1 00:00:01,280 --> 00:00:06,600 Speaker 1: Bloomberg taking Stock the Lux Life, Gold Jewels, unclaimed properties 2 00:00:06,600 --> 00:00:08,480 Speaker 1: of valuable Nay, chuck out that you live in that 3 00:00:08,520 --> 00:00:11,840 Speaker 1: great friend house. Can I be your financial adviser? It's 4 00:00:11,880 --> 00:00:15,640 Speaker 1: good to be king. I thought of your eyes and 5 00:00:15,640 --> 00:00:17,759 Speaker 1: I went right out in bucket. Remember how much I 6 00:00:17,800 --> 00:00:21,480 Speaker 1: wanted a big backyard with Grecian statue s shaped hedges 7 00:00:21,480 --> 00:00:24,760 Speaker 1: and three swimming pools. Well I got that to Bloomberg 8 00:00:24,800 --> 00:00:29,640 Speaker 1: taking Stock the Lux Life on Bloomberg Radio The Lux Life, 9 00:00:29,680 --> 00:00:33,680 Speaker 1: Consider lux Life the future of wine, at least in 10 00:00:33,720 --> 00:00:37,960 Speaker 1: the Republic of Georgia. The Republic of Georgia bordered by 11 00:00:38,400 --> 00:00:43,120 Speaker 1: Russia as well as by Azerbaijan and Armenia, and on 12 00:00:43,159 --> 00:00:46,400 Speaker 1: the coast of the Black Sea. It has been recorded 13 00:00:46,400 --> 00:00:50,120 Speaker 1: through archaeological evidence that winemaking has been going on in 14 00:00:50,159 --> 00:00:55,959 Speaker 1: the Republic of Georgia for about eight thousand years. As 15 00:00:56,000 --> 00:00:59,680 Speaker 1: astounding as that is, we're here to learn more. Christine 16 00:00:59,800 --> 00:01:03,040 Speaker 1: do Pason is the president of Deyson Global Communications, and 17 00:01:03,280 --> 00:01:05,800 Speaker 1: she joins me today. Christine, thank you for being here, 18 00:01:05,880 --> 00:01:07,880 Speaker 1: Thank you for having me. One of the things I 19 00:01:07,920 --> 00:01:10,120 Speaker 1: was doing in terms of research for this is that 20 00:01:10,120 --> 00:01:14,480 Speaker 1: I understand that during conflicts with Russia, In about two 21 00:01:14,520 --> 00:01:19,560 Speaker 1: thousand and six, the Russians decided to ban all of 22 00:01:19,600 --> 00:01:24,480 Speaker 1: the exports of Georgian wine to Russia, and in retaliation, 23 00:01:24,520 --> 00:01:29,119 Speaker 1: they would also increase the price of natural gas for 24 00:01:29,240 --> 00:01:33,480 Speaker 1: the Georgian economy. As a result, the Georgian government has 25 00:01:33,520 --> 00:01:37,480 Speaker 1: decided on an export push to get more people around 26 00:01:37,520 --> 00:01:40,559 Speaker 1: the world to learn about Georgian wine, and they've turned 27 00:01:40,560 --> 00:01:42,480 Speaker 1: to you to help them. Tell us about how you 28 00:01:42,560 --> 00:01:48,000 Speaker 1: got connected with the Georgian wine industry personally, I've worked 29 00:01:48,000 --> 00:01:51,279 Speaker 1: in the wine industry for about thirty years. I formed 30 00:01:51,320 --> 00:01:54,240 Speaker 1: my own PR agency in two thousand two and we 31 00:01:54,360 --> 00:01:58,480 Speaker 1: worked to help countries and wineries become better known in 32 00:01:58,520 --> 00:02:01,720 Speaker 1: the United States. This came to me through actually a 33 00:02:01,800 --> 00:02:04,280 Speaker 1: very good friend of mine whose name is Julie Peterson, 34 00:02:04,320 --> 00:02:07,280 Speaker 1: who owns a great trade relations agency in d C 35 00:02:08,040 --> 00:02:12,799 Speaker 1: who was working with the Ministry of Agriculture of