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Speaker 1: This is the Bloomberg Business of Sports show, where we

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Speaker 1: explore the big money issues in the world of sports.

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Speaker 2: I'm Scarlet Food and I'm Demian Sasa.

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Speaker 1: Michael Barr will be joining us later in the show. Damian,

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Speaker 1: we're covering a lot of ground today.

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Speaker 2: That's right, Scarlet. We're getting ready for the start of

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Speaker 2: college football with Amy Privett Perko. She's CEO of the

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Speaker 2: Night Commission on Intercollegiate Athletics.

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Speaker 1: Perfect timing right. We're going to talk to her about

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Speaker 1: all the conference moves lately, what it means for her

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Speaker 1: proposal to restructure collegiate sports from top to bottom.

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Speaker 3: We don't have to do it this way. There can

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Speaker 3: be a separate entity for college football and a separate

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Speaker 3: entity for all the other sports, and let's do what

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Speaker 3: makes sense, what's in the best.

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Speaker 4: Interest of the athletes in all sports.

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Speaker 1: Plus, we'll get a check in on some legal drama

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Speaker 1: in sports. We'll get up to date on two NBA

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Speaker 1: teams suing each other and learn why former USC star

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Speaker 1: running back Reggie Bush is filing a defamation lawsuit against

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Speaker 1: the NCAA. All of that is straight ahead on the

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Speaker 1: Bloomberg Business of Sports. But first we take a look

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Speaker 1: at mixed martial arts, Saidjahtung, is founder and CEO of

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Speaker 1: One Championship. It's a massive mixed martial arts platform and

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Speaker 1: right now it is one of the biggest sports entities

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Speaker 1: in Asia. Michael and Damien got a chance to sit

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Speaker 1: down with him and talk about the league, it's growth,

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Speaker 1: and Chawtree's journey.

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Speaker 5: First of all, Chawtree, thank you so much for joining

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Speaker 5: us on the Bloomberg Business of Sports.

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Speaker 6: Thank you for having me, guys, I appreciate it.

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Speaker 5: Let's talk about One Championship, something now that has taken

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Speaker 5: off and it's big on Netflix. Tell us more about that.

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Speaker 7: One Championship is the world's largest martial arts organization according

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Speaker 7: to Nielsen in terms of viewership and engagement numbers around

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Speaker 7: the world.

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Speaker 6: We're a brand new brand, if you will, in the US,

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Speaker 6: but we're making a big push in to the US.

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Speaker 7: We had our very first event a few months ago,

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Speaker 7: and then we're gonna have four more events on ground

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Speaker 7: in the US next year. So big things are happening

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Speaker 7: and it's gonna be a lot of fun.

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Speaker 2: Chaw Tree. We can spend all day talking about you know,

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Speaker 2: One Championship, about combat fighting, but I really, I mean,

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Speaker 2: we have to go back to the beginning, man, I mean,

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Speaker 2: we got to go back to moy Thai. We got

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Speaker 2: to go back to the Asian financial crisis. You know

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Speaker 2: what the what what basically muy Thai meant to you,

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Speaker 2: what it did for you your time at Harvard. I

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Speaker 2: want to hear it all. I want to hear the

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Speaker 2: whole story. I mean, we only have four hours, so

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Speaker 2: please just let us have it.

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Speaker 7: The short version is that I was born into a

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Speaker 7: well to do family in Thailand, but the Asian financial

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Speaker 7: crisis wiped out our family and my father ended up

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Speaker 7: going bankrupt and he eventually abandoned the family, and so

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Speaker 7: my mother, myself, and my younger brother struggling in poverty,

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Speaker 7: eating one meal a day. And it's kind of funny

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Speaker 7: because when I look back on my life now, I'm

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Speaker 7: full of gratitude for those days in poverty. I know

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Speaker 7: it sounds kind of odd, but it really there are

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Speaker 7: so many incredible life lessons, not only about yourself but

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Speaker 7: about life when you go through.

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Speaker 6: Poverty.

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Speaker 7: I mean, you know, of course, one is firing the

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Speaker 7: belly the great the resilience that you discover you have

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Speaker 7: by going through such adversity, but also I have a

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Speaker 7: real deep compassionate empathy for our athletes, many who come

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Speaker 7: from impoverished backgrounds. And so it's I don't know, life

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Speaker 7: come full circle and I've been doing marshals my entire life,

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Speaker 7: thirty eight thirty nine years muy thai. If you look

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Speaker 7: at a sport of mixed martial arts, the main martial

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Speaker 7: arts that have risen to the top muy Thai for

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Speaker 7: stand up with the vast majority of the best MMA

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Speaker 7: athletes around the world utilizing muytifer stand up wrestling, boxing

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Speaker 7: and submission grappling or jiu jitsu on the ground.

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Speaker 6: And never in a million years I think growing as

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Speaker 6: a kid in.

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Speaker 7: Thailand doing muay Thai that here I would be, you know,

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Speaker 7: coming to the States and introducing the world of martial

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Speaker 7: arts at its highest levels, you know, from around the world,

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Speaker 7: and bringing real martial arts to America.

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Speaker 6: So it's it's been a wild ride.

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Speaker 2: Chaw three. You know, I've heard you say in the

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Speaker 2: past that suffering is the journey that leads one to greatness,

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Speaker 2: and I think that's what you're saying here. Yet when

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Speaker 2: you started, you know, learning moy Thai initially from what

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Speaker 2: I understand, it was to impress girls and beat up bullies.

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Speaker 2: So my question for you is today's fighters are they

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Speaker 2: did they get it? I mean, what's going on in

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Speaker 2: their heads? Are they just trying to emerge from proper?

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Speaker 2: Are they just trying to beat up bullies or is

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Speaker 2: there something deeper going on that motivates them.

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Speaker 7: Well, I think, you know, the world of combat sports

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Speaker 7: has become a global duopoly. So you have UFC in

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Speaker 7: the West, and you have one championship in the East,

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Speaker 7: and we are the two giants, if you will, a

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Speaker 7: hundre pong gorillas, and we have a very different I

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Speaker 7: mean it's one hundred eight degrees opposite from each other.

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Speaker 6: I would say that UFC has a more.

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Speaker 7: Blood sport, trash talking, controversy approach. We have a authentic

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Speaker 7: martial arts approach. You know, Asia being the whole marshal

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Speaker 7: for five thousand years. Although our roster is truly global,

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Speaker 7: fifty of our roster is from Asia, fifty percent is

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Speaker 7: from you know, the Western hemisphere. And I think the

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Speaker 7: difference really is that, you know, in one you see

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Speaker 7: the world's greatest martial artists who represent true martial.

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Speaker 6: Arts in the same way Bruce Lee did.

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Speaker 7: Versus you know, all the anger, hatred and violence that

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Speaker 7: the UFC espouses, that's not necessary in martial arts. That's fighting,

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Speaker 7: but that's not necessary martial arts. And I think I

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Speaker 7: think America is ready for something fresh and new and

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Speaker 7: completely one hundred eighty degrees opposite than what exists today

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Speaker 7: in the American market, which is primary UFC.

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Speaker 5: I have so many ways I want to go with this,

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Speaker 5: but I'm gonna stick with what you just said. This

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Speaker 5: sounds a lot more like if you took martial arts

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Speaker 5: and you put it into the Olympics. This is what

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Speaker 5: you would get. Now I could be dead wrong. I mean,

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Speaker 5: you know, you please educate me, but this sounds like

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Speaker 5: it is the art of the sport.

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Speaker 7: From what you're saying, That's exactly what I would say

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Speaker 7: that you know, one is the whole martial arts and

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Speaker 7: you're upsol right. It's the very very best martial arts

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Speaker 7: on the planet from around the world, across multiple disciplines.

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Speaker 7: It is the Olympics of martial arts. And we do,

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Speaker 7: you know, uphold ourselves. You know, me being a lifelong

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Speaker 7: martial artist, I still train every day in both Muay

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Speaker 7: Thai and jiu jitsu, And it's just something that I

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Speaker 7: want to make sure.

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Speaker 6: That yeah, I mean, I mean the Olympics upholds.

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Speaker 7: Certain values of sportsmanship, of conduct, becoming of role models

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Speaker 7: and the superheroes, if you will, And that is exactly

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Speaker 7: the same ethos that one has, and it's obviously resonates

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Speaker 7: very authentically around the world. Why do millions of parents, okay,

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Speaker 7: send their kids to martial arts schools all over the world,

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Speaker 7: all over the world. It is a it's universally true.

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Speaker 7: It's because they're trying to teach their children integrity, humility, honor, respect, courage, discipline, compassion,

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Speaker 7: you know, goal setting, resilience and grit, all these wonderful.

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Speaker 6: Lessons that martial arts teaches.

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Speaker 7: Yes, can you kick someone's butt from learning martial arts,

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Speaker 7: you can, and you can beat up the high school bully.

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Speaker 7: But the real, true essence of martial arts is this

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Speaker 7: journey of continuous self improvement and the forging of a

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Speaker 7: true warriors to conquer versity in life, you know, and

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Speaker 7: inheriting these incredible values that allow you to succeed in

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Speaker 7: life as opposed to just in the arena. So I

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Speaker 7: think this is again something that American fans gave us

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Speaker 7: a huge, huge reception when we came here in May

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Speaker 7: in Denver for the first time. And I think it's

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Speaker 7: just the fact that we're, you know, one hundred and

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Speaker 7: eight degrees opposite of what exists here in the current

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Speaker 7: market in the US. It's just a fresh new at

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Speaker 7: least in the eyes of American fans, a fresh new ideology.

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Speaker 7: But you know it's again, martial arts is five thousand

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Speaker 7: years old with his roots.

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Speaker 6: In Asia, but truly has become a global phenomenon.

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Speaker 7: If you think about martial arts, it's not an Asia phenomenon.

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Speaker 6: It is a truly global phenomenon, and I think that.

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Speaker 7: It makes it for a very interesting time that you know,

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Speaker 7: the two global giants in combat sports UFC and ONE

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Speaker 7: arguably have the very best fighters on the planet. Both

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Speaker 7: rosters are truly incredible world championship martial artists. Of course

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Speaker 7: I'm biased. I believe my roster is better than is

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Speaker 7: the best in the world. But one thing is that

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Speaker 7: you can't deny is the true essence of martial arts

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Speaker 7: versus you know, what I would say is just pure

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Speaker 7: I guess blood sport fighting.

