WEBVTT - Magic Leap and the Big Fall

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<v Speaker 1>Welcome to text Stuff, a production from I Heart Radio.

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<v Speaker 1>Hey there, and welcome to tech Stuff. I'm your host,

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<v Speaker 1>Jonathan Strickland. I'm an executive producer with I Heart Radio

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<v Speaker 1>and I love all things tech and Back in the

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<v Speaker 1>nineties nineties, when Nirvana was teaching us how to have

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<v Speaker 1>all the fields, virtual reality appeared ready to transform the world.

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<v Speaker 1>The hype for the young technology was reaching peak levels.

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<v Speaker 1>Hollywood made movies that incorporated the idea, suggesting that we

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<v Speaker 1>would soon be able to jump into computer generated worlds

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<v Speaker 1>and do everything from navigate file systems in three dimensions

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<v Speaker 1>exciting I know, to taking off like Superman. But as

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<v Speaker 1>people got a chance to actually try out virtual reality

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<v Speaker 1>set ups in the nineteen nineties, they became disillusioned. The

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<v Speaker 1>tech chnology just couldn't live up to the hype. You

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<v Speaker 1>could get an immersive experience, but the graphics were primitive.

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<v Speaker 1>The headsets were typically so heavy they had to be

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<v Speaker 1>suspended from the ceiling with cables. Your movement was limited,

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<v Speaker 1>and system latency caused a lot of folks to get

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<v Speaker 1>motion sickness while trying one out. Interest in VR plummeted,

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<v Speaker 1>and the industry found itself the proverbial redheaded step child

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<v Speaker 1>of the tech world as well as the investment world.

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<v Speaker 1>A lot of people continued to work on VR hardware

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<v Speaker 1>and software, but it was much more challenging to get funding.

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<v Speaker 1>Progress was slow. It typically meant that you were appropriating

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<v Speaker 1>stuff from other industries like the video game world or

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<v Speaker 1>smartphones in order to get your stuff done. Thirty years later,

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<v Speaker 1>we're seeing something similar with dedicated augmented reality headsets. Magic

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<v Speaker 1>Leap a company that at one point was so exciting

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<v Speaker 1>that it raised around three billion dollars that's billion with

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<v Speaker 1>a B. Much of that money, by the way, was

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<v Speaker 1>raised years before the company had anything significant to show off.

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<v Speaker 1>It seemed to be on a pretty similar path as

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<v Speaker 1>VR back in the nineties, and sure enough now in

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<v Speaker 1>twenty twenty, the company scrambled to secure a three fifty

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<v Speaker 1>million dollar lifeline investment after laying off about one thousand

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<v Speaker 1>workers plus the founder of the company has stepped down.

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<v Speaker 1>Today we're going to explore Magic Leaps story, and while

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<v Speaker 1>like a Leap, there's a rise and a fall, this

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<v Speaker 1>story is not yet over. Magic Leap could potentially recover,

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<v Speaker 1>or they might fade into obscurity, or it may just

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<v Speaker 1>become a company lesser than what it was intended to be.

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<v Speaker 1>But before we get into the history of the company,

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<v Speaker 1>it is good for us to define terms like virtual

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<v Speaker 1>reality and augmented reality, both of which fall into a

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<v Speaker 1>spectrum of technologies that a lot of folks call mixed reality.

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<v Speaker 1>And it all has to do with a combination of

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<v Speaker 1>real world experiences and computer generated experiences and meshing them

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<v Speaker 1>together in some way. So if you think of mixed

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<v Speaker 1>reality as a spectrum, on one extreme end, you've got

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<v Speaker 1>pure virtual reality. In VR, computer is providing the sites

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<v Speaker 1>and sounds, and theoretically it could provide other sensations as well,

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<v Speaker 1>including touch through haptic feedback peripherals, or scent through various

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<v Speaker 1>perfumes or oils and dispensers, though not many VR systems

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<v Speaker 1>go as far as replicating smells, and very few, as

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<v Speaker 1>far as I know, replicate taste. But the idea is

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<v Speaker 1>that the computer generated sensory input is substituting for what

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<v Speaker 1>we would see in our real world. So instead of

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<v Speaker 1>seeing a boring office or a retail space in a

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<v Speaker 1>shopping mall, as was the case when I first experienced

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<v Speaker 1>VR back in the ES, we would be transported into

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<v Speaker 1>say a rainforest, or a pirate ship, or a fantasy realm, or,

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<v Speaker 1>as was my case, a bunch of vector graphics of

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<v Speaker 1>really blocky tero dactyls flying around. Using a control system,

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<v Speaker 1>we can navigate these virtual environments and we can interact

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<v Speaker 1>with them. A true VR experience should be both interactive

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<v Speaker 1>and immersive, and not all VR is created equal. Some

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<v Speaker 1>VR experiences are fairly light touch, with only a bit

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<v Speaker 1>of interactivity and primitive graphics. Typically, the hardware for VR

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<v Speaker 1>includes a head mounted display so that your vision focuses

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<v Speaker 1>only on the world that's created by the computer, and

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<v Speaker 1>some headphones, plus some sort of control system. There may

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<v Speaker 1>also be external cameras to help track your motion and

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<v Speaker 1>translate that into what you experience in the virtual environment,

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<v Speaker 1>giving you a little more nuance to your actions. But

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<v Speaker 1>in the end, the thing to remember is that the

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<v Speaker 1>stuff you are experiencing through your senses is in large

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<v Speaker 1>part computer generated. Augmented reality is closer to the other

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<v Speaker 1>end of the spectrum of mixed reality. With a R,

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<v Speaker 1>you have a view of the real world through some

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<v Speaker 1>sort of display. It could be a head mounted display

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<v Speaker 1>like VR, or it could be something as simple as

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<v Speaker 1>a smartphone or handheld game system. But whatever it is,

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<v Speaker 1>it has to be able to overlay digital information on

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<v Speaker 1>top of your view of the real world. So let's

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<v Speaker 1>imagine a pair of glasses that can display information on

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<v Speaker 1>the inside of the lenses so that you can see it.

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<v Speaker 1>The lenses themselves are transparent, so you are looking at

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<v Speaker 1>the world as if you were just wearing a normal

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<v Speaker 1>pair of glasses. And maybe you put on a pair

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<v Speaker 1>while you're walking in an unfamiliar city, and the glasses

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<v Speaker 1>start to display information on the inside of those lenses

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<v Speaker 1>about the area around you. Maybe they provide you directions

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<v Speaker 1>so you can get to a specific destination. With augmented reality,

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<v Speaker 1>the whole idea is that a computer system isn't replacing

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<v Speaker 1>your real world ex experience, but instead it's enhancing or

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<v Speaker 1>augmenting your experience in the real world. Between true VR

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<v Speaker 1>and a R is a whole band of mixed reality technologies.

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<v Speaker 1>Some are headsets allow wearers to have experiences in which

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<v Speaker 1>the display they use inserts visual elements into their physical space.

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<v Speaker 1>So you could wear a mixed reality headset, look at

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<v Speaker 1>the room around you and watch as a video game

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<v Speaker 1>character like I don't know, like Mario or Master chief

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<v Speaker 1>or crash Bandicoot just walks right into the room. A

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<v Speaker 1>tabletop might become a virtual battleground for a little toy armies.

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<v Speaker 1>A wall could become a window into a fantasy realm.

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<v Speaker 1>The possibilities are limited only by computer processors, the software,

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<v Speaker 1>and the imagination of developers. VR and a R share

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<v Speaker 1>a lot of history, and a lot of tech engineers

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<v Speaker 1>have repurposed technology intended for one and used it for

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<v Speaker 1>the other. And I think it's safe to say that most,

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<v Speaker 1>but not all VR implementations have a head mounted display

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<v Speaker 1>that can track where someone is looking and then adjust

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<v Speaker 1>the point of view in the virtual environment accordingly. So

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<v Speaker 1>that way, if you turn your head left, your virtual

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<v Speaker 1>point of view also turns left. And that's incredibly important

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<v Speaker 1>if you want an immersive experience. Just imagine how disorienting

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<v Speaker 1>it would be if you put on a headset and

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<v Speaker 1>you're looking at a video game world and you turn

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<v Speaker 1>your head to look up at the sky, but your

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<v Speaker 1>view looks down at your feet. That would really throw

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<v Speaker 1>you off. Likewise, not all a OUR implementations have a

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<v Speaker 1>head mounted display, but many do. These displays have to

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<v Speaker 1>do something a little different from VR. They have to

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<v Speaker 1>present a view of the real world. Now, they either

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<v Speaker 1>do that through a transparent view screen or through a

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<v Speaker 1>video screen that's got a video feed of the real world.

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<v Speaker 1>So in other words, that screen has to be paired

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<v Speaker 1>with a camera that's feeding a live image to the screen.

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<v Speaker 1>To do that, thee has to be able to analyze

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<v Speaker 1>what someone is looking at in order to overlay relevant information. Right,

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<v Speaker 1>it doesn't do any good if you just get random information.

