1 00:00:00,400 --> 00:00:05,000 Speaker 1: Welcome back to another edition of the Frida Egg Podcast. 2 00:00:05,400 --> 00:00:08,719 Speaker 1: Today's episode, I am joined by Billy Draddy. 3 00:00:09,520 --> 00:00:10,880 Speaker 2: Billy has been. 4 00:00:10,960 --> 00:00:14,520 Speaker 1: A big name in the golf fashion industry for a 5 00:00:14,520 --> 00:00:18,880 Speaker 1: long time. So we recorded an interview at the PGA 6 00:00:19,000 --> 00:00:22,960 Speaker 1: show in the Draddy den. Obviously, Uh, you know, Summit 7 00:00:22,960 --> 00:00:27,040 Speaker 1: Golf Brands, great brand, and they've been big supporters of 8 00:00:27,040 --> 00:00:28,639 Speaker 1: what we do at the Friday Egg. And it was 9 00:00:28,640 --> 00:00:30,920 Speaker 1: a lot of fun to uh get to turn the 10 00:00:30,960 --> 00:00:34,000 Speaker 1: mic and ask Billy some questions about you know, how 11 00:00:34,040 --> 00:00:37,080 Speaker 1: he got started in uh in the in the golf world. 12 00:00:37,240 --> 00:00:40,280 Speaker 2: So, without further ado, here's Billy Draddy. 13 00:00:40,400 --> 00:00:43,159 Speaker 1: I miss the green for example, I'm already upset when 14 00:00:43,200 --> 00:00:45,280 Speaker 1: I find my ball in the bunker, I'm really upset. 15 00:00:45,400 --> 00:00:46,639 Speaker 2: And when I find my ball in. 16 00:00:46,600 --> 00:00:50,960 Speaker 3: A Frida Egg, Friday Egg, the dreaded Friday Egg, fridagg 17 00:00:49,960 --> 00:00:52,440 Speaker 3: Frida Egg Bride Egg, Lie. 18 00:00:52,320 --> 00:00:53,599 Speaker 1: I'm about ready to run. 19 00:00:53,360 --> 00:00:54,000 Speaker 2: Off the golf. 20 00:01:17,240 --> 00:01:22,680 Speaker 1: It was from his recent book, Conversations Talking to Strangers. 21 00:01:22,800 --> 00:01:25,840 Speaker 1: I have that book. Yeah, I'm ten pages. Then yeah, 22 00:01:26,240 --> 00:01:28,160 Speaker 1: get the audio book. It goes quicker. 23 00:01:30,120 --> 00:01:34,720 Speaker 3: I downloaded on the trip from Miami to Orlando, and 24 00:01:34,800 --> 00:01:36,920 Speaker 3: so I you know, I really got deep into it. 25 00:01:36,920 --> 00:01:38,399 Speaker 2: It's it's actually really good. 26 00:01:38,800 --> 00:01:42,600 Speaker 3: I think all his books are good, but like this one, 27 00:01:42,640 --> 00:01:45,800 Speaker 3: I maybe because of getting through it so quick, it's 28 00:01:45,920 --> 00:01:47,800 Speaker 3: like it's it's staying with me. 29 00:01:48,800 --> 00:01:49,360 Speaker 2: You know what I mean. 30 00:01:49,600 --> 00:01:55,120 Speaker 1: Yeah, Yeah, I love Malcolm Gladwell's books. You can think 31 00:01:55,120 --> 00:01:56,200 Speaker 1: about stuff differently. 32 00:01:56,320 --> 00:01:57,040 Speaker 2: Yeah. 33 00:01:57,080 --> 00:02:02,520 Speaker 3: One of my favorites was if you everyone talks about 34 00:02:02,560 --> 00:02:05,080 Speaker 3: having a handgun in their house, if you have a 35 00:02:05,080 --> 00:02:08,720 Speaker 3: pool at your house, it's more dangerous than having a handgun. 36 00:02:10,000 --> 00:02:12,520 Speaker 2: That makes sense, Yeah, but you would never think that. 37 00:02:13,120 --> 00:02:16,280 Speaker 3: A parent would never think that when making the decision 38 00:02:16,280 --> 00:02:18,200 Speaker 3: to have a handgun or a pool in their house, 39 00:02:18,360 --> 00:02:20,320 Speaker 3: which was going to be more dangerous. 40 00:02:20,440 --> 00:02:21,880 Speaker 2: Especially for kids. Yeah. 41 00:02:22,480 --> 00:02:26,280 Speaker 1: Yeah, Malcolm Gladwells he's great with everything. He hates golf. 42 00:02:26,280 --> 00:02:29,280 Speaker 3: Though he hates golf, I don't think he hates what 43 00:02:29,320 --> 00:02:33,000 Speaker 3: he has said about like La County, you know, and 44 00:02:33,960 --> 00:02:36,520 Speaker 3: some of the great golf courses, and I mean LACC 45 00:02:36,760 --> 00:02:39,560 Speaker 3: is like the biggest example of like urban waste to him. 46 00:02:40,040 --> 00:02:40,480 Speaker 2: Yeah. 47 00:02:41,040 --> 00:02:43,920 Speaker 1: The thing about it though, in so many areas I 48 00:02:43,960 --> 00:02:45,480 Speaker 1: think about it is like if you look at a 49 00:02:45,480 --> 00:02:49,000 Speaker 1: picture of a like a nineteen thirty area of any 50 00:02:49,040 --> 00:02:51,960 Speaker 1: of any like great club there's nothing around. 51 00:02:51,680 --> 00:02:53,840 Speaker 2: The golf courting, nothing. 52 00:02:53,919 --> 00:02:56,840 Speaker 1: Like they built these places like out Yeah, and then 53 00:02:56,880 --> 00:02:59,079 Speaker 1: everybody decided they want to live there. 54 00:02:59,160 --> 00:02:59,440 Speaker 2: Yeah. 55 00:02:59,480 --> 00:03:01,359 Speaker 3: And and half the time when you're going to the 56 00:03:01,400 --> 00:03:05,080 Speaker 3: greatest golf courses in America, you drive through a terrible neighborhood. 57 00:03:06,200 --> 00:03:09,280 Speaker 1: So it's it's he didn't present the other side. I 58 00:03:09,320 --> 00:03:12,000 Speaker 1: was a little disappointed he did not. He was very 59 00:03:12,560 --> 00:03:17,600 Speaker 1: guided in his in his in his case against golf. 60 00:03:18,200 --> 00:03:20,120 Speaker 1: I mean that's the thing though, with anything in life, 61 00:03:20,120 --> 00:03:22,840 Speaker 1: you can you can always present, Like I think about 62 00:03:22,840 --> 00:03:27,000 Speaker 1: like statistics all the time. Yeah, if you want a 63 00:03:27,040 --> 00:03:29,919 Speaker 1: statistic to say something, you can figure out a way 64 00:03:29,960 --> 00:03:32,399 Speaker 1: for it to say something and flip it the other 65 00:03:32,440 --> 00:03:33,639 Speaker 1: way and do something. 66 00:03:34,040 --> 00:03:36,840 Speaker 3: I do that all the time in sales presentations. This 67 00:03:37,000 --> 00:03:40,520 Speaker 3: is our best seller versus last year, or you know 68 00:03:41,320 --> 00:03:47,400 Speaker 3: in that category, or it's up to from last week. Yeah, 69 00:03:47,640 --> 00:03:52,520 Speaker 3: on a zero base. Well that's what McGinley McGinley. McGinley 70 00:03:52,600 --> 00:03:56,880 Speaker 3: kind of spoke out events about Malcolm's argument, you know, 71 00:03:57,160 --> 00:04:01,240 Speaker 3: is that we shouldn't be apologizing about about golf being 72 00:04:02,080 --> 00:04:04,440 Speaker 3: a aspirational. 73 00:04:05,160 --> 00:04:06,280 Speaker 2: Elitist sport. 74 00:04:06,680 --> 00:04:11,280 Speaker 3: You know the fact that CEOs play it is is 75 00:04:11,320 --> 00:04:15,240 Speaker 3: a testament to the game that it actually does. It 76 00:04:15,280 --> 00:04:22,000 Speaker 3: promotes relationships, you know, it promotes communication, and that it's 77 00:04:22,040 --> 00:04:25,640 Speaker 3: it's it is sort of a you know, it's it's 78 00:04:25,680 --> 00:04:27,560 Speaker 3: a reward for being successful. 79 00:04:29,120 --> 00:04:31,960 Speaker 1: Yeah, and it doesn't have to be elitist, like if 80 00:04:31,960 --> 00:04:35,520 Speaker 1: you go if you go to Rancho Park in La County, 81 00:04:35,600 --> 00:04:37,279 Speaker 1: like the La County golf course. 82 00:04:37,360 --> 00:04:39,760 Speaker 2: Yeah, there's nothing elitist about the game there. 83 00:04:39,960 --> 00:04:42,719 Speaker 1: No, it's just you know, it's the lens that people 84 00:04:42,800 --> 00:04:45,599 Speaker 1: like to look at it through. And there's plenty of examples, 85 00:04:45,640 --> 00:04:48,680 Speaker 1: like the way I grew up playing golf, riding my 86 00:04:48,720 --> 00:04:51,400 Speaker 1: bike to the local MUNI was there was nothing elitist 87 00:04:51,440 --> 00:04:54,679 Speaker 1: about me putting my back, my bag on my back 88 00:04:54,720 --> 00:04:57,040 Speaker 1: and riding a bike to golf course not at all, 89 00:04:57,160 --> 00:04:59,880 Speaker 1: and spending all day chipping and putting around this chip 90 00:05:00,200 --> 00:05:01,359 Speaker 1: chipping green, you know. 91 00:05:01,760 --> 00:05:04,839 Speaker 3: Or someone coming to the game, you know, through caddying, 92 00:05:04,880 --> 00:05:07,760 Speaker 3: through their summer job, yeah, you know, and falling in 93 00:05:07,760 --> 00:05:10,480 Speaker 3: love with the game and wanting to make it a 94 00:05:10,520 --> 00:05:11,640 Speaker 3: priority in their life. 95 00:05:11,839 --> 00:05:13,520 Speaker 2: And that's the thing I was going to say too. 96 00:05:13,720 --> 00:05:16,520 Speaker 1: I almost said it last night when we had that discussion, 97 00:05:16,680 --> 00:05:20,280 Speaker 1: was like caddying, like as a kid, you learn how 98 00:05:20,320 --> 00:05:22,920 Speaker 1: to talk to all these people. Yeah, I mean there's 99 00:05:22,960 --> 00:05:26,680 Speaker 1: nothing better, no better job for a young kid than caddying. 100 00:05:26,800 --> 00:05:28,839 Speaker 2: No, And I mean I. 101 00:05:28,880 --> 00:05:33,680 Speaker 3: Always say that everyone in life should either caddie, waiter 102 00:05:34,040 --> 00:05:37,799 Speaker 3: or bartend. Everyone has to learn how to kiss ass 103 00:05:37,800 --> 00:05:38,520 Speaker 3: to make a dollar. 104 00:05:40,040 --> 00:05:43,120 Speaker 2: That's true. You know which one did you do as 105 00:05:43,120 --> 00:05:44,560 Speaker 2: a kid? All three? 106 00:05:45,040 --> 00:05:47,479 Speaker 3: I mean, except I didn't really waiter a lot. My 107 00:05:47,560 --> 00:05:50,599 Speaker 3: dad had three restaurants, so actually I would do both. 108 00:05:50,680 --> 00:05:54,120 Speaker 3: I mean I would literally I would caddy in the morning, 109 00:05:54,520 --> 00:05:58,400 Speaker 3: go play a baseball game, you know, four o'clock in 110 00:05:58,400 --> 00:06:01,000 Speaker 3: the afternoon, and then I would bartend at night. 111 00:06:01,839 --> 00:06:04,840 Speaker 2: What kind of restaurants? He had three. 112 00:06:04,680 --> 00:06:10,480 Speaker 3: Restaurants, all strategically located around Wingfoot and so one was 113 00:06:10,880 --> 00:06:14,760 Speaker 3: a seafood restaurant where you got lobster and steamers. One 114 00:06:14,960 --> 00:06:19,119 Speaker 3: was a tavern that that didn't serve dinner, only served lunch. 115 00:06:19,160 --> 00:06:23,440 Speaker 3: But they had these incredible hot sandwiches. Like their signature 116 00:06:23,480 --> 00:06:27,320 Speaker 3: sandwichich was the Balboa, which was rare roast beef on 117 00:06:27,560 --> 00:06:29,200 Speaker 3: garlic bread with Swiss cheese. 118 00:06:30,320 --> 00:06:31,359 Speaker 2: I want one right. 119 00:06:31,960 --> 00:06:35,040 Speaker 3: For breakfast with an hagg It actually would be incredible. 120 00:06:36,400 --> 00:06:38,159 Speaker 3: And the last one was kind of just like a 121 00:06:38,200 --> 00:06:42,719 Speaker 3: more creative, innovative American restaurant. You know, where they served steaks, 122 00:06:42,760 --> 00:06:45,240 Speaker 3: but you know there were specials every night and stuff 123 00:06:45,279 --> 00:06:46,359 Speaker 3: like that. 124 00:06:46,360 --> 00:06:50,760 Speaker 2: That's uh so where did you caddy? Did you carry? Have? 125 00:06:51,400 --> 00:06:52,000 Speaker 2: At Wingfoot? 126 00:06:52,000 --> 00:06:54,680 Speaker 3: That's probably one of their greatest policies is that they 127 00:06:54,720 --> 00:06:59,640 Speaker 3: allow members kids to caddy and so because they want 128 00:06:59,640 --> 00:07:03,600 Speaker 3: to promote junior golf. You know, they really kind of promote, 129 00:07:04,240 --> 00:07:08,120 Speaker 3: you know, making a loop and then in the afternoon 130 00:07:08,120 --> 00:07:12,840 Speaker 3: you get to go out and play and there's real 131 00:07:13,880 --> 00:07:19,920 Speaker 3: While obviously there's a certain amount of uh it's not 132 00:07:19,960 --> 00:07:24,960 Speaker 3: like walking into any caddyyard, you know, but it's also 133 00:07:25,120 --> 00:07:27,520 Speaker 3: the caddy master at the time, it was still a 134 00:07:27,680 --> 00:07:29,680 Speaker 3: very earn your way system. 135 00:07:29,760 --> 00:07:31,800 Speaker 2: You know. There was no favoritism, that's for sure. 136 00:07:31,920 --> 00:07:35,120 Speaker 1: There's almost reverse favoritism with great caddy masters. 137 00:07:35,320 --> 00:07:38,440 Speaker 2: Yes, yes, he was very happy to tell you. 138 00:07:38,440 --> 00:07:40,840 Speaker 3: You know that Ada Billy, you get down the hill 139 00:07:40,840 --> 00:07:42,920 Speaker 3: and get here at seven thirty in the morning if 140 00:07:42,960 --> 00:07:45,680 Speaker 3: you want to get out, you know, and you kind 141 00:07:45,680 --> 00:07:48,760 Speaker 3: of to duck your head and you know, and he 142 00:07:48,800 --> 00:07:52,040 Speaker 3: we literally talk like that, Adad Billy, go get J. T. 143 00:07:52,320 --> 00:07:55,600 Speaker 3: Shields and Jim Gallagha and get down to one West quick. 144 00:07:56,120 --> 00:07:58,200 Speaker 3: I don't want to hear anything about being a bad loop. 145 00:07:58,880 --> 00:08:01,880 Speaker 1: I'll tell you there's stuff about caddy masters that have 146 00:08:02,040 --> 00:08:06,360 Speaker 1: like this like authority. Yeah, like I mean I see 147 00:08:06,400 --> 00:08:08,680 Speaker 1: a caddy master, I'm still scared of ut Yeah, I'm like, 148 00:08:09,000 --> 00:08:09,840 Speaker 1: I don't want to cross that. 149 00:08:10,120 --> 00:08:12,720 Speaker 3: Plus what other job in today's world do you get? 150 00:08:12,720 --> 00:08:13,440 Speaker 3: The term master? 151 00:08:14,280 --> 00:08:18,080 Speaker 2: I mean it is very it's very sensitive. 