WEBVTT - Nicole Digiacobbe 0:00:09.320 --> 0:00:16.520 Carala. She's a queen of talking. He was, She's only 0:00:17.360 --> 0:00:28.320 got the snoop on. No one can do with Caralam, Carola, 0:00:29.640 --> 0:00:36.640 No one can do with Carol Carola. You guys, we 0:00:36.680 --> 0:00:40.000 are getting towards the end of my Influencers series and 0:00:40.040 --> 0:00:42.240 I'm so pumped right now because I haven't called d 0:00:42.400 --> 0:00:45.159 Jacoby joining me. This woman does it all. She's a 0:00:45.240 --> 0:00:48.479 mom of two beautiful girls, she's a wife, and she 0:00:48.960 --> 0:00:52.200 is wanting to get digital with all of you people 0:00:52.280 --> 0:00:56.120 in cyber world. She's so incredible at using her iPhone 0:00:56.320 --> 0:00:59.600 to make beautiful pictures. You would think she had professional 0:00:59.640 --> 0:01:02.000 equip it, but she does everything with her iPhone and 0:01:02.080 --> 0:01:05.679 she is so informative about sharing her knowledge. I cannot 0:01:05.840 --> 0:01:08.119 forget to hear this interview. She's so so, so wise 0:01:08.160 --> 0:01:13.480 beyond her very young years. You'll get excited. Here's Nicole. Okay, 0:01:13.520 --> 0:01:18.240 I'm here in the call D Jacoby. How that your name? 0:01:18.319 --> 0:01:20.759 I had a practice. It's a tongue poster, which I love. 0:01:21.120 --> 0:01:24.600 Is it is? We can thank my husband for that. Okay. 0:01:24.720 --> 0:01:28.160 He likes to keep it interesting. You need you know, yes, 0:01:29.959 --> 0:01:32.920 So this is actually you are going to be my 0:01:33.080 --> 0:01:36.320 second to last interview on my influencer series. I've had 0:01:36.360 --> 0:01:38.839 such a long influencer series because I've had the chance 0:01:38.920 --> 0:01:43.520 to meet all these incredible influencers, including yourself, and so 0:01:43.560 --> 0:01:45.840 I was like, I need to do a series and 0:01:45.959 --> 0:01:49.680 all these girls and just break it down how you 0:01:49.960 --> 0:01:52.840 become an influencer, What is an influencer? How do you 0:01:52.880 --> 0:01:55.520 make it a job? Like all these people are wanting 0:01:55.560 --> 0:01:58.000 to know how to do this, and some people have 0:01:58.000 --> 0:01:59.400 figured out how to dole it in, like you have 0:01:59.440 --> 0:02:03.160 figured out how making incredible business for yourself, um, your 0:02:03.200 --> 0:02:05.560 social media's and your platform. So just talk to me 0:02:05.600 --> 0:02:08.760 about where you're from, how you got interested in photography, 0:02:08.800 --> 0:02:12.560 and then how this world has emerged for you. Absolutely, Okay. 0:02:12.639 --> 0:02:17.600 So I'm from Delaware. It is a tax free state, 0:02:17.720 --> 0:02:21.280 so no tax free shopping. It's the second smallest state 0:02:21.639 --> 0:02:25.880 and it's just a tiny small town feel. Everybody knows 0:02:25.919 --> 0:02:30.399 everyone born and raised there. And I did live in 0:02:30.440 --> 0:02:34.120 Florida for I want to say a year, and I 0:02:34.120 --> 0:02:36.720 went to University of Tampa and had an opportunity to 0:02:37.639 --> 0:02:40.080 model while is there at the Home Shopping Network. So 0:02:40.120 --> 0:02:46.120 that was yeah, guess um see some old It was 0:02:46.160 --> 0:02:48.520 like all the headshot day the other day. Oh my gosh, 0:02:48.639 --> 0:02:51.800 it was Yeah. I did jewelry so I would stand 0:02:51.800 --> 0:02:57.440 there model, and then I did petitque fashion because I'm 0:02:57.480 --> 0:02:59.280 so short. Um so they had to put me into 0:02:59.639 --> 0:03:02.280 category right. Yeah, it was fun. Um So I lived 0:03:02.280 --> 0:03:05.359 in Florida for about a year during college, and then 0:03:05.480 --> 0:03:07.920 of course I went back to Delaware, finished and graduated 0:03:07.919 --> 0:03:13.880 from the University of Delaware and then took a small break. Um, 0:03:13.919 --> 0:03:18.640 I competed at miss us A representing Delaware. That was back. Yeah, 0:03:18.680 --> 0:03:21.600 that was back in two thousand seven, so you didn't 0:03:21.600 --> 0:03:24.960 miss u s A. How was that? It was amazing. 