1 00:00:02,520 --> 00:00:11,840 Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. This is Masters in 2 00:00:11,920 --> 00:00:15,440 Speaker 1: Business with Barry Ritholts on Bloomberg Radio. 3 00:00:16,800 --> 00:00:19,639 Speaker 2: This week on the podcast, I get to sit down 4 00:00:19,760 --> 00:00:24,960 Speaker 2: with Jason Swig and William Bernstein remembering their friend Jonathan Clements. 5 00:00:25,320 --> 00:00:29,520 Speaker 2: Jonathan was a Wall Street Journal personal finance columnist and 6 00:00:29,720 --> 00:00:34,479 Speaker 2: author for almost twenty years. He's beloved by those people 7 00:00:34,520 --> 00:00:37,839 Speaker 2: in the industry. In many ways, Jonathan has done as 8 00:00:37,960 --> 00:00:42,040 Speaker 2: much as anybody to push the idea of indexing, at 9 00:00:42,120 --> 00:00:47,240 Speaker 2: least anybody since Jack Bogel. I thought this conversation, despite 10 00:00:47,280 --> 00:00:51,080 Speaker 2: the fact that we know Jonathan received a terminal diagnosis 11 00:00:51,080 --> 00:00:53,440 Speaker 2: and we already know how it ended, I thought this 12 00:00:53,520 --> 00:00:58,240 Speaker 2: conversation was interesting, uplifting, and fascinating. I think you will 13 00:00:58,280 --> 00:01:02,760 Speaker 2: also with no further ado, my remembrance of Jonathan Clements 14 00:01:03,280 --> 00:01:05,679 Speaker 2: with jason's Wig and William Bernstein. 15 00:01:06,040 --> 00:01:07,399 Speaker 3: Thanks Barry, glad to be here. 16 00:01:07,880 --> 00:01:10,760 Speaker 2: So let's start out with the beginning. I want to 17 00:01:10,760 --> 00:01:13,039 Speaker 2: talk a little bit about who Jonathan was. We'll talk 18 00:01:13,080 --> 00:01:17,279 Speaker 2: about his two most recent books, including the one coming 19 00:01:17,319 --> 00:01:20,360 Speaker 2: out in May of twenty twenty six. But how did 20 00:01:20,360 --> 00:01:23,640 Speaker 2: each of you meet Jonathan? What were your early impressions 21 00:01:23,640 --> 00:01:24,680 Speaker 2: of him like, let's start with you. 22 00:01:24,800 --> 00:01:25,600 Speaker 3: You want me to go first. 23 00:01:25,680 --> 00:01:25,920 Speaker 4: Yeah. 24 00:01:26,480 --> 00:01:30,679 Speaker 3: So Jonathan and I met the third week of March 25 00:01:30,880 --> 00:01:35,760 Speaker 3: in nineteen eighty seven when I joined Forbes Magazine and 26 00:01:35,800 --> 00:01:43,400 Speaker 3: he was already there, and we almost instantly became good friends. 27 00:01:45,040 --> 00:01:48,320 Speaker 3: I would say we probably went out to lunch at 28 00:01:48,400 --> 00:01:54,840 Speaker 3: least twice a week for the next four years, certainly 29 00:01:54,920 --> 00:01:59,480 Speaker 3: every Wednesday, fish cakes and spaghetti at the New Courtney 30 00:01:59,640 --> 00:02:03,720 Speaker 3: on Urteenth Street in Manhattan, which I think was I 31 00:02:03,720 --> 00:02:06,320 Speaker 3: want to say was four dollars in ninety five cents. 32 00:02:06,520 --> 00:02:10,400 Speaker 2: That's right. The Forbes office is right over there on 33 00:02:10,680 --> 00:02:13,839 Speaker 2: was eighteenth and fifty. All the Faberge eggs were there 34 00:02:14,000 --> 00:02:16,480 Speaker 2: the whole the whole building was kind of uniquely. 35 00:02:16,120 --> 00:02:23,600 Speaker 3: Situated Fifth Avenue and twelfth Street, very close. And Jonathan 36 00:02:23,680 --> 00:02:31,320 Speaker 3: had a he had a really unusual sparkle. He always 37 00:02:31,360 --> 00:02:34,480 Speaker 3: had a twinkle in his eye. He thought almost everything 38 00:02:34,639 --> 00:02:40,400 Speaker 3: was funny, because of course, almost everything is funny if 39 00:02:40,440 --> 00:02:44,040 Speaker 3: you think about it the right way. And you know, 40 00:02:44,120 --> 00:02:48,200 Speaker 3: he might be writing about some con artist who was 41 00:02:48,480 --> 00:02:53,440 Speaker 3: stealing people's money, or some mutual fund that was overcharging people. 42 00:02:53,919 --> 00:03:01,079 Speaker 3: But he always found the humor in the situation and 43 00:03:01,200 --> 00:03:06,080 Speaker 3: I loved that about him, and we were friends from 44 00:03:06,120 --> 00:03:07,520 Speaker 3: that moment on ever since. 45 00:03:08,000 --> 00:03:09,359 Speaker 2: Bill, How'd you meet Jonathan? 46 00:03:09,760 --> 00:03:12,560 Speaker 4: I met him a little later. It wasn't until about 47 00:03:12,600 --> 00:03:16,560 Speaker 4: the mid nineties when I was still practicing medicine and 48 00:03:16,600 --> 00:03:18,600 Speaker 4: I was finding my feet in finance and I was 49 00:03:18,600 --> 00:03:22,440 Speaker 4: starting to write. And I did what edny aspiring financial 50 00:03:22,680 --> 00:03:27,440 Speaker 4: writer does, which is you start chatting up financial journalists, 51 00:03:27,480 --> 00:03:31,519 Speaker 4: and he responded and he started quoting me on the journal. 52 00:03:31,520 --> 00:03:34,679 Speaker 4: And for many years I was just a source until 53 00:03:34,840 --> 00:03:39,120 Speaker 4: you know, maybe the late the early twenty tens, the 54 00:03:39,160 --> 00:03:44,040 Speaker 4: late aughts, and then we became friends personal friends after that. 55 00:03:44,160 --> 00:03:47,840 Speaker 4: And you know, he did think that everything was funny, 56 00:03:48,120 --> 00:03:52,000 Speaker 4: and he just had such a pleasing personality. He had 57 00:03:52,000 --> 00:03:54,760 Speaker 4: a high hedonic set point. He was always in a 58 00:03:54,800 --> 00:03:57,760 Speaker 4: good mood, and he always thought that everything was funny, 59 00:03:57,760 --> 00:04:03,640 Speaker 4: which is a fabulous combedy. And the other personal characteristic 60 00:04:03,680 --> 00:04:06,320 Speaker 4: that he had which just powered his career, I think, 61 00:04:06,400 --> 00:04:08,800 Speaker 4: was that he was willing to talk about the hard 62 00:04:08,880 --> 00:04:13,840 Speaker 4: things in his life, his struggles with money, and he 63 00:04:13,880 --> 00:04:15,600 Speaker 4: was willing to talk about his divorces, and of course, 64 00:04:15,640 --> 00:04:19,520 Speaker 4: in the end, his impending demise. And so it was 65 00:04:19,839 --> 00:04:25,200 Speaker 4: those three things together. I think that really made him 66 00:04:25,240 --> 00:04:28,039 Speaker 4: such a unique financial journalist and human being. 67 00:04:28,760 --> 00:04:32,320 Speaker 2: So when I was doing preparation for this, I learned 68 00:04:32,360 --> 00:04:34,919 Speaker 2: a lot of things I was wholly unaware of, including 69 00:04:34,960 --> 00:04:38,760 Speaker 2: a quote from you, Bill, which was, you owe your 70 00:04:38,920 --> 00:04:43,679 Speaker 2: entire career investments to Jonathan's work. You have to explain 71 00:04:43,720 --> 00:04:47,839 Speaker 2: how a neurologist in North Bend's, Oregon ended up having 72 00:04:47,839 --> 00:04:52,600 Speaker 2: a career change by a personal finance journalist. 73 00:04:53,160 --> 00:04:55,080 Speaker 4: Well, I happened to live in a country that doesn't 74 00:04:55,120 --> 00:04:59,080 Speaker 4: have a functioning social safety net, and so I realized 75 00:04:59,120 --> 00:05:02,520 Speaker 4: I was going to have to vest on my own 76 00:05:02,560 --> 00:05:06,400 Speaker 4: if I wanted to survive my retirement financially. And so 77 00:05:06,480 --> 00:05:08,919 Speaker 4: I approached it the way I thought anybody would scientific 78 00:05:09,240 --> 00:05:12,800 Speaker 4: training would do, which is I read the peer review literature, 79 00:05:12,839 --> 00:05:17,560 Speaker 4: the basic textbooks, and I collected data and I built models. 80 00:05:17,600 --> 00:05:18,960 Speaker 4: And when I was done with all that, I had 81 00:05:19,000 --> 00:05:22,120 Speaker 4: actually had something that was useful to small investors and 82 00:05:22,160 --> 00:05:26,920 Speaker 4: in a couple of instances even too professional investors. And 83 00:05:27,000 --> 00:05:29,880 Speaker 4: so I started writing about it. The Internet came to 84 00:05:29,920 --> 00:05:32,440 Speaker 4: my community about that time. I put the stuff on 85 00:05:32,520 --> 00:05:37,800 Speaker 4: the web, my material on the web, and Jonathan picked 86 00:05:37,800 --> 00:05:41,240 Speaker 4: it up, and so he started quoting me in the 87 00:05:41,360 --> 00:05:44,400 Speaker 4: in the in the Wall Street Journal. And then that 88 00:05:44,520 --> 00:05:46,800 Speaker 4: was that opened the door to getting my books published 89 00:05:48,240 --> 00:05:52,400 Speaker 4: and also to you know, a financial advisory business as well. 90 00:05:52,440 --> 00:05:54,440 Speaker 4: And so it's like a lot of a lot of 91 00:05:54,440 --> 00:05:56,760 Speaker 4: things in a complex life. It was just serendipity, one 92 00:05:56,760 --> 00:05:57,680 Speaker 4: thing leading to another. 93 00:05:58,560 --> 00:06:03,720 Speaker 2: Huh, really really interesting, Jason, You're you're with Jonathan at 94 00:06:03,760 --> 00:06:06,679 Speaker 2: Forbes and then you're together at the Wall Street Journal. 95 00:06:07,240 --> 00:06:11,559 Speaker 2: But I'm struck by nineteen eighty seven, starting not only 96 00:06:12,040 --> 00:06:16,760 Speaker 2: the year of the Great Crash, but long before indexing 97 00:06:17,080 --> 00:06:21,640 Speaker 2: was the dominant intellectual framework, certainly in terms of money 98 00:06:21,640 --> 00:06:26,719 Speaker 2: flows into mutual funds and ETFs. What was it about 99 00:06:27,080 --> 00:06:33,080 Speaker 2: Jonathan's writing that seemed to reshape a lot of the 100 00:06:33,200 --> 00:06:35,160 Speaker 2: conversation about investment. 101 00:06:35,960 --> 00:06:40,719 Speaker 3: Well, I would say, I don't think this is an exaggeration. 102 00:06:40,880 --> 00:06:46,200 Speaker 3: I would say more than any other individual except Jack Bogel, 103 00:06:46,920 --> 00:06:53,040 Speaker 3: Jonathan put index funds on front and center for American investors. 104 00:06:53,640 --> 00:07:00,159 Speaker 3: And you know, he realized very early on, I'm that 105 00:07:01,520 --> 00:07:06,800 Speaker 3: active management in the aggregate was not earning its keep. 106 00:07:07,000 --> 00:07:13,320 Speaker 3: It was charging more than it could possibly deliver for clients. 107 00:07:14,360 --> 00:07:19,640 Speaker 3: And Jonathan realized there's an alternative and I'm going to 108 00:07:20,400 --> 00:07:24,520 Speaker 3: keep telling people that's what they should do. And he 109 00:07:24,560 --> 00:07:28,520 Speaker 3: wrote he must have written two or three hundred columns 110 00:07:28,880 --> 00:07:32,760 Speaker 3: telling people that they should buy Index ones and a 111 00:07:32,840 --> 00:07:38,920 Speaker 3: lot of his readers, particularly professional readers, hated that because 112 00:07:38,960 --> 00:07:43,400 Speaker 3: he was essentially saying, don't hire them, you know, hire 113 00:07:43,480 --> 00:07:48,200 Speaker 3: Vanguard or State Street or another Index. Lack rod. 114 00:07:48,680 --> 00:07:51,560 Speaker 2: Think about the Big three, the three biggest mutual fund 115 00:07:51,560 --> 00:07:56,080 Speaker 2: of ETF companies today really derive the lion's share of 116 00:07:56,200 --> 00:08:01,120 Speaker 2: their assets, certainly half at black Rock, probably over half 117 00:08:01,160 --> 00:08:03,560 Speaker 2: at Vanguard from Index. 