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Speaker 1: Hey, hey, Hey, we're back. We're black ambition ambition, ambition, ambition, ambition.

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Speaker 2: Hey manager, how you doing girl, I'm doing so much

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Speaker 2: better now that I'm here.

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Speaker 1: Yay, welcome back in the seal or whatever. You know.

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Speaker 1: We have a guest today.

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Speaker 2: I'm excited. Yeah, Lockily and you're a badass business body

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Speaker 2: which is hard to maintain.

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Speaker 1: Both and if you kudos, so I'm gonna introduce these

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Speaker 1: Halla our guests. Halla Taha, dubbed the podcast Princess, is

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Speaker 1: the host of Young and Profiting yapp podcast, frequently raked

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Speaker 1: as the number one business and entrepreneurship podcast across all

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Speaker 1: the apps okay. Halla is also the founder and CEO

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Speaker 1: of yap Media, a business podcast network with an award

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Speaker 1: winning social media and podcast marketing agency for top podcasters,

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Speaker 1: celebrities and CEOs. She is well known for her engaged

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Speaker 1: following and influence on LinkedIn. Young and Profiting Podcast is

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Speaker 1: a top one hundred podcasts globally, and Holla has interviewed

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Speaker 1: starred studded guests from the likes of Matthew McConaughey, am,

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Speaker 1: Alex Hormozy, I'm the worst, Deepak Chopra, We love depat Okay,

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Speaker 1: David John, Seth Godden, who Seith Godden is like the

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Speaker 1: man when it comes to marketing, and countless others. Her

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Speaker 1: show was recognized in twenty twenty two as a webby

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Speaker 1: Honoree Am You know we love Webb's around here and

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Speaker 1: Holla has been featured in publications like Entrepreneur, Founder and

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Speaker 1: The New York Times. She is an expert on networking, marketing,

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Speaker 1: social media, personal branding, side hustles, entrepreneurship, and podcasting. Whoo

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Speaker 1: hollow we call that what being Ah, you're a brown girl.

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Speaker 1: How I'm gonna ask you where you're from?

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Speaker 3: I am brown girl. Well, where I'm from is super

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Speaker 3: relevant right now. I'm one hundred percent Palestinian.

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Speaker 1: Oh wow, I'm one.

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Speaker 3: Hundred percent first generation Palestinian. My family is still in

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Speaker 3: the West Bank.

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Speaker 1: So how are you navigating this really hard time?

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Speaker 3: Oh, it's been really tough. It's been like the tough

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Speaker 3: and I'm running such a huge company. I'm one of

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Speaker 3: the few Palestinian voices, so I felt like I had

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Speaker 3: this side hustle I never asked for, of just having

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Speaker 3: to educate people. There's so much misinformation right now, so

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Speaker 3: I'm just trying to just de escalate, and it's just

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Speaker 3: a terrible situation. So I'm trying my best. You know. Yeah,

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Speaker 3: this sounds tough because there's a lot of misinformation going on,

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Speaker 3: there's a lot of emotions, and to be quite honest,

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Speaker 3: a lot of people have literally learned history wrong, right,

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Speaker 3: and so Palestinians and Arabic people and Jewish people also

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Speaker 3: are a lot of Jewish people are really aware of

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Speaker 3: the actual facts in history and really against everything that's happening.

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Speaker 3: There's literally apartheid in Israel. You know, this is proven

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Speaker 3: by multiple human rights organizations. I even as a US citizen,

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Speaker 3: if I go to Palestine, I'm literally treated as an

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Speaker 3: oppressed person who has to drive on separate roads, who

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Speaker 3: has to go through checkpoints, who somebody could kill me

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Speaker 3: in Israel and literally nobody would be prosecuted, nobody would

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Speaker 3: go to jail.

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Speaker 2: Jim.

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Speaker 3: It's crazy, right, It's literally crazy. But so many people

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Speaker 3: don't know this information and they just hear like anti

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Speaker 3: semitism or what like, you know, they just go red

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Speaker 3: and they won't even listen to what other people are saying.

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Speaker 3: So it's really high stakes right now. And as a

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Speaker 3: business person, I'm so lucky because I remember when I

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Speaker 3: worked in corporate I could never talk about any of this.

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Speaker 3: I would, but it would be really looked down on.

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Speaker 3: I still was raising money from Palestine. I always whenever

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Speaker 3: something was going on, I have to say something. There's

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Speaker 3: innocent people at stake and not and the media is controlled, right,

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Speaker 3: so I have to put myself out there. But now

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Speaker 3: as an entrepreneur, I feel really lucky. You know, so

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Speaker 3: many of my clients are Jewish. So many of my

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Speaker 3: friends are Jewish. They know that, like daily I advocate

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Speaker 3: for everyone, all races, black, white, Jewish, doesn't matter. So

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Speaker 3: my daily actions show that I'm a fair person who

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Speaker 3: loves everyone. So it gives me a platform now to

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Speaker 3: just be able to speak freely. So many of my

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Speaker 3: clients are Jewish, and literally they're like, keep talking. You're

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Speaker 3: educating me so much. So it feels good this time

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Speaker 3: around that people are actually listening. But man, it's been

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Speaker 3: a tough week. It's been a tough ten days.

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Speaker 1: So for those people who are listening to our podcasts,

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Speaker 1: who are business people and who want to say something

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Speaker 1: but are not sure. To Mandy's point, when Black Lives

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Speaker 1: Matter came out, I mean, I'm black, Mandy is black,

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Speaker 1: and so I felt more educated to be like, this

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Speaker 1: is what's happening because this is happening to my community.

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Speaker 1: Are well aware, But I feel like there are a

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Speaker 1: lot of of people who want to say something and

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Speaker 1: through their business, but are afraid because I don't know

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Speaker 1: the history. I don't you know. I've watched a couple

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Speaker 1: of videos and I'm not sure. I'm like, is this

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Speaker 1: the right video?

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Speaker 2: Is this?

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Speaker 1: How does one one? Where can we find education? And

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Speaker 1: then two how can we start to integrate that into it?

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Speaker 1: For those who want to speak.

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Speaker 3: Out, Yeah, I would say number one is seek out

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Speaker 3: Palestinian voices. Go follow me on Instagram. There's so many

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Speaker 3: people Sean King is posting a lot of stuff that

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Speaker 3: gives people insight of what's actually going on on the

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Speaker 3: other side. And you need to proactively seek out these

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Speaker 3: voices because what you watch on TV and in the

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Speaker 3: news is only going to give you one side. One

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Speaker 3: side is literally controlled by propaganda and is basically paid

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Speaker 3: for by the other side, right, And so if you

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Speaker 3: want to seek out other sources, they have to be

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Speaker 3: online on social media. Seek out. Human Rights Watch put

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Speaker 3: out a report about the apartheid. Amnesty International put out

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Speaker 3: a report about the apartheid. You can read through all

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Speaker 3: those reports that will give you all the history, current

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Speaker 3: and previous that you need to understand. And then there's

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Speaker 3: lots of documentaries about Gaza that you can look up

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Speaker 3: and watch. So I would say, seek out voices. The

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Speaker 3: other thing I would say is like, you've got to

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Speaker 3: refuse to be called an anti semit when you want

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Speaker 3: to speak about human rights. So every post that you write,

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Speaker 3: I'm not an anti Semite, I am allowed to speak freely,

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Speaker 3: and I am pro human rights, I am pro peace,

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Speaker 3: and then start off whatever you're going to say, you know,

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Speaker 3: because that's the one thing that we need to start

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Speaker 3: to isolate is that this is not a religious issue.

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Speaker 3: This is a human rights issue. There's actually a lot

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Speaker 3: of Jewish people. Jewish people storm the Capitol, Jewish Voice

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Speaker 3: for Peace, if not Now or all, these are like

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Speaker 3: huge Jewish organizations that three sixty five days a year,

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Speaker 3: even before this conflict, are trying to work towards equal

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Speaker 3: human rights from Palestinians in the region. Right, So there's

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Speaker 3: just a lot going on, and I think the number

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Speaker 3: one thing that I want from leaders and you know,

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Speaker 3: we weren't expecting to talk about Palestine on this podcast,

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Speaker 3: so I do not need to talk about this this

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Speaker 3: whole time. But the number one thing that I think

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Speaker 3: leaders should seriously consider is at least foster a dialogue

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Speaker 3: in your business. At least recognize that the Arabic people

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Speaker 3: and Palestine people that may work for you, they're not

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Speaker 3: doing well right now. They need to be treated like humans,

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Speaker 3: be given humanity. Their people are literally a genocide is

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Speaker 3: happening in Palestine, and we're hurt, you know, we don't

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Speaker 3: feel like our lives are valued. I think that we're

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Speaker 3: in a very similar spot to how black people felt

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Speaker 3: during Black Lives Matter, when everybody was screaming all lives matter.

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Speaker 3: Meanwhile we are having a genocide, right so it's tough.

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Speaker 3: And I think having open dialogue, not persecuting people for

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Speaker 3: speaking out, you know, and advocating for people to have

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Speaker 3: healthy dialogues with each other. This is the only way

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Speaker 3: that us as a society is going to be able

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Speaker 3: to move forward is if we actually have open dialogues

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Speaker 3: and if people start learning new information on both sides

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Speaker 3: so that we have like more empathy towards each other,

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Speaker 3: and that takes dialogues, So not closing down comments when

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Speaker 3: you put up a post, not persecuting people for speaking up,

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Speaker 3: and again just like fostering this open dialogue.

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Speaker 2: And often getting out of the way of people like

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Speaker 2: yourself and letting you act.

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Speaker 3: Yeah, I don't know how many people have.

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Speaker 2: Maybe I don't need to make a statement, Maybe I

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Speaker 2: need to amplify a statement that you make exactly.

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Speaker 3: And I have everybody who knows me personally they're like, holla,

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Speaker 3: keep going, like we love you, blah blah blah. Then

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Speaker 3: I have these strangers that don't know me that are like,

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Speaker 3: you're an anti semi how like you're spreading misinformation and

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Speaker 3: like harassing me. And it's like, bro, like I'm literally

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Speaker 3: Palestinian and have lived the aparthead myself. Do not gaslight

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Speaker 3: me about what is truth and what is not for me?

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Speaker 1: Yeah, And it's crazy when you come from a gro

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Speaker 1: that is largely oppressed and then the world tells you

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Speaker 1: like now you're not You're like, I'm sorry, I look

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Speaker 1: like this every day that I know the feeling. I

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Speaker 1: know what it feels like to navigate from a space

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Speaker 1: of having less than for no other reason than you know,

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Speaker 1: the origin of my birth, and so, you know, I

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Speaker 1: just it's been really, really really and I just have

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Speaker 1: felt hands tacked. I'm like, I'm not really sure because

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Speaker 1: I'm not afraid to say something. It's just I didn't

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Speaker 1: feel educated enough to join the conversation, you know, because

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Speaker 1: I'm just like, I mean, but I know then murder

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Speaker 1: is wrong, no matter what side, and I know that

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Speaker 1: lives have been taken on both sides, and I just

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Speaker 1: feel like, across the board, that's wrong, you know. But

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Speaker 1: I also know, you know, from because I am black

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Speaker 1: and visibly black, that for brown people across the world

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Speaker 1: that often our voices are more easily suppressed. I mean,

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Speaker 1: I'm seeing there was this I just was reading this

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Speaker 1: morning on like ink dot com that there's this conference

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Speaker 1: in that they do every year in Europe. I think

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Speaker 1: it's called like the Global or something Summit, and the

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Speaker 1: CEO or whatever, the conference leader, let me say if

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Speaker 1: I can find it. He said something that just basically said, like,

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Speaker 1: you know, like killing people is wrong and that genocide

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Speaker 1: is not okay. Facebook dropped out of the conference. Google

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Speaker 1: dropped out of the conference, and I was like, wait,

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Speaker 1: it is it wrong just saying to kill so he

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Speaker 1: literally he didn't say I'm with It's just, hey, like,

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Speaker 1: genocide is not okay, killing people is not okay. We

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Speaker 1: should have peace, just that simple. And people are dropping

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Speaker 1: out because like, what are we saying so it is

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Speaker 1: okay to kill people? I just I'm confused about what

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Speaker 1: the pushback.

