1 00:00:00,080 --> 00:00:04,200 Speaker 1: Hi, I'm Rashan McDonald hosts weekly Money Making Conversation Masterclass show. 2 00:00:04,480 --> 00:00:07,000 Speaker 1: The interviews and information that this show provides off for 3 00:00:07,120 --> 00:00:10,200 Speaker 1: you and everyone. It's time to stop reading other people's 4 00:00:10,240 --> 00:00:13,720 Speaker 1: success stories and start living your own. If you want 5 00:00:13,720 --> 00:00:16,600 Speaker 1: to be against on my show, please visit our website 6 00:00:16,800 --> 00:00:18,800 Speaker 1: Moneymakingconversation dot com and. 7 00:00:18,760 --> 00:00:19,960 Speaker 2: Click to be a guest button. 8 00:00:20,360 --> 00:00:23,800 Speaker 1: If you're a small business owner, entrepreneur, motivational speaker, or 9 00:00:23,880 --> 00:00:27,160 Speaker 1: influence or nonprofit, I want you on Money Making Conversation 10 00:00:27,320 --> 00:00:28,120 Speaker 1: master Class. 11 00:00:28,480 --> 00:00:29,480 Speaker 2: Now let's get started. 12 00:00:29,920 --> 00:00:32,960 Speaker 1: My guests got the idea for creating unique flavored ice 13 00:00:33,040 --> 00:00:35,600 Speaker 1: cream while attending college in the North. 14 00:00:35,720 --> 00:00:39,199 Speaker 2: In the North, Yes, he embarked. 15 00:00:38,840 --> 00:00:42,199 Speaker 1: Upon a journey they would take him from experimenting on 16 00:00:42,240 --> 00:00:43,960 Speaker 1: his fraternity, brothers and family. 17 00:00:44,360 --> 00:00:46,640 Speaker 2: Where else you gonna start to sell an ice. 18 00:00:46,440 --> 00:00:48,320 Speaker 1: Cream out of the truck of his car in nineteen 19 00:00:48,400 --> 00:00:50,800 Speaker 1: ninety six? But he's in the North, y'all. You can 20 00:00:50,880 --> 00:00:55,800 Speaker 1: do that for classic like Grandma's old fashioned vanilla, but 21 00:00:55,960 --> 00:01:01,600 Speaker 1: now a pudding Georgia Pete cobbler, bourbon butter pecan and 22 00:01:01,840 --> 00:01:06,120 Speaker 1: Southern black wallnut ice cream. WHOA please walk with the 23 00:01:06,120 --> 00:01:08,960 Speaker 1: Money Made Conversation Massic class, the one and only y'all. 24 00:01:09,040 --> 00:01:13,720 Speaker 2: Y'all Muhammad, how you doing, sir? Absolutely? Bro ice cream 25 00:01:13,840 --> 00:01:15,360 Speaker 2: in the North? Now ice cream? 26 00:01:15,560 --> 00:01:18,360 Speaker 1: Okay, what part of the North when you are experimenting 27 00:01:18,400 --> 00:01:19,120 Speaker 1: on ice cream? 28 00:01:19,200 --> 00:01:22,360 Speaker 2: Shot town? Chicago all day long? Okay? 29 00:01:22,400 --> 00:01:25,000 Speaker 1: Absolutely? Are you born and raised in Chicago? My whole life, 30 00:01:25,160 --> 00:01:28,400 Speaker 1: whole life. Yes, And we know. Just tell everybody how 31 00:01:28,480 --> 00:01:30,319 Speaker 1: cold it can get in Chicago. 32 00:01:29,920 --> 00:01:33,520 Speaker 2: And the period, the warm period in Chicago. I'll tell 33 00:01:33,520 --> 00:01:38,280 Speaker 2: you this. You have to let your ice cream throw out. 34 00:01:38,480 --> 00:01:40,320 Speaker 3: Please, your ice cream in the trunk. You got to 35 00:01:40,360 --> 00:01:43,440 Speaker 3: let it sit on the table before you can scoop it. 36 00:01:43,480 --> 00:01:47,120 Speaker 3: That's how cold it's cold to go to snow, you know, 37 00:01:47,120 --> 00:01:48,800 Speaker 3: we got to get a certain temperature right there. 38 00:01:48,960 --> 00:01:51,400 Speaker 1: It's too cold. You can't get no snow. He's not 39 00:01:51,480 --> 00:01:53,760 Speaker 1: joking about that. We can laugh about Chicago, but that 40 00:01:53,880 --> 00:01:57,000 Speaker 1: cold is real. I was fortunate to be up there 41 00:01:57,000 --> 00:01:59,560 Speaker 1: in twenty twelve to twenty sixteen during the Steve Harvey 42 00:01:59,560 --> 00:02:00,000 Speaker 1: talk show. 43 00:02:00,800 --> 00:02:01,960 Speaker 2: Uh and uh. 44 00:02:02,560 --> 00:02:05,560 Speaker 1: I'd say in May it was fifty degrees and September 45 00:02:05,680 --> 00:02:09,000 Speaker 1: fifty degrees, so we had like juge Aly. August was 46 00:02:09,040 --> 00:02:11,840 Speaker 1: the only months you could considerable summer months. 47 00:02:11,880 --> 00:02:15,320 Speaker 2: Man just looks slight surprise. All you're gonna get houte. 48 00:02:15,560 --> 00:02:17,800 Speaker 1: But it's a beautiful say the great food, great people 49 00:02:18,040 --> 00:02:21,480 Speaker 1: come on. So just just talk about you and uh 50 00:02:22,000 --> 00:02:24,560 Speaker 1: experimenting fraternity with fraternity? 51 00:02:25,240 --> 00:02:28,799 Speaker 2: Is it another one I'm talking about? 52 00:02:29,639 --> 00:02:37,880 Speaker 3: I'm talking about of course magasi fast Okay, okay, only one? 53 00:02:38,560 --> 00:02:41,040 Speaker 2: And and so how did you start? Man? How did 54 00:02:41,080 --> 00:02:43,840 Speaker 2: this whole process? So I always tell people, you know 55 00:02:43,960 --> 00:02:47,600 Speaker 2: that I. 56 00:02:45,960 --> 00:02:50,000 Speaker 1: Your dream can be manifested as a certain parts and 57 00:02:50,080 --> 00:02:53,960 Speaker 1: we can walk away from not understanding, of not appreciating 58 00:02:54,320 --> 00:02:56,040 Speaker 1: the gift that's been given to us. 59 00:02:56,440 --> 00:02:58,400 Speaker 2: And not growing from that. 60 00:02:59,080 --> 00:03:02,360 Speaker 1: Before you was were you at doing ice cream? Did 61 00:03:02,400 --> 00:03:05,400 Speaker 1: you do other things before you realized ice cream was 62 00:03:05,440 --> 00:03:06,160 Speaker 1: the path for you? 63 00:03:06,919 --> 00:03:10,800 Speaker 3: It happened organically, of course, you know. Just to give 64 00:03:10,840 --> 00:03:14,560 Speaker 3: a few bullet points of how this all became about. Well, 65 00:03:14,600 --> 00:03:17,239 Speaker 3: I played baseball as a child, and one day after 66 00:03:17,280 --> 00:03:20,359 Speaker 3: baseball practice there's a lady sitting on a bench in 67 00:03:20,400 --> 00:03:24,000 Speaker 3: Avlon Park in Chicago, and she had a white bucket. 68 00:03:24,040 --> 00:03:27,480 Speaker 3: It wasn't even hard, but it was homemade ice cream. 69 00:03:27,880 --> 00:03:29,559 Speaker 3: But she was selling cups. 70 00:03:29,280 --> 00:03:30,600 Speaker 2: For one dollar. Wow. 71 00:03:30,720 --> 00:03:33,720 Speaker 3: I had ice cream before, but when I taste that there. 72 00:03:34,800 --> 00:03:37,480 Speaker 3: I knew that that was nothing like anything that I 73 00:03:37,600 --> 00:03:41,320 Speaker 3: ever experienced from the grocery store. And later on in life, 74 00:03:41,440 --> 00:03:46,280 Speaker 3: I wined. I attended Western Illinois University, graduated and settled 75 00:03:46,360 --> 00:03:49,480 Speaker 3: down after my bachelor's degree, and stayed for my master's 76 00:03:49,560 --> 00:03:53,320 Speaker 3: degree and just started experience. Oh what was your bachelor's degree? 77 00:03:53,360 --> 00:03:57,440 Speaker 3: And what was your master's No sociology, No sociology, And 78 00:03:57,520 --> 00:04:00,840 Speaker 3: so I started experimenting on the brothers turney brothers and 79 00:04:00,920 --> 00:04:03,720 Speaker 3: family members and friends, and oh. 80 00:04:03,680 --> 00:04:05,800 Speaker 2: Then, Jael, you missed some steps down there, and you 81 00:04:06,280 --> 00:04:08,640 Speaker 2: have to speak spirituals. Be you walk through this now? 82 00:04:08,680 --> 00:04:11,880 Speaker 2: Because I like it was an entrepreneur show for small 83 00:04:11,880 --> 00:04:12,440 Speaker 2: business owners. 