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Speaker 1: We're all figuring it out, and sports shows you that

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Speaker 1: you know that there's no end, there's no like, Oh,

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Speaker 1: that's it, you know, throw the towel, there's just pivots.

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Speaker 2: Hey everyone, Emily here you are listening to episode three

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Speaker 2: seventy eight of Hurdle Wele this focus podcast where I

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Speaker 2: talk to inspirational people about everything from their highest ties

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Speaker 2: and toughest moments to essential tips on how to live happier, healthier,

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Speaker 2: more motivated lives. We all go through our fair share

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Speaker 2: of hurdles. My goal through these conversations is to empower

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Speaker 2: you to better navigate yours and move with intention so

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Speaker 2: that you can stride towards your own big potential and

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Speaker 2: have some fun along the way. For today's episode, I

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Speaker 2: am sitting down with Kate Vernu. She's the director of

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Speaker 2: Woman's Strategy over at Swift And for those that may

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Speaker 2: not be in the loop on what Swift is, don't worry,

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Speaker 2: I've got you. Swift is an online game for cyclists, runners, triathletes,

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Speaker 2: a training platform that enables users to ride and train

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Speaker 2: completely in a virtual world. For those of you that

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Speaker 2: like to gamify your fitness, Swift is basically your b

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Speaker 2: f f now. Of course, Kate gives us the rundown

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Speaker 2: on all things Swift in today's episode, but she also

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Speaker 2: talks to me about how she got into this position

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Speaker 2: to be the person that is advocating for women in

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Speaker 2: cycling at one of the biggest brands in the space.

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Speaker 2: Kate talks about her background as a basketball player and

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Speaker 2: the devastating injury that led her to cycling in the

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Speaker 2: first place. She also talks about the different jobs she's

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Speaker 2: had that led her to where she is now and

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Speaker 2: what it's been like for her to lead this charge

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Speaker 2: as more and more eyes get on women's cycling. We

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Speaker 2: rap about what she sees for the future of the sport,

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Speaker 2: what it was like for Swift to take a gamble

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Speaker 2: becoming the title sponsor of the Tour de France Femme

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Speaker 2: now called the Tour Difference Feen Avic Swift, you don't

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Speaker 2: need to tell me twice. I know my French is superior,

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Speaker 2: and yeah, so much more so tune indicate, appreciate as

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Speaker 2: I did, her mentality around taking big risks and going

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Speaker 2: for things that excite you, and as always, tag the

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Speaker 2: show as you listen over on social at Hurdle Podcast

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Speaker 2: and I am over at Emily Abadi. I want to

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Speaker 2: give some love to the Weekly Hurdle newsletter. It's a

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Speaker 2: substack that I write that comes out every single Friday.

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Speaker 2: It is absolutely free unless you would like to give,

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Speaker 2: totally optional, and it gives you so much of the

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Speaker 2: same inspiration, motivation, things that you love about the show

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Speaker 2: directly to your inbox every single Friday. Also, can't forget

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Speaker 2: gear picks, what I'm reading, what I'm listening to. I'm

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Speaker 2: also talking about that new thing I'm doing every single week.

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Speaker 2: I'm getting really back into the swing of things with

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Speaker 2: that now that it is fall and there's so much

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Speaker 2: fun stuff to do around New York. So if you

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Speaker 2: have suggestions for me, I am all ears. Also, last

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Speaker 2: little bit of housekeeping, I have some fun events happening

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Speaker 2: in the New York area next week. I will be

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Speaker 2: announcing those throughout this week. So, like I said, make

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Speaker 2: sure you're following me over on Instagram over at Emily

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Speaker 2: Body so that you can be kept in the loop

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Speaker 2: to come hang out. You know the hurdlers vibe, you

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Speaker 2: know the deal Again, follow me over at Emily A

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Speaker 2: Body and at Hurdle Podcast. With that, enjoy my conversation

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Speaker 2: with Kate. Let's get to it. Let's get to hurdling today.

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Speaker 2: I am sitting down with Kate Vernu. She is the

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Speaker 2: director of Woman's Strategy at Zwift. Welcome to Hurtle, Kate.

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Speaker 2: How are we doing.

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Speaker 1: I'm great, great to see you. Thank you for having me.

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Speaker 2: Oh my god, your energy is great right now. You're

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Speaker 2: bringing in this like ray of sunshine on this dreary

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Speaker 2: New York day. But a fun day for you because

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Speaker 2: you're not typically in New York.

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Speaker 1: No, I am West Coast these days, but I'm a

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Speaker 1: Jersey girl. I get back here and it feels like home.

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Speaker 1: My heart is full, like my I'm just overstimulated. I

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Speaker 1: absolutely love it stimility.

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Speaker 2: I love being overstay doo. I. You know what, It's

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Speaker 2: so funny. When I was younger, I thrived in this

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Speaker 2: place of overstimulation, and now the way that I crave

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Speaker 2: a refuge after I have to be on for like

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Speaker 2: even two hours, I'm like, Okay, it's time to go

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Speaker 2: back into my bubble. I think that's I think that's

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Speaker 2: what the pandemic did to me.

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Speaker 1: Oh yeah, I actually I completely identify with that. I

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Speaker 1: literally am I'm high energy and I like it. I'm

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Speaker 1: an extrovert. I like a lot of people's their social

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Speaker 1: battery when they go drains and me going out, I

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Speaker 1: feel like it charges me. But I've learned as I've

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Speaker 1: gotten older that I need to make sure that I

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Speaker 1: take that time to tone it down a bit, take

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Speaker 1: a deep breath, you know, because you can get caught

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Speaker 1: in sort of like you know, up up, up, up up,

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Speaker 1: and yeah, get a center yourself from time to time,

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Speaker 1: get to clear head, clear deep breaths, and then go

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Speaker 1: for it. But it's fun, It's like you know, it's

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Speaker 1: it's fun kind of living on those edges a little.

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Speaker 2: Bit, oh one hundred percent. And those edges are edges

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Speaker 2: that you are wildly familiar with. Considering that you yourself have

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Speaker 2: been a very active individual since you've been quite young, yep.

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Speaker 2: For you. Now, how do you think that your background

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Speaker 2: as an athlete has played into the way that you

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Speaker 2: are today? Yeah?

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Speaker 1: Well, at first I thought it was, you know, the

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Speaker 1: ability to set a goal and work towards it and

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Speaker 1: be able to practice every day and to be able

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Speaker 1: to show up on game day to you know, to

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Speaker 1: for all the pieces to fit in. But I think

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Speaker 1: what actually is the most valuable thing is learning how

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Speaker 1: to get over injuries, to get over disappointment, to work

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Speaker 1: through team or coach drama, to learn how to navigate

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Speaker 1: the hardest situations. The training actually was the easiest part

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Speaker 1: for me. That comes naturally. I get up and I

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Speaker 1: just want to run, walk, bike, like get out there.

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Speaker 1: That's the easy part for me. But the head game

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Speaker 1: of you know, overcoming those obstacles, overcoming you know, like

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Speaker 1: questioning if I can do it, and you know what's

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Speaker 1: next if I can't, and things like that is where

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Speaker 1: I've really seen the most growth.

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Speaker 2: Do you remember the first time in your athleticism, and

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Speaker 2: I'm assuming it's you know, if not in college playing

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Speaker 2: basketball before that, that you had to face an adversity

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Speaker 2: moment that really taught you the importance of picking yourself

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Speaker 2: back up.

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Speaker 1: Oh yeah, oh yeah. So my life, like, I come

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Speaker 1: from a full on basketball family. My dad was a

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Speaker 1: Hall of Fame Wheret Boston College. Two older brothers played.

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Speaker 1: All we did was played basketball, and I loved every second.

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Speaker 1: But it was my full identity and I played all

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Speaker 1: through I just had, you know, wonderful I played all

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Speaker 1: through high school. It was just glorious. It was fun.

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Speaker 1: It was like everything was so positive. And I got

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Speaker 1: to college and I'm playing Actually even got like Ivy

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Speaker 1: League Rookie of the Year my first year. Everything was

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Speaker 1: just going swimmingly, and then it all came crashing down. Yeah,

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Speaker 1: and it was knee surgeries. It was you know, tormniscuses.

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Speaker 1: It was missing one season, then getting right back at

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Speaker 1: it and then getting the next knee went and it

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Speaker 1: was just all of a sudden, I felt so lost.

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Speaker 1: I felt so lost. I didn't know who I was.

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Speaker 1: I literally had to give up basketball. It was pretty

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Speaker 1: much done, and that was all I was. You know,

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Speaker 1: that I was completely wrapped up in it so much

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Speaker 1: that I didn't know who I was outside of it.

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Speaker 1: And that was the biggest growth of my life those

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Speaker 1: couple of years. And honestly, it started with like truly

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Speaker 1: depression and really, you know, feeling very alienated from myself,

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Speaker 1: feeling a bit lost, and slowly building up and learning

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Speaker 1: that I was so much bigger than just a basketball

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Speaker 1: player or just a student or you know, and just

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Speaker 1: learning how to rethink about myself. Was that. It was

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Speaker 1: a tough process, but I look back now and I'm like, wow,

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Speaker 1: I'm so glad I went through that VT because some

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Speaker 1: people don't go through that until you know, midlife. And

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Speaker 1: so I feel like those lessons that I learned early on,

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Speaker 1: and it was sport that brought me back. It was

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Speaker 1: I started to bike and it just started as like

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Speaker 1: a fun hobby and I guess kept going.

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Speaker 2: So before I hear more about the biking, thank you

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Speaker 2: for sharing that. I can't even at that time when

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Speaker 2: you were going through that, mental health wasn't really something

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Speaker 2: that anybody talked about. How did that make you feel?

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Speaker 1: Like?

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Speaker 2: Did you feel like something was genuinely wrong with you?

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Speaker 1: Oh? Yeah, I absolutely did, you know. And it's funny

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Speaker 1: because we didn't have like a sports psychologist, you know.

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Speaker 1: I remember I had a wonderful like trainer, our trainer

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Speaker 1: that like worked on our you know, like taped our

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Speaker 1: ankles and things like that, and she would have the

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Speaker 1: deep talks with me and I, you know, I had

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Speaker 1: great friends to rely on. Actually, one of my best friends,

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Speaker 1: my teammate, Julia Motto, is now like the psychologist for

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Speaker 1: the LPGA, and she was my psychologist through college. And

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Speaker 1: if it weren't for all that kind of help outside

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Speaker 1: of it, I'm not sure I would have gotten past it. Yeah,

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Speaker 1: but yeah, it's yeah, it's uh, definitely. I look back

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Speaker 1: and I'm just like, yeah, I almost don't recognize that person.

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Speaker 2: M And that's such a beautiful thing, as you mentioned,

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Speaker 2: getting the opportunity to have that adversity so early on,

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Speaker 2: but when you're in a you don't think of it

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Speaker 2: like that.

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Speaker 1: Yeah, definitely not. I had no idea how strong I

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Speaker 1: was then. I thought, you know, I had in my head,

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Speaker 1: you know that it was failure. It wasn't like, you know,

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Speaker 1: anything beyond that was sort of like, yeah, I wasn't

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Speaker 1: where I needed to be. And yeah, but that that's

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Speaker 1: a good place to start.

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Speaker 2: That's a good place to start. Well because at that time,

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Speaker 2: I'm sure you imagined going on to play in Yeah, I.

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Speaker 1: Thought I was gonna play in Europe. I thought, you know,

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Speaker 1: I didn't know where it was gonna end. You know.

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Speaker 1: That was the cool thing too, is that, you know,

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Speaker 1: when I was in high school, I was in high school,

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Speaker 1: the WNBA started, so there was no end to our

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Speaker 1: basketball dreams. Like it really felt like it's funny when

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Speaker 1: I we'll talk about it when we get into cycling,

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Speaker 1: but basketball to me, I always felt like pretty equal

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Speaker 1: opportunity at that time. I mean we now know that

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Speaker 1: they were paid nothing and you know all the you

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Speaker 1: know the challenges of the w early WNBA, But at

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Speaker 1: the time, it just felt like there was no end

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Speaker 1: to my sport dreams. And I had the same opportunity

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Speaker 1: as my brothers playing college, play after college. So that

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Speaker 1: and I took a lot of that into the next.

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Speaker 2: Sport, into the next sport. So how do you first

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Speaker 2: come into psych lane. You're dealing with this injury, you're frustrated,

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Speaker 2: you're feeling a little bit beside yourself, and somehow you

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Speaker 2: find your way onto a bike.

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Speaker 1: Yeah. And I always had a bike growing up, but

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Speaker 1: like I never you know, identified as a cyclist. I

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Speaker 1: mean I just much different class on your bike, Like

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Speaker 1: you know, you train on your bike a little bit.

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Speaker 1: Like for basketball when I was hurt, I'd wheel an

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Speaker 1: exercise bike into the gym and I'd ride the bike

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Speaker 1: while they played. It was always just like a like

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Speaker 1: a tool a vehicle. And I met my husband in Providence,

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Speaker 1: Rhode Island, and he was a skateboarder and I was

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Speaker 1: a basketball player, and we somehow got on bikes together.

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Speaker 1: We went for like a bike ride on this beautiful

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Speaker 1: bike path in Providence, the East Bay Bike Path, And

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Speaker 1: next thing you know, we got fixie bikes, like you know,

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Speaker 1: the city bikes that you rip around the city on.

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Speaker 1: And then we just kept going for longer and longer rides.

