1 00:00:00,200 --> 00:00:06,760 Speaker 1: Quest Love Supreme is a production of iHeartRadio. All Right, y'all, 2 00:00:06,760 --> 00:00:09,760 Speaker 1: welcome to Quest Love Supreme. This summer, we sat down 3 00:00:09,800 --> 00:00:12,680 Speaker 1: with Jonathan Schechter, who is the co founder and the 4 00:00:12,720 --> 00:00:16,120 Speaker 1: first editor in chief of The Source magazine, The Hip 5 00:00:16,120 --> 00:00:20,000 Speaker 1: Hop Bible, The Source. That's right the card. Part one welcome. 6 00:00:20,000 --> 00:00:21,919 Speaker 1: If you haven't, make sure you check it out before 7 00:00:21,960 --> 00:00:25,840 Speaker 1: you listen to this one. And you know, Checkey spoke 8 00:00:25,880 --> 00:00:28,080 Speaker 1: about growing up in Philly, working at Howard one nine 9 00:00:28,120 --> 00:00:31,200 Speaker 1: in the early eighties, and his days at the Source 10 00:00:31,280 --> 00:00:34,720 Speaker 1: back when it was just a pamphlet at Heart Cool. 11 00:00:34,800 --> 00:00:37,120 Speaker 1: I got to answer, Oh, it's Jonathan Schechter. He's telling 12 00:00:37,120 --> 00:00:39,080 Speaker 1: me to wrap it up. All right, guys, listen to 13 00:00:39,120 --> 00:00:43,240 Speaker 1: part two right now of Jonathan Schechter The Source Peter. 14 00:00:54,480 --> 00:01:00,400 Speaker 2: Okay, So what happened was we had halftime and Live 15 00:01:00,440 --> 00:01:05,600 Speaker 2: of the Barbecue. Okay, to recognize's first two appearances Live 16 00:01:05,640 --> 00:01:08,160 Speaker 2: of the Barbecue. Everyone knows the main Source. I should 17 00:01:08,200 --> 00:01:11,120 Speaker 2: mention also because you brought up something about the ratings, 18 00:01:11,160 --> 00:01:13,160 Speaker 2: and I think it's important to note that those four 19 00:01:13,160 --> 00:01:16,319 Speaker 2: and mics, the ratings were the number one thing that 20 00:01:16,319 --> 00:01:19,319 Speaker 2: people spoke. There was two things that people cared about 21 00:01:19,560 --> 00:01:22,320 Speaker 2: who was on the cover and what rating did they get. 22 00:01:22,360 --> 00:01:25,560 Speaker 2: Those are the things that we hear the most feedback on. 23 00:01:26,000 --> 00:01:28,840 Speaker 2: That was what every just general person on the street 24 00:01:29,120 --> 00:01:32,280 Speaker 2: cared about. The other thing they cared about is like 25 00:01:33,040 --> 00:01:35,360 Speaker 2: seeing what the rappers were like in real life, like 26 00:01:35,440 --> 00:01:38,160 Speaker 2: you know, like what cars they drive and things like that. 27 00:01:38,640 --> 00:01:42,000 Speaker 2: So there was layers to it, but basically so we 28 00:01:42,080 --> 00:01:45,920 Speaker 2: actually gave If I take one more step back, there 29 00:01:45,959 --> 00:01:48,320 Speaker 2: was a brief period of time when we were reviewing 30 00:01:48,400 --> 00:01:51,720 Speaker 2: singles as well as albums given ratings to singles. We 31 00:01:51,760 --> 00:01:54,200 Speaker 2: always reviewed singles, but for a short period of time, 32 00:01:54,240 --> 00:01:57,360 Speaker 2: we actually gave the mic ratings to singles. Looking Out 33 00:01:57,440 --> 00:02:00,320 Speaker 2: the Front Door got five mics, as it should. It's 34 00:02:00,320 --> 00:02:03,280 Speaker 2: a hip hop classic, no doubt, right. I loved I 35 00:02:03,360 --> 00:02:06,560 Speaker 2: love Large Professor, I love Main Source. I think a 36 00:02:06,600 --> 00:02:09,520 Speaker 2: lot of us love love that record. That was the 37 00:02:09,560 --> 00:02:12,840 Speaker 2: only time in the history of the Source that anyone 38 00:02:12,919 --> 00:02:16,800 Speaker 2: ever thanked us for a review. We did hundreds and 39 00:02:16,880 --> 00:02:22,000 Speaker 2: hundreds of reviews. One time only the Sir Scratch and 40 00:02:22,080 --> 00:02:26,400 Speaker 2: Kcutt's mother showed up at the Source office. They were Canadian. 41 00:02:26,680 --> 00:02:31,160 Speaker 2: Remember they're from Toronto. I think it's they're so polite, right, 42 00:02:31,160 --> 00:02:34,600 Speaker 2: those Canadians, there's so nice. They's so nice, and they 43 00:02:34,600 --> 00:02:37,320 Speaker 2: showed and this was literally all we ever got was 44 00:02:37,360 --> 00:02:41,440 Speaker 2: negative feedback from people that were mad. One time I 45 00:02:41,440 --> 00:02:45,240 Speaker 2: can ever recall somebody who was like, thank you so much, 46 00:02:45,320 --> 00:02:48,040 Speaker 2: that review meant so much to us. Here's and she 47 00:02:48,120 --> 00:02:50,760 Speaker 2: gave me a bottle of like Canadian whiskey or something 48 00:02:51,160 --> 00:02:52,679 Speaker 2: and I and I kept it like on my desk 49 00:02:52,720 --> 00:02:55,960 Speaker 2: for years. But she that was the only time that 50 00:02:56,080 --> 00:02:58,920 Speaker 2: anyone ever thanked us for a review. The feedback was 51 00:02:59,040 --> 00:03:03,960 Speaker 2: only either nothing, silence or negative. The only positive feedback 52 00:03:04,000 --> 00:03:07,079 Speaker 2: we ever got was from main sources, Sir Scratch and 53 00:03:07,120 --> 00:03:09,480 Speaker 2: ca Cut. There were brothers, their mother out. 54 00:03:09,800 --> 00:03:13,000 Speaker 1: Yeah, shout out to uh manners and. 55 00:03:13,080 --> 00:03:16,840 Speaker 2: That's right, that's right, polite goes along with I appreciated 56 00:03:16,840 --> 00:03:18,480 Speaker 2: it that she did that. I was very nice of her. 57 00:03:18,600 --> 00:03:21,720 Speaker 1: But before you tell the story, and I'm glad you 58 00:03:21,760 --> 00:03:24,960 Speaker 1: mentioned Maine source, let me ask your opinion. It was 59 00:03:25,040 --> 00:03:32,400 Speaker 1: actually that main source issue that was my uh not 60 00:03:32,560 --> 00:03:39,200 Speaker 1: north Star. But I believe that getting a four point 61 00:03:39,200 --> 00:03:42,400 Speaker 1: five getting four and a half mics in the source 62 00:03:43,720 --> 00:03:49,040 Speaker 1: was better than getting five mics in the source. Why 63 00:03:49,600 --> 00:03:53,720 Speaker 1: because everyone has the whole Golden era thing you say 64 00:03:53,760 --> 00:03:56,560 Speaker 1: yours is eighty four to ninety four, the period in 65 00:03:56,600 --> 00:04:03,040 Speaker 1: which we would have critical thing King Friday discussions of 66 00:04:03,120 --> 00:04:07,440 Speaker 1: an album like religiously like and I missed that so 67 00:04:07,560 --> 00:04:11,080 Speaker 1: much about about hip hop. Now, it's definitely between like 68 00:04:11,160 --> 00:04:15,440 Speaker 1: eighty eight and kind of ninety Maybe we stopped in 69 00:04:15,520 --> 00:04:19,360 Speaker 1: ninety six ninety seven because then it became like, well, 70 00:04:19,400 --> 00:04:21,160 Speaker 1: they said this was classic, and we don't think this 71 00:04:21,200 --> 00:04:24,560 Speaker 1: is classic. Like we became like olderf and Statler in 72 00:04:24,800 --> 00:04:32,040 Speaker 1: the Muppets, like yeah, right, But I will say that. 73 00:04:32,760 --> 00:04:36,120 Speaker 1: For me, I was like, okay, when something gets five 74 00:04:36,160 --> 00:04:39,760 Speaker 1: mics because someone in my crew didn't get why Daylas 75 00:04:39,800 --> 00:04:42,359 Speaker 1: Soul is Dead got a perfect five and I was like, dog, 76 00:04:43,040 --> 00:04:45,880 Speaker 1: this is the best sequence records, the samples I never 77 00:04:45,920 --> 00:04:49,599 Speaker 1: heard before, the rhyme star like everything about this album 78 00:04:49,640 --> 00:04:52,279 Speaker 1: is pitch perfect. And they were like yeah, but you know, 79 00:04:52,480 --> 00:04:55,040 Speaker 1: you know, and he said, you know, I'm a little 80 00:04:55,080 --> 00:04:57,400 Speaker 1: biased because they you know, in his mind it was 81 00:04:57,440 --> 00:05:00,640 Speaker 1: like they're just always giving out fives, and I'm like, no, 82 00:05:00,800 --> 00:05:02,919 Speaker 1: it's quite the opposite. Like I think the source is 83 00:05:02,960 --> 00:05:06,880 Speaker 1: really hard to please and this example of it, but 84 00:05:07,000 --> 00:05:11,559 Speaker 1: that stuck with me, and I realized that people don't 85 00:05:11,600 --> 00:05:15,440 Speaker 1: criticize you as much if you have a four and 86 00:05:15,480 --> 00:05:17,200 Speaker 1: a half. It's almost like four and a half is 87 00:05:17,240 --> 00:05:20,200 Speaker 1: the same effect as a five, but it doesn't make 88 00:05:20,240 --> 00:05:23,560 Speaker 1: you that threatening where you got to be like man, 89 00:05:23,680 --> 00:05:26,240 Speaker 1: fuck da da da da da or I don't know. 90 00:05:26,279 --> 00:05:29,159 Speaker 1: That's my theory. I always thought four and a half 91 00:05:29,240 --> 00:05:30,839 Speaker 1: was better than a five. 92 00:05:31,120 --> 00:05:33,800 Speaker 2: And so the way the ratings worked as we got 93 00:05:33,839 --> 00:05:36,400 Speaker 2: more mature now if we're moving into like the early nineties, 94 00:05:37,320 --> 00:05:41,440 Speaker 2: is that we would Reggie became the music editor, as 95 00:05:41,480 --> 00:05:43,880 Speaker 2: I mentioned, and we would to sign out the reviews 96 00:05:44,600 --> 00:05:47,279 Speaker 2: to people. Sometimes I would write a couple, but for 97 00:05:47,320 --> 00:05:49,240 Speaker 2: the most part that was kind of the reviews were 98 00:05:49,360 --> 00:05:52,359 Speaker 2: kind of a place for the newer writers for the 99 00:05:52,400 --> 00:05:53,919 Speaker 2: most part, you know, it was kind of like a 100 00:05:53,960 --> 00:05:55,640 Speaker 2: way for someone to break into the source. 101 00:05:56,800 --> 00:05:59,640 Speaker 1: Yeah, you would trusted me to that instead of like 102 00:06:00,040 --> 00:06:00,359 Speaker 1: for like a. 103 00:06:00,360 --> 00:06:02,680 Speaker 2: Spacest album or something. I mean, you know, if not 104 00:06:02,839 --> 00:06:05,720 Speaker 2: for like the big marquee names, but for like, you know, 105 00:06:05,839 --> 00:06:08,520 Speaker 2: for like such a new artist, you know, like somebody knew. 106 00:06:08,920 --> 00:06:11,120 Speaker 2: We would give it to like somebody new because I 107 00:06:11,160 --> 00:06:13,000 Speaker 2: was a chance for them to kind of prove themselves, 108 00:06:13,040 --> 00:06:17,240 Speaker 2: you know, the rating, but the rating okay, So there 109 00:06:17,320 --> 00:06:19,599 Speaker 2: was like a separate thing. The review would get written, 110 00:06:19,880 --> 00:06:23,560 Speaker 2: but we would have a separate meeting every month with 111 00:06:23,720 --> 00:06:26,040 Speaker 2: all the main people there, the people I mentioned, and 112 00:06:26,080 --> 00:06:28,840 Speaker 2: we would discuss the ratings. And that was when would you. 113 00:06:28,800 --> 00:06:32,240 Speaker 1: Thoroughly review it, like thoroughly listening to it, or just 114 00:06:32,279 --> 00:06:32,960 Speaker 1: like you. 115 00:06:32,880 --> 00:06:35,359 Speaker 2: Would defer to the person kind of who had you know, 116 00:06:35,400 --> 00:06:37,440 Speaker 2: if you hadn't, if I hadn't personally listened to the 117 00:06:37,440 --> 00:06:40,080 Speaker 2: whole album, I would I would try to be, you know, 118 00:06:40,400 --> 00:06:43,520 Speaker 2: cognizant of that and not not over not just just 119 00:06:43,600 --> 00:06:46,080 Speaker 2: give opinions on what I knew, you know, Like but 120 00:06:46,400 --> 00:06:49,479 Speaker 2: there were only a handful of times that I like 121 00:06:49,680 --> 00:06:51,839 Speaker 2: forced the issue and like put my foot down and 122 00:06:51,920 --> 00:06:54,880 Speaker 2: like we got to give this a five. Ill Matic 123 00:06:54,960 --> 00:06:56,600 Speaker 2: was one of those only times. 124 00:06:56,560 --> 00:06:59,200 Speaker 1: You thought it was classic material. Who was like it 125 00:06:59,320 --> 00:07:00,040 Speaker 1: might be four. 126 00:06:59,880 --> 00:07:03,880 Speaker 2: It or Reggie Reggie. Reggie was like, you know, it's not. 127 00:07:04,000 --> 00:07:05,239 Speaker 2: We don't know if it's going to be a class 128 00:07:05,240 --> 00:07:07,640 Speaker 2: I mean, it was easy to say Listen five was 129 00:07:07,640 --> 00:07:11,440 Speaker 2: called a hip hop classic, so it was easy to 130 00:07:11,480 --> 00:07:13,480 Speaker 2: say in the course of this meeting which we had 131 00:07:13,520 --> 00:07:16,760 Speaker 2: every month, where we would discuss the ratings. Is that 132 00:07:16,880 --> 00:07:18,560 Speaker 2: really a hip hop classic? Is this going to be 133 00:07:18,640 --> 00:07:21,280 Speaker 2: remembered twenty years from now as like a very important 134 00:07:21,440 --> 00:07:24,000 Speaker 2: And it was a hard question. You know, You're like, here, 135 00:07:24,040 --> 00:07:27,120 Speaker 2: we are ahead of even it coming out, We're like 136 00:07:27,240 --> 00:07:29,840 Speaker 2: months ahead of it. Even we're like among like maybe 137 00:07:29,880 --> 00:07:32,160 Speaker 2: a dozen people that I've even heard this record, and 138 00:07:32,160 --> 00:07:34,560 Speaker 2: now we have to decide is it going to be 139 00:07:34,600 --> 00:07:36,600 Speaker 2: a hip hop classic? It's kind of hard, you know, 140 00:07:36,640 --> 00:07:39,960 Speaker 2: It's like it's not easy in the case of Illmatic. Okay, 141 00:07:40,040 --> 00:07:45,200 Speaker 2: So what happened was we had heard halftime, we loved it, 142 00:07:46,560 --> 00:07:49,480 Speaker 2: loved it. That movie Zebrahead, remember I think that came 143 00:07:49,560 --> 00:07:52,320 Speaker 2: up on another one of your episodes. I saw, yeah 144 00:07:52,920 --> 00:07:56,800 Speaker 2: with the Clark Kent right, that's correct, right with Clark 145 00:07:56,880 --> 00:07:57,480 Speaker 2: Kent worked. 146 00:07:57,360 --> 00:07:59,720 Speaker 1: At rough House, and we have the premiere at zebra 147 00:07:59,720 --> 00:08:05,440 Speaker 1: Head and Clark Kent starts spinning in vokes, hold on 148 00:08:05,560 --> 00:08:08,119 Speaker 1: and nods, gets up from freestyle, and I think maybe 149 00:08:08,120 --> 00:08:10,360 Speaker 1: I was like the six in line. So that's my Oh, 150 00:08:10,440 --> 00:08:11,320 Speaker 1: that's right, you were wrapped. 151 00:08:11,320 --> 00:08:15,200 Speaker 2: That's when you wrapped. I remember, Yes, that's right, Okay, okay, cool. 152 00:08:15,800 --> 00:08:19,080 Speaker 2: So no, so I was so we loved Halftime and 153 00:08:19,120 --> 00:08:22,280 Speaker 2: Live with the Barbecue. This kid Nas incredible. You know, 154 00:08:22,360 --> 00:08:25,360 Speaker 2: he was shocking. You know, I'm waving automatic guns and 155 00:08:25,440 --> 00:08:28,400 Speaker 2: nuns and you know, hell for snuffing Jesus and all 156 00:08:28,440 --> 00:08:31,000 Speaker 2: that stuff. So it was shocking. It was like shocking wrap. 157 00:08:31,000 --> 00:08:34,640 Speaker 2: But it was obviously really good and it was really literate, 158 00:08:34,760 --> 00:08:36,800 Speaker 2: and it was it was it sounded great, and we 159 00:08:36,800 --> 00:08:40,240 Speaker 2: were very, very hungry to hear more from this kid Nas. 160 00:08:40,920 --> 00:08:44,400 Speaker 2: So I had a trip booked to Philly and on 161 00:08:44,520 --> 00:08:46,880 Speaker 2: the agenda was to visit Chris Schwartz and to go 162 00:08:46,920 --> 00:08:50,120 Speaker 2: to rough House Records. So I went. It might have 163 00:08:50,160 --> 00:08:52,800 Speaker 2: been an early ninety three, ninety four, I guess. So 164 00:08:53,320 --> 00:08:54,960 Speaker 2: when was that released. I can't remember. 165 00:08:55,120 --> 00:08:58,920 Speaker 1: The summer ninety two was zebra Head, but yeah, ninety 166 00:08:58,920 --> 00:09:00,320 Speaker 1: three is yeah, so. 167 00:09:00,360 --> 00:09:02,320 Speaker 2: It was late ninety it was after it was after 168 00:09:02,400 --> 00:09:05,200 Speaker 2: zebra Heead, it was probably late ninety two. I go 169 00:09:05,280 --> 00:09:09,199 Speaker 2: to Philly and I sat in that rough House when 170 00:09:09,200 --> 00:09:11,360 Speaker 2: when rough House was in the suburbs, it was like 171 00:09:11,440 --> 00:09:13,400 Speaker 2: he had this office in the It was no longer 172 00:09:13,400 --> 00:09:16,680 Speaker 2: in the city. It was in the suburbs somewhere I remember, 173 00:09:17,080 --> 00:09:21,600 Speaker 2: And Chris Schwartz was at the desk, and you know, 174 00:09:21,679 --> 00:09:23,800 Speaker 2: we talked about a few different things, and then you know, 175 00:09:23,880 --> 00:09:25,800 Speaker 2: rough House had some great records, you know, they had 176 00:09:25,840 --> 00:09:29,840 Speaker 2: some great stuff. So but my real agenda for being 177 00:09:29,840 --> 00:09:32,320 Speaker 2: there was I wanted to hear more Nas. I didn't 178 00:09:32,320 --> 00:09:34,280 Speaker 2: tell him that, but that was my true agenda for 179 00:09:34,320 --> 00:09:37,079 Speaker 2: going there. So I go there, and Chris Schwartz, as 180 00:09:37,080 --> 00:09:40,240 Speaker 2: you recall, had kind of like the air of like 181 00:09:40,280 --> 00:09:43,040 Speaker 2: a messy person, sort of like his hair was kind 182 00:09:43,080 --> 00:09:49,320 Speaker 2: of messy. Gems version, Yeah, exactly exactly. It was a 183 00:09:49,400 --> 00:09:54,920 Speaker 2: very hectic, noisy, sort of like disheveled atmosphere, right, And 184 00:09:55,000 --> 00:09:57,520 Speaker 2: so there was like a desk with like coffee cups 185 00:09:57,520 --> 00:10:01,000 Speaker 2: and piles of tapes and records and all. And so 186 00:10:01,040 --> 00:10:02,839 Speaker 2: I go in and he's like, I'm like, hey man, 187 00:10:02,920 --> 00:10:04,800 Speaker 2: you know, so we talked about other stuff, and then 188 00:10:04,840 --> 00:10:09,240 Speaker 2: I'm like, so listen about this guy Nas. He's like, Nas, 189 00:10:09,720 --> 00:10:11,440 Speaker 2: you know who that is? And I was like, yeah, 190 00:10:11,480 --> 00:10:13,920 Speaker 2: of course, we know who that is. Halftime Live with 191 00:10:14,000 --> 00:10:16,840 Speaker 2: the Barbecue. He's like, oh, man, I mean, I'm surprised 192 00:10:16,880 --> 00:10:19,000 Speaker 2: you guys know about him. And I was like, oh, 193 00:10:19,040 --> 00:10:21,560 Speaker 2: we love him, we love Nas. We're really curious to 194 00:10:21,600 --> 00:10:23,960 Speaker 2: hear more stuff, and he searches through his desk and 195 00:10:23,960 --> 00:10:27,360 Speaker 2: moves some stuff around. He picks up a cassette and 196 00:10:27,400 --> 00:10:29,240 Speaker 2: he hands it to me. He'say, you can check this out. 197 00:10:29,280 --> 00:10:30,719 Speaker 2: I was like, I can keep it. He's like, yeah, yeah, 198 00:10:30,760 --> 00:10:34,040 Speaker 2: you can keep it. Put it in my pocket. I 199 00:10:34,120 --> 00:10:37,480 Speaker 2: leave the meeting. I go back to thirtieth Street station. 