118 00:08:04,480 --> 00:08:08,360 Speaker 3: And you know, you can eat the math is not 119 00:08:08,480 --> 00:08:13,280 Speaker 3: hard to do. You know, investors have saved hundreds of 120 00:08:13,320 --> 00:08:18,800 Speaker 3: billions of dollars in superfluous management fees by moving from 121 00:08:19,320 --> 00:08:23,800 Speaker 3: active to passive investing. And Jonathan deserves a lot of 122 00:08:23,840 --> 00:08:28,520 Speaker 3: credit for that because I can attest coming sort of 123 00:08:28,560 --> 00:08:30,760 Speaker 3: coming to it. I don't know what would I say 124 00:08:30,800 --> 00:08:38,560 Speaker 3: two or three years behind him, the amount of hate 125 00:08:38,559 --> 00:08:44,040 Speaker 3: mail I used to get and hate phone calls. You know, 126 00:08:44,120 --> 00:08:49,160 Speaker 3: it's not easy to tell people that they should not 127 00:08:49,400 --> 00:08:51,600 Speaker 3: have a right to make as good a living as 128 00:08:51,600 --> 00:08:55,000 Speaker 3: they have been. They don't like hearing that. But if 129 00:08:55,000 --> 00:08:59,480 Speaker 3: it's in the best interest of the larger part of 130 00:08:59,520 --> 00:09:02,000 Speaker 3: your audience, and that's the message you have to deliver. 131 00:09:02,120 --> 00:09:06,240 Speaker 3: And that's the choice Jonathan made really before any other 132 00:09:07,640 --> 00:09:10,680 Speaker 3: investing or personal finance journalist in the country. And once 133 00:09:10,720 --> 00:09:13,080 Speaker 3: he made that choice, he would not be moved. 134 00:09:14,640 --> 00:09:18,240 Speaker 4: Go ahead, Bill, Yeah, I mean fortune favors the prepared, 135 00:09:18,320 --> 00:09:21,400 Speaker 4: and I think what prepared Jonathan for that was from 136 00:09:21,400 --> 00:09:24,400 Speaker 4: about what nineteen ninety to what nineteen ninety four he 137 00:09:24,640 --> 00:09:28,719 Speaker 4: covered mutual fund managers, and boy, that's an awful sandbox 138 00:09:28,880 --> 00:09:30,440 Speaker 4: to have to play. And because how do you get 139 00:09:30,440 --> 00:09:33,080 Speaker 4: into that sandbox, Well, you take a lot of risk 140 00:09:33,120 --> 00:09:38,320 Speaker 4: and you get lucky, and going forward the track record 141 00:09:38,440 --> 00:09:41,120 Speaker 4: is not so good. And he saw that often enough 142 00:09:41,760 --> 00:09:44,080 Speaker 4: that I think it drove him to the conclusion that 143 00:09:44,160 --> 00:09:45,960 Speaker 4: Jason was just talking about. 144 00:09:46,840 --> 00:09:50,000 Speaker 2: I think it was Professor French at Dartmouth of FAMA 145 00:09:50,080 --> 00:09:53,280 Speaker 2: French fame said it takes about twenty years to figure 146 00:09:53,320 --> 00:09:56,600 Speaker 2: out if a fund manager is skillful or lucky. At 147 00:09:56,760 --> 00:10:00,559 Speaker 2: least two or three years of returns certainly only doesn't 148 00:10:00,600 --> 00:10:01,320 Speaker 2: tell us anything. 149 00:10:01,480 --> 00:10:04,240 Speaker 4: Yes, he has one example that just stays in my memory, 150 00:10:04,280 --> 00:10:07,280 Speaker 4: which is that if you have a hedge fund manager 151 00:10:07,559 --> 00:10:11,840 Speaker 4: who can beat the market by five percent per year, 152 00:10:11,880 --> 00:10:14,360 Speaker 4: and the extendard deviation of stocks is twenty percent per yeer. 153 00:10:14,400 --> 00:10:17,360 Speaker 4: If you grind through statistics on that, it takes sixty 154 00:10:17,400 --> 00:10:19,760 Speaker 4: four years to get the statistical significance. 155 00:10:20,480 --> 00:10:24,600 Speaker 2: Wow, that's quite amazing. He called the at his own 156 00:10:24,640 --> 00:10:29,439 Speaker 2: advocacy for index funds an obsession that some readers found irritating. 157 00:10:29,920 --> 00:10:33,200 Speaker 2: And when I read that line, I thought of your quote, 158 00:10:33,600 --> 00:10:35,880 Speaker 2: which is your job is to write the same column 159 00:10:35,920 --> 00:10:38,240 Speaker 2: week after week after week, but in a way that 160 00:10:38,360 --> 00:10:43,440 Speaker 2: neither your readers or your editors figure out. So how 161 00:10:43,440 --> 00:10:48,160 Speaker 2: do you continually write about indexing if your readers are 162 00:10:48,160 --> 00:10:49,239 Speaker 2: finding it irritating? 163 00:10:49,760 --> 00:10:54,720 Speaker 3: Well, I think Jonathan arrived at the same place I did. 164 00:10:54,840 --> 00:10:58,160 Speaker 3: And of course, even though he was slightly younger than me, 165 00:10:58,960 --> 00:11:01,480 Speaker 3: he was a couple of years ahead of me because 166 00:11:01,520 --> 00:11:06,240 Speaker 3: he just started on this topic earlier than I did. 167 00:11:06,800 --> 00:11:09,280 Speaker 3: But we both ended up in the same place, which 168 00:11:09,320 --> 00:11:16,839 Speaker 3: is you you keep your message consistent, but you frame it, 169 00:11:17,880 --> 00:11:23,760 Speaker 3: you tell it, you ornament it in different ways every 170 00:11:23,760 --> 00:11:32,600 Speaker 3: single time. And Jonathan was an unparalleled master at writing 171 00:11:33,040 --> 00:11:39,160 Speaker 3: what some people you know, disparagingly call listicles. He would, 172 00:11:39,800 --> 00:11:43,960 Speaker 3: you know, come up with twenty five funny things that 173 00:11:44,840 --> 00:11:49,600 Speaker 3: active managers say to justify their underperformance. And you know, 174 00:11:49,800 --> 00:11:53,400 Speaker 3: he would run through all these bullet points, each one 175 00:11:53,440 --> 00:11:56,240 Speaker 3: of which would be very funny, and then at the 176 00:11:56,360 --> 00:11:59,120 Speaker 3: end he would say, and that's why I think you 177 00:11:59,120 --> 00:12:01,439 Speaker 3: should put all your money in next ONNDS. 178 00:12:01,720 --> 00:12:04,000 Speaker 2: I wonder how many of those lines came from angry 179 00:12:04,040 --> 00:12:06,040 Speaker 2: emails from fund manager. 180 00:12:06,160 --> 00:12:08,040 Speaker 3: Probably a lot of them. 181 00:12:08,720 --> 00:12:13,000 Speaker 2: So so one of his core principles is that successful 182 00:12:13,160 --> 00:12:19,920 Speaker 2: investing should be comprehensively, almost aggressively boring, which is kind 183 00:12:19,960 --> 00:12:28,120 Speaker 2: of ironic. Both asset management and financial journalism are unusually noisy, 184 00:12:28,960 --> 00:12:33,000 Speaker 2: fomo based industries. So how do you make a message 185 00:12:33,080 --> 00:12:38,720 Speaker 2: stick as an island of rationality in a sea of 186 00:12:38,920 --> 00:12:43,760 Speaker 2: noise and emotional driven stimulus. 187 00:12:45,679 --> 00:12:53,800 Speaker 4: Silence. That's that's that's a tough one. You've become what 188 00:12:53,960 --> 00:12:56,280 Speaker 4: Jason has become a master of, which is saying the 189 00:12:56,360 --> 00:12:59,320 Speaker 4: same thing and in so many different ways that your 190 00:12:59,440 --> 00:13:01,719 Speaker 4: editors and your readers don't notice that you're saying the 191 00:13:01,760 --> 00:13:03,439 Speaker 4: same thing over and over again. 192 00:13:04,679 --> 00:13:08,240 Speaker 3: No doubt about and very sorry if I can jump in. 193 00:13:09,080 --> 00:13:13,800 Speaker 3: You know, I think one thing that is underappreciated about 194 00:13:13,880 --> 00:13:19,360 Speaker 3: somebody like Jonathan is the amount of integrity and courage 195 00:13:20,080 --> 00:13:25,240 Speaker 3: it takes to stick to a simple message. You know, 196 00:13:26,120 --> 00:13:30,400 Speaker 3: the job of the job of an investigative journalist is 197 00:13:30,440 --> 00:13:32,600 Speaker 3: to get people who don't want to talk to you 198 00:13:33,360 --> 00:13:35,480 Speaker 3: to tell you things they don't want you to know. 199 00:13:36,360 --> 00:13:41,240 Speaker 3: The job of a mainstream journalist is to tell your 200 00:13:41,280 --> 00:13:45,120 Speaker 3: readers things that they need to know, whether they want 201 00:13:45,160 --> 00:13:49,640 Speaker 3: to hear them or not. And that's what Jonathan was 202 00:13:49,800 --> 00:13:50,480 Speaker 3: brilliant at. 203 00:13:51,280 --> 00:13:55,199 Speaker 4: Yeah, and it's again, the word integrity comes up so 204 00:13:55,280 --> 00:13:57,959 Speaker 4: many different times when you're talking about Jonathan because here 205 00:13:58,000 --> 00:14:02,040 Speaker 4: he is working in a sandbo you know, active fund managers, 206 00:14:02,720 --> 00:14:05,560 Speaker 4: that's how he pays, he's paying his mortgage, and he, 207 00:14:05,920 --> 00:14:07,920 Speaker 4: you know, wakes up one morning and he says, this 208 00:14:08,040 --> 00:14:11,520 Speaker 4: is intellectually dishonest. I've got to find something else. I've 209 00:14:11,559 --> 00:14:15,079 Speaker 4: got to find some other message. And very few journalists, 210 00:14:15,160 --> 00:14:17,439 Speaker 4: i think, make that choice. They just keep on plugging 211 00:14:17,480 --> 00:14:19,240 Speaker 4: away and don't question what they're doing. 212 00:14:20,160 --> 00:14:24,720 Speaker 2: Really interesting, and you know, we're talking about investing in money, 213 00:14:25,280 --> 00:14:29,840 Speaker 2: but Clements emphasized this wasn't about getting rich, it was 214 00:14:29,880 --> 00:14:34,400 Speaker 2: about building a good life. So when do you think 215 00:14:35,000 --> 00:14:39,920 Speaker 2: his thinking shifted from simple building a portfolio to something 216 00:14:40,400 --> 00:14:42,440 Speaker 2: a little more philosophical. 