WEBVTT - Andra Hall Full Interview 0:00:00.080 --> 0:00:02.080 My next guest. Four. We go way back, just because 0:00:02.080 --> 0:00:04.360 it back over back to the Steve Harry Morning Show days. 0:00:05.160 --> 0:00:08.840 Her grandmother advice is the best. She followed her grandmother's advice, 0:00:08.960 --> 0:00:10.840 it's best to do one thing and do it really, 0:00:10.840 --> 0:00:13.880 really well, and equipped with her mama's knack for bacon. 0:00:14.280 --> 0:00:17.280 She's the owner and created force behind Camic Cakes LLC. 0:00:17.520 --> 0:00:20.720 Camic Kicks is a chain of gour mat cupcake bootteats 0:00:20.760 --> 0:00:25.040 which originated in Jacksonville and two thousand and fourteen Andrew 0:00:25.720 --> 0:00:29.360 extended the brand to incorporate ice cream and form Camic 0:00:29.400 --> 0:00:33.080 Cakes Creamery. Uh. She extended his brand to incorporate ice 0:00:33.080 --> 0:00:36.800 cream and and and all kinds of ice cream like pineapple, 0:00:36.840 --> 0:00:41.440 upside dow cake, apple pie. For now they're pudding, uh, 0:00:42.240 --> 0:00:45.040 but become, which is my all time favor. By the way. 0:00:45.200 --> 0:00:47.880 She's also been featured on The Best Thing You've Ever 0:00:48.080 --> 0:00:50.400 Ate eight. When I saw that episode with the with 0:00:50.440 --> 0:00:52.680 the red velvet and then the butter of a calm 0:00:53.159 --> 0:01:01.160 in between sandwich, I'll please welcome to believe the money 0:01:01.160 --> 0:01:03.760 to make conversation my girl A long time, long time 0:01:04.240 --> 0:01:08.160 uh since the Steve hard Morning Show days. Ms Andre, Yes, 0:01:09.720 --> 0:01:16.720 you great great way. You know, I'm not broke. I'm 0:01:16.720 --> 0:01:20.679 not I have following along the wayside. The first people 0:01:20.680 --> 0:01:23.040 I knew I was got dressed up. Extra people that 0:01:23.120 --> 0:01:25.199 saw me back in the day. Now to go, No, Rashaw, 0:01:25.319 --> 0:01:29.000 still gotta going going up. Here's the beautiful thing about 0:01:29.040 --> 0:01:31.640 our relationship. I got to see you at the early stages. 0:01:32.240 --> 0:01:34.160 And at the early stage it was about put getting 0:01:34.200 --> 0:01:38.880 your brand out, samples, sharing samples, anything you can do 0:01:39.000 --> 0:01:42.440 to get on the morning show. Usually lets the Steve 0:01:42.520 --> 0:01:46.160 Harry Morning Show team sample your product. You know, it 0:01:46.240 --> 0:01:48.280 was always you know, and Monica was one of your 0:01:48.320 --> 0:01:52.080 big fans. She Monica Bars now yeah, one of the 0:01:52.120 --> 0:01:54.840 executive producer. These current exactive producers of Steve hard Morning 0:01:54.880 --> 0:01:58.120 Show introduced us and created the relationship. So tell us 0:01:58.160 --> 0:02:00.800 about you know. I mentioned your grandmother, then I mentioned 0:02:00.800 --> 0:02:03.320 the natural talent. But you was in the corporate world 0:02:03.360 --> 0:02:06.400 prior to all this, starting state government, right out of 0:02:06.920 --> 0:02:11.760 high school, out of high school, head four jobs. Like no, 0:02:11.840 --> 0:02:15.680 I'm not Jamaican, but right out of high school I was. 0:02:16.000 --> 0:02:17.720 While in high school, I was a cashier at the 0:02:17.720 --> 0:02:20.720 grocery store. Then I wanted to see what was happening 0:02:20.720 --> 0:02:23.200 over in the bakery department. So another store hired me 0:02:23.240 --> 0:02:26.800 as a cake decorator. So I worried at two grocery stores. Okay, okay, 0:02:26.840 --> 0:02:29.600 before let's let's I love when people just slide past, 0:02:30.320 --> 0:02:33.440 just say anything about baking in college. Didn't say anything 0:02:33.480 --> 0:02:36.760 about the corporate job, state job, right, and you know, 0:02:36.840 --> 0:02:40.240 sudden somebody hired you to be a cake decorate. Well, yes, 0:02:40.320 --> 0:02:47.880 but I always baked so as a little girl starting off. Yeah, always, always, always, 0:02:48.040 --> 0:02:50.239 So that was just something that