WEBVTT - Master P | Ep 180 | ALL THE SMOKE Full Episode | SHOWTIME Basketball 0:00:05.680 --> 0:00:21.680 M mm hmmm, mm hmmm. 0:00:24.640 --> 0:00:28.080 Welcome back all the smoke kicking off today. Man with 0:00:28.080 --> 0:00:38.200 with the one and only I mean, rapper, entrepreneur, athlete, actor, uh, investor, 0:00:38.520 --> 0:00:40.279 I mean you name it. This guy has done it all, 0:00:40.280 --> 0:00:42.279 and he's done it all for for a long time 0:00:42.320 --> 0:00:45.600 at a very high level. Welcome to the show, Master Pete. Yes, sir, so, 0:00:45.680 --> 0:00:46.440 I appreciate you. 0:00:47.200 --> 0:00:50.360 I appreciate you and a legend to us and the 0:00:50.479 --> 0:00:52.400 South from a whole bunch of other different ways. 0:00:52.440 --> 0:00:54.160 Now I feel it, talk about it, talk about it. 0:00:54.400 --> 0:00:55.200 You know that already. 0:00:55.360 --> 0:00:58.400 Yeah, you brought some you brought some stuff over there. 0:00:58.480 --> 0:01:02.880 Let's just get right to it, right, that's clear the table. 0:01:02.680 --> 0:01:05.680 Don't don't, don't. Nobody got more product than me. He 0:01:06.480 --> 0:01:10.400 already to try. Okay, So y'all, this is not shows. 0:01:10.480 --> 0:01:13.600 That's a new Snoop knock show. I'm saying barbecue. I'm 0:01:13.640 --> 0:01:16.440 just showing, y'all. So that's what that's what I'm saying. 0:01:16.440 --> 0:01:18.640 We entrepreneurs. They want us to be at the least 0:01:18.640 --> 0:01:21.440 and entertainers forever, but we can't, right, but we can 0:01:21.520 --> 0:01:25.920 sell product for Yeah. So look that's that's the that's 0:01:25.920 --> 0:01:29.720 the master. P OUI chips. Nobody got more product than me. 0:01:30.480 --> 0:01:33.479 Hold on, let me get to this. That's some more ooh, 0:01:33.520 --> 0:01:34.840 we we're. 0:01:34.680 --> 0:01:36.200 Going trying all up. 0:01:36.880 --> 0:01:40.200 That's a coconut warden. We're gonna show y'all win done yet. 0:01:40.200 --> 0:01:46.080 Hold up, that's the noodles because we been eat noodles 0:01:46.120 --> 0:01:50.640 all our life, but we never owned it, right Yeah? Okay, yeah, yeah, 0:01:52.280 --> 0:01:53.640 that's the Master p Puffs. 0:01:53.720 --> 0:01:54.560 You know what I'm saying. 0:01:55.720 --> 0:01:57.200 Those like Cheetos. 0:01:57.200 --> 0:01:58.720 Better, man, Come on, I said. 0:01:58.640 --> 0:02:01.560 Like cheetos, that's okay, barbecue with my honey man. 0:02:02.080 --> 0:02:03.040 I like the flavor mix. 0:02:03.280 --> 0:02:06.400 So let me show y'all. We got essential goods too. 0:02:06.400 --> 0:02:08.720 I got rights, you know what I'm saying. 0:02:09.680 --> 0:02:14.440 Yeah, I'm still going as bad. So this this character here, 0:02:14.639 --> 0:02:17.000 we got characters too. That's Captain Nates. That's the Kobe 0:02:17.040 --> 0:02:21.200 Bryant Cereal. Okay, so I'm gonna show y'all that y'all 0:02:21.240 --> 0:02:23.000 see that's the honey Old Snacks. 0:02:23.080 --> 0:02:27.040 Okay, that's a snoop on it with snoop talk to 0:02:27.120 --> 0:02:27.919 us about. 0:02:28.160 --> 0:02:30.440 Let me tell y'all something we did hip hop. Now, 0:02:30.440 --> 0:02:34.200 we got Cereal. We national brand, that's not a celebrity brand. 0:02:34.560 --> 0:02:38.200 We everywhere June Snoop cereal. That's my dude. We're building 0:02:38.639 --> 0:02:43.040 a family brand, so that's Broder's Foods, so you know 0:02:43.720 --> 0:02:44.600 Kelvin Brothers. 0:02:44.600 --> 0:02:45.239 Absolutely. 0:02:45.360 --> 0:02:48.120 So we made a lot of money in the music 0:02:48.200 --> 0:02:51.200 industry and now we're taking over the breafast food game. 0:02:51.320 --> 0:02:52.680 So we're the kings of breakfast food. 0:02:52.760 --> 0:02:53.120 I love it. 0:02:53.200 --> 0:02:54.320 I love it, y'all. 0:02:54.840 --> 0:02:56.160 We ain't done though, I. 0:02:56.160 --> 0:02:58.200 Ain't done well. I got books too. 0:02:59.040 --> 0:03:00.960 Won't let y'all know kid books? 0:03:01.040 --> 0:03:03.200 I got kids books, so you know, same thing. While 0:03:03.200 --> 0:03:05.760 you're eating your cereals for your kids, you could read 0:03:05.800 --> 0:03:06.200 the books. 0:03:06.200 --> 0:03:07.200 Get them off the iPads. 0:03:07.520 --> 0:03:09.359 I want to them. I want to stole them. Young. 0:03:11.919 --> 0:03:16.799 Oh, I got shoes. That's the majorities motivating oneself. Encourage 0:03:16.800 --> 0:03:20.240 you actively to think independently. And look, so these shoes. 0:03:20.480 --> 0:03:23.560 I brought these nights too. I brought these from overseas. 0:03:23.600 --> 0:03:27.200 So when to tell you'll, let me tell y'all about 0:03:27.240 --> 0:03:30.280 these shoes, right, So I brought these from China, and 0:03:30.360 --> 0:03:32.400 we gotta we gotta do business like the Chinese do. 0:03:32.639 --> 0:03:35.160 I had to spend fifty percent upfront. So if there 0:03:35.200 --> 0:03:37.880 was one hundred ks of shoes, right, put fifty up front. 0:03:38.280 --> 0:03:40.200 You don't even see what you get when it comes. 0:03:40.360 --> 0:03:42.720 So the difference was I couldn't even sell these shoes 0:03:42.720 --> 0:03:46.360 because that there was two sizes different. So sometimes you 0:03:46.480 --> 0:03:48.760 make investments that you got to eat. But then I 0:03:48.800 --> 0:03:51.400 had to grow. So so the size was if this 0:03:51.680 --> 0:03:56.880 was a ten, it'll be like a size twelve and 0:03:56.960 --> 0:03:59.119 I don't get my money back or nothing. So sometimes 0:03:59.120 --> 0:04:00.960 you lose. I want to talk about feeling at the 0:04:01.000 --> 0:04:03.760 same time. So I spent a hundred k on this 0:04:04.200 --> 0:04:06.400 didn't get so I had to make it as marketing promotion, 0:04:06.520 --> 0:04:08.760 give it out to the hood because it was two 0:04:08.800 --> 0:04:11.240 sides small and so the same thing with the Cereal. 0:04:11.320 --> 0:04:12.440 So we lost at the Cereal. 0:04:12.480 --> 0:04:15.080 At first we named the snoop Loops and we had 0:04:15.120 --> 0:04:18.120 a problem you know with ketalogs, and they came after us. 0:04:18.120 --> 0:04:19.680 We lost a couple of million. 0:04:20.560 --> 0:04:24.160 When back now we got national distribution with Posts Cereal, 0:04:24.320 --> 0:04:26.960 which that never been done before. So that going to 0:04:27.000 --> 0:04:29.240 show you sometime as an entrepreneur, you're gonna lose, You're 0:04:29.279 --> 0:04:31.880 gonna feel so everything don't go the way you wanted 0:04:31.920 --> 0:04:32.120 to go. 0:04:32.880 --> 0:04:33.359 I love it. 0:04:33.480 --> 0:04:36.040 Learn it from experience, Yes, sir, when did you get 0:04:36.160 --> 0:04:39.920 the goods kind of bug to just start creating or 0:04:40.400 --> 0:04:42.000 where when did that kind of start? 0:04:42.279 --> 0:04:42.479 Man? 0:04:42.520 --> 0:04:44.719 As a kid, I was like, to be honest with you, 0:04:45.400 --> 0:04:48.640 me at six years old, I'm in a project carrying 0:04:48.640 --> 0:04:52.560 grocers for the elderly, cutting grass. So I had that 0:04:52.760 --> 0:04:56.360 entrepreneur spirit because I was poor. I lived with my grandparents. 0:04:56.400 --> 0:04:58.880 And how people make excuses. They get mad, Oh where 0:04:58.920 --> 0:05:00.880 I live with my I have my dad on him. 0:05:00.960 --> 0:05:04.599 I lived with my grandparents and my grandparents had twelve kids. 0:05:04.720 --> 0:05:09.960 We lived in a three bedroom project and so I 0:05:10.040 --> 0:05:11.800 never had my bed till I went to college. 0:05:11.800 --> 0:05:12.920 So basketball was my life. 0:05:12.960 --> 0:05:15.760 So people look at oh he played basketball, but basketball 0:05:15.839 --> 0:05:16.280 is my life. 0:05:16.720 --> 0:05:18.400 That's what really got me out the hood. 0:05:18.880 --> 0:05:22.359 And so I mean it drove me to where I'm 0:05:22.480 --> 0:05:24.440 up at night ball and working on my game and 0:05:24.520 --> 0:05:28.000 the calio projects, knowing that you could get gunned down 0:05:28.040 --> 0:05:31.280 at any day. So but people start loving me because 0:05:31.279 --> 0:05:34.760 of my basketball. They'd be like, oh, that's peep man, 0:05:35.480 --> 0:05:37.560 you know, let him go. We don't do that no 0:05:37.640 --> 0:05:40.400 more were gunning everything now, now you know what I'm saying. 0:05:40.600 --> 0:05:43.720 So that was a good thing for me growing up. 0:05:43.720 --> 0:05:47.919 If you had talent, people would let you survive because 0:05:48.200 --> 0:05:50.000 they figured, well, you might be the next to make 0:05:50.040 --> 0:05:53.599 it upout, make it up out of here. Yeah no, man. 0:05:53.680 --> 0:05:56.960 So for me being an entrepreneur, it has been. It's 0:05:57.000 --> 0:05:59.680 been my whole life because I ain't never had nothing. 0:06:00.040 --> 0:06:02.440 I'm like, man, I gotta get something from my mama, 0:06:02.480 --> 0:06:05.640 which was my grandmother. So I worked hard for her. See, 0:06:05.640 --> 0:06:08.360 I'm gonna change this, you know. And I never thought 0:06:08.360 --> 0:06:10.040 that way, like, oh, I live in the projects. I 0:06:10.120 --> 0:06:13.839 always had the mentality I live in a mansion, and 0:06:13.880 --> 0:06:16.720 I never said I was broke. I always said, I'm 0:06:16.720 --> 0:06:20.440 waiting all my money. Because my Auntique, I mean my cousin, 0:06:20.520 --> 0:06:22.760 she was in an accident on a bus, so she 0:06:22.960 --> 0:06:25.200 was always be smiling even though she lived in a project. 0:06:25.200 --> 0:06:26.840 I said, what's what you have? You say, I'm waiting 0:06:26.839 --> 0:06:28.080 all my money. I got hit by this bus and 0:06:28.080 --> 0:06:29.480 they're gonna send me a check. I'm gonna get me 0:06:29.520 --> 0:06:32.920 a merceades. I started taking that I'm waiting all my money. 0:06:33.839 --> 0:06:34.599 You know what I'm saying. 0:06:34.880 --> 0:06:37.720 Me being from part of the Texas that's five hours 0:06:37.720 --> 0:06:39.560 from where you from where you're from in the world, 0:06:40.279 --> 0:06:43.599 and you know, I'm similar with me growing up in 0:06:43.600 --> 0:06:45.359 my set, A lot of people protected me because they 0:06:45.400 --> 0:06:48.080 knew I had, you know, an opportunity to play basketball 0:06:49.279 --> 0:06:52.720 with you growing up in the Cali, your projects, you know, 0:06:52.920 --> 0:06:54.840 me knowing how crazy it was and how hard it 0:06:54.920 --> 0:06:55.880 was to come up out of there. 0:06:56.160 --> 0:06:57.800 How did how did you survive that? 0:06:57.920 --> 0:07:00.760 And also you know we're trying to make a living, yeah, 0:07:00.800 --> 0:07:01.720 for you and your family? 0:07:02.080 --> 0:07:02.600 How did you. 0:07:02.680 --> 0:07:05.080 Figure that out? And get to music? To figure out? 0:07:05.160 --> 0:07:06.520 Music was something to get you out of there. 0:07:06.520 --> 0:07:09.680 I had to be an actor, had to be an 0:07:09.680 --> 0:07:12.600 actor because it was killed or be killed, and so 0:07:12.720 --> 0:07:16.160 my acting skills kicked in. I wanted to live so 0:07:16.240 --> 0:07:20.280 and I think you can't be afraid to know that 0:07:21.520 --> 0:07:24.280 anything could happen to you. So I knew I could die, 0:07:24.640 --> 0:07:26.560 which a lot of my friends they just thought they 0:07:26.680 --> 0:07:29.080 was tough. My brothers, you know, all of them died 0:07:29.080 --> 0:07:30.560 at a young age because they didn't. 0:07:31.120 --> 0:07:32.120 They feared nothing. 0:07:33.120 --> 0:07:36.000 And so I think having that fear, knowing that I 0:07:36.080 --> 0:07:38.560 can die, kept me to live. And like I said that, 0:07:38.600 --> 0:07:40.640 my acting skills kicked in. Man, I'm not about to 0:07:40.720 --> 0:07:42.360 kill nobody for you. 0:07:42.320 --> 0:07:43.240 You're the order survive. 0:07:43.440 --> 0:07:46.280 Yeah, And so people come at that time, you know, 0:07:46.680 --> 0:07:49.200 back then you get a murder charge you under eighteen, 0:07:49.240 --> 0:07:51.600 you get juvenile life. You could get out by the 0:07:51.600 --> 0:07:55.120 time you make eighteen. So say, I ain't about to 0:07:55.200 --> 0:07:58.960 do that for nobody. So when it go down, I'm like, man, 0:07:59.000 --> 0:08:01.200 you know I'm out there with that thing. Man, the 0:08:01.360 --> 0:08:03.960 police coming, I got to go. You know what I'm saying. 0:08:04.040 --> 0:08:06.040 That's that was my mean to get be able to 0:08:06.040 --> 0:08:08.480 get out the way. And I think basketball did it 0:08:08.520 --> 0:08:11.640 for me because I was I was a tough kid 0:08:12.480 --> 0:08:13.680 when it came to basketball. 0:08:13.720 --> 0:08:16.440 You know, try to bully me. 0:08:16.520 --> 0:08:18.280 No, man, I wasn't trying to bully you. 0:08:18.360 --> 0:08:20.120 Bro know that. 0:08:20.680 --> 0:08:23.480 Look, Steve, this is I have but right so you 0:08:23.560 --> 0:08:26.120 know by me coming into music by that time, I'm 0:08:26.160 --> 0:08:27.920 in the music. But they don't really know that I 0:08:28.040 --> 0:08:30.559 really do this. But this is what saved my life. 0:08:30.600 --> 0:08:33.480 So you know, you walk in these gym so when 0:08:33.480 --> 0:08:36.040 you when you say that, like to my homeboy byes 0:08:36.080 --> 0:08:37.760 He you know he with me. He light skinned, We 0:08:37.760 --> 0:08:39.840 called him Dirty rad. He probably one of the toughest 0:08:40.120 --> 0:08:41.960 light skinned dudes to live in the project. 0:08:42.000 --> 0:08:42.240 You know. 0:08:42.800 --> 0:08:44.599 So when I met them at U c l A. 0:08:44.679 --> 0:08:46.959 I used to come in there and I want to 0:08:47.000 --> 0:08:49.040 see the other light skinned dude was with him. Member 0:08:49.080 --> 0:08:54.680 what's the other dude? 0:08:55.520 --> 0:08:56.080 That was hard? 0:08:57.520 --> 0:09:00.920 Yeah, that was that was hard coming into college. So 0:09:01.000 --> 0:09:02.200 they were you know what I mean. And this is 0:09:02.200 --> 0:09:04.040 when he was hot too. So I was always listening 0:09:04.080 --> 0:09:06.480 to his music in high school. And I remember we 0:09:06.520 --> 0:09:09.400 had Kobe up there, Paul Pierce, Shack, everybody was up there. 0:09:09.400 --> 0:09:11.240 But when I saw p I lost. I'm like, yo, 0:09:11.280 --> 0:09:13.959 that's master p Like, come on man, And he was 0:09:14.000 --> 0:09:15.280 out there and he was he was doing this thing. 