WEBVTT - Podcast Princess, Business Baddie ft.Hala Taha (Ep 382)

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<v Speaker 1>Hey, hey, Hey, we're back. We're black ambition ambition, ambition, ambition, ambition.

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<v Speaker 2>Hey manager, how you doing girl, I'm doing so much

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<v Speaker 2>better now that I'm here.

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<v Speaker 1>Yay, welcome back in the seal or whatever. You know.

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<v Speaker 1>We have a guest today.

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<v Speaker 2>I'm excited. Yeah, Lockily and you're a badass business body

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<v Speaker 2>which is hard to maintain.

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<v Speaker 1>Both and if you kudos, so I'm gonna introduce these

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<v Speaker 1>Halla our guests. Halla Taha, dubbed the podcast Princess, is

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<v Speaker 1>the host of Young and Profiting yapp podcast, frequently raked

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<v Speaker 1>as the number one business and entrepreneurship podcast across all

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<v Speaker 1>the apps okay. Halla is also the founder and CEO

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<v Speaker 1>of yap Media, a business podcast network with an award

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<v Speaker 1>winning social media and podcast marketing agency for top podcasters,

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<v Speaker 1>celebrities and CEOs. She is well known for her engaged

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<v Speaker 1>following and influence on LinkedIn. Young and Profiting Podcast is

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<v Speaker 1>a top one hundred podcasts globally, and Holla has interviewed

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<v Speaker 1>starred studded guests from the likes of Matthew McConaughey, am,

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<v Speaker 1>Alex Hormozy, I'm the worst, Deepak Chopra, We love depat Okay,

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<v Speaker 1>David John, Seth Godden, who Seith Godden is like the

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<v Speaker 1>man when it comes to marketing, and countless others. Her

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<v Speaker 1>show was recognized in twenty twenty two as a webby

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<v Speaker 1>Honoree Am You know we love Webb's around here and

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<v Speaker 1>Holla has been featured in publications like Entrepreneur, Founder and

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<v Speaker 1>The New York Times. She is an expert on networking, marketing,

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<v Speaker 1>social media, personal branding, side hustles, entrepreneurship, and podcasting. Whoo

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<v Speaker 1>hollow we call that what being Ah, you're a brown girl.

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<v Speaker 1>How I'm gonna ask you where you're from?

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<v Speaker 3>I am brown girl. Well, where I'm from is super

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<v Speaker 3>relevant right now. I'm one hundred percent Palestinian.

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<v Speaker 1>Oh wow, I'm one.

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<v Speaker 3>Hundred percent first generation Palestinian. My family is still in

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<v Speaker 3>the West Bank.

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<v Speaker 1>So how are you navigating this really hard time?

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<v Speaker 3>Oh, it's been really tough. It's been like the tough

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<v Speaker 3>and I'm running such a huge company. I'm one of

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<v Speaker 3>the few Palestinian voices, so I felt like I had

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<v Speaker 3>this side hustle I never asked for, of just having

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<v Speaker 3>to educate people. There's so much misinformation right now, so

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<v Speaker 3>I'm just trying to just de escalate, and it's just

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<v Speaker 3>a terrible situation. So I'm trying my best. You know. Yeah,

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<v Speaker 3>this sounds tough because there's a lot of misinformation going on,

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<v Speaker 3>there's a lot of emotions, and to be quite honest,

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<v Speaker 3>a lot of people have literally learned history wrong, right,

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<v Speaker 3>and so Palestinians and Arabic people and Jewish people also

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<v Speaker 3>are a lot of Jewish people are really aware of

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<v Speaker 3>the actual facts in history and really against everything that's happening.

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<v Speaker 3>There's literally apartheid in Israel. You know, this is proven

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<v Speaker 3>by multiple human rights organizations. I even as a US citizen,

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<v Speaker 3>if I go to Palestine, I'm literally treated as an

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<v Speaker 3>oppressed person who has to drive on separate roads, who

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<v Speaker 3>has to go through checkpoints, who somebody could kill me

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<v Speaker 3>in Israel and literally nobody would be prosecuted, nobody would

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<v Speaker 3>go to jail.

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<v Speaker 2>Jim.

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<v Speaker 3>It's crazy, right, It's literally crazy. But so many people

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<v Speaker 3>don't know this information and they just hear like anti

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<v Speaker 3>semitism or what like, you know, they just go red

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<v Speaker 3>and they won't even listen to what other people are saying.

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<v Speaker 3>So it's really high stakes right now. And as a

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<v Speaker 3>business person, I'm so lucky because I remember when I

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<v Speaker 3>worked in corporate I could never talk about any of this.

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<v Speaker 3>I would, but it would be really looked down on.

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<v Speaker 3>I still was raising money from Palestine. I always whenever

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<v Speaker 3>something was going on, I have to say something. There's

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<v Speaker 3>innocent people at stake and not and the media is controlled, right,

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<v Speaker 3>so I have to put myself out there. But now

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<v Speaker 3>as an entrepreneur, I feel really lucky. You know, so

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<v Speaker 3>many of my clients are Jewish. So many of my

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<v Speaker 3>friends are Jewish. They know that, like daily I advocate

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<v Speaker 3>for everyone, all races, black, white, Jewish, doesn't matter. So

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<v Speaker 3>my daily actions show that I'm a fair person who

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<v Speaker 3>loves everyone. So it gives me a platform now to

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<v Speaker 3>just be able to speak freely. So many of my

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<v Speaker 3>clients are Jewish, and literally they're like, keep talking. You're

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<v Speaker 3>educating me so much. So it feels good this time

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<v Speaker 3>around that people are actually listening. But man, it's been

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<v Speaker 3>a tough week. It's been a tough ten days.

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<v Speaker 1>So for those people who are listening to our podcasts,

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<v Speaker 1>who are business people and who want to say something

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<v Speaker 1>but are not sure. To Mandy's point, when Black Lives

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<v Speaker 1>Matter came out, I mean, I'm black, Mandy is black,

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<v Speaker 1>and so I felt more educated to be like, this

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<v Speaker 1>is what's happening because this is happening to my community.

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<v Speaker 1>Are well aware, But I feel like there are a

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<v Speaker 1>lot of of people who want to say something and

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<v Speaker 1>through their business, but are afraid because I don't know

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<v Speaker 1>the history. I don't you know. I've watched a couple

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<v Speaker 1>of videos and I'm not sure. I'm like, is this

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<v Speaker 1>the right video?

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<v Speaker 2>Is this?

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<v Speaker 1>How does one one? Where can we find education? And

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<v Speaker 1>then two how can we start to integrate that into it?

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<v Speaker 1>For those who want to speak.

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<v Speaker 3>Out, Yeah, I would say number one is seek out

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<v Speaker 3>Palestinian voices. Go follow me on Instagram. There's so many

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<v Speaker 3>people Sean King is posting a lot of stuff that

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<v Speaker 3>gives people insight of what's actually going on on the

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<v Speaker 3>other side. And you need to proactively seek out these

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<v Speaker 3>voices because what you watch on TV and in the

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<v Speaker 3>news is only going to give you one side. One

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<v Speaker 3>side is literally controlled by propaganda and is basically paid

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<v Speaker 3>for by the other side, right, And so if you

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<v Speaker 3>want to seek out other sources, they have to be

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<v Speaker 3>online on social media. Seek out. Human Rights Watch put

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<v Speaker 3>out a report about the apartheid. Amnesty International put out

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<v Speaker 3>a report about the apartheid. You can read through all

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<v Speaker 3>those reports that will give you all the history, current

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<v Speaker 3>and previous that you need to understand. And then there's

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<v Speaker 3>lots of documentaries about Gaza that you can look up

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<v Speaker 3>and watch. So I would say, seek out voices. The

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<v Speaker 3>other thing I would say is like, you've got to

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<v Speaker 3>refuse to be called an anti semit when you want

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<v Speaker 3>to speak about human rights. So every post that you write,

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<v Speaker 3>I'm not an anti Semite, I am allowed to speak freely,

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<v Speaker 3>and I am pro human rights, I am pro peace,

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<v Speaker 3>and then start off whatever you're going to say, you know,

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<v Speaker 3>because that's the one thing that we need to start

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<v Speaker 3>to isolate is that this is not a religious issue.

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<v Speaker 3>This is a human rights issue. There's actually a lot

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<v Speaker 3>of Jewish people. Jewish people storm the Capitol, Jewish Voice

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<v Speaker 3>for Peace, if not Now or all, these are like

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<v Speaker 3>huge Jewish organizations that three sixty five days a year,

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<v Speaker 3>even before this conflict, are trying to work towards equal

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<v Speaker 3>human rights from Palestinians in the region. Right, So there's

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<v Speaker 3>just a lot going on, and I think the number

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<v Speaker 3>one thing that I want from leaders and you know,

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<v Speaker 3>we weren't expecting to talk about Palestine on this podcast,

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<v Speaker 3>so I do not need to talk about this this

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<v Speaker 3>whole time. But the number one thing that I think

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<v Speaker 3>leaders should seriously consider is at least foster a dialogue

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<v Speaker 3>in your business. At least recognize that the Arabic people

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<v Speaker 3>and Palestine people that may work for you, they're not

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<v Speaker 3>doing well right now. They need to be treated like humans,

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<v Speaker 3>be given humanity. Their people are literally a genocide is

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<v Speaker 3>happening in Palestine, and we're hurt, you know, we don't

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<v Speaker 3>feel like our lives are valued. I think that we're

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<v Speaker 3>in a very similar spot to how black people felt

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<v Speaker 3>during Black Lives Matter, when everybody was screaming all lives matter.

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<v Speaker 3>Meanwhile we are having a genocide, right so it's tough.

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<v Speaker 3>And I think having open dialogue, not persecuting people for

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<v Speaker 3>speaking out, you know, and advocating for people to have

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<v Speaker 3>healthy dialogues with each other. This is the only way

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<v Speaker 3>that us as a society is going to be able

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<v Speaker 3>to move forward is if we actually have open dialogues

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<v Speaker 3>and if people start learning new information on both sides

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<v Speaker 3>so that we have like more empathy towards each other,

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<v Speaker 3>and that takes dialogues, So not closing down comments when

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<v Speaker 3>you put up a post, not persecuting people for speaking up,

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<v Speaker 3>and again just like fostering this open dialogue.

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<v Speaker 2>And often getting out of the way of people like

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<v Speaker 2>yourself and letting you act.

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<v Speaker 3>Yeah, I don't know how many people have.

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<v Speaker 2>Maybe I don't need to make a statement, Maybe I

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<v Speaker 2>need to amplify a statement that you make exactly.

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<v Speaker 3>And I have everybody who knows me personally they're like, holla,

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<v Speaker 3>keep going, like we love you, blah blah blah. Then

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<v Speaker 3>I have these strangers that don't know me that are like,

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<v Speaker 3>you're an anti semi how like you're spreading misinformation and

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<v Speaker 3>like harassing me. And it's like, bro, like I'm literally

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<v Speaker 3>Palestinian and have lived the aparthead myself. Do not gaslight

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<v Speaker 3>me about what is truth and what is not for me?

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<v Speaker 1>Yeah, And it's crazy when you come from a gro

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<v Speaker 1>that is largely oppressed and then the world tells you

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<v Speaker 1>like now you're not You're like, I'm sorry, I look

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<v Speaker 1>like this every day that I know the feeling. I

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<v Speaker 1>know what it feels like to navigate from a space

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<v Speaker 1>of having less than for no other reason than you know,

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<v Speaker 1>the origin of my birth, and so, you know, I

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<v Speaker 1>just it's been really, really really and I just have

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<v Speaker 1>felt hands tacked. I'm like, I'm not really sure because

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<v Speaker 1>I'm not afraid to say something. It's just I didn't

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<v Speaker 1>feel educated enough to join the conversation, you know, because

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<v Speaker 1>I'm just like, I mean, but I know then murder

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<v Speaker 1>is wrong, no matter what side, and I know that

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<v Speaker 1>lives have been taken on both sides, and I just

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<v Speaker 1>feel like, across the board, that's wrong, you know. But

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<v Speaker 1>I also know, you know, from because I am black

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<v Speaker 1>and visibly black, that for brown people across the world

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<v Speaker 1>that often our voices are more easily suppressed. I mean,

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<v Speaker 1>I'm seeing there was this I just was reading this

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<v Speaker 1>morning on like ink dot com that there's this conference

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<v Speaker 1>in that they do every year in Europe. I think

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<v Speaker 1>it's called like the Global or something Summit, and the

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<v Speaker 1>CEO or whatever, the conference leader, let me say if

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<v Speaker 1>I can find it. He said something that just basically said, like,

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<v Speaker 1>you know, like killing people is wrong and that genocide

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<v Speaker 1>is not okay. Facebook dropped out of the conference. Google

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<v Speaker 1>dropped out of the conference, and I was like, wait,

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<v Speaker 1>it is it wrong just saying to kill so he

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<v Speaker 1>literally he didn't say I'm with It's just, hey, like,

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<v Speaker 1>genocide is not okay, killing people is not okay. We

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<v Speaker 1>should have peace, just that simple. And people are dropping

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<v Speaker 1>out because like, what are we saying so it is

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<v Speaker 1>okay to kill people? I just I'm confused about what

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<v Speaker 1>the pushback.

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<v Speaker 3>It's really crazy because at this point it's not about

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<v Speaker 3>being pro Palestinian, it's about being anti genocide, right, because

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<v Speaker 3>both sides like have done wrong things right since nineteen

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<v Speaker 3>forty eight. I can give everybody a quick history why

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<v Speaker 3>this all started. Right nineteen forty eight, after World War Two,

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<v Speaker 3>Britain sent Jewish refugees from World War Two to Palestine. Okay,

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<v Speaker 3>at this point Palestinians welcomed Jewish people with open arms.

