WEBVTT - NFL 360 Producer TRENT COOPER

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<v Speaker 1>This is cut to It with Steve Smith Senior at

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<v Speaker 1>production of The Black Effect and I Heart Radio. I'm

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<v Speaker 1>Steve Smith Senior and I'm Little John, and this is

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<v Speaker 1>cut to it. Good do it, Good do it. Let's

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<v Speaker 1>get down to do it. Good do it. We asked

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<v Speaker 1>the questions you always want to know, but no one

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<v Speaker 1>ever asked, let's cut to it. You ain't heard about it,

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<v Speaker 1>then we're about to let you. Now it's all. I

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<v Speaker 1>have a special guest of friend, a collaborator, show runner

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<v Speaker 1>of the NFL Networks Emmy A winning original series NFL

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<v Speaker 1>three sixty, Trent Cooper. Welcome to the cut to a podcast.

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<v Speaker 1>Oh I hear the applause. They are artificial appause. Here

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<v Speaker 1>a body of producers. Fantastic, Thank you for the warm welcome.

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<v Speaker 1>Excited to be here, by Well, why are you so

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<v Speaker 1>excited to be here? Gus Man, you said, collaborator, We

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<v Speaker 1>got a big collaboration. Our latest. We've had a few

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<v Speaker 1>good ones. This is our latest. Uh, it might be.

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<v Speaker 1>It might be my favorite piece ever that that NFL

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<v Speaker 1>three sixties ever done. I just giddy about this piece.

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<v Speaker 1>You and you and I got to work together. It's

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<v Speaker 1>coming out today. When this thing airs, which is Tuesday,

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<v Speaker 1>uh April. It's coming out on all platforms, uh and

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<v Speaker 1>it is called NFL three sixty Devin Lloyd and we're

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<v Speaker 1>we're gonna chop it up about that. Huh. So let's

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<v Speaker 1>let's jump right into it. What is the premise in

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<v Speaker 1>and what's the premise of NFL three sixty. Look, NFL

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<v Speaker 1>three sixty is NFL Networks premium storytelling brand. So these

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<v Speaker 1>are the deep, deep stories that are human interest stories

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<v Speaker 1>that happened to be set in the world of football,

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<v Speaker 1>but they they really kind of unpack, uh, some some

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<v Speaker 1>bigger issues and things that that we that we always

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<v Speaker 1>say are bigger than football. And I know that you're

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<v Speaker 1>your show, your podcast is very much in the line

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<v Speaker 1>with that as well. You know you guys are you

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<v Speaker 1>guys are working to kind of figure out who the

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<v Speaker 1>guy is behind the jersey and that's what we do

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<v Speaker 1>or girl or girl or girl or girl. Uh yeah,

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<v Speaker 1>we gotta look at both sides of the coin. You

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<v Speaker 1>just can't look at it on the heads. You gotta

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<v Speaker 1>look at the tail, absolutely absolutely, So that's what we do,

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<v Speaker 1>that's what you do. That's why we love working with

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<v Speaker 1>you on NFL three sixty the show, I get to

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<v Speaker 1>brag a little bit. We Uh, we just found out

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<v Speaker 1>last week that we have we are leading the entire

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<v Speaker 1>sports industry and Emmy nominations with twelve. That is more

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<v Speaker 1>than the Olympics, which is hard to do. Uh as

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<v Speaker 1>long as I've been in this business, the Olympics have

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<v Speaker 1>just steamrolled everyone to be able to get more than them.

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<v Speaker 1>As a big deal, We're more than double our primary competitor,

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<v Speaker 1>which is uh, ESPN E sixty. And your producer, Brian

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<v Speaker 1>will say, don't ever mention the name of your competitor

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<v Speaker 1>when you're on. There's a lot of people, not just Brian,

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<v Speaker 1>there's a lot of people. I say, you never, So

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<v Speaker 1>why did I do that? I feel ever give you

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<v Speaker 1>never give people free advertisement, right, except that we had

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<v Speaker 1>double the Emmy nominations of that other entity, which makes

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<v Speaker 1>me very proud and happy. Why is why is the

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<v Speaker 1>Emmy winning something that needs to be on the tie

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<v Speaker 1>those of of series or or shows or you know, documentaries.

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<v Speaker 1>What's their importance of that? I think it just I

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<v Speaker 1>think it just kind of helps your your audience understand that, hey,

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<v Speaker 1>this is this is something that that that is that

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<v Speaker 1>people are recognizing and that we need to you know,

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<v Speaker 1>we need to take seriously and we were in for

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<v Speaker 1>something great. You know obviously it's it's uh, it's making

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<v Speaker 1>some noise in the industry and let's let's let's pay

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<v Speaker 1>attention to this is like when you know you'd be

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<v Speaker 1>all pro or or or you'd be um, you know

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<v Speaker 1>all start. You know, just just makes people, you know,

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<v Speaker 1>take notice, which is cool. And honestly, it's really good

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<v Speaker 1>for for morale with our team because you know, his

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<v Speaker 1>team is working eighty hours a week and just killing

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<v Speaker 1>it and for them to get that kind of recognition

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<v Speaker 1>just makes me happy for them and us and you

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<v Speaker 1>and it's just cool. So how how does a so?

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<v Speaker 1>How does it? How does it cooper decide on which story?

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<v Speaker 1>There's an NFL three sixty? But how does something get

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<v Speaker 1>green light? Yeah? How does something to get green land?

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<v Speaker 1>And how do you guys even come up with the

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<v Speaker 1>concepts or thoughts like take us, take us inside, take

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<v Speaker 1>us inside of the mission, you know, the mission statement,

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<v Speaker 1>just the vision board of the NFL three sixty. These

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<v Speaker 1>are the people you have to meet, the stories you

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<v Speaker 1>have to hear. These are the stories that are bigger

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<v Speaker 1>than football. And the standard is really really high for

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<v Speaker 1>what gets green light for a couple of reasons, we

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<v Speaker 1>don't do that many of them, right, I mean, how

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<v Speaker 1>many times have you called me and said, Hey, I

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<v Speaker 1>got an idea, let's do something, and I'm like, man,

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<v Speaker 1>we would truly answer that or lie a couple I

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<v Speaker 1>remember you called me. You call me like four in

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<v Speaker 1>the morning, and Steve, do you realize I live in

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<v Speaker 1>Los Angeles, US. You're calling me at four in the

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<v Speaker 1>morning with an idea. I wouldn't wear that. I was

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<v Speaker 1>on the West Coast. I'm sorry, Oh my god, I

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<v Speaker 1>was on the East Coast. I forgot. But I love this.

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<v Speaker 1>I love this question because it it's at the heart

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<v Speaker 1>of everything we do. Right. So, the standards really high,

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<v Speaker 1>and we have a team. It's a small team, eight

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<v Speaker 1>to ten people who are working on you know, wearing

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<v Speaker 1>different hats and working in different capacities. But everyone is

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<v Speaker 1>responsible for development, which means that you constantly have to

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<v Speaker 1>be looking for our next big story. And it could

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<v Speaker 1>be something that was that we found a year ago,

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<v Speaker 1>it could be something we found last night. There's pitch

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<v Speaker 1>meetings weekly. Sometimes a production assistant who was a year

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<v Speaker 1>out of college uh, it gets hot and sells three

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<v Speaker 1>pitches in a row. When I say sell that I'm

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<v Speaker 1>making any money. But these things get green light, and

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<v Speaker 1>it's a really proud moment when somebody brings us an

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<v Speaker 1>idea to get three let Uh. Sometimes an agent brings

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<v Speaker 1>us something. Sometimes it's just something that that I've seen

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<v Speaker 1>or you know, the my boss, the guy that Headstar Department,

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<v Speaker 1>Dallas Hitchcock, is you know, stuff that he's seen or heard.

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<v Speaker 1>So they come from everywhere. Um and this one. Uh

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<v Speaker 1>So basically, you know, once a year is the NFL

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<v Speaker 1>Draft and that is just an awesome time of year

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<v Speaker 1>for us because we love our NFL Draft special Uh.

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<v Speaker 1>We love finding what we you know, we take a

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<v Speaker 1>lot of pride in finding what we think is the

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<v Speaker 1>best story in this year's draft, the best story. That's

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<v Speaker 1>the story that everybody should be standing around their water

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<v Speaker 1>cooler talking about. We found it, and we we want

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<v Speaker 1>to believe that we told it in a way that

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<v Speaker 1>no one else I would think to tell it. So

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<v Speaker 1>the artistry and craft and how we tell stories is

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<v Speaker 1>a big deal to us, but finding that story is great.

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<v Speaker 1>So so this particular one came to me from our

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<v Speaker 1>writing consultant. Uh and and my my good buddy who's

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<v Speaker 1>worked with us forever. His name is Phil Guidry, and

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<v Speaker 1>he pitched it a couple of months ago and we

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<v Speaker 1>liked it and he kept pitching. Finally just kind of

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<v Speaker 1>hit me, yeah, pitched you how many how many times? Well,

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<v Speaker 1>you know, we're in season, so we're busy doing other

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<v Speaker 1>but we're also hearing draft pitches. So you know, he

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<v Speaker 1>probably pitched it six weeks before and we we we

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<v Speaker 1>we we said, oh, that's a great one. Put it on.

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<v Speaker 1>Put it over here for a minute because we're focused

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<v Speaker 1>on the Super Bowl and Black History Month and all that.

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<v Speaker 1>But we know when it's draft time, we're gonna that

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<v Speaker 1>that's gonna be one we love. So so he probably

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<v Speaker 1>pitched it right around the time Utah was was winning

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<v Speaker 1>the Pack Throwel Championship, and um, he saw it first

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<v Speaker 1>and brought it to our attention. And so we're gonna

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<v Speaker 1>tell your audience what this pitch is now so they

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<v Speaker 1>can they can have some context here trying to get there.

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<v Speaker 1>But you know that's all right. You want you want

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<v Speaker 1>me to drive this bus, so you want to drive

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<v Speaker 1>you know what. I'm just honored to be here. Maybe

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<v Speaker 1>I'll just im I'll say last say lest my night,

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<v Speaker 1>senior old say lest Yes, yes, listen, I I love

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<v Speaker 1>this role that we have right now because you've directed me,

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<v Speaker 1>you've produced me, you've angled me, you've made you the

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<v Speaker 1>man that you are today. That's that would be my

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<v Speaker 1>mom and daddy, my mom and daddy my wife. After

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<v Speaker 1>after those, there's track Cooper. Okay, you almost can put

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<v Speaker 1>us in the same sentence. But but I'll take the

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<v Speaker 1>second and sence. Listen, you could bring a horse to water,

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<v Speaker 1>but you can't make him drink, Okay, but you damn

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<v Speaker 1>sure sure can put some salt in his mouth and

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<v Speaker 1>make them pretty thirsty. This is role reversal. Today. You

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<v Speaker 1>get to three sixty, you have all the team, the

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<v Speaker 1>eight to ten, and they're constantly pitching concepts ideas given

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<v Speaker 1>a text textual understanding of these young men come that

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<v Speaker 1>are going to be drafted, and you know, there's what

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<v Speaker 1>three something guys, there's gonna be thirty five the forty

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<v Speaker 1>guys drafted here in draft because of all of the

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<v Speaker 1>madness of the NFL, and we have a top ten

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<v Speaker 1>draft pick who's coming out of a school that generally

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<v Speaker 1>there's not necessarily always have this caliber of player. Devin Lloyd,

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<v Speaker 1>linebacker from the University of Utah, my school. He's going

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<v Speaker 1>to save that your school part for the end of

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<v Speaker 1>the pitch because that's what made it. That was the

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<v Speaker 1>cherry on top for us. But let's should we get

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<v Speaker 1>into what the pitch is. Absolutely, let's get into the pitch,

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<v Speaker 1>all right. So here's Devin Lloyd. He after his junior season,

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<v Speaker 1>which is COVID year. After his junior season, he could

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<v Speaker 1>have come out in the NFL Draft probably, you know,

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<v Speaker 1>a lot of people thought he would have been a

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<v Speaker 1>first rounder, might have been a second rounder. He was

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<v Speaker 1>a top prospect in that on that on those draft boards.

