WEBVTT - Mom Entrepreneurs 0:00:04.840 --> 0:00:08.320 Hi, everybody, and welcome back to Katie's Crib. In this episode, 0:00:08.360 --> 0:00:10.960 we have a group, a group you guys, of impressive 0:00:11.000 --> 0:00:13.960 and amazing women here all in one room. We are 0:00:14.000 --> 0:00:17.159 in this very sexy, fancy recording studio. We are not 0:00:17.239 --> 0:00:19.720 in Katie's crib. We're in a recording studio because I 0:00:19.720 --> 0:00:22.560 wanted to get this particular group of women together. They 0:00:22.560 --> 0:00:25.600 are all entrepreneurs who started their businesses when they were 0:00:25.640 --> 0:00:27.360 new moms, and we're going to talk about what their 0:00:27.400 --> 0:00:29.840 journeys have been like and how, if at all, being 0:00:29.880 --> 0:00:32.120 a mom has made an impact on them as business owners. 0:00:32.280 --> 0:00:35.360 We've got a lot together. This is a huge topic 0:00:35.400 --> 0:00:37.760 that I'm super I literally have goosebumps talking about this. 0:00:37.800 --> 0:00:41.240 I'm like entrepreneur moms. It just sounds so fucking awesome. Okay, 0:00:41.400 --> 0:00:44.839 let me introduce today's guest guests plural, that's why we're 0:00:44.840 --> 0:00:47.519 in the recording studio. We have Sarah Gibson Tuttle, who 0:00:47.640 --> 0:00:50.080 is the founder and CEO of Olive and June. We 0:00:50.159 --> 0:00:53.320 have Katerina Schneider, the founder and CEO of Ritual, And 0:00:53.360 --> 0:00:55.920 we have Angela Sutherland, the co founder and CEO of 0:00:56.080 --> 0:00:59.360 Umi Service. And we're gonna put links um all on 0:00:59.400 --> 0:01:01.640 the cribs, no to all of these amazing businesses. You 0:01:01.640 --> 0:01:03.880 can really do a deep dive on these awesome ladies. 0:01:04.400 --> 0:01:09.360 Hi ladies. UM, it's so great to have you here. 0:01:09.440 --> 0:01:12.200 Thank you guys for being here. Um, let's get into this. 0:01:12.319 --> 0:01:14.639 Let's talk briefly. Let's all go around and talk briefly 0:01:14.680 --> 0:01:18.720 about everyone's lives before kids, Like were you already pursuing 0:01:18.720 --> 0:01:21.520 careers on your own? What areas were you working in? 0:01:21.600 --> 0:01:26.040 What were your daily schedules? Like, okay, I'll start. So 0:01:26.080 --> 0:01:29.160 this is angela from you me Hi. So I was 0:01:29.720 --> 0:01:32.160 a traditional whole geek. I actually went to school with 0:01:32.720 --> 0:01:36.760 yeah here, no way, where did you go to school? Brown? 0:01:37.000 --> 0:01:41.160 I was a math major. She was applied math. It's 0:01:41.160 --> 0:01:45.160 a super nerdal art. I don't think I've ever met 0:01:45.200 --> 0:01:47.360 math majors in my life, which goes to show you 0:01:47.400 --> 0:01:53.000 how small and wow, okay, I'm just we are. It's 0:01:53.080 --> 0:01:56.760 more like can you find us? Um? Yeah, so I've 0:01:56.800 --> 0:01:59.960 known her a long time ish but like, um, but anyway, 0:02:00.040 --> 0:02:02.720 So I was like sort of traditional nerd path. So 0:02:02.760 --> 0:02:05.640 I went to you know, like school, was a math major, 0:02:05.840 --> 0:02:08.880 went into investment banking, and then went to an a 0:02:08.880 --> 0:02:11.320 management program and then into like private equity. So I've 0:02:11.320 --> 0:02:15.560 actually always done finance or operations, and so that's like 0:02:15.560 --> 0:02:19.480 pretty much my background pre launching a company, And so 0:02:19.919 --> 0:02:22.680 why I launched this company really had to do with 0:02:22.720 --> 0:02:26.560 more like what the situation was. Like I wouldn't have 0:02:26.680 --> 0:02:30.000 ever thought I would go into baby food, tell us like, 0:02:30.040 --> 0:02:32.160 let's go around, we'll all talk about pre baby and 0:02:32.200 --> 0:02:34.200 then just go into your business and how you started it, 0:02:34.440 --> 0:02:37.720 like grouping them together. I would never have, like, I 0:02:37.880 --> 0:02:40.160 never would have made the jump if it wasn't something 0:02:40.200 --> 0:02:42.639 so obvious to me that needed to happen, Like so 0:02:42.960 --> 0:02:45.160 in my life, So I had a baby, I got pregnant, 0:02:45.400 --> 0:02:47.480 and I started realizing that there's this period of life 0:02:47.600 --> 0:02:51.040 called a thousand days that was so important for childhood nutrition. 