1 00:00:00,280 --> 00:00:03,760 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,000 --> 00:00:06,840 Speaker 1: shorten up the season? How do we present football to 3 00:00:06,920 --> 00:00:08,920 Speaker 1: the audience of the future. I don't think that most 4 00:00:08,920 --> 00:00:12,160 Speaker 1: players understand the power that they have. The future of 5 00:00:12,160 --> 00:00:16,439 Speaker 1: IndyCar racing is looking bright. Scott Sashnik, very basic math here, 6 00:00:16,480 --> 00:00:19,319 Speaker 1: more bidders means more money, Evan Nobody Williams. The team 7 00:00:19,520 --> 00:00:22,599 Speaker 1: value has essentially quadruples. And the leaders in the sports 8 00:00:22,640 --> 00:00:25,840 Speaker 1: industry time to bring in our guest, Hal's Flibrunner, National 9 00:00:25,840 --> 00:00:29,320 Speaker 1: Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller, 10 00:00:29,400 --> 00:00:35,239 Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:35,280 --> 00:00:38,280 Speaker 1: I'm Michael barn I'm Evan Novie Williams, and I'm Scott Sashnik. 12 00:00:38,400 --> 00:00:41,560 Speaker 1: Every week at this time plus Monday's, Wednesdays and Thursdays, 13 00:00:41,680 --> 00:00:44,120 Speaker 1: we explore the big money issues in the world of sports. 14 00:00:44,200 --> 00:00:46,800 Speaker 1: On today's show, we have Dan Reid, vice President of 15 00:00:46,800 --> 00:00:49,880 Speaker 1: Global Sports and Media Partnership at Facebook. But first let's 16 00:00:49,920 --> 00:00:52,800 Speaker 1: get into the topics, starting with E sports and a 17 00:00:52,840 --> 00:01:01,400 Speaker 1: lawsuit between ti FO and face Clan. Are I've never 18 00:01:01,520 --> 00:01:03,920 Speaker 1: heard of a bar I'm you know what I was 19 00:01:03,920 --> 00:01:05,720 Speaker 1: thinking as you were doing that, I'm so glad this 20 00:01:05,760 --> 00:01:10,480 Speaker 1: is bars. I have no idea, never heard of that. 21 00:01:11,080 --> 00:01:13,760 Speaker 1: It's you don't think you need to apologize, no need 22 00:01:13,800 --> 00:01:16,399 Speaker 1: to apologize. But a lot of people have heard of 23 00:01:16,400 --> 00:01:19,440 Speaker 1: of both those entities. So Tifu is the but a 24 00:01:19,440 --> 00:01:22,240 Speaker 1: lot of people have heard of those entities. Tifu is 25 00:01:22,480 --> 00:01:24,920 Speaker 1: the most famous, probably the most famous gamer in the 26 00:01:24,959 --> 00:01:28,000 Speaker 1: world right now, has eclipsed Ninja in terms of following 27 00:01:28,040 --> 00:01:31,480 Speaker 1: on Twitch. And here's a question, and I'm being serious, 28 00:01:31,800 --> 00:01:33,960 Speaker 1: who's screwing up here? Why do I not know Tifu 29 00:01:34,040 --> 00:01:36,399 Speaker 1: and I know Ninja like, no problem? Well, because Ninja 30 00:01:36,480 --> 00:01:39,160 Speaker 1: was bigger earlier. So Ninja has been a thing for 31 00:01:39,160 --> 00:01:41,560 Speaker 1: for two years, you know, and Tifu is, you know, 32 00:01:41,640 --> 00:01:45,080 Speaker 1: the up and comer who's now finally eclipse Ninja. When 33 00:01:46,040 --> 00:01:48,920 Speaker 1: without me trying, when is this guy going to get 34 00:01:48,960 --> 00:01:51,200 Speaker 1: in my universe? When is Tifoo going to cross my 35 00:01:51,280 --> 00:01:53,760 Speaker 1: Twitter path? I would think at some point soon, and 36 00:01:54,080 --> 00:01:57,360 Speaker 1: this lawsuit will help, I think. So, you know, this 37 00:01:57,440 --> 00:01:59,800 Speaker 1: is a pretty big deal in the sports community. He 38 00:02:00,200 --> 00:02:03,200 Speaker 1: sued essentially the team that originally signed him, a team 39 00:02:03,200 --> 00:02:06,760 Speaker 1: called Phase Clan, claiming that the employment agreement that they 40 00:02:06,800 --> 00:02:10,520 Speaker 1: signed was unfair and illegal under California law. Uh And 41 00:02:10,560 --> 00:02:14,359 Speaker 1: the employment agreement gives the team kind of wide ranging 42 00:02:15,120 --> 00:02:18,480 Speaker 1: claim over a lot of his income streams, so of 43 00:02:18,520 --> 00:02:23,280 Speaker 1: his winnings, of his appearance fees of even even though 44 00:02:23,280 --> 00:02:25,960 Speaker 1: he's no longer part of the team, he still part. 45 00:02:25,760 --> 00:02:28,280 Speaker 1: He still part of the eighty percent of sponsorship deals 46 00:02:28,320 --> 00:02:31,240 Speaker 1: that they helped bring in, fifty percent of sponsorship deals 47 00:02:31,240 --> 00:02:33,560 Speaker 1: that he brings in for himself. It's a pretty wide 48 00:02:33,680 --> 00:02:35,840 Speaker 1: ranging agreement, and you know, the team claims that they 49 00:02:35,840 --> 00:02:37,960 Speaker 1: haven't claimed a lot of the things they had rights 50 00:02:38,000 --> 00:02:40,360 Speaker 1: to in the agreement. But it has started a debate 51 00:02:40,400 --> 00:02:44,320 Speaker 1: within e sports about whether contracts are fair, whether we 52 00:02:44,360 --> 00:02:46,320 Speaker 1: should be, you know, moving towards a system more like 53 00:02:46,360 --> 00:02:51,560 Speaker 1: traditional sports bargaining with players unions, or whether it should 54 00:02:51,560 --> 00:02:53,840 Speaker 1: look more like the music industry right where there's a 55 00:02:53,880 --> 00:02:56,359 Speaker 1: and R. And you know, if you're a young creator, 56 00:02:56,440 --> 00:02:58,920 Speaker 1: you usually sign away a lot of the rights to 57 00:02:58,960 --> 00:03:01,600 Speaker 1: your future income just to kind of help get yourself 58 00:03:01,639 --> 00:03:03,560 Speaker 1: to the next phase. How bar did it? Yeah, Yeah, 59 00:03:03,680 --> 00:03:05,680 Speaker 1: that was it. So one we'll keep an eye on 60 00:03:05,720 --> 00:03:08,600 Speaker 1: for sure. We'll talk about more than food this one. 61 00:03:08,639 --> 00:03:11,560 Speaker 1: I know about the indie ratings for the Indie five hundred, 62 00:03:11,720 --> 00:03:13,560 Speaker 1: So just pitch it and talk about it. This was 63 00:03:14,280 --> 00:03:17,200 Speaker 1: this NBC this first year they aired it. Uh the 64 00:03:17,280 --> 00:03:21,480 Speaker 1: TV only viewership now it averaged five point forty one 65 00:03:21,520 --> 00:03:26,080 Speaker 1: million viewers and delivered a three point for three household 66 00:03:26,120 --> 00:03:29,360 Speaker 1: overnight rating. But NBC doesn't care about just linear TV anywhere. 67 00:03:29,360 --> 00:03:31,560 Speaker 1: You know, they're about the all in. They give you 68 00:03:31,600 --> 00:03:34,000 Speaker 1: every number, they give you who watched on the app, 69 00:03:34,040 --> 00:03:36,960 Speaker 1: who watched on stream. Yeah. Well, first of all, it's 70 00:03:37,040 --> 00:03:41,120 Speaker 1: better when ABC had it, which was what three eight 71 00:03:41,480 --> 00:03:45,000 Speaker 1: back in? So you tell me the promotion going in 72 00:03:45,800 --> 00:03:48,320 Speaker 1: was it? I mean, it doesn't seem like the star 73 00:03:48,600 --> 00:03:53,480 Speaker 1: driven thing. Why were more people interested in this Indi 74 00:03:53,560 --> 00:03:55,440 Speaker 1: five hundred than last year? I think first of all, 75 00:03:55,560 --> 00:03:58,560 Speaker 1: NBC had it. This is the first time NBC ever 76 00:03:58,640 --> 00:04:01,600 Speaker 1: had this kind of a telecast in the people were 77 00:04:01,640 --> 00:04:05,160 Speaker 1: curious to see what it was like. Uh two. Uh, 78 00:04:05,200 --> 00:04:08,160 Speaker 1: if you're a junk, you like me. Uh, you sat 79 00:04:08,240 --> 00:04:12,080 Speaker 1: and you just spent your whole Sunday watching Indie and 80 00:04:12,400 --> 00:04:16,040 Speaker 1: all kinds of racing. You started with the Monaco Grand Prix. Uh, 81 00:04:16,080 --> 00:04:19,040 Speaker 1: congratulations with Lewis Hamilton's for winning that. Then you went 82 00:04:19,080 --> 00:04:22,839 Speaker 1: to the Indie five hundred. Congratulations to Simon Paganeau who 83 00:04:22,880 --> 00:04:26,000 Speaker 1: went and won that on the pole car and then 84 00:04:26,320 --> 00:04:29,720 Speaker 1: you trashed out watching the Coca Cola six hundred. Congratulations 85 00:04:29,760 --> 00:04:33,080 Speaker 1: to Martin Truex. Did you notice a difference between the 86 00:04:33,160 --> 00:04:36,400 Speaker 1: NBC production of the verses what we we used to 87 00:04:36,480 --> 00:04:39,480 Speaker 1: on ABC? Yes, And it was something you said some 88 00:04:39,600 --> 00:04:42,240 Speaker 1: days ago that you