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Speaker 1: I'm off my game today. No, you're not. People are

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Speaker 1: going to have to start making better content. I think

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Speaker 1: we're gonna be talking about this for a long time.

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Speaker 1: When you program for everyone, you program for no one.

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Speaker 1: I think it's a we're purpose driven platform, like we're

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Speaker 1: trying to get to substance. How was that? Are you

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Speaker 1: happy with that? This is marketing therapy right now? And

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Speaker 1: it really is? What's up? I'm Laura Currency and I'm

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Speaker 1: Alexa Christen. Welcome back to ed Landia, episode six. We're

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Speaker 1: so excited. We're always excited. When are we not excited?

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Speaker 1: It's Margarite to May. It's Margarite to May. What is

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Speaker 1: it not Margarite to May for us? Like Margarita mar

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Speaker 1: I always see those memes of Justin Timberlake, like it's

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Speaker 1: gonna be May, and then I'm like, no, it's just

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Speaker 1: about Margarite's to go to Mayo, my favorite holiday. So

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Speaker 1: we had an amazing um session with two phenomenal people,

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Speaker 1: Lena Dunham and Jenny Conner, the brain behind six seasons

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Speaker 1: of HBO Girls and Uh Lenny Letter, which is this

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Speaker 1: amazing newsletter if you don't know about it that's really

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Speaker 1: written for women for us really and for us just

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Speaker 1: for us, for us, but but for millenia women. And

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Speaker 1: we talked to them a bit about this, and I

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Speaker 1: think you're here in the back half of the show

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Speaker 1: and the impetus for the newsletter, but how it's totally

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Speaker 1: provided some much needed fresh perspective about issues that go

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Speaker 1: far beyond. And I think that their approach is a

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Speaker 1: very creative approach, which, yes, sounds like obvious. It's Lena

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Speaker 1: Dunham and Jenny Connor, but it's hard to do that

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Speaker 1: when you're selling your product, right, And the whole transition

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Speaker 1: from Hollywood to the media world, which is an interesting

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Speaker 1: one because you know, Lena is somebody who um has

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Speaker 1: created quite a platform for herself, you know, both in

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Speaker 1: the creative world and the political world, and how do

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Speaker 1: you transition those things when you need to start talking

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Speaker 1: to brands and advertisers. And I thought her responses were raw,

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Speaker 1: they were honest, and he what was cool. We got

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Speaker 1: to hang out in their hotel room drinking some wine.

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Speaker 1: We didn't have Margarita's, but we had some wine. Jenny

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Speaker 1: razed Cam about his age um or looking so young,

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Speaker 1: So we're gonna have to post jail bait. No. Besides

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Speaker 1: said she asked him if he would say, may I

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Speaker 1: have some more please, sir, and he actually wouldn't. So

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Speaker 1: I would if Jenny Connor asked me to say that,

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Speaker 1: I would have Kim. That could have been like your

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Speaker 1: breakout moment. Yeah, that could have been an audition. You

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Speaker 1: didn't even know what was happening. But anyhow, transitioning into

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Speaker 1: our industry, big headlines, so huge headlines. I mean, ESPN

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Speaker 1: laid off I think a hundred or over a hundred people,

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Speaker 1: but there was some of their top talent um and

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Speaker 1: it was I don't know, we call it the gong

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Speaker 1: sometimes or the signal and the noise, like can we

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Speaker 1: need a sound effect for that? Like and you sent

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Speaker 1: me this article that we were going back about from

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Speaker 1: Bloomberg just about not so much focused on the talent

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Speaker 1: that was laid off, which I think a lot of

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Speaker 1: people are covering. But I love the Bloomberg's position on

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Speaker 1: the fact that for the longest time, Disney and ABC

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Speaker 1: has gotten away with the premium prices that they've charged

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Speaker 1: been muscling the industry because it was a bundle with

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Speaker 1: some of their products. So for those that are listening typically,

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Speaker 1: when media buyers go and seek to do deals or

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Speaker 1: buy ad space for example on ESPN dot com or

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Speaker 1: or commercials in the show UM or on the the

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Speaker 1: network UM, it's usually bundle to have to most of

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Speaker 1: the time, most of the time strong armed into you know,

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Speaker 1: ads across ABC and Disney. And this is just the

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Speaker 1: way the industry has worked with some of the bigger networks, right,

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Speaker 1: they put the cash cow front and center, and then

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Speaker 1: there's a lot of plus ones or add ons that

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Speaker 1: become a part of that by and ESPN as a result,

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Speaker 1: has paid an extraordinary amount for best in class talent,

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Speaker 1: kind of monopolized the sports market talent. And well then

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Speaker 1: then there's the other side of it, right, NFL, MLB

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Speaker 1: and b A, they've all been taking and not maybe

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Speaker 1: not taking advantage, but maybe taking advantage. I mean, that's

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Speaker 1: what this article kind of nodded to, is like, Okay, Disney, ABC,

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Speaker 1: ESPN been muscling the world with this bundle. But on

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Speaker 1: the other the content fees that content is extraordinary and

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Speaker 1: in most cases now it's billions, it's eclipsing revenue. Right. Well,

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Speaker 1: that is the issue, right, and so these talent cuts

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Speaker 1: were a signal of cross cutting, which the articles suggested

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Speaker 1: was ESPN's way of signaling to the network that they're

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Speaker 1: trying to right size the ship. But the problem is,

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Speaker 1: and what I love that the article called out, is

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Speaker 1: that people are getting sports content from a plethora of

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Speaker 1: other places. Now, if you think about they have not

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Speaker 1: reinvented for channels beyond CAB. No, they can't right now, right,

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Speaker 1: They've been historically strapped to the television set. Right, what's

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Speaker 1: the sports center for Snapchat? What's the live streaming um,

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Speaker 1: you know, courtside talent. You know, they haven't gone and

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Speaker 1: they haven't really diversified the cast in a way where

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Speaker 1: they've kind of pulled these i'll say Internet sensation people

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Speaker 1: who uh, you know have become voices for certain sports. Right,

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Speaker 1: so they haven't leaned into the influencer market of you know,

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Speaker 1: people that might have blogs and exert and they've kind

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Speaker 1: of held this premium stature, missing the opportunity to get

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Speaker 1: in at the grassroots, which is kind of a persistent

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Speaker 1: theme on this show. And so I saw in the

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Speaker 1: Wall Street Journal from Bloomberg c r oh um, who's

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Speaker 1: one of our faves, Keith Grossman. Um, is this idea

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Speaker 1: that They're going to become the first official news partner

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Speaker 1: for Twitter, which is live streaming twenty four hours a day.

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Speaker 1: This I think changes the game for Twitter. So when

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Speaker 1: I was reading that article and hearing the rumblings about this,

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Speaker 1: the thing that came in my mind is why can

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Speaker 1: Bloomberg do this? They because of who Bloomberg is, right,

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Speaker 1: twenty four hour news, business news, business news network without

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Speaker 1: being strapped the legacy media models that exist today. They're nimble.

