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Speaker 1: off on your threads. Before we start this show, I

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Speaker 1: want to take a moment to talk about the Supreme

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Speaker 1: Court's decision to take away women's right to essential reproductive healthcare.

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Speaker 1: This show is based on the privilege of choice, choice

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Speaker 1: in every aspect of our lives. I've been open about

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Speaker 1: the fact that having children had an impact on almost

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Speaker 1: every facet of my life, but I also chose to

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Speaker 1: have those kids. There are so many women who have

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Speaker 1: had to make the difficult decision of having an abortion.

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Speaker 1: Having a child should be a conscious decision, and if

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Speaker 1: you're not prepared, for any reason whatsoever, no one should

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Speaker 1: be forced to have a child. This podcast firmly believes

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Speaker 1: in a women's right to bodily autonomy. I know This

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Speaker 1: is an extremely heavy time for so many of us,

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Speaker 1: so take care and keep fighting. My name is JOm Boyce,

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Speaker 1: and what I do is the most interesting question. I

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Speaker 1: don't know how to answer that in a simple sentence.

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Speaker 1: Welcome to She Pivots. I'm your host, Emily Tish Sussman.

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Speaker 1: I had left my decade long political career in DC

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Speaker 1: after having my first two kids during the Trump presidency,

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Speaker 1: and felt burnt out after having my third child, spending

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Speaker 1: a year in lockdown with my family, and another tough

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Speaker 1: and exhausting election. I began to find solace in the

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Speaker 1: stories of women who had made these big career decisions

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Speaker 1: and then found success and happiness in their change. I

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Speaker 1: began to realize that so many women had pivoted due

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Speaker 1: to personal reasons, and they still found success through non

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Speaker 1: traditional paths. This new show celebrates these stories, and I'm

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Speaker 1: so excited to bring them to you With She Pivots.

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Speaker 1: Joan Boyce started her career as a teacher in Bedford Stuyvesant.

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Speaker 1: It was the nineteen sixties, and fresh out of a

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Speaker 1: divorce at the young age of twenty two, Joan encountered

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Speaker 1: her first pivot and became a teacher. After nearly a

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Speaker 1: decade in teaching, she pivoted again and started to sell

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Speaker 1: jewelry to her friends and family, which eventually turned into

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Speaker 1: a jewelry counter in West Hampton, which turned into a store,

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Speaker 1: which turned into a contract with Saxmonth Avenue, where she

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Speaker 1: was the top seller for twenty five years. Her warm

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Speaker 1: but commanding personality landed her a meeting with the head

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Speaker 1: of HSN, which launched her into yet another pivot, selling

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Speaker 1: her jewelry on the home shopping network at the age

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Speaker 1: of sixty eight. Now over eighty, Joan is still selling

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Speaker 1: her fine and costume jewelry to her loyal customer base.

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Speaker 1: So I want to rewind a little bit, because jewelry

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Speaker 1: wasn't your first career. No, it wasn't. You started as

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Speaker 1: an elementary school teacher, right did you always think you

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Speaker 1: were going to be a teen year high school teacher? Okay?

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Speaker 1: I was married for a hot minute. And when I

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Speaker 1: got to New York, I had no teaching experience, no

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Speaker 1: teaching degree, never took a class, nothing. I went and applied.

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Speaker 1: In those days, this was a whole different way. I

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Speaker 1: applied for a teaching license and got it, and so

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Speaker 1: in November, they placed me in a school in Bedford Stuyvesant. Now,

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Speaker 1: for those of you that are not familiar with Bedford

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Speaker 1: Stuvisant sixty years ago, it was how should I describe

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Speaker 1: Bedford Stuyvesant sixty years ago? It was fabulous, it was interesting,

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Speaker 1: but it was very difficult. And I walked into this school.

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Speaker 1: I had modeled briefly before I walked into the school,

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Speaker 1: and I remembered a shocking pink suit. I don't think

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Speaker 1: they had ever seen a woman look like me before

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Speaker 1: in a shocking pink suit, going to teach kids that

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Speaker 1: were between fourteen and seventeen years old at the time.

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Speaker 1: She was barely older than the girls she was teaching.

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Speaker 1: I was. I think I was twenty two maybe, And

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Speaker 1: all I can tell you in one year I became

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Speaker 1: dean of girls. I was basically their age. I was.

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Speaker 1: I don't know where I learned it. I'd never been

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Speaker 1: in a classroom, but I was tough as nails, yet

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Speaker 1: very loving, and I visited every child's home and formed

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Speaker 1: a relationship with the parents, and from there on in

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Speaker 1: it was easy going. It was wonderful. Before the hot minute,

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Speaker 1: Joan was married. She had no plans to work. She

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Speaker 1: remembers walking down the aisle and questioning if what she

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Speaker 1: was doing was truly the right thing. But six months

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Speaker 1: later I took a look walking down the island, I said,

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Speaker 1: what the heck am I doing? Within a month, I

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Speaker 1: had a job teaching school. And that was probably the

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Speaker 1: best thing that happened to that particular point, because I

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Speaker 1: ended up meeting what is now my husband of almost

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Speaker 1: fifty eight years, and here we are today with three

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Speaker 1: gorgeous boys and children and great grandchildren and grandchildren. I mean,

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Speaker 1: it's worked out, okay. So how did you start in

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Speaker 1: jewelry while you were teaching? My mother started in business

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Speaker 1: at fifty seven years old. She had never worked before.

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Speaker 1: She started sending me sterling silver jewelry, and I was

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Speaker 1: selling it to my girlfriend's. In business, many breaks come

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Speaker 1: in unexpected moments, and the small catalyst that led Joan

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Speaker 1: deeper into her jewelry business was when a friend of

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Speaker 1: hers was wearing one of her jewelry pieces and a

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Speaker 1: store owner in West Hampton stopped her and asked her

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Speaker 1: where she got her jewelry from. There, the store owner

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Speaker 1: insisted Joan call her the following summer, so they could

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Speaker 1: work together, and my girlfriend said, oh yeah, this girl,

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Speaker 1: my friend Joan, sold them to me. She said to

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Speaker 1: me a favor, call me next summer, call me around

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Speaker 1: May before Memorial Day. Maybe we can work something out

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Speaker 1: comes may. Allan says to me, Joan, do you forget

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Speaker 1: what you're supposed to do? I said, what am I

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Speaker 1: supposed to do? You're supposed to call and make an appointment.

