Speaker 1: Episode two oh one, How do I identify manipulative advertising
Speaker 1: and marketing? Welcome to the Frugal Friends podcast, where you'll
Speaker 1: learn to save money, embrace simplicity right, and liver with
Speaker 1: your life. Here your host Jen and Jill m m
Speaker 1: m m. Welcome to the Frugal Friends podcast. My name
Speaker 1: is Jen, my name is Jill, and today we are
Speaker 1: talking about advertising and marketing and spoiler alert, most of
Speaker 1: it is not manipulative. But we are going to dive
Speaker 1: into articles written for marketers so that you know what
Speaker 1: they're doing and the reasons, the psychological reasons why they're
Speaker 1: doing it, so you can decide for yourself whether you
Speaker 1: want that marketing to work on you. Yeah, well said.
Speaker 1: I think it's important to be armed and ready with
Speaker 1: an understanding of how people try and sell things to us,
Speaker 1: so that we can decide whether or not we actually
Speaker 1: want to buy and not just fall victim. Yeah, definitely.
Speaker 1: But first, our sponsors the Modern Frugal Living e Book.
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Speaker 1: start getting those quick winds that will snowball your momentum
Speaker 1: to financial freedom. Yes, and this episode is also brought
Speaker 1: to you by Facebook Ads, not Facebook. People love saying
Speaker 1: something in real life and immediately seeing an ad for
Speaker 1: it on Facebook. It's the best. They know you love it.
Speaker 1: The ads want you to know that while they can't
Speaker 1: be as accurate anymore, they will still track where you
Speaker 1: are and show you ads based on the interests of
Speaker 1: the people you're around. Two So they're sorry. They know
Speaker 1: you love them being super accurate, but they're still going
Speaker 1: to track as much of your data as possible, as
Speaker 1: well as the data of people around you. Facebook ads
Speaker 1: just trying to get you to buy stuff. It is.
Speaker 1: It is so creepy. Everyone commenting on how creepy it is.
Speaker 1: But creepy they mean they love it. They love it. Um.
Speaker 1: I I take refuge and solace and the fact that
Speaker 1: I'm pretty sure Facebook knows nothing about me because what
Speaker 1: they try and advertise to me is all over the map,
Speaker 1: all over the map. I don't know what they think
Speaker 1: they're hearing from me, but it ranges from golf gear
Speaker 1: to baby products. So I mean, yeah, maybe because you're
Speaker 1: around people who play golf and or have babies it
Speaker 1: maybe maybe. I don't know. Well, we are talking about
Speaker 1: obviously advertising marketing. So if you want to cue up
Speaker 1: some good follow up episodes, we've got episode one fifty
Speaker 1: six how to avoid impulse spending. I think we also
Speaker 1: talked about some of the same tactics in that one,
Speaker 1: and then episode one psychological tricks to stick to your budget.
Speaker 1: So today we're really diving into some marketing psychology so
Speaker 1: you can understand why you think the way you think
Speaker 1: ink when you see things available to buy. So this
Speaker 1: first article we're going to get into. Both of these
Speaker 1: are written for marketers, they're not written for consumers. So
Speaker 1: the first one is from crowd Spring. It is called
Speaker 1: Marketing Psychology. Five Powerful Principles of Human Behavior. What did
Speaker 1: you think of this one with your social work background? Yes, Oh,
Speaker 1: it's so clearly written to people, written from the perspective
Speaker 1: and written to those with a perspective of wanting to
Speaker 1: make money. So it's definitely a unique experience for me
Speaker 1: to read an article about our minds, the way we
Speaker 1: think in process, how we make decisions, not from the
Speaker 1: perspective of helping people, but from the perspective of getting
Speaker 1: them to buy things. So they're not necessarily wrong about
Speaker 1: the things they're describing. It just is in a little
Speaker 1: bit more of a cold way that they're talking about
Speaker 1: it almost this here's what we've dissected about humanity and
Speaker 1: how we can then utilize this to make money. So
Speaker 1: there's a part of it just for my own sake,
Speaker 1: it does feel a little slimy, although some of it
Speaker 1: can be good. Like I don't as you said, Jen,
Speaker 1: I don't want to say marketing in and of itself
Speaker 1: is bad. I've got many friends in marketing on the
Speaker 1: Frugal Friends podcast utilize some marketing strategies in order to
Speaker 1: keep bringing content and ultimately helping people with the podcast.
Speaker 1: But yeah, we also need to support families. So all
Speaker 1: that said, from my perspective, it was unique to read
Speaker 1: it in that way, and I'm hoping to still even
Speaker 1: as we go through this article. Look at it in
Speaker 1: a holistic way, recognizing this article was written to those
Speaker 1: who want to know how to make more money. We're
Speaker 1: gonna look at it from a perspective of how can
Speaker 1: you take this knowledge, arm yourself, allow marketing to work
Speaker 1: on you, and be a little bit more averse to
Speaker 1: the marketing that you don't need to work on you, like,
Speaker 1: not just evolve victim or prey to it, Recognizing that
Speaker 1: marketers are getting smart and utilizing psychology to get in there,
Speaker 1: so we don't we don't need to be dumb about it. Yeah,
Speaker 1: they've used this for decades and marketing has actually gotten
Speaker 1: more ethical as time has gone on. This is not
Speaker 1: mad men. People are not just trying to sell you
Speaker 1: something without thinking of you, and so marketing I mean
Speaker 1: Facebook ads, for as creepy as they are, are really
Speaker 1: trying to stop you from seeing things that you are
Speaker 1: uncomfortable with, ads that you would be offended by or
Speaker 1: not like at all, and show you things that really
Speaker 1: would help you, that would be of most benefit to you.
Speaker 1: So the intention is quite neutral. I wouldn't say it's
Speaker 1: negative or positive. It's it's a you know, it's an exchange.
Speaker 1: People are still trying to make money, and it has
Speaker 1: gotten more ethical. So most marketing is quite beneficial if
Speaker 1: you know what your values are and you have a
Speaker 1: budget and you have a plan, and you we're looking
Speaker 1: to spend money on that or didn't know that it
Speaker 1: was a possibility to spend money on something to solve
Speaker 1: that problem, and you can think, give it time to
Speaker 1: reflect and not and still buy it, but not impulse
Speaker 1: by it. And so we do love marketing when it's
Speaker 1: done ethically. And so let's start and go through these
Speaker 1: five principles so that you can start to see the
Speaker 1: strategies that these marketers are using so that you do
Speaker 1: not feel gotten by them. Yeah, exactly. So the first
Speaker 1: one that they list out related to kind of how
Speaker 1: we work is this concept of prime ing. So it
Speaker 1: is the process, as they describe, of presenting someone with
Speaker 1: a word or an image or sentence that prepares them
Speaker 1: to be receptive to a particular point of view. So
Speaker 1: it's not a diving into the thing immediately. There's a
Speaker 1: priming process that happens that can help to influence somebody.