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<v Speaker 1>And he makes a decision to go back and uh

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<v Speaker 1>and play his senior year, and and that gets everyone's attention.

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<v Speaker 1>But the the why behind that decision is what's really

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<v Speaker 1>what's driving this pitch, and that is that they had uh.

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<v Speaker 1>You know, this is a school that has has never

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<v Speaker 1>won a Pack twelfth championship before. He wanted to win,

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<v Speaker 1>helped lead that team and have that experience with and

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<v Speaker 1>for his brothers. But the bigger part of that story

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<v Speaker 1>is that they had tragically lost. They're superstar freshman running

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<v Speaker 1>back Tied Jordan's who in a COVID shortened season, had

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<v Speaker 1>lit the college football world on fire and had shown

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<v Speaker 1>the world that holy cow, Utah has a dude playing

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<v Speaker 1>running back, that this could be a Heisman candidate. This

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<v Speaker 1>guy has he has it all and and on top

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<v Speaker 1>of that hell of a kid freshman and he's a

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<v Speaker 1>hell of a kid with the biggest smile you had

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<v Speaker 1>ever seen, and just is transforming this this this program.

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<v Speaker 1>That kid is tragically killed Christmas night of six days

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<v Speaker 1>after their last game of the season. That oh, by

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<v Speaker 1>the way, he had succored three touchdowns and led a

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<v Speaker 1>thirty h point come back, the most electrifying game of

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<v Speaker 1>the year. So so this kid is tragically killed. It

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<v Speaker 1>was a accidental discharge of a firearm. It was an accident.

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<v Speaker 1>Uh you know, somehow he shot himself and and he dies,

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<v Speaker 1>and it devastates the Utah football program, particularly the leaders

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<v Speaker 1>of that program, the entire community. And you I was

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<v Speaker 1>an alumni. I was, you know, it was the middle

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<v Speaker 1>of COVID, so I was I was working from home,

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<v Speaker 1>uh in my makeshift studio at the house on air

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<v Speaker 1>doing a pre show and uh, all Wartsy says, check

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<v Speaker 1>your phone. And usually on you know, he usually doesn't

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<v Speaker 1>tell me to check my phone, he says. Producer, He says,

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<v Speaker 1>check your phone. I don't, I don't, I don't. I

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<v Speaker 1>know you haven't seen it. So just check your phone

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<v Speaker 1>and and behold text message from the a D. Text

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<v Speaker 1>message from uh Jeff Rudy, text message from from my

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<v Speaker 1>son Peyton. It's true that you can't believe it. Oh no, um.

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<v Speaker 1>And so we had a break and I called some

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<v Speaker 1>people and they said, it's true, uh kid that everybody

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<v Speaker 1>loves that kind of represents hope for the entire organization

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<v Speaker 1>has been killed. And now our guy, Devin Lloyd, the

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<v Speaker 1>All World linebacker, decides he's going to come back for

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<v Speaker 1>his senior season and and they want to win a

0:14:26.440 --> 0:14:28.480
<v Speaker 1>championship and they want to do it in honor of

0:14:28.520 --> 0:14:33.200
<v Speaker 1>thy Jordan's. So that's the first leg of the story.

0:14:33.360 --> 0:14:36.360
<v Speaker 1>Now that that alone is probably enough to get this

0:14:36.440 --> 0:14:39.200
<v Speaker 1>thing Greenland, because that's killing. I mean, come on, I mean,

0:14:39.920 --> 0:14:44.480
<v Speaker 1>this is what leadership is, right, be selfless and go

0:14:44.480 --> 0:14:49.840
<v Speaker 1>go uh go, try to do something bigger than yourself

0:14:50.040 --> 0:14:53.560
<v Speaker 1>with your brothers, for something bigger than all of us.

0:14:53.360 --> 0:14:57.600
<v Speaker 1>It's one of those stories that people make movies out

0:14:57.640 --> 0:15:01.800
<v Speaker 1>of that that hadn't really happened. You know, he didn't

0:15:01.800 --> 0:15:11.320
<v Speaker 1>really sacrifice that. And the caveatough to Devin Lloyd coming

0:15:11.360 --> 0:15:16.040
<v Speaker 1>back is I spoke to some scouts heading into I

0:15:16.200 --> 0:15:18.080
<v Speaker 1>spoke to some scouts a couple of weeks ago, and

0:15:18.080 --> 0:15:23.240
<v Speaker 1>I asked what was Devin Lloyd's prospect as a junior.

0:15:24.600 --> 0:15:28.400
<v Speaker 1>He said, he's pretty good. I said, well, why is

0:15:28.400 --> 0:15:31.600
<v Speaker 1>he a top ten today compared to what he was

0:15:31.640 --> 0:15:38.120
<v Speaker 1>a year ago? They said, because everything that Devin what

0:15:38.160 --> 0:15:40.840
<v Speaker 1>we call is a weakness, right, his lack of ability

0:15:40.880 --> 0:15:48.240
<v Speaker 1>to share, blocks, his his his his ability to recognize

0:15:48.320 --> 0:15:53.480
<v Speaker 1>things defensively fast enough. They said, everything that was a

0:15:53.520 --> 0:15:58.680
<v Speaker 1>weakness that was on his his scouting report coming out

0:15:58.720 --> 0:16:02.560
<v Speaker 1>if you came out, he actually worked on every single

0:16:02.640 --> 0:16:08.000
<v Speaker 1>one of those and turn him into positives. No mastered

0:16:08.040 --> 0:16:13.400
<v Speaker 1>his craft. Mm hmm. He mastered his craft, which made him,

0:16:13.480 --> 0:16:19.320
<v Speaker 1>which makes us we make which makes this story even

0:16:19.360 --> 0:16:24.840
<v Speaker 1>sweeters for a kid who was a unfinished product, he

0:16:24.880 --> 0:16:29.000
<v Speaker 1>actually went back and start chiseling and working on himself

0:16:29.160 --> 0:16:33.920
<v Speaker 1>through all through all the things that possibly probably people

0:16:33.920 --> 0:16:37.600
<v Speaker 1>would say, why should you work on it? You know,

0:16:37.680 --> 0:16:40.720
<v Speaker 1>you got your team just lost one of your superstars,

0:16:40.920 --> 0:16:45.840
<v Speaker 1>young kids. The best time, the end is now, and

0:16:45.920 --> 0:16:51.840
<v Speaker 1>instead he took the He took the road let's traveled.

0:16:54.280 --> 0:16:56.160
<v Speaker 1>You have a decision to make at the end of

0:16:56.200 --> 0:17:00.240
<v Speaker 1>your junior year to declare for the draft. I had

0:17:00.320 --> 0:17:03.320
<v Speaker 1>just passed away, and deep down in my heart, I

0:17:03.400 --> 0:17:07.480
<v Speaker 1>just felt like staying for another year and accomplishing everything

0:17:07.560 --> 0:17:10.080
<v Speaker 1>that I wanted to accomplish. I wanted to come back

0:17:10.119 --> 0:17:13.240
<v Speaker 1>and help them win that championship. We've never won a

0:17:13.320 --> 0:17:21.119
<v Speaker 1>Pack twelve championship. He didn't come back to better his

0:17:21.280 --> 0:17:26.639
<v Speaker 1>draft status. He came back to twin and Pack twelve championship.

0:17:26.720 --> 0:17:28.240
<v Speaker 1>You know, he talked to the guys that he was

0:17:28.240 --> 0:17:30.480
<v Speaker 1>gonna go to war Withood. He liked, dude, this is

0:17:30.520 --> 0:17:32.640
<v Speaker 1>my plan. I'm coming back because I want to do this,

0:17:32.640 --> 0:17:35.320
<v Speaker 1>this and this. I want to win. And he wanted

0:17:35.359 --> 0:17:38.720
<v Speaker 1>to win that Pack twelve. Right, So consider what we

0:17:38.880 --> 0:17:43.359
<v Speaker 1>what we've just pitched. Act one a three acts story.

0:17:44.119 --> 0:17:48.520
<v Speaker 1>Act two is the start of the season, which was

0:17:48.600 --> 0:17:52.240
<v Speaker 1>is the last college football season. Um, you know, yep,

0:17:52.440 --> 0:17:57.280
<v Speaker 1>six months ago, six months ago. Uh. They they have

0:17:58.119 --> 0:18:00.120
<v Speaker 1>one of the things they're doing to honor Ty Jordan's

0:18:00.160 --> 0:18:04.639
<v Speaker 1>they have a first ever Thy Jordan Memorial scholarship at

0:18:04.680 --> 0:18:08.879
<v Speaker 1>the school. University is funding and the team and the

0:18:08.960 --> 0:18:11.080
<v Speaker 1>leadership of the team get to vote on who would

0:18:11.080 --> 0:18:14.000
<v Speaker 1>who would be the the winner of that scholarship, and

0:18:14.080 --> 0:18:19.200
<v Speaker 1>they pick a kid named Aaron Lowe. Aaron Lowe happens

0:18:19.280 --> 0:18:23.040
<v Speaker 1>to be from thy Jordan's hometown. They played high school

0:18:23.040 --> 0:18:28.440
<v Speaker 1>football together. But more importantly, he embodies everything Ty Jordan's embodied,

0:18:28.440 --> 0:18:32.680
<v Speaker 1>which is is this this ridict work ethic, this competitive

0:18:33.600 --> 0:18:38.280
<v Speaker 1>fire burning desired to compete and win. And then on

0:18:38.359 --> 0:18:41.720
<v Speaker 1>top of all that, he has that same larger than

0:18:41.800 --> 0:18:44.000
<v Speaker 1>life smile that lights up the locker room. You know,

0:18:46.520 --> 0:18:49.840
<v Speaker 1>the reason Ty came no Utah was because of air.

0:18:50.440 --> 0:18:53.080
<v Speaker 1>Because Aaron, Aaron's a year two older. Yes, he was

0:18:53.160 --> 0:18:57.480
<v Speaker 1>making a big brother figure to Tie. So Aaron gets

0:18:57.480 --> 0:19:01.400
<v Speaker 1>this scholarship and it just feels right right, and everybody,

0:19:01.440 --> 0:19:04.040
<v Speaker 1>of course Aaron gets this. And and one of the

0:19:04.080 --> 0:19:07.920
<v Speaker 1>things Aaron does to kind of honor Tie and to

0:19:08.119 --> 0:19:11.840
<v Speaker 1>just you know, set this thing in motion is he

0:19:12.040 --> 0:19:14.679
<v Speaker 1>changes his number to twenty two, which is the number

0:19:15.119 --> 0:19:18.800
<v Speaker 1>that that Taie war So now he's wearing Ties number.

0:19:19.000 --> 0:19:23.680
<v Speaker 1>He's got the scholarship, Uh, you know, the let's get

0:19:23.680 --> 0:19:25.760
<v Speaker 1>back to football, right. So so they have a big

0:19:25.760 --> 0:19:29.280
<v Speaker 1>win in week four of the season and uh, and

0:19:29.359 --> 0:19:31.440
<v Speaker 1>some guys are celebrating the big win. They're going into

0:19:31.440 --> 0:19:33.879
<v Speaker 1>a bye weeks and you know in college, you know

0:19:33.920 --> 0:19:37.600
<v Speaker 1>you go to a little house party. Crazy. Let's set

0:19:37.640 --> 0:19:41.119
<v Speaker 1>the stage though, because I think it is something that

0:19:41.200 --> 0:19:49.320
<v Speaker 1>we've missed. Ties last game is again to Washington State,

0:19:50.760 --> 0:19:52.960
<v Speaker 1>and this was the game. He scored three touchdowns, they

0:19:53.040 --> 0:19:58.600
<v Speaker 1>came back from seven halftime deficit, had thirty eight unanswered points,

0:19:58.640 --> 0:20:02.560
<v Speaker 1>most of them were his, and they finished the season

0:20:02.560 --> 0:20:05.400
<v Speaker 1>on this incredible high. So here we are a year later,

0:20:05.520 --> 0:20:10.040
<v Speaker 1>also playing wash quh wazoo. What we're gonna call it

0:20:10.240 --> 0:20:13.560
<v Speaker 1>this time they blow him out. They blow out washed

0:20:14.680 --> 0:20:20.400
<v Speaker 1>doors off of the Devin Lloyd's on fire of that game. Um.