0:03:25.080 --> 0:03:28.040 It really didn't learn from that. So I went into 0:03:28.160 --> 0:03:30.680 that like I've always been a tomboy my whole life, 0:03:30.680 --> 0:03:32.920 Like I played field hockey. I played field hockey my 0:03:32.919 --> 0:03:36.200 freshman year in college. Um, I ran track hurdles like 0:03:36.240 --> 0:03:38.960 I've always just been a tomboy. Um. One of my 0:03:39.000 --> 0:03:41.680 girlfriends had tried out for the pageant and she was like, 0:03:41.800 --> 0:03:44.800 just give it a try. So I tried it, entered 0:03:44.880 --> 0:03:48.080 I think like a month before we could, like the 0:03:48.120 --> 0:03:52.040 deadline was and when I won, they were like, you're 0:03:52.080 --> 0:03:55.440 going to miss USA now, And I honestly had I 0:03:55.480 --> 0:03:58.640 had no idea like I didn't know that when you won, 0:03:59.120 --> 0:04:01.360 you went to miss us. It was it was so bizarre, 0:04:01.400 --> 0:04:05.280 it was surreal and it was it was an amazing experience. Um, 0:04:05.360 --> 0:04:11.720 Donald Trump is interesting. What was he like? So when 0:04:11.720 --> 0:04:13.960 I competed. I don't know if the rules are still 0:04:14.000 --> 0:04:16.640 like this, but when I competed, he was allowed to 0:04:16.720 --> 0:04:20.800 pick I think seven of the top fifteen. I forget 0:04:20.800 --> 0:04:23.160 what the exact numbers are, but he was able to 0:04:23.640 --> 0:04:27.120 line everyone up and just kind of like look us 0:04:27.200 --> 0:04:31.760 up and down. I swear no, he could pick seven 0:04:31.800 --> 0:04:34.919 of the fifteen just by looking at y'all. Yeah, yeah, 0:04:35.120 --> 0:04:39.720 he half of the finalists got picked. Yeah, yeah, it's crazy. 0:04:40.000 --> 0:04:41.919 I don't know if it's still like that anymore, but 0:04:42.000 --> 0:04:44.280 I remember that rehearsal and he showed up and he 0:04:44.320 --> 0:04:46.919 had his little notepab with his assistant and he just 0:04:47.000 --> 0:04:49.240 kind of like went down the road shaking our hands, 0:04:49.279 --> 0:04:53.400 meeting everyone. I didn't get a chance to really he said. 0:04:53.520 --> 0:04:56.039 He did like a little hello, and that was it. 0:04:56.279 --> 0:04:59.120 I didn't have, you know, blonde hair, big boobs. I 0:04:59.160 --> 0:05:04.120 wasn't six ft all. We have a type here, Yeah, 0:05:04.160 --> 0:05:06.599 he has a team. We're probably all this type. He 0:05:06.720 --> 0:05:10.680 absolutely has a type Oh my god, what a crazy experience. 0:05:10.720 --> 0:05:13.159 How yeah. But other than that, it was amazing. It 0:05:13.240 --> 0:05:15.240 was really good for growth. Um, we did a lot 0:05:15.279 --> 0:05:18.599 of public appearances and a lot of charity work and 0:05:18.800 --> 0:05:21.760 probably oh yeah, it was. It was so good for 0:05:22.040 --> 0:05:24.839 me as a person just to to be put in 0:05:24.839 --> 0:05:28.039 those situations where you're forced to have to speak in 0:05:28.040 --> 0:05:31.680 front of people and just interact with just everybody. So 0:05:31.720 --> 0:05:33.719 it was, it was great. I loved it. What does 0:05:33.839 --> 0:05:36.440 that teach you about fear? Because I feel like that's 0:05:36.440 --> 0:05:39.240 such a like a lot of people, including yourself, might 0:05:39.279 --> 0:05:40.880 have have so much fear, but you didn't have a 0:05:40.960 --> 0:05:43.159 chance to be afraid. You had to just dive into it. 0:05:43.240 --> 0:05:46.120 So what about just walking through fear? Because I feel 0:05:46.120 --> 0:05:47.800 like so many people get to those moments where it's 0:05:47.800 --> 0:05:49.920 scary and they're like I can't do this. But I 0:05:50.279 --> 0:05:53.320 feel like that is something I've come across all the time, 0:05:53.440 --> 0:05:56.799 especially being in business and growing a business. There's always 0:05:56.880 --> 0:06:00.600 that little bit of fear and that doubt and that fervousness, 0:06:00.680 --> 0:06:04.120 and I always now take that as a good thing. 