WEBVTT - Algorithms and Oligopolies with Thomas Germain

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<v Speaker 1>Also media.

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<v Speaker 2>Hello and welcome to Better Offline and we are live

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<v Speaker 2>from beautiful New York City, Nevada. I am edzit Tron,

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<v Speaker 2>I am your host, and I'm joined by Thomas Jermaine

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<v Speaker 2>of the BBC Today it's Better Off Life.

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<v Speaker 3>Welcome Thomas. Glad to be here. So it's been a

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<v Speaker 3>very funny few weeks.

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<v Speaker 2>The Google is a monopoly, and of course you'll the

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<v Speaker 2>next episode will be about that monopoly money stuff. And

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<v Speaker 2>it feels like something is breaking in tech, not necessarily

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<v Speaker 2>in a bad way.

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<v Speaker 3>In that we're finally moving.

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<v Speaker 2>It looks like the government is saying it's time to

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<v Speaker 2>not have five companies that do everything in tech.

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<v Speaker 3>Yeah.

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<v Speaker 4>I mean, we're clearly at some kind of turning point, right.

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<v Speaker 4>I think you know, if we'd been talking about this

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<v Speaker 4>five years ago, I never would have predicted that we

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<v Speaker 4>would seen any meaningful antitrust action against any of these companies.

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<v Speaker 4>Now it's all of them, and it seems like we're

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<v Speaker 4>actually trending in the direction of doing something about it.

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<v Speaker 3>And I'll even take that a step further.

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<v Speaker 2>Two weeks ago, I would have probably said I don't

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<v Speaker 2>think Google loses the anti trust case.

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<v Speaker 3>I think that they're gonna win. I don't think the epic.

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<v Speaker 2>The federal judge on the epic case, did you hm,

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<v Speaker 2>So with that one for the listeners, we'll have the

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<v Speaker 2>links in there about this. The federal judge, during the

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<v Speaker 2>remedy stage of Epic suing Google over their monopoly over

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<v Speaker 2>the Playstore, has been very clear that he does not

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<v Speaker 2>intend to let them let Google off easily, and has

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<v Speaker 2>said because Google has estimated six hundred million dollars of

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<v Speaker 2>costs to fix the play store, and it's kind of multifested.

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<v Speaker 3>And the judge basically said, when Google said, this is.

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<v Speaker 2>Going to be really difficult, not my problem, which is

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<v Speaker 2>one of the funniest ways of putting it.

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<v Speaker 3>But okay, he didn't say it literally.

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<v Speaker 2>He said, I'm paraphrasing, Hey, if you didn't want your

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<v Speaker 2>monopoly broken up, maybe you shouldn't have built it in

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<v Speaker 2>the first place. And it's it's awesome, and I know

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<v Speaker 2>I can delight in this. Perhaps you come like we

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<v Speaker 2>all know our oppositions here, but I think that there

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<v Speaker 2>is something kind of magical happening because this is a

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<v Speaker 2>good thing.

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<v Speaker 3>Competition is good.

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<v Speaker 1>I think even the tech companies would agree. Yeah, competition

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<v Speaker 1>is good.

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<v Speaker 4>At least in their public statements, right, yeah, publicly, and

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<v Speaker 4>we're you know, there's been a lot of talk in

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<v Speaker 4>recent years about all the ways that progress in technology

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<v Speaker 4>has slowed down, not necessarily in the development of the

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<v Speaker 4>tech itself, but you know the way that the landscape

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<v Speaker 4>plays out, you know, innovation things just feeling like fun

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<v Speaker 4>and interesting and weird, and a lot of people are

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<v Speaker 4>arguing that that's because there's been so much power amassed

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<v Speaker 4>among a couple of very large companies.

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<v Speaker 2>And it feels like at this point we're at the

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<v Speaker 2>end of whatever started in like twenty ten. We're getting

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<v Speaker 2>to the point where venture capital doesn't seem to be

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<v Speaker 2>being spent in the same way, where actually it's kind

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<v Speaker 2>of returning to how it wasn't twenty ten. Like I

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<v Speaker 2>think it was like two hundred and something million last year,

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<v Speaker 2>it's probably gonna hear about three hundred million this year.

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<v Speaker 3>And the mask and slut.

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<v Speaker 2>You're not really seeing the massive acquisitions anymore. You're just

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<v Speaker 2>kind of seeing the consolidation of industries. But I just

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<v Speaker 2>I don't know what's gonna happen with generative AI at

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<v Speaker 2>this point, because that in itself seems like monopoly of sorts.

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<v Speaker 3>But also it's all gone very quiet. It feels like

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<v Speaker 3>we're all waiting. I'm hearing about it so much all

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<v Speaker 3>of a sudden, but also we're all waiting for something

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<v Speaker 3>to happen. Uh huh.

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<v Speaker 2>Because we went from recording this, we're obviously in this

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<v Speaker 2>slight delay. We went from this period where everyone's like,

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<v Speaker 2>generative AI is over. It's over too, not necessarily saying

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<v Speaker 2>it isn't, but just everyone's sitting there waiting for someone

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<v Speaker 2>to blink.

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<v Speaker 4>Right, and like we're The conversation is constantly about like, well,

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<v Speaker 4>when the technology gets better, X, Y and Z will happen,

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<v Speaker 4>We'll get all this innovation, the whole world will shift

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<v Speaker 4>around it. And it's not at all clear that that

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<v Speaker 4>getting better thing is going to be real.

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<v Speaker 3>But also they've stopped even saying that. Now. I started

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<v Speaker 3>to see people say things like.

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<v Speaker 2>Well, we've got to look at the smaller language model,

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<v Speaker 2>maybe the large ones aren't good, right. And what what

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<v Speaker 2>I do like though, is the Google's pixel event was

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<v Speaker 2>just pure AI.

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<v Speaker 3>The week after everyone.

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<v Speaker 2>Was saying this is a terrible idea, like this kind

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<v Speaker 2>of looks bad. I don't like how this looks and

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<v Speaker 2>the it's like, nah, you gotta have AI and your earbuds.

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<v Speaker 2>Now you need the thing you use for listening. You

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<v Speaker 2>need to talk to it as well.

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<v Speaker 4>And it's funny if you look at all the marketing

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<v Speaker 4>that the big tech companies are doing, like you know,

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<v Speaker 4>from Google to smaller companies, it's all about like we

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<v Speaker 4>swear that this is useful, and they have like people

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<v Speaker 4>you know, doing different things that you maybe you should

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<v Speaker 4>try using AI for this. I think because they've really

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<v Speaker 4>built a product that, for a lot of people is

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<v Speaker 4>not intuitive. It's not clear what it's good for. It's

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<v Speaker 4>clearly good for something.

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<v Speaker 3>Is it?

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<v Speaker 2>And I realized it's good for something? And I got

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<v Speaker 2>a very annoying email this morning. And I get very

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<v Speaker 2>annoying emails from someone's saying here is the use case.

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<v Speaker 2>I use it every day. Just to be clear to

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<v Speaker 2>that listener, I have no problem with you. Thank you

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<v Speaker 2>for actually emailing. I love to actually hear how people

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<v Speaker 2>using it bomb. I feel a lot of the biggest

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<v Speaker 2>difference with general if AI is everything else that I'm

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<v Speaker 2>being sold something. I'm being so oh Airport's what are good?

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<v Speaker 2>You put them in your ears that automatically connect the

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<v Speaker 2>music comes out, the noise can't slink these.

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<v Speaker 3>I don't want the noise. I want the noise from

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<v Speaker 3>the music I'm listening too. And then general IFAI comes

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<v Speaker 3>along this AI stuff and it's like, well, you could

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<v Speaker 3>use it for this, I guess what do you think

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<v Speaker 3>of this? Do you want to try this?

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<v Speaker 2>And you're like, no, I don't need to write a

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<v Speaker 2>letter to an Olympic athlete at all, And if I did,

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<v Speaker 2>I don't need it to be written like Grock.

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<v Speaker 3>Yeah.

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<v Speaker 4>I mean, I've been working really hard over the past

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<v Speaker 4>couple of months to try and find things I can

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<v Speaker 4>actually do with it, and I've come across a couple

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<v Speaker 4>of you know.

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<v Speaker 3>You tell me like genuinely I would love to.

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<v Speaker 1>Yeah, I mean I like it for I. I'm a writer, right, Yeah.

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<v Speaker 4>So when I'm stuck with like a sentence that I'm

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<v Speaker 4>having a hard time getting from my brain onto the page,

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<v Speaker 4>sometimes all you know, write out some like terrible.

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<v Speaker 1>Version of the sentence. Yeah, you know, stream of consciousness.

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<v Speaker 4>Ask one of the AI's, you know, for an idea

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<v Speaker 4>of where I could go with it. I don't ever

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<v Speaker 4>take that and then use it. But it's like it's

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<v Speaker 4>I heard someone say it's kind of like talking to

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<v Speaker 4>a smart brick wall, right, You're not gonna get anything new,

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<v Speaker 4>but it can kind of help you sort through your

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<v Speaker 4>own ideas. But that's not what the tech companies are promoting.

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<v Speaker 3>I'm never gonna pay for that.

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<v Speaker 2>And I fully admit that's kind of how I've used it.

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<v Speaker 2>If it's especially some boring workshit Like I don't know,

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<v Speaker 2>if I'm trying to come up with four ideas to

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<v Speaker 2>talk about AI and healthcare, I will throw something at

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<v Speaker 2>it and then none of the ideas will be good.

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<v Speaker 2>I will be just really clear, it never really get

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<v Speaker 2>a good idea. But I'm like, oh, that kind of

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<v Speaker 2>makes me think about it. But again, is this worth

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<v Speaker 2>one hundred two hundred billion dollars?

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<v Speaker 3>Is this is this really?

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<v Speaker 2>Because if they had launched this and the entire thing,

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<v Speaker 2>this will be like a very twenty tens thing where

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<v Speaker 2>they're just like, yeah, it's an ideation machine. You throw

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<v Speaker 2>some shit in, it bounces it back. Because really, that's

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<v Speaker 2>what of them's are They just kind of repeat the

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<v Speaker 2>past back to you. If that was what they were saying,

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<v Speaker 2>and it was like, this is an ideation machine. Open

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<v Speaker 2>Ai had raised fifty million dollars and this is what

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<v Speaker 2>it did.

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<v Speaker 3>I'd actually be.

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<v Speaker 1>Kind of like, right, sick core product, Yeah, sick.

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<v Speaker 3>This is just it's kind of a churning machine.

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<v Speaker 2>This is this is something where oh like it's kind

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<v Speaker 2>of it's not really creative, but it's kind of lets

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<v Speaker 2>me bounce things off of it.

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<v Speaker 3>What a great idea the brick wall, like you.

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<v Speaker 2>Said, but it isn't it is And that's it's like

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<v Speaker 2>the opposite of how they're describing it, almost as if well,

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<v Speaker 2>what you see today it sucks, but what if it

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<v Speaker 2>didn't Yeah, one day in a non specific way that

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<v Speaker 2>I cannot describe as I am yet to work it out.

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<v Speaker 3>It's just but actually back to the question, what have

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<v Speaker 3>you found any other useful things?

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<v Speaker 2>Because I really, I genuinely actually feel like this is

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<v Speaker 2>a useful conversation.

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<v Speaker 4>Yeah, I mean I I went and did a ton.

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<v Speaker 4>I read everything I could find from people that I

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<v Speaker 4>respect about what you can do with AI, how you

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<v Speaker 4>can use it, how you can figure out how to

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<v Speaker 4>use it, And what I landed on was really you

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<v Speaker 4>just have to try everything you can think of and

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<v Speaker 4>spend like four to eight hours in total, and eventually

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<v Speaker 4>you'll find a way that you can bounce back and

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<v Speaker 4>forth with it. I mean I had to write a

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<v Speaker 4>bio for something, yeah, and it was useful for because

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<v Speaker 4>it was just like what does that look like?

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<v Speaker 1>Like what kinds of things should I include? It was

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<v Speaker 1>kind of useful for that. It probably saved me half

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<v Speaker 1>an hour.

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<v Speaker 2>And maybe that's something it's useful for, where it's like

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<v Speaker 2>an aed own business copy. But also the very boring

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<v Speaker 2>structural stuff that no one enjoys writing like bios. Yeah,

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<v Speaker 2>I think it's actually very threatening, specifically for writing press releases,

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<v Speaker 2>express releases.

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<v Speaker 3>Anything that's formulaic. Yeah. Yeah.

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<v Speaker 2>And also maybe that's a good thing for it, but

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<v Speaker 2>again that is not worth plagiarism. That's not worth the

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<v Speaker 2>insane amount of money it costs.

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<v Speaker 3>It is really.

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<v Speaker 2>Crazy, though, how distant these things are, where you've got

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<v Speaker 2>like this kind of useful thing and just this out

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<v Speaker 2>outlay of money, this insane amount of money. I have

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<v Speaker 2>never seen a single thing in tech history anything close

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<v Speaker 2>to this ever, ever, ever, ever, Like, I.

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<v Speaker 3>Don't know, is there anything.

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<v Speaker 4>I mean, there's always a hype cycle thing, right, there's

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<v Speaker 4>the metaverse or when you know Facebook first blew up.

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<v Speaker 4>Everything had a social media component but I've never seen

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<v Speaker 4>write anything close to this level of investment where the

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<v Speaker 4>whole industry acts as though this really is the wave

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<v Speaker 4>of the future and it's happening now. That's it. I

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<v Speaker 4>think it's kind of unpressive.

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<v Speaker 2>Even the metaverse was the forty five billion that Mark

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<v Speaker 2>Zuckerberg put into it, which is so funny, still remains funny.

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<v Speaker 2>That turned out this great Yahoo Finance story about it.

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<v Speaker 2>Yahoo Finance still still doing stuff, all right. They had

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<v Speaker 2>a story about how it's mostly just mismanagement. It's just

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<v Speaker 2>like they keep firing and hiring people.

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<v Speaker 3>It's just like I love that that. I love the GOV.

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<v Speaker 2>There is no law about like running a company remotely sustainably.

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<v Speaker 2>But even then, outside of the metaverse with Meta, I

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<v Speaker 2>don't think the spend was there. And I'm sure that

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<v Speaker 2>some smart person who reads things no things very rude

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<v Speaker 2>do not email me that might say, yeah, the overall

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<v Speaker 2>outlay for just data centers, maybe that's it. When the

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<v Speaker 2>push of I don't know when they started moving towards

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<v Speaker 2>using GPUs for processing outside before llm's maybe then, But

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<v Speaker 2>even then, this feels like more, and it feels like

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<v Speaker 2>more for so much less, like we are a year

0:10:22.400 --> 0:10:25.800
<v Speaker 2>and a half in and we're still sitting there being like.

0:10:25.840 --> 0:10:28.640
<v Speaker 3>So white is what do we do with this? Yeah, well,

0:10:28.640 --> 0:10:30.840
<v Speaker 3>my thing that I've wanted to do, and I don't

0:10:30.840 --> 0:10:32.000
<v Speaker 3>think I'm gonna be able to do it because I

0:10:32.000 --> 0:10:35.360
<v Speaker 3>think everyone will work out on my dickhead immediately. I

0:10:35.440 --> 0:10:38.480
<v Speaker 3>kind of want to just ask multiple leaders in tech

0:10:38.880 --> 0:10:42.280
<v Speaker 3>what is chet GPT and just see if they can

0:10:42.320 --> 0:10:46.359
<v Speaker 3>tell me because I cannot gun to my head describe,

0:10:46.920 --> 0:10:49.120
<v Speaker 3>like what is Google Search? It's a way of searching

0:10:49.120 --> 0:10:53.920
<v Speaker 3>for stuff online. It indexes everything. What is chet GPT?

0:10:54.320 --> 0:10:57.880
<v Speaker 2>It's sometimes it answers questions?

0:10:57.880 --> 0:11:00.240
<v Speaker 3>Correct, it's a question answerer.

0:11:00.320 --> 0:11:01.839
<v Speaker 4>Well, I think And this kind of brings us back

0:11:01.840 --> 0:11:04.719
<v Speaker 4>to the anti trust conversation right the a year and

0:11:04.760 --> 0:11:07.520
<v Speaker 4>a half ago. The big discussion was this is an

0:11:07.559 --> 0:11:09.800
<v Speaker 4>existential threat to Google, right, this is going to be

0:11:09.840 --> 0:11:13.040
<v Speaker 4>an alternative to search, and you know, whether or not

0:11:13.120 --> 0:11:16.679
<v Speaker 4>it's good for that, the hallucination problem is a real issue.

0:11:16.880 --> 0:11:19.120
<v Speaker 4>But I you know, in my own life, I'm trying

0:11:19.160 --> 0:11:21.320
<v Speaker 4>to use AI as often as I can to understand it.

0:11:21.320 --> 0:11:23.320
<v Speaker 1>It is useful for you know, the other day.

0:11:23.240 --> 0:11:24.520
<v Speaker 4>I can't remember what it was, but I needed to

0:11:24.520 --> 0:11:27.280
<v Speaker 4>look up an acronym, you know, where it's like low risk.

0:11:27.440 --> 0:11:30.480
<v Speaker 4>I can probably tell whether it's I it yeah, And

0:11:30.520 --> 0:11:32.120
<v Speaker 4>I'm not like putting that in a story. It's just

0:11:32.120 --> 0:11:35.439
<v Speaker 4>for my own understanding or something. But I've also heard

0:11:35.520 --> 0:11:39.040
<v Speaker 4>a lot of speculation that this is part of why

0:11:39.360 --> 0:11:42.960
<v Speaker 4>Google has put AI at the top of search results.

0:11:43.040 --> 0:11:43.160
<v Speaker 3>Right.

0:11:43.160 --> 0:11:45.439
<v Speaker 4>It's this anti trust stuff because there's a very real,

0:11:46.520 --> 0:11:51.120
<v Speaker 4>once unfathom unfathomable possibility that Google is going to get

0:11:51.120 --> 0:11:53.040
<v Speaker 4>broken up, that they're going to separate the ads business

0:11:53.040 --> 0:11:53.959
<v Speaker 4>from the search business.

0:11:54.440 --> 0:11:57.360
<v Speaker 3>And you know, all of the moves that Google.

0:11:57.040 --> 0:11:59.680
<v Speaker 4>Has been making to change the way the search algorithm works,

0:11:59.679 --> 0:12:03.560
<v Speaker 4>which you talked a lot yeah about, could be an

0:12:03.600 --> 0:12:06.600
<v Speaker 4>effort to shift over to where we don't really need

0:12:06.640 --> 0:12:08.440
<v Speaker 4>to scrape the open web because we're just giving you

0:12:08.480 --> 0:12:09.040
<v Speaker 4>the answer.

0:12:09.120 --> 0:12:11.560
<v Speaker 2>But what's crazy is a story came out from Bloomberg

0:12:11.600 --> 0:12:15.160
<v Speaker 2>the other day where so there's robots dot txt that.

0:12:15.480 --> 0:12:17.760
<v Speaker 3>And I'm going to fumble this and someone's gonna email

0:12:17.800 --> 0:12:20.160
<v Speaker 3>and correct me. It's very rude. Again, but how does

0:12:20.160 --> 0:12:21.079
<v Speaker 3>the internet actually work?

0:12:22.040 --> 0:12:23.560
<v Speaker 1>Which computer?

0:12:24.520 --> 0:12:25.240
<v Speaker 3>Is this a phone?

0:12:26.280 --> 0:12:29.120
<v Speaker 2>But it says that if you try and cut Google off,

0:12:29.600 --> 0:12:34.079
<v Speaker 2>specifically Google off from your using your website for training data,

0:12:34.320 --> 0:12:37.320
<v Speaker 2>it will also stop Google indexing it, right, which is

0:12:37.800 --> 0:12:39.560
<v Speaker 2>what you were saying, is correct. If they were using

0:12:39.600 --> 0:12:42.240
<v Speaker 2>generative AI as means of distancing themselves and saying we're

0:12:42.240 --> 0:12:45.599
<v Speaker 2>no longer just not play is a We're not just indexing.

0:12:45.640 --> 0:12:48.640
<v Speaker 2>We have created this knowledge ourselves, this is our own material.

0:12:49.160 --> 0:12:52.320
<v Speaker 2>This is not just we're not just passively keeping people

0:12:52.360 --> 0:12:55.080
<v Speaker 2>out from this. It's actually worse now because if that,

0:12:55.280 --> 0:12:57.679
<v Speaker 2>if that is the case, that is the anti trust

0:12:57.679 --> 0:13:01.040
<v Speaker 2>problem with l LMS, with that with Gemini, they have

0:13:01.120 --> 0:13:04.240
<v Speaker 2>made it so that you cannot get.

0:13:04.000 --> 0:13:04.960
<v Speaker 3>Away from Google.

0:13:05.040 --> 0:13:07.520
<v Speaker 2>Google will fuck you over in the event that you

0:13:07.640 --> 0:13:10.080
<v Speaker 2>try and stop them stealing your stuff.

0:13:10.400 --> 0:13:13.000
<v Speaker 3>It's just it's so frustrating as well, because there's no

0:13:13.160 --> 0:13:15.320
<v Speaker 3>real there's no need for them to do that.

0:13:15.320 --> 0:13:17.240
<v Speaker 2>They could have probably made a very small amount of

0:13:17.280 --> 0:13:19.600
<v Speaker 2>effort to not make that the case, and maybe they

0:13:19.600 --> 0:13:23.280
<v Speaker 2>will indeed, it's just like it's like these companies don't

0:13:23.320 --> 0:13:26.720
<v Speaker 2>even know how to operate normally anymore. They've kind of

0:13:26.960 --> 0:13:30.280
<v Speaker 2>they're too big, they're too messy. But also their natural

0:13:30.360 --> 0:13:32.920
<v Speaker 2>configuration isn't We're going to do a thing so that

0:13:32.960 --> 0:13:34.280
<v Speaker 2>we interact with the ends because it is kind of

0:13:34.280 --> 0:13:36.160
<v Speaker 2>how it used to be. It's like, we're scraping this,

0:13:36.280 --> 0:13:38.840
<v Speaker 2>but we provide a service, we send you traffic, you

0:13:38.920 --> 0:13:41.760
<v Speaker 2>allow us to scrape your website. This is kind of

0:13:41.760 --> 0:13:44.360
<v Speaker 2>the deal now. It's just no, this is ours now,

0:13:44.600 --> 0:13:47.280
<v Speaker 2>this is our world that you don't you don't get

0:13:47.280 --> 0:13:49.480
<v Speaker 2>to play here other than on our rules. And it's like,

0:13:50.200 --> 0:13:53.120
<v Speaker 2>I that's why I want the breakup to happen so badly,

0:13:53.520 --> 0:13:55.839
<v Speaker 2>not just because they will be better companies, but also

0:13:56.360 --> 0:13:58.000
<v Speaker 2>we need a fairer deal for the web.

0:13:58.040 --> 0:14:00.480
<v Speaker 3>We need a fairer deal for everyone right now.

0:14:01.320 --> 0:14:03.760
<v Speaker 4>I mean, I've talked to people who work at Google

0:14:04.040 --> 0:14:06.400
<v Speaker 4>who've told me that it really does seem like there's

0:14:06.440 --> 0:14:09.240
<v Speaker 4>been some kind of mission creep and the people who

0:14:09.320 --> 0:14:11.880
<v Speaker 4>run in the company aren't really clear what the company does.