were more interested in seeing some 89 00:04:42,360 --> 00:04:46,599 Speaker 1: of the stories about well, why is this specially this? Usually, 90 00:04:46,760 --> 00:04:48,880 Speaker 1: you know, when you get into the races, like okay, 91 00:04:48,880 --> 00:04:51,039 Speaker 1: so someone's soul broke this rule and blah blah blah 92 00:04:51,040 --> 00:04:54,680 Speaker 1: blah blah. But it got more into the stories. Uh. 93 00:04:54,720 --> 00:04:58,560 Speaker 1: And Kelly Clarkston, she's out there singing, so people were 94 00:04:58,600 --> 00:05:02,880 Speaker 1: involved in this tart. Nickapatrick, Yeah, and Mike Rico, you know, 95 00:05:03,080 --> 00:05:04,719 Speaker 1: bring it to the l A person like me. It 96 00:05:04,800 --> 00:05:08,440 Speaker 1: was good. It was good. Uh l A football naming 97 00:05:08,560 --> 00:05:12,240 Speaker 1: rights is so what is it now? Social financing? So 98 00:05:12,320 --> 00:05:15,039 Speaker 1: far it's not as CEO Anthony Nodo used to be 99 00:05:15,080 --> 00:05:18,440 Speaker 1: the CFO of the NFL, showing out twenty million dollars 100 00:05:18,440 --> 00:05:21,479 Speaker 1: a year to put the SOFI name on the new 101 00:05:21,560 --> 00:05:24,640 Speaker 1: stadium in l A number two media market two football teams, 102 00:05:24,720 --> 00:05:28,840 Speaker 1: rams and chargers, lots of other events. Twenty millions not 103 00:05:28,920 --> 00:05:31,680 Speaker 1: so bad. It's about what MetLife gets city Field. Evan, Yeah, 104 00:05:31,680 --> 00:05:34,640 Speaker 1: I thought that this was going to be much more money. Yeah, 105 00:05:34,800 --> 00:05:37,599 Speaker 1: as you said, you know, the MetLife city Field than 106 00:05:37,680 --> 00:05:40,320 Speaker 1: the MetLife deal two thousand eleven. I think the city 107 00:05:40,360 --> 00:05:42,640 Speaker 1: Field naming rights deal for the Baseball stadium was two 108 00:05:42,640 --> 00:05:46,919 Speaker 1: thousand nine if I'm not mistaken. Um. So, yeah, the 109 00:05:47,440 --> 00:05:52,400 Speaker 1: this is a premier, probably the most advanced stadium in America, 110 00:05:52,480 --> 00:05:54,920 Speaker 1: probably certainly the most expensive. I don't like the fact 111 00:05:55,040 --> 00:05:58,479 Speaker 1: when Jerry's world makes sense, but like stand Crunky crunky Land, 112 00:05:58,920 --> 00:06:01,479 Speaker 1: it doesn't nothing. It's nothing like we'll see and we 113 00:06:01,480 --> 00:06:03,880 Speaker 1: don't know what the stadium name is gonna so far 114 00:06:05,600 --> 00:06:08,240 Speaker 1: something like that. Um but yeah, I know twenty million 115 00:06:08,240 --> 00:06:11,560 Speaker 1: dollars a year certainly a lot of interesting venue now. 116 00:06:11,680 --> 00:06:15,159 Speaker 1: Venues now which broke this story earlier this week mentioned 117 00:06:15,160 --> 00:06:18,960 Speaker 1: that I believe the cmo at so far stepped down 118 00:06:19,160 --> 00:06:22,480 Speaker 1: partially because she didn't believe that this investment was a 119 00:06:22,520 --> 00:06:25,240 Speaker 1: smart move for the company, which is kind of something 120 00:06:25,240 --> 00:06:27,760 Speaker 1: that we've heard a bit around. I mean, naming rights 121 00:06:27,839 --> 00:06:31,320 Speaker 1: deals were kind of a given a foregone conclusion in 122 00:06:31,360 --> 00:06:33,560 Speaker 1: the past. You know, now we've heard some questions about 123 00:06:33,560 --> 00:06:35,640 Speaker 1: whether it's worth it for a company to shell out 124 00:06:35,960 --> 00:06:39,040 Speaker 1: over the course of twenty or years four million. You 125 00:06:39,080 --> 00:06:41,440 Speaker 1: said you had the best story when you said farmers 126 00:06:41,480 --> 00:06:43,160 Speaker 1: Field that was going to have it way back when. 127 00:06:43,200 --> 00:06:46,440 Speaker 1: But in the original original a stadium, everybody talked about 128 00:06:46,440 --> 00:06:48,719 Speaker 1: farmers Field forever and they never had to pay a 129 00:06:48,720 --> 00:06:51,400 Speaker 1: penny for all that promotion. But now, you know, now 130 00:06:51,440 --> 00:06:53,280 Speaker 1: we'll be thinking about this and so far, but this 131 00:06:53,279 --> 00:06:55,440 Speaker 1: this is a stadium that will exist, so we'll be 132 00:06:55,480 --> 00:06:57,920 Speaker 1: so fi in l A. Now let's get to this 133 00:06:57,960 --> 00:07:01,000 Speaker 1: week's interview with Dan Read, vice President of Global Sports 134 00:07:01,000 --> 00:07:04,599 Speaker 1: and Media Partnerships at Facebook. Former NBA guy, Right, Dan Read, 135 00:07:04,720 --> 00:07:08,120 Speaker 1: Dan Reid, former NBA guy ran the He ran the 136 00:07:08,440 --> 00:07:15,320 Speaker 1: d League which is now the G League. Follow it down. 137 00:07:15,440 --> 00:07:18,560 Speaker 1: But yeah, that's right. Dan's been around and now he's 138 00:07:18,560 --> 00:07:21,520 Speaker 1: still doing sports at Facebook. Dan, thanks so much for 139 00:07:21,640 --> 00:07:23,440 Speaker 1: joining us, Thanks for having me. Appreciate it, and you 140 00:07:23,440 --> 00:07:26,240 Speaker 1: know what, I love Facebook, by the way, the memories 141 00:07:26,560 --> 00:07:29,280 Speaker 1: that pop up every morning and just by chance this 142 00:07:29,360 --> 00:07:32,640 Speaker 1: morning sports business for me. Normally it's my son. Here's 143 00:07:32,760 --> 00:07:36,320 Speaker 1: Ven Mayor Michael Bloomberg and Farran Storiana when they were 144 00:07:36,360 --> 00:07:41,280 Speaker 1: announcing something NYCFC. There we go, we're bringing back from memories. 145 00:07:41,400 --> 00:07:43,240 Speaker 1: Did you share it? I know I did not. I 146 00:07:43,280 --> 00:07:46,200 Speaker 1: don't think it better this house, so I must be. 147 00:07:46,240 --> 00:07:48,320 Speaker 1: When the team went, can we do this for sports? 148 00:07:48,320 --> 00:07:50,480 Speaker 1: Like great memories for sports on this day sort of 149 00:07:50,480 --> 00:07:52,440 Speaker 1: in sports? Can we sign up for that? I'm giving 150 00:07:52,480 --> 00:07:54,200 Speaker 1: you an idea. There we go. What do you think? 151 00:07:54,200 --> 00:07:56,760 Speaker 1: Here we go? I like it. There we go, there 152 00:07:56,760 --> 00:07:59,760 Speaker 1: we go, We're done. We're good. We're good. But I 153 00:07:59,760 --> 00:08:02,680 Speaker 1: want to give you an idea. Tell me Facebook and sports? 154 00:08:02,720 --> 00:08:05,160 Speaker 1: Are people comfortable with sports and Facebook? Now? I mean 155 00:08:05,200 --> 00:08:07,120 Speaker 1: I think part of it is you want people to 156 00:08:07,160 --> 00:08:09,960 Speaker 1: be comfortable on your platform. Do you have any metrics 157 00:08:10,000 --> 00:08:12,040 Speaker 1: to show me that people are getting more comfortable with 158 00:08:12,080 --> 00:08:14,720 Speaker 1: sports on Facebook? Well, there's over seven hundred million sports 159 00:08:14,720 --> 00:08:17,040 Speaker 1: fans on Facebook. That's a good met that are that 160 00:08:17,080 --> 00:08:19,480 Speaker 1: are engaging with content every day, that are sharing content 161 00:08:19,520 --> 00:08:21,880 Speaker 1: with their friends, that are watching video, that are posting 162 00:08:21,920 --> 00:08:24,320 Speaker 1: in groups, that are talking about the game or the 163 00:08:24,360 --> 00:08:28,000 Speaker 1: trade or whatever is happening. And there's over sports fans 164 00:08:28,040 --> 00:08:31,600 Speaker 1: on Instagram. So these platforms are the largest community sports 165 00:08:31,600 --> 00:08:33,680 Speaker 1: fans in the world. Uh, And that's why sports is 166 00:08:33,679 --> 00:08:36,160 Speaker 1: so important to us, not just because there's large audiences, 167 00:08:36,200 --> 00:08:39,760 Speaker 1: but because sports is inherently social. It brings people together. 168 00:08:40,120 --> 00:08:42,240 Speaker 1: That's a great fit with our mission as a company 169 00:08:42,280 --> 00:08:43,840 Speaker 1: to try and you know, give people the power to 170 00:08:43,840 --> 00:08:46,760 Speaker 1: build community and make the world, bring the world closer together. 