1 00:00:01,280 --> 00:00:03,440 Speaker 1: So we all come with our different values and thoughts 2 00:00:03,440 --> 00:00:07,800 Speaker 1: and behaviors. Right now, in an organization, what you do 3 00:00:08,039 --> 00:00:12,639 Speaker 1: is that you essentially identify that common ground of values. 4 00:00:13,480 --> 00:00:17,000 Speaker 1: And these values, by the way, and nothing mystical. I mean, 5 00:00:17,000 --> 00:00:19,959 Speaker 1: these are very you know, values that we all have 6 00:00:20,120 --> 00:00:22,000 Speaker 1: grown up with and we know to be true. But 7 00:00:22,600 --> 00:00:26,320 Speaker 1: because of our life's experiences and what's important to us, 8 00:00:26,640 --> 00:00:29,560 Speaker 1: we may have different levels of hierarchy of importance of 9 00:00:29,600 --> 00:00:33,720 Speaker 1: these values. But values drive your thoughts and that therefore behavior. 10 00:00:34,400 --> 00:00:38,000 Speaker 1: If you have predictability of behavior, that's how you build 11 00:00:38,080 --> 00:00:54,360 Speaker 1: trust in a group setting. Right. I want to talk 12 00:00:54,400 --> 00:00:59,400 Speaker 1: about the term cheater brand that I brought into the 13 00:00:59,680 --> 00:01:02,720 Speaker 1: reality television vernacular, like into this sort of pop culture 14 00:01:02,840 --> 00:01:06,840 Speaker 1: vernacular because years ago Sonja, who I really like it 15 00:01:06,920 --> 00:01:11,640 Speaker 1: is sweet and root for uh, launched a wine brand 16 00:01:11,959 --> 00:01:16,360 Speaker 1: named Tipsy Girl, which I referred to on the show 17 00:01:16,480 --> 00:01:20,640 Speaker 1: as a cheater brand because I was upset that she 18 00:01:20,800 --> 00:01:26,240 Speaker 1: was launching a rose in a very copycat like name 19 00:01:26,360 --> 00:01:30,160 Speaker 1: to skinny Girl, and I was aggressive. And people love 20 00:01:30,240 --> 00:01:33,800 Speaker 1: Sonya and she's totally the you know, underdog, and I 21 00:01:33,880 --> 00:01:37,479 Speaker 1: understand why people were upset with the delivery of that um. 22 00:01:37,520 --> 00:01:40,000 Speaker 1: But I referred to that as a cheater brand. So 23 00:01:40,120 --> 00:01:43,960 Speaker 1: recently I posted that I'm launching a line of a clients. 24 00:01:44,000 --> 00:01:46,080 Speaker 1: Is one is this sort of like air fryar oven, 25 00:01:46,520 --> 00:01:48,680 Speaker 1: So I guess it's like a larger toaster of it 26 00:01:48,760 --> 00:01:50,600 Speaker 1: and it make can make pizza and all these different things. 27 00:01:50,640 --> 00:01:53,240 Speaker 1: And I'm launching a bunch of appliances. I'm in about 28 00:01:53,240 --> 00:01:56,800 Speaker 1: thirty categories. Newer ones are coffee syrups and cherry juice 29 00:01:57,080 --> 00:02:02,880 Speaker 1: and swim and a bunch of different things. So I 30 00:02:02,960 --> 00:02:05,720 Speaker 1: just in a Instant Graham story was making something and 31 00:02:05,720 --> 00:02:07,880 Speaker 1: I mentioned that I was going to launch this, and 32 00:02:07,960 --> 00:02:11,800 Speaker 1: people were like cheater brand because Sonja, I guess, had 33 00:02:11,840 --> 00:02:13,680 Speaker 1: the idea to do a toaster of a mine, but 34 00:02:14,080 --> 00:02:16,079 Speaker 1: she never launched the toaster ovens like it was a 35 00:02:16,120 --> 00:02:19,160 Speaker 1: traditional toaster of it. And I love that idea because 36 00:02:19,680 --> 00:02:22,240 Speaker 1: cooking in a toaster of it is a great idea. Um. 37 00:02:22,320 --> 00:02:24,840 Speaker 1: And so I'm going to launch a line of appliances 38 00:02:24,960 --> 00:02:28,480 Speaker 1: with the name Skinny Girl. The brand is Skinny Girl. 39 00:02:28,800 --> 00:02:31,840 Speaker 1: So when I called it, when I called Tipsy Girl 40 00:02:32,400 --> 00:02:35,200 Speaker 1: a cheater brand, it was because of the name Tipsy Girl. 41 00:02:35,240 --> 00:02:39,200 Speaker 1: It wasn't because she was going into wine, like someone 42 00:02:39,240 --> 00:02:42,360 Speaker 1: else launching sneakers is not a cheater brand. Someone calling 43 00:02:42,440 --> 00:02:46,440 Speaker 1: a brand swoosh with a logo that's similar to the 44 00:02:46,520 --> 00:02:49,079 Speaker 1: Nike logo, which couldnt happen because they'd sue you your 45 00:02:49,120 --> 00:02:52,480 Speaker 1: ass off. That would be a cheater brand. So after 46 00:02:52,639 --> 00:02:55,760 Speaker 1: my Skinny Girl came out, Applebee's came out with a 47 00:02:55,760 --> 00:02:58,959 Speaker 1: skinny be margharita, and everywhere there was a skinny margharita, 48 00:02:59,000 --> 00:03:01,200 Speaker 1: and that's because I'm b And then skinny pizza and 49 00:03:01,200 --> 00:03:04,239 Speaker 1: skinny latte is and all that came after the skinny 50 00:03:04,240 --> 00:03:08,040 Speaker 1: brawl Margharita. That's a cheater brand. If a brand is 51 00:03:08,880 --> 00:03:12,480 Speaker 1: like a gimmick and knocked off a little bit, then 52 00:03:12,600 --> 00:03:15,639 Speaker 1: that's a cheater brand. And interestingly enough, I'm doing a 53 00:03:15,720 --> 00:03:19,120 Speaker 1: cheater brand of my own brand because I don't own 54 00:03:20,800 --> 00:03:26,760 Speaker 1: Skinny Girl in alcohol or cocktails or intent to use 55 00:03:26,840 --> 00:03:29,200 Speaker 1: with alcohol or cocktails, So meaning I can't do a 56 00:03:29,240 --> 00:03:33,120 Speaker 1: line of cocktail mixers under the brand Skinny Girl because 57 00:03:33,120 --> 00:03:35,680 Speaker 1: I've sold that years ago. Only the cocktail portion I 58 00:03:36,200 --> 00:03:39,200 Speaker 1: percent of my brand. Otherwise, so I'm launching a brand 59 00:03:39,640 --> 00:03:43,720 Speaker 1: called Thirsty Girl, which is cocktail mixers. So it's like 60 00:03:43,720 --> 00:03:46,760 Speaker 1: a gimmick where I'm copying myself. So I'm creating a 61 00:03:46,840 --> 00:03:49,840 Speaker 1: cheater brand of myself. But the idea of going into 62 00:03:51,080 --> 00:03:56,119 Speaker 1: mixers is not a cheater brand a low calorie cocktail 63 00:03:56,640 --> 00:04:01,080 Speaker 1: because I created that category. Meaning before this any girl margarita, 64 00:04:01,160 --> 00:04:04,920 Speaker 1: there was never It was the first ever low calorie 65 00:04:04,920 --> 00:04:07,640 Speaker 1: ready to drink a cocktail. So someone else coming up 66 00:04:07,680 --> 00:04:12,160 Speaker 1: with a low calorie cocktail is it's more of like 67 00:04:12,200 --> 00:04:15,800 Speaker 1: a cheater category because it would depend upon the name 68 00:04:15,880 --> 00:04:19,120 Speaker 1: of the brand. But anyone doing that, that's that's copying 69 00:04:19,160 --> 00:04:21,680 Speaker 1: the idea. That's not even technically the Cheetah brand. It's 70 00:04:21,920 --> 00:04:25,560 Speaker 1: a cheater product, which is not a real term. But anyway, 71 00:04:25,800 --> 00:04:29,719 Speaker 1: so if I'm doing an air fryer of an appliance 72 00:04:30,800 --> 00:04:33,240 Speaker 1: and Sonya who never launched one, but even if she 73 00:04:33,320 --> 00:04:36,839 Speaker 1: had launched one, this would be a cheater product. A 74 00:04:36,880 --> 00:04:41,120 Speaker 1: bunch of people launched cocktails after and as a result 75 00:04:41,200 --> 00:04:45,440 Speaker 1: of my skinny Girl deal. Uh So that's just a 76 00:04:45,440 --> 00:04:47,760 Speaker 1: little lesson about what a cheater brand is and isn't. 77 00:04:48,200 --> 00:04:51,800 Speaker 1: So what cheater brands have you seen? And you get 78 00:04:51,839 --> 00:04:54,520 Speaker 1: the difference between the cheater brand and the cheater product, 79 00:04:54,839 --> 00:04:56,839 Speaker 1: But it's really funny, people like, look at you launching 80 00:04:56,880 --> 00:04:59,640 Speaker 1: a toaster. Cheater brand was sowing you, and I'm like, well, 81 00:04:59,640 --> 00:05:03,400 Speaker 1: Sonia and launch a toaster. But a toaster is an 82 00:05:03,400 --> 00:05:05,960 Speaker 1: item that is very common in people's homes. And I'm 83 00:05:06,000 --> 00:05:09,520 Speaker 1: not launching a toaster. I'm launching an elevated, uh convenient 84 00:05:09,880 --> 00:05:14,039 Speaker 1: oven um. But I appreciated people's protection and fervor for 85 00:05:14,160 --> 00:05:17,000 Speaker 1: this topic. And to use a word and like a 86 00:05:17,080 --> 00:05:21,640 Speaker 1: terminology back to me that I introduced into the vernacular. 