1 00:00:00,080 --> 00:00:02,080 Speaker 1: My next guest. Four. We go way back, just because 2 00:00:02,080 --> 00:00:04,360 Speaker 1: it back over back to the Steve Harry Morning Show days. 3 00:00:05,160 --> 00:00:08,840 Speaker 1: Her grandmother advice is the best. She followed her grandmother's advice, 4 00:00:08,960 --> 00:00:10,840 Speaker 1: it's best to do one thing and do it really, 5 00:00:10,840 --> 00:00:13,880 Speaker 1: really well, and equipped with her mama's knack for bacon. 6 00:00:14,280 --> 00:00:17,280 Speaker 1: She's the owner and created force behind Camic Cakes LLC. 7 00:00:17,520 --> 00:00:20,720 Speaker 1: Camic Kicks is a chain of gour mat cupcake bootteats 8 00:00:20,760 --> 00:00:25,040 Speaker 1: which originated in Jacksonville and two thousand and fourteen Andrew 9 00:00:25,720 --> 00:00:29,360 Speaker 1: extended the brand to incorporate ice cream and form Camic 10 00:00:29,400 --> 00:00:33,080 Speaker 1: Cakes Creamery. Uh. She extended his brand to incorporate ice 11 00:00:33,080 --> 00:00:36,800 Speaker 1: cream and and and all kinds of ice cream like pineapple, 12 00:00:36,840 --> 00:00:41,440 Speaker 1: upside dow cake, apple pie. For now they're pudding, uh, 13 00:00:42,240 --> 00:00:45,040 Speaker 1: but become, which is my all time favor. By the way. 14 00:00:45,200 --> 00:00:47,880 Speaker 1: She's also been featured on The Best Thing You've Ever 15 00:00:48,080 --> 00:00:50,400 Speaker 1: Ate eight. When I saw that episode with the with 16 00:00:50,440 --> 00:00:52,680 Speaker 1: the red velvet and then the butter of a calm 17 00:00:53,159 --> 00:01:01,160 Speaker 1: in between sandwich, I'll please welcome to believe the money 18 00:01:01,160 --> 00:01:03,760 Speaker 1: to make conversation my girl A long time, long time 19 00:01:04,240 --> 00:01:08,160 Speaker 1: uh since the Steve hard Morning Show days. Ms Andre, Yes, 20 00:01:09,720 --> 00:01:16,720 Speaker 1: you great great way. You know, I'm not broke. I'm 21 00:01:16,720 --> 00:01:20,679 Speaker 1: not I have following along the wayside. The first people 22 00:01:20,680 --> 00:01:23,040 Speaker 1: I knew I was got dressed up. Extra people that 23 00:01:23,120 --> 00:01:25,199 Speaker 1: saw me back in the day. Now to go, No, Rashaw, 24 00:01:25,319 --> 00:01:29,000 Speaker 1: still gotta going going up. Here's the beautiful thing about 25 00:01:29,040 --> 00:01:31,640 Speaker 1: our relationship. I got to see you at the early stages. 26 00:01:32,240 --> 00:01:34,160 Speaker 1: And at the early stage it was about put getting 27 00:01:34,200 --> 00:01:38,880 Speaker 1: your brand out, samples, sharing samples, anything you can do 28 00:01:39,000 --> 00:01:42,440 Speaker 1: to get on the morning show. Usually lets the Steve 29 00:01:42,520 --> 00:01:46,160 Speaker 1: Harry Morning Show team sample your product. You know, it 30 00:01:46,240 --> 00:01:48,280 Speaker 1: was always you know, and Monica was one of your 31 00:01:48,320 --> 00:01:52,080 Speaker 1: big fans. She Monica Bars now yeah, one of the 32 00:01:52,120 --> 00:01:54,840 Speaker 1: executive producer. These current exactive producers of Steve hard Morning 33 00:01:54,880 --> 00:01:58,120 Speaker 1: Show introduced us and created the relationship. So tell us 34 00:01:58,160 --> 00:02:00,800 Speaker 1: about you know. I mentioned your grandmother, then I mentioned 35 00:02:00,800 --> 00:02:03,320 Speaker 1: the natural talent. But you was in the corporate world 36 00:02:03,360 --> 00:02:06,400 Speaker 1: prior to all this, starting state government, right out of 37 00:02:06,920 --> 00:02:11,760 Speaker 1: high school, out of high school, head four jobs. Like no, 38 00:02:11,840 --> 00:02:15,680 Speaker 1: I'm not Jamaican, but right out of high school I was. 39 00:02:16,000 --> 00:02:17,720 Speaker 1: While in high school, I was a cashier at the 40 00:02:17,720 --> 00:02:20,720 Speaker 1: grocery store. Then I wanted to see what was happening 41 00:02:20,720 --> 00:02:23,200 Speaker 1: over in the bakery department. So another store hired me 42 00:02:23,240 --> 00:02:26,800 Speaker 1: as a cake decorator. So I worried at two grocery stores. Okay, okay, 43 00:02:26,840 --> 00:02:29,600 Speaker 1: before let's let's I love when people just slide past, 44 00:02:30,320 --> 00:02:33,440 Speaker 1: just say anything about baking in college. Didn't say anything 45 00:02:33,480 --> 00:02:36,760 Speaker 1: about the corporate job, state job, right, and you know, 46 00:02:36,840 --> 00:02:40,240 Speaker 1: sudden somebody hired you to be a cake decorate. Well, yes, 47 00:02:40,320 --> 00:02:47,880 Speaker 1: but I always baked so as a little girl starting off. Yeah, always, always, always, 48 00:02:48,040 --> 00:02:50,239 Speaker 1: So that was just something that I didn't you could 49 00:02:50,280 --> 00:02:52,760 Speaker 1: just automatically just knew how to decorate, you just know, 50 00:02:52,919 --> 00:02:55,720 Speaker 1: I mean, it