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Speaker 5: All right, guys, welcome back. Ey Elis is going to
Speaker 5: be exciting episode. We enter in the world of golf
Speaker 5: for the first time ever.
Speaker 2: It's been a while since we have even golf course.
Speaker 5: A minuture golf real golf, real real. So Elijah want
Speaker 5: a John a cool correctly John and Earl Cooper. So
Speaker 5: this is a very interesting story. Entrepreneurs and they have
Speaker 5: a company called east Side Golf where they make golf apparel.
Speaker 5: They both have roots in golf. Elijah was actually a
Speaker 5: professional golfer, and I just found out that Earl is
Speaker 5: one of the best golf coaches in the nation. So
Speaker 5: this is an interesting story. How it came about was
Speaker 5: face to face hand in hand combo. We was in
Speaker 5: Atlanta a few months ago and I was in a
Speaker 5: hotel lobby and Earl ran up on me and they
Speaker 5: started a conversation and he was telling me about his business.
Speaker 5: And you know, people come up to me all the
Speaker 5: time and it's like, all right, cool, but this was
Speaker 5: something that really caught my attention because he showed me
Speaker 5: that they were actually having a collaboration with Jordan Brand,
Speaker 5: so they were taking like retro Jordan's and turning them
Speaker 5: into golf shoes. So and I'm like, that's your your company,
Speaker 5: and he's like yeah, he showed me like the news
Speaker 5: articles and all of that, like right on the spot.
Speaker 5: He's very prepared. So I'm like, all right, I gave
Speaker 5: my number. I'm like, let's connect.
Speaker 2: So this is how it related to me. Yo, there's
Speaker 2: a golf company they signed with Jordan. I said, Jordan, Oh,
Speaker 2: let's let's speak to him.
Speaker 5: So we connected the dots and they were in New York,
Speaker 5: so we made it happen fews later.
Speaker 2: A lot of pressure too, like when we were in Atlanta,
Speaker 2: they ran up on you. But then like there was
Speaker 2: a bunch of people who I think y'all were doing
Speaker 2: something in my family.
Speaker 8: So we we were doing actually like an unveiling to
Speaker 8: shoot family. So it was like a family and friends
Speaker 8: thing where we kind of just just filming a bunch
Speaker 8: of content.
Speaker 2: We walked in the lobby one night and it's like
Speaker 2: it's like these guys you gotta need they're doing something
Speaker 2: great and golf. I'm like, it's three in morning, what's
Speaker 2: the Instagram?
Speaker 4: Yeah?
Speaker 5: But so yeah, that's a dope story.
Speaker 3: Man.
Speaker 5: You never know, Like I said, that was something that
Speaker 5: he had enough courage to just run up on me
Speaker 5: and he was prepared. So there's a couple of different
Speaker 5: lessons in that. And I like the product. I looked
Speaker 5: at it, and here we are now. So first and fun,
Speaker 5: thank you Gods for joining us. Appreciate it, thanks you
Speaker 5: for having me welcome.
Speaker 8: And I do want to add because like it was
Speaker 8: that moment where I was like, I seen him and
Speaker 8: I was like, do I say something? I am actually
Speaker 8: and I was like, you know what, Noah, I forget that.
Speaker 8: I'm turning around and like I said, yeah, thanks for
Speaker 8: having us for sure, for sure for sure. So let's
Speaker 8: get into it all right, So East Side Golf, we're
Speaker 8: going to talk about where you guys are now working
Speaker 8: with Jordan Brand and blowing up and all that.
Speaker 5: But how did it starts? Interesting? I believe you're from Delaware, yeah,
Speaker 5: and you're from Atlanta side Atlanta. So golf is not
Speaker 5: a sport that black people traditionally play, you know, obviously
Speaker 5: this Tiger Woods, but that's kind of like an anomaly.
Speaker 5: That's not like the norm, right, basketball, football, especially coming
Speaker 5: from urban environments Atlanta, you know, Wilmington, Delaware and stuff
Speaker 5: like that, I'm pretty sure that that golf wasn't extremely
Speaker 5: popular sport. So how did you guys start playing golf
Speaker 5: as you know, young men, young adults.
Speaker 9: Yeah, honestly, I so I grew up in East Atlanta
Speaker 9: and I started playing golf when I was six years old.
Speaker 9: Friend of the family introducing me to the game. I
Speaker 9: grew up with his sons playing playing golf, and we
Speaker 9: all ended up getting golf scholarships to go to school.
Speaker 3: So one went to.
Speaker 9: Southern University golf scholarship, Telladigga College golf scholarship, but I
Speaker 9: went to Morehouse with a golf scholarship.
Speaker 10: So we were all on the same high school team.
Speaker 9: But we just grew up in Atlanta, you know, playing
Speaker 9: junior events and then playing against each other in college
Speaker 9: and then yeah, I.
Speaker 2: Mean, yeah, what was that like though, because I mean,
Speaker 2: golf is not the It's one of those expensive sports
Speaker 2: to play. Yes, it's solo sport, but its expensive to play.
Speaker 2: So what was that like growing up and having to
Speaker 2: pay for equipment and then walking around with the Stickma, Like,
Speaker 2: you're the guy in the hood that's playing golf while
Speaker 2: everybody's playing football, basketball, maybe some baseball players. What was
Speaker 2: that like growing up?
Speaker 3: For sure? Now it was different.
Speaker 9: I mean I would say, because I played basketball just
Speaker 9: as much as I played golf. And I mean I
Speaker 9: played basketball league in high school. But growing up it
Speaker 9: was expensive, Yeah it was. But I ended up joining
Speaker 9: a program called Camp Best Friends, and then later it
Speaker 9: became called the First Team of Atlanta. The First Team program.
Speaker 9: They supplied me with like free golf clubs you know
Speaker 9: here and there also donations were given as far as
Speaker 9: golf balls, golf clothes, things that we could use just
Speaker 9: to help us out, you know, with with being prepared
Speaker 9: when we go to golf tournaments and just coming to
Speaker 9: the golf course period. You know, like there were plenty
Speaker 9: of times I went to Goodwill, you know what I'm saying,
Speaker 9: just to find golf clothes. And on top of that,
Speaker 9: I mean I used to take the Marta with my
Speaker 9: golf clubs, you know what I'm saying.
Speaker 2: And used to ride thee through the hood I.
Speaker 9: Mean with my golf club straight up to the golf course.
Speaker 9: And you know, definitely got looked at crazy, you know,
Speaker 9: And but I already knew what the goal was, you know,
Speaker 9: and I wanted golf to be something that I used
Speaker 9: for the rest of my life. You know. It got
Speaker 9: to a point even in high school, had to make
Speaker 9: a decision in between golf and basketball.
Speaker 10: You know what I'm saying. That's just how much it
Speaker 10: meant to me.
Speaker 9: But growing up in it, I would say the best
Speaker 9: part of it was learning from the people at the
Speaker 9: golf course.
Speaker 3: You know what I'm saying.
Speaker 9: The type of crowd that's out there, it's usually like entrepreneurs, doctors, lawyers.
Speaker 10: People that just have things going on.
Speaker 9: And I mean, you start a conversation with a guy
Speaker 9: instead of asking them for you know, to go out
Speaker 9: with them for coffee or for a drink or just
Speaker 9: to chill or set to talk.
Speaker 10: I mean, you got five hours with the guy out
Speaker 10: on the golf course.
Speaker 9: Now you can, you know, talk about what you want
Speaker 9: to do with your life, what you want to do
Speaker 9: in your career. I mean, and on top of that,
Speaker 9: you outside like it's just a way to build that camaraderie,
Speaker 9: that relationship and learn how to build that relationship. Well,
Speaker 9: you get relationship building skills from just being in golf,
Speaker 9: and it definitely did help me growing up.
Speaker 5: Yeah, I think that that's something that people don't fully appreciate,
Speaker 5: especially like you know, poor working class, middle class people,
Speaker 5: where you are trained to go to a school and
Speaker 5: then work and it's like you work at a job
Speaker 5: all day. And when I started to become around wealthy
Speaker 5: people and I realized that they were spending like eight
Speaker 5: hours a day, three days a week on the golf
Speaker 5: course because it wasn't so much about working, it was
Speaker 5: about networking and building relationships. And they say, like the
Speaker 5: barbershop is like the black Man's golf course is really
Speaker 5: not country club. It's really not. It's a barbershop. Look
Speaker 5: disrespect it's a barbershop. But I get it the conversations
Speaker 5: that's happening, because I don't think people understand, especially like
Speaker 5: you know, you go to a high end golf course,
Speaker 5: you could be paying one hundred twenty thousand dollars a
Speaker 5: year for your annual membership, like fifty thousand dollars a year,
Speaker 5: sixty thousand dollars a year for your annual So if
Speaker 5: you're paying one hundred thousand dollars a year to use
Speaker 5: the golf course in New York four months out the year,
Speaker 5: five months out of the year. You're obviously extremely wealthy, right,
Speaker 5: So now it's like, if you have six hours to
Speaker 5: just spend time with people, you're naturally gonna build a relationship, right,
Speaker 5: So can you really break that down it really? Because,
Speaker 5: like I said, I don't think if you haven't been
Speaker 5: in that world, it's hard for you to fully understand
Speaker 5: why people say that golfing is like the perfect networking too,
Speaker 5: and why a lot of deals are done on the
Speaker 5: golf course. So can you kind of like just break
Speaker 5: that down a little bit?
Speaker 9: Yeah, I would say so just to go off of
Speaker 9: what you just said about one hundred thousand dollars membership fee,
Speaker 9: imagine the type of people that have that membership.
Speaker 3: You know what I'm saying.
Speaker 9: Now, you're going out there and these are the people
Speaker 9: that you're networking with. These are the people that are
Speaker 9: in your circle that move, that have things, move in
Speaker 9: the city, or just move around the country period. You
Speaker 9: never know what business they own, you know what I'm saying,
Speaker 9: what they're invested in, or maybe you could actually work
Speaker 9: with them at some point in time, but breaking it
Speaker 9: down all the way. I mean, let's say you, like
Speaker 9: I said, you want to go out for coffee. This
Speaker 9: is a time where you take you want to go
Speaker 9: with your let's say a person that you look up
Speaker 9: to or friends, and you just want a network, you know,
Speaker 9: for an hour and just talk round table discussion. Instead
Speaker 9: of doing that, if you pick up golf, now it's
Speaker 9: those people in those higher positions, they will take that
Speaker 9: four hours and go play golf, which instead of taking
Speaker 9: an hour out of their day and just going to
Speaker 9: get coffee. I mean, you're actually doing something that they
Speaker 9: want to do. And on top of that, golf relates
Speaker 9: to business a lot. I mean, when you really look
Speaker 9: at it, you have to be patient, hard working, I
Speaker 9: would say, perseverance, honesty. All of these things are in golf.
Speaker 9: But if you don't do these things in golf, and
Speaker 9: you're playing golf with somebody that you want to do
Speaker 9: business with, and let's say you're not resembling those those morals,
Speaker 9: those those adjectives or whatever you want to call them
Speaker 9: about yourself, they're gonna notice and not even want to
Speaker 9: do business with you.
Speaker 3: You know.
Speaker 9: I mean, let's say you cheat or something while you're
Speaker 9: on a golf course or take head to that, they
Speaker 9: gonna think you're gonna do the same thing in business,
Speaker 9: you know, So it's like just the same way a
Speaker 9: person plays golf, you might get really really upset. You
Speaker 9: might not want that in your business, same way they
Speaker 9: might look at you in business. Golf and business just
Speaker 9: go hand in hand. So I mean that's just the
Speaker 9: way that I kind of look at it, if you yeah, yeah, yeah.
Speaker 5: All right. So before we get into the company, Earl,
Speaker 5: how did you get your start in golf?
Speaker 3: Inner City? You've golf programmed?
Speaker 8: My dad just seen a fly, just sign me up,
Speaker 8: just signed me and my sister up, and kind of,
Speaker 8: you know, similar to what y'all were hitting on early on,
Speaker 8: like just being out on the golf course being the
Speaker 8: only one you know. There's definitely like I tell people
Speaker 8: all the time, like I was good at it, but
Speaker 8: it was still kind of one of those things like
Speaker 8: where all my friends, like where everybody you know, when
Speaker 8: you're young, especially playing like sports, you're just really out
Speaker 8: there for the social aspect, like you don't think about, oh,
Speaker 8: making millions of dollars or whatever what it can do
Speaker 8: for you.
Speaker 3: Unlock the potential.