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Speaker 1: I think it was like my inner athlete was coming

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Speaker 1: out again, and I just wanted more out of it.

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Speaker 1: So I just kind of kept stepping it up until

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Speaker 1: I was actually working in Pennsylvania at like I think

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Speaker 1: I was at GSI Commerce, like a small startup, and

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Speaker 1: one of my friends invited me to a bike race.

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Speaker 1: They knew we rode bikes, and they invited me to

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Speaker 1: this Philly bike race and it was a huge deal.

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Speaker 1: I didn't know it at the time. And I went

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Speaker 1: to this bike race and I see like a pack

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Speaker 1: of guys go by. I'm like, this is so cool,

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Speaker 1: And then like ten minutes later, a pack of women

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Speaker 1: went by. And I literally did not know women really

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Speaker 1: race bikes. I had no I mean I maybe saw

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Speaker 1: it in the Olympics, but we didn't really there was

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Speaker 1: no like cycling bike racing on TV or anything. So uh,

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Speaker 1: I was like, wow, I want to do that. I

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Speaker 1: really want to do that. Because I had been just

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Speaker 1: going harder and harder on the bike, and I kind

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Speaker 1: of had a natural gift for it. Yeah, I liked it.

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Speaker 1: I enjoyed it. It was like that dopamine was coming

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Speaker 1: back and that energy was coming back. And so three

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Speaker 1: years later I was in that race.

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Speaker 2: It was in that race I said there one day,

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Speaker 2: what was the You said you had a natural gift

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Speaker 2: for it, But did you find anything about it quite

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Speaker 2: challenging at first?

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Speaker 1: Yeah? Oh, absolutely. There's a very steep, like learning curve

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Speaker 1: totor cycling. You know, the getting comfortable riding handlebar and

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Speaker 1: handlebar next to people diving into corners and you know,

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Speaker 1: leaning your bike over going at you know, speeds up

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Speaker 1: to fifty sixty miles an hour downhill. Things like that

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Speaker 1: were incredibly intimidating. But honestly, I do need like a

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Speaker 1: lot of simulation, and I think that that side of it,

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Speaker 1: the risk taking and the speed, fed me and I

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Speaker 1: really did enjoy it. And I have a good engine.

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Speaker 1: I didn't realize that I have a pretty strong like

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Speaker 1: VO two system, and that I am actually an endurance athlete.

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Speaker 1: I think it actually made me good in basketball that

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Speaker 1: in the fourth quarter I was pretty fresh and I always.

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Speaker 1: I loved practice. They used to run back and forth

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Speaker 1: to practice, so it was a great place to channel

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Speaker 1: that energy I had. And while it was incredibly challenging

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Speaker 1: early on because also just knowing what to do and

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Speaker 1: how to do it you have to completely self fund yourself.

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Speaker 1: My husband was very much supportive at the time because

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Speaker 1: he saw he knew that I had talent, and he

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Speaker 1: was like, I just have to see what you can

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Speaker 1: do with this.

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Speaker 2: Yeah, And so for you it wasn't it started to

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Speaker 2: not just be a hobby. Oh no, It started to

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Speaker 2: be like, no, like I want to see how far

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Speaker 2: I can take this. Yeah, for sure.

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Speaker 1: Think about it too. At the time, like I was,

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Speaker 1: I had like kind of pro numbers. I was like,

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Speaker 1: I want to be a pro cyclist because my pro

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Speaker 1: basketball dreams got shattered and I was like, here's my

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Speaker 1: my next chance. I can be a pro cyclist. So

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Speaker 1: within a couple of years I was a pro cyclist,

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Speaker 1: like quote unquote on a professional team, racing at that level,

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Speaker 1: but not making it.

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Speaker 2: I was gonna say, so are the air quotes? Basically

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Speaker 2: because there were no dollars to go along with the title.

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Speaker 1: No dollars. I know you recently talked to Kristin Faukner,

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Speaker 1: one of my idols. She's absolutely incredible and and you know,

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Speaker 1: just a couple of years ago she's like, you know,

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Speaker 1: one of the tops in the game, and she was

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Speaker 1: made seven grand. This is just a couple of years ago.

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Speaker 1: So fifteen years ago nothing like nothing. Only the top

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Speaker 1: top riders were making you know, ten to twenty grand maybe,

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Speaker 1: like the top riders in the world. So like domestic

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Speaker 1: US riders like, yeah, if you're not literally winning the

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Speaker 1: national championship, you're not making a dime, so you're paying

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Speaker 1: for everything out of your own pocket and you're risking

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Speaker 1: your life your body every race. It's really hard. You

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Speaker 1: crash a lot, Like in one season, you'll crash, you know,

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Speaker 1: three or five times, you know, going down with you know,

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Speaker 1: hitting the pavement hard, sometimes getting run over by other bikes,

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Speaker 1: falling with a machine.

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Speaker 2: It's gnarly what happened to you the first time of

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Speaker 2: that happened to you?

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Speaker 1: Ooh, yeah, you always have to get over your first crash.

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Speaker 1: It's like you're up and then all of a sudden

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Speaker 1: you're down and you're on the ground and you're you

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Speaker 1: have this moment where you're like okay, am I okay,

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Speaker 1: you know, it's like my head okay, like is everything moving,

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Speaker 1: like you kind of do a quick self check, and

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Speaker 1: then the bike check is a bike okay, the bikes

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Speaker 1: are but you know my bikes were more expensive than

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Speaker 1: my car. Yeah, so yeah, and then you get back

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Speaker 1: on the bike and it's literally getting back on the horse.

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Speaker 1: And depending on the severity of the crash, is like

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Speaker 1: the recovery between your body and your mind. And sometimes

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Speaker 1: it takes a little bit to get up to that

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Speaker 1: confidence again, get up to that speed again, get up

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Speaker 1: to that closeness that you know, handlebar at handlebar, But

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Speaker 1: you do, and you learned real quick, like how resilient

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Speaker 1: you are. Yeah, And it's amazing in bike races to

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Speaker 1: see people go crashing down at like you know, forty

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Speaker 1: k an hour or twenty five thirty miles an hour

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Speaker 1: and get right back up on their bike and go yeah,

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Speaker 1: you know, and they're like, you know, sometimes like they're

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Speaker 1: missing skin all the way down their leg or shoulder,

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Speaker 1: you know.

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Speaker 2: Like I'm trumped running but I'm like even thinking about

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Speaker 2: like my like desire to avoid all confrontation, like if

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Speaker 2: I know, like something's on my phone that I don't

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Speaker 2: want to see, Like I'll just like leave my phone

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Speaker 2: in the other room for twenty minutes. Like so the

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Speaker 2: idea of crashing at twenty five thirty miles and then

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Speaker 2: being like nope, like you have to get immediately back

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Speaker 2: on the bike. Talk about an apple lesson from the right.

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Speaker 1: Biking is like just cycling, and like racing and training

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Speaker 1: and stuff is like the best metaphor for life, you know,

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Speaker 1: because like the harder you work, the higher you go.

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Speaker 1: You know, when you you know, you have to work

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Speaker 1: really hard to get to the top of the mountain

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Speaker 1: to enjoy the view. There's a million things that cycling

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Speaker 1: can teach you in life. And one of the best

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Speaker 1: quotes is like Greg Lemon quote that says, like it

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Speaker 1: you know, it doesn't get easier, you just get faster.

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Speaker 2: Yeah, And so for you, you put your all into

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Speaker 2: this sport and you get to a place where you realize, like,

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Speaker 2: I can only take it so far, yep, talk to

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Speaker 2: me about that.

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Speaker 1: Yeah, I recognize that I was I was close to

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Speaker 1: thirty years old, I think maybe maybe just around thirty,

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Speaker 1: and that was a bit too old honestly to get

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Speaker 1: into it. If I was like the absolute best. I

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Speaker 1: might have had a chance, but I was very good,

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Speaker 1: but not quite good enough to get on a European

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Speaker 1: team and have that opportunity. And I read organized. I

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Speaker 1: just had to get back to work, Like I couldn't

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Speaker 1: keep doing this. I had a couple of concussions. It

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Speaker 1: was taking a toll on my body, and I realized

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Speaker 1: that it just was not a sustainable career.

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Speaker 2: How did the concussion How did the concussions like manifest

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Speaker 2: for you? Like, how did that play out for you?

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Speaker 1: Oh? It was tough. I had one where I was

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Speaker 1: completely blacked out and woke up in the hospital and

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Speaker 1: had no idea what happened. Things like that. It was

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Speaker 1: hard because you have to really take your time getting back.

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Speaker 1: Concussion protocol at the time is not where is that

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Speaker 1: today too? So I mean I don't even know if

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Speaker 1: I just had, you know, three concussions right totally. So yeah,

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Speaker 1: you have to really be careful with that. And it

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Speaker 1: was hard, you know, like just the coming back from

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Speaker 1: it and then also, like I said, building that confidence up again,

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Speaker 1: do it again. And I think as a thirty year

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Speaker 1: old person that you know, wanted a career ahead of me,

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Speaker 1: I also recognized that that was not a risk. I

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Speaker 1: was going to be continued really willing to take them

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Speaker 1: because it is like in the sport, you better. You

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Speaker 1: got to be comfortable with crashing and you know, and

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Speaker 1: that's I think I got to a point where I

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Speaker 1: was like, yeah, I gotta I gotta move on.

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Speaker 2: Yeah, And so did moving on from cycling feel like

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Speaker 2: moving on from basketball.

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Speaker 1: No. This is the cool thing is that in cycling

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Speaker 1: I started out, as you know, going after competition and

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Speaker 1: wanting to be the best and race, and in that

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Speaker 1: process I discovered the cycling community and all the other

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Speaker 1: things you can do on bikes, travel with bikes and

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Speaker 1: go on adventures and just general fitness. And it's just

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Speaker 1: enjoying like a three hour ride with friends on a

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Speaker 1: Saturday and stopping for coffee. It was transformative like those

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Speaker 1: you know, like it was exercise like I never knew

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Speaker 1: that was. It fed my soul, you know, as well

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Speaker 1: as you know my heart legs. And I absolutely fell

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Speaker 1: in love with that side of the sport because it

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Speaker 1: kept introducing me to new people, places and then jobs.

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Speaker 1: And I started out, I started working in cycling just

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Speaker 1: as a natural thing. I was sort of I was

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Speaker 1: training at racing at a belodrome and they needed a

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Speaker 1: marketing director and I started there.

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Speaker 2: I needed a front and director and I said, sure,

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Speaker 2: why not. Now, obviously your interest for the sport makes

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Speaker 2: you a good candidate to work within the sport. But

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Speaker 2: talk about the other fundamentals that were necessary for that job.

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Speaker 2: Did you walk in and you said, I might not

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Speaker 2: know this, but I will figure it.

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Speaker 1: Out absolutely, Because I did not study marketing. I studied

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Speaker 1: modern culture and media. It was essentially like film studies.

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Speaker 1: But I'm a people person and I love to learn,

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Speaker 1: and I saw this opportunity of this beautiful belodrome in

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Speaker 1: Pennsylvania that had Friday night racing that was super family

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Speaker 1: friendly and enjoyable and had world class athletes coming like

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Speaker 1: from all over the globe. Athletes were coming to race

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Speaker 1: at Teatown on Friday nights under the lights, and it

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Speaker 1: was a beautiful thing. And cycling is can be a

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Speaker 1: tricky spectator sport, you know, because you think about the

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Speaker 1: Tour de France and you know you're standing outside of

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Speaker 1: the road and they go buy and that's okay, you know,

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Speaker 1: and watching it on TV, there's a lot of nuance

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Speaker 1: to learning how to watch cycling. But I felt like

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Speaker 1: at a velodrome, you have this container, you know, you

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Speaker 1: have an amazing way to see the whole race and

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Speaker 1: to get to know the athletes, and it's a great

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Speaker 1: introduction to watching bike racing. And I really enjoyed it.

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Speaker 1: So I enjoyed promoting it. I was a natural promoter.

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Speaker 1: Even in college. I did, like I promoted fashion shows

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Speaker 1: and I did pop up stores, and you know, I

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Speaker 1: like producing, like putting things together, I like showcasing talent,

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Speaker 1: and so this was a wonderful opportunity to do that

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Speaker 1: and it came very naturally. And I like people. I

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Speaker 1: like to write, I like to communicate, So I enjoyed

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Speaker 1: writing the weekly newsletters and the press releases and getting

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Speaker 1: the storytelling behind the athlete. You know, these athletes coming

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Speaker 1: all the way from New Zealand to race in a

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Speaker 1: tiny in the cows and cornfields of Pennsylvania.

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Speaker 2: The cows and corn fields. But so, what I'm hearing

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Speaker 2: you say is that you learned a lot, so much.