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Speaker 3: It's really crazy because at this point it's not about

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Speaker 3: being pro Palestinian, it's about being anti genocide, right, because

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Speaker 3: both sides like have done wrong things right since nineteen

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Speaker 3: forty eight. I can give everybody a quick history why

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Speaker 3: this all started. Right nineteen forty eight, after World War Two,

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Speaker 3: Britain sent Jewish refugees from World War Two to Palestine. Okay,

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Speaker 3: at this point Palestinians welcomed Jewish people with open arms.

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Speaker 3: They even let them in their homes and everything was okay.

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Speaker 3: A year later, the British armed Jewish people to take

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Speaker 3: over Palestine. They forcibly drove out eight hundred thousand people

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Speaker 3: out of five hundred villages. They killed fifteen thousand people.

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Speaker 3: These are the descendants of the people in Gaza right now.

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Speaker 3: They're refugees that were literally forcibly removed from their homes.

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Speaker 3: People are still living in homes that they have that

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Speaker 3: Palestinans have the keys to their homes. Their grandmothers still

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Speaker 3: have the keys of their homes. There's Jewish settlers and

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Speaker 3: people in Israel who literally live in the same homes

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Speaker 3: that Palestinians used to live in. They have a saying

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Speaker 3: they took it fully furnished, because they literally just moved

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Speaker 3: into people's houses with their furniture. Okay. And so these

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Speaker 3: people are now in Gaza as refugees and they've been

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Speaker 3: blockaded for sixteen years. They're not allowed to leave. They're

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Speaker 3: blockaded from Egypt and Israel, not allowed to leave. And

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Speaker 3: these people Hamas who committed the actions on October seventh,

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Speaker 3: have been under blockade. Most of these people are between

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Speaker 3: seventeen and thirty seven years old, most of either their

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Speaker 3: entire lives or most of their lives. Not even allowed

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Speaker 3: to leave Gaza. Okay. They're trapped in an open air prison,

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Speaker 3: A better name for it is a concentration camp. Because

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Speaker 3: they've committed no crime other than being Palestinian. They're not

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Speaker 3: allowed to leave a city that is the size of Detroit, okay,

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Speaker 3: and it is blocked off by a wall, and that

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Speaker 3: is one part of the occupied territories in Israel. The

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Speaker 3: other occupied territory is the West Bank, and so the

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Speaker 3: West Bank is a small piece of land that was

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Speaker 3: given to the Palestinians. It is occupied. People have to

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Speaker 3: drive on separate roads, their water is rationed. All this

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Speaker 3: is all controlled. There's checkpoints and so on. And again,

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Speaker 3: if somebody gets killed in the West Bank, there's no

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Speaker 3: persecution of any Israeli that did it. And people are

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Speaker 3: still stealing people's homes, demolishing homes, stealing land, and they're

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Speaker 3: just taking over more and more of the West Bank.

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Speaker 3: They don't respect the boundaries that they gave the Palestine people.

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Speaker 3: Before this conflict, two hundred and fifty people were murdered,

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Speaker 3: including forty seven children, by Israeli radical settlers. Nobody talks

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Speaker 3: about this, right, so it was not unprovoked. It was

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Speaker 3: seventy six years of oppression and literally like violence ongoing

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Speaker 3: to Palestinians constantly. They're basically controlled. It's like segregation like

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Speaker 3: how it was back in the day in America. Right,

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Speaker 3: that is what's going on in the region. And so

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Speaker 3: then this Hamas attack happened. Of course, nobody condone that,

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Speaker 3: but we can't help for people to be radicalized if

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Speaker 3: they're literally trapped behind a wall and have don't have

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Speaker 3: equal rights, and there you know, family is killed, bombed

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Speaker 3: every five years and whatever right, people are obviously going

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Speaker 3: to become radicalized. They're not treated equally. So that's the

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Speaker 3: root cause of the problem, and that's what people need

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Speaker 3: to get educated on.

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Speaker 2: I can't imagine. I mean, I don't feel like this

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Speaker 2: just it lakes me so sad and heartbroken. Beyond the

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Speaker 2: stories that I've heard, and there are some journalists out

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Speaker 2: there who are working really hard to get in touch

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Speaker 2: with Palestinian voices because like electricity is not you know,

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Speaker 2: something that you can take for granted, there a lot

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Speaker 2: of places don't have them. I heard that some people

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Speaker 2: are using car batteries because they have anticipated power outages before. Yeah,

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Speaker 2: car batteries just to charge their phone, solar panels just

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Speaker 2: to get electricity. But anyway, it's hard to communicate. But

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Speaker 2: the stories that I have heard of young twenty somethings,

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Speaker 2: families who will just get a phone call and say,

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Speaker 2: this is the Israeli Army. We're letting you know there's

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Speaker 2: going to be a strike, get out now, and then

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Speaker 2: they don't know if that's real, or if they need

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Speaker 2: to like pack up and leave and that state of

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Speaker 2: high alert, that state of fear, and I know that

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Speaker 2: it's been going on for decades as you've described. That's

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Speaker 2: for me, it's never okay. And I feel like we

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Speaker 2: just don't learn from our own fricking history. I know

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Speaker 2: it's crazy for I and a war does not equate peace.

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Speaker 3: I mean, what happened is that people came over from

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Speaker 3: World War Two after the Nazis and everything, and they

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Speaker 3: came to Palestine like ready to do anything to just survive,

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Speaker 3: and they put all that evil negativity on the Palestinians

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Speaker 3: and then just did it. Did the same thing that

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Speaker 3: happened to them, literally to the Palestinians. And we had

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Speaker 3: nothing to do with the Holocaust, right, So it's a

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Speaker 3: I feel that the Palestinians have taken the brunt of

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Speaker 3: the Holocaust, like all the pain and the terror and

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Speaker 3: everything has just for seventy six years Palestinians have been

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Speaker 3: unrightfully punished for something they did not do.

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Speaker 1: So I remember I went to Jordan earlier this year

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Speaker 1: and I just couldn't believe the separation, Like, oh, what

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Speaker 1: is the river that Jesus was baptized in the Jordan River,

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Speaker 1: and I just remember being like, wow, there's literally like

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Speaker 1: this line. And they made it very clear, do not

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Speaker 1: I was in Jordan, on the Jordan's side, do not

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Speaker 1: get close to this life. And the river wasn't it

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Speaker 1: wasn't a part of the river that was very wide.

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Speaker 1: It wasn't as wide as a street, like you know,

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Speaker 1: and like I just remember thinking like wow, like you know,

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Speaker 1: for so many people, you know, like whether you're Christian

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Speaker 1: or Jewish or or Muslim, Jesus is a figure in

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Speaker 1: all three of those like religious whatever that figure takes on,

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Speaker 1: whether it's a prophet or savior or whatever. But I

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Speaker 1: just remember thinking, how sad is it that this important,

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Speaker 1: beautiful place to these three religions is radicalized where I

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Speaker 1: can be in the water that's clearly touching both sides,

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Speaker 1: but I can't get close to this imaginary line that

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Speaker 1: men have created. And I just thought, wow, it just

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Speaker 1: seemed it was such a beautiful place Jordan, but this

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Speaker 1: underlying sense of like impending violence, and I just remember thinking,

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Speaker 1: like it just seemed that part just hit me as

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Speaker 1: really sad, Like yeah.

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Speaker 3: Yeah, I think I think the craziest part of all

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Speaker 3: of this, Tiffany and Mandy, is the misinformation going on.

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Speaker 3: And like the bubble that Israelis have lived in. You know,

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Speaker 3: they get their birthrate paid for the American Jewish people, right,

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Speaker 3: they go over to Israel, and they don't see the

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Speaker 3: occupied territories. They see the few people.

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Speaker 2: There's like two.

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Speaker 3: Million Palestinians or Arab Israelis they call them, that live

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Speaker 3: in Israel that sort of have equal rights. So people

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Speaker 3: teach them that, see, these are the Palestinians. They live

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Speaker 3: freely with us. But it's really not the whole story.

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Speaker 3: They don't show them the West Bank, they don't tell

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Speaker 3: them about Gaza, they don't tell them. They're not even

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Speaker 3: allowed to learn about the Nepka in like history in Israel,

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Speaker 3: so they don't even know that happened. They don't know

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Speaker 3: that like it started with ethnic cleansing, and so there's

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Speaker 3: just all this misinformation and essentially me having an identity

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Speaker 3: of being Palestinian, it is threatening to anybody who has

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Speaker 3: an Israeli identity because it threatens their identity. So they

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Speaker 3: want to act like we don't exist, or we were

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Speaker 3: a lost people, or Israel was a land with no people.

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Speaker 3: But in reality, we were ethnically cleansed, and even now

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Speaker 3: gaz is being en cleansed with they forced a million

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Speaker 3: people to move out of their homes and they bombed

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Speaker 3: all their homes. Now those million people they have nowhere

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Speaker 3: to go. They might end up going to Egypt or Syria,

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Speaker 3: and they're just again like moving more Palestinians out. The

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Speaker 3: last thing I'll say about this is that there's five

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Speaker 3: million Palestinians still living in the occupied territories of Palestine

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Speaker 3: which are now Israel, and there's like seven or eight

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Speaker 3: million Israelis. It's like literally almost half the people are

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Speaker 3: still Palestinian there, and there's like ten million Palestinians outside

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Speaker 3: of there that basically are refugees now not allowed to

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Speaker 3: go back. So it's a big issue. Like there's people

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Speaker 3: who are alive today that both think that they're Palace.

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Speaker 3: There's people alive today that believe there Israeli. We need

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Speaker 3: to figure it out, we need to live in peace together.

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Speaker 1: Yeah Nope, but thank you so much for I think

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Speaker 1: it's so great to get a perspective. This was not

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Speaker 1: our intention we brought, but I'm glad.

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Speaker 3: I'm like, it's just so crazy, like what I.

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Speaker 1: Want to give you.

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Speaker 2: I know you're so passionate about it, as you should be,

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Speaker 2: and this is the moment, and I'm so glad that

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Speaker 2: we have a platform we can share with you and

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Speaker 2: that you're using your own for that. Yeah, like I

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Speaker 2: feel like we need a little deep breath moment. How

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Speaker 2: do you, I know, let's just take care of yourself

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Speaker 2: and your Palestinian friends, you know, anyone who's affected by this.

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Speaker 3: Where honestly, like it really sucks, guys, Like there's not

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Speaker 3: a lot of us, not a lot of us with

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Speaker 3: a voice. And literally I feel like I can't even grief.

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Speaker 3: I can't even grieve. All I have to do is

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Speaker 3: just spend every second I have just trying to educate

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Speaker 3: and post and like battling harassment online for telling the truth.

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Speaker 3: And like, thank god, honestly, like all there's two communities

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Speaker 3: that are helping us. Black black the black community is

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Speaker 3: helping us. Thank god. This is really the first time

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Speaker 3: that like really the black community is mobilizing and supporting us,

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Speaker 3: and Jewish people, Jewish people who know what's going on,

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Speaker 3: and now we never really had other communities supporting us,

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Speaker 3: and now we have these two communities really helping to

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Speaker 3: amplify our voices and it feels like maybe there will

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Speaker 3: be some real change.

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Speaker 1: Yeah, I have to say, that's where I heard about

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Speaker 1: the most, which I love because you're right, because as

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Speaker 1: coming from a population that has also often been oppressed,

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Speaker 1: you get to see you're like, wait, wait, wait, wait, wait, wait,

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Speaker 1: what's going on? And you know, if you know, especially

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Speaker 1: black women, that's where I've seen so many because I

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Speaker 1: don't necessarily I mean other than you, how I don't

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Speaker 1: know if I know anybody else that's Palestinian, you know,

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Speaker 1: And so a lot of the information that I've gotten

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Speaker 1: have been from Black voices that have shared other Palestinian voices. Yeah,

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Speaker 1: and I'm just like wait, and so as I'm reading

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Speaker 1: and I'm learning about, I'm loving is that I see

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Speaker 1: a lot, especially like the lack influencer women are posting

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Speaker 1: for better understanding, and then you see people angry and

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Speaker 1: you're like, well, she's allowed to say I don't know

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Speaker 1: much about this topic if you can share respectly in

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Speaker 1: the comments, because I'd love to learn, because I'd love

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Speaker 1: to support humanity overall. And people get really, really really

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Speaker 1: angry at that, and so that's very telling when you

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Speaker 1: say I believe that people shouldn't be murdered, and people

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Speaker 1: getting mad at.

