1 00:00:00,120 --> 00:00:03,800 Speaker 1: I had to do a bunch of very unorthodox things 2 00:00:03,840 --> 00:00:06,200 Speaker 1: to try to get it out into people's hands. So 3 00:00:06,280 --> 00:00:09,920 Speaker 1: one and there's there's an expression you hear sometimes in publishing, 4 00:00:09,920 --> 00:00:11,559 Speaker 1: which is the hardest place to sell a book is 5 00:00:11,600 --> 00:00:12,240 Speaker 1: in a bookstore. 6 00:00:12,320 --> 00:00:13,760 Speaker 2: Why because there are a million other books. 7 00:00:14,480 --> 00:00:19,480 Speaker 1: And I started reaching out to other people with large 8 00:00:19,480 --> 00:00:22,919 Speaker 1: retail footprints, and so we did sort of a shock 9 00:00:22,960 --> 00:00:26,400 Speaker 1: in all campaign in New York City, specifically around all 10 00:00:26,440 --> 00:00:29,600 Speaker 1: the other publishers to fire a warning shot. So I 11 00:00:29,640 --> 00:00:32,240 Speaker 1: was actually at a deficit deficit. 12 00:00:34,280 --> 00:00:37,000 Speaker 3: What if I told you there was more to the 13 00:00:37,040 --> 00:00:41,920 Speaker 3: story behind game changing events? Get ready for my new podcast, 14 00:00:42,159 --> 00:00:46,200 Speaker 3: That Moment with Damon John will jump into the personal 15 00:00:46,240 --> 00:00:50,040 Speaker 3: stories of some of the most influential people on the planet, 16 00:00:50,320 --> 00:00:54,520 Speaker 3: from business mobiles and celebrities to athletes and artisan. 17 00:00:55,480 --> 00:00:57,720 Speaker 4: You got me the shots, Damon John and I have 18 00:00:57,840 --> 00:01:00,880 Speaker 4: the pleasure of bringing my buddy on. And my buddy's 19 00:01:00,960 --> 00:01:04,080 Speaker 4: name is Tim Ferriss. I don't think he needs any introduction, 20 00:01:04,280 --> 00:01:06,759 Speaker 4: but I'm going to actually read a couple of points 21 00:01:06,760 --> 00:01:09,080 Speaker 4: because I do know many of the things that Tim 22 00:01:09,200 --> 00:01:11,000 Speaker 4: has done and is still doing. But I want to 23 00:01:11,000 --> 00:01:13,920 Speaker 4: make sure that that I really put in perspective because 24 00:01:13,920 --> 00:01:17,280 Speaker 4: there's so many things. So Tim of course is an author, 25 00:01:18,040 --> 00:01:23,080 Speaker 4: an entrepreneur, an angel, investor, and also really a human 26 00:01:23,120 --> 00:01:27,120 Speaker 4: guinea pig. And I think that Tim exercises the power broke, 27 00:01:27,200 --> 00:01:30,560 Speaker 4: whether you know when he is looking in vetting deals 28 00:01:31,120 --> 00:01:35,639 Speaker 4: or whether he is actually physically becoming a human guinea 29 00:01:35,640 --> 00:01:38,440 Speaker 4: pig for something, or he's putting out his book. 30 00:01:38,200 --> 00:01:40,279 Speaker 5: And information, or he's just out there learning. 31 00:01:40,360 --> 00:01:42,720 Speaker 4: So I learned from Tim a lot, and I just 32 00:01:42,760 --> 00:01:44,800 Speaker 4: want to basically introduce Tim Ferriss. 33 00:01:45,120 --> 00:01:48,200 Speaker 5: You know, Tim, I'm great, right, thank you, thanks for 34 00:01:48,240 --> 00:01:48,960 Speaker 5: being here with me. 35 00:01:49,480 --> 00:01:51,520 Speaker 4: So now you know, the first thing I want to 36 00:01:51,520 --> 00:01:56,040 Speaker 4: talk about is basically, you know when you came out 37 00:01:56,080 --> 00:02:00,920 Speaker 4: and you decided to come out with the four hour, right, 38 00:02:01,600 --> 00:02:03,880 Speaker 4: you know, we all the theory of the power broke 39 00:02:03,960 --> 00:02:07,200 Speaker 4: is the fact that we don't utilize money to accomplish 40 00:02:07,240 --> 00:02:09,720 Speaker 4: your job. And I don't care if you're working at 41 00:02:09,880 --> 00:02:12,320 Speaker 4: you know what Ford. You know, it's about ingenuity and 42 00:02:12,360 --> 00:02:15,320 Speaker 4: it's about thinking, but it's not about the actual dollars. 43 00:02:15,320 --> 00:02:19,400 Speaker 4: The dollars will come, but being creative. Why would somebody 44 00:02:19,440 --> 00:02:21,320 Speaker 4: give you a book deal because I'm told that you 45 00:02:21,400 --> 00:02:24,360 Speaker 4: got turned down by twenty six twenty seven authors. I 46 00:02:24,360 --> 00:02:26,359 Speaker 4: got turned down by twenty seven banks. I guess that's 47 00:02:26,360 --> 00:02:30,919 Speaker 4: the lucky number. What was the challenge of, you know, 48 00:02:30,960 --> 00:02:32,560 Speaker 4: getting a book deal and getting it out there. 49 00:02:32,720 --> 00:02:35,800 Speaker 1: Well, the first problem, if you want to look at 50 00:02:35,840 --> 00:02:37,280 Speaker 1: it as a problem, was that I never wanted to 51 00:02:37,280 --> 00:02:40,520 Speaker 1: write a book. So there was an accidental career and 52 00:02:40,560 --> 00:02:43,120 Speaker 1: I had a few students I was just guest lecturing 53 00:02:43,160 --> 00:02:44,680 Speaker 1: at the time recommend that I write a book. 54 00:02:44,680 --> 00:02:46,440 Speaker 2: And I was like, that's the most ridiculous thing I've 55 00:02:46,440 --> 00:02:47,040 Speaker 2: ever heard. 56 00:02:47,360 --> 00:02:49,280 Speaker 1: I can't write, don't want to write anything longer than 57 00:02:49,320 --> 00:02:51,960 Speaker 1: an email. I'm not going to do it. And when 58 00:02:52,160 --> 00:02:54,520 Speaker 1: the notes started coming together from this class and a 59 00:02:54,560 --> 00:02:56,359 Speaker 1: few friends of mine were like, you should just make 60 00:02:56,400 --> 00:02:56,800 Speaker 1: this book. 61 00:02:56,840 --> 00:02:59,320 Speaker 2: You have all of this material that you could turn 62 00:02:59,320 --> 00:02:59,880 Speaker 2: into something. 63 00:03:00,480 --> 00:03:03,840 Speaker 1: I tried to put it together and eventually got introduced 64 00:03:03,880 --> 00:03:06,280 Speaker 1: to a couple of the right people, which, by the way, 65 00:03:06,280 --> 00:03:08,200 Speaker 1: actually I'm going to take a backstep. So the person 66 00:03:08,240 --> 00:03:11,000 Speaker 1: who introduced me to my agent was Jack Canfield, who 67 00:03:11,120 --> 00:03:12,959 Speaker 1: was co creator of Chicken Soup for the Soul. And 68 00:03:13,080 --> 00:03:16,160 Speaker 1: I think this is probably most relevant to the power 69 00:03:16,160 --> 00:03:17,560 Speaker 1: of Brooke. The way I met him. 70 00:03:17,600 --> 00:03:19,280 Speaker 2: People are always asking me, how do you meet your mentor? 71 00:03:19,360 --> 00:03:20,600 Speaker 2: But you send him an email and ask them to 72 00:03:20,600 --> 00:03:22,720 Speaker 2: be your mentor. I'm like, no, that's not what you do. 73 00:03:22,720 --> 00:03:24,160 Speaker 2: Because they have enough of a job. They don't need 74 00:03:24,200 --> 00:03:26,359 Speaker 2: another full time job, especially an unpaid one. 75 00:03:27,240 --> 00:03:30,160 Speaker 1: Was I had just moved to Silicon Valley years prior, 76 00:03:30,600 --> 00:03:32,760 Speaker 1: didn't know anyone, didn't have any money. I was driving 77 00:03:32,840 --> 00:03:34,880 Speaker 1: my mom's hand me down minivan, which was like pot 78 00:03:34,920 --> 00:03:40,200 Speaker 1: it was horrible, not good for dating. And I decided 79 00:03:40,200 --> 00:03:44,400 Speaker 1: to volunteer for a startup nonprofit that held events, and 80 00:03:44,480 --> 00:03:47,040 Speaker 1: so I busted my ass as a volunteer, kept on 81 00:03:47,080 --> 00:03:51,360 Speaker 1: taking on more responsibility, and kept on asking for more, 82 00:03:51,440 --> 00:03:53,760 Speaker 1: for more, for more, and eventually they were like, all right, well, 83 00:03:53,800 --> 00:03:56,080 Speaker 1: this guy's a go getter. We don't have many of 84 00:03:56,080 --> 00:03:59,640 Speaker 1: those among the volunteers because they think it's volunteer work. 85 00:03:59,640 --> 00:04:03,800 Speaker 2: They don't have to work hard. And I was invited 86 00:04:03,800 --> 00:04:04,280 Speaker 2: to one. 87 00:04:04,120 --> 00:04:06,920 Speaker 1: Of their board meetings and they choose me to lead 88 00:04:06,960 --> 00:04:07,920 Speaker 1: the next major event. 89 00:04:07,960 --> 00:04:08,520 Speaker 2: What does that mean? 90 00:04:08,560 --> 00:04:10,760 Speaker 1: The important thing here was that I got to invite. 91 00:04:11,200 --> 00:04:14,120 Speaker 1: I got to choose and invite the panelists and the speakers. 92 00:04:14,440 --> 00:04:16,840 Speaker 1: So I invited Jack Canfield, co creator of chicken Suit 93 00:04:16,880 --> 00:04:19,400 Speaker 1: for the Soul, one hundred million plus books sold, the 94 00:04:19,400 --> 00:04:22,279 Speaker 1: guy who created the pet Rock, co founder of Electronic Arts, 95 00:04:23,279 --> 00:04:25,159 Speaker 1: the founder of Cliff Bar, all these people that I 96 00:04:25,200 --> 00:04:27,760 Speaker 1: wanted to meet, right so, I had no money, no connections. 