assumption was that this probably would

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<v Speaker 1>go as a no against the constitutional changes that Rensey

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<v Speaker 1>wanted to impose, and we're really not understood. The thing

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<v Speaker 1>that is to me also very interesting is, for example,

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<v Speaker 1>in France right now, we've seen France go through all

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<v Speaker 1>sorts of dry rations with alone deciding he will not

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<v Speaker 1>present his candidacy again, with a new UH candidate, EMANUELA mccollon,

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<v Speaker 1>former finance minister, creating a new party with unexpectedly coming

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<v Speaker 1>to the forefront of his repay a center right. Yet

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<v Speaker 1>there doesn't really seem to be an impact from that.

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<v Speaker 1>Everyone is sort of a weight and see and I

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<v Speaker 1>think this weight and see mood is kind of everywhere.

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<v Speaker 1>Um we also and again I certainly agree we have

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<v Speaker 1>a lot of it basically baked in. Uh, there will

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<v Speaker 1>be volatility and as long as some of the economic

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<v Speaker 1>fundamentals don't look that dramatic, well just assume we don't

0:11:38.000 --> 0:11:40.680
<v Speaker 1>really know where the political situation is going right now, Okay,

0:11:40.679 --> 0:11:43.200
<v Speaker 1>so just go sticking. In Europe, one of the biggest

0:11:43.240 --> 0:11:45.560
<v Speaker 1>to wild cards that a lot of people talk about

0:11:45.559 --> 0:11:48.240
<v Speaker 1>for next year is the status of the euro and

0:11:48.240 --> 0:11:51.079
<v Speaker 1>the fact that a lot of anti European Union factions

0:11:51.160 --> 0:11:54.080
<v Speaker 1>in Europe have been gaining power. I mean, that is

0:11:54.120 --> 0:11:56.160
<v Speaker 1>not priced into the market right now. The breakup of

0:11:56.200 --> 0:11:59.439
<v Speaker 1>the Eurozone. Correct, that is correct, because I don't think

0:11:59.440 --> 0:12:02.480
<v Speaker 1>it will occur. I think again, the fascinating thing about

0:12:02.520 --> 0:12:06.240
<v Speaker 1>it is just like in Greece, they absolutely hated what

0:12:06.520 --> 0:12:09.760
<v Speaker 1>Brussels or Europe was imposing on them, but they did

0:12:09.800 --> 0:12:11.880
<v Speaker 1>not want to get out of the Eurozone. To come

0:12:11.920 --> 0:12:15.000
<v Speaker 1>back to the Drachma. In Italy it seems largely to

0:12:15.080 --> 0:12:18.520
<v Speaker 1>be the same thing there is in the Northern faction,

0:12:18.559 --> 0:12:21.360
<v Speaker 1>et cetera. In some of the very extreme factions more

0:12:21.360 --> 0:12:25.160
<v Speaker 1>of an anti euro, anti EU sentiment, But fundamentally the

0:12:25.200 --> 0:12:27.600
<v Speaker 1>Italian electorate does not want to get out of the

0:12:27.640 --> 0:12:31.200
<v Speaker 1>Euro and certainly returned to the lira and its gyrations.

0:12:31.240 --> 0:12:35.400
<v Speaker 1>So I think there's a very bizarre paradox between people,

0:12:35.440 --> 0:12:39.760
<v Speaker 1>oddly enough not really wanting to break things apart, yet

0:12:39.840 --> 0:12:44.640
<v Speaker 1>being very unhappy with the way things are. Nicholas, Yeah,

0:12:44.679 --> 0:12:47.040
<v Speaker 1>I was actually looking at the data back to say

0:12:47.080 --> 0:12:51.200
<v Speaker 1>World War two, which is an interesting, much more violent analog.

0:12:51.280 --> 0:12:53.760
<v Speaker 1>Obviously what's going on in Europe now, And for U

0:12:53.840 --> 0:12:56.719
<v Speaker 1>S stocks it wasn't early all that bad. S and

0:12:56.760 --> 0:13:02.680
<v Speaker 1>P returned down etcent and that was it. After that

0:13:02.800 --> 0:13:05.560
<v Speaker 1>defense spending and all that stimulus ended up having the

0:13:05.559 --> 0:13:09.200
<v Speaker 1>equity markets up between nineteen and twenty five percent, with

0:13:10.480 --> 0:13:13.480
<v Speaker 1>being up thirty six percent when the victor was actually one.

