1 00:00:00,200 --> 00:00:03,440 Speaker 1: Now here's a highlight from Coast to Coast AM on 2 00:00:03,560 --> 00:00:07,120 Speaker 1: iHeartRadio and welcome back to Coast to Coast George Norry 3 00:00:07,200 --> 00:00:09,440 Speaker 1: with you a special guest for us this hour, of course, 4 00:00:09,480 --> 00:00:12,320 Speaker 1: our expert on the Internet, Lauren Weinstein, who of course 5 00:00:12,440 --> 00:00:15,239 Speaker 1: appears with us quite regularly at our news segments, but 6 00:00:15,360 --> 00:00:17,600 Speaker 1: we've got him for the full hour. We will take 7 00:00:17,640 --> 00:00:20,560 Speaker 1: calls with Lauren at the half as well, many of 8 00:00:20,560 --> 00:00:23,480 Speaker 1: you interested in this kind of technology. Lauren, of course 9 00:00:23,520 --> 00:00:26,640 Speaker 1: has been involved with the development of the Internet for decades. 10 00:00:26,680 --> 00:00:29,400 Speaker 1: He began his involvement the early seventies at the first 11 00:00:29,440 --> 00:00:33,800 Speaker 1: sight of the Internet's ancestor, the Defense Department's site, and 12 00:00:34,000 --> 00:00:37,120 Speaker 1: Lauren is an expert regarding a wide range of privacy 13 00:00:37,200 --> 00:00:41,640 Speaker 1: issues as well, in addition to artificial intelligence and everything else. 14 00:00:41,680 --> 00:00:44,559 Speaker 1: In his website is Vortex dot com linked up at 15 00:00:44,560 --> 00:00:47,879 Speaker 1: Coast to Coast dot com. Lauren looking forward to this welcome. 16 00:00:48,080 --> 00:00:50,159 Speaker 1: Thank you, George. It's always a pleasure to be here 17 00:00:50,200 --> 00:00:53,159 Speaker 1: for the law form exactly. I want to thank you, 18 00:00:53,200 --> 00:00:56,000 Speaker 1: by the way for your many appearances during our news 19 00:00:56,000 --> 00:01:00,720 Speaker 1: segments because they are so poignant, straight on and they 20 00:01:00,760 --> 00:01:03,600 Speaker 1: just give us a lot of information it's always my pleasure, 21 00:01:03,880 --> 00:01:06,560 Speaker 1: all right. I want your reaction to Russia looking like 22 00:01:07,080 --> 00:01:09,280 Speaker 1: they're going to clip the Internet as a test, But 23 00:01:09,480 --> 00:01:12,240 Speaker 1: I think there's something bigger afoot here. Yeah. I'm in 24 00:01:12,280 --> 00:01:15,520 Speaker 1: the school of thought that the thinks their main interest 25 00:01:15,640 --> 00:01:18,560 Speaker 1: is being able to control their own their own population, 26 00:01:18,640 --> 00:01:22,680 Speaker 1: their own Internet users, and to be able to control 27 00:01:22,760 --> 00:01:25,880 Speaker 1: the sources of information, or try to control anyway the 28 00:01:25,920 --> 00:01:29,400 Speaker 1: sources of information that their citizens and their population can 29 00:01:29,440 --> 00:01:33,800 Speaker 1: access outside of the outside of the control of Putinist government. 30 00:01:34,000 --> 00:01:36,400 Speaker 1: They are looking at what has been going on in 31 00:01:36,440 --> 00:01:39,319 Speaker 1: Hong Kong in the Chinese situation, and I don't think 32 00:01:39,319 --> 00:01:42,240 Speaker 1: they want it to happen in Russia. Yeah, I think 33 00:01:42,280 --> 00:01:44,160 Speaker 1: we can be sure. We can be sure of that. 34 00:01:44,240 --> 00:01:48,800 Speaker 1: And even though the Russia does not have the same 35 00:01:48,880 --> 00:01:53,200 Speaker 1: level of control over their Internet in in a global 36 00:01:53,240 --> 00:01:56,240 Speaker 1: sense that as China does, China really