1 00:00:04,480 --> 00:00:12,200 Speaker 1: Text with Technology with tex Stuff from stuff works dot Com. 2 00:00:12,200 --> 00:00:15,040 Speaker 1: Hey there, and welcome to text Stuff. I am your host, 3 00:00:15,160 --> 00:00:19,200 Speaker 1: Jonathan Strickland. I'm an executive producer here at How Stuff Works, 4 00:00:19,440 --> 00:00:22,480 Speaker 1: and we made it, guys all the way to episode 5 00:00:22,560 --> 00:00:26,000 Speaker 1: nine hundred, and they said it couldn't be done or 6 00:00:26,040 --> 00:00:29,400 Speaker 1: shouldn't be done one of the two. Who's to say, 7 00:00:29,520 --> 00:00:33,800 Speaker 1: but happy nine episode of text Stuff at least according 8 00:00:33,840 --> 00:00:37,840 Speaker 1: to my notes, which could clearly be totally wrong. Uh, 9 00:00:38,040 --> 00:00:40,839 Speaker 1: this may or may not be the nine episode. I 10 00:00:41,080 --> 00:00:43,440 Speaker 1: use a spreadsheet and I do a little plus one, 11 00:00:43,520 --> 00:00:45,720 Speaker 1: and according to that, it's nine. So we're gonna treat 12 00:00:45,760 --> 00:00:48,360 Speaker 1: it like it's the nine, because if it's not, you 13 00:00:48,360 --> 00:00:51,200 Speaker 1: can just be comforted in knowing that there's no real 14 00:00:51,240 --> 00:00:54,440 Speaker 1: significance to any particular number anyway. In other words, listen 15 00:00:54,480 --> 00:00:59,480 Speaker 1: to every tech Stuff episode like it's or something. For 16 00:00:59,600 --> 00:01:01,640 Speaker 1: today's episode, we're going to do something I should have 17 00:01:01,760 --> 00:01:04,679 Speaker 1: covered hundreds of episodes ago. We're going to look at 18 00:01:04,680 --> 00:01:07,640 Speaker 1: the how Stuff Works story. It's a little different from 19 00:01:07,680 --> 00:01:10,399 Speaker 1: how How Stuff Works works. I think I have done 20 00:01:10,440 --> 00:01:12,479 Speaker 1: that episode in the past, but this is more about 21 00:01:12,520 --> 00:01:15,200 Speaker 1: the story of the company, and it's a complicated one. 22 00:01:15,240 --> 00:01:18,720 Speaker 1: For multiple reasons. Now, one of those is that we 23 00:01:18,760 --> 00:01:21,440 Speaker 1: have two very different branches of the company these days. 24 00:01:21,480 --> 00:01:24,440 Speaker 1: We have the website how stuff works dot Com. That's 25 00:01:24,480 --> 00:01:28,039 Speaker 1: the that's the business that hired me oh so many 26 00:01:28,120 --> 00:01:30,920 Speaker 1: years ago. It's the home to thousands of articles about 27 00:01:30,959 --> 00:01:34,120 Speaker 1: all sorts of topics. And then we have the podcast network, 28 00:01:34,680 --> 00:01:37,040 Speaker 1: of which tech stuff is a part, along with other 29 00:01:37,120 --> 00:01:39,399 Speaker 1: great shows like stuff you should Know, Stuff you missed 30 00:01:39,400 --> 00:01:41,880 Speaker 1: in history class, and shows that aren't so great, like 31 00:01:41,920 --> 00:01:43,640 Speaker 1: stuff they don't want you to know That's for you, 32 00:01:43,680 --> 00:01:46,920 Speaker 1: Ben Bolan Uh and more. Uh. We have those two 33 00:01:46,959 --> 00:01:49,840 Speaker 1: different branches. And now, even though I got hired for 34 00:01:49,880 --> 00:01:52,680 Speaker 1: how stuff Works dot Com, I work for the podcast side. 35 00:01:53,280 --> 00:01:55,480 Speaker 1: In this episode, I'm going to focus mainly on that 36 00:01:55,680 --> 00:01:59,600 Speaker 1: website side of the business. We will later on chat 37 00:01:59,640 --> 00:02:01,560 Speaker 1: with our us in louder Milk. She is the head 38 00:02:01,560 --> 00:02:04,160 Speaker 1: of the editorial department here at how stuff works dot com, 39 00:02:04,520 --> 00:02:07,080 Speaker 1: and we'll learn all about the process of pitching and 40 00:02:07,120 --> 00:02:10,160 Speaker 1: selecting and editing articles for the site, as well as 41 00:02:10,160 --> 00:02:13,160 Speaker 1: how things have changed since she came on board, and 42 00:02:13,200 --> 00:02:16,240 Speaker 1: we'll look at the company in general and how that's 43 00:02:16,360 --> 00:02:19,040 Speaker 1: changed over the years. So actually we'll start with that. 44 00:02:19,160 --> 00:02:22,160 Speaker 1: The history of how Stuff Works dates back to nineteen 45 00:02:23,600 --> 00:02:27,480 Speaker 1: and that's when Marshall Brain and yes that is his 46 00:02:27,560 --> 00:02:30,399 Speaker 1: real name, decided to launch a website that would host 47 00:02:30,480 --> 00:02:35,799 Speaker 1: articles about how stuff works. Marshall Brain was born in 48 00:02:35,880 --> 00:02:40,440 Speaker 1: nineteen sixty one and Santa Monica, California, and he attended 49 00:02:40,680 --> 00:02:44,120 Speaker 1: a polytechnic institute over in New York, earned a bachelor's 50 00:02:44,120 --> 00:02:46,600 Speaker 1: degree in electrical engineering, and then went on to earn 51 00:02:46,639 --> 00:02:49,440 Speaker 1: his master's degree in computer science at North Carolina State 52 00:02:49,520 --> 00:02:53,280 Speaker 1: University in Raleigh, North Carolina, and he became a computer 53 00:02:53,360 --> 00:02:58,120 Speaker 1: science professor there. Between nineteen six and nine. Two and 54 00:02:58,200 --> 00:03:01,800 Speaker 1: ninety two, he founded a software training and consulting company, 55 00:03:02,040 --> 00:03:06,520 Speaker 1: and in he began publishing articles online on his new 56 00:03:06,639 --> 00:03:11,720 Speaker 1: web page, which he dubbed how stuff Works. Early articles 57 00:03:11,760 --> 00:03:15,000 Speaker 1: mostly focused on technology. How a car engine works is 58 00:03:15,080 --> 00:03:18,960 Speaker 1: typically cited as the first article on the site. The 59 00:03:19,000 --> 00:03:23,440 Speaker 1: truth is lost to antiquity or we just haven't been 60 00:03:23,440 --> 00:03:26,160 Speaker 1: able to get a straight story to find out, but 61 00:03:26,360 --> 00:03:28,840 Speaker 1: how a car engine works is typically the one we say, yeah, 62 00:03:28,840 --> 00:03:31,640 Speaker 1: that that's kind of the first real how stuff works article, 63 00:03:32,040 --> 00:03:34,519 Speaker 1: But others that came out that same year would include 64 00:03:34,520 --> 00:03:37,560 Speaker 1: how television works. How the radio spectrum works, how a 65 00:03:37,680 --> 00:03:42,680 Speaker 1: thermis works, and Marshall Brain's site became popular and attracted 66 00:03:42,920 --> 00:03:46,040 Speaker 1: lots of visitors, and in two thousand he decided he 67 00:03:46,080 --> 00:03:49,360 Speaker 1: would hold around a venture capital funding in order to 68 00:03:49,480 --> 00:03:52,560 Speaker 1: ramp up this website, because up to that point it 69 00:03:52,520 --> 00:03:55,040 Speaker 1: had really been a hobby. He wasn't looking at it 70 00:03:55,080 --> 00:03:58,520 Speaker 1: as a full business, but he saw the site grow 71 00:03:58,920 --> 00:04:01,400 Speaker 1: and he formed a an entire business out of it. 72 00:04:01,440 --> 00:04:04,279 Speaker 1: He hired on a staff, he set up a headquarters 73 00:04:04,320 --> 00:04:08,680 Speaker 1: in Carry, North Carolina, but he did find it challenging 74 00:04:09,200 --> 00:04:13,840 Speaker 1: to create a business that had an ongoing source of revenue. 75 00:04:14,400 --> 00:04:17,560 Speaker 1: He wasn't able to really figure out that part out, 76 00:04:17,640 --> 00:04:20,359 Speaker 1: or or at least get the backing of advertisers to 77 00:04:20,440 --> 00:04:22,400 Speaker 1: really make a go of it, and by the end 78 00:04:22,400 --> 00:04:24,919 Speaker 1: of two thousand one he had to cut back on 79 00:04:25,000 --> 00:04:28,560 Speaker 1: about half of his company's staff. So while he had 80 00:04:28,640 --> 00:04:30,440 Speaker 1: hired on a bunch of people after that first round 81 00:04:30,440 --> 00:04:34,320 Speaker 1: of venture capital funding, that money didn't last forever and 82 00:04:34,360 --> 00:04:36,800 Speaker 1: the revenue just hadn't come around yet, so he laid 83 00:04:36,839 --> 00:04:38,880 Speaker 1: off about half the people he had had to hire. 84 00:04:39,240 --> 00:04:41,480 Speaker 1: He couldn't get the advertising support he needed to keep 85 00:04:41,520 --> 00:04:44,120 Speaker 1: the site going. He sought another round of venture funding, 86 00:04:44,720 --> 00:04:47,680 Speaker 1: and in two thousand two, there's a private company that 87 00:04:47,760 --> 00:04:50,839 Speaker 1: was called Convex that made an offer to buy How 88 00:04:50,920 --> 00:04:54,680 Speaker 1: Stuff Works, and Brain accepted. The price was the princely 89 00:04:54,960 --> 00:04:59,960 Speaker 1: sum of one million dollars. The Convex Group was an 90 00:05:00,160 --> 00:05:02,880 Speaker 1: entertainment and investment company. It was founded by a guy 91 00:05:02,960 --> 00:05:08,280 Speaker 1: named Jeff Arnold. Jeff Arnold started his career doing starting 92 00:05:08,360 --> 00:05:11,000 Speaker 1: several other businesses, but really was known for beating the 93 00:05:11,040 --> 00:05:14,920 Speaker 1: founder of a website called web Md. Just been terrifying 94 00:05:14,960 --> 00:05:18,080 Speaker 1: people ever since. Whenever you have an ache, pain, or 95 00:05:18,400 --> 00:05:20,680 Speaker 1: strange rash, you go to web Md and then you 96 00:05:20,720 --> 00:05:23,799 Speaker 1: realize that you've got some sort of Venusian death cold 97 00:05:23,960 --> 00:05:29,560 Speaker 1: or something. But he founded this company. It was wildly successful. However, 98 00:05:29,760 --> 00:05:33,680 Speaker 1: it wasn't a runaway hit right out of the gate. 99 00:05:34,920 --> 00:05:38,679 Speaker 1: Arnold actually left web md after the dot com crash 100 00:05:39,040 --> 00:05:42,919 Speaker 1: that happened around two thousand, two thousand one, and he 101 00:05:43,000 --> 00:05:45,039 Speaker 1: said that he just didn't feel like he could lead 102 00:05:45,360 --> 00:05:48,839 Speaker 1: web m D through that that turmoil. He didn't have 103 00:05:48,960 --> 00:05:51,159 Speaker 1: the experience to do it. So insteady win and created 104 00:05:51,200 --> 00:05:54,719 Speaker 1: the Convex Group. Now, the Convex Group was a company, 105 00:05:54,760 --> 00:05:58,719 Speaker 1: like I said, that invested in largely entertainment ventures, and 106 00:05:58,760 --> 00:06:02,200 Speaker 1: they acquired several other entities, so they purchased other companies. 107 00:06:02,240 --> 00:06:05,840 Speaker 1: One of those was a company called lid Rock. Do 108 00:06:05,920 --> 00:06:09,400 Speaker 1: you remember lid Rock. If not, here's a quick refresher. 109 00:06:10,440 --> 00:06:14,039 Speaker 1: Once upon a time, my dear listeners, there were movie 110 00:06:14,080 --> 00:06:16,840 Speaker 1: theater chains in the United States in particular, but in 111 00:06:16,880 --> 00:06:19,440 Speaker 1: other countries as well, that would include a c D 112 00:06:19,880 --> 00:06:24,200 Speaker 1: that is, a compact disc. With certain drink purchases. The 113 00:06:24,400 --> 00:06:27,960 Speaker 1: compact disc would fit into the lid of a gargantuan 114 00:06:28,120 --> 00:06:31,599 Speaker 1: sized soft drink cup, which I'm sure was marketed as 115 00:06:31,600 --> 00:06:34,160 Speaker 1: a small and the idea was that you would pop 116 00:06:34,200 --> 00:06:36,320 Speaker 1: off the lid, take out the c D, and then 117 00:06:36,360 --> 00:06:40,160 Speaker 1: you could discover new music, presumably by playing the CD. 118 00:06:40,320 --> 00:06:42,640 Speaker 1: If you can just discover it by looking at one. 119 00:06:42,839 --> 00:06:45,640 Speaker 1: Your eyes are lasers in your robot. We had some 120 00:06:45,760 --> 00:06:48,919 Speaker 1: of these lid Rock lids around the office. When I 121 00:06:48,920 --> 00:06:53,400 Speaker 1: first started at How Stuff Works, it wasn't subject of 122 00:06:53,440 --> 00:06:58,760 Speaker 1: some jovial conversation at points in the editorial department. Now 123 00:06:58,800 --> 00:07:01,760 Speaker 1: I joined How Stuff Works Come in two thousand seven, 124 00:07:02,320 --> 00:07:04,560 Speaker 1: and that was when it was still owned by the 125 00:07:04,640 --> 00:07:08,960 Speaker 1: Convex Group. So I have some interesting memories are of 126 00:07:09,080 --> 00:07:12,520 Speaker 1: this time. I was actually part of the staff anyway, 127 00:07:12,560 --> 00:07:15,000 Speaker 1: the Convex Group, but How Stuff Works with the goal 128 00:07:15,080 --> 00:07:18,080 Speaker 1: of selling it for a profit further down the road. 129 00:07:18,840 --> 00:07:21,480 Speaker 1: This was not a secret. It was not like it 130 00:07:21,560 --> 00:07:23,400 Speaker 1: was coming as a shock to anyone. It was pretty 131 00:07:23,440 --> 00:07:25,960 Speaker 1: much part of the deal when the Convex Group made 132 00:07:26,000 --> 00:07:28,840 Speaker 1: the acquisition in two thousand two. It's just it took 133 00:07:28,840 --> 00:07:30,600 Speaker 1: a few years to get to the point where they 134 00:07:30,600 --> 00:07:33,920 Speaker 1: could sell it for a really good profit. In the meantime, 135 00:07:34,320 --> 00:07:37,240 Speaker 1: the website grew. Now there wasn't time before I was 136 00:07:37,360 --> 00:07:40,600 Speaker 1: hired where things seemed really interesting to me. Now I 137 00:07:40,640 --> 00:07:44,040 Speaker 1: never got to experience this firsthand. I just got to 138 00:07:44,040 --> 00:07:50,280 Speaker 1: hear about this time, this wondrous, magical, mythical time. Before 139 00:07:50,320 --> 00:07:52,680 Speaker 1: I got hired on there used to be a branch 140 00:07:52,840 --> 00:07:56,880 Speaker 1: of the How Stuff Works site called stuff Oh, And 141 00:07:56,880 --> 00:07:59,680 Speaker 1: this was meant to cover more whimsical and lighthearted topics, 142 00:07:59,760 --> 00:08:03,920 Speaker 1: largely entertainment related topics. How Stuff Works was thought to 143 00:08:04,160 --> 00:08:07,320 Speaker 1: be more serious. It was going to explain stuff like 144 00:08:07,400 --> 00:08:13,000 Speaker 1: refrigerators and computers and world finance, and STUFFO would answer 145 00:08:13,120 --> 00:08:16,760 Speaker 1: really weird questions such as who would win in a fight? 