0:20:20.480 --> 0:20:23.080
<v Speaker 1>By the way, he had a ridiculous senior year. Like

0:20:23.560 --> 0:20:25.200
<v Speaker 1>they said, he didn't have a bad game. He just

0:20:26.240 --> 0:20:30.159
<v Speaker 1>every day, week after week. So some kids go to

0:20:30.200 --> 0:20:34.480
<v Speaker 1>a house party and uh, something happens. It ship gets

0:20:34.480 --> 0:20:37.919
<v Speaker 1>out of control and Aaron Lowe is shot and killed.

0:20:39.520 --> 0:20:43.600
<v Speaker 1>So now the kid that embodies the spirit of Thy Jordan,

0:20:43.680 --> 0:20:48.240
<v Speaker 1>it's wearing his number. That that literally runs onto the

0:20:48.280 --> 0:20:53.760
<v Speaker 1>field each game, rock and a flag and ties number

0:20:53.760 --> 0:20:57.800
<v Speaker 1>to honor Tie has now also been killed in a

0:20:57.880 --> 0:21:00.480
<v Speaker 1>matter of how many months, nine months later, I mean

0:21:00.520 --> 0:21:04.359
<v Speaker 1>tim months later. You're talking about two guys, two guys

0:21:05.160 --> 0:21:08.960
<v Speaker 1>from the same neighborhood, at the same school, trying to

0:21:08.960 --> 0:21:19.240
<v Speaker 1>do the same things, both tragically die by gunfire. So now, Steve,

0:21:19.280 --> 0:21:27.080
<v Speaker 1>you've probably got another text, right, got another text. And

0:21:27.160 --> 0:21:34.680
<v Speaker 1>it's crazy because in his Texas you won't even believe it, y,

0:21:35.000 --> 0:21:37.440
<v Speaker 1>I mean I it's hard to even talked about. I

0:21:37.480 --> 0:21:40.639
<v Speaker 1>wouldn't I didn't go through it. But it's just you

0:21:40.680 --> 0:21:45.000
<v Speaker 1>know this, these kids represent hope and and it's bad.

0:21:45.400 --> 0:21:47.879
<v Speaker 1>It's horrific to lose one, then to lose two. And

0:21:48.920 --> 0:21:51.159
<v Speaker 1>you know you, I love you in the piece and

0:21:51.200 --> 0:21:53.760
<v Speaker 1>by the way, this is you know you guys can

0:21:53.800 --> 0:21:58.160
<v Speaker 1>see this piece today. You can go to NFL dot

0:21:58.160 --> 0:22:02.040
<v Speaker 1>com forward slash NFL three sixty. You can see it

0:22:02.119 --> 0:22:04.560
<v Speaker 1>right there. You can see it on TV tonight on

0:22:04.560 --> 0:22:07.119
<v Speaker 1>on NFL three CC. But but Steve talks to the

0:22:07.160 --> 0:22:12.959
<v Speaker 1>head coach, UH Kyle Whittingham, and and Kyle says, you know,

0:22:14.400 --> 0:22:18.320
<v Speaker 1>we were so devastated that we thought are we going

0:22:18.400 --> 0:22:21.040
<v Speaker 1>to cancel the season, Like, how do we how much

0:22:21.080 --> 0:22:24.800
<v Speaker 1>more can we put our kids through? Can you imagine that?

0:22:24.840 --> 0:22:27.400
<v Speaker 1>Can you actually canceling a college football season halfway through

0:22:27.400 --> 0:22:30.400
<v Speaker 1>because the kids are so devastated and heartbroke? Yeah? I can't.

0:22:30.440 --> 0:22:37.560
<v Speaker 1>I can. And here's why. The reason I can everything

0:22:37.600 --> 0:22:40.000
<v Speaker 1>that we've went through in the last couple of years

0:22:40.040 --> 0:22:44.280
<v Speaker 1>just as a society. Right. And and here's the part

0:22:44.359 --> 0:22:46.840
<v Speaker 1>that you know we didn't get into on the NFL

0:22:46.880 --> 0:22:50.840
<v Speaker 1>three sixties just because of time. If you go back chronologically,

0:22:50.920 --> 0:22:54.320
<v Speaker 1>this is this Pack twelve decided they weren't gonna play.

0:22:56.520 --> 0:23:02.840
<v Speaker 1>But yeah, you had kids like ty Aaron oh Devin

0:23:02.920 --> 0:23:09.440
<v Speaker 1>Lloyd who they're going into their junior year and they're

0:23:09.480 --> 0:23:12.280
<v Speaker 1>told come to school. Then they told, well, we won't

0:23:12.280 --> 0:23:15.600
<v Speaker 1>go to school. Uh, come to school. Well they're canceling school.

0:23:15.800 --> 0:23:18.280
<v Speaker 1>So you have families and and I know this because

0:23:18.680 --> 0:23:22.240
<v Speaker 1>just having ties to the school. I remember talking to

0:23:22.320 --> 0:23:25.600
<v Speaker 1>them when they were talking to UM officials at the

0:23:25.680 --> 0:23:28.760
<v Speaker 1>University of Utah, and they were saying they literally had

0:23:28.840 --> 0:23:32.160
<v Speaker 1>kids that their parents just came to drop them off

0:23:34.320 --> 0:23:35.960
<v Speaker 1>and they were told that they got to come back

0:23:36.000 --> 0:23:40.920
<v Speaker 1>and pick them up. And the school had to help

0:23:41.040 --> 0:23:43.960
<v Speaker 1>some of these young men and women because a lot

0:23:44.000 --> 0:23:47.520
<v Speaker 1>of these young men and women, their parents spent a

0:23:47.600 --> 0:23:50.960
<v Speaker 1>lot of money that they didn't have getting them to college.

0:23:52.040 --> 0:23:54.840
<v Speaker 1>And now you got to pack them up. And then

0:23:54.880 --> 0:23:57.679
<v Speaker 1>they come back in in November and they have to test,

0:23:58.880 --> 0:24:01.960
<v Speaker 1>They have to have fourteen days of isolation in the

0:24:02.040 --> 0:24:05.320
<v Speaker 1>in the in the hotels. Then they come back and play.

0:24:06.359 --> 0:24:10.399
<v Speaker 1>They lose the player right after that, Jordan's passes. Now,

0:24:12.560 --> 0:24:17.159
<v Speaker 1>these young men who, let's be honest, as as as fans,

0:24:17.240 --> 0:24:21.040
<v Speaker 1>we don't really look at them as human beings. We

0:24:21.040 --> 0:24:24.159
<v Speaker 1>look at them as our superheroes, and all of a

0:24:24.200 --> 0:24:27.280
<v Speaker 1>sudden are superheroes. Now there's a chink in their armor.

0:24:28.720 --> 0:24:32.160
<v Speaker 1>They're human, They're they're not even human. They really are

0:24:32.280 --> 0:24:35.600
<v Speaker 1>what they are, which are young men who are trying

0:24:35.600 --> 0:24:39.199
<v Speaker 1>to figure out life. And in this case, you know

0:24:39.240 --> 0:24:41.080
<v Speaker 1>you want to go behind the jersey. These are young

0:24:41.119 --> 0:24:44.439
<v Speaker 1>men that light up the locker room. These are the

0:24:44.440 --> 0:24:47.240
<v Speaker 1>two guys you can't lose. These are the guys with

0:24:47.400 --> 0:24:49.960
<v Speaker 1>that that that that bring the love and the hope

0:24:50.000 --> 0:24:52.440
<v Speaker 1>and the joy and the smile and they just make

0:24:52.560 --> 0:24:59.560
<v Speaker 1>everything better. The joy makers in football, there's energy takers, yes,

0:24:59.640 --> 0:25:03.440
<v Speaker 1>and full ball. There's tone setters, but you rarely hear

0:25:03.480 --> 0:25:11.840
<v Speaker 1>about it. Joy center and tie and air we're joy centers. Man,

0:25:11.880 --> 0:25:15.440
<v Speaker 1>that's different when you're talking about football. That's usually not

0:25:17.000 --> 0:25:22.399
<v Speaker 1>words to associated football players. Right, you know you've got

0:25:22.480 --> 0:25:26.560
<v Speaker 1>your ship talkers. Never heard almost one of them is

0:25:27.760 --> 0:25:31.760
<v Speaker 1>on the call with me. But no, man, Joy listen.

0:25:31.880 --> 0:25:35.520
<v Speaker 1>Energy giver not energy taker. Joy is that's what we

0:25:35.560 --> 0:25:38.440
<v Speaker 1>need right now, especially in that year. And to lose

0:25:38.480 --> 0:25:42.720
<v Speaker 1>both of those guys, it's just ridiculous. And so here's

0:25:42.720 --> 0:25:45.600
<v Speaker 1>a here's a program that was as devastated as as

0:25:45.600 --> 0:25:50.240
<v Speaker 1>any has ever been. And there was a turning point. Uh.

0:25:50.280 --> 0:25:53.879
<v Speaker 1>Aaron Lowe's mother, just a day or two after the death,

0:25:55.400 --> 0:25:59.119
<v Speaker 1>made her way from Texas to Utah and she spoke

0:25:59.160 --> 0:26:15.920
<v Speaker 1>to the team he loved. I don't know. That woman

0:26:16.040 --> 0:26:19.679
<v Speaker 1>is strong. She came in and she just told us

0:26:19.680 --> 0:26:22.040
<v Speaker 1>to keep on going. That's what Aaron would have wanted.

0:26:23.480 --> 0:26:26.280
<v Speaker 1>You know. That sort of gave Devin Lloyd and the

0:26:26.320 --> 0:26:29.119
<v Speaker 1>other leaders of the team, because there's a great leadership

0:26:29.240 --> 0:26:32.080
<v Speaker 1>group there wasn't just Devan, but the other captains and

0:26:32.119 --> 0:26:36.400
<v Speaker 1>the team permission to to to kind of put this

0:26:38.040 --> 0:26:41.280
<v Speaker 1>in a place where that they that they could could

0:26:41.280 --> 0:26:44.359
<v Speaker 1>move forward. I mean, the coach says, we're never gonna

0:26:44.400 --> 0:26:46.600
<v Speaker 1>get over this, but we're gonna try to get through it.

0:26:46.760 --> 0:26:50.040
<v Speaker 1>And they basically used this as fuel and they went

0:26:50.080 --> 0:26:53.640
<v Speaker 1>on a run, a historic run where they just whipped

0:26:53.640 --> 0:26:57.960
<v Speaker 1>ass and and destroyed the Pack twelve, and they made

0:26:57.960 --> 0:27:00.640
<v Speaker 1>it all the way through UH and end up winning

0:27:00.680 --> 0:27:05.600
<v Speaker 1>that Pactrol Championship playing a team that you generally don't

0:27:05.600 --> 0:27:08.880
<v Speaker 1>beat twice in a row, Oregon, who's kind of had

0:27:08.920 --> 0:27:11.960
<v Speaker 1>their number. Oh yeah, I mean two years a couple

0:27:11.960 --> 0:27:14.639
<v Speaker 1>of years before that, we needed to beat Oregon to

0:27:14.760 --> 0:27:23.720
<v Speaker 1>get into um the college playoffs in and you know, hey,

0:27:24.080 --> 0:27:26.760
<v Speaker 1>he's in the league now, justin Herbert. So it wasn't

0:27:26.760 --> 0:27:30.480
<v Speaker 1>like it was just right, it's pretty good right out.

