1 00:00:02,520 --> 00:00:11,879 Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. This is Masters in 2 00:00:11,960 --> 00:00:15,480 Speaker 1: Business with Barry Ritholts on Bloomberg Radio. 3 00:00:16,840 --> 00:00:20,479 Speaker 2: This week on the podcast What a delight extra special 4 00:00:20,520 --> 00:00:24,680 Speaker 2: guest Jim O'Shaughnessy. His book that I came to know 5 00:00:24,840 --> 00:00:28,840 Speaker 2: him with first was What Works on Wall Street, which 6 00:00:28,920 --> 00:00:32,519 Speaker 2: has been just a perennial seller. I think it's in 7 00:00:32,560 --> 00:00:38,280 Speaker 2: its fourth or its sixth edition and really influenced several 8 00:00:38,360 --> 00:00:45,720 Speaker 2: generations of quants. On finance, O'Shaughnessey Asset Management became a 9 00:00:45,800 --> 00:00:51,320 Speaker 2: leader indirect indexing eventually was bought by Franklin Templeton, leading 10 00:00:51,400 --> 00:00:56,280 Speaker 2: him to launch O'Shaughnessy Ventures, O'Shaughnessy Fellowships, Infinite Loops podcast, 11 00:00:57,520 --> 00:01:02,160 Speaker 2: just so many different things. New book is delightfully titled 12 00:01:02,560 --> 00:01:07,240 Speaker 2: Two Thoughts, a timeless collection of infinite wisdom, and reflects 13 00:01:07,840 --> 00:01:12,720 Speaker 2: many of the insights and just thoughtfulness that Jim shows 14 00:01:12,720 --> 00:01:17,520 Speaker 2: in everything he does. I always find it delightful to 15 00:01:17,520 --> 00:01:20,680 Speaker 2: have him on the show, and you can tell how 16 00:01:20,760 --> 00:01:25,959 Speaker 2: much I appreciate him just by the conversation meanders wherever 17 00:01:26,000 --> 00:01:30,040 Speaker 2: it goes, and I occasionally look at my list of questions, 18 00:01:30,040 --> 00:01:33,080 Speaker 2: but really I just want to see where Jim's mind 19 00:01:33,160 --> 00:01:35,520 Speaker 2: is going to take it and come along for the ride. 20 00:01:35,600 --> 00:01:38,520 Speaker 2: I thought this was delightful and I think you will 21 00:01:38,560 --> 00:01:43,679 Speaker 2: also with no further ado my conversation with Jim O'Shaughnessy Barry. 22 00:01:43,720 --> 00:01:47,560 Speaker 3: I am always looking forward to these conversations. That's great 23 00:01:47,560 --> 00:01:48,040 Speaker 3: to be back. 24 00:01:48,360 --> 00:01:50,680 Speaker 2: It's a pleasure for me. Also, you and I. 25 00:01:50,720 --> 00:01:53,040 Speaker 3: Go way back, way way back. 26 00:01:52,800 --> 00:01:55,320 Speaker 2: And it's kind of funny, Like twenty five years later, 27 00:01:55,360 --> 00:01:57,520 Speaker 2: I was like, oh, how do you know Jim. Oh, 28 00:01:57,560 --> 00:02:00,240 Speaker 2: we met in the green room of TV, you know, 29 00:02:00,400 --> 00:02:02,560 Speaker 2: right after the dot com crash. It was kind of 30 00:02:02,920 --> 00:02:04,840 Speaker 2: it was kind of funny. But let's talk a little 31 00:02:04,880 --> 00:02:10,000 Speaker 2: bit about all the different businesses and ventures that you're 32 00:02:10,200 --> 00:02:15,880 Speaker 2: you're involved with. So I knew you right around the 33 00:02:15,960 --> 00:02:19,880 Speaker 2: time you were getting ready to depart bear Sterns. You 34 00:02:19,960 --> 00:02:21,200 Speaker 2: at bear Stearns for like. 35 00:02:21,120 --> 00:02:24,160 Speaker 3: A decade or so, no, about five and a half years. 36 00:02:24,280 --> 00:02:28,520 Speaker 2: Okay, so the in the mid two thousands, and you 37 00:02:28,600 --> 00:02:33,880 Speaker 2: had the great insight and business acumen to tap out 38 00:02:33,880 --> 00:02:38,000 Speaker 2: of bear Sterns in two thousand and seven with all 39 00:02:38,080 --> 00:02:43,400 Speaker 2: of those options that you had and exercise the option 40 00:02:43,600 --> 00:02:47,040 Speaker 2: sell them and launch your showing. Essy asset management. So 41 00:02:47,120 --> 00:02:49,160 Speaker 2: you went on the way out, you went on the 42 00:02:49,160 --> 00:02:52,440 Speaker 2: way into starting the new firm. Tell us a little 43 00:02:52,480 --> 00:02:56,880 Speaker 2: bit about the early days leaving bear Stearns and setting 44 00:02:57,000 --> 00:02:57,840 Speaker 2: up OSAM. 45 00:02:58,360 --> 00:03:04,919 Speaker 3: So first, let me correct everyone assumes that I saw 46 00:03:05,040 --> 00:03:08,440 Speaker 3: the Great financial crisis coming and therefore wanted to spin 47 00:03:08,520 --> 00:03:13,880 Speaker 3: out of bear Stearns. Yeah, what do they say if 48 00:03:13,919 --> 00:03:18,240 Speaker 3: the story conflicts with the legend, print the legend. The 49 00:03:18,320 --> 00:03:23,080 Speaker 3: legend really isn't correct. Though, we had begun conversations with 50 00:03:23,360 --> 00:03:28,359 Speaker 3: bear Stearns folks months and months before the financial crisis 51 00:03:28,400 --> 00:03:31,359 Speaker 3: came on the scene, and it was essentially a very 52 00:03:31,400 --> 00:03:36,040 Speaker 3: amicable parting. As you note, when we spun out, we 53 00:03:36,120 --> 00:03:40,040 Speaker 3: kept all of our bear Stearns accounts, continued to work 54 00:03:40,080 --> 00:03:44,440 Speaker 3: with all their private client service people over there, So 55 00:03:44,520 --> 00:03:48,240 Speaker 3: it was very very amicable. But of course, because the 56 00:03:48,240 --> 00:03:51,760 Speaker 3: Great financial crisis came along and bear had those CDO 57 00:03:51,920 --> 00:03:55,440 Speaker 3: funds that had a little bit of a problem. Was 58 00:03:55,680 --> 00:04:01,040 Speaker 3: it was just irresistible for Newspece people to say. I 59 00:04:01,120 --> 00:04:03,760 Speaker 3: had one reporter sit with me for an hour and 60 00:04:03,800 --> 00:04:06,560 Speaker 3: a half and all she kept doing was, come on, 61 00:04:06,800 --> 00:04:09,520 Speaker 3: tell me the truth, tell me the truth, tell me 62 00:04:09,560 --> 00:04:09,920 Speaker 3: the truth. 63 00:04:09,960 --> 00:04:12,320 Speaker 2: You know, It's funny because when we look at certain 64 00:04:12,400 --> 00:04:16,520 Speaker 2: books that get the timing of things right or completely wrong. 65 00:04:17,160 --> 00:04:21,200 Speaker 2: People forget a book just doesn't appear wholesale out of 66 00:04:21,200 --> 00:04:23,760 Speaker 2: thin cloth. It's the idea has to come along, and 67 00:04:23,800 --> 00:04:26,040 Speaker 2: then then you got to get a publisher that wants 68 00:04:26,040 --> 00:04:28,520 Speaker 2: and unless you're gonna self publish, then you got to 69 00:04:28,520 --> 00:04:30,360 Speaker 2: write it so that it's like a one or two 70 00:04:30,440 --> 00:04:36,440 Speaker 2: year lag. I would imagine pulling out a substantial division 71 00:04:36,520 --> 00:04:40,680 Speaker 2: from a major brokerage firm doesn't happen overnight. It's going 72 00:04:40,760 --> 00:04:42,880 Speaker 2: to be like a six or twelve month. 73 00:04:42,640 --> 00:04:45,840 Speaker 3: Process, absolutely, because you have to have everyone with the 74 00:04:45,880 --> 00:04:48,760 Speaker 3: oars going in the same direction. You want to make 75 00:04:48,839 --> 00:04:55,919 Speaker 3: sure that it is agreeable and everyone is whether they're 76 00:04:56,120 --> 00:05:01,159 Speaker 3: unhappy that you're going, they're happy with the deal that allowed. 77 00:05:00,720 --> 00:05:01,200 Speaker 2: You to go. 78 00:05:01,720 --> 00:05:05,080 Speaker 3: And so I took extra time to make sure that 79 00:05:05,080 --> 00:05:07,760 Speaker 3: that happened because I loved the folks over at Bear 80 00:05:07,839 --> 00:05:10,560 Speaker 3: and it was really just my own desire to be 81 00:05:10,680 --> 00:05:13,919 Speaker 3: an entrepreneur again, and they really got that and so 82 00:05:14,880 --> 00:05:17,960 Speaker 3: very amicable. But as you know, those things take a 83 00:05:18,160 --> 00:05:20,880 Speaker 3: long time to get negotiated out. 84 00:05:21,200 --> 00:05:23,640 Speaker 2: Yeah, you know, to me, the thing I'm I was 85 00:05:23,680 --> 00:05:27,120 Speaker 2: always kind of sad about with the fall of Bear 86 00:05:27,200 --> 00:05:31,039 Speaker 2: Stones eventually picked up for pennies by Jamie Diamond and 87 00:05:31,480 --> 00:05:35,040 Speaker 2: JP Morgan Chase and then even Lehman brothers. I know 88 00:05:35,160 --> 00:05:38,440 Speaker 2: a lot of great people in a lot of different divisions. 