took practice so over time, just like 51 00:02:56,120 --> 00:02:58,000 Speaker 1: I remember. I don't know they still do, but I 52 00:02:58,040 --> 00:03:00,280 Speaker 1: remember the little Wilton course that you could take, like 53 00:03:00,320 --> 00:03:03,760 Speaker 1: at Joean's Fabric. So I took those courses. It was 54 00:03:03,800 --> 00:03:06,280 Speaker 1: just something I always wanted to do. Just whenever I 55 00:03:06,320 --> 00:03:07,840 Speaker 1: had some downtime, I would just get in there and 56 00:03:07,880 --> 00:03:10,520 Speaker 1: just kind of tinker around in the decorating. Just being 57 00:03:10,560 --> 00:03:13,960 Speaker 1: able to write a name, decorate cakes, do wedding cakes, 58 00:03:14,520 --> 00:03:18,000 Speaker 1: all these different colors and get it right. The piping 59 00:03:18,240 --> 00:03:22,200 Speaker 1: and piping that's not your boy, you're barking bake, you know, 60 00:03:22,240 --> 00:03:27,560 Speaker 1: you know, but well, I mean that's not I mean, 61 00:03:27,600 --> 00:03:30,080 Speaker 1: there are people who are a true artist, and I 62 00:03:30,120 --> 00:03:32,760 Speaker 1: realized that that wasn't really my forte. I'm like you, 63 00:03:32,800 --> 00:03:36,320 Speaker 1: I'm more of a baker. But I enjoyed the artistry 64 00:03:36,320 --> 00:03:38,840 Speaker 1: of us. I wanted to learn it, and as I 65 00:03:38,960 --> 00:03:41,440 Speaker 1: learned more about it, I realized that I don't know 66 00:03:41,440 --> 00:03:45,640 Speaker 1: if that's really the I want to go down. But so, yeah, 67 00:03:45,720 --> 00:03:50,480 Speaker 1: so I did that. So cashier Kate decreator my dad 68 00:03:50,480 --> 00:03:53,120 Speaker 1: had back in the day, I guess now we call 69 00:03:53,200 --> 00:03:56,000 Speaker 1: the food trucks, but he had a business very similar 70 00:03:56,320 --> 00:03:58,680 Speaker 1: that worked with him, and I worked with the state. Okay, 71 00:03:58,760 --> 00:04:00,680 Speaker 1: So and I went to school. Well, it is the 72 00:04:00,680 --> 00:04:02,640 Speaker 1: beauty of all those things you're talking about, you know, 73 00:04:02,720 --> 00:04:06,200 Speaker 1: the food truck, cashier, all these things really prepared you 74 00:04:06,520 --> 00:04:09,640 Speaker 1: for being an entrepreneur, Yes, because you had to learn that. 75 00:04:09,640 --> 00:04:11,240 Speaker 1: That's why I would tell people what you did in 76 00:04:11,280 --> 00:04:13,960 Speaker 1: your early twenties really prepared for what you're gonna do now. 77 00:04:14,040 --> 00:04:16,280 Speaker 1: I really I always hold that true because all those 78 00:04:16,320 --> 00:04:18,679 Speaker 1: skills sets that you mastered, because you have the master 79 00:04:18,760 --> 00:04:21,640 Speaker 1: the kid. And even though your mom said, grandmother said 80 00:04:21,680 --> 00:04:24,440 Speaker 1: do one thing really well, really well. But but but 81 00:04:24,680 --> 00:04:28,640 Speaker 1: I would say, now you're doing multiple things really well 82 00:04:28,920 --> 00:04:33,640 Speaker 1: under the guise of an entrepreneur. Yes, I mean, but 83 00:04:33,680 --> 00:04:35,840 Speaker 1: you know it's hard. We're more critical on ourselves. So 84 00:04:36,360 --> 00:04:38,720 Speaker 1: from the from you know, I see it up close, 85 00:04:39,040 --> 00:04:41,200 Speaker 1: and I often wonder I'm like a man really doing 86 00:04:41,240 --> 00:04:43,960 Speaker 1: it really really well. But at that time, I only 87 00:04:43,960 --> 00:04:46,080 Speaker 1: focused on that one thing, and I didn't let all 88 00:04:46,120 --> 00:04:49,920 Speaker 1: these other things just right. Right, So camic cakes name 89 00:04:50,160 --> 00:04:53,080 Speaker 1: because of your dog, my daughter, Camillo. I just chopped 90 00:04:53,120 --> 00:04:57,039 Speaker 1: off the last three lessons, and so that then became 91 00:04:57,040 --> 00:05:01,560 Speaker 1: a business. Okay, Now when you came into my life, 92 00:05:02,040 --> 00:05:04,880 Speaker 1: where were you there with your business? I was three 93 00:05:04,920 --> 00:05:08,159 Speaker 1: stores in it. Just moved to Atlanta from Jacksonville, Florida. 94 00:05:08,839 --> 00:05:13,440 Speaker 1: UM opened the store on Peachtree. So Naive didn't borrow 95 00:05:13,480 --> 00:05:16,520 Speaker 1: it across from doctor Donuts. No, we don't talk about 96 00:05:16,520 --> 00:05:23,719 Speaker 1: donuts when we're talking about I'm just trying. I dropped 97 00:05:23,720 --> 00:05:26,200 Speaker 1: our Peatree headed to linux Ball. Yeah, and so I 98 00:05:26,279 --> 00:05:29,640 Speaker 1: dropped by all the time I go. For those who 99 00:05:29,640 --> 00:05:31,560 Speaker 1: have been in Atlanta for very long time, that's where 100 00:05:31,600 --> 00:05:37,640 Speaker 1: Justice was. Yes, across the street from you too much. 101 00:05:38,279 --> 00:05:42,520 Speaker 1: But yeah, so I came here from Jacksonville, didn't think 102 00:05:42,520 --> 00:05:44,960 Speaker 1: I was gonna move. I was so naive, really off 103 00:05:44,960 --> 00:05:46,920 Speaker 1: to turn them, and I thought I was just gonna 104 00:05:46,960 --> 00:05:51,080 Speaker 1: open the store and commute maybe twice a month back 105 00:05:51,160 --> 00:05:53,880 Speaker 1: to it. I got here and I stayed with about 106 00:05:53,920 --> 00:05:58,920 Speaker 1: three outfits and figured it out. So and so. So 107 00:05:59,240 --> 00:06:03,159 Speaker 1: now when I met your three stores, I'll just want 108 00:06:03,160 --> 00:06:07,120 Speaker 1: to start a business and moved to a state like Atlanta, Georgia. 