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<v Speaker 1>I mean, if you were to wear an a R

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<v Speaker 1>headset and you're walking through Paris, but then the headset

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<v Speaker 1>starts to giving you directions as if you're on a

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<v Speaker 1>walk in Moscow, that would be less than useless. So

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<v Speaker 1>the tech needs sophisticated code to interpret information. That could

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<v Speaker 1>include things like image recognition, compass directions, GPS, coordinates, your orientation,

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<v Speaker 1>and more. All of that is super complicated, and it

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<v Speaker 1>goes a bit beyond our story, but it's a good

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<v Speaker 1>thing to remember that to pull off either convincing VR

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<v Speaker 1>or a really useful a R experience, you need a

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<v Speaker 1>lot of sophisticated code, and typically you need a fairly

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<v Speaker 1>powerful computer system running in the background, whether it's on

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<v Speaker 1>board in some sort of device you're wearing or tethered

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<v Speaker 1>to a smartphone or tethered to a PC. VR and

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<v Speaker 1>a R are not interchangeable, but they are close cousins.

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<v Speaker 1>Augmented reality is probably the more productive member of the family.

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<v Speaker 1>Many but not all, of virtual realities applications relate to

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<v Speaker 1>entertainment in some way, and many but not all of

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<v Speaker 1>augmented realities applications relate to productivity. Okay, that's a good

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<v Speaker 1>overview of two of the big subcategories of mixed reality.

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<v Speaker 1>Though I should point out there are many other aspects

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<v Speaker 1>of mixed reality that I've not covered, but that could

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<v Speaker 1>be its own episode. Now let's move on to Magic Leap.

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<v Speaker 1>The company's founder is Ronnie Abovitz. Abovitz was born in Ohio.

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<v Speaker 1>His family moved to Florida when he was a kid,

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<v Speaker 1>and he went to the University of Miami, where he

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<v Speaker 1>ultimately earned a master's degree in biomedical engineering. So I

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<v Speaker 1>think it's safe to say he is pretty darn sharp.

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<v Speaker 1>He earned his master's in nine and the following year

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<v Speaker 1>he would co found his first company, e CAT that's

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<v Speaker 1>a Z hyphen k a t Z. CAT was a

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<v Speaker 1>medical technology company. The focus of the company was to

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<v Speaker 1>develop technologies to assist in minimally invasive surgical procedures, which

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<v Speaker 1>have numerous benefits including a reduced risk of infection and

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<v Speaker 1>faster recovery times. The company developed robotic tools that surgeons

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<v Speaker 1>could control to make precise, delicate incisions. The control systems

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<v Speaker 1>could translate surgeon commands into steady and small motions with

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<v Speaker 1>the robotic arm removing jitter and other muscular movements that

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<v Speaker 1>would make these kind of procedures difficult or impossible with

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<v Speaker 1>that level of precision. In two thousand four, the company

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<v Speaker 1>chose to spin off its robotics division into a new

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<v Speaker 1>entity called Mako Surgical Corporation. And the logo for Mako

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<v Speaker 1>was super cool too, reminiscent of a shark's fin makos

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<v Speaker 1>a type of shark, and as a side note, the

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<v Speaker 1>Magic Leap logo is reminiscent of a leaping whale, So

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<v Speaker 1>there's a very marine theme going with Abovitz's work. So

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<v Speaker 1>Abavits served not just as a co founder of Mako,

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<v Speaker 1>but the chief technology officer and chief visionary officer for

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<v Speaker 1>the company. Like z Cat, Mako would develop technologies to

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<v Speaker 1>help surgeons as well as implants for stuff like knee

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<v Speaker 1>replacement surgery. The MAKO systems gave surgeons the information they

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<v Speaker 1>needed to make real time decisions during a surgical procedure,

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<v Speaker 1>including feedback systems to alert surgeons when they were getting

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<v Speaker 1>close to the border of a predefined safety zone for

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<v Speaker 1>a particular procedure. It's all super cool stuff that helps

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<v Speaker 1>minimize any impact to quality of life during the recovery period.

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<v Speaker 1>Sometime around twenty Orlen Abovitz began to think about another project.

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<v Speaker 1>The surgical assistance technologies rely partly on augmented reality tech.

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<v Speaker 1>Digital information would augment the surgeons operating room, but A

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<v Speaker 1>Pivitz saw possible applications for this kind of technology that

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<v Speaker 1>extended not used into the medical field, but beyond. He

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<v Speaker 1>called the project Magic Leap, and he would create a

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<v Speaker 1>corporation under that name INN. But as for the details

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<v Speaker 1>of what Magic Leap was all about, that remained a mystery.

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<v Speaker 1>Things didn't exactly coalesce the following year when Abavits put

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<v Speaker 1>together a presentation for the two thousand twelve ted X

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<v Speaker 1>event in Saratoga, Florida. The presentation is on YouTube and

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<v Speaker 1>it's really more performance art than anything else. It actually

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<v Speaker 1>reminds me a lot of the interactive art experiences from

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<v Speaker 1>meal Wolf, a collection of artists out of Santa Fe,

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<v Speaker 1>New Mexico, and perhaps by no coincidence, Meal Wolf is

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<v Speaker 1>listed as a potential artistic partner with Magic Leap. By

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<v Speaker 1>the way, if you're interested in art, performance, tech, and absurdism,

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<v Speaker 1>I highly recommend you check out Meal Wolf. Their work

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<v Speaker 1>ranges from whimsical to unsettling. Anyway, I don't think I

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<v Speaker 1>could describe the ted X presentation from two thousand twelve effectively.

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<v Speaker 1>It's just kind of weird. If you want to check

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<v Speaker 1>it out. It is on YouTube and it's called the

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<v Speaker 1>Synthesis of Imagination. And I'll just say this, there is

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<v Speaker 1>no hint at all what the heck Magic Leap is

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<v Speaker 1>about in that video. Now, that was sort of okay.

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<v Speaker 1>At that point, the company name wasn't widely known, and

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<v Speaker 1>you would be forgiven if you were walking away thinking

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<v Speaker 1>magically was some sort of art collective that was particularly

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<v Speaker 1>obsessed with fudge. Seriously, you need to watch the ted

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<v Speaker 1>X talk from two thousand twelve to understand that reference.

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<v Speaker 1>The team began working on a longer term goal of

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<v Speaker 1>creating a mixed reality system capable of generating really compelling,

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<v Speaker 1>impressive digital overlays on top of our real world, not

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<v Speaker 1>even just on top of incorporated into our real world.

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<v Speaker 1>In two thousand fourteen, more people would begin to take

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<v Speaker 1>note of Magic Leap as it held a round of

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<v Speaker 1>investment funding and brought in fifty million dollars in the

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<v Speaker 1>first quarter of the year, But Magic Leap had yet

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<v Speaker 1>to get truly widespread fame at that point. That did

0:14:13.440 --> 0:14:16.280
<v Speaker 1>begin to change once people heard who some of these

0:14:16.320 --> 0:14:20.280
<v Speaker 1>investors were. One of them was Richard Taylor, the Oscar

0:14:20.320 --> 0:14:23.720
<v Speaker 1>winning special effects guru who worked on movies like Lord

0:14:23.720 --> 0:14:27.200
<v Speaker 1>of the Rings and Peter Jackson's King Kong. Other prominent

0:14:27.240 --> 0:14:31.280
<v Speaker 1>figures in fields like video games and tech companies also

0:14:31.440 --> 0:14:34.280
<v Speaker 1>were among the number of investors, and in October two

0:14:34.320 --> 0:14:39.840
<v Speaker 1>thousand fourteen, Magic Leap received five hundred forty two million

0:14:40.160 --> 0:14:45.520
<v Speaker 1>dollars from numerous investors, including Google. It also didn't hurt

0:14:45.920 --> 0:14:50.520
<v Speaker 1>that Abavits had recently seen his company Mako get acquired

0:14:50.920 --> 0:14:54.680
<v Speaker 1>for a significant sum of money, more than a billion dollars,

0:14:54.680 --> 0:14:59.040
<v Speaker 1>so things were going pretty fast and furious at this point. Now,

0:14:59.080 --> 0:15:03.040
<v Speaker 1>clearly something special had to be happening, right, But what

0:15:03.080 --> 0:15:06.480
<v Speaker 1>was it? As we'll see the mystery would be part

0:15:06.600 --> 0:15:10.520
<v Speaker 1>of the selling point and the problem for Magic Leap.

0:15:11.040 --> 0:15:14.200
<v Speaker 1>But before we get to that, let's take a quick break.

0:15:21.440 --> 0:15:24.320
<v Speaker 1>Abevids and crew made a choice to be secretive and

0:15:24.440 --> 0:15:28.360
<v Speaker 1>mysterious with the goal of the company, which did drum

0:15:28.440 --> 0:15:31.360
<v Speaker 1>up a lot of speculation and buzz about Magic Leap.

0:15:31.960 --> 0:15:35.120
<v Speaker 1>But that can be a double edged sword, because while

0:15:35.120 --> 0:15:39.360
<v Speaker 1>people were starting to talk about this enigmatic company, it

0:15:39.400 --> 0:15:41.240
<v Speaker 1>also meant that they were left to fill in the

0:15:41.280 --> 0:15:44.880
<v Speaker 1>gaps of their knowledge by themselves. And here's a little

0:15:44.920 --> 0:15:47.680
<v Speaker 1>secret for all of you out there. The odds are

0:15:47.720 --> 0:15:51.480
<v Speaker 1>that whatever thing you're really working on is unlikely to

0:15:51.520 --> 0:15:56.040
<v Speaker 1>match up to unfettered imagination. And this is why horror

0:15:56.080 --> 0:15:58.760
<v Speaker 1>movies that leave stuff up to the imagination of the

0:15:58.800 --> 0:16:02.200
<v Speaker 1>audience can have a much longer lasting effect than a

0:16:02.240 --> 0:16:05.600
<v Speaker 1>movie that just shows you everything. The same is true

0:16:05.640 --> 0:16:09.400
<v Speaker 1>for technology. If you don't lay out your vision, people

0:16:09.800 --> 0:16:12.680
<v Speaker 1>kind of do that for you. And if that vision

0:16:12.800 --> 0:16:16.880
<v Speaker 1>doesn't line up with reality, you're setting yourself up for failure.

