1 00:00:00,200 --> 00:00:01,840 Speaker 1: My next guest. His name is Benny Peugh. 2 00:00:01,920 --> 00:00:05,800 Speaker 2: He's a respected entertainment industry veteran of decades of experience 3 00:00:05,840 --> 00:00:08,440 Speaker 2: propelling the careers of some of the leading superstars. When 4 00:00:08,480 --> 00:00:12,360 Speaker 2: I say superstars, I don't mince words, including Jay z Rihanna, 5 00:00:12,560 --> 00:00:17,599 Speaker 2: Kanye West, Travis Scott, Future, DJ Khaled, and twenty one Savage. 6 00:00:17,680 --> 00:00:20,160 Speaker 2: He has left an indelible mark on the music industry, 7 00:00:20,200 --> 00:00:23,520 Speaker 2: holding the executive roles at labels like Motown, def Jam, 8 00:00:24,120 --> 00:00:27,440 Speaker 2: Epic Records, MBC Records, rock Nation. That's when he called 9 00:00:27,480 --> 00:00:28,560 Speaker 2: me and said he was doing rock Nation. 10 00:00:28,640 --> 00:00:29,960 Speaker 1: I tried to Rock. 11 00:00:29,880 --> 00:00:33,600 Speaker 2: Nation for before ultimately deciding to pivot to This is 12 00:00:33,600 --> 00:00:36,519 Speaker 2: why he's on the show, pivoting to entrepreneurship, because that's 13 00:00:36,560 --> 00:00:39,360 Speaker 2: what money Making Conversation Master Class is all about, not 14 00:00:39,400 --> 00:00:41,800 Speaker 2: getting so much locked in and what you're doing, but 15 00:00:41,920 --> 00:00:44,440 Speaker 2: what you're capable of doing for your own personal dream. 16 00:00:45,120 --> 00:00:48,560 Speaker 2: Over two years later, Ben and Peughe's multi multi tiered 17 00:00:48,800 --> 00:00:54,400 Speaker 2: entertainment company Diverse. Diverse Media is home to record labels, distribution, platform, 18 00:00:54,480 --> 00:00:57,440 Speaker 2: publishing management and more. Please welcome to the Money Making 19 00:00:57,480 --> 00:01:03,720 Speaker 2: Conversations Mathterclass. The CEO Bennie People. How you doing my friend, 20 00:01:03,920 --> 00:01:04,679 Speaker 2: are you man? 21 00:01:05,319 --> 00:01:06,040 Speaker 1: You know Bennie. 22 00:01:06,080 --> 00:01:08,160 Speaker 2: It's first of all, let me just tell you why 23 00:01:08,160 --> 00:01:11,200 Speaker 2: Bennie is so special to me. Steve Harvey, Now he 24 00:01:11,319 --> 00:01:14,600 Speaker 2: gave us our first record deal way back in two 25 00:01:14,640 --> 00:01:15,880 Speaker 2: thousand and one or two. 26 00:01:16,160 --> 00:01:18,759 Speaker 1: Man, listen, that is a real story too. Man. 27 00:01:19,360 --> 00:01:23,119 Speaker 3: You guys, one thing I will say about you and 28 00:01:23,160 --> 00:01:25,600 Speaker 3: Steve is that you know, there's no secret on why 29 00:01:25,640 --> 00:01:28,440 Speaker 3: you guys are successful because you know, I've been in 30 00:01:28,720 --> 00:01:31,600 Speaker 3: as I started my career in Motown Records. 31 00:01:31,600 --> 00:01:33,039 Speaker 1: So I was blessed. 32 00:01:32,600 --> 00:01:36,720 Speaker 3: To start my introduction into the music business and a 33 00:01:36,920 --> 00:01:39,240 Speaker 3: black owned company right right, which is different. 34 00:01:39,560 --> 00:01:40,880 Speaker 1: Everyone's journey is different. 35 00:01:40,959 --> 00:01:44,160 Speaker 3: But one thing that I feel blessed was is that 36 00:01:44,280 --> 00:01:47,440 Speaker 3: you know, they made us work hard. You know how 37 00:01:47,480 --> 00:01:49,560 Speaker 3: it is when we with us right, right. But they 38 00:01:49,600 --> 00:01:52,720 Speaker 3: taught me a lot, and they wouldn't allow me to fail. 39 00:01:52,920 --> 00:01:53,040 Speaker 1: Right. 40 00:01:53,320 --> 00:01:55,040 Speaker 3: They made me work and wouldn't allow me to fail. 41 00:01:55,160 --> 00:01:57,320 Speaker 3: They made me work, allow me to fail. 42 00:01:57,600 --> 00:01:57,800 Speaker 1: Right. 43 00:01:58,400 --> 00:02:01,080 Speaker 3: But when I when I met you and Steve, I saw, 44 00:02:01,240 --> 00:02:05,680 Speaker 3: like you know, the connection and the love and the driving, 45 00:02:05,720 --> 00:02:09,320 Speaker 3: the determination, and one thing that you guys always had 46 00:02:09,400 --> 00:02:11,840 Speaker 3: was foresight and vision. So to see where you both 47 00:02:11,880 --> 00:02:12,960 Speaker 3: are isn't a surprise to me. 48 00:02:13,160 --> 00:02:14,040 Speaker 1: Thank you because you're all with. 49 00:02:14,120 --> 00:02:17,919 Speaker 3: Some tight top dress, yell super clean. 50 00:02:18,560 --> 00:02:21,280 Speaker 1: I ain't yo. You'all remind me of jam and Lewis. 51 00:02:21,280 --> 00:02:24,400 Speaker 1: Hey may you remind me? Like I'm not gonna drop it. 52 00:02:24,400 --> 00:02:26,240 Speaker 1: I'm not gonna drop none of the words. I gotta 53 00:02:26,240 --> 00:02:27,680 Speaker 1: get to people. Oh, I got to get to people 54 00:02:27,760 --> 00:02:28,680 Speaker 1: a little bit about you know. 55 00:02:28,680 --> 00:02:30,480 Speaker 3: I hear you all that money making and all that 56 00:02:30,520 --> 00:02:33,160 Speaker 3: good good, all that good talk, but they don't know. Man, 57 00:02:33,200 --> 00:02:36,320 Speaker 3: You're a real one and you know what you talk 58 00:02:36,480 --> 00:02:40,280 Speaker 3: is really what you're about. So I'm so excited to 59 00:02:40,320 --> 00:02:42,919 Speaker 3: be here and just you know, be able to speak 60 00:02:42,919 --> 00:02:45,120 Speaker 3: to your audience and that you're extending, you know, an 61 00:02:45,120 --> 00:02:47,320 Speaker 3: opportunity for the to do this with you. 62 00:02:47,360 --> 00:02:48,400 Speaker 1: So appreciate your brother. 63 00:02:48,520 --> 00:02:54,320 Speaker 2: We know, Benny, the the the the ability to communicates 64 00:02:54,440 --> 00:02:57,359 Speaker 2: always been your skill set, you know which I mean. 65 00:02:57,400 --> 00:02:59,600 Speaker 2: I met him in the l A, I met him 66 00:02:59,600 --> 00:03:01,799 Speaker 2: and your I met him in Las Vegas, I met 67 00:03:01,840 --> 00:03:04,239 Speaker 2: him in Atlanta, I met him in New York City. 68 00:03:04,680 --> 00:03:08,080 Speaker 2: But it's always consistent. Your tone and your personality has 69 00:03:08,080 --> 00:03:12,200 Speaker 2: always been consistent. Is that intentional? Are you have a 70 00:03:12,200 --> 00:03:15,720 Speaker 2: clear understanding that people what they expect that you should 71 00:03:15,720 --> 00:03:16,519 Speaker 2: be delivering that. 72 00:03:17,240 --> 00:03:19,880 Speaker 3: So it all starts for me. It started at home. 73 00:03:20,120 --> 00:03:22,040 Speaker 3: You know, my parents would never allow us to speak 74 00:03:22,080 --> 00:03:26,440 Speaker 3: what I had down in eyes down, never did that. Then, 75 00:03:26,560 --> 00:03:31,280 Speaker 3: as you know, we were being reared, realized the value 76 00:03:31,320 --> 00:03:34,680 Speaker 3: of what we say is what we mean, right, and 77 00:03:34,760 --> 00:03:36,160 Speaker 3: you know, all of those things. We came from a 78 00:03:36,200 --> 00:03:39,080 Speaker 3: strong Christian background, Like my mother was a real Christian, 79 00:03:39,120 --> 00:03:41,160 Speaker 3: not like they fake Christians. But you don't know the 80 00:03:41,640 --> 00:03:43,760 Speaker 3: real Bible, you know, the real