109 00:06:07,520 --> 00:06:09,120 Speaker 1: You have to have a certain amount of courage, a 110 00:06:09,120 --> 00:06:11,120 Speaker 1: certain amount of planning. Can you talk about that, that 111 00:06:11,200 --> 00:06:13,920 Speaker 1: whole process of that first store, the first store. So 112 00:06:14,160 --> 00:06:16,680 Speaker 1: I think courage is I remember my Angela said, if 113 00:06:16,720 --> 00:06:18,960 Speaker 1: you don't have courage, you really can't do practice any 114 00:06:19,000 --> 00:06:22,520 Speaker 1: of the other things. So UM, I think urage is 115 00:06:22,560 --> 00:06:26,719 Speaker 1: the main one. But that very first store. I don't 116 00:06:26,720 --> 00:06:28,839 Speaker 1: know how much time I have, but if I just 117 00:06:28,839 --> 00:06:35,839 Speaker 1: just talk started UM Candy Cakes. Prior to that, I 118 00:06:35,960 --> 00:06:39,760 Speaker 1: was in corporate. So I transitioned from UM state government 119 00:06:39,800 --> 00:06:43,640 Speaker 1: to corporate. My daughter was born. About a year old 120 00:06:43,920 --> 00:06:46,480 Speaker 1: into it, she got really sick and we had to 121 00:06:46,520 --> 00:06:48,520 Speaker 1: rushed to the well, not rushed her to the hospital. 122 00:06:48,600 --> 00:06:50,440 Speaker 1: She she went in for what we thought was just 123 00:06:50,480 --> 00:06:54,560 Speaker 1: a simple perceived While recovering from ad nois being removed 124 00:06:54,839 --> 00:06:58,960 Speaker 1: in councils. She flat behind. She had to be rushed 125 00:06:59,000 --> 00:07:01,520 Speaker 1: to I see you. Things just happened so quickly, like 126 00:07:01,720 --> 00:07:05,360 Speaker 1: what's going on. Um. She didn't wake up until two 127 00:07:05,440 --> 00:07:07,880 Speaker 1: days later. But after she woke up, it took some 128 00:07:07,920 --> 00:07:10,880 Speaker 1: time to get her back on track. So throughout that process, 129 00:07:11,000 --> 00:07:13,520 Speaker 1: I realized that I can't maintain this whole time job. 130 00:07:13,640 --> 00:07:15,920 Speaker 1: I had to let that go. My husband at the 131 00:07:16,000 --> 00:07:18,520 Speaker 1: time ended up taking on a part time job just 132 00:07:18,560 --> 00:07:21,920 Speaker 1: to help me. End me still wasn't enough. So daughters 133 00:07:21,960 --> 00:07:24,640 Speaker 1: out of the hospital. Now we're doing therapy during the 134 00:07:24,720 --> 00:07:28,880 Speaker 1: daytime at nighttime. I ended up taking, uh, basically a 135 00:07:28,880 --> 00:07:30,560 Speaker 1: minimum wage job. I was thinking that I was an 136 00:07:30,560 --> 00:07:33,640 Speaker 1: hour working at a clerk in a hotel, um, a 137 00:07:33,760 --> 00:07:37,440 Speaker 1: night auditor at a hotel, and um, so that was 138 00:07:37,440 --> 00:07:39,560 Speaker 1: the graveyard shift. I had a lot of time on 139 00:07:39,600 --> 00:07:42,080 Speaker 1: my hands, Like I mean, I just literally had to 140 00:07:42,080 --> 00:07:45,280 Speaker 1: stay away. But during that time, as I got closer 141 00:07:45,360 --> 00:07:47,760 Speaker 1: to her getting better, I said, will I go back 142 00:07:47,760 --> 00:07:49,920 Speaker 1: into the corporate or will I do what I love 143 00:07:50,000 --> 00:07:52,160 Speaker 1: to do? So I started working on this business plan, 144 00:07:52,360 --> 00:07:54,240 Speaker 1: just put it together. I adn't have a dime in 145 00:07:54,320 --> 00:07:56,400 Speaker 1: my name just but I just started putting this business 146 00:07:56,400 --> 00:07:59,560 Speaker 1: playing together, and um, when it was time to open 147 00:07:59,680 --> 00:08:02,760 Speaker 1: the first store, I had this business plan at this 148 00:08:02,880 --> 00:08:06,520 Speaker 1: idea had great products based off of what I cheered 149 00:08:06,520 --> 00:08:09,320 Speaker 1: with people in the feedback I had gotten back, um, 150 00:08:09,440 --> 00:08:11,720 Speaker 1: and no one to help fund it. I went to 151 00:08:11,760 --> 00:08:17,520 Speaker 1: family members and like, you stupid you that money? Yeah, 152 00:08:17,760 --> 00:08:21,840 Speaker 1: you get real crazy, gonna make a living selling cupcake? Okay. 153 00:08:22,080 --> 00:08:24,360 Speaker 1: So anyway, when ended up happening was we had. The 154 00:08:24,360 --> 00:08:26,040 