0:14:12.240 --> 0:14:14.480
<v Speaker 4>And I think part of that, and it's not just Google,

0:14:14.640 --> 0:14:17.839
<v Speaker 4>is because all of these companies are such behemoths, right

0:14:17.840 --> 0:14:21.160
<v Speaker 4>and they touch every part of the world. Every decision

0:14:21.200 --> 0:14:24.560
<v Speaker 4>they make is about a strategy that's expanding to every

0:14:24.680 --> 0:14:26.960
<v Speaker 4>corner of the Internet and the physical world. So it

0:14:27.160 --> 0:14:30.840
<v Speaker 4>just there's so many competing incentives for every decision that

0:14:30.920 --> 0:14:34.080
<v Speaker 4>a company like Google or Amazon makes it's just hard

0:14:34.120 --> 0:14:36.520
<v Speaker 4>to operate. It's the same thing that happened with the telecoms, right, yeah,

0:14:36.560 --> 0:14:39.800
<v Speaker 4>they got so big and then you know, when a

0:14:39.840 --> 0:14:42.160
<v Speaker 4>company is big enough, it's kind of just like stomping

0:14:42.200 --> 0:14:45.400
<v Speaker 4>around and can't really do anything super effectively.

0:14:45.560 --> 0:14:47.800
<v Speaker 2>I mean my chat GPT thing. What is chat GPT?

0:14:48.320 --> 0:14:50.880
<v Speaker 2>What does Google do? What does Google do?

0:14:51.000 --> 0:14:51.520
<v Speaker 3>Now? Yeah?

0:14:51.560 --> 0:14:55.240
<v Speaker 2>Google is a search company, an ADS company, a phone company,

0:14:55.400 --> 0:14:58.360
<v Speaker 2>a phone provide a company that have an MVNO with

0:14:58.560 --> 0:15:01.920
<v Speaker 2>Google Fi, which for listeners is a basically they are

0:15:01.960 --> 0:15:06.720
<v Speaker 2>on the T mobile network. They are a cloud storage company,

0:15:06.720 --> 0:15:10.560
<v Speaker 2>a data center company. They are also they have all

0:15:10.600 --> 0:15:12.320
<v Speaker 2>sorts of business lines. They make robots.

0:15:12.760 --> 0:15:15.760
<v Speaker 3>No, do they own Boston Dynamics now? Is Boston Dynamics

0:15:15.760 --> 0:15:18.840
<v Speaker 3>to nevertheless demic robuts Yeah, yeah, Well they're doing something

0:15:18.880 --> 0:15:22.280
<v Speaker 3>in every ar VR yea what the like? Well?

0:15:22.320 --> 0:15:25.080
<v Speaker 4>Google is the Internet, right, That's what's going on, not

0:15:25.120 --> 0:15:26.800
<v Speaker 4>just with Google, but with all these companies. It's this

0:15:26.920 --> 0:15:32.440
<v Speaker 4>platformization where the open Web is dying and everything exists

0:15:32.560 --> 0:15:37.239
<v Speaker 4>on a platform that some gigantic company is running. Not universally,

0:15:37.280 --> 0:15:38.920
<v Speaker 4>but that's the direction we're trending.

0:15:38.960 --> 0:15:42.000
<v Speaker 2>It's most of them and it's but Google is I think,

0:15:42.160 --> 0:15:44.520
<v Speaker 2>and this is the thing. I don't hate technology. I

0:15:44.560 --> 0:15:46.640
<v Speaker 2>actually really would love Google to be where they work.

0:15:46.760 --> 0:15:48.480
<v Speaker 3>It's great. I love tech a lot.

0:15:48.520 --> 0:15:51.400
<v Speaker 2>Fifteen twenty years ago Google I didn't mind like they

0:15:51.880 --> 0:15:52.920
<v Speaker 2>were doing a decent job.

0:15:53.000 --> 0:15:53.480
<v Speaker 3>Yeah they were.

0:15:53.800 --> 0:15:56.360
<v Speaker 2>Even the old Facebook in like two thousand and five

0:15:56.480 --> 0:15:57.640
<v Speaker 2>is a pretty good product.

0:15:57.800 --> 0:15:57.880
<v Speaker 3>Ye.

0:15:58.000 --> 0:16:00.360
<v Speaker 2>And then mox Zucker Book's kind of evil and I've

0:16:00.360 --> 0:16:03.480
<v Speaker 2>done plenty of episodes on him. But Google is just

0:16:03.680 --> 0:16:06.400
<v Speaker 2>I think symbolic of the problem. They are symbolic of

0:16:06.440 --> 0:16:09.560
<v Speaker 2>the too big not too big to fail because they've

0:16:09.640 --> 0:16:13.160
<v Speaker 2>kind of proven that as well, that they seem incapable

0:16:13.200 --> 0:16:17.720
<v Speaker 2>of failing despite their failures. It's just maybe we shouldn't

0:16:17.760 --> 0:16:21.040
<v Speaker 2>have a company that does everything. Maybe they need to

0:16:21.280 --> 0:16:23.960
<v Speaker 2>be broken up, and there needs to be genuine legislation

0:16:24.000 --> 0:16:27.480
<v Speaker 2>that stops companies getting that big, because I don't think

0:16:28.600 --> 0:16:32.400
<v Speaker 2>as a product, Google Search needs to be bad, and

0:16:32.440 --> 0:16:35.520
<v Speaker 2>I think it could be insanely profitable without being a monopoly.

0:16:35.840 --> 0:16:39.000
<v Speaker 2>It's just that at some point I think this company

0:16:39.000 --> 0:16:41.160
<v Speaker 2>became a private equity firm. I think they became a

0:16:41.160 --> 0:16:44.840
<v Speaker 2>private equity firm that gets bankrolled by Google Search, and

0:16:44.880 --> 0:16:47.880
<v Speaker 2>that change those incentives. I mean, it makes sense if

0:16:47.880 --> 0:16:50.080
<v Speaker 2>you're as a company, don't believe you can lose customers

0:16:50.080 --> 0:16:52.920
<v Speaker 2>if you don't believe that if everything is kind of

0:16:52.920 --> 0:16:54.960
<v Speaker 2>because the other units of Google, and we'll never know

0:16:55.000 --> 0:16:57.240
<v Speaker 2>because even public they don't really break it down.

0:16:57.880 --> 0:16:59.400
<v Speaker 3>I don't know how many units.

0:16:59.120 --> 0:17:01.720
<v Speaker 2>Of Google are profit without Google Search, Like how much

0:17:01.760 --> 0:17:02.480
<v Speaker 2>of it is bankrolled.

0:17:02.600 --> 0:17:05.080
<v Speaker 1>They're making sixty percent of the company's money. It's coming

0:17:05.080 --> 0:17:05.480
<v Speaker 1>from search.

0:17:05.520 --> 0:17:05.800
<v Speaker 3>Yeah.

0:17:05.840 --> 0:17:08.400
<v Speaker 2>And also it's a terrible way to run a company.

0:17:08.960 --> 0:17:12.159
<v Speaker 2>It's an awful way to run a company. And it

0:17:12.200 --> 0:17:14.159
<v Speaker 2>isn't how they used to do things. But in and

0:17:14.280 --> 0:17:16.959
<v Speaker 2>breaking them up I think is good. I think we

0:17:17.000 --> 0:17:20.640
<v Speaker 2>need an example in the tech industry we get going well.

0:17:20.680 --> 0:17:22.720
<v Speaker 4>I mean, we're at a point where now we can,

0:17:22.920 --> 0:17:25.720
<v Speaker 4>you know, officially say like Google is legally a monopoly.

0:17:25.800 --> 0:17:26.960
<v Speaker 1>Yeah at this point, right, like we.

0:17:26.920 --> 0:17:29.119
<v Speaker 4>Don't have to we don't have to edge Google is

0:17:29.160 --> 0:17:31.399
<v Speaker 4>a monopoly at least in the search business. There's a

0:17:31.400 --> 0:17:33.600
<v Speaker 4>bunch of other anti drust cases. Maybe other parts of

0:17:33.640 --> 0:17:35.879
<v Speaker 4>the company are going to get declared to monopoly. But

0:17:35.880 --> 0:17:38.960
<v Speaker 4>that's how monopolies work, right, Like, once you achieve enough

0:17:39.040 --> 0:17:42.560
<v Speaker 4>market power, you don't need to make a good product, right,

0:17:42.600 --> 0:17:43.520
<v Speaker 4>Like I talk.

0:17:43.400 --> 0:17:44.280
<v Speaker 1>To people all the time.

0:17:44.280 --> 0:17:47.320
<v Speaker 4>It used to be I think back, you know, fifteen

0:17:47.359 --> 0:17:50.560
<v Speaker 4>years ago or maybe even long with the early two thousands,

0:17:50.720 --> 0:17:52.439
<v Speaker 4>Google was the best search engine.

0:17:52.480 --> 0:17:54.920
<v Speaker 1>Yeah, right, Google came out. It was better than AltaVista,

0:17:54.960 --> 0:17:55.919
<v Speaker 1>it was better than Yahoo.

0:17:56.080 --> 0:17:56.480
<v Speaker 3>Excited.

0:17:56.640 --> 0:18:01.320
<v Speaker 4>That's why excite, ask jeeves, right, that's why go one originally?

0:18:01.680 --> 0:18:01.880
<v Speaker 3>Right?

0:18:02.280 --> 0:18:06.160
<v Speaker 4>At this point, is Google actually better than Being? I

0:18:06.200 --> 0:18:08.560
<v Speaker 4>think most people couldn't tell you the answer that question

0:18:08.640 --> 0:18:10.040
<v Speaker 4>because they they don't use that.

0:18:10.160 --> 0:18:11.080
<v Speaker 3>They kind of seem the same.

0:18:11.400 --> 0:18:14.160
<v Speaker 4>I try, you know, I switched my default search engine

0:18:14.160 --> 0:18:16.920
<v Speaker 4>to being for a while. It was not as good

0:18:16.960 --> 0:18:19.199
<v Speaker 4>because I'm not used to it, But in terms of

0:18:19.280 --> 0:18:21.240
<v Speaker 4>the results, it seemed fine.

0:18:21.680 --> 0:18:24.359
<v Speaker 3>Being news is better, which is you like being? What

0:18:24.400 --> 0:18:28.160
<v Speaker 3>a horrible sentence? Being is also really terrible to say.

0:18:28.480 --> 0:18:30.280
<v Speaker 3>I don't I don't like to say. I don't like

0:18:30.359 --> 0:18:32.320
<v Speaker 3>saying Google's fun. Being is.

0:18:33.359 --> 0:18:34.960
<v Speaker 4>Maybe it's just because we're not used to it, you know,

0:18:35.000 --> 0:18:37.680
<v Speaker 4>but I tried saying, you don't want to be sitting at.

0:18:37.600 --> 0:18:40.399
<v Speaker 3>Home going being being, but it's kind of nice. But

0:18:40.440 --> 0:18:43.480
<v Speaker 3>also being is not great, But neither's Google? And what

0:18:43.640 --> 0:18:45.080
<v Speaker 3>is a good search engine? Anymore.

0:18:45.359 --> 0:18:47.280
<v Speaker 2>And I think again, it comes back to the incentives.

0:18:47.320 --> 0:18:50.160
<v Speaker 2>It's do they know what's a good search engine anymore?

0:18:50.320 --> 0:18:53.960
<v Speaker 2>Do they actually? I I will admit I've been kind

0:18:54.000 --> 0:18:55.199
<v Speaker 2>of black and white over this.

0:18:55.359 --> 0:18:56.680
<v Speaker 3>I say Google doesn't care.

0:18:56.920 --> 0:18:58.840
<v Speaker 2>I know that there are tons of people inside of

0:18:58.840 --> 0:19:02.000
<v Speaker 2>Google I've spoken to who are like, I fucking hate this.

0:19:02.200 --> 0:19:04.120
<v Speaker 3>I hate how this is happening.

0:19:04.400 --> 0:19:06.520
<v Speaker 2>I mean the Department of Justice, emails and Ben Gums

0:19:06.720 --> 0:19:09.200
<v Speaker 2>you could see the pain and Shashi Thakur and Ben

0:19:09.280 --> 0:19:12.679
<v Speaker 2>Gums as they fought against this. And I think that

0:19:12.760 --> 0:19:15.560
<v Speaker 2>what sucks is it never had to be this way.

0:19:15.880 --> 0:19:18.760
<v Speaker 2>Never did not once they could have kept fucking that

0:19:18.840 --> 0:19:22.120
<v Speaker 2>chicken and get so much money they forever, but it's like.

0:19:22.119 --> 0:19:23.240
<v Speaker 3>No, we must grow forever.

0:19:23.320 --> 0:19:27.200
<v Speaker 2>But also, on some level, it's horrible to say, why

0:19:27.200 --> 0:19:29.720
<v Speaker 2>would they bother? They had the monopoly they have, they

0:19:29.720 --> 0:19:31.720
<v Speaker 2>have the world by the bulls, Why would they? Why

0:19:32.000 --> 0:19:34.560
<v Speaker 2>why bother being good? I just don't get why they

0:19:34.600 --> 0:19:37.080
<v Speaker 2>let it be so bad? Like it's so bad, it's

0:19:37.160 --> 0:19:39.840
<v Speaker 2>so bad. It's so awful. When you go look at

0:19:39.880 --> 0:19:43.879
<v Speaker 2>something and it's just four Breddit posts and four forum posts,

0:19:43.880 --> 0:19:45.879
<v Speaker 2>four other things. You've got a technical support thing, and

0:19:45.960 --> 0:19:48.120
<v Speaker 2>all the forum posts are it's people saying I too

0:19:48.160 --> 0:19:51.119
<v Speaker 2>had this problem, anyone fix it? And then no, and

0:19:51.119 --> 0:19:53.840
<v Speaker 2>then maybe occasionally like a bot being like, I have

0:19:53.920 --> 0:19:56.399
<v Speaker 2>no idea what happened here? Cora is the best have

0:19:56.480 --> 0:19:58.080
<v Speaker 2>you seen Have you looked at Cora recently?

0:19:58.640 --> 0:19:58.800
<v Speaker 3>Uh?

0:19:59.320 --> 0:20:01.119
<v Speaker 1>Yeah, it's pretty insane.

0:20:01.200 --> 0:20:05.000
<v Speaker 4>And also, like now Reddit is having problems because Reddit

0:20:05.119 --> 0:20:07.720
<v Speaker 4>users and businesses have realized that's how you get to

0:20:07.720 --> 0:20:08.439
<v Speaker 4>the top of Google.

0:20:08.680 --> 0:20:10.320
<v Speaker 1>So all of the SEO stuff that.

0:20:10.320 --> 0:20:13.919
<v Speaker 4>Was happening on the web is now happening within conversations

0:20:13.960 --> 0:20:15.880
<v Speaker 4>on Reddit, so that's being polluted in the same way.

0:20:15.920 --> 0:20:18.840
<v Speaker 3>Have you seen how coorra has had a DAI. I

0:20:18.880 --> 0:20:20.200
<v Speaker 3>don't know if I'll come across that now.

0:20:20.200 --> 0:20:22.840
<v Speaker 2>Okay, so listeners, I want you to go and look

0:20:22.920 --> 0:20:26.119
<v Speaker 2>up something on korra right now, because right now on Cora,

0:20:26.280 --> 0:20:28.439
<v Speaker 2>if you look, most of the time, it will have

0:20:28.480 --> 0:20:31.080
<v Speaker 2>a chat GPT response at the top. This is why

0:20:31.119 --> 0:20:32.840
<v Speaker 2>for a while on Google you could look up can

0:20:32.840 --> 0:20:35.360
<v Speaker 2>I melt an egg? And it would come up and say, yes,

0:20:35.400 --> 0:20:39.240
<v Speaker 2>you can melt an egg, because I will keep trying

0:20:39.280 --> 0:20:41.919
<v Speaker 2>for your science. But now what it does is they

0:20:41.960 --> 0:20:44.479
<v Speaker 2>have chat GPT at the top, and it's just like,

0:20:45.520 --> 0:20:50.000
<v Speaker 2>so the entire point of Cora is that it's human beings, right,

0:20:50.359 --> 0:20:53.000
<v Speaker 2>who have questions and their answers and you go on

0:20:53.040 --> 0:20:55.359
<v Speaker 2>there because it's like wow, subject matter experts who are

0:20:55.400 --> 0:20:57.240
<v Speaker 2>rewarded with Cora cloud.

0:20:57.320 --> 0:20:59.560
<v Speaker 3>I don't really know, like there's some sort of points system.

0:21:00.280 --> 0:21:01.960
<v Speaker 2>Like any good thing on the Internet, it's mostly just

0:21:02.960 --> 0:21:05.000
<v Speaker 2>degenerate posters who really love stuff.

0:21:05.680 --> 0:21:07.760
<v Speaker 3>Except now it's that.

0:21:08.080 --> 0:21:11.440
<v Speaker 2>After just the world's most awful generative thing and then

0:21:11.480 --> 0:21:14.919
<v Speaker 2>an obvious ad and then an answer to a different question.

0:21:15.480 --> 0:21:17.679
<v Speaker 2>Now you may think, why did this happen? Well, the

0:21:17.760 --> 0:21:20.679
<v Speaker 2>CEO of Cora, Adam di'angelo, is on the board of

0:21:20.680 --> 0:21:21.280
<v Speaker 2>open AI.

0:21:22.160 --> 0:21:26.320
<v Speaker 3>That's why. It's just it's like the death of the

0:21:26.359 --> 0:21:30.679
<v Speaker 3>open web because these guys just went I got mine, bitch.

0:21:31.040 --> 0:21:33.480
<v Speaker 3>I don't need to find stuff anymore. I know everything.

0:21:34.280 --> 0:21:36.840
<v Speaker 4>Yeah, I mean, it's really hard to look at the

0:21:36.880 --> 0:21:40.920
<v Speaker 4>way that Google has changed in the past year two

0:21:41.000 --> 0:21:43.480
<v Speaker 4>years and see well, I mean it's also hard to

0:21:43.480 --> 0:21:46.240
<v Speaker 4>say whether it's better or worse because like what is

0:21:46.240 --> 0:21:47.640
<v Speaker 4>good Google? First?

0:21:47.680 --> 0:21:48.200
<v Speaker 3>What is good?

0:21:48.200 --> 0:21:50.600
<v Speaker 4>But then also just what is Google Search? Like it's

0:21:50.600 --> 0:21:53.320
<v Speaker 4>such a gigantic, diffuse product, like there's no way to

0:21:53.400 --> 0:21:57.199
<v Speaker 4>really examine it wholesale from the outside. But you know,

0:21:57.840 --> 0:22:00.920
<v Speaker 4>people were adding Reddit to the end and their search

0:22:01.000 --> 0:22:03.399
<v Speaker 4>queries because the things that were coming up on Google

0:22:03.680 --> 0:22:05.320
<v Speaker 4>weren't what they wanted. They wanted like some kind of

0:22:05.320 --> 0:22:09.520
<v Speaker 4>authentic human response. So Google shifts and now they're showing

0:22:09.600 --> 0:22:11.760
<v Speaker 4>Reddit at the top. Maybe, well, people were putting in it.

0:22:11.800 --> 0:22:14.600
<v Speaker 4>Maybe that's what they want. Can Reddit results?

0:22:14.840 --> 0:22:16.200
<v Speaker 3>Yeah? How is that better?

0:22:16.359 --> 0:22:20.520
<v Speaker 2>It's it's it's because I don't think Google. It may

0:22:20.640 --> 0:22:23.439
<v Speaker 2>just and I'm hypothesizing here, we don't actually know, but

0:22:23.680 --> 0:22:26.280
<v Speaker 2>if I had to guess, it might be because when

0:22:26.320 --> 0:22:29.399
<v Speaker 2>you build a monopoly that's this successful in any case,

0:22:30.080 --> 0:22:32.800
<v Speaker 2>you stop learning how to build products. You just you

0:22:32.880 --> 0:22:37.000
<v Speaker 2>don't have those muscles aren't in there to say, oh, right,

0:22:37.400 --> 0:22:39.280
<v Speaker 2>I need to serve a customer, and if I don't

0:22:39.280 --> 0:22:41.879
<v Speaker 2>serve the customer, they might go to a competitor. So

0:22:42.200 --> 0:22:44.600
<v Speaker 2>it went from being like what is the best search result?

0:22:44.680 --> 0:22:47.280
<v Speaker 3>To fuck? What do people want? Now?

0:22:47.359 --> 0:22:50.200
<v Speaker 2>Who are these people who keep bothering me with questions? Ah,

0:22:50.320 --> 0:22:51.240
<v Speaker 2>these little pigs?

0:22:51.240 --> 0:22:54.200
<v Speaker 3>They want Reddit? I guess credits where things happen now?

0:22:54.400 --> 0:22:57.240
<v Speaker 4>And there are ways that I sympathize, right, Like, because

0:22:57.240 --> 0:22:59.200
<v Speaker 4>of the system that Google set up, you know, because

0:22:59.240 --> 0:23:04.320
<v Speaker 4>of SEO search engine optimization, everyone who you know has

0:23:04.320 --> 0:23:05.879
<v Speaker 4>the time and the money has figured out how to

0:23:05.880 --> 0:23:09.760
<v Speaker 4>set up their web page to game Google search receipts.

0:23:09.920 --> 0:23:13.720
<v Speaker 4>So it's the system that they developed to sort through

0:23:13.720 --> 0:23:15.399
<v Speaker 4>what's good and bad and what should be at the

0:23:15.400 --> 0:23:18.800
<v Speaker 4>top kind of, you know, it's it's harder and harder

0:23:18.800 --> 0:23:22.560
<v Speaker 4>to make that work because the signals that they identified

0:23:22.680 --> 0:23:26.960
<v Speaker 4>everyone figured out. So the web has kind of changed,

0:23:27.000 --> 0:23:29.119
<v Speaker 4>and I think that's a big part of why the

0:23:29.160 --> 0:23:30.720
<v Speaker 4>results are and it's good. I think it's because there

0:23:30.960 --> 0:23:33.240
<v Speaker 4>simply aren't great results to be found.

0:23:33.560 --> 0:23:36.480
<v Speaker 2>I agree fifty percent. Like I agree that there is

0:23:36.520 --> 0:23:39.440
<v Speaker 2>an adversarial nature with SEO and the people have been

0:23:39.480 --> 0:23:42.159
<v Speaker 2>trying to screw with Google forever. The other thing is,

0:23:42.200 --> 0:23:44.600
<v Speaker 2>this company makes like one hundred billion dollars a year.

0:23:44.880 --> 0:23:48.479
<v Speaker 2>My sympathy for the challenges here is so low. And

0:23:48.560 --> 0:23:53.800
<v Speaker 2>also SEO people get There are good SEO people, Lily

0:23:53.920 --> 0:23:55.080
<v Speaker 2>ray Rox's she's great.

0:23:55.280 --> 0:23:56.680
<v Speaker 3>There are good people out there.

0:23:56.840 --> 0:23:59.439
<v Speaker 2>But I would argue the majority of SEO is fucking

0:23:59.520 --> 0:24:02.760
<v Speaker 2>evil and it is adversarial to the web.

0:24:02.960 --> 0:24:06.520
<v Speaker 3>And also Google should fight it. Google should make war

0:24:06.560 --> 0:24:09.360
<v Speaker 3>with them. Google should make it. They lie. Google lies.

0:24:09.400 --> 0:24:11.480
<v Speaker 3>I'm fucking saying that you don't have to. They lie

0:24:11.520 --> 0:24:14.800
<v Speaker 3>and say, oh yeah, we're making helpful content updates. Screw you. No,

0:24:14.840 --> 0:24:16.080
<v Speaker 3>you're not shut down.

0:24:16.240 --> 0:24:20.240
<v Speaker 2>Every shut down Dot Meredith, shut down every single company

0:24:20.240 --> 0:24:23.439
<v Speaker 2>that has re engineered their content to rip off others,

0:24:23.760 --> 0:24:24.640
<v Speaker 2>and screw SEO.

0:24:24.800 --> 0:24:29.080
<v Speaker 3>He hello, not Hello fresh, that the house house fresh.

0:24:29.119 --> 0:24:31.240
<v Speaker 3>There you go, they're a great article about SEO. Thank

0:24:31.280 --> 0:24:32.160
<v Speaker 3>god you remember that.