146 00:08:16,920 --> 00:08:22,000 Speaker 1: Superman or a Jedi. STUFFO existed from two thousand four 147 00:08:22,120 --> 00:08:24,800 Speaker 1: to about two thousand six, and from what I heard, 148 00:08:24,880 --> 00:08:26,680 Speaker 1: it was a lot of fun to work on, but 149 00:08:27,760 --> 00:08:30,560 Speaker 1: it wasn't to last. By the time I was brought on, 150 00:08:30,920 --> 00:08:35,360 Speaker 1: STUFFO was gone, and the the editorial staff of How 151 00:08:35,400 --> 00:08:38,120 Speaker 1: Stuff Works itself had been through a really rough patch. 152 00:08:38,200 --> 00:08:42,200 Speaker 1: All of the full time writers, except for one, we're gone. 153 00:08:42,559 --> 00:08:45,439 Speaker 1: There's one remaining full time writer when I was brought on. 154 00:08:45,840 --> 00:08:50,120 Speaker 1: That one full time staff writer was Tracy V. Wilson. 155 00:08:51,040 --> 00:08:54,720 Speaker 1: Now she's a host of stuff you missed in history class. 156 00:08:54,760 --> 00:08:56,640 Speaker 1: That might be where you're familiar with Tracy, But I 157 00:08:56,720 --> 00:08:59,760 Speaker 1: had known Tracy from before I started How Stuff Works. 158 00:08:59,800 --> 00:09:03,800 Speaker 1: I actually was a writer on a series of things 159 00:09:03,880 --> 00:09:06,320 Speaker 1: that Tracy would also occasionally write for, and that's how 160 00:09:06,360 --> 00:09:09,480 Speaker 1: we knew each other. So I applied to work for 161 00:09:09,559 --> 00:09:12,760 Speaker 1: How Stuff Works in late two thousand six, got an 162 00:09:12,800 --> 00:09:15,640 Speaker 1: interview in early two thousand seven, and was hired on 163 00:09:15,720 --> 00:09:19,280 Speaker 1: February fifteen, two thousand seven. At that time, Tracy and 164 00:09:19,320 --> 00:09:21,960 Speaker 1: I were the only two full time staff writers, with 165 00:09:22,040 --> 00:09:25,560 Speaker 1: Julia Layton writing Questions of the Day, and we'll talk 166 00:09:25,600 --> 00:09:28,040 Speaker 1: more about that in our interview. With Alison lower Milk, 167 00:09:28,320 --> 00:09:30,240 Speaker 1: the managing editor of How Stuff Works in just a 168 00:09:30,280 --> 00:09:33,760 Speaker 1: few moments. Now, a few months after I joined, the 169 00:09:33,800 --> 00:09:37,760 Speaker 1: company began to reinvest in the editorial department. So it 170 00:09:37,800 --> 00:09:40,920 Speaker 1: had gone through a dip where a lot of the 171 00:09:40,960 --> 00:09:45,360 Speaker 1: people were either laid off or people left the job 172 00:09:45,440 --> 00:09:47,800 Speaker 1: to go and do something else, and Tracy and I 173 00:09:47,840 --> 00:09:51,280 Speaker 1: were the only two there. But they then switched where 174 00:09:51,280 --> 00:09:54,280 Speaker 1: there was this reinvestment and the department began to grow 175 00:09:54,679 --> 00:09:57,520 Speaker 1: and we started to hire new writers and editors. And 176 00:09:57,640 --> 00:10:00,480 Speaker 1: some of those people are folks that you might be 177 00:10:00,600 --> 00:10:04,600 Speaker 1: familiar with, such as Josh Clark and Chuck Bryant. They 178 00:10:04,640 --> 00:10:07,679 Speaker 1: came in on that first wave. So I was here first. 179 00:10:08,320 --> 00:10:11,280 Speaker 1: I want that noted these days, they do host stuff 180 00:10:11,320 --> 00:10:16,600 Speaker 1: you should know, a podcast of some renown. I do 181 00:10:16,679 --> 00:10:20,520 Speaker 1: not begrudge them their success. They're actually amazing. They are talented, 182 00:10:20,600 --> 00:10:23,840 Speaker 1: they are funny, they're wicked smart, and so they are 183 00:10:24,720 --> 00:10:30,559 Speaker 1: fantastic coworkers and great podcasters. Now, in October two thousand seven, 184 00:10:30,600 --> 00:10:33,080 Speaker 1: this was less than a year after I had started 185 00:10:33,120 --> 00:10:36,800 Speaker 1: at the company, we got the announcement that Discovery Communications, 186 00:10:37,040 --> 00:10:40,080 Speaker 1: that is the company behind the Discovery Channel, the Science 187 00:10:40,160 --> 00:10:43,680 Speaker 1: Channel TLC and More was going to buy How Stuff 188 00:10:43,679 --> 00:10:47,120 Speaker 1: Works and then generally agreed upon estimate for the sales price, 189 00:10:47,120 --> 00:10:50,240 Speaker 1: because these things are not always public, was two hundred 190 00:10:50,320 --> 00:10:53,960 Speaker 1: fifty million dollars. That's a pretty nice profit for that 191 00:10:54,000 --> 00:10:56,640 Speaker 1: million dollar investment that was made back in two thousand two. 192 00:10:56,840 --> 00:10:59,160 Speaker 1: I mean, also explain what life was like back then 193 00:10:59,400 --> 00:11:02,880 Speaker 1: for the writers of How Stuff Works. Not in general, 194 00:11:02,960 --> 00:11:05,120 Speaker 1: I mean, two thousand seven wasn't that long ago. You 195 00:11:05,120 --> 00:11:07,840 Speaker 1: could probably remember it yourself, But if you were a 196 00:11:07,880 --> 00:11:11,000 Speaker 1: writer in two thousand seven, particularly when Tracy and I 197 00:11:11,040 --> 00:11:14,600 Speaker 1: were writing, we would write one article every two weeks 198 00:11:14,960 --> 00:11:18,360 Speaker 1: and we would just alternate. By the time Discovery was 199 00:11:18,400 --> 00:11:21,920 Speaker 1: purchasing us, we had switched to writing an article every week, 200 00:11:22,600 --> 00:11:25,960 Speaker 1: and we then had more writers and more editors, so 201 00:11:26,000 --> 00:11:29,760 Speaker 1: we could actually publish more than one article every week. 202 00:11:30,160 --> 00:11:31,719 Speaker 1: Because back in the day, if you went to House 203 00:11:31,720 --> 00:11:34,320 Speaker 1: Stuff Works dot com and you looked at that front page, 204 00:11:34,360 --> 00:11:37,160 Speaker 1: there would only be one new article every single week. 205 00:11:37,880 --> 00:11:40,040 Speaker 1: If you went back the next day, there might be 206 00:11:40,400 --> 00:11:43,199 Speaker 1: different articles listed on the home page, but they were 207 00:11:43,240 --> 00:11:47,880 Speaker 1: all previously written, they weren't new. So this was a 208 00:11:47,920 --> 00:11:50,040 Speaker 1: moment where we were transforming that where we were trying 209 00:11:50,040 --> 00:11:53,839 Speaker 1: to generate an entire web page is worth or a 210 00:11:53,960 --> 00:11:59,240 Speaker 1: tire landing pages worth of new content every week, which 211 00:11:59,320 --> 00:12:02,320 Speaker 1: was a big challenge. It was it was ramping up 212 00:12:02,400 --> 00:12:04,319 Speaker 1: quite a bit, and it put a lot of pressure 213 00:12:04,920 --> 00:12:09,360 Speaker 1: on us as writers and editors. Now, How Stuff Works 214 00:12:09,640 --> 00:12:13,480 Speaker 1: was intended to become a digital arm of Discovery Communications, 215 00:12:13,520 --> 00:12:15,160 Speaker 1: and on the surface, it looked like it was going 216 00:12:15,200 --> 00:12:17,360 Speaker 1: to be a really good fit because the content on 217 00:12:17,440 --> 00:12:21,800 Speaker 1: Discovery was all about asking interesting questions and finding out 218 00:12:21,800 --> 00:12:25,200 Speaker 1: the answers, which is, if you hadn't figured it out, 219 00:12:25,240 --> 00:12:27,800 Speaker 1: what How Stuff Works is all about. Two And there 220 00:12:27,840 --> 00:12:30,880 Speaker 1: were a lot of cool opportunities that popped up due 221 00:12:30,920 --> 00:12:34,320 Speaker 1: to Discovery being the owner of the company. So sometimes 222 00:12:34,360 --> 00:12:37,720 Speaker 1: people had an opportunity to write for a television show 223 00:12:37,840 --> 00:12:41,600 Speaker 1: or even appear on one. And there were also some 224 00:12:41,640 --> 00:12:45,840 Speaker 1: things that were perhaps a little less positive, but that's 225 00:12:45,840 --> 00:12:48,000 Speaker 1: to be expected with any major change in the company. 226 00:12:48,040 --> 00:12:51,720 Speaker 1: It's not unique to How Stuff Works. This was also, 227 00:12:51,840 --> 00:12:54,319 Speaker 1: of course, during a time at Discovery when the channels 228 00:12:54,320 --> 00:12:57,080 Speaker 1: began to create some content that met with let's say, 229 00:12:57,280 --> 00:13:02,520 Speaker 1: mixed reactions, such as specials of Mermaids and Megaladon's that 230 00:13:02,600 --> 00:13:07,240 Speaker 1: seemed to be documentaries but were in fact fiction that 231 00:13:07,360 --> 00:13:10,320 Speaker 1: was a fun thing to live through and right for 232 00:13:11,000 --> 00:13:14,000 Speaker 1: Under Discovery. How Stuff Works would also launch a new 233 00:13:14,080 --> 00:13:17,000 Speaker 1: business podcasts now we're going to talk more about that 234 00:13:17,040 --> 00:13:21,040 Speaker 1: in episode nine one. But the major podcasts that we 235 00:13:21,120 --> 00:13:23,720 Speaker 1: launched back in two thousand and eight would be Stuff 236 00:13:23,760 --> 00:13:26,439 Speaker 1: you Should Know, Stuff You Missed in History Class, which 237 00:13:26,559 --> 00:13:31,520 Speaker 1: was originally called Factor Fiction, and of course Tech Stuff 238 00:13:32,200 --> 00:13:35,480 Speaker 1: and Marshall Brain also launched a short form podcast called 239 00:13:35,559 --> 00:13:39,400 Speaker 1: brain Stuff. From two thousand eight until two thousand fourteen, 240 00:13:39,440 --> 00:13:42,480 Speaker 1: how Stuff Works was part of the Discovery Communications family, 241 00:13:43,000 --> 00:13:46,439 Speaker 1: and we produced podcasts and videos on top of continuing 242 00:13:46,440 --> 00:13:49,760 Speaker 1: to write articles about all sorts of topics. For a while, 243 00:13:50,400 --> 00:13:55,319 Speaker 1: writers specialized in specific content categories, and I was asked 244 00:13:55,440 --> 00:14:00,200 Speaker 1: and accepted uh to become deemed the head writer for 245 00:14:00,280 --> 00:14:04,320 Speaker 1: computers and electronics because everyone else was scared of them. 246 00:14:04,880 --> 00:14:08,320 Speaker 1: We're all a bunch of English Lit majors. But I 247 00:14:08,559 --> 00:14:12,959 Speaker 1: argued that technology meant I had the easiest job of everybody, 248 00:14:13,000 --> 00:14:16,560 Speaker 1: because here's a secret. Technology either works or it doesn't, 249 00:14:17,120 --> 00:14:19,600 Speaker 1: so you just learn how it works and you explain 250 00:14:19,680 --> 00:14:22,560 Speaker 1: it and you're done. Whereas if you're covering any of 251 00:14:22,600 --> 00:14:26,920 Speaker 1: those fuzzy social things, it gets way more messy and complicated. 252 00:14:28,080 --> 00:14:32,600 Speaker 1: Josh Chuck, Robert Lamb and uh WHRs truly became senior 253 00:14:32,680 --> 00:14:35,640 Speaker 1: writers at that time, and we helped shape the editorial 254 00:14:35,760 --> 00:14:38,640 Speaker 1: voice in the direction of the website. We experimented with 255 00:14:38,680 --> 00:14:43,720 Speaker 1: creating new experiences, such as with Android and iOS apps, 256 00:14:43,800 --> 00:14:47,040 Speaker 1: and we collaborate with other parts of the Discovery digital network. 257 00:14:47,640 --> 00:14:52,360 Speaker 1: By Discoveries strategy for digital was changing, the company began 258 00:14:52,400 --> 00:14:55,440 Speaker 1: to sell off or shut down various divisions within their 259 00:14:55,440 --> 00:14:58,160 Speaker 1: digital network. It wasn't just how Stuff Works, it also 260 00:14:58,240 --> 00:15:01,560 Speaker 1: was source Fed and others, and they decided to sell 261 00:15:01,600 --> 00:15:04,960 Speaker 1: how Stuff Works. The company that bought How Stuff Works 262 00:15:05,080 --> 00:15:08,680 Speaker 1: was called Blue Cora, and it paid a reported forty 263 00:15:08,680 --> 00:15:11,640 Speaker 1: five million dollars for the site, which was obviously a 264 00:15:11,760 --> 00:15:16,320 Speaker 1: huge drop in price and any two drop in price 265 00:15:16,920 --> 00:15:19,320 Speaker 1: in fact from what Discovery had paid back in two 266 00:15:19,400 --> 00:15:22,960 Speaker 1: thousand eight. So I'm going to be real here. It 267 00:15:23,040 --> 00:15:25,880 Speaker 1: was not easy to go through this transition. For one thing, 268 00:15:26,680 --> 00:15:29,320 Speaker 1: when you see the company you love and work for 269 00:15:29,560 --> 00:15:32,120 Speaker 1: sell for so much less than what it was value 270 00:15:32,240 --> 00:15:35,800 Speaker 1: just a few years earlier, that's hard to take and 271 00:15:35,840 --> 00:15:38,600 Speaker 1: most of us had no idea what Blue Cora even did. 272 00:15:39,840 --> 00:15:43,480 Speaker 1: Some of the still don't. What it did do, mainly 273 00:15:43,960 --> 00:15:48,120 Speaker 1: is own other companies like Infospace. Infospace is one of 274 00:15:48,120 --> 00:15:51,440 Speaker 1: those companies that has its own really complicated history, including 275 00:15:51,480 --> 00:15:54,840 Speaker 1: a fairly shady past at one point, though the company 276 00:15:54,840 --> 00:15:57,800 Speaker 1: of today does not resemble that older one at all. 277 00:15:58,480 --> 00:16:00,640 Speaker 1: And maybe one day I'll do a full episode on 278 00:16:00,680 --> 00:16:05,120 Speaker 1: the Infospace story, because it is interesting and it is tumultuous, 279 00:16:05,160 --> 00:16:08,640 Speaker 1: and the company has emerged from that past and has 280 00:16:08,680 --> 00:16:13,520 Speaker 1: done incredible work. How stuff Works was meant to complement Infospace, 281 00:16:13,840 --> 00:16:18,080 Speaker 1: which focused on search business, so they would do search 282 00:16:18,120 --> 00:16:22,120 Speaker 1: advertising and search optimization. How stuff Works would end up 283 00:16:22,160 --> 00:16:25,200 Speaker 1: being a great pairing. That was the logic. How stuff 284 00:16:25,200 --> 00:16:29,119 Speaker 1: Works would create content, Infospace would at leverage its expertise 285 00:16:29,240 --> 00:16:31,840 Speaker 1: with search to help how stuff Works take advantage of 286 00:16:31,880 --> 00:16:35,480 Speaker 1: that search power, and it would become a mutually beneficial relationship. 