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Speaker 1: go online to Reliability Investment dot com. That's Reliability Investment

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Speaker 1: dot com. My next guest can be seen on several

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Speaker 1: NFL Network television series or shows, including Thursday Night Football

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Speaker 1: twenty first and Prime NFL Game Day. He is also

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Speaker 1: a Pro Football Hall of Famer former Major League Baseball

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Speaker 1: player who's the only athlete to play on both the

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Speaker 1: Super Bowl and the World Series. He's the coach for

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Speaker 1: Lanthropists and father Please welcome the money making conversations. Dion

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Speaker 1: Sanders Shawan Rishad, Baby, we value owned together. I missed you, man.

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Speaker 1: I'm saying something. This is great for you to say

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Speaker 1: that because Dion is a special person to me, and

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Speaker 1: you know, our relationship as you unique in itself because

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Speaker 1: he's a natural motivator. That's why this is a relationship.

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Speaker 1: We've been knowing each other about fifteen or fifteen years

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Speaker 1: for sure, and you know, I've always been inspired by

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Speaker 1: his natural gifts. Why are you just such a natural motivator? Dion?

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Speaker 1: And I think it's something that I saw as a child.

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Speaker 1: I saw a mother who worked tireless just so ends

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Speaker 1: could see one another because they never met. I saw

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Speaker 1: a father that struggled with drug addiction, stepfather to struggled

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Speaker 1: with alcoholism. I saw an inner city that I was

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Speaker 1: in golf and that I lived in, and then I

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Speaker 1: reside of it and that was headed nowhere in no direction.

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Speaker 1: And something inside of me said, you could take a

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Speaker 1: little bit of this from your mama. You could take

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Speaker 1: a little bit of that. You take a little bit

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Speaker 1: of that and be whatever you want to be. And

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Speaker 1: no one can stop you if you focus and put

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Speaker 1: your mind to it. No one can stop you if

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Speaker 1: you don't quit. And that was the formula. Now but

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Speaker 1: you know, but you, but you you you describe a

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Speaker 1: background an environment where there are nothing but roll blocks

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Speaker 1: in life. But you have this natural I can win personality,

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Speaker 1: You know that for sure. And I see things different,

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Speaker 1: like like I'm a football coach. In some days it rains,

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Speaker 1: and the first thing I do that the coaches say, well, prima,

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Speaker 1: it may rain to day. I was the percentage. They say, well,

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Speaker 1: it's a forty chances gonna rain. I say, what that means,

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Speaker 1: it's a sixty percent chance it ain't. That's just the

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Speaker 1: way I look at that. I just always look at

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Speaker 1: the positive. And everything negative is easy to see, it's

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Speaker 1: easy to realize, it's easy to take a stance with it.

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Speaker 1: But the positive is something that people overlooked. We we

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Speaker 1: always think about what we don't have instead of thinking

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Speaker 1: about what we do. Because here's the thing about them,

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Speaker 1: I don't know, you know, we must be like in

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Speaker 1: this moon Bie circle or whatever. I'm down or something,

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Speaker 1: and I'm one of those guys who stay up all

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Speaker 1: the time. I can always get a text from you.

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Speaker 1: Keep your head up, brother. You know the blessers are

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Speaker 1: gonna come your way. Now. I know you just don't

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Speaker 1: do it for me, but you still take the time

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Speaker 1: to remind your friends there's always a brighter day. That's amazing.

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Speaker 1: I have a text list of a couple hundred people

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Speaker 1: that they've been getting my texts over twenty years every morning,

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Speaker 1: um between certain hours. Now I'm off on weekend, but

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Speaker 1: Monday through Friday they get it like like for instance,

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Speaker 1: this morning and said, get yourself together and do what

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Speaker 1: you know you need to do and be what you

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Speaker 1: desire to be. Trim the fat off your life right now.

