WEBVTT - EYL #201 Eric Thomas on Motivation & Building a Multi-Million Dollar Empire 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.520 How can you find amazing candidates fast easy? Just use Indeed. 0:00:09.960 --> 0:00:12.680 Stop struggling to get your job posts seen on other 0:00:12.760 --> 0:00:16.439 job sites. With Indeed sponsored jobs, your post jumps to 0:00:16.480 --> 0:00:19.000 the top of the page for your relevant candidates, so 0:00:19.120 --> 0:00:22.119 you can reach the people you want faster. According to 0:00:22.160 --> 0:00:26.120 Indeed data, sponsored jobs posted directly on Indeed have forty 0:00:26.120 --> 0:00:30.040 five percent more applications than non sponsored jobs. Don't wait 0:00:30.080 --> 0:00:33.519 any longer. 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Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:00:58.680 --> 0:01:01.400 We started thing God is Monday seven eight years straight. 0:01:01.760 --> 0:01:04.720 We put up a video every single Monday I'm talking 0:01:04.720 --> 0:01:06.319 about without failed ringsleep. 0:01:06.360 --> 0:01:06.920 It didn't matter. 0:01:06.959 --> 0:01:09.640 So now what I realized started to happen was even 0:01:09.680 --> 0:01:12.920 if you rock with Tony Robbins, you got e right 0:01:12.959 --> 0:01:15.520 at your fingertips every day. So by the time you 0:01:15.640 --> 0:01:17.800 watching him on a regular basis and waiting on your 0:01:17.800 --> 0:01:22.160 box set DVDs because everybody else was doing the freemium model, right, like, hey, 0:01:22.200 --> 0:01:24.839 watch two minutes of this and then you order the rest. 0:01:25.160 --> 0:01:28.080 We just start giving away every time because he's such 0:01:28.080 --> 0:01:29.920 a content machine. You see most of the time, like 0:01:30.120 --> 0:01:32.160 you go to like comedy concerts now and they take 0:01:32.200 --> 0:01:34.920 your phone. It's because they're doing the exact same routine 0:01:34.920 --> 0:01:37.679 every time. He never gave the same speech twice in 0:01:37.680 --> 0:01:39.200 his life, and so I realized that he was a 0:01:39.200 --> 0:01:41.280 content machine. So we just start putting it out. I'm 0:01:41.280 --> 0:01:43.840 talking about free all day. Said well man, I go 0:01:43.920 --> 0:01:45.720 to the mall on a regular basis, and when I 0:01:45.760 --> 0:01:47.880 go through the food course, shout out to my Asian brethren. 0:01:47.920 --> 0:01:49.720 It's only one group of people willing to let you 0:01:49.720 --> 0:01:52.120 try their stuff. I'm just being real. They had the 0:01:52.160 --> 0:01:54.040 two pick out and you walking past them and they 0:01:54.160 --> 0:01:56.480 like here and you like you won't even want them, 0:01:56.760 --> 0:01:58.080 like boom, and then you're like, you know what, I 0:01:58.080 --> 0:01:59.720 take the bourbon I get. You know what I'm saying, 0:02:00.280 --> 0:02:03.040 I'm like, oh, okay, people want to try it first, 0:02:03.440 --> 0:02:05.520 So we start giving it away and then when people 0:02:05.520 --> 0:02:08.200 start playing that kind of money, I'm like, bro, they've 0:02:08.240 --> 0:02:11.440 given us this kind of check to see the same 0:02:11.480 --> 0:02:13.079 thing that we've given them every single week. 0:02:13.120 --> 0:02:14.200 They just want to see it live. 0:02:16.320 --> 0:02:22.359 My graduates from my school being Forbes back drop, Mike 0:02:22.480 --> 0:02:23.839 Drop backdrop. 0:02:36.000 --> 0:02:41.639 All right, guys, welcome back EYL South Atlanta Edition. This 0:02:41.720 --> 0:02:43.800 is something that we've been looking forward to for a 0:02:43.800 --> 0:02:47.200 long time, actually since we probably even started the show. 0:02:47.960 --> 0:02:51.240 Was one of the main targets. E T the hip 0:02:51.240 --> 0:02:56.080 hop preacher Eric Thomas, a legend in the game, in 0:02:56.160 --> 0:02:57.639 my opinion. 0:02:57.240 --> 0:02:59.799 The number one motivational speaker in the world. 0:03:00.480 --> 0:03:08.560 Correct me if I'm wrong, Not that's. 0:03:05.240 --> 0:03:07.359 What, that's what Let's says. 0:03:09.360 --> 0:03:09.880 Let's brown. 0:03:10.680 --> 0:03:14.520 So you know, you probably obviously have seen clips on Instagram, YouTube, 0:03:14.520 --> 0:03:17.440 stuff like that, but there's always more to the story. 0:03:17.639 --> 0:03:20.320 And it's interesting because even researching you, there's not a 0:03:20.360 --> 0:03:24.200 lot of information about you, and it's it's a lot 0:03:24.200 --> 0:03:25.720 of speeches, it's a lot of but it's not a 0:03:25.760 --> 0:03:28.320 lot of information. Definitely not a lot of business information. 0:03:28.760 --> 0:03:31.000 And when people look at things, they don't necessarily look 0:03:31.080 --> 0:03:33.400 to see the business side of it. So that brings 0:03:33.440 --> 0:03:36.680 me to the good Brother CJ. So CJ is somebody 0:03:36.720 --> 0:03:39.280 that you might not be familiar with, but CJ is 0:03:39.280 --> 0:03:41.800 somebody that I was introduced to early on from shout 0:03:41.800 --> 0:03:42.680 out to my guy Alex. 0:03:42.720 --> 0:03:44.320 Good energy was with us. 0:03:44.800 --> 0:03:47.000 So when I first met Alex and he was telling 0:03:47.040 --> 0:03:49.680 me about his journey, we'll talk about that with et 0:03:49.920 --> 0:03:51.720 and the family, and he was talking about CJ. And 0:03:51.720 --> 0:03:54.800 he's like, CJ is the person that you have God's like, 0:03:54.920 --> 0:03:56.680 he's the he's the plug, like he's the one that 0:03:56.760 --> 0:03:59.080 actually puts the plays together, does that and the third 0:03:59.560 --> 0:04:02.320 and then I had deveiled relationship with Toby. Shout out Tobe, 0:04:02.320 --> 0:04:15.440 we'll talk about that as well, described the relationship. So 0:04:15.640 --> 0:04:18.080 and then he told me about you and then shout 0:04:18.120 --> 0:04:20.880 out to Nikki. She's here a legend, Yes, a legend 0:04:20.920 --> 0:04:24.039 in the game contentyl alumna. She told me about you. 0:04:24.080 --> 0:04:25.520 So I've been hearing about your name. I think I 0:04:25.520 --> 0:04:27.240 spoke to you a few times as well, And I 0:04:27.320 --> 0:04:29.080 was hearing about your name for a long time. One 0:04:29.120 --> 0:04:30.960 of these guys that's behind the scenes. And I feel 0:04:30.960 --> 0:04:34.240 like there's always a guy that's behind the scenes. Even 0:04:34.240 --> 0:04:36.479 if you look at Rockefeller you had Jay you had dame, 0:04:36.520 --> 0:04:38.440 but there was bigs like you know what I'm saying, 0:04:38.560 --> 0:04:40.960 or like cash money this baby. But then there's slim 0:04:41.480 --> 0:04:44.880 like there's always somebody that's behind the scenes that doesn't 0:04:44.880 --> 0:04:48.160 really speak a lot publicly, but it's like a mastermind 0:04:48.160 --> 0:04:51.440 when it comes to moving pieces together in business. So CJ. 0:04:51.720 --> 0:04:53.320 This is a very rare between that you get to 0:04:53.360 --> 0:04:55.520 hear him speak. So we got a two for one. 0:04:55.560 --> 0:04:56.159 We got too. 0:04:57.520 --> 0:04:59.480 On the platform, not our own, I guess one of 0:04:59.560 --> 0:04:59.839 the first. 0:05:00.040 --> 0:05:03.479 Yeah, I appreciate and I appreciate you. So this is 0:05:03.480 --> 0:05:05.440 gonna be a powerful conversation. We're gona go through the journey. 0:05:05.440 --> 0:05:07.040 We gon talk about business, were gonna talk about scale, 0:05:07.080 --> 0:05:08.600 We're gonna talk about how you guys, you know, got 0:05:08.600 --> 0:05:11.000 to where you are now and where you're planning on going. 0:05:11.360 --> 0:05:16.159 So first and foremost, thank you for joining us. Appreciate it. Yeah, 0:05:16.240 --> 0:05:18.120 So all right, so let's start. There's a lot of 0:05:18.120 --> 0:05:19.839 things I want to talk about, but let's get let's 0:05:19.839 --> 0:05:22.880 get some of the badstory. I got introduced to you 0:05:22.920 --> 0:05:25.080 a few years ago on social media, just watching the 0:05:25.080 --> 0:05:29.520 clips and stuff like that. And like most people I 0:05:29.560 --> 0:05:34.760 saw like you here, I didn't see you climbing up. 0:05:34.839 --> 0:05:37.680 I don't even know this story climbing up. So can 0:05:37.680 --> 0:05:39.880 you tell a little backstory of what made you get 0:05:39.880 --> 0:05:43.600 into the field of motivational speaking, because it's something that 0:05:43.839 --> 0:05:46.040 I guess most people don't really think about as a 0:05:46.120 --> 0:05:49.279 viable career and let alone to become like the number 0:05:49.320 --> 0:05:51.880 one in the space, like, that's very rare. So what 0:05:52.000 --> 0:05:53.919 got you on that path of motivational speaking. 0:05:54.000 --> 0:05:55.800 I'm gonna be real, I think I'm number one just 0:05:55.800 --> 0:06:00.599 because as a as a people, we have forgotten, you know, 0:06:00.720 --> 0:06:04.120 what we were. So Frederick Dougas was an orator, you know, 0:06:04.200 --> 0:06:07.560 Dubois was an orator, X was an orator, Garvey was 0:06:07.600 --> 0:06:10.080 a and I think what happened is is we progressed 0:06:10.080 --> 0:06:12.599 and started making money. We went to hip hop, you 0:06:12.600 --> 0:06:15.280 know what I'm saying, We went to football and basketball, 0:06:15.480 --> 0:06:18.160 But before there was any of that, we were orators. 0:06:18.279 --> 0:06:21.839 Family lou Hamer like, we have always been communicated. So 0:06:21.960 --> 0:06:25.520 for me growing up, I'm a seventies kid, so I 0:06:26.320 --> 0:06:29.880 have come like right out of X getting shot and killed, 0:06:30.120 --> 0:06:32.400 Martin Luther King in the sixties, getting shot and killed, 0:06:32.640 --> 0:06:36.240 you know, being in Detroit, James Brown, I'm black and 0:06:36.279 --> 0:06:40.719 I'm proud, you know, Marvin Gay, Curtis Mayfield, you feel me. 0:06:40.760 --> 0:06:44.320 So I've always been connected to that part of our 0:06:44.839 --> 0:06:49.640 story where our heroes were preachers, our heroes were orators 0:06:49.680 --> 0:06:52.880 before hip hop really blew up like it did. So 0:06:53.040 --> 0:06:54.800 for me, you know, my uncles were part of the 0:06:54.839 --> 0:06:58.320 Black Panther Party movement. So I like a kid who 0:06:58.400 --> 0:07:02.200 might look up to Doctor J or you know, a 0:07:02.279 --> 0:07:06.039 Lebron Michael George. I would hear X and listen to 0:07:06.279 --> 0:07:09.039 X tapes and be like, man, Malcolm X. I listen 0:07:09.080 --> 0:07:12.040 to doctor Marthur King and get chills and be like, yo, 0:07:12.120 --> 0:07:14.800 one of these days, like I'm gonna do that right there, 0:07:14.880 --> 0:07:16.960 and I'm gonna do that for my people. So just 0:07:16.960 --> 0:07:20.720 growing up in Detroit, I'm originally from Chicago. You know, 0:07:20.760 --> 0:07:23.040 people always whatever, but it is what it is. My 0:07:23.080 --> 0:07:25.360 mom grew up in Chicago, got pregnant with me, but 0:07:25.400 --> 0:07:27.040 then she end up marry and we moved to Detroit. 0:07:27.240 --> 0:07:29.120 So most of my life, you know, back and forth 0:07:29.160 --> 0:07:32.040 between the two. But that was it, bruh, just you know. 0:07:32.080 --> 0:07:34.840 Then I went to an HBCU and all we talk 0:07:34.920 --> 0:07:38.640 about in class eyes on the Prize, you know, Martin stuff, 0:07:38.680 --> 0:07:42.640 Malcolm stuff and just inundated with our culture and our history. 0:07:42.800 --> 0:07:46.000 So that's where I started not speaking like people think 0:07:46.040 --> 0:07:48.840 on the stage. But I ran a GED program. So 0:07:48.840 --> 0:07:51.520 so Black College was like, yo, you got to give back. 0:07:51.560 --> 0:07:53.440 So I would go to the hood. I'd go to 0:07:53.480 --> 0:07:55.880 the projects. I grew up with my grandma, my aunts 0:07:55.920 --> 0:07:59.680 in the projects, Hermergartens, you know, And so for me, 0:07:59.720 --> 0:08:02.360 I was I'm going the hood. So I'm literally bringing 0:08:02.400 --> 0:08:05.040 these drug dealers, cause you know how it is, it's 0:08:05.120 --> 0:08:06.920 either you go to jail or you go get your GED, 0:08:07.480 --> 0:08:10.200 or it's either you pregnant and you gotta get this 0:08:10.360 --> 0:08:12.120 GED to get welfare. 0:08:12.480 --> 0:08:14.360 So that was my students. So I was on the 0:08:14.400 --> 0:08:15.840 block after college. 0:08:16.040 --> 0:08:19.240 After my class, I'd be on the block, sitting down 0:08:19.320 --> 0:08:22.320 talking to the kids running my GED program. And so 0:08:22.440 --> 0:08:25.960 the first thirty minutes was these kids, don't they not 0:08:26.080 --> 0:08:29.480 motivated to learn, they don't want to read books. And 0:08:29.520 --> 0:08:33.040 so I would take thirty minutes of just motivating whatever, 0:08:33.080 --> 0:08:35.600 and I pay attention like, ooh they feeling that, Oh 0:08:35.640 --> 0:08:37.640 they love that story. Oh they like when I do 0:08:37.679 --> 0:08:39.880 it that way, or they like that, And I would 0:08:39.880 --> 0:08:42.240 take that from that, taken to the college campus, We 0:08:42.280 --> 0:08:46.120 had a ministry Bell Tower Ministry every Tuesday, Thursday, and Sunday, 0:08:46.280 --> 0:08:47.680 and I would be doing my thing there. And what 0:08:47.800 --> 0:08:50.400 was so funny about the Bell Tower It's dudes who 0:08:50.520 --> 0:08:53.160 was like, Bro, it's a Christian school, but I ain't 0:08:53.160 --> 0:08:55.720 really feeling like that church stuff. They would come to 0:08:55.760 --> 0:08:57.920 my stuff, and I kind of knew at an early 0:08:58.040 --> 0:09:02.560 age that I add something special because it was speaking 0:09:03.000 --> 0:09:05.040 merged with that urban hip hop feel. 0:09:05.240 --> 0:09:07.480 So let's talk about the church for a second, because 0:09:08.080 --> 0:09:11.440 the early stages, obviously there was homostician story and there's 0:09:11.640 --> 0:09:14.400 you know part of it a preacher spoke life into you. 0:09:15.000 --> 0:09:18.160 So I'm wondering that that moment changed the trajectory of 0:09:18.200 --> 0:09:20.080 how you were going to think. And is that the 0:09:20.160 --> 0:09:22.680 reason that you just said I need to pour back 0:09:22.679 --> 0:09:24.520 into communities because this happened for me. 0:09:24.920 --> 0:09:25.800 Now I got to pay before. 0:09:26.000 --> 0:09:28.480 Well, you know what was crazy is like I was 0:09:28.600 --> 0:09:32.960 always sandwiched prior to like what I learned, bro, And 0:09:33.120 --> 0:09:35.640 I'm being real like, how like, let's say you in 0:09:35.679 --> 0:09:38.360 New York. There's just certain figures in New York. You 0:09:38.600 --> 0:09:40.840 just like yo, Biggie, you know what I'm saying. You 0:09:40.920 --> 0:09:42.760 like jay Z, you know what I'm saying just certain 0:09:42.760 --> 0:09:44.880 figures when you grew up. When I grew up, it 0:09:44.920 --> 0:09:47.520 was Martin Luther King was just like Bro, like bigger 0:09:47.559 --> 0:09:48.480 than any pop. 0:09:48.559 --> 0:09:49.679 He bigger than anybody. 0:09:49.920 --> 0:09:52.200 Every house you go to, they got to picture doctor 0:09:52.200 --> 0:09:54.600 mart Luther King every house you go into. And so 0:09:54.720 --> 0:09:58.120 for us, it was like you always knew I got 0:09:58.120 --> 0:10:01.000 to give back. Why because not only did Martin get back, 0:10:01.040 --> 0:10:03.360 he had got shot and killed for the cause. So 0:10:03.480 --> 0:10:05.360 it was like he had just gotten shot. Like it 0:10:05.440 --> 0:10:08.920 wasn't like you got Biggie shot pot imagine I'm boring 0:10:09.000 --> 0:10:12.040 nineteen seventy. Martin Kick just got shot. So they were 0:10:12.040 --> 0:10:14.560 still talking about King like he was alive. 0:10:14.840 --> 0:10:15.280 You feel me. 0:10:15.320 --> 0:10:18.800 So when you were shorty, everything you hear TV, everything, 0:10:18.840 --> 0:10:21.200 I have a dream speech, like everything you hear is 0:10:21.240 --> 0:10:24.520 Martin Martin. So I always felt like rosa parts like 0:10:24.520 --> 0:10:26.920 his streets named after them in Detroit. So I always 0:10:26.960 --> 0:10:30.560 felt like I gotta do that. I wasn't necessarily doing it, 0:10:30.920 --> 0:10:33.080 if that makes sense, but I always felt like I 0:10:33.120 --> 0:10:36.160 gotta do that. So when the pastor was like, bro, 0:10:36.320 --> 0:10:38.280 you got something like Bro, you gotta imagine I was 0:10:38.320 --> 0:10:40.719 homeless bro eating out of trash, cast, you know what 0:10:40.760 --> 0:10:41.120 I'm saying. 0:10:41.160 --> 0:10:41.959 Like I was. 0:10:42.000 --> 0:10:44.320 Thinking, like when people think homeless, they I don't know 0:10:44.360 --> 0:10:46.400 what they think. They like, Oh, he was bro like 0:10:46.440 --> 0:10:48.679 I was wearing the same clothes I was coming to church, 0:10:48.760 --> 0:10:50.440 felt like this my breath was thinking. 0:10:50.440 --> 0:10:52.400 I wasn't brushing my teeth, you know what I'm saying. 0:10:52.400 --> 0:10:53.920 So for this man to pull me to the side 0:10:53.960 --> 0:10:56.560 and go, bro, you got an annointy. I ain't know 0:10:56.559 --> 0:10:58.240 what that meant. I didn't grow up in church. I 0:10:58.280 --> 0:11:01.040 never see my parents pray. But he was like, you 0:11:01.080 --> 0:11:04.080 got an anointing, Like come back to church every week. 0:11:04.400 --> 0:11:06.920 They started really like loving on me, making sure I 0:11:06.960 --> 0:11:09.280 was there. Like I had to go to work. I 0:11:09.320 --> 0:11:11.600 was working at McDonald's. They was taking me to work 0:11:11.600 --> 0:11:13.720 every day, making sure we didn't have cell phones. 0:11:13.720 --> 0:11:14.199 You know what I'm saying. 0:11:14.280 --> 0:11:16.400 But they was making sure when we met at church 0:11:16.400 --> 0:11:17.120 that I was good. 0:11:17.400 --> 0:11:17.880 Feed me. 0:11:18.200 --> 0:11:20.160 He was like, bruh, we're gonna get you your ged. 0:11:20.559 --> 0:11:22.360 You're gonna get off these streets and we're gonna send 0:11:22.400 --> 0:11:25.959 you to Oakwood College. And that was just all they 0:11:26.080 --> 0:11:28.840 energy was on me getting my ged going to college, 0:11:28.840 --> 0:11:31.120 and eventually I did and went to Oakwood and so 0:11:31.200 --> 0:11:35.319 you got to imagine having people like pick you up 0:11:35.559 --> 0:11:37.760 and take you out of what you're in and put 0:11:37.800 --> 0:11:40.880 you on a solid From that point forth, bruh, I. 0:11:40.880 --> 0:11:42.240 Was like, Yo, what can I do for you? 0:11:42.760 --> 0:11:46.640 Like matter of fact, quiet as kept that pastor actually 0:11:46.679 --> 0:11:49.720 came to our college and did a revival, so like 0:11:49.760 --> 0:11:51.199 it didn't have to do with me. I just happened 0:11:51.240 --> 0:11:53.480 to go to year that he came into the revival. 0:11:53.520 --> 0:11:55.319 I promise you, my man must have baptized like three 0:11:55.400 --> 0:11:58.120 hundred and fifty people, no, lie, So you gotta imagine 0:11:58.160 --> 0:12:00.640 this the dude that helped me. I'm watching my man. 0:12:00.679 --> 0:12:02.400 He was an army man, he was an army back. 0:12:02.600 --> 0:12:05.560 I'm watching him baptized three hundred like Bro, they had 0:12:05.559 --> 0:12:07.440 to do it in days. It was so many kids. 0:12:07.640 --> 0:12:09.480 So I'm looking up to this guy like yo, bro, 0:12:10.160 --> 0:12:12.640 you know, like man, thank you. And I remember us 0:12:12.640 --> 0:12:14.960 having a conversation and he said, the only thing I 0:12:14.960 --> 0:12:17.200 want you to do for me is do what I 0:12:17.240 --> 0:12:19.560 did for you for others. And he like fueled me 0:12:19.960 --> 0:12:21.760 and I was like, bro, let's go. And then when 0:12:21.800 --> 0:12:23.000 he passed, that. 0:12:23.080 --> 0:12:24.520 Was another level of okay. 0:12:24.559 --> 0:12:27.439 He gone like his spirit ain't in an earth I'm 0:12:27.440 --> 0:12:29.200 about to take this thing to a whole nother level. 0:12:29.760 --> 0:12:30.280 Yeah. 0:12:30.280 --> 0:12:33.679 So after that, you know it's interesting. You got your ged. Yeah, 0:12:33.720 --> 0:12:34.840 but you studied education. 0:12:35.160 --> 0:12:35.880 I did so. 0:12:35.880 --> 0:12:39.800 He studied education at Oakwood, had a degree in education leadership. 0:12:39.880 --> 0:12:44.439 Yeah, graduated, went to Michigan State. Absolutely when you met 0:12:44.480 --> 0:12:47.640 this gentleman. Absolutely, So how did this come about? 0:12:47.760 --> 0:12:47.880 Right? 0:12:48.000 --> 0:12:50.360 He was? He a student in your class? Well, you 0:12:50.400 --> 0:12:52.000 know what's so crazy? I ain't no C. 0:12:52.760 --> 0:12:55.120 I had been there from two thousand and three to 0:12:55.160 --> 0:12:57.160 two thousand and five getting. 0:12:56.840 --> 0:12:59.120 My masters cause I put my head down, you know 0:12:59.120 --> 0:12:59.480 what I'm saying. 0:12:59.480 --> 0:13:01.280 I would be doing stuff for the university, but I 0:13:01.320 --> 0:13:03.599 kind of had my head down, just studying, and I 0:13:03.640 --> 0:13:08.640 would do a weekly program called Blackmail Initiative, Right, And 0:13:08.720 --> 0:13:12.160 so I didn't know C. So after I graduated, they 0:13:12.240 --> 0:13:14.760 hired me and so I started my own program. And 0:13:14.800 --> 0:13:17.080 when I started my program, I don't know it just 0:13:17.160 --> 0:13:19.880 random his coach from high school, my guy. I've been 0:13:19.880 --> 0:13:22.240 knowing him since like ninety five. He was like, E, 0:13:22.360 --> 0:13:24.400 you need to come to this event talk to the kids. 0:13:24.400 --> 0:13:26.280 I was like, bet, I got you. So I end 0:13:26.400 --> 0:13:28.680 up not being able to go because I had an event. 0:13:28.880 --> 0:13:31.720 They canceled last minute. I was like, bo I got you. 0:13:31.800 --> 0:13:33.640 I'm about to come up there, like put me in wherever. 0:13:33.640 --> 0:13:34.360 He's like, you're good. 0:13:34.720 --> 0:13:35.679 So why I was sitting there. 0:13:35.679 --> 0:13:37.240 He's like, ee, I don't know where I'm gonna put you, 0:13:37.440 --> 0:13:38.920 but like we're gonna figure something out. I was like, 0:13:38.920 --> 0:13:40.880 all right, bet, just I'll come to lunch and chill 0:13:40.960 --> 0:13:43.240 until you figure it out. So while I'm sitting there chilling, 0:13:43.480 --> 0:13:46.480 his father is sitting across from me, and so you know, 0:13:46.679 --> 0:13:49.400 his father like black black, you know what I'm saying, 0:13:49.440 --> 0:13:51.840 like he from that era. So we chopping it up 0:13:51.880 --> 0:13:55.040 about the culture, We chopped it up about history, we 0:13:55.120 --> 0:13:57.520 chopped up about life. And so he like where you at. 0:13:57.559 --> 0:13:59.400 I'm like, I'm in Michigan State. I just got hired, 0:13:59.600 --> 0:14:00.720 you know what. Him from Detroit. 0:14:00.800 --> 0:14:02.040 He was like you lying. I was like yeah. 0:14:02.160 --> 0:14:03.480 He was like, my son's up there. 0:14:03.720 --> 0:14:04.360 I was like for real. 0:14:04.400 --> 0:14:06.040 He's like, yeah, my son up there, and he doing 0:14:06.240 --> 0:14:08.800 same stuff you doing, Like I trained him that way, 0:14:09.000 --> 0:14:10.560 you know what I'm saying to give back. And I 0:14:10.600 --> 0:14:12.440 was like, okay, bet tell him come hol up in 0:14:12.440 --> 0:14:14.720 my office. He's like all right, back, and I you know, bro, 0:14:14.800 --> 0:14:16.760 I'm not trying to be funny, y'all know it. We 0:14:16.840 --> 0:14:20.320 meet thousands of people, so people always saying you know 0:14:20.320 --> 0:14:22.360 what I'm saying, like, E, I'm gonna call you, or 0:14:22.400 --> 0:14:23.480 I want my child to meet you. 0:14:23.520 --> 0:14:24.080 I'm like whatever. 0:14:24.120 --> 0:14:26.400 I brushed it off, like if you're up there, he 0:14:26.520 --> 0:14:28.600 up there, I meet him? I meaning whatever, but whatever, 0:14:28.920 --> 0:14:32.280 And I guess that Monday. We were together Friday, and 0:14:32.320 --> 0:14:34.160 he told his son to come see me on Monday. 0:14:34.480 --> 0:14:36.640 And my man came up there on Monday and was like, yo, 0:14:36.960 --> 0:14:39.280 you remember Mr Carl's point, Like that was my father's 0:14:39.360 --> 0:14:40.720 like you lye coach Bogan. 0:14:40.800 --> 0:14:42.880 I was like, bet, I'm not lying to you. Like 0:14:42.960 --> 0:14:45.440 we met that day. I showed him a video that 0:14:45.520 --> 0:14:46.880 I did, showing him. 0:14:46.800 --> 0:14:48.400 The work that I had done before. It's like a 0:14:48.520 --> 0:14:50.200 promo video. I had some work I did. 0:14:50.480 --> 0:14:51.040 He watched. 0:14:51.080 --> 0:14:53.200 It was like, I see you tomorrow and from that 0:14:53.280 --> 0:14:56.120 day forth, Bro, Like we talked every day since two 0:14:56.160 --> 0:14:58.120 thousand and with I don't know what that was in 0:14:58.120 --> 0:15:00.720 two thousand and five six, remember, but. 0:15:01.000 --> 0:15:02.640 We haven't separated since that day. 0:15:03.200 --> 0:15:06.560 Yeah, So it was crazy too, bro, just to elaborate, 0:15:06.640 --> 0:15:09.160 Like my dad was so adamant about me meeting this dude, 0:15:09.200 --> 0:15:10.640 Like my dad ain't really on that, you know what 0:15:10.680 --> 0:15:12.240 I'm saying. But he called me Friday, was like, Yo, 0:15:12.240 --> 0:15:14.080 I meant this dude, Eric Thomas, you need to go 0:15:14.080 --> 0:15:15.880 see him. I got his card, you know what I'm saying. 0:15:15.920 --> 0:15:19.240 This is addresses office. I'm like, bet he called me Saturday. 