Speaker 1: only thing we had to our name was a lot 155 00:08:26,040 --> 00:08:29,240 Speaker 1: of first little started home and so refinance that home 156 00:08:29,680 --> 00:08:33,520 Speaker 1: took out a little bit of money enough to really 157 00:08:33,600 --> 00:08:35,160 Speaker 1: we had to pay off some bills that was part 158 00:08:35,200 --> 00:08:39,000 Speaker 1: of guarantee UM, but it was enough to just buy 159 00:08:39,000 --> 00:08:42,640 Speaker 1: some used equipment. I mean we literally painted the walls ourselves, 160 00:08:42,800 --> 00:08:45,439 Speaker 1: and just enough to get those doors open. After we 161 00:08:45,480 --> 00:08:47,760 Speaker 1: got those doors, I've only had five hundred dollars to 162 00:08:47,800 --> 00:08:52,480 Speaker 1: my name. This had to work. The only employee and 163 00:08:52,559 --> 00:08:55,280 Speaker 1: my husband at the time at taking off some time 164 00:08:55,320 --> 00:09:03,240 Speaker 1: from his job, so we had to so UM, got it, 165 00:09:03,320 --> 00:09:05,440 Speaker 1: got it opened on our very first end. Because I 166 00:09:05,440 --> 00:09:07,839 Speaker 1: had to feel every I was the dishwasher, I was 167 00:09:07,880 --> 00:09:09,600 Speaker 1: the baker, I was the decorate. I was everything. I 168 00:09:09,640 --> 00:09:11,839 Speaker 1: was the PR person and I sent out a press 169 00:09:11,840 --> 00:09:14,760 Speaker 1: release to every outlet. I mean, I googled how to. 170 00:09:15,840 --> 00:09:17,800 Speaker 1: I was part of the but you were three stores 171 00:09:17,840 --> 00:09:21,120 Speaker 1: in when I met you, and so I am when 172 00:09:21,160 --> 00:09:22,960 Speaker 1: I sit out that press release. I was able to 173 00:09:22,960 --> 00:09:25,080 Speaker 1: get UM the Morning News to cover us on our 174 00:09:25,120 --> 00:09:29,240 Speaker 1: opening day. And because of that UM coverage, we sold 175 00:09:29,240 --> 00:09:32,040 Speaker 1: out like within three hours the opening and then congratulation 176 00:09:32,840 --> 00:09:35,240 Speaker 1: you know hit since then, Now you have those stores 177 00:09:35,280 --> 00:09:38,040 Speaker 1: in the Jacksonville you one store in Jacksonville, Tistle Town, 178 00:09:38,400 --> 00:09:42,200 Speaker 1: and you have stores in Atlanta at Buckheads, Findings, Camp 179 00:09:42,200 --> 00:09:45,880 Speaker 1: Creek and and do you manage to get to all 180 00:09:45,880 --> 00:09:47,679 Speaker 1: those stores or how do you do? Not on a 181 00:09:47,720 --> 00:09:50,520 Speaker 1: daily basis, I don't manage. So do you zoom? How 182 00:09:50,520 --> 00:09:55,840 Speaker 1: do you manage those stores? UM video conference? I don't 183 00:09:55,840 --> 00:10:00,880 Speaker 1: do that? But no with help UM. Good managers trying 184 00:10:00,920 --> 00:10:04,080 Speaker 1: to stay And that's that's key, right, it is the key. 185 00:10:04,240 --> 00:10:05,679 Speaker 1: Now I know we're about there in this break, We're 186 00:10:05,679 --> 00:10:07,160 Speaker 1: going to go to the next break. Now do you 187 00:10:07,240 --> 00:10:11,280 Speaker 1: have like something like a secret secret recipes that you 188 00:10:11,320 --> 00:10:13,640 Speaker 1: have to like bake the doll yourself and then they 189 00:10:13,679 --> 00:10:16,160 Speaker 1: go do it? How does that work. So in terms 190 00:10:16,200 --> 00:10:19,040 Speaker 1: of how we bake, we have recipes that we use 191 00:10:19,600 --> 00:10:23,720 Speaker 1: and um, I mean they're secret to us, right, They're 192 00:10:23,760 --> 00:10:25,920 Speaker 1: not in a cookbook. Right. What I'm saying is that 193 00:10:26,040 --> 00:10:28,319 Speaker 1: you know, like certain like the cocoa cola got, the 194 00:10:28,440 --> 00:10:33,800 Speaker 1: recipe have to be made like I would say that 195 00:10:33,880 --> 00:10:37,080 Speaker 1: we have reached that stage because I saw the best 196 00:10:37,080 --> 00:10:39,400 Speaker 1: thing that you could eat. You know, I just saw you. 197 00:10:39,400 --> 00:10:45,480 Speaker 1: They just said a little little flower. No measurements, but 198 00:10:45,559 --> 00:10:50,720 Speaker 1: they measurements. Actually I shared it. Great, I'm talking about 199 00:10:50,720 --> 00:10:53,520 Speaker 1: Girl's all she said about I'd calling my girl because 200 00:10:53,520 --> 00:10:56,280 Speaker 1: they go way back at three stores in that's's doing 201 00:10:56,320 --> 00:10:58,960 Speaker 1: fantastic business. I'm happy to have home. I'll show money 202 00:10:58,960 --> 00:11:01,320 Speaker 1: making conversation with at my camic cakes when we come back, 203 00:11:01,360 --> 00:11:04,640 Speaker 1: and we'll talk about that ice cream. I didn't know you. Yeah, 204 00:11:04,760 --> 00:11:07,040 Speaker 1: when you were doing ice cream. Came out to Rashan. 