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Speaker 1: It's holding you back and you know it. Truth, just

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Speaker 1: a simple that's the first thing to hit my spirit

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Speaker 1: when I woke up this morning, and I put it

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Speaker 1: out and guess what, and it's received. And and the

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Speaker 1: thing about it is that Dion has always known me

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Speaker 1: because yeah, I see him as a just talented, handsome, articulate,

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Speaker 1: entertaining guy, and but he always put family first and

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Speaker 1: kids first. When I said kids, I'm talking about his

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Speaker 1: youth program, his educational program. Because I would tell him, Man,

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Speaker 1: let's go to l A do a sitcom, Let's go

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Speaker 1: to l A do a talk show, Let's go to

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Speaker 1: New York. He said, Shan, you do to talk to

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Speaker 1: him one day, because you know what, We've had some

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Speaker 1: real conversations like that too. Man. It's like Frome, you

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Speaker 1: can do this. They're like, okay, but can they shoot

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Speaker 1: it in Dallas. I'm telling you that that's you. You're

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Speaker 1: exactly right. You're you're not lying, but well, first of all,

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Speaker 1: you don't lie anyway, but by any means you are

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Speaker 1: telling the truth because I understand what my purpose is

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Speaker 1: tied to my passion. You know, if I'm not passionate

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Speaker 1: about it, it cannot be my purpose. And God blesses

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Speaker 1: what I'm passionate about. Some things I want to do,

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Speaker 1: but it ain't me. I would love to do it,

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Speaker 1: but it ain't me. And you got to decipher in

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Speaker 1: your life between what you are are you really passionate

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Speaker 1: about and God with blessing or things that you want

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Speaker 1: to do, Just like decided between needs and once, once

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Speaker 1: upon a time, I used to go and get whatever

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Speaker 1: I wanted because I had you know, that type of

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Speaker 1: cash and you could get whatever you wanted. Now it's

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Speaker 1: all about your needs. You still have the resources, I

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Speaker 1: still have the finances through it, but now I'm more

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Speaker 1: importantly focused on my needs, not right right right, And

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Speaker 1: and your and your family too and what they can

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Speaker 1: do and what they and the legacy and that's but

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Speaker 1: I want to tell everybody about that. You know, we

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Speaker 1: laugh about it, but I just want to let everybody

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Speaker 1: and know it's something about what's important to not only you,

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Speaker 1: but the people that you impact along the way. And

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Speaker 1: that's important to you because like I said, like you said,

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Speaker 1: you know you've done. You've been an incredible baseball player

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Speaker 1: and incredible football player or entertainer in the in the

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Speaker 1: music industry. You acted, you you done all these things,

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Speaker 1: but it all came back to what you can do

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Speaker 1: for the next person. And you have turned down millions,

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Speaker 1: my friend, my millions opportunity, not saying that's negative because

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Speaker 1: you felt that there was a better opportunity to change lives.

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Speaker 1: Part of my piece, it's part of my purpose, ties

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Speaker 1: me to my peace. So when I'm acting in my

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Speaker 1: purpose now, I activate my piece. Perfect example, Um, I

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Speaker 1: bought some property in Canton, Texas, which is about five

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Speaker 1: minutes I sat of Dallas. I absolutely adored my girl Tracy,

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Speaker 1: who you've had on your show, and she loved you

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Speaker 1: to life. She absolutely a doors and that's where we're building.

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Speaker 1: We call the conclusion out, not a home, but it's

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Speaker 1: the conclusion the end of the road for that. That's

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Speaker 1: what we're gonna end up. And we both y'all looking

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Speaker 1: like y'all in your thirties though, that's what making me mad. Well,

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Speaker 1: we were trying to We had a high school baseball

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Speaker 1: game and I took most numbers of the team to

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Speaker 1: this piece of property that I own in nine acre Lake,

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Speaker 1: I mean acreage, and I'm sitting up there with the

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Speaker 1: guys in a circle, and I'm teaching them about life

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Speaker 1: and property. I say, see, let me tell you something.

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Speaker 1: Somebody could go out there and buy a Rosewort's phantom in,

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Speaker 1: which is gonna be four hundred and fifty maybe half

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Speaker 1: a million dollars. Times you drive their car off a

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Speaker 1: lot of depreciates, and now that's what you're dealing with.

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Speaker 1: Then it's a new um car come out next year.