89 00:05:38,800 --> 00:05:41,080 Speaker 2: You know, we all have mentors all over the street 90 00:05:41,200 --> 00:05:45,680 Speaker 2: that even if they're a counterparty or if they're a salesperson, 91 00:05:46,320 --> 00:05:50,560 Speaker 2: there were things to learn from folks. And Bear and 92 00:05:50,640 --> 00:05:55,960 Speaker 2: Lehman were two like giant storied names. And I mean, 93 00:05:56,040 --> 00:06:00,760 Speaker 2: obviously there was a massive disruption throughout society, but the 94 00:06:00,920 --> 00:06:04,120 Speaker 2: tragedy that a lot of lay people don't know are 95 00:06:04,640 --> 00:06:08,640 Speaker 2: really good people doing really good work get they're the 96 00:06:08,680 --> 00:06:11,400 Speaker 2: collateral damage from someone else's screw up. 97 00:06:11,640 --> 00:06:16,120 Speaker 3: Totally agree, and the you know, obviously just my personal opinion, 98 00:06:16,800 --> 00:06:20,760 Speaker 3: but I think at that particular point in time, all 99 00:06:20,839 --> 00:06:24,280 Speaker 3: of the investment banks were bankrupt or insolvent. 100 00:06:24,560 --> 00:06:27,000 Speaker 2: And well some were a little more insolvent than others. 101 00:06:27,080 --> 00:06:32,479 Speaker 3: Yeah, I agree, I agree, And so it was almost 102 00:06:32,520 --> 00:06:35,200 Speaker 3: a bit like luck of the draw that Lehman and 103 00:06:35,320 --> 00:06:36,520 Speaker 3: Bear were the ones to go. 104 00:06:36,560 --> 00:06:41,080 Speaker 2: Down there went down early enough that would be salvageable. 105 00:06:41,560 --> 00:06:43,919 Speaker 2: And then a little known story that a lot of 106 00:06:43,920 --> 00:06:47,240 Speaker 2: people are unaware of. When I was writing Bail Out 107 00:06:47,320 --> 00:06:50,720 Speaker 2: Nation and doing my homework, it turned out that JP 108 00:06:50,920 --> 00:06:55,880 Speaker 2: Morgan Chase had a little derivatives flare up like years earlier. 109 00:06:56,600 --> 00:06:59,240 Speaker 2: And I don't remember if it was Jamie Diamond or 110 00:06:59,240 --> 00:07:02,400 Speaker 2: one of his lieutenanenans, but someone said, hey, this is 111 00:07:02,440 --> 00:07:05,800 Speaker 2: a mess, and this is really potentially damaging. And it 112 00:07:05,880 --> 00:07:08,320 Speaker 2: might have been Diamond who said, sell it all. I 113 00:07:08,360 --> 00:07:10,320 Speaker 2: don't care the price, if you have to take a 114 00:07:10,320 --> 00:07:12,280 Speaker 2: ten or twenty percent haircut. I want all this, well 115 00:07:12,360 --> 00:07:14,440 Speaker 2: of the books. And that's what they did. And so 116 00:07:14,520 --> 00:07:19,120 Speaker 2: when the world went to hell, they were They picked 117 00:07:19,160 --> 00:07:22,800 Speaker 2: up Washington Mutual, they picked up Bear Sterns. They got 118 00:07:22,840 --> 00:07:25,440 Speaker 2: to cherry pick the best of the best at pennies 119 00:07:25,480 --> 00:07:28,120 Speaker 2: on the dollar. And that's why JP Morgan is the 120 00:07:28,520 --> 00:07:30,440 Speaker 2: monster success it is today. 121 00:07:30,600 --> 00:07:34,160 Speaker 3: Well, Jamie is a super smart guy, and that does 122 00:07:34,240 --> 00:07:37,160 Speaker 3: not surprise me at all. You know, the joke around 123 00:07:37,200 --> 00:07:41,400 Speaker 3: Bear Stearns at the time was that Jamie really the 124 00:07:41,440 --> 00:07:43,640 Speaker 3: real reason he wanted to buy Bear. 125 00:07:43,600 --> 00:07:46,640 Speaker 2: Was he wanted the building right right, which is now 126 00:07:46,760 --> 00:07:50,680 Speaker 2: overshadowed by their brand new headquarter no park. But that 127 00:07:50,840 --> 00:07:54,480 Speaker 2: was a great octagonical building which we could see out 128 00:07:54,560 --> 00:07:58,200 Speaker 2: from our farm's windows on Brian Park with the glass. 129 00:07:59,280 --> 00:08:00,400 Speaker 3: It was a beautiful. 130 00:08:00,240 --> 00:08:02,920 Speaker 2: And and you walk in and it's like, you know, 131 00:08:03,000 --> 00:08:05,480 Speaker 2: they used to be Wall Street and then there was 132 00:08:06,040 --> 00:08:09,320 Speaker 2: you know, the Morgan, Stanley and Lehman brothers sort of 133 00:08:09,320 --> 00:08:16,280 Speaker 2: off of Midtown. Yeah where, and then this was just 134 00:08:16,480 --> 00:08:20,880 Speaker 2: all right, so very prescient before Vanderbilt was even a thing. 135 00:08:21,120 --> 00:08:23,760 Speaker 2: That's right, And there they are now when Vanderbilt is 136 00:08:23,800 --> 00:08:26,560 Speaker 2: a monster. So so let's bring it back to to 137 00:08:26,680 --> 00:08:31,560 Speaker 2: what you're doing. So you leave there you launch. Oh, Sam, 138 00:08:31,640 --> 00:08:36,360 Speaker 2: you've already had great success with what works on Wall Street? 139 00:08:37,240 --> 00:08:40,280 Speaker 2: What made you think? I think we're gonna develop a 140 00:08:40,360 --> 00:08:44,400 Speaker 2: series of quantitative approaches to managing money? 141 00:08:45,320 --> 00:08:49,640 Speaker 3: Wow? Uh so that was a dinner when I was 142 00:08:49,679 --> 00:08:53,600 Speaker 3: a teenager. My grandfather had been very successful. He was 143 00:08:53,679 --> 00:08:57,880 Speaker 3: an oil speculator, uh huh, and he kind of beat 144 00:08:57,920 --> 00:09:01,840 Speaker 3: the pledge guys by about seven years. He proceeded to 145 00:09:01,880 --> 00:09:06,640 Speaker 3: give away the vast portion of his fortune during his 146 00:09:06,679 --> 00:09:07,479 Speaker 3: own lifetime. 147 00:09:07,720 --> 00:09:09,440 Speaker 2: What was it really a fortune? 148 00:09:09,520 --> 00:09:13,440 Speaker 3: It really was, no kidd. And what he couldn't give 149 00:09:13,480 --> 00:09:19,320 Speaker 3: away he put into a foundation, the Iao'shaughnessy Foundation, which 150 00:09:19,440 --> 00:09:22,520 Speaker 3: I think today is still about one hundred million dollar foundation, 151 00:09:22,640 --> 00:09:27,480 Speaker 3: No kidd, but he made his five kids the trustees, 152 00:09:28,240 --> 00:09:31,439 Speaker 3: and so once a quarter there would be a dinner 153 00:09:31,480 --> 00:09:34,199 Speaker 3: and it would rotate. I was brought up at Saint Paul, 154 00:09:34,880 --> 00:09:39,080 Speaker 3: and so during the Saint Paul rotation, I got lucky 155 00:09:39,160 --> 00:09:41,840 Speaker 3: enough at I think I was sixteen to get invited 156 00:09:41,920 --> 00:09:44,600 Speaker 3: to the adult table. And of course, like i'd want 157 00:09:44,600 --> 00:09:47,520 Speaker 3: it to be an adult, I loved going to my parents' 158 00:09:47,559 --> 00:09:50,360 Speaker 3: cocktail parties and talking to adults, and so I was 159 00:09:50,559 --> 00:09:55,160 Speaker 3: really excited. And literally I was put down next to 160 00:09:55,200 --> 00:09:58,320 Speaker 3: my uncle John and my dad, and I'm listening and 161 00:09:58,360 --> 00:10:02,400 Speaker 3: they're talking about IBM, but they're just talking about the CEO. 162 00:10:03,600 --> 00:10:05,160 Speaker 3: They're not talking about how. 163 00:10:05,120 --> 00:10:05,960 Speaker 2: Much do they make? 164 00:10:06,000 --> 00:10:07,840 Speaker 3: How much do you have to pay for every dollar 165 00:10:07,920 --> 00:10:11,400 Speaker 3: of earnings or sales or evida? And I kind of 166 00:10:11,480 --> 00:10:16,720 Speaker 3: raised my hand and said, Dad, Uncle John, don't you 167 00:10:16,720 --> 00:10:18,839 Speaker 3: think it might be a better idea to look at 168 00:10:18,880 --> 00:10:22,719 Speaker 3: it by the numbers? And they dismissed me. This is 169 00:10:22,800 --> 00:10:27,959 Speaker 3: nineteen seventy six, right, So I got yeah, exactly, well exactly, 170 00:10:28,240 --> 00:10:30,400 Speaker 3: and so I decided, you know what, I'm going to 171 00:10:30,480 --> 00:10:33,280 Speaker 3: go look into this. So I took myself down