0:15:19.400 --> 0:15:21.480 It was like, hey, remember on Monday morning I told 0:15:21.560 --> 0:15:24.720 you call me Sunday night was like hey, tomorrow morning 0:15:25.200 --> 0:15:27.200 and I was like, and I'm gonna be real. I'm 0:15:27.240 --> 0:15:29.400 in college, I'm doing my thing. I wasn't gonna go, 0:15:29.720 --> 0:15:30.840 you know what I'm saying, Like if he would have 0:15:30.880 --> 0:15:32.360 just said it one time, I won't gonna go. I 0:15:32.360 --> 0:15:34.360 think my dad knew. And he called me Monday morning, 0:15:34.560 --> 0:15:36.840 seven o'clock in the morning. I was at my apartment. 0:15:36.920 --> 0:15:39.640 Hit me up, like you on your way. I was like, man, yeah, bro, 0:15:39.880 --> 0:15:43.080 like so went straight over there. So Pops was really 0:15:43.120 --> 0:15:46.960 the architect of the whole, you know, shot at the Pops. 0:15:47.160 --> 0:15:49.440 What was your early responsibilities, like when you first started 0:15:49.440 --> 0:15:51.040 the link with ET, what did you do? 0:15:51.160 --> 0:15:53.600 You know what I didn't know. 0:15:54.000 --> 0:15:55.920 The first thing that he taught me was that this 0:15:55.960 --> 0:15:59.360 could be a career, right, like you know just speaking, 0:15:59.480 --> 0:16:01.560 you know, edge kay, you know, going around because the 0:16:01.600 --> 0:16:03.200 crazy thing is I love it. 0:16:03.240 --> 0:16:03.400 Now. 0:16:03.600 --> 0:16:05.720 You mentioned that I don't do a lot in front 0:16:05.720 --> 0:16:07.800 of the camera stuff like that. But I started off speaking. 0:16:07.840 --> 0:16:09.680 I had been speaking since I was in the eighth grade. 0:16:09.800 --> 0:16:11.640 I always had to give to speak. I was introducing 0:16:11.680 --> 0:16:13.920 the mayor of the city anytime it was gun violent stuff. 0:16:13.920 --> 0:16:16.120 I would like, stand up for the school talk class 0:16:16.120 --> 0:16:19.120 president type stuff. And then I met E and I 0:16:19.160 --> 0:16:21.160 was like, yo, you can get paid doing this. Like 0:16:21.200 --> 0:16:23.200 I was just doing it like on a hum giving 0:16:23.240 --> 0:16:24.840 back stuff like this. I never knew it could be 0:16:24.920 --> 0:16:27.480 a career. And he was getting booked by like local 0:16:27.600 --> 0:16:30.880 churches and stuff like that, and so my early responsibility 0:16:30.960 --> 0:16:33.320 was really just rolling with him and speaking like that's 0:16:33.360 --> 0:16:35.480 all we knew to do. So we got a gig 0:16:35.520 --> 0:16:38.360 and we went out to Crenshaw, California, some game prevention stuff, 0:16:38.560 --> 0:16:41.600 and I was just speaking right alongside. And it wasn't 0:16:41.640 --> 0:16:44.080 until later that I realized, like, oh, we're not gonna 0:16:44.080 --> 0:16:45.920 blow up like this, you know what I'm saying. So 0:16:46.120 --> 0:16:48.280 early on it was just being his right hand man, 0:16:48.440 --> 0:16:53.320 rolling the He mentioned the next day after I met him, 0:16:53.360 --> 0:16:55.280 he was like, yo, We're going up to Maxi's, which 0:16:55.320 --> 0:16:57.560 is a correctional facility for juveniles. 0:16:58.000 --> 0:16:58.800 We just went up there. 0:16:58.800 --> 0:17:00.920 Bro you talking about kids in there for like ten 0:17:01.040 --> 0:17:03.360 fifteen years in there for murder, all kind of stuff. 0:17:03.480 --> 0:17:04.920 And we went up there and he was like, yo, 0:17:05.320 --> 0:17:07.199 get him. I was like, I just start going in, 0:17:07.320 --> 0:17:09.719 He'll start going in. We just tag teamed it, and 0:17:09.880 --> 0:17:11.920 you know, everywhere we went, I was just speaking. Really, 0:17:11.960 --> 0:17:14.200 I wasn't even doing it. There was no business to run. 0:17:14.240 --> 0:17:15.479 I was just really rolling with him. 0:17:15.720 --> 0:17:18.159 So at what point do you realize it's better for 0:17:18.200 --> 0:17:19.280 you to take a step back. 0:17:19.320 --> 0:17:22.439 Yeah, I'll never forget. And everybody probably seen the speech. 0:17:23.240 --> 0:17:25.560 It was about two thousand and sixty seven and we 0:17:25.560 --> 0:17:27.560 were at the Advantage Program, a program we had started 0:17:27.640 --> 0:17:30.600 up on campus, right and we in the room. It 0:17:30.640 --> 0:17:32.320 was a regular night, but I don't know what happened. 0:17:32.400 --> 0:17:34.360 Somebody pissed E off. He was in a bad mood, 0:17:34.480 --> 0:17:35.720 kind of like to be honest with you, and I 0:17:35.800 --> 0:17:37.880 was like, Yo, what's going on? And he was like, man, 0:17:37.920 --> 0:17:40.000 these kids ain't taking nothing serious, Like, you know, they 0:17:40.040 --> 0:17:42.359 got an opportunity at Michigan State. I'm about to go off. 0:17:42.840 --> 0:17:45.280 So I was like okay, cool now. Just so happened 0:17:45.280 --> 0:17:47.480 to be that a guy we knew who we were 0:17:47.520 --> 0:17:50.000 cool with was doing his thesis and he was like, Yo, 0:17:50.040 --> 0:17:51.600 can I come record you all the night? 0:17:51.960 --> 0:17:53.760 And I was like absolutely. He was like, I'm gonna 0:17:53.800 --> 0:17:54.240 mike you up. 0:17:54.280 --> 0:17:56.879 And back then everybody was miked up like you usually 0:17:56.880 --> 0:17:58.880 you just had the camera be terrible audio ever. 0:17:58.840 --> 0:18:01.520 Talking about cameras back then six grand right what I'm 0:18:01.560 --> 0:18:04.080 saying today right brand for that co. 0:18:04.320 --> 0:18:06.359 So we had videoed a few things before, but it 0:18:06.400 --> 0:18:08.920 was always terrible audio quality. You couldn't really hear it. Well, 0:18:08.920 --> 0:18:11.320 this night he miked it up just like the the 0:18:11.359 --> 0:18:12.320 lapels we got on. 0:18:12.440 --> 0:18:12.600 Right. 0:18:13.119 --> 0:18:14.840 So we sitting in the room, I'm like, all right, 0:18:14.840 --> 0:18:16.560 he about to go off now, mind you he been 0:18:16.600 --> 0:18:19.119 going off forever. Like the reason I was rolling with 0:18:19.200 --> 0:18:20.760 him is because I never seen nothing like it. Like 0:18:20.800 --> 0:18:24.200 imagine we'll go to like a university or wherever, a 0:18:24.320 --> 0:18:26.520 high school and kids to just be sitting there crying, 0:18:26.680 --> 0:18:28.280 Like I'm like, yo, this is the most amazing thing 0:18:28.280 --> 0:18:30.520 I seen. But this particular night, we were sitting in 0:18:30.520 --> 0:18:33.119 there and he was going off, and he was like, when. 0:18:33.000 --> 0:18:36.480 You want to succeed as bad as you want to breathe. 0:18:36.520 --> 0:18:39.040 Then you'll be successful. And everybody knows that video now. 0:18:39.080 --> 0:18:41.119 It is one of the most famous motivational speeches of 0:18:41.160 --> 0:18:43.120 all times. And I say, yo, that was cool, right, 0:18:43.480 --> 0:18:45.480 And then this was on a Tuesday night. I was 0:18:45.480 --> 0:18:47.520 so inspired, y'all. I was like, Yo, it's the best 0:18:47.560 --> 0:18:50.400 thing I ever heard. I literally have the best motivational 0:18:50.440 --> 0:18:52.680 speaker in the world. I called a local middle school 0:18:52.680 --> 0:18:54.320 the next day and I was like, yo, I got 0:18:54.320 --> 0:18:56.919 this dude. His name is Eric Thomas. I'm telling you 0:18:57.160 --> 0:18:59.399 he's crazy. Like, Yo, we want to come up there 0:18:59.400 --> 0:19:01.080 and do some work cause he told me we needed 0:19:01.080 --> 0:19:02.480 to get reps and he was like, don't even worry 0:19:02.520 --> 0:19:03.920 about the bread. I was like, look, we don't need 0:19:03.960 --> 0:19:05.560 no money, which you wanna come up there? And they 0:19:05.600 --> 0:19:07.960 was like what's his name? I was like Eric Thomas. 0:19:08.359 --> 0:19:11.680 They was like, okay, we'll call you back. They ain't 0:19:11.720 --> 0:19:13.359 called me back. Next day, I called him up, like, Yo, 0:19:13.400 --> 0:19:16.240 we wanna come up and do this work. I was like, 0:19:16.320 --> 0:19:19.960 what's his name again? I said Eric Thomas. It was like, sorry, 0:19:20.000 --> 0:19:22.440 we we don't. Yeah, we don't. We don't. We don't 0:19:22.480 --> 0:19:25.200 really need that m And I remember thinking to myself. Yo, 0:19:25.280 --> 0:19:27.720 I just heard the greatest motivational speech in the world, 0:19:28.040 --> 0:19:30.960 and yet nobody cares. And I when I realized nobody cares, 0:19:31.000 --> 0:19:33.760 I said, Okay, that's your lane. Now your job is 0:19:33.800 --> 0:19:35.840 to make people care. And so from that day for 0:19:36.000 --> 0:19:38.480 I called a meeting. I put Pulled E in the room, 0:19:38.560 --> 0:19:40.760 pulled Carl, our media director in the room. I said, look, 0:19:40.960 --> 0:19:42.800 I'm not speaking no more. This is no longer the 0:19:42.880 --> 0:19:46.680 Jackson five were going straight Michael Jackson, I said, cause 0:19:46.680 --> 0:19:48.720 we were going under the name Break the Cycle when 0:19:48.720 --> 0:19:51.159 I was the crew. Well, you know, we had a 0:19:51.200 --> 0:19:55.320 little here like with Bell Vivi Devot something like that. 0:19:55.760 --> 0:19:58.960 So I but I said, look, I said, lose Break 0:19:58.960 --> 0:20:01.159 the Cycle. I said, said, nobody knows who Break the 0:20:01.160 --> 0:20:03.879 Cycle is, right, Like it's a company. I said, Carl, 0:20:03.920 --> 0:20:06.520 don't edit my stuff no more. I'm no longer speaking. 0:20:06.880 --> 0:20:09.400 I literally like stepped behind the scenes and was like, yo, 0:20:09.480 --> 0:20:12.199 everything we do. So there was this new thing that 0:20:12.240 --> 0:20:14.960 came out called YouTube, and I told my boy, I 0:20:15.000 --> 0:20:16.639 was like, hey, figure out if you can figure out 0:20:16.640 --> 0:20:19.200 how to build this channel, and he was like, Karl 0:20:19.240 --> 0:20:21.119 could do everything. So he got on there and this 0:20:21.240 --> 0:20:23.320 was like early people was just putting like cat videos 0:20:23.359 --> 0:20:23.680 and stuff. 0:20:23.880 --> 0:20:26.399 This was FaceTime. You had to have a college on 0:20:26.560 --> 0:20:32.240 Facebook the same time. 0:20:32.320 --> 0:20:33.600 College I need to get on. 0:20:34.520 --> 0:20:36.600 So I told him, I said, hey, see if you 0:20:36.640 --> 0:20:38.640 can get it up there, and of course he got 0:20:38.680 --> 0:20:40.199 one of the most common names in the world, Eric 0:20:40.280 --> 0:20:43.400 Thomas or Eric Thomas was actually taking So I was like, Man, 0:20:43.440 --> 0:20:47.199 I was sitting there. I was like, yo, et Et Motivator, 0:20:47.320 --> 0:20:50.120 ET Speaker, e T. And then he had just did 0:20:50.119 --> 0:20:53.359 a sermon I remember the day before he did a 0:20:53.400 --> 0:20:55.560 few days before he did t I you can. 0:20:55.480 --> 0:20:56.240 Have whatever you like. 0:20:56.640 --> 0:20:58.480 But he remixed it for like if you have Christ, 0:20:58.480 --> 0:21:00.880 you can have whatever you like, and was like, yo, 0:21:01.000 --> 0:21:03.439 my man is like a hip hop preacher. So then 0:21:03.480 --> 0:21:04.879 I sat there and I was like, yo, Carl, check 0:21:04.920 --> 0:21:07.760 the availability of Et the hip Hop Preacher. So he 0:21:07.840 --> 0:21:10.080 was like, yeah, it's available, and so I was like bet. 0:21:10.119 --> 0:21:12.360 And so from that moment on, I was like, Yo, 0:21:12.400 --> 0:21:15.080 I'm out of here. Everything we do needs to be et. 0:21:15.320 --> 0:21:18.200 Every timas Et the hip Hop Preacher. We only pushing him. 0:21:18.400 --> 0:21:20.840 Everything we focused on from that moment forward was he. 0:21:21.000 --> 0:21:22.840 And that's why I don't talk. Yeah, And it was 0:21:22.920 --> 0:21:27.320 ignorance business ignorance. So me growing up, Martin Luther King 0:21:27.400 --> 0:21:29.320 wasn't on no bit. I mean just think if he 0:21:29.359 --> 0:21:31.919 was a businessman, what Martin Luther King would have made. 0:21:32.200 --> 0:21:34.720 But he wasn't a businessman. You think about x X 0:21:34.800 --> 0:21:37.320 wasn't no businessman. He didn't even owned his own crib. 0:21:37.680 --> 0:21:39.720 So I'm growing up following them. 0:21:39.960 --> 0:21:42.800 All their about is the community and the people like 0:21:42.840 --> 0:21:45.240 they not own how much bread they gonna make. Martin 0:21:45.280 --> 0:21:47.560 Uther King had a PhD at twenty six. He was 0:21:47.600 --> 0:21:51.119 a faster getting a Tizon ofference. He didn't have no 0:21:51.200 --> 0:21:53.640 business mind, Like I'm even thinking like, yo, if people 0:21:53.680 --> 0:21:57.440 had had a business mind, where Martin would have been financially. 0:21:57.720 --> 0:22:00.040 So for me, it hit me like, okay, see you 0:22:00.160 --> 0:22:04.280 right in my ignorance, I want to help everybody, but 0:22:04.480 --> 0:22:06.399 it's gonna it takes money to fight a war, bro 0:22:06.920 --> 0:22:09.320 like flat out, it takes bread. Right, So I was like, 0:22:09.400 --> 0:22:12.919 see you right. Let me just focus now on and 0:22:12.960 --> 0:22:17.480 put my energy on growing me as a brand, meaning 0:22:17.760 --> 0:22:21.000 let me go get this PhD. Now that was a 0:22:21.040 --> 0:22:23.600 business move because I was like, yo, if we're gonna 0:22:23.600 --> 0:22:27.240 make money, I can't go to our churches to make money, 0:22:27.520 --> 0:22:30.000 Like that's what I was relying on before our churches, 0:22:30.520 --> 0:22:35.840 our what is it like, you know, schools like elementary 0:22:35.880 --> 0:22:38.440 middle I was like, bro, the bread is in corporate, 0:22:38.960 --> 0:22:41.440 but like, you can't get corporate dollars. 0:22:41.320 --> 0:22:43.439 On preaching what you're preaching. 0:22:43.720 --> 0:22:45.960 So I literally went to college and got my master's 0:22:45.960 --> 0:22:48.560 degree and then my PhD in Michigan State because I 0:22:48.640 --> 0:22:50.480 was like, yo, I need to learn the rules. 0:22:50.920 --> 0:22:52.320 I need to learn the language. 0:22:52.480 --> 0:22:54.959 I need to learn the codes, like for real, Like 0:22:55.119 --> 0:22:57.840 I can't compete with these boys if I don't. And 0:22:57.880 --> 0:22:59.760 then I realized as I was studying, I was like, 0:23:00.200 --> 0:23:03.679 be real, the reality is the blueprint. They like, if 0:23:03.680 --> 0:23:05.520 you go to school and you start reading books, the 0:23:05.560 --> 0:23:08.160 blueprint is there. So I was like, yo, I can 0:23:08.320 --> 0:23:11.160 learn what they're doing and I can go in corporate 0:23:11.200 --> 0:23:11.600 and do this. 0:23:11.840 --> 0:23:14.360 And the advantage that I got is I got sold. 0:23:14.480 --> 0:23:17.199 Like flat out, like you can't get you can't study this, 0:23:17.720 --> 0:23:19.879 you can't go to school and learn this like this 0:23:20.000 --> 0:23:23.600 passion I got it ain't no academy and it ain't 0:23:23.600 --> 0:23:26.000 nobody that's gonna be able to compete with me because 0:23:26.040 --> 0:23:28.399 I'll know the business side. But I also got that 0:23:28.440 --> 0:23:30.679 spirit of king in me. I got that spirit of 0:23:30.720 --> 0:23:31.399 Mouthcolm in me. 0:23:31.640 --> 0:23:32.160 I got that. 0:23:32.119 --> 0:23:34.119 Spirit of guard v in me, and they ain't got that, 0:23:34.440 --> 0:23:36.040 so they're not gonna be able to compete. So see 0:23:36.160 --> 0:23:38.120 was the one that came and was like, E, all 0:23:38.160 --> 0:23:41.240 of that spiritual stuff is good, that character development stuff 0:23:41.280 --> 0:23:44.040 is good. But if we're gonna own our own, if 0:23:44.040 --> 0:23:47.760 we're gonna be able to decide what we're doing when 0:23:47.800 --> 0:23:50.320 we're doing, don't nobody own us. We gotta go business. 0:23:50.320 --> 0:23:52.439 So let me just straight. I thought him in the 0:23:52.440 --> 0:23:55.399 beginning because I didn't understand them. I wanted them to 0:23:55.400 --> 0:23:56.160 still talk like. 0:23:56.200 --> 0:24:00.399 He wanted to be rocking side by side, cause that's 0:24:00.400 --> 0:24:03.399 all that's what I knew going to an HBCU like 0:24:03.640 --> 0:24:05.800 it wasn't just a speaker, it was we was we 0:24:05.920 --> 0:24:08.520 on the road, were traveling, we go on the restaurants, 0:24:08.520 --> 0:24:10.960 were eating, and so I'm like, yof C become business, 0:24:11.080 --> 0:24:12.439 that's gonna separate us. 0:24:12.920 --> 0:24:15.119 It is what it is, bro, you start doing business. 0:24:15.200 --> 0:24:16.720 I mean he gonna have to go to these meeting. 0:24:16.840 --> 0:24:19.000 I'm gonna have to go speak on my own. And 0:24:19.080 --> 0:24:21.159 quiet has kept since he became a businessman. 0:24:21.400 --> 0:24:24.200 You left Win two thousand and nine. 0:24:24.359 --> 0:24:26.919 Brouh it's twenty twenty two. We ain't been in the 0:24:26.920 --> 0:24:29.960 same city since we made this move. So it was 0:24:30.000 --> 0:24:33.399 like I lost and not we like fam but I 0:24:33.480 --> 0:24:37.600 lost that time and that I lost that to business. 0:24:37.920 --> 0:24:39.560 So in the beginning, I was like, yo, Brown, No, 0:24:40.000 --> 0:24:42.240 I rather for us just to do us then change 0:24:42.280 --> 0:24:44.240 the world, like I really like, let's. 0:24:44.080 --> 0:24:44.879 Just brou we was. 0:24:45.680 --> 0:24:47.359 We weren't cut Like we was walking to the grocery 0:24:47.400 --> 0:24:50.680 store every day by lunch meat, coming back making sandwiches. 0:24:51.000 --> 0:24:53.080 We was going to church together on the weekend, you 0:24:53.040 --> 0:24:54.560 know what I'm saying, Like I was at his parents' 0:24:54.560 --> 0:24:58.280 crib eating on Sunday, like it was a brotherhood. And 0:24:58.320 --> 0:24:59.720 so for me it was like, bro, I don't know, 0:25:00.040 --> 0:25:02.240 like I brother keep this then changed. 0:25:02.040 --> 0:25:05.000 The world funny with shall you asked what was my title? 0:25:05.440 --> 0:25:07.920 And I said President And I always laughed tongue in cheek. 0:25:08.000 --> 0:25:10.880 But we had went somewhere, we did a big conference 0:25:10.960 --> 0:25:13.359 or something, and he was like, yo, I got He 0:25:13.440 --> 0:25:16.320 invited everybody to his hotel rooms at the Embassy suites, right, 0:25:16.600 --> 0:25:18.720 and he had like the big suite and the Embassy suites, 0:25:19.240 --> 0:25:21.200 and I remember I was like, yo, what is he doing? 0:25:21.760 --> 0:25:24.240 He was like he was like, yeah, just be down there, 0:25:24.280 --> 0:25:26.040 like I gotta you know what I'm saying, tell you something. 0:25:26.119 --> 0:25:28.119 I was like, all right, bet So I came down there. 0:25:28.160 --> 0:25:30.040 It was in the little front room of the embassy suites. 0:25:30.400 --> 0:25:32.720 I sat down and he was like, man, it was 0:25:32.760 --> 0:25:34.280 like a bunch of people in there, some of his 0:25:34.320 --> 0:25:36.480 homies from back in the day and stuff. And he 0:25:36.640 --> 0:25:38.520 was like, man, just want to let you know, Bruh, 0:25:38.600 --> 0:25:42.040 like I'm naming you the president today. 0:25:42.880 --> 0:25:47.040 And I was like, the president of what. Bro. 0:25:47.119 --> 0:25:49.159 We ain't even had no coming, We had no llccene, 0:25:49.520 --> 0:25:50.320 we ain't had nothing. 0:25:50.400 --> 0:25:53.199 He was just like this idea y'all was bro. 0:25:53.400 --> 0:25:56.360 But look, you know, I'm young. I'm young, right, I don't. 0:25:56.119 --> 0:25:56.600 Know no better. 0:25:56.640 --> 0:25:58.800 He gave me an old breakthorcycle shirt. I was like, 0:25:59.119 --> 0:26:00.000 am I supposed to put it? 0:26:00.480 --> 0:26:00.640 Like? 0:26:00.880 --> 0:26:03.240 I didn't even know? But to his point, you know, 0:26:03.520 --> 0:26:06.119 he wanted us to roll like that forever. But what 0:26:06.200 --> 0:26:09.360 I understood, Bruh is one like I was like, Okay, 0:26:09.680 --> 0:26:12.560 I start looking at going I'm seeing people that he 0:26:12.760 --> 0:26:16.520 is better than who making Bruh. I just I wouldn't 0:26:16.520 --> 0:26:20.600 looked up, Okay, Tony Robbins network, what I'm like, no, 0:26:20.720 --> 0:26:22.560 I'm looking up these other speakers. I'm like, yo, he 0:26:22.680 --> 0:26:24.720 is better than them. And then once I understood, oh, 0:26:24.760 --> 0:26:27.399 nobody cares. If nobody cares, you know what I'm saying, 0:26:27.400 --> 0:26:29.720 Like people always ask me, like why I'm so big 0:26:29.720 --> 0:26:32.600 on branding and Nikki we talk about it all the time. 0:26:33.119 --> 0:26:36.120 Listen nobody if your brand is sweet, nobody care. 0:26:36.240 --> 0:26:36.639 Like I love it. 0:26:36.680 --> 0:26:39.320 People were like, oh, Rihanna can't sing. Okay, Rihanna can't 0:26:39.359 --> 0:26:41.320 sing as good as cool. It's probably I'm not no joke. 0:26:41.320 --> 0:26:43.719 We in Atlanta, it's probably a million young ladies who 0:26:43.720 --> 0:26:45.919 can out sing Rihanna And I don't even know if 0:26:45.920 --> 0:26:48.680 she knew a whole lot of dancing. Her brand though, 0:26:49.040 --> 0:26:51.479 like that's that's what makes her real. I love Rihanna, 0:26:51.520 --> 0:26:53.439 but it's her brand that makes her her and people 0:26:53.560 --> 0:26:55.560 care about her. So I was like, Yo, talent alone 0:26:55.600 --> 0:26:57.760 ain't gonna do it. He so we as sweet as 0:26:57.760 --> 0:27:00.520 we are, we're gonna be talking to elementary school kids 0:27:00.560 --> 0:27:02.200 and middle school kids for the rest of our lives, 0:27:02.200 --> 0:27:04.520 which that's still important and we still do, but we're 0:27:04.520 --> 0:27:05.919 gonna do that for the rest of our lives and 0:27:05.960 --> 0:27:07.720 be broken. I start looking at all of these people 0:27:07.720 --> 0:27:09.119 who was making money, and I was like, I'm not 0:27:09.160 --> 0:27:09.480 doing that. 0:27:09.520 --> 0:27:11.520 We're not doing the we Black so were good. 0:27:11.320 --> 0:27:13.800 With just making fifty sixty thousand at a time, and 0:27:13.880 --> 0:27:16.159 so he was like, Yo, we quitting our jobs and 0:27:16.240 --> 0:27:17.320 we're getting after this thing. 0:27:17.400 --> 0:27:18.560 So how does this scale? 0:27:18.840 --> 0:27:20.840 Everyone has an opinion when it comes to the foods 0:27:20.880 --> 0:27:23.520 we eat. This food's good for you, this one's bad 0:27:23.520 --> 0:27:26.359 for you, this diet works best. But who actually has 0:27:26.359 --> 0:27:28.800 the right answer. 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I don't like 0:28:56.080 --> 0:28:57.680 the brag on a lot of stuff, but brill I've 0:28:57.680 --> 0:28:59.040 been in that love I was the first one doing 0:28:59.080 --> 0:28:59.600 that show. 0:29:01.680 --> 0:29:06.400 Yeah, exactly that. Hey that was me, y'all go back, Hey, 0:29:06.440 --> 0:29:06.840 that was. 0:29:06.800 --> 0:29:09.640 Me, and I came up with it because well, first 0:29:09.680 --> 0:29:11.520 of all, I don't want to skip ahead. But in 0:29:11.520 --> 0:29:13.680 two thousand and nine, when I got my masters degree, 0:29:13.680 --> 0:29:15.720 I ended up being his graduate assistant. And then I 0:29:15.760 --> 0:29:17.880 got my master's degree, and he was like, yo, we quitn't. 0:29:18.040 --> 0:29:20.360 And I was like, where are we going? He was like, 0:29:20.400 --> 0:29:22.880 it don't matter. It's like we can't. Yeah, we can't write. 0:29:23.440 --> 0:29:25.360 And at that time, again you got to think two 0:29:25.360 --> 0:29:27.760 thousand and nine, you two ain't booming like it is now, 0:29:27.880 --> 0:29:30.080 so you know what I'm saying. So he was like, yo, 0:29:30.120 --> 0:29:32.240 we quitn't. And then so we ended up leaving our 0:29:32.320 --> 0:29:34.000 jobs at Michigan State. We put in our two week 0:29:34.120 --> 0:29:36.720 notice and we left. My wife got a job offer 0:29:36.760 --> 0:29:38.760 with General Electric. So he mentioned why I had to leave. 0:29:39.360 --> 0:29:41.600 I ain't had no money, and so my wife I 0:29:41.640 --> 0:29:43.520 told I. I was like, look, my wife got a 0:29:43.520 --> 0:29:46.600 corporate position. She making decent bread. I don't got to 0:29:46.640 --> 0:29:48.480 do nothing. She gonna hold us down while we figured 0:29:48.480 --> 0:29:50.520 this thing out. But bro, as much as I love you, 0:29:50.520 --> 0:29:52.280 I'm going with my wife. Do you know what I'm saying? Like, 0:29:52.280 --> 0:29:53.880 I'm gonna go on the road. So I went on 0:29:53.920 --> 0:29:54.720 the road and. 0:29:54.680 --> 0:29:57.080 She would have stayed had he convinced that we need 0:29:57.200 --> 0:29:59.120 to stay. But he was like, I got to take 0:29:59.160 --> 0:30:01.200 care of the business, so I'm willing to. And y'all 0:30:01.200 --> 0:30:04.880 got to understand this because he not a two man like. 0:30:04.960 --> 0:30:06.280 He ain't no two man like. 0:30:06.720 --> 0:30:10.040 He would have got drafted one in his class. 0:30:10.400 --> 0:30:12.320 That's the part I'm thinking when I'm hearing it, I'm like, 0:30:12.680 --> 0:30:14.120 what point does ego creep. 0:30:13.960 --> 0:30:14.560 In or does it not? 0:30:14.600 --> 0:30:16.960 You know what's so funny though, And I promise you 0:30:17.040 --> 0:30:20.400 I mean in disrespect to either of these brothers. All 0:30:20.440 --> 0:30:23.120 love because we learned so much. But early on E 0:30:23.280 --> 0:30:26.920 and I used to religiously study Jay and Dan and 0:30:26.960 --> 0:30:29.800 I was like, yo, they explained. I used to tell E, Yo, 0:30:29.960 --> 0:30:33.840 explain to me how when you have nothing, y'all is 0:30:34.000 --> 0:30:37.440 best of friends, right, like inseparable, And all of a 0:30:37.480 --> 0:30:42.600 sudden you got fifteen multi million dollar companies booming, and 0:30:42.680 --> 0:30:45.680 y'all don't talk anymore. Like again, no, I don't mean 0:30:45.720 --> 0:30:47.520 to be in their business. I don't know what happened. 0:30:47.760 --> 0:30:49.400 Like some people are like, oh, Dann wanted to be 0:30:49.440 --> 0:30:51.040 in the videos. Maybe he had the right to be 0:30:51.080 --> 0:30:53.240 in the videos. I don't know what happened. But I 0:30:53.280 --> 0:30:57.600 do know that once success came in, they didn't talk anymore. 