97 00:04:28,160 --> 00:04:31,159 Speaker 2: The only thing I had was time. That was it. 98 00:04:32,160 --> 00:04:33,559 Speaker 2: So flash forward a few years. 99 00:04:33,600 --> 00:04:34,960 Speaker 4: I want I want to I want to stop right 100 00:04:34,960 --> 00:04:37,160 Speaker 4: there for one second, because you know you bring up 101 00:04:37,160 --> 00:04:39,720 Speaker 4: a very valuable point. You know that you went and 102 00:04:39,760 --> 00:04:41,719 Speaker 4: you wanted to be mentored or you want to be 103 00:04:41,800 --> 00:04:44,919 Speaker 4: some you know, in an environment, and you know I 104 00:04:44,960 --> 00:04:47,279 Speaker 4: know that you and I and many of us mentor people, 105 00:04:47,279 --> 00:04:49,960 Speaker 4: but a lot of people don't realize what's in it 106 00:04:50,000 --> 00:04:53,279 Speaker 4: for the mentor where everybody comes in their pitches. I need, 107 00:04:53,400 --> 00:04:55,760 Speaker 4: I need, I need, and you know then my pitch 108 00:04:55,800 --> 00:04:58,400 Speaker 4: as well, you need. So I need to sleep less 109 00:04:58,440 --> 00:04:58,960 Speaker 4: to help you. 110 00:04:59,120 --> 00:04:59,840 Speaker 5: I need to do that. 111 00:05:00,040 --> 00:05:02,800 Speaker 4: And then, so you know your theory was let me 112 00:05:02,880 --> 00:05:06,240 Speaker 4: go and contrive, you let me also go. And you 113 00:05:06,279 --> 00:05:07,960 Speaker 4: know I'm going to get up before everybody. I'm going 114 00:05:08,040 --> 00:05:09,480 Speaker 4: to go to bed after everybody, and I'm going to 115 00:05:09,520 --> 00:05:11,240 Speaker 4: become a rock star there and I'm going to add 116 00:05:11,320 --> 00:05:13,360 Speaker 4: value and that value will then return to. 117 00:05:13,320 --> 00:05:15,119 Speaker 1: Me right, and at the time I had to borrow 118 00:05:15,200 --> 00:05:18,640 Speaker 1: that credibility. So in the beginning, I had no background. 119 00:05:18,360 --> 00:05:21,400 Speaker 1: I hadn't been on the cover of any magazines or 120 00:05:21,400 --> 00:05:25,039 Speaker 1: anything like that. So I worked with this nonprofit that 121 00:05:25,240 --> 00:05:28,599 Speaker 1: did bring in media. So they as an organization had 122 00:05:28,640 --> 00:05:31,640 Speaker 1: people from Forbes and you know, whether it was the 123 00:05:31,720 --> 00:05:34,039 Speaker 1: tech crunch of the day, whatever would show up and 124 00:05:34,080 --> 00:05:38,040 Speaker 1: that's why the panelists wanted to cut. And so flash 125 00:05:38,080 --> 00:05:40,320 Speaker 1: forward many years later and I never buged Jack and 126 00:05:40,360 --> 00:05:42,200 Speaker 1: never asked him to mentor me. Just every once in 127 00:05:42,240 --> 00:05:45,239 Speaker 1: a while if I had a real life decision question 128 00:05:45,320 --> 00:05:46,960 Speaker 1: and it was not frequent, I would send it to him. 129 00:05:47,200 --> 00:05:49,240 Speaker 1: And eventually many years later and we're still friends. But 130 00:05:49,279 --> 00:05:51,440 Speaker 1: he's like, you should make this a book, And before 131 00:05:51,440 --> 00:05:54,000 Speaker 1: I knew it, he's like, I'm interesting you to this person, 132 00:05:54,040 --> 00:05:56,200 Speaker 1: this person, this person, this person. All right, So that's 133 00:05:56,200 --> 00:05:58,560 Speaker 1: how I'm at the agent who's at the time a 134 00:05:58,600 --> 00:05:59,239 Speaker 1: brand new agent. 135 00:05:59,279 --> 00:06:01,120 Speaker 2: He was a superstar editor, but a brand new agent. 136 00:06:01,160 --> 00:06:02,760 Speaker 2: So he also is in a situation. 137 00:06:02,400 --> 00:06:06,240 Speaker 1: Where he had, uh, you know, no resources, no reputation 138 00:06:06,320 --> 00:06:08,120 Speaker 1: as a as an agent. And then we went out 139 00:06:08,120 --> 00:06:11,200 Speaker 1: to sell the book together and it got turned down 140 00:06:11,360 --> 00:06:12,800 Speaker 1: violently by almost everybody. 141 00:06:12,920 --> 00:06:14,880 Speaker 2: It wasn't just a polite no, thank you, It was 142 00:06:15,880 --> 00:06:18,880 Speaker 2: this is garbage. Who is this idiot to tell me 143 00:06:19,000 --> 00:06:20,680 Speaker 2: how old is he? Again? To tell me A? 144 00:06:20,800 --> 00:06:21,120 Speaker 5: B and C? 145 00:06:21,440 --> 00:06:24,400 Speaker 2: People were very, very offended. 146 00:06:23,920 --> 00:06:25,919 Speaker 1: In some cases, which is still kind of mystifying me, 147 00:06:25,960 --> 00:06:27,719 Speaker 1: but asks something. 148 00:06:27,720 --> 00:06:30,599 Speaker 4: You know, with all those turndowns by what you would 149 00:06:30,600 --> 00:06:34,040 Speaker 4: say would be individuals who know the world, they know 150 00:06:34,160 --> 00:06:36,200 Speaker 4: the pulse, and they're telling you it's crap. 151 00:06:36,720 --> 00:06:39,400 Speaker 5: Now there's the fine line of we are in love 152 00:06:39,440 --> 00:06:41,919 Speaker 5: with our products. Yeah, where too, in level. 153 00:06:41,760 --> 00:06:44,800 Speaker 4: We're not taking reality in the hand. Was there a 154 00:06:44,800 --> 00:06:47,920 Speaker 4: way that you were measuring it going, No, I'm taking 155 00:06:47,920 --> 00:06:51,200 Speaker 4: the pulse here or there, and I know I'm wanted 156 00:06:51,240 --> 00:06:53,400 Speaker 4: some because we have to be realistic. 157 00:06:53,520 --> 00:06:55,800 Speaker 5: Not all entrepreneurs are people going to get a you 158 00:06:55,839 --> 00:06:58,120 Speaker 5: know for sure not going to get. 159 00:06:58,000 --> 00:06:58,400 Speaker 2: A f R. 160 00:06:58,880 --> 00:06:59,000 Speaker 1: Right. 161 00:06:59,120 --> 00:07:01,000 Speaker 5: What point did you say this is not an L, 162 00:07:01,200 --> 00:07:02,480 Speaker 5: it's an A or even a B. 163 00:07:02,720 --> 00:07:05,640 Speaker 2: Yeah? What gave me confidence? I think there were two things. 164 00:07:05,680 --> 00:07:12,600 Speaker 1: So the first was I'd been testing this material on 165 00:07:13,120 --> 00:07:18,360 Speaker 1: live classes for years and I always did feedback forms, 166 00:07:18,400 --> 00:07:20,240 Speaker 1: and I knew what people responded best to. 167 00:07:20,800 --> 00:07:22,080 Speaker 2: I knew how to hit a pulse. 168 00:07:23,280 --> 00:07:25,600 Speaker 1: The people who were in a position to buy my 169 00:07:25,680 --> 00:07:29,360 Speaker 1: book were not my target audience, and so it didn't 170 00:07:29,400 --> 00:07:33,520 Speaker 1: register for them, you know, they didn't have the same 171 00:07:33,600 --> 00:07:34,200 Speaker 1: pain points. 172 00:07:34,240 --> 00:07:38,320 Speaker 2: Maybe so, but it was demoralizing. 173 00:07:38,400 --> 00:07:42,600 Speaker 1: I mean, twenty plus rejections and not mild rejections. It 174 00:07:42,640 --> 00:07:44,720 Speaker 1: was really kind of demoralized. I was, and I started 175 00:07:44,720 --> 00:07:46,280 Speaker 1: to doubt myself a little bit here and there, but 176 00:07:47,560 --> 00:07:50,680 Speaker 1: I believed in the value of the content because it 177 00:07:50,720 --> 00:07:53,040 Speaker 1: was the true story of my experience and what had 178 00:07:53,040 --> 00:07:56,200 Speaker 1: worked for me. And I'd written the book, well what 179 00:07:56,240 --> 00:07:58,400 Speaker 1: I'd written at that point, at least basically as an 180 00:07:58,400 --> 00:08:01,600 Speaker 1: email to two friends and two very specific friends with 181 00:08:01,720 --> 00:08:02,760 Speaker 1: very specific problems. 182 00:08:03,280 --> 00:08:05,360 Speaker 2: And we had one meeting left. 183 00:08:05,360 --> 00:08:07,080 Speaker 1: I remember because I went to New York, flew to 184 00:08:07,080 --> 00:08:08,640 Speaker 1: New York to go to these in person meetings with 185 00:08:08,640 --> 00:08:08,960 Speaker 1: my agent. 186 00:08:09,000 --> 00:08:11,840 Speaker 2: It was just like no, no, no, no, goodbye no. 187 00:08:12,800 --> 00:08:16,400 Speaker 1: And this sounds like straight out of a movie, but 188 00:08:16,440 --> 00:08:20,320 Speaker 1: it's true. The last meeting was with Crown, and the 189 00:08:20,360 --> 00:08:23,960 Speaker 1: Crown is an imprint basically subdivision of Random House, and 190 00:08:24,240 --> 00:08:25,680 Speaker 1: I was just thinking to myself, well, this is the 191 00:08:25,760 --> 00:08:28,320 Speaker 1: last meeting, so hopefully I'm gonna be the. 192 00:08:28,280 --> 00:08:31,600 Speaker 2: Most polished right number one, and we had the meeting. 