to 172 00:10:33,440 --> 00:10:37,839 Speaker 3: the James J. Hill Research Library in downtown Saint Paul, 173 00:10:38,600 --> 00:10:41,280 Speaker 3: and I thought I was going to be really ambitious, 174 00:10:41,280 --> 00:10:44,839 Speaker 3: but I am potentially the world's laziest man. So when 175 00:10:44,880 --> 00:10:47,080 Speaker 3: I saw the five hundred of the S and P, 176 00:10:47,520 --> 00:10:50,960 Speaker 3: the S and P tear sheet book, I'm like, oh, 177 00:10:51,000 --> 00:10:53,280 Speaker 3: I'm not gonna be able to do that. So I 178 00:10:53,320 --> 00:10:57,520 Speaker 3: alighted on the Dow thirty sucks right? Did the research 179 00:10:57,800 --> 00:11:02,920 Speaker 3: found very compelling evidence that what it's pe is really 180 00:11:02,960 --> 00:11:07,959 Speaker 3: matters to your returns going forward. Very very high valuations 181 00:11:08,000 --> 00:11:12,040 Speaker 3: tended to crash and burn, Very very cheap valuations tended 182 00:11:12,080 --> 00:11:15,040 Speaker 3: to do well. But of course, you know Barry, I 183 00:11:15,240 --> 00:11:19,839 Speaker 3: was sixteen seventeen, much more interested in girls, and so 184 00:11:20,200 --> 00:11:25,160 Speaker 3: after college, got married young, I was like, I've got 185 00:11:25,160 --> 00:11:29,040 Speaker 3: to revisit all this, and got the data set from 186 00:11:29,080 --> 00:11:33,640 Speaker 3: Compu's stat and essentially that became what works on Wall Street. 187 00:11:34,080 --> 00:11:36,440 Speaker 2: So wait, would you study in college? 188 00:11:37,080 --> 00:11:41,840 Speaker 3: So the reason I am an economics I have a 189 00:11:41,920 --> 00:11:45,880 Speaker 3: degree in economics. The reason for that was I had 190 00:11:46,040 --> 00:11:49,959 Speaker 3: maybe six more credits, four to six more credits in 191 00:11:50,080 --> 00:11:57,840 Speaker 3: economics than I had in history. So history absolutely well, listen, 192 00:11:58,000 --> 00:12:02,720 Speaker 3: I think a good knowledge of history is absolutely vital 193 00:12:02,880 --> 00:12:06,960 Speaker 3: if you want to be a good investor, right yeah. 194 00:12:06,960 --> 00:12:10,800 Speaker 3: I mean, like one of the Roman wits said, he 195 00:12:10,880 --> 00:12:14,720 Speaker 3: who does not understand what happened before they were born 196 00:12:14,920 --> 00:12:19,200 Speaker 3: remains forever a child, And essentially I didn't want to 197 00:12:19,240 --> 00:12:22,840 Speaker 3: remain a child. If you look back at the market's history, 198 00:12:23,160 --> 00:12:26,439 Speaker 3: guess what. History doesn't repeat itself. 199 00:12:26,080 --> 00:12:27,280 Speaker 2: But it rhymes. 200 00:12:27,840 --> 00:12:30,440 Speaker 3: I mean, you go back to Isaac Newton losing a 201 00:12:30,480 --> 00:12:34,880 Speaker 3: fortune in the south Sea bubble, and like, literally I 202 00:12:34,920 --> 00:12:37,320 Speaker 3: always do this joke because people get it. It's like 203 00:12:37,840 --> 00:12:42,520 Speaker 3: people were so in love with that stock. Poets wrote 204 00:12:42,520 --> 00:12:46,079 Speaker 3: poetry about it. One went fill the south Sea goblet 205 00:12:46,120 --> 00:12:50,040 Speaker 3: ful the God's shill of our stocks. Take care europea 206 00:12:50,160 --> 00:12:53,520 Speaker 3: please accepts the bull, but Jove with joy puts off 207 00:12:53,559 --> 00:12:55,840 Speaker 3: the bear. And I used to when I was still 208 00:12:55,880 --> 00:12:58,920 Speaker 3: at OSAM, I used to say, I'm totally a quant 209 00:12:59,240 --> 00:13:01,760 Speaker 3: but if if somebody writes a poem about a stock 210 00:13:01,800 --> 00:13:02,400 Speaker 3: you owned. 211 00:13:02,280 --> 00:13:06,200 Speaker 2: That's a high. That's amazing, and it's funny. You and 212 00:13:06,240 --> 00:13:12,720 Speaker 2: I both have a love of quotations. And the I 213 00:13:12,920 --> 00:13:17,800 Speaker 2: tried repeatedly to track down the source of history doesn't repeat, 214 00:13:17,840 --> 00:13:21,040 Speaker 2: but it rhymes. It's always attributed to Mark Twain or 215 00:13:21,080 --> 00:13:25,160 Speaker 2: someone else, and I've never been able to really verify that. 216 00:13:25,440 --> 00:13:26,959 Speaker 3: Yeah, quote investigator. 217 00:13:27,120 --> 00:13:27,920 Speaker 2: I love that site. 218 00:13:28,000 --> 00:13:31,320 Speaker 3: Yeah, it's pretty good. They can normally get you to 219 00:13:31,400 --> 00:13:36,120 Speaker 3: the original sighting of the text. What's funny about that, though, 220 00:13:36,320 --> 00:13:40,280 Speaker 3: is almost inevitably it's somebody you've absolutely never heard of. 221 00:13:40,400 --> 00:13:42,640 Speaker 3: That's right, And I think that's why people like when 222 00:13:42,960 --> 00:13:45,840 Speaker 3: that sounds like something Mark Twain would say. 223 00:13:46,040 --> 00:13:46,480 Speaker 2: Right. 224 00:13:47,320 --> 00:13:51,600 Speaker 3: But then there's also the Mark Twain Oscar wild I 225 00:13:51,600 --> 00:13:54,440 Speaker 3: mean there's a bunch of them. Like any quote that 226 00:13:54,520 --> 00:13:56,560 Speaker 3: you really love and you don't know who did it, 227 00:13:56,600 --> 00:13:59,280 Speaker 3: people tend to say Mark Twain Oscar. 228 00:14:00,320 --> 00:14:02,800 Speaker 2: The one from Twain that stands out is and I'm 229 00:14:02,800 --> 00:14:06,480 Speaker 2: gonna mangle this. It's not the things we know that 230 00:14:06,559 --> 00:14:08,880 Speaker 2: get us into trouble. It's the things we know for 231 00:14:08,920 --> 00:14:10,120 Speaker 2: sure that just ain't show. 232 00:14:10,360 --> 00:14:14,320 Speaker 3: Yeah. That was actually a character of Mark Twain's, Oh really, 233 00:14:14,360 --> 00:14:19,960 Speaker 3: And he spoke like a Southerner of the late a 234 00:14:20,240 --> 00:14:25,400 Speaker 3: nineteen hundreds, and I think his last name was Ward. 235 00:14:25,640 --> 00:14:31,600 Speaker 3: The character's last name was Ward Twain. I mean, he 236 00:14:31,680 --> 00:14:34,760 Speaker 3: has some of the great actual quotes that are really his. 237 00:14:35,600 --> 00:14:38,400 Speaker 3: What I love is like if you pick up a 238 00:14:38,440 --> 00:14:42,040 Speaker 3: dog in the street that is starving and feed it. 239 00:14:42,040 --> 00:14:45,040 Speaker 3: It will love you. If you do the same for 240 00:14:45,120 --> 00:14:48,520 Speaker 3: a human, it will bite you. This is the principal 241 00:14:48,680 --> 00:14:52,440 Speaker 3: difference between a dog and a man, which A. 242 00:14:52,720 --> 00:14:57,360 Speaker 2: Is true and B leads to the newer line, if 243 00:14:57,400 --> 00:15:01,000 Speaker 2: you want a friend on Wall Street, get a dog. Yeah, 244 00:15:01,320 --> 00:15:03,840 Speaker 2: it's really true. We're going to talk more about quotes 245 00:15:03,880 --> 00:15:06,720 Speaker 2: and books in a moment. Before we do that, I 246 00:15:07,000 --> 00:15:10,760 Speaker 2: just want to bring up the first book, What Works 247 00:15:10,760 --> 00:15:13,760 Speaker 2: on Wall Street. That book not only has been through 248 00:15:13,840 --> 00:15:19,960 Speaker 2: multiple editions, it's had legs, It's influenced an entire generation 249 00:15:20,360 --> 00:15:24,160 Speaker 2: or two of quants. What was the most surprising thing 250 00:15:24,840 --> 00:15:27,960 Speaker 2: about what you found in the book and then its 251 00:15:27,960 --> 00:15:30,720 Speaker 2: subsequent reception in finance? 252 00:15:31,640 --> 00:15:35,640 Speaker 3: So, I think the most surprising thing was a number 253 00:15:35,680 --> 00:15:40,120 Speaker 3: of people at various firms that I was investigating working 254 00:15:40,160 --> 00:15:43,040 Speaker 3: for before starting my own I mean, I had my 255 00:15:43,080 --> 00:15:45,560 Speaker 3: own company, but I was getting a lot of offers, 256 00:15:46,000 --> 00:15:50,680 Speaker 3: primarily because they knew the book was coming right many 257 00:15:50,720 --> 00:15:53,920 Speaker 3: of them when they saw the galleys of the book, 258 00:15:54,000 --> 00:15:57,120 Speaker 3: the manuscript, the first thing they said to me, Bary 259 00:15:57,360 --> 00:16:00,480 Speaker 3: was we would love to hire you, but you cannot 260 00:16:00,560 --> 00:16:04,240 Speaker 3: publish this view you're giving it away, right exactly, going 261 00:16:04,320 --> 00:16:07,640 Speaker 3: to go there exactly. And I was like, no, no, no, no, no, 262 00:16:08,040 --> 00:16:11,920 Speaker 3: you you can have the greatest truth in the world. 