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Speaker 1: Hey listeners, welcome back ron Ani and the Car Doctor here.

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Speaker 1: You know, probably one of the most ignored parts of

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Speaker 1: the vehicle in the last oh I would say, five

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Speaker 1: to ten years. It's quite a span, is the spark plug,

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Speaker 1: the poor, lowly spark plug that nobody seems to pay

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Speaker 1: attention to anymore. And it's becoming an issue. It's becoming

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Speaker 1: an issue for a lot of reasons, and we thought

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Speaker 1: to help get some of the answers to that, we

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Speaker 1: would reach out to one of the best gentlemen by

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Speaker 1: the name of Matt Eton. Matt is with Denso and

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Speaker 1: he is here today to talk to us about spark

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Speaker 1: plugs and the technology behind it and how it's changing.

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Speaker 2: Matt. Welcome to the Car Doctor.

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Speaker 3: Sir, thank you glad to be here.

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Speaker 1: Spark plugs have really changed since their inception, Matt, And

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Speaker 1: you know, it used to be a spark plug when

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Speaker 1: I broke into the business every ten thousand miles and

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Speaker 1: now it's it can go a lot longer.

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Speaker 2: Or what are some of the changes that have occurred?

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Speaker 2: Is it engine?

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Speaker 1: Is it design of the plug? Is an ignition system?

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Speaker 1: What's created this change in the way they're they're replaced?

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Speaker 3: You know, really it's the material being used. Back in

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Speaker 3: the day, it used to be a copper or nickel

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Speaker 3: material on the center electrode, and then it became platinum

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Speaker 3: in the eighties and nineties, and nowadays everybody's using a

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Speaker 3: ridium now.

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Speaker 1: Is that? Can you take an iridium plug and for

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Speaker 1: somebody out there that has an older vehicle, can they

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Speaker 1: can they use an iridium plug in a thirty year

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Speaker 1: old engine without any consequences. They're just going to get

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Speaker 1: the benefit of longer life.

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Speaker 3: Absolutely, they get the benefit of longer life and in

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Speaker 3: most cases improved combustion as well.

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Speaker 1: Is there an issue with you know, if that iridium

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Speaker 1: plug and the myth has always been that an iridium

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Speaker 1: plug with a precious metal on the tip, you're not

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Speaker 1: going to change the gap? First of all, first part

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Speaker 1: of my question is is that correct? And the second

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Speaker 1: is so if you have an older vehicle that you

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Speaker 1: wanted to run in an iridium style plug in it,

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Speaker 1: do you have to change the gap?

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Speaker 2: What are the issues there?

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Speaker 3: Well, you have to be very careful. Ridium is a

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Speaker 3: very brittle element. It's actually the densest element and most

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Speaker 3: CROs resistant, but it is very brittle and fragile, especially

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Speaker 3: in the cases where the diameter has been reduced significantly

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Speaker 3: and when you have a very small brittle material. If

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Speaker 3: you're trying to recap the plug and you accidentally come

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Speaker 3: into contact with that center electro that could crack or chip,

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Speaker 3: and of course that would destroy the value of the

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Speaker 3: spark plug and cause miss firing. That sort of thing.

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Speaker 3: You have to be very careful if you're going to

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Speaker 3: mess with the gap, and.

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Speaker 2: That creates an issue.

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Speaker 1: So suffice it to say, if you've got an engine

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Speaker 1: that doesn't have a ridium but those plugs are just

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Speaker 1: really tough to replace. Safe to say, one of the

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Speaker 1: bigger advantages here is that with an a iridium plug

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Speaker 1: you only have to go through the pain. Well just

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Speaker 1: to say, you don't have to go through the pain

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Speaker 1: as often to replace those spark plugs, and that's a

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Speaker 1: big advantage.

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Speaker 3: Yes, you certainly are going to save and preventive maintenance time.

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Speaker 3: Iridium nowadays is lasting in excess of one hundred thousand

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Speaker 3: miles and compared to the copper nickel plugs of between

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Speaker 3: ten and thirty thousand. Of course, that is very significant

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Speaker 3: and for most owners that's the life of their ownership.