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Speaker 3: That, well, it's just it's I think one of the

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Speaker 3: biggest polarities in all this or like issues is that,

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Speaker 3: like it's just call spade a spade. Palestinian lives are

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Speaker 3: not valued as much as Israeli lives, and that's literally

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Speaker 3: what's going on. You know, like fourteen hundred innocent Israeli

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Speaker 3: civilians died and that's terrible, and now five thousand Palestinians

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Speaker 3: have died, mostly literally children, like babies are just getting

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Speaker 3: murdered and blown up, and everyone's so like they deserved it.

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Speaker 3: It's retally like there's like, what do you We're defending ourselves,

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Speaker 3: defending yourself from what from little babies who literally didn't

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Speaker 3: vot for Hamas, Like we need to be fair and

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Speaker 3: like just all human lives need to be treated equally,

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Speaker 3: and that that's like I think what all the pales

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Speaker 3: Studians are crying about. We don't we're not supporting Hamas.

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Speaker 3: It's but we can't control Hamas. And until the occupation

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Speaker 3: is over, Hamas is not going away because they're resisting

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Speaker 3: against uh not having freedom right. So it's just we

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Speaker 3: just need a bloodshed to stop, and I hope it

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Speaker 3: stops because I need to focus on work.

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Speaker 2: How is your family, so do you still have family there?

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Speaker 3: I have family in the West Bank, So the West

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Speaker 3: Bank there's lots of you know, violence and subtler violence,

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Speaker 3: but they're not getting bombed like Gaza Is, so they're okay.

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Speaker 3: Hopefully they'll be okay. But yeah, I don't have family.

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Speaker 2: And Gassip their family, like your immediate family, are they

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Speaker 2: here in the US. When did you come to the US?

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Speaker 3: I was born in the US, so my immediate family

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Speaker 3: is in the US, but like all my dad's like

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Speaker 3: brothers and sisters and stuff, and my mom's are in

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Speaker 3: Palestine and some in Jordan. To your point, Tiffany, a

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Speaker 3: lot of Palestines are in Jordan.

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Speaker 2: And what's one thing? Have you visited? I'm sure you have,

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Speaker 2: But when's the last time you were able to visit Palestine?

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Speaker 3: I have not been back in twenty years. I used

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Speaker 3: to go every summer. We have a house there, we

430
00:23:16,640 --> 00:23:20,639
Speaker 3: have land there. It's not safe for me, Like I said,

431
00:23:20,680 --> 00:23:24,119
Speaker 3: I could get I'm treated like a Palestinian even though

432
00:23:24,160 --> 00:23:27,840
Speaker 3: I'm a US citizen. Once I go there. So again,

433
00:23:28,119 --> 00:23:31,320
Speaker 3: I'm like I could literally be killed by an Israeli

434
00:23:31,400 --> 00:23:35,239
Speaker 3: settler and nothing would happen, And so it's just too

435
00:23:35,320 --> 00:23:37,960
Speaker 3: dangerous for me. And I think I'd be targeted because

436
00:23:38,000 --> 00:23:39,800
Speaker 3: I have such a big platform and stuff. I think

437
00:23:39,800 --> 00:23:41,680
Speaker 3: they'd really give me a big problem.

438
00:23:42,400 --> 00:23:44,720
Speaker 2: I mean, if you could share one happy memory or

439
00:23:44,760 --> 00:23:50,000
Speaker 2: like a picture of your childhood, even in Palestine, just

440
00:23:50,000 --> 00:23:53,320
Speaker 2: for people to sort of show like there was a time, yeah,

441
00:23:53,359 --> 00:23:55,920
Speaker 2: when you were a child there and felt safe.

442
00:23:56,080 --> 00:24:00,760
Speaker 3: Maybe I never I always experienced the hide, but it

443
00:24:00,800 --> 00:24:05,280
Speaker 3: definitely was safer than now. But you know, I remember

444
00:24:05,920 --> 00:24:07,840
Speaker 3: I would always like walk to this store. Like they

445
00:24:07,840 --> 00:24:10,679
Speaker 3: had dirt roads, right, so it's like didn't have paved roads.

446
00:24:10,840 --> 00:24:13,680
Speaker 3: And all my cousins were there. They're all my age,

447
00:24:14,080 --> 00:24:16,439
Speaker 3: and everybody's like really open where you can just like

448
00:24:16,800 --> 00:24:18,720
Speaker 3: I didn't ever call to go over my aunt's house,

449
00:24:18,760 --> 00:24:20,119
Speaker 3: you know, I would just like wake up, knock on

450
00:24:20,160 --> 00:24:22,359
Speaker 3: her door and she'd come make me breakfast, and then

451
00:24:22,400 --> 00:24:25,280
Speaker 3: I'd go, you know, take a walk and like check

452
00:24:25,280 --> 00:24:27,199
Speaker 3: out the olive trees and the fig trees with my

453
00:24:27,320 --> 00:24:31,280
Speaker 3: cousins and climb trees and just be kids, you know,

454
00:24:31,400 --> 00:24:35,600
Speaker 3: find like stray dogs and puppies and take care of them,

455
00:24:35,720 --> 00:24:37,800
Speaker 3: or like little birds and take care of them and

456
00:24:37,840 --> 00:24:40,360
Speaker 3: stuff like that. So we were just like regular kids,

457
00:24:40,440 --> 00:24:46,280
Speaker 3: just you know, enjoying the outdoors, and you know, and

458
00:24:46,320 --> 00:24:48,639
Speaker 3: then in the meanwhile of all that, there'd be like

459
00:24:48,680 --> 00:24:53,200
Speaker 3: a Israeli tank driving by, like and that was normal, right.

460
00:24:53,440 --> 00:24:56,320
Speaker 1: I always think to myself, like, because I taught in

461
00:24:56,359 --> 00:24:58,600
Speaker 1: Newark for so many years, in the area especially that

462
00:24:58,640 --> 00:25:01,719
Speaker 1: I taught, and sometimes get violent where there might be gunshots,

463
00:25:01,760 --> 00:25:04,520
Speaker 1: there might be And I always thought to myself, no

464
00:25:04,520 --> 00:25:08,440
Speaker 1: matter where the worst of the world shows up, there's

465
00:25:08,480 --> 00:25:13,160
Speaker 1: always kids, beautiful kids playing and laughing and somehow able

466
00:25:13,200 --> 00:25:15,520
Speaker 1: to eke out some joy in the worst parts of

467
00:25:15,560 --> 00:25:17,080
Speaker 1: the world. And that always gave me a little bit

468
00:25:17,080 --> 00:25:20,159
Speaker 1: of hope, you know, Like, you know, that's why I

469
00:25:20,200 --> 00:25:22,719
Speaker 1: so heartbreaking to see here what's happening. But it's just

470
00:25:22,760 --> 00:25:27,240
Speaker 1: like it's just it's this strange juxtaposition that like it

471
00:25:27,280 --> 00:25:30,240
Speaker 1: could really be this war torn area, and kids will

472
00:25:30,280 --> 00:25:33,120
Speaker 1: find a way to play and laugh and enjoy each

473
00:25:33,160 --> 00:25:36,480
Speaker 1: other in the midst of all the terribleness. They will

474
00:25:36,480 --> 00:25:39,040
Speaker 1: find the little piece of joy available and then use

475
00:25:39,400 --> 00:25:41,760
Speaker 1: use it up the most but so I'm glad you

476
00:25:41,760 --> 00:25:44,440
Speaker 1: were able to have some good memories. I think maybe

477
00:25:44,440 --> 00:25:47,840
Speaker 1: we should take like a cleansing mode, come back and

478
00:25:47,840 --> 00:25:49,480
Speaker 1: talk a little bit about business.

479
00:25:49,640 --> 00:25:51,440
Speaker 3: Yeah yeah, yeah.

480
00:25:51,000 --> 00:25:53,159
Speaker 1: All right, So we're gonna take a break, pay a

481
00:25:53,200 --> 00:25:56,000
Speaker 1: couple of bills. Everybody, take a boossa, breathe them, bre that,

482
00:25:56,119 --> 00:26:02,000
Speaker 1: and we'll be right back. All right, guys, we are

483
00:26:02,160 --> 00:26:05,840
Speaker 1: back from break. So we're gonna switch gears a little

484
00:26:05,840 --> 00:26:11,680
Speaker 1: bit because HOLLA is like quite big time in business,

485
00:26:11,800 --> 00:26:13,239
Speaker 1: right and we want to really lean into it. And

486
00:26:13,440 --> 00:26:15,080
Speaker 1: I don't know if you have time to stay with us.

487
00:26:15,119 --> 00:26:18,640
Speaker 1: We do. We also tape we call our BAQA where

488
00:26:18,680 --> 00:26:24,159
Speaker 1: we answer questions about entrepreneurship, business and money. So we

489
00:26:24,200 --> 00:26:26,160
Speaker 1: would love for you to maybe answer answer some business

490
00:26:26,280 --> 00:26:31,439
Speaker 1: entrepreneurship questions. Yeah, perfect, great. So so yeah, so, I

491
00:26:31,480 --> 00:26:33,960
Speaker 1: mean it's hard to switch on, Like my brain is like, oh,

492
00:26:35,240 --> 00:26:40,200
Speaker 1: that's just so twenty twenty three. I have found how

493
00:26:40,320 --> 00:26:42,760
Speaker 1: that has been. I would say eighty percent of my

494
00:26:42,800 --> 00:26:47,479
Speaker 1: friends that are in business, including myself, had a harder

495
00:26:47,480 --> 00:26:49,719
Speaker 1: time in twenty twenty three than like then it's been

496
00:26:49,880 --> 00:26:51,399
Speaker 1: in a number of years, and it was kind of

497
00:26:51,400 --> 00:26:53,800
Speaker 1: a hard business year. Have you seen that kind of

498
00:26:53,840 --> 00:26:57,480
Speaker 1: like trend in your business and your business friends, and

499
00:26:58,119 --> 00:27:00,720
Speaker 1: what can people do to kind of like, you know,

500
00:27:00,800 --> 00:27:02,600
Speaker 1: like what are your suggestions of what have you done

501
00:27:02,680 --> 00:27:05,320
Speaker 1: to make sure that business still runs despite whatever it

502
00:27:05,359 --> 00:27:06,960
Speaker 1: happened in twenty I don't know what happened in twenty

503
00:27:06,960 --> 00:27:08,159
Speaker 1: twenty three, but I feel like there was a bit

504
00:27:08,200 --> 00:27:09,399
Speaker 1: of a squeeze for most people.

505
00:27:09,800 --> 00:27:12,160
Speaker 3: Yeah, I definitely think the first half of the year

506
00:27:12,359 --> 00:27:16,440
Speaker 3: was really just slow and brutal for us. At least

507
00:27:16,440 --> 00:27:19,400
Speaker 3: my company like rocked it second half of the year.

508
00:27:19,600 --> 00:27:24,480
Speaker 3: So I would say, always be proactive in your sales generation.

509
00:27:24,760 --> 00:27:26,280
Speaker 3: So for me, it was just trying to come up

510
00:27:26,320 --> 00:27:29,159
Speaker 3: with creative ideas in order to reach for me with

511
00:27:29,240 --> 00:27:31,520
Speaker 3: the sponsorships for my network, reaching out to as many

512
00:27:31,600 --> 00:27:34,520
Speaker 3: brands as possible, and just coming up with unique ideas

513
00:27:34,560 --> 00:27:37,880
Speaker 3: in order to get leads for our business. Obviously every

514
00:27:37,920 --> 00:27:41,080
Speaker 3: business is different, but I would say putting yourself out there,

515
00:27:41,240 --> 00:27:44,000
Speaker 3: creating a personal brand of course, was just something that

516
00:27:44,040 --> 00:27:48,960
Speaker 3: I talk a lot about, and then just proactively generating

517
00:27:49,080 --> 00:27:51,679
Speaker 3: leads rather than just expecting them everybody to just like

518
00:27:51,720 --> 00:27:53,760
Speaker 3: find you. You've got to put yourself out there, create

519
00:27:53,800 --> 00:27:56,240
Speaker 3: content and So talk about.