205 00:11:07,160 --> 00:11:09,080 Speaker 1: That's when I moved to Chicago during the talk show 206 00:11:09,080 --> 00:11:10,959 Speaker 1: with Steve Harvard. Here we'll come back a lot more 207 00:11:11,320 --> 00:11:15,560 Speaker 1: fantastic looks great took one of the main conversations coming 208 00:11:15,640 --> 00:11:23,200 Speaker 1: right back. Yes, yes, this Roshan McDonald and you're listening 209 00:11:23,200 --> 00:11:28,040 Speaker 1: to money making conversation radio show podcast. Uh, Spotify the 210 00:11:28,120 --> 00:11:32,800 Speaker 1: most Spotify not correct you. I'm growing, girl, I'm growing. 211 00:11:33,840 --> 00:11:36,319 Speaker 1: You can hear me in California. You can hear me Louisiana. 212 00:11:36,440 --> 00:11:38,319 Speaker 1: You can hear me in South Carolina. You can hear 213 00:11:38,360 --> 00:11:40,480 Speaker 1: me in North Carolina. Of course, you can hear me 214 00:11:40,480 --> 00:11:42,719 Speaker 1: in Atlanta, Georgia, which is most important because that's where 215 00:11:42,720 --> 00:11:45,200 Speaker 1: I'm based. Camic Cakes. I wanna call it the camic 216 00:11:45,280 --> 00:11:50,839 Speaker 1: Cake queen camic Cakes. You know you got five stores 217 00:11:51,320 --> 00:11:53,800 Speaker 1: when I met you here three yes, and um, and 218 00:11:53,840 --> 00:11:57,160 Speaker 1: we've had more. But you know, well, it's all about 219 00:11:57,240 --> 00:12:00,400 Speaker 1: understanding your model, right, correct, and so you can miss 220 00:12:00,440 --> 00:12:05,000 Speaker 1: hall here now. Now, before I left, Oh, before I left, 221 00:12:05,040 --> 00:12:08,000 Speaker 1: you are, we were George doing cakes. And I want 222 00:12:08,040 --> 00:12:10,680 Speaker 1: to get something straight. Now, you do more than just cupcakes. 223 00:12:11,120 --> 00:12:13,160 Speaker 1: Let's talk about that first. So I make sure your brand, 224 00:12:13,200 --> 00:12:15,760 Speaker 1: how big your brand is? So when we started started 225 00:12:15,800 --> 00:12:18,360 Speaker 1: off as a cupcake bakery only, and a lot of 226 00:12:18,400 --> 00:12:21,400 Speaker 1: people may ask at the beginning, why just cupcakes? Why 227 00:12:21,400 --> 00:12:23,640 Speaker 1: I just focus on that one the area. Well, one 228 00:12:23,679 --> 00:12:25,240 Speaker 1: thing I wanted to do is I wanted to make 229 00:12:25,280 --> 00:12:27,760 Speaker 1: sure that I did something that was controllable and I 230 00:12:27,800 --> 00:12:30,880 Speaker 1: could actually see as being scalable too. So that's why 231 00:12:31,080 --> 00:12:36,920 Speaker 1: cupcakes and um. Since then we've incorporated cakes because we 232 00:12:37,040 --> 00:12:38,880 Speaker 1: just heard it over and over again. But I want 233 00:12:38,920 --> 00:12:40,840 Speaker 1: you all to do my birthday cakes. So we added 234 00:12:40,840 --> 00:12:43,360 Speaker 1: in the cakes, and we started doing a line of buntcakes. 235 00:12:43,520 --> 00:12:47,319 Speaker 1: So we added in layer cakes. Then we did the bunkcakes. Um, 236 00:12:47,440 --> 00:12:50,440 Speaker 1: and then there's a separate line of cakes that my 237 00:12:50,480 --> 00:12:52,880 Speaker 1: own personal brand is called Underhall Living. It's a mixture 238 00:12:52,920 --> 00:12:57,720 Speaker 1: of cakes and flesh, fresh flowers and um, the ice cream. 239 00:12:57,960 --> 00:13:02,320 Speaker 1: So why have I seen you on all these cooking shows, 240 00:13:02,440 --> 00:13:05,719 Speaker 1: these judges? Come on? Now you got the personality of 241 00:13:05,720 --> 00:13:10,680 Speaker 1: this hall you think, Yes, you do, you do. You're fantastic, 242 00:13:10,679 --> 00:13:13,400 Speaker 1: a great small articulate. Why am I seeing you on 243 00:13:13,480 --> 00:13:15,400 Speaker 1: these I don't know. I would love to be on. 244 00:13:15,880 --> 00:13:18,400 Speaker 1: Why I'm seeing the reality TV world? And came you 245 00:13:18,400 --> 00:13:21,160 Speaker 1: said we're gonna make it. I've had a couple of 246 00:13:21,520 --> 00:13:23,839 Speaker 1: knocks on the door, but nothing else particular. What was 247 00:13:23,880 --> 00:13:26,480 Speaker 1: gonna happen? Because you're you're small. I'm very small and 248 00:13:26,960 --> 00:13:29,480 Speaker 1: see that you can get it too. Now let's talk 249 00:13:29,520 --> 00:13:32,560 Speaker 1: about the whole process of because you know we talked 250 00:13:32,559 --> 00:13:34,319 Speaker 1: about earlier, because I looked at you, what do your 251 00:13:34,320 --> 00:13:36,720 Speaker 1: list of my girls? And the girls is a very 252 00:13:36,920 --> 00:13:39,400 Speaker 1: I won't say, it's kind of like a premium lie. Yes, 253 00:13:40,000 --> 00:13:44,280 Speaker 1: every cake is thirty nine dollars with liquors or liquors. 