287 00:16:35,800 --> 00:16:40,960 Speaker 1: But then Blue Cora began to focus more on financial 288 00:16:41,000 --> 00:16:45,400 Speaker 1: services and less on Internet search. As the parent company's 289 00:16:45,440 --> 00:16:48,200 Speaker 1: goals began to change, it became clear to the business 290 00:16:48,280 --> 00:16:52,200 Speaker 1: owners that Infospace and with it, how stuff Works didn't 291 00:16:52,200 --> 00:16:55,360 Speaker 1: really have a place at the table anymore. Now this 292 00:16:55,400 --> 00:16:59,880 Speaker 1: is particularly interesting to me because Infospace created Blue Cora 293 00:17:00,280 --> 00:17:04,240 Speaker 1: as a holding company. So Infospace created Blue Cora. Then 294 00:17:04,240 --> 00:17:06,000 Speaker 1: eventually Blue Corus says, you know what, we don't need 295 00:17:06,040 --> 00:17:09,040 Speaker 1: Infospace anymore. This is kind of similar to how Google 296 00:17:09,119 --> 00:17:12,600 Speaker 1: created Alphabet to be a holding company, a parent company 297 00:17:12,600 --> 00:17:15,960 Speaker 1: for all of the Google sub companies. And so Blue 298 00:17:15,960 --> 00:17:17,800 Speaker 1: Cora began to look for a company that might want 299 00:17:17,800 --> 00:17:21,159 Speaker 1: to purchase Infospace and also take How Stuff Works along 300 00:17:21,200 --> 00:17:25,119 Speaker 1: for the ride. That company would be one called open Mail. 301 00:17:25,720 --> 00:17:28,920 Speaker 1: And yeah, this is really is a crazy complicated story. 302 00:17:29,520 --> 00:17:32,320 Speaker 1: I know because I lived through all of this. Anyway. 303 00:17:32,320 --> 00:17:36,440 Speaker 1: Open Mail LLC was a data management and marketing technology 304 00:17:36,520 --> 00:17:40,520 Speaker 1: company which purchased both Infospace and How Stuff Works for 305 00:17:40,520 --> 00:17:44,520 Speaker 1: forty five million dollars, which also stung because now the 306 00:17:44,560 --> 00:17:47,240 Speaker 1: company that was purchased two years previously for forty five 307 00:17:47,240 --> 00:17:51,439 Speaker 1: million dollars was being sold with another much larger company 308 00:17:51,560 --> 00:17:55,000 Speaker 1: for a combined price of forty five million dollars. Open 309 00:17:55,040 --> 00:17:59,280 Speaker 1: Mail would later rebrand itself into System one, and in August, 310 00:18:00,520 --> 00:18:02,920 Speaker 1: System One announced it was going to spin off How 311 00:18:03,000 --> 00:18:06,439 Speaker 1: Stuff Works as an independent company, and that's where we 312 00:18:06,520 --> 00:18:10,600 Speaker 1: are now. In that time, Conald Burne has been my 313 00:18:10,680 --> 00:18:14,120 Speaker 1: boss twice. He joined how stuff Works in two thousand seven, 314 00:18:14,160 --> 00:18:17,359 Speaker 1: a few months after I started, and he headed up 315 00:18:17,359 --> 00:18:20,639 Speaker 1: the company for several years until Discovery sold how stuff 316 00:18:20,640 --> 00:18:25,119 Speaker 1: Works to Blue Cora, and then we parted ways. Then, 317 00:18:25,440 --> 00:18:28,960 Speaker 1: as how stuff Works became an independent company in sen 318 00:18:29,040 --> 00:18:32,040 Speaker 1: he returned and now he's the boss again. So that's 319 00:18:32,080 --> 00:18:34,800 Speaker 1: kind of interesting. Now I've got a whole lot more 320 00:18:34,880 --> 00:18:38,199 Speaker 1: to say about how stuff Works the company, but first 321 00:18:38,680 --> 00:18:41,680 Speaker 1: you guessed it. Let's take a quick break to thank 322 00:18:41,720 --> 00:18:50,600 Speaker 1: our sponsor. All Right, we're back now, I'd like to 323 00:18:50,640 --> 00:18:54,440 Speaker 1: switch over to an interview I did earlier with Alison Loudermilk, 324 00:18:54,520 --> 00:18:56,760 Speaker 1: be managing editor of how stuff Works, to talk about 325 00:18:56,800 --> 00:18:59,640 Speaker 1: the voice of the site and how things have changed 326 00:18:59,720 --> 00:19:03,720 Speaker 1: over the years. I am joined in the studio by 327 00:19:03,800 --> 00:19:06,880 Speaker 1: Alison louder Milk, the managing editor over at how stuff 328 00:19:06,880 --> 00:19:10,040 Speaker 1: works dot com. Allison, I invited you here so that 329 00:19:10,080 --> 00:19:13,600 Speaker 1: we could talk about the experience of working for how 330 00:19:13,640 --> 00:19:16,840 Speaker 1: stuff Works, as well as the uh, the sort of 331 00:19:16,880 --> 00:19:20,600 Speaker 1: stuff you do as managing editor, and kind of how 332 00:19:20,640 --> 00:19:23,520 Speaker 1: the site itself has changed a little bit over time. 333 00:19:23,720 --> 00:19:29,800 Speaker 1: We try to keep a consistent voice for the the website, 334 00:19:29,880 --> 00:19:32,600 Speaker 1: so that we can have that sort of throughput, but 335 00:19:32,800 --> 00:19:35,840 Speaker 1: it's uh, there are little things around the edges that change. 336 00:19:35,880 --> 00:19:38,960 Speaker 1: So first off, how would you describe how stuff works 337 00:19:38,960 --> 00:19:41,600 Speaker 1: as voice to somebody if you were telling them and 338 00:19:41,600 --> 00:19:44,280 Speaker 1: they had never visited the website, and you said, well, 339 00:19:44,280 --> 00:19:46,359 Speaker 1: you know, it's it's a reference site. It's got tons 340 00:19:46,359 --> 00:19:48,840 Speaker 1: of information about all sorts of topics. How would you 341 00:19:48,880 --> 00:19:52,960 Speaker 1: describe the tone or the voice of the site, Jonathan, 342 00:19:52,960 --> 00:19:55,320 Speaker 1: That's a great question and it's something we think about 343 00:19:55,359 --> 00:19:58,959 Speaker 1: a lot on the editorial team. UM. I think the 344 00:19:59,000 --> 00:20:03,000 Speaker 1: most important thing to recognize about the folks who are 345 00:20:03,040 --> 00:20:05,520 Speaker 1: here editing and writing for House to Works is that 346 00:20:05,560 --> 00:20:09,560 Speaker 1: we are a curious bunch, and so we let our 347 00:20:09,720 --> 00:20:14,120 Speaker 1: innate wonder of the world really drive what we're talking about. UM. 348 00:20:14,160 --> 00:20:16,879 Speaker 1: We are always curious and we are always trying to 349 00:20:16,920 --> 00:20:19,680 Speaker 1: get to the bottom of something. UM, and that can 350 00:20:19,960 --> 00:20:24,280 Speaker 1: drive the conversation. Let's take let's take what's going on 351 00:20:24,320 --> 00:20:26,520 Speaker 1: in the world today. There's a lot of political things. 352 00:20:27,200 --> 00:20:29,520 Speaker 1: House to Works is not, always, has not traditionally been 353 00:20:29,840 --> 00:20:34,240 Speaker 1: a political site, but we will try to find the story, 354 00:20:34,280 --> 00:20:38,440 Speaker 1: the explainer behind the politics, like how does that process work? 355 00:20:38,520 --> 00:20:40,840 Speaker 1: Does a president have to live in the White House, 356 00:20:41,200 --> 00:20:44,359 Speaker 1: things like that. UM, So we're always trying to look 357 00:20:44,440 --> 00:20:48,480 Speaker 1: for the bigger picture of something that's happening behind the news. 358 00:20:48,560 --> 00:20:53,639 Speaker 1: We started out very science and technically focused. Our big article, 359 00:20:53,880 --> 00:20:55,960 Speaker 1: as I'm smiling right here and I'm waiting for you 360 00:20:55,960 --> 00:20:58,240 Speaker 1: to recognize, it is how car engines work. I mean, 361 00:20:58,240 --> 00:21:02,120 Speaker 1: that's that's the big one. That's the gendery how stuff works, biggie. 362 00:21:02,480 --> 00:21:05,000 Speaker 1: And we've gone on to do thousands and thousands of 363 00:21:05,119 --> 00:21:08,800 Speaker 1: articles since then, and what does remain consistent over all 364 00:21:08,840 --> 00:21:12,000 Speaker 1: of those articles is the curiosity and it's it's it 365 00:21:12,000 --> 00:21:14,960 Speaker 1: shouldn't be superficial. We strive to never be superficial, but 366 00:21:15,040 --> 00:21:18,160 Speaker 1: rather we're trying to get underneath and dig I mean, 367 00:21:18,200 --> 00:21:21,240 Speaker 1: are there scientific forces at work? What is the theory? 368 00:21:21,400 --> 00:21:24,119 Speaker 1: What are what is the research out there? Um that 369 00:21:24,200 --> 00:21:27,320 Speaker 1: has you know, investigated the topic at hand. We try 370 00:21:27,400 --> 00:21:31,920 Speaker 1: to go for primary sources. We are factual. We try 371 00:21:31,960 --> 00:21:33,679 Speaker 1: as much as we can to be unbiased, but of 372 00:21:33,720 --> 00:21:35,520 Speaker 1: course we're coming from a certain point of view. So 373 00:21:36,680 --> 00:21:39,120 Speaker 1: there is so much you can do on that front. Well, 374 00:21:39,119 --> 00:21:42,240 Speaker 1: and I like to describe it sort of as you know, 375 00:21:42,280 --> 00:21:45,360 Speaker 1: you're chatting with a super smart friend of yours at 376 00:21:45,480 --> 00:21:48,840 Speaker 1: like a restaurant or something, or you know, some casual environment, 377 00:21:48,920 --> 00:21:53,520 Speaker 1: so it doesn't come across necessarily professorial. Right, It's not 378 00:21:53,560 --> 00:21:58,960 Speaker 1: like a lecture. It's it's not dry like a typical 379 00:21:59,000 --> 00:22:03,160 Speaker 1: reference book would be. But it's also not as flippant 380 00:22:03,560 --> 00:22:06,280 Speaker 1: as some other sites might be. There's a there's a 381 00:22:06,280 --> 00:22:10,560 Speaker 1: middle ground there. So and I'm not trying to dismiss 382 00:22:10,720 --> 00:22:16,399 Speaker 1: or or talk trash about sites that are more uh, 383 00:22:16,600 --> 00:22:19,800 Speaker 1: you know, they add more humor into their their work. 384 00:22:19,840 --> 00:22:22,359 Speaker 1: I think there is value in that. That's just not 385 00:22:22,440 --> 00:22:24,280 Speaker 1: the voice of how stuff works. There's a little bit, 386 00:22:24,400 --> 00:22:27,000 Speaker 1: but it's not like and this is the setup for 387 00:22:27,080 --> 00:22:29,600 Speaker 1: a jokey joke, and now we'll throw in a factor 388 00:22:29,600 --> 00:22:33,720 Speaker 1: to uh. There's some delicate line in between. That's the 389 00:22:33,760 --> 00:22:35,919 Speaker 1: way I always felt that, you know, you wanted to 390 00:22:35,960 --> 00:22:40,840 Speaker 1: feel like the article is taking you and treating you 391 00:22:40,880 --> 00:22:43,159 Speaker 1: as an equal as the reader. Right, Like we're not 392 00:22:43,200 --> 00:22:46,560 Speaker 1: talking down to anybody, We're not trying to uh to 393 00:22:46,680 --> 00:22:49,439 Speaker 1: come across as we're We are the Great Oracle, and 394 00:22:49,480 --> 00:22:51,800 Speaker 1: you shall kneel before us, and we will bestow our 395 00:22:51,800 --> 00:22:54,120 Speaker 1: wisdom and knowledge upon you, and you will be better 396 00:22:54,160 --> 00:22:56,119 Speaker 1: for it, but still less than us and go away. 397 00:22:56,119 --> 00:22:58,919 Speaker 1: Now that's not the way we wanted to have how 398 00:22:58,960 --> 00:23:02,080 Speaker 1: stuff works come across. And uh So it was always 399 00:23:02,200 --> 00:23:06,919 Speaker 1: a challenge for me as a writer two find the 400 00:23:07,040 --> 00:23:12,560 Speaker 1: elements in an assignment that got me interested, you know, 401 00:23:12,800 --> 00:23:15,840 Speaker 1: engage that that sense of curiosity you were talking about, 402 00:23:16,520 --> 00:23:20,760 Speaker 1: and would therefore energize me to write the whole piece. 403 00:23:20,920 --> 00:23:25,480 Speaker 1: And sometimes, actually more frequently than not, the ones that 404 00:23:25,560 --> 00:23:30,480 Speaker 1: I found more inspiring were topics that I initially thought 405 00:23:30,520 --> 00:23:32,840 Speaker 1: were going to be terrible, like what can you give 406 00:23:32,880 --> 00:23:35,720 Speaker 1: us an example? I mean, let's see, let I'll think 407 00:23:35,760 --> 00:23:38,320 Speaker 1: about that. Gosh, I wrote so many and it's been 408 00:23:38,320 --> 00:23:41,159 Speaker 1: so long since I've written any but like I wrote 409 00:23:41,440 --> 00:23:45,199 Speaker 1: some about cloud computing when cloud computing was still a 410 00:23:45,240 --> 00:23:48,439 Speaker 1: buzz term that not very many people understood, and I 411 00:23:48,520 --> 00:23:50,240 Speaker 1: was worried that it was just going to be super 412 00:23:50,320 --> 00:23:54,680 Speaker 1: dry and really technical and that there wouldn't be anything 413 00:23:54,720 --> 00:23:57,359 Speaker 1: interesting about it. And the more I learned about the 414 00:23:57,400 --> 00:24:00,080 Speaker 1: more I thought, this is actually pretty fascinating. The a 415 00:24:00,160 --> 00:24:02,840 Speaker 1: this architecture works, the whole concept of it, the fact 416 00:24:02,880 --> 00:24:06,960 Speaker 1: that we call it a cloud, but really you're information 417 00:24:07,040 --> 00:24:09,120 Speaker 1: is still living on a computer in fact it's living 418 00:24:09,119 --> 00:24:11,919 Speaker 1: on several computers. Typically if you have redundancy built in. 419 00:24:12,040 --> 00:24:13,560 Speaker 1: I'm not going to go into that. I've done full 420 00:24:13,600 --> 00:24:16,520 Speaker 1: episodes about it, but I found it very interesting, whereas 421 00:24:16,520 --> 00:24:18,680 Speaker 1: there would be other ones that maybe I thought going 422 00:24:18,720 --> 00:24:20,479 Speaker 1: into it, oh, I can't wait to write about this, 423 00:24:20,880 --> 00:24:23,480 Speaker 1: and then maybe two pages into the article, I thought, oh, 424 00:24:23,720 --> 00:24:26,000 Speaker 1: this is gonna be harder than I imagine, because even 425 00:24:26,000 --> 00:24:28,840 Speaker 1: though I was excited at the beginning, when I start 426 00:24:28,920 --> 00:24:33,919 Speaker 1: looking into it, either there is a lack of compelling 427 00:24:33,960 --> 00:24:37,399 Speaker 1: information out there for you to write a sizeable article, 428 00:24:37,720 --> 00:24:41,480 Speaker 1: or you just haven't found the right the right entry point. 