152 00:08:18,240 --> 00:08:20,080 Speaker 3: Like if you thought if you took the word master 153 00:08:20,680 --> 00:08:24,120 Speaker 3: outside of it, you know, it's like, that doesn't sound right, 154 00:08:24,240 --> 00:08:26,760 Speaker 3: you know for a position that is that is really 155 00:08:26,800 --> 00:08:30,120 Speaker 3: being someone's slave for a day, you know, I mean 156 00:08:30,120 --> 00:08:33,280 Speaker 3: it's it's it's pretty not a slave is an awful 157 00:08:33,280 --> 00:08:36,800 Speaker 3: word also, but yeah, it's it's it is, uh, it 158 00:08:36,880 --> 00:08:39,800 Speaker 3: does it doesn't really it does it. It's not a 159 00:08:40,040 --> 00:08:44,280 Speaker 3: very you know this millennium word that feels very very comfortable. 160 00:08:44,640 --> 00:08:44,880 Speaker 2: Yeah. 161 00:08:44,960 --> 00:08:49,199 Speaker 1: It like reminds me of like the Egyptian task masters 162 00:08:49,520 --> 00:08:52,720 Speaker 1: that with the pyramid builders, like you know, with people 163 00:08:52,880 --> 00:08:55,160 Speaker 1: bringing rocks and like a caddy master. 164 00:08:55,360 --> 00:08:57,840 Speaker 2: But at the same time a caddy master's job. 165 00:08:58,880 --> 00:09:03,040 Speaker 1: They're essentially like a bitter for fifty one hundred people. 166 00:09:03,280 --> 00:09:05,840 Speaker 3: Yeah, and you can imagine the type of people you 167 00:09:05,880 --> 00:09:07,679 Speaker 3: get you have to have you have to be able 168 00:09:07,720 --> 00:09:08,560 Speaker 3: to handle. 169 00:09:08,320 --> 00:09:09,080 Speaker 2: People, you know. 170 00:09:09,240 --> 00:09:12,240 Speaker 3: I mean it probably takes all types to you know, 171 00:09:12,920 --> 00:09:15,160 Speaker 3: or being able to handle all types to be in 172 00:09:15,200 --> 00:09:16,479 Speaker 3: that position successfully. 173 00:09:16,679 --> 00:09:19,480 Speaker 1: Seeing like the caddyshack, that's a perfect example, Like there's 174 00:09:19,559 --> 00:09:22,520 Speaker 1: nothing elitist about being in a caddy shack. No, it's 175 00:09:22,559 --> 00:09:25,360 Speaker 1: actually like the complete oppiceite I go into. I went 176 00:09:25,600 --> 00:09:27,640 Speaker 1: back to one of the caddyshacks I grew up in, 177 00:09:28,080 --> 00:09:30,600 Speaker 1: and I went back there. I'm like, I can't believe 178 00:09:30,640 --> 00:09:33,000 Speaker 1: that I spent so much time of my life in 179 00:09:33,160 --> 00:09:34,640 Speaker 1: such a shitty place. 180 00:09:34,760 --> 00:09:41,160 Speaker 2: Yeah. Yeah, But the funny thing is is that it's it's. 181 00:09:39,400 --> 00:09:41,719 Speaker 3: It's it is one of those life experiences because I 182 00:09:41,800 --> 00:09:43,520 Speaker 3: counted there. But I also when I was at BC, 183 00:09:43,679 --> 00:09:46,640 Speaker 3: I cauddied at the country club. It's a different situation. 184 00:09:47,360 --> 00:09:50,160 Speaker 3: But you know, you walk there, you sit on the bench, 185 00:09:50,200 --> 00:09:51,240 Speaker 3: and you wait, you know. 186 00:09:51,920 --> 00:09:57,000 Speaker 1: We played spades a lot. What was the game? What 187 00:09:57,120 --> 00:09:58,520 Speaker 1: was the passing time game? 188 00:09:58,760 --> 00:10:01,240 Speaker 2: God? There, it wasn't really one there. 189 00:10:01,559 --> 00:10:03,640 Speaker 3: I mean it was kind of like it was kind 190 00:10:03,640 --> 00:10:06,360 Speaker 3: of like an open area where everyone sat you were 191 00:10:06,440 --> 00:10:10,280 Speaker 3: kind of in view, so there wasn't too much going on. 192 00:10:10,360 --> 00:10:11,760 Speaker 3: I mean, the best thing to do would be to 193 00:10:11,760 --> 00:10:14,080 Speaker 3: bring the paper or book and just kind of sit 194 00:10:14,120 --> 00:10:16,680 Speaker 3: there and wait. You know, but there wasn't It wasn't 195 00:10:16,679 --> 00:10:20,160 Speaker 3: a way from from per you know, from anyone's view, 196 00:10:21,000 --> 00:10:24,160 Speaker 3: so you know, getting getting a dice game where a 197 00:10:24,200 --> 00:10:26,960 Speaker 3: card game going would have been difficult, you know. 198 00:10:27,559 --> 00:10:32,280 Speaker 1: Yeah, so you grew up at Wingfoot and uh, that's 199 00:10:32,320 --> 00:10:34,880 Speaker 1: that was kind of your intradition introduction to golf. 200 00:10:34,960 --> 00:10:35,200 Speaker 2: Yeah. 201 00:10:35,640 --> 00:10:38,920 Speaker 3: Yeah, and from this perspective now, it was a great 202 00:10:38,960 --> 00:10:41,800 Speaker 3: one because you've been there. It's really just all about 203 00:10:41,800 --> 00:10:44,839 Speaker 3: the golf, you know, and kind of preserve what golf 204 00:10:44,920 --> 00:10:45,280 Speaker 3: was about. 205 00:10:45,320 --> 00:10:48,280 Speaker 2: Back then. You couldn't wear shorts, so you. 206 00:10:48,160 --> 00:10:50,800 Speaker 3: Know, you put on a pair of khakis every single day, 207 00:10:50,840 --> 00:10:54,480 Speaker 3: even if you were a caddie. And uh, and you 208 00:10:54,600 --> 00:10:57,120 Speaker 3: kind of learned golf the right way, you know, and 209 00:10:57,120 --> 00:11:00,920 Speaker 3: and the kids there were very taught very well to 210 00:11:00,960 --> 00:11:05,800 Speaker 3: be you know, seen not heard, and you know, the 211 00:11:05,920 --> 00:11:08,040 Speaker 3: best way to kind of get thrown off the property 212 00:11:08,080 --> 00:11:10,480 Speaker 3: was not handling yourself right on the golf course, you know, 213 00:11:11,160 --> 00:11:13,520 Speaker 3: and people are ready to you know, report you if 214 00:11:13,559 --> 00:11:16,280 Speaker 3: you weren't, so you know, it was it was a 215 00:11:16,280 --> 00:11:18,040 Speaker 3: great way to learn for me. It was a great 216 00:11:18,040 --> 00:11:20,400 Speaker 3: way to learn the game, you know. And there's a 217 00:11:20,400 --> 00:11:23,120 Speaker 3: lot of people that are in the golf industry now 218 00:11:23,440 --> 00:11:25,640 Speaker 3: who I grew up within that experience. I mean Mark 219 00:11:25,679 --> 00:11:29,480 Speaker 3: Loomis who runs the Fox broadcast, he was in that 220 00:11:29,559 --> 00:11:33,880 Speaker 3: same situation. Mary Lubazinski, who runs you know, merchandising for 221 00:11:35,080 --> 00:11:40,560 Speaker 3: the USGA. She she worked in the pro shop, you know, 222 00:11:40,640 --> 00:11:46,520 Speaker 3: and her brothers were were also they they uh collected 223 00:11:46,559 --> 00:11:51,080 Speaker 3: at the range and it was it was just it 224 00:11:51,120 --> 00:11:54,680 Speaker 3: was a great way the way, the way people really 225 00:11:54,720 --> 00:11:58,280 Speaker 3: learned a lot about about you know, golf, the right way. 226 00:11:58,960 --> 00:12:01,960 Speaker 2: You know. How how would you do you feel like 227 00:12:02,040 --> 00:12:03,679 Speaker 2: there the culture. 228 00:12:03,360 --> 00:12:07,960 Speaker 1: Or the the vibe of wing Foots changed it all since. 229 00:12:07,720 --> 00:12:08,360 Speaker 2: You were a kid. 230 00:12:09,120 --> 00:12:12,920 Speaker 3: In in literal sense it has, you know, but in 231 00:12:13,000 --> 00:12:17,320 Speaker 3: relative sense to you know, to the rest of the world, 232 00:12:17,800 --> 00:12:19,520 Speaker 3: it's kind of exactly the same place. 233 00:12:19,880 --> 00:12:22,680 Speaker 2: Yeah, you know what I mean, Like it's so much. 234 00:12:22,480 --> 00:12:26,720 Speaker 3: Better, you know, Uh, it's so much better for women 235 00:12:26,800 --> 00:12:30,160 Speaker 3: and kids. But in relative churchs, kids don't feel any 236 00:12:30,160 --> 00:12:33,160 Speaker 3: more comfortable than I did, and my wife doesn't feel 237 00:12:33,200 --> 00:12:36,120 Speaker 3: any more accepted there than than my mother did, even 238 00:12:36,160 --> 00:12:39,280 Speaker 3: though back then there was a men's grill and like 239 00:12:39,440 --> 00:12:41,520 Speaker 3: I was allowed in it, but my mom wasn't, you know, 240 00:12:41,640 --> 00:12:44,600 Speaker 3: I mean it was it was it was very gender 241 00:12:44,880 --> 00:12:48,120 Speaker 3: you know specific. Now there's none of that, you know, 242 00:12:48,200 --> 00:12:51,520 Speaker 3: but I think it's still because because of golf, of 243 00:12:51,840 --> 00:12:54,040 Speaker 3: the amount of people that you know that want to 244 00:12:54,480 --> 00:12:58,120 Speaker 3: that choose golf as their as their hobby, you know. 245 00:12:59,600 --> 00:13:01,280 Speaker 2: That it's more male specific. 246 00:13:01,760 --> 00:13:06,680 Speaker 1: Yeah, yeah, it's a I think it's definitely changing, But 247 00:13:06,720 --> 00:13:09,679 Speaker 1: it's like everything with golf, I feel like it's always 248 00:13:09,720 --> 00:13:11,400 Speaker 1: like ten years. 249 00:13:11,120 --> 00:13:12,240 Speaker 2: Behind, yeah trend. 250 00:13:12,520 --> 00:13:14,880 Speaker 3: I mean I I I even though my dad was 251 00:13:14,920 --> 00:13:17,280 Speaker 3: a member, I I ended up joining Wingfoot as a 252 00:13:17,440 --> 00:13:19,920 Speaker 3: regular member, not as a legacy or anything like that. 253 00:13:20,480 --> 00:13:22,560 Speaker 2: And it really was you got a tough break there. 254 00:13:22,720 --> 00:13:23,840 Speaker 2: Well yeah, but. 255 00:13:23,760 --> 00:13:27,040 Speaker 3: I but I mean having to be someone who kind 256 00:13:27,080 --> 00:13:29,520 Speaker 3: of apologizes for having grown up there a little bit, 257 00:13:29,760 --> 00:13:32,080 Speaker 3: you know, it seems a little I don't know, or 258 00:13:32,080 --> 00:13:33,760 Speaker 3: maybe that's just the way it feels inside to me. 259 00:13:34,000 --> 00:13:36,960 Speaker 3: Why do you think that, Because it's a great experience 260 00:13:37,000 --> 00:13:40,040 Speaker 3: for a kid, you know, it is, it's you know, 261 00:13:40,120 --> 00:13:41,560 Speaker 3: you're it's you're pretty lucky. 262 00:13:42,320 --> 00:13:42,520 Speaker 2: You know. 263 00:13:42,559 --> 00:13:44,480 Speaker 3: You don't realize it at the time, but I realize 264 00:13:44,480 --> 00:13:47,559 Speaker 3: it now, you know, that, you know, you play those 265 00:13:47,559 --> 00:13:49,880 Speaker 3: two golf courses every day. It's pretty it's a pretty 266 00:13:49,920 --> 00:13:55,840 Speaker 3: good start, you know. Yeah, ah, and it's it's you know. 267 00:13:56,040 --> 00:13:58,839 Speaker 3: What happened was, you know, by the time I had 268 00:13:58,880 --> 00:14:00,959 Speaker 3: money to be a member at club, you know, being 269 00:14:01,000 --> 00:14:04,320 Speaker 3: in the design profession is in my thirties, you know. 270 00:14:04,400 --> 00:14:07,199 Speaker 3: And what had happened is they had allowed they changed 271 00:14:07,240 --> 00:14:11,080 Speaker 3: the rules so that that daughters of members could could 272 00:14:11,120 --> 00:14:13,760 Speaker 3: become members, which is the right thing to do. But 273 00:14:13,840 --> 00:14:16,679 Speaker 3: all of a sudden you had twice as many candidates 274 00:14:16,720 --> 00:14:20,600 Speaker 3: for legacy. So they moved the age restriction for legacies 275 00:14:20,600 --> 00:14:23,760 Speaker 3: from thirty five to twenty seven to put that the 276 00:14:23,800 --> 00:14:27,560 Speaker 3: amount of legacies that were available in proper proportion. And 277 00:14:27,600 --> 00:14:30,240 Speaker 3: I aged out of it. So but like I said, 278 00:14:30,360 --> 00:14:34,280 Speaker 3: I feel better about having kind of had to go 279 00:14:34,320 --> 00:14:37,560 Speaker 3: through the process and and you know earn it. 280 00:14:37,760 --> 00:14:38,880 Speaker 2: Yeah for sure. 281 00:14:39,120 --> 00:14:42,720 Speaker 1: So you just you got into the design profession, yeah, 282 00:14:42,840 --> 00:14:45,200 Speaker 1: right out of college. Yeah, and when do you know 283 00:14:45,280 --> 00:14:50,160 Speaker 1: you wanted to be do design work with clothing? 284 00:14:51,280 --> 00:14:57,280 Speaker 3: We've got pictures from kindergarten of me drawing striped shirts 285 00:14:57,800 --> 00:15:02,640 Speaker 3: with alligators on them. So I, uh, subconsciously, I think 286 00:15:02,640 --> 00:15:05,640 Speaker 3: I always did, you know, if that's when I was 287 00:15:05,680 --> 00:15:08,920 Speaker 3: doing it, you know, if that's what I drew in 288 00:15:08,920 --> 00:15:12,800 Speaker 3: in kindergarten, think, I think I always wanted to do it. 289 00:15:12,880 --> 00:15:15,400 Speaker 2: You know. I can remember. 290 00:15:17,120 --> 00:15:20,480 Speaker 3: As early as any thought thinking about wanting to have 291 00:15:20,560 --> 00:15:23,800 Speaker 3: a shirt company. Now, my family was in the shirt business, 292 00:15:23,920 --> 00:15:27,040 Speaker 3: so restaurant and yeah, my dad got. 293 00:15:26,920 --> 00:15:30,200 Speaker 2: Into the restaurant business after the family. 294 00:15:29,880 --> 00:15:32,840 Speaker 3: Business had been sold and he was kind of free 295 00:15:32,840 --> 00:15:34,800 Speaker 3: to do what he had always wanted to do. He 296 00:15:34,840 --> 00:15:38,160 Speaker 3: went to Michigan State and was in their hotel restaurant 297 00:15:38,200 --> 00:15:41,280 Speaker 3: management school. So in his mind, that's what he always 298 00:15:41,320 --> 00:15:45,640 Speaker 3: wanted to do. But he was a football player. And 299 00:15:45,680 --> 00:15:50,000 Speaker 3: when he was done playing football, well, immediately after he 300 00:15:50,040 --> 00:15:52,360 Speaker 3: was done playing football, he became the JV coach at 301 00:15:52,400 --> 00:15:55,520 Speaker 3: his high school. And guess who is fullback and linebacker 302 00:15:55,720 --> 00:15:56,920 Speaker 3: was Butch Harmon. 303 00:15:58,040 --> 00:16:01,080 Speaker 1: Yeah, I know, he was a football player. 