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Speaker 2: Well chalk to you know, you talk about the journey,

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Speaker 2: and I have to take you back through that journey.

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Speaker 2: Let's take you back. You know, after you did graduate

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Speaker 2: from Harvard, you know you work for some firms. You know,

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Speaker 2: you were an analyst at Fidelity, at you're an MD

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Speaker 2: at Maverick, at Lensley's Maverick Capital. I believe you had

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Speaker 2: a stint where Pharoln funded a hedge fund is OA

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Speaker 2: Capital Management. So you're no stranger to Wall Street, You're

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Speaker 2: no stranger to finances. Talk up to us about the

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Speaker 2: financial strategy for One Championship and broadly speaking, the financial

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Speaker 2: outlook for the combat sports industry.

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Speaker 7: You know, I did have almost ten years on Wall Street,

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Speaker 7: and so does our vice chairman. And we've been very

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Speaker 7: fortunate that some of the world's best investors have invested

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Speaker 7: in the vision of One. So folks like to Quick

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Speaker 7: Capital out of Silicon Valley, Googenheim, you know, so kind

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Speaker 7: of the old Vulcan Shop formerly known as Vulcan. You know,

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Speaker 7: Singapore's sovereign wealth funds Tamasek and g I C Guitars,

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Speaker 7: Cybern Wealth Fund, Guitar Investment Authority Iconic out of Silicon

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Speaker 7: Valley as well, truly blue chip best of the best

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Speaker 7: institutions when it comes to investments. And I think one

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Speaker 7: thing that you know, as a founder, I'm truly grateful

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Speaker 7: for is you know our vision is so large and

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Speaker 7: so original if you will, and I don't mean like, oh,

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Speaker 7: we're special about in sports or not, but when you

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Speaker 7: start a sports property like we did eleven and a

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Speaker 7: half years ago, you know most sports properties take call

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Speaker 7: it seventy to one hundred years to build. So F

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Speaker 7: one is seventy years old, EPL is one hundred years old,

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Speaker 7: NFL is one hundred years old, NBA is like seventy

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Speaker 7: eighty years old.

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Speaker 6: But we've been able to build.

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Speaker 7: According to Nielsen, a top five largest global sports property

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Speaker 7: in terms of viewership and engagement numbers.

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Speaker 6: Across the board.

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Speaker 7: And we would not have been able to do it

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Speaker 7: unless we have these incredible investors who believe in investing

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Speaker 7: five hundred million dollars into One to grow our audience,

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Speaker 7: to grow our platform, to grow our brand, to grow

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Speaker 7: our roster around the world. And the best analogy I

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Speaker 7: give it is, you know, if you're going to build,

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Speaker 7: let's say, the world's largest Disney World that's ten times

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Speaker 7: bigger than the one in Florida right now. It would

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Speaker 7: take call seven eight years to build. You have to

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Speaker 7: build the hotels, the restaurants, the rides, and it's just

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Speaker 7: very exhausted. But once you build it and it's the

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Speaker 7: biggest and badness in the world, you do open the

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Speaker 7: doors and it's effectively quote unquote a monopolistic platform. That's

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Speaker 7: very much the same analogy for us is that we've

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Speaker 7: been very fortunate that investors have backed our vision of

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Speaker 7: let's build the biggest platform, Let's build the biggest roster.

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Speaker 6: Let's build you know, a.

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Speaker 7: Brand that resonates across families from you know, with grand

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Speaker 7: care and kids and grandparents who can watch it on

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Speaker 7: TV and not be worried about seeing anything offensive. Let's

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Speaker 7: build you know, a platform of content engine that delivers

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Speaker 7: I think this year is about thirty five billion organic

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Speaker 7: video views, not million billion, putting us you know, definitely

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Speaker 7: the top handful of global sports properties at scale, and

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Speaker 7: that's just digital and social. And so it's been a

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Speaker 7: very difficult, tough, tough.

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Speaker 6: Journey because it's just never been done before.

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Speaker 7: You know, to get to our scale after only eleven

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Speaker 7: and a half years, when normally takes seventy hundred years now,

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Speaker 7: we've been lucky beneficiary of the global digital economy right

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Speaker 7: the last if you look eleven twelve years, if you

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Speaker 7: look at the truly you know, the global economy has

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Speaker 7: truly become digital, where everything is interconnected, from social media

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Speaker 7: to commerce and everything else, and that we were lucky

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Speaker 7: beneficiaries by us putting on the very best martial arts

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Speaker 7: on the planet.

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Speaker 6: Production value that's you.

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Speaker 7: Know, still to this day, widely regarded as the best

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Speaker 7: in combat sports and so forth and so forth.

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Speaker 6: It just took off.

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Speaker 7: The business just took off in terms of reach, frequency,

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Speaker 7: engagement numbers from fans around the world.

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Speaker 6: And that would have been very, very lucky that.

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Speaker 7: Somehow, you know, the stars aligned between the macro environment

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Speaker 7: with you know, the institution investors who believe in our

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Speaker 7: vision and then just getting very lucky with the right

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Speaker 7: product at the right with the right brand, the right ethos,

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Speaker 7: the right values at the right time. So you know,

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Speaker 7: it takes a lot of luck for something like this

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Speaker 7: to happen.

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Speaker 5: You mentioned Bruce Lee earlier, and it's hard to believe,

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Speaker 5: and I remember as a kid, I was shattered. It's

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Speaker 5: been fifty years since Bruce Lee passed and I just

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Speaker 5: remember seeing all those movies and and probably the first

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Speaker 5: person that I think of with martial arts is Bruce Lee.

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Speaker 5: This this is hard to answer, but what do you

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Speaker 5: think Bruce Lee would think about today and martial arts?

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Speaker 6: Again, not not to sound a too biased as the

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Speaker 6: founder of one, but I think the fact that a

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Speaker 6: lifelong martial artist, you know, and I'm the only CEO.

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Speaker 7: Who's lifelong martial artists of the major global organizations, of

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Speaker 7: the three major ones, UFC, one in Bellator, and the

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Speaker 7: fact that we've been able to stay true to the

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Speaker 7: martial arts across disciplines, whether it's again mixed martial arts

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Speaker 7: or Muay tire kickboxing or submision grappling or the other

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Speaker 7: martial arts that we've showcased on the one platform. I

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Speaker 7: think Bruce would be ecstatic, you know, he would love

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Speaker 7: what we represented because in many ways I agree with you.

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Speaker 7: When I grew up, you know, Entered the Dragon was

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Speaker 7: my favorite movie exactly. It was an incredible movie. And

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Speaker 7: I read all his books is you know, Tao Jitkendo

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Speaker 7: and studied it even even though I was with Muay Thai.

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Speaker 7: I studied Bruce Lee's philosophies for martial arts and everything

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Speaker 7: he he represents resonated with me and and I think

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Speaker 7: that's why he said.

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Speaker 6: I think he would love One Championship.

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Speaker 7: You know, he would love it because it's everything that

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Speaker 7: he was as a martial artist and everything he was

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Speaker 7: as a human being all rolled into one jaw tree.

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Speaker 2: It's funny, you know, I'm from Fortlee, New Jersey, so

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Speaker 2: when I think of martial arts, I think of Jean

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Speaker 2: Claude Van dam No. I'm just kidding, but truthfully, I mean,

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Speaker 2: you know, you mentioned, you know, some of your anchor

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Speaker 2: tenants in One Championship earlier, among them the Guitar Investment Authority.

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Speaker 2: I know one is holding its first event in Doha

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Speaker 2: and it could happen as soon as this year. Talked

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Speaker 2: to us a little bit about that.

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Speaker 7: Yeah, you know, Qatar has done a wonderful job, you know,

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Speaker 7: leading in the world in sports. If you look at

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Speaker 7: the Guitar World Cup, which they won the bid I

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Speaker 7: think twelve years ago or so, and no one thought,

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Speaker 7: you know, in a million years, that they would win

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Speaker 7: and let.

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Speaker 6: Alone throw the host the greatest World Cup in history.

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Speaker 7: And you know, sports is a very important initiative for

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Speaker 7: the country. Actually for the region, the Middle East, as

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Speaker 7: they predict the next thirty years, will run out of

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Speaker 7: oil and gas and they have to build their economies

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Speaker 7: on something much bigger. And sports, you know, is truly

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Speaker 7: a gargantuan industry. People don't realize it's a three hundred

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Speaker 7: and fifty billion dollar industry. If you compare that to Hollywood,

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Speaker 7: which is a thirty billion dollar industry, you know, it's

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Speaker 7: not even closed. And yet when people think of Hollywood,

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Speaker 7: they think of it, Oh wow, it's a huge industry.

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Speaker 7: Sports is a far bigger industry, and I think that

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Speaker 7: is what we're grateful for the Guitar Investment Authority, you know,

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Speaker 7: taking an equity stake in one.

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Speaker 6: And bringing one to the to the region.

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Speaker 7: We're already broadcast every Friday live on Being Sports, which

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Speaker 7: is the largest UH sports broadcaster in the region with

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Speaker 7: about fifty five minute subscribers, and going on ground there

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Speaker 7: is just going to be another exciting milestone for us,

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Speaker 7: just in the same way for us, you know, entering

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Speaker 7: America for the first time in May of this year,

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Speaker 7: and then and then building on that with four events

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Speaker 7: next year.

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Speaker 5: If forgive me, because and I'm I am learning more

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Speaker 5: about this as you're talking every minute. Who are some

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Speaker 5: of the biggest names right now? Uh in the martial arts,

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Speaker 5: big names right now on one championship so.

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Speaker 7: We have i'd say probably our most popular athlete in

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Speaker 7: America is Rouktang spelled r O d tng h. When

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Speaker 7: he when he came out to compete in Denver, American

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Speaker 7: fans went ballistic. It's actually on my Instagram there's a

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Speaker 7: video of him coming out and the American fans literally

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Speaker 7: the entire stadium erupted and started channing his name. It

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Speaker 7: was bizarre because I didn't realize that, you know, even

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Speaker 7: though we're literally a nascent brand.

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Speaker 6: In America, that everyone actually knew who Roucketang.

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Speaker 7: Was and actually, you know, regarding him, obviously he's one

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Speaker 7: of the best strikers on the planet, if not the

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Speaker 7: best striker on the planet, and they received him very

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Speaker 7: very well, you know. So it was just one of

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Speaker 7: these things where the globalization of content, the globalization of heroes,

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Speaker 7: has truly taken the world by storm. If you think

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Speaker 7: about just you know, the last let's say, one hundred

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Speaker 7: years of content, whether it's sports or music.