0:13:13.960 --> 0:13:16.559
<v Speaker 1>So looking at a much more extreme version of unrest

0:13:16.600 --> 0:13:19.559
<v Speaker 1>in Europe and you see US equities actually did pretty well.

0:13:20.040 --> 0:13:22.800
<v Speaker 1>So what's the trade, Nick Cholis? Everyone seems to be

0:13:22.840 --> 0:13:26.960
<v Speaker 1>pessimistic offering up all these dire scenarios. You're telling me

0:13:27.000 --> 0:13:30.960
<v Speaker 1>that the analysis says you can make some money here. Yeah,

0:13:31.040 --> 0:13:34.920
<v Speaker 1>the bottom line is markets climb that clichee wall of uncertainty.

0:13:35.120 --> 0:13:38.160
<v Speaker 1>And we have so any particular sector, any specific ideal

0:13:38.240 --> 0:13:40.560
<v Speaker 1>or do you just do you know an SMP index. No,

0:13:40.760 --> 0:13:42.640
<v Speaker 1>we're seeing, you know, among our clients, we're seeing a

0:13:42.679 --> 0:13:46.040
<v Speaker 1>ton of rotation. I mean, like I haven't seen five

0:13:46.120 --> 0:13:50.640
<v Speaker 1>years from tech out of tech into financials first and foremost,

0:13:50.679 --> 0:13:53.520
<v Speaker 1>and then industrials and healthcare pretty much in that order.

0:13:53.800 --> 0:13:55.920
<v Speaker 1>If you look at et F flows over the past month,

0:13:56.240 --> 0:14:00.360
<v Speaker 1>nine billion dollars, nine billion dollars into industrials and then

0:14:00.600 --> 0:14:04.120
<v Speaker 1>between two and three into short into financials and industrials

0:14:04.120 --> 0:14:07.040
<v Speaker 1>and healthcare is two to three billion dollars tech negative

0:14:07.120 --> 0:14:09.200
<v Speaker 1>draws for example. Irene, and I'd love to get your

0:14:09.240 --> 0:14:14.240
<v Speaker 1>perspective on at what point in history civil unrest has,

0:14:14.280 --> 0:14:18.920
<v Speaker 1>if it has ever bled into markets that I think

0:14:19.040 --> 0:14:23.320
<v Speaker 1>is really uh interestingly enough, often there's there's really not

0:14:23.480 --> 0:14:27.560
<v Speaker 1>a lot of correlation. I mean, yes, we we can

0:14:27.600 --> 0:14:31.040
<v Speaker 1>certainly look at at even as Nick mentioned, during the

0:14:31.560 --> 0:14:34.320
<v Speaker 1>Great Depression, there seemed to be a sort of a

0:14:35.160 --> 0:14:40.920
<v Speaker 1>slow revival. Uh. The issue is right now and what

0:14:40.960 --> 0:14:44.360
<v Speaker 1>we have seen basically in in many decades is that

0:14:44.440 --> 0:14:49.240
<v Speaker 1>the euro dollar parody has not been that we have

0:14:49.320 --> 0:14:53.720
<v Speaker 1>not gone through that many disruptive moments, and at even

0:14:53.720 --> 0:14:56.440
<v Speaker 1>when the crisis in Europe were occurring, we were not

0:14:56.560 --> 0:15:00.520
<v Speaker 1>really going through a currency crisis, and intr stanly enough

0:15:00.520 --> 0:15:05.920
<v Speaker 1>in September after there was a near no vote on

0:15:05.960 --> 0:15:09.400
<v Speaker 1>the Mastrok referendum where there actually was a currency crisis

0:15:09.440 --> 0:15:11.640
<v Speaker 1>and most of the currency had to drop out of

0:15:11.720 --> 0:15:15.680
<v Speaker 1>actually the parody bands within the European Union what would

0:15:15.720 --> 0:15:19.880
<v Speaker 1>become the Eurozone. Uh. Interestingly enough, that did not necessarily

0:15:19.960 --> 0:15:23.720
<v Speaker 1>lead to a political crisis. So the interesting issue is

0:15:23.720 --> 0:15:27.280
<v Speaker 1>that we don't really have a set correlation. The one