193 00:08:31,640 --> 00:08:33,520 Speaker 1: We had the meeting, and you can kind of feel 194 00:08:33,600 --> 00:08:35,360 Speaker 1: a meeting if it's working or not, and it was 195 00:08:35,760 --> 00:08:38,160 Speaker 1: it wasn't working. And so I'm sitting there and people 196 00:08:38,160 --> 00:08:41,000 Speaker 1: are getting it, like intellectually, they're like, Okay, I get it, 197 00:08:41,480 --> 00:08:44,360 Speaker 1: but they weren't having the visceral response. And at the time, 198 00:08:44,440 --> 00:08:47,040 Speaker 1: there's a guy named Steve Ross who was in charge of. 199 00:08:48,720 --> 00:08:50,840 Speaker 2: Saying yes or no. He was the guy, and he 200 00:08:50,960 --> 00:08:51,920 Speaker 2: was way down at the end. 201 00:08:51,960 --> 00:08:53,160 Speaker 1: It was one of those kind of like death star 202 00:08:53,240 --> 00:08:54,840 Speaker 1: meetings they do it at CAAA and all these places 203 00:08:54,880 --> 00:08:56,240 Speaker 1: where they bring in like thirty people and I'm like, 204 00:08:56,240 --> 00:08:58,199 Speaker 1: I don't even know who. I can't remember the people's names. 205 00:08:58,760 --> 00:09:01,920 Speaker 1: And I remember that towards the very end, Steve was like, 206 00:09:01,920 --> 00:09:03,280 Speaker 1: is there anything else you'd like to say before we 207 00:09:03,760 --> 00:09:05,560 Speaker 1: We kind of cut and then we can follow up 208 00:09:05,600 --> 00:09:06,760 Speaker 1: with you as one of those like don't call us, 209 00:09:06,800 --> 00:09:08,600 Speaker 1: we'll call you kind of like lead ups. 210 00:09:08,600 --> 00:09:10,280 Speaker 2: And I was like, oh God, here comes number thirty 211 00:09:10,360 --> 00:09:12,400 Speaker 2: or whatever. And I just I told him. 212 00:09:12,400 --> 00:09:15,480 Speaker 1: I was like absolutely, I said, I don't half asked anything. 213 00:09:15,480 --> 00:09:17,360 Speaker 1: And this is paraphrase, but it's just like if you 214 00:09:17,400 --> 00:09:19,920 Speaker 1: look at my records, whether it's in sports, whether it's 215 00:09:20,000 --> 00:09:23,080 Speaker 1: in tango, whether it's in anything, like, I will do 216 00:09:23,200 --> 00:09:27,640 Speaker 1: anything required. I will kill myself if necessary to make 217 00:09:27,679 --> 00:09:30,040 Speaker 1: this book a bestseller. And it will be a bestseller. 218 00:09:31,000 --> 00:09:32,520 Speaker 1: You guys should buy it. And he was just like, 219 00:09:33,679 --> 00:09:36,000 Speaker 1: that's ballsy, and. 220 00:09:35,280 --> 00:09:36,280 Speaker 2: And that's that. 221 00:09:36,880 --> 00:09:39,720 Speaker 1: Later, I had no idea like how the decision making 222 00:09:39,760 --> 00:09:42,559 Speaker 1: process went. But then about a year or two later, 223 00:09:44,320 --> 00:09:45,719 Speaker 1: the word came back to me. They're like, heah, was 224 00:09:45,760 --> 00:10:09,280 Speaker 1: that last thing you said? Word came back to me. 225 00:10:09,280 --> 00:10:10,680 Speaker 1: They're like, yeah, it was that last thing you said. 226 00:10:10,800 --> 00:10:12,760 Speaker 1: It was that that was the end of the meetings. 227 00:10:13,080 --> 00:10:16,760 Speaker 4: How fast did they go to you know, contract or 228 00:10:16,920 --> 00:10:19,439 Speaker 4: or or let's start writing, let's start putting it together. 229 00:10:19,480 --> 00:10:22,880 Speaker 1: After that, you know, once they also got at a 230 00:10:22,960 --> 00:10:25,720 Speaker 1: very good price, right, So it's it's a balance of factors, right, 231 00:10:25,880 --> 00:10:27,760 Speaker 1: But they're like, all right, this guy seems crazy enough. 232 00:10:28,120 --> 00:10:31,599 Speaker 4: You know, we're managing our expectations. We're not paying a 233 00:10:31,600 --> 00:10:33,959 Speaker 4: lot for it, and this guy is a workhorse. 234 00:10:33,480 --> 00:10:36,000 Speaker 1: Probably right right, And they're like, yeah, we place bets 235 00:10:36,040 --> 00:10:37,520 Speaker 1: all the time, like all right, sure, like this guy 236 00:10:37,559 --> 00:10:40,640 Speaker 1: seems crazy enough. And it took just a couple of weeks, 237 00:10:40,880 --> 00:10:42,400 Speaker 1: you know, within a couple of weeks it was it 238 00:10:42,440 --> 00:10:43,360 Speaker 1: was time to write. 239 00:10:43,200 --> 00:10:45,640 Speaker 4: Well, you know what, and and honestly I never heard 240 00:10:45,640 --> 00:10:47,840 Speaker 4: the details of that story, but it has all the 241 00:10:48,559 --> 00:10:53,280 Speaker 4: It has all the personality to a traditional power broke theme, 242 00:10:53,360 --> 00:10:56,560 Speaker 4: which is number one, Uh, you didn't overburden the potential 243 00:10:56,600 --> 00:11:00,360 Speaker 4: mentor whoever it was. Now Number two is you know 244 00:11:01,559 --> 00:11:04,720 Speaker 4: that person and it happened with that potential mentor as 245 00:11:04,800 --> 00:11:08,400 Speaker 4: well as at the end of this this part of 246 00:11:08,440 --> 00:11:12,160 Speaker 4: your life, the decision making person said he's going to 247 00:11:12,200 --> 00:11:12,640 Speaker 4: do it with. 248 00:11:12,679 --> 00:11:14,040 Speaker 5: Or without me, and I want to be part of 249 00:11:14,080 --> 00:11:14,680 Speaker 5: the ride. 250 00:11:14,840 --> 00:11:17,520 Speaker 4: I think also that as being turned down by twenty 251 00:11:17,600 --> 00:11:22,240 Speaker 4: seven you know, publishers, I think that there's a couple 252 00:11:22,240 --> 00:11:25,000 Speaker 4: of things here. You had proof of concept and that's 253 00:11:25,080 --> 00:11:27,040 Speaker 4: what made you believe that you can go because you 254 00:11:27,080 --> 00:11:30,160 Speaker 4: had already tested it. I also think that a couple 255 00:11:30,200 --> 00:11:32,920 Speaker 4: other things. There's one there's one thing. I believe if 256 00:11:32,920 --> 00:11:35,800 Speaker 4: everybody loves it, you get the lowest common denominator, I believe. 257 00:11:35,840 --> 00:11:37,079 Speaker 4: So I think that it's that. 258 00:11:38,640 --> 00:11:40,079 Speaker 5: Or they're lying you and you know, and. 259 00:11:40,080 --> 00:11:43,200 Speaker 4: A hard note is at least better than maybe I'm 260 00:11:43,200 --> 00:11:44,559 Speaker 4: saying maybe I'll call you back. 261 00:11:44,640 --> 00:11:45,560 Speaker 2: Yeah right, all right. 262 00:11:45,640 --> 00:11:49,240 Speaker 4: So so I think that that all exercises exactly what 263 00:11:49,360 --> 00:11:51,480 Speaker 4: I tried to tell people, and we share to share 264 00:11:51,520 --> 00:11:54,760 Speaker 4: with people as the power broke, and then now we 265 00:11:54,840 --> 00:11:58,920 Speaker 4: have the book. It's it's it's somebody believed in you 266 00:11:59,000 --> 00:12:00,960 Speaker 4: now and know oh the other one I like. The 267 00:12:01,000 --> 00:12:03,760 Speaker 4: point is you know that asient that nobody was working with, 268 00:12:04,760 --> 00:12:07,040 Speaker 4: that you found and you became partners with. When I 269 00:12:07,120 --> 00:12:10,840 Speaker 4: found my partners, they were you know, in you know 270 00:12:11,200 --> 00:12:14,719 Speaker 4: my partners who ended up helped me distribute clothes. They 271 00:12:14,760 --> 00:12:17,160 Speaker 4: were number twenty thirty forty in the business. I noticed 272 00:12:17,200 --> 00:12:19,400 Speaker 4: that everybody likes to go to number one and two. 273 00:12:19,600 --> 00:12:21,320 Speaker 4: I want to go to number twenty. Who wants to 274 00:12:21,320 --> 00:12:24,280 Speaker 4: be number one or two exactly all right? Because they 275 00:12:24,280 --> 00:12:26,480 Speaker 4: have the connections, they have the pipeline. They just don't 276 00:12:26,520 --> 00:12:31,160 Speaker 4: have the product and or the grit of the newer position. 277 00:12:31,720 --> 00:12:32,640 Speaker 5: And that's what you found. 278 00:12:32,679 --> 00:12:35,560 Speaker 4: So now all of a sudden, I'm Tim Ferris. I 279 00:12:35,600 --> 00:12:39,800 Speaker 4: have a potential book deal. I threw my joints on 280 00:12:39,840 --> 00:12:42,199 Speaker 4: the table and said that I'm going to make this 281 00:12:42,280 --> 00:12:44,880 Speaker 4: happen one way or another. You and I know that 282 00:12:45,000 --> 00:12:47,520 Speaker 4: publishing houses do not put a lot of money out 283 00:12:47,920 --> 00:12:50,560 Speaker 4: to promote things, especially if they got it on a deal. Okay, now, 284 00:12:50,600 --> 00:12:53,480 Speaker 4: all of a sudden, you have this book deal that 285 00:12:53,640 --> 00:12:56,440 Speaker 4: you really told them that you were going to change 286 00:12:56,480 --> 00:12:59,240 Speaker 4: the world and become a best seller, which is one 287 00:12:59,240 --> 00:13:01,560 Speaker 4: of the hardest things to do, especially at the time 288 00:13:01,600 --> 00:13:04,440 Speaker 4: when books were starting a plummet. They give you a deal, 289 00:13:04,559 --> 00:13:06,440 Speaker 4: the deal, they don't give you a lot of money, 290 00:13:06,480 --> 00:13:08,600 Speaker 4: and even when they give you a lot of money, 291 00:13:08,600 --> 00:13:10,880 Speaker 4: they barely do any marketing. Right now, you have to 292 00:13:10,880 --> 00:13:12,840 Speaker 4: go out and market this book, and you have to 293 00:13:12,880 --> 00:13:13,800 Speaker 4: deliver on your word. 294 00:13:14,200 --> 00:13:15,800 Speaker 5: What happens? How does that happen? 