WEBVTT - Marketers Pushing Black Lives Matter While Underpaying Black Influencers 0:00:01.800 --> 0:00:04.400 This is Bloomberg Business Week. I'm Carol Masser and I'm 0:00:04.440 --> 0:00:07.280 Bloomberg Quick Takes Tim Stanabek. We're here every day bringing 0:00:07.280 --> 0:00:09.799 you the latest news from the world of business and finance, 0:00:09.840 --> 0:00:13.600 plus technology, politics, economics, all parnessing the power of Business 0:00:13.640 --> 0:00:17.119 Week reporters and editors, not to mention our journalists and 0:00:17.120 --> 0:00:20.000 analyst in more than one twenty countries. You can download 0:00:20.000 --> 0:00:23.200 Bloomberg Business Week and iTunes, SoundCloud, or Bloomberg dot Com. 0:00:23.400 --> 0:00:25.120 You can also listen to our radio show at two 0:00:25.160 --> 0:00:27.840 pm Eastern Time on Bloomberg Radio, or watch us on 0:00:27.880 --> 0:00:34.519 YouTube search Bloomberg Global News. So I'm guessing that you 0:00:34.560 --> 0:00:36.559 don't have to check your calendar on this, because one 0:00:36.640 --> 0:00:39.599 year today we know the World Health Organization declared the 0:00:39.640 --> 0:00:43.120 coronavirus outbreak a global pandemic. Tim, We've come a long way. 0:00:43.479 --> 0:00:45.479 We have come a long way. We've come a long 0:00:45.520 --> 0:00:48.800 way when it comes to vaccine. But at the same time, 0:00:48.840 --> 0:00:50.400 I think if you were to ask any of us 0:00:50.680 --> 0:00:53.960 one year ago today, if one year later where we 0:00:54.000 --> 0:00:56.960 are now, five hundred more than five hundred thousand of 0:00:56.960 --> 0:00:59.080 our fellow Americans would be dead as a result of 0:00:59.080 --> 0:01:02.920 this pandemic we'd have probably said no way, yeah exactly. Um, 0:01:02.960 --> 0:01:06.959 and listen, we're still hearing stories about people not taking vaccines, 0:01:07.000 --> 0:01:10.200 not wanting to, even as we see the availability of 0:01:10.280 --> 0:01:13.440 such are increasing. Listen, we had a bunch of our 0:01:13.480 --> 0:01:18.480 former presidents get together and really kind of collaborative, collaboratively, 0:01:18.600 --> 0:01:22.320 say let's get the vaccine. Check it out. We've lost 0:01:22.440 --> 0:01:26.720 enough people and which suffered enough damage in order to 0:01:26.760 --> 0:01:29.440 get rid of this pandemic. It's important for our fellow 0:01:29.480 --> 0:01:33.720 citizens to get vaccinated. I'm getting vaccinated. We college we 0:01:33.760 --> 0:01:36.520 won't just pandemic to in as soon as possible, so 0:01:36.640 --> 0:01:39.280 we urge you to get vaccinated and when it's available 0:01:39.400 --> 0:01:41.839 to you, So roll up your sleeve and do your part. 0:01:42.440 --> 0:01:47.120 This is our shot. Now it's up to you, all right. Uh. 0:01:47.200 --> 0:01:49.720 Former presidents and former First ladies. Yeah, that's right. Some 0:01:49.720 --> 0:01:53.560 familiar voices you've heard. George W. Bush, Jimmy Carter, Barack Obama, 0:01:53.600 --> 0:01:56.960 and of course Bill Clinton. One name missing though, yeah fromer. 0:01:56.960 --> 0:01:59.360 President Trump exactly did not take part, but we do 0:01:59.400 --> 0:02:02.320 know he and the former First Lady Um Milania did 0:02:02.400 --> 0:02:04.600 get the vaccine. They did. They got it in secret though, 0:02:04.600 --> 0:02:07.480 at the White House before they left all right. So nonetheless, 0:02:07.520 --> 0:02:09.200 we're hearing a lot of people come out and say, 0:02:09.280 --> 0:02:12.399 let's get the vaccine. So let's get through, uh kind 0:02:12.400 --> 0:02:14.480 of where we've come you know, what we've come through 0:02:14.520 --> 0:02:17.440 over the past year, and where we are Rupoli Lamay. 0:02:17.600 --> 0:02:20.800 She is Associate Scientists for the Departments of International Health 0:02:21.000 --> 0:02:23.560 at Johns Hopkins Bloomberg School of Public Health. It is 0:02:23.560 --> 0:02:26.920 supported by Michael R. Bloomberg, founder, Bloomberg LP, and Bloomberg Philanthropies. 