Georgia, 36 00:02:13,120 --> 00:02:16,119 Speaker 1: within which there's a wine agency, because wine is such 37 00:02:16,120 --> 00:02:19,600 Speaker 1: an important export for them, So they asked her if 38 00:02:19,639 --> 00:02:22,720 Speaker 1: her company would help broad in trade awareness, so import 39 00:02:22,760 --> 00:02:25,360 Speaker 1: and distribution of the wines, and then they asked us 40 00:02:25,360 --> 00:02:28,240 Speaker 1: if we'd work with the media to help consumers learn 41 00:02:28,280 --> 00:02:30,520 Speaker 1: about these wines. As well. So what do we need 42 00:02:30,600 --> 00:02:33,520 Speaker 1: to know about Georgian wines other than they have what 43 00:02:33,760 --> 00:02:38,200 Speaker 1: five hundred varietals and explained what is a varietal and 44 00:02:38,400 --> 00:02:41,360 Speaker 1: the depth of the wine industry in the culture. It's 45 00:02:41,360 --> 00:02:44,840 Speaker 1: an amazing culture. I was there in May for the 46 00:02:44,880 --> 00:02:48,480 Speaker 1: first time. I honestly had to look on a map 47 00:02:48,600 --> 00:02:51,680 Speaker 1: to know exactly where I was going. I fluted to 48 00:02:51,720 --> 00:02:57,240 Speaker 1: BLISSI unbelievably beautiful city everybody should visit, and was in 49 00:02:57,280 --> 00:03:01,160 Speaker 1: a completely new culture. I've traveled old all over the world. 50 00:03:01,480 --> 00:03:05,120 Speaker 1: I must have visited thirty five countries. This was completely 51 00:03:05,200 --> 00:03:08,800 Speaker 1: new and unexpected. It's a very protected country. Like you 52 00:03:08,840 --> 00:03:11,919 Speaker 1: spoke about the borders, it's a very protected little area. 53 00:03:12,880 --> 00:03:19,000 Speaker 1: Yet there's been a lot of what should I say, 54 00:03:19,040 --> 00:03:20,960 Speaker 1: the Silk Road used to go through there, so there's 55 00:03:20,960 --> 00:03:25,079 Speaker 1: been a lot of foreign influence as well. Wine has 56 00:03:25,120 --> 00:03:28,040 Speaker 1: been made there since, as we mentioned, eight thousand years ago, 57 00:03:29,120 --> 00:03:33,240 Speaker 1: and because of the long time of wine making, the 58 00:03:33,360 --> 00:03:36,560 Speaker 1: different varieties, which just means types of grapes made for 59 00:03:36,600 --> 00:03:40,000 Speaker 1: wine have proliferated, so they do. They have more than 60 00:03:40,120 --> 00:03:45,480 Speaker 1: five hundred indigenous varieties, whereas even very old wine making 61 00:03:45,520 --> 00:03:49,440 Speaker 1: cultures like say Portugal, have two hundred forty of Vitis vinifera. 62 00:03:49,600 --> 00:03:53,080 Speaker 1: That's the European wine. Grape America has none. So just 63 00:03:53,120 --> 00:03:55,600 Speaker 1: to give you an idea, they have five hundred different 64 00:03:55,640 --> 00:03:58,800 Speaker 1: types of grapes. What are some of the types of 65 00:03:58,840 --> 00:04:03,120 Speaker 1: wines that people learn about? Give us two examples if 66 00:04:03,200 --> 00:04:06,320 Speaker 1: you'd like to learn about white wine from Georgia. The 67 00:04:06,560 --> 00:04:08,720 Speaker 1: part that every the one that most people drink is 68 00:04:08,760 --> 00:04:11,920 Speaker 1: called katsa tell. It looks like er cuts a telly 69 00:04:12,000 --> 00:04:13,880 Speaker 1: when you see it written, but you just say cuts 70 00:04:13,880 --> 00:04:16,640 Speaker 1: a tell. This is the white wine they all drink 71 00:04:17,000 --> 00:04:20,680 Speaker 1: very young with friends with their feasts, which are called supra. 