304 00:16:01,200 --> 00:16:06,000 Speaker 3: Yeah, yeah, he had gotten cut from the giants and 305 00:16:06,120 --> 00:16:07,760 Speaker 3: so he was out looking for a job, you know, 306 00:16:07,840 --> 00:16:10,360 Speaker 3: something to do, and he had gone to I own 307 00:16:10,400 --> 00:16:13,080 Speaker 3: a prep and they needed a JV football coach, so 308 00:16:13,240 --> 00:16:17,360 Speaker 3: he signed up and yeah, Butch Harmon was his full 309 00:16:17,400 --> 00:16:19,720 Speaker 3: back in linebacker. So I had met Butch you know, 310 00:16:20,440 --> 00:16:22,840 Speaker 3: fifteen years ago at the show, and he kind of 311 00:16:22,880 --> 00:16:24,120 Speaker 3: looked at me straight in the eye and he goes, 312 00:16:24,160 --> 00:16:27,040 Speaker 3: are you Bill Draddy's son? And I, you know, with 313 00:16:27,080 --> 00:16:29,200 Speaker 3: a little bit of fear, in trepidation, I said, yes, 314 00:16:29,680 --> 00:16:32,840 Speaker 3: he goes, No one in my life was harder on 315 00:16:32,960 --> 00:16:36,040 Speaker 3: me than your dad. And he goes, And I love 316 00:16:36,080 --> 00:16:38,560 Speaker 3: him for it, he said. My dad always used to say, 317 00:16:38,560 --> 00:16:40,600 Speaker 3: you need more guys like Bill Draddy in your life. 318 00:16:42,600 --> 00:16:49,080 Speaker 1: That's good. Yeah, so that's it. Yeah, that's unbelievable. He 319 00:16:49,160 --> 00:16:51,800 Speaker 1: was football, you know, no golf background. It's interesting. 320 00:16:51,880 --> 00:16:54,880 Speaker 3: No, no, I mean he always loved it. He always 321 00:16:54,920 --> 00:16:59,040 Speaker 3: loved it. And that was the same thing with his 322 00:16:59,720 --> 00:17:03,440 Speaker 3: with with his uncles. Really they were you know, he 323 00:17:03,440 --> 00:17:07,840 Speaker 3: had one uncle who was also an All American football player. 324 00:17:07,880 --> 00:17:12,320 Speaker 3: At one point, they actually had a national trophy named 325 00:17:12,320 --> 00:17:14,959 Speaker 3: after It was called the Dragty Trophy, and it was 326 00:17:15,520 --> 00:17:19,000 Speaker 3: it was the academic heisman you want it. 327 00:17:19,000 --> 00:17:21,919 Speaker 2: It's now the Campbell Trophy. They've renamed the trophy. 328 00:17:23,160 --> 00:17:26,439 Speaker 3: Because he gave a lot of money and uh, but 329 00:17:26,720 --> 00:17:28,360 Speaker 3: he was also a great he is a great man. 330 00:17:28,840 --> 00:17:32,720 Speaker 3: But it was it's a combination of football skill and academics, 331 00:17:32,840 --> 00:17:36,440 Speaker 3: you know, it's the winner always is from Harvard obviously, 332 00:17:37,400 --> 00:17:40,240 Speaker 3: but the winner also is rarely, you know, an Ivy 333 00:17:40,320 --> 00:17:42,720 Speaker 3: League football player. It's usually someone from one of the 334 00:17:43,160 --> 00:17:46,800 Speaker 3: you know, top twenty Division one schools. 335 00:17:47,080 --> 00:17:47,320 Speaker 2: Yeah. 336 00:17:47,520 --> 00:17:51,800 Speaker 1: Yeah, excelled both ways. But what was the first thing 337 00:17:51,840 --> 00:17:53,520 Speaker 1: that you designed for mass production? 338 00:17:54,600 --> 00:17:55,840 Speaker 2: This is football related. 339 00:17:56,400 --> 00:18:01,880 Speaker 3: So when I had just graduated from UH from Boston College, 340 00:18:02,400 --> 00:18:05,080 Speaker 3: I moved out to Chicago and I was living in 341 00:18:05,119 --> 00:18:10,480 Speaker 3: Lincoln Park and UH. I was actually when I when 342 00:18:10,520 --> 00:18:13,040 Speaker 3: I graduated from college, I'd gotten offered to go work 343 00:18:13,040 --> 00:18:17,159 Speaker 3: for the Gant Clothing Company, and my dad gave me what, 344 00:18:17,560 --> 00:18:20,359 Speaker 3: in hindsight, was great advice. He said, you can always 345 00:18:20,440 --> 00:18:23,000 Speaker 3: go into the clothing business, because he had been in it. 346 00:18:23,200 --> 00:18:25,160 Speaker 3: He said, try something else for a couple of years, 347 00:18:25,840 --> 00:18:27,399 Speaker 3: and then if you want to, you can always go 348 00:18:27,440 --> 00:18:29,760 Speaker 3: into it. It was actually, you know, great advice. So 349 00:18:29,800 --> 00:18:33,879 Speaker 3: I was selling paper to paper paper converters in the 350 00:18:33,960 --> 00:18:38,520 Speaker 3: Chicago Land area and UH for the first time in 351 00:18:38,960 --> 00:18:41,800 Speaker 3: and in a decade, Boston College was going to play 352 00:18:41,840 --> 00:18:46,320 Speaker 3: Notre Dame at South Bend, and so I had this 353 00:18:46,440 --> 00:18:49,600 Speaker 3: idea for a T shirt, you know, and it was 354 00:18:49,640 --> 00:18:52,960 Speaker 3: good at the time. Tom Coughlin the former coach of 355 00:18:53,000 --> 00:18:56,840 Speaker 3: the Giants was the coach of Boston College. Uh the 356 00:18:56,840 --> 00:18:59,600 Speaker 3: they had they had players on the team with the 357 00:18:59,680 --> 00:19:05,119 Speaker 3: names Brennan and McManus, and Coughlin was the coach, and 358 00:19:05,160 --> 00:19:08,040 Speaker 3: there was one other name in there, and so on 359 00:19:08,080 --> 00:19:12,320 Speaker 3: the T shirt, I put Coughlin, Brennan, McManus and whatever 360 00:19:12,359 --> 00:19:17,160 Speaker 3: the fourth name was. And I said, the real fighting Irish. 361 00:19:17,400 --> 00:19:20,919 Speaker 3: And so we went to South Bend and literally the 362 00:19:20,920 --> 00:19:23,480 Speaker 3: two hundred T shirts we had printed, the last five 363 00:19:24,040 --> 00:19:28,800 Speaker 3: we were selling like in a bidding type format where 364 00:19:28,840 --> 00:19:31,000 Speaker 3: people are going, i'll give you twenty five, I'll give 365 00:19:31,000 --> 00:19:33,359 Speaker 3: you thirty exactly. It was like, I mean to this 366 00:19:33,480 --> 00:19:36,960 Speaker 3: day that me and my two other college roommates talk 367 00:19:37,040 --> 00:19:40,160 Speaker 3: about it because it was like it was an education 368 00:19:40,359 --> 00:19:44,560 Speaker 3: because we were immediately upbidding the price and it was frenzied, 369 00:19:44,680 --> 00:19:46,520 Speaker 3: like you know, a frenzied type environment. 370 00:19:46,680 --> 00:19:52,000 Speaker 1: So this is fun, first smashing success, the first T shirt, Yes, exactly. 371 00:19:52,200 --> 00:19:56,199 Speaker 1: So you're selling paper in Chicago, yeah, and then you 372 00:19:56,320 --> 00:19:59,600 Speaker 1: do this. Is that what kind of jumped you into 373 00:19:59,720 --> 00:20:01,360 Speaker 1: saying I don't want to sell paper anymore. 374 00:20:01,440 --> 00:20:01,600 Speaker 2: Yeah. 375 00:20:01,640 --> 00:20:03,920 Speaker 3: I was counting the days literally till I had hit 376 00:20:03,960 --> 00:20:07,000 Speaker 3: that mark. Two year mark that my dad had set 377 00:20:07,359 --> 00:20:09,760 Speaker 3: for me, you know, and I had done some kind 378 00:20:09,760 --> 00:20:12,800 Speaker 3: of scouting as to what I wanted to do when 379 00:20:12,800 --> 00:20:17,480 Speaker 3: I was in college. I quit drinking halfway through college, literally, 380 00:20:18,000 --> 00:20:21,040 Speaker 3: and so the second half of college when I had 381 00:20:22,000 --> 00:20:25,560 Speaker 3: I'd wake up on a Saturday morning and everyone was sleeping, 382 00:20:26,160 --> 00:20:30,800 Speaker 3: and I just needed something to do. So I started 383 00:20:30,840 --> 00:20:34,639 Speaker 3: working for Timberland down on Newberry Street in Boston, which 384 00:20:34,680 --> 00:20:38,720 Speaker 3: is you know, it's like the Madison Avenue at Boston 385 00:20:38,800 --> 00:20:42,280 Speaker 3: where all the shops are. And so while I was 386 00:20:42,320 --> 00:20:44,479 Speaker 3: working for Timberland, I got to meet the designer who 387 00:20:44,560 --> 00:20:46,880 Speaker 3: was designing the clothing for them. And back then they 388 00:20:47,000 --> 00:20:49,160 Speaker 3: just kind of launched clothing. It was kind of pre 389 00:20:50,760 --> 00:20:54,280 Speaker 3: public enemy like and and all the leather jackets were 390 00:20:54,320 --> 00:20:59,640 Speaker 3: me in Italy, and it was this really upscale kind 391 00:20:59,720 --> 00:21:06,200 Speaker 3: of outdoor country uh line the outdoors, the line and 392 00:21:07,040 --> 00:21:09,760 Speaker 3: uh and so I worked there for two years and 393 00:21:09,760 --> 00:21:13,560 Speaker 3: and that's where I really got my education about performance. 394 00:21:13,560 --> 00:21:16,480 Speaker 3: I mean, I was on the sales floor selling gortex, 395 00:21:16,880 --> 00:21:18,960 Speaker 3: you know, which now I designed clothing made and gore 396 00:21:19,000 --> 00:21:23,240 Speaker 3: tex uh and and you know, kind of learning how 397 00:21:23,640 --> 00:21:26,960 Speaker 3: you sell technical product because everything they did had a 398 00:21:26,960 --> 00:21:29,040 Speaker 3: story to it that you know, those yellow boots that 399 00:21:29,080 --> 00:21:30,600 Speaker 3: are their synonymous. 400 00:21:30,000 --> 00:21:31,919 Speaker 2: Boot, those were waterproof boots. 401 00:21:32,040 --> 00:21:34,520 Speaker 3: Those are boots that you could walk not through a puddle, 402 00:21:34,560 --> 00:21:37,440 Speaker 3: but into a stream with and they weren't gonna you know, 403 00:21:37,720 --> 00:21:40,240 Speaker 3: they were gonna stay waterproof and it was guaranteed for life, 404 00:21:40,320 --> 00:21:43,760 Speaker 3: you know, And that was their whole thing. And so, uh, 405 00:21:44,000 --> 00:21:48,440 Speaker 3: you know, like that that travel backgmmon board right there, 406 00:21:48,520 --> 00:21:50,640 Speaker 3: you know, that was their signature leather that they used 407 00:21:50,640 --> 00:21:53,520 Speaker 3: on all their leather goods. It's a leather called chrome 408 00:21:53,560 --> 00:21:57,639 Speaker 3: Exel from a tannery in Chicago, uh, called Horween. 409 00:21:58,520 --> 00:22:01,240 Speaker 2: And so I just really started my career. 410 00:22:01,320 --> 00:22:03,280 Speaker 3: I always say I started my career at that point 411 00:22:03,359 --> 00:22:06,200 Speaker 3: because I reference as much stuff that I learned while 412 00:22:06,200 --> 00:22:09,320 Speaker 3: being a salesperson on a sales floor that I use 413 00:22:09,359 --> 00:22:11,480 Speaker 3: in design now than really any other experience. 414 00:22:11,680 --> 00:22:13,400 Speaker 2: That's it's interesting because like. 415 00:22:14,920 --> 00:22:18,840 Speaker 1: Design is obviously a very creative focus and if you 416 00:22:18,840 --> 00:22:24,359 Speaker 1: you know, most design people are almost anti salespeople, like 417 00:22:24,440 --> 00:22:28,760 Speaker 1: the complete opposite, yes, and but doing the sale probably 418 00:22:29,280 --> 00:22:32,720 Speaker 1: what is there something that from that experience specifically that 419 00:22:32,920 --> 00:22:36,720 Speaker 1: like doing the sales work, whether it's paper or the 420 00:22:36,760 --> 00:22:40,479 Speaker 1: Timberland experience, that you know, like helped you tremendously in 421 00:22:40,480 --> 00:22:41,399 Speaker 1: your design career. 422 00:22:42,040 --> 00:22:45,720 Speaker 3: Well, I think, you know, being a salesperson is, and 423 00:22:45,920 --> 00:22:47,520 Speaker 3: especially on a retail floor. 424 00:22:48,000 --> 00:22:49,199 Speaker 2: You know, I guess I would like it. 425 00:22:49,119 --> 00:22:51,919 Speaker 3: It probably to being an actor and being you know, 426 00:22:52,600 --> 00:22:56,000 Speaker 3: being on a stage versus being in film. You know, 427 00:22:56,119 --> 00:22:59,600 Speaker 3: being a salesperson on a sales floor, you're very much 428 00:22:59,680 --> 00:23:01,879 Speaker 3: in the moment right there. The sale doesn't that the 429 00:23:01,920 --> 00:23:04,919 Speaker 3: opportunity for sale doesn't go past your interaction with them 430 00:23:05,000 --> 00:23:08,320 Speaker 3: right there. So you know that the triggers that that 431 00:23:08,960 --> 00:23:11,840 Speaker 3: turns people away from a sale price. 432 00:23:13,840 --> 00:23:14,920 Speaker 2: Other details of a. 433 00:23:14,880 --> 00:23:18,639 Speaker 3: Clothing, you know, you not being able to explain to 434 00:23:18,680 --> 00:23:21,600 Speaker 3: them accurately what the what the garment does, or what 435 00:23:21,640 --> 00:23:24,000 Speaker 3: the or what the value of the garment. 436 00:23:23,960 --> 00:23:25,080 Speaker 2: Is, you know, because prices. 437 00:23:25,840 --> 00:23:29,400 Speaker 3: Prices is a barrier unless you can assign value to it, 438 00:23:29,880 --> 00:23:32,080 Speaker 3: unless you can present it as a value. You know, 439 00:23:32,480 --> 00:23:35,480 Speaker 3: a three hundred dollars jacket is a lot of money 440 00:23:35,480 --> 00:23:38,080 Speaker 3: to spend on a jacket, but what it's guaranteed to 441 00:23:38,160 --> 00:23:41,560 Speaker 3: keep you dry for life, it's not that much money. 442 00:23:41,640 --> 00:23:45,000 Speaker 3: In fact, you could quickly argue that buying one hundred 443 00:23:45,200 --> 00:23:47,640 Speaker 3: dollars jacket that doesn't keep you dry. 444 00:23:47,680 --> 00:23:50,560 Speaker 2: For life is a bad investment. Yeah, you know what 445 00:23:50,600 --> 00:23:51,080 Speaker 2: I mean. 446 00:23:51,240 --> 00:23:55,720 Speaker 1: Well exactly, I mean certain things like I always when 447 00:23:55,720 --> 00:24:00,119 Speaker 1: I was younger, I'm not the most responsible human being. 448 00:24:00,280 --> 00:24:01,720 Speaker 2: You know, I lose stuff all the time. 449 00:24:01,800 --> 00:24:04,520 Speaker 3: That is hard to believe, I know, coming from someone 450 00:24:04,560 --> 00:24:07,280 Speaker 3: who also is not the most responsible on the planet. 451 00:24:07,280 --> 00:24:10,160 Speaker 1: Now that I've I've got my stuff together much more. 452 00:24:10,320 --> 00:24:12,880 Speaker 1: It's like you, I don't lose stuff. I'm like amazed. 