520
00:27:56,040 --> 00:27:59,200
Speaker 2: Your type of business. So you're speaking about yat met yeah,

521
00:27:59,240 --> 00:28:02,280
Speaker 2: which is smarily a podcasting network or do you have

522
00:28:02,320 --> 00:28:03,639
Speaker 2: other types of media that yes?

523
00:28:04,520 --> 00:28:07,480
Speaker 3: Okay, So yeah, we're a podcasting network where we sign

524
00:28:07,520 --> 00:28:10,560
Speaker 3: on shows. We have shows like Jenna Kutcher's Gold Digger,

525
00:28:10,800 --> 00:28:14,320
Speaker 3: Amy Porterfield, John Lee Dumas. So we've got a lot

526
00:28:14,320 --> 00:28:17,320
Speaker 3: of big shows and we help people get sponsors and

527
00:28:17,400 --> 00:28:20,520
Speaker 3: we also help to grow people's shows. So that's one

528
00:28:20,560 --> 00:28:22,520
Speaker 3: aspect of my business. And then I have a social

529
00:28:22,560 --> 00:28:25,840
Speaker 3: media agency where the number one LinkedIn marketing agency and

530
00:28:25,880 --> 00:28:30,040
Speaker 3: a podcast production agency as well. So I've got social clients,

531
00:28:30,119 --> 00:28:32,440
Speaker 3: podcast clients, network client and.

532
00:28:32,359 --> 00:28:33,080
Speaker 2: What about the team?

533
00:28:33,280 --> 00:28:33,480
Speaker 1: So what.

534
00:28:35,119 --> 00:28:36,560
Speaker 2: I was trying to get a picture of the team

535
00:28:36,600 --> 00:28:39,640
Speaker 2: that supports you and do you and which arms of

536
00:28:39,680 --> 00:28:43,280
Speaker 2: those businesses do you feel like has been more you know,

537
00:28:43,360 --> 00:28:46,200
Speaker 2: contracting in this past year where you've had to be creative.

538
00:28:47,760 --> 00:28:50,680
Speaker 3: Yeah. So I have a big team. I have about

539
00:28:50,760 --> 00:28:54,480
Speaker 3: fifty people who work at YAP Media, A big team

540
00:28:54,560 --> 00:28:56,960
Speaker 3: for the social side especially, and I think the most

541
00:28:56,960 --> 00:28:59,840
Speaker 3: difficult thing was in the beginning of the year we

542
00:29:00,120 --> 00:29:03,800
Speaker 3: lost some social clients because everybody was basically hurting in

543
00:29:03,840 --> 00:29:05,600
Speaker 3: their business, and one of the first things they're going

544
00:29:05,680 --> 00:29:08,360
Speaker 3: to pull is the marketing budget for something like social rights.

545
00:29:08,800 --> 00:29:12,200
Speaker 3: So we lost a lot of clients. And unfortunately, the

546
00:29:12,240 --> 00:29:15,120
Speaker 3: social side of the business is really talent heavy, and

547
00:29:15,200 --> 00:29:17,200
Speaker 3: so that caused me to have to like let go

548
00:29:17,280 --> 00:29:19,600
Speaker 3: of some people, which was really tough because it was

549
00:29:19,720 --> 00:29:21,800
Speaker 3: nothing with their performance, but it was just because we

550
00:29:21,800 --> 00:29:23,800
Speaker 3: didn't have a lot of clients, and I sort of

551
00:29:23,800 --> 00:29:27,520
Speaker 3: had to consolidate and restructure the social team so that

552
00:29:27,560 --> 00:29:31,120
Speaker 3: it would be more flexible as clients leave and come

553
00:29:31,200 --> 00:29:33,880
Speaker 3: and so on. Now we're like fully stacked. I'm hiring

554
00:29:33,920 --> 00:29:36,960
Speaker 3: again and all this stuff. But it's scary because again,

555
00:29:37,520 --> 00:29:39,520
Speaker 3: if the economy goes bad again, people are going to

556
00:29:39,560 --> 00:29:42,000
Speaker 3: pull out and I'm gonna have to, you know, downsize

557
00:29:42,040 --> 00:29:45,160
Speaker 3: my team. So agencies that are talent heavy are really

558
00:29:45,240 --> 00:29:48,479
Speaker 3: tough in these economic times because you're always having to

559
00:29:48,840 --> 00:29:52,120
Speaker 3: scale down talent scale up talent. The network side is

560
00:29:52,160 --> 00:29:55,040
Speaker 3: really scalable. I have like a five person team, and

561
00:29:55,280 --> 00:29:59,160
Speaker 3: whether we have like twenty podcasters or fifty podcasters, it's

562
00:29:59,160 --> 00:30:01,959
Speaker 3: really the same size team. So that's a little bit

563
00:30:01,960 --> 00:30:04,360
Speaker 3: more scalable, and that's one of the reasons why I've

564
00:30:04,360 --> 00:30:07,120
Speaker 3: been moving toward and focusing more on growing my network

565
00:30:07,160 --> 00:30:09,720
Speaker 3: because it's not so talent heavy, understood.

566
00:30:09,960 --> 00:30:12,560
Speaker 2: Yeah, And they're not actually yeah exactly, they're not on

567
00:30:12,600 --> 00:30:16,920
Speaker 2: your payroll necessarily, they're not w two workers. And is

568
00:30:16,960 --> 00:30:19,560
Speaker 2: it that often the podcast that you acquire sort of

569
00:30:19,600 --> 00:30:22,640
Speaker 2: have their own develop their own production team already. They

570
00:30:22,640 --> 00:30:23,920
Speaker 2: just need that addition exactly.

571
00:30:24,000 --> 00:30:27,600
Speaker 3: So with ads, we just do the sponsorships, and it's

572
00:30:27,640 --> 00:30:30,680
Speaker 3: like the bigger the show, it's the same amount of work,

573
00:30:31,000 --> 00:30:32,720
Speaker 3: but we get paid a lot more money because you

574
00:30:32,760 --> 00:30:35,640
Speaker 3: get paid per download, per commercial. Right, So if I

575
00:30:35,720 --> 00:30:38,200
Speaker 3: sign on a huge show, it's the same amount of

576
00:30:38,240 --> 00:30:41,080
Speaker 3: work if I sign on a small show. And so

577
00:30:41,280 --> 00:30:44,040
Speaker 3: therefore it's like a very scalable opportunity. I just have

578
00:30:44,080 --> 00:30:48,040
Speaker 3: to keep signing really big shows and not necessarily having

579
00:30:48,080 --> 00:30:51,160
Speaker 3: to hire. Like every time I get like three new

580
00:30:51,200 --> 00:30:53,520
Speaker 3: clients for social, I have to stand up a whole

581
00:30:53,520 --> 00:30:57,360
Speaker 3: new social team where I could hire or bring on

582
00:30:57,440 --> 00:31:00,840
Speaker 3: like twenty podcasters and bring on one per to support

583
00:31:00,840 --> 00:31:01,440
Speaker 3: them or something.

584
00:31:01,440 --> 00:31:01,640
Speaker 2: You know.

585
00:31:01,800 --> 00:31:03,880
Speaker 1: So, Holly, you said something about being the number one

586
00:31:03,960 --> 00:31:07,960
Speaker 1: LinkedIn marketing team, So like what does that mean? Like,

587
00:31:08,040 --> 00:31:10,920
Speaker 1: what does Lincoln Marketing? What is that? Yeah?

588
00:31:10,960 --> 00:31:13,600
Speaker 3: So we're the number one LinkedIn marketing agency. A lot

589
00:31:13,640 --> 00:31:17,480
Speaker 3: of the influencers on LinkedIn, like Marshall Goldsmith, Matt Higgins,

590
00:31:17,480 --> 00:31:21,280
Speaker 3: Heather Monahan, myself, it's my team actually behind the scenes

591
00:31:21,320 --> 00:31:23,800
Speaker 3: running their whole LinkedIn and so.

592
00:31:24,160 --> 00:31:26,320
Speaker 2: Thanks for just telling me that they ain't doing it alone,

593
00:31:26,480 --> 00:31:27,920
Speaker 2: because I.

594
00:31:28,480 --> 00:31:29,160
Speaker 1: Need to hear that.

595
00:31:29,280 --> 00:31:32,120
Speaker 3: My clients don't do anything like We do everything like

596
00:31:32,240 --> 00:31:35,840
Speaker 3: a to Z and that includes creating the content, posting

597
00:31:35,840 --> 00:31:38,880
Speaker 3: it up, responding to comments. And then the real secret

598
00:31:38,920 --> 00:31:42,680
Speaker 3: sauce on LinkedIn is the DM direct message campaigns. And

599
00:31:42,760 --> 00:31:45,840
Speaker 3: so we're doing all these like direct message campaigns twenty

600
00:31:45,840 --> 00:31:49,120
Speaker 3: four to seven driving ROI initiatives for ut.

601
00:31:49,080 --> 00:31:51,040
Speaker 2: It's called DM campaign. So do you have like a

602
00:31:51,080 --> 00:31:53,320
Speaker 2: bot that or do you have people?

603
00:31:54,080 --> 00:31:58,760
Speaker 3: So we it's people mostly virtual assistance in the Philippines.

604
00:31:58,800 --> 00:32:02,240
Speaker 3: I have about twelve people in the Philippines whose full

605
00:32:02,280 --> 00:32:05,920
Speaker 3: time jobs are just dming people on LinkedIn, and so

606
00:32:06,040 --> 00:32:08,440
Speaker 3: we do all these different campaigns like so, for example,

607
00:32:08,480 --> 00:32:11,920
Speaker 3: with my podcast, we send out about one thousand dms

608
00:32:11,920 --> 00:32:15,360
Speaker 3: a day to entrepreneurs to listen to young in profiting

609
00:32:15,480 --> 00:32:19,000
Speaker 3: soliciting our new episode, and then if they respond positively,

610
00:32:19,240 --> 00:32:21,120
Speaker 3: we then ask them to write us a review. So

611
00:32:21,120 --> 00:32:24,200
Speaker 3: that's like one example of a DM campaign. Another one

612
00:32:24,240 --> 00:32:26,239
Speaker 3: would be like, let's say one of our clients has

613
00:32:26,280 --> 00:32:28,600
Speaker 3: a new book coming out. Every time they put up

614
00:32:28,640 --> 00:32:31,240
Speaker 3: a post about their book, anybody who likes and comments,

615
00:32:31,240 --> 00:32:33,600
Speaker 3: we then retarget in the DMS. Hey, I noticed that

616
00:32:33,680 --> 00:32:36,920
Speaker 3: you liked my post about my upcoming book. I'd love

617
00:32:36,960 --> 00:32:38,800
Speaker 3: for you to check out the pre order. You can

618
00:32:38,800 --> 00:32:41,040
Speaker 3: get this free thing x y Z Here's that's such a.

619
00:32:41,040 --> 00:32:43,280
Speaker 2: Good tip, even for someone like me who has one

620
00:32:43,360 --> 00:32:46,160
Speaker 2: admin to like as a task, just look at my

621
00:32:46,240 --> 00:32:49,719
Speaker 2: comments and if people like it. Oh yeah, sounds so simple.

622
00:32:51,320 --> 00:32:54,240
Speaker 3: Well that's called permission based marketing, right, So they took

623
00:32:54,280 --> 00:32:57,040
Speaker 3: the first action. They're essentially raising their hand and saying

624
00:32:57,080 --> 00:32:59,040
Speaker 3: you have permission to reach out to me. If you

625
00:32:59,120 --> 00:33:01,400
Speaker 3: ever reach out to any one saying hey, I notice

626
00:33:01,480 --> 00:33:05,640
Speaker 3: you engaged on this post, they'll never be like, screw you,

627
00:33:05,640 --> 00:33:08,200
Speaker 3: you spammed me because they took the first action. So

628
00:33:08,240 --> 00:33:11,480
Speaker 3: it's a great way to establish common ground and get

629
00:33:11,480 --> 00:33:12,440
Speaker 3: the conversation going.

630
00:33:12,800 --> 00:33:14,240
Speaker 1: So what does it look like to work with you

631
00:33:14,320 --> 00:33:16,480
Speaker 1: like this? Does it like? So? Because I think a

632
00:33:16,480 --> 00:33:19,120
Speaker 1: lot of like, especially entrepreneurs, you know, they're thinking like, oh,

633
00:33:19,160 --> 00:33:21,800
Speaker 1: I might want to work with an agency, but I

634
00:33:21,800 --> 00:33:24,400
Speaker 1: don't have any money, you know, or like I don't

635
00:33:24,440 --> 00:33:26,600
Speaker 1: have enough of a budget. What does that look like?