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Speaker 1: Yeah, so much, And yeah, and I kept meeting people

433
00:22:18,520 --> 00:22:23,120
Speaker 1: because I'm just a natural connector, you know, in situations,

434
00:22:23,160 --> 00:22:25,280
Speaker 1: I'm the one that kind of walks over and introduces

435
00:22:25,320 --> 00:22:27,879
Speaker 1: myself and I want to hear your story right, yeah,

436
00:22:27,920 --> 00:22:30,240
Speaker 1: And that you know, led to then my next job

437
00:22:30,280 --> 00:22:32,920
Speaker 1: working in bike tours. I had an opportunity to work

438
00:22:32,920 --> 00:22:35,360
Speaker 1: in bike tours and the same thing, I was marketing

439
00:22:35,359 --> 00:22:38,240
Speaker 1: director for the bike tours. This is basically bringing people

440
00:22:38,359 --> 00:22:42,280
Speaker 1: mostly from the US to Europe to ride the classic

441
00:22:42,600 --> 00:22:44,679
Speaker 1: climbs of the Tour de France, the Alps and the

442
00:22:44,720 --> 00:22:48,040
Speaker 1: Pyrenees and the Italian Dolomites, the people that wanted to

443
00:22:48,040 --> 00:22:51,399
Speaker 1: go conquer an epic adventure for a week. And because

444
00:22:51,400 --> 00:22:52,920
Speaker 1: I had just come from racing as well, it was

445
00:22:52,960 --> 00:22:55,439
Speaker 1: really fit. So I also would like help lead the

446
00:22:55,480 --> 00:22:58,680
Speaker 1: tours and guide and I enjoyed that so much too,

447
00:22:58,800 --> 00:23:01,080
Speaker 1: because you know, there's is there something about going on

448
00:23:01,119 --> 00:23:03,439
Speaker 1: a bike ride with somebody, a really hard, like one

449
00:23:03,520 --> 00:23:09,680
Speaker 1: hundred mile bike ride. You go through so many emotions, moments,

450
00:23:10,119 --> 00:23:12,160
Speaker 1: somebody breaks down at some point and the other person

451
00:23:12,160 --> 00:23:13,119
Speaker 1: has to kind of lift them up.

452
00:23:13,160 --> 00:23:13,800
Speaker 2: Oh totally.

453
00:23:13,960 --> 00:23:16,560
Speaker 1: It's like you it's therapy. It's like by the end

454
00:23:16,560 --> 00:23:19,440
Speaker 1: of it, you know each other so much better. You

455
00:23:19,480 --> 00:23:22,800
Speaker 1: grow together, you celebrate together, you suffer together, and that

456
00:23:22,840 --> 00:23:24,879
Speaker 1: shared suffering that a lot of us know and endurance

457
00:23:24,920 --> 00:23:28,639
Speaker 1: sports is really bonding and it became one of my

458
00:23:28,680 --> 00:23:31,480
Speaker 1: really favorite things working in bike tours. Every job I

459
00:23:31,560 --> 00:23:33,760
Speaker 1: kind of picked up new skills. And my skill in

460
00:23:33,880 --> 00:23:37,439
Speaker 1: bike tours was like when you get like you have

461
00:23:37,480 --> 00:23:40,320
Speaker 1: a guy that like got really grumpy on a climb

462
00:23:40,359 --> 00:23:42,399
Speaker 1: and he just wants, like a hurt animal, wants to

463
00:23:42,400 --> 00:23:44,560
Speaker 1: be left alone, Like don't stop talking to me as

464
00:23:44,600 --> 00:23:47,000
Speaker 1: I'm like, you know, cheery, like you know, really super fit,

465
00:23:47,080 --> 00:23:49,439
Speaker 1: like climbing next to him and like hey, so like

466
00:23:49,600 --> 00:23:51,000
Speaker 1: you know, what do you think of this view? And

467
00:23:51,359 --> 00:23:53,919
Speaker 1: he just wants to be left alone and you have

468
00:23:53,960 --> 00:23:55,439
Speaker 1: to kind of figure out a way to crack that

469
00:23:55,480 --> 00:23:58,480
Speaker 1: egg and get him out of his own head. And

470
00:23:58,600 --> 00:24:01,239
Speaker 1: I really enjoyed that. You know, to usually ask them

471
00:24:01,240 --> 00:24:04,160
Speaker 1: about their kids, ask them about their pets, asking about

472
00:24:04,160 --> 00:24:07,359
Speaker 1: something outside themselves, and then all of a sudden, you

473
00:24:07,359 --> 00:24:10,760
Speaker 1: know they can you know, rise above the immediate pain,

474
00:24:11,640 --> 00:24:15,040
Speaker 1: see like the bigger picture, settle in, you know, and

475
00:24:15,200 --> 00:24:15,960
Speaker 1: just refhraate.

476
00:24:16,200 --> 00:24:18,560
Speaker 2: It's such a valuable skill I'll never forget. I think

477
00:24:18,600 --> 00:24:20,840
Speaker 2: I was working at self, So this must be like

478
00:24:21,080 --> 00:24:24,439
Speaker 2: twenty sixteen, and that's like when the term like sweat

479
00:24:24,480 --> 00:24:27,840
Speaker 2: working was really big. Everyone needed to like go to

480
00:24:27,960 --> 00:24:30,600
Speaker 2: a workout class with their colleagues, and it was because

481
00:24:30,880 --> 00:24:34,480
Speaker 2: there's so much research around exactly what you're talking about about,

482
00:24:34,520 --> 00:24:38,359
Speaker 2: this idea that when you do hard things with other people,

483
00:24:38,480 --> 00:24:43,359
Speaker 2: it opens you up beyond maybe your typical boundaries to

484
00:24:43,640 --> 00:24:48,440
Speaker 2: try something new, say something different, new connections, etc. And

485
00:24:48,480 --> 00:24:52,800
Speaker 2: so for you learning how to help people get outside

486
00:24:52,800 --> 00:24:56,639
Speaker 2: of their shell, what a special gift opportunity? Do you

487
00:24:56,760 --> 00:24:59,600
Speaker 2: recall maybe someone that's done that for you?

488
00:25:00,119 --> 00:25:03,520
Speaker 1: Absolutely so many times. Honestly, a lot of times it's

489
00:25:03,520 --> 00:25:06,600
Speaker 1: my husband. He is like, I'm the fiery one, you know,

490
00:25:06,640 --> 00:25:09,399
Speaker 1: I swing a little bit more up and down, and

491
00:25:09,480 --> 00:25:15,040
Speaker 1: he is solid and sweet, and sometimes he just can

492
00:25:15,080 --> 00:25:19,280
Speaker 1: say something very simple that just immediately takes me out

493
00:25:19,280 --> 00:25:21,200
Speaker 1: of that you know kind of fight.

494
00:25:21,119 --> 00:25:25,080
Speaker 2: Or flight, the fighter flight. We know the fighter flight, well,

495
00:25:26,000 --> 00:25:27,720
Speaker 2: I want to talk about the fighter flight. That's so

496
00:25:27,840 --> 00:25:31,040
Speaker 2: interesting and I feel like, especially as an endurance athlete,

497
00:25:31,160 --> 00:25:33,800
Speaker 2: it's like you know how to live in that place

498
00:25:33,840 --> 00:25:38,560
Speaker 2: of discomfort quite well, but we also learn over time

499
00:25:38,720 --> 00:25:43,080
Speaker 2: that living in that place isn't the healthiest thing. So

500
00:25:43,840 --> 00:25:47,560
Speaker 2: you are leaving these bike chores, you are writing often,

501
00:25:47,600 --> 00:25:49,719
Speaker 2: you're getting to live your passion and also learn all

502
00:25:49,800 --> 00:25:53,520
Speaker 2: these new things. When do you learn or when do

503
00:25:53,680 --> 00:25:56,160
Speaker 2: you start to come to this place where like, okay,

504
00:25:56,160 --> 00:25:57,560
Speaker 2: maybe it's time to graduate from here.

505
00:25:57,800 --> 00:26:02,000
Speaker 1: Yeah. I think it was actually more about what was

506
00:26:02,040 --> 00:26:04,879
Speaker 1: the next opportunity going to be? Yeah, you know, instead

507
00:26:04,920 --> 00:26:07,320
Speaker 1: of sort of saying I'm done with this, something else

508
00:26:07,400 --> 00:26:10,600
Speaker 1: came up that was really exciting. And it came up

509
00:26:10,680 --> 00:26:15,639
Speaker 1: because I was going after some good business. I was

510
00:26:15,680 --> 00:26:18,120
Speaker 1: working for these bike tours. We are the vip tour

511
00:26:18,160 --> 00:26:20,760
Speaker 1: operator to the Men's Tour de France, like, you know,

512
00:26:20,840 --> 00:26:23,640
Speaker 1: the biggest bike race, one of the biggest of sports

513
00:26:23,640 --> 00:26:26,760
Speaker 1: events in the world, and I'm taking people for their

514
00:26:26,880 --> 00:26:30,399
Speaker 1: dream trips to the tour. And I started to notice

515
00:26:30,920 --> 00:26:33,840
Speaker 1: as the marketing director that a lot of my clients

516
00:26:34,240 --> 00:26:37,440
Speaker 1: on Strava, they were doing this thing called zwift. So Strava,

517
00:26:37,480 --> 00:26:40,920
Speaker 1: you know, is how we track our cycling and running

518
00:26:40,960 --> 00:26:44,800
Speaker 1: and hiking. And I saw that a lot of my

519
00:26:44,840 --> 00:26:48,639
Speaker 1: clients were doing indoor training cycling training using like a

520
00:26:48,720 --> 00:26:51,040
Speaker 1: video game. I was like, what is this and this

521
00:26:51,080 --> 00:26:53,600
Speaker 1: is like ten years ago and I look it up

522
00:26:53,640 --> 00:26:55,960
Speaker 1: and it's this company called Swift and it you know,

523
00:26:56,000 --> 00:26:58,840
Speaker 1: their goal was to make indoor cycling fun. And they

524
00:26:58,920 --> 00:27:00,920
Speaker 1: literally built a video game where you put your bike

525
00:27:00,960 --> 00:27:02,960
Speaker 1: on a trainer inside and you're riding in a virtual

526
00:27:02,960 --> 00:27:05,600
Speaker 1: world with other people. And a lot of people were

527
00:27:05,600 --> 00:27:09,440
Speaker 1: doing it. Caught on like fire back in like twenty fifteen,

528
00:27:10,119 --> 00:27:12,040
Speaker 1: and I sent them an email. I had just moved

529
00:27:12,080 --> 00:27:14,359
Speaker 1: to La. I saw that they were in La. I

530
00:27:14,400 --> 00:27:17,040
Speaker 1: sent them an email to Partnerships at Swift and I said, Hey,

531
00:27:17,240 --> 00:27:19,399
Speaker 1: I'm Kate. I worked for this amazing bike tour company.

532
00:27:20,400 --> 00:27:22,479
Speaker 1: Why don't we do like a challenge together on Strava

533
00:27:22,520 --> 00:27:25,960
Speaker 1: where you have to ride x amount in Swift for

534
00:27:26,000 --> 00:27:29,560
Speaker 1: a chance to win the Dream Trip, the IP trip

535
00:27:29,600 --> 00:27:32,119
Speaker 1: to the Tour de France. And they wrote me right

536
00:27:32,160 --> 00:27:33,639
Speaker 1: back and they're like, we love it. Why don't you

537
00:27:33,680 --> 00:27:37,120
Speaker 1: come down the office? And so I did and I got,

538
00:27:37,200 --> 00:27:39,879
Speaker 1: you know, and I met the guys there. It was

539
00:27:39,880 --> 00:27:43,639
Speaker 1: great because a couple of them knew the same people

540
00:27:43,640 --> 00:27:46,199
Speaker 1: that I knew from back in the cows and cornfields

541
00:27:46,200 --> 00:27:50,040
Speaker 1: of Pennsylvania, and all those connections that I had been

542
00:27:50,119 --> 00:27:54,800
Speaker 1: making came to Fruition and created this other opportunity just

543
00:27:54,840 --> 00:27:56,920
Speaker 1: to really connect with those guys. Yeah, and they had

544
00:27:56,960 --> 00:27:59,800
Speaker 1: just started this company. It was probably like thirty people

545
00:28:00,560 --> 00:28:03,359
Speaker 1: and we got to know each other, started riding bikes together,

546
00:28:03,400 --> 00:28:05,639
Speaker 1: and then a couple months later they had an opportunity

547
00:28:05,680 --> 00:28:08,600
Speaker 1: that they then approached me about, and that was to

548
00:28:08,840 --> 00:28:13,120
Speaker 1: help them launch the Swift Academy, which was this groundbreaking

549
00:28:13,160 --> 00:28:18,400
Speaker 1: program to It was a global talent ID competition in

550
00:28:18,440 --> 00:28:20,639
Speaker 1: the video game, So from the comfort of your home,

551
00:28:21,080 --> 00:28:23,760
Speaker 1: you got to try out to win a professional cycling

552
00:28:23,800 --> 00:28:29,080
Speaker 1: contract with a pro women's team. And that program was,

553
00:28:29,320 --> 00:28:31,880
Speaker 1: you know, sort of like you know the onset of

554
00:28:32,200 --> 00:28:35,119
Speaker 1: HOUSEWIF got really into women's cycling, and they brought me

555
00:28:35,160 --> 00:28:38,480
Speaker 1: on to run the program because I had raced that

556
00:28:38,560 --> 00:28:40,800
Speaker 1: I knew the cycling world really well, that I had

557
00:28:40,800 --> 00:28:43,080
Speaker 1: the right kind of energy to tackle something like that,

558
00:28:44,040 --> 00:28:46,960
Speaker 1: And for me, it was so exciting that a company

559
00:28:47,040 --> 00:28:51,520
Speaker 1: was looking at things differently that my failed ambition in cycling.