0:02:51.120 --> 0:02:52.920 Like basically nothing you do for the rest of your 0:02:52.919 --> 0:02:55.640 life matters on it comes of nutrition, except this period. 0:02:55.960 --> 0:02:58.560 And this period was like you know basically you know 0:02:58.639 --> 0:03:01.520 conception to h two and that what you give your 0:03:01.600 --> 0:03:04.639 kid during that period changes their life. And where did 0:03:04.680 --> 0:03:06.280 you like was that in a book that you read 0:03:06.280 --> 0:03:07.680 and you all of a sudden just like got obsessed 0:03:07.720 --> 0:03:09.120 with it and you were like this has nothing to 0:03:09.160 --> 0:03:11.640 do with math, and I'm so into it. I'm like 0:03:11.639 --> 0:03:15.280 a nerd and so I reached researched a lot, and 0:03:15.360 --> 0:03:17.400 so there's a publication called the Lancet, which is like 0:03:17.440 --> 0:03:20.519 the n I H O the UK, So the Nationals 0:03:20.520 --> 0:03:23.480 have Health for the UK and they published it and 0:03:23.480 --> 0:03:27.239 it's about eight epidemiologists that came together and said, Okay, 0:03:27.240 --> 0:03:30.040 this period is really important. You know all these like 0:03:30.160 --> 0:03:33.560 vitamins and minerals things that happen are super important. So 0:03:33.600 --> 0:03:35.760 you have genetics that like for me, but you have 0:03:35.880 --> 0:03:39.400 this period that are epigenetic things that actually change the 0:03:39.440 --> 0:03:41.440 way that you live the rest of your life based 0:03:41.440 --> 0:03:44.680 on what you're doing. And so because of that, it 0:03:44.720 --> 0:03:46.920 really just opened my eyes to how little I knew 0:03:47.080 --> 0:03:49.320 and like how how much I wanted to know. And 0:03:49.360 --> 0:03:51.680 so like I'm you know, we're like starving for information. 0:03:51.880 --> 0:03:54.320 You want to do the right things for your kids, 0:03:54.360 --> 0:03:56.560 but you don't know what information you're supposed to get. 0:03:56.960 --> 0:04:00.080 And this was real and concrete and saying like you know, 0:04:00.200 --> 0:04:02.440 like get enough of this and this will happen. And 0:04:02.440 --> 0:04:04.200 you're like, wow, that's something I can do. I can 0:04:04.200 --> 0:04:07.000 have real ownership over. And so you know. Similarly, I 0:04:07.000 --> 0:04:09.400 think you into your life like choosing things that you 0:04:09.400 --> 0:04:12.800 can do that your real ownership over in our generation 0:04:13.560 --> 0:04:15.800 is like a gift because you're like, wow, there's I 0:04:15.840 --> 0:04:19.120 feel so confused by all the information online what can 0:04:19.200 --> 0:04:21.080 I do or not do? And so this was something 0:04:21.120 --> 0:04:23.000 for me. I was like I can really do something. 0:04:23.279 --> 0:04:24.719 And then I started to trying to do it and 0:04:24.720 --> 0:04:26.560 I was like, wait, what, Like you want me to 0:04:26.600 --> 0:04:30.280 cook every single meal? And how much was your kid 0:04:30.279 --> 0:04:33.000 when you started this? She was seven months, so it's 0:04:33.040 --> 0:04:35.560 seven months. You just started the idea of giving her 0:04:35.560 --> 0:04:37.640 solid foods, and you were like, I went into this 0:04:37.720 --> 0:04:40.800 deep dive with the how UK system works and all 0:04:40.839 --> 0:04:42.479 the research, and you were like, I'm going to start 0:04:42.560 --> 0:04:45.280 a business. Yeah, I started research with this small baby. Yeah. 0:04:45.320 --> 0:04:47.120 I started research before I was a pre datal and 0:04:47.160 --> 