I didn't you could 0:02:50.280 --> 0:02:52.760 just automatically just knew how to decorate, you just know, 0:02:52.919 --> 0:02:55.720 I mean, it took practice so over time, just like 0:02:56.120 --> 0:02:58.000 I remember. I don't know they still do, but I 0:02:58.040 --> 0:03:00.280 remember the little Wilton course that you could take, like 0:03:00.320 --> 0:03:03.760 at Joean's Fabric. So I took those courses. It was 0:03:03.800 --> 0:03:06.280 just something I always wanted to do. Just whenever I 0:03:06.320 --> 0:03:07.840 had some downtime, I would just get in there and 0:03:07.880 --> 0:03:10.520 just kind of tinker around in the decorating. Just being 0:03:10.560 --> 0:03:13.960 able to write a name, decorate cakes, do wedding cakes, 0:03:14.520 --> 0:03:18.000 all these different colors and get it right. The piping 0:03:18.240 --> 0:03:22.200 and piping that's not your boy, you're barking bake, you know, 0:03:22.240 --> 0:03:27.560 you know, but well, I mean that's not I mean, 0:03:27.600 --> 0:03:30.080 there are people who are a true artist, and I 0:03:30.120 --> 0:03:32.760 realized that that wasn't really my forte. I'm like you, 0:03:32.800 --> 0:03:36.320 I'm more of a baker. But I enjoyed the artistry 0:03:36.320 --> 0:03:38.840 of us. I wanted to learn it, and as I 0:03:38.960 --> 0:03:41.440 learned more about it, I realized that I don't know 0:03:41.440 --> 0:03:45.640 if that's really the I want to go down. But so, yeah, 0:03:45.720 --> 0:03:50.480 so I did that. So cashier Kate decreator my dad 0:03:50.480 --> 0:03:53.120 had back in the day, I guess now we call 0:03:53.200 --> 0:03:56.000 the food trucks, but he had a business very similar 0:03:56.320 --> 0:03:58.680 that worked with him, and I worked with the state. Okay, 0:03:58.760 --> 0:04:00.680 So and I went to school. Well, it is the 0:04:00.680 --> 0:04:02.640 beauty of all those things you're talking about, you know, 0:04:02.720 --> 0:04:06.200 the food truck, cashier, all these things really prepared you 0:04:06.520 --> 0:04:09.640 for being an entrepreneur, Yes, because you had to learn that. 0:04:09.640 --> 0:04:11.240 That's why I would tell people what you did in 0:04:11.280 --> 0:04:13.960 your early twenties really prepared for what you're gonna do now. 0:04:14.040 --> 0:04:16.280 I really I always hold that true because all those 0:04:16.320 --> 0:04:18.679 skills sets that you mastered, because you have the master 0:04:18.760 --> 0:04:21.640 the kid. And even though your mom said, grandmother said 0:04:21.680 --> 0:04:24.440 do one thing really well, really well. But but but 0:04:24.680 --> 0:04:28.640 I would say, now you're doing multiple things really well 0:04:28.920 --> 0:04:33.640 under the guise of an entrepreneur. Yes, I mean, but 0:04:33.680 --> 0:04:35.840 you know it's hard. We're more critical on ourselves. So 0:04:36.360 --> 0:04:38.720 from the from you know, I see it up close, 0:04:39.040 --> 0:04:41.200 and I often wonder I'm like a man really doing 0:04:41.240 --> 0:04:43.960 it really really well. But at that time, I only 0:04:43.960 --> 0:04:46.080 focused on that one thing, and I didn't let all 0:04:46.120 --> 0:04:49.920 these other things just right. Right, So camic cakes name 0:04:50.160 --> 0:04:53.080 because of your dog, my daughter, Camillo. I just chopped 0:04:53.120 --> 0:04:57.039 off the last three lessons, and so that then became 0:04:57.040 --> 0:05:01.560 a business. Okay, Now when you came into my life, 0:05:02.040 --> 0:05:04.880 where were you there with your business? I was three 0:05:04.920 --> 0:05:08.159 stores in it. Just moved to Atlanta from Jacksonville, Florida. 