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Speaker 1: Last night, I went to dinner with Paul and I

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Speaker 1: believe five thirty. This is just how we do it.

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Speaker 1: We go to bed, we go to dinner at six o'clock,

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Speaker 1: sometimes six thirty. It's our body, our choice. We go early.

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Speaker 1: We don't like crowds. We're going together. It's a big deal.

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Speaker 1: We're just dressed for dinner at date night. We don't

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Speaker 1: care what time it is. No one can tell us

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Speaker 1: what time is cool. We don't care about the other people.

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Speaker 1: We'll have a margarite at three in the afternoon because

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Speaker 1: we decide it's just what we want to do. So

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Speaker 1: we go to dinner last night an Italian restaurant that

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Speaker 1: probably has seventy five tables in the restaurant. They're in

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Speaker 1: separate rooms, you know, one of those places that has

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Speaker 1: a bar with tables and a piano, and then another

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Speaker 1: room with lots of tables, and then there's an auxiliary

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Speaker 1: room with lots of tables. So we were in this

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Speaker 1: auxiliary room that had I counted nine tables, some of

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Speaker 1: them though we're we're tables of six and I think eight.

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Speaker 1: So they had large tables. They had four tops. I

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Speaker 1: don't think they had any two tops but it was

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Speaker 1: a whole auxiliary room. So we sat down. Clearly no

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Speaker 1: one else was in the restaurant. We chose the corner table.

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Speaker 1: Paul chose the corner spot. I don't, you know, want

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Speaker 1: to see anybody in the rare chance of someone recognizes me,

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Speaker 1: so I'm facing him. Great. So then there were eight

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Speaker 1: tables empty and another group before men walked in. We

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Speaker 1: saw the hostess say, okay, sit, where would you like

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Speaker 1: to sit? They picked the table directly next to us.

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Speaker 1: The man was touching my body. His back was to

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Speaker 1: my bad. Why why did you choose the table next

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Speaker 1: to us? It's we're in a pandemic, it's five thirty.

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Speaker 1: We chose to come here because we're an antisocial Why

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Speaker 1: did you not choose one of these others table? Why

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Speaker 1: did you choose to sit on top of us? Because

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Speaker 1: not only are we in COVID and someone sitting on

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Speaker 1: top of me and we literally are in the same pod. Now,

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Speaker 1: so now if I get COVID, I have to call

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Speaker 1: this guy and be like, hey, we don't know you

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Speaker 1: and your three golf buddies in your paddigon, your vests

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Speaker 1: that you are all wearing. Because I was touching one

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Speaker 1: of them. But now we all will have COVID together.

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Speaker 1: So I hope you're going to set up my podcast

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Speaker 1: when none of my staff can come in because I

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Speaker 1: need you and you're in my pod now. So we

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Speaker 1: all have are very very intimate. And also I was

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Speaker 1: at their dinner. We were I'm not exaggerating. My back

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Speaker 1: was literally two to three inches to my chair back

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Speaker 1: was two inches from the his chair back if he

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Speaker 1: if he chose to sit back or I chose to

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Speaker 1: push my seat out for one second, we were connected.

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Speaker 1: So this guy and I know one of them, what

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Speaker 1: was it a m S. One of them uses a

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Speaker 1: m S a lot something marketing services Amazon marketing services.

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Speaker 1: He works in that, but he also is doing a

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Speaker 1: documentary on diving. Okay, so if you're listening, bro, I

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Speaker 1: know about your documentary and diving. I'm curious how you're

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Speaker 1: working on Amazon marketing services and a documentary and diving.

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Speaker 1: We could follow up on that later. I'm not sure,

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Speaker 1: but I all I know too that the guy that's

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Speaker 1: who's back was to my back. He's out at a restaurant.

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Speaker 1: They were drinking red wine. The server said, would you

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Speaker 1: like what vegetable? Would you like would you like, I

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Speaker 1: think they have satte, mushroom startato onions, broccoli broccoli rob.

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Speaker 1: He said, what's broccoli Rob? What? How do you not know? What?

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Speaker 1: Are you at a restaurant in the United States of America?

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Speaker 1: In one like, how do you not know what broccoli

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Speaker 1: ROB is? I just want to understand. How do you know?

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Speaker 1: And he said, what's the duen to broccoli and broccoli Rob? Like,

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Speaker 1: broccoli Rob isn't even cool anymore. Broccoli Rob was like

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Speaker 1: a two probably the hot vegetable. We can check the dates,

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Speaker 1: but like broccoli rob was right before ruggola got hot.

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Speaker 1: I mean, broccoli Rob is not Brussels sprouts or cauliflower

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Speaker 1: by or chima by any means. So this guy was asking,

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Speaker 1: what's broccoli Rob? For those of you who don't know,

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Speaker 1: broccoli rob is, I apologize, don't cancel me. Broccoli Rob

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Speaker 1: is if broccoli I guess and spinach got married, except

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Speaker 1: there's a little stock in between, like it's a it's

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Speaker 1: got a stem like like um like broccolini, but it's

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Speaker 1: big it or it's got some leaves and it's got

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Speaker 1: small broccoli leaves. But anyway, I just was I don't

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Speaker 1: know why you're in a savvy restaurant. It's a nice place.

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Speaker 1: You sat on top of me. We're you're in my body,

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Speaker 1: and I don't understand. I get to ask you these

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Speaker 1: questions because you chose to sit on top of me.

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Speaker 1: Who the fund doesn't know? Who? Broccoli Rob is in

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Speaker 1: a restaurant in one he chose broccoli. He didn't go

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Speaker 1: the risky route. I just was very very um curious.

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Speaker 1: And since he's going to be in my COVID pod

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Speaker 1: in a matter of moments, I can cook broccoli Rob

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Speaker 1: for him in my home. I mean, he was in

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Speaker 1: my life. We're together in a relationship because he sat

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Speaker 1: on top of me. Last night. We were Paul and

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Speaker 1: I were not you know, do you guys know when

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Speaker 1: that happens at home? We were in his cond It

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Speaker 1: just took over. There were four of them and two

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Speaker 1: of us, and we had talked a lot and they

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Speaker 1: just came in and they just talked. We just they

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Speaker 1: just won. We were in their meal, in their conversation.

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Speaker 1: We had date night with four other people from a

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Speaker 1: tech company. I think based on their their their vests

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Speaker 1: and their padagon is zippered fleece post marathon attire fucking

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Speaker 1: Italian restaurant, not knowing what broccoli rob is. So today

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Speaker 1: I'm going to be interviewed by Connal Burne, who is

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Speaker 1: the CEO of the I Heart Podcast Network. He's amazing.

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Speaker 1: He's a great person, a great businessman, and a wonderful partner.

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Speaker 1: And I'm so excited for him to interview me. Hello everybody,

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Speaker 1: Hello Bethany, thank you for for inviting me to be

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Speaker 1: a part of this. I'm excited. It's different. I'm I

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Speaker 1: was trying to think of who should interview me, and

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Speaker 1: I wrapped my brain and then the light bulb went

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Speaker 1: off and I just felt, absolutely, you, Well, I gotta

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Speaker 1: start there. Why why did that happen? Why did why?

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Speaker 1: Why am I the obvious candidate to interview you? Um,

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Speaker 1: you know, you're a business person, you're entrepreneurial, you're running

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Speaker 1: a business that's on the forefront of sort of everything

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Speaker 1: that's going on in very modern and current and of

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Speaker 1: the moment in the future. And uh, we had a

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Speaker 1: very unique interaction and how we went into business together.

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Speaker 1: It's definitely it's definitely unprecedented in my career the way

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Speaker 1: that we met and um, this is your space, this

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Speaker 1: is the podcast space, and you gave me this great

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Speaker 1: opportunity to be in it now with what will soon

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Speaker 1: to be soon be two shows and hopefully more and

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Speaker 1: likely more. So I thought it was just all on

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Speaker 1: brand and relevant and made sense. Awesome, Well, I'll love it.

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Speaker 1: I'll take it. UM. I'm gonna do sixty seconds on

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Speaker 1: my background so people know who's asking these questions, and

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Speaker 1: that will give them a little sense of my perspective

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Speaker 1: and the context for these questions and maybe a little

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Speaker 1: bit of what I'm subjective about and stuff like that,

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Speaker 1: so I can him up through UM. I came up

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Speaker 1: through digital media. Before that, I was a musician for

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Speaker 1: a while in a rock band. But when I got

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Speaker 1: serious about life and careers, I became I got into

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Speaker 1: digital media. I ran content for a website or two,

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Speaker 1: and then I landed into podcasting really a while ago,

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Speaker 1: like fifteen years ago. Launched a few podcasts. Those grew

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Speaker 1: and grew into a network called stuff Media that I

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Speaker 1: Heeart acquired about three and a half years ago, and

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Speaker 1: that became the I heeart podcast Network, the biggest podcast

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Speaker 1: networking the country, huge network of hundreds of shows and

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Speaker 1: almost three million downloads a month now and then recently,

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Speaker 1: I my role expanded a little bit. I run all

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Speaker 1: of digital media for I Heart Media. You and I

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Speaker 1: met because, um, somebody who's also I think awesome. Tom

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Speaker 1: Pulman runs um IS our creative office, or at I

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Speaker 1: Heart runs all of the programming on our radio stations,

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Speaker 1: had your content on his radar and he said, you

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Speaker 1: should probably get in touch with Bethany fast because this

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Speaker 1: is a great creator, a great show. And I I, Tom,

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Speaker 1: I'm not the podcast expert, but I think we should

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Speaker 1: be working with somebody like this, And then you're right,

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Speaker 1: I think it was. I think he told me that

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Speaker 1: on a Saturday afternoon, and I think on a Sunday morning,

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Speaker 1: you and I were sort of talking through really pretty specifically,

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Speaker 1: like how would this partnership work, what would a deal

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Speaker 1: look like, how can we get into business together so

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Speaker 1: you're not just making one show with us, but like

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Speaker 1: building a network of your own in podcasting. And here

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Speaker 1: we are, Wait, well, you're making that more professional in

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Speaker 1: a sense than it was. What happened from my end,

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Speaker 1: because you were on the You're on one side of

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Speaker 1: it was I was I hadn't signed my podcast deal

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Speaker 1: with another company that I was doing my podcast with

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Speaker 1: justin good faith and literally to this day, I haven't

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Speaker 1: made a dollar around that podcast. I ended up paying

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Speaker 1: for that guests because of the way that the advertising

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Speaker 1: was structured. And I write about this in my book.

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Speaker 1: So I was aware. I was saying to myself, we're

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Speaker 1: in the top five podcast and then in the lifestyle

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Speaker 1: section were high and I didn't know anything. I've never

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Speaker 1: listened to a podcast, but it feels kind of big,

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Speaker 1: and we were booking people like Hillary Clinton and Mark

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Speaker 1: Human and well, I definitely wasn't gonna make any money

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Speaker 1: and they weren't gonna pay me any money. And I

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Speaker 1: didn't understand what was going on because I didn't know

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Speaker 1: what I didn't know. So I was trying to call

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Speaker 1: the people that I know in the podcast world, just

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Speaker 1: like off the top of my head. So I don't

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Speaker 1: even know him that well. But I texted Dave Portnoy

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Speaker 1: and I emailed Liz Liz Gaily at Spotify, and I

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Speaker 1: knew this guy Tom. I didn't know him. I had

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Speaker 1: texted him a long time ago. I didn't even know

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Speaker 1: him at all, and I just reached out to him,

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Speaker 1: which to proves to everybody that everyone is accessible if

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Speaker 1: you're creative about it and you have something to say

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Speaker 1: in a concise way. And I said to him, have

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Speaker 1: you heard about my podcast? I don't know what you

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Speaker 1: if you you know? He's like, we're very aware of it,

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Speaker 1: which is same thing you said. And I said, so

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Speaker 1: what do I do because I need to figure out

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Speaker 1: where I'm going to do this because I want to

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Speaker 1: transfer the podcast from the people I'm doing it to

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Speaker 1: somewhere else with the busting at in Sandra Bullock driving it,

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Speaker 1: and I don't want any disruption because it's doing so well.

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Speaker 1: So how do I do that? And it was Halloween weekend.

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Speaker 1: I called you at home and you were You just

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Speaker 1: said that you were aware of it, which I was

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Speaker 1: so humbled by because I googled you and you were

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Speaker 1: top ten people most powerful people in the podcast space,

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Speaker 1: which was crazy to me. And then we launched into

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Speaker 1: a very very easy, uh and lovely negotiation and and

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Speaker 1: here we are. I think in all the stuff you

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Speaker 1: just said, what's what resonates with me is the challenge

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Speaker 1: of knowing your worth and knowing the right next move

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Speaker 1: in a medium that is changing, I mean almost literally

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Speaker 1: every hour, where you're like, I'm top five in this medium,

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Speaker 1: but I don't know what that means because I don't

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Speaker 1: really know what the medium means yet, because no one does.