has an iron 37 00:01:56,280 --> 00:01:59,400 Speaker 1: fist on it. I think Russia is clearly moving in 38 00:01:59,440 --> 00:02:03,520 Speaker 1: that direction. And and even if they are not censoring 39 00:02:03,640 --> 00:02:06,040 Speaker 1: quite the same way that China is, I think they 40 00:02:06,040 --> 00:02:08,120 Speaker 1: would very much. I think that Russia would very much 41 00:02:08,120 --> 00:02:11,760 Speaker 1: like to have the ability to pull a switch, basically 42 00:02:11,840 --> 00:02:13,880 Speaker 1: push a couple of buttons, click the mouse a couple 43 00:02:13,880 --> 00:02:18,639 Speaker 1: of times, and be operating on an internal intranet and 44 00:02:18,760 --> 00:02:23,320 Speaker 1: internal internet that was under it completely under their control. Technically, 45 00:02:23,440 --> 00:02:25,640 Speaker 1: can they do that? I mean, is it possible? Because 46 00:02:25,680 --> 00:02:28,639 Speaker 1: what about the smartphones? Won't smartphones get through all that 47 00:02:28,880 --> 00:02:32,360 Speaker 1: and bypass it? Well? Not not if it's a question 48 00:02:32,400 --> 00:02:35,440 Speaker 1: of how the how the Internet is structured. You know, 49 00:02:35,480 --> 00:02:37,079 Speaker 1: way the way China has done it is they have it, 50 00:02:37,360 --> 00:02:39,800 Speaker 1: they have it very centrally controlled. And if you have 51 00:02:39,960 --> 00:02:44,280 Speaker 1: central government control, you're essentially controlling all the ISPs. And 52 00:02:44,320 --> 00:02:46,600 Speaker 1: if you control all the ISPs you have you have 53 00:02:47,080 --> 00:02:50,000 Speaker 1: the ability to throttle, to throttle traffic or to block it. 54 00:02:50,840 --> 00:02:54,239 Speaker 1: Russia can do basically the same thing within the context 55 00:02:54,280 --> 00:02:58,280 Speaker 1: of the way their Internet is structured. And if phones 56 00:02:58,320 --> 00:03:01,880 Speaker 1: are connecting to their mobile networks or to Wi Fi 57 00:03:01,960 --> 00:03:05,120 Speaker 1: network Wi Fi networks that are cable based or whatever, 58 00:03:05,760 --> 00:03:07,639 Speaker 1: they're going to go through those same channels. Now that 59 00:03:07,760 --> 00:03:10,280 Speaker 1: one there's a big exception to this though, of course, 60 00:03:10,960 --> 00:03:13,240 Speaker 1: and it's going to become a bigger and bigger exception 61 00:03:13,280 --> 00:03:15,440 Speaker 1: as time goes by, And that's going to be satellite 62 00:03:15,440 --> 00:03:19,840 Speaker 1: based services. How will that work? Well, that's going to 63 00:03:19,880 --> 00:03:22,280 Speaker 1: be very interesting because we have all these I mean, 64 00:03:22,320 --> 00:03:25,520 Speaker 1: there's going to be thousands and thousands of satellites, low 65 00:03:25,600 --> 00:03:29,600 Speaker 1: orbit satellites that are going to be providing Internet service 66 00:03:29,760 --> 00:03:31,920 Speaker 1: of one sort or another. How well it's really going 67 00:03:31,960 --> 00:03:34,760 Speaker 1: to work is yet to be seen. How expensive it 68 00:03:34,800 --> 00:03:38,000 Speaker 1: will be is still an open question. But there's a 69 00:03:38,000 --> 00:03:41,280 Speaker 1: bunch of companies now working on this and actually launching now. 70 00:03:41,320 --> 00:03:45,240 Speaker 1: One assumes that what will happen is that they will 71 00:03:45,440 --> 00:03:48,760 Speaker 1: they will have to make agreements with various countries not 72 00:03:48,880 --> 00:03:53,600 Speaker 1: to provide services over