0:05:08.839 --> 0:05:13.440 UM opened the store on Peachtree. So Naive didn't borrow 0:05:13.480 --> 0:05:16.520 it across from doctor Donuts. No, we don't talk about 0:05:16.520 --> 0:05:23.719 donuts when we're talking about I'm just trying. I dropped 0:05:23.720 --> 0:05:26.200 our Peatree headed to linux Ball. Yeah, and so I 0:05:26.279 --> 0:05:29.640 dropped by all the time I go. For those who 0:05:29.640 --> 0:05:31.560 have been in Atlanta for very long time, that's where 0:05:31.600 --> 0:05:37.640 Justice was. Yes, across the street from you too much. 0:05:38.279 --> 0:05:42.520 But yeah, so I came here from Jacksonville, didn't think 0:05:42.520 --> 0:05:44.960 I was gonna move. I was so naive, really off 0:05:44.960 --> 0:05:46.920 to turn them, and I thought I was just gonna 0:05:46.960 --> 0:05:51.080 open the store and commute maybe twice a month back 0:05:51.160 --> 0:05:53.880 to it. I got here and I stayed with about 0:05:53.920 --> 0:05:58.920 three outfits and figured it out. So and so. So 0:05:59.240 --> 0:06:03.159 now when I met your three stores, I'll just want 0:06:03.160 --> 0:06:07.120 to start a business and moved to a state like Atlanta, Georgia. 0:06:07.520 --> 0:06:09.120 You have to have a certain amount of courage, a 0:06:09.120 --> 0:06:11.120 certain amount of planning. Can you talk about that, that 0:06:11.200 --> 0:06:13.920 whole process of that first store, the first store. So 0:06:14.160 --> 0:06:16.680 I think courage is I remember my Angela said, if 0:06:16.720 --> 0:06:18.960 you don't have courage, you really can't do practice any 0:06:19.000 --> 0:06:22.520 of the other things. So UM, I think urage is 0:06:22.560 --> 0:06:26.719 the main one. But that very first store. I don't 0:06:26.720 --> 0:06:28.839 know how much time I have, but if I just 0:06:28.839 --> 0:06:35.839 just talk started UM Candy Cakes. Prior to that, I 0:06:35.960 --> 0:06:39.760 was in corporate. So I transitioned from UM state government 0:06:39.800 --> 0:06:43.640 to corporate. My daughter was born. About a year old 0:06:43.920 --> 0:06:46.480 into it, she got really sick and we had to 0:06:46.520 --> 0:06:48.520 rushed to the well, not rushed her to the hospital. 0:06:48.600 --> 0:06:50.440 She she went in for what we thought was just 0:06:50.480 --> 0:06:54.560 a simple perceived While recovering from ad nois being removed 0:06:54.839 --> 0:06:58.960 in councils. She flat behind. She had to be rushed 0:06:59.000 --> 0:07:01.520 to I see you. Things just happened so quickly, like 0:07:01.720 --> 0:07:05.360 what's going on. Um. She didn't wake up until two 0:07:05.440 --> 0:07:07.880 days later. But after she woke up, it took some 0:07:07.920 --> 0:07:10.880 time to get her back on track. So throughout that process, 0:07:11.000 --> 0:07:13.520 I realized that I can't maintain this whole time job. 0:07:13.640 --> 0:07:15.920 I had to let that go. My husband at the 0:07:16.000 --> 0:07:18.520 time ended up taking on a part time job just 0:07:18.560 --> 0:07:21.920 to help me. End me still wasn't enough. So daughters 0:07:21.960 --> 0:07:24.640 out of the hospital. Now we're doing therapy during the 0:07:24.720 --> 0:07:28.880 daytime at nighttime. I ended up taking, uh, basically a 0:07:28.880 --> 0:07:30.560 minimum wage job. I was thinking that I was an 0:07:30.560 --> 0:07:33.640 hour working at a clerk in a hotel, um, a 0:07:33.760 --> 0:07:37.440 night auditor at a hotel, and um, so that was 0:07:37.440 --> 0:07:39.560 the graveyard shift. I had a lot of time on 0:07:39.600 --> 0:07:42.080 my hands, Like I mean, I just literally had to 0:07:42.080 --> 0:07:45.280 stay away. But during that time, as I got closer 0:07:45.360 --> 0:07:47.760 to her getting better, I said, will I go back 0:07:47.760 --> 0:07:49.920 into the corporate or will I do what I love 0:07:50.000 --> 0:07:52.160 to do? So I started working on this business plan, 0:07:52.360 --> 0:07:54.240 just put it together. I adn't have a dime in 0:07:54.320 --> 0:07:56.400 my name just but I just started putting this business 0:07:56.400 --> 0:07:59.560 playing together, and um, when it was time to open 0:07:59.680 --> 0:08:02.760 the first store, I had this business plan at this 0:08:02.880 --> 0:08:06.520 idea had great products based off of what I cheered 0:08:06.520 --> 0:08:09.320 with people in the feedback I had gotten back, um, 0:08:09.440 --> 0:08:11.720 and no one to help fund it. I went to 0:08:11.760 --> 0:08:17.520 family members