Bible. Like I never 81 00:03:43,800 --> 00:03:46,040 Speaker 3: saw my mother the pair of jeans or pants because 82 00:03:46,040 --> 00:03:48,240 Speaker 3: there's a scripture somewhere I haven't founded yet in the 83 00:03:48,320 --> 00:03:52,360 Speaker 3: Bible that women and jeans wasn't even around then, but 84 00:03:52,440 --> 00:03:56,080 Speaker 3: there's a scripture that women shouldn't emulate men in any 85 00:03:56,360 --> 00:03:58,560 Speaker 3: But you know, I'm sure your audience, the good old 86 00:03:58,800 --> 00:04:03,280 Speaker 3: Baptist Christian women and men understand that. And so we 87 00:04:03,880 --> 00:04:07,160 Speaker 3: grew up in a very you know, devowed household in 88 00:04:07,160 --> 00:04:10,320 Speaker 3: that respect. But I think what was really important for 89 00:04:10,400 --> 00:04:14,040 Speaker 3: me and identification was the fact that I started delivering 90 00:04:14,080 --> 00:04:17,880 Speaker 3: papers and news newspapers at eleven years old. And what 91 00:04:18,040 --> 00:04:21,440 Speaker 3: you realize in the lessons that were given and dealing 92 00:04:21,480 --> 00:04:24,000 Speaker 3: with adults. Is kind of like now in business managing 93 00:04:24,080 --> 00:04:26,479 Speaker 3: up right, you know, just like can you go to 94 00:04:26,520 --> 00:04:29,880 Speaker 3: a restaurant you eat, believe it or not. The servers 95 00:04:29,880 --> 00:04:32,520 Speaker 3: at a disadvantage because you can always say I don't 96 00:04:32,600 --> 00:04:34,640 Speaker 3: like it, you go to the bathroom and leave. 97 00:04:35,200 --> 00:04:35,400 Speaker 1: Right. 98 00:04:35,800 --> 00:04:37,880 Speaker 3: There's a lot of things that can happen, but you 99 00:04:37,960 --> 00:04:40,359 Speaker 3: already provide the service. So at eleven years old, I 100 00:04:40,400 --> 00:04:43,440 Speaker 3: realized how shifty adults could be. You know, und delivered 101 00:04:43,440 --> 00:04:45,720 Speaker 3: the paper all week and Rain had to get up 102 00:04:45,720 --> 00:04:47,720 Speaker 3: at six in the morning collect day. 103 00:04:47,800 --> 00:04:49,400 Speaker 1: You all know when collect day is. You eat it. 104 00:04:49,440 --> 00:04:51,960 Speaker 3: Never there, they give you a little bit, you gotta 105 00:04:52,000 --> 00:04:55,520 Speaker 3: come back later, come see me on Saturday, or like 106 00:04:55,600 --> 00:04:58,520 Speaker 3: you know what. They disappeared for three or four weeks. 107 00:04:59,000 --> 00:05:02,960 Speaker 3: So at that point I realized, you know, I wasn't 108 00:05:03,000 --> 00:05:05,400 Speaker 3: a child anymore because I was dealing with adults. So 109 00:05:05,680 --> 00:05:08,159 Speaker 3: it's like playing up in basketball, right like you're freshman 110 00:05:08,200 --> 00:05:12,640 Speaker 3: playing with the seniors. So ultimately, I never really dealt 111 00:05:12,640 --> 00:05:16,880 Speaker 3: with kids my age in that aspect because I was always, 112 00:05:17,320 --> 00:05:20,600 Speaker 3: you know, dealing with adults. So I learned how to 113 00:05:20,760 --> 00:05:24,479 Speaker 3: customize myself in situations going up and down. 114 00:05:24,600 --> 00:05:28,560 Speaker 2: Absolutely. The interesting thing about just having you on the show. 115 00:05:28,560 --> 00:05:30,160 Speaker 2: We're going to talk a little bit about your book 116 00:05:30,839 --> 00:05:34,000 Speaker 2: that's coming out in September. Yes, sir, in just that 117 00:05:34,120 --> 00:05:36,640 Speaker 2: note right there. Why are you writing a book, Bennibut? 118 00:05:38,920 --> 00:05:40,760 Speaker 1: So there's a story behind that. 119 00:05:40,880 --> 00:05:43,280 Speaker 3: I never had aspirations on doing a book, but on 120 00:05:44,680 --> 00:05:48,279 Speaker 3: August thirty first, I was in a near death car accident. 121 00:05:48,880 --> 00:05:52,400 Speaker 3: August twenty second, I took my son to boarding school. 122 00:05:52,440 --> 00:05:59,480 Speaker 3: He went to IMG and braiding in Florida, And on 123 00:05:59,520 --> 00:06:03,279 Speaker 3: the twenty of August, a friend of mine called me 124 00:06:03,320 --> 00:06:05,960 Speaker 3: in the office and he asked me if I wanted 125 00:06:05,960 --> 00:06:07,960 Speaker 3: to go to a barbecue, and I told him yes. 126 00:06:09,880 --> 00:06:12,360 Speaker 3: The next day, he called me on Wednesday and asked 127 00:06:12,360 --> 00:06:16,559 Speaker 3: me if I was still coming. That Thursday, he calls 128 00:06:16,600 --> 00:06:19,599 Speaker 3: me again and asked me if I'm still coming. That 129 00:06:19,720 --> 00:06:24,839 Speaker 3: Saturday morning, I took a flight from New Jersey down 130 00:06:24,960 --> 00:06:31,920 Speaker 3: to Charlotte, North Carolina, and from Charlotte, I drove to Columbia, 131 00:06:33,160 --> 00:06:37,440 Speaker 3: South Carolina to visit my sister and my nephews and 132 00:06:37,640 --> 00:06:41,039 Speaker 3: spend some time with them while they were playing football. 133 00:06:41,680 --> 00:06:45,880 Speaker 3: My sister and I we drove from Colombia to Orangeburg 134 00:06:46,240 --> 00:06:49,160 Speaker 3: to spend some time with my father and celebrated seventeth birthday. 135 00:06:49,400 --> 00:06:52,480 Speaker 3: I spent a little time with my mother, who has Alzheimer's. 136 00:06:53,920 --> 00:06:55,640 Speaker 3: My friend calls me again and asks me if it's 137 00:06:55,640 --> 00:06:59,880 Speaker 3: still coming. On the thirty first, I drive from Colombia 138 00:07:01,600 --> 00:07:04,960 Speaker 3: to Charlotte to take a flight back to New York. 139 00:07:05,520 --> 00:07:07,920 Speaker 3: It was a misty rain that day, so the flight 140 00:07:08,040 --> 00:07:11,800 Speaker 3: was delayed. Get on the plane, fly back to New York. 141 00:07:11,800 --> 00:07:13,000 Speaker 3: I'm about an hour and a half late. 142 00:07:13,040 --> 00:07:13,280 Speaker 1: Now. 143 00:07:14,000 --> 00:07:16,160 Speaker 3: I call my wife and let her know I'm going 144 00:07:16,240 --> 00:07:18,440 Speaker 3: to be late because the flight was delayed and I 145 00:07:18,480 --> 00:07:23,600 Speaker 3: had a meeting in New York City. In Manhattan. Driving home, 146 00:07:23,640 --> 00:07:26,120 Speaker 3: my friend calls. He asked me, are you still coming? 147 00:07:26,160 --> 00:07:28,560 Speaker 3: I said yes, Call my wife, let her know to 148 00:07:28,600 --> 00:07:32,480 Speaker 3: get my youngest daughter, and let her know that we 149 00:07:32,480 --> 00:07:35,920 Speaker 3: weren't going to take the convertible because it seemed like 150 00:07:35,960 --> 00:07:38,320 Speaker 3: it wouldn't be safe with this rain, so we'd take 151 00:07:38,360 --> 00:07:41,240 Speaker 3: the truck picked them up. We drive out the rule 152 00:07:41,240 --> 00:07:44,160 Speaker 3: in New Jersey. We're about twenty minutes out. My friend 153 00:07:44,200 --> 00:07:47,120 Speaker 3: calls me to ask me again, are we coming? I 154 00:07:47,120 --> 00:07:49,520 Speaker 3: said yeah. So finally we get to the house and 155 00:07:49,600 --> 00:07:53,000 Speaker 3: what I thought was just a barbecue, he actually catered 156 00:07:53,000 --> 00:07:56,960 Speaker 3: for the two families, so it was really sweet. Four adults, 157 00:07:57,600 --> 00:08:00,560 Speaker 3: three bottles of wine. He and I we peel off 158 00:08:00,600 --> 00:08:02,200 Speaker 3: out of the living room and we go into the deck. 159 00:08:02,200 --> 00:08:04,760 Speaker 3: It's house is ten thousand square feet, so there's a 160 00:08:04,760 --> 00:08:10,400 Speaker 3: lot of distance. We're sitting on the deck and we're reminiscing. 