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Speaker 1: Their nimble because yeah, I wouldn't call them niche, but

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Speaker 1: in some cases as compared to a Fox Business, compared

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Speaker 1: to the CNN niche And as much as I think

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Speaker 1: it's a great way for Bloomberg to get in front

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Speaker 1: of a younger audience and I think it was a

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Speaker 1: very strategic move on their part, I actually think the

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Speaker 1: bigger benefactor is going to be Twitter. I think this

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Speaker 1: moves them into a different realm of credibility. I think

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Speaker 1: this gets them past the breaking news. Their new tagline

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Speaker 1: in their campaign has been what's happening um, and this

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Speaker 1: gets you to the heart of that. Will be interesting

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Speaker 1: to see how Bloomberg programs for that. Is it going

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Speaker 1: to be all business? They ventured in a lifestyle, I

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Speaker 1: think you get more talent is going to be like big,

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Speaker 1: big big. I mean I would love to see Bloomberg

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Speaker 1: and Twitter work together to bring talents up through just

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Speaker 1: the Twitter verse, right, Like these are people with perspective

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Speaker 1: that are considered through their following as subject matter experts.

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Speaker 1: If done right, the Bloomberg News network on Twitter has

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Speaker 1: the ability to surpass globally audiences that cable networks on

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Speaker 1: TV are doing today. And for that, Keith Grossman, You're

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Speaker 1: a smart man. And Justin Smith absolutely so. Talking about

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Speaker 1: creative partnerships, super excited to have Lena dunhaman Jenny Conner

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Speaker 1: co founders of Lenny Letter and obviously the ever successful

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Speaker 1: six season long Girls who just had its final run.

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Speaker 1: I think what we were really excited and hope comes

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Speaker 1: through in the show is that um the impetus for

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Speaker 1: creating their media company was born out of the same

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Speaker 1: reason at Landia was really found. Is that to creative

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Speaker 1: people coming together having really really substantive converse stations and

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Speaker 1: not their passions and in a place where they weren't

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Speaker 1: seeing those conversations happen. Right, there's power in having a

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Speaker 1: bunch of creators and um putting a bunch of voices

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Speaker 1: together for a certain perspective. So we hope you enjoy

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Speaker 1: this episode. Love recording it. Welcome back to Atlandia everyone.

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Speaker 1: We are so over the moon to have two of

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Speaker 1: our most favorite badass women of Hollywood who are now

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Speaker 1: taking the media world by storm. Everybody, welcome Lena Dunham

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Speaker 1: and Jenny Connor. H thank you for having us. You know,

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Speaker 1: we've been on some podcasts, but this is a pretty

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Speaker 1: exciting one. We are so excited. You're excited. Um, So, ladies,

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Speaker 1: a lot of exciting things going on in Lenny Lands.

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Speaker 1: I think that's what we're having delivered in the movie. Everyone,

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Speaker 1: what kind of I hope they don't card cam. Well,

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Speaker 1: we're worried that they're employing child labor has cams so

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Speaker 1: fresh faced. So, ladies, you announced Lenny America I r

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Speaker 1: L in real life for all of our listeners last week.

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Speaker 1: Can you tell us a little bit about the road show? Yeah?

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Speaker 1: So our road show um is going to be a

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Speaker 1: night We're going to six cities across America and not

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Speaker 1: you know, coastal lead cities, but like cities that are

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Speaker 1: in freaking actual America and We're going to be bringing

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Speaker 1: a range of talent, So we're gonna be bringing a

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Speaker 1: musician Waxahatchie, comedians like Morgan Murphys this years, and made

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Speaker 1: up poet Rachel mcibbins. Jenny Zang essays like Chloe called,

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Speaker 1: We're in an amazing mix of female talent. We're going

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Speaker 1: to have at least one dollar of each ticket sale

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Speaker 1: benefiting a local charity, so some of those are going

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Speaker 1: to be supporting lgbt Q rights, art to educate and

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Speaker 1: for women. And what are the reasons we wanted to

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Speaker 1: do it now is just because it feels like it's

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Speaker 1: a really important time to bring women together. And it's

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Speaker 1: not even doesn't even have to be overtly political. It

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Speaker 1: just has to be a space where they feel safe, happy,

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Speaker 1: and a place for them to form friendships that, you know,

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Speaker 1: maybe birth from the fact that they read Lenny and

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Speaker 1: decided to go on the tour, but that's not what

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Speaker 1: they're ultimately about. So what's interesting about where you are

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Speaker 1: today is that and I know this because my Facebook

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Speaker 1: memories told me so. It was about it was about

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Speaker 1: a year ago that we convene for the first time

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Speaker 1: and we fell deeply in love with you same And

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Speaker 1: it was really when Lenny was first getting it's kind

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Speaker 1: of grasp of brand marketing and meeting with advertisers and

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Speaker 1: really kind of I would almost say it was right

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Speaker 1: before that. It was hard to say we had a

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Speaker 1: grasp at that dinner. I would say that was the

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Speaker 1: beginning of our education. Wonderful. Um, So what we were

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Speaker 1: really curious to know is like, what was the jumping off.

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Speaker 1: We've asked you this many times, but we love our

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Speaker 1: listeners to hear about kind of that transition from girls

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Speaker 1: of Hollywood literally and figuratively, this is an opportunity. Well,

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Speaker 1: something that just occurred to me actually, as we were

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Speaker 1: all gathered the other night with some great women in

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Speaker 1: marketing and advertising, something that occurred to me is, like,

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Speaker 1: Jenny and my primary guests, we're screenwriters. Yes, we're directors,

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Speaker 1: but our primary love is telling stories. It's what we

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Speaker 1: both always wanted to do in some form. I would

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Speaker 1: agree with that. And I think being an HBO, a

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Speaker 1: place that had no advertising or we didn't have to

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Speaker 1: kind of satisfy anyone except creative executives at the network,

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Speaker 1: we did have some fear jumping into Lenny because we

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Speaker 1: knew that in order to keep a media business afloat,

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Speaker 1: we had to have relationships with advertisers. But once we

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Speaker 1: realized that ad partnerships were a way to tell stories,

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Speaker 1: we became so much less afraid because we realized people

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Speaker 1: were coming to us for our specific voice and that

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Speaker 1: we had the power to kind of like push narratives.

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Speaker 1: Because the fact is like, in some way, advertising is

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Speaker 1: the media that all of us engage with the most

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Speaker 1: every single day. It's like subtly inculcated into our minds

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Speaker 1: all day every day as we're in transit. And so

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Speaker 1: if you can turn that into narratives that actually affect

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Speaker 1: people and normalize certain things, that's really exciting and I

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Speaker 1: think we've really taken that on as a challenge. You know,

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Speaker 1: the very first ad we ran, we were like, here

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Speaker 1: we go, because we've been just Lenny paying for ourselves

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Speaker 1: going down that road. And then we ran I think

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Speaker 1: the Secret was our first right and we ran it

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Speaker 1: and we were like, here we go. We're going to

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Speaker 1: hear about this on Twitter, and no one blinked. People

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Speaker 1: are so used to seem like, can you talk about

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Speaker 1: the one of the thing that was important about what

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Speaker 1: you did and I think a lot of our brand

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Speaker 1: marketers who listen are always curious to understand how to

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Speaker 1: authentically tell a creative story with a partner. Was that

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Speaker 1: the copy and those ads, even though they were traditional ads,

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Speaker 1: still spoke specifically. It's like the whole premise of the

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Speaker 1: ad was sort of like about stress, sweat and like

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Speaker 1: how do you deal with the situations that make you sweat?