217 00:14:43,480 --> 00:14:46,800 Speaker 4: I think that that happened in the early two thousands, 218 00:14:46,880 --> 00:14:50,560 Speaker 4: when I think all three of us started to come across, 219 00:14:50,560 --> 00:14:52,560 Speaker 4: and maybe all four of us started to come across 220 00:14:52,800 --> 00:14:59,080 Speaker 4: the well being research that academic neuropsychologists were doing. What 221 00:14:59,240 --> 00:15:04,160 Speaker 4: makes people have money is a very small part of that. 222 00:15:04,240 --> 00:15:08,520 Speaker 4: And that's what Jonathan you made into. I think his 223 00:15:08,720 --> 00:15:12,160 Speaker 4: mission and financial journalism was it was exploring the connection 224 00:15:12,280 --> 00:15:15,960 Speaker 4: between money, money and happiness, and that's not something of 225 00:15:16,080 --> 00:15:19,440 Speaker 4: very many financial journalists venture into. 226 00:15:20,680 --> 00:15:24,640 Speaker 2: I know, there is more money when you're broke is 227 00:15:24,680 --> 00:15:28,800 Speaker 2: better than less money, but it plateaus holding steady for 228 00:15:28,960 --> 00:15:35,080 Speaker 2: things like divorce and illness. It plateaus surprisingly rapidly. So 229 00:15:37,640 --> 00:15:41,760 Speaker 2: let's channel Jonathan for a moment. What is the purpose 230 00:15:41,800 --> 00:15:44,520 Speaker 2: of money and how does it help one live a 231 00:15:44,880 --> 00:15:46,080 Speaker 2: rich fulfilling life. 232 00:15:47,360 --> 00:15:54,120 Speaker 3: Well, so Jonathan really explored that research into hedonic psychology, 233 00:15:54,200 --> 00:16:01,480 Speaker 3: particularly the implications of does money by happyiness? How can 234 00:16:01,560 --> 00:16:07,600 Speaker 3: you use money to achieve happiness? And there's an enormous, 235 00:16:07,720 --> 00:16:12,000 Speaker 3: voluminous amount of research on this in very very obscure 236 00:16:12,200 --> 00:16:17,360 Speaker 3: academic journals, and when Jonathan started working on this, very 237 00:16:17,400 --> 00:16:22,600 Speaker 3: few non academics were even aware that this research existed. 238 00:16:23,600 --> 00:16:30,360 Speaker 3: But I would say there's a handful of takeaways from 239 00:16:30,720 --> 00:16:36,520 Speaker 3: that work that research. One is that possessions don't generally 240 00:16:36,600 --> 00:16:41,400 Speaker 3: make people happy. Now there's exceptions to that, but as 241 00:16:41,440 --> 00:16:49,680 Speaker 3: a general rule, the bigger house, the fancier car, the 242 00:16:49,720 --> 00:16:57,320 Speaker 3: painting on the wall, the bigger couch generally don't move 243 00:16:57,440 --> 00:17:00,920 Speaker 3: people's happiness as much as they expect. And that's really 244 00:17:00,960 --> 00:17:05,600 Speaker 3: the key is the difference. It's the gap between what 245 00:17:05,640 --> 00:17:08,920 Speaker 3: you spend and what and the happiness you expect to 246 00:17:08,960 --> 00:17:14,639 Speaker 3: get from the spending that causes the disappointment that people feel. 247 00:17:15,160 --> 00:17:20,040 Speaker 3: And you know, I think everyone listening has had a 248 00:17:20,040 --> 00:17:24,760 Speaker 3: similar experience. You know, you've been in a starter house. 249 00:17:25,359 --> 00:17:29,080 Speaker 3: You see a new house you love, you talk about 250 00:17:29,119 --> 00:17:31,480 Speaker 3: it with your significant other, you agree we're going to 251 00:17:31,480 --> 00:17:34,720 Speaker 3: take the plunge. You buy the house and you move 252 00:17:34,760 --> 00:17:37,840 Speaker 3: in and you're just thrilled. And then you know a 253 00:17:37,920 --> 00:17:40,680 Speaker 3: year later you look around and the paint is chipping, 254 00:17:40,760 --> 00:17:44,639 Speaker 3: and you know, there's like rats in the attic, and 255 00:17:46,080 --> 00:17:47,800 Speaker 3: it's more money, more problems. 256 00:17:47,920 --> 00:17:48,120 Speaker 4: Right. 257 00:17:49,400 --> 00:17:58,840 Speaker 3: And the next level beyond that observation that possessions are 258 00:17:58,880 --> 00:18:04,760 Speaker 3: not the key, is that you want to use your 259 00:18:04,800 --> 00:18:11,840 Speaker 3: money to create experiences with people you love, shared experiences. 260 00:18:11,880 --> 00:18:16,080 Speaker 3: You want to use money to create memories, and so 261 00:18:16,160 --> 00:18:19,439 Speaker 3: you spend your money on things you can do with 262 00:18:19,560 --> 00:18:26,359 Speaker 3: friends and family, joint vacations, commemorative events, family reunions, things 263 00:18:26,440 --> 00:18:30,120 Speaker 3: like that. And then it's the final level that Jonathan 264 00:18:30,160 --> 00:18:34,439 Speaker 3: explored more and more in the later years of his life, 265 00:18:34,520 --> 00:18:38,359 Speaker 3: and especially after he got his terminal diagnosis, which is 266 00:18:38,440 --> 00:18:44,159 Speaker 3: using money to create, meaning finding something bigger than yourself 267 00:18:45,400 --> 00:18:50,919 Speaker 3: that you can support or promote or strengthen with your money, 268 00:18:51,320 --> 00:18:56,639 Speaker 3: giving to a cause you care about, putting something front 269 00:18:56,640 --> 00:19:05,960 Speaker 3: and center in your life. You know, supporting a nonprofit, volunteering, 270 00:19:06,800 --> 00:19:12,560 Speaker 3: all of those activities can really move the needle much 271 00:19:12,640 --> 00:19:16,200 Speaker 3: more than you would get if you bought a new 272 00:19:16,280 --> 00:19:20,560 Speaker 3: table or some other possession you've had your eye on. 273 00:19:21,400 --> 00:19:25,040 Speaker 4: Yeah, and the thing about Jonathan was he he lived 274 00:19:25,320 --> 00:19:30,280 Speaker 4: that ethic every day of his life. And you know, 275 00:19:30,320 --> 00:19:32,320 Speaker 4: he didn't make a lot of money as a financial journalist. 276 00:19:32,359 --> 00:19:33,760 Speaker 4: I think he worked for a couple of years at 277 00:19:33,800 --> 00:19:36,520 Speaker 4: citycarp and made a pretty decent salary, but you know, 278 00:19:36,560 --> 00:19:41,000 Speaker 4: his lifetime earnings were not that high, and yet he 279 00:19:41,160 --> 00:19:46,160 Speaker 4: amassed a significant amount of assets by hammering away at 280 00:19:46,320 --> 00:19:52,560 Speaker 4: being frugal and amassing enough financial capital so that so 281 00:19:52,640 --> 00:19:55,639 Speaker 4: that he didn't have to depend upon his human capitals. 282 00:19:55,880 --> 00:19:58,560 Speaker 4: As he put it, I never saw him so happy 283 00:19:58,640 --> 00:20:00,920 Speaker 4: as when he shows up at our place in Portland 284 00:20:01,000 --> 00:20:04,280 Speaker 4: having spent two dollars to take the Max train in 285 00:20:04,359 --> 00:20:08,240 Speaker 4: from the airport, you know. And then the other thing 286 00:20:08,240 --> 00:20:11,840 Speaker 4: that so Jason just just explained very nicely the three 287 00:20:11,920 --> 00:20:13,800 Speaker 4: levels that he climbed, and I think there was yet 288 00:20:13,800 --> 00:20:16,560 Speaker 4: another level on top of that, which is to have 289 00:20:16,800 --> 00:20:21,160 Speaker 4: enough assets to so that you don't have to worry 290 00:20:21,200 --> 00:20:23,119 Speaker 4: about assets, in other words, to happen now. It's the 291 00:20:23,119 --> 00:20:25,199 Speaker 4: only purpose of money, I think for Jonathan was not 292 00:20:25,240 --> 00:20:26,440 Speaker 4: having to worry about. 293 00:20:26,200 --> 00:20:29,280 Speaker 2: Money, right right, you know, he said something and I 294 00:20:29,400 --> 00:20:31,680 Speaker 2: may even be lifting this from the headline of one 295 00:20:31,720 --> 00:20:37,320 Speaker 2: of his early diagnosis articles, which was dying as easy, 296 00:20:37,400 --> 00:20:40,320 Speaker 2: but a state planning and taking care of your loved 297 00:20:40,320 --> 00:20:43,919 Speaker 2: ones after you're gone is hard. And that struck me 298 00:20:44,480 --> 00:20:48,879 Speaker 2: just as such a quirky, matter of fact observation about 299 00:20:48,880 --> 00:20:52,280 Speaker 2: something we all are going to face. That well, eventually, 300 00:20:52,760 --> 00:20:56,560 Speaker 2: he just had to face a little earlier, and with 301 00:20:56,640 --> 00:20:58,880 Speaker 2: the sense of humor dying, you know, the old joke 302 00:20:58,880 --> 00:21:02,040 Speaker 2: about dying is easy. Coin is hard. No. No, estate 303 00:21:02,160 --> 00:21:05,080 Speaker 2: planning and taking care of your loved ones, that's what's hard. 304 00:21:05,440 --> 00:21:05,640 Speaker 3: Yeah. 305 00:21:05,680 --> 00:21:08,680 Speaker 4: I mean, if there's one thing that Jonathan didn't believe, 306 00:21:08,720 --> 00:21:12,320 Speaker 4: it's that he who dies with the most toy wins, right. Yeah. 307 00:21:12,440 --> 00:21:15,920 Speaker 2: Coming up, we continue our conversation with William Bernstein and 308 00:21:16,040 --> 00:21:22,119 Speaker 2: jason's Wig Remembering Jonathan Clements, discussing his most recent book, 309 00:21:22,760 --> 00:21:26,399 Speaker 2: The Best of Jonathan Clements. I'm Barry Richolts. You're listening 310 00:21:26,480 --> 00:21:42,359 Speaker 2: to Masters in Business on Bloomberg Radio. I'm Barry Ridults. 311 00:21:42,560 --> 00:21:46,359 Speaker 2: You're listening to Masters in Business on Bloomberg Radio in 312 00:21:46,400 --> 00:21:50,159 Speaker 2: an extra special edition of the show. This week is 313 00:21:50,200 --> 00:21:54,440 Speaker 2: all about remembering Jonathan Clements, the Wall Street Journal personal 314 00:21:54,840 --> 00:21:59,080 Speaker 2: finance columnist and author. And my special guests are William 315 00:21:59,119 --> 00:22:03,560 Speaker 2: Bernstein and jason's Wig, who know and have worked with 316 00:22:03,680 --> 00:22:07,480 Speaker 2: Jonathan for many decades. So let me pull on one 317 00:22:07,560 --> 00:22:12,159 Speaker 2: little thread, which is the idea of delayed gratification. And 318 00:22:12,200 --> 00:22:13,800 Speaker 2: I already know what your answer is going to be, 319 00:22:13,880 --> 00:22:17,800 Speaker 2: but I have to pose the question. So here's somebody 320 00:22:17,840 --> 00:22:22,760 Speaker 2: who's diligent about saving, diligent about postponing that sort of gratification, 321 00:22:23,359 --> 00:22:28,119 Speaker 2: and then, unfortunately doesn't get the full fruits to enjoy it. 322 00:22:29,840 --> 00:22:32,640 Speaker 2: Give us, give us your explanation as to how and 323 00:22:32,680 --> 00:22:35,000 Speaker 2: why he was perfectly fine with that. 324 00:22:37,960 --> 00:22:42,280 Speaker 3: Well, So I talked a lot with Jonathan the last 325 00:22:42,320 --> 00:22:45,919 Speaker 3: year of his life. I'm you know, I think he 326 00:22:46,200 --> 00:22:49,440 Speaker 3: called me maybe two or three weeks after he got 327 00:22:50,320 --> 00:22:55,919 Speaker 3: word of his terminal diagnosis. And the thing that struck me, Barry, 328 00:22:56,200 --> 00:23:02,760 Speaker 3: was that, you know, having been his friend for decades, 329 00:23:04,320 --> 00:23:08,640 Speaker 3: I could instantly tell that none of this was an act. 330 00:23:08,760 --> 00:23:14,240 Speaker 3: You know, most of us if we got a terminal diagnosis, 331 00:23:14,680 --> 00:23:18,960 Speaker 3: particularly one like Jonathan's where he was given five to 332 00:23:19,560 --> 00:23:22,520 Speaker 3: originally five to twelve months, I think is what they said, 333 00:23:22,560 --> 00:23:28,040 Speaker 3: right Bill, we would put on a brave face, we 334 00:23:28,119 --> 00:23:31,439 Speaker 3: would like be faking it for our friends and family. 