161 00:08:10,440 --> 00:08:12,920 Speaker 3: I've known him about thirty five years, and you know, 162 00:08:13,080 --> 00:08:15,400 Speaker 3: talking about the good things. A lot of challenges happen 163 00:08:15,440 --> 00:08:19,000 Speaker 3: in his life, challenges happening in my life. That missy 164 00:08:19,040 --> 00:08:21,600 Speaker 3: ring happens again. So I don't know whether he said 165 00:08:21,680 --> 00:08:23,400 Speaker 3: or I said, Well, we both stood up and said, 166 00:08:23,800 --> 00:08:26,480 Speaker 3: you know what, let's go take a ride. He just 167 00:08:26,520 --> 00:08:29,400 Speaker 3: bought a new five point fifty bends. So we walked 168 00:08:29,440 --> 00:08:34,080 Speaker 3: from the deck, through the kitchen into the car port, 169 00:08:34,440 --> 00:08:37,800 Speaker 3: jump in the car, turns on the radio, He backs out, 170 00:08:38,760 --> 00:08:41,840 Speaker 3: jumps out of the car, walks in the house, gets 171 00:08:41,880 --> 00:08:44,880 Speaker 3: a cigar, gets back in the house. Now the women 172 00:08:44,920 --> 00:08:46,319 Speaker 3: and the two kids, they come out. I don't know why 173 00:08:46,360 --> 00:08:48,160 Speaker 3: black people always want to see people pull off, but 174 00:08:48,320 --> 00:08:50,840 Speaker 3: that's what we do, right, We do that in a wave. 175 00:08:51,320 --> 00:08:54,360 Speaker 3: He backs out, drives down his driveway, which is probably 176 00:08:54,360 --> 00:08:56,679 Speaker 3: the length of a New York City block. We get 177 00:08:56,679 --> 00:08:58,240 Speaker 3: to the end of the roadway, he opens the gate. 178 00:08:58,280 --> 00:09:00,600 Speaker 3: It's a two lane roadway and rule New Jersey. He 179 00:09:00,679 --> 00:09:04,480 Speaker 3: literally makes it right and I hear her and the 180 00:09:04,760 --> 00:09:08,160 Speaker 3: car just shoots off. So I'd made a call all day, 181 00:09:08,200 --> 00:09:09,720 Speaker 3: So I pick up my phone and I cut my 182 00:09:09,720 --> 00:09:12,960 Speaker 3: eyes and look at the old Dewan and the cars 183 00:09:12,960 --> 00:09:16,160 Speaker 3: are seventy five miles an hour. So now I cut 184 00:09:16,200 --> 00:09:20,400 Speaker 3: my eyes and I turned my whole head and he's 185 00:09:20,720 --> 00:09:24,160 Speaker 3: out conscious with his foot on the accelerator. So now 186 00:09:24,200 --> 00:09:29,240 Speaker 3: from where we started to impact was half a mile 187 00:09:29,320 --> 00:09:36,520 Speaker 3: without the car moving forward, without a driver. At that point, 188 00:09:36,559 --> 00:09:38,160 Speaker 3: I did what I was always conditioned to do, what 189 00:09:38,160 --> 00:09:40,120 Speaker 3: my mother's always taught us to do, is speak to God. 190 00:09:41,040 --> 00:09:43,280 Speaker 3: And the first thing I said, because I'd seen all 191 00:09:43,280 --> 00:09:45,800 Speaker 3: of my family, obviously my son, saw my sister, my mother, 192 00:09:45,840 --> 00:09:48,520 Speaker 3: and my father, my daughter and my sister standing in 193 00:09:48,559 --> 00:09:51,000 Speaker 3: the yard, I said, Lord, I guess I'm not going 194 00:09:51,040 --> 00:09:54,320 Speaker 3: to see my family anymore. The second thing I said 195 00:09:54,360 --> 00:09:57,760 Speaker 3: to God is Lord, I guess I'm going to see 196 00:09:57,800 --> 00:10:00,839 Speaker 3: you soon. Because now I get a grips my mortality, 197 00:10:00,880 --> 00:10:04,560 Speaker 3: and you realize, like this can't in It can't end good, 198 00:10:04,600 --> 00:10:06,800 Speaker 3: because the car is now without a driver at ninety 199 00:10:06,800 --> 00:10:09,520 Speaker 3: miles an hour. The third thing I do is I 200 00:10:09,559 --> 00:10:12,480 Speaker 3: get mad with God. But I'm glad God didn't get 201 00:10:12,480 --> 00:10:16,400 Speaker 3: mad with me, because I thought about, who's going to 202 00:10:16,440 --> 00:10:19,120 Speaker 3: pour wisdom into my son at this point, who's going 203 00:10:19,160 --> 00:10:21,640 Speaker 3: to marry my two girls, My wife's not prepared for 204 00:10:21,679 --> 00:10:24,360 Speaker 3: this moment, who's going to take care of my mother? 205 00:10:25,640 --> 00:10:28,920 Speaker 3: And most importantly, you know, God, have I known I 206 00:10:28,960 --> 00:10:31,120 Speaker 3: was going to die today, I wouldn't have came to 207 00:10:31,160 --> 00:10:33,880 Speaker 3: this barbecue. As we start veering off the road, we 208 00:10:33,920 --> 00:10:38,160 Speaker 3: start clipping trees and bushes, and every time he would 209 00:10:38,679 --> 00:10:40,719 Speaker 3: take his foot off the car with decelerate, he was 210 00:10:40,760 --> 00:10:44,160 Speaker 3: out right. He was out conscious, gone foot on the 211 00:10:44,200 --> 00:10:48,760 Speaker 3: accelerated car being driven by itself. So at some point 212 00:10:48,760 --> 00:10:50,559 Speaker 3: we hit something in the middle of the road and 213 00:10:50,600 --> 00:10:56,240 Speaker 3: the car just shot across through the opposite side of 214 00:10:56,280 --> 00:10:59,080 Speaker 3: the road and we hit an oak. At ninety miles 215 00:10:59,120 --> 00:11:03,040 Speaker 3: an hour, I sustained a level two concussion L three 216 00:11:03,080 --> 00:11:06,120 Speaker 3: to zero four vertebrate fracture, bulging disc in my back. 217 00:11:07,200 --> 00:11:09,360 Speaker 3: We hit the tree so hard that ilacerated my liver, 218 00:11:09,400 --> 00:11:11,880 Speaker 3: which led me to lead out half the blood in 219 00:11:11,880 --> 00:11:16,760 Speaker 3: my body and the force of the tree and the 220 00:11:16,800 --> 00:11:21,960 Speaker 3: belt restraining me severed two feet of my small intestine, 221 00:11:22,000 --> 00:11:25,760 Speaker 3: and at that moment God put a book inside of 222 00:11:25,800 --> 00:11:30,160 Speaker 3: me called on Impact, which takes you through my journey 223 00:11:30,320 --> 00:11:34,360 Speaker 3: from eleven years old delivering newspapers to modern day. An 224 00:11:34,360 --> 00:11:38,520 Speaker 3: Impact is an acronym. It's that stands for intuition, mastery, pivot, authenticity, 225 00:11:38,520 --> 00:11:41,280 Speaker 3: connection and teamwork. And at the end of each chapter 226 00:11:41,360 --> 00:11:43,680 Speaker 3: is a hit list that the reader can apply to 227 00:11:43,720 --> 00:11:47,480 Speaker 3: themselves and say, pretty much, if Benny could do it, 228 00:11:47,840 --> 00:11:50,400 Speaker 3: I can do it too. And that is what led 229 00:11:50,440 --> 00:11:54,120 Speaker 3: me to this point in the pivot aspect of moving 230 00:11:54,160 --> 00:11:56,640 Speaker 3: forward in a different direction in my life. 231 00:11:56,760 --> 00:11:59,400 Speaker 2: Fear is a good thing because unknown is a good thing. 