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Speaker 1: Brought to you by the reinvented two thousand twelve Camray.

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Speaker 1: It's ready. Are you welcome to stuff Mom Never told you?

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Speaker 1: From House stuff Works dot Com. Hello, and welcome to

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Speaker 1: the podcast. I'm Caroline and I'm Kristen. Today is another

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Speaker 1: installment of our Summer Shorts episode. Today we're talking about

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Speaker 1: bathing suits and why they are so freaking expensive. Because

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Speaker 1: speaking of shorts, I mean guys might wear more of

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Speaker 1: a board short style, but for women, the cost of

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Speaker 1: a bikini, which is not very much fabric, is radically expensive,

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Speaker 1: especially if you want to buy anything that's even slightly

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Speaker 1: designer ish or from a department store or something. And

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Speaker 1: I think this is ridiculous because every year, when it

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Speaker 1: starts to get warm, I'm like, maybe I should get

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Speaker 1: an ew bathing suit, a cute, flattering something that hides

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Speaker 1: a little salting salthing around here. But and then I

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Speaker 1: see the prices, and I'm like, I guess I'll wait

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Speaker 1: for the sale in September. Yeah, for next year, I

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Speaker 1: should just start wearing like a night shirt over. Yeah,

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Speaker 1: you know, I'll just start wearing just by shirts by

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Speaker 1: a poncho. That'll work exactly. H There are a few

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Speaker 1: good reasons though why swimsuits are more expensive, and it

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Speaker 1: doesn't just have to do with the fabric, which would

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Speaker 1: include things like Licra and Spandex, but it has to

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Speaker 1: do with the fact that the labor intensity is about

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Speaker 1: the same as a shirt, which blows my mind because

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Speaker 1: how can two little triangles or something that looks like

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Speaker 1: a tank top with underwear. Well, it's probably all of

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Speaker 1: the stitching and maybe and maybe because of like if

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Speaker 1: if you think about a swimsuit top, if it has

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Speaker 1: lining in it, you know you typically your my t

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Speaker 1: shirts aren't lined. UM And this is coming from an

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Speaker 1: article from Daily Finance. Uh, they're talking to Marshall Cohen,

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Speaker 1: who's the chief industry analyst at the MPG group that

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Speaker 1: tracks retail spending UM and he says that even though

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Speaker 1: the labor is about the same as making a shirt,

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Speaker 1: the fabric is actually not that much less or not

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Speaker 1: so much less than a typical garment that you could

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Speaker 1: get some kind of cost savings from it. Yeah, he says,

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Speaker 1: it's like one yard as opposed to for shirt, so

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Speaker 1: it's really not that much difference. And it's he says,

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Speaker 1: it's the lack of ability to commoditize it, or use it,

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Speaker 1: or use economies of scale excuse me, which basically means

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Speaker 1: this is kind of a small item that is sold

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Speaker 1: kind of once a year. People aren't going out in

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Speaker 1: December really in buying bathing suits, so they've got to

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Speaker 1: make up some of this cost. Like you know, you

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Speaker 1: might go out and buy jeans year round, You're not

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Speaker 1: going to go out and buy a bathing suit every month. Yeah,

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Speaker 1: that seasonality is one one big reason why you have

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Speaker 1: those high prices as well. Um, But there are some

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Speaker 1: designers out there who will defend the cost of not

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Speaker 1: very much fabric um for instance. I mean, if you

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Speaker 1: look in a nicer catalog like a J Crew, you

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Speaker 1: can you can easily drop a hundred and fifty dollars

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Speaker 1: very quickly on a bikini. But that is nothing compared

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Speaker 1: to designer Mollia Mills, who was interviewed in the New

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Speaker 1: York Times in May. Um, who sells designer bikinis for

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Speaker 1: around three D four. That's like new tires, but she said,

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Speaker 1: but she says it's worth it. You're buying quality. She

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Speaker 1: says that you are buying uh suits that are made

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Speaker 1: in American factories, and she buys small amounts of fabric

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Speaker 1: from Europe and h so that imported fabric increases the

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Speaker 1: cost of swimwear as opposed to a mass retailer like

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Speaker 1: a Target or a Walmart or some other kind of

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Speaker 1: supercenter that can buy up a ton of swimsuits and

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Speaker 1: receive the benefit of the discounted cost. And not to

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Speaker 1: mention performance. Mills talks about how a bikini or a

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Speaker 1: bathing suit or whatever has to perform because you're using sunscreen,

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Speaker 1: you're in chlorinated water or salt water. You know, you're

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Speaker 1: running around the cabana doing who knows what in it.