560
00:28:51,560 --> 00:28:52,760
Speaker 1: I was like, Oh, maybe I can make it better

561
00:28:52,800 --> 00:28:54,920
Speaker 1: for somebody else. There's a tryout, Like if I could

562
00:28:54,920 --> 00:28:57,720
Speaker 1: try out from my house ten years before that, I

563
00:28:57,800 --> 00:29:00,320
Speaker 1: might have made a pro team. And I love the

564
00:29:00,320 --> 00:29:02,680
Speaker 1: idea that somebody was creating new pathways that we were

565
00:29:02,800 --> 00:29:06,520
Speaker 1: rethinking how to get into the sport and how you know,

566
00:29:06,720 --> 00:29:08,600
Speaker 1: you don't have to exactly live in the right place

567
00:29:08,640 --> 00:29:11,880
Speaker 1: in the world to make it into this sport that

568
00:29:11,920 --> 00:29:14,640
Speaker 1: you could potentially, you know, do it from you know talent,

569
00:29:14,840 --> 00:29:17,040
Speaker 1: get talent id'ed from.

570
00:29:17,080 --> 00:29:20,960
Speaker 2: Indeed, there is so much alignment here, oh Ma, it's crazy.

571
00:29:21,040 --> 00:29:26,840
Speaker 2: And as you speak about this, your energy is contagious

572
00:29:27,000 --> 00:29:31,480
Speaker 2: and it is such a holistic example of energy attracts.

573
00:29:31,560 --> 00:29:37,880
Speaker 2: Like energy. You were excited about the opportunity to take

574
00:29:37,920 --> 00:29:42,000
Speaker 2: what you were doing and offer that to others, and

575
00:29:42,040 --> 00:29:44,760
Speaker 2: you found people that liked what you were doing and

576
00:29:45,320 --> 00:29:48,040
Speaker 2: it worked. And it's not surprising that it worked because

577
00:29:48,360 --> 00:29:51,320
Speaker 2: you all had a common mutual goal, which was we

578
00:29:51,360 --> 00:29:54,000
Speaker 2: want to get as many people as we can involved

579
00:29:54,000 --> 00:29:54,200
Speaker 2: in this.

580
00:29:54,560 --> 00:29:57,720
Speaker 1: Absolutely, I love the sport. It had given me so much,

581
00:29:58,400 --> 00:30:01,160
Speaker 1: and this company was trying to make it more accessible,

582
00:30:01,240 --> 00:30:04,320
Speaker 1: more inclusive. They were breaking down some of the barriers

583
00:30:04,360 --> 00:30:08,479
Speaker 1: that so many people and especially so many women faced.

584
00:30:14,240 --> 00:30:17,160
Speaker 2: Taking a break from today's episode to give some love

585
00:30:17,240 --> 00:30:20,680
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586
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587
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588
00:30:28,960 --> 00:30:33,560
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589
00:30:33,600 --> 00:30:36,880
Speaker 2: six or seven years now. Now, the end of the

590
00:30:36,920 --> 00:30:39,960
Speaker 2: year could bring stress and disrupted habits. And the good

591
00:30:40,000 --> 00:30:42,880
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592
00:30:43,040 --> 00:30:48,400
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593
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594
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595
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596
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597
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598
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599
00:31:13,640 --> 00:31:17,560
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600
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601
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602
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603
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604
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605
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606
00:31:43,080 --> 00:31:46,680
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607
00:31:46,800 --> 00:31:50,600
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608
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609
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610
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611
00:32:01,040 --> 00:32:04,840
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612
00:32:05,080 --> 00:32:07,080
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613
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614
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Speaker 2: two when you first subscribe today? Would you say that

615
00:32:21,760 --> 00:32:23,320
Speaker 2: you're good at celebrating yourself.

616
00:32:24,880 --> 00:32:27,160
Speaker 1: I probably could be a little bit better. I'm always

617
00:32:27,200 --> 00:32:29,240
Speaker 1: kind of I move fast and I'm onto the next thing.

618
00:32:29,320 --> 00:32:33,160
Speaker 1: I'm hard on myself. I do, though, I do. I

619
00:32:33,200 --> 00:32:37,240
Speaker 1: do celebrate moments. I do. Like you know, we'll probably

620
00:32:37,240 --> 00:32:39,520
Speaker 1: talk about the Twitter France from a vig Swift, but

621
00:32:40,200 --> 00:32:42,080
Speaker 1: that is something I celebrated.

622
00:32:41,600 --> 00:32:44,880
Speaker 2: I'll tell you that much. Yeah. Do you remember celebrating

623
00:32:44,920 --> 00:32:48,400
Speaker 2: when you got offered this in house opportunity with Zwiff.

624
00:32:48,720 --> 00:32:51,800
Speaker 1: It was actually very scary because I love the bike tours. Yeah,

625
00:32:51,800 --> 00:32:53,560
Speaker 1: and I love the people I worked with. They had

626
00:32:53,600 --> 00:32:56,280
Speaker 1: become family and it was a big risk. I'm like, wait,

627
00:32:56,320 --> 00:32:59,720
Speaker 1: I'm gonna leave riding in the Alps and the purities,

628
00:32:59,720 --> 00:33:02,840
Speaker 1: going to Spain in France every summer to go work

629
00:33:02,880 --> 00:33:07,000
Speaker 1: for an indoor cycling company. But there's this moment that

630
00:33:07,080 --> 00:33:10,600
Speaker 1: you just know. You're like, you can feel the energy

631
00:33:10,640 --> 00:33:13,320
Speaker 1: that there's something behind that door and you want it.

632
00:33:13,560 --> 00:33:16,320
Speaker 1: And I knew the bike tours it was great, but

633
00:33:16,400 --> 00:33:19,360
Speaker 1: it was I knew what my next two, three or

634
00:33:19,400 --> 00:33:22,320
Speaker 1: five years looked like. Yeah, and I am an ambitious

635
00:33:22,320 --> 00:33:25,920
Speaker 1: person and I wanted something next and it was so exciting.

636
00:33:26,040 --> 00:33:28,880
Speaker 1: It was you know, that that nervous energy of like, well,

637
00:33:28,960 --> 00:33:33,480
Speaker 1: this is really risky, but you know I could be

638
00:33:33,520 --> 00:33:35,320
Speaker 1: a part of something game changing.

639
00:33:35,600 --> 00:33:38,320
Speaker 2: How do you talk yourself into the risk? A lot

640
00:33:38,360 --> 00:33:41,160
Speaker 2: of people hear this and they're like, I have so

641
00:33:41,360 --> 00:33:44,040
Speaker 2: been there. There has been something that you know so

642
00:33:44,160 --> 00:33:46,760
Speaker 2: much of it feels right, but I'm so nervous. What

643
00:33:46,960 --> 00:33:48,120
Speaker 2: would you tell that person?

644
00:33:48,280 --> 00:33:50,320
Speaker 1: Yeah, So it's like it's kind of like buying a house.

645
00:33:50,440 --> 00:33:52,240
Speaker 1: You know, you can't just like walk in and go,

646
00:33:52,280 --> 00:33:53,840
Speaker 1: oh my god, it like look at that shower, look

647
00:33:53,840 --> 00:33:55,440
Speaker 1: at the bathroo, look at that kitchen. It's beautiful. I

648
00:33:55,440 --> 00:33:58,200
Speaker 1: want it, Like, you really have to dig deeper. You

649
00:33:58,280 --> 00:34:01,120
Speaker 1: got to open all the closets. You got to do

650
00:34:01,200 --> 00:34:05,200
Speaker 1: the due diligence to under fully understand the opportunity. So

651
00:34:05,320 --> 00:34:08,799
Speaker 1: I had to really think about, you know what the

652
00:34:08,840 --> 00:34:11,040
Speaker 1: career path and that could look like. I had to

653
00:34:11,080 --> 00:34:13,960
Speaker 1: really get to know the guys that I would be

654
00:34:13,960 --> 00:34:16,600
Speaker 1: working with. It was it was boys club too at

655
00:34:16,640 --> 00:34:18,640
Speaker 1: the beginning of ed Swift, and I was like, is

656
00:34:18,640 --> 00:34:21,600
Speaker 1: that something I'm ready for? I had to really get

657
00:34:21,640 --> 00:34:25,160
Speaker 1: in there and understand fully the risk I was taking

658
00:34:25,200 --> 00:34:27,920
Speaker 1: and the elements to that. And at the end of

659
00:34:27,920 --> 00:34:30,600
Speaker 1: the day, the fact that it was in tech, the

660
00:34:30,640 --> 00:34:32,480
Speaker 1: fact that it was in sports, so much of it

661
00:34:32,520 --> 00:34:35,280
Speaker 1: felt right. There's a lot of gut that went into

662
00:34:35,520 --> 00:34:37,040
Speaker 1: saying yes mm.

663
00:34:37,040 --> 00:34:40,120
Speaker 2: A lot of gut, a lot of trusting yourself, which

664
00:34:40,440 --> 00:34:45,560
Speaker 2: comes from repetition. Absolutely, we get to a place when

665
00:34:45,560 --> 00:34:48,239
Speaker 2: we are dealing with the unknown that you have to

666
00:34:48,280 --> 00:34:51,719
Speaker 2: trust yourself, and you can only trust yourself when you

667
00:34:51,760 --> 00:34:54,480
Speaker 2: can put into practice the lessons that you've learned previously.

668
00:34:54,560 --> 00:34:58,000
Speaker 2: So you talked so beautifully about so many difficult moments

669
00:34:58,040 --> 00:35:00,000
Speaker 2: where you had to trust yourself. You had to trust

670
00:35:00,160 --> 00:35:03,320
Speaker 2: yourself to move on from basketball. You had to trust

671
00:35:03,360 --> 00:35:05,719
Speaker 2: yourself after you crash the first time on your bike.

672
00:35:05,760 --> 00:35:08,080
Speaker 2: To get back on and keep competing, you had to

673
00:35:08,120 --> 00:35:10,800
Speaker 2: trust yourself to go as far as you could with cycling.

674
00:35:11,160 --> 00:35:14,480
Speaker 2: And so now here you are again in this next

675
00:35:14,560 --> 00:35:18,080
Speaker 2: exciting chapter, leaning into that self trust and it's so special.

676
00:35:18,280 --> 00:35:20,560
Speaker 1: Yeah, yeah, it's really fun. And you know, like, I

677
00:35:20,600 --> 00:35:22,160
Speaker 1: know I have the work ethics, so I know I'm

678
00:35:22,200 --> 00:35:24,200
Speaker 1: going to give it my all. Right, I can't control

679
00:35:24,200 --> 00:35:26,319
Speaker 1: all the factors, but I know I can control the

680
00:35:26,360 --> 00:35:29,640
Speaker 1: effort I'm going to put into it. So also, I

681
00:35:29,680 --> 00:35:32,520
Speaker 1: take that mentality into each new opportunity.

682
00:35:32,200 --> 00:35:37,040
Speaker 2: And that in itself is such a beautiful skill saying

683
00:35:37,719 --> 00:35:39,719
Speaker 2: I might not have all of the answers, but I'm

684
00:35:39,719 --> 00:35:41,239
Speaker 2: going to do the best I can with what i

685
00:35:41,320 --> 00:35:44,000
Speaker 2: have right here. And that in itself is a hurdle

686
00:35:44,040 --> 00:35:46,319
Speaker 2: for many people. Oh absolutely, And that's the thing.

687
00:35:46,520 --> 00:35:49,880
Speaker 1: None of us have it all. We're all figuring it

688
00:35:49,920 --> 00:35:52,760
Speaker 1: out once you realize that. Like, I love my CEO

689
00:35:52,960 --> 00:35:55,080
Speaker 1: so much now he's the best, and I love that

690
00:35:55,120 --> 00:35:59,520
Speaker 1: He's incredibly real and I see his flaws clearly, I

691
00:35:59,560 --> 00:36:02,480
Speaker 1: see his successes clearly, but what I always see is

692
00:36:03,000 --> 00:36:05,480
Speaker 1: his optimism and his belief in himself, and his belief

693
00:36:05,480 --> 00:36:08,800
Speaker 1: in his team, and we've made mistakes as a company,

694
00:36:08,800 --> 00:36:11,319
Speaker 1: and I love that how we've recovered from them. Have

695
00:36:11,400 --> 00:36:15,000
Speaker 1: we pivoted? You can always do that. And sports shows

696
00:36:15,040 --> 00:36:18,200
Speaker 1: you that you know that there's no end. You know,

697
00:36:18,320 --> 00:36:20,840
Speaker 1: there's no like, oh, that's it, you know, throw the towel.

698
00:36:20,960 --> 00:36:22,080
Speaker 1: There's just pivots.

699
00:36:22,440 --> 00:36:24,480
Speaker 2: This is exactly what you were saying before about the

700
00:36:24,520 --> 00:36:27,440
Speaker 2: importance of learning how to pick yourself back up, because

701
00:36:27,640 --> 00:36:30,799
Speaker 2: it's not the fact that you quote unquote fail, it's

702
00:36:30,880 --> 00:36:34,360
Speaker 2: what you do after that failure that empowers you to

703
00:36:34,400 --> 00:36:37,840
Speaker 2: show up and do it again. Absolutely, and so having

704
00:36:37,880 --> 00:36:41,239
Speaker 2: the tenacity to pick yourself up. And it's say, this

705
00:36:41,320 --> 00:36:44,200
Speaker 2: didn't go hard I had hoped, but I'm willing to

706
00:36:44,280 --> 00:36:46,400
Speaker 2: keep going and give it another try, or I'm willing

707
00:36:46,440 --> 00:36:49,879
Speaker 2: to pivot. Ye, that is such a win. It's such

708
00:36:49,920 --> 00:36:53,120
Speaker 2: a win. So you join this WHIF team. Yeah, and

709
00:36:54,239 --> 00:36:57,160
Speaker 2: you and you go through these evolutions, right because you

710
00:36:57,239 --> 00:36:59,440
Speaker 2: joined to do one thing, you get the opportunity then

711
00:36:59,800 --> 00:37:03,960
Speaker 2: to you continue on your path there and then another

712
00:37:04,000 --> 00:37:05,760
Speaker 2: opportunity presents itself.