429 00:24:41,720 --> 00:24:44,960 Speaker 1: And one of the ways we try to prepare ourselves 430 00:24:45,119 --> 00:24:48,119 Speaker 1: when we're getting ready to start an article, as we 431 00:24:48,240 --> 00:24:53,199 Speaker 1: send out an initial approach, which is, yeah, it's a 432 00:24:53,200 --> 00:24:57,040 Speaker 1: fun process that Jonathan Strickland is infamous for ignoring of 433 00:24:57,240 --> 00:25:00,520 Speaker 1: the initial approach, though, that's typically where we create a 434 00:25:00,560 --> 00:25:04,400 Speaker 1: list of questions we feel the article should answer. Most 435 00:25:04,400 --> 00:25:06,760 Speaker 1: of the time, sometimes it's something else like it maybe 436 00:25:06,840 --> 00:25:10,240 Speaker 1: like we've got this idea for a list of really 437 00:25:10,280 --> 00:25:14,520 Speaker 1: important examples of a particular category. There's one that went 438 00:25:14,560 --> 00:25:18,600 Speaker 1: around just recently. They got a lot of feedback and uh, 439 00:25:18,720 --> 00:25:21,960 Speaker 1: and in that case, it just ends up being people listing. 440 00:25:23,600 --> 00:25:26,000 Speaker 1: I mean, I guess I could, right, I mean, that's 441 00:25:25,800 --> 00:25:28,480 Speaker 1: the one I'm talking about right now. Where it was 442 00:25:29,680 --> 00:25:33,840 Speaker 1: it was it was musicals that are that we're particularly 443 00:25:33,920 --> 00:25:39,000 Speaker 1: important for the art form of musical theater, right, and 444 00:25:39,040 --> 00:25:42,480 Speaker 1: so people started. It's more activity than I've seen in 445 00:25:42,560 --> 00:25:45,600 Speaker 1: quite a while. And honestly, and I actually engaged in 446 00:25:45,600 --> 00:25:48,560 Speaker 1: this one. I argue that The Fantastics should be on 447 00:25:48,600 --> 00:25:51,040 Speaker 1: that list because it was the longest running off Broadway 448 00:25:51,119 --> 00:25:55,600 Speaker 1: musical of all time, and therefore it deserves a place 449 00:25:55,640 --> 00:25:57,840 Speaker 1: on that list. Also, Jerry Orbach was in that and 450 00:25:57,880 --> 00:26:01,960 Speaker 1: he's amazing. So that sort of thing. You get those 451 00:26:02,000 --> 00:26:04,160 Speaker 1: initial approaches. But most of the time, our initial approaches 452 00:26:04,200 --> 00:26:07,159 Speaker 1: are questions that we think the article should answer. And 453 00:26:07,520 --> 00:26:12,840 Speaker 1: I love that process because it shows it shows kind 454 00:26:12,880 --> 00:26:16,840 Speaker 1: of how everyone thinks based upon the questions they tend 455 00:26:16,880 --> 00:26:20,920 Speaker 1: to submit. So let me give you a classic Tracy 456 00:26:21,119 --> 00:26:25,800 Speaker 1: submission C V. Wilson, where the co hosts of Stuffy 457 00:26:25,800 --> 00:26:30,320 Speaker 1: miss in history class. She I believe now is the 458 00:26:30,359 --> 00:26:34,000 Speaker 1: most senior of all How Stuff Works employees. I think 459 00:26:34,000 --> 00:26:37,080 Speaker 1: that she's got She's been here the longest of everybody. Um, 460 00:26:37,320 --> 00:26:40,520 Speaker 1: and she was when I joined, one of the the 461 00:26:40,560 --> 00:26:44,440 Speaker 1: only other staff writer on staff, the only two. Yeah, 462 00:26:44,480 --> 00:26:46,119 Speaker 1: you can find a ton of our articles still on 463 00:26:46,160 --> 00:26:49,080 Speaker 1: the site, anything from how dinosaurs work to all sorts 464 00:26:49,080 --> 00:26:52,879 Speaker 1: of staff I remember she was working on silly string 465 00:26:53,080 --> 00:26:56,720 Speaker 1: when I first started, and I remember magnets almost broke 466 00:26:56,720 --> 00:27:00,680 Speaker 1: her brain how magnets work almost broke I'm let's be fair. 467 00:27:00,720 --> 00:27:03,600 Speaker 1: The insane clown posse. He couldn't figure it out. But Tracy, 468 00:27:03,720 --> 00:27:05,840 Speaker 1: she sat down, she finally, you know, she was able 469 00:27:05,840 --> 00:27:07,280 Speaker 1: to suss it out at the end, and so that 470 00:27:07,400 --> 00:27:11,280 Speaker 1: article does exist. But something that Tracy is is very 471 00:27:11,760 --> 00:27:14,639 Speaker 1: much known for is if you have any sort of 472 00:27:14,840 --> 00:27:19,679 Speaker 1: article that has any sort of remotely scientific aspect to it, 473 00:27:20,040 --> 00:27:23,040 Speaker 1: she will submit the question of what are the physics 474 00:27:23,720 --> 00:27:27,240 Speaker 1: that guide this or what is the science behind this? 475 00:27:27,440 --> 00:27:29,760 Speaker 1: Like if the questions if none of the questions that 476 00:27:29,800 --> 00:27:32,600 Speaker 1: are on the list already, because usually, as a writer 477 00:27:32,760 --> 00:27:34,520 Speaker 1: or editor, come up with a list of them and 478 00:27:34,560 --> 00:27:36,640 Speaker 1: you submit it to everybody else and then you say, 479 00:27:36,680 --> 00:27:39,439 Speaker 1: what else am I not thinking of? If you have 480 00:27:39,520 --> 00:27:43,680 Speaker 1: not included that science based aspect, don't worry, She'll she'll 481 00:27:43,720 --> 00:27:47,840 Speaker 1: definitely submit that that's kind of her go to I 482 00:27:47,840 --> 00:27:49,560 Speaker 1: have one that's stuck in my head um And I 483 00:27:49,560 --> 00:27:51,919 Speaker 1: think maybe even Chuck Chuck Bryant made the joke when 484 00:27:51,960 --> 00:27:53,560 Speaker 1: it went out and it was about kayaking and we 485 00:27:53,560 --> 00:27:56,000 Speaker 1: were going to write how kayaking works, and I think 486 00:27:56,000 --> 00:27:59,639 Speaker 1: he chokingly submitted to the initial approach email threat what 487 00:27:59,760 --> 00:28:02,720 Speaker 1: you'll forget about the science of kayaking? Like ha ha, 488 00:28:02,960 --> 00:28:06,160 Speaker 1: And sure enough there's Tracy chumming in on that. Yeah, 489 00:28:06,200 --> 00:28:08,400 Speaker 1: I mean fluid dynamics, right, I mean, come on, that's 490 00:28:08,440 --> 00:28:12,320 Speaker 1: an important part of physics. So yeah, it's it's we 491 00:28:12,440 --> 00:28:14,399 Speaker 1: joke about it a little bit because there is this 492 00:28:14,480 --> 00:28:16,600 Speaker 1: sort of culture here at how stuff works that you 493 00:28:16,600 --> 00:28:19,920 Speaker 1: know you you when you're immersed in it, you begin 494 00:28:20,000 --> 00:28:24,960 Speaker 1: to really get a sense of of what is important 495 00:28:25,000 --> 00:28:28,080 Speaker 1: to each person based upon the kind of questions that 496 00:28:28,119 --> 00:28:31,600 Speaker 1: they typically will submit. Not all of them are falling 497 00:28:31,640 --> 00:28:34,680 Speaker 1: into exactly the same category. It's not like, oh, well, 498 00:28:34,720 --> 00:28:37,720 Speaker 1: here comes the pop culture question from so and so 499 00:28:37,760 --> 00:28:41,760 Speaker 1: because they're the pop culture person. It's not quite that specific, 500 00:28:41,880 --> 00:28:45,160 Speaker 1: but it is kind of funny to see those sort 501 00:28:45,160 --> 00:28:47,560 Speaker 1: of submissions. I think the big thing about how staff 502 00:28:47,600 --> 00:28:52,840 Speaker 1: works is that we trust the readers to understand any subject. 503 00:28:53,040 --> 00:28:55,520 Speaker 1: We think that we are able to explain it, and 504 00:28:55,560 --> 00:28:58,560 Speaker 1: we think readers should be able. Um. We think about 505 00:28:58,560 --> 00:29:01,560 Speaker 1: our readers are smart enough, um to understand it too, 506 00:29:01,560 --> 00:29:04,080 Speaker 1: And I mean that can be everything from particle accelerators 507 00:29:04,440 --> 00:29:08,120 Speaker 1: to kayaking, like we're just talking about. We put the 508 00:29:08,160 --> 00:29:11,520 Speaker 1: onus on the writers and the editors to explain the 509 00:29:11,560 --> 00:29:14,680 Speaker 1: subject in a way that people can appreciate. And I 510 00:29:14,720 --> 00:29:17,760 Speaker 1: think that I think that everybody should be able to 511 00:29:17,800 --> 00:29:20,000 Speaker 1: ask questions about the world and have him answered. And 512 00:29:20,040 --> 00:29:23,880 Speaker 1: that's really what we're about, right right, And we we 513 00:29:23,960 --> 00:29:27,479 Speaker 1: don't want as writers or editors to walk away from 514 00:29:27,520 --> 00:29:30,920 Speaker 1: an article with a question unanswered if in fact, there 515 00:29:31,040 --> 00:29:34,240 Speaker 1: is an answer for that question, because that means someone 516 00:29:34,280 --> 00:29:36,840 Speaker 1: out there is going to ask it and the article 517 00:29:36,840 --> 00:29:38,959 Speaker 1: didn't answer it, and that means that we failed on 518 00:29:39,000 --> 00:29:41,520 Speaker 1: our part in this In this process, this is a 519 00:29:41,560 --> 00:29:44,920 Speaker 1: relationship that we've built with our audience, and uh, you know, 520 00:29:45,000 --> 00:29:47,480 Speaker 1: we try our best to make sure that we are 521 00:29:47,960 --> 00:29:50,960 Speaker 1: we have a representative list of questions that we think 522 00:29:51,240 --> 00:29:55,280 Speaker 1: this article needs to answer. Sometimes that does fall through, 523 00:29:55,520 --> 00:29:58,720 Speaker 1: but we also will go back and will edit articles 524 00:29:58,720 --> 00:30:02,360 Speaker 1: and include more information, uh, in order to address that 525 00:30:02,440 --> 00:30:05,360 Speaker 1: when it's when it's appropriate. So it's you know, it's 526 00:30:05,400 --> 00:30:08,960 Speaker 1: it's an interesting relationship. And speaking of those, I want 527 00:30:08,960 --> 00:30:11,840 Speaker 1: to talk a little bit about your relationship with the company. 528 00:30:11,840 --> 00:30:15,040 Speaker 1: When did you start at How Stuff Works? I started 529 00:30:15,080 --> 00:30:17,800 Speaker 1: in January two eight, and I started with a whole 530 00:30:17,840 --> 00:30:22,600 Speaker 1: group of people. Um, Kristin Conner, she was formerly the 531 00:30:22,600 --> 00:30:25,360 Speaker 1: host of stuff Mom never told you, Molly Edmonds, they 532 00:30:25,360 --> 00:30:28,560 Speaker 1: were the original too on that. Amanda Arnold, she was 533 00:30:28,600 --> 00:30:31,400 Speaker 1: an editor a long time for The Adventure, A really 534 00:30:31,600 --> 00:30:35,600 Speaker 1: great soul. Um. Also Jennifer Horton, she was for a 535 00:30:35,640 --> 00:30:37,960 Speaker 1: little bit. She had a shorter stay with How Staff Works. 536 00:30:38,440 --> 00:30:40,640 Speaker 1: And I'm trying to remember who else there was somebody 537 00:30:40,680 --> 00:30:44,640 Speaker 1: else there's six of us, was there? It would have 538 00:30:44,680 --> 00:30:47,920 Speaker 1: been Toothman? She was later right, Jessica to Ja Toothman, 539 00:30:48,000 --> 00:30:50,880 Speaker 1: one of our in house writers. Yeah. So to give 540 00:30:50,920 --> 00:30:53,000 Speaker 1: you an idea of how long I've been with the company, 541 00:30:53,080 --> 00:30:56,200 Speaker 1: I started when my daughter was seven months old and 542 00:30:56,320 --> 00:30:59,240 Speaker 1: I am now still with the company and she is ten. Yeah. 543 00:30:59,760 --> 00:31:02,719 Speaker 1: So I had been with How Stuff Works for a 544 00:31:02,760 --> 00:31:05,719 Speaker 1: little less than a year when you came on, and uh, 545 00:31:05,800 --> 00:31:08,160 Speaker 1: I was just thinking, who are these up starts coming? 546 00:31:08,200 --> 00:31:11,480 Speaker 1: In on coming in on my playground. Gosh darn it. No, 547 00:31:11,600 --> 00:31:15,320 Speaker 1: I was excited because again, like when I started, it 548 00:31:15,440 --> 00:31:17,680 Speaker 1: was just two staff writers, Tracy and myself, and that 549 00:31:17,760 --> 00:31:20,720 Speaker 1: was it in fact when I started. So when I 550 00:31:20,720 --> 00:31:24,320 Speaker 1: started How Stuff Works, we had one article, one full 551 00:31:24,400 --> 00:31:28,760 Speaker 1: length article go up every week, which meant that we 552 00:31:28,880 --> 00:31:34,720 Speaker 1: each Tracy and I had two weeks to research right, submit, 553 00:31:35,280 --> 00:31:39,239 Speaker 1: rewrite and any article and then it would go up, 554 00:31:39,720 --> 00:31:44,320 Speaker 1: you know that following like the Friday, and then two 555 00:31:44,360 --> 00:31:46,280 Speaker 1: weeks later the next one that we would write would 556 00:31:46,280 --> 00:31:50,280 Speaker 1: go up on that Friday and two weeks. So we alternated. 557 00:31:50,320 --> 00:31:52,160 Speaker 1: Tracy would have one week, I would have another week. 558 00:31:52,560 --> 00:31:55,600 Speaker 1: But having two weeks to research, right and refine an 559 00:31:55,680 --> 00:31:58,440 Speaker 1: article was amazing. It was a huge amount of time. 560 00:31:58,960 --> 00:32:03,520 Speaker 1: And there's uh, there's a joking law. It's kind of like, um, 561 00:32:03,560 --> 00:32:07,240 Speaker 1: you know how you you have all these different supposed 562 00:32:07,440 --> 00:32:10,400 Speaker 1: rules that kind of guide the universe, but really it's 563 00:32:10,440 --> 00:32:13,760 Speaker 1: just us kind of making stuff up. One of those 564 00:32:13,800 --> 00:32:16,840 Speaker 1: says that the amount of work you have will fill 565 00:32:16,920 --> 00:32:19,400 Speaker 1: up whatever time it is that you have available to it. 566 00:32:19,400 --> 00:32:21,440 Speaker 1: It doesn't matter how short or long the time is. 567 00:32:21,680 --> 00:32:23,680 Speaker 1: It's it could be the exact same amount of work 568 00:32:23,760 --> 00:32:25,760 Speaker 1: or the same output. But if you have two weeks 569 00:32:25,760 --> 00:32:27,400 Speaker 1: to do it, it'll take two weeks to get it done. 570 00:32:27,560 --> 00:32:29,800 Speaker 1: If you have forty five minutes to do it, it'll 571 00:32:29,800 --> 00:32:32,800 Speaker 1: take forty five minutes to get it done. Ah, we 572 00:32:32,840 --> 00:32:34,880 Speaker 1: had two weeks to write an article, and it was 573 00:32:35,080 --> 00:32:38,240 Speaker 1: a single article per person. We also had another person 574 00:32:38,280 --> 00:32:40,720 Speaker 1: who is writing questions of the day, which were super short, 575 00:32:41,160 --> 00:32:45,600 Speaker 1: as we're one page, typically Julia Layton, who would write 576 00:32:45,880 --> 00:32:49,200 Speaker 1: one page articles that would try and answer a basic 577 00:32:49,560 --> 00:32:53,360 Speaker 1: but interesting question, and that actually has been a throughput 578 00:32:53,360 --> 00:32:55,280 Speaker 1: for how stuff works as well. We've had that kind 579 00:32:55,320 --> 00:32:58,280 Speaker 1: of approach of we've got this question that we just 580 00:32:58,400 --> 00:33:01,440 Speaker 1: want to know the answer to. Let's assign that to 581 00:33:01,520 --> 00:33:03,640 Speaker 1: someone and find out what the answer is because that's 582 00:33:03,680 --> 00:33:06,240 Speaker 1: kind of a cool thing. And we've done that in podcasts, 583 00:33:06,320 --> 00:33:09,000 Speaker 1: we've done that in articles, we've done in blog posts. 