0:15:27.480 --> 0:15:30.120
<v Speaker 1>thing that I'm still quite concerned about because I don't

0:15:30.120 --> 0:15:32.840
<v Speaker 1>know how it plays out or how it will finally

0:15:32.840 --> 0:15:36.320
<v Speaker 1>play at long is Brexit whether that will have longer

0:15:36.440 --> 0:15:40.760
<v Speaker 1>impact on banks on the UK banks wet Irene, we

0:15:40.840 --> 0:15:42.800
<v Speaker 1>gotta leave it there, but thank you very much, Professor

0:15:42.840 --> 0:15:47.520
<v Speaker 1>Irene Finel Hanegmann, Adjunct Professor, International Affairs, Columbia University, and

0:15:47.520 --> 0:15:50.720
<v Speaker 1>our thanks also the Nick Culis, chief market strategist at

0:15:50.880 --> 0:16:06.680
<v Speaker 1>converge x. Well. Imagine that you wanted to know everything

0:16:06.840 --> 0:16:10.280
<v Speaker 1>that you could about China, you would probably call Arthur Kroeber.

0:16:10.400 --> 0:16:13.920
<v Speaker 1>He is a founding partner of Gavical dragon Omics, and

0:16:14.000 --> 0:16:16.160
<v Speaker 1>he joins US now. He's also the author of the

0:16:16.200 --> 0:16:20.640
<v Speaker 1>new book entitled China's Economy What Everyone Needs to Know. Arthur,

0:16:20.640 --> 0:16:22.720
<v Speaker 1>thank you very much for being with us. So what

0:16:22.760 --> 0:16:26.240
<v Speaker 1>do we need to know about China right now? Well?

0:16:26.280 --> 0:16:30.880
<v Speaker 1>I think two things. First of all, um economic growth

0:16:31.200 --> 0:16:34.000
<v Speaker 1>is reasonably stable. Isn't going to stay so for the

0:16:34.040 --> 0:16:37.640
<v Speaker 1>next year because the government is heading towards a major

0:16:37.640 --> 0:16:41.280
<v Speaker 1>political event Party Congress about a year from now, and

0:16:41.280 --> 0:16:44.840
<v Speaker 1>they're gonna want to have very stable, calm growth between

0:16:44.840 --> 0:16:47.320
<v Speaker 1>now and then to set the stage for that. But

0:16:47.360 --> 0:16:50.920
<v Speaker 1>then the second thing is that I think President Trump

0:16:50.920 --> 0:16:54.000
<v Speaker 1>has thrown a wild card into that by getting collected,

0:16:54.200 --> 0:16:57.000
<v Speaker 1>and he has the potential to to make things a

0:16:57.040 --> 0:17:00.880
<v Speaker 1>little bit more volatile by throwing some trade ancents at China.

0:17:00.960 --> 0:17:03.720
<v Speaker 1>And so it'll be interesting to see how the Chinese

0:17:03.720 --> 0:17:06.600
<v Speaker 1>respond to that if if in fact occurs, Arthur. You know,

0:17:06.640 --> 0:17:09.160
<v Speaker 1>there's been a lot of discussion about how a potential

0:17:09.200 --> 0:17:13.520
<v Speaker 1>trade war would negatively impact the US. What about China.

0:17:13.600 --> 0:17:16.600
<v Speaker 1>How much does China have to lose by this type

0:17:16.640 --> 0:17:19.439
<v Speaker 1>of trade argument? Well, they have a fair amount, because

0:17:19.520 --> 0:17:22.159
<v Speaker 1>it's a it's a very trade dependent economy. They have

0:17:22.200 --> 0:17:25.080
<v Speaker 1>a trade surplus, it's about five percent of GDP, and

0:17:25.240 --> 0:17:27.920
<v Speaker 1>they do rely heavily on exports. But I think when

0:17:27.920 --> 0:17:30.879
<v Speaker 1>you look at at this, it seems pretty clear that

0:17:30.920 --> 0:17:32.920
<v Speaker 1>the US has a lot more to lose from a

0:17:33.000 --> 0:17:36.320
<v Speaker 1>trade war with China than China does. Just a simple,

0:17:36.480 --> 0:17:39.440
<v Speaker 1>simple example, one of the biggest exports that China since