263 00:16:12,400 --> 00:16:15,800 Speaker 3: You can scream it from all the rooftops, you can 264 00:16:15,840 --> 00:16:19,360 Speaker 3: take full page ads in the Wall Street Journal. Most 265 00:16:19,400 --> 00:16:22,520 Speaker 3: people are just gonna go, eh, they're not gonna do it. 266 00:16:22,040 --> 00:16:27,600 Speaker 2: It's so true. You know. My takeaway from my first book, 267 00:16:27,960 --> 00:16:32,520 Speaker 2: which is now fifteen years ago, was there would be 268 00:16:32,600 --> 00:16:35,120 Speaker 2: these debates about what led to the crisis, what were 269 00:16:35,160 --> 00:16:37,920 Speaker 2: the factors? What were And I'm like, no, no, We've 270 00:16:38,000 --> 00:16:41,600 Speaker 2: solved that. I've addressed that. Let's let's move beyond that. 271 00:16:42,080 --> 00:16:45,040 Speaker 2: And the arguments didn't stop. People just kept on debating it. 272 00:16:45,480 --> 00:16:48,760 Speaker 2: And my takeaway was, oh, you could just drop a 273 00:16:48,800 --> 00:16:51,200 Speaker 2: truth bomb on people's laps and if they don't want 274 00:16:51,200 --> 00:16:54,120 Speaker 2: to believe it, they're not gonna believe it. And that 275 00:16:54,360 --> 00:16:58,280 Speaker 2: was like, maybe I was naive, but you're one hundred 276 00:16:58,280 --> 00:17:01,360 Speaker 2: percent right. The fact that they thought you were giving 277 00:17:01,440 --> 00:17:06,600 Speaker 2: the secret away you could here's a secret to investing. 278 00:17:06,920 --> 00:17:11,000 Speaker 2: Not maybe you'll do okay with it, but nobody's going 279 00:17:11,040 --> 00:17:11,960 Speaker 2: to really adapt. 280 00:17:12,119 --> 00:17:14,199 Speaker 3: Well, you know what's funny is I would say to 281 00:17:14,240 --> 00:17:16,199 Speaker 3: these people It was one of the like when I 282 00:17:16,320 --> 00:17:19,200 Speaker 3: started out, and actually What Works wasn't my first book, 283 00:17:19,240 --> 00:17:22,160 Speaker 3: invest Like the best was, which showed you really how 284 00:17:22,200 --> 00:17:25,679 Speaker 3: to clone your favorite money managers right by looking at 285 00:17:25,680 --> 00:17:30,360 Speaker 3: the biggest difference between their portfolio factor distribution and then 286 00:17:30,560 --> 00:17:33,879 Speaker 3: using those as screens to get a portfolio much like 287 00:17:33,920 --> 00:17:38,400 Speaker 3: your manager. Note we used to update the clones versus 288 00:17:38,440 --> 00:17:40,879 Speaker 3: the manager. Last time we did it was years and 289 00:17:40,960 --> 00:17:44,360 Speaker 3: years ago. But the thing that I found really interesting 290 00:17:44,680 --> 00:17:48,040 Speaker 3: was all of the clones were beating the managers that 291 00:17:48,080 --> 00:17:48,760 Speaker 3: they cloned. 292 00:17:48,960 --> 00:17:51,000 Speaker 2: Was that case of the fee or was that cos 293 00:17:51,040 --> 00:17:52,400 Speaker 2: they're not great sellers? 294 00:17:52,560 --> 00:17:58,640 Speaker 3: It was because of our very human emotional decision makings. 295 00:17:59,080 --> 00:18:04,679 Speaker 3: Almost always under extreme stress, models don't get stressed, you know, 296 00:18:04,720 --> 00:18:07,280 Speaker 3: they don't get hungover, They never fight with their spouse. 297 00:18:07,760 --> 00:18:12,000 Speaker 3: They just keep applying those criteria. You're in, you're out. 298 00:18:12,480 --> 00:18:15,560 Speaker 3: And I think that the you know, we went through 299 00:18:15,560 --> 00:18:18,840 Speaker 3: some tough times after that book came out, and and 300 00:18:19,000 --> 00:18:21,800 Speaker 3: people have different ways of dealing with stress, and one 301 00:18:21,840 --> 00:18:23,879 Speaker 3: of them is not being good at selling. 302 00:18:24,520 --> 00:18:28,360 Speaker 2: So there's been a number of studies and I don't 303 00:18:28,359 --> 00:18:29,760 Speaker 2: want to talk about my book, We're going to talk 304 00:18:29,800 --> 00:18:33,080 Speaker 2: about your book, But some really fascinating things you learn 305 00:18:33,160 --> 00:18:37,000 Speaker 2: are when you look at the academic research fund manager. 306 00:18:37,600 --> 00:18:41,960 Speaker 2: Fund managers are actually surprisingly good buyers, yes, but they're 307 00:18:42,080 --> 00:18:46,280 Speaker 2: terrible sellers. And part of the reason is the emotionality 308 00:18:46,320 --> 00:18:50,240 Speaker 2: of the sale. They tend to panic out when they shouldn't, 309 00:18:50,640 --> 00:18:53,600 Speaker 2: or through the opposite, hold on right to the bitter 310 00:18:53,720 --> 00:18:54,320 Speaker 2: end when they. 311 00:18:54,240 --> 00:18:57,359 Speaker 3: Really should well. And also it's just because it's just 312 00:18:57,480 --> 00:19:00,480 Speaker 3: part of our human os, part of our human operator system. 313 00:19:01,240 --> 00:19:05,480 Speaker 3: I remember when Enron was going through difficulties and I 314 00:19:05,640 --> 00:19:09,520 Speaker 3: was set to speak with a classic manager, right, a 315 00:19:09,640 --> 00:19:12,920 Speaker 3: fundamental guy, and we were going to share the stage. 316 00:19:13,200 --> 00:19:15,919 Speaker 3: And the first question went to me and it was like, 317 00:19:16,160 --> 00:19:19,920 Speaker 3: are you do you own Enron? And my answer was no, 318 00:19:20,280 --> 00:19:25,280 Speaker 3: the numbers are pretty bad and so we don't. And 319 00:19:25,600 --> 00:19:27,440 Speaker 3: he looked at me kind of you know, with the 320 00:19:27,600 --> 00:19:32,120 Speaker 3: chuckle ugh you quants, you know, and then he launched 321 00:19:32,160 --> 00:19:38,040 Speaker 3: into this description of not only did he hold, he 322 00:19:38,080 --> 00:19:41,800 Speaker 3: bought more and then he gave this as the explanation. 323 00:19:42,560 --> 00:19:47,399 Speaker 3: I went to a barbecue at the cfo's house. The 324 00:19:47,440 --> 00:19:52,080 Speaker 3: CEO was there, the CFO, and I looked them in 325 00:19:52,119 --> 00:19:55,720 Speaker 3: the eye and I said, is there trouble? And they 326 00:19:55,760 --> 00:19:59,199 Speaker 3: assured me there wasn't and I'm just kind of like 327 00:19:59,240 --> 00:20:03,160 Speaker 3: sitting over there with Oh, okay, just don't touch this one. 328 00:20:03,680 --> 00:20:05,760 Speaker 2: Maybe we could get a short put on this that 329 00:20:06,400 --> 00:20:09,840 Speaker 2: just like I'll tell you something, it's really funny. And 330 00:20:09,880 --> 00:20:13,360 Speaker 2: this just goes to how naive and stupid I am, 331 00:20:13,720 --> 00:20:17,880 Speaker 2: or especially was early in my career. I would listen 332 00:20:17,920 --> 00:20:22,560 Speaker 2: in on quarterly calls, and I would believe every word 333 00:20:22,600 --> 00:20:25,040 Speaker 2: I heard, like, these guys aren't going to lie to 334 00:20:25,119 --> 00:20:30,280 Speaker 2: their investors. Everything's gonna be great. And I very quickly learned, oh, 335 00:20:31,119 --> 00:20:35,240 Speaker 2: you're a terrible judge of people. You'll buy anything that 336 00:20:35,400 --> 00:20:39,080 Speaker 2: a slick salesman is selling you. You just have to stop. 337 00:20:39,560 --> 00:20:43,159 Speaker 2: And I just stopped listening to calls because I'm an idiot. 338 00:20:43,240 --> 00:20:45,879 Speaker 2: I believe what they say. I would rather look at 339 00:20:45,920 --> 00:20:48,840 Speaker 2: the numbers and yeah, I know the numbers can lie, 340 00:20:49,320 --> 00:20:51,239 Speaker 2: but not as easily as you know that. 341 00:20:51,240 --> 00:20:55,760 Speaker 3: That's also a really big part of human os default 342 00:20:55,800 --> 00:20:56,359 Speaker 3: to trust. 