453 00:24:13,000 --> 00:24:15,440 Speaker 1: Like And one of the things I started to set rules, 454 00:24:15,480 --> 00:24:17,200 Speaker 1: like for myself, I'm not going to buy a nice 455 00:24:17,240 --> 00:24:19,800 Speaker 1: pair of sunglasses. Yeah until I keep a pair of 456 00:24:19,840 --> 00:24:22,480 Speaker 1: sunglasses for two plus years, have you ever bought one? 457 00:24:22,600 --> 00:24:22,760 Speaker 2: Well? 458 00:24:22,840 --> 00:24:25,280 Speaker 1: Yeah, yeah, Now I have nice sunglasses because I proved 459 00:24:25,280 --> 00:24:26,399 Speaker 1: to myself I could do it. 460 00:24:26,760 --> 00:24:26,960 Speaker 2: Wow. 461 00:24:27,000 --> 00:24:29,680 Speaker 3: But then because I still haven't. I mean, I have 462 00:24:29,800 --> 00:24:31,360 Speaker 3: bought them, but I still can't do it. 463 00:24:31,720 --> 00:24:34,400 Speaker 1: You know, I'll lose them for like two three week 464 00:24:34,440 --> 00:24:36,600 Speaker 1: periods and then I'll find them and I'll be like, 465 00:24:36,960 --> 00:24:39,399 Speaker 1: I knew I put them somewhere like that. 466 00:24:39,640 --> 00:24:41,160 Speaker 2: Yeah, but with. 467 00:24:41,240 --> 00:24:44,440 Speaker 1: That, like, yeah, nice stuff is nice to have because 468 00:24:44,440 --> 00:24:47,240 Speaker 1: it lasts longer then you know, if you buy a 469 00:24:47,640 --> 00:24:50,440 Speaker 1: for the most part, like a forty pair of pants, 470 00:24:50,440 --> 00:24:53,160 Speaker 1: It's great because you're like, you're thirty dollars pair of pants. 471 00:24:53,160 --> 00:24:55,000 Speaker 1: You're like, but then you washed it three times and 472 00:24:55,040 --> 00:24:58,080 Speaker 1: you're like, well, this is why it's thirty dollars pants exactly. 473 00:24:58,440 --> 00:24:58,639 Speaker 2: I mean. 474 00:24:58,680 --> 00:25:00,760 Speaker 3: My favorite thing while I was doing that job was 475 00:25:00,960 --> 00:25:03,000 Speaker 3: I had gotten a pair of Timberland boots, probably like 476 00:25:03,040 --> 00:25:06,480 Speaker 3: you when I was in high school, you know, as 477 00:25:06,480 --> 00:25:10,200 Speaker 3: soon as my foot stops growing, you know, at at 478 00:25:10,320 --> 00:25:11,720 Speaker 3: I guess it was probably in tenth grade. 479 00:25:11,760 --> 00:25:13,480 Speaker 2: I got a pair of Timberland for the winter time. 480 00:25:14,000 --> 00:25:16,320 Speaker 3: And in that job, I would say I've had these 481 00:25:16,359 --> 00:25:18,720 Speaker 3: boots for five years. Yeah, you know what I mean, 482 00:25:18,800 --> 00:25:21,520 Speaker 3: and they still work because I would have the boots 483 00:25:21,560 --> 00:25:24,639 Speaker 3: that I had bought as a consumer and then be 484 00:25:24,680 --> 00:25:27,000 Speaker 3: able to say, listen, these things are still as good 485 00:25:27,080 --> 00:25:29,840 Speaker 3: as as when we bought them. My mom bought them 486 00:25:29,840 --> 00:25:32,440 Speaker 3: for me five years ago or yeah, probably about five 487 00:25:32,480 --> 00:25:33,240 Speaker 3: or six years ago. 488 00:25:34,080 --> 00:25:39,199 Speaker 1: Yeah, that's especially some stuff. So we talked obviously on 489 00:25:39,240 --> 00:25:41,760 Speaker 1: this podcast a ton about golf course design. Yeah, and 490 00:25:41,800 --> 00:25:44,560 Speaker 1: I was interested to talk to you about because I 491 00:25:44,560 --> 00:25:49,600 Speaker 1: think design is an overall umbrella. There's so many crossover 492 00:25:49,680 --> 00:25:54,119 Speaker 1: similarities between different design design and different industries. 493 00:25:54,280 --> 00:25:58,399 Speaker 3: Yeah, and and types of design. Yeah, I don't I 494 00:25:58,400 --> 00:26:00,320 Speaker 3: don't know a lot about design, but I know that 495 00:26:00,320 --> 00:26:03,080 Speaker 3: I like links golf, even though I grew up on 496 00:26:03,119 --> 00:26:05,280 Speaker 3: a park lank course. Like you say, what are your 497 00:26:05,320 --> 00:26:10,120 Speaker 3: favorite golf courses, They're all links golf courses. 498 00:26:09,760 --> 00:26:10,000 Speaker 2: You know. 499 00:26:10,320 --> 00:26:12,320 Speaker 3: Yeah, that that draw it to the you know, the 500 00:26:12,320 --> 00:26:13,680 Speaker 3: ocean and everything like that. 501 00:26:14,320 --> 00:26:17,880 Speaker 1: Well, I mean the way Tilling has designed golf courses 502 00:26:17,920 --> 00:26:21,480 Speaker 1: had a heavy, heavy influence from links golf courses in 503 00:26:21,520 --> 00:26:24,360 Speaker 1: the UK, you know, like that's kind of what they were. 504 00:26:24,760 --> 00:26:28,680 Speaker 1: That early iteration of American design was all centered around 505 00:26:28,880 --> 00:26:32,240 Speaker 1: I'm curious about you know, with the way you look 506 00:26:32,240 --> 00:26:37,240 Speaker 1: at design, obviously there's there's principles that are like, you know, 507 00:26:37,520 --> 00:26:40,760 Speaker 1: these are the things and it in the line of 508 00:26:41,160 --> 00:26:45,720 Speaker 1: great design and going too far is typically very thin. Yes, 509 00:26:46,520 --> 00:26:51,400 Speaker 1: what in when you're designing stuff, like what's an example 510 00:26:51,520 --> 00:26:54,400 Speaker 1: of of something that you designed that might have been 511 00:26:55,080 --> 00:26:57,320 Speaker 1: just too far given a time, but then you know, 512 00:26:57,400 --> 00:26:58,960 Speaker 1: five years later was just right. 513 00:27:00,080 --> 00:27:03,440 Speaker 3: We did, uh, we did this one jacket called the 514 00:27:03,480 --> 00:27:09,560 Speaker 3: golf anerak, you know, and uh it kind of had everything, 515 00:27:10,440 --> 00:27:15,560 Speaker 3: you know, Uh, it had a hood, it had uh 516 00:27:15,920 --> 00:27:18,679 Speaker 3: that that you could attach it unattached from the garment, 517 00:27:18,760 --> 00:27:21,960 Speaker 3: you could put put it in your stowaway pocket. It 518 00:27:22,040 --> 00:27:25,840 Speaker 3: had an asymmetrical zipper because when you when you're kind 519 00:27:25,840 --> 00:27:28,760 Speaker 3: of active out of the golf courses, it's easier to 520 00:27:28,800 --> 00:27:30,840 Speaker 3: pull towards you than it is to. 521 00:27:30,720 --> 00:27:32,840 Speaker 2: Pull up and down, you know what I mean. 522 00:27:33,400 --> 00:27:35,960 Speaker 3: And you know it had another side zipper here because 523 00:27:35,960 --> 00:27:38,520 Speaker 3: it was a pullover that made you made it easy 524 00:27:38,560 --> 00:27:40,400 Speaker 3: to get it on and off. It had a draw 525 00:27:40,480 --> 00:27:43,240 Speaker 3: cord at the waist to sensiin the heat when it 526 00:27:43,320 --> 00:27:45,680 Speaker 3: was cold out. Had a draw cord at the bottom, 527 00:27:46,080 --> 00:27:48,960 Speaker 3: you know, to to protect you from the back, you know, 528 00:27:49,000 --> 00:27:51,800 Speaker 3: from the wind and rain on the lower part of 529 00:27:51,840 --> 00:27:53,840 Speaker 3: your other the top part of your legs, the lower 530 00:27:53,880 --> 00:27:56,320 Speaker 3: part of the jacket. Even telling you about it now, 531 00:27:56,320 --> 00:27:57,760 Speaker 3: I feel like I'm talking too much. 532 00:27:57,800 --> 00:27:58,000 Speaker 2: You know. 533 00:27:58,520 --> 00:28:02,800 Speaker 1: It just had too much atractical features. Yes, yes, And 534 00:28:02,920 --> 00:28:07,240 Speaker 1: it just had too much you know. And and you know, 535 00:28:07,280 --> 00:28:10,479 Speaker 1: you put all of those things into one jackery. If 536 00:28:10,520 --> 00:28:12,600 Speaker 1: you're gonna do an asometrical zipper, that should be the 537 00:28:12,600 --> 00:28:14,000 Speaker 1: only story you're telling, you know. 538 00:28:14,119 --> 00:28:16,440 Speaker 2: I mean, it's it's it's it's. 539 00:28:16,280 --> 00:28:19,159 Speaker 3: That kind of far away from the norm that it 540 00:28:19,240 --> 00:28:21,560 Speaker 3: needs everything else has to be kind of simple, you know, 541 00:28:23,240 --> 00:28:25,480 Speaker 3: And and that's the sensibility that you have to kind 542 00:28:25,480 --> 00:28:28,480 Speaker 3: of hone. But there's a real desire to kind of 543 00:28:29,200 --> 00:28:31,320 Speaker 3: you know, build the DeLorean, you know, or what you 544 00:28:31,400 --> 00:28:32,679 Speaker 3: think the DeLorean should be. 545 00:28:32,840 --> 00:28:36,200 Speaker 2: You know. It's something I see with like young architects. 546 00:28:36,480 --> 00:28:40,200 Speaker 1: Yeah, and golf is like you go and you look 547 00:28:40,280 --> 00:28:43,760 Speaker 1: and it's like every single green at their golf course 548 00:28:43,840 --> 00:28:46,400 Speaker 1: is trying to be the greatest green in the world. Yeah, 549 00:28:46,440 --> 00:28:49,520 Speaker 1: And it's like, you know, sometimes the best green is 550 00:28:49,600 --> 00:28:52,240 Speaker 1: like the most subtle, Like you see the green and 551 00:28:52,280 --> 00:28:55,520 Speaker 1: you're like, oh, that's so simple yet so brilliant. Yes, 552 00:28:55,560 --> 00:28:58,000 Speaker 1: they're you know, they're trying to show you how great 553 00:28:58,080 --> 00:29:02,360 Speaker 1: everything is. It's instead of just allowing like restraint is 554 00:29:02,400 --> 00:29:05,479 Speaker 1: sometimes the hardest, yes, aspect of design. 555 00:29:05,560 --> 00:29:07,200 Speaker 2: I feel like in golf, do you feel the same 556 00:29:07,240 --> 00:29:08,840 Speaker 2: way completely. 557 00:29:08,400 --> 00:29:12,440 Speaker 3: And and sometimes finding a subtle way to get that 558 00:29:12,440 --> 00:29:16,000 Speaker 3: that detail in without screaming it, you know what I mean? 559 00:29:17,000 --> 00:29:19,400 Speaker 3: The funny the way you know, I would imagine for 560 00:29:19,480 --> 00:29:22,360 Speaker 3: what you know, what Gil Hans does. It's it's not 561 00:29:22,560 --> 00:29:26,160 Speaker 3: about always having that that huge sandtrap right, you know, 562 00:29:26,320 --> 00:29:28,920 Speaker 3: just off to the front right of the of the 563 00:29:28,960 --> 00:29:31,760 Speaker 3: green in order to make the approach more difficult. You know, 564 00:29:31,800 --> 00:29:34,120 Speaker 3: there's other ways to do it. And that's the way 565 00:29:34,120 --> 00:29:36,640 Speaker 3: it is with design, you know. My now, my favorite 566 00:29:36,680 --> 00:29:39,160 Speaker 3: designs are ones where there's a lot there's a lot 567 00:29:39,160 --> 00:29:41,360 Speaker 3: of detail in it, but you look at it and 568 00:29:41,360 --> 00:29:44,240 Speaker 3: it looks like a very simple coat of very simple jacket. 569 00:29:44,440 --> 00:29:48,320 Speaker 3: And you know, when we do jackets that are that 570 00:29:48,400 --> 00:29:51,200 Speaker 3: are called like the stealth or something like that. Those 571 00:29:51,200 --> 00:29:53,480 Speaker 3: are the pieces that, in my mind, I'm kind of 572 00:29:53,520 --> 00:29:56,920 Speaker 3: the proudest of because there's detail there, but it's it's 573 00:29:57,000 --> 00:30:00,160 Speaker 3: not screaming like I'm wearing one of those jacket. It's 574 00:30:00,200 --> 00:30:03,400 Speaker 3: that you see in the airline brochure when you're you know, 575 00:30:03,440 --> 00:30:05,680 Speaker 3: you're waiting to take off and you can store all 576 00:30:05,720 --> 00:30:08,000 Speaker 3: this stuff in it and it keeps you warm, and 577 00:30:08,040 --> 00:30:10,440 Speaker 3: you know, it's it's not one of the it's doesn't 578 00:30:10,480 --> 00:30:12,720 Speaker 3: look like one of those jackets. 579 00:30:12,360 --> 00:30:17,680 Speaker 1: It's I feel like sometimes with writing, I feel this 580 00:30:17,800 --> 00:30:22,520 Speaker 1: way too. It's like the things that I write that 581 00:30:22,600 --> 00:30:26,280 Speaker 1: I like the most are generally the least popular things 582 00:30:26,320 --> 00:30:30,040 Speaker 1: on my website. And I don't know why, but there's 583 00:30:30,120 --> 00:30:33,640 Speaker 1: like and it's something maybe that it's like a less 584 00:30:33,680 --> 00:30:36,520 Speaker 1: told story or like, you know, something that people don't 585 00:30:36,560 --> 00:30:38,520 Speaker 1: give the benefit of the doubt. But like then when 586 00:30:38,520 --> 00:30:41,239 Speaker 1: I write something that you know, you kind of know 587 00:30:41,280 --> 00:30:43,800 Speaker 1: what's going to be really popular. Yeah, then sometimes my 588 00:30:43,920 --> 00:30:46,320 Speaker 1: favorite work is the stuff that might be a little 589 00:30:46,360 --> 00:30:48,600 Speaker 1: and then when somebody sends me an email about like 590 00:30:48,920 --> 00:30:52,520 Speaker 1: an article that you know your point, yeah, and you 591 00:30:52,520 --> 00:30:54,760 Speaker 1: know that that always makes me feel But it's like 592 00:30:54,880 --> 00:30:57,600 Speaker 1: the simple thing that maybe not everybody recognizes. 593 00:30:58,000 --> 00:31:00,000 Speaker 2: Well, I think that's exactly right. 594 00:31:00,080 --> 00:31:02,840 Speaker 3: That's part of the being a creative is that you know, 595 00:31:03,240 --> 00:31:05,800 Speaker 3: and it may not be something that is relevant now, 596 00:31:06,400 --> 00:31:08,800 Speaker 3: you know what I mean. Like your desire to not 597 00:31:09,000 --> 00:31:14,040 Speaker 3: have have seventy two be the standard for what goes 598 00:31:14,080 --> 00:31:17,400 Speaker 3: on every scorecard of every course in America, you know 599 00:31:18,160 --> 00:31:20,320 Speaker 3: has legs to it. I know it does has legs 600 00:31:20,360 --> 00:31:22,080 Speaker 3: to it, you know, and I think maybe in ten 601 00:31:22,160 --> 00:31:24,440 Speaker 3: years it probably could be the most important story. 