0:04:48.600 I was like, thinking I was going to cook it. 0:04:48.760 --> 0:04:50.640 So then I was like, so this is great. I 0:04:50.640 --> 0:04:52.839 have all this research. I'm ready to go. And I 0:04:52.839 --> 0:04:54.400 was like, I'm gonna make all this stuff. And I 0:04:54.600 --> 0:04:57.800 started to do that, and I'm like, oh my lord, 0:04:57.880 --> 0:05:01.600 this is terrible. Nobody wants. Nobody wants to do that 0:05:01.640 --> 0:05:04.440 because you think you do. I never thought, and then 0:05:04.839 --> 0:05:06.920 you never thought I did, so I think you think 0:05:07.200 --> 0:05:09.839 and then you're like, no, I really don't like to 0:05:10.000 --> 0:05:11.720 know everything they're supposed to be getting to be, like 0:05:11.720 --> 0:05:13.480 are you getting in a vitamin A? Like are you? 0:05:13.760 --> 0:05:15.440 It's like you're never going to know, and then you 0:05:15.480 --> 0:05:17.120 make a ton of it and you freeze it, and 0:05:17.120 --> 0:05:19.760 also your freezer is full of these little like frozen 0:05:20.240 --> 0:05:22.480 dots and I don't know what I did, and like 0:05:22.520 --> 0:05:24.479 I blacked out and made a lot of food and like, 0:05:24.880 --> 0:05:27.360 but then that's just not a way to live because 0:05:27.360 --> 0:05:30.040 I wanted to work too, and I wanted to be productive, 0:05:30.080 --> 0:05:32.599 and I also wanted to be present for my children 0:05:32.680 --> 0:05:36.480 and like like have time for like what am I 0:05:36.520 --> 0:05:39.120 supposed to be doing? Like with them playing and all 0:05:39.160 --> 0:05:40.919 of these things? Like I was like, how does this 0:05:41.000 --> 0:05:43.680 not exist? Did you feel so driven to start your 0:05:43.680 --> 0:05:47.280 own company, be your own boss, to make your own hours, 0:05:47.320 --> 0:05:49.080 to be spend more time with your kids or was 0:05:49.080 --> 0:05:51.800 it just so you were so passionate about the idea. Yeah, 0:05:51.800 --> 0:05:54.240 so I almost wish that were the case, because then 0:05:54.279 --> 0:05:56.359 I probably wouldn't have done it, because you don't realize 0:05:56.400 --> 0:05:58.240 that when you what you give up, when you start 0:05:58.240 --> 0:06:00.520 a company, Like it's like it's not your own hours, 0:06:00.560 --> 0:06:02.960 it's actually like eight times the amount of hours, you know. 0:06:03.040 --> 0:06:04.920 So it's like you think that you're, oh, it's gonna 0:06:04.920 --> 0:06:08.360 be flexible in this baby. It's like flexible, that'll FaceTime 0:06:08.440 --> 0:06:10.680 my baby when I love to. Like it's like there, 0:06:10.720 --> 0:06:14.200 it's you're giving up so much to start a business, 0:06:14.279 --> 0:06:16.200 you know, and so much of yourself and it's like 0:06:16.200 --> 0:06:19.560 you're basically having another baby. And so I and I 0:06:19.640 --> 0:06:21.480 say that because not to like to tear anyone from 0:06:21.520 --> 0:06:24.000 doing it, but just to know, like you do it 0:06:24.040 --> 0:06:26.359 because you love it, right, you just like it's something 0:06:26.400 --> 0:06:28.960 else you love, and so you're you're deciding to put 0:06:29.080 --> 0:06:32.000 all your energy into this other thing. Um, I like 0:06:32.080 --> 0:06:34.640 that idea. You said you had two babies, Like it's like, yeah, 0:06:34.800 --> 0:06:38.280 I totally understand that. Um. I also think you do 0:06:38.320 --> 0:06:40.400 it because you want to touch other people's lives. Like 0:06:40.400 --> 0:06:43.960 when Angela launched you Me, which wasn't named me, then, um, 0:06:44.000 --> 0:06:45.920 there was a beta there, this is Sarah. There was 0:06:45.960 --> 0:06:50.280 a beta. Um this is Sarah June and they did 0:06:50.279 --> 0:06:52.400 a beta testing and they sent me the product and 0:06:52.440 --> 0:06:54.599 like that changed my life because I was able to 0:06:54.640 --> 0:06:57.320 work and feed my child this amazing food. And so 0:06:57.800 --> 0:06:59.479 I think Angel did it because she loved it and 0:06:59.480 --> 0:07:02.359 she cares so much deeply about the subject in the topic. 