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Speaker 1: Right now, we're taking the data off the boats and

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Speaker 1: distributing it to those various ues is But what we

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Speaker 1: really want to do, and I think five G is

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Speaker 1: going to enable us, is to send that data back

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Speaker 1: to the boats and enable them to look at that

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Speaker 1: data in real time as well. Because our data is

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Speaker 1: in the open source. All of the boats are the same,

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Speaker 1: they use exactly the same technology, and so we've put

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Speaker 1: the data in the open and they can look at

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Speaker 1: each other's performance and analyze that. But imagine if they

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Speaker 1: could do that life. Welcome to the Restless Ones. I'm

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Speaker 1: Jonathan Strickland. As you may know, I've spent the last

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Speaker 1: fifteen years covering technology and learning how it works, demystifying

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Speaker 1: everything from massive parallel processing to advanced robotics and everything

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Speaker 1: in between. Yet it's the conversations with some of the

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Speaker 1: most forward thinking leaders, those at the intersection of technology

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Speaker 1: and business that fascinate me the most. Leaders like Russell Coots,

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Speaker 1: CEO of Sale GP. I've had conversations with a lot

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Speaker 1: of fascinating people here on The Restless Ones, but I

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Speaker 1: think this episode marks the first time I have interviewed

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Speaker 1: a night Sir Russell has had a colorful history. He

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Speaker 1: has been a sailor practically all of his life. He

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Speaker 1: won his first regatta when he was just nine years old.

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Speaker 1: He competed in the Olympics in nineteen four. He also

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Speaker 1: has competed in numerous America's Cup sailing competitions, serving as

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Speaker 1: helmsman and skipper and accumulating an impressive winning streak in

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Speaker 1: the process. He led the administration of Team New Zealand,

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Speaker 1: transitioning into a role that required him to work behind

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Speaker 1: the scenes and everything from securing sponsorships to negotiating broadcasting rights.

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Speaker 1: A few years ago, Oracle founder Larry Ellison and Sir

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Speaker 1: Russell collaborated to create a new company called Sale g P.

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Speaker 1: That company's mission is to bring competitive sailing into the

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Speaker 1: modern era, leveraging numerous technologies to make the sport accessible

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Speaker 1: and immersive to viewers, while also opening up opportunities for

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Speaker 1: people to pursue the sport itself. As I would learn,

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Speaker 1: the combination of technological innovation and skilled production has brought

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Speaker 1: in new fans to the sport and that fandom is growing. Russell,

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Speaker 1: I want to welcome you to the restless Ones. Thank

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Speaker 1: you so much for taking time to join us today

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Speaker 1: that it's a pleasure to be here. Before we get

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Speaker 1: into the nitty gritty, I'm curious if you could tell

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Speaker 1: us about when you first developed your love of sailing. Well.

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Speaker 1: I grew up in New Zealand and my family were

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Speaker 1: connected with sailing, my father in particular kind of passion

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Speaker 1: for us, so it was a natural thing for us

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Speaker 1: to do. It was one of those sports that I

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Speaker 1: really connected with and love the fact that it's got

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Speaker 1: that inherent connection with nature and that you're out there

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Speaker 1: and are able to steer your own course, so to speak.

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Speaker 1: So that freedom of being out there in the environment,

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Speaker 1: I think really appealed to me. I'm curious what sort

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Speaker 1: of role did tech play early on in your sailing career,

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Speaker 1: because obviously we're in an unprecedented era today where technology

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Speaker 1: can help shape the design of boats as well as

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Speaker 1: the operation of them. But when you started out, did

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Speaker 1: you have those sorts of tools or anything comparable to

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Speaker 1: measure things like boat's performance. Well, I used to definitely

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Speaker 1: look at foil shapes and sales shapes and dream up

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Speaker 1: all kinds of theories just that why something might be faster. Also,

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Speaker 1: the surface finished on the on the boat and even

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Speaker 1: the balance of the boat. I was intrigued by all

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Speaker 1: of that, you know, because when you get on a

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Speaker 1: sale boat for the first time and you realize that

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Speaker 1: you're powered by nature, you're powered by the wind, that

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Speaker 1: can be quite intimidating at until you really start to