171 00:08:46,760 --> 00:08:49,200 Speaker 1: And sports does that inherently, and we see that behavior 172 00:08:49,200 --> 00:08:51,240 Speaker 1: every single day in our platform a variety different ways. 173 00:08:51,240 --> 00:08:53,640 Speaker 1: The prevailing thought has always been you need to live rights, 174 00:08:53,760 --> 00:08:56,640 Speaker 1: You've got to have the game. Maybe not so much. 175 00:08:57,720 --> 00:09:00,400 Speaker 1: The games are obviously important. They will all always be 176 00:09:00,720 --> 00:09:03,720 Speaker 1: the you know, the anchor of the of the sports 177 00:09:03,800 --> 00:09:07,320 Speaker 1: experience for the sports fan. But you know there's another 178 00:09:07,600 --> 00:09:10,560 Speaker 1: six and a half days a week where the conversation happens, 179 00:09:10,640 --> 00:09:13,640 Speaker 1: the highlights are consumed. You know, people are talking about 180 00:09:13,640 --> 00:09:15,640 Speaker 1: it in a variety different ways. There's news that are 181 00:09:15,679 --> 00:09:18,160 Speaker 1: happening in their trades. You know, the Draft is one 182 00:09:18,200 --> 00:09:21,360 Speaker 1: of the highest rated broadcast any given year. Um. Sports 183 00:09:21,400 --> 00:09:23,800 Speaker 1: fans just love to engage and talk about sports, and 184 00:09:23,840 --> 00:09:27,440 Speaker 1: sports is a it is almost a tribal thing. You know. 185 00:09:27,559 --> 00:09:30,160 Speaker 1: It's a way that people identify with one another and 186 00:09:30,160 --> 00:09:31,920 Speaker 1: they connect with one another, and it breaks down a 187 00:09:32,000 --> 00:09:34,360 Speaker 1: number of other barriers that exist. And so while the 188 00:09:34,400 --> 00:09:36,400 Speaker 1: games are really important, we see a broad range of 189 00:09:36,400 --> 00:09:40,360 Speaker 1: behaviors on our platform. And what's really interesting is it 190 00:09:40,400 --> 00:09:43,920 Speaker 1: wasn't that long ago when all those behaviors were very fragmented. 191 00:09:43,920 --> 00:09:46,199 Speaker 1: You know, you'd watch the game on television, you'd wake 192 00:09:46,240 --> 00:09:47,679 Speaker 1: up in the morning and look at the box score 193 00:09:47,679 --> 00:09:50,520 Speaker 1: in the newspaper. You'd go to the water cooler at 194 00:09:50,559 --> 00:09:52,439 Speaker 1: work and you talk about it with you know, your 195 00:09:52,440 --> 00:09:55,040 Speaker 1: co workers or your buddies, and then you go to 196 00:09:55,040 --> 00:09:57,760 Speaker 1: the mall and buy some merchandise or you know whatever, 197 00:09:57,840 --> 00:09:59,600 Speaker 1: and then you like literally walk up to the box 198 00:09:59,600 --> 00:10:03,360 Speaker 1: office tickets. And today literally all those behaviors are happening 199 00:10:03,360 --> 00:10:09,080 Speaker 1: on one device. On it yeah, right here, this is everything. 200 00:10:09,120 --> 00:10:11,280 Speaker 1: There we go. All those things are happening on one device, 201 00:10:11,320 --> 00:10:14,559 Speaker 1: and increasingly they're happening on you know a few platforms, 202 00:10:14,640 --> 00:10:16,960 Speaker 1: you know, Facebook and Instagram. You can do all of 203 00:10:17,000 --> 00:10:20,079 Speaker 1: those things not bidding it And did you say yet, no, 204 00:10:20,200 --> 00:10:24,840 Speaker 1: I said not bad and uh and and those are 205 00:10:25,400 --> 00:10:28,520 Speaker 1: you know, that's the power of this platform, certainly for 206 00:10:28,559 --> 00:10:32,959 Speaker 1: the industry, where you actually can you know, engage those 207 00:10:33,000 --> 00:10:36,480 Speaker 1: fans wherever they come in, and then through our various tools, 208 00:10:37,160 --> 00:10:40,240 Speaker 1: you know, drive behaviors of consumption that drive revenue for 209 00:10:40,280 --> 00:10:42,480 Speaker 1: a you know, for a sports league or a team 210 00:10:42,520 --> 00:10:46,080 Speaker 1: or broadcaster, whether it's tickets or merchandise, or subscribing or 211 00:10:46,120 --> 00:10:48,760 Speaker 1: activating a sponsor, p whatever, I D be in one place, 212 00:10:49,120 --> 00:10:51,560 Speaker 1: and it's a much better experience for the fan. And 213 00:10:51,679 --> 00:10:54,600 Speaker 1: I think that's our most sophisticated partners are thinking about 214 00:10:54,640 --> 00:10:58,640 Speaker 1: our platforms in that way. It's seven fan engagement platform 215 00:10:58,920 --> 00:11:00,880 Speaker 1: that yes, the live game be a part of it, 216 00:11:01,360 --> 00:11:05,199 Speaker 1: but it's really about the holistic customer relationship and how 217 00:11:05,200 --> 00:11:07,760 Speaker 1: you're growing that fan base and how you're converting those 218 00:11:07,800 --> 00:11:11,640 Speaker 1: into business objectives. And you know, it's it's the second 219 00:11:11,679 --> 00:11:14,040 Speaker 1: best thing to having like your whole global fan base 220 00:11:14,040 --> 00:11:16,040 Speaker 1: in your CRMs. I get my fanatics pop up beads 221 00:11:16,080 --> 00:11:19,400 Speaker 1: all the time. There you go, good idea. I think 222 00:11:19,440 --> 00:11:22,280 Speaker 1: most sports fans from a live rights perspective understand that 223 00:11:22,320 --> 00:11:24,840 Speaker 1: in the past four or five years, so many of 224 00:11:24,880 --> 00:11:28,360 Speaker 1: the digital companies like Facebook, like Apple, like YouTube, Amazon, 225 00:11:28,720 --> 00:11:31,800 Speaker 1: have dipped their tone into the water of broadcasting live games. 226 00:11:32,600 --> 00:11:35,079 Speaker 1: In your own word, what is what are Facebook's aspirations 227 00:11:35,080 --> 00:11:38,360 Speaker 1: from just strictly from a live rights perspective moving forward 228 00:11:38,440 --> 00:11:40,920 Speaker 1: right now. Yeah, I mean we we put the live 229 00:11:40,960 --> 00:11:43,160 Speaker 1: game in the context of the sort of broader experience 230 00:11:43,160 --> 00:11:47,680 Speaker 1: that we talked about, and you know, the live games are. 231 00:11:47,720 --> 00:11:49,720 Speaker 1: We think it We think it can be a great 232 00:11:49,760 --> 00:11:53,640 Speaker 1: fit for us, because again, that live game experience is social. 233 00:11:53,840 --> 00:11:55,880 Speaker 1: People like to watch it with their friends, they like 234 00:11:55,960 --> 00:11:57,760 Speaker 1: to watch it with fellow fans, they like to root 235 00:11:57,880 --> 00:12:01,880 Speaker 1: for against uh, you know, they want to sort of identify, 236 00:12:01,960 --> 00:12:05,040 Speaker 1: and that's the kind of co watching behavior and community 237 00:12:05,520 --> 00:12:08,480 Speaker 1: viewing behavior that we're trying to cultivate on Facebook Watch 238 00:12:08,480 --> 00:12:10,880 Speaker 1: more generally. So we think that's that could be a 239 00:12:10,880 --> 00:12:13,880 Speaker 1: great fit for our platform. And you know, it's too 240 00:12:13,960 --> 00:12:16,200 Speaker 1: early to say where this goes in the long term, 241 00:12:16,240 --> 00:12:19,160 Speaker 1: but right now, the best way to characterize it is 242 00:12:19,240 --> 00:12:24,520 Speaker 1: we're we're running a bunch of simultaneous experiments to evaluate, um, 243 00:12:24,559 --> 00:12:26,760 Speaker 1: whether we can deliver a great experience there, whether there's 244 00:12:26,760 --> 00:12:29,760 Speaker 1: a business model that's sustainable UM, and whether that makes 245 00:12:29,760 --> 00:12:32,400 Speaker 1: sense for us. So, you know, you know that everyone 246 00:12:32,440 --> 00:12:34,480 Speaker 1: wants to talk about the premium sports rights, and we 247 00:12:34,480 --> 00:12:36,760 Speaker 1: have some of those, mostly in Latin America with Coupe 248 00:12:36,840 --> 00:12:39,720 Speaker 1: Liberta doors with you. AFA Champions League, we have La 249 00:12:39,800 --> 00:12:44,200 Speaker 1: Liga in India. UM, we're doing that's that's sort of 250 00:12:44,200 --> 00:12:47,480 Speaker 1: one bucket of area of area that we're experimenting with 251 00:12:47,520 --> 00:12:49,679 Speaker 1: and learning a lot of these things that the US sports. 252 00:12:49,720 --> 00:12:52,160 Speaker 1: It's not even in the consciousness. They don't even realize 253 00:12:52,160 --> 00:12:55,920 Speaker 1: that this is happening. Yeah, UM, but you know it's 254 00:12:55,920 --> 00:12:57,679 Speaker 1: a it's a huge deal in Latin America. Obviously, it's 255 00:12:57,679 --> 00:12:59,920 Speaker 1: a big deal in India. UM. And you know, the 256 00:13:00,080 --> 00:13:03,200 Speaker 1: learnings for us are obviously transportable all around the world. 257 00:13:03,559 --> 00:13:05,560 Speaker 1: We're doing a lot of work in the niche space. 