200 00:10:37,679 --> 00:10:39,680 Speaker 2: I get back on the train Amtrak back to New 201 00:10:39,760 --> 00:10:42,920 Speaker 2: York City. I pop take out my Walkman, so using 202 00:10:42,960 --> 00:10:47,400 Speaker 2: Walkman back, then pop into the Walkman hit play, and 203 00:10:47,480 --> 00:10:50,440 Speaker 2: what I have in my hands in my Walkman is 204 00:10:51,240 --> 00:10:55,679 Speaker 2: the entire Illmatic album, like six seven months before it 205 00:10:55,679 --> 00:10:59,520 Speaker 2: came out. Okay, it was like so long in advance. 206 00:10:59,559 --> 00:11:01,880 Speaker 2: It was the first draft of it. There was like 207 00:11:02,040 --> 00:11:05,640 Speaker 2: multiple mixes were different. I still have this cassette, by 208 00:11:05,640 --> 00:11:08,000 Speaker 2: the way, it's still it's my office right now. Yeah, 209 00:11:08,200 --> 00:11:12,480 Speaker 2: well have it here right now. So basically I'm sitting 210 00:11:12,480 --> 00:11:18,120 Speaker 2: here on this Amtrak train listening to represent you know 211 00:11:19,559 --> 00:11:25,080 Speaker 2: one Love, you know, all these like unbelievable songs, and 212 00:11:25,120 --> 00:11:27,240 Speaker 2: by the time I get to New York, I am 213 00:11:27,360 --> 00:11:31,720 Speaker 2: like floating in the air with the realization that I 214 00:11:31,760 --> 00:11:34,960 Speaker 2: have like the Holy Grail in my pocket. I have 215 00:11:36,320 --> 00:11:38,720 Speaker 2: maybe like the greatest album I've ever heard in my life, 216 00:11:38,760 --> 00:11:41,760 Speaker 2: Like sitting and no one. It's like this feeling of 217 00:11:42,840 --> 00:11:44,920 Speaker 2: no one knows about it, no one's heard it. It 218 00:11:44,960 --> 00:11:47,120 Speaker 2: was it was like, literally like I don't know why. 219 00:11:47,280 --> 00:11:49,480 Speaker 2: I to this day, I have no idea why Chris Schwartz. 220 00:11:49,520 --> 00:11:51,680 Speaker 2: I mean, obviously he wants to promote his music, but 221 00:11:51,800 --> 00:11:54,320 Speaker 2: it was way too early to give that cassette to 222 00:11:54,320 --> 00:11:55,600 Speaker 2: the Source. It was like. 223 00:11:55,600 --> 00:11:58,040 Speaker 1: They didn't know what they had, which is why I 224 00:11:58,080 --> 00:12:00,960 Speaker 1: think why I went back to Columbia and not on 225 00:12:01,240 --> 00:12:03,800 Speaker 1: because we had nas on rough House for the longest 226 00:12:03,840 --> 00:12:07,320 Speaker 1: and then suddenly it was like shrug, Columbia took him back. 227 00:12:08,080 --> 00:12:10,400 Speaker 2: That's right, and Faith Faith knew men, yeah, and so 228 00:12:10,440 --> 00:12:13,640 Speaker 2: forth right, right and so so that's what happened. I 229 00:12:13,640 --> 00:12:18,240 Speaker 2: think he just didn't realize that he had this, you know, legendary, 230 00:12:19,040 --> 00:12:23,520 Speaker 2: you know, ground bright, earth shattering record here. So I 231 00:12:24,679 --> 00:12:27,640 Speaker 2: get back to New York. I immediately it's already now 232 00:12:27,640 --> 00:12:30,080 Speaker 2: it's like ten eleven o'clock at night. I go back 233 00:12:30,120 --> 00:12:33,320 Speaker 2: to the Source office downtown. I knew that some people 234 00:12:33,360 --> 00:12:36,520 Speaker 2: were going to be there. I walk in. It's Maddie 235 00:12:36,520 --> 00:12:41,880 Speaker 2: c Reef, Chris Wilder, Scott Free later on Loud Records, 236 00:12:41,920 --> 00:12:45,240 Speaker 2: An R was there, I remember, and I walk in 237 00:12:45,280 --> 00:12:48,200 Speaker 2: and we had like a mediocre like you know system, 238 00:12:48,320 --> 00:12:50,240 Speaker 2: like you know, some kind of like off the shelf 239 00:12:50,800 --> 00:12:54,920 Speaker 2: stereo system. I hit play and I play the entire 240 00:12:54,960 --> 00:13:00,199 Speaker 2: album for this assembled heads the mind Squad, and literally 241 00:13:00,280 --> 00:13:03,400 Speaker 2: every single person is just like you know, like I remember, 242 00:13:03,440 --> 00:13:06,320 Speaker 2: Scott Free was literally laying on the floor like he 243 00:13:06,440 --> 00:13:08,720 Speaker 2: was so blown away, like he you know when people 244 00:13:08,760 --> 00:13:12,280 Speaker 2: like fall down out of like mock, you know, shock, 245 00:13:12,559 --> 00:13:15,360 Speaker 2: you know, like he was just the entire room was 246 00:13:15,440 --> 00:13:20,560 Speaker 2: just what the this is insane? This is so good especially. 247 00:13:20,040 --> 00:13:23,600 Speaker 1: Something though, Yeah, because the thing was when I had 248 00:13:23,600 --> 00:13:28,000 Speaker 1: those moments, they were chaotic bomb squad moments. 249 00:13:28,280 --> 00:13:28,920 Speaker 2: Yeah. 250 00:13:29,000 --> 00:13:34,000 Speaker 1: I never had that moment with a regular meat and 251 00:13:34,080 --> 00:13:40,080 Speaker 1: potatoes perfect beat like bo perfect yeah, perfect rhyme, just 252 00:13:40,800 --> 00:13:43,080 Speaker 1: you know, there's no novelty to it. It's not like, 253 00:13:43,160 --> 00:13:45,640 Speaker 1: oh yeah it was a classic because they're using childhood 254 00:13:45,640 --> 00:13:49,920 Speaker 1: records or they're using ninety five trillion samples, like I've 255 00:13:49,960 --> 00:13:58,080 Speaker 1: never heard just a perfect beat, rhyme, perfection record, and 256 00:13:58,160 --> 00:14:01,200 Speaker 1: so it because it didn't come with whistles, the same 257 00:14:01,200 --> 00:14:04,160 Speaker 1: bells and whistles that three feet hind Rising was, or 258 00:14:04,240 --> 00:14:06,720 Speaker 1: Nation of Millions was, or Americans most want it was. 259 00:14:07,440 --> 00:14:10,400 Speaker 1: You know, he wasn't hyper For me, it was like 260 00:14:10,520 --> 00:14:14,480 Speaker 1: such a risk because when I heard it again, there's 261 00:14:14,520 --> 00:14:18,120 Speaker 1: that Gangstar issue. I read the review first and then 262 00:14:18,200 --> 00:14:21,560 Speaker 1: I was like, I got it and I was like, well, 263 00:14:21,600 --> 00:14:23,840 Speaker 1: it's so normal. It's one It is only ten songs, 264 00:14:23,880 --> 00:14:26,240 Speaker 1: like rap records back then were like twenty seven songs. 265 00:14:26,640 --> 00:14:29,000 Speaker 1: I was like, there's no skits, there's no no, no no. 266 00:14:29,120 --> 00:14:33,240 Speaker 1: And my manager finally brought me down to earth. He's like, yo, man, 267 00:14:33,280 --> 00:14:36,640 Speaker 1: this is what intervisions. But Stevie Wonder was like there 268 00:14:36,720 --> 00:14:39,680 Speaker 1: was this nine perfect songs, like this is nine perfect songs. 269 00:14:39,720 --> 00:14:43,160 Speaker 1: And I actually had to grapple with that, like I 270 00:14:43,200 --> 00:14:45,480 Speaker 1: wasn't in touch with how I felt. I still had 271 00:14:45,560 --> 00:14:48,560 Speaker 1: to follow what you guys said, and I had so 272 00:14:48,640 --> 00:14:52,760 Speaker 1: many questions about a nine bells and whistles record getting 273 00:14:52,800 --> 00:14:56,640 Speaker 1: that much much acclaim to it. But you guys instantly 274 00:14:56,680 --> 00:14:59,560 Speaker 1: felt you got goosebumps from the gate. 275 00:15:00,240 --> 00:15:03,360 Speaker 2: Yeah, I mean, I remember just I loved every song. 276 00:15:03,520 --> 00:15:07,480 Speaker 2: I liked every single song, especially one Love that was 277 00:15:07,520 --> 00:15:10,120 Speaker 2: the one that pushed me over the top, Like you know, 278 00:15:10,200 --> 00:15:14,080 Speaker 2: it's just so deep, you know, it just sounds so 279 00:15:14,880 --> 00:15:16,720 Speaker 2: and his lyrics are so good on it, you know, 280 00:15:16,880 --> 00:15:20,680 Speaker 2: it's just so. That was like something like, you know, 281 00:15:20,840 --> 00:15:23,320 Speaker 2: six or eight months before the album ended up coming out. 282 00:15:23,560 --> 00:15:27,760 Speaker 2: So we have this holy grail now sitting in our possession. 283 00:15:28,120 --> 00:15:29,800 Speaker 2: What do we do with it? And I think you're right. 284 00:15:29,840 --> 00:15:32,360 Speaker 2: It was that issue with Gangster on the cover, yep. 285 00:15:32,440 --> 00:15:36,280 Speaker 2: And I went and I took on the job of 286 00:15:36,320 --> 00:15:38,960 Speaker 2: because I had this experience, you know, I went and 287 00:15:39,000 --> 00:15:42,040 Speaker 2: took on the job of writing the feature about NOAs, 288 00:15:42,120 --> 00:15:45,280 Speaker 2: introducing NOAs to the world. It was called the Second 289 00:15:45,320 --> 00:15:49,320 Speaker 2: Coming and it was a reference to obviously Rock him 290 00:15:49,480 --> 00:15:53,160 Speaker 2: because that was you know, the god MC that's who 291 00:15:53,200 --> 00:15:55,800 Speaker 2: everyone viewed as pretty much the greatest rapper of all time, 292 00:15:56,400 --> 00:16:00,760 Speaker 2: almost universally, and NAS was viewed as as, you know, 293 00:16:01,120 --> 00:16:03,400 Speaker 2: the next in line for that kind of a title 294 00:16:04,040 --> 00:16:05,600 Speaker 2: just by us. I mean, I don't know, the world 295 00:16:05,600 --> 00:16:07,360 Speaker 2: didn't know yet, but that was how we were looking 296 00:16:07,360 --> 00:16:11,200 Speaker 2: at it. And we went and then matt went, Mattie 297 00:16:11,240 --> 00:16:15,200 Speaker 2: C went and interviewed all the producers that were involved, 298 00:16:15,280 --> 00:16:21,200 Speaker 2: you know, Pete Rock, Premiere, Q Tip and Large Professor 299 00:16:21,520 --> 00:16:23,520 Speaker 2: and so it was like this dream team. So we 300 00:16:23,760 --> 00:16:26,600 Speaker 2: put together the story and then we still had to 301 00:16:26,600 --> 00:16:29,840 Speaker 2: do the review part of it. So we assigned it 302 00:16:29,880 --> 00:16:32,840 Speaker 2: in one of these cases again to a newer writer, 303 00:16:33,280 --> 00:16:36,440 Speaker 2: and her name was Minya oh Yeah, later known to 304 00:16:36,480 --> 00:16:37,760 Speaker 2: the world as miss Info. 305 00:16:37,640 --> 00:16:40,880 Speaker 1: Miss info right. Yes, but she called herself Shorty. 306 00:16:41,520 --> 00:16:44,080 Speaker 2: She caught herself Shorty right because she was she was 307 00:16:44,720 --> 00:16:51,280 Speaker 2: an incredibly hip, uptown New York chick, you know, came 308 00:16:51,320 --> 00:16:57,560 Speaker 2: in and was just like just new shit, way ahead. 309 00:16:57,600 --> 00:17:01,000 Speaker 2: I mean, but this was still very early in her evolution, 310 00:17:01,200 --> 00:17:04,080 Speaker 2: I think, and we assigned her the job. I'm really 311 00:17:04,080 --> 00:17:05,320 Speaker 2: glad it was her because you. 312 00:17:05,280 --> 00:17:08,680 Speaker 1: Know, was it risky for you to not see this through? 313 00:17:08,840 --> 00:17:11,919 Speaker 1: Like were you not were you not allowed to touch 314 00:17:13,080 --> 00:17:16,399 Speaker 1: your own reviews or would that been seen as a 315 00:17:16,400 --> 00:17:18,480 Speaker 1: conflict of interest, like, well you can't be the editor 316 00:17:18,480 --> 00:17:20,240 Speaker 1: a chief in HM. 317 00:17:20,880 --> 00:17:23,600 Speaker 2: No, that wasn't really I mean, like in this case, 318 00:17:23,680 --> 00:17:26,240 Speaker 2: I think the reasoning was that I had already written, 319 00:17:26,440 --> 00:17:29,360 Speaker 2: like I was obviously the main champion of it inside 320 00:17:29,440 --> 00:17:30,240 Speaker 2: the building. 321 00:17:30,080 --> 00:17:32,960 Speaker 1: But you saw the feature story more important than his 322 00:17:33,040 --> 00:17:33,679 Speaker 1: album review. 323 00:17:34,160 --> 00:17:37,560 Speaker 2: In my mind, that was the that's more journalistic to me, 324 00:17:37,880 --> 00:17:39,720 Speaker 2: is like this feature story is where you tell the 325 00:17:39,720 --> 00:17:41,320 Speaker 2: whole story, you know, and like that's. 326 00:17:41,160 --> 00:17:44,280 Speaker 1: Where no friends, I don't remember that story, but I 327 00:17:44,320 --> 00:17:45,080 Speaker 1: remember that album. 328 00:17:45,200 --> 00:17:48,320 Speaker 2: I get it. Yeah, yeah, that's okay. I understand that 329 00:17:48,440 --> 00:17:50,960 Speaker 2: that's the case because listen, as I said earlier, what 330 00:17:51,040 --> 00:17:53,600 Speaker 2: most people did, just like yourself, is they looked and see, oh, 331 00:17:53,640 --> 00:17:55,800 Speaker 2: who's on the cover. Okay, it's so and so, and 332 00:17:55,840 --> 00:17:58,240 Speaker 2: then they'd flip right to the back and say what 333 00:17:58,440 --> 00:18:01,280 Speaker 2: rating did everything get? Like that was the normal way 334 00:18:01,359 --> 00:18:03,800 Speaker 2: people consume the source. Absolutely, I get it. 335 00:18:04,080 --> 00:18:06,160 Speaker 1: Why didn't you put the record reviews in the front 336 00:18:06,200 --> 00:18:06,840 Speaker 1: of the magazine? 337 00:18:06,880 --> 00:18:09,800 Speaker 2: Then you know what, Again, I think it was earlier, 338 00:18:09,840 --> 00:18:12,480 Speaker 2: Like I said, I was following that Rolling Stones like structure, 339 00:18:12,920 --> 00:18:14,240 Speaker 2: and they had the reviews in the back. 340 00:18:14,480 --> 00:18:17,360 Speaker 1: So, by the way, I did read everything. But yes, 341 00:18:17,440 --> 00:18:19,440 Speaker 1: I did read the thing backwards, so. 342 00:18:19,560 --> 00:18:21,400 Speaker 2: I know, I get it. I get it. It's all good. 343 00:18:22,560 --> 00:18:25,359 Speaker 2: So yeah, we should did the review. But then again 344 00:18:25,440 --> 00:18:27,600 Speaker 2: we had now this is where we had the big meeting, 345 00:18:28,240 --> 00:18:31,080 Speaker 2: and I was pounding this is one case where I 346 00:18:31,240 --> 00:18:36,560 Speaker 2: use my authority to force the issue. And I was like, Reggie, 347 00:18:36,640 --> 00:18:39,920 Speaker 2: it's a five man, what do he five? I think 348 00:18:39,960 --> 00:18:42,359 Speaker 2: he wanted either a four or maybe a four point five. 349 00:18:42,960 --> 00:18:45,000 Speaker 2: The others in the room, everyone agreed with I mean, 350 00:18:45,040 --> 00:18:47,920 Speaker 2: the most majority of people agreed with me. There was 351 00:18:47,960 --> 00:18:50,800 Speaker 2: a few maybe I don't remember exactly who didn't. I 352 00:18:50,840 --> 00:18:54,080 Speaker 2: know Reggie was the main voice of the opposition in 353 00:18:54,119 --> 00:18:57,280 Speaker 2: this case. He lost the debate and he got a five, 354 00:18:57,440 --> 00:18:59,600 Speaker 2: and I think he would admit that we were correct 355 00:18:59,640 --> 00:19:03,080 Speaker 2: about giving it a five. I mean, obviously it's pretty 356 00:19:03,119 --> 00:19:07,960 Speaker 2: much the iconic hip hop album, or among the iconic, 357 00:19:08,480 --> 00:19:11,639 Speaker 2: legendary all time classic hip hop albums. I think everyone 358 00:19:11,640 --> 00:19:12,239 Speaker 2: agrees with that. 359 00:19:17,560 --> 00:19:21,720 Speaker 1: For me crafting albums, of course, it was always does 360 00:19:21,760 --> 00:19:25,400 Speaker 1: someone see the vision inside my head the same way 361 00:19:25,400 --> 00:19:27,479 Speaker 1: that I see it? You know, when they review it? 362 00:19:28,200 --> 00:19:33,480 Speaker 1: And so the obsessive amount of headaches I gave my 363 00:19:33,880 --> 00:19:38,720 Speaker 1: publicist Amy Marsh just daily about like, Okay, when do 364 00:19:38,800 --> 00:19:40,080 Speaker 1: we give this to the source? When do we give 365 00:19:40,080 --> 00:19:41,359 Speaker 1: this to the source? When do we get this to 366 00:19:41,400 --> 00:19:43,960 Speaker 1: the source? You know, we're not going to get to 367 00:19:43,960 --> 00:19:46,080 Speaker 1: that part of the story yet of what happened that 368 00:19:46,200 --> 00:19:51,560 Speaker 1: day in October of ninety four. However, you know, it 369 00:19:51,640 --> 00:19:55,399 Speaker 1: was to the point where I saw it as me 370 00:19:55,560 --> 00:19:58,720 Speaker 1: getting up at five in the morning to get on 371 00:19:58,800 --> 00:20:02,240 Speaker 1: a train to and the thing was Amy is like, 372 00:20:02,320 --> 00:20:04,280 Speaker 1: you cannot go to the source of me, like that's 373 00:20:04,400 --> 00:20:08,359 Speaker 1: that's you know, there were still rules of like you know, 374 00:20:08,880 --> 00:20:11,600 Speaker 1: not crossing the line as an artist and that sort 375 00:20:11,600 --> 00:20:17,439 Speaker 1: of thing, and literally me going to the source to 376 00:20:17,600 --> 00:20:20,119 Speaker 1: get the issue because you guys would not reveal to 377 00:20:20,160 --> 00:20:23,960 Speaker 1: her what the rating was. She did tell me like, yes, 378 00:20:24,040 --> 00:20:26,879 Speaker 1: you guys got the leave review. But for me to 379 00:20:26,880 --> 00:20:29,520 Speaker 1: get up in another state at five in the morning, 380 00:20:29,560 --> 00:20:32,000 Speaker 1: to get on a train to go to New York, 381 00:20:32,880 --> 00:20:36,600 Speaker 1: to go outside that building and for her to hand 382 00:20:36,680 --> 00:20:40,160 Speaker 1: me that issue and for me to look and read 383 00:20:40,200 --> 00:20:42,600 Speaker 1: the review first before I see the mics and I'm 384 00:20:42,600 --> 00:20:46,520 Speaker 1: going through each bike like okay one, Mic two, Mike three, 385 00:20:46,640 --> 00:20:51,639 Speaker 1: Mike four, Mike, okay four, Mic, I'll take four. It 386 00:20:51,720 --> 00:20:55,520 Speaker 1: was literally of that obsessive level, like at what point 387 00:20:55,600 --> 00:21:00,760 Speaker 1: did you realize that the artists are obsessed with that? 388 00:21:01,400 --> 00:21:04,359 Speaker 1: Like I'm certain was not even door like what the 389 00:21:04,400 --> 00:21:05,640 Speaker 1: source give me or. 390 00:21:06,920 --> 00:21:10,439 Speaker 2: Yeah, I mean, like I said, it's we knew, like 391 00:21:11,119 --> 00:21:13,960 Speaker 2: there was a sense that the ratings were important because 392 00:21:14,160 --> 00:21:16,159 Speaker 2: we you know, you could you could hear it in 393 00:21:16,200 --> 00:21:19,760 Speaker 2: the in the feedback. We got that everybody. We knew 394 00:21:19,760 --> 00:21:21,320 Speaker 2: that the ratings were one of the main things that 395 00:21:21,359 --> 00:21:24,600 Speaker 2: people looked at, but we spent most of our time 396 00:21:24,760 --> 00:21:26,480 Speaker 2: on the rest of the magazine, you know what I mean, 397 00:21:26,600 --> 00:21:30,680 Speaker 2: Like we were filling the magazine with features and photo shoots, 398 00:21:30,720 --> 00:21:34,000 Speaker 2: and then we got into fashion and electronics and movies 399 00:21:34,040 --> 00:21:36,080 Speaker 2: and TV and film and you know, and all that stuff. 