WEBVTT - The Story: How to be a (Rational!) Techno-Enthusiast w/ Nicholas Thompson

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<v Speaker 1>Thanks for tuni in to techt Stuff. If you don't

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<v Speaker 1>recognize my voice, my name is Oz Valoshian and I'm

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<v Speaker 1>here because the inimitable Jonathan Strickland has passed the baton

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<v Speaker 1>to Cara Price and myself to host tech Stuff. The

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<v Speaker 1>show will remain your home for all things tech, and

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<v Speaker 1>all the old episodes will remain available in this feed.

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<v Speaker 1>Thanks for listening. Welcome to tech Stuff. I'm oz Vaaloshian

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<v Speaker 1>and I'm Cara Price. So it's Wednesday, and starting on

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<v Speaker 1>today's Tech Stuff, and every Wednesday going forward, we're going

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<v Speaker 1>to bring you an in depth conversation with one of

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<v Speaker 1>the brightest and farthest seeing minds in all of technology.

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<v Speaker 1>For me personally, hosting this podcast with you is kind

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<v Speaker 1>of a dream come true. Parts I love spending time

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<v Speaker 1>with you, but also because I love getting the opportunity

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<v Speaker 1>to sit down with people who are in many cases

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<v Speaker 1>building the future and asking them what they're looking at,

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<v Speaker 1>how they're building, what they're scared of, and what they're

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<v Speaker 1>excited about, and then bring that back.

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<v Speaker 2>And it is my dream to have you do all

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<v Speaker 2>of the work and to respond to it.

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<v Speaker 1>So thank you so for our first Wednesday episode. Of

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<v Speaker 1>tech stuff. There was no one I wanted to reach

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<v Speaker 1>out to more than Nicholas Thompson.

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<v Speaker 2>I really like Nick Thompson. I remember when he was

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<v Speaker 2>at Wired.

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<v Speaker 1>Yeah, he was the editorn chief of Wired, and he's

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<v Speaker 1>been a long time chronicler of tech. In fact, I

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<v Speaker 1>really like this thing he does on LinkedIn almost every

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<v Speaker 1>single day, which is a kind of selfie video called

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<v Speaker 1>the most Interesting Thing in Tech This Week.

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<v Speaker 2>It's podcast series and actually we found ourselves mentioned for

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<v Speaker 2>a very particular reason.

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<v Speaker 3>Hosted by Karra Price and Oswalsh.

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<v Speaker 1>And so look at one day. Back in twenty nineteen,

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<v Speaker 1>one of Nicholas Thompson's most Interesting Things in Tech was

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<v Speaker 1>our very own podcast that we hosted together, Sleepwalkers.

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<v Speaker 3>But what I like about it is it's real reporting,

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<v Speaker 3>an analysis, but there's realism about the complicated trade offs.

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<v Speaker 3>They're both optimistic and pessimistic.

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<v Speaker 2>Yeah, that was a very wild moment for us. I mean,

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<v Speaker 2>you and I do like getting press hits. My mother's

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<v Speaker 2>a publicist. I know what a big deal it is.

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<v Speaker 1>Certainly, when Nicholas put this video up on LinkedIn, obviously,

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<v Speaker 1>the first thing I did was to get his email

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<v Speaker 1>address and right to him and ask him to have

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<v Speaker 1>a coffee, which he agreed to do, and subsequently he

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<v Speaker 1>actually a wide magazine syndicated our podcast Sleepwalkers as a column,

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<v Speaker 1>which was just very very very cool and very exciting.

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<v Speaker 1>And I think in some ways it is part of

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<v Speaker 1>the reason we're we're back in the seat a few

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<v Speaker 1>years later, because he contributed to giving us the confidence

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<v Speaker 1>and maybe even the credibility to be hosting tech stuff today.

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<v Speaker 2>Absolutely, I think for us to have the real deal

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<v Speaker 2>put his stamp of approval on things, I think was

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<v Speaker 2>very exciting for us. But you know, we can't assume

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<v Speaker 2>that everyone knows who Nicholas Thompson is, so what does

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<v Speaker 2>he do now?

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<v Speaker 1>So Nicholas Thompson went on to become the CEO of

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<v Speaker 1>the Atlantic, So yeah, he's kind of bounced around throughout

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<v Speaker 1>a long career in journalism. And Nicholas has written about politics,

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<v Speaker 1>about the law, and of course technology. He's been a writer,

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<v Speaker 1>He's been an editor and an author of books. He

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<v Speaker 1>wrote The Hawk and the Dove, Paul Knitzer, George Kennan,

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<v Speaker 1>and the History of the Cold War. And because he

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<v Speaker 1>never ever stops, he's writing a new book called Running

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<v Speaker 1>for Your Life on middle age marathons and the quest

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<v Speaker 1>for peak performance.

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<v Speaker 2>I just think about what I do in a day,

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<v Speaker 2>what he does in a day. But you know, I'm

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<v Speaker 2>very excited to hear from him. I think he I

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<v Speaker 2>think we also gravitate towards him as a person because

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<v Speaker 2>he is incredibly multifaceted.

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<v Speaker 1>Highly highly, highly energetic. That's disturbingly energetic. In fact, he

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<v Speaker 1>really is just a ball of kind of optimistic energy.

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<v Speaker 1>And we had a lot to cover together. We talked

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<v Speaker 1>about the deal he struck with Open Ai in twenty

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<v Speaker 1>twenty four as Atlantic CEO, which included licensing the magazine's

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<v Speaker 1>archive to train AI.

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<v Speaker 2>That was drama.

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<v Speaker 1>That was drama. So I asked him about that, and

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<v Speaker 1>there are a few other kind of big questions, but

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<v Speaker 1>I started the conversation asking about running and how he

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<v Speaker 1>used tech to beat his best ever marathon time went

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<v Speaker 1>into his forties.

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<v Speaker 3>I had to somehow convince myself at a subconscious level

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<v Speaker 3>that I could go faster than I thought I could.

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<v Speaker 3>And the funny thing about running, which I didn't quite

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<v Speaker 3>understand then, is what slows you down often isn't physiological pain.

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<v Speaker 3>It's your body creating an illusion of physiological pain. Because

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<v Speaker 3>it's worried that you'll lose homeostasis if you continue a

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<v Speaker 3>pace for a certain period of time. And if you

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<v Speaker 3>can convince your mind that you can do more, well,

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<v Speaker 3>then you can do more. But what do you use

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<v Speaker 3>to convince your mind? Or you have to use your mind?

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<v Speaker 3>So I started using an arm heart rate monitor, and

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<v Speaker 3>so I actually had very accurate readings of my heart

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<v Speaker 3>rate as opposed to the highly inaccurate readings that we

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<v Speaker 3>normally have, and that allowed me to both sort of

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<v Speaker 3>titrate the effort during workouts and during races, but also

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<v Speaker 3>to have confidence right when you're running a race and

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<v Speaker 3>you're running at a fast pace and your heart rate

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<v Speaker 3>is oh look, my heart rate is only one thirty five, right,

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<v Speaker 3>I'm okay, I can go harder. That is extremely useful. Now,

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<v Speaker 3>of course I use AI. I upload everything I've eaten.

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<v Speaker 3>I asked for nutritional advice or to get it. Oh yeah,

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<v Speaker 3>you know. This is what I had for breakfast, This

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<v Speaker 3>is what I had for lunch. This is the workout

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<v Speaker 3>I ran yesterday. What would you recommend I do between

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<v Speaker 3>now and my next workout on Friday.

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<v Speaker 1>It's great, how much of a paradigm for human machine interaction.

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<v Speaker 1>Do you think this kind of experience, your experience with

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<v Speaker 1>optimization through running is huge.

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<v Speaker 3>I mean, if you think about AI, it's very good

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<v Speaker 3>at tasks where it's better than the best human available

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<v Speaker 3>and the answer doesn't have to be one hundred percent accurate,

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<v Speaker 3>where a fast answer involving all of the inputs can

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<v Speaker 3>be ninety five percent accurate and it's good. Right, And

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<v Speaker 3>that's the case for what should I eat for dinner tonight? Right? Right?

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<v Speaker 3>Like even if it tells me I need a little

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<v Speaker 3>extra protein and maybe I don't need electric protein, who cares?

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<v Speaker 3>But it still knows a lot more about nutrition than

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<v Speaker 3>I know about nutrition, and it can analyze the content

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<v Speaker 3>of the foods I've eaten in a much better way

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<v Speaker 3>and it's an extremely useful tool.

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<v Speaker 1>Yeah, because I mean, you're not a professional runner, although

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<v Speaker 1>you were kind of in the elite or sub a

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<v Speaker 1>leaite category.

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<v Speaker 3>Sub sub elite, which is better if you folks like

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<v Speaker 3>sub elite sounds ridiculous. Elite, you know, excellent, Like I've

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<v Speaker 3>never I've never I'm never the elite elite, well not

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<v Speaker 3>in running PHAs maybe in other ways you are, but

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<v Speaker 3>but elite elite.