and like, you stupid you that money? Yeah, 0:08:17.760 --> 0:08:21.840 you get real crazy, gonna make a living selling cupcake? Okay. 0:08:22.080 --> 0:08:24.360 So anyway, when ended up happening was we had. The 0:08:24.360 --> 0:08:26.040 only thing we had to our name was a lot 0:08:26.040 --> 0:08:29.240 of first little started home and so refinance that home 0:08:29.680 --> 0:08:33.520 took out a little bit of money enough to really 0:08:33.600 --> 0:08:35.160 we had to pay off some bills that was part 0:08:35.200 --> 0:08:39.000 of guarantee UM, but it was enough to just buy 0:08:39.000 --> 0:08:42.640 some used equipment. I mean we literally painted the walls ourselves, 0:08:42.800 --> 0:08:45.439 and just enough to get those doors open. After we 0:08:45.480 --> 0:08:47.760 got those doors, I've only had five hundred dollars to 0:08:47.800 --> 0:08:52.480 my name. This had to work. The only employee and 0:08:52.559 --> 0:08:55.280 my husband at the time at taking off some time 0:08:55.320 --> 0:09:03.240 from his job, so we had to so UM, got it, 0:09:03.320 --> 0:09:05.440 got it opened on our very first end. Because I 0:09:05.440 --> 0:09:07.839 had to feel every I was the dishwasher, I was 0:09:07.880 --> 0:09:09.600 the baker, I was the decorate. I was everything. I 0:09:09.640 --> 0:09:11.839 was the PR person and I sent out a press 0:09:11.840 --> 0:09:14.760 release to every outlet. I mean, I googled how to. 0:09:15.840 --> 0:09:17.800 I was part of the but you were three stores 0:09:17.840 --> 0:09:21.120 in when I met you, and so I am when 0:09:21.160 --> 0:09:22.960 I sit out that press release. I was able to 0:09:22.960 --> 0:09:25.080 get UM the Morning News to cover us on our 0:09:25.120 --> 0:09:29.240 opening day. And because of that UM coverage, we sold 0:09:29.240 --> 0:09:32.040 out like within three hours the opening and then congratulation 0:09:32.840 --> 0:09:35.240 you know hit since then, Now you have those stores 0:09:35.280 --> 0:09:38.040 in the Jacksonville you one store in Jacksonville, Tistle Town, 0:09:38.400 --> 0:09:42.200 and you have stores in Atlanta at Buckheads, Findings, Camp 0:09:42.200 --> 0:09:45.880 Creek and and do you manage to get to all 0:09:45.880 --> 0:09:47.679 those stores or how do you do? Not on a 0:09:47.720 --> 0:09:50.520 daily basis, I don't manage. So do you zoom? How 0:09:50.520 --> 0:09:55.840 do you manage those stores? UM video conference? I don't 0:09:55.840 --> 0:10:00.880 do that? But no with help UM. Good managers trying 0:10:00.920 --> 0:10:04.080 to stay And that's that's key, right, it is the key. 0:10:04.240 --> 0:10:05.679 Now I know we're about there in this break, We're 0:10:05.679 --> 0:10:07.160 going to go to the next break. Now do you 0:10:07.240 --> 0:10:11.280 have like something like a secret secret recipes that you 0:10:11.320 --> 0:10:13.640 have to like bake the doll yourself and then they 0:10:13.679 --> 0:10:16.160 go do it? How does that work. So in terms 0:10:16.200 --> 0:10:19.040 of how we bake, we have recipes that we use 0:10:19.600 --> 0:10:23.720 and um, I mean they're secret to us, right, They're 0:10:23.760 --> 0:10:25.920 not in a cookbook. Right. What I'm saying is that 0:10:26.040 --> 0:10:28.319 you know, like certain like the cocoa cola got, the 0:10:28.440 --> 0:10:33.800 recipe have to be made like I would say that 0:10:33.880 --> 0:10:37.080 we have reached that stage because I saw the best 0:10:37.080 --> 0:10:39.400 thing that you could eat. You know, I just saw you. 0:10:39.400 --> 0:10:45.480 They just said a little little flower. No measurements, but 0:10:45.559 --> 0:10:50.720 they measurements. Actually I shared it. Great, I'm talking about 0:10:50.720 --> 0:10:53.520 Girl's all she said about I'd calling my girl because 0:10:53.520 --> 0:10:56.280 they go way back at three stores in that's's doing 0:10:56.320 --> 0:10:58.960 fantastic business. I'm happy to have home. I'll show money 0:10:58.960 --> 0:11:01.320 making conversation with at my camic cakes when we come back, 0:11:01.360 --> 0:11:04.640 and we'll talk about that ice cream. I didn't know you. Yeah, 0:11:04.760 --> 0:11:07.040 when you were doing ice cream. Came out to Rashan. 