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Speaker 6: Or entertainment, it's primary come out of America.

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Speaker 7: It's come out of you know, Hollywood or Motown or

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Speaker 7: you know, the NBA. It's only been the last I say,

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Speaker 7: five years where you see true globalization of sports, entertainment, music,

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Speaker 7: where Black Pink and BTS are the biggest bands in

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Speaker 7: the world. You never would have thought that, you know,

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Speaker 7: coming out of Korea, where you know, people don't understand

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Speaker 7: the Korean language outside of Korea, and yet they're the

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Speaker 7: biggest band in the world. You saw that with Squid

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Speaker 7: Games as Netflix's most successful show in history.

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Speaker 6: You saw that in you know, Shangxi and stuff.

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Speaker 7: I think it's just that, you know, people don't realize

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Speaker 7: Asia represents literally fifty six percent of the world's population,

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Speaker 7: and it's a it's just very fascinating. You know, Asia

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Speaker 7: is a very diverse, rich continent with many different cultures

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Speaker 7: and languages and religions and stories for that matter. And

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Speaker 7: so I think the world is you know, again, we

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Speaker 7: have something very fresh and exciting.

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Speaker 6: And new for American fans. And judging from our first

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Speaker 6: sold out show in.

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Speaker 7: Denver, which we were blown away, we were sold out

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Speaker 7: several weeks before the event, and I just never I

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Speaker 7: didn't realize we had a US fan base. But yeah,

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Speaker 7: we've seen that, you know, whether it's in China and

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Speaker 7: Thailand and Philippine, in the UK, in the Middle East,

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Speaker 7: we've just seen our fan base literally grow exponentially.

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Speaker 6: And again we're lucky beneficiaries of.

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Speaker 7: The globalization, or rather the digitalization of the of the

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Speaker 7: global economy.

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Speaker 2: Now you're speaking my language, Chatree. I mean, in addition

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Speaker 2: to my night job here anchoring Bloomberg Business of Sports

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Speaker 2: with Michael Barr, I run emerging market fixing and research

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Speaker 2: for Bloomberg here globally. And you know, one of the

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Speaker 2: things that comes to my mind is the nineteen ninety

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Speaker 2: seven Asian financial crisis, the crisis that made you who

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Speaker 2: you are arguably speaking. And you know, what lessons did

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Speaker 2: you learn from that crisis? What lessons do you think

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Speaker 2: Asia has learned from some of the more recent crisises.

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Speaker 2: I'm talking COVID, I'm talking global financial crisis. And how's

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Speaker 2: it looking to I mean, you know, because I see

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Speaker 2: it each and every day, but you know, you're on

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Speaker 2: the ground far more than I am. You know, what

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Speaker 2: are you seeing on the ground? How is the you know,

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Speaker 2: how are these economies evolving? How is the regime? How

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Speaker 2: is the region changing.

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Speaker 7: So I would say that, you know, the US is

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Speaker 7: still the epicenter of finances, you know, Wall Street, in

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Speaker 7: terms of sophistication, in terms of legal framework, in terms

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Speaker 7: of both buyside and southside, the level of understanding, and

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Speaker 7: of course the financial institutions in America. That being said,

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Speaker 7: you know, we've had many years, many many years of

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Speaker 7: you know, monetary stimulus around the world from by central banks,

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Speaker 7: and obviously it weird, it's ugly headed with with big

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Speaker 7: inflation numbers a year ago and then and then now

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Speaker 7: central banks are really clamping down and have done a

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Speaker 7: reasonably good job in bringing inflation down. But I still

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Speaker 7: am very nervous globally. You saw the run on banks

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Speaker 7: here in America that can easily happen in Asia. And

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Speaker 7: I would just say that while the continent has learned

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Speaker 7: from the past crises, I don't think the financial institutions, and.

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Speaker 6: You know, the populace is as sophisticated as Americans are. Now.

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Speaker 6: We did see the implosion of crypto here in America

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Speaker 6: and the rest of the world. So may humanity doesn't learn.

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Speaker 7: You know, we go through crisis, we go through a

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Speaker 7: great depression here in America, you know, and yet history

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Speaker 7: seems to repeat itself with the whole greed and fear

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Speaker 7: and the boom and bust cycles that we've seen throughout

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Speaker 7: history in every country. So you know, it's we seem

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Speaker 7: to learn the lessons temporarily. Even on a human level.

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Speaker 7: You know, everybody goes through recession and you know has

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Speaker 7: more appreciation for everything in their lives. But then when

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Speaker 7: things are good, humanity kinds of loses focus and might

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Speaker 7: indulge in excesses. Right, So it just it seems like

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Speaker 7: it's shubid nature.

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Speaker 5: Unfortunately, Chawtre sit your tongue to show you what that

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Speaker 5: fire in the belly means. And now we're running out

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Speaker 5: of time here, but I just want to give you

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Speaker 5: a huge shout out because, like you said, you went

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Speaker 5: from poverty and now you've been named Asia's King of

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Speaker 5: Martial Arts by the Financial Times, Asia's second most powerful

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Speaker 5: person in sports by Fox. Sports Business Insider also ranked

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Speaker 5: you as one of Asia's top one hundred business leaders,

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Speaker 5: and according to Nielsen, One Championship ranks among the world's

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Speaker 5: top five biggest sports media properties. And that's alongside the

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Speaker 5: NBAF one, the Champions League, etc. Chawtree, thank you so much,

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Speaker 5: CEO and founder of One Championship for joining us on

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Speaker 5: the Bloomberg Business of Sports. You are a great inspiration

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Speaker 5: to a lot of people here in the United States.

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Speaker 6: Thank you again, Thank you so much for the time.

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Speaker 6: I appreciate you guys. Thank you.

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Speaker 1: That's One Championship founder and CEO Chatri Sichodon speaking with

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Speaker 1: Michael Barr and Damien Sassaar. Coming up on the Business

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Speaker 1: of Sports. We turned to college athletes with the CEO

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Speaker 1: of the Night Commission on Intercollegiate Athletics, Amy pervet Perko.

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00:24:16,680 --> 00:24:21,119
Speaker 3: There's momentum building that you can look at many comments

436
00:24:21,160 --> 00:24:25,359
Speaker 3: over the past six months by high profile football college

437
00:24:25,359 --> 00:24:28,480
Speaker 3: football coaches saying one of the biggest problems in college

438
00:24:28,520 --> 00:24:32,240
Speaker 3: football is we do not have a singular leader for

439
00:24:32,400 --> 00:24:33,520
Speaker 3: our sport that.

440
00:24:33,560 --> 00:24:36,399
Speaker 1: Is straight ahead on the Bloomberg Business of Sports from

441
00:24:36,440 --> 00:24:46,000
Speaker 1: Bloomberg Radio around the world. This is the Bloomberg Business

442
00:24:46,000 --> 00:24:48,199
Speaker 1: of Sports show where we explore the big money issues

443
00:24:48,240 --> 00:24:50,800
Speaker 1: in the world of sports. I'm Scarlett Fou from Michael

444
00:24:50,800 --> 00:24:54,520
Speaker 1: Barr and Damien Sassar. College football is top of mind

445
00:24:54,560 --> 00:24:57,000
Speaker 1: with the season just getting underway and a lot of

446
00:24:57,040 --> 00:25:01,000
Speaker 1: headlines lately with NIL and of course new conference alignments.

447
00:25:01,200 --> 00:25:03,040
Speaker 1: So we got a chance to sit down and talk

448
00:25:03,080 --> 00:25:06,240
Speaker 1: with Amy Provett Perko. She is CEO of the Night

449
00:25:06,240 --> 00:25:10,280
Speaker 1: Commission on Intercollegiate Athletics. It's an independent group that advocates

450
00:25:10,280 --> 00:25:13,760
Speaker 1: for the safety, health, and of course education of college athletes.

451
00:25:14,240 --> 00:25:16,840
Speaker 1: Michael joined us for our conversation where we went over

452
00:25:16,920 --> 00:25:19,440
Speaker 1: some of those headlines and more. Let's take a listen

453
00:25:19,880 --> 00:25:20,800
Speaker 1: in IL.

454
00:25:20,920 --> 00:25:23,280
Speaker 5: Now that we've seen it in play, has it been

455
00:25:23,280 --> 00:25:24,560
Speaker 5: a good thing or a bad thing?

456
00:25:24,720 --> 00:25:27,720
Speaker 3: Well, you know, for those listeners who may not be

457
00:25:27,840 --> 00:25:32,600
Speaker 3: tracking totally on college sports, in IL stands for name,

458
00:25:32,840 --> 00:25:38,359
Speaker 3: image and likeness, and the rules changed two years ago

459
00:25:39,040 --> 00:25:44,040
Speaker 3: that for the first time ever allowed third parties, not institutions,

460
00:25:44,080 --> 00:25:49,000
Speaker 3: to provide in IL compensation to college athletes, and frankly,

461
00:25:49,080 --> 00:25:52,280
Speaker 3: that has been the biggest change in college sports that

462
00:25:52,280 --> 00:25:56,560
Speaker 3: we've seen in our lifetime. There are some big positives,

463
00:25:56,640 --> 00:25:59,320
Speaker 3: there are also some big challenges. Let me just point

464
00:25:59,359 --> 00:26:03,040
Speaker 3: out a couple of those. From the big positives, athletes

465
00:26:03,080 --> 00:26:06,840
Speaker 3: are benefiting like never before from these new opportunities to

466
00:26:06,840 --> 00:26:10,960
Speaker 3: earn compensation from their use of their NIL, and athletes

467
00:26:11,000 --> 00:26:13,879
Speaker 3: are also learning real life lessons about the business of

468
00:26:13,960 --> 00:26:19,320
Speaker 3: sports and endorsements through legitimate NIL deals. Some schools, in fact,

469
00:26:19,400 --> 00:26:23,800
Speaker 3: now have courses on personal branding and NIL contracts, all

470
00:26:23,880 --> 00:26:27,160
Speaker 3: those important things you need to learn when you're in

471
00:26:27,160 --> 00:26:31,119
Speaker 3: that business. Some of the changes have also brought about

472
00:26:31,480 --> 00:26:38,159
Speaker 3: significant challenges. One of those are recruiting inducements. Recruiting inducements

473
00:26:38,280 --> 00:26:41,760
Speaker 3: violate the basic rule that is in place that that

474
00:26:41,880 --> 00:26:47,240
Speaker 3: schools and individuals acting for the school cannot, you know,

475
00:26:47,400 --> 00:26:51,399
Speaker 3: offer an NI L deal to to a prospect or

476
00:26:51,440 --> 00:26:55,400
Speaker 3: even an athlete at another school to to induce them

477
00:26:55,440 --> 00:26:58,680
Speaker 3: to enroll at the school. But unfortunately those inducements are

478
00:26:58,760 --> 00:27:03,240
Speaker 3: common and step to this point, the prohibition on inducements

479
00:27:03,240 --> 00:27:06,600
Speaker 3: has not been enforced. This atmosphere has led to a

480
00:27:06,640 --> 00:27:10,960
Speaker 3: record high number of transfers. A couple other quick challenges.