0:30:57.640 --> 0:30:59.400 And I'm like, yo, it seemed like it should be 0:30:59.400 --> 0:31:01.000 the other way around. I was like, yo, I'm irritated 0:31:01.000 --> 0:31:02.920 when I'm broke, like money ain't coming in, I'm stressed. 0:31:02.960 --> 0:31:03.880 I'm ready put my eye. 0:31:04.280 --> 0:31:07.920 But like we studied them too, literally religious and and 0:31:07.960 --> 0:31:09.880 we literally would go back and forth like, yo, why 0:31:10.000 --> 0:31:12.360 is it that they don't talk anymore? Like they built 0:31:12.440 --> 0:31:15.440 everything they could imagine as partners and then they fell out. 0:31:15.440 --> 0:31:18.520 And so with me, the ego thing is I tell 0:31:18.520 --> 0:31:20.520 people all the time, I love it people come up 0:31:20.520 --> 0:31:22.600 to me like you're such a good human. Your ET's right, 0:31:22.640 --> 0:31:24.720 hen man, I said, don't get it twisted. I'm balling too, 0:31:24.760 --> 0:31:26.360 you know what I'm saying, Like, no, it was the 0:31:26.400 --> 0:31:29.040 best decision for us. Does that make sense? Like I'm 0:31:29.040 --> 0:31:30.920 not that great a human where I'm just gonna sit 0:31:31.000 --> 0:31:33.000 back and be gandhi like I'm at the career broke 0:31:33.080 --> 0:31:34.800 Like no, no, no, I got nice stuff too. You 0:31:34.800 --> 0:31:36.840 see what I'm saying. That was the best decision for us. 0:31:37.120 --> 0:31:40.280 So the ego part was this is my brother for real. 0:31:40.440 --> 0:31:42.600 And then the other thing I tell people all the time, people, 0:31:42.880 --> 0:31:45.000 I need to find my CJ. Like again, like you're 0:31:45.000 --> 0:31:46.880 trying to find the right hand and I say all 0:31:46.880 --> 0:31:49.120 the time. First of all, you're not et so they'll 0:31:49.120 --> 0:31:50.800 go your first problems. You know what I'm saying, Like, 0:31:50.840 --> 0:31:52.920 don't just act like I hear. I wasn't doing this 0:31:52.960 --> 0:31:55.880 for nobody else, but understand something. I looked at it 0:31:55.960 --> 0:31:59.040 and argue you two quick things. One, I understood that 0:31:59.320 --> 0:32:02.000 he is of a different calibre as a human and 0:32:02.040 --> 0:32:03.520 I want y'all to know that. And that's why he 0:32:03.600 --> 0:32:06.280 asked me to come on this podcast with him. And 0:32:06.320 --> 0:32:08.080 I was like, I agree to it because y'all need 0:32:08.080 --> 0:32:11.040 to know the truth. We're not dealing with a regular dude. 0:32:11.080 --> 0:32:13.120 Like I hope y'all know that, and I'll give So 0:32:13.480 --> 0:32:17.320 this is when the ego died. We in Harlem, and 0:32:17.400 --> 0:32:20.200 we at this church and this is pre Et, the 0:32:20.240 --> 0:32:22.960 hip hop preacher. Nobody knows who he is. This is 0:32:22.960 --> 0:32:24.760 the true story. This is the day. I was like, 0:32:24.800 --> 0:32:26.920 I'm just gonna be his right hand man forever. We 0:32:27.040 --> 0:32:29.560 out in Harlem, shout out, Alex. You know how that Harlem. 0:32:29.600 --> 0:32:31.520 You know what I'm saying, Whether or not, ain't from Harlem. 0:32:31.600 --> 0:32:35.960 But New York, you know, is still a part of y'all. 0:32:36.520 --> 0:32:37.520 New York part of y'all. 0:32:38.360 --> 0:32:40.560 You know what. 0:32:42.000 --> 0:32:43.960 But you know that in that New York energy, right 0:32:44.240 --> 0:32:46.280 the sid I'll be honest, this might have been my 0:32:46.400 --> 0:32:48.600 second time in New York in my life. So I'm 0:32:48.680 --> 0:32:50.800 just fascinated, you know what I'm saying. I'm from Lanston, Michigan. Bro, 0:32:50.840 --> 0:32:52.640 we don't have nothing like that, you know what I'm saying. 0:32:52.840 --> 0:32:55.320 And so we out in Harlem, right, and we are 0:32:55.440 --> 0:32:58.080 in this church and he's preaching that week. So we 0:32:58.120 --> 0:32:59.920 used to do a whole week. It'd be like fit 0:33:00.000 --> 0:33:02.000 teen hundred dollars for the whole week. And we out 0:33:02.040 --> 0:33:05.520 there and you know, the food trucks is booming, the 0:33:05.560 --> 0:33:08.239 subway booming, people hopping off the train and all of that. 0:33:08.640 --> 0:33:11.160 And we're sitting on the stoop of the church and 0:33:11.800 --> 0:33:15.640 just just talking nothing crazy. All of a sudden, this dude, 0:33:15.720 --> 0:33:19.440 I kid, y'all, not about six five muscle dude, dreads 0:33:20.040 --> 0:33:22.560 gold see the whole nine. My man is coming down 0:33:22.640 --> 0:33:25.200 the sidewalk, and my man's on the phone and he 0:33:25.280 --> 0:33:26.760 was cussing somebody out, like. 0:33:27.000 --> 0:33:30.400 You mother, I'll kill you. I'm talking about like causing 0:33:30.400 --> 0:33:30.800 the scene. 0:33:30.840 --> 0:33:33.520 It was like it was like New York style brou 0:33:34.280 --> 0:33:38.880 o haul right right right right, Hey, we we on 0:33:38.960 --> 0:33:42.440 linux ad so me Carl and now Carl about this 0:33:42.520 --> 0:33:46.680 big and I'm we on the stoop and I look 0:33:46.720 --> 0:33:48.920 and I'm like, okay, my man, he's coming this way 0:33:49.440 --> 0:33:51.440 so he might be like at the wall and me 0:33:51.520 --> 0:33:54.160 and Carl backed up about four five steps. He's standing 0:33:54.200 --> 0:33:56.160 in the middle of the sidewalk like this and turns 0:33:56.160 --> 0:34:02.640 and face towards my men, and I said, yeah, yeah, 0:34:03.960 --> 0:34:07.200 my man is literally like the smith is cracking under 0:34:07.200 --> 0:34:09.560 his feet. And he was like he turned and looked 0:34:09.600 --> 0:34:11.520 and was like and I'm like, yo, I'm tapping Carl 0:34:11.600 --> 0:34:13.239 like dog, do you see this? My man don't even 0:34:13.239 --> 0:34:16.560 see E yet. So he walking up and he gets 0:34:16.560 --> 0:34:18.919 probably two feet from Eve, and now he started looked 0:34:18.960 --> 0:34:21.840 up and like notice and of course he got the 0:34:22.040 --> 0:34:24.440 moug like ah, I'll kill you. So I'm like in 0:34:24.520 --> 0:34:26.160 my head, I'm like I'm gonna have to just jump 0:34:26.200 --> 0:34:29.120 off this joint and just beare hub my man something 0:34:29.120 --> 0:34:32.399 like he about to kill E and E. My man 0:34:32.440 --> 0:34:34.080 had his phone like this and looked at Ian was 0:34:34.120 --> 0:34:36.480 about to like start cutting out, and he grabbed his 0:34:36.520 --> 0:34:39.480 wrist and was like, yo, put the phone down, bro. 0:34:39.600 --> 0:34:42.760 Everybody I'm talking about it was like a movie. Everybody 0:34:42.840 --> 0:34:45.200 just stopped and looked and he was like my man 0:34:45.280 --> 0:34:48.120 was like what and he grabbed his other wrist, both 0:34:48.160 --> 0:34:50.360 of them, and said, put the phone down. And my 0:34:50.400 --> 0:34:52.640 man put his arms down to his side like this, 0:34:52.920 --> 0:34:55.680 and he grabbed my man and start praying, just out 0:34:55.680 --> 0:34:56.960 of nowhere, just start praying. 0:34:57.320 --> 0:35:01.279 My man fell to his knees, snap tears. 0:35:00.920 --> 0:35:01.920 Coming out of his eyes. 0:35:02.200 --> 0:35:02.920 He stood up. 0:35:03.040 --> 0:35:05.920 He hugged him for about thirty seconds and was like, 0:35:06.280 --> 0:35:09.320 go in peace, and my man walked off just boo who. 0:35:09.080 --> 0:35:11.080 Crying, and everybody out there was like. 0:35:12.640 --> 0:35:12.839 Yo. 0:35:13.520 --> 0:35:15.839 He was like yo, y'all ready. I was like, hold on, man, 0:35:15.840 --> 0:35:19.200 you're not gonna have like this just happened at that. 0:35:19.640 --> 0:35:21.680 But you see what I'm saying, like, bro, ain't no ego, Bro, 0:35:21.880 --> 0:35:24.040 Like I told you long ago, if this was about speaking, 0:35:24.239 --> 0:35:25.680 I had been speaking since I was a kid, I 0:35:25.680 --> 0:35:27.560 would have just been like, you know, when it's time 0:35:27.600 --> 0:35:29.719 to break off, like you know, we had our run 0:35:29.760 --> 0:35:31.680 and it's like okay, Jordan go that way, Pippen, go 0:35:31.719 --> 0:35:34.319 that way. Everybody do their own thing. But I was like, 0:35:34.480 --> 0:35:37.040 this has nothing. I met somebody who I was like, Yo, 0:35:37.080 --> 0:35:40.040 this man literally the world needs to know who he is, 0:35:40.120 --> 0:35:42.120 like not me, you know what I'm saying, the world 0:35:42.160 --> 0:35:44.000 really needs to know we And then, Bro, I can't 0:35:44.000 --> 0:35:46.759 tell you since then people chemote therapy, you know what 0:35:46.800 --> 0:35:49.080 I'm saying. We were in Australia, Bro, this lady came. 0:35:49.760 --> 0:35:51.759 We had an event in Australia and you know, we 0:35:51.800 --> 0:35:53.960 got a demo and it's not an eighty year old 0:35:54.000 --> 0:35:54.439 white lady. 0:35:54.520 --> 0:35:57.360 And she came to the VIP and she was like. 0:35:57.440 --> 0:35:58.080 I was like, I. 0:35:58.000 --> 0:35:58.520 Looked at her. 0:35:58.520 --> 0:36:00.319 You know, y'all have events when you see people who 0:36:00.320 --> 0:36:02.640 look a little like, you know, sticking out a little bit. 0:36:02.880 --> 0:36:03.440 I went up to her. 0:36:03.520 --> 0:36:04.239 I was like, how you doing. 0:36:04.239 --> 0:36:06.000 She was like, yeah, I'm here for the VIP event 0:36:06.040 --> 0:36:09.040 and I was like, how do you know T And 0:36:09.080 --> 0:36:12.480 she was like, well, my students play rugby and I 0:36:12.520 --> 0:36:14.040 was in I had cancer and I was going through 0:36:14.120 --> 0:36:15.960 chemotherapy and every day they would send me one of 0:36:16.000 --> 0:36:18.800 his videos. And she was like, and I beat cancer 0:36:19.160 --> 0:36:20.879 because of him. And she was like I've never seen 0:36:20.920 --> 0:36:23.799 anything but the videos they sent And so Bru when 0:36:23.800 --> 0:36:26.239 you're talking about DA we're not talking about music, We're 0:36:26.239 --> 0:36:29.000 not talking about entertainment. We're talking about literally matters of 0:36:29.000 --> 0:36:31.319 the heart and him changing this world. I was like, bro, 0:36:31.480 --> 0:36:33.319 I don't need no shine, I don't need no eating. 0:36:33.360 --> 0:36:36.719 I do need some paper. I do need that because 0:36:36.760 --> 0:36:39.000 my wife ain't trying to hear Eat changing the world. 0:36:39.080 --> 0:36:41.000 So I do need some paper. So I get to 0:36:41.040 --> 0:36:41.640 the bread with you. 0:36:41.719 --> 0:36:44.440 But bruh, I will do whatever I can to make 0:36:44.440 --> 0:36:45.640 sure the world knows who he is. 0:36:45.880 --> 0:36:48.640 But let's get back to this mactape situation. Yeah, yeah, yeah, 0:36:48.680 --> 0:36:50.359 what's the deal with that? Yeah? 0:36:50.400 --> 0:36:53.520 So you know, it's crazy because a lot of people 0:36:53.600 --> 0:36:55.920 start hitting me up like yo, I love et stuff 0:36:55.960 --> 0:36:57.719 like I want to I listen to it when I 0:36:57.760 --> 0:37:00.279 work out. And I was like, man, I listen to 0:37:00.480 --> 0:37:02.400 all the time too. But I'm like I would always 0:37:02.440 --> 0:37:04.799 take like I would have make a playlist and have 0:37:04.920 --> 0:37:07.680 like E and then like fifty and then E and 0:37:07.719 --> 0:37:10.000 then hole and then and then And I was like, man, 0:37:10.080 --> 0:37:12.920 I was like, what if I kind of blended those 0:37:12.960 --> 0:37:16.560 two worlds together with the music and the motivation, you know, 0:37:16.640 --> 0:37:19.719 at the same time. And this was like these kids 0:37:19.719 --> 0:37:22.080 today don't know nothing about it. We actually had it 0:37:22.120 --> 0:37:23.840 good back in the day. I don't know if y'all remember, 0:37:23.920 --> 0:37:26.359 but like you could just go on and make your 0:37:26.400 --> 0:37:28.319 stuff like and put it out and it didn't have 0:37:28.480 --> 0:37:30.719 like I had whole I might have had dddy on 0:37:30.800 --> 0:37:34.200 there like everything you can say, yeah one no sample, 0:37:34.280 --> 0:37:36.600 clean one, no nothing. You could just I had little 0:37:36.600 --> 0:37:39.839 Wayne on there like Kobe like whatever. And it was 0:37:39.880 --> 0:37:41.680 like the wild wild West back then. And so I 0:37:41.760 --> 0:37:44.840 put it out and bro like what we crashed the 0:37:44.920 --> 0:37:46.920 site and like, and I talked to him. I was like, 0:37:46.960 --> 0:37:49.160 it's gonna be a lot of downloads whatever. I think 0:37:49.160 --> 0:37:52.480 we had like forty thousand downloads like in like an 0:37:52.480 --> 0:37:55.239 hour long span. And it was like I could see 0:37:55.239 --> 0:37:57.279 the countries, like we were looking at the analytics and 0:37:57.320 --> 0:37:59.440 I could see like different countries, And that was the 0:37:59.560 --> 0:38:02.640 moment I knew. I was like, oh, this thing is 0:38:02.719 --> 0:38:03.719 like getting. 0:38:03.440 --> 0:38:06.920 Bigre But from a business standpoint, that's when it shifted. 0:38:07.320 --> 0:38:09.960 So you could literally look at our algorithm and see 0:38:10.239 --> 0:38:13.520 that now our biggest followers were white males between the 0:38:13.600 --> 0:38:18.240 age of twenty two analytics yeah, and they were direct sales. 0:38:18.920 --> 0:38:21.680 So now that's who listening to it. So they just 0:38:22.360 --> 0:38:25.040 little Ray Ray you know, on the block and listened 0:38:25.040 --> 0:38:30.880 to it. Now dudes and like banking dudes selling solar 0:38:31.320 --> 0:38:34.520 like they coming in in the morning and they listening 0:38:34.560 --> 0:38:36.799 to it and ready to run through a wall. So 0:38:36.880 --> 0:38:41.319 now all of a sudden, the CEOs are starting to call. 0:38:41.840 --> 0:38:43.640 You know what I'm saying, like, Yo, can we get 0:38:43.680 --> 0:38:45.719 you to come and speak? They listen to you. We 0:38:45.760 --> 0:38:46.239 want you to. 0:38:46.200 --> 0:38:48.560 Come live now analytics. 0:38:49.160 --> 0:38:50.439 You know, because a lot of people like you speak 0:38:50.480 --> 0:38:53.480 for Alabama football, you speak for Michigan football, you know, 0:38:53.520 --> 0:38:56.080 all the LSU all, but all the big program. It 0:38:56.120 --> 0:38:59.160 wasn't the coaches. It was a strength and conditioning coaches 0:38:59.480 --> 0:39:02.759 that was saying that. And now they, ah, they like, 0:39:02.800 --> 0:39:04.719 we gotta get him in here because you feel what 0:39:04.719 --> 0:39:08.680 I'm saying. So with that mixtape, it really created the 0:39:08.719 --> 0:39:12.080 pathway for the bread, for the money for corporate. And 0:39:12.080 --> 0:39:14.319 then once I started doing corporate, you know what it is, 0:39:14.360 --> 0:39:17.600 I was blessed in Detroit. Dan Gilbel was taking over Detroit. 0:39:17.800 --> 0:39:20.440 So when he talked about when everybody like, hey, you 0:39:20.480 --> 0:39:22.799 know who who the people buying up all? I knew 0:39:22.840 --> 0:39:26.080 him personally. So now Dann like yo, e, you know, 0:39:26.760 --> 0:39:29.520 he had meetings, Warren Buffett, et cetera. I'm in those 0:39:29.520 --> 0:39:34.160 meetings now. So now the business dude is, I'm like, okay, Like, 0:39:34.320 --> 0:39:36.400 i ain't never been in a room with a billionaire before. 0:39:36.640 --> 0:39:39.399 I'm listening to billionaire talk. He like, yup, we about 0:39:39.400 --> 0:39:41.719 to buy Detroit up. I'm like, what you about to 0:39:41.719 --> 0:39:43.920 buy it? Like he was like, yup vulture. I'm like, 0:39:43.960 --> 0:39:46.640 what does that mean. It's like, yup, once it's dead boom, 0:39:46.680 --> 0:39:47.919 so the best time to buy? 0:39:48.120 --> 0:39:50.320 Like I said that, yeah, he was like yo. 0:39:50.239 --> 0:39:52.480 It's like he like they was talking about how Detroit 0:39:52.640 --> 0:39:54.799 was the recession and they was gonna buy it up 0:39:54.800 --> 0:39:55.520 and they bothered up. 0:39:55.760 --> 0:39:56.440 So they buying. 0:39:56.680 --> 0:39:59.759 They buying Scott Scrapers for five hundred grand. And I'm 0:39:59.800 --> 0:40:03.040 wid them put kids in there with these great ideas. 0:40:03.280 --> 0:40:05.839 So the kids paying for real estate like to be there, 0:40:06.000 --> 0:40:08.480 and they giving them twenty percent or whatever they was 0:40:08.520 --> 0:40:11.440 giving them for the idea and then for them investing. 0:40:11.560 --> 0:40:13.600 So I'm in the room, I'm in the I'm in. 0:40:13.520 --> 0:40:16.960 The elevator by myself with Dan Gilbert and Warren Buffett, 0:40:17.120 --> 0:40:20.200 and then like, e I'm not gonna necessarily like cash 0:40:20.239 --> 0:40:22.279 you out, but I'm about to expose. My man gave 0:40:22.280 --> 0:40:25.279 me an office right across from his office. So I'm like, 0:40:25.600 --> 0:40:27.719 I'm at the I'm at the playoffs, Bro, me and 0:40:27.760 --> 0:40:31.239 my wife and kid. We right behind Lebron in the finals. 0:40:31.360 --> 0:40:34.279 I'm everybody like you with Bron. I'm like, I don't 0:40:34.280 --> 0:40:37.040 personally know Bron, but I'm in the back with Dan Gilbert. 0:40:37.280 --> 0:40:39.520 It's just me and him, like were just sitting there. 0:40:39.560 --> 0:40:41.800 I'm like, what's up Chauncey? Me and Chock like different 0:40:41.800 --> 0:40:43.960 player whatever. I'm in the back. He like, Eve, what 0:40:44.040 --> 0:40:46.120 you think about this? What you think about that? So 0:40:46.239 --> 0:40:49.160 I'm in the room with like, oh, this ain't about okay. 0:40:49.400 --> 0:40:51.640 I got to Martin Now. God giving me the He 0:40:51.680 --> 0:40:54.360 give me the billionaires. And so I'm watching the games 0:40:54.600 --> 0:40:56.360 and I'm seeing the dudes at the games. 0:40:56.600 --> 0:40:57.520 Who was in the room. 0:40:57.880 --> 0:41:01.440 So now when I go into Louis Gucci find the product, 0:41:01.560 --> 0:41:03.840 I know the dude that own them all Earns. 0:41:03.880 --> 0:41:06.000 What's going on as you gear the fall? You need 0:41:06.000 --> 0:41:07.839 the right people on your team that help your small 0:41:07.840 --> 0:41:11.120 business fire on all cylinders. LinkedIn Jobs is here to 0:41:11.160 --> 0:41:12.920 make it easier to find the people you want to 0:41:12.920 --> 0:41:16.480 talk to faster and for free. When we're looking for 0:41:16.480 --> 0:41:19.640 a sound engineer, a graphic designer, or an editor. LinkedIn 0:41:19.760 --> 0:41:22.480 Jobs is the first place we go. Create a free 0:41:22.560 --> 0:41:25.160 job posting minutes on LinkedIn jobs to reach your network 0:41:25.160 --> 0:41:27.840 and beyond to the world's largest professional network of over 0:41:27.920 --> 0:41:31.839 eight hundred and ten million people. Then add your job 0:41:31.880 --> 0:41:34.960 in the purple hiring hashtag frame on your LinkedIn profile 0:41:35.040 --> 0:41:37.320 to spread the word that you're hiring so your network 0:41:37.320 --> 0:41:39.760 can help you find the right people to hire. Simple 0:41:39.760 --> 0:41:42.120 tools like screening questions make it easy to focus on 0:41:42.200 --> 0:41:44.840 candidates with just the right skills and experience, so you 0:41:44.880 --> 0:41:47.920 can quickly prioritize who you like to interview and hire. 0:41:48.560 --> 0:41:51.400 It's why small businesses rate LinkedIn jobs number one and 0:41:51.480 --> 0:41:55.759 delivering quality hires versus leading competitors. LinkedIn Jobs helps you 0:41:55.880 --> 0:41:58.839 find the candidates you want to talk to faster. Did 0:41:58.880 --> 0:42:01.759 you know every week, nearly forty million jobs seekers visit 0:42:01.840 --> 0:42:05.040 LinkedIn Post your job for free at LinkedIn dot com 0:42:05.080 --> 0:42:09.600 slash eyl that's LinkedIn dot com slash eyl to post 0:42:09.640 --> 0:42:12.320 your job for free, Terms and conditions apply. 0:42:12.440 --> 0:42:13.600 So it's a whole different. 0:42:13.880 --> 0:42:17.560 My mindset changed, not like WHOA at first, I'm not 0:42:17.600 --> 0:42:19.560 gonna lie I was geeked to be in the room 0:42:19.920 --> 0:42:22.480 because just to be in the room. But then God 0:42:22.560 --> 0:42:23.880 So was like, yo, you think I brought you in 0:42:23.880 --> 0:42:25.880 this room with billionaires not to be one. 0:42:26.400 --> 0:42:27.759 So see was doing this thing. 0:42:27.840 --> 0:42:30.640 But then I looked up with C was like, all right, see, 0:42:30.719 --> 0:42:32.600 I see what you've been on because I'm gonna be real. 0:42:32.960 --> 0:42:35.600 I wasn't on that at first, so he was by himself, 0:42:35.600 --> 0:42:38.680 if you will doing the work. Then I found out 0:42:38.880 --> 0:42:41.239 and I was like, yo, see let's get this bread bro. 0:42:41.840 --> 0:42:44.759 Why because now I'm taking twenty kids to the super 0:42:44.760 --> 0:42:48.040 Bowl with me. Now I'm I'm flying them to putting 0:42:48.080 --> 0:42:51.480 them on a limo, flying them to San Diego, putting 0:42:51.520 --> 0:42:53.440 them at the harbor, taking them to the restaurant, then 0:42:53.560 --> 0:42:56.239 busting them to LA for the super Bowl Expaen, then 0:42:56.320 --> 0:42:57.920 bringing them back, putting them in the air and b 0:42:58.200 --> 0:43:00.319 then taking them back to the super Bowl. See three 0:43:00.360 --> 0:43:02.520 hollering at they geek. Then I'm taking them to the 0:43:02.520 --> 0:43:04.240 super Bowl. So I just spend one hundred and twenty 0:43:04.239 --> 0:43:06.520 grand to take the kids. So I'm like, I gotta 0:43:06.560 --> 0:43:10.040 be a billionaire. I'm putting kids through college, I'm buying computers, 0:43:10.200 --> 0:43:13.120 I'm sending kids study abroad. So now when I'm hooking 0:43:13.200 --> 0:43:15.919 up with c then they go to mal then it's 0:43:15.920 --> 0:43:18.360 with Alex. Alex like you need to do I'm like, 0:43:18.360 --> 0:43:19.799 all right, y'all telling me what to do cause I 0:43:19.800 --> 0:43:24.600 need to get to this bill because honest moment, honest moment, 0:43:25.080 --> 0:43:27.120 I was like, yo, Bill Gates doing more for the 0:43:27.160 --> 0:43:30.360 hood than I'm doing. He got a Millennial scholarship, So 0:43:30.440 --> 0:43:32.720 any kid from the hood you want to go to college, 0:43:32.719 --> 0:43:35.800 He's paying for it. His wife went through Detroit Public 0:43:35.880 --> 0:43:38.600 schools and then got that scholarship. So I'm like, yo, hot, 0:43:38.600 --> 0:43:42.319 Bill Gates, blessing my people. He ain't never been on 0:43:42.360 --> 0:43:44.000 the east side of the Trait. He ain't never been 0:43:44.040 --> 0:43:45.600 on the West side of Chicago, Like he ain't been 0:43:45.640 --> 0:43:47.560 on the block That's where I'm from. I was like, 0:43:47.840 --> 0:43:50.760 you gotta be a billionaire because these dudes get to decide. 0:43:51.200 --> 0:43:53.160 Cool that he doing it, But no matter, if you 0:43:53.280 --> 0:43:55.360 had a bill, what you could do for your people 0:43:55.400 --> 0:43:57.720 to put your people on. So it went from Martin 0:43:57.760 --> 0:44:01.000 Luther King to Martin Luther Gates. 0:44:02.600 --> 0:44:07.680 It was like, okay, we got to yeah we merged them, Yeah, 0:44:07.719 --> 0:44:08.319 we merged it. 0:44:08.400 --> 0:44:10.799 So Dan Gilbert, you estab that relationship. Is that the 0:44:10.880 --> 0:44:13.000 first big corporate relationship you had? 0:44:13.000 --> 0:44:15.400 Because obviously hip hop preachers, so obviously this is a 0:44:15.440 --> 0:44:17.160 hip hop side to get here with the next sing 0:44:17.560 --> 0:44:19.800 that blew up? But who was like the first corporate 0:44:19.880 --> 0:44:20.959 relationship that was like. 0:44:20.880 --> 0:44:26.080 Oh wait, Dan Gilbert was the first one who gave 0:44:26.120 --> 0:44:30.240 me game free, Like, Yo, you come in this office, 0:44:30.480 --> 0:44:32.160 you be wherever you want to be, wherever you want 0:44:32.160 --> 0:44:34.680 to be. I don't got to be here. Everybody knew 0:44:34.719 --> 0:44:37.120 who I was. I walk in that joint, I walk around. 0:44:37.160 --> 0:44:38.280 I can come to any meeting. 0:44:38.600 --> 0:44:38.880 Brouh. 0:44:40.600 --> 0:44:43.440 Yeah, stuff that we you know, imparted into our company. 0:44:43.480 --> 0:44:45.000 He got what he called, I mean. 0:44:45.960 --> 0:44:49.000 Nineteen is but it's like ten commandments. It's like the 0:44:49.000 --> 0:44:51.240 Bible's ten commandments. He got his nineteen commandments. 0:44:51.280 --> 0:44:53.280 This is what every But it was weird though, because 0:44:53.320 --> 0:44:55.160 like we would go to an office in Detroit and 0:44:55.160 --> 0:44:56.760 then you go to the office in Arizona and everybody 0:44:56.760 --> 0:44:57.520 do the exact same thing. 0:44:57.960 --> 0:44:59.440 Then remember any of them? 0:44:59.680 --> 0:45:03.879 Yeah, all of them them? All my boys. Oh yeah, 0:45:03.920 --> 0:45:07.480 you hear me saying that speed is kid. Execution is worship. 0:45:07.560 --> 0:45:10.440 Oh yeah, yeah, a bunch of worship. Yeah, execution that 0:45:10.520 --> 0:45:13.680 was his thing. He said, ah, man, what was the 0:45:13.719 --> 0:45:17.759 first part. The first part was innovation is rewarded, but 0:45:17.920 --> 0:45:20.319 execution is worship. So y'all can come up with these 0:45:20.320 --> 0:45:23.480 ideas all day, Okay, cool, But the people that can 0:45:23.560 --> 0:45:27.040 actually get those ideas and make those things accomplish them. 0:45:27.120 --> 0:45:28.319 He like, that's a different level. 