0:09:15.360 --> 0:09:17.000 Obviously could play, you know what I mean. But it 0:09:17.080 --> 0:09:19.120 was fun because he just had that mentality of just 0:09:19.240 --> 0:09:21.600 toughness and on it. I liked it too, but you know, 0:09:21.600 --> 0:09:23.760 obviously I had to like kind of show Okay, we're 0:09:23.760 --> 0:09:24.200 gonna bump. 0:09:24.200 --> 0:09:26.880 We're gonna bump now. 0:09:26.960 --> 0:09:29.160 But he know me from from the from the bay, 0:09:29.280 --> 0:09:31.400 Like you know, I got my hustle game with all 0:09:31.400 --> 0:09:33.000 this stuff. When you talk about the products, like I 0:09:33.040 --> 0:09:35.760 played for Coach compcl people don't know I've been against 0:09:35.840 --> 0:09:38.680 Jason Kidd all these to really play Garrett Payton, you 0:09:38.720 --> 0:09:41.400 know what I'm saying, Like we got some wild stories, 0:09:41.400 --> 0:09:45.280 you know, but when I should come to the gym, 0:09:45.280 --> 0:09:48.200 you know, they'll always think, oh, well you master pe. 0:09:48.440 --> 0:09:50.720 I'm like old, look, bro, I've been doing this forever. 0:09:50.760 --> 0:09:52.600 I'm about to get to the league. And he know 0:09:52.679 --> 0:09:54.800 we went the back way. So everybody think when you 0:09:54.840 --> 0:09:58.600 really see my story, like basketball took me out the projects, 0:09:58.640 --> 0:10:01.480 got me to college, the University of Houston, and then 0:10:02.080 --> 0:10:05.680 I got hurt, went to Marry Boom, started back over 0:10:06.240 --> 0:10:08.880 and I thought I was gonna go to cal That 0:10:09.000 --> 0:10:09.800 was my whole thing. 0:10:10.480 --> 0:10:11.920 But the dude that call. 0:10:11.840 --> 0:10:14.319 Was like, we don't take it. No junior college transfer us. 0:10:14.559 --> 0:10:17.360 And so when I got to the Toronto Raptors, he 0:10:17.440 --> 0:10:18.720 ended up being a recruiting coach. 0:10:19.520 --> 0:10:20.560 I dogged him up. 0:10:22.520 --> 0:10:25.640 Dog, But basketball was you know, I played the game tough. 0:10:25.800 --> 0:10:28.319 Wen't Aventure so much stuff because me and him we 0:10:28.679 --> 0:10:31.760 went the background. We had to go through the minor leagues, 0:10:31.880 --> 0:10:35.280 all this stuff, like so we I mean, we took 0:10:35.360 --> 0:10:37.040 the background. People don't even know all the teams I 0:10:37.080 --> 0:10:39.440 played for. So I'm about to do a documentary because 0:10:39.480 --> 0:10:41.400 I went by me taking the background. 0:10:41.440 --> 0:10:41.680 Right. 0:10:42.280 --> 0:10:44.720 My favorite coach was probably Donny Nelson. People don't know 0:10:44.720 --> 0:10:46.720 that I played I see, you know what I'm saying. 0:10:46.880 --> 0:10:48.920 So what Donnie did for I got a ten day 0:10:49.240 --> 0:10:52.360 I was playing against Earl Barkins them, so they sent 0:10:52.400 --> 0:10:54.520 me up on a ten day. Donny Nelson was gonna 0:10:54.559 --> 0:10:57.680 get me two year contract the next year, but he 0:10:57.720 --> 0:11:01.200 got sick. So I met Steve Nash down and I 0:11:01.240 --> 0:11:02.880 went straight at his head as soon as I got it, 0:11:03.240 --> 0:11:05.320 you know, son, and was like, man, no, mass. 0:11:05.240 --> 0:11:05.760 I like you. 0:11:05.760 --> 0:11:06.520 You you tough. 0:11:07.160 --> 0:11:09.240 So that was that was a good experience for me. 0:11:09.520 --> 0:11:12.280 But I don't know if you remember this Sacramento in 0:11:12.320 --> 0:11:13.160 the summer. 0:11:13.360 --> 0:11:16.200 You came up there with what you uh with with 0:11:16.200 --> 0:11:17.360 with Mike bit bibi. 0:11:17.760 --> 0:11:19.920 Yeah, I played on I played on that summer league team. 0:11:20.360 --> 0:11:22.800 I think you got hurt yep, I didn't play, but yeah, 0:11:22.800 --> 0:11:24.120 I remember we. 0:11:24.080 --> 0:11:26.120 Went at it then, yeah, we went ahead. 0:11:26.200 --> 0:11:27.720 But it was dope, like I said, because I mean, 0:11:27.720 --> 0:11:29.840 you were one of my favorite artists growing up. Just 0:11:29.880 --> 0:11:32.280 to see you transition and to see that you really 0:11:32.320 --> 0:11:33.840 had game, you know what I mean? So what was 0:11:33.840 --> 0:11:36.920 that transition? Like obviously you had and I want to 0:11:36.920 --> 0:11:38.559 get into how you got into music, but we'll go 0:11:38.600 --> 0:11:42.680 back to that. But platinum, multi platinum artists, entrepreneur, businessman, 0:11:42.760 --> 0:11:44.880 but you still wanted to chase your first love and 0:11:44.920 --> 0:11:47.240 your first dream to just talk about that journey. 0:11:46.960 --> 0:11:49.440 Because basketball was it is the journey. Like you said, 0:11:49.440 --> 0:11:51.000 I love the journey. It wasn't for money. So I 0:11:51.080 --> 0:11:55.560 played in the CBA. I probably made like fifteen hundred 0:11:55.559 --> 0:11:59.559 dollars a month and I had millions. You know what 0:11:59.600 --> 0:12:02.240 I'm saying, be flying on a little small ship. They 0:12:02.280 --> 0:12:05.520 had a little small planes in and out. But that 0:12:05.520 --> 0:12:07.160 that journey, I tell you all the time, it's like 0:12:07.200 --> 0:12:09.600 all this stuff, it's not about getting to the end 0:12:09.679 --> 0:12:11.560 of it. It's the journey on the way that would 0:12:11.600 --> 0:12:14.400 push you with drive you. So that journey pushed me 0:12:14.480 --> 0:12:17.520 to made me just just want it, and I had 0:12:17.520 --> 0:12:20.120 that dog in me and that just that just took 0:12:20.120 --> 0:12:22.520 me to the next level. But I feel like basketball 0:12:22.559 --> 0:12:25.560 got me off the streets. And so that's what really 0:12:26.520 --> 0:12:29.320 took my life to another level and really saved my 0:12:29.360 --> 0:12:32.040 life without basketball because my coach, I was the last 0:12:32.080 --> 0:12:35.480 one to get picked up on AAU. So my coaches 0:12:35.640 --> 0:12:39.679 be like, man, I love what you're doing, but you 0:12:39.800 --> 0:12:43.400 a tough kid and we need you so But I 0:12:43.440 --> 0:12:46.240 lived in the middle of jungle, and so my grandmother 0:12:46.280 --> 0:12:48.360 said that y'all, y'all want my grandson, y'all got to 0:12:48.360 --> 0:12:51.719 come pick him up and so you know that. 0:12:51.440 --> 0:12:54.360 That let me know that people believed in me with him. 0:12:54.440 --> 0:12:57.760 Yeah, and that that to me, that bro that drove 0:12:57.840 --> 0:13:00.120 me to another level. Like a lot of dudes I 0:13:00.160 --> 0:13:02.280 grew up with. You know, their kids in the NBA 0:13:02.360 --> 0:13:05.040 have played with Jaren Jackson all them, so you know 0:13:05.280 --> 0:13:07.800 they kids and the and now I'm able to give 0:13:07.880 --> 0:13:09.640 that past that down to my kids. So you when 0:13:09.679 --> 0:13:12.040 to look at Basketball'm gonna tell yall something what we 0:13:12.120 --> 0:13:12.720 got to look at? 0:13:12.800 --> 0:13:12.959 Right? 0:13:13.760 --> 0:13:18.760 People always compare Michael Jordan and Lebron. Why they never 0:13:18.880 --> 0:13:24.120 compare Larry Bird and Pistol people, they don't do that. 0:13:24.280 --> 0:13:26.640 You see what I'm saying, That a lot of self hate. 0:13:27.559 --> 0:13:30.200 We have to change that. Even Lebron, now you're aby 0:13:30.240 --> 0:13:30.560 getting the. 0:13:30.600 --> 0:13:31.160 Lead with his son. 0:13:31.200 --> 0:13:34.800 I've seen with his son number ten on her projected. Yeah, 0:13:34.880 --> 0:13:37.960 and so I looked at that. You like, people say, oh, man, 0:13:38.000 --> 0:13:39.640 don't think he that gun said you know what, man, 0:13:40.080 --> 0:13:43.600 that's history. 0:13:42.840 --> 0:13:45.000 Me and you know the dude could play. You see 0:13:45.000 --> 0:13:45.600 what I'm saying. 0:13:45.679 --> 0:13:49.520 But just because he Lebron's son, now everybody gotta but 0:13:49.679 --> 0:13:51.720 wouldn't you like to see that, like imagine that we 0:13:51.760 --> 0:13:52.720 could have did that way. 0:13:53.440 --> 0:13:55.679 For my sons. I'm doing it. I'm doing it. 0:13:55.840 --> 0:13:57.719 My son a dog, I don't care nothing about all that. 0:13:57.760 --> 0:14:01.000 Let you know, I'm like to school together. Yeah, so 0:14:01.200 --> 0:14:03.120 you know, and this is how raised him. 0:14:03.160 --> 0:14:03.280 Right. 0:14:03.559 --> 0:14:05.360 We live in a mansion, but you raised like you 0:14:05.440 --> 0:14:07.199 in the projects. Like I ain't gonna give it to 0:14:07.280 --> 0:14:07.679 you want it. 0:14:07.679 --> 0:14:10.160 I'm gonna support you exactly. But we got to support 0:14:10.200 --> 0:14:10.560 each other. 0:14:10.600 --> 0:14:12.319 But we live in a culture where it's a lot 0:14:12.320 --> 0:14:15.000 of self hate and we got to change that. So 0:14:15.040 --> 0:14:19.280 that's my mentality is you know, for us, when you 0:14:19.320 --> 0:14:24.120 look at a lot of these shows, any bloggers and 0:14:24.160 --> 0:14:30.040 stuff like that, we rather entertained than educate. We have 0:14:30.120 --> 0:14:32.720 to change that. That's why we're dying so young. And 0:14:32.760 --> 0:14:35.440 that's why people because now all you look at is headlines. 0:14:35.440 --> 0:14:38.040 You don't even look at the truth, think. 0:14:37.920 --> 0:14:39.360 About none of that stuff. No more. 0:14:39.480 --> 0:14:43.480 Nobody has no integrity to say let's do the truth. 0:14:43.920 --> 0:14:45.800 You know, like nobody never really stopped and say, man, 0:14:45.800 --> 0:14:48.560 can't massa pe really play basketball? But what he was 0:14:48.600 --> 0:14:50.440 doing before, Let's be honest. 0:14:50.480 --> 0:14:53.080 It's about being first, not right. That's what they want 0:14:53.120 --> 0:14:54.680 to be first instead of we were just talking about 0:14:54.720 --> 0:14:56.560 with the young college boy last night and went out 0:14:56.600 --> 0:14:58.320 and had a career high. And you know, he was 0:14:58.720 --> 0:15:01.440 involved in that murder situation, and everybody dogged them saying 0:15:01.440 --> 0:15:02.960 it was this, this and that, and come to find 0:15:02.960 --> 0:15:04.040 out he was innocent. 0:15:04.080 --> 0:15:05.840 But that's but well, guess what, they a't gonna go 0:15:05.920 --> 0:15:06.720 back to change. 0:15:07.280 --> 0:15:08.000 And that's what I'm saying. 0:15:08.000 --> 0:15:10.960 Why they quick to make you guilty before you guilty? 0:15:11.000 --> 0:15:12.880 If you black, you know what I'm saying, You don't 0:15:12.920 --> 0:15:14.600 have to be guilty. But as soon as they mentioned 0:15:14.600 --> 0:15:16.520 that in the paper, are mentioned your name in it, 0:15:16.720 --> 0:15:19.480 you guilty because the end result is not gonna get 0:15:19.480 --> 0:15:22.240 posted the same way the accused was. 0:15:22.520 --> 0:15:24.480 Let me tell you all, the product matters, right. It's 0:15:24.600 --> 0:15:26.880 like us, think about it. We all come from the 0:15:26.920 --> 0:15:29.800 struggle in the pain, right, But they hate to see 0:15:29.840 --> 0:15:32.920 us like this. They can't believe it. Come on him, 0:15:32.960 --> 0:15:35.560 you know, you know, they can't believe that we did 0:15:35.560 --> 0:15:36.479 a three sixty. 0:15:37.000 --> 0:15:37.400 They can't. 0:15:37.520 --> 0:15:40.000 They want me to just be a music guy. Like 0:15:40.040 --> 0:15:42.880 but I'm like, wait up, do you know these companies 0:15:43.040 --> 0:15:45.600 last names that they've they've been selling these products for 0:15:45.680 --> 0:15:46.320 hundreds of years. 0:15:46.360 --> 0:15:47.600 They make billions of dollars. 0:15:48.160 --> 0:15:50.720 When you look at the fortune five one hundred companies, 0:15:50.760 --> 0:15:54.680 we only make up a tenth of one percent because 0:15:55.080 --> 0:15:58.440 I keep telling people product out, weighe talent, George Foeman, 0:15:58.480 --> 0:16:00.080 the grill is more bigger than anything. 0:16:00.440 --> 0:16:03.600 But did think about it right now? 0:16:03.680 --> 0:16:05.840 But they they don't want to see that. They don't 0:16:05.880 --> 0:16:09.880 want to see man master p and Snoop. They selling cereal, 0:16:11.040 --> 0:16:15.240 they got legit packs. Oh man, they selling shit. You 0:16:15.280 --> 0:16:17.680 do know how many billions of dollars these companies make. 0:16:18.240 --> 0:16:20.240 And if we want to change something like even what 0:16:20.280 --> 0:16:23.360 you experienced with with with with with all, George, like, 0:16:23.360 --> 0:16:26.040 we gotta we gotta be able to control these communities 0:16:26.040 --> 0:16:30.000 and these cultures we have, and that financially we can't 0:16:30.040 --> 0:16:31.680 do it. Because we can march in the streets, we 0:16:31.680 --> 0:16:32.840 ain't gonna get no justice. 0:16:32.960 --> 0:16:33.640 Think about it. 0:16:33.760 --> 0:16:36.040 At the end of the day, it's keep going from 0:16:36.080 --> 0:16:37.040 circle to circle. 0:16:37.280 --> 0:16:38.160 Because think about it. 0:16:38.160 --> 0:16:40.640 I tell people all the time that we gotta in 0:16:40.840 --> 0:16:43.200 order to win, we gotta. 0:16:42.960 --> 0:16:43.880 Buy blocks back. 0:16:44.720 --> 0:16:47.440 And so you can't buy your box blocks back without 0:16:47.720 --> 0:16:51.400 having finances, you know what I'm saying. So think about 0:16:51.440 --> 0:16:54.040 this is all about economic empowerment. But it got to 0:16:54.080 --> 0:16:56.960 start with us and stop the self here we gotta 0:16:57.720 --> 0:17:01.120 think about it. We don't because they're grouping up. So 0:17:01.200 --> 0:17:03.080 if you see me and Snoop doing this at a 0:17:03.120 --> 0:17:06.760 company that then put it out all these major brands, 0:17:06.760 --> 0:17:09.760 because Posts the only company that step up and say listen, listen, 0:17:09.800 --> 0:17:12.439 look at doing the diversity thing with you and Snoop. Right, 0:17:12.520 --> 0:17:14.840 So that's what I respect them for. Like, let's do 0:17:14.920 --> 0:17:18.000 something different, something unique. Listen, Let you guys be able 0:17:18.040 --> 0:17:20.080 to feed y'all communities and y'all culture. 0:17:20.160 --> 0:17:21.920 Give me the same opportunity we give everybody else. 0:17:22.080 --> 0:17:22.760 That's what I'm saying. 0:17:22.760 --> 0:17:27.080 That's all we've ever asked for handouts, No, just giving 0:17:27.119 --> 0:17:27.800 the opportunity. 0:17:28.119 --> 0:17:30.320 Think about We not perfect. They go back and look 0:17:30.320 --> 0:17:32.639 at our past. But what I love when Johnny Cochins 0:17:32.720 --> 0:17:35.080 was alive. Right, here's my attorney. You say, man, my 0:17:35.119 --> 0:17:37.560 brother was a crackhead. But I'm one of the biggest 0:17:37.640 --> 0:17:43.440 lawyers in the world. Nobody's gonna view me on family members, 0:17:43.440 --> 0:17:45.160 of friends or anything. 0:17:44.720 --> 0:17:44.840 Right. 0:17:45.600 --> 0:17:47.679 But like I said, well, we got to stop, like 0:17:47.760 --> 0:17:50.880 our culture gott to look at what I'm doing and saying. 0:17:50.920 --> 0:17:53.320 I'm saying we're the kings of breakfast food. Do y'all 0:17:53.359 --> 0:17:56.600 know the families that we could feed like. We got 0:17:56.640 --> 0:17:59.840 to change our mindset to destroy each other because that's 0:17:59.840 --> 0:18:00.800 what they want us to do. 0:18:02.480 --> 0:18:05.400 We rather entertain and educate. I've been trying to educate 0:18:05.440 --> 0:18:05.919 how long I've been. 0:18:05.920 --> 0:18:08.280 I've been twenty four years giving back to the community, 0:18:08.560 --> 0:18:10.159 doing what I got to do for my people. 