Speaker 1: M mm hmmm, mm hmmm.
Speaker 2: Welcome back all the smoke kicking off today. Man with
Speaker 2: with the one and only I mean, rapper, entrepreneur, athlete, actor, uh, investor,
Speaker 2: I mean you name it. This guy has done it all,
Speaker 2: and he's done it all for for a long time
Speaker 2: at a very high level. Welcome to the show, Master Pete. Yes, sir, so,
Speaker 2: I appreciate you.
Speaker 3: I appreciate you and a legend to us and the
Speaker 3: South from a whole bunch of other different ways.
Speaker 4: Now I feel it, talk about it, talk about it.
Speaker 4: You know that already.
Speaker 2: Yeah, you brought some you brought some stuff over there.
Speaker 2: Let's just get right to it, right, that's clear the table.
Speaker 5: Don't don't, don't. Nobody got more product than me. He
Speaker 5: already to try. Okay, So y'all, this is not shows.
Speaker 5: That's a new Snoop knock show. I'm saying barbecue. I'm
Speaker 5: just showing, y'all. So that's what that's what I'm saying.
Speaker 5: We entrepreneurs. They want us to be at the least
Speaker 5: and entertainers forever, but we can't, right, but we can
Speaker 5: sell product for Yeah. So look that's that's the that's
Speaker 5: the master. P OUI chips. Nobody got more product than me.
Speaker 5: Hold on, let me get to this. That's some more ooh,
Speaker 5: we we're.
Speaker 4: Going trying all up.
Speaker 5: That's a coconut warden. We're gonna show y'all win done yet.
Speaker 5: Hold up, that's the noodles because we been eat noodles
Speaker 5: all our life, but we never owned it, right Yeah? Okay, yeah, yeah,
Speaker 5: that's the Master p Puffs.
Speaker 6: You know what I'm saying.
Speaker 4: Those like Cheetos.
Speaker 6: Better, man, Come on, I said.
Speaker 3: Like cheetos, that's okay, barbecue with my honey man.
Speaker 4: I like the flavor mix.
Speaker 6: So let me show y'all. We got essential goods too.
Speaker 6: I got rights, you know what I'm saying.
Speaker 5: Yeah, I'm still going as bad. So this this character here,
Speaker 5: we got characters too. That's Captain Nates. That's the Kobe
Speaker 5: Bryant Cereal. Okay, so I'm gonna show y'all that y'all
Speaker 5: see that's the honey Old Snacks.
Speaker 2: Okay, that's a snoop on it with snoop talk to
Speaker 2: us about.
Speaker 5: Let me tell y'all something we did hip hop. Now,
Speaker 5: we got Cereal. We national brand, that's not a celebrity brand.
Speaker 5: We everywhere June Snoop cereal. That's my dude. We're building
Speaker 5: a family brand, so that's Broder's Foods, so you know
Speaker 5: Kelvin Brothers.
Speaker 4: Absolutely.
Speaker 5: So we made a lot of money in the music
Speaker 5: industry and now we're taking over the breafast food game.
Speaker 6: So we're the kings of breakfast food.
Speaker 4: I love it.
Speaker 6: I love it, y'all.
Speaker 4: We ain't done though, I.
Speaker 6: Ain't done well. I got books too.
Speaker 4: Won't let y'all know kid books?
Speaker 5: I got kids books, so you know, same thing. While
Speaker 5: you're eating your cereals for your kids, you could read
Speaker 5: the books.
Speaker 4: Get them off the iPads.
Speaker 6: I want to them. I want to stole them. Young.
Speaker 5: Oh, I got shoes. That's the majorities motivating oneself. Encourage
Speaker 5: you actively to think independently. And look, so these shoes.
Speaker 5: I brought these nights too. I brought these from overseas.
Speaker 5: So when to tell you'll, let me tell y'all about
Speaker 5: these shoes, right, So I brought these from China, and
Speaker 5: we gotta we gotta do business like the Chinese do.
Speaker 5: I had to spend fifty percent upfront. So if there
Speaker 5: was one hundred ks of shoes, right, put fifty up front.
Speaker 5: You don't even see what you get when it comes.
Speaker 5: So the difference was I couldn't even sell these shoes
Speaker 5: because that there was two sizes different. So sometimes you
Speaker 5: make investments that you got to eat. But then I
Speaker 5: had to grow. So so the size was if this
Speaker 5: was a ten, it'll be like a size twelve and
Speaker 5: I don't get my money back or nothing. So sometimes
Speaker 5: you lose. I want to talk about feeling at the
Speaker 5: same time. So I spent a hundred k on this
Speaker 5: didn't get so I had to make it as marketing promotion,
Speaker 5: give it out to the hood because it was two
Speaker 5: sides small and so the same thing with the Cereal.
Speaker 6: So we lost at the Cereal.
Speaker 5: At first we named the snoop Loops and we had
Speaker 5: a problem you know with ketalogs, and they came after us.
Speaker 6: We lost a couple of million.
Speaker 5: When back now we got national distribution with Posts Cereal,
Speaker 5: which that never been done before. So that going to
Speaker 5: show you sometime as an entrepreneur, you're gonna lose, You're
Speaker 5: gonna feel so everything don't go the way you wanted
Speaker 5: to go.
Speaker 4: I love it.
Speaker 2: Learn it from experience, Yes, sir, when did you get
Speaker 2: the goods kind of bug to just start creating or
Speaker 2: where when did that kind of start?
Speaker 4: Man?
Speaker 5: As a kid, I was like, to be honest with you,
Speaker 5: me at six years old, I'm in a project carrying
Speaker 5: grocers for the elderly, cutting grass. So I had that
Speaker 5: entrepreneur spirit because I was poor. I lived with my grandparents.
Speaker 5: And how people make excuses. They get mad, Oh where
Speaker 5: I live with my I have my dad on him.
Speaker 5: I lived with my grandparents and my grandparents had twelve kids.
Speaker 5: We lived in a three bedroom project and so I
Speaker 5: never had my bed till I went to college.
Speaker 6: So basketball was my life.
Speaker 5: So people look at oh he played basketball, but basketball
Speaker 5: is my life.
Speaker 6: That's what really got me out the hood.
Speaker 5: And so I mean it drove me to where I'm
Speaker 5: up at night ball and working on my game and
Speaker 5: the calio projects, knowing that you could get gunned down
Speaker 5: at any day. So but people start loving me because
Speaker 5: of my basketball. They'd be like, oh, that's peep man,
Speaker 5: you know, let him go. We don't do that no
Speaker 5: more were gunning everything now, now you know what I'm saying.
Speaker 5: So that was a good thing for me growing up.
Speaker 5: If you had talent, people would let you survive because
Speaker 5: they figured, well, you might be the next to make
Speaker 5: it upout, make it up out of here. Yeah no, man.
Speaker 5: So for me being an entrepreneur, it has been. It's
Speaker 5: been my whole life because I ain't never had nothing.
Speaker 5: I'm like, man, I gotta get something from my mama,
Speaker 5: which was my grandmother. So I worked hard for her. See,
Speaker 5: I'm gonna change this, you know. And I never thought
Speaker 5: that way, like, oh, I live in the projects. I
Speaker 5: always had the mentality I live in a mansion, and
Speaker 5: I never said I was broke. I always said, I'm
Speaker 5: waiting all my money. Because my Auntique, I mean my cousin,
Speaker 5: she was in an accident on a bus, so she
Speaker 5: was always be smiling even though she lived in a project.
Speaker 5: I said, what's what you have? You say, I'm waiting
Speaker 5: all my money. I got hit by this bus and
Speaker 5: they're gonna send me a check. I'm gonna get me
Speaker 5: a merceades. I started taking that I'm waiting all my money.
Speaker 6: You know what I'm saying.
Speaker 3: Me being from part of the Texas that's five hours
Speaker 3: from where you from where you're from in the world,
Speaker 3: and you know, I'm similar with me growing up in
Speaker 3: my set, A lot of people protected me because they
Speaker 3: knew I had, you know, an opportunity to play basketball
Speaker 3: with you growing up in the Cali, your projects, you know,
Speaker 3: me knowing how crazy it was and how hard it
Speaker 3: was to come up out of there.
Speaker 4: How did how did you survive that?
Speaker 3: And also you know we're trying to make a living, yeah,
Speaker 3: for you and your family?
Speaker 4: How did you.
Speaker 3: Figure that out? And get to music? To figure out?
Speaker 3: Music was something to get you out of there.
Speaker 5: I had to be an actor, had to be an
Speaker 5: actor because it was killed or be killed, and so
Speaker 5: my acting skills kicked in. I wanted to live so
Speaker 5: and I think you can't be afraid to know that
Speaker 5: anything could happen to you. So I knew I could die,
Speaker 5: which a lot of my friends they just thought they
Speaker 5: was tough. My brothers, you know, all of them died
Speaker 5: at a young age because they didn't.
Speaker 6: They feared nothing.
Speaker 5: And so I think having that fear, knowing that I
Speaker 5: can die, kept me to live. And like I said that,
Speaker 5: my acting skills kicked in. Man, I'm not about to
Speaker 5: kill nobody for you.
Speaker 4: You're the order survive.
Speaker 5: Yeah, And so people come at that time, you know,
Speaker 5: back then you get a murder charge you under eighteen,
Speaker 5: you get juvenile life. You could get out by the
Speaker 5: time you make eighteen. So say, I ain't about to
Speaker 5: do that for nobody. So when it go down, I'm like, man,
Speaker 5: you know I'm out there with that thing. Man, the
Speaker 5: police coming, I got to go. You know what I'm saying.
Speaker 5: That's that was my mean to get be able to
Speaker 5: get out the way. And I think basketball did it
Speaker 5: for me because I was I was a tough kid
Speaker 5: when it came to basketball.
Speaker 4: You know, try to bully me.
Speaker 6: No, man, I wasn't trying to bully you.
Speaker 4: Bro know that.
Speaker 5: Look, Steve, this is I have but right so you
Speaker 5: know by me coming into music by that time, I'm
Speaker 5: in the music. But they don't really know that I
Speaker 5: really do this. But this is what saved my life.
Speaker 5: So you know, you walk in these gym so when
Speaker 5: you when you say that, like to my homeboy byes
Speaker 5: He you know he with me. He light skinned, We
Speaker 5: called him Dirty rad. He probably one of the toughest
Speaker 5: light skinned dudes to live in the project.
Speaker 4: You know.
Speaker 6: So when I met them at U c l A.
Speaker 5: I used to come in there and I want to
Speaker 5: see the other light skinned dude was with him. Member
Speaker 5: what's the other dude?
Speaker 4: That was hard?
Speaker 2: Yeah, that was that was hard coming into college. So
Speaker 2: they were you know what I mean. And this is
Speaker 2: when he was hot too. So I was always listening
Speaker 2: to his music in high school. And I remember we
Speaker 2: had Kobe up there, Paul Pierce, Shack, everybody was up there.
Speaker 2: But when I saw p I lost. I'm like, yo,
Speaker 2: that's master p Like, come on man, And he was
Speaker 2: out there and he was he was doing this thing.
Speaker 2: Obviously could play, you know what I mean. But it
Speaker 2: was fun because he just had that mentality of just
Speaker 2: toughness and on it. I liked it too, but you know,
Speaker 2: obviously I had to like kind of show Okay, we're
Speaker 2: gonna bump.