400 00:21:36,280 --> 00:21:39,159 Speaker 2: So so in other words, there was the answer to 401 00:21:39,160 --> 00:21:41,280 Speaker 2: your question is we always knew that people were watching 402 00:21:41,400 --> 00:21:44,560 Speaker 2: and that their artists cared, but we didn't get a 403 00:21:44,560 --> 00:21:47,160 Speaker 2: lot of feedback, you know, like we from the artists. 404 00:21:47,160 --> 00:21:50,159 Speaker 2: It wasn't commonplace for people. I mean they might have 405 00:21:50,240 --> 00:21:53,560 Speaker 2: been angry or they might have been happy, and we 406 00:21:53,600 --> 00:21:55,560 Speaker 2: didn't hear it usually. I mean we you know, of 407 00:21:55,600 --> 00:21:58,480 Speaker 2: course we would talk to the label people, and I 408 00:21:58,480 --> 00:22:00,960 Speaker 2: guess maybe you would hear second hand all the you know, 409 00:22:01,040 --> 00:22:03,199 Speaker 2: Questlove was very happy with a review or whatever, you 410 00:22:03,200 --> 00:22:04,560 Speaker 2: know what I mean, Like I might have Warne something 411 00:22:04,560 --> 00:22:08,360 Speaker 2: like that, but like it wasn't it wasn't. There wasn't 412 00:22:08,359 --> 00:22:12,200 Speaker 2: a lot of drip artists interaction. I mean, there was interaction, 413 00:22:12,280 --> 00:22:14,200 Speaker 2: but just not feedback necessarily. 414 00:22:14,640 --> 00:22:17,439 Speaker 1: As a fan. Only have one question ahead, and that 415 00:22:17,600 --> 00:22:24,760 Speaker 1: is I wish you guys would have reconsidered all of 416 00:22:24,760 --> 00:22:25,760 Speaker 1: your Gang Star. 417 00:22:25,720 --> 00:22:32,200 Speaker 2: Reviews again, listen three and a half. 418 00:22:32,280 --> 00:22:35,159 Speaker 1: I mean eventually long after you left. Of course, you 419 00:22:35,200 --> 00:22:38,720 Speaker 1: know they evaluated that. Yeah, yeah, there was revalve based 420 00:22:38,800 --> 00:22:41,399 Speaker 1: and moment of truth got it's just do with the 421 00:22:41,440 --> 00:22:43,840 Speaker 1: four and a half review. But that's long after you 422 00:22:43,840 --> 00:22:46,359 Speaker 1: guys had left the building. But this one thing I 423 00:22:46,400 --> 00:22:50,840 Speaker 1: wanted to ask also, is there's a point where you 424 00:22:50,880 --> 00:22:54,639 Speaker 1: know the way that the stories are presented, you know, 425 00:22:54,840 --> 00:22:58,600 Speaker 1: more importantly, like would you consider the hell Raiser Tupac issue, 426 00:22:59,440 --> 00:23:01,800 Speaker 1: like if any thing? I feel as though the hell 427 00:23:01,960 --> 00:23:08,600 Speaker 1: Raiser issue really built whom we know as Tupac. Like 428 00:23:08,680 --> 00:23:12,040 Speaker 1: before that issue, you might have had a clue of 429 00:23:12,040 --> 00:23:15,879 Speaker 1: who Tupac was if you watch MTV news or you know, 430 00:23:16,680 --> 00:23:20,359 Speaker 1: was that after Juice or nah, this is hell Raiser 431 00:23:20,480 --> 00:23:27,560 Speaker 1: is like possibly right before he gets shot in the Yeah, 432 00:23:27,800 --> 00:23:31,600 Speaker 1: this is like early ninety four, but it was such No, 433 00:23:31,720 --> 00:23:34,600 Speaker 1: that's after Juice Citiary. Oh it's way after Juice. 434 00:23:34,800 --> 00:23:37,479 Speaker 2: Yeah, yeah, after Juice. Okay, Bishop came to life, so 435 00:23:37,720 --> 00:23:40,840 Speaker 2: right exactly. Okay, So let's talk about Tupac because I 436 00:23:40,840 --> 00:23:43,160 Speaker 2: was going to talk about Gangstar, but Tupac. I got 437 00:23:43,160 --> 00:23:48,280 Speaker 2: some interesting perspectives. So, I mean I didn't really love 438 00:23:48,359 --> 00:23:50,720 Speaker 2: Tupac as a rapper for a long time. When he 439 00:23:50,760 --> 00:23:53,640 Speaker 2: came out, you know, I clown around when I rolled 440 00:23:53,640 --> 00:23:58,320 Speaker 2: around with the Underground like, it wasn't necessarily earth shattering. 441 00:23:58,560 --> 00:24:00,600 Speaker 1: It was just we were comparing every one to rock 442 00:24:00,680 --> 00:24:05,520 Speaker 1: him basically and KRSS I get. 443 00:24:05,520 --> 00:24:10,080 Speaker 2: K the Mount Rushmore was was KRS rock him and 444 00:24:10,160 --> 00:24:12,280 Speaker 2: Chuck d And then you could argue for the fourth 445 00:24:12,320 --> 00:24:15,840 Speaker 2: one being Big Daddy Kane she wrapped, you know, or 446 00:24:16,240 --> 00:24:19,320 Speaker 2: a number of others to ll you know, there's other potentials. 447 00:24:19,680 --> 00:24:22,639 Speaker 2: But anyway, so when Tupac came out with that, I 448 00:24:22,640 --> 00:24:24,840 Speaker 2: didn't like it. I didn't like him. I didn't like 449 00:24:24,880 --> 00:24:28,320 Speaker 2: his early albums. I thought that it was okay, but 450 00:24:28,359 --> 00:24:32,600 Speaker 2: it just didn't really move me. And then I got 451 00:24:32,640 --> 00:24:39,000 Speaker 2: a visit from Hollywood producers who came into the Source, 452 00:24:39,040 --> 00:24:41,959 Speaker 2: which is rare. We were still basically broke. I mean, 453 00:24:42,000 --> 00:24:44,640 Speaker 2: we didn't make any money for most of this time anyway, 454 00:24:45,080 --> 00:24:48,000 Speaker 2: and we were and having someone from Hollywood you feel like, oh, 455 00:24:48,080 --> 00:24:49,120 Speaker 2: someone important is here. 456 00:24:49,440 --> 00:24:52,920 Speaker 1: Wait, Tomson, you're not making money, like in terms of 457 00:24:53,000 --> 00:24:55,840 Speaker 1: like what we see like the billboard charts or whatever. 458 00:24:55,880 --> 00:24:58,119 Speaker 1: How do you know, like what you guys are selling 459 00:24:58,240 --> 00:24:59,040 Speaker 1: in terms of. 460 00:24:59,040 --> 00:25:01,680 Speaker 2: Oh, like magazines, comedy send we we were doing well, 461 00:25:01,840 --> 00:25:04,720 Speaker 2: like with the magazine, was was doing very well on 462 00:25:04,760 --> 00:25:08,199 Speaker 2: the newsstands. I mean it was we we eventually it 463 00:25:08,200 --> 00:25:10,040 Speaker 2: got to the point where we were selling hundreds of 464 00:25:10,040 --> 00:25:15,439 Speaker 2: thousands of magazines every month. But throughout most of my 465 00:25:15,560 --> 00:25:19,400 Speaker 2: time there, there wasn't a huge profit. I mean we 466 00:25:19,400 --> 00:25:23,600 Speaker 2: were making a small, modest salary. You know. The business 467 00:25:23,720 --> 00:25:27,520 Speaker 2: was was profitable, but it wasn't like making a killing. Granted, 468 00:25:27,560 --> 00:25:31,920 Speaker 2: this is before anyone knew anything about startups the internet, 469 00:25:32,080 --> 00:25:35,639 Speaker 2: you know, VC funding. We had none of that. Although 470 00:25:35,680 --> 00:25:37,520 Speaker 2: I although if you want me to, I can tell 471 00:25:37,560 --> 00:25:40,320 Speaker 2: the story when Quincy Jones tried to buy the Source people. 472 00:25:40,400 --> 00:25:43,440 Speaker 2: People may or may not know that before Vibe yes, 473 00:25:44,040 --> 00:25:48,119 Speaker 2: vibe Okay. So in that case, what happened was we 474 00:25:48,200 --> 00:25:53,000 Speaker 2: got contacted by Russell Simmons, who was friends with Quincy. 475 00:25:53,600 --> 00:25:56,520 Speaker 2: He told us that Quincy Jones is interested in talking 476 00:25:56,560 --> 00:26:00,520 Speaker 2: to us along with Time Warner, and Quinn was working 477 00:26:00,560 --> 00:26:03,320 Speaker 2: on a deal with Time Warner. So the four core 478 00:26:03,560 --> 00:26:07,000 Speaker 2: founders of the Source, myself, Dave Mays, James Bernard, and 479 00:26:07,119 --> 00:26:09,160 Speaker 2: Ed Young get on a plane. We go to La 480 00:26:09,800 --> 00:26:12,680 Speaker 2: We go to Quincy Jones's house in Beverly Hills. Were 481 00:26:12,680 --> 00:26:17,280 Speaker 2: sitting there with that beautiful mansion. Starstruck, you know, right away, 482 00:26:17,400 --> 00:26:20,800 Speaker 2: like holy shit, we're in Quincy Jones's house. We walk 483 00:26:20,880 --> 00:26:24,920 Speaker 2: into the room. There is a room of suits. There's 484 00:26:24,960 --> 00:26:29,359 Speaker 2: about six seven guys, white guys in suits. There's a 485 00:26:29,400 --> 00:26:33,000 Speaker 2: woman named Jane Pratt who at that point was an 486 00:26:33,160 --> 00:26:36,879 Speaker 2: editor working for Time Life, and there was Quincy Jones 487 00:26:36,880 --> 00:26:39,080 Speaker 2: and Russell Simmons. So there was like ten people in 488 00:26:39,119 --> 00:26:42,000 Speaker 2: the room. We walk in, four of us. We sit 489 00:26:42,040 --> 00:26:44,840 Speaker 2: and talk. They're interested in the source. I remember it 490 00:26:44,920 --> 00:26:49,080 Speaker 2: was very early, it was ninety one. So we walk in. 491 00:26:49,280 --> 00:26:52,560 Speaker 2: We have a whole meeting where we talk about They 492 00:26:52,640 --> 00:26:56,600 Speaker 2: start ripping apart, not in a mean spirited way, but 493 00:26:56,640 --> 00:26:59,160 Speaker 2: they're they're kind of like, you know, you guys could 494 00:26:59,200 --> 00:27:01,840 Speaker 2: do this better. The artwork isn't that great, the photos 495 00:27:01,880 --> 00:27:03,960 Speaker 2: aren't that great, you know, but we love what you're doing. 496 00:27:04,320 --> 00:27:06,399 Speaker 2: You guys are doing it great, but we feel like 497 00:27:06,400 --> 00:27:08,679 Speaker 2: we can help you do it better. And and we 498 00:27:08,680 --> 00:27:10,760 Speaker 2: were open to it. We didn't we were so naive, 499 00:27:10,840 --> 00:27:12,600 Speaker 2: we didn't know shit. But we were just in there 500 00:27:13,440 --> 00:27:16,520 Speaker 2: having the meeting and thinking maybe we'll all get rich. 501 00:27:16,760 --> 00:27:19,680 Speaker 2: Who knows what's going to happen, right, And so we 502 00:27:19,680 --> 00:27:25,520 Speaker 2: we have the whole meeting and we end up getting 503 00:27:25,600 --> 00:27:28,880 Speaker 2: a very low ball offer from them. It was like insulting. 504 00:27:29,040 --> 00:27:32,840 Speaker 2: It was like ridiculously bad. I forget the number, but 505 00:27:32,920 --> 00:27:36,119 Speaker 2: it was like something like fifty thousand dollars for the 506 00:27:36,160 --> 00:27:38,760 Speaker 2: whole magazine, and it was like digulous. Yeah, it was 507 00:27:38,800 --> 00:27:41,560 Speaker 2: like it was like pathetic, and they wanted us to 508 00:27:41,560 --> 00:27:44,840 Speaker 2: come work for them. And I remember in the in 509 00:27:44,880 --> 00:27:47,480 Speaker 2: the letter where they sent us the offer, they spelled 510 00:27:47,520 --> 00:27:50,120 Speaker 2: like several of our name. My name always gets spelled wrong, 511 00:27:50,160 --> 00:27:52,440 Speaker 2: so I was used to it, but they spelled like 512 00:27:52,520 --> 00:27:55,960 Speaker 2: multiple people's names wrong, and it was just very disrespectful 513 00:27:56,359 --> 00:27:59,240 Speaker 2: the whole the whole thing that once we got the letter, 514 00:27:59,280 --> 00:28:02,800 Speaker 2: we felt very respected. So we just we didn't respond 515 00:28:02,840 --> 00:28:04,880 Speaker 2: and we just decided like, we're not going to do it. 516 00:28:05,560 --> 00:28:08,320 Speaker 2: And then they ended up starting Vibe like a few 517 00:28:08,320 --> 00:28:10,720 Speaker 2: months later. And then there was a brief period of 518 00:28:10,760 --> 00:28:14,000 Speaker 2: time when the editor of Vibe was a guy named 519 00:28:14,080 --> 00:28:16,719 Speaker 2: Jonathan Van Meter and I'm Jonathan Scheckter, and so there 520 00:28:16,760 --> 00:28:20,720 Speaker 2: was two Jonathan's running these two rap magazines. So anyway, 521 00:28:21,440 --> 00:28:23,200 Speaker 2: that's the story. So that was it. So they wanted 522 00:28:23,240 --> 00:28:24,720 Speaker 2: to buy the source. They ended up not doing it. 523 00:28:24,760 --> 00:28:27,520 Speaker 2: But long story short, what ended up happening. We were 524 00:28:27,600 --> 00:28:29,480 Speaker 2: very concerned. We knew that there was going to be 525 00:28:29,520 --> 00:28:33,439 Speaker 2: this other magazine. Vibe comes out. It is beautiful. It 526 00:28:33,480 --> 00:28:36,920 Speaker 2: has Treacher on the cover looking all you know, incredible, 527 00:28:37,040 --> 00:28:40,200 Speaker 2: and the photos and it was all like very fashion 528 00:28:40,280 --> 00:28:44,480 Speaker 2: forward and it was like beautifully designed with amazing photography 529 00:28:44,600 --> 00:28:48,440 Speaker 2: and all that stuff, and we were concerned. But it 530 00:28:48,600 --> 00:28:50,840 Speaker 2: ended up being the best thing that ever happened to us. 531 00:28:50,920 --> 00:28:58,320 Speaker 2: Why because suddenly all these legit advertisers are interested in 532 00:28:58,360 --> 00:29:02,440 Speaker 2: the category, because Time Warner had like Pepsi and Ford 533 00:29:03,040 --> 00:29:05,920 Speaker 2: and Sony and like i mean Sony Electronics and like 534 00:29:06,280 --> 00:29:09,680 Speaker 2: things like that. So we were like getting by on 535 00:29:09,840 --> 00:29:13,520 Speaker 2: just just industry ads basically. But now for the first 536 00:29:13,560 --> 00:29:18,200 Speaker 2: time we had this new market of huge companies that 537 00:29:18,240 --> 00:29:20,840 Speaker 2: are they're interested in rap music, and you know, it 538 00:29:20,880 --> 00:29:23,160 Speaker 2: didn't take long for them to see that we were 539 00:29:23,200 --> 00:29:25,840 Speaker 2: actually the leaders in the in the space, even though 540 00:29:25,960 --> 00:29:29,760 Speaker 2: Vibe you know, had a bigger saw, right, yeah, you know, 541 00:29:29,840 --> 00:29:32,680 Speaker 2: but we were we were the actual like on the street, 542 00:29:32,840 --> 00:29:36,760 Speaker 2: you know, newstand Leaders. So it helped us. It ended 543 00:29:36,840 --> 00:29:38,360 Speaker 2: up helping us. It took a long time for that 544 00:29:38,480 --> 00:29:40,600 Speaker 2: arc to all kind of play out, but in the 545 00:29:40,680 --> 00:29:42,640 Speaker 2: end it was actually a positive for the source that 546 00:29:42,680 --> 00:29:43,600 Speaker 2: they started vibe. 547 00:29:43,960 --> 00:29:45,360 Speaker 1: Okay, So back to you Tupac thing. 548 00:29:46,120 --> 00:29:48,240 Speaker 2: Okay, So back to Tupac. So the guys come to 549 00:29:48,280 --> 00:29:51,560 Speaker 2: my office and they say, so, we're casting for this 550 00:29:51,720 --> 00:29:54,760 Speaker 2: movie and we're looking at artists and we're looking to you. 551 00:29:54,800 --> 00:29:57,239 Speaker 2: We want to ask you, like, who is you know, 552 00:29:57,480 --> 00:29:59,080 Speaker 2: we want to get a sense of like who's who 553 00:29:59,120 --> 00:30:02,120 Speaker 2: in this rap world. So so they started talking about rappers. 554 00:30:02,120 --> 00:30:04,800 Speaker 2: I don't remember everyone they said, but they said Tupac 555 00:30:05,240 --> 00:30:07,480 Speaker 2: and I said, oh, you mean that guy from the 556 00:30:07,480 --> 00:30:10,920 Speaker 2: Digital Underground. I was like, eh, he's okay, He's not 557 00:30:11,000 --> 00:30:13,000 Speaker 2: that great. I mean, no one really knows who that is, 558 00:30:13,160 --> 00:30:16,200 Speaker 2: you know. And they were like, oh okay, and like 559 00:30:16,240 --> 00:30:18,640 Speaker 2: they we had the meeting. And then it shows how 560 00:30:18,720 --> 00:30:21,160 Speaker 2: much I know because they casted him. It was Juice. 561 00:30:21,200 --> 00:30:25,200 Speaker 2: They were making Juice Simmon Juice. Obviously he you know, 562 00:30:25,240 --> 00:30:26,719 Speaker 2: he knocked it out of the park. It was like 563 00:30:27,160 --> 00:30:30,800 Speaker 2: an incredible movie, incredible performance, and it really made him, 564 00:30:31,200 --> 00:30:34,680 Speaker 2: you know, a star, and I remember I was watching 565 00:30:34,720 --> 00:30:37,680 Speaker 2: that movie screening with Russell Simmons, was in the awe. 566 00:30:37,760 --> 00:30:39,760 Speaker 2: It was in a private screening and Russell happened to 567 00:30:39,760 --> 00:30:43,160 Speaker 2: be there, and I remember Russell saying, if they throw 568 00:30:43,240 --> 00:30:45,360 Speaker 2: this motherfucker off the roof, this movie is going to 569 00:30:45,360 --> 00:30:47,440 Speaker 2: be a hit. I don't remember. Remember there's a scene 570 00:30:47,440 --> 00:30:50,600 Speaker 2: where they throw someone off the roof. Yeah, it was 571 00:30:51,720 --> 00:30:53,840 Speaker 2: right exactly. They say, if they throw him off the roof, 572 00:30:53,840 --> 00:30:55,240 Speaker 2: this this movie is going to be a hit. And 573 00:30:55,240 --> 00:30:58,520 Speaker 2: they threw him off the roof. Russell goes insane, He's right, 574 00:30:58,600 --> 00:31:01,160 Speaker 2: the movie's a hit. A little bit later, I go 575 00:31:01,240 --> 00:31:04,320 Speaker 2: to the first how Can I Be Down event in Miami, 576 00:31:05,280 --> 00:31:10,720 Speaker 2: which was a very homemade event. It was like at 577 00:31:10,720 --> 00:31:11,520 Speaker 2: somebody's house. 578 00:31:11,920 --> 00:31:13,040 Speaker 1: What were those events like? 579 00:31:14,520 --> 00:31:16,239 Speaker 2: It was kind of like what you'd think it was. 580 00:31:16,280 --> 00:31:18,280 Speaker 2: It was nice. I mean, look, it was a nice house, 581 00:31:18,600 --> 00:31:21,040 Speaker 2: but it was very like bootleg. It was like there 582 00:31:21,080 --> 00:31:23,800 Speaker 2: was it was like a lot, you know that particular one. 583 00:31:23,880 --> 00:31:27,880 Speaker 2: I remember that Tupac was there, Doctor Dre and ed 584 00:31:27,920 --> 00:31:30,480 Speaker 2: Lower from your own TV raps were filming an episode there. 585 00:31:31,720 --> 00:31:36,440 Speaker 2: Puffy was there, a bunch of other artists, and I 586 00:31:36,560 --> 00:31:39,360 Speaker 2: was there with a photographer we interviewed a bunch of people. 587 00:31:39,960 --> 00:31:42,280 Speaker 2: But I remember seeing Tupac and now I started paying 588 00:31:42,320 --> 00:31:44,720 Speaker 2: attention to him because now he's his his star is 589 00:31:44,760 --> 00:31:48,640 Speaker 2: starting to rise. And he always had like a joint 590 00:31:48,720 --> 00:31:51,160 Speaker 2: or a cigarette in his hands. He was drinking, but 591 00:31:51,320 --> 00:31:54,520 Speaker 2: all the girls were all over him, and like he 592 00:31:54,520 --> 00:31:56,840 Speaker 2: he was like a charisma out the you know, off 593 00:31:57,480 --> 00:32:01,360 Speaker 2: over the star the star. Right. So I still don't 594 00:32:01,360 --> 00:32:04,560 Speaker 2: really love his rapping, and I'm still like kind of 595 00:32:04,800 --> 00:32:07,120 Speaker 2: the jury is still out. I didn't really like his records. 