0:27:30.480 --> 0:27:35.320
<v Speaker 1>He's all right right, doing pretty darn good. So that

0:27:35.520 --> 0:27:39.480
<v Speaker 1>listen that That is as clean a pitch as I've

0:27:39.520 --> 0:27:42.880
<v Speaker 1>ever heard for NFL three six. I mean, you hear

0:27:42.920 --> 0:27:44.800
<v Speaker 1>that if you gave that pit and we just gave

0:27:44.840 --> 0:27:46.520
<v Speaker 1>the twenty minute version, but if you gave the nine

0:27:47.119 --> 0:27:50.880
<v Speaker 1>version and an elevator, you'd see somebody's face light up

0:27:51.200 --> 0:27:58.359
<v Speaker 1>and they go, when's that coming out? I love cut

0:27:58.440 --> 0:28:01.000
<v Speaker 1>to it. And I love it even more when you

0:28:01.520 --> 0:28:05.159
<v Speaker 1>download us and subscribe, and you can follow us on

0:28:05.200 --> 0:28:08.400
<v Speaker 1>social media too, Smithy where where at? That's at? Cut

0:28:08.440 --> 0:28:12.480
<v Speaker 1>to It on Instagram? What about Twitter? At? Cut to

0:28:12.560 --> 0:28:16.840
<v Speaker 1>It Facebook? Cut to It featuring Steve Smith singr? What

0:28:16.920 --> 0:28:19.879
<v Speaker 1>about online? And you can follow us at cut to

0:28:19.920 --> 0:28:23.520
<v Speaker 1>It podcast dot com where you can buy merch and

0:28:23.600 --> 0:28:26.360
<v Speaker 1>you can subscribe to this wherever you listen to podcasts.

0:28:27.040 --> 0:28:30.440
<v Speaker 1>I got all my answers questions. Um, yeah, I got

0:28:30.440 --> 0:28:33.800
<v Speaker 1>all my questions answered. That's what I'm here for, a brother,

0:28:34.240 --> 0:28:37.920
<v Speaker 1>cut to a podcast dot Com. So here's the here's

0:28:37.960 --> 0:28:40.320
<v Speaker 1>the kicker, and I'm happy to give away some of this,

0:28:40.480 --> 0:28:44.080
<v Speaker 1>but you have to watch this, like, I'm so proud

0:28:44.080 --> 0:28:46.000
<v Speaker 1>of the way our team put this together and it

0:28:47.360 --> 0:28:51.360
<v Speaker 1>just goosebump city and I have to shout out you

0:28:51.480 --> 0:28:55.520
<v Speaker 1>taught football? Yes you do, so you taught football. Is

0:28:55.560 --> 0:29:00.520
<v Speaker 1>not only Steve's alma mater, but they are are producing

0:29:00.520 --> 0:29:02.200
<v Speaker 1>partners on this, so they you know, they were there

0:29:02.280 --> 0:29:04.960
<v Speaker 1>the whole time filming as this was happening. So they

0:29:05.240 --> 0:29:09.400
<v Speaker 1>very generously gave us access to their footage and then

0:29:09.440 --> 0:29:12.720
<v Speaker 1>when we came to town, they open doors for us

0:29:12.720 --> 0:29:14.400
<v Speaker 1>I'm tiny man. I've been doing this a while. I've

0:29:14.440 --> 0:29:18.160
<v Speaker 1>never been treated like this by by a university like

0:29:18.240 --> 0:29:21.960
<v Speaker 1>they just made sure we had everything we needed to

0:29:22.000 --> 0:29:25.120
<v Speaker 1>tell the best story we've ever told. And part of

0:29:25.320 --> 0:29:28.440
<v Speaker 1>all of that is because of your relationship with them

0:29:28.480 --> 0:29:30.760
<v Speaker 1>and the respect they have for you. And I just

0:29:30.760 --> 0:29:34.160
<v Speaker 1>want to thank you for that, because you you trusted

0:29:34.160 --> 0:29:38.760
<v Speaker 1>me with your relationship and they trusted you, and it's

0:29:38.800 --> 0:29:42.080
<v Speaker 1>just it's just a cool thing that happened. But huge

0:29:42.080 --> 0:29:44.800
<v Speaker 1>props to them. There's a lady there named Maddie Ford

0:29:44.960 --> 0:29:47.280
<v Speaker 1>who put her heart and soul into filming this you had.

0:29:47.320 --> 0:29:50.760
<v Speaker 1>They have their own docs series all the twenty two

0:29:50.800 --> 0:29:54.000
<v Speaker 1>forever that you can see on YouTube YouTube that very

0:29:54.040 --> 0:29:57.880
<v Speaker 1>much supports what we've done. But anyway, so, uh, here's

0:29:57.920 --> 0:30:01.680
<v Speaker 1>the kicker. If if that pitch wasn't an off. You

0:30:01.680 --> 0:30:06.280
<v Speaker 1>know our boy Devin Lloyd, who goes to places that

0:30:06.480 --> 0:30:10.760
<v Speaker 1>you know emotionally that you can't imagine. He leads, Uh,

0:30:10.800 --> 0:30:13.920
<v Speaker 1>he dominates. They get what they need to get done

0:30:14.120 --> 0:30:16.479
<v Speaker 1>in honor of Tie and Err and he's right at

0:30:16.520 --> 0:30:19.239
<v Speaker 1>the heart of it. M v P of of the

0:30:19.280 --> 0:30:22.240
<v Speaker 1>Pack twelve Championship Game and the Defensen blah blah blah,

0:30:22.280 --> 0:30:25.440
<v Speaker 1>every award you can get, all American. So now it's

0:30:25.480 --> 0:30:27.720
<v Speaker 1>time to go to the NFL. Right, and and you

0:30:27.760 --> 0:30:30.960
<v Speaker 1>finish your college season, and a couple of months later

0:30:30.960 --> 0:30:33.680
<v Speaker 1>you gotta go to the NFL combin and and and

0:30:33.840 --> 0:30:37.440
<v Speaker 1>at the combine, you you don't get to pick your number.

0:30:37.440 --> 0:30:39.560
<v Speaker 1>It's not that kind of thing. They just they start

0:30:39.560 --> 0:30:42.880
<v Speaker 1>pulling numbers out of a box based on probably alphabetical

0:30:42.960 --> 0:30:46.680
<v Speaker 1>or something, and they hand him a number for him

0:30:46.720 --> 0:30:52.320
<v Speaker 1>for the combine, and and what's the number? Two? Baby two?

0:30:53.520 --> 0:30:55.560
<v Speaker 1>So all of a sudden, the tech start lightening up.

0:30:55.600 --> 0:30:58.240
<v Speaker 1>You're never gonna believe this. They did Devon's rocking the

0:30:58.320 --> 0:31:00.920
<v Speaker 1>twenty two, which is the same number. Tie War stand

0:31:00.960 --> 0:31:04.080
<v Speaker 1>over Aaron War and dude, if you go to a

0:31:04.200 --> 0:31:09.240
<v Speaker 1>Utah game, two is at the absolute center of everything

0:31:09.280 --> 0:31:11.720
<v Speaker 1>they do. Now. It is their heart, soul brand. They

0:31:11.720 --> 0:31:18.040
<v Speaker 1>have a motto of mantra called better. They want more effort,

0:31:18.080 --> 0:31:20.800
<v Speaker 1>more love, more passion and every single thing they do.

0:31:20.960 --> 0:31:24.200
<v Speaker 1>And it's not just the team, the entire university, the

0:31:24.360 --> 0:31:27.080
<v Speaker 1>entire city has bought into it. It is a movement

0:31:27.720 --> 0:31:34.200
<v Speaker 1>and for that too, organically mystically, divinely inspired whatever you

0:31:34.240 --> 0:31:36.160
<v Speaker 1>wanna call it for that for Devon to have that

0:31:36.280 --> 0:31:41.080
<v Speaker 1>number is just goose Bump City. And that's your third act.

0:31:42.200 --> 0:31:47.800
<v Speaker 1>So that's our story. Um, you gotta see it, you

0:31:47.880 --> 0:31:50.240
<v Speaker 1>gotta feel it, you've got to experience it. And Steve,

0:31:52.120 --> 0:31:53.640
<v Speaker 1>you know, the cherry on top for us is that

0:31:53.760 --> 0:31:56.360
<v Speaker 1>holy ship. This is Steve Smith's alma mater. This is

0:31:56.400 --> 0:32:00.520
<v Speaker 1>personal to Steve. He knows this better than any of us.

0:32:00.560 --> 0:32:03.320
<v Speaker 1>He went through it in his own way, and it

0:32:03.440 --> 0:32:05.080
<v Speaker 1>was just a joy for us to be able to

0:32:05.120 --> 0:32:07.880
<v Speaker 1>get you to lead this story, to go back and

0:32:07.920 --> 0:32:12.080
<v Speaker 1>be the correspondent that drives the narrative, that does all

0:32:12.120 --> 0:32:15.040
<v Speaker 1>the interviews, uh, and that helps us shape the story.

0:32:15.600 --> 0:32:19.720
<v Speaker 1>And I gotta tell you my favorite piece of that

0:32:20.440 --> 0:32:25.240
<v Speaker 1>is your contribution to the overall theme and the visuals

0:32:25.280 --> 0:32:29.120
<v Speaker 1>of it. You said to me on the phone, just

0:32:29.200 --> 0:32:30.640
<v Speaker 1>so much to talk about. I love this ship. This

0:32:30.680 --> 0:32:34.000
<v Speaker 1>is why I love podcast because you could just Yeah,

0:32:34.040 --> 0:32:36.080
<v Speaker 1>I couldn't wait to call you. I couldn't wait to

0:32:36.120 --> 0:32:39.000
<v Speaker 1>call you on a Saturday morning saying hey man, we

0:32:39.040 --> 0:32:40.320
<v Speaker 1>want to do this and we want to do it

0:32:40.360 --> 0:32:43.000
<v Speaker 1>with you because we hadn't talked yet and it was

0:32:43.080 --> 0:32:45.480
<v Speaker 1>really early on a Saturday, and I remember texting you

0:32:46.560 --> 0:32:49.400
<v Speaker 1>and I wrote this long ass text and I almost

0:32:49.440 --> 0:32:52.000
<v Speaker 1>hit sin and I was like, I'm just gonna call him.

0:32:52.000 --> 0:32:53.680
<v Speaker 1>He always calls me early. I'm just gonna call him.

0:32:53.800 --> 0:32:57.400
<v Speaker 1>I was up and and and so I erased the text.

0:32:57.680 --> 0:33:00.800
<v Speaker 1>I hit call instead, and you answer the phone saying

0:33:01.880 --> 0:33:04.360
<v Speaker 1>what do you got for me? I know it's got

0:33:04.360 --> 0:33:06.959
<v Speaker 1>to be good if you're calling me this early. And

0:33:07.000 --> 0:33:08.640
<v Speaker 1>I was like, dude, I think this is the best

0:33:08.640 --> 0:33:14.240
<v Speaker 1>story in college football, and it is uniquely yours to tell.

0:33:14.400 --> 0:33:16.320
<v Speaker 1>No one else in the world can tell it. And

0:33:16.480 --> 0:33:19.000
<v Speaker 1>when he was when you were telling me this, I

0:33:19.040 --> 0:33:25.320
<v Speaker 1>am walking around the house right as you're telling because

0:33:25.320 --> 0:33:27.600
<v Speaker 1>you're You're like you're telling me, and I'm like, okay,

0:33:27.920 --> 0:33:31.000
<v Speaker 1>Like I'm sitting there, like because I just finished working out,

0:33:31.040 --> 0:33:33.960
<v Speaker 1>so I still have my still have my pre workout.

