1
00:00:13,240 --> 00:00:15,320
Speaker 1: Let me just ask this question. Don't many have shipped

2
00:00:15,360 --> 00:00:18,200
Speaker 1: to carry too? So like what's in my purse? Sometimes

3
00:00:18,200 --> 00:00:21,520
Speaker 1: it's a bar, it's an EpiPen, always an EpiPen. What's

4
00:00:21,560 --> 00:00:24,000
Speaker 1: the difference between a messenger bag because you said he

5
00:00:24,079 --> 00:00:26,680
Speaker 1: used to carry a messenger bag like one of those

6
00:00:26,720 --> 00:00:28,800
Speaker 1: sort of like, and a brief isn't a briefcase like

7
00:00:28,800 --> 00:00:31,560
Speaker 1: a men's purse. So I don't And then I understand

8
00:00:31,560 --> 00:00:34,040
Speaker 1: that there are many gay men that where you know,

9
00:00:34,280 --> 00:00:38,400
Speaker 1: heels and purses and great, um, I don't know that

10
00:00:38,440 --> 00:00:40,959
Speaker 1: many straight men. Why is it really just a female thing?

11
00:00:41,080 --> 00:00:43,440
Speaker 1: I don't men need to carry their ship without the

12
00:00:43,479 --> 00:00:49,320
Speaker 1: carrying iPad or like paperwork. So a backpack is okay,

13
00:00:50,280 --> 00:00:53,400
Speaker 1: a briefcase is okay, a messenger bag is okay. But

14
00:00:53,520 --> 00:00:58,600
Speaker 1: like a cross body merce, I think I'm calling it

15
00:00:58,680 --> 00:01:01,360
Speaker 1: is that wrong? People? You said not online data. Now

16
00:01:01,400 --> 00:01:04,319
Speaker 1: everybody only online date. So one day men will just

17
00:01:04,360 --> 00:01:07,199
Speaker 1: be wearing purses. Straight men will be wearing purses because

18
00:01:07,240 --> 00:01:09,480
Speaker 1: there's one guy just has to wear a purse and

19
00:01:09,520 --> 00:01:11,039
Speaker 1: then get to care of their ship with them like

20
00:01:11,080 --> 00:01:13,280
Speaker 1: we do. I don't know. I feel that I like

21
00:01:13,400 --> 00:01:15,480
Speaker 1: to have I like my person sitting on my bed

22
00:01:15,520 --> 00:01:18,560
Speaker 1: waiting for where we're gonna waiting. Glasses. That's why men

23
00:01:18,600 --> 00:01:20,520
Speaker 1: wear like blazers on planes, a lot of pockets. That

24
00:01:20,560 --> 00:01:22,880
Speaker 1: sounds like a good way to lose everything you own. Okay,

25
00:01:22,959 --> 00:01:25,080
Speaker 1: you might have a wallet, you have glasses in another pocket,

26
00:01:25,120 --> 00:01:27,520
Speaker 1: chaps to get another pocket, phone in another pocket. What

27
00:01:27,600 --> 00:01:29,760
Speaker 1: if you're a check bookind of guy. What if you

28
00:01:29,800 --> 00:01:34,240
Speaker 1: have an allergy, you need your eppypen. So like, I

29
00:01:34,280 --> 00:01:36,199
Speaker 1: don't know, I think we should bring male purses back

30
00:01:36,360 --> 00:01:38,479
Speaker 1: or it's in. I don't see a problem with men

31
00:01:38,600 --> 00:01:40,640
Speaker 1: maile purses. I think they have to be designed properly

32
00:01:40,640 --> 00:01:44,039
Speaker 1: for heterosexual men and designed properly for gay men. By

33
00:01:44,040 --> 00:01:46,920
Speaker 1: the way, many gay men don't want to be wearing

34
00:01:47,000 --> 00:01:50,760
Speaker 1: like blinged out purses or little goat up purses. I mean,

35
00:01:50,800 --> 00:01:53,920
Speaker 1: I just think it's just a functional item. Take it easy, everybody.

36
00:01:53,920 --> 00:01:55,960
Speaker 1: It's okay to have a male purse, and no problem

37
00:01:55,960 --> 00:01:57,960
Speaker 1: with that at all. Listen, if a man was wearing

38
00:01:57,960 --> 00:02:00,240
Speaker 1: a cross body bag on a first date, they'll I

39
00:02:00,320 --> 00:02:03,520
Speaker 1: might judge. So maybe I'm a hypocrite. I'm not sure.

40
00:02:04,560 --> 00:02:06,640
Speaker 1: Let's think about this one. Tell me if you think

41
00:02:07,640 --> 00:02:11,280
Speaker 1: there's such an ocean between a cross body bag for

42
00:02:11,280 --> 00:02:14,560
Speaker 1: a man and a messenger bag and a backpack in

43
00:02:14,600 --> 00:02:17,880
Speaker 1: a briefcase or a brief bag. It's a brief bag.

44
00:02:17,919 --> 00:02:20,400
Speaker 1: It's a small bag for everything you need to know.

45
00:02:20,760 --> 00:02:23,200
Speaker 1: It's called a brief bag. Marketing it here right now,

46
00:02:23,680 --> 00:02:32,440
Speaker 1: steal it ticket, Let's do it. My next guest is

47
00:02:32,520 --> 00:02:36,480
Speaker 1: Kathy Ireland, who was a model for decades then started

48
00:02:36,480 --> 00:02:39,720
Speaker 1: her brand marketing company, Kathy Ireland Worldwide, where she is

49
00:02:39,760 --> 00:02:44,040
Speaker 1: the CEO. She founded her company and has since grown

50
00:02:44,080 --> 00:02:49,560
Speaker 1: it into a multi billion dollar international enterprise. We talked

51
00:02:49,600 --> 00:02:51,760
Speaker 1: today about how her parents prepared her to be an

52
00:02:51,880 --> 00:02:54,920
Speaker 1: entrepreneur as she went from model to mogul, and what

53
00:02:55,000 --> 00:02:58,040
Speaker 1: it takes to be successful in business and in relationships.

54
00:02:58,200 --> 00:03:07,480
Speaker 1: I hope you enjoy the conversation. Well, thank you for

55
00:03:07,680 --> 00:03:09,919
Speaker 1: doing this. I don't know how much you know about

56
00:03:10,000 --> 00:03:14,760
Speaker 1: this podcast, but this podcast is basically the filter is

57
00:03:15,080 --> 00:03:17,800
Speaker 1: people who have built a brand, started from the bottom

58
00:03:17,800 --> 00:03:20,160
Speaker 1: and now they're here. So I want to just get

59
00:03:20,160 --> 00:03:23,359
Speaker 1: a sense of, um, your upbringing. I read a little

60
00:03:23,360 --> 00:03:27,160
Speaker 1: bit about you. It seems like, um, you always were

61
00:03:27,400 --> 00:03:29,720
Speaker 1: somebody who liked to work, and you seem to have

62
00:03:29,720 --> 00:03:32,720
Speaker 1: a structure as a child, Like, so is that because

63
00:03:32,720 --> 00:03:36,640
Speaker 1: your parents were disciplinarians or you came from a very

64
00:03:36,840 --> 00:03:41,800
Speaker 1: um traditional quote unquote normal background, or what was that? Like?

65
00:03:42,280 --> 00:03:44,960
Speaker 1: I'm blessed to have amazing parents. My mom and dad

66
00:03:46,040 --> 00:03:50,520
Speaker 1: raised my two sisters and me to not have limits.

67
00:03:51,080 --> 00:03:55,240
Speaker 1: And you know, as a little girl, I remember my

68
00:03:55,320 --> 00:03:58,440
Speaker 1: dad saying the prayers at dinner, you know, thank you

69
00:03:58,480 --> 00:04:00,400
Speaker 1: God for making me the richest man in world. And

70
00:04:00,440 --> 00:04:04,960
Speaker 1: I grew up thinking we were materially wealthy, um, which

71
00:04:05,000 --> 00:04:08,920
Speaker 1: we were not. We never went without yet Dad was

72
00:04:08,960 --> 00:04:13,720
Speaker 1: speaking about, you know, just priceless joys of our family.