87 00:05:22,080 --> 00:05:26,120 Speaker 1: But you should sort of understand what something is before 88 00:05:26,120 --> 00:05:35,039 Speaker 1: you talk about it. My guest today is now Written Chattery, 89 00:05:35,200 --> 00:05:38,080 Speaker 1: who was named CEO of Panera Bread in May of 90 00:05:38,200 --> 00:05:42,159 Speaker 1: two thousand nineteen, right before a very crazy roller coaster 91 00:05:42,279 --> 00:05:46,600 Speaker 1: time in our country and our world. Marion has more 92 00:05:46,600 --> 00:05:50,200 Speaker 1: than twenty five years of international corporate leadership experience in 93 00:05:50,200 --> 00:05:54,240 Speaker 1: the food, retail and hospitality industry. He joined Panera from 94 00:05:54,279 --> 00:05:57,680 Speaker 1: Crispy Kreme, where he served as CELLO and President of 95 00:05:57,720 --> 00:06:01,440 Speaker 1: the International division, and before then, he spent twenty three 96 00:06:01,480 --> 00:06:03,919 Speaker 1: years at Young Brands in a number of different positions, 97 00:06:03,960 --> 00:06:07,400 Speaker 1: including serving as a President of Young India and most 98 00:06:07,440 --> 00:06:11,560 Speaker 1: recently in the role of President of KFC Global. So 99 00:06:11,560 --> 00:06:13,799 Speaker 1: He's got a lot of experience in the food industry, 100 00:06:14,160 --> 00:06:18,960 Speaker 1: big companies, big trends, big business. And we talked today 101 00:06:18,960 --> 00:06:21,200 Speaker 1: about why you need to inspire your team in order 102 00:06:21,200 --> 00:06:24,719 Speaker 1: to succeed, the importance of staying calm during a crisis, 103 00:06:26,080 --> 00:06:28,760 Speaker 1: looking out for your team. Hey, you can use calamity 104 00:06:28,839 --> 00:06:31,599 Speaker 1: as an opportunity to improve your business, and why you 105 00:06:31,640 --> 00:06:35,120 Speaker 1: need to lead by example. He is an incredibly successful 106 00:06:35,120 --> 00:06:37,000 Speaker 1: business leader, and I think you're really going to learn 107 00:06:37,040 --> 00:06:39,560 Speaker 1: a lot from his interview. I definitely did. I was 108 00:06:40,279 --> 00:06:43,719 Speaker 1: shocked and surprised by some of the information that I 109 00:06:43,760 --> 00:06:46,279 Speaker 1: got today. It will be amazing for business people. So 110 00:06:46,320 --> 00:06:48,160 Speaker 1: I thought it was a great conversation. I'm interested to 111 00:06:48,200 --> 00:06:51,400 Speaker 1: hear what you think. UH do remember to rate, review 112 00:06:51,480 --> 00:07:01,480 Speaker 1: and subscribe. I appreciate it so much. Thank you there 113 00:07:02,040 --> 00:07:07,000 Speaker 1: so um. The first question I have is have you 114 00:07:07,080 --> 00:07:12,600 Speaker 1: always been a corporate more structured person, meaning do you 115 00:07:12,680 --> 00:07:17,960 Speaker 1: have that individual entrepreneurial spirit or you've always felt more 116 00:07:18,040 --> 00:07:22,960 Speaker 1: comfortable sort of working in a team pack hierarchy mentality, 117 00:07:22,960 --> 00:07:24,640 Speaker 1: because I know you were a Crispy Cream before and 118 00:07:24,720 --> 00:07:28,640 Speaker 1: Young Brands, which is a major, UH public company, So 119 00:07:29,320 --> 00:07:31,920 Speaker 1: that's a serious These are serious places that you're working, 120 00:07:31,960 --> 00:07:35,040 Speaker 1: and I wonder if you've ever been out on your own. No, 121 00:07:35,240 --> 00:07:41,600 Speaker 1: I've always um had a corporate career, um, but I 122 00:07:41,640 --> 00:07:48,920 Speaker 1: think always had the mindset of being myself wherever I 123 00:07:48,960 --> 00:07:52,320 Speaker 1: was at, and you know, being authentically who I am. 124 00:07:52,360 --> 00:07:54,440 Speaker 1: So I've never felt that I had to pretend to 125 00:07:54,480 --> 00:07:57,960 Speaker 1: be anybody I'm not. So I would say that even 126 00:07:57,960 --> 00:08:00,280 Speaker 1: if I was on my own and doing my own thing, 127 00:08:01,040 --> 00:08:03,480 Speaker 1: I would pretty much lead the way that I lead 128 00:08:03,480 --> 00:08:07,440 Speaker 1: with at least companies, because there's a convergence of you know, 129 00:08:07,560 --> 00:08:15,000 Speaker 1: values and beliefs and what's important. So you're able to 130 00:08:15,040 --> 00:08:19,160 Speaker 1: experience individualism within the corporate structure because a lot of 131 00:08:19,160 --> 00:08:21,320 Speaker 1: people listening, you know, we talked to a lot of 132 00:08:21,320 --> 00:08:24,920 Speaker 1: people here that are mavericks and brand builders in a 133 00:08:25,040 --> 00:08:28,760 Speaker 1: non traditional sets. But then many people listening work within 134 00:08:28,840 --> 00:08:33,760 Speaker 1: a corporate structure, uh, something more professional or you do 135 00:08:33,840 --> 00:08:36,960 Speaker 1: have to play the game, work within a group. It's 136 00:08:36,960 --> 00:08:40,199 Speaker 1: not for everybody. Some people must be in a group mentality, 137 00:08:40,240 --> 00:08:43,960 Speaker 1: they need that support. Some people must be individual you know. 138 00:08:44,040 --> 00:08:46,400 Speaker 1: For me, I don't know how I would be working 139 00:08:46,400 --> 00:08:48,360 Speaker 1: within the corporate landscape. I think I'd be living in 140 00:08:48,440 --> 00:08:53,600 Speaker 1: fear of the time. So for the people who do 141 00:08:53,760 --> 00:08:56,079 Speaker 1: work within some sort of a structure and corporate landscape, 142 00:08:56,120 --> 00:08:58,640 Speaker 1: I want to talk to them about how they can 143 00:08:58,800 --> 00:09:02,600 Speaker 1: be individual and still be entrepreneurs and get to the top, 144 00:09:02,760 --> 00:09:06,560 Speaker 1: you know, and still be Maverick game changers. Yeah, so 145 00:09:06,600 --> 00:09:09,840 Speaker 1: I think, you know, how can you bring your own 146 00:09:10,040 --> 00:09:14,439 Speaker 1: game in the most authentic way every single day at 147 00:09:14,480 --> 00:09:20,120 Speaker 1: your place of work is a very liberating place to 148 00:09:20,160 --> 00:09:23,560 Speaker 1: be in. And I think that can happen only if 149 00:09:23,640 --> 00:09:27,840 Speaker 1: you are fortunate to work in a company that mirrors 150 00:09:27,840 --> 00:09:30,880 Speaker 1: and reflects the values that you believe in, and it 151 00:09:30,880 --> 00:09:33,960 Speaker 1: has a culture that allows you to be that, you know. 152 00:09:34,720 --> 00:09:37,720 Speaker 1: So I think that at Young Brands, at Krispy Kream, 153 00:09:37,760 --> 00:09:41,360 Speaker 1: at Panera UM, and whether I was you know, growing 154 00:09:41,400 --> 00:09:43,840 Speaker 1: up in the organization or you know, I was leading 155 00:09:43,880 --> 00:09:47,199 Speaker 1: the company, I've always felt that this business culture of 156 00:09:47,440 --> 00:09:53,240 Speaker 1: that respects individuality and people turning up as their authentic selves, 157 00:09:54,400 --> 00:09:58,280 Speaker 1: which helps them unleash their true potential. So I think 158 00:09:58,640 --> 00:10:00,679 Speaker 1: you have to to be to do that. You have 159 00:10:00,800 --> 00:10:03,040 Speaker 1: to find a company that allows you to do that 160 00:10:03,280 --> 00:10:07,280 Speaker 1: and allows you to be you. And I do believe 161 00:10:07,320 --> 00:10:10,360 Speaker 1: you know that, UM. Part of my role now at 162 00:10:10,400 --> 00:10:12,439 Speaker 1: an Era for example is to make sure I'm creating 163 00:10:12,440 --> 00:10:17,920 Speaker 1: a culture of trust. By that, I mean having a 164 00:10:18,040 --> 00:10:23,640 Speaker 1: clear set of behaviors and values that defines how we 165 00:10:23,720 --> 00:10:26,079 Speaker 1: want to show up, how we want to you know, 166 00:10:26,360 --> 00:10:28,520 Speaker 1: how we want to treat each other, how we want 167 00:10:28,559 --> 00:10:31,960 Speaker 1: to behave And if you have clarity on those values, 168 00:10:32,400 --> 00:10:34,959 Speaker 1: then you can use that as a filter in the 169 00:10:35,040 --> 00:10:37,439 Speaker 1: people that you hire, the people that you grow, the 170 00:10:37,520 --> 00:10:40,280 Speaker 1: people that you exit, so that avert a period of time, 171 00:10:40,600 --> 00:10:43,599 Speaker 1: the people who within the organization all believe in the 172 00:10:43,760 --> 00:10:48,800 Speaker 1: same common ways of of behaving, so that now you're 173 00:10:48,840 --> 00:10:53,000 Speaker 1: speaking my language. Where um, that's about branding. That's about 174 00:10:53,080 --> 00:10:57,199 Speaker 1: every single person knowing what the culture of the companies 175 00:10:57,360 --> 00:10:59,720 Speaker 1: and or they may not on the first day, they 176 00:10:59,760 --> 00:11:02,720 Speaker 1: may sense of it, but that