Speaker 4: We're gonna bump now.
Speaker 5: But he know me from from the from the bay,
Speaker 5: Like you know, I got my hustle game with all
Speaker 5: this stuff. When you talk about the products, like I
Speaker 5: played for Coach compcl people don't know I've been against
Speaker 5: Jason Kidd all these to really play Garrett Payton, you
Speaker 5: know what I'm saying, Like we got some wild stories,
Speaker 5: you know, but when I should come to the gym,
Speaker 5: you know, they'll always think, oh, well you master pe.
Speaker 5: I'm like old, look, bro, I've been doing this forever.
Speaker 5: I'm about to get to the league. And he know
Speaker 5: we went the back way. So everybody think when you
Speaker 5: really see my story, like basketball took me out the projects,
Speaker 5: got me to college, the University of Houston, and then
Speaker 5: I got hurt, went to Marry Boom, started back over
Speaker 5: and I thought I was gonna go to cal That
Speaker 5: was my whole thing.
Speaker 6: But the dude that call.
Speaker 5: Was like, we don't take it. No junior college transfer us.
Speaker 5: And so when I got to the Toronto Raptors, he
Speaker 5: ended up being a recruiting coach.
Speaker 6: I dogged him up.
Speaker 5: Dog, But basketball was you know, I played the game tough.
Speaker 5: Wen't Aventure so much stuff because me and him we
Speaker 5: went the background. We had to go through the minor leagues,
Speaker 5: all this stuff, like so we I mean, we took
Speaker 5: the background. People don't even know all the teams I
Speaker 5: played for. So I'm about to do a documentary because
Speaker 5: I went by me taking the background.
Speaker 6: Right.
Speaker 5: My favorite coach was probably Donny Nelson. People don't know
Speaker 5: that I played I see, you know what I'm saying.
Speaker 5: So what Donnie did for I got a ten day
Speaker 5: I was playing against Earl Barkins them, so they sent
Speaker 5: me up on a ten day. Donny Nelson was gonna
Speaker 5: get me two year contract the next year, but he
Speaker 5: got sick. So I met Steve Nash down and I
Speaker 5: went straight at his head as soon as I got it,
Speaker 5: you know, son, and was like, man, no, mass.
Speaker 4: I like you.
Speaker 6: You you tough.
Speaker 5: So that was that was a good experience for me.
Speaker 5: But I don't know if you remember this Sacramento in
Speaker 5: the summer.
Speaker 2: You came up there with what you uh with with
Speaker 2: with Mike bit bibi.
Speaker 6: Yeah, I played on I played on that summer league team.
Speaker 4: I think you got hurt yep, I didn't play, but yeah,
Speaker 4: I remember we.
Speaker 6: Went at it then, yeah, we went ahead.
Speaker 2: But it was dope, like I said, because I mean,
Speaker 2: you were one of my favorite artists growing up. Just
Speaker 2: to see you transition and to see that you really
Speaker 2: had game, you know what I mean? So what was
Speaker 2: that transition? Like obviously you had and I want to
Speaker 2: get into how you got into music, but we'll go
Speaker 2: back to that. But platinum, multi platinum artists, entrepreneur, businessman,
Speaker 2: but you still wanted to chase your first love and
Speaker 2: your first dream to just talk about that journey.
Speaker 5: Because basketball was it is the journey. Like you said,
Speaker 5: I love the journey. It wasn't for money. So I
Speaker 5: played in the CBA. I probably made like fifteen hundred
Speaker 5: dollars a month and I had millions. You know what
Speaker 5: I'm saying, be flying on a little small ship. They
Speaker 5: had a little small planes in and out. But that
Speaker 5: that journey, I tell you all the time, it's like
Speaker 5: all this stuff, it's not about getting to the end
Speaker 5: of it. It's the journey on the way that would
Speaker 5: push you with drive you. So that journey pushed me
Speaker 5: to made me just just want it, and I had
Speaker 5: that dog in me and that just that just took
Speaker 5: me to the next level. But I feel like basketball
Speaker 5: got me off the streets. And so that's what really
Speaker 5: took my life to another level and really saved my
Speaker 5: life without basketball because my coach, I was the last
Speaker 5: one to get picked up on AAU. So my coaches
Speaker 5: be like, man, I love what you're doing, but you
Speaker 5: a tough kid and we need you so But I
Speaker 5: lived in the middle of jungle, and so my grandmother
Speaker 5: said that y'all, y'all want my grandson, y'all got to
Speaker 5: come pick him up and so you know that.
Speaker 6: That let me know that people believed in me with him.
Speaker 5: Yeah, and that that to me, that bro that drove
Speaker 5: me to another level. Like a lot of dudes I
Speaker 5: grew up with. You know, their kids in the NBA
Speaker 5: have played with Jaren Jackson all them, so you know
Speaker 5: they kids and the and now I'm able to give
Speaker 5: that past that down to my kids. So you when
Speaker 5: to look at Basketball'm gonna tell yall something what we
Speaker 5: got to look at?
Speaker 4: Right?
Speaker 5: People always compare Michael Jordan and Lebron. Why they never
Speaker 5: compare Larry Bird and Pistol people, they don't do that.
Speaker 5: You see what I'm saying, That a lot of self hate.
Speaker 5: We have to change that. Even Lebron, now you're aby
Speaker 5: getting the.
Speaker 6: Lead with his son.
Speaker 5: I've seen with his son number ten on her projected. Yeah,
Speaker 5: and so I looked at that. You like, people say, oh, man,
Speaker 5: don't think he that gun said you know what, man,
Speaker 5: that's history.
Speaker 6: Me and you know the dude could play. You see
Speaker 6: what I'm saying.
Speaker 5: But just because he Lebron's son, now everybody gotta but
Speaker 5: wouldn't you like to see that, like imagine that we
Speaker 5: could have did that way.
Speaker 4: For my sons. I'm doing it. I'm doing it.
Speaker 5: My son a dog, I don't care nothing about all that.
Speaker 5: Let you know, I'm like to school together. Yeah, so
Speaker 5: you know, and this is how raised him.
Speaker 4: Right.
Speaker 5: We live in a mansion, but you raised like you
Speaker 5: in the projects. Like I ain't gonna give it to
Speaker 5: you want it.
Speaker 6: I'm gonna support you exactly. But we got to support
Speaker 6: each other.
Speaker 5: But we live in a culture where it's a lot
Speaker 5: of self hate and we got to change that. So
Speaker 5: that's my mentality is you know, for us, when you
Speaker 5: look at a lot of these shows, any bloggers and
Speaker 5: stuff like that, we rather entertained than educate. We have
Speaker 5: to change that. That's why we're dying so young. And
Speaker 5: that's why people because now all you look at is headlines.
Speaker 5: You don't even look at the truth, think.
Speaker 6: About none of that stuff. No more.
Speaker 5: Nobody has no integrity to say let's do the truth.
Speaker 5: You know, like nobody never really stopped and say, man,
Speaker 5: can't massa pe really play basketball? But what he was
Speaker 5: doing before, Let's be honest.
Speaker 4: It's about being first, not right. That's what they want
Speaker 4: to be first instead of we were just talking about
Speaker 4: with the young college boy last night and went out
Speaker 4: and had a career high. And you know, he was
Speaker 4: involved in that murder situation, and everybody dogged them saying
Speaker 4: it was this, this and that, and come to find
Speaker 4: out he was innocent.
Speaker 6: But that's but well, guess what, they a't gonna go
Speaker 6: back to change.
Speaker 4: And that's what I'm saying.
Speaker 3: Why they quick to make you guilty before you guilty?
Speaker 3: If you black, you know what I'm saying, You don't
Speaker 3: have to be guilty. But as soon as they mentioned
Speaker 3: that in the paper, are mentioned your name in it,
Speaker 3: you guilty because the end result is not gonna get
Speaker 3: posted the same way the accused was.
Speaker 5: Let me tell you all, the product matters, right. It's
Speaker 5: like us, think about it. We all come from the
Speaker 5: struggle in the pain, right, But they hate to see
Speaker 5: us like this. They can't believe it. Come on him,
Speaker 5: you know, you know, they can't believe that we did
Speaker 5: a three sixty.
Speaker 6: They can't.
Speaker 5: They want me to just be a music guy. Like
Speaker 5: but I'm like, wait up, do you know these companies
Speaker 5: last names that they've they've been selling these products for
Speaker 5: hundreds of years.
Speaker 6: They make billions of dollars.
Speaker 5: When you look at the fortune five one hundred companies,
Speaker 5: we only make up a tenth of one percent because
Speaker 5: I keep telling people product out, weighe talent, George Foeman,
Speaker 5: the grill is more bigger than anything.
Speaker 6: But did think about it right now?
Speaker 5: But they they don't want to see that. They don't
Speaker 5: want to see man master p and Snoop. They selling cereal,
Speaker 5: they got legit packs. Oh man, they selling shit. You
Speaker 5: do know how many billions of dollars these companies make.
Speaker 5: And if we want to change something like even what
Speaker 5: you experienced with with with with with all, George, like,
Speaker 5: we gotta we gotta be able to control these communities
Speaker 5: and these cultures we have, and that financially we can't
Speaker 5: do it. Because we can march in the streets, we
Speaker 5: ain't gonna get no justice.
Speaker 6: Think about it.
Speaker 5: At the end of the day, it's keep going from
Speaker 5: circle to circle.
Speaker 6: Because think about it.
Speaker 5: I tell people all the time that we gotta in
Speaker 5: order to win, we gotta.
Speaker 6: Buy blocks back.
Speaker 5: And so you can't buy your box blocks back without
Speaker 5: having finances, you know what I'm saying. So think about
Speaker 5: this is all about economic empowerment. But it got to
Speaker 5: start with us and stop the self here we gotta
Speaker 5: think about it. We don't because they're grouping up. So
Speaker 5: if you see me and Snoop doing this at a
Speaker 5: company that then put it out all these major brands,
Speaker 5: because Posts the only company that step up and say listen, listen,
Speaker 5: look at doing the diversity thing with you and Snoop. Right,
Speaker 5: So that's what I respect them for. Like, let's do
Speaker 5: something different, something unique. Listen, Let you guys be able
Speaker 5: to feed y'all communities and y'all culture.
Speaker 4: Give me the same opportunity we give everybody else.
Speaker 6: That's what I'm saying.
Speaker 4: That's all we've ever asked for handouts, No, just giving
Speaker 4: the opportunity.
Speaker 5: Think about We not perfect. They go back and look
Speaker 5: at our past. But what I love when Johnny Cochins
Speaker 5: was alive. Right, here's my attorney. You say, man, my
Speaker 5: brother was a crackhead. But I'm one of the biggest
Speaker 5: lawyers in the world. Nobody's gonna view me on family members,
Speaker 5: of friends or anything.
Speaker 6: Right.
Speaker 5: But like I said, well, we got to stop, like
Speaker 5: our culture gott to look at what I'm doing and saying.
Speaker 5: I'm saying we're the kings of breakfast food. Do y'all
Speaker 5: know the families that we could feed like. We got
Speaker 5: to change our mindset to destroy each other because that's
Speaker 5: what they want us to do.
Speaker 6: We rather entertain and educate. I've been trying to educate
Speaker 6: how long I've been.
Speaker 5: I've been twenty four years giving back to the community,
Speaker 5: doing what I got to do for my people.