0:06:04.800 --> 0:06:07.599 You feel like so many people hit that moment where 0:06:07.920 --> 0:06:10.320 they have fear, Like you said, especially in business and 0:06:10.320 --> 0:06:14.200 they just throw their hands up because trying. But what 0:06:14.279 --> 0:06:17.200 did you realize about fear in that moment that it's 0:06:17.240 --> 0:06:19.479 not it's not as scary or it's not what you 0:06:19.520 --> 0:06:22.479 make it out to be. It's not it's it's really not. 0:06:23.000 --> 0:06:26.279 I just think it needs to be that extra push 0:06:26.279 --> 0:06:29.640 and it's just it's almost like an extra challenge, Like 0:06:29.680 --> 0:06:31.480 you just have to look at it like a mini 0:06:31.800 --> 0:06:34.200 challenge that comes in the way to make sure that 0:06:34.240 --> 0:06:36.479 you continue on your path. I don't know, I don't 0:06:36.480 --> 0:06:39.159 know the best way. You just have this like moment 0:06:39.200 --> 0:06:42.000 of growth Like that's I always find that that's what 0:06:42.120 --> 0:06:46.280 comes after those moments where you push yourself. You you 0:06:46.440 --> 0:06:48.840 do a public speaking event or you go on stage 0:06:48.839 --> 0:06:50.719 and have to compete in a swimsuit and heals and 0:06:51.320 --> 0:06:54.880 millions of people, and then when it's all over with, 0:06:55.080 --> 0:06:57.920 it's like I did it. I can do anything. Like 0:06:58.080 --> 0:07:00.559 you just have a moment of like empowerment it where 0:07:00.720 --> 0:07:03.320 you realize that, like you really can't do anything. Anybody 0:07:03.320 --> 0:07:05.679 can do anything that they put their heart in mind 0:07:05.720 --> 0:07:08.680 into and you work hard, you can anybody can achieve anything. 0:07:08.720 --> 0:07:11.440 So it was only a great rocket push for you. Yeah, 0:07:11.480 --> 0:07:13.520 it was it. Definitely. It gave me a lot of 0:07:13.560 --> 0:07:18.920 confidence to UM just to be around other women that have, 0:07:19.360 --> 0:07:21.880 you know, a lot of big goals that they want 0:07:21.920 --> 0:07:24.320 to achieve, and it makes you want to be by it. 0:07:24.800 --> 0:07:27.640 You know, it makes you want to be a better 0:07:27.680 --> 0:07:31.360 person too, and and you know it makes your goals attainable. 0:07:31.400 --> 0:07:34.200 And you see everybody else doing these things and you're like, well, 0:07:34.240 --> 0:07:36.440 you know what, some people I feel like, they're like, 0:07:36.480 --> 0:07:39.520 well I can't do that, but you have to change 0:07:39.520 --> 0:07:42.720 your mindset and think I can do that too. And 0:07:42.840 --> 0:07:45.160 it's just that once you realize that then that I 0:07:45.200 --> 0:07:48.840 feel like that changes the game. I totally agree. Yeah, 0:07:49.200 --> 0:07:54.800 so how did you decide to get into it? And 0:07:55.320 --> 0:07:57.960 like all of that apt though, I've always had a 0:07:58.000 --> 0:08:01.800 passion for photography, like even are in college, I would 0:08:01.800 --> 0:08:06.280 take headshots for my roommates or UM just anyone, and 0:08:06.320 --> 0:08:09.680 I just loved photography. And during college I took UM 0:08:09.680 --> 0:08:13.240 photography classes as electives. I processed film and dark the 0:08:13.320 --> 0:08:16.000 dark room, and I did digital photography, just a lot 0:08:16.040 --> 0:08:18.880 of creative classes. I've always been very creative UM, but 0:08:18.960 --> 0:08:22.080 I never pursued that. I ended up graduating college and 0:08:22.120 --> 0:08:26.040 I went to law school, which is a totally different Yeah. 0:08:26.280 --> 0:08:29.600 So I went to Redgers in New Jersey, UM for 0:08:29.720 --> 0:08:32.160 law school, and it was just like a totally different path. 0:08:32.240 --> 0:08:34.000 But while I was in law school, I still did 0:08:34.000 --> 0:08:37.280 photography and I did it for pageant girls, So I 0:08:37.280 --> 0:08:40.240 shot a lot of combined all your world. It was like, 0:08:40.320 --> 0:08:42.200 it was kind of it's weird how all of the 0:08:42.240 --> 0:08:45.960 different paths have just kind of come together. Um, And 0:08:46.000 --> 0:08:48.400 it's like my passions have always been there, They've always 0:08:48.400 --> 0:08:51.000 been the same, and now what I'm doing finally, at 0:08:51.000 --> 0:08:53.679 this point in my life, at thirty one, I am 0:08:53.800 --> 0:08:57.840 Now they've all just kind of come together, like writing. Yeah, okay, 0:08:57.880 --> 0:09:01.800 so so okay, So the way that happened. So I 0:09:01.840 --> 0:09:04.760 was in law school, um, doing a lot of writing, reading, 0:09:05.160 --> 0:09:07.559 which I love. I hate math. I'm terrible math. I 0:09:07.600 --> 0:09:12.680 still count on my fingers. Um me too, so bad. Um. 0:09:12.760 --> 0:09:14.800 So yeah, in law school, I did a lot of 0:09:14.840 --> 0:09:18.240 photography for pageant girls. Um. Graduated. I worked at JP 0:09:18.360 --> 0:09:22.280 Morgan for a year doing antimony laundering. UM, just reviewing 0:09:22.920 --> 0:09:29.480 Anna Lawyer. Basically you're totally Elwood's you are right. So 0:09:29.520 --> 0:09:32.080 weird to think of that, Oh my gosh, yes, so weird. 0:09:32.120 --> 0:09:36.000 To think of. Um, yeah, so did photography. Always have 0:09:36.040 --> 0:09:40.840 jumped seography and then uh, photography is hard trying to 0:09:41.160 --> 0:09:44.080 learn like shutterfly and also like the shutter speed and 0:09:44.120 --> 0:09:48.800 all that stuff. I know. Yeah, so difficult to do photography. Yeah, 0:09:48.840 --> 0:09:51.160 it is is challenging. I did a couple of workshops 0:09:51.200 --> 0:09:54.760 with our wedding photographers and they they taught me a lot. 0:09:54.840 --> 0:09:57.920 So I just got a camera, started learning how to 0:09:57.920 --> 0:10:01.440 shoot on manual, did the photogra graphy stuff for Pagan 0:10:01.520 --> 0:10:04.240 Girls in law school, and then worked at JP Morgan 0:10:04.920 --> 0:10:08.360 for a year, and then got pregnant with Olivia, our 0:10:08.400 --> 0:10:12.640 oldest daughter. Okay, so we're all trying to get pregnant. 0:10:12.800 --> 0:10:16.240 Oh yeah, so yeah we were. We got married during 0:10:16.320 --> 0:10:20.280 law school and then I had seen a doctor who 0:10:20.360 --> 0:10:22.600 had told me that I did like a blood test 0:10:22.600 --> 0:10:24.880 that determines your account and he said that I had 0:10:24.880 --> 0:10:26.840 like an account of a forty year old and was like, 0:10:26.880 --> 0:10:31.560 you need to start trying yesterday. So we started trying 0:10:31.640 --> 0:10:35.000 to get that yes and when poor women like right 0:10:35.000 --> 0:10:37.000 when you're hitting your stride for a career, it's like, oh, 0:10:37.080 --> 0:10:39.040 now you need to have a baby. Not that having 0:10:39.040 --> 0:10:41.360 a baby the best thing, but it all happened, but 0:10:41.440 --> 0:10:44.320 that wasn't right. We I had a I literally had 0:10:44.320 --> 0:10:46.560 a timeline. I was like, Okay, I'm gonna graduate, worked 0:10:46.600 --> 0:10:49.720 for five years, save money, like totally out the window. 0:10:49.800 --> 0:10:52.679 So he's out the window. Yeah, and that was fine 0:10:52.679 --> 0:10:54.960 because having a family to us was really important. So 0:10:55.120 --> 0:10:58.400 we started trying while it was in law school. I 0:10:58.440 --> 0:11:02.400 think I walk across the stage and I was twelve 0:11:02.400 --> 0:11:04.760 weeks pregnant, So I was I didn't I don't even know, 0:11:04.840 --> 0:11:06.600 did I know? Yeah, I had just found out I 0:11:06.640 --> 0:11:09.800 was pregnant. Graduated, so we always make a joke that 0:11:09.840 --> 0:11:14.240 Olivia has a law degree because we are so smart. 