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Speaker 1: So it has to have to stand up to all

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Speaker 1: of these stuff. It has to withstand cabanah hygiene for

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Speaker 1: an entire summer exactly, or multiple if you're gonna really

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Speaker 1: invest in a good one and keep it. Yeah, I

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Speaker 1: mean I gotta say that I I and you can

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Speaker 1: probably attest to this as well. There is a difference, Caroline,

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Speaker 1: between a nicer Now, I've never spent three on a bikini,

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Speaker 1: but I've definitely experienced the you know, the the cheaper, made,

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Speaker 1: more cheaply made swimwear that all of a sudden you

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Speaker 1: wear it a couple of times, and there's a whole

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Speaker 1: versus a nicer one that really does keep its shape

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Speaker 1: and uh, and really withstands all of those cabana hygiene hijie.

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Speaker 1: I don't know the less time or if I've ever

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Speaker 1: been to a cabana necessarily, but you don't know what happens.

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Speaker 1: Anything can happen. But you mentioned Target, and in that

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Speaker 1: same New York Times article, Target spokesman Joshua Thomas was

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Speaker 1: quoted as saying that a company like Target, with one thousand,

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Speaker 1: seven forty stores in forty states can negotiate better prices

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Speaker 1: for the fabric that we use. And that's the benefit

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Speaker 1: of mass production over someone like Mollia Mills, who's doing

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Speaker 1: something on a smaller scale, more intricate, delicate work. But

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Speaker 1: then again, just to offer one more argument, possibly uh

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Speaker 1: in favor of those nicer suits, is that if we're

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Speaker 1: talking about swimwear and the female body in particular, you know,

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Speaker 1: the she says that the designer, Molly Mills says that,

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Speaker 1: you know, if you're making something that's going to flatter

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Speaker 1: your body, you wanted to camouflage, something you wanted to support, Uh,

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Speaker 1: then you might need to go up a little bit,

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Speaker 1: especially for the support issue. Well they argue, Yeah, advocates

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Speaker 1: of nice serve you know, higher price swimsuits might argue

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Speaker 1: that once a woman puts on a really nice fitting,

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Speaker 1: supportive swimsuits, she might be like, oh, well this is

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Speaker 1: worth it. So I mean, I guess it just depends

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Speaker 1: on what you're looking for. Well, that's because, in the

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Speaker 1: words of the New York Times, this, uh, the newer

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Speaker 1: fabrics that are coming out for swimwear and the designs

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Speaker 1: that go along with it are allowed to quote hold

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Speaker 1: the wear in place like a girdle. They're just they're

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Speaker 1: just the poolside girdles. Sounds uncomfortable, But yeah, they talk

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Speaker 1: about other things that affect the price. And that's the

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Speaker 1: whole advent of mix and match swimsuits, which I think

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Speaker 1: is great because somebody might be bigger on top, smaller

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Speaker 1: on the bottom, or vice versa, and so you might

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Speaker 1: not be a small on top and bottom, you know.

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Speaker 1: So it's great to be able to mix and match.

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Speaker 1: But then that leaves kind of an over abundance of

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Speaker 1: maybe one size at the end of the season. Um,

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Speaker 1: and they can charge more for this mix and match.

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Speaker 1: They can because I I never thought of this either.

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Speaker 1: But if you have two separates, you're not just putting

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Speaker 1: one tag and using one hanger and whatever on one swimsuit.

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Speaker 1: You have to tag both of that of the packaging

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Speaker 1: or packaging. But we we mentioned three or four hundred

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Speaker 1: dollars for a swimsuit. Uh. Since the Summer Olympics are

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Speaker 1: happening in London very soon, we should probably mention to

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Speaker 1: the even though they won't be wearing designer bikinis of course,

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Speaker 1: but the Team USA, we'll be wearing some very pricing

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Speaker 1: and specially designed suits. Um. In the previous Summer Olympics,

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Speaker 1: they wore a six hundred dollars Speedo laser racer suit,

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Speaker 1: which has since been banned because it was just two

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Speaker 1: darn fast. It was breaking all sorts of records. But

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Speaker 1: they went back to the drawing boards and for Olympics again,

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Speaker 1: it's sponsored by Speedo. It's called fast Skin three and

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Speaker 1: it's gonna cost around five hundred dollars a pop. And

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Speaker 1: it's and it costs so much, not just because of

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Speaker 1: the fabric but also the way that they make it

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Speaker 1: to in order to make the body is aerodynamic as

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Speaker 1: possible I guess or hydro dynamic as possible. The material

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Speaker 1: is made with higher thread counts in specific places I

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Speaker 1: guess to keep the water like woking past you at