713
00:37:06,080 --> 00:37:08,600
Speaker 1: This is so cool. So yeah, we started that Swift

714
00:37:08,600 --> 00:37:11,239
Speaker 1: Academy program started as a women's program. And the cool

715
00:37:11,239 --> 00:37:13,120
Speaker 1: thing is we set out to like find that diamond

716
00:37:13,120 --> 00:37:15,080
Speaker 1: in the rough, find that like talent in the middle

717
00:37:15,080 --> 00:37:18,359
Speaker 1: of nowhere that you know, had been undiscovered. But in

718
00:37:18,400 --> 00:37:23,000
Speaker 1: the meantime, we built the largest women's global cycling community.

719
00:37:24,000 --> 00:37:27,880
Speaker 2: So the ROI on that must have been pretty great.

720
00:37:28,040 --> 00:37:31,520
Speaker 1: That's incredible, right, not only like the press and media

721
00:37:31,640 --> 00:37:35,799
Speaker 1: around this groundbreaking you know, talent id competency, but we

722
00:37:35,840 --> 00:37:38,759
Speaker 1: had so many women coming to the platform just to

723
00:37:38,760 --> 00:37:42,600
Speaker 1: to try, like to test themselves, to join a community

724
00:37:42,600 --> 00:37:44,880
Speaker 1: that was all training together. Because the Zwift Academy was

725
00:37:44,920 --> 00:37:47,120
Speaker 1: a program in the game that you had to like

726
00:37:47,160 --> 00:37:49,960
Speaker 1: kind of go through this series of workouts like this

727
00:37:49,960 --> 00:37:54,839
Speaker 1: this full program, you know, to to identify how good

728
00:37:54,840 --> 00:37:56,319
Speaker 1: are you? How good you know? Are you as good

729
00:37:56,360 --> 00:37:59,120
Speaker 1: as you think you are? You better? And it was

730
00:37:59,160 --> 00:38:01,600
Speaker 1: beautiful because so many of the women actually weren't going

731
00:38:01,640 --> 00:38:03,560
Speaker 1: for the pro contract. They were just going to see

732
00:38:03,560 --> 00:38:06,839
Speaker 1: what they could do. And and in the meantime, we

733
00:38:06,880 --> 00:38:10,560
Speaker 1: had we had a Facebook page that kind of supplemented

734
00:38:10,560 --> 00:38:13,720
Speaker 1: the academy where the women could connect, I could create

735
00:38:13,760 --> 00:38:16,799
Speaker 1: like announcements and stuff, okay, like tomorrow's workouts live, you know,

736
00:38:16,880 --> 00:38:20,239
Speaker 1: things like that, And you saw the connections start to

737
00:38:20,320 --> 00:38:24,560
Speaker 1: be made. You saw women celebrating each other, encouraging each other,

738
00:38:24,600 --> 00:38:28,560
Speaker 1: answering each other's questions, they built their own resource. It

739
00:38:28,600 --> 00:38:31,600
Speaker 1: was It was incredible. And that's one of the biggest

740
00:38:31,640 --> 00:38:34,600
Speaker 1: barriers in cycling for women especially is that you walk

741
00:38:34,640 --> 00:38:36,880
Speaker 1: into the bike shop and you don't nobody gives you

742
00:38:36,960 --> 00:38:40,160
Speaker 1: the time of day, or you're afraid to ask the

743
00:38:40,239 --> 00:38:43,359
Speaker 1: questions that you have. You don't you know, you don't

744
00:38:43,360 --> 00:38:46,319
Speaker 1: know how to just get into get stuck into it,

745
00:38:46,480 --> 00:38:51,000
Speaker 1: and it's an intimidating sport. It's it's dangerous, and it's expensive,

746
00:38:51,080 --> 00:38:53,480
Speaker 1: and there's a lot of things you need. And we

747
00:38:53,560 --> 00:38:58,040
Speaker 1: saw that in this Facebook group that the women were

748
00:38:58,080 --> 00:39:03,120
Speaker 1: just naturally supporting each other and commiserating and celebrating and

749
00:39:03,200 --> 00:39:07,080
Speaker 1: it was just beautiful. And that's what actually got me

750
00:39:07,239 --> 00:39:10,760
Speaker 1: really into taking that the next level on the platform

751
00:39:10,760 --> 00:39:12,200
Speaker 1: and seeing like what else can we do if we've

752
00:39:12,239 --> 00:39:15,520
Speaker 1: done this, Like what else can we do to you know,

753
00:39:15,560 --> 00:39:18,239
Speaker 1: grow and elevate women cycling, Because Wow, we have an

754
00:39:18,280 --> 00:39:20,839
Speaker 1: opportunity to connect women in the ways that they haven't

755
00:39:20,840 --> 00:39:22,160
Speaker 1: been able to. Because if you don't live in a

756
00:39:22,160 --> 00:39:23,920
Speaker 1: place that's like great to ride and you don't have

757
00:39:24,000 --> 00:39:27,200
Speaker 1: local community. It's really hard, you know, it's hard to

758
00:39:27,200 --> 00:39:30,319
Speaker 1: feel safe, it's hard to feel supported. And so to

759
00:39:30,440 --> 00:39:33,400
Speaker 1: know that any woman around the world, you know, could

760
00:39:33,560 --> 00:39:35,719
Speaker 1: log on and join like a group ride and make

761
00:39:35,760 --> 00:39:38,680
Speaker 1: friends and you know, ask questions was really exciting and

762
00:39:38,880 --> 00:39:40,800
Speaker 1: we kind of kept taking that to the next level.

763
00:39:41,360 --> 00:39:44,160
Speaker 1: And then when we started racing in Swift, because it's

764
00:39:44,200 --> 00:39:46,840
Speaker 1: a virtual world, when we started racing, we did it

765
00:39:46,840 --> 00:39:48,040
Speaker 1: with complete parody.

766
00:39:48,239 --> 00:39:50,600
Speaker 2: Okay, pause, there's people listening to us that are like,

767
00:39:50,640 --> 00:39:53,600
Speaker 2: I totally don't understand what's going on. Yep, So can

768
00:39:53,600 --> 00:39:57,399
Speaker 2: we just like break down the virtual world for Hot Sock? Sure, Okay,

769
00:39:57,440 --> 00:39:57,880
Speaker 2: let's do it.

770
00:39:57,960 --> 00:40:00,600
Speaker 1: Yeah. So it's essentially a video game. When you put

771
00:40:00,600 --> 00:40:04,680
Speaker 1: your bike on a trainer inside, it measures your power,

772
00:40:04,800 --> 00:40:07,359
Speaker 1: how fast you're going, like, you know, based on your

773
00:40:07,960 --> 00:40:12,040
Speaker 1: body weight, your size, and the power that you're putting out.

774
00:40:12,280 --> 00:40:15,600
Speaker 1: It literally powers your avatar in the game. So you're

775
00:40:15,680 --> 00:40:19,000
Speaker 1: riding in the video game is mimicking, you know, your

776
00:40:19,040 --> 00:40:22,200
Speaker 1: exact effort that you're doing on this indoor bike, and

777
00:40:22,239 --> 00:40:25,040
Speaker 1: so you can do like group rides. You're literally riding

778
00:40:25,239 --> 00:40:28,319
Speaker 1: like simultaneously with other people around.

779
00:40:28,000 --> 00:40:29,560
Speaker 2: The world, right, So you can hit me up and

780
00:40:29,600 --> 00:40:31,160
Speaker 2: be like, yo, tomorrow at seven, do you want to

781
00:40:31,200 --> 00:40:33,640
Speaker 2: go ride yep on the swift.

782
00:40:33,480 --> 00:40:35,600
Speaker 1: Exactly, And you can just free ride in the world.

783
00:40:35,640 --> 00:40:38,160
Speaker 1: You can join events, you could do workouts, there's all

784
00:40:38,200 --> 00:40:39,840
Speaker 1: sorts of things you could do. And then when we

785
00:40:39,920 --> 00:40:43,800
Speaker 1: introduce racing, you know, similar to just racing in the outside,

786
00:40:43,840 --> 00:40:46,400
Speaker 1: you have long road races, you have like you know,

787
00:40:46,680 --> 00:40:50,600
Speaker 1: shorter kind of races. And we did it with complete parody,

788
00:40:50,600 --> 00:40:53,600
Speaker 1: which is not a thing in cycling. At the time.

789
00:40:53,719 --> 00:40:59,840
Speaker 1: Cycling it was incredibly male dominated and there's quite a

790
00:40:59,840 --> 00:41:05,080
Speaker 1: lot of disparity in terms of opportunity, visibility, salaries. You

791
00:41:05,200 --> 00:41:07,480
Speaker 1: rarely had a race that would have the same distance

792
00:41:07,480 --> 00:41:09,640
Speaker 1: in the same prize person. It's not like triathlon or something.

793
00:41:09,760 --> 00:41:10,920
Speaker 2: It's very different.

794
00:41:11,400 --> 00:41:14,160
Speaker 1: So it was it was groundbreaking that we were just

795
00:41:14,160 --> 00:41:17,200
Speaker 1: doing that in swift, just creating the same opportunities you

796
00:41:17,239 --> 00:41:18,319
Speaker 1: know from the.

797
00:41:18,280 --> 00:41:21,759
Speaker 2: Gun right, and so helpful that explanation. Also, I would

798
00:41:21,800 --> 00:41:25,680
Speaker 2: imagine as a connector to see that Facebook group taking

799
00:41:25,719 --> 00:41:28,319
Speaker 2: off and to see these women come together, you're like,

800
00:41:28,440 --> 00:41:32,200
Speaker 2: we are doing something that's so much more special than

801
00:41:32,360 --> 00:41:34,920
Speaker 2: just like encouraging women to ride yep and.

802
00:41:34,880 --> 00:41:37,279
Speaker 1: The cool thing was. It wasn't just like you know,

803
00:41:37,520 --> 00:41:40,640
Speaker 1: Fred and his basement riding. It was like pros started

804
00:41:40,680 --> 00:41:44,280
Speaker 1: to train on Swift because it's incredibly efficient to train inside.

805
00:41:44,320 --> 00:41:47,400
Speaker 1: You can control the environment and control the factors, you

806
00:41:47,400 --> 00:41:50,359
Speaker 1: can get your intervals in. It's incredibly efficient. So we

807
00:41:50,400 --> 00:41:53,000
Speaker 1: saw a lot of pros training on Swift as well.

808
00:41:53,800 --> 00:41:56,839
Speaker 1: And then COVID hit and we blew up.

809
00:41:57,040 --> 00:41:58,560
Speaker 2: Yeah, talk to me about that, because we're.

810
00:41:58,400 --> 00:42:02,840
Speaker 1: Home fitness and literally people could not ride bikes, you know,

811
00:42:03,280 --> 00:42:06,560
Speaker 1: very far outside, like everything was locked down. You couldn't

812
00:42:06,560 --> 00:42:09,520
Speaker 1: go on group rides. All the group rides shut down.

813
00:42:10,600 --> 00:42:13,440
Speaker 1: Racing was even paused like that. Whole season in twenty

814
00:42:13,480 --> 00:42:16,120
Speaker 1: twenty was on pause. Yeah, and Swift blew up.

815
00:42:16,239 --> 00:42:18,440
Speaker 2: Twenty twenty is the year that I got into cyclic.

816
00:42:18,640 --> 00:42:21,320
Speaker 1: Yes, so many people this is a very common story.

817
00:42:21,440 --> 00:42:21,720
Speaker 2: Yeah.

818
00:42:21,800 --> 00:42:23,759
Speaker 1: Yeah, because also you could like you could go out

819
00:42:23,760 --> 00:42:25,840
Speaker 1: and just ride by yourself, you know. But for the

820
00:42:25,840 --> 00:42:29,000
Speaker 1: people that were looking for that community, they came to

821
00:42:29,040 --> 00:42:33,040
Speaker 1: Swift and the and the challenges and the different kinds

822
00:42:33,040 --> 00:42:38,120
Speaker 1: of workouts and racing and Swift, and at that moment

823
00:42:38,520 --> 00:42:41,440
Speaker 1: in the spring of twenty twenty, the Tour de France

824
00:42:41,560 --> 00:42:44,360
Speaker 1: was actually put on pause and they like, you know,

825
00:42:44,680 --> 00:42:47,680
Speaker 1: for the first time in like forever, they weren't sure

826
00:42:47,719 --> 00:42:49,680
Speaker 1: if it was going to go that year, and we

827
00:42:49,800 --> 00:42:52,839
Speaker 1: got together with the organizers of the tour and said,

828
00:42:52,880 --> 00:42:55,880
Speaker 1: why don't we do something on Swift because somebody of

829
00:42:55,920 --> 00:42:59,239
Speaker 1: the pros were already on Swift right. Yeah. So yeah,

830
00:42:59,520 --> 00:43:02,560
Speaker 1: So we did a virtual Tour de France in the

831
00:43:02,600 --> 00:43:06,120
Speaker 1: summer of twenty twenty where pro men and pro women

832
00:43:07,040 --> 00:43:10,680
Speaker 1: lined up from you know, their you know home set

833
00:43:10,800 --> 00:43:15,279
Speaker 1: up in Drona or Columbia and raced against each other

834
00:43:15,360 --> 00:43:18,959
Speaker 1: in real time. And it was broadcast around the world

835
00:43:19,000 --> 00:43:21,799
Speaker 1: because there was no cycling racing on at the time,

836
00:43:21,880 --> 00:43:24,959
Speaker 1: so there, you know, the media and the broadcasters picked

837
00:43:25,000 --> 00:43:27,239
Speaker 1: it up because it was you know, we got to

838
00:43:27,280 --> 00:43:28,880
Speaker 1: watch something everybody's.