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Speaker 1: What's that worth? And then and then the flips, because

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Speaker 1: that can be worth either zero or a billion. You

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Speaker 1: don't know because the medium hasn't shaken out yet, right,

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Speaker 1: And I didn't know there was even a list. I

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Speaker 1: didn't know what the metric was because I don't know

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Speaker 1: about podcast, and you didn't take advantage of that aspect.

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Speaker 1: We were very fair. I knew I had something. I

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Speaker 1: knew I was going to talk to people, and I

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Speaker 1: figured out that you were the guy, and you were

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Speaker 1: just very upfront and I we have a similar The

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Speaker 1: reason that I wanted you to interview me is we

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Speaker 1: have a we have a very similar tenant in business

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Speaker 1: that that has become very apparent. We're very straightforward and direct.

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Speaker 1: Everybody could be slightly uncomfortable in a deal, but no

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Speaker 1: one's suffering and we're both excited, and it just we

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Speaker 1: both were not playing games. We didn't overnegotiate or I'd

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Speaker 1: say I'd take this, but would really take that, and

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Speaker 1: vice versa. It was just very the way I do

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Speaker 1: everything from buying a house to anything else, just like,

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Speaker 1: straight up, this is what it is, this is what

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Speaker 1: it's not. You were exactly the same way from my perspective. Yeah,

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Speaker 1: I think there's uh. I think that's all very true.

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Speaker 1: I feel the same. So look, I want to I'm

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Speaker 1: gonna rewind a little bit now, and I want to

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Speaker 1: actually start the same way that you start some of

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Speaker 1: your conversations with your guests. Um, and I want to

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Speaker 1: get into your background. I think it's super interesting people's

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Speaker 1: origin stories because I think it tells you almost everything

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Speaker 1: about them. My mom used to tell me, show me

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Speaker 1: your friends, and I'll show you who you are. I

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Speaker 1: think it's more like, show me where you come from

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Speaker 1: and what you started out as, and and I'll know

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Speaker 1: a whole lot about you. Maybe both things are true. Um,

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Speaker 1: so you grew up around the race track? Yep? I did?

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Speaker 1: You worked as what's called a hot walker. I'm just

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Speaker 1: gonna stop right there, because there's a whole lot what

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Speaker 1: were you doing growing up around the racetrack? And what

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Speaker 1: in God's name is a hot walker? So the race track?

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Speaker 1: There really are very few accurate movies or television shows, zero, frankly,

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Speaker 1: that have ever depicted what goes on at a thoroughbred racetrack.

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Speaker 1: That's where the jockeys on the horse, not the trotters,

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Speaker 1: where the guy's driving a sort of cart on the horse.

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Speaker 1: So they're Thoroughbreds, they're like driving ferraris and uh, going

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Speaker 1: around that track is fast. Is the most exciting time

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Speaker 1: when you watch a horse go around a track, but

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Speaker 1: the people around it it's very down nabby upstairs. Downstairs

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Speaker 1: it's either degenerates, you know, gamblers, bookmakers, people hustling on

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Speaker 1: the back side of the race track, and then on

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Speaker 1: the front side you have Europeans and Chics and blue

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Speaker 1: bloods and money and those are the owners of the horses.

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Speaker 1: So my father and stepfather were both and my mother's

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Speaker 1: father all three were, and and actually my mother's sister

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Speaker 1: were all horse trainers, so they're sort of right in

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Speaker 1: the middle there on the back side during the morning

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Speaker 1: where the horses are exercising and you're working with exercise

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Speaker 1: riders and jockeys trying to get on horses for the

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Speaker 1: afternoon races, racers and grooms and hot walkers, which are

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Speaker 1: people that when the horses come off the track, someone

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Speaker 1: has to wash them and cool them down in the

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Speaker 1: shed row you can't. There's an expression about women ridden

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Speaker 1: hard and put away wet. It's it means like she

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Speaker 1: looks a little rough around the edges, and it it

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Speaker 1: comes from horses because the horses had just been off

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Speaker 1: the track right into the stall, which is not a

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Speaker 1: good idea. So I grew up waking up at five

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Speaker 1: o'clock in the morning in Saratoga, Upstate New York, at Belmont,

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Speaker 1: in uh And in Long Island and and Aqueduct and Queens.

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Speaker 1: I grew up going at five o'clock in the morning

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Speaker 1: to Duncan Donuts, then to the shed row on the

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Speaker 1: back side, hanging out with the grooms and the trainers

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Speaker 1: and those people. And I was a hot walker. And

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Speaker 1: then I would go to home. You go home, you

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Speaker 1: get cleaned up, and then you go back to the

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Speaker 1: race track. And I would hang out with the jockeys

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Speaker 1: and the shoeshine guys. And I grew up going to

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Speaker 1: the racetrack. I didn't go to summer camp. I went

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Speaker 1: to the race track. And then when I got older,

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Speaker 1: I ambled, and I just was aware of odds and

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Speaker 1: money and hustle and that crazy degenerate lifestyle. Very very early.

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Speaker 1: Why can't you put a horse away right away? What happens, Well,

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Speaker 1: it's like putting somebody that goes and runs. Michael Phelps

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Speaker 1: just gets out of the pool after a crazy workout

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Speaker 1: and just decides to just, I don't know it, just

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Speaker 1: puts closed down and go to dinner. I'm sure there's

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Speaker 1: like a stretching cooling down. An athlete that comes off

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Speaker 1: of a doing the Super Bowl has to ice down

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Speaker 1: and and you know, either get their legs massaged, their muscles,

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Speaker 1: take a hot shower or whatever it is. It's just

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Speaker 1: it's just too abrupt for a horse to come. They're

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Speaker 1: they're literally racehorse. They're they're like Ferrari Lamborghini race cars.

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Speaker 1: And you can't just take a car from one six

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Speaker 1: zero in two seconds. You gotta cool it down. Did

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Speaker 1: that exposure to gambling? And uh and and and a

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Speaker 1: kind of very weird aspect to find did that expose

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Speaker 1: you early to um? I don't want to sort of

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Speaker 1: make it sound more than it is, but the entrepreneurialism, well,

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Speaker 1: you know, nobody cares who came in second at the

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Speaker 1: Kentucky Derby, even if it's by a nose, by a hair.

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Speaker 1: Photo finishes are literally no one knows who one. They

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Speaker 1: have to go basically with a microscope and look at

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Speaker 1: the camera and see, and nobody ever hears of who

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Speaker 1: the second or third was. So I have a winning

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Speaker 1: mentality and a competitive nature based on having a Hall

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Speaker 1: of Fame UH trainer as a father and growing up

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Speaker 1: around that just gritty atmosphere where it's just it's not

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Speaker 1: a coddling, pleasant place. It's just aggressive. So that's like

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Speaker 1: any you know, I went to thirteen schools. I was

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Speaker 1: just telling bring the other day I've got I went

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Speaker 1: to thirteen schools. I was always knew I always sort

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Speaker 1: of had to just jump into something unexpected and make

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Speaker 1: something out of it. I grew up in, you know,

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Speaker 1: a household that was challenging, where I've called police, I've

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Speaker 1: seen drugs, I've seen alcohol, has seen abuse, I've seen

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Speaker 1: all of it. So life, I didn't know it was

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Speaker 1: so hard. But I mean as you get you look

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Speaker 1: back life and you have I have a daughter. Life

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Speaker 1: was definitely not My childhood was definitely not what one

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Speaker 1: might call easy or traditional. Thirteen different schools. What'd that

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Speaker 1: teach you? Every time you walk into a new school,

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Speaker 1: what were your first one or two or three moves. Uh.

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Speaker 1: I liked the reinventing. I liked the excitement of the

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Speaker 1: fresh start. I liked the open road. Um. I just

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Speaker 1: it's just a great way to for the rest of

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Speaker 1: your life be good in any situation. I don't care

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Speaker 1: if I'm sitting alone anywhere. I've always been okay to beat,

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Speaker 1: to walk alone, be alone, eat alone, do things by myself. Um.

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Speaker 1: I was an only child, so I just think that

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Speaker 1: I've always had that figure it out mentality. I'm not

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Speaker 1: I've never been coddled. I would make my own doctor's appointments.

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Speaker 1: I have never been cushioned or coddled or had anyone

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Speaker 1: really do anything for me. It's really interesting. I think

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Speaker 1: that that's Uh. That's probably also something we didn't know

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Speaker 1: that we share, is that I I also, um, that's

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Speaker 1: a skill you Hone I think as a kid is

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Speaker 1: the ability to be alone and be okay. And uh,

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Speaker 1: I was the opposite on the surface of things. I

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Speaker 1: was the last of seven children. But being the last

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Speaker 1: the thing people forget there is you spend a lot

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Speaker 1: of time as an only child because everybody else has

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Speaker 1: left the house at some point, and parenting isn't that

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Speaker 1: existent anymore. Yeah, that's right there. Older, so a lot

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Speaker 1: of time alone, and I got really comfortable with that.

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Speaker 1: You you talk a lot when you talk to your guests,

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Speaker 1: So maybe you've covered some of this already and some

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Speaker 1: of these answers, but you talk about your guests noise,

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Speaker 1: their mental interference. Um, what is that? What? What? What? What?

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Speaker 1: What do you mean by I mean I have a

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Speaker 1: sense of it, Like, what does that mean to you? Though?

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Speaker 1: Why is that an important point to you that you

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Speaker 1: bring up every now and then? Well there's a man

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Speaker 1: named Breck Costin and he's in l A and he

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Speaker 1: does these He used to work with doing marketing for

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Speaker 1: Tony Robbins, I think. But he's sort of this sort

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Speaker 1: of like self help life coach guru and in a

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Speaker 1: very logical, non Freudian way, just sort of get out

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Speaker 1: of your own way, intervening in your own behavior, et cetera.

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Speaker 1: Years ago, I was at a crossroads and I did

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Speaker 1: his Freedom course and I just like the name of it,

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Speaker 1: and I couldn't afford to do it, but I just

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Speaker 1: felt like the name, the word freedom sounded great for me.

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Speaker 1: I just want to unleash uh. And he had this

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Speaker 1: concept that he called noise, and it just spoke to

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Speaker 1: me immediately, and because it was so literal and you

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Speaker 1: could just anyone could understand it that you have noise

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Speaker 1: in different areas. For some people it's money. From other people,

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Speaker 1: it's it's their weight, their body image, uh, social, it

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Speaker 1: could be anything, organizational, noise, religion, There's a million things

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Speaker 1: that could be. So it just I just related to

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Speaker 1: it because everybody's noisy in different areas. What what's your noise?

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Speaker 1: So I have because of I believe I can't know

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Speaker 1: it for sure, but because of all of those moves

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Speaker 1: and not having any childhood pictures and everything I own,

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Speaker 1: always being moved everywhere, and just not having any real

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Speaker 1: quote unquote stuff from when I was a child, I

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Speaker 1: am painfully organized and I have stuff noise. It's a

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Speaker 1: it's like a it's like a it's I don't want

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Speaker 1: to say it's a problem. It could it borders a problem.

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Speaker 1: It's an issue. It's it's completely present that I don't

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Speaker 1: like a lot of clutter. I don't like anything to

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Speaker 1: be out of order. I like things around me to

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Speaker 1: be organized and in control. And it's been very good

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Speaker 1: for me for business and very good for me for

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Speaker 1: um my home spaces and utilization of space. But it's noisy,

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Speaker 1: so you have to not try to get activated in

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Speaker 1: these areas. Activation is sort of is not a breck

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Speaker 1: thing that kind of came from me, where people who

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Speaker 1: have noise in different areas need to try to not

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Speaker 1: provoke and activate those areas. So if you have money noise,

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Speaker 1: which I also have money noise because I came from none,

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Speaker 1: and as a child, we would have literally six cars

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Speaker 1: in the driveway and then no no cars in the driveway,

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Speaker 1: and my stepfather would be asking me for money out

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Speaker 1: of my piggy bank to pay off a gambling debt.