0:02:27.000 --> 0:02:30.840 She's on the phone in Falls Church, Virginia. RUPOLLI, thanks 0:02:30.880 --> 0:02:33.280 for um letting us kind of put that out because 0:02:33.320 --> 0:02:34.760 that was kind of a big deal. You know, you 0:02:34.800 --> 0:02:38.480 are seeing lots of leaders and leadership come out and 0:02:38.600 --> 0:02:41.639 really encourage Americans to get the vaccine. That's something you've 0:02:41.639 --> 0:02:44.880 been watching as well. That's right, Thanks so much for 0:02:44.919 --> 0:02:47.240 having me. And I think it's really important if people 0:02:47.240 --> 0:02:49.960 get the vaccine because it is a new product and 0:02:49.960 --> 0:02:52.480 there tends to be I think maybe people might have 0:02:52.560 --> 0:02:55.079 more concerns because it is a new vaccine, So it's 0:02:55.160 --> 0:02:58.280 really important to get folks that people trust out there 0:02:58.400 --> 0:03:01.920 talking about their experiences and showing people that they're also 0:03:01.960 --> 0:03:04.240 getting the vaccine, to show that they trust the process 0:03:04.360 --> 0:03:06.799 and the product. So the reason I brought up President 0:03:06.840 --> 0:03:08.920 Trump not taking part in this is because there's new 0:03:08.960 --> 0:03:11.760 research coming from the Pew Center that says that partisan 0:03:11.800 --> 0:03:15.880 differences are seen in vaccine and tent Democrats are now 0:03:15.919 --> 0:03:19.560 twenty seven percentage points more likely than Republicans to say 0:03:19.560 --> 0:03:22.880 they plan to get or have already received a coronavirus vaccine. 0:03:23.280 --> 0:03:25.560 I wonder from your perspective if if you think that 0:03:26.120 --> 0:03:29.120 it's a missopportunity for the former president not to come 0:03:29.120 --> 0:03:31.360 out publicly he did at Sea Pack. He said he 0:03:31.440 --> 0:03:33.360 told everyone at Sea Pack to get a shot, but 0:03:33.480 --> 0:03:35.880 not to participate in a video like this that and 0:03:35.880 --> 0:03:38.560 and not be public when he got the vaccine in 0:03:38.640 --> 0:03:41.720 secret at the White House back in January. You know, 0:03:41.840 --> 0:03:43.840 it's a great question, and I think if we track 0:03:43.960 --> 0:03:46.720 intentions since the beginning of last March, from about a 0:03:46.800 --> 0:03:49.760 year ago today, we can see that there's always been 0:03:49.800 --> 0:03:53.000 a bit of a huge change, I would say with 0:03:53.000 --> 0:03:55.320 regards to the proportion of Democrats that said that they 0:03:55.320 --> 0:03:58.040 would be willing to get a vaccine and Republicans, And 0:03:58.080 --> 0:04:00.680 as you just mentioned in the new Pew report, it's 0:04:00.680 --> 0:04:03.200 actually it's widen compared to what we have seen about 0:04:03.200 --> 0:04:05.240 a year ago, and so I think anything we can 0:04:05.240 --> 0:04:08.360 do to really narrow that gath right is really important. 0:04:08.720 --> 0:04:11.280 Do I think that having a political leader um that 0:04:11.400 --> 0:04:14.080 a lot of people such as former President Trump did 0:04:14.160 --> 0:04:17.000 vote for in and in this last election, come out, 0:04:17.200 --> 0:04:20.960 would that make a difference. Yes, I do think it would. Um. 0:04:21.000 --> 0:04:23.280 I think even if it's not him, I think other 0:04:23.520 --> 0:04:26.200 Republican leaders if they came out and really talked about 0:04:26.200 --> 0:04:28.640 the process of getting the vaccine and you know, maybe 0:04:28.720 --> 0:04:30.480 questions that they may have had that there were then 0:04:30.520 --> 0:04:32.640 a laid after they talked to a healthcare provider or 0:04:32.680 --> 0:04:35.840 a vaccine scientist, I think it would go a long way, 0:04:35.960 --> 0:04:38.880 especially when you look at disparities by state, and you 0:04:38.920 --> 0:04:41.400 look at sort of political ideology by state, and we're 0:04:41.440 --> 0:04:43.919 starting to see some of those differences as well. And listen, 0:04:43.960 --> 0:04:47.000 we understand, right Repoli like why there might be certain 0:04:47.000 --> 0:04:50.320 segments of our population, particularly the black community, who said, 0:04:50.360 --> 0:04:53.520 you know