0:33:35.600 --> 0:33:37.800
<v Speaker 1>I still have my pre workout going in my veins,

0:33:37.840 --> 0:33:41.320
<v Speaker 1>so I'm like, my my my skins still tingling. So

0:33:41.360 --> 0:33:46.480
<v Speaker 1>I'm like, oh, okay, shoot, all right, let's go. So

0:33:46.560 --> 0:33:49.680
<v Speaker 1>he's pitching me, telling me all this stuff, right, He's

0:33:49.680 --> 0:33:51.560
<v Speaker 1>telling me all this stuff. So now I have to

0:33:51.560 --> 0:33:54.000
<v Speaker 1>tell the story on my end because you don't know

0:33:54.080 --> 0:33:56.959
<v Speaker 1>what's going on at the house. My wife is like,

0:33:57.880 --> 0:34:00.320
<v Speaker 1>what are y'all who? First of all, she else, who

0:34:00.360 --> 0:34:04.520
<v Speaker 1>are you talking to? It's a little bit of profanity, right,

0:34:04.640 --> 0:34:08.279
<v Speaker 1>And I'm like, I'm just out of love, and I'm

0:34:08.320 --> 0:34:12.160
<v Speaker 1>like okay. So I'm walking around and I'm like, right

0:34:12.200 --> 0:34:14.640
<v Speaker 1>and something. I'm I'm lathering up, like I can go

0:34:14.719 --> 0:34:18.480
<v Speaker 1>work out again. And as he's telling me, you know,

0:34:18.560 --> 0:34:21.239
<v Speaker 1>he's kind of filling me out and trying to get

0:34:21.280 --> 0:34:26.520
<v Speaker 1>me hey, you only you can do this, I'm like okay.

0:34:26.880 --> 0:34:29.800
<v Speaker 1>And so he just trenches, goes and goes and goes,

0:34:31.320 --> 0:34:35.000
<v Speaker 1>and I love it. And I said, okay, you you're

0:34:35.000 --> 0:34:38.799
<v Speaker 1>ready for me now? Yeah. He goes, well, what do

0:34:38.840 --> 0:34:42.120
<v Speaker 1>you have? I said, well, if we do it, first

0:34:42.160 --> 0:34:44.480
<v Speaker 1>of all, I'm only gonna wear Utah stuff. So let's

0:34:44.520 --> 0:34:47.360
<v Speaker 1>just get that out the way, right. We have a

0:34:47.360 --> 0:34:49.319
<v Speaker 1>long history of me telling you what what I want

0:34:49.320 --> 0:34:52.719
<v Speaker 1>you to wear, yes, he does. We have a long history, well,

0:34:52.760 --> 0:34:55.560
<v Speaker 1>a long history of trick telling you know, don't wear

0:34:55.600 --> 0:34:59.399
<v Speaker 1>the hat, No, you can't do this. And I'm like okay, right,

0:35:01.719 --> 0:35:03.440
<v Speaker 1>and so he's like, I said, first of all, I'm

0:35:03.480 --> 0:35:05.480
<v Speaker 1>wearing all Utah stuff. So let's get that out of

0:35:05.480 --> 0:35:10.000
<v Speaker 1>the way right now. Are you cool with it? That's right,

0:35:10.080 --> 0:35:13.719
<v Speaker 1>let's rock the you yeah, and then he goes. I said, however,

0:35:14.680 --> 0:35:19.400
<v Speaker 1>it all must be on the campus. I don't know, Trip.

0:35:20.520 --> 0:35:24.800
<v Speaker 1>When we get off the phone, I will call Utah

0:35:24.960 --> 0:35:27.600
<v Speaker 1>and I'll get this ready. Now. I would give Trent credit.

0:35:28.040 --> 0:35:29.920
<v Speaker 1>Trent has been doing this a long time. Trent, how

0:35:29.960 --> 0:35:33.400
<v Speaker 1>long have you been in the game of doing production

0:35:33.480 --> 0:35:36.640
<v Speaker 1>like this? I've been messing around for twenty eight years? Okay,

0:35:36.640 --> 0:35:40.480
<v Speaker 1>twenty eight years. How twenty eight years. Let's just let's

0:35:40.560 --> 0:35:44.040
<v Speaker 1>round it up. Let's go thirty in thirty years. It's

0:35:44.040 --> 0:35:49.120
<v Speaker 1>not that much. Sorry, making myself older than in twenty

0:35:49.120 --> 0:35:51.239
<v Speaker 1>five years? And you should edit that out and make

0:35:51.280 --> 0:35:59.959
<v Speaker 1>it fourteen years. The young man's business? How many? How

0:36:00.120 --> 0:36:06.040
<v Speaker 1>how many times have you listened to talent over promise

0:36:06.840 --> 0:36:16.000
<v Speaker 1>and significantly under deliver? Be honest, Um, it does happen.

0:36:16.160 --> 0:36:17.719
<v Speaker 1>You know what it is? Man? Is is like a

0:36:17.760 --> 0:36:21.160
<v Speaker 1>lot of people, UH feel burned and they don't want

0:36:21.160 --> 0:36:23.120
<v Speaker 1>to they don't want to use their because all of

0:36:23.120 --> 0:36:25.680
<v Speaker 1>you guys have this incredible influence because you know, you

0:36:25.760 --> 0:36:28.960
<v Speaker 1>were who you were in the league. You have the status,

0:36:29.000 --> 0:36:31.839
<v Speaker 1>you have the relationships, and a lot of times it's

0:36:31.880 --> 0:36:35.200
<v Speaker 1>the opposite. You guys use your influence to make stuff happen,

0:36:35.360 --> 0:36:38.120
<v Speaker 1>and then you on the other side, the other guys

0:36:38.160 --> 0:36:40.640
<v Speaker 1>don't deliver, and you feel like, well, I'm never doing

0:36:40.640 --> 0:36:43.200
<v Speaker 1>that again. But you and I have like this trust.

0:36:43.280 --> 0:36:47.520
<v Speaker 1>You know, you know, if you vouch for me, I'm

0:36:47.560 --> 0:36:51.879
<v Speaker 1>gonna deliver, and if I vouched for you. I learned

0:36:51.920 --> 0:36:55.200
<v Speaker 1>that very I learned that quickly. Yeah, so we're you know,

0:36:55.239 --> 0:36:58.439
<v Speaker 1>we we have that. But and so we he said.

0:36:58.440 --> 0:37:02.200
<v Speaker 1>I said, all right, so what do you need? I say, okay,

0:37:02.239 --> 0:37:04.480
<v Speaker 1>and then I start remember I started producing, Hey, we're

0:37:04.480 --> 0:37:10.759
<v Speaker 1>gonna have We're gonna have mountains, right, He's like, And

0:37:10.760 --> 0:37:12.200
<v Speaker 1>then I'm trying to get off the phone as big

0:37:12.280 --> 0:37:14.799
<v Speaker 1>as before. You start laying out to many ideas that

0:37:14.840 --> 0:37:17.480
<v Speaker 1>I gotta deal with. Yes, He's like, well, I was like, man,

0:37:17.480 --> 0:37:20.200
<v Speaker 1>they got a great mounds of schools right here. You know,

0:37:20.360 --> 0:37:25.200
<v Speaker 1>let's do this, I said, but hold on, it has

0:37:25.239 --> 0:37:27.720
<v Speaker 1>to all be filmed on the campus. Well, I'm not sure.

0:37:27.760 --> 0:37:30.480
<v Speaker 1>I think you know, we'll work it out. When I

0:37:30.560 --> 0:37:32.800
<v Speaker 1>and I told you, I told him, I told Trimp.

0:37:32.960 --> 0:37:35.120
<v Speaker 1>When we get off the phone, I'm gonna call you

0:37:35.239 --> 0:37:38.000
<v Speaker 1>VERSU of Utah. I'm actually gonna call the A D

0:37:38.920 --> 0:37:44.120
<v Speaker 1>and we're gonna make this happen. Trey has that Okay, Well,

0:37:44.160 --> 0:37:46.960
<v Speaker 1>I mean I figured you'd call him it's Saturday morning

0:37:46.960 --> 0:37:48.920
<v Speaker 1>at seven am, or we really call him this guy

0:37:48.920 --> 0:37:50.720
<v Speaker 1>at seven am. So then I got a at Taxed

0:37:50.760 --> 0:37:53.400
<v Speaker 1>at seven ten am that says are you available for

0:37:53.440 --> 0:37:56.120
<v Speaker 1>a zoom in fifteen minutes? I'm like, what time is on?

0:37:56.160 --> 0:37:59.560
<v Speaker 1>Are you at? This is a Saturday. So I jump

0:37:59.600 --> 0:38:01.640
<v Speaker 1>on this zoom and I figured it would be Steve

0:38:01.800 --> 0:38:04.000
<v Speaker 1>and one of his buddies from Utah. There were nine

0:38:04.040 --> 0:38:08.120
<v Speaker 1>people on this zoom. There's like a D, the president

0:38:08.160 --> 0:38:11.759
<v Speaker 1>of the school, and they had a football and I'm like,

0:38:11.800 --> 0:38:14.120
<v Speaker 1>are you guys, is this like some board meeting that

0:38:14.160 --> 0:38:18.400
<v Speaker 1>you're normally having? Just had me jump on it to

0:38:19.400 --> 0:38:22.760
<v Speaker 1>steal an agenda item. This is all for us because

0:38:23.719 --> 0:38:26.879
<v Speaker 1>on a Saturday morning, because one of the things that

0:38:26.920 --> 0:38:32.799
<v Speaker 1>we do do at the University of Utah, and this

0:38:32.960 --> 0:38:36.040
<v Speaker 1>is bragging on my school. It is not a destination place.

0:38:37.160 --> 0:38:40.200
<v Speaker 1>University of us Tall is a place where they developed

0:38:42.719 --> 0:38:50.880
<v Speaker 1>they enhanced teach technique because it's cold, right, is Mountainee

0:38:52.760 --> 0:38:56.719
<v Speaker 1>High elevation. And when you think of Utah, you don't

0:38:56.719 --> 0:38:59.640
<v Speaker 1>think of football. They don't have a perfect They only

0:38:59.680 --> 0:39:02.360
<v Speaker 1>have a h a basketball team. They you know, the

0:39:02.440 --> 0:39:06.680
<v Speaker 1>last great basketball team it had a had a mailman

0:39:06.760 --> 0:39:12.360
<v Speaker 1>in it, right, John Stockton called Malone, Brian Russell. It

0:39:12.440 --> 0:39:16.120
<v Speaker 1>did not have You know, when you think about football,

0:39:16.160 --> 0:39:19.000
<v Speaker 1>you don't think about the University of Utah. And so,

0:39:19.920 --> 0:39:22.880
<v Speaker 1>by the way you are now, you are now and

0:39:22.960 --> 0:39:29.320
<v Speaker 1>so and so when it was an outstanding season, Devin

0:39:29.400 --> 0:39:32.279
<v Speaker 1>Lloyd gets m v P PAC twelve Player Defensive Player

0:39:32.280 --> 0:39:37.279
<v Speaker 1>of the Game Pact twelve Championship after a hundred All

0:39:37.320 --> 0:39:44.080
<v Speaker 1>Americans and also goes down to Los Angeles and not

0:39:44.560 --> 0:39:50.320
<v Speaker 1>and for the first time trent a hundred and five trips,

0:39:51.080 --> 0:40:00.239
<v Speaker 1>we finally win at the Coliseum. And so it's with

0:40:00.320 --> 0:40:03.200
<v Speaker 1>this opportunity to whoop up on usc U c l

0:40:03.280 --> 0:40:07.760
<v Speaker 1>A Wazoo, let's leets messed around and beat Oregon twice.