0:18:09.920 --> 0:18:10.800 All over the world. 0:18:11.800 --> 0:18:13.440 They want you to see, this is how the double 0:18:13.480 --> 0:18:17.960 work man shut him down, shut him down with us 0:18:17.960 --> 0:18:20.480 against us, and I'm going to change that narature. I'm 0:18:20.480 --> 0:18:23.439 gonna educate us and keep teaching us. And that's what 0:18:23.560 --> 0:18:26.080 I realized. I say, man, it's a fight because we're 0:18:26.080 --> 0:18:30.160 in a spiritual warfare, our family members, our friends, everybody 0:18:30.160 --> 0:18:31.840 doing it to because it's the closest people around you 0:18:31.880 --> 0:18:35.280 that's gonna hurt you. So my message to any athlete, 0:18:35.359 --> 0:18:38.520 basketball player or whatever, man vest your money into some product. 0:18:38.560 --> 0:18:40.920 I'm not investing my money into people no more. That's 0:18:40.920 --> 0:18:43.200 why I really got out to entertainment business and the 0:18:43.320 --> 0:18:45.960 music business and really got into the product business because 0:18:45.960 --> 0:18:48.600 I started studying and I said, how they make all 0:18:48.640 --> 0:18:51.640 this money, how they keep passing now on generational will? 0:18:52.080 --> 0:18:55.920 They building family brands and names. You look at Gucci, Catogs, 0:18:56.280 --> 0:18:59.000 all these different companies. These are all family names. We 0:18:59.080 --> 0:19:02.480 think it's some fly names. These are all family name. 0:19:04.240 --> 0:19:04.920 And we lose it. 0:19:05.520 --> 0:19:08.120 We lose it because we're sitting around thinking. Think about it. 0:19:08.760 --> 0:19:10.760 I don't care how calld y'all was in basketball. Y'all 0:19:10.800 --> 0:19:14.960 can't play no more me either. I try to dunk 0:19:14.960 --> 0:19:15.480 the other day. 0:19:15.520 --> 0:19:19.760 I couldn't lost that. I still do that now I 0:19:19.800 --> 0:19:20.119 come home. 0:19:21.119 --> 0:19:23.200 But you can't be who you is who you used 0:19:23.200 --> 0:19:24.080 to be, not even close. 0:19:24.200 --> 0:19:27.360 That's what I'm saying. That's what I'm saying. Think about it. 0:19:27.640 --> 0:19:31.080 But they programm us like that. But that's what I'm 0:19:31.080 --> 0:19:34.520 trying to deprogram the next generation. Like, look, get in 0:19:34.560 --> 0:19:38.080 while you hot and build all this stuff then, because 0:19:38.080 --> 0:19:41.639 think about it. Michael Jordan, Right, they talk about Jordan, 0:19:41.920 --> 0:19:43.960 but his biggest string is them shoes. 0:19:45.960 --> 0:19:47.960 He can't fly like he used to know more. 0:19:48.000 --> 0:19:49.760 But guess in your mind, you like, I need to 0:19:49.880 --> 0:19:51.440 get them Jordan's picture. 0:19:51.119 --> 0:19:52.960 On them shoes on the shoes, still flying. That's all 0:19:52.960 --> 0:19:53.320 he needs. 0:19:53.320 --> 0:19:56.120 You know what I'm saying. See what I'm saying, that's 0:19:56.160 --> 0:19:59.080 the that's the game. But our people, oh well, man, 0:19:59.119 --> 0:20:01.400 what you mean? Product always tell man, I'm only telling 0:20:01.400 --> 0:20:05.360 you the truth. They've been passing down from generation to generation. 0:20:05.640 --> 0:20:08.000 We're still thinking, oh, yeah, use your talent to get 0:20:08.000 --> 0:20:10.199 into where you need to go at but imagine if 0:20:10.200 --> 0:20:13.399 you do it while you hot. But we always we 0:20:13.480 --> 0:20:16.159 also wait and talk stuff about each other when we're gone. 0:20:18.160 --> 0:20:21.320 That's it. Think about it at first when you look 0:20:21.359 --> 0:20:21.600 at it. 0:20:21.680 --> 0:20:24.160 Right from Nipsey Hustle, he couldn't sell two three hundred 0:20:24.200 --> 0:20:27.959 thousand records that when he gone three million, five million. 0:20:29.040 --> 0:20:31.280 Kobe the greatest player in the world. Now that he's gone, 0:20:32.760 --> 0:20:33.479 It's be honest. 0:20:34.200 --> 0:20:35.960 They celebrate you once you're gone. That's it. 0:20:36.320 --> 0:20:38.000 Well, I'm gonna give my whole bunch of stuff when 0:20:38.000 --> 0:20:41.000 I'm gonna y'all gonna buy everything. I'm cool, even to 0:20:41.080 --> 0:20:43.200 my family and gold Bill. You ain't gotta buy it 0:20:43.240 --> 0:20:45.080 right now. You're gonna buy my shoes. You're gonna buy 0:20:45.080 --> 0:20:45.719 all my product. 0:20:45.800 --> 0:20:46.240 That's cool. 0:20:46.240 --> 0:20:49.240 I get yeah, but you it ain't nothing gonna change it. 0:20:49.240 --> 0:20:50.479 But it's gonna be the same product. 0:20:52.080 --> 0:20:56.639 Nipsey had the same record bro that went triple platinum 0:20:56.680 --> 0:20:59.399 that everybody loved nothing. But that's why we got to 0:20:59.480 --> 0:21:01.720 keep edging king the ones that want to listen the 0:21:01.720 --> 0:21:02.880 ones that don't want to listen. 0:21:02.920 --> 0:21:05.680 I'm cool. I ain't trying to teach you. No knuckle here. 0:21:05.680 --> 0:21:06.240 It's nothing that. 0:21:06.240 --> 0:21:07.959 Don't want to that don't want to learn. But if 0:21:08.000 --> 0:21:10.280 you want to learn, I'm gonna educate my culture, my. 0:21:10.280 --> 0:21:13.960 People to a lot of them love it. Let's go 0:21:14.040 --> 0:21:15.919 back to New Orleans and music scene. What was it 0:21:16.040 --> 0:21:17.719 like in the seventies and eighties? 0:21:18.359 --> 0:21:18.639 Man? 0:21:18.960 --> 0:21:24.080 Uh, I grew up listening to like Run DMC and 0:21:24.200 --> 0:21:26.840 all the old you know music back then because as 0:21:26.880 --> 0:21:30.919 a kid, and for me in New Orleans, you know, 0:21:31.240 --> 0:21:34.679 coming to that that eighties now nineties era, it was 0:21:34.800 --> 0:21:38.480 all a bounce jazz, Yeah, yeah, jazz, Lawie. 0:21:38.280 --> 0:21:40.440 Armstrong, all that fat Dominos. 0:21:41.000 --> 0:21:43.399 You know, just that's just that's just the music you 0:21:43.440 --> 0:21:47.080 heard because with your grandparents living with them, like that's 0:21:47.119 --> 0:21:51.040 what they was playing. And so the Marvin Gaze, Let's 0:21:51.080 --> 0:21:53.600 get it on, you know. So I grew up, I 0:21:53.640 --> 0:21:55.959 grew up listening to that, and I think that's what 0:21:56.080 --> 0:21:59.000 really put me on the path of the music. 0:21:59.480 --> 0:22:00.280 You know, as a kid. 0:22:00.400 --> 0:22:00.720 And so. 0:22:09.200 --> 0:22:14.320 When did you you know, pursue music as a or 0:22:14.359 --> 0:22:16.080 when did you know the music could be you know, 0:22:16.200 --> 0:22:17.120 can take you places. 0:22:17.680 --> 0:22:18.840 So I didn't know. 0:22:18.920 --> 0:22:21.800 So when you see my I got a TV series 0:22:21.840 --> 0:22:26.240 called No Limit TV series like the BMM that'll be coming. 0:22:25.920 --> 0:22:28.239 Real soon Deon Taylor, Right, yeah, shout out. 0:22:29.359 --> 0:22:32.159 And so I'm gonna tell y'all like nobody don't really notice. 0:22:32.200 --> 0:22:34.600 But so this hand, you see how rough it is 0:22:35.119 --> 0:22:38.920 in this hand regularly. So I got shocked as a 0:22:38.920 --> 0:22:43.440 five year old kid. I'm in a tub. My dad come, 0:22:43.640 --> 0:22:46.840 big old dude, told me go sit the trash out. 0:22:47.119 --> 0:22:50.919 I'm chilling. I forgot bam. I hearhim knocking on the door. 0:22:50.960 --> 0:22:51.480 I jump up. 0:22:51.560 --> 0:22:55.199 I'm listening to run DMC. I try to grab the 0:22:55.320 --> 0:22:59.359 radio out the walls, and it shocked me. They rushed 0:22:59.400 --> 0:23:02.800 me to the hospit feeling I'd have been gone. And 0:23:02.880 --> 0:23:05.040 so it went through this hand and came out my feet, 0:23:06.200 --> 0:23:10.560 and I knew music was something in me and I didn't. 0:23:10.680 --> 0:23:12.560 I didn't know it, but I used to like DJ 0:23:12.720 --> 0:23:15.560 for my grandparents at their little supper parties. They do 0:23:15.640 --> 0:23:17.760 the little Supper and I used to DJ. But I 0:23:17.840 --> 0:23:20.119 never knew that I was gonna be in the music 0:23:20.119 --> 0:23:27.400 business until after I got hurt in college playing basketball. 0:23:27.440 --> 0:23:28.760 So my grandfather was like. 0:23:28.920 --> 0:23:31.520 You need to get up and go do something because 0:23:31.520 --> 0:23:33.639 I'm thinking I'm gone. I'm thinking I'm going to the pros. 0:23:33.840 --> 0:23:34.640 I didn't handle my. 0:23:34.600 --> 0:23:38.520 Business so that I had to figure out something. I 0:23:38.560 --> 0:23:41.159 just always used to listen to music, and so I 0:23:41.200 --> 0:23:44.119 think that's how music really I started really realizing. I 0:23:44.160 --> 0:23:47.440 started singing little songs, writing little songs on my own 0:23:48.440 --> 0:23:50.960 in the project. But I didn't know it was gonna 0:23:50.960 --> 0:23:52.600 go this for you know. 0:23:52.920 --> 0:23:55.800 So at one point, you get hurt, you stop, you 0:23:55.840 --> 0:24:00.000 take music serious. You succeeded that. What was that journey 0:24:00.119 --> 0:24:01.560 like because you went the independent route too. 0:24:01.680 --> 0:24:04.639 Yeah, So I was eighteen when I got hurt. I 0:24:04.720 --> 0:24:07.840 laid down for a little while bam then left went 0:24:07.880 --> 0:24:13.720 to Richmond, California, Bay Aria, the Bay Aria, I mean Richmond, California. 0:24:13.760 --> 0:24:15.920 I opened up a record So all these people be saying, man, 0:24:16.320 --> 0:24:17.160 that person young. 0:24:17.200 --> 0:24:17.280 No. 0:24:17.359 --> 0:24:20.400 I opened my store at nineteen, and so I learned 0:24:20.440 --> 0:24:23.800 the music business in Richmond at nineteen. So I couldn't 0:24:23.800 --> 0:24:26.119 even buy the music I wanted because I was too young. 0:24:26.200 --> 0:24:28.960 You had to be twenty one. And so I opened 0:24:29.000 --> 0:24:31.320 up this store. It was no Limit records. So people 0:24:31.320 --> 0:24:34.320 don't realize that's how I learned the music industry. No 0:24:34.440 --> 0:24:38.120 Limit was a retail record store and Richmond. I had 0:24:38.119 --> 0:24:40.600 a nice fixed up car, so everybody used to come. 0:24:41.560 --> 0:24:43.399 You know, I don't care whether it was two partty. 0:24:43.520 --> 0:24:46.040 Everybody they come, you know, put their records in their 0:24:46.040 --> 0:24:48.359 own consignment and I sell it. And I learned the 0:24:48.359 --> 0:24:52.760 game from the players from Oakland to Frisco to Balo. 0:24:53.359 --> 0:24:56.399 Then I started hanging out with E forty uncle and 0:24:57.760 --> 0:25:00.760 started really learning the game. But I started, man, so 0:25:00.920 --> 0:25:04.200 anybody that's young like this, this is a young man's game, 0:25:05.080 --> 0:25:07.960 So stop saying all that, Oh he young, he don't know. No, man, 0:25:08.000 --> 0:25:11.040 we got in that nineteen yeah, and I started. I 0:25:11.040 --> 0:25:14.600 went from making no money to ten thousand a month 0:25:14.720 --> 0:25:19.400 to ten thousand a day, and I ended up taking over. 0:25:19.520 --> 0:25:22.760 So what I learned, I started the West Coast Bad Boys. 0:25:23.440 --> 0:25:25.679 And that's how it got on, you know, because I 0:25:25.720 --> 0:25:26.720 was country man like that. 0:25:27.080 --> 0:25:29.159 Like so I was. 0:25:29.200 --> 0:25:31.359 I put my money invested into a whole bunch of 0:25:31.400 --> 0:25:34.080 artists whatever they wanted, and created that brand, the West 0:25:34.119 --> 0:25:34.960 Coast Bad Boys. 0:25:35.359 --> 0:25:38.640 Then I came back home and created it down South, hustling. 0:25:40.400 --> 0:25:43.680 It's always something in our lives, especially when we're trying 0:25:43.680 --> 0:25:46.760 to figure out who we are. It's always something on somebody, 0:25:46.960 --> 0:25:51.399 you know what I mean. Losing your grandfather, Yeah, you know, 0:25:51.640 --> 0:25:53.720 I know he was. He was important to your life 0:25:53.800 --> 0:25:57.160 and you know put he put you in a position 0:25:57.280 --> 0:26:00.439 to do something with yourself. You know, you didn't know 0:26:00.480 --> 0:26:03.000 he was leaving you something behind, but he ended up leaving. 0:26:03.200 --> 0:26:04.240 Can't talk about that. Yeah. 0:26:04.240 --> 0:26:08.199 So with my grandfather, my grandmother like like before I 0:26:08.240 --> 0:26:11.520 opened the store, no, I ain't had no bread. Right 0:26:12.080 --> 0:26:17.560 when my grandfather passed that they gave her a settlement. 0:26:17.840 --> 0:26:19.440 I think it was like two hundred and seven thousand. 0:26:19.480 --> 0:26:23.240 She gave all the kids ten thousand and first, No 0:26:23.320 --> 0:26:27.040 Limit was gonna be a a mobile detail. 0:26:28.080 --> 0:26:30.080 I had the whole plan, but my brother was a hustle. 0:26:30.119 --> 0:26:30.919 He a gangster. 0:26:30.960 --> 0:26:34.240 He's like, bro, I ain't watching no white people called 0:26:35.600 --> 0:26:39.399 straight up. So I'm like, okay, I got to figure 0:26:39.400 --> 0:26:42.520 out something else. And that's when I went to the store. 0:26:42.560 --> 0:26:45.920 But you know, I was the last one with my grandfather. 0:26:46.480 --> 0:26:49.040 And so that's where the whole No Limit camouflies. He 0:26:49.119 --> 0:26:52.080 fought in the Vietnam War and they never gave him 0:26:52.359 --> 0:26:54.240 that ten thousand dollars for us to move out the 0:26:54.280 --> 0:26:56.440 project to go get the house that he was gonna 0:26:56.440 --> 0:27:00.560 put down on. So he always tell me, you know, grandson, 0:27:00.880 --> 0:27:03.359 you gotta start your own business, start your own omen. 0:27:03.600 --> 0:27:07.240 And that's where the whole no limit camouflies that came from. 0:27:07.400 --> 0:27:09.840 And so then I ended up getting the ten thousand 0:27:09.840 --> 0:27:12.119 dollars that he never got, but he gave all his 0:27:12.240 --> 0:27:16.040 kids ten ten grand my grandmother did. And so my 0:27:16.080 --> 0:27:19.520 brother went took over the streets and he got killed 0:27:19.600 --> 0:27:23.640 at nineteen, and a couple of my other family members 0:27:23.760 --> 0:27:27.480 they did they think, and I went I went straight 0:27:27.560 --> 0:27:30.000 legit cold turkey, like I'm gonna do this music thing. 0:27:30.480 --> 0:27:32.520 And so that's when I jumped in the music thing. 0:27:33.000 --> 0:27:36.159 After my grandfather and my brother passed, it was like 0:27:36.920 --> 0:27:39.240 I gotta do something different, Like I don't want to 0:27:39.320 --> 0:27:42.360 die on these streets. I gotta I gotta build a business. 