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<v Speaker 1>Runners are Also, I mean you've you've talked about a runner,

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<v Speaker 1>you know who had a digital twin, I mean talk

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<v Speaker 1>about that.

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<v Speaker 3>Yeah, so Deslynden, who is a wonderful runner. She set

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<v Speaker 3>the world record for women in the fifty k run,

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<v Speaker 3>and she's a force of nature, and so she had

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<v Speaker 3>TCS built a digital.

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<v Speaker 1>Twin of her heart.

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<v Speaker 3>And it's still early days to see how useful that

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<v Speaker 3>can be. Right now, it sort of just explains in

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<v Speaker 3>much finer detail how she recovers from a workout and

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<v Speaker 3>how she benefits from her workout. But you can imagine

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<v Speaker 3>if I had a digital twin of my heart, I'm

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<v Speaker 3>sure I could optimize workouts in a way that I

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<v Speaker 3>can't now.

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<v Speaker 1>Well, I guess you look at F one. There's only

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<v Speaker 1>a sudden number of hours the cars are allowed to

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<v Speaker 1>be on the track. So that's why simulation is so

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<v Speaker 1>important for F one. Similarly, in running, I mean, you

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<v Speaker 1>don't want to be running way too much, right, So

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<v Speaker 1>in a sense, this idea of simulating training allows you

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<v Speaker 1>to do way more training than you could do, right

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<v Speaker 1>It was a real point.

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<v Speaker 3>Well, I mean they're also there's specific things like so

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<v Speaker 3>right now I run ultras and I'm trying to run

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<v Speaker 3>a fast fifty miler, and the problem is in ultra training,

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<v Speaker 3>you never run fifty miles in a workout, and so

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<v Speaker 3>you can't actually test your body and see whether you're

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<v Speaker 3>gonna make yourself puke. If you take in five hundred

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<v Speaker 3>calories an hour for five hours, and if you could

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<v Speaker 3>do that through a digital twin, and you can say, Okay,

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<v Speaker 3>here's how my digestive system works. Here's the rate at

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<v Speaker 3>which I burn calories. Here's how fast I'll be running.

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<v Speaker 3>What is the optimal number of carbohydrates that I can

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<v Speaker 3>take in without throwing up? That would be phenomenal.

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<v Speaker 1>Running is one of your key passions. And then there's writing.

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<v Speaker 1>I think I read that you've put your interviews that

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<v Speaker 1>you're doing for your book through an NLM to kind

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<v Speaker 1>of have new connections and themes suggested or.

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<v Speaker 3>Yeah, so this is a really interesting process. I try

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<v Speaker 3>to use large language models in every way possible as

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<v Speaker 3>I write this book about running, with the exception of

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<v Speaker 3>writing any words. Not one word in the book will

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<v Speaker 3>be written by A but I try to use it

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<v Speaker 3>for everything else to see where it's good and where

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<v Speaker 3>it's not good, and also to accelerate the process, because

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<v Speaker 3>when you write a story at The Atlantic or the

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<v Speaker 3>New Yorkery, of this team of editors behind you right

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<v Speaker 3>helping you all the time, you're writing a book, it's

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<v Speaker 3>a much more solo project. And so the way the

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<v Speaker 3>book is structured is it's partly about my life. It's

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<v Speaker 3>probably about my father, and then it's partly about different

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<v Speaker 3>runners who I've encountered or competed with along the way.

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<v Speaker 3>And some of them are people that I've interviewed episodically

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<v Speaker 3>over your time period. And so one of the characters,

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<v Speaker 3>for example, is this one Bobby gibb first would run

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<v Speaker 3>the Boston Marathon, mother of a friend of mine in

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<v Speaker 3>high school. I have all these interviews. Yeah, and so

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<v Speaker 3>the most useful task is I wrote a section on

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<v Speaker 3>her in the book and say it's three thousand words,

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<v Speaker 3>and then I've fed all the interviews into a large

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<v Speaker 3>language model, and I said, here's the section I've written.

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<v Speaker 3>Here are all the interviews. Is there anything I've written

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<v Speaker 3>that is inaccurate based on what you've said? Are there

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<v Speaker 3>any quotes from.

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<v Speaker 1>Her faccurate or inaccurate characterization? Both?

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<v Speaker 3>Yeah, it's less good on factually inaccurate, But like is

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<v Speaker 3>anything I've said kind of unfair? Which is a test

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<v Speaker 3>you should do as a journalist anyway, But is anything

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<v Speaker 3>I've said unfair? And are there any quotes that she's

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<v Speaker 3>given me that are better than the quotes I've included?

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<v Speaker 3>And in fact it said yes, you should include this,

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<v Speaker 3>and you should include that, And then I went back

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<v Speaker 3>and I said, okay, great Now I have also at

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<v Speaker 3>different points I've said, you know, here's the whole manuscript,

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<v Speaker 3>you know, with the privacy protections on, so it's not

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<v Speaker 3>fed back in where should I add this? And it's

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<v Speaker 3>less good at that, But there are specific narrow tasks

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<v Speaker 3>where it's amazing. It's just like having a very smart

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<v Speaker 3>research assistant right there.

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<v Speaker 1>It's interesting added that little caveat with the privacy setting

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<v Speaker 1>zone because I think you had another experience with a

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<v Speaker 1>book you've already written that had to do an AI

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<v Speaker 1>that was less possive.

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<v Speaker 3>Right. Well, yeah, so there's this big debate about my job.

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<v Speaker 3>See you of the Atlantic, how are we licensing the

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<v Speaker 3>Atlantics data to AI models? And there is a direct

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<v Speaker 3>process whereby they in the last few years during which

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<v Speaker 3>they've trained their model, have come to our site have

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<v Speaker 3>scraped it have uploaded it, and that is something that

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<v Speaker 3>we have some control over, right, and we can say

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<v Speaker 3>don't do that. We can say we're going to license it,

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<v Speaker 3>we can say you can sue you for doing it.

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<v Speaker 3>But what is so interesting is that a huge percentage

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<v Speaker 3>of the Atlantic content in these models doesn't come from

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<v Speaker 3>reading the Atlantic. It comes from, well, the Atlantic's website

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<v Speaker 3>was already captured as part of this process by which

0:10:56.520 --> 0:11:00.120
<v Speaker 3>somebody captured the whole open web, or someone copy and

0:11:00.200 --> 0:11:02.040
<v Speaker 3>pasted an article and to read it or put it

0:11:02.080 --> 0:11:04.480
<v Speaker 3>on instant paper or pot And the same thing happens

0:11:04.480 --> 0:11:08.960
<v Speaker 3>with books. So my book published by McMillan, The Hawk

0:11:09.000 --> 0:11:11.520
<v Speaker 3>and the Dove, you know, on Paulmitz and George kennon

0:11:11.520 --> 0:11:14.040
<v Speaker 3>the history of the Cold War, I never licensed it

0:11:14.080 --> 0:11:16.560
<v Speaker 3>to an AI model, but you know, it went out

0:11:16.600 --> 0:11:19.600
<v Speaker 3>to libraries and then this code or you know whatever

0:11:19.640 --> 0:11:22.360
<v Speaker 3>hacked the stream of all bookstually, like, there are all

0:11:22.440 --> 0:11:24.680
<v Speaker 3>these data sets that include the words in my book

0:11:24.720 --> 0:11:26.920
<v Speaker 3>that have been fed into all these large language models.

0:11:27.040 --> 0:11:30.120
<v Speaker 1>And that feels weird having realized that, what do you do?

0:11:30.520 --> 0:11:34.360
<v Speaker 3>Well, it's complicated it because there's a there's a question

0:11:34.440 --> 0:11:37.200
<v Speaker 3>of whether the AI companies argue that what they've done

0:11:37.240 --> 0:11:39.720
<v Speaker 3>is fair use. They just taken data and they transform it, right,

0:11:39.720 --> 0:11:41.600
<v Speaker 3>because you can't write the Hawk and the Dove with

0:11:41.679 --> 0:11:43.840
<v Speaker 3>one of these things. It's transformative. It's just like they

0:11:43.880 --> 0:11:47.080
<v Speaker 3>went into the library and read and then not only that,

0:11:47.240 --> 0:11:49.560
<v Speaker 3>because it's from a data set and they didn't know

0:11:49.600 --> 0:11:53.280
<v Speaker 3>the contents, it's kind of a secondary copyright violation. It's

0:11:53.320 --> 0:11:55.360
<v Speaker 3>a little bit different if they had come and taken

0:11:55.679 --> 0:11:57.800
<v Speaker 3>Hawk and the Dove, photographed it and fed it in.

0:11:57.920 --> 0:11:59.600
<v Speaker 1>Yeah, they found a well in the street rather thant

0:11:59.600 --> 0:12:01.360
<v Speaker 1>taking out of book gives correct, right.