584 00:33:10,080 --> 00:33:14,720 Speaker 1: But things have changed since then when you joined. By 585 00:33:14,760 --> 00:33:18,080 Speaker 1: then it had already changed a little bit. Sure, people 586 00:33:18,120 --> 00:33:21,600 Speaker 1: were really excited because we have a Discovery acquisition had 587 00:33:21,600 --> 00:33:25,720 Speaker 1: been announced and shortly thereafter I was completed, So there's 588 00:33:25,760 --> 00:33:28,000 Speaker 1: a lot of excitement around that. Yeah, there's a lot 589 00:33:28,040 --> 00:33:31,479 Speaker 1: of trepidation but also excitement because suddenly we were going 590 00:33:31,480 --> 00:33:35,160 Speaker 1: to be part of a much larger media company. We 591 00:33:35,160 --> 00:33:37,400 Speaker 1: weren't entirely certain how that was going to play out, 592 00:33:37,400 --> 00:33:40,800 Speaker 1: but it ended up being really an interesting experience. And 593 00:33:40,840 --> 00:33:42,960 Speaker 1: I mean, you know, everyone says, oh, I used the 594 00:33:43,000 --> 00:33:45,160 Speaker 1: word interesting, and that could be neither good or bad. 595 00:33:45,320 --> 00:33:48,320 Speaker 1: Both happened. I mean, there were good things with the 596 00:33:48,360 --> 00:33:51,520 Speaker 1: Discovery relationship. There were things that were not so good, 597 00:33:51,840 --> 00:33:55,880 Speaker 1: depending upon where in the hierarchy you were right. So 598 00:33:56,520 --> 00:33:58,920 Speaker 1: one of the examples of something that might have been 599 00:33:58,920 --> 00:34:02,480 Speaker 1: a little frustrating was that we would occasionally get requests 600 00:34:02,520 --> 00:34:07,160 Speaker 1: to write or record information about some related Discovery topic, 601 00:34:07,720 --> 00:34:09,920 Speaker 1: and that put the challenge on us to find a 602 00:34:09,920 --> 00:34:11,840 Speaker 1: way to do it where it didn't just come across 603 00:34:11,960 --> 00:34:16,040 Speaker 1: as an advertisement for a Discovery show. And uh, sometimes 604 00:34:16,040 --> 00:34:18,600 Speaker 1: that was not so hard, because Discovery covers a lot 605 00:34:18,600 --> 00:34:22,080 Speaker 1: of stuff that is very much aligned with the sort 606 00:34:22,120 --> 00:34:25,239 Speaker 1: of things that how Stuff works covers. Sometimes it was 607 00:34:25,280 --> 00:34:29,200 Speaker 1: more challenging where you really the request was, well, it's 608 00:34:29,280 --> 00:34:31,160 Speaker 1: essentially gonna be this is gonna be about the show. 609 00:34:31,200 --> 00:34:32,640 Speaker 1: There's not much I can do about it other than 610 00:34:32,680 --> 00:34:34,440 Speaker 1: to make sure I do the best job I possibly 611 00:34:34,480 --> 00:34:39,360 Speaker 1: can creating this piece of content so that it serves 612 00:34:39,440 --> 00:34:43,880 Speaker 1: both the site and Discovery properly. Uh, and that's always delicate. 613 00:34:43,920 --> 00:34:46,600 Speaker 1: I assumed that, Uh, you know, you came in right 614 00:34:46,640 --> 00:34:48,839 Speaker 1: at the beginning of that relationship. I'm sure there were 615 00:34:48,880 --> 00:34:53,319 Speaker 1: times during it that were more challenging than others. Yeah, 616 00:34:53,440 --> 00:34:55,960 Speaker 1: Robert and I are worked on this show, produced pieces 617 00:34:56,320 --> 00:34:58,759 Speaker 1: for the this awesome series called Life and it was 618 00:34:58,840 --> 00:35:04,120 Speaker 1: adaptation of the Attenborough BBC serious that they've done and 619 00:35:04,160 --> 00:35:06,000 Speaker 1: it was a lot of fun and he got to 620 00:35:06,000 --> 00:35:09,520 Speaker 1: interview some of the directors and main characters involved, and 621 00:35:09,520 --> 00:35:11,880 Speaker 1: it was super interesting stuff which is all about it 622 00:35:12,040 --> 00:35:14,719 Speaker 1: very very close to you how stuff works. Core just 623 00:35:15,239 --> 00:35:18,680 Speaker 1: questions about animals and how the world works and the 624 00:35:18,680 --> 00:35:21,200 Speaker 1: ecosystem and the you know, the inner workings. It was. 625 00:35:21,239 --> 00:35:23,480 Speaker 1: It was very fun. We enjoyed it a lot. That 626 00:35:23,560 --> 00:35:25,560 Speaker 1: was great. There were other times where and I mean, 627 00:35:25,560 --> 00:35:28,880 Speaker 1: I'm just going to speak frankly here because it's my show, 628 00:35:29,640 --> 00:35:31,919 Speaker 1: but there were other times that we're probably a little 629 00:35:31,920 --> 00:35:34,120 Speaker 1: more of a head scratcher, at least for me, things 630 00:35:34,160 --> 00:35:39,279 Speaker 1: like walking into a meeting and another conference call is 631 00:35:39,320 --> 00:35:43,239 Speaker 1: still kind of going on. But it wasn't being concluded, 632 00:35:43,480 --> 00:35:46,560 Speaker 1: and so we had this weird kind of mixture of 633 00:35:46,600 --> 00:35:49,560 Speaker 1: people inside the room, and I remember hearing an actual 634 00:35:49,680 --> 00:35:57,800 Speaker 1: conversation about the ramifications of John and Kate divorcing, uh 635 00:35:57,960 --> 00:36:00,319 Speaker 1: for the whole John and Kate plus eight show, and 636 00:36:00,400 --> 00:36:04,799 Speaker 1: hearing executives talking about how that was going to affect 637 00:36:05,640 --> 00:36:08,480 Speaker 1: business deals, and it just that's when it hit me. 638 00:36:08,560 --> 00:36:10,719 Speaker 1: I thought, I don't I don't want to be in 639 00:36:10,719 --> 00:36:12,799 Speaker 1: this room right now. I want to get out of 640 00:36:12,800 --> 00:36:14,359 Speaker 1: this room and now I will come back when this 641 00:36:14,440 --> 00:36:16,880 Speaker 1: conversation is over, because it didn't have anything to do 642 00:36:16,960 --> 00:36:19,040 Speaker 1: with me, that was not part of what I was 643 00:36:19,080 --> 00:36:21,719 Speaker 1: working on at all. But it was one of those 644 00:36:21,760 --> 00:36:27,920 Speaker 1: little reminders that sometimes these relationships have downsides from a 645 00:36:28,120 --> 00:36:30,759 Speaker 1: from a writer's perspective, if you like. Again, we were 646 00:36:30,760 --> 00:36:34,440 Speaker 1: all trying to serve how stuff works first and also 647 00:36:34,719 --> 00:36:37,759 Speaker 1: serve Discovery because Discovery owned how stuff works at the time, 648 00:36:38,560 --> 00:36:42,760 Speaker 1: and it wasn't always an easy thing to do. Uh. 649 00:36:42,800 --> 00:36:45,680 Speaker 1: I remember Julie Douglas of Stuff of Life and just 650 00:36:45,800 --> 00:36:49,120 Speaker 1: a really all around great producer right now. She I 651 00:36:49,160 --> 00:36:52,120 Speaker 1: remember hearing her in the Cube over interviewing Michelle Dugger, 652 00:36:53,000 --> 00:36:56,839 Speaker 1: and that was always interesting. Yeah, yeah, we had some uh, 653 00:36:56,880 --> 00:36:59,479 Speaker 1: you know, we we had some little rough spots there. 654 00:36:59,560 --> 00:37:02,239 Speaker 1: We also, oh uh, I mean, there's no secret that 655 00:37:02,320 --> 00:37:06,640 Speaker 1: the way the web works is through web advertising. And 656 00:37:06,760 --> 00:37:12,600 Speaker 1: we had some really big deals with various manufacturers companies 657 00:37:12,640 --> 00:37:14,680 Speaker 1: that were wanting to advertise on how stuff works, and 658 00:37:14,719 --> 00:37:18,359 Speaker 1: they were very very good, big deals, but early on 659 00:37:18,440 --> 00:37:22,880 Speaker 1: we had not really created the strategy for how to 660 00:37:23,040 --> 00:37:25,239 Speaker 1: do that in a way that was responsible so that 661 00:37:25,280 --> 00:37:30,239 Speaker 1: we wouldn't h end up alienating our own user base, 662 00:37:30,280 --> 00:37:34,280 Speaker 1: our own audience. So there were some some tough learning 663 00:37:34,400 --> 00:37:37,320 Speaker 1: curves there. Yeah, it was the dawna of sponsored content 664 00:37:37,400 --> 00:37:39,640 Speaker 1: for how staff Wricks and a lot of other people 665 00:37:39,640 --> 00:37:41,319 Speaker 1: had started doing it, and how to do it right 666 00:37:41,360 --> 00:37:44,760 Speaker 1: and exactly what you're saying, how to balance editorial calendar 667 00:37:44,880 --> 00:37:49,520 Speaker 1: so that we are serving a lot of different stakeholder needs. Yeah, 668 00:37:49,600 --> 00:37:52,560 Speaker 1: and you didn't want to have a moment where someone 669 00:37:52,640 --> 00:37:56,480 Speaker 1: visits the website and it's just absolutely dominated by a 670 00:37:56,600 --> 00:37:59,560 Speaker 1: single topic, because then you start thinking, we do not 671 00:37:59,640 --> 00:38:02,719 Speaker 1: think my thatch And I was thinking about towing, I 672 00:38:02,800 --> 00:38:05,200 Speaker 1: wasn't I wasn't necessarily going to say it, but as 673 00:38:05,239 --> 00:38:07,960 Speaker 1: how towing works, oh man, I had to write maybe 674 00:38:09,520 --> 00:38:14,480 Speaker 1: eight or nine articles about towing and um. Again, this 675 00:38:14,520 --> 00:38:16,799 Speaker 1: was one of those things where we had made a 676 00:38:16,840 --> 00:38:20,520 Speaker 1: promise to an advertiser. I mean, it was all it 677 00:38:20,600 --> 00:38:23,320 Speaker 1: all made sense on paper. The problem was in actual 678 00:38:23,360 --> 00:38:28,040 Speaker 1: practice it became very challenging to do because you realize, well, 679 00:38:29,200 --> 00:38:33,240 Speaker 1: if we go down this road too far, it starts 680 00:38:33,400 --> 00:38:36,480 Speaker 1: becoming like a content farm where we're just churning out 681 00:38:37,000 --> 00:38:41,400 Speaker 1: like low quality content in order to meet a demand 682 00:38:41,640 --> 00:38:43,879 Speaker 1: from an advertiser, but that in turn is not going 683 00:38:43,920 --> 00:38:47,560 Speaker 1: to necessarily be much value to our readers. We never, 684 00:38:47,719 --> 00:38:50,040 Speaker 1: I never felt like we actually went down that way. 685 00:38:50,200 --> 00:38:52,080 Speaker 1: I never think so either. I think we did some 686 00:38:52,160 --> 00:38:56,600 Speaker 1: high quality to articles. I mean, you know, it's it's 687 00:38:56,640 --> 00:38:59,200 Speaker 1: funny to say, but I mean like we took that seriously. 688 00:38:59,280 --> 00:39:03,000 Speaker 1: We did. We did not want to have an article 689 00:39:03,120 --> 00:39:06,000 Speaker 1: go out that we did not feel proud of, even 690 00:39:06,040 --> 00:39:09,240 Speaker 1: in challenging circumstances where you're thinking, like, I don't I 691 00:39:09,280 --> 00:39:12,120 Speaker 1: don't want to write the same article five times. But this, 692 00:39:12,120 --> 00:39:15,000 Speaker 1: this topic is very similar to the one I just finished. 693 00:39:15,600 --> 00:39:17,920 Speaker 1: It was it made a challenge as a writer to 694 00:39:18,160 --> 00:39:21,920 Speaker 1: create an article that would be just as compelling, or 695 00:39:22,120 --> 00:39:24,879 Speaker 1: just as interesting, or just as informative certainly just as 696 00:39:24,880 --> 00:39:28,080 Speaker 1: accurate as all the others it was. You know, we 697 00:39:28,320 --> 00:39:31,399 Speaker 1: after that, we got a lot better at figuring out 698 00:39:31,440 --> 00:39:35,520 Speaker 1: how to present these packages so that we could serve 699 00:39:35,800 --> 00:39:40,160 Speaker 1: all of the customers, if you will, uh, the way 700 00:39:40,200 --> 00:39:42,080 Speaker 1: they needed to be, so that we can make sure 701 00:39:42,120 --> 00:39:45,080 Speaker 1: that we were delivering information that our readers were going 702 00:39:45,120 --> 00:39:49,000 Speaker 1: to find interesting, that they would find helpful, that we 703 00:39:49,000 --> 00:39:52,360 Speaker 1: were going to create opportunities for the advertisers to be 704 00:39:52,400 --> 00:39:54,480 Speaker 1: able to show their ads against something that they were 705 00:39:54,840 --> 00:39:58,440 Speaker 1: comfortable with, that they were you know, proud of, and 706 00:39:58,440 --> 00:40:02,800 Speaker 1: and something that we felt again didn't betray the spirit 707 00:40:02,880 --> 00:40:05,960 Speaker 1: and voice of how stuff works. And so it took 708 00:40:06,000 --> 00:40:08,040 Speaker 1: a little while, like I said, was a rocky start. 709 00:40:08,120 --> 00:40:12,560 Speaker 1: But shortly after that there were certain certain big topics 710 00:40:12,560 --> 00:40:14,799 Speaker 1: that for a while you didn't want to say out 711 00:40:14,800 --> 00:40:17,480 Speaker 1: loud in the house Stuff Works office. Towing would be 712 00:40:17,520 --> 00:40:23,400 Speaker 1: one of them. Skin clean cleansers was another. Right, Yeah, no, 713 00:40:23,520 --> 00:40:26,759 Speaker 1: I I wrote one. I'll tell let me tell an 714 00:40:26,760 --> 00:40:32,600 Speaker 1: embarrassing story about myself with writing. So Jonathan sometimes has 715 00:40:32,640 --> 00:40:35,960 Speaker 1: reading comprehension pension issues. It turns out, especially an email 716 00:40:36,560 --> 00:40:41,840 Speaker 1: because there was a list of assignments that went out. Actually, 717 00:40:41,880 --> 00:40:43,759 Speaker 1: I think this was in a spreadsheet. There's a list 718 00:40:43,760 --> 00:40:47,719 Speaker 1: of assignments that went out about skin cleansers, and there 719 00:40:47,719 --> 00:40:52,000 Speaker 1: were two very very very similar article titles. One was 720 00:40:52,040 --> 00:40:56,279 Speaker 1: about skin cleansers and one was about a very much 721 00:40:56,320 --> 00:40:58,960 Speaker 1: related topic, but it wasn't skin cleansers. It was some 722 00:40:59,040 --> 00:41:03,600 Speaker 1: other skincare type of product. But both of them were 723 00:41:03,600 --> 00:41:10,920 Speaker 1: supposed to be five top five gluten freeing about free 724 00:41:10,960 --> 00:41:15,200 Speaker 1: back then. Oh yeah, So I got first of all, 725 00:41:16,760 --> 00:41:19,719 Speaker 1: multiple multiple issues I had with the article. But but one, 726 00:41:20,280 --> 00:41:23,040 Speaker 1: the one that I made the mistake on I'll get 727 00:41:23,040 --> 00:41:25,040 Speaker 1: that all the way is I wrote the wrong article. 