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<v Speaker 3>They even let them in their homes and everything was okay.

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<v Speaker 3>A year later, the British armed Jewish people to take

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<v Speaker 3>over Palestine. They forcibly drove out eight hundred thousand people

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<v Speaker 3>out of five hundred villages. They killed fifteen thousand people.

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<v Speaker 3>These are the descendants of the people in Gaza right now.

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<v Speaker 3>They're refugees that were literally forcibly removed from their homes.

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<v Speaker 3>People are still living in homes that they have that

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<v Speaker 3>Palestinans have the keys to their homes. Their grandmothers still

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<v Speaker 3>have the keys of their homes. There's Jewish settlers and

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<v Speaker 3>people in Israel who literally live in the same homes

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<v Speaker 3>that Palestinians used to live in. They have a saying

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<v Speaker 3>they took it fully furnished, because they literally just moved

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<v Speaker 3>into people's houses with their furniture. Okay. And so these

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<v Speaker 3>people are now in Gaza as refugees and they've been

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<v Speaker 3>blockaded for sixteen years. They're not allowed to leave. They're

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<v Speaker 3>blockaded from Egypt and Israel, not allowed to leave. And

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<v Speaker 3>these people Hamas who committed the actions on October seventh,

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<v Speaker 3>have been under blockade. Most of these people are between

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<v Speaker 3>seventeen and thirty seven years old, most of either their

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<v Speaker 3>entire lives or most of their lives. Not even allowed

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<v Speaker 3>to leave Gaza. Okay. They're trapped in an open air prison,

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<v Speaker 3>A better name for it is a concentration camp. Because

0:12:27.640 --> 0:12:30.360
<v Speaker 3>they've committed no crime other than being Palestinian. They're not

0:12:30.440 --> 0:12:34.600
<v Speaker 3>allowed to leave a city that is the size of Detroit, okay,

0:12:35.160 --> 0:12:38.120
<v Speaker 3>and it is blocked off by a wall, and that

0:12:38.280 --> 0:12:41.640
<v Speaker 3>is one part of the occupied territories in Israel. The

0:12:41.720 --> 0:12:45.200
<v Speaker 3>other occupied territory is the West Bank, and so the

0:12:45.240 --> 0:12:47.599
<v Speaker 3>West Bank is a small piece of land that was

0:12:47.640 --> 0:12:50.800
<v Speaker 3>given to the Palestinians. It is occupied. People have to

0:12:50.880 --> 0:12:53.480
<v Speaker 3>drive on separate roads, their water is rationed. All this

0:12:54.120 --> 0:12:58.079
<v Speaker 3>is all controlled. There's checkpoints and so on. And again,

0:12:58.160 --> 0:13:01.719
<v Speaker 3>if somebody gets killed in the West Bank, there's no

0:13:01.800 --> 0:13:04.560
<v Speaker 3>persecution of any Israeli that did it. And people are

0:13:04.600 --> 0:13:09.320
<v Speaker 3>still stealing people's homes, demolishing homes, stealing land, and they're

0:13:09.360 --> 0:13:11.160
<v Speaker 3>just taking over more and more of the West Bank.

0:13:11.200 --> 0:13:14.400
<v Speaker 3>They don't respect the boundaries that they gave the Palestine people.

0:13:14.480 --> 0:13:18.000
<v Speaker 3>Before this conflict, two hundred and fifty people were murdered,

0:13:18.040 --> 0:13:22.679
<v Speaker 3>including forty seven children, by Israeli radical settlers. Nobody talks

0:13:22.679 --> 0:13:26.960
<v Speaker 3>about this, right, so it was not unprovoked. It was

0:13:27.000 --> 0:13:31.400
<v Speaker 3>seventy six years of oppression and literally like violence ongoing

0:13:31.440 --> 0:13:37.240
<v Speaker 3>to Palestinians constantly. They're basically controlled. It's like segregation like

0:13:37.280 --> 0:13:39.280
<v Speaker 3>how it was back in the day in America. Right,

0:13:39.760 --> 0:13:44.240
<v Speaker 3>that is what's going on in the region. And so

0:13:44.480 --> 0:13:48.320
<v Speaker 3>then this Hamas attack happened. Of course, nobody condone that,

0:13:48.840 --> 0:13:51.120
<v Speaker 3>but we can't help for people to be radicalized if

0:13:51.160 --> 0:13:54.680
<v Speaker 3>they're literally trapped behind a wall and have don't have

0:13:54.760 --> 0:13:58.960
<v Speaker 3>equal rights, and there you know, family is killed, bombed

0:13:58.960 --> 0:14:01.760
<v Speaker 3>every five years and whatever right, people are obviously going

0:14:01.840 --> 0:14:04.960
<v Speaker 3>to become radicalized. They're not treated equally. So that's the

0:14:05.040 --> 0:14:08.040
<v Speaker 3>root cause of the problem, and that's what people need

0:14:08.080 --> 0:14:09.040
<v Speaker 3>to get educated on.

0:14:11.120 --> 0:14:13.679
<v Speaker 2>I can't imagine. I mean, I don't feel like this

0:14:13.920 --> 0:14:17.080
<v Speaker 2>just it lakes me so sad and heartbroken. Beyond the

0:14:17.120 --> 0:14:20.120
<v Speaker 2>stories that I've heard, and there are some journalists out

0:14:20.120 --> 0:14:22.640
<v Speaker 2>there who are working really hard to get in touch

0:14:22.680 --> 0:14:27.200
<v Speaker 2>with Palestinian voices because like electricity is not you know,

0:14:27.280 --> 0:14:28.960
<v Speaker 2>something that you can take for granted, there a lot

0:14:28.960 --> 0:14:31.200
<v Speaker 2>of places don't have them. I heard that some people

0:14:31.240 --> 0:14:35.920
<v Speaker 2>are using car batteries because they have anticipated power outages before. Yeah,

0:14:36.000 --> 0:14:38.400
<v Speaker 2>car batteries just to charge their phone, solar panels just

0:14:38.440 --> 0:14:40.680
<v Speaker 2>to get electricity. But anyway, it's hard to communicate. But

0:14:41.120 --> 0:14:44.040
<v Speaker 2>the stories that I have heard of young twenty somethings,

0:14:44.040 --> 0:14:47.800
<v Speaker 2>families who will just get a phone call and say,

0:14:48.440 --> 0:14:51.560
<v Speaker 2>this is the Israeli Army. We're letting you know there's

0:14:51.560 --> 0:14:53.560
<v Speaker 2>going to be a strike, get out now, and then

0:14:53.560 --> 0:14:55.440
<v Speaker 2>they don't know if that's real, or if they need

0:14:55.480 --> 0:14:58.480
<v Speaker 2>to like pack up and leave and that state of

0:14:58.960 --> 0:15:01.160
<v Speaker 2>high alert, that state of fear, and I know that

0:15:01.160 --> 0:15:04.680
<v Speaker 2>it's been going on for decades as you've described. That's

0:15:05.120 --> 0:15:07.280
<v Speaker 2>for me, it's never okay. And I feel like we

0:15:07.480 --> 0:15:10.280
<v Speaker 2>just don't learn from our own fricking history. I know

0:15:10.640 --> 0:15:14.440
<v Speaker 2>it's crazy for I and a war does not equate peace.

0:15:14.600 --> 0:15:16.720
<v Speaker 3>I mean, what happened is that people came over from

0:15:16.760 --> 0:15:20.280
<v Speaker 3>World War Two after the Nazis and everything, and they

0:15:20.320 --> 0:15:24.320
<v Speaker 3>came to Palestine like ready to do anything to just survive,

0:15:24.560 --> 0:15:28.280
<v Speaker 3>and they put all that evil negativity on the Palestinians

0:15:28.320 --> 0:15:30.400
<v Speaker 3>and then just did it. Did the same thing that

0:15:30.480 --> 0:15:33.480
<v Speaker 3>happened to them, literally to the Palestinians. And we had

0:15:33.560 --> 0:15:36.360
<v Speaker 3>nothing to do with the Holocaust, right, So it's a

0:15:36.560 --> 0:15:39.600
<v Speaker 3>I feel that the Palestinians have taken the brunt of

0:15:39.640 --> 0:15:43.440
<v Speaker 3>the Holocaust, like all the pain and the terror and

0:15:43.480 --> 0:15:46.880
<v Speaker 3>everything has just for seventy six years Palestinians have been

0:15:46.960 --> 0:15:49.840
<v Speaker 3>unrightfully punished for something they did not do.

0:15:50.520 --> 0:15:53.640
<v Speaker 1>So I remember I went to Jordan earlier this year

0:15:53.680 --> 0:15:57.160
<v Speaker 1>and I just couldn't believe the separation, Like, oh, what

0:15:57.240 --> 0:15:59.760
<v Speaker 1>is the river that Jesus was baptized in the Jordan River,

0:16:00.880 --> 0:16:04.520
<v Speaker 1>and I just remember being like, wow, there's literally like

0:16:04.600 --> 0:16:06.960
<v Speaker 1>this line. And they made it very clear, do not

0:16:08.200 --> 0:16:10.240
<v Speaker 1>I was in Jordan, on the Jordan's side, do not

0:16:10.760 --> 0:16:13.120
<v Speaker 1>get close to this life. And the river wasn't it

0:16:13.240 --> 0:16:14.720
<v Speaker 1>wasn't a part of the river that was very wide.

0:16:14.760 --> 0:16:18.080
<v Speaker 1>It wasn't as wide as a street, like you know,

0:16:18.600 --> 0:16:23.440
<v Speaker 1>and like I just remember thinking like wow, like you know,

0:16:23.480 --> 0:16:26.520
<v Speaker 1>for so many people, you know, like whether you're Christian

0:16:26.920 --> 0:16:30.680
<v Speaker 1>or Jewish or or Muslim, Jesus is a figure in

0:16:31.320 --> 0:16:33.720
<v Speaker 1>all three of those like religious whatever that figure takes on,

0:16:33.760 --> 0:16:36.880
<v Speaker 1>whether it's a prophet or savior or whatever. But I

0:16:36.920 --> 0:16:40.560
<v Speaker 1>just remember thinking, how sad is it that this important,

0:16:40.760 --> 0:16:46.200
<v Speaker 1>beautiful place to these three religions is radicalized where I

0:16:46.240 --> 0:16:48.520
<v Speaker 1>can be in the water that's clearly touching both sides,

0:16:48.560 --> 0:16:51.600
<v Speaker 1>but I can't get close to this imaginary line that

0:16:51.680 --> 0:16:54.760
<v Speaker 1>men have created. And I just thought, wow, it just

0:16:54.800 --> 0:16:58.720
<v Speaker 1>seemed it was such a beautiful place Jordan, but this

0:16:58.920 --> 0:17:02.640
<v Speaker 1>underlying sense of like impending violence, and I just remember thinking,

0:17:02.680 --> 0:17:04.880
<v Speaker 1>like it just seemed that part just hit me as

0:17:04.920 --> 0:17:07.159
<v Speaker 1>really sad, Like yeah.

0:17:07.280 --> 0:17:10.239
<v Speaker 3>Yeah, I think I think the craziest part of all

0:17:10.240 --> 0:17:13.959
<v Speaker 3>of this, Tiffany and Mandy, is the misinformation going on.

0:17:14.240 --> 0:17:17.720
<v Speaker 3>And like the bubble that Israelis have lived in. You know,

0:17:18.640 --> 0:17:22.919
<v Speaker 3>they get their birthrate paid for the American Jewish people, right,

0:17:23.000 --> 0:17:25.600
<v Speaker 3>they go over to Israel, and they don't see the

0:17:25.640 --> 0:17:28.240
<v Speaker 3>occupied territories. They see the few people.

0:17:28.240 --> 0:17:29.200
<v Speaker 2>There's like two.

0:17:29.119 --> 0:17:32.160
<v Speaker 3>Million Palestinians or Arab Israelis they call them, that live

0:17:32.160 --> 0:17:35.280
<v Speaker 3>in Israel that sort of have equal rights. So people

0:17:35.359 --> 0:17:37.880
<v Speaker 3>teach them that, see, these are the Palestinians. They live

0:17:37.920 --> 0:17:41.080
<v Speaker 3>freely with us. But it's really not the whole story.

0:17:41.160 --> 0:17:43.120
<v Speaker 3>They don't show them the West Bank, they don't tell

0:17:43.160 --> 0:17:45.440
<v Speaker 3>them about Gaza, they don't tell them. They're not even

0:17:45.480 --> 0:17:49.919
<v Speaker 3>allowed to learn about the Nepka in like history in Israel,

0:17:50.040 --> 0:17:52.560
<v Speaker 3>so they don't even know that happened. They don't know

0:17:52.680 --> 0:17:55.960
<v Speaker 3>that like it started with ethnic cleansing, and so there's

0:17:56.000 --> 0:18:01.320
<v Speaker 3>just all this misinformation and essentially me having an identity

0:18:01.400 --> 0:18:06.840
<v Speaker 3>of being Palestinian, it is threatening to anybody who has

0:18:06.880 --> 0:18:10.240
<v Speaker 3>an Israeli identity because it threatens their identity. So they

0:18:10.280 --> 0:18:12.760
<v Speaker 3>want to act like we don't exist, or we were

0:18:12.760 --> 0:18:15.479
<v Speaker 3>a lost people, or Israel was a land with no people.