0:12:01.600 --> 0:12:03.280
<v Speaker 3>Or they went to a thrift store and they bought

0:12:03.360 --> 0:12:05.600
<v Speaker 3>a big bucket of things and there were some wallets

0:12:05.600 --> 0:12:08.520
<v Speaker 3>in there, right. So you don't have a lot of options.

0:12:08.600 --> 0:12:13.959
<v Speaker 3>The option that I am most supportive of is being

0:12:14.000 --> 0:12:16.160
<v Speaker 3>pursued by a company called pro Rada, and what they

0:12:16.200 --> 0:12:18.880
<v Speaker 3>are doing is they are building a kind of reverse

0:12:18.960 --> 0:12:22.959
<v Speaker 3>AI tool that will evaluate the answer given by a

0:12:23.040 --> 0:12:26.760
<v Speaker 3>large language model way the sources that went into it,

0:12:27.000 --> 0:12:30.160
<v Speaker 3>and then overlay payments process. So it's a little bit

0:12:30.280 --> 0:12:33.200
<v Speaker 3>like askap right, And the idea is if an answer

0:12:33.360 --> 0:12:36.920
<v Speaker 3>like open AI answers a question and their answer based

0:12:36.960 --> 0:12:41.239
<v Speaker 3>on the work that pro Rada has done derives from.

0:12:41.160 --> 0:12:41.960
<v Speaker 1>The Hawk and the Dove.

0:12:42.640 --> 0:12:44.920
<v Speaker 3>You know, one percent derives from the Hawk and the Dove,

0:12:45.080 --> 0:12:48.520
<v Speaker 3>and you know open Ai makes one penny off of it,

0:12:48.760 --> 0:12:50.600
<v Speaker 3>then I should be given some fraction of one percent

0:12:50.600 --> 0:12:52.600
<v Speaker 3>of the one penny, right, And that's the pro Rada

0:12:52.640 --> 0:12:53.199
<v Speaker 3>is trying to.

0:12:53.200 --> 0:12:54.840
<v Speaker 1>Develop that as a business model.

0:12:54.840 --> 0:12:57.120
<v Speaker 3>I'm on the board of Them's a full disclosure, but

0:12:57.440 --> 0:12:59.480
<v Speaker 3>there are a couple of companies out there that are

0:12:59.520 --> 0:13:03.560
<v Speaker 3>trying to all this compensation issue because a lot of

0:13:03.640 --> 0:13:07.880
<v Speaker 3>value has been created from copyrighted materials to which the

0:13:07.880 --> 0:13:10.319
<v Speaker 3>copyright holders were being given nothing. There's not been a

0:13:10.480 --> 0:13:12.600
<v Speaker 3>fair exchange of value, and that's a problem you.

0:13:12.600 --> 0:13:13.040
<v Speaker 2>Have to solve.

0:13:13.960 --> 0:13:16.040
<v Speaker 1>So you'll now see you at the Atlantic. But you're

0:13:16.080 --> 0:13:19.080
<v Speaker 1>previously editor of Wired, and I have to ask you,

0:13:19.520 --> 0:13:21.360
<v Speaker 1>I mean, what's your advice, honestly to us as we

0:13:21.400 --> 0:13:23.880
<v Speaker 1>start this new podcast as to how to how to

0:13:23.920 --> 0:13:26.520
<v Speaker 1>approach this set of stories and problems.

0:13:26.880 --> 0:13:29.319
<v Speaker 3>I'm drawn to. I call it tech enthusiasm, where I

0:13:30.120 --> 0:13:33.200
<v Speaker 3>love tech right and I think two things are true.

0:13:33.200 --> 0:13:35.280
<v Speaker 3>One tech is amazing and two in the long archive time,

0:13:35.320 --> 0:13:38.440
<v Speaker 3>technology makes the world better for people. That said, I

0:13:38.640 --> 0:13:40.840
<v Speaker 3>was never a perfect fit with the sort of the

0:13:40.880 --> 0:13:46.680
<v Speaker 3>pure optimism of early wires. It was also as the

0:13:46.679 --> 0:13:50.880
<v Speaker 3>the position of pure optimism kind of fit the tech

0:13:50.880 --> 0:13:53.679
<v Speaker 3>industry when they were the underdogs, but once they were

0:13:53.679 --> 0:13:56.080
<v Speaker 3>the dominant forces in the world, it was a less

0:13:56.240 --> 0:13:59.959
<v Speaker 3>appropriate response any case, So you should choose your own

0:14:00.040 --> 0:14:02.920
<v Speaker 3>you of how you come to tech, right and true.

0:14:04.640 --> 0:14:08.880
<v Speaker 3>But like my view of tech is I'm constantly trying

0:14:08.880 --> 0:14:11.280
<v Speaker 3>to learn about it. I'm constantly trying to understand it,

0:14:11.480 --> 0:14:14.600
<v Speaker 3>and every now and then I stop and I'm like, wait,

0:14:15.280 --> 0:14:18.439
<v Speaker 3>this is horrifying. But then I'm like, you know what,

0:14:18.600 --> 0:14:21.120
<v Speaker 3>like I'm enthusiastic. I'm just gonna keep going. We're gonna

0:14:21.160 --> 0:14:23.280
<v Speaker 3>keep looking at this stuff. Because one of the risks

0:14:23.320 --> 0:14:25.800
<v Speaker 3>in AI is that you look ahead and you're like, God,

0:14:25.800 --> 0:14:29.240
<v Speaker 3>this is I'm terrified of this. And then you say,

0:14:29.280 --> 0:14:30.680
<v Speaker 3>you know what I'm gonna do. I'm gonna like just

0:14:31.040 --> 0:14:33.120
<v Speaker 3>I'm gonna be like King Canute, I'm gonna say the

0:14:33.120 --> 0:14:36.320
<v Speaker 3>AI is not happening. Like on principle, I refuse and

0:14:36.320 --> 0:14:38.080
<v Speaker 3>I'm not going to use AI because I don't like

0:14:38.160 --> 0:14:40.920
<v Speaker 3>what it's doing to the world. Well, that's not the answer,

0:14:41.000 --> 0:14:43.240
<v Speaker 3>because it's not going to go away just because you

0:14:43.320 --> 0:14:46.800
<v Speaker 3>find it scary. You're just gonna miss the moment where

0:14:46.800 --> 0:14:48.480
<v Speaker 3>you can shape it in a way that maybe makes

0:14:48.520 --> 0:14:50.080
<v Speaker 3>it less scary.

0:14:51.120 --> 0:14:54.160
<v Speaker 1>When we come back the Atlantic's decision to partner with

0:14:54.200 --> 0:15:07.680
<v Speaker 1>Open AI and how that decision was received in the newsroom,

0:15:07.800 --> 0:15:10.440
<v Speaker 1>I also really enjoy your newsletter, which is another content

0:15:10.440 --> 0:15:11.360
<v Speaker 1>output that we haven't had it.

0:15:11.480 --> 0:15:14.040
<v Speaker 3>I didn't even mention that, Yeah, that's a fun one.

0:15:14.640 --> 0:15:18.280
<v Speaker 1>In June, you picked up an essay by Leopold Aschenbrenner

0:15:18.760 --> 0:15:22.560
<v Speaker 1>called Situational Awareness, which I was both, you know, quite

0:15:22.600 --> 0:15:25.520
<v Speaker 1>curious about it and also slightly put off by the tone.

0:15:26.240 --> 0:15:29.600
<v Speaker 3>Oh I mean, I mean, I don't think I've ever

0:15:29.640 --> 0:15:34.000
<v Speaker 3>read an essay that has the ratio of insight to

0:15:34.440 --> 0:15:37.880
<v Speaker 3>alienation in that essay from like it ends up like

0:15:37.960 --> 0:15:39.680
<v Speaker 3>ten times as insightful as a lot that you read

0:15:39.680 --> 0:15:42.400
<v Speaker 3>and like ten times as alienating. Right, And so you know,

0:15:42.520 --> 0:15:45.640
<v Speaker 3>begins with this sense that you know, because the author

0:15:45.640 --> 0:15:47.680
<v Speaker 3>got really high grades at Columbia, you should trust him

0:15:47.720 --> 0:15:50.000
<v Speaker 3>to like see the entire future, and he sees the

0:15:50.000 --> 0:15:52.200
<v Speaker 3>future nobody else does, and you're like, okay.

0:15:51.960 --> 0:15:53.320
<v Speaker 1>He's also an open AI researcher.

0:15:53.320 --> 0:15:54.960
<v Speaker 3>There, right, So we worked at open A left, left,

0:15:55.000 --> 0:15:58.800
<v Speaker 3>open AI, and he's he is, in fact, exceptionally bright, right.

