WEBVTT - REPLAY - LaRUSSELL - What Is This Egg Sandwich Worth To You 0:00:00.120 --> 0:00:04.440 Welcome to another episode of Eating While Broke. I'm your host, 0:00:04.440 --> 0:00:09.840 Colleen Witz, and today we have in the building music artists, 0:00:10.560 --> 0:00:17.480 philosopher entrepreneur Larussell, and I am truly excited. Nothing made 0:00:17.520 --> 0:00:19.600 my day more than like what two days ago when 0:00:19.680 --> 0:00:21.960 your crew I think his crew confirmed like two or 0:00:22.000 --> 0:00:24.599 three days ago, and it literally they were like, holy 0:00:24.600 --> 0:00:26.599 why are you so silent? You're supposed to be happy? 0:00:26.600 --> 0:00:27.880 And I was like, well, I'm just making sure you 0:00:27.920 --> 0:00:29.440 tell me the date because if you tell me a 0:00:29.520 --> 0:00:32.040 month from now, I'm not getting excited, because just in 0:00:32.040 --> 0:00:34.560 case something happens. And she was like, so you're happy, 0:00:34.600 --> 0:00:37.199 I said, what's the date two days from now? I said, hell, yeah, 0:00:37.240 --> 0:00:40.159 I'm happy. Girl Danks shout outs and Nicole from the 0:00:40.159 --> 0:00:44.159 Black Effect for booking you. Super happy to have you. 0:00:44.240 --> 0:00:46.199 I love the name of your company and I love 0:00:46.240 --> 0:00:49.199 what you're about. I'm the name of his company is 0:00:49.200 --> 0:00:54.560 called Good Come Penny as in Points, which I was like, 0:00:54.680 --> 0:00:59.160 ooh ooh, that's different, I said, Man, Larussell's hitting us 0:00:59.160 --> 0:01:00.960 with so much integ do you remind me of a 0:01:01.000 --> 0:01:03.400 cross between jay Z and Drake and anyone that has 0:01:03.440 --> 0:01:06.399 not heard your music or kind of even try to 0:01:06.600 --> 0:01:09.039 cyberspy on you. It was like really missing out, like 0:01:09.160 --> 0:01:12.640 on some good stuff. But since I have you in 0:01:12.680 --> 0:01:15.600 my kitchen, the eating while broke kitchen, I have to 0:01:15.640 --> 0:01:17.320 know what were you eating when you were broke? 0:01:18.000 --> 0:01:18.319 Man. 0:01:19.319 --> 0:01:22.800 Today I'm going to be making an egg sandwich. This 0:01:23.080 --> 0:01:25.039 was a classic. My mama taught me how to make 0:01:25.080 --> 0:01:27.480 eggs when I was like five, and I used to 0:01:27.480 --> 0:01:29.560 wake up every morning and make eggs and that was 0:01:29.600 --> 0:01:31.720 the only thing I knew how to make. So we 0:01:31.880 --> 0:01:34.640 taking it back to the basics. We got some eggs, 0:01:34.760 --> 0:01:37.360 we got some salt and pepper. Today we're gonna be 0:01:37.360 --> 0:01:40.560 doing it on garlic bread. Yeah, because I usually use 0:01:40.640 --> 0:01:42.520 regular bread and we just throw it in a toaster. 0:01:42.640 --> 0:01:45.280 But my boy Austin was like, you gotta do garlic bread, 0:01:45.400 --> 0:02:09.760 so I figured we just spice it up today. 0:02:10.360 --> 0:02:13.880 Yeah, we had a whole discussion about the whole garlic bread, 0:02:13.919 --> 0:02:16.280 you and I because I've actually never even thought of 0:02:16.320 --> 0:02:18.519 garlic bread. Actually, the first time I ever had garlic 0:02:18.560 --> 0:02:21.240 bread for real, for real was the Texas toast in 0:02:21.320 --> 0:02:23.720 the box. And now if you go into a store, 0:02:24.280 --> 0:02:27.480 it is sold out, like you can't get it. It's 0:02:27.520 --> 0:02:31.000 a miracle. If you find one maybe on eBay, but 0:02:31.120 --> 0:02:34.239 I don't know the pandemic. Just like said, take away 0:02:34.280 --> 0:02:38.239 the best bread on earth. But I'm excited to eat 0:02:38.280 --> 0:02:42.080 with you, so let's get it cracking. Oh my gosh, 0:02:42.800 --> 0:02:49.800 egg let's get it cracked, all right. I listened to 0:02:49.919 --> 0:02:53.880 rap music so much that my girlfriend and I shout 0:02:53.919 --> 0:02:58.440 out to a lap behind the mirror over there. I 0:02:58.480 --> 0:03:00.840 listened to rap soap music so much that I actually 0:03:00.919 --> 0:03:03.799 speak in metaphors and sometimes people have to stop me 0:03:03.880 --> 0:03:06.280 and say, coly, we get it. You know you don't 0:03:06.280 --> 0:03:07.959 have to. You don't have to rebreak it down in 0:03:08.040 --> 0:03:08.880 puzzle times. 0:03:09.320 --> 0:03:11.920 You know, I'm a metaphor speakers. Can I move this 0:03:12.000 --> 0:03:12.920 so I can crack some eggs? 0:03:12.960 --> 0:03:13.160 Here? 0:03:14.360 --> 0:03:16.160 Slide over to my side the greatest? 0:03:18.360 --> 0:03:19.320 Are you eating one too? 0:03:19.360 --> 0:03:21.120 So I should make all you have to cook for 0:03:21.160 --> 0:03:23.800 both of us because if it's trash, we can both 0:03:23.840 --> 0:03:27.280 discover that garlic bread egg sandwiches is just. 0:03:27.240 --> 0:03:30.080 Not I'm finna drop some butter up in here, because 0:03:30.120 --> 0:03:32.919 my mom would be like, use some pam so you 0:03:33.000 --> 0:03:35.120 don't leave eggs stained all over there. 0:03:35.480 --> 0:03:36.920 Now, are you one of those people that are really 0:03:36.960 --> 0:03:40.360 going to use metal on a Yes? 0:03:40.760 --> 0:03:42.000 Yeah, yeah, I do. Use. 0:03:43.160 --> 0:03:44.400 We're not supposed to do that. 0:03:44.800 --> 0:03:47.440 Even every listener is hearing that scratching is like, what 0:03:47.560 --> 0:03:48.160 is he doing? 0:03:48.400 --> 0:03:49.080 That's crazy? 0:03:49.160 --> 0:03:51.800 What is he doing? His mama couldn't have ever let 0:03:51.880 --> 0:03:52.360 him do that. 0:03:52.960 --> 0:03:55.040 Man, she did. You wouldn't believe how much stuff my 0:03:55.080 --> 0:04:00.960 mom let me dot. I don't think we had teflon 0:04:01.160 --> 0:04:04.240 back then. Maybe I don't remember. 0:04:05.160 --> 0:04:08.720 You're right then it was like a luxury. I'm sure. Yeah, yeah, 0:04:08.760 --> 0:04:11.040 back then I think it was. You're right, you just 0:04:11.080 --> 0:04:13.920 had to butter everything down. Otherwise it's stuck. 0:04:13.760 --> 0:04:16.680 Or you get that good old pam spray and you 0:04:16.800 --> 0:04:18.599 in it. Oh I'm getting it all over there? 0:04:18.800 --> 0:04:23.240 Yeah, I'm not. I'm not a you know, So tell 0:04:23.320 --> 0:04:26.400 me a little bit about what was going on. I 0:04:26.440 --> 0:04:28.920 know this is like the first dish that you ever cooked, 0:04:28.920 --> 0:04:32.320 but tell me what was going on during the time of. 0:04:33.160 --> 0:04:37.200 Also, I usually add bacon, beet bacon bits, and chaddar cheese. 0:04:37.480 --> 0:04:41.560 But I heard y'all broke, so it wasn't a here, 0:04:42.640 --> 0:04:45.279 So we're gonna go pepper. I don't see salt over here. 0:04:45.320 --> 0:04:47.600 There's lors y'all struggling. 0:04:48.560 --> 0:04:54.040 Hey, yo, so much fun of us over here yet? 0:04:54.400 --> 0:04:56.080 You're not even gonna use lorries because. 0:04:57.400 --> 0:04:59.479 Now I'm not gonna use Larry. I've never done that. 0:04:59.520 --> 0:05:00.719 I'm trying to keep it authentic. 0:05:01.680 --> 0:05:04.440 Wow, okay, okay, I respect it to be honest. I 0:05:04.440 --> 0:05:08.200 don't use lowries. Well I just started to recently, but 0:05:08.240 --> 0:05:13.200 it's only because I married a black man from Detroit 0:05:13.240 --> 0:05:13.960 who believes. 0:05:13.760 --> 0:05:19.560 Lawry's is everything seasoning. Yeah, yes, yes, beautiful. 0:05:20.000 --> 0:05:25.040 So what was going on growing up? Like around when 0:05:25.040 --> 0:05:27.520 you were making egg sandwiches? I know you started at five, 0:05:28.080 --> 0:05:30.320 you know, making these, but like kind of tell me 0:05:30.360 --> 0:05:32.280 a little bit of your background growing up, Like were 0:05:32.320 --> 0:05:34.520 you middle class? 0:05:36.880 --> 0:05:40.880 I thought I was middle class until I got older 0:05:40.920 --> 0:05:44.480 and realized we're definitely lower middle class. But my pops 0:05:44.560 --> 0:05:47.080 was a hustler, so we were like we had enough 0:05:47.120 --> 0:05:50.520 money to be like the richest niggas in the broke 0:05:50.600 --> 0:05:56.279 neighborhood type shit you feel me, but definitely, uh, lower class, 0:05:56.360 --> 0:06:01.680 just regular neighborhood. Hard to describe when people ask that 0:06:01.800 --> 0:06:03.479 question because you got to kind of grow up in 0:06:03.520 --> 0:06:05.039 it to be familiar. 0:06:05.160 --> 0:06:06.599 Did you grow up in a two parent household? 0:06:07.000 --> 0:06:07.320 Yeah? 0:06:07.360 --> 0:06:07.960 Definitely. 0:06:08.400 --> 0:06:10.920 Wow, Okay, Okay. A lot of people on the show, 0:06:12.080 --> 0:06:19.000 they haven't I'm going in that's good. So when did 0:06:19.080 --> 0:06:20.159 you transition to music. 0:06:21.920 --> 0:06:26.280 I've been writing since I was like seven, whether through 0:06:26.360 --> 0:06:32.800 like writing poems or just journaling, drawing, just I've just 0:06:32.839 --> 0:06:35.360 always used kind of writing and art as like an 0:06:35.520 --> 0:06:40.520 artistic expression and form. So yeah, since I was seven, 0:06:40.839 --> 0:06:43.040 and it's kind of just cultivated. Me and my sister 0:06:43.680 --> 0:06:46.960 had this boom box and we used to download instrumentals 0:06:47.000 --> 0:06:50.960 from LimeWire and burn them on the cdy the instrumentals 0:06:51.040 --> 0:06:52.919 on the boom box and wrap over it. And I 0:06:52.960 --> 0:06:55.240 remember we had a wrapped over knock if you buck 0:06:56.000 --> 0:06:58.440 and I was going crazy, but my sister was better 0:06:58.480 --> 0:07:00.680 than me at the time, so I just had to 0:07:00.760 --> 0:07:01.279 keep working. 