0:17:39.480 --> 0:17:42.239
<v Speaker 1>the United States is the iPhone, which is not a

0:17:42.280 --> 0:17:45.000
<v Speaker 1>product that ultimately is from a Chinese company, is from

0:17:45.000 --> 0:17:48.200
<v Speaker 1>an American company. So if you impose tariffs across the board,

0:17:48.520 --> 0:17:50.879
<v Speaker 1>you'll be hurting American companies at least as much as

0:17:50.960 --> 0:17:54.640
<v Speaker 1>Chinese companies, and maybe more so. At this point, I mean,

0:17:54.720 --> 0:17:59.280
<v Speaker 1>given the rhetoric that we've seen from President elect Trump,

0:18:00.560 --> 0:18:03.600
<v Speaker 1>will what will it take for China to respond with

0:18:04.000 --> 0:18:05.880
<v Speaker 1>a sort of heavy hand, because so far they've taken

0:18:05.880 --> 0:18:09.119
<v Speaker 1>a pretty light approach in response. Well, I think on

0:18:09.160 --> 0:18:11.560
<v Speaker 1>the economic stuff, they're just waiting to see what he

0:18:11.560 --> 0:18:13.840
<v Speaker 1>actually does. Is he and he said all kinds of things,

0:18:13.880 --> 0:18:16.560
<v Speaker 1>But we don't know what he will actually do in

0:18:16.720 --> 0:18:19.639
<v Speaker 1>terms of economic sanctions or tariffs or whatever until he

0:18:19.680 --> 0:18:22.240
<v Speaker 1>takes office. So I think the Chinese are playing cool

0:18:22.240 --> 0:18:25.200
<v Speaker 1>on that. What we saw over the weekend was this

0:18:25.720 --> 0:18:29.520
<v Speaker 1>conversation between Trump and the president of Taiwan. Yeah, the

0:18:29.600 --> 0:18:32.480
<v Speaker 1>Chinese are playing that very cool. Also, again, I think

0:18:32.520 --> 0:18:36.400
<v Speaker 1>they're taking the calculation that what Trump Trump does as

0:18:36.440 --> 0:18:39.680
<v Speaker 1>president elect when he's still really a private citizen, may

0:18:39.720 --> 0:18:41.840
<v Speaker 1>be somewhat different than what he does when he's actually

0:18:41.840 --> 0:18:43.640
<v Speaker 1>in office. So I think they're just going to wait

0:18:43.640 --> 0:18:46.639
<v Speaker 1>and see. Arthur, if you've got a call from the

0:18:46.760 --> 0:18:50.399
<v Speaker 1>CEO of a major U. S industrial company, or indeed

0:18:50.400 --> 0:18:52.800
<v Speaker 1>someone in the United States that has a product or

0:18:52.800 --> 0:18:55.080
<v Speaker 1>a service that they'd like to sell into China, what

0:18:55.160 --> 0:18:57.240
<v Speaker 1>would you be telling them about how to navigate the

0:18:57.280 --> 0:19:00.919
<v Speaker 1>business world right now and what kind of insights can

0:19:00.960 --> 0:19:04.400
<v Speaker 1>you offer to get a deal done well. First of all,

0:19:04.400 --> 0:19:07.000
<v Speaker 1>I think you have to understand whether you're entering into

0:19:07.240 --> 0:19:09.520
<v Speaker 1>a market that's growing in a market that's stable. So

0:19:09.680 --> 0:19:13.240
<v Speaker 1>China has a lot of different markets and they're behaving differently.

0:19:13.760 --> 0:19:16.520
<v Speaker 1>The key is to have products and services that focus

0:19:16.600 --> 0:19:19.639
<v Speaker 1>on the needs of what we would call upscale consumers,

0:19:19.640 --> 0:19:21.919
<v Speaker 1>and these are households that have at least twenty dollars

0:19:21.920 --> 0:19:24.960
<v Speaker 1>in income each year. This is the fastest growing part

0:19:25.040 --> 0:19:28.160
<v Speaker 1>of the population. So if you're selling higher end products

0:19:28.200 --> 0:19:31.399
<v Speaker 1>that appeal to these affluent consumers, you're doing well, you know.