0:16:17.040 --> 0:16:20.000
<v Speaker 1>As you know, you're bound to disappoint people in the end.

0:16:20.560 --> 0:16:24.320
<v Speaker 1>But maybe I'm jumping ahead too much here. The company

0:16:24.400 --> 0:16:27.000
<v Speaker 1>did give a few members of the media some early

0:16:27.040 --> 0:16:31.200
<v Speaker 1>glimpses into technology it was working on. One of those

0:16:31.440 --> 0:16:35.400
<v Speaker 1>journalists was a New York Times reporter named John Markoff.

0:16:35.680 --> 0:16:39.520
<v Speaker 1>Magically demonstrated some early technology to mark Off, not a

0:16:39.520 --> 0:16:42.320
<v Speaker 1>production model, just something that was sort of in the

0:16:42.440 --> 0:16:46.600
<v Speaker 1>R and D department. This implementation wasn't a wearable headset.

0:16:46.680 --> 0:16:50.680
<v Speaker 1>Markoff described it as looking like quote, something from an

0:16:50.720 --> 0:16:54.880
<v Speaker 1>optometrist's office end quote, And it was projecting what is

0:16:54.920 --> 0:16:59.360
<v Speaker 1>called a digital light field into his eyes. So what

0:16:59.440 --> 0:17:02.000
<v Speaker 1>the heck does that mean and why is it necessary

0:17:02.040 --> 0:17:04.840
<v Speaker 1>at all? Well, Markoff goes into the fact that one

0:17:05.000 --> 0:17:07.960
<v Speaker 1>of the challenges with both VR and a R has

0:17:08.040 --> 0:17:11.000
<v Speaker 1>to do with depth and the way we perceive depth.

0:17:11.400 --> 0:17:15.040
<v Speaker 1>So let's say you're looking down the street and you're

0:17:15.040 --> 0:17:19.080
<v Speaker 1>watching a someone. Let's say it's Josh Clark, of stuff,

0:17:19.119 --> 0:17:22.440
<v Speaker 1>you should know someone this Josh Clark. He's skipping merrily

0:17:22.520 --> 0:17:25.880
<v Speaker 1>down the street towards you. And actually, yeah, that's that's

0:17:25.880 --> 0:17:29.000
<v Speaker 1>actually how he walks, and no, I don't know why

0:17:29.040 --> 0:17:32.560
<v Speaker 1>he does that. Anyway, you would see Josh Clark is

0:17:32.640 --> 0:17:34.960
<v Speaker 1>starting off pretty far away from you. You'd focus on

0:17:35.040 --> 0:17:38.719
<v Speaker 1>him in the distance, but then he's gradually getting closer

0:17:38.760 --> 0:17:43.680
<v Speaker 1>and closer, skipping, perhaps somewhat menacingly toward you. He would

0:17:43.680 --> 0:17:46.760
<v Speaker 1>appear to get larger because he's getting closer, until at

0:17:46.800 --> 0:17:49.320
<v Speaker 1>some point he would block out your vision due to

0:17:49.359 --> 0:17:51.480
<v Speaker 1>the fact that he has also and he does not

0:17:51.800 --> 0:17:55.600
<v Speaker 1>mention this very much. He's also a giant. Okay, but

0:17:56.000 --> 0:17:59.359
<v Speaker 1>let's say you're sitting with a VR headset on instead,

0:17:59.800 --> 0:18:04.080
<v Speaker 1>and this is simulating you looking down the street. Now

0:18:04.320 --> 0:18:08.840
<v Speaker 1>you see a virtual representation of Josh Clark skipping toward you,

0:18:09.119 --> 0:18:11.840
<v Speaker 1>but you're not actually looking at someone who is really

0:18:11.920 --> 0:18:15.520
<v Speaker 1>far away. Right, the virtual Josh Clark is an image

0:18:15.600 --> 0:18:18.200
<v Speaker 1>on a screen, and that screen is just an inch

0:18:18.320 --> 0:18:21.719
<v Speaker 1>or two away from your eyes. Josh isn't actually getting

0:18:21.760 --> 0:18:24.800
<v Speaker 1>closer to you. Instead, the image is getting bigger. To

0:18:24.960 --> 0:18:30.280
<v Speaker 1>simulate that sensation, you're getting visual cues that he's getting closer,

0:18:30.320 --> 0:18:32.760
<v Speaker 1>but the entire time you're focusing on something that's actually

0:18:33.119 --> 0:18:36.200
<v Speaker 1>right in front of you that screen. Now, it's hard

0:18:36.240 --> 0:18:39.639
<v Speaker 1>to create a real sense of depth on a screen.

0:18:39.840 --> 0:18:43.960
<v Speaker 1>You can create visual cues to simulate depth, mimicking what

0:18:44.000 --> 0:18:46.480
<v Speaker 1>we perceive in the real world, but then we have

0:18:46.520 --> 0:18:49.120
<v Speaker 1>a situation in which our eyes are trying to focus

0:18:49.160 --> 0:18:52.120
<v Speaker 1>on something that in our brains appears to be very

0:18:52.119 --> 0:18:54.560
<v Speaker 1>far away from us, but in fact it's on a

0:18:54.640 --> 0:18:57.359
<v Speaker 1>screen that's right in front of us. This can create

0:18:57.440 --> 0:19:00.240
<v Speaker 1>fatigue and discomfort for the viewer, and it's called old

0:19:00.480 --> 0:19:04.560
<v Speaker 1>virgins accommodation conflict. And if we move this over to

0:19:04.640 --> 0:19:08.600
<v Speaker 1>augmented reality, we can really see a disconnect. The physical

0:19:08.600 --> 0:19:12.000
<v Speaker 1>world around us has actual depth. If we want a

0:19:12.080 --> 0:19:16.040
<v Speaker 1>compelling a our experience that is more than just projecting

0:19:16.119 --> 0:19:18.959
<v Speaker 1>text in front of our eyes, we need a system

0:19:19.040 --> 0:19:22.800
<v Speaker 1>that can also incorporate depth in our virtual images so

0:19:22.840 --> 0:19:26.320
<v Speaker 1>that they fit into the real world around us. Otherwise

0:19:26.600 --> 0:19:29.040
<v Speaker 1>we'll be trying to focus on stuff that's on a screen,

0:19:29.400 --> 0:19:32.120
<v Speaker 1>even if it's a transparent one that's right in front

0:19:32.119 --> 0:19:35.080
<v Speaker 1>of us, while also trying to focus beyond in the

0:19:35.119 --> 0:19:39.600
<v Speaker 1>real space around us. Enter the light field. Now, way

0:19:39.640 --> 0:19:42.720
<v Speaker 1>back in the day, I talked about light field technology

0:19:42.800 --> 0:19:46.560
<v Speaker 1>with the lightro camera. This digital camera could do something

0:19:46.600 --> 0:19:49.760
<v Speaker 1>super cool. You could take a digital photo with it

0:19:49.960 --> 0:19:53.800
<v Speaker 1>and then after the fact, you could change the focus

0:19:53.840 --> 0:19:56.920
<v Speaker 1>of that image. Now, to understand why that's cool, let's

0:19:56.960 --> 0:20:01.680
<v Speaker 1>think about standard photography. A camera, whether film or digital,

0:20:02.000 --> 0:20:06.000
<v Speaker 1>has a lens. Typically there are cameras that don't have lenses,

0:20:06.040 --> 0:20:09.440
<v Speaker 1>but let's just talk about the lensed ones. The purpose

0:20:09.480 --> 0:20:12.600
<v Speaker 1>of the lens is to direct light. It bends the

0:20:12.680 --> 0:20:17.320
<v Speaker 1>light toward a photoreactive element, either photoreactive film or a

0:20:17.359 --> 0:20:21.960
<v Speaker 1>digital sensor. The physical curvature of the lens will determine

0:20:22.040 --> 0:20:25.600
<v Speaker 1>how much it will bend that light. By moving the

0:20:25.680 --> 0:20:30.040
<v Speaker 1>lens closer to or further from that photoreactive element, you

0:20:30.080 --> 0:20:34.560
<v Speaker 1>can direct light from different distances toward that element. You

0:20:34.600 --> 0:20:38.240
<v Speaker 1>will get a different point of focus, a different focal point.