0:07:02.080 --> 0:07:03.479 Your sister was rapping too. 0:07:03.680 --> 0:07:05.160 Yeah, my sister was rapping too. 0:07:06.160 --> 0:07:07.320 So does she still rap? 0:07:07.560 --> 0:07:08.960 No, she doesn't. 0:07:09.160 --> 0:07:11.680 So you surpassed her in the rap skills and then 0:07:11.720 --> 0:07:13.880 she was like, I'm good. Is that what happened? 0:07:13.920 --> 0:07:15.840 I don't think she ever had a passion for it. 0:07:15.840 --> 0:07:17.920 It was just something we like to play around and do, 0:07:18.560 --> 0:07:20.520 and I just kind of stuck with it. 0:07:21.120 --> 0:07:26.720 Okay, okay, okay, that's pretty cool. So you is it 0:07:26.760 --> 0:07:30.600 that you like Drake because it like from what I've 0:07:30.640 --> 0:07:34.560 researched on you. Is that you from other articles and 0:07:34.880 --> 0:07:38.400 you could correct me if I'm wrong, But your goal 0:07:38.720 --> 0:07:42.760 was to be on the level I want to say, 0:07:42.760 --> 0:07:46.600 and on the I don't know, like numbers level, because 0:07:46.600 --> 0:07:49.559 obviously talent wise, you're on the same level as Drake, 0:07:50.000 --> 0:07:53.200 but I'm saying numbers wise, you want to be on 0:07:53.240 --> 0:07:57.880 the same level, but independently. Yeah, is that correct? 0:07:58.080 --> 0:08:03.640 Not necessarily numbers wise, but impacting notoriety wise. You know, 0:08:03.760 --> 0:08:07.520 I want people to respect me as such, and partially 0:08:07.560 --> 0:08:09.760 the way to do that is to put up the numbers. Right, 0:08:09.760 --> 0:08:12.080 If you're not scoring as well as Jordan, people don't 0:08:12.120 --> 0:08:16.000 expect you respect you like a Jordan, right, And yeah, 0:08:16.080 --> 0:08:18.360 to do that independently and just show people that it's 0:08:18.400 --> 0:08:23.560 possible to be the greatest at something without having to 0:08:23.680 --> 0:08:26.880 utilize someone else's infrastructure that they tell you got to 0:08:26.880 --> 0:08:28.960 go through and you got to use these methods and 0:08:29.000 --> 0:08:31.520 you got to sell away your ownership, you know, like 0:08:31.600 --> 0:08:34.680 everyone knows early on Drake didn't have his masters and 0:08:34.720 --> 0:08:37.600 had a horrible deal. I want to show people that 0:08:37.640 --> 0:08:39.440 you can get to that level without having to go 0:08:39.520 --> 0:08:39.800 through that. 0:08:39.960 --> 0:08:40.160 Right. 0:08:41.400 --> 0:08:44.560 When you say just want to rewind. You said it 0:08:44.640 --> 0:08:48.400 was important for you to have impact and notoriety, Like why, 0:08:49.360 --> 0:08:52.000 what does that even mean to me? 0:08:52.080 --> 0:08:57.680 It just it enables you to to It enables you 0:08:57.920 --> 0:09:01.000 to make change, like right now, feed the whole hood 0:09:01.040 --> 0:09:03.360 where I'm from. You know, from now to the end 0:09:03.360 --> 0:09:04.840 of the year, I've been feeding the hood out of 0:09:04.840 --> 0:09:07.160 my own pocket. And I've only been able to do 0:09:07.240 --> 0:09:10.560 that because of my impact and my notoriety. I've become 0:09:10.600 --> 0:09:12.840 so great that I make enough money to where I 0:09:12.840 --> 0:09:14.920 could take care of the place that birthed me right, 0:09:15.880 --> 0:09:17.920 And a lot of people don't get to do that 0:09:18.000 --> 0:09:20.160 because they don't have either the talent level or the 0:09:20.240 --> 0:09:23.120 resource to do it. I've been able to do it independently. 0:09:23.640 --> 0:09:25.800 I'm Finnah. Drop this garlic bread on this joint. 0:09:26.440 --> 0:09:29.720 It's already, it's already done, already toasted it. 0:09:29.840 --> 0:09:31.120 Oh that's crazy. 0:09:31.280 --> 0:09:32.839 Yeah, I try to cheat it because I wanted to 0:09:32.840 --> 0:09:35.720 get all up in your kool aid. Wow, So I 0:09:35.760 --> 0:09:41.560 put the temple because you can't find that anywhere intriguing. 0:09:42.040 --> 0:09:47.440 Let's try it. Let's be a team here. Dang, why 0:09:47.520 --> 0:09:49.360 do we have to break from your story? Though? 0:09:49.800 --> 0:09:50.000 Right? 0:09:50.920 --> 0:09:53.079 Is this not the hardest interview? Process. 0:09:53.520 --> 0:09:56.800 This is great, This is great. I'm a multitasker. 0:09:56.960 --> 0:09:58.960 I'm going to try this too. All right, so we 0:09:59.000 --> 0:10:03.280 get the bread everyone, we're getting the garlic bread situation 0:10:03.360 --> 0:10:05.000 together and we're putting eggs in it. 0:10:05.520 --> 0:10:07.880 Yeah, this is new. I've never had this. Shout out 0:10:07.880 --> 0:10:11.440 Austin off the store. Ye let me get right on there. 0:10:13.800 --> 0:10:16.679 Berthie was talking is mess about us being broke. 0:10:16.880 --> 0:10:19.079 Now, well, I was going to put garlic bread on there, 0:10:19.120 --> 0:10:21.679 but you know, you guys did it, so okay, I 0:10:21.760 --> 0:10:23.280 completely forgot you were. 0:10:23.280 --> 0:10:24.880 Going to actually make it. You don't even know how 0:10:24.920 --> 0:10:25.960 to make garlic bread, do you. 0:10:26.640 --> 0:10:29.320 I mean, I use Texas toes, so I was just 0:10:29.360 --> 0:10:31.120 going to throw it up on that joint and then 0:10:31.160 --> 0:10:33.319 it does what it does and you're good after. 0:10:34.640 --> 0:10:39.679 Let's trying. Okay, let's go back to notoriety and impact 0:10:39.880 --> 0:10:47.680 and you feeding your community. Okay, stealing all your eggs, buddy, 0:10:48.640 --> 0:10:51.560 All right, here we go. Do you want to sample 0:10:51.600 --> 0:10:54.680 it first before we get into the nuts and bolts. 0:10:57.360 --> 0:11:07.880 Sure, all right, let's try and see here we good? 0:11:08.960 --> 0:11:10.600 It did. It's a lot of bread. 0:11:11.000 --> 0:11:13.120 I think Texas garlic. 0:11:14.280 --> 0:11:15.760 It Texas. 0:11:16.320 --> 0:11:21.760 At least we now know we actually now know how 0:11:21.760 --> 0:11:23.640 to do it in the future. But there's way too 0:11:23.679 --> 0:11:24.320 much bread. 0:11:24.080 --> 0:11:26.080 On this one, way too much bread. 0:11:26.320 --> 0:11:30.120 It's like a bread with a side of eggs. It's 0:11:30.160 --> 0:11:33.320 actually garlic, a garlic bread sandwich. 0:11:35.240 --> 0:11:38.880 Would you ever serve the in almost mm hmmm. That 0:11:38.920 --> 0:11:44.720 could be an idea, but withinner bread, right, yeah, look 0:11:44.760 --> 0:11:46.360 at me? Do I Can we call it the eating 0:11:46.360 --> 0:11:48.760 whall Brooks? No, that would probably be horrible. Hunts to 0:11:48.840 --> 0:11:50.800 name it the eating whall broke sandwich while you're at 0:11:50.800 --> 0:11:53.120 a pay pay as you go? Is it pay as 0:11:53.120 --> 0:11:55.320 you go or pay what you want, pay what you want? 0:11:55.400 --> 0:11:55.959 Proud to pay? 0:11:56.080 --> 0:11:59.120 Will come sit with me so I can get all 0:11:59.200 --> 0:12:02.120 up in your I know he jumped off camera on 0:12:02.160 --> 0:12:09.480 that one, right, fine, real life, real life. So let's 0:12:09.520 --> 0:12:15.839 go into Momoss Cafe for a second. What inspired all 0:12:15.840 --> 0:12:21.000 of that? Mm hmmm, or at least a partner. 0:12:23.360 --> 0:12:28.839 Just seeing the need. There's a lot of homeless in 0:12:28.920 --> 0:12:32.320 Balayale and just people who don't get to eat. And 0:12:32.400 --> 0:12:35.320 I'm always outside, so I always see it. I'm always 0:12:35.320 --> 0:12:38.280 giving someone money or taking care of someone, whether my 0:12:38.320 --> 0:12:41.920 mom gonna drop off boxes of merch to the homeless 0:12:41.920 --> 0:12:46.360 community out there, to different encampments, and I'm just always 0:12:46.360 --> 0:12:48.960 trying to help, right, and this is the way that 0:12:49.000 --> 0:12:50.880 we can help now that I'm in a grander position. 0:12:52.000 --> 0:12:53.960 I've done a few of these prior this year, but 0:12:54.080 --> 0:12:56.520 just for a day. And when you do it today, 0:12:56.520 --> 0:12:58.679 it's like everybody don't get a chance to eat. So 0:12:58.920 --> 0:13:01.440 this time it was like, let's make sure everybody gets 0:13:01.440 --> 0:13:02.439 a chance to eat. 0:13:03.200 --> 0:13:06.600 Yeah, So I think what you're doing is great. I'm 0:13:06.600 --> 0:13:11.800 gonna circle back to your music again. So you're a 0:13:11.840 --> 0:13:15.880 talented artist again. For anyone that hasn't heard your music, 0:13:15.920 --> 0:13:18.200 I definitely would say you're in the same lay as 0:13:18.280 --> 0:13:22.440 jay Z and Drake, which, by the way, I'm a 0:13:22.480 --> 0:13:24.680 hardcore jay Z fan. Everyone that listens to this show 0:13:24.720 --> 0:13:27.959 knows this. I have a huge five foot painting that's 0:13:28.000 --> 0:13:30.560 literally the only one in the world that was custom 0:13:30.600 --> 0:13:33.079 made of jay Z like hanging out and from projects. 0:13:33.120 --> 0:13:33.880 I'm from Brooklyn. 0:13:35.120 --> 0:13:35.720 There it goes. 0:13:36.800 --> 0:13:42.720 But I will say this in all truest form. Currently, 0:13:43.040 --> 0:13:45.760 over the last couple of years, I listen to Drake 0:13:45.840 --> 0:13:48.720 more and I feel guilty. I feel like I'm cheating, 0:13:48.920 --> 0:13:51.600 like for real, Like I don't let nobody know that, 0:13:51.679 --> 0:13:53.600 Like nobody knows that. This is the first time I've 0:13:53.640 --> 0:13:56.280 said it out loud, but in my heart, I'm like, Yo, 0:13:56.480 --> 0:13:58.160 just listen to jay Z today, don't You don't have 0:13:58.200 --> 0:14:01.920 to always pick Drake, but I listened to your lyrics. 0:14:02.000 --> 0:14:04.880 I'm just wondering, like, what did? Have you ever been signed? 