0:27:42.840 --> 0:27:45.840 And that's when I really stopped, really started putting everything 0:27:45.880 --> 0:27:47.480 into this. And I told you, I told you about 0:27:47.520 --> 0:27:49.159 my boy buys. I'm like, bro, we can't be on 0:27:49.200 --> 0:27:51.719 the streets no more. And we got all in. We 0:27:51.720 --> 0:27:53.800 were like we ain't trying to put a half foot 0:27:53.840 --> 0:27:56.840 in none of that. Anybody around us. We going haul 0:27:56.920 --> 0:27:58.600 at this and we don't have no money. We're gonna 0:27:58.600 --> 0:28:00.960 go without till we make some more. But we ain't 0:28:00.960 --> 0:28:04.119 taken to the streets. And so that that's what's really 0:28:04.160 --> 0:28:08.000 you know, thankful for my grandfather that uh that. 0:28:08.119 --> 0:28:09.040 Did that for my family. 0:28:09.160 --> 0:28:11.440 And the sad part about it, we would have never 0:28:11.520 --> 0:28:15.120 knew what happened. But a nurse called me and told 0:28:15.119 --> 0:28:17.480 me that she couldn't sleep, that she gave my grandfather 0:28:17.560 --> 0:28:18.520 some blood in the medicine. 0:28:18.560 --> 0:28:19.840 He was a big, old strong dude. 0:28:20.680 --> 0:28:24.359 And and uh, that's that's how we got the lawsuit against. 0:28:25.480 --> 0:28:27.480 Damn true came out. 0:28:29.200 --> 0:28:32.800 So from the from from that to opening the record store, 0:28:34.080 --> 0:28:35.359 how did no Lima come about? 0:28:35.400 --> 0:28:36.920 Like the record? But how did it blow like that? 0:28:37.200 --> 0:28:41.640 It ain't blow At first I was opening act for Tupa. 0:28:42.640 --> 0:28:44.800 Uh you know, by me being from the. 0:28:44.760 --> 0:28:48.160 South, nobody would never know that I was opening act. 0:28:49.000 --> 0:28:50.160 So but I started on. 0:28:50.120 --> 0:28:52.600 The roll like years like around what time was this? 0:28:52.680 --> 0:28:55.440 That was that was early early nineties. 0:28:55.160 --> 0:28:58.920 Now because he passed in ninety six, I believe, So 0:28:59.000 --> 0:29:01.840 this was like right the two years before that I was. 0:29:01.800 --> 0:29:03.680 An opening act on there. 0:29:04.320 --> 0:29:07.160 Uh so the guy, the white guy who announced me 0:29:07.280 --> 0:29:12.120 be mister Peter country singer because I'm from New Orleans. Man, 0:29:12.160 --> 0:29:14.160 that's the first time I wanted to fight is this 0:29:14.200 --> 0:29:14.680 old man? 0:29:14.760 --> 0:29:17.040 I'm like, bro, look you do that again? 0:29:17.120 --> 0:29:22.040 What fuck you gainst? Mister P from New Orleans? 0:29:24.080 --> 0:29:26.800 And so you know, I got his mind right, and 0:29:28.200 --> 0:29:31.840 I'm out there performing right and I'm singing body body 0:29:33.320 --> 0:29:36.760 and one dude on him was drunk or whatever. 0:29:36.840 --> 0:29:39.000 He was bouncing wait minute, bound bounce. 0:29:39.160 --> 0:29:42.480 I walked off the stage twenty thousand people to him, 0:29:42.720 --> 0:29:43.680 give him a no limity. 0:29:43.720 --> 0:29:46.160 I said, you like that? He said, man, I love that. 0:29:46.480 --> 0:29:47.040 W're whopen. 0:29:47.200 --> 0:29:49.840 Then my brother said, why are you so happy? I said, 0:29:49.880 --> 0:29:50.480 I got one? 0:29:50.600 --> 0:29:54.600 He said one? What I said? A fan said, I 0:29:54.840 --> 0:29:58.320 turned that one in a million? And we walked up. 0:29:59.520 --> 0:30:01.360 I get on. I'm a bus with Tupat and them. 0:30:01.400 --> 0:30:05.840 Man, man, I mean it was just good dudes to me, 0:30:06.560 --> 0:30:09.280 Like every time I was around them, they cared about people, 0:30:09.680 --> 0:30:12.160 like for easy to take me down to the radio station. 0:30:12.920 --> 0:30:15.880 You know what I'm saying, Like that was love. But 0:30:15.960 --> 0:30:18.000 he seen my hustle in my drive. I was ready 0:30:18.000 --> 0:30:20.240 to go. I went any hood wherever. That's when he 0:30:20.400 --> 0:30:21.000 was a hustling. 0:30:21.640 --> 0:30:23.040 So I show up with my concess. 0:30:23.080 --> 0:30:24.720 You know, I don't know nothing about out here with 0:30:24.760 --> 0:30:27.880 the gang banging and stuff. I'm trying to sell my CD. 0:30:28.840 --> 0:30:30.920 You know, do that? Man, where you from? What you 0:30:30.920 --> 0:30:31.200 got out? 0:30:31.200 --> 0:30:33.480 I said, Man, I'm from New Orleans. Man, he said, 0:30:33.480 --> 0:30:36.680 what you said? I say, I'm selling a CD. He said, 0:30:36.680 --> 0:30:38.959 you know where you're at? And I say, no, sir, 0:30:39.080 --> 0:30:40.440 he said, I said, I'm just trying to sell a 0:30:40.480 --> 0:30:43.280 CD and make it. He said, man, how much want? 0:30:43.240 --> 0:30:44.680 I said, I want twenty dollars? He said, man, I 0:30:44.720 --> 0:30:46.360 ged you ten. I seen the gun. I'm like, I 0:30:46.440 --> 0:30:47.040 take the tent. 0:30:50.080 --> 0:30:52.240 You know. And that's what like these was like, Man, 0:30:52.320 --> 0:30:54.120 some of these places you can't go, but I wouldn't 0:30:54.200 --> 0:30:56.840 use it. I'm from the South Wing. We move around, Yeah, 0:30:56.960 --> 0:30:58.719 we move around. We don't really know that. 0:30:58.840 --> 0:31:01.560 And it's like, know, that's when I started really understanding 0:31:01.600 --> 0:31:04.760 the neighborhood, the culture, the culture and stuff. 0:31:04.760 --> 0:31:06.840 Because even in the Bay, the Bay was different. 0:31:07.560 --> 0:31:07.920 The Bay. 0:31:08.120 --> 0:31:10.440 We were just hustlers out there, you know what I'm saying. 0:31:10.440 --> 0:31:13.520 It wasn't like, man, we go to the call show, 0:31:13.680 --> 0:31:17.400 turn up, you know what I'm saying, go to Fessor, but. 0:31:17.480 --> 0:31:22.760 The lake, the lake yea. So now man. 0:31:22.800 --> 0:31:26.040 But it's knowing those different cultures and then taking that 0:31:26.880 --> 0:31:29.680 uh and getting on the road with it. So I 0:31:29.680 --> 0:31:32.200 think that was my biggest strength. Like I said, showing up, 0:31:32.240 --> 0:31:36.640 going to everyhood. I went to New York, Chicago, Texas. 0:31:37.040 --> 0:31:39.920 I just start showing up. And I mean I started 0:31:39.920 --> 0:31:42.360 watching the other people at that time. Rapp a Lot 0:31:42.440 --> 0:31:45.720 was so big. I studied, they moved, you know, swab 0:31:45.800 --> 0:31:48.600 House was so big. I'm like, man, big Drake. You 0:31:48.640 --> 0:31:49.280 know what I'm saying. 0:31:49.400 --> 0:31:52.480 So I'm like, but we celebrate each other. We don't 0:31:52.520 --> 0:31:53.040 do that now. 0:31:53.120 --> 0:31:56.080 Man, were jealous of each other and we somebody own 0:31:56.200 --> 0:31:57.680 I say, we have to change that narrative. 0:31:57.720 --> 0:31:59.720 I think we got the young people got to go back. 0:31:59.760 --> 0:32:02.160 And that's what I love about the TV series I'm 0:32:02.160 --> 0:32:04.120 about to put out so they could see how I 0:32:04.200 --> 0:32:05.320 celebrated Uncle Luke. 0:32:05.400 --> 0:32:07.480 I celebrated you know, Jay. 0:32:07.320 --> 0:32:09.520 And all those news I mean, I celebrated them because 0:32:09.520 --> 0:32:13.800 they came before me. So Nah, it wasn't no inspirational. Yeah, 0:32:13.920 --> 0:32:18.120 that's what it's about. So when did it click for 0:32:18.160 --> 0:32:26.040 no Limit? I think it clicked for no limit when 0:32:26.040 --> 0:32:31.080 I put the ice cream man el because everything was dark. 0:32:31.120 --> 0:32:33.880 Think about everything was black. It was dark when I 0:32:33.920 --> 0:32:35.680 put the ice cream man out, and I looked at 0:32:35.760 --> 0:32:38.560 it having a retail store, I'm like, everything dark. 0:32:39.040 --> 0:32:40.240 And then I had one of those. 0:32:40.520 --> 0:32:44.120 I had a rolex, and I'm like, I'm gonna put 0:32:44.160 --> 0:32:47.960 this diamond logo. That's what I wanted, right, and I'm 0:32:47.960 --> 0:32:50.240 gonna make it. When people walk in the store, you 0:32:50.280 --> 0:32:52.800 can see that. So everything is all about marketing. People 0:32:52.840 --> 0:32:56.720 think music is about the talent. I always help people. 0:32:56.720 --> 0:33:01.160 It's ten percent talent, nineteen percent business. And so that's 0:33:01.200 --> 0:33:02.240 how I was able to make. 0:33:02.080 --> 0:33:06.520 It building that roster for No Limit. 0:33:08.400 --> 0:33:11.160 For me, you know, there's a lot of artists that 0:33:11.160 --> 0:33:14.200 that was on the roster, but being from the South, 0:33:14.480 --> 0:33:16.200 it's some people on the roster that a lot of 0:33:16.200 --> 0:33:16.960 people don't talk about. 0:33:17.000 --> 0:33:19.000 That really was the heart of No Limit to me. 0:33:19.680 --> 0:33:23.040 Like he just came home, Mac, I just lost my 0:33:23.080 --> 0:33:25.320 brother and one of our favorite songs was my brother 0:33:25.360 --> 0:33:25.640 that he. 0:33:25.600 --> 0:33:26.880 Got on his album. I know you know what song 0:33:26.920 --> 0:33:27.560 I'm talking about. 0:33:27.600 --> 0:33:30.920 That's that was a song with guys like him and Uh, 0:33:31.040 --> 0:33:33.240 mister serav On and Uh. And I came to the 0:33:33.480 --> 0:33:35.680 all these people that you were able to put together 0:33:35.720 --> 0:33:39.880 for the how how how was it the the journey 0:33:39.880 --> 0:33:42.320 building that roster because you had a lot of artists 0:33:42.320 --> 0:33:43.120 all at one time. 0:33:43.400 --> 0:33:46.040 Yeah, I mean we wanted to do something different and 0:33:46.120 --> 0:33:48.520 show the people around us love. That was my whole thing, 0:33:48.560 --> 0:33:51.120 building a family, building a team. So I built my 0:33:51.120 --> 0:34:00.000 company x X Yeah, mea ex Mystical uh Se, Silk Fiend, 0:34:01.400 --> 0:34:03.560 just a lot of talent, man, a lot of talent 0:34:03.680 --> 0:34:10.520 and crazy uh Bringing all those people together, it was 0:34:10.560 --> 0:34:12.920 just a lot of love, you know, because everybody was 0:34:12.960 --> 0:34:16.480 passionate about making it out. And Max came to the 0:34:16.520 --> 0:34:20.640 Bay uh with k L And that was the reason 0:34:20.719 --> 0:34:22.880 I went back home because Mex was like, I like 0:34:22.960 --> 0:34:24.640 what you're doing, because. 0:34:24.600 --> 0:34:25.799 You know, I was in the Bay. I had it 0:34:25.840 --> 0:34:27.799 going on with me and e A Ski shout out. 0:34:27.840 --> 0:34:31.640 The Ski was the band he was out with. Drake 0:34:32.040 --> 0:34:32.759 think about it. 0:34:33.080 --> 0:34:33.279 Man. 0:34:33.360 --> 0:34:35.680 E A Ski was a monster him and c MT. 0:34:36.160 --> 0:34:38.040 You know what I'm saying. Like, So that's where I 0:34:38.080 --> 0:34:39.359 spent a lot of my time at. 0:34:39.560 --> 0:34:41.960 But when Meyl came, she was like, we gotta go 0:34:42.120 --> 0:34:46.600 back to the South because you know, like we we 0:34:46.719 --> 0:34:47.640 need that type of music. 0:34:47.719 --> 0:34:50.160 But e A Ski was I mean, I can't wait 0:34:50.200 --> 0:34:51.400 to get back with A skim. 0:34:51.760 --> 0:34:53.440 I'm gonna, I'm gonna, I'm gonna work with him on 0:34:53.560 --> 0:34:58.000 this uh No Limit TV series. Yeah, yeah, because we 0:34:58.040 --> 0:35:02.520 want we want that field and being able to get 0:35:02.560 --> 0:35:05.400 back home and just hook up with all the artists. 0:35:05.400 --> 0:35:05.600 Man. 0:35:05.760 --> 0:35:08.680 Like I don't know if y'all remember this Dangerous Dame 0:35:08.800 --> 0:35:12.759 was signing me. You remember Dangerous Dame? Yeah, he was 0:35:12.840 --> 0:35:16.040 too short for us. Think about it, like he was 0:35:16.400 --> 0:35:20.040 and something happened to him. I don't know what. I 0:35:20.080 --> 0:35:22.480 think somebody dropped something in the drink or something, man, 0:35:22.320 --> 0:35:27.600 and he wasn't the same ever since that. That was 0:35:27.600 --> 0:35:30.200 probably one of my favorite rappers that we had on 0:35:30.239 --> 0:35:32.759 the label that in the in the early beginning, that 0:35:32.920 --> 0:35:35.320 was gonna be huge. And like you said, Mac before 0:35:35.360 --> 0:35:39.879 Mac went to prison and Mac was like nods. 0:35:39.600 --> 0:35:40.680 Fast special bro. 0:35:40.840 --> 0:35:41.680 Yeah, Mac was. 0:35:41.760 --> 0:35:45.400 Mac was special and I'm glad he home and we 0:35:45.440 --> 0:35:47.959 celebrated him. So I can't wait. We'll we're talking about 0:35:47.960 --> 0:35:50.399 this right, So, I don't know if y'all seen last year, 0:35:50.640 --> 0:35:54.280 I had my first annual birthday bash in New Orleans 0:35:54.280 --> 0:35:56.439 on my birthday, which was uh. 0:35:58.040 --> 0:36:01.719 Last year, right. I brought Snoop out, Oh, brought. 0:36:01.520 --> 0:36:04.040 So many big acts. I mean, we shut the whole 0:36:04.080 --> 0:36:06.520 city down. We did it at the at the Smoothie King, 0:36:07.239 --> 0:36:09.000 and so I had to date. We didn't know that 0:36:09.040 --> 0:36:11.840 they was gonna make it to the playoffs, brought Keith Sweat, 0:36:11.840 --> 0:36:15.399 brought so many big artists out right, and I ended 0:36:15.480 --> 0:36:19.600 up having to let the Pelicans use it to play because. 0:36:19.400 --> 0:36:21.520 I had already paid for no. I had already paid. 0:36:22.360 --> 0:36:26.480 And so now my birthday April twenty eight in New 0:36:26.600 --> 0:36:28.520 Orleans is going to be even bigger. 0:36:29.040 --> 0:36:29.920 We need to invite me. 0:36:30.320 --> 0:36:33.240 I'm just telling you, April twenty eight at the Smoothie King. 0:36:33.200 --> 0:36:36.960 Showtime, me and Jacknie Flights. I'm April two. So that's perfect. 0:36:37.200 --> 0:36:37.680 We're good. 0:36:37.719 --> 0:36:43.560 You know what's up, bro? Look it's about to be crazy, y'all. 0:36:43.640 --> 0:36:46.560 I'm talking about It's got to you about to see 0:36:46.560 --> 0:36:50.920 nothing but Cammel the whole arena, nothing but Camel, some 0:36:50.960 --> 0:36:53.919 of the biggest artists. April twenty eight, the Smoothie King. 0:36:54.120 --> 0:36:56.600 We're going to get a no limit reunion tour. Yeah. 0:36:56.640 --> 0:36:59.560 So we've been doing that. We've been doing that. We 0:36:59.560 --> 0:37:02.960 were done so all out, every every everywhere. But when 0:37:03.040 --> 0:37:05.560 Mistical Mystical went back to jail man, it's kind of 0:37:05.600 --> 0:37:09.479 like tough, you know. So we're like, Okay, we're gonna 0:37:09.480 --> 0:37:11.719 see what's gonna happen, and hopefully he. 0:37:11.719 --> 0:37:12.760 Get out of this situation. 0:37:12.960 --> 0:37:16.120 But this, this, this is gonna be a celebration, man, 0:37:16.120 --> 0:37:19.120 because we got to start appreciating each other, you know. 0:37:19.280 --> 0:37:21.080 And I think that's what I want to don't want 0:37:21.080 --> 0:37:23.120 to be to give all my soldiers they flowers while 0:37:23.160 --> 0:37:26.040 they hear and that that April twenty eight day. And 0:37:26.080 --> 0:37:27.799 plus we're gonna do it for a good cause. I 0:37:27.840 --> 0:37:30.719 started this foundation call You Not Alone, and it's all 0:37:30.760 --> 0:37:31.680 about mental illness. 