Speaker 6: All over the world.
Speaker 5: They want you to see, this is how the double
Speaker 5: work man shut him down, shut him down with us
Speaker 5: against us, and I'm going to change that narature. I'm
Speaker 5: gonna educate us and keep teaching us. And that's what
Speaker 5: I realized. I say, man, it's a fight because we're
Speaker 5: in a spiritual warfare, our family members, our friends, everybody
Speaker 5: doing it to because it's the closest people around you
Speaker 5: that's gonna hurt you. So my message to any athlete,
Speaker 5: basketball player or whatever, man vest your money into some product.
Speaker 5: I'm not investing my money into people no more. That's
Speaker 5: why I really got out to entertainment business and the
Speaker 5: music business and really got into the product business because
Speaker 5: I started studying and I said, how they make all
Speaker 5: this money, how they keep passing now on generational will?
Speaker 5: They building family brands and names. You look at Gucci, Catogs,
Speaker 5: all these different companies. These are all family names. We
Speaker 5: think it's some fly names. These are all family name.
Speaker 4: And we lose it.
Speaker 5: We lose it because we're sitting around thinking. Think about it.
Speaker 5: I don't care how calld y'all was in basketball. Y'all
Speaker 5: can't play no more me either. I try to dunk
Speaker 5: the other day.
Speaker 4: I couldn't lost that. I still do that now I
Speaker 4: come home.
Speaker 6: But you can't be who you is who you used
Speaker 6: to be, not even close.
Speaker 5: That's what I'm saying. That's what I'm saying. Think about it.
Speaker 5: But they programm us like that. But that's what I'm
Speaker 5: trying to deprogram the next generation. Like, look, get in
Speaker 5: while you hot and build all this stuff then, because
Speaker 5: think about it. Michael Jordan, Right, they talk about Jordan,
Speaker 5: but his biggest string is them shoes.
Speaker 6: He can't fly like he used to know more.
Speaker 5: But guess in your mind, you like, I need to
Speaker 5: get them Jordan's picture.
Speaker 4: On them shoes on the shoes, still flying. That's all
Speaker 4: he needs.
Speaker 5: You know what I'm saying. See what I'm saying, that's
Speaker 5: the that's the game. But our people, oh well, man,
Speaker 5: what you mean? Product always tell man, I'm only telling
Speaker 5: you the truth. They've been passing down from generation to generation.
Speaker 5: We're still thinking, oh, yeah, use your talent to get
Speaker 5: into where you need to go at but imagine if
Speaker 5: you do it while you hot. But we always we
Speaker 5: also wait and talk stuff about each other when we're gone.
Speaker 6: That's it. Think about it at first when you look
Speaker 6: at it.
Speaker 5: Right from Nipsey Hustle, he couldn't sell two three hundred
Speaker 5: thousand records that when he gone three million, five million.
Speaker 5: Kobe the greatest player in the world. Now that he's gone,
Speaker 5: It's be honest.
Speaker 4: They celebrate you once you're gone. That's it.
Speaker 5: Well, I'm gonna give my whole bunch of stuff when
Speaker 5: I'm gonna y'all gonna buy everything. I'm cool, even to
Speaker 5: my family and gold Bill. You ain't gotta buy it
Speaker 5: right now. You're gonna buy my shoes. You're gonna buy
Speaker 5: all my product.
Speaker 6: That's cool.
Speaker 5: I get yeah, but you it ain't nothing gonna change it.
Speaker 6: But it's gonna be the same product.
Speaker 5: Nipsey had the same record bro that went triple platinum
Speaker 5: that everybody loved nothing. But that's why we got to
Speaker 5: keep edging king the ones that want to listen the
Speaker 5: ones that don't want to listen.
Speaker 6: I'm cool. I ain't trying to teach you. No knuckle here.
Speaker 6: It's nothing that.
Speaker 5: Don't want to that don't want to learn. But if
Speaker 5: you want to learn, I'm gonna educate my culture, my.
Speaker 3: People to a lot of them love it. Let's go
Speaker 3: back to New Orleans and music scene. What was it
Speaker 3: like in the seventies and eighties?
Speaker 6: Man?
Speaker 5: Uh, I grew up listening to like Run DMC and
Speaker 5: all the old you know music back then because as
Speaker 5: a kid, and for me in New Orleans, you know,
Speaker 5: coming to that that eighties now nineties era, it was
Speaker 5: all a bounce jazz, Yeah, yeah, jazz, Lawie.
Speaker 6: Armstrong, all that fat Dominos.
Speaker 5: You know, just that's just that's just the music you
Speaker 5: heard because with your grandparents living with them, like that's
Speaker 5: what they was playing. And so the Marvin Gaze, Let's
Speaker 5: get it on, you know. So I grew up, I
Speaker 5: grew up listening to that, and I think that's what
Speaker 5: really put me on the path of the music.
Speaker 6: You know, as a kid.
Speaker 4: And so.
Speaker 2: When did you you know, pursue music as a or
Speaker 2: when did you know the music could be you know,
Speaker 2: can take you places.
Speaker 6: So I didn't know.
Speaker 5: So when you see my I got a TV series
Speaker 5: called No Limit TV series like the BMM that'll be coming.
Speaker 4: Real soon Deon Taylor, Right, yeah, shout out.
Speaker 5: And so I'm gonna tell y'all like nobody don't really notice.
Speaker 5: But so this hand, you see how rough it is
Speaker 5: in this hand regularly. So I got shocked as a
Speaker 5: five year old kid. I'm in a tub. My dad come,
Speaker 5: big old dude, told me go sit the trash out.
Speaker 5: I'm chilling. I forgot bam. I hearhim knocking on the door.
Speaker 6: I jump up.
Speaker 5: I'm listening to run DMC. I try to grab the
Speaker 5: radio out the walls, and it shocked me. They rushed
Speaker 5: me to the hospit feeling I'd have been gone. And
Speaker 5: so it went through this hand and came out my feet,
Speaker 5: and I knew music was something in me and I didn't.
Speaker 5: I didn't know it, but I used to like DJ
Speaker 5: for my grandparents at their little supper parties. They do
Speaker 5: the little Supper and I used to DJ. But I
Speaker 5: never knew that I was gonna be in the music
Speaker 5: business until after I got hurt in college playing basketball.
Speaker 6: So my grandfather was like.
Speaker 5: You need to get up and go do something because
Speaker 5: I'm thinking I'm gone. I'm thinking I'm going to the pros.
Speaker 5: I didn't handle my.
Speaker 6: Business so that I had to figure out something. I
Speaker 6: just always used to listen to music, and so I
Speaker 6: think that's how music really I started really realizing. I
Speaker 6: started singing little songs, writing little songs on my own
Speaker 6: in the project. But I didn't know it was gonna
Speaker 6: go this for you know.
Speaker 2: So at one point, you get hurt, you stop, you
Speaker 2: take music serious. You succeeded that. What was that journey
Speaker 2: like because you went the independent route too.
Speaker 5: Yeah, So I was eighteen when I got hurt. I
Speaker 5: laid down for a little while bam then left went
Speaker 5: to Richmond, California, Bay Aria, the Bay Aria, I mean Richmond, California.
Speaker 5: I opened up a record So all these people be saying, man,
Speaker 5: that person young.
Speaker 4: No.
Speaker 5: I opened my store at nineteen, and so I learned
Speaker 5: the music business in Richmond at nineteen. So I couldn't
Speaker 5: even buy the music I wanted because I was too young.
Speaker 5: You had to be twenty one. And so I opened
Speaker 5: up this store. It was no Limit records. So people
Speaker 5: don't realize that's how I learned the music industry. No
Speaker 5: Limit was a retail record store and Richmond. I had
Speaker 5: a nice fixed up car, so everybody used to come.
Speaker 5: You know, I don't care whether it was two partty.
Speaker 5: Everybody they come, you know, put their records in their
Speaker 5: own consignment and I sell it. And I learned the
Speaker 5: game from the players from Oakland to Frisco to Balo.
Speaker 5: Then I started hanging out with E forty uncle and
Speaker 5: started really learning the game. But I started, man, so
Speaker 5: anybody that's young like this, this is a young man's game,
Speaker 5: So stop saying all that, Oh he young, he don't know. No, man,
Speaker 5: we got in that nineteen yeah, and I started. I
Speaker 5: went from making no money to ten thousand a month
Speaker 5: to ten thousand a day, and I ended up taking over.
Speaker 5: So what I learned, I started the West Coast Bad Boys.
Speaker 5: And that's how it got on, you know, because I
Speaker 5: was country man like that.
Speaker 6: Like so I was.
Speaker 5: I put my money invested into a whole bunch of
Speaker 5: artists whatever they wanted, and created that brand, the West
Speaker 5: Coast Bad Boys.
Speaker 6: Then I came back home and created it down South, hustling.
Speaker 3: It's always something in our lives, especially when we're trying
Speaker 3: to figure out who we are. It's always something on somebody,
Speaker 3: you know what I mean. Losing your grandfather, Yeah, you know,
Speaker 3: I know he was. He was important to your life
Speaker 3: and you know put he put you in a position
Speaker 3: to do something with yourself. You know, you didn't know
Speaker 3: he was leaving you something behind, but he ended up leaving.
Speaker 4: Can't talk about that. Yeah.
Speaker 5: So with my grandfather, my grandmother like like before I
Speaker 5: opened the store, no, I ain't had no bread. Right
Speaker 5: when my grandfather passed that they gave her a settlement.
Speaker 5: I think it was like two hundred and seven thousand.
Speaker 5: She gave all the kids ten thousand and first, No
Speaker 5: Limit was gonna be a a mobile detail.
Speaker 6: I had the whole plan, but my brother was a hustle.
Speaker 6: He a gangster.
Speaker 5: He's like, bro, I ain't watching no white people called
Speaker 5: straight up. So I'm like, okay, I got to figure
Speaker 5: out something else. And that's when I went to the store.
Speaker 5: But you know, I was the last one with my grandfather.
Speaker 5: And so that's where the whole No Limit camouflies. He
Speaker 5: fought in the Vietnam War and they never gave him
Speaker 5: that ten thousand dollars for us to move out the
Speaker 5: project to go get the house that he was gonna
Speaker 5: put down on. So he always tell me, you know, grandson,
Speaker 5: you gotta start your own business, start your own omen.
Speaker 5: And that's where the whole no limit camouflies that came from.
Speaker 5: And so then I ended up getting the ten thousand
Speaker 5: dollars that he never got, but he gave all his
Speaker 5: kids ten ten grand my grandmother did. And so my
Speaker 5: brother went took over the streets and he got killed
Speaker 5: at nineteen, and a couple of my other family members
Speaker 5: they did they think, and I went I went straight
Speaker 5: legit cold turkey, like I'm gonna do this music thing.
Speaker 5: And so that's when I jumped in the music thing.
Speaker 5: After my grandfather and my brother passed, it was like
Speaker 5: I gotta do something different, Like I don't want to
Speaker 5: die on these streets. I gotta I gotta build a business.
Speaker 5: And that's when I really stopped, really started putting everything
Speaker 5: into this. And I told you, I told you about
Speaker 5: my boy buys. I'm like, bro, we can't be on
Speaker 5: the streets no more. And we got all in. We
Speaker 5: were like we ain't trying to put a half foot
Speaker 5: in none of that. Anybody around us. We going haul
Speaker 5: at this and we don't have no money. We're gonna
Speaker 5: go without till we make some more. But we ain't
Speaker 5: taken to the streets. And so that that's what's really
Speaker 5: you know, thankful for my grandfather that uh that.