0:14:07.640 --> 0:14:11.440 Not in the capacity that artists get signed, like, I've 0:14:11.480 --> 0:14:13.520 never been signed to a major deal. All of my 0:14:13.600 --> 0:14:14.079 deals have. 0:14:14.080 --> 0:14:16.599 Been partnerships, like distribution deals. 0:14:17.480 --> 0:14:20.720 No, I've done like record deals, but in partnership form 0:14:20.760 --> 0:14:23.920 like fifty to fifty profit shares, like I don't belong 0:14:24.000 --> 0:14:27.040 to anyone on my own entity and we just split 0:14:27.080 --> 0:14:30.440 profit versus when a record label usually signed to you, 0:14:30.440 --> 0:14:32.600 you're in like a royalty deal and they own your shit. 0:14:32.760 --> 0:14:34.840 And if they don't own your shit, they likense it 0:14:34.920 --> 0:14:37.280 for twenty years and they have power and rule over 0:14:37.320 --> 0:14:39.360 when you release and how you release to any of that. So, 0:14:39.400 --> 0:14:42.120 I've never been in a major deal. All of my 0:14:42.200 --> 0:14:43.560 deals have been partnerships. 0:14:44.000 --> 0:14:46.680 Currently, are you in a partnership deal or are you independent? 0:14:47.480 --> 0:14:49.920 I've been independent the entire time, So all of these 0:14:49.960 --> 0:14:53.320 partnerships are completely like me and my team do everything. 0:14:53.360 --> 0:14:57.520 You see, you're controlling all the marketing everything. So and 0:14:57.560 --> 0:15:00.360 they're controlling because nowadays it's a little confusing what record 0:15:00.440 --> 0:15:02.880 label is really bringing to the table at this point. 0:15:03.240 --> 0:15:08.280 It depends now I mean with I mean if oh 0:15:08.320 --> 0:15:10.760 my gosh, why am I spacing when it comes to 0:15:11.360 --> 0:15:13.600 who is Draked in Lil Wayne? And what's their name 0:15:13.600 --> 0:15:17.280 of their young Money is it? No, it's not young Money, 0:15:17.320 --> 0:15:23.640 it's Ovo but no, no, no, he was signed to Lil Wayne, 0:15:23.680 --> 0:15:30.160 who was the cash So they're so from what I 0:15:30.200 --> 0:15:33.640 know of the history of uh, the music industry, Birdman 0:15:33.800 --> 0:15:38.920 had the best deal in the industry. So young money, 0:15:38.960 --> 0:15:42.640 cash Money has literally the best deals on the table. 0:15:43.360 --> 0:15:47.440 Cash money, cash money. So if cash Money calls you 0:15:47.520 --> 0:15:51.280 up right now, I'm just playing it. It was advocate with 0:15:51.880 --> 0:15:52.640 no to see. 0:15:52.680 --> 0:15:57.320 There's a cash Money had the best deal in terms 0:15:57.320 --> 0:16:00.880 of their deal with Republic, not in the deals that 0:16:00.920 --> 0:16:02.040 they gave artists. 0:16:02.160 --> 0:16:04.480 Really, you don't think they gave artists really good deals? 0:16:04.640 --> 0:16:07.440 No, because they Drake didn't have his masters. He just 0:16:07.480 --> 0:16:09.520 got him. He was in a royalty deal. Lil Wayne 0:16:09.600 --> 0:16:11.760 had to take him to court to get his money. 0:16:12.040 --> 0:16:15.640 How could they be in a great deal? Tiger has 0:16:15.680 --> 0:16:17.920 been complaining for years, how could they be in a 0:16:17.960 --> 0:16:19.600 great deal that doesn't make any sense. 0:16:19.920 --> 0:16:21.080 Yeah, I didn't know that. 0:16:21.600 --> 0:16:25.400 Yeah, but yeah, cash Money had a substantial deal. 0:16:25.560 --> 0:16:25.720 You know. 0:16:25.840 --> 0:16:27.720 Wen dy Day was a part of helping put that 0:16:27.800 --> 0:16:30.040 together with Republic. They really broke the bank. 0:16:30.760 --> 0:16:33.960 When did you? So you're a music artist? What is 0:16:34.040 --> 0:16:37.840 intriguing about you is, for instance, today we gave you 0:16:38.080 --> 0:16:44.560 a release, Clarence, and you sat there quietly and read it. 0:16:45.200 --> 0:16:48.200 You're a businessman all the way through. So were you 0:16:48.240 --> 0:16:50.360 do you think you're an entrepreneur before you were an artist? 0:16:50.720 --> 0:16:55.800 Definitely? Definitely. Before I was releasing art, I was selling beats, 0:16:56.040 --> 0:16:59.840 I was making like album covers for people and selling 0:17:00.800 --> 0:17:05.840 I've been I used to sell swishers. One of your parents, Yeah, 0:17:06.000 --> 0:17:08.359 my pops was a hustler. He sold everything under the 0:17:08.440 --> 0:17:10.199 sun except drugs, like everything. 0:17:10.240 --> 0:17:12.440 It's gonna be my next question because when I hear hustler, I'm. 0:17:12.359 --> 0:17:13.320 Like, what was he saying there? 0:17:14.720 --> 0:17:16.320 Everything exactly? 0:17:16.359 --> 0:17:19.080 So you got your entrepreneur spirit from him, and then 0:17:19.160 --> 0:17:23.080 your talent girls kind of came from you and your sister, 0:17:23.200 --> 0:17:24.760 like in this boombox. 0:17:25.560 --> 0:17:29.680 Kind of my pops as well. He's very creatively inclined, right, 0:17:29.760 --> 0:17:32.960 and he's a problem solver, right, And I feel like 0:17:33.080 --> 0:17:35.280 a part of my talent and just my skill, my 0:17:35.359 --> 0:17:38.879 business acumen is because I'm a problem solver. My favorite 0:17:38.880 --> 0:17:41.120 thing to say is I'll figure it out, and I will. 0:17:41.440 --> 0:17:44.280 Yeah, yeah, yeah, spoken like a true entrepreneur. You know 0:17:44.280 --> 0:17:47.919 how to pivot, RIGHTVT. Yeah, that's whenever I see a problem, 0:17:48.000 --> 0:17:50.880 I'm always like, it's not a problem, it's a challenge, right. 0:17:50.960 --> 0:17:54.000 What I was I was walking to get my daughter 0:17:54.040 --> 0:17:55.600 the other day and I was talking with my brother 0:17:55.800 --> 0:17:59.120 and I was like, Man, are you looking for problems 0:17:59.160 --> 0:18:02.440 or are you looking for loosening? You usually find whatever 0:18:02.480 --> 0:18:03.120 you're looking for. 0:18:04.320 --> 0:18:08.600 I like that, you know what you say? How I think. 0:18:08.760 --> 0:18:12.000 I think that's why I like you so much. I genuinely, 0:18:13.160 --> 0:18:16.360 I genuinely fuck with you hard. Do I say fuck 0:18:16.400 --> 0:18:20.280 on the show ever? Really, I genuinely mess with you. 0:18:20.560 --> 0:18:23.080 I was just like, yo, is he as dope? So 0:18:23.680 --> 0:18:25.960 what I've learned being a Christian and just living in 0:18:26.000 --> 0:18:28.679 the world is like, there's so many dope people that 0:18:28.760 --> 0:18:33.359 are doing great things externally. But now that I'm old, older, 0:18:34.760 --> 0:18:37.880 I've grown enough, wasn't to ask myself, well, if they're 0:18:37.960 --> 0:18:41.399 externally have all this integrity I just wonder, like if 0:18:41.440 --> 0:18:44.639 I was a fly on their wall at home, you know, 0:18:45.119 --> 0:18:48.480 do they carry that same level of integrity. When I 0:18:48.520 --> 0:18:51.800 listen to some of your rap lyrics, I'm like, Okay, 0:18:52.240 --> 0:18:54.760 they're great, And then there's some that teeter into like 0:18:55.640 --> 0:18:59.760 how you enjoy women in the past. I don't know 0:18:59.760 --> 0:19:02.640 if it it's current. I don't know. You know, it's 0:19:02.640 --> 0:19:05.000 hard being a man. I'm not a man, So I 0:19:05.160 --> 0:19:08.399 just wondering, like, I think, if. 0:19:08.240 --> 0:19:09.920 You are a fly on the wall in my house, 0:19:10.000 --> 0:19:13.320 you'd see a human and supreme form right in every 0:19:13.400 --> 0:19:16.720 aspect on their roller coaster and on their journey. I 0:19:16.760 --> 0:19:20.760 think there's everyone around me could speak to my heart 0:19:20.880 --> 0:19:23.960 and my greatness and my moral and my character. But 0:19:24.040 --> 0:19:27.720 I also have issues as a human as well that 0:19:27.920 --> 0:19:30.320 I have to develop from and that I've had to 0:19:30.359 --> 0:19:35.399 grow from just through a journey. Right, Like you you 0:19:35.520 --> 0:19:38.600 learn self respect and you learn value, and you learn 0:19:38.680 --> 0:19:42.399 respecting other people throughout your journey, depending on your experience 0:19:42.400 --> 0:19:45.199 and you're surrounding and what you witness. Right, most of 0:19:45.280 --> 0:19:48.200 us just replicate whatever we see. If you don't see 0:19:48.240 --> 0:19:52.280 anybody in like loving and nurturing situations and providing that 0:19:52.480 --> 0:19:55.159 you don't often replicate it, right, because that's not something 0:19:55.200 --> 0:19:58.800 you're familiar with. So just through that process. Of course, 0:19:59.200 --> 0:20:02.119 I'm a human, but I think for the most part, 0:20:02.680 --> 0:20:05.080 what you see externally of me is what you see 0:20:05.119 --> 0:20:07.719 and when you meet me, I'm the exact same person. 0:20:07.840 --> 0:20:14.240 Right when I hear your lyrics, you're I feel like 0:20:14.359 --> 0:20:17.800 you're vulnerable, You're you're honest with yourself, and I think 0:20:17.920 --> 0:20:20.440 for a lot of men, I don't want to say 0:20:20.440 --> 0:20:23.880 a lot of men, for humans, I think we we 0:20:24.000 --> 0:20:26.080 tend to either tell ourselves the truth or we tell 0:20:26.119 --> 0:20:30.080 ourselves a lie, and it's the battle of you know, 0:20:30.200 --> 0:20:32.760 but the only way to grow is to tell yourself 0:20:32.760 --> 0:20:35.960 the truth. So there's a lot of vulnerability in your lyrics, 0:20:36.080 --> 0:20:37.720 and I love it like I love it well, the 0:20:37.720 --> 0:20:40.320 same reason why I love a lot of y'all. You know, 0:20:40.760 --> 0:20:45.040 you are my top three, you know, come, so now 0:20:45.440 --> 0:20:49.200 I do do snooping. Obviously I had to cyberstock the 0:20:49.240 --> 0:20:53.159 hell out of you, but I noticed you were like, 0:20:53.280 --> 0:20:58.399 if you're a fan of mine, you come directly to me, Like, 0:20:58.560 --> 0:21:01.560 how did you even conceive that concept of like you 0:21:01.560 --> 0:21:03.119 want to come to my show? You buy the tickets 0:21:03.119 --> 0:21:05.480 for me? No, ticket mass and no middle man, Like 0:21:05.840 --> 0:21:09.000 where did that come from? 0:21:09.119 --> 0:21:09.560 Life? 0:21:09.840 --> 0:21:12.800 That's always been the process, you know, Like I've watched 0:21:12.800 --> 0:21:16.040 my dad hustle, and everyone who bought product from him 0:21:16.400 --> 0:21:18.600 pulled up on him or he pulled up on them. 0:21:18.840 --> 0:21:21.359 If you want something from Larussell, you have to go 0:21:21.400 --> 0:21:24.800 communicate with Larussell. When you start adding third parties, you 0:21:24.840 --> 0:21:28.119 could either miss opportunity or something get misplaced. Like I 0:21:28.200 --> 0:21:30.720 used to do booking for a theater and I was 0:21:30.760 --> 0:21:33.280 trying to book certain artists and I'd have to go 0:21:33.359 --> 0:21:36.879 through their agents and It'll be like a caaw whatever. 