1 00:00:01,120 --> 00:00:03,080 Speaker 1: What were some of the things you did to create 2 00:00:03,120 --> 00:00:05,400 Speaker 1: those inflection points, like now that you're looking back on it, 3 00:00:05,600 --> 00:00:08,200 Speaker 1: whether it was booking a certain artist, whether it was 4 00:00:08,200 --> 00:00:11,440 Speaker 1: the move from Centennial Park to Piedmont Park, right, what 5 00:00:11,640 --> 00:00:14,600 Speaker 1: strategies you kind of put in place to make those 6 00:00:14,640 --> 00:00:16,680 Speaker 1: impacts and then as you look back, you're like, oh, yeah, 7 00:00:16,680 --> 00:00:17,880 Speaker 1: that worked or that didn't work. 8 00:00:18,120 --> 00:00:20,240 Speaker 2: I would say building a team. I think the first 9 00:00:20,239 --> 00:00:22,960 Speaker 2: time it really hit me in the gut was Robley 10 00:00:23,079 --> 00:00:24,840 Speaker 2: back in two thousand and one. Two. I was doing 11 00:00:24,840 --> 00:00:26,680 Speaker 2: a large scale It's probably the largest ven I was 12 00:00:26,680 --> 00:00:29,040 Speaker 2: ever doing, but I was trying to manage everything myself 13 00:00:29,880 --> 00:00:32,360 Speaker 2: and I had an artist manager in one is saying, Yo, 14 00:00:32,440 --> 00:00:35,440 Speaker 2: where's the green room, where's our snacks? That one production 15 00:00:35,520 --> 00:00:37,479 Speaker 2: person on my other side saying, man, we got to 16 00:00:37,520 --> 00:00:39,760 Speaker 2: get the sound right, and somebody else said, yo, we 17 00:00:39,840 --> 00:00:42,320 Speaker 2: got to line outside and people got to run. And 18 00:00:42,400 --> 00:00:44,640 Speaker 2: so three people came at me and one time, and 19 00:00:44,640 --> 00:00:46,520 Speaker 2: I remember like two of my homes were standing next 20 00:00:46,520 --> 00:00:49,360 Speaker 2: to me. At that moment, I almost had an anxiety attack. 21 00:00:49,440 --> 00:00:52,280 Speaker 2: They literally just saw sweat just start coming down my 22 00:00:52,360 --> 00:00:56,000 Speaker 2: face and one of my motherfucker's homies put his hand 23 00:00:56,000 --> 00:00:58,640 Speaker 2: on my shoulder and said, Jay, you know you don't 24 00:00:58,640 --> 00:01:02,360 Speaker 2: have to do this alone, right, So shit, I don't. 25 00:01:03,120 --> 00:01:13,160 Speaker 3: I don't. 26 00:01:13,560 --> 00:01:14,480 Speaker 4: What's going on? Everybody? 27 00:01:14,560 --> 00:01:17,160 Speaker 1: Welcome back to another episode of Button Nomics. I'm your host, 28 00:01:17,160 --> 00:01:20,040 Speaker 1: Brandon Butler, founder and CEO of Butter atl And Today 29 00:01:20,160 --> 00:01:22,920 Speaker 1: we got somebody special on the pot. But this isn't 30 00:01:23,400 --> 00:01:25,760 Speaker 1: not just special because I mean, obviously this is one 31 00:01:25,760 --> 00:01:27,840 Speaker 1: of the biggest movers and shakers in Atlanta, but me 32 00:01:27,880 --> 00:01:30,000 Speaker 1: and this man right here got history, like we go 33 00:01:30,120 --> 00:01:31,880 Speaker 1: back and we're gonna talk about some of that history. 34 00:01:31,880 --> 00:01:33,520 Speaker 1: But for those of y'all don't know, we got the 35 00:01:33,560 --> 00:01:36,360 Speaker 1: one and only j Carter one music best up in here. 36 00:01:36,400 --> 00:01:36,520 Speaker 2: Jay. 37 00:01:36,560 --> 00:01:37,280 Speaker 4: How you doing boss? 38 00:01:37,360 --> 00:01:39,840 Speaker 2: I'm doing good, Man, I'm doing good. Thanks for having me, man. 39 00:01:39,920 --> 00:01:42,520 Speaker 2: Congratulations on the new platform. Oh appreciate it. 40 00:01:42,560 --> 00:01:44,479 Speaker 1: Man. You've always looked, We've talked about this, You've always 41 00:01:44,480 --> 00:01:47,000 Speaker 1: been supportive, talked about how to kind of evolve these things. 42 00:01:47,080 --> 00:01:48,640 Speaker 1: This is the next evolution of it. Man, look at 43 00:01:48,680 --> 00:01:50,640 Speaker 1: us now. You know come a long way, haven't we. 44 00:01:50,720 --> 00:01:52,040 Speaker 1: That's right, you know what I'm saying. You got your 45 00:01:52,080 --> 00:01:52,559 Speaker 1: own money. 46 00:01:52,600 --> 00:01:52,840 Speaker 2: Man. 47 00:01:54,080 --> 00:01:56,040 Speaker 1: Now, we were talking a second ago because for those 48 00:01:56,000 --> 00:01:57,440 Speaker 1: who don't know, like I said, Jay and I you 49 00:01:57,440 --> 00:01:59,080 Speaker 1: know we've been we've been doing some work together for 50 00:01:59,120 --> 00:02:00,760 Speaker 1: a minute. I think he said, like, what eleven twelve 51 00:02:00,840 --> 00:02:03,120 Speaker 1: years ago when I was at Edelman, we helped do 52 00:02:03,160 --> 00:02:04,480 Speaker 1: some of the pr for some of the early one 53 00:02:04,560 --> 00:02:06,920 Speaker 1: Music Fest stuff. Yes, sir, you know with Butter have 54 00:02:07,000 --> 00:02:09,480 Speaker 1: always been a big supporter of the of the event 55 00:02:09,680 --> 00:02:11,639 Speaker 1: come out every year. You know, I don't even asking 56 00:02:11,680 --> 00:02:13,320 Speaker 1: for tickets no more, y'all, Like I only ask for 57 00:02:13,320 --> 00:02:15,120 Speaker 1: tickets to give away. I buy my own tickets to well. 58 00:02:15,639 --> 00:02:18,000 Speaker 1: I just pull up and you know, it's amazing to 59 00:02:18,000 --> 00:02:19,640 Speaker 1: see what you've kind of done and built with the city. 60 00:02:19,639 --> 00:02:21,320 Speaker 4: Man, what year is? This is your what fifteen? 61 00:02:21,400 --> 00:02:23,560 Speaker 2: It's fifteen for us? Man, how are you feeling about that? 62 00:02:23,960 --> 00:02:26,600 Speaker 2: I'm excited. Man. We actually released the lineup today, but 63 00:02:27,000 --> 00:02:28,840 Speaker 2: you and I have been talking about doing this podcast 64 00:02:28,919 --> 00:02:31,239 Speaker 2: for a month. Yeah, and it just so happened to 65 00:02:31,320 --> 00:02:34,760 Speaker 2: land on today. And I said, you know what, I'm 66 00:02:34,800 --> 00:02:38,119 Speaker 2: not going to postpone. I know we released a line 67 00:02:38,160 --> 00:02:41,600 Speaker 2: of ninety minutes ago, but I'm pulling up with a 68 00:02:41,600 --> 00:02:44,720 Speaker 2: man b and We're going to do this because it's important. 69 00:02:44,720 --> 00:02:44,880 Speaker 1: Man. 70 00:02:44,880 --> 00:02:46,399 Speaker 2: I love to see your growth. I love to see 71 00:02:46,440 --> 00:02:50,200 Speaker 2: our growth. You know, I think we both have two 72 00:02:50,240 --> 00:02:52,919 Speaker 2: amazing platforms that contribute a lot to Atlanta culture. Man, 73 00:02:52,960 --> 00:02:54,119 Speaker 2: So this is this is important. 74 00:02:54,360 --> 00:02:56,600 Speaker 1: Yeah man, you mean you get the whole city out 75 00:02:56,639 --> 00:02:58,560 Speaker 1: every year out there. Man, it just keeps getting bigger 76 00:02:58,600 --> 00:03:00,560 Speaker 1: and bigger. How does How's what's the what's a day 77 00:03:00,600 --> 00:03:01,280 Speaker 1: like today. 78 00:03:01,120 --> 00:03:02,359 Speaker 4: Like for you? Like release day? 79 00:03:02,400 --> 00:03:05,200 Speaker 1: When the when the schedule drops and everything kind of 80 00:03:05,240 --> 00:03:06,919 Speaker 1: goes live officially, Like, what's that. 81 00:03:06,919 --> 00:03:07,600 Speaker 4: Day like for you? 82 00:03:08,280 --> 00:03:11,080 Speaker 2: I mean, how well can we get on these go 83 00:03:11,160 --> 00:03:14,519 Speaker 2: for it? Let's go? I mean everything hits the fan, right, 84 00:03:15,000 --> 00:03:16,880 Speaker 2: So you got people that's happy, you as some people 85 00:03:16,880 --> 00:03:19,399 Speaker 2: that's not happy, Some artists that that that that are 86 00:03:19,440 --> 00:03:22,760 Speaker 2: in that fields. You know. Ches had me doing uh 87 00:03:23,120 --> 00:03:25,919 Speaker 2: that's a publicist sitting here to my to my left 88 00:03:26,320 --> 00:03:30,519 Speaker 2: doing some some local news channels. Earlier today we released 89 00:03:30,560 --> 00:03:32,160 Speaker 2: the line up and kind of talked through it. You know, 90 00:03:32,160 --> 00:03:33,920 Speaker 2: today's gonna be a lot of media runs, man, A 91 00:03:33,919 --> 00:03:37,120 Speaker 2: lot of media runs. A lot of phone calls that uh, 92 00:03:37,280 --> 00:03:41,080 Speaker 2: making people feel feel better about certain things and uh, 93 00:03:41,240 --> 00:03:43,680 Speaker 2: you know, and stomping out some fires and moving forward. 94 00:03:44,160 --> 00:03:46,240 Speaker 1: What all goes into kind of putting that schedule together 95 00:03:46,240 --> 00:03:48,120 Speaker 1: because every year I was I was talking to somebody 96 00:03:48,160 --> 00:03:49,360 Speaker 1: about this a couple of weeks ago. 97 00:03:49,400 --> 00:03:51,320 Speaker 4: I said, every year they have the biggest people. 98 00:03:51,120 --> 00:03:53,520 Speaker 1: Out here, right, Like last year you had Kendrick and 99 00:03:53,600 --> 00:03:55,760 Speaker 1: Janet Jackson, and then you got to come back and 100 00:03:55,800 --> 00:03:56,680 Speaker 1: top that every year. 101 00:03:56,680 --> 00:03:57,600 Speaker 4: Like what's that process? 