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Speaker 1: get a field for it. So from a very young

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Speaker 1: age I was pretty interested in then, and I did

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Speaker 1: do a lot of skitches on various ideas and so forth,

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Speaker 1: but they probably didn't have a lot of foundation in

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Speaker 1: terms of science or technology. I imagine that the evolution

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Speaker 1: of technology, where now you're able to use various sensors

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Speaker 1: and devices to measure boat performance, it must be an

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Speaker 1: absolute quantum leap ahead of where you were in the

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Speaker 1: sense of being able to iterate and to innovate. Yeah,

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Speaker 1: that's right. I mean, if you go back and you

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Speaker 1: look at the early origins of yacht design and used

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Speaker 1: to be probably more of an art than a science,

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Speaker 1: although the early designers probably by the trial and error processes,

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Speaker 1: and of course historically it was vitally important to business

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Speaker 1: and trade. You know, the fastest boats used to get

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Speaker 1: the business, so there were lots of secrets involved, both

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Speaker 1: in terms of design and also where their currents and navigation.

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Speaker 1: If you think back to the early evolution of ocean

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Speaker 1: crossing vessels and so forth, a lot of the structural

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Speaker 1: designs made their way into the aircraft industry in later years,

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Speaker 1: so it was highly competitive then. Alone came from the

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Speaker 1: digital era with programs for the loud wonder not only

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Speaker 1: measure the influences of the flow either of the air

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Speaker 1: or the water, but also get information of including visualization

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Speaker 1: of what was actually going on. And as the computers

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Speaker 1: became more and more powerful, the codes are more complex

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Speaker 1: and more accurately approximate or simulate the performance and the conditions.

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Speaker 1: So nowadays you can you know, in terms of yacht design,

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Speaker 1: you can typically modify something about the design and instantly

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Speaker 1: see where it improves it and conversely where it might

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Speaker 1: compromise certain aspects of the performance. Let's talk about the

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Speaker 1: birth of sale GP. Can you tell us about the

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Speaker 1: company and its mission and how important is this work

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Speaker 1: to you. Well before the age of high speed boats,

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Speaker 1: and I'm referring to the recent hydrofoiling boats that we

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Speaker 1: see today, it probably wasn't the product to make sailing

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Speaker 1: an exciting sport to watch on broadcast you know, of

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Speaker 1: course the sailing official Nado's out there might disagree with

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Speaker 1: me here, but to the broader sports fans, selling was

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Speaker 1: was too slow to watch, and the races were difficult

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Speaker 1: to understand, and you know sometimes that those races that

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Speaker 1: take hours to complete and we're very hard to follow.

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Speaker 1: And then along came the Falling Generation, and all of

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Speaker 1: a sudden you had this extreme high speed sport and

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Speaker 1: covered with that the new broadcast graphics that define the

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Speaker 1: field of play and identified who was in front and

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Speaker 1: behind and as well as you know, sort of produce

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Speaker 1: other insights like the speed of the boats and the

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Speaker 1: precise direction they were sailing, who was a hit and behind,

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Speaker 1: and so forth. So you moved the clock forward to today.

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Speaker 1: We recently had an average viewership here in the US

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Speaker 1: on CBS. I've just had one point six million viewers

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Speaker 1: for our event and Center pay and it's clearly now

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Speaker 1: developed into a sport that can and is beginning to

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Speaker 1: appeal to a wide wider audience. So for me, I guess,

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Speaker 1: you know, to take the sport that I loved and

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Speaker 1: grew up with and love competing in and so forth,

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Speaker 1: and package it into a more marketable watchable format that's

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Speaker 1: creating a chance to really grow it. Well, that's of

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Speaker 1: course greatly appealing to me, and it's exciting to be

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Speaker 1: part of this. Yeah. I love that this is a

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Speaker 1: case where technology has created accessibility. Yeah. Well, well, you know,

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Speaker 1: if you look at those viewership figures we had, as

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Speaker 1: I said, I just have one point six million in

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Speaker 1: the US and I think thirteen point six million, well boy, well,

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Speaker 1: clearly they're not all voting enthusiasts. You know, it's definitely

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Speaker 1: a much more interesting sport to watch. And you know,