0:45:28.560 --> 0:45:30.440 I've watched my man fire somebody. If you ain't called 0:45:30.480 --> 0:45:32.919 back in twenty four you got fired. He was like, Yo, 0:45:33.400 --> 0:45:35.440 what he did that I've never seen before is he 0:45:35.520 --> 0:45:39.239 did a conference before he hired you to see if 0:45:39.320 --> 0:45:41.160 you believed in what he believed in, and told you 0:45:41.160 --> 0:45:43.279 what he believed in, and then once he hired you, 0:45:43.320 --> 0:45:45.400 if you didn't do it, he fired you immediately. I 0:45:45.560 --> 0:45:47.719 never seen that before. Like most people hire you didn't 0:45:47.719 --> 0:45:49.560 tell you what they're about. He told you what he 0:45:49.600 --> 0:45:52.120 was about first, and then he hired you. You put me, 0:45:52.120 --> 0:45:53.640 I had to sign a contract. Now, this is why 0:45:53.680 --> 0:45:55.480 I'm tripping, y'all. Come, you know how it is. I 0:45:55.520 --> 0:45:57.560 first got with them. I'm from I'm Blue collarm. My 0:45:57.560 --> 0:46:00.640 people literally worked for Ford n GM. You feel me. 0:46:00.960 --> 0:46:03.000 I'm in there with these cats right blew my mind 0:46:04.000 --> 0:46:06.399 were talking about what was it StockX that was called 0:46:06.400 --> 0:46:09.640 what is it called? I'm in the room like they 0:46:09.760 --> 0:46:12.040 asking me. I'm in the room before it's an idea 0:46:12.320 --> 0:46:15.880 we going. I'm like, okay, look at I'm like. He 0:46:16.000 --> 0:46:17.320 was like, Eve, what you think. I'm like, bro, I 0:46:17.320 --> 0:46:18.000 ain't gonna lie to you. 0:46:18.040 --> 0:46:19.799 Bro. We standing in the line. I don't know if 0:46:19.800 --> 0:46:21.960 nobody gonna be going online getting a pair of shoes. 0:46:21.960 --> 0:46:22.719 They can't even see. 0:46:23.800 --> 0:46:24.800 I mean, this is the conversation. 0:46:24.920 --> 0:46:27.480 We haven't his son putting like he letting his son 0:46:27.520 --> 0:46:30.319 get involved, his son doing stuff like Bruh, it was 0:46:30.320 --> 0:46:33.400 an idea. There's a white boards that they have. I 0:46:33.520 --> 0:46:36.120 watched it the first time it got put on the boards. 0:46:36.440 --> 0:46:39.400 I'm sitting in the room, they asking me what I think, 0:46:39.760 --> 0:46:41.640 and I'm like, bro, I don't even think that's gonna work. 0:46:41.640 --> 0:46:43.759 Bru quiet has kept so I can go back to 0:46:43.760 --> 0:46:44.440 none of the meetings. 0:46:45.040 --> 0:46:51.440 Years later, I'm like, what in the world. Bruh, bruh. 0:46:51.600 --> 0:46:53.799 You know? So for me, I'm not mad, but I 0:46:53.800 --> 0:46:55.640 got exposed and then from there I was. 0:46:55.600 --> 0:46:58.239 Like, yo, you can't play with these ideas. You can't play. 0:46:58.280 --> 0:47:00.600 But Bka, I got a out to Beka. 0:47:00.719 --> 0:47:01.080 My boy. 0:47:01.360 --> 0:47:04.200 He was over a company called verb BKA. Was the 0:47:04.200 --> 0:47:07.600 first one who flew me first class. He was the 0:47:07.600 --> 0:47:08.880 first one to give me a retainer. 0:47:09.480 --> 0:47:10.880 He was the first one to put me in my 0:47:10.920 --> 0:47:14.319 family in the hotel where it's the big suite. I'm 0:47:14.360 --> 0:47:16.600 over here, my kids over there. He was the first 0:47:16.640 --> 0:47:18.480 one to stroke a check. You know what I'm saying. 0:47:18.480 --> 0:47:20.800 He was the first one to show me how valuable 0:47:20.880 --> 0:47:23.719 I was in network marketing when I didn't even really 0:47:23.760 --> 0:47:26.600 know who I was. He used me to attract kids 0:47:26.600 --> 0:47:28.840 to come to his events. So he was the first 0:47:28.840 --> 0:47:31.280 one to say I'm not only gonna say you sweet, 0:47:31.480 --> 0:47:33.000 I'm gonna back it up economically. 0:47:33.000 --> 0:47:33.600 He was the first one. 0:47:33.640 --> 0:47:35.880 I was like, Yo, I'll give y'all two mel to 0:47:36.040 --> 0:47:38.040 do some stuff with y'all for Michigan State and the 0:47:38.040 --> 0:47:40.839 students a scholarship in your name. But See was like, 0:47:40.920 --> 0:47:43.000 I E, I don't know if we want to See 0:47:43.120 --> 0:47:44.680 had the presence of mine in. I don't know if 0:47:44.680 --> 0:47:46.960 we want to connect ourselves and nobody else. We want 0:47:47.000 --> 0:47:50.319 to stay independent because you're so rare that if we 0:47:50.360 --> 0:47:50.879 start clings. 0:47:51.120 --> 0:47:52.600 At the time I turned down two mil. 0:47:52.680 --> 0:47:55.120 I think my tax returns I made like twenty eight 0:47:55.200 --> 0:47:57.959 thirty thousand that year, and they came with two meal 0:47:58.160 --> 0:47:58.920 like cash. 0:47:58.719 --> 0:48:00.560 And I was like, nah, to be partner. 0:48:00.640 --> 0:48:03.520 Just understood the power of independence even back then, and 0:48:03.520 --> 0:48:05.200 and by that time, to be honest with you, I 0:48:05.239 --> 0:48:07.319 saw the trajectory, you know what I'm saying, Like, I 0:48:07.360 --> 0:48:09.399 did see where this thing was going. 0:48:09.480 --> 0:48:11.879 So I saw a video on Instagram a while back 0:48:11.880 --> 0:48:14.200 then when viral where you was talking about you're the 0:48:14.239 --> 0:48:16.640 number one motivation speaker in the world. You can't be 0:48:17.040 --> 0:48:19.560 treated differently just because you're black, as far as your 0:48:19.560 --> 0:48:21.799 price and things of that nature. So talk about that, 0:48:21.840 --> 0:48:26.960 because I feel like the levels to like racism, there's 0:48:27.040 --> 0:48:29.960 levels to racism and the obvious level of you know 0:48:30.760 --> 0:48:33.000 what we see on the ground, but then there's different 0:48:33.080 --> 0:48:36.960 levels where it's like it's not so obvious, right, like yeah, 0:48:37.000 --> 0:48:40.759 pay difference or opportunity difference, or like just getting in 0:48:40.800 --> 0:48:43.880 there hitting the ceiling with your counterparts. 0:48:44.040 --> 0:48:45.000 They don't have a ceiling. 0:48:45.400 --> 0:48:47.480 And it's hard to really complain about that cause like 0:48:47.480 --> 0:48:49.839 you're still making a lot of money, but it's not 0:48:50.000 --> 0:48:50.480 you know what I'm. 0:48:50.320 --> 0:48:54.480 Saying, that's the part that we gotta deal with, cause 0:48:54.520 --> 0:48:56.560 that's why I wasn't asking for more. I kind of 0:48:56.560 --> 0:49:00.840 felt like, yo, E bruh, you making thirty thous a pop. 0:49:01.600 --> 0:49:03.399 You know what I'm saying, Like, come on, your mom, 0:49:03.440 --> 0:49:05.759 ain't never see that kind of bread. You got five kids, 0:49:05.760 --> 0:49:06.799 you got a hundred fifty grand? 0:49:06.840 --> 0:49:08.280 Bruh, what you're tripping about? 0:49:08.440 --> 0:49:11.320 Then I got up to fifty, I was like fifty 0:49:11.360 --> 0:49:14.360 a pop, like bro, and you know the volume of 0:49:14.400 --> 0:49:16.400 work I'm doing. So I kind of felt like, E, 0:49:17.000 --> 0:49:19.319 keep your mouth shut, like this hain't where you want 0:49:19.360 --> 0:49:22.440 to just be tripping about because you're making good money whatever. 0:49:23.000 --> 0:49:27.000 And I did get to that point where I was like, yo, 0:49:27.160 --> 0:49:30.760 equality is equality, and E every time you go somewhere, 0:49:31.280 --> 0:49:34.160 people are not only talking about how good the message was, 0:49:34.840 --> 0:49:37.320 but how you care and like you ain't just about 0:49:37.320 --> 0:49:38.080 the bread. 0:49:38.200 --> 0:49:40.440 And it was just like, I'm gonna be real. I 0:49:40.480 --> 0:49:41.520 don't know who she was. 0:49:41.920 --> 0:49:44.640 It was some chick that called us during the recession, 0:49:45.000 --> 0:49:47.880 and she's like, Yo, I'm not trying to be funny, 0:49:47.880 --> 0:49:50.360 but I need to tell you I'm in this industry, 0:49:50.400 --> 0:49:53.520 like I booked speakers, like I do this. I've been 0:49:53.560 --> 0:49:56.760 with a bureau forever. You the highest ranking in charging 0:49:56.800 --> 0:49:59.600 the least. She's like Yo, you need to stand up 0:49:59.600 --> 0:50:00.000 for yourself. 0:50:00.080 --> 0:50:00.719 Twitch she charged in. 0:50:00.880 --> 0:50:03.320 Like fifty at the time or speech, and speech was 0:50:03.360 --> 0:50:07.719 like twenty twenty four, yeah, twenty twenty one, twenty twenty one, 0:50:07.760 --> 0:50:11.920 twenty twenty twenty one, right, right, twenty twenty one, B right, yeah, 0:50:11.960 --> 0:50:12.920 B does all my stuff. 0:50:12.960 --> 0:50:16.400 And so recently we just after the pandemic. It's no 0:50:16.520 --> 0:50:18.560 such nigga after But y'all know what I mean. You 0:50:18.600 --> 0:50:21.719 know what I'm saying. Yeah, you never hear right when 0:50:21.760 --> 0:50:24.120 everybody else Then when everybody come up to Atlanta, you 0:50:24.120 --> 0:50:27.680 fee what I'm saying. I said seventy five and then B, 0:50:27.840 --> 0:50:31.320 who's here, does all my whatever? And B was like, yo, e, 0:50:31.480 --> 0:50:34.239 I just got somebody to like do eighty something. And 0:50:34.280 --> 0:50:36.120 I was like, B, let's go off one hundred plus, 0:50:36.440 --> 0:50:37.879 you know. And here's the crazy part. When we said 0:50:37.920 --> 0:50:40.440 seventy five, when I might tripping. So a part of 0:50:41.200 --> 0:50:43.719 me not taking it to the next level was this 0:50:43.800 --> 0:50:47.000 invisible ceiling that I placed on myself that like, yo, 0:50:47.120 --> 0:50:49.960 you're black, chill, like your mama never made this your 0:50:49.960 --> 0:50:52.960 Brandma never made Martin never made this dog one that 0:50:53.040 --> 0:50:55.680 you tripping Martin Luther kid. Imagine that Martin was here 0:50:55.760 --> 0:50:58.279 right now with the rod bone and the Swiss boy, 0:50:58.560 --> 0:51:00.960 he would have gatoray, I'm saying he would have so 0:51:01.000 --> 0:51:03.279 many adorsements. I'm gonna being real. You're talking about going 0:51:03.360 --> 0:51:07.800 viral Martin Luther King's speech. Bruh if it was on Instagram, TikTok. 0:51:08.600 --> 0:51:10.240 You fee what I'm saying, it's viral, You're not alive. 0:51:10.440 --> 0:51:12.440 So so I'm thinking to myself, like, yo, Bro, he 0:51:12.480 --> 0:51:16.520 probably barely made sixty thousand each chill like you. But 0:51:16.600 --> 0:51:17.880 I had to get to a point where it was like, 0:51:18.120 --> 0:51:21.920 stop thinking in your world economically and think in the 0:51:21.960 --> 0:51:24.759 world of speaking. It don't matter that you're black. You 0:51:24.800 --> 0:51:27.000 were the best in the business. So what are the 0:51:27.040 --> 0:51:29.440 best in the business charging? And that's what you have 0:51:29.480 --> 0:51:32.239 to charge. So I told be, like, Yo, hundred one 0:51:32.280 --> 0:51:35.279 hundred plus now court, then you gotta think Bro was 0:51:35.280 --> 0:51:37.960 in Dubai and they paid me one hundred and eighty bruh, 0:51:38.160 --> 0:51:40.640 one hundred and eighty at one time, Like I can't complain, 0:51:41.000 --> 0:51:42.920 I'm getting a hunt. Everybody ain't making that kind of 0:51:43.120 --> 0:51:45.440 that's like flipping the house, you know what I'm saying. 0:51:45.600 --> 0:51:47.359 I'm doing it in forty five minutes. I ain't got 0:51:47.360 --> 0:51:49.160 to put no wood. 0:51:48.920 --> 0:51:52.239 Down though, you understand something. He do that on the 0:51:52.280 --> 0:51:54.880 corporate level to be able to go question he does. 0:51:55.040 --> 0:51:57.279 He speaks more for freedom, he speaks no question. If 0:51:57.320 --> 0:51:59.240 you want to make sure people understand that how people 0:51:59.239 --> 0:52:00.880 are in the is right now, like all right, you 0:52:00.880 --> 0:52:02.839 blow out and charge out in eighty thousand. The kids 0:52:02.880 --> 0:52:05.640 in the hood can't hear no, no, no, I'm charging thousand, 0:52:05.719 --> 0:52:06.359 so we could stay. 0:52:06.480 --> 0:52:07.719 I stay in the hood, you know what I'm saying. 0:52:07.760 --> 0:52:09.520 And now I can really do more for the hoods 0:52:09.520 --> 0:52:11.600 than I've ever done before. Now I could take the 0:52:11.600 --> 0:52:12.000 hood to. 0:52:11.920 --> 0:52:13.799 The super Bowl. Now I can go in and get 0:52:13.800 --> 0:52:14.200 a kid. 0:52:14.360 --> 0:52:17.040 Jay's literally twenty kids to the super no question, like 0:52:17.400 --> 0:52:20.239 not to the super Bowl experience, like in the Super Bowl, 0:52:20.280 --> 0:52:21.960 like don't give away super Bowl tickets. You know what 0:52:21.960 --> 0:52:24.280 I'm saying. So I just want to make sure people understood. 0:52:24.320 --> 0:52:26.560 And I'm gonna be real. Only twenty because only twenty 0:52:26.640 --> 0:52:29.879 kids did what they was told to do. I went 0:52:29.920 --> 0:52:32.120 to four schools and told them I take everybody who 0:52:32.160 --> 0:52:34.839 can go. I ain't tripping if you can go, if 0:52:34.840 --> 0:52:35.480 you do your. 0:52:35.320 --> 0:52:37.319 Homework, had your mama come up here. We did a 0:52:37.320 --> 0:52:39.120 program in the day. Then we met their parents in 0:52:39.160 --> 0:52:42.279 the afternoon and said, here's the qualifications they do this, 0:52:42.680 --> 0:52:45.000 they go to Super Bowl. So only twenty kids out 0:52:45.040 --> 0:52:47.160 of the foest kids schools did it. I would have 0:52:47.160 --> 0:52:49.120 put up two hundred and fifty if I had to. 0:52:49.160 --> 0:52:51.360 But do you think I'm speaking one hundred and eighty. 0:52:51.440 --> 0:52:52.759 I'm like, brother, that ain't nothing for me to go 0:52:52.760 --> 0:52:53.440 back and bless them. 0:52:53.520 --> 0:52:54.719 I want to go back to what you said. 0:52:54.719 --> 0:52:56.560 You said the number one goal is to make people 0:52:56.640 --> 0:53:00.200 kid right, and so what was the plan to make 0:53:00.200 --> 0:53:02.440 people care right? Because he's doing stuff for the schools, 0:53:02.719 --> 0:53:04.600 you still need to have corporate Ye think. 0:53:04.520 --> 0:53:05.520 That's what you want to do. 0:53:05.680 --> 0:53:10.560 So so man, I saw, okay, let me just get 0:53:10.560 --> 0:53:13.279 you all the game, right Like so, I said, he was. 0:53:13.239 --> 0:53:14.359 Only gonna get half of the game. 0:53:17.040 --> 0:53:18.600 No, no, no, I was about to give you half, but 0:53:18.680 --> 0:53:20.040 let me go. I wanted to give you the full thing. 0:53:20.120 --> 0:53:22.720 So I sat in the office right, looked up Brouh. 0:53:22.760 --> 0:53:23.000 Again. 0:53:23.040 --> 0:53:24.560 I'm not the smartest person in the world, but I 0:53:24.560 --> 0:53:26.640 know I know how to do my Google's right. Who's 0:53:26.680 --> 0:53:30.080 the number one motivational speaking in the world. Tony Robbins 0:53:30.200 --> 0:53:32.440 cool looked at his website. Looked at all this stuff, 0:53:32.480 --> 0:53:34.880 I said, all right, cool, I know that he is 0:53:35.560 --> 0:53:38.320 first of all, don't look nothing like that. Tony Rabbins 0:53:38.400 --> 0:53:42.040 like six ten, like I loved short black dude. I'm like, okay, 0:53:42.080 --> 0:53:44.160 we ain't got to look all right cool. We definitely 0:53:44.160 --> 0:53:46.319 don't have the money to create this type of website. 0:53:46.520 --> 0:53:49.840 But most people, when they hustle or they become an entrepreneur, 0:53:50.080 --> 0:53:52.600 they try to do what everybody else is doing. I 0:53:52.640 --> 0:53:54.719 looked and said, okay, cool, this is all the things 0:53:54.719 --> 0:53:56.840 he's doing. I always my brain always goes to what 0:53:56.920 --> 0:54:00.160 is he not doing? So at that time, nobody he 0:54:00.200 --> 0:54:04.000 was putting consistent content on the internet in terms of motivation. 0:54:04.280 --> 0:54:06.799 So I went and ordered all Tony Robbins stuff. Well, 0:54:06.800 --> 0:54:10.040 I ordered it online and it took like six It 0:54:10.120 --> 0:54:12.520 was like a box set DVD took like six weeks 0:54:12.520 --> 0:54:14.279 to get to my door. And I'm like, Yo, that's 0:54:14.280 --> 0:54:16.239 a long time to wait for some motivation. I might 0:54:16.280 --> 0:54:17.879 have a test on Friday. You know what I'm saying. 0:54:17.920 --> 0:54:19.920 You're trying to get pumped up. You ain't got it, 0:54:20.080 --> 0:54:22.239 So I said, yo. When we started the et the 0:54:22.280 --> 0:54:24.120 hip hop Preacher, I said, bro we just gonna put 0:54:24.120 --> 0:54:26.719 content on here on a regular basis, and e we 0:54:26.719 --> 0:54:28.880 would always be like, it's crazy because we would always 0:54:28.880 --> 0:54:30.760 be geeked up to get back to the office on Monday. 0:54:30.800 --> 0:54:30.920 Right. 0:54:30.960 --> 0:54:32.560 He had a wife and kid and so like the 0:54:32.600 --> 0:54:34.920 weekends was like dead for us. So we would come 0:54:34.920 --> 0:54:37.360 in on Monday and everybody at the office would be 0:54:37.400 --> 0:54:39.239 like dead. I'm talking about no energy. I don't know 0:54:39.239 --> 0:54:40.920 if y'all ever worked the corporate job, but it's like 0:54:40.960 --> 0:54:43.759 people like barely speaking, they barely doing anything. We would 0:54:43.800 --> 0:54:46.520 be in there like let's go, it's showtime. And so 0:54:46.560 --> 0:54:48.760 he always used to be saying, thank God, it's Monday, 0:54:49.400 --> 0:54:52.000 and so I was like, all right, cool he doing 0:54:52.040 --> 0:54:54.480 thank God is Monday, and then Friday the rest of 0:54:54.520 --> 0:54:56.560 the world will be geeked up. And then he was like, yo, 0:54:56.719 --> 0:54:59.360 I'm gonna do some videos for people who like not 0:54:59.520 --> 0:55:02.040 fired up on Monday. And so we came out and 0:55:02.080 --> 0:55:03.839 I think it was called like Magical Moments. 0:55:03.560 --> 0:55:07.279 At first, or something like that magical Monday motivational moment. 0:55:07.080 --> 0:55:09.719 Right right, So he was just on camera, just waxing deep, 0:55:09.760 --> 0:55:11.920 and then finally it came around to thank God his Monday, 0:55:12.320 --> 0:55:14.839 and we started thank God is Monday, and he put 0:55:15.000 --> 0:55:15.760 how many years. 0:55:15.560 --> 0:55:17.560 Did we do it? Like seven to eight years? 0:55:17.719 --> 0:55:21.040 Seven eight years straight? We put up a video every 0:55:21.080 --> 0:55:24.480 single Monday. I'm talking about without failed ringsleep. It didn't matter. 0:55:24.520 --> 0:55:26.759 We put up a video every single Monday. So now 0:55:26.800 --> 0:55:29.360 what I realized started to happen was even if you 0:55:29.480 --> 0:55:32.839 rocked with Tony Robbins, you got e right at your 0:55:32.880 --> 0:55:35.640 fingertips every day. So by the time you watching him 0:55:35.640 --> 0:55:37.719 on a regular basis and waiting on your box set 0:55:37.800 --> 0:55:41.080 DVDs because everybody else was doing the freemium model right, like, 0:55:41.400 --> 0:55:43.879 hey watch two minutes of this and then you order 0:55:43.960 --> 0:55:46.080 the rest, we just start giving away every time. 0:55:46.080 --> 0:55:48.759 I oh, he would give a full hour. 0:55:48.880 --> 0:55:50.920 I didn't care because he's such a content machine you 0:55:50.960 --> 0:55:52.680 see most of the time, Like you go to like 0:55:52.840 --> 0:55:55.640 comedy concerts now and they take your phone. It's because 0:55:55.640 --> 0:55:58.120 they're doing the exact same routine every time. He never 0:55:58.280 --> 0:56:00.000 gave it the same speech twice in his life. 0:56:00.000 --> 0:56:00.480 Matter of fact, we. 0:56:00.480 --> 0:56:01.920 Used to go places and people be like, can you 0:56:01.960 --> 0:56:04.040 do the gurgle story again? He was like, I don't 0:56:04.040 --> 0:56:06.239 do that, like this ain't like I'm not doing like 0:56:06.239 --> 0:56:09.400 a hip hop song like I don't redo my songs, 0:56:09.440 --> 0:56:10.719 and people will be like, he do that when you 0:56:10.719 --> 0:56:12.480 want to succeed? Are you gonna tell that story? He 0:56:12.600 --> 0:56:14.680 was like nah, And so I realized that he was 0:56:14.680 --> 0:56:16.640 a content machine. So we just start putting it out. 0:56:16.680 --> 0:56:19.160 I'm talking about free all day and everybody like, yo, see, 0:56:19.160 --> 0:56:20.080 how did you come up with that? 0:56:20.080 --> 0:56:20.600 That was dope? 0:56:20.680 --> 0:56:22.680 I said, well, man, I go to the mall on 0:56:22.719 --> 0:56:24.680 a regular basis, and when I go through the food court, 0:56:24.719 --> 0:56:26.839 shout out to my Asian brethren. It's only one group 0:56:26.880 --> 0:56:29.359 of people willing to let you try their stuff. I'm 0:56:29.400 --> 0:56:30.960 just being real. They had the tooth pick out and 0:56:30.960 --> 0:56:33.520 you walking past them and they like here, and you like, 0:56:33.719 --> 0:56:36.120 you won't even want nothing, and they're like no. They aggressive. 0:56:36.120 --> 0:56:38.200 Sometimes they're like no, no, no, no, just try it and 0:56:38.239 --> 0:56:39.560 you're like bowing and then you're like, you know what, 0:56:39.680 --> 0:56:41.359 I take the bourbon, I get. You know what, I'm saying, 0:56:42.120 --> 0:56:45.480 them off the bourbon. You wasn't even hungry. So I 0:56:45.800 --> 0:56:48.680 used that in my mind. I'm like, oh, okay, people 0:56:48.719 --> 0:56:51.799 want to try it first, so we start giving it away, 0:56:51.840 --> 0:56:53.399 and then when people start playing that kind of money, 0:56:53.400 --> 0:56:57.160 I'm like, brou they given us this kind of check 0:56:57.440 --> 0:56:59.440 to see the same thing that we're giving them every 0:56:59.480 --> 0:57:01.560 single week. They just want to see it live. And 0:57:01.640 --> 0:57:04.280 so from there like taking that mindset and going boom. 0:57:04.400 --> 0:57:05.959 And I want to make sure we go back because 0:57:06.120 --> 0:57:07.840 you know the question you had show. 0:57:07.800 --> 0:57:08.440 Don't rob me. 0:57:08.960 --> 0:57:12.560 If you've ever been live live is better than you do. 0:57:12.640 --> 0:57:16.600 You know, I just want to make sure hear what camera. 0:57:19.000 --> 0:57:23.240 Listen, listen, I'm hey, I'm gonna tease you, though I 0:57:23.360 --> 0:57:24.960 tell him all the time. So how much did he 0:57:24.960 --> 0:57:26.000 say he was getting paid to speak? 0:57:26.040 --> 0:57:26.200 Now? 0:57:27.640 --> 0:57:29.280 You know, we still haven't had a speech go as 0:57:29.360 --> 0:57:30.920 viralists when you want to succeed as bat as you 0:57:30.920 --> 0:57:33.440 want to breathe. So he getting paid a hundred thousand 0:57:33.440 --> 0:57:35.080 for what we couldn't get paid nothing for to get 0:57:35.120 --> 0:57:35.760 worse speeches. 0:57:36.680 --> 0:57:40.080 I wouldn't say what. I wouldn't say worse. 0:57:40.640 --> 0:57:50.640 Hey, listen you greatness upon you. 0:57:50.640 --> 0:57:52.360 You had a killer virul what's camera do? 0:57:52.400 --> 0:57:52.640 I look? 0:57:52.680 --> 0:57:52.800 Hey? 0:57:54.600 --> 0:57:56.280 None of them went that viral. 0:57:56.040 --> 0:57:58.640 B all right, but they was still just as explosive. 0:57:59.800 --> 0:58:03.440 They ain't technically they were worse, yes, but no they 0:58:03.480 --> 0:58:05.480 were great. So but back to your question, you know 0:58:05.560 --> 0:58:07.000 the other thing, And I want to make sure people 0:58:07.080 --> 0:58:09.040 understand this when you think of the ethos and energy 0:58:09.080 --> 0:58:11.840 of the brand, right like you talked about racism and 0:58:12.880 --> 0:58:14.760 you know I will say this, Yes, we have to 0:58:14.760 --> 0:58:16.760 fight against a lot of that, of course, but. 0:58:18.480 --> 0:58:20.720 This episode is brought to you by P and C Bank. 0:58:21.120 --> 0:58:23.880 A lot of people think podcasts about work are boring, 0:58:24.080 --> 0:58:27.920 and sure they definitely can be, but understanding of professionals 0:58:28.000 --> 0:58:31.280 routine shows us how they achieve their success little by little, 0:58:31.640 --> 0:58:35.280 day after day. 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Learn more ATVP dot com slash investing 1:00:37.880 --> 1:00:38.640 in America. 1:00:38.840 --> 1:00:42.040 Crazy thing about when we start coming up, if you notice, 1:00:42.240 --> 1:00:45.240 like the hip hop culture in the last ten to 1:00:45.280 --> 1:00:49.560 fifteen years is wait, like I died laughing sometimes like 1:00:49.920 --> 1:00:52.600 Two Live Crew got banned from entire states for the 1:00:52.640 --> 1:00:55.480 same thing CARDI be doing on bit more than America. 1:00:55.240 --> 1:00:57.840 And I like ice Cube is the perfect ice Ta 1:00:57.920 --> 1:00:59.960 the perfect example. He made a song called cop Killing 1:01:00.080 --> 1:01:01.720 played a cop for the last twenty years, right. 1:01:01.640 --> 1:01:03.600 Fam, So you see what I'm saying, So like thin 1:01:04.120 --> 1:01:07.320 think about the difference in generations where it was like 1:01:07.800 --> 1:01:10.160 two Live Crew is getting banned from a state and 1:01:10.200 --> 1:01:12.840 now you know Cardi doing her thing on like Ellen. 1:01:13.200 --> 1:01:15.200 You know what I'm saying, So that that we were 1:01:15.240 --> 1:01:17.200 a part of that. When we came in, nobody was 1:01:17.240 --> 1:01:20.400 wearing gym shoes and hats. Every motivational speaker had a 1:01:20.440 --> 1:01:22.920 ten piece suit on and was, you know, doing their thing. 1:01:23.000 --> 1:01:24.960 And so he was the first one and I remember 1:01:25.040 --> 1:01:27.440 he was I give e credit from a branding perspective 1:01:27.480 --> 1:01:29.040 of this cause I got to the point where I 1:01:29.080 --> 1:01:30.440 told you I was wired for the bag. 1:01:30.680 --> 1:01:31.520 And it was the first time. 1:01:31.560 --> 1:01:33.160 We were about to get ten thousand dollars for a 1:01:33.160 --> 1:01:35.280 speech and somebody called me and they were like, hey, 1:01:36.120 --> 1:01:37.840 we want to build Aaron Thomas. I remember he told 1:01:37.840 --> 1:01:39.280 me like, hey, you need to we need to get 1:01:39.360 --> 1:01:40.800 up to that five figure mark. And I was like, 1:01:40.800 --> 1:01:42.480 all right, cool, I'm gonna get to ten thousand. Boom, 1:01:42.680 --> 1:01:44.440 I remember I called. They called. It's like, yeah, we 1:01:44.480 --> 1:01:46.080 did the whole negotiation. I was like, boom, I got 1:01:46.080 --> 1:01:48.120 ten racks. Called e I'm like bad, we good, Let's 1:01:48.160 --> 1:01:50.720 go ten racks. He like, let's go see. So they 1:01:50.720 --> 1:01:52.200 called me back the next day and it was like, hey, 1:01:52.840 --> 1:01:54.920 we just talked to the CEO that ten thousands approved. 