0:40:07.880 --> 0:40:11.760
<v Speaker 1>Tw Molly, we would like to use the word molly

0:40:11.760 --> 0:40:15.399
<v Speaker 1>wap on the West Coast. Yeah, I got a new

0:40:15.440 --> 0:40:17.560
<v Speaker 1>favorite team. Man, I'm in We're going out there and

0:40:17.719 --> 0:40:22.080
<v Speaker 1>sold me and I just said, I said, true, you

0:40:22.160 --> 0:40:24.000
<v Speaker 1>just got to make sure you follow through. We'll follow

0:40:24.040 --> 0:40:27.319
<v Speaker 1>through on our end. Get on a zoom call and

0:40:27.640 --> 0:40:32.640
<v Speaker 1>it was outstanding. Yeah, and so try you when did

0:40:32.719 --> 0:40:36.520
<v Speaker 1>you go out there? When when did you fly out

0:40:36.600 --> 0:40:41.000
<v Speaker 1>to really start doing it? Well? So I know you guys.

0:40:41.280 --> 0:40:42.680
<v Speaker 1>One of the cool things about this is we can

0:40:42.680 --> 0:40:44.759
<v Speaker 1>talk a little bit about process because people love to

0:40:44.760 --> 0:40:48.360
<v Speaker 1>hear how things are made. So there's yeah, there's the pitch,

0:40:48.920 --> 0:40:54.080
<v Speaker 1>and then there's the thing that to multiple things are

0:40:54.080 --> 0:40:57.120
<v Speaker 1>happening simultaneously as we prepare for a shoot. So we're

0:40:58.040 --> 0:41:01.600
<v Speaker 1>there's just logistics out of Lazoo, figuring out how to

0:41:01.640 --> 0:41:03.719
<v Speaker 1>get who where, what are we doing, where are we

0:41:03.760 --> 0:41:06.839
<v Speaker 1>doing at locations? All that crap that's born. Then there's

0:41:06.840 --> 0:41:08.600
<v Speaker 1>all these interviews. Who are we going to talk to

0:41:09.160 --> 0:41:11.160
<v Speaker 1>to tell the story and what the heck are we

0:41:11.160 --> 0:41:15.000
<v Speaker 1>gonna ask? So you and I have this process where

0:41:15.200 --> 0:41:17.839
<v Speaker 1>I'm like, hey man, I want to stop if you're

0:41:17.960 --> 0:41:20.239
<v Speaker 1>thing and you know you asked the questions, but I'm

0:41:20.280 --> 0:41:23.320
<v Speaker 1>just gonna give you sample questions. You're gonna give me

0:41:23.320 --> 0:41:29.759
<v Speaker 1>a sample question you can make your own. Let me

0:41:29.800 --> 0:41:32.920
<v Speaker 1>tell you, it's never the truth with Trip when it

0:41:32.960 --> 0:41:38.839
<v Speaker 1>comes to writing the questions everything's bullshit. I'm working you, twin,

0:41:38.920 --> 0:41:40.560
<v Speaker 1>I'm working you right now for the next piece of

0:41:41.920 --> 0:41:45.840
<v Speaker 1>good do it, good it. Let's get down to do

0:41:45.880 --> 0:41:50.439
<v Speaker 1>it good. Hey Gerard, why did you get that T shirt?

0:41:50.520 --> 0:41:52.920
<v Speaker 1>You mean this thing? Oh yes, I got it from

0:41:52.920 --> 0:41:56.440
<v Speaker 1>cut to a podcast dot com where we have exclusive merchandise.

0:41:56.600 --> 0:41:58.439
<v Speaker 1>Shout out to our guys at seven or four shot.

0:41:58.480 --> 0:42:00.680
<v Speaker 1>But yeah, you can go on by with T shirts

0:42:00.719 --> 0:42:04.680
<v Speaker 1>subscribed to us wherever you listen to podcasts. One of

0:42:04.719 --> 0:42:07.439
<v Speaker 1>the things that sets us, sets us apart is our

0:42:07.600 --> 0:42:14.719
<v Speaker 1>visual storytelling. I mean this in my own um inflated,

0:42:15.320 --> 0:42:19.319
<v Speaker 1>but it's the truth. Is the truth because I hate

0:42:19.360 --> 0:42:21.680
<v Speaker 1>to use the word, but it's the devil is in

0:42:21.719 --> 0:42:27.480
<v Speaker 1>the details and and the details that NFL three sixty

0:42:28.080 --> 0:42:32.440
<v Speaker 1>uses and does is they allow the stories and the

0:42:32.640 --> 0:42:36.560
<v Speaker 1>visuals and images to tell the story on top of

0:42:37.880 --> 0:42:42.479
<v Speaker 1>the people and the storyline. Like you never are your

0:42:42.520 --> 0:42:45.320
<v Speaker 1>mind and your heart. In NFL three sixty, I believe

0:42:45.560 --> 0:42:49.520
<v Speaker 1>is never resting. There's never a low period because even

0:42:49.560 --> 0:42:53.839
<v Speaker 1>if they're someone is not speaking, yeah, there is a

0:42:53.960 --> 0:43:00.640
<v Speaker 1>vision that's showing you what we're trying to get across. Yeah, well,

0:43:00.719 --> 0:43:05.200
<v Speaker 1>listen your piece on Darren Waller. I gotta just detour

0:43:05.320 --> 0:43:07.799
<v Speaker 1>for a second here. If anybody hasn't seen that piece yet,

0:43:07.840 --> 0:43:10.000
<v Speaker 1>this is a piece that Steve did a year and

0:43:10.080 --> 0:43:14.600
<v Speaker 1>a half ago. It was actually two years ago. Well yeah,

0:43:14.640 --> 0:43:16.920
<v Speaker 1>but okay, fine, So it was it was shot a

0:43:16.960 --> 0:43:19.719
<v Speaker 1>while like it was shot before COVID and then it

0:43:20.960 --> 0:43:23.799
<v Speaker 1>you know, we did more shooting. We released that was

0:43:24.320 --> 0:43:27.400
<v Speaker 1>nominated for an Emmy last year. Didn't win. I can't

0:43:27.400 --> 0:43:33.200
<v Speaker 1>believe it didn't that. It's so good. That's why, because

0:43:33.239 --> 0:43:37.200
<v Speaker 1>we beat ourselves because they knew was gonna be up

0:43:37.239 --> 0:43:40.839
<v Speaker 1>in them. They didn't. They were trying to hold me back. Man.

0:43:41.680 --> 0:43:45.680
<v Speaker 1>So Steve, Steve does this piece with one of our producers,

0:43:45.760 --> 0:43:51.720
<v Speaker 1>Julian Gooden, and it is so well done on Darren Waller,

0:43:51.880 --> 0:43:55.440
<v Speaker 1>and it is so revealing and so personal. I've never

0:43:55.440 --> 0:43:58.920
<v Speaker 1>seen a sports feature cut that deep. And that's that

0:43:59.000 --> 0:44:00.960
<v Speaker 1>kind of goes. This is me propping you up a

0:44:00.960 --> 0:44:02.759
<v Speaker 1>little bit. So put your ear muffs on. But like

0:44:02.840 --> 0:44:07.040
<v Speaker 1>when Steve talks to an NFL player, it's different. It's

0:44:07.040 --> 0:44:11.480
<v Speaker 1>just different than when a regular correspondent does, or a

0:44:11.520 --> 0:44:16.080
<v Speaker 1>producer like me, Like they the level of respect they

0:44:16.120 --> 0:44:19.480
<v Speaker 1>have for you based on who you are what you

0:44:19.520 --> 0:44:23.120
<v Speaker 1>did in that league and the fire in your heart

0:44:23.480 --> 0:44:26.239
<v Speaker 1>and the level of passion that you played, and you said, listen,

0:44:26.239 --> 0:44:28.920
<v Speaker 1>I'm four ft tall, but I'm gonna whoop everybody's ass.

0:44:29.840 --> 0:44:36.200
<v Speaker 1>And you watch these players, it's just different. Man. When

0:44:36.239 --> 0:44:38.320
<v Speaker 1>you talk to them, they just the level of respect

0:44:38.360 --> 0:44:42.799
<v Speaker 1>they have. It's like truth ser so. But here's the

0:44:42.960 --> 0:44:48.360
<v Speaker 1>difference though that I think I have to I appreciate

0:44:48.400 --> 0:44:50.000
<v Speaker 1>the credit, but I also have to get know. I

0:44:50.000 --> 0:44:52.680
<v Speaker 1>called you four ft tall and you didn't say that's unbelievable.

0:44:53.440 --> 0:44:55.560
<v Speaker 1>Did you not hear that we're editing that out. No,

0:44:55.680 --> 0:45:01.279
<v Speaker 1>you're keeping his name. You talk about the respect that

0:45:01.320 --> 0:45:05.160
<v Speaker 1>people have for me. I think the respect they have

0:45:05.280 --> 0:45:09.759
<v Speaker 1>for me is because also quietly, I'm just I'm I

0:45:09.840 --> 0:45:12.960
<v Speaker 1>have I'm damaged goods just like to I think that's

0:45:13.000 --> 0:45:15.000
<v Speaker 1>one of the biggest That's one of the coolest things

0:45:15.040 --> 0:45:17.719
<v Speaker 1>that I have to do, but is giving me an

0:45:17.719 --> 0:45:21.759
<v Speaker 1>opportunity to sit with these men, these young men, and

0:45:21.840 --> 0:45:23.600
<v Speaker 1>we just get to talk about who we are and

0:45:23.640 --> 0:45:26.839
<v Speaker 1>what we've been through. When I look back at this

0:45:26.880 --> 0:45:32.480
<v Speaker 1>piece on Devin Lloyd and what happened surrounding the Utah

0:45:32.520 --> 0:45:37.480
<v Speaker 1>football program, like your your contribute your performance in this.

0:45:37.600 --> 0:45:42.000
<v Speaker 1>Your contribution in it is very tender. It is not

0:45:42.880 --> 0:45:46.640
<v Speaker 1>it's not the Steve that we see on Thursday Night football.

0:45:46.960 --> 0:45:51.359
<v Speaker 1>This you actually let this, You let these guys tell

0:45:51.400 --> 0:45:56.000
<v Speaker 1>the story without sort of inserting yourself into it. In it,

0:45:56.920 --> 0:45:58.799
<v Speaker 1>you kind of checked your ego at the door and

0:45:58.880 --> 0:46:04.120
<v Speaker 1>just let let this unfold in the most tender, understated way.

0:46:04.200 --> 0:46:07.200
<v Speaker 1>It was. It's really lovely to watch you in this.

0:46:07.320 --> 0:46:09.080
<v Speaker 1>P I just think it's I think he killed it

0:46:09.440 --> 0:46:12.839
<v Speaker 1>and in a very unexpected tone. And can I tell

0:46:12.880 --> 0:46:14.920
<v Speaker 1>you why? Very very happy with it. Can I tell

0:46:14.960 --> 0:46:18.319
<v Speaker 1>you why? And I'm I'm getting emotional thinking about it

0:46:18.640 --> 0:46:22.200
<v Speaker 1>that I never told you. The only reason I went

0:46:22.239 --> 0:46:25.480
<v Speaker 1>to University of Utah there was a guy named Demetrius Posy.

0:46:26.600 --> 0:46:29.680
<v Speaker 1>The year before Fred Grays recruited him at Santa Monica

0:46:29.760 --> 0:46:34.799
<v Speaker 1>Community College. And when they were recruiting Demetrius, that's how

0:46:34.840 --> 0:46:43.640
<v Speaker 1>they saw me. Demetrius commits to the University of Utah.

0:46:44.400 --> 0:46:47.640
<v Speaker 1>Unfortunately he did not make it there because he didn't

0:46:47.640 --> 0:46:53.440
<v Speaker 1>get his grace together. I follow my big brother to

0:46:53.600 --> 0:46:58.160
<v Speaker 1>University of Utah the same way, except he never gets

0:46:58.200 --> 0:47:01.239
<v Speaker 1>his grace together, so he does it actually make it

0:47:01.280 --> 0:47:03.680
<v Speaker 1>to the University of Utah. I go on to get

0:47:03.719 --> 0:47:07.799
<v Speaker 1>drafted by the Carolina Panthers. In my second year. I

0:47:07.840 --> 0:47:13.040
<v Speaker 1>get a phone call from at the time Robert Taylor

0:47:13.400 --> 0:47:15.520
<v Speaker 1>Rested soul our head coach who had been there since

0:47:15.640 --> 0:47:18.960
<v Speaker 1>nineteen seventy seven until he passed two thousand and eight.