335 00:23:33,320 --> 00:23:39,200 Speaker 3: But Jonathan was from the very beginning, he was totally 336 00:23:39,440 --> 00:23:43,840 Speaker 3: at peace with it. And I can't tell you that 337 00:23:43,960 --> 00:23:49,159 Speaker 3: I can totally explain that. I think he meant what 338 00:23:49,240 --> 00:23:53,000 Speaker 3: he said, which is he felt he had lived the 339 00:23:53,040 --> 00:23:58,760 Speaker 3: best life he could have, and he had done everything 340 00:23:58,920 --> 00:24:02,560 Speaker 3: he wanted, He accomplished most of what he wanted to achieve, 341 00:24:04,880 --> 00:24:12,720 Speaker 3: and he was somehow he was okay with the news 342 00:24:12,800 --> 00:24:15,520 Speaker 3: that would just absolutely devastate most people. 343 00:24:16,080 --> 00:24:19,320 Speaker 4: Yeah, I mean. Neuropsychologists use a personality scale as a 344 00:24:19,320 --> 00:24:22,359 Speaker 4: five item scale, and one of the items is something 345 00:24:22,359 --> 00:24:26,240 Speaker 4: called neuroticism, which is basically how much you focus on 346 00:24:26,359 --> 00:24:28,719 Speaker 4: the problems in your life. And he had a very 347 00:24:28,800 --> 00:24:30,640 Speaker 4: high Haydonic set point. He was always in a good 348 00:24:30,680 --> 00:24:33,560 Speaker 4: mood most of the time, and so his neuroticism score, 349 00:24:33,560 --> 00:24:35,479 Speaker 4: as far as I could tell, was zero, and he 350 00:24:35,520 --> 00:24:38,159 Speaker 4: was in a good nude most of the time. So 351 00:24:38,320 --> 00:24:43,120 Speaker 4: he dealt with his own mortality as as well as 352 00:24:43,119 --> 00:24:46,159 Speaker 4: he could. A sense of humor. My gosh, you know, 353 00:24:46,400 --> 00:24:50,760 Speaker 4: he joked to everybody what a great marketing strategy terminal 354 00:24:50,760 --> 00:24:53,240 Speaker 4: diagnosis was. If you're trying to flog a book. 355 00:24:54,280 --> 00:24:57,240 Speaker 2: Don't recommend it. You only get to use it once. 356 00:24:57,480 --> 00:25:01,440 Speaker 2: But that is only someone with the sense humor can 357 00:25:01,520 --> 00:25:05,040 Speaker 2: say that. So let's talk about the book the best 358 00:25:05,080 --> 00:25:08,480 Speaker 2: of How did this book come together? Whose idea was it? 359 00:25:09,040 --> 00:25:11,919 Speaker 2: What was it like working on a project with Jonathan 360 00:25:13,119 --> 00:25:16,880 Speaker 2: under his awareness of his terminal diagnosis. 361 00:25:17,400 --> 00:25:19,840 Speaker 4: Who's who'se I well, I think I was going to 362 00:25:19,880 --> 00:25:21,480 Speaker 4: look at you and say, whose idea was it? I 363 00:25:21,720 --> 00:25:25,440 Speaker 4: think it was. I think I think it was Jonathan's idea. Actually, yeah, 364 00:25:25,600 --> 00:25:28,639 Speaker 4: he just decided he wanted to put together a compilation 365 00:25:29,119 --> 00:25:33,080 Speaker 4: and I think his his main goal was to raise 366 00:25:33,760 --> 00:25:37,439 Speaker 4: funds for a charitable purpose, which it took us a 367 00:25:37,480 --> 00:25:43,199 Speaker 4: while to evolve. Uh and and and that was that 368 00:25:43,359 --> 00:25:44,000 Speaker 4: was the project. 369 00:25:44,040 --> 00:25:46,879 Speaker 2: And so let me just interrupt you. The Jonathan Clements 370 00:25:46,960 --> 00:25:52,000 Speaker 2: getting going on savings initiative funding roth Ira contributions for 371 00:25:52,160 --> 00:25:56,879 Speaker 2: young adults from low income households. That sounds less like 372 00:25:56,960 --> 00:25:59,800 Speaker 2: a book torn more like a policy intervention. 373 00:26:00,560 --> 00:26:04,119 Speaker 4: Yeah, yeah, yeah, it was. And that was It turned 374 00:26:04,119 --> 00:26:07,359 Speaker 4: out that that translating that idea into something practical was 375 00:26:07,400 --> 00:26:11,879 Speaker 4: a bit harder than everybody had than anybody he realized, 376 00:26:12,160 --> 00:26:14,040 Speaker 4: but it seemed like a good idea at the time. 377 00:26:14,200 --> 00:26:19,600 Speaker 4: And so Jason and I and Jonathan put together a 378 00:26:19,640 --> 00:26:21,479 Speaker 4: list of his columns on I think it was Jonathan 379 00:26:21,520 --> 00:26:24,399 Speaker 4: who basically gave us the list, and Jason helped me 380 00:26:24,640 --> 00:26:29,119 Speaker 4: organize it, and we self published it through through Amazon, 381 00:26:29,640 --> 00:26:33,000 Speaker 4: and it has raised a substantial amount of money for 382 00:26:33,320 --> 00:26:37,120 Speaker 4: the initiative which we eventually arrived at, which I don't 383 00:26:37,119 --> 00:26:38,360 Speaker 4: know if we want to talk about that, just. 384 00:26:38,359 --> 00:26:41,040 Speaker 2: Yeah, sure we could talk about it. Let's talk a 385 00:26:41,040 --> 00:26:43,399 Speaker 2: little bit about how much money did it raise and 386 00:26:43,440 --> 00:26:46,280 Speaker 2: did anyone have any targets in mind? Was this was 387 00:26:46,320 --> 00:26:47,600 Speaker 2: this all upside surprise? 388 00:26:47,840 --> 00:26:50,160 Speaker 4: Yeah, all in the order of about sixty thousand dollars, 389 00:26:50,320 --> 00:26:53,840 Speaker 4: which a substantial amount of money. We actually raised a 390 00:26:53,840 --> 00:26:57,240 Speaker 4: lot more money through the through the Bogel Center, through 391 00:26:57,400 --> 00:27:00,080 Speaker 4: personal donations that came into the John C. Bogels and 392 00:27:00,119 --> 00:27:06,440 Speaker 4: our financial literacy, So you know, even that that raised 393 00:27:06,440 --> 00:27:09,280 Speaker 4: a whole lot more money, and that money is going 394 00:27:09,320 --> 00:27:14,679 Speaker 4: into a research project. You know, Jason, I nevermember what 395 00:27:15,000 --> 00:27:18,040 Speaker 4: JPAL stands for. So that's that's that's the group, the 396 00:27:18,080 --> 00:27:19,199 Speaker 4: research group is doing this. 397 00:27:19,440 --> 00:27:26,000 Speaker 3: Yeah. So JPAL is behavioral economics research institute based at 398 00:27:26,119 --> 00:27:33,800 Speaker 3: MIT in Boston and it's run part partly by Esther 399 00:27:33,960 --> 00:27:38,119 Speaker 3: Duflow who shared a Nobel Prize in economics and I 400 00:27:38,160 --> 00:27:43,679 Speaker 3: want to say twenty twenty three. And j PAL does 401 00:27:43,760 --> 00:27:50,000 Speaker 3: all kinds of interventions based on behavioral economics research trying 402 00:27:50,040 --> 00:27:55,640 Speaker 3: to encourage people from low income households around the world, 403 00:27:55,680 --> 00:28:01,360 Speaker 3: by the way, to form more construction of savings habits, 404 00:28:02,400 --> 00:28:08,320 Speaker 3: to borrow more prudently, to become long term investors. And 405 00:28:10,080 --> 00:28:18,960 Speaker 3: we partnered with them because we really felt that getting 406 00:28:19,080 --> 00:28:28,800 Speaker 3: Jonathan's vision from an idea into an actual program was 407 00:28:29,200 --> 00:28:35,800 Speaker 3: beyond us. We needed help, and so JPOW works with 408 00:28:36,520 --> 00:28:46,400 Speaker 3: academics at universities all around the world, and between Boston University, 409 00:28:46,560 --> 00:28:55,120 Speaker 3: University of Chicago, and some other Northeastern Northeastern we were 410 00:28:55,160 --> 00:29:00,280 Speaker 3: able to round up some great economists and researchers to 411 00:29:00,960 --> 00:29:04,640 Speaker 3: make the program a reality, and it last summer. It 412 00:29:04,720 --> 00:29:13,080 Speaker 3: was piloted with some basically high school kids in Boston 413 00:29:13,640 --> 00:29:20,880 Speaker 3: from poor families who were randomly selected to get money 414 00:29:20,920 --> 00:29:25,680 Speaker 3: to open a roth ira. And we're testing whether there's 415 00:29:25,760 --> 00:29:31,360 Speaker 3: particular kinds of messaging or other techniques that can not 416 00:29:31,480 --> 00:29:36,440 Speaker 3: only encourage them to invest, but then to turn them 417 00:29:36,480 --> 00:29:42,320 Speaker 3: into investors by changing their own behavior over the long term. 418 00:29:42,360 --> 00:29:44,720 Speaker 3: And it's still very early. We don't know whether it'll work, 419 00:29:45,520 --> 00:29:51,360 Speaker 3: but we hope it will, and even if it fails, 420 00:29:51,960 --> 00:29:56,000 Speaker 3: we're pretty confident we'll learn some useful things about how 421 00:29:56,000 --> 00:30:00,280 Speaker 3: to encourage good long term investing behavior here. 422 00:30:00,480 --> 00:30:03,200 Speaker 4: Yeah, it turns out it's really hard to give away 423 00:30:03,400 --> 00:30:06,240 Speaker 4: money to kids for a roth ira. 424 00:30:06,840 --> 00:30:11,240 Speaker 2: Yep, this is before we passed. I don't know if 425 00:30:11,240 --> 00:30:13,760 Speaker 2: you want to call them baby bonds or Trump accounts 426 00:30:13,880 --> 00:30:17,520 Speaker 2: or whatever. That thousand dollars initial tax. 427 00:30:17,320 --> 00:30:18,640 Speaker 4: To parity predates that. 428 00:30:18,760 --> 00:30:22,200 Speaker 2: Yeah, so so, and by the way, that dates back 429 00:30:22,240 --> 00:30:24,400 Speaker 2: to I'm drown a blank on his name, but he's 430 00:30:24,440 --> 00:30:29,520 Speaker 2: a VC out in California who might as well first 431 00:30:29,680 --> 00:30:32,240 Speaker 2: first proposed this, you know, a decade ago, and it 432 00:30:32,440 --> 00:30:35,480 Speaker 2: was slogging away trying to get it accepted. So let's 433 00:30:35,560 --> 00:30:37,920 Speaker 2: let's those are what the proceeds are going to be 434 00:30:38,000 --> 00:30:43,200 Speaker 2: used for. Let's talk about the book itself. Sixty sixty 435 00:30:43,320 --> 00:30:46,440 Speaker 2: columns out of over a thousand. That has to be 436 00:30:46,480 --> 00:30:50,480 Speaker 2: a tough list. Anything on the list surprise you make 437 00:30:50,520 --> 00:30:52,360 Speaker 2: you scratch your head. What how do you think of 438 00:30:52,400 --> 00:30:55,720 Speaker 2: the arc? Now that you guys helped structure and organize this, 439 00:30:57,160 --> 00:30:59,520 Speaker 2: which really is half the battle. Once you have it structured, 440 00:30:59,520 --> 00:31:00,680 Speaker 2: it becomes a whole lot of ease. 441 00:31:00,720 --> 00:31:00,920 Speaker 3: Yeah. 442 00:31:01,240 --> 00:31:05,160 Speaker 4: I don't think that Jonathan had an organizing principle. I 443 00:31:05,200 --> 00:31:08,000 Speaker 4: think he just went through his his thousand and nine 444 00:31:08,240 --> 00:31:12,240 Speaker 4: columns actually was more than that two and he picked 445 00:31:12,240 --> 00:31:16,240 Speaker 4: out just his favorite ones and then it fell to 446 00:31:16,560 --> 00:31:22,280 Speaker 4: the three of us to organize the book, which which 447 00:31:22,280 --> 00:31:24,760 Speaker 4: took some took some work, and you know, they were 448 00:31:24,840 --> 00:31:28,320 Speaker 4: organized according to you know, the things that Jonathan wrote 449 00:31:28,320 --> 00:31:32,120 Speaker 4: about I mean, you know, the principles of indexing, the 450 00:31:32,160 --> 00:31:35,800 Speaker 4: importance of saving, how to calculate how much money you need, 451 00:31:36,000 --> 00:31:39,320 Speaker 4: and then all of the behavioral issues that we that 452 00:31:39,320 --> 00:31:40,920 Speaker 4: we talked about, and so I think we came up 453 00:31:40,960 --> 00:31:44,120 Speaker 4: with seven or eight basic chapter headings. 