232 00:11:59,480 --> 00:12:01,320 Speaker 2: I always tell people we live a life of being 233 00:12:01,320 --> 00:12:04,240 Speaker 2: too comfortable. And if you live that comfortable life, are 234 00:12:04,280 --> 00:12:06,400 Speaker 2: you happy with that comfortable life? When I say that, 235 00:12:06,440 --> 00:12:08,120 Speaker 2: I'm not talking about just a job. I'm talking about 236 00:12:08,120 --> 00:12:11,000 Speaker 2: a relationship. I'm talking about where you're living. I'm talking 237 00:12:11,000 --> 00:12:13,040 Speaker 2: about the call your driving, the clothes you're wearing. Are 238 00:12:13,080 --> 00:12:16,160 Speaker 2: you're comfortable walking out that front door. Are you comfortable 239 00:12:16,440 --> 00:12:18,920 Speaker 2: sitting at that desk and where you're working? If not, 240 00:12:19,600 --> 00:12:21,960 Speaker 2: then you need to pivot and when you pivot, there 241 00:12:22,000 --> 00:12:24,840 Speaker 2: are no guarantees the beauty of your life. Up to 242 00:12:24,880 --> 00:12:28,640 Speaker 2: that point, when you were with your friend driving down 243 00:12:28,640 --> 00:12:31,120 Speaker 2: the road, everything was normal. 244 00:12:31,400 --> 00:12:32,840 Speaker 1: You live in a normal life. 245 00:12:33,559 --> 00:12:36,320 Speaker 2: When you looked over there and saw he was unconscious 246 00:12:36,559 --> 00:12:39,480 Speaker 2: ninety miles an hour, those few seconds, you had to 247 00:12:39,520 --> 00:12:43,880 Speaker 2: think everything was abnormal, everything was against the trend and 248 00:12:43,920 --> 00:12:48,080 Speaker 2: so but at that impact it had to be. Everything 249 00:12:48,160 --> 00:12:51,520 Speaker 2: was in slow motion, if I that's how it really 250 00:12:51,559 --> 00:12:54,880 Speaker 2: does happen, in slow motion. And because I've been there, 251 00:12:54,920 --> 00:12:57,360 Speaker 2: you know, like I was telling you all, air from 252 00:12:57,360 --> 00:13:00,679 Speaker 2: a life journey, you know of a nineteen ain't my 253 00:13:00,760 --> 00:13:03,840 Speaker 2: lung collapse. Stayed in the hospital thirty days, and I 254 00:13:03,880 --> 00:13:06,200 Speaker 2: was one of those people who thought I could. I 255 00:13:06,240 --> 00:13:07,040 Speaker 2: was a self healer. 256 00:13:07,080 --> 00:13:07,240 Speaker 1: You know. 257 00:13:07,280 --> 00:13:09,280 Speaker 2: If I got sick, I go play basketball. I just 258 00:13:09,480 --> 00:13:12,640 Speaker 2: sweated out of me. I never stayed in bed. And 259 00:13:12,640 --> 00:13:15,880 Speaker 2: then in twenty fifteen, that's when I was diagnosed with cancer. 260 00:13:16,320 --> 00:13:18,599 Speaker 2: And when you was talking that same story, it was 261 00:13:18,720 --> 00:13:21,320 Speaker 2: very relatable to me because what happens is when you 262 00:13:21,559 --> 00:13:25,120 Speaker 2: met with tragedy or a decisive moment in your life 263 00:13:25,160 --> 00:13:28,400 Speaker 2: that you can't control. That's the part right there that 264 00:13:28,520 --> 00:13:31,000 Speaker 2: y'all need to understand when he was looking over there 265 00:13:31,040 --> 00:13:33,400 Speaker 2: at his friend, not knowing what was wrong with his friend. 266 00:13:33,920 --> 00:13:36,720 Speaker 2: He knew that car was driving and he couldn't stop 267 00:13:36,960 --> 00:13:39,640 Speaker 2: what was happening with it. That's not being in control. 268 00:13:39,920 --> 00:13:42,400 Speaker 2: And so when they told me I had cancer, I 269 00:13:42,440 --> 00:13:46,240 Speaker 2: had no control right there. But I had an understanding 270 00:13:46,280 --> 00:13:49,320 Speaker 2: that what was going on in my life at the time, 271 00:13:49,440 --> 00:13:51,880 Speaker 2: the people I cared about, the people I wanted to 272 00:13:52,559 --> 00:13:56,600 Speaker 2: be successful. That's why I'm living hopefully. That's why you're living, Benny. 273 00:13:57,679 --> 00:14:00,520 Speaker 2: That's why it's a blessing to have a family, Carizon. 274 00:14:01,000 --> 00:14:03,880 Speaker 2: You have a reason to live. And so I was 275 00:14:03,920 --> 00:14:06,240 Speaker 2: all right, you know, I looked at everything that was 276 00:14:06,280 --> 00:14:09,000 Speaker 2: happening in my life, the people around me, the people 277 00:14:09,040 --> 00:14:11,440 Speaker 2: I had touched. I was alright with dying, not saying 278 00:14:11,480 --> 00:14:14,000 Speaker 2: I wanted to die, but it did tell me at 279 00:14:14,040 --> 00:14:16,079 Speaker 2: that point I needed to change. 280 00:14:15,840 --> 00:14:20,120 Speaker 3: My direction exactly. And God finds a way of getting 281 00:14:20,120 --> 00:14:23,200 Speaker 3: any attention. And what you're talking about is in regards 282 00:14:23,280 --> 00:14:26,040 Speaker 3: to like the pivot. You know, when I look at 283 00:14:26,040 --> 00:14:29,480 Speaker 3: my journey in the music business after three decades, when 284 00:14:29,520 --> 00:14:33,840 Speaker 3: people fail to realize, like when I left rock Nation 285 00:14:33,960 --> 00:14:36,280 Speaker 3: and like, how could you leave that job and well, 286 00:14:36,320 --> 00:14:38,720 Speaker 3: it's the best thing. Like it was an amazing situation. 287 00:14:38,800 --> 00:14:41,360 Speaker 3: But have you followed my career. I left every job 288 00:14:41,400 --> 00:14:44,480 Speaker 3: at the top, right, because what I'm a believer is 289 00:14:44,520 --> 00:14:46,480 Speaker 3: not talk about it, be about it. And I left 290 00:14:46,520 --> 00:14:50,000 Speaker 3: all of those people at starting in Motown to finishing 291 00:14:50,120 --> 00:14:52,800 Speaker 3: my career in corporate at rock Nation and death Jam 292 00:14:52,920 --> 00:14:56,360 Speaker 3: and Epic and all of these situations because as a giver, 293 00:14:57,600 --> 00:15:01,280 Speaker 3: it's about teaching people, giving them the opportunity, showing them 294 00:15:01,280 --> 00:15:04,240 Speaker 3: how to fish, and then let them fish. 295 00:15:04,440 --> 00:15:07,600 Speaker 4: We'll be right back with more Money Making Conversations master 296 00:15:07,680 --> 00:15:15,120 Speaker 4: Class with Rushan McDonald. Now, let's return to Money Making 297 00:15:15,160 --> 00:15:19,560 Speaker 4: Conversations Masterclass with Rashaan McDonald, right right. 298 00:15:19,880 --> 00:15:24,280 Speaker 3: And so at this point, even in the current landscape, 299 00:15:24,720 --> 00:15:26,280 Speaker 3: a lot of the people I taught to fish and 300 00:15:26,400 --> 00:15:28,880 Speaker 3: now the people that are now in control of the business. 301 00:15:29,200 --> 00:15:33,200 Speaker 3: Because it's not about me having the best folks with me. 302 00:15:33,360 --> 00:15:36,600 Speaker 3: It's about me going helping others to be the best, right. 303 00:15:37,040 --> 00:15:39,480 Speaker 3: And when you're doing that, then you don't worry and 304 00:15:39,560 --> 00:15:40,160 Speaker 3: life is good. 305 00:15:40,200 --> 00:15:40,360 Speaker 1: Man. 306 00:15:40,400 --> 00:15:42,360 Speaker 3: You know we don't did up and down, right, you know, 307 00:15:42,480 --> 00:15:45,760 Speaker 3: we know we don't have mayonnaise sandwiches at woggle right. 308 00:15:46,280 --> 00:15:48,440 Speaker 3: You know how to do bone right, and sometimes you 309 00:15:48,480 --> 00:15:49,800 Speaker 3: put a little mayonnaise on woggle. 