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Speaker 1: We are driving out to West Hampton Beach to see

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Speaker 1: what this lady wants from you, and go pack up

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Speaker 1: some of your goodies while you're doing it. With the

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Speaker 1: encouragement of her husband, they packed up their things and

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Speaker 1: headed east to the Hampton's six month old baby to

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Speaker 1: dogs the jewelry and a shopping bag. Don't ask I

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Speaker 1: knocked on our door. We had a half hour meeting

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Speaker 1: and she said, I would love you to rent a

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Speaker 1: counter in my store. Okay, how much? When she told me,

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Speaker 1: I almost maybe I don't even remember, I swear to

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Speaker 1: maybe it was two hundred dollars a month. And then

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Speaker 1: we had another issue, and the issue was where we're

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Speaker 1: we going to live and how are we going to

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Speaker 1: pay for a house out here in the Hampton's in

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Speaker 1: the middle of the summer. This was the nineteen sixties

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Speaker 1: and Joan, who was white and grew up in France,

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Speaker 1: had married a black man, a far different reality from

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Speaker 1: where we are now. We went to rent a house

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Speaker 1: and nobody would rent me a house. I remembered distinctly

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Speaker 1: that we went to two or three or four houses

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Speaker 1: with a real estate broker and nobody would rent to us.

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Speaker 1: We found a man who was very lovely and he

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Speaker 1: could not close on his mortgage without the money. So

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Speaker 1: the town had a meeting to keep us out, and

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Speaker 1: I guess he bucked what the town was requesting and

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Speaker 1: he went ahead and rented to us. Anyway. Now with

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Speaker 1: the place to live, they had another problem money. Both

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Speaker 1: Joan and Allen were educators, which means they didn't have

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Speaker 1: much capital to speak of. We were so poor, we

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Speaker 1: didn't even have the money. My girlfriend loaned us the money.

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Speaker 1: But we had the same experience in Aspen, Colorado, twenty

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Speaker 1: five years later, which is hard to believe, but that

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Speaker 1: is also a true story, with a real estate broker

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Speaker 1: that could not rent us a house. And that was

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Speaker 1: the story of how we ended up getting a house

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Speaker 1: in West Hampton Beach to be able to go in

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Speaker 1: that counter the following that summer and sell jewelry. So

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Speaker 1: we rented a tiny little counter. I made a two

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Speaker 1: hundred dollars sale my first sale in that little counter,

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Speaker 1: and I couldn't believe I made two hundred dollars. That

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Speaker 1: for me at that time was like two million dollars.

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Speaker 1: What you were managing at that time. The fact that

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Speaker 1: you were working full time in a school, part time

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Speaker 1: with the jewelry hustle. Yes, with a baby, yes, jogs.

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Speaker 1: I mean I think a lot of women right now

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Speaker 1: are can really identify with that, with having a job,

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Speaker 1: a side hustle, and a baby and are feeling the

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Speaker 1: crushing weight of it. For me, my motto in life

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Speaker 1: is there is no no. You cannot say no to me,

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Speaker 1: and I Am going to give it every effort, every try,

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Speaker 1: every way that I can think of to get around

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Speaker 1: to make what I need happen. It's a huge issue.

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Speaker 1: It was impossible in those days. Impossible. My husband and

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Speaker 1: I were very fortunate in some areas. In those days.

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Speaker 1: My husband became a principal of a school and I

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Speaker 1: was still teaching school, so I would teach all week,

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Speaker 1: run out to the Hamptons all the weekend, sell the jewelry,

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Speaker 1: and run back to school on Monday. We through the years.

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Speaker 1: It wasn't the same as today, and there were several

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Speaker 1: kids in school who were either abused or had terrible

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Speaker 1: home lives, and my husband and I, I would say,

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Speaker 1: fostered or adopted many many children for many years along

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Speaker 1: the way. One of the women, well she's now a woman,

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Speaker 1: She ended up living with us. She was seventeen when

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Speaker 1: I had my baby, so I had her on the

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Speaker 1: couch in the living room, my son in the hallway

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Speaker 1: in a crib, and we had the bedroom. But she became,

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Speaker 1: thank goodness, helpful at least on the weekends to help

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Speaker 1: us with childcare, and eventually I found a wonderful woman

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Speaker 1: who helped me out. But childcare today, I don't know

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Speaker 1: how women do it. I really mean that that is

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Speaker 1: a huge, huge issue. So how long did you do

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Speaker 1: the teaching during the week the selling jewelry on the weekend?

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Speaker 1: Three four, five years? I mean years. It wasn't just

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Speaker 1: one summer. Oh, can I tell an interesting part about

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Speaker 1: definitely staying in Westhampton that summer the business that I

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Speaker 1: was renting from closed, So what was I going to do?

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Speaker 1: The original, very original Barefoot Contessa had a store. She

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Speaker 1: later sold her business to what is now the Barefoot Contessa,

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Speaker 1: very famous Inina Garten. You know her and I love her,

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Speaker 1: and she's made a huge success of herself. The original

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Speaker 1: Barefoot Contesta was a woman named Diana Strata. And I

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Speaker 1: walked and I saw the for rent sign. It was

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Speaker 1: in an alley down an alley, not on the main

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Speaker 1: street in Westampton Beach, and I walked in. I said,

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Speaker 1: I'm Joe Boyce, and I give her my little story.

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Speaker 1: How much is the rent? She said, two hundred and

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Speaker 1: fifty dollars a month. I said, I would love to

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Speaker 1: do it, but unfortunately I can't afford it. She looked

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Speaker 1: at me and she said, you know what, I think

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Speaker 1: you're going to make something of yourself. If you can't

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Speaker 1: afford to pay me the rent, I'll pay it for you.

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Speaker 1: That motivated me to not only try, but to pay

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Speaker 1: it forward. And I have really tried in my career

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Speaker 1: to help young entrepreneurs, to motivate, especially women emily, to

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Speaker 1: show them that there's a way to do something if

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Speaker 1: you want to do it. I mean, here a woman

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Speaker 1: who took a shot on me, not knowing one thing

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Speaker 1: about me, and we did it well. Talking about those

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Speaker 1: early finances, you were selling fine jewelry, I have to

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Speaker 1: imagine how there must have been some operating capital to

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Speaker 1: get the good And here's where I don't take no

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Speaker 1: for an answer. I went into the jewelry district like

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Speaker 1: a beggar. That's the only way I can describe it.