0:18:15.960 --> 0:18:19.160
<v Speaker 3>But in reality, we were ethnically cleansed, and even now

0:18:19.359 --> 0:18:22.600
<v Speaker 3>gaz is being en cleansed with they forced a million

0:18:22.640 --> 0:18:24.520
<v Speaker 3>people to move out of their homes and they bombed

0:18:24.520 --> 0:18:26.840
<v Speaker 3>all their homes. Now those million people they have nowhere

0:18:26.840 --> 0:18:29.920
<v Speaker 3>to go. They might end up going to Egypt or Syria,

0:18:30.280 --> 0:18:33.760
<v Speaker 3>and they're just again like moving more Palestinians out. The

0:18:33.840 --> 0:18:36.200
<v Speaker 3>last thing I'll say about this is that there's five

0:18:36.320 --> 0:18:40.600
<v Speaker 3>million Palestinians still living in the occupied territories of Palestine

0:18:40.600 --> 0:18:43.520
<v Speaker 3>which are now Israel, and there's like seven or eight

0:18:43.560 --> 0:18:46.520
<v Speaker 3>million Israelis. It's like literally almost half the people are

0:18:46.560 --> 0:18:51.200
<v Speaker 3>still Palestinian there, and there's like ten million Palestinians outside

0:18:51.280 --> 0:18:53.800
<v Speaker 3>of there that basically are refugees now not allowed to

0:18:53.800 --> 0:18:57.240
<v Speaker 3>go back. So it's a big issue. Like there's people

0:18:57.280 --> 0:19:00.000
<v Speaker 3>who are alive today that both think that they're Palace.

0:19:00.560 --> 0:19:03.600
<v Speaker 3>There's people alive today that believe there Israeli. We need

0:19:03.640 --> 0:19:06.080
<v Speaker 3>to figure it out, we need to live in peace together.

0:19:07.160 --> 0:19:09.400
<v Speaker 1>Yeah Nope, but thank you so much for I think

0:19:09.400 --> 0:19:11.840
<v Speaker 1>it's so great to get a perspective. This was not

0:19:11.880 --> 0:19:14.520
<v Speaker 1>our intention we brought, but I'm glad.

0:19:14.840 --> 0:19:17.440
<v Speaker 3>I'm like, it's just so crazy, like what I.

0:19:17.400 --> 0:19:18.320
<v Speaker 1>Want to give you.

0:19:19.240 --> 0:19:22.639
<v Speaker 2>I know you're so passionate about it, as you should be,

0:19:22.680 --> 0:19:24.040
<v Speaker 2>and this is the moment, and I'm so glad that

0:19:24.080 --> 0:19:25.679
<v Speaker 2>we have a platform we can share with you and

0:19:25.680 --> 0:19:28.720
<v Speaker 2>that you're using your own for that. Yeah, like I

0:19:28.760 --> 0:19:31.760
<v Speaker 2>feel like we need a little deep breath moment. How

0:19:31.760 --> 0:19:33.960
<v Speaker 2>do you, I know, let's just take care of yourself

0:19:34.000 --> 0:19:38.080
<v Speaker 2>and your Palestinian friends, you know, anyone who's affected by this.

0:19:39.119 --> 0:19:43.320
<v Speaker 3>Where honestly, like it really sucks, guys, Like there's not

0:19:43.359 --> 0:19:45.800
<v Speaker 3>a lot of us, not a lot of us with

0:19:45.840 --> 0:19:49.240
<v Speaker 3>a voice. And literally I feel like I can't even grief.

0:19:49.400 --> 0:19:51.080
<v Speaker 3>I can't even grieve. All I have to do is

0:19:51.119 --> 0:19:53.400
<v Speaker 3>just spend every second I have just trying to educate

0:19:53.440 --> 0:19:57.159
<v Speaker 3>and post and like battling harassment online for telling the truth.

0:19:57.280 --> 0:20:02.159
<v Speaker 3>And like, thank god, honestly, like all there's two communities

0:20:02.160 --> 0:20:05.000
<v Speaker 3>that are helping us. Black black the black community is

0:20:05.040 --> 0:20:08.320
<v Speaker 3>helping us. Thank god. This is really the first time

0:20:08.359 --> 0:20:11.600
<v Speaker 3>that like really the black community is mobilizing and supporting us,

0:20:12.119 --> 0:20:15.040
<v Speaker 3>and Jewish people, Jewish people who know what's going on,

0:20:15.720 --> 0:20:19.440
<v Speaker 3>and now we never really had other communities supporting us,

0:20:19.440 --> 0:20:21.760
<v Speaker 3>and now we have these two communities really helping to

0:20:21.800 --> 0:20:24.119
<v Speaker 3>amplify our voices and it feels like maybe there will

0:20:24.200 --> 0:20:25.040
<v Speaker 3>be some real change.

0:20:25.160 --> 0:20:27.000
<v Speaker 1>Yeah, I have to say, that's where I heard about

0:20:27.040 --> 0:20:30.280
<v Speaker 1>the most, which I love because you're right, because as

0:20:32.240 --> 0:20:35.359
<v Speaker 1>coming from a population that has also often been oppressed,

0:20:35.840 --> 0:20:38.040
<v Speaker 1>you get to see you're like, wait, wait, wait, wait, wait, wait,

0:20:38.119 --> 0:20:41.320
<v Speaker 1>what's going on? And you know, if you know, especially

0:20:41.400 --> 0:20:44.000
<v Speaker 1>black women, that's where I've seen so many because I

0:20:44.000 --> 0:20:45.840
<v Speaker 1>don't necessarily I mean other than you, how I don't

0:20:45.840 --> 0:20:48.159
<v Speaker 1>know if I know anybody else that's Palestinian, you know,

0:20:48.560 --> 0:20:50.320
<v Speaker 1>And so a lot of the information that I've gotten

0:20:50.640 --> 0:20:54.200
<v Speaker 1>have been from Black voices that have shared other Palestinian voices. Yeah,

0:20:54.280 --> 0:20:56.120
<v Speaker 1>and I'm just like wait, and so as I'm reading

0:20:56.119 --> 0:20:58.520
<v Speaker 1>and I'm learning about, I'm loving is that I see

0:20:58.560 --> 0:21:02.000
<v Speaker 1>a lot, especially like the lack influencer women are posting

0:21:02.080 --> 0:21:04.320
<v Speaker 1>for better understanding, and then you see people angry and

0:21:04.320 --> 0:21:07.760
<v Speaker 1>you're like, well, she's allowed to say I don't know

0:21:07.840 --> 0:21:10.800
<v Speaker 1>much about this topic if you can share respectly in

0:21:10.800 --> 0:21:13.439
<v Speaker 1>the comments, because I'd love to learn, because I'd love

0:21:13.480 --> 0:21:17.000
<v Speaker 1>to support humanity overall. And people get really, really really

0:21:18.040 --> 0:21:20.840
<v Speaker 1>angry at that, and so that's very telling when you

0:21:20.920 --> 0:21:24.840
<v Speaker 1>say I believe that people shouldn't be murdered, and people

0:21:24.880 --> 0:21:25.520
<v Speaker 1>getting mad at.

0:21:25.480 --> 0:21:28.280
<v Speaker 3>That, well, it's just it's I think one of the

0:21:28.320 --> 0:21:31.600
<v Speaker 3>biggest polarities in all this or like issues is that,

0:21:31.720 --> 0:21:34.840
<v Speaker 3>like it's just call spade a spade. Palestinian lives are

0:21:34.840 --> 0:21:38.080
<v Speaker 3>not valued as much as Israeli lives, and that's literally

0:21:38.119 --> 0:21:41.440
<v Speaker 3>what's going on. You know, like fourteen hundred innocent Israeli

0:21:41.520 --> 0:21:45.160
<v Speaker 3>civilians died and that's terrible, and now five thousand Palestinians

0:21:45.160 --> 0:21:50.600
<v Speaker 3>have died, mostly literally children, like babies are just getting

0:21:50.680 --> 0:21:53.840
<v Speaker 3>murdered and blown up, and everyone's so like they deserved it.

0:21:53.840 --> 0:21:56.760
<v Speaker 3>It's retally like there's like, what do you We're defending ourselves,

0:21:56.800 --> 0:21:59.840
<v Speaker 3>defending yourself from what from little babies who literally didn't

0:21:59.880 --> 0:22:02.720
<v Speaker 3>vot for Hamas, Like we need to be fair and

0:22:02.800 --> 0:22:05.479
<v Speaker 3>like just all human lives need to be treated equally,

0:22:05.480 --> 0:22:07.520
<v Speaker 3>and that that's like I think what all the pales

0:22:07.560 --> 0:22:10.840
<v Speaker 3>Studians are crying about. We don't we're not supporting Hamas.

0:22:11.160 --> 0:22:14.320
<v Speaker 3>It's but we can't control Hamas. And until the occupation

0:22:14.440 --> 0:22:17.720
<v Speaker 3>is over, Hamas is not going away because they're resisting

0:22:17.880 --> 0:22:23.240
<v Speaker 3>against uh not having freedom right. So it's just we

0:22:23.280 --> 0:22:25.040
<v Speaker 3>just need a bloodshed to stop, and I hope it

0:22:25.080 --> 0:22:27.200
<v Speaker 3>stops because I need to focus on work.

0:22:27.760 --> 0:22:30.879
<v Speaker 2>How is your family, so do you still have family there?

0:22:31.440 --> 0:22:33.480
<v Speaker 3>I have family in the West Bank, So the West

0:22:33.480 --> 0:22:39.080
<v Speaker 3>Bank there's lots of you know, violence and subtler violence,

0:22:39.080 --> 0:22:42.919
<v Speaker 3>but they're not getting bombed like Gaza Is, so they're okay.

0:22:43.080 --> 0:22:47.640
<v Speaker 3>Hopefully they'll be okay. But yeah, I don't have family.

0:22:47.720 --> 0:22:49.960
<v Speaker 2>And Gassip their family, like your immediate family, are they

0:22:49.960 --> 0:22:52.000
<v Speaker 2>here in the US. When did you come to the US?

0:22:53.440 --> 0:22:55.879
<v Speaker 3>I was born in the US, so my immediate family

0:22:55.920 --> 0:22:57.840
<v Speaker 3>is in the US, but like all my dad's like

0:22:58.400 --> 0:23:01.360
<v Speaker 3>brothers and sisters and stuff, and my mom's are in

0:23:01.440 --> 0:23:04.040
<v Speaker 3>Palestine and some in Jordan. To your point, Tiffany, a

0:23:04.080 --> 0:23:05.679
<v Speaker 3>lot of Palestines are in Jordan.

0:23:05.840 --> 0:23:08.240
<v Speaker 2>And what's one thing? Have you visited? I'm sure you have,

0:23:08.359 --> 0:23:10.719
<v Speaker 2>But when's the last time you were able to visit Palestine?

0:23:12.280 --> 0:23:14.719
<v Speaker 3>I have not been back in twenty years. I used

0:23:14.720 --> 0:23:16.600
<v Speaker 3>to go every summer. We have a house there, we

0:23:16.640 --> 0:23:20.639
<v Speaker 3>have land there. It's not safe for me, Like I said,

0:23:20.680 --> 0:23:24.119
<v Speaker 3>I could get I'm treated like a Palestinian even though

0:23:24.160 --> 0:23:27.840
<v Speaker 3>I'm a US citizen. Once I go there. So again,

0:23:28.119 --> 0:23:31.320
<v Speaker 3>I'm like I could literally be killed by an Israeli

0:23:31.400 --> 0:23:35.239
<v Speaker 3>settler and nothing would happen, And so it's just too

0:23:35.320 --> 0:23:37.960
<v Speaker 3>dangerous for me. And I think I'd be targeted because

0:23:38.000 --> 0:23:39.800
<v Speaker 3>I have such a big platform and stuff. I think

0:23:39.800 --> 0:23:41.680
<v Speaker 3>they'd really give me a big problem.

0:23:42.400 --> 0:23:44.720
<v Speaker 2>I mean, if you could share one happy memory or

0:23:44.760 --> 0:23:50.000
<v Speaker 2>like a picture of your childhood, even in Palestine, just

0:23:50.000 --> 0:23:53.320
<v Speaker 2>for people to sort of show like there was a time, yeah,

0:23:53.359 --> 0:23:55.920
<v Speaker 2>when you were a child there and felt safe.

0:23:56.080 --> 0:24:00.760
<v Speaker 3>Maybe I never I always experienced the hide, but it

0:24:00.800 --> 0:24:05.280
<v Speaker 3>definitely was safer than now. But you know, I remember

0:24:05.920 --> 0:24:07.840
<v Speaker 3>I would always like walk to this store. Like they

0:24:07.840 --> 0:24:10.679
<v Speaker 3>had dirt roads, right, so it's like didn't have paved roads.

0:24:10.840 --> 0:24:13.680
<v Speaker 3>And all my cousins were there. They're all my age,

0:24:14.080 --> 0:24:16.439
<v Speaker 3>and everybody's like really open where you can just like

0:24:16.800 --> 0:24:18.720
<v Speaker 3>I didn't ever call to go over my aunt's house,

0:24:18.760 --> 0:24:20.119
<v Speaker 3>you know, I would just like wake up, knock on

0:24:20.160 --> 0:24:22.359
<v Speaker 3>her door and she'd come make me breakfast, and then

0:24:22.400 --> 0:24:25.280
<v Speaker 3>I'd go, you know, take a walk and like check

0:24:25.280 --> 0:24:27.199
<v Speaker 3>out the olive trees and the fig trees with my

0:24:27.320 --> 0:24:31.280
<v Speaker 3>cousins and climb trees and just be kids, you know,

0:24:31.400 --> 0:24:35.600
<v Speaker 3>find like stray dogs and puppies and take care of them,

0:24:35.720 --> 0:24:37.800
<v Speaker 3>or like little birds and take care of them and

0:24:37.840 --> 0:24:40.360
<v Speaker 3>stuff like that. So we were just like regular kids,

0:24:40.440 --> 0:24:46.280
<v Speaker 3>just you know, enjoying the outdoors, and you know, and

0:24:46.320 --> 0:24:48.639
<v Speaker 3>then in the meanwhile of all that, there'd be like

0:24:48.680 --> 0:24:53.200
<v Speaker 3>a Israeli tank driving by, like and that was normal, right.