0:24:32.720 --> 0:24:36.080
<v Speaker 2>I was talking about how Dot Meredith basically outdid them

0:24:36.119 --> 0:24:38.800
<v Speaker 2>on SEO by working out the signals.

0:24:38.880 --> 0:24:41.560
<v Speaker 3>What Google could do is, I don't know. I'm not

0:24:41.680 --> 0:24:44.280
<v Speaker 3>some genius guy, but here's an idea. If you mess

0:24:44.320 --> 0:24:47.679
<v Speaker 3>with Google, Google messes back, Google says you want to

0:24:47.720 --> 0:24:50.439
<v Speaker 3>mess with me, I will cut you in out of Google.

0:24:50.920 --> 0:24:53.440
<v Speaker 4>Well that and that happened, it does it happened? Well,

0:24:53.480 --> 0:24:55.719
<v Speaker 4>not not on a large scale. But there was a

0:24:55.760 --> 0:24:59.320
<v Speaker 4>case recently that no one really talked about. But I

0:24:59.320 --> 0:25:03.479
<v Speaker 4>didn't even know this. Every gigantic news publisher, you know,

0:25:03.560 --> 0:25:06.800
<v Speaker 4>from CNN to tiny little companies, has like a vertical

0:25:06.880 --> 0:25:09.480
<v Speaker 4>on their site that has coupons on it. Yes, right,

0:25:09.560 --> 0:25:13.720
<v Speaker 4>and Google went in and decided and it's not original content.

0:25:13.800 --> 0:25:13.879
<v Speaker 2>Right.

0:25:13.920 --> 0:25:16.680
<v Speaker 4>They were like white labeling stuff that coupon companies were

0:25:16.680 --> 0:25:18.560
<v Speaker 4>giving them. Right, Google went in it said this is

0:25:18.600 --> 0:25:23.400
<v Speaker 4>not allowed anymore. You're abusing the authority of your domain

0:25:23.480 --> 0:25:25.720
<v Speaker 4>name and we're not gonna let you do this. And

0:25:26.240 --> 0:25:28.640
<v Speaker 4>you know, I think there's an argument that that's better

0:25:28.640 --> 0:25:30.640
<v Speaker 4>for consumers that if I search for a coupon, it's

0:25:31.080 --> 0:25:34.280
<v Speaker 4>now presumably I'm gonna get sent somewhere where a guy

0:25:34.320 --> 0:25:36.359
<v Speaker 4>who just makes coupon's posted it.

0:25:36.520 --> 0:25:37.439
<v Speaker 3>But there are all these other.

0:25:37.320 --> 0:25:39.800
<v Speaker 4>Cases that you're talking about where it seems like Google

0:25:40.400 --> 0:25:43.000
<v Speaker 4>either is okay with the way that they're being abused

0:25:43.600 --> 0:25:46.320
<v Speaker 4>or they don't have a solution in mind. But they

0:25:46.359 --> 0:25:50.400
<v Speaker 4>have so many like their resources are so enormous.

0:25:50.480 --> 0:25:52.600
<v Speaker 2>And the thing you're talking about with the it was

0:25:53.080 --> 0:25:55.760
<v Speaker 2>there's a specific term. I'll probably be emailed as well,

0:25:55.960 --> 0:25:58.280
<v Speaker 2>but it was basically that they would have content like

0:25:58.359 --> 0:26:01.080
<v Speaker 2>coupons and other things on that they'd have high domain

0:26:01.119 --> 0:26:05.440
<v Speaker 2>authority posts from completely different shit. But the way I'd

0:26:05.480 --> 0:26:07.159
<v Speaker 2>push back on that, you're right by the way they

0:26:07.200 --> 0:26:09.240
<v Speaker 2>did do that, and that's a good thing. Is Google

0:26:09.280 --> 0:26:12.440
<v Speaker 2>a coupon right now? Google, look up a coupon, listeners,

0:26:12.480 --> 0:26:14.359
<v Speaker 2>go and do it. Look at the amount of sites

0:26:14.400 --> 0:26:17.920
<v Speaker 2>like retail me Not that just have broken coupons. They're

0:26:18.000 --> 0:26:21.680
<v Speaker 2>all broken, and they're full of shitty ads that cover

0:26:21.760 --> 0:26:24.000
<v Speaker 2>your screen and they make your iPhone go to one

0:26:24.000 --> 0:26:27.080
<v Speaker 2>thousand degrees and melt through your desk, and it's disgusting.

0:26:27.440 --> 0:26:30.320
<v Speaker 2>That is That's the kind of thing that I'm just like,

0:26:30.359 --> 0:26:33.080
<v Speaker 2>I don't think Google cares because that is an experience

0:26:33.119 --> 0:26:36.239
<v Speaker 2>of the average person. I want to buy something on

0:26:36.280 --> 0:26:38.560
<v Speaker 2>a website. Is there a coupon I can use?

0:26:38.640 --> 0:26:42.280
<v Speaker 3>Oh? The majority of this content is outright fake.

0:26:42.480 --> 0:26:45.640
<v Speaker 4>Right, And that's the counter argument, right, And I don't

0:26:45.680 --> 0:26:48.320
<v Speaker 4>think that the coupons on retail me Not they're the

0:26:48.320 --> 0:26:50.639
<v Speaker 4>same ones that you're seeing on CNN, dot coupons or

0:26:50.640 --> 0:26:52.600
<v Speaker 4>whatever it is. Yeah, not literally, but for the most

0:26:52.600 --> 0:26:56.080
<v Speaker 4>part they have the same problems. But maybe it's the

0:26:56.119 --> 0:26:58.440
<v Speaker 4>wrong question is this better or us? Because the other

0:26:58.480 --> 0:27:00.560
<v Speaker 4>one that we can ask is and it's the one

0:27:00.560 --> 0:27:03.920
<v Speaker 4>the government is asking. Should Google be the one who

0:27:03.960 --> 0:27:07.480
<v Speaker 4>gets to decide what is and isn't okay on the web?

0:27:07.520 --> 0:27:12.040
<v Speaker 4>They have unilateral decision. May be for twenty years it

0:27:12.119 --> 0:27:15.000
<v Speaker 4>was totally fine to do this on CNN and the

0:27:15.119 --> 0:27:17.040
<v Speaker 4>La Times and every other website, and then all of

0:27:17.040 --> 0:27:20.600
<v Speaker 4>a sudden, with very little warning, it's forbidden now, and

0:27:20.720 --> 0:27:23.920
<v Speaker 4>companies have set up entire business models like these coupon

0:27:24.480 --> 0:27:28.600
<v Speaker 4>verticals were making tons of money for news publishers that are,

0:27:28.760 --> 0:27:30.800
<v Speaker 4>you know, on the brink of shutting down, like the

0:27:30.960 --> 0:27:31.760
<v Speaker 4>La Times had one.

0:27:31.760 --> 0:27:33.280
<v Speaker 1>The La Times is in big trouble.

0:27:33.359 --> 0:27:33.479
<v Speaker 3>Right.

0:27:34.000 --> 0:27:35.920
<v Speaker 4>This was bringing in I don't know the exact figure,

0:27:35.960 --> 0:27:38.639
<v Speaker 4>but lots of money every year, probably to the two

0:27:38.680 --> 0:27:43.400
<v Speaker 4>and of million millions of dollars. And Google says, you're

0:27:43.440 --> 0:27:44.920
<v Speaker 4>done with this. You don't get to do this anymore.

0:27:44.920 --> 0:27:46.760
<v Speaker 4>This is not a way that you are allowed to

0:27:46.800 --> 0:27:47.879
<v Speaker 4>make money on the Internet.

0:27:48.040 --> 0:27:48.159
<v Speaker 1>Right.

0:27:48.160 --> 0:27:51.520
<v Speaker 4>That's a lot of power for one company to have

0:27:51.640 --> 0:27:53.480
<v Speaker 4>over something that is infrastructure.

0:27:53.560 --> 0:27:55.120
<v Speaker 1>The Internet is infrastructure, I think.

0:27:55.160 --> 0:27:57.600
<v Speaker 3>And that's a really interesting point because I believe that

0:27:58.160 --> 0:28:01.280
<v Speaker 3>any such engine is if their job is to get

0:28:01.320 --> 0:28:05.399
<v Speaker 3>you the best results, should have that power. Conversely, I

0:28:05.440 --> 0:28:07.720
<v Speaker 3>also believe that there should be a quality level, because

0:28:07.880 --> 0:28:10.720
<v Speaker 3>you can do that theoretically. I think that that's a

0:28:10.720 --> 0:28:14.280
<v Speaker 3>good thing that they carve if you maintain quality elsewhere.

0:28:14.560 --> 0:28:17.400
<v Speaker 3>If it's just arbitrary. I've decided that.

0:28:17.520 --> 0:28:20.520
<v Speaker 2>This thing doesn't work for me and it's a black

0:28:20.560 --> 0:28:24.080
<v Speaker 2>box like everything with Google, then it needs to absolutely

0:28:24.119 --> 0:28:26.879
<v Speaker 2>needs to go. But I would actually be a little

0:28:26.880 --> 0:28:29.800
<v Speaker 2>bit okay with Google being more forceful with stuff if

0:28:29.880 --> 0:28:32.600
<v Speaker 2>Google actually did the thing it's meant to do.

0:28:33.400 --> 0:28:34.399
<v Speaker 3>The original Google.

0:28:34.440 --> 0:28:36.720
<v Speaker 2>The thing that made it good is it cut through

0:28:36.800 --> 0:28:39.520
<v Speaker 2>the noise that there was always a lot of noise online,

0:28:39.720 --> 0:28:43.040
<v Speaker 2>not just social just shitty websites, good websites, and Google

0:28:43.080 --> 0:28:45.880
<v Speaker 2>would get you good results. It was the thing that

0:28:45.960 --> 0:28:49.080
<v Speaker 2>helped you search the web. Can we even argue it

0:28:49.120 --> 0:28:52.400
<v Speaker 2>helps you search it anymore? It doesn't feel like it's

0:28:52.440 --> 0:28:54.000
<v Speaker 2>doing the job it's meant to do.

0:28:54.280 --> 0:28:54.720
<v Speaker 3>It doesn't.

0:28:54.920 --> 0:28:57.840
<v Speaker 2>It indexes everything, fine, who gives a fuck. I don't

0:28:57.880 --> 0:29:00.360
<v Speaker 2>need it indexed. I need the good stuff brought to

0:29:00.400 --> 0:29:02.520
<v Speaker 2>me so that I don't have to go and find it,

0:29:02.640 --> 0:29:05.760
<v Speaker 2>except now I have to, which is fine. But I'm

0:29:05.800 --> 0:29:09.200
<v Speaker 2>also a horrible online gremlin. I'm online. I know all

0:29:09.200 --> 0:29:13.200
<v Speaker 2>the websites. I've memorized all the URLs. Now, I don't

0:29:13.200 --> 0:29:16.720
<v Speaker 2>think most people have, and I think most people's because

0:29:16.760 --> 0:29:19.480
<v Speaker 2>that is really what this is about, not you or

0:29:19.560 --> 0:29:21.600
<v Speaker 2>me or people who are like online all the time.

0:29:21.640 --> 0:29:25.959
<v Speaker 2>It's about regular fucking people who depend on this, and

0:29:26.000 --> 0:29:28.480
<v Speaker 2>it's good they cut off the coupons because a bad

0:29:28.760 --> 0:29:30.400
<v Speaker 2>that's a bad thing for regular people to just.

0:29:30.400 --> 0:29:31.080
<v Speaker 3>Get exposed to.

0:29:31.160 --> 0:29:34.640
<v Speaker 2>But also, I don't know how about you actually protect

0:29:34.680 --> 0:29:38.240
<v Speaker 2>people from the malignant stuff in the ads. I was

0:29:38.320 --> 0:29:42.360
<v Speaker 2>on Google the like month ago and I actually emailed

0:29:42.400 --> 0:29:44.160
<v Speaker 2>Danny Sullivan the search of Liason.

0:29:44.280 --> 0:29:45.840
<v Speaker 3>Hi Danny, now you love me?

0:29:48.160 --> 0:29:51.120
<v Speaker 2>And I bought a GPD Win four pocket from what

0:29:51.160 --> 0:29:54.200
<v Speaker 2>I thought was the GPD Win four website. GPD website

0:29:54.240 --> 0:29:58.280
<v Speaker 2>GPD is a they make little gaming console PCs. They're fantastic.

0:29:58.560 --> 0:30:01.920
<v Speaker 2>I put down thousand dollars this thing. I then realized

0:30:02.080 --> 0:30:03.600
<v Speaker 2>when I looked in the PayPal that it was some

0:30:03.760 --> 0:30:08.080
<v Speaker 2>Chinese guys email at gmail dot com. And this was

0:30:08.120 --> 0:30:11.320
<v Speaker 2>because the first result was a sponsored ad for a

0:30:11.360 --> 0:30:15.600
<v Speaker 2>fake website. This happened to me and I'm pretty good

0:30:15.600 --> 0:30:18.080
<v Speaker 2>at this and it was just a well designed page,

0:30:18.080 --> 0:30:20.280
<v Speaker 2>and I'm I was so embarrassed, like this is my

0:30:20.440 --> 0:30:22.560
<v Speaker 2>internet cred gone right?

0:30:22.680 --> 0:30:23.120
<v Speaker 3>All of my.

0:30:23.080 --> 0:30:25.479
<v Speaker 2>Hates O, my hater has found out they were outside

0:30:25.520 --> 0:30:29.000
<v Speaker 2>my applauding. It was terrible for me, very bad very unfair,

0:30:29.920 --> 0:30:33.280
<v Speaker 2>But Jesus Christ, you can't keep the fake ads off

0:30:33.320 --> 0:30:34.280
<v Speaker 2>the page, Like.

0:30:34.920 --> 0:30:37.400
<v Speaker 4>Come on, well, it's bad enough. I think that it

0:30:37.960 --> 0:30:39.720
<v Speaker 4>was last year or the year before. It might have

0:30:39.720 --> 0:30:41.960
<v Speaker 4>been twenty twenty two. It was bad enough that the FBI,

0:30:42.120 --> 0:30:44.520
<v Speaker 4>do you remember this, They issued a statement that said

0:30:44.840 --> 0:30:49.520
<v Speaker 4>consumers should use ad blockers because there's so much spam

0:30:49.560 --> 0:30:51.800
<v Speaker 4>and abuse in ads that in order to protect yourself,

0:30:51.800 --> 0:30:54.280
<v Speaker 4>you just shouldn't even be seeing the ads anymore.

0:30:54.680 --> 0:30:56.920
<v Speaker 3>So just to cut to ads for a second.

0:30:56.920 --> 0:30:58.880
<v Speaker 2>If you want to protect yourself, if you really want

0:30:58.920 --> 0:31:02.160
<v Speaker 2>to make your life better, I really recommend the first

0:31:02.160 --> 0:31:04.440
<v Speaker 2>thing you do immediately is to listen to this following ad,

0:31:04.480 --> 0:31:08.680
<v Speaker 2>which will directly and precisely aligned with every belief I

0:31:08.720 --> 0:31:10.400
<v Speaker 2>have had and will have in the future.

0:31:20.040 --> 0:31:20.680
<v Speaker 3>And we're back.

0:31:21.240 --> 0:31:24.160
<v Speaker 2>And I think the funny thing about all of this

0:31:24.240 --> 0:31:26.600
<v Speaker 2>as well, is these companies always say.

0:31:26.440 --> 0:31:28.280
<v Speaker 3>Well, the web is too Basil's too our jobs are

0:31:28.280 --> 0:31:32.760
<v Speaker 3>too hot. But it's like even just one guy in

0:31:32.920 --> 0:31:35.880
<v Speaker 3>Google who's just trying to search for the worst stuff,

0:31:36.360 --> 0:31:39.920
<v Speaker 3>not even the obvious words like horrible, like like, because

0:31:39.960 --> 0:31:42.200
<v Speaker 3>I think they're probably quite good at c SAM and

0:31:42.280 --> 0:31:46.800
<v Speaker 3>like outright illegal stuff but just I don't know a dickhead,

0:31:47.040 --> 0:31:49.240
<v Speaker 3>just the I'm the guy at Google, who's the dickhead.

0:31:49.280 --> 0:31:51.400
<v Speaker 3>I just search for the annoying stuff. We fix it.

0:31:51.920 --> 0:31:52.960
<v Speaker 3>I know they can do that.

0:31:53.040 --> 0:31:55.480
<v Speaker 2>I refuse to believe that they can't pay a guy

0:31:55.840 --> 0:31:58.560
<v Speaker 2>to just find this stuff, to be a regular john

0:31:58.840 --> 0:32:01.440
<v Speaker 2>who just sits there and go googles things like coupons,

0:32:01.480 --> 0:32:04.640
<v Speaker 2>who searches for fake websites. For a while, on Google News,

0:32:04.760 --> 0:32:07.360
<v Speaker 2>there was a website called good Morning Kashmere I think

0:32:07.400 --> 0:32:10.280
<v Speaker 2>it was called, and it would just rip off everything.

0:32:10.360 --> 0:32:12.360
<v Speaker 2>And when I say everything, I mean pretty much every

0:32:12.360 --> 0:32:16.280
<v Speaker 2>major tech site and then get Google News syndication. When

0:32:16.280 --> 0:32:18.640
<v Speaker 2>I told Danny, sorry, Danny, I'm putting you on blast,

0:32:18.640 --> 0:32:19.719
<v Speaker 2>but you didn't say off the record.

0:32:21.640 --> 0:32:23.480
<v Speaker 3>When I told him, he was like, well, you shouldn't be.

0:32:23.440 --> 0:32:26.680
<v Speaker 2>Using Google news chronological view because it doesn't really work.

0:32:26.800 --> 0:32:30.400
<v Speaker 2>I'm like, what the what the what?

0:32:30.400 --> 0:32:34.040
<v Speaker 3>What? Excuse me? What? That's the thing.

0:32:34.080 --> 0:32:35.760
<v Speaker 2>And I think that this is the problem with a

0:32:35.800 --> 0:32:38.360
<v Speaker 2>lot of these big tech companies. They just see customers

0:32:38.360 --> 0:32:39.240
<v Speaker 2>as like, well, you.

0:32:39.240 --> 0:32:41.800
<v Speaker 3>Are the problem. And I think that actually this is

0:32:41.840 --> 0:32:45.320
<v Speaker 3>an industry wide thing where consumers have been gas lit

0:32:45.640 --> 0:32:47.680
<v Speaker 3>and this is definitely me doing like a book pitch.

0:32:47.720 --> 0:32:48.480
<v Speaker 3>But it's true.

0:32:48.640 --> 0:32:51.200
<v Speaker 2>I think that consumers have been made to feel like,

0:32:51.280 --> 0:32:52.680
<v Speaker 2>oh when tech fails you.

0:32:53.080 --> 0:32:55.520
<v Speaker 3>This is a lack of awareness of how good tech is.

0:32:55.600 --> 0:32:58.360
<v Speaker 3>You didn't read the privacy parlast exactly. You didn't use

0:32:58.400 --> 0:32:59.040
<v Speaker 3>the manual.

0:32:59.120 --> 0:33:01.719
<v Speaker 2>You didn't do this Apple, And I know my listeners

0:33:01.720 --> 0:33:03.320
<v Speaker 2>want me to bag on Apple as an app store

0:33:03.520 --> 0:33:06.240
<v Speaker 2>thing coming. It's gonna be mean, it's gonna be nasty,

0:33:06.440 --> 0:33:07.720
<v Speaker 2>very unfair to mister cook.

0:33:07.800 --> 0:33:11.080
<v Speaker 3>But we'll get to that. Apple does a generally better

0:33:11.160 --> 0:33:14.680
<v Speaker 3>job of not treating the consumer well, maybe treating them

0:33:14.720 --> 0:33:16.960
<v Speaker 3>like an idiot, but sometimes you have to. If you're

0:33:17.120 --> 0:33:18.600
<v Speaker 3>selling things, sometimes you're an idiot.

0:33:18.640 --> 0:33:21.680
<v Speaker 2>Well and I am regularly, But if there are hundreds

0:33:21.680 --> 0:33:23.680
<v Speaker 2>of millions of people, you should assume that the base

0:33:23.800 --> 0:33:26.320
<v Speaker 2>level understanding is as low as it can be, and

0:33:26.360 --> 0:33:29.520
<v Speaker 2>that the manual is a backup plan. But it's the opposite. Now,

0:33:29.640 --> 0:33:32.200
<v Speaker 2>Chat GPT, well, you don't know how to use it

0:33:32.240 --> 0:33:34.200
<v Speaker 2>well enough. And I'm not saying you said that like

0:33:34.280 --> 0:33:36.160
<v Speaker 2>you were saying this in this manner, but you need

0:33:36.200 --> 0:33:38.680
<v Speaker 2>to put hours into it. That just shows such a

0:33:39.160 --> 0:33:42.320
<v Speaker 2>U's a loathing in my opinion for customers like, oh,

0:33:42.520 --> 0:33:44.719
<v Speaker 2>you're not smart enough to use the future.

0:33:44.880 --> 0:33:47.680
<v Speaker 3>Fuck you, this is meant to be artificial intelligence. I'm

0:33:47.720 --> 0:33:49.880
<v Speaker 3>not meant to be smart. It's meant to be smart.

0:33:51.320 --> 0:33:54.640
<v Speaker 4>Yeah, and especially when it comes to the content moneration issue. Yeah,

0:33:54.880 --> 0:33:57.520
<v Speaker 4>the search results are on Google or getting worse, or

0:33:57.520 --> 0:34:01.040
<v Speaker 4>they're being abused, or the ads. You know, there's just

0:34:01.840 --> 0:34:05.280
<v Speaker 4>a report the other day about ads for illicit drugs

0:34:05.560 --> 0:34:09.239
<v Speaker 4>on Facebook, and you know, I hear the argument that

0:34:09.280 --> 0:34:13.080
<v Speaker 4>there's so much content that it's just not possible that

0:34:13.400 --> 0:34:16.880
<v Speaker 4>human beings could go through all of this. You know,

0:34:17.680 --> 0:34:20.640
<v Speaker 4>that's only an argument that's acceptable if you start with

0:34:20.680 --> 0:34:24.239
<v Speaker 4>the presumption that these companies should exist. But on the

0:34:24.280 --> 0:34:28.080
<v Speaker 4>other hand, I'm not even sure if it's true. I

0:34:28.160 --> 0:34:31.880
<v Speaker 4>was talking to one of the guys who works at

0:34:32.080 --> 0:34:34.239
<v Speaker 4>the private equity firm that owns porn Hub.

0:34:34.360 --> 0:34:36.400
<v Speaker 1>It's called Alo now used to be called mind.

0:34:36.160 --> 0:34:37.080
<v Speaker 3>Geek in fascinating.

0:34:37.160 --> 0:34:41.640
<v Speaker 4>They told me that every single video on porn hub

0:34:41.840 --> 0:34:45.560
<v Speaker 4>gets reviewed by human being, every video on Pornhub, which

0:34:45.680 --> 0:34:48.239
<v Speaker 4>I can't imagine a worse job than that, because I mean,

0:34:49.120 --> 0:34:51.359
<v Speaker 4>like the things that people must be uploading on there

0:34:51.360 --> 0:34:52.840
<v Speaker 4>that don't make it onto the site.

0:34:53.000 --> 0:34:56.359
<v Speaker 3>But it is possible. That's a terrible job.

0:34:56.440 --> 0:34:58.640
<v Speaker 4>Like then you have to you know, pay for therapy

0:34:58.680 --> 0:35:00.520
<v Speaker 4>for the people who are doing it to say that

0:35:00.600 --> 0:35:02.480
<v Speaker 4>it's just not possible.

0:35:02.920 --> 0:35:04.800
<v Speaker 1>Maybe you should be running fewer ads.

0:35:05.040 --> 0:35:07.960
<v Speaker 3>But that's the porn hub. That's an interesting one. Me.