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Speaker 3: Of that vehicle.

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Speaker 1: So safe to say typical lifespan of a spark plug

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Speaker 1: is predicated on what kind of material it's made out of. Absolutely,

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Speaker 1: so not every spark plug is one hundred thousand mile plug.

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Speaker 1: It's got to be a ridium or an equivalent if

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Speaker 1: there is one, in order to hit that mark.

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Speaker 3: Yes, not only does it have to be a ridium,

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Speaker 3: usually in the center electrode, but also some other durable

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Speaker 3: material on the ground electrode, usually on the surface of

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Speaker 3: the ground electrode, either a platinum chip is placed there

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Speaker 3: or a little pad. And in the case of our

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Speaker 3: latest product, iridium TT, it's sort of a protrusion, like

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Speaker 3: a needle like protrusion. It's what we're calling our twin

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Speaker 3: tip design right now.

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Speaker 1: The iridium TT plugs that you've got out. Is that

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Speaker 1: a performance plug or is that something for Mom's Malibu?

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Speaker 2: Is that for everybody's car? Is that just for the

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Speaker 2: performance mind? It's set.

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Speaker 3: No, as a matter of fact, it's it's not geared

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Speaker 3: toward the performance enthusiasts. However, we'll work finding those applications

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Speaker 3: where we have a compatible heat range. But it was

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Speaker 3: designed for the daily driver and what it does is

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Speaker 3: extend the life of their their spark plug, and of

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Speaker 3: course saves them money in the long run and and

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Speaker 3: hassle as well. But it's much more than just a

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Speaker 3: debil of the spark plug. It's the tte design. Uh.

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Speaker 3: This concept of the needle to needle or twin tips

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Speaker 3: design that we have here is what's really going to

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Speaker 3: give the benefit of a higher performance. And that performance

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Speaker 3: or ignition, performance translates into better fuel economy and also

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Speaker 3: better or lower emissions.

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Speaker 1: So, in a sense, you guys at den So if

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Speaker 1: I can say it that way, have really created the

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Speaker 1: better mousetrap. You've taken something as simple or complicated depending

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Speaker 1: on your perspective as a spark plug, and you've made

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Speaker 1: it better.

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Speaker 3: Absolutely, there's no question. We're very confident that we feel

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Speaker 3: we've we've created the best possible spark plug available now.

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Speaker 2: In the old.

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Speaker 1: Days, when when when God was young and the car

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Speaker 1: doctor just started out repairing cars.

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Speaker 2: I was always taught that dab of anti ces on

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Speaker 2: the threat of a spark plug when you're replacing them.

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Speaker 2: Does that still hold true?

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Speaker 3: Not anymore. The reason is because now that the plugs

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Speaker 3: are existing so long in the head, one hundred thousand miles.

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Speaker 3: That's a long time and a lot of heat over

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Speaker 3: that period of time, and over that period of time

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Speaker 3: that antecs is going to change, and the characteristics are

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Speaker 3: actually going to cause the opposite effect, which is is

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Speaker 3: make it seas it's going.

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Speaker 1: To bind in the head and then we still can't get.

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Speaker 2: The plug out exactly.

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Speaker 1: Any issues with well, I'm trying to think of how

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Speaker 1: to ask this question. So when I use an iridium

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Speaker 1: TT safe to say, on a modern engine with you know,

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Speaker 1: no driveability issues and good maintenance, I'm good for one

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Speaker 1: hundred thousand miles, right, Absolutely, what happens when I take

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Speaker 1: that to one hundred and twenty or one hundred and

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Speaker 1: forty thousand, because maybe I'm not maintenance minded and maybe

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Speaker 1: I'm I'm trying to squeeze the nickel, for lack of

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Speaker 1: a better way to put it, Do I run the

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Speaker 1: risk of hurting anything?

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Speaker 3: No, In the case of iridium TT, we always say

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Speaker 3: over one hundred thousand miles, but really we're very confident

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Speaker 3: that in almost every application it's going to exceed one

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Speaker 3: hundred and ten thousand, And there's also usually a twenty

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Speaker 3: percent error on that, So we're very confident that it's

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Speaker 3: going to perform well above the one hundred thousand mile.