0:07:02.440 --> 0:07:05.000 But you also do it because you want to change 0:07:05.040 --> 0:07:07.240 people's lives and help. I wouldn't have been able to 0:07:07.279 --> 0:07:09.760 work at the pace I was working without without you Me. 0:07:11.080 --> 0:07:12.760 For Me, I was going to say that you Me 0:07:13.040 --> 0:07:16.520 really contributes to female empowerment in such a big way. 0:07:16.600 --> 0:07:19.840 I had my first kid without you that I had 0:07:19.880 --> 0:07:22.400 my second kid with you Me, and it just provided 0:07:22.480 --> 0:07:25.840 so much flexibility. And I think that the impact that 0:07:26.320 --> 0:07:28.280 companies like that are having in the world is like 0:07:28.600 --> 0:07:29.760 and just so you guys know, you mean as a 0:07:29.800 --> 0:07:32.520 food it's an amazing food delivery service for baby food 0:07:32.520 --> 0:07:34.080 and things like that. That they're getting all of the 0:07:34.160 --> 0:07:36.400 health and nutrients, which I felt was probably a huge 0:07:36.400 --> 0:07:38.200 weight off your shoulders if you couldn't be home actually 0:07:38.240 --> 0:07:40.480 cooking the food yourself, knowing that what was left in 0:07:40.480 --> 0:07:42.680 the fridge for whoever to give to them while you 0:07:42.720 --> 0:07:47.600 were running your new businesses was providing nourishment and really 0:07:47.640 --> 0:07:51.360 good choices because we're yeah, this is one hell of 0:07:51.400 --> 0:07:53.680 a type of room that you didn't have to worry. 0:07:53.680 --> 0:07:55.400 You could come home and literally like feed your child 0:07:55.400 --> 0:07:57.280 and it was immediate and you never had to worry 0:07:57.280 --> 0:07:59.520 about it. People thought I was getting paid. It was like, 0:07:59.560 --> 0:08:02.480 I think four sponsored ads resting, but and I was 0:08:02.520 --> 0:08:04.720 clearly not getting paid. And they were like, I don't 0:08:04.800 --> 0:08:07.440 understand why we're posting so much about this company. And 0:08:07.480 --> 0:08:10.280 I was like, she's literally changing my life, Like this 0:08:10.360 --> 0:08:13.400 is amazing, wonderful to hear. Can you tell me, Um, 0:08:13.440 --> 0:08:15.880 Sarah about Olive in June and when you started it 0:08:15.920 --> 0:08:18.320 and why, what your life looked like, what did you 0:08:18.320 --> 0:08:20.720 work before? Did you work through your pregnancy? Tell me 0:08:20.720 --> 0:08:22.720 about that. It's a little hard to go after Angela 0:08:23.040 --> 0:08:26.920 Um after that intro, but I'm happy to talk about nails. Um. 0:08:27.000 --> 0:08:30.240 Nails are also very empowering and creative and artistic. I mean, 0:08:30.240 --> 0:08:34.920 at this point, like nails are like and honestly, the 0:08:35.080 --> 0:08:37.360 first time I left my baby, and I'm probably going 0:08:37.440 --> 0:08:38.880 to bet that a lot of moms I know, the 0:08:38.920 --> 0:08:40.920 first time I left my baby with someone was to 0:08:41.000 --> 0:08:44.040 just like get my nails and yeah, because I was 0:08:44.120 --> 0:08:47.520 like that's an hour and I feel like I need 0:08:47.520 --> 0:08:49.000 to treat myself. But I also don't know who I 0:08:49.040 --> 0:08:53.600 am anymore and I don't want to. You know, caught 0:08:53.600 --> 0:08:56.560 my baby's face open with like bad nails, and I'm 0:08:56.600 --> 0:08:58.440 you know, you're like a mess, and it's just someone 0:08:58.520 --> 0:09:00.480 can take care of you. You feel complete? Yes, so 0:09:00.480 --> 0:09:01.920 tell us about we get that. A lot of people 0:09:01.960 --> 0:09:03.520 are like, I have one hour and I just want 0:09:03.520 --> 0:09:07.280 to get a manny petty um. So so I actually so. 0:09:07.440 --> 0:09:10.000 I started all of in June. My background is somewhat 0:09:10.040 --> 0:09:13.360 similar to