84 00:04:12,480 --> 00:04:15,760 Speaker 1: I understand that journey absolutely ups and downs and how 85 00:04:15,800 --> 00:04:19,400 Speaker 1: you have to refuel it because you went from baseball 86 00:04:19,480 --> 00:04:21,640 Speaker 1: tasting like an ice cream you never tasted in your life, 87 00:04:22,200 --> 00:04:25,719 Speaker 1: to a master's degree in sociology along the way. Will 88 00:04:25,760 --> 00:04:28,480 Speaker 1: you experiment on any ice cream? Will you recreate any 89 00:04:28,560 --> 00:04:32,159 Speaker 1: ice cream? So you had walked away from ice cream 90 00:04:32,200 --> 00:04:33,400 Speaker 1: but remembered that taste. 91 00:04:33,720 --> 00:04:37,159 Speaker 3: I never no one in my family ever made ice cream, okay, 92 00:04:37,880 --> 00:04:40,359 Speaker 3: but my mother can burn, okay. I came from a 93 00:04:40,400 --> 00:04:43,080 Speaker 3: family like most of us that can throw down. 94 00:04:43,200 --> 00:04:47,279 Speaker 2: Okay. So that was no, there's no stranger the good food, okay. 95 00:04:47,640 --> 00:04:50,840 Speaker 3: And so, of course I grew up like everybody else 96 00:04:50,839 --> 00:04:54,560 Speaker 3: in the community, went to high school, played ball, and 97 00:04:55,240 --> 00:04:58,560 Speaker 3: left the one away to college. Never ever even had 98 00:04:58,600 --> 00:05:01,279 Speaker 3: the thought of even making home made ice cream, okay. 99 00:05:01,760 --> 00:05:02,720 Speaker 2: And it was of. 100 00:05:02,680 --> 00:05:05,760 Speaker 3: Course, you know, after grad undergraduate, you kind of settled 101 00:05:05,760 --> 00:05:08,200 Speaker 3: down a little bit, and while working on a master's degree, 102 00:05:08,839 --> 00:05:11,280 Speaker 3: of course, the creator side came out and I said, well, 103 00:05:11,320 --> 00:05:13,200 Speaker 3: let me just go ahead and see if I can 104 00:05:13,240 --> 00:05:16,640 Speaker 3: recreate that experience and just kind of shared with others. 105 00:05:17,040 --> 00:05:19,279 Speaker 3: I had no idea that it would take about six 106 00:05:19,360 --> 00:05:20,160 Speaker 3: years to learn how. 107 00:05:20,040 --> 00:05:21,800 Speaker 2: To make it. Wow, it was. 108 00:05:21,880 --> 00:05:25,839 Speaker 3: It wasn't overnight, okay, Okay, recipes didn't cut it in 109 00:05:25,839 --> 00:05:26,760 Speaker 3: the recipe. 110 00:05:26,400 --> 00:05:28,880 Speaker 2: But right right, right, right, right right right. 111 00:05:29,200 --> 00:05:32,120 Speaker 1: So so you went on a six year journey to 112 00:05:32,279 --> 00:05:36,080 Speaker 1: try to replicate an experience you had as a child, 113 00:05:36,680 --> 00:05:41,320 Speaker 1: which we all know can be exaggerated as you grew older. 114 00:05:41,480 --> 00:05:43,080 Speaker 1: You know, it's like it's like the fishing, you know, 115 00:05:43,720 --> 00:05:44,839 Speaker 1: how big was the fishing. 116 00:05:44,640 --> 00:05:45,239 Speaker 2: Was that big? 117 00:05:45,520 --> 00:05:47,919 Speaker 1: Your hands that wide apart, and the fish really is 118 00:05:47,960 --> 00:05:48,559 Speaker 1: just that big? 119 00:05:48,680 --> 00:05:51,920 Speaker 3: Yes, sir, so I find that rather interesting because you 120 00:05:52,000 --> 00:05:54,839 Speaker 3: may have perfected a brand that was better than what 121 00:05:54,920 --> 00:05:58,000 Speaker 3: you first taste. Let me tell you absolutely what all 122 00:05:58,040 --> 00:06:01,039 Speaker 3: due expect you and I stand on those brideshows, and 123 00:06:01,120 --> 00:06:05,720 Speaker 3: I always like to give credit always. Of course, Chicago 124 00:06:05,960 --> 00:06:08,479 Speaker 3: had a nostalgic ice cream business that my mom took 125 00:06:08,520 --> 00:06:12,360 Speaker 3: me to as a child, Black owned named Baldwin's, and 126 00:06:12,440 --> 00:06:14,080 Speaker 3: so that's a part of my memory bank. 127 00:06:14,160 --> 00:06:14,359 Speaker 2: You know. 128 00:06:14,360 --> 00:06:17,560 Speaker 3: I was blessed to having a grandmother that was in business, 129 00:06:17,560 --> 00:06:21,919 Speaker 3: so I got a chance to actually see us in business. 130 00:06:21,920 --> 00:06:22,520 Speaker 2: As a child. 131 00:06:22,560 --> 00:06:25,360 Speaker 3: I would run around her business while she's doing what 132 00:06:25,680 --> 00:06:28,599 Speaker 3: it is that she was doing. My uncle in architecture, 133 00:06:28,680 --> 00:06:32,080 Speaker 3: I saw him and other architects at his business doing 134 00:06:32,160 --> 00:06:32,760 Speaker 3: their things. 135 00:06:32,800 --> 00:06:34,559 Speaker 2: So the seed was planned in my mind. 136 00:06:35,160 --> 00:06:37,159 Speaker 3: I was blessed after I got out out of college 137 00:06:37,240 --> 00:06:39,800 Speaker 3: all praise due to a lot I got. I found 138 00:06:40,160 --> 00:06:42,520 Speaker 3: and heard the teachings of the most Sonabolized Muhammad and 139 00:06:42,560 --> 00:06:45,200 Speaker 3: the programmer do for self through the Honorable Minister Louis 140 00:06:45,200 --> 00:06:48,120 Speaker 3: Fara Khan, and that gave me the ideal and the 141 00:06:48,240 --> 00:06:52,320 Speaker 3: inspiration to actually do business. And so all of those 142 00:06:52,360 --> 00:06:55,680 Speaker 3: things are part of my recipe, along with the trial 143 00:06:55,720 --> 00:07:00,080 Speaker 3: and error, the struggle and development of just bringing it 144 00:07:00,200 --> 00:07:02,800 Speaker 3: sent my mind into reality. It took so long because 145 00:07:03,320 --> 00:07:06,040 Speaker 3: when it comes to ice cream, I would like to say, 146 00:07:06,760 --> 00:07:07,360 Speaker 3: that's my art. 147 00:07:07,400 --> 00:07:08,560 Speaker 2: I'm a perfectionist with it. 148 00:07:09,240 --> 00:07:13,040 Speaker 3: And if they've made a better cow, right, I'm still 149 00:07:13,080 --> 00:07:18,000 Speaker 3: in class, right, right, right. And so the journey continues, 150 00:07:19,760 --> 00:07:24,120 Speaker 3: and I'm so glad that I embarked upon it because 151 00:07:24,160 --> 00:07:28,040 Speaker 3: it just did not happen. After I graduated from college, 152 00:07:28,120 --> 00:07:31,920 Speaker 3: I went into the field and became ah. I got 153 00:07:31,920 --> 00:07:34,880 Speaker 3: into the field of social service, eventually became a director 154 00:07:34,880 --> 00:07:38,320 Speaker 3: of foster care. Meanwhile selling ice cream out the trunk 155 00:07:38,360 --> 00:07:38,720 Speaker 3: of my car. 156 00:07:38,840 --> 00:07:41,520 Speaker 1: Okay, well just see you love the jump steps though me, 157 00:07:41,720 --> 00:07:45,400 Speaker 1: yah y'all. Okay, I'm talking to yah y'all. Bahama, yes, sir, 158 00:07:45,960 --> 00:07:48,080 Speaker 1: he started selling ice cream out of the truck. Were 159 00:07:48,080 --> 00:07:51,280 Speaker 1: about to get to that, you know, classic flavors and 160 00:07:51,400 --> 00:07:52,280 Speaker 1: based in Chicago. 