839
00:43:28,520 --> 00:43:31,680
Speaker 2: Hungry, hungry for it. Yeah, what a special moment for

840
00:43:31,719 --> 00:43:32,200
Speaker 2: the company.

841
00:43:32,280 --> 00:43:35,200
Speaker 1: It was really exciting, and it took a monumental effort

842
00:43:35,200 --> 00:43:38,800
Speaker 1: because we literally built a French world. So this is

843
00:43:38,800 --> 00:43:42,640
Speaker 1: a video game, so you literally built worlds, and we

844
00:43:42,680 --> 00:43:46,240
Speaker 1: built a French world in a couple months that mimicked

845
00:43:46,320 --> 00:43:48,200
Speaker 1: part of the actual Tour de France.

846
00:43:48,239 --> 00:43:48,560
Speaker 2: Course.

847
00:43:48,840 --> 00:43:52,280
Speaker 1: Wow, And at this time, there was no women's tourter France.

848
00:43:52,320 --> 00:43:55,520
Speaker 1: This is twenty twenty, yep. And there was a one

849
00:43:55,600 --> 00:43:59,520
Speaker 1: day women's event that was owned by the Tourter France

850
00:43:59,520 --> 00:44:04,160
Speaker 1: called Lacres that was meant to expand at some point,

851
00:44:04,200 --> 00:44:09,280
Speaker 1: but it hadn't in about eight years. And so doing

852
00:44:09,320 --> 00:44:13,600
Speaker 1: it on Swift and having that parody was eye opening yep.

853
00:44:14,280 --> 00:44:16,880
Speaker 2: And everybody watched, and everybody watched.

854
00:44:16,600 --> 00:44:18,160
Speaker 1: And the women were phenomenal.

855
00:44:18,920 --> 00:44:23,360
Speaker 2: They were phenomenal, which arguably was a major catalyst for

856
00:44:23,920 --> 00:44:26,800
Speaker 2: what happened next for women's cycling exactly.

857
00:44:27,040 --> 00:44:30,120
Speaker 1: Yeah, because then that's what kicked off A conversation was

858
00:44:30,200 --> 00:44:34,799
Speaker 1: Withift and ASO, the organizers of the Tort France, to say, like,

859
00:44:35,000 --> 00:44:38,279
Speaker 1: it's time, there needs to be a proper women's Twartter

860
00:44:38,360 --> 00:44:41,120
Speaker 1: Friends stage race. It's the biggest race in the world

861
00:44:41,160 --> 00:44:43,520
Speaker 1: by far right, and women weren't there.

862
00:44:43,880 --> 00:44:47,719
Speaker 2: Yeah, And it's so interesting because there is both this

863
00:44:47,880 --> 00:44:52,239
Speaker 2: recognition that it's time and also still a lack of

864
00:44:52,320 --> 00:44:57,960
Speaker 2: available funding to support this creation of an outlet avenue

865
00:44:58,280 --> 00:45:00,439
Speaker 2: equal opportunity for women yep.

866
00:45:01,040 --> 00:45:03,360
Speaker 1: Yeah. And the organizer of the tour they clearly hadn't

867
00:45:03,480 --> 00:45:07,080
Speaker 1: done it yet because they didn't believe it was going

868
00:45:07,160 --> 00:45:10,440
Speaker 1: to be sustainable, Like they didn't believe that the audiences,

869
00:45:10,480 --> 00:45:13,640
Speaker 1: audiences would come, that the investors would come. And so

870
00:45:13,760 --> 00:45:16,120
Speaker 1: we took a big step and we said, we'll come

871
00:45:16,160 --> 00:45:20,600
Speaker 1: on board as a title sponsor for four years, right,

872
00:45:20,840 --> 00:45:24,000
Speaker 1: and we will do this together and you'll co promote it,

873
00:45:24,080 --> 00:45:28,120
Speaker 1: and we'll bring the giant global community of cyclists that

874
00:45:28,120 --> 00:45:31,480
Speaker 1: we have, you know, the energy of that community, those fans,

875
00:45:32,239 --> 00:45:35,520
Speaker 1: you know, to the race and to our campaign around

876
00:45:35,520 --> 00:45:38,680
Speaker 1: the race, our promotion of the race. And we did.

877
00:45:38,800 --> 00:45:41,520
Speaker 1: And so in twenty twenty we announced that in twenty

878
00:45:41,560 --> 00:45:44,880
Speaker 1: twenty two, a Tour de France fem A x WHIFT

879
00:45:45,280 --> 00:45:46,080
Speaker 1: would be.

880
00:45:46,080 --> 00:45:49,400
Speaker 2: Introduced the inaugural everything you just described, it's such a

881
00:45:49,400 --> 00:45:53,239
Speaker 2: big risk. It is a very big decision, one that

882
00:45:53,440 --> 00:45:57,640
Speaker 2: you were obviously so passionate and excited about. But I

883
00:45:57,680 --> 00:46:01,400
Speaker 2: would imagine that there had to be many conversations also

884
00:46:01,680 --> 00:46:03,960
Speaker 2: about are we sure this is what we want to do?

885
00:46:04,280 --> 00:46:07,960
Speaker 1: Oh, absolutely huge risk. It was a massive risk. It

886
00:46:08,040 --> 00:46:10,359
Speaker 1: was a huge commitment we were making and it was

887
00:46:10,440 --> 00:46:13,960
Speaker 1: unproven beyond you know, the virtual Tour de France that

888
00:46:14,040 --> 00:46:16,040
Speaker 1: you know did get you know, hundreds of thousands of

889
00:46:16,040 --> 00:46:18,920
Speaker 1: people watching around the world, but it's still we you know,

890
00:46:19,360 --> 00:46:22,920
Speaker 1: didn't know if the fans would truly come and if

891
00:46:23,200 --> 00:46:28,200
Speaker 1: they would accept this as that incredible audience that the

892
00:46:28,600 --> 00:46:31,520
Speaker 1: tour gets, if that would transfer.

893
00:46:31,360 --> 00:46:32,759
Speaker 2: To the women's side, right.

894
00:46:33,080 --> 00:46:37,040
Speaker 1: So, and there was you know, there was previous editions

895
00:46:37,080 --> 00:46:39,080
Speaker 1: of a women's sort of France in the fifties and

896
00:46:39,120 --> 00:46:42,600
Speaker 1: the eighties, but it wasn't given the same visibility in broadcasts.

897
00:46:42,640 --> 00:46:45,160
Speaker 1: So they they floundered after a couple of years and

898
00:46:45,200 --> 00:46:48,920
Speaker 1: they gave up on them. And those are some heartbreaking stories,

899
00:46:48,920 --> 00:46:54,240
Speaker 1: incredible stories, but this was something but that we felt

900
00:46:54,280 --> 00:46:58,720
Speaker 1: the timing was right and we had that proof of concept. Okay,

901
00:46:58,840 --> 00:47:01,799
Speaker 1: you know, there is definitely an appetite there, but we

902
00:47:01,880 --> 00:47:04,800
Speaker 1: had to truly believe. We had to believe before anybody believed.

903
00:47:04,840 --> 00:47:07,280
Speaker 1: But we also, you know, a bunch of years before

904
00:47:07,280 --> 00:47:08,839
Speaker 1: that we believe we could have a pro try out

905
00:47:08,920 --> 00:47:12,680
Speaker 1: in Swift and that program was going incredibly well. So

906
00:47:13,400 --> 00:47:17,319
Speaker 1: we're the risk takers in cycling. We had already demonstrated

907
00:47:17,360 --> 00:47:20,279
Speaker 1: that we're willing to think outside the box and put

908
00:47:20,280 --> 00:47:23,319
Speaker 1: our money where our mouth is and be leaders in

909
00:47:23,360 --> 00:47:25,960
Speaker 1: the sport and help build the future of cycling that

910
00:47:26,000 --> 00:47:26,640
Speaker 1: we want to be a.

911
00:47:26,560 --> 00:47:29,080
Speaker 2: Part of So you've done it four times now, Yes,

912
00:47:31,080 --> 00:47:35,040
Speaker 2: looking back on the last four editions of this, what

913
00:47:35,080 --> 00:47:38,680
Speaker 2: would you say has been the biggest learning, the biggest win,

914
00:47:38,840 --> 00:47:40,120
Speaker 2: and the biggest challenge.

915
00:47:41,520 --> 00:47:46,600
Speaker 1: The biggest learning is that visibility was truly the key

916
00:47:46,640 --> 00:47:52,399
Speaker 1: to unlock the unlimited potential of the sport. That first year,

917
00:47:52,719 --> 00:47:57,279
Speaker 1: we actually our campaign around the towrter Fronts Famavexwift was

918
00:47:57,320 --> 00:47:59,680
Speaker 1: watch the Fen. It was a simple like we put

919
00:47:59,680 --> 00:48:02,280
Speaker 1: it on cycling caps, we put it on like bags,

920
00:48:02,560 --> 00:48:05,319
Speaker 1: watched the Fen. Everybody watch this is happening. We took

921
00:48:05,360 --> 00:48:08,799
Speaker 1: out a huge ad in the New York Times that

922
00:48:08,840 --> 00:48:13,320
Speaker 1: had a beautiful picture of like Paris with the female side.

923
00:48:13,400 --> 00:48:16,600
Speaker 1: It's like, this is happening. And everything went into just

924
00:48:16,640 --> 00:48:19,600
Speaker 1: making sure that awareness was peak and that you know,

925
00:48:19,760 --> 00:48:24,600
Speaker 1: everybody knew it was going on. And it worked. Honestly,

926
00:48:25,000 --> 00:48:29,799
Speaker 1: it worked because audiences were truly ready. It felt like this,

927
00:48:30,080 --> 00:48:34,600
Speaker 1: you know, this was past due. So the energy brought

928
00:48:34,600 --> 00:48:39,160
Speaker 1: to that first edition, the numbers, the broadcast numbers, the millions,

929
00:48:39,520 --> 00:48:43,839
Speaker 1: hundreds of millions watching around the world was astounding.

930
00:48:44,120 --> 00:48:47,600
Speaker 2: And the learning, it seems, is like the same learning

931
00:48:47,800 --> 00:48:51,040
Speaker 2: we've seen as more and more coverage of women's sports

932
00:48:51,120 --> 00:48:53,960
Speaker 2: comes into the picture here, which is that we don't

933
00:48:54,040 --> 00:48:56,600
Speaker 2: need we have fans. Yeah, and the fans want to

934
00:48:56,640 --> 00:49:00,520
Speaker 2: be served with this content, with the opportunity to be fans.

935
00:49:00,800 --> 00:49:05,240
Speaker 2: It's just a matter of getting all of these outlets,

936
00:49:05,280 --> 00:49:11,080
Speaker 2: et cetera on board to broadcast these special stories. The

937
00:49:11,120 --> 00:49:13,120
Speaker 2: biggest win from the last four years.

938
00:49:13,719 --> 00:49:21,160
Speaker 1: Oh, the biggest win from the past four years, I

939
00:49:21,200 --> 00:49:29,560
Speaker 1: think there is. It's validation. It's sort of knowing how

940
00:49:29,600 --> 00:49:32,759
Speaker 1: we can even trust our instincts more, you know, because

941
00:49:32,760 --> 00:49:35,200
Speaker 1: we believed in this from the beginning and it has

942
00:49:35,280 --> 00:49:40,560
Speaker 1: surpassed everybody's expectations, even our own, which were very high.

943
00:49:41,600 --> 00:49:46,520
Speaker 1: And the biggest win though, is like this year at

944
00:49:46,600 --> 00:49:51,759
Speaker 1: the race, we saw crowds that were absolutely next level. Yeah,

945
00:49:52,000 --> 00:49:56,520
Speaker 1: just you know, for the whole course, nine days of racing,

946
00:49:57,000 --> 00:50:00,760
Speaker 1: you know, one thousand kilometers, the whole course was lined

947
00:50:01,000 --> 00:50:04,400
Speaker 1: with fans. And to see so many little girls and

948
00:50:04,440 --> 00:50:08,279
Speaker 1: little boys growing up seeing this as normal. This is

949
00:50:08,320 --> 00:50:11,000
Speaker 1: bike racing, and that's their view of bike racing and

950
00:50:11,040 --> 00:50:13,880
Speaker 1: they're gonna never think of it differently than that. I

951
00:50:13,880 --> 00:50:15,160
Speaker 1: think that's the biggest one.

952
00:50:15,320 --> 00:50:18,680
Speaker 2: It's not just here are some women riding bikes. It's

953
00:50:18,719 --> 00:50:19,840
Speaker 2: this is bike racing.

954
00:50:19,960 --> 00:50:23,200
Speaker 1: Yeah, this is here to stay. This is gonna inspire

955
00:50:23,320 --> 00:50:25,759
Speaker 1: that next generation. Nothing's ever going to be the.

956
00:50:25,719 --> 00:50:30,120
Speaker 2: Same again, nothing ever. Yeah, biggest challenge.