73
00:04:13,840 --> 00:04:17,200
Speaker 1: So my dad worked in labor relations. He worked with

74
00:04:17,240 --> 00:04:20,800
Speaker 1: a farm workers growing up in Santa Barbara. He worked

75
00:04:20,839 --> 00:04:25,599
Speaker 1: with says Or Chavez and is a little girl driving

76
00:04:25,720 --> 00:04:29,719
Speaker 1: past Oxnarden camerio. He'd always point out like, look, girls, look,

77
00:04:29,920 --> 00:04:34,359
Speaker 1: and he would point out people who were working in

78
00:04:34,440 --> 00:04:39,000
Speaker 1: the fields who had no place to relieve themselves with dignity.

79
00:04:39,120 --> 00:04:44,719
Speaker 1: He would point out people bending over doing labor that

80
00:04:44,760 --> 00:04:48,520
Speaker 1: would bring food to our tables with these short hose

81
00:04:48,960 --> 00:04:52,440
Speaker 1: because they were less expensive. How people are treated as

82
00:04:52,440 --> 00:04:55,840
Speaker 1: always been at the forefront of my mind. My mom

83
00:04:56,080 --> 00:05:00,360
Speaker 1: is my hero. I mean everything from babysitting business, house

84
00:05:00,520 --> 00:05:05,080
Speaker 1: keeping business. Mom would make in the seventies, she made

85
00:05:05,120 --> 00:05:08,400
Speaker 1: halter dresses that she'd sell at art fares on the beach,

86
00:05:08,480 --> 00:05:10,960
Speaker 1: and as like a six seven year old, I would

87
00:05:10,960 --> 00:05:14,560
Speaker 1: make jewelry and handbags that would coordinate with mom's design.

88
00:05:15,080 --> 00:05:20,080
Speaker 1: So that entrepreneurial spirit, the creativity from my mom, how

89
00:05:20,120 --> 00:05:24,800
Speaker 1: people are treated from my dad definitely impacts everything that

90
00:05:24,880 --> 00:05:28,040
Speaker 1: we do. And we started our brand from my kitchen table.

91
00:05:28,560 --> 00:05:31,919
Speaker 1: I was an aging pregnant model. We started with a

92
00:05:32,000 --> 00:05:35,320
Speaker 1: single pair of socks, and we started by conducting surprise

93
00:05:35,440 --> 00:05:39,080
Speaker 1: factory inspections because you'll learn a lot when you show

94
00:05:39,160 --> 00:05:44,360
Speaker 1: up unexpectedly. And as our company has grown, that's something

95
00:05:44,400 --> 00:05:47,120
Speaker 1: that we continue today and it's critical to our work.

96
00:05:47,640 --> 00:05:51,240
Speaker 1: Sorry you said we, so who's we started? We? So

97
00:05:51,400 --> 00:05:55,520
Speaker 1: that's our team. And during all the years that I modeled,

98
00:05:55,600 --> 00:05:59,679
Speaker 1: I was trying and failing at businesses. The modeling career

99
00:05:59,680 --> 00:06:01,760
Speaker 1: would not have gone on as long as it did

100
00:06:01,880 --> 00:06:06,320
Speaker 1: had one of those earlier ventures been successful. UH learned

101
00:06:06,320 --> 00:06:09,240
Speaker 1: a lot of powerful lessons along the way, and so

102
00:06:10,000 --> 00:06:13,640
Speaker 1: I was investing in people. UH somebody with a great

103
00:06:13,800 --> 00:06:20,080
Speaker 1: I who would become our worldwide, genius creative director, somebody

104
00:06:20,120 --> 00:06:25,640
Speaker 1: who understood marketing, someone who would be our vision strategist.

105
00:06:25,720 --> 00:06:28,800
Speaker 1: This wonderful team and we've got our millennial team, our

106
00:06:28,880 --> 00:06:33,400
Speaker 1: gen z team. It's it's really become family. Well, I

107
00:06:33,440 --> 00:06:38,000
Speaker 1: want to understand the how we got here. So you, um,

108
00:06:38,160 --> 00:06:41,479
Speaker 1: were discovered as a young girl by elite modeling agency

109
00:06:41,520 --> 00:06:43,440
Speaker 1: to just become a model. Just it was it was

110
00:06:43,520 --> 00:06:45,440
Speaker 1: something that you're gonna do on the side that you

111
00:06:45,480 --> 00:06:48,320
Speaker 1: thought it might be an interesting opportunity. Um, how did

112
00:06:48,360 --> 00:06:51,800
Speaker 1: that happen? At? What age was that? So, Bethany, I

113
00:06:51,880 --> 00:06:54,760
Speaker 1: was sixteen and I was a beach rat. I mean,

114
00:06:54,800 --> 00:06:57,040
Speaker 1: I was just my nose was always peeling, my hair

115
00:06:57,200 --> 00:07:01,839
Speaker 1: was always fried. This Glenda right, and this was in

116
00:07:01,880 --> 00:07:06,240
Speaker 1: Santa Barbara. This okay, got it? Yeah, So it's been

117
00:07:06,279 --> 00:07:10,240
Speaker 1: there since I was three years old and I went

118
00:07:10,280 --> 00:07:12,920
Speaker 1: to I went to the school and I was not

119
00:07:13,120 --> 00:07:16,080
Speaker 1: model material yet. This was at a time when like

120
00:07:16,160 --> 00:07:19,480
Speaker 1: the look of the moment was changing and so suddenly, um,

121
00:07:19,640 --> 00:07:23,200
Speaker 1: one eyebrow was okay, it was like good, So that

122
00:07:23,320 --> 00:07:25,800
Speaker 1: was great. So as Scout came to the class one

123
00:07:25,880 --> 00:07:27,920
Speaker 1: day asked if I'd like to go to New York

124
00:07:27,960 --> 00:07:32,280
Speaker 1: for the summer, and I said, no, thank you. Um,

125
00:07:32,320 --> 00:07:36,160
Speaker 1: I just it just didn't seem like something that that

126
00:07:36,160 --> 00:07:38,200
Speaker 1: that I would want to do. And did you think

127
00:07:38,240 --> 00:07:40,760
Speaker 1: you were pretty? Like did you think I'm sure you

128
00:07:40,800 --> 00:07:45,560
Speaker 1: didn't think about that, but did you think you were pretty? No? No, Um,

129
00:07:45,840 --> 00:07:48,640
Speaker 1: I didn't. Um, I mean I really didn't. That had

130
00:07:48,680 --> 00:07:52,680
Speaker 1: never been a part of my life. And recognizing that

131
00:07:53,160 --> 00:07:56,240
Speaker 1: it was really eye opening too because they were beautiful

132
00:07:57,120 --> 00:08:02,280
Speaker 1: um girls that were not given that opportunity. And so

133
00:08:02,320 --> 00:08:04,800
Speaker 1: I recognized, you know what, what is beauty? You know,

134
00:08:04,840 --> 00:08:08,440
Speaker 1: we're we're all beautiful um in different ways. But what

135
00:08:08,480 --> 00:08:11,080
Speaker 1: the world says? I mean, who really cares? It's just

136
00:08:11,360 --> 00:08:14,800
Speaker 1: very fickle. And uh, it gave me a good a

137
00:08:14,800 --> 00:08:18,080
Speaker 1: good understanding of that, something like the Emperor's New Clothes.

138
00:08:18,920 --> 00:08:22,160
Speaker 1: Yet that the agency call, they said, we will advance

139
00:08:22,160 --> 00:08:25,240
Speaker 1: to the money to spend the summer in New York.