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Speaker 1: optimal speeds. Interesting, But it's zipper free. There no zippers

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Speaker 1: on the U S Olympic swimwhere totally slow you down. No, well,

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Speaker 1: they're against regulation, which doesn't make sense because yea, it

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Speaker 1: does seem like if you had a zipper then you'd

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Speaker 1: just be hurting yourself. But I don't know. Okay, Well,

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Speaker 1: coming way down from a five hundred or six hundred

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Speaker 1: dollar Olympic swimsuit um for the year ending marche the

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Speaker 1: average price for a two piece swimsuit, which goes against

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Speaker 1: every day we were just saying, yeah, we're just asking

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Speaker 1: why they're so expensive, but the average But they seem

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Speaker 1: so expensive? Is it just the ones that we see?

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Speaker 1: I think they seem so expensive because I read too

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Speaker 1: many women's magazines. In reality, Walmart holds of the market,

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Speaker 1: and other discount retailers like Target, t J Max, Marshals

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Speaker 1: count for an additional in sales, so that makes sense.

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Speaker 1: It there are a lot of nice swimsuits that you

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Speaker 1: and I might be perusing, and catalogs are online that

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Speaker 1: seemed really expensive, but maybe we're not just going We're

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Speaker 1: just not going to wal Mart, and that's where a

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Speaker 1: lot of people are buying our swimsuits. Yeah, there were

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Speaker 1: retail analysts explaining how there is a definite trickle down

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Speaker 1: effect of swimwear because it is seasonal and retailers aren't

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Speaker 1: gonna sell out their entire stock, especially if it's regularly

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Speaker 1: um marked. Everybody knows that once the cold temperatures roll around,

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Speaker 1: the swimsuit prices are gonna fall, and then you start

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Speaker 1: the snowball of them getting marked down more and more

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Speaker 1: and more, even switching hands exactly back to the manufacturer

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Speaker 1: than back to a discounted retailer than back to manufacturer,

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Speaker 1: and that, yeah, the manufacturer has to eat the cost

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Speaker 1: of shipping every time. And yeah, and then it eventually

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Speaker 1: ends up in like some little cabana beach store and

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Speaker 1: Bali somewhere, and when you're on some ritzy vacation you're like, oh,

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Speaker 1: look at two dollar swimsuit. Oh adorable. We're back to

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Speaker 1: our hijinks around the cabana. That's when you can go

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Speaker 1: buy a discounted suit and just for an idea of

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Speaker 1: how all of this price or discounted swimwear adds up.

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Speaker 1: The market is valued it around seventeen point six billion

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Speaker 1: dollars projected for because the market is actually on its

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Speaker 1: way up because of and this is from global industry

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Speaker 1: analysts who say that there's a growing interest in body care,

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Speaker 1: social mobility, relaxed dress codes, improved performance of textiles, and

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Speaker 1: the escalation of beauty and spat industry. And along with that,

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Speaker 1: it's not just women who are apparently becoming more conscious

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Speaker 1: of how they look in a swimsuit and the kinds

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Speaker 1: of swimsuit variety they have. And apparently and I have

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Speaker 1: seen this, it says relaxed stress codes. I have seen

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Speaker 1: trend like fashion trend reports talking about wearing integrating swimwear

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Speaker 1: into your fashionable summer get ups and even afterwards if

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Speaker 1: you have a one piece tank of you know, wearing

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Speaker 1: that under some gallucio pants. I don't know, never take

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Speaker 1: fashion advice for me. I'm just saying that I've seen it. Okay, Well,

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Speaker 1: we mentioned earlier that you know, bathing scenes aren't really

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Speaker 1: a year round item, but there is this whole cruise

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Speaker 1: line that some designers have, like cruise period of the

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Speaker 1: year where it might still be chilly up in Connecticut

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Speaker 1: or something, but if you're taking a cruise in the Caribbean,

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Speaker 1: it's pretty warm and you need your your cruise wear bikini.

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Speaker 1: That's also what I wear at home, just cruisewear. I

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Speaker 1: picture lots of flowing linen, all strong, all the time.

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Speaker 1: But before we wrap up this episode, since we're talking

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Speaker 1: about swimwear and price, would you care to inform our

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Speaker 1: dear listeners out there about the world's most expensive bikini?