0:19:31.520 --> 0:19:33.240
<v Speaker 1>And it's that in major cities, because you know, when

0:19:33.240 --> 0:19:35.119
<v Speaker 1>you think about a big country, it can be very

0:19:35.200 --> 0:19:37.680
<v Speaker 1>daunting to go and do business there. But if you

0:19:37.920 --> 0:19:40.360
<v Speaker 1>narrow it down to specific cities, then you can maybe

0:19:40.400 --> 0:19:42.480
<v Speaker 1>do a little bit better. Well. But I think it's

0:19:42.520 --> 0:19:45.960
<v Speaker 1>important to understand that this this population of affluent consumers

0:19:46.000 --> 0:19:48.080
<v Speaker 1>exist not just in two or three cities, but probably

0:19:48.080 --> 0:19:50.800
<v Speaker 1>in about fifty or sixty cities sprinkled up and down

0:19:50.800 --> 0:19:53.359
<v Speaker 1>the coast. So I think you you do need to

0:19:53.400 --> 0:19:56.000
<v Speaker 1>have a broader strategy. But the other thing is, if

0:19:56.040 --> 0:19:59.240
<v Speaker 1>you're just entering China, don't go in with a grand idea.

0:19:59.359 --> 0:20:02.880
<v Speaker 1>Go in with something small, something managementle that you can control,

0:20:02.920 --> 0:20:05.240
<v Speaker 1>and then scale it up gradually over time. The biggest

0:20:05.240 --> 0:20:07.439
<v Speaker 1>mistake that companies make when they go into China is

0:20:08.040 --> 0:20:09.720
<v Speaker 1>they think it's a giant market and they're going to

0:20:09.800 --> 0:20:12.200
<v Speaker 1>take it by storm and they have a grand plan,

0:20:12.280 --> 0:20:16.080
<v Speaker 1>and that usually comes to grief. Arthur, China's un has

0:20:16.119 --> 0:20:19.000
<v Speaker 1>been sort of in the backdrop this year, but there

0:20:19.040 --> 0:20:23.080
<v Speaker 1>still is the possibility for a very disorderly uh devaluation

0:20:23.400 --> 0:20:26.560
<v Speaker 1>of the currency. There still are a lot of outflows

0:20:27.119 --> 0:20:30.119
<v Speaker 1>capital outflows from China. How worried are you about this?

0:20:30.840 --> 0:20:33.040
<v Speaker 1>I'm not worried in the short term. If you look

0:20:33.040 --> 0:20:37.359
<v Speaker 1>at the recent capital outflow numbers, basically they're not real outflows.

0:20:37.359 --> 0:20:40.159
<v Speaker 1>They reflect the fact that China's holdings of things like

0:20:40.200 --> 0:20:43.080
<v Speaker 1>the euro and the yen have gone down in value

0:20:43.119 --> 0:20:45.760
<v Speaker 1>as the dollar has rallied over the last a couple

0:20:45.760 --> 0:20:49.040
<v Speaker 1>of months. So we don't really see strong capital outflows now.

0:20:49.040 --> 0:20:50.760
<v Speaker 1>And the other thing that we've seen is that when

0:20:50.760 --> 0:20:53.200
<v Speaker 1>f flows do occur, that Chinese are very effective at

0:20:53.520 --> 0:20:56.879
<v Speaker 1>imposing capital controls to keep things under wraps. So I

0:20:56.880 --> 0:20:59.840
<v Speaker 1>think for the next few months, not a big worry.

0:21:00.160 --> 0:21:01.919
<v Speaker 1>The worry I do have is, let's say we have

0:21:01.960 --> 0:21:06.280
<v Speaker 1>another six or eight months of the dollar rising very rapidly.

0:21:06.720 --> 0:21:09.080
<v Speaker 1>That will create a lot of incentives for Chinese investors

0:21:09.119 --> 0:21:11.680
<v Speaker 1>to switch from rem and b ASTs the dollar. ST's

0:21:11.720 --> 0:21:14.119
<v Speaker 1>move money out. But we're not there yet. Arthur Krober,

0:21:14.160 --> 0:21:16.240
<v Speaker 1>thank you so much for being with us. Arthur Kroeber,

0:21:16.320 --> 0:21:20.840
<v Speaker 1>founding partner of Gavacal dragon Omics, China focused economic research

0:21:20.920 --> 0:21:37.440
<v Speaker 1>consultancy in Beijing, and joining us here in studio is