0:15:58.800 --> 0:16:01.000
<v Speaker 3>And I've spent time talking to him, exceptionally fun to

0:16:01.040 --> 0:16:02.640
<v Speaker 3>talk to. And when you talk to him, it's a

0:16:02.640 --> 0:16:04.400
<v Speaker 3>little easier than when you read the essay. But in

0:16:04.480 --> 0:16:09.320
<v Speaker 3>case the essay says, hey, everybody, wake up, this is

0:16:09.360 --> 0:16:13.200
<v Speaker 3>what happens if there's exponential AI. Here's how the improvement

0:16:13.240 --> 0:16:15.480
<v Speaker 3>curve works, and here's what it will be able to

0:16:15.480 --> 0:16:19.280
<v Speaker 3>do soon. And now we've watched AI go from being

0:16:19.320 --> 0:16:21.880
<v Speaker 3>as smart as a toddler to being as smart as

0:16:21.920 --> 0:16:23.640
<v Speaker 3>a high school student to being as smart as a

0:16:23.680 --> 0:16:27.920
<v Speaker 3>pH d student. Now let's just extrapolate to when it's

0:16:27.960 --> 0:16:30.640
<v Speaker 3>smarter than a Nobel Prize winner, and then when it's

0:16:30.640 --> 0:16:33.680
<v Speaker 3>building a model by itself that we have no control over.

0:16:33.840 --> 0:16:36.560
<v Speaker 3>And maybe he's wrong. Lots of people challenge his assumptions,

0:16:36.600 --> 0:16:40.320
<v Speaker 3>and the question of whether AI will scale exponentially is

0:16:40.400 --> 0:16:43.040
<v Speaker 3>hotly debated. The part that I found dangerous, that I

0:16:43.080 --> 0:16:47.600
<v Speaker 3>think probably contributed to a series of mistakes that we

0:16:47.640 --> 0:16:50.440
<v Speaker 3>are making right now, is the view. Okay, if you

0:16:50.480 --> 0:16:55.200
<v Speaker 3>play it out, then whoever controls AI will control the world,

0:16:55.320 --> 0:16:56.960
<v Speaker 3>and so therefore we need to really make sure that

0:16:56.960 --> 0:16:58.600
<v Speaker 3>it's controlled in the United States and not in China.

0:16:58.680 --> 0:17:01.080
<v Speaker 3>So therefore we need to have a very sagonistic relationship

0:17:01.120 --> 0:17:02.840
<v Speaker 3>to China. We need to make sure they can't hack

0:17:02.880 --> 0:17:04.480
<v Speaker 3>in and get our systems, and we need to set

0:17:04.480 --> 0:17:06.879
<v Speaker 3>our foreign policy to prevent them from getting AI. And

0:17:06.920 --> 0:17:09.359
<v Speaker 3>you can see not that Leopold Ashenbrener is responsible for,

0:17:09.440 --> 0:17:12.600
<v Speaker 3>you know, the Biden administration Chips Act and anti China

0:17:12.800 --> 0:17:17.560
<v Speaker 3>policies and technology, but he contributed to a conversation that

0:17:17.640 --> 0:17:20.840
<v Speaker 3>I think has led to a set of policies that

0:17:21.560 --> 0:17:24.639
<v Speaker 3>most people think are good, very aggressive policies by the

0:17:24.720 --> 0:17:27.680
<v Speaker 3>United States to try to slow down China's AA industry,

0:17:27.960 --> 0:17:29.480
<v Speaker 3>but that I think are bad.

0:17:30.320 --> 0:17:32.360
<v Speaker 1>You credit that situation on the lne as I say,

0:17:32.359 --> 0:17:34.119
<v Speaker 1>with a real policy.

0:17:33.760 --> 0:17:38.399
<v Speaker 3>Shift, Like Leopold Asherbrener was probably in high school right

0:17:38.400 --> 0:17:40.919
<v Speaker 3>when Trump started like going after Walway. But if you

0:17:40.960 --> 0:17:45.600
<v Speaker 3>look at the conversation this summer, why did SB ten

0:17:45.680 --> 0:17:49.080
<v Speaker 3>forty seven in California, which was strict AI regulation, Why

0:17:49.240 --> 0:17:53.360
<v Speaker 3>was that knocked back by God Gavin Newsom, governor of California.

0:17:54.160 --> 0:17:57.399
<v Speaker 3>I think in no small part because of a fear

0:17:57.680 --> 0:18:01.960
<v Speaker 3>that if we regulate the AI industry, China will get ahead, right,

0:18:02.359 --> 0:18:05.880
<v Speaker 3>And I do think that the sort of China Hawk

0:18:06.320 --> 0:18:11.120
<v Speaker 3>element of the AI industry contribute it to the defeat

0:18:11.200 --> 0:18:15.400
<v Speaker 3>of the most systematic attempt at regulation. And I do

0:18:15.480 --> 0:18:19.320
<v Speaker 3>think that Ashrabnner's essay played a small role in that.

0:18:20.880 --> 0:18:24.399
<v Speaker 1>Which I guess segues to You're no longer just an editor.

0:18:24.400 --> 0:18:27.080
<v Speaker 1>You're also a CEO, right, I am, yes, And I'm

0:18:27.119 --> 0:18:30.159
<v Speaker 1>wondering how do you think differently about AI as an

0:18:30.240 --> 0:18:31.439
<v Speaker 1>editor versus a CEO.

0:18:32.520 --> 0:18:35.560
<v Speaker 3>Well, it's a CEO you have all these other hard questions. Right,

0:18:35.600 --> 0:18:37.800
<v Speaker 3>So as an editor and a writer, you're just like

0:18:38.520 --> 0:18:41.400
<v Speaker 3>finding things that are interesting, You're sticking your curiosity. You're

0:18:42.480 --> 0:18:46.080
<v Speaker 3>as a CEO, I have to think about how it

0:18:46.080 --> 0:18:49.439
<v Speaker 3>will literally change my company and prepare for that. Right, So,

0:18:50.880 --> 0:18:53.000
<v Speaker 3>what will it make easier? What will it make harder?

0:18:53.400 --> 0:18:55.960
<v Speaker 3>How will it change jobs in the future. If you

0:18:56.040 --> 0:18:58.320
<v Speaker 3>assume that ai wei should be powerful, should you be

0:18:58.520 --> 0:19:00.920
<v Speaker 3>hiring a different kind of person? Right, So you'd be

0:19:01.000 --> 0:19:04.760
<v Speaker 3>hiring somebody who's more flexible about what they do as

0:19:04.760 --> 0:19:07.199
<v Speaker 3>many different skills as opposed to very narrow skills. Right,

0:19:07.240 --> 0:19:10.440
<v Speaker 3>So you make those decisions. That's one category of decisions.

0:19:10.480 --> 0:19:13.719
<v Speaker 3>Probably the most pressing is you have to anticipate how

0:19:13.720 --> 0:19:15.639
<v Speaker 3>it will change your field and then how you operate

0:19:15.680 --> 0:19:18.480
<v Speaker 3>in it. So how will it change the production of media?

0:19:18.600 --> 0:19:20.440
<v Speaker 3>But one of the things that's doing is it's changing

0:19:20.480 --> 0:19:23.160
<v Speaker 3>how search engines work. Right, We're going from search engines

0:19:23.200 --> 0:19:26.080
<v Speaker 3>to answer engines. Answer engines don't drive traffic. We get

0:19:26.080 --> 0:19:28.439
<v Speaker 3>the plurality of our readers from search engines. So if

0:19:28.480 --> 0:19:30.680
<v Speaker 3>search engines go away and we move to answer engines,

0:19:30.840 --> 0:19:33.199
<v Speaker 3>where will our readers come from. Gosh, there won't be

0:19:33.200 --> 0:19:35.960
<v Speaker 3>as many of them. Okay, can your business survive and

0:19:36.000 --> 0:19:39.040
<v Speaker 3>thrive in that ecosystem? So that is a hard problem.

0:19:39.080 --> 0:19:42.680
<v Speaker 3>So what will it mean if AI becomes as good

0:19:42.680 --> 0:19:45.320
<v Speaker 3>as Leopold Ashburnner thinks? And I asked him this question,

0:19:45.400 --> 0:19:48.000
<v Speaker 3>like how long will you know serious publications have a mote?

0:19:48.000 --> 0:19:55.960
<v Speaker 3>And he's like, oh, three years, right right. I was like, great, right,

0:19:56.080 --> 0:19:58.440
<v Speaker 3>But if you believe in his view, in three years,

0:20:00.040 --> 0:20:01.760
<v Speaker 3>anybody will be able to say, hey, make me a

0:20:01.800 --> 0:20:04.520
<v Speaker 3>magazine that's just like the Atlantic right in you know,

0:20:04.560 --> 0:20:06.560
<v Speaker 3>two seconds, and so a guy in Macedonia will make

0:20:06.600 --> 0:20:09.240
<v Speaker 3>a pseudo Atlantic, and so you'll have these new competitors

0:20:09.280 --> 0:20:12.040
<v Speaker 3>that you're dealing with, right. So then there's a third category,

0:20:12.080 --> 0:20:15.240
<v Speaker 3>which is how do we interface with the large language

0:20:15.240 --> 0:20:17.080
<v Speaker 3>model companies? And this is the question related to what

0:20:17.119 --> 0:20:19.520
<v Speaker 3>you asked me earlier about my book, and that is like, okay,

0:20:19.880 --> 0:20:20.960
<v Speaker 3>which ones we make deals with?