481
00:27:11,200 --> 00:27:14,399
Speaker 3: There should be more protections for athletes, like agent registration

482
00:27:14,600 --> 00:27:18,639
Speaker 3: and a common contract that protects against athletes agreeing to

483
00:27:18,720 --> 00:27:22,159
Speaker 3: more than intended. The NCA is now pushing hard for

484
00:27:22,200 --> 00:27:26,399
Speaker 3: these adjustments. There's also a need for uniformity. We're in

485
00:27:26,440 --> 00:27:30,720
Speaker 3: a situation where basically there's a patchwork of state laws

486
00:27:30,760 --> 00:27:35,200
Speaker 3: on NIL and two years into the changes, In fact,

487
00:27:35,280 --> 00:27:39,080
Speaker 3: the state legislatures are still jockeying to have the most

488
00:27:39,119 --> 00:27:43,399
Speaker 3: permissive laws to give their schools competitive advantages. So federal

489
00:27:43,480 --> 00:27:48,400
Speaker 3: legislation is now required to clean this up and achieve uniformity.

490
00:27:48,800 --> 00:27:51,040
Speaker 1: It definitely feels like the Wild West when it comes

491
00:27:51,040 --> 00:27:54,000
Speaker 1: to nil and how states are going to address it.

492
00:27:54,960 --> 00:27:57,119
Speaker 1: Of course, this is kind of a long term trend

493
00:27:57,320 --> 00:28:00,000
Speaker 1: that we're dealing with when it comes to college sports

494
00:28:00,040 --> 00:28:03,720
Speaker 1: and college athletes. Something that's also become more of a

495
00:28:03,720 --> 00:28:07,480
Speaker 1: long term trend is the conference chaos that we're seeing

496
00:28:07,680 --> 00:28:10,520
Speaker 1: in college sports. We now have the Pac twelve. It

497
00:28:10,560 --> 00:28:13,920
Speaker 1: looks like imploding, the Big Ten getting bigger the Big twelve.

498
00:28:14,000 --> 00:28:16,959
Speaker 1: Also adding as well, where does this end, Amy from

499
00:28:17,000 --> 00:28:19,840
Speaker 1: where we from where you sit, are we headed to

500
00:28:19,920 --> 00:28:22,919
Speaker 1: two or three super conferences? And if so, do they

501
00:28:22,920 --> 00:28:24,680
Speaker 1: separate from the rest of the NCAA.

502
00:28:25,720 --> 00:28:28,760
Speaker 3: Well, it's a great question. You know what you said,

503
00:28:29,200 --> 00:28:33,280
Speaker 3: is Staatey. Obviously, your college sports at the highest levels

504
00:28:33,280 --> 00:28:37,160
Speaker 3: today are driven by one all consuming pursuit, the money

505
00:28:37,280 --> 00:28:42,040
Speaker 3: chase for broadcast revenue. This situation we're currently in reminds

506
00:28:42,040 --> 00:28:45,360
Speaker 3: me of a moment Frankly in twenty eleven after Texas

507
00:28:45,440 --> 00:28:48,440
Speaker 3: A and N and Missouri announced they would leave their

508
00:28:48,480 --> 00:28:52,160
Speaker 3: longtime rivals in the Big Twelve for the SEC and

509
00:28:52,440 --> 00:28:57,280
Speaker 3: at that time LSU Chancellor Michael Martin, who then was chancellor,

510
00:28:57,440 --> 00:29:01,560
Speaker 3: he made a PRESSURENT remark and he said, then I

511
00:29:01,560 --> 00:29:03,800
Speaker 3: think it's far from over and that we'll end up

512
00:29:03,800 --> 00:29:07,680
Speaker 3: with two enormous conferences, one called Fox and the other

513
00:29:07,760 --> 00:29:12,760
Speaker 3: called the SPN so making a mistake that TV partners

514
00:29:12,800 --> 00:29:17,160
Speaker 3: have played a key role in the realignments, and I

515
00:29:17,200 --> 00:29:21,560
Speaker 3: think there will be more. The Night Commission and where

516
00:29:21,600 --> 00:29:25,400
Speaker 3: does this end. There's a couple of different ways it

517
00:29:25,440 --> 00:29:29,200
Speaker 3: could end. But the Night Commission, we've proposed a better plan,

518
00:29:29,560 --> 00:29:33,360
Speaker 3: a better way for college football and a better plan

519
00:29:33,560 --> 00:29:37,040
Speaker 3: for all the other sports. And in short, our plan

520
00:29:37,640 --> 00:29:40,240
Speaker 3: in December twenty twenty, we call for the creation of

521
00:29:40,280 --> 00:29:44,400
Speaker 3: a separate governing structure solely for the sport of FBS football,

522
00:29:45,000 --> 00:29:48,600
Speaker 3: with the NCAA continuing to govern all other sports. And

523
00:29:48,960 --> 00:29:52,240
Speaker 3: that plan would lead to a lot correct a lot

524
00:29:52,280 --> 00:29:56,200
Speaker 3: of issues, but also it would provide greater flexibility so

525
00:29:56,240 --> 00:29:58,840
Speaker 3: that there could be affiliations.

526
00:29:59,320 --> 00:30:02,000
Speaker 4: For school in the sport of football.

527
00:30:02,080 --> 00:30:05,120
Speaker 3: That are different than the affiliations in all other sports.

528
00:30:05,320 --> 00:30:08,520
Speaker 1: That makes so much sense a rule, right, Yeah, that

529
00:30:08,560 --> 00:30:11,360
Speaker 1: makes so much sense, Amy, But I wonder in the

530
00:30:11,400 --> 00:30:16,080
Speaker 1: absence of they're making changes and adopting that plan right now,

531
00:30:16,120 --> 00:30:19,000
Speaker 1: who's actually in charge? Is it the NCAA is at

532
00:30:19,480 --> 00:30:21,800
Speaker 1: the conference commissioners? Is it the university presidents?

533
00:30:22,320 --> 00:30:25,760
Speaker 3: Now, the NCAA is not in charge of this issue.

534
00:30:26,920 --> 00:30:28,840
Speaker 3: You know what really opened it up with the nineteen

535
00:30:28,840 --> 00:30:32,840
Speaker 3: eighty four Supreme Court decision that that really opened up

536
00:30:32,840 --> 00:30:37,080
Speaker 3: the path for conferences to have their own media contracts.

537
00:30:38,200 --> 00:30:42,200
Speaker 3: And so who's in charge basically, at least in conference

538
00:30:42,200 --> 00:30:46,480
Speaker 3: realignment world, who's in charge of the conference commissioners and

539
00:30:46,760 --> 00:30:50,480
Speaker 3: the TV partners? And you know, we're ending up where

540
00:30:50,520 --> 00:30:53,920
Speaker 3: we are because, of course, the conference commissioners are doing

541
00:30:53,920 --> 00:30:57,000
Speaker 3: the job the presidents have told them to do, which

542
00:30:57,080 --> 00:31:00,680
Speaker 3: is create more money for our conference. So they're working

543
00:31:00,720 --> 00:31:03,440
Speaker 3: with the TV partners to create the largest foot print

544
00:31:04,320 --> 00:31:07,800
Speaker 3: really based on the sport of football, because football really

545
00:31:07,880 --> 00:31:13,000
Speaker 3: is driving the media revenue for those conferences. And again,

546
00:31:13,840 --> 00:31:17,440
Speaker 3: those alignments may work very well for football, a sport

547
00:31:17,520 --> 00:31:20,920
Speaker 3: that plays only twelve games a year, you only have

548
00:31:20,960 --> 00:31:25,320
Speaker 3: about five away games. It frankly does not work for

549
00:31:25,640 --> 00:31:30,360
Speaker 3: everything else. Thousands of athletes participating in Olympic sports.

550
00:31:30,920 --> 00:31:34,720
Speaker 5: Bloomberg recently put out an article the NCAA athletes and

551
00:31:34,720 --> 00:31:40,880
Speaker 5: they're making big bucks off the TikTok prowess in their branding,

552
00:31:41,200 --> 00:31:44,960
Speaker 5: which goes back to NIL, which goes back to the

553
00:31:45,000 --> 00:31:48,720
Speaker 5: simple argument. If you are a college athlete and you're

554
00:31:48,760 --> 00:31:52,240
Speaker 5: saying I don't like social media, well I hope you

555
00:31:52,680 --> 00:31:56,880
Speaker 5: don't like getting paid because you're not going to advance

556
00:31:57,640 --> 00:31:59,959
Speaker 5: and if you want to make money if you're not

557
00:32:00,120 --> 00:32:03,280
Speaker 5: connected to social media. According to what many people are

558
00:32:03,280 --> 00:32:04,280
Speaker 5: saying about NI L.

559
00:32:04,600 --> 00:32:07,720
Speaker 3: Yeah, and I did read that the Bloomberg piece on

560
00:32:07,720 --> 00:32:10,600
Speaker 3: on the the n I L and social media, and

561
00:32:10,640 --> 00:32:14,760
Speaker 3: we have seen that, you know, the athletes who are

562
00:32:14,840 --> 00:32:19,400
Speaker 3: engaged with social media certainly do have you know, more

563
00:32:19,400 --> 00:32:24,040
Speaker 3: of an opportunity, uh with with becoming influencers influencers in

564
00:32:24,040 --> 00:32:28,680
Speaker 3: that area. But again I athotes have to decide what's

565
00:32:28,720 --> 00:32:31,080
Speaker 3: what they have time and capacity to do.

566
00:32:31,200 --> 00:32:32,320
Speaker 4: Where is their passion.