what, I'm not comfortable with this. I get it. Um. 0:04:53.560 --> 0:04:56.560 Having said that, what are you hearing when it comes 0:04:56.600 --> 0:05:00.520 to community leaders. We've talked to folks, uh, you know, 0:05:00.600 --> 0:05:03.640 certainly religious leaders who are trying to reach out to 0:05:03.680 --> 0:05:07.200 their communities, to to especially a minority communities, to help 0:05:07.200 --> 0:05:08.719 them step up. What are you seeing Are we making 0:05:08.720 --> 0:05:12.080 any progress along those lines? I think it's a great question, 0:05:12.080 --> 0:05:13.480 and it's a lot of work that I have been 0:05:13.480 --> 0:05:15.760 focusing on with colleagues that we have been going to 0:05:15.800 --> 0:05:19.360 African American churches and talking to congregation members and really 0:05:19.720 --> 0:05:22.160 you know, trying to be there as resource persons so 0:05:22.200 --> 0:05:24.760 that when people do have questions about the vaccines, were 0:05:24.800 --> 0:05:27.640 able to answer those. I have to give a huge 0:05:27.680 --> 0:05:31.799 sort of hats off, I would say to religious leaders, 0:05:31.880 --> 0:05:34.520 especially within the African American community, that I think are 0:05:34.560 --> 0:05:36.640 really going above and beyond. They want to make sure 0:05:36.720 --> 0:05:39.600 that their members have the right information that they need 0:05:39.640 --> 0:05:42.240 to make an informed decision, and a lot of them 0:05:42.240 --> 0:05:44.360 have reached out to I know, not only myself, but 0:05:44.440 --> 0:05:47.240 other colleagues that have worked in vaccine science and have 0:05:47.320 --> 0:05:49.760 been asking individuals to come and sort of sit in 0:05:49.839 --> 0:05:53.200 on these listening sessions so that individuals that have been 0:05:53.240 --> 0:05:56.080 studying the vaccine science are there for them to ask questions. 0:05:56.120 --> 0:05:57.800 And so I think we are starting to see some 0:05:57.839 --> 0:06:01.080 of that progress. However, I think to your earlier I 0:06:01.120 --> 0:06:02.880 think there is going to be there's as you know, 0:06:03.080 --> 0:06:06.840 medical trauma, historic medical trauma because of experimentation, and so 0:06:06.880 --> 0:06:08.839 I think that, you know, it's gonna be hard to 0:06:08.880 --> 0:06:11.360 eradicate it overall. But I think we're we're doing better 0:06:11.480 --> 0:06:13.880 with regards to disparities. The problem is still going to 0:06:13.960 --> 0:06:16.760 be access, which tends to be more of the issue. 0:06:16.839 --> 0:06:20.200 Not necessarily intention but access to the vaccine. This is 0:06:20.240 --> 0:06:22.080 also becoming a problem. Well, it's interesting because I was 0:06:22.080 --> 0:06:23.640 going to ask you, Okay, so tell me about what 0:06:23.680 --> 0:06:26.120 are the questions people are asking. But if it's increasingly 0:06:26.640 --> 0:06:29.960 maybe not that people and certainly within minority communities are hesitant, 0:06:30.000 --> 0:06:31.920 but it's just about having the access and what are 0:06:31.960 --> 0:06:34.559 we making Are we making any progress in that? Because 0:06:34.560 --> 0:06:36.400 it does feel like Tim and I talked about this, 0:06:36.760 --> 0:06:39.200 It feels like in our spheres that we are seeing 0:06:39.240 --> 0:06:42.560 either family members or people we now that are increasingly 0:06:42.600 --> 0:06:44.599 being able to get access to the vaccine, which it 0:06:44.600 --> 0:06:48.800 didn't feel that way maybe a month ago, six weeks ago. Absolutely, 0:06:48.839 --> 0:06:51.080 I think States are doing an amazing job of ramping up. 0:06:51.120 --> 0:06:53.680 We now have a third vaccine product, which will also help. 0:06:53.720 --> 0:06:55.880 I think these a lot of the issues that we 0:06:55.880 --> 0:06:58.320 were having with supply the problem that we are seeing 0:06:58.480 --> 0:07:00.800 is that the outreef is not necessary really matching the 0:07:00.839 --> 0:07:03.040 segment of the population. And what I mean by that 0:07:03.520 --> 0:07:06.960 is when you're asking individuals to essentially pre