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Speaker 1: And I begged every jeweler that would listen to me

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Speaker 1: to please, do you know what on consignment means? It

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Speaker 1: means when you give jewelry and you don't get paid

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Speaker 1: for it until the person buys it. And I begged

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Speaker 1: these guys, and I don't know how some of them

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Speaker 1: took a shot with me. Honey, am I glad they did? So?

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Speaker 1: Was that part of how you moved to jewelry full time,

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Speaker 1: especially since I loved teaching so much? Yep? Was that

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Speaker 1: a hard decision? What was well? Two questions? What was

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Speaker 1: the thing that made you feel like you had enough

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Speaker 1: of a jewelry business that it was the time to

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Speaker 1: go full time? And how was that to end your

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Speaker 1: teaching career? Ending my teaching career, I was worn out

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Speaker 1: because I was teaching and doing jewelry and my business

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Speaker 1: was growing rapidly, and I had it by then a

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Speaker 1: two three year old, and it was just impossible. I

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Speaker 1: mean then it became seriously impossible to do everything, so

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Speaker 1: ending my career in teaching, I guess I was relieved,

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Speaker 1: if I had to be very honest with you, because

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Speaker 1: it was overwhelming. How did you feel like you were

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Speaker 1: in a position to then go into I worry full time.

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Speaker 1: We weren't. I mean, financially, one hundred percent, we were

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Speaker 1: not in a position to do it. But my husband

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Speaker 1: encouraged me. He was very very He was assistant principal,

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Speaker 1: he had been married, we had three kids that we

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Speaker 1: were supporting. I mean, it was and I started off

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Speaker 1: making four thousand dollars a year. That was my salary

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Speaker 1: teaching school. So by the time I left, maybe I

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Speaker 1: was up to seven or eight thousand dollars a I mean,

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Speaker 1: it was not a big thing, and it was extremely difficult.

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Speaker 1: But I tell you, I don't take no, and I

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Speaker 1: begged and I borrowed. I didn't steal, but I sure

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Speaker 1: begged and borrowed for jewelers to give me inventory. And

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Speaker 1: that's how I started. And then how long was it

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Speaker 1: before you got your big break, I think with Sasmith Avenue. Correct.

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Speaker 1: My mother was dying of lung cancer and I was

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Speaker 1: in my store and a woman walked in and she said,

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Speaker 1: my name is Jane Tuma, and I am the fashion

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Speaker 1: director of Sex fifth Avenue, and I have never seen

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Speaker 1: more gorgeous jewelry in my life. Anyway, make a long

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Speaker 1: story short. She says to me, next week you have

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Speaker 1: a meeting with the buyer. Come prepared. I said, heck,

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Speaker 1: what is prepared mean? I went to all my friends

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Speaker 1: that I had sold jewelry to. My mother died that week,

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Speaker 1: and I'm Jewish, so we sat shivo, which means for

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Speaker 1: a week, you sit and you greet people and whatever

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Speaker 1: in your home. And I took the bag of jewelry

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Speaker 1: that all my girlfriends had collected and given to me

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Speaker 1: that they had bought from me, and I went to

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Speaker 1: meet the buyer of sacks. And her name at the

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Speaker 1: time was Maryanne Mooney with this really rough, gruff voice. Hello,

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Speaker 1: sit down there. What's the style number? I said, what's

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Speaker 1: the style number? How much is the piece? I don't know?

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Speaker 1: She said, You go home and you figure out your cost,

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Speaker 1: and you figure out your style number, and you come

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Speaker 1: back in a week, And in a week, I promise you.

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Speaker 1: I went to every caster, every jeweler I could find

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Speaker 1: that would teach me. I had never made a piece

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Speaker 1: of jewelry in my life. I went back up to

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Speaker 1: Mary Anne Mooney with an assessment of what each piece called,

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Speaker 1: and I made up a style number and the rest

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Speaker 1: was history. I traveled for twenty five years for sex

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Speaker 1: with Avenue. I became their foremost or they're really their

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Speaker 1: first fine jewelry vendor. Do you think that being so

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Speaker 1: tied in with your mother and speaking on her death,

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Speaker 1: but do you think that really gave you the drive

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Speaker 1: to be able to go through with this huge meeting

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Speaker 1: in that same week? We about that was a wonderful question,

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Speaker 1: and we took about this Alan and I still to

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00:19:32,280 --> 00:19:37,760
Speaker 1: this day it was the most difficult thing I've ever

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00:19:37,800 --> 00:19:42,320
Speaker 1: done and the most productive and the most rewarding. Yes,

321
00:19:51,400 --> 00:19:55,960
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Speaker 1: discover more. I want to pause here to note the

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00:20:47,920 --> 00:20:51,359
Speaker 1: importance of Jones's mother in her journey. The parallel of

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00:20:51,400 --> 00:20:54,840
Speaker 1: their stories is uncanny. They both found a path to

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00:20:54,880 --> 00:20:59,320
Speaker 1: independence through jewelry, and when Jones's mother died, she used

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00:20:59,320 --> 00:21:01,800
Speaker 1: it as yet an other reason not to take no

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00:21:02,040 --> 00:21:05,679
Speaker 1: for an answer. There's no doubt that the death of

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00:21:05,720 --> 00:21:08,679
Speaker 1: her mother launched her down a path of jewelry in

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Speaker 1: a way that she had just never considered before. Joan,

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00:21:12,840 --> 00:21:16,159
Speaker 1: like so many women, was confronted with what seemed like

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Speaker 1: insurmountable challenges. She was a young mother, teacher, foster parent, wife,

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Speaker 1: and now daughter, dealing with the death of her mother,

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Speaker 1: all while trying to build her business. It seemed like

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Speaker 1: everything was stacked against her at the time. It was

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00:21:33,720 --> 00:21:40,399
Speaker 1: obstacle after obstacle, everything, sorry to say that, it was everything.

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Speaker 1: It was a lot of social and having to be

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Speaker 1: really careful. It was child care. It was finances and

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Speaker 1: making sure that I paid my bill. I mean, I

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00:21:57,480 --> 00:22:02,000
Speaker 1: was the bookkeeper, I was the carpet fixer. I was saying,

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Speaker 1: It's just everything was difficult and not easy, and I

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Speaker 1: think that when you end up with life being a

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Speaker 1: little easier. I just told my husband, I sell jewelry

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Speaker 1: for a living and have my whole life, but I

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Speaker 1: don't wear it. And then how did you get into it?