0:20:38.560 --> 0:20:41.920
<v Speaker 1>So you might have one setting that you can capture

0:20:42.320 --> 0:20:44.399
<v Speaker 1>so that you get a clear image of a very

0:20:44.520 --> 0:20:47.440
<v Speaker 1>distant object, and then you would have a totally different

0:20:47.520 --> 0:20:49.520
<v Speaker 1>setting if you wanted to get a clear photo of

0:20:49.600 --> 0:20:52.199
<v Speaker 1>something that was much closer to you, or you might

0:20:52.240 --> 0:20:54.760
<v Speaker 1>even swap out lenses if you had to get a

0:20:54.760 --> 0:20:57.280
<v Speaker 1>wider angle, or if you wanted to really zoom into

0:20:57.359 --> 0:21:00.840
<v Speaker 1>something that was really further away. But the nitro camera

0:21:01.080 --> 0:21:04.880
<v Speaker 1>and other light field cameras are different. They capture a

0:21:05.000 --> 0:21:09.359
<v Speaker 1>light field, which describes all the rays of light moving

0:21:09.359 --> 0:21:12.879
<v Speaker 1>in all directions within a given area the frame of

0:21:13.000 --> 0:21:16.199
<v Speaker 1>view of the camera, and it includes not just the

0:21:16.240 --> 0:21:19.320
<v Speaker 1>direction of the light, but the intensity of each ray

0:21:19.359 --> 0:21:23.200
<v Speaker 1>of light. The special images these cameras produce, which require

0:21:23.320 --> 0:21:27.480
<v Speaker 1>a special app to manipulate afterward, represent all the different

0:21:27.560 --> 0:21:30.160
<v Speaker 1>rays of light within a shot, and so you can

0:21:30.240 --> 0:21:34.520
<v Speaker 1>change the focus of that image. You can choose which

0:21:34.720 --> 0:21:38.679
<v Speaker 1>rays of light you want to really focus on. So

0:21:38.720 --> 0:21:40.639
<v Speaker 1>if you've got one object that's close to you and

0:21:40.680 --> 0:21:43.600
<v Speaker 1>another that's in the background, you can actually switch focus

0:21:43.720 --> 0:21:46.840
<v Speaker 1>from background to foreground over and over again, just choosing

0:21:46.840 --> 0:21:49.119
<v Speaker 1>whichever one you want to look at at a given time.

0:21:49.800 --> 0:21:53.520
<v Speaker 1>But how the heck does this technology actually work. It's

0:21:53.560 --> 0:21:56.200
<v Speaker 1>one thing to say that the camera captures the light

0:21:56.359 --> 0:21:59.200
<v Speaker 1>field of a scene, and another to actually make something

0:21:59.240 --> 0:22:02.200
<v Speaker 1>that can do at So, your typical light field camera

0:22:02.440 --> 0:22:05.080
<v Speaker 1>has all the elements of a normal camera. That is,

0:22:05.240 --> 0:22:08.879
<v Speaker 1>has a lens to direct incoming light. There's an aperture

0:22:09.240 --> 0:22:12.199
<v Speaker 1>or a hole that the light must pass through in

0:22:12.320 --> 0:22:15.919
<v Speaker 1>order to hit a sensor for recording the image. But

0:22:16.080 --> 0:22:19.639
<v Speaker 1>the lightro also has what's called a micro lens array,

0:22:20.080 --> 0:22:24.280
<v Speaker 1>which sits between the main lens and the sensor. Now,

0:22:24.320 --> 0:22:28.040
<v Speaker 1>as that name suggests, a micro lens array is a

0:22:28.040 --> 0:22:32.320
<v Speaker 1>collection of very small lenses that can capture light coming

0:22:32.359 --> 0:22:36.720
<v Speaker 1>from different distances from the camera's sensor. If you think

0:22:36.720 --> 0:22:39.880
<v Speaker 1>of a camera as having detachable lenses where you can

0:22:39.880 --> 0:22:42.199
<v Speaker 1>put a different lens on in order to get a

0:22:42.240 --> 0:22:46.680
<v Speaker 1>different focal point. Just imagine a whole sheet of tiny

0:22:46.720 --> 0:22:49.120
<v Speaker 1>little lenses that all can do that, and each lens

0:22:49.160 --> 0:22:51.240
<v Speaker 1>has a slightly different curve to it so it can

0:22:51.280 --> 0:22:54.680
<v Speaker 1>focus at a slightly different distance. You've got an entire

0:22:54.880 --> 0:22:58.160
<v Speaker 1>array of these tiny lenses and they're all directing light

0:22:58.240 --> 0:23:03.000
<v Speaker 1>toward particular pixels the digital cameras sensor. Each micro lens

0:23:03.080 --> 0:23:06.760
<v Speaker 1>is doing the same thing and for its own focal

0:23:06.800 --> 0:23:09.160
<v Speaker 1>point that is. That means you can have different micro

0:23:09.280 --> 0:23:12.600
<v Speaker 1>lenses dedicated to those specific focal points, all capturing all

0:23:12.640 --> 0:23:16.080
<v Speaker 1>the information to that sensor. Using the special app and

0:23:16.160 --> 0:23:19.879
<v Speaker 1>photo file type, you can then select which batch of

0:23:19.960 --> 0:23:22.720
<v Speaker 1>information you want to look at, and in this case,

0:23:22.760 --> 0:23:26.840
<v Speaker 1>the batches of information relate to different focal points. So

0:23:26.880 --> 0:23:28.359
<v Speaker 1>you can say, I want to look at all the

0:23:28.440 --> 0:23:32.040
<v Speaker 1>light that was at this object, and it brings that

0:23:32.119 --> 0:23:35.240
<v Speaker 1>object into focus. Then you click on a different object

0:23:35.240 --> 0:23:36.600
<v Speaker 1>and you say, now I want to look at that one,

0:23:36.760 --> 0:23:39.680
<v Speaker 1>and it brings all that light into focus instead. It's

0:23:39.720 --> 0:23:44.280
<v Speaker 1>just switching lenses virtually in a way. There are companies

0:23:44.320 --> 0:23:47.320
<v Speaker 1>working on technologies that will allow for light field displays

0:23:47.359 --> 0:23:50.959
<v Speaker 1>without a micro lens array, but that topic is pretty

0:23:51.040 --> 0:23:54.640
<v Speaker 1>darn complicated, even more so than just the standard light

0:23:54.720 --> 0:23:58.080
<v Speaker 1>field cameras, So I'm gonna save that for another time. Now.

0:23:58.119 --> 0:24:00.520
<v Speaker 1>The magic Leap concept that Mark of got to see

0:24:00.560 --> 0:24:03.919
<v Speaker 1>also had light field technology, but in this case it

0:24:03.960 --> 0:24:07.359
<v Speaker 1>was a light field display, and the goal was to

0:24:07.440 --> 0:24:11.120
<v Speaker 1>project an image onto the retina of the user's eye,

0:24:11.400 --> 0:24:15.600
<v Speaker 1>rather than to create a special type of digital photo. Ideally,

0:24:15.920 --> 0:24:19.040
<v Speaker 1>the goal would be to create three dimensional virtual objects

0:24:19.160 --> 0:24:22.399
<v Speaker 1>using depth cues and meshing those virtual objects with the

0:24:22.440 --> 0:24:25.239
<v Speaker 1>real environment, so that to your eye it would be

0:24:25.280 --> 0:24:28.600
<v Speaker 1>no different than if the virtual object really were there

0:24:28.880 --> 0:24:31.320
<v Speaker 1>in the same space as you. So if you had

0:24:31.359 --> 0:24:35.399
<v Speaker 1>a floating castle as your virtual object, to your eye,

0:24:35.440 --> 0:24:39.040
<v Speaker 1>it should look like the floating castle really is floating there.

0:24:39.720 --> 0:24:42.399
<v Speaker 1>Not only would the virtual objects seem to belong to

0:24:42.440 --> 0:24:44.880
<v Speaker 1>the physical space that appeared to occupy. You could view

0:24:44.960 --> 0:24:48.320
<v Speaker 1>that virtual stuff from different angles. So you're floating castle,

0:24:48.400 --> 0:24:52.040
<v Speaker 1>you could walk around it, and you let's say it's

0:24:52.080 --> 0:24:55.720
<v Speaker 1>floating at say chest level, you could walk around see

0:24:55.720 --> 0:24:58.480
<v Speaker 1>it from every single angle. It would be sitting there

0:24:58.480 --> 0:25:00.440
<v Speaker 1>in the air as if it were actually be there.

0:25:00.840 --> 0:25:03.240
<v Speaker 1>You could squat down and look under it. You could

0:25:03.280 --> 0:25:05.439
<v Speaker 1>get on your tiptoes and look at the turrets and

0:25:05.480 --> 0:25:09.000
<v Speaker 1>the parapets and everything. From the top. It would appear

0:25:09.240 --> 0:25:13.399
<v Speaker 1>to actually have a physical presence. Now, markov only got

0:25:13.440 --> 0:25:16.160
<v Speaker 1>a first glimpse at this technology, and to be fair,

0:25:16.200 --> 0:25:18.439
<v Speaker 1>the New York Times piece was really more about the

0:25:18.480 --> 0:25:22.360
<v Speaker 1>general potential of a R and VR and light field technologies.

0:25:22.840 --> 0:25:25.400
<v Speaker 1>But that piece did have a little nugget from Abovits,

0:25:25.400 --> 0:25:30.399
<v Speaker 1>who said, quote, our real market is people doing everyday things.

0:25:30.960 --> 0:25:33.359
<v Speaker 1>Rather than pulling your mobile phone in and out of

0:25:33.400 --> 0:25:36.240
<v Speaker 1>your pocket, we want to create an all day flow.