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Speaker 1: Mark right now on an older plug or a non

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Speaker 1: iridium plug. If I went beyond the limit, I could

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Speaker 1: possibly have issues with ignition coils and putting a load

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Speaker 1: on the ignition coil and creating an issue as the

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Speaker 1: gap got bigger.

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Speaker 2: Correct.

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Speaker 3: Yes, absolutely. As I mentioned before, the basic issue with

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Speaker 3: the iridium when it doesn't have the platinum portion on

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Speaker 3: the ground electrode, it's going to significantly reduce the longevity

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Speaker 3: of the spark plug. And then of course it's going

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Speaker 3: to draw more loads of the coil and have other issues.

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Speaker 2: It's going to be a problem. Hey, Matt, stay put.

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Speaker 1: I've got a couple of more things I want to

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Speaker 1: go over with you, and I don't want to rush this.

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Speaker 1: This is too good of an interview. I'm Ron an

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Speaker 1: any in the car doctor. Matt Eaton and I will

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Speaker 1: both be back. We're talking spark plugs from the folks

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Speaker 1: at Denso stay tuned.

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Speaker 2: Nothing and can tune nothing. Hey. Hey, hey, we're back

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Speaker 2: Ronnieni and the car doctor. I'm here today with Matt Eaton.

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Speaker 1: Matt is the manager for maintenance parts from the nice

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Speaker 1: folks over at Denso then so parts and it's not

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Speaker 1: just spark plugs over there. But we're talking spark plugs today,

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Speaker 1: and Matt, when we left, we were talking about everything

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Speaker 1: regarding spark plugs and iridium and some of the things

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Speaker 1: that make a spark plug fail as well as some

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Speaker 1: of the things that make a spark plug last longer.

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Speaker 1: A ridium t T and I don't think we gave

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Speaker 1: that enough credit of do the technology behind that? Can

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Speaker 1: you talk a little bit about the iridium TT spark plugs?

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Speaker 3: Sure, Maybe we should start by saying there's there's your

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Speaker 3: basic iridium plug and that's just an iridium tip on

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Speaker 3: the center electrode. And then there's the the OE type

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Speaker 3: or original equipment type iridium plug, and that has aridium

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Speaker 3: on the center electrode and usually a pad of platinum

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Speaker 3: on the ground electrode. And that's that's how you achieved

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Speaker 3: one hundred thousand mile mark or you know, the use

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Speaker 3: of those precious metals. In the case of iridium TT,

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Speaker 3: there's a big difference, and that is the ground electrode

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Speaker 3: instead of putting a platinum pad there, and we're putting

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Speaker 3: in sort of a needle like protrusion. We're calling it

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Speaker 3: the twin tip design. So this platinum needle sticks down

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Speaker 3: from the ground electrode and directly faces the iridium electrode

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Speaker 3: on the other side. And what that does is it

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Speaker 3: allows us to open up that area much like a

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Speaker 3: larger gap would in the older style plugs, and that

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Speaker 3: open area allows for that flame to propagate. Better think

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Speaker 3: of it as opening that area up and reducing the

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Speaker 3: interference of the large metal electrode and therefore improving the

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Speaker 3: overall flame kernel growth. And that of course results in

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Speaker 3: better ignition and a better burn.

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Speaker 1: And in layman's terms, what you're really describing for those

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Speaker 1: out there that might have a hard time envisioning this,

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Speaker 1: when the spark occurs and it lights the mixture creates

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Speaker 1: a fireball in the cylinder, what you're describing, and correct

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Speaker 1: me if I'm not saying this correctly, But what you're

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Speaker 1: describing is you've achieved a more efficient and complete way

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Speaker 1: to light the fireball along a wider front for better

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Speaker 1: use of the fuel and more complete combine.