Speaker 1: So this is usually a little bit more subtle. And
Speaker 1: how can marketing be utilized for getting someone ready for
Speaker 1: the next message. So there's a variety of ways that
Speaker 1: companies might do this. It could be on social media
Speaker 1: like asking people to share comments, or by reading a
Speaker 1: blog post first, or attending a free seminar, downloading and
Speaker 1: e book like getting people engaged without yet spending money
Speaker 1: and preparing them for a certain message. That would be
Speaker 1: the concept of priming. And so when it comes to yeah,
Speaker 1: the marketing world, it is a let's pull them in,
Speaker 1: let's draw them in, let's get them curious, let's get
Speaker 1: them ready, so then we can say, all right, now
Speaker 1: give us your money. And and this is true. It
Speaker 1: really in anything like what are the things that get
Speaker 1: us prepared, primed, ready for whatever is coming next. This
Speaker 1: would be like, oh, warm up in an exercise routine,
Speaker 1: like you start with stretching and you start with some
Speaker 1: high knees before you get ready to run further. So
Speaker 1: that idea works in a variety of ways. I will
Speaker 1: say the positive thing about priming is it is it
Speaker 1: is also a form of building a relationship. Essentially, so
Speaker 1: you are putting in the effort to get your name
Speaker 1: in front of somebody, to get them thinking about your
Speaker 1: product or brand. And I will say, the purchases I
Speaker 1: regret most are the ones I impulse bought after not
Speaker 1: being extremely familiar with the product or brand. It's not
Speaker 1: the ones where I've been following them for a while
Speaker 1: and then bought the product. And so priming is essentially
Speaker 1: they want to build a relationship with you, get that
Speaker 1: foot in the door sort of thing. So this is
Speaker 1: a good if you look below the surface is good,
Speaker 1: but you also have to know what people are doing.
Speaker 1: When they ask you to follow them on social media,
Speaker 1: sign up for the email, all of that stuff, it's
Speaker 1: so that they can prime you UM. And so if
Speaker 1: this is not if it's something that you don't really
Speaker 1: need um or only need once, stop putting this product
Speaker 1: or brand in front of you, because you will inevitably
Speaker 1: typically end up purchasing from them again after the priming,
Speaker 1: and sometimes again. If it is something you actually need
Speaker 1: you think it might solve a problem, then great engage
Speaker 1: in the priming part of it, because a lot of
Speaker 1: times the priming does add value. Right, anytime someone's offering
Speaker 1: a free webinar, sure you might go into that knowing
Speaker 1: they're probably going to try and sell me something during
Speaker 1: this free webinar, But is the content of the free
Speaker 1: webinar something that is actually helpful and useful for me.
Speaker 1: You can make your own decision from there with what
Speaker 1: you want to do after that. We don't have to
Speaker 1: be afraid of any of these techniques, but choosy on
Speaker 1: how we engage when we even do see that this
Speaker 1: technique is happening. Mm hmm. The second is reciprocity, So
Speaker 1: this is a bit, this is a big one. So
Speaker 1: it's essentially we feel when we've received something from somebody,
Speaker 1: we feel almost obligated to give them something back. So
Speaker 1: if we've received something free, um, like a free trial
Speaker 1: or a free gift or I don't know, a free
Speaker 1: e book with two d ways to save money, we
Speaker 1: feel some reciprocity to give back in some way. And
Speaker 1: so some people are just asking you to listen to
Speaker 1: their podcast and take what you need that's helpful and
Speaker 1: leave what you don't, while others will be, you know,
Speaker 1: selling products and services, and again you have to decide
Speaker 1: the products and services that really add value to your
Speaker 1: life or not. Absolutely. The next is social proof, So
Speaker 1: they describe this simply put, we want to know what
Speaker 1: others are watching, buying, wearing, experiencing. Sometimes we as people
Speaker 1: can find ourselves in situations where we have this natural
Speaker 1: thought that other people know more than we do, and
Speaker 1: so we take our cues from others. It is somewhat
Speaker 1: related to that concept of group think, like we think
Speaker 1: somebody else is going to step in and do something,
Speaker 1: or we kind of take on the mentality of the
Speaker 1: majority whatever. We think that what is happening in the majority,
Speaker 1: and so marketers might use this idea of social proof
Speaker 1: that we want to do what others are doing. We
Speaker 1: want to do what the majority are doing by putting
Speaker 1: a message in front of us that would communicate that,
Speaker 1: like here's what others in your age group and similar
Speaker 1: to life circumstance are doing and loving and kind of
Speaker 1: hoping that you will get on that bandwagon believing that
Speaker 1: this is what the majority are doing. Yeah, I mean,
Speaker 1: who hasn't bought something that they've seen somebody else wearing
Speaker 1: or using on TikTok or Instagram. That's social proof. It's
Speaker 1: why brands spend so much money getting their products into
Speaker 1: the hands of influencers. And there's other things like reviews,
Speaker 1: like I don't buy anything without first checking the Amazon
Speaker 1: or going to a place before checking the Yelp, reviews.
Speaker 1: Reviews are super important. Reviews can be gamed for sure,
Speaker 1: so we definitely take I think higher stock in the
Speaker 1: social proof from people we know, which is why I
Speaker 1: think Instagram is such a and Facebook are potent for
Speaker 1: impulse purchases because there are people we know, or we
Speaker 1: feel like we know or want to be like, are
Speaker 1: going to these places, are using these things. So when
Speaker 1: you're scrolling, just know that even if a brand didn't
Speaker 1: pay to be there, that this social proof is is
Speaker 1: very much an illusion. It is it can be gamed.
Speaker 1: But I mean, I've I've bought some things because I've
Speaker 1: seen it on Instagram that I'm very happy with, but
Speaker 1: I know that other people have. I've heard We've heard
Speaker 1: many stories of people buying things because they saw it
Speaker 1: on social media that they later regret. And so this
Speaker 1: is that is per time um example of social proof.