those countries, you know, under certain 73 00:03:53,640 --> 00:03:56,760 Speaker 1: conditions or possibly ever. But you know, where there's a will, 74 00:03:56,800 --> 00:04:00,000 Speaker 1: there's a way, and there's probably always going to be 75 00:04:00,080 --> 00:04:03,480 Speaker 1: ways that people in countries like China and Russia and 76 00:04:03,640 --> 00:04:06,320 Speaker 1: Iran or wherever, if they really want access to the 77 00:04:06,360 --> 00:04:08,800 Speaker 1: Internet and are willing to risk what's going to happen 78 00:04:08,840 --> 00:04:11,320 Speaker 1: if they get caught, which in some of those countries 79 00:04:11,360 --> 00:04:15,120 Speaker 1: can be very serious. Indeed, Uh, you know, they could 80 00:04:15,160 --> 00:04:18,400 Speaker 1: probably find some way to communicate to the outer world. Lauren, 81 00:04:18,440 --> 00:04:21,800 Speaker 1: what's your thoughts about Amazon shares dropping seven percent because 82 00:04:21,839 --> 00:04:25,839 Speaker 1: of a sluggish projections. Yeah, it's kind of it's kind 83 00:04:25,839 --> 00:04:28,520 Speaker 1: of interesting what that means in the long run is 84 00:04:28,960 --> 00:04:30,839 Speaker 1: kind of hard to say because there's always these kinds 85 00:04:30,839 --> 00:04:34,200 Speaker 1: of ups and downs in those kinds of prices. But 86 00:04:34,320 --> 00:04:39,440 Speaker 1: it's certainly clear that the mainstream retailers, you know, like 87 00:04:39,640 --> 00:04:44,200 Speaker 1: Best Buy and Mike, Walmart have been rapidly building out 88 00:04:44,240 --> 00:04:49,520 Speaker 1: their own retail online retail operations, and they have a 89 00:04:49,560 --> 00:04:53,000 Speaker 1: certain advantage that isn't talked about a lot that that 90 00:04:53,080 --> 00:04:57,040 Speaker 1: Amazon doesn't have. Amazon can deliver stuff really fast, but 91 00:04:57,200 --> 00:05:01,120 Speaker 1: having those physical stores around is very convenient to people. 92 00:05:01,560 --> 00:05:03,279 Speaker 1: I mean, if they want to just get it immediately, 93 00:05:03,360 --> 00:05:05,000 Speaker 1: they can drive over there and pick it up within 94 00:05:05,040 --> 00:05:07,839 Speaker 1: an hour. If they want to return something, it's easier 95 00:05:09,480 --> 00:05:11,440 Speaker 1: some of these some of them are now offering their 96 00:05:11,480 --> 00:05:16,520 Speaker 1: own same day and next day delivery services. So Amazon, 97 00:05:16,600 --> 00:05:19,240 Speaker 1: you know, is clearly the eight hundred pound guerrilla in 98 00:05:19,279 --> 00:05:23,640 Speaker 1: this space. But you know, there is competition ramping up, 99 00:05:23,760 --> 00:05:25,800 Speaker 1: and it would be very interesting to see what happened. 100 00:05:26,600 --> 00:05:30,040 Speaker 1: Lots of hacking still going on. What the heck is 101 00:05:29,320 --> 00:05:33,960 Speaker 1: is happening in this world? Well, you know, people are 102 00:05:33,960 --> 00:05:36,800 Speaker 1: always looking for an angle, right they are. I mean, 103 00:05:36,920 --> 00:05:38,480 Speaker 1: you know, when you when you think about it, hacking, 104 00:05:38,480 --> 00:05:40,640 Speaker 1: you know, computer hacking is just sort of a very 105 00:05:40,839 --> 00:05:42,800 Speaker 1: you know, I mean, you know, and I'm talking about 106 00:05:42,839 --> 00:05:45,440 Speaker 1: black hat hacking. There was a time when the word hacking, 107 00:05:45,480 --> 00:05:49,039 Speaker 1: when the word hacker did not have any any illicit 108 00:05:49,560 --> 