0:24:53.440 --> 0:24:56.320
<v Speaker 1>I always think to myself, like, because I taught in

0:24:56.359 --> 0:24:58.600
<v Speaker 1>Newark for so many years, in the area especially that

0:24:58.640 --> 0:25:01.719
<v Speaker 1>I taught, and sometimes get violent where there might be gunshots,

0:25:01.760 --> 0:25:04.520
<v Speaker 1>there might be And I always thought to myself, no

0:25:04.520 --> 0:25:08.440
<v Speaker 1>matter where the worst of the world shows up, there's

0:25:08.480 --> 0:25:13.160
<v Speaker 1>always kids, beautiful kids playing and laughing and somehow able

0:25:13.200 --> 0:25:15.520
<v Speaker 1>to eke out some joy in the worst parts of

0:25:15.560 --> 0:25:17.080
<v Speaker 1>the world. And that always gave me a little bit

0:25:17.080 --> 0:25:20.159
<v Speaker 1>of hope, you know, Like, you know, that's why I

0:25:20.200 --> 0:25:22.719
<v Speaker 1>so heartbreaking to see here what's happening. But it's just

0:25:22.760 --> 0:25:27.240
<v Speaker 1>like it's just it's this strange juxtaposition that like it

0:25:27.280 --> 0:25:30.240
<v Speaker 1>could really be this war torn area, and kids will

0:25:30.280 --> 0:25:33.120
<v Speaker 1>find a way to play and laugh and enjoy each

0:25:33.160 --> 0:25:36.480
<v Speaker 1>other in the midst of all the terribleness. They will

0:25:36.480 --> 0:25:39.040
<v Speaker 1>find the little piece of joy available and then use

0:25:39.400 --> 0:25:41.760
<v Speaker 1>use it up the most but so I'm glad you

0:25:41.760 --> 0:25:44.440
<v Speaker 1>were able to have some good memories. I think maybe

0:25:44.440 --> 0:25:47.840
<v Speaker 1>we should take like a cleansing mode, come back and

0:25:47.840 --> 0:25:49.480
<v Speaker 1>talk a little bit about business.

0:25:49.640 --> 0:25:51.440
<v Speaker 3>Yeah yeah, yeah.

0:25:51.000 --> 0:25:53.159
<v Speaker 1>All right, So we're gonna take a break, pay a

0:25:53.200 --> 0:25:56.000
<v Speaker 1>couple of bills. Everybody, take a boossa, breathe them, bre that,

0:25:56.119 --> 0:26:02.000
<v Speaker 1>and we'll be right back. All right, guys, we are

0:26:02.160 --> 0:26:05.840
<v Speaker 1>back from break. So we're gonna switch gears a little

0:26:05.840 --> 0:26:11.680
<v Speaker 1>bit because HOLLA is like quite big time in business,

0:26:11.800 --> 0:26:13.239
<v Speaker 1>right and we want to really lean into it. And

0:26:13.440 --> 0:26:15.080
<v Speaker 1>I don't know if you have time to stay with us.

0:26:15.119 --> 0:26:18.640
<v Speaker 1>We do. We also tape we call our BAQA where

0:26:18.680 --> 0:26:24.159
<v Speaker 1>we answer questions about entrepreneurship, business and money. So we

0:26:24.200 --> 0:26:26.160
<v Speaker 1>would love for you to maybe answer answer some business

0:26:26.280 --> 0:26:31.439
<v Speaker 1>entrepreneurship questions. Yeah, perfect, great. So so yeah, so, I

0:26:31.480 --> 0:26:33.960
<v Speaker 1>mean it's hard to switch on, Like my brain is like, oh,

0:26:35.240 --> 0:26:40.200
<v Speaker 1>that's just so twenty twenty three. I have found how

0:26:40.320 --> 0:26:42.760
<v Speaker 1>that has been. I would say eighty percent of my

0:26:42.800 --> 0:26:47.479
<v Speaker 1>friends that are in business, including myself, had a harder

0:26:47.480 --> 0:26:49.719
<v Speaker 1>time in twenty twenty three than like then it's been

0:26:49.880 --> 0:26:51.399
<v Speaker 1>in a number of years, and it was kind of

0:26:51.400 --> 0:26:53.800
<v Speaker 1>a hard business year. Have you seen that kind of

0:26:53.840 --> 0:26:57.480
<v Speaker 1>like trend in your business and your business friends, and

0:26:58.119 --> 0:27:00.720
<v Speaker 1>what can people do to kind of like, you know,

0:27:00.800 --> 0:27:02.600
<v Speaker 1>like what are your suggestions of what have you done

0:27:02.680 --> 0:27:05.320
<v Speaker 1>to make sure that business still runs despite whatever it

0:27:05.359 --> 0:27:06.960
<v Speaker 1>happened in twenty I don't know what happened in twenty

0:27:06.960 --> 0:27:08.159
<v Speaker 1>twenty three, but I feel like there was a bit

0:27:08.200 --> 0:27:09.399
<v Speaker 1>of a squeeze for most people.

0:27:09.800 --> 0:27:12.160
<v Speaker 3>Yeah, I definitely think the first half of the year

0:27:12.359 --> 0:27:16.440
<v Speaker 3>was really just slow and brutal for us. At least

0:27:16.440 --> 0:27:19.400
<v Speaker 3>my company like rocked it second half of the year.

0:27:19.600 --> 0:27:24.480
<v Speaker 3>So I would say, always be proactive in your sales generation.

0:27:24.760 --> 0:27:26.280
<v Speaker 3>So for me, it was just trying to come up

0:27:26.320 --> 0:27:29.159
<v Speaker 3>with creative ideas in order to reach for me with

0:27:29.240 --> 0:27:31.520
<v Speaker 3>the sponsorships for my network, reaching out to as many

0:27:31.600 --> 0:27:34.520
<v Speaker 3>brands as possible, and just coming up with unique ideas

0:27:34.560 --> 0:27:37.880
<v Speaker 3>in order to get leads for our business. Obviously every

0:27:37.920 --> 0:27:41.080
<v Speaker 3>business is different, but I would say putting yourself out there,

0:27:41.240 --> 0:27:44.000
<v Speaker 3>creating a personal brand of course, was just something that

0:27:44.040 --> 0:27:48.960
<v Speaker 3>I talk a lot about, and then just proactively generating

0:27:49.080 --> 0:27:51.679
<v Speaker 3>leads rather than just expecting them everybody to just like

0:27:51.720 --> 0:27:53.760
<v Speaker 3>find you. You've got to put yourself out there, create

0:27:53.800 --> 0:27:56.240
<v Speaker 3>content and So talk about.

0:27:56.040 --> 0:27:59.200
<v Speaker 2>Your type of business. So you're speaking about yat met yeah,

0:27:59.240 --> 0:28:02.280
<v Speaker 2>which is smarily a podcasting network or do you have

0:28:02.320 --> 0:28:03.639
<v Speaker 2>other types of media that yes?

0:28:04.520 --> 0:28:07.480
<v Speaker 3>Okay, So yeah, we're a podcasting network where we sign

0:28:07.520 --> 0:28:10.560
<v Speaker 3>on shows. We have shows like Jenna Kutcher's Gold Digger,

0:28:10.800 --> 0:28:14.320
<v Speaker 3>Amy Porterfield, John Lee Dumas. So we've got a lot

0:28:14.320 --> 0:28:17.320
<v Speaker 3>of big shows and we help people get sponsors and

0:28:17.400 --> 0:28:20.520
<v Speaker 3>we also help to grow people's shows. So that's one

0:28:20.560 --> 0:28:22.520
<v Speaker 3>aspect of my business. And then I have a social

0:28:22.560 --> 0:28:25.840
<v Speaker 3>media agency where the number one LinkedIn marketing agency and

0:28:25.880 --> 0:28:30.040
<v Speaker 3>a podcast production agency as well. So I've got social clients,

0:28:30.119 --> 0:28:32.440
<v Speaker 3>podcast clients, network client and.

0:28:32.359 --> 0:28:33.080
<v Speaker 2>What about the team?

0:28:33.280 --> 0:28:33.480
<v Speaker 1>So what.

0:28:35.119 --> 0:28:36.560
<v Speaker 2>I was trying to get a picture of the team

0:28:36.600 --> 0:28:39.640
<v Speaker 2>that supports you and do you and which arms of

0:28:39.680 --> 0:28:43.280
<v Speaker 2>those businesses do you feel like has been more you know,

0:28:43.360 --> 0:28:46.200
<v Speaker 2>contracting in this past year where you've had to be creative.

0:28:47.760 --> 0:28:50.680
<v Speaker 3>Yeah. So I have a big team. I have about

0:28:50.760 --> 0:28:54.480
<v Speaker 3>fifty people who work at YAP Media, A big team

0:28:54.560 --> 0:28:56.960
<v Speaker 3>for the social side especially, and I think the most

0:28:56.960 --> 0:28:59.840
<v Speaker 3>difficult thing was in the beginning of the year we

0:29:00.120 --> 0:29:03.800
<v Speaker 3>lost some social clients because everybody was basically hurting in

0:29:03.840 --> 0:29:05.600
<v Speaker 3>their business, and one of the first things they're going

0:29:05.680 --> 0:29:08.360
<v Speaker 3>to pull is the marketing budget for something like social rights.

0:29:08.800 --> 0:29:12.200
<v Speaker 3>So we lost a lot of clients. And unfortunately, the

0:29:12.240 --> 0:29:15.120
<v Speaker 3>social side of the business is really talent heavy, and

0:29:15.200 --> 0:29:17.200
<v Speaker 3>so that caused me to have to like let go

0:29:17.280 --> 0:29:19.600
<v Speaker 3>of some people, which was really tough because it was

0:29:19.720 --> 0:29:21.800
<v Speaker 3>nothing with their performance, but it was just because we

0:29:21.800 --> 0:29:23.800
<v Speaker 3>didn't have a lot of clients, and I sort of

0:29:23.800 --> 0:29:27.520
<v Speaker 3>had to consolidate and restructure the social team so that

0:29:27.560 --> 0:29:31.120
<v Speaker 3>it would be more flexible as clients leave and come

0:29:31.200 --> 0:29:33.880
<v Speaker 3>and so on. Now we're like fully stacked. I'm hiring

0:29:33.920 --> 0:29:36.960
<v Speaker 3>again and all this stuff. But it's scary because again,

0:29:37.520 --> 0:29:39.520
<v Speaker 3>if the economy goes bad again, people are going to

0:29:39.560 --> 0:29:42.000
<v Speaker 3>pull out and I'm gonna have to, you know, downsize

0:29:42.040 --> 0:29:45.160
<v Speaker 3>my team. So agencies that are talent heavy are really

0:29:45.240 --> 0:29:48.479
<v Speaker 3>tough in these economic times because you're always having to

0:29:48.840 --> 0:29:52.120
<v Speaker 3>scale down talent scale up talent. The network side is

0:29:52.160 --> 0:29:55.040
<v Speaker 3>really scalable. I have like a five person team, and

0:29:55.280 --> 0:29:59.160
<v Speaker 3>whether we have like twenty podcasters or fifty podcasters, it's

0:29:59.160 --> 0:30:01.959
<v Speaker 3>really the same size team. So that's a little bit

0:30:01.960 --> 0:30:04.360
<v Speaker 3>more scalable, and that's one of the reasons why I've

0:30:04.360 --> 0:30:07.120
<v Speaker 3>been moving toward and focusing more on growing my network

0:30:07.160 --> 0:30:09.720
<v Speaker 3>because it's not so talent heavy, understood.

0:30:09.960 --> 0:30:12.560
<v Speaker 2>Yeah, And they're not actually yeah exactly, they're not on

0:30:12.600 --> 0:30:16.920
<v Speaker 2>your payroll necessarily, they're not w two workers. And is

0:30:16.960 --> 0:30:19.560
<v Speaker 2>it that often the podcast that you acquire sort of

0:30:19.600 --> 0:30:22.640
<v Speaker 2>have their own develop their own production team already. They

0:30:22.640 --> 0:30:23.920
<v Speaker 2>just need that addition exactly.

0:30:24.000 --> 0:30:27.600
<v Speaker 3>So with ads, we just do the sponsorships, and it's

0:30:27.640 --> 0:30:30.680
<v Speaker 3>like the bigger the show, it's the same amount of work,

0:30:31.000 --> 0:30:32.720
<v Speaker 3>but we get paid a lot more money because you

0:30:32.760 --> 0:30:35.640
<v Speaker 3>get paid per download, per commercial. Right, So if I

0:30:35.720 --> 0:30:38.200
<v Speaker 3>sign on a huge show, it's the same amount of

0:30:38.240 --> 0:30:41.080
<v Speaker 3>work if I sign on a small show. And so

0:30:41.280 --> 0:30:44.040
<v Speaker 3>therefore it's like a very scalable opportunity. I just have

0:30:44.080 --> 0:30:48.040
<v Speaker 3>to keep signing really big shows and not necessarily having

0:30:48.080 --> 0:30:51.160
<v Speaker 3>to hire. Like every time I get like three new

0:30:51.200 --> 0:30:53.520
<v Speaker 3>clients for social, I have to stand up a whole

0:30:53.520 --> 0:30:57.360
<v Speaker 3>new social team where I could hire or bring on

0:30:57.440 --> 0:31:00.840
<v Speaker 3>like twenty podcasters and bring on one per to support

0:31:00.840 --> 0:31:01.440
<v Speaker 3>them or something.