0:11:07.160 --> 0:11:09.080 That's when I moved to Chicago during the talk show 0:11:09.080 --> 0:11:10.959 with Steve Harvard. Here we'll come back a lot more 0:11:11.320 --> 0:11:15.560 fantastic looks great took one of the main conversations coming 0:11:15.640 --> 0:11:23.200 right back. Yes, yes, this Roshan McDonald and you're listening 0:11:23.200 --> 0:11:28.040 to money making conversation radio show podcast. Uh, Spotify the 0:11:28.120 --> 0:11:32.800 most Spotify not correct you. I'm growing, girl, I'm growing. 0:11:33.840 --> 0:11:36.319 You can hear me in California. You can hear me Louisiana. 0:11:36.440 --> 0:11:38.319 You can hear me in South Carolina. You can hear 0:11:38.360 --> 0:11:40.480 me in North Carolina. Of course, you can hear me 0:11:40.480 --> 0:11:42.719 in Atlanta, Georgia, which is most important because that's where 0:11:42.720 --> 0:11:45.200 I'm based. Camic Cakes. I wanna call it the camic 0:11:45.280 --> 0:11:50.839 Cake queen camic Cakes. You know you got five stores 0:11:51.320 --> 0:11:53.800 when I met you here three yes, and um, and 0:11:53.840 --> 0:11:57.160 we've had more. But you know, well, it's all about 0:11:57.240 --> 0:12:00.400 understanding your model, right, correct, and so you can miss 0:12:00.440 --> 0:12:05.000 hall here now. Now, before I left, Oh, before I left, 0:12:05.040 --> 0:12:08.000 you are, we were George doing cakes. And I want 0:12:08.040 --> 0:12:10.680 to get something straight. Now, you do more than just cupcakes. 0:12:11.120 --> 0:12:13.160 Let's talk about that first. So I make sure your brand, 0:12:13.200 --> 0:12:15.760 how big your brand is? So when we started started 0:12:15.800 --> 0:12:18.360 off as a cupcake bakery only, and a lot of 0:12:18.400 --> 0:12:21.400 people may ask at the beginning, why just cupcakes? Why 0:12:21.400 --> 0:12:23.640 I just focus on that one the area. Well, one 0:12:23.679 --> 0:12:25.240 thing I wanted to do is I wanted to make 0:12:25.280 --> 0:12:27.760 sure that I did something that was controllable and I 0:12:27.800 --> 0:12:30.880 could actually see as being scalable too. So that's why 0:12:31.080 --> 0:12:36.920 cupcakes and um. Since then we've incorporated cakes because we 0:12:37.040 --> 0:12:38.880 just heard it over and over again. But I want 0:12:38.920 --> 0:12:40.840 you all to do my birthday cakes. So we added 0:12:40.840 --> 0:12:43.360 in the cakes, and we started doing a line of buntcakes. 0:12:43.520 --> 0:12:47.319 So we added in layer cakes. Then we did the bunkcakes. Um, 0:12:47.440 --> 0:12:50.440 and then there's a separate line of cakes that my 0:12:50.480 --> 0:12:52.880 own personal brand is called Underhall Living. It's a mixture 0:12:52.920 --> 0:12:57.720 of cakes and flesh, fresh flowers and um, the ice cream. 0:12:57.960 --> 0:13:02.320 So why have I seen you on all these cooking shows, 0:13:02.440 --> 0:13:05.719 these judges? Come on? Now you got the personality of 0:13:05.720 --> 0:13:10.680 this hall you think, Yes, you do, you do. You're fantastic, 0:13:10.679 --> 0:13:13.400 a great small articulate. Why am I seeing you on 0:13:13.480 --> 0:13:15.400 these I don't know. I would love to be on. 0:13:15.880 --> 0:13:18.400 Why I'm seeing the reality TV world? And came you 0:13:18.400 --> 0:13:21.160 said we're gonna make it. I've had a couple of 0:13:21.520 --> 0:13:23.839 knocks on the door, but nothing else particular. What was 0:13:23.880 --> 0:13:26.480 gonna happen? Because you're you're small. I'm very small and 0:13:26.960 --> 0:13:29.480 see that you can get it too. Now let's talk 0:13:29.520 --> 0:13:32.560 about the whole process of because you know we talked 0:13:32.559 --> 0:13:34.319 about earlier, because I looked at you, what do your 0:13:34.320 --> 0:13:36.720 list of my girls? And the girls is a very 0:13:36.920 --> 0:13:39.400 I won't say, it's kind of like a premium lie. Yes, 0:13:40.000 --> 0:13:44.280 every cake is thirty nine dollars with liquors or liquors. 