596 00:32:07,160 --> 00:32:09,240 Speaker 2: I just didn't really think that like Brenda's Got a 597 00:32:09,280 --> 00:32:12,160 Speaker 2: Baby was kind of boring. I just didn't really love it. 598 00:32:12,680 --> 00:32:17,480 Speaker 2: And so then a little bit later, I remember I 599 00:32:17,480 --> 00:32:20,760 Speaker 2: went to a party in Brooklyn. It was Lord Jamar's 600 00:32:20,960 --> 00:32:24,120 Speaker 2: birthday party that I was invited to. I remember I 601 00:32:24,160 --> 00:32:26,800 Speaker 2: walk into this party in Brooklyn. It was an outdoor 602 00:32:27,480 --> 00:32:30,760 Speaker 2: courtyard and there was a lot of people there. There's 603 00:32:30,760 --> 00:32:32,720 Speaker 2: a lot of beautiful girls there. It was like a 604 00:32:32,800 --> 00:32:36,240 Speaker 2: nice party. I walk in and I'm having a good 605 00:32:36,280 --> 00:32:38,600 Speaker 2: time and I've see like a lot of artists around 606 00:32:38,600 --> 00:32:41,920 Speaker 2: and stuff. And then I noticed this kid in the 607 00:32:42,000 --> 00:32:44,840 Speaker 2: corner and I see Tupac is there. I see Tupac 608 00:32:44,960 --> 00:32:47,840 Speaker 2: is in this party, and this is right when he's 609 00:32:47,840 --> 00:32:49,960 Speaker 2: hanging out with Biggie. Biggie wasn't there, but he was. 610 00:32:50,400 --> 00:32:52,080 Speaker 2: It was during the time when he was, like, you know, 611 00:32:52,200 --> 00:32:54,200 Speaker 2: starting to hang out with Biggie, and that that period 612 00:32:54,240 --> 00:32:59,520 Speaker 2: of time he's in Brooklyn. So he Tupac is there 613 00:32:59,720 --> 00:33:01,320 Speaker 2: and I look in the corner of my eye and 614 00:33:01,360 --> 00:33:06,400 Speaker 2: I see this guy dressed exactly like Tupac, Like literally 615 00:33:06,640 --> 00:33:09,360 Speaker 2: he has the bandana wrapped around a bald head, he 616 00:33:09,400 --> 00:33:13,880 Speaker 2: has his shirt open, he looks exactly he's modeled after 617 00:33:14,440 --> 00:33:17,400 Speaker 2: Tupac and Juice like image, Like he has the exact 618 00:33:17,800 --> 00:33:21,520 Speaker 2: look of Tupac and he's what he's eyeing him. I'm like, 619 00:33:21,520 --> 00:33:24,360 Speaker 2: that's weird, Like, whoa, what's I kind of see it 620 00:33:24,400 --> 00:33:27,240 Speaker 2: happen from Afar and this guy has like a fire 621 00:33:27,240 --> 00:33:31,200 Speaker 2: in his eyes, like he's angry, and he walks across 622 00:33:31,480 --> 00:33:35,520 Speaker 2: the space up to Tupac and basically challenges him to 623 00:33:35,560 --> 00:33:39,800 Speaker 2: a battle in this party. A guy that looks exactly 624 00:33:39,840 --> 00:33:44,360 Speaker 2: like Tupac challenges Tupac to a rhyme battle inside this party. 625 00:33:45,120 --> 00:33:48,920 Speaker 2: And this is a true story. And so then people 626 00:33:48,960 --> 00:33:51,080 Speaker 2: start gathering around, like you could tell there's about to 627 00:33:51,120 --> 00:33:55,920 Speaker 2: be something happening, right, And so the guy starts rapping 628 00:33:56,920 --> 00:34:01,680 Speaker 2: and he's, uh, he's not good. He's not great. He's okay, 629 00:34:02,120 --> 00:34:05,360 Speaker 2: but he's not really good. And I'm like it's pretty 630 00:34:05,400 --> 00:34:08,040 Speaker 2: clear pretty early on that he's not really a good rapper, 631 00:34:08,160 --> 00:34:10,200 Speaker 2: but he's trying. He's like, yo, man, I'm gonna fuck 632 00:34:10,239 --> 00:34:12,480 Speaker 2: you up. I'll do this, I'll do that, and uh, 633 00:34:13,160 --> 00:34:15,800 Speaker 2: everyone's kind of like I'm looking around, going like, where's 634 00:34:15,920 --> 00:34:18,719 Speaker 2: like somebody to jump in, Like where's like one of 635 00:34:18,760 --> 00:34:21,960 Speaker 2: the brand Nubian guys or you know, where's Buckshot Shorty, 636 00:34:22,080 --> 00:34:24,239 Speaker 2: Like we need somebody here to like represent New York 637 00:34:24,600 --> 00:34:26,640 Speaker 2: because I knew Pak was more of like a California 638 00:34:26,640 --> 00:34:29,399 Speaker 2: even though he's from New York, he's a California guy. 639 00:34:29,760 --> 00:34:34,480 Speaker 2: So the guy finishes, and then Pok steps up and 640 00:34:35,160 --> 00:34:40,919 Speaker 2: destroys him, just gives this like virtuoso performance where he's 641 00:34:41,000 --> 00:34:43,200 Speaker 2: like breaking down. He's like, you even look like me. 642 00:34:43,280 --> 00:34:45,279 Speaker 2: You got your band danna like me, you got this 643 00:34:45,480 --> 00:34:47,160 Speaker 2: like me? And then he looks over and he goes, 644 00:34:47,640 --> 00:34:49,479 Speaker 2: I'm gonna even murder you in front of my dude 645 00:34:49,480 --> 00:34:52,040 Speaker 2: from the source, and he like points at me and 646 00:34:52,080 --> 00:34:55,120 Speaker 2: it's like this whole moment and I was like, that 647 00:34:55,280 --> 00:34:57,440 Speaker 2: was my That was the moment when I realized that 648 00:34:57,480 --> 00:35:00,000 Speaker 2: he really actually could rap and that he was like 649 00:35:00,080 --> 00:35:02,880 Speaker 2: actually like a really good MC. You know, I didn't, 650 00:35:03,120 --> 00:35:06,120 Speaker 2: I didn't know. It wasn't until that live you know, 651 00:35:06,280 --> 00:35:09,200 Speaker 2: like impromptu thing that I realized that he's a great rapper. 652 00:35:09,760 --> 00:35:11,520 Speaker 2: And then I kind of changed my take on him. 653 00:35:11,560 --> 00:35:14,200 Speaker 2: It took that experience for me to really get it, 654 00:35:14,440 --> 00:35:16,799 Speaker 2: you know, and then of course that years later, he 655 00:35:16,960 --> 00:35:19,000 Speaker 2: you know, became a huge, even bigger star. 656 00:35:19,560 --> 00:35:25,520 Speaker 1: At this moment, are you guys even remotely concerned about like, 657 00:35:25,920 --> 00:35:27,600 Speaker 1: you know, like there was an era of Deaf Jam 658 00:35:27,640 --> 00:35:31,239 Speaker 1: where it was just like ye old general store and 659 00:35:31,239 --> 00:35:34,040 Speaker 1: then suddenly you go to Deaf Jam and then now 660 00:35:34,080 --> 00:35:37,760 Speaker 1: you got security clearance and all that stuff. And yeah, 661 00:35:38,680 --> 00:35:42,120 Speaker 1: like at any point did the source come to that or. 662 00:35:43,400 --> 00:35:46,080 Speaker 2: You know, we had our share of threats and stuff 663 00:35:46,120 --> 00:35:49,040 Speaker 2: like that. I mean, it wasn't it never thankfully spilled 664 00:35:49,040 --> 00:35:54,360 Speaker 2: over into anything major, you know, there was to your point, 665 00:35:54,360 --> 00:35:56,360 Speaker 2: I get it. That's I think that was one of 666 00:35:56,440 --> 00:36:00,680 Speaker 2: Chimo DU's great skills because she did that. That snoop one, 667 00:36:00,840 --> 00:36:02,920 Speaker 2: you know what you're referring to with that snoop is 668 00:36:02,960 --> 00:36:06,480 Speaker 2: that she had this ability to walk into any hood 669 00:36:06,520 --> 00:36:09,239 Speaker 2: in the entire world and people would like him. He 670 00:36:09,320 --> 00:36:13,200 Speaker 2: was a very warm, friendly dude. And you know, I 671 00:36:13,239 --> 00:36:16,240 Speaker 2: believe he had like Nigerian roots or he was African, 672 00:36:16,360 --> 00:36:19,960 Speaker 2: but he had like a very friendly demeanor. There was 673 00:36:20,000 --> 00:36:22,319 Speaker 2: something about him. You smiled all the time. He was 674 00:36:22,520 --> 00:36:28,759 Speaker 2: very calm and positive energy. And so that was one 675 00:36:28,760 --> 00:36:31,239 Speaker 2: of our secrets, I guess, was that we could walk 676 00:36:31,280 --> 00:36:35,920 Speaker 2: into a situation where other journalists maybe wouldn't want to. 677 00:36:36,080 --> 00:36:39,120 Speaker 2: And this I did this myself a few times. But 678 00:36:39,920 --> 00:36:42,680 Speaker 2: any anyone, any any of the many writers that worked 679 00:36:42,719 --> 00:36:45,200 Speaker 2: for the Source who got sent on an assignment to 680 00:36:45,239 --> 00:36:48,520 Speaker 2: go to Houston or to go to La You know, 681 00:36:48,800 --> 00:36:51,920 Speaker 2: I once went on a on a on a graffiti 682 00:36:52,000 --> 00:36:55,960 Speaker 2: run with KRS Fat Show and the Bronx Tat crew 683 00:36:57,080 --> 00:36:59,200 Speaker 2: and I went to like the straight you know, like 684 00:36:59,320 --> 00:37:01,600 Speaker 2: the graffiti like you know, four in the morning, like 685 00:37:02,080 --> 00:37:04,239 Speaker 2: climb and breaking into the into the train yard all 686 00:37:04,280 --> 00:37:06,759 Speaker 2: that shit. Like we all have those moments when we 687 00:37:06,800 --> 00:37:12,400 Speaker 2: basically penetrated what a normal like journalist would do. And 688 00:37:12,440 --> 00:37:15,239 Speaker 2: I think, you know, thank God, like we never had 689 00:37:15,280 --> 00:37:19,160 Speaker 2: any major problems like there was always you know, I 690 00:37:19,160 --> 00:37:22,439 Speaker 2: think everyone had an interest in making sure things went well, 691 00:37:22,600 --> 00:37:25,200 Speaker 2: Like there was the artists at the center of whatever 692 00:37:25,239 --> 00:37:27,800 Speaker 2: rething we were doing would do everything in their power 693 00:37:27,840 --> 00:37:31,520 Speaker 2: to make sure that the situation was was was was good. 694 00:37:31,600 --> 00:37:34,719 Speaker 2: You know, everyone wants like a good story, everyone wants 695 00:37:34,719 --> 00:37:37,520 Speaker 2: the pictures to look good, everyone wants good reviews, you know, 696 00:37:37,640 --> 00:37:40,600 Speaker 2: So there was we kind of like coasted through on that. 697 00:37:41,840 --> 00:37:44,040 Speaker 2: And again it was like, you know, it was with 698 00:37:44,160 --> 00:37:46,080 Speaker 2: guys like Chi, I think, who were kind of like 699 00:37:46,160 --> 00:37:48,560 Speaker 2: on the front lines of a lot of these going 700 00:37:48,600 --> 00:37:51,400 Speaker 2: to like certain hoods, and you know he Chi photographed, 701 00:37:51,440 --> 00:37:57,240 Speaker 2: you know, everyone in every hood and never had a problem. 702 00:38:00,080 --> 00:38:03,840 Speaker 1: Whose idea was it to do the crack issue? 703 00:38:04,120 --> 00:38:06,960 Speaker 2: Great, great question that was. I think Reggie and James 704 00:38:06,960 --> 00:38:12,799 Speaker 2: Bernard were the primary drivers behind that one. Okay, I 705 00:38:12,840 --> 00:38:15,520 Speaker 2: know you know this, but you know for Trivia Buff's 706 00:38:15,560 --> 00:38:19,600 Speaker 2: you know Big East ten Crack Commandments is actually from 707 00:38:19,680 --> 00:38:23,480 Speaker 2: a source article and that I did not know that. 708 00:38:23,560 --> 00:38:25,719 Speaker 2: You didn't know that, Okay, didn't. 709 00:38:25,760 --> 00:38:30,759 Speaker 1: The actual was that the cover story or was I'm 710 00:38:30,760 --> 00:38:33,080 Speaker 1: trying my hardest to remember was the counter story? Was 711 00:38:33,080 --> 00:38:34,160 Speaker 1: it a main feature? 712 00:38:34,840 --> 00:38:36,200 Speaker 2: I think it was just a big feature. I don't 713 00:38:36,200 --> 00:38:37,680 Speaker 2: think we put crack on the cover. I think we 714 00:38:37,680 --> 00:38:40,799 Speaker 2: still put a rapper on the cover. But I think 715 00:38:40,840 --> 00:38:44,160 Speaker 2: it was the two times that we did very political 716 00:38:44,200 --> 00:38:47,799 Speaker 2: things that I remember was obviously the LA riots. That 717 00:38:47,960 --> 00:38:53,200 Speaker 2: was a huge, huge, monumental source moment because we covered 718 00:38:53,200 --> 00:38:56,440 Speaker 2: the LA Riots very extensively from the point of view 719 00:38:56,480 --> 00:39:04,440 Speaker 2: of the rioters really. And then the Crack issue was another. 720 00:39:04,800 --> 00:39:09,920 Speaker 2: You know, we devoted a lot of pages to the 721 00:39:10,080 --> 00:39:13,319 Speaker 2: crack epidemic, but not from a oh my god, what's 722 00:39:13,320 --> 00:39:16,480 Speaker 2: going on, but more so from like what's really going on? 723 00:39:17,640 --> 00:39:21,960 Speaker 2: You know. And and one of the articles was the 724 00:39:22,000 --> 00:39:24,680 Speaker 2: ten Crack Commandments. That was literally one of it was 725 00:39:24,680 --> 00:39:27,120 Speaker 2: like a sidebar. It was like it wasn't the main feature. 726 00:39:27,400 --> 00:39:31,120 Speaker 1: The ten Crack Commandments were. What was in that Crack issue? Yes, 727 00:39:32,160 --> 00:39:32,880 Speaker 1: oh my god. 728 00:39:33,239 --> 00:39:36,080 Speaker 2: Yes, if you go back and biggie, it's almost word 729 00:39:36,120 --> 00:39:38,279 Speaker 2: for word. I mean it's not literally word for word, 730 00:39:38,280 --> 00:39:41,680 Speaker 2: but it's like eighty percent word for word. It's like 731 00:39:41,800 --> 00:39:43,160 Speaker 2: you got that from the source. 732 00:39:43,960 --> 00:39:46,840 Speaker 1: Yeah, I did not know that. I do remember that 733 00:39:47,000 --> 00:39:50,880 Speaker 1: issue thought like whoa, Like they're going to places that 734 00:39:51,760 --> 00:39:53,960 Speaker 1: no periodical as dared go. 735 00:39:54,640 --> 00:39:57,040 Speaker 2: Should we touch on Biggie real quick, because if anything, 736 00:39:57,200 --> 00:39:59,680 Speaker 2: that's the biggest artist that ever came out of the Source. 737 00:40:00,239 --> 00:40:03,960 Speaker 2: Let's be real, you know, like as far as being 738 00:40:04,360 --> 00:40:06,799 Speaker 2: christened an artist because of something that happened in the 739 00:40:06,840 --> 00:40:10,600 Speaker 2: Source magazine, we had a column called Unsigned Hype. Everybody knows, 740 00:40:10,640 --> 00:40:13,000 Speaker 2: you know. The idea was that we would review cassettes 741 00:40:13,040 --> 00:40:16,279 Speaker 2: from regular people, regular artists who are trying to make it, 742 00:40:16,520 --> 00:40:19,759 Speaker 2: and every month we would pick one cassette. Mattie C, 743 00:40:20,560 --> 00:40:22,920 Speaker 2: who later on, you know, became an R for Loud 744 00:40:22,920 --> 00:40:25,960 Speaker 2: and became a legendary ear, you know, was kind of 745 00:40:26,000 --> 00:40:30,120 Speaker 2: the main point person, and so matt would get We 746 00:40:30,200 --> 00:40:33,800 Speaker 2: literally had like a plastic trash bag filled with cassettes. 747 00:40:33,840 --> 00:40:36,759 Speaker 2: I mean we would get hundreds of cassettes a month. 748 00:40:36,840 --> 00:40:39,640 Speaker 2: I mean maybe two hundred every month. I mean it 749 00:40:39,719 --> 00:40:44,160 Speaker 2: was endless, like every so Mattie's job was one of 750 00:40:44,200 --> 00:40:47,120 Speaker 2: Mattie C's job was to go through all these cassettes. 751 00:40:47,160 --> 00:40:49,440 Speaker 2: Now what really ended up happening because maybe the first 752 00:40:49,680 --> 00:40:52,440 Speaker 2: month he listened to a bunch of them. But as 753 00:40:52,480 --> 00:40:55,200 Speaker 2: you as we all know, when it comes to demos, 754 00:40:55,320 --> 00:40:57,960 Speaker 2: you know, unfortunately most of them are not good. So 755 00:40:59,040 --> 00:41:01,040 Speaker 2: you kind of get burned out very quick. And then 756 00:41:01,080 --> 00:41:03,920 Speaker 2: he started putting in the I remember he added to 757 00:41:03,960 --> 00:41:06,880 Speaker 2: the text of the description puts your best cut first. 758 00:41:07,239 --> 00:41:09,640 Speaker 2: I remember you put that in there, smart because he 759 00:41:09,680 --> 00:41:11,520 Speaker 2: didn't want to have to like sit through like you know, 760 00:41:11,640 --> 00:41:14,680 Speaker 2: search for the search for it. So one day, you know, 761 00:41:14,719 --> 00:41:18,279 Speaker 2: after doing this, and the truth was that that bag 762 00:41:18,360 --> 00:41:20,440 Speaker 2: got bigger and bigger, and we would get like literally 763 00:41:20,480 --> 00:41:22,440 Speaker 2: like five a day, so it would be like one 764 00:41:22,480 --> 00:41:25,160 Speaker 2: hundred and fifty a month, okay, and it would be 765 00:41:25,280 --> 00:41:28,120 Speaker 2: like a bag of cassettes, and it was it was, 766 00:41:28,320 --> 00:41:30,000 Speaker 2: you know, no one wants to really go through that, 767 00:41:30,520 --> 00:41:32,839 Speaker 2: but slowly, you know, we would once in a while, 768 00:41:32,880 --> 00:41:34,959 Speaker 2: Oh that one looks Look, that's a that's a weird 769 00:41:35,000 --> 00:41:37,000 Speaker 2: pink cassette. Let me listen to that one. We would 770 00:41:37,000 --> 00:41:40,160 Speaker 2: just randomly to like pick him out. And then one 771 00:41:40,239 --> 00:41:42,879 Speaker 2: day he comes into my office and he's like, yo, 772 00:41:43,239 --> 00:41:45,480 Speaker 2: we got one, we got one. Listen to this, and 773 00:41:45,520 --> 00:41:51,400 Speaker 2: he sits down, he gets play and I hear the 774 00:41:51,440 --> 00:41:53,800 Speaker 2: original for eight and a half stepping, which is, uh, 775 00:41:54,120 --> 00:41:58,000 Speaker 2: who was a yeah, blind emotions. I hear the I 776 00:41:58,040 --> 00:42:03,279 Speaker 2: hear the emotions blind Alley and what's up? Source my 777 00:42:03,400 --> 00:42:06,080 Speaker 2: name is Biggie Smalls. I want to say thank you 778 00:42:06,120 --> 00:42:08,960 Speaker 2: for giving me this opportunity. Thank you so much. I 779 00:42:08,960 --> 00:42:10,719 Speaker 2: really respect y'all and I want to thank you. He 780 00:42:11,160 --> 00:42:13,440 Speaker 2: gave us like a nice intro where he like thanked 781 00:42:13,480 --> 00:42:17,160 Speaker 2: us for the opportunity to wrap for us, and then 782 00:42:17,719 --> 00:42:21,440 Speaker 2: the bee kicks in and he starts rapping, and it's amazing. 