0:37:31.719 --> 0:37:31.879 Man. 0:37:31.880 --> 0:37:35.719 You don't realize how many athletes and entertainments dealing with 0:37:35.800 --> 0:37:37.960 mental illness, but they don't want to talk about it. 0:37:38.239 --> 0:37:40.759 Because even me growing up in a project, right, I 0:37:40.840 --> 0:37:43.759 used to see why they hide that person in the 0:37:43.800 --> 0:37:46.479 back of the house or somebody mom in that rocking 0:37:46.600 --> 0:37:49.279 and nobody really like but people laughing and making fun. 0:37:49.520 --> 0:37:53.080 But now it's been changed to where we could actually communicate, 0:37:53.360 --> 0:37:56.399 get people on the right medicine, so you get helped, Yeah, 0:37:56.440 --> 0:37:58.920 get people with counselors, do all these type of things. 0:37:59.040 --> 0:38:02.080 And those were I want to do with all these 0:38:02.120 --> 0:38:04.560 brands and everything that that we're building to be able 0:38:04.560 --> 0:38:07.640 to put back and give back to say about people 0:38:07.680 --> 0:38:10.600 because the mental health the man like even the basketball 0:38:10.600 --> 0:38:15.160 players that we've seen, uh what his name is in Dallas? 0:38:15.200 --> 0:38:20.680 That Delante? And then what's the other guy that I. 0:38:20.680 --> 0:38:23.560 Mean, Kevin Love? I mean one of your former players 0:38:23.560 --> 0:38:27.440 you been Gordon, yes, yeah, but I. 0:38:27.360 --> 0:38:29.480 Mean even someone you coached, and you coach Demarta Rosie 0:38:29.520 --> 0:38:31.120 as a youngster. He was someone that came out and 0:38:31.160 --> 0:38:32.800 said he had mental health. 0:38:32.480 --> 0:38:33.080 But been Going. 0:38:34.239 --> 0:38:36.600 Then Going is one of the smartest people I've ever 0:38:36.760 --> 0:38:39.200 met in my life, dog like. 0:38:39.320 --> 0:38:41.520 And it's crazy to you know, to see all that's 0:38:41.560 --> 0:38:42.400 going on, but he's one of us. 0:38:43.360 --> 0:38:45.520 I'm meaning, from the bottom of my heart, the most 0:38:45.520 --> 0:38:47.120 intelligent person I've ever met. 0:38:47.120 --> 0:38:50.160 But you never know where it's going to think about it. So, 0:38:50.600 --> 0:38:53.120 but but guess what, though, how many people really help? 0:38:53.360 --> 0:38:53.480 Right? 0:38:54.239 --> 0:38:56.600 They say all that, but they wait, oh, well you 0:38:56.640 --> 0:38:58.200 ain't hot no more. Nobody really care. 0:38:58.280 --> 0:39:00.600 I don't care, and so don't those and type of 0:39:00.600 --> 0:39:02.480 things that we have to change. And that's why I 0:39:02.520 --> 0:39:06.719 go so hard on entrepreneurship because without that, we can't 0:39:06.719 --> 0:39:09.480 build economic empowerment because thein't nobody even with y'all with 0:39:09.600 --> 0:39:12.000 what y'all doing now, Who would ever thought that you 0:39:12.040 --> 0:39:12.879 guys could do that? 0:39:13.800 --> 0:39:16.479 I know, damn well thought i'd be in jail. 0:39:16.640 --> 0:39:24.040 Yeah, I thought you be in jail keeping getting up, Bro, 0:39:24.440 --> 0:39:28.960 he was wild that last fight you had, right, Nobody 0:39:29.000 --> 0:39:30.120 thought you could overcome that. 0:39:30.360 --> 0:39:33.160 Nobody they count you out. They count me out thinking 0:39:33.160 --> 0:39:35.680 about it. Me growing up in the project. Bro, I'm 0:39:35.719 --> 0:39:39.160 doing music. They couldn't believe until they actually seen me 0:39:40.280 --> 0:39:42.200 on TV. And most of them probably was in prison 0:39:42.320 --> 0:39:43.400 by the time they caught on it. 0:39:43.560 --> 0:39:45.239 Like, man, that's my boy used to be back. 0:39:45.719 --> 0:39:48.960 I'm gone. I want more out of life. And that's 0:39:48.960 --> 0:39:51.439 all we did. We ain't no different than them. God 0:39:51.480 --> 0:39:53.440 gave us a second chance, some of us third and 0:39:53.480 --> 0:39:59.280 four chances to what we like. Man, I started thinking different. 0:40:00.040 --> 0:40:01.680 That's when I know I'm like, man, God got a 0:40:01.680 --> 0:40:04.719 bigger plan for me, and I'm not afraid to to 0:40:04.719 --> 0:40:06.839 to accept this challenge and go on it. But most 0:40:06.880 --> 0:40:08.480 of my friends, Dog, I told you, they was just 0:40:08.480 --> 0:40:08.959 too hard. 0:40:09.600 --> 0:40:11.960 They ain't want it. They ain't want it. 0:40:11.960 --> 0:40:14.359 It's like you know, like some man, I'm gonna die, 0:40:14.400 --> 0:40:15.840 make it, not me. I ain't about to speak that 0:40:16.880 --> 0:40:18.000 you know, think about when. 0:40:17.880 --> 0:40:18.400 You speak that. 0:40:19.040 --> 0:40:21.560 Come on, you can manifest, you manifact that like this. 0:40:22.400 --> 0:40:24.919 Yeah, fact, just like we can manifest. Man, I'm about 0:40:24.960 --> 0:40:27.440 to like what you gonna do. Man, I'm about to 0:40:27.480 --> 0:40:31.480 take over the grocery stores. That don't sound cool. I'm 0:40:31.480 --> 0:40:33.719 gonna take over the streets. Oh yeah, yeah, you go 0:40:33.800 --> 0:40:35.839 do that. But if I told you I'm gonna take 0:40:35.840 --> 0:40:38.080 over the grocery store, You're like, man, come on, man. 0:40:38.000 --> 0:40:41.000 Yeah, because because it ain't know it's working that. 0:40:42.040 --> 0:40:42.920 It don't happen over. 0:40:45.239 --> 0:40:48.200 Tell y'all something about this, right, me and Snoop, You 0:40:48.280 --> 0:40:49.880 already have to be rich to do this. 0:40:50.160 --> 0:40:51.399 You get paid twice a year. 0:40:53.239 --> 0:40:55.400 So how many people could wait to get their money 0:40:55.400 --> 0:40:56.040 twice a year? 0:40:57.000 --> 0:41:00.279 This be honest. They don't understand that. And then you 0:41:00.360 --> 0:41:00.920 got to do the. 0:41:00.880 --> 0:41:05.759 Marketing, the sales team, the trucks, all this stuff. You 0:41:05.880 --> 0:41:07.640 got to pay all these people before you even make 0:41:08.040 --> 0:41:11.960 a dime. And so they just like me investing into 0:41:12.320 --> 0:41:13.799 And I'm gonna tell y'all something right now. 0:41:13.880 --> 0:41:16.880 Right, that's why a lot of these people that's. 0:41:16.680 --> 0:41:19.399 Making fun and talking about each other on these sites 0:41:19.400 --> 0:41:22.000 and stuff, you gonna need these people because if you 0:41:22.040 --> 0:41:23.720 look at a lot of these people, these big companies, 0:41:23.880 --> 0:41:28.480 entertainment company, they getting fired, they slimming down at It's 0:41:28.520 --> 0:41:31.080 not not too many companies like you've seen. So you're 0:41:31.080 --> 0:41:32.880 gonna need the entrepreneurs because you ain't gonna be able 0:41:32.880 --> 0:41:34.919 to do none of the projects. You got right where 0:41:34.960 --> 0:41:39.120 you gonna get the money from. So that's the part 0:41:39.160 --> 0:41:41.560 that we have to change. How they put us against 0:41:41.680 --> 0:41:43.880 us and they can't see us in a different light, 0:41:44.920 --> 0:41:46.359 but they can see a white man in a suit 0:41:46.400 --> 0:41:48.880 and be like, oh man, go work with him. A 0:41:48.920 --> 0:41:52.040 lot of people right now, bro, blame everything, Steve. You know, 0:41:52.080 --> 0:41:54.600 come on, bro, you done been around all the wolves, 0:41:54.680 --> 0:41:58.520 think about it. They can't understand the name of the 0:41:58.600 --> 0:42:04.279 game is chess. Protect the king, Yeah, protect the king. 0:42:05.040 --> 0:42:06.200 That's how we lost Nipsey. 0:42:06.200 --> 0:42:09.319 That's how we lost all these. 0:42:08.360 --> 0:42:11.080 These young dudes that could that was feeding the community. 0:42:11.600 --> 0:42:13.240 This man going to the community post. 0:42:13.040 --> 0:42:16.000 To protect him. They trying to eat. 0:42:17.239 --> 0:42:19.239 Why him and not me? That's the whole thing. Why 0:42:19.320 --> 0:42:19.840 him and not me? 0:42:20.120 --> 0:42:21.880 But that's why we got to think small than not 0:42:22.040 --> 0:42:23.719 too A lot of stuff I used to do, I 0:42:23.719 --> 0:42:24.520 don't do no more. 0:42:24.800 --> 0:42:26.160 But I'm still that same dog. 0:42:26.320 --> 0:42:28.640 Yeah, you just don't put yourself in a position I 0:42:28.640 --> 0:42:30.320 don't have to, don't. 0:42:30.120 --> 0:42:31.759 Have to think about if one of them make it out, 0:42:31.760 --> 0:42:34.240 they're not gonna do this. Man, you ain't real no more. Okay, 0:42:34.239 --> 0:42:34.680 we'll cool. 0:42:34.760 --> 0:42:37.160 So you you want to come live where I live better? 0:42:37.200 --> 0:42:39.680 You want to walk around looking crazy? To go ahead. 0:42:40.160 --> 0:42:42.200 I'm kind of past keeping the real. I'm more of 0:42:42.520 --> 0:42:46.040 keeping it right, yes, but I didn't graduated from keeping 0:42:46.040 --> 0:42:47.359 the real as that. 0:42:47.440 --> 0:42:50.480 Man. It's not beneficial. Now. 0:42:50.920 --> 0:42:52.560 I'm gonna tell you something that I got a lot 0:42:52.560 --> 0:42:55.200 of funds keeping the real on my knagga, but keeping 0:42:55.239 --> 0:42:58.120 it real, keeping the reals don't exist because it's natural. 0:42:58.160 --> 0:43:00.320 I mean, that's just me being silent. But at the 0:43:00.360 --> 0:43:01.879 same time, you need to keep it right, bro, because 0:43:01.960 --> 0:43:04.319 keep keep it right's way more beneficial keeping it real, 0:43:04.360 --> 0:43:07.759 because everybody ain't gonna keep it real with you. Well, 0:43:07.800 --> 0:43:11.080 think about if you look at it right free thug. Yeah, 0:43:11.280 --> 0:43:15.840 everybody that say they love you until something happened condition 0:43:16.440 --> 0:43:17.399 and then you're looking for. 0:43:17.400 --> 0:43:23.960 Them what they had many all these people. I like 0:43:24.040 --> 0:43:26.600 what you said, though, dog keeping it right. 0:43:27.040 --> 0:43:30.160 Being able to speak the truth, because that's it. Some 0:43:30.160 --> 0:43:32.759 people don't like the truth. It's like, bro, okay, why 0:43:32.760 --> 0:43:34.919 I'm successful and why you not? I must be doing 0:43:34.960 --> 0:43:37.680 the right thing. But the thing what we did was 0:43:37.680 --> 0:43:41.440 we worked like once we brought Snoop and signed Snoop 0:43:42.080 --> 0:43:44.040 Like Snoop product was on so many. 0:43:43.920 --> 0:43:44.600 Of them records. 0:43:44.600 --> 0:43:47.279 Man, because we didn't mind working, don't We didn't think 0:43:47.320 --> 0:43:49.520 about it. We like, we know, what if we get hot, 0:43:49.920 --> 0:43:51.120 just keep doing music, keep. 0:43:51.000 --> 0:43:51.480 Putting it out. 0:43:51.480 --> 0:43:53.200 We was almost like, so I learned that from like 0:43:53.239 --> 0:43:55.040 being an athlete in the gym. 0:43:55.680 --> 0:43:57.120 You got to stay in the gym. If you want 0:43:57.120 --> 0:43:59.080 to get better, you got it. I tell you all 0:43:59.080 --> 0:44:00.640 the time. You can't cheat this. And it's the game 0:44:00.640 --> 0:44:04.200 of life. You know, if you put the work in, 0:44:04.719 --> 0:44:05.279 you're gonna win. 0:44:05.360 --> 0:44:06.239 Get out what you put him. 0:44:06.280 --> 0:44:07.960 You know, think about it. Look how you came up. 0:44:08.080 --> 0:44:10.960 I see see, I'm telling you. I started really tripping 0:44:10.960 --> 0:44:11.359 off him. 0:44:11.360 --> 0:44:11.920 Everywhere I go. 0:44:12.040 --> 0:44:14.120 He was there. I'm like, man, where this dude come from? 0:44:15.520 --> 0:44:15.960 Already? 0:44:16.600 --> 0:44:17.560 You know we going there. 0:44:17.560 --> 0:44:20.359 I was like, man, And didn't he know at the time, 0:44:20.440 --> 0:44:21.799 B he thought he was you. 0:44:21.719 --> 0:44:29.640 Know everything to this day to this actual moment. But 0:44:29.719 --> 0:44:32.799 BD was a bad dude. We know that, Like he like, 0:44:33.000 --> 0:44:34.879 so this when I knew he was good. Right when 0:44:34.880 --> 0:44:36.840 the first dunky got at U c l a like 0:44:36.840 --> 0:44:38.880 he just went crazy. You couldn't tell him nothing after that, 0:44:38.960 --> 0:44:43.319 no more. But these dudes showed up every day in 0:44:43.400 --> 0:44:46.160 the gym. So I go sneaking the gym, like, oh man, 0:44:46.160 --> 0:44:48.120 the light skinned dude in the gym, and I got. 0:44:48.040 --> 0:44:49.879 To give I gotta keep my work on. I got 0:44:49.880 --> 0:44:50.480 to get in there. 0:44:50.520 --> 0:44:51.200 He targeted me. 0:44:51.840 --> 0:44:56.640 I was y'all around that time, y'all we were talking life. 0:44:56.719 --> 0:44:57.480 The nigga. 0:44:58.840 --> 0:45:01.800 Y'all wasn't yet. YA had a g passion, you know 0:45:01.840 --> 0:45:02.319 what I'm saying. 0:45:02.360 --> 0:45:02.759 You know what. 0:45:02.840 --> 0:45:05.040 I wanted to see how real he was though he 0:45:05.160 --> 0:45:06.759 know him and his boy they used to be in 0:45:06.800 --> 0:45:11.280 there talking man stuff too. So I'd be like, okay, okay, 0:45:11.280 --> 0:45:13.600 I'm on, I got him. I just wanted to check him, 0:45:13.640 --> 0:45:16.640 just to see. I said, Okay, he ain't backing down. 0:45:18.320 --> 0:45:22.239 I got to hit him with another book. You know, 0:45:22.280 --> 0:45:23.879 he didn't look like he was raising the dope. 0:45:23.920 --> 0:45:26.759 I look like it. 0:45:26.840 --> 0:45:31.080 I know he fooled me, and I really tell my 0:45:31.160 --> 0:45:33.239 hot call back home, like, man, you never guess who's 0:45:33.320 --> 0:45:37.000 up here another who who's the master p y'all you're hooping, 0:45:37.160 --> 0:45:41.479 but we might have to fight, And I'm like, damn, 0:45:41.480 --> 0:45:43.320 it's p Like damn I was. 0:45:43.360 --> 0:45:43.920 I was at a car. 0:45:44.200 --> 0:45:45.600 I was at a crosshold because I was such a 0:45:45.600 --> 0:45:47.279 big fan of your music. But at the same time 0:45:47.320 --> 0:45:48.400 he was really going at. 0:45:48.320 --> 0:45:50.360 And I come from playing with Jay all right and 0:45:50.920 --> 0:45:54.120 hang about it, you know, like it was nothing to 0:45:54.320 --> 0:45:56.720 just go after whoever, you know what. To be honest 0:45:56.760 --> 0:45:59.279 with you, it was all about having halt. Once you 0:45:59.400 --> 0:45:59.839 show you. 0:45:59.800 --> 0:46:00.880 Had the hall you could. 0:46:00.960 --> 0:46:03.160 He was good. He was good, you know, Like after 0:46:03.200 --> 0:46:03.440 that it. 0:46:03.560 --> 0:46:05.359 Was like, Okay, let him shoot the ball, let him 0:46:05.400 --> 0:46:07.520 do his thing, you know what I'm saying. Yeah, but 0:46:07.560 --> 0:46:09.520 when you walk in the gym, because you already to pull, 0:46:09.520 --> 0:46:11.080 you got so many stars in there. 0:46:11.360 --> 0:46:12.520 You got to try to find something. 