Speaker 6: Did that for my family.
Speaker 5: And the sad part about it, we would have never
Speaker 5: knew what happened. But a nurse called me and told
Speaker 5: me that she couldn't sleep, that she gave my grandfather
Speaker 5: some blood in the medicine.
Speaker 6: He was a big, old strong dude.
Speaker 5: And and uh, that's that's how we got the lawsuit against.
Speaker 4: Damn true came out.
Speaker 3: So from the from from that to opening the record store,
Speaker 3: how did no Lima come about?
Speaker 4: Like the record? But how did it blow like that?
Speaker 5: It ain't blow At first I was opening act for Tupa.
Speaker 5: Uh you know, by me being from the.
Speaker 4: South, nobody would never know that I was opening act.
Speaker 6: So but I started on.
Speaker 4: The roll like years like around what time was this?
Speaker 4: That was that was early early nineties.
Speaker 5: Now because he passed in ninety six, I believe, So
Speaker 5: this was like right the two years before that I was.
Speaker 6: An opening act on there.
Speaker 5: Uh so the guy, the white guy who announced me
Speaker 5: be mister Peter country singer because I'm from New Orleans. Man,
Speaker 5: that's the first time I wanted to fight is this
Speaker 5: old man?
Speaker 6: I'm like, bro, look you do that again?
Speaker 4: What fuck you gainst? Mister P from New Orleans?
Speaker 5: And so you know, I got his mind right, and
Speaker 5: I'm out there performing right and I'm singing body body
Speaker 5: and one dude on him was drunk or whatever.
Speaker 6: He was bouncing wait minute, bound bounce.
Speaker 5: I walked off the stage twenty thousand people to him,
Speaker 5: give him a no limity.
Speaker 6: I said, you like that? He said, man, I love that.
Speaker 4: W're whopen.
Speaker 5: Then my brother said, why are you so happy? I said,
Speaker 5: I got one?
Speaker 6: He said one? What I said? A fan said, I
Speaker 6: turned that one in a million? And we walked up.
Speaker 6: I get on. I'm a bus with Tupat and them.
Speaker 5: Man, man, I mean it was just good dudes to me,
Speaker 5: Like every time I was around them, they cared about people,
Speaker 5: like for easy to take me down to the radio station.
Speaker 5: You know what I'm saying, Like that was love. But
Speaker 5: he seen my hustle in my drive. I was ready
Speaker 5: to go. I went any hood wherever. That's when he
Speaker 5: was a hustling.
Speaker 6: So I show up with my concess.
Speaker 5: You know, I don't know nothing about out here with
Speaker 5: the gang banging and stuff. I'm trying to sell my CD.
Speaker 6: You know, do that? Man, where you from? What you
Speaker 6: got out?
Speaker 5: I said, Man, I'm from New Orleans. Man, he said,
Speaker 5: what you said? I say, I'm selling a CD. He said,
Speaker 5: you know where you're at? And I say, no, sir,
Speaker 5: he said, I said, I'm just trying to sell a
Speaker 5: CD and make it. He said, man, how much want?
Speaker 5: I said, I want twenty dollars? He said, man, I
Speaker 5: ged you ten. I seen the gun. I'm like, I
Speaker 5: take the tent.
Speaker 6: You know. And that's what like these was like, Man,
Speaker 6: some of these places you can't go, but I wouldn't
Speaker 6: use it. I'm from the South Wing. We move around, Yeah,
Speaker 6: we move around. We don't really know that.
Speaker 5: And it's like, know, that's when I started really understanding
Speaker 5: the neighborhood, the culture, the culture and stuff.
Speaker 6: Because even in the Bay, the Bay was different.
Speaker 4: The Bay.
Speaker 6: We were just hustlers out there, you know what I'm saying.
Speaker 5: It wasn't like, man, we go to the call show,
Speaker 5: turn up, you know what I'm saying, go to Fessor, but.
Speaker 6: The lake, the lake yea. So now man.
Speaker 5: But it's knowing those different cultures and then taking that
Speaker 5: uh and getting on the road with it. So I
Speaker 5: think that was my biggest strength. Like I said, showing up,
Speaker 5: going to everyhood. I went to New York, Chicago, Texas.
Speaker 5: I just start showing up. And I mean I started
Speaker 5: watching the other people at that time. Rapp a Lot
Speaker 5: was so big. I studied, they moved, you know, swab
Speaker 5: House was so big. I'm like, man, big Drake. You
Speaker 5: know what I'm saying.
Speaker 6: So I'm like, but we celebrate each other. We don't
Speaker 6: do that now.
Speaker 5: Man, were jealous of each other and we somebody own
Speaker 5: I say, we have to change that narrative.
Speaker 6: I think we got the young people got to go back.
Speaker 5: And that's what I love about the TV series I'm
Speaker 5: about to put out so they could see how I
Speaker 5: celebrated Uncle Luke.
Speaker 6: I celebrated you know, Jay.
Speaker 5: And all those news I mean, I celebrated them because
Speaker 5: they came before me. So Nah, it wasn't no inspirational. Yeah,
Speaker 5: that's what it's about. So when did it click for
Speaker 5: no Limit? I think it clicked for no limit when
Speaker 5: I put the ice cream man el because everything was dark.
Speaker 5: Think about everything was black. It was dark when I
Speaker 5: put the ice cream man out, and I looked at
Speaker 5: it having a retail store, I'm like, everything dark.
Speaker 6: And then I had one of those.
Speaker 5: I had a rolex, and I'm like, I'm gonna put
Speaker 5: this diamond logo. That's what I wanted, right, and I'm
Speaker 5: gonna make it. When people walk in the store, you
Speaker 5: can see that. So everything is all about marketing. People
Speaker 5: think music is about the talent. I always help people.
Speaker 5: It's ten percent talent, nineteen percent business. And so that's
Speaker 5: how I was able to make.
Speaker 4: It building that roster for No Limit.
Speaker 3: For me, you know, there's a lot of artists that
Speaker 3: that was on the roster, but being from the South,
Speaker 3: it's some people on the roster that a lot of
Speaker 3: people don't talk about.
Speaker 4: That really was the heart of No Limit to me.
Speaker 3: Like he just came home, Mac, I just lost my
Speaker 3: brother and one of our favorite songs was my brother
Speaker 3: that he.
Speaker 4: Got on his album. I know you know what song
Speaker 4: I'm talking about.
Speaker 3: That's that was a song with guys like him and Uh,
Speaker 3: mister serav On and Uh. And I came to the
Speaker 3: all these people that you were able to put together
Speaker 3: for the how how how was it the the journey
Speaker 3: building that roster because you had a lot of artists
Speaker 3: all at one time.
Speaker 5: Yeah, I mean we wanted to do something different and
Speaker 5: show the people around us love. That was my whole thing,
Speaker 5: building a family, building a team. So I built my
Speaker 5: company x X Yeah, mea ex Mystical uh Se, Silk Fiend,
Speaker 5: just a lot of talent, man, a lot of talent
Speaker 5: and crazy uh Bringing all those people together, it was
Speaker 5: just a lot of love, you know, because everybody was
Speaker 5: passionate about making it out. And Max came to the
Speaker 5: Bay uh with k L And that was the reason
Speaker 5: I went back home because Mex was like, I like
Speaker 5: what you're doing, because.
Speaker 6: You know, I was in the Bay. I had it
Speaker 6: going on with me and e A Ski shout out.
Speaker 6: The Ski was the band he was out with. Drake
Speaker 6: think about it.
Speaker 4: Man.
Speaker 6: E A Ski was a monster him and c MT.
Speaker 6: You know what I'm saying. Like, So that's where I
Speaker 6: spent a lot of my time at.
Speaker 5: But when Meyl came, she was like, we gotta go
Speaker 5: back to the South because you know, like we we
Speaker 5: need that type of music.
Speaker 6: But e A Ski was I mean, I can't wait
Speaker 6: to get back with A skim.
Speaker 5: I'm gonna, I'm gonna, I'm gonna work with him on
Speaker 5: this uh No Limit TV series. Yeah, yeah, because we
Speaker 5: want we want that field and being able to get
Speaker 5: back home and just hook up with all the artists.
Speaker 6: Man.
Speaker 5: Like I don't know if y'all remember this Dangerous Dame
Speaker 5: was signing me. You remember Dangerous Dame? Yeah, he was
Speaker 5: too short for us. Think about it, like he was
Speaker 5: and something happened to him. I don't know what. I
Speaker 5: think somebody dropped something in the drink or something, man,
Speaker 5: and he wasn't the same ever since that. That was
Speaker 5: probably one of my favorite rappers that we had on
Speaker 5: the label that in the in the early beginning, that
Speaker 5: was gonna be huge. And like you said, Mac before
Speaker 5: Mac went to prison and Mac was like nods.
Speaker 4: Fast special bro.
Speaker 6: Yeah, Mac was.
Speaker 5: Mac was special and I'm glad he home and we
Speaker 5: celebrated him. So I can't wait. We'll we're talking about
Speaker 5: this right, So, I don't know if y'all seen last year,
Speaker 5: I had my first annual birthday bash in New Orleans
Speaker 5: on my birthday, which was uh.
Speaker 6: Last year, right. I brought Snoop out, Oh, brought.
Speaker 5: So many big acts. I mean, we shut the whole
Speaker 5: city down. We did it at the at the Smoothie King,
Speaker 5: and so I had to date. We didn't know that
Speaker 5: they was gonna make it to the playoffs, brought Keith Sweat,
Speaker 5: brought so many big artists out right, and I ended
Speaker 5: up having to let the Pelicans use it to play because.
Speaker 6: I had already paid for no. I had already paid.
Speaker 5: And so now my birthday April twenty eight in New
Speaker 5: Orleans is going to be even bigger.
Speaker 4: We need to invite me.
Speaker 5: I'm just telling you, April twenty eight at the Smoothie King.
Speaker 4: Showtime, me and Jacknie Flights. I'm April two. So that's perfect.
Speaker 6: We're good.
Speaker 5: You know what's up, bro? Look it's about to be crazy, y'all.
Speaker 5: I'm talking about It's got to you about to see
Speaker 5: nothing but Cammel the whole arena, nothing but Camel, some
Speaker 5: of the biggest artists. April twenty eight, the Smoothie King.
Speaker 4: We're going to get a no limit reunion tour. Yeah.
Speaker 5: So we've been doing that. We've been doing that. We
Speaker 5: were done so all out, every every everywhere. But when
Speaker 5: Mistical Mystical went back to jail man, it's kind of
Speaker 5: like tough, you know. So we're like, Okay, we're gonna
Speaker 5: see what's gonna happen, and hopefully he.
Speaker 6: Get out of this situation.
Speaker 5: But this, this, this is gonna be a celebration, man,
Speaker 5: because we got to start appreciating each other, you know.
Speaker 5: And I think that's what I want to don't want
Speaker 5: to be to give all my soldiers they flowers while
Speaker 5: they hear and that that April twenty eight day. And
Speaker 5: plus we're gonna do it for a good cause. I
Speaker 5: started this foundation call You Not Alone, and it's all
Speaker 5: about mental illness.