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Speaker 1: Literally it happened, and we would have my room would

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Speaker 1: have furniture in it, but the rest of the house

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Speaker 1: had zero furniture and just a card table. Though we

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Speaker 1: ate on so I didn't totally understand that, but it

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Speaker 1: seems strange, but when you put the pieces together later,

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Speaker 1: you understand that. So I have money noise because I

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Speaker 1: had none for so long, and I understood that, and

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Speaker 1: I was uncomfortable, but comfortable there because I just knew

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Speaker 1: that you have nothing. It's not it's not a lot

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Speaker 1: to really work with. But as I became more successful

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Speaker 1: figuring out how to no and it's okay to spend

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Speaker 1: on some thing, investing and saving and it's just noisy.

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Speaker 1: So other people have that too. When you like like

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Speaker 1: to dig into that a little bit, it to put

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Speaker 1: it in an oversimplified way, coming from nothing, sometimes nothing,

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Speaker 1: it's almost even worse than nothing in a way, because

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Speaker 1: it's completely unpredictable. Like one day you got a thing.

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Speaker 1: In the next day all the cars are gone from

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Speaker 1: the driveway to now certainly amounting to much more than that.

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Speaker 1: What is it like when you look to your left

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Speaker 1: and right and you you interact with the wealthy of

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Speaker 1: the world. Does it Does it make you kind of angry?

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Speaker 1: Does it like? How do you how do you approach

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00:22:39,280 --> 00:22:42,360
Speaker 1: those that community that you're now inherently a part of,

427
00:22:42,800 --> 00:22:47,840
Speaker 1: well short of poverty and people who really have nothing,

428
00:22:48,520 --> 00:22:51,359
Speaker 1: you know, the middle class and even the lower middle class.

429
00:22:51,400 --> 00:22:54,720
Speaker 1: Some they sometimes because they might have family or parents

430
00:22:54,880 --> 00:22:58,080
Speaker 1: or a family home, they feel some sense of security

431
00:22:58,119 --> 00:23:00,639
Speaker 1: in some way based on just knowing what it is,

432
00:23:00,720 --> 00:23:02,760
Speaker 1: understanding how to budget and where you're coming from. Being

433
00:23:02,760 --> 00:23:05,119
Speaker 1: at the racetrack and then seeing money from a gambling

434
00:23:05,119 --> 00:23:08,240
Speaker 1: debt and then seeing yourself be broke. It's too tumultuous

435
00:23:08,280 --> 00:23:11,400
Speaker 1: and up and down, and that's not balanced, that's not stability.

436
00:23:11,400 --> 00:23:13,000
Speaker 1: And I always even as a kid, when I used

437
00:23:13,040 --> 00:23:15,280
Speaker 1: to wish, used to blow out candles. I would wish

438
00:23:15,280 --> 00:23:17,679
Speaker 1: as a child, as seven year old child, for stability.

439
00:23:17,880 --> 00:23:20,000
Speaker 1: It was my one wish and I did not It

440
00:23:20,040 --> 00:23:22,600
Speaker 1: didn't mean money. It just meant like just just balance,

441
00:23:22,720 --> 00:23:25,159
Speaker 1: not to be the kid that got a haircut that

442
00:23:25,200 --> 00:23:26,760
Speaker 1: I didn't like. And then my stepfather would take me

443
00:23:26,800 --> 00:23:29,359
Speaker 1: to Florida like for and take me out of school

444
00:23:29,400 --> 00:23:32,520
Speaker 1: like it just wasn't a normal childhood in any way.

445
00:23:32,560 --> 00:23:35,399
Speaker 1: It was very hustler things you see in movies like

446
00:23:35,440 --> 00:23:37,280
Speaker 1: that kind of kid like it did at school. Didn't matter,

447
00:23:37,440 --> 00:23:39,920
Speaker 1: nothing matters. It's just it just one day of money

448
00:23:40,000 --> 00:23:43,919
Speaker 1: the next day. You don't just upside down. But sometimes

449
00:23:44,000 --> 00:23:46,080
Speaker 1: people who are in the middle class and in the

450
00:23:46,119 --> 00:23:48,680
Speaker 1: lower middle class, they have a family home, They feel

451
00:23:48,720 --> 00:23:50,280
Speaker 1: like they have parents who might have some sort of

452
00:23:50,320 --> 00:23:55,440
Speaker 1: retirement fund or some cushion. I was really on my

453
00:23:55,480 --> 00:23:59,520
Speaker 1: own so young that I always just felt there's nobody else.

454
00:23:59,560 --> 00:24:01,480
Speaker 1: I don't have family. I didn't have a relationship with

455
00:24:01,520 --> 00:24:04,520
Speaker 1: my with my parents. After a very young age, and

456
00:24:04,600 --> 00:24:06,160
Speaker 1: so I was on my own. So it was sort

457
00:24:06,160 --> 00:24:10,680
Speaker 1: of exasperating in my thirties to still be single, still

458
00:24:10,920 --> 00:24:14,240
Speaker 1: be broke, not really know what I was going to

459
00:24:14,280 --> 00:24:16,240
Speaker 1: do on my career path, and really just think it

460
00:24:16,280 --> 00:24:19,679
Speaker 1: looked like a grim outlook if I didn't hit it.

461
00:24:20,240 --> 00:24:25,720
Speaker 1: So to be around other people who have serious wealth, um,

462
00:24:25,760 --> 00:24:28,639
Speaker 1: you know, I'm surprised by people. I'm surprised by how

463
00:24:29,359 --> 00:24:34,760
Speaker 1: non generous wealthy people are when no one's looking. They're

464
00:24:34,920 --> 00:24:36,920
Speaker 1: very generous when it's at a big charity event or

465
00:24:36,960 --> 00:24:39,120
Speaker 1: when people are looking. But I know because I've done

466
00:24:39,160 --> 00:24:42,200
Speaker 1: three million dollars in relief work worldwide, and I know

467
00:24:42,560 --> 00:24:44,800
Speaker 1: who does it for no one to know. You'd be

468
00:24:44,840 --> 00:24:48,160
Speaker 1: shocked by people like Elvis Durant is a random example

469
00:24:48,200 --> 00:24:50,840
Speaker 1: of someone who donates when no one's looking. And then

470
00:24:50,840 --> 00:24:52,960
Speaker 1: there are other people who donate when people are looking,

471
00:24:53,280 --> 00:24:56,480
Speaker 1: you know, Billy Joel Another one doesn't want any credit, uh,

472
00:24:56,720 --> 00:24:59,440
Speaker 1: you know, just certain people that don't want any credit,

473
00:24:59,480 --> 00:25:01,080
Speaker 1: and then other peop but who really want the credit.

474
00:25:01,640 --> 00:25:05,439
Speaker 1: And just to be so naive to think that the

475
00:25:05,480 --> 00:25:11,680
Speaker 1: pandemic would inspire a lessening in superficiality and to watch TikTok,

476
00:25:12,160 --> 00:25:16,119
Speaker 1: and bragging and the flaunting of the bodies and the

477
00:25:16,200 --> 00:25:19,240
Speaker 1: hair and the lashes and the bags and the oh

478
00:25:19,320 --> 00:25:22,159
Speaker 1: my god, the humble bragging is just endless. So I

479
00:25:22,320 --> 00:25:25,280
Speaker 1: just it's just gross because I didn't grow up, well,

480
00:25:25,320 --> 00:25:28,080
Speaker 1: I grew up when you didn't take pictures of yourself

481
00:25:28,119 --> 00:25:30,520
Speaker 1: to show everybody how good you looked. It just seemed

482
00:25:30,560 --> 00:25:32,760
Speaker 1: counter and to look at me, and we have to

483
00:25:32,800 --> 00:25:35,560
Speaker 1: do it because of social media, but it's it's just

484
00:25:35,680 --> 00:25:37,600
Speaker 1: never going to be comfortable to me. I just I

485
00:25:37,720 --> 00:25:39,879
Speaker 1: do it because oh, I'm wearing makeup today. Let's take

486
00:25:39,920 --> 00:25:42,679
Speaker 1: a picture, and you're making a sandwich. That'll rate. That'll

487
00:25:42,720 --> 00:25:44,800
Speaker 1: be good for business, because everyone's up your ass about

488
00:25:44,800 --> 00:25:46,720
Speaker 1: how you know you need to do that for business

489
00:25:46,720 --> 00:25:49,240
Speaker 1: and for the podcast and what's my background? And it's

490
00:25:49,240 --> 00:25:53,000
Speaker 1: just exhausting and I distested. Is it hard when you

491
00:25:53,800 --> 00:25:56,040
Speaker 1: when you look at your own kit? Are you are?

492
00:25:56,080 --> 00:25:58,359
Speaker 1: Are you? You do? The thoughts go through your head

493
00:25:58,359 --> 00:26:01,080
Speaker 1: of like lots of stuff I could ask here, like

494
00:26:01,160 --> 00:26:04,200
Speaker 1: number one, all I want to provide for you actually

495
00:26:04,359 --> 00:26:06,720
Speaker 1: is love and stability. The money and all that stuff

496
00:26:06,760 --> 00:26:11,000
Speaker 1: doesn't matter. And then the second question at least is Wow, kid,

497
00:26:11,080 --> 00:26:12,920
Speaker 1: you have a really brutal world you're going to grow

498
00:26:12,960 --> 00:26:14,879
Speaker 1: up in with the social media of it all, and

499
00:26:14,920 --> 00:26:19,119
Speaker 1: the and the self promote, the inherent self promotion that

500
00:26:19,160 --> 00:26:22,040
Speaker 1: we're in today hour to hour, Like, well, what thoughts

501
00:26:22,040 --> 00:26:23,880
Speaker 1: go through your head as you look to your own kid?

502
00:26:26,280 --> 00:26:29,480
Speaker 1: You know, I really hope that she doesn't here this

503
00:26:29,560 --> 00:26:31,840
Speaker 1: podcast because she wrote a letter to Santa and all

504
00:26:31,880 --> 00:26:33,600
Speaker 1: she asked for was just family and for me to

505
00:26:33,640 --> 00:26:36,399
Speaker 1: be happy. And I was brought to tears. I happen

506
00:26:36,520 --> 00:26:40,119
Speaker 1: to have listen, I'm strict. I'm strict and indulgent. And

507
00:26:40,160 --> 00:26:42,760
Speaker 1: then there's a line. But for some reason, my daughter

508
00:26:42,800 --> 00:26:45,240
Speaker 1: has this mentality. She went from public to private school

509
00:26:45,240 --> 00:26:46,840
Speaker 1: and it's almost like she walked in there and just

510
00:26:46,920 --> 00:26:50,160
Speaker 1: like I just thought that she was this kid who

511
00:26:50,160 --> 00:26:53,040
Speaker 1: had won the lottery or something. It's weird. She just

512
00:26:53,160 --> 00:26:55,240
Speaker 1: has this. I have a little bit of a poor

513
00:26:55,280 --> 00:26:58,359
Speaker 1: mentality too in certain ways. Uh it's ridiculous because I

514
00:26:58,359 --> 00:27:00,639
Speaker 1: have really nice things and nice cars. But there's just

515
00:27:00,920 --> 00:27:02,760
Speaker 1: you know what I'm talking about, if you're listening, if

516
00:27:02,760 --> 00:27:05,440
Speaker 1: you have that sort of poverty mentality on some level,

517
00:27:05,480 --> 00:27:09,399
Speaker 1: and she just innately has that. She's just grateful and

518
00:27:09,440 --> 00:27:13,480
Speaker 1: she doesn't ask, and she's just loving and a free

519
00:27:13,520 --> 00:27:18,600
Speaker 1: spirit artist. So I'm very, very very lucky. Um when

520
00:27:18,640 --> 00:27:21,480
Speaker 1: she teeters on the edge of being spoiled and pushing

521
00:27:21,560 --> 00:27:24,359
Speaker 1: and there's a little bit more, I snap it right away.

522
00:27:24,800 --> 00:27:28,040
Speaker 1: I do not negotiate with terrorists. I don't tolerate spoiled

523
00:27:28,240 --> 00:27:32,560
Speaker 1: and I've just sort of always had it unlock. Even

524
00:27:32,600 --> 00:27:35,200
Speaker 1: as a kid, I remember being exhausted and not making

525
00:27:35,200 --> 00:27:37,520
Speaker 1: the TVB TV B her babysitter. So when she woke

526
00:27:37,600 --> 00:27:38,959
Speaker 1: up at six o'clock, I just got up with her,

527
00:27:38,960 --> 00:27:41,239
Speaker 1: even though I was like, blaze, I switch. You know,

528
00:27:41,359 --> 00:27:42,920
Speaker 1: you just want to put them in front of TV

529
00:27:43,000 --> 00:27:45,359
Speaker 1: for their whole day because they're just endless. But I

530
00:27:45,400 --> 00:27:48,200
Speaker 1: always was disciplined the way I'm with work about parenting

531
00:27:48,240 --> 00:27:52,320
Speaker 1: in that way, and she's an extraordinary sweet person. We're

532
00:27:52,400 --> 00:27:54,439
Speaker 1: yet we're early in the game. She's just a tween.