161 00:07:52,520 --> 00:07:54,720 Speaker 2: Absolutely two locations, yes, sir. 162 00:07:54,720 --> 00:08:00,120 Speaker 1: Two locates of Chicago flavors like Grandma's old Vanilla, fashion Vanilla. 163 00:08:00,200 --> 00:08:03,360 Speaker 3: But now the pudding this we're cookies. Oh we got 164 00:08:03,400 --> 00:08:06,720 Speaker 3: of course the supreme cookies and cream. I'm talking right that. 165 00:08:07,200 --> 00:08:11,400 Speaker 3: Georgia pief Kab come on, come on right that man, 166 00:08:11,480 --> 00:08:15,800 Speaker 3: I mean some crust, but become and Southern black Wall 167 00:08:15,840 --> 00:08:18,920 Speaker 3: bought ice cream, sir, and so many more. 168 00:08:19,320 --> 00:08:21,840 Speaker 1: Yeah, we got more flavors than that. I'm just all 169 00:08:21,920 --> 00:08:23,120 Speaker 1: that fits on my car here. 170 00:08:23,720 --> 00:08:24,040 Speaker 2: Now. 171 00:08:24,800 --> 00:08:31,280 Speaker 1: Talk about the journey of re establishing the dream, because 172 00:08:31,320 --> 00:08:34,560 Speaker 1: you're a real good example of that. Because I always 173 00:08:34,559 --> 00:08:36,680 Speaker 1: talked about people. I mentioned a lot of my show 174 00:08:36,720 --> 00:08:39,640 Speaker 1: between the ages of eighteen and twenty two. That's a 175 00:08:39,679 --> 00:08:42,559 Speaker 1: period where you really are living a life you want 176 00:08:42,600 --> 00:08:45,480 Speaker 1: to live, generally, and then after twenty two we kind 177 00:08:45,480 --> 00:08:47,960 Speaker 1: of get shifted from that dream and start doing things 178 00:08:48,040 --> 00:08:52,040 Speaker 1: and get married, join the military, get a job, or 179 00:08:52,160 --> 00:08:54,120 Speaker 1: something takes you off track and you may never get 180 00:08:54,160 --> 00:08:55,120 Speaker 1: back to that track. 181 00:08:55,480 --> 00:09:00,320 Speaker 2: You said, so you've gotten back on track. How did 182 00:09:00,320 --> 00:09:01,080 Speaker 2: you get back on track? 183 00:09:01,080 --> 00:09:03,760 Speaker 1: Because you said it was six years you was trying 184 00:09:03,760 --> 00:09:06,920 Speaker 1: to get that flavor down pack. Well, you're working on 185 00:09:06,920 --> 00:09:11,960 Speaker 1: one flavor, y'all, y'all or multiple flavors that you were experimenting, 186 00:09:12,320 --> 00:09:14,720 Speaker 1: And what were you experimenting with in your kitchen? 187 00:09:15,360 --> 00:09:16,720 Speaker 2: Talk to us. 188 00:09:17,160 --> 00:09:22,720 Speaker 3: Literally, I was working on several flavors, and while in 189 00:09:22,760 --> 00:09:26,320 Speaker 3: the laboratory, I was still sharing ice cream. I never 190 00:09:26,360 --> 00:09:31,079 Speaker 3: stopped even while working a full time job. I literally 191 00:09:31,679 --> 00:09:36,120 Speaker 3: kept making ice cream. I literally opened up a business 192 00:09:36,160 --> 00:09:40,600 Speaker 3: even while still working in nineteen ninety eight a full 193 00:09:40,640 --> 00:09:44,920 Speaker 3: time job. I even re constructed my career so that 194 00:09:44,960 --> 00:09:48,360 Speaker 3: I could work midnights that would allow me to be 195 00:09:48,440 --> 00:09:52,640 Speaker 3: able to be available to work on my dream during 196 00:09:52,679 --> 00:09:56,800 Speaker 3: the daytime. I believed it, I committed to it. I 197 00:09:56,840 --> 00:10:01,080 Speaker 3: accepted the challenge. I never, of course, I had difficulty factors, 198 00:10:01,640 --> 00:10:03,920 Speaker 3: and I had moments where I just wanted to wanted 199 00:10:03,960 --> 00:10:07,320 Speaker 3: to just throw the towel in, but God would always 200 00:10:07,360 --> 00:10:09,840 Speaker 3: deliver a sign to tell me just to keep going. 201 00:10:09,880 --> 00:10:13,440 Speaker 3: So I've been making ice cream none stops since nineteen 202 00:10:13,480 --> 00:10:20,840 Speaker 3: ninety four. Wow, first flavor, now, of course you would 203 00:10:20,880 --> 00:10:26,000 Speaker 3: think it's vanilla, right, Yes, yes, believe it or not. 204 00:10:27,040 --> 00:10:30,520 Speaker 3: Of course, it's my canvas to draw my culinary yard. 205 00:10:30,559 --> 00:10:34,960 Speaker 3: It was honey cinnamon Graham cracker honey, my first flavor 206 00:10:35,000 --> 00:10:37,040 Speaker 3: that I ever created, and. 207 00:10:37,080 --> 00:10:41,600 Speaker 1: That's the one that now, okay, which flavor made you 208 00:10:41,720 --> 00:10:44,160 Speaker 1: realize this could be a business. 209 00:10:44,480 --> 00:10:48,079 Speaker 3: Of Course, it's always vanilla, because if you're talking about 210 00:10:48,080 --> 00:10:50,439 Speaker 3: homemade ice cream, you can't go back to Grandma's house. 211 00:10:50,440 --> 00:10:53,200 Speaker 3: She's not putting honey in Graham Crackers in that turn 212 00:10:54,280 --> 00:10:56,440 Speaker 3: in the shot. We got the old school, big churn 213 00:10:56,480 --> 00:10:58,240 Speaker 3: as soon as you walk in with the big old 214 00:10:58,240 --> 00:11:00,520 Speaker 3: handle that you would take turns on on the porch, 215 00:11:00,559 --> 00:11:03,320 Speaker 3: and you know how the story goes. Absolutely so it's 216 00:11:03,600 --> 00:11:07,320 Speaker 3: always vanilla vanilla. I literally that's a part of what 217 00:11:07,360 --> 00:11:11,960 Speaker 3: we do. I always remind my staff, I don't care 218 00:11:12,040 --> 00:11:14,560 Speaker 3: what you want to order, give them a big old 219 00:11:14,640 --> 00:11:18,240 Speaker 3: spoon of vanilla when they walk through that door, because 220 00:11:18,280 --> 00:11:20,360 Speaker 3: our goal is to take you right back down memory 221 00:11:20,440 --> 00:11:23,959 Speaker 3: lane and hope that you bring your children to Now I. 222 00:11:24,000 --> 00:11:26,520 Speaker 2: Be remiss, man, You've been very popular. A lot of 223 00:11:26,559 --> 00:11:27,760 Speaker 2: television's coming your way. 224 00:11:28,000 --> 00:11:29,840 Speaker 1: Why are they coming to you, ya, yach Why is 225 00:11:29,880 --> 00:11:32,960 Speaker 1: the media certainly turning attention on a little low ice 226 00:11:33,000 --> 00:11:35,440 Speaker 1: cream shop and two locations in Chicago. 227 00:11:35,600 --> 00:11:37,320 Speaker 3: Well, the question is, well, she gonna go and get 228 00:11:37,360 --> 00:11:39,920 Speaker 3: Grandma's ice cream in America? 229 00:11:41,559 --> 00:11:44,360 Speaker 2: Where you gonna go? I'm just saying, you know, we're 230 00:11:44,400 --> 00:11:46,400 Speaker 2: gonna go and get that that real. 231 00:11:48,200 --> 00:11:50,880 Speaker 1: Tell you, ya ya, you got personality, you got energy 232 00:11:51,360 --> 00:11:53,160 Speaker 1: when you walk in the shop, are you there are 233 00:11:53,200 --> 00:11:54,839 Speaker 1: people there to see that get the ice cream what 234 00:11:55,160 --> 00:11:55,400 Speaker 1: you want? 235 00:11:55,600 --> 00:11:59,719 Speaker 2: I'm there and sometimes but even with the. 236 00:11:59,720 --> 00:12:10,200 Speaker 4: Staff, it's like your favorite ministry. You should feel better, right. 237 00:12:10,320 --> 00:12:12,679 Speaker 3: I never heard of a treat that you're going to 238 00:12:12,760 --> 00:12:14,360 Speaker 3: have a treat and you leave out feeling worse. 239 00:12:15,040 --> 00:12:16,520 Speaker 2: Something went wrong. Right. 