Speaker 6: Man.
Speaker 5: You don't realize how many athletes and entertainments dealing with
Speaker 5: mental illness, but they don't want to talk about it.
Speaker 5: Because even me growing up in a project, right, I
Speaker 5: used to see why they hide that person in the
Speaker 5: back of the house or somebody mom in that rocking
Speaker 5: and nobody really like but people laughing and making fun.
Speaker 5: But now it's been changed to where we could actually communicate,
Speaker 5: get people on the right medicine, so you get helped, Yeah,
Speaker 5: get people with counselors, do all these type of things.
Speaker 5: And those were I want to do with all these
Speaker 5: brands and everything that that we're building to be able
Speaker 5: to put back and give back to say about people
Speaker 5: because the mental health the man like even the basketball
Speaker 5: players that we've seen, uh what his name is in Dallas?
Speaker 5: That Delante? And then what's the other guy that I.
Speaker 4: Mean, Kevin Love? I mean one of your former players
Speaker 4: you been Gordon, yes, yeah, but I.
Speaker 2: Mean even someone you coached, and you coach Demarta Rosie
Speaker 2: as a youngster. He was someone that came out and
Speaker 2: said he had mental health.
Speaker 4: But been Going.
Speaker 3: Then Going is one of the smartest people I've ever
Speaker 3: met in my life, dog like.
Speaker 4: And it's crazy to you know, to see all that's
Speaker 4: going on, but he's one of us.
Speaker 3: I'm meaning, from the bottom of my heart, the most
Speaker 3: intelligent person I've ever met.
Speaker 5: But you never know where it's going to think about it. So,
Speaker 5: but but guess what, though, how many people really help?
Speaker 4: Right?
Speaker 6: They say all that, but they wait, oh, well you
Speaker 6: ain't hot no more. Nobody really care.
Speaker 5: I don't care, and so don't those and type of
Speaker 5: things that we have to change. And that's why I
Speaker 5: go so hard on entrepreneurship because without that, we can't
Speaker 5: build economic empowerment because thein't nobody even with y'all with
Speaker 5: what y'all doing now, Who would ever thought that you
Speaker 5: guys could do that?
Speaker 4: I know, damn well thought i'd be in jail.
Speaker 5: Yeah, I thought you be in jail keeping getting up, Bro,
Speaker 5: he was wild that last fight you had, right, Nobody
Speaker 5: thought you could overcome that.
Speaker 3: Nobody they count you out. They count me out thinking
Speaker 3: about it. Me growing up in the project. Bro, I'm
Speaker 3: doing music. They couldn't believe until they actually seen me
Speaker 3: on TV. And most of them probably was in prison
Speaker 3: by the time they caught on it.
Speaker 6: Like, man, that's my boy used to be back.
Speaker 5: I'm gone. I want more out of life. And that's
Speaker 5: all we did. We ain't no different than them. God
Speaker 5: gave us a second chance, some of us third and
Speaker 5: four chances to what we like. Man, I started thinking different.
Speaker 5: That's when I know I'm like, man, God got a
Speaker 5: bigger plan for me, and I'm not afraid to to
Speaker 5: to accept this challenge and go on it. But most
Speaker 5: of my friends, Dog, I told you, they was just
Speaker 5: too hard.
Speaker 6: They ain't want it. They ain't want it.
Speaker 5: It's like you know, like some man, I'm gonna die,
Speaker 5: make it, not me. I ain't about to speak that
Speaker 5: you know, think about when.
Speaker 6: You speak that.
Speaker 4: Come on, you can manifest, you manifact that like this.
Speaker 6: Yeah, fact, just like we can manifest. Man, I'm about
Speaker 6: to like what you gonna do. Man, I'm about to
Speaker 6: take over the grocery stores. That don't sound cool. I'm
Speaker 6: gonna take over the streets. Oh yeah, yeah, you go
Speaker 6: do that. But if I told you I'm gonna take
Speaker 6: over the grocery store, You're like, man, come on, man.
Speaker 4: Yeah, because because it ain't know it's working that.
Speaker 6: It don't happen over.
Speaker 5: Tell y'all something about this, right, me and Snoop, You
Speaker 5: already have to be rich to do this.
Speaker 6: You get paid twice a year.
Speaker 5: So how many people could wait to get their money
Speaker 5: twice a year?
Speaker 6: This be honest. They don't understand that. And then you
Speaker 6: got to do the.
Speaker 5: Marketing, the sales team, the trucks, all this stuff. You
Speaker 5: got to pay all these people before you even make
Speaker 5: a dime. And so they just like me investing into
Speaker 5: And I'm gonna tell y'all something right now.
Speaker 6: Right, that's why a lot of these people that's.
Speaker 5: Making fun and talking about each other on these sites
Speaker 5: and stuff, you gonna need these people because if you
Speaker 5: look at a lot of these people, these big companies,
Speaker 5: entertainment company, they getting fired, they slimming down at It's
Speaker 5: not not too many companies like you've seen. So you're
Speaker 5: gonna need the entrepreneurs because you ain't gonna be able
Speaker 5: to do none of the projects. You got right where
Speaker 5: you gonna get the money from. So that's the part
Speaker 5: that we have to change. How they put us against
Speaker 5: us and they can't see us in a different light,
Speaker 5: but they can see a white man in a suit
Speaker 5: and be like, oh man, go work with him. A
Speaker 5: lot of people right now, bro, blame everything, Steve. You know,
Speaker 5: come on, bro, you done been around all the wolves,
Speaker 5: think about it. They can't understand the name of the
Speaker 5: game is chess. Protect the king, Yeah, protect the king.
Speaker 5: That's how we lost Nipsey.
Speaker 4: That's how we lost all these.
Speaker 5: These young dudes that could that was feeding the community.
Speaker 5: This man going to the community post.
Speaker 6: To protect him. They trying to eat.
Speaker 4: Why him and not me? That's the whole thing. Why
Speaker 4: him and not me?
Speaker 5: But that's why we got to think small than not
Speaker 5: too A lot of stuff I used to do, I
Speaker 5: don't do no more.
Speaker 6: But I'm still that same dog.
Speaker 4: Yeah, you just don't put yourself in a position I
Speaker 4: don't have to, don't.
Speaker 6: Have to think about if one of them make it out,
Speaker 6: they're not gonna do this. Man, you ain't real no more. Okay,
Speaker 6: we'll cool.
Speaker 5: So you you want to come live where I live better?
Speaker 6: You want to walk around looking crazy? To go ahead.
Speaker 3: I'm kind of past keeping the real. I'm more of
Speaker 3: keeping it right, yes, but I didn't graduated from keeping
Speaker 3: the real as that.
Speaker 4: Man. It's not beneficial. Now.
Speaker 3: I'm gonna tell you something that I got a lot
Speaker 3: of funds keeping the real on my knagga, but keeping
Speaker 3: it real, keeping the reals don't exist because it's natural.
Speaker 3: I mean, that's just me being silent. But at the
Speaker 3: same time, you need to keep it right, bro, because
Speaker 3: keep keep it right's way more beneficial keeping it real,
Speaker 3: because everybody ain't gonna keep it real with you. Well,
Speaker 3: think about if you look at it right free thug. Yeah,
Speaker 3: everybody that say they love you until something happened condition
Speaker 3: and then you're looking for.
Speaker 6: Them what they had many all these people. I like
Speaker 6: what you said, though, dog keeping it right.
Speaker 5: Being able to speak the truth, because that's it. Some
Speaker 5: people don't like the truth. It's like, bro, okay, why
Speaker 5: I'm successful and why you not? I must be doing
Speaker 5: the right thing. But the thing what we did was
Speaker 5: we worked like once we brought Snoop and signed Snoop
Speaker 5: Like Snoop product was on so many.
Speaker 6: Of them records.
Speaker 5: Man, because we didn't mind working, don't We didn't think
Speaker 5: about it. We like, we know, what if we get hot,
Speaker 5: just keep doing music, keep.
Speaker 4: Putting it out.
Speaker 5: We was almost like, so I learned that from like
Speaker 5: being an athlete in the gym.
Speaker 6: You got to stay in the gym. If you want
Speaker 6: to get better, you got it. I tell you all
Speaker 6: the time. You can't cheat this. And it's the game
Speaker 6: of life. You know, if you put the work in,
Speaker 6: you're gonna win.
Speaker 4: Get out what you put him.
Speaker 5: You know, think about it. Look how you came up.
Speaker 5: I see see, I'm telling you. I started really tripping
Speaker 5: off him.
Speaker 4: Everywhere I go.
Speaker 6: He was there. I'm like, man, where this dude come from?
Speaker 4: Already?
Speaker 6: You know we going there.
Speaker 5: I was like, man, And didn't he know at the time,
Speaker 5: B he thought he was you.
Speaker 7: Know everything to this day to this actual moment. But
Speaker 7: BD was a bad dude. We know that, Like he like,
Speaker 7: so this when I knew he was good. Right when
Speaker 7: the first dunky got at U c l a like
Speaker 7: he just went crazy. You couldn't tell him nothing after that,
Speaker 7: no more. But these dudes showed up every day in
Speaker 7: the gym. So I go sneaking the gym, like, oh man,
Speaker 7: the light skinned dude in the gym, and I got.
Speaker 6: To give I gotta keep my work on. I got
Speaker 6: to get in there.
Speaker 4: He targeted me.
Speaker 2: I was y'all around that time, y'all we were talking life.
Speaker 4: The nigga.
Speaker 6: Y'all wasn't yet. YA had a g passion, you know
Speaker 6: what I'm saying.
Speaker 4: You know what.
Speaker 5: I wanted to see how real he was though he
Speaker 5: know him and his boy they used to be in
Speaker 5: there talking man stuff too. So I'd be like, okay, okay,
Speaker 5: I'm on, I got him. I just wanted to check him,
Speaker 5: just to see. I said, Okay, he ain't backing down.
Speaker 5: I got to hit him with another book. You know,
Speaker 5: he didn't look like he was raising the dope.
Speaker 6: I look like it.
Speaker 2: I know he fooled me, and I really tell my
Speaker 2: hot call back home, like, man, you never guess who's
Speaker 2: up here another who who's the master p y'all you're hooping,
Speaker 2: but we might have to fight, And I'm like, damn,
Speaker 2: it's p Like damn I was.
Speaker 4: I was at a car.
Speaker 2: I was at a crosshold because I was such a
Speaker 2: big fan of your music. But at the same time
Speaker 2: he was really going at.
Speaker 5: And I come from playing with Jay all right and
Speaker 5: hang about it, you know, like it was nothing to
Speaker 5: just go after whoever, you know what. To be honest
Speaker 5: with you, it was all about having halt. Once you
Speaker 5: show you.
Speaker 4: Had the hall you could.
Speaker 6: He was good. He was good, you know, Like after
Speaker 6: that it.
Speaker 5: Was like, Okay, let him shoot the ball, let him
Speaker 5: do his thing, you know what I'm saying. Yeah, but
Speaker 5: when you walk in the gym, because you already to pull,
Speaker 5: you got so many stars in there.
Speaker 4: You got to try to find something.
Speaker 5: Man, you gotta make somebody know that, oh you belonged
Speaker 5: in him.
Speaker 3: Then back then ship you lose, you ain't get away.