0:25:36.440 --> 0:25:39.040
<v Speaker 1>Whether you're going to the doctor or a meeting or

0:25:39.119 --> 0:25:41.840
<v Speaker 1>hanging out, you will all of a sudden be amplified

0:25:41.840 --> 0:25:46.000
<v Speaker 1>by the collective knowledge that is on the web end quote. Now,

0:25:46.040 --> 0:25:49.600
<v Speaker 1>I think the phrase that will end up being something

0:25:49.640 --> 0:25:51.879
<v Speaker 1>we'll have to look back on is our real market

0:25:51.960 --> 0:25:55.280
<v Speaker 1>is people doing everyday things. I've got to keep that

0:25:55.320 --> 0:25:57.480
<v Speaker 1>in mind when we get to stuff like how much

0:25:57.640 --> 0:26:01.320
<v Speaker 1>the actual product costs. Now the world got a little

0:26:01.320 --> 0:26:04.520
<v Speaker 1>more insight into what Magic Leap wanted to do. They

0:26:04.520 --> 0:26:07.359
<v Speaker 1>wanted to create an a R technology that could enhance

0:26:07.400 --> 0:26:10.359
<v Speaker 1>our day to day activities in various ways. But while

0:26:10.400 --> 0:26:13.639
<v Speaker 1>there were some tentalizing details fed to the general public

0:26:13.920 --> 0:26:17.040
<v Speaker 1>a lot of Magic Leaps actual work was still an enigma.

0:26:17.480 --> 0:26:21.360
<v Speaker 1>In two thousand and fifteen, Magically began releasing demo videos

0:26:21.440 --> 0:26:24.160
<v Speaker 1>of what its technology would be able to do. These

0:26:24.280 --> 0:26:27.320
<v Speaker 1>videos stated that the footage that was shot was through

0:26:27.560 --> 0:26:31.760
<v Speaker 1>the Magic Leap technology, with no special effects or compositing

0:26:31.880 --> 0:26:36.359
<v Speaker 1>used after the fact. The demos were definitely compelling. My

0:26:36.400 --> 0:26:40.359
<v Speaker 1>favorite one showed a miniature virtual representation of the Solar

0:26:40.400 --> 0:26:45.119
<v Speaker 1>system seemingly hanging in the air over a desk, and

0:26:45.400 --> 0:26:47.240
<v Speaker 1>right next to the solar system was a woman at

0:26:47.240 --> 0:26:51.120
<v Speaker 1>work on a computer. The details of the model were incredible.

0:26:51.200 --> 0:26:54.080
<v Speaker 1>They included a little rotating Earth, and they were all

0:26:54.520 --> 0:26:58.960
<v Speaker 1>had incredibly vibrant colors. It was amazing. The Sun, the planets,

0:26:59.000 --> 0:27:02.840
<v Speaker 1>the Moon's all looked solid as they moved in their pathways.

0:27:03.640 --> 0:27:07.000
<v Speaker 1>Really breathtaking stuff and those videos are still up on

0:27:07.040 --> 0:27:09.480
<v Speaker 1>YouTube if you want to check them out. The company

0:27:09.520 --> 0:27:12.600
<v Speaker 1>filed for a patent on its technology, which included a

0:27:12.640 --> 0:27:16.320
<v Speaker 1>mention of a quote photonic light field chip in the quote,

0:27:16.359 --> 0:27:19.919
<v Speaker 1>presumably the technology that could create the projection of virtual

0:27:19.960 --> 0:27:23.400
<v Speaker 1>objects to then be beamed right into a person's eyeballs.

0:27:23.680 --> 0:27:27.720
<v Speaker 1>The patent also called for quote an inertial measurement unit

0:27:27.920 --> 0:27:30.960
<v Speaker 1>in the quote or I am you. This would later

0:27:31.000 --> 0:27:34.119
<v Speaker 1>be revealed to be a device that would hold the processor,

0:27:34.680 --> 0:27:39.240
<v Speaker 1>the storage, and the battery for the Magic Leap system.

0:27:39.320 --> 0:27:41.159
<v Speaker 1>It would be something that you would have to you know,

0:27:41.240 --> 0:27:43.840
<v Speaker 1>wear on a belt, you know, clip it to a pocket,

0:27:43.920 --> 0:27:48.080
<v Speaker 1>something like that. And offloading the tech onto a tethered,

0:27:48.119 --> 0:27:51.040
<v Speaker 1>wearable pack meant that the engineers didn't have to figure

0:27:51.080 --> 0:27:53.920
<v Speaker 1>out how to cram all those components into the form

0:27:54.000 --> 0:27:57.000
<v Speaker 1>factor of the headset itself, which would help keep the

0:27:57.000 --> 0:28:00.560
<v Speaker 1>glasses more lightweight and less bulky. Also, it would help

0:28:00.640 --> 0:28:03.240
<v Speaker 1>deal with heating issues. I mean, this thing was going

0:28:03.280 --> 0:28:06.280
<v Speaker 1>to require a lot of processing, and processors can run

0:28:06.320 --> 0:28:08.119
<v Speaker 1>a little warm, and you don't want to have a

0:28:08.160 --> 0:28:11.520
<v Speaker 1>super hot processor right next to, say, your temple. Now,

0:28:11.520 --> 0:28:14.320
<v Speaker 1>the mysterious nature of Magically didn't hurt when it came

0:28:14.359 --> 0:28:17.640
<v Speaker 1>to investments. Heck, maybe maybe it actually helped a lot.

0:28:17.720 --> 0:28:21.000
<v Speaker 1>Investors convinced that this could be the next big thing

0:28:21.240 --> 0:28:24.920
<v Speaker 1>poured cash into magic Leap. In early twenty sixteen, the

0:28:24.960 --> 0:28:29.240
<v Speaker 1>company had already raised nearly one point four billion dollars

0:28:29.240 --> 0:28:32.960
<v Speaker 1>in investments. Abavits had a great reputation, his work in

0:28:33.040 --> 0:28:36.520
<v Speaker 1>medical robotics had been a proven success, and while there

0:28:36.560 --> 0:28:40.080
<v Speaker 1>had been other attempts at creating augmented reality or mixed

0:28:40.120 --> 0:28:44.720
<v Speaker 1>reality headsets, no one had really nailed it yet. Magically

0:28:44.960 --> 0:28:47.680
<v Speaker 1>claimed that the company was working on a totally new

0:28:47.720 --> 0:28:52.560
<v Speaker 1>approach to generating augmented reality experiences, which meant that maybe

0:28:52.600 --> 0:28:56.160
<v Speaker 1>it was sidestepping some of the limitations that had held

0:28:56.200 --> 0:29:00.560
<v Speaker 1>back other implementations. So instead of saying, oh, well, we

0:29:00.560 --> 0:29:02.960
<v Speaker 1>we're going to get to market after Microsoft and the

0:29:03.000 --> 0:29:06.240
<v Speaker 1>hollow lens, they could say we're doing a totally different

0:29:06.280 --> 0:29:11.440
<v Speaker 1>approach to augmented reality that is unlike what they are doing. Slowly,

0:29:11.640 --> 0:29:14.880
<v Speaker 1>the potential for magic Leap appeared to be forming in

0:29:14.920 --> 0:29:17.400
<v Speaker 1>the minds of the public, and this could be way

0:29:17.400 --> 0:29:20.120
<v Speaker 1>more advanced than a system that would let you play games.

0:29:20.160 --> 0:29:23.040
<v Speaker 1>You could use it to replace stuff like televisions or

0:29:23.080 --> 0:29:27.320
<v Speaker 1>computer displays. You could create virtual screens in your environment.

0:29:27.640 --> 0:29:30.960
<v Speaker 1>The device would remember where you put stuff, so if

0:29:31.000 --> 0:29:34.760
<v Speaker 1>you designated a segment of your wall as a giant television.

0:29:35.160 --> 0:29:37.800
<v Speaker 1>That's where it would appear. Whenever you wore the Magic Leap,

0:29:38.120 --> 0:29:40.480
<v Speaker 1>you could still look around and the screen would appear

0:29:40.520 --> 0:29:43.120
<v Speaker 1>to be anchored in that physical space, as if you

0:29:43.160 --> 0:29:45.920
<v Speaker 1>had actually hung a TV there. So with this device,

0:29:45.960 --> 0:29:48.640
<v Speaker 1>you could have multiple computer screens open, all at the

0:29:48.640 --> 0:29:50.760
<v Speaker 1>same time, and none of them would take up any

0:29:50.840 --> 0:29:54.520
<v Speaker 1>actual physical space. Now, when we come back, we'll talk

0:29:54.560 --> 0:29:58.160
<v Speaker 1>about the launch of the real Magic Leap one headset,

0:29:58.520 --> 0:30:01.640
<v Speaker 1>the tech that makes it work, and what has happened

0:30:01.640 --> 0:30:04.560
<v Speaker 1>to the company since that product launch. But first, let's

0:30:04.560 --> 0:30:15.240
<v Speaker 1>take another quick break. Magic Leap got its start into

0:30:15.240 --> 0:30:17.920
<v Speaker 1>two thousand eleven, it would not have a product to

0:30:18.000 --> 0:30:22.160
<v Speaker 1>launch for nearly a full decade. Before that, the company

0:30:22.200 --> 0:30:26.000
<v Speaker 1>did offer up a limited developer edition of the technology

0:30:26.080 --> 0:30:29.800
<v Speaker 1>called the Magic Leap one Creator's Edition, starting in August

0:30:29.880 --> 0:30:33.880
<v Speaker 1>two thousand eighteen. It would cost two thousand, two hundred

0:30:34.160 --> 0:30:39.120
<v Speaker 1>nine five dollars, a princely sum. Indeed, a journal called

0:30:39.280 --> 0:30:43.520
<v Speaker 1>The Information would later allege that Magic Leap was only

0:30:43.600 --> 0:30:47.160
<v Speaker 1>able to sell six thousand of the Creator Edition model

0:30:47.720 --> 0:30:51.440
<v Speaker 1>upon the first six months of its release, and it

0:30:51.560 --> 0:30:55.040
<v Speaker 1>also said that Magic Leap's goal was to sell one

0:30:55.120 --> 0:30:59.320
<v Speaker 1>hundred thousand units, so the goal was one hundred thousand.