533
00:27:54,840 --> 00:27:56,520
Speaker 1: But I want her to know and I can't. She

534
00:27:56,560 --> 00:27:58,719
Speaker 1: won't know until I take her on these relief missions

535
00:27:58,800 --> 00:28:01,199
Speaker 1: what really goes on. You know, she we watched the

536
00:28:01,200 --> 00:28:03,800
Speaker 1: show made and she gets it, and I'll reference that.

537
00:28:04,240 --> 00:28:05,760
Speaker 1: I just feel like she has to feel it and

538
00:28:05,840 --> 00:28:09,600
Speaker 1: really see it, but we're getting closer to that, and um,

539
00:28:09,640 --> 00:28:12,800
Speaker 1: there's always there. It's always I don't want to take

540
00:28:12,840 --> 00:28:14,320
Speaker 1: her if it's dangerous, but I don't want to take

541
00:28:14,320 --> 00:28:17,439
Speaker 1: her if it's too cushy. So there's always that line

542
00:28:17,560 --> 00:28:19,480
Speaker 1: that I'm trying to ride. When I take her on

543
00:28:19,480 --> 00:28:20,879
Speaker 1: a relief mission, I want to I also want to

544
00:28:20,880 --> 00:28:23,920
Speaker 1: traumatize her. So there's I gotta find the right mission

545
00:28:24,240 --> 00:28:27,720
Speaker 1: where it's right in between. But you know, being parent

546
00:28:27,960 --> 00:28:31,320
Speaker 1: is interesting because there's no way that she'll have the

547
00:28:31,320 --> 00:28:34,520
Speaker 1: work ethic, ethic and the hunger that I had. Maybe

548
00:28:34,520 --> 00:28:36,520
Speaker 1: there is. Maybe she's an artist and she's amazing and

549
00:28:36,560 --> 00:28:40,280
Speaker 1: she does aren't for hours at a time, but that's

550
00:28:40,280 --> 00:28:42,000
Speaker 1: okay if she doesn't. I just want her to be happy.

551
00:28:42,040 --> 00:28:55,360
Speaker 1: We just want our kids to be happy. Let me

552
00:28:55,400 --> 00:28:58,480
Speaker 1: go back to UH to a different beginning, which is

553
00:28:58,720 --> 00:29:04,400
Speaker 1: Skinny Girl. So you were several things prior to that,

554
00:29:04,720 --> 00:29:06,960
Speaker 1: but I want to sort of try to understand the

555
00:29:07,800 --> 00:29:10,880
Speaker 1: moment that that was born out of. You were a

556
00:29:10,880 --> 00:29:13,800
Speaker 1: production system on Saved by the Bell, You became a

557
00:29:13,880 --> 00:29:17,120
Speaker 1: natural food chef, you produced events, you had already started

558
00:29:17,120 --> 00:29:22,000
Speaker 1: Bethany's Bethany Bakes, and then and then skinny girl, what

559
00:29:22,000 --> 00:29:25,600
Speaker 1: what where did this come from? It's funny because there

560
00:29:25,640 --> 00:29:27,680
Speaker 1: was when you asked me about growing up the race track,

561
00:29:28,080 --> 00:29:30,440
Speaker 1: and you know, no one used the word I was

562
00:29:30,480 --> 00:29:32,520
Speaker 1: a natural food chef before it was sort of cool,

563
00:29:32,640 --> 00:29:34,400
Speaker 1: meaning I went to culinary school just because I was

564
00:29:34,440 --> 00:29:37,040
Speaker 1: interested in health and cooking and allergic to fish. But

565
00:29:37,120 --> 00:29:40,000
Speaker 1: it wasn't called anything. It wasn't I was a natural

566
00:29:40,000 --> 00:29:42,600
Speaker 1: food chef. It wasn't a row plant based It's all

567
00:29:42,640 --> 00:29:44,920
Speaker 1: this douche baggery that I just wasn't part of. That

568
00:29:45,000 --> 00:29:47,600
Speaker 1: was literally twenty years ago and it wasn't a thing.

569
00:29:47,960 --> 00:29:51,200
Speaker 1: But even earlier than that, a brand wasn't a thing

570
00:29:51,240 --> 00:29:54,080
Speaker 1: that everybody mentioned in a personal way or a lifestyle

571
00:29:54,120 --> 00:29:56,760
Speaker 1: way or a general way. No one said brand, No

572
00:29:56,800 --> 00:30:01,440
Speaker 1: one said entrepreneur. I'm a serial entrepreneur, And then no

573
00:30:01,480 --> 00:30:03,960
Speaker 1: one said this bullshit. It just you just I don't

574
00:30:04,040 --> 00:30:06,720
Speaker 1: I just had ideas and I executed them. I you know,

575
00:30:06,760 --> 00:30:09,120
Speaker 1: I didn't know that I was on the forefront of anything.

576
00:30:09,160 --> 00:30:13,640
Speaker 1: I didn't know that there was no raw food, plant

577
00:30:13,760 --> 00:30:17,680
Speaker 1: based diet people. I didn't know that there was no

578
00:30:17,880 --> 00:30:20,920
Speaker 1: low calorie cocktail space at all that I created, that

579
00:30:20,920 --> 00:30:23,800
Speaker 1: it created the word skinny in front of food. I

580
00:30:23,840 --> 00:30:25,840
Speaker 1: didn't know I was an entrepreneur. I don't think myself

581
00:30:25,880 --> 00:30:28,480
Speaker 1: as an author as all these labels that people use.

582
00:30:29,040 --> 00:30:33,600
Speaker 1: So I just guess in retrospect, I was an entrepreneur

583
00:30:33,640 --> 00:30:36,960
Speaker 1: because I just liked to. I had ideas I wanted

584
00:30:36,960 --> 00:30:40,040
Speaker 1: to execute them ever since I was a little kid,

585
00:30:40,520 --> 00:30:42,400
Speaker 1: ever since I was a kid. Where did you get

586
00:30:42,440 --> 00:30:46,880
Speaker 1: the idea for skinny girl? Like? What specifically came to

587
00:30:47,160 --> 00:30:50,120
Speaker 1: came into your head? Just a problem in a solution,

588
00:30:50,200 --> 00:30:55,160
Speaker 1: Just being young, drinking brown liquor, getting the worst hangover,

589
00:30:55,200 --> 00:30:59,080
Speaker 1: feeling bloated, feeling disgusting, carrying about calories. I guess in

590
00:30:59,160 --> 00:31:03,760
Speaker 1: college and just saying I personally would like to have

591
00:31:03,800 --> 00:31:07,640
Speaker 1: a drink that I want to drink, meaning those flavored

592
00:31:07,680 --> 00:31:10,200
Speaker 1: vodkas were big. So you've got a raspberry flavored vodka

593
00:31:10,240 --> 00:31:12,920
Speaker 1: and you pretended it was that sweet Cosmopolitan that we

594
00:31:12,920 --> 00:31:15,760
Speaker 1: all loved, and it just wasn't. And then you kept going,

595
00:31:15,800 --> 00:31:17,560
Speaker 1: and then you'd end up for drinking one or two drinks,

596
00:31:17,560 --> 00:31:19,960
Speaker 1: getting buzzed enough to have no judgment, and then you

597
00:31:20,040 --> 00:31:24,080
Speaker 1: drink the frozen sugary calorie margharitie. You really wanted. So

598
00:31:24,160 --> 00:31:26,360
Speaker 1: I just wanted to make a drink for myself at

599
00:31:26,400 --> 00:31:28,680
Speaker 1: home that was sweet enough that you felt like you

600
00:31:28,680 --> 00:31:32,480
Speaker 1: were having a margharita, but not sweet, not so sweet

601
00:31:32,520 --> 00:31:34,360
Speaker 1: that you didn't trust it and you're gonna feel like

602
00:31:34,360 --> 00:31:37,040
Speaker 1: crap the next day. So I was. I really am

603
00:31:37,080 --> 00:31:41,760
Speaker 1: responsible for a lot the majority of the women drinking

604
00:31:42,160 --> 00:31:45,120
Speaker 1: blanco to qui la with line with clubs out of

605
00:31:45,160 --> 00:31:47,920
Speaker 1: that whole thing started from my original skinny girl recipe

606
00:31:48,440 --> 00:31:51,880
Speaker 1: and with people ordering skinny skinny margarita's or skinny pizza

607
00:31:51,960 --> 00:31:55,880
Speaker 1: or lattes or any of that. So it was I

608
00:31:55,960 --> 00:31:58,600
Speaker 1: mentioned what I was drinking and one of the women

609
00:31:58,600 --> 00:32:00,760
Speaker 1: on the show was just appalled I was drinking tequila

610
00:32:00,800 --> 00:32:03,360
Speaker 1: because women didn't drink tequila. You drank it in college

611
00:32:03,360 --> 00:32:06,120
Speaker 1: as brown tequila shots. You didn't drink it back then

612
00:32:06,240 --> 00:32:08,200
Speaker 1: fifteen years ago. So she was like, you was drinking

613
00:32:08,200 --> 00:32:10,560
Speaker 1: tequila and I said, well, yeah, and it's I just

614
00:32:10,600 --> 00:32:15,800
Speaker 1: said it's a skinny girl's margarita. And I don't know

615
00:32:15,920 --> 00:32:19,040
Speaker 1: what the hell happened, but it was asked on the

616
00:32:19,080 --> 00:32:21,440
Speaker 1: reunion of the Housewives, what is in it? I said,

617
00:32:21,480 --> 00:32:25,080
Speaker 1: what I used to make it with, and by the

618
00:32:25,120 --> 00:32:27,800
Speaker 1: time that aired, all the bartenders was saying to me

619
00:32:27,840 --> 00:32:31,520
Speaker 1: when I would order it, just the recipe. Everyone's ordering

620
00:32:31,560 --> 00:32:33,840
Speaker 1: this drink, this drink. I can't sell enough of it.

621
00:32:33,880 --> 00:32:36,640
Speaker 1: And I was like, I invented that drink. And I

622
00:32:36,720 --> 00:32:39,320
Speaker 1: thought of Sarah Jessica Parker and Sex in the City

623
00:32:39,320 --> 00:32:43,000
Speaker 1: and how no one had monetized the cosmo. They made

624
00:32:43,000 --> 00:32:45,680
Speaker 1: it popular, and no one made any money off of it.

625
00:32:45,920 --> 00:32:49,080
Speaker 1: SJP Cosmo, Sex and the City. So I thought, I

626
00:32:49,120 --> 00:32:53,960
Speaker 1: gotta make this embottles and everyone said no. I asked

627
00:32:53,960 --> 00:32:56,360
Speaker 1: friends of mine, asked the publicist of big time publicists,

628
00:32:56,360 --> 00:32:59,560
Speaker 1: can you connect me to the people at Quervo, which

629
00:32:59,560 --> 00:33:01,800
Speaker 1: is part of the Giaggio. She didn't even come to

630
00:33:01,800 --> 00:33:04,080
Speaker 1: the meeting with me, they said, No. I knew a

631
00:33:04,080 --> 00:33:06,880
Speaker 1: guy who was high up thet Boocardi. I said, this

632
00:33:07,080 --> 00:33:09,000
Speaker 1: seems like a fuck you idea. He said, there's no

633
00:33:09,080 --> 00:33:11,560
Speaker 1: such thing. No one has a funk. You can't break through.

634
00:33:11,600 --> 00:33:14,840
Speaker 1: Liquor business is so hard, just beyond your TV show. No.

635
00:33:15,360 --> 00:33:24,080
Speaker 1: I went to Patrone, No, I went to everybody at Diaggio. No. Finally, um,

636
00:33:24,120 --> 00:33:26,240
Speaker 1: so I did it myself. So I got a part

637
00:33:26,280 --> 00:33:28,680
Speaker 1: of the only person who understood what I was talking about,

638
00:33:29,120 --> 00:33:32,360
Speaker 1: and we basically did a cocktail napkin deal with a

639
00:33:32,440 --> 00:33:35,280
Speaker 1: lawyer that he might as well be a dentist or

640
00:33:35,280 --> 00:33:37,920
Speaker 1: a veterinarian. He didn't specialize in it. And there's just

641
00:33:37,960 --> 00:33:41,960
Speaker 1: like a hundred and two an hour lawyer, and we

642
00:33:42,040 --> 00:33:44,760
Speaker 1: did the deal and that was it. That was one

643
00:33:44,760 --> 00:33:47,080
Speaker 1: of my questions is why did you launch this? Why

644
00:33:47,080 --> 00:33:49,959
Speaker 1: didn't you bring this to UH to an existing company?