Speaker 2: And there was three courts too, and you still would
Speaker 2: be a forty five hour down. You spoke to Grabbing
Speaker 2: Snoop and I've heard him speaking other interviews and just
Speaker 2: how instrumental you were as a almost a mentor, teaching
Speaker 2: them things, guiding them things you told. You know, he
Speaker 2: talked about how when you went out there, you bought
Speaker 2: him a house and put in his name, got a
Speaker 2: car put in his name, and just kind of taught
Speaker 2: him that side of it. Talk to us about that
Speaker 2: experience and also what Snoop brought to No Limit.
Speaker 5: I mean Snoop brought everything to No limit. I mean
Speaker 5: I was a fan of hen. But just by me
Speaker 5: having my money right, sometime you gotta watch and say
Speaker 5: who gonna be next?
Speaker 6: I knew Snoop wasn't done.
Speaker 5: And so by me having my money right, I said, man,
Speaker 5: if that man had the right people around him, that
Speaker 5: Snoop Dogg. I said, bro, come on, what you need,
Speaker 5: let's go. And he was saying, man, I don't have
Speaker 5: this honey. I said, man, come on, bro, we about
Speaker 5: to go get all that. And we went did it,
Speaker 5: and he just worked. So to this day, Snoop is
Speaker 5: my best student. No Limit is a university and now
Speaker 5: he is own boss, making millions and millions and soon
Speaker 5: it be billions of dollars. But it never been no jealousy.
Speaker 5: It never been all I want with the boss.
Speaker 4: Got him in a down time. Yeah you get let.
Speaker 6: Me tell you something man. Me and Snoop laugh about
Speaker 6: this all the time.
Speaker 5: I could own half of everything Snoop got right now,
Speaker 5: but I'm.
Speaker 6: Like, look, bro, that's you.
Speaker 4: Whatever you need to.
Speaker 6: Do when our contract up, go on, move on.
Speaker 5: And we like brothers, and so that's why I create
Speaker 5: all this product for him, because we got real love
Speaker 5: for each other. It's not about money. We don't do
Speaker 5: this for money, bro, We do what we love. You
Speaker 5: got to be passionate about something.
Speaker 4: We're gonna get to the money.
Speaker 6: We're gonna get you the money.
Speaker 5: You get out there and do your prorect Right now,
Speaker 5: I'll be everywhere people say, man, why you be promoting them?
Speaker 6: Cereal like that?
Speaker 4: What up?
Speaker 5: We own this anyway. I get an opportunity, I'm gonna
Speaker 5: promote my brand. And then while Snoop on the road,
Speaker 5: he oversees I'm still going crazy, Snoop Cereal P why
Speaker 5: you ain't put your name or know because Snoop the
Speaker 5: most famous rapper in the world, and we put this
Speaker 5: behind his brand and guess what, We're gonna celebrate him
Speaker 5: and do what we gotta do because guess what, he
Speaker 5: let me play my part. And it's like, in the
Speaker 5: same way we switching it up, doing what we gotta do.
Speaker 5: We ain't sitting around hating on each other. Were like, man, no,
Speaker 5: but we know nobody gonna be here forever. But we
Speaker 5: we realized that, Okay, why did I lay our imprint
Speaker 5: on you?
Speaker 2: We talked about this last night about kind of how
Speaker 2: you can use the sports analogy in life and businesses.
Speaker 4: Playing your role. Yeah, I mean sometimes you lead, sometimes
Speaker 4: you could beat the ball you put it.
Speaker 5: Matter as long as we get to the money, that's it.
Speaker 5: Think about it. It don't matter who up front or
Speaker 5: who And guess what, they've been doing this for years.
Speaker 4: That's what stops everything. It's people I want to be.
Speaker 5: That's what you just said, right, that's what you just said.
Speaker 5: Comparison is a sin. Look at the body. So a
Speaker 5: lot of people that's all they do is compare with everybody.
Speaker 5: They're comparing theirself with. Oh well I wish I had
Speaker 5: with you. You really don't want what I had because
Speaker 5: you really don't want to put the work in what
Speaker 5: I'm doing.
Speaker 6: Do you really want to do this?
Speaker 5: Think about because I watched people even now, these youngsters
Speaker 5: be like, oh well I'm posted this twice. I can't
Speaker 5: post them I'm posting every chance I can get.
Speaker 6: Think nobody it. We ain't on a con that w
Speaker 6: ain't killing nobody, ain't doing nothing wrong. This legit. I'm
Speaker 6: not gonna be proud of this.
Speaker 5: Like man, me and Snoop created a whole brand like
Speaker 5: this is not even about Cereal bro.
Speaker 6: We created a family brand Bro.
Speaker 4: This brand love that idea too.
Speaker 5: Brots food and think about it. Snoop is a founder.
Speaker 5: So I tell Snoop, I say, you know what, this
Speaker 5: is what we're.
Speaker 6: Gonna do with you.
Speaker 5: Like they got mister Posts, mister Kellogg's. Now you got
Speaker 5: mister Brothers, which is Snoop. Talk to them and guess
Speaker 5: what we could feed so many families not because think
Speaker 5: about when people look at Stoop, they think, oh, they
Speaker 5: think auld Weed. They think no Bro, Now your grandkids
Speaker 5: could go in the store with with this with they
Speaker 5: wanted miss Snoop and put our face. I said, no,
Speaker 5: Snoop wing doing that. We created that characters. That's what
Speaker 5: I'm saying. We got books, were educating our culture, educating
Speaker 5: our people, and we're growing and were transforming. We ain't
Speaker 5: don't look at us like we're the same. But don't
Speaker 5: hate if you're not gonna really put the work in.
Speaker 5: How you gonna be mad at us if you really
Speaker 5: don't want.
Speaker 4: To be us because you're lazy. No, people hate what
Speaker 4: they can't be. Yeah, they hate.
Speaker 3: They hate that you're doing it and it's not them.
Speaker 3: That's that's simple.
Speaker 6: Well but you know what, Yeah, I love the haters.
Speaker 6: I love them. They motivate me. They pushed me, like
Speaker 6: in basketball, like okay, well, p you can't do this
Speaker 6: all right? Watch what I be at?
Speaker 3: Speaking of white watch for you being not just music?
Speaker 3: You get you got into movies and acting?
Speaker 6: Yeah?
Speaker 4: What inspired that?
Speaker 5: I mean, I told you I was already acting in
Speaker 5: the project. So once I got into you know, mainstream,
Speaker 5: I'm like, why not I been doing I've been doing
Speaker 5: this this I got to when the police come, I
Speaker 5: got oh we we oh man, you know I played basketball, okay,
Speaker 5: so you go ahead on. Basketball saved me. I keep
Speaker 5: telling people all the time. Man, the police would let
Speaker 5: me go because they'd be like, man, I know, slim
Speaker 5: me the basketball player. And that's when I know I
Speaker 5: had to change my life because I'm not gonna be
Speaker 5: able to keep.
Speaker 6: Sliding through on that like oh you a hooper? They
Speaker 6: got the one police told me, Yeah, you know, we
Speaker 6: got a bunch of hoopers in prison. You know.
Speaker 5: The dude pulled me to the side, like I know
Speaker 5: what you're doing. You know you one of the tallest
Speaker 5: ones out here. You know they've got a bunch of
Speaker 5: y'all in prison. I started thinking like, okay, man, I
Speaker 5: got I got to find something.
Speaker 6: Like you said, I gotta change my life.
Speaker 2: But it's all in. Like like you said, it's got
Speaker 2: to be all in. You can't have one foot in that,
Speaker 2: and you got to be.
Speaker 5: When I did that, it worked. That's when God stopped
Speaker 5: changing my life. Because if you look at it right,
Speaker 5: everybody think that. So think about it, Steve. Everything that
Speaker 5: started happening wrong with you.
Speaker 6: You thought that you was.
Speaker 5: Doing something wrong, but it really was God was testing
Speaker 5: you for a bigger blessing.
Speaker 4: You're abusing his blessing.
Speaker 5: Yeah, because I was even helping the wrong people. Man,
Speaker 5: God told me, like for real, like I was, Yeah.
Speaker 3: I don't mean to cut you out, but I said
Speaker 3: this to this. I said this to that class last night.
Speaker 3: God will not bless you because you got the wrong
Speaker 3: people benefiting from your blessing. You don't want to benefit
Speaker 3: and that's what I was doing.
Speaker 5: God said, all right, Pee, I'm gonna slow you down
Speaker 5: like you go look at the story in the Bible.
Speaker 5: But Joe was like, Okay, I know you respect me
Speaker 5: and you lord to me. But guess what I got
Speaker 5: to slow you down because you not God. The people
Speaker 5: start coming to me, Steve. When I give somebody somef man,
Speaker 5: thank you Pete. They wasn't saying no, thank you God,
Speaker 5: you know foot Pete. They was saying thank you Pete.
Speaker 5: And so everything that I went for, I tell people
Speaker 5: life is like a seesaw. You go up and down,
Speaker 5: but it's what you do getting back up. And a
Speaker 5: lot of people don't understand that. They just think they're
Speaker 5: gonna be on top forever. And that's when I start
Speaker 5: the one thing that he did bless me with. When
Speaker 5: the music started going down, I had got into all
Speaker 5: these other different things. That's how I was able to survive.
Speaker 5: And I kept educating my start. I tell you all
Speaker 5: the time, pray for wisdom, don't pray for money. And
Speaker 5: so you know, when God took everything from Job, the
Speaker 5: devil was laughing like, oh, I told you, and I
Speaker 5: watch he curse you. But Job never did then God
Speaker 5: gave him tenfold with everything that he had. Until this day,
Speaker 5: people don't realize that if you do the right thing
Speaker 5: them blessing is gonna come. They keep saying, man, well
Speaker 5: why are you so success? They could throw everything at me, dog,
Speaker 5: they can lie on me, could say all this and like, okay,
Speaker 5: next thing, you know, I got another big deal. All
Speaker 5: the little small stuff they chasing, I'm not even chasing it.
Speaker 5: I could go sit in a room with anybody, any executive,
Speaker 5: and do business with them because I know that it's
Speaker 5: bigger than me. I'm not doing this because I'm not
Speaker 5: doing this to make a billion dollars. I'm doing this
Speaker 5: to change lives and help out people and educate our people,
Speaker 5: because that's.
Speaker 6: What we is. We underfunded.
Speaker 5: We always got to go to them and ask them
Speaker 5: for something, like who really got some real paper?
Speaker 4: But when you do shit with morals and principles, the
Speaker 4: money comes.
Speaker 6: Oh, the money comes.
Speaker 2: That's not the reason why you're doing it. But you're
Speaker 2: doing this for the right reasons. And when you do
Speaker 2: it for the right reason.
Speaker 6: I never did it for the money, though I told you.
Speaker 6: I love the journey. I love the process.
Speaker 5: The people who see me this when I get away
Speaker 5: from people. Oh yeah, people, let's do this. We're gonna
Speaker 5: make ten million dollars. I'm like, really, I know you
Speaker 5: ain't gonna make you you doing this for the wrong reason.
Speaker 5: Now you want me to invest my money in it is,
Speaker 5: and you're telling me how much you're gonna make, and
Speaker 5: then we don't make nothing.
Speaker 6: I'm the only one lose. Think about everybody I ever
Speaker 6: had a problem with, I'm the one who invested in them.