0:21:37.480 --> 0:21:41.520
<v Speaker 1>Shelley Bancho, Bloomberg Gadfly columnist, to tell us all about

0:21:41.800 --> 0:21:44.440
<v Speaker 1>shopping at an Amazon store. I thought that was only

0:21:44.480 --> 0:21:47.080
<v Speaker 1>going to be online, but apparently eventually I'm going to

0:21:47.160 --> 0:21:48.959
<v Speaker 1>be walking in and out of a store and not

0:21:49.040 --> 0:21:52.600
<v Speaker 1>having to take out my wallet and somehow Amazon will

0:21:52.800 --> 0:21:55.399
<v Speaker 1>still be involved. Yeah, you just walk in, put the

0:21:55.440 --> 0:21:57.760
<v Speaker 1>things in your pocket or your card or your bag,

0:21:58.160 --> 0:22:01.119
<v Speaker 1>and walk out. And the way that it was build

0:22:01.240 --> 0:22:06.199
<v Speaker 1>was that it's all sensor technology artificial intelligence. Basically, they

0:22:06.200 --> 0:22:08.640
<v Speaker 1>have little sensors on all the on all the items,

0:22:08.640 --> 0:22:10.879
<v Speaker 1>and they can tell when you're buying them, and then

0:22:10.920 --> 0:22:14.959
<v Speaker 1>they credit it to your Amazon Prime account and charge you.

0:22:14.960 --> 0:22:18.840
<v Speaker 1>You know, it's just like Amazon already dominated retailers on

0:22:18.880 --> 0:22:21.560
<v Speaker 1>the online space, and now just to sort of take

0:22:21.640 --> 0:22:24.199
<v Speaker 1>some salt and rub it in those wounds, they're going

0:22:24.240 --> 0:22:26.880
<v Speaker 1>to have a brick and mortar place that's running better

0:22:26.920 --> 0:22:29.480
<v Speaker 1>than the ones that are in existence already. I mean,

0:22:30.040 --> 0:22:32.480
<v Speaker 1>how much do you retailers have to fear from this

0:22:32.600 --> 0:22:36.639
<v Speaker 1>sort of Amazonian invasion of their you know, bread and butter.

0:22:37.080 --> 0:22:40.360
<v Speaker 1>I think a lot, because you know, Amazon has done

0:22:40.359 --> 0:22:42.680
<v Speaker 1>so well at so many things. They've also not done

0:22:42.800 --> 0:22:45.159
<v Speaker 1>very well at at many things. But but this is

0:22:45.200 --> 0:22:48.320
<v Speaker 1>something you know, just focusing on checkout for example. Check

0:22:48.359 --> 0:22:51.639
<v Speaker 1>Out is something that all these big traditional retailers have

0:22:51.680 --> 0:22:54.120
<v Speaker 1>struggled with for decades and no one's been able to

0:22:54.240 --> 0:22:56.680
<v Speaker 1>kind of figure it out. And here comes Amazon basically

0:22:56.720 --> 0:22:59.160
<v Speaker 1>being like, ha ha, we have solved your biggest brick

0:22:59.200 --> 0:23:02.080
<v Speaker 1>and mortars big problems just like that with our first store.

0:23:02.200 --> 0:23:04.880
<v Speaker 1>But so this is my other question. How is Amazon

0:23:04.960 --> 0:23:06.360
<v Speaker 1>able to do this? I mean, if you go into

0:23:06.480 --> 0:23:08.360
<v Speaker 1>CVS or if you go into some of these other

0:23:08.400 --> 0:23:11.040
<v Speaker 1>stores they try these self checkout counters that often are

0:23:11.119 --> 0:23:13.840
<v Speaker 1>counterproductive because you end up having as many people standing

0:23:13.840 --> 0:23:16.640
<v Speaker 1>by them to fix any technical glitches as you actually

0:23:16.680 --> 0:23:19.120
<v Speaker 1>do just letting it to work, you know. But how

0:23:19.200 --> 0:23:21.919
<v Speaker 1>is this going to work? Yeah? I think that it'll

0:23:21.920 --> 0:23:23.840
<v Speaker 1>remain to be seeing what happens with Amazon. Like it

0:23:23.880 --> 0:23:27.320
<v Speaker 1>could completely fail and that would probably be fine with Amazon.