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Speaker 1: People want that. It's a new one. So your car

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Speaker 1: constantly depreciates. Now you can buy this property for the

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Speaker 1: same cost, and not only will it appreciate, but now

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Speaker 1: you get to the point where I'm winning it down

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Speaker 1: to my son, right then he's keeping it in the

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Speaker 1: family for his sons, and it constantly appreciates, and you

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Speaker 1: can enjoy it year after year after year, and just

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Speaker 1: teaching them a little things like that that we don't

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Speaker 1: think about, and no one teaches us. And that's a

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Speaker 1: big thing, because you know, I was talking to a

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Speaker 1: gentleman in Houston and he's throwing a documentary on black

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Speaker 1: farmers how they're losing their land because the younger generation

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Speaker 1: they see the lands, they don't see the value in

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Speaker 1: the land, and they just sell it. And so black

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Speaker 1: farmers alluding the property. But that as they always said,

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Speaker 1: God's not making more earth. Okay, he's not making more land.

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Speaker 1: We'll see. That's why. That's why I love you, my brother,

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Speaker 1: because I mean, and you downplay it because you're a

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Speaker 1: humble person. But the times that I've called you for

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Speaker 1: advice on the next move for a career, I mean,

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Speaker 1: you're looking at it as you're looking at it as

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Speaker 1: a person who's been there, done that, a person who

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Speaker 1: is not just looking at his own come up, but

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Speaker 1: looking at me and saying, Okay, for you, this is

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Speaker 1: what's best for you. But we can talk about those

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Speaker 1: type of things because we have that type of relationship.

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Speaker 1: But oftentimes men men of color and men of status,

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Speaker 1: we never even conversate with each other because we're so

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Speaker 1: busy competings. And that's ignorant. That's true. You've never been

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Speaker 1: that way, and I appreciate you for it, and can

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Speaker 1: I be? Can I be? And that's why because because

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Speaker 1: a person like you, who I followed your entire career

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Speaker 1: and before we go to the next break. I want

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Speaker 1: to talk about how did you because you see, Brandon

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Speaker 1: is the word just thrown around by everybody. Everybody got

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Speaker 1: a brand, everybody said there are but prime Time? How

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Speaker 1: did you figure it out? Because, man, you're a legend. Dude,

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Speaker 1: your a legend. I look at the NFL combines, I

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Speaker 1: look at those players call you on Sunday nights on

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Speaker 1: your show. They all know who you are, and that

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Speaker 1: means that you're very relevant to the modern day player.

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Speaker 1: And a lot of players can't do that, they can't

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Speaker 1: feel how they can just still be themselves and relatable.

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Speaker 1: But prime Time, the branding machine, is very relatable. Why well,

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Speaker 1: first and foremost, I think people are crazy, and they

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Speaker 1: understand that it's not October, it ain't Halloween. They know

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Speaker 1: who's trick or tree nine days, and they know what's real.

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Speaker 1: They know it's any wine, and they know when I

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Speaker 1: talked to them, when I articulate myself to them, it's

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Speaker 1: no motives. There's nothing behind the curtains that I'm trying

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Speaker 1: to get garniage from them because I have means and

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Speaker 1: I have ways. But this is all started in college. Man,

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Speaker 1: I played the position that wasn't handsomely paid, and I

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Speaker 1: forfeited the opportunity to playful for baseball out of high

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Speaker 1: school because I rolled the dice on myself. That's something

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Speaker 1: that I don't bet in Vegas, but I'm gonna bet

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Speaker 1: on prime um all day long. So I said, you

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Speaker 1: know what, I'm gonna go to college and play this

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Speaker 1: football thing because my goal and my dream is to

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Speaker 1: retire my mama for the rest of her life. And

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Speaker 1: once this a yeah, once this agent showed me the

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Speaker 1: finances that a cornerback commands in the NFL, I was upset.

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Speaker 1: I was sad because I'm started reflecting. I started to

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Speaker 1: reflect on the opportunities that I passed out of high school.

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Speaker 1: I did. I started thinking about, okay, uh, this type

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Speaker 1: of money that they're paying defense. Hold that thought, man,

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Speaker 1: hold that thought. We're gonna have more on how the

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Speaker 1: prime time came about in college on our next break

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Speaker 1: with Dion Sanders. We'll be right back with more from

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Speaker 1: Marsan McDonald. The money making conversations don't touch that down.

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Speaker 1: I just Reshaan McDonald, you're listening to money making conversations.