140
00:08:25,280 --> 00:08:27,240
Speaker 1: If you don't like it, you can go home. And

141
00:08:27,280 --> 00:08:30,559
Speaker 1: so I just figured, you know what, it's an opportunity

142
00:08:30,680 --> 00:08:33,880
Speaker 1: to or earn some money to either go to college

143
00:08:34,000 --> 00:08:37,000
Speaker 1: or start a business. Wow, so you were thinking very early,

144
00:08:37,040 --> 00:08:40,000
Speaker 1: So like I didn't even think about the entrepreneurial world

145
00:08:40,080 --> 00:08:42,640
Speaker 1: until my late thirties, so you really had it instilled

146
00:08:42,640 --> 00:08:45,160
Speaker 1: in you early. So how many years did you model?

147
00:08:45,559 --> 00:08:49,400
Speaker 1: I mean about fifteen years something like that, So fifteen years.

148
00:08:49,679 --> 00:08:52,240
Speaker 1: But at the same time, you have these other ideas

149
00:08:52,320 --> 00:08:55,440
Speaker 1: and you're already aware that you're an entrepreneur. You just

150
00:08:55,480 --> 00:08:58,440
Speaker 1: had corty ideas you wanted to execute our inside you

151
00:08:58,480 --> 00:09:01,440
Speaker 1: know that you're a business person. It was at my

152
00:09:01,520 --> 00:09:06,640
Speaker 1: every spare moment um, you know, meeting with scientists and um,

153
00:09:06,679 --> 00:09:10,319
Speaker 1: different experts in different fields to try to learn and grow.

154
00:09:10,840 --> 00:09:12,520
Speaker 1: What did you want your business to be? What was

155
00:09:12,559 --> 00:09:15,559
Speaker 1: your goal? I wish I could x, not model, but this,

156
00:09:16,440 --> 00:09:18,520
Speaker 1: oh well, I mean as a as a child, so

157
00:09:18,559 --> 00:09:22,280
Speaker 1: many things. I grew up watching Jacques Cousteau. I wanted

158
00:09:22,400 --> 00:09:25,280
Speaker 1: in Scoba diving. I wanted to be an underwater explore

159
00:09:25,400 --> 00:09:27,439
Speaker 1: whatever that looked like. Didn't know how I'd earned money

160
00:09:27,440 --> 00:09:33,280
Speaker 1: doing that. UM. I wanted to uh to own things

161
00:09:33,600 --> 00:09:38,720
Speaker 1: and and do good with them. I wanted to build things, UM,

162
00:09:38,920 --> 00:09:41,559
Speaker 1: be creative. It was always there. I thought about being

163
00:09:41,559 --> 00:09:45,600
Speaker 1: a teacher. That was so appealing to me. And having

164
00:09:45,640 --> 00:09:50,480
Speaker 1: the opportunity to do those passions in different forms has

165
00:09:50,600 --> 00:09:53,520
Speaker 1: has been amazing. Well, that's interesting that you talk about that,

166
00:09:53,600 --> 00:09:57,640
Speaker 1: because people now, young people want to get on the

167
00:09:57,679 --> 00:10:00,000
Speaker 1: road and rush. They want to you know, you know,

168
00:10:00,000 --> 00:10:01,959
Speaker 1: I go to college or the second they finished college,

169
00:10:01,960 --> 00:10:04,080
Speaker 1: you know exactly what they're doing. And I didn't really

170
00:10:04,320 --> 00:10:06,200
Speaker 1: understand what I was or what I was doing, and

171
00:10:06,200 --> 00:10:08,720
Speaker 1: sometimes I still don't, and so my late thirties, So

172
00:10:08,760 --> 00:10:11,679
Speaker 1: what you're describing is a similarity to me, where I

173
00:10:11,800 --> 00:10:15,240
Speaker 1: always had different jobs, different ideas, did different things, took

174
00:10:15,240 --> 00:10:17,640
Speaker 1: the road where it took me thought I wanted to

175
00:10:17,720 --> 00:10:20,679
Speaker 1: be certain things at at at a certain time, whether

176
00:10:20,720 --> 00:10:22,600
Speaker 1: it was an actress or a comedian, or a host

177
00:10:22,800 --> 00:10:26,720
Speaker 1: or a natural food chef for a baker. But I

178
00:10:26,760 --> 00:10:29,840
Speaker 1: feel that that's valuable and people shouldn't be pigeonholing themselves

179
00:10:29,880 --> 00:10:33,120
Speaker 1: and rushing to know. It's about the journey. So you're

180
00:10:33,160 --> 00:10:36,240
Speaker 1: describing the journey because through that journey, and I'm sure

181
00:10:36,280 --> 00:10:38,959
Speaker 1: that all the twenty different ideas and businesses and jobs

182
00:10:39,000 --> 00:10:42,640
Speaker 1: you had, including modeling help you now in this bigger

183
00:10:42,760 --> 00:10:44,920
Speaker 1: empire that you have. You're so calling back I'm sure

184
00:10:44,960 --> 00:10:47,640
Speaker 1: to so many of those different things, and even though

185
00:10:48,040 --> 00:10:50,199
Speaker 1: you didn't think that at the time, they mattered in

186
00:10:50,240 --> 00:10:53,319
Speaker 1: the future. You're probably pulling things from them now, is that?

187
00:10:53,320 --> 00:10:57,080
Speaker 1: Would that be accurate? You are so perceptive, Bethany. I

188
00:10:57,080 --> 00:11:01,200
Speaker 1: mean absolutely, And uh, you're much younger than I am.

189
00:11:01,280 --> 00:11:03,600
Speaker 1: When I was young, I didn't go to college. It

190
00:11:03,640 --> 00:11:07,480
Speaker 1: wasn't my path. My formal education ended when I barely

191
00:11:07,520 --> 00:11:11,200
Speaker 1: finished high school. Uh. But I continue to learn and

192
00:11:11,240 --> 00:11:14,600
Speaker 1: be a student and believe in in great education in

193
00:11:14,640 --> 00:11:19,839
Speaker 1: many different forms. When I was young, kids would graduate

194
00:11:20,000 --> 00:11:25,000
Speaker 1: from college and find a job. Today, young people need

195
00:11:25,080 --> 00:11:29,160
Speaker 1: to invent one and not just one, but like seven, eight, nine,

196
00:11:29,280 --> 00:11:32,400
Speaker 1: ten in their lifetime. And so, yes, what you're saying,

197
00:11:33,320 --> 00:11:37,920
Speaker 1: all of those experiences helped me learn how to pivot

198
00:11:38,120 --> 00:11:42,120
Speaker 1: at a very young age. That was powerful. The modeling

199
00:11:42,559 --> 00:11:47,680
Speaker 1: was a wonderful gift, in the gift of rejection. I

200
00:11:47,720 --> 00:11:52,360
Speaker 1: didn't appreciate it in the oh my goodness, going door

201
00:11:52,400 --> 00:11:56,280
Speaker 1: to door, banging on doors, selling our socks, and people

202
00:11:56,880 --> 00:12:01,440
Speaker 1: laughing in my face, uh, saying what a stupid idea was,

203
00:12:01,600 --> 00:12:05,439
Speaker 1: and and other things that I won't say, um, slamming

204
00:12:05,520 --> 00:12:09,520
Speaker 1: doers in our face. But that didn't stop me. It

205
00:12:09,559 --> 00:12:13,680
Speaker 1: didn't destroy me. No, meant well, at least we're talking.

206
00:12:13,840 --> 00:12:17,959
Speaker 1: I'll come back tomorrow, you know, maybe your circumstances will

207
00:12:18,000 --> 00:12:21,400
Speaker 1: have changed, maybe you'll no longer be the person empower

208
00:12:21,520 --> 00:12:23,760
Speaker 1: the decision maker, maybe it will be in a better mood.