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Speaker 1: Was Neiman Marcus. Right, that's the craziest story of any

359
00:22:28,240 --> 00:22:30,840
Speaker 1: story I'm going to tell you today. Before my mother died,

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00:22:30,880 --> 00:22:33,440
Speaker 1: she made an introduction for me to Neiman Marcus once

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Speaker 1: she heard that zex Fith Avenue was interested. I don't

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00:22:36,000 --> 00:22:38,639
Speaker 1: know how she knew them. Nieman Marcus gave me an

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Speaker 1: order for forty thousand dollars. Now, guys, I don't know

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00:22:41,240 --> 00:22:44,480
Speaker 1: if you understand what forty thousand dollars is but forty

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00:22:44,560 --> 00:22:46,680
Speaker 1: thousand dollars to me in those days, if you said

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Speaker 1: forty million, it would have been the same thing. I

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00:22:48,720 --> 00:22:52,520
Speaker 1: didn't understand the difference. So Joan placed an order of

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Speaker 1: forty thousand dollars worth of sterling silver belts with hundreds

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Speaker 1: of stones from her TV repair man complete chance. She

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00:23:01,160 --> 00:23:03,440
Speaker 1: was chatting with the man who came to fix her TV,

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Speaker 1: and she found out he had a connection to these

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00:23:06,040 --> 00:23:10,840
Speaker 1: amazing authentic belts that were made in Afghanistan. Turning a

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Speaker 1: friendly chat into a business opportunity. Joan asked to see

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Speaker 1: the sample. Once he brought it to Joan, she showed

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Speaker 1: it to Neman Marcus. Nieman Marcus saw the one belt

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Speaker 1: I had, and they ordered forty thousand dollars. With the

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00:23:24,200 --> 00:23:28,239
Speaker 1: best part of a friggin story. They were in a

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00:23:28,320 --> 00:23:34,080
Speaker 1: suitcase that became very hot while traveling, and what happens

379
00:23:34,200 --> 00:23:37,800
Speaker 1: to glue forty years ago, when it became very hot,

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00:23:38,359 --> 00:23:44,040
Speaker 1: it became liquefied, and I received five hundred belts, seven

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00:23:44,119 --> 00:23:49,680
Speaker 1: hundred belts with millions of stones at the bottom of

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Speaker 1: the suitcase, with ten days to get them into Neman Marcus,

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Speaker 1: my husband, and I sat up for twenty four hours,

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Speaker 1: seven days and another seven days and glued back every

385
00:24:07,359 --> 00:24:13,320
Speaker 1: freaking little stone and delivered to Neman Marcus on time.

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00:24:13,960 --> 00:24:17,439
Speaker 1: And that story is stuck with me in terms of

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00:24:17,680 --> 00:24:20,640
Speaker 1: not taking no for an answer my whole life. Joan

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00:24:20,760 --> 00:24:23,760
Speaker 1: completed the order for Neman Marcus and then turned her

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00:24:23,800 --> 00:24:26,840
Speaker 1: focus to Sacks, But after over two decades with them

390
00:24:27,040 --> 00:24:30,439
Speaker 1: and running her own line with stores in West Hampton

391
00:24:30,520 --> 00:24:33,080
Speaker 1: and Aspen, she came to the point where she had

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00:24:33,080 --> 00:24:36,160
Speaker 1: to decide her next move. I was traveling twelve months

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00:24:36,240 --> 00:24:40,159
Speaker 1: a year for them, and I finally said, hey, my

394
00:24:40,280 --> 00:24:42,679
Speaker 1: kids in school. I have never been to a basketball

395
00:24:42,720 --> 00:24:45,960
Speaker 1: game or I've never seen a hockey match. I mean,

396
00:24:46,080 --> 00:24:49,919
Speaker 1: my husband was mister mom. Because I spent all this

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Speaker 1: time traveling, I missed out onso much. I finally said,

398
00:24:54,560 --> 00:24:58,800
Speaker 1: you know what, it's enough. While she was working for Sas,

399
00:24:59,119 --> 00:25:01,719
Speaker 1: she also began to grow her own collection at her

400
00:25:01,760 --> 00:25:05,000
Speaker 1: stores in West Hampton and Aspen. At the time, Italian

401
00:25:05,080 --> 00:25:08,520
Speaker 1: jewelry was just starting to become popular. We were still

402
00:25:08,840 --> 00:25:12,040
Speaker 1: just starting to make it when I found out about

403
00:25:12,080 --> 00:25:16,240
Speaker 1: going to Europe to get Italian jewelry for my own customers.

404
00:25:16,640 --> 00:25:20,800
Speaker 1: Italian jewelry was just happening, and I was the first

405
00:25:21,000 --> 00:25:25,959
Speaker 1: American woman to go into a very small jewelry town

406
00:25:26,400 --> 00:25:31,159
Speaker 1: outside of Milan called Valencopo. That's where all Italian jewelry

407
00:25:31,200 --> 00:25:34,000
Speaker 1: is manufactured. It's a very small town. It's a really

408
00:25:34,000 --> 00:25:39,560
Speaker 1: interesting place, lots of armed guards. And I went by myself.

409
00:25:41,280 --> 00:25:44,560
Speaker 1: I walked in, introduced myself, and because I was still

410
00:25:44,920 --> 00:25:47,400
Speaker 1: kind of poor, I would buy four or five pieces,

411
00:25:47,440 --> 00:25:49,719
Speaker 1: pay for them, go home and sell them, and two

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00:25:49,760 --> 00:25:51,639
Speaker 1: weeks later go back to Italy and buy four or

413
00:25:51,640 --> 00:25:54,240
Speaker 1: five pieces more and go back and sell them, and

414
00:25:54,320 --> 00:25:57,080
Speaker 1: next time buy six pieces more. And I did that

415
00:25:57,200 --> 00:26:01,679
Speaker 1: for a while until I could build up serious inventory.

416
00:26:01,920 --> 00:26:04,239
Speaker 1: Was that simultaneous with the business at SAX or did

417
00:26:04,280 --> 00:26:06,159
Speaker 1: that help you launch out on your own? It was

418
00:26:06,200 --> 00:26:10,040
Speaker 1: simultaneous to SAX, but it is what launched me to

419
00:26:10,119 --> 00:26:14,040
Speaker 1: being able to say to sex eventually, Hey, I love you.