310 00:15:51,280 --> 00:15:53,440 Speaker 2: The beauty of what we're talking about here, I want 311 00:15:53,440 --> 00:15:55,280 Speaker 2: everybody to hear this. But we got to slow it 312 00:15:55,320 --> 00:15:58,480 Speaker 2: down a little bit because see, your pivot was tied 313 00:15:58,520 --> 00:16:01,680 Speaker 2: to an accident and nearly killed you. Yes, one of 314 00:16:01,680 --> 00:16:03,800 Speaker 2: my pivots, because that's not the only pivot. He always 315 00:16:03,800 --> 00:16:05,880 Speaker 2: told you he left jobs at top, so he was 316 00:16:05,920 --> 00:16:09,200 Speaker 2: pivoting and seeing other opportunities. So we're just talking about 317 00:16:09,200 --> 00:16:11,680 Speaker 2: this one moment and not saying and we want to 318 00:16:11,800 --> 00:16:14,320 Speaker 2: let you know that everybody doesn't need to have a 319 00:16:14,360 --> 00:16:19,560 Speaker 2: life threatening diagnosis, a life threatning event to change your direction. 320 00:16:20,080 --> 00:16:22,920 Speaker 2: When you hear me talk like this, how do you 321 00:16:23,000 --> 00:16:26,040 Speaker 2: encourage people to step out on fear, to pass that 322 00:16:26,080 --> 00:16:29,280 Speaker 2: fear and step And we always hear this stepping out 323 00:16:29,320 --> 00:16:30,600 Speaker 2: on faith. I would say, if you don't have a 324 00:16:30,640 --> 00:16:32,640 Speaker 2: plan with that faith, it's gonna be a short journey. 325 00:16:33,040 --> 00:16:33,840 Speaker 2: Talk to us, Benny. 326 00:16:34,400 --> 00:16:37,200 Speaker 1: So you know, I think to your point is is 327 00:16:37,280 --> 00:16:39,320 Speaker 1: actually seeing the finish line. Right. 328 00:16:40,040 --> 00:16:42,800 Speaker 3: I wake up every day knowing where I want to be, 329 00:16:43,160 --> 00:16:45,600 Speaker 3: so whatever comes along the way, I'm comfortable with it. Right, 330 00:16:45,640 --> 00:16:48,960 Speaker 3: If you know, if it's if it's it's a great day, 331 00:16:49,000 --> 00:16:49,560 Speaker 3: it's a great day. 332 00:16:49,600 --> 00:16:50,880 Speaker 1: If it's a bad day, it's a bad day. 333 00:16:50,880 --> 00:16:54,080 Speaker 3: Because, as you know, you're in the moment right right, 334 00:16:54,120 --> 00:16:57,440 Speaker 3: the past is gone and you know today's only you 335 00:16:57,440 --> 00:17:00,760 Speaker 3: know yesterday for tomorrow. So you got to take the 336 00:17:00,800 --> 00:17:04,480 Speaker 3: time in order to accomplish what you're doing today and 337 00:17:04,520 --> 00:17:07,399 Speaker 3: the value of what it is. Because once again, whether 338 00:17:07,640 --> 00:17:11,040 Speaker 3: I never knew before the value of time until I 339 00:17:11,119 --> 00:17:14,280 Speaker 3: walked out of that house and realized in an instant 340 00:17:14,560 --> 00:17:17,199 Speaker 3: things change. So while I'm in control of what I 341 00:17:17,240 --> 00:17:21,000 Speaker 3: am in control of, make it matter now. The finish 342 00:17:21,080 --> 00:17:25,240 Speaker 3: line is how you see the finish happening. And along 343 00:17:25,240 --> 00:17:26,960 Speaker 3: the way, you stay focused on what it is that 344 00:17:27,040 --> 00:17:30,920 Speaker 3: you want. Don't stray, stay focused on what you want, 345 00:17:31,440 --> 00:17:33,960 Speaker 3: and that's where the accomplishments will come. Because if you 346 00:17:34,000 --> 00:17:36,960 Speaker 3: wake up every day truly loving what you do, nothing 347 00:17:37,000 --> 00:17:38,880 Speaker 3: else matters. It doesn't matter how much money you make, 348 00:17:40,240 --> 00:17:42,120 Speaker 3: it doesn't. And when you make a lot of money, 349 00:17:42,160 --> 00:17:45,440 Speaker 3: you know how to make that money work. And if 350 00:17:45,480 --> 00:17:47,960 Speaker 3: you just make because once again, I've been saving money. 351 00:17:47,960 --> 00:17:49,639 Speaker 3: My mom taught me how to save since I was 352 00:17:49,680 --> 00:17:53,120 Speaker 3: five years old. I had Christmas clubs for those who 353 00:17:53,119 --> 00:17:55,399 Speaker 3: are old enough to know Christmas clubs. My mother used 354 00:17:55,440 --> 00:17:57,560 Speaker 3: to walk me a mile to the bank and we'd 355 00:17:57,600 --> 00:18:01,000 Speaker 3: put a dollar together in the so she taught me 356 00:18:01,560 --> 00:18:01,920 Speaker 3: how to. 357 00:18:01,920 --> 00:18:03,800 Speaker 1: Save money then at five. 358 00:18:04,280 --> 00:18:07,840 Speaker 3: So that's in rooted in me right, in which I 359 00:18:08,000 --> 00:18:10,840 Speaker 3: rooted in my children and still in my children, which 360 00:18:10,880 --> 00:18:12,760 Speaker 3: all of us should do right. Because we don't know 361 00:18:12,800 --> 00:18:15,040 Speaker 3: what the value right of what we do and the 362 00:18:15,119 --> 00:18:18,439 Speaker 3: responsibility of who we are on what we're supposed to 363 00:18:18,480 --> 00:18:19,400 Speaker 3: do right. 364 00:18:19,440 --> 00:18:21,879 Speaker 1: I think we get very sidetracked. 365 00:18:22,200 --> 00:18:24,280 Speaker 3: And social media is a problem with that, right, like 366 00:18:24,400 --> 00:18:26,440 Speaker 3: it's it's about to swipe up, swipe down. 367 00:18:26,520 --> 00:18:29,600 Speaker 2: Well, you know the thing about you know, millennial's world problem. 368 00:18:30,000 --> 00:18:32,800 Speaker 2: You know, we realize now that millennials just take advantage 369 00:18:32,800 --> 00:18:37,280 Speaker 2: of technology. While people were complaining about technology, Millennials are 370 00:18:37,320 --> 00:18:39,360 Speaker 2: an opportunity to skip tech steps. 371 00:18:39,720 --> 00:18:41,239 Speaker 1: So technology is tied to that. 372 00:18:41,640 --> 00:18:44,040 Speaker 2: So all you have to do is either join the 373 00:18:44,080 --> 00:18:47,480 Speaker 2: game that line long line of people who want to change, 374 00:18:47,840 --> 00:18:50,199 Speaker 2: or that very short line of people who are frustrated. 375 00:18:50,480 --> 00:18:52,800 Speaker 2: And I say short line because a lot of people 376 00:18:52,840 --> 00:18:54,760 Speaker 2: getting out of that line, you. 377 00:18:54,640 --> 00:18:55,240 Speaker 1: Know what I'm saying. 378 00:18:55,880 --> 00:18:58,280 Speaker 2: So you can look around and go you'll never be 379 00:18:58,320 --> 00:19:00,760 Speaker 2: by yourself because there's stubborn people out there who's just 380 00:19:00,800 --> 00:19:04,280 Speaker 2: gonna admit, won't admit they don't they can change. But 381 00:19:04,320 --> 00:19:06,240 Speaker 2: the thing that I really wanted to point out and 382 00:19:06,600 --> 00:19:09,719 Speaker 2: just hearing you talk and uh and and dealing with it, 383 00:19:10,040 --> 00:19:12,320 Speaker 2: you know when we start, we've been fortunately have a 384 00:19:12,359 --> 00:19:14,639 Speaker 2: lot of famous names in our tied to our resume. 