register for 0:07:07.160 --> 0:07:10.240 their priority group online and you, as you can imagine, 0:07:10.280 --> 0:07:12.440 you have huge segments of the population that is just 0:07:12.680 --> 0:07:16.000 not comfortable registering online. And that's really where there is 0:07:16.000 --> 0:07:18.400 a mismatch. And we've talked to several states about this, 0:07:18.480 --> 0:07:20.880 is that how do we make sure that we recruit 0:07:20.920 --> 0:07:23.760 and we really communicate our outreach in a way that 0:07:23.880 --> 0:07:26.960 is accessible for the segments that are eligible. And I 0:07:27.000 --> 0:07:28.880 think states are still sort of catching up to that, 0:07:28.920 --> 0:07:31.240 if you will, We're not quite there yet. That's huge. 0:07:31.280 --> 0:07:32.880 I never even thought about that, right because you have 0:07:32.920 --> 0:07:35.200 to put in a ton of information online and if 0:07:35.320 --> 0:07:38.320 you listen, a lot of people may not be comfortable 0:07:38.320 --> 0:07:39.800 with that. Not only if you're not comfortable, but if 0:07:39.840 --> 0:07:42.360 you don't have regular access to the internet, if if 0:07:42.360 --> 0:07:45.200 you're not somebody who accesses the Internet through a PC 0:07:45.440 --> 0:07:47.880 or maybe your smartphone is the primary way you're doing that, 0:07:47.960 --> 0:07:50.440 and it's not necessarily a mobile friendly site. So so, 0:07:50.440 --> 0:07:52.040 so what does that look like, RIPOLLI? Does it? Does 0:07:52.080 --> 0:07:54.920 it look like it looks like door to door with 0:07:54.920 --> 0:07:57.080 with the census. I mean, is is that what we 0:07:57.120 --> 0:07:59.360 are going to have to do? Yeah, No, it's a 0:07:59.360 --> 0:08:01.400 great question, and I think there's a number of different 0:08:01.400 --> 0:08:03.360 ways that we can go about doing this. So earlier 0:08:03.400 --> 0:08:05.320 on in the pandemic, we were working with the City 0:08:05.320 --> 0:08:08.120 of Baltimore to let people know, for example, if they 0:08:08.160 --> 0:08:10.120 needed to get tested, right, because this was sort of 0:08:10.120 --> 0:08:12.040 an issue kind of earlier on about a year ago. 0:08:12.520 --> 0:08:14.560 And one thing that I thought was really interesting and 0:08:14.600 --> 0:08:17.120 innovative was they put in that the city put in 0:08:17.200 --> 0:08:20.280 leafless in water bell, right, so you have your water bell, 0:08:20.600 --> 0:08:22.600 and then in that there's a leaselet of information that 0:08:22.640 --> 0:08:24.400 there was a call in number that you could call 0:08:24.480 --> 0:08:26.680 in different ways in which you can get really assistance 0:08:26.720 --> 0:08:29.720 if you needed help getting testing. I think doing something 0:08:29.800 --> 0:08:32.440 similar like that, because the one thing that we have learned, 0:08:32.520 --> 0:08:35.360 especially going to these different congregations that tend to be 0:08:35.400 --> 0:08:37.600 filled with individuals that are fifty five and older, by 0:08:37.640 --> 0:08:40.280 the way they do say things like well, I don't 0:08:40.320 --> 0:08:42.320 know how to get online or how would I look 0:08:42.360 --> 0:08:45.920 for an appointment at CBS dot com, And so part 0:08:45.920 --> 0:08:48.680 of that is understanding like can we help with peer navigators, 0:08:48.720 --> 0:08:51.000 which has really been happening in a number of different 0:08:51.040 --> 0:08:53.440 countries with regards to any sort of a treatment option. 0:08:53.559 --> 0:08:55.840 Is that something we could do? But I think there 0:08:55.960 --> 0:08:58.120 is still a long way to go. Unluckily, I mean 0:08:58.160 --> 0:09:00.319 a lot of individuals that are older can at least 0:09:00.360 --> 0:09:02.800 have access to individuals that do feel comfortable getting online. 