258 00:13:05,640 --> 00:13:08,440 Speaker 1: So you know iron Man, you know, we we helped 259 00:13:08,520 --> 00:13:10,800 Speaker 1: drive over four million viewers to iron Man content last 260 00:13:12,080 --> 00:13:15,400 Speaker 1: we had to see World Surf League exactly. And you 261 00:13:15,400 --> 00:13:17,719 Speaker 1: know it's sort of even even more niche than that. 262 00:13:17,800 --> 00:13:19,920 Speaker 1: You know, we're having a lot of property seek success 263 00:13:19,920 --> 00:13:23,400 Speaker 1: because we can aggregate a larger fan base for them 264 00:13:23,440 --> 00:13:26,599 Speaker 1: and again convert convert those fans into broad variety of 265 00:13:26,600 --> 00:13:29,920 Speaker 1: business objectives. I think the So anyway, we're doing a 266 00:13:29,920 --> 00:13:32,800 Speaker 1: lot of experimentation there in terms of reinventing the broadcast 267 00:13:32,880 --> 00:13:38,720 Speaker 1: and bringing interactivity, bringing co watching watching with with people. UM. 268 00:13:38,840 --> 00:13:41,439 Speaker 1: Simultaneously and thinking about you know, how can you integrate 269 00:13:41,440 --> 00:13:46,640 Speaker 1: polling and challenges and things like that into the live experience. Um, 270 00:13:46,679 --> 00:13:48,720 Speaker 1: those are all things that we're really interesting experimenting with 271 00:13:48,800 --> 00:13:50,800 Speaker 1: and and seeing if we can create a better expect 272 00:13:50,880 --> 00:13:57,880 Speaker 1: old man here over here and see now. You know, 273 00:13:57,920 --> 00:13:59,920 Speaker 1: I think one time I called it the book face 274 00:14:00,040 --> 00:14:02,520 Speaker 1: or whatever happened. It was years ago when the first 275 00:14:02,520 --> 00:14:07,880 Speaker 1: came out. Yeah, how do you reach to people like 276 00:14:08,040 --> 00:14:12,640 Speaker 1: me who think streaming is involved with a river because 277 00:14:13,200 --> 00:14:15,400 Speaker 1: we we have got to we've got to learn this. 278 00:14:15,520 --> 00:14:17,360 Speaker 1: We've we've got it. This is the way it's going 279 00:14:17,440 --> 00:14:20,040 Speaker 1: to go, whether we like it or not. I think 280 00:14:20,080 --> 00:14:22,360 Speaker 1: the best way is a little uh. Facebook promos on 281 00:14:22,480 --> 00:14:27,320 Speaker 1: reruns of Matlock actually a great idea. You know what 282 00:14:27,360 --> 00:14:30,440 Speaker 1: I was like, I was bit watching Berry Mason Man 283 00:14:30,800 --> 00:14:33,640 Speaker 1: a couple of nights ago. Michael, do you have a 284 00:14:33,640 --> 00:14:37,600 Speaker 1: Facebook account? I do have a Facebook, so you use Facebook. Facebook, 285 00:14:37,640 --> 00:14:40,280 Speaker 1: But live video on Facebook is not something that you 286 00:14:40,280 --> 00:14:43,040 Speaker 1: would have said no, no, And it's I told you 287 00:14:43,080 --> 00:14:46,320 Speaker 1: the story about when I went into a best Buy 288 00:14:46,360 --> 00:14:49,120 Speaker 1: and I asked with my son who was in his twenties, 289 00:14:49,320 --> 00:14:51,840 Speaker 1: and the clerk was in his twenties and we're walking 290 00:14:51,960 --> 00:14:54,520 Speaker 1: and I said, where's the DVD section? And both of 291 00:14:54,600 --> 00:14:56,640 Speaker 1: the clerk and my son looked at each other and 292 00:14:56,680 --> 00:14:59,200 Speaker 1: started laughing in the graveyard across the street, and they said, 293 00:14:59,320 --> 00:15:02,600 Speaker 1: Dad is like, you know, we stream now. So I 294 00:15:02,640 --> 00:15:06,400 Speaker 1: guess the original question we gotta get with the program 295 00:15:06,480 --> 00:15:09,440 Speaker 1: is as old guys of how do you reach out 296 00:15:09,480 --> 00:15:13,040 Speaker 1: to us? Well, I think there's a lot of different ways. 297 00:15:13,160 --> 00:15:16,360 Speaker 1: One is just putting it out there and making it 298 00:15:16,680 --> 00:15:19,720 Speaker 1: hopefully making it easy to educate you as you go 299 00:15:19,800 --> 00:15:23,800 Speaker 1: through the process of Okay, how do you start the stream? 300 00:15:23,880 --> 00:15:26,760 Speaker 1: What is this comment thing? By the way, you can 301 00:15:26,800 --> 00:15:28,280 Speaker 1: swipe it and turn it off so you can just 302 00:15:28,280 --> 00:15:31,320 Speaker 1: watch it. How do you actually watch it on your television? 303 00:15:31,360 --> 00:15:33,440 Speaker 1: We have a TV app now that's still streaming, so 304 00:15:33,960 --> 00:15:37,080 Speaker 1: that maybe that may be above the bar, but but 305 00:15:37,280 --> 00:15:39,120 Speaker 1: you know, casting it to your TV. There's a variety 306 00:15:39,120 --> 00:15:41,400 Speaker 1: of way to sort of make it make it easy 307 00:15:41,440 --> 00:15:45,320 Speaker 1: to watch. But honestly, another another important part of our 308 00:15:45,520 --> 00:15:48,760 Speaker 1: approach is actually partnering with broadcasters. So if you look 309 00:15:48,760 --> 00:15:51,080 Speaker 1: at our Copeliebrada doorus, are you wait for Champions League A, 310 00:15:51,160 --> 00:15:54,920 Speaker 1: La Liga uh. Partnerships in all three of them. We 311 00:15:54,960 --> 00:15:58,240 Speaker 1: have entered into a partnership with with linear TV broadcasters 312 00:15:58,720 --> 00:16:00,760 Speaker 1: to have a portion of those games in a variety 313 00:16:00,760 --> 00:16:04,120 Speaker 1: of different models on television. Is exclusivity in those agreements? 314 00:16:04,240 --> 00:16:06,520 Speaker 1: Is that the key for you? Exclusivity making sure people 315 00:16:06,520 --> 00:16:09,520 Speaker 1: have to come to your platform or not always? Not always? Um, 316 00:16:09,560 --> 00:16:13,280 Speaker 1: and we realize that there's a there's a continuum fans. Uh, 317 00:16:13,480 --> 00:16:15,680 Speaker 1: some have watched on television for I won't say how 318 00:16:15,680 --> 00:16:19,840 Speaker 1: many years, and uh, you know, others prefer to watch 319 00:16:19,840 --> 00:16:22,040 Speaker 1: it on a platform like Facebook and and you know, 320 00:16:22,240 --> 00:16:25,520 Speaker 1: like the like the watched on a device, the interactivity, 321 00:16:25,600 --> 00:16:29,440 Speaker 1: the things that we can provide and um, there's a 322 00:16:29,960 --> 00:16:32,040 Speaker 1: consumer taste are changing. But it's going to be a 323 00:16:32,080 --> 00:16:36,680 Speaker 1: transition period and with these partnerships, we're looking to sort 324 00:16:36,680 --> 00:16:40,160 Speaker 1: of ease that transition for for all the fans. And 325 00:16:40,160 --> 00:16:43,840 Speaker 1: and again broadcasters are great, great partners, you know they 326 00:16:43,880 --> 00:16:46,600 Speaker 1: they they often produced the games because we're not we're 327 00:16:46,600 --> 00:16:49,400 Speaker 1: not a broadcaster, were the platform. So um, we work 328 00:16:49,440 --> 00:16:52,680 Speaker 1: at broadcasters to produce the games. We we share games 329 00:16:52,800 --> 00:16:55,440 Speaker 1: we've we've gone in together with rights we've sub licensed 330 00:16:55,480 --> 00:16:59,920 Speaker 1: to each other. Uh, we're sometimes completely non exclusive. Were 331 00:16:59,920 --> 00:17:02,880 Speaker 1: the game as simulcast on television on Facebook. Other times 332 00:17:02,880 --> 00:17:05,360 Speaker 1: we sort of split the games where um, some games 333 00:17:05,400 --> 00:17:07,960 Speaker 1: are exclusive on television and other games are exclusive on Facebook. 