Speaker 1: Bloomberg Audio Studios, podcasts, radio news. You're listening to Bloomberg
Speaker 1: Business Week with Carol Masser and tim Stenoveek on Bloomberg Radio. Okay, Davos,
Speaker 1: it's a place to see and be seen.
Speaker 2: Yes or yeah it is, I mean listen. It's where
Speaker 2: the world's billionaires go right. Global leaders gathered this past
Speaker 2: week at the World Economic Forum's annual meeting. It was
Speaker 2: also where a pair of blue aviators made headlines and
Speaker 2: were talked up around the globe. Those glasses became a
Speaker 2: hot item and demand, according to the company that makes them.
Speaker 1: For more, we head to Italy Anti Stefano Fulchier, the
Speaker 1: CEO of Ivision Tech. It's the parent company of the
Speaker 1: French luxury brand Henry Julienne, which made the glasses. Stefano,
Speaker 1: good to have you on the program. Take us through
Speaker 1: what happened since President McCrone wore those glasses. What did
Speaker 1: you see in terms of demand? What did you see
Speaker 1: in terms of people buying them?
Speaker 3: Tell us everything, Yeah, evening and thank you to have
Speaker 3: invited me. So I think the effect is like a
Speaker 3: one effect. It was amazing because from Tuesday our website
Speaker 3: went in crash. Different times we have received a lot
Speaker 3: of phone calls because everybody wants to buy something like that,
Speaker 3: you know, and so they have realized that the ivory
Speaker 3: is from a Rijilien and so we are covered full
Speaker 3: of requests and now we have immediately started to make
Speaker 3: power for the production of this model because everybody all
Speaker 3: over the world wanted so you know, the sales impact
Speaker 3: reaction was also amazing, and we have sold in one
Speaker 3: day like the same quantity of one hour of production
Speaker 3: of this model, which is.
Speaker 2: How many can you share with us what that number is?
Speaker 3: Yeah? Sure, we are not talking about very big numbers
Speaker 3: because we are a luxury brand, so we produce this
Speaker 3: iware that is in gold lamination, so very particular. And
Speaker 3: now we are more than two hundred in only one
Speaker 3: day for this model, and so the demand is we
Speaker 3: receive orders every minute, so we have blocked the PayPal
Speaker 3: three times, so we need every time to make a
Speaker 3: restritoration of the website. So it is amazing.
Speaker 2: What's happening.
Speaker 1: We know shares the company up forty percent so far
Speaker 1: this month. Today they're up more than twenty one percent.
Speaker 2: I mean often running listen, did you know that he
Speaker 2: owned a pair and I'm just curious. Tell us about
Speaker 2: these classes. What are they made of? I mean, how
Speaker 2: much did they go for?
Speaker 3: So everything happens in twenty twenty four because we have
Speaker 3: received a call from the Eliza, from the assistant of
Speaker 3: the president and they want to buy one because they
Speaker 3: want to make a present for a minister in the
Speaker 3: period of g twenty So I remember that I ever
Speaker 3: received this call. And so when we have received this call,
Speaker 3: we say, wow, this is the president, so we have
Speaker 3: to do something more and we want to make a
Speaker 3: present also to give you something. But the assistant told
Speaker 3: us okay, please, okay, but we want to pay, so
Speaker 3: you know, they try to respect that and they ask
Speaker 3: us to have everything made in France. So they want something,
Speaker 3: you know, every phase, because you want to represent a
Speaker 3: product from the history of France. And I have to
Speaker 3: tell to you that, you know, rigial En is an
Speaker 3: historical brand. The company is born in nineteen twenty one
Speaker 3: and this is a one hundred years company. And so
Speaker 3: when we have sent them, we don't We didn't have
Speaker 3: any news after that, and we recognized between our customers
Speaker 3: because of some customers during Monday, they start to send
Speaker 3: me pictures and they say is it that an originally
Speaker 3: en and they say yes, and so on Tuesday everything happens.
Speaker 2: You know.
Speaker 1: So I want to talk a little bit about supply
Speaker 1: chains here, because what is notable about these frames is
Speaker 1: that they are made in France. In this day and age,
Speaker 1: most sunglasses are and most classes are actually made at
Speaker 1: least the ones that come to the US are actually
Speaker 1: made in China. And I'm curious about the supply chain
Speaker 1: here in a conversation where we're talking a lot about
Speaker 1: domestic manufacturing in the United States that's been a big
Speaker 1: focus of President Trump. How do you keep manufacturing in
Speaker 1: France and not outsource it to other parts of the
Speaker 1: world where it would be a lot cheaper.