00:05:52,880 Speaker 1: associations with it back in the early days. That that 109 00:05:53,200 --> 00:05:56,960 Speaker 1: term hacking has has kind of been kind of warped 110 00:05:57,000 --> 00:05:59,600 Speaker 1: over the years and now seems it's always kind of 111 00:05:59,600 --> 00:06:03,000 Speaker 1: a social illegal things. But of course people have always 112 00:06:03,000 --> 00:06:05,400 Speaker 1: been trying to find ways to to you know, make 113 00:06:05,440 --> 00:06:08,440 Speaker 1: a quick buck. And it was you know, over the phone, 114 00:06:08,520 --> 00:06:11,159 Speaker 1: over the internet, over the internet and the phone. You know, 115 00:06:11,600 --> 00:06:15,559 Speaker 1: it's it's it's part of the human condition and human nature. 116 00:06:16,000 --> 00:06:18,520 Speaker 1: What's the big issue you're looking at these days in 117 00:06:18,560 --> 00:06:20,520 Speaker 1: the computer world. Well, one of the things that's going 118 00:06:20,560 --> 00:06:22,560 Speaker 1: on right now that's kind of kind of interesting, and 119 00:06:22,560 --> 00:06:26,200 Speaker 1: it ties in with encryption and all kinds of other things, 120 00:06:26,279 --> 00:06:31,600 Speaker 1: is that cryptocurrencies like bitcoin. Bitcoin in particular has been 121 00:06:31,600 --> 00:06:34,560 Speaker 1: really been taking a hit lately in its price, and 122 00:06:35,400 --> 00:06:37,560 Speaker 1: it goes and it goes up up and down too. 123 00:06:38,200 --> 00:06:43,200 Speaker 1: But there are signs that the entire concept of cryptocurrencies 124 00:06:43,480 --> 00:06:46,799 Speaker 1: is starting to unravel a bit. It's waning, isn't it. Well, 125 00:06:47,520 --> 00:06:49,479 Speaker 1: you know, you know, we have to kind of separate 126 00:06:49,480 --> 00:06:53,120 Speaker 1: cryptocurrencies from blockchain, which is kind of the underlying technology, 127 00:06:53,160 --> 00:06:57,880 Speaker 1: and blockchain has kind of always been the the solution 128 00:06:58,279 --> 00:07:00,560 Speaker 1: in search of problems. I mean, and I have really 129 00:07:00,640 --> 00:07:04,160 Speaker 1: yet to see a problem that would be better solved 130 00:07:04,240 --> 00:07:08,960 Speaker 1: by blockchain than through some conventional technology. That's that's better understood. 131 00:07:09,800 --> 00:07:12,880 Speaker 1: But a lot of the reasons people have been using 132 00:07:12,920 --> 00:07:17,040 Speaker 1: things like bitcoin, uh you know, first off, you know, 133 00:07:17,360 --> 00:07:19,000 Speaker 1: for a while, there's it was a way to you know, 134 00:07:19,000 --> 00:07:20,720 Speaker 1: get rich quick, right, I mean, you would just sit 135 00:07:20,760 --> 00:07:22,640 Speaker 1: there on a computer and it would grind away and 136 00:07:22,680 --> 00:07:26,040 Speaker 1: generate bitcoins. But as time goes by, that's gotten more 137 00:07:26,080 --> 00:07:29,040 Speaker 1: and more difficult, and the amount of electricity it gets 138 00:07:29,240 --> 00:07:32,320 Speaker 1: used trying to generate bitcoins now is the reason that 139 00:07:32,400 --> 00:07:36,040 Speaker 1: these bitcoining farms are located where there's you know, where 140 00:07:36,040 --> 00:07:39,480 Speaker 1: there's relatively cheap electricity, where there's hydroelectric sources and things 141 00:07:39,520 --> 00:07:43,840 Speaker 1: like that. It's still a real waste of electricity one 142 00:07:43,920 --> 00:07:46,720 Speaker 1: way or the other. But the other thing about this 143 00:07:46,960 --> 00:07:51,480 Speaker 1: is that bitcoin has kind of been associated with illicit activities, right. 