0:21:37.000 --> 0:21:39.879 Sometimes they shut you down, get to it, and then 0:21:39.920 --> 0:21:42.000 when I meet them later, I'm like, bro, I was trying. 0:21:41.840 --> 0:21:43.200 To get you for it would have been dope because 0:21:43.240 --> 0:21:44.879 I was building this thing. And they're like, man, I 0:21:44.880 --> 0:21:48.080 didn't even know right, And that's because and they ain't 0:21:48.119 --> 0:21:51.200 hollering at you. And then as the more middleman you have, 0:21:51.440 --> 0:21:54.840 the more pie that's getting dipped into. And I'm a 0:21:54.840 --> 0:21:57.320 firm believer in if I'm splitting pie, it needs to 0:21:57.320 --> 0:21:59.600 be with people who helped me bake the pie, not 0:21:59.680 --> 0:22:03.120 someone one who's just there. Because the end of this 0:22:03.160 --> 0:22:05.280 is a standard. You need to have a business manager. 0:22:05.359 --> 0:22:07.399 You need to have this that like, we're not going 0:22:07.480 --> 0:22:10.520 to do that. You got to actually provide something. If 0:22:10.520 --> 0:22:12.639 you didn't bring no ingredients or help bake this, you 0:22:12.640 --> 0:22:13.960 shouldn't get a slice of it. 0:22:14.800 --> 0:22:17.920 Now, you do have a team, because to get to you, 0:22:18.560 --> 0:22:21.560 I tried emailing. Okay, I was like, this is the email, 0:22:21.880 --> 0:22:23.800 this is how I gets hel But you do have 0:22:23.800 --> 0:22:25.640 a team. Do you have a role amongst your team 0:22:25.680 --> 0:22:29.679 that they don't get to say no, that you have 0:22:29.760 --> 0:22:31.480 to at least they have to at least present the 0:22:31.520 --> 0:22:34.040 opportunity to you. Because that's a valid point that happens 0:22:34.040 --> 0:22:34.560 in the industry. 0:22:34.760 --> 0:22:37.679 Just about everything comes to me. And I may have 0:22:37.880 --> 0:22:41.639 seen this, I was telling Austin. No, I'm for sure 0:22:41.840 --> 0:22:44.200 I have. I was telling Austin when it first came, 0:22:44.680 --> 0:22:46.919 I had seen the show similar and I was like, 0:22:47.800 --> 0:22:49.840 I don't know because I seen the time the eating 0:22:49.840 --> 0:22:51.520 while broke thing, and I feel like a lot of 0:22:51.520 --> 0:22:54.440 people play on like poor people and shit, and I didn't. 0:22:54.600 --> 0:22:56.440 I didn't like it. So I was just like, ah, 0:22:56.520 --> 0:22:58.280 I'm not gonna deal with that right now. Let me 0:22:58.320 --> 0:23:00.760 see as it cultivates. So I've seen it. There's not 0:23:00.840 --> 0:23:03.080 too much that come through the email that I don't see, 0:23:03.320 --> 0:23:05.680 and if I don't see it, my two right hands 0:23:05.960 --> 0:23:08.720 always see it and it still makes its way to me. 0:23:08.840 --> 0:23:10.919 So with the eating when I broke, that was one 0:23:10.960 --> 0:23:14.600 of the reasons. I was like, ah, the title, don't 0:23:14.720 --> 0:23:17.760 I don't like when people play on the on poverty, 0:23:17.800 --> 0:23:18.960 and like, it's just. 0:23:18.840 --> 0:23:24.399 Like when I created Eating While Broke, I I was like, 0:23:24.440 --> 0:23:28.399 I just I have so many dope, successful friends that 0:23:28.440 --> 0:23:32.480 are like millionaires, influence celebrities, entrepreneurs, and they always have 0:23:32.520 --> 0:23:35.000 these crazy stories like they were in jail, or they 0:23:35.000 --> 0:23:39.320 were male escorts or just crazy ass stories, and I 0:23:39.359 --> 0:23:41.080 love them. I lived for them. We go on to hiking, 0:23:41.160 --> 0:23:43.360 like tell me more, what else did you do? You're 0:23:43.400 --> 0:23:46.520 a hooker? Okay, let's there, you know, And so I 0:23:46.600 --> 0:23:49.120 just love the journey. I actually don't even I do 0:23:49.240 --> 0:23:51.720 enjoy the solutions, but I love the journey. I love 0:23:51.760 --> 0:23:54.239 the storytelling. I love the hero's journey. And so when 0:23:54.280 --> 0:23:56.480 I came up with Eating While Broke, I was like, well, 0:23:56.480 --> 0:23:58.239 we got to start it at the route you know 0:23:58.440 --> 0:24:01.199 that everyone can relate to, like, you know, people that 0:24:01.240 --> 0:24:03.520 are aspiring rappers that are literally only have two pennies 0:24:03.520 --> 0:24:05.920 to rub together, and I named it Eating while Broke. 0:24:06.600 --> 0:24:09.840 But then I realized, damn, every time I pitched the show, 0:24:10.080 --> 0:24:13.359 I have to say, hey, I have this great opportunity 0:24:13.400 --> 0:24:16.760 for you. It's ignore the name, let me tell you 0:24:16.800 --> 0:24:19.720 what it is. And I always have to say, ignore 0:24:19.760 --> 0:24:21.680 the name, and then I tell them, you know, the 0:24:21.720 --> 0:24:24.520 show is about inspiring people and just kind of leveling 0:24:24.560 --> 0:24:27.600 with them and inspiring them that they can do exactly 0:24:27.600 --> 0:24:29.280 what you did, or they should believe in themselves no 0:24:29.359 --> 0:24:31.800 matter what their environment is in. But I always have 0:24:31.840 --> 0:24:35.280 to do this, dang explain her on eating wall Sometimes. 0:24:35.320 --> 0:24:37.880 That's why, like certain things would get to me through email, 0:24:37.960 --> 0:24:41.240 but since it doesn't have full context, it's like I 0:24:41.280 --> 0:24:43.679 can't tend to it right because it doesn't resonate. But 0:24:43.720 --> 0:24:46.199 that's why I'm always somebody. I'm so open. If you 0:24:46.240 --> 0:24:49.359 see me anywhere, you can come to me and address me. 0:24:49.680 --> 0:24:52.399 And once I meet you and feel your energy, it's like, oh, okay, 0:24:52.440 --> 0:24:55.439 that makes sense, right, But emails have no context, like 0:24:55.560 --> 0:24:57.760 that's just you gotta take it for whatever you want. 0:24:59.000 --> 0:25:03.000 I'm uh. Pippole told me this once. He said, if 0:25:03.040 --> 0:25:04.879 they locked the door, you're climbing through the window. I 0:25:04.920 --> 0:25:08.119 was like, oh, he didn't respond. He Nicole, better use 0:25:08.200 --> 0:25:22.680 that my heart email drop this Charlottemade you know it's 0:25:22.760 --> 0:25:26.240 running this show, and uh, you know, get his attention. 0:25:27.200 --> 0:25:28.800 And not only did I do that, but I liked 0:25:28.840 --> 0:25:32.600 you so much. I literally was like Earner Leisure should 0:25:32.640 --> 0:25:35.280 have him, Charlemagne should have him, all these people should 0:25:35.320 --> 0:25:38.440 have him, and she was like, I think they already did. 0:25:38.680 --> 0:25:40.439 Like I was like the last ones at the table, 0:25:40.480 --> 0:25:42.720 like these are the shows he should be on. I 0:25:42.720 --> 0:25:44.719 don't even I don't even never had an opportunity meet 0:25:44.760 --> 0:25:46.440 with you, but I was like, dam all your publicists 0:25:46.440 --> 0:25:48.760 over there, like this is who I want. Love it 0:25:49.359 --> 0:25:53.720 and and that's you know why we named the show, 0:25:54.040 --> 0:25:55.720 you know, at the end of the day, eating while broke. 0:25:55.760 --> 0:25:58.280 But I get it because I literally every time I 0:25:58.320 --> 0:26:00.880 sell someone on the idea, I'm like, just ignore the name, 0:26:01.880 --> 0:26:04.359 ignore the name. But I'm glad that you take time 0:26:04.400 --> 0:26:07.479 to come and sit with me and super excited. I 0:26:07.520 --> 0:26:14.359 love literally everything you're about. And sorry, one of the 0:26:14.400 --> 0:26:20.160 things that kind of surprised me is the entrepreneur in 0:26:20.200 --> 0:26:26.159 you and like, also, like, why did you name your 0:26:26.240 --> 0:26:28.840 company the Good Company? 0:26:29.280 --> 0:26:29.520 Right? 0:26:30.080 --> 0:26:32.960 Well, I mean good company just because there's a quote. 0:26:33.000 --> 0:26:35.240 Let's say your mama say you just by the company 0:26:35.280 --> 0:26:37.919 you keep, right, So I feel like good company is 0:26:38.040 --> 0:26:40.720 encompassing of just I like to have good people around me, 0:26:40.840 --> 0:26:43.520 and we build great energy when we go into places. 0:26:43.560 --> 0:26:46.520 We're a good company to have, right, Just that name 0:26:46.720 --> 0:26:49.640 is welcoming. And then I use pennies because I feel 0:26:49.640 --> 0:26:52.880 like pennies are undervalued and overlooked. Right. If you see 0:26:52.920 --> 0:26:54.840 a penny on the ground, you usually don't stop and 0:26:54.840 --> 0:26:57.080 pick it up. But imagine if you stopped and picked 0:26:57.160 --> 0:26:59.720 up every penny you walk past throughout your whole life, 0:27:00.320 --> 0:27:02.439 have more money than a lot of the people besides you. 0:27:02.520 --> 0:27:05.120 Even though it's a penny. There's a multitude of them, 0:27:05.200 --> 0:27:08.320 like we passed them up all the time everywhere, and 0:27:08.359 --> 0:27:11.800 no one really cares. Right, But it exists for a reason. 