Speaker 1: I think that this is the one that we all
Speaker 1: are probably most aware of. We may not have called
Speaker 1: it by this name, but it's why we hear so
Speaker 1: many people saying I gotta get off social media, whether
Speaker 1: or not it's a brand getting themselves in front of
Speaker 1: you or other people making their lives look so amazing
Speaker 1: and so our contentment levels decrease. I think we're pretty
Speaker 1: aware of this phenomenon in the way that it works
Speaker 1: in our lives, we may be last equipped to know
Speaker 1: exactly how to handle it. Yeah. Some of it could
Speaker 1: be getting off of social media. Some of it could be,
Speaker 1: like you just said, Jen, making sure that the things
Speaker 1: that we purchase our primarily by some of the word
Speaker 1: of mouth from the trusted individuals. Uh you know, Okay,
Speaker 1: I want to pair of shoes, let me see what
Speaker 1: are my friends wearing. What's their reviews on it? Or
Speaker 1: a mattress, what are they saying about the mattresses that
Speaker 1: they're using, whatever it might be, I love that as
Speaker 1: a first step in choosing what kind of products going
Speaker 1: to consume, not just what is the Internet pushing on me? Yeah,
Speaker 1: and I think the best strategy you can take if
Speaker 1: you want to know the difference between am I falling
Speaker 1: prey to good advertising or do I really want this,
Speaker 1: is to just wait, wait thirty days, you can put
Speaker 1: it in your Amazon cart. Honestly, I wouldn't even put
Speaker 1: it in my Amazon cart because that could remind you
Speaker 1: in thirty days and be like, oh, yeah I do
Speaker 1: want that. No, just for just if you if it
Speaker 1: stays in your mind for thirty days, like if it
Speaker 1: is important, it will then you can get it. Just
Speaker 1: make a little mark on your calendar and you know,
Speaker 1: you can say, hey, I thought about the tevas, these shoes,
Speaker 1: these shoes I literally thought about for months and did
Speaker 1: not want to pull the trigger on getting and I did,
Speaker 1: and I'm so glad that I did. But I didn't
Speaker 1: save those anywhere. So yeah, waiting, patience and you will
Speaker 1: save yourself from So I mean, that could be the
Speaker 1: end of the episode. But I think market are primarily
Speaker 1: like banking on impulsivity. Of course, there's so many other
Speaker 1: things that we're talking about in this article that that
Speaker 1: is helpful and being equipped, but at the end of
Speaker 1: the day, it's how impulsive are we making purchase decisions?
Speaker 1: M hmm. Yeah. And that that brings us to our
Speaker 1: next one, which is scarcity, which completely praise on impulsivity,
Speaker 1: and it's actually something that we are moving away from.
Speaker 1: So with the Financial Freedom Mentorship, we have launched it
Speaker 1: several times, but you can't just buy it. You can't
Speaker 1: just become a member whenever you want. We do launches
Speaker 1: and those essentially it becomes a time scarcity, so you
Speaker 1: can only get it doesn't matter if you're not ready
Speaker 1: right now, it is you only have this many days
Speaker 1: to buy in. And so starting next month, we are
Speaker 1: going to make sure that the mentorship is available year round.
Speaker 1: There will be you know, sales here, and they're just
Speaker 1: related to things that we're doing, because that when people
Speaker 1: get on the fence, they want to make life change.
Speaker 1: Sometimes they need an extra push and that's where some
Speaker 1: scarcity marketing can be helpful. But we want to get
Speaker 1: away from that. The things that are timed that create
Speaker 1: false scarcity is we are pushing back on that too,
Speaker 1: so like we're not we're always learning how to market
Speaker 1: the show and market our products and our mentorship better
Speaker 1: more ethically, while still obviously getting people to join and listen.
Speaker 1: But yeah, scarcity, I mean people, I mean the best
Speaker 1: way you can see it is in sales, Like sales
Speaker 1: are scarcity, but know that products especially I'll have sales cycles,
Speaker 1: and so I think those are kind of the biggest things.
Speaker 1: Like we just have to know that if you don't
Speaker 1: need it right now, the sale will happen again. And
Speaker 1: if you really need it, you should be doing well
Speaker 1: enough with your finances and other spaces that you can
Speaker 1: afford to buy it at full price and do not
Speaker 1: feel guilty when you buy it at full price if
Speaker 1: you really do need it immediately. That's why we are
Speaker 1: so responsible in the other areas of our spending. Sometimes
Speaker 1: things really are running out and there really will not
Speaker 1: be any more of it, and so yeah, then then
Speaker 1: that's a true scarcity. But then sometimes in marketing you've
Speaker 1: got this feigned scarcity making us feel as though there
Speaker 1: will never be another opportunity. And yeah, what we're saying
Speaker 1: is we don't want to make that unnecessary stress. If
Speaker 1: there will be another opportunity, you can join in when
Speaker 1: it makes more sense to you. Of course, price could
Speaker 1: be high. Two last words on scarcity beanie babies. Beanie
Speaker 1: babies everyone knows. Don't. Yeah, don't, don't live in Just
Speaker 1: just tell yourself when there is scarcy, just be like
Speaker 1: beanie babies. Beanie babies, beanie babies. There you go. And
Speaker 1: then the last concept here that marketers can use is anchoring.
Speaker 1: This is this is where the article doesn't give the
Speaker 1: greatest picture of humanity. They say people frequently act illogically,
Speaker 1: making their behavior difficult to predict. This is not a
Speaker 1: strength space social worker perspective on human behavior. I wouldn't
Speaker 1: call it illogical. It's just that we have there's a
Speaker 1: scarcity of a literal scarcity of time, and sometimes we
Speaker 1: can't like do all the math needed to figure out something.
Speaker 1: So it just feels like a detached way of describing humans,
Speaker 1: where they also go on to say they rarely take
Speaker 1: the time to learn the full facts before taking action. Now, listen,
Speaker 1: it's two. I'm not going to argue with that. I've
Speaker 1: seen the way people are behaving on social media. There's
Speaker 1: there's a lot more to it, for sure. But when
Speaker 1: marketers get ahold of this, what they hear is all right,
Speaker 1: people are gonna latch onto the first fact that they hear,
Speaker 1: and they may base their decision on that first fact,
Speaker 1: whether or not it's true. And again, this is back
Speaker 1: to that impulsivity. Certainly this has happened to me before.
Speaker 1: If something is if it's gonna strike an acute emotion,
Speaker 1: like if it's gonna make me angry, or it's gonna
Speaker 1: make me really excited, that that I think those are
Speaker 1: the times when I'm gonna latch on or we as
Speaker 1: people might just latch onto the first thing. So that's
Speaker 1: called anchoring. And of course this could work positively or
Speaker 1: negatively for a market or there the first fact that
Speaker 1: is before a person could give a really bad taste
Speaker 1: in their mouth and they walk away and they don't
Speaker 1: we don't purchase, or the first thing that we latch
Speaker 1: onto could be the thing that causes us to say, yes,
Speaker 1: I'm going to purchase. And so again this is indifferent,
Speaker 1: it's neither good nor bad, but recognizing that whatever they
Speaker 1: put out first could be the deal breaker and whether
Speaker 1: or not someone purchases. So for us as consumers and
Speaker 1: frugal people, I think the important takeaway here is to
Speaker 1: be curious and to pay attention to our first impressions.