102 00:03:57,720 --> 00:03:57,840 Speaker 1: Like? 103 00:03:58,800 --> 00:04:00,640 Speaker 2: So, I think that's where you get your off in trouble, 104 00:04:00,680 --> 00:04:03,400 Speaker 2: when you feel like you gotta top yourself every year, 105 00:04:03,760 --> 00:04:05,400 Speaker 2: you know what I'm saying. That's why somebody said, you 106 00:04:05,400 --> 00:04:08,720 Speaker 2: know when you're gonna get Beyonce, and I literally said, 107 00:04:08,720 --> 00:04:12,839 Speaker 2: Beyonce istanos. Right, you get Beyonce on the stage, right, 108 00:04:13,200 --> 00:04:15,360 Speaker 2: she snaps his fingers, and what do you do next year? 109 00:04:15,560 --> 00:04:15,720 Speaker 4: Right? 110 00:04:15,760 --> 00:04:18,760 Speaker 2: Everything disappears, right, there is no So if you keep 111 00:04:19,120 --> 00:04:22,240 Speaker 2: keep running after this carrot man, I think you I 112 00:04:22,279 --> 00:04:25,240 Speaker 2: think you kind of lose track of what the purpose is. 113 00:04:26,520 --> 00:04:29,440 Speaker 2: And the purpose has always been connectivity, right, So like 114 00:04:29,520 --> 00:04:33,000 Speaker 2: build something for the culture that kind of connects generations, 115 00:04:33,040 --> 00:04:36,479 Speaker 2: different pockets of our communities, different pockets of black and 116 00:04:36,520 --> 00:04:39,599 Speaker 2: brown culture. And with that, you do need to have 117 00:04:39,720 --> 00:04:43,320 Speaker 2: people like a gonna but still touch at you know, 118 00:04:43,800 --> 00:04:46,160 Speaker 2: have your earth winding fires. You know, you got your 119 00:04:46,200 --> 00:04:49,360 Speaker 2: Cardi B's but you still need your Jill Scott's. Right, 120 00:04:49,480 --> 00:04:52,800 Speaker 2: you got your Fantasia, but give me a little sexy red, 121 00:04:52,920 --> 00:04:56,479 Speaker 2: you know. So it's it's more so building that for 122 00:04:56,560 --> 00:04:59,200 Speaker 2: the culture rather than how can I outdo myself from 123 00:04:59,279 --> 00:04:59,800 Speaker 2: last year? 124 00:05:00,279 --> 00:05:03,479 Speaker 1: Okay, Like, was there anybody who you really wanted to 125 00:05:03,480 --> 00:05:04,920 Speaker 1: get on this year that you just, you know, for 126 00:05:04,960 --> 00:05:07,360 Speaker 1: whatever reason schedules didn't work out, like they just weren't 127 00:05:07,360 --> 00:05:08,920 Speaker 1: able to make it, or did you kind of get 128 00:05:08,920 --> 00:05:11,600 Speaker 1: the did y'all get the runner show that y'all really 129 00:05:11,600 --> 00:05:13,279 Speaker 1: wanted to get the line up that you wanted this year? 130 00:05:13,680 --> 00:05:16,359 Speaker 2: I mean there's always folks that escape us, right, I 131 00:05:16,400 --> 00:05:19,479 Speaker 2: mean we had Cardi in eighteen. Yeah, he was running 132 00:05:19,480 --> 00:05:22,479 Speaker 2: after that for a minute, and it couldn't It didn't 133 00:05:22,480 --> 00:05:26,920 Speaker 2: make itself for us or available to us until till now. 134 00:05:27,200 --> 00:05:29,320 Speaker 2: I mean, shit, man, I want shy Day, dog. I 135 00:05:29,360 --> 00:05:32,920 Speaker 2: mean everybody knows that I want Shay Day. So got 136 00:05:33,400 --> 00:05:36,560 Speaker 2: is this Mike? If she's listening, that that that that's 137 00:05:36,640 --> 00:05:38,840 Speaker 2: my fanos? Like if I if I book shy Day, 138 00:05:38,839 --> 00:05:42,200 Speaker 2: I'm out. But uh, I think there's always some artists 139 00:05:42,240 --> 00:05:44,680 Speaker 2: that kind of escape us, you know, you know, future 140 00:05:45,120 --> 00:05:47,000 Speaker 2: we would love to get him on, but a lot 141 00:05:47,040 --> 00:05:49,920 Speaker 2: of people are touring this year, so and booking people 142 00:05:50,040 --> 00:05:53,520 Speaker 2: conflicts with touring, so you got to really work around 143 00:05:53,520 --> 00:05:57,480 Speaker 2: touring schedules and then you know, and booking your your 144 00:05:57,520 --> 00:06:01,640 Speaker 2: lineup is a lot like the last seen in Usual Suspects, 145 00:06:01,880 --> 00:06:02,640 Speaker 2: you know what I'm saying. 146 00:06:02,720 --> 00:06:04,040 Speaker 4: One of the best movies of all time, of. 147 00:06:04,000 --> 00:06:06,440 Speaker 2: All time, you know, I mean it's just the kinds 148 00:06:06,480 --> 00:06:08,120 Speaker 2: are so same thing. You're looking up at the board 149 00:06:08,120 --> 00:06:10,760 Speaker 2: and just start piecing together the puzzle, you know. So 150 00:06:11,640 --> 00:06:14,480 Speaker 2: you know, people say, hey, I'll do yourself. There's tons 151 00:06:14,480 --> 00:06:16,520 Speaker 2: of artists we haven't had on our stage before, and 152 00:06:16,800 --> 00:06:19,080 Speaker 2: you know, God wanted they'll be on the next year. 153 00:06:19,360 --> 00:06:21,680 Speaker 1: Yeah, what does it take to put on something at 154 00:06:21,680 --> 00:06:23,440 Speaker 1: the scale of one music fest? Like, what's kind of 155 00:06:23,520 --> 00:06:25,839 Speaker 1: the size of the core team? I know you have 156 00:06:25,880 --> 00:06:28,480 Speaker 1: a lot of partners and volunteers that come on, but again, 157 00:06:28,520 --> 00:06:30,840 Speaker 1: I think a lot of people don't have the full context, right, 158 00:06:30,920 --> 00:06:33,440 Speaker 1: So what does it actually take from a team standpoint 159 00:06:33,440 --> 00:06:35,919 Speaker 1: to put on a festival that brings out one hundred 160 00:06:35,960 --> 00:06:38,480 Speaker 1: thousand plus people? You know, in the city like Atlanta. 161 00:06:38,360 --> 00:06:42,599 Speaker 2: We hire over four thousand people, you know, throughout that 162 00:06:42,680 --> 00:06:46,560 Speaker 2: weekend or that week as far as the core team 163 00:06:46,680 --> 00:06:50,480 Speaker 2: on a daily basis, you know, before things get too hairy, 164 00:06:51,440 --> 00:06:54,120 Speaker 2: you're probably looking around seven eight folks. But once we 165 00:06:54,200 --> 00:06:57,040 Speaker 2: start ramping up, I mean we ramp up to thirty quick. 166 00:06:57,520 --> 00:07:00,960 Speaker 2: So we partner with Live Nation Urban, which is a 167 00:07:02,360 --> 00:07:05,600 Speaker 2: JV that was done with Live Nation and Seawan G. 168 00:07:06,440 --> 00:07:11,000 Speaker 2: Shauan G manages the roots Jill Scott and as such, 169 00:07:11,480 --> 00:07:14,800 Speaker 2: so we actually do a co pro with Live Nation Urban. 170 00:07:15,200 --> 00:07:19,560 Speaker 2: Ok So, as we always ramp up, our team becomes 171 00:07:19,600 --> 00:07:22,200 Speaker 2: their team, their team becomes our team. So it's and 172 00:07:22,200 --> 00:07:24,080 Speaker 2: it's easily over thirty some odd folks. 173 00:07:24,360 --> 00:07:26,680 Speaker 1: Okay, And I mean you have partners too. I know 174 00:07:26,720 --> 00:07:28,960 Speaker 1: you're the founder, but like, tell me about your partner group. 175 00:07:29,200 --> 00:07:31,600 Speaker 1: What is it one venture group or one music Fest? 176 00:07:31,600 --> 00:07:33,800 Speaker 1: What's the delineation, Like, what's the difference there between those 177 00:07:33,800 --> 00:07:34,520 Speaker 1: two things. 178 00:07:35,040 --> 00:07:38,000 Speaker 2: So before One Music Fest, there was Soul Fusion, which 179 00:07:38,040 --> 00:07:41,360 Speaker 2: was an event that actually turned into a brand agency 180 00:07:41,360 --> 00:07:44,400 Speaker 2: and an event production company. Right, So we did a 181 00:07:44,440 --> 00:07:46,800 Speaker 2: lot of you know, like you we did a lot 182 00:07:46,800 --> 00:07:49,280 Speaker 2: of creative work for a lot of brands. You know, 183 00:07:49,360 --> 00:07:55,320 Speaker 2: we've had everybody from from Vibe to the National Black 184 00:07:55,400 --> 00:07:58,080 Speaker 2: Arch Festval was a client back in the early two thousands. 185 00:07:59,560 --> 00:08:04,200 Speaker 2: So One Venture Group is kind of the evolution of 186 00:08:04,440 --> 00:08:08,240 Speaker 2: Soul's fusion and the partners for One Venture Group is 187 00:08:08,320 --> 00:08:13,120 Speaker 2: Troy Brown and Steve Canal, all both having backgrounds in 188 00:08:14,200 --> 00:08:17,760 Speaker 2: product marketing. Steve has a lot of background in product 189 00:08:17,760 --> 00:08:23,600 Speaker 2: marketing and also event experiential as well, and Troy's background 190 00:08:23,960 --> 00:08:27,400 Speaker 2: is digital branding in marketing, so he had his own 191 00:08:27,440 --> 00:08:30,960 Speaker 2: company called one fifty one. So, you know, I would 192 00:08:31,000 --> 00:08:33,000 Speaker 2: say about eight years ago we all kind of looked 193 00:08:33,040 --> 00:08:37,000 Speaker 2: at us our superpowers, and was like, why are we 194 00:08:37,080 --> 00:08:39,440 Speaker 2: working in silos? You know what I'm saying, Like we 195 00:08:39,520 --> 00:08:42,280 Speaker 2: should really just kind of like vault run up and 196 00:08:42,360 --> 00:08:45,560 Speaker 2: get this thing really popping. So One Venture Group is 197 00:08:45,640 --> 00:08:50,280 Speaker 2: a brand marketing agency where we do experiential campaigns for 198 00:08:50,320 --> 00:08:53,920 Speaker 2: everybody from product and gamble to home depot and actually 199 00:08:53,920 --> 