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Speaker 1: I guess that's one of the challenges that we've got

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Speaker 1: is that people have an image of exiling and when

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Speaker 1: they look at sal GP, they invariably get surprised and say, wow,

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Speaker 1: I didn't realize it was like this quite like this,

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Speaker 1: you know, say, we get we pretty much get that

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Speaker 1: reaction every time we put an event on in a

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Speaker 1: new country. Conventional thinking says you have to pay more

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Speaker 1: to get more. I want the world. But T Mobile

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Speaker 1: for Business uses unconventional thinking to deliver premium benefits for

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Speaker 1: better r o I. From customized five G solutions to

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Speaker 1: three sixties support. We help you reach your business goals

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Speaker 1: right now. I want it now, innovating to improve business

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Speaker 1: today and tomorrow. That's unconventional thinking from T mobile for

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Speaker 1: business capable device required covers on available in some areas,

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Speaker 1: some US require certain planter features. See Speaking of how

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Speaker 1: people view sailing, you know what they think of with sailing,

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Speaker 1: I imagine a lot of folks think of it as

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Speaker 1: an environmentally friendly sport. I mean it's when bowered after all.

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Speaker 1: And sale GP has emphasized sustainability as one of the

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Speaker 1: company's values. Clearly the technology is aligned with that goal.

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Speaker 1: But I'm curious how this plays into sale GPS business strategy.

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Speaker 1: How does that strategy combined with the tech sale GP

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Speaker 1: relies upon work towards sale GP emphasizing sustainability. Well, I

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Speaker 1: guess from a financial perspective, treading a sustainable business model

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Speaker 1: is a big focus, and the cost and revenues are

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Speaker 1: clearly defined. But what we've found in terms of becoming

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Speaker 1: more sustainable from an environmental perspective is it it's not

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Speaker 1: necessarily an additional cost when you really focus on becoming

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Speaker 1: more sustainable. But I'll give you some examples. When we

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Speaker 1: were looking at broadcast and we used to send about

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Speaker 1: fifty people around the world to our events each time

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Speaker 1: we ran an event, and we sort of figured that

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Speaker 1: let's try and do that and create a remote production

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Speaker 1: because essentially used to have the broadcast facilities on site

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Speaker 1: and a lot of the people used to create the

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Speaker 1: various functions that you need for a broadcast from their

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Speaker 1: containers on site, and so we started to think, well,

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Speaker 1: how can we do that where we're not flying all

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Speaker 1: these people around the world and we're doing it from

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Speaker 1: you know, a studio somewhere else in the world. Clearly

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Speaker 1: that would be a lot cheaper. We could also imagine

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Speaker 1: it being more efficient. Of course, you know, there were

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Speaker 1: some pros and cons for that second part, but we

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Speaker 1: were the first to try it. And what we found

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Speaker 1: not only to save a lot in their carbon footprint,

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Speaker 1: to say, it's a lot of costs as well, and

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Speaker 1: and extual fact, you know, having the broadcast team together

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Speaker 1: in the one entity proved to be somewhat of an

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Speaker 1: advantage as well. And now the team has scattered around

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Speaker 1: the world and they empire. They make decisions on our

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Speaker 1: racing almost instantaneously using all the data that's available to them,

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Speaker 1: and there's lots of examples that we've set out to

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Speaker 1: do that. We're very proud of our achievements, satisfied with

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Speaker 1: Still it a long way Togo, because eventually we want

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Speaker 1: to make even a greater game to their carbon footprint.

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Speaker 1: But yeah, I think it's about approaching it with the

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Speaker 1: right attitude. Well, and I think it's an astounding achievement

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Speaker 1: to be able to do a live television broadcast where

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Speaker 1: the production is happening across the globe from where the

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Speaker 1: actual event is happening. Obviously, sale GP holds races all

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Speaker 1: over the world, and for your production team to be

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Speaker 1: in a centralized location and to be able to take

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Speaker 1: in live feeds from various sources and produce it in

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Speaker 1: real time for broadcast, and the end viewer may have

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Speaker 1: no understanding of the processes that have to happen for

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Speaker 1: that to work. It speaks to our incredible evolution of

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Speaker 1: technology where we've got the level of connectivity that allows