0:27:12.800 --> 0:27:17.840 I sometimes think pennies exist to go in my daughter's mouth. Right, 0:27:19.000 --> 0:27:21.560 that's a terrible joke. I'm a new mom. I'm a 0:27:21.560 --> 0:27:24.000 brand new mom. I spend most of my days trying 0:27:24.040 --> 0:27:26.120 to convince my daughter not to try a new way 0:27:26.119 --> 0:27:29.719 to commit suicide. Right right now, now you see why 0:27:29.800 --> 0:27:32.919 our parents are like tired by eight o'clock because they 0:27:32.960 --> 0:27:35.199 like spent the entire day, like what do you have 0:27:35.280 --> 0:27:41.600 to do next? But what can people expect from you 0:27:42.480 --> 0:27:43.879 in the future music wise? 0:27:45.440 --> 0:27:48.000 A ton of it, A whole lot of it. 0:27:48.080 --> 0:27:51.200 You know. I'm someone I live by this theory of 0:27:51.280 --> 0:27:54.399 like leaving empty. I don't want to leave with nothing 0:27:54.480 --> 0:27:56.840 on my plate and all the music I have I 0:27:56.880 --> 0:27:59.600 intend to release and get out. I don't want to 0:27:59.640 --> 0:28:04.960 sit on things for years. I'm currently building crazy infrastructure 0:28:05.000 --> 0:28:07.800 at home. I keep saying I'm building Disneyland because we're 0:28:07.800 --> 0:28:13.760 building something like that completely laterally. But really, I don't know. 0:28:13.840 --> 0:28:16.240 I don't have any expectation of myself. So I think 0:28:16.280 --> 0:28:18.719 people shouldn't. They should just enjoy the journey. Like how 0:28:18.800 --> 0:28:20.720 you say you've been spying, Like I hope when you 0:28:20.760 --> 0:28:23.199 spy you're smiling because it's just it's a hell of 0:28:23.200 --> 0:28:25.360 a show to watch, you know, it's a beautiful shavn't 0:28:25.359 --> 0:28:28.719 got to see too many artists actually make it in 0:28:28.760 --> 0:28:31.840 front of us, right, Like we see the resulting that 0:28:31.960 --> 0:28:34.479 the label post and share, but we don't see like 0:28:35.000 --> 0:28:37.399 them going city to city. Hey yo, I'm gonna do 0:28:37.400 --> 0:28:39.000 a pop up, you know, Like we don't get to 0:28:39.040 --> 0:28:41.360 see that part of the journey, and I'm showing all 0:28:41.400 --> 0:28:43.480 of it. I'm showing us running merch for filming out 0:28:43.480 --> 0:28:46.400 of my house. My mom is dropping them, dropping them off, 0:28:46.440 --> 0:28:49.320 like I'm showing the entire process, and we're sharing the 0:28:49.400 --> 0:28:52.560 gyms along. So I think people should just stay tuned 0:28:52.640 --> 0:28:56.360 and this We got enough sequels to beat the Fast 0:28:56.440 --> 0:28:59.320 and Furious series, you know, like we're coming. 0:28:59.120 --> 0:29:03.360 Like that when you do your pop YouTube pop up shows, right. 0:29:03.320 --> 0:29:06.120 We're doing one tonight. I just I just got off 0:29:06.120 --> 0:29:08.120 a plane and I was like, man, I want to 0:29:08.160 --> 0:29:10.120 do a show. So we announced it and now the 0:29:10.160 --> 0:29:13.520 show tickets have been selling tonight. It's going to be 0:29:13.600 --> 0:29:20.320 at where going to be? This is This one's gonna 0:29:20.320 --> 0:29:22.840 be special because it's an unplugged version and it's like 0:29:22.920 --> 0:29:23.960 live Q and A like. 0:29:23.880 --> 0:29:29.040 People, I'm not gonna lie like I would love to go. 0:29:32.720 --> 0:29:39.480 Please. What's dope about our shows is like this one 0:29:39.720 --> 0:29:42.200 is a bit different, but generally with our shows, like 0:29:42.560 --> 0:29:45.000 I use the second half of my set to just 0:29:45.120 --> 0:29:47.280 let the fans choose the songs they want to hear, 0:29:47.440 --> 0:29:49.920 and I rap whatever they say they want to hear. Right, 0:29:49.960 --> 0:29:52.959 So it's like a really interactive show. We did one 0:29:53.040 --> 0:29:54.960 in New York and Brooklyn. When we went out there, 0:29:55.000 --> 0:29:57.640 it sold out in six hours, five hundred tickets. So 0:29:58.040 --> 0:30:00.800 now I've just kind of been in this wave where 0:30:00.800 --> 0:30:02.880 it's like I just be like, I feel like doing it, 0:30:02.920 --> 0:30:05.120 and we do it and it usually goes well. 0:30:06.160 --> 0:30:08.920 And then who kind of does the logistics? 0:30:09.360 --> 0:30:12.560 So myself for Nadi, he's a member of my team. 0:30:12.640 --> 0:30:16.760 He helps with booking, Tiata helps with logistics. Milli is 0:30:16.800 --> 0:30:19.000 on my team. So anytime we go to a tour 0:30:19.080 --> 0:30:20.120 route and she kind of. 0:30:20.080 --> 0:30:24.520 Plans and give a guy and girl team you yeah, yeah, okay, 0:30:24.760 --> 0:30:26.600 I like that because sometimes you work with people and 0:30:26.640 --> 0:30:31.560 they like Slayholder, like Charlemagne's company is pretty much ran 0:30:31.600 --> 0:30:34.040 by women black women, which is amazing by the way 0:30:34.080 --> 0:30:36.080 he treat the man. 0:30:36.480 --> 0:30:38.760 I wouldn't be where I am without women. I have 0:30:38.840 --> 0:30:41.960 a team of like the most incredible creative intuit in 0:30:42.280 --> 0:30:44.840 women when it comes to just business and everything. 0:30:45.880 --> 0:30:48.320 Now, one of the things I did see, and I 0:30:48.360 --> 0:30:52.560 could be wrong, maybe lack of research, but I feel 0:30:52.560 --> 0:30:55.120 like on one of the things you have posted was 0:30:55.200 --> 0:30:57.360 like if people buy your records, they have like some 0:30:57.480 --> 0:30:59.440 kind of ownership in it. 0:30:59.800 --> 0:30:59.960 Yeah. 0:31:00.080 --> 0:31:03.160 Yeah, So not necessarily if you buy it some people. 0:31:03.560 --> 0:31:07.080 So on Usually on projects, I'll sell my album before 0:31:07.120 --> 0:31:10.760 it comes to streaming, and anyone who buys that project 0:31:10.960 --> 0:31:13.880 is up for selection to receive a royalty. So I 0:31:14.000 --> 0:31:16.080 usually go through the list of buyers and I'll pick 0:31:16.160 --> 0:31:18.360 like fifty to one hundred people, sometimes one hundred and 0:31:18.360 --> 0:31:20.800 fifty if I'm feeling good, sometimes two hundred, and I'll 0:31:20.800 --> 0:31:23.320 give them a percentage of royalty in different songs from 0:31:23.360 --> 0:31:26.720 that album. You can also buy royalties, like you could 0:31:26.760 --> 0:31:28.880 make an offer to purchase a share. So if you 0:31:28.920 --> 0:31:31.040 have a favorite song you like, I love this song, 0:31:31.280 --> 0:31:32.960 I know it's gonna be big, or just I love 0:31:33.000 --> 0:31:34.760 this song, I just want to have a stake in it, 0:31:35.040 --> 0:31:37.120 you can make an offer to me and say I 0:31:37.160 --> 0:31:39.440 want five percent of the revenue from this song. I'm 0:31:39.480 --> 0:31:42.400 willing to give you a thousand dollars five hundred dollars, 0:31:42.400 --> 0:31:45.320 and I'll hit you and negotiate and say I'm willing 0:31:45.360 --> 0:31:47.480 to take this or I'm not, and then I send 0:31:47.480 --> 0:31:49.920 you a percentage to the distro you collect every month 0:31:49.960 --> 0:31:51.960 into perpetuity for the rest of your life. 0:31:52.200 --> 0:31:54.600 Yeah, I've never heard of someone do that, Brover, I've 0:31:54.640 --> 0:31:56.200 never heard a song. I was like, did he do 0:31:56.280 --> 0:31:57.000 what I think he did? 0:31:57.120 --> 0:31:57.719 Yeah? 0:31:59.360 --> 0:32:00.880 How do you right? 0:32:01.040 --> 0:32:02.000 How did you come up with that? 0:32:02.040 --> 0:32:02.320 Though? 0:32:02.680 --> 0:32:05.760 Like how it was just a late night thought of 0:32:05.920 --> 0:32:08.880 Like I've always been split in revenue with my team. 0:32:09.120 --> 0:32:12.080 Everyone who helped, producers, engineers, they all get a percent. 0:32:12.200 --> 0:32:14.720 So one day it was just like we should give 0:32:14.760 --> 0:32:17.160 the fans some They listened to this shit every day. 0:32:17.280 --> 0:32:19.760 Imagine if your favorite jay Z song, I Man, you 0:32:19.800 --> 0:32:21.440 listen to it every day, but you don't want to 0:32:21.480 --> 0:32:24.600 percent it. My fans, like bagas Claim blew up. Some 0:32:24.640 --> 0:32:26.960 of my fans had equity in that song when it 0:32:27.000 --> 0:32:29.880 first dropped, a year before it even took off. 0:32:29.920 --> 0:32:31.760 So they for the rest of their. 0:32:31.640 --> 0:32:34.040 Life they're going to be getting money off bagas Claim 0:32:34.080 --> 0:32:36.920 because they just made the right call. They enjoyed the song. 0:32:36.840 --> 0:32:37.880 So and then, but. 0:32:40.120 --> 0:32:42.280 They reached out to you, or how did you even 0:32:42.320 --> 0:32:42.840 announce that? 0:32:43.440 --> 0:32:46.280 I made this big announcement and Tieta on my team. 0:32:46.400 --> 0:32:48.800 She created this form for people to go fill out 0:32:49.000 --> 0:32:51.320 and you put all your information, you put your offer amount, 0:32:51.360 --> 0:32:53.480 how much you want. It comes to a database. I 0:32:53.560 --> 0:32:55.880 look at all the offers, I'll email you and say yeh, 0:32:55.880 --> 0:32:58.520 I send your offer. I liked it, I accept you 0:32:58.760 --> 0:33:02.520 email me. I go through every offered personal badass even 0:33:02.560 --> 0:33:05.200 through email, like when we do bookings and shit like, 0:33:05.240 --> 0:33:07.560 people are always surprised that they're talking to me. It's like, 0:33:07.680 --> 0:33:10.280 it's my business. Of course you're talking to me. 0:33:11.120 --> 0:33:15.400 It makes sense, right. Most of my companies, for some 0:33:15.720 --> 0:33:19.240 reason cannot get them past a certain threshold. I don't 0:33:19.240 --> 0:33:22.600 know if it's like my whatever, but so most of 0:33:22.600 --> 0:33:25.000 my companies are smaller. So I'll email, but I email 0:33:25.080 --> 0:33:28.120 under an alias. It'll be like Samantha, and it'll be 0:33:28.120 --> 0:33:29.800 like Samantha's so crazy. 