0:31:01.440 --> 0:31:01.640
<v Speaker 2>You know.

0:31:01.800 --> 0:31:03.880
<v Speaker 1>So, Holly, you said something about being the number one

0:31:03.960 --> 0:31:07.960
<v Speaker 1>LinkedIn marketing team, So like what does that mean? Like,

0:31:08.040 --> 0:31:10.920
<v Speaker 1>what does Lincoln Marketing? What is that? Yeah?

0:31:10.960 --> 0:31:13.600
<v Speaker 3>So we're the number one LinkedIn marketing agency. A lot

0:31:13.640 --> 0:31:17.480
<v Speaker 3>of the influencers on LinkedIn, like Marshall Goldsmith, Matt Higgins,

0:31:17.480 --> 0:31:21.280
<v Speaker 3>Heather Monahan, myself, it's my team actually behind the scenes

0:31:21.320 --> 0:31:23.800
<v Speaker 3>running their whole LinkedIn and so.

0:31:24.160 --> 0:31:26.320
<v Speaker 2>Thanks for just telling me that they ain't doing it alone,

0:31:26.480 --> 0:31:27.920
<v Speaker 2>because I.

0:31:28.480 --> 0:31:29.160
<v Speaker 1>Need to hear that.

0:31:29.280 --> 0:31:32.120
<v Speaker 3>My clients don't do anything like We do everything like

0:31:32.240 --> 0:31:35.840
<v Speaker 3>a to Z and that includes creating the content, posting

0:31:35.840 --> 0:31:38.880
<v Speaker 3>it up, responding to comments. And then the real secret

0:31:38.920 --> 0:31:42.680
<v Speaker 3>sauce on LinkedIn is the DM direct message campaigns. And

0:31:42.760 --> 0:31:45.840
<v Speaker 3>so we're doing all these like direct message campaigns twenty

0:31:45.840 --> 0:31:49.120
<v Speaker 3>four to seven driving ROI initiatives for ut.

0:31:49.080 --> 0:31:51.040
<v Speaker 2>It's called DM campaign. So do you have like a

0:31:51.080 --> 0:31:53.320
<v Speaker 2>bot that or do you have people?

0:31:54.080 --> 0:31:58.760
<v Speaker 3>So we it's people mostly virtual assistance in the Philippines.

0:31:58.800 --> 0:32:02.240
<v Speaker 3>I have about twelve people in the Philippines whose full

0:32:02.280 --> 0:32:05.920
<v Speaker 3>time jobs are just dming people on LinkedIn, and so

0:32:06.040 --> 0:32:08.440
<v Speaker 3>we do all these different campaigns like so, for example,

0:32:08.480 --> 0:32:11.920
<v Speaker 3>with my podcast, we send out about one thousand dms

0:32:11.920 --> 0:32:15.360
<v Speaker 3>a day to entrepreneurs to listen to young in profiting

0:32:15.480 --> 0:32:19.000
<v Speaker 3>soliciting our new episode, and then if they respond positively,

0:32:19.240 --> 0:32:21.120
<v Speaker 3>we then ask them to write us a review. So

0:32:21.120 --> 0:32:24.200
<v Speaker 3>that's like one example of a DM campaign. Another one

0:32:24.240 --> 0:32:26.239
<v Speaker 3>would be like, let's say one of our clients has

0:32:26.280 --> 0:32:28.600
<v Speaker 3>a new book coming out. Every time they put up

0:32:28.640 --> 0:32:31.240
<v Speaker 3>a post about their book, anybody who likes and comments,

0:32:31.240 --> 0:32:33.600
<v Speaker 3>we then retarget in the DMS. Hey, I noticed that

0:32:33.680 --> 0:32:36.920
<v Speaker 3>you liked my post about my upcoming book. I'd love

0:32:36.960 --> 0:32:38.800
<v Speaker 3>for you to check out the pre order. You can

0:32:38.800 --> 0:32:41.040
<v Speaker 3>get this free thing x y Z Here's that's such a.

0:32:41.040 --> 0:32:43.280
<v Speaker 2>Good tip, even for someone like me who has one

0:32:43.360 --> 0:32:46.160
<v Speaker 2>admin to like as a task, just look at my

0:32:46.240 --> 0:32:49.719
<v Speaker 2>comments and if people like it. Oh yeah, sounds so simple.

0:32:51.320 --> 0:32:54.240
<v Speaker 3>Well that's called permission based marketing, right, So they took

0:32:54.280 --> 0:32:57.040
<v Speaker 3>the first action. They're essentially raising their hand and saying

0:32:57.080 --> 0:32:59.040
<v Speaker 3>you have permission to reach out to me. If you

0:32:59.120 --> 0:33:01.400
<v Speaker 3>ever reach out to any one saying hey, I notice

0:33:01.480 --> 0:33:05.640
<v Speaker 3>you engaged on this post, they'll never be like, screw you,

0:33:05.640 --> 0:33:08.200
<v Speaker 3>you spammed me because they took the first action. So

0:33:08.240 --> 0:33:11.480
<v Speaker 3>it's a great way to establish common ground and get

0:33:11.480 --> 0:33:12.440
<v Speaker 3>the conversation going.

0:33:12.800 --> 0:33:14.240
<v Speaker 1>So what does it look like to work with you

0:33:14.320 --> 0:33:16.480
<v Speaker 1>like this? Does it like? So? Because I think a

0:33:16.480 --> 0:33:19.120
<v Speaker 1>lot of like, especially entrepreneurs, you know, they're thinking like, oh,

0:33:19.160 --> 0:33:21.800
<v Speaker 1>I might want to work with an agency, but I

0:33:21.800 --> 0:33:24.400
<v Speaker 1>don't have any money, you know, or like I don't

0:33:24.440 --> 0:33:26.600
<v Speaker 1>have enough of a budget. What does that look like?

0:33:26.800 --> 0:33:29.400
<v Speaker 1>Is it largely like sponsors pay you, so they're not

0:33:29.440 --> 0:33:31.920
<v Speaker 1>paying and you kind of just split this profits. Is it?

0:33:32.000 --> 0:33:33.479
<v Speaker 1>Are people really paying out of pocket?

0:33:33.520 --> 0:33:33.600
<v Speaker 3>Like?

0:33:33.640 --> 0:33:34.520
<v Speaker 1>What does that look like?

0:33:35.160 --> 0:33:37.320
<v Speaker 3>Yeah, so for my social clients, they're paying out of

0:33:37.320 --> 0:33:40.960
<v Speaker 3>pocket and we're like a White Glove award winning social

0:33:41.040 --> 0:33:44.240
<v Speaker 3>media agency, so we're not cheap. So it's usually really

0:33:44.240 --> 0:33:47.840
<v Speaker 3>big CEOs influencers, and our minimum retainer is ten thousand

0:33:47.880 --> 0:33:50.280
<v Speaker 3>dollars a month and that's just LinkedIn, right, if you

0:33:50.280 --> 0:33:54.040
<v Speaker 3>add on Instagram, it's more so we're typically not able

0:33:54.080 --> 0:33:56.480
<v Speaker 3>to service most people because we have such a high

0:33:56.520 --> 0:33:59.280
<v Speaker 3>ticket offer and I essentially need to hire five people

0:33:59.320 --> 0:34:04.400
<v Speaker 3>to run someone's account. It's really intensive, right. But I

0:34:04.440 --> 0:34:07.600
<v Speaker 3>have a LinkedIn Secrets Masterclass. The next one is Decemmer

0:34:07.640 --> 0:34:09.919
<v Speaker 3>thirteenth and fourteenth, and basically I have a two day

0:34:09.920 --> 0:34:13.279
<v Speaker 3>training where I take everyone through what I teach my

0:34:13.400 --> 0:34:16.200
<v Speaker 3>team about how to hack LinkedIn. So we go over

0:34:16.360 --> 0:34:21.719
<v Speaker 3>creating a personal brand, copywriting design, and then day two

0:34:21.880 --> 0:34:25.600
<v Speaker 3>is all about the algorithm, engagement hacks, DM campaigns, and

0:34:25.640 --> 0:34:27.919
<v Speaker 3>I basically teach the same thing that I teach my team,

0:34:28.120 --> 0:34:29.680
<v Speaker 3>and a lot of people will like send in their

0:34:29.680 --> 0:34:32.400
<v Speaker 3>social lead or send in a couple team members and

0:34:32.440 --> 0:34:36.239
<v Speaker 3>then they're literally up to speed. And I've created influencers.

0:34:36.239 --> 0:34:38.160
<v Speaker 3>I started this about a year ago and there's been

0:34:38.200 --> 0:34:41.160
<v Speaker 3>like dozens of influencers that have come out of this program.

0:34:41.280 --> 0:34:43.200
<v Speaker 2>Is that the goal, like you're teaching them how to

0:34:43.239 --> 0:34:46.360
<v Speaker 2>then become have a bigger platform, grow there, you know, and.

0:34:47.000 --> 0:34:51.200
<v Speaker 3>Yeah, get engagement, increase their sales, start a personal brand.

0:34:51.800 --> 0:34:55.160
<v Speaker 3>And like I said, like literally have created entrepreneur influencers

0:34:55.200 --> 0:34:55.840
<v Speaker 3>from scratch.

0:34:55.920 --> 0:34:57.640
<v Speaker 2>Who had how much of the work at the two

0:34:57.680 --> 0:34:58.480
<v Speaker 2>day workshop?

0:35:00.280 --> 0:35:02.839
<v Speaker 3>Usually with we give promo codes, so it's about like

0:35:02.920 --> 0:35:05.799
<v Speaker 3>seventeen seventeen hundred dollars, it's two thousand dollars, and then

0:35:05.800 --> 0:35:07.080
<v Speaker 3>we usually give like thirty If.

0:35:06.960 --> 0:35:09.040
<v Speaker 2>You work for a company and you're in marketing, like

0:35:09.120 --> 0:35:11.799
<v Speaker 2>I would take that, you know, like your company would

0:35:11.800 --> 0:35:14.120
<v Speaker 2>take that for it, you know what I mean? Yeah,

0:35:14.200 --> 0:35:17.640
<v Speaker 2>that's and people don't use their professional development funds enough.

0:35:17.880 --> 0:35:21.200
<v Speaker 2>They just don't think about it. And they also may say,

0:35:21.239 --> 0:35:23.000
<v Speaker 2>like oh, I just have a I heard I have

0:35:23.040 --> 0:35:25.800
<v Speaker 2>a cap of like five hundred. Well make a case,

0:35:26.160 --> 0:35:28.080
<v Speaker 2>you know, a case for it.

0:35:28.120 --> 0:35:30.480
<v Speaker 3>Well, I'm happy to give you guys a promo code

0:35:30.480 --> 0:35:34.600
<v Speaker 3>and you can get a referral fee for anybody who

0:35:34.640 --> 0:35:36.680
<v Speaker 3>signs on who listens to this podcast if you want.

0:35:37.000 --> 0:35:39.360
<v Speaker 2>Maybe even have done that before. I'm just like it

0:35:39.440 --> 0:35:39.919
<v Speaker 2>sounds good.

0:35:40.160 --> 0:35:43.759
<v Speaker 3>We haven't done that, yeah, okay, oh yeah, it's the

0:35:43.800 --> 0:35:44.879
<v Speaker 3>promo code that you want.

0:35:45.000 --> 0:35:47.640
<v Speaker 1>Ooh, brown ambition.

0:35:47.760 --> 0:35:49.439
<v Speaker 2>We usually use brown Ambition for our.

0:35:49.400 --> 0:35:52.160
<v Speaker 3>Yeah, we use brown Ambition together. All right, if you

0:35:52.160 --> 0:35:56.120
<v Speaker 3>guys want thirty five percent off, you guys five percent off,

0:35:56.360 --> 0:35:58.799
<v Speaker 3>you could go to yap Media dot ioslash course and

0:35:58.960 --> 0:36:01.080
<v Speaker 3>use code brown ambition all.

0:36:00.920 --> 0:36:02.759
<v Speaker 1>One word and we'll do We'll put the link in

0:36:02.760 --> 0:36:03.280
<v Speaker 1>the description.

0:36:03.880 --> 0:36:04.960
<v Speaker 3>Okay, perfect, I have it.

0:36:05.480 --> 0:36:07.200
<v Speaker 1>And you said December, when is it again?

0:36:07.560 --> 0:36:11.319
<v Speaker 3>December thirteenth and fourth virtual I'm assuming Okay, yeah, it's

0:36:11.320 --> 0:36:14.840
<v Speaker 3>all virtual, but it's me teaching live and guys, this

0:36:14.880 --> 0:36:18.560
<v Speaker 3>has gotten like twelve out of ten raving reviews. I've

0:36:18.600 --> 0:36:20.680
<v Speaker 3>had maybe three hundred students go through and never had

0:36:20.680 --> 0:36:23.759
<v Speaker 3>a refund. Everybody has said it's been like one of

0:36:23.800 --> 0:36:25.960
<v Speaker 3>the best master classes they ever took. And so I

0:36:26.000 --> 0:36:28.440
<v Speaker 3>know anyone who takes it is gonna really like the class.