0:23:27.359 --> 0:23:29.920
<v Speaker 1>Which is the difference between some of these traditional brick

0:23:29.960 --> 0:23:32.879
<v Speaker 1>and mortar retailers. Um Walmart, for example, launched this thing

0:23:32.920 --> 0:23:34.720
<v Speaker 1>called Scan and Go a couple of years ago where

0:23:34.720 --> 0:23:36.760
<v Speaker 1>you would literally take your cell phone and scan have

0:23:36.840 --> 0:23:39.600
<v Speaker 1>to scan each item of each product and for that's

0:23:39.600 --> 0:23:41.359
<v Speaker 1>fine if you're going into a CBS, but when you

0:23:41.359 --> 0:23:43.760
<v Speaker 1>go to Walmart, you pick up a hundred items in

0:23:43.840 --> 0:23:47.160
<v Speaker 1>one big swoop. Um, it didn't work well for people,

0:23:47.160 --> 0:23:49.440
<v Speaker 1>so they scraped that. And you know, people have been

0:23:49.960 --> 0:23:52.840
<v Speaker 1>struggling with this. Why does Amazon want to do this?

0:23:53.400 --> 0:23:56.480
<v Speaker 1>Amazon wants grocery for sure, They need to learn grocery.

0:23:56.480 --> 0:23:59.800
<v Speaker 1>It's this huge Do they really like going to the

0:24:00.040 --> 0:24:02.000
<v Speaker 1>Rose three stores that I mean? They've said, okay, so

0:24:02.040 --> 0:24:04.040
<v Speaker 1>they want to be able to supply both because a

0:24:04.119 --> 0:24:06.639
<v Speaker 1>lot of grocery stores, for example, Kroger, you can go

0:24:06.680 --> 0:24:08.760
<v Speaker 1>to the store, you can pick it up, It'll all

0:24:08.800 --> 0:24:11.800
<v Speaker 1>be boxed for you. They've got an internet connection program

0:24:11.840 --> 0:24:14.159
<v Speaker 1>already in place. Yeah, I don't think it's ever going

0:24:14.200 --> 0:24:17.200
<v Speaker 1>to be Amazon's gonna replicate Walmart with these two hundred

0:24:17.240 --> 0:24:21.320
<v Speaker 1>thousand square foot you know, huge supercenters for grocery. They're

0:24:21.320 --> 0:24:23.120
<v Speaker 1>going to do it their own way. You know, they

0:24:23.119 --> 0:24:25.280
<v Speaker 1>have they might have a few hundred of these stores

0:24:25.680 --> 0:24:29.000
<v Speaker 1>with um, you know, just a certain amount of items

0:24:29.000 --> 0:24:31.920
<v Speaker 1>that they can actually learn about how people a shot

0:24:31.960 --> 0:24:34.439
<v Speaker 1>for groceries. Because right now Amazon is really good at

0:24:34.440 --> 0:24:36.600
<v Speaker 1>a lot of things, but grocery is not one of them,

0:24:36.600 --> 0:24:38.680
<v Speaker 1>and it's something they've they've been trying to do for

0:24:39.040 --> 0:24:42.440
<v Speaker 1>a decade now and have not managed to crack. So

0:24:42.560 --> 0:24:45.760
<v Speaker 1>how do you avoid people stealing things? I don't understand

0:24:45.800 --> 0:24:47.840
<v Speaker 1>this tracking sensor? Do you have like a little tracker

0:24:47.960 --> 0:24:50.600
<v Speaker 1>on you that you have to carry around that's connected

0:24:50.640 --> 0:24:53.440
<v Speaker 1>to your cell phone? That I mean, I'm just trying

0:24:53.480 --> 0:24:56.240
<v Speaker 1>to understand that. Yeah, I think every item has some

0:24:56.359 --> 0:24:58.959
<v Speaker 1>sort of tracker sensor thing in it. And so if

0:24:59.000 --> 0:25:02.080
<v Speaker 1>you walk out of your of the store without it,

0:25:02.359 --> 0:25:06.320
<v Speaker 1>you know, having you know, been linked to your smartphone,

0:25:06.560 --> 0:25:09.080
<v Speaker 1>then you know, maybe that'll set off bells or whistles

0:25:09.160 --> 0:25:12.000
<v Speaker 1>or something like that, if the whole place to start screaming,

0:25:12.440 --> 0:25:14.560
<v Speaker 1>like all the bells and whistles coming from every corner

0:25:14.600 --> 0:25:16.359
<v Speaker 1>of it. But this is supposed to be, I thought,

0:25:16.400 --> 0:25:19.840
<v Speaker 1>exclusively for Amazon Prime customers, So they're gonna know exactly

0:25:19.840 --> 0:25:22.600
<v Speaker 1>who you are almost before you get into the store.