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Speaker 1: for this kind of process, that we're able to move

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Speaker 1: data that effectively around the world and put it together

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Speaker 1: and package it in a way that is digestible and

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Speaker 1: entertaining to the end audience. I think that's right. Actually,

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Speaker 1: I think we might have been the first sports entity

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Speaker 1: to not have our umpires on site. For example, not

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Speaker 1: only a broadcast, but our race management team and umpires

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Speaker 1: to not have them on site. We're developing a system

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Speaker 1: now where a race turning marks that a of course

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Speaker 1: like kind of various places around the harbor. You know,

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Speaker 1: because we race on in a city harbors, they are

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Speaker 1: already positioned remotely, so our race management team does not

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Speaker 1: have to be on site. Currently, we anchor those marks,

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Speaker 1: so we tow them into position and then they have

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Speaker 1: an anchoring system on board with the anchor, and they

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Speaker 1: have a very accurate GPS system that locates the position

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Speaker 1: to within one inch or twi millimeters. But we are

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Speaker 1: moving towards a robotic system with electric motors, so using

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Speaker 1: won't need to anchor, and they'll be able to be

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Speaker 1: moved much more efficiently. If there's a wind change, or

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Speaker 1: to shorten the course slightly, or whatever we need to do.

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Speaker 1: There will be a much more efficient system that will

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Speaker 1: be able to be driven by our remote race management team.

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Speaker 1: It's an amazing system where they have access to all

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Speaker 1: of the data, including such things as the boat speeds,

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Speaker 1: the runner angles, the video images, the camera angles or

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Speaker 1: the different camera angles on the boats, and all of

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Speaker 1: the audio coming off the boats as well, so the

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Speaker 1: conversations the crew is having. So when there's an incident

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Speaker 1: that they used that same very sophisticated GPS positioning system

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Speaker 1: that tracks the position of the boats to within one inch,

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Speaker 1: and they can replay that incident use all that information

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Speaker 1: to judge any woual infractions with much greater accuracy than

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Speaker 1: what they could have ever could have by watching the

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Speaker 1: racing live. The whole world has moved on and taking

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Speaker 1: tremendous strides in the last even five years, I think, well,

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Speaker 1: and for all of this to even be possible, the

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Speaker 1: ability to use things like wireless connectivity, whether you're talking

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Speaker 1: about five G or you're talking about beaming to satellite.

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Speaker 1: If you don't have those capabilities, then this doesn't work,

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Speaker 1: because this is definitely one of those cases where being

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Speaker 1: tethered by a cable is just not an option. To

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Speaker 1: that end, can you talk a little bit about the

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Speaker 1: use of five G within cell GPS events. Yeah, as

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Speaker 1: you've correctly said. We're completely on a wireless system. So

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Speaker 1: each boat has around eight hundred censes and we have

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Speaker 1: nine boats racing in our championship right now, so eight

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Speaker 1: hundred censers that create about thirty thousand data outputs per

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Speaker 1: second and then will get sent up to the Oracle

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Speaker 1: cloud and then get sent out to our various users.

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Speaker 1: Be that as I've said, Race management and data Analytics team,

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Speaker 1: maintenance team, the team coaches are umpiring and broadcast teams,

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Speaker 1: as I said, based in our London studio, or a

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Speaker 1: bone Fex graphics team that's also based in London, so

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Speaker 1: that all gets created there. And if you take San

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Speaker 1: Francisco and Chicago as an example, we tested a team

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Speaker 1: mobile five G network in San Francisco and found that

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Speaker 1: it was incredibly fast, I think about a third faster

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Speaker 1: than those systems. So that was really a game changer

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Speaker 1: for us and allowed us to send a lot more

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Speaker 1: information essentially from the boats. I mean, we have some

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Speaker 1: some pretty wild plans in the future as well. You know,

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Speaker 1: so this is really any of the start of it. Russell,

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Speaker 1: I can't tell you how excited that makes me, because

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Speaker 1: you have described an implementation that relies heavily on this

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Speaker 1: high speed, high broadband wireless connectivity, and it's a specific

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Speaker 1: one where you're looking at generating and then analyzing thousands

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Speaker 1: and thousands of data points simultaneously in different use cases.