00:08:57,280 Speaker 2: in the process of building out a media platform as well. 200 00:08:58,080 --> 00:09:00,520 Speaker 1: Yeah, yeah, I think can get like strateg I don't 201 00:09:00,520 --> 00:09:02,600 Speaker 1: think people think about it like that, right, Like they 202 00:09:02,679 --> 00:09:04,839 Speaker 1: probably think all day long, it's just one music fest. 203 00:09:04,920 --> 00:09:06,240 Speaker 1: But to be able to work with that you know, 204 00:09:06,320 --> 00:09:09,440 Speaker 1: other organization, those other brands in different ways too. It 205 00:09:09,520 --> 00:09:11,280 Speaker 1: kind of probably opens up the doors because y'all have 206 00:09:11,320 --> 00:09:13,960 Speaker 1: so many brand partnerships and relationships and this just gives 207 00:09:14,000 --> 00:09:16,360 Speaker 1: you more ways to kind of one tap into it, 208 00:09:16,400 --> 00:09:18,280 Speaker 1: but also just kind of stayed in front of them, 209 00:09:18,480 --> 00:09:20,920 Speaker 1: you know, year round and keep you know, nurturing those 210 00:09:20,960 --> 00:09:23,880 Speaker 1: relationships so that when the big moments like one music 211 00:09:23,920 --> 00:09:26,120 Speaker 1: Fest and you know, together Land and all that stuff 212 00:09:26,160 --> 00:09:28,520 Speaker 1: come together, you know, you have that opportunity to kind 213 00:09:28,520 --> 00:09:30,240 Speaker 1: of tap into those folks. Is that how it typically 214 00:09:30,240 --> 00:09:32,640 Speaker 1: works or do you see that kind of momentum with 215 00:09:32,679 --> 00:09:34,480 Speaker 1: things or is it is it like a real separation 216 00:09:34,559 --> 00:09:35,240 Speaker 1: the church and state. 217 00:09:36,120 --> 00:09:39,120 Speaker 2: No, I mean all math one of these fests couldn't 218 00:09:39,120 --> 00:09:43,319 Speaker 2: have happened without the brand agency and the creative agency 219 00:09:43,320 --> 00:09:47,440 Speaker 2: that we had. So the festival is not possible to 220 00:09:47,520 --> 00:09:52,160 Speaker 2: do without corporate backing or partnerships, right, And I think 221 00:09:52,200 --> 00:09:55,080 Speaker 2: early in the game is when I realize that these 222 00:09:55,120 --> 00:09:57,360 Speaker 2: brands need us just as much as we need them. 223 00:09:57,760 --> 00:09:59,600 Speaker 2: So when I was doing the parties back in two 224 00:09:59,600 --> 00:10:02,680 Speaker 2: thousand one, and I'll always give a shout out, Emily 225 00:10:02,720 --> 00:10:04,760 Speaker 2: Parker was at one of my one of my events. 226 00:10:04,800 --> 00:10:08,320 Speaker 2: She worked for Heineken, and she literally came up and said, Yo, 227 00:10:08,880 --> 00:10:11,240 Speaker 2: how do I get Heineken involved with this event? At 228 00:10:11,240 --> 00:10:13,800 Speaker 2: that time, I'm chugging Heinegans left and right. I said, 229 00:10:13,800 --> 00:10:16,600 Speaker 2: it's well infused in my events, you know what I'm saying. 230 00:10:16,920 --> 00:10:19,240 Speaker 2: But she was like, nah, Like as a brand, how 231 00:10:19,240 --> 00:10:21,880 Speaker 2: do we have And at that moment, I mean, I 232 00:10:21,960 --> 00:10:24,319 Speaker 2: graduated from business school at Florida and M but I 233 00:10:24,520 --> 00:10:27,640 Speaker 2: didn't really understand what you were like her positioning right, 234 00:10:28,200 --> 00:10:31,439 Speaker 2: and so you know, it's it's old adage. Sometimes you 235 00:10:31,520 --> 00:10:33,840 Speaker 2: just shut up and listen and sometimes it just comes. 236 00:10:34,400 --> 00:10:37,240 Speaker 2: And so I asked her. I said, well, what would 237 00:10:37,240 --> 00:10:40,480 Speaker 2: make to be the ideal partnership between what I do 238 00:10:41,040 --> 00:10:44,280 Speaker 2: so Fusion and Heineken And she just laid it out 239 00:10:44,720 --> 00:10:48,000 Speaker 2: and I was like, oh, I said, We're a gateway. Yeah, 240 00:10:48,280 --> 00:10:51,800 Speaker 2: black culture is a gateway. Uh. And that's when I realized, 241 00:10:51,840 --> 00:10:54,400 Speaker 2: oh no, it's not We're not throwing parties and events. 242 00:10:54,480 --> 00:10:57,520 Speaker 2: This is this is brand marketing, this is brand activation stuff. 243 00:10:58,080 --> 00:10:59,720 Speaker 2: And that's when I've kind of really sat down to 244 00:10:59,760 --> 00:11:01,800 Speaker 2: kind of fine tune it. In two thousand and two 245 00:11:02,280 --> 00:11:05,560 Speaker 2: and Heidikn was our first big client, which actually big 246 00:11:05,640 --> 00:11:09,000 Speaker 2: enough for me to leave corporate and say yeah, nah, yeah, 247 00:11:09,160 --> 00:11:11,560 Speaker 2: I'm gonna run at this and build something special. 248 00:11:12,080 --> 00:11:14,000 Speaker 1: Yeah, and I mean as much as you can, like, 249 00:11:14,320 --> 00:11:16,520 Speaker 1: you know, how big like when it comes to those deals. 250 00:11:16,520 --> 00:11:18,920 Speaker 1: I think for a lot of people too, they see, 251 00:11:19,120 --> 00:11:20,480 Speaker 1: you know, when I talk to people about you know, 252 00:11:20,520 --> 00:11:24,079 Speaker 1: doing events or podcasts or activations. Everybody talks about sponsors 253 00:11:24,080 --> 00:11:27,520 Speaker 1: and brands, but it's there's a different level of relationship 254 00:11:27,559 --> 00:11:29,720 Speaker 1: that it takes to get you know, a thousand dollars 255 00:11:29,760 --> 00:11:32,800 Speaker 1: check versus a six figure check versus a seventh figure check. 256 00:11:33,160 --> 00:11:34,840 Speaker 1: You know, when you're working with those brands, what have 257 00:11:34,920 --> 00:11:37,320 Speaker 1: you seen that's been helpful to kind of help you, 258 00:11:37,320 --> 00:11:39,280 Speaker 1: you know, break through to get those bigger brand deals, 259 00:11:39,280 --> 00:11:41,439 Speaker 1: which can allow you to then do the things they 260 00:11:41,440 --> 00:11:42,960 Speaker 1: want you to do to be successful when you all 261 00:11:42,960 --> 00:11:43,720 Speaker 1: show up in culture. 262 00:11:45,120 --> 00:11:50,280 Speaker 2: It's perseverance, man, and knowing your value. You know. Working 263 00:11:50,320 --> 00:11:52,600 Speaker 2: with some of these brands, I saw what they were 264 00:11:52,640 --> 00:11:56,120 Speaker 2: doing in the general market space, right it would be 265 00:11:56,120 --> 00:11:59,760 Speaker 2: these small three two hundred and three hundred person events, 266 00:12:00,400 --> 00:12:02,080 Speaker 2: and I would know they would cut a check for 267 00:12:02,160 --> 00:12:06,559 Speaker 2: three hundred thousand dollars for this small, little, less branded event, 268 00:12:07,320 --> 00:12:09,400 Speaker 2: and then I would throw an event that would reach 269 00:12:09,600 --> 00:12:14,600 Speaker 2: a thousands of people and be You know, back in 270 00:12:14,640 --> 00:12:17,120 Speaker 2: the day, you didn't have quote unquote influences and all 271 00:12:17,160 --> 00:12:21,040 Speaker 2: that stuff, but your event was still sticky and I 272 00:12:21,120 --> 00:12:24,600 Speaker 2: knew what our event did, right, And they would say, 273 00:12:24,640 --> 00:12:28,520 Speaker 2: you know, yeah, his seven thousand dollars, here's eight thousand 274 00:12:28,559 --> 00:12:31,199 Speaker 2: dollars for your event. When I just saw y'all cut 275 00:12:31,240 --> 00:12:34,760 Speaker 2: a six figure check for this bullshit event over here 276 00:12:35,640 --> 00:12:38,760 Speaker 2: that doesn't move culture. And then here we are doing 277 00:12:38,800 --> 00:12:43,600 Speaker 2: something different, doing x amount in revenue sales for your brand, 278 00:12:44,800 --> 00:12:48,600 Speaker 2: hosting event your product exclusively in front of these folks, 279 00:12:48,920 --> 00:12:51,880 Speaker 2: and you're talking about seven eight thousand dollars. You know, 280 00:12:52,120 --> 00:12:54,800 Speaker 2: I think that the hard thing is earlier on. You 281 00:12:54,920 --> 00:12:57,760 Speaker 2: have to take that, right, and then at some point 282 00:12:58,000 --> 00:12:59,800 Speaker 2: you got to push away from the table like I'm 283 00:12:59,800 --> 00:13:03,120 Speaker 2: working more, and yeah, I need to understand that. So 284 00:13:04,440 --> 00:13:07,040 Speaker 2: my whole thing from the beginning was make so much 285 00:13:07,080 --> 00:13:10,680 Speaker 2: noise that they can't ignore you. Right, keep building this ship. 286 00:13:10,920 --> 00:13:13,400 Speaker 2: Don't do it for money, don't do it for the 287 00:13:13,440 --> 00:13:15,920 Speaker 2: for THEDA boys and the pats on the back of 288 00:13:15,960 --> 00:13:19,400 Speaker 2: the accolades. Build your ship and make so much noise 289 00:13:20,000 --> 00:13:23,240 Speaker 2: the brands can ignore you, The influencers can't ignore you. 290 00:13:23,880 --> 00:13:27,320 Speaker 2: The entertainers can't ignore you. Just build something big that's 291 00:13:27,400 --> 00:13:33,360 Speaker 2: that's authentic and and feeds the culture. And that was 292 00:13:33,400 --> 00:13:36,120 Speaker 2: that was a plan. So the more times we would 293 00:13:36,160 --> 00:13:41,000 Speaker 2: say no, we would get bigger yeses. So you know, 294 00:13:41,920 --> 00:13:44,439 Speaker 2: it was it was that it was just understanding your value, 295 00:13:44,600 --> 00:13:48,640 Speaker 2: understanding and then somebody else told me, you know, understanding 296 00:13:48,640 --> 00:13:51,080 Speaker 2: your value but also understanding that the checks are being 297 00:13:51,120 --> 00:13:54,640 Speaker 2: cut regardless, you just got to ask for them. Yeah, right, 298 00:13:55,840 --> 00:13:58,920 Speaker 2: And don't be scared of the numbers. Don't be scared 299 00:13:58,920 --> 00:14:01,480 Speaker 2: of the numbers. Somebody honging that before, Like get used 300 00:14:01,520 --> 00:14:04,600 Speaker 2: to the same big numbers and don't blink, like that's 301 00:14:04,640 --> 00:14:09,040 Speaker 2: your number. And then we started doing that, and then 302 00:14:09,080 --> 00:14:10,840 Speaker 2: it started kind of manifesting itself. 