0:36:28.600 --> 0:36:32.760
<v Speaker 1>Okay, that sounds great. Yeah, So what was your first

0:36:32.840 --> 0:36:34.880
<v Speaker 1>like what was your kind of hero business like? For me,

0:36:34.920 --> 0:36:36.600
<v Speaker 1>it was a budgeanista. I used to teach one on

0:36:36.600 --> 0:36:39.719
<v Speaker 1>once when you first got into to business, like, what

0:36:39.800 --> 0:36:41.120
<v Speaker 1>did that look like? What was the first thing that

0:36:41.160 --> 0:36:41.799
<v Speaker 1>you started with?

0:36:43.080 --> 0:36:46.759
<v Speaker 3>Well, I had a crazy You didn't ask anything about

0:36:46.760 --> 0:36:50.920
<v Speaker 3>my background. My background is crazy. I had a crazy background.

0:36:51.000 --> 0:36:55.520
<v Speaker 3>So I started off working at Hot ninety seven when

0:36:55.560 --> 0:36:57.800
<v Speaker 3>I was in college. For three years. I was Angie

0:36:57.800 --> 0:37:03.400
<v Speaker 3>Martinez his assistant ooh New York. Yeah, unpaid assistant for

0:37:03.480 --> 0:37:06.120
<v Speaker 3>three years, so I was essentially a glorified intern. That

0:37:06.239 --> 0:37:09.920
<v Speaker 3>was like the point of the internecondn't.

0:37:08.640 --> 0:37:09.320
<v Speaker 2>Do that anymore.

0:37:09.400 --> 0:37:12.000
<v Speaker 3>That's illegal now, But that was like what everybody did

0:37:12.000 --> 0:37:13.960
<v Speaker 3>at Hot in ninety seven before. So I thought I

0:37:14.000 --> 0:37:15.839
<v Speaker 3>was going to be the next Angie Martinez. I ended

0:37:15.960 --> 0:37:18.640
<v Speaker 3>up leaving because they didn't give me a paid job,

0:37:18.760 --> 0:37:22.799
<v Speaker 3>and I got upset. Me and Angie orrifye now and

0:37:23.120 --> 0:37:25.920
<v Speaker 3>I started a blog site called the Sorority of hip

0:37:25.960 --> 0:37:28.560
<v Speaker 3>Hop dot com Strawberry Blunt dot com. I was a

0:37:28.600 --> 0:37:33.680
<v Speaker 3>bad girl back then and the podcast, sorry, the website

0:37:33.719 --> 0:37:35.600
<v Speaker 3>blew up. It was like in twenty ten when like

0:37:35.680 --> 0:37:38.080
<v Speaker 3>blogs were super hot. We were like, you know, up

0:37:38.120 --> 0:37:40.840
<v Speaker 3>there with rap radar and all those other types of blogs.

0:37:41.640 --> 0:37:43.560
<v Speaker 3>We almost had a show on MTV. They filmed me

0:37:43.600 --> 0:37:45.520
<v Speaker 3>all summer. I was going to be the lead of

0:37:45.560 --> 0:37:50.080
<v Speaker 3>a show right after they ended Jersey Shore, and I

0:37:50.120 --> 0:37:52.120
<v Speaker 3>was like hosting parties at the time with this blog

0:37:52.160 --> 0:37:55.239
<v Speaker 3>site and everything like this. MTV backed out two weeks

0:37:55.280 --> 0:37:57.160
<v Speaker 3>before they were supposed to air the show. I was

0:37:57.200 --> 0:38:00.759
<v Speaker 3>devastated because by then I got rejected for eighty seven.

0:38:00.920 --> 0:38:03.760
<v Speaker 3>I also was swaying the morning's co host for two weeks,

0:38:03.760 --> 0:38:07.160
<v Speaker 3>and then they fired me after two weeks. And then

0:38:07.320 --> 0:38:09.759
<v Speaker 3>I didn't get MTV, and so I had all these

0:38:09.800 --> 0:38:12.600
<v Speaker 3>at bats but didn't make it. So then I got

0:38:12.760 --> 0:38:15.560
<v Speaker 3>like sort of thought, all right, maybe this isn't for me.

0:38:15.920 --> 0:38:18.800
<v Speaker 3>Let me go into corporate. I worked at HP than Disney,

0:38:19.200 --> 0:38:22.520
<v Speaker 3>and I started my podcast young and profiting about four

0:38:22.560 --> 0:38:24.800
<v Speaker 3>years into my corporate career when I just felt bored

0:38:24.880 --> 0:38:27.359
<v Speaker 3>and wasn't doing it for money. I was just thought,

0:38:27.400 --> 0:38:29.160
<v Speaker 3>you know, I know how to do this. Podcasts are hot.

0:38:29.200 --> 0:38:32.120
<v Speaker 3>Now I had all these online radio shows working on

0:38:32.160 --> 0:38:34.000
<v Speaker 3>the side of Hot ninety seven and when I had

0:38:34.040 --> 0:38:35.920
<v Speaker 3>the blog site, so I knew a lot about radio

0:38:35.960 --> 0:38:39.360
<v Speaker 3>and production, right, Okay, let me just do this, And

0:38:39.400 --> 0:38:42.959
<v Speaker 3>so I started this podcast. By episode two, I had

0:38:43.000 --> 0:38:45.359
<v Speaker 3>ten volunteers in a Slack channel. I had all these

0:38:45.400 --> 0:38:48.000
<v Speaker 3>fans on LinkedIn because I started my LinkedIn journey at

0:38:48.000 --> 0:38:49.920
<v Speaker 3>this point that would reach out to me and be like,

0:38:49.960 --> 0:38:51.840
<v Speaker 3>I just want to help your show change my life.

0:38:52.200 --> 0:38:54.320
<v Speaker 3>And so I knew how to do all these different

0:38:54.360 --> 0:38:58.720
<v Speaker 3>things audio editing, video editing, social media, blog posting, building websites.

0:38:58.760 --> 0:39:01.480
<v Speaker 3>I knew all this different marketing stuff. So I started

0:39:01.520 --> 0:39:04.080
<v Speaker 3>taking these volunteers and then teaching them things. I taught

0:39:04.080 --> 0:39:05.759
<v Speaker 3>one guy how to do videos, one guy how to

0:39:05.760 --> 0:39:08.000
<v Speaker 3>do a website, one girl had to do my social

0:39:08.760 --> 0:39:10.920
<v Speaker 3>Then fast forward two years later, my show is like

0:39:10.960 --> 0:39:12.960
<v Speaker 3>really big, and all the guests that are coming on

0:39:13.000 --> 0:39:16.440
<v Speaker 3>my show are these rich CEOs, authors, influencers, And at

0:39:16.480 --> 0:39:18.200
<v Speaker 3>the end of my show, I kept getting asked the

0:39:18.200 --> 0:39:21.200
<v Speaker 3>same question, how did you build your LinkedIn? Can you

0:39:21.239 --> 0:39:23.160
<v Speaker 3>do this for me? How did you grow your podcast?

0:39:23.239 --> 0:39:25.279
<v Speaker 3>Can you do this for me? And I had all

0:39:25.280 --> 0:39:27.680
<v Speaker 3>these volunteers, and I would always say like, I'm so sorry.

0:39:27.760 --> 0:39:30.040
<v Speaker 3>I just have a volunteer team. I've got a corporate career.

0:39:30.360 --> 0:39:33.160
<v Speaker 3>This is just for fun until COVID hit and I

0:39:33.200 --> 0:39:37.240
<v Speaker 3>found myself with all this free time and a couple

0:39:37.280 --> 0:39:39.880
<v Speaker 3>of these guests on my show were being very persistent

0:39:39.880 --> 0:39:41.640
<v Speaker 3>about being my clients, and then I just started taking

0:39:41.640 --> 0:39:45.320
<v Speaker 3>my first clients. My second client, guys, was a thirty

0:39:45.360 --> 0:39:49.600
<v Speaker 3>thousand dollars retainer a month. Oh, my second client. And

0:39:49.719 --> 0:39:52.520
<v Speaker 3>so within six months my company was already making one

0:39:52.560 --> 0:39:55.720
<v Speaker 3>hundred grand a month. I had thirty paid employees around

0:39:55.719 --> 0:39:59.800
<v Speaker 3>the world, quit my job, and just the rest is

0:39:59.800 --> 0:40:01.960
<v Speaker 3>his story. Now I'm like, you know, my company is

0:40:02.040 --> 0:40:04.640
<v Speaker 3>making probably almost five million dollars by the end of

0:40:04.680 --> 0:40:08.160
<v Speaker 3>the year this year. So it's been an awesome journey

0:40:08.440 --> 0:40:11.239
<v Speaker 3>of just lots of struggle until one time it hit,

0:40:11.360 --> 0:40:13.759
<v Speaker 3>you know, and then I just kept rolling with it.

0:40:14.120 --> 0:40:18.719
<v Speaker 2>CEO like, do you have other executive level support alongside you?

0:40:18.920 --> 0:40:19.160
<v Speaker 2>I do.

0:40:19.440 --> 0:40:23.799
<v Speaker 3>I do. I'm definitely the CEO and founder, but I

0:40:23.840 --> 0:40:27.840
<v Speaker 3>have Jason who is one of my executives, and Kate,

0:40:28.040 --> 0:40:29.919
<v Speaker 3>and so Jason helps me run the network, Kate helps

0:40:29.920 --> 0:40:32.959
<v Speaker 3>me run the social media agency. I'm really in charge

0:40:33.000 --> 0:40:36.640
<v Speaker 3>of like at this point, sales new business, I recruit podcasters,

0:40:37.160 --> 0:40:40.960
<v Speaker 3>closed sponsorship deals, and close social deals. But other than that,

0:40:41.280 --> 0:40:43.719
<v Speaker 3>I just have everybody doing everything else and I just

0:40:43.800 --> 0:40:44.880
<v Speaker 3>kind of think of new ideas.

0:40:44.880 --> 0:40:46.880
<v Speaker 2>It sounds like you've gotten to that nice place where

0:40:47.000 --> 0:40:49.120
<v Speaker 2>instead of doing everything, you can sort of like focus

0:40:49.120 --> 0:40:50.960
<v Speaker 2>on your zone and genius. Is that right? Is that

0:40:51.000 --> 0:40:51.880
<v Speaker 2>how you feel? I?

0:40:52.200 --> 0:40:54.880
<v Speaker 3>Yeah. I think one of my key reasons for being

0:40:55.160 --> 0:40:59.120
<v Speaker 3>so successful is my ability to delegate, because even because

0:40:59.160 --> 0:41:02.319
<v Speaker 3>I had started this podcast as a side hustle, so

0:41:02.480 --> 0:41:05.959
<v Speaker 3>from the start, I've been delegating to all my volunteers.

0:41:06.360 --> 0:41:08.839
<v Speaker 3>So from the start, I always had a remote team

0:41:09.400 --> 0:41:12.239
<v Speaker 3>and people to help me, and I just I'm really

0:41:12.239 --> 0:41:14.360
<v Speaker 3>good at just like letting go and teaching people and

0:41:14.360 --> 0:41:17.239
<v Speaker 3>then letting them take it on and elevating them.

0:41:17.239 --> 0:41:19.839
<v Speaker 2>You know, well, I love me. So what's inn Did

0:41:19.880 --> 0:41:20.800
<v Speaker 2>I talk over you again?

0:41:21.960 --> 0:41:22.680
<v Speaker 3>You? Okay?

0:41:23.680 --> 0:41:25.040
<v Speaker 1>No? I was just going to say that, like, so

0:41:25.120 --> 0:41:27.480
<v Speaker 1>what you know? Know, So you have these businesses, these

0:41:27.560 --> 0:41:32.200
<v Speaker 1>kind of successful, successful subsidiaries of the original business, Like

0:41:32.320 --> 0:41:34.560
<v Speaker 1>where do you see yourself? And then that's like five

0:41:34.600 --> 0:41:37.040
<v Speaker 1>to ten years, Like, what's what's the desired outcome for

0:41:37.160 --> 0:41:39.399
<v Speaker 1>when it all shakes out well.

0:41:39.480 --> 0:41:43.840
<v Speaker 3>Building this podcast network. We're already just one year in.

0:41:44.040 --> 0:41:47.759
<v Speaker 3>I've signed like huge podcasts, Like I told you, I've

0:41:47.760 --> 0:41:51.279
<v Speaker 3>got Jenikatuer, Amy Porterfield, Trench Shelton, Like, I just got

0:41:51.320 --> 0:41:54.680
<v Speaker 3>all these huge names. We're crushing it. I want to

0:41:54.719 --> 0:41:57.560
<v Speaker 3>be as known as like Wondery is in this space

0:41:57.600 --> 0:42:00.160
<v Speaker 3>in terms of a podcast network, right, I really think

0:42:00.200 --> 0:42:02.720
<v Speaker 3>that's going to happen within the next year. We're already,

0:42:03.080 --> 0:42:05.600
<v Speaker 3>you know, up there with all the major networks. Already

0:42:06.840 --> 0:42:09.399
<v Speaker 3>I'm writing books. So like, personally, I'm going to put

0:42:09.440 --> 0:42:13.880
<v Speaker 3>out a book in twenty twenty five hopefully. So I

0:42:13.880 --> 0:42:17.239
<v Speaker 3>don't have a name yet, just getting started now. So

0:42:17.360 --> 0:42:21.360
<v Speaker 3>like I just signed a contract and thank you, thank you,

0:42:22.040 --> 0:42:23.800
<v Speaker 3>So going to be writing a book, going to be

0:42:23.840 --> 0:42:26.160
<v Speaker 3>putting out I'm sure I'll put out a podcast course,

0:42:26.480 --> 0:42:28.680
<v Speaker 3>But really it's just honestly growing my network. And we're

0:42:28.680 --> 0:42:31.200
<v Speaker 3>the only network that has a full service social media

0:42:31.280 --> 0:42:34.480
<v Speaker 3>arm so we're not just monetizing people's podcasts, we're monetizing

0:42:34.480 --> 0:42:37.960
<v Speaker 3>their YouTube, we're monetizing their social branded content, and then

0:42:38.000 --> 0:42:40.760
<v Speaker 3>we're able to execute on all of it on their behalf.