602 00:31:24,960 --> 00:31:27,360 Speaker 2: You know, But the same thing happens. 603 00:31:27,600 --> 00:31:30,920 Speaker 3: It's all about what is commercial at that moment, right, 604 00:31:31,360 --> 00:31:34,480 Speaker 3: and so what because you're a creative person, because you're 605 00:31:34,480 --> 00:31:37,960 Speaker 3: a forward thinker, you're thinking about not what's most commercial 606 00:31:38,000 --> 00:31:41,120 Speaker 3: now you know what that is? You know, you're thinking 607 00:31:41,120 --> 00:31:43,680 Speaker 3: about what's going to be commercial or is going to 608 00:31:43,720 --> 00:31:46,920 Speaker 3: be important not commercial important in the future, you know, 609 00:31:47,520 --> 00:31:49,600 Speaker 3: And in fashion it's the same way. 610 00:31:51,040 --> 00:31:51,240 Speaker 2: Now. 611 00:31:51,280 --> 00:31:53,320 Speaker 3: This is my twenty first year at the PGA Show, 612 00:31:53,320 --> 00:31:56,560 Speaker 3: which it really feels weird saying that. You know, I 613 00:31:56,760 --> 00:32:00,000 Speaker 3: said to the sales team here when I came here 614 00:32:00,080 --> 00:32:03,560 Speaker 3: to the PGA Show twenty one years ago, if you 615 00:32:03,800 --> 00:32:05,840 Speaker 3: tried to sell a self collared shirt like we have 616 00:32:05,920 --> 00:32:10,400 Speaker 3: in b Dratty and a flat front short, you would 617 00:32:10,440 --> 00:32:12,600 Speaker 3: have been laughed out of the out of the convention 618 00:32:12,760 --> 00:32:16,040 Speaker 3: center because no one was selling self collared shirts and 619 00:32:16,080 --> 00:32:19,120 Speaker 3: flat front shorts at that point. Flat fund anything. 620 00:32:18,800 --> 00:32:21,920 Speaker 2: Plates were big, plats were huge. Plats were huge. 621 00:32:22,600 --> 00:32:26,280 Speaker 3: So every season I would I would, you know, as 622 00:32:26,440 --> 00:32:30,080 Speaker 3: time moved, I have a self collar shirt in and 623 00:32:30,160 --> 00:32:32,600 Speaker 3: it's like your favorite story, you know, those were my 624 00:32:32,720 --> 00:32:36,640 Speaker 3: favorite pieces and it was it's not relevant now, but 625 00:32:36,760 --> 00:32:39,320 Speaker 3: it will be relevant because this is the way that 626 00:32:39,400 --> 00:32:43,040 Speaker 3: the overall feeling is moving in the industry, you know, 627 00:32:43,280 --> 00:32:46,320 Speaker 3: or the way the general populace will move. You know, 628 00:32:46,600 --> 00:32:48,840 Speaker 3: it's going to take five years, but they're gonna move there. 629 00:32:48,840 --> 00:32:49,719 Speaker 3: I can guarantee it. 630 00:32:50,400 --> 00:32:51,480 Speaker 2: Yeah. 631 00:32:51,840 --> 00:32:57,320 Speaker 1: So you worked for Polo, Yeah for a long time, Yeah, 632 00:32:57,400 --> 00:32:59,880 Speaker 1: five years at POLO, and then I was at Hickey 633 00:33:00,080 --> 00:33:04,200 Speaker 1: Rieman for ten years and Bobby Jones was. 634 00:33:04,200 --> 00:33:07,800 Speaker 3: The higgy Freeman had the license for the Bobby Jones 635 00:33:07,840 --> 00:33:08,680 Speaker 3: clothes at that time. 636 00:33:09,440 --> 00:33:13,440 Speaker 1: So you talk about kind of those experiences and what 637 00:33:14,240 --> 00:33:18,160 Speaker 1: led you to make the leap into your own own brand. 638 00:33:18,400 --> 00:33:21,360 Speaker 3: You know, each in my head, Polo was always going 639 00:33:21,440 --> 00:33:24,760 Speaker 3: to be like my finishing school or my business school. 640 00:33:24,920 --> 00:33:28,320 Speaker 3: You know, it's very hard to argue with the success 641 00:33:28,320 --> 00:33:33,400 Speaker 3: that they've had, you know, and you just know, like 642 00:33:33,520 --> 00:33:36,640 Speaker 3: any successful business, that there was a lot right going on, 643 00:33:37,640 --> 00:33:43,480 Speaker 3: and you know, what was their secret sauce. And so 644 00:33:43,560 --> 00:33:46,600 Speaker 3: when the opportunity came to go work there, I was 645 00:33:46,640 --> 00:33:49,480 Speaker 3: in design at the time. I actually had gotten hired 646 00:33:49,960 --> 00:33:53,200 Speaker 3: to run their golf business, not in design, and so 647 00:33:54,480 --> 00:33:56,680 Speaker 3: you can tell how I had had my you know, 648 00:33:56,760 --> 00:34:00,320 Speaker 3: strategic things I wanted to check off before I and 649 00:34:00,880 --> 00:34:05,120 Speaker 3: I and I jumped on the opportunity. You know, I 650 00:34:05,160 --> 00:34:08,400 Speaker 3: always say I was born a salesman and I've learned design, 651 00:34:08,920 --> 00:34:11,319 Speaker 3: and so hopping into a sales role for them, even 652 00:34:11,360 --> 00:34:15,719 Speaker 3: though I quickly learned I wasn't a great manager, but 653 00:34:15,880 --> 00:34:17,680 Speaker 3: hopping in a sales role for them was. It was 654 00:34:17,719 --> 00:34:19,040 Speaker 3: a great learning experience. 655 00:34:19,160 --> 00:34:24,160 Speaker 1: You know, it's funny, I think some I struggle with managing. Yes, 656 00:34:24,239 --> 00:34:26,839 Speaker 1: I had a sales background and I do a lot 657 00:34:26,880 --> 00:34:29,200 Speaker 1: of creative stuff. Now, yeah, I don't think those two 658 00:34:29,280 --> 00:34:32,840 Speaker 1: go well with managing. No kind of take you away from. 659 00:34:33,120 --> 00:34:36,400 Speaker 3: We're a separate category of management, you know, and you 660 00:34:36,440 --> 00:34:39,600 Speaker 3: don't have to be a bad manager, but you have 661 00:34:39,680 --> 00:34:43,239 Speaker 3: to recognize your your weaknesses. And that was one of 662 00:34:43,239 --> 00:34:46,399 Speaker 3: the things that that I learned most, that they've held 663 00:34:46,440 --> 00:34:51,080 Speaker 3: on to most there is they really train their managers well. 664 00:34:50,719 --> 00:34:54,560 Speaker 3: We would do these management training things, and the focus 665 00:34:54,600 --> 00:34:57,480 Speaker 3: of the management training was being able to identify your 666 00:34:57,520 --> 00:35:02,279 Speaker 3: strengths and being be better at that and not and 667 00:35:02,440 --> 00:35:05,120 Speaker 3: hire people that could do the things that you are 668 00:35:05,160 --> 00:35:07,439 Speaker 3: not good at. You know, a lot of people think 669 00:35:07,440 --> 00:35:10,399 Speaker 3: that because they're getting into management all of a sudden, 670 00:35:10,400 --> 00:35:12,680 Speaker 3: they have to be great at Excel spreadsheets, and then 671 00:35:13,040 --> 00:35:15,919 Speaker 3: we don't need the creative guide to now be great 672 00:35:15,960 --> 00:35:19,160 Speaker 3: at Excel. That's what we need, but we need for 673 00:35:19,239 --> 00:35:21,560 Speaker 3: you to be a better version of yourself. And I 674 00:35:21,600 --> 00:35:23,759 Speaker 3: think that's that's a lot of We were talking about 675 00:35:23,800 --> 00:35:28,600 Speaker 3: coaching last night. That's what coaches the best coaches, do 676 00:35:27,520 --> 00:35:30,720 Speaker 3: they they they make a great they make a great 677 00:35:31,080 --> 00:35:34,560 Speaker 3: possession receiver, better at being a possession receiver, you know. 678 00:35:34,600 --> 00:35:37,560 Speaker 3: They don't want them to be their their their long 679 00:35:37,680 --> 00:35:41,000 Speaker 3: route receiver, you know. And identifying the strengths and allowing 680 00:35:41,080 --> 00:35:43,600 Speaker 3: the person to be better at what they're good at. 681 00:35:44,040 --> 00:35:47,120 Speaker 2: Yeah, that's that is a sign of a true good manager. 682 00:35:47,400 --> 00:35:50,440 Speaker 1: Let's say there's theories out there, like everybody's like, oh, 683 00:35:50,480 --> 00:35:53,719 Speaker 1: I need to improve my weaknesses, but there are there 684 00:35:53,719 --> 00:35:57,360 Speaker 1: are like a lot of resounding success stories of people 685 00:35:57,719 --> 00:36:01,799 Speaker 1: just ignoring their weaknesses, hiring somebody or putting, you know, 686 00:36:01,960 --> 00:36:04,840 Speaker 1: people in places of their weaknesses and saying I'm just 687 00:36:04,880 --> 00:36:06,839 Speaker 1: going to get better at what I'm really good at 688 00:36:06,920 --> 00:36:08,840 Speaker 1: because that way I could be the best in the 689 00:36:08,840 --> 00:36:11,279 Speaker 1: world at that or exactly the best people in the 690 00:36:11,320 --> 00:36:12,760 Speaker 1: world at that exactly. 691 00:36:13,080 --> 00:36:16,240 Speaker 2: And that's and I think the truer skill is being. 692 00:36:16,040 --> 00:36:19,360 Speaker 3: Able to identify your weaknesses, yeah, you know, being the 693 00:36:19,440 --> 00:36:21,799 Speaker 3: self reflect and say you aren't not I'm just not 694 00:36:21,880 --> 00:36:24,600 Speaker 3: really good at that, or or marrying a. 695 00:36:24,680 --> 00:36:26,960 Speaker 2: Good woman that can tell you everything that. 696 00:36:26,840 --> 00:36:30,239 Speaker 3: You're Oh my wife is great at taking my personal inventory. Great, 697 00:36:30,680 --> 00:36:32,359 Speaker 3: she could tell you. I mean today we could call 698 00:36:32,400 --> 00:36:33,719 Speaker 3: it right on the now she would have to think 699 00:36:33,719 --> 00:36:35,759 Speaker 3: about it. What you know, what I need to you know, 700 00:36:36,200 --> 00:36:37,920 Speaker 3: work on and you know what I'm bad at? 701 00:36:38,080 --> 00:36:39,320 Speaker 2: You know for sure. 702 00:36:40,160 --> 00:36:45,280 Speaker 1: So you you're in the golf business where I feel 703 00:36:45,280 --> 00:36:48,160 Speaker 1: like a lot of times when somebody starts their own 704 00:36:48,320 --> 00:36:49,960 Speaker 1: so you start to be dratty. 705 00:36:52,200 --> 00:36:55,800 Speaker 2: What was the moment or the whole that you. 706 00:36:55,719 --> 00:36:59,600 Speaker 1: Saw in golf and that what we talked about earlier 707 00:36:59,680 --> 00:37:03,080 Speaker 1: where you know, flat front pant like you might not 708 00:37:03,160 --> 00:37:05,840 Speaker 1: believe that now, but it's five Where what was was 709 00:37:05,880 --> 00:37:09,279 Speaker 1: there a moment that you know, really said I need 710 00:37:09,280 --> 00:37:09,759 Speaker 1: to do this? 711 00:37:10,040 --> 00:37:10,920 Speaker 2: Yeah? For sure? 712 00:37:11,200 --> 00:37:14,640 Speaker 3: I mean I I truthfully from the moment I had 713 00:37:14,680 --> 00:37:16,920 Speaker 3: gotten in the golf business, there wasn't a shirt that 714 00:37:16,960 --> 00:37:20,280 Speaker 3: I really liked to wear. I started at Bobby Jones 715 00:37:20,320 --> 00:37:24,439 Speaker 3: in the golf business and they were famous with fair 716 00:37:24,480 --> 00:37:27,440 Speaker 3: Way and Green for the double mercery shirt, you know, 717 00:37:27,480 --> 00:37:31,320 Speaker 3: which was a cotton shirt. And what double mercerization is 718 00:37:31,320 --> 00:37:35,280 Speaker 3: is it takes the cotton yarn and it singes the yarn, 719 00:37:35,360 --> 00:37:39,879 Speaker 3: burns it with caustic soda, okay, and it burns all 720 00:37:39,920 --> 00:37:43,520 Speaker 3: of the hairs off, all the extraneous hairs off of 721 00:37:43,560 --> 00:37:48,080 Speaker 3: the yarn. And produces a very silky type yarn, which 722 00:37:48,120 --> 00:37:51,080 Speaker 3: then in turns a silky type garment. 723 00:37:51,440 --> 00:37:55,600 Speaker 2: Okay, like thinking of like the nineties golf shiny shiny 724 00:37:55,719 --> 00:37:57,279 Speaker 2: cotton golf shirts, right, I. 725 00:37:57,320 --> 00:37:59,919 Speaker 1: Like thinking of David Duval for some reason, Like right, 726 00:38:00,040 --> 00:38:01,480 Speaker 1: I've got this image in my head. 727 00:38:01,680 --> 00:38:05,400 Speaker 3: Right, And you know, I personally never felt comfortable in 728 00:38:05,440 --> 00:38:08,680 Speaker 3: those golf shirts and so and I had grown up 729 00:38:08,719 --> 00:38:11,680 Speaker 3: for a family that, you know, where a cotton golf 730 00:38:11,680 --> 00:38:13,440 Speaker 3: shirt was what you wore. So I knew that it 731 00:38:13,520 --> 00:38:18,080 Speaker 3: was possible to create a comfortable cotton garment that I 732 00:38:18,120 --> 00:38:21,000 Speaker 3: didn't feel. And the second thing about the double mercerzation 733 00:38:21,320 --> 00:38:25,600 Speaker 3: is so with that when your sweat is or water 734 00:38:25,680 --> 00:38:28,920 Speaker 3: is exposed to that that that yarn, it becomes super 735 00:38:29,000 --> 00:38:33,680 Speaker 3: saturated immediately because all those extra hairs that burn off 736 00:38:34,000 --> 00:38:36,920 Speaker 3: are what transfer the moisture across the shirt, so it 737 00:38:36,920 --> 00:38:39,160 Speaker 3: can dry quickly. So if you get one of those 738 00:38:39,160 --> 00:38:41,920 Speaker 3: shirts wet, it's like it sticks to your back. And 739 00:38:42,000 --> 00:38:44,440 Speaker 3: you can think about all those nineties golfers. Their preshot 740 00:38:44,520 --> 00:38:48,040 Speaker 3: routine was get the shirt off my back. So they'd 741 00:38:48,080 --> 00:38:50,520 Speaker 3: pull the shirt off the back because they're sticking it 742 00:38:50,560 --> 00:38:53,480 Speaker 3: to them. And then they'd raise the shoulder seam above 743 00:38:53,520 --> 00:38:55,280 Speaker 3: their shoulder, so that they. 744 00:38:55,160 --> 00:38:57,839 Speaker 2: All started a part of my pre shot routine because 745 00:38:57,840 --> 00:39:00,640 Speaker 2: that's when you started playing golf. Yeah, and it was 746 00:39:00,680 --> 00:39:02,080 Speaker 2: like that became a trigger. 