343 00:20:56,760 --> 00:20:58,200 Speaker 2: Well, we're social. 344 00:20:59,400 --> 00:21:04,320 Speaker 3: Right, right, were domesticated primates. We grew up in groups 345 00:21:04,359 --> 00:21:08,480 Speaker 3: where trust was really really important. So your average human 346 00:21:08,680 --> 00:21:11,919 Speaker 3: defaults to trust. And by the way, that's not a 347 00:21:11,960 --> 00:21:16,440 Speaker 3: bad default for the vast majority of people. It probably 348 00:21:16,520 --> 00:21:20,800 Speaker 3: works better to trust who you're listening to, right, And 349 00:21:20,880 --> 00:21:24,120 Speaker 3: so one of the things that we're looking at in 350 00:21:24,240 --> 00:21:28,040 Speaker 3: one of our divisions at O'Shaughnessy Adventures right now is 351 00:21:29,200 --> 00:21:35,399 Speaker 3: voice software AI that does stress analysis on any type 352 00:21:35,400 --> 00:21:40,600 Speaker 3: of media. So obviously earning calls present themselves as kind 353 00:21:40,640 --> 00:21:42,879 Speaker 3: of number one. Yeah really and I got to tell you, 354 00:21:42,920 --> 00:21:44,600 Speaker 3: Barry Wow. 355 00:21:44,520 --> 00:21:45,479 Speaker 2: Exciting way stuff. 356 00:21:45,560 --> 00:21:46,520 Speaker 3: Oh my god. 357 00:21:46,600 --> 00:21:49,520 Speaker 2: Now how much of that is nervousness about speaking to 358 00:21:49,560 --> 00:21:53,720 Speaker 2: a large audience and nervousness because they know something and 359 00:21:53,720 --> 00:21:54,720 Speaker 2: they don't want to disclose it. 360 00:21:54,880 --> 00:21:59,640 Speaker 3: So, as you might guess, you do baselines. You take 361 00:21:59,680 --> 00:22:03,280 Speaker 3: a recording where clearly either you know, you get some 362 00:22:03,320 --> 00:22:06,879 Speaker 3: tape that was before the call or you know, a 363 00:22:07,000 --> 00:22:10,760 Speaker 3: speech that had nothing to do with earnings, and that 364 00:22:10,800 --> 00:22:14,920 Speaker 3: creates your baseline, and then you get to see very 365 00:22:15,080 --> 00:22:20,360 Speaker 3: very quickly, like Spike, we don't have any worries. 366 00:22:21,080 --> 00:22:24,119 Speaker 2: Spike, Wow, that sounds like fun. 367 00:22:24,240 --> 00:22:26,760 Speaker 3: Yeah, it is fun, And we're not sure how we're 368 00:22:26,760 --> 00:22:31,679 Speaker 3: gonna do it because we don't offer asset management services 369 00:22:31,720 --> 00:22:35,520 Speaker 3: to people outside of O'shaughna's Adventures. That was a deal 370 00:22:35,600 --> 00:22:38,800 Speaker 3: that we made with Franklin Templeton that we would not launch, but. 371 00:22:38,800 --> 00:22:41,480 Speaker 2: You could still do a little Come on, don't don't 372 00:22:41,480 --> 00:22:44,199 Speaker 2: you get the itch sometimes to say, hey, x y 373 00:22:44,320 --> 00:22:48,440 Speaker 2: Z stock is wildly overvalued and the CFO is full 374 00:22:48,480 --> 00:22:51,600 Speaker 2: of it. Let's put on some let's buy some deep 375 00:22:51,640 --> 00:22:54,359 Speaker 2: out of the money puts. We'd see where this goes. 376 00:22:54,800 --> 00:22:57,600 Speaker 3: You know, if you can keep a secret, we might 377 00:22:57,720 --> 00:22:59,960 Speaker 3: try that with some of our internal capital. 378 00:23:00,119 --> 00:23:02,120 Speaker 2: Let me know, I'm right there with you. I love 379 00:23:02,160 --> 00:23:05,800 Speaker 2: the idea of that. Where did the title come from? 380 00:23:06,520 --> 00:23:12,600 Speaker 3: So it came from a group of my teammates at OSV. 381 00:23:13,480 --> 00:23:16,719 Speaker 3: Essentially I have been a quote junkie all of my life. 382 00:23:16,880 --> 00:23:21,560 Speaker 3: Same so I have kept I Barry have notebooks filled 383 00:23:21,600 --> 00:23:24,280 Speaker 3: with oh really, from way back when I I think 384 00:23:24,320 --> 00:23:27,640 Speaker 3: the first time I started it, I was twenty one. 385 00:23:28,560 --> 00:23:31,439 Speaker 3: And so I just love them and I think that 386 00:23:31,680 --> 00:23:34,199 Speaker 3: you know, they can pack a lot of a punch 387 00:23:34,760 --> 00:23:37,000 Speaker 3: if you if you put them together right, if you 388 00:23:37,160 --> 00:23:40,120 Speaker 3: curate them right, et cetera. If you read what Works 389 00:23:40,160 --> 00:23:42,480 Speaker 3: on Wall Street, I open every chapter with it. 390 00:23:42,640 --> 00:23:44,920 Speaker 2: I do that a lot. Also, I writ it's fun. 391 00:23:45,000 --> 00:23:49,959 Speaker 2: Let me let me ask you one other question about 392 00:23:50,000 --> 00:23:55,000 Speaker 2: the title. So one of the things that's fascinating if 393 00:23:55,040 --> 00:23:59,760 Speaker 2: you're if you like music or poetry or even I'm 394 00:23:59,760 --> 00:24:04,800 Speaker 2: gonna go into the weed Shakespearean iamic pentameter. Okay, so 395 00:24:05,800 --> 00:24:09,800 Speaker 2: there is a rhythm too, and I'm gonna write this 396 00:24:09,920 --> 00:24:12,159 Speaker 2: down so you know, even if if you get this, 397 00:24:12,240 --> 00:24:16,879 Speaker 2: I want you to know there is a rhythm to 398 00:24:17,080 --> 00:24:22,520 Speaker 2: the phrase A timeless collection of infinite wisdom. That reminds 399 00:24:22,600 --> 00:24:25,800 Speaker 2: me of another book title. And I'm curious if it 400 00:24:25,840 --> 00:24:28,600 Speaker 2: was in your mind when you came out with this. 401 00:24:28,960 --> 00:24:30,400 Speaker 3: Oh you got me on that one. 402 00:24:30,640 --> 00:24:35,760 Speaker 2: A heartbreaking work of staggering genies, A timeless collection of 403 00:24:35,920 --> 00:24:40,159 Speaker 2: infinite wisdom. It just leaves off in that same rhythm. 404 00:24:41,520 --> 00:24:44,840 Speaker 3: I don't know if that was a wasn't purpose behind 405 00:24:45,000 --> 00:24:49,320 Speaker 3: recause I've always loved that title. 406 00:24:50,359 --> 00:24:53,520 Speaker 2: Heartbreaking work, stagger and and it's like you could go 407 00:24:53,560 --> 00:24:56,119 Speaker 2: with you a different It's a staggering work of heartbreaking 408 00:24:56,160 --> 00:24:59,400 Speaker 2: gene It's like you could flip it around, but this 409 00:24:59,640 --> 00:25:03,040 Speaker 2: phrase theology just left that left right out. 410 00:25:03,080 --> 00:25:09,320 Speaker 3: I am incredibly lucky to have just extraordinarily talented teammates. 411 00:25:09,760 --> 00:25:12,040 Speaker 3: We have a lot of writers on the team, we 412 00:25:12,080 --> 00:25:16,520 Speaker 3: have a lot of editors, and you know they would 413 00:25:16,560 --> 00:25:19,320 Speaker 3: just go at it like, what about this title? What 414 00:25:19,359 --> 00:25:22,240 Speaker 3: about because we had to call it two thoughts because 415 00:25:22,359 --> 00:25:24,159 Speaker 3: this started very on a whim. 416 00:25:24,520 --> 00:25:28,760 Speaker 2: Well, I know you have been tweeting for I don't 417 00:25:28,800 --> 00:25:32,800 Speaker 2: know ten years, not just a quote. And I was 418 00:25:32,880 --> 00:25:35,399 Speaker 2: doing that for a long time, just throwing a quote 419 00:25:35,480 --> 00:25:38,680 Speaker 2: up that I thought was relevant. Sometimes I would stagger 420 00:25:38,720 --> 00:25:41,920 Speaker 2: them out, like you can plan a tweet six months 421 00:25:41,920 --> 00:25:43,760 Speaker 2: in advance. Hey, I don't know what's going to be happening 422 00:25:43,720 --> 00:25:46,320 Speaker 2: in August, but I think this is relevant. You have 423 00:25:46,440 --> 00:25:48,520 Speaker 2: been doing two tweets for forever. 424 00:25:48,800 --> 00:25:51,919 Speaker 3: Yeah, And so it was kind of like, you know 425 00:25:52,320 --> 00:25:55,800 Speaker 3: Ken Stanley's book Greatness can't be planned, This is a 426 00:25:55,840 --> 00:25:59,119 Speaker 3: perfect example of that. So I just thought, you know, 427 00:25:59,200 --> 00:26:01,760 Speaker 3: what the heck, I'm going to put up two thoughts 428 00:26:02,200 --> 00:26:03,720 Speaker 3: and I'll see if I like it, if I keep 429 00:26:03,720 --> 00:26:06,080 Speaker 3: doing it, I'll just keep doing it right. And then 430 00:26:06,200 --> 00:26:09,560 Speaker 3: all of a sudden, like the people that got attracted 431 00:26:09,600 --> 00:26:12,520 Speaker 3: to it were there was a lot of people, and 432 00:26:12,560 --> 00:26:16,320 Speaker 3: then I started getting dms on Twitter basically saying hey, 433 00:26:16,560 --> 00:26:20,240 Speaker 3: if you would do this in a newsletter, I would subscribe. 