295 00:13:16,400 --> 00:13:21,400 Speaker 2: So I remember very very clearly, it was get this right. 296 00:13:21,520 --> 00:13:26,040 Speaker 1: It was December twenty sixth, two thousand and six, so 297 00:13:26,040 --> 00:13:28,520 Speaker 1: the book was slated to come out April. And I've 298 00:13:28,559 --> 00:13:30,400 Speaker 1: been thinking about this for a while with what I realized, 299 00:13:30,440 --> 00:13:34,640 Speaker 1: Like you said, publishers tend to put money behind books. 300 00:13:34,640 --> 00:13:36,520 Speaker 1: They've already put money into right, and they hadn't put 301 00:13:36,559 --> 00:13:40,240 Speaker 1: any money into mind, really, and so it's my job 302 00:13:40,280 --> 00:13:42,040 Speaker 1: to try to figure out how to market. 303 00:13:42,160 --> 00:13:44,199 Speaker 2: But I didn't have free reian. 304 00:13:44,280 --> 00:13:46,560 Speaker 1: I didn't have a full hand of options because the 305 00:13:46,559 --> 00:13:48,520 Speaker 1: publisher didn't want me meddling with a lot of stuff. 306 00:13:48,520 --> 00:13:50,560 Speaker 1: They're like, no, no, no, we might do stuff with print, 307 00:13:50,600 --> 00:13:52,240 Speaker 1: we might do stuff with this. 308 00:13:52,160 --> 00:13:53,080 Speaker 2: We might do stuff with that. 309 00:13:53,960 --> 00:13:57,559 Speaker 1: And what that left me was online, and online is 310 00:13:57,559 --> 00:13:59,240 Speaker 1: obviously a big category. 311 00:13:59,480 --> 00:14:01,360 Speaker 2: Keep in mind was end of two thousand and six 312 00:14:01,440 --> 00:14:04,520 Speaker 2: getting to this. Twitter was just coming out. 313 00:14:04,600 --> 00:14:07,320 Speaker 4: It was it was baby what was out at that time, 314 00:14:07,800 --> 00:14:09,800 Speaker 4: So it would have been to Google. 315 00:14:10,960 --> 00:14:15,000 Speaker 1: Obviously, you've ad words and things like that. Facebook, you 316 00:14:15,280 --> 00:14:17,160 Speaker 1: had Twitter, which was very nascent. 317 00:14:18,320 --> 00:14:19,400 Speaker 2: My Space was sort of. 318 00:14:19,440 --> 00:14:24,360 Speaker 1: Yeah, and there were but there was kind of word 319 00:14:24,400 --> 00:14:27,640 Speaker 1: on the street that like bloggers, bloggers were interesting, who 320 00:14:27,680 --> 00:14:31,600 Speaker 1: are these blogger people? And so I realized that if 321 00:14:31,640 --> 00:14:33,840 Speaker 1: online is the only sandbox I can plan, I should 322 00:14:33,880 --> 00:14:37,840 Speaker 1: probably figure out what the hell blogs and bloggers are. 323 00:14:37,920 --> 00:14:39,840 Speaker 1: And it's embarrassing to say it at this point, but 324 00:14:40,560 --> 00:14:42,840 Speaker 1: so I went online. I remember after Christmas and like, 325 00:14:42,880 --> 00:14:44,680 Speaker 1: I really need to figure this out. Everything I thought 326 00:14:44,680 --> 00:14:46,520 Speaker 1: I was going to do, I'm not allowed to do. Apparently, 327 00:14:47,240 --> 00:14:51,280 Speaker 1: So I searched, you know, most influential bloggers and technicoty 328 00:14:51,360 --> 00:14:53,120 Speaker 1: came up at the time. A few things, a few 329 00:14:53,240 --> 00:14:55,000 Speaker 1: a number of different things came up, and I saw 330 00:14:55,040 --> 00:14:58,960 Speaker 1: a summit. There was this uh some type of oh no, see, yes, 331 00:14:59,000 --> 00:15:03,280 Speaker 1: that's right, consumer electronic shows in Vegas. And to my mind, 332 00:15:03,280 --> 00:15:05,560 Speaker 1: because I used to do I used to have to 333 00:15:05,600 --> 00:15:08,360 Speaker 1: sell mass data storage systems when I graduated from school. 334 00:15:08,640 --> 00:15:11,040 Speaker 1: The first job I had was like boiler room selling 335 00:15:11,080 --> 00:15:13,240 Speaker 1: storage aery networks. So I made a lot of cold 336 00:15:13,280 --> 00:15:16,240 Speaker 1: calls and a lot of cold emails, and I realized, okay, well, 337 00:15:16,480 --> 00:15:17,880 Speaker 1: what is the hardest way to get a hold of 338 00:15:17,920 --> 00:15:20,440 Speaker 1: a blogger. The most crowded way is probably email, and 339 00:15:20,680 --> 00:15:25,160 Speaker 1: they're getting tons of email. Second most crowded would be phone, right, 340 00:15:25,160 --> 00:15:26,840 Speaker 1: but they don't just put their phone on the Internet 341 00:15:27,080 --> 00:15:30,120 Speaker 1: for the most part, unless unless Robert Scovel, who ended 342 00:15:30,160 --> 00:15:33,840 Speaker 1: up being very instrumental. And then the least crowded is 343 00:15:33,840 --> 00:15:36,080 Speaker 1: in person. And that's so I decided that I was 344 00:15:36,080 --> 00:15:37,600 Speaker 1: going to try to track down how do I find 345 00:15:37,600 --> 00:15:40,480 Speaker 1: groups like herds of bloggers in one place. And I 346 00:15:40,840 --> 00:15:44,160 Speaker 1: looked at CS and I bought a ticket to Vegas, 347 00:15:44,200 --> 00:15:46,640 Speaker 1: and I never went to CEES. I ended up going 348 00:15:46,680 --> 00:15:52,120 Speaker 1: to I started asking around effectively, like where can I 349 00:15:52,120 --> 00:15:55,560 Speaker 1: meet bloggers? Where could I ask bloggers questions? And they said, oh, 350 00:15:55,560 --> 00:15:57,160 Speaker 1: you should go to the you should go to the lounge. 351 00:15:57,280 --> 00:16:00,800 Speaker 1: Seagates sponsoring a lounge called the blog House h A 352 00:16:00,960 --> 00:16:03,360 Speaker 1: U S And it's free booze and free Wi Fi 353 00:16:03,440 --> 00:16:04,000 Speaker 1: for bloggers. 354 00:16:04,040 --> 00:16:07,280 Speaker 2: I was like perfect, And so I go to this blog. 355 00:16:07,040 --> 00:16:12,600 Speaker 1: House and tip for people always be nice, be nice, 356 00:16:12,600 --> 00:16:14,240 Speaker 1: and this is this, this is where it's gonna get 357 00:16:14,240 --> 00:16:15,880 Speaker 1: really that becomes really crucial. 358 00:16:15,920 --> 00:16:18,760 Speaker 2: So I walk in. There's there's a woman who's who's helping. 359 00:16:18,600 --> 00:16:22,040 Speaker 1: People get situated and sign in and checking their wristbands. 360 00:16:22,080 --> 00:16:23,640 Speaker 1: And I was, you know, I was very nice or 361 00:16:23,640 --> 00:16:26,640 Speaker 1: I didn't know anybody, and sat down and just what 362 00:16:26,800 --> 00:16:28,960 Speaker 1: I would. I would sit in on conversations and I'd 363 00:16:28,960 --> 00:16:31,920 Speaker 1: basically just say, hey, guys, I'm first time cees. I 364 00:16:31,920 --> 00:16:34,160 Speaker 1: don't know anything. Do you mind if I just eave todrop? 365 00:16:34,280 --> 00:16:35,840 Speaker 1: I would buy around a drinks but it's free. I'll 366 00:16:36,040 --> 00:16:38,680 Speaker 1: get you some drinks and they're like, yeah, okay, whatever. 367 00:16:38,800 --> 00:16:40,760 Speaker 1: And I just did that over and over and over again, 368 00:16:41,160 --> 00:16:43,400 Speaker 1: and it turned out later, you know, because I was 369 00:16:43,720 --> 00:16:45,280 Speaker 1: I was kind of lost, like baby in the woods, 370 00:16:45,280 --> 00:16:48,000 Speaker 1: and I was speaking with this woman Mariam, who was 371 00:16:48,040 --> 00:16:51,400 Speaker 1: helping people check in, and everybody wanted at that time, 372 00:16:51,440 --> 00:16:54,040 Speaker 1: to talk to this guy named Robert Scobel, who was 373 00:16:54,120 --> 00:16:55,960 Speaker 1: just he was a big deal. He was the guy 374 00:16:56,080 --> 00:16:58,480 Speaker 1: like if you wanted somebody to talk about you or 375 00:16:58,520 --> 00:17:00,600 Speaker 1: anything you were doing, he was the guy. But everyone 376 00:17:00,680 --> 00:17:02,320 Speaker 1: was on top of him. I mean everyone was just, 377 00:17:02,640 --> 00:17:05,120 Speaker 1: you know, clamoring to get a hold of this guy. 378 00:17:05,280 --> 00:17:07,400 Speaker 1: And I felt like that was not the right way 379 00:17:07,400 --> 00:17:08,680 Speaker 1: to talk to him. I didn't want to be one 380 00:17:08,720 --> 00:17:13,159 Speaker 1: of twenty people trying to get his attention. And it 381 00:17:13,280 --> 00:17:15,160 Speaker 1: turned out lo and behold. 382 00:17:15,359 --> 00:17:15,560 Speaker 2: You know. 383 00:17:15,640 --> 00:17:17,560 Speaker 1: I brought this up to this woman who was helping 384 00:17:17,560 --> 00:17:21,480 Speaker 1: me check in and she was his wife, and so 385 00:17:21,680 --> 00:17:23,640 Speaker 1: she's like, oh, you no, no problem, you can be Robert. 386 00:17:23,680 --> 00:17:25,080 Speaker 2: He's really easy to talk to, no problem. 