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Speaker 1: Do it? It's sparkly, and it's sparkly. It costs thirty

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Speaker 1: million dollars, just thirty um. It was featured, not so

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Speaker 1: surprisingly in these Sports Illustrated swimsuits center fold of two

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Speaker 1: thousand six. Molly Sims was wearing it, and by it,

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Speaker 1: I mean a hundred and fifty carrots of d flawless

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Speaker 1: diamonds plus a fifty one carrot flawless pear shape diamond

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Speaker 1: and yes, the pear shape down that was on the

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Speaker 1: bottom covering her her bulba. And I just giggled at that,

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Speaker 1: and uh yeah, essentially it was a bunch of diamonds

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Speaker 1: covering her nipples, not much more in her bulba, not

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Speaker 1: much more, and thirty million dollars that probably wouldn't do

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Speaker 1: well going back to the manufacturer and back to a

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Speaker 1: discount retailer, and then back to the manufacturer, and then

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Speaker 1: to send small shopping boy down at Walmart. Now, Molly

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Speaker 1: Sims would say that when they brought out the bikini

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Speaker 1: for her to put on, she broke out in hot sweats. Shoot,

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Speaker 1: being around all those all that glitz and glitzy, I

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Speaker 1: bet they would scratch. I'm just saying, so, there you

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Speaker 1: have it. The reason why swimsuits are typically so expensive

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Speaker 1: is because they're labor intensive, and there's seasonal and you

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Speaker 1: have body specific tailoring that might, you know, force you

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Speaker 1: to want to mix and match all that additional labels.

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Speaker 1: So I think it's like any other good piece of

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Speaker 1: clothing really. I mean, if you want to invest in

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Speaker 1: something that's going to last and hold up to multiple

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Speaker 1: summers of use, then sure, maybe spin a little bit more.

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Speaker 1: But if you don't go swimming that often, if you're

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Speaker 1: not really a beach person, I think you'd be fine

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Speaker 1: going to a discount retailer. Yeah. I would have to say,

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Speaker 1: do what's best for you, and we don't want to

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Speaker 1: pressure you. That's not what we're here. For So that's

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Speaker 1: all we have today for our summer short except for

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Speaker 1: a little bit of listener email. This email is from

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Speaker 1: Allison about our stay at home versus Working Mom's episode.

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Speaker 1: She said that I wanted to weigh in on the

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Speaker 1: working mom's episode with my own experiences as the daughter

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Speaker 1: of a stay at home mom. One thing that irritates

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Speaker 1: me about this quote unquote debate is the overwhelming focus

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Speaker 1: on mom's immediate happiness while their kids are still kids,

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Speaker 1: without real consideration for the second half of their adult

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Speaker 1: lives once the urchins have grown up and flown the coop.

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Speaker 1: My mom loved being at home with my sister and

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Speaker 1: me while we were young, and I think it was

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Speaker 1: an awesome decision for her personally. We were lucky enough

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Speaker 1: to be able to live on my dad's income, and

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Speaker 1: she relished intensive parenting in the hippie mother kind of way. However,

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Speaker 1: now that my sister and I have grown up, I

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Speaker 1: see mom having a much more difficult time than my

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Speaker 1: friend's working parents. Transitioning back to a life that doesn't

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Speaker 1: revolve around children. Breaking into the workplace is proving super

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Speaker 1: difficult since she's older and unwilling to take miserable job,

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Speaker 1: and I get the sense that she's struggling without a

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Speaker 1: satisfying intellectual pursuit to throw her efforts behind. It takes

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Speaker 1: time to build careers. I think moms need to weigh

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Speaker 1: the fact that once they jump off that train, they

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Speaker 1: may not be able to catch it again. As much

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Speaker 1: as we love our babies, life doesn't end it fifty.

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Speaker 1: Sometimes I wonder if there could have been a happy medium,

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Speaker 1: and if she might have benefited from working a part

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Speaker 1: time job once my sister and I got older, allowing

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Speaker 1: some professional development before we left the house altogether. Of course,

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Speaker 1: what I would have preferred as a kid would have

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Speaker 1: been both of my parents working part time, especially as

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Speaker 1: a teenager, got too much time with mom and not

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Speaker 1: enough with dad. Thanks Alison, Yes, and thanks to everyone

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Speaker 1: who has waited on that episode about whether working mothers

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Speaker 1: are happy. We've gotten a lot of great feedback. And

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Speaker 1: of course, if you want to share your thoughts about

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Speaker 1: any of our episodes, Today's or otherwise, you can email us.

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Speaker 1: Mom Stuff at Discovery dot com is our email address,

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Speaker 1: and you can also find us on Facebook, leave us

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Speaker 1: a comment there, like us, follow us on Twitter at

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Speaker 1: mom Stuff Podcast, and If you'd like to learn more

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Speaker 1: about how to have some summer fun, you should head

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Speaker 1: over to our website, It's how Stuff Works dot com

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Speaker 1: um for more on this and thousands of other topics.

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