Speaker 5: They get a chance to go back home and whatever.
Speaker 5: Even when I put the movie out. If I put
Speaker 5: a movie out in the field, everybody then got paid already.
Speaker 5: Guess who didn't get paid me? But I didn't do
Speaker 5: it for the money.
Speaker 6: I gave people opportunities that never would have had opportunities,
Speaker 6: and they're still ungrateful. But that's why they don't have nothing,
Speaker 6: because if you look.
Speaker 5: At it, they say, well, why you keep being blessed Pete?
Speaker 5: Because my mentality was different than yours. So this is
Speaker 5: what I look at, Well, well it's not what you have.
Speaker 5: I look at well with what you give. You didn't
Speaker 5: see my vision the first time with no limit, so
Speaker 5: how you gonna see it in this grocery store out.
Speaker 5: I'm not me and Snoop the only one that looked
Speaker 5: like us in this. So y'all don't be like man.
Speaker 5: Let's add some diversity onto these grocery stores so we
Speaker 5: could feed our people. Because think about it, this is
Speaker 5: bigger than music, because every time one of these sales,
Speaker 5: they keep put another one in with music.
Speaker 6: When you're watching in Fame, your time is up, is over,
Speaker 6: It's over.
Speaker 5: Ain't nobody tripping on you no more? We watched that
Speaker 5: with Michael Jackson, Prince whatever. They start selling records after
Speaker 5: they died. This is gonna sell when we hear when
Speaker 5: we gon't. It don't even matter.
Speaker 4: But our don't it don't talk back.
Speaker 6: It don't talk back. And I ain't got to give
Speaker 6: this no money to go to the strip club, Jim,
Speaker 6: I ain't got the buildings.
Speaker 4: Out of jaim not your tips. Talk to them, chips.
Speaker 5: Man, you could talk to them though, get them man,
Speaker 5: got the munch of it. Man here, man, tell me
Speaker 5: what you think about that.
Speaker 6: Think about that.
Speaker 2: No limit films, some Colt classics. I got to hook
Speaker 2: up one or two hot boys about it.
Speaker 4: Uh was about it? To name a few things.
Speaker 2: What was that experience like that should just look fun
Speaker 2: officer friendly.
Speaker 5: Yeah, but friend, that's my basketball coach. That was my
Speaker 5: real basketball coach. He coach out here now because we
Speaker 5: ain't know we was making movies back there's like then
Speaker 5: the director talking about, man, we're gonna need nothing thirty thousand, Like, man, huh, okay,
Speaker 5: you know we're young.
Speaker 6: We out there on the block, like okay, well, we'll
Speaker 6: be back in the week. Look, let me tell you something.
Speaker 5: The craziest thing nobody don't notice, but this is crazy, right.
Speaker 5: So b is light skinning, like you my boy, right,
Speaker 5: he a monster. I'm to telling you E done been
Speaker 5: through everything with me, right. The assistant a d on
Speaker 5: the set. He thinks By is the square because he
Speaker 5: likes getting it right. So dude telling hurry up and
Speaker 5: move over there. And I'm like like, look, bro, you
Speaker 5: know who I am.
Speaker 6: He like, man, look I told you.
Speaker 4: I said, he a New Orleans accent too.
Speaker 5: Yeah, I said By, But I said, pee, I'm about
Speaker 5: to beat this man. I said, you can't do that
Speaker 5: right now. You could do that at the end of
Speaker 5: the movie. The dude said, okay, yeah, we will fight
Speaker 5: at the end of the movie. I'm like all right, Okay,
Speaker 5: we end up letting it go. But man, imagine we
Speaker 5: the helld.
Speaker 6: On to that, and we was trying, but it was
Speaker 6: just so many people.
Speaker 5: So think nobody, we see us. We got to go
Speaker 5: get a building, do all this stuff. And all I'm
Speaker 5: doing is put money out and ain't no money coming
Speaker 5: back in. And so that's why I was saying that
Speaker 5: we really got to be able to be thankful for
Speaker 5: investors that believe in your projects. And you're really not
Speaker 5: gonna find it, especially with what's going on. You're either
Speaker 5: gonna be rich or you're gonna be poor. That's that's
Speaker 5: what economy going at right now. And so if you
Speaker 5: don't understand that, you're gonna get caught up. It ain't
Speaker 5: gonna be no in between. Because you look at right
Speaker 5: now all the homeless people everywhere. Now these people used
Speaker 5: to have bread. I've seen some people now under the
Speaker 5: bridges that you're like, man.
Speaker 4: You used to.
Speaker 6: So that's that's that's where the world going at is.
Speaker 4: So yeah, opportunity.
Speaker 5: We could give our people those opportunities because we creating
Speaker 5: you know something, Biggert. So my whole thing is what
Speaker 5: I've been trying to teach our culture coming in the Hollywood.
Speaker 5: Imagine us being able to do this like that, Like, Okay,
Speaker 5: I could put you in this.
Speaker 6: We couldn't do that.
Speaker 4: No. Years wasn't even the thought.
Speaker 5: It wasn't even the thought like, oh, you you're paying
Speaker 5: for the movie.
Speaker 6: Yeah, man, we're gonna put you in the movie.
Speaker 4: And if you sing what's a hell little pickup line? Yeah,
Speaker 4: and check this out, maybe you.
Speaker 3: Want to be in my for real Yeah, audition next Friday,
Speaker 3: eight o'clock my place.
Speaker 2: So basketball is what saved you. You took a pit
Speaker 2: stop and became a mogul in music and business, and
Speaker 2: then you fall back and chase your dream.
Speaker 3: Uh.
Speaker 2: You had contracts with two NBA teams in the late nineties,
Speaker 2: the Hornets and the Raptors.
Speaker 4: What was it like with Vince and t Mac in Toronto?
Speaker 6: Man? I just talked to t Mac the other night,
Speaker 6: right and.
Speaker 5: We just went at it, you know, like everybody think,
Speaker 5: Like my whole thing was Ben's not gonna dunk on
Speaker 5: me and t not gonna dunk on me. That was
Speaker 5: it other than I could get you that we're good,
Speaker 5: and that's what it was for me. It was like
Speaker 5: I'm not gonna let these dudes, I don't care. I
Speaker 5: told Vince, I'm like, look, bro, I'm gonna follow you
Speaker 5: or something.
Speaker 6: So I just chill one.
Speaker 5: Two times after that, they ain't even trying to dunk
Speaker 5: on me.
Speaker 6: So it was like it was like we.
Speaker 5: Had we had that, but I came out. I came
Speaker 5: out different, man, because you know, when I was in
Speaker 5: the league, right, the rookie is supposed to carry the bags.
Speaker 5: I told butch Man, I can't carry no bags. I'm
Speaker 5: a super rookie.
Speaker 4: You got, I'm a super rookie.
Speaker 6: I ain't carrying no bag.
Speaker 5: Like and I told him, I said, bro, you at
Speaker 5: this time like twenty something. Yeah, So I'm like, look, bro,
Speaker 5: I'm going to sleep. Anybody put in in shaving cream
Speaker 5: in my face, whatever it's gonna it's a rap.
Speaker 4: It's different here. Ain't no rookie hazing.
Speaker 6: No man, come on, bro, you for real?
Speaker 5: No, I wasn't going you know, Steve, come on, bro, Look,
Speaker 5: I'm just telling y'all right. I never had that even
Speaker 5: I was in I was in Charlotte with j Ownstrong
Speaker 5: them They'll tell you I ain't doing that. And the
Speaker 5: Mason God blessed it day and Mason was a.
Speaker 4: Bullet VD wasn't there.
Speaker 5: Oh no, But me and BD went added that summer
Speaker 5: for the rookie Transitional Camp. So I already knew him,
Speaker 5: Steve Franz, I knew what they was, you know what
Speaker 5: I'm saying. So I'm like, okay, Andre Miller because we're
Speaker 5: all going so we're all going against each other the
Speaker 5: whole time, something like, I already know what they're but right,
Speaker 5: I didn't stop after basketball. I didn't stop after music.
Speaker 5: You know, even selling a hundred millionrock ain't stopped. And
Speaker 5: I ain't stopped after making movies and TVs. I love
Speaker 5: if you're an entrepreneur and you love creating things. I say, say,
Speaker 5: think about this. Uh well, it's not about money. It's
Speaker 5: about ideas. Where the most ideas are?
Speaker 3: Where are the most ideas? When I smoke, Yeah, that's
Speaker 3: when I get my most mind.
Speaker 5: Okay, what the most treasures are.
Speaker 4: In my mind in the graveyard.
Speaker 5: A lot of people never got a chance to finish them, idea.
Speaker 6: Because they don't realize. They think they got all this time.
Speaker 5: And so the way I work, I'm like, man, we're
Speaker 5: going up against time.
Speaker 4: Oh yeah, no on the clock.
Speaker 5: Think about it. No, man, I don't care who you is.
Speaker 5: You're going against time. So I'm like, okay with me
Speaker 5: invest my time wisely, this is what keeps me going.
Speaker 5: Those ideas your time and so ideas create wealth. But
Speaker 5: people want to be successful. They oh, I want to
Speaker 5: I want to make this money. But guess what the
Speaker 5: ideas is what's going to keep you going. If you're
Speaker 5: truly serious about what you believe.
Speaker 4: In, put the work in behind it.
Speaker 6: You're gonna put the work in.
Speaker 2: One you received the honorary doctorate, another accomplishment from Lincoln University.
Speaker 2: Talk to us about that and the importance of supporting
Speaker 2: hbc US.
Speaker 5: I mean, I love it. I grew up in that
Speaker 5: environment in my family. Like I said, I grew up
Speaker 5: with twelve other kids in the house and most of
Speaker 5: them went to HBCUs. And my thing is, I even
Speaker 5: sent my son to HBCU at first, but I realized
Speaker 5: that we got a lot of work to do. So
Speaker 5: it's not even about us. Like even people got mad
Speaker 5: at Dion Sanders when he left, But you don't have
Speaker 5: all the tools, really the resources, and you know, but
Speaker 5: we got to put that spotlight on there to actually
Speaker 5: change that. And so I think that's what this is about,
Speaker 5: with me being able to say I'm not going to
Speaker 5: give up on the kids in HBCUs, but we got
Speaker 5: to figure out how to.
Speaker 6: Get them them resources.
Speaker 5: And it's about people like Dion Sander's coming through that
Speaker 5: journey and being able to grow because he deserves what
Speaker 5: all the other coaches then got. He won the championship,
Speaker 5: he paid his dues. Now let him be able to
Speaker 5: go blossom and take other kids on that.
Speaker 4: Journey, shpt on them and disrespect them.
Speaker 6: Yeah, so I guess what our people first want to
Speaker 6: do it, you know, and we're going to change that.
Speaker 5: And that's what But you know what, I'm gonna be
Speaker 5: honest with you, like beyond you go to Mikeey intermission footstodent.
Speaker 5: So so we just got to just keep our trusting
Speaker 5: faith in him and we got to keep doing right
Speaker 5: and they'll get it because thinking about they fall in
Speaker 5: line because all they wanted some bread anyway, they're looking
Speaker 5: for a leader. Yeah, and guess what they would rather
Speaker 5: be followers. But then when somebody else leading, they can't
Speaker 5: accept it because it looked like us. And think about
Speaker 5: to see me on every coner, you see the same
Speaker 5: stores owned by them, no fight, no argument enough. We
Speaker 5: can't even stand on a ConA with three four of
Speaker 5: us without trying to kill each other.