you running the show 177 00:11:02,880 --> 00:11:06,800 Speaker 1: there and driving the ship, you know exactly what the 178 00:11:06,880 --> 00:11:09,800 Speaker 1: culture is. And every person you hire, and every ad 179 00:11:10,000 --> 00:11:13,400 Speaker 1: campaign and every new program you implement has to adhere 180 00:11:13,440 --> 00:11:16,240 Speaker 1: to that line. And that's where the twain meet in 181 00:11:16,320 --> 00:11:21,000 Speaker 1: my opinion, because whether you're a corporate employee or an 182 00:11:21,120 --> 00:11:25,079 Speaker 1: individual entrepreneur, you need to understand what the brand of 183 00:11:25,160 --> 00:11:27,719 Speaker 1: what you're doing is and you have to adhere to that. 184 00:11:27,840 --> 00:11:33,000 Speaker 1: Sometimes you change you adjust the brand proposition in a pandemic, 185 00:11:33,080 --> 00:11:37,360 Speaker 1: you absolutely have to, but that all lines adhere to that. 186 00:11:37,440 --> 00:11:39,480 Speaker 1: So we talk about that a lot. So that was 187 00:11:39,520 --> 00:11:43,080 Speaker 1: interesting that you sort of mention that. Let me, let 188 00:11:43,120 --> 00:11:46,120 Speaker 1: me just react to that. You know, I really believe 189 00:11:46,240 --> 00:11:50,280 Speaker 1: that what are organizations basically made up of people? Right? 190 00:11:51,120 --> 00:11:53,400 Speaker 1: And I think it's individuals who are showing up in 191 00:11:53,480 --> 00:11:56,760 Speaker 1: the context of an organization. So I think starts with 192 00:11:56,840 --> 00:12:01,600 Speaker 1: an individual. So think about individuals. Why do we behave 193 00:12:01,679 --> 00:12:04,160 Speaker 1: the way we do? I think behaviors are an output 194 00:12:04,200 --> 00:12:08,240 Speaker 1: of your thoughts. Your thoughts come from your deeply held values, 195 00:12:08,360 --> 00:12:10,640 Speaker 1: and we all have it. We may be aware of it, 196 00:12:11,040 --> 00:12:14,839 Speaker 1: conscious unconscious, but we all have values. Analogy is like 197 00:12:14,920 --> 00:12:16,880 Speaker 1: a tree. You know that the values are like the 198 00:12:16,960 --> 00:12:19,400 Speaker 1: roots that nobody can see. The trunk is like the 199 00:12:19,520 --> 00:12:22,040 Speaker 1: thoughts and the leaves of the manifestation of your behavior 200 00:12:22,080 --> 00:12:23,960 Speaker 1: that people can see. So we all come with our 201 00:12:24,000 --> 00:12:29,040 Speaker 1: different values and thoughts and behaviors right now in an organization, 202 00:12:29,120 --> 00:12:33,000 Speaker 1: what you do is that you essentially identify that common 203 00:12:33,120 --> 00:12:37,679 Speaker 1: ground of values. And these values, by the way, and 204 00:12:37,800 --> 00:12:40,840 Speaker 1: nothing mystical. I mean, these are very you know, values 205 00:12:40,880 --> 00:12:43,000 Speaker 1: that we all have grown up with then we know 206 00:12:43,160 --> 00:12:46,880 Speaker 1: to be true. But because of our life's experiences and 207 00:12:47,000 --> 00:12:49,959 Speaker 1: what's important to us, we may have different levels of 208 00:12:50,040 --> 00:12:54,000 Speaker 1: hierarchy of importance of these values. But values drive your 209 00:12:54,040 --> 00:12:58,240 Speaker 1: thoughts and that therefore behavior. If you have predictability of behavior, 210 00:12:58,840 --> 00:13:02,160 Speaker 1: that's how you build rust in a group setting. Right, 211 00:13:02,480 --> 00:13:04,920 Speaker 1: So to build trust in a group setting, you need 212 00:13:04,960 --> 00:13:08,000 Speaker 1: to have consistency of thinking, which can only come from 213 00:13:08,080 --> 00:13:13,040 Speaker 1: a convergence of values. So by surfacing those values and 214 00:13:13,360 --> 00:13:17,839 Speaker 1: articulating them in terms of what's important to you and 215 00:13:18,040 --> 00:13:20,720 Speaker 1: how you show up, so that you can build a trusting, 216 00:13:20,960 --> 00:13:25,679 Speaker 1: collaborative work environment. And if you hire against that, then 217 00:13:25,760 --> 00:13:27,959 Speaker 1: people just naturally have to be that they don't have 218 00:13:28,080 --> 00:13:33,199 Speaker 1: to be like anybody else. And if you therefore build 219 00:13:33,200 --> 00:13:36,760 Speaker 1: a culture basis those values that you have now articulated, 220 00:13:37,800 --> 00:13:42,040 Speaker 1: you have a much higher likelihood of building collaborative, trusting 221 00:13:42,440 --> 00:13:46,120 Speaker 1: teams um that can be focused on being the best 222 00:13:46,160 --> 00:13:50,280 Speaker 1: selves every single day and whatever they do, and competing 223 00:13:50,320 --> 00:13:53,840 Speaker 1: with people outside the organization and collaborating within the organization, 224 00:13:53,880 --> 00:13:57,160 Speaker 1: and then it becomes an enjoyable, joyful place to work 225 00:13:57,679 --> 00:14:00,280 Speaker 1: and you feel like it you've created that you've field 226 00:14:00,280 --> 00:14:05,640 Speaker 1: because I find that I find. I find that many entrepreneurs, 227 00:14:06,080 --> 00:14:11,760 Speaker 1: many business owners, find that finding good people is so difficult, 228 00:14:12,400 --> 00:14:18,640 Speaker 1: managing groups of people is so difficult, and work ethic 229 00:14:19,720 --> 00:14:23,440 Speaker 1: that old school hard work work ethic is really hard 230 00:14:23,520 --> 00:14:26,160 Speaker 1: to find. And if you just have that, you will 231 00:14:26,240 --> 00:14:29,600 Speaker 1: go so far. Because so many people think it's about 232 00:14:29,680 --> 00:14:34,120 Speaker 1: shortcuts because of social media, because everything is so immediate. 233 00:14:34,520 --> 00:14:38,760 Speaker 1: Everybody thinks like you could just sort of cheat your 234 00:14:38,800 --> 00:14:42,200 Speaker 1: way into being successful, and most people don't realize that 235 00:14:42,240 --> 00:14:44,240 Speaker 1: it really goes back to the fifties and like when 236 00:14:44,280 --> 00:14:47,240 Speaker 1: we you know, oh, school hard work is really the 237 00:14:47,280 --> 00:14:49,840 Speaker 1: way to be successful. And it's hard to drill that 238 00:14:50,000 --> 00:14:54,160 Speaker 1: into people. They want they want to count their hours 239 00:14:54,240 --> 00:14:56,280 Speaker 1: and when is my holiday and when is my break 240 00:14:56,360 --> 00:14:58,760 Speaker 1: and of course with you know, everything having to be 241 00:14:58,840 --> 00:15:03,400 Speaker 1: so by the book, especially in corporate environment. And I 242 00:15:03,520 --> 00:15:06,760 Speaker 1: wonder how honestly you run a big company like this 243 00:15:07,160 --> 00:15:09,720 Speaker 1: and how you really can find that and find people 244 00:15:09,760 --> 00:15:12,640 Speaker 1: to all sort of align and then still enjoy their job, 245 00:15:12,680 --> 00:15:16,920 Speaker 1: because to keep people on the path means, you know, 246 00:15:17,920 --> 00:15:20,200 Speaker 1: you have to be a little rigid, so then to 247 00:15:20,280 --> 00:15:23,520 Speaker 1: have everybody enjoy, you know, it's great to enjoy casual 248 00:15:23,640 --> 00:15:26,160 Speaker 1: fridays and everybody loves each other and your private chef, 249 00:15:26,200 --> 00:15:28,880 Speaker 1: speare employees over Google and it's great. But to keep 250 00:15:28,920 --> 00:15:33,480 Speaker 1: everybody working hard, I find it's very challenging. Yeah, you know. UM, 251 00:15:34,400 --> 00:15:37,840 Speaker 1: I'm also rather old fashioned like you. UM. I believe 252 00:15:38,280 --> 00:15:42,320 Speaker 1: in the importance of hard work, um, of putting in 253 00:15:42,400 --> 00:15:44,960 Speaker 1: the effort and being focused on the effort more than 254 00:15:45,400 --> 00:15:48,480 Speaker 1: expecting a certain reward, you know, all those good old 255 00:15:48,560 --> 00:15:51,520 Speaker 1: fashioned things of collaborating and being there for each other, 256 00:15:51,800 --> 00:15:54,360 Speaker 1: loyalty and and that type of stuff, and showing up 257 00:15:54,400 --> 00:15:56,800 Speaker 1: like that and being grateful, you know, being grateful to 258 00:15:56,880 --> 00:15:59,120 Speaker 1: have the jobs that we do and the impact that 259 00:15:59,200 --> 00:16:01,440 Speaker 1: we can have and have in that gratitude and not 260 00:16:01,560 --> 00:16:04,960 Speaker 1: a sense of entitlement, but a deep sense of commitment, 261 00:16:05,200 --> 00:16:07,480 Speaker 1: you know. So I think it's it's possible to do 262 00:16:07,520 --> 00:16:11,120 Speaker 1: in an organization only if the leader at the top 263 00:16:11,840 --> 00:16:14,960 Speaker 1: is wired up in that same way you know where 264 00:16:15,000 --> 00:16:20,120 Speaker 1: he values humanity, he he, he values people being authentic. 