0:35:08.120 --> 0:35:11.480
<v Speaker 3>I've never used porno, but I imagine now, but with

0:35:11.600 --> 0:35:15.239
<v Speaker 3>something like porn hub, it proves it's possible, because, yeah,

0:35:15.280 --> 0:35:17.319
<v Speaker 3>you'll get fucked up as a porn hub if you

0:35:17.480 --> 0:35:20.279
<v Speaker 3>don't do this right, if you don't review everything and

0:35:20.320 --> 0:35:22.920
<v Speaker 3>make sure that there's no copyright, that there's no underage,

0:35:22.960 --> 0:35:26.120
<v Speaker 3>that there's no outright illegal stuff, and because there are

0:35:26.280 --> 0:35:31.640
<v Speaker 3>very clear, very stark penalties for that, there aren't for ads.

0:35:32.239 --> 0:35:34.280
<v Speaker 3>And I think one of my favorite.

0:35:33.960 --> 0:35:38.799
<v Speaker 2>Ideas that i've I've read is Darren Asamoglu previously on

0:35:38.800 --> 0:35:42.080
<v Speaker 2>the show Becoming on in the Future Mit Economist, he made.

0:35:41.920 --> 0:35:44.160
<v Speaker 3>A suggestion put the CEOs in jail.

0:35:44.480 --> 0:35:47.520
<v Speaker 2>Now I realized that's a little much, but drilling down

0:35:47.520 --> 0:35:50.880
<v Speaker 2>the idea, if there was personal liability for Mark Zuckerberg,

0:35:51.280 --> 0:35:53.680
<v Speaker 2>I bet all those problems go away immediately. I think

0:35:53.719 --> 0:35:56.000
<v Speaker 2>Mark Zuckerberg make it his mission to have the cleanest

0:35:56.000 --> 0:35:59.279
<v Speaker 2>ad experience in the world because the reason that they

0:35:59.320 --> 0:36:01.839
<v Speaker 2>do it is they can get away with it. I refuse, Like,

0:36:02.000 --> 0:36:05.239
<v Speaker 2>to your point, maybe there should be less ads. Maybe

0:36:05.400 --> 0:36:08.080
<v Speaker 2>if I walk around and I have a crowbar in

0:36:08.080 --> 0:36:10.080
<v Speaker 2>my hand, I think I've used this example before, and

0:36:10.160 --> 0:36:11.080
<v Speaker 2>I'm swinging.

0:36:10.719 --> 0:36:12.360
<v Speaker 3>It will in nearly and I hit a few windows

0:36:12.360 --> 0:36:12.800
<v Speaker 3>on the smash.

0:36:13.600 --> 0:36:15.440
<v Speaker 2>I love my crowbar. It's so much fun. But if

0:36:15.480 --> 0:36:16.759
<v Speaker 2>I do that, do you think I have to pay

0:36:16.760 --> 0:36:18.200
<v Speaker 2>for the windows I smash? Do you think I'm gonna

0:36:18.200 --> 0:36:20.960
<v Speaker 2>get arrested? Of course I am. Well, my job, I'm

0:36:21.000 --> 0:36:24.240
<v Speaker 2>paid to swing the crowbar. The crowbar must be swung.

0:36:24.320 --> 0:36:27.200
<v Speaker 2>That I make four million dollars a year swinging the crowbar.

0:36:27.520 --> 0:36:29.919
<v Speaker 2>This is my job. The cops aren't going to be like, well,

0:36:30.280 --> 0:36:32.640
<v Speaker 2>this is just commerce. We're not going to mess with

0:36:32.680 --> 0:36:35.040
<v Speaker 2>the economy. And sometimes a few windows get broken. No,

0:36:35.080 --> 0:36:38.400
<v Speaker 2>they'd be like, stop doing it, and that's because property

0:36:38.440 --> 0:36:41.640
<v Speaker 2>damage is illegal. How About they make it illegal to

0:36:41.719 --> 0:36:44.359
<v Speaker 2>fucking show these ads and there are actual penalties. How

0:36:44.400 --> 0:36:46.319
<v Speaker 2>About there is an actual quality level for all of

0:36:46.320 --> 0:36:48.560
<v Speaker 2>this stuff. I think that you can't do like swinging

0:36:48.640 --> 0:36:50.920
<v Speaker 2>legislation where it's like search results must be this good,

0:36:51.000 --> 0:36:55.680
<v Speaker 2>but there should be company and CEO level liability for

0:36:56.080 --> 0:36:59.400
<v Speaker 2>if I get scammed due to a Google ad that

0:36:59.520 --> 0:37:02.560
<v Speaker 2>is on Google, Like that is a not only are

0:37:02.600 --> 0:37:04.680
<v Speaker 2>they liable for whatever I lost, but my legal costs

0:37:04.680 --> 0:37:05.520
<v Speaker 2>blah blah blah blah blah.

0:37:05.560 --> 0:37:08.920
<v Speaker 3>There should be actual things. And I think that that

0:37:09.040 --> 0:37:09.600
<v Speaker 3>is the problem.

0:37:09.600 --> 0:37:12.840
<v Speaker 2>It all happened relatively fast, like a couple of decades,

0:37:12.840 --> 0:37:15.960
<v Speaker 2>which seems like a while, but for legislation isn't. Yeah,

0:37:16.160 --> 0:37:19.080
<v Speaker 2>But to your point, like, do these companies have to exist?

0:37:19.800 --> 0:37:20.360
<v Speaker 3>Probably not.

0:37:20.440 --> 0:37:23.319
<v Speaker 2>It's good they do, but if they can exist, they

0:37:23.360 --> 0:37:26.600
<v Speaker 2>should be held to some account. There should be Now

0:37:26.640 --> 0:37:28.040
<v Speaker 2>that you've said that, I'm really thinking about, like do

0:37:28.160 --> 0:37:32.440
<v Speaker 2>they need to exist? But why can't they deal with

0:37:32.480 --> 0:37:35.120
<v Speaker 2>this stuff? What they never seem to be asked? Why

0:37:35.239 --> 0:37:38.360
<v Speaker 2>they never? Oh, there's too many of them. No, there's not,

0:37:39.239 --> 0:37:40.879
<v Speaker 2>Like there's.

0:37:40.640 --> 0:37:45.279
<v Speaker 4>Just no we can say that there shouldn't be scams

0:37:45.440 --> 0:37:48.960
<v Speaker 4>and Google ads. I don't think that they have a

0:37:49.040 --> 0:37:51.520
<v Speaker 4>legal obligation to make sure that there's not.

0:37:52.080 --> 0:37:54.960
<v Speaker 1>I'm aware they don't, so you know, you like they

0:37:55.080 --> 0:37:55.640
<v Speaker 1>could put.

0:37:55.520 --> 0:37:59.960
<v Speaker 4>Soon Arpachina jail, or you could you know, just you know,

0:38:00.680 --> 0:38:03.440
<v Speaker 4>write a law and have there be some penalty that

0:38:03.440 --> 0:38:05.880
<v Speaker 4>affects the company's sack price, that they'll address the problem.

0:38:06.000 --> 0:38:10.320
<v Speaker 1>Oh, yes, we don't. There are no rules about the Internet.

0:38:09.160 --> 0:38:13.480
<v Speaker 2>And there are definitely false advertising. There's definitely lying it

0:38:13.680 --> 0:38:19.120
<v Speaker 2>like it's FDC. I believe it's FCCC. Always get those

0:38:19.120 --> 0:38:20.000
<v Speaker 2>wrong cases.

0:38:20.000 --> 0:38:20.880
<v Speaker 3>Probably listening going to.

0:38:20.920 --> 0:38:24.319
<v Speaker 2>Get mad, But that's the thing, like those they need

0:38:24.360 --> 0:38:25.840
<v Speaker 2>to be enforced. But on top of that, when I

0:38:25.840 --> 0:38:28.360
<v Speaker 2>say put them in jail, IM mostly joking, right. I

0:38:28.360 --> 0:38:31.080
<v Speaker 2>think personal liability, however, would do really well. If they

0:38:31.080 --> 0:38:34.040
<v Speaker 2>will like I will lose Pshai makes like two hundred

0:38:34.080 --> 0:38:39.520
<v Speaker 2>million a year, mostly in stock. How about he loses percentage,

0:38:39.560 --> 0:38:44.680
<v Speaker 2>not dollar amounts, percentages zero point five percent, not for everything.

0:38:44.360 --> 0:38:45.680
<v Speaker 3>But perhaps that's an aggregate thing.

0:38:45.880 --> 0:38:49.200
<v Speaker 2>If they are like, oh my wealth will be directly attacked,

0:38:49.440 --> 0:38:52.279
<v Speaker 2>I think some UPSHI would immediately. There would be this

0:38:52.400 --> 0:38:57.799
<v Speaker 2>insane quality improvement. Same with Zuckerberg. Zuckerberg right now is unfireable.

0:38:58.160 --> 0:39:00.880
<v Speaker 2>But if we set these things for the chief executives

0:39:00.880 --> 0:39:05.359
<v Speaker 2>who are paid three hundred times their employees' salaries, if

0:39:05.360 --> 0:39:07.880
<v Speaker 2>they were paid this insane amount of money but it

0:39:07.920 --> 0:39:11.560
<v Speaker 2>was a job with inherent risk, Hell yeah, I think

0:39:11.600 --> 0:39:14.800
<v Speaker 2>that would start changing shit really quickly for the better.

0:39:14.880 --> 0:39:18.480
<v Speaker 2>In the same way that competition creates better companies, I

0:39:18.560 --> 0:39:21.719
<v Speaker 2>think risk would create better executives. I think that they

0:39:21.760 --> 0:39:25.879
<v Speaker 2>would start getting real, real worried about this stuff. And yeah,

0:39:25.920 --> 0:39:27.799
<v Speaker 2>they could still get paid in the insane amount of money,

0:39:27.840 --> 0:39:30.040
<v Speaker 2>which I still think is too much, but it would

0:39:30.040 --> 0:39:32.640
<v Speaker 2>be kind of like being an NFL player. You risk

0:39:32.680 --> 0:39:35.560
<v Speaker 2>your body, you risk your money, you risk your nasty

0:39:35.600 --> 0:39:39.359
<v Speaker 2>little houses. I don't know, There's just it feels like

0:39:39.640 --> 0:39:42.200
<v Speaker 2>what's exciting right now with all this anti trust stuff

0:39:42.480 --> 0:39:47.640
<v Speaker 2>is we're finally seeing consequences, though, real nasty, mean consequences,

0:39:47.800 --> 0:39:50.880
<v Speaker 2>and the people getting upset are really funny, like all

0:39:50.920 --> 0:39:54.040
<v Speaker 2>the people I've seen them have matter like tech analysts, like,

0:39:54.120 --> 0:39:58.279
<v Speaker 2>now you can't hit the Googles.

0:39:56.920 --> 0:39:57.960
<v Speaker 3>So good. I love it.

0:39:58.520 --> 0:40:03.520
<v Speaker 4>Well, what I'm really excited to watch is presumably there's

0:40:03.560 --> 0:40:05.480
<v Speaker 4>going to be some kind of consequence here. Right the

0:40:05.600 --> 0:40:08.839
<v Speaker 4>government says Google is a monopoly, We're going to see

0:40:08.840 --> 0:40:10.480
<v Speaker 4>what they do. Maybe they break them up, maybe they

0:40:10.480 --> 0:40:14.280
<v Speaker 4>give them some enormous fine. And then there's another antidos

0:40:14.360 --> 0:40:16.680
<v Speaker 4>case for Google in the United States. There's yet another

0:40:16.719 --> 0:40:18.759
<v Speaker 4>one in the EU. Then there's all the cases that

0:40:18.800 --> 0:40:22.600
<v Speaker 4>all the other companies are facing. I wonder whether or

0:40:22.640 --> 0:40:26.319
<v Speaker 4>not it's too late to turn the web around, Like

0:40:26.600 --> 0:40:29.840
<v Speaker 4>it'll change, it'll become something else. Can we go back

0:40:30.160 --> 0:40:32.120
<v Speaker 4>to the open web the way things were five or

0:40:32.160 --> 0:40:34.240
<v Speaker 4>ten years ago. If you break Google up and suddenly

0:40:34.280 --> 0:40:38.760
<v Speaker 4>there's competition, Suddenly there's incentive to send people to different

0:40:38.840 --> 0:40:41.560
<v Speaker 4>parts of the Internet instead of to a different part

0:40:41.600 --> 0:40:43.920
<v Speaker 4>of Google, would it get better or has it just

0:40:44.239 --> 0:40:47.120
<v Speaker 4>collapsed to the point where we need to build something else.

0:40:47.320 --> 0:40:49.680
<v Speaker 2>I don't think it's collapsed. But I will also say

0:40:49.680 --> 0:40:54.160
<v Speaker 2>something a little controversial. The Internet wasn't great fifteen years ago.

0:40:54.239 --> 0:40:55.359
<v Speaker 2>I think we all need to.

0:40:55.440 --> 0:40:59.560
<v Speaker 3>Like, it's not like it's worse now, but oh waw

0:41:00.040 --> 0:41:02.520
<v Speaker 3>live journal? Did we love live Journal?

0:41:02.920 --> 0:41:05.880
<v Speaker 2>I had friends on there like it was cool, but

0:41:05.960 --> 0:41:08.960
<v Speaker 2>like was it? I love Twitter in its prime. I

0:41:09.000 --> 0:41:11.120
<v Speaker 2>love Blue Sky. I love the fact that I can

0:41:11.160 --> 0:41:13.680
<v Speaker 2>text you and my friends and I can signal people.

0:41:13.680 --> 0:41:16.919
<v Speaker 2>There's it's really great things on there. And I think

0:41:17.000 --> 0:41:20.440
<v Speaker 2>that what we perceive as the open web is to

0:41:20.480 --> 0:41:24.840
<v Speaker 2>your earlier point, like maligned by Google. Google has fucked

0:41:24.840 --> 0:41:26.760
<v Speaker 2>it up to the point that we don't think it exists.

0:41:26.840 --> 0:41:31.000
<v Speaker 2>It does, and I think the companies like substack are

0:41:31.080 --> 0:41:33.760
<v Speaker 2>nakedly evil. I think substack is one of the most

0:41:33.800 --> 0:41:35.719
<v Speaker 2>evil companies out there. I think their support of the

0:41:35.800 --> 0:41:39.440
<v Speaker 2>Nazis is disgusting. Hate miss if you're listening, eat my asshole,

0:41:39.760 --> 0:41:42.720
<v Speaker 2>My fucking my fucking family died in the fucking ovens

0:41:42.760 --> 0:41:46.000
<v Speaker 2>in Germany. Fuck you bitch, seriously, this is to you,

0:41:46.080 --> 0:41:49.879
<v Speaker 2>Hamish mackenzie and any anyone who's currently on substack, even

0:41:49.920 --> 0:41:52.640
<v Speaker 2>if it's one Nazi who's making money on substack, fucking

0:41:52.719 --> 0:41:53.160
<v Speaker 2>kick them off.

0:41:53.239 --> 0:41:53.920
<v Speaker 3>It's sickening.

0:41:54.200 --> 0:41:56.360
<v Speaker 2>And substack now is making it so you can create

0:41:56.400 --> 0:41:59.640
<v Speaker 2>publications on there which don't involve email addresses or newsletters anymore,

0:42:00.160 --> 0:42:03.880
<v Speaker 2>becoming another platform, and that's what sucks, and that's what

0:42:03.960 --> 0:42:07.560
<v Speaker 2>really sucks about how things are. But platforms as a

0:42:07.680 --> 0:42:10.920
<v Speaker 2>service are not necessarily a bad thing. My journal was

0:42:10.960 --> 0:42:14.080
<v Speaker 2>a platform and then they, like every company, got acquired

0:42:14.080 --> 0:42:16.440
<v Speaker 2>by a larger company, which got acquired by a larger company.

0:42:16.640 --> 0:42:19.560
<v Speaker 3>Ghost I love because they're mostly just yeah, it's a service.

0:42:19.560 --> 0:42:22.640
<v Speaker 2>You can run it your own. Molly White hasars self hosted.

0:42:22.719 --> 0:42:25.799
<v Speaker 2>I run it on a website with the person who

0:42:25.800 --> 0:42:29.840
<v Speaker 2>helps because I'm stupid. But the sloppy point I'm getting

0:42:29.840 --> 0:42:31.879
<v Speaker 2>to is the open web is still there. It's still

0:42:31.880 --> 0:42:35.600
<v Speaker 2>being built, and thanks to the good services, it's still growing,

0:42:35.600 --> 0:42:38.360
<v Speaker 2>and it's still accessible and it's still cool. If we

0:42:38.520 --> 0:42:41.279
<v Speaker 2>can realign these search engines, or maybe there is a

0:42:41.360 --> 0:42:45.600
<v Speaker 2>future Google competitor it is not search GPT, I think that,

0:42:46.520 --> 0:42:48.759
<v Speaker 2>I don't know, we could find it again. I think

0:42:48.760 --> 0:42:51.120
<v Speaker 2>that there could be if these companies were realigned so

0:42:51.160 --> 0:42:53.800
<v Speaker 2>that they could actually, I don't know, index the Internet.

0:42:54.400 --> 0:42:58.000
<v Speaker 3>There is plenty of original human created content out there.

0:42:58.160 --> 0:43:00.560
<v Speaker 3>It's just that Google and Being and all of these

0:43:00.560 --> 0:43:03.320
<v Speaker 3>sites have kind of defaulted on that position of showing

0:43:03.400 --> 0:43:05.319
<v Speaker 3>us it and we have to search for it through

0:43:05.360 --> 0:43:08.919
<v Speaker 3>social networks. It's why as an independent journalist it's tough

0:43:08.920 --> 0:43:12.560
<v Speaker 3>to build a following because all of the algorithms people

0:43:12.560 --> 0:43:14.720
<v Speaker 3>are built to rely on are broken now.

0:43:14.760 --> 0:43:17.879
<v Speaker 4>Right, And if you're not doing it the way that

0:43:18.400 --> 0:43:21.360
<v Speaker 4>the TikTok algorithm or the Google search algorithm wants you

0:43:21.440 --> 0:43:23.520
<v Speaker 4>to do it exact, no one's going to find your stuff, right, Like,

0:43:23.840 --> 0:43:26.600
<v Speaker 4>It's absolutely true. There's a nostalgia thing going on. The

0:43:26.640 --> 0:43:29.200
<v Speaker 4>Internet used to be better, you know, I remember when

0:43:29.239 --> 0:43:29.840
<v Speaker 4>I was a child.

0:43:29.840 --> 0:43:30.400
<v Speaker 1>I was happy.

0:43:30.440 --> 0:43:32.680
<v Speaker 4>It must have been because of the way things were

0:43:32.719 --> 0:43:35.759
<v Speaker 4>then that they are not now. That's that's true. But

0:43:36.160 --> 0:43:38.160
<v Speaker 4>the one thing you can say is the internet is

0:43:38.200 --> 0:43:40.600
<v Speaker 4>not as weird as it used to be. Right, there's

0:43:40.719 --> 0:43:47.040
<v Speaker 4>less opportunity for just total, like absolute free expression that

0:43:47.200 --> 0:43:50.800
<v Speaker 4>is not limited by trying to please some kind of

0:43:50.840 --> 0:43:53.360
<v Speaker 4>algorithm and to fit into some kind of box.

0:43:53.560 --> 0:43:54.799
<v Speaker 3>I don't I.

0:43:56.360 --> 0:43:58.560
<v Speaker 2>Think that that's how to prove right or wrong. I

0:43:58.600 --> 0:44:01.120
<v Speaker 2>know what you're getting at. Yeah, you're seeing less of that.

0:44:01.239 --> 0:44:02.960
<v Speaker 2>I don't know if it's not being created.

0:44:03.200 --> 0:44:05.319
<v Speaker 3>Right. There are wonderful, weird.

0:44:05.120 --> 0:44:09.000
<v Speaker 2>Strange communities, unique community There are like I don't know,

0:44:09.080 --> 0:44:11.720
<v Speaker 2>I said this to someone earlier, like furries are probably

0:44:11.760 --> 0:44:14.279
<v Speaker 2>doing some of the most interesting things online. Not my

0:44:14.360 --> 0:44:16.040
<v Speaker 2>cup of tea, but respect to them. Also they do

0:44:16.080 --> 0:44:18.360
<v Speaker 2>some of the funniest hacking things ever. Yeah, but like

0:44:18.440 --> 0:44:20.360
<v Speaker 2>the fact that a community like that can thrive online

0:44:20.440 --> 0:44:23.520
<v Speaker 2>is lovely. If whatever you're doing, as long as everyone's

0:44:23.520 --> 0:44:26.120
<v Speaker 2>consentual and happy with it, wonderful, enjoy yourselves. I feel

0:44:26.120 --> 0:44:28.000
<v Speaker 2>a like communities like that can do really well online,

0:44:28.040 --> 0:44:30.480
<v Speaker 2>and they are and they're able to find people like that.

0:44:30.600 --> 0:44:34.400
<v Speaker 2>Thanks to some of these platforms. The problem is the

0:44:34.480 --> 0:44:38.920
<v Speaker 2>algorithms are normalizing everything to kind of a blunt edge,

0:44:38.960 --> 0:44:40.920
<v Speaker 2>which I think that's kind of exactly.

0:44:41.000 --> 0:44:43.399
<v Speaker 4>Yeah, this stuff is out there, but can you find it?

0:44:43.440 --> 0:44:47.120
<v Speaker 4>Is it the stuff that we're all consuming way we

0:44:47.200 --> 0:44:49.759
<v Speaker 4>go on the internet? Will it be served up to us?

0:44:49.760 --> 0:44:52.759
<v Speaker 4>The stuff that you're seeing is the stuff that you know,

0:44:52.920 --> 0:44:57.400
<v Speaker 4>keeps you staring at TikTok for the longest, which you know,

0:44:57.640 --> 0:45:00.359
<v Speaker 4>maybe that's good. You know, it helps TikTok more money,

0:45:00.400 --> 0:45:02.239
<v Speaker 4>helps them make a platform that makes it easy to

0:45:02.239 --> 0:45:05.440
<v Speaker 4>make tiktoks. Maybe that's a good thing, But there is

0:45:05.480 --> 0:45:12.000
<v Speaker 4>this flattening effect that I think, you know, it is dulling, right, Yeah,

0:45:12.040 --> 0:45:15.680
<v Speaker 4>it stifles creativity because it limits the way that you

0:45:15.719 --> 0:45:18.479
<v Speaker 4>can make money, and it also creates a path to make money,

0:45:18.520 --> 0:45:19.839
<v Speaker 4>so maybe it creates more content too.

0:45:19.840 --> 0:45:21.360
<v Speaker 1>There's you know, there's two sides to everything.

0:45:21.360 --> 0:45:23.640
<v Speaker 2>But and I think that the problem is that these

0:45:23.680 --> 0:45:28.480
<v Speaker 2>algorithms are so easily gamable. But there's this wonderful Jason

0:45:28.560 --> 0:45:31.320
<v Speaker 2>Kobler legend at for or for Media that this amazing

0:45:31.360 --> 0:45:34.880
<v Speaker 2>piece about the Indian guys basically defrauding Facebook.

0:45:34.920 --> 0:45:37.640
<v Speaker 3>Did you read this? Yeah, where these guys.