1:01:54.920 --> 1:01:56.880 There's no problem with that, but can he wear a 1:01:56.960 --> 1:02:00.960 suit because it's a corporate like, you know, dinner. And 1:02:01.000 --> 1:02:04.080 I was like, oh, no problem. I'm like right, you 1:02:04.120 --> 1:02:05.800 know what I'm saying, we go right down the sears. 1:02:05.840 --> 1:02:09.080 You know what I'm saying a little to this, I 1:02:09.120 --> 1:02:11.800 called eup. I was like, yo, I called a robot. 1:02:13.400 --> 1:02:13.960 You know what I'm saying. 1:02:14.240 --> 1:02:15.800 I was like, called EUP. I was like, yeah, bro, 1:02:16.200 --> 1:02:18.640 we're good on the ten thousand. They just want you 1:02:18.680 --> 1:02:19.960 to wear a soup in that joint, you know what 1:02:20.000 --> 1:02:21.840 I'm saying. Because he was like, oh, tell him, I 1:02:21.880 --> 1:02:25.240 can't do it. I said what He was like, Bro, 1:02:25.800 --> 1:02:28.120 that's not the brand, Like bro, we hip hop, Like 1:02:28.560 --> 1:02:31.120 that's what we are. And I was like, bro, I 1:02:31.200 --> 1:02:34.600 just said they got ten thousand dollars for one speech. 1:02:35.280 --> 1:02:37.360 He was like, tell him I can't do it, and 1:02:37.400 --> 1:02:39.280 I'll never forget. I called the lady back and she 1:02:39.400 --> 1:02:40.760 was like, hey, how you doing. I was like, yeah, 1:02:40.800 --> 1:02:43.360 I'm call him back and I was like, you know, 1:02:44.080 --> 1:02:45.880 I talked to E and we're not gonna be able 1:02:45.880 --> 1:02:46.480 to do the gig. 1:02:47.360 --> 1:02:48.520 He's not gonna wear a suit. 1:02:48.880 --> 1:02:50.200 And she was like, you mean to tell me that 1:02:50.280 --> 1:02:53.320 you guys are going to turn down ten thousand just 1:02:53.360 --> 1:02:54.400 to not have. 1:02:54.320 --> 1:02:54.760 To wear suit. 1:02:54.800 --> 1:02:56.360 I said, hold on, hold on, no, no, no, I will 1:02:56.400 --> 1:02:57.280 come in and tuck season. 1:02:57.800 --> 1:02:58.280 You know what I'm saying. 1:02:58.280 --> 1:03:01.640 I will come to that joint in servemo dirt. He 1:03:01.680 --> 1:03:05.840 ain't coming, so she was like fine, and I promise you. 1:03:06.040 --> 1:03:07.960 It was a while later and we were over ten thousand, 1:03:08.040 --> 1:03:10.840 but a lady called and I booked a gig and 1:03:10.960 --> 1:03:12.760 she called me back and she was like, oh, we 1:03:12.840 --> 1:03:14.240 just had one thing, and you know you had that 1:03:14.360 --> 1:03:14.960 dejah vu. 1:03:15.120 --> 1:03:17.040 I had dajah vou and I was like, oh my god. 1:03:17.080 --> 1:03:18.480 I was like, she's about to say we're a suit 1:03:18.480 --> 1:03:19.680 and I was about to just tell her like, we're 1:03:19.680 --> 1:03:22.040 not wearing no suit, forget about it. And she was like, 1:03:22.920 --> 1:03:24.480 can you make sure he wears the hat and the 1:03:24.520 --> 1:03:26.480 gym shoes because that's how we watch all his videos 1:03:26.520 --> 1:03:27.240 and when he comes in. 1:03:27.200 --> 1:03:29.680 We want our whole staff to know it's him and 1:03:30.040 --> 1:03:30.440 watch this. 1:03:30.480 --> 1:03:33.080 Though we never talked about this, she wasn't with me 1:03:33.120 --> 1:03:35.840 when I first started. So I was wearing suits and 1:03:35.880 --> 1:03:37.720 I just got to a point two things. One I 1:03:37.760 --> 1:03:39.120 was like, Yo, I'm just tired of being what they 1:03:39.160 --> 1:03:41.240 want me to be. Bro Like for after a while, 1:03:41.240 --> 1:03:43.440 you just when you realize bro like, bro, I'm just 1:03:43.520 --> 1:03:45.919 I'm tired, like this ain't I ain't no suit, dude. 1:03:45.960 --> 1:03:49.440 I'm from Detroit, brouh this four GM and Christler. Culturally, 1:03:49.840 --> 1:03:53.440 we wear boots. Were going to a plant. You understand 1:03:53.440 --> 1:03:55.800 I'm saying you had an assembly line, you got a town. 1:03:55.880 --> 1:03:58.920 That joker go you gonna be and you know, so 1:03:58.960 --> 1:04:01.160 we don't dress like that. And I know some dudes 1:04:01.160 --> 1:04:04.120 from the trade, like the HIGHO player stuff gat him. 1:04:04.360 --> 1:04:06.960 I'm like, I'm not talking about that, bro, I'm talking like, 1:04:07.400 --> 1:04:09.680 I'm not talking like that. You feel I'm talking about 1:04:09.680 --> 1:04:12.720 like dressing up, dressing up. So I was just like, yo, see, 1:04:12.840 --> 1:04:17.400 I'm tired as an African American male, Bro, I'm tired 1:04:17.960 --> 1:04:20.160 of this suit. Ain't got nothing to do with what 1:04:20.240 --> 1:04:23.440 I do. I'm tired, like I'm tired of tap dancing. 1:04:23.600 --> 1:04:26.360 And there's always been apart. I think it was four 1:04:26.480 --> 1:04:28.920 four four. Jay Z was breaking down, you know, he 1:04:29.040 --> 1:04:31.360 was saying it like I don't care, Oh Jay, I 1:04:31.400 --> 1:04:33.440 don't care what you do. You still And I was like, yo, 1:04:33.520 --> 1:04:36.320 I'm tired. I'm tired of tap dancing. I'm tired of 1:04:36.760 --> 1:04:38.720 like doing what they want me to do, like I 1:04:38.760 --> 1:04:41.400 want to be myself. And I also knew because you 1:04:41.440 --> 1:04:45.520 remember I'm in the beginning. I'm like Curtis Curtis blow 1:04:45.720 --> 1:04:48.360 basketball was my face like I was there in the beginning, 1:04:48.520 --> 1:04:50.520 you know what I'm saying, Like I wasn't. The NWA 1:04:50.600 --> 1:04:53.680 came later. I was pop too, Biggie that was later. 1:04:54.040 --> 1:04:57.480 I was there when we was out on the street 1:04:57.480 --> 1:05:01.880 in Chicago with the cardboard tiktoking, don't stop. 1:05:02.080 --> 1:05:03.640 You know what I'm saying, Bag to the beats up there? 1:05:03.920 --> 1:05:04.520 You know what I'm saying. 1:05:04.560 --> 1:05:08.000 We were doing am breaking a beach street and I 1:05:08.160 --> 1:05:10.120 knew watching commercials. 1:05:10.440 --> 1:05:11.160 I'm like, yo, the. 1:05:11.120 --> 1:05:11.880 Colonel doing the. 1:05:13.640 --> 1:05:19.080 Whoa okay Southwest? They not Southwest? Wearing shorts, T shirt 1:05:19.280 --> 1:05:22.600 and they ain't on they rapping the I'm like, okay, 1:05:22.680 --> 1:05:24.960 we look like hip hop, look like it's It looks 1:05:25.000 --> 1:05:26.880 like it's taking over. So I was like, yo, e 1:05:27.400 --> 1:05:29.520 hip hop taking over. Don't be one of those dudes 1:05:29.520 --> 1:05:31.640 to wait till it take over. Tike on your chance 1:05:31.720 --> 1:05:34.520 right now, Like just like jay Z and all them 1:05:34.520 --> 1:05:37.720 are making a you in this game, you can and 1:05:37.800 --> 1:05:39.880 listen to me, bro, Like y'all may not get this. 1:05:40.640 --> 1:05:43.520 We always been rats, bro, before we did anything else. 1:05:43.640 --> 1:05:46.120 We could speak. That's how we got out of slavery. 1:05:46.520 --> 1:05:49.640 It's being able to speak talk, being able to like 1:05:49.800 --> 1:05:54.240 articulate Frederick Douglas articulate like du why they articulate like 1:05:54.280 --> 1:05:56.880 they got us out on that mouthfeet You look at 1:05:56.920 --> 1:05:58.200 the on your y'all from New York. 1:05:58.280 --> 1:05:59.040 Just look at the block. 1:05:59.160 --> 1:06:02.320 They telling Joe, they running game, They trying to mac 1:06:02.360 --> 1:06:06.120 the girl like we've always done this, We've always been talkers. 1:06:06.280 --> 1:06:08.000 I was like, bro, this is what we do. I 1:06:08.040 --> 1:06:10.560 got home court advantage, Like this is what we own. 1:06:11.240 --> 1:06:14.200 And not only do we do this, the world respects Martin, 1:06:14.560 --> 1:06:17.440 the world respects x X was on the he was 1:06:17.480 --> 1:06:20.200 on the copy of stuff. He had a relationship to 1:06:20.320 --> 1:06:22.520 FBI was on my man like he wasn't no, he 1:06:22.640 --> 1:06:27.560 wasn't no lame. So the mouthpiece has always been Richard 1:06:27.560 --> 1:06:31.640 pryor Red Fox. The mouthpiece always been sweet. And so 1:06:31.680 --> 1:06:33.040 I was just like, bro, this is what we got. 1:06:33.120 --> 1:06:36.600 We got home court advantage. Because you love Mohela Jackson. 1:06:36.600 --> 1:06:40.000 Why she don't just sing the hymnos. She's singing with soul. 1:06:40.560 --> 1:06:44.240 I don't just speak, I speak with soul. This is 1:06:44.320 --> 1:06:46.320 my arena. And y'all ain't gonna tell me how to 1:06:46.360 --> 1:06:48.480 do it no more because you don't have home court 1:06:48.480 --> 1:06:50.440 advantage of this. I got it, And I'm about to 1:06:50.440 --> 1:06:52.800 put my foot down and I'm about to establish who 1:06:52.840 --> 1:06:54.720 I am in the earth, and I'm not playing games 1:06:54.720 --> 1:06:56.439 with y'all no more. And I'm not running up behind 1:06:56.480 --> 1:06:59.480 your money. And from that day forth, I think even 1:06:59.520 --> 1:07:02.840 for him, it was more of a ooh, this okay, 1:07:03.120 --> 1:07:06.040 this our like, this our lane now and I don't 1:07:06.040 --> 1:07:08.840 have to be timid when I'm making deals no more. 1:07:09.240 --> 1:07:09.960 I can whatever. 1:07:10.000 --> 1:07:11.560 And after that, bro, I'm just telling you, like we 1:07:11.600 --> 1:07:12.000 took off. 1:07:12.320 --> 1:07:14.640 That reminds me of kind of my story too, because 1:07:14.840 --> 1:07:16.560 I used to be a financial advisor before I did this, 1:07:16.600 --> 1:07:18.160 and I was a financial advisor for twelve years. And 1:07:18.160 --> 1:07:20.960 when I first started, my first office was in Mahat. 1:07:21.400 --> 1:07:23.760 It was on Park Avenue, so you know, coming I'm 1:07:23.760 --> 1:07:25.400 like twenty four year old black kid, one of the 1:07:25.480 --> 1:07:28.040 only black people in the office. So you know, it's 1:07:28.240 --> 1:07:29.720 you don't even think about you wear a suit, you 1:07:29.800 --> 1:07:31.600 wear a shirt tie. That's how you know you're not 1:07:31.640 --> 1:07:33.760 really respected if you're not even on casual Fridays, you 1:07:33.800 --> 1:07:34.320 at least wear a. 1:07:34.320 --> 1:07:36.760 Polo shirt, right, that's a shirt and loaf and stuff 1:07:36.760 --> 1:07:37.120 like that. 1:07:37.480 --> 1:07:39.600 And I was doing that for like ten years, and 1:07:39.640 --> 1:07:41.880 I actually did like it on a certain level. I 1:07:41.880 --> 1:07:43.480 got into the suits and all of that, and I 1:07:43.520 --> 1:07:46.000 still wear suits every now and then, but I'm like 1:07:46.480 --> 1:07:49.640 by choice, yeah, exactly, so, But when we started this, 1:07:49.720 --> 1:07:52.120 it was like very intentional that we just dressed how 1:07:52.160 --> 1:07:54.480 we dressed, whether it's T shirt, hoodie, you know, with 1:07:54.480 --> 1:07:57.280 a lawsuit, because that's that's the era that we grew 1:07:57.360 --> 1:08:00.640 up in. And it's like, you know, we could dictate 1:08:01.360 --> 1:08:03.920 they can't dictate it to us. So it's like you 1:08:03.960 --> 1:08:06.959 can't just lower our intelligence by saying, oh, they wearing 1:08:07.000 --> 1:08:10.280 T shirts. So that just discredits them, because now that 1:08:10.320 --> 1:08:12.680 forces you to think differently, right, because for a long time, 1:08:12.760 --> 1:08:14.840 nobody in business was RESPECTU unless you had the a 1:08:14.840 --> 1:08:15.320 A suit on it. 1:08:15.400 --> 1:08:16.960 But it's hard to do that though, when you tell 1:08:17.000 --> 1:08:19.120 somebody who's on the come up, right, Like if you 1:08:19.120 --> 1:08:22.000 know you working, you at a place where they're telling you, like, 1:08:22.080 --> 1:08:24.560 this is the acceptable norm in the standard. And so 1:08:24.640 --> 1:08:26.400 it's easy for us to say now because of what 1:08:26.439 --> 1:08:28.960 we built, but people do feel that pressure to conform. 1:08:29.000 --> 1:08:29.120 Bro. 1:08:29.240 --> 1:08:31.920 You I'm just being real, Bro, Like we run a 1:08:31.960 --> 1:08:33.760 solar company. Shout out the Harbor Solar. You know what 1:08:33.800 --> 1:08:36.519 I'm saying, Like, Bro, we have guys who go door 1:08:36.560 --> 1:08:39.519 to door. I'm just being real. The black kid knocking 1:08:39.520 --> 1:08:41.679 on somebody door cold, it's different than the good looking 1:08:41.720 --> 1:08:44.280 white dude with the blind hair. I'm just saying, opening 1:08:44.280 --> 1:08:46.400 your door. They literally have to get somebody to open 1:08:46.479 --> 1:08:48.160 the door and walk into the house and sit down 1:08:48.200 --> 1:08:51.000 at their dinner dining room table. Bro, when you black, 1:08:51.600 --> 1:08:53.439 it's not an excuse, it's just a reason. 1:08:53.760 --> 1:08:54.360 That's just bro. 1:08:54.760 --> 1:08:57.280 That's why we always say we got to be even better, 1:08:57.640 --> 1:08:59.400 you know what I'm saying, go faster and stronger. So 1:08:59.400 --> 1:09:01.280 that's why we get on our guys like, yo, you 1:09:01.320 --> 1:09:04.040 can't be already starting to race back and running slower, 1:09:04.200 --> 1:09:05.880 you know what I'm saying, Like it could be done, 1:09:05.960 --> 1:09:07.400 but you really got to put that work in the 1:09:07.439 --> 1:09:10.240 grind because there are some built in disadvantages that most 1:09:10.240 --> 1:09:13.240 people would never understand. It's funny, just you know, while 1:09:13.280 --> 1:09:15.519 we're on that, I was at my knee swim meet 1:09:15.560 --> 1:09:19.600 last night, right crazy, and you know, swimming ain't necessarily 1:09:19.600 --> 1:09:21.639 our thing, so it ain't a lot of us out there, right, 1:09:22.120 --> 1:09:25.880 And my brother, my sister in law, this guy standing 1:09:25.880 --> 1:09:27.679 there taking pictures like right in front of her seat, 1:09:27.720 --> 1:09:29.400 and so it's loud out there or whatever, and she 1:09:29.520 --> 1:09:31.280 like tapped my man on the side of the shoulder 1:09:31.280 --> 1:09:34.240 like hey, excuse me, I'm door just like barely no, no, no, 1:09:34.320 --> 1:09:35.960 just like trying to get to her seat, just like 1:09:36.000 --> 1:09:38.320 you know, I couldn't hear. My man turns there and 1:09:38.320 --> 1:09:41.720 he's like, hey, don't touch me, and you know, you 1:09:41.760 --> 1:09:44.000 know training he not for the games. So my brother 1:09:44.120 --> 1:09:46.040 was like, you know, I'm talking about about to give 1:09:46.120 --> 1:09:47.599 my man the business, and I, you know, of course, 1:09:47.640 --> 1:09:49.400 I calmed down. I'm like, look, we got too much 1:09:49.400 --> 1:09:52.800 to lose these days. And Train was like, yo, my man, 1:09:53.280 --> 1:09:55.439 he was only doing that because we're black. And I 1:09:55.479 --> 1:09:57.760 was like, you know what's crazy. I said, you might 1:09:57.800 --> 1:09:59.360 be right, you might not. My man might be a 1:09:59.439 --> 1:10:01.960 jerk to every but unfortunately, when you black, you have 1:10:02.000 --> 1:10:04.879 to take that into consideration. And so it's a mindset 1:10:04.880 --> 1:10:08.840 that I think that we've been given by society that 1:10:08.880 --> 1:10:10.800 we have to work through. I tell people all the time, 1:10:10.960 --> 1:10:12.479 it's like, if you white and you got a great 1:10:12.520 --> 1:10:14.040 and I tell my white friends this all the time. 1:10:14.120 --> 1:10:16.160 You got a great idea, you've got a great business, 1:10:16.200 --> 1:10:18.639 you got a little paper, some investors, at no point 1:10:18.640 --> 1:10:21.000 do you have to process. But I'm also black walking 1:10:21.000 --> 1:10:23.880 in this room, and as black men, especially being some 1:10:23.920 --> 1:10:26.240 of the most feared people on the planet, I'm always 1:10:26.280 --> 1:10:28.559 aware of my blackness, whether I should be or not. 1:10:28.640 --> 1:10:30.719 When I'm at the mall or I'm at the hotel 1:10:30.800 --> 1:10:32.479 picking up eat from the wald off the story this 1:10:32.560 --> 1:10:35.960 morning and I get into an elevator with an older 1:10:36.000 --> 1:10:38.840 white woman, I'm very aware and she very aware of 1:10:38.840 --> 1:10:40.840 what this scenario feels like right in this moment, you 1:10:40.840 --> 1:10:42.760 know what I'm saying. And so that's why it's so 1:10:42.800 --> 1:10:46.360 important for us to teach our young black men. You know, 1:10:46.439 --> 1:10:47.960 you don't have to wear the suit and do all 1:10:48.000 --> 1:10:49.840 of that, but you do have to be sharp and 1:10:50.240 --> 1:10:51.840 ready to play ball at all times, you know what 1:10:51.880 --> 1:10:52.280 I'm saying. 1:10:53.160 --> 1:10:54.679 So talk about growing laterally. 1:10:55.000 --> 1:10:58.720 And you know you have the Alice good Energies of 1:10:58.760 --> 1:11:01.280 the world. 1:11:01.640 --> 1:11:06.120 His name, Yeah you got that's his last name. Yeah yeah, right, 1:11:07.320 --> 1:11:09.040 come on, n w I g w E. 1:11:09.560 --> 1:11:10.200 You know what I'm saying. 1:11:10.800 --> 1:11:12.679 You got you got five millionaire? 1:11:12.800 --> 1:11:18.960 Yeah yeah, man, Jeremy, you got the crew, Niki Ni Niki. 1:11:19.360 --> 1:11:21.639 So all right, so now you kind of have built 1:11:22.360 --> 1:11:25.160 what is it a management firm type? What's the relationship 1:11:25.200 --> 1:11:26.960 with all of these different people in the ecosystem. 1:11:27.000 --> 1:11:30.080 No, these are all just I say friends and business partners, 1:11:30.320 --> 1:11:33.800 you know, brothers. You know, it was crazy because what 1:11:33.880 --> 1:11:37.080 I realized is and Toby really made me realize it, 1:11:37.160 --> 1:11:41.439 right because like the same people don't even like if 1:11:41.479 --> 1:11:43.280 people go back and watch right, we just thank God 1:11:43.280 --> 1:11:48.439 It's Monday forever. Anybody know how Toby blew up Get 1:11:48.439 --> 1:11:49.360 Twisted Sundays. 1:11:49.439 --> 1:11:50.280 Get Twisted Sunday. 1:11:50.640 --> 1:11:52.840 He would sit on the floor and his wife would 1:11:52.840 --> 1:11:55.680 twist his hair and that's what blew him up. And 1:11:55.760 --> 1:11:57.960 people didn't even catch on to the fact that all 1:11:58.000 --> 1:12:00.360 we did was take thank God is Monday, which was 1:12:00.360 --> 1:12:04.120 a weekly motivational series, and do Get Twisted Sundays, which 1:12:04.200 --> 1:12:06.400 was a week and he did it every single week 1:12:06.439 --> 1:12:09.920 on Instagram on Instagram, and it literally blew up because 1:12:09.960 --> 1:12:12.280 he did it consistently and it started to build a following. 1:12:12.479 --> 1:12:14.479 And so we really used that same blueprint. But to 1:12:14.560 --> 1:12:17.320 your question, Alex, again, I had figured out a lot 1:12:17.360 --> 1:12:19.760 of stuff being in this space early, right like I 1:12:19.840 --> 1:12:21.960 was with him early. I'm thirty nine, about to be forty, 1:12:22.200 --> 1:12:24.120 but he's a little older and have put me on 1:12:24.200 --> 1:12:26.360 a lot of gaming because we lived so much life 1:12:26.360 --> 1:12:28.759 through this space that I learned a lot. So for instance, 1:12:28.760 --> 1:12:31.400 when I met Alex, you know in Jamaica, Alex is 1:12:31.439 --> 1:12:33.240 telling me he was doing one on ones. Well, how 1:12:33.280 --> 1:12:34.760 did I know he was tired of doing one on 1:12:34.760 --> 1:12:36.160 ones because I used to do one on ones and 1:12:36.200 --> 1:12:37.479 I was tired of doing one on one. So what 1:12:37.479 --> 1:12:39.200 did I do when out side away on one on ones? 1:12:39.240 --> 1:12:42.679 We created a Breathe University and that was a platform 1:12:42.680 --> 1:12:44.759 that let everybody come under the foe. So when Alex 1:12:44.800 --> 1:12:46.599 was telling me, Yo, I'm burned out on these one 1:12:46.600 --> 1:12:48.080 on ones, I said, oh, we got to get it 1:12:48.120 --> 1:12:48.920 over into a course. 1:12:48.960 --> 1:12:49.840 He was like, what's the course? 1:12:50.000 --> 1:12:51.760 I said, Bro, We're just gonna put everything you know 1:12:52.200 --> 1:12:54.080 into a course so that the masters can come get it. 1:12:54.120 --> 1:12:56.640 Because what if I live in Chicago or Houston or 1:12:56.720 --> 1:12:59.679 Philadelphia or LA and I want to learn this information 1:12:59.680 --> 1:13:01.599 from you, I gotta fly in the Atlanta and get 1:13:01.640 --> 1:13:03.280 in the hotel for a week for you to teach 1:13:03.320 --> 1:13:05.080 me all the stuff that I could learn from my computer. 1:13:05.400 --> 1:13:09.040 And so it was just really me saying, Yo, all 1:13:09.080 --> 1:13:11.800 of these people who are coming up with us, let's 1:13:11.800 --> 1:13:13.599 go ahead and give them the game. It wasn't even 1:13:13.640 --> 1:13:15.200 so much as like pay me for this or pay 1:13:15.240 --> 1:13:17.280 me for that. It was like I understood, Like I 1:13:17.320 --> 1:13:20.439 told you, we studied whole. Hoe said, if everybody in 1:13:20.520 --> 1:13:22.720 your click is rich, your click is rugged, nobody fall. 1:13:24.600 --> 1:13:26.240 And I believe really from New York. 1:13:26.680 --> 1:13:30.520 No, no, no, I told you it was a little test. 1:13:30.640 --> 1:13:33.320 I just believed that if Alex was doing good work 1:13:33.320 --> 1:13:36.600 in this world and turned himself into a multi millionaire, 1:13:37.040 --> 1:13:39.559 that at some point we would be doing great business together, 1:13:39.600 --> 1:13:42.080 which is what we do now. Inky, same thing I 1:13:42.080 --> 1:13:44.559 saw Inky is like Inky is the closest thing I've 1:13:44.600 --> 1:13:46.680 ever seen the e in my life. Like Inky is 1:13:46.680 --> 1:13:48.880 a machine dog, just a good dude. So Inky used 1:13:48.920 --> 1:13:51.120 to just pull up at my crib and be like, yo, see, 1:13:51.200 --> 1:13:51.960 let me know what's up. 1:13:52.000 --> 1:13:52.639 You know what I'm saying. 1:13:52.760 --> 1:13:55.519 So my job was to always help people who had 1:13:55.560 --> 1:13:57.880 a gift to take that thing to the next level. 1:13:57.880 --> 1:13:59.559 And people always like, yo, you know, how do I 1:13:59.600 --> 1:14:01.400 find my gift or whatever? And I tell people all 1:14:01.439 --> 1:14:04.559 the time, what comes easy to you, that's hard for most? Right, 1:14:04.640 --> 1:14:06.360 Like think about that, Like what comes easy to you 1:14:06.400 --> 1:14:08.560 that's hard for most? That's usually where your gift is. 1:14:08.600 --> 1:14:10.000 You know them people, I don't know who drew that, 1:14:10.200 --> 1:14:11.880 but somebody who drew that, I'm not saying that they 1:14:11.920 --> 1:14:14.280 didn't put a ton of work into their craft. But 1:14:14.280 --> 1:14:15.840 they probably was like one of them kids when they 1:14:15.920 --> 1:14:17.760 was like eight years old just start dueling you. Was like, yo, 1:14:17.880 --> 1:14:20.080 my man, kind of nice with that. I've been trying. 1:14:20.120 --> 1:14:22.720 I love drawing, bro, I can't draw a stick figure, Like, 1:14:22.760 --> 1:14:24.880 it's just not in me, right, That's not my natural gift. 1:14:25.200 --> 1:14:27.719 My natural gift is speaking and being able to see 1:14:27.720 --> 1:14:29.439 what's hot. Like I always used to pick like what's 1:14:29.439 --> 1:14:31.439 still gonna be the single off the album? That used 1:14:31.439 --> 1:14:32.960 to be my thing. Like I would get an album, 1:14:33.000 --> 1:14:35.040 a jay Z album and listen to it and be like, Okay, 1:14:35.040 --> 1:14:36.880 this track, this track and this track gonna be the single. 1:14:37.080 --> 1:14:38.760 So that's when I knew when East start, when we 1:14:38.760 --> 1:14:40.960 start putting EA stuff together, I would take in piece 1:14:41.000 --> 1:14:41.519 of all together. 1:14:41.720 --> 1:14:43.600 I would be like, okay, music. 1:14:43.320 --> 1:14:47.120 Here, crescendo it here, off here, and then every time 1:14:47.160 --> 1:14:49.519 it would go viral and so that. But I'm in 1:14:49.600 --> 1:14:52.000 my gift. So when you see Nikki, she's in her 1:14:52.080 --> 1:14:54.479 natural gift. When you see Jeremy Anderson, when you see Alex, 1:14:54.520 --> 1:14:56.960 they're in their gift. When you see Inkys in his gift, 1:14:57.240 --> 1:15:00.519 and you know Toby he bro Me and Toby Full 1:15:00.720 --> 1:15:01.559 you know quick story. 1:15:01.800 --> 1:15:02.439 Were in the car. 1:15:02.600 --> 1:15:04.519 Toby was just in the car with me and he 1:15:04.600 --> 1:15:07.280 starts freestyling and I looked at him and I was like. 1:15:07.240 --> 1:15:08.240 How'd you meet him? 1:15:08.400 --> 1:15:10.760 So okay, he told me came and picked up from 1:15:10.760 --> 1:15:12.920 the airport one time. He called into the number we 1:15:12.960 --> 1:15:13.639 had on the battage. 1:15:13.680 --> 1:15:15.360 I was still working at Michigan State University. 1:15:15.360 --> 1:15:16.080 Was a driver. 