240 00:12:17,240 --> 00:12:19,920 Speaker 3: And with my staff, I always remind them that that 241 00:12:19,960 --> 00:12:23,400 Speaker 3: the food is not the number one thing. The number 242 00:12:23,480 --> 00:12:27,280 Speaker 3: one thing is the service. The number one thing is 243 00:12:27,320 --> 00:12:28,720 Speaker 3: how we make the people feel. 244 00:12:29,240 --> 00:12:31,680 Speaker 2: Yes, you know what I mean. The food is. 245 00:12:31,640 --> 00:12:35,200 Speaker 3: Like the utensil to do something to make a difference 246 00:12:35,200 --> 00:12:39,000 Speaker 3: in somebody's life for it. So I don't have workers, 247 00:12:39,520 --> 00:12:42,160 Speaker 3: I have helpers and I you know. 248 00:12:42,120 --> 00:12:44,000 Speaker 2: You go and you can look at the size. 249 00:12:44,440 --> 00:12:46,480 Speaker 3: You can turn on the TV and you see animals 250 00:12:46,520 --> 00:12:51,280 Speaker 3: just training to do everything. But I'll put these young 251 00:12:51,320 --> 00:12:56,080 Speaker 3: folks up against any establishment in the country because they 252 00:12:56,120 --> 00:13:00,280 Speaker 3: believe in doing something to really make a difference when 253 00:13:00,280 --> 00:13:03,280 Speaker 3: you walk through that door. And then with sharing what 254 00:13:03,440 --> 00:13:06,880 Speaker 3: was shared with me that gave me something memorable as 255 00:13:06,880 --> 00:13:07,800 Speaker 3: a child, but. 256 00:13:07,800 --> 00:13:11,400 Speaker 1: To all show you establishing good practices in young people, 257 00:13:12,160 --> 00:13:14,560 Speaker 1: you know, because that's what we're missing. They're not just 258 00:13:15,280 --> 00:13:17,600 Speaker 1: let's be honest, that's why Chick fil A is so good. 259 00:13:18,320 --> 00:13:20,640 Speaker 1: You think got good food, but you talk about that service. 260 00:13:20,760 --> 00:13:24,480 Speaker 3: Every time wait. 261 00:13:25,760 --> 00:13:27,960 Speaker 1: It might be the line you have to wait because 262 00:13:27,960 --> 00:13:29,959 Speaker 1: you know they're gonna get to you, and when it 263 00:13:30,040 --> 00:13:31,480 Speaker 1: get to you, it's gonna be service. 264 00:13:31,840 --> 00:13:33,800 Speaker 2: Well, you get the food, you're gonna come back for 265 00:13:33,880 --> 00:13:36,959 Speaker 2: that service. Service means everything, man, and a lot of 266 00:13:36,960 --> 00:13:40,240 Speaker 2: people don't get that. I appreciate on this show. How 267 00:13:40,280 --> 00:13:43,520 Speaker 2: did you figure that out? Y'all? Y'all? Well, I tell you. 268 00:13:44,520 --> 00:13:46,240 Speaker 2: It's an old saying. 269 00:13:47,440 --> 00:13:50,560 Speaker 3: That reminds me of what it is that I enjoy 270 00:13:50,640 --> 00:13:55,880 Speaker 3: about establishments, and it says three things you can just 271 00:13:56,080 --> 00:14:00,120 Speaker 3: you can have customer service, pricing, and the other the 272 00:14:00,120 --> 00:14:03,679 Speaker 3: one that's quality. Picked two right, that's hard to do, 273 00:14:04,760 --> 00:14:08,679 Speaker 3: but the experience is something you never ever forget when 274 00:14:08,720 --> 00:14:14,760 Speaker 3: you go to an establisher. I always compliment great service. 275 00:14:14,840 --> 00:14:19,560 Speaker 3: I always remark when I see someone that does something special, 276 00:14:20,080 --> 00:14:22,920 Speaker 3: and I remind them that you're actually in business for yourself, 277 00:14:23,000 --> 00:14:26,560 Speaker 3: because guess what, you're your own brand. I have those 278 00:14:26,600 --> 00:14:29,560 Speaker 3: who've worked with Seann Michelle's, who helped the Shawn Michelle's, 279 00:14:30,400 --> 00:14:35,320 Speaker 3: and they're in big positions and other places. Because I'm 280 00:14:35,320 --> 00:14:38,280 Speaker 3: a retired Chicago police officer and one of my former 281 00:14:38,360 --> 00:14:41,080 Speaker 3: sergeants who retire he's over one of the other municipalities, 282 00:14:41,880 --> 00:14:45,400 Speaker 3: and he came back and he asked me about an employee, 283 00:14:45,840 --> 00:14:48,400 Speaker 3: a help of mine, and he wanted to know that 284 00:14:48,520 --> 00:14:50,800 Speaker 3: I think that she would work good in administration in 285 00:14:50,800 --> 00:14:53,600 Speaker 3: the city where he's serving. And she's been there ever since. 286 00:14:54,160 --> 00:15:01,360 Speaker 3: So you never ever can really put a some type 287 00:15:01,400 --> 00:15:07,120 Speaker 3: of qualificle value value on how important it is to 288 00:15:07,880 --> 00:15:09,880 Speaker 3: want for others what you want for yourself and doing 289 00:15:09,920 --> 00:15:12,320 Speaker 3: to others as you have them doing to you. 290 00:15:13,000 --> 00:15:15,800 Speaker 2: And so that there, Sean Michelle's is. 291 00:15:16,560 --> 00:15:20,320 Speaker 3: In the business of putting smiles on the faces. 292 00:15:20,800 --> 00:15:21,480 Speaker 2: Stay with us. 293 00:15:21,720 --> 00:15:29,520 Speaker 5: More money Making Conversation mastic Lass coming up next. Welcome 294 00:15:29,520 --> 00:15:33,000 Speaker 5: back to money Making Conversation mastic Lass with me Rashaan McDonald. 295 00:15:33,600 --> 00:15:35,560 Speaker 2: And if you don't know, now now you. 296 00:15:35,560 --> 00:15:38,440 Speaker 1: Know, Sean Michelle is the name of the ice cream stores? 297 00:15:38,960 --> 00:15:40,960 Speaker 2: Is it right? For restaurant? What is ice cream? What 298 00:15:41,320 --> 00:15:43,600 Speaker 2: it's an ice I call it the ice homemade ice 299 00:15:43,600 --> 00:15:46,520 Speaker 2: cream Studio. Okay, cool, Now let's go through that. Meet 300 00:15:46,560 --> 00:15:49,480 Speaker 2: you now. Now you gotta tell you make banana. 301 00:15:49,160 --> 00:15:54,800 Speaker 3: Put that, banana putting ice cream, putting ice cream, banana 302 00:15:54,800 --> 00:15:57,240 Speaker 3: putting ice cream. Just just just just tell me how 303 00:15:57,280 --> 00:16:01,600 Speaker 3: you make that oh, yes, ice cream, not to put 304 00:16:01,600 --> 00:16:02,040 Speaker 3: an ice cream. 305 00:16:02,080 --> 00:16:03,720 Speaker 2: Okay, okay, put ice cream. Okay. 306 00:16:03,880 --> 00:16:07,360 Speaker 3: When you enjoy a cup of homemade ice cream, you 307 00:16:07,400 --> 00:16:08,440 Speaker 3: get lost in the moment. 308 00:16:08,600 --> 00:16:11,480 Speaker 2: Absolutely, absolutely, I can go try and put a banana 309 00:16:11,480 --> 00:16:12,160 Speaker 2: on your ice cream. 310 00:16:12,320 --> 00:16:16,760 Speaker 3: Right, you might you might have a problem because when 311 00:16:16,760 --> 00:16:19,320 Speaker 3: that homemade ice cream store to me, that you start 312 00:16:19,440 --> 00:16:23,200 Speaker 3: to experience what makes that that different? You just want 313 00:16:23,240 --> 00:16:25,920 Speaker 3: a moment of silence. You know, you might have had 314 00:16:25,920 --> 00:16:27,920 Speaker 3: an idea to bring your children, but that will become 315 00:16:27,960 --> 00:16:31,880 Speaker 3: your getaway. You know, once you lean your should you 316 00:16:32,400 --> 00:16:36,200 Speaker 3: go into is right? But back to the banana putting 317 00:16:36,200 --> 00:16:39,760 Speaker 3: ice cream. The banana putting ice cream, it's made to 318 00:16:39,840 --> 00:16:42,920 Speaker 3: taste exactly like the cut custard that you make on 319 00:16:42,960 --> 00:16:45,520 Speaker 3: your stove. Right when you laid banana putting put it in. 320 00:16:46,360 --> 00:16:51,400 Speaker 2: That's baked, y'all, that's baked. That's what he's talking about. 