783 00:42:21,480 --> 00:42:24,400 Speaker 2: It's phenomenal. It's basically like Biggie, you know. It's like 784 00:42:25,160 --> 00:42:27,799 Speaker 2: it's all the personality that we all came to know 785 00:42:27,880 --> 00:42:32,200 Speaker 2: and love. So Maddie had gotten this tape not from 786 00:42:32,239 --> 00:42:36,920 Speaker 2: the mail but from mister C. Mister C had gotten 787 00:42:36,920 --> 00:42:41,359 Speaker 2: the tape from fifty Grand, who is Biggie's guy, who 788 00:42:41,360 --> 00:42:43,280 Speaker 2: gave the tape to mister C. We played the tape 789 00:42:43,520 --> 00:42:46,080 Speaker 2: for Maddie, Maddi gives its shows at us. We're like, oh, 790 00:42:46,080 --> 00:42:49,239 Speaker 2: this is incredible. So we go and we decide he's 791 00:42:49,239 --> 00:42:51,640 Speaker 2: going to be the unsigned hype. We send Chimo du 792 00:42:51,719 --> 00:42:55,440 Speaker 2: to his house. He takes those first pictures of Biggie 793 00:42:55,760 --> 00:42:57,680 Speaker 2: where he's like, you know, like on the street. I 794 00:42:57,680 --> 00:43:00,680 Speaker 2: think he's outside, and we run it and it comes 795 00:43:00,680 --> 00:43:06,520 Speaker 2: out and then this rarely happened, but we got a 796 00:43:06,560 --> 00:43:10,360 Speaker 2: call from Puffy. Mattie got a call from Puffy. This 797 00:43:10,440 --> 00:43:13,400 Speaker 2: almost never happened. He's like, yo, I'm interested in that. 798 00:43:13,680 --> 00:43:17,160 Speaker 2: This was happening right at the time obviously Joe to 799 00:43:17,239 --> 00:43:21,200 Speaker 2: see Andre Herel and like the whole breakup was happening. 800 00:43:21,280 --> 00:43:23,000 Speaker 2: It was right at that time when like he was 801 00:43:23,080 --> 00:43:25,560 Speaker 2: leaving Andre Herrel. So it was right when bad Boy 802 00:43:25,640 --> 00:43:30,160 Speaker 2: was starting. It was just timing. And so he's like, yo, 803 00:43:30,239 --> 00:43:32,680 Speaker 2: I'm interested in this guy. And so Maddie goes and 804 00:43:32,719 --> 00:43:33,360 Speaker 2: takes the meeting. 805 00:43:34,200 --> 00:43:37,200 Speaker 1: Wait, y'all introduce Yeah. 806 00:43:36,960 --> 00:43:39,280 Speaker 2: Mattie c introduced Puffy to Biggie. 807 00:43:39,400 --> 00:43:41,319 Speaker 1: Yes that I did not know. 808 00:43:41,719 --> 00:43:46,840 Speaker 2: Yeah, yeah, and to take the meeting, and Maddie go, 809 00:43:46,920 --> 00:43:50,560 Speaker 2: I didn't go. Maddie went to the meeting, and Puffy 810 00:43:50,640 --> 00:43:53,440 Speaker 2: is like, a so yeah, like tell me, tell me 811 00:43:53,440 --> 00:43:55,000 Speaker 2: what let me hear the tape. He plays the tape. 812 00:43:55,000 --> 00:43:56,840 Speaker 2: He's like, yo, it is incredible, and he's like, let 813 00:43:56,880 --> 00:43:59,319 Speaker 2: me what does he look like? And Maddie's like trying 814 00:43:59,360 --> 00:44:02,160 Speaker 2: to describe what Biggie looks like, you know, He's like, well, 815 00:44:02,200 --> 00:44:06,000 Speaker 2: he's kind of a big dude, you know. So Biggie 816 00:44:06,160 --> 00:44:10,560 Speaker 2: and Puffy meat and very shortly after that we get 817 00:44:11,640 --> 00:44:15,640 Speaker 2: party and bullshit party and bullshit was like I don't know, 818 00:44:15,760 --> 00:44:18,359 Speaker 2: like a month or two, like not long after that, 819 00:44:18,600 --> 00:44:22,080 Speaker 2: like that record got made and obviously we're like going 820 00:44:22,080 --> 00:44:27,040 Speaker 2: insane loving it. And then you know, long story short. 821 00:44:28,200 --> 00:44:29,719 Speaker 2: I got to meet Biggie a couple of times. He 822 00:44:29,760 --> 00:44:33,560 Speaker 2: came to the office. He was I remember one particular 823 00:44:33,640 --> 00:44:36,920 Speaker 2: time we went to the staircase to smoke weed. He 824 00:44:37,800 --> 00:44:43,440 Speaker 2: we smoke a blunt about six people. Biggie's there and he's, uh, 825 00:44:43,600 --> 00:44:47,279 Speaker 2: he's he's at this point, he is still unsure and 826 00:44:47,320 --> 00:44:50,000 Speaker 2: this is depicted in all of the documentaries and the 827 00:44:50,040 --> 00:44:52,399 Speaker 2: movies that have been made. When remember he still wanted 828 00:44:52,400 --> 00:44:53,960 Speaker 2: to be a drug dealer. He didn't really want to 829 00:44:53,960 --> 00:44:58,120 Speaker 2: be a rap star. So right when that moment was happening, 830 00:44:58,239 --> 00:45:01,239 Speaker 2: that was like real, real time I saw and he 831 00:45:01,280 --> 00:45:03,239 Speaker 2: didn't say drug dealer, but he's sitting there going, man, 832 00:45:03,280 --> 00:45:04,840 Speaker 2: I got shit going on. I don't know if I 833 00:45:04,840 --> 00:45:08,000 Speaker 2: have time for this shit. Yeah, He's like, I don't 834 00:45:08,040 --> 00:45:09,960 Speaker 2: have time for this ship. Man, I'm doing well, Like 835 00:45:10,000 --> 00:45:11,880 Speaker 2: I don't really have time for this shit, and like 836 00:45:12,680 --> 00:45:15,239 Speaker 2: the rest of us are trying to encourage him, like yo, man, 837 00:45:15,280 --> 00:45:17,600 Speaker 2: like this is a real opportunity, like you should really 838 00:45:17,880 --> 00:45:20,640 Speaker 2: do this party and bullshit was already out, so I didn't. 839 00:45:21,239 --> 00:45:23,279 Speaker 2: I thought it was like a it was already a 840 00:45:23,280 --> 00:45:25,000 Speaker 2: done deal, like he was going to be huge, but 841 00:45:25,040 --> 00:45:26,080 Speaker 2: he didn't really see it that. 842 00:45:26,040 --> 00:45:28,040 Speaker 1: Way yet, right. And then. 843 00:45:29,719 --> 00:45:32,160 Speaker 2: Not long after I think I've told you this story before, 844 00:45:32,200 --> 00:45:35,120 Speaker 2: I remember sitting on the step near watching the Square 845 00:45:35,239 --> 00:45:39,040 Speaker 2: park and that's when I heard the demo from the 846 00:45:39,120 --> 00:45:43,360 Speaker 2: night before of Juicy and Maddie hits play and I 847 00:45:43,400 --> 00:45:46,640 Speaker 2: hear you know, im too may come out of the speakers, 848 00:45:47,320 --> 00:45:51,080 Speaker 2: and then I hear Biggie you know, doing these rhymes 849 00:45:51,080 --> 00:45:53,400 Speaker 2: and then he says smiles every time my face is 850 00:45:53,440 --> 00:45:56,120 Speaker 2: open the source, and I'm like over the moon, like 851 00:45:56,160 --> 00:45:59,120 Speaker 2: this is amazing, Right, And that was it. And then 852 00:45:59,200 --> 00:46:02,520 Speaker 2: you know, then I got a piece of mateo and 853 00:46:02,600 --> 00:46:05,640 Speaker 2: all that other stuff, and a star is born. Star 854 00:46:05,760 --> 00:46:06,120 Speaker 2: is born. 855 00:46:07,080 --> 00:46:09,880 Speaker 1: Okay, I'm gonna ask you the question, man, go ahead. 856 00:46:11,239 --> 00:46:13,799 Speaker 1: So part two of that story I told of me 857 00:46:15,000 --> 00:46:17,120 Speaker 1: leaving Philly get on a train at six in the 858 00:46:17,160 --> 00:46:21,560 Speaker 1: morning just to just to come to the West Village, 859 00:46:22,320 --> 00:46:24,520 Speaker 1: just so I can be the first person to read 860 00:46:25,239 --> 00:46:30,520 Speaker 1: what my rating was, you know, the reasonable all. 861 00:46:30,400 --> 00:46:32,080 Speaker 3: The time, you have to say, this is very important. 862 00:46:32,080 --> 00:46:33,520 Speaker 3: Don't know how much you listen to the show. We 863 00:46:33,560 --> 00:46:36,120 Speaker 3: talk about the roots and the microphones all the time. 864 00:46:36,200 --> 00:46:37,280 Speaker 3: This big moment. 865 00:46:37,120 --> 00:46:38,560 Speaker 2: I've heard a little bit. Yeah, I've heard a little 866 00:46:38,600 --> 00:46:39,000 Speaker 2: bit of it. 867 00:46:39,560 --> 00:46:42,799 Speaker 1: And the thing was, you know, I was elated. I 868 00:46:42,840 --> 00:46:44,920 Speaker 1: was nervous because you know, we were so left the 869 00:46:44,920 --> 00:46:49,920 Speaker 1: center and taking a risk on this new, unchartered live 870 00:46:50,000 --> 00:46:54,239 Speaker 1: instrumentation territory thing. But yeah, yeah we got we got 871 00:46:54,239 --> 00:46:58,160 Speaker 1: the leave review, we got four mics. I'm happy. I 872 00:46:58,280 --> 00:47:01,279 Speaker 1: want to go up and say, thinking I would have 873 00:47:01,280 --> 00:47:05,319 Speaker 1: been the second person to thank you guys for my 874 00:47:05,520 --> 00:47:09,240 Speaker 1: four mikes, but I can't do that right now because 875 00:47:09,320 --> 00:47:12,759 Speaker 1: I don't know that all hell is breaking. 876 00:47:12,480 --> 00:47:16,600 Speaker 2: Loose at the exact same moment. There's a crisis happening 877 00:47:16,680 --> 00:47:17,080 Speaker 2: at the side. 878 00:47:17,160 --> 00:47:22,520 Speaker 1: Literally. So the story that I got was that your partner, 879 00:47:23,000 --> 00:47:28,200 Speaker 1: Dave Mays took it upon himself to insert a three 880 00:47:29,000 --> 00:47:32,800 Speaker 1: and a half page feature on one of his acts 881 00:47:33,680 --> 00:47:38,920 Speaker 1: from Boston without the knowledge of you guys knowing it. Basically, 882 00:47:40,080 --> 00:47:43,360 Speaker 1: as I'm discovering my four mics in the magazine, you 883 00:47:43,440 --> 00:47:49,359 Speaker 1: guys are also subsequently discovering, Hey, there's an article here 884 00:47:49,400 --> 00:47:54,920 Speaker 1: about Almighty RSO. And this is when I first heard 885 00:47:54,960 --> 00:47:58,400 Speaker 1: the term called conflict of interest. You know, first I 886 00:47:58,440 --> 00:48:00,680 Speaker 1: was like, well, what's that people will promote all the 887 00:48:00,719 --> 00:48:05,800 Speaker 1: time and nepotism they're and you know, Amy and Ursula 888 00:48:05,840 --> 00:48:08,360 Speaker 1: are trying to explain to me, the newbie of the industry, 889 00:48:08,520 --> 00:48:12,400 Speaker 1: like there's certain rules that you follow, and there's conflict 890 00:48:12,440 --> 00:48:16,000 Speaker 1: of interest, and there's you know, talking to your co 891 00:48:16,239 --> 00:48:21,640 Speaker 1: workers and that sort of thing. And of course the 892 00:48:21,680 --> 00:48:26,440 Speaker 1: way that this shit spread like wildfire, because the thing 893 00:48:26,520 --> 00:48:32,080 Speaker 1: is like Amy is very connected to every publicist, every 894 00:48:32,200 --> 00:48:35,040 Speaker 1: data you know, and there's no such thing as a 895 00:48:35,080 --> 00:48:39,640 Speaker 1: phone thread or you know, social media whatever. So it's 896 00:48:39,719 --> 00:48:42,359 Speaker 1: like the second we get back, it was like they 897 00:48:42,360 --> 00:48:47,040 Speaker 1: were all on like a war council, Like, yo, the 898 00:48:47,120 --> 00:48:51,360 Speaker 1: source is over. As they're all walking away. What happened 899 00:48:51,360 --> 00:48:53,880 Speaker 1: that morning in October of ninety four? How did you 900 00:48:54,040 --> 00:48:58,480 Speaker 1: find out that you guys have been compromised by one 901 00:48:58,520 --> 00:49:02,799 Speaker 1: of your own and the subsequent aftermath of that. I 902 00:49:02,920 --> 00:49:06,600 Speaker 1: never knew what happened on the inside of those walls 903 00:49:07,120 --> 00:49:10,839 Speaker 1: that morning, And of course I get the announcement that night. 904 00:49:11,280 --> 00:49:14,359 Speaker 1: The source as I knew it is no more. I mean, 905 00:49:14,400 --> 00:49:15,479 Speaker 1: and so we. 906 00:49:15,360 --> 00:49:17,239 Speaker 2: Saw each other around that time. If you remember, I 907 00:49:17,239 --> 00:49:19,040 Speaker 2: went to the studio and I saw I met with you. 908 00:49:19,640 --> 00:49:22,840 Speaker 2: But anyway to get to answer your question, yes, just unrelated. 909 00:49:22,840 --> 00:49:24,840 Speaker 2: I happened to see you shortly after that happened. But 910 00:49:26,920 --> 00:49:29,400 Speaker 2: you're right, the way you framed it is exactly correct. 911 00:49:31,040 --> 00:49:34,279 Speaker 2: We every month would have a an editorial sort of 912 00:49:34,280 --> 00:49:37,000 Speaker 2: a layout, not just editorial, but the whole sort of 913 00:49:37,080 --> 00:49:39,840 Speaker 2: map of the whole magazine. Dave and I would it 914 00:49:39,880 --> 00:49:41,920 Speaker 2: would primarily just him and I would sit in the 915 00:49:42,000 --> 00:49:45,560 Speaker 2: room and we'd have, Okay, this month's issue, how many 916 00:49:45,760 --> 00:49:48,400 Speaker 2: how many ads did he get? How much editorial do 917 00:49:48,480 --> 00:49:50,400 Speaker 2: we have? And like where are these things come together? 918 00:49:50,800 --> 00:49:53,160 Speaker 2: There would be a physical sheet of paper, but that 919 00:49:53,160 --> 00:49:54,720 Speaker 2: we would map out the whole issue. 920 00:49:54,880 --> 00:49:58,120 Speaker 1: You have to tetris the format of Okay, I get it. 921 00:49:58,040 --> 00:50:00,360 Speaker 2: The whole magazine right, So it's like we have, Okay, 922 00:50:00,440 --> 00:50:04,279 Speaker 2: here's the cover feature, here's the secondary feature, here's the 923 00:50:04,320 --> 00:50:07,600 Speaker 2: record reviews, here's the fashion shoot this month, here's this whatever. 924 00:50:07,960 --> 00:50:13,040 Speaker 2: So those pages were marked as ads, so I thought 925 00:50:13,080 --> 00:50:15,239 Speaker 2: they were ads. I didn't even think twice about it. 926 00:50:15,520 --> 00:50:17,879 Speaker 2: We often had ads that were Sometimes people would buy 927 00:50:18,520 --> 00:50:20,400 Speaker 2: like a two page spread ad that was like a 928 00:50:20,440 --> 00:50:22,719 Speaker 2: normal thing. So I just assumed that that's what it was. 929 00:50:24,239 --> 00:50:25,799 Speaker 2: So we finished the issue. As you said, I had 930 00:50:25,840 --> 00:50:29,719 Speaker 2: red Man on the cover, and I get a call, 931 00:50:29,840 --> 00:50:32,800 Speaker 2: I think from James Bernard, who's, you know, my partner 932 00:50:32,880 --> 00:50:35,360 Speaker 2: on the editorial side and also a co owner of 933 00:50:35,360 --> 00:50:39,440 Speaker 2: the magazine. Yo, something really fucked up happened. 934 00:50:39,440 --> 00:50:39,640 Speaker 1: Man. 935 00:50:39,719 --> 00:50:41,120 Speaker 2: You got to come in right now. You got to 936 00:50:41,160 --> 00:50:43,279 Speaker 2: see this. I'm like, what, just come here, come here 937 00:50:43,280 --> 00:50:48,120 Speaker 2: and see. So I come in and it's the pages 938 00:50:48,160 --> 00:50:51,040 Speaker 2: that we thought were ads were actually a whole article 939 00:50:51,200 --> 00:50:56,000 Speaker 2: about this group that Dave had been working with separate 940 00:50:56,040 --> 00:50:59,840 Speaker 2: from the magazine. He was managing them basically, but you know, 941 00:51:00,000 --> 00:51:01,680 Speaker 2: I don't know if that was his official title, but 942 00:51:01,719 --> 00:51:04,000 Speaker 2: that was basically what he was doing. He was getting 943 00:51:04,040 --> 00:51:08,040 Speaker 2: them deals, he was cultivating them and trying to make 944 00:51:08,080 --> 00:51:13,759 Speaker 2: them into stars, and they wanted to jump ahead and 945 00:51:14,120 --> 00:51:17,920 Speaker 2: get in this. You know, we were approaching it the 946 00:51:17,920 --> 00:51:21,560 Speaker 2: same way we approached every artist in that an unfold. 947 00:51:21,719 --> 00:51:24,080 Speaker 2: Let's you know, we got hundreds of artists every month, like, 948 00:51:24,160 --> 00:51:29,080 Speaker 2: let's figure this out whatever. Instead, this thing happened, and 949 00:51:29,320 --> 00:51:33,719 Speaker 2: it was a very big violation of our ethics. It 950 00:51:33,760 --> 00:51:37,040 Speaker 2: was inside the magazine, our friendship. You know. I felt 951 00:51:37,160 --> 00:51:41,359 Speaker 2: very offended by that act because it was like, you know, 952 00:51:41,880 --> 00:51:44,360 Speaker 2: taking away I was the editor in chief. I was 953 00:51:44,400 --> 00:51:47,920 Speaker 2: in charge of every article. Like I didn't write every article, 954 00:51:47,960 --> 00:51:50,080 Speaker 2: but I made sure I knew about every article that 955 00:51:50,160 --> 00:51:51,759 Speaker 2: was going in. And this was the first time that 956 00:51:51,800 --> 00:51:54,720 Speaker 2: I didn't, So it was very shocking. 957 00:51:55,200 --> 00:51:59,759 Speaker 1: Everyone has a code. I didn't. I understand that the 958 00:52:00,000 --> 00:52:01,120 Speaker 1: public out there. 959 00:52:01,080 --> 00:52:03,040 Speaker 2: Would they even even know the difference you're saying, wow. 960 00:52:02,840 --> 00:52:05,239 Speaker 1: I would have not known the difference that I know. 961 00:52:05,360 --> 00:52:07,080 Speaker 2: I know, Okay, So here's what really happened. If you 962 00:52:07,080 --> 00:52:11,360 Speaker 2: want to know the sequence of events. My inclination, to 963 00:52:11,440 --> 00:52:14,399 Speaker 2: be quite honest with you, was the way I always am, 964 00:52:14,560 --> 00:52:18,120 Speaker 2: which is to handle this privately. I did not want 965 00:52:18,160 --> 00:52:22,759 Speaker 2: to go public with this information. My instinct, even though 966 00:52:22,800 --> 00:52:26,000 Speaker 2: it was really messed up and I was very angry, 967 00:52:26,120 --> 00:52:28,960 Speaker 2: I would have handled it privately. But something happened that 968 00:52:29,040 --> 00:52:33,240 Speaker 2: prevented me from doing that. What happened was James Bernard 969 00:52:34,480 --> 00:52:39,759 Speaker 2: sent out a letter addressed to Dave using something using 970 00:52:39,800 --> 00:52:43,080 Speaker 2: a fax machine. We used to have a fax newsletter 971 00:52:43,120 --> 00:52:46,480 Speaker 2: called The Weekly Word, and it was pre internet, and 972 00:52:46,520 --> 00:52:48,520 Speaker 2: what it was was we had the facts number of 973 00:52:48,600 --> 00:52:54,600 Speaker 2: literally everyone in the rap industry, radio records exit, so 974 00:52:54,680 --> 00:52:56,680 Speaker 2: we would send out we would send out this a 975 00:52:56,680 --> 00:53:00,920 Speaker 2: weekly and Minya actually Minya Oh miss Info, her first 976 00:53:01,040 --> 00:53:03,040 Speaker 2: job for us as far as a full time job 977 00:53:03,320 --> 00:53:05,520 Speaker 2: was that newsletter. She would actually come in once a 978 00:53:05,520 --> 00:53:07,920 Speaker 2: week and she would say, what are the biggest stories, 979 00:53:07,920 --> 00:53:09,920 Speaker 2: and we talk and then she'd go and type up 980 00:53:10,400 --> 00:53:13,200 Speaker 2: that one page sort of like summary. It was kind 981 00:53:13,200 --> 00:53:16,400 Speaker 2: of like a news headlines thing, like this is what's happening, 982 00:53:16,440 --> 00:53:18,279 Speaker 2: so that people on rap shows would be like, this 983 00:53:18,320 --> 00:53:20,480 Speaker 2: is from the source. We found out that so and 984 00:53:20,520 --> 00:53:24,160 Speaker 2: so is happening. So we had this platform that was 985 00:53:24,160 --> 00:53:27,440 Speaker 2: still very you know, kind of like a really industry 986 00:53:27,480 --> 00:53:28,480 Speaker 2: oriented thing, but. 987 00:53:28,800 --> 00:53:31,439 Speaker 1: Right what initially was it. 988 00:53:31,360 --> 00:53:33,520 Speaker 2: Was still along the lines of initial and we even 989 00:53:33,560 --> 00:53:35,640 Speaker 2: had one point when we try to do industry magazine, 990 00:53:35,680 --> 00:53:38,840 Speaker 2: separate from the source very quick, very briefly. But anyway, 991 00:53:39,080 --> 00:53:42,160 Speaker 2: so we had this platform. So this crisis happens, Dave 992 00:53:42,239 --> 00:53:45,600 Speaker 2: does this thing, I'm very angry, everyone's angry. At this point, 993 00:53:45,680 --> 00:53:48,120 Speaker 2: we had a pretty big staff. Our editorial side was 994 00:53:48,160 --> 00:53:53,640 Speaker 2: probably about ten or twelve people, and the business side 995 00:53:53,719 --> 00:53:55,880 Speaker 2: was probably another ten or twelve people. We probably had 996 00:53:55,880 --> 00:54:00,440 Speaker 2: twenty five people working there this time, and Jane James 997 00:54:00,520 --> 00:54:03,400 Speaker 2: does something that I thought was a bad idea. I 998 00:54:03,440 --> 00:54:05,920 Speaker 2: still think it was a bad idea. He goes and 999 00:54:05,960 --> 00:54:08,920 Speaker 2: he writes this letter to Dave, and he puts it 1000 00:54:08,960 --> 00:54:12,600 Speaker 2: through that weekly word fax machine, so that in one minute, 1001 00:54:13,160 --> 00:54:17,680 Speaker 2: the entire rap industry knows, Dave, how could you do this? Like, 1002 00:54:17,760 --> 00:54:19,920 Speaker 2: you know, you put this article about these guys. We 1003 00:54:19,960 --> 00:54:22,000 Speaker 2: had nothing to do with it, We knew nothing about it. 1004 00:54:22,360 --> 00:54:26,080 Speaker 2: Da da da da, and all hell breaks loose. I mean, 1005 00:54:26,200 --> 00:54:29,200 Speaker 2: it's like everyone in the industry was calling me. I 1006 00:54:29,239 --> 00:54:32,719 Speaker 2: got the New York Times, the Wall Street Journal, the 1007 00:54:32,800 --> 00:54:38,239 Speaker 2: Village Voice, like all these people, media reporters, you know, 1008 00:54:38,400 --> 00:54:39,160 Speaker 2: like what happened? 