WEBVTT - Deussen on Wines From Republic of Georgia (Audio)

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<v Speaker 1>Bloomberg taking Stock the Lux Life, Gold Jewels, unclaimed properties

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<v Speaker 1>of valuable Nay, chuck out that you live in that

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<v Speaker 1>great friend house. Can I be your financial adviser? It's

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<v Speaker 1>good to be king. I thought of your eyes and

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<v Speaker 1>I went right out in bucket. Remember how much I

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<v Speaker 1>wanted a big backyard with Grecian statue s shaped hedges

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<v Speaker 1>and three swimming pools. Well I got that to Bloomberg

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<v Speaker 1>taking Stock the Lux Life on Bloomberg Radio The Lux Life,

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<v Speaker 1>Consider lux Life the future of wine, at least in

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<v Speaker 1>the Republic of Georgia. The Republic of Georgia bordered by

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<v Speaker 1>Russia as well as by Azerbaijan and Armenia, and on

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<v Speaker 1>the coast of the Black Sea. It has been recorded

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<v Speaker 1>through archaeological evidence that winemaking has been going on in

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<v Speaker 1>the Republic of Georgia for about eight thousand years. As

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<v Speaker 1>astounding as that is, we're here to learn more. Christine

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<v Speaker 1>do Pason is the president of Deyson Global Communications, and

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<v Speaker 1>she joins me today. Christine, thank you for being here,

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<v Speaker 1>Thank you for having me. One of the things I

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<v Speaker 1>was doing in terms of research for this is that

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<v Speaker 1>I understand that during conflicts with Russia, In about two

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<v Speaker 1>thousand and six, the Russians decided to ban all of

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<v Speaker 1>the exports of Georgian wine to Russia, and in retaliation,

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<v Speaker 1>they would also increase the price of natural gas for

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<v Speaker 1>the Georgian economy. As a result, the Georgian government has

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<v Speaker 1>decided on an export push to get more people around

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<v Speaker 1>the world to learn about Georgian wine, and they've turned

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<v Speaker 1>to you to help them. Tell us about how you

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<v Speaker 1>got connected with the Georgian wine industry personally, I've worked

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<v Speaker 1>in the wine industry for about thirty years. I formed

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<v Speaker 1>my own PR agency in two thousand two and we

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<v Speaker 1>worked to help countries and wineries become better known in

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<v Speaker 1>the United States. This came to me through actually a

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<v Speaker 1>very good friend of mine whose name is Julie Peterson,

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<v Speaker 1>who owns a great trade relations agency in d C

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<v Speaker 1>who was working with the Ministry of Agriculture of Georgia,

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<v Speaker 1>within which there's a wine agency, because wine is such

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<v Speaker 1>an important export for them, So they asked her if

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<v Speaker 1>her company would help broad in trade awareness, so import

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<v Speaker 1>and distribution of the wines, and then they asked us

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<v Speaker 1>if we'd work with the media to help consumers learn

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<v Speaker 1>about these wines. As well. So what do we need

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<v Speaker 1>to know about Georgian wines other than they have what

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<v Speaker 1>five hundred varietals and explained what is a varietal and

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<v Speaker 1>the depth of the wine industry in the culture. It's

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<v Speaker 1>an amazing culture. I was there in May for the

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<v Speaker 1>first time. I honestly had to look on a map

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<v Speaker 1>to know exactly where I was going. I fluted to

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<v Speaker 1>BLISSI unbelievably beautiful city everybody should visit, and was in

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<v Speaker 1>a completely new culture. I've traveled old all over the world.

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<v Speaker 1>I must have visited thirty five countries. This was completely

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<v Speaker 1>new and unexpected. It's a very protected country. Like you

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<v Speaker 1>spoke about the borders, it's a very protected little area.

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<v Speaker 1>Yet there's been a lot of what should I say,

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<v Speaker 1>the Silk Road used to go through there, so there's

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<v Speaker 1>been a lot of foreign influence as well. Wine has

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<v Speaker 1>been made there since, as we mentioned, eight thousand years ago,

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<v Speaker 1>and because of the long time of wine making, the

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<v Speaker 1>different varieties, which just means types of grapes made for

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<v Speaker 1>wine have proliferated, so they do. They have more than

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<v Speaker 1>five hundred indigenous varieties, whereas even very old wine making

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<v Speaker 1>cultures like say Portugal, have two hundred forty of Vitis vinifera.

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<v Speaker 1>That's the European wine. Grape America has none. So just

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<v Speaker 1>to give you an idea, they have five hundred different

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<v Speaker 1>types of grapes. What are some of the types of

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<v Speaker 1>wines that people learn about? Give us two examples if

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<v Speaker 1>you'd like to learn about white wine from Georgia. The

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<v Speaker 1>part that every the one that most people drink is

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<v Speaker 1>called katsa tell. It looks like er cuts a telly

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<v Speaker 1>when you see it written, but you just say cuts

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<v Speaker 1>a tell. This is the white wine they all drink

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<v Speaker 1>very young with friends with their feasts, which are called supra.

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<v Speaker 1>And it's very savory um yet has a honeyed nose,

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<v Speaker 1>but is dry on the palette, often with flavors like

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<v Speaker 1>apricots and walnuts. Is it expensive? You know, Georgian wine

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<v Speaker 1>is very good value for money because most people don't

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<v Speaker 1>know about it. So you can get very very good

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<v Speaker 1>quality wines for about twenty a bottle, sometimes fifteen, sometimes

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<v Speaker 1>twenty five. But right in that neighborhood, all right, So

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<v Speaker 1>that's cats a telly, and that's the white wine. Tell

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<v Speaker 1>Us about a red wine. A wonderful way to start

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<v Speaker 1>is with the red wine Superavi is the main red

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<v Speaker 1>variety or the main red grape. And it's a very

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<v Speaker 1>friendly wine for you to get used to. It tastes

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<v Speaker 1>some what familiar to us, whereas cats Telly tastes very foreign. Um,

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<v Speaker 1>it's around and it has notes of cherry and pomegranate

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<v Speaker 1>and chocolate and spice. And how much does that go

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<v Speaker 1>for again, you can around twenty dollars. There are some

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<v Speaker 1>that are fifteen, there are some that are anything. And

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<v Speaker 1>there is great value and great quality. Is the government

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<v Speaker 1>of the Republic of Georgia are they putting money behind

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<v Speaker 1>the expansion of the wine industry outside of the country.

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<v Speaker 1>They are, they're investing to help the wines get a

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<v Speaker 1>greater notoriety um in Europe and the United States and Asia.

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<v Speaker 1>And are they able to export everywhere? I mean including

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<v Speaker 1>Russia right now? I mean they've lifted the band. They

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<v Speaker 1>have lifted the band. Those are they make different wines

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<v Speaker 1>for the Russian market. That's a different palette than what

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<v Speaker 1>we find in the United States. They tend to prefer

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<v Speaker 1>a sweeter wine, whereas the United States we tend to

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<v Speaker 1>drink a drier wine. Thank you very much for enlightening US.

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<v Speaker 1>Christine Deyson is the president of Deyson Global, giving us

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<v Speaker 1>details about George and wine. You can follow her on

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<v Speaker 1>Twitter at Drink Georgia. You're listening to taking Stock, I'm

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<v Speaker 1>pim Fox. My co host Kathleen Hayes on vacation. This

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<v Speaker 1>is Bloomberg.