0:20:21.000 --> 0:20:21.840
<v Speaker 1>Which ones do we sue?

0:20:21.920 --> 0:20:24.679
<v Speaker 3>Right? And then there's kind of a fourth question of

0:20:25.160 --> 0:20:26.959
<v Speaker 3>you know, what products can we build and are there

0:20:27.000 --> 0:20:29.280
<v Speaker 3>things that we know about media that we can build

0:20:29.400 --> 0:20:31.760
<v Speaker 3>using AI that we can then productize and turn into companies.

0:20:31.960 --> 0:20:34.720
<v Speaker 1>One of the questions this conversation raises, of course, is

0:20:34.720 --> 0:20:37.680
<v Speaker 1>if I'm a reporter at The Atlantic and I hate

0:20:37.680 --> 0:20:40.359
<v Speaker 1>this conversation, I might think, you know, the sea of

0:20:40.359 --> 0:20:43.680
<v Speaker 1>the company thinks that in two or three years there

0:20:43.720 --> 0:20:45.720
<v Speaker 1>may no longer be a need for me, and this

0:20:45.760 --> 0:20:49.439
<v Speaker 1>company may be replaced by a Macedonian spoof. How do

0:20:49.440 --> 0:20:50.080
<v Speaker 1>you respond to that?

0:20:50.440 --> 0:20:54.840
<v Speaker 3>Well, So, first off, I don't believe that it's going

0:20:54.880 --> 0:20:55.560
<v Speaker 3>to that fast.

0:20:55.720 --> 0:20:55.880
<v Speaker 2>Right.

0:20:56.000 --> 0:20:59.320
<v Speaker 3>That is the view of Leopold Ashenbrenner and others, Right

0:20:59.600 --> 0:21:02.679
<v Speaker 3>when he said, you know you have a mote for

0:21:02.720 --> 0:21:05.800
<v Speaker 3>three years. I disagree. I think the mote is much longer, right,

0:21:05.880 --> 0:21:08.600
<v Speaker 3>And why do we have a mote. Well, first off,

0:21:08.680 --> 0:21:11.439
<v Speaker 3>there's no indication whatsoever that AI can write with any

0:21:11.520 --> 0:21:13.399
<v Speaker 3>kind of style and voice, Like it is terrible at

0:21:13.440 --> 0:21:15.639
<v Speaker 3>it ask it to try to style in voice. It

0:21:15.640 --> 0:21:19.480
<v Speaker 3>can write poems that are kind of silly. It cannot

0:21:19.640 --> 0:21:23.520
<v Speaker 3>report right, and it can't go out and have a

0:21:23.520 --> 0:21:27.200
<v Speaker 3>conversation with the source the stuff that makes Atlantic stories

0:21:27.480 --> 0:21:32.000
<v Speaker 3>Atlantic stories. It can't do right. We just had Robert

0:21:32.000 --> 0:21:36.200
<v Speaker 3>Worth out reporting with Ukrainian fighters right in the streets

0:21:36.240 --> 0:21:39.200
<v Speaker 3>of Ukraine. Do you really think, even if you believe

0:21:39.240 --> 0:21:44.200
<v Speaker 3>the most optimistic AI scenarios, that somehow your AI bought

0:21:44.320 --> 0:21:45.560
<v Speaker 3>is going to be able to get these guys on

0:21:45.600 --> 0:21:48.600
<v Speaker 3>the phone and like we'll be able to talk as Honestly,

0:21:48.680 --> 0:21:50.080
<v Speaker 3>there's no way in hell that's.

0:21:49.880 --> 0:21:50.320
<v Speaker 1>Going to happen.

0:21:50.600 --> 0:21:55.080
<v Speaker 3>So the Atlantic and serious long form publications that write

0:21:55.080 --> 0:21:57.720
<v Speaker 3>with style, that do complicated stories with interesting narratives and

0:21:57.840 --> 0:22:03.600
<v Speaker 3>do reporting is going to be around for long, long, long, long,

0:22:03.600 --> 0:22:06.920
<v Speaker 3>long long time doing the things that it does. Now

0:22:06.960 --> 0:22:09.800
<v Speaker 3>all of that said, I would be a fool not

0:22:09.960 --> 0:22:14.080
<v Speaker 3>to think about how AI is going to advantage competitors.

0:22:14.600 --> 0:22:18.040
<v Speaker 3>The publications that will be started by Macedonians with really

0:22:18.080 --> 0:22:21.720
<v Speaker 3>good prompt engineering skills, and that will exist in a

0:22:21.720 --> 0:22:24.520
<v Speaker 3>web where search is totally different. Right, And so I

0:22:24.560 --> 0:22:26.800
<v Speaker 3>think that the Atlantic will be publishing the kinds of

0:22:26.840 --> 0:22:27.359
<v Speaker 3>stories that we.

0:22:27.440 --> 0:22:29.880
<v Speaker 1>Publish as far as I can see.

0:22:30.000 --> 0:22:32.399
<v Speaker 3>And I also think that preparing for World of AI

0:22:32.600 --> 0:22:34.640
<v Speaker 3>is something that is extremely important for me SEO.

0:22:35.119 --> 0:22:40.000
<v Speaker 1>So that said, your own magazine, I think refer to

0:22:40.040 --> 0:22:42.880
<v Speaker 1>the deal you made with open Ai as a devil's bargain, right.

0:22:42.840 --> 0:22:46.640
<v Speaker 3>Yes, this was a deal that members of our editorial

0:22:46.640 --> 0:22:50.520
<v Speaker 3>team were not fully supportive of. Like you know, I

0:22:50.560 --> 0:22:52.680
<v Speaker 3>don't tell them what to write, and they don't tell

0:22:52.720 --> 0:22:56.000
<v Speaker 3>me what to do. And I am one hundred percent, fully, completely,

0:22:56.040 --> 0:22:59.320
<v Speaker 3>absolutely of the belief that that deal was good for

0:22:59.359 --> 0:23:01.399
<v Speaker 3>the short term of thee, for the long term the Atlantic,

0:23:01.440 --> 0:23:03.800
<v Speaker 3>and for the long term the journalism industry, And I

0:23:03.880 --> 0:23:04.440
<v Speaker 3>believe can.

0:23:04.359 --> 0:23:05.919
<v Speaker 1>You explain exactly what the deal was just?

0:23:06.119 --> 0:23:09.280
<v Speaker 3>Yes? So the deal is that open ai agrees to

0:23:09.320 --> 0:23:11.560
<v Speaker 3>pay the Atlantic sum of money or a period of time.

0:23:12.000 --> 0:23:15.280
<v Speaker 3>In return, it is given the right to train on

0:23:15.359 --> 0:23:18.200
<v Speaker 3>the Atlantics material, meaning that the models that are developed

0:23:18.240 --> 0:23:21.560
<v Speaker 3>in that window, not afterwards, are allowed to train on

0:23:22.040 --> 0:23:26.680
<v Speaker 3>Atlantic content. And when they build a search engine, they

0:23:26.720 --> 0:23:29.240
<v Speaker 3>will be able to link to Atlantic stories and reference them.

0:23:29.640 --> 0:23:31.560
<v Speaker 3>And so if you go to the search engine and

0:23:31.600 --> 0:23:34.320
<v Speaker 3>chat GPT and you ask about something that has happened,

0:23:34.480 --> 0:23:36.359
<v Speaker 3>you will get links to Atlantic articles. You will not

0:23:36.359 --> 0:23:37.800
<v Speaker 3>get links to the New York Times. Most the New

0:23:37.880 --> 0:23:39.920
<v Speaker 3>York Times issuing them does not have good deal. And

0:23:40.000 --> 0:23:42.920
<v Speaker 3>so we have gone through a process whereby we have

0:23:43.000 --> 0:23:45.679
<v Speaker 3>been giving feedback on how that search engine works. It

0:23:45.720 --> 0:23:47.600
<v Speaker 3>doesn't work when the links are appropriate, when they're not.

0:23:48.000 --> 0:23:51.280
<v Speaker 3>So it is our belief that the elements of the deal,

0:23:51.359 --> 0:23:54.800
<v Speaker 3>which include some influence on shaping the search product, which

0:23:54.840 --> 0:23:58.720
<v Speaker 3>is massively important to media, right, some referral traffic, which

0:23:58.720 --> 0:24:00.880
<v Speaker 3>is extremely important because as I mentioned, as we switch

0:24:00.920 --> 0:24:04.080
<v Speaker 3>from search engines to answer engines, our traffic will decline substantially.