747 00:39:02,160 --> 00:39:04,440 Speaker 3: It's so funny you say that, Yes, it was a 748 00:39:04,480 --> 00:39:05,440 Speaker 3: functional trigger. 749 00:39:05,800 --> 00:39:07,280 Speaker 2: It was because of the shirt. 750 00:39:07,680 --> 00:39:11,440 Speaker 3: Yes, exactly, that's exactly it. That's exactly it. So I 751 00:39:11,560 --> 00:39:15,440 Speaker 3: in my head said, even before the technical golf shirt, 752 00:39:15,520 --> 00:39:18,480 Speaker 3: is there's a golf shirt out there that doesn't do that, 753 00:39:18,480 --> 00:39:21,000 Speaker 3: that doesn't stick to you when you start sweating, and 754 00:39:21,200 --> 00:39:25,759 Speaker 3: isn't kind of greasy, shiny, you know golf shirt. You know, 755 00:39:25,800 --> 00:39:30,080 Speaker 3: it's it's it takes color well and is at least 756 00:39:30,360 --> 00:39:33,480 Speaker 3: to my eye, it has a more pleasing look of color. 757 00:39:33,640 --> 00:39:33,880 Speaker 2: You know. 758 00:39:35,239 --> 00:39:37,760 Speaker 3: So then all of a sudden, the technical golf shirt 759 00:39:37,800 --> 00:39:40,400 Speaker 3: came out, you know, and that to me also for 760 00:39:40,480 --> 00:39:44,680 Speaker 3: me personally, didn't feel exactly right. And so that even 761 00:39:44,719 --> 00:39:47,760 Speaker 3: perpetuated the idea that of doing a cotton golf shirt 762 00:39:47,800 --> 00:39:51,200 Speaker 3: is really what I think is the next step. And 763 00:39:51,680 --> 00:39:54,399 Speaker 3: I had done iterations of that at both of those 764 00:39:54,440 --> 00:39:58,080 Speaker 3: successive jobs. So, you know, a couple of years into 765 00:39:58,800 --> 00:40:02,279 Speaker 3: being had a up the golf division of Polo. The 766 00:40:02,280 --> 00:40:05,560 Speaker 3: designer left and so Ralph and Jerry Lauren asked me 767 00:40:05,680 --> 00:40:07,680 Speaker 3: to because they knew I had a design background to 768 00:40:07,719 --> 00:40:10,640 Speaker 3: design the Polo golf and at that point we launched 769 00:40:10,680 --> 00:40:14,720 Speaker 3: a unmercerized kind of cotton golf shirt. And also prior 770 00:40:14,719 --> 00:40:17,560 Speaker 3: to leaving Bobby Jones, I had launched an unmercerized cotton 771 00:40:17,560 --> 00:40:21,880 Speaker 3: golf shirt. We called it Royal Egyptian cotton, which was unmurserized. 772 00:40:22,880 --> 00:40:26,800 Speaker 3: It was a strain of Egyptian cotton that was known 773 00:40:26,840 --> 00:40:31,360 Speaker 3: for its softness, okay, and so it was called Giza 774 00:40:31,400 --> 00:40:34,680 Speaker 3: eighty six, and so we did an unmursrized version of 775 00:40:34,719 --> 00:40:37,040 Speaker 3: that shirt. You know, I still own these shirts today, 776 00:40:37,360 --> 00:40:39,920 Speaker 3: and that was kind of the stepping off point for 777 00:40:40,080 --> 00:40:44,000 Speaker 3: what b Draddy became. And what really changed when we 778 00:40:44,040 --> 00:40:46,480 Speaker 3: got to b Draty was adding some stretch to it, 779 00:40:46,560 --> 00:40:50,000 Speaker 3: and that kind of linked what people were wearing today, 780 00:40:50,160 --> 00:40:53,000 Speaker 3: you know, with the performance garments, where part of the 781 00:40:53,000 --> 00:40:55,359 Speaker 3: story of the performance garment was that it moved with 782 00:40:55,440 --> 00:40:58,520 Speaker 3: you when you played golf. It didn't fight your swing, 783 00:40:58,760 --> 00:41:00,960 Speaker 3: you know, it moved with you. And that's what the 784 00:41:01,560 --> 00:41:04,520 Speaker 3: Dratty shirt did. It incorporated the comfort of cotton with 785 00:41:04,600 --> 00:41:09,000 Speaker 3: the performance one of the performance features of today's technical 786 00:41:09,000 --> 00:41:10,000 Speaker 3: golf shirts. 787 00:41:10,719 --> 00:41:15,080 Speaker 1: So you start, you start b dratty, yeah, and you're 788 00:41:15,239 --> 00:41:19,120 Speaker 1: pushing a shirt that at the time was very different 789 00:41:19,200 --> 00:41:22,560 Speaker 1: than the shirt that was popularized, which is the tech 790 00:41:22,640 --> 00:41:26,920 Speaker 1: I mean tech fabric. Yes, is you know, it's still 791 00:41:27,239 --> 00:41:30,719 Speaker 1: very popular, but it was at that point all the rage. 792 00:41:30,840 --> 00:41:32,960 Speaker 2: Yeah, it was all that was in golf shops, truly. 793 00:41:33,160 --> 00:41:33,360 Speaker 2: You know. 794 00:41:33,440 --> 00:41:35,839 Speaker 3: I would go into shops and say, where are your 795 00:41:35,880 --> 00:41:38,799 Speaker 3: cotton golf shirts? And I would get this look from 796 00:41:38,800 --> 00:41:43,680 Speaker 3: assisting pros like you can't get there from here, you know, 797 00:41:43,800 --> 00:41:46,040 Speaker 3: like I don't even know what you're asking me, you know, 798 00:41:46,120 --> 00:41:50,759 Speaker 3: because they didn't identify the shirts by what fabric they 799 00:41:50,760 --> 00:41:53,200 Speaker 3: were got to them. It was a younger, younger assistant 800 00:41:53,719 --> 00:41:57,360 Speaker 3: golf shirts were always made of a performance fabric, you know. 801 00:41:58,160 --> 00:42:02,640 Speaker 2: So talk about like the early years. 802 00:42:02,800 --> 00:42:06,560 Speaker 1: Yeah, and I imagine at some points there was like 803 00:42:06,640 --> 00:42:09,720 Speaker 1: some doubt that came in about like am I crazy? 804 00:42:10,120 --> 00:42:11,000 Speaker 2: Yeah? Am I am? I? 805 00:42:11,480 --> 00:42:13,880 Speaker 1: You know, because you're you're you're walking in and like 806 00:42:14,480 --> 00:42:20,000 Speaker 1: any sort of innovation, like generally a company that comes 807 00:42:20,280 --> 00:42:24,880 Speaker 1: is doing something differently disrupting. Yeah, So like talk a 808 00:42:24,960 --> 00:42:27,920 Speaker 1: little bit about those early days and like some of 809 00:42:27,960 --> 00:42:30,560 Speaker 1: the meetings, you know, naming names, but yeah, like some 810 00:42:30,600 --> 00:42:32,640 Speaker 1: of the things people said to you when you're presenting 811 00:42:32,719 --> 00:42:35,560 Speaker 1: this this extraordinarily different idea. 812 00:42:35,680 --> 00:42:41,120 Speaker 3: Yeah, well, you know, thankfully we work in a very 813 00:42:41,160 --> 00:42:45,200 Speaker 3: respectful industry, you know, and you know, people sit there 814 00:42:45,239 --> 00:42:47,320 Speaker 3: and listen to you and not and you know, and 815 00:42:47,320 --> 00:42:51,200 Speaker 3: and the truth comes when you get the order. It 816 00:42:51,239 --> 00:42:54,560 Speaker 3: was it to me, it was you always whenever you're 817 00:42:54,600 --> 00:42:57,439 Speaker 3: in a sales process, you always kind of invite, you're 818 00:42:57,520 --> 00:43:01,840 Speaker 3: kind of like you're kind of eating people into a discussion, 819 00:43:02,120 --> 00:43:05,560 Speaker 3: you know, about why this is relevant today, you know. 820 00:43:05,800 --> 00:43:09,360 Speaker 3: And I always hope that people would push back a 821 00:43:09,360 --> 00:43:12,040 Speaker 3: little bit, like you know, you know how hot it is, 822 00:43:12,680 --> 00:43:16,400 Speaker 3: you know, in in Little Rock, Arkansas in August. You know, 823 00:43:16,520 --> 00:43:21,440 Speaker 3: and you want to say yes, I do, I do know. 824 00:43:22,480 --> 00:43:25,319 Speaker 3: Yes you want them to say that, you know. And 825 00:43:25,360 --> 00:43:28,120 Speaker 3: what I would always say is, listen, if you had 826 00:43:28,120 --> 00:43:31,040 Speaker 3: a fruit stand, right, and you show up at the 827 00:43:31,040 --> 00:43:36,080 Speaker 3: fruit stand and all you sell is oranges, right, wouldn't 828 00:43:36,080 --> 00:43:37,920 Speaker 3: be a great business plan, right when you had the 829 00:43:37,960 --> 00:43:41,400 Speaker 3: opportunity to also sell apples, right, You're not going to 830 00:43:41,480 --> 00:43:44,319 Speaker 3: sell as many apples as oranges. But will you sell 831 00:43:44,360 --> 00:43:48,120 Speaker 3: apples include it and oranges? For sure you will. Will 832 00:43:48,160 --> 00:43:50,280 Speaker 3: the fact that you carry apples cut down the amount 833 00:43:50,280 --> 00:43:54,680 Speaker 3: of oranges you sell, not at all, right, and taking 834 00:43:54,719 --> 00:43:57,680 Speaker 3: ourselves out of our own little world and making it 835 00:43:57,840 --> 00:44:00,960 Speaker 3: very much of a sesame Street type presentation, you know, 836 00:44:01,000 --> 00:44:03,439 Speaker 3: where you take it down to the core of being 837 00:44:03,440 --> 00:44:07,040 Speaker 3: in business. And just because you don't sell as much 838 00:44:07,880 --> 00:44:10,600 Speaker 3: cotton golf shirts as technical golf shirts, doesn't mean you 839 00:44:10,600 --> 00:44:14,880 Speaker 3: shouldn't carry a cotton golf shirt, you know, because it 840 00:44:14,960 --> 00:44:19,880 Speaker 3: creates incremental sales, you know. And that really was a discussion. 841 00:44:19,920 --> 00:44:22,920 Speaker 3: It wasn't about fighting tech. It was about it was 842 00:44:22,960 --> 00:44:28,799 Speaker 3: about adding on to their presentation and giving them the 843 00:44:28,840 --> 00:44:32,560 Speaker 3: opportunity to create a different business within their shop, you know. 844 00:44:32,920 --> 00:44:36,920 Speaker 1: Well, And it's an important like lesson, like don't do 845 00:44:37,000 --> 00:44:40,800 Speaker 1: what everybody else is doing, because it's going to be 846 00:44:40,840 --> 00:44:43,560 Speaker 1: a lot harder to be a small company in that space. 847 00:44:43,400 --> 00:44:44,680 Speaker 2: For sure, for sure. 848 00:44:44,719 --> 00:44:47,040 Speaker 3: And that has been my I always said, I don't 849 00:44:47,040 --> 00:44:49,239 Speaker 3: want to fight it out with the other seven resources 850 00:44:49,280 --> 00:44:51,360 Speaker 3: you have, you know, some of those are the biggest 851 00:44:51,440 --> 00:44:54,640 Speaker 3: names in apparel and footwear on the planet. I have 852 00:44:54,760 --> 00:44:57,520 Speaker 3: no chance, you know, you have to be a niche player. 853 00:44:57,520 --> 00:45:01,680 Speaker 3: And that has always kind of been my design perspective 854 00:45:01,800 --> 00:45:05,080 Speaker 3: for golf is let's bring something that's not in the 855 00:45:05,120 --> 00:45:10,520 Speaker 3: market that creates incremental value, you know, and uh and 856 00:45:10,520 --> 00:45:13,319 Speaker 3: and that those have always been the true success is 857 00:45:13,360 --> 00:45:16,800 Speaker 3: because you don't want to be in the commodity business. 858 00:45:16,840 --> 00:45:19,480 Speaker 3: You want to be in the iPhone business, you know, 859 00:45:19,600 --> 00:45:24,160 Speaker 3: the special new feature business, you know, and and in 860 00:45:24,200 --> 00:45:29,560 Speaker 3: the innovation business you know, because then you you know, 861 00:45:29,600 --> 00:45:32,000 Speaker 3: that's the best way to separate truly, you know, from 862 00:45:32,080 --> 00:45:32,719 Speaker 3: the competition. 863 00:45:33,040 --> 00:45:35,880 Speaker 1: I think I think about that a lot is where 864 00:45:36,120 --> 00:45:39,399 Speaker 1: when you push things in certain directions and and then 865 00:45:40,160 --> 00:45:44,440 Speaker 1: so cotton has come back, yes, now, yes, you know, 866 00:45:44,840 --> 00:45:47,880 Speaker 1: five years later Cotten, a lot of you know, a 867 00:45:47,880 --> 00:45:49,400 Speaker 1: lot of the big players are. 868 00:45:49,440 --> 00:45:52,439 Speaker 2: Back in Cotton, back in cotton. Yeah. And now it's 869 00:45:52,440 --> 00:45:56,080 Speaker 2: a bold strategy, Cotton. It's a crowded island that you 870 00:45:56,120 --> 00:45:56,719 Speaker 2: live on now. 871 00:45:57,120 --> 00:46:01,040 Speaker 1: So so talk about you know, continue to innovate and 872 00:46:01,080 --> 00:46:02,839 Speaker 1: push in different directions. 873 00:46:03,080 --> 00:46:06,239 Speaker 2: What's like an example of that, Well, you know. 874 00:46:06,239 --> 00:46:09,760 Speaker 3: As we as we move forward, you know, into giving 875 00:46:09,760 --> 00:46:13,640 Speaker 3: that our customer the opportunity to buy different products, you know, 876 00:46:13,680 --> 00:46:16,520 Speaker 3: they have to have that same kind of specialness to them. 877 00:46:16,600 --> 00:46:20,960 Speaker 3: And one of the great things about being probably one 878 00:46:21,000 --> 00:46:23,160 Speaker 3: of the designers here who's been in the industry here 879 00:46:23,200 --> 00:46:27,240 Speaker 3: for twenty one years, is that with the influx attech, 880 00:46:27,480 --> 00:46:32,520 Speaker 3: there has been a complete eradication of all things natural 881 00:46:33,120 --> 00:46:36,719 Speaker 3: that people in the golf world always just had, you know. 882 00:46:37,400 --> 00:46:41,040 Speaker 3: And you know, so the things that we've added to 883 00:46:41,160 --> 00:46:44,600 Speaker 3: you and me maybe just to me, are you know, 884 00:46:44,920 --> 00:46:48,160 Speaker 3: are not completely unique, but there are things that have 885 00:46:48,239 --> 00:46:51,080 Speaker 3: been here before that we're just reintroducing to the customer. 886 00:46:51,160 --> 00:46:54,160 Speaker 3: So like Scottish cashmir, you know, I mean, there's a 887 00:46:54,200 --> 00:46:58,200 Speaker 3: reason why Scottish cashmir is the best cashmere on the planet. 