434 00:26:20,920 --> 00:26:25,080 Speaker 3: And then one of my colleagues was like, well, let's 435 00:26:25,119 --> 00:26:28,960 Speaker 3: do the newsletter, and in the newsletter, why don't we say, hey, 436 00:26:28,960 --> 00:26:32,840 Speaker 3: would you like a book? And that's what happened. Literally, 437 00:26:33,000 --> 00:26:37,760 Speaker 3: we iterated, iterated, iterated, and ended up publishing the book. 438 00:26:38,200 --> 00:26:41,879 Speaker 2: Huh. So that's really interesting that that's the genesis of 439 00:26:41,960 --> 00:26:46,320 Speaker 2: the two thoughts. When you're picking a pair of thoughts 440 00:26:46,320 --> 00:26:49,600 Speaker 2: from the same author, are you looking for things that 441 00:26:49,760 --> 00:26:54,119 Speaker 2: compliment each other? Are you looking for their most to 442 00:26:54,320 --> 00:26:58,520 Speaker 2: most profound statements? How are you selecting A and B 443 00:26:58,840 --> 00:26:59,679 Speaker 2: for this author? 444 00:27:00,400 --> 00:27:05,200 Speaker 3: Yeah, it's a little bit messy to be really honest, 445 00:27:06,560 --> 00:27:09,520 Speaker 3: because I'll usually start with the notebooks that have all 446 00:27:09,560 --> 00:27:12,600 Speaker 3: my handwritten quotes out when I copied the quote over, 447 00:27:14,240 --> 00:27:18,159 Speaker 3: and sometimes I'll think, Ooh, I found like the perfect 448 00:27:18,400 --> 00:27:21,760 Speaker 3: one quote from this author, And then I'll spend some 449 00:27:21,880 --> 00:27:25,639 Speaker 3: time going through the rest of their work, etc. Finding 450 00:27:25,640 --> 00:27:29,800 Speaker 3: one that would compliment it. But then sometimes some of 451 00:27:29,840 --> 00:27:34,560 Speaker 3: the best two quotes that work the best they don't 452 00:27:34,720 --> 00:27:39,080 Speaker 3: compliment each other. In other words, it's kind of like, hey, 453 00:27:39,160 --> 00:27:43,320 Speaker 3: you know history rhymes, But then the second quote is 454 00:27:43,880 --> 00:27:47,320 Speaker 3: but always keep your eyes on the horizon, right, Like. 455 00:27:47,680 --> 00:27:51,640 Speaker 2: Hmmm, two very different, two very different things. 456 00:27:51,720 --> 00:27:56,880 Speaker 3: And so I wasn't precious about it at all, literally, 457 00:27:56,920 --> 00:27:59,280 Speaker 3: because it just grew out of me thrown. Two quotes 458 00:27:59,320 --> 00:28:01,840 Speaker 3: from the same author are up on Twitter, and so 459 00:28:02,760 --> 00:28:05,680 Speaker 3: you know, after the fact, people start asking like, well, 460 00:28:05,720 --> 00:28:08,000 Speaker 3: did you plan it that way? And the honest to 461 00:28:08,040 --> 00:28:12,160 Speaker 3: God truth is no, I did not organically grew up ratically. Hey, 462 00:28:12,200 --> 00:28:16,320 Speaker 3: if you do something, my experience has been tacking into 463 00:28:16,359 --> 00:28:20,760 Speaker 3: what works. Yeah, and you know it's not quite direct mail, 464 00:28:21,240 --> 00:28:23,560 Speaker 3: no where. Hey, we're getting a response from this, but 465 00:28:23,680 --> 00:28:27,160 Speaker 3: not that. It's not exactly an ab test, but hey, 466 00:28:27,160 --> 00:28:29,680 Speaker 3: people seem to like this, Let's give them more. Yeah, 467 00:28:29,760 --> 00:28:32,199 Speaker 3: and that's what happened here. You know, like one of 468 00:28:32,240 --> 00:28:37,200 Speaker 3: the best growth factors in investing is momentum, and if 469 00:28:37,240 --> 00:28:40,280 Speaker 3: you see something gaining momentum, this is this is a 470 00:28:40,440 --> 00:28:44,600 Speaker 3: really important idea for me. I always listen to the 471 00:28:44,720 --> 00:28:48,600 Speaker 3: market because if I have one opinion and the market 472 00:28:48,600 --> 00:28:52,440 Speaker 3: has a different opinion, I'm wrong probably most of the time. 473 00:28:53,120 --> 00:28:57,080 Speaker 3: And so momentum in this regard. You see all the 474 00:28:57,200 --> 00:28:59,560 Speaker 3: dms increasing, Hey, when are you going to do the 475 00:28:59,560 --> 00:29:04,280 Speaker 3: book for the Hey, where's the newsletter? Etc. And I'm like, Okay, 476 00:29:04,360 --> 00:29:09,160 Speaker 3: this is truly emerging from beneath, not from me saying 477 00:29:09,560 --> 00:29:11,760 Speaker 3: you know what I'm gonna do a two quotes book 478 00:29:11,880 --> 00:29:15,200 Speaker 3: and it's gonna be great. No, this was all others 479 00:29:15,280 --> 00:29:18,200 Speaker 3: in the marketplace saying to me, hey, Jim, do a 480 00:29:18,280 --> 00:29:19,400 Speaker 3: two thoughts book. 481 00:29:19,600 --> 00:29:24,680 Speaker 2: A grassroots groundswell. So let's talk about knowing that you've 482 00:29:24,720 --> 00:29:28,040 Speaker 2: had all these quotes over the decades, how did you 483 00:29:28,120 --> 00:29:33,560 Speaker 2: begin to think about organizing this? Just quotes this Bartlett's 484 00:29:33,600 --> 00:29:36,960 Speaker 2: Book of Quotations, and that's alphabetical. Yeah, and you know 485 00:29:37,080 --> 00:29:39,600 Speaker 2: that's a research piece, but you're putting this out as 486 00:29:40,040 --> 00:29:45,200 Speaker 2: less of an encyclopedia more of a nonfiction. How'd you 487 00:29:45,240 --> 00:29:47,720 Speaker 2: think about how you wanted to structure it and organize it. 488 00:29:47,880 --> 00:29:50,960 Speaker 3: We went back and forth on that forever, and then 489 00:29:51,000 --> 00:29:59,520 Speaker 3: we decided, okay, let's separate it by broad groupings like thinkers, writers, 490 00:29:59,640 --> 00:30:05,360 Speaker 3: author you know, dynamos, people who founded companies and were 491 00:30:05,360 --> 00:30:10,680 Speaker 3: incredibly successful. And we in the hardcover of the book, 492 00:30:12,080 --> 00:30:16,320 Speaker 3: we made sure that each one was color quote coded, 493 00:30:17,120 --> 00:30:20,000 Speaker 3: because really, the book is not meant for you to 494 00:30:20,080 --> 00:30:23,480 Speaker 3: sit down and read all the quotes. It's really meant 495 00:30:23,560 --> 00:30:26,280 Speaker 3: to have on your coffee table, have on your desk 496 00:30:26,880 --> 00:30:30,120 Speaker 3: and just open it up randomly. It's what I do, 497 00:30:30,720 --> 00:30:33,800 Speaker 3: and just read the two quotes because you'll see two 498 00:30:33,880 --> 00:30:37,880 Speaker 3: quotes on each page and kind of think about them. 499 00:30:38,000 --> 00:30:41,040 Speaker 3: And because people are and by the way, that's the 500 00:30:41,040 --> 00:30:43,440 Speaker 3: way everyone I've ever talked to as a copy of 501 00:30:43,440 --> 00:30:47,440 Speaker 3: the book, that's the way they're using it. And so 502 00:30:48,080 --> 00:30:50,920 Speaker 3: it was the kind of the you know, a lot 503 00:30:50,960 --> 00:30:53,360 Speaker 3: of people do morning pages, do that kind of thing 504 00:30:53,360 --> 00:30:57,080 Speaker 3: in the morning they write. And the number of people 505 00:30:57,160 --> 00:31:00,040 Speaker 3: who've either emailed me, texted me, or dm me on 506 00:31:00,080 --> 00:31:05,680 Speaker 3: Twitter saying I absolutely love this for my morning writing, 507 00:31:05,960 --> 00:31:09,800 Speaker 3: right because they'll open it randomly, right, they'll they'll contemplate 508 00:31:09,800 --> 00:31:12,560 Speaker 3: the quote, they'll write it at the top of their 509 00:31:12,720 --> 00:31:15,600 Speaker 3: their morning writing and then that's what they talk about. 