1009 00:54:39,160 --> 00:54:39,320 Speaker 1: Like this? 1010 00:54:39,840 --> 00:54:42,640 Speaker 2: It's kind of like it's two things. It's a hip 1011 00:54:42,640 --> 00:54:45,880 Speaker 2: hop story, it's also a media story. It's a story 1012 00:54:46,480 --> 00:54:50,239 Speaker 2: about turmoil, about about media ethics as you as you 1013 00:54:50,280 --> 00:54:53,440 Speaker 2: alluded to, you know, it's it's about all of these things. 1014 00:54:54,280 --> 00:54:58,839 Speaker 2: And now that James has unfortunately made it public, which 1015 00:54:58,880 --> 00:55:02,640 Speaker 2: again and I would never have done that. I would 1016 00:55:02,640 --> 00:55:06,240 Speaker 2: have handled it privately because that was what my instinct 1017 00:55:06,280 --> 00:55:08,799 Speaker 2: was telling me. But now that can no longer be done. 1018 00:55:09,320 --> 00:55:12,520 Speaker 2: Now everyone knows that this thing happened, So what's going 1019 00:55:12,600 --> 00:55:16,759 Speaker 2: to happen next. It's a very tough moment for me 1020 00:55:17,080 --> 00:55:19,719 Speaker 2: and for everyone around, you know, at those days, at 1021 00:55:19,719 --> 00:55:23,400 Speaker 2: that time, what really happened was all of the editorial 1022 00:55:23,440 --> 00:55:28,120 Speaker 2: staff had a meeting. I think I went to one 1023 00:55:28,200 --> 00:55:29,840 Speaker 2: of the meetings, but then I think there was another 1024 00:55:29,840 --> 00:55:32,960 Speaker 2: meeting without me because I was more like. 1025 00:55:33,239 --> 00:55:34,919 Speaker 1: Did you guys have an HR at all? 1026 00:55:35,640 --> 00:55:38,120 Speaker 2: No? I mean we had, yeah, we did have somebody, 1027 00:55:38,120 --> 00:55:40,960 Speaker 2: but it was it wasn't really a real HR. It 1028 00:55:41,000 --> 00:55:43,000 Speaker 2: was you know, it was a very you know, we were. 1029 00:55:43,320 --> 00:55:45,200 Speaker 1: Like maze in the office as you guys are, Like 1030 00:55:47,040 --> 00:55:49,920 Speaker 1: there was Caesar style like it was heaving like that. 1031 00:55:50,000 --> 00:55:52,120 Speaker 2: There was like a giant split and like half the 1032 00:55:52,120 --> 00:55:54,279 Speaker 2: company went one way and half the company went the 1033 00:55:54,320 --> 00:55:57,400 Speaker 2: other way. And when it came down to it, I 1034 00:55:57,480 --> 00:56:02,320 Speaker 2: had to make a very difficult decision, which was given 1035 00:56:02,360 --> 00:56:05,600 Speaker 2: that now this information was out there. On top of it, 1036 00:56:06,400 --> 00:56:12,600 Speaker 2: the entire editorial staff had voluntarily left their jobs. So 1037 00:56:12,800 --> 00:56:15,800 Speaker 2: now that means there was other people there. There was 1038 00:56:15,800 --> 00:56:22,200 Speaker 2: a guy named Rob Marriott, Carter, Harris Kieranameyo, Chris Calloway 1039 00:56:22,280 --> 00:56:25,080 Speaker 2: was art director, Chimo dou Maddie c. There's a whole 1040 00:56:25,120 --> 00:56:28,760 Speaker 2: lot of people, Reggie, Dennis, all of them had said, 1041 00:56:28,840 --> 00:56:30,440 Speaker 2: you know what, we're not even going to work here 1042 00:56:30,480 --> 00:56:34,680 Speaker 2: anymore because Dave needs to go. And I'm like, I 1043 00:56:34,719 --> 00:56:38,359 Speaker 2: hear you, but he's like he owns a big chunk 1044 00:56:38,360 --> 00:56:40,400 Speaker 2: of this magazine. Dude, Like, I mean, you know, what 1045 00:56:40,440 --> 00:56:42,880 Speaker 2: are we going to do about it? And they were like, 1046 00:56:42,920 --> 00:56:44,879 Speaker 2: that's your problem, you figure that out, you know kind 1047 00:56:44,880 --> 00:56:46,279 Speaker 2: of thing. So I was really ico. 1048 00:56:46,400 --> 00:56:48,759 Speaker 1: So they put the pressure on you to well, you 1049 00:56:48,760 --> 00:56:51,239 Speaker 1: don't have a staff or anything to vote him mount 1050 00:56:51,320 --> 00:56:52,520 Speaker 1: or anything, do you exactly. 1051 00:56:52,520 --> 00:56:55,759 Speaker 2: I was left in a very isolated position because the 1052 00:56:55,840 --> 00:56:58,200 Speaker 2: staff had already decided we're done, fuck this, we don't 1053 00:56:58,239 --> 00:57:00,480 Speaker 2: care about you know, We're not going to work in 1054 00:57:00,520 --> 00:57:02,279 Speaker 2: a place that does this. And I agreed with them. 1055 00:57:02,320 --> 00:57:05,200 Speaker 2: I understood their anger. I was angry too, But also 1056 00:57:05,360 --> 00:57:08,560 Speaker 2: I was a co owner, as was James and Ed Young. 1057 00:57:09,080 --> 00:57:11,200 Speaker 2: We were all co owners, so we I had two 1058 00:57:11,239 --> 00:57:14,160 Speaker 2: hats on. I had my editorial you know hat, which 1059 00:57:14,239 --> 00:57:16,920 Speaker 2: was and my friendship with him after all these years, 1060 00:57:16,960 --> 00:57:19,880 Speaker 2: like how could you do this? And I don't think 1061 00:57:19,960 --> 00:57:23,320 Speaker 2: Dave even realized, like how serious, like what he had done, Like, 1062 00:57:23,360 --> 00:57:26,360 Speaker 2: I don't think he even knew the effect. He definitely 1063 00:57:26,360 --> 00:57:30,800 Speaker 2: did not anticipate the reaction. And I was left in 1064 00:57:30,840 --> 00:57:33,480 Speaker 2: a very difficult position. And what do I do? So 1065 00:57:33,600 --> 00:57:36,280 Speaker 2: after thinking about it for quite a long time, a 1066 00:57:36,320 --> 00:57:39,000 Speaker 2: few weeks, you know, a couple of very stressful weeks, 1067 00:57:39,440 --> 00:57:42,760 Speaker 2: I decided I want to get bought out. I'm done. 1068 00:57:43,000 --> 00:57:45,720 Speaker 2: It was hard decision, but once I made it, I 1069 00:57:45,800 --> 00:57:48,400 Speaker 2: made it, and I was like, Okay, I'm not going 1070 00:57:48,440 --> 00:57:50,080 Speaker 2: to be able to go back to work and pretend 1071 00:57:50,120 --> 00:57:52,240 Speaker 2: everything's okay. I'm going to have to If I were 1072 00:57:52,280 --> 00:57:54,120 Speaker 2: to go back to work, I'd have to hire a 1073 00:57:54,120 --> 00:57:56,880 Speaker 2: bunch of new people. I'd have to still work under 1074 00:57:56,880 --> 00:58:02,280 Speaker 2: this now, you know, potentially corrupted, you know, structure now 1075 00:58:02,400 --> 00:58:05,120 Speaker 2: and this and that. And I just made the decision 1076 00:58:05,120 --> 00:58:07,120 Speaker 2: I wanted to get bought out. It took a long 1077 00:58:07,160 --> 00:58:09,600 Speaker 2: time for that deal to get done. It took maybe 1078 00:58:09,600 --> 00:58:13,680 Speaker 2: a year for that whole process to unfold. I remember 1079 00:58:13,720 --> 00:58:18,040 Speaker 2: seeing you around the time that I made this decision, 1080 00:58:18,640 --> 00:58:20,960 Speaker 2: and you were in a studio somewhere. Do you remember 1081 00:58:20,960 --> 00:58:21,400 Speaker 2: this or you. 1082 00:58:21,360 --> 00:58:24,480 Speaker 1: May probably in battery studios. I think you were. 1083 00:58:24,560 --> 00:58:28,480 Speaker 2: It was battery yes, yes, correct, And I remember, I 1084 00:58:28,520 --> 00:58:30,320 Speaker 2: can't remember why I was sitting with you, but I 1085 00:58:30,360 --> 00:58:32,160 Speaker 2: went up in the studio and you and I think 1086 00:58:32,200 --> 00:58:35,720 Speaker 2: your engineer were very curious, as was everybody, and I 1087 00:58:35,800 --> 00:58:38,320 Speaker 2: got it. I understood. You were like what happened? Like, dude, 1088 00:58:38,360 --> 00:58:40,720 Speaker 2: what happened? And I probably told some version of the 1089 00:58:40,720 --> 00:58:42,840 Speaker 2: same story, you know, And. 1090 00:58:43,040 --> 00:58:47,160 Speaker 1: Yeah, the source was my illmatic you know what I mean, Like, yeah, 1091 00:58:47,400 --> 00:58:47,840 Speaker 1: it was it. 1092 00:58:49,000 --> 00:58:51,840 Speaker 2: Yeah, I mean, look, it's not the way that I 1093 00:58:51,880 --> 00:58:54,360 Speaker 2: would want it, would have wanted to leave the source. 1094 00:58:54,960 --> 00:58:57,320 Speaker 2: But if I'm being totally honest, you know, as I 1095 00:58:57,320 --> 00:59:00,520 Speaker 2: think back on those years, I had already begun to 1096 00:59:00,720 --> 00:59:03,240 Speaker 2: feel a sense that I wanted to maybe move on. 1097 00:59:03,480 --> 00:59:06,840 Speaker 2: You know. It wasn't necessarily definitely not under that circumstance. 1098 00:59:07,480 --> 00:59:09,760 Speaker 2: But there was a period of time about a year 1099 00:59:09,800 --> 00:59:12,240 Speaker 2: before that, when I did actually take like a two 1100 00:59:12,240 --> 00:59:15,840 Speaker 2: month hiatus, and I went to Philly and tried to 1101 00:59:15,840 --> 00:59:18,800 Speaker 2: write other stuff. I was interested in writing screenplays and 1102 00:59:18,840 --> 00:59:21,520 Speaker 2: other things, so I went and pursued that for a while. 1103 00:59:22,000 --> 00:59:24,640 Speaker 1: Was there ever a thought that you guys would just 1104 00:59:24,680 --> 00:59:27,520 Speaker 1: collectively start another magazine? 1105 00:59:28,920 --> 00:59:31,880 Speaker 2: That was a thought, you know. James and Reggie ended 1106 00:59:31,960 --> 00:59:34,600 Speaker 2: up starting XXL about like a few months after that, 1107 00:59:35,360 --> 00:59:37,400 Speaker 2: and then they lasted about a month and then they 1108 00:59:37,800 --> 00:59:40,640 Speaker 2: they didn't they they had a falling out with that publisher. 1109 00:59:41,800 --> 00:59:45,480 Speaker 2: And then I actually am the one that recommended Elliott 1110 00:59:45,480 --> 00:59:48,960 Speaker 2: Wilson for the job, because those the people from Harris 1111 00:59:49,040 --> 00:59:51,960 Speaker 2: Publications who were also friends of acquaintances or friends of mine, 1112 00:59:52,480 --> 00:59:54,160 Speaker 2: were like, hey, man, do you want to come they 1113 00:59:54,160 --> 00:59:57,280 Speaker 2: I was offered the job to go run XXL, and 1114 00:59:57,360 --> 00:59:59,280 Speaker 2: I didn't want to do it, but I offered. I 1115 00:59:59,360 --> 01:00:02,640 Speaker 2: proposed that Elliott Wilson would be the best candidate, and 1116 01:00:02,680 --> 01:00:05,520 Speaker 2: he ended up being a great, a great person to 1117 01:00:05,560 --> 01:00:09,120 Speaker 2: do it, obviously, But yeah, that was it, man. I 1118 01:00:09,360 --> 01:00:12,400 Speaker 2: decided to get bought out again. I wasn't, you know, 1119 01:00:12,480 --> 01:00:16,360 Speaker 2: I didn't anticipate that would happen, but you know, it 1120 01:00:16,400 --> 01:00:18,880 Speaker 2: was that. That's what happened, and I accepted that and 1121 01:00:18,960 --> 01:00:24,040 Speaker 2: we eventually reached the deal for a small seven figure 1122 01:00:24,080 --> 01:00:26,360 Speaker 2: sum and that was it. 1123 01:00:31,520 --> 01:00:34,960 Speaker 1: Were you part of the first? Never spoken about but 1124 01:00:35,000 --> 01:00:38,120 Speaker 1: the first source awards correct. 1125 01:00:38,200 --> 01:00:40,200 Speaker 2: I was part of the first, but not the second. 1126 01:00:40,320 --> 01:00:42,560 Speaker 2: So I was there for the first. 1127 01:00:42,640 --> 01:00:44,760 Speaker 1: First. The first was a little crazy too, Yeah, first 1128 01:00:44,880 --> 01:00:45,400 Speaker 1: was insane. 1129 01:00:45,400 --> 01:00:48,840 Speaker 2: Also, people don't. Yes, people, the first was it was 1130 01:00:48,960 --> 01:00:49,880 Speaker 2: late ninety three. 1131 01:00:50,280 --> 01:00:52,080 Speaker 1: Were you there from that Tupac Tribe moment? 1132 01:00:52,800 --> 01:00:54,840 Speaker 2: Yes, I was there for that. I was that was 1133 01:00:54,880 --> 01:00:57,760 Speaker 2: that I think it was where what theater was that 1134 01:00:57,800 --> 01:00:58,040 Speaker 2: in it? 1135 01:00:58,520 --> 01:01:02,320 Speaker 1: That Madison Square Garden right right, that's right. I went 1136 01:01:02,360 --> 01:01:05,680 Speaker 1: there as a spectator. And yeah, I think I've told 1137 01:01:05,680 --> 01:01:08,280 Speaker 1: this story before, like there wasn't a Tupac Tribe thing. 1138 01:01:08,760 --> 01:01:12,880 Speaker 1: What I believe happened was that as tribe was coming 1139 01:01:12,920 --> 01:01:16,760 Speaker 1: up to accept their award for Midnight Marauders, right, someone 1140 01:01:16,960 --> 01:01:23,160 Speaker 1: accidentally queued up Tupac song. Yeah, and he did whatever. 1141 01:01:23,320 --> 01:01:26,320 Speaker 1: I don't give a fuck song whatever. But from the 1142 01:01:26,360 --> 01:01:29,360 Speaker 1: audience point of view, it looked and you know, this 1143 01:01:29,440 --> 01:01:33,840 Speaker 1: is like after the legend of the Karas one PM 1144 01:01:33,920 --> 01:01:36,560 Speaker 1: dawn situation or whatever, which I still don't I've heard 1145 01:01:36,680 --> 01:01:39,360 Speaker 1: variations of that story that it wasn't as you know, 1146 01:01:39,480 --> 01:01:41,680 Speaker 1: it's like they were both booked on the show. I 1147 01:01:41,680 --> 01:01:46,640 Speaker 1: don't know, but it seemed like Tupac was just like, yo, 1148 01:01:46,760 --> 01:01:49,800 Speaker 1: fuck that, and the music came on cue. It was 1149 01:01:49,840 --> 01:01:53,920 Speaker 1: like Bishop had come to life and then you know, 1150 01:01:54,040 --> 01:01:58,680 Speaker 1: the Zoo Nations words and Noah. But at the time 1151 01:01:58,720 --> 01:02:00,600 Speaker 1: in the audience. I thought someone was about the pop 1152 01:02:00,640 --> 01:02:04,240 Speaker 1: off between you know, Tupac and Tribe, but it wasn't that. 1153 01:02:04,560 --> 01:02:06,800 Speaker 2: Yeah, that whole that You're right, that whole show was 1154 01:02:06,920 --> 01:02:09,600 Speaker 2: very chaotic. We didn't know what we were doing. Again. 1155 01:02:10,160 --> 01:02:12,520 Speaker 2: We were like I think I had written the scripts 1156 01:02:12,600 --> 01:02:16,840 Speaker 2: for what they were saying, and like I remember like 1157 01:02:16,840 --> 01:02:18,840 Speaker 2: like as soon as the thing started, I realized they 1158 01:02:18,880 --> 01:02:22,040 Speaker 2: were all too wordy. Like it wasn't until the real show. 1159 01:02:22,640 --> 01:02:25,040 Speaker 2: It wasn't until the show actually begun and the audience 1160 01:02:25,120 --> 01:02:26,920 Speaker 2: was there that I realized that all the writing I 1161 01:02:26,920 --> 01:02:30,360 Speaker 2: had done was like three x too long. Like I was, 1162 01:02:30,880 --> 01:02:34,640 Speaker 2: you know, I was made. I was like I messed 1163 01:02:34,720 --> 01:02:36,560 Speaker 2: up and like and up there is like like cool 1164 01:02:36,600 --> 01:02:38,880 Speaker 2: Hirk is trying to like get through like some sentences 1165 01:02:38,920 --> 01:02:41,680 Speaker 2: that I wrote, and it gets all frustrated and like, 1166 01:02:41,760 --> 01:02:45,400 Speaker 2: you know, like there was I just remember being very uncomfortable. 1167 01:02:45,400 --> 01:02:48,760 Speaker 2: But it wasn't quite as extremely bad as the next one, 1168 01:02:49,080 --> 01:02:52,640 Speaker 2: but it was a similar, similar, very chaotic event. 1169 01:02:52,880 --> 01:02:57,000 Speaker 1: What were your thoughts of nineteen ninety five. I've probably 1170 01:02:57,000 --> 01:03:00,640 Speaker 1: going on record stating that kind of and joking, but 1171 01:03:00,760 --> 01:03:03,800 Speaker 1: as the years go by, sort of serious where if 1172 01:03:03,800 --> 01:03:06,560 Speaker 1: I were to mark the time where the sand in 1173 01:03:06,640 --> 01:03:10,480 Speaker 1: the yeah, where I felt the hip hop that I 1174 01:03:10,480 --> 01:03:14,000 Speaker 1: once loved was now like out of my reach, even 1175 01:03:14,040 --> 01:03:16,480 Speaker 1: though you know, ninety five was still a dope ass 1176 01:03:16,560 --> 01:03:20,800 Speaker 1: year and you know, Lord knows I thrived. But first 1177 01:03:20,840 --> 01:03:23,360 Speaker 1: of all, were you there at all? Without me knowing? 