144 00:07:53,000 --> 00:07:55,480 Speaker 1: It's because it was it was considered to be and 145 00:07:55,640 --> 00:07:59,160 Speaker 1: is generally considered to have been an anonymous mechanism for 146 00:07:59,280 --> 00:08:03,760 Speaker 1: buying things. But what's happening now is even there's a 147 00:08:03,760 --> 00:08:07,480 Speaker 1: couple of things happening. One is advances in breaking encryption 148 00:08:07,640 --> 00:08:10,840 Speaker 1: are moving along quite rapidly. They're not really in play 149 00:08:10,960 --> 00:08:13,800 Speaker 1: yet for bitcoin, but as the years go by, that's 150 00:08:13,840 --> 00:08:15,360 Speaker 1: going to become more and more of an issue. But 151 00:08:15,840 --> 00:08:18,520 Speaker 1: there turn out there are other ways that authorities have 152 00:08:18,600 --> 00:08:23,000 Speaker 1: found their way into these bitcoin transaction chains. And just 153 00:08:23,160 --> 00:08:25,640 Speaker 1: very recently, just within the last I guess week or so, 154 00:08:25,840 --> 00:08:30,080 Speaker 1: the largest dark web global child exploitation ring was brought 155 00:08:30,160 --> 00:08:36,520 Speaker 1: down by government agents, apparently by tracing and decrypting, unraveling 156 00:08:36,559 --> 00:08:40,960 Speaker 1: I should really say, unrolling the bitcoin transactions that people 157 00:08:41,000 --> 00:08:44,160 Speaker 1: were using to pay for those services. And then of 158 00:08:44,200 --> 00:08:49,160 Speaker 1: course we have Facebook's libra plans, right, We've talked about that. 159 00:08:49,200 --> 00:08:52,800 Speaker 1: As a matter of fact, Zuckerberg was on Capitol Hill 160 00:08:52,880 --> 00:08:57,120 Speaker 1: talking about this again. I think they're losing support for this. Yeah. Yeah, 161 00:08:57,880 --> 00:09:00,760 Speaker 1: that's putting it, that's putting it light the end. Polately, 162 00:09:01,720 --> 00:09:04,000 Speaker 1: they are getting it there. They're taking it from all 163 00:09:04,000 --> 00:09:07,959 Speaker 1: sides now on this one. The US government, the US 164 00:09:08,040 --> 00:09:12,840 Speaker 1: politicians are yelling at them about it. Other countries, the 165 00:09:12,880 --> 00:09:15,920 Speaker 1: EU is upset about it. A bunch of their high 166 00:09:15,920 --> 00:09:19,679 Speaker 1: profile partners have already pulled out before it even got started. 167 00:09:19,679 --> 00:09:22,920 Speaker 1: They've recently pulled out. And if I had to place 168 00:09:22,960 --> 00:09:24,960 Speaker 1: a bet, I would, you know, if I was a 169 00:09:25,000 --> 00:09:27,640 Speaker 1: betting man, which I'm not, I would say that the 170 00:09:27,720 --> 00:09:32,360 Speaker 1: odds of liber launching in any sense of any sense 171 00:09:32,400 --> 00:09:34,640 Speaker 1: that compares with what it was supposed to look like 172 00:09:35,120 --> 00:09:38,240 Speaker 1: would now seem to be be pretty low. I suspect 173 00:09:38,240 --> 00:09:40,280 Speaker 1: Facebook may want to just cut their losses on that 174 00:09:40,440 --> 00:09:43,440 Speaker 1: or or change what it is in some significant way 175 00:09:43,480 --> 00:09:46,400 Speaker 1: that avoids most of these problems. Why did they even 176 00:09:46,440 --> 00:09:51,600 Speaker 1: think about this from the first place? Money you'll profit 177 00:09:52,000 --> 00:09:54,840 Speaker 1: trying to find new new opportunities. I mean in general, 178 00:09:54,880 --> 00:10:00,240 Speaker 