209
00:12:24,400 --> 00:12:29,200
Speaker 1: And I do encourage people, Um, if you're getting a rejection,

210
00:12:29,960 --> 00:12:33,160
Speaker 1: please don't let that stop you. Don't let if you

211
00:12:33,240 --> 00:12:35,719
Speaker 1: believe in what you're doing, if you've got passion for it,

212
00:12:36,400 --> 00:12:41,120
Speaker 1: don't let someone else's opinion of you or your circumstances

213
00:12:41,200 --> 00:12:46,120
Speaker 1: define or destroy you. And calendar to come back six

214
00:12:46,160 --> 00:12:48,320
Speaker 1: months later. If you get to know, I mean, I

215
00:12:48,400 --> 00:12:51,640
Speaker 1: was probably a little stalky. I'd come back the next day,

216
00:12:51,800 --> 00:12:55,040
Speaker 1: So maybe wait six months, that might be better advice.

217
00:13:04,600 --> 00:13:07,560
Speaker 1: So when you go into an airport or a public place,

218
00:13:07,559 --> 00:13:09,600
Speaker 1: not in Santa Barb because I'm sure everybody knows you're there,

219
00:13:09,800 --> 00:13:12,360
Speaker 1: do people think of you as Do people walk up

220
00:13:12,360 --> 00:13:14,400
Speaker 1: to you and say, oh, your Caffee Ireland the model,

221
00:13:14,800 --> 00:13:16,920
Speaker 1: or do they think that you're Caffee Ireland the mogul.

222
00:13:17,240 --> 00:13:19,320
Speaker 1: The reason I asked that is because sometimes people think

223
00:13:19,320 --> 00:13:21,720
Speaker 1: I'm for reality TV, and then other people, oh, that's

224
00:13:21,720 --> 00:13:24,640
Speaker 1: the skinny girl. And you've had a much longer career

225
00:13:24,679 --> 00:13:27,360
Speaker 1: in both, So I wonder what you are to people,

226
00:13:27,960 --> 00:13:31,760
Speaker 1: you know, Bethany. Um, it's that's such an interesting question.

227
00:13:32,040 --> 00:13:36,720
Speaker 1: And for so many years we intentionally built our brand

228
00:13:36,800 --> 00:13:42,160
Speaker 1: beneath the radar, and Forbes out at us. Um they

229
00:13:42,280 --> 00:13:43,880
Speaker 1: you know, they said, well, we've been clocking you. We're

230
00:13:43,880 --> 00:13:46,520
Speaker 1: going to do a story with or without your participation.

231
00:13:46,640 --> 00:13:49,280
Speaker 1: And I, you know, I love the people at Forbes,

232
00:13:49,320 --> 00:13:52,600
Speaker 1: and I always appreciate having, especially coming from that shut

233
00:13:52,679 --> 00:13:56,720
Speaker 1: up imposed background, having my voice heard, especially when it

234
00:13:56,720 --> 00:14:00,320
Speaker 1: comes to our brand, which I'm so passionate about. And

235
00:14:00,960 --> 00:14:04,640
Speaker 1: as I get older and maturity, I recognize what a

236
00:14:04,679 --> 00:14:10,080
Speaker 1: gift it is to break through my shy and selfish

237
00:14:10,240 --> 00:14:14,840
Speaker 1: shell of quietness to connect with other people. As I

238
00:14:14,920 --> 00:14:18,880
Speaker 1: get older, I recognize it's a gift to be exposed

239
00:14:18,920 --> 00:14:21,160
Speaker 1: to needs that are so much bigger than me and

240
00:14:21,280 --> 00:14:27,200
Speaker 1: opportunities that are so much bigger. And answer to your question, Uh,

241
00:14:27,200 --> 00:14:31,320
Speaker 1: it's wonderful that so often I can go out and

242
00:14:31,480 --> 00:14:35,280
Speaker 1: nobody knows who I am. They recognize the brand, but

243
00:14:35,400 --> 00:14:40,160
Speaker 1: maybe not me so much. Younger people don't necessarily know

244
00:14:40,280 --> 00:14:44,480
Speaker 1: me for the modeling career at all. It's um, hey,

245
00:14:44,640 --> 00:14:49,200
Speaker 1: I grew up sleeping in your princess Bouquet bedroom and

246
00:14:49,680 --> 00:14:52,520
Speaker 1: in your beautiful bed and I'm getting married now and

247
00:14:52,840 --> 00:14:55,000
Speaker 1: I want you to you know, I want to use

248
00:14:55,040 --> 00:14:57,800
Speaker 1: one of your estates for my wedding. You know, I

249
00:14:57,840 --> 00:15:01,400
Speaker 1: want you your team to those my gown, my jewelry,

250
00:15:01,440 --> 00:15:04,240
Speaker 1: all of that. Or it's you know, hey, I bought

251
00:15:04,280 --> 00:15:06,240
Speaker 1: this rug. Do you have a lamp? That? What you know?

252
00:15:06,280 --> 00:15:08,120
Speaker 1: What do you recommend? What should I get? It's it's

253
00:15:08,200 --> 00:15:12,600
Speaker 1: it's more of the business, is what I would say.

254
00:15:12,800 --> 00:15:15,280
Speaker 1: It's where you are now as an involved woman. I

255
00:15:15,320 --> 00:15:18,800
Speaker 1: asked that because I didn't realize that we had parallels.

256
00:15:18,800 --> 00:15:20,280
Speaker 1: Like I wouldn't have thought of it this way, but

257
00:15:20,600 --> 00:15:24,840
Speaker 1: people might not take a model or reality television stars seriously.

258
00:15:25,240 --> 00:15:27,720
Speaker 1: And I like the street cred that a place like

259
00:15:27,760 --> 00:15:30,240
Speaker 1: Forbes gives you. It makes me feel I think it's

260
00:15:30,240 --> 00:15:32,400
Speaker 1: important for women, even though you're under the radar. I

261
00:15:32,440 --> 00:15:34,160
Speaker 1: think it's important for you to be over the radar,

262
00:15:34,240 --> 00:15:36,440
Speaker 1: because for women to think that you could come from

263
00:15:36,480 --> 00:15:39,640
Speaker 1: being what everyone would think of as oh, just shut

264
00:15:39,720 --> 00:15:41,840
Speaker 1: up and smile, and you know, models are dumb and

265
00:15:41,880 --> 00:15:45,040
Speaker 1: that kind of thing. To be you know, known respected,

266
00:15:45,120 --> 00:15:46,960
Speaker 1: to have street cred, I mean, I think that is

267
00:15:47,080 --> 00:15:51,960
Speaker 1: valid and valuable. You have it Thank you, Bethany, thank

268
00:15:52,000 --> 00:15:55,680
Speaker 1: you and and too and you're you're such a powerful

269
00:15:55,720 --> 00:15:58,880
Speaker 1: example of this, Bethany, of not having limits. I mean,

270
00:15:58,920 --> 00:16:01,960
Speaker 1: nothing ever stops and we just keep growing. I mean

271
00:16:02,000 --> 00:16:06,400
Speaker 1: our our company from him to insurance Home, I mean

272
00:16:06,600 --> 00:16:11,000
Speaker 1: office lighting, sleepware, intimates next year, sportswear, and the launch

273
00:16:11,040 --> 00:16:13,880
Speaker 1: of our men's brand My six, which means got your

274
00:16:13,920 --> 00:16:17,560
Speaker 1: back with that, Tommy Maherry Uh, he's a marine. I mean,

275
00:16:17,600 --> 00:16:21,560
Speaker 1: if you think of Berkshire Hathaway Um, Warren Buffett is

276
00:16:21,600 --> 00:16:26,360
Speaker 1: someone I met through IRV Blumpkin and at Nebraska Furniture

277
00:16:26,480 --> 00:16:32,520
Speaker 1: Mart n f M, and just an incredible business leader,

278
00:16:32,760 --> 00:16:35,960
Speaker 1: and he introduced us to Warren Buffett. But what he's

279
00:16:36,000 --> 00:16:41,520
Speaker 1: built with Berkshire Hathaway, it's extremely inspiring. And I would

280
00:16:41,560 --> 00:16:47,680
Speaker 1: say our company can be defined as a mini conglomerate

281
00:16:48,640 --> 00:16:52,080
Speaker 1: inspired by Berkshire Hathaway, yet at a much, much, much

282
00:16:52,120 --> 00:16:57,160
Speaker 1: smaller valuation. We started with socks and we've sold over

283
00:16:57,200 --> 00:17:00,880
Speaker 1: a billion pairs of socks um and we keep going.

