1 00:00:00,480 --> 00:00:03,080 Speaker 1: This is the Bloomberg Business of Sports Show where we 2 00:00:03,120 --> 00:00:05,320 Speaker 1: explore the big money issues in the world of sports. 3 00:00:05,360 --> 00:00:08,160 Speaker 1: On Michael Barne. I'm Scarlett Foo and I'm Mike Lynch, 4 00:00:08,280 --> 00:00:10,520 Speaker 1: and we have got a lot of topics to talk 5 00:00:10,560 --> 00:00:14,440 Speaker 1: about today. We know what's happening in a few days. 6 00:00:14,560 --> 00:00:19,080 Speaker 1: Let's call it the Super Bowl. Oh my goodness, it's 7 00:00:19,079 --> 00:00:22,840 Speaker 1: gonna be the Los Angeles Rams against the Cincinnati Bengals 8 00:00:23,000 --> 00:00:28,440 Speaker 1: at so FI, which is the home court to the Rams. 9 00:00:28,920 --> 00:00:32,680 Speaker 1: And would try to pretend that it's not a home 10 00:00:32,720 --> 00:00:37,800 Speaker 1: game that's gonna happen, But anyway, Uh, ticket prices just 11 00:00:37,880 --> 00:00:42,000 Speaker 1: to get into place, scar it is huge, It's huge. 12 00:00:42,159 --> 00:00:46,360 Speaker 1: It's averaging nine thousand, eighties six dollars on the secondary market. 13 00:00:46,360 --> 00:00:49,440 Speaker 1: Apparently that is the most expensive on record. The cheapest 14 00:00:49,440 --> 00:00:53,560 Speaker 1: seat according to ticket i Q the lower level seat, 15 00:00:54,240 --> 00:00:57,200 Speaker 1: UH just under nine thousand dollars. And on the high end, 16 00:00:57,200 --> 00:01:00,280 Speaker 1: bar and Lynch, this is for you guys. Um, a 17 00:01:00,480 --> 00:01:03,280 Speaker 1: single person ticket to a suite with a maximum of 18 00:01:03,320 --> 00:01:09,440 Speaker 1: twenty four would be nine and six thousand dollars. Oh lordy, Lynch, 19 00:01:10,680 --> 00:01:14,080 Speaker 1: had I had my eye on the lower portion, v 20 00:01:14,160 --> 00:01:18,080 Speaker 1: I P C for uh, this may be the day 21 00:01:18,120 --> 00:01:19,600 Speaker 1: I don't have any friends, I may just go to 22 00:01:19,640 --> 00:01:21,440 Speaker 1: the game by myself. But you know what if you wait, 23 00:01:21,520 --> 00:01:25,000 Speaker 1: Apparently in the final few days before the game actually 24 00:01:25,240 --> 00:01:28,800 Speaker 1: takes place, the prices get better. They do. But you know, 25 00:01:29,200 --> 00:01:32,520 Speaker 1: with that comes a great deal of anxiety I've had. 26 00:01:32,680 --> 00:01:35,160 Speaker 1: I went to eleven Super Bowls with the Patriots, and 27 00:01:35,160 --> 00:01:37,120 Speaker 1: I can't tell you how many friends I said during 28 00:01:37,120 --> 00:01:39,320 Speaker 1: the week, wait, they'll just come down. And Saturday night 29 00:01:39,400 --> 00:01:40,920 Speaker 1: they're all calling me. They're not coming down, They're not 30 00:01:40,959 --> 00:01:42,800 Speaker 1: coming down to the game. What am I gonna do? 31 00:01:42,800 --> 00:01:45,320 Speaker 1: What am I gonna do? Now? If you're like me, 32 00:01:45,480 --> 00:01:47,640 Speaker 1: you would just like, you know what, forget. I'm just 33 00:01:47,680 --> 00:01:50,880 Speaker 1: gonna like, you know, part ay in the parking lot. 34 00:01:51,240 --> 00:01:54,400 Speaker 1: But now just to get a parking spot at so 35 00:01:54,600 --> 00:01:58,080 Speaker 1: By off the hook. This is l A after all, 36 00:01:58,320 --> 00:02:01,080 Speaker 1: So parking is gonna come out of huge premium. I mean, 37 00:02:01,160 --> 00:02:02,920 Speaker 1: at that point, if you are showing out that much, 38 00:02:02,960 --> 00:02:05,320 Speaker 1: we need to go see Super Bowl fifty six, you 39 00:02:05,360 --> 00:02:09,840 Speaker 1: spring for valet parking. Yeah, I think since Michael bar 40 00:02:10,040 --> 00:02:12,400 Speaker 1: is our retro host, I think we ought to help 41 00:02:12,440 --> 00:02:14,799 Speaker 1: in Michael bars way back time machine and go back 42 00:02:14,840 --> 00:02:17,440 Speaker 1: to Super Bowl one. But We can buy a fifty 43 00:02:17,520 --> 00:02:21,960 Speaker 1: yard line ticket in the l A Colosseum for twelve dollars. Right, 44 00:02:22,120 --> 00:02:26,280 Speaker 1: we might even see Kirk Douglas there. We may have 45 00:02:26,320 --> 00:02:28,960 Speaker 1: to watch the kickoff of the second half do over 46 00:02:29,280 --> 00:02:33,160 Speaker 1: because the networks weren't back from commercial break, which one wasn't. 47 00:02:33,160 --> 00:02:36,400 Speaker 1: That wasn't back. One was back, but the other one wasn't, 48 00:02:36,520 --> 00:02:39,240 Speaker 1: which it was CBS was one of them right there, 49 00:02:39,360 --> 00:02:46,040 Speaker 1: the other. Oh man, that was that was funny. But 50 00:02:46,440 --> 00:02:50,120 Speaker 1: you know it's listen, it's it's an event. This is 51 00:02:50,200 --> 00:02:52,840 Speaker 1: something that the whole nation is going to get around. 52 00:02:53,120 --> 00:02:55,400 Speaker 1: Keep in mind, you're going to see a lot of 53 00:02:55,720 --> 00:02:59,160 Speaker 1: Super Bowl pools. You're gonna see the squares running all 54 00:02:59,240 --> 00:03:02,359 Speaker 1: over it were You're gonna how many squares have you 55 00:03:02,400 --> 00:03:07,880 Speaker 1: been approached to buy? How many squares you typically buy? 56 00:03:07,960 --> 00:03:13,480 Speaker 1: We we don't discuss business acidity. And now one man 57 00:03:13,800 --> 00:03:20,000 Speaker 1: is like me, Rich Truman and damien'sass hour. We're splitting 58 00:03:20,240 --> 00:03:23,560 Speaker 1: a square because each square in this pool is three, 59 00:03:24,800 --> 00:03:27,440 Speaker 1: So we're gonna we're splitting this one and do all 60 00:03:27,480 --> 00:03:31,200 Speaker 1: the proceeds get paid out? Yeah? Oh yeah, So you're 61 00:03:31,240 --> 00:03:36,680 Speaker 1: talking three d dollars per square, and uh, let's put 62 00:03:36,720 --> 00:03:40,640 Speaker 1: it this way that that's that's what. Yeah. We used 63 00:03:40,680 --> 00:03:43,720 Speaker 1: to fundraise for my son's hockey team and sell squares 64 00:03:43,760 --> 00:03:46,080 Speaker 1: for a hundred dollars each and then half the half 65 00:03:46,080 --> 00:03:48,400 Speaker 1: the money raised would go to the team. The other 66 00:03:48,440 --> 00:03:51,560 Speaker 1: half would be given out and every time there was 67 00:03:51,600 --> 00:03:55,520 Speaker 1: a score change, people would get paid out two. So 68 00:03:55,680 --> 00:03:57,760 Speaker 1: you start the game at zero zero and they whoever 69 00:03:57,800 --> 00:04:00,520 Speaker 1: had zero zero would getwo hundred dollars. And so it 70 00:04:00,560 --> 00:04:02,560 Speaker 1: made it a lot more fun because every time there 71 00:04:02,600 --> 00:04:04,680 Speaker 1: was a score change, and for a couple of games 72 00:04:04,680 --> 00:04:06,960 Speaker 1: that was really exciting. Also for a couple hole of games, 73 00:04:06,960 --> 00:04:10,080 Speaker 1: it was painful because we're just like, oh, someone do something. 74 00:04:10,440 --> 00:04:17,880 Speaker 1: Speaking of painful, the Pro Bowl. Listen, I tried to 75 00:04:17,920 --> 00:04:19,960 Speaker 1: watch the Pro Bowl now, and let me say this, 76 00:04:20,400 --> 00:04:23,400 Speaker 1: it is an honor to be named to the Pro Bowl. 77 00:04:23,440 --> 00:04:26,520 Speaker 1: I will I will never take that honor away. But 78 00:04:27,279 --> 00:04:31,120 Speaker 1: this Pro Bowl, the punk pass and kick contest would 79 00:04:31,120 --> 00:04:35,080 Speaker 1: have been better than watching this Pro Bowl. And I'm sorry, folks. 