1: remember that the you know, any any any servi us 179 00:10:00,280 --> 00:10:04,240 Speaker 1: that depends on advertising has to adapt to the changing 180 00:10:04,800 --> 00:10:09,280 Speaker 1: dynamics of the advertising market, and it's clearly more difficult 181 00:10:09,320 --> 00:10:13,320 Speaker 1: now that it was years ago. So Facebook is looking 182 00:10:13,360 --> 00:10:18,400 Speaker 1: for other revenue sources, other profit centers. It seems to 183 00:10:18,440 --> 00:10:22,840 Speaker 1: me that given all the bad publicity that Facebook has 184 00:10:22,840 --> 00:10:26,800 Speaker 1: had in the recent past, cryptocurrency would not seem to 185 00:10:26,840 --> 00:10:28,920 Speaker 1: be one of those things you would you would you 186 00:10:28,960 --> 00:10:31,840 Speaker 1: would go after where you would expect to have everybody cheering. 187 00:10:32,760 --> 00:10:36,120 Speaker 1: It seems like a kind of problematic choice. But I 188 00:10:36,160 --> 00:10:40,960 Speaker 1: don't attempt to read or understand Mark Zuckerberg's mind. Well, 189 00:10:40,960 --> 00:10:43,600 Speaker 1: you saw what happened with Twitter today because of a 190 00:10:43,679 --> 00:10:48,120 Speaker 1: software glitch, their advertising took a tumble over the last quarter. 191 00:10:48,320 --> 00:10:51,520 Speaker 1: I mean, you know something's going on here. Yeah, well, 192 00:10:51,559 --> 00:10:55,840 Speaker 1: advert avert. The Internet advertising space is getting tougher. I 193 00:10:55,880 --> 00:10:58,439 Speaker 1: mean that much is for certain, and that cuts across, 194 00:10:58,960 --> 00:11:02,800 Speaker 1: cuts across everywhere, and so you know, smart companies are 195 00:11:02,840 --> 00:11:06,040 Speaker 1: going to be looking for other other revenue sources to 196 00:11:06,040 --> 00:11:08,080 Speaker 1: to make up to make up for the difference there. 197 00:11:08,160 --> 00:11:11,160 Speaker 1: So so I think that's logical. But you know, one 198 00:11:11,240 --> 00:11:13,360 Speaker 1: hopes that you that they come up with ideas that 199 00:11:13,440 --> 00:11:16,360 Speaker 1: aren't going to be you know, a panned the way 200 00:11:16,520 --> 00:11:18,400 Speaker 1: the way Libra has been. I mean when I heard that, 201 00:11:18,440 --> 00:11:20,840 Speaker 1: when I ever heard that Facebook was going to do cryptocracy, 202 00:11:21,040 --> 00:11:23,720 Speaker 1: I kind of sat here and my boy, that's that's 203 00:11:23,720 --> 00:11:26,360 Speaker 1: a really odd choice. It seems to me maybe they 204 00:11:26,360 --> 00:11:29,080 Speaker 1: know something I don't. But given the reaction that the 205 00:11:29,120 --> 00:11:31,560 Speaker 1: negative reactions and again having their own many of their 206 00:11:31,559 --> 00:11:36,440 Speaker 1: own partners pull out already major major partners, that that 207 00:11:36,559 --> 00:11:38,640 Speaker 1: kind of puts a damper on the whole thing, And 208 00:11:39,000 --> 00:11:41,720 Speaker 1: doesn't it also contribute to the use of thoughts that 209 00:11:41,840 --> 00:11:46,200 Speaker 1: Facebook is a monopoly and they're taking over too many things. Well, 210 00:11:46,679 --> 00:11:49,600 Speaker 1: you know, monopoly is not the word I use. I mean, 211 00:11:50,040 --> 00:11:52,960 Speaker 1: there's you still have a lot of choices on the internet. 