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Speaker 1: So for example, there was like a great picture of

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Speaker 1: like a cake topp or with two women on it,

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Speaker 1: and it said like, for that moment, you have to

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Speaker 1: tell Grandma that Sally's not just your roommate, like things

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Speaker 1: that we're a little daring for a beauty company. And

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Speaker 1: they spoke to a millennial reader who wasn't necessarily living

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Speaker 1: a quote un traditional lifestyle, and people actually commented on

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Speaker 1: Twitter They're like, these ads are really funny, and so

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Speaker 1: it was really exciting for us because it reminded us that,

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Speaker 1: like we could hold onto our voice in that context

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Speaker 1: and so sometimes it's just about us injecting the fullness

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Speaker 1: of our passion. And also, Jenny and there are two

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Speaker 1: people like and we like like stuff. We like products,

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Speaker 1: We like products that are well done, Like we don't

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Speaker 1: have a kind of chip on our shoulder about corporate America.

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Speaker 1: We just want to see it done well with style.

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Speaker 1: On with eth X, Ben set it Bankuli said it.

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Speaker 1: Your ceo said it on our first episode, like you

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Speaker 1: pick brands to work with that have like minded value

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Speaker 1: around a certain topic and you can yeah, and they

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Speaker 1: us like no brands who don't with a choice, Yeah,

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Speaker 1: and and plenty of brands I'm sure, like I don't

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Speaker 1: want to touch that, and we're like, fine, that seems right,

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Speaker 1: so funny, Like I feel like I can say this

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Speaker 1: because who cares and I won't work them. I got

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Speaker 1: a call, well, I got a call from a beer

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Speaker 1: company like maybe a year ago, and Ben was like,

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Speaker 1: this could be kind of a big deal. They want

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Speaker 1: you to do this big super Bowl at I was

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Speaker 1: like me and they I was like, I don't I

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Speaker 1: barely take a sip of wine like me, And he

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Speaker 1: was like no, they're really looking to like connect to

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Speaker 1: more millennial women, and they sent me a pitch that

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Speaker 1: had nothing to do do with millennial women. Basically, the entire

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Speaker 1: joke was that I was like fat and confused in

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Speaker 1: a bar. They're like, but they're really open your creative notes.

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Speaker 1: I write back, like, what if this was a party

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Speaker 1: of women and it celebrated body diversity and it was

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Speaker 1: women enjoying beer who don't fit into the traditional mold

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Speaker 1: of like and it's like a barbecue and you've got like,

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Speaker 1: you know, plus size women and trans women and all

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Speaker 1: kinds of women enjoying themselves together just like crickets and

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Speaker 1: never heard from them again. But I was like, clearly

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Speaker 1: was the role grand partnership and we want to dig

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Speaker 1: in a little bit to like a lot of it.

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Speaker 1: But the stuff that we don't think that people, because

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Speaker 1: most of the questions that are aimed at you typically

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Speaker 1: come from your creative work and the stuff that you

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Speaker 1: do with HBO and what have you, we're more interested

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Speaker 1: to know, like on the media side, is there a

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Speaker 1: creative trigger that's different than what happens on the Girl's

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Speaker 1: Front or some of the other we've done, Like I mean, yeah,

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Speaker 1: I think there is, And I think it's like exciting

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Speaker 1: for us actually because you know, we did Girls for

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Speaker 1: six years and it was always creatively challenging. There wasn't

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Speaker 1: a moment where we went like, wow, this is so easy,

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Speaker 1: but it was always really challenging. But like, this is

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Speaker 1: an entirely new business. As I said, like, you know,

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Speaker 1: HBO is behind a paywall. We don't have to sell

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Speaker 1: a thing, and it's interesting to try to be creative

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Speaker 1: and also you know, sell something at the same time.

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Speaker 1: And also it's a new part of our brain that

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Speaker 1: we haven't used before. I was always that ornerary teenager

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Speaker 1: who was like, I'm going to say whatever I want

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Speaker 1: if I get home from school. Who gets it? And

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Speaker 1: I never got sent over in school because I went

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Speaker 1: to a super alternative school and no one ever sent

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Speaker 1: me home from school. But to kind of also try

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Speaker 1: to figure out in Lenny how to express our politics

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Speaker 1: and our views in a way that's clear and strong

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Speaker 1: and not pulling any punches. But also Leaves isn't daring

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Speaker 1: advertisers to go funk themselves. So can we talk about

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Speaker 1: because that is something that we find to be really

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Speaker 1: interesting as more and more people from Hollywood and celebrity

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Speaker 1: culture start to venture into our world and building media companies,

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Speaker 1: because we're starting to see an Alex and I talked

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Speaker 1: a lot about this trend of personality as platform like

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Speaker 1: born out of ideals and values and philosophies just about skill, like,

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Speaker 1: I mean amazing skill. To me, the bedrock of Lenny

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Speaker 1: is And I said this Geni early on and she

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Speaker 1: like blushed or whatever. But it's really, to me the

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Speaker 1: bedrock of Lenny. Obviously we've an amazingly talented team, but

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Speaker 1: it's like it was always about our friendship and taking

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Speaker 1: the conversations that we have within our friendship and the

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Speaker 1: dialogues and making that something that everybody could have a

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Speaker 1: glimpse at. And then it became the creative for our show,

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Speaker 1: and then it became more about lifting up other women's voices.

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Speaker 1: But what it really came from is like we're engaged,

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Speaker 1: me to people. We text each other all day long

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Speaker 1: about what's happening in the world and commenting on it.

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Speaker 1: And so it was like the content of our friendship

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Speaker 1: and our bond and having that space to kind of

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Speaker 1: like work out your feelings about cultural events that was

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Speaker 1: really important to us. But then you know, to add

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Speaker 1: the element of lifting up the voices of women who

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Speaker 1: may not necessarily have a platform. So building on that line,

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Speaker 1: because one of the things Alex and I were curious

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Speaker 1: to know is like how much of Leney was inspired

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Speaker 1: by culture versus an effort to shape it. What we

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Speaker 1: said was like, is there is it a reflection of

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Speaker 1: culture in some ways or is it a projection? Well,

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Speaker 1: it definitely started as a reflection. I mean that was

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Speaker 1: we just sort of wanted a space that was more

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Speaker 1: than a hundred and forty characters to talk about things

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Speaker 1: we care about and that could be reproductive rights and

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Speaker 1: that could be nail stickers, and we wanted to be

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Speaker 1: able to have that entire range available to us. And

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Speaker 1: and um, you know, Lena got quoted a lot out

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Speaker 1: of context, and I think it came from that too.

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Speaker 1: It came from this idea of like, let's take control

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Speaker 1: of your voice since it's like this endless a secret

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Speaker 1: that I like, for the first six years of five

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Speaker 1: years of our show just got my ass endlessly kicked

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Speaker 1: by the Internet. And I always say, like, you do

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Speaker 1: develop this thick skin. But I think we thought, like,

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Speaker 1: how nice would it be to have a place where

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Speaker 1: we actually had control of the narrative. And it wasn't

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Speaker 1: just the narrative about us. We had control of the

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Speaker 1: narrative about the issues that mattered to us. And also

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Speaker 1: we were so used to Jenny always jokes that my

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Speaker 1: Gravestone is going to say she read the comments, yeah,

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Speaker 1: because it's like they were so brutal, and I was

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Speaker 1: ready for them to be brutal, but I wasn't ready

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Speaker 1: quite for what actually came when the show came out.