Speaker 1: What am I believing about this product? What is it
Speaker 1: making me feel or think? What's my first impression? What's
Speaker 1: that first impression causing me to want to do? I
Speaker 1: think for me and maybe a lot of people within
Speaker 1: my friend groups, something that I hear a lot I
Speaker 1: think related to this is aesthetics. Like if if a
Speaker 1: product is being marketed and the immediate aesthetics look like
Speaker 1: that's how I want my house to be, the first
Speaker 1: impression is it's gonna make my house look cleaner, it's
Speaker 1: going to make my house look more beautiful, or it's
Speaker 1: gonna like make me feel really like cool and instagram
Speaker 1: worthy every morning. That could be just the whether or
Speaker 1: not the product actually works, whether or not I actually
Speaker 1: need it, Like I've now anchored myself to the reality
Speaker 1: that I would love to see that sitting out on
Speaker 1: my kitchen counter. Anchoring. Yeah, this also comes in uh
Speaker 1: like the form of so pricing. Yes, this is sometimes
Speaker 1: why you'll see the larger number first, and then they'll
Speaker 1: slash the price through it and show you the smaller number,
Speaker 1: so that way, when they keep reiterating the sale price,
Speaker 1: you're reminded how good of a deal it was because
Speaker 1: you first saw the larger price. And then also, they
Speaker 1: can do this with sizes, so you'll often see a
Speaker 1: small medium in a large. Most companies will base their
Speaker 1: projections off of most people buying a medium, but they
Speaker 1: will show you the small and the large because they'll
Speaker 1: just make the large maybe a little more than the medium,
Speaker 1: or they'll make everything just a little bit little bit
Speaker 1: more expensive than the last, so you think, oh, I'm getting, uh,
Speaker 1: so much more, I'm getting Like this one uses coke
Speaker 1: as a twenty ounce coke for one seventy nine or
Speaker 1: thirty two ounce coke for one nine nine, and they're
Speaker 1: saying for just twenty cents more, you can get almost
Speaker 1: twice as much coke. So then you get the larger size.
Speaker 1: And so Starbucks they have their drinks position to where
Speaker 1: the medium the Grande is just a little bit more
Speaker 1: than the tall, but it's so much more, so barely
Speaker 1: anybody buys at all. And then so sometimes this can
Speaker 1: backfires frugal people. I am more drawn to purchasing annual
Speaker 1: subscriptions than I am monthly because it shows me I save.
Speaker 1: But what if I don't know, If I don't know
Speaker 1: that I like the product and I want to keep
Speaker 1: it for a year, then I end up I actually
Speaker 1: end up losing money because I wouldn't have paid for
Speaker 1: a full year. And I have done that several times
Speaker 1: more times than I'm comfortable admitting, several times in the
Speaker 1: past few years, to where I'm just now realizing I
Speaker 1: actually need to pay more and sign up for monthly
Speaker 1: before I dropped for the annual, like that is just
Speaker 1: something that I need to do. And so that's why
Speaker 1: we offer annual and monthly plans. And in the mentorship.
Speaker 1: So yeah, that's another way anchoring kind of shows up.
Speaker 1: So to be aware pricing happens for a reason. Things
Speaker 1: are not arbitrary, really priced, and they're the way the
Speaker 1: prices are shown are not oberitrary either. So that is
Speaker 1: this last one. Anything else to say. There's a little
Speaker 1: bit more on anchoring down here, but it's no, that's good.
Speaker 1: I think those are good, good tools for our tool
Speaker 1: belt to understand and be armed with to say, what
Speaker 1: is happening here? Again, just those pauses, whether in whatever
Speaker 1: way we can latch onto, whether it's marketing or understanding
Speaker 1: our own selves, being curious, creating the pause, whether you
Speaker 1: that causes you to look internally of what's happening inside
Speaker 1: of me, do I really want this? Or more externally,
Speaker 1: what's happening outside of me? What are they trying to
Speaker 1: get me to do before making the purchase? Wherever we
Speaker 1: can create the pause, and so hopefully this knowledge helps
Speaker 1: us to create that pause. Yeah. So our next article
Speaker 1: is from entrepreneur dot com and this one's a pretty
Speaker 1: famous article in marketing. It's the five emotions that drive
Speaker 1: customer loyalty and these are I thought kind of good
Speaker 1: ways to see if the brands and products you are
Speaker 1: engaging in are worth you staying around, because very basic
Speaker 1: companies will do these things. But also for you to
Speaker 1: see that when these things come that it's not they
Speaker 1: want you to feel special, but it's not because you're special.
Speaker 1: I mean you are special, we love you, but they
Speaker 1: are trying to get you to buy from them again
Speaker 1: so that it is much cheaper. In business, we say
Speaker 1: it's much cheaper to hold on to a customer and
Speaker 1: get them to buy from you again than it is
Speaker 1: to acquire a new customer. So customer loyalty is super important.
Speaker 1: So we want to go through these five so that
Speaker 1: you can identify those techniques as well. So the first
Speaker 1: one is surprise, that this is an important emotion for
Speaker 1: creating loyalty in the consumer creator relationship out wanting us
Speaker 1: as consumers to feel a degree of surprise. Yeah, I
Speaker 1: mean it's with like getting little gifts in your box
Speaker 1: when you order something. We just ordered, Um, no, we
Speaker 1: didn't order. We got a gift for Christmas for Kai.
Speaker 1: I think my mom or mother in law got it
Speaker 1: and there was this little bathsticker in it, like for free,
Speaker 1: and they're like, leave us a review, and we'll send you,
Speaker 1: you know, six more bathstickers for free. So they're they're
Speaker 1: trying to get social proof and they're also surprising you
Speaker 1: with a free gift. So I don't know how many
Speaker 1: more like bath toys we're going to need to order,
Speaker 1: but I so that's kind of like a example of surprise.
Speaker 1: This happened with a lender, like the lender for when
Speaker 1: we purchased our home. One year later, we got a
Speaker 1: box in the mail from them, like happy one year
Speaker 1: anniversary in your home, and it was a candle and
Speaker 1: a succulent like a plant, a succulent plan and hand sanitizer.