636
00:33:26,800 --> 00:33:29,400
Speaker 1: Is it largely like sponsors pay you, so they're not

637
00:33:29,440 --> 00:33:31,920
Speaker 1: paying and you kind of just split this profits. Is it?

638
00:33:32,000 --> 00:33:33,479
Speaker 1: Are people really paying out of pocket?

639
00:33:33,520 --> 00:33:33,600
Speaker 3: Like?

640
00:33:33,640 --> 00:33:34,520
Speaker 1: What does that look like?

641
00:33:35,160 --> 00:33:37,320
Speaker 3: Yeah, so for my social clients, they're paying out of

642
00:33:37,320 --> 00:33:40,960
Speaker 3: pocket and we're like a White Glove award winning social

643
00:33:41,040 --> 00:33:44,240
Speaker 3: media agency, so we're not cheap. So it's usually really

644
00:33:44,240 --> 00:33:47,840
Speaker 3: big CEOs influencers, and our minimum retainer is ten thousand

645
00:33:47,880 --> 00:33:50,280
Speaker 3: dollars a month and that's just LinkedIn, right, if you

646
00:33:50,280 --> 00:33:54,040
Speaker 3: add on Instagram, it's more so we're typically not able

647
00:33:54,080 --> 00:33:56,480
Speaker 3: to service most people because we have such a high

648
00:33:56,520 --> 00:33:59,280
Speaker 3: ticket offer and I essentially need to hire five people

649
00:33:59,320 --> 00:34:04,400
Speaker 3: to run someone's account. It's really intensive, right. But I

650
00:34:04,440 --> 00:34:07,600
Speaker 3: have a LinkedIn Secrets Masterclass. The next one is Decemmer

651
00:34:07,640 --> 00:34:09,919
Speaker 3: thirteenth and fourteenth, and basically I have a two day

652
00:34:09,920 --> 00:34:13,279
Speaker 3: training where I take everyone through what I teach my

653
00:34:13,400 --> 00:34:16,200
Speaker 3: team about how to hack LinkedIn. So we go over

654
00:34:16,360 --> 00:34:21,719
Speaker 3: creating a personal brand, copywriting design, and then day two

655
00:34:21,880 --> 00:34:25,600
Speaker 3: is all about the algorithm, engagement hacks, DM campaigns, and

656
00:34:25,640 --> 00:34:27,919
Speaker 3: I basically teach the same thing that I teach my team,

657
00:34:28,120 --> 00:34:29,680
Speaker 3: and a lot of people will like send in their

658
00:34:29,680 --> 00:34:32,400
Speaker 3: social lead or send in a couple team members and

659
00:34:32,440 --> 00:34:36,239
Speaker 3: then they're literally up to speed. And I've created influencers.

660
00:34:36,239 --> 00:34:38,160
Speaker 3: I started this about a year ago and there's been

661
00:34:38,200 --> 00:34:41,160
Speaker 3: like dozens of influencers that have come out of this program.

662
00:34:41,280 --> 00:34:43,200
Speaker 2: Is that the goal, like you're teaching them how to

663
00:34:43,239 --> 00:34:46,360
Speaker 2: then become have a bigger platform, grow there, you know, and.

664
00:34:47,000 --> 00:34:51,200
Speaker 3: Yeah, get engagement, increase their sales, start a personal brand.

665
00:34:51,800 --> 00:34:55,160
Speaker 3: And like I said, like literally have created entrepreneur influencers

666
00:34:55,200 --> 00:34:55,840
Speaker 3: from scratch.

667
00:34:55,920 --> 00:34:57,640
Speaker 2: Who had how much of the work at the two

668
00:34:57,680 --> 00:34:58,480
Speaker 2: day workshop?

669
00:35:00,280 --> 00:35:02,839
Speaker 3: Usually with we give promo codes, so it's about like

670
00:35:02,920 --> 00:35:05,799
Speaker 3: seventeen seventeen hundred dollars, it's two thousand dollars, and then

671
00:35:05,800 --> 00:35:07,080
Speaker 3: we usually give like thirty If.

672
00:35:06,960 --> 00:35:09,040
Speaker 2: You work for a company and you're in marketing, like

673
00:35:09,120 --> 00:35:11,799
Speaker 2: I would take that, you know, like your company would

674
00:35:11,800 --> 00:35:14,120
Speaker 2: take that for it, you know what I mean? Yeah,

675
00:35:14,200 --> 00:35:17,640
Speaker 2: that's and people don't use their professional development funds enough.

676
00:35:17,880 --> 00:35:21,200
Speaker 2: They just don't think about it. And they also may say,

677
00:35:21,239 --> 00:35:23,000
Speaker 2: like oh, I just have a I heard I have

678
00:35:23,040 --> 00:35:25,800
Speaker 2: a cap of like five hundred. Well make a case,

679
00:35:26,160 --> 00:35:28,080
Speaker 2: you know, a case for it.

680
00:35:28,120 --> 00:35:30,480
Speaker 3: Well, I'm happy to give you guys a promo code

681
00:35:30,480 --> 00:35:34,600
Speaker 3: and you can get a referral fee for anybody who

682
00:35:34,640 --> 00:35:36,680
Speaker 3: signs on who listens to this podcast if you want.

683
00:35:37,000 --> 00:35:39,360
Speaker 2: Maybe even have done that before. I'm just like it

684
00:35:39,440 --> 00:35:39,919
Speaker 2: sounds good.

685
00:35:40,160 --> 00:35:43,759
Speaker 3: We haven't done that, yeah, okay, oh yeah, it's the

686
00:35:43,800 --> 00:35:44,879
Speaker 3: promo code that you want.

687
00:35:45,000 --> 00:35:47,640
Speaker 1: Ooh, brown ambition.

688
00:35:47,760 --> 00:35:49,439
Speaker 2: We usually use brown Ambition for our.

689
00:35:49,400 --> 00:35:52,160
Speaker 3: Yeah, we use brown Ambition together. All right, if you

690
00:35:52,160 --> 00:35:56,120
Speaker 3: guys want thirty five percent off, you guys five percent off,

691
00:35:56,360 --> 00:35:58,799
Speaker 3: you could go to yap Media dot ioslash course and

692
00:35:58,960 --> 00:36:01,080
Speaker 3: use code brown ambition all.

693
00:36:00,920 --> 00:36:02,759
Speaker 1: One word and we'll do We'll put the link in

694
00:36:02,760 --> 00:36:03,280
Speaker 1: the description.

695
00:36:03,880 --> 00:36:04,960
Speaker 3: Okay, perfect, I have it.

696
00:36:05,480 --> 00:36:07,200
Speaker 1: And you said December, when is it again?

697
00:36:07,560 --> 00:36:11,319
Speaker 3: December thirteenth and fourth virtual I'm assuming Okay, yeah, it's

698
00:36:11,320 --> 00:36:14,840
Speaker 3: all virtual, but it's me teaching live and guys, this

699
00:36:14,880 --> 00:36:18,560
Speaker 3: has gotten like twelve out of ten raving reviews. I've

700
00:36:18,600 --> 00:36:20,680
Speaker 3: had maybe three hundred students go through and never had

701
00:36:20,680 --> 00:36:23,759
Speaker 3: a refund. Everybody has said it's been like one of

702
00:36:23,800 --> 00:36:25,960
Speaker 3: the best master classes they ever took. And so I

703
00:36:26,000 --> 00:36:28,440
Speaker 3: know anyone who takes it is gonna really like the class.

704
00:36:28,600 --> 00:36:32,760
Speaker 1: Okay, that sounds great. Yeah, So what was your first

705
00:36:32,840 --> 00:36:34,880
Speaker 1: like what was your kind of hero business like? For me,

706
00:36:34,920 --> 00:36:36,600
Speaker 1: it was a budgeanista. I used to teach one on

707
00:36:36,600 --> 00:36:39,719
Speaker 1: once when you first got into to business, like, what

708
00:36:39,800 --> 00:36:41,120
Speaker 1: did that look like? What was the first thing that

709
00:36:41,160 --> 00:36:41,799
Speaker 1: you started with?

710
00:36:43,080 --> 00:36:46,759
Speaker 3: Well, I had a crazy You didn't ask anything about

711
00:36:46,760 --> 00:36:50,920
Speaker 3: my background. My background is crazy. I had a crazy background.

712
00:36:51,000 --> 00:36:55,520
Speaker 3: So I started off working at Hot ninety seven when

713
00:36:55,560 --> 00:36:57,800
Speaker 3: I was in college. For three years. I was Angie

714
00:36:57,800 --> 00:37:03,400
Speaker 3: Martinez his assistant ooh New York. Yeah, unpaid assistant for

715
00:37:03,480 --> 00:37:06,120
Speaker 3: three years, so I was essentially a glorified intern. That

716
00:37:06,239 --> 00:37:09,920
Speaker 3: was like the point of the internecondn't.

717
00:37:08,640 --> 00:37:09,320
Speaker 2: Do that anymore.

718
00:37:09,400 --> 00:37:12,000
Speaker 3: That's illegal now, But that was like what everybody did

719
00:37:12,000 --> 00:37:13,960
Speaker 3: at Hot in ninety seven before. So I thought I

720
00:37:14,000 --> 00:37:15,839
Speaker 3: was going to be the next Angie Martinez. I ended

721
00:37:15,960 --> 00:37:18,640
Speaker 3: up leaving because they didn't give me a paid job,

722
00:37:18,760 --> 00:37:22,799
Speaker 3: and I got upset. Me and Angie orrifye now and

723
00:37:23,120 --> 00:37:25,920
Speaker 3: I started a blog site called the Sorority of hip

724
00:37:25,960 --> 00:37:28,560
Speaker 3: Hop dot com Strawberry Blunt dot com. I was a

725
00:37:28,600 --> 00:37:33,680
Speaker 3: bad girl back then and the podcast, sorry, the website

726
00:37:33,719 --> 00:37:35,600
Speaker 3: blew up. It was like in twenty ten when like

727
00:37:35,680 --> 00:37:38,080
Speaker 3: blogs were super hot. We were like, you know, up

728
00:37:38,120 --> 00:37:40,840
Speaker 3: there with rap radar and all those other types of blogs.

729
00:37:41,640 --> 00:37:43,560
Speaker 3: We almost had a show on MTV. They filmed me

730
00:37:43,600 --> 00:37:45,520
Speaker 3: all summer. I was going to be the lead of

731
00:37:45,560 --> 00:37:50,080
Speaker 3: a show right after they ended Jersey Shore, and I

732
00:37:50,120 --> 00:37:52,120
Speaker 3: was like hosting parties at the time with this blog

733
00:37:52,160 --> 00:37:55,239
Speaker 3: site and everything like this. MTV backed out two weeks

734
00:37:55,280 --> 00:37:57,160
Speaker 3: before they were supposed to air the show. I was

735
00:37:57,200 --> 00:38:00,759
Speaker 3: devastated because by then I got rejected for eighty seven.

736
00:38:00,920 --> 00:38:03,760
Speaker 3: I also was swaying the morning's co host for two weeks,

737
00:38:03,760 --> 00:38:07,160
Speaker 3: and then they fired me after two weeks. And then

738
00:38:07,320 --> 00:38:09,759
Speaker 3: I didn't get MTV, and so I had all these

739
00:38:09,800 --> 00:38:12,600
Speaker 3: at bats but didn't make it. So then I got

740
00:38:12,760 --> 00:38:15,560
Speaker 3: like sort of thought, all right, maybe this isn't for me.

741
00:38:15,920 --> 00:38:18,800
Speaker 3: Let me go into corporate. I worked at HP than Disney,

742
00:38:19,200 --> 00:38:22,520
Speaker 3: and I started my podcast young and profiting about four

743
00:38:22,560 --> 00:38:24,800
Speaker 3: years into my corporate career when I just felt bored

744
00:38:24,880 --> 00:38:27,359
Speaker 3: and wasn't doing it for money. I was just thought,

745
00:38:27,400 --> 00:38:29,160
Speaker 3: you know, I know how to do this. Podcasts are hot.