0:46:12.560 --> 0:46:15.040 Man, you gotta make somebody know that, oh you belonged 0:46:15.120 --> 0:46:15.479 in him. 0:46:16.040 --> 0:46:22.279 Then back then ship you lose, you ain't get away. 0:46:22.360 --> 0:46:24.200 And there was three courts too, and you still would 0:46:24.239 --> 0:46:27.960 be a forty five hour down. You spoke to Grabbing 0:46:28.080 --> 0:46:30.600 Snoop and I've heard him speaking other interviews and just 0:46:30.640 --> 0:46:35.480 how instrumental you were as a almost a mentor, teaching 0:46:35.520 --> 0:46:37.360 them things, guiding them things you told. You know, he 0:46:37.680 --> 0:46:40.120 talked about how when you went out there, you bought 0:46:40.160 --> 0:46:41.719 him a house and put in his name, got a 0:46:41.760 --> 0:46:43.680 car put in his name, and just kind of taught 0:46:43.719 --> 0:46:45.880 him that side of it. Talk to us about that 0:46:45.920 --> 0:46:48.120 experience and also what Snoop brought to No Limit. 0:46:48.760 --> 0:46:51.400 I mean Snoop brought everything to No limit. I mean 0:46:51.440 --> 0:46:53.600 I was a fan of hen. But just by me 0:46:53.680 --> 0:46:57.239 having my money right, sometime you gotta watch and say 0:46:57.560 --> 0:46:58.439 who gonna be next? 0:46:58.880 --> 0:47:00.000 I knew Snoop wasn't done. 0:47:00.719 --> 0:47:02.759 And so by me having my money right, I said, man, 0:47:02.800 --> 0:47:07.320 if that man had the right people around him, that 0:47:07.480 --> 0:47:09.960 Snoop Dogg. I said, bro, come on, what you need, 0:47:10.080 --> 0:47:12.120 let's go. And he was saying, man, I don't have 0:47:12.120 --> 0:47:13.640 this honey. I said, man, come on, bro, we about 0:47:13.640 --> 0:47:15.719 to go get all that. And we went did it, 0:47:16.120 --> 0:47:19.279 and he just worked. So to this day, Snoop is 0:47:19.320 --> 0:47:22.959 my best student. No Limit is a university and now 0:47:23.000 --> 0:47:26.080 he is own boss, making millions and millions and soon 0:47:26.120 --> 0:47:29.280 it be billions of dollars. But it never been no jealousy. 0:47:29.320 --> 0:47:31.040 It never been all I want with the boss. 0:47:30.760 --> 0:47:34.040 Got him in a down time. Yeah you get let. 0:47:34.000 --> 0:47:35.640 Me tell you something man. Me and Snoop laugh about 0:47:35.640 --> 0:47:36.360 this all the time. 0:47:37.320 --> 0:47:40.480 I could own half of everything Snoop got right now, 0:47:41.560 --> 0:47:42.480 but I'm. 0:47:42.200 --> 0:47:43.360 Like, look, bro, that's you. 0:47:43.560 --> 0:47:44.359 Whatever you need to. 0:47:44.280 --> 0:47:46.799 Do when our contract up, go on, move on. 0:47:47.200 --> 0:47:50.960 And we like brothers, and so that's why I create 0:47:51.000 --> 0:47:52.960 all this product for him, because we got real love 0:47:53.040 --> 0:47:54.719 for each other. It's not about money. We don't do 0:47:54.760 --> 0:47:56.360 this for money, bro, We do what we love. You 0:47:56.400 --> 0:47:57.600 got to be passionate about something. 0:47:57.640 --> 0:47:58.439 We're gonna get to the money. 0:47:58.440 --> 0:47:59.440 We're gonna get you the money. 0:47:59.920 --> 0:48:01.560 You get out there and do your prorect Right now, 0:48:01.640 --> 0:48:04.080 I'll be everywhere people say, man, why you be promoting them? 0:48:04.080 --> 0:48:04.759 Cereal like that? 0:48:05.440 --> 0:48:05.880 What up? 0:48:05.880 --> 0:48:09.439 We own this anyway. I get an opportunity, I'm gonna 0:48:09.440 --> 0:48:12.399 promote my brand. And then while Snoop on the road, 0:48:12.680 --> 0:48:17.160 he oversees I'm still going crazy, Snoop Cereal P why 0:48:17.200 --> 0:48:18.759 you ain't put your name or know because Snoop the 0:48:19.280 --> 0:48:21.840 most famous rapper in the world, and we put this 0:48:21.960 --> 0:48:24.239 behind his brand and guess what, We're gonna celebrate him 0:48:24.239 --> 0:48:27.279 and do what we gotta do because guess what, he 0:48:27.440 --> 0:48:29.799 let me play my part. And it's like, in the 0:48:29.880 --> 0:48:31.880 same way we switching it up, doing what we gotta do. 0:48:31.920 --> 0:48:34.600 We ain't sitting around hating on each other. Were like, man, no, 0:48:34.680 --> 0:48:37.279 but we know nobody gonna be here forever. But we 0:48:37.400 --> 0:48:40.200 we realized that, Okay, why did I lay our imprint 0:48:40.200 --> 0:48:40.400 on you? 0:48:41.480 --> 0:48:43.799 We talked about this last night about kind of how 0:48:43.800 --> 0:48:45.840 you can use the sports analogy in life and businesses. 0:48:45.960 --> 0:48:48.720 Playing your role. Yeah, I mean sometimes you lead, sometimes 0:48:49.120 --> 0:48:50.560 you could beat the ball you put it. 0:48:50.719 --> 0:48:54.239 Matter as long as we get to the money, that's it. 0:48:54.320 --> 0:48:56.719 Think about it. It don't matter who up front or 0:48:56.760 --> 0:48:58.839 who And guess what, they've been doing this for years. 0:48:58.880 --> 0:49:00.960 That's what stops everything. It's people I want to be. 0:49:03.480 --> 0:49:06.440 That's what you just said, right, that's what you just said. 0:49:07.000 --> 0:49:11.200 Comparison is a sin. Look at the body. So a 0:49:11.239 --> 0:49:15.520 lot of people that's all they do is compare with everybody. 0:49:15.920 --> 0:49:18.919 They're comparing theirself with. Oh well I wish I had 0:49:18.920 --> 0:49:20.600 with you. You really don't want what I had because 0:49:20.600 --> 0:49:21.880 you really don't want to put the work in what 0:49:21.920 --> 0:49:22.359 I'm doing. 0:49:22.840 --> 0:49:24.160 Do you really want to do this? 0:49:24.239 --> 0:49:27.000 Think about because I watched people even now, these youngsters 0:49:27.120 --> 0:49:29.239 be like, oh well I'm posted this twice. I can't 0:49:29.239 --> 0:49:31.319 post them I'm posting every chance I can get. 0:49:32.520 --> 0:49:33.960 Think nobody it. We ain't on a con that w 0:49:33.960 --> 0:49:37.799 ain't killing nobody, ain't doing nothing wrong. This legit. I'm 0:49:37.800 --> 0:49:38.839 not gonna be proud of this. 0:49:39.480 --> 0:49:41.719 Like man, me and Snoop created a whole brand like 0:49:41.760 --> 0:49:44.480 this is not even about Cereal bro. 0:49:44.560 --> 0:49:46.120 We created a family brand Bro. 0:49:46.239 --> 0:49:47.960 This brand love that idea too. 0:49:48.000 --> 0:49:50.920 Brots food and think about it. Snoop is a founder. 0:49:50.960 --> 0:49:52.520 So I tell Snoop, I say, you know what, this 0:49:52.560 --> 0:49:52.959 is what we're. 0:49:52.840 --> 0:49:53.400 Gonna do with you. 0:49:54.000 --> 0:49:58.120 Like they got mister Posts, mister Kellogg's. Now you got 0:49:58.160 --> 0:50:01.040 mister Brothers, which is Snoop. Talk to them and guess 0:50:01.080 --> 0:50:03.799 what we could feed so many families not because think 0:50:03.840 --> 0:50:06.120 about when people look at Stoop, they think, oh, they 0:50:06.160 --> 0:50:08.920 think auld Weed. They think no Bro, Now your grandkids 0:50:08.960 --> 0:50:12.920 could go in the store with with this with they 0:50:13.000 --> 0:50:14.759 wanted miss Snoop and put our face. I said, no, 0:50:14.840 --> 0:50:18.800 Snoop wing doing that. We created that characters. That's what 0:50:18.880 --> 0:50:22.960 I'm saying. We got books, were educating our culture, educating 0:50:22.960 --> 0:50:25.480 our people, and we're growing and were transforming. We ain't 0:50:25.680 --> 0:50:27.719 don't look at us like we're the same. But don't 0:50:27.719 --> 0:50:29.279 hate if you're not gonna really put the work in. 0:50:30.560 --> 0:50:32.239 How you gonna be mad at us if you really 0:50:32.239 --> 0:50:32.880 don't want. 0:50:32.680 --> 0:50:35.400 To be us because you're lazy. No, people hate what 0:50:35.400 --> 0:50:37.040 they can't be. Yeah, they hate. 0:50:37.080 --> 0:50:39.280 They hate that you're doing it and it's not them. 0:50:39.320 --> 0:50:40.280 That's that's simple. 0:50:40.640 --> 0:50:44.640 Well but you know what, Yeah, I love the haters. 0:50:45.480 --> 0:50:48.319 I love them. They motivate me. They pushed me, like 0:50:48.360 --> 0:50:50.640 in basketball, like okay, well, p you can't do this 0:50:50.680 --> 0:50:51.960 all right? Watch what I be at? 0:51:00.640 --> 0:51:03.359 Speaking of white watch for you being not just music? 0:51:03.440 --> 0:51:05.000 You get you got into movies and acting? 0:51:05.160 --> 0:51:05.399 Yeah? 0:51:05.560 --> 0:51:06.680 What inspired that? 0:51:07.280 --> 0:51:09.640 I mean, I told you I was already acting in 0:51:09.680 --> 0:51:15.520 the project. So once I got into you know, mainstream, 0:51:15.560 --> 0:51:17.799 I'm like, why not I been doing I've been doing 0:51:17.840 --> 0:51:20.840 this this I got to when the police come, I 0:51:20.960 --> 0:51:24.160 got oh we we oh man, you know I played basketball, okay, 0:51:24.200 --> 0:51:27.000 so you go ahead on. Basketball saved me. I keep 0:51:27.040 --> 0:51:29.359 telling people all the time. Man, the police would let 0:51:29.360 --> 0:51:30.960 me go because they'd be like, man, I know, slim 0:51:31.040 --> 0:51:33.520 me the basketball player. And that's when I know I 0:51:33.560 --> 0:51:35.480 had to change my life because I'm not gonna be 0:51:35.480 --> 0:51:36.120 able to keep. 0:51:36.560 --> 0:51:38.839 Sliding through on that like oh you a hooper? They 0:51:38.840 --> 0:51:40.680 got the one police told me, Yeah, you know, we 0:51:40.760 --> 0:51:44.319 got a bunch of hoopers in prison. You know. 0:51:44.400 --> 0:51:46.160 The dude pulled me to the side, like I know 0:51:46.200 --> 0:51:49.160 what you're doing. You know you one of the tallest 0:51:49.160 --> 0:51:50.880 ones out here. You know they've got a bunch of 0:51:50.960 --> 0:51:54.360 y'all in prison. I started thinking like, okay, man, I 0:51:54.440 --> 0:51:56.080 got I got to find something. 0:51:56.320 --> 0:51:58.280 Like you said, I gotta change my life. 0:51:58.280 --> 0:52:00.319 But it's all in. Like like you said, it's got 0:52:00.360 --> 0:52:02.000 to be all in. You can't have one foot in that, 0:52:02.160 --> 0:52:03.359 and you got to be. 0:52:04.640 --> 0:52:07.240 When I did that, it worked. That's when God stopped 0:52:07.600 --> 0:52:09.399 changing my life. Because if you look at it right, 0:52:10.320 --> 0:52:13.960 everybody think that. So think about it, Steve. Everything that 0:52:14.040 --> 0:52:16.440 started happening wrong with you. 0:52:16.440 --> 0:52:18.120 You thought that you was. 0:52:18.080 --> 0:52:20.960 Doing something wrong, but it really was God was testing 0:52:21.000 --> 0:52:22.200 you for a bigger blessing. 0:52:22.200 --> 0:52:23.400 You're abusing his blessing. 0:52:23.480 --> 0:52:26.959 Yeah, because I was even helping the wrong people. Man, 0:52:27.000 --> 0:52:30.000 God told me, like for real, like I was, Yeah. 0:52:29.800 --> 0:52:30.919 I don't mean to cut you out, but I said 0:52:30.920 --> 0:52:32.920 this to this. I said this to that class last night. 0:52:33.320 --> 0:52:36.319 God will not bless you because you got the wrong 0:52:36.320 --> 0:52:38.520 people benefiting from your blessing. You don't want to benefit 0:52:38.480 --> 0:52:39.719 and that's what I was doing. 0:52:40.280 --> 0:52:42.040 God said, all right, Pee, I'm gonna slow you down 0:52:42.760 --> 0:52:44.240 like you go look at the story in the Bible. 0:52:44.280 --> 0:52:46.600 But Joe was like, Okay, I know you respect me 0:52:47.200 --> 0:52:51.399 and you lord to me. But guess what I got 0:52:51.400 --> 0:52:53.520 to slow you down because you not God. The people 0:52:53.560 --> 0:52:56.080 start coming to me, Steve. When I give somebody somef man, 0:52:56.120 --> 0:52:58.680 thank you Pete. They wasn't saying no, thank you God, 0:52:59.080 --> 0:53:01.719 you know foot Pete. They was saying thank you Pete. 0:53:02.239 --> 0:53:04.200 And so everything that I went for, I tell people 0:53:04.280 --> 0:53:05.919 life is like a seesaw. You go up and down, 0:53:06.840 --> 0:53:10.040 but it's what you do getting back up. And a 0:53:10.040 --> 0:53:12.319 lot of people don't understand that. They just think they're 0:53:12.320 --> 0:53:14.440 gonna be on top forever. And that's when I start 0:53:14.760 --> 0:53:17.000 the one thing that he did bless me with. When 0:53:17.000 --> 0:53:18.960 the music started going down, I had got into all 0:53:18.960 --> 0:53:21.240 these other different things. That's how I was able to survive. 0:53:21.840 --> 0:53:23.600 And I kept educating my start. I tell you all 0:53:23.600 --> 0:53:26.600 the time, pray for wisdom, don't pray for money. And 0:53:26.640 --> 0:53:29.759 so you know, when God took everything from Job, the 0:53:29.800 --> 0:53:31.799 devil was laughing like, oh, I told you, and I 0:53:31.800 --> 0:53:35.239 watch he curse you. But Job never did then God 0:53:35.239 --> 0:53:40.120 gave him tenfold with everything that he had. Until this day, 0:53:40.520 --> 0:53:43.120 people don't realize that if you do the right thing 0:53:43.160 --> 0:53:45.239 them blessing is gonna come. They keep saying, man, well 0:53:45.239 --> 0:53:48.080 why are you so success? They could throw everything at me, dog, 0:53:48.560 --> 0:53:51.520 they can lie on me, could say all this and like, okay, 0:53:51.920 --> 0:53:55.200 next thing, you know, I got another big deal. All 0:53:55.239 --> 0:53:57.759 the little small stuff they chasing, I'm not even chasing it. 0:53:58.080 --> 0:54:00.799 I could go sit in a room with anybody, any executive, 0:54:00.920 --> 0:54:04.160 and do business with them because I know that it's 0:54:04.160 --> 0:54:06.319 bigger than me. I'm not doing this because I'm not 0:54:06.360 --> 0:54:09.480 doing this to make a billion dollars. I'm doing this 0:54:09.520 --> 0:54:12.560 to change lives and help out people and educate our people, 0:54:12.560 --> 0:54:13.040 because that's. 0:54:12.960 --> 0:54:14.440 What we is. We underfunded. 0:54:15.080 --> 0:54:16.879 We always got to go to them and ask them 0:54:16.920 --> 0:54:18.800 for something, like who really got some real paper? 0:54:18.920 --> 0:54:21.320 But when you do shit with morals and principles, the 0:54:21.360 --> 0:54:21.799 money comes. 0:54:21.880 --> 0:54:22.680 Oh, the money comes. 0:54:22.680 --> 0:54:24.440 That's not the reason why you're doing it. But you're 0:54:24.440 --> 0:54:26.000 doing this for the right reasons. And when you do 0:54:26.080 --> 0:54:27.000 it for the right reason. 0:54:27.000 --> 0:54:29.480 I never did it for the money, though I told you. 0:54:29.520 --> 0:54:31.120 I love the journey. I love the process. 0:54:31.640 --> 0:54:33.520 The people who see me this when I get away 0:54:33.520 --> 0:54:35.600 from people. Oh yeah, people, let's do this. We're gonna 0:54:35.600 --> 0:54:38.920 make ten million dollars. I'm like, really, I know you 0:54:38.920 --> 0:54:40.879 ain't gonna make you you doing this for the wrong reason. 