Speaker 1: How fitting, this whole box of really good gifts. And
Speaker 1: I was surprised, But I was also like, I don't know,
Speaker 1: I really only need a lender like once, maybe I'll
Speaker 1: need a lender again in fifteen years. It seemed like
Speaker 1: an interesting I knew that it was a marketing tactic
Speaker 1: to like bring them front of mind again to maybe
Speaker 1: produce loyalty, but I'm like, I don't I don't know
Speaker 1: that I'm gonna Maybe it's so that if I if
Speaker 1: a friend is asking for a lender, I might tell
Speaker 1: them about them. But it it. Definitely, it was surprising,
Speaker 1: and then it was wow, this was a lot of
Speaker 1: effort and I don't know that I will ever use
Speaker 1: them again, but thanks for the succulent. Well. Yeah, one
Speaker 1: of the things is erect to give recommendations to other
Speaker 1: people buying homes. Another is when you go to refinance,
Speaker 1: they probably offer refinancing, and so if you feel loyal
Speaker 1: to the lender, then you can seek out your refinancing
Speaker 1: through them as well. Yeah, they're all in on the surprise.
Speaker 1: They were all in building that loyal I mean a
Speaker 1: succulent I don't. I don't know any bank that or
Speaker 1: lender that does that, so I might be loyal to
Speaker 1: that lender to everyone's going to now start reaching out
Speaker 1: to me. Who was the one who said you was succulent? Right? Um?
Speaker 1: So the second one is familiarity. So if you want
Speaker 1: a customer to be loyal to your brand, you need
Speaker 1: to establish a sense of familiarity. And so that means
Speaker 1: making your brand approachable like a friend or relative. They
Speaker 1: already have that. They actually like personalizing it so it's unique.
Speaker 1: And essentially, if your brand is for everyone, you are
Speaker 1: for no one. And so if you feel like a
Speaker 1: connection to a brand that is marketing. Branding is marketing.
Speaker 1: So it's not all about like, oh, I really like
Speaker 1: these people, I like their brand. I'm sure they're good
Speaker 1: people and they deserve my business. Not necessarily, they just
Speaker 1: could have hired a good branding agency. So so I've
Speaker 1: seen so many crap products branded extremely well and so
Speaker 1: many good products branded extremely crappily. So it's and the
Speaker 1: and then also this comes with email marketing as well. Uh,
Speaker 1: they want to be top of mind, so you will
Speaker 1: get emails every week from you know, like your favor
Speaker 1: frugality podcast, You'll get emails so that you remember to
Speaker 1: tune in and listen to the episode every week. And
Speaker 1: so we're just building familiarity and getting into the routines
Speaker 1: that you already have, getting becoming part of those routines.
Speaker 1: I don't know how much familiarity is an actual emotion
Speaker 1: as much as it speaks to proximity relatability. Like I
Speaker 1: wouldn't say familiarity is something we emote, but it is
Speaker 1: a tool used to build loyalty. That's the only thing
Speaker 1: I'd pushed back on with this article. If you can
Speaker 1: feel like like a brand, like people have said, like oh,
Speaker 1: if you feel like our best my best friends like like,
Speaker 1: I'm just hanging out with my girlfriends. So hanging out
Speaker 1: with your girlfriends is a familiar feeling that we essentially,
Speaker 1: you know, kind of replicate for better for worse, and
Speaker 1: so that's a familiar feeling. Or if somebody is color theory,
Speaker 1: you can use color theory in branding to make people
Speaker 1: like if you want people to think of your brand
Speaker 1: as calming, and you want people who are familiar with
Speaker 1: that feeling or want to be familiar with that feeling,
Speaker 1: then you use kind of more blues and greens in
Speaker 1: your branding. Yeah, again it may be semantics, but just
Speaker 1: from a mental health perspective, familiar is not an emotional word.
Speaker 1: Yeah you could, you could, You could feel calm, feel connected,
Speaker 1: You can feel those things, which then leads to this
Speaker 1: statement about proximity of familiarity. But it's not an emotion.
Speaker 1: But that's all right. They're writing from a marketing perspective,
Speaker 1: so we'll we'll, we'll allow it. The next one on
Speaker 1: here is relief. So giving a sense of relief to
Speaker 1: customers can build loyalty, is what they're saying from this
Speaker 1: marketing perspective, And so it's almost allowing room for mistakes
Speaker 1: within a business. They're encouraging business owners that it's okay,
Speaker 1: you're not going to hit the brass ring every single time.
Speaker 1: You might miss a deadline, a shipment could go wrong,
Speaker 1: could have a wrong order, somehow create it creates an
Speaker 1: unpleasant experience for customers. They're not saying to intentionally create
Speaker 1: an unpleasant experience, but when it inevitably happens to create
Speaker 1: an experience that would bring about a sense of relief,
Speaker 1: relaxation that customer royalty really isn't about having a perfect record,
Speaker 1: but how will the company react and respond and bring
Speaker 1: about some semblance of closure to that experience. So whether
Speaker 1: it's a personal phone call or an apologetic email, or
Speaker 1: a percentage of a refund or something a free thing
Speaker 1: as a result of the inconvenience, those types of things.
Speaker 1: Knowing that when a company doesn't do something well, are
Speaker 1: going to make up for it, that's going to build loyalty.
Speaker 1: I've never heard of this one as a marketing tactic,
Speaker 1: but it is true. Like I've experienced it. I'm like, oh,
Speaker 1: this went wrong, but they handled it, so I'll be
Speaker 1: back very very different if they don't handle it, I
Speaker 1: will not be back absolutely, and so this is great.
Speaker 1: We want this, we want more of this, we want
Speaker 1: to see this. But remember, even though they've made up
Speaker 1: for it, if you still need something as a customer,
Speaker 1: then you should get it. So, whether you're requesting a
Speaker 1: full refund or something else, just because they were nice
Speaker 1: to you doesn't mean it's okay, you just let it
Speaker 1: slide and they can have my money. That's kind of
Speaker 1: where that's I do that. I am like, oh, it
Speaker 1: was my fault or you couldn't be helped, and Travis
Speaker 1: is like, no, we're going to ask for our money
Speaker 1: back and we're going to get it. Obviously, don't be
Speaker 1: a jerk about it. But if you're entitled to it,
Speaker 1: don't just let it slide because of something like this.
Speaker 1: The message of being free, you're not obligated to them.
Speaker 1: They're still selling you something, right, Exactly Number four is gratitude.
Speaker 1: So customer brand relationships are founded on a principle of
Speaker 1: logical exchange. Customers continue paying you money because they expect
Speaker 1: an equal value in return, whether that value comes in
Speaker 1: the form of a product or service, or some other thing.