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Speaker 1: And so we may also may a very conscious choice

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Speaker 1: to create a space where like positivity was sort of required,

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Speaker 1: Like there's not unless you're going to go off on

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Speaker 1: a tweeting speely, there's not really space on Lenny and

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Speaker 1: within Lenny to be negative. And I think it's interesting

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Speaker 1: right to, like, we look at the two of you

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Speaker 1: as very strong women in very public platforms, and as

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Speaker 1: much as you have to tune it out, in our opinion,

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Speaker 1: you also have to drink it in because outside of

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Speaker 1: there are people who are looking to you to answer questions,

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Speaker 1: to help advise and inform them about things that they

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Speaker 1: might not know about. Inasmuch as we see that as

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Speaker 1: a testing ground for new content ideas and inspiration about

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Speaker 1: trends or thematics that Lenny might be writing about. So

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Speaker 1: how do you balance those things? I mean, our general

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Speaker 1: rule has just been too we listen to the kind

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Speaker 1: of thoughtful and considered criticism and we don't listen to

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Speaker 1: like the trolley comments, and that's basically how we hear it.

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Speaker 1: We got wet and I said, I mean it's like

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Speaker 1: that first episode we got trolled, and I said, it

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Speaker 1: doesn't matter, like we have to move forward. This is

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Speaker 1: going to happen and when so one of the things

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Speaker 1: is like when you put yourself out there, it's almost

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Speaker 1: I mean the thing. Unfortunately, what you I'm so noisy

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Speaker 1: about it isn't like, oh, I'm a celebrity and Jenny

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Speaker 1: and I are just trying to make feminist start and

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Speaker 1: leave us alone. It's because what I'm experiencing is on

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Speaker 1: a very macro level what teenagers experience on the Internet

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Speaker 1: every day. And there's like which we don't have growing up. No,

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Speaker 1: and it's really real and it scares me and like,

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Speaker 1: you know, thinking about Jenny's kids, who are so important

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Speaker 1: to me, and thinking about the internet culture that we

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Speaker 1: currently have, Like, I think it's important for celebrities to

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Speaker 1: speak out about it, not because like, oh, we're such

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Speaker 1: gentle flowers we can't take it, but because what celebrities

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Speaker 1: experience is just a mirror of what everybody experiences who

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Speaker 1: is existing on the internet and high school kids are

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Speaker 1: more brutal than anybody, than any troll you could ever

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Speaker 1: deal with. This is not a question, it's a comment.

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Speaker 1: So one of the things that Laura and I talked about,

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Speaker 1: and we were talking about it today when we were

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Speaker 1: like what where do we want to start, Like, well,

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Speaker 1: what do we want to really talk about? Because we

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Speaker 1: like to get to like the some of the nuts, right, Um,

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Speaker 1: we were like, in this little nobody in the media

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Speaker 1: space is talking to people like us. They're talking about

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Speaker 1: what I should wear, They're talking about the ten things

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Speaker 1: that are going to get me ads that still never happen.

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Speaker 1: But they're not talking about business issues. They're not teaching

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Speaker 1: me how to finance my money. They're not telling me

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Speaker 1: how to manage someone. You talked about managing someone like

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Speaker 1: your first management experience, and I was like, ah, that's real.

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Speaker 1: It was intelligent. It was so thoughtful. Do you know

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Speaker 1: there are people in their fifties in corporate America who

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Speaker 1: don't talk about being thoughtful about who they're working with

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Speaker 1: as human beings and actually like lifting them up. And

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Speaker 1: the way you talked about it was so intelligent. It

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Speaker 1: wasn't just words, it was meaning. And it's funny because

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Speaker 1: we know a lot of obstive. We meet a lot

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Speaker 1: of people that they will take content and it's very

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Speaker 1: surface out there. But the big news company cool, what's

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Speaker 1: gonna get a hit, what's gonna turning on Twitter? But

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Speaker 1: meaningful conversations don't happen. That's all we've got. I mean,

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Speaker 1: I truly think we are so bad at figuring out

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Speaker 1: what's trending and figuring out I mean that's care. I

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Speaker 1: mean I like to be good at things, so I

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Speaker 1: kind of care it seems like interesting. But I do

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Speaker 1: think like that that our entire every piece of our

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Speaker 1: work is about connecting with other people. And I always

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Speaker 1: talk about this when I'm talking about producing um our show,

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Speaker 1: which is that I do think that we don't separate

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Speaker 1: the creative and and the personal, and that's part of

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Speaker 1: the way we manage people. You struck me about Lenny

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Speaker 1: when I started reading it. I just want to talk

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Speaker 1: about um. I go to Lenny to think. I go

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Speaker 1: to Lenny and not to think, like just think pieces

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Speaker 1: and I'm thinking through stuff, But I go to Lenny

430
00:22:50,400 --> 00:22:53,800
Speaker 1: to be my creative self. Be my creative self. It's

431
00:22:53,840 --> 00:22:57,080
Speaker 1: like be my like when I was really funny. So

432
00:22:57,280 --> 00:22:59,880
Speaker 1: I read this is like my turning point with Lenny.

433
00:23:00,040 --> 00:23:03,800
Speaker 1: By the way, I became a reader to impassioned when

434
00:23:03,800 --> 00:23:07,879
Speaker 1: I read your Kesha piece amazing, and I was like,

435
00:23:07,960 --> 00:23:10,399
Speaker 1: I did not like Kesha. I don't like Kesha's music.

436
00:23:10,480 --> 00:23:13,440
Speaker 1: I didn't like anything about Kesha. I read this piece

437
00:23:13,480 --> 00:23:15,560
Speaker 1: and it wasn't about being a woman. It was about

438
00:23:15,640 --> 00:23:18,760
Speaker 1: being a human, and it was about being able to

439
00:23:18,840 --> 00:23:22,560
Speaker 1: create and being free to create. You were talking about

440
00:23:22,640 --> 00:23:27,480
Speaker 1: freedom and creation. Holy Ship rocked the room, basic as

441
00:23:27,560 --> 00:23:32,000
Speaker 1: you get as a human, right. Well, it's interesting because

442
00:23:32,000 --> 00:23:34,280
Speaker 1: there we have lots of things where that I'm so

443
00:23:34,359 --> 00:23:36,639
Speaker 1: happy you felt that way, but it's interesting, Like I

444
00:23:36,680 --> 00:23:38,879
Speaker 1: happened to be a huge Gidid fan. I love her.