334 00:17:08,240 --> 00:17:10,840 Speaker 1: We're truly testing of wide variety of models, but that 335 00:17:10,960 --> 00:17:13,679 Speaker 1: is one strategy is to make sure that all the 336 00:17:13,720 --> 00:17:16,840 Speaker 1: fans have access to all the games and that we're 337 00:17:16,880 --> 00:17:19,480 Speaker 1: sort of moving them along this journey at a pace 338 00:17:19,520 --> 00:17:21,520 Speaker 1: that's comfortable for them. We're speaking with Dan Reid, who 339 00:17:21,600 --> 00:17:25,040 Speaker 1: runs sports partnerships and strategy at Facebook, and Dan, Facebook 340 00:17:25,040 --> 00:17:28,640 Speaker 1: has two point four billion monthly active users. I can't 341 00:17:28,640 --> 00:17:31,240 Speaker 1: imagine there's a piece of even if it's exclusive live 342 00:17:31,280 --> 00:17:34,720 Speaker 1: sports content, that will significantly impact people signing up to 343 00:17:34,800 --> 00:17:37,680 Speaker 1: use Facebook. Give us a sense of the value proposition 344 00:17:38,200 --> 00:17:40,280 Speaker 1: of live rights. I mean you're talking about how it 345 00:17:40,400 --> 00:17:43,000 Speaker 1: you know, boost the entire ecosystem. It kind of creates 346 00:17:43,000 --> 00:17:45,040 Speaker 1: a single place for all these people. How does that 347 00:17:45,080 --> 00:17:48,920 Speaker 1: affect Facebook's bottom line? I mean, look, you're right in that, 348 00:17:49,200 --> 00:17:52,160 Speaker 1: you know, there's the budget would have to be really 349 00:17:52,160 --> 00:17:57,359 Speaker 1: big to buy sports rights to satisfy the desires and people, 350 00:17:58,000 --> 00:18:00,199 Speaker 1: uh and we're not working with that and so and 351 00:18:00,200 --> 00:18:02,600 Speaker 1: there's no business model for that today, right. So the 352 00:18:03,240 --> 00:18:06,440 Speaker 1: mode that the approach that we have for video generally 353 00:18:07,119 --> 00:18:10,160 Speaker 1: is again, while everyone's very focused on these very few deals, 354 00:18:10,800 --> 00:18:13,840 Speaker 1: ultimately what we're trying to builds as a scalable, ad 355 00:18:13,880 --> 00:18:19,040 Speaker 1: supported platform that publishers across the world and all verticals 356 00:18:19,080 --> 00:18:22,119 Speaker 1: can use to distribute content and monetize. And there's a 357 00:18:22,240 --> 00:18:24,120 Speaker 1: you know, there's a variety different ways to do that. 358 00:18:24,800 --> 00:18:27,560 Speaker 1: It sounds kind of like a YouTube almost. It's it's 359 00:18:27,600 --> 00:18:31,440 Speaker 1: all about scale, right and and look either way, if 360 00:18:31,480 --> 00:18:33,439 Speaker 1: you haven't listened to the show yet, I say scale 361 00:18:33,440 --> 00:18:37,640 Speaker 1: once a program. It's my favorite word in business. These 362 00:18:37,680 --> 00:18:40,440 Speaker 1: it's for me. I always say it's the David Stern vision. 363 00:18:40,440 --> 00:18:43,440 Speaker 1: It's about scale. These arenas, these buildings have a certain 364 00:18:43,520 --> 00:18:45,840 Speaker 1: number of seats, finite number of seats, finite number of games. 365 00:18:46,000 --> 00:18:48,600 Speaker 1: Do the math scales where the money is going to be? Yeah, 366 00:18:48,640 --> 00:18:50,560 Speaker 1: and look, and that's where we think that's obviously a 367 00:18:50,560 --> 00:18:52,960 Speaker 1: major advantage of our platform. And and that's the way 368 00:18:52,960 --> 00:18:56,040 Speaker 1: we have to operate. And so there's a there's sort 369 00:18:56,080 --> 00:18:59,320 Speaker 1: of an ad there's an ads business where there's mid 370 00:18:59,480 --> 00:19:02,479 Speaker 1: role ads, there's pre roll ads. Were experimenting with um 371 00:19:02,520 --> 00:19:05,840 Speaker 1: with sort of non interruptive sort of image ads that 372 00:19:05,960 --> 00:19:08,120 Speaker 1: you know, pop up during during the broadcast, and those 373 00:19:08,160 --> 00:19:11,879 Speaker 1: are all shared with with publishers. There's a sponsorship model 374 00:19:12,000 --> 00:19:15,840 Speaker 1: where publishers can sell um, you know, a sponsorship to 375 00:19:15,840 --> 00:19:18,760 Speaker 1: a broadcast and keep the revenue and UM and that's 376 00:19:18,760 --> 00:19:22,199 Speaker 1: an incentive UM. There. There's a variety different models that 377 00:19:22,200 --> 00:19:27,200 Speaker 1: were really actually relatively early in building. But the that 378 00:19:27,200 --> 00:19:30,480 Speaker 1: that will be the mutually beneficial business proposition for both 379 00:19:30,480 --> 00:19:34,000 Speaker 1: ourselves and our publishers is that sort of scaled, primarily 380 00:19:34,000 --> 00:19:36,240 Speaker 1: AD supported model, at least at this stage. You mentioned 381 00:19:36,240 --> 00:19:39,040 Speaker 1: that the ads I keep waiting for kind of a 382 00:19:39,119 --> 00:19:42,879 Speaker 1: revolution in streaming advertising. It hasn't really happened yet. And 383 00:19:43,080 --> 00:19:44,959 Speaker 1: we saw during the n c A tournament, I think 384 00:19:45,000 --> 00:19:46,679 Speaker 1: it was Buffalo Wild Wings there was a game that 385 00:19:46,680 --> 00:19:49,320 Speaker 1: went into overtime and the first ad was a Buffalo 386 00:19:49,320 --> 00:19:51,600 Speaker 1: Wild Wings ad saying, Hey, we're going into overtime, order 387 00:19:51,640 --> 00:19:53,399 Speaker 1: your wings now. It was kind of the first time 388 00:19:53,440 --> 00:19:56,280 Speaker 1: I could remember an ad being nimble enough to be 389 00:19:56,800 --> 00:20:00,680 Speaker 1: if overtime run this ad. Certainly see as though Facebook 390 00:20:00,680 --> 00:20:02,960 Speaker 1: would have the technology to the if Scott and I 391 00:20:02,960 --> 00:20:05,760 Speaker 1: are watching the same game in our houses on our phones, 392 00:20:05,880 --> 00:20:07,639 Speaker 1: I see a different ad than Scott does. Because I 393 00:20:07,680 --> 00:20:11,639 Speaker 1: have different interests. Are we at that point? Yeah? At 394 00:20:11,680 --> 00:20:13,119 Speaker 1: what point do we get to the point where the 395 00:20:13,160 --> 00:20:16,520 Speaker 1: stream the digital ads? Let me also address the value proposition, 396 00:20:16,840 --> 00:20:19,000 Speaker 1: the value of each eyeball I woul assume with skyrocket 397 00:20:19,040 --> 00:20:21,320 Speaker 1: when you can hard target those ads so that that 398 00:20:21,359 --> 00:20:23,760 Speaker 1: actually is what's happening today. So if if you guys 399 00:20:23,800 --> 00:20:27,600 Speaker 1: are both watching a recap of the Mets game, I 400 00:20:27,640 --> 00:20:29,520 Speaker 1: don't know if you want to you know, no commentary 401 00:20:29,520 --> 00:20:33,119 Speaker 1: on the Mets. Uh. If you're both If if you're 402 00:20:33,119 --> 00:20:34,399 Speaker 1: both want to reach cap of the Mets game and 403 00:20:34,400 --> 00:20:36,040 Speaker 1: there's an AD in the middle of it, you likely 404 00:20:36,040 --> 00:20:39,480 Speaker 1: will see different ads that are targeted to your interests. Um, 405 00:20:39,560 --> 00:20:42,520 Speaker 1: And you know, the the idea is, obviously, we believe 406 00:20:42,520 --> 00:20:45,080 Speaker 1: advertising is better when it's most when it's most relevant 407 00:20:45,119 --> 00:20:47,800 Speaker 1: to the consumer. That is our model, when we're very 408 00:20:47,840 --> 00:20:49,880 Speaker 1: focused on that. So I think you'll continue to see 409 00:20:49,880 --> 00:20:52,600 Speaker 1: that evolution. UM. But I think it is. It is 410 00:20:52,640 --> 00:20:55,000 Speaker 1: an evolution, and it never quite happens as fast as 411 00:20:55,040 --> 00:20:56,679 Speaker 1: you think. Like, even even as you think about the 412 00:20:56,720 --> 00:21:02,480 Speaker 1: early we're still remember two years ago, Facebook watch didn't exist, right, 413 00:21:02,880 --> 00:21:05,679 Speaker 1: video is still relatively new on Facebook. We were not 414 00:21:05,800 --> 00:21:09,879 Speaker 1: inserting advertising into videos right two years ago and now 415 00:21:10,320 --> 00:21:13,399 Speaker 1: we have an Emmy Award winning original show Tom Versus 416 00:21:13,400 --> 00:21:15,520 Speaker 1: Time was just one of a Sports Emmy earlier this week, 417 00:21:15,520 --> 00:21:17,040 Speaker 1: which I by the way, I really I didn't think 418 00:21:17,040 --> 00:21:18,199 Speaker 1: I'd be one of these guys to watch that. I've 419 00:21:18,240 --> 00:21:21,280 Speaker 1: kind of enjoyed it. We were streaming the UFA Champions 420 00:21:21,359 --> 00:21:25,320 Speaker 1: League Final on you know in Latin America. UM, we've built, 421 00:21:25,440 --> 00:21:27,520 Speaker 1: We've built for the first time an ad product we 422 00:21:27,600 --> 00:21:30,520 Speaker 1: called Showcase, which is essentially target at sort of digital 423 00:21:30,600 --> 00:21:33,440 Speaker 1: video and TV ad buyers. That is more of a 424 00:21:33,520 --> 00:21:38,359 Speaker 1: sort of upfront style approach. And we're and we're just 425 00:21:38,400 --> 00:21:41,600 Speaker 1: at the early stages. You know that if you think 426 00:21:41,600 --> 00:21:43,680 Speaker 1: about sort of two years into the advent of television 427 00:21:43,800 --> 00:21:47,320 Speaker 1: versus radio, you know, they were still taking radio concepts 428 00:21:47,320 --> 00:21:52,880 Speaker 1: and inserting them. And when right there when Marconi said 429 00:21:52,960 --> 00:21:54,959 Speaker 1: he was right, which I would like, you know, when 430 00:21:54,960 --> 00:21:56,439 Speaker 1: you brought up a good point and I'm sorry if 431 