420
00:26:14,119 --> 00:26:17,560
Speaker 1: This has been the best ride of my life, but

421
00:26:17,680 --> 00:26:21,240
Speaker 1: I'm wearing down quickly. How did you think about that change?

422
00:26:21,680 --> 00:26:24,399
Speaker 1: I guess I was excited because Italy was such a

423
00:26:24,400 --> 00:26:28,959
Speaker 1: big part of it. From there, Joan grew her clientele,

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00:26:29,000 --> 00:26:33,240
Speaker 1: which included some huge celebrity names. Then Finally she and

425
00:26:33,280 --> 00:26:36,919
Speaker 1: Alan felt comfortable enough for Allan to leave education and

426
00:26:37,040 --> 00:26:40,960
Speaker 1: help with Joan Boy's jewelry full time. Then my husband

427
00:26:41,800 --> 00:26:45,480
Speaker 1: was a principal, I think for thirty five years before

428
00:26:45,520 --> 00:26:50,040
Speaker 1: we felt comfortable enough for him also to stop teaching.

429
00:26:50,240 --> 00:26:52,640
Speaker 1: And then he came into the business with me. Okay,

430
00:26:52,640 --> 00:26:54,440
Speaker 1: so I want to go back to your career in

431
00:26:54,480 --> 00:26:57,520
Speaker 1: the timeline here. You ran this successful fine jewelry business

432
00:26:57,520 --> 00:27:02,280
Speaker 1: for decades, yes, and then you started a slightly different business,

433
00:27:02,640 --> 00:27:05,720
Speaker 1: the costume jewelry business. How did that start? This is

434
00:27:05,720 --> 00:27:10,359
Speaker 1: going to sound crazy, but real success for me came

435
00:27:11,000 --> 00:27:16,720
Speaker 1: when I was approached at sixty eight to do HSN.

436
00:27:17,720 --> 00:27:21,879
Speaker 1: Mindy Goldman was then the president or the CEO of

437
00:27:22,040 --> 00:27:26,879
Speaker 1: HSN and a very good friend of mine. He owned

438
00:27:26,920 --> 00:27:29,680
Speaker 1: Perry Ellis. He owns Perry Ellis's name is Oscar Felsden

439
00:27:29,760 --> 00:27:31,880
Speaker 1: Christ and Oscar came in to me and my son

440
00:27:31,920 --> 00:27:35,480
Speaker 1: had been pushing me four years. Mom, you had this big,

441
00:27:35,520 --> 00:27:39,960
Speaker 1: over the top personality. Please go on TV, Brett, leave

442
00:27:40,000 --> 00:27:42,959
Speaker 1: me alone. Okay. Oscar comes in, he sits down in

443
00:27:43,000 --> 00:27:45,000
Speaker 1: my store and assphen I had a store and aspen

444
00:27:45,400 --> 00:27:47,399
Speaker 1: and he said, you know, why do you have a

445
00:27:47,560 --> 00:27:50,000
Speaker 1: very big personality, and I have somebody I want you

446
00:27:50,040 --> 00:27:54,440
Speaker 1: to meet. Mindy Grossman calls me and I set up.

447
00:27:54,640 --> 00:27:56,639
Speaker 1: Because I had a small office at the time, I

448
00:27:56,680 --> 00:27:59,440
Speaker 1: wasn't inviting the CEO of a major company to my

449
00:28:00,040 --> 00:28:02,840
Speaker 1: I took as sweet as what was then the Sherry

450
00:28:02,880 --> 00:28:05,880
Speaker 1: Netherlands Hotel, I remember well, and I laid out all

451
00:28:05,920 --> 00:28:09,280
Speaker 1: my real jewelry and she walked in the door. I'll

452
00:28:09,320 --> 00:28:12,199
Speaker 1: never forget this, since she said you start tomorrow. She

453
00:28:12,240 --> 00:28:15,200
Speaker 1: didn't know what a big mouth I had. I started

454
00:28:15,240 --> 00:28:18,359
Speaker 1: my first year and I won Entertainer of the Year

455
00:28:18,680 --> 00:28:22,240
Speaker 1: my first year on HSN, and it was for me

456
00:28:23,840 --> 00:28:28,680
Speaker 1: the beginning really of what I consider people knowing who

457
00:28:28,720 --> 00:28:32,679
Speaker 1: I was. Where do we start? Joone Boyce one in

458
00:28:32,720 --> 00:28:36,400
Speaker 1: a million. She has been designing jewelry for many, many years.

459
00:28:36,440 --> 00:28:39,480
Speaker 1: She started originally or Fine Jewelry collection Socks Fit Avenue,

460
00:28:39,920 --> 00:28:43,920
Speaker 1: opened up her specialty boutiques in the Hamptons and in Aspen.

461
00:28:44,240 --> 00:28:48,720
Speaker 1: Her designs have been featured in numerous numerous magazines and

462
00:28:48,800 --> 00:28:52,200
Speaker 1: jewelry magazines and you name it, and we have rout

463
00:28:52,240 --> 00:29:01,840
Speaker 1: here I'm talking about you. So really, what I'm doing

464
00:29:01,960 --> 00:29:06,680
Speaker 1: is making a product that women who are hard working

465
00:29:06,800 --> 00:29:10,040
Speaker 1: women and have children to support, they still want to

466
00:29:10,080 --> 00:29:12,440
Speaker 1: look good and feel fabulous. They have the ability to

467
00:29:12,520 --> 00:29:15,120
Speaker 1: do it, and that's the part that really makes me happy.

468
00:29:15,400 --> 00:29:19,080
Speaker 1: But I never looked at it as just selling. I

469
00:29:19,160 --> 00:29:21,920
Speaker 1: wanted to get in there and make these women who

470
00:29:22,000 --> 00:29:24,560
Speaker 1: are home, A lot of them were ill, a lot

471
00:29:24,600 --> 00:29:27,880
Speaker 1: of them can't get out. I wanted to make them

472
00:29:27,920 --> 00:29:31,160
Speaker 1: feel entertained and to feel good about themselves, and to

473
00:29:31,200 --> 00:29:33,880
Speaker 1: make them feel Yes, if I put that brooch on

474
00:29:34,000 --> 00:29:37,360
Speaker 1: my pajamas and sit up in bed a little taller

475
00:29:37,360 --> 00:29:40,160
Speaker 1: and a little stronger, my husband's going to come in

476
00:29:40,200 --> 00:29:43,000
Speaker 1: tonight and see a whole new me. And that meant

477
00:29:43,000 --> 00:29:46,200
Speaker 1: a lot to me. And I said, you know what,

478
00:29:46,240 --> 00:29:50,080
Speaker 1: if I want women to feel gorgeous and glamorous, I'm

479
00:29:50,120 --> 00:29:53,840
Speaker 1: already sixty eight pushing seventy, so I know that most

480
00:29:53,880 --> 00:29:55,520
Speaker 1: of the women who are going to follow me or

481
00:29:55,560 --> 00:29:58,400
Speaker 1: watch me are not going to be twenty. I said,

482
00:29:58,400 --> 00:30:00,440
Speaker 1: what is a seventy year old woman want to do?