321 00:16:51,720 --> 00:16:58,840 Speaker 2: You don't wus banana? Lord, have mercy banilla, have mercy. 322 00:16:58,880 --> 00:17:03,880 Speaker 1: Lidvanilla wave first, come on down? 323 00:17:04,000 --> 00:17:06,600 Speaker 2: You talking about yes, sir, yes, sir. 324 00:17:06,800 --> 00:17:10,200 Speaker 1: Now we know when we think about being a community anchor, 325 00:17:10,320 --> 00:17:13,439 Speaker 1: you have a uh you know you're a former police officer. 326 00:17:13,520 --> 00:17:20,040 Speaker 1: Absolutely and so community means something. Black people in our 327 00:17:20,040 --> 00:17:23,720 Speaker 1: community mean something. Tell us exactly where it's Chicago, your 328 00:17:23,760 --> 00:17:28,040 Speaker 1: original location is, and where the new location the second 329 00:17:28,280 --> 00:17:28,840 Speaker 1: location is. 330 00:17:28,840 --> 00:17:33,600 Speaker 3: Absolutely so my original location. That's a big thing. I 331 00:17:33,640 --> 00:17:39,280 Speaker 3: grew up in an underserved area seventy ninth right off 332 00:17:39,280 --> 00:17:41,960 Speaker 3: of Cottage Grove Quarter Speets in the City. 333 00:17:41,760 --> 00:17:43,280 Speaker 2: Of Chicago's Police Department. 334 00:17:44,040 --> 00:17:47,879 Speaker 3: I grew up in an area where the gangs recruited 335 00:17:48,119 --> 00:17:50,800 Speaker 3: every day after school and through our school. They closed 336 00:17:50,840 --> 00:17:53,000 Speaker 3: one of my schools down because there was so much 337 00:17:53,040 --> 00:17:55,439 Speaker 3: gang activity. They had to shut it down, and they 338 00:17:55,520 --> 00:17:58,840 Speaker 3: sent us all somewhere else. But guess what. Two blocks 339 00:17:58,840 --> 00:18:01,320 Speaker 3: from where I grew up is where my first location was. 340 00:18:02,119 --> 00:18:03,720 Speaker 3: And I always like to say that's a part of 341 00:18:03,760 --> 00:18:08,399 Speaker 3: my recipe. I had a chance to get out and 342 00:18:08,760 --> 00:18:09,240 Speaker 3: to dream. 343 00:18:09,280 --> 00:18:12,240 Speaker 2: I dream, you know. I saw where I was at 344 00:18:12,240 --> 00:18:14,360 Speaker 2: and we just crossed Cottage. 345 00:18:14,000 --> 00:18:16,120 Speaker 3: Grove and it's just a whole nother different area where 346 00:18:16,160 --> 00:18:17,639 Speaker 3: we didn't have to worry about the things that we 347 00:18:17,720 --> 00:18:21,240 Speaker 3: had to worry about on outside. So my life prepared 348 00:18:21,280 --> 00:18:25,720 Speaker 3: me to dream big into vision. And so what the 349 00:18:25,760 --> 00:18:28,560 Speaker 3: community means so much to me. I want to be 350 00:18:28,840 --> 00:18:33,159 Speaker 3: a part of the inspiration that plans to see and 351 00:18:33,240 --> 00:18:35,760 Speaker 3: give the betid to the next generation that's gonna take 352 00:18:35,760 --> 00:18:38,679 Speaker 3: it even further. You know, we all know that the 353 00:18:38,800 --> 00:18:42,640 Speaker 3: urban areas need a lot and I don't know if 354 00:18:42,640 --> 00:18:47,080 Speaker 3: it's anything we need more than to be inspired by 355 00:18:47,119 --> 00:18:50,879 Speaker 3: those who we can relate to look like us, and 356 00:18:50,920 --> 00:18:52,919 Speaker 3: that plans to see that, Hey, I want to be 357 00:18:53,160 --> 00:18:55,800 Speaker 3: just like just like ra Sean McDonald when I go 358 00:18:56,119 --> 00:18:58,879 Speaker 3: you know, I can do it too, you know, And 359 00:18:58,960 --> 00:19:01,960 Speaker 3: so so that's very inspiring for myself. 360 00:19:02,000 --> 00:19:04,560 Speaker 2: We hire uh from the community. 361 00:19:05,080 --> 00:19:08,760 Speaker 3: We work with programs in the community to mentor the 362 00:19:08,840 --> 00:19:11,879 Speaker 3: young guys, you know, to man just give them a 363 00:19:11,960 --> 00:19:13,760 Speaker 3: taste of what it feels like to serve. 364 00:19:14,400 --> 00:19:18,480 Speaker 2: Wow. That's powerful in the sense that it's also sad. 365 00:19:18,640 --> 00:19:21,720 Speaker 6: Yes, yes, because, like you said, the fact that your 366 00:19:21,760 --> 00:19:25,080 Speaker 6: life can not be pointed in the right direction because 367 00:19:25,119 --> 00:19:27,720 Speaker 6: other people want to take over it, take over, they 368 00:19:27,760 --> 00:19:28,880 Speaker 6: take over your lives. 369 00:19:29,119 --> 00:19:32,240 Speaker 2: But the fact that you had the courage. I'm gonna 370 00:19:32,240 --> 00:19:35,280 Speaker 2: tell you something, I've been in these neighborhoods you talking about. 371 00:19:36,440 --> 00:19:38,080 Speaker 1: If you black and you go a neighborhood and you 372 00:19:38,200 --> 00:19:40,399 Speaker 1: nervous about being in a black neighborhood, that's. 373 00:19:40,240 --> 00:19:42,720 Speaker 2: A bad neighborhood. You know, I'm talking about y'all. Y'all 374 00:19:43,080 --> 00:19:44,160 Speaker 2: you go in the black neighborhood. 375 00:19:44,240 --> 00:19:47,119 Speaker 4: You that's some bad neighborhood. 376 00:19:47,920 --> 00:19:50,879 Speaker 1: And you know the talk away laughing because you go 377 00:19:50,880 --> 00:19:52,960 Speaker 1: go where am I? 378 00:19:52,960 --> 00:19:55,560 Speaker 2: I remember I took an exit over. I was somewhere getting. 379 00:19:55,359 --> 00:19:57,800 Speaker 1: Gassed the other day and I took the wrong exits 380 00:19:57,800 --> 00:20:05,000 Speaker 1: to where Atlanta went. I was propagain, and I went, Okay. 381 00:20:04,400 --> 00:20:07,280 Speaker 2: You're not in the right part. Left her. Boy, not 382 00:20:07,400 --> 00:20:11,440 Speaker 2: with this view. I hurry up and put that gas 383 00:20:12,000 --> 00:20:13,399 Speaker 2: against I have there. 384 00:20:13,440 --> 00:20:16,879 Speaker 1: We're gonna be enough, brother, because life can turn bad 385 00:20:16,960 --> 00:20:20,520 Speaker 1: for you. But you decided on your own to do 386 00:20:20,560 --> 00:20:24,640 Speaker 1: it there. And what was the reaction of the community. 387 00:20:24,240 --> 00:20:26,520 Speaker 2: Because that's because that's the problem we have in community. 388 00:20:26,520 --> 00:20:27,840 Speaker 2: We become food deserts. 389 00:20:27,840 --> 00:20:30,760 Speaker 1: It becomes locations where you can't get things that everybody 390 00:20:30,760 --> 00:20:31,440 Speaker 1: else can get. 391 00:20:32,480 --> 00:20:36,800 Speaker 3: I've always received support. Now, of course, the science of business, 392 00:20:36,840 --> 00:20:41,240 Speaker 3: that's a whole nother the feasibility plan, that's a whole 393 00:20:41,320 --> 00:20:42,160 Speaker 3: nother objective. 394 00:20:43,200 --> 00:20:44,280 Speaker 2: But I started. 