0:11:15.160 --> 0:11:18.800 She's such a sweetheart. Um. So yeah. So then I 0:11:18.840 --> 0:11:21.920 worked during my pregnancy at JPMorgan quit that and I 0:11:21.960 --> 0:11:24.320 actually I knew I wanted to stay home with her. 0:11:25.160 --> 0:11:28.000 Um But as far as sharing her on social media, 0:11:28.200 --> 0:11:30.760 I was one of those pregnant women that said I 0:11:30.800 --> 0:11:35.040 will never share my kids photos online and did a 0:11:35.120 --> 0:11:38.000 company tell me three sixty okay, and I'll talk to 0:11:38.080 --> 0:11:41.479 me about that. Because I have I totally can understand 0:11:41.600 --> 0:11:43.600 that debate. Like if I was a mom, I would 0:11:43.679 --> 0:11:46.000 wonder the same way, like do I want because it's 0:11:46.040 --> 0:11:48.640 not of the people aren't gonna be weirdest, but there's 0:11:48.679 --> 0:11:51.800 that percentage that are weirdest. It's like, I want to 0:11:51.840 --> 0:11:54.599 subject my kids this. How do you navigate that? So 0:11:54.760 --> 0:11:57.400 I feel like with there the way that So I 0:11:57.440 --> 0:12:00.920 started sharing a few photos and because family and friends 0:12:00.920 --> 0:12:02.480 were kind of like, this is weird, like why are 0:12:02.600 --> 0:12:04.920 you sharing photos? So it's like, okay, final share a 0:12:04.920 --> 0:12:08.720 couple And then I realized that, like her generation, social 0:12:08.760 --> 0:12:11.160 media is going to be the way of life, and 0:12:11.160 --> 0:12:13.200 I don't want to shelter her from it because I 0:12:13.200 --> 0:12:16.000 want her to feel comfortable using it and and do 0:12:16.040 --> 0:12:19.280 it in a safe way and a controlled way. Um 0:12:19.600 --> 0:12:22.520 and she our daughters are such a big part of 0:12:22.520 --> 0:12:25.120 our lives, so it's weird for me to have to 0:12:26.000 --> 0:12:28.280 almost hide them if I weren't to share them with 0:12:28.360 --> 0:12:31.280 social media, because it's I mean, it's that's our life. 0:12:31.320 --> 0:12:33.560 Like my kids are my everything. I spend my whole 0:12:33.600 --> 0:12:35.640 day at home with them, So for me not to 0:12:35.760 --> 0:12:38.520 share that part of my life, it would not be 0:12:38.960 --> 0:12:41.600 what am I sharing? You know what I mean? How 0:12:41.640 --> 0:12:44.200 did you get comfortable with it? Like how did you 0:12:44.800 --> 0:12:47.360 finally let yourself be comfortable with it? And like, how 0:12:47.360 --> 0:12:49.840 did you justify? Like, Okay, I'm not gonna worry about 0:12:49.840 --> 0:12:52.880 the weirdos, because you are right, this is are your 0:12:52.960 --> 0:12:56.400 children's generation areations growing up with social media. There's no 0:12:56.400 --> 0:13:00.480 way around them. Exactly. Um I found a unity on 0:13:00.520 --> 0:13:04.160 Instagram with other moms that were staying home, and um, 0:13:04.200 --> 0:13:07.080 I just feel like they were positive influence. We would 0:13:07.080 --> 0:13:10.280 all just share stories of our photos of our kids, 0:13:10.360 --> 0:13:13.160 and along with that would come stories or if their 0:13:13.200 --> 0:13:16.520 babies were teething or you know, we just looked to 0:13:16.559 --> 0:13:19.480 each other for advice and that support system to me, 0:13:19.960 --> 0:13:23.680 was just so helpful and it really is what started 0:13:23.720 --> 0:13:27.200 my whole journey as an influencer. Okay, so no tell 0:13:27.200 --> 0:13:30.920 me about that. How did you become an influence? Okay? 0:13:31.000 --> 0:13:35.640 So how did you get into this world? So I 0:13:35.679 --> 0:13:39.000 came across a few profiles on Instagram of other moms 0:13:39.000 --> 0:13:42.199 that I just mentioned, just very um just like more 0:13:42.240 --> 0:13:44.640 of like, uh, just the community where they were sharing 0:13:44.640 --> 0:13:47.960 pictures of their kids and captions that um I could 0:13:47.960 --> 0:13:50.240 relate to. And so I was like, you know what, 0:13:50.320 --> 0:13:53.880 I love photography and I love taking pictures of Olivia, 