483
00:30:00,520 --> 00:30:04,960
Speaker 1: She wants to look glamorous and gorgeous still, but most

484
00:30:05,000 --> 00:30:07,920
Speaker 1: of all with that, what do we need? We need comfort.

485
00:30:09,280 --> 00:30:11,760
Speaker 1: So what I became known for was making these gorgeous

486
00:30:11,760 --> 00:30:16,160
Speaker 1: glamorous shoes that had these thick padding. And I was

487
00:30:16,520 --> 00:30:22,160
Speaker 1: very fortunate that I met some really fabulous through originally HSN,

488
00:30:22,200 --> 00:30:26,000
Speaker 1: who introduced me to some wonderful vendors and then I

489
00:30:26,200 --> 00:30:33,360
Speaker 1: met through them my shoe manufacturer Paul, who I fell

490
00:30:33,640 --> 00:30:37,800
Speaker 1: in love with and I ended up with the most

491
00:30:38,280 --> 00:30:42,720
Speaker 1: remarkable shoe business. So was your line on HSN? Was

492
00:30:42,760 --> 00:30:45,480
Speaker 1: it successful? Right away? You branded out? You mean you

493
00:30:45,520 --> 00:30:48,880
Speaker 1: branched out bigger than jewelry? Yes? Had that always been

494
00:30:48,920 --> 00:30:52,400
Speaker 1: the goal, not their goal, my goal. They didn't know

495
00:30:52,440 --> 00:30:56,080
Speaker 1: about it. But I kind of got stuck in a

496
00:30:56,160 --> 00:31:00,920
Speaker 1: rut and wanted to open my horizons and challenge myself.

497
00:31:01,280 --> 00:31:05,120
Speaker 1: So what was that switch from HSN to JTV. That

498
00:31:05,440 --> 00:31:09,360
Speaker 1: was a combination of a lot of things, of QVC

499
00:31:10,160 --> 00:31:15,520
Speaker 1: taking over HSN and I just they knew it was

500
00:31:15,560 --> 00:31:17,760
Speaker 1: time and I knew it was time, and we just

501
00:31:18,040 --> 00:31:22,880
Speaker 1: mutually agreed that this was. So now I'm pushing eighty

502
00:31:23,760 --> 00:31:27,360
Speaker 1: when this happens, and I said, Joan Boyce, are you

503
00:31:27,600 --> 00:31:31,840
Speaker 1: still doing this? And here I am, I'm still doing it.

504
00:31:31,840 --> 00:31:34,960
Speaker 1: So you are making new big business decisions at eighty

505
00:31:35,160 --> 00:31:37,960
Speaker 1: at eighty years old from her time when you started

506
00:31:38,000 --> 00:31:42,200
Speaker 1: in TV to now, Joan has always been a magnetic personality.

507
00:31:43,080 --> 00:31:46,520
Speaker 1: Her shift to include accessible jewelry in her repertoire has

508
00:31:46,600 --> 00:31:49,200
Speaker 1: led her to become a household name for many women.

509
00:31:49,720 --> 00:31:52,760
Speaker 1: Please God, if my body holds up, I'm going to

510
00:31:52,800 --> 00:31:56,720
Speaker 1: be one hundred years old. I'm going to be hawking

511
00:31:56,880 --> 00:31:58,920
Speaker 1: something somewhere. Yeah, where are we going to take the

512
00:31:58,920 --> 00:32:02,800
Speaker 1: business in the next twenty years? Oh my gosh, I

513
00:32:02,880 --> 00:32:04,880
Speaker 1: thought I was ready. I swear to you to give

514
00:32:04,880 --> 00:32:07,640
Speaker 1: it up. And then I said to myself and guys,

515
00:32:07,680 --> 00:32:11,000
Speaker 1: please don't judge me harshly when I say this. Oh boy,

516
00:32:11,040 --> 00:32:14,400
Speaker 1: I'm almost afraid to say this. But I never played tennis,

517
00:32:14,400 --> 00:32:16,240
Speaker 1: and I never played golf, and I don't want to

518
00:32:16,240 --> 00:32:19,479
Speaker 1: play canesta and bridge. So I said to myself, what

519
00:32:19,520 --> 00:32:21,640
Speaker 1: the heck am I going to do with myself all day?

520
00:32:22,440 --> 00:32:24,960
Speaker 1: I am going to be the most boring human being

521
00:32:25,000 --> 00:32:29,520
Speaker 1: on the face of the earth. So until I figure

522
00:32:29,560 --> 00:32:32,040
Speaker 1: that out, I think I'm going to continue to work.

523
00:32:32,200 --> 00:32:36,200
Speaker 1: And of course I love mentoring and I love helping

524
00:32:36,240 --> 00:32:40,160
Speaker 1: young people get started. At the center of much of

525
00:32:40,160 --> 00:32:44,800
Speaker 1: her work was women, from her time teaching to fostering

526
00:32:45,400 --> 00:32:48,960
Speaker 1: to owning a business in a largely female field. Joan

527
00:32:49,080 --> 00:32:52,360
Speaker 1: always made a point to mentor other women. As a

528
00:32:52,400 --> 00:32:55,720
Speaker 1: business woman in the nineteen sixties and seventies, she knew

529
00:32:55,760 --> 00:32:59,040
Speaker 1: firsthand what it felt like to be taken less seriously

530
00:32:59,160 --> 00:33:06,760
Speaker 1: than her male parts. All women want to hear that

531
00:33:06,840 --> 00:33:09,560
Speaker 1: we're not second class citizens, that we can do anything

532
00:33:09,600 --> 00:33:14,760
Speaker 1: we set out to do. And they formed their own

533
00:33:14,920 --> 00:33:17,600
Speaker 1: like we had our own club. I mean, there were

534
00:33:18,880 --> 00:33:22,720
Speaker 1: a lot of women who communicate with each other on

535
00:33:22,880 --> 00:33:27,520
Speaker 1: Facebook and Instagram who are so supportive of each other.

