WEBVTT - The New Corner Office: Network on social media

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<v Speaker 1>Good morning. This is Laura. Welcome to the New Corner Office,

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<v Speaker 1>the podcast where we share strategies for thriving in the

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<v Speaker 1>new world of work, where location and hours are more

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<v Speaker 1>flexible than in the past. Today's tip is about one

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<v Speaker 1>of the best ways to use social media. You can

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<v Speaker 1>network and get to know just about anyone well as

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<v Speaker 1>long as they're not at the Beyonce level of success.

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<v Speaker 1>But with a little time and thoughtfulness, you can form

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<v Speaker 1>relationships with people in your industry in a way that

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<v Speaker 1>just wasn't possible a few years ago. I've been blogging

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<v Speaker 1>for a great many years, and at some point I

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<v Speaker 1>realized that I felt I knew many of my regular commenters,

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<v Speaker 1>even though I had never met them in person. They

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<v Speaker 1>share a little bits of their lives, and as they

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<v Speaker 1>comment on articles, I figure out their views on the universe.

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<v Speaker 1>If I met any of these people in person, no

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<v Speaker 1>doubt we would feel like old friends. Actually, I know

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<v Speaker 1>we would. I first met my co host on the

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<v Speaker 1>Best of Both Worlds podcast, Sarah Heart Hunger, through comments

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<v Speaker 1>we left on each other's blogs. When we did first

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<v Speaker 1>meet in person, we didn't have to spend all of

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<v Speaker 1>our times cycling through small talk. I already knew what

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<v Speaker 1>was big in her mind. Now, I know that few

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<v Speaker 1>people post on blogs multiple times a week anymore, but

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<v Speaker 1>a lot of people are on social media, and for

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<v Speaker 1>all the time it is possible to waste on social media,

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<v Speaker 1>it is also possible to form real connections with thoughtful comments.

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<v Speaker 1>So identify a few people that you'd like to get

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<v Speaker 1>to know. Maybe these are people in your industry whose

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<v Speaker 1>work you admire or who friends have told you are interesting.

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<v Speaker 1>You're probably better off choosing about a dozen people you

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<v Speaker 1>can truly follow, rather than a hundred. You'll get to

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<v Speaker 1>stray died by listen to their posts for a while,

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<v Speaker 1>and then when you find a thread you feel you

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<v Speaker 1>can contribute helpfully to chime in. No arguments or name

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<v Speaker 1>calling or other online temptations. You're trying to be of

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<v Speaker 1>service here. Continue to do this, and unless we're talking

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<v Speaker 1>people with millions of followers, almost every influencer notices the

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<v Speaker 1>name of frequent commenters who say interesting stuff. No doubt

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<v Speaker 1>some will start following you. And then when you are

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<v Speaker 1>putting things out into the world like journal articles or

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<v Speaker 1>industry blog posts or virtual presentations, these folks will remember

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<v Speaker 1>your name and you can follow their articles and presentations

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<v Speaker 1>and send them notes about it. Just like that, you

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<v Speaker 1>have a real professional relationship. It doesn't matter that you

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<v Speaker 1>haven't actually seen each other in person now. To be sure,

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<v Speaker 1>someday we will go back to seeing people in person.

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<v Speaker 1>Conferences will return, and we'll meet new industry people there.

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<v Speaker 1>But I've found that conferences tend to go better when

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<v Speaker 1>I've met a lot of people virtually beforehand, and I

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<v Speaker 1>used the in person time. It's just a chance to

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<v Speaker 1>put a name with a face. The real work of

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<v Speaker 1>networking can be done online. The in person stuff it's

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<v Speaker 1>really just the icing on the cake. So today, think

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<v Speaker 1>about how you'd like to connect with people on social media.

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<v Speaker 1>Think about who you might like to connect to. Try

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<v Speaker 1>leaving a comment or two, or replying to a tweet

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<v Speaker 1>or a post, as long as it feels authentic to

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<v Speaker 1>do so. Do this again in a few days. It's networking.

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<v Speaker 1>It just looks a little different in the meantime. This

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<v Speaker 1>is Laura, Thanks for listening, and here's the succeeding in

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<v Speaker 1>the New Corner Office. The New Corner Office is a

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<v Speaker 1>production of I Heart Radio. For more podcasts, visit the

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<v Speaker 1>i Heart Radio app Apple Podcasts or wherever you get

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<v Speaker 1>your favorite shows. H