1
00:00:05,080 --> 00:00:09,879
Speaker 1: Good morning. This is Laura. Welcome to the New Corner Office,

2
00:00:10,400 --> 00:00:13,760
Speaker 1: the podcast where we share strategies for thriving in the

3
00:00:13,840 --> 00:00:18,040
Speaker 1: new world of work, where location and hours are more

4
00:00:18,040 --> 00:00:22,160
Speaker 1: flexible than in the past. Today's tip is about one

5
00:00:22,160 --> 00:00:25,400
Speaker 1: of the best ways to use social media. You can

6
00:00:25,440 --> 00:00:29,320
Speaker 1: network and get to know just about anyone well as

7
00:00:29,320 --> 00:00:32,040
Speaker 1: long as they're not at the Beyonce level of success.

8
00:00:32,880 --> 00:00:36,000
Speaker 1: But with a little time and thoughtfulness, you can form

9
00:00:36,040 --> 00:00:38,400
Speaker 1: relationships with people in your industry in a way that

10
00:00:38,560 --> 00:00:43,640
Speaker 1: just wasn't possible a few years ago. I've been blogging

11
00:00:43,720 --> 00:00:45,879
Speaker 1: for a great many years, and at some point I

12
00:00:45,920 --> 00:00:49,600
Speaker 1: realized that I felt I knew many of my regular commenters,

13
00:00:50,159 --> 00:00:53,519
Speaker 1: even though I had never met them in person. They

14
00:00:53,520 --> 00:00:55,400
Speaker 1: share a little bits of their lives, and as they

15
00:00:55,400 --> 00:00:58,279
Speaker 1: comment on articles, I figure out their views on the universe.

16
00:00:59,040 --> 00:01:01,600
Speaker 1: If I met any of these people in person, no

17
00:01:01,720 --> 00:01:05,360
Speaker 1: doubt we would feel like old friends. Actually, I know

18
00:01:05,440 --> 00:01:08,360
Speaker 1: we would. I first met my co host on the

19
00:01:08,400 --> 00:01:12,360
Speaker 1: Best of Both Worlds podcast, Sarah Heart Hunger, through comments

20
00:01:12,360 --> 00:01:15,880
Speaker 1: we left on each other's blogs. When we did first

21
00:01:15,959 --> 00:01:19,160
Speaker 1: meet in person, we didn't have to spend all of

22
00:01:19,160 --> 00:01:23,040
Speaker 1: our times cycling through small talk. I already knew what

23
00:01:23,120 --> 00:01:26,679
Speaker 1: was big in her mind. Now, I know that few

24
00:01:26,720 --> 00:01:29,640
Speaker 1: people post on blogs multiple times a week anymore, but

25
00:01:29,760 --> 00:01:33,160
Speaker 1: a lot of people are on social media, and for

26
00:01:33,200 --> 00:01:36,319
Speaker 1: all the time it is possible to waste on social media,

27
00:01:36,800 --> 00:01:40,920
Speaker 1: it is also possible to form real connections with thoughtful comments.

28
00:01:42,080 --> 00:01:45,360
Speaker 1: So identify a few people that you'd like to get

29
00:01:45,400 --> 00:01:48,760
Speaker 1: to know. Maybe these are people in your industry whose

30
00:01:48,760 --> 00:01:52,200
Speaker 1: work you admire or who friends have told you are interesting.

31
00:01:53,200 --> 00:01:56,240
Speaker 1: You're probably better off choosing about a dozen people you

32
00:01:56,280 --> 00:01:59,720
Speaker 1: can truly follow, rather than a hundred. You'll get to

33
00:01:59,720 --> 00:02:03,000
Speaker 1: stray died by listen to their posts for a while,

34
00:02:03,080 --> 00:02:04,880
Speaker 1: and then when you find a thread you feel you

35
00:02:04,960 --> 00:02:10,200
Speaker 1: can contribute helpfully to chime in. No arguments or name

36
00:02:10,240 --> 00:02:14,320
Speaker 1: calling or other online temptations. You're trying to be of

37
00:02:14,320 --> 00:02:19,240
Speaker 1: service here. Continue to do this, and unless we're talking

38
00:02:19,280 --> 00:02:24,720
Speaker 1: people with millions of followers, almost every influencer notices the

39
00:02:24,840 --> 00:02:29,960
Speaker 1: name of frequent commenters who say interesting stuff. No doubt

40
00:02:30,080 --> 00:02:33,079
Speaker 1: some will start following you. And then when you are

41
00:02:33,120 --> 00:02:36,000
Speaker 1: putting things out into the world like journal articles or

42
00:02:36,040 --> 00:02:40,720
Speaker 1: industry blog posts or virtual presentations, these folks will remember

43
00:02:40,800 --> 00:02:44,480
Speaker 1: your name and you can follow their articles and presentations

44
00:02:44,520 --> 00:02:47,920
Speaker 1: and send them notes about it. Just like that, you

45
00:02:47,960 --> 00:02:52,760
Speaker 1: have a real professional relationship. It doesn't matter that you

46
00:02:52,880 --> 00:02:57,400
Speaker 1: haven't actually seen each other in person now. To be sure,

47
00:02:57,800 --> 00:03:00,760
Speaker 1: someday we will go back to seeing people in person.

48
00:03:01,560 --> 00:03:04,640
Speaker 1: Conferences will return, and we'll meet new industry people there.

49
00:03:05,480 --> 00:03:08,440
Speaker 1: But I've found that conferences tend to go better when

50
00:03:08,440 --> 00:03:11,920
Speaker 1: I've met a lot of people virtually beforehand, and I

51
00:03:12,000 --> 00:03:15,440
Speaker 1: used the in person time. It's just a chance to

52
00:03:15,520 --> 00:03:18,800
Speaker 1: put a name with a face. The real work of

53
00:03:18,840 --> 00:03:24,440
Speaker 1: networking can be done online. The in person stuff it's

54
00:03:24,480 --> 00:03:28,639
Speaker 1: really just the icing on the cake. So today, think

55
00:03:28,680 --> 00:03:32,120
Speaker 1: about how you'd like to connect with people on social media.

56
00:03:32,440 --> 00:03:35,560
Speaker 1: Think about who you might like to connect to. Try

57
00:03:35,640 --> 00:03:37,920
Speaker 1: leaving a comment or two, or replying to a tweet

58
00:03:38,000 --> 00:03:40,480
Speaker 1: or a post, as long as it feels authentic to

59
00:03:40,520 --> 00:03:45,240
Speaker 1: do so. Do this again in a few days. It's networking.

60
00:03:46,080 --> 00:03:50,800
Speaker 1: It just looks a little different in the meantime. This

61
00:03:50,920 --> 00:03:55,240
Speaker 1: is Laura, Thanks for listening, and here's the succeeding in

62
00:03:55,280 --> 00:04:01,600
Speaker 1: the New Corner Office. The New Corner Office is a

63
00:04:01,640 --> 00:04:05,200
Speaker 1: production of I Heart Radio. For more podcasts, visit the

64
00:04:05,240 --> 00:04:08,440
Speaker 1: i Heart Radio app Apple Podcasts or wherever you get

65
00:04:08,480 --> 00:04:10,640
Speaker 1: your favorite shows. H