1:15:16.360 --> 1:15:19.519 He was he just wanted to get not like that 1:15:20.280 --> 1:15:23.920 he was he had finished playing about nothing. I s 1:15:23.960 --> 1:15:29.280 not like I didn't wish you sorry, don't apologize. I 1:15:29.320 --> 1:15:32.240 meant he had finished. Yeah, he had finished football. He 1:15:32.240 --> 1:15:33.919 didn't know what he was going to do in life. 1:15:34.400 --> 1:15:37.720 And he just called him. Was like, yo, e I'm this, this, 1:15:37.720 --> 1:15:39.679 this and that, and if I just want to connect 1:15:39.720 --> 1:15:42.120 with you because I watched you, I get inspired by you. 1:15:42.160 --> 1:15:44.479 So if you're ever in Houston, I'm gonna come pick 1:15:44.520 --> 1:15:46.320 you up. And I was like, all right. Beat ended 1:15:46.360 --> 1:15:51.120 up going to Houston working with Houston Cougar's basketball at 1:15:51.120 --> 1:15:53.080 the time, and I was like, yo, told my MoMA. 1:15:53.080 --> 1:15:54.439 I didn't know him, but I was like, yo, I'm 1:15:54.479 --> 1:15:55.760 on my way. He like, let me come get you. 1:15:55.800 --> 1:15:58.680 And the crazy thing about it is told came and 1:15:58.720 --> 1:16:01.160 got me every time, and I never realized that he 1:16:01.200 --> 1:16:02.240 blew up that he didn't. 1:16:02.040 --> 1:16:02.400 Have a car. 1:16:03.360 --> 1:16:07.200 He would his homegirl worked that enterprise and she would 1:16:07.200 --> 1:16:09.000 hook him up when I would come to town, and 1:16:09.040 --> 1:16:11.760 so he would fake it like he had transportation. 1:16:11.840 --> 1:16:13.679 He picked me up in the truck, put. 1:16:13.479 --> 1:16:15.360 My stuff in, and so when I would go to 1:16:15.360 --> 1:16:16.640 the hotel, he would stay with me. 1:16:16.960 --> 1:16:18.200 So I'm like, yo, you take the bed. 1:16:18.240 --> 1:16:20.040 I take the floor, because at that time I wouldn't 1:16:20.040 --> 1:16:22.800 really balling balling where I could get multiple hotel room 1:16:22.920 --> 1:16:23.280 or me. 1:16:23.400 --> 1:16:25.080 I just love I had no brothers, so I just 1:16:25.080 --> 1:16:25.360 love it. 1:16:25.400 --> 1:16:27.160 So he's sleep in the bed, I sleep on the 1:16:27.160 --> 1:16:29.400 floor and we just hang out. And he took me 1:16:29.439 --> 1:16:32.120 to his school and did a play. I never seen 1:16:32.120 --> 1:16:35.080 nothing like it. He wrapped his sister dance. I never 1:16:35.120 --> 1:16:38.679 seen kids. It was like a black musical. I never 1:16:38.720 --> 1:16:41.559 seen kids that locked in other than you know. When 1:16:41.560 --> 1:16:44.400 I was speaking and I called, see, like, yo, see 1:16:44.720 --> 1:16:48.160 this dude, broh, you cause see on that, like see 1:16:48.240 --> 1:16:50.040 beyond that, Like he don't like to talk to people, 1:16:50.080 --> 1:16:52.880 meet people like he just in our circle, Like he 1:16:52.960 --> 1:16:55.759 don't he just weird like that, he don't like people. 1:16:56.320 --> 1:16:58.280 I was like he got a lot of ideas. That's 1:16:58.280 --> 1:17:00.800 the problem. He called you every thirty seven with an idea. 1:17:00.840 --> 1:17:03.280 I'm like, bro, I meet people and I'm like, I 1:17:03.320 --> 1:17:05.040 think this the one, not all I make the one, 1:17:05.479 --> 1:17:07.040 but you got to listen to something of them if 1:17:07.080 --> 1:17:07.960 they gonna meet them one. 1:17:08.040 --> 1:17:08.960 So I was like, no. Told. 1:17:09.000 --> 1:17:10.200 I was like, I know, I messed up on the 1:17:10.200 --> 1:17:13.160 couple with the one. I'm telling you one. 1:17:13.280 --> 1:17:16.639 No, but mind you though, never nothing to do with music, 1:17:16.960 --> 1:17:18.320 you know what I'm saying. He was like, the kid 1:17:18.479 --> 1:17:20.960 was just talented. And so we were down there, and 1:17:21.840 --> 1:17:23.479 remember I told you my wife took that job with 1:17:23.560 --> 1:17:27.000 General Electric, and so she was getting rotated across the 1:17:27.040 --> 1:17:29.280 country and one of our stops was in Houston. So 1:17:29.320 --> 1:17:31.080 when I was there, I finally hit Toby up and 1:17:31.200 --> 1:17:33.320 was like, all right, man, Eve want us to meet whatever. 1:17:33.360 --> 1:17:34.880 And of course he came through and we hit it off. 1:17:34.880 --> 1:17:36.360 We just kicking it and we were in the car 1:17:36.439 --> 1:17:38.720 one day and I promise you nobody's seen it. I 1:17:38.760 --> 1:17:41.280 got the video. Nikki seen it before. I got a 1:17:41.360 --> 1:17:43.360 video from the very first time we were in the car, 1:17:44.600 --> 1:17:46.880 ten years ago. Whatever it is, sitting in the ride 1:17:47.240 --> 1:17:50.040 and Toby start freestyling, and I couldn't believe it. I 1:17:50.160 --> 1:17:52.720 was like, yo, I've never heard nobody rap like this, 1:17:52.840 --> 1:17:54.240 right And I was like, YOA ain't know you wrapped. 1:17:54.280 --> 1:17:55.719 He was like, I've never wrapped the day in my life. 1:17:55.760 --> 1:17:57.760 I was like what I was like. I turned my 1:17:57.840 --> 1:17:59.840 camera on, I got the video on my phone. I 1:17:59.880 --> 1:18:01.519 was like, yo, start rapping. 1:18:01.720 --> 1:18:01.840 Bro. 1:18:01.960 --> 1:18:03.600 He just start rapping, and I was like, Yo, this 1:18:03.720 --> 1:18:06.439 is crazy. At the same time, he and I were 1:18:06.439 --> 1:18:08.080 coming up a little bit, so I was like, look, 1:18:08.320 --> 1:18:10.760 I don't know what else you're doing right now. I 1:18:10.800 --> 1:18:13.559 can give you like a couple dollars to just focus 1:18:13.600 --> 1:18:15.080 on music full time. He's like, what do you want 1:18:15.080 --> 1:18:16.680 me to do? I was like, bro, I don't know, 1:18:17.080 --> 1:18:19.519 just start figuring it out. Because again what I say, 1:18:20.040 --> 1:18:22.040 imagine the cat who could sit here and rap like this, 1:18:22.080 --> 1:18:26.240 who's never actually tried me. I tried rapping. I got 1:18:26.240 --> 1:18:28.080 three four rap names. I was in a group, you 1:18:28.080 --> 1:18:29.439 know what I'm saying. Like y'all said before, it was 1:18:29.560 --> 1:18:32.280 a group. I got a mixtape. God forbid, I ever 1:18:32.320 --> 1:18:34.639 see the light of day. We saw my bus and guns, 1:18:34.680 --> 1:18:36.559 all kind of stuff. We were shooting people. 1:18:36.720 --> 1:18:39.320 I ain't never held a gun oh, I'm talking about crazy. 1:18:40.400 --> 1:18:44.200 But Toby again, I said, Man, you could rap like 1:18:44.240 --> 1:18:46.400 this without trying. Imagine if you put it into ten 1:18:46.439 --> 1:18:48.839 thousand hours. We were big on glad Well at the time, Outliers. 1:18:48.840 --> 1:18:50.680 I don't know if y'all ever read ours, but you 1:18:50.720 --> 1:18:51.800 know the ten thousand hour rule. 1:18:51.840 --> 1:18:53.519 We were big on that. So I was like, Yo, 1:18:53.640 --> 1:18:54.760 just start rapping right now. 1:18:54.920 --> 1:18:56.800 And he started rapping, bro, And then like I said, 1:18:56.800 --> 1:18:59.599 to get twisted, Sunday's things start hitting. And then sure 1:19:00.040 --> 1:19:02.000 and sure enough, Bro, I mean, this boy doing stuff 1:19:02.000 --> 1:19:04.800 with Beyonce. We got records coming out. By the time 1:19:04.880 --> 1:19:07.200 this come out, y'all are here. But uh, you know 1:19:07.320 --> 1:19:09.599 some of the biggest producers in the game collabing with 1:19:09.880 --> 1:19:12.200 you know, some of the biggest artists. So for me 1:19:12.880 --> 1:19:16.360 to watch what we did and then see it work 1:19:16.439 --> 1:19:19.400 in a completely different genre is nuts, right to just 1:19:19.439 --> 1:19:21.479 see like this don't have nothing to do with music, 1:19:21.680 --> 1:19:23.920 And now we got somebody who's descended through the music 1:19:24.000 --> 1:19:25.720 ranks like that. And It's the only thing I don't 1:19:25.800 --> 1:19:27.680 like now is everybody think I'm like, shure do something. 1:19:27.720 --> 1:19:30.160 So people like yo, goa listen to my mixtake. I'm 1:19:30.200 --> 1:19:33.480 like Hey, bro, I ain't really ain't right exactly. 1:19:33.400 --> 1:19:36.120 Right, but I say I think the other to your point, 1:19:36.120 --> 1:19:38.120 I think the other thing that's unique about how we 1:19:38.160 --> 1:19:40.040 did it is that, yeah, it's the blueprint. 1:19:40.680 --> 1:19:42.600 She does the business, but I do the character and 1:19:42.600 --> 1:19:43.479 spiritual development. 1:19:43.920 --> 1:19:45.760 So for me, with everybody that's in our crew, it's like, Yo, 1:19:45.800 --> 1:19:47.760 Bro'm y'all young, I'm fifty one. 1:19:48.000 --> 1:19:50.800 I seen a lot of cats with bread come and go. 1:19:51.240 --> 1:19:51.840 I've seen a. 1:19:51.800 --> 1:19:55.680 Lot of black people sports business, make a lot of 1:19:55.720 --> 1:19:59.080 money and lose everything. So my job is, bro, I 1:19:59.120 --> 1:20:01.519 don't care nothing about you see making money? Can you 1:20:01.560 --> 1:20:04.080 sustain it for the next fifty sixty years? So that's 1:20:04.120 --> 1:20:07.320 my job. It's saying, Yo, I know you in this generation, 1:20:07.400 --> 1:20:09.519 but I'm the og. Some of the moves you make, 1:20:09.600 --> 1:20:11.200 it like, I'm gonna tell you you don't want to 1:20:11.240 --> 1:20:12.160 be making those moves. 1:20:12.360 --> 1:20:12.840 I know this. 1:20:13.160 --> 1:20:15.519 I know it's trendy and they doing it, but I 1:20:15.600 --> 1:20:19.519 promise you, bruh. Like y'all from New York, everybody ain't. 1:20:19.840 --> 1:20:23.679 Everybody ain't for your success, and y'all online so people 1:20:23.800 --> 1:20:25.960 can watch your moves in a way that when we 1:20:25.960 --> 1:20:27.599 was coming up, you can't like you don't know where 1:20:27.640 --> 1:20:29.760 I'm at. You can't watch my mood. You can't So 1:20:29.800 --> 1:20:33.439 for me, I'm on the Okay, you got it, but 1:20:33.520 --> 1:20:35.080 my job is to help you to keep it for 1:20:35.080 --> 1:20:37.160 the next thirty forty fifty years. You feel what I'm saying, 1:20:37.360 --> 1:20:40.160 So that's the combination. C's gonna show you the blueprint, 1:20:40.160 --> 1:20:41.760 help you to get it. But I'm like told you 1:20:41.800 --> 1:20:43.880 need to be in a relationship. You need to be 1:20:43.880 --> 1:20:46.240 faithful to your wife. You need to figure out what 1:20:46.280 --> 1:20:48.599 your values and your morals are. You needn't figure out 1:20:48.600 --> 1:20:52.160 what your non negotiables are. Because let me be real, Bruh, 1:20:52.160 --> 1:20:54.559 I'm not saying it's easy to be successful, but bruh, 1:20:54.640 --> 1:20:56.880 we knew like a lot of us first generation money, 1:20:57.320 --> 1:21:00.639 so you ain't like another community where they fit fifth, 1:21:00.720 --> 1:21:04.720 sixth generation, and so it's a lot of foundation. Like 1:21:04.800 --> 1:21:06.840 we don't have a lot of foundation. What's the first 1:21:06.880 --> 1:21:08.720 thing we do when we get money? We gonna spend it. 1:21:08.800 --> 1:21:09.280 And I just. 1:21:09.240 --> 1:21:13.000 Showed my crew, bruh. Food is a trillion dollar industry. 1:21:13.439 --> 1:21:16.080 Sex is a billion dollar industry. Drugs is a trillion 1:21:16.080 --> 1:21:18.599 dollar Like you feel me like you make it, they 1:21:18.640 --> 1:21:20.800 want to take it from you and so it's easy 1:21:20.800 --> 1:21:22.840 for them to take it from you because it's a 1:21:23.040 --> 1:21:26.240 business to sell drugs, it's a business to sell food 1:21:26.280 --> 1:21:27.120 ain't healthy for you. 1:21:27.240 --> 1:21:29.760 So my job is, hey, y'all sit down with me 1:21:29.840 --> 1:21:30.200 the OG. 1:21:31.320 --> 1:21:33.320 I ain't telling y'all what to do, but let me 1:21:33.360 --> 1:21:35.599 tell you how I started this when I was nineteen. 1:21:35.920 --> 1:21:38.080 Not perfect, but I ain't. Never fell off. 1:21:38.320 --> 1:21:41.360 And like you said, bruh, my wife was online one 1:21:41.439 --> 1:21:43.840 night looking it up and my wife was like, Yo, 1:21:43.960 --> 1:21:44.800 I'm proud of you, And I. 1:21:44.800 --> 1:21:45.559 Was like, why you say that. 1:21:45.600 --> 1:21:48.960 She's like, because since you decided to do this for real, 1:21:49.000 --> 1:21:51.519 for real, like not just speaking in your twenties, but 1:21:51.640 --> 1:21:54.120 like since you hit that, had your kids, and like 1:21:54.160 --> 1:21:56.519 you took you took this thing serious, Like ain't no 1:21:56.600 --> 1:21:59.120 stuff on you, Like you can't go and go eaty. 1:21:59.160 --> 1:22:03.240 So I ain't perfect, but I'm like I've watched many men. Yeah, 1:22:03.240 --> 1:22:05.439 I can name we all can name it. It ain't 1:22:05.640 --> 1:22:06.920 it ain't more than what I'm saying. 1:22:07.000 --> 1:22:09.320 You can all name the stuff that take us down. 1:22:09.360 --> 1:22:11.920 So my thing is white, build with one hand and 1:22:11.960 --> 1:22:13.360 then tear down with the other one. 1:22:13.439 --> 1:22:14.880 So if you're gonna get tore it down, let somebod 1:22:14.880 --> 1:22:17.240 else tear you down, but don't tear your own stuff down. 1:22:17.280 --> 1:22:20.759 So for us, it's like your Inky family, Toby family. 1:22:20.960 --> 1:22:22.479 And at any point I can pick up the phone 1:22:22.520 --> 1:22:24.519 and be like, ininc you're killing the game, but I 1:22:24.560 --> 1:22:25.000 see something. 1:22:25.040 --> 1:22:26.800 I want you to focus on this and work on 1:22:26.840 --> 1:22:29.600 and none of the may like ah, E, don't call me, 1:22:29.680 --> 1:22:31.680 don't tell me, they like yo, O G. 1:22:31.920 --> 1:22:34.960 Whatever you say, Like, we own that because we want 1:22:35.000 --> 1:22:37.160 to keep our foundation solid. 1:22:37.120 --> 1:22:39.160 And to that point, man, when we talked about ebing 1:22:39.240 --> 1:22:41.080 number one in the world, I honestly think that's the 1:22:41.120 --> 1:22:44.000 thing that I'm most proud of. Like bro, like not 1:22:44.040 --> 1:22:49.160 to give ourselves kudos, but several multi millionaires, not just us, 1:22:49.479 --> 1:22:51.720 have come under your like and so when you talk 1:22:51.920 --> 1:22:53.720 no disrespect when you say Tony, I don't know who 1:22:53.760 --> 1:22:55.719 Tony Robbins, Like, what's his tree? 1:22:56.040 --> 1:22:57.080 Who else do you like? 1:22:57.120 --> 1:23:00.320 Oh, he's like you just named off Toby Alex, Like 1:23:01.360 --> 1:23:04.479 these people came up under us and now our building kingdoms. 1:23:04.720 --> 1:23:07.519 So when you see like the compound effect is just 1:23:07.560 --> 1:23:08.920 being crazy, you know what I mean? The only one 1:23:08.960 --> 1:23:11.240 that you said and he gonna kill mem said Ma 1:23:11.520 --> 1:23:14.559 was already a multi millionaire before you took I don't. 1:23:14.560 --> 1:23:15.519 I don't want to say, but. 1:23:17.280 --> 1:23:18.080 He did. 1:23:19.800 --> 1:23:22.000 I ain't one of these little sus you raised up. 1:23:22.200 --> 1:23:29.439 It became been a millionaires since. Ye, yeah, absolutely, of 1:23:29.479 --> 1:23:31.400 course you know what I'm saying. So y'all hear Mare's 1:23:31.400 --> 1:23:33.439 story at some point. But Mare has one of the 1:23:33.439 --> 1:23:35.400 craziest stories ever. But he's a part of the fan. 1:23:35.479 --> 1:23:38.240 But of course, yes, Mare, we know you were a 1:23:38.280 --> 1:23:40.160 millionaire several times over before. 1:23:39.920 --> 1:23:40.600 We mentioned. 1:23:42.439 --> 1:23:46.759 Before the scale standpoint obviously as your building. Yeah, answer 1:23:46.760 --> 1:23:49.640 everything too, So the merse becomes thing trade barking. I 1:23:49.640 --> 1:23:53.280 see obviously the logo, the mixtapes. He had the books too, 1:23:53.439 --> 1:23:56.600 so before obviously you know you is now but were 1:23:56.640 --> 1:23:57.840 the three bus that came fire? 1:23:58.080 --> 1:23:59.559 Question? What made you decide? 1:23:59.600 --> 1:24:01.880 All right, I'm doing this from the brother stand point, 1:24:01.920 --> 1:24:04.400 but now here's the actual literashire that goes along with it. 1:24:04.720 --> 1:24:06.080 Yes, go for it. 1:24:06.479 --> 1:24:10.160 I'm just saying mc hammer, I'm just saying master p. 1:24:10.800 --> 1:24:12.840 They left, they had gave us the blueprint do it out. 1:24:12.840 --> 1:24:15.280 The trump like, don't go with nobody because you're gonna 1:24:15.280 --> 1:24:17.679 lose your bread. So the first three was like, don't 1:24:17.720 --> 1:24:20.479 nobody know me? I go with a publishing deal. I'm 1:24:20.520 --> 1:24:22.479 not gonna get an advantage, Like it's gonna be a 1:24:22.479 --> 1:24:25.559 disadvantaged So I'm like, I trust me, I trust him, 1:24:25.920 --> 1:24:27.080 I trust my garage. 1:24:27.240 --> 1:24:28.000 We took all the. 1:24:27.880 --> 1:24:29.840 Cars out the garage, fill that joke up with a 1:24:29.960 --> 1:24:32.320 hundred thousand books and we did what we had to 1:24:32.400 --> 1:24:35.000 do to sell a hundred thousand copies of the first 1:24:35.040 --> 1:24:35.879 Secret to Success. 1:24:35.920 --> 1:24:38.200 I signed every last one. So for us, it was 1:24:38.240 --> 1:24:40.479 a money move. It was like, he need a salary, 1:24:40.720 --> 1:24:41.839 Karl need a salary. 1:24:41.960 --> 1:24:43.080 So these books. 1:24:42.920 --> 1:24:46.599 Twenty nine ninety five times a hundred thousand books. 1:24:46.360 --> 1:24:47.240 It's gonna give us some need. 1:24:47.360 --> 1:24:49.720 But to even speak before that to your question, we 1:24:49.800 --> 1:24:52.680 listened to our audience. Yeah, So he was doing TGIM 1:24:52.720 --> 1:24:55.960 every week and everybody was like, we need the book. Oh, 1:24:56.240 --> 1:24:58.760 when we're gonna release the shirts. We was like, look, 1:24:58.920 --> 1:25:00.920 they're ask him for a shout out. Dave Shan's you 1:25:00.920 --> 1:25:02.760 know another one under the tree that we didn't mention. 1:25:02.840 --> 1:25:04.960 But he did our first shirts. You know what I'm saying. 1:25:05.000 --> 1:25:06.360 We did the shirt design. When you want to succeed, 1:25:06.479 --> 1:25:08.120 but you want to breathe. We let them joints go 1:25:08.439 --> 1:25:10.320 and they went crazy. But I think a lot of 1:25:10.320 --> 1:25:13.160 people they get to moving before they listen to their audience, 1:25:13.240 --> 1:25:14.519 you know what I'm saying, Like, and then you end 1:25:14.640 --> 1:25:16.880 up creating stuff that they don't want. So we were 1:25:16.920 --> 1:25:19.400 literally we gave the remember the freemium model that I 1:25:19.439 --> 1:25:21.400 talked about, We gave it out free and then they 1:25:21.400 --> 1:25:23.800 were like, okay, and they were like, Yo, where's the book? Well, 1:25:23.800 --> 1:25:24.400 where's the shirt? 1:25:24.520 --> 1:25:25.040 Can I get? Oh? 1:25:25.040 --> 1:25:26.519 I seet got the hat? Can we get the hat? 1:25:26.560 --> 1:25:27.200 You know what I'm saying. 1:25:27.240 --> 1:25:29.120 So it was just really listening to the market and 1:25:29.120 --> 1:25:31.360 what the market was demanding and then creating that product 1:25:31.400 --> 1:25:31.880 from that. 1:25:31.840 --> 1:25:35.320 You know, and the market demanded this what they called 1:25:35.439 --> 1:25:37.680 like with a check. I'm like, man, you gonna get 1:25:37.680 --> 1:25:38.679 me a check to write a book? 1:25:39.040 --> 1:25:39.360 Wow? 1:25:39.600 --> 1:25:40.200 You know what I'm saying. 1:25:40.560 --> 1:25:42.840 This is our first major talk about you. 1:25:43.600 --> 1:25:48.120 We're on the label now, you know what I'm saying, Right, Bill, you. 1:25:48.360 --> 1:25:48.960 Know what I'm saying. 1:25:49.040 --> 1:25:51.320 We signed now, you know what I'm saying, kind of 1:25:51.920 --> 1:25:54.439 you know what I'm saying, joint venture. 1:25:55.680 --> 1:25:58.240 He got the turn down, Like where you go it? Yeah, 1:25:58.280 --> 1:26:00.800 it's a financial that world. 1:26:01.400 --> 1:26:03.639 So all right, So what's what's the deal with this book? 1:26:03.680 --> 1:26:07.639 And what made you after doing three books independent, having success, 1:26:07.680 --> 1:26:09.960 making money. What made you want to say, Okay, this 1:26:10.080 --> 1:26:10.880 time we want to do it. 1:26:10.880 --> 1:26:11.760 You know what turns out? 1:26:11.880 --> 1:26:12.559 Turns out shout. 1:26:12.640 --> 1:26:12.880 They don't. 1:26:12.920 --> 1:26:15.120 They don't let you count like New York Times bestseller 1:26:15.160 --> 1:26:16.000 when you do it out the trump. 1:26:16.600 --> 1:26:17.759 They want real numbers. 1:26:17.760 --> 1:26:18.320 You know what I'm saying. 1:26:18.600 --> 1:26:21.000 I'm like, look, I'm telling you we so I'm telling 1:26:21.560 --> 1:26:23.679 I got proof. They was like, man, if you don't 1:26:23.720 --> 1:26:26.720 get your little black but out of here. So I 1:26:26.760 --> 1:26:30.479 was like, okay, So anyway, I told E this time, bro, 1:26:30.680 --> 1:26:32.640 let's get like that milestone. 1:26:32.640 --> 1:26:34.639 You know what I'm saying. Like, we've accomplished a lot. 1:26:34.920 --> 1:26:37.120 We have not had a New York Times bestseller, right, 1:26:37.160 --> 1:26:39.280 and like I look at E in the space and 1:26:39.400 --> 1:26:41.200 you know, you see all these authors and stuff like that. 1:26:41.240 --> 1:26:43.240 And again we did books that did tremendous and they 1:26:43.240 --> 1:26:46.040 were great for us financially, and you know, we made 1:26:46.080 --> 1:26:48.120 a lot of money and you know, the informations out 1:26:48.120 --> 1:26:50.640 there and it's fantastic. But this time we wanted to 1:26:50.680 --> 1:26:53.360 go legit so that we could have that out there 1:26:53.400 --> 1:26:56.360 and have another stripe under ET's belt. As I mean, 1:26:56.360 --> 1:26:58.000 I'm gonna be real as you you know when we 1:26:58.040 --> 1:27:01.640 got the PhD, bad went up when he kind of 1:27:01.720 --> 1:27:04.160 you know, started going viral, and the bag went up. 1:27:04.360 --> 1:27:06.760 When we get this one right here, bag going up. 1:27:07.040 --> 1:27:09.439 I mean, you know what I'm saying, it's another not 1:27:09.640 --> 1:27:11.519 in the bag. I mean, why not? 1:27:11.560 --> 1:27:12.160 You know what I'm saying. 1:27:12.200 --> 1:27:15.599 Again it is and then and then this is dope 1:27:15.640 --> 1:27:19.360 because the book is so personal this time. I mean, 1:27:19.400 --> 1:27:21.240 we're sharing some stuff and are we allowed to talk 1:27:21.240 --> 1:27:24.559 about it? Ain't all been rosy we had you know, 1:27:24.680 --> 1:27:26.799 he and I have had our it's all been rosy. 1:27:27.080 --> 1:27:28.960 I'm the one that's got the issue. Now I'm the 1:27:29.000 --> 1:27:30.640 one to grow up without the dad, you know what 1:27:30.680 --> 1:27:32.320 I'm saying. So I had this stuff to work through. 1:27:32.439 --> 1:27:34.920 So we we get we get deep about like some 1:27:35.000 --> 1:27:37.479 things like everybody looking like okay, But we've had our moments, 1:27:37.520 --> 1:27:38.680 you know what I'm saying. Like there was there was 1:27:38.720 --> 1:27:41.360 a moment in time where he was like wondering if 1:27:41.360 --> 1:27:43.320 I was leaving him, like he thought I was out. 1:27:43.360 --> 1:27:45.920 You know what I'm saying now, Again he got daddy issues. 1:27:45.960 --> 1:27:46.360 I don't. 1:27:46.479 --> 1:27:47.960 I grew up with the best dad in the world, 1:27:48.040 --> 1:27:50.960 so I was secure. But he felt like okay, like 1:27:51.000 --> 1:27:53.639 I'm so long story short, I'll let y'all read the book. 1:27:53.640 --> 1:27:55.639 But I start getting ahead of myself. When the money 1:27:55.680 --> 1:27:57.160 start coming, I was like, all right, cool, I know 1:27:57.200 --> 1:27:58.760 how to do this now, so I'm about to just 1:27:58.760 --> 1:28:02.000 go crazy. But you got to understand something. He was 1:28:02.000 --> 1:28:05.439 still traveling and speaking. I won't go into no speaking events. 1:28:05.479 --> 1:28:07.800 I wasn't sure like he had it. It's like, bro, 1:28:08.200 --> 1:28:10.840 you literally saying fifty thousand and they're like, okay, here's 1:28:10.840 --> 1:28:12.599 the It's like, there's nothing for me to do like that, 1:28:12.640 --> 1:28:14.519 you know, other than come and be a moral support. 1:28:14.560 --> 1:28:17.080 Which so so that so that was hard for you 1:28:17.160 --> 1:28:20.240 because he's getting on the linlight. He's a star. 1:28:20.760 --> 1:28:22.880 He's going places, and you in the office just right, 1:28:23.000 --> 1:28:26.680 and eventually you want to at least be in the room. 1:28:27.280 --> 1:28:29.800 No, he never wanted to know. No, I never wanted 1:28:29.800 --> 1:28:29.920 to do. 1:28:30.240 --> 1:28:34.040 I want because I felt like we built it and 1:28:34.080 --> 1:28:34.759 he ain't nowhere. 1:28:34.880 --> 1:28:35.880 So he was. 1:28:35.920 --> 1:28:38.519 So he is one of the most relational humans you'll 1:28:38.560 --> 1:28:41.920 ever meet in your life. Like, bro, I just kind 1:28:41.920 --> 1:28:44.040 of be by myself, like I'm good, like he wanted 1:28:44.040 --> 1:28:46.160 to like if he comes, he like he want to 1:28:46.160 --> 1:28:48.519 do breakfast, He want to do lunch, he wanted to 1:28:48.520 --> 1:28:49.640 do dinner. 1:28:50.680 --> 1:28:52.479 Look, he want to, he want he want to. 1:28:52.520 --> 1:28:55.080 He want to sit out on the balcony and talk 1:28:55.120 --> 1:28:58.200 about our dreams all day. And like I understood that. 1:28:58.280 --> 1:29:00.200 And for a time I was there. I was that 1:29:00.320 --> 1:29:02.479 for him. And then when he started going out and 1:29:02.520 --> 1:29:05.960 again you got to understand something. We ran hard to 1:29:06.000 --> 1:29:07.519 build the brand, and then it got to a point 1:29:07.520 --> 1:29:09.880 where it was like we got every company in the 1:29:09.880 --> 1:29:12.280 world called how many gigs did you turn down last year? 1:29:12.479 --> 1:29:13.200 Well it was one year. 1:29:13.240 --> 1:29:15.240 I turned on a thousand opportunity. 1:29:14.840 --> 1:29:17.240 A thousand, and he talking about big bags, And so 1:29:17.560 --> 1:29:19.120 that was my job is to get us hot. 1:29:19.200 --> 1:29:21.320 That a whole bunch of being inkies though you know 1:29:21.320 --> 1:29:21.760 what I'm saying. 1:29:21.800 --> 1:29:26.679 So again, my job was to get us to that level. 