0:45:37.719 --> 0:45:39.520
<v Speaker 2>I need to have Jason on just to talk about

0:45:39.520 --> 0:45:42.800
<v Speaker 2>this story. It's insane where there is a Facebook Creator

0:45:42.840 --> 0:45:45.400
<v Speaker 2>program and all of that AI slot. The shrimp Jesus

0:45:45.719 --> 0:45:49.000
<v Speaker 2>at al that you see is these Indian guys who

0:45:49.000 --> 0:45:51.960
<v Speaker 2>are just using him as generators and have worked out

0:45:52.719 --> 0:45:55.040
<v Speaker 2>I can throw this rock in this puddle and it

0:45:55.080 --> 0:45:57.399
<v Speaker 2>will go everywhere and I'll make real money. And these

0:45:57.400 --> 0:45:59.560
<v Speaker 2>guys are like, like I think one of them was

0:45:59.560 --> 0:46:03.000
<v Speaker 2>like paying for disabled brothers wheelchairs, which is so fucking cool,

0:46:03.280 --> 0:46:05.600
<v Speaker 2>Like one guy did it, like Facebook did its first

0:46:05.600 --> 0:46:09.359
<v Speaker 2>good thing while also destroying itself. And what's crazy is

0:46:09.640 --> 0:46:13.719
<v Speaker 2>how did Facebook meta not see that and go we

0:46:13.800 --> 0:46:17.080
<v Speaker 2>need to get everyone in the boardroom right now read

0:46:17.120 --> 0:46:21.400
<v Speaker 2>alert because that is a insane like the shrimp Jesus

0:46:21.440 --> 0:46:24.000
<v Speaker 2>things should have done it. And the problem is, I

0:46:24.040 --> 0:46:27.239
<v Speaker 2>think they could make really good, nuanced algorithms that race

0:46:27.400 --> 0:46:32.200
<v Speaker 2>really interesting, meaningful cool shit they don't want to. I

0:46:32.239 --> 0:46:36.120
<v Speaker 2>think they actually enjoy their ability to influence and dominate

0:46:36.200 --> 0:46:39.399
<v Speaker 2>culture and to choose what will happen in the same

0:46:39.400 --> 0:46:42.120
<v Speaker 2>way that a lot of these generative AI kind of

0:46:42.160 --> 0:46:43.480
<v Speaker 2>normalized beauty standards.

0:46:43.480 --> 0:46:46.880
<v Speaker 3>And Cory Doctor on the last Better Offlies said this

0:46:47.040 --> 0:46:48.799
<v Speaker 3>very well. He was saying that.

0:46:50.400 --> 0:46:53.279
<v Speaker 2>There is something inherently conservative about generative AI because it

0:46:53.680 --> 0:46:56.200
<v Speaker 2>and any kind of auto complaint. Indeed, because it's just

0:46:56.560 --> 0:46:58.719
<v Speaker 2>you say I love and it's gonna say you, you

0:46:58.840 --> 0:47:00.960
<v Speaker 2>kind of normalize this one point.

0:47:01.280 --> 0:47:03.239
<v Speaker 3>They don't. There's no incentive for them to.

0:47:03.160 --> 0:47:05.560
<v Speaker 2>Build interesting algorithms, so they just build the one that

0:47:05.640 --> 0:47:07.560
<v Speaker 2>kind of works for everyone, that shows you the slop,

0:47:07.920 --> 0:47:09.840
<v Speaker 2>the slop that works for you, and it kind of

0:47:09.840 --> 0:47:12.640
<v Speaker 2>pushes everyone in one direction. And I think maybe you know,

0:47:12.800 --> 0:47:16.320
<v Speaker 2>think about it, maybe that's You're right about the nostalgia aspect,

0:47:16.320 --> 0:47:18.640
<v Speaker 2>and that's what we miss in the The web doesn't

0:47:18.640 --> 0:47:23.680
<v Speaker 2>feel exploratory anymore, right, We're not like looking or searching anymore.

0:47:23.719 --> 0:47:27.640
<v Speaker 2>It's here's what has been decided is popular. And what

0:47:27.719 --> 0:47:30.200
<v Speaker 2>I think this has led to in the media at least,

0:47:30.280 --> 0:47:33.160
<v Speaker 2>is there's a lot of people, a lot of companies

0:47:33.200 --> 0:47:37.200
<v Speaker 2>that are falling apart because and this is not their fault,

0:47:37.560 --> 0:47:41.600
<v Speaker 2>they have built their services as media outlets to appeal

0:47:41.640 --> 0:47:45.799
<v Speaker 2>to Google and the algorithms, and that worked. And guess what,

0:47:45.960 --> 0:47:49.719
<v Speaker 2>that stuff was popular because whether and this is the

0:47:49.800 --> 0:47:50.520
<v Speaker 2>who made who thing?

0:47:50.680 --> 0:47:51.480
<v Speaker 3>Right? Is it popular?

0:47:51.520 --> 0:47:53.440
<v Speaker 2>Because the algorithm shows it, or because a lot of

0:47:53.440 --> 0:47:55.000
<v Speaker 2>people like it, or do a lot of people like

0:47:55.040 --> 0:47:57.160
<v Speaker 2>it because the algorithm chose it to be popular, And

0:47:57.239 --> 0:48:00.239
<v Speaker 2>as that falls apart, I don't know, man, And.

0:48:00.200 --> 0:48:03.359
<v Speaker 3>It's like, what is popular? What is culture right now?

0:48:03.440 --> 0:48:05.120
<v Speaker 3>Is actually a very open question.

0:48:05.360 --> 0:48:07.719
<v Speaker 4>Right, Well, we just put out a story about this

0:48:07.760 --> 0:48:09.359
<v Speaker 4>where it's not the shrimp Jesus. But if you've seen

0:48:09.440 --> 0:48:11.200
<v Speaker 4>the AI cats, there's this thing.

0:48:11.280 --> 0:48:12.920
<v Speaker 3>No, it's incredible.

0:48:13.160 --> 0:48:15.040
<v Speaker 1>Should we just put it out?

0:48:15.840 --> 0:48:18.439
<v Speaker 4>It started on TikTok and it's spread to Instagram. It's

0:48:18.480 --> 0:48:23.759
<v Speaker 4>AI generated images of cats in very upsetting situations, like

0:48:23.840 --> 0:48:26.880
<v Speaker 4>there's one cat and his son like gets kidnapped by

0:48:26.880 --> 0:48:30.560
<v Speaker 4>a pigeon, or they're at this they're in the sea

0:48:30.920 --> 0:48:33.920
<v Speaker 4>and Godzilla comes and attacks them, and this stuff is

0:48:33.960 --> 0:48:36.640
<v Speaker 4>blowing up. It's getting tens of millions of views. Is

0:48:36.680 --> 0:48:39.080
<v Speaker 4>it because that's what people like and want? Or is

0:48:39.120 --> 0:48:41.680
<v Speaker 4>it because this is what the algorithm is serving them?

0:48:41.719 --> 0:48:44.359
<v Speaker 4>And it's like juice is engagement? Kind of hard to say,

0:48:44.360 --> 0:48:45.719
<v Speaker 4>but I mean I kind of like it.

0:48:46.000 --> 0:48:47.279
<v Speaker 3>I like it as well.

0:48:47.400 --> 0:48:51.080
<v Speaker 2>But something that a lot of Internet culture reporting I

0:48:51.120 --> 0:48:54.480
<v Speaker 2>feel like kind of fails for this reason because instead

0:48:54.520 --> 0:48:57.800
<v Speaker 2>of analyzing the source. They analyze this instead of analyzing

0:48:57.800 --> 0:48:59.799
<v Speaker 2>the problem, they analyze the symptom. Right, So it's like,

0:49:00.280 --> 0:49:03.920
<v Speaker 2>why is Brat so big? Why is is this brat?

0:49:04.200 --> 0:49:05.080
<v Speaker 2>Am I Brat?

0:49:05.160 --> 0:49:09.000
<v Speaker 3>It's like, that's a fucking Charlie x X. I'm so old.

0:49:09.120 --> 0:49:10.200
<v Speaker 3>I'm so fucking old.

0:49:10.280 --> 0:49:13.600
<v Speaker 2>I just say, even saying that out loud, I age

0:49:13.680 --> 0:49:14.280
<v Speaker 2>ten years.

0:49:15.040 --> 0:49:16.600
<v Speaker 3>I am neither brat nor cap.

0:49:17.040 --> 0:49:21.160
<v Speaker 2>And but even then that she's a famous musician, people

0:49:21.239 --> 0:49:21.719
<v Speaker 2>like a music.

0:49:21.719 --> 0:49:23.600
<v Speaker 3>It's not for me. People seem very happy with it.

0:49:24.040 --> 0:49:27.279
<v Speaker 3>The Brat thing I want. That's one where I just

0:49:27.280 --> 0:49:27.600
<v Speaker 3>look at it.

0:49:27.640 --> 0:49:29.520
<v Speaker 2>I'm like, is this something that was popular because she's

0:49:29.520 --> 0:49:35.080
<v Speaker 2>a popular musician or is it because the algorithm made

0:49:35.120 --> 0:49:39.680
<v Speaker 2>the specific Brat thing popular? And it's like, I don't

0:49:39.719 --> 0:49:41.840
<v Speaker 2>even we don't know how these algorithms work, so we

0:49:41.920 --> 0:49:43.640
<v Speaker 2>don't actually know how to say that.

0:49:43.680 --> 0:49:47.640
<v Speaker 3>We don't we don't actually know how to pull this apart.

0:49:48.520 --> 0:49:53.160
<v Speaker 2>So I think with these algorithmic situations as well, maybe

0:49:53.239 --> 0:49:56.279
<v Speaker 2>them falling apart is a good thing, or maybe these

0:49:56.280 --> 0:49:59.320
<v Speaker 2>companies having to do more than just make the algorithm

0:49:59.320 --> 0:50:01.480
<v Speaker 2>make stuff popular is for the best, Because I do

0:50:01.600 --> 0:50:04.600
<v Speaker 2>miss accidentally finding stuff and the way we find things

0:50:04.640 --> 0:50:08.600
<v Speaker 2>accidentally used to be the goofiness of the Internet, but

0:50:08.640 --> 0:50:12.279
<v Speaker 2>also sharing. It used to be we got things through

0:50:12.440 --> 0:50:15.319
<v Speaker 2>our friends sharing stuff. It's why Twitter originally was so

0:50:15.360 --> 0:50:17.520
<v Speaker 2>fascinating because it was we found it three free tweets.

0:50:17.520 --> 0:50:20.080
<v Speaker 2>But now it's like, I guess most people use the

0:50:20.120 --> 0:50:22.840
<v Speaker 2>for you feed, which is insane to me, Like do

0:50:22.920 --> 0:50:23.440
<v Speaker 2>you use that?

0:50:24.120 --> 0:50:25.799
<v Speaker 1>I often do because I don't think about it.

0:50:25.840 --> 0:50:27.960
<v Speaker 4>I open Twitter and that's just what I'm looking at

0:50:27.960 --> 0:50:30.600
<v Speaker 4>and then I realized that I haven't scrolled over. Yeah,

0:50:30.800 --> 0:50:34.080
<v Speaker 4>And I mean, here's a place where I think we

0:50:34.320 --> 0:50:36.840
<v Speaker 4>could get some useful government regulation, because you know, I

0:50:36.840 --> 0:50:40.800
<v Speaker 4>don't know if I want, you know, Congress to write

0:50:40.880 --> 0:50:45.480
<v Speaker 4>rules about how content recommendation engines work.

0:50:45.840 --> 0:50:48.440
<v Speaker 3>I don't know if I it's a propaganda thing to have.

0:50:48.719 --> 0:50:50.200
<v Speaker 1>And it's also like a free speech is ue.

0:50:50.400 --> 0:50:52.719
<v Speaker 4>Do we want them dictating what content you see and

0:50:52.760 --> 0:50:55.719
<v Speaker 4>what you don't. Probably it's probably not even constitutional.

0:50:55.800 --> 0:50:57.320
<v Speaker 1>But what they could.

0:50:57.080 --> 0:51:01.279
<v Speaker 4>Do is they could mandate that the company be more

0:51:01.320 --> 0:51:05.000
<v Speaker 4>transparent about how the algorithms work. They tell you how

0:51:05.160 --> 0:51:09.160
<v Speaker 4>does hinge decide which people you see? In which people

0:51:09.200 --> 0:51:11.960
<v Speaker 4>you guess? How are they judging you? How is Google

0:51:12.080 --> 0:51:16.440
<v Speaker 4>determining where the search results go? What's showing up on

0:51:16.480 --> 0:51:19.120
<v Speaker 4>your TikTok account. I think if there was some visibility

0:51:19.160 --> 0:51:21.480
<v Speaker 4>into how that stuff worked and what the metrics were

0:51:21.520 --> 0:51:24.920
<v Speaker 4>and what information was being collected, I think it would

0:51:25.080 --> 0:51:30.319
<v Speaker 4>push the companies to change their systems in a way

0:51:30.320 --> 0:51:34.279
<v Speaker 4>that was slightly more consumer friendly. It would change it

0:51:34.360 --> 0:51:38.440
<v Speaker 4>in one way or another, but I think just visibility

0:51:38.600 --> 0:51:40.520
<v Speaker 4>could be an incentive to give something that was more

0:51:41.040 --> 0:51:42.120
<v Speaker 4>useful to the consumer.

0:51:42.160 --> 0:51:44.440
<v Speaker 2>I agree, But I think the other thing that needs

0:51:44.520 --> 0:51:46.440
<v Speaker 2>to happen is, and I don't know how you do this,

0:51:46.600 --> 0:51:48.880
<v Speaker 2>is there also must be an incentive for these companies

0:51:48.880 --> 0:51:50.320
<v Speaker 2>to have quality control.

0:51:50.160 --> 0:51:51.400
<v Speaker 3>Because I don't know.

0:51:51.440 --> 0:51:54.399
<v Speaker 2>Elon musk Oh, yes, I've made the entire epic based

0:51:54.480 --> 0:51:57.319
<v Speaker 2>algorithm public and he's like, there's definitely something though in there,

0:51:57.560 --> 0:52:00.760
<v Speaker 2>because they've definitely get The reason I ever use twitters

0:52:00.760 --> 0:52:02.919
<v Speaker 2>for you feed is within two seconds that will see

0:52:02.920 --> 0:52:04.080
<v Speaker 2>an actual Nazi.

0:52:04.800 --> 0:52:07.320
<v Speaker 3>I'll be like, no, thanks, I don't need to see

0:52:07.360 --> 0:52:11.000
<v Speaker 3>like the fourteen Yeah, yeah, I don't need to see

0:52:11.040 --> 0:52:14.480
<v Speaker 3>the the latest iteration of a Hitler account that's been

0:52:14.520 --> 0:52:17.640
<v Speaker 3>allowed on there. But I think that there needs.

0:52:17.520 --> 0:52:21.600
<v Speaker 2>To be a quality level because otherwise, well, actually it

0:52:21.600 --> 0:52:24.440
<v Speaker 2>gets back to the SEO thing. I want these companies

0:52:24.480 --> 0:52:26.320
<v Speaker 2>and I don't know how you create this as an

0:52:26.360 --> 0:52:31.480
<v Speaker 2>incentive to want to attack those who manipulate them because

0:52:31.920 --> 0:52:33.200
<v Speaker 2>SEO has an idea.

0:52:33.480 --> 0:52:36.480
<v Speaker 3>I get it if SEO because there's really, from what

0:52:36.520 --> 0:52:39.640
<v Speaker 3>I understand, two things of SEO. There is the qualitative side,

0:52:39.680 --> 0:52:42.360
<v Speaker 3>where it's like Google is saying this so that the

0:52:42.440 --> 0:52:44.800
<v Speaker 3>quality of the website on Google is good. This is

0:52:44.800 --> 0:52:46.959
<v Speaker 3>the original idea for it is that when you click

0:52:46.960 --> 0:52:49.840
<v Speaker 3>on a website, it won't scam you, it will load fast,

0:52:49.960 --> 0:52:52.680
<v Speaker 3>it will have good information, it will make for it, it

0:52:52.640 --> 0:52:55.200
<v Speaker 3>will be a good result. Google has given the hell

0:52:55.440 --> 0:52:56.880
<v Speaker 3>up on that. That is gone.

0:52:56.960 --> 0:52:59.560
<v Speaker 2>We are no longer in the Google that actually does that.

0:53:00.239 --> 0:53:02.120
<v Speaker 2>But that actually is a good thing. And Lily Ray

0:53:02.200 --> 0:53:03.799
<v Speaker 2>was explaining this to me on the episode. It's like

0:53:04.360 --> 0:53:06.879
<v Speaker 2>that as an idea is actually very very very good.

0:53:07.160 --> 0:53:11.279
<v Speaker 2>I wish that more companies, including Google, stuck to that

0:53:11.360 --> 0:53:13.920
<v Speaker 2>where it was we're making sure we're doing a quality service.

0:53:13.960 --> 0:53:16.800
<v Speaker 2>But the other side is, okay, this is the stuff

0:53:16.840 --> 0:53:19.399
<v Speaker 2>we like, this is what we will promote on here.

0:53:20.360 --> 0:53:23.600
<v Speaker 2>And what sucks is I actually think that side is evil.

0:53:24.080 --> 0:53:26.759
<v Speaker 2>I think that they should consider anyone actively trying to

0:53:26.800 --> 0:53:30.040
<v Speaker 2>manipulate the algorithm the enemy. If you are a website

0:53:30.080 --> 0:53:32.920
<v Speaker 2>that is creating content entirely to index well on Google,

0:53:33.719 --> 0:53:37.400
<v Speaker 2>not based on how good it is, then you should

0:53:37.440 --> 0:53:39.360
<v Speaker 2>be considered by Google the enemy.

0:53:39.400 --> 0:53:42.400
<v Speaker 4>If they it is surprising that they encourage SEO. It

0:53:42.400 --> 0:53:45.080
<v Speaker 4>seems counter to the whole point of search engine that

0:53:45.120 --> 0:53:46.200
<v Speaker 4>you would be able to game it.

0:53:46.360 --> 0:53:49.120
<v Speaker 2>I think it's just laziness. I think it's laziness is

0:53:49.120 --> 0:53:51.360
<v Speaker 2>probably the wrong word. There's no incentive for them to

0:53:51.360 --> 0:53:53.160
<v Speaker 2>not do it because some ICEO is good.

0:53:53.360 --> 0:53:55.919
<v Speaker 4>And that's the thing, right, Like, how do we solve

0:53:55.920 --> 0:53:59.240
<v Speaker 4>this problem? Like again, I don't think that most people

0:53:59.320 --> 0:54:04.480
<v Speaker 4>want the guy verh dictating the way that Google works.

0:54:04.880 --> 0:54:07.560
<v Speaker 4>But you know, if you went back in time and

0:54:07.600 --> 0:54:09.200
<v Speaker 4>told the high school version of me that I'd be

0:54:09.239 --> 0:54:12.960
<v Speaker 4>here defending free market capitalism, this is something that competition

0:54:13.400 --> 0:54:16.840
<v Speaker 4>can help with, right, Like, Yeah, if I really would

0:54:16.880 --> 0:54:19.400
<v Speaker 4>switch over to bing, if bing was better and that

0:54:19.520 --> 0:54:23.000
<v Speaker 4>was easy and it didn't take any effort, and you know,

0:54:23.320 --> 0:54:26.600
<v Speaker 4>it was one click away, then Google would be fighting really,

0:54:26.640 --> 0:54:29.279
<v Speaker 4>really hard to fix the very real problems that they

0:54:29.320 --> 0:54:32.520
<v Speaker 4>cropped up recently, and I think that's probably if nothing else,

0:54:32.880 --> 0:54:35.719
<v Speaker 4>what is almost certainly going to happen, unless the whole

0:54:35.760 --> 0:54:39.000
<v Speaker 4>court case gets thrown out, is that you're probably gonna

0:54:39.000 --> 0:54:41.560
<v Speaker 4>get a pop up right in your face every time

0:54:41.640 --> 0:54:43.320
<v Speaker 4>you set up a new device or a new browser

0:54:43.320 --> 0:54:45.240
<v Speaker 4>that asks you which search.

0:54:45.040 --> 0:54:45.839
<v Speaker 1>Engine you want to use.

0:54:45.920 --> 0:54:49.720
<v Speaker 4>Most people are going to pick Google, but there's gonna

0:54:49.760 --> 0:54:53.239
<v Speaker 4>be some sizeable percentage that goes over to Bing, that

0:54:53.280 --> 0:54:55.120
<v Speaker 4>goes over to Duck dut go, and all of a

0:54:55.160 --> 0:54:57.920
<v Speaker 4>sudden there's pressure to make the products better, both for

0:54:58.000 --> 0:54:59.480
<v Speaker 4>Google and for these companies.

0:54:59.520 --> 0:55:03.080
<v Speaker 3>What's in as well is Microsoft Being is profitable. By

0:55:03.080 --> 0:55:05.839
<v Speaker 3>the way, what would be crazy? And this is such

0:55:05.880 --> 0:55:07.600
<v Speaker 3>an adela as one of my lesseners.

0:55:07.640 --> 0:55:11.000
<v Speaker 2>I'm sure you're listening, but you're not. What if being

0:55:11.120 --> 0:55:14.000
<v Speaker 2>was really good? This is a crazy idea I had.

0:55:14.320 --> 0:55:16.879
<v Speaker 3>What if being was good? What if when you use

0:55:16.960 --> 0:55:18.760
<v Speaker 3>being it found really good results?

0:55:19.520 --> 0:55:22.240
<v Speaker 2>I have this crazy idea that people might go, Wow,

0:55:22.480 --> 0:55:25.440
<v Speaker 2>a search engine with good results. What if this whimsy,

0:55:25.560 --> 0:55:28.160
<v Speaker 2>this curiosity we're talking about. What if a search engine

0:55:28.200 --> 0:55:31.120
<v Speaker 2>I don't know search the web? What if the algorithm

0:55:31.200 --> 0:55:35.839
<v Speaker 2>at being prabagar Ragavan's left over dinner that he left

0:55:35.840 --> 0:55:38.640
<v Speaker 2>from when Yahoo connected to it. What if there was

0:55:38.719 --> 0:55:41.480
<v Speaker 2>actually something that being found that was cool. What if

0:55:41.520 --> 0:55:45.200
<v Speaker 2>Being became a very useful search engine that found good results.

0:55:46.080 --> 0:55:49.080
<v Speaker 2>I don't know, maybe that might scare Google. And what's

0:55:49.120 --> 0:55:51.200
<v Speaker 2>crazy is they don't want to.

0:55:51.520 --> 0:55:53.480
<v Speaker 3>I just don't think they want to. I don't think

0:55:53.520 --> 0:55:54.080
<v Speaker 3>any of them.

0:55:54.160 --> 0:55:56.720
<v Speaker 2>They all realize it's slop and that their little pigs

0:55:56.760 --> 0:55:59.120
<v Speaker 2>have to use there. But if literally one of them

0:55:59.239 --> 0:55:59.640
<v Speaker 2>was just.

0:55:59.600 --> 0:56:02.560
<v Speaker 3>Like, what if we made it good? And all the

0:56:02.560 --> 0:56:05.520
<v Speaker 3>guys in the boardroom are like, it'll never work. It's

0:56:05.600 --> 0:56:08.520
<v Speaker 3>never gonna work. Man. People don't like good things. They

0:56:08.600 --> 0:56:09.239
<v Speaker 3>like bad things.

0:56:09.280 --> 0:56:13.680
<v Speaker 2>Look at Google, But I think that that would if

0:56:13.719 --> 0:56:16.200
<v Speaker 2>they saw if one of these people just saw it

0:56:16.239 --> 0:56:19.560
<v Speaker 2>and went, wow, why was the internet good before? Well,

0:56:19.560 --> 0:56:23.400
<v Speaker 2>there were less websites, which isn't really true, Like, okay,

0:56:23.440 --> 0:56:25.960
<v Speaker 2>there were a billion versus a trillion websites. You still

0:56:26.000 --> 0:56:29.560
<v Speaker 2>can't read all of them. Like, what if they did

0:56:29.600 --> 0:56:30.600
<v Speaker 2>the job that we wanted to.

0:56:30.840 --> 0:56:32.399
<v Speaker 3>One of the reasons Twitter used to be.