728 00:41:25,960 --> 00:41:30,359 Speaker 1: I wrote one that Josh Clark had been assigned he 729 00:41:30,600 --> 00:41:33,120 Speaker 1: got because we there were two articles, like I said, 730 00:41:33,120 --> 00:41:36,520 Speaker 1: that had very similar titles. I grabbed Josh's and Josh 731 00:41:36,600 --> 00:41:40,759 Speaker 1: also wrote Josh is as Josh should have done. Uh. 732 00:41:40,800 --> 00:41:43,959 Speaker 1: And so we actually had two top five gluten free 733 00:41:43,960 --> 00:41:46,920 Speaker 1: skin cleanser articles come out, and the one I was 734 00:41:46,960 --> 00:41:49,680 Speaker 1: supposed to write, which was also a gluten free skincare thing, 735 00:41:49,800 --> 00:41:52,200 Speaker 1: but it wasn't cleansers. I can't remember what it was. 736 00:41:52,680 --> 00:41:55,120 Speaker 1: I never wrote. They just decided not to have me 737 00:41:55,160 --> 00:41:58,239 Speaker 1: write that one, probably because my page zero, which is 738 00:41:58,239 --> 00:42:00,799 Speaker 1: our our landing page, our first page, as people would 739 00:42:00,800 --> 00:42:03,160 Speaker 1: see if they went to The article explained why a 740 00:42:03,200 --> 00:42:06,440 Speaker 1: gluten free skin cleanser was totally not necessary in the 741 00:42:06,480 --> 00:42:09,600 Speaker 1: first place, because you don't absorb gluten through the skin. 742 00:42:09,760 --> 00:42:12,080 Speaker 1: You can, it's the molecules are too big. You have 743 00:42:12,160 --> 00:42:14,880 Speaker 1: to ingest it. So unless you're eating your skin cleanser, 744 00:42:16,000 --> 00:42:18,960 Speaker 1: the issues you have with gluten would not be a 745 00:42:19,000 --> 00:42:23,279 Speaker 1: problem with these products. Therefore, the list is superfluous, and 746 00:42:23,320 --> 00:42:26,319 Speaker 1: I have a feeling that that attitude probably meant that 747 00:42:26,360 --> 00:42:28,560 Speaker 1: they didn't want me to write the real article later. 748 00:42:30,239 --> 00:42:33,040 Speaker 1: And is that batch of articles the ones that gave 749 00:42:33,040 --> 00:42:36,640 Speaker 1: your skin it's current rosy glow? Oh yeah. That that 750 00:42:36,840 --> 00:42:40,280 Speaker 1: and just the fact that I'm I'm practicing My plan 751 00:42:40,440 --> 00:42:43,120 Speaker 1: is that when I'm I'm ready to retire, I'm gonna 752 00:42:43,160 --> 00:42:47,080 Speaker 1: segue into being Santa Claus. So I want to make 753 00:42:47,080 --> 00:42:50,200 Speaker 1: sure I have those rosy cheeks going when I get there. 754 00:42:50,280 --> 00:42:52,680 Speaker 1: So it's just it's it's a gradual I don't want 755 00:42:52,719 --> 00:42:55,920 Speaker 1: it to be a shocking transformation. So I'm planning ahead 756 00:42:55,960 --> 00:42:58,960 Speaker 1: now and we're just gonna very gradually get there. But 757 00:42:58,960 --> 00:43:01,239 Speaker 1: I'm gonna be a really off Santa Claus because I'm 758 00:43:01,239 --> 00:43:06,440 Speaker 1: also you know, working hard. Um, So tell me a 759 00:43:06,440 --> 00:43:09,160 Speaker 1: little bit about like how you've seen the site kind 760 00:43:09,160 --> 00:43:13,800 Speaker 1: of change since you started. Obviously we've gone through different 761 00:43:13,840 --> 00:43:16,799 Speaker 1: corporate owners and that has been a big part of it. 762 00:43:17,280 --> 00:43:21,080 Speaker 1: But just your your experience as being an editor, how 763 00:43:21,160 --> 00:43:24,040 Speaker 1: is that evolved over the years. Well, the mode of 764 00:43:24,080 --> 00:43:26,879 Speaker 1: storytelling has changed. I think that's a really important thing 765 00:43:26,960 --> 00:43:31,280 Speaker 1: to note. Just as other publishers have embraced different forms 766 00:43:31,360 --> 00:43:35,160 Speaker 1: of telling the story, we have as well. I think 767 00:43:35,160 --> 00:43:40,239 Speaker 1: we're truly multimedia now. And most importantly is podcasts. Back 768 00:43:40,280 --> 00:43:43,840 Speaker 1: in the day we had we started podcasts. Jerry was 769 00:43:43,880 --> 00:43:47,880 Speaker 1: here and the original stuff you history class with Candice 770 00:43:48,640 --> 00:43:51,720 Speaker 1: and before and stuff you should know, and that all started. 771 00:43:51,760 --> 00:43:54,120 Speaker 1: I mean that was a long time ago. And the 772 00:43:54,239 --> 00:43:57,719 Speaker 1: video guys were always here I should say video team. Um, 773 00:43:57,760 --> 00:44:00,440 Speaker 1: they were always here doing wacky stuff. I remember Tyler, 774 00:44:00,560 --> 00:44:03,160 Speaker 1: one of our producers now and now an audio engineer. Correct, 775 00:44:04,080 --> 00:44:07,000 Speaker 1: he remember him walking around in that green suit in 776 00:44:07,040 --> 00:44:09,279 Speaker 1: the office. Oh yeah, we had him in the green 777 00:44:09,320 --> 00:44:11,440 Speaker 1: man suit. Yeah. We did this thing where it was 778 00:44:11,760 --> 00:44:16,760 Speaker 1: the invisible man does something and so we would shoot 779 00:44:16,840 --> 00:44:20,480 Speaker 1: Tyler against a green screen key him out entirely, and 780 00:44:20,520 --> 00:44:22,960 Speaker 1: then you have an invisible man thing. But once in 781 00:44:23,000 --> 00:44:24,880 Speaker 1: a while you just walk around the office. There's Tyler 782 00:44:24,920 --> 00:44:28,439 Speaker 1: in the green man suit going around. Yeah. So we've 783 00:44:28,480 --> 00:44:30,840 Speaker 1: had a couple more avenues of storytelling open up, and 784 00:44:30,840 --> 00:44:33,360 Speaker 1: my job as an editor is to figure out what 785 00:44:33,560 --> 00:44:37,400 Speaker 1: the best experience is, what should draw what what is 786 00:44:37,440 --> 00:44:39,200 Speaker 1: the story, and what's the best way to tell it, 787 00:44:39,280 --> 00:44:41,520 Speaker 1: Who is the best person to tell it, who's the 788 00:44:41,520 --> 00:44:43,560 Speaker 1: best editor? When? When should I go out? How much 789 00:44:43,600 --> 00:44:46,480 Speaker 1: space do we need to give this topic to breathe? 790 00:44:46,719 --> 00:44:48,319 Speaker 1: Should it be short? Do we need to get this 791 00:44:48,360 --> 00:44:50,440 Speaker 1: out today because we really needed to be part of 792 00:44:50,440 --> 00:44:52,759 Speaker 1: the conversation or do we need to give it a 793 00:44:52,800 --> 00:44:56,920 Speaker 1: little bit more time and space and and thought, Um, 794 00:44:57,000 --> 00:44:59,319 Speaker 1: when you were talking before, Jonathan about how you had 795 00:44:59,320 --> 00:45:02,080 Speaker 1: about two to write that article. There is very much 796 00:45:02,080 --> 00:45:05,239 Speaker 1: a conversation going on right now about a return to 797 00:45:05,520 --> 00:45:08,760 Speaker 1: slow journalism, if you will, that the pace of articles 798 00:45:08,840 --> 00:45:11,000 Speaker 1: is too fast, and that we should be more careful 799 00:45:11,520 --> 00:45:16,799 Speaker 1: and just pay articles they're proper do in terms of 800 00:45:16,880 --> 00:45:20,160 Speaker 1: time and space and word count and sources and all 801 00:45:20,160 --> 00:45:22,440 Speaker 1: of that stuff. So, in a weird way, a lot 802 00:45:22,480 --> 00:45:24,920 Speaker 1: of these things have come full circle. It's still about 803 00:45:24,960 --> 00:45:27,319 Speaker 1: the story and it's just about the best way to 804 00:45:27,400 --> 00:45:32,120 Speaker 1: tell it um and staying true to the how Stuff 805 00:45:32,120 --> 00:45:34,960 Speaker 1: works for us, those are really the important things. So 806 00:45:35,040 --> 00:45:37,560 Speaker 1: I mean, right now, you know we can embed a podcast. Hey, 807 00:45:37,600 --> 00:45:40,719 Speaker 1: we're doing something about artificial intelligence. Great. I know a 808 00:45:40,800 --> 00:45:44,560 Speaker 1: guy who has covered article sal intelligence a lot. I'm 809 00:45:44,560 --> 00:45:46,759 Speaker 1: going to grab a podcast here, and I think if 810 00:45:46,800 --> 00:45:49,920 Speaker 1: somebody is interested in listening to a little bit about it, 811 00:45:50,000 --> 00:45:51,800 Speaker 1: like great, they'll be able to read it, They'll be 812 00:45:51,840 --> 00:45:54,040 Speaker 1: able to hear it whatever way they learn best. They 813 00:45:54,040 --> 00:45:56,120 Speaker 1: will be able to get information about this topic that 814 00:45:56,239 --> 00:45:59,359 Speaker 1: is relevant to their lives. One, And to your point 815 00:45:59,400 --> 00:46:02,680 Speaker 1: about the slow journalism thing, like when we when I started, 816 00:46:03,239 --> 00:46:05,080 Speaker 1: the goal for How Stuff Works was that we were 817 00:46:05,200 --> 00:46:07,600 Speaker 1: every piece of content we were creating apart from the 818 00:46:07,719 --> 00:46:09,560 Speaker 1: well even questions of the day. Really, they were all 819 00:46:09,600 --> 00:46:12,879 Speaker 1: supposed to be evergreen, right. These were all topics that 820 00:46:13,280 --> 00:46:16,879 Speaker 1: would be something that someone three or four years from 821 00:46:16,920 --> 00:46:18,960 Speaker 1: now would go back and be able to read and 822 00:46:18,960 --> 00:46:22,080 Speaker 1: it would be just as relevant to them. Obviously, once 823 00:46:22,120 --> 00:46:26,840 Speaker 1: they made me the the head writer for the Technology Channels, 824 00:46:26,840 --> 00:46:30,160 Speaker 1: I realized how impossible a task that is for technology 825 00:46:30,160 --> 00:46:33,320 Speaker 1: because things just changed so quickly. If you want any proof, 826 00:46:33,600 --> 00:46:36,239 Speaker 1: go back and read any of the computer articles on 827 00:46:36,280 --> 00:46:38,120 Speaker 1: how stuff Works dot com and just look at the 828 00:46:38,160 --> 00:46:40,680 Speaker 1: little technical specs that I get that get thrown out 829 00:46:40,719 --> 00:46:44,040 Speaker 1: as examples because you'll sit there and if you start 830 00:46:44,080 --> 00:46:46,799 Speaker 1: seeing processor speeds listed in the mega hurts instead of 831 00:46:46,800 --> 00:46:49,759 Speaker 1: the giga hurts, you're like, wow, when was this article written? Like, well, 832 00:46:49,920 --> 00:46:53,439 Speaker 1: probably more than a decade ago. Um, But I mean 833 00:46:53,560 --> 00:46:57,600 Speaker 1: the foundation of the article is still absolutely accurate. It's 834 00:46:57,640 --> 00:47:02,200 Speaker 1: just that the details have changed because the the scale 835 00:47:02,200 --> 00:47:06,040 Speaker 1: of technology has changed so much. But uh, that was 836 00:47:06,080 --> 00:47:08,120 Speaker 1: sort of the goal, right. We wanted to make sure 837 00:47:08,160 --> 00:47:11,280 Speaker 1: that the articles we were writing were things that weren't 838 00:47:11,880 --> 00:47:16,040 Speaker 1: so mercurial that by the time we are ready to 839 00:47:16,080 --> 00:47:19,840 Speaker 1: submit an article, the facts of the matter had already changed, 840 00:47:20,120 --> 00:47:24,320 Speaker 1: therefore necessitating a revisit to what we had just written. Uh. 841 00:47:24,400 --> 00:47:27,880 Speaker 1: Then we've gone through phases like we did House Stuff 842 00:47:27,880 --> 00:47:30,239 Speaker 1: Works Now. For a while, where we were it was 843 00:47:30,360 --> 00:47:33,960 Speaker 1: much more rapid turnaround. It wasn't quite breaking news. We 844 00:47:33,960 --> 00:47:37,759 Speaker 1: weren't We weren't investigative journalists or anything like that. We're 845 00:47:37,760 --> 00:47:41,400 Speaker 1: giving more context two things that we're in you know, 846 00:47:41,480 --> 00:47:44,359 Speaker 1: kind of in the conversation in the news very much 847 00:47:44,440 --> 00:47:46,600 Speaker 1: the way tech Stuff Daily is. If if any of 848 00:47:46,640 --> 00:47:48,680 Speaker 1: my listeners have listened to Text Stuff Daily, that's kind 849 00:47:48,719 --> 00:47:51,520 Speaker 1: of a tech Stuff version of that same idea, where 850 00:47:51,520 --> 00:47:54,200 Speaker 1: we take things that are kind of being talked about 851 00:47:54,440 --> 00:47:57,279 Speaker 1: and give more context around it, but it's not in 852 00:47:57,400 --> 00:48:00,960 Speaker 1: itself a breaking news show. That was that we're just 853 00:48:01,000 --> 00:48:03,040 Speaker 1: not set up for that. That's not the way we work. 854 00:48:03,120 --> 00:48:07,840 Speaker 1: We don't are no, our publishing tools wouldn't support it. 855 00:48:08,280 --> 00:48:11,640 Speaker 1: You are. Publishing tools aren't meant to support that. Our 856 00:48:11,760 --> 00:48:16,280 Speaker 1: editorial process is not meant to do that. So seeing 857 00:48:16,320 --> 00:48:18,560 Speaker 1: this return kind of to the slow journalism, I think 858 00:48:18,600 --> 00:48:22,160 Speaker 1: that that whether that happens or not, I think that 859 00:48:22,160 --> 00:48:26,440 Speaker 1: that certainly plays more to the strengths of what we 860 00:48:26,560 --> 00:48:29,880 Speaker 1: built this company around. Um. Not that I think that 861 00:48:29,920 --> 00:48:32,640 Speaker 1: there's no value in giving context to breaking stories. I 862 00:48:32,640 --> 00:48:35,799 Speaker 1: think there is, but it just it's just, uh, it's 863 00:48:35,840 --> 00:48:38,440 Speaker 1: more challenging based on the tools that we have at 864 00:48:38,440 --> 00:48:43,480 Speaker 1: our disposal than the kind of traditional I'm going to 865 00:48:43,600 --> 00:48:48,760 Speaker 1: really break down how X works and and really understand 866 00:48:48,800 --> 00:48:53,040 Speaker 1: it at a fundamental level and then explain it. Um, 867 00:48:53,160 --> 00:48:55,600 Speaker 1: do you remember what it was like interviewing for House 868 00:48:55,600 --> 00:49:00,200 Speaker 1: Stuff Works. When you first came in, I very much do. Uh, 869 00:49:00,560 --> 00:49:03,239 Speaker 1: this is funny. It was right around so I came 870 00:49:03,280 --> 00:49:05,600 Speaker 1: on in January two thous eight. As I said before, 871 00:49:05,800 --> 00:49:08,799 Speaker 1: so my interviews, I kind of just sent in my 872 00:49:08,920 --> 00:49:11,280 Speaker 1: resume on a whim. I applied for the writer position, 873 00:49:11,840 --> 00:49:15,080 Speaker 1: and I had just finished my master's at U g 874 00:49:15,239 --> 00:49:19,080 Speaker 1: A and communicating mass Communications, and I was like, yeah, 875 00:49:19,160 --> 00:49:21,000 Speaker 1: maybe I'll try to try my hand at this writer thing. 