387 00:17:25,119 --> 00:17:27,480 Speaker 1: And so just like wait until they're done doing their thing, 388 00:17:27,960 --> 00:17:29,720 Speaker 1: So like, hang out, I have nothing else to do. 389 00:17:29,760 --> 00:17:31,320 Speaker 1: Hang out for another hour and a half, two hours, 390 00:17:31,320 --> 00:17:33,720 Speaker 1: three hours, whatever it was. And she made the introduction, 391 00:17:34,119 --> 00:17:40,520 Speaker 1: and that a very small mention from Robert is one 392 00:17:40,560 --> 00:17:44,200 Speaker 1: of the critical things that started the entire snowball. And 393 00:17:45,320 --> 00:17:47,840 Speaker 1: I took my experience to see yes, because I felt 394 00:17:47,840 --> 00:17:50,080 Speaker 1: like it was positive. There weren't any big results yet 395 00:17:50,280 --> 00:17:51,840 Speaker 1: because the book hadn't come out, but I was like, 396 00:17:52,200 --> 00:17:54,639 Speaker 1: this seems to be working somehow, like I'm getting that 397 00:17:54,680 --> 00:17:57,480 Speaker 1: sixth sense that things are starting to gel. And because 398 00:17:57,520 --> 00:17:59,480 Speaker 1: I was very honest, I didn't try to impress anybody. 399 00:17:59,520 --> 00:18:00,280 Speaker 2: This is another thing. 400 00:18:00,600 --> 00:18:02,480 Speaker 1: I didn't try to impress anybody with what I knew 401 00:18:02,520 --> 00:18:04,200 Speaker 1: about tech or anything. I would be the first person 402 00:18:04,200 --> 00:18:05,919 Speaker 1: if they're like Ruby on Rails and I'd be like, 403 00:18:05,960 --> 00:18:07,879 Speaker 1: I'm sorry, I'm deep in the ignorance pool here, like 404 00:18:07,920 --> 00:18:08,480 Speaker 1: I'm drowning. 405 00:18:08,600 --> 00:18:10,200 Speaker 2: What is Ruby on Rails? I'm sorry, guys. 406 00:18:10,520 --> 00:18:13,919 Speaker 1: And it was so uncommon that people would do that 407 00:18:14,160 --> 00:18:16,600 Speaker 1: and admit when they didn't know something that people would 408 00:18:16,600 --> 00:18:18,320 Speaker 1: then start asking me questions like what are you doing 409 00:18:18,320 --> 00:18:20,160 Speaker 1: here while I'm working on my first book? Okay, what's 410 00:18:20,160 --> 00:18:21,640 Speaker 1: your book about? And I would just let them kind 411 00:18:21,640 --> 00:18:23,720 Speaker 1: of draw it out of me. I wouldn't pitch. I 412 00:18:23,720 --> 00:18:25,840 Speaker 1: wouldn't go into full pitch mode because that's just like 413 00:18:26,040 --> 00:18:28,600 Speaker 1: it's just like trying to go on dates. You can't 414 00:18:28,640 --> 00:18:31,119 Speaker 1: just suddenly give a woman a five minute pitch like 415 00:18:31,160 --> 00:18:33,080 Speaker 1: it doesn't work, Like desperation doesn't work. 416 00:18:34,000 --> 00:18:38,120 Speaker 2: It doesn't work. And so I went to south By Southwest. 417 00:18:37,880 --> 00:18:43,320 Speaker 1: And managed to like Finagle Beg and plead and negotiate 418 00:18:43,320 --> 00:18:45,399 Speaker 1: and go through many, many different people to try to 419 00:18:45,400 --> 00:18:48,120 Speaker 1: get a speaking spot, and they're like. 420 00:18:48,080 --> 00:18:48,960 Speaker 2: No, no, no. 421 00:18:49,080 --> 00:18:51,560 Speaker 1: And Hugh who Hugh four is, who runs south By 422 00:18:51,560 --> 00:18:54,640 Speaker 1: Southwest Interactive is now a good friend. But at the time, 423 00:18:54,760 --> 00:18:56,720 Speaker 1: like he must have been so irritated because like keptain trying, 424 00:18:56,760 --> 00:18:57,560 Speaker 1: keptain Training's. 425 00:18:57,320 --> 00:18:58,680 Speaker 2: Like no, no, no, no no. And then they had 426 00:18:58,720 --> 00:19:01,040 Speaker 2: a cancelation. I think I should last minute cancelation. 427 00:19:01,080 --> 00:19:02,640 Speaker 1: They're like, okay, you can go into the sponsored room 428 00:19:02,680 --> 00:19:05,080 Speaker 1: or people are gonna be like eating and drinking, like 429 00:19:05,480 --> 00:19:08,840 Speaker 1: non ideal. Right, but you'll be in the Adobe I 430 00:19:08,880 --> 00:19:11,639 Speaker 1: think it was the Adobe such and such room. 431 00:19:11,160 --> 00:19:12,960 Speaker 2: And you'll have a half hour an hour. 432 00:19:13,640 --> 00:19:16,760 Speaker 1: And when I gave that presentation and I and I 433 00:19:16,800 --> 00:19:18,120 Speaker 1: didn't have a place to stay. 434 00:19:18,160 --> 00:19:20,480 Speaker 2: All the hotels were sold out. All those memories are 435 00:19:20,520 --> 00:19:21,120 Speaker 2: coming back now. 436 00:19:21,520 --> 00:19:23,960 Speaker 1: I stayed no, I know, I don't know, I'm gonna 437 00:19:23,960 --> 00:19:25,880 Speaker 1: get tear up here. So I stayed at a friend's house. 438 00:19:25,880 --> 00:19:27,720 Speaker 1: And you know, love this, and I was so nervous 439 00:19:27,760 --> 00:19:31,560 Speaker 1: about giving my presentation. He had three chuahas, all all 440 00:19:31,600 --> 00:19:34,280 Speaker 1: of different personalities, different sizes, and I went into the 441 00:19:34,320 --> 00:19:36,040 Speaker 1: garage and the dogs camis I thought I was going 442 00:19:36,080 --> 00:19:38,280 Speaker 1: to go get food, and I gave my presentation of 443 00:19:38,320 --> 00:19:43,199 Speaker 1: these chiuahuas over and over and over again, and and 444 00:19:43,440 --> 00:19:45,320 Speaker 1: of course, well I assume they couldn't understand a word 445 00:19:45,320 --> 00:19:47,639 Speaker 1: I was saying. But if I was boring, like if 446 00:19:47,640 --> 00:19:50,040 Speaker 1: I didn't move around, if I wasn't engaging, they would 447 00:19:50,040 --> 00:19:52,360 Speaker 1: take off. And if I was like doing this kind 448 00:19:52,400 --> 00:19:54,240 Speaker 1: of stuff and like, you know, do you have really 449 00:19:54,280 --> 00:19:56,959 Speaker 1: tony robbins at them and keeping that engage, then they 450 00:19:56,960 --> 00:19:59,240 Speaker 1: sat there kind of like you mesmerized. 451 00:20:02,200 --> 00:20:04,359 Speaker 2: Oh no, yeah, yeah, yeah, no exactly what they're like, 452 00:20:04,400 --> 00:20:06,880 Speaker 2: I don't know. Whatever he's doing, it looks like it's. 453 00:20:06,320 --> 00:20:09,160 Speaker 1: Exciting, so I'll watch and and I went. I gave 454 00:20:09,200 --> 00:20:11,879 Speaker 1: this presentation. The tech failed. I remember that I had 455 00:20:11,880 --> 00:20:14,480 Speaker 1: a whole presentation and like the laptop, like the internet 456 00:20:14,480 --> 00:20:16,000 Speaker 1: connection was dead. 457 00:20:16,400 --> 00:20:18,480 Speaker 2: And I was like, okay, I guess Scott, I'm just 458 00:20:18,480 --> 00:20:19,199 Speaker 2: gonna have to wing it. 459 00:20:19,320 --> 00:20:23,280 Speaker 1: And but I'd rehearsed so much, gave this presentation, and 460 00:20:23,320 --> 00:20:26,840 Speaker 1: that was just that's that's where it took off. 461 00:20:27,480 --> 00:20:30,159 Speaker 4: Yeah, well, first of all, I think I think the 462 00:20:30,200 --> 00:20:32,360 Speaker 4: most important thing that I don't know if everybody else 463 00:20:32,359 --> 00:20:34,359 Speaker 4: is gonna learn, But I have two hot dogs and 464 00:20:34,400 --> 00:20:36,280 Speaker 4: two chihuahua song gonna start doing. 465 00:20:36,119 --> 00:20:41,200 Speaker 5: My opinions no matter what. But I think the valuable. 466 00:20:40,800 --> 00:20:43,040 Speaker 4: Thing that you mentioned in the story a couple of things. 467 00:20:43,080 --> 00:20:45,639 Speaker 4: First of all, what you said about the bloggers is going, 468 00:20:45,760 --> 00:20:48,520 Speaker 4: you know, at them the normal traditional route. You know, 469 00:20:49,040 --> 00:20:51,679 Speaker 4: individuals who are in the space, they are approached a 470 00:20:51,720 --> 00:20:54,040 Speaker 4: million times. And I had the same problem with music 471 00:20:54,160 --> 00:20:56,760 Speaker 4: artists and producers. I can go down and try to 472 00:20:56,760 --> 00:20:59,240 Speaker 4: find them at a conference when they're getting nine thousand 473 00:20:59,280 --> 00:21:00,680 Speaker 4: cards something like that. 474 00:21:00,840 --> 00:21:01,440 Speaker 5: You know what I did. 475 00:21:01,560 --> 00:21:03,399 Speaker 4: I started trying to find a way to meet them 476 00:21:03,440 --> 00:21:06,000 Speaker 4: in clubs and hang out at the studio, because you know, 477 00:21:06,320 --> 00:21:08,760 Speaker 4: a music artist is not waking up till two o'clock 478 00:21:08,800 --> 00:21:11,000 Speaker 4: in the afternoon because they aren't performing on in the. 479 00:21:10,920 --> 00:21:13,159 Speaker 5: Studio all night. So I tried to do that. Of course. 