385 00:19:14,720 --> 00:19:17,000 Speaker 2: I can go with Robert Townsend, Tia and Tamara Moory, 386 00:19:17,440 --> 00:19:19,560 Speaker 2: I can go with the Bonique. I can go with 387 00:19:19,960 --> 00:19:23,520 Speaker 2: Jamie Fox, uh, Kevin Hard and they can and the 388 00:19:23,600 --> 00:19:25,800 Speaker 2: list goes on and on. In each one of those people, 389 00:19:26,040 --> 00:19:29,639 Speaker 2: Steve Harvey, steven A. Smith, there's people always say we'll 390 00:19:29,640 --> 00:19:33,480 Speaker 2: sell you, wow, you just these people have unique skills, 391 00:19:34,160 --> 00:19:37,360 Speaker 2: unique skills that separate them and make them special, make 392 00:19:37,400 --> 00:19:41,960 Speaker 2: them odd too, because they can't work around everybody. They 393 00:19:42,000 --> 00:19:44,119 Speaker 2: have to be around a certain amount of people. And 394 00:19:44,160 --> 00:19:47,280 Speaker 2: if you're around them and you don't have that same mindset, 395 00:19:47,280 --> 00:19:50,040 Speaker 2: they will trample you because they want to be great. 396 00:19:50,400 --> 00:19:52,240 Speaker 2: And if you don't understand, if you're hanging out there 397 00:19:52,320 --> 00:19:54,320 Speaker 2: just to have a good time, you won't be around 398 00:19:54,320 --> 00:19:57,320 Speaker 2: these people. Talk about hanging out with those type of people, 399 00:19:58,760 --> 00:20:01,400 Speaker 2: it's not about chances success. Yes, none of them. 400 00:20:01,560 --> 00:20:04,320 Speaker 3: The ones that you named your repertoire you worked with 401 00:20:04,600 --> 00:20:06,600 Speaker 3: and equally so and the ones that I have. They 402 00:20:06,640 --> 00:20:11,119 Speaker 3: all have that unique skill set and that is determination 403 00:20:11,200 --> 00:20:13,040 Speaker 3: and drive by any means necessary. 404 00:20:13,200 --> 00:20:15,520 Speaker 1: They're focused individuals. I mean you see it. 405 00:20:16,640 --> 00:20:20,800 Speaker 3: I've been with individuals that you know that they would 406 00:20:20,840 --> 00:20:23,760 Speaker 3: be who they are just because of their work ethic. 407 00:20:24,359 --> 00:20:28,800 Speaker 3: Like there is no break time, it's work time, right. 408 00:20:28,880 --> 00:20:32,200 Speaker 3: And ideally, when you're on a dream, right, and you're 409 00:20:32,200 --> 00:20:34,879 Speaker 3: on a quest or you have a journey, that's what 410 00:20:35,000 --> 00:20:37,800 Speaker 3: your focus is. So you need people who buy in 411 00:20:37,840 --> 00:20:41,760 Speaker 3: and understand exactly where you're going. And those are who 412 00:20:41,760 --> 00:20:44,720 Speaker 3: you need around, not nay sayers, not hanger on right, 413 00:20:44,760 --> 00:20:46,840 Speaker 3: not people that kill your spirit, but eye you not 414 00:20:46,960 --> 00:20:47,919 Speaker 3: gonna make it right? 415 00:20:48,280 --> 00:20:51,600 Speaker 1: Let them go right, let them go and. 416 00:20:52,200 --> 00:20:55,760 Speaker 3: Ideally you know that's what becomes most important, is is 417 00:20:55,960 --> 00:20:57,440 Speaker 3: understanding the company you keep. 418 00:20:57,920 --> 00:21:01,040 Speaker 2: Music is always key to of what we do, and 419 00:21:01,040 --> 00:21:03,359 Speaker 2: it's tied to everything we do in life. I always 420 00:21:03,359 --> 00:21:06,280 Speaker 2: tell her, you know, our relationship goes back to a 421 00:21:06,320 --> 00:21:08,240 Speaker 2: record deal he brought to Steve and I a long 422 00:21:08,240 --> 00:21:14,280 Speaker 2: time ago. And if P Diddy were the released the 423 00:21:14,440 --> 00:21:17,760 Speaker 2: artist that we needed as our first single. He and 424 00:21:17,800 --> 00:21:22,480 Speaker 2: I might not be sitting there, mister cheek. 425 00:21:21,720 --> 00:21:22,680 Speaker 1: But it's a beautiful thing. 426 00:21:22,800 --> 00:21:25,879 Speaker 2: So I want to just drop some nuggets about what 427 00:21:25,960 --> 00:21:27,639 Speaker 2: this book is all about. You talked about how it 428 00:21:27,640 --> 00:21:31,520 Speaker 2: got started, but your impact man on how to motivate 429 00:21:31,520 --> 00:21:33,040 Speaker 2: people and take them to the next level. Let's talk 430 00:21:33,040 --> 00:21:35,600 Speaker 2: about a couple of keys the key to building mental 431 00:21:35,680 --> 00:21:39,399 Speaker 2: relationship because people don't understand young people understand the value 432 00:21:39,440 --> 00:21:42,480 Speaker 2: of mentorship because they understand that, but what is really 433 00:21:42,520 --> 00:21:45,320 Speaker 2: the value of building mental relationships? 434 00:21:45,359 --> 00:21:49,120 Speaker 3: Bennap You mentoring changed my life. As I said when 435 00:21:49,119 --> 00:21:53,120 Speaker 3: I started at Motown Records. The woman who actually gave 436 00:21:53,240 --> 00:21:57,920 Speaker 3: me my first job works for me now, right because 437 00:21:58,160 --> 00:22:00,159 Speaker 3: you know, once again, you know, life goes through with 438 00:22:00,240 --> 00:22:04,120 Speaker 3: cycles and and that's what long term relationships are about. 439 00:22:04,200 --> 00:22:06,040 Speaker 1: Right. People pour into you. 440 00:22:06,040 --> 00:22:07,960 Speaker 3: You make sure that you're able to give something back 441 00:22:08,000 --> 00:22:11,000 Speaker 3: when it's time to drink, and and that's how it works. 442 00:22:11,040 --> 00:22:14,280 Speaker 3: And you know, like for me, with with the companies 443 00:22:14,320 --> 00:22:18,040 Speaker 3: that I've worked for, it's about teach especially for US 444 00:22:17,760 --> 00:22:22,280 Speaker 3: as Is minorities and African Americans and you know all 445 00:22:22,320 --> 00:22:25,880 Speaker 3: folks is you know, we need a break. We need 446 00:22:25,880 --> 00:22:27,800 Speaker 3: an opportunity. There's a lot of things we don't know. 447 00:22:28,520 --> 00:22:30,960 Speaker 3: So instead of making a mistake, like think of it 448 00:22:31,040 --> 00:22:34,320 Speaker 3: in its most rudimentary basic terms. If you to know 449 00:22:34,920 --> 00:22:39,919 Speaker 3: green means go, yellow means caution, and red means stop, 450 00:22:40,119 --> 00:22:42,040 Speaker 3: you'd always just walk in the street. But there's someone 451 00:22:42,040 --> 00:22:45,760 Speaker 3: to teach you and thedn't move you along in life 452 00:22:45,800 --> 00:22:48,399 Speaker 3: and that in that respect, and and that's what I 453 00:22:48,480 --> 00:22:51,840 Speaker 3: was able to do with the people that I've worked with. 454 00:22:51,960 --> 00:22:55,960 Speaker 3: I've had some amazing mentors from Ddre, tad l A read, 455 00:22:57,560 --> 00:22:59,840 Speaker 3: you know, just to just to name a few. And 456 00:23:00,480 --> 00:23:03,960 Speaker 3: it's a great resource for those to have an opportunity 457 00:23:04,000 --> 00:23:06,679 Speaker 3: to be able to ask questions that you know, you 458 00:23:06,720 --> 00:23:09,160 Speaker 3: may not feel that confident in asking what those where 459 00:23:09,160 --> 00:23:12,960 Speaker 3: you can be vulnerable. And that's the importance of giving 460 00:23:12,960 --> 00:23:16,520 Speaker 3: people an opportunity to be vulnerable to grow, because if not, 461 00:23:17,040 --> 00:23:20,000 Speaker 3: they'll make mistakes right and mistakes that you already have 462 00:23:20,080 --> 00:23:22,879 Speaker 3: the answers to, why would you do that? 463 00:23:23,240 --> 00:23:24,520 Speaker 1: Right? Right? We know. 464 00:23:24,600 --> 00:23:27,800 Speaker 2: The interesting thing about it, I always talk about, you know, 465 00:23:27,840 --> 00:23:29,760 Speaker 2: because we talked about money early. I would tell people 466 00:23:29,800 --> 00:23:32,879 Speaker 2: I never go into a relationship thinking about money, you know, 467 00:23:33,480 --> 00:23:35,679 Speaker 2: I think about what I can build and what value 468 00:23:35,680 --> 00:23:38,080 Speaker 2: I can create, Because if you create value in any situation, 469 00:23:38,160 --> 00:23:39,320 Speaker 2: somebody gonna pay you some money. 