876 00:49:21,480 --> 00:49:24,520 Speaker 1: And Tracy saw my resume and she gave me a 877 00:49:24,560 --> 00:49:27,040 Speaker 1: shout and she said, hey, why don't you why don't 878 00:49:27,080 --> 00:49:30,840 Speaker 1: you try out for the editor position, which, thank you, Tracy, 879 00:49:31,000 --> 00:49:33,400 Speaker 1: that proved to be a really good move, Thank you, 880 00:49:33,440 --> 00:49:36,120 Speaker 1: Tracy V. Wilson Um. And so I came in and 881 00:49:36,160 --> 00:49:39,000 Speaker 1: I was right before the holidays, and I interviewed. I 882 00:49:39,040 --> 00:49:44,239 Speaker 1: interviewed with Katie, who used to be our old health editor. Yes, yes, 883 00:49:44,280 --> 00:49:46,440 Speaker 1: and she was the one who originally coined me a 884 00:49:46,520 --> 00:49:51,640 Speaker 1: loud she. I interviewed with Connell. I interviewed with Tracy. 885 00:49:51,680 --> 00:49:54,399 Speaker 1: I remember sitting in Connell's office and this is sort 886 00:49:54,400 --> 00:49:58,160 Speaker 1: of embarrassing and also not and and like talking to 887 00:49:58,239 --> 00:50:00,000 Speaker 1: him across this big desk and he was the class 888 00:50:00,000 --> 00:50:02,319 Speaker 1: at Corner office, and I was like, you know what, 889 00:50:02,400 --> 00:50:07,440 Speaker 1: I'm gonna get your job someday. And I kind of did, Yeah, 890 00:50:07,520 --> 00:50:10,160 Speaker 1: you kind of did. It's funny because Connal was part 891 00:50:10,200 --> 00:50:12,920 Speaker 1: of the company for a long time, then he was not, 892 00:50:13,280 --> 00:50:15,520 Speaker 1: and now he is again. Sure is he's sending up 893 00:50:15,560 --> 00:50:18,839 Speaker 1: that fantastic podcast we've got going on. Yep, yep. So 894 00:50:19,960 --> 00:50:22,600 Speaker 1: it's great hearing that story. I remember when I came 895 00:50:22,640 --> 00:50:27,560 Speaker 1: on it was very similar, although different people. Connell had 896 00:50:27,600 --> 00:50:31,359 Speaker 1: not yet joined the company when I when I was hired. Um, 897 00:50:31,400 --> 00:50:33,840 Speaker 1: but you know, thinking back on that now, I remember 898 00:50:34,440 --> 00:50:37,640 Speaker 1: sitting down and having this discussion and then I think 899 00:50:37,680 --> 00:50:42,560 Speaker 1: the thing that maybe sealed the deal for me. It's 900 00:50:42,560 --> 00:50:44,960 Speaker 1: hard to say because obviously I wasn't in on those conversations, 901 00:50:45,000 --> 00:50:47,960 Speaker 1: was that I said, listen, if you guys don't hire me, 902 00:50:48,600 --> 00:50:52,600 Speaker 1: and this is kind of what I do anyway, Like 903 00:50:52,719 --> 00:50:54,759 Speaker 1: I like to learn things and then I like to 904 00:50:54,800 --> 00:50:56,879 Speaker 1: talk about the stuff I learned with people, and then 905 00:50:57,120 --> 00:50:59,799 Speaker 1: you like to talk. Yeah. I know it really comes 906 00:50:59,800 --> 00:51:02,879 Speaker 1: through as a shock, uh, the guy who has all 907 00:51:02,920 --> 00:51:08,600 Speaker 1: the solo podcast stuff shows, But yeah, I I said, like, 908 00:51:08,680 --> 00:51:12,920 Speaker 1: this is what I love to do. And if I 909 00:51:13,000 --> 00:51:14,879 Speaker 1: were hired here, I get to do it for a living. 910 00:51:14,920 --> 00:51:17,879 Speaker 1: And that's fortunately how it worked out. It's the job 911 00:51:17,960 --> 00:51:21,320 Speaker 1: for me changed dramatically over the years. There was originally, 912 00:51:21,360 --> 00:51:23,040 Speaker 1: like I said, I had two weeks to research and 913 00:51:23,080 --> 00:51:25,440 Speaker 1: write an article. Eventually that got knocked down to one 914 00:51:25,480 --> 00:51:28,160 Speaker 1: week to research and write an article. Then it became 915 00:51:28,560 --> 00:51:31,840 Speaker 1: one week to research, write an article and a companion article. 916 00:51:32,920 --> 00:51:34,560 Speaker 1: You never had to find the pictures. You never had 917 00:51:34,560 --> 00:51:40,439 Speaker 1: to upload it editor ever. No, once Chris became my editor, Yes, 918 00:51:40,960 --> 00:51:43,440 Speaker 1: but I had other editors before Chris, because I had 919 00:51:43,520 --> 00:51:47,319 Speaker 1: Candice and I had Shannah, and uh yeah, I had 920 00:51:47,440 --> 00:51:50,000 Speaker 1: I had editors where I had to find all that stuff. 921 00:51:50,280 --> 00:51:53,480 Speaker 1: Once I got Chris, Yes, I was on Easy Street. 922 00:51:53,600 --> 00:51:56,360 Speaker 1: Ye were he were hooked up by Chris. Chris Chris Palette. 923 00:51:56,440 --> 00:51:57,880 Speaker 1: Let me tell you all right, you guys who have 924 00:51:57,920 --> 00:51:59,480 Speaker 1: listened to this show for a long time, you know 925 00:51:59,520 --> 00:52:01,960 Speaker 1: who Chris Palette is. He was my original co host. 926 00:52:02,719 --> 00:52:07,120 Speaker 1: Chris Pallette as an editor was a writer's dream come true. 927 00:52:07,160 --> 00:52:11,280 Speaker 1: Because I would submit a draft to Chris. He would 928 00:52:11,280 --> 00:52:13,719 Speaker 1: do all the work to get all the images. He 929 00:52:13,760 --> 00:52:17,719 Speaker 1: would write the captions for the images, he would do 930 00:52:17,800 --> 00:52:21,239 Speaker 1: all the edits himself, like if there were any problems 931 00:52:21,239 --> 00:52:25,200 Speaker 1: with the article, yo, he'd solve it. And I only 932 00:52:25,320 --> 00:52:28,160 Speaker 1: occasionally would get an article back where he would have 933 00:52:28,160 --> 00:52:30,600 Speaker 1: a question like, hey, could you explain this a bit more? Like? 934 00:52:31,040 --> 00:52:33,960 Speaker 1: That was so rare. It was essentially I would hand 935 00:52:34,000 --> 00:52:36,200 Speaker 1: it off to him and I was done. I could 936 00:52:36,200 --> 00:52:39,480 Speaker 1: go on to the next thing. Um, I'm not just 937 00:52:39,520 --> 00:52:42,040 Speaker 1: saying this because I'm on your show. Your copy is 938 00:52:42,040 --> 00:52:44,120 Speaker 1: generally pretty clean. I will say that as an editor. 939 00:52:44,160 --> 00:52:46,920 Speaker 1: That's that's good to know. I still occasionally have trouble 940 00:52:46,920 --> 00:52:49,960 Speaker 1: with passive voice. I got really good at knocking passive 941 00:52:50,040 --> 00:52:52,279 Speaker 1: voice out of my writing for a really long time, 942 00:52:52,320 --> 00:52:54,720 Speaker 1: but then I went for a good stretch without writing, 943 00:52:55,880 --> 00:53:00,160 Speaker 1: and then passive voice crept back in. Uh So, what 944 00:53:00,280 --> 00:53:03,680 Speaker 1: what excites you about working at? How stuff works? Like 945 00:53:03,800 --> 00:53:07,800 Speaker 1: when you think about your job, what is it? What's 946 00:53:07,840 --> 00:53:14,879 Speaker 1: the stuff that brings you great joy? The people here 947 00:53:14,920 --> 00:53:18,919 Speaker 1: really working with the team I do and in the topics. Um, 948 00:53:18,960 --> 00:53:23,000 Speaker 1: When we first moved to the Atlanta area early two thousands, 949 00:53:23,400 --> 00:53:26,279 Speaker 1: I moved with my then fiance and he was taking 950 00:53:26,320 --> 00:53:28,719 Speaker 1: a job at CDC, and I had a lot of 951 00:53:28,719 --> 00:53:31,080 Speaker 1: respect for CDC and really thought I would go into 952 00:53:31,120 --> 00:53:34,000 Speaker 1: health communications, and sort of my dream job was to 953 00:53:34,040 --> 00:53:37,439 Speaker 1: work at the Centers for Disease Control in some sort 954 00:53:37,440 --> 00:53:42,440 Speaker 1: of communication role. And I have since come to realize 955 00:53:42,440 --> 00:53:45,760 Speaker 1: that how stuff works is a very unique place to work, 956 00:53:45,840 --> 00:53:48,120 Speaker 1: and that you never know what we're going to be 957 00:53:48,200 --> 00:53:51,840 Speaker 1: talking about. It has made my life and my world 958 00:53:51,960 --> 00:53:55,400 Speaker 1: perspective so much bigger than it was. I think honestly, 959 00:53:55,400 --> 00:53:57,960 Speaker 1: it's helped me be a better parent. It makes me 960 00:53:58,040 --> 00:54:01,239 Speaker 1: ask questions about things, and my kids, like I will 961 00:54:01,280 --> 00:54:05,200 Speaker 1: constantly ask them things about, well, how does that work? 962 00:54:05,239 --> 00:54:07,920 Speaker 1: I mean, all of my friends tease me if they're like, 963 00:54:08,239 --> 00:54:10,320 Speaker 1: how does that work? Alis, And I mean we all 964 00:54:10,320 --> 00:54:14,000 Speaker 1: get that question for all of our peeps. Oh yeah, No, 965 00:54:14,080 --> 00:54:16,640 Speaker 1: whenever we have any kind of technical glitch here at 966 00:54:16,719 --> 00:54:19,640 Speaker 1: the office, like let's say the the internet connection goes down, 967 00:54:20,200 --> 00:54:22,600 Speaker 1: then immediately you know you're going to get lots of 968 00:54:22,640 --> 00:54:25,279 Speaker 1: people making jokes about how we should be able to 969 00:54:25,280 --> 00:54:28,760 Speaker 1: fix everything. Uh, sometimes things are outside of our control. 970 00:54:29,280 --> 00:54:32,759 Speaker 1: Sometimes you have to really chase down where a problem is. 971 00:54:33,239 --> 00:54:37,000 Speaker 1: But ultimately you also have to remember we spend intense 972 00:54:37,120 --> 00:54:40,760 Speaker 1: amount of time researching and writing and editing these things, 973 00:54:40,800 --> 00:54:42,480 Speaker 1: and then we have to turn around and do something 974 00:54:42,520 --> 00:54:47,920 Speaker 1: totally different, another completely different topic, sometimes sometimes radically different topic. 975 00:54:48,640 --> 00:54:51,680 Speaker 1: And you can only hold on to so much information 976 00:54:51,800 --> 00:54:55,360 Speaker 1: for so long before you are starting to overwrite old 977 00:54:55,800 --> 00:54:57,680 Speaker 1: Like people will talk to me about an article I 978 00:54:57,680 --> 00:55:01,120 Speaker 1: wrote back in like two thousand ten, Li said, though 979 00:55:01,480 --> 00:55:05,600 Speaker 1: that data is gone if I held onto any of it. 980 00:55:05,600 --> 00:55:08,319 Speaker 1: It's just through the fact that I never got around 981 00:55:08,360 --> 00:55:11,759 Speaker 1: to overwriting that particular little sector of my brain. Uh. 982 00:55:12,200 --> 00:55:15,040 Speaker 1: But yeah, like you say, the people here are great. 983 00:55:15,080 --> 00:55:18,960 Speaker 1: We've had some amazing folks work here something many of 984 00:55:18,960 --> 00:55:22,600 Speaker 1: them still working here. But like, throughout the years, we've 985 00:55:22,640 --> 00:55:27,000 Speaker 1: had a lot of talented writers and editors and illustrators 986 00:55:27,080 --> 00:55:32,320 Speaker 1: and podcasters and videographers, like, just so many amazing people, 987 00:55:32,600 --> 00:55:34,520 Speaker 1: some of whom still work in this building, just not 988 00:55:34,600 --> 00:55:38,239 Speaker 1: at this company. We run into some of them occasionally 989 00:55:38,239 --> 00:55:40,040 Speaker 1: because they work right down the hall. It's just kind 990 00:55:40,040 --> 00:55:44,880 Speaker 1: of cool and we'll reminisce. So, yeah, it's it's great 991 00:55:44,920 --> 00:55:46,560 Speaker 1: to have you on to kind of have this personal 992 00:55:46,600 --> 00:55:49,920 Speaker 1: touch with how stuff works. You know. The whole episodes 993 00:55:50,000 --> 00:55:53,600 Speaker 1: nine hundred and one, I wanted to make sure kind 994 00:55:53,600 --> 00:55:59,919 Speaker 1: of gave a feel for what this this entire experiences 995 00:56:00,080 --> 00:56:03,080 Speaker 1: like for us on this side, you know, the people 996 00:56:03,120 --> 00:56:07,320 Speaker 1: who are working so hard to try and create really 997 00:56:07,360 --> 00:56:12,120 Speaker 1: interesting content based on things that we personally find fascinating 998 00:56:12,280 --> 00:56:16,600 Speaker 1: and and that covers the entire spectrum of the human experience, 999 00:56:16,680 --> 00:56:20,400 Speaker 1: from the cosmological to the microscopic too, you know, fashion 1000 00:56:20,600 --> 00:56:25,600 Speaker 1: to finance, all of that is fascinating. And for those 1001 00:56:25,640 --> 00:56:28,160 Speaker 1: of you out there who have never gone to How 1002 00:56:28,200 --> 00:56:30,239 Speaker 1: Stuff Works dot com, I'm sure there's some of you 1003 00:56:30,280 --> 00:56:33,359 Speaker 1: who have only experienced this through the podcast, I urge 1004 00:56:33,400 --> 00:56:36,040 Speaker 1: you to go to how Stuff Works dot com and 1005 00:56:36,400 --> 00:56:40,200 Speaker 1: you know, poke around a bit, see some read some articles, 1006 00:56:40,360 --> 00:56:42,160 Speaker 1: check out some stuff that you're interested in. Do you 1007 00:56:42,320 --> 00:56:44,640 Speaker 1: do you, Alison? I hate to spring this on you. 1008 00:56:44,960 --> 00:56:49,960 Speaker 1: Do you have a favorite article? I have a lot 1009 00:56:49,960 --> 00:56:53,840 Speaker 1: of favorites. Yeah. Um, Honestly, I'm going to say that 1010 00:56:53,960 --> 00:56:56,920 Speaker 1: this article that Eve's Jeff Cote and editor and now 1011 00:56:56,960 --> 00:57:00,640 Speaker 1: she's moved to the podcast side wrote she edited and 1012 00:57:01,080 --> 00:57:04,759 Speaker 1: Ed grab who's a long time writer and he he 1013 00:57:04,800 --> 00:57:09,759 Speaker 1: wrote it and it's on how nepotism works and got 1014 00:57:09,760 --> 00:57:15,399 