284
00:17:00,960 --> 00:17:05,040
Speaker 1: We're opening Kathy Ireland recovery centers throughout the country, and

285
00:17:05,040 --> 00:17:07,960
Speaker 1: our first one opens in Laconia, New Hampshire this fall.

286
00:17:08,760 --> 00:17:13,000
Speaker 1: Alcohol and drug abuse costs our country billions of dollars.

287
00:17:13,040 --> 00:17:17,760
Speaker 1: It destroys family, steals lives, and our passion with our

288
00:17:17,800 --> 00:17:22,320
Speaker 1: partners at Ascension is to break that cycle UM regardless

289
00:17:22,400 --> 00:17:24,720
Speaker 1: of your ability to pay for treatment. And you know,

290
00:17:24,760 --> 00:17:28,359
Speaker 1: when you're in that spiral, you either break down or

291
00:17:28,720 --> 00:17:33,800
Speaker 1: you break through. And UH for for me personally, after

292
00:17:33,960 --> 00:17:37,680
Speaker 1: faith and family, the work is a major priority because

293
00:17:37,680 --> 00:17:41,040
Speaker 1: it makes our nonprofit commitments grow. And I have the

294
00:17:41,080 --> 00:17:46,040
Speaker 1: privilege is serving as International Chair of the National Pediatric

295
00:17:46,160 --> 00:17:50,440
Speaker 1: Foundation UM, also serving on the board of the nfl

296
00:17:50,560 --> 00:17:53,560
Speaker 1: P I, the w n b a p A Board

297
00:17:53,560 --> 00:17:57,480
Speaker 1: of Advocates UM, the Advisory board for the Madison Program

298
00:17:57,480 --> 00:18:01,760
Speaker 1: at Princeton University, and in the abassador for the Elizabeth

299
00:18:01,760 --> 00:18:06,600
Speaker 1: Taylor Aids Foundation. UH our vision of our company that

300
00:18:06,720 --> 00:18:10,840
Speaker 1: encompasses all that we do, all the different sectors, our teach,

301
00:18:11,200 --> 00:18:16,720
Speaker 1: inspire and power make our world better. If potential partner

302
00:18:17,040 --> 00:18:19,879
Speaker 1: doesn't meet that criteria, we're not a good fit. And

303
00:18:19,880 --> 00:18:24,960
Speaker 1: how that looks is we UH. We have ten initiatives

304
00:18:25,000 --> 00:18:29,760
Speaker 1: that we require partners to participate in, and these are

305
00:18:30,119 --> 00:18:34,439
Speaker 1: nonprofit ways in which they can UM be involved in

306
00:18:34,600 --> 00:18:41,600
Speaker 1: and it involves everything from fighting hunger supporting education, fighting disease,

307
00:18:42,480 --> 00:18:47,600
Speaker 1: fighting human trafficking, and supporting our military veterans. And so

308
00:18:48,480 --> 00:18:51,159
Speaker 1: in order to work with us, that's the first test.

309
00:18:51,240 --> 00:18:53,040
Speaker 1: We we just got to see what will you do.

310
00:18:53,119 --> 00:18:56,440
Speaker 1: We don't require a monetary amount, it can be volunteer days,

311
00:18:56,440 --> 00:18:58,720
Speaker 1: but it's got to be profound and make a difference

312
00:18:59,240 --> 00:19:02,959
Speaker 1: in that way. In success, we know that we are

313
00:19:03,040 --> 00:19:06,160
Speaker 1: really honoring that vision and it gets our team excited.

314
00:19:06,200 --> 00:19:08,399
Speaker 1: Sometimes people say, well, why do you still do this

315
00:19:08,520 --> 00:19:12,040
Speaker 1: after all these years? What what keeps you going? And

316
00:19:12,080 --> 00:19:15,320
Speaker 1: my answer is my goodness. We have a lot of

317
00:19:15,359 --> 00:19:18,359
Speaker 1: work ahead of us in so many ways where a

318
00:19:18,440 --> 00:19:22,399
Speaker 1: baby brand there, there's so much to be done, and

319
00:19:22,480 --> 00:19:28,119
Speaker 1: that you must have an incredible sense of other people, infrastructure,

320
00:19:28,160 --> 00:19:31,719
Speaker 1: managing from the beginning to be able to do this.

321
00:19:31,800 --> 00:19:33,640
Speaker 1: You're I don't, I don't think you're doing this yourself.

322
00:19:33,640 --> 00:19:36,240
Speaker 1: But still there has to be mean your skin looks good,

323
00:19:36,280 --> 00:19:38,480
Speaker 1: you look fresh, you look relaxed. There has to be

324
00:19:38,520 --> 00:19:40,880
Speaker 1: a way that you are handling this where you still

325
00:19:40,960 --> 00:19:42,800
Speaker 1: have some sort of a life. You have three kids,

326
00:19:43,080 --> 00:19:45,120
Speaker 1: you have it seems to be a successful marriage, which

327
00:19:45,119 --> 00:19:48,920
Speaker 1: we'll get into. How the hell do you manage this?

328
00:19:49,040 --> 00:19:51,560
Speaker 1: And and and I want off the ride half the time,

329
00:19:51,560 --> 00:19:53,000
Speaker 1: and I want to give up half of it so

330
00:19:53,080 --> 00:19:55,600
Speaker 1: somebody could come in and take it over. So what

331
00:19:55,640 --> 00:19:58,520
Speaker 1: what is that about? It's you know what, Bethany. A

332
00:19:58,520 --> 00:20:02,440
Speaker 1: lot of times there are hard days, and brand building

333
00:20:02,600 --> 00:20:06,120
Speaker 1: is you know, it is hard work. I've been accused

334
00:20:06,160 --> 00:20:08,399
Speaker 1: of being a control freak. I prefer to think of

335
00:20:08,440 --> 00:20:12,160
Speaker 1: it as passionate. I am deeply passionate. Not just what

336
00:20:12,240 --> 00:20:14,439
Speaker 1: we do, but how we do it. It's got to

337
00:20:14,480 --> 00:20:17,840
Speaker 1: be done well. Um. I'm getting much better at delegating

338
00:20:18,320 --> 00:20:22,520
Speaker 1: work with an incredible team, but it it is important

339
00:20:22,840 --> 00:20:26,200
Speaker 1: that what we do that that we can just protect

340
00:20:26,320 --> 00:20:29,960
Speaker 1: the integrity of it. That is important. And the how

341
00:20:30,480 --> 00:20:35,480
Speaker 1: it's you know, I people talk about balance and some

342
00:20:35,600 --> 00:20:39,440
Speaker 1: days I don't have it at all. Um, some days

343
00:20:39,520 --> 00:20:44,240
Speaker 1: I am a mess. What is key for me to

344
00:20:45,520 --> 00:20:48,920
Speaker 1: just to just to go through each and every day

345
00:20:49,119 --> 00:20:52,640
Speaker 1: is that I honor my priorities and for me, it's

346
00:20:52,720 --> 00:20:56,359
Speaker 1: my faith, and then it's my family, and then it's

347
00:20:56,400 --> 00:21:00,320
Speaker 1: the work. And the minute those orders are in the

348
00:21:00,359 --> 00:21:03,760
Speaker 1: minute those values are out of order, okay, my coping