254 00:13:45,760 --> 00:13:49,280 Speaker 1: And now now I asked you by German chocolate kkey 255 00:13:49,480 --> 00:13:52,320 Speaker 1: because that's my favorite, be selfish, and you said, what 256 00:13:52,360 --> 00:13:55,600 Speaker 1: about German? So the thing about German chocolate Kate, one, 257 00:13:55,679 --> 00:13:58,120 Speaker 1: it is expensive to make. So from the business side, 258 00:13:58,120 --> 00:14:01,040 Speaker 1: you're always looking at your food costs for everything, and 259 00:14:01,080 --> 00:14:04,679 Speaker 1: any other part is people either love coconut, I hate coconut. 260 00:14:04,720 --> 00:14:07,760 Speaker 1: So for us, just through the Camy cakes that we 261 00:14:07,840 --> 00:14:12,360 Speaker 1: learned that that flavor is a mediocre seller. Now you 262 00:14:12,400 --> 00:14:20,320 Speaker 1: have a Delilah Yes yes, Hattie Yes, Lola, Lucy Monroe 263 00:14:21,160 --> 00:14:25,000 Speaker 1: ro yes say yes. And Ruby is a buntcake? Yes 264 00:14:25,040 --> 00:14:28,000 Speaker 1: it is. Now how Ruby stands out as a bunkcake. Well, 265 00:14:28,040 --> 00:14:30,400 Speaker 1: they're all these are three layer cakes that they are, 266 00:14:31,000 --> 00:14:33,440 Speaker 1: but they're all six inch cakes. So they're all personal cakes. 267 00:14:34,400 --> 00:14:37,320 Speaker 1: And that's all I need. All I need is still share. 268 00:14:38,960 --> 00:14:42,880 Speaker 1: I gotta share my little six there's enough to share 269 00:14:43,280 --> 00:14:48,360 Speaker 1: or about six people. But I mean the whole concept 270 00:14:48,520 --> 00:14:52,280 Speaker 1: is it's your own personal cake. Absolutely, Now, how did 271 00:14:52,320 --> 00:14:54,840 Speaker 1: that concept come about? It came about because I love 272 00:14:55,000 --> 00:14:58,200 Speaker 1: edible arrangements and I like the idea and I'm not 273 00:14:58,240 --> 00:15:00,520 Speaker 1: trying to talk up another brand, but I just like 274 00:15:00,640 --> 00:15:04,560 Speaker 1: that whole concept of them receiving something that looks beautiful 275 00:15:04,680 --> 00:15:08,200 Speaker 1: but still edible, and it is there are very attractive yes, 276 00:15:08,680 --> 00:15:11,480 Speaker 1: and um, I just and of course you know I 277 00:15:11,520 --> 00:15:14,720 Speaker 1: love Kate, but I also love flowers and I just 278 00:15:14,720 --> 00:15:16,360 Speaker 1: wanted to combine the two and I just thought it 279 00:15:16,360 --> 00:15:20,040 Speaker 1: would be a beautiful kift you. I love you hitting 280 00:15:20,080 --> 00:15:24,400 Speaker 1: all hotspots. You know, our relationships started with cupcakes, then 281 00:15:24,440 --> 00:15:28,240 Speaker 1: you went to the cakes and the ice cream. How 282 00:15:28,240 --> 00:15:31,280 Speaker 1: did the ice cream? Ice cream? Ice cream came about? Again, 283 00:15:31,440 --> 00:15:34,800 Speaker 1: listening to our customers. It would come in and said, 284 00:15:34,920 --> 00:15:37,840 Speaker 1: I wish you had ice cream with my cupcake. Really yes, 285 00:15:38,560 --> 00:15:41,440 Speaker 1: and that is literally how it came about. Now you 286 00:15:41,480 --> 00:15:43,000 Speaker 1: have let me just talk. Let me go through some 287 00:15:43,040 --> 00:15:46,160 Speaker 1: of these flavors here. You know you got the butter, 288 00:15:46,520 --> 00:15:49,360 Speaker 1: which is standard. Great, great, you know that's my all 289 00:15:49,400 --> 00:15:51,840 Speaker 1: time And can I briefly describe how we make a 290 00:15:56,520 --> 00:15:59,480 Speaker 1: describe so it s notis with the deacons. Of course 291 00:15:59,560 --> 00:16:05,680 Speaker 1: we use George stop cans PACs because depending on where 292 00:16:05,680 --> 00:16:09,080 Speaker 1: you from. I'm from Dirt Roads and Florida, So so 293 00:16:09,160 --> 00:16:11,360 Speaker 1: that's why I pronounced it the way I do. But 294 00:16:11,640 --> 00:16:14,840 Speaker 1: so it starts with that and we toast them with 295 00:16:14,960 --> 00:16:19,200 Speaker 1: butter and then once they come in so it's just 296 00:16:19,280 --> 00:16:26,040 Speaker 1: in his but so that's that's that's the base because 297 00:16:26,080 --> 00:16:31,280 Speaker 1: I love that sweet salt. Yeah, dig in there, yes, yes, yes, 298 00:16:32,120 --> 00:16:34,000 Speaker 1: And in the base of my ice cream. I it's 299 00:16:34,040 --> 00:16:38,280 Speaker 1: a very simple thing to make, only about three yes, 300 00:16:40,720 --> 00:16:43,240 Speaker 1: and it's so um the base of it. To get 301 00:16:43,280 --> 00:16:46,360 Speaker 1: that buttery taste, we add a little butter, milk and butter, 302 00:16:46,440 --> 00:16:51,400 Speaker 1: making my favorite corn bread and butter my refrigerator. Right, Okay, 303 00:16:51,520 --> 00:16:54,240 Speaker 1: I love So let's go through some of the incredible 304 00:16:54,280 --> 00:16:59,400 Speaker 1: flavors that you have. Butter because sweet potatoes, pineapple upside down. Okay, 305 00:17:00,040 --> 00:17:03,880 Speaker 1: that's crazy good. Okay, but now there putting the classic 306 00:17:03,960 --> 00:17:12,879 Speaker 1: strawberry saltic caralmel, carrot cake, lemon meringue, lemon gender, bastasio brittle. 