0:09:02.840 --> 0:09:04.760 What do you just do it? Like, why don't we 0:09:04.760 --> 0:09:06.959 just do like after a hurricane or you know, something 0:09:06.960 --> 0:09:09.600 really terrible where there's the Red Cross comes in, there's 0:09:09.640 --> 0:09:12.120 big tents for feeding, people were handing out water. It's 0:09:12.160 --> 0:09:15.640 done overnight. It's just line up and get it done. Yep. 0:09:16.000 --> 0:09:17.760 It's a great idea, and they're starting to do that 0:09:17.800 --> 0:09:19.959 in some states, like for example, I know Hawaii was 0:09:20.040 --> 0:09:21.920 sort of first to this because they started sort of 0:09:22.000 --> 0:09:25.400 math maxination sites if you will, that do not require appointments. 0:09:25.440 --> 0:09:28.520 I believe they have walked in at stadium and this 0:09:28.720 --> 0:09:30.520 was several months ago, right, So they were sort of 0:09:30.559 --> 0:09:32.560 ahead of it in that way because they understood they 0:09:32.600 --> 0:09:34.719 were like, well, people aren't going to get online, right, 0:09:34.760 --> 0:09:36.120 this isn't a way that we're going to be able 0:09:36.120 --> 0:09:38.120 to get people to get an appointment, and so I 0:09:38.160 --> 0:09:40.400 think it's more states are able to do that, and 0:09:40.600 --> 0:09:42.719 you know, move towards that model, then I think we'll 0:09:42.760 --> 0:09:45.080 be able to more quickly and rapidly, I think ramp 0:09:45.200 --> 0:09:47.160 up how many people are actually getting a shot in 0:09:47.200 --> 0:09:49.480 the arm. Well, it's interesting because we are seeing still 0:09:49.559 --> 0:09:52.840 increased demand, you know, more demand than supply in many 0:09:52.840 --> 0:09:55.480 places right now. Yesterday we learned that the state of 0:09:55.520 --> 0:09:59.600 Alaska is reducing the age to anyone who works in 0:09:59.640 --> 0:10:01.840 the state or lives in the state over the age 0:10:01.840 --> 0:10:03.840 of sixteen will soon be able to get the vaccine. 0:10:04.200 --> 0:10:07.000 At the same time, Governor Ronda Santas that Florida said 0:10:07.000 --> 0:10:09.520 the vaccine could be open to all adults in April. 0:10:09.840 --> 0:10:11.880 Are these the right moves right now when we do 0:10:12.040 --> 0:10:16.080 still have demand exceeding supply and among certain demographics and 0:10:16.120 --> 0:10:19.400 age groups. Yeah, I don't think they're mutually exclusive, right. 0:10:19.440 --> 0:10:20.880 I think the goal here is to make sure that 0:10:20.920 --> 0:10:24.520 we're allowing access to populations as quickly as possible, so 0:10:24.520 --> 0:10:27.559 that we can get a proportion of the population vaccinated 0:10:27.559 --> 0:10:29.120 as do it as possible. But I think that can 0:10:29.160 --> 0:10:31.960 go hand to hand with still continuing to do outrage 0:10:31.960 --> 0:10:34.679 where we are seeing disparities right, So whether that be 0:10:35.120 --> 0:10:37.720 you know, a pop up sort of vaccination clinic where 0:10:37.720 --> 0:10:39.720 they set it up in the neighborhood, they allow people 0:10:39.760 --> 0:10:41.840 to come in, they allow people to get vaccinated without 0:10:41.920 --> 0:10:45.320 you know, having pre registration, etcetera. Um, but I think 0:10:45.320 --> 0:10:48.480 it's it's something that you could do simultaneously, side by side, 0:10:48.520 --> 0:10:50.160 and I think that's the only way we're really going 0:10:50.200 --> 0:10:52.200 to be able to reach people that really need to 0:10:52.200 --> 0:10:54.520 get the vaccine, that are more at higher risk of exposure. 0:10:54.559 --> 0:10:56.280 All right, So probably the question that Tim and I 0:10:56.440 --> 0:10:58.160 love to ask people, it's okay, here we are a 0:10:58.280 --> 0:11:00.720 year in. UM, I don't know, it's the timeline do 0:11:00.720 --> 0:11:02.280 you think for this year where we start to feel 0:11:02.320 --> 0:11:05.920 quote unquote normal. It's so funny. We were just looking 0:11:05.960 --> 0:11:08.320 at models this morning. Um, you know, with our Infectious 0:11:08.360 --> 0:11:10.960 Disease Dynamic, this is modeling unit. And one of the 0:11:11.000 --> 0:11:12.520 and one of the questions that I had, of course 0:11:12.679 --> 0:11:14.400 is you know what are we looking at? And I 0:11:14.400 --> 0:11:17.160 think if we can continue, if folks can continue to 0:11:18.000 --> 0:11:20.280 do the non pharmaceutical interventions, and