445
00:23:38,920 --> 00:23:40,920
Speaker 1: I love what she's done for the modeling world. I

446
00:23:40,960 --> 00:23:44,480
Speaker 1: think she's really like an interesting and accessible figure. But

447
00:23:44,800 --> 00:23:47,760
Speaker 1: when we did our piece about gig punching back at

448
00:23:47,760 --> 00:23:50,600
Speaker 1: the guy who attacked her a Paris Fashion Week, it's like,

449
00:23:51,280 --> 00:23:53,400
Speaker 1: you can be the most radical girl in the world

450
00:23:53,400 --> 00:23:57,880
Speaker 1: in Portland and you'll still agree that, all right, but

451
00:23:58,440 --> 00:24:01,000
Speaker 1: with her, with Kesha, and what we always try to

452
00:24:01,040 --> 00:24:03,280
Speaker 1: hit out is like it doesn't matter, or like when

453
00:24:03,280 --> 00:24:05,359
Speaker 1: we did a piece with Chloe Kardashian. It's like, it

454
00:24:05,440 --> 00:24:08,840
Speaker 1: doesn't really matter if you we adore it because it's

455
00:24:08,880 --> 00:24:11,840
Speaker 1: just about non judgmental spirituality. So it doesn't matter what

456
00:24:11,880 --> 00:24:13,960
Speaker 1: you think about keeping up with the Kardashians. It doesn't

457
00:24:13,960 --> 00:24:16,720
Speaker 1: matter what your opinion about her marriage is. All that

458
00:24:16,760 --> 00:24:18,920
Speaker 1: matters is that you're able to connect with a woman

459
00:24:18,960 --> 00:24:20,760
Speaker 1: on another issue. And a show that went to The

460
00:24:20,800 --> 00:24:25,240
Speaker 1: Lost Files, we talked about how Chloe Kardashians Good American

461
00:24:25,560 --> 00:24:31,040
Speaker 1: denim line right now. No, I have ten pairs and

462
00:24:31,160 --> 00:24:33,520
Speaker 1: I love it, and I loved on Instagram when someone

463
00:24:33,600 --> 00:24:35,520
Speaker 1: was like these aren't even made in America. I would

464
00:24:35,520 --> 00:24:37,159
Speaker 1: do have the good American and she was like, actually

465
00:24:37,160 --> 00:24:39,240
Speaker 1: they're made in l A with humane practices and shut

466
00:24:39,240 --> 00:24:42,359
Speaker 1: the funk up, Like she he knows her stuff, and

467
00:24:42,400 --> 00:24:45,520
Speaker 1: she made it so clear from the beginning that it

468
00:24:45,600 --> 00:24:48,600
Speaker 1: was for like so many companies are doing stuff that

469
00:24:48,640 --> 00:24:52,320
Speaker 1: ain't saying quote unquote plus size, but what they show

470
00:24:52,800 --> 00:24:54,479
Speaker 1: is the size for and then they let you know

471
00:24:54,600 --> 00:24:57,919
Speaker 1: in the small type they go with reacts out it's available,

472
00:24:58,240 --> 00:24:59,399
Speaker 1: and what I love is she was like, oh no,

473
00:24:59,520 --> 00:25:01,480
Speaker 1: We're going to see all of it and I'm going

474
00:25:01,520 --> 00:25:04,120
Speaker 1: to make it cool. I consider that in its own right,

475
00:25:04,280 --> 00:25:08,040
Speaker 1: both product innovation but also what I'll say, authentic innovation.

476
00:25:08,119 --> 00:25:11,040
Speaker 1: In a way, innovation is something that gets thrown around

477
00:25:11,200 --> 00:25:13,280
Speaker 1: a lot. People will come up to me and say

478
00:25:13,720 --> 00:25:17,119
Speaker 1: we need to be innovative about this and like what it? So,

479
00:25:17,160 --> 00:25:25,560
Speaker 1: what does innovation? Like? Well, I know, but like, can

480
00:25:25,600 --> 00:25:28,760
Speaker 1: you tell us what innovation means to you? I mean

481
00:25:28,800 --> 00:25:30,760
Speaker 1: something Jenny says a lot, which I love is she's like,

482
00:25:30,840 --> 00:25:33,639
Speaker 1: let's crack our brains open, Like when we're stuck and

483
00:25:33,680 --> 00:25:36,000
Speaker 1: we're kind of going for the obvious thing, She's let's

484
00:25:36,040 --> 00:25:38,439
Speaker 1: crack our brains when we're in the writer's room. And

485
00:25:38,480 --> 00:25:40,359
Speaker 1: to me, what that's representative of is like, let's not

486
00:25:40,440 --> 00:25:43,040
Speaker 1: do the same thing that we've done before. Let's ask

487
00:25:43,280 --> 00:25:46,000
Speaker 1: what haven't we seen on television? What haven't we seen

488
00:25:46,040 --> 00:25:48,560
Speaker 1: in this space? What? And a big thing we talked

489
00:25:48,560 --> 00:25:51,320
Speaker 1: about in Lenny meetings is like we'll talk about a

490
00:25:51,320 --> 00:25:52,960
Speaker 1: topic and well, goes, this is cool, this is awesome,

491
00:25:53,000 --> 00:25:55,800
Speaker 1: but it's been covered by every other women's magazine and

492
00:25:56,400 --> 00:25:57,800
Speaker 1: we're not going to have a new take on it,

493
00:25:57,960 --> 00:26:01,160
Speaker 1: and so we will say, how what's the Lenny way

494
00:26:01,240 --> 00:26:05,880
Speaker 1: into this? Actually, the Chloe one is a good one,

495
00:26:05,920 --> 00:26:10,639
Speaker 1: which is like with Chloe Kardashian, we were like, everyone

496
00:26:10,840 --> 00:26:14,120
Speaker 1: thinks they know every single thing about Chloe Kardashian because

497
00:26:14,200 --> 00:26:19,320
Speaker 1: the Kardashians share everything, except it was a real surprise

498
00:26:19,400 --> 00:26:21,560
Speaker 1: to us until a lot of people that she has

499
00:26:21,640 --> 00:26:24,679
Speaker 1: this incredibly religious side. And so that's sort of the

500
00:26:24,760 --> 00:26:27,720
Speaker 1: Lenny way into talking about Chloe, which were set stoke

501
00:26:27,800 --> 00:26:30,200
Speaker 1: to talk about her Jains, and we're stoked to talk

502
00:26:30,240 --> 00:26:33,320
Speaker 1: about her hair and her nails. But also I'm like,

503
00:26:33,480 --> 00:26:36,400
Speaker 1: that's a really interesting side of her that you don't

504
00:26:36,480 --> 00:26:38,640
Speaker 1: see on Keeping up with the Kardashians, and you don't

505
00:26:38,640 --> 00:26:41,040
Speaker 1: see on Revenged Body, and you don't hear about and

506
00:26:41,119 --> 00:26:43,840
Speaker 1: last Weekly And on a more serious note, like for example,

507
00:26:43,880 --> 00:26:46,560
Speaker 1: when everyone was talking about Brock Turner, and obviously that

508
00:26:46,600 --> 00:26:48,640
Speaker 1: was the situation we wanted to conquer, but we wanted

509
00:26:48,640 --> 00:26:51,359
Speaker 1: to be respectful to everybody else's coverage and not just

510
00:26:51,560 --> 00:26:53,920
Speaker 1: be part of the news cycle. And Jenny saw a

511
00:26:53,920 --> 00:26:58,040
Speaker 1: tweet from Roxanne Gay talking about what like the racial

512
00:26:58,119 --> 00:27:00,400
Speaker 1: aspect and what Rock Turner sentence would be like if

513
00:27:00,400 --> 00:27:03,000
Speaker 1: you were a young black man, and Jenny immediately reached

514
00:27:03,000 --> 00:27:05,240
Speaker 1: out to roxand Gay and said who kill to have

515
00:27:05,359 --> 00:27:07,359
Speaker 1: us in Lenny? What do we have to do? Because

516
00:27:07,600 --> 00:27:10,400
Speaker 1: the Lenny way in was a way that didn't looked

517
00:27:10,440 --> 00:27:13,320
Speaker 1: at it through a multitude of lenses, and it wasn't

518
00:27:13,400 --> 00:27:16,520
Speaker 1: just one. It wasn't just the rock Turner's evil take.