307 00:17:14,680 --> 00:17:17,440 Speaker 1: That sounds good. Mocha, get it a little coffee flavor too, 308 00:17:18,200 --> 00:17:22,200 Speaker 1: very cherry chocolate. It's all ice cream that you can get, 309 00:17:22,560 --> 00:17:26,920 Speaker 1: camic cakes, creamery, chocolate, cherry, and it's a chocolate cherry 310 00:17:26,920 --> 00:17:31,040 Speaker 1: almond or just almond, chocolate cherry almond. Three words he 311 00:17:31,240 --> 00:17:35,720 Speaker 1: lines pie, fridge toasts, vanilla, peanut colata. Just gives you 312 00:17:35,720 --> 00:17:38,160 Speaker 1: want to get drunk on, you know, drunking a little 313 00:17:38,160 --> 00:17:42,320 Speaker 1: ice cream right there, blueberry cheesecake, which can't go wrong, cheesecake, 314 00:17:42,760 --> 00:17:48,280 Speaker 1: apple pie, mint chocolate, and almond brittle. Now okay, now 315 00:17:49,600 --> 00:17:52,639 Speaker 1: how did you get to all them? Those flavors? The 316 00:17:52,840 --> 00:17:57,359 Speaker 1: rivling basket around, just playing around like when you enjoy food. 317 00:17:58,520 --> 00:18:02,359 Speaker 1: When you enjoy food, it's it's like a science project. 318 00:18:02,400 --> 00:18:04,359 Speaker 1: You just get in there. You just keep playing with 319 00:18:04,400 --> 00:18:08,200 Speaker 1: flavors and matching flavors. And just now she has she 320 00:18:08,280 --> 00:18:10,960 Speaker 1: has one location in Jacksonville that's telsel Town and she 321 00:18:11,040 --> 00:18:13,479 Speaker 1: has four locations. This is camic Cakes where you can 322 00:18:13,480 --> 00:18:16,000 Speaker 1: get ice cream, the cupcakes and the cakes. Well there's 323 00:18:19,240 --> 00:18:22,120 Speaker 1: the creamer. That's where we make all of the ice 324 00:18:22,480 --> 00:18:25,320 Speaker 1: It's Murders right around the corner from Santrust Park right 325 00:18:26,480 --> 00:18:29,720 Speaker 1: absolutely might be going over there. They she cold doesn't 326 00:18:29,760 --> 00:18:33,760 Speaker 1: bother me. A lot of people ice cream ice cream, 327 00:18:34,040 --> 00:18:36,360 Speaker 1: especially when it's good. Now, when you go in there, 328 00:18:36,560 --> 00:18:38,720 Speaker 1: that's just can you get the cupcakes in the cake 329 00:18:39,520 --> 00:18:42,280 Speaker 1: in the Smyrner location. My boys coming to the Calforn 330 00:18:42,280 --> 00:18:44,639 Speaker 1: New Years We're gonna we can go with that radio 331 00:18:45,640 --> 00:18:48,000 Speaker 1: four grown We're gonna five grown men walking in there. 332 00:18:48,000 --> 00:18:49,879 Speaker 1: We're gonna come in there and get the cupcakes, the 333 00:18:49,920 --> 00:18:54,240 Speaker 1: ice cream, everything, and then Camp Creek, Vinings and Buckhead. 334 00:18:54,480 --> 00:18:57,480 Speaker 1: That's straight came cakes. Yes, okay cool. As a particular 335 00:18:57,480 --> 00:18:59,879 Speaker 1: reason why it was that just a launch location for 336 00:19:00,080 --> 00:19:03,480 Speaker 1: or the smarting location, it was, it was, and it's 337 00:19:03,680 --> 00:19:06,520 Speaker 1: very close. I mean, we have a store in Binding 338 00:19:06,880 --> 00:19:10,240 Speaker 1: Candy Cakes. So when we opened the creamery the creamery, 339 00:19:10,480 --> 00:19:13,480 Speaker 1: the intentions were was just to do ice cream. But 340 00:19:13,640 --> 00:19:19,320 Speaker 1: again our customers said differently, where the like, they're just 341 00:19:19,400 --> 00:19:22,800 Speaker 1: one exit up where the cupcakes right here, right now, 342 00:19:23,280 --> 00:19:25,760 Speaker 1: So we incorporated the cupcakes. But you know, you know, 343 00:19:25,800 --> 00:19:28,480 Speaker 1: I love this in this conversation, this interview, I call 344 00:19:28,480 --> 00:19:31,000 Speaker 1: it the conversation because of the fact that you actually 345 00:19:31,040 --> 00:19:34,040 Speaker 1: listened to your custome, you listen to your customer, and 346 00:19:33,880 --> 00:19:37,080 Speaker 1: you and you enjoy the conversation that you have with 347 00:19:37,160 --> 00:19:40,240 Speaker 1: your customer, right do so? Would that be saying, uh, 348 00:19:40,359 --> 00:19:43,639 Speaker 1: you have social media is a free delivery on your cakes? 