0:54:40.880 --> 0:54:42.600 Now you want me to invest my money in it is, 0:54:42.880 --> 0:54:44.680 and you're telling me how much you're gonna make, and 0:54:44.719 --> 0:54:45.680 then we don't make nothing. 0:54:45.680 --> 0:54:48.839 I'm the only one lose. Think about everybody I ever 0:54:48.920 --> 0:54:52.680 had a problem with, I'm the one who invested in them. 0:54:52.840 --> 0:54:55.320 They get a chance to go back home and whatever. 0:54:55.560 --> 0:54:57.120 Even when I put the movie out. If I put 0:54:57.120 --> 0:54:59.960 a movie out in the field, everybody then got paid already. 0:55:00.040 --> 0:55:03.160 Guess who didn't get paid me? But I didn't do 0:55:03.239 --> 0:55:04.000 it for the money. 0:55:04.960 --> 0:55:08.360 I gave people opportunities that never would have had opportunities, 0:55:08.520 --> 0:55:10.960 and they're still ungrateful. But that's why they don't have nothing, 0:55:12.160 --> 0:55:13.040 because if you look. 0:55:12.920 --> 0:55:15.160 At it, they say, well, why you keep being blessed Pete? 0:55:15.360 --> 0:55:20.520 Because my mentality was different than yours. So this is 0:55:20.560 --> 0:55:22.719 what I look at, Well, well it's not what you have. 0:55:23.960 --> 0:55:27.680 I look at well with what you give. You didn't 0:55:27.680 --> 0:55:29.880 see my vision the first time with no limit, so 0:55:29.880 --> 0:55:31.600 how you gonna see it in this grocery store out. 0:55:32.360 --> 0:55:34.359 I'm not me and Snoop the only one that looked 0:55:34.360 --> 0:55:36.520 like us in this. So y'all don't be like man. 0:55:37.440 --> 0:55:39.920 Let's add some diversity onto these grocery stores so we 0:55:39.920 --> 0:55:42.680 could feed our people. Because think about it, this is 0:55:42.719 --> 0:55:45.600 bigger than music, because every time one of these sales, 0:55:45.600 --> 0:55:48.040 they keep put another one in with music. 0:55:48.040 --> 0:55:50.719 When you're watching in Fame, your time is up, is over, 0:55:50.840 --> 0:55:51.279 It's over. 0:55:51.640 --> 0:55:53.640 Ain't nobody tripping on you no more? We watched that 0:55:53.680 --> 0:55:56.640 with Michael Jackson, Prince whatever. They start selling records after 0:55:56.680 --> 0:56:00.200 they died. This is gonna sell when we hear when 0:56:00.200 --> 0:56:01.480 we gon't. It don't even matter. 0:56:02.000 --> 0:56:03.919 But our don't it don't talk back. 0:56:04.000 --> 0:56:06.839 It don't talk back. And I ain't got to give 0:56:06.920 --> 0:56:10.719 this no money to go to the strip club, Jim, 0:56:10.960 --> 0:56:12.360 I ain't got the buildings. 0:56:11.920 --> 0:56:15.680 Out of jaim not your tips. Talk to them, chips. 0:56:16.360 --> 0:56:18.960 Man, you could talk to them though, get them man, 0:56:19.080 --> 0:56:23.400 got the munch of it. Man here, man, tell me 0:56:23.440 --> 0:56:24.400 what you think about that. 0:56:25.040 --> 0:56:26.000 Think about that. 0:56:26.680 --> 0:56:30.000 No limit films, some Colt classics. I got to hook 0:56:30.080 --> 0:56:33.440 up one or two hot boys about it. 0:56:33.800 --> 0:56:36.800 Uh was about it? To name a few things. 0:56:37.040 --> 0:56:39.000 What was that experience like that should just look fun 0:56:39.560 --> 0:56:40.440 officer friendly. 0:56:40.640 --> 0:56:44.200 Yeah, but friend, that's my basketball coach. That was my 0:56:44.280 --> 0:56:47.239 real basketball coach. He coach out here now because we 0:56:47.239 --> 0:56:49.719 ain't know we was making movies back there's like then 0:56:50.400 --> 0:56:54.640 the director talking about, man, we're gonna need nothing thirty thousand, Like, man, huh, okay, 0:56:54.719 --> 0:56:55.520 you know we're young. 0:56:55.560 --> 0:56:57.480 We out there on the block, like okay, well, we'll 0:56:57.520 --> 0:57:02.560 be back in the week. Look, let me tell you something. 0:57:02.560 --> 0:57:05.680 The craziest thing nobody don't notice, but this is crazy, right. 0:57:06.160 --> 0:57:09.919 So b is light skinning, like you my boy, right, 0:57:10.640 --> 0:57:12.839 he a monster. I'm to telling you E done been 0:57:12.880 --> 0:57:16.960 through everything with me, right. The assistant a d on 0:57:17.040 --> 0:57:19.440 the set. He thinks By is the square because he 0:57:19.520 --> 0:57:23.640 likes getting it right. So dude telling hurry up and 0:57:23.680 --> 0:57:26.360 move over there. And I'm like like, look, bro, you 0:57:26.440 --> 0:57:27.000 know who I am. 0:57:27.120 --> 0:57:28.400 He like, man, look I told you. 0:57:28.480 --> 0:57:31.200 I said, he a New Orleans accent too. 0:57:31.400 --> 0:57:33.840 Yeah, I said By, But I said, pee, I'm about 0:57:33.840 --> 0:57:35.320 to beat this man. I said, you can't do that 0:57:35.400 --> 0:57:37.240 right now. You could do that at the end of 0:57:37.240 --> 0:57:40.720 the movie. The dude said, okay, yeah, we will fight 0:57:40.720 --> 0:57:42.960 at the end of the movie. I'm like all right, Okay, 0:57:43.120 --> 0:57:45.560 we end up letting it go. But man, imagine we 0:57:45.600 --> 0:57:46.200 the helld. 0:57:46.000 --> 0:57:48.560 On to that, and we was trying, but it was 0:57:48.600 --> 0:57:49.320 just so many people. 0:57:49.360 --> 0:57:51.640 So think nobody, we see us. We got to go 0:57:51.640 --> 0:57:54.840 get a building, do all this stuff. And all I'm 0:57:54.880 --> 0:57:57.120 doing is put money out and ain't no money coming 0:57:57.160 --> 0:57:59.400 back in. And so that's why I was saying that 0:57:59.440 --> 0:58:01.720 we really got to be able to be thankful for 0:58:01.840 --> 0:58:05.520 investors that believe in your projects. And you're really not 0:58:05.560 --> 0:58:07.360 gonna find it, especially with what's going on. You're either 0:58:07.400 --> 0:58:09.840 gonna be rich or you're gonna be poor. That's that's 0:58:09.880 --> 0:58:12.520 what economy going at right now. And so if you 0:58:12.520 --> 0:58:14.920 don't understand that, you're gonna get caught up. It ain't 0:58:14.960 --> 0:58:16.800 gonna be no in between. Because you look at right 0:58:16.840 --> 0:58:20.200 now all the homeless people everywhere. Now these people used 0:58:20.200 --> 0:58:23.760 to have bread. I've seen some people now under the 0:58:23.760 --> 0:58:24.920 bridges that you're like, man. 0:58:24.720 --> 0:58:25.280 You used to. 0:58:27.120 --> 0:58:29.400 So that's that's that's where the world going at is. 0:58:29.400 --> 0:58:31.280 So yeah, opportunity. 0:58:31.320 --> 0:58:34.760 We could give our people those opportunities because we creating 0:58:35.160 --> 0:58:37.440 you know something, Biggert. So my whole thing is what 0:58:37.520 --> 0:58:41.120 I've been trying to teach our culture coming in the Hollywood. 0:58:41.920 --> 0:58:44.919 Imagine us being able to do this like that, Like, Okay, 0:58:44.920 --> 0:58:45.720 I could put you in this. 0:58:46.400 --> 0:58:47.200 We couldn't do that. 0:58:47.440 --> 0:58:49.520 No. Years wasn't even the thought. 0:58:49.600 --> 0:58:52.640 It wasn't even the thought like, oh, you you're paying 0:58:52.680 --> 0:58:53.120 for the movie. 0:58:53.520 --> 0:58:54.800 Yeah, man, we're gonna put you in the movie. 0:58:55.880 --> 0:58:58.200 And if you sing what's a hell little pickup line? Yeah, 0:58:58.280 --> 0:58:59.480 and check this out, maybe you. 0:58:59.480 --> 0:59:04.200 Want to be in my for real Yeah, audition next Friday, 0:59:04.240 --> 0:59:05.360 eight o'clock my place. 0:59:08.600 --> 0:59:12.800 So basketball is what saved you. You took a pit 0:59:12.880 --> 0:59:16.520 stop and became a mogul in music and business, and 0:59:16.520 --> 0:59:18.040 then you fall back and chase your dream. 0:59:18.560 --> 0:59:18.680 Uh. 0:59:19.240 --> 0:59:21.600 You had contracts with two NBA teams in the late nineties, 0:59:21.840 --> 0:59:22.960 the Hornets and the Raptors. 0:59:23.320 --> 0:59:26.000 What was it like with Vince and t Mac in Toronto? 0:59:26.360 --> 0:59:28.520 Man? I just talked to t Mac the other night, 0:59:28.600 --> 0:59:29.720 right and. 0:59:31.680 --> 0:59:34.320 We just went at it, you know, like everybody think, 0:59:34.440 --> 0:59:36.960 Like my whole thing was Ben's not gonna dunk on 0:59:37.040 --> 0:59:39.120 me and t not gonna dunk on me. That was 0:59:39.640 --> 0:59:42.400 it other than I could get you that we're good, 0:59:45.800 --> 0:59:47.600 and that's what it was for me. It was like 0:59:47.720 --> 0:59:50.000 I'm not gonna let these dudes, I don't care. I 0:59:50.040 --> 0:59:53.560 told Vince, I'm like, look, bro, I'm gonna follow you 0:59:53.720 --> 0:59:54.160 or something. 0:59:54.400 --> 0:59:56.600 So I just chill one. 0:59:56.680 --> 0:59:59.360 Two times after that, they ain't even trying to dunk 0:59:59.400 --> 0:59:59.640 on me. 0:59:59.760 --> 1:00:01.120 So it was like it was like we. 1:00:01.040 --> 1:00:04.400 Had we had that, but I came out. I came 1:00:04.440 --> 1:00:06.920 out different, man, because you know, when I was in 1:00:06.960 --> 1:00:10.200 the league, right, the rookie is supposed to carry the bags. 1:00:11.360 --> 1:00:13.920 I told butch Man, I can't carry no bags. I'm 1:00:13.920 --> 1:00:14.800 a super rookie. 1:00:15.040 --> 1:00:17.400 You got, I'm a super rookie. 1:00:17.400 --> 1:00:18.439 I ain't carrying no bag. 1:00:19.000 --> 1:00:21.480 Like and I told him, I said, bro, you at 1:00:21.480 --> 1:00:25.960 this time like twenty something. Yeah, So I'm like, look, bro, 1:00:26.720 --> 1:00:29.560 I'm going to sleep. Anybody put in in shaving cream 1:00:29.640 --> 1:00:32.160 in my face, whatever it's gonna it's a rap. 1:00:32.240 --> 1:00:34.040 It's different here. Ain't no rookie hazing. 1:00:34.440 --> 1:00:36.960 No man, come on, bro, you for real? 1:00:41.240 --> 1:00:45.520 No, I wasn't going you know, Steve, come on, bro, Look, 1:00:45.640 --> 1:00:49.040 I'm just telling y'all right. I never had that even 1:00:49.160 --> 1:00:51.200 I was in I was in Charlotte with j Ownstrong 1:00:51.280 --> 1:00:54.640 them They'll tell you I ain't doing that. And the 1:00:54.760 --> 1:00:57.720 Mason God blessed it day and Mason was a. 1:00:57.720 --> 1:00:59.439 Bullet VD wasn't there. 1:01:00.120 --> 1:01:05.440 Oh no, But me and BD went added that summer 1:01:05.520 --> 1:01:08.600 for the rookie Transitional Camp. So I already knew him, 1:01:08.600 --> 1:01:10.800 Steve Franz, I knew what they was, you know what 1:01:10.840 --> 1:01:13.320 I'm saying. So I'm like, okay, Andre Miller because we're 1:01:13.320 --> 1:01:15.240 all going so we're all going against each other the 1:01:15.320 --> 1:01:18.600 whole time, something like, I already know what they're but right, 1:01:18.800 --> 1:01:21.880 I didn't stop after basketball. I didn't stop after music. 1:01:22.200 --> 1:01:24.120 You know, even selling a hundred millionrock ain't stopped. And 1:01:24.120 --> 1:01:27.640 I ain't stopped after making movies and TVs. I love 1:01:27.760 --> 1:01:30.920 if you're an entrepreneur and you love creating things. I say, say, 1:01:31.040 --> 1:01:35.160 think about this. Uh well, it's not about money. It's 1:01:35.200 --> 1:01:40.120 about ideas. Where the most ideas are? 1:01:44.360 --> 1:01:48.160 Where are the most ideas? When I smoke, Yeah, that's 1:01:48.160 --> 1:01:49.200 when I get my most mind. 1:01:49.280 --> 1:01:53.320 Okay, what the most treasures are. 1:01:57.280 --> 1:01:59.440 In my mind in the graveyard. 1:02:00.240 --> 1:02:03.040 A lot of people never got a chance to finish them, idea. 1:02:04.240 --> 1:02:06.280 Because they don't realize. They think they got all this time. 1:02:07.120 --> 1:02:11.400 And so the way I work, I'm like, man, we're 1:02:11.440 --> 1:02:12.400 going up against time. 1:02:12.800 --> 1:02:14.120 Oh yeah, no on the clock. 1:02:14.320 --> 1:02:16.440 Think about it. No, man, I don't care who you is. 1:02:16.480 --> 1:02:19.120 You're going against time. So I'm like, okay with me 1:02:19.240 --> 1:02:21.600 invest my time wisely, this is what keeps me going. 1:02:22.400 --> 1:02:27.080 Those ideas your time and so ideas create wealth. But 1:02:27.240 --> 1:02:30.080 people want to be successful. They oh, I want to 1:02:30.160 --> 1:02:32.360 I want to make this money. But guess what the 1:02:32.440 --> 1:02:34.720 ideas is what's going to keep you going. If you're 1:02:34.720 --> 1:02:36.760 truly serious about what you believe. 1:02:36.480 --> 1:02:37.960 In, put the work in behind it. 1:02:38.120 --> 1:02:38.920 You're gonna put the work in. 1:02:40.080 --> 1:02:44.400 One you received the honorary doctorate, another accomplishment from Lincoln University. 1:02:45.560 --> 1:02:48.800 Talk to us about that and the importance of supporting 1:02:48.920 --> 1:02:49.560 hbc US. 1:02:49.720 --> 1:02:55.400 I mean, I love it. I grew up in that 1:02:55.560 --> 1:02:57.640 environment in my family. Like I said, I grew up 1:02:57.680 --> 1:03:00.360 with twelve other kids in the house and most of 1:03:00.440 --> 1:03:03.400 them went to HBCUs. And my thing is, I even 1:03:03.480 --> 1:03:06.800 sent my son to HBCU at first, but I realized 1:03:06.800 --> 1:03:08.480 that we got a lot of work to do. So 1:03:08.520 --> 1:03:10.840 it's not even about us. Like even people got mad 1:03:11.120 --> 1:03:13.640 at Dion Sanders when he left, But you don't have 1:03:13.720 --> 1:03:16.840 all the tools, really the resources, and you know, but 1:03:17.120 --> 1:03:19.880 we got to put that spotlight on there to actually 1:03:20.000 --> 1:03:22.640 change that. And so I think that's what this is about, 1:03:22.680 --> 1:03:25.760 with me being able to say I'm not going to 1:03:25.840 --> 1:03:29.920 give up on the kids in HBCUs, but we got 1:03:29.960 --> 1:03:30.880 to figure out how to. 1:03:30.840 --> 1:03:32.000 Get them them resources. 1:03:32.320 --> 1:03:35.160 And it's about people like Dion Sander's coming through that 1:03:35.280 --> 1:03:38.160 journey and being able to grow because he deserves what 1:03:38.320 --> 1:03:41.080 all the other coaches then got. He won the championship, 1:03:41.120 --> 1:03:43.720 he paid his dues. Now let him be able to 1:03:43.760 --> 1:03:46.240 go blossom and take other kids on that. 1:03:46.240 --> 1:03:48.040 Journey, shpt on them and disrespect them. 1:03:48.120 --> 1:03:51.120 Yeah, so I guess what our people first want to 1:03:51.120 --> 1:03:53.200 do it, you know, and we're going to change that. 1:03:53.240 --> 1:03:55.000 And that's what But you know what, I'm gonna be 1:03:55.000 --> 1:03:58.800 honest with you, like beyond you go to Mikeey intermission footstodent. 