519
00:27:16,560 --> 00:27:19,119
Speaker 1: It was also the take on what rock Turner sentencing

520
00:27:19,200 --> 00:27:21,560
Speaker 1: told young black men in this country. So why the

521
00:27:21,560 --> 00:27:24,600
Speaker 1: newsletter as a first way to reach your audience? Why

522
00:27:24,680 --> 00:27:28,400
Speaker 1: was that the leading choice? A few reasons. Um One

523
00:27:28,560 --> 00:27:31,440
Speaker 1: is that at the time, we were making girls and

524
00:27:31,600 --> 00:27:34,760
Speaker 1: it seemed like an actual manageable amount of content for

525
00:27:34,880 --> 00:27:38,280
Speaker 1: us to be a part of. So on a practical level,

526
00:27:38,720 --> 00:27:41,640
Speaker 1: that was that was it. And then on a creative level,

527
00:27:41,680 --> 00:27:43,920
Speaker 1: I think it just felt really intimate, and we liked

528
00:27:43,960 --> 00:27:46,320
Speaker 1: the feeling of it feeling intimate and you don't scroll away,

529
00:27:46,760 --> 00:27:49,000
Speaker 1: We're not clicking off into other places. You can like

530
00:27:49,080 --> 00:27:55,000
Speaker 1: download and watch it. What's interesting, which because we didn't

531
00:27:55,040 --> 00:27:58,320
Speaker 1: expect this resurgence of newsletters, so now nobody's like tons

532
00:27:58,320 --> 00:28:01,280
Speaker 1: and tons of companies are using it as a format.

533
00:28:01,440 --> 00:28:03,679
Speaker 1: And I even get newsletters from the companies that I

534
00:28:03,760 --> 00:28:06,119
Speaker 1: order clothing from that have like that kind of like

535
00:28:06,280 --> 00:28:08,720
Speaker 1: chatty friendly, you know, like I get like a shop

536
00:28:08,760 --> 00:28:11,439
Speaker 1: Bop note that's like it feels like it's like talking

537
00:28:11,480 --> 00:28:14,440
Speaker 1: to me intimately. And it's an interesting thing that that's

538
00:28:14,480 --> 00:28:16,440
Speaker 1: becoming more appealing because I do think the world is

539
00:28:16,480 --> 00:28:19,719
Speaker 1: getting so saturated with media, we're getting so exhausted by

540
00:28:19,760 --> 00:28:23,119
Speaker 1: what we're seeing. That's just a moment to steal away

541
00:28:23,440 --> 00:28:28,560
Speaker 1: is so important. And I think internet content was starting

542
00:28:28,560 --> 00:28:31,800
Speaker 1: to be almost like this incredible onslaught and we didn't

543
00:28:31,800 --> 00:28:33,760
Speaker 1: want to be part of that. And so two areas

544
00:28:33,800 --> 00:28:35,879
Speaker 1: that I love that because we all we like to

545
00:28:35,960 --> 00:28:40,280
Speaker 1: brainstorm um the brainstorm on the show, but we won't

546
00:28:40,320 --> 00:28:43,080
Speaker 1: do that. But I do think UM education and curriculum

547
00:28:43,120 --> 00:28:45,280
Speaker 1: is another one I would love to see Lenny go into.

548
00:28:45,640 --> 00:28:48,240
Speaker 1: I think that there's a street school that you guys

549
00:28:48,280 --> 00:28:50,880
Speaker 1: bring to the surface that a lot of brands or

550
00:28:50,960 --> 00:28:55,520
Speaker 1: media companies rather are reporting on versus reporting from. And

551
00:28:55,560 --> 00:29:00,200
Speaker 1: I think you to bring a and your team um

552
00:29:00,240 --> 00:29:04,800
Speaker 1: some streets mart that young women don't often get from,

553
00:29:05,000 --> 00:29:10,200
Speaker 1: you know, their periods, and Garcia is really our link

554
00:29:10,320 --> 00:29:14,720
Speaker 1: to that associate and she's just amazing. And something we

555
00:29:14,760 --> 00:29:17,880
Speaker 1: also care a lot about is international because of the

556
00:29:17,920 --> 00:29:22,040
Speaker 1: fact that women don't have the same experience everywhere that

557
00:29:22,080 --> 00:29:24,280
Speaker 1: they live, like the experience of a woman living in

558
00:29:24,280 --> 00:29:26,400
Speaker 1: the Middle East, or the experience of women living women

559
00:29:26,440 --> 00:29:28,520
Speaker 1: living in Italy is totally different than the experience of

560
00:29:28,560 --> 00:29:31,880
Speaker 1: a woman living in America. And like, for example, recently

561
00:29:32,040 --> 00:29:33,720
Speaker 1: a piece that I was really excited about is we

562
00:29:33,800 --> 00:29:38,280
Speaker 1: published a piece by my Icelandic friend her Sigram's daughter

563
00:29:38,880 --> 00:29:41,760
Speaker 1: about a recent murder and Rakovic and how it had

564
00:29:41,840 --> 00:29:46,760
Speaker 1: changed women's perception of literally no murders and there's there

565
00:29:46,840 --> 00:29:53,480
Speaker 1: was such a tiny city, I mean population wise, and yeah,

566
00:29:53,600 --> 00:29:56,360
Speaker 1: so to me to be able to give people window

567
00:29:56,440 --> 00:29:58,520
Speaker 1: into the fact that like, women in Iceland have been

568
00:29:58,520 --> 00:30:01,840
Speaker 1: walking home alone, happy only in mini skirts for years

569
00:30:01,880 --> 00:30:04,840
Speaker 1: and now feel fear. It's like, I really love being

570
00:30:04,840 --> 00:30:06,520
Speaker 1: able to speak to the women in Iceland and also

571
00:30:06,560 --> 00:30:08,960
Speaker 1: being to educate the women in New York about how

572
00:30:09,080 --> 00:30:11,960
Speaker 1: like their experience of being like, don't take the subway

573
00:30:11,960 --> 00:30:14,680
Speaker 1: after one and here's when you walk with your friends

574
00:30:14,880 --> 00:30:17,560
Speaker 1: was completely different than the experience of Icelandic women. And

575
00:30:17,600 --> 00:30:21,280
Speaker 1: so we think more and more about what Lenny International

576
00:30:21,320 --> 00:30:26,880
Speaker 1: would look like and what what is the one most

577
00:30:26,880 --> 00:30:30,760
Speaker 1: common thing you think people misunderstand about your creative partnership

578
00:30:30,800 --> 00:30:40,040
Speaker 1: and Lenny, Oh, that's such a good question question. Um, well,

579
00:30:40,040 --> 00:30:42,600
Speaker 1: I think it's very easy for people to make. I mean,

580
00:30:42,680 --> 00:30:44,680
Speaker 1: we have an amazing creative partnership, and the more I

581
00:30:44,760 --> 00:30:47,320
Speaker 1: learned about other people's, the more I understand how blessed

582
00:30:47,360 --> 00:30:50,440
Speaker 1: we are because we're able to communicate clearly and quickly,

583
00:30:50,640 --> 00:30:53,480
Speaker 1: and we share taste and those are all the things

584
00:30:53,560 --> 00:30:55,920
Speaker 1: that you and we really love each other. But I

585
00:30:55,920 --> 00:30:58,680
Speaker 1: think it is easy for people to talk about partnership,

586
00:30:58,760 --> 00:31:01,440
Speaker 1: especially between women, as they these sort of like adorable

587
00:31:01,520 --> 00:31:05,880
Speaker 1: things and forget that it's just this incredibly hard, grueling work.