Angela, although a little less smart. UM. I 0:09:13.360 --> 0:09:16.000 went to Colgate and I was a philosophy major. I thought, 0:09:16.040 --> 0:09:17.480 for a hot second I wanted to be a lawyer, 0:09:17.520 --> 0:09:20.959 but I started working on a trading desk UM at 0:09:21.040 --> 0:09:23.240 JPMorgan and so I kind of worked at the other 0:09:23.280 --> 0:09:26.199 side of the business, much more of the social um 0:09:26.559 --> 0:09:29.200 client service like have fun, go out really late type 0:09:29.200 --> 0:09:31.760 of business UM. And I do that for ten years 0:09:31.800 --> 0:09:34.959 and and I like learned client service so intensely so 0:09:35.080 --> 0:09:37.720 and something that I love doing. And at some point 0:09:37.720 --> 0:09:39.400 I was like, I do not want to do this anymore. 0:09:39.400 --> 0:09:40.640 I don't want to live in New York anymore. I 0:09:40.640 --> 0:09:42.360 want to live in l A. I like the sunshine, 0:09:42.880 --> 0:09:45.360 such a type of person that I feel like it's 0:09:45.360 --> 0:09:47.760 a really good balance for me to live here. Um. 0:09:48.320 --> 0:09:50.280 We feel very similar on that because I'm from New 0:09:50.360 --> 0:09:52.120 York born raised, and I came here and I was like, oh, 0:09:52.559 --> 0:09:55.440 I didn't do that because of traffic. Wow, It's like 0:09:55.480 --> 0:09:59.280 I just chill out. It's like it's like CBD. But yes, 0:09:59.360 --> 0:10:04.960 I agreed, agreed, agreed, yes, perfect end quote exactly. And 0:10:05.040 --> 0:10:08.480 so um, I started researching where where where I would 0:10:08.480 --> 0:10:11.079 work and actually that's how I met my now husband. Um. 0:10:11.080 --> 0:10:14.880 I did a bunch of informational interviews and entertainment. Um. 0:10:14.920 --> 0:10:18.120 And and actually my husband works with Angela's brother in law. 0:10:18.200 --> 0:10:22.400 So this is a really small group. Wow. Back also 0:10:23.280 --> 0:10:25.280 like all friends and you're like, yeah, I can start 0:10:25.320 --> 0:10:27.319 my own business like she did it. Like if I 0:10:27.360 --> 0:10:29.400 was around you guys, I feel like I could maybe 0:10:29.400 --> 0:10:32.000 do that. You're making me feel very this is awesome, 0:10:32.280 --> 0:10:35.480 I mean if yeah exactly. Um. And So basically what 0:10:35.600 --> 0:10:38.360 I fell in love with dry Bar I like, um, 0:10:38.440 --> 0:10:40.200 and now it's crazy that Ali's one of my closest 0:10:40.200 --> 0:10:41.719 friends because I feel like it was such a fan 0:10:41.760 --> 0:10:44.920 girl for such a long time. UM, and I just 0:10:44.920 --> 0:10:47.480 fell in love with the model. I loved what they 0:10:47.520 --> 0:10:50.080 were offering. I love there was affordable price point and 0:10:50.160 --> 0:10:52.599 I love nails. So I had this moment where I 0:10:52.600 --> 0:10:54.000 said to my now husband, like, I'm going to do 0:10:54.040 --> 0:10:55.960 the dry bar for nails, Like this just makes so 0:10:56.040 --> 0:10:58.320 much sense, and there's no national nail chain and I 0:10:58.320 --> 0:11:01.440 feel so good about this. UM And it was super 0:11:01.480 --> 0:11:03.240 inspired And we can get into later like what that 0:11:03.280 --> 0:11:05.480 looks like today because it's a little bit different, we're 0:11:05.480 --> 0:11:08.760 shifting into products. But UM, but I that was my 0:11:08.840 --> 0:11:11.800 initial idea. And I opened this song on before I 0:11:11.840 --> 0:11:14.400 was actually I think I was engaged, so before I 0:11:14.400 --> 0:11:16.640 was married and had a kid. UM. But then I 0:11:16.679 --> 0:11:19.400 had I had no about three months before I opened 0:11:19.400 --> 0:11:24.600 the second location UM, and it was insane. We had 0:11:24.640 --> 0:11:27.160 to like move the opening to after I had her 0:11:27.200 --> 0:11:30.480 because I just literally physically couldn't do it. Um. But 0:11:30.600 --> 0:11:33.320 it was so it was really really