Speaker 8: But I ended up winning this tournament called the Golf
Speaker 8: and Drive Chip and Putt, which is like the equivalent
Speaker 8: of kick putting pass essentially exactly.
Speaker 4: Yep.
Speaker 8: So I end up winning that and a free trip
Speaker 8: to Disney World. I was on TV and I never forget.
Speaker 8: I was like thirteen, and I'm like, man, if every
Speaker 8: golf to him is like this, I'm ready to practice.
Speaker 8: Because like before then it was just like, you know,
Speaker 8: it was kind of just golf. Who wants to do
Speaker 8: that kind of thing? And then that's when I kind
Speaker 8: of just embraced it. And then from there God was
Speaker 8: fortunate enough to get a scholarship the Moroles College. But
Speaker 8: it was definitely interesting path. As you guys were mentioned earlier,
Speaker 8: just like walking with golf clubs, you know what I mean,
Speaker 8: Like that's just not normal still even today. Like if
Speaker 8: you saw a kid or a girl, a young man
Speaker 8: and boy walking with golf cluse, You're like, yo, they're lost,
Speaker 8: Like is there a golf course around here? And so
Speaker 8: it was just kind of one of those things where
Speaker 8: so my pops end up actually like we end up
Speaker 8: moving to a house that was like on the golf
Speaker 8: course and end up like cutting a hole in the fence,
Speaker 8: so I didn't have to like climbing anymore, and that
Speaker 8: definitely was a benefit, you know, my journey as far
Speaker 8: as like just getting into the game and then just
Speaker 8: kind of normalize. And I think that's kind of where
Speaker 8: we are right now, like a lot of every decisions
Speaker 8: that we make when we think about the company and
Speaker 8: just kind of think about like what did we wish
Speaker 8: that we had, you know what I mean when we
Speaker 8: were growing up, Like giving them that example, like being
Speaker 8: that like stuff that you can wear on and off
Speaker 8: the golf course, you know what I mean. That's so
Speaker 8: important because a lot of times it's just like it's
Speaker 8: golf and it's just kind of put in a box.
Speaker 8: And then you got to kind of fight those stereotypes
Speaker 8: moving forward. And then, like you said earlier, when it
Speaker 8: just comes to business, it's just one of those things
Speaker 8: where it's a sport where like it's just you, and
Speaker 8: so it's kind of like that you got to go
Speaker 8: get it like you and you can't blame anybody else,
Speaker 8: Like there's no reason like to push off on anybody else.
Speaker 8: It's all of you. You put the work in, you
Speaker 8: get all the results. But it's similar to like entrepreneurship,
Speaker 8: I would say, kind of in that way. And I
Speaker 8: feel like that's why a lot of great people and
Speaker 8: other sports are attracted to golf, because it's like if
Speaker 8: you play football, you can blame it on your lineman,
Speaker 8: you know, MJ. You know, Damn Scotty ain't giving me
Speaker 8: the ball back or whatever, you know, whatever the situation
Speaker 8: may be, it's just kind of like all on you
Speaker 8: and most people that you know, if you've been playing
Speaker 8: team sports your whole life, you like the individual list.
Speaker 3: I guess when it comes to golf.
Speaker 2: Now, you said something good about normalizing it, and Elijah,
Speaker 2: I'm coming to you because I read this story. Man,
Speaker 2: I'd love for you to elaborate on it where you
Speaker 2: talked about how instead of having basketball and gambling on dice,
Speaker 2: the guys are gambling on your putts. Yeah, let's let's
Speaker 2: talk about that, man, he said, Landa. First of all,
Speaker 2: we'll be playing and how are we gambling on putts? Well,
Speaker 2: let's talk about that.
Speaker 3: Yeah. Yeah.
Speaker 9: So I played in a couple of courses what was
Speaker 9: called Sugar Creek Golf Courses, A Boulder Chris Road of
Speaker 9: your Gucci man, yell out Boulder Crest, you know, but
Speaker 9: it's right off Boulder Crest. Another place that I played
Speaker 9: Doctor J You sown it. It was called Heritage Links
Speaker 9: and that was in Georgia as well.
Speaker 5: But there's a there's a golf course in Kirkwood that
Speaker 5: we stayed in the airbnbing Kirkwood. It was honestly that
Speaker 5: the neighborhoods getting real gentified and it was a really
Speaker 5: nice I forgot, but it was. It was like like
Speaker 5: one block down on the same street. It was a
Speaker 5: golf course.
Speaker 3: Yeah, yeah, yeah, for sure.
Speaker 9: But so usually how it went, I mean, you ended
Speaker 9: up playing eighteen holes. You know what I'm saying. It's
Speaker 9: gambling involved, but the real gambling. I would say in
Speaker 9: my younger days, King, you got to the clubhouse. So
Speaker 9: you're getting the clubhouse, everybody drinking. They got like a
Speaker 9: little cognyak glass, you know what I'm saying. You put
Speaker 9: it down and when they put it down, it's open
Speaker 9: on this side. So now you're putting into the glass
Speaker 9: and let's say somebody comes out and throw a thousand
Speaker 9: on the ground, Like all right, it's twenty feet, what's up?
Speaker 9: You got a two tries? You know, you've missed. That's
Speaker 9: a thousand, you know what I'm saying. But it got
Speaker 9: to a point I used to literally make my lunch money,
Speaker 9: you know what I'm saying from these putts.
Speaker 3: They would, you know.
Speaker 9: We betting two grand, betting five hundred, They give me half,
Speaker 9: you know what I'm saying. And these were the guys
Speaker 9: that I grew up around. I mean, you know, some
Speaker 9: of them weren't entrepreneurs. They were entrepreneurs in their own way,
Speaker 9: you know what I'm saying. And they was, you know,
Speaker 9: always took care of them themselves and their family in
Speaker 9: their own way. But when it came to golf, I mean,
Speaker 9: they enjoyed the sport. They saw where you can build
Speaker 9: camaraderie and you and you can build those relationships and
Speaker 9: it not be strenuous or feel some type of way
Speaker 9: while you're doing it. But while we was in there,
Speaker 9: you know, everybody just betting. It's a full crowd, thirty
Speaker 9: people butting. It's twenty feet putting in side of the glass.
Speaker 3: You make it.
Speaker 9: I mean sometimes a lot of times you hit the glass.
Speaker 9: I mean that's it. It's almost been fistfights, you know
Speaker 9: what I'm saying, Because it hit the back of the
Speaker 9: glass and come out, you know what I'm saying. But
Speaker 9: it's I mean, damn, it's like dice, you know what
Speaker 9: I'm saying. You just got to be prepared for anything.
Speaker 9: And on top of that too, I mean, you better
Speaker 9: better be practicing, you know what I'm saying. You're not,
Speaker 9: You're gonna get.
Speaker 5: Got So how did you guys start this company? How
Speaker 5: did your love for golf and the sport turned to
Speaker 5: becoming entrepreneurs?
Speaker 3: Yeah?
Speaker 9: So I was, Uh so I was living so first off,
Speaker 9: I graduating from college, you know me, and.
Speaker 3: Won the national championship to don't.
Speaker 4: Let that go over?
Speaker 5: Yeah yeah, what division D two? D two?
Speaker 4: Yeah?
Speaker 10: Yeah.
Speaker 9: So graduate from college. My major was accounting, minoring finance.
Speaker 9: I did professional golf for two years and won a
Speaker 9: couple of mini tour events events, So I got professional wins,
Speaker 9: and but I was hustling, you know what I'm saying.
Speaker 3: I was washing carts.
Speaker 9: I was doing a little mini jobs in a bookstore,
Speaker 9: you know, caddy and anything I could do. It got
Speaker 9: to the point I just could not afford it anymore.
Speaker 9: I mean, it costs maybe one hundred tow one hundred
Speaker 9: and fifty grand a year just to support yourself to
Speaker 9: play golf.
Speaker 2: What are some of the costs.
Speaker 9: Let's see entry fees in the tournaments, my caddy fee.
Speaker 9: Let's say I want to pay my coach, travel, airfare
Speaker 9: for you and your caddy, food, if something breaks your car,
Speaker 9: I mean, everything, your apartment least you mean.
Speaker 2: So that's interest because I never always wondered, but like,
Speaker 2: what does it cost to get into a tournament like
Speaker 2: a PGA tournament. Is there a minimum that you have
Speaker 2: to put up or is it does it just depend
Speaker 2: on the course itself.
Speaker 8: So yeah, I was gonna say so, Like for the
Speaker 8: PGA Tour, it's a little bit different, so there is
Speaker 8: an entry fee, but it's kind of small. But what
Speaker 8: he's talking about is like many tours, so basically like
Speaker 8: a lower level like a g league, like if you're
Speaker 8: trying to like overseas, kind of like overseas, and basically
Speaker 8: you're paying anywhere from I would say, eight hundred dollars
Speaker 8: to like fifteen hundred dollars for one week. But then
Speaker 8: you got it's a four day tournament or a three
Speaker 8: day tournament, So you got hotel, as he mentioned, you
Speaker 8: got caddies, you.
Speaker 3: Got everybody gotta get there.
Speaker 8: You gotta feed yourself, so like it's gonna be on
Speaker 8: an average of like I think, like seventeen hundred every
Speaker 8: week to kind of keep moving around for just expenses.
Speaker 8: And then sometimes like these tournaments, if you win, you
Speaker 8: only getting two thousand dollars, right, or you make a
Speaker 8: win and it only be like a thousand dollars, you
Speaker 8: know what I mean. Sometimes it's a bigger pot, you know,
Speaker 8: where you can get up to like thirty forty thousand,
Speaker 8: but it's definitely every week, you know, you got to
Speaker 8: spend that money, and it's at least you know, I
Speaker 8: would say fifteen hundred to two thousand for every mini
Speaker 8: tour event.
Speaker 9: Yeah, So got to a point just couldn't afford it anymore.
Speaker 9: So I had to, you know, start my career. So
Speaker 9: I was basically I was in sales for a little bit,
Speaker 9: but found my calling in a commercial finance. So I
Speaker 9: was in commercial finance, vehicle finance for eight years. Was
Speaker 9: about to become VP at a finance firm out of
Speaker 9: San Diego, California.
Speaker 3: And I got home.
Speaker 9: One day and I was just like bro the same,
Speaker 9: like I fully sued it, you know, just got off
Speaker 9: the plane, I'm like, prauh the saint it. I want
Speaker 9: to play golf, like I feel like I still got
Speaker 9: a shot. And so it was already hard to find sponsors.
Speaker 9: I already knew that. So I was just like, you
Speaker 9: know what, first things first, let's make a logo. Let
Speaker 9: me just make a logo. So the logo that you
Speaker 9: guys saw, you know, jeans, sweatshirt, Cubu link chain, it
Speaker 9: was just supposed to be me. And I was just
Speaker 9: going to put it on my poloup and put it
Speaker 9: on my bag. And then one thing led to another.
Speaker 9: I showed it to him. He was like, yo, bro,
Speaker 9: just put down a T shirt real quick.
Speaker 3: So I did.
Speaker 9: And I've always been in a fashion but never really
Speaker 9: took it serious and sneakers. Just never really took it
Speaker 9: serious on my own, but ended up making the logo.
Speaker 9: Took a guilded T shirt. It maybe cost me twenty bucks,
Speaker 9: ironed it on. I went downtown Detroit and I maybe
Speaker 9: got stopped fifty times. You know what I'm saying, like,
Speaker 9: who are you? What's that logo? Where can I get
Speaker 9: it from? And do you play golf? You know what
Speaker 9: I'm saying? And they were I mean it was just
Speaker 9: it was crazy. It was crazy. Got back home, told him, bro,
Speaker 9: I definitely got something like I don't know what, but
Speaker 9: I'm gonna do something with He was just like, all right, well,
Speaker 9: keep doing your thing. He was doing his own thing
Speaker 9: in Delaware, working for the mayor. But it got to
Speaker 9: a point I was just like, okay, well let me
Speaker 9: make T shirts, sweatshirts, hats, socks, and like little other accessories.
Speaker 9: You know what I'm saying, not knowing, not really not
Speaker 9: what I'm doing, you know what I'm saying, but selling
Speaker 9: everything out of my apartment. I made custom boxes thank
Speaker 9: you cards, and I wrote the first fifteen hundred myself,
Speaker 9: you know what I'm saying, and put that in every box.
Speaker 9: But yeah, it got to a point I was just like,
Speaker 9: all right, well let's just see how far we can go.