265 00:16:20,760 --> 00:16:23,360 Speaker 1: So let me share with you my world view on 266 00:16:23,560 --> 00:16:29,400 Speaker 1: driving results. Firstly, I think that organizations exist for three things. 267 00:16:30,200 --> 00:16:34,360 Speaker 1: One is to create enterprise value, but also to help 268 00:16:34,480 --> 00:16:37,520 Speaker 1: unlock the dreams of the people in your organization, and 269 00:16:37,720 --> 00:16:40,040 Speaker 1: also to serve the community of which you're a part of. 270 00:16:41,080 --> 00:16:43,040 Speaker 1: And I'm not just saying this because it sounds good. 271 00:16:43,080 --> 00:16:46,040 Speaker 1: I'm saying it because it makes business sense. Because only 272 00:16:46,120 --> 00:16:49,160 Speaker 1: if you have a people and community agenda can the 273 00:16:49,320 --> 00:16:52,400 Speaker 1: enterprise value that you create be sustainable, you know, in 274 00:16:52,440 --> 00:16:54,640 Speaker 1: this new world. Otherwise it won't be sustainable. So that's 275 00:16:54,680 --> 00:16:57,360 Speaker 1: my that's that's what I believe is important now. To 276 00:16:57,400 --> 00:17:00,440 Speaker 1: be able to deliver that. You obviously need strategy. Everybody 277 00:17:00,480 --> 00:17:01,920 Speaker 1: knows that. You know, you need to know how to win. 278 00:17:02,560 --> 00:17:05,160 Speaker 1: That's to do with the intellect. But more than strategy, 279 00:17:05,200 --> 00:17:07,879 Speaker 1: you need execution. And I really think that people who 280 00:17:07,920 --> 00:17:12,240 Speaker 1: execute are the ones who win. People who execute better. Right, 281 00:17:12,640 --> 00:17:15,040 Speaker 1: So then execution is a function not of the head, 282 00:17:15,080 --> 00:17:19,080 Speaker 1: but of the heart, which is inspiring your teams to 283 00:17:19,359 --> 00:17:22,159 Speaker 1: want to win, to want to do it more than 284 00:17:22,200 --> 00:17:25,879 Speaker 1: anybody else. Right, how do you do that? I mean how? 285 00:17:26,119 --> 00:17:30,000 Speaker 1: I mean? You can't just make a PowerPoint presentation on 286 00:17:30,359 --> 00:17:33,000 Speaker 1: a studies of framework and where you're going, and it's 287 00:17:33,040 --> 00:17:35,840 Speaker 1: just not going to happen unless you are able to 288 00:17:35,920 --> 00:17:38,480 Speaker 1: connect and inspire the people that you work with. And 289 00:17:38,640 --> 00:17:43,359 Speaker 1: that inspiration comes only by having the right people and 290 00:17:43,480 --> 00:17:45,560 Speaker 1: what you said. The right people, I mean people who 291 00:17:45,600 --> 00:17:58,800 Speaker 1: have the right attitude you just talked about inspiring and 292 00:17:58,960 --> 00:18:02,399 Speaker 1: to win. You have to include them in the playbook 293 00:18:02,960 --> 00:18:05,960 Speaker 1: and make them chess players and checkers players. They have 294 00:18:06,040 --> 00:18:08,520 Speaker 1: to be see that they can be part of something 295 00:18:09,040 --> 00:18:11,679 Speaker 1: and they can also succeed to There's nothing worse than 296 00:18:11,760 --> 00:18:14,040 Speaker 1: them thinking you're gonna win, but they are going to 297 00:18:14,080 --> 00:18:15,960 Speaker 1: be sitting in the same position. That's where I think 298 00:18:16,080 --> 00:18:18,480 Speaker 1: it's key exactly. That's why I said, you know they 299 00:18:19,200 --> 00:18:22,200 Speaker 1: you have to be a catalyst to help unlock the 300 00:18:22,400 --> 00:18:25,960 Speaker 1: dreams of the people who work with you and show 301 00:18:26,000 --> 00:18:28,280 Speaker 1: them the way on how their lives and the lives 302 00:18:28,359 --> 00:18:31,080 Speaker 1: of the families can be transformed. That there has to 303 00:18:31,160 --> 00:18:34,720 Speaker 1: be a clear link. So back to execution. So execution 304 00:18:34,800 --> 00:18:37,399 Speaker 1: for me is right people, which is a function of 305 00:18:37,480 --> 00:18:41,080 Speaker 1: the right attitude, doing the right few things you know 306 00:18:41,160 --> 00:18:44,760 Speaker 1: that are highly focused the right way and the right 307 00:18:44,840 --> 00:18:48,119 Speaker 1: way is what I started our conversation about, which is culture, 308 00:18:48,200 --> 00:18:51,040 Speaker 1: which is behavior, which is you know, values. If you 309 00:18:51,119 --> 00:18:53,919 Speaker 1: have those three things lined up, the right people who 310 00:18:54,000 --> 00:18:57,000 Speaker 1: are wired up similarly doing the right few things the 311 00:18:57,160 --> 00:19:00,480 Speaker 1: right way, and all of that is possible only if 312 00:19:00,680 --> 00:19:05,800 Speaker 1: I show up with my personal commitment to the right 313 00:19:05,840 --> 00:19:08,560 Speaker 1: way every single day. You know, like and I ask people, 314 00:19:08,640 --> 00:19:11,760 Speaker 1: you have to hold me accountable. I this is what's 315 00:19:11,800 --> 00:19:14,680 Speaker 1: important to us, and it starts with me and with 316 00:19:14,800 --> 00:19:18,800 Speaker 1: my executive team. I believe, only if you have the 317 00:19:18,880 --> 00:19:22,320 Speaker 1: executive team that walks the walk, talks to talk on 318 00:19:22,440 --> 00:19:25,920 Speaker 1: the stuff, can it really embedd in the organization and 319 00:19:26,040 --> 00:19:28,800 Speaker 1: become a way in which you operate well. Also on 320 00:19:28,960 --> 00:19:31,639 Speaker 1: small scale, for me, I have a smaller business, but 321 00:19:32,200 --> 00:19:34,399 Speaker 1: I work harder than anybody that works for me. Not 322 00:19:34,520 --> 00:19:36,760 Speaker 1: a question in the world. I mean, there's no one 323 00:19:36,800 --> 00:19:40,159 Speaker 1: that would ever say I'm quote unquote lucky that I 324 00:19:40,480 --> 00:19:43,920 Speaker 1: work for everything. So even though I you know, I'm 325 00:19:43,960 --> 00:19:47,639 Speaker 1: not easy to work for because I demand excellence, you know, 326 00:19:48,119 --> 00:19:51,360 Speaker 1: because I give, I give, and I admit when I'm wrong. 327 00:19:51,480 --> 00:19:53,520 Speaker 1: And so you're leading by example. You have to be 328 00:19:53,600 --> 00:19:58,440 Speaker 1: somebody who's walking the walk. Um, so you've experienced great 329 00:19:58,560 --> 00:20:01,520 Speaker 1: changes during the pandemic. Panera is you know, I think 330 00:20:01,600 --> 00:20:04,520 Speaker 1: an American household name as far as it's in so 331 00:20:04,640 --> 00:20:07,640 Speaker 1: many strip malls, it's got it's got a very clear 332 00:20:07,720 --> 00:20:10,280 Speaker 1: brand when you walk in the door. I'm a natural 333 00:20:10,359 --> 00:20:12,720 Speaker 1: food chef, so one of the reasons I wanted to 334 00:20:12,760 --> 00:20:14,880 Speaker 1: speak to you, which you're a different guest than many 335 00:20:14,920 --> 00:20:16,440 Speaker 1: of my guests. I wanted to speak to you because 336 00:20:16,480 --> 00:20:20,000 Speaker 1: of the social consciousness of the company, how it how 337 00:20:20,040 --> 00:20:22,760 Speaker 1: it appears to me, the way you handled your employees 338 00:20:22,840 --> 00:20:25,720 Speaker 1: during the pandemic, the way it looks to me not 339 00:20:25,960 --> 00:20:28,160 Speaker 1: only to be good to them, but as the long 340 00:20:28,240 --> 00:20:31,640 Speaker 1: view in your business, because you want you knew you'd come. 341 00:20:31,760 --> 00:20:33,600 Speaker 1: You hope you bounce back if you did things right, 342 00:20:33,640 --> 00:20:35,520 Speaker 1: and you'd want these people back. So both as a 343 00:20:35,600 --> 00:20:40,000 Speaker 1: good conscious decision, conscientious decision, but also a business decision, 344 00:20:40,560 --> 00:20:43,240 Speaker 1: and as a natural food chef that it seems like 345 00:20:44,440 --> 00:20:47,880 Speaker 1: the brand is about trust ingredients you can pronounce, eat 346 00:20:47,960 --> 00:20:51,320 Speaker 1: real foods. It's straightforward, there's no gimmicks, and it's good 347 00:20:51,400 --> 00:20:53,959 Speaker 1: quality food in a more fast food environment. That's how 348 00:20:54,080 --> 00:20:58,520 Speaker 1: I'm seeing this whole thing. And I remember because I 349 00:20:58,720 --> 00:21:00,560 Speaker 1: have a house in the Hampton's and there Spridge Hampton 350 00:21:00,600 --> 00:21:02,560 Speaker 1: Commons and there's a preneera there and it was really 351 