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Speaker 1: Everything from team managers figuring out what to do next,

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Speaker 1: to the umpires who are monitoring to make certain that

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Speaker 1: everyone is abiding by the rules, to broadcast who are

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Speaker 1: putting this together so that they can create a package

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Speaker 1: for the end consumer, even potentially to boat manufacturers who

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Speaker 1: are going to look at the data returns and wonder

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Speaker 1: where can we get another boost in performance from our designs.

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Speaker 1: All of these things are capable because of this convergence

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Speaker 1: of sensor technology, the wireless connectivity, and the fact that

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Speaker 1: you've designed this incredible company around bringing sailing to more people.

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Speaker 1: And it's to me, the fascinating thing is that that

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Speaker 1: mission necessitated all of these choices so that you can

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Speaker 1: achieve your mission. But on top of that, it lays

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Speaker 1: out a blueprint that other organizations can look at and

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Speaker 1: say we can take advantage of this, even if they

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Speaker 1: have nothing remotely to do with sport. They take a

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Speaker 1: look at this approach and they say, imagine applying this

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Speaker 1: to our business. Yes, I think the possibility is incredible.

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Speaker 1: You know what we found with five g you know,

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Speaker 1: as you said that, I think it was tasted something

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Speaker 1: about faster and then our abious systems, so we had traditionality,

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Speaker 1: and I think it was a two point five giga

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Speaker 1: hurts frequency radio system. And the throughput of five gars

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Speaker 1: of course much larger, which is going to open up

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Speaker 1: quite a few different possibilities. Not only was it delivering

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Speaker 1: the current product if you like, to all of these

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Speaker 1: different facets in a much more efficient way, but we

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Speaker 1: can now start to think about other things that we

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Speaker 1: couldn't achieve before. So different types of cameras you know

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Speaker 1: where were restricted before. Is that what sort of cameras

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Speaker 1: we could use in a life sense? So we can

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Speaker 1: really take the fan onto the boat, start to give

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Speaker 1: the fan the exact same vision as what the driver

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Speaker 1: might be seeing. Ultimately, right now we're taking the data

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Speaker 1: off the boats and distributing it to those various users.

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Speaker 1: But what we really want to do, and I think

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Speaker 1: five gs gonna enable this, is to sit then send

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Speaker 1: that data back to the boats and enable them to

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Speaker 1: look at that data in real time as well. And

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Speaker 1: because our data is in the open source. All of

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Speaker 1: the boats are the same, they use exactly the same technology,

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Speaker 1: and so we've put the data in the open and

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Speaker 1: they can look at each other's performance and analyze that.

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Speaker 1: But imagine if they could do that life, you know,

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Speaker 1: I think that would be really super cool. And of

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Speaker 1: course that actually produced a bit of racing product for us,

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Speaker 1: because new teams can come and they can access that data.

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Speaker 1: They can see what how the top teams are operating

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Speaker 1: and become competitive very very fast. And I think that's

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Speaker 1: what's drawing the fans two cell GP is the quality

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Speaker 1: of the racing, the closeness of the racing, the fact

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Speaker 1: that you get so many lead changes in passing, and

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Speaker 1: you know, the jeopardy of actually not knowing who's going

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Speaker 1: to win beforehand. You might have the favorites, but it

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Speaker 1: really you know, we've had I think five different teams

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Speaker 1: winning events now out of the night, and clearly that

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Speaker 1: the fact that the data is in the open source

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Speaker 1: and it's able to be so efficiently used by the

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Speaker 1: various stakeholders is a big contributing factor. Well, Russell, I

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Speaker 1: have to say that I'm really excited about the future

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Speaker 1: of sale g P and especially seeing how sale GP

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Speaker 1: is able to exploit technology to even greater extent. I

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Speaker 1: imagine that it won't be long before I could put on,

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Speaker 1: say a VR headset and look into a three sixty

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Speaker 1: degree camera and look around as if I were on

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Speaker 1: the boat myself. Not will you be able to do that,

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Speaker 1: but you'll be able to race against the real boats

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Speaker 1: in the real race as a virtual competitor. Now, the

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Speaker 1: real boats may not be able to see the virtual competitors,

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Speaker 1: but the virtual competitors will be able to see the