0:30:59.600 --> 0:31:02.680
<v Speaker 1>Real was six thousand, so as you can imagine, that

0:31:02.760 --> 0:31:06.400
<v Speaker 1>represents a pretty severe shortfall. And between the launch of

0:31:06.400 --> 0:31:09.240
<v Speaker 1>the Creator addition in two thousand eighteen and the actual

0:31:09.480 --> 0:31:13.680
<v Speaker 1>Magic Leap one headset in December two thousand nineteen, the

0:31:13.720 --> 0:31:17.120
<v Speaker 1>company would see cutbacks. It would have a travel freeze

0:31:17.200 --> 0:31:19.560
<v Speaker 1>so that it wasn't gonna pay for corporate travel. There

0:31:19.560 --> 0:31:24.040
<v Speaker 1>were layoffs, There were a lot of departures. Beyond the layoffs,

0:31:24.080 --> 0:31:27.040
<v Speaker 1>the shine on the company was starting to dull a bit,

0:31:27.680 --> 0:31:30.160
<v Speaker 1>and it had been a long time since those early

0:31:30.200 --> 0:31:33.360
<v Speaker 1>demo videos and the market response to the Creator edition

0:31:33.680 --> 0:31:36.680
<v Speaker 1>was underwhelming to say the least. No doubt, some of

0:31:36.720 --> 0:31:38.760
<v Speaker 1>the investors were starting to get a bit an see.

0:31:38.960 --> 0:31:42.640
<v Speaker 1>After all, more than two billion dollars had already gone

0:31:42.720 --> 0:31:45.920
<v Speaker 1>to the company since it got started. Now it was

0:31:45.960 --> 0:31:49.400
<v Speaker 1>in December two thousand nineteen that Magic Leap introduced the

0:31:49.480 --> 0:31:53.280
<v Speaker 1>Magic Leap one system. The company had only held a

0:31:53.320 --> 0:31:57.080
<v Speaker 1>few demonstrations, mostly to select members of the press, not

0:31:57.200 --> 0:32:00.239
<v Speaker 1>a whole lot of public demos of this technology, and

0:32:00.280 --> 0:32:03.360
<v Speaker 1>the demo and concept videos had impressed a lot of people.

0:32:03.680 --> 0:32:07.200
<v Speaker 1>A few years before. One famous concept video showed a

0:32:07.200 --> 0:32:10.600
<v Speaker 1>school gym filled with students that were sitting on the bleachers.

0:32:10.600 --> 0:32:13.160
<v Speaker 1>They were looking into an otherwise empty gym, and suddenly

0:32:13.560 --> 0:32:17.520
<v Speaker 1>a whale appears to breach from the gym floor, leaping

0:32:17.600 --> 0:32:20.560
<v Speaker 1>high into the air and the kids all gasp. But

0:32:20.680 --> 0:32:22.800
<v Speaker 1>was that the sort of experience people could actually come

0:32:22.840 --> 0:32:28.120
<v Speaker 1>to expect with the Magic Leap One. Well maybe, but

0:32:28.240 --> 0:32:30.520
<v Speaker 1>first you would have to meet that sales price, which

0:32:30.560 --> 0:32:33.640
<v Speaker 1>was the same as the Creator Edition, a hefty two

0:32:33.680 --> 0:32:38.520
<v Speaker 1>thousand two dollars. That's still the price for the spatial

0:32:38.560 --> 0:32:42.520
<v Speaker 1>computer as of this recording. And that includes the headset,

0:32:42.600 --> 0:32:46.280
<v Speaker 1>which is officially known as Lightweare and the I Am

0:32:46.400 --> 0:32:49.880
<v Speaker 1>You now known as the Light Pack and that houses

0:32:49.920 --> 0:32:53.440
<v Speaker 1>the processors and battery for the Magic Leap. It's connected

0:32:53.480 --> 0:32:56.480
<v Speaker 1>to the Magic Leap headset with a wire and it

0:32:56.600 --> 0:32:59.680
<v Speaker 1>also includes a wireless controller that you can hold in

0:32:59.760 --> 0:33:02.840
<v Speaker 1>one hand, similar to the we nun chuck in a way.

0:33:03.200 --> 0:33:06.520
<v Speaker 1>The processor in the Magic Leap one is an Nvidio

0:33:06.680 --> 0:33:09.880
<v Speaker 1>Parker s o C. S o C stands for System

0:33:09.960 --> 0:33:13.800
<v Speaker 1>on a chip. It has six processor cores. There's also

0:33:13.840 --> 0:33:18.120
<v Speaker 1>an Nvidio Pascal graphics processing unit. Or GPU, and it

0:33:18.160 --> 0:33:21.200
<v Speaker 1>has eight gigabytes of ram uh. It also has a

0:33:21.200 --> 0:33:25.959
<v Speaker 1>one eight gigabyte hard drive, although only ninety five gigabytes

0:33:25.960 --> 0:33:29.240
<v Speaker 1>of actual storage space is available on it. The battery

0:33:29.320 --> 0:33:32.120
<v Speaker 1>in the light pack is said to hold enough juice

0:33:32.160 --> 0:33:35.320
<v Speaker 1>for three hours of use, or you can actually plug

0:33:35.440 --> 0:33:38.240
<v Speaker 1>into an a wall. You have an little a C

0:33:38.360 --> 0:33:40.720
<v Speaker 1>adapter that you can plug into a wall for sustained use,

0:33:40.840 --> 0:33:43.000
<v Speaker 1>though obviously if you do that you're tethered to a

0:33:43.000 --> 0:33:46.600
<v Speaker 1>power outlet. One thing Magic Leap does differently from other

0:33:46.640 --> 0:33:49.960
<v Speaker 1>devices is that the processing can all take place on

0:33:50.000 --> 0:33:53.640
<v Speaker 1>the system itself, unlike, for example, Google Glass, which you

0:33:53.640 --> 0:33:56.840
<v Speaker 1>would have to pair with a smartphone. So Google Glass

0:33:56.960 --> 0:34:00.720
<v Speaker 1>is more of a smartphone peripheral, whereas Magical Leap one

0:34:00.880 --> 0:34:03.960
<v Speaker 1>is a computer system all by itself. The light pack

0:34:04.200 --> 0:34:07.800
<v Speaker 1>can connect via USB or WiFi to a computer and

0:34:07.880 --> 0:34:11.520
<v Speaker 1>you can use that to download or launch apps. According

0:34:11.560 --> 0:34:15.400
<v Speaker 1>to Omar Khan, the product officer for a Magic Leap,

0:34:15.440 --> 0:34:18.760
<v Speaker 1>the Magical Lea one device had some minor updates compared

0:34:18.800 --> 0:34:22.480
<v Speaker 1>to the original Creator edition, but at least on casual glance,

0:34:22.560 --> 0:34:26.960
<v Speaker 1>the two seem pretty close to identical. The headset, which

0:34:27.000 --> 0:34:30.439
<v Speaker 1>looks kind of like goggles, has speakers built into them

0:34:30.600 --> 0:34:34.440
<v Speaker 1>and that can create immersive directional sounds. So if you

0:34:34.480 --> 0:34:36.760
<v Speaker 1>wore the Magic Leap and you were playing a game,

0:34:37.120 --> 0:34:39.400
<v Speaker 1>you would be able to hear virtual things moving around

0:34:39.400 --> 0:34:42.080
<v Speaker 1>your real environment. You might be able to hear something

0:34:42.080 --> 0:34:44.160
<v Speaker 1>sneaking up on you. You'd turn around, you would actually

0:34:44.200 --> 0:34:47.160
<v Speaker 1>see it there. That's pretty darn cool. It also has

0:34:47.160 --> 0:34:50.560
<v Speaker 1>a couple of infrared emitters and sensors built into the

0:34:50.600 --> 0:34:53.360
<v Speaker 1>front of the headset, and these are used to create

0:34:53.400 --> 0:34:56.759
<v Speaker 1>a digital map of your physical environment. See to make

0:34:56.800 --> 0:35:00.120
<v Speaker 1>a virtual character appear as if it is actually in

0:35:00.239 --> 0:35:03.600
<v Speaker 1>a physical space. First, the Magical Leap one has to

0:35:03.640 --> 0:35:07.360
<v Speaker 1>know what your physical space is like. So those emitters

0:35:07.560 --> 0:35:11.400
<v Speaker 1>send out pulses of infrared light, and those pulses reflect

0:35:11.560 --> 0:35:14.879
<v Speaker 1>off the various surfaces in your space, and then they

0:35:14.920 --> 0:35:17.920
<v Speaker 1>come back and get picked up by the infrared sensors