746
00:38:29,200 --> 00:38:32,120
Speaker 3: Now I had all these online radio shows working on

747
00:38:32,160 --> 00:38:34,000
Speaker 3: the side of Hot ninety seven and when I had

748
00:38:34,040 --> 00:38:35,920
Speaker 3: the blog site, so I knew a lot about radio

749
00:38:35,960 --> 00:38:39,360
Speaker 3: and production, right, Okay, let me just do this, And

750
00:38:39,400 --> 00:38:42,959
Speaker 3: so I started this podcast. By episode two, I had

751
00:38:43,000 --> 00:38:45,359
Speaker 3: ten volunteers in a Slack channel. I had all these

752
00:38:45,400 --> 00:38:48,000
Speaker 3: fans on LinkedIn because I started my LinkedIn journey at

753
00:38:48,000 --> 00:38:49,920
Speaker 3: this point that would reach out to me and be like,

754
00:38:49,960 --> 00:38:51,840
Speaker 3: I just want to help your show change my life.

755
00:38:52,200 --> 00:38:54,320
Speaker 3: And so I knew how to do all these different

756
00:38:54,360 --> 00:38:58,720
Speaker 3: things audio editing, video editing, social media, blog posting, building websites.

757
00:38:58,760 --> 00:39:01,480
Speaker 3: I knew all this different marketing stuff. So I started

758
00:39:01,520 --> 00:39:04,080
Speaker 3: taking these volunteers and then teaching them things. I taught

759
00:39:04,080 --> 00:39:05,759
Speaker 3: one guy how to do videos, one guy how to

760
00:39:05,760 --> 00:39:08,000
Speaker 3: do a website, one girl had to do my social

761
00:39:08,760 --> 00:39:10,920
Speaker 3: Then fast forward two years later, my show is like

762
00:39:10,960 --> 00:39:12,960
Speaker 3: really big, and all the guests that are coming on

763
00:39:13,000 --> 00:39:16,440
Speaker 3: my show are these rich CEOs, authors, influencers, And at

764
00:39:16,480 --> 00:39:18,200
Speaker 3: the end of my show, I kept getting asked the

765
00:39:18,200 --> 00:39:21,200
Speaker 3: same question, how did you build your LinkedIn? Can you

766
00:39:21,239 --> 00:39:23,160
Speaker 3: do this for me? How did you grow your podcast?

767
00:39:23,239 --> 00:39:25,279
Speaker 3: Can you do this for me? And I had all

768
00:39:25,280 --> 00:39:27,680
Speaker 3: these volunteers, and I would always say like, I'm so sorry.

769
00:39:27,760 --> 00:39:30,040
Speaker 3: I just have a volunteer team. I've got a corporate career.

770
00:39:30,360 --> 00:39:33,160
Speaker 3: This is just for fun until COVID hit and I

771
00:39:33,200 --> 00:39:37,240
Speaker 3: found myself with all this free time and a couple

772
00:39:37,280 --> 00:39:39,880
Speaker 3: of these guests on my show were being very persistent

773
00:39:39,880 --> 00:39:41,640
Speaker 3: about being my clients, and then I just started taking

774
00:39:41,640 --> 00:39:45,320
Speaker 3: my first clients. My second client, guys, was a thirty

775
00:39:45,360 --> 00:39:49,600
Speaker 3: thousand dollars retainer a month. Oh, my second client. And

776
00:39:49,719 --> 00:39:52,520
Speaker 3: so within six months my company was already making one

777
00:39:52,560 --> 00:39:55,720
Speaker 3: hundred grand a month. I had thirty paid employees around

778
00:39:55,719 --> 00:39:59,800
Speaker 3: the world, quit my job, and just the rest is

779
00:39:59,800 --> 00:40:01,960
Speaker 3: his story. Now I'm like, you know, my company is

780
00:40:02,040 --> 00:40:04,640
Speaker 3: making probably almost five million dollars by the end of

781
00:40:04,680 --> 00:40:08,160
Speaker 3: the year this year. So it's been an awesome journey

782
00:40:08,440 --> 00:40:11,239
Speaker 3: of just lots of struggle until one time it hit,

783
00:40:11,360 --> 00:40:13,759
Speaker 3: you know, and then I just kept rolling with it.

784
00:40:14,120 --> 00:40:18,719
Speaker 2: CEO like, do you have other executive level support alongside you?

785
00:40:18,920 --> 00:40:19,160
Speaker 2: I do.

786
00:40:19,440 --> 00:40:23,799
Speaker 3: I do. I'm definitely the CEO and founder, but I

787
00:40:23,840 --> 00:40:27,840
Speaker 3: have Jason who is one of my executives, and Kate,

788
00:40:28,040 --> 00:40:29,919
Speaker 3: and so Jason helps me run the network, Kate helps

789
00:40:29,920 --> 00:40:32,959
Speaker 3: me run the social media agency. I'm really in charge

790
00:40:33,000 --> 00:40:36,640
Speaker 3: of like at this point, sales new business, I recruit podcasters,

791
00:40:37,160 --> 00:40:40,960
Speaker 3: closed sponsorship deals, and close social deals. But other than that,

792
00:40:41,280 --> 00:40:43,719
Speaker 3: I just have everybody doing everything else and I just

793
00:40:43,800 --> 00:40:44,880
Speaker 3: kind of think of new ideas.

794
00:40:44,880 --> 00:40:46,880
Speaker 2: It sounds like you've gotten to that nice place where

795
00:40:47,000 --> 00:40:49,120
Speaker 2: instead of doing everything, you can sort of like focus

796
00:40:49,120 --> 00:40:50,960
Speaker 2: on your zone and genius. Is that right? Is that

797
00:40:51,000 --> 00:40:51,880
Speaker 2: how you feel? I?

798
00:40:52,200 --> 00:40:54,880
Speaker 3: Yeah. I think one of my key reasons for being

799
00:40:55,160 --> 00:40:59,120
Speaker 3: so successful is my ability to delegate, because even because

800
00:40:59,160 --> 00:41:02,319
Speaker 3: I had started this podcast as a side hustle, so

801
00:41:02,480 --> 00:41:05,959
Speaker 3: from the start, I've been delegating to all my volunteers.

802
00:41:06,360 --> 00:41:08,839
Speaker 3: So from the start, I always had a remote team

803
00:41:09,400 --> 00:41:12,239
Speaker 3: and people to help me, and I just I'm really

804
00:41:12,239 --> 00:41:14,360
Speaker 3: good at just like letting go and teaching people and

805
00:41:14,360 --> 00:41:17,239
Speaker 3: then letting them take it on and elevating them.

806
00:41:17,239 --> 00:41:19,839
Speaker 2: You know, well, I love me. So what's inn Did

807
00:41:19,880 --> 00:41:20,800
Speaker 2: I talk over you again?

808
00:41:21,960 --> 00:41:22,680
Speaker 3: You? Okay?

809
00:41:23,680 --> 00:41:25,040
Speaker 1: No? I was just going to say that, like, so

810
00:41:25,120 --> 00:41:27,480
Speaker 1: what you know? Know, So you have these businesses, these

811
00:41:27,560 --> 00:41:32,200
Speaker 1: kind of successful, successful subsidiaries of the original business, Like

812
00:41:32,320 --> 00:41:34,560
Speaker 1: where do you see yourself? And then that's like five

813
00:41:34,600 --> 00:41:37,040
Speaker 1: to ten years, Like, what's what's the desired outcome for

814
00:41:37,160 --> 00:41:39,399
Speaker 1: when it all shakes out well.

815
00:41:39,480 --> 00:41:43,840
Speaker 3: Building this podcast network. We're already just one year in.

816
00:41:44,040 --> 00:41:47,759
Speaker 3: I've signed like huge podcasts, Like I told you, I've

817
00:41:47,760 --> 00:41:51,279
Speaker 3: got Jenikatuer, Amy Porterfield, Trench Shelton, Like, I just got

818
00:41:51,320 --> 00:41:54,680
Speaker 3: all these huge names. We're crushing it. I want to

819
00:41:54,719 --> 00:41:57,560
Speaker 3: be as known as like Wondery is in this space

820
00:41:57,600 --> 00:42:00,160
Speaker 3: in terms of a podcast network, right, I really think

821
00:42:00,200 --> 00:42:02,720
Speaker 3: that's going to happen within the next year. We're already,

822
00:42:03,080 --> 00:42:05,600
Speaker 3: you know, up there with all the major networks. Already

823
00:42:06,840 --> 00:42:09,399
Speaker 3: I'm writing books. So like, personally, I'm going to put

824
00:42:09,440 --> 00:42:13,880
Speaker 3: out a book in twenty twenty five hopefully. So I

825
00:42:13,880 --> 00:42:17,239
Speaker 3: don't have a name yet, just getting started now. So

826
00:42:17,360 --> 00:42:21,360
Speaker 3: like I just signed a contract and thank you, thank you,

827
00:42:22,040 --> 00:42:23,800
Speaker 3: So going to be writing a book, going to be

828
00:42:23,840 --> 00:42:26,160
Speaker 3: putting out I'm sure I'll put out a podcast course,

829
00:42:26,480 --> 00:42:28,680
Speaker 3: But really it's just honestly growing my network. And we're

830
00:42:28,680 --> 00:42:31,200
Speaker 3: the only network that has a full service social media

831
00:42:31,280 --> 00:42:34,480
Speaker 3: arm so we're not just monetizing people's podcasts, we're monetizing

832
00:42:34,480 --> 00:42:37,960
Speaker 3: their YouTube, we're monetizing their social branded content, and then

833
00:42:38,000 --> 00:42:40,760
Speaker 3: we're able to execute on all of it on their behalf.

834
00:42:41,840 --> 00:42:44,520
Speaker 3: So it's a really innovative approach, and there's no other

835
00:42:44,560 --> 00:42:47,280
Speaker 3: networks that are really even competing with us in this space.

836
00:42:48,640 --> 00:42:50,239
Speaker 2: I want to go back to LinkedIn because I love

837
00:42:50,280 --> 00:42:52,200
Speaker 2: it so much and I'm actually I have a have

838
00:42:52,200 --> 00:42:55,440
Speaker 2: a community of women called the Mandy Moneymakers Women of Color,

839
00:42:55,880 --> 00:42:59,520
Speaker 2: and it's career coaching and my specialty as negotiations. I

840
00:42:59,560 --> 00:43:02,279
Speaker 2: live for the high and the thrill of a negotiation.

841
00:43:03,160 --> 00:43:05,120
Speaker 2: I would love to know, though, because it seems like

842
00:43:05,200 --> 00:43:08,879
Speaker 2: with LinkedIn your sort of maybe working with people who

843
00:43:08,880 --> 00:43:11,000
Speaker 2: are using it for their businesses or for their brands.

844
00:43:12,080 --> 00:43:13,840
Speaker 2: I work with women who want to use it to

845
00:43:13,880 --> 00:43:16,880
Speaker 2: amplify their career and maybe build a brand. Do you

846
00:43:16,920 --> 00:43:20,040
Speaker 2: have any keys to LinkedIn that you can share?

847
00:43:20,160 --> 00:43:20,760
Speaker 1: I'm curious.

848
00:43:20,880 --> 00:43:22,759
Speaker 2: It sounds like you know some stuff even I don't know.

849
00:43:22,840 --> 00:43:26,279
Speaker 2: So I want to learn like three keys to maximizing

850
00:43:26,360 --> 00:43:28,640
Speaker 2: LinkedIn right now that we can sort of take away.

851
00:43:29,120 --> 00:43:32,040
Speaker 3: Yeah, so three tips for LinkedIn. LinkedIn right now is

852
00:43:32,120 --> 00:43:36,400
Speaker 3: prioritizing meaningful content, uh, which means that you want to

853
00:43:36,440 --> 00:43:39,560
Speaker 3: focus on your keywords. You want to make sure that

854
00:43:39,600 --> 00:43:43,120
Speaker 3: your profile has keywords that are aligned to your niche

855
00:43:43,160 --> 00:43:46,360
Speaker 3: that people would be searching for that keyword on LinkedIn,

856
00:43:46,800 --> 00:43:48,719
Speaker 3: and then you want to make sure that your posts

857
00:43:48,760 --> 00:43:52,279
Speaker 3: also include those same keywords that might be found in

858
00:43:52,560 --> 00:43:56,080
Speaker 3: your first connections following that have those keywords in their profile.