Speaker 9: And started the company east Side Golf, LLC. June twenty
Speaker 9: nineteen and then started selling clothes.
Speaker 3: And how I did that was I.
Speaker 9: Just honestly found the most expensive pieces that I could
Speaker 9: find and put our logo on that embroidery Chanelle patches,
Speaker 9: but the most expensive. I know a lot of people
Speaker 9: try to go the cheapest, but I wanted it high
Speaker 9: quality because I wanted people to wear it, you know,
Speaker 9: and I know how I feel about, you know, cheap stuff.
Speaker 3: I wouldn't want to wear it.
Speaker 9: So end up finding the highest quality end up from
Speaker 9: November twenty nineteen to February twenty twenty, selling you out
Speaker 9: about five times, you know. And it's just me, you know.
Speaker 9: And I mean it was tough, but I knew I
Speaker 9: had something, so kept pushing it, kept pushing it, and
Speaker 9: then I told him, yo, bro, let's like go down
Speaker 9: in the PGA, PGA show.
Speaker 3: PGA show is it's.
Speaker 2: Like the Magic Show for fashion, right yeah?
Speaker 3: Yeah yeah, but for golf in the golf world, golf world.
Speaker 9: But I mean, all in all, I was what I
Speaker 9: was trying to do was pay for my way, my
Speaker 9: own way to play golf. Instead of asking for a
Speaker 9: sponsor in golf or as an athlete, why not asks
Speaker 9: a sponsor to invest in a company, So take the
Speaker 9: entrepreneurial route. That's all I was saying. I know how
Speaker 9: to run a company. I mean, that's what I did
Speaker 9: in commercial finance. I help truck drivers start their own businesses,
Speaker 9: owner operators, bother trucks, see what type of trucks they
Speaker 9: want what commodity at hauling and what's best for their company.
Speaker 3: You know.
Speaker 9: So it's like if I'm starting, if I'm helping all
Speaker 9: these businesses or helping all these people start the wrong, well,
Speaker 9: I start my own.
Speaker 3: I know how to do it and closes a little.
Speaker 9: Bit more simple, you know than you know, going out
Speaker 9: on the road and handling that whole non so, but yeah,
Speaker 9: that's yeah.
Speaker 2: So when y'all get to the PGA show, this isn't
Speaker 2: is it it Orlando? Yeah, it's in Orlando. So I'm
Speaker 2: gonna imagine there's probably a bunch of people that don't
Speaker 2: look like you. You got the gold chain on the shirt.
Speaker 2: What's the feeling as you're walking through to see if people,
Speaker 2: what's the reaction to you and what are your thoughts
Speaker 2: as you're walking through this crowd?
Speaker 8: Yeah, So, I mean, you know, my career, I was
Speaker 8: deep in golf. So you know, I was one of
Speaker 8: the first African American golf pros at Detroit Golf Club
Speaker 8: and at Wilmington Country Club, so like back home in Delaware.
Speaker 8: And in twenty sixteen, I was named one of the best
Speaker 8: young teachers in America, and I actually left and took
Speaker 8: a job in the Mayor's office. So like around this
Speaker 8: time when he's telling me about this, in my head,
Speaker 8: I'm just like, I'm kind of over golf, like you know,
Speaker 8: far as like being boxed in. I'm like, man, they
Speaker 8: don't allow you to be creative. So I was kind of,
Speaker 8: just like you said, doing my own thing. But he
Speaker 8: was like, nah, we gotta go to the PGA show,
Speaker 8: and I'm like, man, I don't feel like going, Like
Speaker 8: I'm it's gonna be a waste of time. And like
Speaker 8: when we got down there, I really got to experience
Speaker 8: the same thing that he got to experience in Detroit.
Speaker 8: Like you said, I mean, we're the minority there. It's
Speaker 8: you know, people from all over the world, but it's
Speaker 8: obviously majority white, and you're walking around at the PGA
Speaker 8: demo day and people are just stopping us. Honestly, it
Speaker 8: was almost like we were rock stars in the sense
Speaker 8: because it was like what, Like he said, who are you?
Speaker 8: What's that logo? How do I get it? Like that's
Speaker 8: gonna that's the constant reaction that white white people.
Speaker 5: Yes, did you feel it was sincere or yeah?
Speaker 8: Like I felt like it was one of those things
Speaker 8: where it was like, yo, finally, like having worked inside
Speaker 8: of the business, like it's typically golf is white shoes,
Speaker 8: khaki pants and a polo. Everybody looks the same, everybody's
Speaker 8: carbon copy. Like that's all the options that you have,
Speaker 8: Like you going too a golf shop now, it's all
Speaker 8: pretty much going to be the same.
Speaker 3: Like it's not.
Speaker 8: Even an option for you to like if you even
Speaker 8: if you enjoy golf, they don't give you an option
Speaker 8: to even be creative, if that makes sense, right, And so.
Speaker 2: I think the changing the color of your shirt is
Speaker 2: like the biggest you can do.
Speaker 3: Right exactly everything is still exactly the same.
Speaker 8: And so like walking around and having been in the business,
Speaker 8: it was just like for me because I've been to
Speaker 8: the PGA show countless times, Like like I said, I
Speaker 8: was kind of just over and had experience at all,
Speaker 8: but this was like, damn, this is different. And so
Speaker 8: we end up like networking, getting a bunch of business
Speaker 8: cards and you know, like you said, the Game of Golf,
Speaker 8: you learn how to network and got a bunch of
Speaker 8: cards and literally just followed up with everybody, sent them
Speaker 8: all emails. We get an email back from a brand
Speaker 8: in Japan or a boutique in Japan called Clubhouse Supply
Speaker 8: and they're in Osaki, Japan, and they like, yo, we'll
Speaker 8: take a chance on you. We'll take thirty five sweatshirts.
Speaker 8: We sent them thirty five sweatshirts. They once they get them,
Speaker 8: they sell out twenty four hours in Japan and Japan.
Speaker 3: Ok.
Speaker 8: They were the first company to take a chance on us.
Speaker 8: Then they're like, yo, they call us, like, man, we
Speaker 8: ain't never seen nothing sell this fast. Yo, here's a
Speaker 8: ten thousand dollars po how quickly can you get them
Speaker 8: to us? But then you got to understand, now, this
Speaker 8: is like Maya twenty twenty, so it's like pandemic, like
Speaker 8: it's here.
Speaker 3: So we're like, all right, so.
Speaker 8: We I think we had enough inventory to I think
Speaker 8: we fulfilled that order. We had enough inventory to fill
Speaker 8: that order. Things are starting to pa where you're getting
Speaker 8: emerged from Oakland, California, like just making it like you
Speaker 8: gotta no, no, no.
Speaker 5: We had a house.
Speaker 8: Well he was already he had alreadyd the relationship, so
Speaker 8: he had been we've been dealing with the same folks
Speaker 8: that he was dealing with.
Speaker 3: They were based in Oakland.
Speaker 5: California, American Warehouse.
Speaker 8: Yeah, so they were getting the patches I think overseas
Speaker 8: and then putting it on like you know, a sweater,
Speaker 8: and and.
Speaker 5: You just funded us out of your own pocket and
Speaker 5: took a loan on.
Speaker 3: Yeah, so this was out of my own pocket.
Speaker 9: Depleted the four one k, sold the bitcoin, you know
Speaker 9: what I'm saying, and depleted the same.
Speaker 5: How much did you sell bigcoin when you when you
Speaker 5: had a bitcoin? How much did you sell it for?
Speaker 9: I didn't have that much, but I maybe got about
Speaker 9: six grand from it, Okay, you know what I'm saying.
Speaker 10: So it was just below I would it was.
Speaker 9: It was definitely half I would say, half of a
Speaker 9: big coin.
Speaker 2: So it wasn't part of it, yeah, because I'm thinking
Speaker 2: at the time, and it wasn't. You weren't part of
Speaker 2: that run up to sixty thousand.
Speaker 10: No, not at all. I got out way before that.
Speaker 4: Sorry to hear that.
Speaker 5: Another investment, right right, it's all right. So, so so
Speaker 5: you had ten thousand work for inventory? Yeah, so we
Speaker 5: had ten thousand worth of inventory to fulfill that order.
Speaker 5: We filled that order, and at this.
Speaker 8: Time, like I said, it was kind of like it
Speaker 8: was still moving like so people getting a product, but
Speaker 8: the infrastructure necessarily wasn't in place, and then we end
Speaker 8: up getting an article in ESPN. He knew someone, so
Speaker 8: he did an article on us, because oh so at
Speaker 8: this time, this is like may so George Floyd.
Speaker 3: That just happened like in that that window. And we
Speaker 3: end up doing.
Speaker 8: A video challenging the PGA of America, which is separate
Speaker 8: from the PGA Tour, because the PGA Tour kind of
Speaker 8: came out and had a statement about black lives matter,
Speaker 8: but the PGA of America didn't, and so we kind
Speaker 8: of like we put a video out just kind of
Speaker 8: challenging them the same way that Patrick Mahone did with
Speaker 8: the NFL. So we got a bunch of diverse groups
Speaker 8: of industry leaders within the PGA basically saying who you
Speaker 8: are and black lives matter, and we just tagged the PGA.
Speaker 8: So basically the joint went viral. We posted it and
Speaker 8: then we got their attention and then that kind of
Speaker 8: spread it as well. And that really wasn't about like
Speaker 8: necessarily promoting our brand. It was just more about, you know,
Speaker 8: y'all need to make a stance, like y'all gotta come
Speaker 8: out and say something. And so ESPN hits and then
Speaker 8: this is when things started really start to pick up
Speaker 8: for us. So ESPN hits CJ Paul and Chris Paul
Speaker 8: reach out and that's his brother CJ. And he like
Speaker 8: reached out and was like, yo, I love what y'all doing,
Speaker 8: just through DMS because you also got to remember, like
Speaker 8: right now Instagram is popping, so like there's no content
Speaker 8: out on TV. We started doing Instagram lives like because
Speaker 8: everybody's in the crib. Everybody's is when everyone was on live,
Speaker 8: and so we did that. CJ reaches out and he's like, yo,
Speaker 8: I love what y'all doing. Me and my brother actually
Speaker 8: play golf. We want two of everything, and if y'all
Speaker 8: got more, we're gonna give the people in the bubble
Speaker 8: and we will and we're gonna pay for everything.
Speaker 3: We're like what.
Speaker 8: So we did that and then what really changed our
Speaker 8: business forever was we were actually together in Wisconsin and
Speaker 8: it was the night of the NBA boycott. So I
Speaker 8: don't know if y'all a Memphis August.
Speaker 3: Twenty four, it was the Bucks.
Speaker 2: The Bucks were playing and decide and not yeaided to
Speaker 2: play exactly.
Speaker 8: So that day, you know, Chris Paul let me paint
Speaker 8: the picture. Chris Paul is the president of the NBA
Speaker 8: Players Association. He ended up doing the whole documentary. It's
Speaker 8: called The Day When Sports Stood Steal. So he says,
Speaker 8: like he's on his way to the to the to
Speaker 8: the bubble, He's getting calls from bron and everybody like yo,
Speaker 8: they not playing. So he's got to, you know, figure
Speaker 8: out what gonna do. Well, when he gets off the bus,
Speaker 8: he's got the gear on from head to toe.
Speaker 3: He's got the door lows on, door low ones.
Speaker 8: He's got our socks, our sweater and our hat and
Speaker 8: he's wearing it and all cameras is on them. And
Speaker 8: it just went bananas because you got to understand too.
Speaker 8: Like I tell people, it wasn't just a sports story.
Speaker 8: It became a national news story. So ABC, CBS, NBC,
Speaker 8: everybody's not necessary a CNN promoting east Side golf. But
Speaker 8: what they're saying is the NBA is not playing, and
Speaker 8: Chris Paul is the president of the NBA Player Association.
Speaker 3: What are they gonna do? What's going on? So they
Speaker 3: keep showing this clip and sales are going through the roof,
Speaker 3: through the roof.
Speaker 8: We had to cut it off, but we end up
Speaker 8: cutting it off stop because you got to talk about
Speaker 8: that people.
Speaker 5: It could be that could be a problem. It can
Speaker 5: actually destroy your business act if you have the inventory
Speaker 5: too much demand, not enough inventory, then people can plain
Speaker 5: that they're not getting this stuff on time, and it's
Speaker 5: a real hassle.
Speaker 2: You see delays like six to nine.
Speaker 9: Yeah, yeah, I was just gonna I mean what helped us,
Speaker 9: honestly was the pandemic. You know, people were more patient.