00:21:56,480 --> 00:21:59,440 Speaker 1: I missed the boat on this, but what what day 432 00:21:59,480 --> 00:22:03,320 Speaker 1: will that happened? When Facebook maybe like other streamers like 433 00:22:03,400 --> 00:22:05,399 Speaker 1: you know, the bigger ones like Netflix of this that 434 00:22:05,480 --> 00:22:07,439 Speaker 1: you know, with with shows where they can bring on 435 00:22:07,520 --> 00:22:11,800 Speaker 1: a drama with Facebook ever do something like that one day. Oh, 436 00:22:11,840 --> 00:22:13,800 Speaker 1: we're doing it now. Already happened. We're doing it now, 437 00:22:13,960 --> 00:22:15,640 Speaker 1: and they I mean, we're just we're gonna have Steph 438 00:22:15,680 --> 00:22:17,600 Speaker 1: Curry coming to Yeah, that's right. We have a we 439 00:22:17,640 --> 00:22:19,680 Speaker 1: have a step in the Stephan Versus the Game Show, 440 00:22:19,720 --> 00:22:22,119 Speaker 1: which is a sort of a successor to our versus 441 00:22:22,119 --> 00:22:23,840 Speaker 1: series the Time Versus Time. They just want an Emmy 442 00:22:23,960 --> 00:22:26,120 Speaker 1: Alonzo Balls doing a show called Ball in the Fan. 443 00:22:26,280 --> 00:22:28,640 Speaker 1: That's all just on on Facebook. That's all. Yeah, that's 444 00:22:28,640 --> 00:22:31,760 Speaker 1: all original content only on Facebook. Let me get this. 445 00:22:32,000 --> 00:22:37,840 Speaker 1: I want to see how's that? One? End? Got to watch? 446 00:22:39,400 --> 00:22:41,760 Speaker 1: Hold on Medina, our producer. I have to always warn 447 00:22:41,760 --> 00:22:43,200 Speaker 1: you what I'm about to use a four letter word, 448 00:22:43,480 --> 00:22:45,160 Speaker 1: so I have to use one in this one. And 449 00:22:45,359 --> 00:22:46,879 Speaker 1: because we have a Facebook, because they could have Dan 450 00:22:46,920 --> 00:22:52,760 Speaker 1: read here sports partnerships data and we had a pole. 451 00:22:52,840 --> 00:22:55,800 Speaker 1: You say data, data, data, I say data as well. Okay, 452 00:22:55,840 --> 00:23:00,200 Speaker 1: good potato patata. Do you how do you use lies 453 00:23:00,240 --> 00:23:03,439 Speaker 1: the data? I mean, we me Facebook user, you know 454 00:23:03,600 --> 00:23:05,680 Speaker 1: so much about me, I voluntarily give it to you. 455 00:23:06,000 --> 00:23:09,720 Speaker 1: How does that help you know your customer and deliver 456 00:23:09,800 --> 00:23:11,840 Speaker 1: what I want? Well? Number one, we're not looking at 457 00:23:11,880 --> 00:23:15,760 Speaker 1: data for you individually, Scott, We're we're looking on sort 458 00:23:15,760 --> 00:23:19,240 Speaker 1: of an aggregated basis, looking at broad trends and understanding 459 00:23:19,400 --> 00:23:23,000 Speaker 1: where the consumption is. But um, that is a critical 460 00:23:23,080 --> 00:23:26,159 Speaker 1: part of our approach, where as we're evaluating who to 461 00:23:26,240 --> 00:23:29,760 Speaker 1: partner with, what content resonates, we're looking at that data 462 00:23:30,000 --> 00:23:32,840 Speaker 1: and looking and seeing what it tells us and following 463 00:23:32,840 --> 00:23:35,440 Speaker 1: that data. And so just to just to talk about 464 00:23:35,480 --> 00:23:39,280 Speaker 1: Ball in the Family is an interesting example. Um we 465 00:23:39,280 --> 00:23:42,639 Speaker 1: we The initial instinct was the show should be short. 466 00:23:42,920 --> 00:23:44,920 Speaker 1: You know, a lot of a lot of consumption happens 467 00:23:44,920 --> 00:23:46,920 Speaker 1: on mobile. We're thinking like maybe you know ten and 468 00:23:47,000 --> 00:23:50,800 Speaker 1: fifteen minutes of shows, and the completion rates of the 469 00:23:50,800 --> 00:23:55,920 Speaker 1: show were through the roof the comments generally we're generally like, 470 00:23:56,040 --> 00:23:58,800 Speaker 1: we want longer shows, right, we want more, we want more, 471 00:23:58,840 --> 00:24:01,600 Speaker 1: we want more. Literally in the middle it did. It 472 00:24:01,640 --> 00:24:04,600 Speaker 1: did surprise us. So literally in the middle of the season, 473 00:24:05,359 --> 00:24:07,640 Speaker 1: we we we went to we went to the producers 474 00:24:07,680 --> 00:24:10,560 Speaker 1: and said, hey, can we make the episodes minutes instead? 475 00:24:10,960 --> 00:24:14,320 Speaker 1: And we literally just changed the length of the show 476 00:24:14,400 --> 00:24:15,760 Speaker 1: and the format of the show in the middle of 477 00:24:15,760 --> 00:24:18,200 Speaker 1: the season based on what we were saying with the 478 00:24:18,280 --> 00:24:22,400 Speaker 1: data and frankly the real time feedback and again that's 479 00:24:22,400 --> 00:24:25,520 Speaker 1: sort of unheard of in in a traditional media environment 480 00:24:25,520 --> 00:24:27,160 Speaker 1: where you're just not gonna get that feedback loop. You're 481 00:24:27,160 --> 00:24:30,400 Speaker 1: not gonna necessarily understand the data at that granular level 482 00:24:30,720 --> 00:24:32,800 Speaker 1: to be able to do that. You know. Similarly, you 483 00:24:33,040 --> 00:24:36,520 Speaker 1: mentioned our WSL partnership. You know, the WSL, before we 484 00:24:36,560 --> 00:24:39,560 Speaker 1: ever entered into some streaming partnership with them, had been 485 00:24:39,560 --> 00:24:42,680 Speaker 1: publishing video on our platform for years, and we had 486 00:24:42,680 --> 00:24:45,200 Speaker 1: a huge amount of evidence that there's a very large 487 00:24:45,240 --> 00:24:48,760 Speaker 1: community that loves surfing. Their highly engaged WSL really had 488 00:24:49,119 --> 00:24:52,160 Speaker 1: become quite sophisticated in using our platform to drive that engagement, 489 00:24:52,520 --> 00:24:54,800 Speaker 1: and so they popped off the page as we were evaluating, 490 00:24:55,080 --> 00:24:56,919 Speaker 1: you know, we're gonna take some baby steps into streaming 491 00:24:57,000 --> 00:25:00,240 Speaker 1: live rights, Um, who should we evaluate partner part hering 492 00:25:00,280 --> 00:25:02,639 Speaker 1: with That was a surprise to some people that that 493 00:25:02,680 --> 00:25:05,119 Speaker 1: was one of our first partnerships. But the data, the 494 00:25:05,200 --> 00:25:06,920 Speaker 1: data bore that things we don't think about em And 495 00:25:06,960 --> 00:25:08,920 Speaker 1: I again, we were with the CEO of the World 496 00:25:08,920 --> 00:25:12,320 Speaker 1: Surf League the other day and you don't think about 497 00:25:12,440 --> 00:25:14,560 Speaker 1: you know, your basketball, your baseball, Yes baseball has rain, 498 00:25:14,600 --> 00:25:17,520 Speaker 1: but the world serfuly. She was like, sometimes we can't 499 00:25:17,600 --> 00:25:20,040 Speaker 1: have an event, there's no weights, we don't know when. 500 00:25:20,080 --> 00:25:21,919 Speaker 1: If you know, we have this ten hour window and 501 00:25:21,920 --> 00:25:25,000 Speaker 1: it's possible, nothing could happen, you just you just don't. 502 00:25:25,040 --> 00:25:27,560 Speaker 1: I mean, in the in the analysis of sports business, 503 00:25:28,400 --> 00:25:30,720 Speaker 1: things you can forget because you're just not into it, absolutely, 504 00:25:30,720 --> 00:25:32,280 Speaker 1: And I think that's that's true of a lot of 505 00:25:32,280 --> 00:25:35,719 Speaker 1: different sports. You know that that traditional television distribution has 506 00:25:35,760 --> 00:25:38,240 Speaker 1: just never worked for them because either structurally the sport, 507 00:25:38,560 --> 00:25:42,399 Speaker 1: you can't program surfing in the live ocean in a 508 00:25:42,440 --> 00:25:45,320 Speaker 1: two hour block way ahead of time. You know, there's 509 00:25:45,359 --> 00:25:48,159 Speaker 1: a lot of a lot of different sports that you know, 510 00:25:48,240 --> 00:25:50,520 Speaker 1: for a linear TV window, it's it's hard to squeeze 511 00:25:50,560 --> 00:25:53,000 Speaker 1: it into a certain time. Doesn't work with you know, 512 00:25:53,000 --> 00:25:55,800 Speaker 1: their schedule, doesn't work with the tendons, doesn't work with whatever. 