349
00:21:03,800 --> 00:21:06,880
Speaker 1: skills are out the window, and I'm not effective at anything,

350
00:21:07,080 --> 00:21:10,119
Speaker 1: and so I must and know. I think for women

351
00:21:10,480 --> 00:21:13,480
Speaker 1: it can be a hard thing. I was forty before

352
00:21:13,480 --> 00:21:16,840
Speaker 1: I learned that no was a complete sentence. Many people

353
00:21:16,920 --> 00:21:19,040
Speaker 1: pull at you and you don't see it happening. And

354
00:21:19,040 --> 00:21:21,080
Speaker 1: it's like any mom who has a couple of kids

355
00:21:21,119 --> 00:21:24,360
Speaker 1: and doesn't have a business understands this. It's a slippery

356
00:21:24,359 --> 00:21:26,240
Speaker 1: slope they're pulling and if they want you here. And

357
00:21:26,680 --> 00:21:29,920
Speaker 1: boundaries are so important I have found and even more

358
00:21:29,960 --> 00:21:32,600
Speaker 1: really sticking to the boundaries, like certain things you just

359
00:21:32,680 --> 00:21:34,879
Speaker 1: find that, oh they're coming over there, they're gonna do

360
00:21:34,920 --> 00:21:36,240
Speaker 1: this tomorrow. I set this up for you, and I

361
00:21:36,359 --> 00:21:39,439
Speaker 1: keep saying yes, and then I'm no, bos stop stop,

362
00:21:39,560 --> 00:21:41,760
Speaker 1: Like I'm not an animal. You're sitting behind a desk.

363
00:21:41,840 --> 00:21:43,919
Speaker 1: I got either the talent, be the face, to be

364
00:21:43,960 --> 00:21:56,320
Speaker 1: the thing. So saying no, it's a discipline. What about

365
00:21:56,520 --> 00:22:00,280
Speaker 1: your quote unquote, I talk about successful relationships along have

366
00:22:00,320 --> 00:22:04,040
Speaker 1: you been married thirty three years in August? Okay, so

367
00:22:04,119 --> 00:22:06,800
Speaker 1: no matter what the behind the scenes dynamics, that would

368
00:22:06,800 --> 00:22:10,800
Speaker 1: be defined as a successful relationship. And uh, your husband

369
00:22:10,800 --> 00:22:15,640
Speaker 1: said doctor, emergency room doctor and commercial fisherman. Okay, so

370
00:22:15,960 --> 00:22:19,240
Speaker 1: he's you know, by everyone's standards, a successful man too,

371
00:22:19,480 --> 00:22:23,119
Speaker 1: by the superficial definition of successful, he has a successful career.

372
00:22:23,480 --> 00:22:27,280
Speaker 1: So how you know I often talk about two different

373
00:22:27,280 --> 00:22:30,840
Speaker 1: people who are very successful in relationship with other successful people,

374
00:22:31,400 --> 00:22:35,800
Speaker 1: and I have heard everything from I don't work on

375
00:22:35,920 --> 00:22:39,280
Speaker 1: my partner, I work on myself. Let they work on themselves. Um,

376
00:22:39,720 --> 00:22:42,320
Speaker 1: we give each other a long leash. We have our

377
00:22:42,320 --> 00:22:45,200
Speaker 1: own lives, but come together. So you know, we check

378
00:22:45,280 --> 00:22:46,720
Speaker 1: in with each other once a day. And then I'm

379
00:22:46,720 --> 00:22:50,359
Speaker 1: collecting all of this wisdom. So what are the things

380
00:22:50,400 --> 00:22:52,800
Speaker 1: that you have found to be your threads that have

381
00:22:52,880 --> 00:22:56,639
Speaker 1: contributed to what you've done right and wrong? Uh? You know,

382
00:22:56,760 --> 00:23:00,960
Speaker 1: every marriage is, Um, it takes work. It takes a

383
00:23:00,960 --> 00:23:03,920
Speaker 1: lot of work and good work. Did it always take

384
00:23:03,920 --> 00:23:06,840
Speaker 1: a lot of work, even in the beginning, Yeah, yeah,

385
00:23:06,880 --> 00:23:09,040
Speaker 1: it's it's it's always been more. I'd say more work

386
00:23:09,080 --> 00:23:11,320
Speaker 1: in the beginning, a lot more work in the beginning.

387
00:23:12,040 --> 00:23:15,120
Speaker 1: And you know, hopefully as we grow older, we keep learning.

388
00:23:15,160 --> 00:23:17,760
Speaker 1: And I never want to make the same mistakes twice.

389
00:23:18,680 --> 00:23:22,760
Speaker 1: What's been key in our marriage is that I don't

390
00:23:22,800 --> 00:23:26,160
Speaker 1: look at it as a contract. It's a covenant with God.

391
00:23:26,400 --> 00:23:29,840
Speaker 1: And so, uh, there are days when we might not

392
00:23:30,040 --> 00:23:34,199
Speaker 1: feel like Um, you know, honoring our our marriage with

393
00:23:34,280 --> 00:23:37,040
Speaker 1: each other. There are days when we might make each

394
00:23:37,040 --> 00:23:40,359
Speaker 1: other really angry or or whatever. It's like, Okay, I

395
00:23:40,400 --> 00:23:44,960
Speaker 1: made a promise to God, do so. Um. That relationship

396
00:23:45,560 --> 00:23:49,239
Speaker 1: helps me to see my husband and others, you know,

397
00:23:49,560 --> 00:23:54,720
Speaker 1: other relationships too through his eyes with value. And it's like, okay,

398
00:23:54,800 --> 00:23:57,920
Speaker 1: how how am I going to speak to this person? Um,

399
00:23:57,960 --> 00:24:00,719
Speaker 1: I'm not just gonna just earned out, you know, I'm

400
00:24:00,760 --> 00:24:04,439
Speaker 1: gonna be quick to think, slow to speak, and slow

401
00:24:04,480 --> 00:24:07,080
Speaker 1: to become angry. Don't let the sun go down on

402
00:24:07,160 --> 00:24:10,560
Speaker 1: your anger. I mean, those are those are key. I

403
00:24:10,680 --> 00:24:12,600
Speaker 1: like that. And you know what I like? Um, I

404
00:24:12,600 --> 00:24:17,560
Speaker 1: mean I respect Uh, I respect your faith a lot.

405
00:24:17,680 --> 00:24:20,040
Speaker 1: Like it's a dedication, it's a discipline, and it's it's

406
00:24:20,080 --> 00:24:22,080
Speaker 1: just it's amazing. I mean, you and Maria Shriver are

407
00:24:22,080 --> 00:24:26,679
Speaker 1: the two people who really walk that walk. Um, and

408
00:24:26,840 --> 00:24:30,520
Speaker 1: I like UM. I think it's comforting to people to

409
00:24:30,800 --> 00:24:36,399
Speaker 1: hear that not only business, but relationships both. It's really

410
00:24:36,400 --> 00:24:39,040
Speaker 1: not about bells and whistles and light. I always say,

411
00:24:39,080 --> 00:24:42,000
Speaker 1: you can make a life. You can create a lifestyle

412
00:24:42,040 --> 00:24:44,320
Speaker 1: out of a life. You can't create a life out

413
00:24:44,320 --> 00:24:46,520
Speaker 1: of a lifestyle. So people are always worried about what

414
00:24:46,560 --> 00:24:49,520
Speaker 1: everybody else thinks. Lifestyle and people are worried about Instagram

415
00:24:49,600 --> 00:24:51,680
Speaker 1: selfies and filters, and like you're gonna create a whole

416
00:24:51,720 --> 00:24:54,919
Speaker 1: business from either being on TV or being social media famous,

417
00:24:54,920 --> 00:24:57,520
Speaker 1: which is like the low hanging brute. That's sort of

418
00:24:57,640 --> 00:25:00,880
Speaker 1: just like all the shiny objects. But it's comforting. It's

419
00:25:00,920 --> 00:25:03,800
Speaker 1: not so sexy, but it's comforting to to hear and

420
00:25:03,880 --> 00:25:08,720
Speaker 1: know that business and relationships are old school hard work. Period.