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Speaker 1: And before we left, I was talking to my main

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Speaker 1: man Dean Sanders, and he was telling us about the

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Speaker 1: evolution of prime Time. Now, Dion, you were saying that

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Speaker 1: you could have played baseball straight out of high school

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Speaker 1: pro Baseball, but you opted to play football at the

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Speaker 1: defensive back position from Florida State. Then you got with

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Speaker 1: your agent, you realized how much money was being made

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Speaker 1: and that the and the evolution of prime time started

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Speaker 1: to evolved. Talk to us about that, Well, let me

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Speaker 1: show it down. It was agents trying to solicit me

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Speaker 1: up until my sophomore years, so they knew, um I

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Speaker 1: was I was going to be a baseball player as

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Speaker 1: well as a football player, so they were soliciting me early.

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Speaker 1: Um and one happened to send me the status of

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Speaker 1: how much defense in backs made in the NFL, and

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Speaker 1: I was alarmed that they were one of the worst

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Speaker 1: paid positions. Didn't really upset me, so I really sat down.

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Speaker 1: Now you've gotta understand. In five I came to Florida

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Speaker 1: State with a fire bird with the front license take

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Speaker 1: to said prime Time, right, I tell was my nickname

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Speaker 1: out of high school, so I already had the Moniker.

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Speaker 1: Now it was just an acting and and really marketing

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Speaker 1: that and saying to myself. You know what, I got

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Speaker 1: to create something that surpasses any defensive back in the

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Speaker 1: game because I got the goods. So now I gotta

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Speaker 1: I gotta give you the drama in the game, and

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Speaker 1: the intellect and the savvness and the spontaneity. And I

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Speaker 1: said in my dormitory room with a black book and

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Speaker 1: wrote down probably about fifty quotes that I would say

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Speaker 1: after the game, and I memorized. It was like if

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Speaker 1: I had a great game, they said, I was like, yeah, yeah,

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Speaker 1: I'm the best thing since Peter. But the jelly Baby,

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Speaker 1: I thought y'all knew and those things would go national.

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Speaker 1: So now this this added attention, and now they were

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Speaker 1: getting much more than just a defensive back. There was

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Speaker 1: getting someone of an entertainer, someone of a person who

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Speaker 1: would command people to come see and play, whether they

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Speaker 1: hated them or loved them. And that's what prime time

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Speaker 1: the brand had came and I just materialized in my

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Speaker 1: dormatory room in college. But now nobody hated you. Now

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Speaker 1: I'll tell them when the candid returning parts, opposing teams,

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Speaker 1: opposing teams there for that, they respected you. I'm gonna

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Speaker 1: just tell you something, man, because everybody wanted you on

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Speaker 1: their team. Now it was fear see. See, I'm just

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Speaker 1: when I used to watch you because I was I'm

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Speaker 1: from Texas and I'm just watching this this this guy

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Speaker 1: just just doing some things that I've never seen before

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Speaker 1: with style, with articulation, you know. And and and then

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Speaker 1: we did the high step, you know, going in the

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Speaker 1: end zone with the touchdown. When did that come about?

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Speaker 1: When was the evolution of man that seven years old

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Speaker 1: playing on the fourth Myners rebels and the fourth Myners.

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Speaker 1: Lord man, that mean you know that that's what That's

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Speaker 1: what Walter Payton did when he was when he was

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Speaker 1: in the pros, and we grew up watching him. But

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Speaker 1: that's that's the thing that we emulated. Then we got

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Speaker 1: in the end zone and we did the Billy Wright

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Speaker 1: she was Johnson way back in the day. I mean,

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Speaker 1: we we danced because it was a happy time in

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Speaker 1: life and a happy moment. And we knew that no

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Speaker 1: one in my family matriculated to college. Man, no one

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Speaker 1: went to college. That wasn't even a thought. So being

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Speaker 1: the first and being someone that said, you know, I'm

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Speaker 1: gonna get out of here, because the only thing was

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Speaker 1: getting us out was the Armed forces or job corps,

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Speaker 1: that's the only thing that's or jail, that's what people

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Speaker 1: was leaving to go to. And it tripped me out.

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Speaker 1: Someone was getting ready to go to prison for twenty

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Speaker 1: years and they're throwing them a party in the crew.