859
00:43:56,160 --> 00:43:59,920
Speaker 3: That way LinkedIn can basically match your post and serve

860
00:44:00,239 --> 00:44:02,480
Speaker 3: them to people who have those keywords in their profile.

861
00:44:02,800 --> 00:44:05,960
Speaker 3: So again, LinkedIn is looking for experts. So if you

862
00:44:05,960 --> 00:44:07,600
Speaker 3: put up a post and it has a keyword, like

863
00:44:07,680 --> 00:44:09,360
Speaker 3: let's say you're in real estate, you put up a

864
00:44:09,400 --> 00:44:12,640
Speaker 3: post that has the real estate keyword, your profile is

865
00:44:12,760 --> 00:44:15,480
Speaker 3: validated that you're a real estate expert. You've got that keyword,

866
00:44:15,800 --> 00:44:18,719
Speaker 3: You've got people who have like put skills related to

867
00:44:18,760 --> 00:44:22,360
Speaker 3: real estate on your profile, and so LinkedIn can validate

868
00:44:22,800 --> 00:44:25,880
Speaker 3: through their algorithms that you're an expert. Now LinkedIn is

869
00:44:25,920 --> 00:44:28,319
Speaker 3: going to serve that real estate post to other people

870
00:44:28,320 --> 00:44:31,320
Speaker 3: who have real estate in their profile in their first connections.

871
00:44:31,400 --> 00:44:33,759
Speaker 3: If those people engage on your posts, they're going to

872
00:44:34,080 --> 00:44:37,040
Speaker 3: share it with those people's followings who are likely in

873
00:44:37,080 --> 00:44:39,520
Speaker 3: the same industry niche, and then you'll have more visibility.

874
00:44:39,600 --> 00:44:39,799
Speaker 1: Right.

875
00:44:40,760 --> 00:44:44,520
Speaker 3: The second thing to note is that shares is really

876
00:44:44,560 --> 00:44:48,759
Speaker 3: where it's at on LinkedIn. Every single viral action on

877
00:44:48,880 --> 00:44:52,680
Speaker 3: LinkedIn is actually waged differently, so alike, for example, is

878
00:44:52,719 --> 00:44:55,120
Speaker 3: one point, a common is two points, a share is

879
00:44:55,200 --> 00:44:57,839
Speaker 3: four points. So if you want to go viral, you

880
00:44:57,880 --> 00:45:00,560
Speaker 3: always need to optimize for shares, and that means that

881
00:45:00,560 --> 00:45:04,000
Speaker 3: you want to have shareable content. Most of the shareable

882
00:45:04,080 --> 00:45:08,480
Speaker 3: content is typically inspirational or motivational because they're most relatable

883
00:45:08,480 --> 00:45:09,920
Speaker 3: to the broadest audience.

884
00:45:10,080 --> 00:45:10,239
Speaker 2: Right.

885
00:45:10,520 --> 00:45:14,240
Speaker 3: Educational content is also really sharable. It's not as sharable,

886
00:45:14,280 --> 00:45:17,439
Speaker 3: but it will be shared in a more targeted niche way, right,

887
00:45:17,719 --> 00:45:20,560
Speaker 3: So you always want to optimize for shares. So that's

888
00:45:20,640 --> 00:45:22,879
Speaker 3: the second point, and the third point is you want

889
00:45:22,920 --> 00:45:26,279
Speaker 3: to understand all the different engagement hacks on LinkedIn and

890
00:45:26,320 --> 00:45:29,399
Speaker 3: the little nuances because on LinkedIn, it's not really about

891
00:45:29,480 --> 00:45:32,600
Speaker 3: your content. It's about how you post up your content.

892
00:45:32,719 --> 00:45:36,640
Speaker 3: That's more important than the actual content itself. So, for example,

893
00:45:37,000 --> 00:45:39,480
Speaker 3: in your caption, if you're trying to go viral, you

894
00:45:39,520 --> 00:45:42,399
Speaker 3: should not link out to an external third party link

895
00:45:42,480 --> 00:45:45,440
Speaker 3: because LinkedIn's goal is to keep people engaged on the

896
00:45:45,480 --> 00:45:47,680
Speaker 3: platform for as long as possible, So you never want

897
00:45:47,719 --> 00:45:50,080
Speaker 3: to bring them to like YouTube, for example in the caption,

898
00:45:50,160 --> 00:45:54,279
Speaker 3: because LinkedIn will suppress the post. There's also all these

899
00:45:54,280 --> 00:45:56,760
Speaker 3: different like other spam filters that you need to avoid,

900
00:45:57,400 --> 00:46:01,279
Speaker 3: such as like chunky paragraphs. People like to skim because

901
00:46:01,280 --> 00:46:03,160
Speaker 3: everybody's reading on mobile, So you want to have like

902
00:46:03,239 --> 00:46:07,200
Speaker 3: line by line content on social media. A paragraph is

903
00:46:07,239 --> 00:46:10,120
Speaker 3: really one or two sentences, not three to five sentences, right,

904
00:46:10,200 --> 00:46:13,239
Speaker 3: So you want to have paragraph breaks and make it

905
00:46:13,360 --> 00:46:16,239
Speaker 3: more skimmable in terms of your caption and as short

906
00:46:16,280 --> 00:46:20,480
Speaker 3: as possible. Also, you want to make sure, like I said,

907
00:46:20,480 --> 00:46:22,120
Speaker 3: that you have got keywords in your posts. You want

908
00:46:22,120 --> 00:46:26,240
Speaker 3: to make sure you're using hashtags correctly. Three hashtags max.

909
00:46:26,480 --> 00:46:26,640
Speaker 1: Right.

910
00:46:26,719 --> 00:46:28,640
Speaker 3: So a lot of people put too many hashtags. It's

911
00:46:28,640 --> 00:46:31,359
Speaker 3: not Instagram. You'll actually hurt yourself if you put too

912
00:46:31,360 --> 00:46:33,800
Speaker 3: many hashtags. You shouldn't tag people who aren't going to

913
00:46:33,880 --> 00:46:36,480
Speaker 3: engage on your posts. So there's so many different like

914
00:46:36,520 --> 00:46:38,759
Speaker 3: little nuances and hacks that you need to learn when

915
00:46:38,760 --> 00:46:39,560
Speaker 3: it comes to LinkedIn.

916
00:46:39,920 --> 00:46:44,239
Speaker 2: Okay, wow, that's I mean, that's some great takeaways for now,

917
00:46:44,360 --> 00:46:47,200
Speaker 2: and I feel like that's always changing. So when it

918
00:46:47,239 --> 00:46:50,520
Speaker 2: comes to following those shifts. And for example, I used

919
00:46:50,560 --> 00:46:53,560
Speaker 2: to work in SEO marketing, so we were constantly obsessed

920
00:46:53,560 --> 00:46:55,719
Speaker 2: with what Google was doing and thinking and feeling all

921
00:46:55,760 --> 00:46:57,480
Speaker 2: the time, and they would like put out these reports

922
00:46:57,520 --> 00:47:01,759
Speaker 2: once a year on like their eight score, which is

923
00:47:02,120 --> 00:47:05,360
Speaker 2: expertise off. I forget all of them. I haven't been

924
00:47:05,360 --> 00:47:07,960
Speaker 2: in there in a minute. But anyway, So where are

925
00:47:08,000 --> 00:47:10,080
Speaker 2: you tracking the trends of LinkedIn? Are you just seeing

926
00:47:10,120 --> 00:47:12,000
Speaker 2: it because you're in it so much?

927
00:47:13,800 --> 00:47:17,120
Speaker 3: Well, I'm an influencer myself, and because I'm running most

928
00:47:17,120 --> 00:47:19,840
Speaker 3: of the influencer accounts, I see the trends right away.

929
00:47:19,880 --> 00:47:22,720
Speaker 3: We have all these social dashboards where I can see

930
00:47:22,800 --> 00:47:26,000
Speaker 3: like the assets, hype, the engagement and so on, and

931
00:47:26,040 --> 00:47:29,440
Speaker 3: so I can see right away. For example, polls were

932
00:47:29,560 --> 00:47:33,040
Speaker 3: really popular, then they became unpopular, and now they're popular again,

933
00:47:33,080 --> 00:47:35,600
Speaker 3: and I can see those fluctuations. Right, Hey, we put

934
00:47:35,640 --> 00:47:37,640
Speaker 3: out a pole and everybody did good this week. Let's

935
00:47:37,719 --> 00:47:40,319
Speaker 3: keep testing poles and see how they do. Right, So

936
00:47:40,360 --> 00:47:43,040
Speaker 3: I see the trends really quickly because of that, and

937
00:47:43,040 --> 00:47:45,239
Speaker 3: can validate things like that.

938
00:47:45,280 --> 00:47:45,800
Speaker 2: Amazing.

939
00:47:46,600 --> 00:47:48,279
Speaker 1: So I feel it's so crazy because you know, when

940
00:47:48,280 --> 00:47:50,239
Speaker 1: LinkedIn first came out, it was like this is where

941
00:47:50,239 --> 00:47:53,040
Speaker 1: you go to get a job. Yeah, right, and so

942
00:47:53,280 --> 00:47:55,839
Speaker 1: like what if you're you know, and if you're someone

943
00:47:55,840 --> 00:47:57,839
Speaker 1: who thought that that's all LinkedIn could be good for

944
00:47:58,000 --> 00:48:00,760
Speaker 1: So what are the other ways that people can LinkedIn?

945
00:48:00,840 --> 00:48:02,879
Speaker 1: Not just coming here to look for a job? That's great,

946
00:48:02,880 --> 00:48:05,239
Speaker 1: but what are the other things like you can oh?

947
00:48:05,320 --> 00:48:09,080
Speaker 3: LinkedIn is awesome, So let me give you a step.

948
00:48:09,160 --> 00:48:12,720
Speaker 3: There's one hundred and thirty five million active daily users

949
00:48:12,760 --> 00:48:16,000
Speaker 3: on LinkedIn that are looking at content. Guess how many

950
00:48:16,040 --> 00:48:18,799
Speaker 3: people are actually creating content? What percentage of that one

951
00:48:18,920 --> 00:48:22,640
Speaker 3: thirty five million do you guys think are creating percent?

952
00:48:23,800 --> 00:48:24,799
Speaker 1: What do you say is right?

953
00:48:24,960 --> 00:48:28,360
Speaker 3: Five percent? Five percent of people are only creating content.

954
00:48:29,200 --> 00:48:33,359
Speaker 3: So there's so much like room to grow. There's there's

955
00:48:33,480 --> 00:48:36,040
Speaker 3: not a lot of competition, and if you know the

956
00:48:36,080 --> 00:48:38,760
Speaker 3: engagement acts like if you took my class, for example,

957
00:48:38,920 --> 00:48:41,319
Speaker 3: anybody who takes my class from the first week, they're

958
00:48:41,320 --> 00:48:43,880
Speaker 3: getting three hundred likes on their stuff, like they're doing

959
00:48:43,920 --> 00:48:46,560
Speaker 3: really well and getting a lot of visibility because there's

960
00:48:46,600 --> 00:48:48,719
Speaker 3: not a lot of competition, especially if you sort of

961
00:48:48,880 --> 00:48:52,719
Speaker 3: know how to leverage the algorithm to your benefit, so

962
00:48:52,840 --> 00:48:56,200
Speaker 3: you can become the dominant person in your niche on LinkedIn,

963
00:48:56,320 --> 00:48:58,319
Speaker 3: and that can give you a lot of leverage. The

964
00:48:58,440 --> 00:49:01,800
Speaker 3: other reason why it's a actually great for business owners

965
00:49:01,960 --> 00:49:05,000
Speaker 3: is because it allows you to do really great proactive

966
00:49:05,080 --> 00:49:09,760
Speaker 3: lead generation. You can send out an unlimited amount of dms.