00:21:02,600 --> 00:21:06,040 Speaker 1: one of the only places open during the pandemic that 352 00:21:06,119 --> 00:21:09,920 Speaker 1: I can remember. So I'm aware of this brand and 353 00:21:10,000 --> 00:21:14,800 Speaker 1: I wanted to sort of hear about it. And I 354 00:21:14,920 --> 00:21:18,280 Speaker 1: like the brand because it's clean, it's straightforward, it's heartwarming, 355 00:21:18,640 --> 00:21:23,280 Speaker 1: you know, the smell, the visuals, the breads, the muffins, 356 00:21:23,440 --> 00:21:26,600 Speaker 1: the little like healthy. I think loaf cakes and things 357 00:21:26,680 --> 00:21:28,440 Speaker 1: you can see that that attracts me as a natural 358 00:21:28,480 --> 00:21:34,880 Speaker 1: food chef, soups soups, clean, you know, nice people. But yeah, 359 00:21:35,000 --> 00:21:37,639 Speaker 1: it's also like you can it's fast, so you can 360 00:21:37,680 --> 00:21:39,639 Speaker 1: go in and get like a trusted sandwich that you're 361 00:21:39,680 --> 00:21:42,520 Speaker 1: canna feel good about. And I remember seeing lobsters out 362 00:21:42,600 --> 00:21:44,600 Speaker 1: on the man lobster rolls at one point, so it's 363 00:21:44,600 --> 00:21:47,040 Speaker 1: a little elevated like there you'll you'll nail things that 364 00:21:47,080 --> 00:21:49,920 Speaker 1: would normally not happen in a fast food environment, like 365 00:21:50,000 --> 00:21:52,000 Speaker 1: lobster is not something I'd normally think about in a 366 00:21:52,040 --> 00:21:56,840 Speaker 1: strip mall. So I'm aware of the brand, and I'm 367 00:21:56,880 --> 00:22:00,040 Speaker 1: interested in the fact that you like I had the 368 00:22:00,119 --> 00:22:03,760 Speaker 1: CEO of Tammy Bahama, you know, you know, freaking out 369 00:22:03,800 --> 00:22:05,560 Speaker 1: a little in the beginning of the pandemic. You're talking 370 00:22:05,600 --> 00:22:09,520 Speaker 1: about billions on your shoulders, and these are the moments 371 00:22:09,600 --> 00:22:11,000 Speaker 1: that you kind of have to just like take a 372 00:22:11,080 --> 00:22:13,760 Speaker 1: deep breath, collect yourself, pull yourself up in your bootstraps, 373 00:22:13,840 --> 00:22:15,280 Speaker 1: and figure out what the hell are you're gonna do? 374 00:22:15,560 --> 00:22:17,159 Speaker 1: And you may be right, you may be wrong, but 375 00:22:17,240 --> 00:22:20,199 Speaker 1: you've got a charter course and it's the road less traveled. 376 00:22:20,320 --> 00:22:24,720 Speaker 1: So what was that? Like? What what did you do? Yeah, well, 377 00:22:25,000 --> 00:22:27,840 Speaker 1: I'm delighted that you that you like Banaro so much 378 00:22:27,880 --> 00:22:30,080 Speaker 1: and captured the essence really well. You know, we call 379 00:22:30,119 --> 00:22:33,480 Speaker 1: it kind of fast casual, which is the food quality 380 00:22:33,520 --> 00:22:36,000 Speaker 1: of casual dining and the accessibility of fast food, you know, 381 00:22:36,040 --> 00:22:38,199 Speaker 1: so it's kind of in the in the middle. It's 382 00:22:38,240 --> 00:22:40,600 Speaker 1: for consumers who don't want to compromise. There's no compromise 383 00:22:40,640 --> 00:22:44,960 Speaker 1: between crepibility and quality of food, no compromise between convenience 384 00:22:45,040 --> 00:22:47,920 Speaker 1: and speed. So I think you captured it. Well. Um 385 00:22:48,119 --> 00:22:50,400 Speaker 1: So pandemic was, you know what, what a disruptive event. 386 00:22:51,119 --> 00:22:53,359 Speaker 1: And I had just become CEO in I was just 387 00:22:53,400 --> 00:22:57,639 Speaker 1: getting around getting my head around it. You know, I 388 00:22:57,760 --> 00:22:59,800 Speaker 1: was living in as you mentioned the Greem, I was 389 00:22:59,800 --> 00:23:03,159 Speaker 1: living in London before I just moved to Boston May 390 00:23:03,320 --> 00:23:06,600 Speaker 1: twenty nineteen, excited about the new venture, trying to get 391 00:23:06,640 --> 00:23:08,560 Speaker 1: my head around it. How do I follow in the 392 00:23:09,760 --> 00:23:14,720 Speaker 1: in the footsteps of an incredibly successful founder CEO UM 393 00:23:14,920 --> 00:23:16,679 Speaker 1: and you know, take the brand further because it's been 394 00:23:16,760 --> 00:23:19,680 Speaker 1: so successful and I was wrapping my head around it, 395 00:23:19,800 --> 00:23:22,240 Speaker 1: and the pandemic hit us, and you know, it hit 396 00:23:22,359 --> 00:23:25,560 Speaker 1: us very hard. We lost almost half of our business 397 00:23:25,640 --> 00:23:29,600 Speaker 1: in like five days, you know, just completely collapsed. Um 398 00:23:30,480 --> 00:23:34,760 Speaker 1: And I think in hindsight, I think there was several 399 00:23:34,840 --> 00:23:38,480 Speaker 1: moments of learning and reflection that I want to share 400 00:23:38,920 --> 00:23:41,240 Speaker 1: with you and the listeners. Which is one is, you know, 401 00:23:41,320 --> 00:23:45,560 Speaker 1: when something is so unprecedented, the first thing to do 402 00:23:45,680 --> 00:23:48,960 Speaker 1: is to remain calm. And it's quite counterintuitive because you know, 403 00:23:49,760 --> 00:23:53,080 Speaker 1: you kind of maybe want to jump into action mode 404 00:23:53,119 --> 00:23:55,800 Speaker 1: and do something right, and you have to do quite 405 00:23:55,840 --> 00:23:58,840 Speaker 1: the opposite. You have to actually take a step back 406 00:23:59,440 --> 00:24:03,399 Speaker 1: and say, this is unprecedented. There's no playbook here, and 407 00:24:03,840 --> 00:24:08,359 Speaker 1: let me first identify what is truly important, you know, 408 00:24:08,520 --> 00:24:11,240 Speaker 1: for myself and my team. And we identified that the 409 00:24:11,320 --> 00:24:14,600 Speaker 1: two most important things were safety of our customers and 410 00:24:14,680 --> 00:24:19,359 Speaker 1: our employees and protection preservation of our brand and business. 411 00:24:19,520 --> 00:24:23,320 Speaker 1: Those two things the most important. Next, I think we realize, okay, 412 00:24:23,359 --> 00:24:25,320 Speaker 1: as we do these two things together, it was quite 413 00:24:25,359 --> 00:24:28,000 Speaker 1: obvious we'll have to take some very hard decisions, you know, 414 00:24:28,080 --> 00:24:33,760 Speaker 1: to protect ourselves. Um. So what other filters and values 415 00:24:33,800 --> 00:24:36,959 Speaker 1: that we will apply as a lens as we make 416 00:24:37,000 --> 00:24:41,360 Speaker 1: those hard decisions. So a few kind of emerged. One most. 417 00:24:41,400 --> 00:24:43,399 Speaker 1: You know, even if you do the hard things, we 418 00:24:43,520 --> 00:24:47,199 Speaker 1: must do it with compassion and heart and do to respect. 419 00:24:47,280 --> 00:24:49,639 Speaker 1: You can do tough things, but you can do them 420 00:24:49,680 --> 00:24:53,639 Speaker 1: in a very respectful fashion. We reminded ourselves of how 421 00:24:53,720 --> 00:24:56,439 Speaker 1: Panera actually thinks of ourselves. We think of ourselves as 422 00:24:56,520 --> 00:25:00,000 Speaker 1: one family, and you know, family family sort of sacrific 423 00:25:00,000 --> 00:25:02,879 Speaker 1: eises for each other. Is there for each other? And 424 00:25:03,000 --> 00:25:06,240 Speaker 1: the third mindset was, you know, let's not burn the furniture. 425 00:25:06,359 --> 00:25:09,960 Speaker 1: This this tool shall end, you know, so let's not 426 00:25:10,119 --> 00:25:14,920 Speaker 1: kind of overreact, you know this. And then finally, how 427 00:25:15,080 --> 00:25:19,280 Speaker 1: might we use this as a catalyst to become stronger? Right, 428 00:25:19,880 --> 00:25:22,600 Speaker 1: it's such a destructive event. We now have the permission 429 00:25:22,680 --> 00:25:26,560 Speaker 1: to actually accelerate all the changes that we were thinking 430 00:25:26,640 --> 00:25:29,200 Speaker 1: of doing over three years. We can do that in 431 00:25:29,320 --> 00:25:33,000 Speaker 1: three months, yes, because that's the snowball. But shaken, That's 432 00:25:33,000 --> 00:25:35,280 Speaker 1: what I said in the beginning, the snowball for shaking, 433 00:25:35,400 --> 00:25:37,440 Speaker 1: so so run over. You know, I agree with you, 434 00:25:37,480 --> 00:25:38,879 Speaker 1: and you don't know what to do. Sits still, but 435 00:25:38,960 --> 00:25:41,560 Speaker 1: then you collect yourself and you figure out you know, 436 00:25:41,920 --> 00:25:43,600 Speaker 1: that's what's interesting. You have to pick a lane and 437 00:25:43,720 --> 00:25:46,119 Speaker 1: do something. You have to pick a lane, do something 438 00:25:46,280 --> 00:25:50,400 Speaker 1: and actually have a mindset of I'm going to use 439 00:25:50,480 --> 00:25:54,560 Speaker 1: this as an opportunity to get better, right right. This 440 00:25:54,760 --> 00:25:57,000 Speaker 1: is where when I was talking before about sort of 441 00:25:57,080 --> 00:25:59,440 Speaker 1: being a little bit of a maverick and being an entrepreneur, 442 00:25:59,800 --> 00:26:01,800 Speaker 1: this is when you see what your team is made of. 443 00:26:01,880 --> 00:26:04,200 Speaker 1: Because often the machine is just moving and I'm sure 444 00:26:04,240 --> 00:26:06,800 Speaker 1: you're making great strides, but it's not usually that there's 445 00:26:06,800 --> 00:26:09,600 Speaker 1: so much action and so much hustle in a corporate 446 00:26:09,720 --> 00:26:13,960 Speaker 1: environment corporate corpse. You know, corporations move very slowly, like 447 00:26:14,040 --> 00:26:16,360 Speaker 1: a big cruise ship making a turn. But in this case, 448 00:26:16,400 --> 00:26:19,240 Speaker 1: you're talking about everybody really like kicking into high gear 449 00:26:19,359 --> 00:26:23,480 Speaker 1: and having to be hustlers during a pandemic And was 450 00:26:23,600 --> 00:26:26,720 Speaker 1: there how much of a hit did you take, like 451 00:26:27,160 --> 00:26:29,880 Speaker 1: from the beginning of the pandemic to now bouncing back? 452 00:26:30,560 --> 00:26:33,439 Speaker 1: What's the what's what? What's the aggregate? Like? How much 453 00:26:33,440 --> 00:26:35,159 Speaker 1: of it? Where are you now? Where were you? How 454 00:26:35,240 --> 00:26:37,520 Speaker 1: much of the e commerce and social media help? Like? 455 00:26:38,280 --> 00:26:41,560 Speaker 1: What what's the takeaway? First on the first piece that 456 00:26:41,640 --> 00:26:43,760 Speaker 1: you said you right. You know, organizations can slow down 457 00:26:43,760 --> 00:26:47,159 Speaker 1: the bigger they are, the more you know, and it 458 00:26:47,280 --> 00:26:50,399 Speaker 1: requires a lot of work to have the speed of 459 00:26:50,520 --> 00:26:54,159 Speaker 1: a startup. Right and Peta and Panetta, we have this 460 00:26:54,320 --> 00:26:56,400 Speaker 1: mindset of speed of a startup. We think in days, 461 00:26:56,680 --> 00:26:59,120 Speaker 1: we think in days, we're not thinking years out here. 462 00:26:59,720 --> 00:27:02,680 Speaker 1: So so I think very fortunate to have, you know, 463 00:27:02,760 --> 00:27:05,320 Speaker 1: that kind of a culture in the company. And as 464 00:27:05,359 --> 00:27:08,960 Speaker 1: you know, very often crisis creates a collaboration, which is 465 00:27:09,160 --> 00:27:12,119 Speaker 1: you know, which is like disproportionate. People come together in 466 00:27:12,200 --> 00:27:15,119 Speaker 1: ways that you would never expect. So I'm really fortunate 467 00:27:15,200 --> 00:27:17,199 Speaker 1: to have the team and the culture, and also our 468 00:27:17,240 --> 00:27:20,640 Speaker 1: franchise partners. By the way, our franchise partners on half 469 00:27:20,680 --> 00:27:23,680 Speaker 1: of our cafes and we work very much as one team, 470 00:27:23,720 --> 00:27:28,520 Speaker 1: one era, and they were also phenomenal through this entire event. 471 00:27:28,800 --> 00:27:30,600 Speaker 1: To your question on the business, where are we now? 472 00:27:31,400 --> 00:27:34,320 Speaker 1: So we totally we lost half of our business. Now 473 00:27:34,400 --> 00:27:36,920 Speaker 1: we are in positive territory over the last few months, 474 00:27:37,080 --> 00:27:40,320 Speaker 1: you know, we've recovered completely, and most of that is 475 00:27:40,480 --> 00:27:43,920 Speaker 1: essentially down to the fact that be pivoted, you know, 476 00:27:44,119 --> 00:27:50,320 Speaker 1: quickly off premise from sixty pre pandemic to post pandemic 477 00:27:50,560 --> 00:27:53,320 Speaker 1: off premise, off premise, I mean curbside and delivery and 478 00:27:53,359 --> 00:27:56,960 Speaker 1: drives throughout all the kind of stuff digital from of 479 00:27:57,080 --> 00:28:01,240 Speaker 1: her total revenue, to of her to to revenue and 480 00:28:01,520 --> 00:28:04,000 Speaker 1: are so as we have emerged, as we have emerged 481 00:28:04,440 --> 00:28:08,480 Speaker 1: fast forward. Today we're a stronger Panera. You know, We're 482 00:28:08,480 --> 00:28:12,080 Speaker 1: a stronger brand that is innovated, by the way, very fast. 483 00:28:12,200 --> 00:28:14,960 Speaker 1: There's another thing that happened to the pandemic apart from 484 00:28:14,960 --> 00:28:19,679 Speaker 1: what I mentioned. Imagine that we launched two new platforms. 485 00:28:20,160 --> 00:28:22,960 Speaker 1: I don't know if you've tried the flatbread pizza, but 486 00:28:23,240 --> 00:28:27,680 Speaker 1: we launched a totally new platform called Flatbread Pizzas, which 487 00:28:27,840 --> 00:28:32,040 Speaker 1: is pizza's done the Panera way think of it. We're 488 00:28:32,040 --> 00:28:36,080 Speaker 1: all sitting remote in zoom Land, don't have access to 489 00:28:36,200 --> 00:28:39,760 Speaker 1: our test kitchen, can't go out and taste any products. 490 00:28:40,560 --> 00:28:44,880 Speaker 1: And in October last year, we launched this mega new 491 00:28:45,000 --> 00:28:49,040 Speaker 1: platform which is quite complicated across the entire state, and 492 00:28:49,160 --> 00:28:53,160 Speaker 1: we are now the the fifteenth largest pizza company in 493 00:28:53,200 --> 00:28:56,600 Speaker 1: the US, you know, six months ago. So it's a 494 00:28:56,680 --> 00:29:00,120 Speaker 1: happy accident. I mean, I know, obviously the pan It 495 00:29:00,360 --> 00:29:03,040 Speaker 1: is tragic and we're not forgetting that. But I'm saying 496 00:29:04,080 --> 00:29:07,600 Speaker 1: you would have never realized of these things. I mean, 497 00:29:07,640 --> 00:29:09,520 Speaker 1: this is a happy accident. These are all of the 498 00:29:09,680 --> 00:29:14,000 Speaker 1: sort of things that you had to realize during unfortunate circumstances. 499 00:29:24,120 --> 00:29:26,040 Speaker 1: So do you think for people that are you know, 500 00:29:26,120 --> 00:29:31,880 Speaker 1: have small businesses entrepreneurs um that traditional marketing is not 501 00:29:32,200 --> 00:29:35,920 Speaker 1: where you should really be spending your time, energy and money, 502 00:29:36,320 --> 00:29:39,400 Speaker 1: that social media and e commerce is where it's at 503 00:29:39,520 --> 00:29:42,880 Speaker 1: that that for you as a company, are you still 504 00:29:43,000 --> 00:29:46,880 Speaker 1: spending money on traditional marketing? Are you you mentioned Oprah 505 00:29:46,960 --> 00:29:51,280 Speaker 1: and Deepak Chopra. Do spokespeople matter what matters the most, 506 00:29:51,440 --> 00:29:53,520 Speaker 1: what matters, what really moves the needle if you only 507 00:29:53,600 --> 00:29:56,960 Speaker 1: have a small budget. So I think for our listeners 508 00:29:56,960 --> 00:29:59,200 Speaker 1: who may have smaller businesses, I think it all comes 509 00:29:59,240 --> 00:30:02,560 Speaker 1: down to what is your proposition and who is your 510 00:30:02,600 --> 00:30:06,760 Speaker 1: target consumer? And then what is the most efficient way 511 00:30:07,960 --> 00:30:11,160 Speaker 1: to reach out to that target consumer in a way 512 00:30:11,240 --> 00:30:14,120 Speaker 1: that is very personal and in a way in which 513 00:30:14,160 --> 00:30:18,280 Speaker 1: you give that same message to that consumer multiple times 514 00:30:18,360 --> 00:30:21,440 Speaker 1: so that it regists registers. That's kind of the media strategy, 515 00:30:21,760 --> 00:30:24,600 Speaker 1: and it you know, varies from business to business. I 516 00:30:24,680 --> 00:30:29,200 Speaker 1: think we still believe in the power of h of 517 00:30:29,400 --> 00:30:34,200 Speaker 1: you know, traditional media. I think that's still very impactful. 518 00:30:34,280 --> 00:30:37,280 Speaker 1: We believe in that. However, we're spending more and more 519 00:30:37,360 --> 00:30:41,320 Speaker 1: of our budget into digital and e commerce because you know, 520 00:30:41,440 --> 00:30:45,120 Speaker 1: the I think the mobile phone, I think is the 521 00:30:45,400 --> 00:30:50,400 Speaker 1: media outlet for the future. And I think because you know, 522 00:30:50,480 --> 00:30:52,680 Speaker 1: as I say, energy equal to one, your consumer is 523 00:30:52,760 --> 00:30:58,240 Speaker 1: basically now one. And being able to microsegment an individual 524 00:30:58,320 --> 00:31:00,840 Speaker 1: consumer and to be a to reach out to that 525 00:31:00,920 --> 00:31:05,120 Speaker 1: consumer in a way that's not a intrusive, that engages 526 00:31:05,680 --> 00:31:09,280 Speaker 1: and entertains that particular customer, you have to think about 527 00:31:09,480 --> 00:31:11,560 Speaker 1: how you can do that, and I think there is 528 00:31:11,600 --> 00:31:16,000 Speaker 1: where digital, e commerce, social, et cetera. Can really score. 