72 00:04:21,720 --> 00:04:25,840 Speaker 1: And it's very savory um yet has a honeyed nose, 73 00:04:26,480 --> 00:04:29,080 Speaker 1: but is dry on the palette, often with flavors like 74 00:04:29,160 --> 00:04:33,880 Speaker 1: apricots and walnuts. Is it expensive? You know, Georgian wine 75 00:04:33,960 --> 00:04:36,560 Speaker 1: is very good value for money because most people don't 76 00:04:36,560 --> 00:04:38,720 Speaker 1: know about it. So you can get very very good 77 00:04:38,800 --> 00:04:44,000 Speaker 1: quality wines for about twenty a bottle, sometimes fifteen, sometimes 78 00:04:43,320 --> 00:04:45,640 Speaker 1: twenty five. But right in that neighborhood, all right, So 79 00:04:45,680 --> 00:04:47,920 Speaker 1: that's cats a telly, and that's the white wine. Tell 80 00:04:48,000 --> 00:04:50,520 Speaker 1: Us about a red wine. A wonderful way to start 81 00:04:50,560 --> 00:04:53,919 Speaker 1: is with the red wine Superavi is the main red 82 00:04:54,080 --> 00:04:57,200 Speaker 1: variety or the main red grape. And it's a very 83 00:04:57,320 --> 00:04:59,760 Speaker 1: friendly wine for you to get used to. It tastes 84 00:04:59,760 --> 00:05:04,320 Speaker 1: some what familiar to us, whereas cats Telly tastes very foreign. Um, 85 00:05:04,320 --> 00:05:07,760 Speaker 1: it's around and it has notes of cherry and pomegranate 86 00:05:07,839 --> 00:05:10,760 Speaker 1: and chocolate and spice. And how much does that go 87 00:05:10,839 --> 00:05:14,040 Speaker 1: for again, you can around twenty dollars. There are some 88 00:05:14,120 --> 00:05:17,120 Speaker 1: that are fifteen, there are some that are anything. And 89 00:05:17,160 --> 00:05:20,359 Speaker 1: there is great value and great quality. Is the government 90 00:05:20,400 --> 00:05:23,480 Speaker 1: of the Republic of Georgia are they putting money behind 91 00:05:23,920 --> 00:05:27,200 Speaker 1: the expansion of the wine industry outside of the country. 92 00:05:27,360 --> 00:05:30,000 Speaker 1: They are, they're investing to help the wines get a 93 00:05:30,000 --> 00:05:35,160 Speaker 1: greater notoriety um in Europe and the United States and Asia. 94 00:05:35,360 --> 00:05:38,040 Speaker 1: And are they able to export everywhere? I mean including 95 00:05:38,120 --> 00:05:40,280 Speaker 1: Russia right now? I mean they've lifted the band. They 96 00:05:40,279 --> 00:05:43,719 Speaker 1: have lifted the band. Those are they make different wines 97 00:05:43,760 --> 00:05:46,600 Speaker 1: for the Russian market. That's a different palette than what 98 00:05:46,640 --> 00:05:48,920 Speaker 1: we find in the United States. They tend to prefer 99 00:05:48,960 --> 00:05:51,560 Speaker 1: a sweeter wine, whereas the United States we tend to 100 00:05:51,640 --> 00:05:55,120 Speaker 1: drink a drier wine. Thank you very much for enlightening US. 101 00:05:55,320 --> 00:05:59,080 Speaker 1: Christine Deyson is the president of Deyson Global, giving us 102 00:05:59,120 --> 00:06:02,240 Speaker 1: details about George and wine. You can follow her on 103 00:06:02,279 --> 00:06:06,960 Speaker 1: Twitter at Drink Georgia. You're listening to taking Stock, I'm 104 00:06:07,000 --> 00:06:10,719 Speaker 1: pim Fox. My co host Kathleen Hayes on vacation. This 105 00:06:11,200 --> 00:06:12,200 Speaker 1: is Bloomberg.