645
00:33:50,000 --> 00:33:51,840
Speaker 1: It sounds like you did, and they are like, no,

646
00:33:52,440 --> 00:33:54,840
Speaker 1: you don't understand what you're signing up for, but you

647
00:33:55,040 --> 00:33:58,440
Speaker 1: very well did well. No, and also don't forget. So

648
00:33:58,520 --> 00:33:59,800
Speaker 1: this used to be. I used to go to try

649
00:33:59,800 --> 00:34:01,120
Speaker 1: to to go to the event at the Food and

650
00:34:01,120 --> 00:34:03,360
Speaker 1: Wine Festival, and Rachel Ray would be there and all

651
00:34:03,360 --> 00:34:06,160
Speaker 1: these people would be there, and I remember seeing all

652
00:34:06,200 --> 00:34:08,960
Speaker 1: the celebrities at the Food and Wine Festival told that

653
00:34:09,000 --> 00:34:11,680
Speaker 1: their liquor has to be behind their backs, and you

654
00:34:11,719 --> 00:34:14,319
Speaker 1: weren't allowed to take a picture because of because of

655
00:34:14,440 --> 00:34:18,839
Speaker 1: um entertainers and substance abuse. So nobody would sit there

656
00:34:18,840 --> 00:34:20,680
Speaker 1: taking a picture with a cocktail was a no no.

657
00:34:21,360 --> 00:34:28,160
Speaker 1: And literally nobody besides Sammy Hagar Diddy was right before me,

658
00:34:28,280 --> 00:34:31,360
Speaker 1: but not so far before me, Sammy Hagar Diddy and

659
00:34:31,440 --> 00:34:34,160
Speaker 1: a little brand that Danny DeVito did of lemon Cello

660
00:34:34,440 --> 00:34:38,720
Speaker 1: and um the guy with the skull from a Saturday

661
00:34:38,719 --> 00:34:42,200
Speaker 1: Out Live, dan Ackroyd. Nobody was in the liquor business.

662
00:34:42,520 --> 00:34:44,080
Speaker 1: There was no There was no such thing as doing

663
00:34:44,080 --> 00:34:46,560
Speaker 1: a bottle signing at a liquor store like a celebrity.

664
00:34:46,600 --> 00:34:48,920
Speaker 1: Celebrities weren't in the space. That is completely because of me.

665
00:34:49,440 --> 00:34:52,960
Speaker 1: Clue Clooney's deal is because of me. All these deals

666
00:34:53,080 --> 00:34:57,680
Speaker 1: they are. Ryan Reynolds justin Timberlake went into a Vocat

667
00:34:57,719 --> 00:35:01,239
Speaker 1: with my partners, Shack went into a h Hennessy with

668
00:35:01,320 --> 00:35:03,279
Speaker 1: my partners, and they all told me. All the people

669
00:35:03,280 --> 00:35:06,279
Speaker 1: in the liquor business said, everybody, every celebrity came to

670
00:35:06,360 --> 00:35:09,120
Speaker 1: us saying, we want a Bethany Frankel deal because of

671
00:35:09,160 --> 00:35:12,560
Speaker 1: the Forbes article, What would the what would the one

672
00:35:12,680 --> 00:35:16,640
Speaker 1: thing you could tell yourself when you're starting out. You're

673
00:35:16,680 --> 00:35:19,360
Speaker 1: starting up skinny Girl, and I imagine it's exciting, but

674
00:35:19,400 --> 00:35:22,560
Speaker 1: it's also kind of terrifying, and it's keeping you up

675
00:35:22,600 --> 00:35:25,160
Speaker 1: at night and you've got to make this business work.

676
00:35:25,840 --> 00:35:29,480
Speaker 1: What's the one thing you tell yourself? Now? Back then,

677
00:35:29,560 --> 00:35:33,879
Speaker 1: to do differently. Oh, I wish I could do then

678
00:35:33,920 --> 00:35:36,480
Speaker 1: what I'm doing now. There's nothing like a pure idea.

679
00:35:36,840 --> 00:35:40,240
Speaker 1: There's nothing like not having all this corporate decision making

680
00:35:40,280 --> 00:35:42,719
Speaker 1: around you and people who are actually supposed to be

681
00:35:42,760 --> 00:35:46,200
Speaker 1: in the positions there in and and I have multibillion

682
00:35:46,200 --> 00:35:50,440
Speaker 1: dollar partners in salad dressings, in popcorn. I mean I

683
00:35:50,560 --> 00:35:54,480
Speaker 1: have not multibillions in HSN and all of this, and

684
00:35:54,520 --> 00:35:57,200
Speaker 1: I'm successful in all these areas. I have no other

685
00:35:57,480 --> 00:36:00,479
Speaker 1: category that's as successful as I was in liquor, because

686
00:36:00,520 --> 00:36:03,799
Speaker 1: you know who was doing it me I well, and

687
00:36:03,840 --> 00:36:06,759
Speaker 1: the same. My first book was just Me. It was

688
00:36:07,080 --> 00:36:11,680
Speaker 1: the ultimate hustle. It was pre social media, just the

689
00:36:11,719 --> 00:36:16,520
Speaker 1: beginning of Twitter, no Instagram, no Snapchat, no TikTok. This

690
00:36:16,719 --> 00:36:21,799
Speaker 1: was old school grit, guerilla marketing. I mean, we ran

691
00:36:21,840 --> 00:36:24,400
Speaker 1: out of bottles. We couldn't produce as fast as people

692
00:36:24,400 --> 00:36:26,359
Speaker 1: wanted it. And it's not a proud of bag. You're

693
00:36:26,360 --> 00:36:28,160
Speaker 1: not gonna act like it's a limited edition. It's a

694
00:36:28,239 --> 00:36:30,600
Speaker 1: damn bottle of alcohol. So I had to create my

695
00:36:30,640 --> 00:36:34,880
Speaker 1: own marketing um on saying to people, I'm very sorry,

696
00:36:34,920 --> 00:36:37,000
Speaker 1: we know we can't keep up with the supply, which

697
00:36:37,040 --> 00:36:39,280
Speaker 1: is told we can't get up at the demand, something

698
00:36:39,320 --> 00:36:41,640
Speaker 1: that now Kim Kardashian does all the time. Hey, we

699
00:36:41,719 --> 00:36:43,959
Speaker 1: sold out this whole thing. I was just like doing

700
00:36:43,960 --> 00:36:46,359
Speaker 1: it with liquor long before anybody else was doing it.

701
00:36:46,760 --> 00:36:48,880
Speaker 1: And I was telling my partner, get me a shrink

702
00:36:48,880 --> 00:36:51,160
Speaker 1: wrapped skinny roll car, get me it for the show.

703
00:36:51,200 --> 00:36:53,680
Speaker 1: By the time the show's filming. And when we filmed,

704
00:36:53,800 --> 00:36:57,680
Speaker 1: that same woman who criticized the original tequila drinking she said,

705
00:36:57,719 --> 00:36:59,399
Speaker 1: you're doing I mean, I can't believe you're driving that car.

706
00:37:00,040 --> 00:37:01,600
Speaker 1: I said, well, I don't have a car because I

707
00:37:01,640 --> 00:37:05,439
Speaker 1: didn't and she said, well, it's wrapped in skinny girl.

708
00:37:05,480 --> 00:37:08,320
Speaker 1: I'm paraphrasing, and I said, well, you're wearing a belt

709
00:37:08,719 --> 00:37:10,560
Speaker 1: that has an H on it. They're not paying She's

710
00:37:10,719 --> 00:37:12,560
Speaker 1: right where they're not paying me. And I said, exactly,

711
00:37:12,600 --> 00:37:14,839
Speaker 1: you dumb fuck. That's the point. You're not making any

712
00:37:14,840 --> 00:37:17,439
Speaker 1: money on it. You're marketing somebody else's brand and making

713
00:37:17,480 --> 00:37:19,440
Speaker 1: no money. At least I'm looking like an idiot and

714
00:37:19,480 --> 00:37:21,600
Speaker 1: a beatle. But it says skinny girl. And you know,

715
00:37:21,600 --> 00:37:23,680
Speaker 1: when I was on the cover of Forbes, I guess

716
00:37:23,680 --> 00:37:26,479
Speaker 1: I got the last last I don't see Aaron Mes

717
00:37:26,520 --> 00:37:30,360
Speaker 1: paying her any money. Let me ask the same question,

718
00:37:30,440 --> 00:37:33,880
Speaker 1: but but different angle. What would you tell What's the

719
00:37:33,960 --> 00:37:38,200
Speaker 1: one thing you would tell that, Um, that young girl

720
00:37:38,760 --> 00:37:41,720
Speaker 1: who is a hot walker of horses around the race track,

721
00:37:41,960 --> 00:37:45,040
Speaker 1: who doesn't have a lot of stability. Some days are great,

722
00:37:45,080 --> 00:37:47,920
Speaker 1: other days are bad. Um, what's the one thing you

723
00:37:48,000 --> 00:37:50,280
Speaker 1: tell that girl? It's what I tell my tween daughter,

724
00:37:50,320 --> 00:37:52,560
Speaker 1: who you know, is a very sensitive person and goes

725
00:37:52,600 --> 00:37:56,160
Speaker 1: through it in this sometimes middle school uh circumstances. I say,

726
00:37:57,160 --> 00:37:59,680
Speaker 1: all of this does not matter. It's going to make

727
00:37:59,719 --> 00:38:02,840
Speaker 1: you who you are. You have to practice in these

728
00:38:03,280 --> 00:38:07,760
Speaker 1: areas of adversity because they'll make you stronger later in life.

729
00:38:07,760 --> 00:38:10,480
Speaker 1: If nothing bad happens to you, you won't have any

730
00:38:10,520 --> 00:38:14,200
Speaker 1: life experiences to get you through later. And like early

731
00:38:14,239 --> 00:38:18,080
Speaker 1: business deals, early business deals, I made so many mistakes.

732
00:38:18,960 --> 00:38:20,839
Speaker 1: Not that I don't make mistakes now, but you want

733
00:38:20,840 --> 00:38:23,560
Speaker 1: to make fewer mistakes now when the numbers are higher

734
00:38:23,560 --> 00:38:26,400
Speaker 1: and the deals are bigger. You know, so early I

735
00:38:26,440 --> 00:38:29,160
Speaker 1: made a lot of mistakes. It's better that I made mistakes.

736
00:38:29,280 --> 00:38:32,520
Speaker 1: That first production company I did my podcast deal with

737
00:38:32,719 --> 00:38:34,759
Speaker 1: then making mistakes, and I deal with you. It was

738
00:38:34,800 --> 00:38:37,919
Speaker 1: a multibillion dollar company, another company on partners with. So

739
00:38:39,400 --> 00:38:42,200
Speaker 1: the mistakes early and the hardships and the challenges and

740
00:38:42,239 --> 00:38:47,920
Speaker 1: the emotional unrest, the struggle is totally real. But when

741
00:38:47,920 --> 00:38:49,920
Speaker 1: you're older and you have less sponsibility, I mean you

742
00:38:49,920 --> 00:38:52,719
Speaker 1: have more responsibility, it's gonna get more real. So just

743
00:38:52,760 --> 00:38:54,359
Speaker 1: you'll use this, and this will give you the skill

744
00:38:54,400 --> 00:38:56,160
Speaker 1: set and the tools to deal with what goes on later.

745
00:38:56,200 --> 00:39:11,680
Speaker 1: So I was early equipped for challenges. You have what

746
00:39:11,760 --> 00:39:15,640
Speaker 1: you've called sometimes a full bucket philosophy. What is that?

747
00:39:16,239 --> 00:39:19,319
Speaker 1: I'm constantly trying to stay out of the weeds. And

748
00:39:19,360 --> 00:39:21,920
Speaker 1: also I'm an idea hamster, so it's hard for me

749
00:39:21,960 --> 00:39:25,759
Speaker 1: to control myself and not X is not launching new ideas,

750
00:39:26,239 --> 00:39:30,120
Speaker 1: So I'd rather have the ideas. Though I want my

751
00:39:30,239 --> 00:39:33,400
Speaker 1: I'd rather have fewer buckets full. So I'd rather have

752
00:39:33,920 --> 00:39:38,040
Speaker 1: three buckets full than six buckets half full. Meaning you

753
00:39:38,080 --> 00:39:40,520
Speaker 1: can't have your ass in forty two places, and just

754
00:39:40,960 --> 00:39:44,359
Speaker 1: you want to do you can't please everybody. So you've

755
00:39:44,400 --> 00:39:48,480
Speaker 1: got to be disciplined and militant in your business decisions.