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Speaker 1: That's wrong with ain't going to jail. That's and that's

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Speaker 1: just all that kind of stuff to change my life,

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Speaker 1: and it just changed my whole thought process that I

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Speaker 1: gotta get up out again. Now this is now the

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Speaker 1: focus your legend in so many ways. First of all,

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Speaker 1: the forty second time at the NFL Combine. You know,

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Speaker 1: I know John Raws supposedly broke your record, but guess what, whatever, Okay,

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Speaker 1: you were able to run that fat and become a

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Speaker 1: Hall of Famer. Now, the thing I love about you

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Speaker 1: is that you talked about Billy White, Hu Johnson. I

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Speaker 1: knew the little Chicken wing leg The players are still

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Speaker 1: doing the prime time stroll in the end zone. See

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Speaker 1: See that's what I know why you're still relevant because people,

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Speaker 1: the people, the players still understand that they can commute

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Speaker 1: a kid with you. And it shows every time at

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Speaker 1: the NFL Combine like this, every time a player came

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Speaker 1: over you, whether it was white or black. They knew

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Speaker 1: they could relax and talk like I would say, real

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Speaker 1: to the odd Is that correct? That's that's correct, because

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Speaker 1: I'm there to give them, to to give to them,

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Speaker 1: to make the support them, to encourage them, and a

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Speaker 1: lot of players that I'm fond of that I need.

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Speaker 1: For the first time, I came myself, Man, if you

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Speaker 1: got a problem, man, call me. Man called me before

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Speaker 1: the house catch on fire. Man, I want you to

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Speaker 1: call me when you thank you smell smoke so I

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Speaker 1: could help you get up out of there. You said, yeah, yeah,

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Speaker 1: I just I just love these kids, man, and I

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Speaker 1: don't want them to make the same mistakes I made

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Speaker 1: because there was no communication or conversation. Because when you

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Speaker 1: reach that level, no one wants to help you. Noboe

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Speaker 1: wants to talk to you. And then you can't turn

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Speaker 1: to your family members. They've ever been nowhere, right, I mean,

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Speaker 1: how you gonna tell me about how to how to

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Speaker 1: balance this check book and how to how to understand

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Speaker 1: what I need to purchase and what I don't need

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Speaker 1: the purchase. And you ain't never had none, I don't.

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Speaker 1: It was no one to talk to in your family

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Speaker 1: because you're supporting the entire family and friends. Now that's

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Speaker 1: that goes back to all saying, is that is that

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Speaker 1: you have to have a supporting group around you that

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Speaker 1: not only believe in your brand, but that you can trust.

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Speaker 1: How did you come about developing that strong support base

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Speaker 1: that that protects you but also advises you, but also

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Speaker 1: to challenge you. But foolish mistakes. I made some idiotic

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Speaker 1: mistakes and you learn from trial and error. I had

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Speaker 1: a gentleman that that blessed me that passed away a

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Speaker 1: few years ago, the Eugene Parker African American Agents, one

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Speaker 1: of the powerhouse agents in the game. And Eugene and

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Speaker 1: I met um when I was still in college, and

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Speaker 1: he oversaw my entire career. He was always saying, always

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Speaker 1: went home to his wife, always was a man of God,

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Speaker 1: always a good person. And he allowed me to develop

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Speaker 1: into what I am now. But he never pushed me,

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Speaker 1: never shoved me, because he knew it would have been

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Speaker 1: too premature. So he let me get a lot of

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Speaker 1: things out of that mind my system. But also he

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Speaker 1: would guide me. The thing about a cut man in

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Speaker 1: the corner and a coach in the corner in the

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Speaker 1: boxing man, she's telling you left right, left, right. But

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Speaker 1: when you get hit, all that stuff throws you off.

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Speaker 1: And I was hit a few times, you know, by

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Speaker 1: some nonsense that I didn't expect. But he was always

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Speaker 1: there telling me um what was right and what was wrong.

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Speaker 1: So I really had no catastrophic um ignorance in my life.

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Speaker 1: I had some bull jump, which I can't control that

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Speaker 1: divorces and all that kind of message. Well that's just

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Speaker 1: being a man and foolish living. But altogether I kind

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Speaker 1: of kept it on the road. I want to talk

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Speaker 1: about Prime five. That's a twenty one million dollar fundraising initiative.