0:47:21.520 --> 0:47:24.960
<v Speaker 1>From Robert Taylor. He calls me and says, Demetrius dies

0:47:27.760 --> 0:47:31.600
<v Speaker 1>m on his way driving from San Diego to l

0:47:31.600 --> 0:47:38.399
<v Speaker 1>A fell asleep at the will, crashing past. The only

0:47:38.400 --> 0:47:40.800
<v Speaker 1>reason I was going to the reversal of Utah, well,

0:47:40.840 --> 0:47:47.400
<v Speaker 1>other than the option free college, is I was following

0:47:47.400 --> 0:47:52.080
<v Speaker 1>my big brother, a guy who took me under the

0:47:52.520 --> 0:47:57.040
<v Speaker 1>his wings. And if he wouldn't have got that opportunity,

0:47:57.080 --> 0:48:00.920
<v Speaker 1>I wouldn't have got my opportunity. And so for me,

0:48:03.600 --> 0:48:09.000
<v Speaker 1>you know, it was very much understood. And sometimes we

0:48:09.120 --> 0:48:15.560
<v Speaker 1>only get places because of other other people, right, which

0:48:15.640 --> 0:48:17.799
<v Speaker 1>is at the heart of this man. Todd Jordan is

0:48:17.840 --> 0:48:22.520
<v Speaker 1>not at Utah if it isn't for Aaron and same

0:48:22.600 --> 0:48:25.759
<v Speaker 1>thing and for those guys to to be lost. And

0:48:25.800 --> 0:48:29.759
<v Speaker 1>then you know, we think about Devin, what if he

0:48:29.800 --> 0:48:32.920
<v Speaker 1>didn't come back, What what does happen to this team?

0:48:32.960 --> 0:48:34.319
<v Speaker 1>You know, I don't know. I mean, you know, he

0:48:34.880 --> 0:48:37.040
<v Speaker 1>Devin didn't do it all. It's a team. You know,

0:48:37.080 --> 0:48:40.120
<v Speaker 1>I didn't. I didn't make this piece by myself. It's

0:48:40.160 --> 0:48:43.719
<v Speaker 1>my it's you, it's my my boy. Johnny Oh, the

0:48:43.840 --> 0:48:46.120
<v Speaker 1>editor who's amazing, has done all of our our big

0:48:46.120 --> 0:48:49.560
<v Speaker 1>pieces the last few years. It's the kid that shot

0:48:49.640 --> 0:48:53.520
<v Speaker 1>this thing. I would say he's fifteen years old. He's

0:48:53.520 --> 0:48:56.320
<v Speaker 1>probably twenty five now, but he's might be the best

0:48:56.440 --> 0:49:00.760
<v Speaker 1>photographer in our business. His name is Dakota Deal. So

0:49:00.760 --> 0:49:04.279
<v Speaker 1>so look like team, team, team, right, So so here

0:49:04.320 --> 0:49:06.759
<v Speaker 1>it's not just Devin, it's all those team captains, all

0:49:06.800 --> 0:49:09.520
<v Speaker 1>those kids. But what if Devin doesn't come back, I

0:49:09.520 --> 0:49:11.960
<v Speaker 1>don't know. I mean that dude was the heart and

0:49:12.000 --> 0:49:15.799
<v Speaker 1>soul of what happened in that locker room and in

0:49:15.840 --> 0:49:19.200
<v Speaker 1>that in that season. And people need leaders, man, people

0:49:19.280 --> 0:49:22.560
<v Speaker 1>need leaders And I think, if that's my takeaway from

0:49:22.560 --> 0:49:28.200
<v Speaker 1>this piece, you know, I dig humble leadership. That's that's

0:49:28.200 --> 0:49:30.400
<v Speaker 1>a I learned that term from when we worked on

0:49:30.480 --> 0:49:32.839
<v Speaker 1>the Pat Tilman project. They said when they when when

0:49:32.840 --> 0:49:35.439
<v Speaker 1>they're looking for kids for for Tillman Scholarship, they're looking

0:49:35.440 --> 0:49:38.920
<v Speaker 1>for humble leaders And that was pretty cool. What's a

0:49:39.000 --> 0:49:40.919
<v Speaker 1>humble because you think leader is the guy that's yelling

0:49:40.920 --> 0:49:44.040
<v Speaker 1>and screaming and all that. Man, humble leadership is what

0:49:44.040 --> 0:49:47.400
<v Speaker 1>Pat Tillman was. Uh and that to me, that's what

0:49:47.480 --> 0:49:53.560
<v Speaker 1>Devin Lloyd is. And Uh. I love to find those stories,

0:49:53.640 --> 0:49:55.920
<v Speaker 1>find those people and then shine a light on it

0:49:55.920 --> 0:49:58.800
<v Speaker 1>because we need more dudes like that. And Devin is

0:49:58.840 --> 0:50:04.799
<v Speaker 1>a great kid. We're excited about his you know, Thursday night,

0:50:06.000 --> 0:50:11.360
<v Speaker 1>he's gonna go call it early and let this dude

0:50:11.400 --> 0:50:15.920
<v Speaker 1>transform a locker room. Let him let him go, you know,

0:50:16.000 --> 0:50:18.080
<v Speaker 1>mess around and have a fifteen year career. I mean,

0:50:18.080 --> 0:50:20.359
<v Speaker 1>he is a he is a special kid, and I'm

0:50:20.400 --> 0:50:25.879
<v Speaker 1>excited about you know, his ability to carry on this

0:50:26.000 --> 0:50:28.120
<v Speaker 1>legacy of tie and air and it's going to follow

0:50:28.200 --> 0:50:31.839
<v Speaker 1>him into the NFL. It's gonna follow him forever. And um,

0:50:32.080 --> 0:50:35.680
<v Speaker 1>he didn't ask for that, but it's happened, man. And

0:50:36.000 --> 0:50:39.600
<v Speaker 1>hopefully it does a couple of nice things for for

0:50:39.640 --> 0:50:43.240
<v Speaker 1>the school too, because it's about time to school gets

0:50:43.239 --> 0:50:48.839
<v Speaker 1>a little uh, a little more recognition and notoriety. It's

0:50:48.880 --> 0:50:53.880
<v Speaker 1>a it's a great piece. It's the emotional piece, super emotional.

0:50:54.120 --> 0:50:56.400
<v Speaker 1>We've done some emotional pieces. This is right at the

0:50:56.400 --> 0:50:59.440
<v Speaker 1>top of the list. You're gonna cry, You're gonna get

0:50:59.440 --> 0:51:05.319
<v Speaker 1>goosey um. But yeah, I did a great job, and

0:51:05.320 --> 0:51:08.520
<v Speaker 1>I really appreciate you doing it and the trust, and

0:51:08.800 --> 0:51:10.439
<v Speaker 1>you know, I look forward to doing whatever we're gonna

0:51:10.480 --> 0:51:12.680
<v Speaker 1>do next year. I'll find another one. As crazy as

0:51:12.840 --> 0:51:17.680
<v Speaker 1>you say, trust, I was gonna tell you I appreciate

0:51:17.719 --> 0:51:23.279
<v Speaker 1>you trust in me. Cool. Well, that's earned my man.

0:51:23.440 --> 0:51:24.960
<v Speaker 1>For the first time, I told you can't wear that

0:51:25.000 --> 0:51:29.279
<v Speaker 1>hat flipped up. Remember so our our first job five

0:51:29.360 --> 0:51:33.879
<v Speaker 1>years ago, Steve's first ever feature. We went to uh Foxborough,

0:51:35.520 --> 0:51:39.240
<v Speaker 1>the home of home of the New England Patriots. Interview.

0:51:39.280 --> 0:51:43.759
<v Speaker 1>You're interviewing this Brandon Brandon Brandon Cooks who just from

0:51:44.640 --> 0:51:49.120
<v Speaker 1>Oregon State. He did not go to Oregon. And Steve

0:51:49.280 --> 0:51:52.000
<v Speaker 1>is fresh off the boat and he says to me, Hey, listen, man,

0:51:52.040 --> 0:51:54.120
<v Speaker 1>I want to get really good at features, and I'm

0:51:54.200 --> 0:51:57.120
<v Speaker 1>used to being coached up. Just you know, tell me

0:51:57.200 --> 0:51:59.759
<v Speaker 1>what I need. Don't don't beat around the bush. Just

0:52:00.120 --> 0:52:02.399
<v Speaker 1>you need to give me it. Give me some tough love,

0:52:02.520 --> 0:52:04.359
<v Speaker 1>tell me I can handle it. And I said, okay, great,

0:52:04.440 --> 0:52:06.680
<v Speaker 1>you can't wear that hat the hat the way it's

0:52:06.680 --> 0:52:10.160
<v Speaker 1>flipped up. You look like an idiot. You said that exactly.

0:52:10.200 --> 0:52:12.560
<v Speaker 1>You look like an idiot. You look like an idiot.

0:52:12.960 --> 0:52:18.160
<v Speaker 1>And you said, I'm gonna wear the hat. You told me,

0:52:18.400 --> 0:52:20.200
<v Speaker 1>you told me to tell you want to be coached up,

0:52:20.560 --> 0:52:23.040
<v Speaker 1>your tough love, tough love, don't wear the hat, used

0:52:23.080 --> 0:52:27.000
<v Speaker 1>to Trent all due respect, this is my thing. I'm

0:52:27.040 --> 0:52:29.839
<v Speaker 1>wearing the hat, alright, fine, And I'm on the phone

0:52:29.840 --> 0:52:33.520
<v Speaker 1>with my boss. I'm like, it's difficult, man, It's just difficult.

0:52:33.600 --> 0:52:36.399
<v Speaker 1>I told him not to wear the hat. Wearing the hat.

0:52:36.840 --> 0:52:38.440
<v Speaker 1>So we get home and people start looking at the

0:52:38.440 --> 0:52:42.040
<v Speaker 1>footage and there's just like this this ground swell around

0:52:42.120 --> 0:52:47.680
<v Speaker 1>NFL network going Steve Smith is rocking his hat. Whose

0:52:47.719 --> 0:52:49.799
<v Speaker 1>idea was it for Steve Smith to wear that hat?

0:52:49.840 --> 0:52:54.480
<v Speaker 1>I'm like, that was my I was like, I'm like, Steve,

0:52:54.520 --> 0:52:56.120
<v Speaker 1>you need a thing. It's like your it could be

0:52:56.160 --> 0:53:00.120
<v Speaker 1>your thing, right, I need a thing. Let's Paul, is

0:53:00.160 --> 0:53:02.239
<v Speaker 1>it right there? You want to know the best thing

0:53:02.280 --> 0:53:05.840
<v Speaker 1>about what you just said. You never heard your story,

0:53:05.880 --> 0:53:10.399
<v Speaker 1>did you? When they when they that was war that

0:53:10.480 --> 0:53:14.279
<v Speaker 1>was in my deal, not in my deal. Like it

0:53:14.320 --> 0:53:16.959
<v Speaker 1>was in my deal. I said, if I'm not wearing

0:53:17.000 --> 0:53:21.640
<v Speaker 1>a suit, I'm wearing a hat, but when I'm wearing

0:53:21.800 --> 0:53:24.279
<v Speaker 1>a suit, don't worry about it. I will I will

0:53:24.320 --> 0:53:27.040
<v Speaker 1>not wear a hat, but if it's not a suit,

0:53:28.560 --> 0:53:35.479
<v Speaker 1>don't ask me, don't request. I am wearing the hat. Yeah,

0:53:35.480 --> 0:53:38.960
<v Speaker 1>nobody showed me your contract. So what did they do

0:53:39.040 --> 0:53:43.080
<v Speaker 1>after I signed? I get back to Charlotte. We're excited,

0:53:43.960 --> 0:53:48.239
<v Speaker 1>they say. The NFL network says, hey, we don't have

0:53:48.280 --> 0:53:50.680
<v Speaker 1>a problem with you wearing hats, but just k you

0:53:50.680 --> 0:53:57.160
<v Speaker 1>wear an NFL shield hat. I said, send him. They said, okay,

0:53:58.080 --> 0:54:03.160
<v Speaker 1>I have every color with the NFL shield hat, but

0:54:03.239 --> 0:54:06.239
<v Speaker 1>in this piece, you're rocking the Utah hat. But the thing,

0:54:06.360 --> 0:54:09.400
<v Speaker 1>it's not the hat, it's the flipped up bill that

0:54:09.480 --> 0:54:11.520
<v Speaker 1>I was, you know, my you know, because I have

0:54:11.600 --> 0:54:13.480
<v Speaker 1>no style. I was. I was going, I don't know

0:54:13.520 --> 0:54:16.000
<v Speaker 1>about that flipped up bill, And suddenly the flipped up

0:54:16.080 --> 0:54:19.399
<v Speaker 1>bill is the coolest thing in sports. I've been wearing

0:54:19.440 --> 0:54:24.239
<v Speaker 1>this flipped up bill since like oh six. I go

0:54:24.320 --> 0:54:26.359
<v Speaker 1>back and look at I actually went back and looked

0:54:26.360 --> 0:54:30.200
<v Speaker 1>at pictures. I used to outwear the visor with it

0:54:30.280 --> 0:54:33.440
<v Speaker 1>backwards flipped up. I wore it upside down, was flipped up.