480 00:21:14,000 --> 00:21:16,119 Speaker 4: I think also one of the most important things you 481 00:21:16,160 --> 00:21:20,840 Speaker 4: said is be nice everybody. You know, Mary Kay made 482 00:21:20,880 --> 00:21:23,399 Speaker 4: a statement years ago. Of course, everybody's walking around with 483 00:21:23,400 --> 00:21:26,680 Speaker 4: an invisible sign on them saying make me feel important, right, 484 00:21:27,200 --> 00:21:30,640 Speaker 4: And many people think that this whole thing of walking 485 00:21:30,680 --> 00:21:32,640 Speaker 4: around with yeah, I need to speak to the man. 486 00:21:32,680 --> 00:21:35,840 Speaker 4: I think that's that's not probably gonna get you as 487 00:21:35,880 --> 00:21:38,200 Speaker 4: far as speaking to the wife or the daughter of 488 00:21:38,240 --> 00:21:41,800 Speaker 4: the kids. And many times even her shark tank something 489 00:21:41,920 --> 00:21:43,680 Speaker 4: will a product I'll have, it'll air. 490 00:21:43,800 --> 00:21:45,080 Speaker 5: I'll call all. 491 00:21:45,000 --> 00:21:47,040 Speaker 4: My big to do guys, Hey, I want to do 492 00:21:47,080 --> 00:21:49,880 Speaker 4: a deal with you, and they'll go, yeah whatever. Let 493 00:21:49,920 --> 00:21:52,520 Speaker 4: them be home in the bed with their wife watching 494 00:21:52,600 --> 00:21:55,840 Speaker 4: TV and some chips and that product. Then air she goes, 495 00:21:55,920 --> 00:21:59,439 Speaker 4: oh my god, I would use that. My phone lights 496 00:21:59,520 --> 00:22:03,800 Speaker 4: up the next stay. So the most trusted advisors of 497 00:22:04,119 --> 00:22:07,680 Speaker 4: individuals are the people they love and make sure you're nice, 498 00:22:07,720 --> 00:22:09,800 Speaker 4: and especially even if they don't love them, and they 499 00:22:10,160 --> 00:22:13,720 Speaker 4: trust them like their secretaries or their doctors. These are 500 00:22:13,760 --> 00:22:16,000 Speaker 4: the people that can say, hey, this is a good 501 00:22:16,000 --> 00:22:18,640 Speaker 4: guy or this is a great girl. So I love 502 00:22:18,680 --> 00:22:21,960 Speaker 4: those stories and that's absolutely the most amazing thing. And 503 00:22:22,000 --> 00:22:24,199 Speaker 4: I think that one of the last things are is 504 00:22:24,280 --> 00:22:27,200 Speaker 4: your transparency. Don't walk in the room like you know everything, 505 00:22:27,240 --> 00:22:31,480 Speaker 4: because when you're talking to very seasoned people, there's a 506 00:22:31,520 --> 00:22:34,240 Speaker 4: certain code and or language that we speak. Not that 507 00:22:34,280 --> 00:22:36,439 Speaker 4: it's hidden, but there's certain things you would say that 508 00:22:36,560 --> 00:22:39,159 Speaker 4: can pick up that we know that you're lying or 509 00:22:39,640 --> 00:22:42,240 Speaker 4: you don't know what you're talking, right now a sudden 510 00:22:42,240 --> 00:22:45,040 Speaker 4: you have the book deal, you meet the bloggers the book. 511 00:22:45,520 --> 00:22:47,359 Speaker 4: You know, where does the book end up in life? 512 00:22:47,440 --> 00:22:48,040 Speaker 5: At that point? 513 00:22:48,400 --> 00:22:48,600 Speaker 2: You know? 514 00:22:48,600 --> 00:22:52,000 Speaker 5: And just give us the basically the what grade did 515 00:22:52,000 --> 00:22:52,680 Speaker 5: you get on that book? 516 00:22:53,000 --> 00:22:53,240 Speaker 3: Ah? 517 00:22:53,480 --> 00:22:55,800 Speaker 1: Well, you know the book was hard to write. I 518 00:22:55,840 --> 00:23:02,560 Speaker 1: still find writing really difficult and book launches, and I 519 00:23:02,640 --> 00:23:07,720 Speaker 1: constrained what I spent. Also, I could have spent more 520 00:23:07,760 --> 00:23:10,520 Speaker 1: and I chose not to. I kept my expense is 521 00:23:10,600 --> 00:23:12,520 Speaker 1: really tight. I mean I was like five to ten 522 00:23:12,600 --> 00:23:15,240 Speaker 1: grand and that's mostly just flying around trying to find people. 523 00:23:17,200 --> 00:23:18,040 Speaker 2: But part of the reason I. 524 00:23:18,080 --> 00:23:21,480 Speaker 1: Kept it tight is it made it required that my 525 00:23:21,520 --> 00:23:25,679 Speaker 1: thinking was more precise, and it required that my thinking 526 00:23:25,880 --> 00:23:29,440 Speaker 1: was unorthodox. Right, So even if you can afford more, 527 00:23:29,680 --> 00:23:32,320 Speaker 1: whether it's time, money, whatever, it doesn't mean you should 528 00:23:32,440 --> 00:23:35,639 Speaker 1: use it because you don't want all of that margin 529 00:23:35,680 --> 00:23:38,440 Speaker 1: for error. Necessarily want to force the hard thinking. So 530 00:23:38,480 --> 00:23:41,840 Speaker 1: when the book came out, I remember I was killing 531 00:23:41,880 --> 00:23:45,720 Speaker 1: myself for this book launch. And I should also point 532 00:23:45,720 --> 00:23:47,680 Speaker 1: out that the point of the Four Hour Week and 533 00:23:47,680 --> 00:23:51,199 Speaker 1: all the case studies in it is that you control 534 00:23:51,440 --> 00:23:54,320 Speaker 1: this currency called time, and you can allocate it to 535 00:23:54,440 --> 00:23:55,840 Speaker 1: things that either give you the most pleasure of the 536 00:23:55,920 --> 00:23:58,159 Speaker 1: highest leverage, right, And in this case, I knew the 537 00:23:58,160 --> 00:23:59,920 Speaker 1: book was going to give me the most leverage if 538 00:24:00,040 --> 00:24:03,840 Speaker 1: executed well. So I was just killing myself, you know, 539 00:24:03,920 --> 00:24:05,400 Speaker 1: kind of after doing an eighty twenty analysis. 540 00:24:05,400 --> 00:24:07,040 Speaker 2: I'm like, this is where my time is best spent. 541 00:24:07,320 --> 00:24:09,080 Speaker 1: And I did h I don't know if you I'm 542 00:24:09,080 --> 00:24:11,439 Speaker 1: sure you're blind on satellite radio tours before, where you 543 00:24:11,520 --> 00:24:14,640 Speaker 1: just walk in and you do like forty radio shows 544 00:24:14,680 --> 00:24:15,879 Speaker 1: in a row. It's exhausting. 545 00:24:15,960 --> 00:24:39,520 Speaker 2: It's exhausting. Forty radio shows in a row. It's exhausting. 546 00:24:40,240 --> 00:24:42,160 Speaker 2: And I was towards the end of the day. 547 00:24:42,280 --> 00:24:44,280 Speaker 1: This was a Wednesday, I'm pretty sure it was a Wednesday, 548 00:24:44,640 --> 00:24:47,560 Speaker 1: and I was just demolished. And I got a call 549 00:24:47,760 --> 00:24:50,040 Speaker 1: from my editor and I was like, hey, yeah, there, 550 00:24:50,040 --> 00:24:50,600 Speaker 1: how's it gone. 551 00:24:50,880 --> 00:24:51,280 Speaker 2: I'm dead. 552 00:24:51,320 --> 00:24:52,920 Speaker 1: I'm really beat, Like I don't know if my brain's 553 00:24:52,920 --> 00:24:54,800 Speaker 1: gonna be very helpful it now. She's like, well, hi there, 554 00:24:54,840 --> 00:24:59,119 Speaker 1: mister New York Times best selling author. And I was like, okay, curse. 555 00:24:59,280 --> 00:25:00,560 Speaker 1: I was just like I got I was like, Heather, 556 00:25:00,760 --> 00:25:02,720 Speaker 1: please don't fuck with me right now. I'm so tired. 557 00:25:02,880 --> 00:25:03,480 Speaker 2: Please don't. 558 00:25:03,560 --> 00:25:06,680 Speaker 1: And she's like, no, you hit the list like you are, 559 00:25:06,800 --> 00:25:09,440 Speaker 1: you're on the extended list, but you hit the list, 560 00:25:09,440 --> 00:25:13,040 Speaker 1: and I was just like ah, and you know, I 561 00:25:13,119 --> 00:25:15,080 Speaker 1: just kind of leaned back against the wall and fell down, 562 00:25:15,119 --> 00:25:16,480 Speaker 1: and I was like kind of sitting there with my 563 00:25:16,520 --> 00:25:19,520 Speaker 1: head in my hands, and I was like, wow, you know, 564 00:25:19,520 --> 00:25:21,640 Speaker 1: I'd wanted it, but like on some level didn't think 565 00:25:21,640 --> 00:25:22,359 Speaker 1: it was gonna happen. 566 00:25:22,400 --> 00:25:25,240 Speaker 2: And so the first book. 567 00:25:25,080 --> 00:25:29,080 Speaker 1: Just explodes and goes ballistic, I mean, goes completely nuts 568 00:25:29,200 --> 00:25:31,080 Speaker 1: and hits the New York Times list, stays on the 569 00:25:31,119 --> 00:25:33,000 Speaker 1: New York Times list for four about four and a 570 00:25:33,040 --> 00:25:38,280 Speaker 1: half years, unbroken. Every week hits number one, gets translated 571 00:25:38,280 --> 00:25:43,280 Speaker 1: into now forty something odd languages, and still still sits 572 00:25:43,280 --> 00:25:44,760 Speaker 1: around like two hundred on Amazon now. 573 00:25:45,080 --> 00:25:47,560 Speaker 4: And it is amazing, you know, I go on after that, 574 00:25:47,680 --> 00:25:51,040 Speaker 4: you go and do the four hour Body yep, correct, 575 00:25:51,119 --> 00:25:54,119 Speaker 4: and again bang right out of there. Now, all of 576 00:25:54,160 --> 00:25:57,199 Speaker 4: a sudden, you know, you decide to do exactly what 577 00:25:57,320 --> 00:25:59,280 Speaker 4: you do best. You start to look at the next 578 00:25:59,320 --> 00:26:03,119 Speaker 4: best oportun tunities where the trend and or the people 579 00:26:03,160 --> 00:26:05,800 Speaker 4: are going, because you know, you know, as they say you, 580 00:26:05,800 --> 00:26:08,560 Speaker 4: you know you want to be where it's going to be. 581 00:26:08,720 --> 00:26:11,440 Speaker 5: Not yeah, it's at now, right, you go do a deal, right, 582 00:26:11,480 --> 00:26:13,440 Speaker 5: and what happens with this this book deal? 583 00:26:13,520 --> 00:26:14,840 Speaker 2: You go to do? Yeah? 584 00:26:14,920 --> 00:26:17,159 Speaker 1: So yeah, exactly like Wayne Gretzky, Right, you want you 585 00:26:17,160 --> 00:26:18,520 Speaker 1: want to go to where the puck is going to be, 586 00:26:18,600 --> 00:26:21,359 Speaker 1: not where it is. And I noticed a trend where 587 00:26:21,560 --> 00:26:26,359 Speaker 1: with the four hour workweek, the percentage of digital sales 588 00:26:26,480 --> 00:26:29,960 Speaker 1: ebooks was about i'd say six percent in the first 589 00:26:30,040 --> 00:26:32,320 Speaker 1: month or two, because the kindle was also just becoming 590 00:26:32,359 --> 00:26:35,199 Speaker 1: a thing, right, and then for the for our body 591 00:26:35,320 --> 00:26:38,280 Speaker 1: it was about twenty five thirty percent. And I could 592 00:26:38,280 --> 00:26:41,040 Speaker 1: just I could see where the trend was going and 593 00:26:41,080 --> 00:26:43,800 Speaker 1: where consumption was going of printed material. 