421
00:25:08,720 --> 00:25:11,919
Speaker 1: Doesn't matter if it's eighteen hundred or if it's one.

422
00:25:12,040 --> 00:25:14,000
Speaker 1: It's the same story. Yeah, you know, Bethany, I have

423
00:25:14,080 --> 00:25:18,400
Speaker 1: not figured out any way around that. It's You're absolutely right,

424
00:25:18,480 --> 00:25:20,520
Speaker 1: it's it's hard work. It's good work. Same thing with

425
00:25:20,560 --> 00:25:23,560
Speaker 1: your weight, your body, your health. Yeah yeah, good for

426
00:25:23,680 --> 00:25:25,800
Speaker 1: that's good. I like, I think that's comforting because everybody

427
00:25:25,800 --> 00:25:28,600
Speaker 1: gets the keys to that. Everybody gets a successful relationship.

428
00:25:28,640 --> 00:25:32,440
Speaker 1: Everybody could be successful, have a successful business. There's no shortcut.

429
00:25:32,560 --> 00:25:35,760
Speaker 1: Oh and and Bethany, is something you said that is

430
00:25:35,920 --> 00:25:39,800
Speaker 1: so relevant to I mean, I have had really famous

431
00:25:39,920 --> 00:25:42,760
Speaker 1: people come to me and tell me that, you know,

432
00:25:42,800 --> 00:25:44,840
Speaker 1: they're they're trying to build a brand, but it's like

433
00:25:44,920 --> 00:25:49,040
Speaker 1: really hard work and it there's nothing wrong with the

434
00:25:49,160 --> 00:25:52,480
Speaker 1: celebrity endorsement if that's what you want. But as far

435
00:25:52,520 --> 00:25:54,720
Speaker 1: as is building a brand, I mean that takes a

436
00:25:54,720 --> 00:25:58,320
Speaker 1: lot more than an autograph, photo or um, you know,

437
00:25:58,440 --> 00:26:01,680
Speaker 1: and that's why celebrities are brands. But they don't have brands,

438
00:26:01,800 --> 00:26:04,359
Speaker 1: and that I mean literally I can think of five

439
00:26:04,480 --> 00:26:07,359
Speaker 1: that do. It's not that it's not easy to build

440
00:26:07,359 --> 00:26:09,320
Speaker 1: a brand. To be a brand is a different story

441
00:26:09,359 --> 00:26:11,600
Speaker 1: to be really famous. And like you said, it's not

442
00:26:11,720 --> 00:26:13,280
Speaker 1: your name on something or take a picture. It's very

443
00:26:13,280 --> 00:26:15,920
Speaker 1: different than building a brand with your name or without

444
00:26:15,920 --> 00:26:18,720
Speaker 1: your name, just any brand. So that's any brandeah. I

445
00:26:18,720 --> 00:26:21,639
Speaker 1: mean the average lifespan of a brand is five years

446
00:26:22,280 --> 00:26:24,480
Speaker 1: and I didn't know that. That makes me happy. I

447
00:26:24,480 --> 00:26:27,360
Speaker 1: can't believe we've made it over a decade. Wow, Well, Bethany,

448
00:26:27,440 --> 00:26:31,560
Speaker 1: you're you are amazing. I mean, what you've built is incredible,

449
00:26:31,560 --> 00:26:35,359
Speaker 1: and you're inspiring and empowering so many people. I'm so

450
00:26:35,440 --> 00:26:38,040
Speaker 1: I mean, I was so excited to get the invitation

451
00:26:38,119 --> 00:26:40,200
Speaker 1: to be with you because I have so much respect

452
00:26:40,240 --> 00:26:43,600
Speaker 1: for you and what you've built. And we certainly don't

453
00:26:43,600 --> 00:26:45,560
Speaker 1: take it for granted that this is the twenty eight

454
00:26:45,680 --> 00:26:48,399
Speaker 1: year of our brand. But to build a brand, I

455
00:26:48,400 --> 00:26:50,640
Speaker 1: mean you've got to have an understanding of who you're

456
00:26:50,720 --> 00:26:56,160
Speaker 1: serving and price to value ratio, and you know what

457
00:26:56,240 --> 00:27:00,440
Speaker 1: it is that you're seeking to accomplish. Infrastructure, all of it.

458
00:27:00,440 --> 00:27:03,080
Speaker 1: It's got to be in place. Absolutely. I'm very impressed

459
00:27:03,119 --> 00:27:06,640
Speaker 1: by you. So I will ask the last question, UM,

460
00:27:06,680 --> 00:27:09,919
Speaker 1: which is this has nothing to do with um. This

461
00:27:10,080 --> 00:27:12,280
Speaker 1: is purely business, not your family, not giving birth to

462
00:27:12,320 --> 00:27:15,000
Speaker 1: your kids. Not this is the rose and thorn of

463
00:27:15,080 --> 00:27:17,600
Speaker 1: your career. What what is the rose and what has

464
00:27:17,640 --> 00:27:23,959
Speaker 1: been a thorn? Let's see thorn. I'll start with that. Um.

465
00:27:24,560 --> 00:27:28,040
Speaker 1: We you know, our our company bumped into bankruptcy, not

466
00:27:28,280 --> 00:27:31,600
Speaker 1: us personally, but it was at a time when we

467
00:27:31,680 --> 00:27:37,800
Speaker 1: had one major retailer carrying our products, our socks, and

468
00:27:38,200 --> 00:27:40,879
Speaker 1: which that brand grew. It grew to include a complete

469
00:27:40,960 --> 00:27:46,359
Speaker 1: line of apparel, um and accessories. And at that point

470
00:27:46,359 --> 00:27:49,760
Speaker 1: in time, we had thirty seven team members with families

471
00:27:50,240 --> 00:27:55,720
Speaker 1: on payroll, and the bank called to set up a lunch,

472
00:27:56,160 --> 00:27:59,800
Speaker 1: UM and I enjoyed lunch with a bank on many

473
00:27:59,800 --> 00:28:03,400
Speaker 1: Asians always sharing our business plan. This time was very,

474
00:28:03,520 --> 00:28:05,919
Speaker 1: very different. I mean it was just so different. You know,

475
00:28:05,920 --> 00:28:09,320
Speaker 1: reaching for the for the check, one of the um

476
00:28:09,600 --> 00:28:15,679
Speaker 1: kind elderly bankers just said, you know, if this doesn't

477
00:28:15,720 --> 00:28:19,040
Speaker 1: work out, we could take away all your homes um.

478
00:28:19,960 --> 00:28:23,280
Speaker 1: And it was very chilling. So it was also very

479
00:28:23,280 --> 00:28:26,919
Speaker 1: eye opening and and we came through it. You know,

480
00:28:26,960 --> 00:28:30,399
Speaker 1: there were a lot of twenty four seven days. It was.

481
00:28:30,600 --> 00:28:35,000
Speaker 1: It was hard work, um. And I would say the

482
00:28:35,160 --> 00:28:42,440
Speaker 1: rose is the gift of being able despite all the naysayers,

483
00:28:42,600 --> 00:28:47,640
Speaker 1: despite people saying it couldn't be done. Uh. I love

484
00:28:47,680 --> 00:28:50,920
Speaker 1: to be underestimated. That's a powerful place to be. I

485
00:28:51,240 --> 00:28:55,560
Speaker 1: love that being able to grow and to have a

486
00:28:55,680 --> 00:29:01,320
Speaker 1: business today that provides so many jobs in so many services.