0:33:29.880 --> 0:33:32.200 When I used to send out emails to get booked, 0:33:32.320 --> 0:33:34.280 to go to venues and try to book them, I 0:33:34.360 --> 0:33:36.920 used to act like I was my own manager, and 0:33:36.960 --> 0:33:39.080 then eventually it's like, bro, it's me. 0:33:39.680 --> 0:33:42.080 I am l Russell. I'm gonna DIVI vinue. This is 0:33:42.080 --> 0:33:43.400 what I want to do right. 0:33:43.440 --> 0:33:46.360 And I've gotten so much more rapport and response because 0:33:46.360 --> 0:33:48.880 it's like, of course people want to talk to you 0:33:49.080 --> 0:33:50.440 like I'm doing it right. 0:33:50.480 --> 0:33:57.440 You didn't feel at some point it hinders how much 0:33:58.120 --> 0:34:01.320 more you can get because like I'll give it pretty 0:34:01.400 --> 0:34:06.040 v uh. I emailed her and I'm like okay, you know, 0:34:06.120 --> 0:34:09.640 she responded, and then like it was her, and then 0:34:09.680 --> 0:34:11.120 she got on the phone with me. She like just 0:34:11.160 --> 0:34:13.880 called me, and then I hear the Jamaican accent. I'm like, 0:34:13.880 --> 0:34:16.720 wait a minute, I said, and we ended up vibing 0:34:16.760 --> 0:34:19.680 on the phone like for forty five minutes. And but 0:34:19.719 --> 0:34:22.360 it was it was the first time that I cold 0:34:22.440 --> 0:34:25.840 called emailed somebody and not only did they respond in 0:34:25.920 --> 0:34:27.759 record speed, but I mean, first of all, that girl 0:34:27.840 --> 0:34:30.800 is as humble as a yet, right, but that was 0:34:30.840 --> 0:34:33.279 the first time that I've ever seen like someone on 0:34:33.320 --> 0:34:36.439 that level just be like, what's up, what's up? Let's 0:34:36.480 --> 0:34:38.560 do it. She was like, what do you want me 0:34:38.600 --> 0:34:40.239 to cook? I got beans and that. I was like, 0:34:41.280 --> 0:34:43.080 what are you doing? You're dope. I was just like 0:34:43.080 --> 0:34:45.919 you do you know, and it was past, no team, 0:34:46.080 --> 0:34:47.799 no nothing. And you know, I didn't even know it 0:34:47.840 --> 0:34:49.680 was her until she called me, and I was like, oh, 0:34:49.760 --> 0:34:52.239 it's you. You know, that's like if jay Z calls 0:34:52.239 --> 0:34:53.319 me after an email and be like. 0:34:53.400 --> 0:34:56.200 Right, people usually get that same shock, but it just 0:34:56.239 --> 0:35:00.719 builds a different relationship, right. You respect what someone is 0:35:00.760 --> 0:35:03.319 building a lot more when you know they're working it, right, 0:35:03.360 --> 0:35:05.399 It's hard to fuck someone over when it's like oh 0:35:05.440 --> 0:35:08.640 it's you. Yeah, yeah, yeah, they're right, builds a different 0:35:08.680 --> 0:35:10.399 rapport you have to do. 0:35:10.440 --> 0:35:14.520 You have an internal rule about letting new people into 0:35:14.680 --> 0:35:16.919 your camp, because it seems like you have a very 0:35:17.040 --> 0:35:17.680 large camp. 0:35:18.400 --> 0:35:22.080 It is kind kind of yeah, even my immediate group 0:35:22.200 --> 0:35:26.879 is pretty large. There's not really a rule, just an energy, right, 0:35:27.000 --> 0:35:29.600 if I know who I like and who I don't like, 0:35:29.680 --> 0:35:32.480 and who fits and who doesn't. Sometimes we'll trial people 0:35:32.480 --> 0:35:34.759 out and it's like ah, that didn't really work, and 0:35:34.920 --> 0:35:37.560 we kind of maneuver forward. But it's not really any rule, 0:35:37.719 --> 0:35:41.600 just your energy, how you feel, how everyone feels about you, 0:35:41.680 --> 0:35:44.680 how you feel about everyone, and we could usually get 0:35:44.680 --> 0:35:47.480 a sense of that really fast. I also have like 0:35:48.280 --> 0:35:50.960 I like to work with people who work hard, like 0:35:51.120 --> 0:35:53.520 the best. You know, I don't want to It's like, bro, 0:35:53.640 --> 0:35:55.799 I'm playing at a high level at all times. If 0:35:55.800 --> 0:35:57.680 you can't keep up, you need to go on the 0:35:57.760 --> 0:35:59.719 other court and play with the little kids for a 0:35:59.719 --> 0:36:01.359 bit to your game get up. 0:36:02.280 --> 0:36:07.040 Have you experienced failure or let me just rephrase that, 0:36:07.120 --> 0:36:08.640 have you experienced perceived failure? 0:36:08.640 --> 0:36:13.200 I hate the word, of course, yeah, of course me about. 0:36:12.840 --> 0:36:15.360 Like perceived failure, and like what the experience was. 0:36:15.800 --> 0:36:18.600 Man, I've had shows where there was five people in 0:36:18.600 --> 0:36:21.160 the crowd and I had to pay for a venue. 0:36:21.280 --> 0:36:23.480 I rented a sprinter van to get my team there. 0:36:23.520 --> 0:36:25.799 We brought the equipment, We brought a ton of merch 0:36:25.920 --> 0:36:28.080 that we didn't sell because there wasn't no one to 0:36:28.120 --> 0:36:31.479 sell it to. And I was a tough ride home. 0:36:31.680 --> 0:36:33.880 You know, I was silent. I'm usually the allowing and 0:36:34.000 --> 0:36:36.480 talking and childing, but I was silent, right. And I've 0:36:36.480 --> 0:36:41.040 had several of those moments of perceive failure even beyond that, 0:36:41.239 --> 0:36:44.399 just sometimes releasing merch and putting all your money into 0:36:44.440 --> 0:36:47.040 it and it doesn't go that people don't react. Early on, 0:36:47.120 --> 0:36:50.400 I had a lot of albums. I dropped twenty two albums. 0:36:50.520 --> 0:36:52.120 I've had a lot of albums early on where I 0:36:52.160 --> 0:36:54.759 was like, this is gonna be Yeah, we've been we've 0:36:54.800 --> 0:36:59.280 been overlow. We didn't blow nothing. Albums is a lot, yeah, 0:36:59.440 --> 0:37:00.040 way more. 0:37:00.560 --> 0:37:02.880 Two hours, not even twenty two singles. 0:37:03.120 --> 0:37:06.440 No, And that's just my catalog. I've written other EP 0:37:06.760 --> 0:37:09.279 single albums for a bunch of other people, so, but 0:37:09.520 --> 0:37:11.680 just in my own album, it's twenty two. 0:37:12.719 --> 0:37:17.600 When you experience perceived failure. Can you walk me through 0:37:17.640 --> 0:37:20.880 your thoughts? 0:37:22.160 --> 0:37:25.440 Usually is negative first, right, It's all like I look 0:37:25.520 --> 0:37:28.560 for all the problems, what I didn't do, how I 0:37:28.560 --> 0:37:30.560 didn't do it while I could have done it better, 0:37:30.960 --> 0:37:34.920 And then eventually it just becomes like analytical solution based, 0:37:35.080 --> 0:37:39.600 like I always want to I always want to prove 0:37:40.520 --> 0:37:43.720 me wrong or anybody wrong. I'm like, well, I'm finna 0:37:43.920 --> 0:37:47.279 next time. I'm gonna do it triple besides, and it's 0:37:47.320 --> 0:37:50.560 gonna be a success. But yeah, it's usually just that 0:37:50.680 --> 0:37:54.360 immersed emotional turmoil that comes with it first, where you know, 0:37:54.440 --> 0:37:57.000 you feel that dark cloud over you and sometimes you 0:37:57.040 --> 0:37:59.879 gotta cry or you gotta sit in that and kind 0:37:59.880 --> 0:38:02.279 of be in that space until you could work through it. 0:38:02.880 --> 0:38:07.319 I'm surprised that you didn't just say, well, maybe this 0:38:07.440 --> 0:38:11.160 is a question. But in that negative space, have you 0:38:11.280 --> 0:38:15.680 questioned your worth? Like whether you know, like, oh, well 0:38:15.680 --> 0:38:18.720 five people. I get the logistics because I as an entrepreneur, 0:38:18.719 --> 0:38:20.800 I get like what did we do? What could we 0:38:20.840 --> 0:38:24.520 have done differently? But in that negative space, can you say, 0:38:24.640 --> 0:38:30.040 and you are prolific for sure, but have you questioned your. 0:38:29.880 --> 0:38:34.560 Own not in music, like anytime I failed in music. 0:38:34.719 --> 0:38:37.000 It wasn't a question of my own worth. It was 0:38:37.080 --> 0:38:40.480 just like, they don't see it. Right, I knew, I 0:38:40.560 --> 0:38:43.080 knew I was it. I'm just like they don't see it. 0:38:43.120 --> 0:38:45.319 I haven't done enough work for them to see it. 0:38:45.360 --> 0:38:48.399 They don't see it. So I've never questioned my worth 0:38:48.400 --> 0:38:50.960 in that aspect. If I'm questioning my worth, it's usually 0:38:50.960 --> 0:38:55.560 through some life shit, like me doing something against my 0:38:55.640 --> 0:38:58.960 own morals or against my own code, or just I 0:38:59.080 --> 0:39:01.960 let somebody down and that's dear to me. Those are 0:39:02.000 --> 0:39:04.400 moments I questioned my worth when I can't show up 0:39:04.440 --> 0:39:06.239 for my daughter in a way that I felt like 0:39:06.280 --> 0:39:10.760 I should. Things like that, but not music, And I put. 0:39:10.560 --> 0:39:11.840 My hour career wise. 0:39:12.480 --> 0:39:17.000 No, yeah, no, not career wise at all. I know 0:39:17.280 --> 0:39:19.560 what I'm worth in my career. I know what I deliver, 0:39:19.680 --> 0:39:22.680 I know what I bring forth, and even even through life, 0:39:22.719 --> 0:39:25.360 like I'm getting to a point where I know my 0:39:25.640 --> 0:39:28.840 impact and how significant I am to you know, the 0:39:28.920 --> 0:39:33.120 life around me and the world. I'm feeding a community. 