0:56:32.400 --> 0:56:34.719
<v Speaker 2>So good was because it was kind of a live

0:56:34.800 --> 0:56:37.600
<v Speaker 2>fire hose of the Internet. The reason that Facebook was

0:56:37.800 --> 0:56:40.560
<v Speaker 2>used to be so good was that it was for

0:56:40.680 --> 0:56:43.080
<v Speaker 2>evil reasons as well. At Database of People, you could

0:56:43.080 --> 0:56:46.040
<v Speaker 2>find your real friends that you lost connection.

0:56:45.719 --> 0:56:48.160
<v Speaker 1>And it was a little bit better than MySpace. Yes

0:56:48.200 --> 0:56:50.080
<v Speaker 1>you know that's it doesn't have to be night and day.

0:56:50.280 --> 0:56:53.439
<v Speaker 1>If it's two percent better, people will realize that they'll

0:56:53.480 --> 0:56:55.640
<v Speaker 1>go over and then there will be more money flowing

0:56:55.719 --> 0:56:58.040
<v Speaker 1>and then it can get even better. It's it's real.

0:56:58.239 --> 0:57:02.080
<v Speaker 2>And Facebook was insanely profitable right up to the IPO

0:57:02.160 --> 0:57:04.439
<v Speaker 2>and it was pretty good. There was to be clear,

0:57:04.480 --> 0:57:06.120
<v Speaker 2>and I did it in the Facebook episode. There quite

0:57:06.160 --> 0:57:11.480
<v Speaker 2>evil things. But the other thing that is exciting about

0:57:11.480 --> 0:57:13.200
<v Speaker 2>the Google edge trust that kind of leads into this

0:57:13.280 --> 0:57:16.520
<v Speaker 2>is they might have to share their advertising data, which

0:57:16.560 --> 0:57:18.320
<v Speaker 2>I think is going to get really bad for both

0:57:18.320 --> 0:57:20.960
<v Speaker 2>Facebook and Google because I think below the surface, you're

0:57:20.960 --> 0:57:22.880
<v Speaker 2>going to find out that they know way too much,

0:57:23.440 --> 0:57:26.000
<v Speaker 2>Like they know way more than they want to let one.

0:57:26.440 --> 0:57:30.080
<v Speaker 2>But also they probably know enough to really do really

0:57:30.120 --> 0:57:32.640
<v Speaker 2>cool personalized experiences and they.

0:57:32.600 --> 0:57:34.760
<v Speaker 3>Just don't do it. They just don't want to. Like,

0:57:34.800 --> 0:57:36.000
<v Speaker 3>they could probably make a.

0:57:35.960 --> 0:57:38.840
<v Speaker 2>Great search experience for everyone because they know like your

0:57:38.880 --> 0:57:41.280
<v Speaker 2>blood type and the last time you went to the toilet,

0:57:41.720 --> 0:57:44.400
<v Speaker 2>but they can't do that. But they can use it

0:57:44.440 --> 0:57:47.240
<v Speaker 2>to advertise you scam versions of PCs.

0:57:46.760 --> 0:57:49.960
<v Speaker 3>You want to buy. It's just like the incentives are gone.

0:57:50.040 --> 0:57:54.080
<v Speaker 2>But also transparency might be really fun for this, just

0:57:54.120 --> 0:57:56.520
<v Speaker 2>because when they show how much they.

0:57:56.360 --> 0:57:57.520
<v Speaker 3>Can do well.

0:57:57.560 --> 0:57:58.800
<v Speaker 2>First of all, I think the government's going to be

0:57:58.880 --> 0:58:01.720
<v Speaker 2>quite pissy, and also I don't know. Maybe they could

0:58:01.720 --> 0:58:05.120
<v Speaker 2>get creative and earn their customers. But also I don't

0:58:05.120 --> 0:58:07.720
<v Speaker 2>think on a complete different subject, I don't think Google

0:58:07.720 --> 0:58:10.320
<v Speaker 2>can survive being broken up. I don't think it's possible.

0:58:10.400 --> 0:58:12.040
<v Speaker 2>I don't think they can do it. I don't think

0:58:12.040 --> 0:58:13.960
<v Speaker 2>that they as a company operate in a way that

0:58:15.600 --> 0:58:17.520
<v Speaker 2>is like if you separate the ads from the such

0:58:17.560 --> 0:58:18.160
<v Speaker 2>the fuck.

0:58:18.000 --> 0:58:20.520
<v Speaker 4>If you separate ads from search, I don't know what

0:58:20.600 --> 0:58:24.600
<v Speaker 4>Google is anymore. You can have a very powerful, big

0:58:24.680 --> 0:58:28.320
<v Speaker 4>search company, yeah you can, and there are very powerful

0:58:28.520 --> 0:58:33.920
<v Speaker 4>large ads companies, but nothing approaching the power and heft

0:58:34.000 --> 0:58:36.680
<v Speaker 4>of Google can exist without those two things being paired.

0:58:36.760 --> 0:58:40.640
<v Speaker 4>And I think that the anti trust case against Google's

0:58:40.640 --> 0:58:45.040
<v Speaker 4>advertising business from the outset appears to be even stronger.

0:58:45.120 --> 0:58:46.840
<v Speaker 3>Oh yeah, and there's a place.

0:58:46.600 --> 0:58:48.760
<v Speaker 4>Where you know they there's a lot of discussion about

0:58:48.760 --> 0:58:51.200
<v Speaker 4>what's going to happen with this search case, maybe they'll

0:58:51.240 --> 0:58:54.280
<v Speaker 4>break off Chrome or Android from Google. That doesn't seem

0:58:54.320 --> 0:58:57.200
<v Speaker 4>super likely because the case didn't address either of those products.

0:58:57.200 --> 0:59:00.960
<v Speaker 4>It's just about search. But with the ads case, I

0:59:00.960 --> 0:59:04.720
<v Speaker 4>think there's if we're breaking up monopolies now, if we

0:59:04.800 --> 0:59:07.800
<v Speaker 4>decide that they're monopolies, Yeah, that seems like a very

0:59:07.960 --> 0:59:10.000
<v Speaker 4>real possibility. And if that happens, it's going to be

0:59:10.000 --> 0:59:12.760
<v Speaker 4>a completely different Internet almost immediately.

0:59:12.880 --> 0:59:15.840
<v Speaker 2>And something that some of the louder, more annoying tech

0:59:15.840 --> 0:59:17.320
<v Speaker 2>guys are saying is this is a bad thing.

0:59:17.400 --> 0:59:17.920
<v Speaker 3>This is the.

0:59:17.880 --> 0:59:21.840
<v Speaker 2>Government scaring away innovation. No, I actually think that this

0:59:21.960 --> 0:59:25.680
<v Speaker 2>is a utopian idea. I think that we need fear

0:59:25.720 --> 0:59:27.800
<v Speaker 2>in their hearts. But also we need to make it

0:59:27.840 --> 0:59:31.240
<v Speaker 2>clear that big companies like this aren't a good idea.

0:59:31.760 --> 0:59:33.640
<v Speaker 2>It's not a good idea to have a giant company

0:59:33.640 --> 0:59:36.760
<v Speaker 2>that does this the app store on I like Apple

0:59:36.800 --> 0:59:39.480
<v Speaker 2>in general, but I think, yeah, keep your keep your

0:59:39.560 --> 0:59:42.439
<v Speaker 2>laptop business, your phone business. That's all fine. App store

0:59:42.480 --> 0:59:45.080
<v Speaker 2>needs to be separate. Make the Apple App Store a

0:59:45.120 --> 0:59:50.000
<v Speaker 2>completely separate thing. And maybe this changes how iOS is developed.

0:59:50.000 --> 0:59:51.920
<v Speaker 2>Maybe this makes it so that iOS apps can run

0:59:51.920 --> 0:59:55.960
<v Speaker 2>on other devices. Maybe this is altogether something that shatters Apple,

0:59:56.000 --> 0:59:58.080
<v Speaker 2>But maybe that is a good thing.

0:59:58.720 --> 1:00:00.840
<v Speaker 3>You can you can install whatever apps you want on

1:00:00.880 --> 1:00:03.400
<v Speaker 3>your fucking that mac. Why call it them on my iPhone?

1:00:03.560 --> 1:00:07.160
<v Speaker 1>It's hard to argue that more choice is not better

1:00:07.200 --> 1:00:07.880
<v Speaker 1>for people.

1:00:07.760 --> 1:00:09.680
<v Speaker 3>And it is. And actually that's the thing.

1:00:09.720 --> 1:00:11.840
<v Speaker 2>I can be kind of cynical, but all of this

1:00:11.920 --> 1:00:16.240
<v Speaker 2>stuff makes me very optimistic because what might stop happening

1:00:17.000 --> 1:00:22.000
<v Speaker 2>is these companies might stop anticipating antitrust and changing themselves

1:00:22.280 --> 1:00:22.960
<v Speaker 2>to avoid it.

1:00:23.200 --> 1:00:24.000
<v Speaker 1>Well, that's the thing.

1:00:24.040 --> 1:00:26.280
<v Speaker 4>And I mean, you've heard this argument the story before,

1:00:26.280 --> 1:00:28.600
<v Speaker 4>but I wrote about this for Gizmoto. No matter what

1:00:28.680 --> 1:00:31.440
<v Speaker 4>happens with all of these anti trust cases like Google

1:00:31.520 --> 1:00:35.240
<v Speaker 4>lost this one, maybe the tech companies win every other case.

1:00:35.600 --> 1:00:38.960
<v Speaker 4>They're still in trouble, right Yea tim Wu called it

1:00:39.080 --> 1:00:42.480
<v Speaker 4>the policeman at the Elbow effect, where the fact that

1:00:42.600 --> 1:00:46.360
<v Speaker 4>these companies are under such scrutiny they need to move slower,

1:00:46.400 --> 1:00:48.160
<v Speaker 4>They need to be more careful, they need to be

1:00:48.720 --> 1:00:51.680
<v Speaker 4>more apprehensive about doing things that crush the competition. That's

1:00:51.680 --> 1:00:54.919
<v Speaker 4>what happened to IBM in the sixties, right, Like IBM one,

1:00:55.120 --> 1:00:57.800
<v Speaker 4>it's anti drust case, but it lost the Computer Wars

1:00:57.880 --> 1:01:01.280
<v Speaker 4>because it couldn't innovate, it couldn't compete because the government

1:01:01.320 --> 1:01:05.080
<v Speaker 4>was watching them. That could happen here like maybe Amazon wins,

1:01:05.680 --> 1:01:09.160
<v Speaker 4>but the way that they're hamstrung because these cases are happening,

1:01:09.440 --> 1:01:11.720
<v Speaker 4>creates an opportunity for someone to step in.

1:01:11.880 --> 1:01:14.360
<v Speaker 3>It also feels like we're right now.

1:01:14.360 --> 1:01:16.000
<v Speaker 2>The thing I've been described to people is there is

1:01:16.040 --> 1:01:19.280
<v Speaker 2>a tension in the air with the tech industry where

1:01:19.560 --> 1:01:24.920
<v Speaker 2>it feels like all of those medicine consequences of actions

1:01:24.960 --> 1:01:29.040
<v Speaker 2>are popping up. Like Intel right now. Intel a lot

1:01:29.080 --> 1:01:32.320
<v Speaker 2>of their new generation processes might be entirely like a

1:01:32.360 --> 1:01:34.760
<v Speaker 2>form of broken that might be very hard to fix.

1:01:35.280 --> 1:01:38.280
<v Speaker 2>The blackwell GPUs that are coming out the next generation

1:01:38.840 --> 1:01:42.520
<v Speaker 2>GPU is necessary to push Generator VII, so it's sometimes

1:01:42.560 --> 1:01:45.280
<v Speaker 2>that puts out a useful result also delayed. I think

1:01:45.320 --> 1:01:47.880
<v Speaker 2>there are like parallel processing issues, like it's dough GPUs

1:01:47.920 --> 1:01:50.720
<v Speaker 2>talking to each other. It's crazy, but I think we

1:01:50.800 --> 1:01:53.480
<v Speaker 2>might finally be seeing the cost of growth at all costs,

1:01:53.480 --> 1:01:56.880
<v Speaker 2>like this is the real at some point you can't

1:01:56.920 --> 1:02:00.240
<v Speaker 2>grow this fast forever. And maybe the answer is we

1:02:00.280 --> 1:02:03.440
<v Speaker 2>are watching the raw economy get actually collapse to it

1:02:03.440 --> 1:02:07.320
<v Speaker 2>an extent because you can there is a limit to science,

1:02:08.280 --> 1:02:10.040
<v Speaker 2>and there is a limit to what you can build

1:02:10.080 --> 1:02:12.520
<v Speaker 2>and how fus you can build it. But if the

1:02:12.640 --> 1:02:15.640
<v Speaker 2>end result of all this anti trusting is also they

1:02:15.680 --> 1:02:18.640
<v Speaker 2>get afraid of being too big, that may be genuinely

1:02:18.640 --> 1:02:20.520
<v Speaker 2>one of the best things to happen in society, because

1:02:20.560 --> 1:02:23.919
<v Speaker 2>we don't need five five trillion dollar companies that will

1:02:23.920 --> 1:02:27.200
<v Speaker 2>be ten trillion dollars in two yet we don't. Who

1:02:27.240 --> 1:02:29.959
<v Speaker 2>does that serve other than Jim Kramer.

1:02:31.000 --> 1:02:34.080
<v Speaker 1>Right, And I mean clearly things have changed.

1:02:34.240 --> 1:02:36.520
<v Speaker 4>Like if you just look at the rollout of AI,

1:02:36.640 --> 1:02:38.400
<v Speaker 4>the fact that if you go up to some random

1:02:38.440 --> 1:02:42.200
<v Speaker 4>person on the street on Fifth Avenue and ask them

1:02:42.360 --> 1:02:44.920
<v Speaker 4>how do you feel about AI? I think more than

1:02:44.960 --> 1:02:46.600
<v Speaker 4>half of people are going to tell you that they

1:02:46.600 --> 1:02:48.280
<v Speaker 4>don't like it or something that.

1:02:48.480 --> 1:02:49.240
<v Speaker 1>I don't think it's.

1:02:49.120 --> 1:02:52.240
<v Speaker 4>About AI so much as it's about just changing feelings

1:02:52.520 --> 1:02:56.320
<v Speaker 4>about the tech business. Ten fifteen years ago, people loved Google.

1:02:56.360 --> 1:02:58.840
<v Speaker 4>They just thought Google was a nice, good company. People

1:02:58.880 --> 1:03:01.800
<v Speaker 4>loved Amazon. It was like the two day shipping. This

1:03:01.920 --> 1:03:06.480
<v Speaker 4>is so great. Now every company has a really serious

1:03:06.800 --> 1:03:10.360
<v Speaker 4>popularity problem, which you know, when we're talking about social

1:03:10.400 --> 1:03:15.000
<v Speaker 4>media platforms, like that's existential. If I just like TikTok

1:03:15.320 --> 1:03:17.600
<v Speaker 4>more than I like Instagram reels. I might just hang

1:03:17.640 --> 1:03:22.560
<v Speaker 4>out on TikTok more. And this general shift. I don't

1:03:22.560 --> 1:03:24.960
<v Speaker 4>know what's going to happen in terms of regulation, but

1:03:25.200 --> 1:03:28.560
<v Speaker 4>it's clear that to one extent or another, the party

1:03:28.640 --> 1:03:31.240
<v Speaker 4>is over and we're about to enter some kind of

1:03:31.280 --> 1:03:34.200
<v Speaker 4>new chapter. Whether AI changes everything, whether the Internet is

1:03:34.200 --> 1:03:38.360
<v Speaker 4>different than it was in some technological way, some big

1:03:38.440 --> 1:03:39.280
<v Speaker 4>platform shift is.

1:03:39.200 --> 1:03:39.600
<v Speaker 3>Going to happen.

1:03:39.600 --> 1:03:41.440
<v Speaker 1>I think things are going to start to feel different

1:03:41.480 --> 1:03:42.840
<v Speaker 1>than they have for the past couple of years.

1:03:42.880 --> 1:03:45.000
<v Speaker 3>And if you want to feel different, perhaps you could

1:03:45.000 --> 1:03:47.360
<v Speaker 3>engage one of the wonderful advertisers that will follow this

1:03:47.400 --> 1:03:50.400
<v Speaker 3>message true as usual, will align precisely with the things

1:03:50.440 --> 1:03:53.200
<v Speaker 3>I believe and love. Please buy the products or don't.

1:03:53.360 --> 1:04:08.120
<v Speaker 3>I can't make you. And we're back. And I think

1:04:08.720 --> 1:04:10.720
<v Speaker 3>what you're saying is really interesting, because it is.

1:04:11.240 --> 1:04:13.080
<v Speaker 2>It used to be that they're afraid of just like

1:04:13.240 --> 1:04:16.680
<v Speaker 2>using it, losing a user, But now it's because they're

1:04:16.680 --> 1:04:22.400
<v Speaker 2>so precisely and like granulally and like analyzing every interaction

1:04:22.480 --> 1:04:25.520
<v Speaker 2>and monetizing every interaction. Every impression makes them a little

1:04:25.560 --> 1:04:27.960
<v Speaker 2>shred of money so that they can sell to someone

1:04:27.960 --> 1:04:31.040
<v Speaker 2>else and here and there and everywhere. It's more than

1:04:31.200 --> 1:04:35.400
<v Speaker 2>just it's not just oh, I've lost Thomas to TikTok.

1:04:35.520 --> 1:04:39.880
<v Speaker 2>It's that percentage of time that you're not spending on Instagram.

1:04:40.160 --> 1:04:42.320
<v Speaker 2>If that that is a kind of an hard to

1:04:42.320 --> 1:04:45.880
<v Speaker 2>calculate thing. But that shift I'm sure is happening with Facebook.

1:04:46.040 --> 1:04:50.560
<v Speaker 2>It's more than just raw traffic. It's okay, I'm barely

1:04:50.600 --> 1:04:51.400
<v Speaker 2>looking at Facebook.

1:04:51.400 --> 1:04:51.560
<v Speaker 4>Now.

1:04:51.560 --> 1:04:52.480
<v Speaker 3>I will go on Facebook.

1:04:52.520 --> 1:04:55.720
<v Speaker 2>I check it like like that like a nest camera

1:04:55.880 --> 1:04:58.160
<v Speaker 2>outside my house, to make sure like there isn't like

1:04:58.160 --> 1:05:00.520
<v Speaker 2>a dog trying to scratch a whole know why they'd

1:05:00.560 --> 1:05:02.320
<v Speaker 2>be happening, Just trying to choose a thing that would happen.

1:05:02.400 --> 1:05:06.640
<v Speaker 3>Very normal guy. But it's you look at it because

1:05:06.640 --> 1:05:07.000
<v Speaker 3>it's there.

1:05:07.360 --> 1:05:10.720
<v Speaker 2>Say, with Instagram, I like check seet, I maybe messaged someone,

1:05:11.040 --> 1:05:13.840
<v Speaker 2>But I'm not focused on any of these. I'm focused

1:05:13.880 --> 1:05:15.600
<v Speaker 2>on Twitter and Blue Sky. I read that shit, I

1:05:15.600 --> 1:05:17.240
<v Speaker 2>love it. Maybe I'm more of a text based guy,

1:05:17.280 --> 1:05:20.200
<v Speaker 2>but with threads, I barely touch it. And I think

1:05:20.240 --> 1:05:22.280
<v Speaker 2>the thing is that these companies have forgot how to

1:05:22.320 --> 1:05:25.120
<v Speaker 2>compete entirely. They're not trying to make good shit anyway.

1:05:25.120 --> 1:05:27.040
<v Speaker 2>They're not making sure the cool stuff is that they're

1:05:27.040 --> 1:05:28.680
<v Speaker 2>just like, well, you have to be here.

1:05:29.160 --> 1:05:32.480
<v Speaker 1>From the outside. It really did seem like Facebook in

1:05:32.520 --> 1:05:35.200
<v Speaker 1>particular got complacent, like, yes, there were there were so

1:05:35.280 --> 1:05:38.560
<v Speaker 1>many stories. No one's using Facebook anymore. It's a wasteland.

1:05:38.560 --> 1:05:41.120
<v Speaker 1>It's just baby boomers falling for misinformation. You know, that

1:05:41.160 --> 1:05:42.960
<v Speaker 1>was the story everyone was hearing. It seemed to be

1:05:42.960 --> 1:05:46.280
<v Speaker 1>true to some extent. I actually think that that's changing.

1:05:46.600 --> 1:05:50.080
<v Speaker 4>I now open Facebook every single day and I'm not

1:05:50.280 --> 1:05:51.560
<v Speaker 4>going on there to look at my feed.

1:05:51.760 --> 1:05:55.920
<v Speaker 1>It's because of Facebook Marketplace. Facebook Marketplace is an incredible product.

1:05:56.120 --> 1:05:58.840
<v Speaker 4>People love it. You can sell your stuff, you find

1:05:58.960 --> 1:06:01.960
<v Speaker 4>really bizarre thing. I know, tons of people it's like

1:06:02.040 --> 1:06:04.080
<v Speaker 4>become like sharing memes. A bunch of my friends will

1:06:04.120 --> 1:06:06.400
<v Speaker 4>like send each other the weird thing that we'll find

1:06:06.440 --> 1:06:10.440
<v Speaker 4>on Facebook Marketplace. And I think that's because there was pressure, right,

1:06:10.480 --> 1:06:13.600
<v Speaker 4>all of a sudden, Facebook was in trouble. People were leaving,

1:06:13.960 --> 1:06:16.160
<v Speaker 4>and they had to shift the way that the platform worked,

1:06:16.160 --> 1:06:19.360
<v Speaker 4>and they built this product that is, you know, I think,

1:06:19.480 --> 1:06:20.240
<v Speaker 4>kind of phenomenal.

1:06:20.280 --> 1:06:23.160
<v Speaker 1>It's very useful to my life. You know, half the

1:06:23.160 --> 1:06:25.760
<v Speaker 1>things in my apartment now I bought a Facebook Marketplace

1:06:26.000 --> 1:06:28.000
<v Speaker 1>and the feed is getting better. You know, I think

1:06:28.040 --> 1:06:28.400
<v Speaker 1>if you.

1:06:28.400 --> 1:06:30.200
<v Speaker 3>Go and you look at the concept, I don't know

1:06:30.200 --> 1:06:30.840
<v Speaker 3>if I agree with.

1:06:30.840 --> 1:06:32.520
<v Speaker 1>I mean compared to how it was a year ago.

1:06:32.640 --> 1:06:35.200
<v Speaker 3>No, man, I I maybe your Facebook fee is better

1:06:35.200 --> 1:06:35.560
<v Speaker 3>in the mind.

1:06:35.560 --> 1:06:38.760
<v Speaker 1>Maybe it's maybe. And then you know, tunorth I get.

1:06:38.640 --> 1:06:42.760
<v Speaker 2>Like recommendations for the most insane groups. Yeah, I mean

1:06:42.840 --> 1:06:45.640
<v Speaker 2>I want to say right now, I want to see Facebook. Yeah,

1:06:45.640 --> 1:06:47.400
<v Speaker 2>I'm actually going to pull up Facebook.

1:06:47.480 --> 1:06:49.520
<v Speaker 3>This is always good to do it a fine Yeah,

1:06:49.760 --> 1:06:53.120
<v Speaker 3>Gary tan One on an audio show, immediate second thing

1:06:53.200 --> 1:06:55.760
<v Speaker 3>is an ad, So then it's reels that it's a

1:06:55.800 --> 1:06:57.720
<v Speaker 3>picture of a guy.

1:06:57.400 --> 1:07:02.000
<v Speaker 4>Is is Facebook serving me content that I want? I'm

1:07:02.000 --> 1:07:06.400
<v Speaker 4>not sure, but I do find myself.

1:07:06.000 --> 1:07:08.400
<v Speaker 3>Person enjoying it in a way.

1:07:08.680 --> 1:07:10.840
<v Speaker 1>That I didn't one year ago.