0:42:41.840 --> 0:42:44.520
<v Speaker 3>So it's a really innovative approach, and there's no other

0:42:44.560 --> 0:42:47.280
<v Speaker 3>networks that are really even competing with us in this space.

0:42:48.640 --> 0:42:50.239
<v Speaker 2>I want to go back to LinkedIn because I love

0:42:50.280 --> 0:42:52.200
<v Speaker 2>it so much and I'm actually I have a have

0:42:52.200 --> 0:42:55.440
<v Speaker 2>a community of women called the Mandy Moneymakers Women of Color,

0:42:55.880 --> 0:42:59.520
<v Speaker 2>and it's career coaching and my specialty as negotiations. I

0:42:59.560 --> 0:43:02.279
<v Speaker 2>live for the high and the thrill of a negotiation.

0:43:03.160 --> 0:43:05.120
<v Speaker 2>I would love to know, though, because it seems like

0:43:05.200 --> 0:43:08.879
<v Speaker 2>with LinkedIn your sort of maybe working with people who

0:43:08.880 --> 0:43:11.000
<v Speaker 2>are using it for their businesses or for their brands.

0:43:12.080 --> 0:43:13.840
<v Speaker 2>I work with women who want to use it to

0:43:13.880 --> 0:43:16.880
<v Speaker 2>amplify their career and maybe build a brand. Do you

0:43:16.920 --> 0:43:20.040
<v Speaker 2>have any keys to LinkedIn that you can share?

0:43:20.160 --> 0:43:20.760
<v Speaker 1>I'm curious.

0:43:20.880 --> 0:43:22.759
<v Speaker 2>It sounds like you know some stuff even I don't know.

0:43:22.840 --> 0:43:26.279
<v Speaker 2>So I want to learn like three keys to maximizing

0:43:26.360 --> 0:43:28.640
<v Speaker 2>LinkedIn right now that we can sort of take away.

0:43:29.120 --> 0:43:32.040
<v Speaker 3>Yeah, so three tips for LinkedIn. LinkedIn right now is

0:43:32.120 --> 0:43:36.400
<v Speaker 3>prioritizing meaningful content, uh, which means that you want to

0:43:36.440 --> 0:43:39.560
<v Speaker 3>focus on your keywords. You want to make sure that

0:43:39.600 --> 0:43:43.120
<v Speaker 3>your profile has keywords that are aligned to your niche

0:43:43.160 --> 0:43:46.360
<v Speaker 3>that people would be searching for that keyword on LinkedIn,

0:43:46.800 --> 0:43:48.719
<v Speaker 3>and then you want to make sure that your posts

0:43:48.760 --> 0:43:52.279
<v Speaker 3>also include those same keywords that might be found in

0:43:52.560 --> 0:43:56.080
<v Speaker 3>your first connections following that have those keywords in their profile.

0:43:56.160 --> 0:43:59.920
<v Speaker 3>That way LinkedIn can basically match your post and serve

0:44:00.239 --> 0:44:02.480
<v Speaker 3>them to people who have those keywords in their profile.

0:44:02.800 --> 0:44:05.960
<v Speaker 3>So again, LinkedIn is looking for experts. So if you

0:44:05.960 --> 0:44:07.600
<v Speaker 3>put up a post and it has a keyword, like

0:44:07.680 --> 0:44:09.360
<v Speaker 3>let's say you're in real estate, you put up a

0:44:09.400 --> 0:44:12.640
<v Speaker 3>post that has the real estate keyword, your profile is

0:44:12.760 --> 0:44:15.480
<v Speaker 3>validated that you're a real estate expert. You've got that keyword,

0:44:15.800 --> 0:44:18.719
<v Speaker 3>You've got people who have like put skills related to

0:44:18.760 --> 0:44:22.360
<v Speaker 3>real estate on your profile, and so LinkedIn can validate

0:44:22.800 --> 0:44:25.880
<v Speaker 3>through their algorithms that you're an expert. Now LinkedIn is

0:44:25.920 --> 0:44:28.319
<v Speaker 3>going to serve that real estate post to other people

0:44:28.320 --> 0:44:31.320
<v Speaker 3>who have real estate in their profile in their first connections.

0:44:31.400 --> 0:44:33.759
<v Speaker 3>If those people engage on your posts, they're going to

0:44:34.080 --> 0:44:37.040
<v Speaker 3>share it with those people's followings who are likely in

0:44:37.080 --> 0:44:39.520
<v Speaker 3>the same industry niche, and then you'll have more visibility.

0:44:39.600 --> 0:44:39.799
<v Speaker 1>Right.

0:44:40.760 --> 0:44:44.520
<v Speaker 3>The second thing to note is that shares is really

0:44:44.560 --> 0:44:48.759
<v Speaker 3>where it's at on LinkedIn. Every single viral action on

0:44:48.880 --> 0:44:52.680
<v Speaker 3>LinkedIn is actually waged differently, so alike, for example, is

0:44:52.719 --> 0:44:55.120
<v Speaker 3>one point, a common is two points, a share is

0:44:55.200 --> 0:44:57.839
<v Speaker 3>four points. So if you want to go viral, you

0:44:57.880 --> 0:45:00.560
<v Speaker 3>always need to optimize for shares, and that means that

0:45:00.560 --> 0:45:04.000
<v Speaker 3>you want to have shareable content. Most of the shareable

0:45:04.080 --> 0:45:08.480
<v Speaker 3>content is typically inspirational or motivational because they're most relatable

0:45:08.480 --> 0:45:09.920
<v Speaker 3>to the broadest audience.

0:45:10.080 --> 0:45:10.239
<v Speaker 2>Right.

0:45:10.520 --> 0:45:14.240
<v Speaker 3>Educational content is also really sharable. It's not as sharable,

0:45:14.280 --> 0:45:17.439
<v Speaker 3>but it will be shared in a more targeted niche way, right,

0:45:17.719 --> 0:45:20.560
<v Speaker 3>So you always want to optimize for shares. So that's

0:45:20.640 --> 0:45:22.879
<v Speaker 3>the second point, and the third point is you want

0:45:22.920 --> 0:45:26.279
<v Speaker 3>to understand all the different engagement hacks on LinkedIn and

0:45:26.320 --> 0:45:29.399
<v Speaker 3>the little nuances because on LinkedIn, it's not really about

0:45:29.480 --> 0:45:32.600
<v Speaker 3>your content. It's about how you post up your content.

0:45:32.719 --> 0:45:36.640
<v Speaker 3>That's more important than the actual content itself. So, for example,

0:45:37.000 --> 0:45:39.480
<v Speaker 3>in your caption, if you're trying to go viral, you

0:45:39.520 --> 0:45:42.399
<v Speaker 3>should not link out to an external third party link

0:45:42.480 --> 0:45:45.440
<v Speaker 3>because LinkedIn's goal is to keep people engaged on the

0:45:45.480 --> 0:45:47.680
<v Speaker 3>platform for as long as possible, So you never want

0:45:47.719 --> 0:45:50.080
<v Speaker 3>to bring them to like YouTube, for example in the caption,

0:45:50.160 --> 0:45:54.279
<v Speaker 3>because LinkedIn will suppress the post. There's also all these

0:45:54.280 --> 0:45:56.760
<v Speaker 3>different like other spam filters that you need to avoid,

0:45:57.400 --> 0:46:01.279
<v Speaker 3>such as like chunky paragraphs. People like to skim because

0:46:01.280 --> 0:46:03.160
<v Speaker 3>everybody's reading on mobile, So you want to have like

0:46:03.239 --> 0:46:07.200
<v Speaker 3>line by line content on social media. A paragraph is

0:46:07.239 --> 0:46:10.120
<v Speaker 3>really one or two sentences, not three to five sentences, right,

0:46:10.200 --> 0:46:13.239
<v Speaker 3>So you want to have paragraph breaks and make it

0:46:13.360 --> 0:46:16.239
<v Speaker 3>more skimmable in terms of your caption and as short

0:46:16.280 --> 0:46:20.480
<v Speaker 3>as possible. Also, you want to make sure, like I said,

0:46:20.480 --> 0:46:22.120
<v Speaker 3>that you have got keywords in your posts. You want

0:46:22.120 --> 0:46:26.240
<v Speaker 3>to make sure you're using hashtags correctly. Three hashtags max.

0:46:26.480 --> 0:46:26.640
<v Speaker 1>Right.

0:46:26.719 --> 0:46:28.640
<v Speaker 3>So a lot of people put too many hashtags. It's

0:46:28.640 --> 0:46:31.359
<v Speaker 3>not Instagram. You'll actually hurt yourself if you put too

0:46:31.360 --> 0:46:33.800
<v Speaker 3>many hashtags. You shouldn't tag people who aren't going to

0:46:33.880 --> 0:46:36.480
<v Speaker 3>engage on your posts. So there's so many different like

0:46:36.520 --> 0:46:38.759
<v Speaker 3>little nuances and hacks that you need to learn when

0:46:38.760 --> 0:46:39.560
<v Speaker 3>it comes to LinkedIn.

0:46:39.920 --> 0:46:44.239
<v Speaker 2>Okay, wow, that's I mean, that's some great takeaways for now,

0:46:44.360 --> 0:46:47.200
<v Speaker 2>and I feel like that's always changing. So when it

0:46:47.239 --> 0:46:50.520
<v Speaker 2>comes to following those shifts. And for example, I used

0:46:50.560 --> 0:46:53.560
<v Speaker 2>to work in SEO marketing, so we were constantly obsessed

0:46:53.560 --> 0:46:55.719
<v Speaker 2>with what Google was doing and thinking and feeling all

0:46:55.760 --> 0:46:57.480
<v Speaker 2>the time, and they would like put out these reports

0:46:57.520 --> 0:47:01.759
<v Speaker 2>once a year on like their eight score, which is

0:47:02.120 --> 0:47:05.360
<v Speaker 2>expertise off. I forget all of them. I haven't been

0:47:05.360 --> 0:47:07.960
<v Speaker 2>in there in a minute. But anyway, So where are

0:47:08.000 --> 0:47:10.080
<v Speaker 2>you tracking the trends of LinkedIn? Are you just seeing

0:47:10.120 --> 0:47:12.000
<v Speaker 2>it because you're in it so much?

0:47:13.800 --> 0:47:17.120
<v Speaker 3>Well, I'm an influencer myself, and because I'm running most

0:47:17.120 --> 0:47:19.840
<v Speaker 3>of the influencer accounts, I see the trends right away.

0:47:19.880 --> 0:47:22.720
<v Speaker 3>We have all these social dashboards where I can see

0:47:22.800 --> 0:47:26.000
<v Speaker 3>like the assets, hype, the engagement and so on, and

0:47:26.040 --> 0:47:29.440
<v Speaker 3>so I can see right away. For example, polls were

0:47:29.560 --> 0:47:33.040
<v Speaker 3>really popular, then they became unpopular, and now they're popular again,

0:47:33.080 --> 0:47:35.600
<v Speaker 3>and I can see those fluctuations. Right, Hey, we put

0:47:35.640 --> 0:47:37.640
<v Speaker 3>out a pole and everybody did good this week. Let's

0:47:37.719 --> 0:47:40.319
<v Speaker 3>keep testing poles and see how they do. Right, So

0:47:40.360 --> 0:47:43.040
<v Speaker 3>I see the trends really quickly because of that, and

0:47:43.040 --> 0:47:45.239
<v Speaker 3>can validate things like that.

0:47:45.280 --> 0:47:45.800
<v Speaker 2>Amazing.

0:47:46.600 --> 0:47:48.279
<v Speaker 1>So I feel it's so crazy because you know, when

0:47:48.280 --> 0:47:50.239
<v Speaker 1>LinkedIn first came out, it was like this is where

0:47:50.239 --> 0:47:53.040
<v Speaker 1>you go to get a job. Yeah, right, and so

0:47:53.280 --> 0:47:55.839
<v Speaker 1>like what if you're you know, and if you're someone

0:47:55.840 --> 0:47:57.839
<v Speaker 1>who thought that that's all LinkedIn could be good for

0:47:58.000 --> 0:48:00.760
<v Speaker 1>So what are the other ways that people can LinkedIn?

0:48:00.840 --> 0:48:02.879
<v Speaker 1>Not just coming here to look for a job? That's great,

0:48:02.880 --> 0:48:05.239
<v Speaker 1>but what are the other things like you can oh?

0:48:05.320 --> 0:48:09.080
<v Speaker 3>LinkedIn is awesome, So let me give you a step.

0:48:09.160 --> 0:48:12.720
<v Speaker 3>There's one hundred and thirty five million active daily users

0:48:12.760 --> 0:48:16.000
<v Speaker 3>on LinkedIn that are looking at content. Guess how many

0:48:16.040 --> 0:48:18.799
<v Speaker 3>people are actually creating content? What percentage of that one

0:48:18.920 --> 0:48:22.640
<v Speaker 3>thirty five million do you guys think are creating percent?

0:48:23.800 --> 0:48:24.799
<v Speaker 1>What do you say is right?

0:48:24.960 --> 0:48:28.360
<v Speaker 3>Five percent? Five percent of people are only creating content.