470 00:23:39,400 --> 00:23:43,280 Speaker 3: Somebody gonna pay you some money. Man, somebody gonna pay 471 00:23:43,280 --> 00:23:43,720 Speaker 3: you some money. 472 00:23:43,720 --> 00:23:45,359 Speaker 1: They're gonna pay it. And a lot of people miss that. 473 00:23:45,400 --> 00:23:47,119 Speaker 2: They come in this is what I this is what 474 00:23:47,160 --> 00:23:49,119 Speaker 2: I want to get paid and it guess what? And 475 00:23:49,119 --> 00:23:51,800 Speaker 2: the if people start judging you based on what they 476 00:23:51,840 --> 00:23:55,920 Speaker 2: paid you. Now, when you create value a need, they 477 00:23:55,920 --> 00:23:58,320 Speaker 2: don't judge it. They know they have to pay to 478 00:23:58,400 --> 00:24:02,240 Speaker 2: maintain that relationship, maintained that skill or product that you 479 00:24:02,280 --> 00:24:04,000 Speaker 2: were delivering on a consistent basis. 480 00:24:04,000 --> 00:24:05,400 Speaker 1: But you have to be consistent about it. 481 00:24:05,560 --> 00:24:08,520 Speaker 2: I remember that when I was how I got started 482 00:24:08,560 --> 00:24:09,879 Speaker 2: in the radio, was just sitting in the back of 483 00:24:09,880 --> 00:24:12,640 Speaker 2: the studio watching Steve Harver every day, and final line went, 484 00:24:12,760 --> 00:24:16,000 Speaker 2: I can do this, and I started dropping producer notes producing. 485 00:24:16,040 --> 00:24:17,600 Speaker 2: Next thing you know, I was the executive producer of 486 00:24:17,640 --> 00:24:20,720 Speaker 2: the morning show because I had value and I saw 487 00:24:20,760 --> 00:24:22,440 Speaker 2: it and I learned my craft. But nobody paid me 488 00:24:22,480 --> 00:24:24,879 Speaker 2: extra money to get up at five point thirty to 489 00:24:24,960 --> 00:24:26,760 Speaker 2: go in the studio at six o'clock. I could have 490 00:24:26,760 --> 00:24:29,560 Speaker 2: stayed at home and just collected my commission check because 491 00:24:29,560 --> 00:24:30,600 Speaker 2: I got paid on the deal. 492 00:24:30,720 --> 00:24:32,720 Speaker 3: But you knew where you was going, yes, and the 493 00:24:32,760 --> 00:24:35,919 Speaker 3: opportunity was the value. Like there was an when I 494 00:24:35,960 --> 00:24:39,960 Speaker 3: was at the company. It was an interesting point I 495 00:24:39,960 --> 00:24:43,439 Speaker 3: had to make a decision on whether I was going 496 00:24:43,480 --> 00:24:45,199 Speaker 3: to stay at the company, and I was at I 497 00:24:45,320 --> 00:24:47,800 Speaker 3: was going to take another job and take a six 498 00:24:47,840 --> 00:24:48,720 Speaker 3: figure pay cut. 499 00:24:50,440 --> 00:24:51,600 Speaker 1: Right, that's betting. 500 00:24:51,640 --> 00:24:54,760 Speaker 3: That was probably the first real bet on yourself, right, 501 00:24:55,880 --> 00:24:59,679 Speaker 3: the real bet on yourself. But it was an opportunity 502 00:24:59,720 --> 00:25:03,720 Speaker 3: at to particular company that they never gave outsiders an 503 00:25:03,720 --> 00:25:06,600 Speaker 3: opportunity to come in, right, and they were the best. 504 00:25:07,480 --> 00:25:10,720 Speaker 3: So for me, the value was I want to go 505 00:25:10,880 --> 00:25:16,640 Speaker 3: learn how they do their business right, and that opportunity 506 00:25:17,320 --> 00:25:20,600 Speaker 3: wound up paying thirty x right. Like at the end 507 00:25:20,600 --> 00:25:23,639 Speaker 3: of the day, that money that I didn't make for 508 00:25:23,800 --> 00:25:26,199 Speaker 3: that period of time, I didn't make it. Oh, I 509 00:25:26,280 --> 00:25:28,560 Speaker 3: made that over and over and over again because of 510 00:25:28,600 --> 00:25:33,400 Speaker 3: the education, right and realizing following and looking at where 511 00:25:33,440 --> 00:25:36,000 Speaker 3: I wanted to go. And these are steps, right, it's 512 00:25:36,040 --> 00:25:38,359 Speaker 3: the tuition that you pay to be yourself right. 513 00:25:38,560 --> 00:25:41,760 Speaker 1: Right. Let me just give you an example my relationship 514 00:25:41,800 --> 00:25:42,000 Speaker 1: to that. 515 00:25:42,280 --> 00:25:45,800 Speaker 2: I remember when I was a writer, was on ABC 516 00:25:45,880 --> 00:25:47,800 Speaker 2: the show got counseled. Steve Harvey, Me and the boys 517 00:25:47,840 --> 00:25:51,080 Speaker 2: got counseled. And then I went over to Robert Townson's 518 00:25:51,080 --> 00:25:54,600 Speaker 2: first show and they cut my money in half. I said, cool, 519 00:25:54,680 --> 00:25:57,439 Speaker 2: I'm working and then they but they kept my job titled. 520 00:25:57,440 --> 00:26:02,359 Speaker 2: They did the same, and so I went to I 521 00:26:02,400 --> 00:26:05,920 Speaker 2: went to Warner Brothers Studios and I sat down. They said, uh. 522 00:26:06,080 --> 00:26:10,119 Speaker 2: I said, I just want my job title to be elevated. 523 00:26:10,160 --> 00:26:12,160 Speaker 2: He said, we can't give you no more money. I said, 524 00:26:12,240 --> 00:26:14,960 Speaker 2: I'm not asking for no more money. I just want 525 00:26:15,280 --> 00:26:19,600 Speaker 2: my job title to be elevated. He said does that mean? 526 00:26:19,720 --> 00:26:24,119 Speaker 2: I said yes, because see that's about you know, like 527 00:26:24,160 --> 00:26:26,560 Speaker 2: I said, showing value with your name, because you know 528 00:26:26,760 --> 00:26:32,000 Speaker 2: it's a staff writer, executive story editor, you know, assistant producer, producer, 529 00:26:32,119 --> 00:26:34,080 Speaker 2: super right. So I was about to miss a step. 530 00:26:34,520 --> 00:26:36,680 Speaker 2: That guy looked at me and go, nobody's ever coming 531 00:26:36,760 --> 00:26:39,240 Speaker 2: here and said they wanted a title, but not worried 532 00:26:39,280 --> 00:26:39,960 Speaker 2: about the money. 533 00:26:40,480 --> 00:26:41,879 Speaker 1: That small move got. 534 00:26:41,760 --> 00:26:44,000 Speaker 2: To me eventually be co executive producer of the Jamie 535 00:26:44,040 --> 00:26:46,320 Speaker 2: Fox Show. If I didn't go in that room and 536 00:26:46,400 --> 00:26:48,840 Speaker 2: tell this guy, don't worry about the money, just give 537 00:26:48,880 --> 00:26:51,320 Speaker 2: me the job title. I would have never gotten to 538 00:26:51,359 --> 00:26:53,320 Speaker 2: be the co executive producer of the Jamie Fox Show 539 00:26:53,400 --> 00:26:54,840 Speaker 2: because I'll have been the title. 