1:07:10.840 --> 1:07:15.000
<v Speaker 3>Maybe stress it's chilling a little bit less ads.

1:07:15.120 --> 1:07:19.280
<v Speaker 4>Yeah, it's I think the experience has gotten better, certainly

1:07:19.320 --> 1:07:19.600
<v Speaker 4>for me.

1:07:20.280 --> 1:07:22.760
<v Speaker 1>And that's the kind of stuff that happens.

1:07:22.920 --> 1:07:25.240
<v Speaker 3>I don't like when there's a constumption firm my biases.

1:07:26.000 --> 1:07:29.880
<v Speaker 2>Yeah, but I think marketplace is an interesting one as well,

1:07:29.880 --> 1:07:33.000
<v Speaker 2>because it is useful. I bought she off of that product,

1:07:33.040 --> 1:07:36.800
<v Speaker 2>but it's being poisoned already. You've started to see direct consumer.

1:07:36.440 --> 1:07:38.960
<v Speaker 3>Shait on that. Absolutely, yeah, but also.

1:07:39.160 --> 1:07:41.240
<v Speaker 2>I think it makes them let it makes them enough

1:07:41.280 --> 1:07:43.120
<v Speaker 2>money that they keep it alive, but not so much

1:07:43.160 --> 1:07:44.360
<v Speaker 2>that they want to just they can't.

1:07:44.680 --> 1:07:46.600
<v Speaker 3>You can't really make it more evil.

1:07:46.560 --> 1:07:49.280
<v Speaker 4>Like I doubt that it's making the money, like there

1:07:49.280 --> 1:07:52.280
<v Speaker 4>are ads in it. Maybe it is directly making a

1:07:52.320 --> 1:07:56.040
<v Speaker 4>profit there, certain if you buy something through Facebook, Marketplace

1:07:56.120 --> 1:07:58.720
<v Speaker 4>or taking cut, I think it's just getting people to use.

1:07:58.600 --> 1:08:00.760
<v Speaker 3>Facebook with a useful product.

1:08:00.840 --> 1:08:04.640
<v Speaker 2>Mark Zuckerberg has woken now he hasn't. It's so weird though,

1:08:04.960 --> 1:08:07.560
<v Speaker 2>because the more I think about it, I don't. I

1:08:07.600 --> 1:08:10.440
<v Speaker 2>just don't think that there's much way to reduce engagement

1:08:10.440 --> 1:08:14.560
<v Speaker 2>from marketplace. It isn't something that marketplace is only useful

1:08:14.600 --> 1:08:18.519
<v Speaker 2>if it's interesting or funny. It's not like someone engaging

1:08:18.560 --> 1:08:21.480
<v Speaker 2>for two minutes on marketplace is like an ad impression.

1:08:21.880 --> 1:08:23.920
<v Speaker 3>Well there, I mean you see ads.

1:08:23.680 --> 1:08:26.080
<v Speaker 2>On that, but it's not like a meme or a viral.

1:08:26.320 --> 1:08:29.280
<v Speaker 2>Oh no, it's definitely you can't really do engagement bait.

1:08:29.840 --> 1:08:32.439
<v Speaker 1>You're not gonna get I think on marketplace there's only

1:08:32.960 --> 1:08:35.920
<v Speaker 1>a handful of people who have whatever particular blend of

1:08:35.960 --> 1:08:38.200
<v Speaker 1>OCDA at ADHD that I have that they're going to

1:08:38.240 --> 1:08:40.360
<v Speaker 1>look at the marketplace for an hour straight clear.

1:08:40.479 --> 1:08:42.760
<v Speaker 2>I live in Las Vegas, Nevada. The shit on the

1:08:42.840 --> 1:08:45.320
<v Speaker 2>shit on there is it would be like, yeah.

1:08:45.200 --> 1:08:45.640
<v Speaker 3>I stole it.

1:08:45.720 --> 1:08:48.479
<v Speaker 2>Incredible, I stole a bunch of shit. Classic better offline

1:08:48.640 --> 1:08:52.360
<v Speaker 2>listener from the Blastio. I am on the lamb. Please

1:08:52.400 --> 1:08:54.200
<v Speaker 2>meet me in this parket lot. I will be at

1:08:54.200 --> 1:08:57.200
<v Speaker 2>a different one in an hour. The law is behind me.

1:08:57.520 --> 1:09:00.040
<v Speaker 3>The ship that people the cars that people sell on

1:09:00.120 --> 1:09:02.880
<v Speaker 3>there as well, incredible, Like I've seen multiple cars with

1:09:03.200 --> 1:09:04.439
<v Speaker 3>not all of the wheels.

1:09:04.520 --> 1:09:08.920
<v Speaker 4>Well, my favorite thing is Vice shut down its office

1:09:08.920 --> 1:09:12.439
<v Speaker 4>in Williamsburg, right, and some guy stole the signs like

1:09:12.560 --> 1:09:15.559
<v Speaker 4>the big Vice signed dam and he hasn't been able

1:09:15.600 --> 1:09:17.320
<v Speaker 4>to sell it. But every couple of months I'll put

1:09:17.320 --> 1:09:19.480
<v Speaker 4>it back up and he wants like twenty thousand dollars.

1:09:19.200 --> 1:09:21.400
<v Speaker 3>For a damn. I was gonna say, if it's cheap.

1:09:21.479 --> 1:09:23.120
<v Speaker 1>I mean you could crowdfind. Right, there's a lot of

1:09:23.120 --> 1:09:23.679
<v Speaker 1>people I'm.

1:09:23.560 --> 1:09:26.559
<v Speaker 2>Not giving I'm not giving a criminal twenty thousand dollars.

1:09:27.280 --> 1:09:29.599
<v Speaker 2>They just listen to this show. Maybe he is one

1:09:29.640 --> 1:09:32.880
<v Speaker 2>of them. And but that's the thing, like what we're

1:09:32.920 --> 1:09:35.000
<v Speaker 2>describing is the magic of the Internet, because the best

1:09:35.000 --> 1:09:37.800
<v Speaker 2>things of the Internet are delightful watching people be like, yeah,

1:09:37.800 --> 1:09:40.759
<v Speaker 2>everyone does broccoli milk, right like, just like some weird

1:09:40.800 --> 1:09:43.360
<v Speaker 2>they think they're normal and they find themselves into the

1:09:43.400 --> 1:09:46.240
<v Speaker 2>regular world and like, yeah, this is how normal things

1:09:46.320 --> 1:09:47.559
<v Speaker 2>and they're not normal at all.

1:09:47.760 --> 1:09:48.840
<v Speaker 3>And sometimes it's quite.

1:09:48.720 --> 1:09:51.000
<v Speaker 2>Distressing, but most like, there's this horrible meme of like

1:09:51.040 --> 1:09:54.840
<v Speaker 2>a guy he's screaming at his dog right now because

1:09:54.840 --> 1:09:57.080
<v Speaker 2>he like fed it roast duck, and then his mother

1:09:57.160 --> 1:09:59.679
<v Speaker 2>comes back and he screams at the dog that saying,

1:09:59.720 --> 1:10:01.000
<v Speaker 2>this ate the roast duck.

1:10:01.040 --> 1:10:01.479
<v Speaker 3>It's horrible.

1:10:01.520 --> 1:10:04.760
<v Speaker 2>It's creating a horrible discourse right now. That's horrible. But

1:10:04.800 --> 1:10:07.639
<v Speaker 2>also right now, you can go on Instagram or TikTok

1:10:07.680 --> 1:10:10.320
<v Speaker 2>and look up most wildlife reserves and they're all doing

1:10:10.400 --> 1:10:12.280
<v Speaker 2>the same thing, which is they put a camera on

1:10:12.320 --> 1:10:15.280
<v Speaker 2>a spoon and they feed animals. It's magical, it sounds good.

1:10:15.320 --> 1:10:18.160
<v Speaker 2>I could watch it for hours. There are so many

1:10:18.280 --> 1:10:22.559
<v Speaker 2>weird like cities by Diana on Instagram. Diana, she is

1:10:22.680 --> 1:10:25.439
<v Speaker 2>one of the early Dongwash and Long me and people,

1:10:25.479 --> 1:10:27.920
<v Speaker 2>did you see the dongash Long There's an episode about it,

1:10:28.479 --> 1:10:30.360
<v Speaker 2>and a lot of her stuff is just this kind

1:10:30.400 --> 1:10:33.439
<v Speaker 2>of concussive actual brain rop which is in my opinion,

1:10:33.520 --> 1:10:35.760
<v Speaker 2>what brain rod is just giving yourself a concussion, but

1:10:35.800 --> 1:10:38.800
<v Speaker 2>it's kind of artistic expression that fucking rocks. There is

1:10:38.840 --> 1:10:41.479
<v Speaker 2>this stuff still out there, and I actually think some

1:10:41.520 --> 1:10:45.439
<v Speaker 2>of these platforms have enabled it. The problem is, I

1:10:45.479 --> 1:10:48.040
<v Speaker 2>don't think the platforms know they're enabling it. I don't

1:10:48.040 --> 1:10:51.280
<v Speaker 2>think they're being like this is cool and unique. I

1:10:51.360 --> 1:10:53.479
<v Speaker 2>want to surface this because it's not like the rest.

1:10:53.520 --> 1:10:57.360
<v Speaker 3>They're like they just automatic like uh signal and now

1:10:57.400 --> 1:11:01.040
<v Speaker 3>this is popular. It's why shrimp Jesus popular on Facebook

1:11:01.080 --> 1:11:04.559
<v Speaker 3>because they don't really care about the algorithm. They don't

1:11:04.560 --> 1:11:08.080
<v Speaker 3>really care that it shoves good stuff. This is popular,

1:11:08.160 --> 1:11:12.439
<v Speaker 3>so it's popular. It's this weird self fulfilling prophecy. I mean.

1:11:12.640 --> 1:11:17.640
<v Speaker 4>And my real, you know, concern with it is that

1:11:17.760 --> 1:11:21.160
<v Speaker 4>it only allows for a certain kind of content. Right,

1:11:21.200 --> 1:11:24.479
<v Speaker 4>Like there's mister Beast, he's got a gigantic empire. The

1:11:24.520 --> 1:11:27.759
<v Speaker 4>next person down the wrung of like the content creator,

1:11:28.000 --> 1:11:32.000
<v Speaker 4>it's like thousands of miles away. Yeah, and he's kind

1:11:32.080 --> 1:11:34.880
<v Speaker 4>of got a media business that he started. It's only

1:11:34.960 --> 1:11:37.439
<v Speaker 4>focused on him, and there's basically no other media businesses

1:11:37.439 --> 1:11:40.000
<v Speaker 4>that just operate on the Internet. It only allows for

1:11:40.080 --> 1:11:44.080
<v Speaker 4>this certain kind of relatively low effort content or the

1:11:44.160 --> 1:11:47.360
<v Speaker 4>kinds of things that one person can do over the

1:11:47.400 --> 1:11:49.639
<v Speaker 4>course of a week, and it's limiting that that's something

1:11:49.680 --> 1:11:52.040
<v Speaker 4>that with the previous model of the open Web, with

1:11:52.120 --> 1:11:54.920
<v Speaker 4>the way that advertising works, you could start a company

1:11:55.000 --> 1:11:56.519
<v Speaker 4>and do the kind of work you can only do

1:11:56.600 --> 1:11:59.240
<v Speaker 4>with multiple people working on the same project. I love

1:11:59.520 --> 1:12:02.920
<v Speaker 4>all of this stuff. Yeah, the brain rot, there's people doing.

1:12:03.800 --> 1:12:06.200
<v Speaker 4>The latest thing that I've seen is people making AI

1:12:06.280 --> 1:12:08.599
<v Speaker 4>videos where the point is the kind of playing with.

1:12:08.520 --> 1:12:10.479
<v Speaker 1>How it hallucinates. It's great.

1:12:10.880 --> 1:12:16.160
<v Speaker 4>But if I want like high quality journalism or you know,

1:12:16.520 --> 1:12:20.120
<v Speaker 4>a TV show, you know, with like comedy writers, that

1:12:20.439 --> 1:12:24.000
<v Speaker 4>can't exist when the platforms take as much of a

1:12:24.000 --> 1:12:24.880
<v Speaker 4>cut as they do.

1:12:25.120 --> 1:12:28.400
<v Speaker 2>Or when the platforms promote stuff. Miss the Beast Jimmy.

1:12:28.560 --> 1:12:30.320
<v Speaker 2>He doesn't seem like a good or a bad guy.

1:12:30.360 --> 1:12:33.800
<v Speaker 2>He seems like the first truly mid person. Absolutely like

1:12:34.240 --> 1:12:38.160
<v Speaker 2>the first truly mediocre human. Mediocre doesn't mean bad, just

1:12:38.240 --> 1:12:39.280
<v Speaker 2>means middle.

1:12:40.120 --> 1:12:41.519
<v Speaker 1>And he's really good at it.

1:12:41.640 --> 1:12:43.920
<v Speaker 3>But also is he good at it?

1:12:43.960 --> 1:12:46.559
<v Speaker 2>Is he actually good or did the algorithm simply choose

1:12:46.640 --> 1:12:49.360
<v Speaker 2>him because nothing. I've watched his stuff. I've watched a

1:12:49.400 --> 1:12:51.559
<v Speaker 2>lot of it just to try and find out. And

1:12:51.640 --> 1:12:55.160
<v Speaker 2>it is just like being slapped in the head repeatedly.

1:12:55.200 --> 1:12:56.800
<v Speaker 3>Are you paying attention? You pay? Yeah, you don't need

1:12:56.840 --> 1:12:57.680
<v Speaker 3>to pay attention. I'll be here.

1:12:57.680 --> 1:13:00.599
<v Speaker 2>I'm not content content content, And people like, oh well,

1:13:00.680 --> 1:13:01.280
<v Speaker 2>kids love it.

1:13:01.280 --> 1:13:04.800
<v Speaker 3>It's like it's what's top of the algorithm, it's what

1:13:04.800 --> 1:13:05.680
<v Speaker 3>they stop watching it.

1:13:06.439 --> 1:13:09.960
<v Speaker 2>But also you can watch other shit, like how much

1:13:10.000 --> 1:13:11.880
<v Speaker 2>of this is a self fulfilling prophecy? And I am

1:13:12.040 --> 1:13:15.320
<v Speaker 2>three hundred and eighty years old, right, and thus maybe

1:13:15.320 --> 1:13:16.360
<v Speaker 2>some of this just bounced off me.

1:13:16.439 --> 1:13:19.240
<v Speaker 3>Maybe this is what kids like. But also I don't know,

1:13:19.640 --> 1:13:22.400
<v Speaker 3>people like what's popular, and what's popular is what's chosen

1:13:22.400 --> 1:13:26.760
<v Speaker 3>by the algorithms. How much of that is really intentional

1:13:26.960 --> 1:13:30.080
<v Speaker 3>on these kids or what? Maybe this is just the.

1:13:30.040 --> 1:13:32.599
<v Speaker 2>Algorithms create their own miniature cults. How much of this

1:13:33.240 --> 1:13:35.920
<v Speaker 2>high quality stuff, like really high quality like comedy and

1:13:35.960 --> 1:13:38.360
<v Speaker 2>such would do well if it was given a chance

1:13:38.400 --> 1:13:41.200
<v Speaker 2>to be the algorithm? How much of this algorithmic stuff

1:13:41.240 --> 1:13:43.639
<v Speaker 2>actually offers this stuff up and gives it a shot,

1:13:43.800 --> 1:13:48.519
<v Speaker 2>because that's what's missing. It's not really giving anything a chance.

1:13:48.840 --> 1:13:51.720
<v Speaker 2>It's not thinking, well, this is new and unique, this

1:13:51.800 --> 1:13:54.479
<v Speaker 2>journalism is really fucking good. I need to show more people.

1:13:54.680 --> 1:13:56.600
<v Speaker 2>And maybe it's not popular, maybe people look at it

1:13:56.640 --> 1:13:58.880
<v Speaker 2>and never click it. And the answer is the algorithm says, okay,

1:14:00.120 --> 1:14:02.599
<v Speaker 2>but you need to keep trying, and I don't think

1:14:02.680 --> 1:14:03.400
<v Speaker 2>they try.

1:14:04.040 --> 1:14:05.680
<v Speaker 1>Well, there's also the business side of it.

1:14:05.680 --> 1:14:07.960
<v Speaker 4>There's like what the algorithm is showing you, but then

1:14:07.960 --> 1:14:11.080
<v Speaker 4>there's also like you've got a really great one man.

1:14:10.960 --> 1:14:12.639
<v Speaker 1>Journalism operation going here.

1:14:12.640 --> 1:14:14.519
<v Speaker 4>But it's a certain kind of journalism, right, if you

1:14:14.560 --> 1:14:17.320
<v Speaker 4>want to do like beat reporting, you need a team

1:14:17.400 --> 1:14:19.880
<v Speaker 4>of people focusing on individual things, or you just or

1:14:19.960 --> 1:14:22.400
<v Speaker 4>you just have one beat, or you just have one beat.

1:14:22.479 --> 1:14:26.720
<v Speaker 4>That's true, maybe that's what the future of news looks like.

1:14:27.240 --> 1:14:29.719
<v Speaker 4>But like I think having an editor is helpful.

1:14:29.800 --> 1:14:30.960
<v Speaker 3>Oh I have an editor.

1:14:31.040 --> 1:14:33.920
<v Speaker 4>Yeah, well yeah, of course exactly, But like you can't

1:14:34.200 --> 1:14:37.600
<v Speaker 4>if you were only doing this on TikTok, you probably

1:14:37.640 --> 1:14:41.160
<v Speaker 4>couldn't afford to have an editor until you became huge,

1:14:41.320 --> 1:14:43.840
<v Speaker 4>you know, And that it only permits like not just

1:14:43.840 --> 1:14:45.800
<v Speaker 4>what the algorithm is showing you, but in terms of

1:14:46.000 --> 1:14:48.800
<v Speaker 4>where it's possible to make money. There's only a certain

1:14:48.880 --> 1:14:50.639
<v Speaker 4>kind of thing that the algorithm allows.

1:14:50.720 --> 1:14:52.439
<v Speaker 2>I wonder how much of this as well as just

1:14:52.720 --> 1:14:56.479
<v Speaker 2>demographic and that algorithmic stuff where it's just like this

1:14:56.520 --> 1:14:59.000
<v Speaker 2>person seems this age and this gender. Will just show

1:14:59.040 --> 1:15:01.400
<v Speaker 2>them this and they just like, this is what this

1:15:01.439 --> 1:15:04.680
<v Speaker 2>person will see? That transparency thing you're saying earlier, it

1:15:04.720 --> 1:15:06.759
<v Speaker 2>would be great to know if that's what it was doing,

1:15:06.960 --> 1:15:09.280
<v Speaker 2>because if that's what it's doing, that is actively bad.

1:15:10.000 --> 1:15:10.800
<v Speaker 3>It's actively bad.

1:15:10.800 --> 1:15:13.360
<v Speaker 2>And also how commerce works, it's just I have decided

1:15:13.360 --> 1:15:15.880
<v Speaker 2>they will target you and you are like this, but

1:15:15.920 --> 1:15:18.760
<v Speaker 2>when you're providing content, I don't know how much of

1:15:18.800 --> 1:15:19.200
<v Speaker 2>this is.

1:15:19.640 --> 1:15:20.880
<v Speaker 3>I'm not saying you have to do that.

1:15:20.880 --> 1:15:23.400
<v Speaker 2>Vacuous thing where multiple news companies have been like, what

1:15:23.479 --> 1:15:26.840
<v Speaker 2>if we showed polarizing content the challenge their views. No,

1:15:27.040 --> 1:15:29.240
<v Speaker 2>I'm just saying, give me a little bit of the

1:15:29.240 --> 1:15:32.479
<v Speaker 2>people I follow on Twitter and Blue Sky especially, there

1:15:32.479 --> 1:15:35.000
<v Speaker 2>are multiple people I follow because the shit they raise

1:15:35.080 --> 1:15:37.240
<v Speaker 2>is really interesting. My mate Casey will talk about a lot.

1:15:37.320 --> 1:15:40.720
<v Speaker 2>He sends me links all day and it's great one

1:15:40.720 --> 1:15:43.360
<v Speaker 2>of my dearest friends. But that's what I actually like

1:15:43.439 --> 1:15:46.160
<v Speaker 2>the Internet for. It's not just that I am finding stuff,

1:15:46.200 --> 1:15:48.880
<v Speaker 2>but it's the collective consciousness of friends I know and

1:15:48.920 --> 1:15:50.800
<v Speaker 2>people I follow and people I do or don't know

1:15:51.320 --> 1:15:52.080
<v Speaker 2>sending me things.

1:15:52.120 --> 1:15:53.439
<v Speaker 3>It's cool. I enjoy it.

1:15:54.960 --> 1:15:57.760
<v Speaker 2>These what we're missing from Google search? Is it kind

1:15:57.800 --> 1:15:59.719
<v Speaker 2>of used to be that? What we're missing from Twitter?

1:15:59.800 --> 1:16:01.840
<v Speaker 2>Is it kind of used to be that this kind

1:16:01.920 --> 1:16:05.800
<v Speaker 2>of zeitgeisty feeling. But also the unique stuff that would

1:16:05.800 --> 1:16:08.240
<v Speaker 2>pop up didn't really come from the algorithm at all.

1:16:08.240 --> 1:16:10.400
<v Speaker 2>That came from people finding it and look like really

1:16:10.400 --> 1:16:14.599
<v Speaker 2>great internet culture reporting, like Rebecca Jennings of Vox great

1:16:14.640 --> 1:16:17.559
<v Speaker 2>stuff there. She's really good at finding these things, these

1:16:17.600 --> 1:16:20.639
<v Speaker 2>things that I don't know that It's not like, oh yeah,

1:16:20.720 --> 1:16:22.880
<v Speaker 2>this says everything about everyone, but it's like, I find

1:16:22.880 --> 1:16:27.040
<v Speaker 2>this unique, weird little story. I found these weird little freaks.

1:16:27.520 --> 1:16:30.080
<v Speaker 2>Mia so Sarto at The ViRGE when she's writing about SEO.

1:16:30.160 --> 1:16:31.759
<v Speaker 2>One of the great things she does is she doesn't

1:16:31.800 --> 1:16:34.040
<v Speaker 2>just talk to one SEO expert. She goes and finds

1:16:34.080 --> 1:16:36.280
<v Speaker 2>these weird websites. Yeah, it's one of like an iguana

1:16:36.320 --> 1:16:37.800
<v Speaker 2>on it. You need to go and look at me

1:16:37.840 --> 1:16:38.160
<v Speaker 2>as work.

1:16:38.200 --> 1:16:40.200
<v Speaker 3>She's amazing. I don't know.

1:16:40.360 --> 1:16:43.320
<v Speaker 2>I think what we're the nostalgia we have is it's

1:16:43.400 --> 1:16:45.200
<v Speaker 2>so much. It's not so much the open web has gone.