Speaker 1: When you give users more than they're expecting, or something
Speaker 1: that outweighs their perception of equal value exchange. They feel gratitude.
Speaker 1: This is something. This is like the reciprocity we were
Speaker 1: talking about in the last article. More gratitude they feel,
Speaker 1: the more they want to stick with you. And I
Speaker 1: do agree, this is great. This is what we try
Speaker 1: to do because it's just nice. It's the it's it's
Speaker 1: a good thing to do for people who have committed
Speaker 1: to you and said they are loyal to you. But
Speaker 1: in the end, if you do not need the product
Speaker 1: or service just because they are giving you more than
Speaker 1: what you are paying for or you perceive they're giving more,
Speaker 1: don't let that value keep you paying for something you
Speaker 1: don't need. Yes, I can't stress this enough. I think
Speaker 1: this is one of the things that we can all
Speaker 1: very easily fall victim to, this feeling of indebtedness because
Speaker 1: something good has happened, and that is great. I love
Speaker 1: getting free gifts. I love it when companies do above
Speaker 1: and beyond over the top. I think it can really benefit.
Speaker 1: But the danger comes in when we then feel indebted
Speaker 1: and like we can't then say that the product doesn't
Speaker 1: fulfill all of the needs that we thought that it
Speaker 1: would or that we can't ever return the product do
Speaker 1: you name it? We can't ever leave because now we're
Speaker 1: grateful when we're indebted. So just being aware of take
Speaker 1: what they're offering, especially if it's needed. But again, this
Speaker 1: is your message if you need it that if you
Speaker 1: feel indebted to something that's not actually bringing value to you,
Speaker 1: it is okay to leave that membership, return that product
Speaker 1: not purchased again from that company, it's okay. H Or
Speaker 1: if you're like on a memberships here that no longer
Speaker 1: exists and you're like, oh, but it's such a good deal,
Speaker 1: like they're charging so much more. Now if I get off,
Speaker 1: I'll lose this price. If you don't, if it's not
Speaker 1: bringing you value, just leave. It's fine, it's fine. Yeah.
Speaker 1: And finally, the last emotion that builds loyalty is belonging.
Speaker 1: What we all want this, this is we we we've
Speaker 1: talked about foundation about our business. Yeah, we've talked about
Speaker 1: this a ton on the podcast and just life in general.
Speaker 1: I think we see this need and humanity to feel
Speaker 1: a sense of belonging. There's nothing wrong with this. It
Speaker 1: is a part of the core of of our beings
Speaker 1: that we need to find community we need to have
Speaker 1: some environments where we feel safe and secure, where we
Speaker 1: can find other like minded people. It helps us. So
Speaker 1: companies know this too, and where they can create senses
Speaker 1: of belonging in you, then they can also create loyalty.
Speaker 1: You purchasing products over and over again again. Sometimes this
Speaker 1: is fantastic if you really like a product and you
Speaker 1: feel a part of the community that they've created, and
Speaker 1: they keep putting out good products that you want that
Speaker 1: solve problems that you have. Fantastic If you're only purchasing
Speaker 1: over and over again because you don't want to lose
Speaker 1: your community. That's that's where the issue can arou eyes
Speaker 1: and were unnecessary spending interns unless you're actually buying the community,
Speaker 1: like that's what you're purchasing, which is it's different because
Speaker 1: there's infrastructure that you need to create communities and that's
Speaker 1: a whole different thing. But you should know what you're
Speaker 1: buying to that extent, like sororities and fraternities, you're buying
Speaker 1: friends and that's good for something, and the network for
Speaker 1: once you graduate college, you know exactly there's a given
Speaker 1: to buying a network, not not it's not a bad thing,
Speaker 1: but you just have to know what you're buying for
Speaker 1: and being you know what you're paying for and be
Speaker 1: able to justify it in your budget. You know what's
Speaker 1: always justifiable in my budget. I love budgeting for this.
Speaker 1: I never got to pay for it. Yeah, the the week,
Speaker 1: that's right, it's time for the best minute of your
Speaker 1: entire week. Maybe a baby was born and his name
Speaker 1: is William. Maybe you paid off your mortgage, maybe your
Speaker 1: car died, and you're happy to not have to pay
Speaker 1: that bill anymore. Tough bills, buffalo bills, bill clean This
Speaker 1: is the bill of the week. Hey, ladies, it's Olivia
Speaker 1: to Heart from Tennessee, and I am calling with my
Speaker 1: bill of the week. Really, it's like my bill of
Speaker 1: every three weeks, but it is my dry cleaning bill.
Speaker 1: And I know that might sound a little bit excessive,
Speaker 1: a little bougie, but um, I found a really affordable
Speaker 1: place that's close to my office. And what it does
Speaker 1: for me is it actually makes me spend less on
Speaker 1: work clothes because when I get them back from the
Speaker 1: dry cleaner, it fills brand new, and so like I've
Speaker 1: spent no money in the last several months on work clothes.
Speaker 1: I've not won a new work close because you know,
Speaker 1: nothing's wearing out. I get it back and it's like
Speaker 1: I'm unwrapping it for the first time. And it's just
Speaker 1: really nice to have nice clothes and just get to
Speaker 1: hang onto those clothes for years and years because I'm
Speaker 1: taking care of them. So that is my bill of
Speaker 1: the week. Wow, that's awesome. That is something I don't
Speaker 1: think about because I work from home, but it is
Speaker 1: really cool to hear how people are protecting the clothes
Speaker 1: that and and we always talked about prolonging the life
Speaker 1: of good quality items. So that's awesome. That's what you're doing. Yeah,
Speaker 1: Like a lesser talked about tip of how dry cleaning
Speaker 1: can help you to spend less, is more sustainable, and
Speaker 1: then how it's building contentment that it's keeping you from
Speaker 1: needing to purchase new clothes even desiring that. So it
Speaker 1: might be cost slightly more, but in the long run,
Speaker 1: it sounds like for yourself you're identifying long term savings.
Speaker 1: That's really amazing dry cleaning. Yeah, again, I don't like you, Jenna,
Speaker 1: and I work from home, so I don't dry clean things.
Speaker 1: I dry clean my wedding dress, I think. Yeah, but Olivia,
Speaker 1: you must have some nice clothes. Good job, prolonging contentment.
Speaker 1: Thank you. If you all listening. Have a bill, whether
Speaker 1: it's a bill, you don't mind paying a bill you
Speaker 1: didn't have to pay a person named Bill, you know
Speaker 1: the drill, Visit Frugal Friends podcast dot com, slash bill.