303 00:14:12,240 --> 00:14:13,599 Speaker 1: You know, you kind of mentioned something I want to 304 00:14:13,640 --> 00:14:16,320 Speaker 1: go back on. You talked about general market. Like a 305 00:14:16,320 --> 00:14:18,200 Speaker 1: lot of folks don't know what that means. So how 306 00:14:18,240 --> 00:14:20,360 Speaker 1: can you can I know the definition? I know, like 307 00:14:20,400 --> 00:14:23,400 Speaker 1: general market versus multicultural, But like, how do brands define 308 00:14:23,480 --> 00:14:26,720 Speaker 1: general market versus like a multicultural market when you're working 309 00:14:26,720 --> 00:14:28,680 Speaker 1: with them at that scale? Like is it literally just 310 00:14:28,680 --> 00:14:31,160 Speaker 1: the thing of this is the black folks over here 311 00:14:31,920 --> 00:14:34,280 Speaker 1: and everybody else's general market or what do you kind 312 00:14:34,280 --> 00:14:34,720 Speaker 1: of see. 313 00:14:34,600 --> 00:14:38,800 Speaker 2: Everybody tries to be politically correct, but general market is white. Yeah, 314 00:14:39,040 --> 00:14:42,960 Speaker 2: pop pop culture white, right uh and really not even 315 00:14:43,000 --> 00:14:46,480 Speaker 2: pop culture because black culture is pop culture. Uh, so 316 00:14:46,600 --> 00:14:51,320 Speaker 2: it's it's white. And they call that general market, right, multicultural, 317 00:14:51,360 --> 00:14:54,040 Speaker 2: they'll call us AA, they'll call us I know that 318 00:14:54,440 --> 00:14:57,920 Speaker 2: it's you know, the Hispanic community don't like the word LATINX, 319 00:14:58,120 --> 00:15:00,360 Speaker 2: like what the fuck is that? So you know, they 320 00:15:00,640 --> 00:15:04,840 Speaker 2: have all these different buckets that they that they funnel 321 00:15:04,840 --> 00:15:08,240 Speaker 2: money into. Right. So, but the crazy thing is, even 322 00:15:08,240 --> 00:15:14,560 Speaker 2: when they do general market campaigns, they use black influence, 323 00:15:14,840 --> 00:15:19,880 Speaker 2: right be it if it's music, dancing, fashion, you know, 324 00:15:21,360 --> 00:15:26,880 Speaker 2: slang lingo, it still all comes full circle to black culture. 325 00:15:27,560 --> 00:15:30,240 Speaker 2: So in some instances, let me say that, in some 326 00:15:30,320 --> 00:15:32,320 Speaker 2: it is not all. At some point you got to 327 00:15:32,320 --> 00:15:35,040 Speaker 2: stop and really kind of understand what's what's fueling this 328 00:15:35,160 --> 00:15:38,600 Speaker 2: thing and say, you know what that the value of 329 00:15:38,600 --> 00:15:41,560 Speaker 2: what I do is so much more and you see it, 330 00:15:42,440 --> 00:15:45,000 Speaker 2: I know you see it, right, But you just can't 331 00:15:45,000 --> 00:15:46,320 Speaker 2: be scared to ask for the number. 332 00:15:47,080 --> 00:15:49,920 Speaker 1: No, you can't be I've had that conversation with many 333 00:15:49,960 --> 00:15:52,160 Speaker 1: people about many a projects, and you know I always 334 00:15:52,160 --> 00:15:54,320 Speaker 1: tell my team, I'm like, we don't negotiate internally. 335 00:15:54,960 --> 00:15:56,000 Speaker 4: The number is the number. 336 00:15:56,400 --> 00:15:58,080 Speaker 1: So if I'm put the number in front the front 337 00:15:58,080 --> 00:15:59,800 Speaker 1: of the client of the brand, that's the cause. What 338 00:15:59,800 --> 00:16:02,280 Speaker 1: I'm not going to do what you all is bring 339 00:16:02,280 --> 00:16:04,880 Speaker 1: the number down. Because I'm being honest. I tell people 340 00:16:04,920 --> 00:16:06,280 Speaker 1: this all the time. A lot of y'all scared big 341 00:16:06,320 --> 00:16:09,400 Speaker 1: numbers because y'all never bought shit, and y'all don't own nothing. 342 00:16:09,480 --> 00:16:11,080 Speaker 1: You never had to put a down payment on the house, 343 00:16:11,640 --> 00:16:13,440 Speaker 1: You never bought a car straight out, you know what 344 00:16:13,480 --> 00:16:15,440 Speaker 1: I'm saying. So a lot of y'all, when y'all see 345 00:16:15,440 --> 00:16:18,160 Speaker 1: these numbers with multiple commas on them, you're thinking about 346 00:16:18,160 --> 00:16:22,200 Speaker 1: it from your bank account and the reality and one, 347 00:16:22,440 --> 00:16:24,840 Speaker 1: it's not your money too, it's not even the person's 348 00:16:24,840 --> 00:16:27,640 Speaker 1: money on the other end, you know. So why are 349 00:16:27,640 --> 00:16:32,000 Speaker 1: we negotiating internally to bring a number down because you're 350 00:16:32,040 --> 00:16:34,960 Speaker 1: not comfortable saying half a million dollars or a million 351 00:16:35,040 --> 00:16:37,360 Speaker 1: dollars because you're thinking about it from your standpoint. If 352 00:16:37,400 --> 00:16:39,480 Speaker 1: you ever had like a similar conversation with you, you. 353 00:16:39,480 --> 00:16:42,240 Speaker 2: Got to spend it. They have to spend it, well. 354 00:16:42,080 --> 00:16:44,600 Speaker 4: They'll lose it, like that's the people about budget lose it. 355 00:16:44,760 --> 00:16:47,400 Speaker 1: You don't know how many calls I get in December 356 00:16:47,640 --> 00:16:49,400 Speaker 1: every year, you know about two. 357 00:16:49,360 --> 00:16:50,760 Speaker 4: Three weeks before the end of the years. 358 00:16:51,000 --> 00:16:52,920 Speaker 1: Do something quick, Brant, and I got a million dollars 359 00:16:53,000 --> 00:16:55,920 Speaker 1: right now, I need to do something quick because if 360 00:16:55,960 --> 00:16:57,880 Speaker 1: I don't spend this money, it's not gonna be my 361 00:16:57,920 --> 00:17:00,160 Speaker 1: budget next year. So y'all got to understand. And the 362 00:17:00,240 --> 00:17:02,320 Speaker 1: money is there's gonna get spent one way or the other. 363 00:17:02,960 --> 00:17:05,719 Speaker 1: And you're asking for lower amounts or tiptoone around it. 364 00:17:05,720 --> 00:17:08,080 Speaker 1: It's not helping nobody out. It's not even helping them out. 365 00:17:08,119 --> 00:17:11,000 Speaker 1: Like the people at the brand, they don't get a 366 00:17:11,119 --> 00:17:12,960 Speaker 1: rais or promotion at the end of the year because 367 00:17:12,960 --> 00:17:14,280 Speaker 1: they didn't spend all their budgets. 368 00:17:14,400 --> 00:17:17,040 Speaker 2: Right, So you get less money, you get less money, right, 369 00:17:18,000 --> 00:17:21,320 Speaker 2: But it is relationships, just like the calls that you 370 00:17:21,359 --> 00:17:23,680 Speaker 2: say that you get in December or if it's October, 371 00:17:23,720 --> 00:17:29,040 Speaker 2: whenever the fiscal ends or begins, it's relationships and the 372 00:17:29,119 --> 00:17:33,199 Speaker 2: relationship building. So the other part of the equation is 373 00:17:34,440 --> 00:17:39,040 Speaker 2: on the earlier side. I said, we regardless if they 374 00:17:39,040 --> 00:17:41,040 Speaker 2: do cut us a seven or eight thousand dollars check, 375 00:17:41,119 --> 00:17:45,720 Speaker 2: we will over deliver, right, We will always over deliver, right, 376 00:17:45,880 --> 00:17:49,640 Speaker 2: So you'll get the value of one hundred thousand dollars 377 00:17:49,720 --> 00:17:52,840 Speaker 2: out of your little seven thousand dollars check. But you 378 00:17:52,960 --> 00:17:55,880 Speaker 2: also have to look at if I bring that level 379 00:17:55,920 --> 00:17:58,480 Speaker 2: of value to Heinegan. Guess who else is looking at that? 380 00:17:58,920 --> 00:18:04,480 Speaker 2: The mill of Cords, Medello Corona. Wow, what are these 381 00:18:04,480 --> 00:18:07,280 Speaker 2: guys doing? Hein again? This is amazing, right, Well, how 382 00:18:07,280 --> 00:18:09,879 Speaker 2: do we get involved? Well, you know, we gotta we 383 00:18:09,920 --> 00:18:11,760 Speaker 2: got a two year deal with Heinegen, but you know, 384 00:18:11,840 --> 00:18:14,240 Speaker 2: let's let's let's talk. And then what you see is 385 00:18:14,280 --> 00:18:18,400 Speaker 2: other brands starts circling the wagon they want in. Right, 386 00:18:18,640 --> 00:18:22,120 Speaker 2: just over deliver it. Don't short change your clients. You know, 387 00:18:22,560 --> 00:18:24,560 Speaker 2: if you say I'm gonna do I'm gonna get you 388 00:18:24,640 --> 00:18:27,440 Speaker 2: to this