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Speaker 3: A fair way to say it, that's exactly it. It's

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Speaker 3: the absorption of that spark energy into the ground electrode

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Speaker 3: and any other metal around it, which reduces the efficiency

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Speaker 3: of that fireball, as you're saying, that growing fireball. And

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Speaker 3: of course it's that that growth which gives us the

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Speaker 3: better burn, which results in better performance, better fuel economy,

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Speaker 3: lower emissions. It's all related.

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Speaker 1: And this is something specific to iridium TETs, that's correct.

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Speaker 1: So fair statement. Not all iridium spark plugs are created equal.

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Speaker 3: No, definitely not.

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Speaker 2: For gotcha, hey, Matt.

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Speaker 1: You know, as we wind things down, what sort of

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Speaker 1: indicators you know, maybe somebody doesn't want to follow mileage

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Speaker 1: as a replacement. Is there anything that they might see

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Speaker 1: as far as maybe it's time to replace plugs, either

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Speaker 1: a little earlier or a little later. What are some of

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Speaker 1: the things the consumer can look for other than just

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Speaker 1: looking at the odometer to decide when to change plugs?

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Speaker 3: Sure, thanks to look for would be difficulty in starting

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Speaker 3: the engine, rough idol or misfires, sluggish acceleration, and loss

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Speaker 3: of power while going up a hill. And probably the

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Speaker 3: most important thing these days is a reduction of heel economy.

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Speaker 3: People are very concerned about that.

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Speaker 1: Yeah, fuel economy, you know, being so forefront on everybody's mind.

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Speaker 2: It is a big issue, Matt.

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Speaker 1: I appreciate you taking the time today.

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Speaker 2: Where can the listeners go get more information?

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Speaker 3: Denzott dot com is the direct site for that product,

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Speaker 3: and our corporate site is denzo Aftermarket dot com.

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Speaker 1: Right, and I imagine there's some YouTube videos out there

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Speaker 1: that talk about this particular product as well as is

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Speaker 1: there a Facebook page for you?

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Speaker 2: Yes?

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Speaker 1: Yes there is, Perfect Matt eaton then, so we appreciate it. Listen,

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Speaker 1: I use you guys in the shop all the time.

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Speaker 2: Great stuff. Can't say enough about it.

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Speaker 1: And matter of fact, the salesman was in not two

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Speaker 1: weeks ago and he started his spiel and I said, listen,

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Speaker 1: I held my hand up and I said, save your breath.

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Speaker 2: I already use you. I know who you are. It's

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Speaker 2: good stuff.

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Speaker 1: No complaints here, and it kind of made him giggle

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Speaker 1: and it made his day.

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Speaker 2: We had a real nice conversation. So you guys keep

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Speaker 2: up the good work.

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Speaker 1: The guys out here like me, we just really appreciate

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Speaker 1: all your efforts and trying to make a better mouse trap.

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Speaker 2: You're very welcome, Matt.

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Speaker 1: You take care, you take good care, and you have

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Speaker 1: a good day.

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Speaker 2: I'm unning any in the car. Doctor. We are back

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Speaker 2: right after this. Hey, welcome back ran an Anie in

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Speaker 2: the Card Doctor.

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Speaker 1: Once again, I want to say thanks to Mark Eaton

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Speaker 1: over at Denso and all the products that he is

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Speaker 1: helping to bring to the marketplace with all the folks

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Speaker 1: over there at Denso. Again, if you want more information

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Speaker 1: about them and their IRIDIUMTT spark plugs, it's Dentsott dot com.

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Speaker 1: And again we appreciate him taking the time this weekend.

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Speaker 1: As we close out this hour, just a couple of

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Speaker 1: notes and a quick story, and I think I have

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Speaker 1: to bring Tom on here here. We want to tell

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Speaker 1: everybody about the science project we had this week.

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Speaker 2: Tom.

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Speaker 4: Yeah, well, you know we've had a I've got a

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Speaker 4: twenty ten fod escape that has one hundred and eighty

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Speaker 4: thousand miles on it.