567
00:32:33,000 --> 00:32:35,920
Speaker 3: I think one of the areas to look out for

568
00:32:35,960 --> 00:32:38,840
Speaker 3: as well moving forward with n I L is there

569
00:32:38,960 --> 00:32:43,000
Speaker 3: is a challenge with Title nine in that and this

570
00:32:43,160 --> 00:32:46,360
Speaker 3: is aside from social media because with social media, of course,

571
00:32:46,400 --> 00:32:50,800
Speaker 3: male and female athletes have the opportunity equitable opportunities in

572
00:32:50,840 --> 00:32:54,520
Speaker 3: that area. And in fact, you know, the data show

573
00:32:54,560 --> 00:32:57,600
Speaker 3: that that the female athletes are doing, you know, quite

574
00:32:57,640 --> 00:33:02,600
Speaker 3: well with influencers and social media. But the area that

575
00:33:03,080 --> 00:33:07,080
Speaker 3: the male athletes are receiving a lot more NIL compensation

576
00:33:07,680 --> 00:33:10,840
Speaker 3: are trove deals offered by the third party booster groups

577
00:33:11,000 --> 00:33:15,040
Speaker 3: commonly referred to as collectives, and that's where there's some concern.

578
00:33:15,200 --> 00:33:19,160
Speaker 3: If those booster groups are acting as an arm of

579
00:33:19,200 --> 00:33:24,680
Speaker 3: the institution and they're they're directing upwards of ninety percent

580
00:33:24,880 --> 00:33:30,760
Speaker 3: of n IL compensation to only football and men's basketball players,

581
00:33:30,440 --> 00:33:34,040
Speaker 3: then it could there could be some institutional involvement there

582
00:33:34,080 --> 00:33:37,080
Speaker 3: that triggers Title nine scrutinies. So that's an area that

583
00:33:38,600 --> 00:33:40,000
Speaker 3: we're watching moving forward.

584
00:33:40,440 --> 00:33:42,640
Speaker 5: And that's which brings up to the point what you

585
00:33:42,760 --> 00:33:47,440
Speaker 5: said earlier to the college athletes take the course read

586
00:33:47,520 --> 00:33:51,080
Speaker 5: the Dagon contract, because if you don't read it properly,

587
00:33:52,360 --> 00:33:56,640
Speaker 5: we've had problems, like you said, where people are coming

588
00:33:56,680 --> 00:33:59,360
Speaker 5: in and the say, hey, you can have your your name,

589
00:33:59,400 --> 00:34:02,000
Speaker 5: image and likeness through this and we'll pay you that.

590
00:34:02,200 --> 00:34:05,600
Speaker 5: Unfortunately they didn't read it because then it meant that

591
00:34:06,480 --> 00:34:09,840
Speaker 5: they own you. Period, and even if you try to

592
00:34:09,880 --> 00:34:12,360
Speaker 5: go to the pros, you're still in the same problem.

593
00:34:12,680 --> 00:34:15,879
Speaker 5: They still own the NIL and it's been a heck

594
00:34:15,920 --> 00:34:17,800
Speaker 5: of a problem for them to get out of it.

595
00:34:19,000 --> 00:34:19,200
Speaker 4: Yeah.

596
00:34:19,200 --> 00:34:22,719
Speaker 3: Absolutely, you brought up a scenario where we've already seen

597
00:34:22,800 --> 00:34:26,400
Speaker 3: cases that where athletes were taking advantage of and that

598
00:34:26,600 --> 00:34:31,840
Speaker 3: is a reason you know that what UNCA President Charlie

599
00:34:31,840 --> 00:34:35,839
Speaker 3: Baker is pushing hard for a common contract that will

600
00:34:35,880 --> 00:34:39,160
Speaker 3: provide protections for athletes, and we hope that type of

601
00:34:39,280 --> 00:34:42,160
Speaker 3: enhancement does move forward quickly.

602
00:34:42,800 --> 00:34:45,640
Speaker 1: I'm curious Amy, what you think about the news that

603
00:34:45,880 --> 00:34:48,920
Speaker 1: Michael O'Hare, who is the subject of the Michael Lewis

604
00:34:48,960 --> 00:34:52,680
Speaker 1: book and of course the movie The blind Side, he's

605
00:34:52,760 --> 00:34:57,120
Speaker 1: now suing the Twoees, accusing them of taking advantage of

606
00:34:57,200 --> 00:35:01,920
Speaker 1: him because he was not formal adopted but was actually

607
00:35:02,239 --> 00:35:07,000
Speaker 1: UH taken advantage of in their conservatorship relationship.

608
00:35:07,520 --> 00:35:10,799
Speaker 3: Well, you know that that particular situation is not one

609
00:35:10,840 --> 00:35:15,120
Speaker 3: that that our group.

610
00:35:14,920 --> 00:35:16,080
Speaker 4: Really gets into.

611
00:35:16,120 --> 00:35:18,960
Speaker 3: But I would say it's it's just as it relates

612
00:35:18,960 --> 00:35:25,799
Speaker 3: to UH understanding contract and what is signed. You know,

613
00:35:25,840 --> 00:35:30,879
Speaker 3: if you if you relate that to athletes today, and

614
00:35:30,880 --> 00:35:33,480
Speaker 3: and there's some similarities in terms of what what you're

615
00:35:33,520 --> 00:35:36,920
Speaker 3: signing over and and you're in I L rights and

616
00:35:37,600 --> 00:35:42,280
Speaker 3: at least in in that case, how there's as I understand,

617
00:35:42,320 --> 00:35:46,680
Speaker 3: it's some dispute with regard to royalties for uh the

618
00:35:46,719 --> 00:35:50,440
Speaker 3: Blind Size the movie, which I personally enjoyed.

619
00:35:51,840 --> 00:35:53,440
Speaker 4: But but again it speaks to.

620
00:35:55,239 --> 00:36:00,359
Speaker 3: You know, athletes understanding and having an advocate who can

621
00:36:00,560 --> 00:36:03,440
Speaker 3: help them understand kind of the fine print of whatever

622
00:36:03,480 --> 00:36:07,520
Speaker 3: they're signing as it relates to as it relates to

623
00:36:07,560 --> 00:36:10,240
Speaker 3: their rights today and in the future.

624
00:36:10,600 --> 00:36:12,919
Speaker 1: How So do you think Congress or the NCAA will

625
00:36:12,920 --> 00:36:15,720
Speaker 1: act to put in guardrails for nil?

626
00:36:16,160 --> 00:36:18,800
Speaker 3: You know, that's it's a great question. We are in

627
00:36:18,840 --> 00:36:23,839
Speaker 3: a case where there there is now uh, some momentum

628
00:36:23,920 --> 00:36:31,959
Speaker 3: frankly around uh some type of federal legislation. Before the recess,

629
00:36:32,440 --> 00:36:38,239
Speaker 3: there were two bipartisan Senate efforts producing draft legislation and

630
00:36:38,320 --> 00:36:43,360
Speaker 3: frankly showing movements by both sides of the aisle to

631
00:36:43,480 --> 00:36:48,960
Speaker 3: a path that might be agreeable to all. However, I

632
00:36:48,960 --> 00:36:52,719
Speaker 3: think achieving legislation is built a big uphill climb. So

633
00:36:53,360 --> 00:36:56,759
Speaker 3: it's more important than ever for the n c a A.

634
00:36:57,480 --> 00:37:01,000
Speaker 3: The conferences to schools, to do what they can to

635
00:37:01,520 --> 00:37:04,800
Speaker 3: begin implementing and working with some of the states to

636
00:37:05,640 --> 00:37:08,719
Speaker 3: as much as they can put in a common contract

637
00:37:08,880 --> 00:37:10,800
Speaker 3: in some of these protections for athletes.

638
00:37:11,760 --> 00:37:15,200
Speaker 5: Well, it's time for an episode of Amy prevet Perko.

639
00:37:15,760 --> 00:37:21,239
Speaker 5: This is your life because you were a member of

640
00:37:21,280 --> 00:37:24,399
Speaker 5: the Wake Forest Sports Hall of Fame and in your

641
00:37:24,480 --> 00:37:28,239
Speaker 5: days when you played, you were on the also part

642
00:37:28,239 --> 00:37:32,239
Speaker 5: of the All American Basketball team. And my goodness, I mean,

643
00:37:32,280 --> 00:37:37,560
Speaker 5: it's you've accomplished so much when you played collegiate ball.

644
00:37:39,280 --> 00:37:42,000
Speaker 5: Can you take us through those days, what it was

645
00:37:42,160 --> 00:37:47,640
Speaker 5: like when you played and where you think things are today?

646
00:37:48,280 --> 00:37:52,759
Speaker 3: Oh well, thanks for bringing up, you know, a part

647
00:37:52,760 --> 00:37:55,360
Speaker 3: of my life that certainly I have great memories of

648
00:37:55,480 --> 00:37:59,280
Speaker 3: my playing days, and I took so much away from

649
00:37:59,719 --> 00:38:03,759
Speaker 3: my involvement with college sports, my relationships, my teammates, and

650
00:38:04,200 --> 00:38:08,480
Speaker 3: frankly the things I learned that have helped me, you know,

651
00:38:08,520 --> 00:38:12,160
Speaker 3: in my career. And so those are the types of

652
00:38:12,760 --> 00:38:17,600
Speaker 3: experiences that we want for all college athletes. And that's

653
00:38:17,640 --> 00:38:19,839
Speaker 3: one of the reasons I've been passionate in my job

654
00:38:19,960 --> 00:38:25,240
Speaker 3: with the Night Commission on Intercollegiate Athletics, whose mission really

655
00:38:25,360 --> 00:38:30,319
Speaker 3: is too to focus on focus on the athletes and

656
00:38:31,400 --> 00:38:38,400
Speaker 3: putting four policies that really put the priority on college athletes, education, help, safety,

657
00:38:38,440 --> 00:38:41,600
Speaker 3: and success because that's why college sports exists.

658
00:38:41,880 --> 00:38:43,359
Speaker 4: And and you know.

659
00:38:43,280 --> 00:38:48,080
Speaker 3: The headlines of the weeks around, you know which conference

660
00:38:48,200 --> 00:38:54,640
Speaker 3: has uh the largest media contract? Those those are not

661
00:38:54,760 --> 00:38:56,600
Speaker 3: the reasons college sports exist.

662
00:38:56,880 --> 00:38:58,000
Speaker 4: And and that's.