Speaker 6: And so that's why I look at it.
Speaker 5: I'm like, man, we got to study what they're doing.
Speaker 5: We keep trying to change the past. We can't change
Speaker 5: the past. We could change the future, though. And if
Speaker 5: you don't work, they say, you know life, you keep
Speaker 5: the fake, but fake with our work is dead dead,
Speaker 5: you know what I'm saying. So at the same time,
Speaker 5: you got to get out here and do your part.
Speaker 5: And so you can't be mad at me because I'm
Speaker 5: doing my part. I found a lane on my own.
Speaker 5: Like think about it, I got another company to believe
Speaker 5: in me to get It's all about distribution.
Speaker 6: So if you look at whoever had.
Speaker 5: A distribution, that's how you went because anybody could create product.
Speaker 6: That was That's why I went.
Speaker 7: So hard to get this distribution deal with post Post
Speaker 7: is serious.
Speaker 2: That's big in our landscape. Has changed college sports. We
Speaker 2: had your son on What's Burning He's navigating these waters.
Speaker 2: Now he's a junior over at Notre Dame.
Speaker 4: What is that.
Speaker 2: Experience been like? He also committed to your alma mater, Houston.
Speaker 2: So talk to us about that process.
Speaker 5: Well, I mean, I never seen nothing like that. When
Speaker 5: I played college, I got four hundred dollars a month.
Speaker 5: And now, I mean, my son is a junior in
Speaker 5: high school and he then had some incredible deals already
Speaker 5: with Reebok, simply true, and he got so many other
Speaker 5: ones on the table now. And I'm like, but I'm
Speaker 5: showing him how to save your money. Prepare, don't just
Speaker 5: go buy you know, all this crazy stuff is like,
Speaker 5: understand what investments is. Don't let people come play you
Speaker 5: out of you, because think about we can't create no
Speaker 5: more dumb athletes because that's what they look for.
Speaker 6: They look for the play on us.
Speaker 5: Whether you are at the lead, the entertainer, you got money,
Speaker 5: they figure out you're not smartest why not? But they
Speaker 5: didn't teach us banking and economics. And I'm able to
Speaker 5: do that with him at a younger agent. I feel
Speaker 5: like he's gonna change the game because he told me,
Speaker 5: I said something, what you want to be in basketballs?
Speaker 5: I want to be the best they ever do it.
Speaker 5: So that's why I get up in the morning, five
Speaker 5: o'clock in the morning, keep me going with them, and
Speaker 5: I show my saying you got to put the work in.
Speaker 5: I mean, were putting up fifteen hundred shots a day.
Speaker 5: And you know, he wake me up, because if I
Speaker 5: got to wake him up, I'm like, we ain't gonna
Speaker 5: love it. You're gonna love it. You got to show
Speaker 5: me you love this. And you say you want to
Speaker 5: be the best they ever do it. I didn't seen
Speaker 5: it before, so think about it. You know all this
Speaker 5: almost so you want to be jumping around and if
Speaker 5: you want to be the best they ever do it,
Speaker 5: then you're gonna have to work like that and you're
Speaker 5: gonna have to stay in the gym.
Speaker 4: You know.
Speaker 5: Same thing I told her is like everybody's journey gonna
Speaker 5: be different. So now you gotta you in college. Now
Speaker 5: you gotta master this game. In college. You got to
Speaker 5: be able to master basketball when when everybody's sleep, you
Speaker 5: got to be.
Speaker 6: In that gym. I mean, dame a little he did it.
Speaker 5: He showed us thinking about he was like number one thousand,
Speaker 5: nine hundred.
Speaker 2: You know, if you're gonna you can play, they gonna
Speaker 2: find youatta where you at.
Speaker 5: And you know, thinking about it, like we you ain't
Speaker 5: we ain't cheating this game, you know, you come see
Speaker 5: it play.
Speaker 6: We don't.
Speaker 3: We don't cheat this hard. We put them work in
Speaker 3: Yeah dog too. You know I've seen him play. You
Speaker 3: see it like a couple of weeks ago. So yeah,
Speaker 3: I'm very impressed. Hip hop turns fifty this year. What
Speaker 3: does that mean to you?
Speaker 5: For me, it means no limit because we have no limit.
Speaker 5: People didn't think we was gonna be around. And look
Speaker 5: where we are, wank the tank. We're creating products and brands,
Speaker 5: were linking up me and Snoop, We creating partnerships, we
Speaker 5: creating business and brands. Nobody never thought we'd do that
Speaker 5: in hip hop. And we also being able to to
Speaker 5: to to do something that never been done, give back
Speaker 5: to our communities and our cultures and educate the next generation.
Speaker 5: Like they didn't look for hip hop to do that.
Speaker 5: And now we're selling products for them, were selling their products.
Speaker 5: If you look at all the products that Snoop sell,
Speaker 5: it's incredible. And that's how we started this. Was like, man,
Speaker 5: look you know what, if you're selling their product, let's
Speaker 5: sell our own.
Speaker 6: Yeah, I mean the big checks is good.
Speaker 5: I'll take the fifty one hundred million check, but it's cool,
Speaker 5: but let's go get the other checks that we create
Speaker 5: on and so that's the that's the game.
Speaker 2: We quick hitters coming down towards the end excluding your work,
Speaker 2: no limit.
Speaker 4: What's one album you could listen to with no skips?
Speaker 4: Tupat easy call? Easy call?
Speaker 3: If you got to offer the coasting job for us,
Speaker 3: see and build a team who will be your starting five?
Speaker 6: Current players only current players only?
Speaker 4: Yeah?
Speaker 6: Mm hmmm.
Speaker 5: Right off the back, lebron you did kat uh John
Speaker 5: Moran mm hmmm, step current and uh I got to
Speaker 5: go to.
Speaker 6: Milwaukee, man, you get my big man hell of it?
Speaker 6: You know what I'm saying?
Speaker 2: By lebron K d and Johnnath Yeah, not too many
Speaker 2: losses right there. If you could be remember by one
Speaker 2: bar Lyric throughout your career, what would that be?
Speaker 4: Question about it? When you hear that? You know what time?
Speaker 4: And where'd that comes from? Though?
Speaker 6: Because that was that was my battle cry? Okay, like
Speaker 6: you know, can.
Speaker 4: We get it one time? Yeah? I ain't going nowhere
Speaker 4: for life.
Speaker 6: That's like that jumper. You know what I'm saying. I
Speaker 6: can't dump, but I still could take a couple of
Speaker 6: bros with the jump.
Speaker 5: I'll be in Chris Johnson's spot all the time, like
Speaker 5: everybody wanted.
Speaker 4: We've just seen your son there yesterday. I have the
Speaker 4: Twins the right for him.
Speaker 6: Yeah, I'll be going at the Twins took ship.
Speaker 4: I love it. Who's your top five mcs of all time?
Speaker 6: Drunk m h tuop. I gotta be one, of course, Bigger,
Speaker 6: gotta be two of course, Little Wayne, that's my goal.
Speaker 6: Mm hmmm. I'm gonna go with Knives and jay Z
Speaker 6: hell a five?
Speaker 2: Hello a five? Who were your top five rapping rapping
Speaker 2: basketball players?
Speaker 6: I mean it gotta be shock of course.
Speaker 5: You know what I'm saying, Like, I mean, you can't
Speaker 5: beat the big bab You're gonna be uh, I mean
Speaker 5: right now though, I would take d Lou I mean
Speaker 5: as one. I'm just saying basketball for for this generation,
Speaker 5: the wave flow. Uh, you gotta put Kobe in there.
Speaker 5: That's three yep, Cobe.
Speaker 4: Damn Lillard got some big features too.
Speaker 6: Yeah, not just what his wordplay.
Speaker 5: I'm just saying, like, really, can you know, I'm trying
Speaker 5: to think who else?
Speaker 6: Who else did music that actually put music out? Yeah?
Speaker 4: You got to plan them out record, don't you. It
Speaker 4: ain't carent? Yeah, yeah, I do.
Speaker 6: Planning Okay, we put them in there. Who else Williams? Okay,
Speaker 6: will little Williams.
Speaker 4: Nice. Let's go and say his name just so he'll
Speaker 4: feel good. Will No, let's say hit bart Oatmeal, thank.
Speaker 3: You, thank just say yeah, thank you, Baron Davis, bart
Speaker 3: o'meill he raps as well.
Speaker 4: So we got to say his name.
Speaker 2: But you say you got the most unreleased music in
Speaker 2: the history all time.
Speaker 6: Because he's gonna get mad and come deal with y'all.
Speaker 4: They know he don't never let us make it.
Speaker 3: Bro, if you could see a guest on All the Smoke,
Speaker 3: who would it be? But before you answer, you have
Speaker 3: to help us get your answer on the show.
Speaker 6: Okay, the work there we go. Mm hm. You know
Speaker 6: a lot of people too, a lot of people.
Speaker 4: And just let me don't say snooker Snoop set on that.
Speaker 2: He don't want to leave in three hours eight blood
Speaker 2: session with Snoop.
Speaker 5: Man, you know what I would love to see on
Speaker 5: him beyond it?
Speaker 6: Yeah, you know what I'm saying.
Speaker 4: We would love to have you on the show. Third
Speaker 4: ward Yeah, Texas.
Speaker 5: And then you know, like for me, I love what
Speaker 5: y'all doing. You know, good journalism and in sports. I'm
Speaker 5: about to start a sports show called The Truth.
Speaker 4: The Truth.
Speaker 5: Yeah, and I'm gonna do it like locally in Loisville.
Speaker 5: But I want to have y'all on.
Speaker 4: Your birthday. Don't forget about your birthday.
Speaker 5: Yeah, because we just left Mighty Grop Man.
Speaker 4: It was crazy, it was crazy.
Speaker 6: It was crazy.
Speaker 4: Yeah, merch.
Speaker 3: Okay, we can't let you leave with our party gifts,
Speaker 3: so we have should I read the products again?
Speaker 4: Like I said yesterday, I think it was funny. Everybody
Speaker 4: laugh when I did it yesterday. We have some Manskap
Speaker 4: products for you. We have the weed wacker. Okay, can
Speaker 4: you tell them what the we wacker does?
Speaker 6: Nope?
Speaker 3: Okay, thanks all right, And we have some all the
Speaker 3: smoke gear, some gear. Where can you get that gear?
Speaker 4: Matt?
Speaker 2: All the smoke dots, all the smoke dot store. Man,
Speaker 2: p We appreciate you, Pete. Look up to you again.
Speaker 2: You continue to to to raise the bar. And like
Speaker 2: you said, for us to do it, we got to
Speaker 2: see it and believe it. And you're and we see
Speaker 2: you doing it now. We believe it, man, So we
Speaker 2: appreciate its fire. Continue to be great, man.
Speaker 6: We appreciate you, appreciate you, no doubt, sir you want
Speaker 6: all the smoke.
Speaker 4: All of it. You did it.
Speaker 2: That's a wrap, master p Smoke. You can catch us
Speaker 2: on Showtime Basketball YouTube. Were about to check these chips
Speaker 2: out and the iHeart platform black effects. We'll see y'all
Speaker 2: next week, Yeah sir,