529 00:31:17,040 --> 00:31:19,880 Speaker 1: So I think I would say it depends on what 530 00:31:20,000 --> 00:31:22,560 Speaker 1: your business is, how much budget you have, and who 531 00:31:22,600 --> 00:31:26,520 Speaker 1: you're going after. But the general trend is more micro 532 00:31:26,760 --> 00:31:29,080 Speaker 1: micro micro. You know, let me really understand each and 533 00:31:29,200 --> 00:31:32,240 Speaker 1: every consumer that I have and serve them better than 534 00:31:32,280 --> 00:31:35,840 Speaker 1: anybody else. What about scaling? What's the most important thing 535 00:31:36,000 --> 00:31:40,520 Speaker 1: when you go from one thing that's somewhat successful, seems 536 00:31:40,520 --> 00:31:43,760 Speaker 1: to be a good idea and expanding in a thoughtful 537 00:31:44,000 --> 00:31:46,440 Speaker 1: way that's not going to blow blow you up, because 538 00:31:46,480 --> 00:31:49,920 Speaker 1: expansion is great, but it can also be a brand destroyer. 539 00:31:51,040 --> 00:31:56,680 Speaker 1: So I would say the overriding umbrella thought is discipline, 540 00:31:57,200 --> 00:32:01,000 Speaker 1: you know, and let me just expand on that. First, 541 00:32:01,080 --> 00:32:04,520 Speaker 1: to be disciplined, to get a very clear brand idea 542 00:32:04,960 --> 00:32:08,920 Speaker 1: that you have, an idea that is serving a real 543 00:32:09,200 --> 00:32:13,720 Speaker 1: need that exists that nobody else can serve better than you. 544 00:32:14,840 --> 00:32:18,160 Speaker 1: That's the most important thing. First off, is this something 545 00:32:18,400 --> 00:32:20,880 Speaker 1: unique that you're doing that nobody else can do better 546 00:32:20,920 --> 00:32:23,440 Speaker 1: than you? So that has to be a tick. Once 547 00:32:23,520 --> 00:32:25,480 Speaker 1: that is a tick, you move on to the second base, 548 00:32:26,080 --> 00:32:29,360 Speaker 1: which is around can I make money? And how do 549 00:32:29,440 --> 00:32:33,160 Speaker 1: I make money? Um, you know, what is my business 550 00:32:33,280 --> 00:32:35,560 Speaker 1: model in terms of my revenue and my costs and 551 00:32:35,680 --> 00:32:37,960 Speaker 1: how does that square up? And can I make the 552 00:32:38,040 --> 00:32:41,280 Speaker 1: kind of returns today? But also at scale? What will 553 00:32:41,360 --> 00:32:44,800 Speaker 1: it really take? An understanding and doing the maths is 554 00:32:44,960 --> 00:32:47,800 Speaker 1: very very important before you start running with the ball. 555 00:32:49,000 --> 00:32:52,040 Speaker 1: I've done that wrong. I did that wrong. Where you're 556 00:32:52,280 --> 00:32:55,920 Speaker 1: you know, you're planning as you go and and we 557 00:32:56,000 --> 00:32:57,480 Speaker 1: have to do a little of that to be we 558 00:32:57,720 --> 00:32:59,120 Speaker 1: have to we have to do a little building the 559 00:32:59,160 --> 00:33:02,120 Speaker 1: plane while flying. I'm still doing it, but you have 560 00:33:02,240 --> 00:33:03,760 Speaker 1: to be smart and be able to at least add 561 00:33:03,800 --> 00:33:05,880 Speaker 1: up the numbers as you're going or have people around you, 562 00:33:06,000 --> 00:33:07,760 Speaker 1: they can do that. You can't do that when you 563 00:33:07,800 --> 00:33:11,400 Speaker 1: work at a six billion dollar major company with locations 564 00:33:11,920 --> 00:33:14,080 Speaker 1: that can't work. You can't just fly by the seat 565 00:33:14,120 --> 00:33:17,040 Speaker 1: of your pants. But butting, entrepreneurs have to be a 566 00:33:17,200 --> 00:33:20,000 Speaker 1: little bit more running gun a little bit, Yeah, they 567 00:33:20,120 --> 00:33:21,880 Speaker 1: have to. So I think this is one step that 568 00:33:21,960 --> 00:33:25,000 Speaker 1: you know, very often people get so excited and emotionally 569 00:33:25,560 --> 00:33:29,280 Speaker 1: committed to that idea. Yes, they started running before they 570 00:33:29,360 --> 00:33:32,520 Speaker 1: have the discipline of you know, putting down the numbers. 571 00:33:32,720 --> 00:33:35,040 Speaker 1: You know. And these numbers, by the way, don't have 572 00:33:35,160 --> 00:33:37,200 Speaker 1: to be scary. I mean, they have to be an 573 00:33:37,320 --> 00:33:42,560 Speaker 1: articulation of fact, which is today it is this, more growth, 574 00:33:42,640 --> 00:33:44,480 Speaker 1: it could be this, you know, and so on and 575 00:33:44,560 --> 00:33:48,160 Speaker 1: so forth, your seat in trenches, because every business will 576 00:33:48,200 --> 00:33:50,920 Speaker 1: have like a step change trajectory. You know. The last 577 00:33:51,000 --> 00:33:54,720 Speaker 1: question is how do you how does get back? Well? 578 00:33:54,840 --> 00:33:57,160 Speaker 1: I think firstly, it's a very important part of who 579 00:33:57,240 --> 00:33:59,800 Speaker 1: I am and have been for many years. You know, 580 00:34:01,000 --> 00:34:03,080 Speaker 1: have a personal story. I lost two of my daughters 581 00:34:03,880 --> 00:34:07,320 Speaker 1: over the years, and that loss has really sort of 582 00:34:07,360 --> 00:34:09,959 Speaker 1: deepened my sense of compassion and desire to give back. 583 00:34:10,960 --> 00:34:15,360 Speaker 1: Uh In in my individual capacity, but also how to 584 00:34:15,600 --> 00:34:18,279 Speaker 1: use the companies of which I am a part of 585 00:34:18,480 --> 00:34:20,879 Speaker 1: as a force multiplier for good. You know. So that's 586 00:34:20,920 --> 00:34:24,680 Speaker 1: kind of the mindset with which I come. Um supernea 587 00:34:25,040 --> 00:34:29,800 Speaker 1: UM has in its heart core DNA is to be 588 00:34:30,000 --> 00:34:33,600 Speaker 1: good and do good. You know. It's it's a you 589 00:34:33,719 --> 00:34:36,080 Speaker 1: describe the brand like, it's kind of fits very naturally 590 00:34:36,160 --> 00:34:38,680 Speaker 1: with the quality of our ingredients and and the value 591 00:34:38,719 --> 00:34:41,879 Speaker 1: and ethos that we have that we will serve food 592 00:34:41,960 --> 00:34:43,960 Speaker 1: only that WEEO will serve to our own families. You know, 593 00:34:43,960 --> 00:34:47,600 Speaker 1: it's that type of our brand. So UM, I think 594 00:34:47,680 --> 00:34:52,719 Speaker 1: we have you know, signature programs UM such as end 595 00:34:52,800 --> 00:34:56,600 Speaker 1: of Day donation where we donate all our unsold bakery 596 00:34:56,680 --> 00:35:00,279 Speaker 1: and sweet good items every every day to more than 597 00:35:00,360 --> 00:35:04,960 Speaker 1: four thousand nonprofit NGOs worth about hunand and fifty million 598 00:35:05,080 --> 00:35:08,960 Speaker 1: dollars a year. You know, that's a standard signature program. 599 00:35:09,520 --> 00:35:13,160 Speaker 1: We have other fundraising efforts that we do. But the 600 00:35:13,800 --> 00:35:17,520 Speaker 1: two things that I'm most passionate about right now is 601 00:35:18,440 --> 00:35:23,560 Speaker 1: impacting global warming and climate change and diversity and inclusion. 602 00:35:23,880 --> 00:35:26,040 Speaker 1: Let me talk about both of those. I think on 603 00:35:26,160 --> 00:35:29,120 Speaker 1: climate change, as you know, it's a very serious probably 604 00:35:29,120 --> 00:35:32,120 Speaker 1: one of the biggest threats that we all face collectively, 605 00:35:33,040 --> 00:35:38,840 Speaker 1: and food production contributes to one third of greenhouse gas emissions. 606 00:35:39,560 --> 00:35:42,880 Speaker 1: You know, food production, fossil fuels, accept everybody understands, but 607 00:35:43,400 --> 00:35:45,960 Speaker 1: people really often don't get that connection of food production 608 00:35:46,560 --> 00:35:49,479 Speaker 1: and therefore I think it would be irresponsible for food 609 00:35:49,560 --> 00:35:53,080 Speaker 1: retail companies not to take that into account and to 610 00:35:53,200 --> 00:35:56,760 Speaker 1: do something. So what we have done is we've partnered 611 00:35:57,280 --> 00:36:02,120 Speaker 1: with the World Resources Institute and measured the carbon footprint 612 00:36:02,200 --> 00:36:05,680 Speaker 1: impact of a plate of food at Panera to identify 613 00:36:05,800 --> 00:36:10,160 Speaker 1: that forty of what we serve is what we call 614 00:36:10,360 --> 00:36:14,360 Speaker 1: cool foods or climate friendly, and we've labeled them that 615 00:36:14,520 --> 00:36:16,319 Speaker 1: in that in Panera. Now, so if you go into 616 00:36:16,320 --> 00:36:18,200 Speaker 1: open Era and you want to have a positive impact 617 00:36:18,280 --> 00:36:21,360 Speaker 1: in climate, you can eat what is labeled as school food, 618 00:36:21,640 --> 00:36:24,040 Speaker 1: you know, and and and we have a growing commitment 619 00:36:24,120 --> 00:36:28,520 Speaker 1: to as plant based, etcetera. So that's one aspect of impact. 