0:13:54.040 --> 0:13:57.840 so why not just start sharing too? So I just 0:13:57.880 --> 0:14:00.840 started sharing photos of her. Um. This was in two 0:14:00.880 --> 0:14:05.240 thousand and fourteen, so this is when Instagram wasn't oversaturated 0:14:05.280 --> 0:14:08.000 like it is now. So I think timing has a 0:14:08.000 --> 0:14:10.080 lot to do with it too. It's a lot harder 0:14:10.120 --> 0:14:14.240 now to grow U versus back then when algorithm and 0:14:14.280 --> 0:14:19.080 things were in against everyone, so um so getting in 0:14:19.440 --> 0:14:22.160 at the right time. Olivia was six months old two 0:14:22.200 --> 0:14:26.600 thousand fourteen, started sharing pictures of her. Brands would reach 0:14:26.640 --> 0:14:28.800 out a little. At the time, it was small shops 0:14:28.840 --> 0:14:31.280 because there wasn't a big I don't even think influencer 0:14:31.360 --> 0:14:33.800 marketing was a term yet, and you were probably one 0:14:33.800 --> 0:14:36.840 of the only people doing like professional picture type things. Yeah, 0:14:37.000 --> 0:14:40.920 not many of them were professional photographers, so it's probably 0:14:41.080 --> 0:14:44.160 leaps and bounds. Yeah, I was only shooting with my 0:14:44.280 --> 0:14:46.800 DSLR back then and now I only shoot with my 0:14:46.840 --> 0:14:50.080 iPhone for the most part, so it's yeah, it's funny 0:14:50.120 --> 0:14:53.480 to see the switch. But um, I started sharing more 0:14:53.480 --> 0:14:56.040 photos of her. I would work with small brands for 0:14:56.080 --> 0:14:58.720 product exchange, and then there came a point where I 0:14:58.760 --> 0:15:00.960 had an agent reach out to me and she said, 0:15:01.400 --> 0:15:03.400 I have a brand that wants to work with you. 0:15:03.560 --> 0:15:07.320 What is your rate? And I was like like, wait, 0:15:07.480 --> 0:15:10.800 people pay for this to get pay Yeah. So I 0:15:10.840 --> 0:15:12.400 wrote her back and I was like, you know, let's 0:15:12.440 --> 0:15:14.440 let's talk more about this. And so I had a 0:15:14.480 --> 0:15:19.200 couple paying jobs from her um and then realized, you 0:15:19.200 --> 0:15:21.520 know what, I'm just gonna start asking for payment every 0:15:21.520 --> 0:15:24.360 time someone reaches out because what happened was I was 0:15:24.400 --> 0:15:29.760 getting overwhelmed with free products and I felt like, you 0:15:29.760 --> 0:15:33.200 know this, it just wasn't worth my time to continue 0:15:33.240 --> 0:15:36.000 to shoot for free. And that's how it starts. People 0:15:36.000 --> 0:15:39.200 will send you free stuff in exchange for a post. Right. Okay, 0:15:39.240 --> 0:15:42.120 I'll send you my product if you take a picture, right, 0:15:42.560 --> 0:15:45.600 And that's how it was. It's I mean, I don't 0:15:45.640 --> 0:15:48.440 know how it is now. I think I think it's 0:15:48.560 --> 0:15:52.320 there's a big shift that's happening where a lot of people, 0:15:52.440 --> 0:15:57.880 especially mom influencers, are realizing that time away. Basically, when 0:15:57.880 --> 0:16:01.040 you take on free products, your taking time away from 0:16:01.080 --> 0:16:03.600 your family. So you're having to make a post war 0:16:03.680 --> 0:16:06.560 which takes to yeah and edit, and there's just a 0:16:06.560 --> 0:16:08.880 lot that goes into it and setting up the shot 0:16:09.040 --> 0:16:11.560 and making sure your kids are happy that day, and 0:16:11.600 --> 0:16:13.200 if they're not, you have to wait the next day. 0:16:13.240 --> 0:16:15.520 And so there's just a lot that goes into it, 0:16:15.680 --> 0:16:19.360 and you have to What I've really started to do 0:16:19.440 --> 0:16:23.640 now is I'm only taking on paid partnerships and jobs 0:16:23.640 --> 0:16:25.960 that are really worth it to me because anything that 0:16:26.040 --> 0:16:28.680 I take on, I know how much time that's gonna 0:16:28.800 --> 0:16:32.000 be away from my family and any time that Yeah, 0:16:32.040 --> 0:16:34.560 so any time that I'm spending away from my family, 0:16:34.920 --> 0:16:37.200 the job that I'm doing just has to be worth 0:16:37.240 --> 0:16:40.280 it to me. And that also keeps your brand strong 0:16:40.360 --> 0:16:43.920 because you're basically saying, I am not spending any part 0:16:43.920 --> 0:16:47.640 of my life on it. I don't believe in I 0:16:47.640 --> 0:16:53.280 I think I turned down nine percent of that. I know. Yeah, 0:16:53.400 --> 0:16:58.520 Like this month especially, I think I'm doing four partnerships. 