1178 01:03:24,040 --> 01:03:28,720 Speaker 2: At that point? I was. It was really right in 1179 01:03:28,760 --> 01:03:31,160 Speaker 2: the aftermath of this whole breakup that was going on, 1180 01:03:31,640 --> 01:03:34,640 Speaker 2: I remember getting a zillion phone calls. I was not there, 1181 01:03:34,800 --> 01:03:37,840 Speaker 2: but I got a million phone calls from people updates 1182 01:03:37,520 --> 01:03:40,439 Speaker 2: for telling me all the crazy stuff and they fight, 1183 01:03:40,640 --> 01:03:44,720 Speaker 2: they're fighting, yeah, all that stuff. But yeah, I wasn't 1184 01:03:44,720 --> 01:03:47,200 Speaker 2: there for that, but yeah, it was. It was. I 1185 01:03:47,240 --> 01:03:52,520 Speaker 2: remember thinking, you know, not being super surprised because of 1186 01:03:52,760 --> 01:03:55,120 Speaker 2: knowing how bad the first one was that it was 1187 01:03:55,240 --> 01:03:58,000 Speaker 2: kind of like more of the same, not how bad, 1188 01:03:58,000 --> 01:04:02,440 Speaker 2: but how chaotic it was. And yeah, I you know, 1189 01:04:03,600 --> 01:04:05,360 Speaker 2: it wasn't that much of a shock. But I definitely 1190 01:04:05,360 --> 01:04:09,040 Speaker 2: remember like reacting to that as I also remember from 1191 01:04:09,280 --> 01:04:13,040 Speaker 2: the PM down incident too. I wasn't there for you there, no, 1192 01:04:13,120 --> 01:04:15,120 Speaker 2: but I was very close with KRS. I was like, 1193 01:04:15,240 --> 01:04:17,720 Speaker 2: KRS was kind of my hero and he still is. 1194 01:04:17,960 --> 01:04:22,080 Speaker 2: KRS was you know, my most important rapper in my life. 1195 01:04:22,280 --> 01:04:24,360 Speaker 2: He's the guy that I always looked up to, and 1196 01:04:24,440 --> 01:04:28,440 Speaker 2: so I interviewed him, actually twenty four hours later after 1197 01:04:28,480 --> 01:04:31,480 Speaker 2: that incident. I was the first person to interview KRS, 1198 01:04:31,960 --> 01:04:35,000 Speaker 2: and I wrote a story that became a cover story 1199 01:04:35,000 --> 01:04:38,880 Speaker 2: where he was on fire. He was going after everybody. 1200 01:04:40,520 --> 01:04:42,800 Speaker 2: He was going after X Clan, he was going after 1201 01:04:42,880 --> 01:04:46,440 Speaker 2: Core Righteous teachers, he was going after you know, of 1202 01:04:46,480 --> 01:04:49,480 Speaker 2: course PM down. He went after everybody. And he had 1203 01:04:49,520 --> 01:04:52,000 Speaker 2: these he had like a stack of beefs and he 1204 01:04:52,080 --> 01:04:54,760 Speaker 2: just was like just one after the next, after the next. 1205 01:04:55,400 --> 01:04:56,440 Speaker 1: And yeah, I mean. 1206 01:04:56,320 --> 01:04:59,280 Speaker 2: That was when KRS was the king of rap. I 1207 01:04:59,280 --> 01:05:02,960 Speaker 2: mean he was definitely the all of hip hop embody 1208 01:05:03,000 --> 01:05:04,040 Speaker 2: in one person. 1209 01:05:03,920 --> 01:05:06,480 Speaker 1: Before I wrap and one, I really want to think 1210 01:05:06,640 --> 01:05:10,080 Speaker 1: you're being super generous. I love the fact that Bill, 1211 01:05:10,120 --> 01:05:12,640 Speaker 1: you don't remind me that we're almost getting into Jimmy 1212 01:05:12,680 --> 01:05:13,560 Speaker 1: jam territory. 1213 01:05:13,640 --> 01:05:15,880 Speaker 3: I was gonna say, like, this is like a ten parter. Now, 1214 01:05:15,960 --> 01:05:18,280 Speaker 3: this is like the you know, the Almanac of the 1215 01:05:18,320 --> 01:05:19,080 Speaker 3: source history. 1216 01:05:19,440 --> 01:05:22,960 Speaker 1: I'm happy to dude, I purposely did not look at 1217 01:05:22,960 --> 01:05:26,120 Speaker 1: the clock one and I'm shocked at even Jake Steve 1218 01:05:26,880 --> 01:05:31,680 Speaker 1: around the city. Wait, I'm sorry, I'm seeing I'm at 1219 01:05:31,720 --> 01:05:32,439 Speaker 1: work right now. 1220 01:05:33,320 --> 01:05:37,560 Speaker 4: I should have known that this was gonna go. Like 1221 01:05:37,760 --> 01:05:40,880 Speaker 4: Steve is walking to work. They're like, it's me on 1222 01:05:40,920 --> 01:05:43,640 Speaker 4: the floor. This, this is this is an act of 1223 01:05:43,680 --> 01:05:45,120 Speaker 4: rebellion I'm doing right now. 1224 01:05:45,320 --> 01:05:48,680 Speaker 1: It's perfect, It's perfect source material. Dog, I've been waiting 1225 01:05:48,680 --> 01:05:52,760 Speaker 1: for this conversation for at least thirty years. YO, like 1226 01:05:52,920 --> 01:05:54,160 Speaker 1: this all important. 1227 01:05:54,880 --> 01:05:56,760 Speaker 2: I got two guys here in my office with me. 1228 01:05:56,800 --> 01:05:58,960 Speaker 2: They've been patient the whole time. To everyone, For those 1229 01:05:59,000 --> 01:06:01,360 Speaker 2: who are still awake and still listening, I thank you. 1230 01:06:02,120 --> 01:06:05,120 Speaker 1: Trust me, there's an audience for this. Before I wrap, though, 1231 01:06:05,640 --> 01:06:09,800 Speaker 1: just in quick retrospect, if you can name like three 1232 01:06:11,160 --> 01:06:14,800 Speaker 1: magic moments that we probably don't know about. I don't 1233 01:06:14,840 --> 01:06:17,720 Speaker 1: know if you're there for the sequencing of a classic album, 1234 01:06:17,920 --> 01:06:22,560 Speaker 1: or you were there to witness an incredible show, or 1235 01:06:23,880 --> 01:06:26,120 Speaker 1: just in your prime source memories. 1236 01:06:26,760 --> 01:06:29,160 Speaker 2: I'll come up with at least one, which is we're 1237 01:06:29,160 --> 01:06:32,120 Speaker 2: talking about KRS and I remember this was a really 1238 01:06:32,120 --> 01:06:34,360 Speaker 2: important moment for me. Is while we were still at 1239 01:06:34,400 --> 01:06:36,840 Speaker 2: Harvard and the Source was born, but it was still 1240 01:06:36,840 --> 01:06:42,120 Speaker 2: in its very early stages, and I had got a 1241 01:06:42,160 --> 01:06:47,920 Speaker 2: call from Layla Turkin. Yes, who had the one of 1242 01:06:47,960 --> 01:06:52,360 Speaker 2: the publicity companies you mentioned earlier, and she was like, hey, 1243 01:06:52,520 --> 01:06:54,760 Speaker 2: you know, is there any chance that you could help 1244 01:06:54,840 --> 01:06:58,600 Speaker 2: KRS come to Harvard? And I was like, of course, 1245 01:06:58,760 --> 01:07:01,280 Speaker 2: Like I would want nothing in my entire life than 1246 01:07:01,320 --> 01:07:07,120 Speaker 2: to do that, And that incident became something I think 1247 01:07:07,120 --> 01:07:11,800 Speaker 2: about as a pivotal moment in my life. Basically, I 1248 01:07:11,840 --> 01:07:15,600 Speaker 2: went to the Black Student Organization of Harvard and tried 1249 01:07:15,640 --> 01:07:19,800 Speaker 2: to get them to endorse a keros One speaking engagement. 1250 01:07:21,120 --> 01:07:24,240 Speaker 2: This is the under the undergraduate Black students of Harvard. 1251 01:07:24,680 --> 01:07:26,920 Speaker 2: And I had a friend who was part of that committee. 1252 01:07:27,120 --> 01:07:29,920 Speaker 2: So he brought me in and I presented the opportunity. 1253 01:07:30,000 --> 01:07:31,920 Speaker 2: I was like, you know, there's at that point, the 1254 01:07:31,960 --> 01:07:35,320 Speaker 2: source had maybe like a year under its belt or something. 1255 01:07:35,320 --> 01:07:37,480 Speaker 2: It had about like eight issues or something like that, 1256 01:07:37,960 --> 01:07:42,320 Speaker 2: and I said, you know, I said, I have a 1257 01:07:42,400 --> 01:07:44,960 Speaker 2: chance to bring this. You know, everyone knew who KRS was. 1258 01:07:45,000 --> 01:07:47,560 Speaker 2: This the leader of hip hop, the most important artist. 1259 01:07:47,920 --> 01:07:50,680 Speaker 2: He's going to come to Harvard. And they were like, okay, okay, 1260 01:07:50,720 --> 01:07:52,600 Speaker 2: this sounds great. We'll get back to you. And then 1261 01:07:53,320 --> 01:07:55,240 Speaker 2: they talked about it, and the guy got back to 1262 01:07:55,280 --> 01:07:57,160 Speaker 2: me and he said, hey, man, I got bad news. 1263 01:07:57,200 --> 01:08:00,360 Speaker 2: They're not going to do it. I'm like what they said, Yeah, 1264 01:08:00,480 --> 01:08:04,080 Speaker 2: they're worried about violence and getting a bad name on 1265 01:08:04,120 --> 01:08:06,400 Speaker 2: the you know, for the student organization. And I'm like, 1266 01:08:06,720 --> 01:08:09,040 Speaker 2: this was this was during the time when you know, 1267 01:08:09,160 --> 01:08:11,440 Speaker 2: everybody thought if you have a rapper, it means like 1268 01:08:11,480 --> 01:08:13,440 Speaker 2: you're going to get violence and all the you know, 1269 01:08:13,520 --> 01:08:15,840 Speaker 2: it was back in the stereotype of you know, some 1270 01:08:15,880 --> 01:08:18,680 Speaker 2: people that maybe there's some truth to it, but they 1271 01:08:18,680 --> 01:08:20,400 Speaker 2: didn't want to do it. So I'm like, what am 1272 01:08:20,439 --> 01:08:24,920 Speaker 2: I going to do? And so I meet somebody who says, oh, no, 1273 01:08:25,000 --> 01:08:28,040 Speaker 2: there's another organization you can go to. It's the Kennedy 1274 01:08:28,080 --> 01:08:31,320 Speaker 2: School of Government, which is one of Harvard's graduate schools, 1275 01:08:31,560 --> 01:08:34,200 Speaker 2: and they have a black student organization, which this other 1276 01:08:34,240 --> 01:08:36,439 Speaker 2: friend of mine was part of. So he's like, come 1277 01:08:36,479 --> 01:08:39,080 Speaker 2: into that one. So I come into that one and 1278 01:08:39,160 --> 01:08:42,040 Speaker 2: they said, yes, we'll do it. So the night happens, 1279 01:08:42,600 --> 01:08:45,559 Speaker 2: they set up the event. It is packed, there's like 1280 01:08:46,320 --> 01:08:48,880 Speaker 2: every seat is full, it is absence is probably like 1281 01:08:48,960 --> 01:08:51,559 Speaker 2: one thousand, two thousand people there and what is this 1282 01:08:52,240 --> 01:08:57,120 Speaker 2: I believe this is nineteen eighty nine and yup, yup, 1283 01:08:57,400 --> 01:09:00,639 Speaker 2: and they have like placards for everyone on the panel. 1284 01:09:00,640 --> 01:09:04,000 Speaker 2: And there's a whole panel and literally it's Cornell West, 1285 01:09:04,400 --> 01:09:09,160 Speaker 2: Henry Lewis Gates, it's every like black intellectual professor like 1286 01:09:09,280 --> 01:09:12,920 Speaker 2: legend lined up on the stage and there's a slot 1287 01:09:12,960 --> 01:09:17,960 Speaker 2: for KRS. And he's not there. He's missing. The entire 1288 01:09:18,040 --> 01:09:20,960 Speaker 2: room is filled, all the other people are on stage, 1289 01:09:21,520 --> 01:09:24,960 Speaker 2: and KRS is missing, and I am the only link 1290 01:09:25,080 --> 01:09:28,879 Speaker 2: to KRS. So you can imagine how I was feeling 1291 01:09:29,280 --> 01:09:31,800 Speaker 2: stress level through the roof. And this is the days 1292 01:09:31,840 --> 01:09:35,920 Speaker 2: before the internet, before cell phones. Okay, so I basically 1293 01:09:36,120 --> 01:09:38,880 Speaker 2: was stressing my ass off. Okay, I had put this 1294 01:09:38,920 --> 01:09:42,719 Speaker 2: whole thing together. I was, you know, the main reason 1295 01:09:42,720 --> 01:09:45,840 Speaker 2: they were doing this. And he's not even there. So 1296 01:09:45,920 --> 01:09:51,000 Speaker 2: I'm standing in front of this building and like the 1297 01:09:51,040 --> 01:09:53,880 Speaker 2: time comes that the start time comes, he's not there. 1298 01:09:53,960 --> 01:09:59,320 Speaker 2: Fifteen minutes, thirty minutes, forty five minutes, I'm like, I 1299 01:09:59,360 --> 01:10:01,760 Speaker 2: am dead and never like I have to like what's 1300 01:10:01,800 --> 01:10:05,479 Speaker 2: going to happen. And then after like fifty minutes, I 1301 01:10:05,520 --> 01:10:08,600 Speaker 2: look in the distance and I see a cluster of 1302 01:10:08,680 --> 01:10:12,360 Speaker 2: people and I realize that's him. It's like the pied Piper, 1303 01:10:12,400 --> 01:10:14,960 Speaker 2: like he's walking through the streets and all these kids 1304 01:10:15,000 --> 01:10:18,000 Speaker 2: are following him and it's like krs KRS. And he 1305 01:10:18,040 --> 01:10:20,880 Speaker 2: walks in and I'm like, Chris, what's up man? Where 1306 01:10:20,920 --> 01:10:22,960 Speaker 2: were you? He's like, what I got on the plane. 1307 01:10:23,160 --> 01:10:25,479 Speaker 2: I'm here now, Like, what's the big deal. It's all good, 1308 01:10:25,520 --> 01:10:27,479 Speaker 2: you know. I'm like, no, you don't understand, Like there's 1309 01:10:27,479 --> 01:10:30,000 Speaker 2: a crowd, come on right now, right now. So he says, here, 1310 01:10:30,120 --> 01:10:32,559 Speaker 2: take this and he hands me, and this shows you 1311 01:10:32,600 --> 01:10:36,960 Speaker 2: the time period a giant VHS video recorder, like with 1312 01:10:37,160 --> 01:10:40,639 Speaker 2: literally a VHS popped in like over the shoulder, giant, 1313 01:10:40,680 --> 01:10:43,280 Speaker 2: heavy ass camera. So he hands it to me. What 1314 01:10:44,280 --> 01:10:46,920 Speaker 2: because he's like, hey, tape me, tape me, tape this 1315 01:10:46,960 --> 01:10:49,439 Speaker 2: for me, please. He hands it to me. We walk 1316 01:10:49,520 --> 01:10:52,599 Speaker 2: into the building. The event has already been now forty 1317 01:10:52,600 --> 01:10:56,040 Speaker 2: five minutes underway, but they get the first glimpse of RS, 1318 01:10:56,520 --> 01:11:00,479 Speaker 2: and the whole crowd just roar standing ovation. It was 1319 01:11:00,520 --> 01:11:03,320 Speaker 2: almost like better because he was late. It made it 1320 01:11:03,360 --> 01:11:07,800 Speaker 2: even more impactful. He gets up there and he gives 1321 01:11:07,840 --> 01:11:14,559 Speaker 2: this amazing like monologue about hip hop and black history 1322 01:11:14,760 --> 01:11:18,520 Speaker 2: and America and politics and everything. 1323 01:11:18,840 --> 01:11:21,679 Speaker 1: Does this wind up being the interstitials that will wind 1324 01:11:21,760 --> 01:11:22,760 Speaker 1: up on edutainment? 1325 01:11:23,920 --> 01:11:26,960 Speaker 2: No, but it was similar timeframe, so I'm sure it 1326 01:11:27,000 --> 01:11:29,280 Speaker 2: was what was on his mind around that time. Okay. 1327 01:11:29,439 --> 01:11:34,960 Speaker 2: And then and then what happens is he gives this 1328 01:11:35,080 --> 01:11:38,599 Speaker 2: amazing speech, and then there's some questions and a little 1329 01:11:38,640 --> 01:11:42,080 Speaker 2: back and forth and it's going very well. And then 1330 01:11:41,880 --> 01:11:45,800 Speaker 2: a black woman in the crowd stands up and asks 1331 01:11:45,840 --> 01:11:50,000 Speaker 2: the question, and she says, we got two white boys 1332 01:11:50,080 --> 01:11:53,800 Speaker 2: on campus running a rap magazine. We're not happy about that. 1333 01:11:53,840 --> 01:11:56,920 Speaker 2: I want to know what you think about that. And 1334 01:11:56,960 --> 01:11:59,599 Speaker 2: it was like this very it was like, after all 1335 01:11:59,600 --> 01:12:03,120 Speaker 2: this shit happened, now, okay, this like pivotal moment in 1336 01:12:03,160 --> 01:12:05,479 Speaker 2: my life. Man. I had already devoted my life. I 1337 01:12:05,520 --> 01:12:08,640 Speaker 2: had already, as we told in this story, been already 1338 01:12:08,680 --> 01:12:12,720 Speaker 2: devoted to hip hop for years. And KRS looks at 1339 01:12:12,760 --> 01:12:15,479 Speaker 2: me and he knows me, you know, And he looks 1340 01:12:15,520 --> 01:12:17,759 Speaker 2: at the crowd, he looks at the girl and he says, 1341 01:12:17,840 --> 01:12:19,960 Speaker 2: I know what you're talking about. He's like, I know 1342 01:12:20,040 --> 01:12:24,120 Speaker 2: those guys, and I have a question for you. Instead 1343 01:12:24,160 --> 01:12:27,160 Speaker 2: of asking why are they doing it? Why don't you 1344 01:12:27,280 --> 01:12:31,960 Speaker 2: ask why aren't I doing it? Those guys work their 1345 01:12:32,120 --> 01:12:35,000 Speaker 2: ass off. I know those guys. They love hip hop, 1346 01:12:35,200 --> 01:12:38,320 Speaker 2: They work their ass off. Every day, you know, to 1347 01:12:38,400 --> 01:12:43,719 Speaker 2: do this magazine and I beg you please outdo them. Please, 1348 01:12:43,840 --> 01:12:45,760 Speaker 2: if you can do a better job, I beg you, 1349 01:12:45,800 --> 01:12:48,519 Speaker 2: please do a better job. We need more voices, we 1350 01:12:48,560 --> 01:12:52,320 Speaker 2: need more magazines, we need more hip hop in the world, 1351 01:12:52,520 --> 01:12:57,360 Speaker 2: you know. And it was like this pivotal moment for me, 1352 01:12:57,520 --> 01:13:00,639 Speaker 2: and it validated what we have been doing. It gave 1353 01:13:00,720 --> 01:13:04,680 Speaker 2: me the confidence to move on, to keep going. And 1354 01:13:04,720 --> 01:13:08,920 Speaker 2: then later after the whole event had done, I was 1355 01:13:08,920 --> 01:13:13,120 Speaker 2: sitting alone with KRS in like a diner in Harvard Square, 1356 01:13:13,360 --> 01:13:15,760 Speaker 2: and again the Source was very young, we were all 1357 01:13:15,800 --> 01:13:18,920 Speaker 2: still very new, and I said to him, man, listen, like, 1358 01:13:19,040 --> 01:13:21,280 Speaker 2: you know how much it meant to me that you 1359 01:13:21,479 --> 01:13:24,599 Speaker 2: said those things and that you know you're here and 1360 01:13:24,640 --> 01:13:26,360 Speaker 2: that kind of And then I said, would you be 1361 01:13:26,400 --> 01:13:29,760 Speaker 2: willing to like be our spokesperson? And there was a 1362 01:13:29,760 --> 01:13:31,960 Speaker 2: period of time when he agreed, and he actually did. 1363 01:13:32,280 --> 01:13:35,840 Speaker 2: He became almost like the spokesperson for the Source. That 1364 01:13:35,920 --> 01:13:38,080 Speaker 2: was only for like a period, a short period, but 1365 01:13:38,280 --> 01:13:41,720 Speaker 2: that whole experience obviously had a huge impact on the 1366 01:13:41,720 --> 01:13:42,519 Speaker 2: rest of my career. 1367 01:13:43,840 --> 01:13:51,120 Speaker 1: Are there any retrospect regrets in terms of your contributions 1368 01:13:51,160 --> 01:13:53,839 Speaker 1: to the Source that you wish you could have corrected 1369 01:13:54,600 --> 01:13:57,439 Speaker 1: I don't know the TLC cover. 