0:54:33.680 --> 0:54:37.960
<v Speaker 1>I always had to flipped up hat, and so several

0:54:38.000 --> 0:54:40.680
<v Speaker 1>people have said, man, will you just lose the hat?

0:54:40.760 --> 0:54:42.600
<v Speaker 1>And I looked at him square now like I looked

0:54:42.600 --> 0:54:48.520
<v Speaker 1>at you. Nope, no, smile hard, no, no, you would

0:54:48.520 --> 0:54:50.600
<v Speaker 1>have fought me over that. We would It would have

0:54:50.680 --> 0:54:54.439
<v Speaker 1>come down the blows. I don't know, because I didn't

0:54:54.480 --> 0:54:58.760
<v Speaker 1>think it was really a blow worthy. It's not blowworth.

0:55:00.120 --> 0:55:02.480
<v Speaker 1>I didn't think we needed to fight over my hat

0:55:02.600 --> 0:55:06.600
<v Speaker 1>since technically it was my hat. All right, let's do

0:55:06.760 --> 0:55:09.160
<v Speaker 1>some selling, man, I'm always selling. Where can we see

0:55:09.200 --> 0:55:12.480
<v Speaker 1>this feature? Man? We can see this tonight? Is it tonight?

0:55:12.560 --> 0:55:16.640
<v Speaker 1>We can see this feature at nine eastern tonight, NFL

0:55:16.840 --> 0:55:21.399
<v Speaker 1>three sixty on NFL dot Com, No, NFL network. Let's

0:55:21.400 --> 0:55:23.120
<v Speaker 1>watch it on TV. You can watch you can watch

0:55:23.120 --> 0:55:26.120
<v Speaker 1>it on TV at nine o'clock NFL network. But wait

0:55:26.120 --> 0:55:28.359
<v Speaker 1>a minute, podcast or forever. So what if they're watching

0:55:28.360 --> 0:55:31.320
<v Speaker 1>this pilot? You know what's the date? It's It's April

0:55:31.680 --> 0:55:37.160
<v Speaker 1>is April twenty six, nine pm eastern, NFL three sixty

0:55:37.239 --> 0:55:41.440
<v Speaker 1>on NFL network. If you're listening to this later, it's

0:55:41.600 --> 0:55:48.440
<v Speaker 1>NFL dot com, slash, NFL three six, NFL YouTube, Facebook,

0:55:48.520 --> 0:55:55.640
<v Speaker 1>and Twitter. It's everywhere anywhere you consume NFL network digitally,

0:55:56.160 --> 0:56:00.840
<v Speaker 1>we got you cover. How about Melissa's arc who hosts

0:56:00.840 --> 0:56:04.560
<v Speaker 1>his who hosts NFL three six. He does an amazing job.

0:56:05.000 --> 0:56:09.799
<v Speaker 1>She's back on the sidelines for Sunday Night Football, and

0:56:09.840 --> 0:56:12.200
<v Speaker 1>that's the day that's the biggest show in sports. They

0:56:12.239 --> 0:56:15.839
<v Speaker 1>pull a huge audience. And what does she say. She says,

0:56:15.880 --> 0:56:18.280
<v Speaker 1>I'm only coming back if I can still do NFL

0:56:18.280 --> 0:56:21.560
<v Speaker 1>three six. So she's still jamming with us and doing

0:56:21.600 --> 0:56:25.440
<v Speaker 1>Sunday Night Football. That's a that's pretty cool. That's that's

0:56:25.480 --> 0:56:28.919
<v Speaker 1>part of the Steve Smith school of don't forget where

0:56:28.920 --> 0:56:32.760
<v Speaker 1>you came from. You although she came from she came

0:56:32.760 --> 0:56:36.719
<v Speaker 1>from Monday night Football, John Man. So I can't really

0:56:36.760 --> 0:56:39.880
<v Speaker 1>use the Steve Smith don't forget where he came from

0:56:40.120 --> 0:56:44.080
<v Speaker 1>philosophy on it. I can tell you she's awesome. Three

0:56:44.080 --> 0:56:46.759
<v Speaker 1>sixty three NFL three six. He does a hell of

0:56:46.760 --> 0:56:50.759
<v Speaker 1>a job, and just telling the stories of graphics not

0:56:50.880 --> 0:56:56.520
<v Speaker 1>doing everything, not not oversaturated in the market with everything

0:56:56.800 --> 0:57:01.200
<v Speaker 1>every week, doing it where you just just give them

0:57:01.239 --> 0:57:03.839
<v Speaker 1>a little bit of taste of great quality and then

0:57:03.920 --> 0:57:07.200
<v Speaker 1>down the back and give them thirty forty more days

0:57:07.280 --> 0:57:09.520
<v Speaker 1>to think about what's the next we're gonna look like

0:57:10.120 --> 0:57:14.239
<v Speaker 1>right part of that because our budgets so small, we

0:57:14.239 --> 0:57:17.120
<v Speaker 1>were doing more. We had a bigger Now I'm kidding.

0:57:17.160 --> 0:57:19.800
<v Speaker 1>I like it too, man, It's it's a good Listen.

0:57:20.080 --> 0:57:22.680
<v Speaker 1>Nothing gets watered down when when you start trying to

0:57:22.720 --> 0:57:25.240
<v Speaker 1>do too much and too many, it's not special in it,

0:57:25.520 --> 0:57:27.680
<v Speaker 1>and you start to lower your standards. You start to

0:57:27.720 --> 0:57:29.960
<v Speaker 1>lower your standards because you're just you're just looking for

0:57:30.040 --> 0:57:33.800
<v Speaker 1>any story in every story. But when you when you

0:57:33.720 --> 0:57:37.000
<v Speaker 1>you're mass produced and stuff. Yeah, when you don't mass reduced,

0:57:37.120 --> 0:57:40.440
<v Speaker 1>you get to like this. You get to put it aside,

0:57:41.640 --> 0:57:43.800
<v Speaker 1>stew on it and go it is it worth it?

0:57:43.880 --> 0:57:50.880
<v Speaker 1>And how do we make it graphically? Textually? How do

0:57:50.920 --> 0:57:52.880
<v Speaker 1>we make it worth it? How do we make people

0:57:53.000 --> 0:57:55.919
<v Speaker 1>sit here? And let's be honest, people are sitting down

0:57:55.960 --> 0:58:03.960
<v Speaker 1>watching television anymore, so you have to really make too. Yeah,

0:58:04.520 --> 0:58:07.680
<v Speaker 1>I really appreciate you, and I appreciate the school, and uh,

0:58:08.280 --> 0:58:10.160
<v Speaker 1>I can't wait to share this with people. So thanks,

0:58:11.040 --> 0:58:13.400
<v Speaker 1>thanks for having me on, and we'll give you a

0:58:13.480 --> 0:58:17.720
<v Speaker 1>little little behind the scenes to send this audience off with.

0:58:18.600 --> 0:58:23.280
<v Speaker 1>This thing is recorded Friday before the Tuesday it comes out,

0:58:23.360 --> 0:58:25.200
<v Speaker 1>and we're not done with the piece yet, So I

0:58:25.520 --> 0:58:27.960
<v Speaker 1>got I got an edit base. He's still you guys

0:58:27.960 --> 0:58:31.960
<v Speaker 1>are still up. They've sent me two different edits. Yeah,

0:58:32.000 --> 0:58:34.520
<v Speaker 1>but you know what, we got one percent better in

0:58:34.560 --> 0:58:37.880
<v Speaker 1>the last thirty six hours. And this is this is

0:58:37.880 --> 0:58:39.760
<v Speaker 1>why I make my living off the last one percent.

0:58:39.800 --> 0:58:42.040
<v Speaker 1>Where do you see the last one? Well on Tuesday

0:58:42.080 --> 0:58:47.560
<v Speaker 1>when I watch it, and you better be better. M Eastern.

0:58:47.640 --> 0:58:49.560
<v Speaker 1>Don't be messing up the time zone and people are

0:58:49.600 --> 0:58:51.600
<v Speaker 1>gonna flip on and then they're going to be watching

0:58:51.600 --> 0:58:56.080
<v Speaker 1>the rerun of the Bucks Rams game. Yeah, we don't

0:58:56.080 --> 0:59:03.560
<v Speaker 1>want to I PM Eastern Tuesday. Well appreciate it. Yes, man,

0:59:03.720 --> 0:59:08.920
<v Speaker 1>thanks you. Let's do this again. Absolutely. You are a

0:59:09.040 --> 0:59:13.840
<v Speaker 1>unique person. You are well worth it. You are competent

0:59:14.360 --> 0:59:18.600
<v Speaker 1>and most of all, your lovable. I'm Steve Smith Singior,

0:59:18.800 --> 0:59:20.920
<v Speaker 1>I'm Gerard Little John and this is cut to It.

0:59:25.040 --> 0:59:27.720
<v Speaker 1>Cut to It with Steve Smith singor That Is Me

0:59:28.720 --> 0:59:33.760
<v Speaker 1>is a production of Cut to It LLC, Balto Creative Media,

0:59:34.080 --> 0:59:37.760
<v Speaker 1>The Black Effect, and I Heart Radio. For more podcast

0:59:37.880 --> 0:59:40.920
<v Speaker 1>from I Heart Radio, visit the I Heart Radio app,

0:59:41.080 --> 0:59:44.960
<v Speaker 1>Apple podcast, or wherever you listen to your favorite shows

0:59:45.840 --> 0:59:50.080
<v Speaker 1>from Cut to It. Executive producer Steve Smith, SINGR co

0:59:50.240 --> 0:59:54.480
<v Speaker 1>host Gerard Little John, talent and booking manager Joe Fusci.

0:59:54.960 --> 0:59:59.320
<v Speaker 1>Social media team Wesley Robinson and John Show from Balto

0:59:59.400 --> 1:00:02.320
<v Speaker 1>Creative Me You Cut Too. It is produced by Brian

1:00:02.560 --> 1:00:07.080
<v Speaker 1>Baltaschevic and Meredith Carter, with production assistance by Alex Lebrek,

1:00:07.400 --> 1:00:11.960
<v Speaker 1>Production coordinator Taylor Robinson. Theme music by Alex Johnson, lyrics

1:00:11.960 --> 1:00:16.640
<v Speaker 1>and vocals by Anthony Hamilton. You ain't heard about it,

1:00:16.720 --> 1:00:22.120
<v Speaker 1>then we're about to let you know. It's all