513 00:25:56,520 --> 00:25:59,960 Speaker 1: And um, they're interested in the flexibility that that broadcasting 514 00:26:00,000 --> 00:26:03,280 Speaker 1: on a platform with without those constraints adds a lot 515 00:26:03,320 --> 00:26:06,159 Speaker 1: of value for them. Is that data piece? I assume 516 00:26:06,240 --> 00:26:08,119 Speaker 1: this is part of your discussion when you sit across 517 00:26:08,119 --> 00:26:11,000 Speaker 1: the table from Major League Baseball, are you saying, listen, 518 00:26:11,040 --> 00:26:14,199 Speaker 1: you know we on aggregate can tell you more about 519 00:26:14,240 --> 00:26:18,120 Speaker 1: your customers, your biggest fans. Then you may get from 520 00:26:18,119 --> 00:26:21,400 Speaker 1: a from a kind of a linear TV partnership. Yes, 521 00:26:21,640 --> 00:26:25,119 Speaker 1: that's a that's a really big important UM value proposition. 522 00:26:25,359 --> 00:26:28,879 Speaker 1: And and again I think it even goes beyond the 523 00:26:29,000 --> 00:26:31,560 Speaker 1: data and insights about your fans. It's the ability to 524 00:26:31,600 --> 00:26:34,720 Speaker 1: re engage with those fans that I think is really important. 525 00:26:34,760 --> 00:26:38,960 Speaker 1: So take MLB for example, the you know we we broadcast, 526 00:26:39,000 --> 00:26:42,320 Speaker 1: were broadcasting live games with them. All of their all 527 00:26:42,440 --> 00:26:45,760 Speaker 1: recaps of every single MLP game is on our platform. 528 00:26:45,880 --> 00:26:47,800 Speaker 1: They're the only U S sports league that started a 529 00:26:47,800 --> 00:26:51,119 Speaker 1: group for every single MLB team, and engagement those groups 530 00:26:51,119 --> 00:26:53,480 Speaker 1: are off the charts or short of this combination of 531 00:26:53,520 --> 00:26:56,400 Speaker 1: a digital imagine a cross between a digital sports bar 532 00:26:56,520 --> 00:27:00,080 Speaker 1: and talk radio. That's what's happening. That's what's happening in 533 00:27:00,080 --> 00:27:03,760 Speaker 1: these groups. But but what's but? But the real interesting thing. 534 00:27:03,800 --> 00:27:06,040 Speaker 1: Obviously they're getting a ton of data and insights on 535 00:27:06,040 --> 00:27:08,920 Speaker 1: on their fan consumption and behavior, but more importantly, they're 536 00:27:08,960 --> 00:27:10,880 Speaker 1: using our marketing tools and to re engage with those 537 00:27:10,880 --> 00:27:14,080 Speaker 1: fans and drive them into different behaviors. So for the 538 00:27:14,160 --> 00:27:16,399 Speaker 1: four MLB teams, we work with four MLB teams at 539 00:27:16,400 --> 00:27:19,240 Speaker 1: the end of last year to say, you know, people 540 00:27:19,240 --> 00:27:20,800 Speaker 1: who are watching a recaps, why don't you try and 541 00:27:20,840 --> 00:27:22,800 Speaker 1: sell tickets to them? So they use our our ad 542 00:27:22,800 --> 00:27:25,840 Speaker 1: products to retarget those audiences who are highly engaged with 543 00:27:25,880 --> 00:27:28,760 Speaker 1: their game recaps. And four teams in this period of 544 00:27:28,760 --> 00:27:30,160 Speaker 1: a couple of weeks old a half a million dollars 545 00:27:30,200 --> 00:27:33,120 Speaker 1: in tickets directly through Facebook and now we're working with MLB, 546 00:27:33,160 --> 00:27:34,679 Speaker 1: can say, how do we scale that across all three 547 00:27:34,720 --> 00:27:39,240 Speaker 1: d MLB teams? There, Uh, their their lyrical ticket partner, 548 00:27:39,400 --> 00:27:43,240 Speaker 1: you know, the they're the games that they're broadcasting this year, 549 00:27:43,240 --> 00:27:47,359 Speaker 1: they're selling a sponsor to every every game. And and again, 550 00:27:47,440 --> 00:27:50,600 Speaker 1: the data and insights about who the consumers are matters 551 00:27:50,600 --> 00:27:55,320 Speaker 1: a lot. The average viewership age of live MLB broadcast 552 00:27:55,400 --> 00:27:58,920 Speaker 1: on Facebook or twenty years younger than MLB broadcast on television, 553 00:27:59,080 --> 00:28:01,199 Speaker 1: that's extremely attracted to a sponsor. We can tell that 554 00:28:01,320 --> 00:28:03,960 Speaker 1: story and that generation in comount of revenue opportunities. You 555 00:28:03,960 --> 00:28:05,600 Speaker 1: can do the same thing with merchandise. You can say 556 00:28:05,600 --> 00:28:08,840 Speaker 1: a thing with subscriptions to to their their MLB O 557 00:28:08,960 --> 00:28:12,199 Speaker 1: T T products and it's it's again it's sort of 558 00:28:12,240 --> 00:28:15,359 Speaker 1: this second best thing to a CRM system. But with 559 00:28:15,440 --> 00:28:19,000 Speaker 1: your entire global fan base in in your database, you 560 00:28:19,040 --> 00:28:22,800 Speaker 1: guys have broadcast exclusive and non exclusive MLB games. Is 561 00:28:22,800 --> 00:28:25,240 Speaker 1: that right? Do you see what's the main difference that 562 00:28:25,320 --> 00:28:27,960 Speaker 1: you see between the games you've had that are exclusive 563 00:28:27,960 --> 00:28:30,280 Speaker 1: in the games you've had that are non exclusive. I mean, 564 00:28:30,320 --> 00:28:32,760 Speaker 1: there's so many variables. It's not just that variable where 565 00:28:32,760 --> 00:28:34,760 Speaker 1: the teams are playing and you know what the geo 566 00:28:34,800 --> 00:28:36,880 Speaker 1: location is and so it's it's hard to it's hard 567 00:28:36,920 --> 00:28:39,320 Speaker 1: to isolate any one element of it. I think the 568 00:28:39,360 --> 00:28:42,200 Speaker 1: important thing about the MLB partnership is the the prime 569 00:28:42,200 --> 00:28:46,880 Speaker 1: objective of that MLB partnership is that seven community engagement, 570 00:28:46,920 --> 00:28:49,560 Speaker 1: fan growth over the course of an hundred and sixty 571 00:28:49,600 --> 00:28:52,480 Speaker 1: two games season. Right, It's not like if you're just 572 00:28:52,560 --> 00:28:54,680 Speaker 1: focused on the live rights, it's it's sort of missing 573 00:28:54,680 --> 00:28:58,480 Speaker 1: the point. The you know, from an MLB perspective, they're 574 00:28:58,520 --> 00:29:00,680 Speaker 1: interested in how do you continue to build that community 575 00:29:00,680 --> 00:29:02,640 Speaker 1: of fans over a long season and how do you 576 00:29:02,680 --> 00:29:06,440 Speaker 1: convert that passion and engagement into consumption behaviors that ultimately 577 00:29:06,480 --> 00:29:09,080 Speaker 1: drive revenue and value for MLB. And sure the games 578 00:29:09,080 --> 00:29:11,160 Speaker 1: are a part of that, but the recaps are part 579 00:29:11,200 --> 00:29:12,560 Speaker 1: of that. The groups are a part of that. The 580 00:29:12,640 --> 00:29:15,440 Speaker 1: sort of constant publishing behavior part of that, and all 581 00:29:15,480 --> 00:29:17,800 Speaker 1: the different ways that you drive the behavior to monetize 582 00:29:17,800 --> 00:29:19,920 Speaker 1: that are a part of that. Ultimately, the our most 583 00:29:19,920 --> 00:29:23,960 Speaker 1: sophisticated partners see Facebook uh in that way, and it's 584 00:29:23,960 --> 00:29:27,040 Speaker 1: a much more of a holistic community engagement play than 585 00:29:27,080 --> 00:29:29,560 Speaker 1: it is a you know, a live game broadcasting. Well, 586 00:29:29,560 --> 00:29:31,280 Speaker 1: although that's a very important part of it. We'll let 587 00:29:31,280 --> 00:29:35,080 Speaker 1: you go on this stance. What is coming that maybe 588 00:29:35,120 --> 00:29:41,040 Speaker 1: we haven't thought about yet, Um, shopping is coming to Instagram. 589 00:29:41,040 --> 00:29:44,120 Speaker 1: Really see are you have you have you? Are you 590 00:29:44,160 --> 00:29:51,560 Speaker 1: on Instagram? That sounds like your son set him up 591 00:29:51,560 --> 00:29:57,800 Speaker 1: with that, Mike Junior hooked me up. Hey man, it works, uh, 592 00:29:57,840 --> 00:29:59,840 Speaker 1: And so look, I think that that opens up really 593 00:30:00,000 --> 00:30:04,200 Speaker 1: interesting opportunities. You know, we just we just launched uh, 594 00:30:04,240 --> 00:30:07,120 Speaker 1: the ability not not just a shopping platform on on 595 00:30:07,200 --> 00:30:10,960 Speaker 1: Instagram where you can tag you can tag a piece 596 00:30:11,000 --> 00:30:15,600 Speaker 1: of merchandise and actually fulfill it on Instagram called Instagram checkout. 