hard. UM. But 0:11:33.480 --> 0:11:36.400 I was so like, I'm so passionate about making people's 0:11:36.400 --> 0:11:38.760 lives better and like what that looks like and for me, 0:11:38.800 --> 0:11:40.800 always having my nails that makes you feel like you 0:11:40.800 --> 0:11:42.320 can fill in the blank of what that word is, 0:11:42.360 --> 0:11:44.559 but for me, it just feels like you feel completely 0:11:44.559 --> 0:11:45.839 feel like ready to take on the world. I'm a 0:11:45.920 --> 0:11:47.720 very like I'm currently in the swectwort and jeans like 0:11:47.760 --> 0:11:50.640 that's my like vibe and so having my nails and 0:11:50.679 --> 0:11:53.560 feel so good. Um, I'm taking a break this week 0:11:53.600 --> 0:11:55.160 and I hate it. I hate every minute of it. 0:11:56.200 --> 0:11:58.360 I'm like, get polished on my nail. You don't really 0:11:58.360 --> 0:12:02.880 have all the creative stuff sometimes the rhind stones and stuff. Well, 0:12:02.880 --> 0:12:04.559 we have nail or stickers, which I think are like 0:12:04.960 --> 0:12:11.240 the cute version. Yeah, I love them. Um, and so 0:12:11.360 --> 0:12:13.560 if I'm doing designs, I'm doing other hand painted by 0:12:13.600 --> 0:12:17.920 the manicarister. I'm doing those stickers. But but I always 0:12:18.040 --> 0:12:21.280 like my nails are always done and um and so 0:12:21.280 --> 0:12:24.440 so transitioning with a child, like honestly, companies like Angela's 0:12:24.520 --> 0:12:27.800 like that made my life easier. Um, were like my 0:12:27.920 --> 0:12:30.520 blowing like it was. There was nothing better than being 0:12:30.520 --> 0:12:32.400 able to come home and actually engage with your child 0:12:32.440 --> 0:12:34.280 and not feel like, oh I have to go make 0:12:34.280 --> 0:12:36.040 the smeil or I have to go do certain things. 0:12:36.040 --> 0:12:39.000 And so I'm I'm very grateful for that because I 0:12:39.000 --> 0:12:41.360 don't think because I to Angela's point, you don't take 0:12:41.400 --> 0:12:43.320 any time off. I didn't take one day of maternity 0:12:43.360 --> 0:12:46.640 leave like I constantly we closed our first round of 0:12:46.640 --> 0:12:52.680 funding when I was in the hospital. Term like going 0:12:52.720 --> 0:12:57.280 over while I was a lamor just doesn't stop and 0:12:57.320 --> 0:12:59.880 they don't care, like did you have any like were 0:12:59.880 --> 0:13:01.480 you also? I don't know why I keep coming back 0:13:01.480 --> 0:13:02.640 to this, but where you like, I'm going to be 0:13:02.720 --> 0:13:04.240 my own boss and I'm gonna be able to see 0:13:04.280 --> 0:13:07.559 my kid. Is that something that you fake yourself into 0:13:07.679 --> 0:13:10.200 or you knew? Oh, I think I thought that that 0:13:10.280 --> 0:13:11.800 was going to be the case. I mean I do 0:13:11.920 --> 0:13:14.280 think the one thing is like working in finance, Like 0:13:14.880 --> 0:13:17.200 working where I worked, it was like a seven am 0:13:17.320 --> 0:13:19.920 two you know, you go out almost every night, so 0:13:20.440 --> 0:13:22.600 so that was a long day and you can't leave 0:13:22.640 --> 0:13:24.200 because you're tied to the desk because of the markets 0:13:24.200 --> 0:13:26.160 are going. It's not like it's it's project based or 0:13:26.240 --> 0:13:29.679 meeting based. Um. So I absolutely see my daughter now 0:13:29.720 --> 0:13:31.959 more than I would see her as I can walk 0:13:31.960 --> 0:13:33.760 from home like if I need to, or I can 0:13:33.840 --> 0:13:36.680 go she's a blood drive, I can go at her school. 