0:48:29.200 --> 0:48:33.359
<v Speaker 3>So there's so much like room to grow. There's there's

0:48:33.480 --> 0:48:36.040
<v Speaker 3>not a lot of competition, and if you know the

0:48:36.080 --> 0:48:38.760
<v Speaker 3>engagement acts like if you took my class, for example,

0:48:38.920 --> 0:48:41.319
<v Speaker 3>anybody who takes my class from the first week, they're

0:48:41.320 --> 0:48:43.880
<v Speaker 3>getting three hundred likes on their stuff, like they're doing

0:48:43.920 --> 0:48:46.560
<v Speaker 3>really well and getting a lot of visibility because there's

0:48:46.600 --> 0:48:48.719
<v Speaker 3>not a lot of competition, especially if you sort of

0:48:48.880 --> 0:48:52.719
<v Speaker 3>know how to leverage the algorithm to your benefit, so

0:48:52.840 --> 0:48:56.200
<v Speaker 3>you can become the dominant person in your niche on LinkedIn,

0:48:56.320 --> 0:48:58.319
<v Speaker 3>and that can give you a lot of leverage. The

0:48:58.440 --> 0:49:01.800
<v Speaker 3>other reason why it's a actually great for business owners

0:49:01.960 --> 0:49:05.000
<v Speaker 3>is because it allows you to do really great proactive

0:49:05.080 --> 0:49:09.760
<v Speaker 3>lead generation. You can send out an unlimited amount of dms.

0:49:10.160 --> 0:49:12.520
<v Speaker 3>There's a couple different hacks, like, for example, you can

0:49:12.600 --> 0:49:15.879
<v Speaker 3>join a group and on LinkedIn. You guys, if you're

0:49:15.880 --> 0:49:17.799
<v Speaker 3>not really LinkedIn savvy, you may not know this, but

0:49:17.840 --> 0:49:21.440
<v Speaker 3>you're only allowed to DM your first connections, right, But

0:49:21.640 --> 0:49:25.399
<v Speaker 3>you can unlimitedly DM your first connection. So let's say

0:49:25.440 --> 0:49:27.880
<v Speaker 3>you get up to the limit of thirty thousand first connections.

0:49:28.200 --> 0:49:31.520
<v Speaker 3>You can DM those thirty thousand connections about one thousand

0:49:31.600 --> 0:49:35.759
<v Speaker 3>or two thousand a day and generate leads just through

0:49:35.800 --> 0:49:38.600
<v Speaker 3>those thirty thousand connections. So it's always a goal to

0:49:38.600 --> 0:49:41.480
<v Speaker 3>try to reach and get those thirty thousand connections with

0:49:41.480 --> 0:49:43.840
<v Speaker 3>people who are in your target audience for your business.

0:49:43.920 --> 0:49:48.399
<v Speaker 3>Right outside of that, you can join groups that have

0:49:48.480 --> 0:49:51.120
<v Speaker 3>your target audience, and once you're in that group, you

0:49:51.160 --> 0:49:54.320
<v Speaker 3>can then DM everybody in that group. So, for example,

0:49:54.400 --> 0:49:57.120
<v Speaker 3>when I'm soliciting my LinkedIn masterclass, I'll join all the

0:49:57.120 --> 0:49:59.480
<v Speaker 3>social media groups and I'll be dming people to join

0:49:59.520 --> 0:50:03.000
<v Speaker 3>my and I get so many leads in business and

0:50:03.080 --> 0:50:05.920
<v Speaker 3>business folks that way. The other thing that you can

0:50:05.960 --> 0:50:08.359
<v Speaker 3>do is just understand the titles that you're looking for

0:50:08.520 --> 0:50:11.440
<v Speaker 3>who typically buys from you and then proactively invite those

0:50:11.480 --> 0:50:13.759
<v Speaker 3>people to your network and then again DM them and

0:50:13.800 --> 0:50:16.759
<v Speaker 3>start a campaign with them. So there's no other platform

0:50:16.840 --> 0:50:19.480
<v Speaker 3>like that that you can like search. LinkedIn has all

0:50:19.520 --> 0:50:24.200
<v Speaker 3>these different search attributes. You can search by locations, title, company,

0:50:24.320 --> 0:50:26.960
<v Speaker 3>you know, so many different search factors, and also by behaviors,

0:50:27.000 --> 0:50:28.799
<v Speaker 3>the events they sign up for, the groups they sign

0:50:28.840 --> 0:50:30.880
<v Speaker 3>up for, the people they engage with, and then you

0:50:30.920 --> 0:50:34.000
<v Speaker 3>can retarget them in the DMS, which is really different

0:50:34.000 --> 0:50:36.480
<v Speaker 3>from any other social platforms. So when somebody comes to

0:50:36.520 --> 0:50:38.760
<v Speaker 3>me for social media and they are like a coach

0:50:39.440 --> 0:50:41.880
<v Speaker 3>or they have some sort of B to B business,

0:50:42.520 --> 0:50:45.400
<v Speaker 3>anybody who basically offers a service that's not necessarily like

0:50:45.440 --> 0:50:47.920
<v Speaker 3>a product, right, products don't do that well on LinkedIn,

0:50:47.920 --> 0:50:51.080
<v Speaker 3>but any services do. I'm always like, LinkedIn is where

0:50:51.120 --> 0:50:53.240
<v Speaker 3>I'm going to get you ROI. Let's start with LinkedIn.

0:50:53.360 --> 0:50:55.680
<v Speaker 3>I'll get you ROI. Then you can go onto other

0:50:55.719 --> 0:51:00.440
<v Speaker 3>platforms because that's it's the easiest place to make money online. Honestly,

0:51:00.520 --> 0:51:00.960
<v Speaker 3>it's crazy.

0:51:01.000 --> 0:51:02.760
<v Speaker 1>I'm just looking at my LinkedIn because I never want

0:51:02.760 --> 0:51:04.560
<v Speaker 1>I've never gone I don't and I'm looking I'm like,

0:51:04.600 --> 0:51:06.799
<v Speaker 1>I've got twenty thousand followers, I'm leaving a lot of

0:51:06.800 --> 0:51:08.320
<v Speaker 1>money on the table. Huh h.

0:51:10.080 --> 0:51:12.280
<v Speaker 3>Yeah, we could tenx that if you want of anything.

0:51:12.320 --> 0:51:13.960
<v Speaker 1>Yeah, But I'm like I wouldn't. I guess I haven't

0:51:13.960 --> 0:51:15.920
<v Speaker 1>really thought about like what do I send them, what

0:51:15.920 --> 0:51:17.080
<v Speaker 1>do I need from them? What do I you know,

0:51:17.200 --> 0:51:20.440
<v Speaker 1>like like yeah, it just would be thinking about like

0:51:20.520 --> 0:51:23.480
<v Speaker 1>what what's you know, what's the product?

0:51:23.560 --> 0:51:26.160
<v Speaker 3>Well, like your podcast would be a good one to

0:51:26.200 --> 0:51:28.680
<v Speaker 3>get people to subscribe and review your podcasts. And then

0:51:28.719 --> 0:51:30.239
<v Speaker 3>don't you have a course or something like that?

0:51:30.320 --> 0:51:32.719
<v Speaker 1>Yeah? I do. I have an online school deliveratory academy.

0:51:33.040 --> 0:51:34.719
<v Speaker 1>I mean it's not that we don't have, it's just

0:51:34.760 --> 0:51:37.160
<v Speaker 1>that I never thought about. You know, I'm on there

0:51:37.239 --> 0:51:38.960
<v Speaker 1>and you know we have our but I just you know,

0:51:39.000 --> 0:51:41.319
<v Speaker 1>people will ask to connect and be a part of

0:51:41.320 --> 0:51:43.680
<v Speaker 1>my network, and I'm just like sure, you know, I

0:51:43.760 --> 0:51:45.720
<v Speaker 1>just looked. I was like, there's twenty thousand shores.

0:51:45.840 --> 0:51:46.399
<v Speaker 3>That's a lot.

0:51:48.280 --> 0:51:51.200
<v Speaker 2>I use LinkedIn heavily for my business as a career

0:51:51.239 --> 0:51:55.359
<v Speaker 2>negotiation coach. It makes so much sense. And I use

0:51:55.800 --> 0:51:59.520
<v Speaker 2>not as much from the to DM people that's really smart,

0:52:00.440 --> 0:52:03.120
<v Speaker 2>to like DM people who follow you, but a lot

0:52:03.160 --> 0:52:06.759
<v Speaker 2>of leads that come into my even my freebie, you know,

0:52:06.920 --> 0:52:10.880
<v Speaker 2>my negotiation scripts come from LinkedIn. And then also I

0:52:10.880 --> 0:52:13.680
<v Speaker 2>think second to that is reels. You know, reels are

0:52:13.680 --> 0:52:16.440
<v Speaker 2>super powerful. Do you help with like other platforms as

0:52:16.480 --> 0:52:17.320
<v Speaker 2>well or just LinkedIn?

0:52:19.000 --> 0:52:23.359
<v Speaker 3>Yeah, we do, Instagram, YouTube, threads, Twitter, but really it's

0:52:23.400 --> 0:52:26.280
<v Speaker 3>LinkedIn and Instagram is the main focus in terms of growth.

0:52:26.360 --> 0:52:28.160
<v Speaker 2>What I love about LinkedIn too for people because I

0:52:28.239 --> 0:52:29.840
<v Speaker 2>deal with a lot of women who are like I

0:52:29.920 --> 0:52:31.520
<v Speaker 2>want to make it. I don't want to learn the

0:52:31.560 --> 0:52:36.320
<v Speaker 2>new TikTok dance and do the reels to get business.

0:52:36.560 --> 0:52:37.960
<v Speaker 2>It's like the new blog, you know.

0:52:39.200 --> 0:52:42.120
<v Speaker 3>And also the best performing asset is a picture and

0:52:42.200 --> 0:52:45.680
<v Speaker 3>a story, right, So videos don't even work well on LinkedIn.

0:52:45.719 --> 0:52:48.480
<v Speaker 3>We didn't talk about that. So videos don't even work well,

0:52:48.480 --> 0:52:50.960
<v Speaker 3>and that's the most time consuming and most expensive thing

0:52:51.040 --> 0:52:54.680
<v Speaker 3>to create on LinkedIn. You just need photos and like

0:52:54.800 --> 0:52:59.080
<v Speaker 3>meaningful content, educational content and stories and you'll do great.

0:53:00.120 --> 0:53:02.080
<v Speaker 1>Have me looking at LinkedIn, like, hey girl, you might

0:53:02.080 --> 0:53:05.640
<v Speaker 1>see me a little more well. We want you know,

0:53:05.680 --> 0:53:07.000
<v Speaker 1>we want to respect your time because we want to

0:53:07.000 --> 0:53:10.239
<v Speaker 1>have you on for our b a qa cool. We

0:53:10.440 --> 0:53:13.719
<v Speaker 1>just want yes, thank you so much, holler you one.

0:53:14.200 --> 0:53:16.600
<v Speaker 1>Thank you for being so vulnerable and open, you know,

0:53:16.680 --> 0:53:19.239
<v Speaker 1>as a Palestinian about what's happening and just giving us,

0:53:20.200 --> 0:53:23.000
<v Speaker 1>you know, educating us on some which I'm sure so

0:53:23.000 --> 0:53:25.120
<v Speaker 1>many of our listeners have never really known or heard before,

0:53:25.160 --> 0:53:28.319
<v Speaker 1>and maybe you have, but to hear from someone who

0:53:28.360 --> 0:53:31.680
<v Speaker 1>gets to experience it, you know, from that group, I

0:53:31.680 --> 0:53:33.440
<v Speaker 1>think is really critical. So thank you for sharing your

0:53:33.480 --> 0:53:35.879
<v Speaker 1>voice in that way. But also thank you for being

0:53:35.880 --> 0:53:38.560
<v Speaker 1>this amazing business woman that was able to pivot and

0:53:38.600 --> 0:53:40.880
<v Speaker 1>then share like all this insights about what does it

0:53:40.920 --> 0:53:42.719
<v Speaker 1>look like to market yourself, what does it look like

0:53:42.960 --> 0:53:45.200
<v Speaker 1>to grow a business, and you know, what does it

0:53:45.200 --> 0:53:47.879
<v Speaker 1>look like to pivot? When you get so many knows,

0:53:47.920 --> 0:53:49.520
<v Speaker 1>it'd be so easy to give up, and you didn't.

0:53:49.560 --> 0:53:51.279
<v Speaker 1>So we really thank you for sharing all parts of

0:53:51.320 --> 0:53:52.080
<v Speaker 1>yourself today.

0:53:52.560 --> 0:53:55.440
<v Speaker 3>I appreciate you, guys, appreciate you. Tiffany and Mandy, thank

0:53:55.440 --> 0:53:56.000
<v Speaker 3>you so much.

0:53:56.360 --> 0:53:58.240
<v Speaker 1>All right, y'all, So, if you want to go to Hollands,

0:53:58.239 --> 0:54:01.359
<v Speaker 1>hopefully this comes out before him sor will Emani. If

0:54:01.360 --> 0:54:04.720
<v Speaker 1>you want to go to Hollis, take Collice course. Remember

0:54:04.719 --> 0:54:06.680
<v Speaker 1>it's thirty five percent off for y'all. If this is

0:54:06.760 --> 0:54:11.040
<v Speaker 1>the link will be in the description and Brown Ambition

0:54:11.160 --> 0:54:13.680
<v Speaker 1>all on word to get a discount. We've never done

0:54:13.680 --> 0:54:19.000
<v Speaker 1>that before, so I'm gonna use it. I'll see yay,

0:54:19.520 --> 0:54:21.120
<v Speaker 1>all right, y'all, We will see you on Friday for

0:54:21.200 --> 0:54:21.800
<v Speaker 1>b a q A