0:13:45.760 --> 0:13:49.280 And now now I asked you by German chocolate kkey 0:13:49.480 --> 0:13:52.320 because that's my favorite, be selfish, and you said, what 0:13:52.360 --> 0:13:55.600 about German? So the thing about German chocolate Kate, one, 0:13:55.679 --> 0:13:58.120 it is expensive to make. So from the business side, 0:13:58.120 --> 0:14:01.040 you're always looking at your food costs for everything, and 0:14:01.080 --> 0:14:04.679 any other part is people either love coconut, I hate coconut. 0:14:04.720 --> 0:14:07.760 So for us, just through the Camy cakes that we 0:14:07.840 --> 0:14:12.360 learned that that flavor is a mediocre seller. Now you 0:14:12.400 --> 0:14:20.320 have a Delilah Yes yes, Hattie Yes, Lola, Lucy Monroe 0:14:21.160 --> 0:14:25.000 ro yes say yes. And Ruby is a buntcake? Yes 0:14:25.040 --> 0:14:28.000 it is. Now how Ruby stands out as a bunkcake. Well, 0:14:28.040 --> 0:14:30.400 they're all these are three layer cakes that they are, 0:14:31.000 --> 0:14:33.440 but they're all six inch cakes. So they're all personal cakes. 0:14:34.400 --> 0:14:37.320 And that's all I need. All I need is still share. 0:14:38.960 --> 0:14:42.880 I gotta share my little six there's enough to share 0:14:43.280 --> 0:14:48.360 or about six people. But I mean the whole concept 0:14:48.520 --> 0:14:52.280 is it's your own personal cake. Absolutely, Now, how did 0:14:52.320 --> 0:14:54.840 that concept come about? It came about because I love 0:14:55.000 --> 0:14:58.200 edible arrangements and I like the idea and I'm not 0:14:58.240 --> 0:15:00.520 trying to talk up another brand, but I just like 0:15:00.640 --> 0:15:04.560 that whole concept of them receiving something that looks beautiful 0:15:04.680 --> 0:15:08.200 but still edible, and it is there are very attractive yes, 0:15:08.680 --> 0:15:11.480 and um, I just and of course you know I 0:15:11.520 --> 0:15:14.720 love Kate, but I also love flowers and I just 0:15:14.720 --> 0:15:16.360 wanted to combine the two and I just thought it 0:15:16.360 --> 0:15:20.040 would be a beautiful kift you. I love you hitting 0:15:20.080 --> 0:15:24.400 all hotspots. You know, our relationships started with cupcakes, then 0:15:24.440 --> 0:15:28.240 you went to the cakes and the ice cream. How 0:15:28.240 --> 0:15:31.280 did the ice cream? Ice cream? Ice cream came about? Again, 0:15:31.440 --> 0:15:34.800 listening to our customers. It would come in and said, 0:15:34.920 --> 0:15:37.840 I wish you had ice cream with my cupcake. Really yes, 0:15:38.560 --> 0:15:41.440 and that is literally how it came about. Now you 0:15:41.480 --> 0:15:43.000 have let me just talk. Let me go through some 0:15:43.040 --> 0:15:46.160 of these flavors here. You know you got the butter, 0:15:46.520 --> 0:15:49.360 which is standard. Great, great, you know that's my all 0:15:49.400 --> 0:15:51.840 time And can I briefly describe how we make a 0:15:56.520 --> 0:15:59.480 describe so it s notis with the deacons. Of course 0:15:59.560 --> 0:16:05.680 we use George stop cans PACs because depending on where 0:16:05.680 --> 0:16:09.080 you from. I'm from Dirt Roads and Florida, So so 0:16:09.160 --> 0:16:11.360 that's why I pronounced it the way I do. But 0:16:11.640 --> 0:16:14.840 so it starts with that and we toast them with 0:16:14.960 --> 0:16:19.200 butter and then once they come in so it's just 0:16:19.280 --> 0:16:26.040 in his but so that's that's that's the base because 0:16:26.080 --> 0:16:31.280 I love that sweet salt. Yeah, dig in there, yes, yes, yes, 0:16:32.120 --> 0:16:34.000 And in the base of my ice cream. I it's 0:16:34.040 --> 0:16:38.280 a very simple thing to make, only about three yes, 0:16:40.720 --> 0:16:43.240 and it's so um the base of it. To get 0:16:43.280 --> 0:16:46.360 that buttery taste, we add a little butter, milk and butter, 0:16:46.440 --> 0:16:51.400 making my favorite corn bread and butter my refrigerator. Right, Okay, 0:16:51.520 --> 0:16:54.240 I love So let's go through some of the incredible 0:16:54.280 --> 0:16:59.400 flavors that you have. Butter because sweet potatoes, pineapple upside down. Okay, 0:17:00.040 --> 0:17:03.880 that's crazy good. Okay, but now there putting the classic 0:17:03.960 --> 0:17:12.879 strawberry saltic caralmel, carrot cake, lemon meringue, lemon gender, bastasio brittle. 