0:24:04.440 --> 0:24:07.639
<v Speaker 3>And then an exchange of value over the data that

0:24:07.720 --> 0:24:10.920
<v Speaker 3>was used to train. The reason why many journalists, including

0:24:10.960 --> 0:24:13.560
<v Speaker 3>many the Atlantic, didn't like it is that they you know,

0:24:14.560 --> 0:24:17.800
<v Speaker 3>they don't trust open ai as a company. They feel

0:24:17.840 --> 0:24:20.000
<v Speaker 3>like it wasn't a fair exchange of value. Right, there

0:24:20.000 --> 0:24:23.159
<v Speaker 3>are lots of reasons why they opposed it. Now we

0:24:23.240 --> 0:24:25.439
<v Speaker 3>have no fair exchange of value. We have gotten nothing

0:24:25.520 --> 0:24:27.800
<v Speaker 3>from the other large language model companies that have trained

0:24:27.840 --> 0:24:29.919
<v Speaker 3>on our data, and there are many of them. So

0:24:30.000 --> 0:24:33.000
<v Speaker 3>the open Ai deal was the one major deal with

0:24:33.040 --> 0:24:35.480
<v Speaker 3>a big AI company that we signed and that we announced.

0:24:35.920 --> 0:24:38.159
<v Speaker 1>And I guess one of the concerns, of course, that

0:24:38.200 --> 0:24:42.199
<v Speaker 1>the training data perhaps becomes less relevant, and that this

0:24:42.320 --> 0:24:45.399
<v Speaker 1>may be a very advantageous deal for open Ai in

0:24:45.440 --> 0:24:47.359
<v Speaker 1>the short term, and at the other side of it,

0:24:47.359 --> 0:24:48.280
<v Speaker 1>they won't need to renew.

0:24:48.960 --> 0:24:51.400
<v Speaker 3>Well, that's interesting, right, because then the argument there, If

0:24:51.440 --> 0:24:53.480
<v Speaker 3>that was one's argument, then you would write, well, actually,

0:24:53.480 --> 0:24:54.720
<v Speaker 3>we should have made a longer deal.

0:24:55.080 --> 0:24:56.560
<v Speaker 1>Did you consider Carchie a longer deal?

0:24:57.000 --> 0:24:58.800
<v Speaker 3>No, we didn't, And the reason we didn't is that

0:25:00.400 --> 0:25:05.040
<v Speaker 3>the price for training on high quality media content is

0:25:05.080 --> 0:25:08.359
<v Speaker 3>going to change substantially in the next couple of years.

0:25:08.400 --> 0:25:10.400
<v Speaker 3>And it's going to change based on a couple of factors,

0:25:10.920 --> 0:25:14.320
<v Speaker 3>one of which is their legislation mandating that they're being

0:25:14.400 --> 0:25:16.679
<v Speaker 3>exchange of value, Another of which is will the New

0:25:16.760 --> 0:25:19.240
<v Speaker 3>York Times and the other lawsuits be successful. If they are,

0:25:19.359 --> 0:25:21.480
<v Speaker 3>the price of this training will go up. If they're not,

0:25:22.040 --> 0:25:24.960
<v Speaker 3>the price will go way down. And so we made

0:25:25.000 --> 0:25:27.560
<v Speaker 3>it to your deal on the expectation that maybe in

0:25:27.600 --> 0:25:29.760
<v Speaker 3>two years the price will go up, and therefore we'll

0:25:29.760 --> 0:25:31.760
<v Speaker 3>be able to get more money. It may be a risk,

0:25:31.800 --> 0:25:33.879
<v Speaker 3>and in fact, the prices that are being reported in

0:25:33.920 --> 0:25:37.840
<v Speaker 3>the press for training have gone down substantially since you know,

0:25:37.880 --> 0:25:40.119
<v Speaker 3>we made that deal in May. And that may be

0:25:40.200 --> 0:25:42.399
<v Speaker 3>because the AI companies think they're going to win their lawsuits, right.

0:25:42.640 --> 0:25:45.320
<v Speaker 3>It may be because they think that they don't need

0:25:45.400 --> 0:25:48.440
<v Speaker 3>us because synthetic data is so good. It may be

0:25:48.520 --> 0:25:51.879
<v Speaker 3>that they figured out how to train models, and like,

0:25:52.359 --> 0:25:54.400
<v Speaker 3>as an environmentalist, I'd like them be able to train

0:25:54.440 --> 0:25:56.960
<v Speaker 3>models unless datacause he uses less energy. That maybe that

0:25:57.000 --> 0:25:59.159
<v Speaker 3>the AI companies are getting enough from there that they

0:25:59.200 --> 0:26:02.280
<v Speaker 3>don't need you know, Atlantic stories, right, or they need

0:26:02.280 --> 0:26:05.840
<v Speaker 3>the Atlantic stories less, so their perception of the value

0:26:05.920 --> 0:26:09.480
<v Speaker 3>of the tokens that we have is dropping. So maybe

0:26:09.480 --> 0:26:10.800
<v Speaker 3>I should have sign a five year deal if I

0:26:10.840 --> 0:26:12.480
<v Speaker 3>could have seen in the future. On the other hand,

0:26:12.480 --> 0:26:13.960
<v Speaker 3>if the New York Times wins their lawsuit, or the

0:26:13.960 --> 0:26:17.480
<v Speaker 3>European Union passes legislation, or any of a number of

0:26:17.520 --> 0:26:20.280
<v Speaker 3>other things happen, the price will go way up, in

0:26:20.280 --> 0:26:23.720
<v Speaker 3>which case great. One of the questions that will come

0:26:23.800 --> 0:26:27.160
<v Speaker 3>up in the lawsuit is can you prove that there

0:26:27.240 --> 0:26:31.040
<v Speaker 3>is value to the content that we scraped, and clearly

0:26:31.119 --> 0:26:32.080
<v Speaker 3>there is because.

0:26:31.880 --> 0:26:34.600
<v Speaker 1>You're paying somebody else, paying somebody else, right, So.

0:26:34.920 --> 0:26:36.720
<v Speaker 3>That was something we put up publicly because there was

0:26:36.760 --> 0:26:39.240
<v Speaker 3>a perception, Wait, you're actively working against the New York Times,

0:26:39.280 --> 0:26:41.119
<v Speaker 3>why don't you stand in solidarity with our brothers in

0:26:41.119 --> 0:26:42.680
<v Speaker 3>Times Square? And it's like, well, hold on a second,

0:26:43.720 --> 0:26:46.080
<v Speaker 3>this actually does help them. Now, maybe it would have

0:26:46.080 --> 0:26:48.560
<v Speaker 3>helped them more if we join the lawsuit, but our

0:26:48.640 --> 0:26:51.000
<v Speaker 3>job is to find the best deal for the Atlantic,

0:26:51.040 --> 0:26:52.280
<v Speaker 3>as much as we love the New York Times and

0:26:52.280 --> 0:26:54.080
<v Speaker 3>want to help the larger cause of media.

0:26:54.240 --> 0:26:56.360
<v Speaker 1>Were there any kind of people you spoke to who

0:26:56.440 --> 0:26:58.680
<v Speaker 1>were all the opposite opinion to you, who came around

0:26:58.720 --> 0:27:00.119
<v Speaker 1>to your opinions through this prest question.

0:27:00.320 --> 0:27:02.960
<v Speaker 3>I think one of the arguments that, for better or worse,

0:27:04.240 --> 0:27:10.000
<v Speaker 3>shifted people's minds is, well, they've already done this scraping, right,

0:27:10.040 --> 0:27:14.240
<v Speaker 3>And so if what you want is an open AI

0:27:14.359 --> 0:27:18.800
<v Speaker 3>that has no knowledge whatsoever of the Atlantic, you can't

0:27:18.920 --> 0:27:21.480
<v Speaker 3>ever get that that doesn't exist. It's just sort of

0:27:21.480 --> 0:27:24.560
<v Speaker 3>an unfortunate fact. I wish we could have prevented, and

0:27:24.600 --> 0:27:28.520
<v Speaker 3>we had somehow through some combination of heroic efforts, to

0:27:28.600 --> 0:27:31.719
<v Speaker 3>remove stories from Reddit, right, Like, you know, we had

0:27:31.760 --> 0:27:33.600
<v Speaker 3>prevented that from happening. But I think a lot of

0:27:33.600 --> 0:27:37.080
<v Speaker 3>people realized oh wait. I also think another argument did work.

0:27:37.080 --> 0:27:39.560
<v Speaker 3>So Jessica Lesson, Who's very smart and a good friend,

0:27:39.880 --> 0:27:42.520
<v Speaker 3>published in the Atlantic the day before we announced the deal,

0:27:43.280 --> 0:27:46.120
<v Speaker 3>this argument saying, hey, media company should not make deals, right,

0:27:46.280 --> 0:27:48.159
<v Speaker 3>and look at what happened to all the companies that

0:27:48.200 --> 0:27:50.879
<v Speaker 3>made deals with Facebook Watch. A lot of sort of

0:27:50.920 --> 0:27:54.880
<v Speaker 3>young social media based companies of ten years ago were screwed.