756
00:39:48,520 --> 00:39:52,840
Speaker 1: Because Mom's in particular, their life is a time suck.

757
00:39:53,280 --> 00:39:55,759
Speaker 1: It's the lunch, it's the lunches. It's the trying to

758
00:39:55,800 --> 00:39:57,480
Speaker 1: work out, trying to get a good night's sleep, trying

759
00:39:57,520 --> 00:39:58,919
Speaker 1: to be a good wife, trying to be a good parent,

760
00:39:59,000 --> 00:40:01,239
Speaker 1: trying to have a good business idea, go to work,

761
00:40:01,840 --> 00:40:06,920
Speaker 1: you know, plan a vacation. It's exhausting and it's endless,

762
00:40:06,960 --> 00:40:09,920
Speaker 1: and that's why you get into its time suck of

763
00:40:10,000 --> 00:40:16,400
Speaker 1: being down some online marketing shopping rabbit hole and all

764
00:40:16,440 --> 00:40:18,200
Speaker 1: of a sudden it's late and you didn't get anything

765
00:40:18,200 --> 00:40:20,120
Speaker 1: done in your house feels like a reckon. You're just

766
00:40:20,560 --> 00:40:23,120
Speaker 1: out of order. So you've got to be disciplined about

767
00:40:23,120 --> 00:40:25,400
Speaker 1: what you're really spending your time on as you get older,

768
00:40:25,480 --> 00:40:27,920
Speaker 1: because time is more valuable than money, not getting any

769
00:40:27,960 --> 00:40:31,279
Speaker 1: of it back, and the days just fly by, So

770
00:40:31,360 --> 00:40:33,520
Speaker 1: how are you spending them? How do you owne that

771
00:40:34,920 --> 00:40:38,520
Speaker 1: selective filter? How do you decide what's a good thing

772
00:40:38,600 --> 00:40:41,080
Speaker 1: to what's a good bucket to fill up, and what's

773
00:40:41,080 --> 00:40:43,000
Speaker 1: a good bucket not to worry about at all? And

774
00:40:43,040 --> 00:40:46,160
Speaker 1: does that create anxiety of oh crap, maybe i'm missing something.

775
00:40:46,200 --> 00:40:48,160
Speaker 1: I'll do a little bit of that. How do you

776
00:40:48,200 --> 00:40:50,880
Speaker 1: do that? Well? The reason I met the reason I

777
00:40:50,920 --> 00:40:53,880
Speaker 1: said it's positive me being so organized earlier is because

778
00:40:54,160 --> 00:40:56,600
Speaker 1: to be organized means you're not spending all this time

779
00:40:56,600 --> 00:40:58,319
Speaker 1: not knowing where the hell anything is or where you're

780
00:40:58,360 --> 00:41:00,320
Speaker 1: going or what you're doing, and you don't feel scared mattered.

781
00:41:00,560 --> 00:41:03,400
Speaker 1: And that's down to your lack of junk drawering your fridge,

782
00:41:03,440 --> 00:41:06,240
Speaker 1: to your condiments, to your expired food, to your kids toys,

783
00:41:06,280 --> 00:41:08,120
Speaker 1: to your kids clothes or too small, just all of it.

784
00:41:08,160 --> 00:41:10,320
Speaker 1: To stay on top of things as you go because

785
00:41:10,360 --> 00:41:12,080
Speaker 1: they overwhelm you. And it happened to a lot of

786
00:41:12,120 --> 00:41:14,239
Speaker 1: people during the pandemic, stuck in their house with their

787
00:41:14,280 --> 00:41:16,200
Speaker 1: own stuff, just being like, what the hell have I

788
00:41:16,239 --> 00:41:19,400
Speaker 1: been doing buying this crap, you know, being disorganized. So

789
00:41:19,400 --> 00:41:21,319
Speaker 1: everyone's been on top of their own life and it's

790
00:41:21,320 --> 00:41:23,640
Speaker 1: been a shift, and that will probably be good, make

791
00:41:23,719 --> 00:41:27,520
Speaker 1: us spend more wisely, more quality, all of that, but

792
00:41:27,600 --> 00:41:31,680
Speaker 1: that really applies to to how to maximize your time

793
00:41:31,719 --> 00:41:36,400
Speaker 1: because I don't I don't procrastinate. The second I get it,

794
00:41:36,760 --> 00:41:39,160
Speaker 1: I do it, and I touch you to everyone around,

795
00:41:39,200 --> 00:41:40,840
Speaker 1: it's very difficult to keep up with me because I

796
00:41:40,840 --> 00:41:43,120
Speaker 1: want it done now. Check the box, right down, check

797
00:41:43,160 --> 00:41:47,040
Speaker 1: the box. So I do that, and it's it's amazing

798
00:41:47,080 --> 00:41:48,919
Speaker 1: and it's simple and you've got to, like you said,

799
00:41:48,920 --> 00:41:52,040
Speaker 1: it best, just do it. But as far as how

800
00:41:52,160 --> 00:41:54,239
Speaker 1: to know what to do, it's got to be the

801
00:41:54,480 --> 00:41:59,120
Speaker 1: r o I. So they're doing the housewives. I got

802
00:41:59,200 --> 00:42:01,880
Speaker 1: laughs out of it. I found it to be forget

803
00:42:01,920 --> 00:42:05,120
Speaker 1: the beginning. I was broke and I got paid seventy dollars,

804
00:42:05,200 --> 00:42:06,560
Speaker 1: so I needed to do anything I could do. I

805
00:42:06,600 --> 00:42:09,360
Speaker 1: knew nothing I'm talking about later. It was a funny,

806
00:42:09,400 --> 00:42:11,719
Speaker 1: it was a good outlet. It was a great platform.

807
00:42:12,040 --> 00:42:14,840
Speaker 1: I was being paid a lot of money, and I

808
00:42:15,600 --> 00:42:17,319
Speaker 1: was doing it for the money. In many ways, I

809
00:42:17,400 --> 00:42:19,040
Speaker 1: like the humor, I like all that, but it was

810
00:42:19,120 --> 00:42:21,040
Speaker 1: getting to be where I was doing it for the money,

811
00:42:21,160 --> 00:42:23,160
Speaker 1: and that's when you're saying the r o I, how

812
00:42:23,200 --> 00:42:25,920
Speaker 1: do I balance that the r o I return on

813
00:42:25,960 --> 00:42:28,479
Speaker 1: the investment of my time. The money was a lot,

814
00:42:28,560 --> 00:42:30,839
Speaker 1: so that was great and that my business managers liked

815
00:42:30,880 --> 00:42:32,680
Speaker 1: it and everybody liked it because it was a big check.

816
00:42:33,200 --> 00:42:35,319
Speaker 1: But the r o I on my personal life and

817
00:42:35,360 --> 00:42:38,719
Speaker 1: my self worth and who I felt that I was,

818
00:42:38,600 --> 00:42:41,560
Speaker 1: it wasn't a great spend expense of my time because

819
00:42:41,560 --> 00:42:44,600
Speaker 1: it's also sucking time away from really building and nurturing

820
00:42:44,640 --> 00:42:46,680
Speaker 1: a brand, not just like a one off. I'm doing

821
00:42:46,680 --> 00:42:49,440
Speaker 1: a show, I'm getting paid, and that's it. Working on

822
00:42:49,480 --> 00:42:51,960
Speaker 1: I heart, for example, doing my podcast. I'm getting a

823
00:42:51,960 --> 00:42:55,080
Speaker 1: creative outlet. I love doing it. I'm learning every day.

824
00:42:55,239 --> 00:42:58,279
Speaker 1: I'm I'm just I live for it. I'm growing and

825
00:42:58,320 --> 00:43:00,719
Speaker 1: we're building building something. It will be worth a lot

826
00:43:00,760 --> 00:43:03,399
Speaker 1: of money. I'm paying attention to it, and so I'm

827
00:43:03,400 --> 00:43:06,680
Speaker 1: planning seeds. That r o I isn't entirely there now financially,

828
00:43:07,040 --> 00:43:12,640
Speaker 1: but it's there um spiritually, emotionally, and that entertaining outlet.

829
00:43:13,120 --> 00:43:16,080
Speaker 1: Philanthropy is a total other bucket. That's just like you're

830
00:43:16,080 --> 00:43:18,799
Speaker 1: helping people. You're literally saving lives. You're spending a good

831
00:43:18,800 --> 00:43:21,040
Speaker 1: a portion of your life doing that because you're giving back,

832
00:43:21,080 --> 00:43:23,719
Speaker 1: and it's just like it's instant gratification. It's making a

833
00:43:23,760 --> 00:43:25,840
Speaker 1: mark on the world. It's a good example for my

834
00:43:25,920 --> 00:43:28,520
Speaker 1: daughter and then my daughter being a parent, I've never

835
00:43:28,560 --> 00:43:31,359
Speaker 1: had a nanny. I'm really involved in her life. I

836
00:43:31,440 --> 00:43:34,080
Speaker 1: put everything into it. That's a huge r o I.

837
00:43:34,560 --> 00:43:37,120
Speaker 1: That time with her I won't get back. You just

838
00:43:37,200 --> 00:43:39,759
Speaker 1: got to be meaningful. So if you think of every

839
00:43:39,800 --> 00:43:41,479
Speaker 1: aspect of your life, there are things that I hate

840
00:43:41,480 --> 00:43:43,880
Speaker 1: to do right now, but if they're really great money

841
00:43:44,320 --> 00:43:45,920
Speaker 1: and they're one off, and you're like, all right, it's

842
00:43:45,920 --> 00:43:47,320
Speaker 1: a lot of money to do that one thing. So

843
00:43:47,360 --> 00:43:49,239
Speaker 1: I'm gonna do that, even though I feel like I'm

844
00:43:49,280 --> 00:43:52,640
Speaker 1: whouring it out a little. All right, Maybe, so I

845
00:43:52,640 --> 00:43:53,960
Speaker 1: don't do a lot of that. To be honest, I

846
00:43:54,000 --> 00:43:56,600
Speaker 1: say no to most things. But you basically have to

847
00:43:56,600 --> 00:43:59,319
Speaker 1: do that with everything. Even as a housewife. What do

848
00:43:59,360 --> 00:44:01,000
Speaker 1: you say, do you need to be working up for

849
00:44:01,000 --> 00:44:02,040
Speaker 1: an hour and a half or do you need to

850
00:44:02,040 --> 00:44:03,959
Speaker 1: be working out for forty minutes because sleep is becoming

851
00:44:04,040 --> 00:44:05,680
Speaker 1: so important to you because it makes you feel better.

852
00:44:06,480 --> 00:44:08,920
Speaker 1: What's the return on your investment of your time? Go

853
00:44:09,000 --> 00:44:11,680
Speaker 1: back to the business for a second. So skinny Girl,

854
00:44:11,760 --> 00:44:16,880
Speaker 1: we covered, Uh, you have another brand, bethany how's it

855
00:44:16,920 --> 00:44:18,960
Speaker 1: different from skinny Girl? What is it? Where did the

856
00:44:19,000 --> 00:44:21,120
Speaker 1: idea come from? And that's a big move right to

857
00:44:21,200 --> 00:44:26,280
Speaker 1: call a company your name. There's no escaping The quality

858
00:44:26,320 --> 00:44:28,399
Speaker 1: assurance is all down to you of every single thing

859
00:44:28,440 --> 00:44:30,440
Speaker 1: that thing does. Maybe just talk to where it came

860
00:44:30,440 --> 00:44:33,960
Speaker 1: from first. It's a great note, a great question. Martha

861
00:44:34,040 --> 00:44:37,360
Speaker 1: Stewart her stock was affected when she Uh went to

862
00:44:37,440 --> 00:44:39,839
Speaker 1: jail because it's her namesake. And it's a reason why

863
00:44:39,840 --> 00:44:43,000
Speaker 1: people don't name brands after themselves, because it's their ass.

864
00:44:43,360 --> 00:44:45,640
Speaker 1: As it turns out, skinny Girl is my ass anyway.

865
00:44:45,800 --> 00:44:48,400
Speaker 1: The only reason I own skinny Girl is because I

866
00:44:48,480 --> 00:44:51,080
Speaker 1: kept all the intellectual property except for cocktails when I

867
00:44:51,120 --> 00:44:54,120
Speaker 1: sold that. Um, but it's still associated me. But there

868
00:44:54,239 --> 00:44:57,839
Speaker 1: is a buffer, you can say, but you know there

869
00:44:57,920 --> 00:45:00,399
Speaker 1: is a buffer, and it's not just your name. Uh.