454 00:31:44,440 --> 00:31:51,120 Speaker 3: But also Jonathan did something else that was unusual and 455 00:31:51,560 --> 00:31:57,360 Speaker 3: frankly risky, which is he wrote really often about his 456 00:31:57,560 --> 00:32:05,320 Speaker 3: family and their issues with money. Particularly he I don't 457 00:32:05,360 --> 00:32:08,440 Speaker 3: think Hannah and Henry would mind my saying this. He 458 00:32:08,560 --> 00:32:11,760 Speaker 3: sort of used his kids as guinea pigs to test 459 00:32:11,840 --> 00:32:15,440 Speaker 3: out how do you motivate children, to say, how do 460 00:32:15,480 --> 00:32:21,239 Speaker 3: you get them to become long term investors? And we 461 00:32:21,320 --> 00:32:24,840 Speaker 3: did not do this in my household. And on the 462 00:32:24,840 --> 00:32:29,160 Speaker 3: one hand, I'm glad we didn't, because I think it 463 00:32:29,200 --> 00:32:31,960 Speaker 3: can make your kids a little crazy if you turn 464 00:32:32,000 --> 00:32:36,600 Speaker 3: them into lab rats. But on the other hand, his 465 00:32:36,760 --> 00:32:42,400 Speaker 3: kids probably have a probably have healthier finances than my kids. 466 00:32:42,120 --> 00:32:46,640 Speaker 4: Do, and healthier financial outlook too. I mean, Mike, I'm 467 00:32:46,840 --> 00:32:50,520 Speaker 4: about a decade older than more than that than than 468 00:32:50,600 --> 00:32:54,720 Speaker 4: Jonathan was, and so are my kids. In fact, you're 469 00:32:54,760 --> 00:32:56,800 Speaker 4: considerably older than his because I had my kids later 470 00:32:56,880 --> 00:33:00,880 Speaker 4: than he did. And a couple of the tricks that 471 00:33:00,880 --> 00:33:02,400 Speaker 4: he came up with. I just like, God, damn, I 472 00:33:02,400 --> 00:33:04,280 Speaker 4: wish I had thought of that. You know, when your 473 00:33:04,360 --> 00:33:07,560 Speaker 4: kid asks for a soda, you know, the four dollars 474 00:33:07,560 --> 00:33:09,520 Speaker 4: soda at the restaurant, it's like, I'll give you a 475 00:33:09,560 --> 00:33:13,120 Speaker 4: buck if you take the water. You know, I'd be 476 00:33:13,880 --> 00:33:15,200 Speaker 4: richer if I, you know, I brought to have a 477 00:33:15,200 --> 00:33:17,720 Speaker 4: couple of grand I'd be a couple of grand richer 478 00:33:17,720 --> 00:33:19,120 Speaker 4: if I'd thought of that one first. 479 00:33:19,240 --> 00:33:22,080 Speaker 2: That's a great parenting hat. Share some others. What other 480 00:33:22,200 --> 00:33:27,240 Speaker 2: financial tricks was he using that ended up having a 481 00:33:27,240 --> 00:33:29,720 Speaker 2: good impact on the on the children either of you. 482 00:33:30,240 --> 00:33:32,200 Speaker 4: Well, the bank of Mom and Dad. He closed that 483 00:33:33,040 --> 00:33:36,040 Speaker 4: so instead of you know, you know, opening your wallet 484 00:33:36,080 --> 00:33:39,400 Speaker 4: for the endless supply of five and tens and twenties 485 00:33:39,440 --> 00:33:42,920 Speaker 4: when they wanted something, you know, at age eleven or twelve, 486 00:33:43,000 --> 00:33:46,520 Speaker 4: he gave them ATM cards that he would load up, 487 00:33:48,160 --> 00:33:49,600 Speaker 4: you know, at the beginning of the month, and then 488 00:33:49,720 --> 00:33:51,800 Speaker 4: when the money was gone, the money was gone, and. 489 00:33:51,720 --> 00:33:52,880 Speaker 2: That's until the next month. 490 00:33:52,960 --> 00:33:54,760 Speaker 4: Yeah, and that's that's that's a great trick. 491 00:33:55,120 --> 00:33:57,120 Speaker 2: I got to imagine a lot of parents are listening 492 00:33:57,120 --> 00:34:00,440 Speaker 2: to this and saying closing the bank of mom and dad. 493 00:34:01,040 --> 00:34:04,640 Speaker 2: What happens when they burn through the ATM in week one? 494 00:34:05,040 --> 00:34:07,080 Speaker 2: Now you have three weeks of whining? How do you 495 00:34:07,120 --> 00:34:08,160 Speaker 2: how do you manage around that? 496 00:34:08,280 --> 00:34:09,920 Speaker 4: Yeah? That's that's tough. That's tough, monkies. 497 00:34:10,080 --> 00:34:12,320 Speaker 3: Yeah, you ignore the whining. 498 00:34:13,000 --> 00:34:16,160 Speaker 2: Apparently, plan better next month and we won't be having 499 00:34:16,200 --> 00:34:20,320 Speaker 2: this conversation, right that that's really that's really pretty amazing. 500 00:34:20,760 --> 00:34:24,440 Speaker 2: So it appears to me that Jonathan spent a big 501 00:34:24,480 --> 00:34:27,280 Speaker 2: part of his career and I always hate this word, 502 00:34:27,400 --> 00:34:33,680 Speaker 2: but democratizing good financial advice. It sounds like this initiative 503 00:34:33,760 --> 00:34:37,360 Speaker 2: is the culmination of all of that, and and maybe 504 00:34:37,400 --> 00:34:40,080 Speaker 2: further because he's trying to reach people that are normally 505 00:34:40,520 --> 00:34:46,520 Speaker 2: completely ignored by the wealth management and mutual funds world. 506 00:34:48,920 --> 00:34:52,480 Speaker 4: Yeah, I mean we you know, part of the problem 507 00:34:52,480 --> 00:34:55,280 Speaker 4: that we have is is the behavioral problem of getting 508 00:34:55,320 --> 00:35:00,200 Speaker 4: people to save. And hopefully, you know, this initiat, this 509 00:35:00,280 --> 00:35:04,640 Speaker 4: research project will shed a little bit of light on that. 510 00:35:04,640 --> 00:35:07,640 Speaker 4: That will that will help people you know, save in 511 00:35:07,719 --> 00:35:10,239 Speaker 4: their own for their for their own retirement, both through 512 00:35:10,320 --> 00:35:11,960 Speaker 4: employer plans and on their own. 513 00:35:13,320 --> 00:35:15,640 Speaker 2: So, so let's talk a little bit about the behavior 514 00:35:15,719 --> 00:35:18,880 Speaker 2: gap both of you have written about this. Jonathan has 515 00:35:18,880 --> 00:35:25,680 Speaker 2: written extensively about it. Essentially, it's what people know they 516 00:35:25,719 --> 00:35:28,440 Speaker 2: should do and then what they end up doing despite 517 00:35:28,520 --> 00:35:33,120 Speaker 2: knowing what they should do. How do we, uh, how 518 00:35:33,120 --> 00:35:38,680 Speaker 2: do we contextualize this behavior gap from Jonathan's perspective? 519 00:35:40,040 --> 00:35:44,920 Speaker 3: Well, I think Jonathan did something really important, which is 520 00:35:46,640 --> 00:35:50,080 Speaker 3: there was a firm which I won't name, that in 521 00:35:50,160 --> 00:35:54,880 Speaker 3: the nineties used to say that the behavior gap was 522 00:35:55,719 --> 00:36:00,000 Speaker 3: oh seven or eight percent a year for people who 523 00:36:00,080 --> 00:36:06,000 Speaker 3: didn't use stockbrokers to buy their mutual funds. And in 524 00:36:06,040 --> 00:36:09,640 Speaker 3: other words, if you were willing to pay an upfront 525 00:36:09,640 --> 00:36:12,640 Speaker 3: sales charge to buy a mutual fund, you would end 526 00:36:12,719 --> 00:36:16,560 Speaker 3: up earning a much higher return than somebody who didn't 527 00:36:16,880 --> 00:36:18,160 Speaker 3: go through a stockbroker. 528 00:36:18,320 --> 00:36:19,600 Speaker 2: Does the math bear that out? 529 00:36:19,960 --> 00:36:24,759 Speaker 3: The math does not bear that. No, No, the behavior 530 00:36:24,840 --> 00:36:31,120 Speaker 3: gap is real, but it's in nowhere near that big two. 531 00:36:31,000 --> 00:36:33,040 Speaker 2: To three percent. Something along those lines are. 532 00:36:33,160 --> 00:36:34,320 Speaker 3: Mostly a little smaller. 533 00:36:34,560 --> 00:36:40,040 Speaker 2: I remember a Vanguard's study that specifically said for people, 534 00:36:40,239 --> 00:36:44,200 Speaker 2: for people who have behavior issues, it's worth paying half 535 00:36:44,200 --> 00:36:47,040 Speaker 2: a percent of one percent to somebody if it prevents 536 00:36:47,040 --> 00:36:52,120 Speaker 2: them from making three four percent in eras I'm talking 537 00:36:52,200 --> 00:36:54,560 Speaker 2: my book, they were talking their book. How do you 538 00:36:54,640 --> 00:37:00,360 Speaker 2: perceive the ability for someone to talk and invent or 539 00:37:00,400 --> 00:37:04,279 Speaker 2: off the ledge when every instinct in their body is like, no, no, 540 00:37:04,360 --> 00:37:07,000 Speaker 2: we want to sell now because in March o nine 541 00:37:07,400 --> 00:37:10,759 Speaker 2: or March twenty twenty, this is going to get much 542 00:37:10,760 --> 00:37:12,000 Speaker 2: worse than this right now. 543 00:37:13,239 --> 00:37:17,680 Speaker 4: Yeah, that's that's that's a completely separate issue than what 544 00:37:17,680 --> 00:37:19,640 Speaker 4: we're talking about. I mean, you know what we're talking 545 00:37:19,680 --> 00:37:22,920 Speaker 4: about is what is the gap? And the answer is 546 00:37:22,920 --> 00:37:25,000 Speaker 4: it's not seven or eight percent. It's closer to one 547 00:37:25,000 --> 00:37:27,680 Speaker 4: percent or one or one and a half percent, which 548 00:37:27,719 --> 00:37:32,240 Speaker 4: is less than the cost of engaging conventional advice, certainly 549 00:37:32,280 --> 00:37:38,080 Speaker 4: through a full service financial institution. The other issue, what 550 00:37:38,160 --> 00:37:41,320 Speaker 4: you're asking is how do you prevent people from jumping 551 00:37:41,400 --> 00:37:45,440 Speaker 4: off the ledge? And the answer is that's very hard 552 00:37:46,080 --> 00:37:48,040 Speaker 4: to do because you have to be able to impart 553 00:37:48,040 --> 00:37:52,080 Speaker 4: a sense of financial history to people, which is something 554 00:37:52,120 --> 00:37:55,000 Speaker 4: that maybe one out of fifty investors takes. 555 00:37:55,480 --> 00:37:58,040 Speaker 2: Seriously, that's a low the numbers are that low because 556 00:37:58,040 --> 00:38:02,440 Speaker 2: I'm thinking about your quote about managing your own Olympics system. 557 00:38:02,520 --> 00:38:04,800 Speaker 2: If you can't do that, you're going to die poor. 558 00:38:05,840 --> 00:38:09,280 Speaker 2: Tell us about how all these columns and the book 559 00:38:09,280 --> 00:38:10,320 Speaker 2: from Jonathan. 