663
00:38:57,760 --> 00:38:59,080
Speaker 7: What you know.

664
00:38:59,200 --> 00:39:00,799
Speaker 4: With our work. We actually have.

665
00:39:01,239 --> 00:39:04,960
Speaker 3: A new report coming out next week. It really frames

666
00:39:04,960 --> 00:39:07,560
Speaker 3: it in a way that we think is really critically

667
00:39:07,640 --> 00:39:11,840
Speaker 3: important to today is that leaders must shift their focus

668
00:39:11,880 --> 00:39:15,359
Speaker 3: from chasing the money to changing how the money has

669
00:39:15,480 --> 00:39:19,760
Speaker 3: sent so again that the billions coming into college sports

670
00:39:20,520 --> 00:39:25,440
Speaker 3: are really being used to create those opportunities for young women,

671
00:39:25,760 --> 00:39:31,560
Speaker 3: young men to develop their human potential as leaders through

672
00:39:31,640 --> 00:39:35,360
Speaker 3: these great opportunities that college sports provide.

673
00:39:35,760 --> 00:39:38,120
Speaker 1: Thank you for putting that into context. And I think

674
00:39:38,120 --> 00:39:41,759
Speaker 1: it's easy to overlook that and forget that when we

675
00:39:41,800 --> 00:39:46,000
Speaker 1: see the headlines taking place and how USC students will

676
00:39:46,000 --> 00:39:50,040
Speaker 1: need to fly to ann Arbor or Miami to compete

677
00:39:50,080 --> 00:39:52,560
Speaker 1: in meets, it feels like we're not even pretending to

678
00:39:52,600 --> 00:39:56,759
Speaker 1: factor students into the current equation anymore. Because swimmers are

679
00:39:56,840 --> 00:39:59,800
Speaker 1: going to have to fly across country constantly, it feels like,

680
00:40:00,080 --> 00:40:02,239
Speaker 1: how is this going to work in practice?

681
00:40:02,680 --> 00:40:07,760
Speaker 3: Well, in practice, it's because of the way the system

682
00:40:07,800 --> 00:40:09,400
Speaker 3: is set up. That is the way it's going to

683
00:40:09,480 --> 00:40:12,520
Speaker 3: work now. And that's why again our group and we're

684
00:40:12,520 --> 00:40:16,680
Speaker 3: seeing some building momentum around the proposal that we put

685
00:40:16,680 --> 00:40:19,080
Speaker 3: out in December of twenty twenty.

686
00:40:19,520 --> 00:40:21,120
Speaker 4: They said, we don't have to do it this way.

687
00:40:21,160 --> 00:40:24,400
Speaker 3: There can be a separate entity for college football and

688
00:40:24,560 --> 00:40:29,279
Speaker 3: a separate entity for all the other sports, and let's

689
00:40:29,360 --> 00:40:31,960
Speaker 3: do what makes sense, what's in the best interest of

690
00:40:32,040 --> 00:40:36,600
Speaker 3: the athletes in all sports. And so we're hopeful that

691
00:40:36,600 --> 00:40:41,359
Speaker 3: that you know, these recent you know, realignments will really

692
00:40:41,440 --> 00:40:46,319
Speaker 3: put pressure and it should put pressure on university presidents

693
00:40:46,360 --> 00:40:50,080
Speaker 3: and conference commissioners to explain why the current structure is

694
00:40:50,120 --> 00:40:53,719
Speaker 3: still in the best interest of all college athletes. And

695
00:40:53,760 --> 00:40:56,600
Speaker 3: I don't think they can justify that, and that's why

696
00:40:56,640 --> 00:40:59,440
Speaker 3: it opens up. That's why it opens up. Now's the

697
00:40:59,440 --> 00:41:02,120
Speaker 3: time for chance. The other reason it's time for change,

698
00:41:03,000 --> 00:41:07,960
Speaker 3: particularly with regard to this structure, is that college football

699
00:41:08,600 --> 00:41:13,520
Speaker 3: there's a major misalignment of revenue authority and responsibility at

700
00:41:13,520 --> 00:41:17,640
Speaker 3: the national level with regard to FBS football. Unlike every

701
00:41:17,680 --> 00:41:22,400
Speaker 3: other NCAA sanctioned sport. FBS Football Championship, the College Football

702
00:41:22,440 --> 00:41:27,799
Speaker 3: Playoffs does not contribute a dime to the NCAA, even

703
00:41:27,840 --> 00:41:30,480
Speaker 3: though the NCAA continues to pay for tens of millions

704
00:41:30,520 --> 00:41:34,560
Speaker 3: of dollars in legal and healthcare costs for that sport.

705
00:41:35,520 --> 00:41:40,160
Speaker 3: At the same time, that College Football Championship will soon

706
00:41:40,280 --> 00:41:45,799
Speaker 3: become a two billion dollar enterprise annually with its expansion,

707
00:41:46,360 --> 00:41:50,960
Speaker 3: and that dwarfs even March Madness. And the CFP is

708
00:41:51,080 --> 00:41:54,839
Speaker 3: run by an LLC of college presidents and commissioners with

709
00:41:54,880 --> 00:42:00,440
Speaker 3: no independent oversights. So that's one of the major reasons

710
00:42:00,440 --> 00:42:03,640
Speaker 3: there needs to be a change. And you know, while

711
00:42:03,680 --> 00:42:07,680
Speaker 3: we're talking about you know, Congress getting involved with helping

712
00:42:07,719 --> 00:42:12,200
Speaker 3: to fix nil rules. While those issues are important, it's

713
00:42:12,239 --> 00:42:15,800
Speaker 3: this bigger structural issue that really needs to be fixed

714
00:42:16,280 --> 00:42:18,200
Speaker 3: to better serve college athletes.

715
00:42:18,760 --> 00:42:21,040
Speaker 5: I know we're running out of time, but to add

716
00:42:21,080 --> 00:42:23,359
Speaker 5: to that point, is it time to have a new

717
00:42:23,440 --> 00:42:29,600
Speaker 5: governing entity for this problem for the FBS And because

718
00:42:29,680 --> 00:42:33,600
Speaker 5: like you said, hey, you know it's they're not contributing

719
00:42:33,600 --> 00:42:33,959
Speaker 5: a diet.

720
00:42:34,600 --> 00:42:38,920
Speaker 3: Yeah, absolutely, but at a minimum, the CFP should the

721
00:42:38,960 --> 00:42:42,759
Speaker 3: College Football Playoff revenue should be contributing money to the

722
00:42:42,840 --> 00:42:45,720
Speaker 3: NCAA to pay for these national costs. But again and argue,

723
00:42:45,800 --> 00:42:50,359
Speaker 3: the better solution is for a new entity led by

724
00:42:50,520 --> 00:42:54,480
Speaker 3: independent directors who will not have built in conflicts of

725
00:42:54,560 --> 00:43:02,040
Speaker 3: interest to govern FBS football. And again this is a

726
00:43:02,160 --> 00:43:06,600
Speaker 3: there's momentum building that you can look at many comments

727
00:43:06,600 --> 00:43:10,840
Speaker 3: over the past six months by high profile football college

728
00:43:10,840 --> 00:43:13,960
Speaker 3: football coaches saying one of the biggest problems in college

729
00:43:14,000 --> 00:43:17,839
Speaker 3: football is we do not have a singular leader for

730
00:43:17,880 --> 00:43:23,240
Speaker 3: our sport and a kind of a unified governing structure

731
00:43:23,280 --> 00:43:29,760
Speaker 3: for their sport. The leadership is fragmented among the different conferences,

732
00:43:29,960 --> 00:43:33,480
Speaker 3: again who are trying to work in their best self interest.

733
00:43:33,719 --> 00:43:37,840
Speaker 3: So it would be a singular a new entity to

734
00:43:38,000 --> 00:43:40,920
Speaker 3: govern FBS college football would be better for the sport,

735
00:43:41,280 --> 00:43:44,600
Speaker 3: It would be better for football athletes, and it would

736
00:43:44,640 --> 00:43:48,360
Speaker 3: be better for all the other sports. The hundreds of

737
00:43:48,400 --> 00:43:51,840
Speaker 3: thousands of athletes and all the other sports who frankly

738
00:43:51,920 --> 00:43:54,960
Speaker 3: right now are just in some ways with the conference

739
00:43:55,000 --> 00:43:59,080
Speaker 3: realignment are being viewed as kind of tagalongs. Let's do

740
00:43:59,160 --> 00:44:04,040
Speaker 3: what works best for football without prioritizing what works fast

741
00:44:04,080 --> 00:44:05,120
Speaker 3: for all those athletes.

742
00:44:05,880 --> 00:44:09,680
Speaker 5: Amy prevet Perko, chief executive Officer of the Night Commission

743
00:44:09,719 --> 00:44:14,960
Speaker 5: on Intercollegiate Athletics. Thank you so much, Amy, a good

744
00:44:14,960 --> 00:44:17,560
Speaker 5: friend of the show. We really do appreciate it and

745
00:44:17,640 --> 00:44:19,680
Speaker 5: joining us here on the Bloomberg Business of Sports.

746
00:44:19,719 --> 00:44:21,399
Speaker 4: Thank you thanks for having me.

747
00:44:21,800 --> 00:44:25,040
Speaker 1: That was Amy prevet Perko, CEO of the Night Commission

748
00:44:25,080 --> 00:44:27,880
Speaker 1: on Interllegiate Athletics. Up next on the show, we have

749
00:44:27,920 --> 00:44:31,400
Speaker 1: a couple of legal headlines to review. Former USC superstar

750
00:44:31,480 --> 00:44:35,480
Speaker 1: running back Reggie Bush suing the NCAA, and two NBA

751
00:44:35,520 --> 00:44:37,719
Speaker 1: teams are suing each other. We'll learn more on the

752
00:44:37,719 --> 00:44:40,760
Speaker 1: Bloomberg Business of Sports from Bloomberg Radio around the world.

753
00:44:49,000 --> 00:44:51,279
Speaker 1: This is the Bloomberg Business of Sports show, where we

754
00:44:51,320 --> 00:44:53,520
Speaker 1: explore the big money issues in the world of sports.

755
00:44:53,680 --> 00:44:57,120
Speaker 1: I'm Scarlett Fou from Michael Barr and Damian Sassauer. This

756
00:44:57,200 --> 00:44:59,800
Speaker 1: past week we saw two big legal headlines in sports.