Speaker 9: You know what I'm saying. People would, yeah, I wait
Speaker 9: three weeks for a sweater. I mean I ain't doing that,
Speaker 9: you know. So yeah, I mean that's how we stood
Speaker 9: up against that time. We definitely you know, two day
Speaker 9: turnaround now as far as shipping, but I mean back
Speaker 9: then it was.
Speaker 3: Yeah, I mean it was. It got ugly though, I
Speaker 3: mean it got ugly.
Speaker 8: Like I mean people, well, I'm beyond Like we went
Speaker 8: from I think you could get it, We could get
Speaker 8: sweaters in like six weeks to like three months.
Speaker 3: I mean we can say it now.
Speaker 8: There were people that ordered in August and literally didn't
Speaker 8: get it to like November December. Like he said, people
Speaker 8: were patient. So like it was one of those things where, too,
Speaker 8: what do we do so everything is on fire after
Speaker 8: that moment, we actually people wanted to invest in that moment.
Speaker 8: They're like, Yo, we see what you got going on,
Speaker 8: and we weren't ready. So like one of the things
Speaker 8: that we learned was we was like, all right, I'm
Speaker 8: never forget in September, We're like, yo, we're literally gonna
Speaker 8: put sold out on everything. Try to figure out how
Speaker 8: to feel these orders. But we got to put the
Speaker 8: infrastructure in. And then you're building a business. What I
Speaker 8: mean by infrastructure is you got to get lawyers, you
Speaker 8: got to get accountants, you got to make sure you
Speaker 8: on all your IP like all of that stuff, because
Speaker 8: you got to have an infrastructure.
Speaker 3: To be able to even take investment, you know.
Speaker 8: And so there were certain deals that we kind of
Speaker 8: missed out on because we didn't have the infrastructure. People
Speaker 8: were ready, they're like, hey, we want to do this
Speaker 8: on a convertible note. We didn't know what a convertible
Speaker 8: note was. And then we had like bad deals that
Speaker 8: we were able to kind of get out of where
Speaker 8: people said they were going to do certain things and
Speaker 8: they didn't do it. So like investment decks because we
Speaker 8: didn't know what we were doing in a sense, but
Speaker 8: we just took that time to literally I would say
Speaker 8: from September to January, all we did was just put
Speaker 8: in an infrastructure, figure out fulfillment, figure out customer service,
Speaker 8: figure out who we want to invest, who want to hire,
Speaker 8: who we want to hire, and then we kind of
Speaker 8: cut it back on. I would say, like in February,
Speaker 8: we had an article in GQ and then we did
Speaker 8: like you know, say, we did like fifty thousand in
Speaker 8: one day, so we was like, damn, okay, it's a
Speaker 8: business now. We were able to get all the orders
Speaker 8: out and we were able to kind of flip it
Speaker 8: back on. But it's I would say, like just anybody
Speaker 8: that wants to build a business, Like to his point,
Speaker 8: we were lucky enough because we built it during the
Speaker 8: pandemic and people were patient. But you gotta gotta have
Speaker 8: an infrastructure and you're not gonna be able to build it.
Speaker 8: You need lawyers and you need accountants like those. That's
Speaker 8: where it starts if you want to build a real
Speaker 8: business and take investment in because people looking at you
Speaker 8: niggam like, well we want to see these documents.
Speaker 3: We want to see this documents, and you're like what, so.
Speaker 8: You got to you know, learn all those things. I
Speaker 8: call it YouTube University because it's all out there.
Speaker 2: If you want it, we call it uyl University. Yeah, yeah,
Speaker 2: for sure, but bigger than that. So you when you
Speaker 2: put the business on freeze, how are we gaining income
Speaker 2: or did we say, you know what, we're going to
Speaker 2: use our finance background, say we're going to stack some
Speaker 2: paper so that we can sustain this. Are we doing
Speaker 2: other things? Because I know you were at a bank
Speaker 2: for a certain point during this time. What are we
Speaker 2: doing while we putting the company on freeze?
Speaker 10: Honestly, I mean I was. He wasn't getting paid.
Speaker 3: Yeah, I didn't get paid for a whole year. I
Speaker 3: was working for a whole year. Sweat equity.
Speaker 4: Sweat equity I love.
Speaker 10: Yeah, and he owns part of the business, now you
Speaker 10: know what I'm saying.
Speaker 3: So it was.
Speaker 9: I mean I was the one, you know, using the
Speaker 9: bread to pay for my rent, pay for my food,
Speaker 9: anything that I needed, but then also anything that he needed.
Speaker 9: If he needed me, he just hit me. And we
Speaker 9: get it, we get it. But I mean it was tough.
Speaker 10: You know, I was borrowing money from here, trying to
Speaker 10: get money from here.
Speaker 9: And it was a bunch of nose, A bunch of nose,
Speaker 9: but you know, just keep going using it.
Speaker 4: Back to p.
Speaker 3: Yeah, you know what I'm saying.
Speaker 8: It was really inspired too by like Nipsey during that time,
Speaker 8: like just all money in like we literally went all
Speaker 8: money and like we knew it was something special. We
Speaker 8: just kind of like, and I feel like a lot
Speaker 8: of people have been there before. It's like you know
Speaker 8: you got something, you know it's coming. It's almost like
Speaker 8: you're waiting on a big check and it's just like,
Speaker 8: how do you just limit that debt before you get
Speaker 8: the big check because a lot of times you get
Speaker 8: that so high. By the time you get the big check,
Speaker 8: you back at zero. So it was just one of
Speaker 8: those things where what we did was we knew that
Speaker 8: we didn't want to give up a bunch of equity,
Speaker 8: so it was just like we just kept figuring out
Speaker 8: ways of reaching our own pocket. Like that's like you said,
Speaker 8: didn't take anything from the business, because it was more
Speaker 8: important about the business standing up once you got the
Speaker 8: infrastructure in place. And that's why when we actually cut
Speaker 8: it on, it was like, Okay, it was worth the sacrifice. Now,
Speaker 8: like okay, boom, can we can run.
Speaker 3: Now, let's go.
Speaker 9: And we weren't and sorry, we weren't paying any money
Speaker 9: on marketing. I mean, we still haven't paid any money
Speaker 9: on marketing. And it's all been me, me being on
Speaker 9: the phone, just finding things that match between what we
Speaker 9: talk about, things to talk about on the golf course,
Speaker 9: things that y'all talk about. Me and y'all put y'all
Speaker 9: on there a couple of times, just from a standpoint
Speaker 9: of these are the things that we talk about on
Speaker 9: the golf course, you know what I'm saying. These are
Speaker 9: the things that we have in common with. I mean,
Speaker 9: we're regular folks just like everybody else that don't play.
Speaker 9: That's why you should come out here and just try it,
Speaker 9: you know, spreading network, you know what I'm saying. And
Speaker 9: I mean it grew from there just us being in
Speaker 9: tune with our customers. You just through through Instagram and
Speaker 9: that's how we grew it and kept their attention.
Speaker 5: You spoke about convertible note. You didn't know what that was.
Speaker 5: What do you know what?
Speaker 10: Yeah?
Speaker 3: I know what it is now, yeah, yeah, part of
Speaker 3: the learning process.
Speaker 8: Now we're raising money right now. So we went out
Speaker 8: and raised some capital. We raised it on a safe note.
Speaker 8: You know why combinator, essentially you.
Speaker 5: Can you explain what it convertible note is.
Speaker 8: Yeah, So for convertible note is essentially you will receive
Speaker 8: cash right now based on what you think. Well, basically,
Speaker 8: you receive cash, and it will the note will mature
Speaker 8: into equity essentially, that's the simple term of it. So
Speaker 8: you give me one hundred thousand right now and you
Speaker 8: essentially it's just a note, so you don't own any equity,
Speaker 8: and then you could say in twelve months that one
Speaker 8: hundred thousand will then convert into equity. So at that
Speaker 8: twelve month period, if it's if our business is valued
Speaker 8: that a million dollars, that one hundred thousand is worth
Speaker 8: ten percent of our company, so it converts. Now the
Speaker 8: good good thing about a convertible note, you could also say, hey,
Speaker 8: you know what, let's say the company's value that two million.
Speaker 8: I could just pay you back on your note and
Speaker 8: give you interest so you don't have to receive equity.
Speaker 5: But yeah, and then you said the investment deck, So
Speaker 5: that's like the deck that you put together for investors. Yes, yeah,
Speaker 5: and it has like all of the projective revenue in
Speaker 5: and stuff like that.
Speaker 3: Yeah.
Speaker 8: So we had projective revenue, and we didn't even necessarily
Speaker 8: do that. What we did was we did it basically,
Speaker 8: we simplified it because we did it on a safe note.
Speaker 8: And then if anybody, I would definitely tell them go
Speaker 8: look into what a safe note, y combinator. It really
Speaker 8: makes it simple for any like founders that are out
Speaker 8: there to kind of control your equity and your business.
Speaker 3: And we made it really simple.
Speaker 8: And then what we did was we put our strategy
Speaker 8: in there essentially on what we were going to do
Speaker 8: with the money in the third and fourth quarter. So
Speaker 8: we raised money basically in the first and second quarter
Speaker 8: of the year. Really second quarter is when we really
Speaker 8: focused on raising money in capital, family and friends around
Speaker 8: not a Series A. And then we essentially said when
Speaker 8: that note matures, you know, how.
Speaker 2: Did you figure out how much equity and you were
Speaker 2: willing to give up? Is that something you too sat
Speaker 2: down and said, right, we're comfortable at this number.
Speaker 3: Yeah. Yeah.
Speaker 9: It was more of a where do you think we
Speaker 9: could thrive that, you know if we give I mean,
Speaker 9: let's say, is for example one hundred percent. Let's say
Speaker 9: we're trying to give away twenty percent of our business.
Speaker 9: I mean we got to a point where we were
Speaker 9: just like, I mean, it's twenty percent too much because
Speaker 9: how much control do we want them to have? You know,
Speaker 9: how much visibility or what is it that they want
Speaker 9: from this?
Speaker 10: You know what I'm saying, like and how much of
Speaker 10: a stronghold and.
Speaker 9: In the contract if it's if that percentage is high enough,
Speaker 9: I mean, what they can actually do to our company,
Speaker 9: you know, what they can control and what they can
Speaker 9: say on what we do.
Speaker 8: So but and I'll also say too, like just going
Speaker 8: through the process, you you got to keep your business attractive,
Speaker 8: so like most like and we had like a lot
Speaker 8: of basically BC's and sharks come at us early, right,
Speaker 8: and so they everyone's going to say, I only want
Speaker 8: to invest in your business unless I can have basically
Speaker 8: a strong percentage because I want to be invested in it.
Speaker 8: But then it's like no, because if you do it
Speaker 8: too early, you don't necessarily even give room for vcs
Speaker 8: later with the big money so early.
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Speaker 11: An illegal alien from Guatemala charged with raping a child
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Speaker 11: Donald J. Trump's leadership. I'm Christy Noman, the United States
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Speaker 2: Will be protected sponsored by the United States Department of
Speaker 2: Homeland Security.
Speaker 8: Go, you really want to keep it as low as possible,
Speaker 8: and you got to be very strategic with who you
Speaker 8: invest with.
Speaker 3: And that's what we did.
Speaker 8: So like we went and necessarily got I would say,
Speaker 8: like a quiet investor, someone that really knows to invest,
Speaker 8: like not someone that's like, all right, if I give
Speaker 8: you a hundred thousand, I'm gonna need it back in
Speaker 8: six months or I'm gonna need it back in a year. No,
Speaker 8: it's an investment. Let this investment mature over time. So
Speaker 8: that was one of the things that I think we did.
Speaker 8: And then being strategic, so like if we had one
Speaker 8: person in this area, if we had a lawyer to invest,
Speaker 8: I e.
Speaker 3: An example, like we.
Speaker 8: Didn't need to go get another lawyer to invest. Let's
Speaker 8: go get an accountant to invest, Let's go get another
Speaker 8: you know, just different fields because now you can leverage
Speaker 8: them as well because they're invested in your business. So
Speaker 8: we kind of diversified I would say, our investor. And
Speaker 8: then we also were just really conscious of like, and
Speaker 8: I'll say this, like one of the deals that we did,
Speaker 8: we were able to get out like two deals basically
Speaker 8: to get us where we are to that and one
Speaker 8: of them was I would feel like they didn't understand
Speaker 8: what we were trying to do.
Speaker 3: It was kind of like a lack of knowledge.