395 00:20:44,320 --> 00:20:47,600 Speaker 3: I never had a business class, I never had a 396 00:20:47,640 --> 00:20:51,320 Speaker 3: business mentor all of this was. I like to say, 397 00:20:51,359 --> 00:20:54,600 Speaker 3: my faith, My journey is a faith journey because my 398 00:20:54,720 --> 00:20:58,080 Speaker 3: faith and belief in being able to do this has 399 00:20:58,160 --> 00:21:03,600 Speaker 3: always just been rewarded doing have just been open. But uh, 400 00:21:04,280 --> 00:21:06,240 Speaker 3: of course you know that it was. It was in 401 00:21:06,280 --> 00:21:09,200 Speaker 3: an area that was very challenging. A lot of people 402 00:21:09,200 --> 00:21:16,280 Speaker 3: didn't want to travel into that area to support and 403 00:21:16,359 --> 00:21:20,840 Speaker 3: so but it was the beginning and I stayed there 404 00:21:21,240 --> 00:21:24,680 Speaker 3: until shortly after my sister Sean was killed in a 405 00:21:24,760 --> 00:21:28,760 Speaker 3: car accident. And after my sister Sean was killed in 406 00:21:28,800 --> 00:21:32,800 Speaker 3: the car accident untimely death, I took a moment for 407 00:21:32,840 --> 00:21:35,679 Speaker 3: about two or three years, and I decided that this 408 00:21:35,880 --> 00:21:39,119 Speaker 3: business was going to be dedicated to my sister. She 409 00:21:39,240 --> 00:21:42,280 Speaker 3: was also in the culinary arts exactly, and I always 410 00:21:42,280 --> 00:21:49,480 Speaker 3: like you for sure she can burn. 411 00:21:51,359 --> 00:21:52,560 Speaker 2: Hey, I've been blessed. 412 00:21:52,880 --> 00:21:56,880 Speaker 3: I know what good food tastes like you know, and 413 00:21:56,880 --> 00:21:58,480 Speaker 3: and so we like to say the spirit of Sean 414 00:21:58,520 --> 00:22:01,560 Speaker 3: Michelle's and Seann Michelle's right, she helped to inspire me 415 00:22:01,640 --> 00:22:05,000 Speaker 3: to go into business, right and help you know. 416 00:22:05,520 --> 00:22:07,159 Speaker 1: Let's talk about that business, because I always like to 417 00:22:07,200 --> 00:22:11,520 Speaker 1: hear like you said, you had no mentors, there wasn't 418 00:22:11,560 --> 00:22:14,199 Speaker 1: no SBA or score, or you didn't even know how 419 00:22:14,240 --> 00:22:14,919 Speaker 1: to find. 420 00:22:14,720 --> 00:22:16,520 Speaker 2: Score, which is a great mixture. 421 00:22:16,600 --> 00:22:18,880 Speaker 1: But you know what I'm saying, which is a great 422 00:22:18,920 --> 00:22:21,360 Speaker 1: program to be a be aware of their use. 423 00:22:22,080 --> 00:22:26,600 Speaker 2: You know the score. That's part of the SBA. When 424 00:22:26,600 --> 00:22:30,280 Speaker 2: you when you when you like I started my business wrong. 425 00:22:30,320 --> 00:22:32,800 Speaker 2: I didn't know. I just had a great idea. Charge 426 00:22:32,800 --> 00:22:35,280 Speaker 2: people ten dollars open the doors up by the location. 427 00:22:35,480 --> 00:22:35,920 Speaker 2: I'm back. 428 00:22:37,119 --> 00:22:38,960 Speaker 1: Then I figured out how to run a business, which 429 00:22:39,000 --> 00:22:40,240 Speaker 1: is not how you're supposed. 430 00:22:39,880 --> 00:22:43,320 Speaker 2: To run a business. How did you start your business there, y'all, 431 00:22:43,359 --> 00:22:47,480 Speaker 2: y'all the same way. I didn't even have a business license. Again, 432 00:22:47,560 --> 00:22:49,440 Speaker 2: I just believed, and. 433 00:22:49,440 --> 00:22:52,280 Speaker 3: I'm glad that it happened so fast. I never I 434 00:22:52,320 --> 00:22:55,800 Speaker 3: didn't think about it long enough to even to change 435 00:22:55,840 --> 00:23:00,680 Speaker 3: my mind, you know I had. I went from the 436 00:23:01,040 --> 00:23:03,560 Speaker 3: trunk of my car cool in the wintertime on the 437 00:23:03,640 --> 00:23:08,879 Speaker 3: corners right and to rent our rooms and others establishments. 438 00:23:09,600 --> 00:23:11,720 Speaker 3: Now I'm not talking about restaurants. I rented out a 439 00:23:11,760 --> 00:23:13,520 Speaker 3: small room in the back of a beauty salon I 440 00:23:13,560 --> 00:23:16,119 Speaker 3: was making ice cream going out to sell it. 441 00:23:16,560 --> 00:23:17,040 Speaker 2: I had. 442 00:23:17,240 --> 00:23:20,520 Speaker 3: I had a small room and a small location that 443 00:23:20,640 --> 00:23:24,199 Speaker 3: another one of the brothers had, and I eventually just 444 00:23:24,320 --> 00:23:29,080 Speaker 3: rented out a storefront because I had already accepted the ideal, 445 00:23:29,160 --> 00:23:33,120 Speaker 3: accepted the I accepted the challenge, and I opened up 446 00:23:33,720 --> 00:23:34,440 Speaker 3: the store. 447 00:23:34,200 --> 00:23:35,800 Speaker 2: And went out and bought used equipment. 448 00:23:36,680 --> 00:23:40,560 Speaker 3: Had a brother put up a petition, and after. 449 00:23:40,400 --> 00:23:42,119 Speaker 2: Wow, this I just came. I said, you gotta get 450 00:23:42,119 --> 00:23:42,800 Speaker 2: a license for this. 451 00:23:45,040 --> 00:23:49,080 Speaker 3: And that was the beginning of legitimately during the risingess 452 00:23:49,800 --> 00:23:53,720 Speaker 3: and I haven't stopped since, just a small pause when 453 00:23:53,720 --> 00:23:56,360 Speaker 3: my sister was killing a car accident, but have been 454 00:23:56,400 --> 00:23:59,840 Speaker 3: doing it every since. Went from seventy ninth Street to 455 00:24:00,080 --> 00:24:02,840 Speaker 3: ninety fifth Street, about a two miles down, a little 456 00:24:02,880 --> 00:24:10,399 Speaker 3: bit better community from street nineteenth Street and west, the 457 00:24:10,440 --> 00:24:12,960 Speaker 3: third location a little bit better than the second location. 458 00:24:13,680 --> 00:24:16,639 Speaker 3: After that eighty seventh the nether line and the small 459 00:24:16,760 --> 00:24:20,160 Speaker 3: system that came with the location lines through the door 460 00:24:20,440 --> 00:24:23,600 Speaker 3: board to line came in the city of Chicago, and 461 00:24:23,640 --> 00:24:26,200 Speaker 3: I started, I said, am I serving with the lady 462 00:24:26,200 --> 00:24:28,439 Speaker 3: had in the bucket? Because you know it wasn't hard right, 463 00:24:30,520 --> 00:24:33,480 Speaker 3: and uh that line. Of course, you know this is 464 00:24:33,520 --> 00:24:35,879 Speaker 3: an area that's an upscale area. So it just showed 465 00:24:35,920 --> 00:24:39,600 Speaker 3: I wasn't ready at that time, but the blessing still came. 466 00:24:39,640 --> 00:24:41,840 Speaker 3: But the door was opened up in the rosen Wall building, 467 00:24:41,880 --> 00:24:44,200 Speaker 3: one of the Bruhs, that's in real estate. 468 00:24:44,480 --> 00:24:45,280 Speaker 2: He gave me a call. 469 00:24:45,280 --> 00:24:48,159 Speaker 3: He said, yeah, yeah, they're looking for a business that 470 00:24:48,240 --> 00:24:52,840 Speaker 3: the community loves, a nostalgic business someone would experience. And 471 00:24:52,880 --> 00:24:55,160 Speaker 3: they referred me to the owners of the Rolsen Wall 472 00:24:55,200 --> 00:25:00,639 Speaker 3: building and that area there that's historical Bronzeville. The building 473 00:25:00,680 --> 00:25:02,400 Speaker 3: that I member is the one that I'm in now, 474 00:25:02,440 --> 00:25:05,560 Speaker 3: is were not Keen Cole. I mean you you talking about. 475 00:25:05,640 --> 00:25:09,560 Speaker 3: It's a nostalgic building for the city of Chicago, you know. 476 00:25:09,800 --> 00:25:13,320 Speaker 3: And you know when we opened up the doors and 477 00:25:13,960 --> 00:25:15,720 Speaker 3: the line just never ever stopped. 