Speaker 3: Yeah, thank you very much for this question, because I
Speaker 3: would like to start from the beginning, because our company
Speaker 3: was born six years ago, because we have started in
Speaker 3: October twenty twenty, so in the middle of the COVID period,
Speaker 3: because we have both the Sapphilo plant in Udine, so
Speaker 3: one hour from Venice, and the idea is to restart
Speaker 3: the production of the IWA in Frily so freely is
Speaker 3: our region where I live. And you know, in that
Speaker 3: period the Saphalo has closed the plant and we restart
Speaker 3: the production inside. And we have a huge capacity here
Speaker 3: in Italy because our main company in Italy is a
Speaker 3: capacity about one million highware per year. So if we
Speaker 3: are talking about our company at visually En in France,
Speaker 3: we produce like one thousand pieces per year. So we
Speaker 3: have a very niche market for this type of production.
Speaker 3: And what we have done the idea when we have
Speaker 3: both at Julien in October twenty twenty three, so after
Speaker 3: our listing in the stock has change, we have decided
Speaker 3: to create like a boutique. So our idea was to
Speaker 3: produce in France only some small pieces. Talking about the
Speaker 3: historical process everything hancraft with a lot of faces. And
Speaker 3: I would like also to say to you that this
Speaker 3: iur is in gold lamination, So what is the particularity
Speaker 3: of that that inside you can find gold and so
Speaker 3: it's a very precious material. And the final price is
Speaker 3: not too amazing because we are talking about six hundred
Speaker 3: and fifty euros each and talking about gold is a
Speaker 3: very competitive price. But this is something that represents, you know,
Speaker 3: the story of the French production. And finally, I believe
Speaker 3: that we are based in the two most being important
Speaker 3: all over the world. Because if we're talking about highware
Speaker 3: production made in France is very important, like made in Italy.
Speaker 3: So you know, in France there is the Jura area
Speaker 3: that is very famous, like in Italy that we have Cadore,
Speaker 3: and Cadora is very famous for the iware companies, you know.
Speaker 3: So we have a lot of knowledge, a lot of people,
Speaker 3: and to create a good iWar you need also to
Speaker 3: have a good stuff, good people. Our people inside has
Speaker 3: twenty five years of experience to create iwor so IW
Speaker 3: is not really easy to produce something like that.
Speaker 2: So I am wondering. I just want to jump in
Speaker 2: for a moment because we just have about a minute
Speaker 2: or so left here, and I do wonder if what
Speaker 2: the goal is because you know, I'm looking at as
Speaker 2: Tim mentioned, the start up about seventy percent or so
Speaker 2: this week, a jump twenty one percent today, And I'm
Speaker 2: curious that kind of can get the attention of investors
Speaker 2: or other companies out there, is anybody calling you, reaching
Speaker 2: out to you to talk about let's let's work together.
Speaker 2: I think about you know, Lexotica, who's out there, who
Speaker 2: is massive in the glass space. What is your goal?
Speaker 2: You've got brands like ray Band that are out there.
Speaker 2: You know, I think we all saw that. We thought
Speaker 2: about former President Joe Biden who used to wear the
Speaker 2: aviators as well. So what is the goal? Is ray
Speaker 2: Band something that you'd like like? Is there a company
Speaker 2: that you're thinking this is where? This is our goal
Speaker 2: where we want to be And just got about forty
Speaker 2: five seconds or so.
Speaker 3: Yeah. Sure. So you know, our is a family company,
Speaker 3: so working with me, I have my sister and my brother,
Speaker 3: So is a family company. I am thirty nine years old,
Speaker 3: so we are younger and I believe that we are
Speaker 3: at the beginning to develop a company. We have started
Speaker 3: only six years ago, so we are a small company.
Speaker 3: Then you know the biggest one that is look Cetica
Speaker 3: that you ever talked about it. So our idea is
Speaker 3: to develop a different type of company after our position
Speaker 3: of listing. We have made some M and A and
Speaker 3: we buy some electronical companies and in the last year
Speaker 3: we have presented the first tiwer technological one for blinding people.
Speaker 3: So we have a patent project of that. And our
Speaker 3: idea is like our name, Ivision Tech, so we want
Speaker 3: to produce something technological. So we are following smart device
Speaker 3: smart tiwere and I believe that in this field we
Speaker 3: can do more. So we are a classical company to
Speaker 3: produce Standard iWar but we have all the knowledge for that. Well.
Speaker 2: As we said, the eyeglass is seen around the globe.
Speaker 2: Really great to catch up with you. Thank you so
Speaker 2: much for finding time for us, and have a good weekend.
Speaker 2: Stefano full Chair is CEO of Ivision Tech, joining us
Speaker 2: there from Italy.