Speaker 8: So we basically was like, yo, come down on equity
Speaker 8: so we can make somebody else fit so that the
Speaker 8: business is still attractive in the future.
Speaker 3: And they're like, huh, what you want to come down?
Speaker 8: I was like, no, we got to do this because
Speaker 8: if we give up kind of what he was saying,
Speaker 8: the line's share of our business too early, it leaves
Speaker 8: no room later on. And so we were able to
Speaker 8: honestly get out of that deal.
Speaker 3: But we were able.
Speaker 8: I would say one of the best deals we did
Speaker 8: was we partner up with our manufacturing partner right now
Speaker 8: and get terms. Because everyone says cash flow, cash flow,
Speaker 8: cash flow, but I truly understand what cash flow means
Speaker 8: because you'll lock up your cash if you got bad terms.
Speaker 8: And an example would be when we first started a business,
Speaker 8: we were paying fifty percent on an order up front,
Speaker 8: and then it takes what ninety days for it to
Speaker 8: get produced, and then you gotta sell it, so you
Speaker 8: really want to.
Speaker 3: You got one hundred and twenty days.
Speaker 8: Let's say you put up one hundred grand on inventory,
Speaker 8: you got one hundred and twenty days without and it's
Speaker 8: still locked up and you still got bills every month.
Speaker 8: But now we were able to get to the point
Speaker 8: where we got better terms. So now we could place
Speaker 8: an order ninety days to produce it. Once you receive it,
Speaker 8: we got a net thirty, So now you got that
Speaker 8: that cash.
Speaker 2: We just had about net thirty.
Speaker 5: People hear net thirty, forty fifty, net sixty. They don't
Speaker 5: know what that is.
Speaker 2: That's something we learned very very early.
Speaker 8: No, net thirty isn't basically, it's it's when you have Okay,
Speaker 8: the person is saying, from this day, you have thirty
Speaker 8: days to pay me or forty five days to pay me,
Speaker 8: but you get to receive the services on the front end.
Speaker 8: So that's the thing, Like you get the goods on
Speaker 8: the front end, where before we was paying for the
Speaker 8: we had to put fifty percent up front. And this
Speaker 8: is why people say credit is so important because you
Speaker 8: can't get these type of deals unless you have good credit.
Speaker 8: So we were playing fifty percent up front, fifty percent
Speaker 8: on the arrival, and then it was just all on us,
Speaker 8: where now we can place an order no money up,
Speaker 8: receive it no money up, and then once we start
Speaker 8: in a sense getting money with that NET thirty, then
Speaker 8: you can pay them back.
Speaker 5: You know, that's something that you know, all of this
Speaker 5: stuff and stuff that we learn on the fly, So
Speaker 5: at least we did learn on the fly, and it's
Speaker 5: like learning the language is extremely important. So for us,
Speaker 5: we've been on the opposite side of that as far
Speaker 5: as like, you know, if we have an ad. Let's
Speaker 5: say Joe blows you know, grass company, grass cutting company
Speaker 5: wants to do an ad and then they have like
Speaker 5: NET forty five or NET thirty, So we do the ad,
Speaker 5: but then they don't pay till thirty days or forty
Speaker 5: five days later. So it's important to understand that because
Speaker 5: it's like if you do an AD or somebody, you
Speaker 5: think you're gonna get paid tomorrow and then you're waiting
Speaker 5: on the money and then it's like where's the money.
Speaker 5: It doesn't come until too.
Speaker 2: Much from there, it goes back to your point of
Speaker 2: why having an accountant is super important, We'll have like
Speaker 2: six sads in that time, and you're like, wait, did
Speaker 2: we get paid for the last one?
Speaker 3: Wait?
Speaker 2: We used to start going. I remember when we first
Speaker 2: started our YouTube and we had some views and I'm like, wait,
Speaker 2: we made eighty three dollars and I'm calling Google. I'm like, look, man,
Speaker 2: when we getting this eighty three dollars? It's that thirty guys.
Speaker 2: I'm like, oh, okay, I knew that. I wait on
Speaker 2: it right.
Speaker 8: And I also say, like too, to your point, it's
Speaker 8: just a stigma, like you said earlier, like we don't
Speaker 8: know knowledge, and that's why credit is so important in debt,
Speaker 8: Like it's okay to use good business credit and so
Speaker 8: you don't tie up your cash, you know what I mean.
Speaker 8: You just got to be smart about it to know.
Speaker 8: But like that's what I was saying earlier, where like
Speaker 8: you give up so much. When you finally do get
Speaker 8: the income, you don't have nothing left because you had
Speaker 8: all these bad terms where like literally, okay, yeah you
Speaker 8: did fifty thousand, but you're still old eighty because and
Speaker 8: you behind and now they charge you interests and all
Speaker 8: of that. So all of that stuff is very very important.
Speaker 8: Like you said, man, we learned it on the fly,
Speaker 8: like you just gotta what was that book we man,
Speaker 8: my man from light Ship Capital. It was called Venture Something.
Speaker 8: I wish I knew the title of.
Speaker 3: It, but it was what you're talking about.
Speaker 8: It was a really good book and it really really
Speaker 8: broke down like how venture capitalists think and what are
Speaker 8: some of the most important things that you need to
Speaker 8: do to kind of get to where we are today.
Speaker 3: Because it was definitely learning, Like.
Speaker 8: We definitely learned got a lot of good people, getting
Speaker 8: the right help around you.
Speaker 3: That's just like anything else. And now you know we're
Speaker 3: rocking and rolling.
Speaker 8: We got our COO definitely needs somebody that like knows
Speaker 8: the business. That was one of the important things, and
Speaker 8: then start putting people in position so he has a
Speaker 8: role in the company. I have a role in the company.
Speaker 8: Our CEO has a role in the company. Like everybody
Speaker 8: kind of like playing that role. Everybody still does everything,
Speaker 8: but it's still kind of like you want to work
Speaker 8: towards truly like putting you know, people in the right
Speaker 8: position to be successful.
Speaker 5: Very important. Okay, so how did this deal.
Speaker 10: With Jordan come up?
Speaker 3: About I was. Yeah.
Speaker 9: So, I mean from all the marketing that we did,
Speaker 9: there came a point where actually CJ.
Speaker 3: Paul reached out.
Speaker 2: In my mind, I'm thinking like se J pull I
Speaker 2: know it was a c C. Bath Yeah, Jordan all
Speaker 2: around this.
Speaker 3: Yeah, yeah, so CJ.
Speaker 9: He definitely asked about two of everything, like Earl said,
Speaker 9: you know, uh, and then more to give to people
Speaker 9: in the bubble.
Speaker 5: But so we tour two of everything exactly to you
Speaker 5: had the polo shirts. Obviously, what exactly are they asked
Speaker 5: him for to of every like what time?
Speaker 9: It was just yeah, at that time it was T shirts, sweatshirts, hats, socks,
Speaker 9: and like some magnet lapels.
Speaker 8: Just like four items. It wasn't nothing too crazy. We
Speaker 8: didn't even have polos. And that's the other thing I
Speaker 8: want to say to just real just to chime in.
Speaker 3: It's like.
Speaker 8: We started a golf brand and we didn't even have polos, right,
Speaker 8: it was just the logo. And then like I got
Speaker 8: to give oh a lot of credit because he don't rush,
Speaker 8: like he said, he want quality on everything, so it's
Speaker 8: like doing it the right way. He could have easily
Speaker 8: rushed and like, oh we had god brand, let's just
Speaker 8: slap some polos together. It was like, nah, I want
Speaker 8: them polos to be right.
Speaker 2: Yeah, and you're the actual logo right.
Speaker 9: Yeah, so yeah on a shoe, man, that's crazy.
Speaker 10: But yeah, man, so going from there, well.
Speaker 3: Where else not just the hold like CJ like Gentry
Speaker 3: and yeah yeah yeah.
Speaker 9: So CJ came on and he was just like, yeah,
Speaker 9: I definitely want to introduce you guys a Gentry Humphrey.
Speaker 9: He's a VP over in Nike, I guess not I
Speaker 9: guess the god of footwear or bringing sneakers back in Nike.
Speaker 10: That's what they know him for. But we went out
Speaker 10: to go play golf with him.
Speaker 9: Well first well first we got on the phone with
Speaker 9: him and he liked this enough to where he got
Speaker 9: on some on the phone with him J and so.
Speaker 5: We had Michael Michael Jordan's what excuse me?
Speaker 2: Can we not just plays over that you got on
Speaker 2: the phone with Michael Jeffery Earl? Please please don't don't
Speaker 2: bring over to Michael Jordan.
Speaker 8: Yeah, so we end up So what happened. So this
Speaker 8: is like August the twenty twenty. We talked to g
Speaker 8: g'z like, yo, I love what y'all doing and this time,
Speaker 8: he knew MJ was real big in the golf. Everybody knows,
Speaker 8: well not everybody, but after the documentary everybody saw it.
Speaker 3: So he flips it over the MJ like, yo, just take.
Speaker 8: It, like Michael Jordan, Michael Michael Jeffrey, Michael Jeffrey Jordan, Sir,
Speaker 8: just our deck.
Speaker 2: I'm about to do that the J cole Michael Jeffrey Jordan.
Speaker 8: Yes, he flips the deck over to him. He sees
Speaker 8: it and he's like, yo, I love it. Like just
Speaker 8: an email. We haven't spoken to him or nothing like that.
Speaker 8: It's just kind of just like you know, somebody's like
Speaker 8: we come to some of you, like I know, Envy.
Speaker 8: I'll just I'm gonna see what he thinks, Like I
Speaker 8: can't just walk you in the room just yet, like
Speaker 8: let me test the waters. If he bites, then we'll
Speaker 8: take it from there. So that's what happened. And then,
Speaker 8: like he said, the moment came because these things kind
Speaker 8: of started rolling and we still, like he said, we
Speaker 8: market and we're still doing our thing and then we
Speaker 8: end up. So it was funny because he's like all right, yo,
Speaker 8: y'all ready, and we're like, what you mean He's like
Speaker 8: Mike wanted, you know, y'all ready to talk to Mike,
Speaker 8: like y'all gonna talk directly to him and kind of
Speaker 8: pitch it like because you need to hear it from y'all,
Speaker 8: like y'all passion the real story to be like.
Speaker 3: Yeah, we ready, we ready. And it was funny.
Speaker 8: I always joke with people because I'm like, this is
Speaker 8: the this is the first zoom call where like literally they.
Speaker 3: Was like, yo, y'all need to be on there early.
Speaker 8: Y'all got thirty minutes, like and it said, don't get
Speaker 8: stars struck, don't be up up like he gonna come on,
Speaker 8: y'all gotta be ready because there was other stuff he
Speaker 8: had to do too, So it wasn't just like our meeting.
Speaker 8: It was just like we found some time. He gonna
Speaker 8: take out time out of his schedule and pitch it
Speaker 8: to him, and we got on there. We pitched it
Speaker 8: to him and I'll never forget like we did our
Speaker 8: whole spill.
Speaker 3: He was like, all.
Speaker 8: Right, those are two great stories. We tell the best stories.
Speaker 8: Did we sign them yet?
Speaker 3: And they were like on the phone like uh yeah, yeah,
Speaker 3: we were on it. Yeah.
Speaker 8: So it was like it was like mj believe like
Speaker 8: he he he immediately got in one of the things too,
Speaker 8: like he loved golf. I don't know people know, like
Speaker 8: at one point Michael Jordan literally got kicked off a
Speaker 8: golf course for wearing cargo shorts, like in modern time,
Speaker 8: like not low before he won championships. No, like this happened,
Speaker 8: and I think in Miami and like oh six, don't
Speaker 8: quote me on the date, but literally it was definitely
Speaker 8: in the two thousand Michael Jordan got kicked off a
Speaker 8: golf course and got basically said you can't come back
Speaker 8: here because he had on cargo shorts.
Speaker 3: So like I feel like that was a no.
Speaker 8: Reason too why he created his own golf course and
Speaker 8: he understood like y'all trying what y'all trying to break
Speaker 8: and do, and like you know, it was just like
Speaker 8: he's like yo, like I get it.
Speaker 3: I get it.
Speaker 9: And from them he has a golf course. Yeah, he
Speaker 9: has his own golf course, Rove twenty three down in
Speaker 9: Hope Sound, Florida.
Speaker 5: In Florida.
Speaker 3: Yeah, yeah, yeah, we've been at this time right.
Speaker 9: Next to JUPI to Florida. I mean he's not too
Speaker 9: far from like Tiger Woods, live and you already.