478 00:25:15,920 --> 00:25:18,480 Speaker 2: Congratu faith just rewarded. 479 00:25:18,160 --> 00:25:20,800 Speaker 3: And it got to the point where we had a 480 00:25:20,880 --> 00:25:23,879 Speaker 3: line all the way down to the next corner. Wow 481 00:25:24,240 --> 00:25:27,919 Speaker 3: in Chicago during the summer time, right, but still learning, 482 00:25:28,000 --> 00:25:32,680 Speaker 3: still learning how to serve, you know, still uh you know, man, 483 00:25:32,840 --> 00:25:35,080 Speaker 3: just figuring out ways to to. 484 00:25:35,240 --> 00:25:36,960 Speaker 2: To make it better and better and better. 485 00:25:37,800 --> 00:25:40,440 Speaker 3: And so now we're just ready to take the show 486 00:25:40,440 --> 00:25:42,200 Speaker 3: on the road, you know, and go from three months 487 00:25:42,240 --> 00:25:45,880 Speaker 3: of summertime, you know, to some place that can that's 488 00:25:45,920 --> 00:25:46,640 Speaker 3: a little bit more. 489 00:25:46,960 --> 00:25:49,840 Speaker 1: Uh. But you you open your round, correct, year round, 490 00:25:49,880 --> 00:25:52,600 Speaker 1: seven days a week. Okay, cool, So you in November 491 00:25:52,680 --> 00:25:54,040 Speaker 1: December January. 492 00:25:54,119 --> 00:25:57,720 Speaker 3: They come then days and week, three hundred sixty five 493 00:25:57,800 --> 00:26:00,160 Speaker 3: days a year, of course except. 494 00:25:59,800 --> 00:26:02,680 Speaker 2: For days, right, absolutely, yeah. 495 00:26:02,720 --> 00:26:06,199 Speaker 1: But you know the thing about it is that a 496 00:26:06,320 --> 00:26:11,320 Speaker 1: line though, Yeah, yeah, just talk about the line, sir, Yes, sir, 497 00:26:12,520 --> 00:26:17,680 Speaker 1: come from my idea blue board, white bucket ice cream. Yes, sir, 498 00:26:18,200 --> 00:26:21,800 Speaker 1: six years you try to replicate that experience, that experience 499 00:26:22,560 --> 00:26:26,840 Speaker 1: that that that culinary, culinary moment you had there your 500 00:26:26,880 --> 00:26:30,119 Speaker 1: sister pass away. Yes, Sel Michelle is the name of 501 00:26:30,200 --> 00:26:33,920 Speaker 1: the ice cream business. Absolutely lying at the door. 502 00:26:34,280 --> 00:26:34,760 Speaker 2: Talk to me. 503 00:26:36,240 --> 00:26:43,880 Speaker 3: Again, faith rewarded and those really showing that they appreciate 504 00:26:44,880 --> 00:26:46,520 Speaker 3: the values of Sea Michelle's. 505 00:26:46,800 --> 00:26:49,679 Speaker 2: You know, we're still doing it the old. 506 00:26:49,480 --> 00:26:52,840 Speaker 3: Fashioned way of course, you know, you know, in the 507 00:26:52,920 --> 00:26:55,000 Speaker 3: market that we're in it could be marginally challenged. 508 00:26:55,400 --> 00:26:56,240 Speaker 2: You have to find. 509 00:26:56,000 --> 00:27:01,919 Speaker 3: Creative ways to still make it the feasible. But you 510 00:27:01,960 --> 00:27:05,000 Speaker 3: know I have customers still to this very day. That's 511 00:27:05,040 --> 00:27:08,800 Speaker 3: been around since seventy ninth street. I was out of 512 00:27:08,840 --> 00:27:11,639 Speaker 3: school one time and there was a gentleman who was 513 00:27:11,640 --> 00:27:14,880 Speaker 3: there picking up his son. Right, We having a good conversation, 514 00:27:14,960 --> 00:27:17,960 Speaker 3: like with conversations, right, and I saw his whole in 515 00:27:18,040 --> 00:27:20,920 Speaker 3: time mood had changed and I'm wondering. 516 00:27:21,000 --> 00:27:22,439 Speaker 2: I'm asking the brothers everything. 517 00:27:22,520 --> 00:27:27,399 Speaker 3: Okay, he said, brother, when I was a child, my 518 00:27:27,480 --> 00:27:29,399 Speaker 3: father's not alive anymore, but he used to take me 519 00:27:29,480 --> 00:27:33,520 Speaker 3: to your ice cream shop. And this brother hath to 520 00:27:33,520 --> 00:27:36,680 Speaker 3: have been about thirty seven years old. And I've been 521 00:27:36,680 --> 00:27:39,399 Speaker 3: doing it for that loan and so Sean Michelle's in 522 00:27:39,480 --> 00:27:42,360 Speaker 3: Chicago and now have become a part of the community, 523 00:27:42,400 --> 00:27:46,720 Speaker 3: of the community, a part of the instance and memories. 524 00:27:47,359 --> 00:27:49,840 Speaker 3: You have so many people who come to Sea Michelle's 525 00:27:49,880 --> 00:27:53,280 Speaker 3: for the first time and they just it brings into 526 00:27:53,280 --> 00:27:58,480 Speaker 3: tears because it reminds them of Grandma, it reminds them 527 00:27:59,119 --> 00:28:04,320 Speaker 3: of Auntie, reminds them of certain rememberable moments in their life. 528 00:28:04,400 --> 00:28:06,719 Speaker 2: They're special to them. 529 00:28:06,119 --> 00:28:12,080 Speaker 3: And that's what Sean Michelle's represents because we're striving to 530 00:28:12,119 --> 00:28:15,040 Speaker 3: salute the lady who got put on that bench. 531 00:28:16,359 --> 00:28:19,800 Speaker 2: See she was I'm just saying she is, like she 532 00:28:19,880 --> 00:28:20,639 Speaker 2: was there just for me. 533 00:28:20,920 --> 00:28:21,119 Speaker 1: You know. 534 00:28:21,920 --> 00:28:24,600 Speaker 2: Well, you know I first of all, I just loved 535 00:28:24,680 --> 00:28:26,240 Speaker 2: interviewing you. I love you. 536 00:28:26,600 --> 00:28:30,280 Speaker 1: I love the authenticity, the storytelling, You're good at it. 537 00:28:31,000 --> 00:28:34,320 Speaker 1: The fact that you understand the value of customer services. 538 00:28:36,119 --> 00:28:39,320 Speaker 2: Now you're trying to get expand beyond Chicago. Talk to us. 539 00:28:39,320 --> 00:28:48,920 Speaker 3: Absolutely, Atlanta, it's the mecca. Started in Chicago. Grow from 540 00:28:48,960 --> 00:28:53,680 Speaker 3: Atlanta a lot more warm, a lot more. 541 00:28:55,080 --> 00:28:55,560 Speaker 2: Mercy. 542 00:28:55,880 --> 00:28:56,000 Speaker 1: Right. 543 00:28:56,920 --> 00:29:00,720 Speaker 2: Absolutely, can you give us any when I bought the 544 00:29:00,800 --> 00:29:04,040 Speaker 2: Houston we wait through you. 545 00:29:04,640 --> 00:29:07,000 Speaker 1: Any things you can reveal to us or you just 546 00:29:07,120 --> 00:29:10,640 Speaker 1: out in our areas. Uh, these sincere statements you're making 547 00:29:10,680 --> 00:29:14,040 Speaker 1: to us on money making conversations. Masterclass about the future 548 00:29:14,040 --> 00:29:15,720 Speaker 1: of Sean Michelle's. 549 00:29:15,280 --> 00:29:16,320 Speaker 2: Is to be attitude. 550 00:29:16,760 --> 00:29:21,520 Speaker 3: Come on now, hey, being it is right, and so 551 00:29:22,120 --> 00:29:26,720 Speaker 3: we're gonna receive it and hey and bring it into 552 00:29:26,840 --> 00:29:28,160 Speaker 3: reality with the help of God. 553 00:29:29,360 --> 00:29:31,200 Speaker 2: Well, you know, I really. 554 00:29:33,160 --> 00:29:36,000 Speaker 1: Being all my life allows me to be able to 555 00:29:36,040 --> 00:29:38,600 Speaker 1: talk to Chicago like I've been there five years, born 556 00:29:38,600 --> 00:29:41,720 Speaker 1: and raised in Houston, Texas. Been many years in New York. 557 00:29:41,920 --> 00:29:43,680 Speaker 1: A lot of places in this country I can go, 558 00:29:43,760 --> 00:29:46,840 Speaker 1: go there, go to it. I'm disappointed I was in 559 00:29:46,880 --> 00:29:47,800 Speaker 1: five years in Chicago. 