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Speaker 1: real boats. So I think that is the next step

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Speaker 1: in true sports engagement, and one of the next steps

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Speaker 1: is that you can really become immersed in it. And

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Speaker 1: for a racing fan to be able to compete against

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Speaker 1: the best on equal terms will be a in a

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Speaker 1: virtual space, I think, you know, will be incredible. Well,

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Speaker 1: I love that idea. Before I could let Sir Russell go,

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Speaker 1: I had to ask him one more thing. I'm curious, Russell,

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Speaker 1: what do you think of when you hear the term

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Speaker 1: restless one? Yeah, yeah, that's a good question. I guess

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Speaker 1: it would be somebody who isn't necessarily content with in

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Speaker 1: the conventional ways of doing things, someone who is perhaps

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Speaker 1: looking for new innovations or new ways to consider a problem,

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Speaker 1: and you open to a new way of of doing

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Speaker 1: things to create the best solutions. Excellent, it sounds a

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Speaker 1: bit like yourself, Russell. Thank you again for taking time

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Speaker 1: to be on our show. It has been a pleasure

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Speaker 1: to have you on. I could talk to you for

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Speaker 1: hours about sailing in tech, but I know you're a

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Speaker 1: busy man, so thanks for being our guest today. It's

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Speaker 1: been a pleasure. Thank you. Sir. Russell's insight into the

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Speaker 1: importance of building the right team, not necessarily a team

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Speaker 1: that has just one voice, really was fascinating. Yes, it

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Speaker 1: is of critical importance for everyone to understand the company's

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Speaker 1: mission and goals, but it's equally vital that you have

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Speaker 1: a spectrum of perspectives so that you can identify the

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Speaker 1: best path forward to pursue that mission. As we've heard

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Speaker 1: numerous times on this show, communication is key and finding

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Speaker 1: the right people to work towards your goals should be

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Speaker 1: of the highest priority. I was also fascinated with sale

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Speaker 1: GPS use of technology leveraging hundreds of sensors to gather

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Speaker 1: thousands of data points on how a boat performs in

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Speaker 1: a race has more uses than I anticipated. In my mind.

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Speaker 1: I had imagined it being useful for broadcast packages and

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Speaker 1: maybe to inform teams about what was working best. I

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Speaker 1: hadn't considered the fact that umpires who might be on

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Speaker 1: the opposite side of the world would be able to

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Speaker 1: access data to keep an eye on racist and ensure

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Speaker 1: that all are abiding by the rules. The power of

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Speaker 1: data is undeniable, and when paired with high speed connectivity,

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Speaker 1: it creates unprecedented opportunities, and I really am excited to

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Speaker 1: see where things progress from here, not just with sale

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Speaker 1: g P, which is an amazing case study for the

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Speaker 1: power of wireless connectivity and the potential of the Internet

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Speaker 1: of Things, but also for businesses across all industries as

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Speaker 1: they devise strategies to take advantage of today's technological capabilities.

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Speaker 1: We've had a lot of common threads throughout this season

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Speaker 1: of The Restless Ones, and one of the big ones

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Speaker 1: is that companies in every industry are finding new approaches

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Speaker 1: towards exploiting technology to become more efficient and competitive in

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Speaker 1: their respective fields. Thanks again to Sir Russell for his time,

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Speaker 1: and thank you for listening to The Restless Ones. This

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Speaker 1: episode concludes season three, and I want to thank T

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Speaker 1: Mobile for Business for the opportunity to speak with some

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Speaker 1: incredible thought leaders and innovators this season. Be sure to

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Speaker 1: explore our past episodes as each one has within a

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Speaker 1: unique insights. This has been Jonathan Strickland signing off until

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Speaker 1: next time. T Mobile for Business knows companies want more

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Speaker 1: than a one size fits all approach to support. I

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Speaker 1: want to work, so we provide three sixty support customized

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Speaker 1: to your business. From discovery through post deployment. You'll get

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Speaker 1: a dedicated account team and expertise from solutions engineers and

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Speaker 1: industry advisors already right now, I want it now. Three

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Speaker 1: six support that's customized for your success. That's unconventional thinking

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Speaker 1: from T Mobile for Business