0:27:55.040 --> 0:27:55.200
<v Speaker 2>Right.

0:27:55.200 --> 0:27:58.399
<v Speaker 3>And so the conclusion that I think many people have

0:27:58.480 --> 0:28:02.240
<v Speaker 3>drawn is don't do deals with big tech companies. And

0:28:02.320 --> 0:28:04.960
<v Speaker 3>I think an argument that was somewhat persuasive encountering that was,

0:28:05.320 --> 0:28:09.560
<v Speaker 3>hold on, don't do bad deals. But how do you

0:28:09.560 --> 0:28:12.640
<v Speaker 3>think the Atlantic gets subscribers? What is the number one

0:28:12.680 --> 0:28:15.359
<v Speaker 3>mechanism we have for driving subscription? It is Facebook Ads?

0:28:15.560 --> 0:28:16.040
<v Speaker 1>Is that really?

0:28:16.320 --> 0:28:19.400
<v Speaker 3>And so I think this kind of absolutist pure position

0:28:19.520 --> 0:28:22.200
<v Speaker 3>no deals with tech companies once you get a little

0:28:22.200 --> 0:28:25.919
<v Speaker 3>more granular. Oh wait, okay, no stupid deals. Now you

0:28:25.920 --> 0:28:27.520
<v Speaker 3>can still argue that this deal we made was a

0:28:27.560 --> 0:28:30.960
<v Speaker 3>stupid deal, right, But I think we had some success

0:28:30.960 --> 0:28:33.040
<v Speaker 3>in kind of moving people from the absolute position of

0:28:33.080 --> 0:28:34.040
<v Speaker 3>no deals.

0:28:37.160 --> 0:28:44.960
<v Speaker 1>More insights from Nicholas Thompson when we come back. I

0:28:45.000 --> 0:28:47.640
<v Speaker 1>want to close with a quote from David Foster Wallace

0:28:47.640 --> 0:28:50.760
<v Speaker 1>that I also found in one of your newsletters, which was,

0:28:50.840 --> 0:28:52.800
<v Speaker 1>the technology is just going to get better and better

0:28:52.800 --> 0:28:54.920
<v Speaker 1>and better, and it's going to get easier and easier

0:28:54.960 --> 0:28:57.160
<v Speaker 1>and more and more convenient and more and more pleasurable

0:28:57.200 --> 0:29:00.400
<v Speaker 1>to be alone with images on the screen to us

0:29:00.440 --> 0:29:02.560
<v Speaker 1>by people who don't love us but want on money,

0:29:03.040 --> 0:29:05.360
<v Speaker 1>which is all right in low doses, right, But if

0:29:05.360 --> 0:29:07.920
<v Speaker 1>that's the basic main statement of your diet, you're going

0:29:07.960 --> 0:29:10.680
<v Speaker 1>to die in a meaningful way. You're going to die.

0:29:12.440 --> 0:29:14.720
<v Speaker 3>It's one of the most prescient and wonderful quotes. And

0:29:14.760 --> 0:29:18.160
<v Speaker 3>it's so he was just talking in an interview. But

0:29:18.280 --> 0:29:22.680
<v Speaker 3>the people who don't love you but do want your money, right, Like,

0:29:22.720 --> 0:29:27.080
<v Speaker 3>how can you say it better than that? And you know,

0:29:27.080 --> 0:29:29.800
<v Speaker 3>I am a tech enthusiast. I love taking things apart.

0:29:29.840 --> 0:29:32.200
<v Speaker 3>I love trying to understand them. I ask to try

0:29:32.240 --> 0:29:34.400
<v Speaker 3>really hard to make sure my kids are off their phones.

0:29:34.520 --> 0:29:36.960
<v Speaker 3>I like make sure I have lots of time off

0:29:37.000 --> 0:29:40.080
<v Speaker 3>my phones. I like to spend time in the mountain,

0:29:40.200 --> 0:29:44.040
<v Speaker 3>right so I think what he said is perfect, which

0:29:44.080 --> 0:29:46.880
<v Speaker 3>is and I probably would go for medium doses, not

0:29:46.880 --> 0:29:50.920
<v Speaker 3>low doses. But you do also have to disconnect, and

0:29:50.920 --> 0:29:52.520
<v Speaker 3>you do also have to be human, and I think

0:29:52.520 --> 0:29:54.040
<v Speaker 3>he said it better than anybody. He said that. I

0:29:54.040 --> 0:29:57.400
<v Speaker 3>think in like nineteen ninety six, so you know, an

0:29:57.440 --> 0:29:59.960
<v Speaker 3>incredible writer and saw out into the future.

0:30:00.080 --> 0:30:01.600
<v Speaker 1>But that brings me back to the beginning of the

0:30:01.600 --> 0:30:05.760
<v Speaker 1>conversation and the running, because it's something you both use

0:30:05.840 --> 0:30:11.840
<v Speaker 1>technology to excel at also in a way, something which

0:30:11.880 --> 0:30:13.120
<v Speaker 1>is very medicinive.

0:30:12.680 --> 0:30:15.800
<v Speaker 3>Totally disconnect. And as I said earlier, the process of

0:30:15.840 --> 0:30:19.680
<v Speaker 3>getting faster is like getting your body and your brain

0:30:19.800 --> 0:30:22.000
<v Speaker 3>more in sync with each other. And so when you

0:30:22.040 --> 0:30:25.200
<v Speaker 3>do a workout, you want a minimal number of mental distractions,

0:30:25.200 --> 0:30:28.040
<v Speaker 3>and so much of the benefit is the attention of

0:30:28.080 --> 0:30:30.360
<v Speaker 3>your brain and your body in sync as you run

0:30:30.720 --> 0:30:34.520
<v Speaker 3>whatever pace. It was five forty six, right, And that

0:30:34.880 --> 0:30:37.880
<v Speaker 3>is a lot of what makes you better at the sport.

0:30:37.960 --> 0:30:40.320
<v Speaker 3>And so if you are allowing anything to interfere with

0:30:40.360 --> 0:30:43.760
<v Speaker 3>that mental physical process, you are doing a disservice to

0:30:43.800 --> 0:30:46.920
<v Speaker 3>your training. And so there is a technological element of running.

0:30:46.920 --> 0:30:48.880
<v Speaker 3>I do analyze my training. I do like, look at

0:30:48.880 --> 0:30:51.040
<v Speaker 3>my historical heart rate data, you know, before a race,

0:30:51.080 --> 0:30:53.400
<v Speaker 3>I will, you know, look very carefully at how I've

0:30:53.400 --> 0:30:55.480
<v Speaker 3>done in certain you know, workouts and what it indicates,

0:30:55.480 --> 0:30:57.360
<v Speaker 3>because that helps me choose the pace that I'll run at. Right,

0:30:57.360 --> 0:30:59.600
<v Speaker 3>there's a whole there's a whole process, but it is

0:30:59.600 --> 0:31:02.960
<v Speaker 3>also extremely important to disconnect, both as part of the

0:31:03.000 --> 0:31:12.920
<v Speaker 3>training and as part of meditation.

0:31:13.920 --> 0:31:15.440
<v Speaker 2>That was a really interesting interview.

0:31:15.520 --> 0:31:16.200
<v Speaker 1>I thank you, Carol.

0:31:16.240 --> 0:31:17.680
<v Speaker 2>I was going to thank you for doing it, but

0:31:18.160 --> 0:31:19.720
<v Speaker 2>you know, that's what you want to do, that's your job.

0:31:20.480 --> 0:31:22.560
<v Speaker 2>It's actually funny. Tory, one of our producers, was just

0:31:22.600 --> 0:31:26.400
<v Speaker 2>saying that every software engineer that she knows is an

0:31:26.440 --> 0:31:29.280
<v Speaker 2>avid rock climber just for this reason, like get away

0:31:29.400 --> 0:31:29.760
<v Speaker 2>from the.

0:31:29.760 --> 0:31:30.760
<v Speaker 1>Techt away from the phone.

0:31:30.960 --> 0:31:32.360
<v Speaker 2>Yeah, exactly exactly.

0:31:32.640 --> 0:31:36.200
<v Speaker 1>Also why I'm such a big souna enthusiast the one place.

0:31:36.120 --> 0:31:37.840
<v Speaker 2>Oh, I thought, that's because you're a Ukrainian.

0:31:37.880 --> 0:31:41.600
<v Speaker 1>Well, it's partly that the comment. But not being able

0:31:41.600 --> 0:31:43.400
<v Speaker 1>to have your phone in the sonar as be part

0:31:43.400 --> 0:31:44.720
<v Speaker 1>of why this sonar is so great.

0:31:44.960 --> 0:31:47.880
<v Speaker 2>I have done something recently and not you know, to

0:31:47.960 --> 0:31:51.720
<v Speaker 2>sound very to so twenty twenty one, but I don't

0:31:51.760 --> 0:31:53.280
<v Speaker 2>sleep with my phone in my room anymore.