560 00:38:10,120 --> 00:38:13,359 Speaker 4: Well, the Olympic system, very very crudely is system one. 561 00:38:13,400 --> 00:38:16,160 Speaker 4: It's the fast moving system that you know, engages when 562 00:38:16,200 --> 00:38:17,600 Speaker 4: we when we see that, when we hear the hiss 563 00:38:17,640 --> 00:38:20,040 Speaker 4: of the snake or the see the yellow and black 564 00:38:20,080 --> 00:38:24,759 Speaker 4: stripes in our peripheral vision on the African savannahs. We 565 00:38:24,840 --> 00:38:27,719 Speaker 4: overcome it with our system two, which is our our 566 00:38:27,760 --> 00:38:31,200 Speaker 4: thinking part of the brain, the neocortex basically, and the 567 00:38:31,239 --> 00:38:35,560 Speaker 4: neocortex has to learn something about financial history, and good 568 00:38:35,680 --> 00:38:36,120 Speaker 4: luck with that. 569 00:38:37,680 --> 00:38:40,279 Speaker 2: Well, good luck with not only teaching it. But it 570 00:38:40,360 --> 00:38:44,560 Speaker 2: seems that half life of financial literacy is really short 571 00:38:44,680 --> 00:38:47,239 Speaker 2: that even if you teach people stuff, you got to 572 00:38:47,320 --> 00:38:51,240 Speaker 2: keep drumming it in because events seem to move so fast. 573 00:38:51,320 --> 00:38:53,400 Speaker 2: People kind of forget pretty quickly. 574 00:38:53,480 --> 00:38:57,480 Speaker 4: Yeah, people, people you know, do learn when they get 575 00:38:57,520 --> 00:38:59,680 Speaker 4: hit over the head by two by four, which they did. 576 00:38:59,680 --> 00:39:04,040 Speaker 4: And wait two thousand and you know, Einstein is supposed 577 00:39:04,080 --> 00:39:05,640 Speaker 4: to have said that the most powerful force in the 578 00:39:05,719 --> 00:39:08,240 Speaker 4: universe has compound interest, which of course he never said. 579 00:39:08,560 --> 00:39:12,880 Speaker 4: But the most powerful force in the financial universe is amnesia. 580 00:39:13,239 --> 00:39:14,239 Speaker 4: People forget it. 581 00:39:14,719 --> 00:39:17,600 Speaker 2: But what's the Galbrith quote? The one thing we learned 582 00:39:17,600 --> 00:39:21,400 Speaker 2: about financial history is no one learns from financial history. 583 00:39:21,840 --> 00:39:25,520 Speaker 2: So it's really true. So let's talk a little bit 584 00:39:25,560 --> 00:39:30,200 Speaker 2: about this book, starting with first of all, who gets 585 00:39:30,200 --> 00:39:34,799 Speaker 2: a terminal diagnosis and says, I know I will write 586 00:39:34,800 --> 00:39:37,200 Speaker 2: a book. I mean, every one of us at this 587 00:39:37,280 --> 00:39:40,120 Speaker 2: table have written more than one books, and I think 588 00:39:40,160 --> 00:39:45,200 Speaker 2: we would all admit they're kind of a slog. Where 589 00:39:45,239 --> 00:39:47,520 Speaker 2: did this come from? What was the motivation here? 590 00:39:48,719 --> 00:39:52,439 Speaker 3: You know, Jonathan never told He didn't tell me he 591 00:39:52,480 --> 00:39:53,920 Speaker 3: was doing it. I don't know if he told you. 592 00:39:53,920 --> 00:39:54,759 Speaker 4: Bill, No, he did not. 593 00:39:54,840 --> 00:40:00,399 Speaker 3: I only found out about it several months after he died, 594 00:40:01,280 --> 00:40:06,760 Speaker 3: and I think it was part of how he coped 595 00:40:06,880 --> 00:40:14,560 Speaker 3: with knowing that, you know, his time was limited. He 596 00:40:15,200 --> 00:40:16,960 Speaker 3: just wanted to make the most of the time he 597 00:40:17,040 --> 00:40:19,719 Speaker 3: had left. He spent a large part of every day 598 00:40:20,960 --> 00:40:25,280 Speaker 3: with family and friends and you know, creating new memories 599 00:40:25,360 --> 00:40:30,000 Speaker 3: that the people who remained behind when he was gone 600 00:40:30,440 --> 00:40:34,560 Speaker 3: would be able to cherish. But I think he also 601 00:40:34,640 --> 00:40:38,120 Speaker 3: spent part of every day doing what he liked best, 602 00:40:38,160 --> 00:40:38,920 Speaker 3: which was writing. 603 00:40:40,000 --> 00:40:44,200 Speaker 4: Yeah, where you ask Jonathan who he was and what 604 00:40:44,280 --> 00:40:46,120 Speaker 4: he did, he would say, first of all, it's about 605 00:40:46,160 --> 00:40:51,560 Speaker 4: my family, and then secondly, who I am is a 606 00:40:51,600 --> 00:40:57,440 Speaker 4: writer and he could no sooner stop writing, as if 607 00:40:57,440 --> 00:40:58,360 Speaker 4: he could stop breathing. 608 00:40:59,719 --> 00:41:02,560 Speaker 2: So the book Money and Me combines a lot of 609 00:41:02,600 --> 00:41:06,640 Speaker 2: writing he did at the Humble Dollar, as well as 610 00:41:06,680 --> 00:41:12,360 Speaker 2: some fairly personal reflections on his diagnosis. Is this book 611 00:41:12,480 --> 00:41:16,640 Speaker 2: very different in tone and goals and ambitions and his 612 00:41:16,960 --> 00:41:19,360 Speaker 2: earlier writings. What are your thoughts on this? 613 00:41:19,440 --> 00:41:21,640 Speaker 4: Yeah, it's a biography. It's a not a biography. 614 00:41:22,600 --> 00:41:25,000 Speaker 2: It's a biography, but I, having not read it yet, 615 00:41:25,080 --> 00:41:30,359 Speaker 2: I suspect it's a biography with a lot of insightful 616 00:41:30,480 --> 00:41:32,640 Speaker 2: lessons learned along the way. 617 00:41:33,320 --> 00:41:36,080 Speaker 4: Yeah. We covered a lot of those in the first 618 00:41:36,080 --> 00:41:40,320 Speaker 4: segment of the interview, which is, you know, what's what's 619 00:41:40,360 --> 00:41:44,200 Speaker 4: money for? What's life all about? What's the meaning? What's 620 00:41:44,239 --> 00:41:45,080 Speaker 4: the meaning of life? 621 00:41:46,520 --> 00:41:46,759 Speaker 2: You know? 622 00:41:46,800 --> 00:41:49,040 Speaker 4: That's that's that's what he wanted to approach. He wanted 623 00:41:49,040 --> 00:41:50,759 Speaker 4: to put a coda onto his life, and I think 624 00:41:50,800 --> 00:41:52,920 Speaker 4: that's that's what the book was, for a CODEA. 625 00:41:53,320 --> 00:41:56,800 Speaker 3: Yeah. I mean I I've been thinking a lot about 626 00:41:56,800 --> 00:42:03,319 Speaker 3: this because I mentioned Jonathan and the writing he did 627 00:42:03,640 --> 00:42:06,880 Speaker 3: at the end of his life in a book I've 628 00:42:07,040 --> 00:42:11,959 Speaker 3: just finished of my own, and the way I sort 629 00:42:12,000 --> 00:42:18,600 Speaker 3: of came out was that I think Jonathan took heart 630 00:42:19,040 --> 00:42:23,120 Speaker 3: from giving heart. He gave heart to so many people 631 00:42:23,880 --> 00:42:28,400 Speaker 3: in the last year of his life by writing incredibly 632 00:42:28,520 --> 00:42:33,360 Speaker 3: candidly about what is it like to know you're dying? 633 00:42:34,200 --> 00:42:38,640 Speaker 3: You know, what do you have to do before you're done? 634 00:42:39,320 --> 00:42:43,239 Speaker 3: And how do you go about accomplishing everything you want 635 00:42:43,280 --> 00:42:46,960 Speaker 3: to achieve in the very limited time that's left to 636 00:42:46,960 --> 00:42:52,680 Speaker 3: you while retaining your dignity, while spending time with the 637 00:42:52,680 --> 00:42:56,920 Speaker 3: people you love, And how do you set those priorities 638 00:42:57,840 --> 00:43:03,480 Speaker 3: and how do you put all that in context? And 639 00:43:03,600 --> 00:43:09,440 Speaker 3: Jonathan got not hundreds, but thousands of emails and letters 640 00:43:10,160 --> 00:43:14,160 Speaker 3: from people who were dying, people who were taking care 641 00:43:14,239 --> 00:43:18,880 Speaker 3: of loved ones who were dying, people whose loved ones 642 00:43:19,080 --> 00:43:24,960 Speaker 3: had died, people who were afraid of death, people who 643 00:43:25,040 --> 00:43:29,120 Speaker 3: had gotten a terminal diagnosis and then gone into remission 644 00:43:29,440 --> 00:43:35,080 Speaker 3: or been cured completely, and over and over again, those 645 00:43:35,160 --> 00:43:41,320 Speaker 3: people just it was this incredible outpouring of gratitude and love. 646 00:43:42,120 --> 00:43:45,840 Speaker 3: And you know, the thing that I think is the 647 00:43:45,880 --> 00:43:50,080 Speaker 3: biggest tribute to Jonathan is, you know, in the writing 648 00:43:50,160 --> 00:43:52,200 Speaker 3: that I did about him in the last year of 649 00:43:52,239 --> 00:43:56,000 Speaker 3: his life in my column and also in the newsletter 650 00:43:56,040 --> 00:43:59,440 Speaker 3: I do for The Wall Street Journal, got. I easily 651 00:43:59,480 --> 00:44:04,480 Speaker 3: got three four hundred emails myself. And the single most 652 00:44:04,600 --> 00:44:10,560 Speaker 3: common thing that readers said about Jonathan was he was 653 00:44:10,640 --> 00:44:14,400 Speaker 3: my friend. And they said that even though none of 654 00:44:14,440 --> 00:44:18,560 Speaker 3: them had ever met him. They all said he was 655 00:44:19,239 --> 00:44:24,120 Speaker 3: my friend. And it was true. He was because he 656 00:44:24,960 --> 00:44:29,920 Speaker 3: really cared about the average person. He loved his readers, 657 00:44:30,440 --> 00:44:34,960 Speaker 3: even the ones he'd never met, and he understood that, 658 00:44:35,880 --> 00:44:39,520 Speaker 3: you know, when you're an individual investor, you're just like 659 00:44:39,560 --> 00:44:45,440 Speaker 3: this little piece of plankton in a sea of sharks 660 00:44:44,680 --> 00:44:49,520 Speaker 3: and barracudas, and you're at the bottom of the food chain. 661 00:44:50,320 --> 00:44:53,600 Speaker 3: And Jonathan was their advocate. And then when he got 662 00:44:53,640 --> 00:44:57,680 Speaker 3: that terminal diagnosis, he realized he could be an advocate 663 00:44:57,719 --> 00:45:02,439 Speaker 3: for an entirely new group of people, you know, those 664 00:45:02,440 --> 00:45:06,799 Speaker 3: who have been touched by by terminal illness. 665 00:45:07,200 --> 00:45:13,080 Speaker 4: Yeah, he had an ability that almost no journalist has, 666 00:45:13,160 --> 00:45:15,560 Speaker 4: which is that you read him and you say, this 667 00:45:15,640 --> 00:45:20,680 Speaker 4: man knows my life. And even before he got his 668 00:45:20,760 --> 00:45:26,040 Speaker 4: terminal diagnosis, you know, he quits City Corp. Around two 669 00:45:26,080 --> 00:45:29,960 Speaker 4: thousand and eighteen or no, twenty fourteen or so, and 670 00:45:30,320 --> 00:45:32,200 Speaker 4: he says, well, what am I going to do? I'm 671 00:45:32,239 --> 00:45:35,520 Speaker 4: going to give back, And so he founds Humble Dollar, 672 00:45:36,920 --> 00:45:41,200 Speaker 4: which you know, continues publishing even after after he's gone. 673 00:45:41,600 --> 00:45:44,799 Speaker 4: So he's created something that's still you know, was very 674 00:45:44,880 --> 00:45:48,280 Speaker 4: useful while he was publishing it, and it's still providing 675 00:45:48,280 --> 00:45:51,319 Speaker 4: a service. So you know, I mean that his life 676 00:45:51,440 --> 00:45:52,959 Speaker 4: was service more than anything else. 677 00:45:53,520 --> 00:45:56,880 Speaker 2: Coming up, we continue our conversation with William Bernstein and 678 00:45:57,040 --> 00:46:03,040 Speaker 2: jason's Wig discussing Jonathan Element's forthcoming book, Money and Me. 679 00:46:03,800 --> 00:46:07,279 Speaker 2: I'm Barry Rittolts. You're listening to Masters in Business on 680 00:46:07,400 --> 00:46:28,440 Speaker 2: Bloomberg Radio. I'm Barry Riddolts. You're listening to Masters in 681 00:46:28,480 --> 00:46:32,279 Speaker 2: Business on Bloomberg Radio. My extra special guests today are 682 00:46:32,400 --> 00:46:37,760 Speaker 2: Jason Zwig and William Bernstein. We are remembering Jonathan Clements, 683 00:46:38,960 --> 00:46:43,239 Speaker 2: the Humble Dollar and Wall Street Journal personal finance columnist. 