536
00:33:27,880 --> 00:33:31,880
Speaker 1: I mean, it is amazing. There was really nothing in

537
00:33:31,920 --> 00:33:35,120
Speaker 1: eleven years that I've or twelve years that I've done this,

538
00:33:35,880 --> 00:33:39,120
Speaker 1: that I could say was not women really loving and

539
00:33:39,160 --> 00:33:45,280
Speaker 1: supporting each other, and men too and being wonderfully supportive

540
00:33:45,320 --> 00:33:48,520
Speaker 1: of each It became like a It becomes like a family.

541
00:33:48,560 --> 00:33:50,360
Speaker 1: That's all I can say. Do you think there was

542
00:33:50,440 --> 00:33:52,640
Speaker 1: one moment. I'm sure there were many moments, but one

543
00:33:52,640 --> 00:33:56,000
Speaker 1: moment in particular where you felt like, Oh, this thing

544
00:33:56,040 --> 00:33:58,880
Speaker 1: that's happening to me, this is going to be a

545
00:33:58,960 --> 00:34:02,680
Speaker 1: career killer, deal killer, you know whatever, and then turned

546
00:34:02,680 --> 00:34:05,240
Speaker 1: out to be actually an attribute. I can't think of

547
00:34:05,360 --> 00:34:08,239
Speaker 1: one particular incident, but I'm going to tell you I've

548
00:34:08,360 --> 00:34:10,920
Speaker 1: had that feeling every day. I mean, there's always a

549
00:34:11,000 --> 00:34:14,240
Speaker 1: crisis a day. And I'm going to tell you there's

550
00:34:14,440 --> 00:34:17,279
Speaker 1: a book and I only read the first page and

551
00:34:17,320 --> 00:34:21,280
Speaker 1: it changed my life. And the book is called Blink

552
00:34:21,800 --> 00:34:26,799
Speaker 1: by Malcolm Gladwell, and what he says basically is what

553
00:34:26,880 --> 00:34:33,240
Speaker 1: I live by women and men, but women particularly. Trust

554
00:34:33,640 --> 00:34:37,600
Speaker 1: your gut is what this book says. If you think

555
00:34:37,800 --> 00:34:41,800
Speaker 1: somebody is not honest and you don't get a good feeling,

556
00:34:42,239 --> 00:34:48,200
Speaker 1: you are right. Why do we question ourselves there? Why

557
00:34:48,280 --> 00:34:53,359
Speaker 1: don't we just accept that this is what our gut

558
00:34:53,400 --> 00:34:58,360
Speaker 1: tells us, that we are smart, We've been around the block.

559
00:34:59,400 --> 00:35:04,160
Speaker 1: Something in he says, No, it's no should I do it?

560
00:35:04,320 --> 00:35:06,759
Speaker 1: I mean we all do that. But I am now

561
00:35:06,800 --> 00:35:10,400
Speaker 1: telling you that what your gut says to you is

562
00:35:10,640 --> 00:35:14,759
Speaker 1: ninety nine point nine percent what is the truth. And

563
00:35:14,840 --> 00:35:19,040
Speaker 1: if I could incentivize or motivate one person out there

564
00:35:19,120 --> 00:35:23,440
Speaker 1: listening to this who says to themselves, gee, maybe I

565
00:35:23,480 --> 00:35:26,000
Speaker 1: ought to pick my tushy up off the couch or

566
00:35:26,040 --> 00:35:30,759
Speaker 1: off that chair and go and try to do what

567
00:35:30,920 --> 00:35:34,239
Speaker 1: I really want to do. I know you hear it

568
00:35:34,320 --> 00:35:38,200
Speaker 1: from everybody, but I'm an example of someone who's done it,

569
00:35:39,160 --> 00:35:44,520
Speaker 1: who's had to work for every single thing that I've gotten,

570
00:35:46,080 --> 00:35:49,560
Speaker 1: and would gladly have the opportunity to do it over again.

571
00:35:59,360 --> 00:36:03,000
Speaker 1: During my I had the opportunity to bring Joanes's husband

572
00:36:03,080 --> 00:36:07,040
Speaker 1: of well over fifty years into the conversation. Given his

573
00:36:07,200 --> 00:36:11,080
Speaker 1: constant support and contributions to Joan's business, I wanted to

574
00:36:11,120 --> 00:36:13,799
Speaker 1: get his perspective of all the ups and downs and

575
00:36:13,920 --> 00:36:17,800
Speaker 1: of course the pivots. This is the first interview Alan

576
00:36:17,840 --> 00:36:21,080
Speaker 1: has ever given, and here's a snippet of our conversation.

577
00:36:22,640 --> 00:36:24,960
Speaker 1: My name is Alan Boyce. What did I do? I

578
00:36:25,040 --> 00:36:31,239
Speaker 1: do what Joan does. I support her whatever the business needs.

579
00:36:31,239 --> 00:36:33,040
Speaker 1: You know, if we have a small business, So what

580
00:36:33,160 --> 00:36:37,640
Speaker 1: a small business? There's no special job. I was an

581
00:36:37,640 --> 00:36:45,160
Speaker 1: administrative for twenty five years and a teacher for maybe

582
00:36:45,440 --> 00:36:48,319
Speaker 1: thirteen years. So how did you make that decision to

583
00:36:48,440 --> 00:36:51,800
Speaker 1: leave leave the business? Because as a principal, it was

584
00:36:51,840 --> 00:36:55,520
Speaker 1: a tough job in New York City and it really

585
00:36:55,760 --> 00:37:01,440
Speaker 1: burnt me out. When I left education, I was going

586
00:37:01,480 --> 00:37:03,760
Speaker 1: to join the business because I had been going in

587
00:37:03,840 --> 00:37:08,239
Speaker 1: anyway all through the years, Like when I got off

588
00:37:08,239 --> 00:37:12,520
Speaker 1: from school, I would come to the office. So I've

589
00:37:12,520 --> 00:37:16,759
Speaker 1: always been into business, So it's not like coming into

590
00:37:16,760 --> 00:37:20,160
Speaker 1: something new or coming into something learning something that I

591
00:37:20,200 --> 00:37:23,520
Speaker 1: didn't know. Joan said that for the years that she