594 00:26:44,680 --> 00:26:44,920 Speaker 2: Uh. 595 00:26:44,960 --> 00:26:47,920 Speaker 1: So I had an opportunity to be the first major 596 00:26:47,960 --> 00:26:51,120 Speaker 1: book acquired by Amazon Publishing, which is not self publishing. 597 00:26:51,119 --> 00:26:54,560 Speaker 1: So Amazon was was and did launch Amazon Publishing, which 598 00:26:54,600 --> 00:26:58,080 Speaker 1: would pay advances, recruit authors, and compete head to head 599 00:26:58,480 --> 00:27:01,520 Speaker 1: against the Big six you know those assimon is shues, through's, 600 00:27:01,520 --> 00:27:02,719 Speaker 1: the random houses and everything. 601 00:27:03,560 --> 00:27:05,240 Speaker 2: And I had a chance to be. 602 00:27:05,320 --> 00:27:08,280 Speaker 1: The first, right, and I like being first. There are 603 00:27:08,320 --> 00:27:09,960 Speaker 1: a lot of risks with that. You take a lot 604 00:27:10,000 --> 00:27:12,400 Speaker 1: of arrows. If anything's going to go wrong, you're gonna 605 00:27:12,400 --> 00:27:15,399 Speaker 1: feel it. But I just I love doing it. It's one 606 00:27:15,400 --> 00:27:17,199 Speaker 1: of those things that's what gets me excited. And I 607 00:27:17,240 --> 00:27:19,040 Speaker 1: was like, you know, like, if that's a wave no 608 00:27:19,119 --> 00:27:21,480 Speaker 1: one served before, I want to try that. 609 00:27:21,840 --> 00:27:26,040 Speaker 2: And so decided to partner with Amazon. And it was huge. 610 00:27:26,080 --> 00:27:28,800 Speaker 1: News went out New York Times, everything, and I expected 611 00:27:28,800 --> 00:27:31,080 Speaker 1: there to be some blowbacks, right, expected there to be 612 00:27:31,119 --> 00:27:34,920 Speaker 1: some issues, but man, where there are a lot of issues. 613 00:27:35,400 --> 00:27:38,240 Speaker 1: Barnes and Noble somewhat expected. 614 00:27:39,640 --> 00:27:39,680 Speaker 3: It. 615 00:27:40,040 --> 00:27:40,840 Speaker 2: Boycotted the book. 616 00:27:40,920 --> 00:27:43,320 Speaker 5: So no, the biggest, the biggest guys. 617 00:27:43,200 --> 00:27:45,520 Speaker 2: Yeah, the big the big guy, like the big guy. 618 00:27:45,680 --> 00:27:48,640 Speaker 1: And then a ton of other folks in the UK, 619 00:27:48,840 --> 00:27:52,199 Speaker 1: Canada followed suit, and then the indies followed suit. And 620 00:27:52,200 --> 00:27:55,400 Speaker 1: then what I didn't expect was the big box guys 621 00:27:55,400 --> 00:28:00,880 Speaker 1: who were also afraid of Amazon for related but different reasons. Cosco, Target, 622 00:28:00,920 --> 00:28:04,560 Speaker 1: Walmart all boycott of the book. So now you're in 623 00:28:04,560 --> 00:28:06,879 Speaker 1: a situation. I was in a situation where it's like, Okay, 624 00:28:07,280 --> 00:28:10,240 Speaker 1: my entire reputation the last three years of my life 625 00:28:10,760 --> 00:28:14,000 Speaker 1: and I put about three years into each book. It 626 00:28:14,080 --> 00:28:16,800 Speaker 1: hinges on getting this to as many people as possible. 627 00:28:17,440 --> 00:28:21,679 Speaker 1: And I have effectively zero retail distribution right now. What 628 00:28:22,240 --> 00:28:26,680 Speaker 1: And I had to do a bunch of very unorthodox 629 00:28:26,720 --> 00:28:29,399 Speaker 1: things to try to get it out into people's hands. 630 00:28:29,400 --> 00:28:33,240 Speaker 1: So one, and there's an expression you hear sometimes in publishing, 631 00:28:33,280 --> 00:28:34,879 Speaker 1: which is the hardest place to sell a book is 632 00:28:34,920 --> 00:28:37,720 Speaker 1: in a bookstore. Why because there are a million other books. 633 00:28:37,800 --> 00:28:42,760 Speaker 1: And I started reaching out to other people with large 634 00:28:42,800 --> 00:28:44,880 Speaker 1: retail footprints, and Panera Bread was. 635 00:28:44,880 --> 00:28:45,440 Speaker 2: One of them. 636 00:28:46,280 --> 00:28:49,120 Speaker 1: And it turned out I had a lot of fans 637 00:28:49,160 --> 00:28:51,240 Speaker 1: at Panera and. 638 00:28:52,600 --> 00:28:53,280 Speaker 2: As a benefit of the. 639 00:28:53,280 --> 00:28:56,680 Speaker 1: First book, and so we did sort of a shock 640 00:28:56,720 --> 00:29:00,200 Speaker 1: and hall campaign in New York City, specifically around all 641 00:29:00,200 --> 00:29:03,360 Speaker 1: the other publishers to like fire a warning shot. And 642 00:29:03,440 --> 00:29:07,080 Speaker 1: so the book distribution through Panera was done primarily in 643 00:29:07,080 --> 00:29:09,440 Speaker 1: New York. But it was for the pr benefit, right right, 644 00:29:09,480 --> 00:29:11,440 Speaker 1: because there wasn't planned to do the whole thing Nationho. Well, 645 00:29:11,480 --> 00:29:14,640 Speaker 1: I talk at this point for our chef, right, So 646 00:29:14,680 --> 00:29:17,040 Speaker 1: we're doing for our chef. And we launched it with 647 00:29:17,200 --> 00:29:21,360 Speaker 1: a secret menu also at Panera where people could get 648 00:29:21,400 --> 00:29:24,520 Speaker 1: slow carb items, which means no bread. At Panera, it 649 00:29:24,560 --> 00:29:28,520 Speaker 1: means bread. So we did all this simultaneously. I also 650 00:29:28,840 --> 00:29:31,200 Speaker 1: so I had to think about basically going back to 651 00:29:31,200 --> 00:29:34,600 Speaker 1: square one, because it's as if I have almost as 652 00:29:34,600 --> 00:29:36,760 Speaker 1: if I have no money, because I have no retail 653 00:29:36,760 --> 00:29:37,520 Speaker 1: distribution at all. 654 00:29:37,560 --> 00:29:38,240 Speaker 2: So it's like, oh, you. 655 00:29:38,160 --> 00:29:40,520 Speaker 5: Didn't have it's not that you didn't have any money. 656 00:29:40,600 --> 00:29:43,680 Speaker 5: You were actually negative. You had enemies. Yeah, I had enemies, right, right, 657 00:29:44,360 --> 00:29:44,960 Speaker 5: you had money. 658 00:29:45,000 --> 00:29:46,800 Speaker 1: Even if I had money, I couldn't buy my way 659 00:29:46,840 --> 00:29:49,160 Speaker 1: into placement at the end cap in Barnsdoba. 660 00:29:49,200 --> 00:29:51,160 Speaker 2: What wouldn't happen, right exactly. So I was actually at 661 00:29:51,160 --> 00:29:55,000 Speaker 2: a deficit. So we did a bunch of really interesting things. 662 00:29:55,480 --> 00:29:58,600 Speaker 1: We also basically at the same time, I took over Panera, 663 00:29:59,000 --> 00:30:02,120 Speaker 1: negotiated really well, and took over a portion of the 664 00:30:02,160 --> 00:30:04,160 Speaker 1: taxi cabs in New York City to run a trailer 665 00:30:04,160 --> 00:30:08,280 Speaker 1: for the book. And simultaneous with that did something which 666 00:30:08,320 --> 00:30:12,280 Speaker 1: costs really no money at the time, got in touch 667 00:30:12,280 --> 00:30:15,040 Speaker 1: with BitTorrent. And BitTorrent, for those people who don't know, 668 00:30:15,080 --> 00:30:16,760 Speaker 1: I mean, it's a it's a peer to peer file 669 00:30:16,920 --> 00:30:20,440 Speaker 1: file sharing network. Basically, they wouldn't like that description very much, 670 00:30:20,440 --> 00:30:24,520 Speaker 1: but where you can find almost anything, and and they 671 00:30:24,560 --> 00:30:26,640 Speaker 1: wanted to establish themselves. And this is where you have 672 00:30:26,640 --> 00:30:28,560 Speaker 1: to figure out what other people want. I know, you 673 00:30:28,640 --> 00:30:30,680 Speaker 1: know this, but it's like it can't just be the 674 00:30:30,720 --> 00:30:33,080 Speaker 1: I need I need. Like you said, what does what 675 00:30:33,120 --> 00:30:35,520 Speaker 1: do other people want? And I sought out people like 676 00:30:35,560 --> 00:30:38,080 Speaker 1: Bittor because they wanted to establish themselves as a way 677 00:30:38,120 --> 00:30:42,680 Speaker 1: for legitimate artists or producers to spread. 