349 00:19:43,840 --> 00:19:46,000 Speaker 1: If somebody can order online. Talk about a little bit 350 00:19:46,040 --> 00:19:48,439 Speaker 1: about the business side. So on the on the candy 351 00:19:48,440 --> 00:19:51,800 Speaker 1: cakes side, there it. We we have social media, the 352 00:19:51,800 --> 00:19:54,520 Speaker 1: biggest one being Instagram. That's the one that we're most 353 00:19:54,640 --> 00:19:58,800 Speaker 1: active on. And we're on Facebook. Uh and Twitter, but wait, 354 00:19:58,880 --> 00:20:01,440 Speaker 1: we're not that big on Twitter. But yes, we are 355 00:20:01,560 --> 00:20:04,399 Speaker 1: on social media. Listen to our customers for sure, and 356 00:20:04,440 --> 00:20:07,080 Speaker 1: then we get the feedback through social media site. And 357 00:20:07,080 --> 00:20:12,840 Speaker 1: then delivery wise, um, most of our deliveries through candy cakes, 358 00:20:12,880 --> 00:20:16,680 Speaker 1: their catering deliveries, and then the living cakes those are 359 00:20:17,080 --> 00:20:20,160 Speaker 1: the delivery cakes. It is all incorporated in that crisis 360 00:20:20,160 --> 00:20:24,400 Speaker 1: on this you within a certain ratio driving radius. Yes, 361 00:20:24,480 --> 00:20:26,840 Speaker 1: don't be an Athens trying to get free delivery. Yes, 362 00:20:27,160 --> 00:20:32,920 Speaker 1: that is correct, George. You Jack, if you're trying to 363 00:20:32,920 --> 00:20:37,680 Speaker 1: get it down in understand that because it's about it 364 00:20:37,800 --> 00:20:41,560 Speaker 1: about being able to maximize your your profit more right, 365 00:20:41,760 --> 00:20:43,760 Speaker 1: when the businesses to make money, not the business makes 366 00:20:43,760 --> 00:20:47,720 Speaker 1: you happy, right, because well you all understand. But you know, 367 00:20:48,000 --> 00:20:50,960 Speaker 1: if it's if it's outrageous the request, it has to 368 00:20:51,000 --> 00:20:53,320 Speaker 1: be a charge added to that. It here's the only 369 00:20:53,400 --> 00:20:55,479 Speaker 1: thing that I always asked, you have a cake? How 370 00:20:55,520 --> 00:20:58,360 Speaker 1: do you how do you maintain the the the quality 371 00:20:58,440 --> 00:21:01,640 Speaker 1: when you deliver in your cake is not upside down 372 00:21:01,960 --> 00:21:04,840 Speaker 1: or it's not bounced around when you how does that 373 00:21:05,160 --> 00:21:08,440 Speaker 1: packing package? Just make sure it's packaged properly and making 374 00:21:08,480 --> 00:21:12,600 Speaker 1: sure that it is delivered cool. It's the most important 375 00:21:12,680 --> 00:21:15,920 Speaker 1: thing to deliver a cool cake because cake that's room 376 00:21:15,960 --> 00:21:18,720 Speaker 1: temperature is slightly more it's kind of bo it's gonna 377 00:21:19,520 --> 00:21:21,720 Speaker 1: now I'm just I'm just asking on the course so 378 00:21:22,040 --> 00:21:25,119 Speaker 1: so so so they so you say, keep it up 379 00:21:25,280 --> 00:21:30,119 Speaker 1: right side up? Yeah, of course. The first I just 380 00:21:30,240 --> 00:21:34,080 Speaker 1: working at off just throw stuff, you know, yes, yeah, 381 00:21:34,359 --> 00:21:37,320 Speaker 1: so when yeah, on the shipping side, we freeze the 382 00:21:37,440 --> 00:21:40,760 Speaker 1: cakes yes, so yeah, okay, and then we put them 383 00:21:40,800 --> 00:21:44,160 Speaker 1: on dry ice and they're in insulated packaging, lots of packaging, 384 00:21:44,200 --> 00:21:48,200 Speaker 1: and it has deeply delivered within a certain time frame. 385 00:21:48,280 --> 00:21:50,920 Speaker 1: Absolutely and all that all that is all good business. 386 00:21:51,000 --> 00:21:52,959 Speaker 1: So here she is, she's at my show. She's at 387 00:21:53,040 --> 00:21:56,159 Speaker 1: my show. She's talking about her life and the journeys 388 00:21:56,280 --> 00:22:00,479 Speaker 1: you made came and cakes is by far uh business 389 00:22:00,560 --> 00:22:02,920 Speaker 1: that has has come along. If we talked off fair. 390 00:22:03,000 --> 00:22:06,119 Speaker 1: There has been some downpoints of business decisions, but but 391 00:22:06,240 --> 00:22:09,640 Speaker 1: the bottom line is you're still in business, you're still profitable, 392 00:22:09,640 --> 00:22:12,240 Speaker 1: you're still moving forward. Now, can I ask a favorite? 393 00:22:12,480 --> 00:22:15,639 Speaker 1: I might ask a favorite because I'm I'm a baker, okay, Um, 394 00:22:15,760 --> 00:22:18,680 Speaker 1: I have what I call on my Facebook Baker Spotlight. 395 00:22:19,359 --> 00:22:31,480 Speaker 1: Why I bait I feature that I thank you. You 396 00:22:31,560 --> 00:22:33,640 Speaker 1: know you're you're an amazing First of all, the fact 397 00:22:33,640 --> 00:22:35,640 Speaker 1: that that I can reach back and make that offer 398 00:22:35,760 --> 00:22:38,439 Speaker 1: because that people I post the cake, they go crazy 399 00:22:38,480 --> 00:22:43,080 Speaker 1: and they shared around and thank you for coming to 400 00:22:43,200 --> 00:22:46,879 Speaker 1: my show. Appreciate your your friend, and it's great just 401 00:22:46,960 --> 00:22:48,840 Speaker 1: saying that you not have a home where you can 402 00:22:49,160 --> 00:22:51,959 Speaker 1: promote your brain. Put your brain out there and anytime 403 00:22:52,000 --> 00:22:53,680 Speaker 1: you have any specials, come to me. I'm putting my 404 00:22:53,800 --> 00:22:57,120 Speaker 1: fan club list strictly for Atlanta area and I kept 405 00:22:57,160 --> 00:22:59,639 Speaker 1: you get the word out because you want them. Thank you, 406 00:23:00,040 --> 00:23:03,480 Speaker 1: Cama Cakes Rashan McDonald's featuring her on Bigger Spotlight