684 00:46:43,760 --> 00:46:48,000 Speaker 2: He has a new book coming out posthumously, Money and Me. 685 00:46:48,520 --> 00:46:51,560 Speaker 2: So let's talk a little bit about service, not just 686 00:46:51,600 --> 00:46:54,520 Speaker 2: to his readers, but to his family. So if you 687 00:46:54,719 --> 00:46:58,440 Speaker 2: preach delayed gratification and then you realize, hey, that window 688 00:46:58,600 --> 00:47:03,600 Speaker 2: is only small, you then want some of that gratification. 689 00:47:04,400 --> 00:47:09,719 Speaker 2: When I interviewed him after his diagnosis, he was planning 690 00:47:10,000 --> 00:47:13,440 Speaker 2: a number of events and travel and other sorts of 691 00:47:13,440 --> 00:47:16,320 Speaker 2: things with his family. Tell us a little bit about 692 00:47:16,920 --> 00:47:18,880 Speaker 2: what he got to do in the last year of 693 00:47:18,880 --> 00:47:24,040 Speaker 2: his life that he might have postponed under different circumstances 694 00:47:24,120 --> 00:47:25,040 Speaker 2: until years later. 695 00:47:25,239 --> 00:47:29,560 Speaker 3: Right, Yeah, I mean, obviously, you know, we should be 696 00:47:29,840 --> 00:47:33,879 Speaker 3: respectful of Jonathan's privacy, but I think I can share 697 00:47:33,960 --> 00:47:34,400 Speaker 3: most of this. 698 00:47:34,960 --> 00:47:37,120 Speaker 2: He did, He did discuss a lot of it, and 699 00:47:37,160 --> 00:47:39,000 Speaker 2: I'm assuming some of this is in the book, so 700 00:47:39,440 --> 00:47:41,920 Speaker 2: I'm not asking for secrets. No, no, tell us what he 701 00:47:42,000 --> 00:47:42,440 Speaker 2: was public. 702 00:47:42,680 --> 00:47:50,640 Speaker 3: I mean, his son was planning to get engaged, and 703 00:47:51,040 --> 00:47:55,960 Speaker 3: got engaged and got married, and Jonathan and his wife, Elaine, 704 00:47:56,400 --> 00:48:00,520 Speaker 3: got to travel to London to you know, go the wedding. 705 00:48:00,880 --> 00:48:09,280 Speaker 3: Jonathan himself accelerated his engagement and marriage to Elaine, his wife. 706 00:48:10,600 --> 00:48:14,839 Speaker 3: He did, he did. He organized those things knowing that 707 00:48:15,360 --> 00:48:21,080 Speaker 3: they were important to him and his family. And he 708 00:48:21,120 --> 00:48:25,280 Speaker 3: also went on a bunch of trips with his mom 709 00:48:25,440 --> 00:48:30,600 Speaker 3: and and his siblings, and you know, he had to 710 00:48:30,640 --> 00:48:33,240 Speaker 3: cancel a couple of trips because he was at various 711 00:48:33,239 --> 00:48:39,879 Speaker 3: points he was too sick to travel. But his siblings 712 00:48:39,960 --> 00:48:45,719 Speaker 3: and kids would meet in Philadelphia, they would meet, they 713 00:48:45,760 --> 00:48:48,840 Speaker 3: went to a couple other places together, and he just 714 00:48:49,040 --> 00:48:53,520 Speaker 3: maximized the amount of time that he spent with his family, 715 00:48:53,719 --> 00:48:58,839 Speaker 3: but also with his friends. I mean I visited him twice. 716 00:48:59,800 --> 00:49:03,000 Speaker 3: An another mutual friend of ours from our days at 717 00:49:03,000 --> 00:49:07,120 Speaker 3: Forbes Magazine went with me on one of those visits. 718 00:49:07,280 --> 00:49:12,240 Speaker 3: Is this, to London, No, No, to Philadelphia huh unfortunately 719 00:49:13,200 --> 00:49:15,600 Speaker 3: to Philadelphi. Philadelphia is great, Don't get me wrong. I 720 00:49:15,640 --> 00:49:20,600 Speaker 3: love Philly, but London is maybe more is more fun, 721 00:49:20,680 --> 00:49:28,840 Speaker 3: maybe for an American anyway. But he and I guess 722 00:49:29,440 --> 00:49:32,680 Speaker 3: the thing I would point out, because I saw this firsthand, 723 00:49:34,320 --> 00:49:36,759 Speaker 3: is that that may not sound like that being a 724 00:49:36,760 --> 00:49:40,279 Speaker 3: deal to most people listening or watching us, you know, 725 00:49:40,360 --> 00:49:42,719 Speaker 3: sort of like, oh yeah, your time is limited, so 726 00:49:43,560 --> 00:49:47,560 Speaker 3: speed stuff up and make it happen. Making it happen 727 00:49:47,640 --> 00:49:52,600 Speaker 3: isn't as easy as it sounds. I mean, you know, 728 00:49:52,920 --> 00:50:00,239 Speaker 3: you're getting chemo, you're getting radiation therapy, you're getting you know, uh, 729 00:50:01,200 --> 00:50:06,879 Speaker 3: surgical cement squirted into your spine, You're you know, you're 730 00:50:06,880 --> 00:50:10,880 Speaker 3: getting cut open for this thing or that thing. Uh, 731 00:50:11,880 --> 00:50:14,680 Speaker 3: you know, your hair is falling out eventually. You know, 732 00:50:14,800 --> 00:50:19,480 Speaker 3: walking is difficult. And through all that, Jonathan was like, yeah, 733 00:50:19,520 --> 00:50:23,680 Speaker 3: come on, you know, come next Tuesday. Uh, you know, 734 00:50:24,080 --> 00:50:25,280 Speaker 3: I got nothing but time. 735 00:50:25,680 --> 00:50:30,520 Speaker 2: No, nothing but nothing but time when you we all 736 00:50:30,560 --> 00:50:36,200 Speaker 2: have limited time, and and he knows pretty pretty realistically 737 00:50:37,239 --> 00:50:41,719 Speaker 2: how short that is. It sounds like this could be 738 00:50:41,760 --> 00:50:47,759 Speaker 2: a morbid or depressing category. But uh, but knowing how 739 00:50:47,800 --> 00:50:52,880 Speaker 2: he discussed things after his diagnosis, I have a sneaking 740 00:50:52,920 --> 00:50:57,239 Speaker 2: suspicion that this book is more uplifting than depressing. Tell 741 00:50:57,320 --> 00:51:01,400 Speaker 2: us a little bit about the tone he takes in 742 00:51:01,880 --> 00:51:06,360 Speaker 2: what most of us would think of as really difficult circumstances. 743 00:51:07,040 --> 00:51:12,000 Speaker 4: Well, most of the book doesn't cover his his terminal illness. 744 00:51:12,000 --> 00:51:14,960 Speaker 4: That's maybe five that's maybe ten or fifteen percent of 745 00:51:15,000 --> 00:51:17,800 Speaker 4: the book. And he does a beautiful job of describing 746 00:51:18,160 --> 00:51:21,080 Speaker 4: just what Jason did. What he's really describing is his 747 00:51:21,520 --> 00:51:29,480 Speaker 4: journey through the relationship between money and happiness and how 748 00:51:29,480 --> 00:51:31,759 Speaker 4: he arrived at the place that he that he that 749 00:51:31,840 --> 00:51:35,880 Speaker 4: he did. You know, the thing that that struck me 750 00:51:35,920 --> 00:51:38,800 Speaker 4: when when I would go to visit him was and 751 00:51:39,160 --> 00:51:41,600 Speaker 4: talk to him on the phone, was you know, I've 752 00:51:41,800 --> 00:51:44,520 Speaker 4: been in the practice of medicine, I spent a lot 753 00:51:44,520 --> 00:51:49,560 Speaker 4: of time talking to dying patients, and he was just 754 00:51:49,640 --> 00:51:52,120 Speaker 4: the easiest person to talk to. You would you would 755 00:51:52,360 --> 00:51:54,120 Speaker 4: you would get off the phone with him, you would 756 00:51:54,120 --> 00:51:55,839 Speaker 4: come off away from a visit with him, you would 757 00:51:55,840 --> 00:51:58,839 Speaker 4: feel uplifted. That's I can tell you that's not true 758 00:51:58,880 --> 00:51:59,560 Speaker 4: most of the time. 759 00:52:00,520 --> 00:52:02,719 Speaker 2: And does that translate into the book. 760 00:52:02,560 --> 00:52:05,920 Speaker 3: Yes, yeah, I mean what I would jump in with 761 00:52:06,000 --> 00:52:09,960 Speaker 3: Barry is that I think the I mean it may 762 00:52:10,000 --> 00:52:13,720 Speaker 3: sound like a strange word, but the word I guess 763 00:52:13,800 --> 00:52:21,600 Speaker 3: I would use his joy. I mean, Jonathan talked about, 764 00:52:21,719 --> 00:52:28,239 Speaker 3: talked and wrote about dying from the most positive perspective 765 00:52:28,360 --> 00:52:36,279 Speaker 3: you could possibly imagine. And you know, it's as if 766 00:52:36,320 --> 00:52:39,440 Speaker 3: he really felt that he had lived the life he 767 00:52:39,480 --> 00:52:45,560 Speaker 3: wanted to live, and above all, he wanted to go 768 00:52:45,640 --> 00:52:48,560 Speaker 3: out on a high note, and he wanted to bring 769 00:52:49,160 --> 00:52:51,040 Speaker 3: everybody along with him. 770 00:52:51,440 --> 00:52:53,800 Speaker 4: Yeah, that was his great gift and his great endowment. 771 00:52:53,920 --> 00:52:56,880 Speaker 4: We talked a bit about hedonic set point. You know, 772 00:52:56,960 --> 00:52:59,040 Speaker 4: he just wasn't a glass half full kind of guy. 773 00:52:59,080 --> 00:53:01,000 Speaker 4: He was a glass seven it's full kind of grind. 774 00:53:01,640 --> 00:53:04,160 Speaker 2: Well, just that headline I remember it was the Journal 775 00:53:04,360 --> 00:53:08,640 Speaker 2: or the Times piece Dying as easy, planning for death 776 00:53:08,680 --> 00:53:13,640 Speaker 2: as hard, just is filled with that sort of mischievous 777 00:53:13,680 --> 00:53:16,600 Speaker 2: sense of humor about something that everybody else takes very 778 00:53:16,640 --> 00:53:20,520 Speaker 2: seriously and when confronted with it, it's like, hey, you got 779 00:53:20,560 --> 00:53:23,440 Speaker 2: no choice but to laugh and plow ahead, And that 780 00:53:23,520 --> 00:53:24,560 Speaker 2: seems to be what he did. 781 00:53:24,760 --> 00:53:28,279 Speaker 3: Yeah. I mean, one of the lines he used that 782 00:53:28,400 --> 00:53:33,040 Speaker 3: I'll never forget is and it was maybe the second 783 00:53:33,120 --> 00:53:36,719 Speaker 3: to last phone conversation I had with him. He said, 784 00:53:36,800 --> 00:53:40,239 Speaker 3: you know, when when I got my original diagnosis, they 785 00:53:40,280 --> 00:53:43,000 Speaker 3: told me I had five to twelve months to live, 786 00:53:43,840 --> 00:53:47,840 Speaker 3: and that was I want Now. I may not be 787 00:53:47,960 --> 00:53:50,839 Speaker 3: remembering correctly. I think I think at the time he 788 00:53:50,920 --> 00:53:54,160 Speaker 3: was talking with me, it was maybe thirteen months prior. 789 00:53:55,280 --> 00:53:59,680 Speaker 3: And he said, so, you know, I'm I'm already playing 790 00:53:59,680 --> 00:54:03,960 Speaker 3: in time. And I mean, I burst out laughing just 791 00:54:04,000 --> 00:54:10,120 Speaker 3: the way you did. My friend is dying, and I'm laughing, 792 00:54:10,320 --> 00:54:13,839 Speaker 3: but I'm laughing with him as he jokes about him. Yes, 793 00:54:14,120 --> 00:54:17,879 Speaker 3: And and he wasn't. It wasn't like if that if 794 00:54:17,880 --> 00:54:20,600 Speaker 3: that had been me, I might have been joking, but 795 00:54:20,680 --> 00:54:22,960 Speaker 3: I would have been joking to like cover my fear 796 00:54:23,160 --> 00:54:26,280 Speaker 3: and whatever. And he was joking because he thought. 