0:17:14.680 --> 0:17:17.440 That sounds good. Mocha, get it a little coffee flavor too, 0:17:18.200 --> 0:17:22.200 very cherry chocolate. It's all ice cream that you can get, 0:17:22.560 --> 0:17:26.920 camic cakes, creamery, chocolate, cherry, and it's a chocolate cherry 0:17:26.920 --> 0:17:31.040 almond or just almond, chocolate cherry almond. Three words he 0:17:31.240 --> 0:17:35.720 lines pie, fridge toasts, vanilla, peanut colata. Just gives you 0:17:35.720 --> 0:17:38.160 want to get drunk on, you know, drunking a little 0:17:38.160 --> 0:17:42.320 ice cream right there, blueberry cheesecake, which can't go wrong, cheesecake, 0:17:42.760 --> 0:17:48.280 apple pie, mint chocolate, and almond brittle. Now okay, now 0:17:49.600 --> 0:17:52.639 how did you get to all them? Those flavors? The 0:17:52.840 --> 0:17:57.359 rivling basket around, just playing around like when you enjoy food. 0:17:58.520 --> 0:18:02.359 When you enjoy food, it's it's like a science project. 0:18:02.400 --> 0:18:04.359 You just get in there. You just keep playing with 0:18:04.400 --> 0:18:08.200 flavors and matching flavors. And just now she has she 0:18:08.280 --> 0:18:10.960 has one location in Jacksonville that's telsel Town and she 0:18:11.040 --> 0:18:13.479 has four locations. This is camic Cakes where you can 0:18:13.480 --> 0:18:16.000 get ice cream, the cupcakes and the cakes. Well there's 0:18:19.240 --> 0:18:22.120 the creamer. That's where we make all of the ice 0:18:22.480 --> 0:18:25.320 It's Murders right around the corner from Santrust Park right 0:18:26.480 --> 0:18:29.720 absolutely might be going over there. They she cold doesn't 0:18:29.760 --> 0:18:33.760 bother me. A lot of people ice cream ice cream, 0:18:34.040 --> 0:18:36.360 especially when it's good. Now, when you go in there, 0:18:36.560 --> 0:18:38.720 that's just can you get the cupcakes in the cake 0:18:39.520 --> 0:18:42.280 in the Smyrner location. My boys coming to the Calforn 0:18:42.280 --> 0:18:44.639 New Years We're gonna we can go with that radio 0:18:45.640 --> 0:18:48.000 four grown We're gonna five grown men walking in there. 0:18:48.000 --> 0:18:49.879 We're gonna come in there and get the cupcakes, the 0:18:49.920 --> 0:18:54.240 ice cream, everything, and then Camp Creek, Vinings and Buckhead. 0:18:54.480 --> 0:18:57.480 That's straight came cakes. Yes, okay cool. As a particular 0:18:57.480 --> 0:18:59.879 reason why it was that just a launch location for 0:19:00.080 --> 0:19:03.480 or the smarting location, it was, it was, and it's 0:19:03.680 --> 0:19:06.520 very close. I mean, we have a store in Binding 0:19:06.880 --> 0:19:10.240 Candy Cakes. So when we opened the creamery the creamery, 0:19:10.480 --> 0:19:13.480 the intentions were was just to do ice cream. But 0:19:13.640 --> 0:19:19.320 again our customers said differently, where the like, they're just 0:19:19.400 --> 0:19:22.800 one exit up where the cupcakes right here, right now, 0:19:23.280 --> 0:19:25.760 So we incorporated the cupcakes. But you know, you know, 0:19:25.800 --> 0:19:28.480 I love this in this conversation, this interview, I call 0:19:28.480 --> 0:19:31.000 it the conversation because of the fact that you actually 0:19:31.040 --> 0:19:34.040 listened to your custome, you listen to your customer, and 0:19:33.880 --> 0:19:37.080 you and you enjoy the conversation that you have with 0:19:37.160 --> 0:19:40.240 your customer, right do so? Would that be saying, uh, 0:19:40.359 --> 0:19:43.639 you have social media is a free delivery on your cakes? 