Speaker 5: Know have you had, Like how y'all communicated with him?
Speaker 8: I mean I was, I've I've talked, We've talked about
Speaker 8: we talked to him by it like three times. Oh
Speaker 8: talk to him a couple of times without me just
Speaker 8: being around.
Speaker 5: So how is that? How is How is he?
Speaker 2: Is he?
Speaker 5: Because I always everybody always know he's the most competitive
Speaker 5: person in the world. And he's real hard to you know,
Speaker 5: on his teammates in that documentary thing like that, So
Speaker 5: you know, not a lot of people will have access somebody.
Speaker 3: He's real.
Speaker 5: He seems like an introvert. Also, he's not really like
Speaker 5: it's jay Z.
Speaker 2: It's not.
Speaker 5: You can't just not a lot of people speaking to
Speaker 5: Michael Jordan's So I was, how is it? How is he?
Speaker 3: Yeah?
Speaker 9: I would say the first time we met him, it
Speaker 9: was with G. We were out of the golf course.
Speaker 9: We finished up on the eighteenth hole and G says, yeah, man,
Speaker 9: these are my guys, and you know it's a large one.
Speaker 9: He could really play me. First thing he asked me,
Speaker 9: but would you shoot? I'm like, man, I shot like
Speaker 9: seventies Man, Like, man, get out of here, man.
Speaker 2: You know, really seventies a professional number for those not
Speaker 2: in the know.
Speaker 9: Yeah, yeah, but no really competitive, nice guy. Let me
Speaker 9: talk about basketball. But that was just the first time
Speaker 9: that we met.
Speaker 8: Yeah, so the first time and then like it was
Speaker 8: kind of just real cashual breeze by kind of like
Speaker 8: a thing like you know, like he acknowledged that he
Speaker 8: like he definitely spoke, but.
Speaker 3: It was kind of like all right, moving on.
Speaker 8: But then I would say, like, so the one of
Speaker 8: the times we get up there, probably the third time
Speaker 8: we out there with c C.
Speaker 3: Sabathian, who loves golf.
Speaker 8: Like CC he retired, he playing golf every day, and
Speaker 8: so Cec we go down there to the golf course
Speaker 8: to grow twenty three. We go play nine holes. I'm like,
Speaker 8: all I'm about to run back in or whatever. So
Speaker 8: I go back into the golf shop and I'll never
Speaker 8: forget this moment for the rest of my life.
Speaker 3: So I walk in the joint and.
Speaker 8: He's sitting down and he looks at me and he's like,
Speaker 8: my boy, Like I'm thinking somebody behind me. I'm like,
Speaker 8: there's no way Michael Jordan knows who I am.
Speaker 3: And then he God gave me that Now like now
Speaker 3: I'm talking to you like, you know, I'm talking to you,
Speaker 3: like what's up. So I'm like, oh shit, Mike, you know.
Speaker 8: So I walk over there and you know, I'm talking
Speaker 8: to him. He just like really remember the depth. But
Speaker 8: he said what's going on? Like, uh, where's Elijah one?
Speaker 8: And I'm like, oh, he outside like with CC like
Speaker 8: they on the tee or whatever. And then somebody next
Speaker 8: to him he knew, uh oh knew him or whatever
Speaker 8: he liked, so dude named Jesse.
Speaker 3: So Jesse like a large one outside, so he get
Speaker 3: up go talk to oh.
Speaker 10: So then somebody else's table like, oh.
Speaker 8: Man, look what you got on the feet. So I
Speaker 8: had on like the US Open Jordan Fords. They was
Speaker 8: like real exclusive, like the Federal d He was like, nah,
Speaker 8: these were these a golf us the golf Yeah, yeah,
Speaker 8: golf and he like he like, damn, I don't even
Speaker 8: got those.
Speaker 2: I'm like, you know what I mean, I don't want
Speaker 2: to give up my plug, Yeah, you know what I mean.
Speaker 8: Like so it was kind of like that awkwad moment
Speaker 8: and then like we just started rapping. But I did
Speaker 8: kind of I do tell people, I did kind of
Speaker 8: have that moment where it was like all right, like
Speaker 8: it was like frozen in time. I don't even remember
Speaker 8: what the conversation was about. Like he just kind of like,
Speaker 8: all right, you can move now.
Speaker 3: Like like I was like stuck there. Like it was
Speaker 3: like I was like all right, cool.
Speaker 8: So then we end up going back out on the
Speaker 8: tee and then we actually got a picture and we
Speaker 8: got it definitely. It's on our Instagram and we gotta
Speaker 8: put that up on the website too. But we ended
Speaker 8: up taking a picture shortly after that with him, so
Speaker 8: cc him and I kind of came back in and
Speaker 8: then we just like busted up for a minute and
Speaker 8: got to pick with him.
Speaker 5: So all right, so you meet him your devaluation. He
Speaker 5: likes it, so he signs you guys to Jordan Brand.
Speaker 5: Is that how that happens.
Speaker 9: So we're definitely still working on a partnership as far
Speaker 9: when it comes to that. I would say actually the
Speaker 9: day after that happened, actually he left and had to
Speaker 9: go do some work, had to go do something, and
Speaker 9: I stayed to practice. So got there maybe like eight
Speaker 9: am and I'm hitting balls, you know, out on the
Speaker 9: driver range, just practicing. He gets there like none you know,
Speaker 9: yellow Ferrari pull up parking on the curve all outside.
Speaker 3: Yes, course, this his course.
Speaker 9: So he parking, get out, he wave, I'm like yo,
Speaker 9: So goes inside, pray, probably tease off. In another fifteen minutes,
Speaker 9: so waves again. So ends up playing non holes, makes
Speaker 9: the turn. I'm still practicing, you know any way, like
Speaker 9: I see you, you know. Then he ends up playing
Speaker 9: another nine holes and they finished. I'm still practicing. Hour
Speaker 9: goes by after he finishes. I finally finished. I come
Speaker 9: inside my prolo drenched, you know what I'm saying, just
Speaker 9: from being out there all day.
Speaker 5: He got it.
Speaker 9: I got in and he was like, okay, I see
Speaker 9: you out there working. I see you out there working.
Speaker 9: You know.
Speaker 3: Get this man somes the Caro.
Speaker 10: You know, because he owns your part of Sanchro.
Speaker 9: So Drakes and Carol stood there for a couple of minutes,
Speaker 9: ended up changing, had a flight to catch change, came back,
Speaker 9: sat down. He was probably sent at the table with
Speaker 9: a good four or five of the guys, and one
Speaker 9: of the guys at the table just asked, yo, so
Speaker 9: tell me a little bit about east side golfing. What
Speaker 9: you guys are doing. I maybe talked for a good
Speaker 9: minute and a half and MJ just cuts me off,
Speaker 9: and he says, and that's why we're collabing with them,
Speaker 9: you know. And I just explained, you know, who I was,
Speaker 9: who Eorl was, and what we're trying to do and
Speaker 9: trying to change and what we're actually bringing to the
Speaker 9: game and.
Speaker 3: How it was going to look different, and he was
Speaker 3: just all with it, you know.
Speaker 9: And then we end up drinking some corral together, smoked
Speaker 9: a little cigar, you know, and.
Speaker 5: So it was so the collaboration is still kind of
Speaker 5: it's still it works, yeah, Like.
Speaker 10: Well collaboration partnership.
Speaker 8: Yeah, I mean it's there, Like we definitely are partners
Speaker 8: with the Jordan brand. Like it's definitely a partnership there.
Speaker 3: We are.
Speaker 8: What we're working on right now is just trying to
Speaker 8: figure out, you know, for next year, like that's the
Speaker 8: big thing. And like we got shoes and like record time.
Speaker 8: So that's why like these first ones are super limited,
Speaker 8: just because.
Speaker 5: So what is that all right? What is actually to collaborate?
Speaker 5: You guys took Jordan sneakers and made them golf shoes.
Speaker 8: So no, they had golf shoes out. They have Star
Speaker 8: already started coming out with Jordan sneakers. Yes, with the
Speaker 8: cleats on and then they started like engineering them better
Speaker 8: because initially it was just literally just like a sneakers.
Speaker 8: They end up developing to where they're like, okay, they
Speaker 8: started signing like athletes on the tours. So there's a
Speaker 8: couple of guys on the PGA tour that wears on,
Speaker 8: like Bubba Watson is one, Pat Perez, a black guy
Speaker 8: by the name of Harold Varner who's out there. And
Speaker 8: so like the engineering started to get behind it. So
Speaker 8: the shoes started to become more and more popular, they
Speaker 8: started making more and more of them, and then what
Speaker 8: we came involved was we're the first ever Jordan golf
Speaker 8: shoe collabor with a golf brand. So like they've kind
Speaker 8: of created like custom shoes golf shoes before, but they've
Speaker 8: never did a collaboration with any other golf brand. And
Speaker 8: so like that's where our partnership lies, where it's like
Speaker 8: this is the first ever, but we're excited because there's
Speaker 8: more in the future.
Speaker 5: So so so what exactly are you, Like what kind
Speaker 5: of merchant did you collab on?
Speaker 3: So right now, we just did the shoe.
Speaker 8: The shit this one the shoe, and we did it
Speaker 8: in record time, Like people gotta understand, like we did
Speaker 8: it a shoe and literally, in like eight months, you
Speaker 8: made your own shoe. So yeah, we had it's the
Speaker 8: Jordan for it's the Jordan Ford. Yeah, but we designed
Speaker 8: like the colors the Okay, so it's Jordan Ford, but
Speaker 8: you put the spice on it. No, the spikes are
Speaker 8: already on there. But what we did with spikes spice
Speaker 8: your own drip to it.
Speaker 9: Yes, yeah, So I mean I came up with the
Speaker 9: design myself, and it was honestly, I came to ge
Speaker 9: we went to go to breakfast, and I came up
Speaker 9: with a deck. It was probably like six different shoes.
Speaker 9: He came with a deck. It was maybe like four
Speaker 9: or five different shoes. We sat them next week. Well
Speaker 9: actually we just exchanged decks. I looked on it and
Speaker 9: I was like, bro, it's the same shoe.
Speaker 2: So yeah, that's and I'm thinking to myself, like, y'all
Speaker 2: both said we're doing the four because I would imagine
Speaker 2: they wanted you to collaborate on a bunch of shoes.
Speaker 2: They gave you a bunch of the numbers, and you're like,
Speaker 2: the four is the one you.
Speaker 10: Usually when you collabed with Jordan, you don't have a.
Speaker 3: True telling you they already inline shoes and you get it.
Speaker 9: Like yeah, so there's a certain time that let's say,
Speaker 9: Nikes doing the coming out with the Jordan's eight at
Speaker 9: this time, so you know, during June through October, and
Speaker 9: were coming out.
Speaker 10: With a Collapse through June through October.
Speaker 3: So we're gonna we're gonna be getting the eight.
Speaker 2: So it just yeah, yeah, you don't get this makes
Speaker 2: sense now?
Speaker 3: So now the Union four, Yeah, it's the year four.
Speaker 2: It's the year of the four. So the Union four
Speaker 2: goes up there. If Dancee wanted to collaborate, he would
Speaker 2: have a you have a four.
Speaker 8: Yea, And like even don c said it, like you
Speaker 8: take what they give you, like quote unquote, he didn't
Speaker 8: necessarily want it to he killed the two kil still
Speaker 8: one of the best tunes out there. But at the
Speaker 8: end of the day, like you don't you don't get
Speaker 8: to pick before it is or it is, and you
Speaker 8: just kind of put your you put your style on
Speaker 8: like he said, you put the spice on it. And
Speaker 8: that's what we were able to do. But there's more coming.
Speaker 8: Like so basically we was in line. We collab It
Speaker 8: was dope and then just the reaction has been just
Speaker 8: unbelievable to wait people, the buzz, it's.
Speaker 2: Just what's the first thing I said when y'all came
Speaker 2: out the car, Yeah, that.
Speaker 3: We bring them? Yeah.
Speaker 2: How acceptive were they to you not having the Jordan
Speaker 2: logo but the actual east Side golf logo on the
Speaker 2: it's on the tongue, correct, it's on the top. They
Speaker 2: was like, all right, we can do that.
Speaker 3: They were very accepted.
Speaker 5: The cleat that logo on the tongue, the Jordan logo
Speaker 5: on what the Jordan logo.
Speaker 3: Is, Yes, yeah it is. It's right on the tongue.