Speaker 1: his nephew to write that nice one. Um. I thought 1015 00:57:15,400 --> 00:57:17,640 Speaker 1: it was just classic how staff works in that I 1016 00:57:17,720 --> 00:57:21,360 Speaker 1: thought the topic would be pretty straightforward nepotism kind of 1017 00:57:21,360 --> 00:57:24,760 Speaker 1: a bad thing. And then ed got into really the 1018 00:57:24,920 --> 00:57:29,080 Speaker 1: history of nepotism and how you know, you have these 1019 00:57:29,080 --> 00:57:33,040 Speaker 1: forces that are opposing you have um, you know, sort 1020 00:57:33,080 --> 00:57:35,480 Speaker 1: of you have non nepotism and you have nepotism. You 1021 00:57:35,520 --> 00:57:38,880 Speaker 1: have a smooth transition to power that's occurring if you're 1022 00:57:39,240 --> 00:57:42,200 Speaker 1: passing power to say, your son, and you sort of 1023 00:57:42,200 --> 00:57:44,560 Speaker 1: have this eroding faith in the public and the public 1024 00:57:44,560 --> 00:57:48,720 Speaker 1: institutions if you get nepotism to heavy. But anyway, the 1025 00:57:48,720 --> 00:57:51,280 Speaker 1: whole point of the story is that this article really 1026 00:57:51,320 --> 00:57:53,840 Speaker 1: did more than just a superficial treatment. He got in 1027 00:57:53,880 --> 00:57:55,760 Speaker 1: there and he talked about it, and he talked about 1028 00:57:55,800 --> 00:57:59,080 Speaker 1: the popes. Actually it sprang from the Latin for nephew 1029 00:57:59,200 --> 00:58:02,560 Speaker 1: because the popes wanted to have some way to recognize 1030 00:58:02,600 --> 00:58:06,040 Speaker 1: their illegitimate sons, and so they used to pass on 1031 00:58:07,800 --> 00:58:11,120 Speaker 1: prime positions within the church to uh to their to 1032 00:58:11,240 --> 00:58:15,440 Speaker 1: the people, right to their to their their their sons 1033 00:58:15,520 --> 00:58:20,400 Speaker 1: that they could not actually publicly acknowledge because one of 1034 00:58:20,400 --> 00:58:23,200 Speaker 1: the things about being pope, you know, I'm not supposed 1035 00:58:23,240 --> 00:58:26,000 Speaker 1: to have a whole parcel of kids, at least not 1036 00:58:26,520 --> 00:58:31,160 Speaker 1: later on in the in in Catholicism. Yeah, that's great. 1037 00:58:31,240 --> 00:58:33,760 Speaker 1: I mean, like I said, there and try and think 1038 00:58:33,760 --> 00:58:36,800 Speaker 1: about my favorites, like I there's there's one that I 1039 00:58:36,840 --> 00:58:40,120 Speaker 1: have a favorite because of how frequently Connal would reference it, 1040 00:58:41,120 --> 00:58:43,000 Speaker 1: because I just think it was funny that that was 1041 00:58:43,040 --> 00:58:45,800 Speaker 1: his go to article to reference whenever he talked about 1042 00:58:45,920 --> 00:58:48,760 Speaker 1: like an article about something cool, which was quantum suicide. 1043 00:58:48,880 --> 00:58:51,040 Speaker 1: Oh yeah he did. He talked about condum suicide all 1044 00:58:51,080 --> 00:58:53,840 Speaker 1: the time. Quantum suicide was like the phrase from Connal 1045 00:58:53,920 --> 00:58:55,200 Speaker 1: like if you want to something like, yeah, you know, 1046 00:58:55,240 --> 00:58:59,280 Speaker 1: we write cool articles like you know, quantum suicide, Connell. 1047 00:58:59,320 --> 00:59:01,520 Speaker 1: You know, We've got like a thousand other articles on 1048 00:59:01,520 --> 00:59:04,040 Speaker 1: the site. But yes, Josh did a great job with 1049 00:59:04,120 --> 00:59:06,280 Speaker 1: quantum suicide. I don't want to take anything away. It's 1050 00:59:06,320 --> 00:59:10,200 Speaker 1: really great. But from my own personal favorite, I wrote 1051 00:59:10,280 --> 00:59:14,200 Speaker 1: so many that I really loved and yeah I do, 1052 00:59:14,440 --> 00:59:18,000 Speaker 1: I do, but but not as frequently. But I'll go 1053 00:59:18,040 --> 00:59:20,120 Speaker 1: to a classic one, like there were ones about the 1054 00:59:20,160 --> 00:59:22,840 Speaker 1: Necronomicon and Cathulhu that I had a lot of fun writing. 1055 00:59:22,920 --> 00:59:25,640 Speaker 1: But the one that I think is my favorite out 1056 00:59:25,640 --> 00:59:27,120 Speaker 1: of all of them, and it was one I had 1057 00:59:27,160 --> 00:59:31,000 Speaker 1: to fight for, was how Area fifty one works, and uh, 1058 00:59:31,080 --> 00:59:32,400 Speaker 1: the reason I had to fight for it was not 1059 00:59:32,480 --> 00:59:34,760 Speaker 1: because of the topic. That was that was a sign 1060 00:59:34,840 --> 00:59:36,640 Speaker 1: to me we had decided we wanted to do it. 1061 00:59:36,840 --> 00:59:40,560 Speaker 1: I wrote it, but I included so many different sections 1062 00:59:40,600 --> 00:59:43,720 Speaker 1: that were outside of just the base, the Groom Lake 1063 00:59:43,840 --> 00:59:47,920 Speaker 1: base part of that discussion. I included things about the 1064 00:59:47,920 --> 00:59:51,760 Speaker 1: community around it and the various conspiracy theories that popped 1065 00:59:51,840 --> 00:59:55,040 Speaker 1: up around it, and the culture around Area fifty one, 1066 00:59:55,840 --> 00:59:58,560 Speaker 1: And to me that was also just as fascinating as 1067 00:59:58,600 --> 01:00:01,400 Speaker 1: all the top secret stuff. And I got a little 1068 01:00:01,440 --> 01:00:03,600 Speaker 1: bit of a pushback originally because they said, well, this 1069 01:00:03,680 --> 01:00:08,400 Speaker 1: is a much longer article than what we typically will Yeah, 1070 01:00:08,400 --> 01:00:11,120 Speaker 1: And I said, but I really feel like if you 1071 01:00:11,200 --> 01:00:14,480 Speaker 1: don't put that in there, it's not really about how 1072 01:00:14,520 --> 01:00:16,800 Speaker 1: Area fifty one works, because to me, it's a bigger 1073 01:00:16,840 --> 01:00:21,080 Speaker 1: story than just the mechanics of running a top secret 1074 01:00:21,160 --> 01:00:26,080 Speaker 1: research and development airbase. And eventually they I don't know 1075 01:00:26,120 --> 01:00:29,800 Speaker 1: if my arguments convinced them or they just felt that 1076 01:00:29,840 --> 01:00:31,320 Speaker 1: it was going to be too much work to cut 1077 01:00:31,320 --> 01:00:33,680 Speaker 1: it down, so they published it. Pretty much. The whole 1078 01:00:33,800 --> 01:00:36,000 Speaker 1: article the way I wrote it got published and it's 1079 01:00:36,000 --> 01:00:37,960 Speaker 1: still up there at how how stuff works dot Com. 1080 01:00:37,960 --> 01:00:41,200 Speaker 1: So if you want to read a classic Jonathan Strickland article, 1081 01:00:41,320 --> 01:00:44,480 Speaker 1: it's how Area fifty one works, and uh still one 1082 01:00:44,520 --> 01:00:47,400 Speaker 1: of the most. Like. I actually like that kind of 1083 01:00:48,160 --> 01:00:52,680 Speaker 1: relationship to between writers and editors, where you together your 1084 01:00:52,720 --> 01:00:56,080 Speaker 1: goal is to create the best article possible. Sometimes that 1085 01:00:56,160 --> 01:01:00,600 Speaker 1: means pushing back. Sometimes the editors are absolute right, and 1086 01:01:00,680 --> 01:01:02,600 Speaker 1: I mean there were times where they made decisions and 1087 01:01:02,600 --> 01:01:04,800 Speaker 1: I was like, oh, I'm so mad, and then like 1088 01:01:04,840 --> 01:01:07,600 Speaker 1: three weeks later, I know that was the right call. Uh. 1089 01:01:07,640 --> 01:01:10,680 Speaker 1: And then sometimes the writers are able to justify their 1090 01:01:10,760 --> 01:01:16,240 Speaker 1: choices and that's great too. So it's been a fantastic experience. 1091 01:01:16,280 --> 01:01:20,280 Speaker 1: It's also been great having you here than for having me. Yeah. Absolutely, 1092 01:01:20,360 --> 01:01:24,840 Speaker 1: I very much appreciate your time. Alison Lowermolke, the managing 1093 01:01:24,920 --> 01:01:26,960 Speaker 1: editor of how Stuff Works dot com. Every time you 1094 01:01:27,000 --> 01:01:29,680 Speaker 1: go and you read something amazing, just remember that somewhere 1095 01:01:29,720 --> 01:01:39,800 Speaker 1: Alison was yelling at somebody to write it. I want 1096 01:01:39,800 --> 01:01:41,720 Speaker 1: to thank Allison again for her time, and I want 1097 01:01:41,720 --> 01:01:44,680 Speaker 1: to finish up this section of the show with a 1098 01:01:44,720 --> 01:01:48,840 Speaker 1: few more thoughts. How Stuff Works is truly an incredible 1099 01:01:48,920 --> 01:01:53,040 Speaker 1: place to work. I learned something new every week, and 1100 01:01:53,080 --> 01:01:55,920 Speaker 1: then I have the honor of sharing that with a 1101 01:01:55,920 --> 01:01:59,640 Speaker 1: wider audience, and I take that very seriously. It is 1102 01:01:59,760 --> 01:02:02,640 Speaker 1: fun one, but it's also something that I think is 1103 01:02:02,680 --> 01:02:06,560 Speaker 1: really important to keep in mind that this is a responsibility. 1104 01:02:06,640 --> 01:02:09,880 Speaker 1: Anything that lets us engage our curiosity is something I 1105 01:02:09,920 --> 01:02:13,800 Speaker 1: feel should be encouraged. And like Allison said, it really 1106 01:02:14,280 --> 01:02:17,600 Speaker 1: working here trains you to be a critical thinker, which 1107 01:02:17,600 --> 01:02:19,080 Speaker 1: is a skill that I think has a lot of 1108 01:02:19,160 --> 01:02:23,000 Speaker 1: utility outside of just writing articles. I also think it's 1109 01:02:23,040 --> 01:02:26,439 Speaker 1: important to point out that while the site has been 1110 01:02:26,440 --> 01:02:31,280 Speaker 1: through numerous major changes of ownership and with different directives 1111 01:02:31,280 --> 01:02:35,000 Speaker 1: and different goals, we always tried to create the most reliable, 1112 01:02:35,080 --> 01:02:39,520 Speaker 1: informative and entertaining articles, podcasts, and videos that we can manage. 1113 01:02:39,840 --> 01:02:42,000 Speaker 1: I know I speak for everyone when I say we 1114 01:02:42,080 --> 01:02:44,360 Speaker 1: take this very seriously, and it goes well beyond the 1115 01:02:44,440 --> 01:02:48,080 Speaker 1: editorial staff. So that's where I have my experience, obviously 1116 01:02:48,200 --> 01:02:50,520 Speaker 1: in the editorial department, but we also have folks and 1117 01:02:50,640 --> 01:02:54,120 Speaker 1: sales and marketing and web development, and they're constantly working 1118 01:02:54,160 --> 01:02:57,000 Speaker 1: to improve the company in various ways, and I would 1119 01:02:57,040 --> 01:02:59,440 Speaker 1: not be able to do what I do without all 1120 01:02:59,480 --> 01:03:02,760 Speaker 1: of those people. In our next episode, we're gonna revisit 1121 01:03:02,880 --> 01:03:05,160 Speaker 1: How Stuff Works, but we're gonna do it with an 1122 01:03:05,160 --> 01:03:09,000 Speaker 1: eye on the podcast side of the business. I'll be 1123 01:03:09,080 --> 01:03:11,919 Speaker 1: joined by Josh Clark of Stuff you Should Know Fame 1124 01:03:12,080 --> 01:03:14,880 Speaker 1: to talk about his experiences in the podcast world as well, 1125 01:03:15,360 --> 01:03:19,040 Speaker 1: so you do not want to miss that episode. Thanks 1126 01:03:19,160 --> 01:03:21,080 Speaker 1: for listening, and for those of you who have been 1127 01:03:21,280 --> 01:03:24,680 Speaker 1: with me for all nine hundred episodes so far, a 1128 01:03:24,760 --> 01:03:27,240 Speaker 1: huge thanks to you guys. You've had to listen to 1129 01:03:27,280 --> 01:03:30,640 Speaker 1: more Jonathan Strickland than any sane person should ever endure. 1130 01:03:31,080 --> 01:03:33,560 Speaker 1: But seriously, you guys mean the world to me. I'm 1131 01:03:33,640 --> 01:03:36,800 Speaker 1: extremely thankful for your support. I'm looking forward to recording 1132 01:03:36,880 --> 01:03:42,360 Speaker 1: nine hundred more. I'm not going anywhere, so get that 1133 01:03:42,480 --> 01:03:45,120 Speaker 1: thought out of your heads now. If you have any 1134 01:03:45,160 --> 01:03:48,760 Speaker 1: suggestions for future episodes of tech Stuff, maybe there's a 1135 01:03:49,560 --> 01:03:52,840 Speaker 1: technological subject you feel I have overlooked for long enough 1136 01:03:52,880 --> 01:03:55,120 Speaker 1: and gosh darn it, I need to fix that. You 1137 01:03:55,160 --> 01:03:59,080 Speaker 1: should let me know in a nice way, preferably, and 1138 01:03:59,280 --> 01:04:01,720 Speaker 1: you can do that via email. The address for the 1139 01:04:01,720 --> 01:04:04,360 Speaker 1: show is tech Stuff at how stuff Works dot com, 1140 01:04:04,480 --> 01:04:07,080 Speaker 1: or you can drop me a line on Facebook or Twitter. 1141 01:04:07,400 --> 01:04:09,000 Speaker 1: The handle for the show at both of those is 1142 01:04:09,040 --> 01:04:13,040 Speaker 1: tech Stuff hs W. We've got an Instagram account now, 1143 01:04:13,200 --> 01:04:16,680 Speaker 1: and we've got an amazing person named Crystal who is 1144 01:04:17,440 --> 01:04:21,120 Speaker 1: she's the steward of that Instagram and she's she's kicking 1145 01:04:21,200 --> 01:04:24,680 Speaker 1: technological but folks, So if you don't subscribe to the 1146 01:04:24,720 --> 01:04:28,280 Speaker 1: Instagram account for tech stuff, you need to go do that. Also, 1147 01:04:28,320 --> 01:04:34,200 Speaker 1: remember I live stream these typically not today, but usually 1148 01:04:34,480 --> 01:04:37,240 Speaker 1: and you can catch the live stream of tech stuff 1149 01:04:37,280 --> 01:04:40,320 Speaker 1: at twitch dot tv slash tech stuff, and you can 1150 01:04:40,360 --> 01:04:44,080 Speaker 1: be part of the audience and even chatting the chat room, 1151 01:04:44,160 --> 01:04:46,320 Speaker 1: and maybe the person who has been quietly sitting in 1152 01:04:46,320 --> 01:04:50,480 Speaker 1: this room this entire time, the moderator for the Twitch 1153 01:04:50,560 --> 01:04:54,160 Speaker 1: live stream chat will be there to greet you or 1154 01:04:54,280 --> 01:04:57,320 Speaker 1: kick you out if you're a jerk, because Cat's awesome 1155 01:04:58,000 --> 01:05:01,280 Speaker 1: and guys, I will talk to you again. Release soon 1156 01:05:07,520 --> 01:05:09,960 Speaker 1: for more on this and thousands of other topics. Is 1157 01:05:09,960 --> 01:05:21,000 Speaker 1: that how stuff works dot Com