957
00:50:30,800 --> 00:50:39,360
Speaker 1: The biggest hurdle is not getting complacent. It's great, it's happening,

958
00:50:39,719 --> 00:50:43,560
Speaker 1: but there's still a lot of disparity in prize purses,

959
00:50:43,800 --> 00:50:47,920
Speaker 1: in coverage. They don't have full coverage of every stage

960
00:50:47,960 --> 00:50:50,640
Speaker 1: like the men do, and the men have twenty one stages, right,

961
00:50:50,719 --> 00:50:54,480
Speaker 1: So there's things that will continue to advocate and push

962
00:50:54,520 --> 00:50:57,759
Speaker 1: for and help influence. It's just making sure that we

963
00:50:57,800 --> 00:50:59,920
Speaker 1: don't like say, okay, we did it and just kind

964
00:50:59,920 --> 00:51:00,840
Speaker 1: of sit.

965
00:51:00,760 --> 00:51:04,200
Speaker 2: Up and be like we're going going so many times,

966
00:51:04,239 --> 00:51:06,400
Speaker 2: even I just did a really big project in Tokyo

967
00:51:06,440 --> 00:51:10,720
Speaker 2: and I three weeks later yesterday, I sent a message

968
00:51:10,719 --> 00:51:12,719
Speaker 2: and I was like, we need to recap this, like

969
00:51:12,760 --> 00:51:15,800
Speaker 2: we need to revisit this, what worked, what didn't work,

970
00:51:16,160 --> 00:51:20,800
Speaker 2: what can we do better? These conversations sometimes it's easy,

971
00:51:20,920 --> 00:51:23,319
Speaker 2: as you said, like onto the next thing, Onto the

972
00:51:23,360 --> 00:51:28,000
Speaker 2: next thing. They're so important to that forward progress. Absolutely,

973
00:51:28,200 --> 00:51:32,359
Speaker 2: it's so important for you. Now you've done so much

974
00:51:32,520 --> 00:51:38,279
Speaker 2: in this role. But bigger than this specific event. What

975
00:51:38,480 --> 00:51:42,880
Speaker 2: else excites you in your current role as the director

976
00:51:42,920 --> 00:51:44,120
Speaker 2: of Women's Strategy and Swift.

977
00:51:44,520 --> 00:51:48,120
Speaker 1: Definitely the opportunity of cycling to learn from other sports.

978
00:51:48,680 --> 00:51:51,560
Speaker 1: Cycling has always been it's such a unique sport. It's

979
00:51:51,640 --> 00:51:54,960
Speaker 1: so Euro based that it's just sort of survived in

980
00:51:55,000 --> 00:51:58,799
Speaker 1: its own kind of bubble. And in all of the

981
00:51:59,360 --> 00:52:04,319
Speaker 1: innovation and excitement investment we're seeing in women's soccer and

982
00:52:04,440 --> 00:52:09,120
Speaker 1: rugby and WNBA and March madness, like everything that we're

983
00:52:09,160 --> 00:52:12,759
Speaker 1: learning there bringing that to cycling and shaking it up

984
00:52:12,800 --> 00:52:16,000
Speaker 1: even more honestly like it needs it, it really does.

985
00:52:16,440 --> 00:52:19,040
Speaker 1: I think that one of my biggest superpowers coming into

986
00:52:19,040 --> 00:52:21,000
Speaker 1: the sport is that I'm not just from this sport

987
00:52:21,200 --> 00:52:24,359
Speaker 1: that I come from basketball that I you know, even

988
00:52:24,400 --> 00:52:26,719
Speaker 1: that that first campaign that we did where we put

989
00:52:26,800 --> 00:52:29,400
Speaker 1: you know, we had like a tagline on March like

990
00:52:29,520 --> 00:52:32,239
Speaker 1: merch is huge in women's sports. We know this, Like

991
00:52:32,400 --> 00:52:34,719
Speaker 1: the fans want March and they want to rep because

992
00:52:34,760 --> 00:52:36,919
Speaker 1: it stands for something. It's more than like I play

993
00:52:36,960 --> 00:52:40,960
Speaker 1: this sport, it's like I am I want to I

994
00:52:40,960 --> 00:52:43,480
Speaker 1: want to help build this bright future for you know,

995
00:52:43,560 --> 00:52:45,600
Speaker 1: women's sports. I want to be a part of the

996
00:52:45,719 --> 00:52:50,240
Speaker 1: solution like I'm team women, you know, yeah, and giving

997
00:52:50,320 --> 00:52:52,640
Speaker 1: fans the opportunity to do that and to really get

998
00:52:52,680 --> 00:52:56,720
Speaker 1: to know the characters and to enjoy all the unique

999
00:52:56,760 --> 00:53:00,759
Speaker 1: things that women athletes bring to sport, and that is

1000
00:53:01,239 --> 00:53:05,840
Speaker 1: there's a relatability. They share a lot of different ways

1001
00:53:05,880 --> 00:53:08,440
Speaker 1: than men do in terms of like how they're creating

1002
00:53:08,480 --> 00:53:11,399
Speaker 1: content and you know behind the scenes that they're giving

1003
00:53:11,480 --> 00:53:15,320
Speaker 1: us access to. There's such a wonderful opportunity for investors

1004
00:53:15,360 --> 00:53:17,799
Speaker 1: to connect with audiences in new ways. And I love

1005
00:53:17,840 --> 00:53:19,279
Speaker 1: seeing that. And I think we can do more of

1006
00:53:19,280 --> 00:53:21,359
Speaker 1: that in cycling because sometimes we have a sport where

1007
00:53:21,360 --> 00:53:24,840
Speaker 1: everybody wears helmets and sunglasses and it can look a

1008
00:53:24,880 --> 00:53:28,200
Speaker 1: little bit uniform. Yeah, And so I want to help

1009
00:53:28,239 --> 00:53:31,120
Speaker 1: bring out these incredible personalities. I want people to fall

1010
00:53:31,120 --> 00:53:32,960
Speaker 1: in love with the writers and to get to know

1011
00:53:33,440 --> 00:53:37,120
Speaker 1: you know. I want rivalries, and I want the drama

1012
00:53:37,120 --> 00:53:40,160
Speaker 1: and the storytelling that we're seeing propel other sports.

1013
00:53:41,080 --> 00:53:44,440
Speaker 2: I hosted a dinner last year, and before the women

1014
00:53:44,719 --> 00:53:47,200
Speaker 2: at the table left, I said, I want to open

1015
00:53:47,280 --> 00:53:50,279
Speaker 2: up the opportunity right now for anyone in this room

1016
00:53:50,320 --> 00:53:52,640
Speaker 2: if there is something that you need help with that

1017
00:53:52,800 --> 00:53:56,920
Speaker 2: maybe you haven't vocalized, you have the floor, like there

1018
00:53:56,960 --> 00:53:59,880
Speaker 2: are thirty leaders in this room from all different aspects.

1019
00:54:00,160 --> 00:54:02,440
Speaker 2: What it is that we were there to gather on?

1020
00:54:02,480 --> 00:54:04,839
Speaker 2: And I said, how can we show up for you?

1021
00:54:05,520 --> 00:54:09,640
Speaker 2: So you say this, and you say, the fans want merch,

1022
00:54:09,719 --> 00:54:12,400
Speaker 2: and the fans want media and the fans want access.

1023
00:54:12,560 --> 00:54:14,279
Speaker 2: If I was to say right now, like what do

1024
00:54:14,320 --> 00:54:17,279
Speaker 2: you need help with? Okay, what do you need help with?

1025
00:54:17,719 --> 00:54:20,239
Speaker 1: I need like storytelling. I want people to know that

1026
00:54:20,280 --> 00:54:22,800
Speaker 1: there wasn't a women's towart of France. The men started

1027
00:54:22,800 --> 00:54:26,480
Speaker 1: in nineteen oh three. Yeah, and now the women's is happening,

1028
00:54:26,520 --> 00:54:31,160
Speaker 1: and you have these gorgeous characters like this incredible drama,

1029
00:54:31,880 --> 00:54:35,040
Speaker 1: fabulous sport and it's I think that maybe a lot

1030
00:54:35,080 --> 00:54:37,439
Speaker 1: of people don't really engage with cycling because they don't

1031
00:54:37,480 --> 00:54:40,200
Speaker 1: get it. Yeah, when you watch it on it's on

1032
00:54:40,320 --> 00:54:44,320
Speaker 1: Peacock in the summer next year, it's August first through ninth.

1033
00:54:45,280 --> 00:54:47,520
Speaker 1: Commentators do a fabulous job of breaking it down and

1034
00:54:47,600 --> 00:54:49,799
Speaker 1: kind of teaching you how to watch cycling and it's

1035
00:54:49,800 --> 00:54:51,880
Speaker 1: not hard. And then all of a sudden you're a

1036
00:54:51,920 --> 00:54:54,800
Speaker 1: super fan, Like I haven't watched basketball in a long time,

1037
00:54:54,880 --> 00:54:56,560
Speaker 1: you know, I kind of honestly, it was a little

1038
00:54:56,560 --> 00:55:00,800
Speaker 1: heartbroken for me. And now with everything it's been happening,

1039
00:55:01,000 --> 00:55:03,840
Speaker 1: I'm so invested again in the stories.

1040
00:55:03,880 --> 00:55:08,480
Speaker 2: There's your team, Oh Aces all day, Okay, Vegas, Vegas.

1041
00:55:09,880 --> 00:55:11,760
Speaker 2: We are three blocks from Barkleys.

1042
00:55:11,800 --> 00:55:14,280
Speaker 1: Oh my god. Yeah. Really excited.

1043
00:55:14,440 --> 00:55:14,880
Speaker 2: Yeah.

1044
00:55:14,960 --> 00:55:18,600
Speaker 1: Yeah, So I would say pay attention this, Like people

1045
00:55:18,640 --> 00:55:21,000
Speaker 1: don't realize that the Tour de France is the most

1046
00:55:21,320 --> 00:55:24,320
Speaker 1: watched annual sporting event in the world. Yeah, the Women's

1047
00:55:24,360 --> 00:55:28,120
Speaker 1: Tour is probably behind, like the Rugby World Cup, the

1048
00:55:28,160 --> 00:55:30,640
Speaker 1: most watched women's sporting event in the world. We had

1049
00:55:30,680 --> 00:55:33,040
Speaker 1: one hundred million hours watched last year.

1050
00:55:33,120 --> 00:55:33,520
Speaker 2: Wow.

1051
00:55:33,520 --> 00:55:37,680
Speaker 1: In France alone, seven point seven million people watched the

1052
00:55:37,760 --> 00:55:42,200
Speaker 1: final stage to watch the beautiful Pauline Pferan provo win

1053
00:55:42,360 --> 00:55:47,960
Speaker 1: in like incredible fashion in France, and that was fifty

1054
00:55:47,960 --> 00:55:50,560
Speaker 1: three percent of TVs that we're on we're watching it.

1055
00:55:50,640 --> 00:55:54,080
Speaker 1: So it's huge and I want American audiences to to,

1056
00:55:54,520 --> 00:55:56,520
Speaker 1: you know, to get involved and to get excited and

1057
00:55:56,560 --> 00:55:59,439
Speaker 1: to catch the bug because it's exciting. It's beautiful too.

1058
00:55:59,440 --> 00:56:02,520
Speaker 1: It's a spectacular spot to watch because it's literally a

1059
00:56:02,560 --> 00:56:03,040
Speaker 1: Tour de Frase.

1060
00:56:03,200 --> 00:56:06,080
Speaker 2: Yeah, a little bit of a pivot but I'm just

1061
00:56:06,120 --> 00:56:10,000
Speaker 2: like sitting here thinking about your energy and your vibe

1062
00:56:10,200 --> 00:56:13,880
Speaker 2: and that I correct me if I'm wrong. Would assume

1063
00:56:13,920 --> 00:56:17,440
Speaker 2: that oftentimes people kind of expect you to bring this

1064
00:56:17,680 --> 00:56:21,920
Speaker 2: energy and this vibe to every room that you walk into. A.

1065
00:56:22,160 --> 00:56:24,239
Speaker 2: How does that make you feel? And B what do

1066
00:56:24,280 --> 00:56:25,719
Speaker 2: you do on the days that you don't feel so

1067
00:56:25,760 --> 00:56:26,920
Speaker 2: shiny and energetic?