what I mean by 0:11:20.320 --> 0:11:23.120 that is social distancing still you know how wearing a 0:11:23.120 --> 0:11:25.320 face mask for the most part, still meeting outside I 0:11:25.320 --> 0:11:27.000 think if we can stay at the levels that we 0:11:27.040 --> 0:11:29.880 have been engaging in those types of activities, we should 0:11:29.960 --> 0:11:32.120 start to see a pretty The summer is starting to 0:11:32.120 --> 0:11:34.760 look actually really quite nice with regards to how supply 0:11:34.920 --> 0:11:37.600 is changing with Johnson and Johnson coming in UM and 0:11:37.679 --> 0:11:40.280 we'rek helping with that product development processes. I think you 0:11:40.320 --> 0:11:42.280 all know. I think the key here is going to 0:11:42.360 --> 0:11:44.760 be we then see things like what happens in Texas 0:11:44.840 --> 0:11:46.960 where all of a sudden they're repealing a mask mandate. 0:11:47.280 --> 0:11:49.240 And our concern there, as you can imagine, is that 0:11:49.280 --> 0:11:51.520 are we at the right threshold of a population with 0:11:51.559 --> 0:11:54.600 regards to a population acquiring immunity to be able to 0:11:54.600 --> 0:11:57.199 go there yet? And that's the concern is that are 0:11:57.200 --> 0:11:59.200 we going to have setbacks because of that? Right? So 0:11:59.240 --> 0:12:01.280 it's not going to be ques. So I think that's 0:12:01.280 --> 0:12:03.920 going to be the key here. As as governors decide 0:12:03.960 --> 0:12:07.000 to reopen states, are they doing it safely? Are they early? 0:12:07.200 --> 0:12:09.440 Really that's going to impact how we're gonna look. Going 0:12:09.480 --> 0:12:11.560 to need that state to state passport, we can just 0:12:11.559 --> 0:12:16.360 see it a pandemic passport. Poli uh LeMay, thank you 0:12:16.440 --> 0:12:19.679 so much, really appreciated Associate scientist over at Johns Hopkins 0:12:19.920 --> 0:12:23.520 the Bloomberg School of Public Health. This is Bloomberg Business 0:12:23.640 --> 0:12:27.400 Week with Carol Messer and Bloomberg Quick Takes Tim Stinovich 0:12:27.760 --> 0:12:30.200 from Bloomberg Radio. You know, Carol, you and I have 0:12:30.200 --> 0:12:32.680 been talking a lot about it being a year since 0:12:32.720 --> 0:12:36.839 the World Health Organization called this a pandemic. Let's think 0:12:36.840 --> 0:12:39.959 about what has happened during that year. Twenty nine million 0:12:40.000 --> 0:12:42.800 infected here in the United States, five d and twenty 0:12:42.880 --> 0:12:46.840 nine thousand dead, and about ten million who are unemployed. 0:12:47.240 --> 0:12:50.800 That's big destroy, big disruption if you think about it, big, 0:12:50.840 --> 0:12:53.360 big disruption. I mean, it's it's absolutely shocking when when 0:12:53.360 --> 0:12:56.320 we really think about those numbers. Emma Court is somebody 0:12:56.320 --> 0:12:58.079 who has been thinking a lot about those numbers. She's 0:12:58.080 --> 0:13:00.440 a healthcare reporter at Bloomberg News and Us on the 0:13:00.440 --> 0:13:03.960 phone right now from New York City. Emma, your your 0:13:04.040 --> 0:13:08.880 latest future feature follows ten Americans over the last year. 0:13:09.240 --> 0:13:12.120 It's a diverse group. It includes a comedian like Mike 0:13:12.679 --> 0:13:17.720 big Leia. It includes a psychiatrist, it includes a physician, 0:13:18.240 --> 0:13:22.520 It includes a business leader, a funeral home director. How 0:13:22.559 --> 0:13:24.800 their lives have changed over the last year. What is 0:13:24.840 --> 0:13:29.040 a common thread that runs through their stories. Yeah, and 0:13:29.080 --> 0:13:31.959 thank you so much for having me. I really appreciate it. 0:13:32.320 --> 0:13:34.679 I think we're all trying to find ways to process 0:13:34.760 --> 0:13:38.240 what's happened over the last year and understand these tremorous 0:13:38.320 --> 0:13:41.080 changes that have occurred in our lives and in the 0:13:41.120 --> 0:13:44.080 world at large. I think this is the common thread 0:13:44.120 --> 0:13:46.000 between a lot of these stories, and I think many 0:13:46.040 --> 0:13:48.720 of us