0:16:58.520 --> 0:17:01.080 But there are partnerships that I'm so excited about. Like 0:17:01.360 --> 0:17:06.000 one is a Fathersday campaign for Chaps Ralph Lauren um 0:17:06.400 --> 0:17:09.680 Us Bank, which is a really cool um campaign called 0:17:09.720 --> 0:17:13.160 Power of Possible, just talking about how anything is possible. 0:17:13.200 --> 0:17:15.800 So I'm very selective now, which is really nice to 0:17:15.840 --> 0:17:17.520 be in a place to be able to do that. 0:17:17.520 --> 0:17:20.080 That is amazing. Okay, so tell me when that which happens. 0:17:20.119 --> 0:17:23.240 When do you go from you're a little influencer where 0:17:23.240 --> 0:17:25.800 people are giving free stuff to where you felt comfortable 0:17:26.280 --> 0:17:29.240 to ask for money, Like what was that? I think 0:17:29.320 --> 0:17:33.879 I was around ten k when that agent had reached 0:17:33.880 --> 0:17:36.840 out to me and said, you know, UM, would you 0:17:36.880 --> 0:17:38.440 be willing to post I think it was for like 0:17:38.440 --> 0:17:40.760 a hundred and fifty dollars and that was great at 0:17:40.800 --> 0:17:45.399 the time, that was amazing. UM. So I was at 0:17:45.400 --> 0:17:48.320 ten K when I started getting paid. It really picked 0:17:48.400 --> 0:17:54.320 up around twenty five thousand followers UM and then now 0:17:54.640 --> 0:17:58.080 it's that's I meant pretty much, only do paid partnerships 0:17:58.160 --> 0:18:00.480 unless it's in exchange for like a big product like 0:18:00.560 --> 0:18:03.080 love Sack. I'm working with them for one of their 0:18:03.320 --> 0:18:06.960 UM sectional couches. Was more than happy to do that, 0:18:07.119 --> 0:18:12.359 you know product totally yeah, UM, what has worth the 0:18:12.400 --> 0:18:16.879 trade or a great absolutely? Yeah. But I think you 0:18:17.000 --> 0:18:20.440 have to you have to build that experience like so, 0:18:20.800 --> 0:18:24.440 I would never trade doing free products for anything like that. 0:18:24.880 --> 0:18:27.919 Working with shops for free products is how I learned, 0:18:28.160 --> 0:18:32.360 and I think it's learned just how to interact, how 0:18:32.400 --> 0:18:35.320 to you know, not get taken advantage of a lot 0:18:35.359 --> 0:18:39.280 of times there's a disconnect between a shop that works 0:18:39.400 --> 0:18:42.399 really hard to hand make a product and and so 0:18:42.520 --> 0:18:44.800 they you know want you to do like three posts 0:18:44.840 --> 0:18:49.400 because they don't understand what goes into creating three posts. UM, 0:18:49.480 --> 0:18:52.040 so you have to just kind of like openly communicate 0:18:52.080 --> 0:18:54.879 to them and say, you know, in order for me 0:18:54.920 --> 0:18:57.439 to do that, it's going to take this, and you know, 0:18:58.800 --> 0:19:01.560 I'd be willing to do one post and maybe an 0:19:01.560 --> 0:19:06.760 Instagram story And so that really helps just communicating and 0:19:06.960 --> 0:19:11.240 establishing a really good relationship with brands I've worked with. UM, 0:19:11.280 --> 0:19:13.000 my favorite thing is when I work with a brand 0:19:13.080 --> 0:19:16.280 multiple times, and I think that's yeah, and I think 0:19:16.280 --> 0:19:18.760 that's really good for any brand to do, to show 0:19:18.800 --> 0:19:22.520 that they have loyal um followers and people that believe 0:19:22.560 --> 0:19:25.760 in their products. And when you're consistently like when I 0:19:25.840 --> 0:19:27.600 there's one brand I worked for all the time, Raw 0:19:27.680 --> 0:19:30.359 Sugar Living, and like, I will never work for another 0:19:30.520 --> 0:19:33.359 body wash company now because I'm so loyal to them 0:19:33.680 --> 0:19:36.360 and I love them and they're so kind to their influencers. 