678 00:30:42,320 --> 00:30:43,560 Speaker 2: Content to new fans. 679 00:30:43,680 --> 00:30:45,400 Speaker 1: And I was like, I can be your poster boy, 680 00:30:45,720 --> 00:30:47,960 Speaker 1: right and I will basically in the same pitch I 681 00:30:48,000 --> 00:30:50,200 Speaker 1: gave to Crown right when I sold my first book. 682 00:30:50,240 --> 00:30:52,560 Speaker 2: I was like, I will, I will do everything. 683 00:30:52,600 --> 00:30:53,280 Speaker 5: I'm going hard. 684 00:30:53,360 --> 00:30:56,160 Speaker 1: I'll go hard because this I need this, so I 685 00:30:56,200 --> 00:30:58,120 Speaker 1: will do everything I can to put you guys on 686 00:30:58,160 --> 00:31:00,320 Speaker 1: the map. With like mainstream media as a legit admit 687 00:31:00,440 --> 00:31:03,080 Speaker 1: source of distribution. So did a big partnership with them. 688 00:31:03,400 --> 00:31:06,320 Speaker 1: A ton of content given away for free email gates, 689 00:31:06,360 --> 00:31:08,480 Speaker 1: which means we got email addresses for people who signed 690 00:31:08,520 --> 00:31:10,600 Speaker 1: up to get these things for free. Long story short, 691 00:31:10,640 --> 00:31:13,960 Speaker 1: it was the entire Torrent bundle. So if you see 692 00:31:14,000 --> 00:31:16,320 Speaker 1: a four hour chef bundle, you can still find it 693 00:31:16,480 --> 00:31:18,920 Speaker 1: was downloaded. I think more than two and a half 694 00:31:18,960 --> 00:31:22,400 Speaker 1: million times, and it became at the end of the 695 00:31:22,480 --> 00:31:25,200 Speaker 1: day when we looked at it in retrospect like the 696 00:31:25,280 --> 00:31:28,800 Speaker 1: number five I think most downloaded Torrent of the entire 697 00:31:28,880 --> 00:31:31,320 Speaker 1: year ahead of some of the biggest musicians you've heard of, 698 00:31:31,960 --> 00:31:35,720 Speaker 1: And all of these things helped drive it to you know, 699 00:31:35,800 --> 00:31:38,640 Speaker 1: number one, Wall Street Journal hit the list, stay there, 700 00:31:38,800 --> 00:31:41,640 Speaker 1: sat there for a while. And would I have sold 701 00:31:41,680 --> 00:31:44,800 Speaker 1: more books if I had full retail rollout, probably? 702 00:31:45,200 --> 00:31:47,920 Speaker 2: Would it have forced me to be as innovative? Probably not. 703 00:31:48,480 --> 00:31:50,400 Speaker 2: Do I regret having made the decision. 704 00:31:50,160 --> 00:31:52,680 Speaker 5: Though, And that's it. 705 00:31:52,760 --> 00:31:55,600 Speaker 4: And I think you are the epitome and you sum 706 00:31:55,760 --> 00:31:58,120 Speaker 4: it all up. I mean, you know, the lessons the 707 00:31:58,160 --> 00:32:01,800 Speaker 4: takeaways from there are two things. Number one is, uh, 708 00:32:01,880 --> 00:32:05,000 Speaker 4: you know, people believe that that after they get to 709 00:32:05,080 --> 00:32:07,080 Speaker 4: a certain stage and life, for if they get to 710 00:32:07,120 --> 00:32:09,240 Speaker 4: that certain stage life, they're not going to have roadblocks 711 00:32:09,280 --> 00:32:12,440 Speaker 4: and obstacles. So whether you're Steve Jobs who is fired 712 00:32:12,800 --> 00:32:16,160 Speaker 4: or at Apple, or your Bill Gates and the government 713 00:32:16,240 --> 00:32:18,800 Speaker 4: is coming after you for this to try to try 714 00:32:18,840 --> 00:32:21,080 Speaker 4: to choke you, or your Donald Trump and you. 715 00:32:21,440 --> 00:32:23,400 Speaker 5: Leverage too much of your properties or. 716 00:32:23,400 --> 00:32:25,680 Speaker 4: Your damon John And after Foobo goes, they go, oh, 717 00:32:25,760 --> 00:32:28,280 Speaker 4: that was just a bad people don't like bagga jeans. No, 718 00:32:28,920 --> 00:32:32,480 Speaker 4: it's never gonna happen again. Don't think that it's ever 719 00:32:32,600 --> 00:32:35,640 Speaker 4: going to stop. Actually, the more successful you become. 720 00:32:35,440 --> 00:32:37,840 Speaker 2: You just trade up. Get yeah, you just trade up. 721 00:32:38,120 --> 00:32:39,800 Speaker 5: Exactly, You just trade up the haters. 722 00:32:39,880 --> 00:32:40,040 Speaker 1: Right. 723 00:32:40,520 --> 00:32:45,080 Speaker 4: But on the also, what you also have really showed 724 00:32:45,120 --> 00:32:48,640 Speaker 4: me and everybody who's watching is at whatever level you get, 725 00:32:48,720 --> 00:32:50,520 Speaker 4: you have to roll up your sleeves and you have 726 00:32:50,600 --> 00:32:53,280 Speaker 4: to dig in deep, and you yourself have to do 727 00:32:53,320 --> 00:32:54,840 Speaker 4: it if you think you're going to allocate it to 728 00:32:54,840 --> 00:32:57,160 Speaker 4: everybody else, and the whole idea about being a boss 729 00:32:57,200 --> 00:32:58,960 Speaker 4: and the owners to sit home and do this and 730 00:32:59,000 --> 00:33:02,400 Speaker 4: that I don't believe that success is going to follow that, 731 00:33:03,520 --> 00:33:06,040 Speaker 4: and you've proved it and shown it, so you go 732 00:33:06,080 --> 00:33:08,080 Speaker 4: ahead and break all the records, and of course the 733 00:33:08,120 --> 00:33:11,400 Speaker 4: book goes off to doing really really impressive numbers and 734 00:33:11,440 --> 00:33:13,280 Speaker 4: it's still out there, and you know, I just want 735 00:33:13,320 --> 00:33:14,200 Speaker 4: to sum this all. 736 00:33:14,120 --> 00:33:18,600 Speaker 5: Up because, first of all, here's where I find you amazing. 737 00:33:19,600 --> 00:33:21,800 Speaker 5: I find the fact that you find. 738 00:33:21,680 --> 00:33:26,440 Speaker 4: New and viable veins to go out there and push 739 00:33:26,520 --> 00:33:29,840 Speaker 4: your agenda as well as enriched people's lives. Because if 740 00:33:29,840 --> 00:33:33,680 Speaker 4: you really look at not only how you've gotten there, 741 00:33:33,920 --> 00:33:38,360 Speaker 4: what you've put out is probably the most valuable thing 742 00:33:39,120 --> 00:33:41,440 Speaker 4: that we have in our lives. There's only three things 743 00:33:41,440 --> 00:33:45,840 Speaker 4: that really can help us in life or hurt us. 744 00:33:46,000 --> 00:33:50,800 Speaker 4: And it's time. It's your health, and it's your nutrition, 745 00:33:50,920 --> 00:33:53,960 Speaker 4: and they're all married together. And if any one of 746 00:33:54,000 --> 00:33:58,280 Speaker 4: those three fall, you can't be successful. And I'm not 747 00:33:58,320 --> 00:34:01,480 Speaker 4: talking about success is necessarily going to be money. You 748 00:34:01,480 --> 00:34:03,520 Speaker 4: can't have a productive life as a father and mother, 749 00:34:03,600 --> 00:34:06,360 Speaker 4: a child, you know, a loved one, and or you 750 00:34:06,440 --> 00:34:07,520 Speaker 4: can't have success. 751 00:34:07,560 --> 00:34:09,480 Speaker 5: So, first of all, that's valuable. 752 00:34:09,120 --> 00:34:12,440 Speaker 4: And I really urge everybody who's watching this to please 753 00:34:12,560 --> 00:34:15,120 Speaker 4: please read the books, and I am a huge fan 754 00:34:15,160 --> 00:34:16,719 Speaker 4: of it. I'm just gonna summ it up with some 755 00:34:16,719 --> 00:34:18,759 Speaker 4: of the other things that Tim has done, and this 756 00:34:18,920 --> 00:34:22,000 Speaker 4: is going to be very very short, but Tim is 757 00:34:22,040 --> 00:34:24,920 Speaker 4: an investor and advisor in things such as you may 758 00:34:24,920 --> 00:34:29,880 Speaker 4: have heard of him Facebook, Shopify, Uber ever know, angel List, Twitter, 759 00:34:29,960 --> 00:34:34,160 Speaker 4: and the list goes on. I will list everything and 760 00:34:34,200 --> 00:34:37,799 Speaker 4: every way that you can really check out Tim's materials 761 00:34:37,920 --> 00:34:40,040 Speaker 4: and I'm a big fan of his. Thank you, Tim 762 00:34:40,080 --> 00:34:42,759 Speaker 4: for hanging out with me, and I really did learn things. 763 00:34:42,920 --> 00:34:43,960 Speaker 5: I'm a student of life man. 764 00:34:44,480 --> 00:34:46,600 Speaker 2: Thank you. This is great. I appreciate it. 765 00:34:48,400 --> 00:34:51,160 Speaker 4: That Moment with Damon John is a production of the 766 00:34:51,200 --> 00:34:55,120 Speaker 4: Black Effect Podcast Network. For more podcasts from the Black 767 00:34:55,160 --> 00:35:00,600 Speaker 4: Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts, or 768 00:35:00,600 --> 00:35:03,960 Speaker 4: wherever you listen to your favorite show, and don't forget 769 00:35:04,000 --> 00:35:07,280 Speaker 4: to subscribe to and rate the show. 770 00:35:07,880 --> 00:35:09,319 Speaker 3: And of course you can all connect with me on 771 00:35:09,360 --> 00:35:10,960 Speaker 3: any of my social media platforms. 772 00:35:11,000 --> 00:35:15,360 Speaker 5: At the Shark Daymon spelt like Raymond, but what a 773 00:35:15,440 --> 00:35:15,480 Speaker 5: d