888 00:46:58,280 --> 00:47:02,480 Speaker 3: It's because they don't fall into the trap of overwashing it. 889 00:47:02,719 --> 00:47:05,319 Speaker 3: So you know, the problem with Kashmir is that it 890 00:47:05,360 --> 00:47:08,920 Speaker 3: has a very easy propensity to pill the little balls 891 00:47:08,920 --> 00:47:12,759 Speaker 3: that end up in the friction points. And so what 892 00:47:12,920 --> 00:47:16,800 Speaker 3: happened when Kashmir got commercialized, meaning you could buy it 893 00:47:16,840 --> 00:47:19,920 Speaker 3: at costco, is that people would wash it so that 894 00:47:19,960 --> 00:47:22,200 Speaker 3: it was as soft as it could ever possibly be 895 00:47:22,400 --> 00:47:25,239 Speaker 3: on the sales floor. So when you felt it, you 896 00:47:25,280 --> 00:47:28,000 Speaker 3: immediately knew as kashmere, and you saw that it was 897 00:47:28,040 --> 00:47:29,560 Speaker 3: only two hundred dollars and you bought it. 898 00:47:29,680 --> 00:47:29,920 Speaker 2: You know. 899 00:47:30,480 --> 00:47:33,240 Speaker 3: The truth is is that kashmir is like a paradenim jeans, 900 00:47:33,239 --> 00:47:37,040 Speaker 3: that it gets better the older it is and the 901 00:47:37,040 --> 00:47:38,719 Speaker 3: more that you live in it and the more that 902 00:47:38,840 --> 00:47:40,239 Speaker 3: you launder it yourself. 903 00:47:40,880 --> 00:47:41,320 Speaker 2: Okay. 904 00:47:41,680 --> 00:47:44,160 Speaker 3: So it used to be that you'd get a cashmere 905 00:47:45,160 --> 00:47:47,640 Speaker 3: sweater and it felt slightly better than a wolf sweater. 906 00:47:48,040 --> 00:47:51,240 Speaker 3: But as you had it, over time, it got softer 907 00:47:51,480 --> 00:47:56,000 Speaker 3: and nicer and it became a best friend because of 908 00:47:56,480 --> 00:47:58,960 Speaker 3: how it had evolved as a garment, you know, like 909 00:47:59,000 --> 00:48:02,400 Speaker 3: a pair of jeans. Yeah, and but we had gotten 910 00:48:02,400 --> 00:48:04,400 Speaker 3: away from that, so that was one of the you 911 00:48:04,400 --> 00:48:06,279 Speaker 3: know things that we you know, the first sweater we 912 00:48:06,320 --> 00:48:09,760 Speaker 3: did was a Scottish cashier sweater. This season we're launching 913 00:48:10,320 --> 00:48:13,840 Speaker 3: uh an alpaca sweater. So all those great pictures of 914 00:48:14,840 --> 00:48:18,320 Speaker 3: Arnold Palmer in the sixties wearing cardigans, he was wearing 915 00:48:18,320 --> 00:48:21,960 Speaker 3: an alpaca cardigan, Okay, And there was a reason for 916 00:48:22,040 --> 00:48:26,800 Speaker 3: it is because alpaca is truly God's first performance fiber. 917 00:48:27,000 --> 00:48:32,000 Speaker 3: So the the alpaca lama. Okay, we'll have al pacas 918 00:48:32,040 --> 00:48:33,160 Speaker 3: as pats. 919 00:48:33,160 --> 00:48:36,520 Speaker 2: Now. You do know people oh yeah, oh yeah, for sure, 920 00:48:36,680 --> 00:48:39,280 Speaker 2: they look I want an alpaca they're beautiful. 921 00:48:39,480 --> 00:48:42,920 Speaker 3: They're beautiful, they're they they're they're slightly less you know, 922 00:48:43,520 --> 00:48:47,360 Speaker 3: salty than a donkey, you know, somewhere between a donkey 923 00:48:47,400 --> 00:48:50,839 Speaker 3: and a pony in terms of their disposition. Uh yeah, 924 00:48:50,840 --> 00:48:52,560 Speaker 3: I mean it's not that they won't bite you, but 925 00:48:52,600 --> 00:48:53,040 Speaker 3: they're just. 926 00:48:53,040 --> 00:48:54,600 Speaker 2: Not gonna they're not gonna kill you. 927 00:48:54,400 --> 00:48:58,080 Speaker 1: You know those on Instagram I really recommended looking up alpaca. 928 00:48:58,160 --> 00:49:01,560 Speaker 3: They look like just wonderful pats. Yes, yeah, they're beautiful. 929 00:49:01,600 --> 00:49:06,320 Speaker 3: They're beautiful. So because in Peru, because of the natural 930 00:49:06,360 --> 00:49:11,160 Speaker 3: migration of the of the apaca or as they say, alpaca. Uh, 931 00:49:11,400 --> 00:49:13,799 Speaker 3: you know, Peru is a very narrow country, and all 932 00:49:13,840 --> 00:49:16,600 Speaker 3: in one country, you have the ocean, you have the desert, 933 00:49:16,880 --> 00:49:19,200 Speaker 3: and you have the mountains, and so you have three 934 00:49:19,239 --> 00:49:23,960 Speaker 3: microclimates that the upaca passes through. So it's it's its 935 00:49:24,040 --> 00:49:26,239 Speaker 3: hair is very temperature regulating. 936 00:49:26,680 --> 00:49:27,720 Speaker 2: That makes a lot of sense. 937 00:49:28,200 --> 00:49:31,960 Speaker 3: It's it's truly it's not called natural selection, Okay. It 938 00:49:32,040 --> 00:49:36,360 Speaker 3: evolves as time goes by based on this environment. And 939 00:49:36,560 --> 00:49:40,560 Speaker 3: so the yarn itself is temperature regulating. You come in 940 00:49:40,640 --> 00:49:44,400 Speaker 3: from outside, it's thermal. Wild's outside. You come inside, you 941 00:49:44,480 --> 00:49:48,200 Speaker 3: remain comfortable Okay, I've got alpaca socks on. I wear 942 00:49:48,239 --> 00:49:51,320 Speaker 3: them every single day now because I go in my life, 943 00:49:51,400 --> 00:49:54,200 Speaker 3: I go from a warm house to a hockey rink, 944 00:49:54,280 --> 00:49:58,239 Speaker 3: so like literally, you know, from from seventy five degrees 945 00:49:58,760 --> 00:50:01,879 Speaker 3: to you know, anting on an ice cube. Yeah, and 946 00:50:02,080 --> 00:50:05,240 Speaker 3: it completely temperature regulates and it is the most thermal 947 00:50:05,440 --> 00:50:07,800 Speaker 3: in my mind of all the yarns. 948 00:50:08,080 --> 00:50:12,520 Speaker 1: Well that the wolf sock is so because people you say, oh, 949 00:50:12,680 --> 00:50:15,040 Speaker 1: you know, these socks are wool, and they're like if 950 00:50:15,080 --> 00:50:17,400 Speaker 1: they're runners, They're like, no, no wolf socks. 951 00:50:17,400 --> 00:50:20,680 Speaker 2: But yes, they're actually the best socks. Yeah, you sweat less. Yeah. 952 00:50:20,760 --> 00:50:23,200 Speaker 3: The key, well, the key to all comfort as a 953 00:50:23,239 --> 00:50:27,800 Speaker 3: performance story is staying dry. Water is a conductor of temperature. 954 00:50:27,880 --> 00:50:30,799 Speaker 3: Anyone who's ever jumped at a pool in September knows 955 00:50:30,840 --> 00:50:33,400 Speaker 3: exactly what I'm talking about. You get out of the pool, 956 00:50:33,719 --> 00:50:37,040 Speaker 3: the cool breeze hits you, and you're instantly colder, you know, 957 00:50:37,480 --> 00:50:40,200 Speaker 3: And that's exactly what moisture does up against your skin. 958 00:50:40,719 --> 00:50:41,400 Speaker 2: In both ways. 959 00:50:41,440 --> 00:50:43,480 Speaker 3: If you've got moisture gets your skin, it's hot, you 960 00:50:43,520 --> 00:50:47,680 Speaker 3: feel hotter, humid, overheating, you know, and the same thing 961 00:50:47,760 --> 00:50:50,640 Speaker 3: with being cold. So the idea is to keep your 962 00:50:50,719 --> 00:50:54,560 Speaker 3: your your whatever, your skin dry and then you and 963 00:50:54,640 --> 00:50:58,319 Speaker 3: then you add insulation to it. Well that's what Alpaka does. 964 00:50:58,360 --> 00:51:01,719 Speaker 3: So we're launching an i'll Paca sweater this season and 965 00:51:01,800 --> 00:51:05,160 Speaker 3: golfers have always worn outpaka up until this, you know, 966 00:51:05,200 --> 00:51:09,240 Speaker 3: the dawn of tech. And because it does temperature regulate 967 00:51:09,360 --> 00:51:11,120 Speaker 3: as you're out on the golf course, you start in 968 00:51:11,120 --> 00:51:13,800 Speaker 3: the morning, it's a little bit cooler, it keeps you warm. 969 00:51:14,200 --> 00:51:17,640 Speaker 3: Then as you get through the day, it continues to 970 00:51:17,719 --> 00:51:20,680 Speaker 3: breathe and it regulates so you don't feel like you 971 00:51:20,760 --> 00:51:22,239 Speaker 3: have to peel it off as soon as you get 972 00:51:22,239 --> 00:51:24,400 Speaker 3: to the seventh hole and the sun gets above the trees. 973 00:51:26,080 --> 00:51:29,200 Speaker 3: So that's another thing that this season we're bringing back. 974 00:51:29,680 --> 00:51:33,560 Speaker 3: You know, we showed it to Paul McGinley yesterday and 975 00:51:33,600 --> 00:51:35,640 Speaker 3: you know, all the guys who are forty plus who 976 00:51:35,640 --> 00:51:38,920 Speaker 3: have played golf remember the beginning of their golf career 977 00:51:38,960 --> 00:51:42,600 Speaker 3: where you know, everyone wore these outpacka cardigans, you know, 978 00:51:42,840 --> 00:51:45,279 Speaker 3: And so he tried it on and oh, Bill, I 979 00:51:45,280 --> 00:51:48,279 Speaker 3: think you've got something here, you know, as only as 980 00:51:48,320 --> 00:51:52,839 Speaker 3: he can say in his Irish accent. But it is 981 00:51:52,880 --> 00:51:56,920 Speaker 3: fun to kind of bring you know, the natural side 982 00:51:56,920 --> 00:51:59,400 Speaker 3: of performance, you know, back into golf. 983 00:51:59,640 --> 00:52:03,600 Speaker 1: It's just interesting how the trend, how it swings, you know, 984 00:52:03,960 --> 00:52:07,400 Speaker 1: thirty years back. But there's there's so much that you 985 00:52:07,440 --> 00:52:10,360 Speaker 1: can take from the previous trend and learn from right. 986 00:52:10,400 --> 00:52:12,680 Speaker 2: Oh completely completely. 987 00:52:12,239 --> 00:52:14,920 Speaker 1: Where you can almost take cherry pick your best the 988 00:52:14,960 --> 00:52:18,680 Speaker 1: best features of something that happened ten years ago and 989 00:52:18,680 --> 00:52:20,520 Speaker 1: and injected them into something. 990 00:52:20,600 --> 00:52:22,160 Speaker 2: Well that's that's exactly right. 991 00:52:22,239 --> 00:52:24,680 Speaker 3: And that's why I keep referencing that, you know, when 992 00:52:24,719 --> 00:52:27,600 Speaker 3: I when I uh my time working on the sales 993 00:52:27,600 --> 00:52:31,640 Speaker 3: floor at Timberland, you know, learning about gortex, you know, 994 00:52:32,040 --> 00:52:35,160 Speaker 3: is exactly the reason why we made the you know, 995 00:52:35,239 --> 00:52:37,560 Speaker 3: the the jackets that Tiger and the rest of the 996 00:52:37,560 --> 00:52:41,120 Speaker 3: President's Team cup war at the at the President's Cup 997 00:52:41,200 --> 00:52:41,640 Speaker 3: last month. 998 00:52:41,680 --> 00:52:43,759 Speaker 2: It's because I have lived. 999 00:52:43,560 --> 00:52:47,040 Speaker 3: With this fabric for close to thirty years now and 1000 00:52:47,080 --> 00:52:51,399 Speaker 3: what it does and it's features of benefits. And even 1001 00:52:51,440 --> 00:52:54,759 Speaker 3: though I wasn't a hiker, biker, rafter or climber, you know, 1002 00:52:54,880 --> 00:52:57,959 Speaker 3: I understand gortex because I talked to guys that walked 1003 00:52:58,040 --> 00:53:01,759 Speaker 3: up mountains and and did this led dog race, the Iditarod, 1004 00:53:02,200 --> 00:53:06,040 Speaker 3: you know, you know, and understand what the benefits of 1005 00:53:06,239 --> 00:53:09,759 Speaker 3: gortex and that type product is and now can then 1006 00:53:09,840 --> 00:53:11,600 Speaker 3: apply it to design for golfers. 1007 00:53:12,480 --> 00:53:17,160 Speaker 1: That's its spark almost like I look outside a lot 1008 00:53:17,200 --> 00:53:20,000 Speaker 1: of times for ideas outside of golf, Like you know, 1009 00:53:20,040 --> 00:53:22,320 Speaker 1: I'm not going to pay attention to what another golf 1010 00:53:22,360 --> 00:53:25,200 Speaker 1: media site's doing, Like let me look at what you 1011 00:53:25,239 --> 00:53:28,719 Speaker 1: know tech website's doing, like that's right, it's about tech, 1012 00:53:28,920 --> 00:53:31,680 Speaker 1: and say, oh that I could use that idea for golf. 1013 00:53:31,840 --> 00:53:35,759 Speaker 3: Exactly yeah I I People ask me, have you seen 1014 00:53:35,840 --> 00:53:38,040 Speaker 3: this or have you said? I said, I tried not 1015 00:53:38,160 --> 00:53:40,600 Speaker 3: to look, especially within our industry, at what other people 1016 00:53:40,640 --> 00:53:43,640 Speaker 3: are doing, because the last thing I want to do 1017 00:53:43,719 --> 00:53:46,279 Speaker 3: is spend a lot of time on something and someone 1018 00:53:46,280 --> 00:53:48,279 Speaker 3: else has got exactly the same thing, you know, and 1019 00:53:48,320 --> 00:53:50,239 Speaker 3: you build it up at the sales meeting and they're like, 1020 00:53:50,680 --> 00:53:51,960 Speaker 3: oh yeah, they also have that. 1021 00:53:52,200 --> 00:53:53,560 Speaker 2: You know they also. 1022 00:53:53,760 --> 00:53:56,560 Speaker 1: Have you ever had something where like you totally screwed up, 1023 00:53:56,600 --> 00:54:00,920 Speaker 1: but the but the mistake yielded something better than you 1024 00:54:00,960 --> 00:54:01,880 Speaker 1: ever intended on. 1025 00:54:02,280 --> 00:54:04,239 Speaker 3: This is like your question last night about the worst 1026 00:54:04,280 --> 00:54:06,759 Speaker 3: golf course, worst golf shot you ever had. 1027 00:54:07,360 --> 00:54:09,920 Speaker 2: I try and forget about those things, but where it 1028 00:54:10,080 --> 00:54:12,240 Speaker 2: actually like the mistake was good. 1029 00:54:12,160 --> 00:54:15,120 Speaker 3: For sure, for sure, it happens all the time. Happens 1030 00:54:15,160 --> 00:54:19,279 Speaker 3: all the time because from sketch to you know, from 1031 00:54:19,360 --> 00:54:22,720 Speaker 3: sketch to final, I'm not the one sewing the garment 1032 00:54:23,040 --> 00:54:27,239 Speaker 3: or I'm not the one that made that trim not available, 1033 00:54:27,480 --> 00:54:31,120 Speaker 3: or you know, sometimes you sketch something in a prototype 1034 00:54:31,160 --> 00:54:32,759 Speaker 3: and it comes in a different way, but you're like, 1035 00:54:32,880 --> 00:54:35,719 Speaker 3: I love this it actually this is actually better. It 1036 00:54:36,080 --> 00:54:39,359 Speaker 3: actually happens every single season. You know, I can't think 1037 00:54:39,400 --> 00:54:42,160 Speaker 3: of one where it actually ended up being like incredible, 1038 00:54:42,960 --> 00:54:47,880 Speaker 3: but but it's part of every design season for sure, 1039 00:54:48,040 --> 00:54:50,319 Speaker 3: where it comes in a certain way it wasn't what 1040 00:54:50,360 --> 00:54:52,840 Speaker 3: you intended, but you actually like it better. So I 1041 00:54:52,840 --> 00:54:55,400 Speaker 3: mean it was truly a mistake, a mistake by the factory, 1042 00:54:55,480 --> 00:54:59,040 Speaker 3: or a mistake in the way I tried to communicate 1043 00:54:59,080 --> 00:55:01,440 Speaker 3: what I wanted through a s you know. 1044 00:55:01,680 --> 00:55:04,440 Speaker 1: That's how you hear all the architects talk about like, oh, 1045 00:55:04,480 --> 00:55:07,200 Speaker 1: we sketch out the idea, but what the end product 1046 00:55:07,320 --> 00:55:10,880 Speaker 1: is very rarely looks is exactly what the sketches because 1047 00:55:11,120 --> 00:55:13,000 Speaker 1: stuff happens out in the field. 