probably recognize us in our own lives as 0:13:48.760 --> 0:13:51.960 these sort of themes of loss and grief and trauma 0:13:52.080 --> 0:13:56.959 and sorrow, but also you know, change and adjustments and 0:13:57.360 --> 0:14:00.560 coping and so um. You know, we spoke with, you know, 0:14:00.600 --> 0:14:04.440 a funeral director in California, for instance, who you know, 0:14:04.559 --> 0:14:06.959 just a couple of months ago, lost not just her 0:14:06.960 --> 0:14:09.080 father with whom you know, she and her mom and 0:14:09.120 --> 0:14:12.800 her son lived, but also two uncles. And she's also 0:14:12.920 --> 0:14:16.160 grappling with a new reality at work where funeral homes, 0:14:16.240 --> 0:14:18.600 you know, I think, especially in California, have been just 0:14:18.679 --> 0:14:22.400 absolutely overwhelmed and have had to start waiting list for 0:14:22.400 --> 0:14:25.200 for people coming in and even turn some families away, 0:14:25.320 --> 0:14:28.600 and um, that's just been, as you can imagine, incredibly difficult. 0:14:28.600 --> 0:14:31.600 She said. It's almost unheard of in that industry. Um, 0:14:31.640 --> 0:14:34.040 and then you have things like you know, Mike Verbiglia, 0:14:34.160 --> 0:14:37.880 who you know, initially when the pandemic started, thought you know, 0:14:37.920 --> 0:14:43.239 he would never try doing stand up comedy remotely, and then, um, 0:14:43.280 --> 0:14:45.880 you know what he ended up finding. As the pandemic 0:14:45.960 --> 0:14:47.960 drag done over the summer, he said, you know what, 0:14:48.160 --> 0:14:51.360 I will, I will try this out, and he found 0:14:51.440 --> 0:14:54.160 you know, it's a different experience. He said, it's harder, 0:14:54.360 --> 0:14:57.360 for sure than the comedy feller, right, but it's something 0:14:57.360 --> 0:15:00.280 where he can actually see people now in their living rooms, 0:15:00.280 --> 0:15:02.120 sitting on their couch and you can actually see their 0:15:02.120 --> 0:15:04.720 faces as opposed to a dark you know club where 0:15:04.760 --> 0:15:06.400 you can only see kind of the front road because 0:15:06.400 --> 0:15:08.600 of all the bright lights. So I think, um, you know, 0:15:08.640 --> 0:15:10.960 we're all changed because of this, and I think our 0:15:11.000 --> 0:15:13.440 economy has changed, or the way we work and live 0:15:13.520 --> 0:15:16.200 has changed. But there are ways that I think we 0:15:16.240 --> 0:15:18.840 are finding, you know, maybe not a silver lining, but 0:15:18.920 --> 0:15:21.240 you know, new ways of living a bit all that. 0:15:21.480 --> 0:15:23.200 I love what my had to say about reading the room. 0:15:23.200 --> 0:15:26.120 It's a little bit more difficult when you're doing it virtually. 0:15:26.320 --> 0:15:30.280 It's like really tough, you know, speaking about um reading 0:15:30.280 --> 0:15:32.560 the room, I look around the rooms here now that 0:15:32.560 --> 0:15:34.120 I'm back at work, but I think about to my 0:15:34.240 --> 0:15:35.760 room at home when I was working. There was a 0:15:35.760 --> 0:15:37.880 lot of yoga pants. There was a lot of casual 0:15:37.920 --> 0:15:41.200 where I've worn a lot of jeans back at the office, 0:15:41.240 --> 0:15:45.040 which I haven't done in years. Um, fashion industry, that's 0:15:45.080 --> 0:15:48.280 another one. Retail, like, it's just been really an upheaval 0:15:48.280 --> 0:15:51.400 there as well. And you talk to Valerie steel over 0:15:51.440 --> 0:15:55.560 at the museum at the Fashion Institute of Technology, Yeah, 0:15:55.640 --> 0:15:58.160 we did, and it was funny. She referenced this like 0:15:59.080 --> 0:16:01.960 quote about how sweatpants basically mean a person who has 0:16:02.000 --> 0:16:03.840 given up. Well, I mean, I think a lot of 0:16:03.920 --> 0:16:06.720 us then have given us over the last year, because 0:16:06.760 --> 0:16:09.800 that is that is I'm wearing leggings right now, just 0:16:10.320 --> 0:16:15.040 from the waist down. I would not wear that into 0:16:15.040 --> 0:16:17.440 the office, but I think, you know, it's interesting she 0:16:17.520 --> 0:16:19.560 was