80 00:04:35,360 --> 00:04:39,680 Speaker 1: It's why I've said this many times. Why not just 81 00:04:39,839 --> 00:04:43,080 Speaker 1: have the All American team and then you name the 82 00:04:43,240 --> 00:04:47,239 Speaker 1: entire team and that includes the people in the Super Bowl. 83 00:04:47,240 --> 00:04:49,800 Speaker 1: Because the people in the Super Bowl. Don't play in 84 00:04:50,120 --> 00:04:52,240 Speaker 1: the Pro Bowl, which is another reason why I don't 85 00:04:52,240 --> 00:04:54,719 Speaker 1: want to watch the Pro Bowl. So just name a 86 00:04:54,800 --> 00:04:58,200 Speaker 1: team name, this is the team, and you go to Vegas, 87 00:04:58,320 --> 00:05:00,719 Speaker 1: and you have a dinner, and now you know, now 88 00:05:00,960 --> 00:05:03,960 Speaker 1: up for the Pro Bowl. Here's so and so quarterback, 89 00:05:04,200 --> 00:05:07,680 Speaker 1: and and that makes it. I would watch that as 90 00:05:07,760 --> 00:05:11,039 Speaker 1: more like an awards ceremony. Been watching the Pro Bowl? 91 00:05:11,080 --> 00:05:14,960 Speaker 1: Well apparently, and I forget who mentioned this to us 92 00:05:15,000 --> 00:05:17,480 Speaker 1: when we talk to them about it. Um, the Pro 93 00:05:17,600 --> 00:05:21,080 Speaker 1: Bowl has better ratings on its own than most sporting events. 94 00:05:21,360 --> 00:05:24,719 Speaker 1: Not in the realm of NFL games, but if you 95 00:05:24,760 --> 00:05:28,559 Speaker 1: look across different sports, it does pretty well ratings wise. 96 00:05:28,720 --> 00:05:32,040 Speaker 1: It's just you're comparing it to any given Sunday mark 97 00:05:32,240 --> 00:05:34,719 Speaker 1: during the football season, and it's not gonna it's not 98 00:05:34,720 --> 00:05:36,880 Speaker 1: gonna match up. Well, what sport are we talking about? 99 00:05:36,960 --> 00:05:41,480 Speaker 1: Marble racing? What is going on? I mean, it's Lyndsey, 100 00:05:41,920 --> 00:05:45,800 Speaker 1: Am I crazy? No, It's it's really getting really difficult 101 00:05:45,839 --> 00:05:48,680 Speaker 1: to watch. Although fifty six thousand people paid to go 102 00:05:48,760 --> 00:05:52,520 Speaker 1: in in Las Vegas to watch this event, twenty players 103 00:05:52,640 --> 00:05:55,000 Speaker 1: who qualified for the Super Bowl over voted to the 104 00:05:55,000 --> 00:05:57,120 Speaker 1: Super Bowl opted out not to mention the players that 105 00:05:57,160 --> 00:05:59,839 Speaker 1: are participating in the Super Bowl. They should have at 106 00:05:59,880 --> 00:06:02,960 Speaker 1: the week after the Super Bowl and they should play 107 00:06:03,000 --> 00:06:05,440 Speaker 1: one half of football and then do what baseball? Does? 108 00:06:05,480 --> 00:06:07,400 Speaker 1: You know the home run derby? You have like to 109 00:06:07,520 --> 00:06:10,040 Speaker 1: have like a field goal kicking contest that kicks when 110 00:06:10,120 --> 00:06:12,760 Speaker 1: seventy yards who can throw the ball the farthest to 111 00:06:12,920 --> 00:06:14,920 Speaker 1: do it out of position? Like maybe have a kick 112 00:06:15,000 --> 00:06:17,440 Speaker 1: or be the quarterback. Yeah, but you know what the 113 00:06:17,440 --> 00:06:19,440 Speaker 1: Bill Belichick used to do this at practice. He get 114 00:06:19,520 --> 00:06:22,440 Speaker 1: Vince Wilfork, all three d and seventy five pounds of him, 115 00:06:22,520 --> 00:06:24,960 Speaker 1: and he get the punter and he said, all right, 116 00:06:25,000 --> 00:06:27,599 Speaker 1: if Vince Wilford can catch this punt, no wind sprints 117 00:06:27,640 --> 00:06:30,880 Speaker 1: after practice. Everyone's going come on, Vince, come on, you know. 118 00:06:31,120 --> 00:06:32,760 Speaker 1: And it hits his belly and bounces off and they 119 00:06:32,800 --> 00:06:34,760 Speaker 1: gotta run win sprints, you know. And you know, so 120 00:06:34,800 --> 00:06:37,440 Speaker 1: like maybe like the NFC, if they designate one guy 121 00:06:37,480 --> 00:06:39,920 Speaker 1: over three hundred pounds, if he catches it, the other 122 00:06:40,080 --> 00:06:43,360 Speaker 1: conference has to run two yards sprints. Watch that. Yeah, 123 00:06:43,440 --> 00:06:46,320 Speaker 1: I don't know kickers as quarterbacks. Don't ask Garrol you 124 00:06:46,360 --> 00:06:50,040 Speaker 1: primy in about you all look that up just Google. 