1068
00:56:27,000 --> 00:56:31,440
Speaker 1: That's a great question. Yeah, Like I've learned a lot

1069
00:56:31,480 --> 00:56:35,640
Speaker 1: more about self care because I can't believe how much

1070
00:56:36,640 --> 00:56:40,920
Speaker 1: more energy my job has taken in the last four years,

1071
00:56:41,160 --> 00:56:45,480
Speaker 1: promoting this race, promoting this partnership, getting out there in

1072
00:56:45,520 --> 00:56:50,279
Speaker 1: the media, being on the ground at the race. This

1073
00:56:50,640 --> 00:56:53,719
Speaker 1: level is expected from me totally, but it also comes

1074
00:56:53,840 --> 00:56:56,960
Speaker 1: very naturally. So I do what I can outside of

1075
00:56:57,000 --> 00:57:00,359
Speaker 1: those moments to ensure that I'm ready for the So

1076
00:57:00,680 --> 00:57:03,600
Speaker 1: just like good habits, ritual is really important, and having

1077
00:57:03,600 --> 00:57:06,000
Speaker 1: a good regimen at home, like you know, trying to

1078
00:57:06,000 --> 00:57:08,960
Speaker 1: get as much sleep as possible, taking good care of myself,

1079
00:57:09,239 --> 00:57:12,360
Speaker 1: staying you know, working out regardless of all my travel,

1080
00:57:12,680 --> 00:57:14,680
Speaker 1: you know, even if it's a quick gym workout, like

1081
00:57:14,680 --> 00:57:17,080
Speaker 1: a quick hotel workout, you know, doing planks on the

1082
00:57:17,520 --> 00:57:20,880
Speaker 1: on the floor of the hotel, but taking care of

1083
00:57:20,880 --> 00:57:22,880
Speaker 1: myself as much as possible so that I'm ready to go,

1084
00:57:23,200 --> 00:57:25,240
Speaker 1: you know, when the moment strikes. But but there's times

1085
00:57:25,240 --> 00:57:29,680
Speaker 1: that I'm not quite there, and then I think it's

1086
00:57:31,120 --> 00:57:33,680
Speaker 1: going back to like the basics of like, I love

1087
00:57:33,720 --> 00:57:36,080
Speaker 1: to connect with people. So maybe it's a quieter conversation

1088
00:57:36,160 --> 00:57:39,080
Speaker 1: this time. Maybe I'm not grabbing the stage or the mic,

1089
00:57:39,320 --> 00:57:41,800
Speaker 1: and I'm I'm you know, finding somebody in the room

1090
00:57:41,840 --> 00:57:45,640
Speaker 1: that I want to hear their story. So I think

1091
00:57:45,840 --> 00:57:48,640
Speaker 1: there's different ways, different things I can do in the

1092
00:57:48,680 --> 00:57:52,760
Speaker 1: moment to get outside of myself, you know, and and

1093
00:57:52,960 --> 00:57:54,960
Speaker 1: kind of just take it in and just be more

1094
00:57:54,960 --> 00:57:57,680
Speaker 1: of a receptor. Yeah, somebody that's kind of doling it out.

1095
00:57:59,000 --> 00:58:03,280
Speaker 2: It's so such a beautiful takeaway to say, just because

1096
00:58:03,320 --> 00:58:06,040
Speaker 2: I'm tired doesn't mean I'm not who I am. Yeah,

1097
00:58:06,520 --> 00:58:10,400
Speaker 2: And that is such an eloquent way to put it.

1098
00:58:10,400 --> 00:58:13,640
Speaker 2: It's like, even though I'm tired, I am still a connector.

1099
00:58:13,800 --> 00:58:16,680
Speaker 2: Even though I'm tired, I still want to learn about you.

1100
00:58:17,040 --> 00:58:19,680
Speaker 2: My capacity for how I go about it just might

1101
00:58:19,720 --> 00:58:23,920
Speaker 2: need to shift in that moment. What a really cool

1102
00:58:23,960 --> 00:58:24,960
Speaker 2: way to think about it.

1103
00:58:25,440 --> 00:58:27,440
Speaker 1: Yeah, And I always say that there's an opportunity in

1104
00:58:27,520 --> 00:58:29,760
Speaker 1: every room you just you don't you haven't found it yet,

1105
00:58:30,360 --> 00:58:33,080
Speaker 1: and so just kind of it's a growth mentality, you know,

1106
00:58:33,120 --> 00:58:35,600
Speaker 1: it's kind of always thinking that there's there's some door

1107
00:58:35,600 --> 00:58:37,120
Speaker 1: that I don't even see yet that's going to open.

1108
00:58:37,240 --> 00:58:39,240
Speaker 2: There's some door that I don't even see yet that's

1109
00:58:39,280 --> 00:58:42,360
Speaker 2: going to open. Right now, someone comes to maybe your

1110
00:58:42,400 --> 00:58:44,920
Speaker 2: Instagram or your LinkedIn, they see your title and what

1111
00:58:44,960 --> 00:58:47,360
Speaker 2: you do in Swift. They see a woman that's passionate

1112
00:58:47,360 --> 00:58:50,200
Speaker 2: about cycling. But when you look in the mirror, Kate,

1113
00:58:50,320 --> 00:58:52,480
Speaker 2: what is it that you see looking back at you?

1114
00:58:53,360 --> 00:58:56,880
Speaker 1: Oh, I see a fighter in a good way. I

1115
00:58:56,920 --> 00:59:02,800
Speaker 1: see somebody that uh is ready for the next challenge. Yeah,

1116
00:59:02,800 --> 00:59:05,840
Speaker 1: and that thrives on that energy. I feel so lucky

1117
00:59:05,840 --> 00:59:07,920
Speaker 1: to have found Swift is it's a company that has

1118
00:59:08,040 --> 00:59:10,560
Speaker 1: always been doing something that has never been done before,

1119
00:59:11,000 --> 00:59:14,240
Speaker 1: and that takes a unique person to accept that challenge

1120
00:59:14,280 --> 00:59:16,840
Speaker 1: and want to be there for that and want to

1121
00:59:16,880 --> 00:59:20,920
Speaker 1: dive into the unknown. And I've learned to really embrace

1122
00:59:21,000 --> 00:59:25,080
Speaker 1: that uncertainty and risk and those are now positive emotions

1123
00:59:25,080 --> 00:59:27,800
Speaker 1: for me. You know, I remember, there's a wonderful athlete

1124
00:59:27,840 --> 00:59:31,160
Speaker 1: Kristin Armstrong, who has won three Olympic gold medals in

1125
00:59:31,200 --> 00:59:34,120
Speaker 1: the time trial race and she's now a phenomenal coach

1126
00:59:34,920 --> 00:59:37,840
Speaker 1: and she has this sort of mentality of embracing the

1127
00:59:37,880 --> 00:59:41,240
Speaker 1: pain and if you kind of switch your mind to

1128
00:59:41,360 --> 00:59:44,640
Speaker 1: it's not pain, this is power and it's pushing me

1129
00:59:44,720 --> 00:59:49,560
Speaker 1: forward and that and you reframe it to at you know,

1130
00:59:49,680 --> 00:59:54,040
Speaker 1: to now it's it's something that is driving you instead

1131
00:59:54,080 --> 00:59:58,680
Speaker 1: of holding you back. And so you know, we have

1132
00:59:58,720 --> 01:00:00,520
Speaker 1: to kind of get out of kind binary thinking of

1133
01:00:00,560 --> 01:00:04,200
Speaker 1: like good and bad and everything can you know, lead

1134
01:00:04,240 --> 01:00:07,480
Speaker 1: to something positive but you haven't seen it yet, So

1135
01:00:07,640 --> 01:00:11,919
Speaker 1: be patient, don't jump to conclusions, and you know, give

1136
01:00:11,960 --> 01:00:13,880
Speaker 1: the world the opportunity to kind of show you what

1137
01:00:13,920 --> 01:00:14,320
Speaker 1: that is.

1138
01:00:15,280 --> 01:00:20,360
Speaker 2: Turning your pain into power is again one of those

1139
01:00:20,560 --> 01:00:25,600
Speaker 2: things that is repetition and repetition and repetition. There is

1140
01:00:25,680 --> 01:00:29,480
Speaker 2: going to be that one day, that one difficult moment

1141
01:00:29,640 --> 01:00:33,040
Speaker 2: that you first realize it's possible, and then there's going

1142
01:00:33,120 --> 01:00:35,920
Speaker 2: to be that next difficult moment where you realize, Okay,

1143
01:00:36,080 --> 01:00:38,320
Speaker 2: not only is it possible, but I can do something

1144
01:00:38,360 --> 01:00:42,400
Speaker 2: about it. It's so challenging to get there, it is.

1145
01:00:43,280 --> 01:00:46,240
Speaker 1: I here's a fun one somebody told me once as

1146
01:00:46,320 --> 01:00:50,080
Speaker 1: we were starting a freezing cold ride in like norcl

1147
01:00:51,760 --> 01:00:53,680
Speaker 1: and I was like shivering, and I see this, this

1148
01:00:53,680 --> 01:00:56,520
Speaker 1: this gentleman that's on the ride. He's Icelandic and he's

1149
01:00:56,560 --> 01:01:01,320
Speaker 1: wearing just like short sleeves. I'm like, what is he doing, Like, Hilmar,

1150
01:01:01,320 --> 01:01:02,120
Speaker 1: aren't you freezing?

1151
01:01:02,720 --> 01:01:04,280
Speaker 2: Of course his name is Kilmar.

1152
01:01:04,600 --> 01:01:05,880
Speaker 1: Hilmar, Hilmar.

1153
01:01:06,280 --> 01:01:09,320
Speaker 2: I'm like, this is like not your average Hilmar.

1154
01:01:09,320 --> 01:01:11,880
Speaker 1: Aren't you freezing? And he said cold is a state

1155
01:01:11,920 --> 01:01:15,680
Speaker 1: of mind, And I went, I think, okay, whatever, Viking,

1156
01:01:16,960 --> 01:01:20,120
Speaker 1: but then think of it. Try it sometime, all right,

1157
01:01:20,120 --> 01:01:23,560
Speaker 1: I'm gonna try it sometimes. We all, like, you know,

1158
01:01:23,960 --> 01:01:26,120
Speaker 1: the best, the best athletes in the world know that

1159
01:01:26,880 --> 01:01:31,919
Speaker 1: the strongest muscle you have is your brain. And so yeah,

1160
01:01:32,040 --> 01:01:34,160
Speaker 1: get out of thinking like that you know it all

1161
01:01:34,320 --> 01:01:37,120
Speaker 1: like you don't know anything, and you can constantly retrain

1162
01:01:37,200 --> 01:01:40,080
Speaker 1: your brain. Uh, and there's little things you could do

1163
01:01:40,280 --> 01:01:42,880
Speaker 1: to take you out of that fight or flight moment

1164
01:01:43,160 --> 01:01:48,480
Speaker 1: or that panic or uh, that discomfort, you know, to

1165
01:01:49,080 --> 01:01:53,240
Speaker 1: turn it into something that actually might create, you know,

1166
01:01:53,280 --> 01:01:55,800
Speaker 1: your next step, your next progress, your next awakening.

1167
01:01:56,640 --> 01:01:58,440
Speaker 2: So basically we're gonna leave here and we're gonna go

1168
01:01:58,600 --> 01:01:59,720
Speaker 2: jump in a couple of ice backs.

1169
01:01:59,840 --> 01:02:02,720
Speaker 1: Yeah, just a state of mind, Just a state of mind.

1170
01:02:02,800 --> 01:02:05,200
Speaker 2: Well, Kate, I'm so happy that we're able to do

1171
01:02:05,240 --> 01:02:07,760
Speaker 2: this today. Before I let you go right now, you

1172
01:02:07,800 --> 01:02:09,920
Speaker 2: have the opportunity to offer yourself a piece of advice.

1173
01:02:09,920 --> 01:02:12,400
Speaker 2: I'm going to bring you back to when you made

1174
01:02:12,560 --> 01:02:17,479
Speaker 2: the difficult decision to walk away from basketball, being told

1175
01:02:17,520 --> 01:02:19,360
Speaker 2: that you can't keep doing this thing that you love,

1176
01:02:20,040 --> 01:02:23,200
Speaker 2: knowing what you know? Now, what would you tell yourself

1177
01:02:23,240 --> 01:02:24,200
Speaker 2: during that hurdle moment?

1178
01:02:24,720 --> 01:02:29,480
Speaker 1: Oh, this is just the beginning, that there's no true endings,

1179
01:02:29,720 --> 01:02:31,080
Speaker 1: that this is just.

1180
01:02:31,200 --> 01:02:34,360
Speaker 2: A pivot, just a pivot. Kate, so happy that you

1181
01:02:34,360 --> 01:02:36,320
Speaker 2: were able to come to the studio. For those that

1182
01:02:36,480 --> 01:02:38,000
Speaker 2: want to keep up with you, you want to keep up

1183
01:02:38,080 --> 01:02:40,680
Speaker 2: with the Zwift, give me the details. Where do you

1184
01:02:40,720 --> 01:02:41,040
Speaker 2: fend you?

1185
01:02:41,360 --> 01:02:43,720
Speaker 1: Okay, you can find me on Instagram at just my

1186
01:02:43,760 --> 01:02:47,920
Speaker 1: full name. Kate Verno. Definitely follow goes witht on Instagram

1187
01:02:47,960 --> 01:02:52,360
Speaker 1: as well to follow the excitement around our Towurter friends,

1188
01:02:52,400 --> 01:02:55,640
Speaker 1: Femavi Swift partnership and everything we're doing to grow and

1189
01:02:55,680 --> 01:02:58,720
Speaker 1: elevate women's cycling. And you know, if you have questions

1190
01:02:58,760 --> 01:03:01,600
Speaker 1: about the actual app and want to get rolling with

1191
01:03:02,120 --> 01:03:04,439
Speaker 1: an incredible women's community around the world. You know, feel

1192
01:03:04,440 --> 01:03:06,440
Speaker 1: free to DM me anytime with questions about how to

1193
01:03:06,440 --> 01:03:10,000
Speaker 1: get into it and what you need to join this

1194
01:03:10,040 --> 01:03:11,120
Speaker 1: beautiful world of cycling.

1195
01:03:11,400 --> 01:03:14,000
Speaker 2: Amazing see one Swift I'm over at Emily a Body

1196
01:03:14,040 --> 01:03:17,479
Speaker 2: and at Hurdle Podcasts Another Hurdle Conquered. Catch you guys

1197
01:03:17,480 --> 01:03:17,919
Speaker 2: next time.