0:25:22.760 --> 0:25:25.480
<v Speaker 1>When you walk in, you're supposed to turn your phone on,

0:25:25.760 --> 0:25:27.480
<v Speaker 1>you know, kind of the store mode that actually a

0:25:27.520 --> 0:25:30.399
<v Speaker 1>lot of retailers have already, and so that knows who

0:25:30.520 --> 0:25:32.919
<v Speaker 1>you are and then it can touch and you can

0:25:33.160 --> 0:25:35.720
<v Speaker 1>consents what you're putting into your car or your bag.

0:25:35.920 --> 0:25:38.440
<v Speaker 1>Then as you walk out, it kind of all rings up.

0:25:38.640 --> 0:25:40.560
<v Speaker 1>Where's the first store going to be? The first door

0:25:40.640 --> 0:25:44.720
<v Speaker 1>is in Seattle on Amazon's kind of downtown campus there,

0:25:44.800 --> 0:25:47.240
<v Speaker 1>and so it's already been it's already up and running

0:25:47.240 --> 0:25:49.480
<v Speaker 1>for employees, and employees have been using it. So they

0:25:49.480 --> 0:25:52.320
<v Speaker 1>made this kind of big announcement yesterday that they're going

0:25:52.359 --> 0:25:54.600
<v Speaker 1>to open it in early January to the public. So

0:25:54.800 --> 0:25:57.000
<v Speaker 1>we'll see, you know, kind of what happens, and if

0:25:57.040 --> 0:26:00.560
<v Speaker 1>it goes well, they'll, you know, they'll open. And they're

0:26:00.560 --> 0:26:02.760
<v Speaker 1>also testing out all sorts of different concepts and so

0:26:02.760 --> 0:26:04.720
<v Speaker 1>I don't think this is the end of brick and

0:26:04.760 --> 0:26:06.879
<v Speaker 1>mortar for Amazon yet. Well, when you come out of

0:26:06.880 --> 0:26:08.879
<v Speaker 1>the store that can drop the products on you that

0:26:08.960 --> 0:26:11.040
<v Speaker 1>you forgot to buy on the exactly, or send a

0:26:11.040 --> 0:26:13.560
<v Speaker 1>little drone after you to follow you, I gotta say

0:26:13.560 --> 0:26:16.880
<v Speaker 1>those stock is up. Stock up seven dollars right now,

0:26:17.119 --> 0:26:20.520
<v Speaker 1>seven hundred and sixty six dollars for a share of Amazon.

0:26:20.560 --> 0:26:23.359
<v Speaker 1>It's up more than three percent since they announced this.

0:26:23.560 --> 0:26:25.800
<v Speaker 1>Uh this new foray. Can you imagine a drone going

0:26:25.840 --> 0:26:29.160
<v Speaker 1>after you you forgot vegetables? You didn't have enough vegetables.

0:26:29.160 --> 0:26:33.159
<v Speaker 1>Sally Banjo Bloomberg gad Fly column is covering the retail sector.

0:26:33.200 --> 0:26:40.480
<v Speaker 1>Thank you so much for joining us. Thanks for listening

0:26:40.480 --> 0:26:43.480
<v Speaker 1>to the Bloomberg P and L podcast. You can subscribe

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<v Speaker 1>and listen to interviews at iTunes, SoundCloud, or whatever podcast

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<v Speaker 1>platform you prefer. I'm pim Fox. I'm out there on

0:26:51.200 --> 0:26:54.400
<v Speaker 1>Twitter at pim Fox. I'm out there on Twitter at

0:26:54.560 --> 0:26:57.480
<v Speaker 1>Lisa Abramo. It's one before the podcast. You can always

0:26:57.600 --> 0:27:07.320
<v Speaker 1>catch us worldwide on Bloomberg Radio. Y de Lord