0:19:37.240 --> 0:19:40.080 So I mean it's just stuff like that, like just 0:19:40.160 --> 0:19:43.840 little stuff that you learned communicating relationship, building contracts, how 0:19:43.880 --> 0:19:46.240 to read them well. And also I was talking I 0:19:46.240 --> 0:19:48.080 think it was the Ashley's and I did their interview. 0:19:48.359 --> 0:19:50.360 Basically it makes so much more sense for a brand 0:19:50.400 --> 0:19:52.879 to reach out to an influencer because instead of paying 0:19:53.040 --> 0:19:57.560 I don't know, tin grant to hire a photographer, higher locations, model, higher, 0:19:57.880 --> 0:20:00.639 get it edited, you know, do all the the steps 0:20:00.680 --> 0:20:04.560 that go involved to doing an advertisement on a regular TV, 0:20:04.680 --> 0:20:08.000 your magazine or radio. You're you create the whole thing. 0:20:08.080 --> 0:20:11.880 You're the photographer, you're everything, you're the whole production, you're 0:20:11.920 --> 0:20:15.400 the you're the model, You're the whole production, like your director. 0:20:15.520 --> 0:20:17.679 So it's so much it feels like a lot of 0:20:17.680 --> 0:20:20.040 money infantry received because I'm kind of like, well, why 0:20:20.040 --> 0:20:22.639 would I have I'm speaking to people who might be 0:20:22.640 --> 0:20:24.320 scared as for money because this is how I was. 0:20:25.359 --> 0:20:27.640 I was like, you just gotta get past that totally. 0:20:27.880 --> 0:20:30.320 Why would I ask for me? It's like, okay, well 0:20:30.359 --> 0:20:33.240 this is why, because you have an audience that's gonna 0:20:33.320 --> 0:20:36.760 hit this and these people, so it's worth that exactly. 0:20:37.280 --> 0:20:39.520 And sometimes you have to explain that to a brand 0:20:39.560 --> 0:20:42.280 because their PR person may not be up to date 0:20:42.320 --> 0:20:44.520 with everything, and they might they might not know the 0:20:44.560 --> 0:20:48.600 benefits of influencer marketing yet. It's I think it's our 0:20:48.640 --> 0:20:52.720 responsibility as an influencer to sometimes educate brands and let 0:20:52.760 --> 0:20:56.600 them know yes, So, how do you edit on an iPhone? 0:20:56.640 --> 0:20:58.600 Like quickly, I know that's your thing? Like that do 0:20:58.640 --> 0:21:01.679 you do that? Is this? How can people figure out 0:21:01.720 --> 0:21:03.320 how to do this? And how did you figure it out? 0:21:03.400 --> 0:21:08.480 Is it all right? So I started, well, light Room 0:21:08.520 --> 0:21:11.040 has a mobile app, which is really helpful because I 0:21:11.200 --> 0:21:14.120 edited in light Room on my desktop. So I started 0:21:14.280 --> 0:21:16.800 editing in light Room on my mobile and then on 0:21:16.800 --> 0:21:19.199 my phone and then UM, there's a couple of other 0:21:19.280 --> 0:21:23.639 apps like snap Seed, Visco and face Tune two that 0:21:23.680 --> 0:21:26.480 are really helpful UM and those are like my go 0:21:26.640 --> 0:21:29.600 to apps. UM A color Story is nice because you 0:21:29.640 --> 0:21:31.840 can add in sunflair and they have really nice filters 0:21:31.880 --> 0:21:34.800 to UM, but those are my go to apps. And 0:21:34.840 --> 0:21:37.760 so I started sharing tutorials on my Instagram to help 0:21:37.800 --> 0:21:40.919 people learn how to edit on their phone. And I 0:21:41.000 --> 0:21:44.119 was just getting overwhelmed and bombarded with like, um direct 0:21:44.119 --> 0:21:47.000 messages and I would answer them. I sometimes a photo 0:21:47.080 --> 0:21:49.119 for somebody and then show them how I did it. 0:21:49.520 --> 0:21:52.480 And I loved it so much. But my husband was like, Hunt, 0:21:52.480 --> 0:21:56.520