125 00:06:50,080 --> 00:06:51,760 Speaker 1: You know what I'm talking about later. I know what 126 00:06:51,800 --> 00:06:54,360 Speaker 1: you're talking against the Redskins and they call use him 127 00:06:54,400 --> 00:06:59,040 Speaker 1: by the way, no less uh up. Next, Also, we 128 00:06:59,279 --> 00:07:02,320 Speaker 1: got to talk about stand cronky um. And there's the 129 00:07:02,360 --> 00:07:06,039 Speaker 1: Olympics too. Yeah, we got Let's like I said, we 130 00:07:06,240 --> 00:07:11,040 Speaker 1: are action packed. We don't play around. We put ten 131 00:07:11,160 --> 00:07:14,720 Speaker 1: pounds of potatoes in a five pounds sack. This is us, folks, 132 00:07:15,000 --> 00:07:18,600 Speaker 1: stand cronky. By the way. Briefly, man, you talk about, 133 00:07:18,920 --> 00:07:22,000 Speaker 1: you know, making a clean up of the of the century. 134 00:07:22,400 --> 00:07:24,000 Speaker 1: When he bought the how much of it was it? 135 00:07:24,000 --> 00:07:31,360 Speaker 1: When he bought the ramscar and now how much is it? 136 00:07:32,520 --> 00:07:34,640 Speaker 1: Try a five bill four point six eight billion to 137 00:07:34,640 --> 00:07:36,160 Speaker 1: be exact. We're not doing number of the week. But 138 00:07:36,160 --> 00:07:40,800 Speaker 1: I'm gonna take that as a quick victory. That's called 139 00:07:40,800 --> 00:07:43,600 Speaker 1: that's called a pop quiz. He got he got the 140 00:07:43,640 --> 00:07:47,760 Speaker 1: bonus on that one. Wow fast. I jumped down there 141 00:07:47,800 --> 00:07:54,320 Speaker 1: before Scarlett came in. Someone's feeling a little sensitive today. 142 00:07:54,320 --> 00:08:00,400 Speaker 1: It was funny last week anyway, the Olympics. Are you 143 00:08:00,400 --> 00:08:04,560 Speaker 1: guys watching? I did. I watched um some snowboard event. 144 00:08:04,600 --> 00:08:06,760 Speaker 1: I don't remember which one it was because there's so many, 145 00:08:06,800 --> 00:08:09,400 Speaker 1: and I was in a state of anxiety because I 146 00:08:09,440 --> 00:08:11,000 Speaker 1: was convinced that they're all going to fall on their 147 00:08:11,000 --> 00:08:13,560 Speaker 1: head and get a major concussion because they were doing 148 00:08:13,560 --> 00:08:18,560 Speaker 1: these quadruple flips in the air before landing, perfectly sticking 149 00:08:18,560 --> 00:08:21,280 Speaker 1: the landing as they say, yes, you know, they've got 150 00:08:21,280 --> 00:08:23,960 Speaker 1: the deck stacked against them. I feel really bad for NBC. 151 00:08:24,040 --> 00:08:27,320 Speaker 1: I feel bad for the for the athletes. Uh no crowd, 152 00:08:27,520 --> 00:08:30,920 Speaker 1: which is a big, big part um. Almost all of 153 00:08:30,960 --> 00:08:34,480 Speaker 1: the broadcasters are in Stanford, Connecticut, broadcasting you know, remotely 154 00:08:34,520 --> 00:08:36,800 Speaker 1: half a world away, and a big part of the Olympics, 155 00:08:36,800 --> 00:08:39,120 Speaker 1: which ABC coin was the up close and personal you know, 156 00:08:39,160 --> 00:08:41,120 Speaker 1: Let's go to a village where this athlete grew up. 157 00:08:41,200 --> 00:08:43,440 Speaker 1: Let's go visit with a family. Let's show some of 158 00:08:43,480 --> 00:08:46,760 Speaker 1: the culture of of the host nation, some of the