597 00:30:15,960 --> 00:30:21,400 Speaker 1: But now we've enabled uh creators, so public figures, you know, 598 00:30:21,600 --> 00:30:24,719 Speaker 1: athletes in the sports world, UM, to turn that on 599 00:30:24,760 --> 00:30:27,040 Speaker 1: as well. So you can imagine, you know, at some 600 00:30:27,080 --> 00:30:30,080 Speaker 1: point the relatively in your future. You know, an athlete 601 00:30:30,160 --> 00:30:34,520 Speaker 1: is wearing it's Lebron. Lebron's wearing his you know, new shoes, 602 00:30:35,000 --> 00:30:37,320 Speaker 1: his new Nike shoes, and you can fulfill that right away. 603 00:30:37,360 --> 00:30:39,520 Speaker 1: You know, that opens up a whole new opportunity from 604 00:30:39,520 --> 00:30:43,320 Speaker 1: a commerce perspective, also opens up a whole new opportunity 605 00:30:43,360 --> 00:30:46,720 Speaker 1: for sponsorship opportunities, right And so that I think is 606 00:30:46,720 --> 00:30:49,560 Speaker 1: a really interesting trend to watch. I think the other 607 00:30:49,960 --> 00:30:51,880 Speaker 1: thing that we haven't talked about here, but it's relevant 608 00:30:51,960 --> 00:30:55,680 Speaker 1: is athletes and and I think the rise of athletes 609 00:30:55,720 --> 00:30:58,440 Speaker 1: in terms of their direct engagement with fans. Our view 610 00:30:58,440 --> 00:31:00,480 Speaker 1: is that athletes, in many ways are are their own 611 00:31:00,480 --> 00:31:04,200 Speaker 1: media companies. If you look at the sort of connections 612 00:31:04,240 --> 00:31:06,840 Speaker 1: that exist between those seven million sports fans on Facebook, 613 00:31:07,400 --> 00:31:10,560 Speaker 1: there are more connections between athletes and those people than 614 00:31:10,720 --> 00:31:14,200 Speaker 1: leagues and teams and broadcasters combined. And so athletes have 615 00:31:14,240 --> 00:31:18,280 Speaker 1: the biggest reach on our platforms, and they and and 616 00:31:18,320 --> 00:31:20,400 Speaker 1: so we're working with athletes at scale to help them 617 00:31:20,440 --> 00:31:24,560 Speaker 1: take advantage of that, create great content, and use our 618 00:31:24,600 --> 00:31:27,720 Speaker 1: platforms in ways that you know, help support their careers, 619 00:31:27,760 --> 00:31:30,040 Speaker 1: both during during their career but after their careers. An 620 00:31:30,040 --> 00:31:33,000 Speaker 1: opt in audience too, so you know, they're engaged, absolutely absolutely, 621 00:31:33,000 --> 00:31:34,720 Speaker 1: and so this stuff and versus the game show that 622 00:31:34,720 --> 00:31:36,480 Speaker 1: we're doing is a great example of that. But that's 623 00:31:36,600 --> 00:31:40,040 Speaker 1: on the back of Steph Curry using our platforms. Organically, 624 00:31:40,040 --> 00:31:42,560 Speaker 1: He's raised over a hundred thousand dollars for charity using 625 00:31:42,560 --> 00:31:45,640 Speaker 1: our tools. He's just you know, he's engaging. You have 626 00:31:45,640 --> 00:31:47,480 Speaker 1: a sense for what his real life is like. You know, 627 00:31:47,520 --> 00:31:49,360 Speaker 1: it used to be that athletes were sort of this 628 00:31:49,440 --> 00:31:53,560 Speaker 1: untouchable aspirational brand, and now, thanks to platforms like ours, 629 00:31:53,600 --> 00:31:56,040 Speaker 1: their actual human beings that you can understand their lives 630 00:31:56,080 --> 00:31:57,640 Speaker 1: and interact with them and engage with them, and that 631 00:31:58,200 --> 00:32:01,280 Speaker 1: creates I think a new lane sports fandom and engagement 632 00:32:01,400 --> 00:32:03,720 Speaker 1: goes back to MTV cribs. I always say, Dan Reid, 633 00:32:03,920 --> 00:32:06,440 Speaker 1: DP Global Sports Media Partnerships at Facebook, thanks so much 634 00:32:06,440 --> 00:32:08,840 Speaker 1: for coming in. Thanks for having me, Thank you, Thank 635 00:32:08,920 --> 00:32:12,719 Speaker 1: you Dan Read for introducing an old guy to the 636 00:32:12,720 --> 00:32:17,240 Speaker 1: technology of what Facebook can really do outside of sending 637 00:32:17,280 --> 00:32:19,480 Speaker 1: a text to your cousin. Man, I think you took 638 00:32:19,520 --> 00:32:22,200 Speaker 1: up all my time. My takeaway from the interview, which 639 00:32:22,280 --> 00:32:26,640 Speaker 1: is not necessarily live sports but everything around, is the 640 00:32:26,680 --> 00:32:30,000 Speaker 1: community aspect of sports that's what Facebook's going for. Dan 641 00:32:30,040 --> 00:32:32,800 Speaker 1: did a good job of giving listeners a good idea 642 00:32:32,880 --> 00:32:35,480 Speaker 1: of what he's pitching when he sits across the table 643 00:32:35,760 --> 00:32:39,360 Speaker 1: from Roger Goodell or Adam Silver that this data driven 644 00:32:39,440 --> 00:32:41,480 Speaker 1: look that Facebook has when it comes to both live 645 00:32:41,600 --> 00:32:47,080 Speaker 1: rights and other sports content. It feels better to be 646 00:32:47,080 --> 00:32:49,000 Speaker 1: a number one than number five. I'll wear a number 647 00:32:49,000 --> 00:32:50,600 Speaker 1: because of Mike. We have a chance to go for 648 00:32:50,600 --> 00:32:52,320 Speaker 1: three in a row, good numbers at a good time. 649 00:32:52,320 --> 00:32:54,440 Speaker 1: When I first started wearing the number, I would just 650 00:32:54,480 --> 00:32:58,520 Speaker 1: have the Bloomberg Business of Sports, the number of the week. 651 00:33:00,440 --> 00:33:03,360 Speaker 1: This I'm gonna save the name, but I'm gonna give 652 00:33:03,360 --> 00:33:04,560 Speaker 1: you the number. It's a lot of words that we 653 00:33:04,600 --> 00:33:07,320 Speaker 1: haven't even heard of. Number year ten. Did we do this? 654 00:33:07,440 --> 00:33:11,360 Speaker 1: It did? We can do ten? Or no? We no? 655 00:33:11,840 --> 00:33:15,920 Speaker 1: I know, I know. And we're gonna make him fall 656 00:33:15,920 --> 00:33:18,360 Speaker 1: off his bike again, Evan. It's a tribute to our 657 00:33:19,040 --> 00:33:23,280 Speaker 1: pal and a listener, Steve Harwitz, baby doing doing good 658 00:33:23,320 --> 00:33:29,520 Speaker 1: work at the Business of Sports School ten year anniversary. 659 00:33:29,640 --> 00:33:34,480 Speaker 1: Congratulations to the school to Steve, to the kids public 660 00:33:34,480 --> 00:33:36,480 Speaker 1: school in New York and high school. They're not teaching 661 00:33:36,520 --> 00:33:39,200 Speaker 1: the athletes, They're not teaching them the pro sport. What 662 00:33:39,280 --> 00:33:42,440 Speaker 1: they're you're doing is utilizing sports and the kids interest 663 00:33:42,520 --> 00:33:46,520 Speaker 1: in sports, for math, for stem, just utilizing to help 664 00:33:46,560 --> 00:33:49,720 Speaker 1: them learn things they're interested in so are more likely 665 00:33:50,040 --> 00:33:52,800 Speaker 1: to learn. Seems to be working because the graduation rates 666 00:33:53,080 --> 00:33:56,120 Speaker 1: are pretty darn good. Give us a sense of who 667 00:33:56,160 --> 00:33:58,360 Speaker 1: speaks at the school, because it's a list that's almost 668 00:33:58,440 --> 00:34:00,760 Speaker 1: as good as our guest list, and say, Jamie foxx 669 00:34:01,680 --> 00:34:04,560 Speaker 1: wo yeah who else? We've had some athletes, right, Adam Silver, 670 00:34:04,680 --> 00:34:07,840 Speaker 1: Adam Silver, yeah, yeah, no, So you know Steve leverages 671 00:34:07,920 --> 00:34:11,479 Speaker 1: his position at the Inner Circle Sports and gets the kids, uh, 672 00:34:11,719 --> 00:34:14,320 Speaker 1: some pretty good speakers at that school. Congratulations, Business of 673 00:34:14,320 --> 00:34:18,120 Speaker 1: Sports school tenures, dar too. You've been listening to the 674 00:34:18,160 --> 00:34:20,640 Speaker 1: Bloomberg Business of Sports and we're here each and every 675 00:34:20,640 --> 00:34:23,760 Speaker 1: week at the same time, plus online as a podcast, 676 00:34:23,800 --> 00:34:26,880 Speaker 1: and you can catch that Monday's, Wednesdays and Thursdays. Michael 677 00:34:26,880 --> 00:34:29,759 Speaker 1: barn on Twitter at Big Bar Sports. Novie Williams with 678 00:34:29,800 --> 00:34:34,320 Speaker 1: the unassailable Twitter handle at Novie Underscore Williams, I shall assail. 679 00:34:34,560 --> 00:34:37,560 Speaker 1: I'm Scott. You can follow me on Twitter at sash 680 00:34:37,640 --> 00:34:40,440 Speaker 1: nik no Underscore. Thank you for joining us. Please soon 681 00:34:40,480 --> 00:34:42,520 Speaker 1: in next week when we speak with the biggest and 682 00:34:42,560 --> 00:34:46,120 Speaker 1: brightest in the sports business industry. Say you two handsome guys, 683 00:34:46,160 --> 00:34:48,840 Speaker 1: you can handle it. Underscore I can't handle it Monday school. No, 684 00:34:48,920 --> 00:34:51,760 Speaker 1: you couldn't. You couldn't hit anyway. You're listening to Bloomberg 685 00:34:51,760 --> 00:35:06,480 Speaker 1: Business of Sports from Bloomberg Radio around the world.