967
00:49:10,160 --> 00:49:12,520
Speaker 3: There's a couple different hacks, like, for example, you can

968
00:49:12,600 --> 00:49:15,879
Speaker 3: join a group and on LinkedIn. You guys, if you're

969
00:49:15,880 --> 00:49:17,799
Speaker 3: not really LinkedIn savvy, you may not know this, but

970
00:49:17,840 --> 00:49:21,440
Speaker 3: you're only allowed to DM your first connections, right, But

971
00:49:21,640 --> 00:49:25,399
Speaker 3: you can unlimitedly DM your first connection. So let's say

972
00:49:25,440 --> 00:49:27,880
Speaker 3: you get up to the limit of thirty thousand first connections.

973
00:49:28,200 --> 00:49:31,520
Speaker 3: You can DM those thirty thousand connections about one thousand

974
00:49:31,600 --> 00:49:35,759
Speaker 3: or two thousand a day and generate leads just through

975
00:49:35,800 --> 00:49:38,600
Speaker 3: those thirty thousand connections. So it's always a goal to

976
00:49:38,600 --> 00:49:41,480
Speaker 3: try to reach and get those thirty thousand connections with

977
00:49:41,480 --> 00:49:43,840
Speaker 3: people who are in your target audience for your business.

978
00:49:43,920 --> 00:49:48,399
Speaker 3: Right outside of that, you can join groups that have

979
00:49:48,480 --> 00:49:51,120
Speaker 3: your target audience, and once you're in that group, you

980
00:49:51,160 --> 00:49:54,320
Speaker 3: can then DM everybody in that group. So, for example,

981
00:49:54,400 --> 00:49:57,120
Speaker 3: when I'm soliciting my LinkedIn masterclass, I'll join all the

982
00:49:57,120 --> 00:49:59,480
Speaker 3: social media groups and I'll be dming people to join

983
00:49:59,520 --> 00:50:03,000
Speaker 3: my and I get so many leads in business and

984
00:50:03,080 --> 00:50:05,920
Speaker 3: business folks that way. The other thing that you can

985
00:50:05,960 --> 00:50:08,359
Speaker 3: do is just understand the titles that you're looking for

986
00:50:08,520 --> 00:50:11,440
Speaker 3: who typically buys from you and then proactively invite those

987
00:50:11,480 --> 00:50:13,759
Speaker 3: people to your network and then again DM them and

988
00:50:13,800 --> 00:50:16,759
Speaker 3: start a campaign with them. So there's no other platform

989
00:50:16,840 --> 00:50:19,480
Speaker 3: like that that you can like search. LinkedIn has all

990
00:50:19,520 --> 00:50:24,200
Speaker 3: these different search attributes. You can search by locations, title, company,

991
00:50:24,320 --> 00:50:26,960
Speaker 3: you know, so many different search factors, and also by behaviors,

992
00:50:27,000 --> 00:50:28,799
Speaker 3: the events they sign up for, the groups they sign

993
00:50:28,840 --> 00:50:30,880
Speaker 3: up for, the people they engage with, and then you

994
00:50:30,920 --> 00:50:34,000
Speaker 3: can retarget them in the DMS, which is really different

995
00:50:34,000 --> 00:50:36,480
Speaker 3: from any other social platforms. So when somebody comes to

996
00:50:36,520 --> 00:50:38,760
Speaker 3: me for social media and they are like a coach

997
00:50:39,440 --> 00:50:41,880
Speaker 3: or they have some sort of B to B business,

998
00:50:42,520 --> 00:50:45,400
Speaker 3: anybody who basically offers a service that's not necessarily like

999
00:50:45,440 --> 00:50:47,920
Speaker 3: a product, right, products don't do that well on LinkedIn,

1000
00:50:47,920 --> 00:50:51,080
Speaker 3: but any services do. I'm always like, LinkedIn is where

1001
00:50:51,120 --> 00:50:53,240
Speaker 3: I'm going to get you ROI. Let's start with LinkedIn.

1002
00:50:53,360 --> 00:50:55,680
Speaker 3: I'll get you ROI. Then you can go onto other

1003
00:50:55,719 --> 00:51:00,440
Speaker 3: platforms because that's it's the easiest place to make money online. Honestly,

1004
00:51:00,520 --> 00:51:00,960
Speaker 3: it's crazy.

1005
00:51:01,000 --> 00:51:02,760
Speaker 1: I'm just looking at my LinkedIn because I never want

1006
00:51:02,760 --> 00:51:04,560
Speaker 1: I've never gone I don't and I'm looking I'm like,

1007
00:51:04,600 --> 00:51:06,799
Speaker 1: I've got twenty thousand followers, I'm leaving a lot of

1008
00:51:06,800 --> 00:51:08,320
Speaker 1: money on the table. Huh h.

1009
00:51:10,080 --> 00:51:12,280
Speaker 3: Yeah, we could tenx that if you want of anything.

1010
00:51:12,320 --> 00:51:13,960
Speaker 1: Yeah, But I'm like I wouldn't. I guess I haven't

1011
00:51:13,960 --> 00:51:15,920
Speaker 1: really thought about like what do I send them, what

1012
00:51:15,920 --> 00:51:17,080
Speaker 1: do I need from them? What do I you know,

1013
00:51:17,200 --> 00:51:20,440
Speaker 1: like like yeah, it just would be thinking about like

1014
00:51:20,520 --> 00:51:23,480
Speaker 1: what what's you know, what's the product?

1015
00:51:23,560 --> 00:51:26,160
Speaker 3: Well, like your podcast would be a good one to

1016
00:51:26,200 --> 00:51:28,680
Speaker 3: get people to subscribe and review your podcasts. And then

1017
00:51:28,719 --> 00:51:30,239
Speaker 3: don't you have a course or something like that?

1018
00:51:30,320 --> 00:51:32,719
Speaker 1: Yeah? I do. I have an online school deliveratory academy.

1019
00:51:33,040 --> 00:51:34,719
Speaker 1: I mean it's not that we don't have, it's just

1020
00:51:34,760 --> 00:51:37,160
Speaker 1: that I never thought about. You know, I'm on there

1021
00:51:37,239 --> 00:51:38,960
Speaker 1: and you know we have our but I just you know,

1022
00:51:39,000 --> 00:51:41,319
Speaker 1: people will ask to connect and be a part of

1023
00:51:41,320 --> 00:51:43,680
Speaker 1: my network, and I'm just like sure, you know, I

1024
00:51:43,760 --> 00:51:45,720
Speaker 1: just looked. I was like, there's twenty thousand shores.

1025
00:51:45,840 --> 00:51:46,399
Speaker 3: That's a lot.

1026
00:51:48,280 --> 00:51:51,200
Speaker 2: I use LinkedIn heavily for my business as a career

1027
00:51:51,239 --> 00:51:55,359
Speaker 2: negotiation coach. It makes so much sense. And I use

1028
00:51:55,800 --> 00:51:59,520
Speaker 2: not as much from the to DM people that's really smart,

1029
00:52:00,440 --> 00:52:03,120
Speaker 2: to like DM people who follow you, but a lot

1030
00:52:03,160 --> 00:52:06,759
Speaker 2: of leads that come into my even my freebie, you know,

1031
00:52:06,920 --> 00:52:10,880
Speaker 2: my negotiation scripts come from LinkedIn. And then also I

1032
00:52:10,880 --> 00:52:13,680
Speaker 2: think second to that is reels. You know, reels are

1033
00:52:13,680 --> 00:52:16,440
Speaker 2: super powerful. Do you help with like other platforms as

1034
00:52:16,480 --> 00:52:17,320
Speaker 2: well or just LinkedIn?

1035
00:52:19,000 --> 00:52:23,359
Speaker 3: Yeah, we do, Instagram, YouTube, threads, Twitter, but really it's

1036
00:52:23,400 --> 00:52:26,280
Speaker 3: LinkedIn and Instagram is the main focus in terms of growth.

1037
00:52:26,360 --> 00:52:28,160
Speaker 2: What I love about LinkedIn too for people because I

1038
00:52:28,239 --> 00:52:29,840
Speaker 2: deal with a lot of women who are like I

1039
00:52:29,920 --> 00:52:31,520
Speaker 2: want to make it. I don't want to learn the

1040
00:52:31,560 --> 00:52:36,320
Speaker 2: new TikTok dance and do the reels to get business.

1041
00:52:36,560 --> 00:52:37,960
Speaker 2: It's like the new blog, you know.

1042
00:52:39,200 --> 00:52:42,120
Speaker 3: And also the best performing asset is a picture and

1043
00:52:42,200 --> 00:52:45,680
Speaker 3: a story, right, So videos don't even work well on LinkedIn.

1044
00:52:45,719 --> 00:52:48,480
Speaker 3: We didn't talk about that. So videos don't even work well,

1045
00:52:48,480 --> 00:52:50,960
Speaker 3: and that's the most time consuming and most expensive thing

1046
00:52:51,040 --> 00:52:54,680
Speaker 3: to create on LinkedIn. You just need photos and like

1047
00:52:54,800 --> 00:52:59,080
Speaker 3: meaningful content, educational content and stories and you'll do great.

1048
00:53:00,120 --> 00:53:02,080
Speaker 1: Have me looking at LinkedIn, like, hey girl, you might

1049
00:53:02,080 --> 00:53:05,640
Speaker 1: see me a little more well. We want you know,

1050
00:53:05,680 --> 00:53:07,000
Speaker 1: we want to respect your time because we want to

1051
00:53:07,000 --> 00:53:10,239
Speaker 1: have you on for our b a qa cool. We

1052
00:53:10,440 --> 00:53:13,719
Speaker 1: just want yes, thank you so much, holler you one.

1053
00:53:14,200 --> 00:53:16,600
Speaker 1: Thank you for being so vulnerable and open, you know,

1054
00:53:16,680 --> 00:53:19,239
Speaker 1: as a Palestinian about what's happening and just giving us,

1055
00:53:20,200 --> 00:53:23,000
Speaker 1: you know, educating us on some which I'm sure so

1056
00:53:23,000 --> 00:53:25,120
Speaker 1: many of our listeners have never really known or heard before,

1057
00:53:25,160 --> 00:53:28,319
Speaker 1: and maybe you have, but to hear from someone who

1058
00:53:28,360 --> 00:53:31,680
Speaker 1: gets to experience it, you know, from that group, I

1059
00:53:31,680 --> 00:53:33,440
Speaker 1: think is really critical. So thank you for sharing your

1060
00:53:33,480 --> 00:53:35,879
Speaker 1: voice in that way. But also thank you for being

1061
00:53:35,880 --> 00:53:38,560
Speaker 1: this amazing business woman that was able to pivot and

1062
00:53:38,600 --> 00:53:40,880
Speaker 1: then share like all this insights about what does it

1063
00:53:40,920 --> 00:53:42,719
Speaker 1: look like to market yourself, what does it look like

1064
00:53:42,960 --> 00:53:45,200
Speaker 1: to grow a business, and you know, what does it

1065
00:53:45,200 --> 00:53:47,879
Speaker 1: look like to pivot? When you get so many knows,

1066
00:53:47,920 --> 00:53:49,520
Speaker 1: it'd be so easy to give up, and you didn't.

1067
00:53:49,560 --> 00:53:51,279
Speaker 1: So we really thank you for sharing all parts of

1068
00:53:51,320 --> 00:53:52,080
Speaker 1: yourself today.

1069
00:53:52,560 --> 00:53:55,440
Speaker 3: I appreciate you, guys, appreciate you. Tiffany and Mandy, thank

1070
00:53:55,440 --> 00:53:56,000
Speaker 3: you so much.

1071
00:53:56,360 --> 00:53:58,240
Speaker 1: All right, y'all, So, if you want to go to Hollands,

1072
00:53:58,239 --> 00:54:01,359
Speaker 1: hopefully this comes out before him sor will Emani. If

1073
00:54:01,360 --> 00:54:04,720
Speaker 1: you want to go to Hollis, take Collice course. Remember

1074
00:54:04,719 --> 00:54:06,680
Speaker 1: it's thirty five percent off for y'all. If this is

1075
00:54:06,760 --> 00:54:11,040
Speaker 1: the link will be in the description and Brown Ambition

1076
00:54:11,160 --> 00:54:13,680
Speaker 1: all on word to get a discount. We've never done

1077
00:54:13,680 --> 00:54:19,000
Speaker 1: that before, so I'm gonna use it. I'll see yay,

1078
00:54:19,520 --> 00:54:21,120
Speaker 1: all right, y'all, We will see you on Friday for

1079
00:54:21,200 --> 00:54:21,800
Speaker 1: b a q A