487
00:29:01,320 --> 00:29:04,480
Speaker 1: And I'd say the biggest rows is a nonprofit work

488
00:29:04,760 --> 00:29:08,680
Speaker 1: that we are privileged to be able to be involved

489
00:29:08,720 --> 00:29:12,560
Speaker 1: with that supports people all over the world. And that's

490
00:29:12,600 --> 00:29:16,720
Speaker 1: what inspires our team. And did you thrive or simply

491
00:29:16,800 --> 00:29:21,440
Speaker 1: survived during the pandemic? Did your business Thriver survive, Bethany,

492
00:29:21,600 --> 00:29:26,600
Speaker 1: We were very grateful, uh, And I really believe because

493
00:29:27,360 --> 00:29:32,200
Speaker 1: we've been pivoting since day one, it allowed us to

494
00:29:32,240 --> 00:29:36,280
Speaker 1: continue to pivot without missing a beat. And again, I

495
00:29:36,360 --> 00:29:39,200
Speaker 1: work with an incredible team. I love this team their family,

496
00:29:39,920 --> 00:29:42,680
Speaker 1: and we worked really hard. I'd say, you know, we're

497
00:29:42,760 --> 00:29:46,920
Speaker 1: working harder, we're working differently but bringing great solutions to

498
00:29:47,040 --> 00:29:53,720
Speaker 1: people in this time. So I'm incredibly grateful for what

499
00:29:53,760 --> 00:29:57,400
Speaker 1: we've been able to do despite the pandemic. Well, it's amazing.

500
00:29:57,440 --> 00:30:00,320
Speaker 1: You're talking very much about not only how you can

501
00:30:00,360 --> 00:30:03,000
Speaker 1: have a business where you are profitable, and you're also

502
00:30:03,040 --> 00:30:04,880
Speaker 1: helping other people. You're doing two different things at the

503
00:30:04,920 --> 00:30:08,720
Speaker 1: same time and they're all, you know, colliding in a

504
00:30:08,720 --> 00:30:11,560
Speaker 1: beautiful way. So are converging in a beautiful way. So

505
00:30:11,640 --> 00:30:14,840
Speaker 1: I think it's amazing. Um. I think it's great that

506
00:30:14,880 --> 00:30:19,320
Speaker 1: you're a good example of someone who when the Snowbob

507
00:30:19,400 --> 00:30:23,240
Speaker 1: was shaken during COVID, everybody just has to collect themselves,

508
00:30:23,280 --> 00:30:27,320
Speaker 1: take a deep breath, and that's when things usually go sideways.

509
00:30:27,400 --> 00:30:29,880
Speaker 1: But it's all about how you approach something. I've like

510
00:30:30,000 --> 00:30:33,000
Speaker 1: you've learned more from your mistakes than your successes, and

511
00:30:33,120 --> 00:30:34,880
Speaker 1: these are the times that define us. So I feel

512
00:30:34,880 --> 00:30:36,520
Speaker 1: the same way about the pandemic. It was like, how

513
00:30:36,520 --> 00:30:39,000
Speaker 1: do we do things differently? Shake it up, take a

514
00:30:39,040 --> 00:30:42,800
Speaker 1: deep breath, don't be stunned, and just execute. So I

515
00:30:42,680 --> 00:30:45,640
Speaker 1: I this has been a great conversation. You are one

516
00:30:45,680 --> 00:30:47,880
Speaker 1: of the first people I thought of wanting to speak

517
00:30:47,880 --> 00:30:49,959
Speaker 1: to when I created the filter and the brand of

518
00:30:49,960 --> 00:30:53,680
Speaker 1: what this show is. Oh well, definitely, thank you, thank you,

519
00:30:53,840 --> 00:30:56,080
Speaker 1: thank you so much. That means so much from you.

520
00:30:56,240 --> 00:30:58,960
Speaker 1: So I appreciate your time. UM, and I just think

521
00:30:59,000 --> 00:31:00,800
Speaker 1: it's amazing that you're doing and helpful lot of people.

522
00:31:00,880 --> 00:31:08,440
Speaker 1: So I'm glad you've talked with us today. So that

523
00:31:08,560 --> 00:31:13,640
Speaker 1: was Hathy Ireland. She is a mogul. She is a powerhouse,

524
00:31:13,760 --> 00:31:17,480
Speaker 1: a businesswoman who started out as a model. She became

525
00:31:17,520 --> 00:31:20,920
Speaker 1: a sports illustrated swimsuit model. She seems like someone who's

526
00:31:20,960 --> 00:31:24,960
Speaker 1: been underestimated many times in her life, and she has

527
00:31:25,000 --> 00:31:29,400
Speaker 1: a multibillion dollar conglomerate that has many brands and businesses

528
00:31:29,480 --> 00:31:36,280
Speaker 1: underneath it. Uh. Faith is an unequivocal part of her brand,

529
00:31:36,640 --> 00:31:41,560
Speaker 1: her motivation, her life, faith, family, than her business. Um,

530
00:31:41,600 --> 00:31:45,040
Speaker 1: there's a lot to learn from her and she does not.

531
00:31:45,440 --> 00:31:48,560
Speaker 1: She is a mogul that is not in the typical

532
00:31:48,600 --> 00:31:51,880
Speaker 1: if there's even a typical mogul package. I'm sure she's

533
00:31:51,880 --> 00:31:55,160
Speaker 1: been underestimated her entire life and career. And so it's

534
00:31:55,160 --> 00:32:02,280
Speaker 1: an interesting conversation from an undeniable brand, older businesswoman who

535
00:32:02,320 --> 00:32:06,120
Speaker 1: puts helping others at the forefront of the business decisions

536
00:32:06,120 --> 00:32:10,680
Speaker 1: that she makes. So she very clearly and believably is

537
00:32:10,720 --> 00:32:13,720
Speaker 1: not motivated by money. So that's a different type of

538
00:32:13,840 --> 00:32:17,920
Speaker 1: entrepreneur and a different lens to look through being a

539
00:32:17,960 --> 00:32:20,920
Speaker 1: business person and building a brand. Well, you know, the

540
00:32:20,960 --> 00:32:23,640
Speaker 1: trip is, I've found that most of the people here,

541
00:32:23,720 --> 00:32:29,680
Speaker 1: from Cheryl Sandberg to Matthew McConaughey, that they really haven't

542
00:32:29,720 --> 00:32:34,880
Speaker 1: been primarily motivated by money. And that's something to think

543
00:32:34,920 --> 00:32:37,840
Speaker 1: about when you think about building a brand in a business,

544
00:32:37,840 --> 00:32:42,080
Speaker 1: your reasons for doing it, your motivation, what you really want,

545
00:32:42,160 --> 00:32:45,760
Speaker 1: and if you're being true to yourself an authentic you

546
00:32:45,840 --> 00:32:49,000
Speaker 1: probably will be able to be successful at business. And

547
00:32:49,040 --> 00:32:54,000
Speaker 1: another thing that I realized from Kathy that I've known

548
00:32:54,120 --> 00:32:58,880
Speaker 1: but it's continually confirmed, is that old school hard work

549
00:32:59,200 --> 00:33:03,040
Speaker 1: is how to build a brand and a business, and

550
00:33:03,600 --> 00:33:06,720
Speaker 1: old school hard work is how to succeed in relationships.

551
00:33:14,120 --> 00:33:17,840
Speaker 1: Just Be is hosted and executive produced by me Bethany Frankel.

552
00:33:18,240 --> 00:33:21,080
Speaker 1: Just Be is a production of Be Real Productions and

553
00:33:21,320 --> 00:33:25,160
Speaker 1: I Heart Radio. Our managing producer is Fiona Smith and

554
00:33:25,200 --> 00:33:28,640
Speaker 1: our producer is Stephanie Stender. Our ep is Morgan Leavoy.

555
00:33:29,240 --> 00:33:31,320
Speaker 1: To catch more moments from the show, follow us on

556
00:33:31,360 --> 00:33:37,280
Speaker 1: Instagram and just be with Bethany