540 00:26:54,560 --> 00:26:56,320 Speaker 1: Behind correct I see you. 541 00:26:56,760 --> 00:26:59,760 Speaker 2: And so that's what that's my slide over to your 542 00:27:00,200 --> 00:27:03,439 Speaker 2: the value of personal branding something you know oh too well, 543 00:27:03,560 --> 00:27:05,720 Speaker 2: And I want to let somebody know on my side, 544 00:27:06,000 --> 00:27:08,560 Speaker 2: I did a personal branding move way back there before 545 00:27:08,880 --> 00:27:12,320 Speaker 2: branding was as they said in Vogue today, everybody used 546 00:27:12,400 --> 00:27:14,680 Speaker 2: it so much, but nobody knows what it really means, 547 00:27:14,880 --> 00:27:16,640 Speaker 2: talk about personal branding bending Pew. 548 00:27:16,800 --> 00:27:18,800 Speaker 3: So it started for me as a child. You know, 549 00:27:18,880 --> 00:27:24,000 Speaker 3: it's a funny story. My sister Regina and I and 550 00:27:24,040 --> 00:27:25,560 Speaker 3: the rest of our family. We grew up in a 551 00:27:25,600 --> 00:27:29,080 Speaker 3: five family house and in the attic is which where 552 00:27:29,359 --> 00:27:32,000 Speaker 3: our apartment was, and the winners were really cold, and 553 00:27:32,040 --> 00:27:35,720 Speaker 3: the summers were really hot. And what was the chances 554 00:27:36,000 --> 00:27:39,040 Speaker 3: that my last name being Pew, that there was a 555 00:27:39,040 --> 00:27:41,520 Speaker 3: family of skunks that lived in proximity of the house 556 00:27:41,600 --> 00:27:44,520 Speaker 3: under the house and you know, in a far distance. 557 00:27:44,760 --> 00:27:50,520 Speaker 3: So when whether the raccoons or cats or dogs would 558 00:27:50,560 --> 00:27:55,879 Speaker 3: agitate these skunks, they would spray, and what would happen 559 00:27:56,040 --> 00:27:57,800 Speaker 3: is that the scent would go. 560 00:27:57,960 --> 00:27:59,320 Speaker 1: The draft would pull through the. 561 00:27:59,280 --> 00:28:04,280 Speaker 3: House and come in to our apartment and me and 562 00:28:04,359 --> 00:28:08,720 Speaker 3: my sister literally would smell like skunks. So we would 563 00:28:08,760 --> 00:28:13,240 Speaker 3: go to school with the last name Pew smelling like skunks, 564 00:28:14,040 --> 00:28:17,600 Speaker 3: and kids as mean as they are, you know, like children, 565 00:28:17,640 --> 00:28:19,720 Speaker 3: like they're just nasty. You know, we can be bad 566 00:28:19,800 --> 00:28:22,760 Speaker 3: like kids. We all we were back kids, right, and 567 00:28:22,880 --> 00:28:25,120 Speaker 3: realized at that point, you know, it could have been 568 00:28:25,280 --> 00:28:28,960 Speaker 3: a pure negative. I can't change my name right, and 569 00:28:29,200 --> 00:28:32,000 Speaker 3: obviously I'm not in control of the circumstances with the skunk. 570 00:28:32,440 --> 00:28:34,320 Speaker 3: So that was at the point when I decided to 571 00:28:34,359 --> 00:28:36,880 Speaker 3: brand myself and make sure my name mattered right. So 572 00:28:36,920 --> 00:28:42,200 Speaker 3: that's why I'm always Bennie Pugh, not ben not Benny 573 00:28:42,600 --> 00:28:45,240 Speaker 3: Bennie Pugh, because I wanted my name to matter. 574 00:28:45,280 --> 00:28:48,200 Speaker 2: Right because of the I can say that, you know, 575 00:28:48,320 --> 00:28:49,920 Speaker 2: like I would saying, you know, Oprah, I'm not trying 576 00:28:49,960 --> 00:28:50,360 Speaker 2: to be Oprah. 577 00:28:50,720 --> 00:28:51,760 Speaker 1: Oprah can top you. 578 00:28:51,760 --> 00:28:53,440 Speaker 2: You know, if you if you had a bad thing 579 00:28:53,480 --> 00:28:55,840 Speaker 2: hapen your like Oprah got a bad thing after your life. 580 00:28:55,880 --> 00:28:58,440 Speaker 1: You know what I'm saying. Oh, you know I was 581 00:28:58,440 --> 00:29:01,640 Speaker 1: all with you. 582 00:29:01,960 --> 00:29:07,640 Speaker 2: I have that's show because you know, because of my name, 583 00:29:07,800 --> 00:29:12,960 Speaker 2: Rushan you know, my father's really enunciated Russian, and so 584 00:29:13,040 --> 00:29:15,120 Speaker 2: I had to make a decision is it Russian? To 585 00:29:15,200 --> 00:29:17,880 Speaker 2: Rashan and said, pick a name, brother, I was, I 586 00:29:17,880 --> 00:29:21,840 Speaker 2: remember twenty two he said, pick a name. I say Rashan. 587 00:29:22,320 --> 00:29:24,240 Speaker 2: He said, but don't say it like that. Don't say 588 00:29:24,240 --> 00:29:28,680 Speaker 2: it like you guessing. Say Rashan, Okay, Rashan, And so 589 00:29:29,040 --> 00:29:32,000 Speaker 2: same thing there. If you make a decision, ride the 590 00:29:32,080 --> 00:29:34,600 Speaker 2: decision out. And then if you don't want to be 591 00:29:34,640 --> 00:29:37,840 Speaker 2: called Chris, your real name's Christopher, say let people say. 592 00:29:37,680 --> 00:29:39,720 Speaker 1: Your real name Chris. There for her. 593 00:29:40,120 --> 00:29:42,320 Speaker 2: And that's what people so much and so along in 594 00:29:42,360 --> 00:29:44,640 Speaker 2: life they allow of the people to define their path. 595 00:29:45,120 --> 00:29:47,440 Speaker 2: What is the thing that really sets you? Apart as 596 00:29:47,480 --> 00:29:49,320 Speaker 2: far as defining people with advice? 597 00:29:50,320 --> 00:29:54,520 Speaker 3: Faith, I mean, it's very clear. You know, what you 598 00:29:54,600 --> 00:29:58,239 Speaker 3: believe is important because it all starts with with the 599 00:29:58,280 --> 00:30:02,280 Speaker 3: beliefs and the almighty and then believe yourself. It's really important. 600 00:30:03,000 --> 00:30:07,840 Speaker 3: Everything else the secondary to me. Ultimately, you know, someone 601 00:30:07,840 --> 00:30:10,840 Speaker 3: who's been in some of the worst situations and the 602 00:30:10,880 --> 00:30:14,080 Speaker 3: best in some of the best situations. What's been most 603 00:30:14,120 --> 00:30:16,400 Speaker 3: important is my driving for us has been my faith. 604 00:30:17,040 --> 00:30:19,520 Speaker 3: So that's really is simple for me right. 605 00:30:19,560 --> 00:30:22,960 Speaker 2: And I always tell people that a strong belief in 606 00:30:23,000 --> 00:30:24,800 Speaker 2: what you want to do will be tied to the 607 00:30:24,800 --> 00:30:27,000 Speaker 2: goals you put in place to achieve your dream. But 608 00:30:27,040 --> 00:30:29,120 Speaker 2: it all starts with a dream. But a dream cannot 609 00:30:29,120 --> 00:30:31,480 Speaker 2: be accomplished with that goal, the goals you put in action, 610 00:30:32,040 --> 00:30:35,120 Speaker 2: next level opportunity. Bennie peughle thank you for coming on 611 00:30:35,120 --> 00:30:35,400 Speaker 2: the show. 612 00:30:35,440 --> 00:30:39,880 Speaker 1: Brother Man, that was good man. Say that again. It 613 00:30:39,960 --> 00:30:43,000 Speaker 1: is I'm ra Sean McDonald and that's been Bennie peugh 614 00:30:43,240 --> 00:30:43,960 Speaker 1: Thank you so much. 615 00:30:45,680 --> 00:30:48,080 Speaker 4: Thank you for joining us for this edition of Money 616 00:30:48,080 --> 00:30:53,200 Speaker 4: Making Conversations Master Class. Money Making Conversations Master Class with 617 00:30:53,320 --> 00:30:56,280 Speaker 4: rough Sean McDonald is produced by thirty eight to fifteen 618 00:30:56,360 --> 00:31:00,280 Speaker 4: Media Inc. More information about thirty eight to fifteen Media Inc. 619 00:31:00,440 --> 00:31:04,000 Speaker 4: Is available at thirty eight fifteen media dot com. And 620 00:31:04,200 --> 00:31:06,640 Speaker 4: always remember to lead with your gifts.