0:19:43.840 --> 0:19:46.000 If somebody can order online. Talk about a little bit 0:19:46.040 --> 0:19:48.439 about the business side. So on the on the candy 0:19:48.440 --> 0:19:51.800 cakes side, there it. We we have social media, the 0:19:51.800 --> 0:19:54.520 biggest one being Instagram. That's the one that we're most 0:19:54.640 --> 0:19:58.800 active on. And we're on Facebook. Uh and Twitter, but wait, 0:19:58.880 --> 0:20:01.440 we're not that big on Twitter. But yes, we are 0:20:01.560 --> 0:20:04.399 on social media. Listen to our customers for sure, and 0:20:04.440 --> 0:20:07.080 then we get the feedback through social media site. And 0:20:07.080 --> 0:20:12.840 then delivery wise, um, most of our deliveries through candy cakes, 0:20:12.880 --> 0:20:16.680 their catering deliveries, and then the living cakes those are 0:20:17.080 --> 0:20:20.160 the delivery cakes. It is all incorporated in that crisis 0:20:20.160 --> 0:20:24.400 on this you within a certain ratio driving radius. Yes, 0:20:24.480 --> 0:20:26.840 don't be an Athens trying to get free delivery. Yes, 0:20:27.160 --> 0:20:32.920 that is correct, George. You Jack, if you're trying to 0:20:32.920 --> 0:20:37.680 get it down in understand that because it's about it 0:20:37.800 --> 0:20:41.560 about being able to maximize your your profit more right, 0:20:41.760 --> 0:20:43.760 when the businesses to make money, not the business makes 0:20:43.760 --> 0:20:47.720 you happy, right, because well you all understand. But you know, 0:20:48.000 --> 0:20:50.960 if it's if it's outrageous the request, it has to 0:20:51.000 --> 0:20:53.320 be a charge added to that. It here's the only 0:20:53.400 --> 0:20:55.479 thing that I always asked, you have a cake? How 0:20:55.520 --> 0:20:58.360 do you how do you maintain the the the quality 0:20:58.440 --> 0:21:01.640 when you deliver in your cake is not upside down 0:21:01.960 --> 0:21:04.840 or it's not bounced around when you how does that 0:21:05.160 --> 0:21:08.440 packing package? Just make sure it's packaged properly and making 0:21:08.480 --> 0:21:12.600 sure that it is delivered cool. It's the most important 0:21:12.680 --> 0:21:15.920 thing to deliver a cool cake because cake that's room 0:21:15.960 --> 0:21:18.720 temperature is slightly more it's kind of bo it's gonna 0:21:19.520 --> 0:21:21.720 now I'm just I'm just asking on the course so 0:21:22.040 --> 0:21:25.119 so so so they so you say, keep it up 0:21:25.280 --> 0:21:30.119 right side up? Yeah, of course. The first I just 0:21:30.240 --> 0:21:34.080 working at off just throw stuff, you know, yes, yeah, 0:21:34.359 --> 0:21:37.320 so when yeah, on the shipping side, we freeze the 0:21:37.440 --> 0:21:40.760 cakes yes, so yeah, okay, and then we put them 0:21:40.800 --> 0:21:44.160 on dry ice and they're in insulated packaging, lots of packaging, 0:21:44.200 --> 0:21:48.200 and it has deeply delivered within a certain time frame. 0:21:48.280 --> 0:21:50.920 Absolutely and all that all that is all good business. 0:21:51.000 --> 0:21:52.959 So here she is, she's at my show. She's at 0:21:53.040 --> 0:21:56.159 my show. She's talking about her life and the journeys 0:21:56.280 --> 0:22:00.479 you made came and cakes is by far uh business 0:22:00.560 --> 0:22:02.920 that has has come along. If we talked off fair. 0:22:03.000 --> 0:22:06.119 There has been some downpoints of business decisions, but but 0:22:06.240 --> 0:22:09.640 the bottom line is you're still in business, you're still profitable, 0:22:09.640 --> 0:22:12.240 you're still moving forward. Now, can I ask a favorite? 0:22:12.480 --> 0:22:15.639 I might ask a favorite because I'm I'm a baker, okay, Um, 0:22:15.760 --> 0:22:18.680 I have what I call on my Facebook Baker Spotlight. 0:22:19.359 --> 0:22:31.480 Why I bait I feature that I thank you. You 0:22:31.560 --> 0:22:33.640 know you're you're an amazing First of all, the fact 0:22:33.640 --> 0:22:35.640 that that I can reach back and make that offer 0:22:35.760 --> 0:22:38.439 because that people I post the cake, they go crazy 0:22:38.480 --> 0:22:43.080 and they shared around and thank you for coming to 0:22:43.200 --> 0:22:46.879 my show. Appreciate your your friend, and it's great just 0:22:46.960 --> 0:22:48.840