212 00:11:53,040 --> 00:11:55,160 Speaker 1: You know that. The choice that you really don't have 213 00:11:55,240 --> 00:11:57,760 Speaker 1: on the Internet in any practical way usually is your 214 00:11:57,840 --> 00:12:01,720 Speaker 1: local isp choices. They're usually very limited if you have 215 00:12:01,760 --> 00:12:03,920 Speaker 1: any choice at all. You know, in terms you of 216 00:12:04,040 --> 00:12:07,959 Speaker 1: one cable company, one telephone company. Sometimes only one of 217 00:12:08,000 --> 00:12:10,600 Speaker 1: them offers high speed service. Sometimes none of them do. 218 00:12:10,679 --> 00:12:13,720 Speaker 1: If you're not near a cellular carrier, a cellular data 219 00:12:13,760 --> 00:12:17,240 Speaker 1: tends to cost a lot more. So that's really where 220 00:12:17,280 --> 00:12:21,320 Speaker 1: the where the kind of monopoly sensibility is for these 221 00:12:21,320 --> 00:12:24,000 Speaker 1: other firms you know that that do these other things. 222 00:12:24,320 --> 00:12:27,120 Speaker 1: There's there still are a lot of choices. Clearly, there's 223 00:12:27,160 --> 00:12:29,400 Speaker 1: a lot of uh, you know, there's a lot of 224 00:12:29,400 --> 00:12:32,160 Speaker 1: power because you know, they have so many people that 225 00:12:32,400 --> 00:12:35,040 Speaker 1: like to use their services, and no matter how much 226 00:12:36,120 --> 00:12:38,800 Speaker 1: negative things are said about Facebook, for example, there's a 227 00:12:38,880 --> 00:12:41,920 Speaker 1: lot of people who every day spend a lot of 228 00:12:41,920 --> 00:12:44,200 Speaker 1: time with Facebook, and no one holds you know, No 229 00:12:44,240 --> 00:12:46,400 Speaker 1: one forces them to do that, no one, No one 230 00:12:46,440 --> 00:12:48,720 Speaker 1: says you have to do that. They do it because 231 00:12:48,720 --> 00:12:50,800 Speaker 1: they want to or they feel that they need to. 232 00:12:51,360 --> 00:12:56,480 Speaker 1: I'm still just in awe over the way ads will 233 00:12:56,559 --> 00:13:00,160 Speaker 1: pop up based on what you've been looking at in 234 00:13:00,200 --> 00:13:03,679 Speaker 1: the past. They find you, they remember you, and they 235 00:13:03,760 --> 00:13:06,920 Speaker 1: hunt you down. Well, it's about you know. And the 236 00:13:06,920 --> 00:13:09,360 Speaker 1: thing is that those ad networks, you know, the way 237 00:13:09,400 --> 00:13:12,960 Speaker 1: the ad works ad networks work is that they're not 238 00:13:13,360 --> 00:13:16,280 Speaker 1: It's not as if the data is being sold to 239 00:13:16,320 --> 00:13:19,920 Speaker 1: the advertisers. The advertisers in these systems will not know 240 00:13:20,640 --> 00:13:23,360 Speaker 1: who you are unless you click on an ad right, 241 00:13:23,640 --> 00:13:27,440 Speaker 1: you know, they're they're doing it based on anonymous matching 242 00:13:27,480 --> 00:13:31,400 Speaker 1: of tokens and things like that. It concerned, you know, 243 00:13:31,440 --> 00:13:34,040 Speaker 1: it's creepy to some people. A lot of people like it. 244 00:13:34,080 --> 00:13:37,679 Speaker 1: I mean the argument has always kind of been, which 245 00:13:37,720 --> 00:13:39,800 Speaker 1: do you you know, if you assume you're going to 246 00:13:39,880 --> 00:13:41,839 Speaker 1: have to pay somehow, and you're going to pay through 247 00:13:41,880 --> 00:13:44,920 Speaker 1: advertising in this case, because most people don't want to 248 00:13:44,920 --> 00:13:48,000 Speaker 1: pay with real money. Listen to more Coast to Coast 249 00:13:48,040 --> 00:13:51,720 Speaker 1: AM every weeknight at one am Eastern and go to 250 00:13:51,760 --> 00:13:53,840 Speaker 1: Coast to Coast am dot com. For more,