1048 00:55:12,880 --> 00:55:17,520 Speaker 3: Right, And that's that's truly what design is is problem solving. 1049 00:55:18,080 --> 00:55:21,160 Speaker 3: It's it's about getting a task and not giving up 1050 00:55:21,239 --> 00:55:22,520 Speaker 3: on it and making the. 1051 00:55:22,520 --> 00:55:24,640 Speaker 2: Problem of that of your design. 1052 00:55:25,360 --> 00:55:29,280 Speaker 3: Okay, the person that can take that problem and circle 1053 00:55:29,320 --> 00:55:31,319 Speaker 3: it around their head a million times to come up 1054 00:55:31,360 --> 00:55:34,280 Speaker 3: with the right solution or a solution, or an innovative solution, 1055 00:55:34,680 --> 00:55:37,600 Speaker 3: those are the best designers. It's not the person who 1056 00:55:37,640 --> 00:55:40,160 Speaker 3: can design the most innovative thing on a piece of paper. 1057 00:55:40,200 --> 00:55:44,239 Speaker 3: It's it's too creation that makes the great designer. Yeah, 1058 00:55:44,360 --> 00:55:47,000 Speaker 3: you know, and being able to I mean everyone who's 1059 00:55:47,040 --> 00:55:51,480 Speaker 3: in my life will will stand up and yell about 1060 00:55:51,480 --> 00:55:54,680 Speaker 3: how annoying I am when I get on a problem, 1061 00:55:55,120 --> 00:55:59,680 Speaker 3: because all time ceases to exist because I'm working it 1062 00:55:59,719 --> 00:56:02,719 Speaker 3: over my head so much. You know that I could 1063 00:56:02,760 --> 00:56:04,279 Speaker 3: forget that I got to pick up my kid at 1064 00:56:04,280 --> 00:56:07,520 Speaker 3: the hockey rink because I'm working over how do we 1065 00:56:07,560 --> 00:56:10,120 Speaker 3: make this thing into a role, you know or whatever? 1066 00:56:10,520 --> 00:56:11,880 Speaker 2: You know? How do we how do we make that 1067 00:56:11,920 --> 00:56:13,480 Speaker 2: hood roll up properly? You know? 1068 00:56:14,120 --> 00:56:17,440 Speaker 3: And I it circulates in my head consistently until what 1069 00:56:17,520 --> 00:56:19,239 Speaker 3: I feel like I have a solution and. 1070 00:56:19,360 --> 00:56:23,440 Speaker 1: Talk about problem solving, like what how do you go 1071 00:56:23,640 --> 00:56:24,200 Speaker 1: about that? 1072 00:56:24,719 --> 00:56:24,799 Speaker 2: Like? 1073 00:56:24,960 --> 00:56:29,080 Speaker 3: Ignore everything else in my life to a fault and 1074 00:56:29,200 --> 00:56:31,759 Speaker 3: work on it until it's until it's work on it, 1075 00:56:32,280 --> 00:56:35,160 Speaker 3: on the solution until it's until you have something. It's 1076 00:56:35,280 --> 00:56:39,200 Speaker 3: it's it's a for me, it's a very physical experience, 1077 00:56:39,320 --> 00:56:45,360 Speaker 3: you know, it's a very it's it's it's the ability 1078 00:56:45,400 --> 00:56:48,120 Speaker 3: to tune out the rest of the world, which is 1079 00:56:48,200 --> 00:56:51,520 Speaker 3: again it is my greatest asset. Is is also my 1080 00:56:51,600 --> 00:56:56,759 Speaker 3: greatest fault, you know, where uh, you know, I can 1081 00:56:56,800 --> 00:56:59,319 Speaker 3: become the most ignoying person on the planet because I'll 1082 00:56:59,320 --> 00:57:01,680 Speaker 3: stay up till two o'clock in the morning working on something. 1083 00:57:01,719 --> 00:57:04,120 Speaker 3: Once like, once I you've got a beat on it, 1084 00:57:04,760 --> 00:57:07,400 Speaker 3: you know, like I said, all of life ceases to exist. 1085 00:57:07,680 --> 00:57:10,520 Speaker 1: Yeah, I get in the My wife says, I'm like 1086 00:57:10,719 --> 00:57:13,600 Speaker 1: I turn into like a manic person. Yeah, where like 1087 00:57:13,880 --> 00:57:17,280 Speaker 1: she can't even be in the same space as me. Yeah, 1088 00:57:17,400 --> 00:57:19,600 Speaker 1: I'll be up at two and then I'll be up 1089 00:57:19,640 --> 00:57:21,800 Speaker 1: at six, like jump out of beat it. Right. 1090 00:57:22,320 --> 00:57:25,000 Speaker 3: That's why having a house is great, because you can 1091 00:57:25,080 --> 00:57:27,680 Speaker 3: go into a basement and you can gotta be your 1092 00:57:27,840 --> 00:57:31,520 Speaker 3: your ogre self and and and work through this kind 1093 00:57:31,560 --> 00:57:35,040 Speaker 3: of stuff. But it's but it's also the most gratifying 1094 00:57:35,120 --> 00:57:36,880 Speaker 3: you know, when you kind of when you're able to 1095 00:57:37,560 --> 00:57:40,080 Speaker 3: kind of need through the dough of the problem and 1096 00:57:40,200 --> 00:57:43,440 Speaker 3: smooth it out, and and what comes out, you know, 1097 00:57:43,960 --> 00:57:47,320 Speaker 3: in your mind and and perhaps of other people, is 1098 00:57:47,400 --> 00:57:48,320 Speaker 3: actually truly better. 1099 00:57:49,120 --> 00:57:51,920 Speaker 2: Is it's it's it's really quite satisfying. 1100 00:57:52,120 --> 00:57:54,920 Speaker 1: Yeah, yeah, you know, I mean, I mean those are 1101 00:57:55,040 --> 00:57:57,680 Speaker 1: generally the things that the things you have to work 1102 00:57:57,760 --> 00:58:00,360 Speaker 1: at the most are generally the things that turn out best. 1103 00:58:00,520 --> 00:58:04,400 Speaker 2: Yeah, exactly. And it if you you know, I don't 1104 00:58:04,440 --> 00:58:08,160 Speaker 2: read a lot of books because of my little attention. 1105 00:58:08,600 --> 00:58:10,840 Speaker 2: You know, I have the same problem. Yeah, but some 1106 00:58:11,000 --> 00:58:11,440 Speaker 2: of the books. 1107 00:58:11,640 --> 00:58:13,440 Speaker 3: One of the books that always struck me most was 1108 00:58:13,680 --> 00:58:16,080 Speaker 3: with the Keith Keith Richards book when he talks about 1109 00:58:16,120 --> 00:58:20,360 Speaker 3: writing music. You know, it's like it's it is not 1110 00:58:20,520 --> 00:58:24,440 Speaker 3: a time based process. You know, it's not like it 1111 00:58:24,720 --> 00:58:26,680 Speaker 3: just comes to you and you do it. You know, 1112 00:58:26,880 --> 00:58:30,040 Speaker 3: it is there's a there's a process that leads there's 1113 00:58:30,040 --> 00:58:31,960 Speaker 3: a creative process that leads up to it. 1114 00:58:32,600 --> 00:58:35,680 Speaker 2: And I think you find that, you know what I 1115 00:58:35,800 --> 00:58:37,080 Speaker 2: what I found is other. 1116 00:58:37,040 --> 00:58:42,360 Speaker 3: Creative pursuits are as as important about being a creative 1117 00:58:42,400 --> 00:58:48,960 Speaker 3: professional as that true discipline. So for me, illustrating or 1118 00:58:49,400 --> 00:58:53,640 Speaker 3: creating you know, backgammon sets or whatever are as important 1119 00:58:53,640 --> 00:58:58,920 Speaker 3: as creating golf shirts because it hones that that problem solving, 1120 00:58:59,680 --> 00:59:03,200 Speaker 3: you know, and that idea creation process, you know, so 1121 00:59:03,360 --> 00:59:06,360 Speaker 3: that so that you can get quicker into the moment 1122 00:59:06,400 --> 00:59:10,920 Speaker 3: where you have to perform your job, you know, and 1123 00:59:11,240 --> 00:59:14,800 Speaker 3: and churn out five new jackets in a season. You know, 1124 00:59:14,920 --> 00:59:17,720 Speaker 3: you can get into that creative You don't leave that 1125 00:59:17,840 --> 00:59:20,360 Speaker 3: creative mode actually, is what it comes down to. You know, 1126 00:59:20,840 --> 00:59:25,000 Speaker 3: you don't design a season, take four months off from designing, 1127 00:59:25,440 --> 00:59:29,200 Speaker 3: and then start again. You're doing other things that hone 1128 00:59:29,280 --> 00:59:30,320 Speaker 3: that creative process. 1129 00:59:30,840 --> 00:59:33,320 Speaker 1: Yeah, yeah, I mean, I'm like the king of the 1130 00:59:33,440 --> 00:59:37,320 Speaker 1: half written article. If you looked at my computer right now, 1131 00:59:37,400 --> 00:59:43,320 Speaker 1: you see like thirty different single pages of half written articles. 1132 00:59:43,400 --> 00:59:47,680 Speaker 1: But then like one day I think about something and 1133 00:59:47,800 --> 00:59:50,520 Speaker 1: that half written article then writes the rest of itself 1134 00:59:50,680 --> 00:59:52,880 Speaker 1: exact because I sit down and it's like oh and 1135 00:59:53,000 --> 00:59:56,439 Speaker 1: it just but like you can't force you can't say 1136 00:59:56,520 --> 00:59:58,800 Speaker 1: I'm going to write this is just the way I feel. 1137 00:59:58,920 --> 01:00:02,040 Speaker 1: I can't just sit down and write something. The hardest 1138 01:00:02,080 --> 01:00:04,880 Speaker 1: thing for me to write are things when somebody says, 1139 01:00:04,960 --> 01:00:07,400 Speaker 1: can you write this for me? Yes, and it's like, 1140 01:00:07,520 --> 01:00:11,720 Speaker 1: well that's but like that those are that's a different 1141 01:00:11,800 --> 01:00:14,400 Speaker 1: creative that could just say it, like you said, design 1142 01:00:14,560 --> 01:00:17,280 Speaker 1: five new jackets, Like yeah, yeah, it's kind of a 1143 01:00:17,520 --> 01:00:18,560 Speaker 1: very difficult task. 1144 01:00:18,720 --> 01:00:21,040 Speaker 3: Yeah, but when you're every day you wake up and 1145 01:00:21,120 --> 01:00:25,360 Speaker 3: you do something that starts that the problem solving mechanism 1146 01:00:25,440 --> 01:00:25,800 Speaker 3: in your. 1147 01:00:25,720 --> 01:00:29,000 Speaker 2: Brain, it becomes a lot easier. You know, you're in that, 1148 01:00:29,640 --> 01:00:30,640 Speaker 2: you're in that headspace. 1149 01:00:30,680 --> 01:00:34,480 Speaker 3: You're not you're not trying to figure out how you're 1150 01:00:34,520 --> 01:00:38,600 Speaker 3: gonna You're you're checking account is going to last. It's 1151 01:00:38,640 --> 01:00:41,280 Speaker 3: a bad example, but you're not doing something that's not 1152 01:00:41,440 --> 01:00:42,919 Speaker 3: similar to what you do in your job. 1153 01:00:43,000 --> 01:00:46,000 Speaker 2: You're doing something that's similar. It's not exactly it, it's adjacent. 1154 01:00:46,200 --> 01:00:46,920 Speaker 2: It's adjacent. 1155 01:00:47,120 --> 01:00:50,160 Speaker 3: And and maybe something that you do in that helps 1156 01:00:50,280 --> 01:00:53,160 Speaker 3: move forward your idea that you having that article, it's 1157 01:00:53,200 --> 01:00:54,440 Speaker 3: sitting in your what do you. 1158 01:00:54,520 --> 01:00:56,720 Speaker 1: Do if you're say, you're at dinner with your wife 1159 01:00:56,800 --> 01:00:59,800 Speaker 1: and something like you just solve something in your head 1160 01:01:00,000 --> 01:01:01,040 Speaker 1: because I assume. 1161 01:01:00,760 --> 01:01:02,880 Speaker 2: That, Yeah, she has it. It's called billy world. 1162 01:01:03,080 --> 01:01:08,160 Speaker 3: And and you know, I think I'm I'm in it 1163 01:01:08,280 --> 01:01:11,400 Speaker 3: way too much for her comfort level. And I'm not 1164 01:01:11,520 --> 01:01:12,040 Speaker 3: blaming her. 1165 01:01:12,280 --> 01:01:15,120 Speaker 2: It is me. I know, my my whole family can 1166 01:01:15,160 --> 01:01:17,440 Speaker 2: speak to it. From the moment I was I was 1167 01:01:17,520 --> 01:01:18,200 Speaker 2: born he's in. 1168 01:01:18,800 --> 01:01:21,280 Speaker 3: They would call it a call the same thing Billy world, 1169 01:01:21,440 --> 01:01:24,200 Speaker 3: you know, and probably all these pictures are some you know. 1170 01:01:24,520 --> 01:01:26,120 Speaker 2: Version of where billy World is. 1171 01:01:26,240 --> 01:01:30,680 Speaker 3: But it's like, uh, it's just like I said, all 1172 01:01:31,480 --> 01:01:33,040 Speaker 3: world ceases to exist. 1173 01:01:34,160 --> 01:01:36,160 Speaker 2: And I think it's frustrating to be around me. 1174 01:01:36,320 --> 01:01:36,480 Speaker 1: You know. 1175 01:01:36,600 --> 01:01:37,240 Speaker 2: I think it's. 1176 01:01:38,640 --> 01:01:41,760 Speaker 3: Funny and funny, entertaining, I think, I am. I think 1177 01:01:41,800 --> 01:01:43,400 Speaker 3: it's really frustrating to be around me. 1178 01:01:44,560 --> 01:01:46,680 Speaker 1: So I don't I don't want to keep you from 1179 01:01:46,800 --> 01:01:49,360 Speaker 1: uh from you got you got slang. 1180 01:01:49,640 --> 01:01:50,360 Speaker 2: The CEO just. 1181 01:01:50,400 --> 01:01:53,320 Speaker 3: Showed up like he's gotta start, he's got to start 1182 01:01:53,400 --> 01:01:54,360 Speaker 3: hurting his job. 1183 01:01:54,840 --> 01:01:59,520 Speaker 2: Enough fun, enough fun here in the den. So thanks 1184 01:01:59,560 --> 01:01:59,880 Speaker 2: for coming. 1185 01:02:00,040 --> 01:02:03,560 Speaker 1: And I think people enjoy this inside look into kind 1186 01:02:03,600 --> 01:02:07,400 Speaker 1: of the creative process. Okay, so thanks, it's been been 1187 01:02:07,480 --> 01:02:08,440 Speaker 1: fun talking to you.