870
00:45:00,440 --> 00:45:02,359
Speaker 1: In the beginning, I remember I had an agent who

871
00:45:02,360 --> 00:45:04,239
Speaker 1: thought that I should be launching Bethany because I was

872
00:45:04,280 --> 00:45:07,040
Speaker 1: a chef and cooking and all of that, and it's

873
00:45:07,080 --> 00:45:09,200
Speaker 1: just like double Dutch, you wait for when to jump

874
00:45:09,239 --> 00:45:12,279
Speaker 1: in and when it makes sense. And launching eyewear it

875
00:45:12,320 --> 00:45:16,160
Speaker 1: just didn't make any sense. It seemed like very sophisticated,

876
00:45:16,200 --> 00:45:20,080
Speaker 1: elevated fashion, and that felt not like a girl. It

877
00:45:20,200 --> 00:45:22,239
Speaker 1: just felt like a woman, a fashionable woman, and it

878
00:45:22,280 --> 00:45:24,600
Speaker 1: didn't make any sense. The word skinny, where that may

879
00:45:24,640 --> 00:45:28,440
Speaker 1: make sense attached to popcorn or preserves or dressing, it

880
00:45:28,520 --> 00:45:30,360
Speaker 1: just made no sense to me. With glasses. So it

881
00:45:30,360 --> 00:45:32,080
Speaker 1: felt like, Okay, this is a good place to start,

882
00:45:32,920 --> 00:45:36,080
Speaker 1: and we're launching swim in march on hs n uh.

883
00:45:36,120 --> 00:45:39,040
Speaker 1: And it also felt elevated, and it felt too tricky

884
00:45:39,320 --> 00:45:42,400
Speaker 1: to have the words skinny, Like having the words skinny

885
00:45:42,400 --> 00:45:45,719
Speaker 1: in the title of jeans was pushing it where it's

886
00:45:45,760 --> 00:45:48,560
Speaker 1: bending but not breaking. I felt the swimwear and that

887
00:45:48,600 --> 00:45:50,879
Speaker 1: was I write about that in my next book coming out,

888
00:45:50,960 --> 00:45:54,080
Speaker 1: Business is Personal, because I talked about that H s

889
00:45:54,160 --> 00:45:56,360
Speaker 1: n They wanted the proven brand and I said, I

890
00:45:56,480 --> 00:45:59,560
Speaker 1: just I don't feel comfortable and swim I had to

891
00:45:59,560 --> 00:46:01,440
Speaker 1: really put, you know, push back, and you have to

892
00:46:01,440 --> 00:46:03,160
Speaker 1: do that as a business person based on your gut.

893
00:46:03,200 --> 00:46:06,000
Speaker 1: I just felt that that should be a really sophisticated,

894
00:46:06,080 --> 00:46:09,040
Speaker 1: elevated woman's line. And also not to have the word

895
00:46:09,080 --> 00:46:14,400
Speaker 1: skinny girl in the title. So two or three broader

896
00:46:14,480 --> 00:46:19,440
Speaker 1: questions to to start to close us out, Um, what's

897
00:46:19,440 --> 00:46:22,279
Speaker 1: been the sort of rose and thorn of of your

898
00:46:23,160 --> 00:46:26,200
Speaker 1: of your career, like the thing you've loved and then

899
00:46:26,200 --> 00:46:28,360
Speaker 1: the other thing that you really wish hadn't happened? Are

900
00:46:28,400 --> 00:46:33,160
Speaker 1: you done differently? The rows of my career has been

901
00:46:33,920 --> 00:46:36,400
Speaker 1: showing that it can be done, showing women. You know,

902
00:46:36,480 --> 00:46:39,080
Speaker 1: you're all talking so much about what we're doing and

903
00:46:39,080 --> 00:46:41,920
Speaker 1: what we what we're about to do. I mean really

904
00:46:42,000 --> 00:46:43,880
Speaker 1: doing it and being able to show people that I

905
00:46:43,920 --> 00:46:46,480
Speaker 1: did it from nothing, like I really had eight thousand

906
00:46:46,520 --> 00:46:48,400
Speaker 1: dollars to my name and my bank account when I

907
00:46:48,440 --> 00:46:54,600
Speaker 1: started on television, and so showing real time, in a granular,

908
00:46:54,920 --> 00:46:57,879
Speaker 1: step by step away that it's absolutely possible. I think

909
00:46:57,920 --> 00:47:01,240
Speaker 1: that's liberating to people. I think that's just there's nothing

910
00:47:01,280 --> 00:47:04,279
Speaker 1: like that feeling of doing it on your own. UM.

911
00:47:04,320 --> 00:47:07,000
Speaker 1: So that's the rose, just that you can do it,

912
00:47:07,120 --> 00:47:09,640
Speaker 1: go get it. It's possible to the American dream. I

913
00:47:09,719 --> 00:47:15,560
Speaker 1: love that UM. And the thorn, I guess has been

914
00:47:15,600 --> 00:47:20,480
Speaker 1: being entangled in it and not knowing, not having always

915
00:47:20,520 --> 00:47:23,360
Speaker 1: having a great relationship with it, feeling sometimes like I

916
00:47:23,400 --> 00:47:25,960
Speaker 1: want to get off the ride and I'm really not

917
00:47:27,719 --> 00:47:30,600
Speaker 1: meant to be a famous person. I'm meant to be.

918
00:47:31,440 --> 00:47:34,000
Speaker 1: I just struggle. I'm a homebody and I just it

919
00:47:34,080 --> 00:47:37,799
Speaker 1: takes everything that I have in my body to get

920
00:47:37,840 --> 00:47:40,560
Speaker 1: myself dressed and put makeup on. So this whole public

921
00:47:40,600 --> 00:47:43,520
Speaker 1: career was given to me to avoid me being sort

922
00:47:43,520 --> 00:47:45,880
Speaker 1: of home and depressed and just never leaving my pajamas,

923
00:47:45,880 --> 00:47:47,719
Speaker 1: which is what I was before I was well known

924
00:47:48,080 --> 00:47:49,880
Speaker 1: and who I am now and I'm not supposed to

925
00:47:49,880 --> 00:47:52,160
Speaker 1: be out and be public. So it's this weird mixed

926
00:47:52,200 --> 00:47:55,160
Speaker 1: bag of who I really am. But it gives me

927
00:47:55,200 --> 00:48:00,200
Speaker 1: that gift of a reason to just not be home

928
00:48:00,239 --> 00:48:03,640
Speaker 1: and instular. I'm a very introverted, insular person, which shocks people.

929
00:48:04,080 --> 00:48:06,680
Speaker 1: But so it's that yin and yang of all of

930
00:48:06,680 --> 00:48:10,160
Speaker 1: that um and I struggle with it. So my thorn

931
00:48:10,320 --> 00:48:14,560
Speaker 1: is the struggle of the going out but staying home,

932
00:48:14,719 --> 00:48:18,239
Speaker 1: the money but being not needing anything. The all of

933
00:48:18,280 --> 00:48:20,799
Speaker 1: that is a very serious the being busy with just

934
00:48:20,840 --> 00:48:24,200
Speaker 1: wanting to relax and wanting to the idea, having the

935
00:48:24,280 --> 00:48:27,440
Speaker 1: idea and needing to execute it with like just stop,

936
00:48:27,520 --> 00:48:29,160
Speaker 1: I just stopped the noise and the manness. I just

937
00:48:29,200 --> 00:48:30,560
Speaker 1: don't want to do anything. I don't I want to

938
00:48:30,560 --> 00:48:33,120
Speaker 1: get off the ride. So it's just this constant balance

939
00:48:33,239 --> 00:48:37,200
Speaker 1: yin and yang of those two forces pulling me and

940
00:48:37,239 --> 00:48:42,000
Speaker 1: achieving that in the middle balance. When are you most comfortable?

941
00:48:42,120 --> 00:48:45,120
Speaker 1: Is it when you're I mean, this is a ridiculous course,

942
00:48:45,200 --> 00:48:48,000
Speaker 1: sort of like Norman Rockwell portrait. But is it like

943
00:48:48,160 --> 00:48:52,920
Speaker 1: sort of you alone by a fire with a reading

944
00:48:52,920 --> 00:48:55,000
Speaker 1: a book, and you're not You're not in the midst

945
00:48:55,000 --> 00:48:57,840
Speaker 1: of fifteen other people at a social event in in

946
00:48:58,040 --> 00:49:00,959
Speaker 1: New York on a Friday night, Like where where where

947
00:49:00,960 --> 00:49:03,640
Speaker 1: are you your truest self? Do you feel like? I

948
00:49:03,640 --> 00:49:07,080
Speaker 1: think I'm I'm my truest self when I'm creating an experience.

949
00:49:07,200 --> 00:49:12,560
Speaker 1: So if I'm with Brin and Paul and we you know,

950
00:49:13,440 --> 00:49:16,120
Speaker 1: just address like normal people jeans and a sweater, but

951
00:49:16,160 --> 00:49:19,360
Speaker 1: we look not like we're in pajamas and we're going

952
00:49:19,360 --> 00:49:22,640
Speaker 1: out somewhere to dinner or I'm going to take Brian

953
00:49:22,800 --> 00:49:27,239
Speaker 1: to uh ice skate and look at the Sacks windows

954
00:49:27,360 --> 00:49:31,120
Speaker 1: or the Radio City Music Hall. But so I've made

955
00:49:31,120 --> 00:49:33,960
Speaker 1: an effort, I'm being I'm in the world, not being

956
00:49:34,000 --> 00:49:36,839
Speaker 1: social because I'm not really talking to anyone, but I'm interacting,

957
00:49:37,480 --> 00:49:42,480
Speaker 1: um and we're experiencing something I feel at home when

958
00:49:42,480 --> 00:49:47,040
Speaker 1: I'm on a vacation with uh Brin and Paul and

959
00:49:48,080 --> 00:49:53,439
Speaker 1: we're experiencing and living a bit but not being so introverted.

960
00:49:53,600 --> 00:49:55,919
Speaker 1: So I'm not the most I'm the most my true

961
00:49:56,000 --> 00:49:59,640
Speaker 1: self when I'm home in pajamas, just lounging around and cooking.

962
00:50:00,160 --> 00:50:03,480
Speaker 1: But if it's the spot of the sweet spot of

963
00:50:04,480 --> 00:50:07,239
Speaker 1: being a little lounge e and a little social it's

964
00:50:07,320 --> 00:50:09,640
Speaker 1: just that it's just enough to feel like I'm part

965
00:50:09,680 --> 00:50:13,160
Speaker 1: of the world. So it's a real when I have

966
00:50:13,200 --> 00:50:15,879
Speaker 1: a reason to go do something exciting and fun. Going

967
00:50:15,920 --> 00:50:18,640
Speaker 1: to the jingle Ball the I heard jingle Ball with

968
00:50:18,719 --> 00:50:23,720
Speaker 1: Brant is the perfect vortex of what's good. It's like family,

969
00:50:23,920 --> 00:50:26,239
Speaker 1: it's an experience, it's entertainment. I checked the box. I

970
00:50:26,280 --> 00:50:28,560
Speaker 1: went out. I put on a cute outfit. I wore

971
00:50:28,680 --> 00:50:32,200
Speaker 1: some of these clothes I buy for no apparent reason whatsoever.

972
00:50:32,560 --> 00:50:35,279
Speaker 1: And I saw some people and I laughed, and I

973
00:50:35,360 --> 00:50:37,400
Speaker 1: then went home to bed. You go on Friday night

974
00:50:37,440 --> 00:50:41,719
Speaker 1: to jingle Ball exactly, So that's my big, big met

975
00:50:41,800 --> 00:50:44,799
Speaker 1: ball for me. I'll be there. I'll be there. I'm

976
00:50:44,800 --> 00:50:46,520
Speaker 1: going I'm coming up to New York for it. And

977
00:50:46,560 --> 00:50:49,839
Speaker 1: I agree that is a pretty good sweet spot between like, well,

978
00:50:50,280 --> 00:50:53,000
Speaker 1: I don't want to be home alone in my pajamas

979
00:50:53,760 --> 00:50:56,200
Speaker 1: all the time, but I also don't want to go

980
00:50:56,280 --> 00:50:59,719
Speaker 1: to like a big hobnob event. That's a pretty good

981
00:50:59,719 --> 00:51:05,280
Speaker 1: middle ground. What what percent of your of your success

982
00:51:05,320 --> 00:51:07,880
Speaker 1: of your life do you feel like is luck? And

983
00:51:07,920 --> 00:51:11,839
Speaker 1: what percent of it is is because you either think

984
00:51:11,920 --> 00:51:15,440
Speaker 1: you're you're smarter, you worked hard, is not luck whatever.