757
00:45:00,120 --> 00:45:02,720
Speaker 1: One is the New York Knicks suing the Toronto Raptors.

758
00:45:03,120 --> 00:45:05,960
Speaker 1: The Knicks claimed the Raptors were able to steal confidential

759
00:45:06,000 --> 00:45:10,120
Speaker 1: information from them through a former employee. Plus former USC

760
00:45:10,200 --> 00:45:13,560
Speaker 1: star running back Reggie Bush filing a defamation lawsuit against

761
00:45:13,560 --> 00:45:16,120
Speaker 1: the nc DOUBLEA. To get a handle on all this,

762
00:45:16,560 --> 00:45:20,080
Speaker 1: Damien sat down with Bloomberg Business of Sports reporter Randall Williams.

763
00:45:20,440 --> 00:45:25,160
Speaker 2: Let's first get into it with my hometown New York Knicks.

764
00:45:25,239 --> 00:45:29,840
Speaker 2: Apparently they are suing the Toronto Raptors for stealing scouting reports.

765
00:45:29,880 --> 00:45:30,799
Speaker 2: What's going on over here?

766
00:45:31,040 --> 00:45:32,759
Speaker 8: I mean, you hit the nail right on the head.

767
00:45:32,880 --> 00:45:38,239
Speaker 8: They're alleging that the Raptors allegedly lowered a former Knicks

768
00:45:38,239 --> 00:45:43,239
Speaker 8: employee over who accessed a file two thousand times and

769
00:45:43,360 --> 00:45:46,279
Speaker 8: they just think he basically stole some stuff and gave

770
00:45:46,320 --> 00:45:47,080
Speaker 8: it to the Raptors.

771
00:45:47,520 --> 00:45:47,920
Speaker 5: Wow.

772
00:45:48,000 --> 00:45:52,480
Speaker 2: So, I mean, so is this unusual for one one

773
00:45:52,520 --> 00:45:55,239
Speaker 2: franchise to sue another. I mean, you would think right

774
00:45:55,320 --> 00:45:57,680
Speaker 2: that the NBA would get us a lot. Yeah, I

775
00:45:57,719 --> 00:45:59,680
Speaker 2: mean does that? I mean when? When does that happened before?

776
00:46:00,840 --> 00:46:03,680
Speaker 8: I mean, have It doesn't happen that much where you

777
00:46:03,680 --> 00:46:05,200
Speaker 8: can't name it off the top of your head.

778
00:46:05,440 --> 00:46:06,040
Speaker 5: But here's the thing.

779
00:46:06,080 --> 00:46:07,719
Speaker 8: I was looking into this right before I hopped on

780
00:46:07,960 --> 00:46:10,680
Speaker 8: and the Raptors are nine and four against the Knicks

781
00:46:10,680 --> 00:46:11,560
Speaker 8: since twenty twenty.

782
00:46:12,520 --> 00:46:15,680
Speaker 5: Who would have thought I get early in the season

783
00:46:16,200 --> 00:46:18,960
Speaker 5: that's starting today? The Knicks have the tenth best record

784
00:46:19,040 --> 00:46:20,440
Speaker 5: in the entire league.

785
00:46:21,040 --> 00:46:25,160
Speaker 6: Final seconds fronts it puts it up.

786
00:46:26,800 --> 00:46:28,920
Speaker 5: The mark and the Knicks lose.

787
00:46:28,719 --> 00:46:31,399
Speaker 6: All heartbreaker, So the opportunity was there.

788
00:46:31,920 --> 00:46:35,160
Speaker 8: I'm not sure that that'll be used, but it's important information. Yeah,

789
00:46:35,160 --> 00:46:37,239
Speaker 8: when you're nine and four over and you think about

790
00:46:37,239 --> 00:46:40,280
Speaker 8: who's been more successful, etcetera, etcetera. Like the Raptors outside

791
00:46:40,320 --> 00:46:42,520
Speaker 8: of the season they won the championship got to fallen

792
00:46:42,520 --> 00:46:45,040
Speaker 8: off a cliff. Since Kawhi's left, the Knicks have been

793
00:46:45,040 --> 00:46:47,799
Speaker 8: more on the come up. So could you say that

794
00:46:47,960 --> 00:46:52,160
Speaker 8: the Raptors have had the Knicks number since twenty twenty?

795
00:46:52,200 --> 00:46:52,719
Speaker 5: Absolutely?

796
00:46:52,760 --> 00:46:53,640
Speaker 8: Is it because of this guy?

797
00:46:53,680 --> 00:46:55,240
Speaker 5: I don't know. You'd be the judge.

798
00:46:55,080 --> 00:46:57,680
Speaker 2: When you think about just the data itself, right, I mean,

799
00:46:57,719 --> 00:47:00,360
Speaker 2: all those video clips, all that data. Probably was a

800
00:47:00,400 --> 00:47:02,319
Speaker 2: lot of it that he had to keep going back

801
00:47:02,360 --> 00:47:04,480
Speaker 2: to the well to kind of get it all out there.

802
00:47:04,840 --> 00:47:06,480
Speaker 2: You know, what do you I mean, how do you

803
00:47:06,520 --> 00:47:10,520
Speaker 2: apply a number, a dollar amount to that, to that

804
00:47:10,760 --> 00:47:12,360
Speaker 2: I guess that treasure trove of data.

805
00:47:12,880 --> 00:47:14,920
Speaker 8: I'm not sure. I mean, that's a that's a great question.

806
00:47:15,000 --> 00:47:17,520
Speaker 8: As far as the damages that could potentially come from.

807
00:47:17,760 --> 00:47:23,520
Speaker 8: I mean, the NBA has given out different damages to

808
00:47:23,680 --> 00:47:27,080
Speaker 8: teams when maybe there a violation has happened, but nothing

809
00:47:27,239 --> 00:47:30,760
Speaker 8: like this that maybe could have resulted in the outcomes

810
00:47:30,800 --> 00:47:33,879
Speaker 8: of games changing, not granted because the Raptors, like I said,

811
00:47:33,880 --> 00:47:35,320
Speaker 8: haven't been as successful in the Knicks.

812
00:47:35,320 --> 00:47:35,400
Speaker 6: You.

813
00:47:35,719 --> 00:47:37,760
Speaker 8: I don't know if there's an argument like this changes

814
00:47:37,800 --> 00:47:39,960
Speaker 8: the outcome of the NIXT seeding or anything like that.

815
00:47:40,040 --> 00:47:42,799
Speaker 8: But for the Knicks, they're just ticked off about it because, like, hey,

816
00:47:42,800 --> 00:47:45,760
Speaker 8: we lost games that maybe we shouldn't have and wouldn't

817
00:47:45,800 --> 00:47:50,480
Speaker 8: have if this employee allegedly did not do what he did.

818
00:47:50,640 --> 00:47:53,560
Speaker 2: Yeah, and I'm actually looking at at your article. I

819
00:47:53,560 --> 00:47:56,200
Speaker 2: mean Synergy Sports Technology. It sounds like that's a third

820
00:47:56,239 --> 00:47:59,759
Speaker 2: party service that the Knicks pay for and he hacked

821
00:47:59,880 --> 00:48:02,399
Speaker 2: or not hacked, he used his account to access that

822
00:48:02,600 --> 00:48:04,360
Speaker 2: and get some data out of there as well. Is

823
00:48:04,360 --> 00:48:04,879
Speaker 2: that not right?

824
00:48:05,120 --> 00:48:06,400
Speaker 8: Exactly exactly?

825
00:48:06,480 --> 00:48:08,640
Speaker 2: Okay, So this is really something that I mean, I

826
00:48:08,640 --> 00:48:11,799
Speaker 2: mean there's a I guess a footprint out there, So

827
00:48:12,040 --> 00:48:13,440
Speaker 2: I mean you would think this is a cut and

828
00:48:13,560 --> 00:48:16,359
Speaker 2: dry case. I mean, where does where do we go next?

829
00:48:16,360 --> 00:48:17,919
Speaker 2: I mean, what's like the next shooter drop?

830
00:48:18,040 --> 00:48:19,120
Speaker 5: I mean, whoever.

831
00:48:20,239 --> 00:48:22,200
Speaker 8: He can go to a judge maybe all it all

832
00:48:22,239 --> 00:48:25,360
Speaker 8: depends on what the next how the Knicks plan to

833
00:48:25,360 --> 00:48:28,239
Speaker 8: pursue us, how passionately they they planned to pursuit us

834
00:48:28,239 --> 00:48:31,480
Speaker 8: because if the Rafters say we're sorry, won't happen again.

835
00:48:31,640 --> 00:48:33,960
Speaker 8: Who knows, maybe they handle it behind closed doors. But

836
00:48:33,960 --> 00:48:36,239
Speaker 8: if the Knicks are actually very upset, I mean, you

837
00:48:36,360 --> 00:48:37,080
Speaker 8: could go pretty far.

838
00:48:37,360 --> 00:48:39,640
Speaker 2: I mean Jimmy Dolan, I mean, look, kudos to him

839
00:48:39,680 --> 00:48:42,279
Speaker 2: for for for identifying it as quickly as he did.

840
00:48:42,280 --> 00:48:43,759
Speaker 2: But you'd like to see it, you know, kind of

841
00:48:44,480 --> 00:48:46,000
Speaker 2: stay in the living room, if in at the bedroom.

842
00:48:46,040 --> 00:48:47,879
Speaker 2: So I'm with you there, Randall. Here's another one. I mean,

843
00:48:47,920 --> 00:48:52,080
Speaker 2: Reggie Bush filing a defamation suit against the NCAA. Bring

844
00:48:52,120 --> 00:48:52,879
Speaker 2: us up the speed there.

845
00:48:53,400 --> 00:48:56,640
Speaker 8: Yeah, Reggie Bush is unhappy about the NCAA saying that

846
00:48:56,680 --> 00:48:59,680
Speaker 8: he was a pay to play player. And you know,

847
00:48:59,719 --> 00:49:02,279
Speaker 8: the na and Reggie Bush now go back over a

848
00:49:02,320 --> 00:49:05,160
Speaker 8: decade from the time that he was at USC to

849
00:49:05,360 --> 00:49:07,719
Speaker 8: his heisman and all of his records and everything else

850
00:49:07,760 --> 00:49:11,480
Speaker 8: basically being erased from NCAA football history. And now this

851
00:49:13,160 --> 00:49:15,920
Speaker 8: and the crazy thing is pay to play is now legal.