level, take it up three notches, you know 389 00:18:27,440 --> 00:18:29,879 Speaker 2: what I mean. So, and we did that on the 390 00:18:30,200 --> 00:18:35,760 Speaker 2: on the onset, and and that has really I think 391 00:18:36,320 --> 00:18:38,760 Speaker 2: been one of the main things that really helped us through, 392 00:18:38,840 --> 00:18:40,600 Speaker 2: Like we have some clients that's been with us for 393 00:18:40,920 --> 00:18:43,480 Speaker 2: fifteen plus years just based off that. 394 00:18:43,760 --> 00:18:57,639 Speaker 1: Yeah, a lot of times, you know, when you're building something, 395 00:18:58,000 --> 00:18:59,920 Speaker 1: you know, it's always easier to kind of connect the dot. 396 00:19:00,160 --> 00:19:02,000 Speaker 1: When you look backwards, you can kind of see those 397 00:19:02,040 --> 00:19:04,399 Speaker 1: moments when I always say they're kind of inflection points, 398 00:19:04,520 --> 00:19:07,360 Speaker 1: you know, I know it, Butter, There's been definite kind 399 00:19:07,359 --> 00:19:09,240 Speaker 1: of moments where I look back and say, yeah, that 400 00:19:09,359 --> 00:19:13,359 Speaker 1: right there change things that made a difference. The question 401 00:19:13,440 --> 00:19:15,280 Speaker 1: isn't so much as like what were those moments for 402 00:19:15,359 --> 00:19:16,959 Speaker 1: you all? But what were some of the things you 403 00:19:17,000 --> 00:19:19,720 Speaker 1: did or strategies you did to create those moments to 404 00:19:19,720 --> 00:19:21,920 Speaker 1: create those inflection points, Like now that you're looking back 405 00:19:21,960 --> 00:19:24,160 Speaker 1: on it, and you know the result of the thing, 406 00:19:24,320 --> 00:19:26,879 Speaker 1: right like whether it was booking a certain artist or 407 00:19:26,880 --> 00:19:30,200 Speaker 1: whether it was the move from Centennial Park to Piedmont Park, 408 00:19:30,320 --> 00:19:31,879 Speaker 1: right like, now that you look back on it, like 409 00:19:31,920 --> 00:19:34,880 Speaker 1: what strategies you kind of put in place to make 410 00:19:34,920 --> 00:19:37,200 Speaker 1: those impacts? And then as you look back, you're like, oh, yeah, 411 00:19:37,240 --> 00:19:38,400 Speaker 1: that worked or that didn't work. 412 00:19:39,680 --> 00:19:43,640 Speaker 2: I would say team, I would say building a team. 413 00:19:43,880 --> 00:19:47,600 Speaker 2: I think the first time it really hit me in 414 00:19:47,600 --> 00:19:49,879 Speaker 2: the gut was probably back in two thousand and one. 415 00:19:49,960 --> 00:19:51,680 Speaker 2: Two I was doing a large scale It's probably the 416 00:19:51,760 --> 00:19:54,679 Speaker 2: largest event I was ever doing at that time, but 417 00:19:54,720 --> 00:19:58,040 Speaker 2: I was trying to manage everything myself and I had 418 00:19:58,040 --> 00:20:00,240 Speaker 2: an artist manager in one is saying, Yo, there's the 419 00:20:00,280 --> 00:20:03,359 Speaker 2: green room, y'all, where's our where's our snacks? That have 420 00:20:03,440 --> 00:20:05,800 Speaker 2: one production person on the other side saying, man, we 421 00:20:05,840 --> 00:20:08,200 Speaker 2: got to get the sound right. Then somebody else said, yo, 422 00:20:08,240 --> 00:20:10,280 Speaker 2: we got to line outside and people got to run. 423 00:20:10,760 --> 00:20:13,040 Speaker 2: And so three people came at me and one time, 424 00:20:13,080 --> 00:20:14,800 Speaker 2: and I remember like two of my homies were standing 425 00:20:14,880 --> 00:20:19,119 Speaker 2: next to me, and they at that moment I almost 426 00:20:19,119 --> 00:20:22,000 Speaker 2: had an anxiety attack. They literally just saw sweat just 427 00:20:22,040 --> 00:20:25,760 Speaker 2: start coming down my face. And one of my motherfucker's 428 00:20:25,800 --> 00:20:28,760 Speaker 2: homies put his hand on my shoulder and said, Jay, 429 00:20:28,800 --> 00:20:30,440 Speaker 2: you know you don't have to do this alone, right, 430 00:20:31,320 --> 00:20:33,040 Speaker 2: I said, holy shit, I don't. 431 00:20:33,800 --> 00:20:34,240 Speaker 3: I don't. 432 00:20:34,880 --> 00:20:36,960 Speaker 2: And at that exact moment, I asked him to handle 433 00:20:37,000 --> 00:20:38,439 Speaker 2: the front door. I asked the other guy to go 434 00:20:38,480 --> 00:20:40,280 Speaker 2: deal with production and let me deal with these artists 435 00:20:40,320 --> 00:20:44,680 Speaker 2: real quick, and shit got handled right. Build a team. 436 00:20:45,960 --> 00:20:50,359 Speaker 2: Build a team of folks around you that do that 437 00:20:50,520 --> 00:20:53,359 Speaker 2: don't do what you do well, but they do what 438 00:20:53,400 --> 00:20:57,520 Speaker 2: you don't do well extraordinarily well right. And make them 439 00:20:57,520 --> 00:20:59,760 Speaker 2: a part of the team. And let these people have 440 00:20:59,800 --> 00:21:02,879 Speaker 2: them lanes and do what they do right. So I 441 00:21:02,920 --> 00:21:07,280 Speaker 2: think team building was one of the things I realized early, like, 442 00:21:07,840 --> 00:21:10,800 Speaker 2: don't I mean, and if budget is a problem, then 443 00:21:10,880 --> 00:21:12,440 Speaker 2: you know, I think you can figure it out a 444 00:21:12,480 --> 00:21:14,840 Speaker 2: little bit, you know. And also I started bringing on 445 00:21:14,920 --> 00:21:18,840 Speaker 2: interns early on. I always bring on ten interns knowing 446 00:21:18,840 --> 00:21:21,040 Speaker 2: it's going to go down to four, and those four 447 00:21:21,040 --> 00:21:23,680 Speaker 2: will probably end up being two, but those two will 448 00:21:23,720 --> 00:21:26,240 Speaker 2: be some bad motherfuckers. That's down a roll with you, 449 00:21:26,240 --> 00:21:27,840 Speaker 2: you know what I'm saying. So my number was always 450 00:21:27,920 --> 00:21:30,200 Speaker 2: ten that I know would get filtered down to two. 451 00:21:30,680 --> 00:21:32,680 Speaker 2: And honestly, some of these interns that I had back 452 00:21:32,680 --> 00:21:34,960 Speaker 2: in those early two thousands I still rocking with us 453 00:21:35,000 --> 00:21:37,840 Speaker 2: to this day. So I would say team building, and 454 00:21:37,880 --> 00:21:41,359 Speaker 2: I would say strategic partnerships as well. We did a 455 00:21:41,359 --> 00:21:44,159 Speaker 2: partnership with Live Nation Direct, not Live Nation Urban, but 456 00:21:44,280 --> 00:21:47,880 Speaker 2: Live Nation Direct in twenty fourteen, and at that point 457 00:21:47,960 --> 00:21:50,440 Speaker 2: I was like, all right, I'm playing with my checkbook, 458 00:21:50,480 --> 00:21:53,560 Speaker 2: but I'm also playing with your checkbook. Let me split 459 00:21:53,600 --> 00:21:56,440 Speaker 2: the profits, let me split the losses. Let's see how 460 00:21:56,520 --> 00:22:00,400 Speaker 2: I can build this brand without giving up equity. Right 461 00:22:00,960 --> 00:22:03,760 Speaker 2: still own the brand one, but they liked what the 462 00:22:03,760 --> 00:22:06,320 Speaker 2: brand was doing and wanted to partner. I think that 463 00:22:06,400 --> 00:22:08,800 Speaker 2: helped with our growth as well. I think it also 464 00:22:08,840 --> 00:22:11,159 Speaker 2: got the attention of other big outfits, you know, like 465 00:22:11,600 --> 00:22:13,720 Speaker 2: your AEGs and other folks that was kind of like, 466 00:22:14,160 --> 00:22:15,880 Speaker 2: what is this one music fuss? What a y'all doing? 467 00:22:16,000 --> 00:22:19,119 Speaker 2: What are these black folks doing out there? So strategic 468 00:22:19,200 --> 00:22:25,480 Speaker 2: partnerships and building the building a very skilled and functional team. 469 00:22:26,119 --> 00:22:28,439 Speaker 1: Yeah, I mean there's there's this quote where it says, 470 00:22:28,640 --> 00:22:31,400 Speaker 1: you know, an A plus team can make a mediocre 471 00:22:31,440 --> 00:22:35,480 Speaker 1: project a product amazing, but a mediocre team can't make 472 00:22:35,480 --> 00:22:38,960 Speaker 1: an A plus product amazing. And so again not saying 473 00:22:38,960 --> 00:22:41,520 Speaker 1: that one using this is mediocre, right, but when you 474 00:22:41,560 --> 00:22:43,880 Speaker 1: already have an amazing product and you put an amazing 475 00:22:43,920 --> 00:22:46,879 Speaker 1: team behind it, you know, it's like it's like rocket fuel. 476 00:22:47,520 --> 00:22:50,080 Speaker 1: But here's the thing, though, how many folks have you 477 00:22:50,119 --> 00:22:50,679 Speaker 1: had to fire? 478 00:22:51,680 --> 00:22:51,760 Speaker 2: Like? 479 00:22:52,160 --> 00:22:54,200 Speaker 1: Cause, again, like people, people talk about building the team, 480 00:22:54,240 --> 00:22:56,280 Speaker 1: but one of the hardest things about building the team 481 00:22:56,359 --> 00:22:59,040 Speaker 1: is managing that team and editing that team and kind 482 00:22:59,040 --> 00:23:00,680 Speaker 1: of making sure the right people are on the right 483 00:23:00,720 --> 00:23:01,760 Speaker 1: on the field at the right time. 484 00:23:02,320 --> 00:23:04,000 Speaker 4: Have you had to fire people, let people go? 485 00:23:04,320 --> 00:23:06,560 Speaker 1: You know, whatever you can talk about, right, but like 486 00:23:06,600 --> 00:23:09,280 Speaker 1: to put to get to that right mix of you 487 00:23:09,280 --> 00:23:11,080 Speaker 1: know we need this or not that, or you know 488 00:23:11,119 --> 00:23:12,919 Speaker 1: I used to need this kind of role, but now 489 00:23:13,359 --> 00:23:14,560 Speaker 1: the actual need is over here. 490 00:23:14,560 --> 00:23:16,000 Speaker 4: Like what's that process like for you? 491 00:23:17,320 --> 00:23:19,920 Speaker 2: Actually, I don't even think we had a fire anybody. 