Speaker 1: Leave us your bill, we'll get to it. We'll get
Speaker 1: to it eventually. And now it's time for so in
Speaker 1: today's vulnerability segment, uh, we are going to talk about
Speaker 1: how we have been negatively and positively affected by marketing.
Speaker 1: So tell us, Jill. You can give your negative or
Speaker 1: your positive first. Okay, Um, I'll give a positive. First.
Speaker 1: Thing that comes to mind is so two things. The
Speaker 1: things that come to me in the mail, I guess
Speaker 1: I don't really I I delete emails that look like spam.
Speaker 1: And I don't know social media. Again, they don't they
Speaker 1: don't know me. So nothing works for me on social media.
Speaker 1: But the things that come to me in the mail
Speaker 1: have actually been decent. So I there's plenty of junk
Speaker 1: mail that I throw away, but sometimes the marketing that
Speaker 1: happens related to maybe a credit card offer or even
Speaker 1: insurance has been helpful and it might not even be.
Speaker 1: So this is how I spin it in my favor.
Speaker 1: I might not go with the company that's trying to
Speaker 1: advertise to me, but it can get me remembering that, oh,
Speaker 1: I should be shopping for some a new insurance plan
Speaker 1: for my car, I should be negotiating, so that the
Speaker 1: marketing of putting it in front of me often trying
Speaker 1: to build that recognition that's been helpful for me to recognize,
Speaker 1: Oh yeah, am I still happy with my internet provider?
Speaker 1: Am I still happy with my car insurance? Doesn't mean
Speaker 1: I need to go with the person who sent me
Speaker 1: the mail, but it's I utilize it like a reminder
Speaker 1: of what is my car insurance right now? Could I
Speaker 1: get a better rate? That's how I allow that marketing
Speaker 1: to work on me. That is a really great trick.
Speaker 1: That is kind of how we remember to negotiate some
Speaker 1: of our bills as well. Based on the sales from
Speaker 1: advertisers in the mail. And because I would never sign
Speaker 1: up for an insurance company or phone plans like emails,
Speaker 1: so the only way I'm gonna see it is in
Speaker 1: the mail. Is that ambiguous advertising? What about you, jen,
Speaker 1: what's positive or negative? I actually have bought some pretty
Speaker 1: good things based on Facebook as um they've been business related.
Speaker 1: I've also bought some crappy things too, And I'll say
Speaker 1: again the times that I get burnt. I mean, sometimes
Speaker 1: I make out good with someone I don't know, like
Speaker 1: buying something from somebody I don't know, but more often
Speaker 1: than not, it's those things where like I've been following
Speaker 1: someone for a while and I'm just I'm not pulling
Speaker 1: the trigger because the prices is quote unquote too high,
Speaker 1: And then I find something cheaper from someone I don't know,
Speaker 1: and I spend money on that, And that's that's what
Speaker 1: I'm getting disappointed, is when I find something for cheaper
Speaker 1: and I don't know, I love the person teaching it
Speaker 1: or creating the product, when I should have just bit
Speaker 1: the bullet and paid the money for the thing from
Speaker 1: the person I trusted. And so that is I think advertising.
Speaker 1: When I know somebody and they're just advertising to me
Speaker 1: to keep me coming back, to keep me remembering them,
Speaker 1: that's when I've been really pleased with my purchases, when
Speaker 1: I've impulse purchased. And this is all I'm all talking about.
Speaker 1: Like Facebook ads, old Facebook ads when you used to
Speaker 1: be able to target really finitely, but then the impulse
Speaker 1: ones I have been more disappointed with. Yeah, where marketing
Speaker 1: has done me dirty or I've allowed it to write.
Speaker 1: I am ultimately responsible for my decisions, so there is
Speaker 1: a personal responsibility at play here. It helps to understand
Speaker 1: what's happening externally, but we got no one to blame
Speaker 1: but ourselves for given our credit card information or handing
Speaker 1: over those dalla dalla bills. The thing that works most
Speaker 1: for me is when there is a relationship built, gratitude
Speaker 1: and reciprocity is at play, Like, oh, that's I can
Speaker 1: fall victim to that it did just happen. I'm going
Speaker 1: to talk about this pretty vaguely because if anyone were
Speaker 1: to ever listen to this, I don't want them to
Speaker 1: feel bad because it was my decision. But I went somewhere, Jen,
Speaker 1: you'll probably be able to guess, uh, this past weekend
Speaker 1: and having a good time and talking with the person
Speaker 1: at this establishment, and they ended up giving us some
Speaker 1: free samples of the product that they were selling, and
Speaker 1: so and then we were chatting and forming relationship, and
Speaker 1: then they went on to talk about this product that
Speaker 1: they had made themselves, and like they're not trying to
Speaker 1: sell it. That's what they said. But then they're like, oh,
Speaker 1: I would give it to you if you want. Then
Speaker 1: I was like no, no, no, like I'll pay you.
Speaker 1: And then by the end of it, it came out
Speaker 1: what the person really wanted to be paid for this
Speaker 1: product and it was not worth it. But I felt
Speaker 1: already drawn into the circumstance where there had been relationship
Speaker 1: built in reciprocity, and I bought in the grand scheme
Speaker 1: of things. I'm not going to go into the poorhouse
Speaker 1: for having done this, but I did learn, all right,
Speaker 1: I don't need to give in to the fact that
Speaker 1: there's um enjoyable conversation happening. It doesn't mean that I
Speaker 1: have to give over money for something. And to recognize
Speaker 1: for myself where to be more most on guard is
Speaker 1: when it feels as though maybe I might be indebted
Speaker 1: to somebody for something. Yeah, and there are ways that
Speaker 1: you can have grace and kindness and turn someone down.
Speaker 1: You can't. You have the right to change your mind
Speaker 1: at any time, and you can always use the you
Speaker 1: know what, I actually, it's not my budget right now.
Speaker 1: I'm so sorry. I you know, you can blame the budget.
Speaker 1: You can always blame the budget. And they in the budget.
Speaker 1: The sudget will be your scapegoat because that's that's who
Speaker 1: he is and he's there for you. Um, if he
Speaker 1: had a social media profile, you could tag him in
Speaker 1: the giveaways. You know. That's the kind of that's the
Speaker 1: kind of thing budget is. So it's okay to let
Speaker 1: somebody down and you can do it kindly. I see
Speaker 1: this a lot in network marketing, and we actually had
Speaker 1: this conversation in our Financial Freedom mentorship group about friends
Speaker 1: and selling you things and yeah, they really believe in
Speaker 1: the product. But what if it's not something you need
Speaker 1: and you've already identified that, how do you now it's
Speaker 1: a relationship thing. It's not just an exchange, it's it's
Speaker 1: how do we navigate the relationship as well? And so
Speaker 1: there are there are ways to do that, like you know,
Speaker 1: blaming the budget or just being very apologetic and saying
Speaker 1: it's not you, it's me, Like I, you know, I
Speaker 1: thought I needed this, but I really can't this month.