852
00:49:16,440 --> 00:49:20,359
Speaker 8: So the NCAA hasn't been doing themselves any favors over

853
00:49:20,360 --> 00:49:22,400
Speaker 8: the last couple of years with Nil and their attempt

854
00:49:22,440 --> 00:49:25,680
Speaker 8: to stabilize it. But when you have one of the

855
00:49:25,719 --> 00:49:30,040
Speaker 8: most famous college athletes since two thousand come through and

856
00:49:30,080 --> 00:49:32,160
Speaker 8: you strip him of his heisman and his highlights have

857
00:49:32,239 --> 00:49:35,560
Speaker 8: been watched by so many kids growing up, this is Bush.

858
00:49:35,400 --> 00:49:38,640
Speaker 9: Or Bush again gets in a secondary lookout, slipped away

859
00:49:38,680 --> 00:49:39,640
Speaker 9: from two tackles.

860
00:49:39,719 --> 00:49:40,840
Speaker 5: He's at the thirty.

861
00:49:40,600 --> 00:49:43,120
Speaker 9: Year, tripped up up behind the one. Ones might have

862
00:49:43,160 --> 00:49:46,440
Speaker 9: been a saving tackle. Letgie Bush right out at the minute,

863
00:49:46,680 --> 00:49:48,719
Speaker 9: gets the outside, he's at the thirty.

864
00:49:48,800 --> 00:49:50,440
Speaker 6: It's another foot Rates cuts it.

865
00:49:50,480 --> 00:49:52,600
Speaker 9: Back to the twenty, comes back to the air side

866
00:49:52,600 --> 00:49:55,640
Speaker 9: of the field. He's gonna go. It's gonna be another

867
00:49:55,760 --> 00:49:56,800
Speaker 9: UC touchdown.

868
00:49:57,040 --> 00:49:59,399
Speaker 8: And now he's suing you for defamation. You're better off

869
00:49:59,480 --> 00:50:03,200
Speaker 8: just to stab Bushing, re establishing everything that he once was.

870
00:50:03,239 --> 00:50:05,000
Speaker 8: But Danca, they're never gonna do.

871
00:50:05,080 --> 00:50:05,160
Speaker 6: You know.

872
00:50:05,200 --> 00:50:07,200
Speaker 2: It's funny. I've heard I've had this argument with somebody

873
00:50:07,239 --> 00:50:09,160
Speaker 2: earlier where they were trying to compare this to Pete

874
00:50:09,239 --> 00:50:11,160
Speaker 2: Rose and gambling. Right now, sports gambling is legal, but

875
00:50:11,160 --> 00:50:13,600
Speaker 2: it's completely different, right because look, you're not betting on

876
00:50:13,640 --> 00:50:15,400
Speaker 2: yourself for your own team, which is I guess what

877
00:50:15,520 --> 00:50:18,879
Speaker 2: you know Pete Rose was doing allegedly but in this case,

878
00:50:18,920 --> 00:50:20,840
Speaker 2: it's just so fascinating to me Randall that you know

879
00:50:20,840 --> 00:50:23,239
Speaker 2: you're right, You're absolutely right. Why wouldn't the NCAA just say,

880
00:50:23,239 --> 00:50:25,399
Speaker 2: you know, you know the world has changed, you're right,

881
00:50:25,520 --> 00:50:28,120
Speaker 2: you know we reinstate you. And would that make it

882
00:50:28,160 --> 00:50:31,239
Speaker 2: all right? Or is he looking for financial damages on

883
00:50:31,320 --> 00:50:31,920
Speaker 2: top of that?

884
00:50:32,080 --> 00:50:35,160
Speaker 8: I'm not I'm not sure. I think Reggie Bush would

885
00:50:35,280 --> 00:50:37,680
Speaker 8: just like to be able to walk through the halls

886
00:50:37,680 --> 00:50:42,080
Speaker 8: of USC without the hazard sign over his head. I mean,

887
00:50:42,120 --> 00:50:45,600
Speaker 8: that's essentially you. We remember all the USC teams and

888
00:50:45,640 --> 00:50:48,239
Speaker 8: the memories and the Texas game, and Reggie Bush was

889
00:50:48,239 --> 00:50:53,200
Speaker 8: a part of that time. I mean, Reggie goes to

890
00:50:53,360 --> 00:50:55,560
Speaker 8: the outside whatever.

891
00:50:59,280 --> 00:51:01,520
Speaker 6: It took a lot to get those arms up.

892
00:51:01,880 --> 00:51:04,799
Speaker 7: I'm not sure that it's officials from the Big Ten.

893
00:51:04,840 --> 00:51:07,760
Speaker 7: I've ever seen anybody flying from the air like Riddey.

894
00:51:07,800 --> 00:51:11,200
Speaker 8: Bush can probably the most electric running back that I've

895
00:51:11,239 --> 00:51:13,560
Speaker 8: ever laid eyes on in college football. I don't know

896
00:51:13,600 --> 00:51:16,279
Speaker 8: another one who I mean, maybe Sakwon Barkley, but it

897
00:51:16,320 --> 00:51:18,480
Speaker 8: wasn't to the level of Reggie Bush. I mean, Reggie

898
00:51:18,480 --> 00:51:20,319
Speaker 8: Bush is the reason that a lot of people were

899
00:51:20,440 --> 00:51:23,000
Speaker 8: number five. Yeah, and so I really think he just

900
00:51:23,040 --> 00:51:24,600
Speaker 8: wants to be able to walk with the team, to

901
00:51:24,640 --> 00:51:27,480
Speaker 8: have his number retired, to have his heisman, because those

902
00:51:27,480 --> 00:51:30,400
Speaker 8: are cherished memories in a lot of people's hearts. And

903
00:51:30,440 --> 00:51:34,080
Speaker 8: now it's this issue that's now over a decade, a

904
00:51:34,200 --> 00:51:37,160
Speaker 8: decade long issue that has remained unresolved.

905
00:51:37,200 --> 00:51:39,560
Speaker 2: Well, Randall, I hope you're right, because you know, the NCAA,

906
00:51:39,719 --> 00:51:42,200
Speaker 2: I mean, is notorious for, you know, not giving former

907
00:51:42,200 --> 00:51:45,400
Speaker 2: players or players their way, especially when there are dollars

908
00:51:45,440 --> 00:51:47,799
Speaker 2: on the line, given the squeeze that's going on there.

909
00:51:47,840 --> 00:51:50,799
Speaker 2: So you know, I hope you're right. Randa Williams, thanks

910
00:51:50,840 --> 00:51:53,680
Speaker 2: so much for joining us. Randall Williams, Bloomberg Business of

911
00:51:53,719 --> 00:51:56,799
Speaker 2: Sports reporter, Randa Williams, thank you again for joining us.

912
00:51:56,840 --> 00:51:58,560
Speaker 8: First, of course, and the last thing I'll say is

913
00:51:59,120 --> 00:52:02,760
Speaker 8: in reference to Reggie Bush, is that the NCAA hasn't

914
00:52:02,760 --> 00:52:05,520
Speaker 8: been able to stabilize anil as a whole. There's a

915
00:52:05,560 --> 00:52:07,520
Speaker 8: lot of athletes who are making millions of dollars or

916
00:52:07,600 --> 00:52:09,399
Speaker 8: some who are making thousands. It's just something that they

917
00:52:09,400 --> 00:52:11,640
Speaker 8: haven't been able to do just because it's on a

918
00:52:11,640 --> 00:52:13,719
Speaker 8: state by state basis. There's collectives, there's a lot of

919
00:52:13,760 --> 00:52:15,279
Speaker 8: different things out there and a lot of ways to

920
00:52:15,280 --> 00:52:20,000
Speaker 8: pay athletes. Reggie Bush's compensation was not near nearly right, right,

921
00:52:20,280 --> 00:52:21,160
Speaker 8: Bryce Young c J.

922
00:52:21,280 --> 00:52:21,680
Speaker 5: Stroud.

923
00:52:22,040 --> 00:52:24,680
Speaker 8: So when you look at that, I mean, we're pinching

924
00:52:24,719 --> 00:52:25,239
Speaker 8: pennies here.

925
00:52:25,719 --> 00:52:27,120
Speaker 2: I have to agree with you. But you know, it's

926
00:52:27,160 --> 00:52:31,000
Speaker 2: also a defamation suit. You know, that's kind of there's

927
00:52:31,040 --> 00:52:33,040
Speaker 2: a punit development there. So you know, again, I think

928
00:52:33,040 --> 00:52:35,040
Speaker 2: it's what Reggie's asking for. But I hope you're right that.

929
00:52:35,080 --> 00:52:37,200
Speaker 2: You know, Reggie just wants he wants his trophy back

930
00:52:37,200 --> 00:52:39,279
Speaker 2: and he's entitled to it, and I agree with you.

931
00:52:39,360 --> 00:52:41,279
Speaker 2: So so thanks for joining Randall of.

932
00:52:41,320 --> 00:52:43,000
Speaker 8: Course, of course thank you for having me. Looking forward

933
00:52:43,000 --> 00:52:43,160
Speaker 8: to the.

934
00:52:43,200 --> 00:52:45,839
Speaker 1: Next time special. Thanks to Randall Williams for his time.

935
00:52:45,920 --> 00:52:48,520
Speaker 1: He's a Business of Sports reporter for Bloomberg News. That

936
00:52:48,640 --> 00:52:50,440
Speaker 1: does it for this week's show. You are listening to

937
00:52:50,440 --> 00:52:52,800
Speaker 1: the Bloomberg Business of Sports Show, where we explore the

938
00:52:52,840 --> 00:52:55,799
Speaker 1: big money issues in the world of sports. I'm Scarlett Foo.

939
00:52:55,880 --> 00:52:57,520
Speaker 1: You can follow me at Scarlet.

940
00:52:57,360 --> 00:52:59,319
Speaker 2: Foo and you can follow me on x at the

941
00:52:59,480 --> 00:52:59,960
Speaker 2: SaaS hour.

942
00:53:00,280 --> 00:53:02,120
Speaker 1: Tune in again next week for the latest on the

943
00:53:02,160 --> 00:53:04,160
Speaker 1: stories of moving big money in the world of sports.

944
00:53:04,280 --> 00:53:07,000
Speaker 1: You're listening to the Bloomberg Business of sports. From Bloomberg

945
00:53:07,040 --> 00:53:10,160
Speaker 1: Radio around the world, Bo