1:29:26.720 --> 1:29:29.120 And once we got almost worked myself out of a job, 1:29:29.120 --> 1:29:31.960 if that makes sense. So I said to myself, Look, 1:29:32.439 --> 1:29:34.320 this can't be the only way we feed our families 1:29:34.360 --> 1:29:35.840 is when E get on stage and talk. 1:29:36.479 --> 1:29:37.720 Even the books and stuff is cool. 1:29:37.760 --> 1:29:39.599 But if he decided he done, or he don't want 1:29:39.600 --> 1:29:42.040 to talk no more, all the products in the merchant ain't. 1:29:41.880 --> 1:29:42.519 The sweet anyway. 1:29:42.600 --> 1:29:44.439 Jordan, the only one to be able to retire for 1:29:44.479 --> 1:29:46.799 twenty years and still keeping stuff hot. So I couldn't 1:29:46.800 --> 1:29:48.720 guarantee that we was gonna eat off this forever. So 1:29:48.800 --> 1:29:50.960 what did I do. I started going out and building 1:29:51.000 --> 1:29:53.040 other businesses. So we got into the real estate, we 1:29:53.080 --> 1:29:55.559 got into the solar, and I was telling him about it, 1:29:56.360 --> 1:29:58.880 but you know, eat old school. So he like, I 1:29:58.880 --> 1:30:00.920 ain't seen no check. He didn't know that we were 1:30:01.000 --> 1:30:03.200 just dumping the money right back in. We was investing 1:30:03.280 --> 1:30:04.280 the money. 1:30:04.840 --> 1:30:06.760 But again not in a bad way, but they were 1:30:06.800 --> 1:30:09.200 just going. They were just getting the movie moving. So 1:30:09.240 --> 1:30:11.960 you gotta understand, I'm used to every we talk about everything. 1:30:12.360 --> 1:30:15.479 Now they doing business and we not talking about nothing. 1:30:15.479 --> 1:30:18.840 But I literally got e on everything a question communication. 1:30:20.280 --> 1:30:23.080 And again because because he's so relational and he see 1:30:23.160 --> 1:30:25.599 me now making all these moves over here, he like, see, 1:30:25.640 --> 1:30:27.439 ain't been in none of my speaking gigs, and were 1:30:27.439 --> 1:30:29.080 talking on the phone every day. Don't get it twisted, 1:30:29.200 --> 1:30:31.360 my son, godfather, we bro we all day with it. 1:30:31.479 --> 1:30:34.599 But again he like you, he's that's his love lanes. 1:30:34.640 --> 1:30:36.479 He wants you to be like with me, like roll 1:30:36.479 --> 1:30:38.559 out with me. And I wasn't doing that. I was 1:30:38.560 --> 1:30:41.960 trying to go build those other things. Yeah, And I 1:30:42.080 --> 1:30:43.919 was like, bro, I told I. I was like, bruh. 1:30:44.120 --> 1:30:46.040 And so we finally, when you know, it all came 1:30:46.080 --> 1:30:47.960 to a head. I was like, Bro, you do understand 1:30:48.000 --> 1:30:50.400 I'm doing this for you, Bro, Like I'm trying to 1:30:50.400 --> 1:30:52.160 make sure that you don't have to get up there 1:30:52.200 --> 1:30:54.840 and be no caricature of yourself at eighty years old 1:30:54.840 --> 1:30:56.439 talking about when you want to succeed, Like, Bro, you 1:30:56.439 --> 1:30:58.160 ain't got to do that. I'm gonna make sure and 1:30:58.280 --> 1:31:00.160 and I have gotten us to the point right now 1:31:00.320 --> 1:31:02.120 where he don't ever have to give another speech again 1:31:02.200 --> 1:31:03.840 and he will be set for life. I'm talking about 1:31:03.880 --> 1:31:05.680 like not just set, like I don't have to do 1:31:05.720 --> 1:31:08.000 nothing like go on the yacht, cruise the world, do 1:31:08.040 --> 1:31:10.000 what you want to do, set. And that was important 1:31:10.040 --> 1:31:12.080 to me because I saw other people who when they 1:31:12.120 --> 1:31:16.360 were the sole breadwinner of the family, NFL players, NBA players, boxers, 1:31:16.360 --> 1:31:20.320 et cetera, what happened when the main one go down? Everybody, Bro, 1:31:20.880 --> 1:31:22.519 it literally is a trickle down effect. And I'm like, 1:31:22.560 --> 1:31:25.240 I'm not gonna let that happen to us. My communication 1:31:25.840 --> 1:31:28.120 to him about what I was doing in how. 1:31:27.960 --> 1:31:30.040 In my vision it wasn't just communicating. Bro told you 1:31:30.160 --> 1:31:32.640 Monsle King, he got about twelve people running with him. 1:31:33.200 --> 1:31:37.200 You see Marla Kay, jesse Jah, jos Will and you ya, 1:31:37.680 --> 1:31:40.160 all of them, Like he got a crew like they want. 1:31:40.320 --> 1:31:42.640 When he got shot in Midmith, they was on this 1:31:42.680 --> 1:31:45.599 porch with my man. So that was just my Malcolm 1:31:45.680 --> 1:31:49.040 like boom, it's about five hundred million, like blah blah blah. 1:31:49.080 --> 1:31:54.000 So for me, success looked like a village, a community, 1:31:54.360 --> 1:31:57.080 a group. It didn't look like we gotta separate a 1:31:57.080 --> 1:31:59.680 little bit and worry about the future, you know what 1:31:59.720 --> 1:32:02.880 I'm saying. Like we went on that, so praise God. 1:32:02.960 --> 1:32:05.400 My wife like him. She's like, he'll never got called 1:32:05.439 --> 1:32:07.320 if he's doing all that to make sure we end 1:32:07.400 --> 1:32:09.160 up egot. Let him do his thing. But for me, 1:32:09.200 --> 1:32:11.160 as you read through the book, we're just sharing with 1:32:11.200 --> 1:32:14.559 you the blueprint on Yes, we blew up. 1:32:14.680 --> 1:32:16.919 But at the same time, there were some other things. 1:32:16.680 --> 1:32:18.960 That I had to deal with in order to get 1:32:18.960 --> 1:32:19.519 to Like dog. 1:32:19.680 --> 1:32:21.639 I literally when we had the conversation, I was looking 1:32:21.680 --> 1:32:24.280 at him like, brou are you serious right now? Like Bro, 1:32:24.680 --> 1:32:27.280 like bruh, I've been here, Like I ain't flinched, not 1:32:27.479 --> 1:32:30.400 one time, I'm talking about cats coming in, offering bread, 1:32:30.520 --> 1:32:33.000 trying to get me out, the equation coming to him, all, 1:32:33.040 --> 1:32:34.720 we'll give you ten million dollars. You just got to 1:32:34.720 --> 1:32:36.679 get rid of cj ax, him out as a partner, 1:32:36.840 --> 1:32:38.400 all of this other stuff. Bro, I've been here the 1:32:38.439 --> 1:32:40.680 whole time, ain't flinched one time. So I felt like 1:32:40.720 --> 1:32:44.200 I had earned enough good credit for him to know. Okay, 1:32:44.240 --> 1:32:45.920 I'm not sure what's going on, but I'm sure. 1:32:45.840 --> 1:32:46.760 She ain't on. He did. 1:32:47.000 --> 1:32:49.960 My daddy had been there, yeah, right right right he did. 1:32:50.120 --> 1:32:51.800 But you know when you daddy ain't in your life. 1:32:52.840 --> 1:32:54.400 But I was hurt. Though I told my wife I 1:32:54.439 --> 1:32:55.719 was hurt. I was like brouh. 1:32:55.840 --> 1:32:58.240 I was like, come on, bruh, like you know me 1:32:58.840 --> 1:33:01.800 and you and again like you know how I feel 1:33:01.840 --> 1:33:03.759 about money, You know how I feel about our families. 1:33:03.760 --> 1:33:05.599 You know how I feel about your son, like my son, 1:33:05.640 --> 1:33:07.679 my son, like your son, like we family for real. 1:33:08.080 --> 1:33:12.080 But again I realized that my lack of communication allowed 1:33:12.120 --> 1:33:14.479 that that you know, that devil on that shoulder on 1:33:14.520 --> 1:33:17.680 each shoulder, to be like, oh see see moving on without. 1:33:17.439 --> 1:33:17.920 Do you think? 1:33:18.320 --> 1:33:20.240 I mean, you know, you experienced different things and you 1:33:20.320 --> 1:33:22.640 watch movies, and all of the movies is the same. Like, 1:33:22.640 --> 1:33:25.360 do you think that money and success breeds to paranoia, 1:33:25.479 --> 1:33:28.200 because that's why you kind of become paranoia after a while, 1:33:28.200 --> 1:33:30.599 where it's like one person crosses you then you don't 1:33:30.640 --> 1:33:33.000 really know and you're looking at your your brother eventually 1:33:33.080 --> 1:33:35.639 like you know what I'm saying, you're looking at him. 1:33:35.920 --> 1:33:38.880 No question and not him like he don't think that 1:33:38.920 --> 1:33:41.559 with me. But again, like you said, just me and 1:33:41.600 --> 1:33:43.800 we'll talk about this movie. But New Jack City, that's. 1:33:43.680 --> 1:33:48.160 What you jacksony real thing, you. 1:33:50.200 --> 1:33:52.120 Like, a real thing, you know. 1:33:52.360 --> 1:33:55.920 And so for me, yeah, so for me, I was 1:33:56.200 --> 1:33:58.800 But the cool thing about it is my morals and 1:33:58.880 --> 1:34:02.160 my beliefs and I relationships was the thing that had 1:34:02.280 --> 1:34:05.679 me go ae. And it was funny because I talked 1:34:05.680 --> 1:34:07.840 to my wife and my wife was like, oh, you know, 1:34:07.960 --> 1:34:09.639 you wrong, And I was like, why would you say 1:34:09.680 --> 1:34:11.439 I'm wrong? Because like, you don't even know that whatever. 1:34:11.600 --> 1:34:14.360 She's like, you wrong because for two weeks you kept 1:34:14.360 --> 1:34:15.960 it to yourself. You don't never keep nothing from ce, 1:34:16.479 --> 1:34:18.360 so why would you keep it to yourself? So it 1:34:18.400 --> 1:34:20.519 ain't nothing wrong with you thinking that you're human, but 1:34:20.640 --> 1:34:22.800 it is something wrong with you don't keep nothing from him, 1:34:22.800 --> 1:34:24.439 so why would you keep You don't know what they 1:34:24.560 --> 1:34:26.479 doing from him? You know what I'm saying, Because now it, 1:34:26.560 --> 1:34:28.240 for real was just us. So now you got Mall 1:34:28.280 --> 1:34:30.800 in the picture, you got Josh in the picture. So 1:34:30.880 --> 1:34:31.719 I'm seeing them. 1:34:31.600 --> 1:34:35.800 Together, and for me, it's we always together. So it 1:34:35.840 --> 1:34:37.760 ain't like the four of us. It's the three of them, 1:34:37.800 --> 1:34:39.360 and I'm not in it. But it's the three of 1:34:39.439 --> 1:34:40.200 them working. 1:34:40.000 --> 1:34:43.560 On here what I'm saying. But he's saying relational, so 1:34:43.720 --> 1:34:45.920 I'm not with them. But every time I look up, 1:34:45.960 --> 1:34:48.400 they all together and they talking, and I'm like, man, 1:34:48.439 --> 1:34:50.640 I wonder what's going on. It was so bad I 1:34:50.640 --> 1:34:53.080 didn't even talk to my wife about it. That's how 1:34:53.080 --> 1:34:55.080 I knew something was wrong. I never talked to her. 1:34:55.240 --> 1:34:55.960 She's like, what's wrong? 1:34:56.120 --> 1:34:58.560 And I was like nothing. She's like, who you talking to? 1:34:59.120 --> 1:35:01.880 Like I see your swag, like you talked to see 1:35:02.080 --> 1:35:03.640 for a couple of minutes, but you ain't go in 1:35:03.960 --> 1:35:06.280 like what's wrong? And I'm like, what's nothing. She's like, 1:35:06.320 --> 1:35:09.240 come on, nah, that's your guy. Y'all ain't got that kick? 1:35:09.400 --> 1:35:09.760 What's up? 1:35:10.000 --> 1:35:11.479 And I was like, man, I said he was? 1:35:11.600 --> 1:35:13.479 And I seen him and I don't know, so I 1:35:13.520 --> 1:35:15.759 ain't saying nothing because I don't know. And she's like, Okay, 1:35:15.800 --> 1:35:18.320 it's cool, but go say something. And so I went 1:35:18.360 --> 1:35:19.720 and talked to him, and that's when he was kind 1:35:19.760 --> 1:35:22.240 of like, you know, he kind of went hard, you 1:35:22.280 --> 1:35:25.759 know what I'm saying. And I was like, hey, point, well, taken, 1:35:26.080 --> 1:35:27.800 I'm good. You ain't never got to worry about me. 1:35:27.880 --> 1:35:31.200 Thinking now, our moves didn't change. I didn't switch game up. 1:35:31.479 --> 1:35:33.720 I just in my mind was just like yo, I 1:35:33.760 --> 1:35:34.559 don't know, and it. 1:35:34.640 --> 1:35:35.360 Was just different. 1:35:35.760 --> 1:35:38.680 It was like, imagine you always working with your quarterback, 1:35:39.160 --> 1:35:40.920 and then now you got to you got a new 1:35:41.000 --> 1:35:43.439 quarter new ride receiver, a new running back, and now. 1:35:43.400 --> 1:35:45.120 He telling it. You gotta go. You don't gotta make 1:35:45.160 --> 1:35:45.400 it mess. 1:35:45.439 --> 1:35:47.639 You can put it to y'all like if y'all y'all 1:35:47.680 --> 1:35:50.000 built this together, and the imagine the opportunities start running 1:35:50.000 --> 1:35:51.400 it and you go that way and you go that way. 1:35:51.680 --> 1:35:54.320 Y'all still own the company together, but it's it's not 1:35:54.479 --> 1:35:56.400 the same in terms of sitting down and doing it 1:35:56.560 --> 1:35:58.360 like this. And I was okay with that. 1:35:58.800 --> 1:36:01.760 He wasn't. I'm saying so, and that we just had 1:36:01.800 --> 1:36:04.719 to talk the other day. It's about having an honest conversation. 1:36:04.840 --> 1:36:09.040 They don't have to be uncomfortable, right every every every conversation. 1:36:09.200 --> 1:36:12.639 That's not about building your life, character development Jesus Christ 1:36:13.040 --> 1:36:13.800 and changing people. 1:36:13.880 --> 1:36:18.000 Life is uncomfortable. Used to be yeah, not no more, 1:36:18.240 --> 1:36:18.519 like Bro. 1:36:18.680 --> 1:36:21.400 We used to be in meetings and like, Bro, like 1:36:21.960 --> 1:36:24.280 I would be the dame dash of the like, especially 1:36:24.320 --> 1:36:26.479 when it was broke. I had an attitude like I 1:36:26.600 --> 1:36:28.439 used to be pissed at everybody, and I would be 1:36:28.520 --> 1:36:30.240 going off and he would seeing me, like get to 1:36:30.320 --> 1:36:31.960 that level. He would be so uncomfortable he'd just walk 1:36:32.000 --> 1:36:33.120 out the meeting like he was. 1:36:33.200 --> 1:36:35.000 Like cool by y'all had changed? 1:36:36.560 --> 1:36:38.519 No coo, bile, y'all in the room, no more. 1:36:38.720 --> 1:36:39.720 I'm out. 1:36:40.520 --> 1:36:41.640 They getting into it, right, Bro? 1:36:42.400 --> 1:36:44.160 I mean we started a company now, mind you Bluod 1:36:44.160 --> 1:36:44.719 sweating tears. 1:36:44.760 --> 1:36:45.200 We was broke. 1:36:45.280 --> 1:36:48.439 We got people in the staff meeting like, we don't 1:36:48.479 --> 1:36:52.840 feel like the work environment shop the work environment is, 1:36:52.880 --> 1:36:54.000 I said, y'all work from home? 1:36:54.520 --> 1:36:57.320 What you mean to work? Work? Like? 1:36:57.560 --> 1:37:00.920 When we transitioned into like a come company, it was 1:37:01.120 --> 1:37:02.920 us and how many people we got, how many people 1:37:02.920 --> 1:37:03.960 that we had to work with us, now. 1:37:05.920 --> 1:37:06.760 Forty three people. 1:37:06.880 --> 1:37:08.720 You know what I'm saying, Like, so that changed for me, 1:37:08.840 --> 1:37:10.680 and I didn't want to. I never signed up to 1:37:10.760 --> 1:37:14.240 be nobody supervisor, like that wasn't my thing, and so 1:37:14.880 --> 1:37:17.599 that kind of also put a, you know, a damper 1:37:17.680 --> 1:37:19.360 on what we were trying to build. In my now, 1:37:19.439 --> 1:37:21.920 these people are extremely talented and very important. Shout out 1:37:21.920 --> 1:37:24.519 to everybody worked for ETA. I love every one of y'all. 1:37:25.000 --> 1:37:27.680 But it changed the dynamics of how save one more time? 1:37:27.760 --> 1:37:28.960 Saving one more time? Bruh. 1:37:29.120 --> 1:37:29.800 I love everyone. 1:37:29.920 --> 1:37:31.320 Hey listen, I know I love all of the bro 1:37:31.439 --> 1:37:32.080 It's just different now. 1:37:32.120 --> 1:37:34.320 I got an email came through the other day apparently 1:37:34.400 --> 1:37:37.680 we got a wellness reimbursement program. I'm like, wait, so 1:37:37.720 --> 1:37:39.720 people go get besides this and I gotta pay for it. 1:37:39.760 --> 1:37:41.880 It's just different, you know what I'm saying. And want 1:37:42.040 --> 1:37:45.160 people to feel good and feel well. I'm saying so 1:37:45.360 --> 1:37:48.000 look that that again. And I love everybody and they 1:37:48.080 --> 1:37:50.479 play a great part in the company and building the company. 1:37:50.560 --> 1:37:53.080 But it changed. It wasn't just the ET and CJ 1:37:53.200 --> 1:37:55.160 show anymore. So is it safe to say that you 1:37:55.280 --> 1:37:58.479 were a greatly the great creator, not a great boss? Oh? 1:37:58.520 --> 1:38:02.120 One hundred percent that I don't want to tell nobody 1:38:02.200 --> 1:38:03.679 what to do. I don't want to be in charge 1:38:03.680 --> 1:38:05.680 of your schedule. I don't just want to go get 1:38:05.720 --> 1:38:08.439 the bad bro, I promise it. Now, we gotta sign 1:38:08.520 --> 1:38:09.800 up for that. She do a great job of that. 1:38:09.920 --> 1:38:10.240 I don't. 1:38:10.439 --> 1:38:13.839 I don't want to be telling people what it Steiny's 1:38:13.880 --> 1:38:16.679 my creativity, Like my job is to build and create, 1:38:17.200 --> 1:38:19.519 and I can't do that. Like I tell people all 1:38:19.560 --> 1:38:21.240 the time, it'll be like I emailed you, I don't 1:38:21.280 --> 1:38:23.439 check email. I don't do email. Bro, don't email me. 1:38:23.479 --> 1:38:24.960 You got you either you got my number and we 1:38:25.080 --> 1:38:27.080 cool enough to text, or I don't need like I 1:38:27.160 --> 1:38:28.040 promise you, it's nothing. 1:38:28.040 --> 1:38:28.280 I don't. 1:38:28.720 --> 1:38:30.759 Only reason I got a computer is because the pandemic 1:38:30.960 --> 1:38:34.160 Nikki start making us do zoom stuff like with our podcast. 1:38:34.479 --> 1:38:36.320 I don't have no computer. So people like, oh, I 1:38:36.439 --> 1:38:37.880 emailed you, Okay, that's how I know. I don't need 1:38:37.920 --> 1:38:39.519 to fool with you. If you emailed that, you know 1:38:39.560 --> 1:38:41.400 what I'm saying, Like, I don't do that because again, 1:38:41.680 --> 1:38:44.000 what happens is and I don't do calendars. I don't 1:38:44.000 --> 1:38:46.200 do Google calendars. I don't do none of that because 1:38:46.240 --> 1:38:48.160 some kind of way. If I fill my calendar with 1:38:48.200 --> 1:38:50.400 a whole bunch of stuff, my brain just locks in 1:38:50.520 --> 1:38:52.439 on that and it can't build nothing else. So I've 1:38:52.479 --> 1:38:55.240 always been very so he talks about it. I've always 1:38:55.280 --> 1:38:58.800 been very like particular about my space, because when I 1:38:58.880 --> 1:39:00.800 get bogged down, I don't think as well. I don't 1:39:00.880 --> 1:39:02.960 build companies. I don't you know, make the money. I 1:39:03.000 --> 1:39:05.639 don't build the relationships. And so that was another part, 1:39:05.920 --> 1:39:07.960 Like when we start having all these people and meetings 1:39:08.000 --> 1:39:10.200 and I got banned from the staff meeting probably about 1:39:10.680 --> 1:39:15.640 seven years ago. After one staff meeting, he was like, bro, 1:39:15.800 --> 1:39:18.360 were about to get the move Bro. 1:39:18.479 --> 1:39:19.320 I was firing off. 1:39:20.840 --> 1:39:23.120 I was killing everybody. I literally I felt. 1:39:23.200 --> 1:39:25.559 I hung up the phone and like it rang right back, 1:39:25.560 --> 1:39:27.280 and I know he was like, hey, you know he 1:39:27.400 --> 1:39:29.439 he don't like the big confrontation. He's like, hey, you 1:39:29.520 --> 1:39:31.400 know what, See, don't even worry about the staff meetings. 1:39:31.880 --> 1:39:32.680 I'm gonna take care of that. 1:39:32.800 --> 1:39:33.519 I was like, thank you. 1:39:33.760 --> 1:39:35.600 I ain't been on one since. I ain't been on 1:39:35.680 --> 1:39:37.840 one since. But it just changed the dynamic up a 1:39:37.880 --> 1:39:40.640 little bit. But again, you got to understand at that 1:39:40.760 --> 1:39:43.040 same time that we kind of like we're doing our 1:39:43.280 --> 1:39:46.960 separate thing. I got married, I had a kid, I 1:39:47.080 --> 1:39:49.960 had another kid, I bought a house. My wife was 1:39:50.000 --> 1:39:52.280 working like it was just I wasn't when we met. 1:39:52.360 --> 1:39:53.120 I was single. 1:39:53.400 --> 1:39:55.599 I was just like, yo, we run wherever. I'll sleep 1:39:55.640 --> 1:39:57.680 in your basement. It's all good. And he wanted that 1:39:57.760 --> 1:39:58.800 feeling the last forever. 1:39:59.280 --> 1:40:01.000 And so hey, kid, ask. 1:40:03.720 --> 1:40:06.240 Im like, BROI it turns out my wife actually wants 1:40:06.280 --> 1:40:08.120 me to come home, so I gotta go. 1:40:08.240 --> 1:40:10.720 Bro, so before we rather, let me tek you this 1:40:11.240 --> 1:40:13.600 both you guys can say if you want, what is 1:40:13.640 --> 1:40:15.000 somebody gonna get out of that book? 1:40:15.160 --> 1:40:16.439 Like what do you want them to get? What do 1:40:16.479 --> 1:40:17.200 you think that they think? 1:40:18.600 --> 1:40:23.080 You know, I want people to stop, especially people of color, 1:40:24.400 --> 1:40:27.960 to stop talking about all the things that are against 1:40:28.040 --> 1:40:31.080 us and why they can't live the American dream. No father, 1:40:31.560 --> 1:40:33.639 like my biological father was in my life, my mom, 1:40:33.680 --> 1:40:36.120 and you know I'm married your father. Bro, I'm just 1:40:36.200 --> 1:40:38.680 being real just because of the way it happened, we 1:40:38.800 --> 1:40:41.880 never really got that emotional boy, and it was on me, 1:40:42.040 --> 1:40:44.760 like you said, I'm the one I take I take 1:40:44.800 --> 1:40:48.920 my l but I just homeless, high school drop out. 1:40:49.479 --> 1:40:51.240 You know, I just went through a lot and for 1:40:51.600 --> 1:40:52.880 a certain period of my life. 1:40:53.240 --> 1:40:56.479 It was always about why they ain't doing this for me, 1:40:56.640 --> 1:40:59.760 why this ain't working, why I can't live the American dream. 1:40:59.840 --> 1:41:02.479 I just had a bunch of excuses. I just want 1:41:02.560 --> 1:41:03.920 them to know, bro, when I woke up one day 1:41:03.920 --> 1:41:05.240 and it's like, yoa, it is your life. You gotta 1:41:05.280 --> 1:41:07.320 own it, bro, Like you got to own the fact 1:41:07.320 --> 1:41:08.760 that your father wasn't there. You ain't the only one 1:41:08.760 --> 1:41:10.559 who daddy was in your life. You ain't the only 1:41:10.600 --> 1:41:12.600 one Mama who got pregnant at seventeen. You ain't the 1:41:12.680 --> 1:41:14.719 only one from the hood. Like, you ain't the only. 1:41:14.640 --> 1:41:15.680 One that had it. Bro. 1:41:15.880 --> 1:41:18.120 You know what it's like, bro, having a father who 1:41:18.240 --> 1:41:20.080 raised you. My mom you know she married. You know 1:41:20.120 --> 1:41:21.760 what it's like having a father who's six 's eight. 1:41:22.760 --> 1:41:24.719 You know what I'm saying, two hundred and fifty pounds 1:41:24.760 --> 1:41:26.920 and everybody like, you know, that ain't your daddy, And 1:41:27.000 --> 1:41:28.559 I'm like, it's got to be because my mom said 1:41:28.600 --> 1:41:28.880 it was. 1:41:29.400 --> 1:41:29.920 You know what it's like. 1:41:30.000 --> 1:41:31.599 You know how it is on the on the block 1:41:31.680 --> 1:41:34.320 or at school. The jokes is like, you know, people 1:41:34.400 --> 1:41:36.960 go hard, bro, Like a joking is already joking. But 1:41:37.000 --> 1:41:40.200 when somebody finds something, they going hard. My whole life, 1:41:40.280 --> 1:41:43.439 CATS was coming at me because of my situation. So 1:41:43.800 --> 1:41:47.800 I always had a reason for why my life ain't 1:41:47.800 --> 1:41:49.920 where it's supposed to be. And I just was running 1:41:50.360 --> 1:41:52.800 and hiding and like you said, didn't want to deal 1:41:52.880 --> 1:41:53.600 with confrontation. 1:41:53.840 --> 1:41:54.320 Didn't want to. 1:41:54.520 --> 1:41:56.840 And I woke up one day seeing people fly first class, 1:41:56.920 --> 1:42:01.160 seeing people by coastal, seeing people walk millions, seeing people 1:42:01.280 --> 1:42:03.400 change people's lives, and I was like, E, you could 1:42:03.439 --> 1:42:05.120 do that, but you can't do it until you own it. 1:42:05.600 --> 1:42:07.160 And I want people to read this book. 1:42:07.320 --> 1:42:07.680 Bump E. 1:42:07.880 --> 1:42:10.800 Don't cadding about E. I want you to read this book. 1:42:11.120 --> 1:42:13.200 I don't care if you read chapter one and you 1:42:13.320 --> 1:42:16.479 feel like I'm taking full responsibility for my life. Stop 1:42:16.560 --> 1:42:18.800 reading the book right after chapter one. If it takes 1:42:18.800 --> 1:42:21.759 you to chapter three to go, I'm taking full ownership 1:42:21.840 --> 1:42:22.240 of my life. 1:42:22.280 --> 1:42:25.400 I don't care what chapter it takes. I just want 1:42:25.479 --> 1:42:27.840 people to understand bruh. 1:42:29.360 --> 1:42:31.240 Life got an expiration date on it, and you don't 1:42:31.280 --> 1:42:34.160 know when it is Bruh Brad is better than human life. 1:42:34.800 --> 1:42:37.720 At least you know when bread expires, Milk you know 1:42:37.760 --> 1:42:39.400 when it expire. You don't know when you are pout 1:42:39.400 --> 1:42:41.160 of here. We don't know if we out of here 1:42:41.240 --> 1:42:43.720 this year, next year to yeat. So it's like Bruh says, 1:42:43.760 --> 1:42:46.760 you don't live that long. Whatever you want, go get it, 1:42:46.880 --> 1:42:50.639 but you cannot get it if you going CJ owe 1:42:50.720 --> 1:42:53.720 me something, or the government owed me something, or the 1:42:53.840 --> 1:42:57.400 president a bro. I don't care who in office. Obama 1:42:57.439 --> 1:42:59.400 was in off. That's my man, fifty grand. I was like, 1:42:59.439 --> 1:43:01.040 I ain't never think that was gonna happen. But I 1:43:01.240 --> 1:43:05.520 never thought Obama was coming to one oh seven Waterbury 1:43:05.880 --> 1:43:07.960 in Huntsville, Alabama. 1:43:07.680 --> 1:43:09.200 And was gonna come and save me and my wife. 1:43:09.600 --> 1:43:10.519 He was in the White House. 1:43:10.640 --> 1:43:13.360 He wasn't about to come to Detroit Henry Ford, where 1:43:13.360 --> 1:43:15.080 I went to school. He wasn't about to come to 1:43:15.080 --> 1:43:17.439 Detroit and talk to those kids. So I woke up 1:43:17.439 --> 1:43:18.960 one day and was like, YO, you can have whatever 1:43:19.040 --> 1:43:22.720 you like, but you have to take personal responsibility. 