1:16:45.240 --> 1:16:48.599
<v Speaker 2>It's just it's become obfuscated. Yeah, it's kind of like

1:16:48.680 --> 1:16:52.320
<v Speaker 2>the commercialization of all content. It's when we see mum

1:16:52.360 --> 1:16:54.840
<v Speaker 2>and pop stores go away. And there are cases where

1:16:54.920 --> 1:16:57.919
<v Speaker 2>mum and pop stores weren't good. But yeah, having unique,

1:16:58.000 --> 1:17:01.479
<v Speaker 2>competitive stores that sold different things, competed on prices but

1:17:01.520 --> 1:17:04.760
<v Speaker 2>also on supplies. A big comics fan here at least

1:17:04.840 --> 1:17:07.479
<v Speaker 2>used to be the death of having lots of comic

1:17:07.479 --> 1:17:11.559
<v Speaker 2>bookshops means finding comics is actually quite difficult. Now you

1:17:11.560 --> 1:17:14.200
<v Speaker 2>can buy them, but finding something unique and interesting because

1:17:14.200 --> 1:17:16.400
<v Speaker 2>there's less places to go to talk to some guy

1:17:16.520 --> 1:17:18.920
<v Speaker 2>who reads comics behind the counter of a comic store

1:17:18.960 --> 1:17:21.680
<v Speaker 2>all day and has insane opinions. Matt Weinberger, by the way,

1:17:21.680 --> 1:17:25.479
<v Speaker 2>I'm sure you listening. You have many stories there. But

1:17:25.560 --> 1:17:28.479
<v Speaker 2>it's like that's the magic we're missing. It's actually this

1:17:28.560 --> 1:17:31.479
<v Speaker 2>is so tribe a human connection. But it really is, though,

1:17:32.320 --> 1:17:34.200
<v Speaker 2>and they used to scale it, They used to scale

1:17:34.240 --> 1:17:35.960
<v Speaker 2>humanity and they don't anymore.

1:17:37.000 --> 1:17:39.600
<v Speaker 1>And maybe we go back to that, you know, like

1:17:40.400 --> 1:17:42.639
<v Speaker 1>why is this stuff happening? Like it could be because

1:17:42.640 --> 1:17:47.800
<v Speaker 1>the algorithm is directing us towards you know this like monoculture,

1:17:48.160 --> 1:17:50.320
<v Speaker 1>or it could be that's what people wanted at this

1:17:50.360 --> 1:17:52.520
<v Speaker 1>moment in history. Things do go in cycles.

1:17:52.640 --> 1:17:55.600
<v Speaker 3>And also monoculture is real, it happens, happened before, it

1:17:56.080 --> 1:17:59.680
<v Speaker 3>happens now, and I think that just I get a

1:17:59.720 --> 1:18:03.200
<v Speaker 3>look of people who listen and they're like, ah, what

1:18:03.240 --> 1:18:05.720
<v Speaker 3>can I do to change things? And what can I is?

1:18:05.760 --> 1:18:08.320
<v Speaker 3>Everything is it. Don't be a doomer about this.

1:18:08.400 --> 1:18:10.679
<v Speaker 2>There's no need to be the best thing I think

1:18:10.720 --> 1:18:12.880
<v Speaker 2>anyone can do right now is when they find something

1:18:12.920 --> 1:18:15.360
<v Speaker 2>cool and unique to share it. I know it's so

1:18:15.479 --> 1:18:18.560
<v Speaker 2>fucking boring, but like, one of the best things you

1:18:18.600 --> 1:18:20.360
<v Speaker 2>could do is if you find someone who says something

1:18:20.400 --> 1:18:22.400
<v Speaker 2>very funny, who has like thirty followers, please share that,

1:18:22.640 --> 1:18:25.519
<v Speaker 2>Please share it with everyone, because that is where the

1:18:25.600 --> 1:18:28.400
<v Speaker 2>old magic of the internet was. One of my famous

1:18:28.439 --> 1:18:31.080
<v Speaker 2>I think I might have mentioned it before. The thing

1:18:31.120 --> 1:18:34.000
<v Speaker 2>I am most nostalgic for on the Internet is connection.

1:18:34.680 --> 1:18:36.240
<v Speaker 2>And my favorite one of these is this a guy

1:18:36.280 --> 1:18:40.280
<v Speaker 2>called Thomas Bolvin. He is a French engineer of some sort. Thomas,

1:18:40.320 --> 1:18:41.920
<v Speaker 2>I've done you for decades. They still don't know what

1:18:41.920 --> 1:18:43.960
<v Speaker 2>you do for a living. It's also a gifted mash

1:18:44.040 --> 1:18:46.519
<v Speaker 2>up artist, and he has done some of the most

1:18:46.560 --> 1:18:49.040
<v Speaker 2>insane things I've ever heard in my life. He did

1:18:49.040 --> 1:18:50.800
<v Speaker 2>a Kanye we I know, Kanye West fucking sucks.

1:18:50.840 --> 1:18:51.200
<v Speaker 3>I'm sorry.

1:18:51.400 --> 1:18:53.000
<v Speaker 2>Kane of the Stone Age is one of the best

1:18:53.040 --> 1:18:55.519
<v Speaker 2>albums of all time. It's insanely good. He did a

1:18:55.920 --> 1:18:59.559
<v Speaker 2>LP run the Jewels album. He has done so many

1:18:59.600 --> 1:19:01.840
<v Speaker 2>weird things. I found him by accident. He doesn't have

1:19:01.880 --> 1:19:06.639
<v Speaker 2>a huge following potem totom on Twitter, and this guy

1:19:06.720 --> 1:19:08.800
<v Speaker 2>is just digging away. I've known he made a mash

1:19:08.880 --> 1:19:11.080
<v Speaker 2>up that I played at my brother's wedding, and I

1:19:11.120 --> 1:19:14.160
<v Speaker 2>only found him by accident. It's one of the best

1:19:14.160 --> 1:19:16.960
<v Speaker 2>things that's happened to me. And the Internet tons of

1:19:16.960 --> 1:19:19.200
<v Speaker 2>people have stories like this. I think that that really

1:19:19.200 --> 1:19:22.240
<v Speaker 2>is what we're nostalgic for. It's not the big folks monoculture,

1:19:22.240 --> 1:19:24.559
<v Speaker 2>which I think we all enjoy. We like the populace.

1:19:24.680 --> 1:19:27.519
<v Speaker 4>It's that there's a weird guy running a website about

1:19:27.520 --> 1:19:30.160
<v Speaker 4>a thing he's obsessed with, and it feels like he's

1:19:30.200 --> 1:19:32.200
<v Speaker 4>your friend and you're supporting him. My favorite right now,

1:19:32.280 --> 1:19:35.559
<v Speaker 4>there's a guy on TikTok who has this like comedy

1:19:35.600 --> 1:19:37.720
<v Speaker 4>thing he does called walk News where it's like a

1:19:37.800 --> 1:19:41.160
<v Speaker 4>news show, but it's in just it's like the style

1:19:41.240 --> 1:19:43.200
<v Speaker 4>of TV news, but it's about what the walk that

1:19:43.240 --> 1:19:45.160
<v Speaker 4>he just took this morning, so he like sees a

1:19:45.160 --> 1:19:47.960
<v Speaker 4>weird you know, like stick that looks like a duck

1:19:48.040 --> 1:19:50.080
<v Speaker 4>or something. But I mean, this is what I've been

1:19:50.080 --> 1:19:53.160
<v Speaker 4>telling people is if you're worried about the health of

1:19:53.160 --> 1:19:56.280
<v Speaker 4>the open web, if you want to support people who

1:19:56.560 --> 1:20:02.599
<v Speaker 4>aren't you know, a gigantic multinational corporation, engage with them

1:20:02.600 --> 1:20:04.439
<v Speaker 4>on the platforms, like their stuff, share their stuff. But

1:20:04.439 --> 1:20:07.759
<v Speaker 4>I think even more importantly is find people on the platforms,

1:20:07.800 --> 1:20:10.240
<v Speaker 4>because that's where we find everything, and then follow them off.

1:20:10.760 --> 1:20:13.920
<v Speaker 4>Sign up for people's newsletters, go to their websites, give

1:20:13.960 --> 1:20:16.360
<v Speaker 4>them two dollars a month on patritter image you want,

1:20:16.479 --> 1:20:17.479
<v Speaker 4>give them your email.

1:20:17.640 --> 1:20:18.720
<v Speaker 3>Right, That's it.

1:20:18.960 --> 1:20:23.200
<v Speaker 4>It's building a connection with people that those creators and

1:20:23.240 --> 1:20:27.320
<v Speaker 4>publishers and artists control, that they can operate on their

1:20:27.360 --> 1:20:30.200
<v Speaker 4>own terms instead of just doing whatever the algorithm wants.

1:20:30.240 --> 1:20:32.360
<v Speaker 1>Today, if we can.

1:20:32.240 --> 1:20:35.200
<v Speaker 4>Go back a little bit to a world where we're

1:20:35.200 --> 1:20:37.840
<v Speaker 4>supporting individual people and connecting with them one on one,

1:20:38.040 --> 1:20:39.559
<v Speaker 4>I think that does a lot for the health of

1:20:39.600 --> 1:20:40.880
<v Speaker 4>the Internet. And you know, I don't want to be

1:20:40.880 --> 1:20:43.320
<v Speaker 4>a Pollyanna about this, like that's not going to counteract

1:20:43.360 --> 1:20:47.360
<v Speaker 4>the power of Google dot Com. But I also think

1:20:47.360 --> 1:20:49.200
<v Speaker 4>we're kind of going in that direction already. I think

1:20:49.200 --> 1:20:52.240
<v Speaker 4>people have realized that this is what they want, and

1:20:52.360 --> 1:20:55.400
<v Speaker 4>they're going out and finding people and building a connection

1:20:55.479 --> 1:20:58.600
<v Speaker 4>with them that maybe kind of disappeared completely for a

1:20:58.640 --> 1:20:59.080
<v Speaker 4>couple of years.

1:20:59.120 --> 1:20:59.960
<v Speaker 1>It was only on the place.

1:21:00.600 --> 1:21:01.280
<v Speaker 3>And that's the thing.

1:21:01.439 --> 1:21:03.640
<v Speaker 2>Like two others I'm gonna I just I love I

1:21:03.680 --> 1:21:05.560
<v Speaker 2>actually think it's cool to highlight these people. One is

1:21:05.800 --> 1:21:09.040
<v Speaker 2>real Dan Yang on Instagram. His new thing he does

1:21:09.160 --> 1:21:12.360
<v Speaker 2>is he does like sports breakdowns, but he does them

1:21:12.400 --> 1:21:14.400
<v Speaker 2>for very weird things. He did one where it's a

1:21:14.439 --> 1:21:17.280
<v Speaker 2>guy a woman throws a sprite at a guy in

1:21:17.360 --> 1:21:20.479
<v Speaker 2>Miami and the guy elbow drops the window off of

1:21:20.479 --> 1:21:23.120
<v Speaker 2>her car, the mirror off her car, and he's just

1:21:23.160 --> 1:21:25.679
<v Speaker 2>going like, now you look at the classic Corvette elbow

1:21:25.680 --> 1:21:27.960
<v Speaker 2>guy and he does like a play by play breakdown.

1:21:28.000 --> 1:21:29.040
<v Speaker 3>It's fucking hilarious.

1:21:29.760 --> 1:21:32.240
<v Speaker 2>Dan Yang is actually one of the most gifted comedians,

1:21:32.280 --> 1:21:35.120
<v Speaker 2>and Instagram's actually good finding comedy. But the way he

1:21:35.160 --> 1:21:37.120
<v Speaker 2>does this dead pan stuff is so marvelous, and every

1:21:37.120 --> 1:21:38.599
<v Speaker 2>time I see his shit, I feel like just so

1:21:38.680 --> 1:21:41.240
<v Speaker 2>happy because it's like this is what I miss. But

1:21:41.360 --> 1:21:43.599
<v Speaker 2>the other one, and probably one of my favorites ever,

1:21:43.960 --> 1:21:47.120
<v Speaker 2>is a woman called Vicka vk goes Wild on YouTube.

1:21:47.479 --> 1:21:50.479
<v Speaker 2>She is one of the most gifted pianists I've ever seen.

1:21:51.000 --> 1:21:54.880
<v Speaker 2>I mean like insant, like she plays redmannon off and

1:21:55.120 --> 1:21:57.640
<v Speaker 2>the way her hands move is not human. What she

1:21:57.720 --> 1:22:00.840
<v Speaker 2>does is she does extremely intricate covers of metal and rock.

1:22:02.040 --> 1:22:04.080
<v Speaker 2>She did a cover of a Queens of the Stone

1:22:03.960 --> 1:22:06.360
<v Speaker 2>a song called Unreborn Again, which is a real deep

1:22:06.479 --> 1:22:11.200
<v Speaker 2>cart holding your heart by what royal Blood, but also

1:22:11.200 --> 1:22:15.080
<v Speaker 2>that black Hole sign she hay Man nice shop, and

1:22:15.600 --> 1:22:18.679
<v Speaker 2>the way she keeps time with her hands is genuinely insane.

1:22:18.720 --> 1:22:21.160
<v Speaker 2>Like watching it, you're like, I don't think my fingers

1:22:21.160 --> 1:22:24.360
<v Speaker 2>can do that on one hand in any time signature

1:22:24.400 --> 1:22:27.559
<v Speaker 2>close to this, and she has a Patreon sadly Patreon

1:22:27.600 --> 1:22:29.400
<v Speaker 2>a kind of evil, but give her money.

1:22:29.600 --> 1:22:33.240
<v Speaker 3>But also, and to really wrap this up, it's this

1:22:33.280 --> 1:22:34.400
<v Speaker 3>shit is still happening.

1:22:34.439 --> 1:22:36.639
<v Speaker 2>It's very easy to look at everything in a monolith

1:22:36.680 --> 1:22:39.840
<v Speaker 2>and say, oh, well, all the Internet is is just people.

1:22:39.920 --> 1:22:43.439
<v Speaker 2>Dearnet's messing with the algorithm, and I just don't think

1:22:43.479 --> 1:22:47.040
<v Speaker 2>that's productive. And I know, yeah, these small things won't

1:22:47.080 --> 1:22:49.800
<v Speaker 2>change things, but we've got a lot of listeners now.

1:22:50.200 --> 1:22:52.759
<v Speaker 2>The best thing any of you can do while listening

1:22:52.840 --> 1:22:55.880
<v Speaker 2>is when you find this weird little thing something like this,

1:22:56.160 --> 1:22:58.400
<v Speaker 2>share it, share it, aggressively, send it to your friends,

1:22:58.840 --> 1:23:01.719
<v Speaker 2>because this is actually what you're missing. What you're missing

1:23:01.800 --> 1:23:04.920
<v Speaker 2>is not so much a pure Internet, because it's not

1:23:04.960 --> 1:23:07.720
<v Speaker 2>been pure for a while now. It's that it's not

1:23:07.920 --> 1:23:11.559
<v Speaker 2>as easy, or at least the sources aren't as loud

1:23:11.920 --> 1:23:15.040
<v Speaker 2>toward things like this. The dominant culture of the dominant

1:23:15.080 --> 1:23:19.760
<v Speaker 2>noise is very big, very obviously popular things like the

1:23:19.800 --> 1:23:21.799
<v Speaker 2>most popular song is the most popular song.

1:23:21.640 --> 1:23:24.000
<v Speaker 3>Because the Spotify algorith blah blah blah blah blah, and

1:23:24.040 --> 1:23:27.360
<v Speaker 3>these breakout hits aren't really breakout hits on a qualitative level.

1:23:27.400 --> 1:23:30.600
<v Speaker 3>Their breakout hits because the algorithm decided to show it

1:23:30.600 --> 1:23:32.439
<v Speaker 3>to a lot of people and it was popular enough

1:23:32.479 --> 1:23:34.160
<v Speaker 3>to take off. And yeah, there's a situation where it

1:23:34.240 --> 1:23:37.160
<v Speaker 3>would have been popular anyway. But I don't know. I

1:23:37.200 --> 1:23:38.960
<v Speaker 3>think that the best thing you can do is find

1:23:38.960 --> 1:23:41.439
<v Speaker 3>your weirdos, Find your weirdos, share your weirdos, post them

1:23:41.479 --> 1:23:44.200
<v Speaker 3>on the Better off Line Reddit. Ask that's better off line.

1:23:44.200 --> 1:23:46.600
<v Speaker 3>I want to do the find your weirdo's thread. I

1:23:46.640 --> 1:23:49.400
<v Speaker 3>want to know because that's the thing. The Better off

1:23:49.439 --> 1:23:52.080
<v Speaker 3>Line Reddit has been amazing because it's just real people

1:23:52.320 --> 1:23:55.599
<v Speaker 3>mostly talking about stealing stuff. The whole joke about people

1:23:55.720 --> 1:23:59.040
<v Speaker 3>stealing stuff, catlet converters and everything from a few episodes

1:23:59.040 --> 1:24:01.280
<v Speaker 3>ago that has taken off. Yeah, and the worry I

1:24:01.320 --> 1:24:03.000
<v Speaker 3>have is the book coming out and they're just gonna

1:24:03.000 --> 1:24:03.479
<v Speaker 3>steal it.

1:24:03.560 --> 1:24:06.320
<v Speaker 2>But that's a different problem. But what's magical about it

1:24:06.360 --> 1:24:09.040
<v Speaker 2>is it's real people dicking around and they allow that,

1:24:09.640 --> 1:24:10.400
<v Speaker 2>the real ones.

1:24:10.600 --> 1:24:14.320
<v Speaker 4>Yeah, I'm really hopeful about the state of the web,

1:24:14.400 --> 1:24:17.840
<v Speaker 4>right and it's you know, maybe again it sounds like,

1:24:18.080 --> 1:24:21.000
<v Speaker 4>you know, I'm wearing rose colored glasses. But the fact

1:24:21.240 --> 1:24:24.600
<v Speaker 4>that if you agree that these things are problems, the

1:24:24.760 --> 1:24:28.360
<v Speaker 4>fact that it bothers us so much as Internet users

1:24:29.120 --> 1:24:32.720
<v Speaker 4>is a very positive thing. Right Because Lily Ray, the

1:24:32.800 --> 1:24:34.599
<v Speaker 4>SEO expert, said to me a couple of weeks ago.

1:24:34.640 --> 1:24:38.360
<v Speaker 4>She was saying, I can't believe that normies are complaining

1:24:38.520 --> 1:24:41.720
<v Speaker 4>about how search engines work. You know, the fact that

1:24:43.000 --> 1:24:47.240
<v Speaker 4>this bothers us means that there's pressure on the platforms

1:24:47.240 --> 1:24:50.200
<v Speaker 4>to change. Now, when Google searches a monopoly, there isn't

1:24:50.280 --> 1:24:50.879
<v Speaker 4>much pressure.

1:24:51.040 --> 1:24:55.520
<v Speaker 1>Maybe that changes. But if you aren't happy.

1:24:54.760 --> 1:24:57.960
<v Speaker 4>With Spotify or with Instagram and you go looking elsewhere,

1:24:58.160 --> 1:25:01.320
<v Speaker 4>that creates a business oper unity for someone to fill.

1:25:01.400 --> 1:25:03.559
<v Speaker 4>And I think that's where the Internet is going. We're

1:25:03.560 --> 1:25:04.600
<v Speaker 4>going to find.

1:25:04.479 --> 1:25:07.439
<v Speaker 1>New things that we like, and in some ways the

1:25:07.479 --> 1:25:08.679
<v Speaker 1>services are going to change.

1:25:09.240 --> 1:25:11.000
<v Speaker 2>I want to read one last thing as we end,

1:25:11.000 --> 1:25:13.360
<v Speaker 2>and this is from Nick cave On Stephen Colbert. Not

1:25:13.360 --> 1:25:14.720
<v Speaker 2>the place that you should get it, he said, and

1:25:14.760 --> 1:25:18.440
<v Speaker 2>I quote. Hopefulness is not a neutral position. It's adversarial.

1:25:18.520 --> 1:25:21.599
<v Speaker 2>It's the warrior emotion that can lay wasteed cynicism. Each

1:25:21.600 --> 1:25:23.800
<v Speaker 2>redemptive or loving act as small as you like, such

1:25:23.800 --> 1:25:26.040
<v Speaker 2>as reading to your little boy keeps the devil down

1:25:26.040 --> 1:25:28.360
<v Speaker 2>in the hole. And I fucking agree. The thing that

1:25:28.400 --> 1:25:31.320
<v Speaker 2>you can do as a listener right now is to

1:25:31.640 --> 1:25:35.080
<v Speaker 2>change platforms. Sure, but share the unique things. I'm not

1:25:35.120 --> 1:25:36.680
<v Speaker 2>saying you have to be hipster about it.

1:25:36.720 --> 1:25:39.040
<v Speaker 3>But you find some weird song you find like the

1:25:39.080 --> 1:25:41.920
<v Speaker 3>Demon Cleaner for by Caius, the cover I found from tool.

1:25:42.120 --> 1:25:44.680
<v Speaker 2>It's fucking cool. That is where the magic of the

1:25:44.680 --> 1:25:46.920
<v Speaker 2>Internet is, and that is where you can find your hope.

1:25:47.560 --> 1:25:50.280
<v Speaker 2>It's there, Thomas, thank you so much for joining. Where

1:25:50.280 --> 1:25:51.040
<v Speaker 2>can people find you?

1:25:51.760 --> 1:25:55.040
<v Speaker 4>I am on Twitter and TikTok It's at Thomas Jermaine

1:25:55.120 --> 1:25:55.680
<v Speaker 4>Jermaine's with.

1:25:55.640 --> 1:25:57.080
<v Speaker 3>A G and how do you spell that?

1:25:57.200 --> 1:25:59.719
<v Speaker 1>It's ger m ai n Yeah, they.

1:25:59.760 --> 1:26:02.120
<v Speaker 2>Make spelled stuff now and you can of course find

1:26:02.120 --> 1:26:06.360
<v Speaker 2>me at Google dot com and I'm on Twitter. All

1:26:06.400 --> 1:26:08.720
<v Speaker 2>the things are gonna come afterwards, but thank you so

1:26:08.800 --> 1:26:11.000
<v Speaker 2>much for joining me. Thomas and Daniel. Thank you my

1:26:11.080 --> 1:26:14.160
<v Speaker 2>wonderful producer in studio, Daniel Goodman. Thank you so much

1:26:14.200 --> 1:26:17.360
<v Speaker 2>for listening everyone, and I guess I can say it here.

1:26:17.479 --> 1:26:20.360
<v Speaker 2>Even though the season two doesn't start, we have been renewed.

1:26:20.479 --> 1:26:23.000
<v Speaker 2>If they couldn't keep me down. Thank you so much

1:26:23.000 --> 1:26:26.280
<v Speaker 2>to everyone for listening. And I'm so grateful.

1:26:25.880 --> 1:26:28.160
<v Speaker 3>To be doing this every week. I can't believe tolerate me.

1:26:28.280 --> 1:26:30.400
<v Speaker 3>I love you all. To quote the end of the menu,

1:26:30.560 --> 1:26:40.320
<v Speaker 3>thank you so much for listening. Thank you for listening

1:26:40.360 --> 1:26:41.320
<v Speaker 3>to Better Offline.

1:26:41.439 --> 1:26:43.840
<v Speaker 2>The editor and composer of the Better Offline theme song

1:26:43.960 --> 1:26:46.599
<v Speaker 2>is Metasowski. You can check out more of his music

1:26:46.600 --> 1:26:49.840
<v Speaker 2>and audio projects at Matasowski dot com, M.

1:26:49.800 --> 1:26:54.400
<v Speaker 3>A T T O S O W s ki dot com.

1:26:54.640 --> 1:26:56.960
<v Speaker 2>You can email me at easy at better offline dot

1:26:56.960 --> 1:26:59.200
<v Speaker 2>com or visit better offline dot com to find more

1:26:59.240 --> 1:27:02.599
<v Speaker 2>podcast links and of course my newsletter. I also really

1:27:02.640 --> 1:27:04.960
<v Speaker 2>recommend you go to chat dot Where's Youread dot at

1:27:04.960 --> 1:27:07.520
<v Speaker 2>to visit the discord, and go to our slash.

1:27:07.160 --> 1:27:10.280
<v Speaker 3>Better Offline to check out our reddit. Thank you so

1:27:10.400 --> 1:27:13.800
<v Speaker 3>much for listening. Better Offline is a production of cool

1:27:13.880 --> 1:27:16.680
<v Speaker 3>Zone Media. For more from cool Zone Media, visit our

1:27:16.720 --> 1:27:19.720
<v Speaker 3>website cool Zonemedia dot com, or check us out on

1:27:19.800 --> 1:27:23.600
<v Speaker 3>the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.