510 00:31:16,200 --> 00:31:19,480 Speaker 2: It inspires them. So based on that, let me suggest 511 00:31:20,000 --> 00:31:24,080 Speaker 2: we need a two quota day desktop calendar where you like, 512 00:31:24,200 --> 00:31:26,880 Speaker 2: do you remember those old ones where I just pull 513 00:31:27,400 --> 00:31:30,000 Speaker 2: you know, just it was almost like a giant pad 514 00:31:30,280 --> 00:31:31,640 Speaker 2: of mine. Mine. 515 00:31:31,880 --> 00:31:33,360 Speaker 3: Mine was a far side. 516 00:31:33,480 --> 00:31:36,520 Speaker 2: I was about to say that I still have this 517 00:31:36,960 --> 00:31:40,360 Speaker 2: in my head, this School for the Gifted where he's 518 00:31:40,400 --> 00:31:44,000 Speaker 2: pushing on the and the door says, well like from 519 00:31:44,040 --> 00:31:47,320 Speaker 2: that exact same exactly. I had one of those, and 520 00:31:47,360 --> 00:31:49,280 Speaker 2: I had a Calvin and Hobbes and it's just a 521 00:31:49,320 --> 00:31:52,480 Speaker 2: different one every other one of my favorites. Absolutely, that's 522 00:31:52,520 --> 00:31:56,600 Speaker 2: so funny. So let's talk about what are real quotes 523 00:31:56,640 --> 00:31:59,440 Speaker 2: and what or not. And I have a very vivid 524 00:31:59,480 --> 00:32:05,040 Speaker 2: recollection of putting a quote that supposedly was Thomas Jefferson 525 00:32:05,120 --> 00:32:09,280 Speaker 2: in Bailout Nation, and like a year after the book 526 00:32:09,400 --> 00:32:13,160 Speaker 2: was published, I got an email from someone saying they 527 00:32:13,240 --> 00:32:17,400 Speaker 2: liked the book. Ps, this is an urban legend. Thomas 528 00:32:17,480 --> 00:32:21,360 Speaker 2: Jefferson never said this. And that's how I ended up 529 00:32:21,440 --> 00:32:26,160 Speaker 2: eventually tracking down Quote Investigator because I was so horrified 530 00:32:26,880 --> 00:32:30,440 Speaker 2: and one person said something nobody ever mentioned it again, 531 00:32:30,960 --> 00:32:33,000 Speaker 2: and it was like, all right, so the good news 532 00:32:33,080 --> 00:32:35,680 Speaker 2: is the bad news is what a screw up. The 533 00:32:35,720 --> 00:32:39,480 Speaker 2: good news is nobody noticed. How did you go about 534 00:32:39,480 --> 00:32:43,880 Speaker 2: the process of validating and verifying that the quotes were 535 00:32:43,960 --> 00:32:47,640 Speaker 2: real and genuine. It's not just Mark Twain, it's Albert 536 00:32:47,680 --> 00:32:51,479 Speaker 2: Einstein and George Carlin apparently said all these things. They 537 00:32:51,560 --> 00:32:56,880 Speaker 2: never said compounding is the eighth wonder. Einstein never said, yeah, 538 00:32:57,080 --> 00:32:57,320 Speaker 2: I know. 539 00:32:58,560 --> 00:33:01,360 Speaker 3: So there. I was very lucky to have a very 540 00:33:01,440 --> 00:33:06,520 Speaker 3: diligent team, and they identified a host of sources. We 541 00:33:06,640 --> 00:33:11,680 Speaker 3: use Quote Investigator, but we used others as well. To 542 00:33:11,880 --> 00:33:16,040 Speaker 3: try to get the veracity of the author and the 543 00:33:16,120 --> 00:33:20,680 Speaker 3: quote right now. Having said that, I'm sure that there 544 00:33:20,680 --> 00:33:23,920 Speaker 3: are still some examples in there where we got it wrong, 545 00:33:24,560 --> 00:33:26,840 Speaker 3: and so we even put a little thing in there saying, 546 00:33:26,960 --> 00:33:34,440 Speaker 3: you know, yeah, all errors are our own, right. But philosophically, 547 00:33:34,600 --> 00:33:37,000 Speaker 3: I have a little bit of a different view of this. 548 00:33:37,760 --> 00:33:43,200 Speaker 3: I think that we all too often because we anthromorphize 549 00:33:43,240 --> 00:33:48,000 Speaker 3: things to the extent where if Albert Einstein said this, 550 00:33:48,160 --> 00:33:52,840 Speaker 3: then it's important I invert that and I say, it 551 00:33:52,840 --> 00:33:57,760 Speaker 3: doesn't matter who said this. Let's stay with the compounding 552 00:33:57,760 --> 00:33:59,720 Speaker 3: of the eighth wonder of the world. You know what, 553 00:33:59,800 --> 00:34:02,360 Speaker 3: you and I know that's true, actually is true. We 554 00:34:02,440 --> 00:34:06,720 Speaker 3: know that's true. And so what's more important that idea 555 00:34:06,840 --> 00:34:11,120 Speaker 3: getting into somebody's head, or that Barry Ridholts or Jim 556 00:34:11,120 --> 00:34:15,879 Speaker 3: O'Shaughnessy actually said that. To me, it doesn't really matter. Now. 557 00:34:15,920 --> 00:34:18,000 Speaker 3: I'm not trying to diss the people who want to 558 00:34:18,040 --> 00:34:21,160 Speaker 3: be exact. They should be. You want to be accurate, 559 00:34:21,320 --> 00:34:27,440 Speaker 3: absolutely correct, But with me, it's always more like I'm 560 00:34:27,680 --> 00:34:32,320 Speaker 3: fascinated by the thought or the message that's being communicated. 561 00:34:32,760 --> 00:34:35,719 Speaker 3: That's what I want people to focus on now, obviously, 562 00:34:35,800 --> 00:34:38,000 Speaker 3: we want it to be attributed to the right person. 563 00:34:38,400 --> 00:34:41,120 Speaker 3: You know, Banksy had a really funny quote. I don't 564 00:34:41,120 --> 00:34:42,600 Speaker 3: think we put it in the book, but I put 565 00:34:42,600 --> 00:34:46,440 Speaker 3: it up on Twitter a lot, And it's any kind 566 00:34:46,480 --> 00:34:50,520 Speaker 3: of philosophical statement sounds better if you put the name 567 00:34:50,560 --> 00:34:53,279 Speaker 3: of a dead famous philosopher after it. And he put 568 00:34:53,280 --> 00:34:56,800 Speaker 3: Plato and then and then waved beneath it he wrote, 569 00:34:56,960 --> 00:35:01,000 Speaker 3: no Banksy, And so I thought that was really funny. 570 00:35:01,000 --> 00:35:05,359 Speaker 3: But you know that's probably what's actually happening, right. It's like, Hm, 571 00:35:05,600 --> 00:35:08,960 Speaker 3: I want people to really take this seriously. So I'm 572 00:35:08,960 --> 00:35:12,640 Speaker 3: going to make sure that Einstein said this, so that 573 00:35:12,920 --> 00:35:16,200 Speaker 3: you know, it doesn't add to what the what the 574 00:35:16,320 --> 00:35:19,080 Speaker 3: thought is inspiring in you. 575 00:35:19,080 --> 00:35:21,800 Speaker 2: You know, that kind of reminds me of the Abe 576 00:35:21,840 --> 00:35:25,520 Speaker 2: Lincoln line, don't believe everything you read on the internet. Right, 577 00:35:25,640 --> 00:35:29,520 Speaker 2: But let me let me invert the question. In your 578 00:35:29,600 --> 00:35:33,200 Speaker 2: research process, did you find a quote that you knew 579 00:35:33,239 --> 00:35:35,279 Speaker 2: and loved and thought, oh, this is great and it 580 00:35:35,320 --> 00:35:39,120 Speaker 2: fits this person so well, and then subsequently you discover oh, 581 00:35:39,200 --> 00:35:42,040 Speaker 2: it wasn't by that person. Yes, and any come to mind. 582 00:35:43,760 --> 00:35:49,600 Speaker 3: Well, we had quite a few, actually, Eleanor Roosevelt quotes 583 00:35:49,960 --> 00:35:55,600 Speaker 3: that were not Eleanor Roosevelt, and we had a lot 584 00:35:55,719 --> 00:35:59,640 Speaker 3: of well, not going back over the obvious ones Einstein, 585 00:36:00,080 --> 00:36:07,719 Speaker 3: you know, TWAINN. Twayne, George Carlin, oscar Wilde, etc. And 586 00:36:08,520 --> 00:36:11,160 Speaker 3: if we love the quote, we would put it in 587 00:36:11,400 --> 00:36:15,440 Speaker 3: under the actual author's name. And I can't think of 588 00:36:15,480 --> 00:36:19,680 Speaker 3: one that's great right now where we did that. But 589 00:36:19,760 --> 00:36:23,480 Speaker 3: it's really funny too because the reaction we did this. 590 00:36:23,640 --> 00:36:26,839 Speaker 3: We did a test on our company slack. I put 591 00:36:26,880 --> 00:36:29,759 Speaker 3: the same quote when we found one of these and 592 00:36:30,120 --> 00:36:34,720 Speaker 3: it was originally attributed to Eleanor Roosevelt, and it actually 593 00:36:34,880 --> 00:36:38,200 Speaker 3: ended up being a woman who was a friend of 594 00:36:38,239 --> 00:36:41,880 Speaker 3: hers and often in the White House, but who no 595 00:36:41,960 --> 00:36:44,880 Speaker 3: one had ever heard of, at least no contemporary person 596 00:36:45,239 --> 00:36:47,680 