0:39:33.200 --> 0:39:36.279 A community. So there's a book I just recently checked out. 0:39:36.280 --> 0:39:37.640 I don't know if you ever heard of it. It's 0:39:37.920 --> 0:39:42.879 called Mail Versus Man. Dedre Whitfield shout outs to him. 0:39:42.920 --> 0:39:45.399 I picked up the book. I thought it was for men, 0:39:46.160 --> 0:39:50.040 but so I got it from my my friend and 0:39:51.520 --> 0:39:53.239 but I ended up reading it because I like to 0:39:53.280 --> 0:39:56.840 read to get to a book. I'm literally in a 0:39:57.000 --> 0:40:01.880 book head that I am obsessed with books. But I 0:40:01.920 --> 0:40:04.640 read the book and one of the things he pointed 0:40:04.640 --> 0:40:06.480 out in the book, which I will gift you the 0:40:06.520 --> 0:40:08.120 book now that I have, I think I have your 0:40:08.120 --> 0:40:12.120 address on them. I'll get to information. Yes, But anyways, 0:40:12.160 --> 0:40:14.960 one of the things he talked about was like the 0:40:15.000 --> 0:40:18.640 male versus man. You know, the male is self seeking 0:40:19.080 --> 0:40:22.080 and the man is of service, which is different problem. 0:40:22.200 --> 0:40:23.919 I never thought of that, Like, so when a guy 0:40:23.960 --> 0:40:26.360 takes me on a date, I'm like, are you trying 0:40:26.360 --> 0:40:29.200 to give me? Are you trying to serve me? Now, 0:40:29.600 --> 0:40:31.279 at first I was like, oh, that's messed up to 0:40:31.360 --> 0:40:34.840 like seek service, But as a female, it's actually not, 0:40:35.000 --> 0:40:38.439 because you know, we seek protection and we seek Some 0:40:38.480 --> 0:40:41.279 of us do need help providing and some of us 0:40:41.320 --> 0:40:44.399 need of course, everyone wants to be professed. Marry me, 0:40:44.800 --> 0:40:50.080 the announce the world. I'm the one. I also in 0:40:50.200 --> 0:40:53.000 my hip hop head and after reading that book lately, 0:40:53.040 --> 0:40:56.080 it's like every song on the radio is like shout 0:40:56.120 --> 0:40:59.520 out to my sneaky link er or yeah, I'm having 0:40:59.560 --> 0:41:01.960 sex with him my side chick raw. But I'm never 0:41:02.040 --> 0:41:06.200 gonna leave you. I'm never gonna leave my family for you. 0:41:06.760 --> 0:41:09.640 And and I'm like, yo, did he really just say 0:41:09.680 --> 0:41:12.200 he's having sex with his side chick raw and that's 0:41:12.239 --> 0:41:14.480 why she's attached? And some of these lyrics are so 0:41:14.880 --> 0:41:18.560 terrible to women. I'm like, at what point? And who 0:41:18.760 --> 0:41:21.600 is responsible? And this is just an honest like friend 0:41:22.239 --> 0:41:26.600 or you know you you you have responsibilities as a 0:41:26.640 --> 0:41:30.880 philosopher and entrepreneur and a leader and being a vulnerable 0:41:30.880 --> 0:41:34.680 man yourself, Like, who do you think is responsible? Is 0:41:34.719 --> 0:41:38.200 it the art form, is it the male energy, or 0:41:38.239 --> 0:41:38.959 is it us women? 0:41:39.960 --> 0:41:42.720 Uh? 0:41:42.840 --> 0:41:46.239 I don't think anyone's responsible, but I think everyone is accountable. 0:41:46.320 --> 0:41:49.040 I hear the same music coming from females as well. 0:41:49.640 --> 0:41:50.200 I agree. 0:41:50.280 --> 0:41:52.279 I went into an ail salon, I saw nothing but 0:41:52.360 --> 0:41:54.480 strippers all then. 0:41:54.560 --> 0:41:57.720 I don't think there's a responsibility, but there's an accountability. 0:41:57.840 --> 0:42:00.279 And uh, I think that's one of those things that 0:42:01.160 --> 0:42:03.839 it's hard to ever be what you never see, right. 0:42:04.000 --> 0:42:05.919 A lot of these men that make it in hip 0:42:05.920 --> 0:42:10.920 hop and music, they haven't had great examples of leadership 0:42:11.120 --> 0:42:14.480 or of men that have that in them to not 0:42:14.680 --> 0:42:18.719 fall to desire, or that are disciplined or impeccable in 0:42:18.800 --> 0:42:22.200 their soul or fulfilled to where they don't need to 0:42:22.239 --> 0:42:24.560 seek or go get extra and the same with women. 0:42:25.200 --> 0:42:28.840 So I think that's just we often act these artists 0:42:29.480 --> 0:42:33.680 to build things that they don't have the tools to build, right. Yeah, 0:42:34.160 --> 0:42:39.239 Like if you go look in their toolbox, it's it's 0:42:39.320 --> 0:42:41.319 like you want to build a house with guys. 0:42:41.400 --> 0:42:43.480 Feel like jay Z kind of touched on that in 0:42:44.000 --> 0:42:45.560 I want to say four for four or one of 0:42:45.560 --> 0:42:47.200 the hourists like where he was the first one to. 0:42:47.239 --> 0:42:53.319 Be where we've seen that, Oh wow, you've upgraded your toolbox, right, 0:42:53.360 --> 0:42:55.440 But a lot of artists don't have that. We're coming 0:42:55.480 --> 0:42:58.560 out of environments that don't nurture that type of behavior 0:42:58.840 --> 0:43:01.760 or system. Like when I was coming up, the older 0:43:01.800 --> 0:43:05.000 men around me was like players too, Like, bro, what 0:43:05.160 --> 0:43:07.440 you feel me? So you grow up embracing that and 0:43:07.480 --> 0:43:09.960 wanting to be like that. That's what you replicate, That's 0:43:09.960 --> 0:43:15.120 what you know. You don't see anyone I've I don't 0:43:15.120 --> 0:43:17.279 think I've ever seen a man that was just so 0:43:17.480 --> 0:43:20.800 in love and revere their family so much and treated 0:43:20.840 --> 0:43:23.960 they women so well, like they meant the world to me. 0:43:24.040 --> 0:43:26.600 For me to be like, man, that's what I want right. 0:43:27.200 --> 0:43:30.600 Very seldom do you witness that and experience that. But 0:43:30.680 --> 0:43:34.520 yet you expect someone to conduct themselves in that manner. 0:43:34.600 --> 0:43:35.920 That's what's not gonna happen. 0:43:37.000 --> 0:43:40.799 That's interesting. So when it comes to accountability in your 0:43:40.880 --> 0:43:45.000 personal life, who holds you accountable? Is it? I don't 0:43:45.000 --> 0:43:47.120 want to answer the questions. 0:43:47.800 --> 0:43:51.720 Everyone around me in a sense holds me accountable in 0:43:51.760 --> 0:43:55.440 some way, but ultimately me like I have to be. 0:43:55.680 --> 0:43:57.839 I have to be the one that wants to get 0:43:57.920 --> 0:44:00.319 up every day and put in work and be better 0:44:00.400 --> 0:44:02.279 and want to drop my daughter off and pick her 0:44:02.360 --> 0:44:04.800 up and do work and things like that. But everyone 0:44:04.840 --> 0:44:08.160 around me, from myself, my mom, my dad, my daughter, 0:44:08.280 --> 0:44:12.640 her mother, tieda Millie testing everyone are fani. Just all 0:44:12.680 --> 0:44:15.280 of my friends hold me accountable in some aspect. They're 0:44:15.600 --> 0:44:18.440 always in my you know, I can only stoop so 0:44:18.600 --> 0:44:22.319 low sometimes before someone's like, hey, brouh, what we doing? 0:44:23.040 --> 0:44:26.399 Oh? I like that? I like that? Okay? Is there 0:44:26.440 --> 0:44:32.279 anything that your fans are me don't know about you? 0:44:35.320 --> 0:44:40.279 I mean everything, I mean, I guess you only. 0:44:40.040 --> 0:44:42.880 Know the music well because you kind of signed a 0:44:42.920 --> 0:44:46.760 camera on your entrepreneurship. You also do all these little 0:44:47.160 --> 0:44:49.080 I don't want to say little, but these gems on 0:44:49.120 --> 0:44:53.040 social media. So when I say is there anything we 0:44:53.160 --> 0:44:56.560 don't know about you? I feel like you're it's like 0:44:56.600 --> 0:44:58.399 you learn a lesson. You're like, let's put it out there. 0:44:58.600 --> 0:44:59.600 You learn that lesson? 0:45:00.040 --> 0:45:07.640 What about there really else today? 0:45:15.040 --> 0:45:16.319 So I battle that. 0:45:16.440 --> 0:45:21.520 I like, I don't know if I want to get personal, man, real. 0:45:21.920 --> 0:45:24.520 No such thing. I've had the really reals, and I 0:45:24.680 --> 0:45:27.640 shared there's no such thing. Because there's a billion people 0:45:27.640 --> 0:45:29.960 in the world, and someone's been through exactly what you've 0:45:30.000 --> 0:45:32.400 been through, and they may need your help, right, but 0:45:32.440 --> 0:45:34.600 you're refusing to hell, you have all the tools and 0:45:34.640 --> 0:45:36.680 all the means to help them, but you're refusing to 0:45:36.680 --> 0:45:40.160 do it because of your own fear, right, And like, 0:45:40.239 --> 0:45:42.560 I don't want to deny nobody of that tool. Like 0:45:42.640 --> 0:45:44.839 I want people to be able to grow. If that's 0:45:44.880 --> 0:45:47.080 going to be through me just sharing what I felt 0:45:47.160 --> 0:45:49.360 or experienced, that's an easy call. 0:45:49.320 --> 0:45:50.719 Right do you do. 0:45:54.000 --> 0:45:57.800 The The world is always a sensitive around this topic, 0:45:57.880 --> 0:45:59.759 but I'm gonna go ahead and throw it out there. 0:45:59.800 --> 0:46:02.680 But do you believe in therapy? Do you do therapy? 