620 00:36:29,000 --> 00:36:32,000 Speaker 1: The second one on diversity and inclusion is is a 621 00:36:32,120 --> 00:36:36,040 Speaker 1: deeply held personal value of mind that you know, we 622 00:36:36,040 --> 00:36:38,319 Speaker 1: should make Panera the world that we wish to see 623 00:36:38,960 --> 00:36:41,440 Speaker 1: because we have limited control on the world, but all 624 00:36:41,520 --> 00:36:43,840 Speaker 1: the control within Paneria. So why can't Panera be a 625 00:36:43,880 --> 00:36:48,440 Speaker 1: shining example of a world within Pania that is compassionate, 626 00:36:48,600 --> 00:36:52,640 Speaker 1: that is inclusive and respectful, that is tolerant, that is embracing, 627 00:36:53,760 --> 00:36:59,919 Speaker 1: whether it is differences in race, religion, you know, color, set, 628 00:37:00,000 --> 00:37:02,520 Speaker 1: your orientation, or any kind of difference. Why can't we 629 00:37:02,600 --> 00:37:07,160 Speaker 1: be a melting pot and embrace diversity and towards that end, 630 00:37:08,360 --> 00:37:10,400 Speaker 1: we have, you know, three pillars that we're thinking of. 631 00:37:10,600 --> 00:37:12,759 Speaker 1: One is kind of how can we have more representation 632 00:37:13,080 --> 00:37:15,960 Speaker 1: That kind of everybody does, and we're focusing more on 633 00:37:16,120 --> 00:37:19,920 Speaker 1: gender and race right now, so more representation. The second 634 00:37:20,040 --> 00:37:25,560 Speaker 1: is represent representation in impact positions, which means leadership, you know, 635 00:37:25,960 --> 00:37:31,200 Speaker 1: so not just representation, but impact positions representation. And the third, 636 00:37:31,320 --> 00:37:34,080 Speaker 1: which is right now a dream, which is how can 637 00:37:34,160 --> 00:37:37,960 Speaker 1: we create a program where we can have generational progress 638 00:37:39,640 --> 00:37:46,480 Speaker 1: for very talented and skilled um children from underprivileged backgrounds, 639 00:37:46,880 --> 00:37:48,960 Speaker 1: Because I really believe that success of the function of 640 00:37:49,000 --> 00:37:52,359 Speaker 1: ability and opportunity, and many of these children are very, 641 00:37:52,960 --> 00:37:55,560 Speaker 1: very skilled, but they never have the opportunity and Camponera 642 00:37:56,280 --> 00:38:01,200 Speaker 1: create that opportunity for those talented youngsters who are within 643 00:38:01,239 --> 00:38:05,560 Speaker 1: the Panea family right now and give them an accelerated 644 00:38:05,640 --> 00:38:10,360 Speaker 1: path of generational progress. It could be maybe ten families, 645 00:38:10,400 --> 00:38:13,520 Speaker 1: it could be maybe fifteen families, but you will transform 646 00:38:13,960 --> 00:38:17,560 Speaker 1: their lives forever, you know. So are those are a 647 00:38:17,600 --> 00:38:20,560 Speaker 1: few things appear if you're thinking of, well, this was 648 00:38:20,680 --> 00:38:24,480 Speaker 1: wonderful and so much takeaway, as almost as much takeaway 649 00:38:24,520 --> 00:38:27,800 Speaker 1: as we've had any interview. And I'm pleasantly surprised. So 650 00:38:27,920 --> 00:38:32,600 Speaker 1: that was amazing, pleasantly surprised. I have another surprise for you. Okay. Now, 651 00:38:33,000 --> 00:38:36,319 Speaker 1: we talked about fun, right, fun at work? So I'm 652 00:38:36,360 --> 00:38:41,880 Speaker 1: going to sing you a song. Okay? Is that okay? Sure? Perfect? 653 00:38:43,840 --> 00:38:46,600 Speaker 1: So you talked about, you know, how do people have fun? 654 00:38:46,640 --> 00:38:48,839 Speaker 1: Any show up as authentic self and there's too much 655 00:38:48,880 --> 00:38:50,920 Speaker 1: corporate blah blah blah. I just want to give you 656 00:38:51,040 --> 00:38:53,320 Speaker 1: a feel for what it's like to work at Banera, 657 00:38:53,360 --> 00:38:55,440 Speaker 1: where we're just having fun and being ourselves. So I 658 00:38:55,560 --> 00:38:58,279 Speaker 1: keep writing songs. I get inspired by Banera's renovations. This 659 00:38:58,400 --> 00:39:02,040 Speaker 1: song is on coffee. Okay, okay, the coffee subscription program. 660 00:39:08,880 --> 00:39:15,880 Speaker 1: Everybody deserves it. Great cup of coffee is coffee so 661 00:39:17,520 --> 00:39:28,880 Speaker 1: damn expensive, but never has great coffee. We will it's accessible. 662 00:39:30,320 --> 00:39:39,239 Speaker 1: We will make it accessible to everybody. That's that's amazing. 663 00:39:40,239 --> 00:39:43,200 Speaker 1: That's amazing. That's like when you know Adam Sandlers things 664 00:39:43,239 --> 00:39:46,359 Speaker 1: about Hanukkah, that's really great. It's like it's like good, 665 00:39:46,719 --> 00:39:50,120 Speaker 1: good and funny. Um, that's awesome. That was a great song. 666 00:39:50,239 --> 00:39:53,840 Speaker 1: What a great note to end up. Awesome, Thank you Bye. 667 00:39:59,200 --> 00:40:01,680 Speaker 1: I was really prized by this conversation. I have to 668 00:40:01,800 --> 00:40:04,520 Speaker 1: say I have different types of people on here because 669 00:40:04,520 --> 00:40:06,239 Speaker 1: I want to appeal to different types of people and 670 00:40:06,280 --> 00:40:09,080 Speaker 1: I want to have different conversations. But I'm really fascinated 671 00:40:09,120 --> 00:40:12,000 Speaker 1: by these big companies and I'm fascinated by the leaders 672 00:40:12,040 --> 00:40:14,600 Speaker 1: and these companies because many of you work in the 673 00:40:14,680 --> 00:40:17,279 Speaker 1: corporate space and don't want to feel like you have 674 00:40:17,360 --> 00:40:19,759 Speaker 1: to apologize for that, and like that means that you're 675 00:40:19,840 --> 00:40:22,240 Speaker 1: not really an entrepreneur, that you're not really a maverick, 676 00:40:22,320 --> 00:40:25,879 Speaker 1: that you don't really have serious, intense decisions to make 677 00:40:26,080 --> 00:40:30,279 Speaker 1: and ways to navigate this whole landscape. So, you know, 678 00:40:30,560 --> 00:40:34,960 Speaker 1: I thought that someone who's running such a massive, multibillion 679 00:40:35,000 --> 00:40:38,160 Speaker 1: dollars company might be a little dry, and that, you know, 680 00:40:38,239 --> 00:40:41,040 Speaker 1: the conversation might be not over our heads, but just 681 00:40:41,200 --> 00:40:43,839 Speaker 1: not really someplace where we would get amazing business advice. 682 00:40:43,920 --> 00:40:46,160 Speaker 1: I was shocked. I thought it was one of the 683 00:40:46,239 --> 00:40:51,160 Speaker 1: best conversations I've had to really get tactical and practical 684 00:40:51,480 --> 00:40:56,040 Speaker 1: strategic advice from someone who had to really make hard 685 00:40:56,080 --> 00:41:00,080 Speaker 1: decisions getting this new job right before a pan that 686 00:41:00,320 --> 00:41:02,520 Speaker 1: so you're taking over a multility about company right for 687 00:41:02,600 --> 00:41:05,240 Speaker 1: for a pandemic, you have to prove yourself and also 688 00:41:05,560 --> 00:41:08,719 Speaker 1: you have to react and just figure it out. So 689 00:41:08,800 --> 00:41:10,600 Speaker 1: I thought it was a great conversation. I'm interested to 690 00:41:10,640 --> 00:41:13,840 Speaker 1: hear what you think. Uh do remember to rate, review 691 00:41:13,960 --> 00:41:22,840 Speaker 1: and subscribe to appreciate it so much. Thank you. Just 692 00:41:23,120 --> 00:41:26,480 Speaker 1: b is hosted an executive produced by me Bethany Frankel. 693 00:41:26,880 --> 00:41:29,719 Speaker 1: Just Be as a production of be Real Productions and 694 00:41:30,000 --> 00:41:33,800 Speaker 1: I Heart Radio. Our managing producer is Fiona Smith and 695 00:41:33,840 --> 00:41:37,280 Speaker 1: our producer is Stephanie Sender. Our EP is Morgan Levoy. 696 00:41:37,920 --> 00:41:39,920 Speaker 1: To catch more moments from the show, follow us on 697 00:41:40,040 --> 00:41:41,760 Speaker 1: Instagram at Just Be with Bethany