1:43:22.840 --> 1:43:23.600 You gotta own it. 1:43:23.600 --> 1:43:26.120 And I'm gonna tell y'all something. Once you take responsibility 1:43:26.120 --> 1:43:28.800 and you own it, can't nobody stop you. I'm talking 1:43:28.800 --> 1:43:30.040 about like I watch y'all. 1:43:30.080 --> 1:43:32.160 I'm proud of y'all, Like you got We didn't even 1:43:32.200 --> 1:43:33.479 take our podcast at this level. 1:43:33.680 --> 1:43:36.479 Why because we didn't own the podcast, like the podcast 1:43:36.600 --> 1:43:38.519 was something was up, just like we're having fun. 1:43:38.760 --> 1:43:40.360 It's a way for me to talk to me once 1:43:40.400 --> 1:43:40.680 a week. 1:43:40.960 --> 1:43:43.160 Since he got a wife and kid, you're gonna said, 1:43:43.160 --> 1:43:45.000 at least the podcast a good hour and a half. 1:43:45.240 --> 1:43:46.080 We could chop it up. 1:43:46.120 --> 1:43:47.240 So we were just chilling on it. 1:43:47.520 --> 1:43:49.560 But I look at what y'all done with the podcast 1:43:50.040 --> 1:43:53.240 and the people y'all had and the dialogue, and when 1:43:53.280 --> 1:43:56.080 you can literally watch y'all podcasts and go to work 1:43:56.160 --> 1:43:58.759 like it's like going to college without going to college, 1:43:58.960 --> 1:44:01.559 Like you can watch your lead and walk like yo, I'm. 1:44:01.400 --> 1:44:04.960 An earned like we're owned. Take me, that's it. 1:44:05.160 --> 1:44:07.520 Earn own it, take responsibility. 1:44:07.640 --> 1:44:09.400 So I just want people to read the book and 1:44:09.760 --> 1:44:12.760 from that day forth go, I'm counting on one human being. 1:44:13.760 --> 1:44:15.920 I'm counting on one human being the rest of my life, 1:44:16.040 --> 1:44:17.720 and that's the human I'm looking in the mirror. And 1:44:17.840 --> 1:44:20.160 I can do and be and have whatever I want 1:44:20.520 --> 1:44:23.719 if I make that person live up to that person's potential. 1:44:23.880 --> 1:44:25.680 And if you could do that, that's all I want 1:44:25.760 --> 1:44:28.439 from the book. And again, I am a poster child. 1:44:28.520 --> 1:44:32.240 Love literally bit bro, no disrespect, but a lot of 1:44:32.320 --> 1:44:35.559 hip hop artists they rap about stuff they ain't really 1:44:36.360 --> 1:44:38.120 so when people feel like yo, E, I feel you 1:44:38.240 --> 1:44:40.720 feel me because I was homeless. I know what it's 1:44:40.800 --> 1:44:42.639 like not to have a daddy. I know what it's 1:44:42.680 --> 1:44:44.920 like not being able to read the right on level like. 1:44:45.000 --> 1:44:46.760 I know what it's like not to be able to comprehend. 1:44:47.040 --> 1:44:49.040 I know what it's like to beats just let's say 1:44:49.080 --> 1:44:51.920 stuff that ain't nothing like get twisted on work. I 1:44:52.040 --> 1:44:54.280 know what it's like to feel stupid and dumb. I 1:44:54.400 --> 1:44:57.200 know what it's like to live alone. Your mama ain't coming, 1:44:57.400 --> 1:45:00.559 Your daddy ain't like you as homeless, you couldn't eat 1:45:00.640 --> 1:45:04.160 bump that you are isolated, nobody loves you, you not 1:45:04.360 --> 1:45:07.320 talking to nobody. You feel useless, You feel like the 1:45:07.400 --> 1:45:09.479 scum of the earth. Your own daddy don't love you. 1:45:09.479 --> 1:45:11.840 Your own daddy ain't coming from it. I ain't know 1:45:11.960 --> 1:45:15.519 what it's like to be at the bottom. Not I 1:45:15.680 --> 1:45:18.160 grew up in this, you know, urban community, at the 1:45:18.520 --> 1:45:22.479 not that bottom like soul bottom, like spirit bottom, like 1:45:22.680 --> 1:45:25.240 human bottom. I know what it's like to not brush 1:45:25.320 --> 1:45:27.800 your teeth, not to have running water and be able 1:45:27.880 --> 1:45:30.120 to take a bath and I'm telling you, if I 1:45:30.280 --> 1:45:33.599 could get up from that in Jesus name and get 1:45:33.640 --> 1:45:35.800 to where I am, you ain't got no excuse brouh. 1:45:36.680 --> 1:45:37.240 It ain't none. 1:45:37.280 --> 1:45:39.880 You could tell the authority comes from It ain't none. 1:45:39.880 --> 1:45:42.400 You could tell me I'm not a good speaker. I 1:45:42.479 --> 1:45:45.160 went from nothing to number one in the world. You 1:45:45.280 --> 1:45:48.280 can't tell me that. If you take your life serious, 1:45:48.720 --> 1:45:50.600 it ain't nothing you can't be or do. And so 1:45:51.000 --> 1:45:53.400 you gotta read the book. Even if you don't want 1:45:53.439 --> 1:45:54.880 to read it, you gotta read it because you gotta 1:45:54.920 --> 1:45:56.840 help your boy. You know what I'm saying, get to 1:45:56.920 --> 1:45:57.639 the next level. 1:45:57.800 --> 1:45:59.760 So I need you to go. You owe you to go. 1:45:59.840 --> 1:46:04.320 Get in the book. Yeah, man, hip hop preacher. 1:46:04.600 --> 1:46:06.000 Thank y'all, thank you, thank you. 1:46:06.200 --> 1:46:08.680 I gotta ask a question, right, said hip Hop? He 1:46:08.800 --> 1:46:13.200 started with no questions, no question. I'm interested, no questions. 1:46:13.880 --> 1:46:18.599 This hip hop Top five. 1:46:19.160 --> 1:46:23.280 Hey, y'all young, forgive me, but y'all gotta show respect 1:46:23.320 --> 1:46:26.519 to run DMC. Y'all wouldn't even be there without run DMC. 1:46:26.720 --> 1:46:29.599 So don't give me all that pop can be run 1:46:29.760 --> 1:46:32.680 DMC started it all off, all right, Now, this is 1:46:32.800 --> 1:46:34.920 my wild card, this is my but I ain't never 1:46:35.000 --> 1:46:38.439 seen no sixteen year old with the passionate energy LLL 1:46:38.560 --> 1:46:39.960 cool J my radio. 1:46:41.160 --> 1:46:42.880 I watched him live tougher than Leather. 1:46:43.479 --> 1:46:43.720 I was. 1:46:43.840 --> 1:46:44.320 I was in. 1:46:44.840 --> 1:46:47.240 I was at the stadium watching my man do his thing. 1:46:48.280 --> 1:46:52.559 Of course, pop because of what I'm into, Pop, Biggie 1:46:52.880 --> 1:46:55.240 and my favorite. Just because I'm from the d you 1:46:55.320 --> 1:46:57.519 gotta throw eminem and then I know y'all want to 1:46:57.560 --> 1:47:00.759 hear that, but you gotta throw in in there because 1:47:01.040 --> 1:47:03.640 for me, he created a He took something that was 1:47:03.720 --> 1:47:06.600 already phenomenal and gave it a twist that nobody had 1:47:06.640 --> 1:47:07.400 ever heard before. 1:47:07.760 --> 1:47:09.120 And get I'm from eight Mile. 1:47:09.160 --> 1:47:11.400 I'm sorry eight Mile, but I lived on eight mile, 1:47:11.439 --> 1:47:14.240 which is a digital It is a digital, it is 1:47:14.320 --> 1:47:17.519 a wealth, it is an academic divide. I lived on 1:47:17.600 --> 1:47:20.840 this side of eight mile. The rich white Couca lived 1:47:20.880 --> 1:47:22.360 on the other side of eight miles. So I understand 1:47:22.439 --> 1:47:24.519 what he meant by eight mile, not just the street 1:47:24.600 --> 1:47:27.800 because I lived on it, but culturally in Detroit, eight 1:47:27.880 --> 1:47:31.439 miles separates the halves from the half nots. And then, 1:47:31.640 --> 1:47:34.280 just like I said, trailer park, that's that whole concept 1:47:34.760 --> 1:47:36.720 to me. One of those are my top five. 1:47:37.000 --> 1:47:39.320 I'm gonna get you. I wanna get your too. Wins 1:47:39.360 --> 1:47:43.360 and losses. The intro, oh who put that together? Was 1:47:43.400 --> 1:47:45.800 that you see familiar what me was doing. 1:47:46.880 --> 1:47:48.120 I didn't know what Meek was doing. 1:47:48.640 --> 1:47:50.360 I didn't know what that's business. 1:47:50.400 --> 1:47:53.200 I didn't know. You know, no, I knew Meek meaning 1:47:53.280 --> 1:47:55.439 that we were at the super Bowl together. I never forget. 1:47:55.720 --> 1:47:58.000 We were in the mall of the galleria and I 1:47:58.120 --> 1:48:01.080 saw like eight to ten brus all walking. I'm like, 1:48:01.160 --> 1:48:02.000 what in the world. 1:48:02.400 --> 1:48:03.280 And I looked and I. 1:48:03.280 --> 1:48:04.960 Saw Meet, and Meet saw him. He was like, what's up? 1:48:05.439 --> 1:48:07.000 And we exchange. He was just like yo. 1:48:07.120 --> 1:48:10.000 When I was, you know, locked up like you're I 1:48:10.120 --> 1:48:11.680 listened to your stuff and I was like, wow, you 1:48:11.760 --> 1:48:15.240 never know who is listening. But from that exchange, like 1:48:15.320 --> 1:48:18.120 that was it like we kind of connected og. He 1:48:18.280 --> 1:48:20.479 just come out, you know, had that energy. But I 1:48:20.520 --> 1:48:22.479 didn't see it was just like, hey, what you want 1:48:22.520 --> 1:48:24.639 to do From a financial standpoint, I was like, I see, 1:48:24.680 --> 1:48:27.240 I'm just grateful that they're using I never knew it 1:48:27.240 --> 1:48:29.680 would man, I never knew it would do. I never 1:48:29.760 --> 1:48:32.280 knew that he put some heat on that. Yeah, I 1:48:32.400 --> 1:48:35.080 never knew. So I guess I'm but the biggest. 1:48:34.760 --> 1:48:37.000 One though, is to me already ready you know, just 1:48:37.160 --> 1:48:38.720 you know they want to sign off on it. 1:48:39.400 --> 1:48:40.320 What's the other group? Though? 1:48:40.560 --> 1:48:44.120 Nobody talks about disclosure though after me I went to 1:48:44.240 --> 1:48:45.760 got the money and Disclosure. 1:48:45.800 --> 1:48:47.760 Did they think you know they don't do nothing but beat? 1:48:49.000 --> 1:48:49.240 Yeah? 1:48:49.560 --> 1:48:51.880 Yeah, So we made a lot of money from those boys. 1:48:51.960 --> 1:48:53.720 You never know who you are, but listen, it was 1:48:53.760 --> 1:48:56.439 so embarrassing. They so they did a big concert over 1:48:56.520 --> 1:48:59.080 in Australia. Right, I'm so happened to be over there 1:48:59.439 --> 1:49:02.639 in why Disclosure over there doing this set. It's thousands 1:49:02.640 --> 1:49:04.720 of people that enjoyed. They're like, oh, we're gonna bring 1:49:04.800 --> 1:49:07.439 it out and he gonna do the words like he 1:49:07.600 --> 1:49:09.719 on there saying like when the fire Stars they burned, 1:49:09.760 --> 1:49:10.200 he forgot the. 1:49:10.200 --> 1:49:13.160 Worst the word I ain't never know the world. I 1:49:13.439 --> 1:49:14.839 got to chaske him backstage. 1:49:15.160 --> 1:49:16.120 I just got the check. 1:49:16.439 --> 1:49:17.760 I was like, hey, you know it right? 1:49:17.840 --> 1:49:19.760 He was like yeah, what you say? 1:49:20.120 --> 1:49:21.760 And then it was like e T he's a rent 1:49:21.800 --> 1:49:24.120 out there. And then he's like it got to his part. 1:49:24.160 --> 1:49:25.880 He's just like let's go. 1:49:27.240 --> 1:49:30.120 Let's cause like they know what happened was though they 1:49:30.160 --> 1:49:33.080 took some off YouTube, but they mixed it, so they. 1:49:33.000 --> 1:49:35.519 Didn't have it just like I said, they. 1:49:35.479 --> 1:49:38.240 Switched it up, bro, so it was the same album verse. 1:49:39.160 --> 1:49:44.559 Whatever, let's go on, let's go on, he was, we're 1:49:44.560 --> 1:49:47.320 still getting the check. I must have done okay because 1:49:47.320 --> 1:49:49.840 they brought me back to do three things live in the. 1:49:49.880 --> 1:49:54.280 Studio and recording, so let's go. Yeah, they did screw more, 1:49:54.400 --> 1:49:56.080 so let's gotta get your five. Man. 1:49:56.479 --> 1:50:01.519 Well, you know, I'll be remiss about it. I gotta 1:50:01.520 --> 1:50:05.639 start with with my son told me we played as 1:50:05.720 --> 1:50:07.720 his father. I would be, you know, be trouble at 1:50:07.760 --> 1:50:10.680 the house if I didn't say him. Biggie is my 1:50:10.760 --> 1:50:13.720 favorite rapper of all time. Man, I'm just a big fan. 1:50:13.760 --> 1:50:13.960 Again. 1:50:14.000 --> 1:50:15.600 I don't know what best you know all of that, 1:50:16.000 --> 1:50:22.200 but big whole probably second part, uh and fifth I 1:50:22.240 --> 1:50:24.880 would say if we put tebe Niggas, I got to uh. 1:50:26.040 --> 1:50:27.840 I know y'all gonna hate me, but I gotta go. 1:50:28.120 --> 1:50:29.800 Me and Alex gonna go Drizzy all day. 1:50:30.240 --> 1:50:30.400 You know. 1:50:30.840 --> 1:50:33.240 First of all, you know Drizzy is a representative of 1:50:33.600 --> 1:50:36.559 the half white Okay, you know what I'm saying. Let 1:50:36.760 --> 1:50:38.880 just be honest about my bike and we are you 1:50:38.960 --> 1:50:40.479 know what I man, I grew up. You know, a 1:50:40.600 --> 1:50:42.760 mixed kid too, So it's good to see him and 1:50:42.880 --> 1:50:43.600 we're gonna. 1:50:43.320 --> 1:50:46.280 See that we're just talking about just pure. 1:50:46.040 --> 1:50:49.560 Boding community, you know what I'm saying. You know, we 1:50:49.760 --> 1:50:51.720 we've been you know, suppressed for a while, but Drake 1:50:51.760 --> 1:50:52.320 got us on top. 1:50:52.400 --> 1:50:52.479 Now. 1:50:52.520 --> 1:50:55.439 I look, hey, listen, I know a lot of people 1:50:55.520 --> 1:50:57.320 too hard core to say Drake, but I promise you 1:50:57.360 --> 1:50:58.920 I love everything Drake do. 1:50:59.120 --> 1:51:01.920 So I would say Drake is in my top five 1:51:02.000 --> 1:51:02.360 for sure. 1:51:02.439 --> 1:51:05.639 It's definitely, it's encouraging, it's inspiring. You never know who 1:51:05.680 --> 1:51:09.280 you're gonna impact enough to get Jim Jones. So Jim 1:51:09.360 --> 1:51:11.400 is somebody who was an interesting person because on the 1:51:11.479 --> 1:51:13.680 outside you look at Jim and you're thinking, like, you know, 1:51:13.720 --> 1:51:16.240 a gangst the rapper or a tough guy, super tough guy. 1:51:16.520 --> 1:51:19.200 But he's actually a really good dude and we've gotten 1:51:19.200 --> 1:51:21.320 a chance to know him. Yeah, and last year we 1:51:21.400 --> 1:51:23.200 did in Best Fest. Last year we had less Brown 1:51:23.760 --> 1:51:26.840 VIP night. He was telling him and he was like, nah, 1:51:27.000 --> 1:51:29.680 he was like, yo, he changed my life. He was like, 1:51:29.720 --> 1:51:31.560 when I was a kid, I was in a like 1:51:31.720 --> 1:51:34.000 duven out dissension or something like that. And he's like 1:51:34.040 --> 1:51:36.120 they made the kids go to Madison Square Guard and 1:51:36.160 --> 1:51:37.040 then watch Less Brown. 1:51:37.080 --> 1:51:37.280 Wow. 1:51:37.360 --> 1:51:39.240 He was like, change his life for a few different reasons. 1:51:39.280 --> 1:51:42.080 He was like, A, he never heard a black man 1:51:42.160 --> 1:51:45.240 speak like that, yeah, And B he was like, so 1:51:45.520 --> 1:51:48.240 he Madison Square Guarden was sold out, he wasn't singing, 1:51:48.320 --> 1:51:49.080 he wasn't dancing. 1:51:49.160 --> 1:51:49.400 Wow. 1:51:49.560 --> 1:51:52.280 He was like to see eighteen thousand people there for 1:51:52.360 --> 1:51:55.479 a black man. He was like, so we made the connection. 1:51:55.600 --> 1:51:57.080 He got a chance to actually speak to him on 1:51:57.160 --> 1:51:58.760 his zone, and then he got a chance to meet 1:51:58.800 --> 1:51:59.320 him in person. 1:51:59.800 --> 1:52:01.360 He was like, yo, bro, like, you don't know how 1:52:01.439 --> 1:52:04.040 much this means to me. Yeah. 1:52:04.280 --> 1:52:07.160 So I say that to say, I'm sure that there 1:52:07.240 --> 1:52:09.639 is somebody that's you know what I'm saying, multiple thousands, 1:52:09.720 --> 1:52:13.160 millions of people that same story, Like you know, you 1:52:13.240 --> 1:52:15.280 never know, you never know who you're impacting. 1:52:15.400 --> 1:52:18.280 But I'm encouraged, I'm inspired. 1:52:18.800 --> 1:52:22.040 So I'm pretty sure every single person that's hearing this, 1:52:22.439 --> 1:52:24.400 And this is the good thing about what I do, Like, 1:52:24.800 --> 1:52:27.679 I feel like wording is very important. So we stopped 1:52:27.720 --> 1:52:29.800 calling it a podcast. A long time ago. Dame had 1:52:29.800 --> 1:52:32.160 told us that actually he's like, don't call it a podcast, 1:52:32.240 --> 1:52:34.960 And I feel like this is like a historical archive. 1:52:34.960 --> 1:52:37.840 Question, especially on the level of y'all doing it, Like yeah, 1:52:38.280 --> 1:52:39.240 we're still just doing the pod. 1:52:41.560 --> 1:52:47.519 Yeah, we doing this. Yeah, but like twenty years from 1:52:47.560 --> 1:52:49.360 now undred like you know, we went to each of them. 1:52:49.400 --> 1:52:52.000 We saw the aeroglyphs on the wall, and it feel like, 1:52:52.080 --> 1:52:54.080 you know, when they look at this moment in history 1:52:54.160 --> 1:52:57.080 twenty twenty two and recorded history one hundred years from now, 1:52:57.439 --> 1:52:59.280 they'll look at this and they'll say that this is 1:52:59.320 --> 1:53:02.400 a moment history. These are very important people in history 1:53:02.760 --> 1:53:05.800 to help change the course of history. So I want 1:53:05.800 --> 1:53:06.840 to thank you brothers for coming. 1:53:07.439 --> 1:53:10.080 I keep killing it right up, keep killing. 1:53:10.960 --> 1:53:13.519 I see y'all got Hopefully we're getting King James on. 1:53:13.640 --> 1:53:17.000 I heard you know what I'm saying Lebron saying. If 1:53:17.040 --> 1:53:19.760 you're watching, yeah, you know he loves you to life. 1:53:20.840 --> 1:53:22.840 Now I go, yeah, Brown number one all day. You 1:53:22.880 --> 1:53:24.639 know what I'm saying, Shout out to my brown face. 1:53:24.680 --> 1:53:25.160 Wise man. 1:53:25.280 --> 1:53:27.000 We argue. That's all we do on our podcast. 1:53:27.120 --> 1:53:28.040 I'm from the South Side. 1:53:30.040 --> 1:53:32.240 It ain't even no argument, bro in the shot. 1:53:32.360 --> 1:53:35.439 We know the deal. We know what we rock right 1:53:35.479 --> 1:53:36.280 with Brown all day. 1:53:36.360 --> 1:53:39.800 But yeah, y'all, y'all keep killing seriously, man's watch since 1:53:40.240 --> 1:53:42.000 the way back when you know, Alex was on the 1:53:42.080 --> 1:53:43.720 pile he put me on, was like, yo, you gotta 1:53:43.800 --> 1:53:46.240 check these dudes out. Been watching ever since. Of course 1:53:46.280 --> 1:53:48.840 y'all had you know, my my favorite human in the world, 1:53:48.920 --> 1:53:51.200 Nikki on there. Y'all just keep doing your thing, man, 1:53:51.200 --> 1:53:53.120 because I think for real, sky is the limit, Like 1:53:53.200 --> 1:53:56.200 y'all gonna you know, obviously you're already killing it, but 1:53:56.320 --> 1:53:57.920 y'all gonna go even for the new question. 1:53:58.320 --> 1:54:00.360 And we had we you know, we all because of 1:54:00.400 --> 1:54:01.439 who we are, having choice. 1:54:02.160 --> 1:54:04.200 And when I heard about, of course, the podcast, I 1:54:04.280 --> 1:54:06.680 was like, I gotta wait for something, like I just 1:54:06.760 --> 1:54:08.400 can't get in here and talk like they're so big 1:54:08.479 --> 1:54:11.160 time and they reached so many people. I gotta make 1:54:11.200 --> 1:54:13.800 sure it's historic, you know. And so for me, it 1:54:13.880 --> 1:54:16.920 was like, yo, I gotta the book. If we're gonna 1:54:16.920 --> 1:54:19.160 be on, gotta release that here. So I just want 1:54:19.200 --> 1:54:21.400 to thank y'all for creating the type of space that 1:54:21.560 --> 1:54:24.000 we have somewhere to come to and we ain't got 1:54:24.080 --> 1:54:26.160 to go somewhere else to go and blow. 1:54:26.000 --> 1:54:28.479 Our stuff up. So I appreciate that. Make the book 1:54:28.600 --> 1:54:30.719 a New York Times bestseller, that's gonna happened. 1:54:31.080 --> 1:54:34.760 All I educated is the schools, the school at least 1:54:34.760 --> 1:54:40.160 one hundred copies for the kids, all the coaches, copies 1:54:40.200 --> 1:54:41.800 for the teams trying to buy and both. 1:54:42.440 --> 1:54:45.480 Yeah, yeah, all this out there. Yeah, already got relationships 1:54:45.480 --> 1:54:47.600 with the leads and yeah, oh yeah, we're working on 1:54:47.680 --> 1:54:49.320 all of that. Bro, We're working on all of that. 1:54:49.800 --> 1:54:51.680 As you can see. Shout out to my boys CP 1:54:51.840 --> 1:54:53.560 three from doing. 1:54:55.040 --> 1:54:57.400 Our guys, appreciate you. Michael B. 1:54:57.560 --> 1:55:01.680 Jordan's back Prime so we think you know you guys, 1:55:02.200 --> 1:55:06.200 everybody who you know blessed us. Man appreciate you'll hopefully 1:55:06.240 --> 1:55:06.800 when they see. 1:55:06.680 --> 1:55:07.160 Your name it. 1:55:10.280 --> 1:55:13.080 When and then when y'all invite me back, I can 1:55:13.160 --> 1:55:14.200 tell you the truth on someone. 1:55:14.920 --> 1:55:16.440 Remember he said, you don't even want to you know. 1:55:18.040 --> 1:55:18.240 Cap. 1:55:18.640 --> 1:55:20.520 You know what I'm saying, tell y'all the real deal. 1:55:20.680 --> 1:55:27.760 So there's only one show you're gonna Yeah, I'm sorry, seriously, 1:55:28.160 --> 1:55:29.880 from the bottom of my heart. Man, appreciate y'all. 1:55:29.880 --> 1:55:30.000 Man. 1:55:30.360 --> 1:55:31.960 Any last words you want to say to the audience, 1:55:32.760 --> 1:55:35.440 go by the book man. Where can they buy the book? 1:55:35.760 --> 1:55:40.560 The books available every Amazon airport. Great if you're getting that. 1:55:40.720 --> 1:55:43.240 If you at the Greyhoud. You grab your copy before 1:55:43.280 --> 1:55:46.240 you jump on everywhere stream my son's music. He's got 1:55:46.280 --> 1:55:49.640 a lot of good music right now for artists, you 1:55:49.720 --> 1:55:52.560 know what I mean. Hey, if y'all, if you're tired 1:55:52.560 --> 1:55:54.920 of watching historical archives that these brothers go, you can 1:55:54.960 --> 1:55:59.200 come watch a podcast and success a simple We're not 1:55:59.560 --> 1:56:02.200 talking with each other, but if you just so happened 1:56:02.200 --> 1:56:03.960 to have some extra time after you finished watching the 1:56:04.000 --> 1:56:08.040 greatest podcast, the greatest historical archives, come watch the podcast 1:56:08.160 --> 1:56:11.240 Secrets to Success. Everywhere you watch their podcast, I'm sure 1:56:11.280 --> 1:56:14.200 you can find ours doing this. So appreciate y'all. 1:56:14.240 --> 1:56:16.880 Man, Thank you, Thank Troy. How can I know? 1:56:17.080 --> 1:56:20.000 Yeah, yeah, Shout to all our earners, Shout everybody euyl University, 1:56:20.320 --> 1:56:22.400 shout to all our patrons on Patreon, and shout out 1:56:22.400 --> 1:56:24.880 to the merch team, and shout out to y'all again. Uh, 1:56:25.080 --> 1:56:27.280 like you said, the lineage that you've created and the 1:56:27.320 --> 1:56:29.880 people we come in contact with all eight one people. 1:56:30.160 --> 1:56:31.640 So shout to Nikki and Moves because they got to 1:56:31.640 --> 1:56:32.320 they got to show to. 1:56:33.800 --> 1:56:38.320 Historical I think they're working on may be practicing and 1:56:39.200 --> 1:56:39.800 we'll be doing. 1:56:41.800 --> 1:56:43.000 And obviously alexis here. 1:56:43.000 --> 1:56:45.840 That's all and now I see why there's a mural 1:56:46.240 --> 1:56:49.680 of Et the Great Yeah in the state. So man, 1:56:50.160 --> 1:56:52.440 so happy that we got just done. Appreciate, Thank you guys. Man, 1:56:52.680 --> 1:56:53.560 Thank you guys again. 1:56:53.600 --> 1:56:56.640 Your words are encouraging and yet you're very humble and 1:56:56.760 --> 1:56:58.880 that's something that's big to us because that's that's how 1:56:58.920 --> 1:56:59.560 we kind of move. 1:56:59.640 --> 1:57:02.320 So sometimes you don't meet people like that. Oh, no question. 1:57:02.440 --> 1:57:05.120 So you know you guys definitely down the earth. Say 1:57:05.160 --> 1:57:05.879 a few names. 1:57:09.560 --> 1:57:11.560 I would tell you, and every time they come in here, 1:57:12.040 --> 1:57:14.200 you really want to go viral tells Hollywood. 1:57:14.240 --> 1:57:16.120 You know what I'm saying. Who came in here? Fun? 1:57:16.200 --> 1:57:25.600 Y'all hate it? I really, I really appreciate y'all. 1:57:25.640 --> 1:57:25.760 Man. 1:57:25.840 --> 1:57:28.160 Thank you so much, and I'm sure we'll continue to 1:57:28.680 --> 1:57:30.200 do some great things together in the future. 1:57:30.920 --> 1:57:32.400 Thank you guys for rocking with us. For see you 1:57:32.440 --> 1:57:35.320 next week. Peace. You have a lady. 1:57:38.520 --> 1:57:43.640 My graduates from my school being forced back drops drop 1:57:44.360 --> 1:57:46.000 Mike drop back drop. 1:57:57.280 --> 1:58:00.920 An illegal alien from Guatemala charged with raping a child 1:58:01.000 --> 1:58:04.760 in Massachusetts. An MS thirteen gang member from Al Salvador 1:58:05.040 --> 1:58:09.120 accused of murdering a Texas man of Venezuelan charged with 1:58:09.240 --> 1:58:13.080 filming and selling child pornography in Michigan. These are just 1:58:13.240 --> 1:58:16.960 some of the heinous migrant criminals caught because of President 1:58:17.040 --> 1:58:20.560 Donald J. Trump's leadership. I'm Christy Noman, the United States 1:58:20.640 --> 1:58:25.400 Secretary of Homeland Security. Under President Trump, attempted illegal border 1:58:25.440 --> 1:58:28.960 crossings are at the lowest levels ever recorded, and over 1:58:29.080 --> 1:58:32.240 one hundred thousand illegal aliens have been arrested. If you 1:58:32.360 --> 1:58:36.160 are here illegally, your next you will be fined nearly 1:58:36.280 --> 1:58:40.240 one thousand dollars a day, imprisoned, and deported. You will 1:58:40.360 --> 1:58:43.960 never return. But if you register using our CBP home 1:58:44.040 --> 1:58:47.360 app and leave now, you could be allowed to return legally. 1:58:47.760 --> 1:58:52.440 Do what's right. Leave now. Under President Trump, America's laws, 1:58:52.680 --> 1:58:54.600 border and families. 1:58:54.320 --> 1:58:56.720 Will be protected. Sponsored by the United States Department of 1:58:56.720 --> 1:58:57.320 Homeland Security.