592
00:37:23,640 --> 00:37:26,200
Speaker 1: traveled so much, she said that you were really mister mom,

593
00:37:26,719 --> 00:37:30,880
Speaker 1: taking on a lot of the responsibility that was probably

594
00:37:30,920 --> 00:37:34,160
Speaker 1: not that common at the time. Was it a natural

595
00:37:34,200 --> 00:37:37,400
Speaker 1: role for you? It was a natural role. Yeah. I

596
00:37:37,440 --> 00:37:39,960
Speaker 1: loved the house, I loved the garden. So there's a

597
00:37:40,000 --> 00:37:43,120
Speaker 1: lot of things I like to do domestically. So it

598
00:37:43,160 --> 00:37:46,160
Speaker 1: wasn't hard to encourage me to be missed the mall,

599
00:37:46,600 --> 00:37:50,680
Speaker 1: you know, because I enjoyed it. We got negative responses,

600
00:37:50,719 --> 00:37:54,200
Speaker 1: but we also got very positive responses, and I would

601
00:37:54,239 --> 00:37:58,200
Speaker 1: say we got more positive responses then we did negative responses.

602
00:37:58,960 --> 00:38:02,920
Speaker 1: And once people get to know us, they wanted to

603
00:38:02,960 --> 00:38:08,200
Speaker 1: befriend us. But we know we had we had tough times,

604
00:38:08,200 --> 00:38:11,399
Speaker 1: but I would say most of our time, ninety five

605
00:38:11,440 --> 00:38:15,080
Speaker 1: percent of our times were great times. But Joan was

606
00:38:15,640 --> 00:38:19,080
Speaker 1: she was amazing. I mean she had just drive. She

607
00:38:19,120 --> 00:38:24,520
Speaker 1: would go to Europe, come back, we would do shows.

608
00:38:25,040 --> 00:38:29,640
Speaker 1: I mean her energy was boundless. Did you think were

609
00:38:29,680 --> 00:38:33,680
Speaker 1: there moments for you along the way where you felt like, ugh,

610
00:38:33,840 --> 00:38:36,279
Speaker 1: this is an insurmountable problem, like I don't know how

611
00:38:36,280 --> 00:38:38,239
Speaker 1: we're gonna get out of this one. And then it

612
00:38:38,360 --> 00:38:41,439
Speaker 1: ended up turning into something really positive. Yes, I think

613
00:38:41,480 --> 00:38:45,880
Speaker 1: most of our problems turned in to not to be

614
00:38:46,600 --> 00:38:49,839
Speaker 1: problems that would threaten us that much that we would

615
00:38:49,880 --> 00:38:52,920
Speaker 1: thought that we would lose their business. We used to

616
00:38:53,440 --> 00:38:55,839
Speaker 1: I used to have us saying when things got tough,

617
00:38:56,040 --> 00:39:02,040
Speaker 1: let's float, you know, just let them lie and let's

618
00:39:02,080 --> 00:39:06,759
Speaker 1: continue like they didn't exist for a while, so as

619
00:39:06,800 --> 00:39:09,120
Speaker 1: to take the pressure off. Because business there's a lot

620
00:39:09,160 --> 00:39:12,400
Speaker 1: of pressures in business, and we've seen them over the years,

621
00:39:12,960 --> 00:39:17,720
Speaker 1: and you know we've overcome them and that we survived.

622
00:39:17,960 --> 00:39:20,240
Speaker 1: So without him, I don't think I would be here today.

623
00:39:20,280 --> 00:39:22,120
Speaker 1: I mean, I definitely would not be in the position

624
00:39:22,160 --> 00:39:25,200
Speaker 1: I'm in today if he hadn't totally supported me. And

625
00:39:25,239 --> 00:39:27,160
Speaker 1: he's the one who gave me the name of my business.

626
00:39:27,239 --> 00:39:29,840
Speaker 1: Tell them how you did that well. Joan wanted to

627
00:39:29,920 --> 00:39:34,319
Speaker 1: name the business after me. I said, no, Joe, it's

628
00:39:34,360 --> 00:39:36,880
Speaker 1: going to be your business. We're going to name the

629
00:39:36,880 --> 00:39:42,280
Speaker 1: business after you. And we named the business Young Voice Limited,

630
00:39:43,239 --> 00:39:45,719
Speaker 1: And they made her president of the company. That was

631
00:39:45,800 --> 00:39:49,920
Speaker 1: the best decision, right. I wanted her to be the leader,

632
00:39:50,360 --> 00:39:53,400
Speaker 1: which she was because we had staffs. We had staffs

633
00:39:53,400 --> 00:39:56,359
Speaker 1: in West Hampton, we had staffs and asked from all

634
00:39:56,400 --> 00:40:00,000
Speaker 1: over stamps in Manhattan, and she had to be the lead.

635
00:40:00,680 --> 00:40:06,000
Speaker 1: You know, she's a tremendous salesperson. She can sell you. Well.

636
00:40:06,040 --> 00:40:11,120
Speaker 1: I won't say ice to an Eskimo, but Joan is

637
00:40:11,160 --> 00:40:15,759
Speaker 1: a She's a I can't even know. I can't even

638
00:40:15,800 --> 00:40:20,040
Speaker 1: express what kind of salesperson that she is. Let's sell

639
00:40:20,160 --> 00:40:24,040
Speaker 1: she connects with people. Is there anything I haven't asked

640
00:40:24,080 --> 00:40:30,080
Speaker 1: you that we should talk about. She's just an amazing woman. Really,

641
00:40:30,280 --> 00:40:34,040
Speaker 1: I love you, Thank you, Thank you so much. This

642
00:40:34,120 --> 00:40:38,880
Speaker 1: has been so interesting and inspiring and really really appreciate

643
00:40:38,920 --> 00:40:43,840
Speaker 1: you both doing this interview. Thank you for listening to

644
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Speaker 1: this episode of She Pivots, where I talk with women

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Speaker 1: about how their experiences and significant personal events led to

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Speaker 1: their pivot and eventually their success. To learn more about

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Speaker 1: our guests, follow us on Instagram at she Pivots the podcast.

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Speaker 1: Leave a rating in comment if you enjoyed this episode

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Speaker 1: wherever you listen to podcasts to help others learn about it.

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Speaker 1: A special thank you to our partner Marie Claire and

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Speaker 1: the team that made this episode possible. Talk to you

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