0:35:17.920 --> 0:35:19.880
<v Speaker 1>on the front of the Magic Leap one. It's a

0:35:19.920 --> 0:35:23.080
<v Speaker 1>little bit like echolocation, and it gives the Magic Leap

0:35:23.120 --> 0:35:26.480
<v Speaker 1>one processor the data it needs to understand depth in

0:35:26.520 --> 0:35:29.640
<v Speaker 1>your environment. Measuring the time it takes the infrared to

0:35:29.680 --> 0:35:32.600
<v Speaker 1>go out and come back tells the Magic Leap if

0:35:32.640 --> 0:35:35.960
<v Speaker 1>a table is closer to you than a chair, for example,

0:35:36.120 --> 0:35:38.160
<v Speaker 1>and so when the Leap starts to project a virtual

0:35:38.239 --> 0:35:42.080
<v Speaker 1>image into your view, it can incorporate the physical environment

0:35:42.160 --> 0:35:47.280
<v Speaker 1>more convincingly. The controller has a magnetic controller tracking device

0:35:47.320 --> 0:35:49.920
<v Speaker 1>in it. The controller has an emitter, the headset has

0:35:49.960 --> 0:35:52.799
<v Speaker 1>a receiver, and the controller allows for all sorts of

0:35:52.800 --> 0:35:56.239
<v Speaker 1>interactions within a virtual environment, from playing a game to

0:35:56.400 --> 0:36:00.440
<v Speaker 1>performing simple controls with a virtual video screen. The magically

0:36:00.560 --> 0:36:03.799
<v Speaker 1>one also can track hand movements, so you can do

0:36:03.920 --> 0:36:06.720
<v Speaker 1>gesture base controls as well. So it all really depends

0:36:06.760 --> 0:36:09.480
<v Speaker 1>on the application and what you want to do. The

0:36:09.560 --> 0:36:12.520
<v Speaker 1>real star of the show would be the light field.

0:36:12.640 --> 0:36:17.399
<v Speaker 1>Projectors six small lenses lit from the side angle light

0:36:17.440 --> 0:36:20.440
<v Speaker 1>to hit your eyes, and it's really no different than

0:36:20.480 --> 0:36:23.680
<v Speaker 1>you looking at something without glasses on at all. Right,

0:36:24.160 --> 0:36:27.080
<v Speaker 1>light from the environment you are in hits your eyes

0:36:27.360 --> 0:36:29.680
<v Speaker 1>and then your brain susses out what you're looking at.

0:36:30.120 --> 0:36:33.440
<v Speaker 1>With the Magic Leap one, the light isn't coming just

0:36:33.600 --> 0:36:36.880
<v Speaker 1>from the environment, it's also coming from the device. But

0:36:37.239 --> 0:36:41.480
<v Speaker 1>if it's done well, your brain doesn't necessarily register the difference,

0:36:41.800 --> 0:36:44.000
<v Speaker 1>and so to you it appears as though these virtual

0:36:44.040 --> 0:36:47.399
<v Speaker 1>elements are really in your physical space. The headset does

0:36:47.440 --> 0:36:51.560
<v Speaker 1>restrict your field of view. However, the visual field refers

0:36:51.560 --> 0:36:54.200
<v Speaker 1>to the area of space a person can see at

0:36:54.239 --> 0:36:57.760
<v Speaker 1>any given moment. We measure it by degrees from the center,

0:36:58.120 --> 0:37:01.200
<v Speaker 1>so this includes the area you focus on as well

0:37:01.239 --> 0:37:05.959
<v Speaker 1>as your peripheral vision. So a typical visual field has

0:37:06.040 --> 0:37:10.080
<v Speaker 1>a full range of one fifty five degrees across horizontally

0:37:10.440 --> 0:37:13.480
<v Speaker 1>and one thirty five degrees up and down or vertically.

0:37:13.760 --> 0:37:17.920
<v Speaker 1>The magically one, in contrast, has a horizontal field of

0:37:18.000 --> 0:37:21.759
<v Speaker 1>view of forty degrees and a vertical field of view

0:37:21.840 --> 0:37:26.160
<v Speaker 1>of thirty degrees, So clearly it's much more restricted than

0:37:26.200 --> 0:37:30.160
<v Speaker 1>the typical one by one thirty five. A lot of

0:37:30.200 --> 0:37:34.440
<v Speaker 1>that unrestricted view is peripheral, so it's stuff you're not

0:37:34.680 --> 0:37:38.279
<v Speaker 1>necessarily really focusing on, but you still can see it.

0:37:38.680 --> 0:37:41.600
<v Speaker 1>So wearing a magically one means that you see less

0:37:41.640 --> 0:37:44.560
<v Speaker 1>of your surroundings. However, you could argue it also helps

0:37:44.800 --> 0:37:48.359
<v Speaker 1>direct your focus towards the virtual elements, so perhaps it's

0:37:48.600 --> 0:37:52.520
<v Speaker 1>also boosting the effect of having those virtual elements in

0:37:52.600 --> 0:37:56.440
<v Speaker 1>your environment. Now, I've not tried these on myself, so

0:37:56.480 --> 0:37:58.880
<v Speaker 1>I can't speak as to what it's like to actually

0:37:58.920 --> 0:38:02.359
<v Speaker 1>wear them. That being said, the reports I've read make

0:38:02.400 --> 0:38:05.640
<v Speaker 1>it sound pretty darn amazing, But at that price, the

0:38:05.680 --> 0:38:08.480
<v Speaker 1>Magic Leap was not really in the ballpark for a

0:38:08.480 --> 0:38:12.440
<v Speaker 1>consumer device. Most folks don't dish out two thousand dollars

0:38:12.440 --> 0:38:15.480
<v Speaker 1>for a fully fledged PC. I mean, the gamers do,

0:38:16.000 --> 0:38:19.680
<v Speaker 1>but most of us don't. So Magic Leap was gearing

0:38:19.719 --> 0:38:24.919
<v Speaker 1>their marketing efforts afterward towards enterprises, much as Microsoft had

0:38:24.920 --> 0:38:28.960
<v Speaker 1>with the Hollow Lens device, another augmented reality headset. They

0:38:29.000 --> 0:38:30.880
<v Speaker 1>did this pretty late in the game, though, so this

0:38:30.960 --> 0:38:34.480
<v Speaker 1>is another point of criticism people have levied at Magic

0:38:34.560 --> 0:38:38.280
<v Speaker 1>Leap because so much of their marketing early on appeared

0:38:38.280 --> 0:38:40.319
<v Speaker 1>to be directed toward the average person. I mean, this

0:38:40.360 --> 0:38:43.080
<v Speaker 1>was supposed to help us in our day to day activities, right,

0:38:43.800 --> 0:38:46.960
<v Speaker 1>But now it was becoming clear that just the cost

0:38:47.000 --> 0:38:49.080
<v Speaker 1>of producing this thing meant there was no way to

0:38:49.120 --> 0:38:52.080
<v Speaker 1>make it affordable for a consumer market. You're going to

0:38:52.200 --> 0:38:55.560
<v Speaker 1>have to market it towards the enterprise. But that was

0:38:55.600 --> 0:38:58.880
<v Speaker 1>a disconnect between the earlier messaging from Magic Leap and

0:38:58.880 --> 0:39:03.040
<v Speaker 1>that report I mentioned from the information was pretty brutal.

0:39:03.239 --> 0:39:05.440
<v Speaker 1>It painted a picture of a company that had failed

0:39:05.520 --> 0:39:10.000
<v Speaker 1>to meet both external and internal expectations worse. The piece

0:39:10.040 --> 0:39:13.680
<v Speaker 1>suggested that a second generation of the technology, a Magic

0:39:13.800 --> 0:39:17.520
<v Speaker 1>Leap to perhaps one at a lower price point, was

0:39:17.560 --> 0:39:21.279
<v Speaker 1>at least two years further down the road. And then

0:39:21.480 --> 0:39:27.040
<v Speaker 1>twenty happened, and it's still happening. It's happened like crazy

0:39:27.120 --> 0:39:29.040
<v Speaker 1>to me, and I'm one of the ones who's lucky

0:39:29.120 --> 0:39:32.080
<v Speaker 1>that it only really happened a little bit. I hope

0:39:32.120 --> 0:39:35.000
<v Speaker 1>the happening to you has been as smooth as possible.

0:39:35.040 --> 0:39:40.440
<v Speaker 1>But man, we're all gonna need to do over, I think. Anyway,

0:39:40.640 --> 0:39:44.960
<v Speaker 1>Magic Leap was already on shaky ground. The lackluster response

0:39:45.000 --> 0:39:48.400
<v Speaker 1>to the Creator Edition was a bad blow. The informations

0:39:48.400 --> 0:39:52.280
<v Speaker 1>report on the company wasn't much better. So Magically collected

0:39:52.320 --> 0:39:57.520
<v Speaker 1>a veritable who's who in speculative fiction, special effects, computing

0:39:57.560 --> 0:39:59.840
<v Speaker 1>and more, all of them becoming part of the co

0:40:00.000 --> 0:40:04.839
<v Speaker 1>report officers or board of directors, really elevating the perception

0:40:04.960 --> 0:40:10.120
<v Speaker 1>of Magic Leap. But that collection of luminaries began to dwindle.