0:31:53.480 --> 0:31:55.480
<v Speaker 1>I'm very proud of Yes, I born an alarm clock,

0:31:55.480 --> 0:32:00.000
<v Speaker 1>but I haven't gone around to that's pathetic. Set it up.

0:32:01.680 --> 0:32:04.400
<v Speaker 2>What I love in the discussion of like the way

0:32:04.440 --> 0:32:08.680
<v Speaker 2>that technology optimizes human performance is like, there obviously is

0:32:08.720 --> 0:32:13.760
<v Speaker 2>something inherent to a great athlete's performance like Michael Jordan's

0:32:13.760 --> 0:32:16.920
<v Speaker 2>Michael Jordan regardless of his shoe in a certain sense.

0:32:17.320 --> 0:32:20.280
<v Speaker 2>But technology does sort of.

0:32:20.760 --> 0:32:23.920
<v Speaker 1>Truly enhanced performance, truly push the human being in the

0:32:24.000 --> 0:32:24.920
<v Speaker 1>human body.

0:32:24.720 --> 0:32:27.040
<v Speaker 2>Well and redefine like what it is to be a runner,

0:32:27.080 --> 0:32:28.320
<v Speaker 2>what it is to be an athlete.

0:32:28.400 --> 0:32:30.720
<v Speaker 1>I really like what Nick said about the way you

0:32:30.760 --> 0:32:34.080
<v Speaker 1>get better at running is to quiet your mind, take

0:32:34.080 --> 0:32:36.800
<v Speaker 1>the fear away. And the only way you can quiet

0:32:36.840 --> 0:32:39.640
<v Speaker 1>your mind is with your mind. But for him to

0:32:39.680 --> 0:32:42.160
<v Speaker 1>be able to see that his heart rate, even though

0:32:42.200 --> 0:32:44.840
<v Speaker 1>he was maybe approaching panic in terms of how hard

0:32:44.880 --> 0:32:47.560
<v Speaker 1>he was pushing himself, because of his heart rate monitor,

0:32:47.640 --> 0:32:51.000
<v Speaker 1>he kind of knew that he was okay, and that

0:32:51.040 --> 0:32:54.400
<v Speaker 1>allowed him to generate better and better time. So it

0:32:54.440 --> 0:32:56.840
<v Speaker 1>wasn't the technology per se, he wasn't He didn't have

0:32:56.920 --> 0:33:00.120
<v Speaker 1>like you know, air boosters and his trainers but the

0:33:00.120 --> 0:33:02.720
<v Speaker 1>technology allowed him to quiet his own mind in a

0:33:02.800 --> 0:33:03.360
<v Speaker 1>strange way.

0:33:03.520 --> 0:33:05.440
<v Speaker 2>Yeah. One of the things that I was thinking about

0:33:05.760 --> 0:33:08.959
<v Speaker 2>is that, like, there are two ways that technology affects us.

0:33:09.000 --> 0:33:11.120
<v Speaker 2>There are things that make us less human and there

0:33:11.120 --> 0:33:14.120
<v Speaker 2>are things that make us more human. Like human enhancement

0:33:14.200 --> 0:33:20.360
<v Speaker 2>can both be you become superhuman or you become more

0:33:20.400 --> 0:33:23.840
<v Speaker 2>of who you are through personal optimization. Yeah, and I

0:33:23.920 --> 0:33:26.920
<v Speaker 2>just thought that was very interesting. The other thing that

0:33:27.040 --> 0:33:30.560
<v Speaker 2>I actually I was so happy you were interviewing him

0:33:30.600 --> 0:33:34.080
<v Speaker 2>because I remember, I'm not going to compare it to

0:33:34.200 --> 0:33:37.080
<v Speaker 2>some of like the great you know, world events, but

0:33:37.120 --> 0:33:40.960
<v Speaker 2>I do remember where I was sitting on West Broadway

0:33:41.400 --> 0:33:43.840
<v Speaker 2>when I got the alert, and I remember saying that

0:33:43.960 --> 0:33:49.360
<v Speaker 2>the Atlantic is making a deal with Open AI to

0:33:50.480 --> 0:33:56.480
<v Speaker 2>basically allow them to mine the Atlantic's what do you

0:33:56.480 --> 0:34:02.400
<v Speaker 2>call catalog or archive? Is a turning point in the

0:34:02.440 --> 0:34:09.080
<v Speaker 2>history of journalism where someone has decided that the way

0:34:09.120 --> 0:34:11.200
<v Speaker 2>to make money is to make a deal with the devil.

0:34:12.160 --> 0:34:15.160
<v Speaker 2>And you getting this as our first interview, I think, again,

0:34:15.200 --> 0:34:17.360
<v Speaker 2>it might not seem like it's that big of a

0:34:17.400 --> 0:34:20.840
<v Speaker 2>deal to people, but I think in the conversation between

0:34:21.640 --> 0:34:26.600
<v Speaker 2>you know, what is the future of journalism how do

0:34:27.560 --> 0:34:31.799
<v Speaker 2>these newsrooms monetize in a way that does not cannibalize

0:34:31.800 --> 0:34:35.080
<v Speaker 2>the thing that the newsroom does. And then to see

0:34:35.120 --> 0:34:39.040
<v Speaker 2>the Atlantic make and other newsrooms now too, and other

0:34:39.239 --> 0:34:43.239
<v Speaker 2>just content providers make that pact, I think is a

0:34:43.320 --> 0:34:44.400
<v Speaker 2>real turning point.

0:34:44.560 --> 0:34:47.840
<v Speaker 1>And actually one of the people who wrote a piece

0:34:47.840 --> 0:34:52.200
<v Speaker 1>in the Atlantic really is a broadside against media companies

0:34:52.239 --> 0:34:56.360
<v Speaker 1>partnering with AI companies was Jessicallessen, the CEO and founder

0:34:56.400 --> 0:34:58.440
<v Speaker 1>of The Information who are going to be talking to

0:34:58.719 --> 0:35:02.000
<v Speaker 1>on the show soon. But this is a hot, hot,

0:35:02.000 --> 0:35:06.000
<v Speaker 1>hot button issue obviously. I mean Nick's point was basically,

0:35:06.600 --> 0:35:10.000
<v Speaker 1>this is happening anyway, and I got us a some

0:35:10.160 --> 0:35:13.840
<v Speaker 1>compensation and be some ability to show up in open

0:35:14.120 --> 0:35:17.800
<v Speaker 1>AI's search engine, which will be useful for brand awareness

0:35:17.800 --> 0:35:19.640
<v Speaker 1>and to drive subs in the future.

0:35:19.920 --> 0:35:21.399
<v Speaker 2>It is if you can't beat them, join them.

0:35:21.440 --> 0:35:23.120
<v Speaker 1>It's a little bit. If you can't beat them, join them.

0:35:23.239 --> 0:35:26.080
<v Speaker 2>All right, Before I go into too much future tripping,

0:35:26.080 --> 0:35:27.920
<v Speaker 2>I think this is a good place to leave it.

0:35:28.040 --> 0:35:33.720
<v Speaker 2>And that is all for tech stuff today. This episode

0:35:33.760 --> 0:35:37.000
<v Speaker 2>was produced by Shena Ozaki and Eliza Dennis, with help

0:35:37.040 --> 0:35:40.760
<v Speaker 2>from Lizzie Jacobs and Victoria Domingez. It was executive produced

0:35:40.760 --> 0:35:44.040
<v Speaker 2>by me, Kara Price, os Valashan and Kate Osbourne for

0:35:44.080 --> 0:35:48.120
<v Speaker 2>Kaleidoscope and Katrina Norvel for iHeart. Our engineers are Biheed

0:35:48.120 --> 0:35:52.040
<v Speaker 2>Frasier at iHeart and Kathleen Kanti at CDM Studios. Kyle

0:35:52.120 --> 0:35:55.200
<v Speaker 2>Murdoch wrote our theme song, Thanks again to Nicholas Thompson.

0:35:56.080 --> 0:35:58.919
<v Speaker 1>Join us on Friday for tech Stuff's The Week in Tech.

0:35:59.320 --> 0:36:02.000
<v Speaker 1>We'll run through our favorite headlines, talk with our friends

0:36:02.120 --> 0:36:06.520
<v Speaker 1>for form media, and try to tackle a question when

0:36:06.560 --> 0:36:10.640
<v Speaker 1>did this become a thing? And please rate and review

0:36:10.719 --> 0:36:14.120
<v Speaker 1>on Apple Podcasts or Spotify wherever you listen, and reach

0:36:14.160 --> 0:36:17.319
<v Speaker 1>out to us at tech stuff podcast at gmail dot

0:36:17.360 --> 0:36:20.040
<v Speaker 1>com with thoughts and feedback. We really do want to

0:36:20.040 --> 0:36:21.040
<v Speaker 1>hear from you. Thank you.