797 00:54:26,080 --> 00:54:26,680 Speaker 2: It was funny. 798 00:54:27,080 --> 00:54:27,279 Speaker 4: Yeah. 799 00:54:28,239 --> 00:54:30,759 Speaker 2: So, so there's a line from Howard Marx that I 800 00:54:30,880 --> 00:54:35,839 Speaker 2: suspect reflects a lot of what's within this book. And 801 00:54:35,880 --> 00:54:39,920 Speaker 2: I'm just curious as to your thoughts experiences, what we 802 00:54:40,040 --> 00:54:43,200 Speaker 2: get when we don't get what we want and in 803 00:54:43,239 --> 00:54:50,120 Speaker 2: the journey of the overlap between happiness and money and 804 00:54:50,160 --> 00:54:54,960 Speaker 2: that then diagram which has I suspect less overlap than 805 00:54:55,040 --> 00:55:00,879 Speaker 2: most people realize until they get that experience which might 806 00:55:00,920 --> 00:55:06,200 Speaker 2: not be what they wanted. How, How has his journey evolved? 807 00:55:06,600 --> 00:55:12,280 Speaker 2: How has his perspective Jonathan's perspectives changed about his thoughts, 808 00:55:12,320 --> 00:55:16,360 Speaker 2: his thoughts about money, happiness, and the purpose of living 809 00:55:16,360 --> 00:55:19,000 Speaker 2: a rich life. 810 00:55:19,239 --> 00:55:21,839 Speaker 4: Yeah, I mean, I think he started out as a 811 00:55:21,880 --> 00:55:23,799 Speaker 4: young man the way he describes in the book, with 812 00:55:23,840 --> 00:55:29,960 Speaker 4: a conventional view of money, which is that, you know, 813 00:55:30,080 --> 00:55:32,480 Speaker 4: money is to to buy things and to help you 814 00:55:32,520 --> 00:55:36,640 Speaker 4: get by in life. When he started out his his 815 00:55:36,800 --> 00:55:40,040 Speaker 4: career in journalism, he had credit card debt, he had 816 00:55:40,160 --> 00:55:44,440 Speaker 4: student debt, and you know, probably all that he was 817 00:55:44,480 --> 00:55:48,480 Speaker 4: thinking about was getting out from from under that. And 818 00:55:48,680 --> 00:55:52,960 Speaker 4: unlike most people, he evolved beyond that very very very quickly. 819 00:55:53,440 --> 00:55:56,280 Speaker 4: Uh to you know, get to the higher the higher 820 00:55:56,400 --> 00:55:58,320 Speaker 4: uses of money that we've been talking about. 821 00:56:00,520 --> 00:56:05,280 Speaker 3: Anything to add to that, I mean, I guess maybe 822 00:56:05,320 --> 00:56:13,120 Speaker 3: the thing I would add, Barry is just that it 823 00:56:13,239 --> 00:56:16,359 Speaker 3: takes a lot after all the years that I've been 824 00:56:16,400 --> 00:56:23,320 Speaker 3: doing financial journalism to get me to feel I really 825 00:56:23,400 --> 00:56:29,560 Speaker 3: learned something important because i've sort of, I guess I 826 00:56:29,600 --> 00:56:31,600 Speaker 3: haven't seen it all, but I've seen most of it. 827 00:56:33,080 --> 00:56:44,719 Speaker 3: And I really learned from Jonathan that, you know, how 828 00:56:44,800 --> 00:56:51,440 Speaker 3: you live under sort of the ordinary conditions of daily 829 00:56:51,480 --> 00:56:57,480 Speaker 3: life is one thing, but how you live when you've 830 00:56:57,719 --> 00:57:02,240 Speaker 3: got a death sentence is something else. And he really 831 00:57:02,360 --> 00:57:08,680 Speaker 3: shows that. I'm you know, you can still celebrate, and 832 00:57:09,480 --> 00:57:14,000 Speaker 3: you should, and you should figure out how to comfort 833 00:57:14,680 --> 00:57:17,480 Speaker 3: the people who love you in a way that will 834 00:57:17,520 --> 00:57:24,160 Speaker 3: always console them after you're gone. And you know, the 835 00:57:24,200 --> 00:57:29,440 Speaker 3: book really shows that, of course we're all afraid of dying, 836 00:57:29,840 --> 00:57:32,160 Speaker 3: but we're probably afraid of it for the wrong reasons. 837 00:57:32,920 --> 00:57:36,960 Speaker 3: And I think what Jonathan really showed is the thing 838 00:57:37,000 --> 00:57:41,880 Speaker 3: you should be afraid of about dying is going out 839 00:57:41,920 --> 00:57:46,880 Speaker 3: the wrong way, like not giving the people who will 840 00:57:46,960 --> 00:57:53,959 Speaker 3: live after you the positive things that you can give 841 00:57:54,000 --> 00:57:55,840 Speaker 3: them as gifts. And that's what he did. 842 00:57:56,520 --> 00:57:59,120 Speaker 4: Yeah. And the other thing which he was aware of 843 00:57:59,320 --> 00:58:02,320 Speaker 4: is he he realized he was a very positive person 844 00:58:02,360 --> 00:58:05,760 Speaker 4: and that he was dealing with his terminal illness as 845 00:58:05,760 --> 00:58:07,840 Speaker 4: well as any person could, and he was much more 846 00:58:08,120 --> 00:58:10,440 Speaker 4: acutely aware of how much harder it was for the 847 00:58:10,440 --> 00:58:12,920 Speaker 4: people around him, and he talked about that a lot, 848 00:58:13,080 --> 00:58:17,120 Speaker 4: about about how hard it wasn't, particularly on his kids. 849 00:58:18,520 --> 00:58:24,920 Speaker 2: That makes perfect sense. So so last question. If Jonathan 850 00:58:25,000 --> 00:58:27,480 Speaker 2: were here, what do you think he would want the 851 00:58:27,520 --> 00:58:31,600 Speaker 2: takeaway to be from the book about the relationship between 852 00:58:31,960 --> 00:58:33,680 Speaker 2: money and a life well lived? 853 00:58:34,760 --> 00:58:37,520 Speaker 4: He would tell you to figure out who the heck 854 00:58:37,600 --> 00:58:42,240 Speaker 4: you are and what you really enjoy doing, and that's 855 00:58:42,280 --> 00:58:43,240 Speaker 4: what the money is for. 856 00:58:45,960 --> 00:58:47,920 Speaker 2: Sounds wise, Jason, you want to. 857 00:58:48,240 --> 00:58:50,240 Speaker 3: I have I have nothing to add. 858 00:58:50,920 --> 00:58:54,080 Speaker 2: Did we did we miss anything? Is there something I 859 00:58:54,120 --> 00:58:57,360 Speaker 2: haven't brought up that you guys? Because I don't want 860 00:58:57,360 --> 00:59:01,880 Speaker 2: this to be a morbid conversation. We're all solemn, but 861 00:59:02,160 --> 00:59:09,320 Speaker 2: I know each of you have a long and positive 862 00:59:09,360 --> 00:59:13,320 Speaker 2: relationship with Jonathan, So I don't want this all to 863 00:59:13,320 --> 00:59:17,280 Speaker 2: come across as morbid, because just because it involves death, 864 00:59:17,320 --> 00:59:21,480 Speaker 2: it doesn't mean it's said or morbid. What else do 865 00:59:21,520 --> 00:59:26,600 Speaker 2: you want listeners to take away from Jonathan's life, his work, 866 00:59:26,680 --> 00:59:30,640 Speaker 2: his books? What should people be aware that this isn't 867 00:59:30,640 --> 00:59:35,160 Speaker 2: a downbeat book, This isn't depressing. We're being respectful, but 868 00:59:35,240 --> 00:59:39,640 Speaker 2: at the same time, he was a happy, joyful person. 869 00:59:39,760 --> 00:59:43,680 Speaker 3: We don't want to get into anything that's morbid, but 870 00:59:44,400 --> 00:59:47,160 Speaker 3: you know, or when I was in My dad died 871 00:59:47,200 --> 00:59:50,880 Speaker 3: when I was in college, when I was twenty two, 872 00:59:52,200 --> 00:59:57,040 Speaker 3: and I remember the thing that he was most worried 873 00:59:57,080 --> 01:00:01,640 Speaker 3: about as he like, as he lay dying, because he 874 01:00:02,000 --> 01:00:04,400 Speaker 3: died of lung cancer. He kept saying to me, I 875 01:00:04,440 --> 01:00:07,280 Speaker 3: don't want you to remember me like this, you know, 876 01:00:07,640 --> 01:00:10,720 Speaker 3: as a sick person. And I kept saying to him, 877 01:00:10,760 --> 01:00:13,400 Speaker 3: I'm not going to remember you like this. And I 878 01:00:13,440 --> 01:00:17,480 Speaker 3: couldn't know that that was true, but it was. I 879 01:00:17,520 --> 01:00:21,960 Speaker 3: don't remember my dad as a sick person. I remember 880 01:00:22,040 --> 01:00:27,840 Speaker 3: him as this incredibly vital, physically strong, you know, mentally agile, 881 01:00:29,280 --> 01:00:36,520 Speaker 3: impressive person. And what I will always remember about Jonathan 882 01:00:36,680 --> 01:00:39,680 Speaker 3: is every time I think of him, I hear him laughing. 883 01:00:40,240 --> 01:00:43,640 Speaker 3: That's the first thing that comes in my head. Is 884 01:00:43,680 --> 01:00:49,080 Speaker 3: he didn't just laugh, He cackled, and his laughter was 885 01:00:49,120 --> 01:00:54,920 Speaker 3: contagious and it never stopped. The last conversation I had 886 01:00:54,960 --> 01:00:59,600 Speaker 3: with him, he was laughing at himself at how you know, 887 01:01:00,200 --> 01:01:04,680 Speaker 3: dying with such a weird thing. And you know, if 888 01:01:04,720 --> 01:01:07,880 Speaker 3: people only knew what it was like, could they, you know. 889 01:01:08,080 --> 01:01:10,400 Speaker 2: They wouldn't fear it. They wouldn't well, they would fear 890 01:01:10,400 --> 01:01:15,600 Speaker 2: it less. Well, gentlemen, I really appreciate you guys coming 891 01:01:15,640 --> 01:01:19,800 Speaker 2: in to talk about the life and times of Jonathan Clements. 892 01:01:20,280 --> 01:01:29,680 Speaker 2: It was a absolutely unique life, one that left behind 893 01:01:30,440 --> 01:01:34,520 Speaker 2: a tremendous legacy for all of his not just friends 894 01:01:34,520 --> 01:01:38,120 Speaker 2: and family, but readers, the ability to touch tens of 895 01:01:38,160 --> 01:01:41,760 Speaker 2: thousands of people and in a very positive way. It 896 01:01:42,120 --> 01:01:46,280 Speaker 2: is a very very rare thing. I hope people appreciate 897 01:01:47,200 --> 01:01:52,760 Speaker 2: the conversation not as a morbid remembrance, but as a 898 01:01:52,800 --> 01:01:56,560 Speaker 2: hopeful and uplifting one for somebody who left a very 899 01:01:56,600 --> 01:01:57,680 Speaker 2: positive mark behind. 900 01:01:57,840 --> 01:01:58,040 Speaker 3: Yeah. 901 01:01:58,440 --> 01:02:01,960 Speaker 2: Well, thank you, gentlemen for being so generous with your time. 902 01:02:02,200 --> 01:02:05,760 Speaker 2: We have been speaking with Jason Dwig and William Bernstein 903 01:02:06,520 --> 01:02:11,720 Speaker 2: remembering the lifetimes and writings of Jonathan Clements in anticipation 904 01:02:11,960 --> 01:02:15,960 Speaker 2: of his final book, Money and Me, coming out May 905 01:02:16,040 --> 01:02:20,080 Speaker 2: twenty sixth, twenty twenty sixth. I would be remiss if 906 01:02:20,080 --> 01:02:22,120 Speaker 2: I didn't thank the Cracked team that helps put these 907 01:02:22,160 --> 01:02:26,960 Speaker 2: conversations together each week. Alexis Noriega is my video producer. 908 01:02:27,440 --> 01:02:32,680 Speaker 2: Sean Russo is my researcher. Anna Luke is my podcast producer. 909 01:02:33,440 --> 01:02:37,040 Speaker 2: I'm Barry Ridolts. You've been listening to Masters in Business 910 01:02:37,560 --> 01:02:39,200 Speaker 2: on Bloomberg Radio