0:40:10.440 --> 0:40:13.520
<v Speaker 1>Some were leaving on their own accord, some left after

0:40:13.600 --> 0:40:17.479
<v Speaker 1>offices shut down, and fewer and fewer of those big

0:40:17.560 --> 0:40:21.480
<v Speaker 1>names were still with the company. One person who stepped

0:40:21.480 --> 0:40:24.719
<v Speaker 1>down was Abo, its himself, who relinquished his position as

0:40:24.719 --> 0:40:27.840
<v Speaker 1>head of the company in March twenty. That was around

0:40:27.840 --> 0:40:30.840
<v Speaker 1>the same time that the company announced the one thousand

0:40:30.920 --> 0:40:36.120
<v Speaker 1>employee layoffs ABO its remains connected to the board of directors. However,

0:40:36.800 --> 0:40:39.799
<v Speaker 1>so what exactly happened, Well, I think in a way

0:40:39.880 --> 0:40:42.160
<v Speaker 1>we saw a repeat of the boom and bust of

0:40:42.239 --> 0:40:45.200
<v Speaker 1>virtual reality back in the nineteen nineties. There was a

0:40:45.280 --> 0:40:49.680
<v Speaker 1>hype train that inflated interest. I don't know what the

0:40:49.760 --> 0:40:52.600
<v Speaker 1>corporate culture of Magic Leap is like. I don't know

0:40:52.719 --> 0:40:55.480
<v Speaker 1>if the company indulged in extravagance the way a lot

0:40:55.480 --> 0:40:57.960
<v Speaker 1>of startups have in the past. I haven't seen reports

0:40:57.960 --> 0:41:01.880
<v Speaker 1>of lavish parties or ridiculous expense says, but just developing

0:41:01.920 --> 0:41:05.439
<v Speaker 1>that technology and getting it into a form factor that's

0:41:05.440 --> 0:41:09.080
<v Speaker 1>small enough to fit into goggles and a puck sized

0:41:09.160 --> 0:41:14.320
<v Speaker 1>clip on device, just that is an enormous challenge. Developing

0:41:14.320 --> 0:41:17.600
<v Speaker 1>the tech had to be expensive, and getting the involvement

0:41:17.640 --> 0:41:21.960
<v Speaker 1>of various big thinkers like Neil Stevenson snow Crash himself,

0:41:22.520 --> 0:41:24.600
<v Speaker 1>that had to cost a pretty penny as well. And

0:41:24.640 --> 0:41:27.560
<v Speaker 1>then you've got a lot of money going out and

0:41:27.719 --> 0:41:30.480
<v Speaker 1>not a lot coming in. You can see that things

0:41:30.600 --> 0:41:33.640
<v Speaker 1>can't go like that forever. Now. According to the Verge,

0:41:34.000 --> 0:41:38.520
<v Speaker 1>Magic Leap is dealing with some pretty tricky issues. Enterprises

0:41:38.560 --> 0:41:43.280
<v Speaker 1>aren't exactly champing at the bit to invest inexpensive experimental hardware,

0:41:43.640 --> 0:41:47.359
<v Speaker 1>particularly hardware that is designed to run apps that can

0:41:47.440 --> 0:41:50.839
<v Speaker 1>only come from a single, unproven source. You know, just

0:41:50.960 --> 0:41:53.839
<v Speaker 1>as Apple controls what apps you can run on an

0:41:53.880 --> 0:41:56.480
<v Speaker 1>iPhone by vetting them before they can go into the

0:41:56.520 --> 0:42:00.760
<v Speaker 1>app store, Magic Leap was making itself the one source

0:42:00.840 --> 0:42:03.560
<v Speaker 1>for software to run on the hardware. Developers would have

0:42:03.600 --> 0:42:07.480
<v Speaker 1>to submit software to Magic Leap for it to become

0:42:07.520 --> 0:42:11.240
<v Speaker 1>available to run on Magic Leap headsets. But if companies

0:42:11.280 --> 0:42:14.120
<v Speaker 1>aren't confident that Magic Leap is going to stick around,

0:42:14.400 --> 0:42:16.920
<v Speaker 1>it makes no sense to sink thousands of dollars in

0:42:17.040 --> 0:42:21.720
<v Speaker 1>hardware that isn't able to run other types of applications. Really,

0:42:21.800 --> 0:42:24.040
<v Speaker 1>what this does is drive home how hard it is

0:42:24.080 --> 0:42:27.880
<v Speaker 1>to do augmented reality well or mixed reality, if you prefer.

0:42:28.640 --> 0:42:32.360
<v Speaker 1>Most companies have to make compromises. You can reduce the

0:42:32.360 --> 0:42:36.160
<v Speaker 1>cost of hardware by offloading work onto a different device

0:42:36.280 --> 0:42:39.000
<v Speaker 1>like a smartphone or a computer, But if you're using

0:42:39.000 --> 0:42:41.239
<v Speaker 1>a phone, then you're gonna have limits to what you

0:42:41.280 --> 0:42:45.120
<v Speaker 1>can accomplish just based on that phone's processor and connection speed.

0:42:45.520 --> 0:42:47.839
<v Speaker 1>If you're using a computer, you have to figure out

0:42:47.920 --> 0:42:51.400
<v Speaker 1>how are you transmitting data between the computer and your device.

0:42:51.920 --> 0:42:54.360
<v Speaker 1>It might limit the uses for your tech because you

0:42:54.400 --> 0:42:56.479
<v Speaker 1>may not be able to move that far away from

0:42:56.600 --> 0:42:59.839
<v Speaker 1>the home base computer. Magic Leap was trying to create

0:42:59.840 --> 0:43:04.000
<v Speaker 1>an advice that wouldn't depend on any other gadget, avoiding

0:43:04.239 --> 0:43:06.759
<v Speaker 1>that kind of compromise, but that also meant the cost

0:43:06.800 --> 0:43:08.400
<v Speaker 1>for the device was going to be much higher to

0:43:08.440 --> 0:43:11.319
<v Speaker 1>cover the cost of all those components. On top of that,

0:43:11.719 --> 0:43:14.719
<v Speaker 1>the company was really trying to make most of those

0:43:14.719 --> 0:43:19.320
<v Speaker 1>components itself rather than rely on existing third party hardware.

0:43:19.560 --> 0:43:21.200
<v Speaker 1>That would just add to the cost because you have

0:43:21.239 --> 0:43:24.400
<v Speaker 1>to develop all those pieces. In fact, it's quite possible

0:43:24.400 --> 0:43:27.439
<v Speaker 1>that originally they were looking to develop their own processors

0:43:27.480 --> 0:43:30.839
<v Speaker 1>before they moved to the Vidio ones. In short, there

0:43:30.880 --> 0:43:35.640
<v Speaker 1>were a lot of very lofty expectations for the technology,

0:43:35.719 --> 0:43:39.279
<v Speaker 1>and even if the technology delivers upon the experience, the

0:43:39.360 --> 0:43:42.120
<v Speaker 1>expense means that most of us don't get an opportunity

0:43:42.160 --> 0:43:45.279
<v Speaker 1>to try it out, and that's unfortunate. There are a

0:43:45.280 --> 0:43:48.160
<v Speaker 1>lot of questions out there over whether or not Magic

0:43:48.239 --> 0:43:52.600
<v Speaker 1>Leap will be able to recover from this pandemic is

0:43:52.640 --> 0:43:56.960
<v Speaker 1>an added twist to an already difficult path. I think

0:43:57.280 --> 0:44:01.200
<v Speaker 1>if Magically does survive, it's going to be a very

0:44:01.239 --> 0:44:05.080
<v Speaker 1>different entity than the mysterious one we have seen, you know,

0:44:05.160 --> 0:44:09.600
<v Speaker 1>talked about since two thousand twelve or so. I hope

0:44:09.600 --> 0:44:12.240
<v Speaker 1>it sticks around. I want to see mixed reality become

0:44:12.600 --> 0:44:17.480
<v Speaker 1>a more universal technology, but it's going to take a

0:44:17.520 --> 0:44:20.319
<v Speaker 1>lot of time and development, and that cost has to

0:44:20.360 --> 0:44:23.080
<v Speaker 1>come down, and that's going to that's a that's a

0:44:23.280 --> 0:44:25.400
<v Speaker 1>that's a big challenge. I just don't know how you

0:44:25.440 --> 0:44:27.760
<v Speaker 1>managed to do it. In the short term. It maybe

0:44:27.880 --> 0:44:33.040
<v Speaker 1>years before we see anything that is truly compelling and

0:44:33.160 --> 0:44:36.880
<v Speaker 1>practical and affordable. I hope we see it. We'll have

0:44:36.920 --> 0:44:40.560
<v Speaker 1>to wait, alright, guys. That wraps up this episode of

0:44:40.600 --> 0:44:43.040
<v Speaker 1>tech Stuff. If you have any suggestions for topics I

0:44:43.040 --> 0:44:45.840
<v Speaker 1>should cover in future episodes, reach out to me on Twitter.

0:44:45.960 --> 0:44:49.799
<v Speaker 1>The handle is tech stuff h s W and I'll

0:44:49.840 --> 0:44:58.319
<v Speaker 1>talk to you again really soon. Text Stuff is an

0:44:58.320 --> 0:45:02.000
<v Speaker 1>I Heart Radio production. For more podcasts from I Heart Radio,

0:45:02.320 --> 0:45:05.520
<v Speaker 1>visit the I Heart Radio app, Apple Podcasts, or wherever

0:45:05.600 --> 0:45:11.640
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