588
00:31:05,920 --> 00:31:07,920
Speaker 1: It's like we're really tired a lot of the time.

589
00:31:08,000 --> 00:31:10,880
Speaker 1: We're really pushing ourselves forward at moment. We do contribute

590
00:31:10,920 --> 00:31:14,440
Speaker 1: to that because we do. Also, you know, we talk

591
00:31:14,480 --> 00:31:18,760
Speaker 1: about our friendship a lot publicly, and and we and

592
00:31:18,760 --> 00:31:22,880
Speaker 1: and that is creating a slightly adorable narrative around it.

593
00:31:24,000 --> 00:31:27,040
Speaker 1: We really do. So I think we also are part

594
00:31:27,120 --> 00:31:30,760
Speaker 1: of that mythology. M I wanted them to think we're

595
00:31:30,760 --> 00:31:34,240
Speaker 1: adorable and work really hard. Well we are, Well you do,

596
00:31:34,440 --> 00:31:36,920
Speaker 1: and we didn't. Yeah, yeah, that's my dream. I think

597
00:31:36,920 --> 00:31:40,320
Speaker 1: you're adorable. We know you work really hard. You guys

598
00:31:40,360 --> 00:31:44,440
Speaker 1: are worked with you. Here's our game. Okay, okay, you

599
00:31:44,480 --> 00:31:47,719
Speaker 1: know kill funck Mary? Yes? Right? Do you love it?

600
00:31:47,800 --> 00:31:52,320
Speaker 1: We do love? Yeah? I call it killed the debate,

601
00:31:52,440 --> 00:31:57,480
Speaker 1: that's what happened. David Platt said the same thing anyway,

602
00:31:57,560 --> 00:31:59,800
Speaker 1: So no, it's not you. The first thing you think

603
00:32:00,000 --> 00:32:08,960
Speaker 1: been a breath, so still incorporates kill, but it's killed

604
00:32:09,400 --> 00:32:13,480
Speaker 1: by d I y do it yourself? Love this game?

605
00:32:13,680 --> 00:32:16,160
Speaker 1: So what would you feel? Like? Would you buy Trump? One?

606
00:32:16,280 --> 00:32:19,680
Speaker 1: I would have said killed Twitter, But now that our

607
00:32:20,360 --> 00:32:23,280
Speaker 1: world is gone turned upside down, I actually think Twitter

608
00:32:23,360 --> 00:32:27,080
Speaker 1: is a really valuable total. Would you pay for it?

609
00:32:27,200 --> 00:32:29,280
Speaker 1: Would you pay for it? I would pay for it, yes,

610
00:32:29,280 --> 00:32:32,360
Speaker 1: So would you buy it? I would buy Twitter? Okay, check, Okay,

611
00:32:32,400 --> 00:32:35,040
Speaker 1: what would you kill? We don't ever disagree in this

612
00:32:35,040 --> 00:32:38,160
Speaker 1: way that I would kill Twitter. Oh, Like, at the

613
00:32:38,240 --> 00:32:40,480
Speaker 1: end of the day, I just feel as though Twitter

614
00:32:40,520 --> 00:32:43,280
Speaker 1: has had opportunities to say, like, we're behind women and

615
00:32:43,280 --> 00:32:45,800
Speaker 1: we're behind LGBTQ people, and we don't support this kind

616
00:32:45,800 --> 00:32:47,640
Speaker 1: of dialogue, and they've only done it in the most

617
00:32:47,680 --> 00:32:51,360
Speaker 1: superficial of ways. And like I love I started out

618
00:32:51,480 --> 00:32:53,400
Speaker 1: on Twitter as telling that so many of my friends

619
00:32:53,440 --> 00:32:55,000
Speaker 1: I love it as a product. I would just like

620
00:32:55,080 --> 00:32:57,080
Speaker 1: to see them like step up the way that Instagram

621
00:32:57,160 --> 00:33:01,240
Speaker 1: or Facebook is stepped up to create, um, the right environment. Yeah,

622
00:33:02,160 --> 00:33:04,240
Speaker 1: I'm telling it to now. I have so much sham.

623
00:33:04,440 --> 00:33:07,800
Speaker 1: What if we d I y Twitter? Yeah, you're doing yourself.

624
00:33:10,960 --> 00:33:13,840
Speaker 1: What I would do was create different filters. I feel

625
00:33:13,840 --> 00:33:15,840
Speaker 1: like right now, Twitters in this weird space where they're

626
00:33:15,840 --> 00:33:19,120
Speaker 1: straddling the area between freedom of speech, and they're going like,

627
00:33:19,160 --> 00:33:21,360
Speaker 1: it's freedom of speech, but we're going to filter some

628
00:33:21,440 --> 00:33:27,520
Speaker 1: people Like I would bring together psychiatrists, psychologists, feminist experts

629
00:33:27,520 --> 00:33:30,480
Speaker 1: on LGBTQ youth and think about what are the things

630
00:33:30,480 --> 00:33:32,360
Speaker 1: that we actually need to be banning that are hurting

631
00:33:32,360 --> 00:33:37,000
Speaker 1: people's health and hurting like the sort of donham Well,

632
00:33:37,200 --> 00:33:40,840
Speaker 1: I've tried Jack Dorsey and you stopped answering my emails,

633
00:33:40,880 --> 00:33:43,000
Speaker 1: So I feel like I could be really open about that.

634
00:33:44,040 --> 00:33:48,960
Speaker 1: I know, at Jack Dorsey, where did the emails? Jack?

635
00:33:49,520 --> 00:33:53,920
Speaker 1: At Jack? The emails dropped off around the beginning of UM.