985
00:51:15,480 --> 00:51:18,279
Speaker 1: The opposite of luck is what's has that breakdown for you?

986
00:51:18,800 --> 00:51:20,719
Speaker 1: That's great because I asked that and I never thought

987
00:51:20,760 --> 00:51:23,000
Speaker 1: about it for myself, which is really funny. So um,

988
00:51:23,880 --> 00:51:35,880
Speaker 1: eight percent hard work, ten drive, fearlessness, passion, uh five

989
00:51:36,640 --> 00:51:39,319
Speaker 1: being prepared, and just like showing up, which is part

990
00:51:39,320 --> 00:51:42,000
Speaker 1: of hardware, but it's just different. It's just like I'm

991
00:51:42,040 --> 00:51:45,360
Speaker 1: just teed up and don't take anything for granted. And

992
00:51:45,400 --> 00:51:49,280
Speaker 1: then five percent luck. That is a very small amount

993
00:51:49,280 --> 00:51:52,160
Speaker 1: of luck. Yeah, I don't know. Only an X of

994
00:51:52,200 --> 00:51:54,960
Speaker 1: mine is the only person that's ever called me lucky

995
00:51:55,040 --> 00:51:56,919
Speaker 1: because he was figuring he didn't know what he wanted

996
00:51:56,960 --> 00:51:58,120
Speaker 1: to do in his own life, and he said, I'm

997
00:51:58,160 --> 00:52:00,640
Speaker 1: not like you, I'm not lucky, and I literally you

998
00:52:00,640 --> 00:52:04,879
Speaker 1: would have thought a witch on a broom came out.

999
00:52:04,960 --> 00:52:07,720
Speaker 1: I was like, what the fuck are you talking about?

1000
00:52:07,760 --> 00:52:10,200
Speaker 1: You're the only person who's ever called me lucky, Like

1001
00:52:10,680 --> 00:52:14,640
Speaker 1: I have, No one in my life has ever ever

1002
00:52:14,680 --> 00:52:17,000
Speaker 1: accused me of not working hard, not a partner, not

1003
00:52:17,080 --> 00:52:20,839
Speaker 1: an assistant, not at anything. I mean, yourself included. I'm

1004
00:52:20,880 --> 00:52:23,520
Speaker 1: sure you definitely would not say that don't work hard.

1005
00:52:23,840 --> 00:52:26,200
Speaker 1: I agree. I'm just wondering, like when you look around

1006
00:52:26,200 --> 00:52:29,040
Speaker 1: at other people, do you feel like anyone who is

1007
00:52:29,160 --> 00:52:31,600
Speaker 1: successful is this Let me put it this way. Is

1008
00:52:31,640 --> 00:52:35,120
Speaker 1: it a fallacy when people who are who are not

1009
00:52:35,239 --> 00:52:38,239
Speaker 1: successful and may be jealous and maybe trying to make

1010
00:52:38,239 --> 00:52:40,359
Speaker 1: it on their own and they can't haven't yet that

1011
00:52:40,440 --> 00:52:43,000
Speaker 1: they say, oh, it's all luck anyway? Are you like,

1012
00:52:43,440 --> 00:52:46,839
Speaker 1: that's not real Like anyone who's famous, it's actually like

1013
00:52:47,080 --> 00:52:50,120
Speaker 1: five percent luck and a lot more work than you

1014
00:52:50,160 --> 00:52:53,439
Speaker 1: can imagine. Or are unique? Are you? And and there's

1015
00:52:53,480 --> 00:52:55,480
Speaker 1: no right answer, are you unique in this way where

1016
00:52:55,480 --> 00:52:57,000
Speaker 1: you're like, no, I think a lot of it is

1017
00:52:57,040 --> 00:52:59,080
Speaker 1: luck for a lot of famous people, just not me.

1018
00:53:00,440 --> 00:53:03,480
Speaker 1: We always hear the story after they were famous, you

1019
00:53:03,520 --> 00:53:07,720
Speaker 1: know Renaisealweger walked on the street into the movie Jerry McGuire,

1020
00:53:07,840 --> 00:53:10,279
Speaker 1: And none of that is the fact. These people work

1021
00:53:10,520 --> 00:53:12,759
Speaker 1: very hard. They have been working for a long time.

1022
00:53:12,800 --> 00:53:14,920
Speaker 1: They've been teet up. All their lucky people are there

1023
00:53:14,960 --> 00:53:18,799
Speaker 1: Tiktoker's right now that are famous right now? Absolutely, are

1024
00:53:18,840 --> 00:53:20,719
Speaker 1: they reaching out to me and asking me how to

1025
00:53:20,760 --> 00:53:22,200
Speaker 1: take this thing to the next level and how to

1026
00:53:22,239 --> 00:53:25,960
Speaker 1: get sixteen minutes out of it? Absolutely? The Kardashians are

1027
00:53:26,040 --> 00:53:32,440
Speaker 1: not lucky. They were lucky to re raised in Beverly

1028
00:53:32,520 --> 00:53:38,360
Speaker 1: Hills in a wealthy one percentile family. Paris Hilton was

1029
00:53:38,400 --> 00:53:42,000
Speaker 1: as well. They are not billionaires because they grew up

1030
00:53:42,040 --> 00:53:45,839
Speaker 1: as Robert Kardashian's kid, and they're just not because I

1031
00:53:45,880 --> 00:53:50,640
Speaker 1: know a lot of other really really rich airs that don't,

1032
00:53:51,320 --> 00:53:53,719
Speaker 1: that haven't achieved it like that. Because for whatever it

1033
00:53:53,800 --> 00:53:55,720
Speaker 1: is that they're all doing, and if it's all Chris

1034
00:53:55,800 --> 00:53:58,600
Speaker 1: or third Chris and Kim, it's definitely not all Chris.

1035
00:53:59,719 --> 00:54:02,279
Speaker 1: They're work They're working hard. Kendall Jenner, I know she's

1036
00:54:02,320 --> 00:54:04,239
Speaker 1: making all this money and it was great to be

1037
00:54:04,280 --> 00:54:07,560
Speaker 1: given a leg up, But it's what you do with

1038
00:54:07,600 --> 00:54:09,520
Speaker 1: the opportunity. If you've given luck, what do you do

1039
00:54:09,640 --> 00:54:14,600
Speaker 1: with that? So, Okay, they have experienced luck, but they

1040
00:54:14,640 --> 00:54:19,120
Speaker 1: have certainly taken it into the end zone, you know.

1041
00:54:19,239 --> 00:54:22,000
Speaker 1: And whether we agree with the means in which that's happened,

1042
00:54:22,000 --> 00:54:24,480
Speaker 1: that's not even the point. The point is people who

1043
00:54:24,520 --> 00:54:29,799
Speaker 1: are very successful who are not born into billions work

1044
00:54:29,960 --> 00:54:34,040
Speaker 1: very hard. I don't know anybody that has gone from

1045
00:54:34,120 --> 00:54:38,480
Speaker 1: zero to a billion dollars or one million to a

1046
00:54:38,480 --> 00:54:40,719
Speaker 1: billion dollars that doesn't work their ass off I just

1047
00:54:40,800 --> 00:54:44,600
Speaker 1: don't know anybody. Nicole Kidman is in a million movies.

1048
00:54:45,160 --> 00:54:46,880
Speaker 1: She was with Tom Cruise at one point. Did that

1049
00:54:46,920 --> 00:54:50,000
Speaker 1: help her maybe, But like she's Nicole Kimman, because she's

1050
00:54:50,080 --> 00:54:53,160
Speaker 1: Nicole Kimman, She's worked her ass off. That's just what

1051
00:54:53,239 --> 00:54:56,759
Speaker 1: I think. This, uh, this job I've had has been

1052
00:54:57,280 --> 00:54:59,200
Speaker 1: the thing I'm most grateful for. I think at the

1053
00:54:59,280 --> 00:55:02,120
Speaker 1: end of the day is being able to interact with

1054
00:55:02,360 --> 00:55:07,200
Speaker 1: folks that I couldn't have imagined, uh, sharing a conversation with,

1055
00:55:07,280 --> 00:55:11,120
Speaker 1: from you know, Malcolm Gladwell to Charlemagne, Will Ferrell, Shawna.

1056
00:55:11,200 --> 00:55:15,000
Speaker 1: Rhimes's team. But I really do count you on that

1057
00:55:15,080 --> 00:55:19,160
Speaker 1: short list of people that's just been such a pleasure

1058
00:55:19,200 --> 00:55:21,000
Speaker 1: to be able to work with and more than that,

1059
00:55:21,120 --> 00:55:24,560
Speaker 1: to talk to and learn stuff from. So I really

1060
00:55:24,640 --> 00:55:28,400
Speaker 1: appreciate you letting me uh hijack one of these episodes

1061
00:55:28,440 --> 00:55:31,120
Speaker 1: and turn the microphone back around on you or the

1062
00:55:31,160 --> 00:55:33,759
Speaker 1: interview background on you. And it's been awesome. Thanks for

1063
00:55:34,080 --> 00:55:36,200
Speaker 1: Thanks for having me on. Oh my god, thank you.

1064
00:55:36,280 --> 00:55:39,440
Speaker 1: This was incredible overshot the mark. I'm thrilled. I just

1065
00:55:39,480 --> 00:55:41,960
Speaker 1: haven't talked about any of this, So I appreciate you

1066
00:55:42,040 --> 00:55:44,839
Speaker 1: so much. Thanks for everything, and we'll soon announce our

1067
00:55:44,880 --> 00:55:48,120
Speaker 1: next project together, so that's something exciting to look forward to.

1068
00:55:48,120 --> 00:55:50,000
Speaker 1: And I'm just chopping at the bit for the third one.

1069
00:55:50,040 --> 00:55:51,919
Speaker 1: Once we get that one off, I'm always thinking about

1070
00:55:51,920 --> 00:55:54,120
Speaker 1: the next thing with you, and then the fourth and fifth.

1071
00:55:54,360 --> 00:55:56,520
Speaker 1: Thank you very much, Thank you very much, Bethany. I

1072
00:55:56,560 --> 00:55:59,400
Speaker 1: appreciate it, and thanks for everybody for listening. Thank you.

1073
00:55:59,440 --> 00:56:02,280
Speaker 1: So someone would interview me, because I'm always interviewing others

1074
00:56:02,320 --> 00:56:04,440
Speaker 1: and I think people know a little bit about me,

1075
00:56:04,480 --> 00:56:07,200
Speaker 1: but maybe they don't know a lot about me, and

1076
00:56:07,239 --> 00:56:11,440
Speaker 1: the audience has changed, so I don't presume that people

1077
00:56:12,080 --> 00:56:15,720
Speaker 1: know that much about me. And I wanted to think

1078
00:56:15,840 --> 00:56:19,520
Speaker 1: of who could interview me that I respect and who

1079
00:56:19,520 --> 00:56:24,480
Speaker 1: would understand this medium and get a meaningful conversation out

1080
00:56:24,480 --> 00:56:27,279
Speaker 1: of me, and Conald Burne came to mind, and I

1081
00:56:27,280 --> 00:56:32,280
Speaker 1: have just been blown away by his questions, by his grace,

1082
00:56:32,960 --> 00:56:38,239
Speaker 1: by his partnership. He's just a class act and I

1083
00:56:38,320 --> 00:56:41,960
Speaker 1: just love talking to him. I love my heart. I

1084
00:56:42,040 --> 00:56:45,480
Speaker 1: love the opportunity to be in the best possible home

1085
00:56:46,320 --> 00:56:49,520
Speaker 1: for this podcast and another one that we're announcing soon,

1086
00:56:50,120 --> 00:56:51,880
Speaker 1: and I'm just grateful for you. So thank you for

1087
00:56:51,920 --> 00:56:54,480
Speaker 1: taking this ride with me. We do things differently on

1088
00:56:54,560 --> 00:56:56,880
Speaker 1: different days, and I've been reading the comments and you

1089
00:56:56,960 --> 00:56:59,919
Speaker 1: seem to love the twists and turns and the rand

1090
00:57:00,000 --> 00:57:03,279
Speaker 1: and send, just the changes and the way we're doing things,

1091
00:57:03,280 --> 00:57:05,680
Speaker 1: so I appreciate that this will be no different. I

1092
00:57:05,680 --> 00:57:09,360
Speaker 1: think you're gonna enjoy this conversation. Thank you, M