architecture, 159 00:08:46,880 --> 00:08:49,120 Speaker 1: some of the arts that are going on there, and 160 00:08:49,160 --> 00:08:53,120 Speaker 1: none of that is allowed obviously. Um, you know, it's 161 00:08:53,160 --> 00:08:56,120 Speaker 1: it's it's just the Today's Show used to broadcast live 162 00:08:56,240 --> 00:08:59,800 Speaker 1: from the scene. The NBC Nightly News with broadcast live 163 00:08:59,840 --> 00:09:02,840 Speaker 1: there and to boot they have six hundred staffers over 164 00:09:02,880 --> 00:09:05,760 Speaker 1: there on the ground. NBC also is hosting the Super 165 00:09:05,800 --> 00:09:08,680 Speaker 1: Bowl this weekend, which is like all hands on deck 166 00:09:09,040 --> 00:09:10,840 Speaker 1: let alone what you have going on in the Olympics. 167 00:09:10,920 --> 00:09:14,199 Speaker 1: They brought back or bringing back Mike Tarrico because he 168 00:09:14,240 --> 00:09:17,360 Speaker 1: was there in Beijing and they and he was going 169 00:09:17,400 --> 00:09:20,400 Speaker 1: to stay for the whole Olympics, and NBC said, and 170 00:09:20,480 --> 00:09:22,480 Speaker 1: you gotta come back because we got the super Bowl 171 00:09:22,520 --> 00:09:26,679 Speaker 1: going to so uh and you know, it's a lot 172 00:09:26,760 --> 00:09:28,960 Speaker 1: to do. But I think Bob Costas said it the 173 00:09:28,960 --> 00:09:32,560 Speaker 1: best NBC. You know, I'm paraphrasing what he's saying. They're 174 00:09:32,800 --> 00:09:35,640 Speaker 1: they're playing with one arm behind their back because in 175 00:09:35,720 --> 00:09:40,920 Speaker 1: trying to broadcast these Olympics and it's hard scirl. Wait, 176 00:09:40,960 --> 00:09:43,000 Speaker 1: wait till next Sunday when you got the super Bowl. 177 00:09:43,200 --> 00:09:46,240 Speaker 1: Who's competing or what what event is taking place on Sunday. Well, 178 00:09:46,280 --> 00:09:48,880 Speaker 1: the one thing they have going for them that any 179 00:09:48,920 --> 00:09:51,600 Speaker 1: network that has the super Bowl usually has some premier 180 00:09:52,480 --> 00:09:54,800 Speaker 1: or some really great show following the super Bowl at 181 00:09:54,840 --> 00:09:57,040 Speaker 1: ten o'clock Eastern time, and they're gonna go right into 182 00:09:57,080 --> 00:09:59,599 Speaker 1: the Olympics right after that, So that might be the 183 00:09:59,679 --> 00:10:02,560 Speaker 1: most watch night in terms of the Olympics. And to 184 00:10:02,600 --> 00:10:06,280 Speaker 1: show you the opening ceremonies the last Friday night, Fox 185 00:10:06,480 --> 00:10:09,119 Speaker 1: won the ratings at night with w W e SmackDown 186 00:10:09,320 --> 00:10:14,080 Speaker 1: Really is That's what my sons were watching. I knew 187 00:10:14,080 --> 00:10:17,679 Speaker 1: something was going on anyway. This has been the Bloomberg 188 00:10:17,679 --> 00:10:21,480 Speaker 1: Business of Sports podcast, and catch us here every Monday, 189 00:10:21,559 --> 00:10:25,720 Speaker 1: Wednesday and Thursday exploring the world of money and sports. 190 00:10:25,800 --> 00:10:28,280 Speaker 1: Join us again at the end of the week as 191 00:10:28,320 --> 00:10:32,559 Speaker 1: we get ready for Super Bowl fifty six, we speak 192 00:10:32,600 --> 00:10:36,720 Speaker 1: with Jason Gannon i Magine, Director of Sofi Stadium. I'm 193 00:10:36,760 --> 00:10:38,640 Speaker 1: Michael Barr. You can find me on Twitter at Big 194 00:10:38,640 --> 00:10:41,400 Speaker 1: Bar Sports. I'm Scarlet Fool I'm on Twitter at Scarlett 195 00:10:41,440 --> 00:10:43,240 Speaker 1: Fou and I'm Mike Lynch. You can follow me at 196 00:10:43,320 --> 00:10:46,199 Speaker 1: Lynch e w CDB. You're listening to Bloomberg Business of 197 00:10:46,280 --> 00:10:48,880 Speaker 1: Sports on Bloomberg Radio around the world.