636
00:33:54,760 --> 00:34:00,920
Speaker 1: So yeah, let's okay, okay, what are other options? You

637
00:34:01,080 --> 00:34:06,560
Speaker 1: kill Fox? Yeah, let's kill Fox series. There's no perfect

638
00:34:06,640 --> 00:34:08,680
Speaker 1: let's put it. I mean, I think Fox News wants

639
00:34:08,680 --> 00:34:12,160
Speaker 1: to kill Fox news. Let's put it's misery. It's changing,

640
00:34:12,600 --> 00:34:16,000
Speaker 1: I do I really, I mean they haven yes, and

641
00:34:16,080 --> 00:34:17,600
Speaker 1: I'm like, but like I was like, I was like

642
00:34:17,719 --> 00:34:19,800
Speaker 1: changing to what No, No, I mean I think that

643
00:34:19,880 --> 00:34:23,520
Speaker 1: you have conversations with people on the right side often, Um,

644
00:34:23,600 --> 00:34:27,480
Speaker 1: you mean like like the right, the correct or the

645
00:34:27,560 --> 00:34:30,359
Speaker 1: right wing right. I've had some, But I wouldn't say

646
00:34:30,360 --> 00:34:32,360
Speaker 1: that people in the right wing are incredibly interested in

647
00:34:32,440 --> 00:34:34,279
Speaker 1: talking to me. I wouldn't say that I'm like their

648
00:34:34,400 --> 00:34:36,440
Speaker 1: number one target demo for a person to have a

649
00:34:36,480 --> 00:34:39,960
Speaker 1: conversation with. I think it's interesting because give me more amazing.

650
00:34:40,239 --> 00:34:41,840
Speaker 1: I think we need more of it too. But I

651
00:34:41,880 --> 00:34:43,799
Speaker 1: think that, like, I mean, that's what we keep saying,

652
00:34:43,880 --> 00:34:46,200
Speaker 1: right like people have to come together. Would you have

653
00:34:46,320 --> 00:34:49,680
Speaker 1: right wing people on money? We haven't. We haven't. We've tried,

654
00:34:49,880 --> 00:34:54,720
Speaker 1: we've tried. What about we are're open to the Lenny

655
00:34:54,719 --> 00:34:57,520
Speaker 1: Way into the right wing person? So the personal story

656
00:34:57,920 --> 00:35:02,080
Speaker 1: telling us why they choose choose what they choose, why

657
00:35:03,239 --> 00:35:05,640
Speaker 1: why they're against abortion, something like that, like we are

658
00:35:05,800 --> 00:35:07,600
Speaker 1: That was a lot of them don't want to necessarily

659
00:35:07,680 --> 00:35:11,680
Speaker 1: appear on Yeah, they just don't think it's a good

660
00:35:11,719 --> 00:35:15,000
Speaker 1: lot I think is misunderstood because you are willing. So

661
00:35:15,040 --> 00:35:17,800
Speaker 1: what would you buy by? What would you buy bye?

662
00:35:18,040 --> 00:35:21,439
Speaker 1: This is a really really good question. I'm like By

663
00:35:21,560 --> 00:35:23,120
Speaker 1: because I want to own it because I think it's

664
00:35:23,120 --> 00:35:26,160
Speaker 1: such a good business model. Yes, dry Bar, I think

665
00:35:26,160 --> 00:35:29,480
Speaker 1: Ali Webb is a genius. I actually totally agree. I

666
00:35:29,480 --> 00:35:31,399
Speaker 1: had a friend who wanted to do we all did

667
00:35:32,520 --> 00:35:38,680
Speaker 1: and by the way to start, I thought of it.

668
00:35:38,719 --> 00:35:40,279
Speaker 1: I thought it was going to be called Blowout, but

669
00:35:40,320 --> 00:35:43,600
Speaker 1: I didn't do it. She created it. She put the

670
00:35:43,719 --> 00:35:47,279
Speaker 1: romantic comedy movies up, she picked the colors, she made

671
00:35:47,320 --> 00:35:53,279
Speaker 1: it Hollywood Regency. She's yes, like she's brilliant. Yeah, I

672
00:35:53,360 --> 00:35:56,200
Speaker 1: love Benjim and I really agree with that. I would

673
00:35:56,200 --> 00:35:58,560
Speaker 1: buy Shann Beauty in Brooklyn, which is a really great

674
00:35:58,680 --> 00:36:02,160
Speaker 1: natural beauty. It's like a natural Sephora, because I think

675
00:36:02,160 --> 00:36:03,719
Speaker 1: it needs to exist all around the country and they

676
00:36:03,800 --> 00:36:07,200
Speaker 1: do a really amazing mix of like treatments, selling you

677
00:36:07,280 --> 00:36:09,840
Speaker 1: stuff that's like natural and pair of and free and whatever,

678
00:36:09,960 --> 00:36:12,560
Speaker 1: but like keeping it still feeling sexy. So it's about

679
00:36:12,640 --> 00:36:15,960
Speaker 1: doing a Lenny Shen beauty line that would right, Well,

680
00:36:16,040 --> 00:36:17,840
Speaker 1: is there anything else you'd want to leave with the

681
00:36:17,840 --> 00:36:20,319
Speaker 1: brand community that they need to know about money that

682
00:36:20,360 --> 00:36:23,839
Speaker 1: you think is important that hasn't been represented in the market. Well,

683
00:36:24,040 --> 00:36:26,680
Speaker 1: I mean, you guys honestly have taught us so much

684
00:36:26,800 --> 00:36:31,200
Speaker 1: about this world. And what I would say is that

685
00:36:31,440 --> 00:36:34,200
Speaker 1: because we're still I think at the very beginning of

686
00:36:34,200 --> 00:36:38,960
Speaker 1: our learning curve that don't make a decision about Lenny

687
00:36:39,000 --> 00:36:42,080
Speaker 1: without talking to us first, because we're actually maybe more

688
00:36:42,120 --> 00:36:46,160
Speaker 1: open and more creative than you think. Yeah, I love

689
00:36:46,280 --> 00:36:53,040
Speaker 1: I love that too, Well, Landia, Lena Dunham, Jennen, the

690
00:36:53,080 --> 00:37:03,239
Speaker 1: wine and the conversation has been rich. I love you guys.

691
00:37:04,000 --> 00:37:07,360
Speaker 1: That was so fun, Like for you guys, it's like

692
00:37:07,440 --> 00:37:12,680
Speaker 1: nothing we've ever done before. God, I swear to God. Um.

693
00:37:12,719 --> 00:37:15,360
Speaker 1: That wraps this week's episode of Atlandia. A few people

694
00:37:15,400 --> 00:37:18,839
Speaker 1: we need to thank Cameron Drew's, our producer, Matt Turk,

695
00:37:18,960 --> 00:37:22,319
Speaker 1: Andy Bowers, and our team at Panoply. Thanks very much.

696
00:37:22,320 --> 00:37:26,319
Speaker 1: Thanks for listening. Tweet us at Atlantia podcast. Like us,

697
00:37:26,680 --> 00:37:29,040
Speaker 1: leave us a review, send us your thoughts. We'll be

698
00:37:29,080 --> 00:37:35,440
Speaker 1: back in two weeks with another episode. Full disclosure, our

699
00:37:35,480 --> 00:37:39,799
Speaker 1: opinions are own. We're going to get arrested for having

700
00:37:39,840 --> 00:37:47,479
Speaker 1: alcohol around him? Cam, how old are you actually? No way? Yeah,

701
00:37:48,040 --> 00:37:51,160
Speaker 1: you're much less of a literally for the audience at home.

702
00:37:51,400 --> 00:37:54,919
Speaker 1: If you have a fetish for Oliver, this is your

703
00:37:55,080 --> 00:38:01,480
Speaker 1: guy's adorable He literally no I know Oliver dad him like.

704
00:38:01,520 --> 00:38:03,600
Speaker 1: I bet if you could get him to say a please, sir,

705
00:38:03,680 --> 00:38:04,200
Speaker 1: may I have