0:13:36.679 --> 0:13:39.360 I can go. Um and I could not. There's no 0:13:39.400 --> 0:13:41.079 way I could do that at my previous job. But 0:13:41.280 --> 0:13:43.000 it means I worked till three in the morning. That night, 0:13:43.120 --> 0:13:45.360 like I have to the work doesn't go away, and 0:13:45.400 --> 0:13:47.280 I care more about the work now than ever, so 0:13:48.360 --> 0:13:52.199 you have to balance. And I worked seven days a week. God, 0:13:52.960 --> 0:13:55.160 oh god, you guys are very impressive. It's so funny 0:13:55.200 --> 0:13:57.200 someone I've posted on my Instagram that like I was 0:13:57.240 --> 0:13:58.839 having a bad day or that like I was working 0:13:58.920 --> 0:14:00.600 tons and someone gave me you back there, like we 0:14:00.640 --> 0:14:03.360 don't actually want to see that because we believe your 0:14:03.400 --> 0:14:06.160 life is so glamorous that like we don't want to know, 0:14:06.240 --> 0:14:08.400 Like they didn't want to know. And I thought to myself, 0:14:08.480 --> 0:14:11.720 this is so funny because people they think that the 0:14:11.720 --> 0:14:14.080 life we're living is so fantastic, but like we are 0:14:14.120 --> 0:14:16.600 working all of the time. Well, I will say that, 0:14:16.880 --> 0:14:21.280 like like Elvin June was like the beginning of like 0:14:21.760 --> 0:14:24.680 Instagram destination place, you know, like she really was at 0:14:24.680 --> 0:14:27.080 the forefront of like mommy are getting my nails done 0:14:27.120 --> 0:14:28.760 and I'm gonna take a post that it's right. It's 0:14:28.760 --> 0:14:30.400 like it's like you're I'm hearing my nails and and 0:14:30.480 --> 0:14:33.600 it's like an experience or like she sort of manifested 0:14:33.600 --> 0:14:36.080 her dream of like I want this to be a 0:14:36.120 --> 0:14:38.880 place that you go and relax and like it's like 0:14:38.920 --> 0:14:41.000 what she feels. And so I think that's why she 0:14:41.200 --> 0:14:43.120 is so influential and people go to her and like 0:14:43.160 --> 0:14:45.680 she really is. Like people were like saying, oh my goodness, 0:14:45.800 --> 0:14:48.880 like please don't post a great life because I think 0:14:48.880 --> 0:14:51.280 like it's part of this, like you know, swoop away, 0:14:51.400 --> 0:14:53.680 like to bring me to another place, and that honestly, 0:14:53.760 --> 0:14:56.720 like even like sort of spells out what we do 0:14:56.800 --> 0:14:58.760 and his company and like what people look for. It's 0:14:58.760 --> 0:15:01.600 like you have to realize she was like at the 0:15:01.640 --> 0:15:05.760 forefront of sort of deciding like what people wanted this experience, 0:15:06.120 --> 0:15:08.640 and I think that that's why. I think like people 0:15:08.640 --> 0:15:11.000 looked at her fore and experience like wait a minute, 0:15:11.000 --> 0:15:13.000 that's not the experience I wanted. I don't want to 0:15:13.040 --> 0:15:14.640 see you at ten at ten p m. With your 0:15:14.640 --> 0:15:19.440 manny on your keyboard. Not interesting. Cat. Tell us your 0:15:20.200 --> 0:15:24.560 your origin story of your lovely company ritual. Yeah, for sure. 0:15:24.640 --> 0:15:27.760 So I started the company when I was four months pregnant. 0:15:29.320 --> 0:15:32.840 My background very simie to Angela's. I don't know why 0:15:32.800 --> 0:15:35.360 I have to sing that, but in investment banking, I 0:15:35.400 --> 0:15:38.680 was at Lehman Brothers all the way through the collapse 0:15:39.240 --> 0:15:42.440 and then got into the startup World, became the chief 0:15:42.480 --> 0:15:45.520 of staff to the CEO of Universal Music, head of 0:15:45.520 --> 0:15:48.600 innovation there, then met Troy Carter along the way, who 0:15:48.680 --> 0:15:51.920 was Lady Gaga's manager, became the head of innovation at 0:15:52.000 --> 0:15:55.760 his company, and then ran his investment fund of over 0:15:56.440 --> 0:15:59.800 seventies startups, everything from Uber to drop box where people 0:16:00.360 --> 0:16:05.760 spotify and and then got pregnant and life changed forever, 0:16:06.560 --> 0:16:10.120 and for me, my journey started when you know, I've 0:16:10.160 --> 0:16:12.240 always been passionate about health and kind of what I 0:16:12.320 --> 0:16:14.520 was putting in and on my body, But when you 0:16:14.560 --> 0:16:17.800 get pregnant, it's like a whole other caliber. You really 0:16:17.840 --> 0:16:21.920 become very aware of what's in lotions and what's in deodorants, 0:16:22.000 --> 0:16:25.000 and what's in all of this stuff. Yeah, exactly, And 0:16:25.400 --> 0:16:27.160 so I kind of went through a clearing phase, got 0:16:27.240 --> 0:16:31.960 rid of deodorance, toothpaste, sunscreens, cleaning supplies, all my husband's stuff. 