560 00:29:49,200 --> 00:29:51,960 Speaker 2: So I'm kind of knowing right now, you know, because 561 00:29:52,000 --> 00:29:57,280 Speaker 2: I love we got something. I love ladies and gentlemen. 562 00:29:57,560 --> 00:30:00,880 Speaker 1: Everybody knows that when when you talk about your business, 563 00:30:00,920 --> 00:30:04,760 Speaker 1: you talk about your family, you talk about your employees, 564 00:30:05,480 --> 00:30:09,600 Speaker 1: there's a lot of passions that's beyond your ice cream. 565 00:30:10,160 --> 00:30:12,000 Speaker 2: And I think that's the book on you. Man. 566 00:30:12,600 --> 00:30:16,280 Speaker 1: The book on you is that, Yeah, I'm a great 567 00:30:16,600 --> 00:30:18,840 Speaker 1: ice cream parlor, so to speak. 568 00:30:19,200 --> 00:30:21,040 Speaker 2: But man, when you come to that door, I care 569 00:30:21,080 --> 00:30:24,400 Speaker 2: about you and your experience. It is talk to us. 570 00:30:24,600 --> 00:30:24,880 Speaker 1: It is. 571 00:30:26,640 --> 00:30:32,680 Speaker 3: I've been blessed, and I'm thankful, and I get thanks 572 00:30:32,720 --> 00:30:34,880 Speaker 3: to God for the business. I get thanks to God 573 00:30:34,960 --> 00:30:37,200 Speaker 3: for the help us. I get thanks to God for 574 00:30:37,240 --> 00:30:40,240 Speaker 3: those who have supported us. I get thanks to God 575 00:30:40,280 --> 00:30:45,560 Speaker 3: for my experience in life. And again, the same ones 576 00:30:45,640 --> 00:30:47,800 Speaker 3: that we look at on TV, that we read about, 577 00:30:47,840 --> 00:30:50,800 Speaker 3: the same ones in the community that others might not 578 00:30:51,360 --> 00:30:56,320 Speaker 3: want to really have around. I want to be a 579 00:30:56,400 --> 00:31:00,360 Speaker 3: part of that that helps to give them a new deal, 580 00:31:01,400 --> 00:31:02,200 Speaker 3: to give them. 581 00:31:02,000 --> 00:31:04,240 Speaker 2: Hope, to inspire them. 582 00:31:04,280 --> 00:31:08,560 Speaker 3: Because I also grew up again in an area where 583 00:31:08,600 --> 00:31:11,840 Speaker 3: I wasn't. I shouldn't I shouldn't be doing what I'm doing, 584 00:31:12,480 --> 00:31:15,240 Speaker 3: but I was blessed to get out and see something different. 585 00:31:16,120 --> 00:31:19,120 Speaker 3: Going to play baseball was in another community. It's nice. 586 00:31:19,360 --> 00:31:22,200 Speaker 3: I went to a high school in another community. I 587 00:31:22,240 --> 00:31:25,920 Speaker 3: went away to college, so I saw something different. I 588 00:31:26,000 --> 00:31:28,440 Speaker 3: always tell our staff, in order to be something different, 589 00:31:28,840 --> 00:31:32,080 Speaker 3: you have to see something different, and so I've been 590 00:31:32,520 --> 00:31:34,240 Speaker 3: blessed and taught to aim high. 591 00:31:34,400 --> 00:31:40,600 Speaker 2: Right. But I have to say as well, Okay, when 592 00:31:40,600 --> 00:31:41,040 Speaker 2: I went. 593 00:31:40,880 --> 00:31:43,960 Speaker 3: Away to college, to Western Illinois University, because I gave 594 00:31:44,680 --> 00:31:51,040 Speaker 3: credit earlier, I forgot to mention the effect that joining 595 00:31:51,080 --> 00:31:53,640 Speaker 3: Omega Sci Fi Fraternity had on my life as well, 596 00:31:54,720 --> 00:31:59,360 Speaker 3: because I learned principles, immutable principles that I've been striving. 597 00:31:58,960 --> 00:32:01,520 Speaker 2: To all life. Come on, cardinals, come on. 598 00:32:02,240 --> 00:32:05,600 Speaker 3: I had a chance to see others who held me accountable. 599 00:32:06,000 --> 00:32:09,320 Speaker 2: Man, and we had the number one TV on the college. 600 00:32:09,680 --> 00:32:09,880 Speaker 1: You know. 601 00:32:09,960 --> 00:32:14,480 Speaker 3: Of course he was a students you know, but that scholarship. 602 00:32:14,680 --> 00:32:19,560 Speaker 3: So I've been truly, truly blessed in my life. So 603 00:32:19,720 --> 00:32:22,640 Speaker 3: this is all a part of again my makeup. The 604 00:32:22,680 --> 00:32:23,640 Speaker 3: guy has blessed me. 605 00:32:23,640 --> 00:32:26,520 Speaker 1: To I tell people all the time that I played 606 00:32:26,640 --> 00:32:28,680 Speaker 1: in eighteen eighty one. Yes, sir, I would not be 607 00:32:28,760 --> 00:32:31,640 Speaker 1: sitting here if I did not plage or makers I 608 00:32:31,760 --> 00:32:36,560 Speaker 1: five and I think they brought uh. I was a 609 00:32:36,560 --> 00:32:40,080 Speaker 1: struggling college student, Yes, sir, My JP was just high 610 00:32:40,200 --> 00:32:43,840 Speaker 1: enough to let you put me online when they put 611 00:32:43,840 --> 00:32:46,720 Speaker 1: me online last lit love online and he told me, 612 00:32:48,600 --> 00:32:51,120 Speaker 1: you told me six weeks run up in thirteen weeks. 613 00:32:51,520 --> 00:32:54,680 Speaker 1: But it changed my life, brother, It changed my life 614 00:32:54,720 --> 00:32:58,480 Speaker 1: and uh and for the better and uh and it 615 00:32:58,640 --> 00:33:00,640 Speaker 1: allows me to have this interview you and I know 616 00:33:00,760 --> 00:33:03,080 Speaker 1: exactly what you're saying when you say it changed your life. 617 00:33:03,320 --> 00:33:06,640 Speaker 1: It changed my life, man, and I and I always 618 00:33:06,680 --> 00:33:09,520 Speaker 1: would know that I cannot. 619 00:33:09,720 --> 00:33:12,160 Speaker 2: I can stutter because I know the different. 620 00:33:11,880 --> 00:33:15,040 Speaker 1: Paths that I could have gone if I didn't plage, 621 00:33:15,040 --> 00:33:17,520 Speaker 1: and they would not be a path. Sitting in Atlanta 622 00:33:17,600 --> 00:33:20,800 Speaker 1: talking to you, you know, being in the position to 623 00:33:21,200 --> 00:33:25,120 Speaker 1: highlight the success of another fellow fraternity brother who plays 624 00:33:25,160 --> 00:33:28,880 Speaker 1: in ninety one, ten years after I played, Sean Michelle. 625 00:33:28,920 --> 00:33:30,800 Speaker 2: He's coming to h He's coming to a. 626 00:33:31,920 --> 00:33:36,560 Speaker 1: In Chicago, y'all, Chicago, Sean Michelle, thank you for coming. 627 00:33:36,600 --> 00:33:40,600 Speaker 2: No Money Making Conversations Master Class, y'all, y'all, Mohammad you said, 628 00:33:40,600 --> 00:33:41,200 Speaker 2: thank you, brother. 629 00:33:41,880 --> 00:33:45,400 Speaker 5: This has been another addition of Money Making Conversations Master 630 00:33:45,480 --> 00:33:49,479 Speaker 5: Class hosted by me Rashaan McDonald. Thank you to our 631 00:33:49,480 --> 00:33:53,560 Speaker 5: guests on the show today, and thank you our listening audience. Now, 632 00:33:53,800 --> 00:33:56,240 Speaker 5: if you want to listen to any episode, I want 633 00:33:56,280 --> 00:33:58,920 Speaker 5: to register to be a guest on my show, visit 634 00:33:59,280 --> 00:34:03,280 Speaker 5: Money Making Conversations Dot com our social media handle is 635 00:34:03,640 --> 00:34:05,120 Speaker 5: Money Making Conversations. 636 00:34:05,400 --> 00:34:08,400 Speaker 2: Join us next week and remember to always leave with 637 00:34:08,480 --> 00:34:09,840 Speaker 2: your gifts. Keep winning