Speaker 1: I'm so so sorry, And that's good enough. You don't
Speaker 1: need more than that. M we're not going to the parties.
Speaker 1: If you know that, you're going to feel a way
Speaker 1: too obligated to pay money that's a whole other conversation. Definitely. Yeah,
Speaker 1: recognizing which marketing tactic you fall most victim to, how
Speaker 1: to arm yourself, how to make wise decisions, how to
Speaker 1: put the pause in, and we're here for you. We're
Speaker 1: here to help you intentionally values space spend. Thank you,
Speaker 1: Thank you all for listening and for your kind reviews
Speaker 1: which don't cost anything but do help us. We so
Speaker 1: appreciate it because, yeah, this helps people proof find us.
Speaker 1: If it's going to work for them, yeah, yeah, that's
Speaker 1: social peace. If it's going to help them, they can
Speaker 1: find us. If it's not going to help them, then
Speaker 1: they know that they can move on. And so thank
Speaker 1: you for your kind of reviews. This one comes from
Speaker 1: cast zim. It is five stars titled Amazing Relatable Podcasts.
Speaker 1: I love, love, love this podcast. Look forward to every
Speaker 1: new episode released. It brings me a sense of relief
Speaker 1: that I can tackle my financial health and that I
Speaker 1: am not alone. I've been learning so much through the
Speaker 1: podcast and have been binging past episodes. We're so glad
Speaker 1: we're helping you solve a problem. It's actually giving you
Speaker 1: something that you need. Like reading this now from the
Speaker 1: marketing perspective, like we're providing relief. Oh no, but the
Speaker 1: podcast doesn't cost you anything stuff it's not The marketing
Speaker 1: isn't bad if the product or service is serving you
Speaker 1: and you and it is bringing value to your life.
Speaker 1: And sometimes we don't even know the questions to ask.
Speaker 1: We don't even know the programs are the products we
Speaker 1: need until we are marketed to and then you take
Speaker 1: time to reflect and learn and make an informed decision
Speaker 1: on whether the product or service will help you. And
Speaker 1: that is the key takeaway from today's episode is just
Speaker 1: know what's happening and so that you can stop and
Speaker 1: pause before you impulse by and just say, I'm gonna
Speaker 1: give myself some time. I'm going to think about it.
Speaker 1: And if it's if there's scarcity, maybe you think about
Speaker 1: it a little bit more than you normally would upfront
Speaker 1: so that you don't miss that scarcity, and then also
Speaker 1: think about like, oh, can I just wait until the
Speaker 1: next time this is available, And most of the times
Speaker 1: the answer is yes. Don't put it off for so
Speaker 1: long that you just never get the help you need
Speaker 1: or the product that could serve you just because you're
Speaker 1: putting it off and off and off like that. As
Speaker 1: frugal people. We fall more prey to than actually than
Speaker 1: like impulse buying. You know, we we put off buying
Speaker 1: the things we need and impulse by the things we don't.
Speaker 1: So if something is sticking with you, think about that,
Speaker 1: think about why it's sticking with you. Two, And also
Speaker 1: keep leaving us those reviews. And for every five tags
Speaker 1: and reviews we get each month on social media, we
Speaker 1: are giving away fifty dollars for you to spend in
Speaker 1: the Frugal Friends shop. Keep leaving us reviews wherever you
Speaker 1: listen to podcasts, send the screenshot to reviews at Frugal
Speaker 1: Friends podcast dot com. Keep tagging us on social media.
Speaker 1: That also enters you into that drawing. And that's that.
Speaker 1: Thank you. We'll see you next week. Hy Frugal Friends
Speaker 1: is produced by Eric sirianni oh Man. Anything to say, Jill,
Speaker 1: I I feel well armed and equipped to keep my
Speaker 1: money um lockdown. I mean, that's that's not totally the takeaway.
Speaker 1: Definitely very aware of how people are targeting that. I
Speaker 1: think the thing for me and this is how oh
Speaker 1: this is funny. Okay, here's an example. And not to
Speaker 1: throw Eric under the bus, he's definitely yeah, I mean
Speaker 1: he he is a researcher. He is patient when it
Speaker 1: comes to purchasing, and I think he really does keep
Speaker 1: keep his own uh wallet on on lockdown and really
Speaker 1: only purchases things when he needs them. However, he needs
Speaker 1: a lot more than I do because he's got a
Speaker 1: lot more interest. But here's where it crossed over. We
Speaker 1: recently we're in a hotel room and so we were like,
Speaker 1: we just flick flicked on the TV because we don't
Speaker 1: have cable. It's not something that we pay for or value.
Speaker 1: And then with cable comes your regular old commercials, which
Speaker 1: none of us have seen in ages. It was like
Speaker 1: a blast from past slash a new experience. And Eric
Speaker 1: just got fully targeted by a Skittles ad apparently yep
Speaker 1: soak that in. Apparently there's these new Skittles that I
Speaker 1: would have had no idea about. He would have had
Speaker 1: no idea about if it were not for cable television
Speaker 1: and commercials. And it worked. He was like, those skittles
Speaker 1: look so good. I've got to look for them. And
Speaker 1: I kid you not. It has been a week. We
Speaker 1: have been to three different types of stores, like including
Speaker 1: office Max. Like we're just an Office Max uh, the
Speaker 1: grocery store and a gas station. And he has been
Speaker 1: on the lookout for these new skittles that he just
Speaker 1: has to try because this ad has stuck with him.
Speaker 1: He's not yet purchased them. We did see them at
Speaker 1: the at the grocery store. They or two places didn't
Speaker 1: have it so out of the grocery store. But I
Speaker 1: gotta hand it to him, the bag was too big.
Speaker 1: I don't I just want to try it. I don't
Speaker 1: want to spend five dollars on a whole bag because
Speaker 1: I don't know if I'm gonna like it. I just
Speaker 1: want to try it. So, I mean, he's creating the pause.
Speaker 1: He's patient about it, but he did get targeted and
Speaker 1: and because of that marketing ad. Someday he will try
Speaker 1: this new skittle product if he can find it in
Speaker 1: a small bag. B