0:46:02.880 --> 0:46:06.520 So I recently started therapy, probably a few months back, 0:46:06.840 --> 0:46:10.719 and I had a few sessions and it's cool. I'm 0:46:10.719 --> 0:46:14.600 not consistent with it because I don't feel like I'm 0:46:14.640 --> 0:46:18.400 gaining much from it. But I also had like an 0:46:18.480 --> 0:46:20.759 expectation of what I was supposed to get from it, 0:46:20.880 --> 0:46:22.560 like I'm supposed to be here, like I have a 0:46:22.600 --> 0:46:24.920 new sessions. It's like, man, I'm a gold new Man, right, 0:46:24.960 --> 0:46:27.920 And that's not how it happens. And for me, I 0:46:28.080 --> 0:46:30.440 just I just realized that it was work that I 0:46:30.560 --> 0:46:32.680 need to do. Right. I don't need anyone's help to 0:46:32.719 --> 0:46:34.520 be a better human. I just need to choose to 0:46:34.560 --> 0:46:36.719 be a better human and commit to that. That's not 0:46:36.760 --> 0:46:39.200 something I need to talk to someone about if you 0:46:39.719 --> 0:46:43.279 want to, yes, But for me personally, it's like I 0:46:43.360 --> 0:46:46.960 built an entire empire. I could definitely build myself as 0:46:47.000 --> 0:46:49.480 a man, right. I don't need anyone's assistant to do that, 0:46:49.600 --> 0:46:52.920 But I chose. I've chosen not to, right, I've chosen 0:46:53.000 --> 0:46:55.799 not to allocate my energy towards that, which is the 0:46:55.840 --> 0:46:58.759 only reason I haven't grown in any way that I 0:46:58.800 --> 0:46:59.200 wish to. 0:46:59.719 --> 0:47:03.359 It's funny you say that because I recently full vulnerability here. 0:47:04.719 --> 0:47:08.160 I recently did try therapy, and I kind of felt like, 0:47:09.640 --> 0:47:11.839 oh man, this is gonna sound really shitty for all 0:47:11.840 --> 0:47:13.120 those people that give. 0:47:13.000 --> 0:47:13.399 It to them. 0:47:13.440 --> 0:47:15.440 But I felt like, yeah, I wasn't getting the response 0:47:15.640 --> 0:47:18.279 in that I needed, the in the record speed that 0:47:18.280 --> 0:47:21.400 I needed and it was like I knew the answers, 0:47:21.480 --> 0:47:24.960 but I just wasn't choosing to make the choice that 0:47:25.000 --> 0:47:28.239 I needed to make. And in therapy it takes so 0:47:28.400 --> 0:47:31.239 much uprooting of your childhood to get to the root 0:47:31.480 --> 0:47:33.520 that I was like, yo, I'm not trying to relive 0:47:33.560 --> 0:47:36.200 the thing that I ran from, like trying to give 0:47:36.239 --> 0:47:39.640 me PTSD. Like, no, I'm good, but I do agree 0:47:39.680 --> 0:47:41.400 with you, and I'm glad you were honest about that 0:47:41.480 --> 0:47:45.919 because people say therapy therapy, therapy, and I actually thought 0:47:45.960 --> 0:47:49.680 you weren't gonna say that you do therapy because I 0:47:50.360 --> 0:47:53.440 low key feel like your vulnerability and your lyrics is 0:47:53.480 --> 0:47:54.600 a form of therapy. 0:47:54.760 --> 0:47:58.080 Definitely. Definitely, that's where I get to get all of 0:47:58.120 --> 0:47:58.600 that from. 0:47:58.680 --> 0:48:01.520 And someone gets you, man, And like, because I feel 0:48:01.560 --> 0:48:02.400 like Drake, every time. 0:48:04.280 --> 0:48:07.040 Writing and talking really helps and that's the thing about 0:48:07.040 --> 0:48:09.680 the past, like you're saying, and that shows you how 0:48:09.760 --> 0:48:13.240 much you're how deep your trauma is because you think 0:48:13.320 --> 0:48:16.560 like speaking about it is reliving it. You can't relive 0:48:16.640 --> 0:48:19.359 the past, right, it's already been lived, it's gone. It 0:48:19.400 --> 0:48:22.440 only exists in your memory. You can't relive it. But 0:48:22.760 --> 0:48:25.239 we when trauma hits in a certain way, it makes 0:48:25.280 --> 0:48:27.759 you feel like you're going through that experience again, but 0:48:27.800 --> 0:48:30.120 it's not, and you really have to work through that 0:48:30.200 --> 0:48:32.000 to get You got to go through it to get 0:48:32.040 --> 0:48:32.960 through it, right. 0:48:33.560 --> 0:48:38.560 Yeah, Or you can try. 0:48:39.080 --> 0:48:39.359 I don't. 0:48:39.520 --> 0:48:43.200 I tried my hardest to I believe. I tell myself this, 0:48:44.040 --> 0:48:46.360 every storm. At the end of every storm is a rainbow. 0:48:46.800 --> 0:48:51.239 So the faster I don't cope through it or the 0:48:51.320 --> 0:48:54.320 more I do not cope and numb, the faster I 0:48:54.360 --> 0:48:57.120 get through the storm. So like if I were to 0:48:57.200 --> 0:49:00.160 numb something, drink, get high, have sex, or do whatever 0:49:00.200 --> 0:49:02.960 it is, go go to the mall, look pretty, whatever 0:49:03.000 --> 0:49:06.160 I gotta do, go to the clubs. If I cope 0:49:06.160 --> 0:49:09.319 through it, then it's gonna take me longer to heal. 0:49:09.880 --> 0:49:11.880 So if I go through it and like blow up 0:49:11.920 --> 0:49:16.000 my girlfriends, then to strangers and seven elevens. You know whatever, 0:49:16.239 --> 0:49:19.120 I'm gonna get through it faster, even though it's gonna hurt, 0:49:19.200 --> 0:49:21.640 Like you know what I'm saying, right. 0:49:21.480 --> 0:49:25.680 So definitely, you definitely prolong the healing process as you 0:49:26.239 --> 0:49:29.640 as you act right, every every twinkie you eat just 0:49:29.880 --> 0:49:32.319 makes you closer to the opposite end of where you 0:49:32.360 --> 0:49:34.480 want to be, right, like exactly, And that that's how 0:49:34.520 --> 0:49:36.920 it is with everything. Every time you do another act 0:49:36.960 --> 0:49:39.480 that goes against what you want to be, you're just 0:49:39.560 --> 0:49:43.360 adding it. Because the thing with with how the human 0:49:43.440 --> 0:49:45.680 system work is the more you do something, the better 0:49:45.760 --> 0:49:49.040 you get at it, right, So the more you live found, 0:49:49.120 --> 0:49:52.240 the better you get at it. Some people are phenomenal cheaters, 0:49:52.360 --> 0:49:55.000 and it's because they do it a whole lot. Yeah, right, 0:49:55.080 --> 0:49:57.799 So every time you do it, you're getting better at it, 0:49:57.840 --> 0:49:59.840 which means it's going to take a lot. 0:49:59.719 --> 0:50:01.080 Longer to get better. 0:50:01.160 --> 0:50:04.040 And the other direction, because you're so exceptional at what 0:50:04.080 --> 0:50:06.239 you do. If you lie a lot, you're exceptional, it's 0:50:06.280 --> 0:50:09.120 gonna take you a lot to become someone who tells 0:50:09.239 --> 0:50:10.480 the truth exceptionally. 0:50:10.560 --> 0:50:10.719 Right. 0:50:10.800 --> 0:50:14.600 Yeah, that's that's deep, that's deep. But I think at 0:50:14.600 --> 0:50:18.040 the end of the day, I mean I personally give 0:50:18.080 --> 0:50:19.640 people a lot of grace. I'm one of those people 0:50:19.680 --> 0:50:21.440 that you could literally push me off my seat and 0:50:21.480 --> 0:50:24.480 be like, I was just angry my bagm. So I'd 0:50:24.520 --> 0:50:28.239 be like, no, it's okay. But now I'm at the 0:50:28.239 --> 0:50:29.920 place where it's like I get it, you're anger. I 0:50:29.960 --> 0:50:31.719 just don't want to sit next to you anymore. Like 0:50:32.280 --> 0:50:34.880 take your anger out on the flowers over there, you know. 0:50:35.640 --> 0:50:38.160 But it's a pleasure to have you. I know, we 0:50:38.239 --> 0:50:41.440 kind of we're all over this space. I really would 0:50:41.480 --> 0:50:42.879 like to go to your show tonight. I know, yes, 0:50:43.280 --> 0:50:45.480 I do have some plans, but I'm a pivot and 0:50:45.960 --> 0:50:48.560 and I'm a mother now, so trust me, everything is 0:50:48.600 --> 0:50:52.040 like a babysitter, babysitter, nanny, babysitter is like any amount 0:50:52.080 --> 0:50:53.040 of freedom cost. 0:50:52.880 --> 0:50:54.640 You have to come. This is going to be special. 0:50:55.480 --> 0:50:58.960 I'm definitely gonna come. I am a true fan. I 0:50:59.000 --> 0:51:01.439 have so much admir generation for the way you run 0:51:01.480 --> 0:51:04.120 your businesses, how everyone gets a buy and how everyone 0:51:04.160 --> 0:51:07.400 gets an option to invest in how you partner and 0:51:07.680 --> 0:51:10.839 do this restaurant where it's like pay what you what 0:51:10.920 --> 0:51:15.960 you want, which is brilliant, and it's just something that 0:51:16.160 --> 0:51:18.520 a lot of artists aren't doing right, you know, and 0:51:18.560 --> 0:51:22.000 I love the vulnerability and your lyrics. So I'm truly 0:51:22.080 --> 0:51:26.080 thankful that we finally got you on the show. Thank 0:51:26.200 --> 0:51:29.720 you all listeners for checking out another episode of Eating 0:51:30.200 --> 0:51:32.719 While Broke. I'm your host, Colleen Witt, and today we 0:51:32.800 --> 0:51:36.239 have Larussell in the building. Where can they find your 0:51:36.520 --> 0:51:38.400 Like your Instagram handle? What's your Instagram? 0:51:38.520 --> 0:51:40.280 I'm at l Russell on everything. 0:51:40.520 --> 0:51:40.640 L A. 0:51:40.800 --> 0:51:42.160 R us has EOL. 0:51:42.360 --> 0:51:46.160 You can find me on social media on DSPs. At 0:51:46.160 --> 0:51:48.400 home in Valleo, walking around. 0:51:49.480 --> 0:51:51.439 So oh, you stay in the bay. 0:51:51.920 --> 0:51:55.160 I stay home. I live where I'm from and I'm 0:51:55.200 --> 0:51:57.839 there every day. I'm taking my daughter to school, I'm 0:51:57.880 --> 0:52:01.880 picking it up momos, checking it on people. I'm around. 0:52:01.920 --> 0:52:02.600 I'm at home. 0:52:03.160 --> 0:52:06.040 They when they told me that I got you, it 0:52:06.160 --> 0:52:08.120 was like I had like two days to notice, like 0:52:08.200 --> 0:52:11.040 you know or whatever. And I was like negotiating with 0:52:11.080 --> 0:52:13.239 the team everyone's schedule. There's like four people that have 0:52:13.280 --> 0:52:18.080 to all align schedules, and there was a hiccup and 0:52:18.120 --> 0:52:19.960 I'm like going back and forth, like yo, do you 0:52:20.040 --> 0:52:24.920 think we can push back? And We're all like no, 0:52:25.080 --> 0:52:28.359 it's not worth it. And we got an hour let's 0:52:28.360 --> 0:52:30.920 take it. But thank you and thanks for feeding me. 0:52:31.080 --> 0:52:33.600 You and I both agree, you know, moving forward, we 0:52:33.600 --> 0:52:37.040 could do eggs, but maybe on a dinner garlic bread. 0:52:39.360 --> 0:53:03.799 Yeah, beautiful. 0:53:05.840 --> 0:53:09.120 For more eating while broke from iHeartRadio and The Black Effect, 0:53:09.280 --> 0:53:12.839 visit the iHeartRadio app, Apple podcasts, or wherever you listen 0:53:12.880 --> 0:53:14.000 to your favorite shows.