492 00:23:19,920 --> 00:23:24,640 Speaker 2: I think it was just like an amicable separation, right. 493 00:23:25,200 --> 00:23:30,920 Speaker 2: I think the I think as you grow, some things 494 00:23:30,960 --> 00:23:34,040 Speaker 2: will outgrow some people faster, or their skills set faster. 495 00:23:34,160 --> 00:23:36,159 Speaker 2: And I think if you build the right relationship with 496 00:23:36,200 --> 00:23:38,679 Speaker 2: some of these partners and contractors and people that you 497 00:23:38,720 --> 00:23:41,280 Speaker 2: bring on, you can almost see it in their face 498 00:23:41,520 --> 00:23:44,000 Speaker 2: like it's too much for media to fucking manage at 499 00:23:44,000 --> 00:23:44,320 Speaker 2: this point. 500 00:23:44,400 --> 00:23:44,520 Speaker 3: Yo. 501 00:23:44,880 --> 00:23:48,360 Speaker 2: So I you know the we notice it on our 502 00:23:48,359 --> 00:23:51,080 Speaker 2: production side. You know that we needed to bring on 503 00:23:51,119 --> 00:23:55,560 Speaker 2: additional help and teams. We notice it on the set 504 00:23:55,600 --> 00:23:59,840 Speaker 2: production side. We ran into it in media as well, 505 00:24:00,040 --> 00:24:03,879 Speaker 2: and PR we ran into it with managing our social media, 506 00:24:04,320 --> 00:24:07,280 Speaker 2: our design team. I think at that a certain point, 507 00:24:07,280 --> 00:24:10,480 Speaker 2: it's like I can't produce what you need me to 508 00:24:10,600 --> 00:24:14,520 Speaker 2: produce on a level high enough and fast enough for you. 509 00:24:14,760 --> 00:24:17,520 Speaker 2: And they say, Okay, don't want to get rid of you. 510 00:24:18,119 --> 00:24:20,440 Speaker 2: I can find a start for you, but you need 511 00:24:20,440 --> 00:24:23,359 Speaker 2: to work underneath this team now. And if you're cool 512 00:24:23,359 --> 00:24:23,640 Speaker 2: with that. 513 00:24:23,760 --> 00:24:24,000 Speaker 4: Cool? 514 00:24:24,040 --> 00:24:26,399 Speaker 2: If not, then man, I love you. I love your system. 515 00:24:26,640 --> 00:24:31,800 Speaker 2: You know, we're always family, you know. So yeah, I 516 00:24:31,880 --> 00:24:35,240 Speaker 2: never really had to I had to fire, well, an assistant, 517 00:24:35,320 --> 00:24:37,880 Speaker 2: but not a not like a team. 518 00:24:37,960 --> 00:24:38,200 Speaker 4: Yeah. 519 00:24:38,320 --> 00:24:41,000 Speaker 1: Yeah, So now that you got this team in place, 520 00:24:41,960 --> 00:24:44,760 Speaker 1: what did what does the one music fest weekend look 521 00:24:44,840 --> 00:24:47,679 Speaker 1: like for j Carter now versus what it looked like 522 00:24:48,119 --> 00:24:50,520 Speaker 1: in like year one and two? Because you already said 523 00:24:50,520 --> 00:24:52,600 Speaker 1: you had everybody. Everybody was running to you, you were 524 00:24:52,640 --> 00:24:55,520 Speaker 1: the single point of contact. Now you got people in place. 525 00:24:55,560 --> 00:24:57,960 Speaker 1: So again, when you're having one music fest weekend, you 526 00:24:58,000 --> 00:24:59,600 Speaker 1: got one hundreds of thousands of people out. I see 527 00:24:59,600 --> 00:25:02,040 Speaker 1: you all the time time out walking around, walking the space, 528 00:25:02,560 --> 00:25:04,879 Speaker 1: you know, shaking hands and doing stuff. But what's it 529 00:25:05,000 --> 00:25:07,720 Speaker 1: like now versus in the early days when it was 530 00:25:07,800 --> 00:25:08,040 Speaker 1: just you. 531 00:25:09,119 --> 00:25:11,520 Speaker 2: Yeah, it's a it's different. It's very different. 532 00:25:11,760 --> 00:25:13,000 Speaker 1: And let me ask you this too, what what do 533 00:25:13,080 --> 00:25:16,000 Speaker 1: you focus on now that you have that team during 534 00:25:16,000 --> 00:25:18,160 Speaker 1: one music fast weekend that you didn't get the opportunity 535 00:25:18,200 --> 00:25:20,080 Speaker 1: to focus on in the early days because you were 536 00:25:20,119 --> 00:25:21,199 Speaker 1: so busy doing all that stuff. 537 00:25:22,080 --> 00:25:25,840 Speaker 2: Growth, relationships and creativity. I would say that's what I 538 00:25:26,000 --> 00:25:28,959 Speaker 2: focus on now. The good amount I'm still involved with 539 00:25:29,560 --> 00:25:35,760 Speaker 2: because I think on once you're so involved with the 540 00:25:35,760 --> 00:25:39,399 Speaker 2: the early development of a brand, it takes on a 541 00:25:39,400 --> 00:25:43,239 Speaker 2: little bit of your personality and your tone. Yeah right, so, 542 00:25:43,720 --> 00:25:46,720 Speaker 2: and it's hard to keep to teach like the new 543 00:25:46,760 --> 00:25:50,960 Speaker 2: team that's doing social media, like the tone of the 544 00:25:51,000 --> 00:25:54,000 Speaker 2: brand that people are now used to is a little 545 00:25:54,000 --> 00:25:56,480 Speaker 2: bit or a lot of bit of my voice, just 546 00:25:56,520 --> 00:25:59,520 Speaker 2: like better was I get it right? Absolutely right. So 547 00:26:00,520 --> 00:26:04,320 Speaker 2: when you see somebody from the butt team post something 548 00:26:04,680 --> 00:26:07,960 Speaker 2: or say something and you're like, I don't know that 549 00:26:08,000 --> 00:26:11,760 Speaker 2: shit gonna go that ain't that ain't who we are. 550 00:26:12,200 --> 00:26:13,600 Speaker 4: That ain't quite it. 551 00:26:13,760 --> 00:26:17,720 Speaker 2: That ain't quite it right. But but so it's hard 552 00:26:17,800 --> 00:26:21,760 Speaker 2: to to kind of walk away from that creative space sometimes. 553 00:26:21,920 --> 00:26:23,240 Speaker 2: But what what do I work on? 554 00:26:23,720 --> 00:26:23,920 Speaker 3: Yeah? 555 00:26:24,000 --> 00:26:28,000 Speaker 2: I think it's creativity, growth and relationships. So shaking hands 556 00:26:28,040 --> 00:26:31,399 Speaker 2: at the festival is you know we I think I 557 00:26:31,440 --> 00:26:34,400 Speaker 2: do so much leading up to it, and I think 558 00:26:34,440 --> 00:26:37,280 Speaker 2: there's so many qualified, skilled people that what am I 559 00:26:37,359 --> 00:26:39,600 Speaker 2: going to tell you own production? Yeah I can't work it? 560 00:26:39,680 --> 00:26:42,560 Speaker 2: Sound like what the hell? Right? So you got your 561 00:26:42,600 --> 00:26:44,760 Speaker 2: people that's managing your backstage, You got your folks that 562 00:26:44,800 --> 00:26:47,400 Speaker 2: manages your artists. You got the people that manages production 563 00:26:47,720 --> 00:26:52,359 Speaker 2: or hospitality and ticketing at that point, you know, I 564 00:26:52,440 --> 00:26:55,399 Speaker 2: still get the phone calls, but instead of me running 565 00:26:55,440 --> 00:26:57,480 Speaker 2: across the field to try to put it out. You 566 00:26:57,480 --> 00:26:59,080 Speaker 2: know what I'm saying, it's getting on the radio, making 567 00:26:59,080 --> 00:27:01,560 Speaker 2: a quick phone call and having somebody on the team 568 00:27:01,840 --> 00:27:05,240 Speaker 2: kind of manage that. So I'm still I still put 569 00:27:05,240 --> 00:27:08,560 Speaker 2: in my twenty thousand steps today, and shit, but it's 570 00:27:08,720 --> 00:27:09,440 Speaker 2: it's it's not. 571 00:27:09,400 --> 00:27:11,000 Speaker 4: As bad, not running as much loss. 572 00:27:11,040 --> 00:27:12,320 Speaker 2: I'm not running walking. 573 00:27:12,080 --> 00:27:12,439 Speaker 4: A little bit. 574 00:27:12,560 --> 00:27:15,160 Speaker 2: We're walking a little bit more. I still lose about 575 00:27:15,200 --> 00:27:19,000 Speaker 2: five pounds and putting about twenty twenty twenty five thousand steps. Yeah. 576 00:27:19,440 --> 00:27:22,399 Speaker 1: Now this year y'all also launched together land Out in 577 00:27:22,520 --> 00:27:26,960 Speaker 1: Out in Dallas, in Dallas one music fest. Just real quick, 578 00:27:27,040 --> 00:27:29,400 Speaker 1: like what what made you bring that idea to life? 579 00:27:29,400 --> 00:27:31,040 Speaker 1: Like what did you kind of see that said you 580 00:27:31,080 --> 00:27:33,240 Speaker 1: know Dallas needed something like this. 581 00:27:34,760 --> 00:27:36,639 Speaker 2: So we always, I mean we, I would say for 582 00:27:36,720 --> 00:27:39,399 Speaker 2: five years we were looking at sister City's right, We 583 00:27:39,440 --> 00:27:44,280 Speaker 2: looked at La We looked at Brooklyn, Houston, landed on Dallas. 