1370 01:13:57,600 --> 01:13:59,320 Speaker 2: Or that's a good one. 1371 01:13:59,400 --> 01:14:01,760 Speaker 1: Yeah, yeah, I had no problem with that. But I'm 1372 01:14:01,800 --> 01:14:03,920 Speaker 1: just saying like it just in general, like is there 1373 01:14:04,040 --> 01:14:07,439 Speaker 1: like ah, man, I wish I did a soul's a 1374 01:14:07,520 --> 01:14:10,519 Speaker 1: mischief issue before I left or it, like, are there 1375 01:14:10,520 --> 01:14:11,200 Speaker 1: any like. 1376 01:14:12,400 --> 01:14:15,639 Speaker 2: Well, you know, it's the problem with the TLC cover 1377 01:14:15,800 --> 01:14:18,080 Speaker 2: was that they were green. Their skin was green because 1378 01:14:18,080 --> 01:14:21,800 Speaker 2: it was not printing job. That was the problem. The 1379 01:14:21,800 --> 01:14:24,120 Speaker 2: printer did a terrible job and for some reason their 1380 01:14:24,160 --> 01:14:27,280 Speaker 2: skin was like green. But the real reason there was 1381 01:14:27,320 --> 01:14:29,160 Speaker 2: obviously that was the first R and B group that 1382 01:14:29,200 --> 01:14:31,000 Speaker 2: we put on the cover, so we did get a 1383 01:14:31,040 --> 01:14:33,280 Speaker 2: lot of flat But I don't regret that. I don't 1384 01:14:33,320 --> 01:14:35,280 Speaker 2: regret that because that was you know, that was how 1385 01:14:35,400 --> 01:14:36,960 Speaker 2: hip hop was moving at the time, and it was 1386 01:14:37,000 --> 01:14:39,800 Speaker 2: a normal evolution, you know. Like I guess, as I 1387 01:14:39,840 --> 01:14:43,200 Speaker 2: alluded to earlier, you know, I do wish that the 1388 01:14:43,360 --> 01:14:46,680 Speaker 2: ending had been more graceful or more you know, positive. 1389 01:14:48,080 --> 01:14:54,360 Speaker 1: And what is your status with Maze now today? Like spoken, 1390 01:14:54,479 --> 01:14:55,160 Speaker 1: are you civil? 1391 01:14:55,760 --> 01:14:59,120 Speaker 2: We're you're civil? We're civil. We've spoken a few times. 1392 01:15:00,040 --> 01:15:02,040 Speaker 2: He made he made an effort in recent years to 1393 01:15:02,080 --> 01:15:06,480 Speaker 2: be more I think appropriate in terms of his perspective 1394 01:15:06,520 --> 01:15:09,000 Speaker 2: on things. I think he kind of came around and 1395 01:15:09,080 --> 01:15:11,559 Speaker 2: realized that, you know, mistakes have been made, and he 1396 01:15:11,680 --> 01:15:15,000 Speaker 2: was kind of more conciliatory in recent years than he 1397 01:15:15,040 --> 01:15:18,040 Speaker 2: had been in the past. But obviously, and we know 1398 01:15:18,120 --> 01:15:19,479 Speaker 2: if we're not going to get into it all today, 1399 01:15:19,560 --> 01:15:21,160 Speaker 2: but I've gone on to do a lot of other 1400 01:15:21,200 --> 01:15:22,240 Speaker 2: things in the music. 1401 01:15:22,000 --> 01:15:26,160 Speaker 1: And that's all good. 1402 01:15:26,720 --> 01:15:28,320 Speaker 2: Another time we can talk about it as a. 1403 01:15:28,800 --> 01:15:31,559 Speaker 1: Nine fault man. I'm sorry. I was going to go 1404 01:15:32,120 --> 01:15:32,800 Speaker 1: dive right in. 1405 01:15:33,200 --> 01:15:36,000 Speaker 2: Yeah, I do, but but I mean, you know, real quick, 1406 01:15:36,040 --> 01:15:38,559 Speaker 2: I do music for businesses now. I have a company 1407 01:15:38,600 --> 01:15:42,920 Speaker 2: called Playback Prodigy, which is a background music for businesses. 1408 01:15:43,600 --> 01:15:45,800 Speaker 2: We have thousands of I mean hundreds and even over 1409 01:15:45,800 --> 01:15:49,280 Speaker 2: a thousand locations around the world. So but anyway, I 1410 01:15:49,320 --> 01:15:50,400 Speaker 2: work with a ton of DJs. 1411 01:15:50,720 --> 01:15:56,280 Speaker 1: You technically mean when I hear background music in the 1412 01:15:56,320 --> 01:15:58,559 Speaker 1: supermarket or that sort of thing, or like. 1413 01:15:59,520 --> 01:16:02,320 Speaker 2: Mostly in hospitality places. So we do the music for 1414 01:16:02,560 --> 01:16:05,920 Speaker 2: WIN resorts, we do the music for MGM resorts, We 1415 01:16:05,960 --> 01:16:07,280 Speaker 2: do the music for SOHO House. 1416 01:16:07,560 --> 01:16:09,440 Speaker 1: So when I check in to a hotel. 1417 01:16:09,439 --> 01:16:11,920 Speaker 2: When you're in a hotel, we do need for tons 1418 01:16:11,920 --> 01:16:15,040 Speaker 2: of fancy. 1419 01:16:13,680 --> 01:16:18,400 Speaker 1: The soundtrack that I hear. Yeah, I'm secretly obsessed with 1420 01:16:18,400 --> 01:16:20,720 Speaker 1: that world, man, Like I figured you'd be. 1421 01:16:20,680 --> 01:16:22,880 Speaker 2: Curious about that. Yeah, because it's it's it's a great 1422 01:16:22,920 --> 01:16:25,800 Speaker 2: perspective on like music, and it forces me to stay 1423 01:16:25,840 --> 01:16:28,280 Speaker 2: current and and and also to be able to go 1424 01:16:28,360 --> 01:16:31,759 Speaker 2: back because there's some people that want yacht rock and soul, 1425 01:16:31,920 --> 01:16:34,800 Speaker 2: and some people want you know, cutting edge hip hop, 1426 01:16:34,840 --> 01:16:36,960 Speaker 2: and some people want pop, and some people want house 1427 01:16:37,040 --> 01:16:38,439 Speaker 2: music and whatever it is. 1428 01:16:38,960 --> 01:16:43,320 Speaker 1: So you're a professional curation, correct music curator. Is there 1429 01:16:43,400 --> 01:16:45,360 Speaker 1: licensing that has to happen with that or is it 1430 01:16:45,479 --> 01:16:49,360 Speaker 1: just like you this restaurant says, hey, I need that 1431 01:16:49,880 --> 01:16:52,840 Speaker 1: music for three hours in a loop. And you guys know. 1432 01:16:52,880 --> 01:16:55,760 Speaker 2: We like we we we pay all of the appropriate agencies. 1433 01:16:55,800 --> 01:16:57,760 Speaker 2: You know, we pay the p R O, s ASCAP, E, 1434 01:16:57,880 --> 01:17:01,120 Speaker 2: M I C. Sack. You know, we pay we pay 1435 01:17:01,160 --> 01:17:03,759 Speaker 2: everybody that we have to pay to license the music. 1436 01:17:04,720 --> 01:17:07,160 Speaker 2: That's one of our expenses, you know, running this business. 1437 01:17:07,240 --> 01:17:10,400 Speaker 2: But uh, for the most part, it's you know, it's 1438 01:17:10,479 --> 01:17:13,280 Speaker 2: it's hardware, software content. So we do the whole thing. 1439 01:17:13,640 --> 01:17:15,360 Speaker 2: But in the end, it's about having good taste in 1440 01:17:15,439 --> 01:17:18,280 Speaker 2: music and picking what's appropriate for seeing a certain setting. 1441 01:17:18,479 --> 01:17:21,080 Speaker 1: I didn't know that one could actually monetize off that 1442 01:17:21,120 --> 01:17:25,160 Speaker 1: because the amount of restaurants that I frequent that are 1443 01:17:25,240 --> 01:17:27,320 Speaker 1: just like a mere. Can you send me one of 1444 01:17:27,320 --> 01:17:30,200 Speaker 1: your playlists that uh, yeah, I hear about so much 1445 01:17:30,240 --> 01:17:32,160 Speaker 1: and I'll be like, yeah, sure, and I'll make them 1446 01:17:32,479 --> 01:17:35,000 Speaker 1: a five hour playlist and they'll be playing it. I 1447 01:17:35,040 --> 01:17:37,719 Speaker 1: didn't realize that that is a business. 1448 01:17:39,120 --> 01:17:41,280 Speaker 2: Yeah, I've been doing this for about eight years, eight 1449 01:17:41,240 --> 01:17:43,200 Speaker 2: and nine. I can get a job with you, please. 1450 01:17:43,240 --> 01:17:44,880 Speaker 2: I would love I would love nothing more than be 1451 01:17:44,920 --> 01:17:47,400 Speaker 2: able to say playlist by a mere quest love Thompson. 1452 01:17:47,720 --> 01:17:50,160 Speaker 2: That would be our greatest you know, feature ever if 1453 01:17:50,160 --> 01:17:52,000 Speaker 2: we're able to say that. But yeah, for sure, man. 1454 01:17:52,040 --> 01:17:54,920 Speaker 2: We It's kind of like being a DJ behind the curtain. 1455 01:17:55,040 --> 01:17:56,840 Speaker 2: It's like being It's like w'sard of Oz, Like you 1456 01:17:56,840 --> 01:17:58,920 Speaker 2: get to be the DJ, but no one sees you. 1457 01:17:58,920 --> 01:18:00,920 Speaker 2: You know, You're like, it's kind of fun. 1458 01:18:01,240 --> 01:18:05,160 Speaker 1: Wow, Okay, now I'm excited about that. You think I'm joking. 1459 01:18:05,600 --> 01:18:10,360 Speaker 1: I'm not. I love all I love is curating. Now 1460 01:18:10,360 --> 01:18:12,320 Speaker 1: do you open that door? I have so many more 1461 01:18:12,400 --> 01:18:15,280 Speaker 1: questions about that, but I technically have to get to 1462 01:18:15,320 --> 01:18:18,400 Speaker 1: work right now. Okay, the longest four hour lunch break 1463 01:18:18,520 --> 01:18:21,639 Speaker 1: of it, but very much well worth epic. I knew 1464 01:18:21,640 --> 01:18:23,640 Speaker 1: it was going to be epic. Now that I'm in 1465 01:18:23,680 --> 01:18:28,160 Speaker 1: the space that I'm in, I'm really hoping that perhaps 1466 01:18:28,200 --> 01:18:31,320 Speaker 1: you two can come to some sort of agreement in 1467 01:18:31,439 --> 01:18:35,360 Speaker 1: terms of at least setting the legacy right. You know, 1468 01:18:35,400 --> 01:18:39,519 Speaker 1: there's the time where, yes, everything that you've described, I 1469 01:18:39,520 --> 01:18:42,600 Speaker 1: would love to see this told mad Men's style. I 1470 01:18:42,680 --> 01:18:49,160 Speaker 1: believe that this is almost a six season episodic series 1471 01:18:49,320 --> 01:18:51,920 Speaker 1: that you've told and certain the stuff you didn't tell 1472 01:18:52,000 --> 01:18:55,720 Speaker 1: me was even you know, worth it. But no, just 1473 01:18:56,200 --> 01:18:58,720 Speaker 1: in general, man, I want to thank you for your 1474 01:18:58,880 --> 01:19:04,479 Speaker 1: contribution to that magazine, and you know that magazine especially 1475 01:19:04,479 --> 01:19:08,200 Speaker 1: being a pivotal moment in my life in terms of 1476 01:19:08,360 --> 01:19:11,160 Speaker 1: what I wanted to do for a living and something 1477 01:19:11,200 --> 01:19:14,160 Speaker 1: to look forward to and to aspire to be. And 1478 01:19:14,920 --> 01:19:17,880 Speaker 1: the shit literally has me here right now interviewing you, Man, 1479 01:19:17,920 --> 01:19:20,479 Speaker 1: I want to thank you for that, and that's kind 1480 01:19:20,479 --> 01:19:22,600 Speaker 1: of why this was a lengthy interview and not just 1481 01:19:22,640 --> 01:19:26,240 Speaker 1: a forty five minutes Oh tell me where you started? Like, thanks, n. 1482 01:19:26,439 --> 01:19:28,479 Speaker 2: I'm great, thank you. I appreciate all you guys for 1483 01:19:28,520 --> 01:19:31,840 Speaker 2: having me on and also in particular a mirror for 1484 01:19:31,960 --> 01:19:36,479 Speaker 2: representing you know what I think Philly does represent, which 1485 01:19:36,560 --> 01:19:39,880 Speaker 2: is a love of music, a knowledge of music, a 1486 01:19:40,320 --> 01:19:43,559 Speaker 2: respect for music. You know, like growing up in Philly, 1487 01:19:43,800 --> 01:19:46,080 Speaker 2: we that's what's in our It's in the water, as 1488 01:19:46,120 --> 01:19:48,599 Speaker 2: we say, w ar t e er water. 1489 01:19:48,840 --> 01:19:49,800 Speaker 1: Yes, it's in the water. 1490 01:19:50,600 --> 01:19:53,559 Speaker 2: Basically, you know, we love music in Philly. And if 1491 01:19:53,600 --> 01:19:56,760 Speaker 2: you go back to Philly today, we're still playing the classics. 1492 01:19:56,800 --> 01:19:58,720 Speaker 2: You know, you walk into store that you're here like 1493 01:19:58,800 --> 01:20:03,200 Speaker 2: Luther Vandross or It's Takes two or Bruce Springsteen or whatever. 1494 01:20:03,240 --> 01:20:04,720 Speaker 2: You know what I mean, it's going to be like, 1495 01:20:04,840 --> 01:20:08,599 Speaker 2: we just love the classics in Philly and it's in 1496 01:20:08,640 --> 01:20:11,439 Speaker 2: the water. And I am grateful for all the things 1497 01:20:11,439 --> 01:20:15,439 Speaker 2: that you and your colleagues have done to be a 1498 01:20:15,479 --> 01:20:17,360 Speaker 2: positive force in the world of music. 1499 01:20:17,400 --> 01:20:19,480 Speaker 1: So thank you so Jonathan. 1500 01:20:19,680 --> 01:20:21,840 Speaker 5: Yes, sir, how many mites would you give the Source 1501 01:20:22,479 --> 01:20:23,360 Speaker 5: as a magazine? 1502 01:20:24,160 --> 01:20:24,479 Speaker 2: Wow? 1503 01:20:24,840 --> 01:20:26,639 Speaker 1: In your time period and overall? 1504 01:20:27,560 --> 01:20:30,000 Speaker 2: Verat question? Man, I mean it was worth a four 1505 01:20:30,040 --> 01:20:34,400 Speaker 2: hour wait for that one, Okay, you know, I really 1506 01:20:34,600 --> 01:20:39,360 Speaker 2: I often say that my golden era is the Source's 1507 01:20:39,400 --> 01:20:45,960 Speaker 2: golden era. So I think that nineteen from I did 1508 01:20:46,000 --> 01:20:49,160 Speaker 2: an issue called the Decade of Wrap, which came out 1509 01:20:49,200 --> 01:20:52,920 Speaker 2: in nineteen ninety. It was a look back to nineteen 1510 01:20:52,920 --> 01:20:56,200 Speaker 2: eighty to nineteen ninety. That was my senior thesis at Harvard, 1511 01:20:56,720 --> 01:20:58,800 Speaker 2: was that issue of the Source. So I would say 1512 01:20:58,840 --> 01:21:03,000 Speaker 2: from that issue until the time I left five mics 1513 01:21:03,360 --> 01:21:06,920 Speaker 2: because we did everything. Now I have no comment on 1514 01:21:06,960 --> 01:21:08,840 Speaker 2: what happened after I left, because I had nothing to 1515 01:21:08,840 --> 01:21:12,720 Speaker 2: do with it, thank god. But basically, you know, I 1516 01:21:12,760 --> 01:21:15,720 Speaker 2: think that our time period four and a half to 1517 01:21:15,800 --> 01:21:17,040 Speaker 2: five you know, a mere set of four and a 1518 01:21:17,080 --> 01:21:19,720 Speaker 2: half is cool, but you know, I mean, I do 1519 01:21:19,800 --> 01:21:22,200 Speaker 2: think that that time period in my life is a 1520 01:21:22,200 --> 01:21:24,760 Speaker 2: five MIC time period. And it's like, you know, what 1521 01:21:24,880 --> 01:21:27,280 Speaker 2: I look back is my golden era. So I'm very 1522 01:21:27,280 --> 01:21:28,440 Speaker 2: grateful for it. 1523 01:21:28,479 --> 01:21:31,519 Speaker 1: Is there a place where I can collectively get like 1524 01:21:31,600 --> 01:21:37,000 Speaker 1: my one dream is to see the entire Source cannon 1525 01:21:37,840 --> 01:21:42,280 Speaker 1: as a volume set? Or do you own every issue? 1526 01:21:42,320 --> 01:21:43,400 Speaker 1: Like do you have boxes? 1527 01:21:43,400 --> 01:21:46,599 Speaker 2: And yes, I have boxes, and as my colleagues here 1528 01:21:46,600 --> 01:21:48,760 Speaker 2: in Vegas, cy, I have all kinds of shit. Man. 1529 01:21:48,760 --> 01:21:53,400 Speaker 2: I got boxes of pictures, records autographed by everybody, rec 1530 01:21:53,479 --> 01:21:57,760 Speaker 2: gold records, you know, promo material, but and also all 1531 01:21:57,760 --> 01:22:00,479 Speaker 2: the issues and also all the internal stuff. I have 1532 01:22:00,560 --> 01:22:03,599 Speaker 2: a whole lot of internal documents about when we were 1533 01:22:03,600 --> 01:22:06,679 Speaker 2: making the issues and all that stuff, and I would 1534 01:22:06,720 --> 01:22:08,960 Speaker 2: like to The Source has a new owner. I'm a 1535 01:22:08,960 --> 01:22:10,800 Speaker 2: guy named Londell McMillan. 1536 01:22:10,760 --> 01:22:13,400 Speaker 1: And he is I'm familiar with Londel. 1537 01:22:13,600 --> 01:22:17,040 Speaker 2: You know who Londell is. So Londel, I would like 1538 01:22:17,080 --> 01:22:17,559 Speaker 2: to say. 1539 01:22:17,400 --> 01:22:19,800 Speaker 1: Right, no, Prince by Documentaries landed. 1540 01:22:20,080 --> 01:22:24,559 Speaker 2: He pretends to Prince very very assiduously. But yes, I 1541 01:22:24,600 --> 01:22:30,320 Speaker 2: will say that Londel. You heard Requestlove just said, let's 1542 01:22:30,360 --> 01:22:33,519 Speaker 2: put every issue. I'm only talking about mine. So the 1543 01:22:33,560 --> 01:22:34,760 Speaker 2: first let's just say the first. 1544 01:22:34,880 --> 01:22:36,760 Speaker 1: So he owns the IP right now. 1545 01:22:36,760 --> 01:22:39,160 Speaker 2: The first fifty issues of the Source, which is roughly 1546 01:22:39,240 --> 01:22:41,479 Speaker 2: my time period. A little bit more than that. I 1547 01:22:41,479 --> 01:22:43,479 Speaker 2: think I did like fifty four to fifty five issues 1548 01:22:43,520 --> 01:22:47,360 Speaker 2: something like that. So the first fifty whatever issues from 1549 01:22:47,360 --> 01:22:50,360 Speaker 2: that nineteen eighty to the one that had cool HERK 1550 01:22:50,560 --> 01:22:53,639 Speaker 2: Bam and Flash on the cover, which is the hip 1551 01:22:53,640 --> 01:22:56,960 Speaker 2: hop History issue. Between those two, I would like to 1552 01:22:56,960 --> 01:22:59,840 Speaker 2: put all those online for free. I don't want to 1553 01:22:59,840 --> 01:23:01,680 Speaker 2: make money from it. I just want the world to 1554 01:23:01,760 --> 01:23:04,120 Speaker 2: have it. I want to put them online for free. 1555 01:23:04,520 --> 01:23:06,559 Speaker 2: The only person that can give me the green light 1556 01:23:06,640 --> 01:23:09,960 Speaker 2: is Londell. So Londel, let's do it for the sake 1557 01:23:10,040 --> 01:23:12,080 Speaker 2: of history. Let's do it for the sake of the 1558 01:23:12,200 --> 01:23:15,920 Speaker 2: legacy and for and also let's make it searchable so 1559 01:23:15,960 --> 01:23:18,519 Speaker 2: that people can, you know, if you want to look 1560 01:23:18,560 --> 01:23:21,240 Speaker 2: up like large professor, you can type in large professor 1561 01:23:21,280 --> 01:23:23,559 Speaker 2: and you see all the page's he's on, you know. 1562 01:23:23,640 --> 01:23:26,000 Speaker 2: But but yeah, that's that's what we need to do. 1563 01:23:26,479 --> 01:23:30,000 Speaker 1: You're mount the God's ears. All right, Londel, you heard 1564 01:23:30,000 --> 01:23:30,719 Speaker 1: it here first. 1565 01:23:31,720 --> 01:23:32,920 Speaker 5: This show is still going on. 1566 01:23:33,080 --> 01:23:37,000 Speaker 1: Get out of here, all right, y'all. We gotta sign off, John, 1567 01:23:37,080 --> 01:23:39,639 Speaker 1: thank you. Going to be up a Bill and unpaid 1568 01:23:39,680 --> 01:23:45,880 Speaker 1: Steve than That sounds about right? Is quest Love next week? 1569 01:23:48,920 --> 01:23:49,800 Speaker 1: This is Sugar Steve. 1570 01:23:50,000 --> 01:23:53,200 Speaker 5: Thank you for listening to Quest Love Supermeo. This podcast 1571 01:23:53,240 --> 01:23:56,400 Speaker 5: is hosted by a Mere Quest Love, Thompson, Liah Saint Clair, Sugar, 1572 01:23:56,400 --> 01:24:00,599 Speaker 5: Steve Mandel, and Unpaid Bill Sherman. The executs your producers 1573 01:24:00,640 --> 01:24:03,599 Speaker 5: are a Mere Quest of Thompson, Sean g and Brian Calhoun, 1574 01:24:04,560 --> 01:24:07,920 Speaker 5: produced by Britney, Benjamin, Jake Payne and Liiah Saint Clair. 1575 01:24:09,000 --> 01:24:10,439 Speaker 1: Edited by Alex Conroy. 1576 01:24:11,479 --> 01:24:13,440 Speaker 5: Produced for iHeart by Noel Brown. 1577 01:24:23,520 --> 01:24:30,920 Speaker 1: West. Love Supreme is a production of iHeartRadio. For more 1578 01:24:30,960 --> 01:24:35,000 Speaker 1: podcasts from iHeart Radio, visit the iHeartRadio app, Apple Podcasts, 1579 01:24:35,400 --> 01:24:37,120 Speaker 1: or wherever you listen to your favorite shows.