0:16:32.000 --> 0:16:34.320 I know, I remember telling him, do not spray your 0:16:34.360 --> 0:16:39.640 cologne within I got outside the house, if you're going 0:16:39.680 --> 0:16:41.600 to do this. I remember that on Scandal because I 0:16:41.640 --> 0:16:43.320 was pregnant and I didn't want to tell anyone, but 0:16:43.360 --> 0:16:46.200 like the amount of hair spray that is in the 0:16:46.440 --> 0:16:48.520 makeup trailers. I mean, for all, you know, if you're 0:16:48.560 --> 0:16:50.920 doing ten women at once in a tiny closed space, 0:16:51.000 --> 0:16:53.720 I was like, oh shit, like oh my god, like 0:16:53.800 --> 0:16:55.760 this is just gonna go. This is oh yeah, I 0:16:55.760 --> 0:16:57.240 would cover my face. It was so in saying. I 0:16:57.240 --> 0:16:59.840 don't know if it actually did anything, but exactly so 0:17:00.080 --> 0:17:01.680 that's where you got the idea. That's where I got 0:17:01.720 --> 0:17:03.720 the idea. I started to kind of look at my 0:17:03.760 --> 0:17:06.479 prenatal vitamin. I turned it turned it around me. I 0:17:06.480 --> 0:17:08.560 was always trying to find the best version of everything. 0:17:08.560 --> 0:17:12.880 But when I actually dug deeper about on the ingredients 0:17:13.000 --> 0:17:15.240 that was in my prenatal I was pretty horrified and 0:17:15.280 --> 0:17:20.199 confused and was in this search for something better. You know, 0:17:20.240 --> 0:17:22.760 I realized, you know, the same with Angela did a 0:17:22.760 --> 0:17:27.000 deep dive in research, and ingredients was something that was 0:17:27.840 --> 0:17:31.879 we didn't ever question before. We questioned what we were eating, 0:17:31.960 --> 0:17:34.440 like where was the kale and our salad coming from? 0:17:34.480 --> 0:17:37.080 We could find that out. Or if your chicken you know, 0:17:37.160 --> 0:17:39.639 you know where the who the chickens playing with? Right? 0:17:40.640 --> 0:17:44.600 But why not question what we're ingesting every single day 0:17:44.640 --> 0:17:47.639 for our pregnancy or beyond that? And so one of 0:17:47.800 --> 0:17:50.560 you know, an interesting fact I found was over a 0:17:50.600 --> 0:17:53.560 third of women have a genetic variation where they can't 0:17:53.560 --> 0:17:58.480 even properly utilize synthetic fulight full of acid that's in 0:17:59.040 --> 0:18:03.879 ninety plus for son of prenatals. And so one of 0:18:03.880 --> 0:18:05.679 the things we did as a company is we use 0:18:05.800 --> 0:18:10.680 methylated folli that bypasses genetic variations. We really go above 0:18:10.720 --> 0:18:14.280 and beyond searching for for better ingredients. So these D 0:18:14.440 --> 0:18:18.119 three from wild harvested like, and we use omega three's 0:18:18.160 --> 0:18:21.879 from micrology, and we my background and technology kind of 0:18:21.920 --> 0:18:25.480 allowed me to really show where those things were coming 0:18:25.520 --> 0:18:28.840 from and why and go really deep which wasn't done before. 0:18:29.200 --> 0:18:32.720 That's amazing, It's so cool. Um do you think that 0:18:33.880 --> 0:18:36.360 go back to I feel like you guys were all 0:18:36.480 --> 0:18:39.159 very influenced by your pregnancies. I mean one, I mean 0:18:39.240 --> 0:18:41.760 ritual for sure, and you me and also I mean again, 0:18:41.800 --> 0:18:44.480 like I just feel like women and pregnant women, Like 0:18:45.440 --> 0:18:47.560 I remember going to the manicurist and being like, am 0:18:47.600 --> 0:18:50.600 I allowed to have like regular nail polish on? You 0:18:50.600 --> 0:18:52.639