1:03:59.680 --> 1:04:02.720 So so we just got to just keep our trusting 1:04:02.760 --> 1:04:04.560 faith in him and we got to keep doing right 1:04:05.000 --> 1:04:06.680 and they'll get it because thinking about they fall in 1:04:06.720 --> 1:04:08.919 line because all they wanted some bread anyway, they're looking 1:04:08.960 --> 1:04:12.800 for a leader. Yeah, and guess what they would rather 1:04:12.880 --> 1:04:16.840 be followers. But then when somebody else leading, they can't 1:04:16.880 --> 1:04:19.160 accept it because it looked like us. And think about 1:04:19.200 --> 1:04:21.480 to see me on every coner, you see the same 1:04:21.600 --> 1:04:25.000 stores owned by them, no fight, no argument enough. We 1:04:25.000 --> 1:04:26.680 can't even stand on a ConA with three four of 1:04:26.760 --> 1:04:28.960 us without trying to kill each other. 1:04:29.840 --> 1:04:31.440 And so that's why I look at it. 1:04:31.480 --> 1:04:33.600 I'm like, man, we got to study what they're doing. 1:04:33.640 --> 1:04:36.200 We keep trying to change the past. We can't change 1:04:36.200 --> 1:04:38.680 the past. We could change the future, though. And if 1:04:38.680 --> 1:04:41.480 you don't work, they say, you know life, you keep 1:04:41.480 --> 1:04:43.840 the fake, but fake with our work is dead dead, 1:04:44.040 --> 1:04:45.680 you know what I'm saying. So at the same time, 1:04:45.720 --> 1:04:47.320 you got to get out here and do your part. 1:04:48.040 --> 1:04:50.360 And so you can't be mad at me because I'm 1:04:50.400 --> 1:04:53.080 doing my part. I found a lane on my own. 1:04:53.840 --> 1:04:56.000 Like think about it, I got another company to believe 1:04:56.040 --> 1:04:58.760 in me to get It's all about distribution. 1:04:59.280 --> 1:05:01.080 So if you look at whoever had. 1:05:00.960 --> 1:05:04.400 A distribution, that's how you went because anybody could create product. 1:05:05.000 --> 1:05:06.400 That was That's why I went. 1:05:06.280 --> 1:05:08.880 So hard to get this distribution deal with post Post 1:05:08.920 --> 1:05:09.880 is serious. 1:05:10.640 --> 1:05:14.560 That's big in our landscape. Has changed college sports. We 1:05:14.640 --> 1:05:17.720 had your son on What's Burning He's navigating these waters. 1:05:17.760 --> 1:05:20.600 Now he's a junior over at Notre Dame. 1:05:20.760 --> 1:05:21.200 What is that. 1:05:21.160 --> 1:05:24.800 Experience been like? He also committed to your alma mater, Houston. 1:05:24.800 --> 1:05:26.160 So talk to us about that process. 1:05:26.360 --> 1:05:29.880 Well, I mean, I never seen nothing like that. When 1:05:29.920 --> 1:05:32.080 I played college, I got four hundred dollars a month. 1:05:33.200 --> 1:05:35.600 And now, I mean, my son is a junior in 1:05:35.680 --> 1:05:40.480 high school and he then had some incredible deals already 1:05:42.080 --> 1:05:46.520 with Reebok, simply true, and he got so many other 1:05:46.560 --> 1:05:49.400 ones on the table now. And I'm like, but I'm 1:05:49.440 --> 1:05:53.000 showing him how to save your money. Prepare, don't just 1:05:53.000 --> 1:05:56.000 go buy you know, all this crazy stuff is like, 1:05:58.440 --> 1:06:01.680 understand what investments is. Don't let people come play you 1:06:01.720 --> 1:06:03.640 out of you, because think about we can't create no 1:06:03.720 --> 1:06:06.120 more dumb athletes because that's what they look for. 1:06:06.200 --> 1:06:07.440 They look for the play on us. 1:06:07.760 --> 1:06:09.840 Whether you are at the lead, the entertainer, you got money, 1:06:09.840 --> 1:06:13.280 they figure out you're not smartest why not? But they 1:06:13.280 --> 1:06:16.600 didn't teach us banking and economics. And I'm able to 1:06:16.640 --> 1:06:18.439 do that with him at a younger agent. I feel 1:06:18.480 --> 1:06:20.240 like he's gonna change the game because he told me, 1:06:20.280 --> 1:06:22.680 I said something, what you want to be in basketballs? 1:06:22.720 --> 1:06:24.120 I want to be the best they ever do it. 1:06:24.360 --> 1:06:26.040 So that's why I get up in the morning, five 1:06:26.040 --> 1:06:28.400 o'clock in the morning, keep me going with them, and 1:06:28.760 --> 1:06:30.160 I show my saying you got to put the work in. 1:06:31.240 --> 1:06:34.960 I mean, were putting up fifteen hundred shots a day. 1:06:35.760 --> 1:06:38.760 And you know, he wake me up, because if I 1:06:38.800 --> 1:06:40.400 got to wake him up, I'm like, we ain't gonna 1:06:40.520 --> 1:06:42.280 love it. You're gonna love it. You got to show 1:06:42.320 --> 1:06:44.320 me you love this. And you say you want to 1:06:44.360 --> 1:06:45.640 be the best they ever do it. I didn't seen 1:06:45.680 --> 1:06:48.880 it before, so think about it. You know all this 1:06:49.080 --> 1:06:51.760 almost so you want to be jumping around and if 1:06:51.800 --> 1:06:53.160 you want to be the best they ever do it, 1:06:53.200 --> 1:06:55.440 then you're gonna have to work like that and you're 1:06:55.440 --> 1:06:56.520 gonna have to stay in the gym. 1:06:56.560 --> 1:06:56.720 You know. 1:06:56.840 --> 1:06:59.560 Same thing I told her is like everybody's journey gonna 1:06:59.560 --> 1:07:02.000 be different. So now you gotta you in college. Now 1:07:02.080 --> 1:07:04.920 you gotta master this game. In college. You got to 1:07:04.960 --> 1:07:09.240 be able to master basketball when when everybody's sleep, you 1:07:09.280 --> 1:07:09.680 got to be. 1:07:09.640 --> 1:07:12.960 In that gym. I mean, dame a little he did it. 1:07:12.960 --> 1:07:17.200 He showed us thinking about he was like number one thousand, 1:07:17.320 --> 1:07:18.000 nine hundred. 1:07:18.400 --> 1:07:20.880 You know, if you're gonna you can play, they gonna 1:07:20.880 --> 1:07:22.400 find youatta where you at. 1:07:22.440 --> 1:07:24.680 And you know, thinking about it, like we you ain't 1:07:24.720 --> 1:07:26.520 we ain't cheating this game, you know, you come see 1:07:26.560 --> 1:07:27.120 it play. 1:07:27.160 --> 1:07:27.439 We don't. 1:07:27.440 --> 1:07:29.560 We don't cheat this hard. We put them work in 1:07:29.800 --> 1:07:31.880 Yeah dog too. You know I've seen him play. You 1:07:31.920 --> 1:07:33.680 see it like a couple of weeks ago. So yeah, 1:07:33.840 --> 1:07:37.000 I'm very impressed. Hip hop turns fifty this year. What 1:07:37.040 --> 1:07:39.240 does that mean to you? 1:07:39.360 --> 1:07:43.480 For me, it means no limit because we have no limit. 1:07:43.560 --> 1:07:45.960 People didn't think we was gonna be around. And look 1:07:46.000 --> 1:07:50.440 where we are, wank the tank. We're creating products and brands, 1:07:50.560 --> 1:07:53.840 were linking up me and Snoop, We creating partnerships, we 1:07:53.960 --> 1:07:57.280 creating business and brands. Nobody never thought we'd do that 1:07:57.320 --> 1:08:00.080 in hip hop. And we also being able to to 1:08:00.880 --> 1:08:08.360 to to do something that never been done, give back 1:08:09.320 --> 1:08:12.240 to our communities and our cultures and educate the next generation. 1:08:12.920 --> 1:08:14.800 Like they didn't look for hip hop to do that. 1:08:15.200 --> 1:08:18.240 And now we're selling products for them, were selling their products. 1:08:18.320 --> 1:08:20.320 If you look at all the products that Snoop sell, 1:08:20.920 --> 1:08:24.320 it's incredible. And that's how we started this. Was like, man, 1:08:24.360 --> 1:08:26.040 look you know what, if you're selling their product, let's 1:08:26.040 --> 1:08:28.160 sell our own. 1:08:28.720 --> 1:08:30.800 Yeah, I mean the big checks is good. 1:08:31.520 --> 1:08:34.040 I'll take the fifty one hundred million check, but it's cool, 1:08:34.200 --> 1:08:36.320 but let's go get the other checks that we create 1:08:36.439 --> 1:08:39.439 on and so that's the that's the game. 1:08:39.479 --> 1:08:44.960 We quick hitters coming down towards the end excluding your work, 1:08:45.880 --> 1:08:46.400 no limit. 1:08:46.840 --> 1:08:49.160 What's one album you could listen to with no skips? 1:08:51.840 --> 1:08:55.920 Tupat easy call? Easy call? 1:08:57.920 --> 1:08:59.720 If you got to offer the coasting job for us, 1:08:59.720 --> 1:09:03.120 see and build a team who will be your starting five? 1:09:03.640 --> 1:09:05.840 Current players only current players only? 1:09:05.960 --> 1:09:06.240 Yeah? 1:09:07.400 --> 1:09:08.240 Mm hmmm. 1:09:10.680 --> 1:09:19.840 Right off the back, lebron you did kat uh John 1:09:19.920 --> 1:09:31.240 Moran mm hmmm, step current and uh I got to 1:09:31.240 --> 1:09:31.479 go to. 1:09:31.439 --> 1:09:35.639 Milwaukee, man, you get my big man hell of it? 1:09:35.720 --> 1:09:37.599 You know what I'm saying? 1:09:37.760 --> 1:09:40.760 By lebron K d and Johnnath Yeah, not too many 1:09:40.800 --> 1:09:43.679 losses right there. If you could be remember by one 1:09:43.680 --> 1:09:46.400 bar Lyric throughout your career, what would that be? 1:09:51.479 --> 1:09:57.000 Question about it? When you hear that? You know what time? 1:09:57.040 --> 1:09:58.160 And where'd that comes from? Though? 1:09:58.200 --> 1:10:01.400 Because that was that was my battle cry? Okay, like 1:10:01.520 --> 1:10:03.200 you know, can. 1:10:03.160 --> 1:10:11.160 We get it one time? Yeah? I ain't going nowhere 1:10:11.600 --> 1:10:12.040 for life. 1:10:12.280 --> 1:10:14.360 That's like that jumper. You know what I'm saying. I 1:10:14.360 --> 1:10:17.320 can't dump, but I still could take a couple of 1:10:17.320 --> 1:10:18.200 bros with the jump. 1:10:19.080 --> 1:10:21.360 I'll be in Chris Johnson's spot all the time, like 1:10:21.439 --> 1:10:22.240 everybody wanted. 1:10:22.520 --> 1:10:24.680 We've just seen your son there yesterday. I have the 1:10:24.680 --> 1:10:26.959 Twins the right for him. 1:10:27.040 --> 1:10:32.360 Yeah, I'll be going at the Twins took ship. 1:10:32.800 --> 1:10:36.080 I love it. Who's your top five mcs of all time? 1:10:38.080 --> 1:10:45.400 Drunk m h tuop. I gotta be one, of course, Bigger, 1:10:45.400 --> 1:10:53.120 gotta be two of course, Little Wayne, that's my goal. 1:10:57.800 --> 1:11:03.080 Mm hmmm. I'm gonna go with Knives and jay Z 1:11:03.960 --> 1:11:04.679 hell a five? 1:11:05.880 --> 1:11:11.719 Hello a five? Who were your top five rapping rapping 1:11:11.800 --> 1:11:13.920 basketball players? 1:11:16.200 --> 1:11:19.080 I mean it gotta be shock of course. 1:11:19.200 --> 1:11:21.000 You know what I'm saying, Like, I mean, you can't 1:11:21.000 --> 1:11:25.920 beat the big bab You're gonna be uh, I mean 1:11:26.760 --> 1:11:32.760 right now though, I would take d Lou I mean 1:11:32.880 --> 1:11:36.080 as one. I'm just saying basketball for for this generation, 1:11:36.200 --> 1:11:41.200 the wave flow. Uh, you gotta put Kobe in there. 1:11:42.000 --> 1:11:47.360 That's three yep, Cobe. 1:11:48.640 --> 1:11:50.280 Damn Lillard got some big features too. 1:11:50.479 --> 1:11:53.000 Yeah, not just what his wordplay. 1:11:53.080 --> 1:11:57.200 I'm just saying, like, really, can you know, I'm trying 1:11:57.240 --> 1:11:57.960 to think who else? 1:12:00.880 --> 1:12:04.960 Who else did music that actually put music out? Yeah? 1:12:05.160 --> 1:12:08.560 You got to plan them out record, don't you. It 1:12:08.600 --> 1:12:09.920 ain't carent? Yeah, yeah, I do. 1:12:10.520 --> 1:12:15.000 Planning Okay, we put them in there. Who else Williams? Okay, 1:12:15.240 --> 1:12:16.080 will little Williams. 1:12:16.160 --> 1:12:18.680 Nice. Let's go and say his name just so he'll 1:12:18.720 --> 1:12:23.479 feel good. Will No, let's say hit bart Oatmeal, thank. 1:12:23.280 --> 1:12:28.439 You, thank just say yeah, thank you, Baron Davis, bart 1:12:28.479 --> 1:12:29.880 o'meill he raps as well. 1:12:29.920 --> 1:12:30.920 So we got to say his name. 1:12:31.240 --> 1:12:33.120 But you say you got the most unreleased music in 1:12:33.160 --> 1:12:34.480 the history all time. 1:12:35.240 --> 1:12:37.200 Because he's gonna get mad and come deal with y'all. 1:12:37.880 --> 1:12:39.400 They know he don't never let us make it. 1:12:39.400 --> 1:12:43.240 Bro, if you could see a guest on All the Smoke, 1:12:43.800 --> 1:12:46.479 who would it be? But before you answer, you have 1:12:46.520 --> 1:12:48.800 to help us get your answer on the show. 1:12:49.120 --> 1:12:58.760 Okay, the work there we go. Mm hm. You know 1:12:58.840 --> 1:13:01.000 a lot of people too, a lot of people. 1:13:01.080 --> 1:13:03.200 And just let me don't say snooker Snoop set on that. 1:13:05.200 --> 1:13:07.920 He don't want to leave in three hours eight blood 1:13:07.960 --> 1:13:09.160 session with Snoop. 1:13:10.880 --> 1:13:12.439 Man, you know what I would love to see on 1:13:12.520 --> 1:13:14.080 him beyond it? 1:13:15.920 --> 1:13:22.439 Yeah, you know what I'm saying. 1:13:22.760 --> 1:13:24.559 We would love to have you on the show. Third 1:13:24.600 --> 1:13:26.879 ward Yeah, Texas. 1:13:27.040 --> 1:13:29.760 And then you know, like for me, I love what 1:13:29.840 --> 1:13:34.040 y'all doing. You know, good journalism and in sports. I'm 1:13:34.040 --> 1:13:36.280 about to start a sports show called The Truth. 1:13:36.720 --> 1:13:37.160 The Truth. 1:13:37.280 --> 1:13:40.160 Yeah, and I'm gonna do it like locally in Loisville. 1:13:40.240 --> 1:13:42.200 But I want to have y'all on. 1:13:44.000 --> 1:13:47.280 Your birthday. Don't forget about your birthday. 1:13:47.560 --> 1:13:50.000 Yeah, because we just left Mighty Grop Man. 1:13:50.000 --> 1:13:53.000 It was crazy, it was crazy. 1:13:53.400 --> 1:13:54.080 It was crazy. 1:13:54.200 --> 1:13:55.479 Yeah, merch. 1:13:57.080 --> 1:14:02.320 Okay, we can't let you leave with our party gifts, 1:14:02.439 --> 1:14:04.920 so we have should I read the products again? 1:14:04.960 --> 1:14:06.479 Like I said yesterday, I think it was funny. Everybody 1:14:06.520 --> 1:14:09.320 laugh when I did it yesterday. We have some Manskap 1:14:09.400 --> 1:14:12.479 products for you. We have the weed wacker. Okay, can 1:14:12.479 --> 1:14:13.599 you tell them what the we wacker does? 1:14:13.680 --> 1:14:13.920 Nope? 1:14:13.960 --> 1:14:16.800 Okay, thanks all right, And we have some all the 1:14:16.840 --> 1:14:19.680 smoke gear, some gear. Where can you get that gear? 1:14:19.760 --> 1:14:20.000 Matt? 1:14:20.280 --> 1:14:23.240 All the smoke dots, all the smoke dot store. Man, 1:14:23.280 --> 1:14:26.920 p We appreciate you, Pete. Look up to you again. 1:14:27.439 --> 1:14:30.320 You continue to to to raise the bar. And like 1:14:30.320 --> 1:14:31.920 you said, for us to do it, we got to 1:14:31.960 --> 1:14:34.160 see it and believe it. And you're and we see 1:14:34.200 --> 1:14:35.720 you doing it now. We believe it, man, So we 1:14:35.760 --> 1:14:38.080 appreciate its fire. Continue to be great, man. 1:14:38.160 --> 1:14:41.599 We appreciate you, appreciate you, no doubt, sir you want 1:14:41.640 --> 1:14:42.640 all the smoke. 1:14:42.560 --> 1:14:43.760 All of it. You did it. 1:14:44.120 --> 1:14:47.479 That's a wrap, master p Smoke. You can catch us 1:14:47.520 --> 1:14:49.840 on Showtime Basketball YouTube. Were about to check these chips 1:14:49.840 --> 1:14:53.280 out and the iHeart platform black effects. We'll see y'all 1:14:53.320 --> 1:14:55.840 next week, Yeah sir,