584 00:27:44,400 --> 00:27:47,040 Speaker 2: Mylone brother was in Dallas and he was trying to 585 00:27:47,080 --> 00:27:50,280 Speaker 2: get me out there to kind of really take a 586 00:27:50,720 --> 00:27:56,160 Speaker 2: layer of the land. And Dallas just didn't have shit. 587 00:27:57,400 --> 00:27:59,920 Speaker 2: I mean just they didn't have. It was a ton 588 00:27:59,920 --> 00:28:03,160 Speaker 2: of black and brown people. But the more we kind 589 00:28:03,160 --> 00:28:05,560 Speaker 2: of pulled back the layers, they was like, we don't 590 00:28:05,640 --> 00:28:10,560 Speaker 2: have anything like this and never have. It's like undertoned 591 00:28:10,600 --> 00:28:15,879 Speaker 2: a little bit of in Dallas culture where you're we 592 00:28:16,000 --> 00:28:20,080 Speaker 2: see you black man and Hispanic people, we see you, 593 00:28:20,280 --> 00:28:26,160 Speaker 2: We appreciate you. But you know, as far as being 594 00:28:26,400 --> 00:28:33,160 Speaker 2: like totally celebrated, doesn't really happen, right, or celebrating the culture, 595 00:28:33,880 --> 00:28:37,800 Speaker 2: you know, on a large scale doesn't really happen. And 596 00:28:38,600 --> 00:28:42,280 Speaker 2: I didn't know why. And so when we came brought 597 00:28:42,280 --> 00:28:45,360 Speaker 2: the idea to the influencers and you know, the government, 598 00:28:45,440 --> 00:28:47,440 Speaker 2: and we met with the mayor. The mayor signed off 599 00:28:47,480 --> 00:28:49,640 Speaker 2: on it. They was like, yeah, man, we just never 600 00:28:49,720 --> 00:28:54,480 Speaker 2: had any urban festivals quite like this. That's a big ass. 601 00:28:54,480 --> 00:28:55,760 Speaker 2: This is a rich city. 602 00:28:55,840 --> 00:28:56,680 Speaker 4: That's crazy out there. 603 00:28:56,880 --> 00:28:59,000 Speaker 2: You think you got money in Atlanta, yeh, look at 604 00:28:59,080 --> 00:29:03,400 Speaker 2: that Dallas. That EXAs money is some different kind of money. 605 00:29:03,480 --> 00:29:07,040 Speaker 2: I was like, y'all don't get no cultural activations out 606 00:29:07,040 --> 00:29:10,240 Speaker 2: of here, and say nah, I said, this is crazy. 607 00:29:10,720 --> 00:29:12,280 Speaker 2: And so after we did it. That was some of 608 00:29:12,440 --> 00:29:14,160 Speaker 2: some of the response we got from people like yo, 609 00:29:14,240 --> 00:29:16,240 Speaker 2: thank you, please bring it back. We never seen nothing 610 00:29:16,280 --> 00:29:18,320 Speaker 2: quite like this. So it was that it was that 611 00:29:18,400 --> 00:29:20,760 Speaker 2: it was the lack thereof and we wanted to fill 612 00:29:20,800 --> 00:29:21,240 Speaker 2: that space. 613 00:29:21,800 --> 00:29:24,600 Speaker 1: And I got to ask, I see the see the 614 00:29:24,640 --> 00:29:28,880 Speaker 1: I see the trend one music fest together, Like, like, 615 00:29:28,920 --> 00:29:29,400 Speaker 1: what's number? 616 00:29:29,520 --> 00:29:31,000 Speaker 4: Is there another three? Number? Three coming? 617 00:29:31,080 --> 00:29:36,000 Speaker 2: No? Absolutely not. The three will be the digital platform, okay, 618 00:29:36,080 --> 00:29:39,840 Speaker 2: But but building festivals is a tough business man. Yeah, 619 00:29:39,880 --> 00:29:43,240 Speaker 2: you gotta have some thick skin and some pockets and 620 00:29:43,280 --> 00:29:46,240 Speaker 2: some investors and some it's a tough business. 621 00:29:46,320 --> 00:29:49,160 Speaker 1: Yeah, yea, mobilizing all those people real quick as we 622 00:29:49,200 --> 00:29:51,200 Speaker 1: get the raid to wrap up. Just one question. I mean, again, 623 00:29:51,280 --> 00:29:53,440 Speaker 1: this has been an amazing journey for you. I'm sure 624 00:29:53,480 --> 00:29:55,800 Speaker 1: it's taking lots of places you've had a chance to, 625 00:29:56,440 --> 00:29:59,400 Speaker 1: you know, meet some of the most influential artists, probably 626 00:29:59,400 --> 00:30:00,760 Speaker 1: some of your favorite as artists. I don't know if 627 00:30:00,760 --> 00:30:02,120 Speaker 1: you mentioned your day yet, but a lot of the 628 00:30:02,160 --> 00:30:05,600 Speaker 1: other ones you have. No But like, how has this 629 00:30:05,640 --> 00:30:09,080 Speaker 1: whole journey changed you personally? Like, how is this whole 630 00:30:09,320 --> 00:30:12,480 Speaker 1: journey and process of building these different brands and businesses changed, 631 00:30:12,520 --> 00:30:13,200 Speaker 1: Jake Carter. 632 00:30:13,960 --> 00:30:19,080 Speaker 2: That's a great question, man. It's uh, that's a great question, man. 633 00:30:19,680 --> 00:30:21,480 Speaker 2: And I really got to sit with that for a sec. 634 00:30:22,440 --> 00:30:26,040 Speaker 2: I don't know, man, because I think the and folks 635 00:30:26,160 --> 00:30:30,000 Speaker 2: tell me this a lot is a jay you're too accessible, 636 00:30:31,200 --> 00:30:34,200 Speaker 2: And I'm like, what are you talking about? Because to me, 637 00:30:35,480 --> 00:30:39,680 Speaker 2: I've never I never see myself on an island, right, 638 00:30:40,440 --> 00:30:42,920 Speaker 2: Like you have an idea, you have a passion, and 639 00:30:42,960 --> 00:30:47,240 Speaker 2: you just move right. You don't think about being great, 640 00:30:47,800 --> 00:30:51,800 Speaker 2: you don't think about you know, how you may look 641 00:30:51,840 --> 00:30:56,280 Speaker 2: in the eyes of other people, but you know, random 642 00:30:56,280 --> 00:30:58,160 Speaker 2: for like what you do. People think what you do 643 00:30:58,280 --> 00:31:03,080 Speaker 2: is fucking amazing, right, but to you, like, I'm just 644 00:31:03,160 --> 00:31:05,840 Speaker 2: a guy. You know, I got a hold of my sock. 645 00:31:06,160 --> 00:31:08,400 Speaker 2: You know what I'm saying. I still do my laundry. 646 00:31:08,600 --> 00:31:10,240 Speaker 2: You know what I'm saying. My kids still give me 647 00:31:10,280 --> 00:31:12,320 Speaker 2: grief every day. You know what I'm saying. I sit 648 00:31:12,360 --> 00:31:17,440 Speaker 2: in traffic just like you, you know. But so so 649 00:31:18,200 --> 00:31:21,800 Speaker 2: I think that is also the pivot to sometimes like 650 00:31:22,160 --> 00:31:24,720 Speaker 2: you know, I guess I do do shit a little 651 00:31:24,720 --> 00:31:26,960 Speaker 2: different from the average person, and you do have to 652 00:31:27,040 --> 00:31:32,920 Speaker 2: sometimes just kind of stop and almost revel and kind 653 00:31:32,920 --> 00:31:35,080 Speaker 2: of reflect in some of the greatness that that you 654 00:31:35,120 --> 00:31:38,880 Speaker 2: have bestowed upon the city culture, you know, your family, 655 00:31:39,000 --> 00:31:43,280 Speaker 2: your community, and said, wow, that that was special. You know. 656 00:31:43,760 --> 00:31:46,920 Speaker 2: It's uh so I think, I think and my wife 657 00:31:46,960 --> 00:31:49,160 Speaker 2: tells me to slow down to and do that, like, oh, 658 00:31:49,200 --> 00:31:51,960 Speaker 2: I don't think you realize what the fuck you just did, 659 00:31:52,880 --> 00:31:55,160 Speaker 2: you know, or what you're doing? You know. And I 660 00:31:55,200 --> 00:31:57,040 Speaker 2: give a lot of credit to the brand as well, 661 00:31:57,160 --> 00:31:59,680 Speaker 2: because I was going to quit year five and she 662 00:31:59,840 --> 00:32:04,400 Speaker 2: was like you quit. You're talking about quitting, all right, 663 00:32:04,640 --> 00:32:07,000 Speaker 2: And she was just like, naw, you invested too much. 664 00:32:07,040 --> 00:32:10,640 Speaker 2: You gotta keep going. So I think you do have 665 00:32:10,720 --> 00:32:13,480 Speaker 2: to sometimes like look at some of the shrides that 666 00:32:13,520 --> 00:32:15,320 Speaker 2: you've made and some of the impact that you make, 667 00:32:15,880 --> 00:32:19,400 Speaker 2: and and and be okay, what are you gonna do it? Humbly? 668 00:32:19,880 --> 00:32:24,200 Speaker 2: And and and be okay with with with with with 669 00:32:24,400 --> 00:32:27,320 Speaker 2: being a standout individual. 670 00:32:28,000 --> 00:32:31,640 Speaker 1: The change happens kind of in a very sub subtle manner. 671 00:32:31,720 --> 00:32:33,800 Speaker 1: It's been my experience, you know, even when it comes 672 00:32:33,800 --> 00:32:36,080 Speaker 1: to butter to your point, I know, I've done stuff, 673 00:32:36,120 --> 00:32:38,280 Speaker 1: and you do something, you're like, okay, that was good, 674 00:32:38,280 --> 00:32:40,360 Speaker 1: and you just kind of keep on moving. Everybody's like, no, wait, 675 00:32:40,400 --> 00:32:43,360 Speaker 1: a minute. You just you just did something big. You're like, 676 00:32:43,640 --> 00:32:45,760 Speaker 1: I didn't even think about it, realize that's right. Or 677 00:32:45,760 --> 00:32:48,640 Speaker 1: to your point about accessibility, that's something I really struggle 678 00:32:48,720 --> 00:32:50,840 Speaker 1: with a lot, because that's part of the reason. That's 679 00:32:50,840 --> 00:32:52,200 Speaker 1: part of the way that I built Butter was be 680 00:32:52,240 --> 00:32:55,120 Speaker 1: inaccessible and kind of being available to people. And now 681 00:32:55,160 --> 00:32:56,920 Speaker 1: it's kind of to the point to where I can't 682 00:32:56,920 --> 00:32:59,120 Speaker 1: go to all the lunches. You know, I can't meet 683 00:32:59,120 --> 00:33:01,680 Speaker 1: everybody for coffee. You know, I can't always pick up 684 00:33:01,680 --> 00:33:03,360 Speaker 1: the phone because I'm doing something else or I have 685 00:33:03,440 --> 00:33:05,440 Speaker 1: other obligations to kind of manage. And you feel bad 686 00:33:05,440 --> 00:33:08,120 Speaker 1: about that stuff sometimes too, because you want to be 687 00:33:08,240 --> 00:33:10,440 Speaker 1: that same person. But you kind of start realizing, I 688 00:33:10,440 --> 00:33:12,400 Speaker 1: have a good friend of mine shout to my boy 689 00:33:12,520 --> 00:33:14,280 Speaker 1: Eric that always gets on me and be like, no, man, 690 00:33:14,400 --> 00:33:17,840 Speaker 1: Like you really got to understand where you are and 691 00:33:18,040 --> 00:33:20,280 Speaker 1: even if you don't see it, other people see it, right, 692 00:33:20,560 --> 00:33:22,480 Speaker 1: and you know you have to just start understanding that 693 00:33:22,480 --> 00:33:24,360 Speaker 1: and you have to. It makes you start being careful 694 00:33:24,360 --> 00:33:27,200 Speaker 1: about who's around you, you know, kind of situations that 695 00:33:27,240 --> 00:33:29,720 Speaker 1: you're in because you're like, wow, like I'm actually being 696 00:33:29,760 --> 00:33:32,080 Speaker 1: watched and you know as much as you just want 697 00:33:32,080 --> 00:33:35,800 Speaker 1: to be the normal, regular guy. It has changed, its changed, 698 00:33:35,920 --> 00:33:37,280 Speaker 1: and it's something that you got to accept. 