Speaker 9: Yeah, yeah, yeah, it's right there in the tongue. Well,
Speaker 9: actually the regular four has the patch on it. This
Speaker 9: is the first four where they it's no patch on
Speaker 9: the actress.
Speaker 3: It's just a log.
Speaker 5: Yeah you got you gotys send us a professional pictures,
Speaker 5: will put it on YouTube.
Speaker 3: Yeah for sure.
Speaker 9: And then on the bottom of it, I actually came
Speaker 9: out with a candide, how I ain't.
Speaker 5: Bring the how I ain't bring the first thing?
Speaker 2: I said, brother, we got.
Speaker 5: Gotta be prepared at all times.
Speaker 2: Yes, this is not like you guys, but look it's
Speaker 2: not like this mantle up here is waiting for you.
Speaker 5: Waiting for wen't need? So all right, when did they drop?
Speaker 3: Tomorrow?
Speaker 5: Yeah, they have to come out yet now.
Speaker 8: Yeah, we released from tomorrow, so we had a we
Speaker 8: had a raffle, so we did it raffle style.
Speaker 5: And tomorrow because this episode is going to come out
Speaker 5: after that, so June seventh, August seventh, and seventh, Yeah,
Speaker 5: it's going to come out and how is it going
Speaker 5: to be released?
Speaker 8: So we did it just because we're trying to fight
Speaker 8: the bots. So like we still got bots, like I mean,
Speaker 8: and even Nike gets botsed like and we're not as
Speaker 8: big as Nike. So what you basically do is to
Speaker 8: ensure that it is as random as possible. We did
Speaker 8: a raffle where people can sign up, which the sign
Speaker 8: up has been insane.
Speaker 3: We got like one hundred and I think it's.
Speaker 8: One hundred and seventeen thousand entries, but we had to
Speaker 8: scrape through I think at one point it was like
Speaker 8: eight hundred thousand because of the bots, so.
Speaker 3: It's just over a million now.
Speaker 8: So you basically got to like constantly be scrubbing to
Speaker 8: ensure and there's ways that you can check like essentially
Speaker 8: like user behavior so like there's a way that if
Speaker 8: you were to sign up on a raffle non times
Speaker 8: out of ten for us, like you're going to hit
Speaker 8: the site multiple times. So if you just come on
Speaker 8: one time, then we know generally speaking, that's probably a bot.
Speaker 5: So you get to control out a Nike Nike Well,
Speaker 5: it's kind of like a combination of both, right, Like
Speaker 5: they obviously kind of help you through that process. Is
Speaker 5: it sold that now?
Speaker 8: It's so exclusively on Eastside Golf dot it's hold on
Speaker 8: your websit and he's like sleepingly sold on east side
Speaker 8: golf dot com.
Speaker 2: For the first be crazy.
Speaker 5: Yeah, yeah, how much the inventory do you have?
Speaker 3: It's super limited. I can't release the number. It's super limited.
Speaker 5: And Nike and that's Nike ships hit.
Speaker 9: Yeah.
Speaker 8: Yeah, it's all gonna be shipped. Yeah, it's all gonna
Speaker 8: be shipped and delivered. But if you gotta go to
Speaker 8: Eastside golf dot com.
Speaker 2: Yeah, I mean every sneaker page on Instagram had them.
Speaker 8: Yeah yeah, Now we dominated the sneaker culture for like
Speaker 8: forty eight hours.
Speaker 4: It was crazy.
Speaker 5: It was how long do you anticipate before it cells out?
Speaker 3: Oh, it's gonna be seconds.
Speaker 8: I mean because you got to under it like it's
Speaker 8: already in a sense sold out. Like the way you
Speaker 8: get it is through the raffle, And like I said,
Speaker 8: we've scrubbed and we still got about one hundred and
Speaker 8: seventeen thousand entries for super limited pairs.
Speaker 3: Two seconds.
Speaker 8: They said, like the buzz for these is like the
Speaker 8: d or Ones. Yeah, no, bs like.
Speaker 5: And their golf shoes and their golf So everybody's gonna
Speaker 5: wear them in the golfers. People's just gonna wear them
Speaker 5: just I think I.
Speaker 9: Think I think a few people are gonna take the
Speaker 9: spikes off the bottom of.
Speaker 8: It because you're gonna take them out, and just because
Speaker 8: you can replace the spikes.
Speaker 2: Yeah, you go to you know the address, right, I'm
Speaker 2: gonna show you the closet after we okay.
Speaker 9: Yeah, you go to a golf store and you get
Speaker 9: a spike removal. I mean it's a little too pronged.
Speaker 9: Take you a second, clip.
Speaker 8: It out because they were built so like you wear
Speaker 8: them down, you can kind of replace.
Speaker 3: You can definitely take it out. And that's the thing.
Speaker 8: Like people honestly are treating like a collector's item too,
Speaker 8: So like people just going like just like the yours.
Speaker 8: I'm telling you, it's so similar to the door, Like
Speaker 8: people a gonna try to get them and just put
Speaker 8: them up. Now it's gonna be people that will also
Speaker 8: wear them on the golf course as well, but generally speaking,
Speaker 8: most people are just gonna kind of put them up
Speaker 8: and sit on them too late to get the camp.
Speaker 2: We're gonna talk about that. I know that their power
Speaker 2: is one thing, right, and you're trying to change the game,
Speaker 2: so obviously with the cleats, but what is your vision
Speaker 2: for some of these tours? Are we customized? Like what
Speaker 2: are you gonna do? Is it going to stick to
Speaker 2: khakis and polos up? We gotta bigger vision, like and
Speaker 2: we gonna see dudes wearing and had bands on the
Speaker 2: like what we're doing.
Speaker 9: I mean right now when it comes to the tournaments,
Speaker 9: we're so we're taking the approach of collabing with every
Speaker 9: single tournament. So we're coming out with pieces that were
Speaker 9: selling the in their tour tent So like even we
Speaker 9: just did a Rocking Mortgage Classic, did a collab with
Speaker 9: Rocking Mortgage, so all the pieces were custom They're not
Speaker 9: sold on the website, you can only get them at
Speaker 9: that tournament. So we're releasing pieces like that. But then
Speaker 9: also how we truly grow in golf is the pieces
Speaker 9: that we're releasing that are for golf. I mean we're
Speaker 9: talking about, you know, pieces as far as like a vest, hoodie,
Speaker 9: you know what I'm saying. Also go over a polo,
Speaker 9: over a T shirt. This is something that's coming a
Speaker 9: little later this year. We're coming out with a jacket,
Speaker 9: you know, later this year, maybe like Bomber next year.
Speaker 4: You know.
Speaker 9: So these are different things that you can honestly wear,
Speaker 9: you know, out with the boys, go get a drink in.
Speaker 9: But also we're to the golf course and be comfortable,
Speaker 9: be warm, and be fashionable.
Speaker 1: Oh.
Speaker 2: At the same time, y'all trying to find a signature
Speaker 2: athlete because I know you mentioned Varna and I know
Speaker 2: Cameron cha Champ because it's very limited. It's like four
Speaker 2: players African American players that are on the tour, so
Speaker 2: I can imagine maybe starting there and then.
Speaker 3: No, no, that's not the plan. I mean, we got
Speaker 3: an athlete right here, like we're.
Speaker 2: Gonna break that. We're gonna break that news aflete.
Speaker 8: Nah oh, I mean, like he said, that's why the
Speaker 8: reason he started the company, Like he's super talented, Like
Speaker 8: he's not wasting his time like he know, like if
Speaker 8: I thought like it was a waste of time.
Speaker 3: So like I even got to tell this story you mentioned, uh,
Speaker 3: Cameron Champ.
Speaker 8: Yeah, so we played in the pro am, which is
Speaker 8: essentially it's almost like an open run. So imagine like
Speaker 8: before an NBA game, if you got to like warm
Speaker 8: up with the guys right and just kind of warm up.
Speaker 8: So that's basically what it was, like a warm up
Speaker 8: that we did at a PGA tournament. So it's called
Speaker 8: a pro am, so you play with pros and amateurs
Speaker 8: and oh, we get to the first and like the
Speaker 8: two pros get up in here. It was Tony Phenam
Speaker 8: and Cameron Champ in New Orleans. So they get up,
Speaker 8: they bomb it down the middle, and then were about
Speaker 8: to walk off because typically we playing up amateurs play
Speaker 8: from up here, pros play from back here. O was like, nah,
Speaker 8: I want to play from back here, and the PGA
Speaker 8: Tour rules officials like, you know, sir, like this ain't
Speaker 8: the time, like just t up there.
Speaker 3: He like, nah, I want to play from right here.
Speaker 3: They was like oh okay.
Speaker 8: So then he ended up putting it in the ground,
Speaker 8: got up there and bomb that joint down the middle.
Speaker 8: And these two are one of the longest guys on
Speaker 8: tour here had pass both of them right down the
Speaker 8: middle and they were just like, oh wow. And then
Speaker 8: you know, I got up there hit my little shot.
Speaker 8: I was in the fairway. I wouldn't I wasn't like
Speaker 8: these guys. But I say all that to say like
Speaker 8: he one can definitely can't compete against them. It was like,
Speaker 8: you know, when we were out there, he definitely showed that.
Speaker 8: But I think, like to your other point, like he
Speaker 8: is the logo, so it's like, first you're gonna kind
Speaker 8: of start with him, and then I think, you know,
Speaker 8: as the brand grows, there will be other people that
Speaker 8: we kind of bring on. But it's all about kind
Speaker 8: of like embodying the ethos of the brand. And I
Speaker 8: feel like that's what Jordan Brand did. And you know,
Speaker 8: when we collab with partners, we just try to make
Speaker 8: sure that it's alignment because we don't want to come
Speaker 8: anything kind of traditional, so we just want to continue
Speaker 8: to kind of create that new wave.
Speaker 5: Yeah east Side, So you so you're you're a professional
Speaker 5: golfer now, yeah, so work still, I mean head designer
Speaker 5: of east Side, but still working on, you know, replacing
Speaker 5: myself in the business and then going to be doing
Speaker 5: many tour events, you know, hopefully Q school, qualifying school
Speaker 5: for the PGA Tour and UH and just getting runs in,
Speaker 5: like he said, just many tour events, many tour events
Speaker 5: and starting just to get that comfortable and find time
Speaker 5: to practice, you know, while running this business.
Speaker 4: You know.
Speaker 2: So I think you guys are very similar. I think
Speaker 2: what we've done in the world of finance, just breaking.
Speaker 4: O rules and wearing shoes.
Speaker 2: And talking how we talk, is kind of what you
Speaker 2: guys are doing for golf. Yeah, and so it's a
Speaker 2: sport that we started by saying, not many African Americans
Speaker 2: are involved. What are your plans to get the youth
Speaker 2: to be in love with the game, in touch with
Speaker 2: the game, understand the game, exposure to it. What do
Speaker 2: you've got You have that in the plans?
Speaker 10: Yeah, for sure. So I mean I'll go and I'll
Speaker 10: let you go.
Speaker 9: But first off, it was always about having them getting
Speaker 9: them interested, you know. That was always like, how are
Speaker 9: we gonna get them to want to even want to
Speaker 9: play golf? You know, And I felt like it was
Speaker 9: always representation, just never seeing anybody that acted normal or
Speaker 9: acted like them and then played golf. You know, definitely
Speaker 9: Tiger Woods was the catalyst, was the first person who
Speaker 9: pushed the needle forward. But then to find similarities in
Speaker 9: between a person you see playing golf. I felt like
Speaker 9: making the logo would speak to everybody without even start,
Speaker 9: without even playing golf. But you see the logo and
Speaker 9: it says, damn like I could be myself. You know,
Speaker 9: no matter if I got a Cuban League chain on
Speaker 9: and swinging as hard as I can, the chain't going
Speaker 9: this way, club going this way, I could still play
Speaker 9: golf and have a good time and be fashionable, just
Speaker 9: like the logo.
Speaker 10: So first you get their attention, which we.
Speaker 9: Did, but then we started to get the attention of
Speaker 9: young professionals.
Speaker 10: So that was first because.
Speaker 9: Honestly, in golf, the younger generation, how they're going to
Speaker 9: be successful is their parents. You know, they're going to
Speaker 9: be the people that take them to the golf course,
Speaker 9: pay for the clubs, pay.
Speaker 10: For the lessons and all those things.
Speaker 9: So we got the young professionals' attention and then we
Speaker 9: show the positives and things that they can get from it.
Speaker 9: So now they're teaching their kids, you know, the positives
Speaker 9: and how to network and how to even play golf
Speaker 9: because you can get a golf scholarship or just you
Speaker 9: can learn the networking tools that you need in life
Speaker 9: just from playing golf.