saying, this was a trend that was in the 0:16:19.600 --> 0:16:21.680 works already, right. You think of that sort of stand 0:16:21.720 --> 0:16:24.760 classico aesthetic, the all birds, so like you know, the 0:16:25.200 --> 0:16:27.520 hoodies to work, and so this was a trend that 0:16:27.560 --> 0:16:29.760 was really kind of more accelerated by the pandemic that 0:16:29.880 --> 0:16:32.280 it didn't just sort of come out of nowhere, and 0:16:32.320 --> 0:16:34.320 she said, you know, if we go back to the office, 0:16:34.360 --> 0:16:36.120 even if it's kind of part time, people will be 0:16:36.160 --> 0:16:38.320 doing more dry cleaning, and you know, maybe they'll be 0:16:38.360 --> 0:16:40.080 wearing our suits a couple of days a week. But 0:16:40.440 --> 0:16:42.200 it seems like it's kind of sure to stay at 0:16:42.240 --> 0:16:44.440 this point, and we only have ten seconds left. Do 0:16:44.520 --> 0:16:47.160 we continue to bake? You talk to Karen Kolberg, coach 0:16:47.200 --> 0:16:49.280 CEO of King Arthur Baking Company. We all know those 0:16:49.280 --> 0:16:54.320 flower shortages right right, so they, you know, the baking 0:16:54.360 --> 0:16:56.800 trend is they think it's here to stay. You know, 0:16:56.840 --> 0:16:59.200 you're hopefully not going to be making sour dough every 0:16:59.280 --> 0:17:01.160 day the way made you right in the beginning of 0:17:01.200 --> 0:17:06.680 a pandemic, but you know, to make salad. Oh God, listen, 0:17:06.680 --> 0:17:08.640 I was on a hunt for flower many months ago. 0:17:08.760 --> 0:17:11.880 It was really tough. Um. It's a great right through 0:17:12.240 --> 0:17:15.320 of just oh so many individuals being impacted, all of 0:17:15.400 --> 0:17:17.879 us by the pandemic. I really appreciate it, Emma, Thank 0:17:17.920 --> 0:17:20.720 you so much. Bloomberg News healthcare reporter Emma Court. This 0:17:21.000 --> 0:17:25.040 is Bloomberg Business Week with Carol Masser and Bloomberg Quick Takes. 0:17:25.160 --> 0:17:28.760 Tim Stinovic from Bloomberg Radio Tim, We're living in a 0:17:28.760 --> 0:17:31.560 world where it feels like just about anybody can get 0:17:31.600 --> 0:17:34.400 famous on TikTok, YouTube and Instagram. It's something we talked 0:17:34.440 --> 0:17:36.800 to Nick Bilton about just just a few weeks ago, 0:17:37.000 --> 0:17:39.680 right right, being famous. Yeah, you did that HBO documentary 0:17:39.720 --> 0:17:42.080 which is really really cool. And listen, as our Bloomberg 0:17:42.119 --> 0:17:44.720 News technology reporter Sarah Fryer found out, it's a lot 0:17:44.760 --> 0:17:47.040 easier you can do that, but it's a lot easier 0:17:47.119 --> 0:17:49.600 to make a living doing it if you are white. 0:17:49.840 --> 0:17:52.000 So joining us with more on the stories. Max Chafkin, 0:17:52.080 --> 0:17:54.600 features editor at Bloomberg business Week. He's with us on 0:17:54.720 --> 0:17:57.120 the phone in Queen's New York along with Bloomberg Business 0:17:57.119 --> 0:18:00.480 Week editor Joe Weber on the Access line in Brooklyn. 0:18:00.640 --> 0:18:03.360 This is a deep die that just once again, Jill, 0:18:03.520 --> 0:18:06.760 you know, shows us the inequities about you know, doing 0:18:06.840 --> 0:18:09.760 something in this world, but you're treated differently, pay differently 0:18:09.800 --> 0:18:12.359 if you're black or if you're white. That's right, and 0:18:12.359 --> 0:18:14.199 and just a reminder that this is all part of 0:18:14.200 --> 0:18:17.439 the equality issue of Bloomberg Business Week, which has been 0:18:17.520 --> 0:18:19.639 rolling out all week. And you know, we've got to 0:18:19.640 --> 0:18:22.359 talk about taxes a little bit and then uh, instead 0:18:22.359 --> 0:18:24.600 of taking money, let's talk about making money. But some 0:18:24.640 --> 0:18:28.359 people get to make more than others. Um Max. Great 0:18:28.400 --> 0:18:30.520 to talk with you about this feature that you edited 0:18:30.640 --> 0:18:33.520 and and tell us. What Sarah found is she dug 0:18:33.520 --> 0:18:37.719 into the reporting. You know, the feature is about when 0:18:38.160 --> 0:18:39.760