699 00:33:37,680 --> 00:33:38,840 Speaker 4: Yo, Jay, this has been great. Man. 700 00:33:38,840 --> 00:33:42,040 Speaker 1: Before we get out of here, Manny, any last words 701 00:33:42,040 --> 00:33:44,960 Speaker 1: of advice, Like what advice does J Carter go by? 702 00:33:45,280 --> 00:33:47,760 Speaker 4: You know? And it doesn't have anything business related? Just 703 00:33:47,760 --> 00:33:48,720 Speaker 4: like what's the piece of advice? 704 00:33:48,760 --> 00:33:51,640 Speaker 1: It's always been important to you and that you always 705 00:33:51,680 --> 00:33:53,160 Speaker 1: kind of lean on when you kind of need that 706 00:33:53,200 --> 00:33:55,360 Speaker 1: extra little bit of motivation or support. 707 00:33:55,640 --> 00:34:01,040 Speaker 2: I would say, I would say, like, you don't know 708 00:34:01,080 --> 00:34:06,080 Speaker 2: what you don't know, right, And so so many times 709 00:34:06,120 --> 00:34:10,399 Speaker 2: we just put limitations on ourselves, right, or allow other 710 00:34:10,440 --> 00:34:15,239 Speaker 2: people to put limitations on us. And and that's a 711 00:34:15,320 --> 00:34:19,719 Speaker 2: mindset that you have to groom and develop. And I 712 00:34:19,719 --> 00:34:23,279 Speaker 2: think some people are just born with it, right, Like 713 00:34:23,320 --> 00:34:25,440 Speaker 2: I see it at my youngest son, like he can 714 00:34:25,480 --> 00:34:27,880 Speaker 2: do fucking anything. 715 00:34:28,760 --> 00:34:31,800 Speaker 3: I'm like, no, you can't get the fuck. 716 00:34:31,680 --> 00:34:34,680 Speaker 2: Off the top of the house right, right. But but 717 00:34:34,880 --> 00:34:37,880 Speaker 2: I had that too, Like it was one of those 718 00:34:39,080 --> 00:34:42,640 Speaker 2: you know, let's do a movie, and I just we 719 00:34:42,800 --> 00:34:46,120 Speaker 2: just did it, did it right, you know. I think 720 00:34:46,160 --> 00:34:49,680 Speaker 2: I went on a lot of music radio, Let's let's 721 00:34:49,760 --> 00:34:53,719 Speaker 2: just do it right. Festival space is a little fucked up, 722 00:34:53,800 --> 00:34:59,120 Speaker 2: it's overlooking black culture. Let's build it right. Be that 723 00:34:59,520 --> 00:35:01,560 Speaker 2: because you have I have no idea. I would say 724 00:35:01,600 --> 00:35:05,560 Speaker 2: I had way more failures than I had triumphs, right, 725 00:35:06,120 --> 00:35:08,680 Speaker 2: But I built upon those failures and I learned from 726 00:35:08,680 --> 00:35:12,360 Speaker 2: the fails. But I learned from trying. Don't be scared 727 00:35:12,520 --> 00:35:17,440 Speaker 2: to fail. That's the biggest thing. Don't be scared to fail. 728 00:35:18,080 --> 00:35:18,200 Speaker 3: Right. 729 00:35:18,239 --> 00:35:20,560 Speaker 2: And there's some people that kind of don't do things, 730 00:35:20,680 --> 00:35:23,319 Speaker 2: or they act like they don't try hard because of 731 00:35:23,360 --> 00:35:26,720 Speaker 2: the fear of failure or how they would look failing. 732 00:35:27,840 --> 00:35:30,279 Speaker 2: I was always someone I don't give a shit. I 733 00:35:30,400 --> 00:35:34,200 Speaker 2: just don't care what you think about me or if 734 00:35:34,239 --> 00:35:37,040 Speaker 2: I fail in your eyes and how that would reflect. 735 00:35:37,120 --> 00:35:40,360 Speaker 2: I just don't care, right, I just want to try. 736 00:35:40,440 --> 00:35:43,920 Speaker 2: I want to build right. And so I think that's 737 00:35:43,640 --> 00:35:47,560 Speaker 2: that is. That is my advice for folks. Don't don't 738 00:35:47,560 --> 00:35:49,719 Speaker 2: be scared to fail. Don't be scared to try. And 739 00:35:49,800 --> 00:35:52,000 Speaker 2: you have no idea what you're capable of until you 740 00:35:52,040 --> 00:35:54,879 Speaker 2: actually go out there and take a swing at it. 741 00:35:55,480 --> 00:35:58,120 Speaker 1: Yeah, and you know, yeah, one thing I've realized over 742 00:35:58,120 --> 00:36:00,400 Speaker 1: the years is when I have failed, because I've had 743 00:36:00,440 --> 00:36:02,279 Speaker 1: a lot of failures too, and that that's what comes 744 00:36:02,280 --> 00:36:05,719 Speaker 1: with trying. Nobody calls you up and laughs at you. No, 745 00:36:06,080 --> 00:36:08,240 Speaker 1: like nobody's ever called megether and be like, ah, you loser, 746 00:36:08,600 --> 00:36:10,440 Speaker 1: you messed up. And so again to your point, a 747 00:36:10,440 --> 00:36:12,479 Speaker 1: lot of that fear you have is about how people 748 00:36:12,560 --> 00:36:15,200 Speaker 1: might respond to it or what they might be thinking. 749 00:36:15,320 --> 00:36:17,800 Speaker 1: Nobody's I tell people this all the time. Nobody cares, y'all, 750 00:36:18,200 --> 00:36:18,960 Speaker 1: Like nobody cares. 751 00:36:19,000 --> 00:36:19,520 Speaker 4: Do your thing. 752 00:36:20,120 --> 00:36:22,640 Speaker 1: Go go build that thing that's right, Just don't don't 753 00:36:22,640 --> 00:36:24,720 Speaker 1: build it in a dallass or Atlanta. 754 00:36:25,360 --> 00:36:26,520 Speaker 2: Right, get out of my way. 755 00:36:26,800 --> 00:36:29,880 Speaker 1: Already got something to yo, shout out, Jay, Man, appreciate 756 00:36:29,880 --> 00:36:32,520 Speaker 1: you pulled up to the podcast, y'all. Uh, Jay, just 757 00:36:32,520 --> 00:36:34,160 Speaker 1: tell everybody real quick before we get out of here, man, 758 00:36:34,160 --> 00:36:36,040 Speaker 1: how can they get information about what music fest? 759 00:36:36,080 --> 00:36:38,480 Speaker 4: How can they buy tickets? All that good stuff? 760 00:36:38,719 --> 00:36:42,719 Speaker 2: Website is one MusicFest dot com. That's O and MusicFest 761 00:36:42,719 --> 00:36:46,920 Speaker 2: dot com takes available VIPs always set out quick in first. 762 00:36:47,120 --> 00:36:51,600 Speaker 2: So if you're if you're that person going cop those quick, 763 00:36:52,120 --> 00:36:56,280 Speaker 2: my my handle on I G A J. J Carter ology. 764 00:36:56,800 --> 00:36:59,640 Speaker 2: Uh that's J Carter O L O G Y and 765 00:36:59,719 --> 00:37:02,160 Speaker 2: that's to let it Jay, and uh yeah, I hope 766 00:37:02,200 --> 00:37:04,520 Speaker 2: see everybody out in Petermond Park at the end of October. 767 00:37:05,040 --> 00:37:06,560 Speaker 4: Hey, well, I know I'll be out there. I have 768 00:37:06,680 --> 00:37:08,839 Speaker 4: my platinum passed though, like I do. You know, I 769 00:37:08,920 --> 00:37:09,560 Speaker 4: like nice. 770 00:37:09,360 --> 00:37:12,240 Speaker 2: Things, you know what I'm saying. 771 00:37:12,920 --> 00:37:15,080 Speaker 1: I'll be out there, but I'll look forward to seeing 772 00:37:15,120 --> 00:37:17,919 Speaker 1: everybody else out there to what Music Fest this year? 773 00:37:18,280 --> 00:37:20,319 Speaker 4: Jay, Thanks for pulling up man. I appreciate you, brother. 774 00:37:20,400 --> 00:37:21,280 Speaker 4: And that's the pod. 775 00:37:23,719 --> 00:37:26,000 Speaker 1: You've been listening to buttteron Nomics and I'm your host, 776 00:37:26,160 --> 00:37:28,800 Speaker 1: Brandon Butler comments feedback. Want to be a part of 777 00:37:28,840 --> 00:37:31,399 Speaker 1: the show, send us an email today at Hello at 778 00:37:31,400 --> 00:37:34,720 Speaker 1: butterdomics dot com. Butter Nomics is produced in Atlanta, Georgia 779 00:37:34,760 --> 00:37:37,719 Speaker 1: at iHeartMedia by Ramsey, with marketing and support from Queen 780 00:37:37,760 --> 00:37:41,280 Speaker 1: and Nike. Music provided by mister Hanky. If you haven't already, 781 00:37:41,360 --> 00:37:43,880 Speaker 1: hit that subscribe button and never missed an episode, and 782 00:37:44,080 --> 00:37:46,200 Speaker 1: be sure to follow us on all our social platforms 783 00:37:46,239 --> 00:37:49,440 Speaker 1: at butter dot at l. 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