Speaker 8: So but yeah, no, he's on hundre percent right. Like
Speaker 8: the dividends, it pays dividends much earlier and sooner if
Speaker 8: you go at the young professionals like you guys are
Speaker 8: prime example, and I'm sure a lot of your listeners
Speaker 8: are priming examples. If they picked up a golf club
Speaker 8: today and really took the time and invest in it,
Speaker 8: they will see a return on that, I would say
Speaker 8: probably in twelve to eighteen months. The network and the
Speaker 8: opportunity to travel, whether we could just be something relaxing,
Speaker 8: or it could be opportunities for their business rather than
Speaker 8: if you have a child at twelve or thirteen. There's
Speaker 8: nothing wrong with it, but the return is going to
Speaker 8: be a little bit longer. It's going to be you know,
Speaker 8: they got to wait till they get to college and
Speaker 8: things of that nature. So our whole thing kind of
Speaker 8: just reiterated his point. It's just like if you grow
Speaker 8: up seeing it, it's like, oh, like your kids. I
Speaker 8: don't know if you guys have kids or not, but
Speaker 8: it's like if you started and you coming home with
Speaker 8: the golf clubs and they seeing they're like, damn dad,
Speaker 8: He's like, yeah, I got this deal on a golf course.
Speaker 3: They just start seeing it.
Speaker 8: Now you can kind of talk to them about, okay,
Speaker 8: how this thing really works, and then they start seeing
Speaker 8: the value in it because that's the biggest thing.
Speaker 3: And you kind of touched on.
Speaker 8: It very early on. It was like we don't we
Speaker 8: hear about it, but we don't see it. So now
Speaker 8: you get someone that can actually like in your household.
Speaker 8: You seeing them actually on the golf course and what
Speaker 8: opportunities are coming about, You're like, Okay, it is real.
Speaker 8: It is doable, because that's the thing. You just got
Speaker 8: to make it real and tangible. So to his point,
Speaker 8: I just think like we are focused on a younger
Speaker 8: generation for sure, but like I feel like we naturally
Speaker 8: do that and they want to kind of play golf.
Speaker 8: But like I would say, our immediate focus is young
Speaker 8: professionals investing in them because if we do that, then
Speaker 8: they'll start having kids and training up their kids will
Speaker 8: it'll just be normal, because it's just like, I don't
Speaker 8: know my dad was always playing golf.
Speaker 3: I didn't know that was not anything.
Speaker 8: It's just like when you grow up in a house,
Speaker 8: you don't know, like you grow up wherever in the project.
Speaker 8: You're just like, I didn't know it was something different.
Speaker 8: Id't know this world was bad. This was just my world.
Speaker 8: It's just my universe. So it's like, how do we
Speaker 8: normalize golf, how do we normalize stocks, assets, all of
Speaker 8: those things for the next generation and they can actually
Speaker 8: see the results of it.
Speaker 9: And honestly, we're breaking the company into three branches. One
Speaker 9: being a pail, the main branch where we make all
Speaker 9: our bread. The second branch being the professional route. Well
Speaker 9: i'm sorry, nonprofit route, So nonprofit money that we receive,
Speaker 9: we would put it towards sponsoring black professional golfers, making
Speaker 9: more professional golfers, but then also making more professional black
Speaker 9: teachers as well, expanding that PG of America reach and
Speaker 9: to where they'll still be rocking east side. So that's
Speaker 9: the second branch, and then the third one is teaching,
Speaker 9: so he would be a part of that one and
Speaker 9: actually making like I said, more PJ professionals, but teaching
Speaker 9: them and having the opportunity to.
Speaker 10: Get them accredited through east Side. That's a goal of ours.
Speaker 9: So now we're giving people accreditations, you know what I'm saying,
Speaker 9: and they can run an entire golf course. Also we're
Speaker 9: trying to put well, we're going to be putting money
Speaker 9: towards the younger individuals that want to play golf and
Speaker 9: getting them donations, the balls, the clubs, the clothes, and
Speaker 9: to where they can be out there and they can
Speaker 9: be accepted by the golf course or by the people
Speaker 9: around it. But all of those things, I mean, I
Speaker 9: would say that's the that's the plan to actually influence an.
Speaker 2: So speaking of teaching, you had a very prestigious student
Speaker 2: from your state. Yeah, can you elaborate on it?
Speaker 8: Yeah, Now I was, well, I guess now the President
Speaker 8: of the United States currently, mister Joe Biden. I had
Speaker 8: an opportunity to teach him, which was kind of crazy.
Speaker 8: Like the story was wild because I'm at Womanton Country
Speaker 8: Club and like I said, I was the first African
Speaker 8: American god pro there and I used to caddy there,
Speaker 8: So it was like a full circle thing where like
Speaker 8: if you know caddies like just there just carrying the clubs.
Speaker 8: It's not nothing sexy about caddying. And then to come
Speaker 8: back and get an opportunity to teach there. But one
Speaker 8: day I'm just doing my thing, you know, and at
Speaker 8: this point I was getting a lot of recognition from
Speaker 8: my teaching at this time, and somebody, my man Ron Oliver,
Speaker 8: comes in, who is close to Jail, that's like his
Speaker 8: best friend, and he says, Yo, like you ready, he's
Speaker 8: out there on a lesson tea. I'm like, huh what
Speaker 8: So all right, I go out there and showing up
Speaker 8: it's Joe Biden. But it's crazy because, like I tell people,
Speaker 8: like you're training them, but it's like an audience now,
Speaker 8: like you got secret service there. They's super tight on you.
Speaker 8: Everybody's looking like, oh that's Joe, that's Joe. And I
Speaker 8: was a cool it was, you know, I just kind
Speaker 8: of got in my teaching mode, you know, because I
Speaker 8: love to teach. So we were just out there just
Speaker 8: chopping it up, helping him out, you know, making better
Speaker 8: contact with the golf ball and then you know, just
Speaker 8: small conversation and one of the things I just remember,
Speaker 8: I'm like, so, you know, what do you like about
Speaker 8: coming out here?
Speaker 3: The most, like what's your highlight?
Speaker 8: And he was like, I get to drive the golf
Speaker 8: cart because everywhere I've been for like the last.
Speaker 3: You know, eight years, I get driven. I don't get
Speaker 3: to drive no more.
Speaker 8: So it's kind of out there. He gets a little
Speaker 8: bit more controlled. But it was it was a dope experience,
Speaker 8: you know what I mean.
Speaker 3: It was just something that he was like.
Speaker 8: Yo, keep going, keep doing your thing, and just you know,
Speaker 8: I was able to kind of capture that moment, you know,
Speaker 8: with a photograph. So it was definitely one of those
Speaker 8: dope experience to be able to, you know, teach the
Speaker 8: vice president then, but now the president of the United States.
Speaker 3: You have it.
Speaker 2: Michael Jordan's.
Speaker 8: Yeah, it's been it's been crazy to support for the brand.
Speaker 8: You know, there's so many people need to shout out
Speaker 8: like you know, like I said, Chris Paul has been
Speaker 8: unbelievable supportive.
Speaker 2: You know.
Speaker 3: Uh you know that we signed the c A A.
Speaker 3: You got Sean Pecos over there signed them.
Speaker 5: Yeah, yeah agents.
Speaker 3: Yeah, they do brand representation for us over there.
Speaker 5: Because we did the uh posted we met Dayne.
Speaker 8: Off course, yeah, so we worked with his his division
Speaker 8: over there too. So Peckos works over there, Desmond is
Speaker 8: over there, Lisa is managers.
Speaker 3: So it's a whole.
Speaker 9: It's a team called Amplifi or yeah yeah, yeah, yeah yeah.
Speaker 3: So they so that's the division. So we sit in
Speaker 3: the golf division.
Speaker 8: So we got two folks over there, one by the
Speaker 8: name of a net Park and she's been excellent in
Speaker 8: Sam Sternberg, So Sam and and that is kind of
Speaker 8: like manager.
Speaker 3: What do they do for you?
Speaker 8: So they bring in brand partnerships, so basically like you know,
Speaker 8: we get opportunities. So we signed, well, yeah we can
Speaker 8: tell the BMW h we got a two year deal
Speaker 8: with BMW Championship that we did.
Speaker 10: You also have a deal with you guys are like
Speaker 10: this one coinbase.
Speaker 9: Well so yeah, just imagine you know what I'm saying
Speaker 9: that that was the whole thing, taking financial literacy and
Speaker 9: making it cool.
Speaker 3: You know.
Speaker 9: So now you got a cool logo and every time
Speaker 9: you see it you think it damn like finance is
Speaker 9: cool too, Like maybe I want to start reading up
Speaker 9: on that or take the you know, Eyo University.
Speaker 8: Yeah, so they like they helped manage a lot of
Speaker 8: our deals for us and also like kind of you know,
Speaker 8: within their portfolio that gives us opportunity and exposure because
Speaker 8: they you know, they're connected to so many different athletes,
Speaker 8: like for the whole seeding opportunity.
Speaker 3: So it's been great.
Speaker 8: Like CIA has been really really to be a part
Speaker 8: of like that powerhouse and like the heads of it
Speaker 8: as well, because they all plays golf right like, so
Speaker 8: the head of sports, the head of music, the head
Speaker 8: of it is the head of that and CIA has
Speaker 8: that reach. So it's been it's been great, it's been.
Speaker 8: It's been good to really, you know, work with them.
Speaker 5: Do you have it, ladies and gentlemen. I appreciate you guys.
Speaker 8: Man.
Speaker 5: I'm sure you're going to be killing the game for
Speaker 5: years and years to come. So I'm excited to see
Speaker 5: your journey. I'll be waiting for the cleats telling how
Speaker 5: can they follow you initiative that you have come in.
Speaker 5: I know it'll be too late to a boy, the sneakers,
Speaker 5: but yeah, tell them all the information. Website, social social
Speaker 5: media handles all that stuff.
Speaker 9: Website eastside golf dot com. Social media handle on Instagram
Speaker 9: is at east Side Golf. Twitter is at east Side
Speaker 9: Golf than the number six east Side Golf six on
Speaker 9: Twitter and you can reach out to us either at
Speaker 9: customer service at eastside golf dot com or just hit
Speaker 9: us in the DMS, you know, hit us on the
Speaker 9: east Side Golf and just get in touch with us.
Speaker 8: Yeah, and then I also say, like, you know, stay tuned.
Speaker 8: We got a lot of partnerships you know, coming up.
Speaker 8: So even if you can't get these pair of Jordan's, like, listen,
Speaker 8: we got more coming next year. We got more coming,
Speaker 8: We got more clothes, more collab, big dog. Yeah, it's
Speaker 8: a lot coming. So I know this was kind of
Speaker 8: like one of the ones, but like I feel like
Speaker 8: a lot of people will be disappointed that they didn't
Speaker 8: get the first ones. But trust me and believe me,
Speaker 8: there's so much more that you guys, know, like we
Speaker 8: got so much in the hopper like that we're baking on.
Speaker 3: They just take a while for.
Speaker 8: You know, real stuff takes six to eight months, you
Speaker 8: know what I mean, sometimes even longer. But don't don't
Speaker 8: don't don't be disappointed. Definitely check out Eastside golf dot com.
Speaker 8: We about to change the sport forever forever.
Speaker 5: There you have Troy.
Speaker 2: Shout everybody on Patreon dot com. Y'all know that's our
Speaker 2: Proud to Pay program. Obviously, Tier five members you have
Speaker 2: access to eyl University, the number one place for everything
Speaker 2: business and finance related. Shout out to all the ten thousand,
Speaker 2: earnest ten thousand. Shout out to all the ten all
Speaker 2: ten thousand of you. You have tremendously helped the financial world,
Speaker 2: not by just taking information but applying it and giving
Speaker 2: it to other people around you. So shout all y'all,
Speaker 2: and shout everybody supporting the merch. Obviously, euy L is
Speaker 2: more than just a podcast. We went not the typical podcast,
Speaker 2: So shout everybody supporting the merchant, spreading the brand.
Speaker 5: We love y'all, I said, ladies and gentlemen, Love is love.
Speaker 5: We'll see you guys next week.
Speaker 6: Peaces, my graduates from my school being Force Bad Drop
Speaker 6: Bag Drop Mike, drop Bad, Drop b Drop.
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Speaker 12: your wallet?
Speaker 2: Terms ofply lounge access the subject to change. See Capitol
Speaker 2: one dot com for details