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Speaker 1: That was what tell us more about that. Man. Man,

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Speaker 1: you gotta understand, man, poverty is running rapid inn in

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Speaker 1: the cities. Man and and and we got to have

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Speaker 1: comfort hinted individualized solutions. Man and I constructed this thing

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Speaker 1: called I having Prime fied with the Cope Family, the

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Speaker 1: Cope Network. It's called Stand Together. That's the who oversees it,

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Speaker 1: whose organizations, Man, the tackle poverty from different angles. We

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Speaker 1: we deal with chronic unemployment, family breakdown, addiction and trauma,

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Speaker 1: personal debt, educational failure, and these type of things run

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Speaker 1: rapid in our inner cities. Man and I've got a

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Speaker 1: collected group. We raised the twenty one million. We already

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Speaker 1: over halfway there, and we're funding um different groups around

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Speaker 1: the inner city that's been doing it for years. We're

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Speaker 1: just giving them the resources, the structure, the mentors and everything,

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Speaker 1: um so they can have a scalable impact on society

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Speaker 1: in these inner cities. And we're tackling the poverty of

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Speaker 1: every angle man. We're gonna do it. We're doing well.

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Speaker 1: I love what we're doing. I love to see the

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Speaker 1: smiles on the people's faces. I love being able to

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Speaker 1: do something for someone that cannot even reciprocate the gesture.

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Speaker 1: That's who I am with Shanna. You know that. And

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Speaker 1: I love the life I live, and I live the

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Speaker 1: life I love. And then that's why I love about

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Speaker 1: the whole to bring you on the show, because people

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Speaker 1: need to see so many layers and so many layers

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Speaker 1: of individual like you as an entertainer. You know, and

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Speaker 1: you're so you're so relevant and you're so current. But

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Speaker 1: I just looked Prime five. It's who he is and

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Speaker 1: I'm just telling you, guys, is that is that he

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Speaker 1: knows me Every every couple of years. I let's go

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Speaker 1: do a television show. He go shot, Uh, we're gonna

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Speaker 1: tape the show at and Dallas is your home. And

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Speaker 1: you're giving back, and and and and I you know,

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Speaker 1: and and I'm gonna keep coming because you wanted you

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Speaker 1: want to endless people, endless people, because he can cook,

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Speaker 1: he can cool it, he could dance, he can wrap.

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Speaker 1: He you know, he has an endlessly you know. He

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Speaker 1: one of those black don't crack people, you know what

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Speaker 1: I'm saying. And now now he's with Tracy, so buff

384
00:19:46,880 --> 00:19:49,040
Speaker 1: of us should be on the talk show together. So

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Speaker 1: I'm just putting the world out there because I'm going

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00:19:51,359 --> 00:19:53,760
Speaker 1: to tell Tracy, Tracy, I'm coming. I'm coming for you.

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00:19:53,800 --> 00:19:57,520
Speaker 1: And d you need to stop putting all that old,

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Speaker 1: good looking food on social media. Man. I'm trying to

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00:20:00,480 --> 00:20:03,360
Speaker 1: stay fine, I'm trying to stay fit. And every time

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00:20:03,400 --> 00:20:04,879
Speaker 1: I look at one of those pictures that you have

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Speaker 1: cooked up something, Betty Crock ain't got none on you.

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Speaker 1: You gotta stop. Man. This is what we're gonna do. Man,

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00:20:11,960 --> 00:20:13,480
Speaker 1: this we're gonna do. Man, We're gonna go to the

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Speaker 1: NFL network. Me and you gonna do a cooking and

395
00:20:16,600 --> 00:20:19,040
Speaker 1: bacon show. Look at the NFL network because all these

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00:20:19,080 --> 00:20:21,879
Speaker 1: football players can cook and bake, and we're gonna go

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Speaker 1: from city to city and take a show. Me and

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Speaker 1: you hosting. Brother. You're gonna be cooking and barbecue and

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Speaker 1: I'm gona be baking. That's what we gonna do for

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Speaker 1: NFL Network. I'm gonna be eating everything you cook. But

401
00:20:32,800 --> 00:20:35,360
Speaker 1: we just do that. We're gonna do it. A thank

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00:20:35,359 --> 00:20:39,560
Speaker 1: you for coming on this show, man, Tracy Brother. You

403
00:20:39,640 --> 00:20:42,199
Speaker 1: know how I feel about you man, That one at

404
00:20:42,200 --> 00:20:47,080
Speaker 1: all time Great, Dian Sanders, you need to check out

405
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