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Speaker 1: And I keep kidding Tom because I say, you know,

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Speaker 1: you're gonna drive the wheels off of this thing, and

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Speaker 1: you know we've been taking care of it in the shop,

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Speaker 1: and we'll change the oil and let him go five

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Speaker 1: thousand miles on synthetic and he'll be back in in

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Speaker 1: the blink of an eye.

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Speaker 2: Sometimes it seems like it's the next week, but exactly

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Speaker 2: it's not that bad.

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Speaker 1: But we've been talking about replacing the alternator air conditioning belt.

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Speaker 2: Yes, why don't you pick it up from there?

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Speaker 4: Well, the other morning I dropped my daughter off at

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Speaker 4: dead Works. She works at a veterinarians clinic. She's interning,

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Speaker 4: and I pulled out of the parking lot, went about

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Speaker 4: a quarter mile and suddenly, and I was really surprised,

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Speaker 4: the car reacted this way. The transmission violently shifted down

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Speaker 4: to low gear, the engine revved up to five thousand rpm,

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Speaker 4: and then all of a sudden, it just everything stopped.

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Speaker 2: It came to a screeching halt.

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Speaker 4: The powertrain didn't disengage, and I stopped with squealing tires,

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Speaker 4: right in the middle.

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Speaker 2: Of the street.

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Speaker 4: Luckily it was only I was only doing about twenty

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Speaker 4: five miles an hour and there was no traffic. I

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Speaker 4: was able to restart. The car got a check engine light,

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Speaker 4: which I expected, got a battery light almost immediately, and

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Speaker 4: I said, oh boy, I think I know that. Yeah, yeah,

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Speaker 4: I think I know what that was. And then I

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Speaker 4: found a nice place to pull in and sure enough

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Speaker 4: that that serpentine belt on that side of the engine

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Speaker 4: had snapped. And I'm sitting there also looking at bar

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Speaker 4: wires going oh boy.

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Speaker 1: Yeah, And you know, the science experiment part of this

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Speaker 1: is that, you know, the life cycle of those are

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Speaker 1: it's five years, one hundred hundred and twenty thousand miles now.

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Speaker 1: We've been hearing that belt make noise for a while

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Speaker 1: and Tom and I kind of looked at each other

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Speaker 1: and we went, eh, how far would it really go?

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Speaker 1: We found out we found out we actually should have

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Speaker 1: changed it, and it's it's it's not something we recommend

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Speaker 1: you do. The listeners out there and we don't, you know,

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Speaker 1: say hey, let's just drive the car until the wheels

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Speaker 1: fall off. It was sort of an inside joke that

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Speaker 1: had kind of bid us in the in the backside.

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Speaker 1: And the point of this story is that, yeah, you

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Speaker 1: know what, bad things happen to good people, even with

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Speaker 1: the best of intentions. So you know, if you haven't

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Speaker 1: replaced belts, if you haven't replaced hoses, and your vehicle

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Speaker 1: is up there in mileage, you know, Tom's at one

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Speaker 1: hundred and eighty thousand plus miles now, and that.

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Speaker 2: Car is still got some life left.

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Speaker 1: Inner He's on the road a lot as he's driving

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Speaker 1: around doing his radio show stuff during the week before

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Speaker 1: he gets to do this radio show stuff here.

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Speaker 2: On the weekend.

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Speaker 1: And you know, belts do go bad, they do break,

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Speaker 1: They're not infallible. And if you're driving with original belts

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Speaker 1: and hoses five years old, one hundred and fifty thousand miles,

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Speaker 1: one hundred and forty thousand miles, and it's tough time

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Speaker 1: to really start thinking about replacing it. Otherwise not a

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Speaker 1: fun experience, right tom.

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Speaker 4: Oh No, not at all. And as a matter of fact,

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Speaker 4: I wrote a note to Ford because I think we

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Speaker 4: found a software bug.

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Speaker 1: Yeah, well it's yeah, it's something that's got to be recommended. Hey,

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Speaker 1: I can see by the hands of the Great Vague

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Speaker 1: it's time to go. I'm Ronning Ay and the car

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Speaker 1: doctor reminding you the mechanics aren't expensive, they're priceless.

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Speaker 2: See you