Speaker 3: had ever heard of. So I put them both up 597 00:36:47,760 --> 00:36:51,040 Speaker 3: on our company slack and I said, what do you 598 00:36:51,080 --> 00:36:55,480 Speaker 3: guys think of the first one? Lots of emojis and everything, 599 00:36:55,880 --> 00:36:58,600 Speaker 3: And then I put it up with the other woman's name, 600 00:36:58,920 --> 00:37:05,680 Speaker 3: the less famous author, actual author crickets. And so to me, 601 00:37:06,280 --> 00:37:11,520 Speaker 3: there's obviously something being activated in our brain that says, ooh, 602 00:37:11,719 --> 00:37:15,560 Speaker 3: must be important because Eleanor Roosevelt or Albert Einstein said it, 603 00:37:15,880 --> 00:37:19,719 Speaker 3: and I always try myself to be neutral on that. 604 00:37:19,800 --> 00:37:23,520 Speaker 3: I always try to focus on what is being said, 605 00:37:24,040 --> 00:37:25,759 Speaker 3: not who is saying it. 606 00:37:26,480 --> 00:37:31,880 Speaker 2: And to give you the behavioral finance spin on that, 607 00:37:31,880 --> 00:37:35,680 Speaker 2: that's the halo effect. You're giving credit to a person 608 00:37:35,800 --> 00:37:39,319 Speaker 2: for success in one area, and you're allowing that to 609 00:37:39,400 --> 00:37:41,719 Speaker 2: spill over to the quote, whether or not they said 610 00:37:41,719 --> 00:37:45,120 Speaker 2: it or not. It's not quite social proof, but hey, 611 00:37:45,160 --> 00:37:48,080 Speaker 2: if it's Oscar Wilde or Mark Twain, we know they 612 00:37:48,080 --> 00:37:51,760 Speaker 2: were wordsmith's and brilliant, and hey, if they said it, 613 00:37:51,760 --> 00:37:54,919 Speaker 2: it must be must be good, right, And I wonder 614 00:37:54,920 --> 00:37:58,560 Speaker 2: if that's why people, you know, attribute thing to George 615 00:37:58,600 --> 00:38:04,120 Speaker 2: Carlin and to say nothing of Einstein. So you co 616 00:38:04,200 --> 00:38:06,560 Speaker 2: wrote this book. Tell us a little bit about your 617 00:38:06,600 --> 00:38:12,400 Speaker 2: co author, Vatsill Kowshk. How did you guys handle the workload? 618 00:38:12,440 --> 00:38:16,200 Speaker 2: Did you? Was he more organizational and you're more philosophical. 619 00:38:16,280 --> 00:38:20,200 Speaker 2: I know you're deep down inside a philosopher. Tell us 620 00:38:20,719 --> 00:38:22,640 Speaker 2: how did you go about putting the work together. 621 00:38:22,800 --> 00:38:27,840 Speaker 3: So Vatsil was the first employee of Infinite Loops, my podcast, 622 00:38:29,200 --> 00:38:34,440 Speaker 3: and he is an amazing guy. He is multi talented. 623 00:38:35,480 --> 00:38:41,000 Speaker 3: He's a great builder of tech, but he also reads extensively, 624 00:38:41,840 --> 00:38:46,120 Speaker 3: And it was actually Vasil who came to me and said, okay, Jim, 625 00:38:46,120 --> 00:38:50,600 Speaker 3: you got all these guys and women texting you saying 626 00:38:50,680 --> 00:38:53,200 Speaker 3: we want a book. He goes, let's do the book. 627 00:38:53,920 --> 00:38:59,800 Speaker 3: And so what he handled was almost exclusively the vetting, 628 00:39:00,239 --> 00:39:03,880 Speaker 3: the process of making sure who I had attributed the 629 00:39:03,960 --> 00:39:08,120 Speaker 3: quote to was correct. But then he also did a 630 00:39:08,239 --> 00:39:14,719 Speaker 3: bit of curating. You know, he decided, with ultimately my approval, 631 00:39:15,120 --> 00:39:18,319 Speaker 3: you know, we don't think this group really goes in there. 632 00:39:18,520 --> 00:39:22,560 Speaker 3: We'd much prefer this group. So he was very instrumental 633 00:39:22,680 --> 00:39:27,560 Speaker 3: on the actual curation of the quotes. Where I was, 634 00:39:27,719 --> 00:39:31,399 Speaker 3: as you say, much more philosophical. If there was one 635 00:39:31,440 --> 00:39:35,960 Speaker 3: that I absolutely loved and he just wasn't finding a 636 00:39:36,000 --> 00:39:38,520 Speaker 3: place to fit it in, then I would say, well 637 00:39:38,560 --> 00:39:39,200 Speaker 3: try harder. 638 00:39:39,640 --> 00:39:43,160 Speaker 2: All right. So I know, I know there are certain 639 00:39:43,280 --> 00:39:49,280 Speaker 2: authors you really appreciate, but I'm curious what thinkers, what philosophers, 640 00:39:49,360 --> 00:39:55,560 Speaker 2: what books found their way into the gestalt of this book, 641 00:39:55,600 --> 00:39:58,520 Speaker 2: What really influenced your approach to this. 642 00:39:59,360 --> 00:40:05,920 Speaker 3: So it was not necessarily because hint, there'll probably be 643 00:40:05,960 --> 00:40:08,560 Speaker 3: another version of this book coming out. It could be 644 00:40:09,520 --> 00:40:13,880 Speaker 3: this book, right, So some I held in abeyance because 645 00:40:14,239 --> 00:40:16,520 Speaker 3: I really wanted them to go into the second book. 646 00:40:16,920 --> 00:40:22,840 Speaker 3: But you know, I admire greatly all of the Age 647 00:40:22,840 --> 00:40:26,759 Speaker 3: of Enlightenment authors and thinkers. You know, you're Adam Smith's, 648 00:40:26,920 --> 00:40:32,640 Speaker 3: You're you know, all the people who were like way 649 00:40:32,680 --> 00:40:36,200 Speaker 3: to tick. We could actually do things that we might 650 00:40:36,280 --> 00:40:40,320 Speaker 3: call the scientific method and really test all of our beliefs, 651 00:40:41,080 --> 00:40:44,480 Speaker 3: much to the chagrin of the ruling churches of the 652 00:40:44,520 --> 00:40:49,799 Speaker 3: time period. And so Voltaire always big, big fan of 653 00:40:49,880 --> 00:40:55,520 Speaker 3: his work, and you know, but I didn't go at 654 00:40:55,560 --> 00:41:00,040 Speaker 3: it from that vantage point. What I really want I 655 00:41:00,040 --> 00:41:02,800 Speaker 3: wanted to do because of the nature of the book. 656 00:41:03,080 --> 00:41:06,560 Speaker 3: In other words, I never expected anyone to sit and 657 00:41:06,640 --> 00:41:09,439 Speaker 3: go from the front page to the last page. If 658 00:41:09,480 --> 00:41:12,640 Speaker 3: I had, I would have done it differently. Then I 659 00:41:12,680 --> 00:41:16,280 Speaker 3: would have tried to tell a story, an overall story 660 00:41:16,760 --> 00:41:19,880 Speaker 3: with the quotes, something we might actually try with the 661 00:41:20,000 --> 00:41:22,160 Speaker 3: one of the next versions of the book, but with 662 00:41:22,320 --> 00:41:24,879 Speaker 3: this one, since I knew I wanted it to be 663 00:41:25,040 --> 00:41:27,640 Speaker 3: kind of a jumping off point for people to get 664 00:41:27,680 --> 00:41:32,120 Speaker 3: an idea to think about it, I just was very 665 00:41:32,239 --> 00:41:34,200 Speaker 3: much not you know, I'm not going to make it 666 00:41:34,200 --> 00:41:34,839 Speaker 3: obvious and. 667 00:41:34,760 --> 00:41:35,719 Speaker 2: I'm not gonna. 668 00:41:36,960 --> 00:41:40,560 Speaker 3: Follow them in sequential order or you know, this group 669 00:41:41,000 --> 00:41:45,360 Speaker 3: all are together and absent from other places in the book. 670 00:41:47,160 --> 00:41:50,600 Speaker 3: So yeah, I mean like you'll get a very good 671 00:41:50,640 --> 00:41:54,200 Speaker 3: idea for some of my favorite thinkers by just looking 672 00:41:54,280 --> 00:41:55,919 Speaker 3: at who I'm doing quotes by. 673 00:41:56,440 --> 00:41:59,279 Speaker 2: Why a book? Why not some other media? You're so, 674 00:42:00,160 --> 00:42:02,840 Speaker 2: you know, digital forward and have been for a long time. 675 00:42:04,280 --> 00:42:08,279 Speaker 2: I always find I like physical books. But you know 676 00:42:08,520 --> 00:42:12,360 Speaker 2: you and I are from an earlier generation. Everything seems 677 00:42:12,400 --> 00:42:14,600 Speaker 2: to be moving in a different direction. 678 00:42:14,960 --> 00:42:19,000 Speaker 3: It is, but number one, like if you look at 679 00:42:19,000 --> 00:42:24,680 Speaker 3: Ojenasy Ventures, it's everything that I love, like infinite books, 680 00:42:24,760 --> 00:42:30,919 Speaker 3: the publisher, infinite film, I love movies, the fellowships, which 681 00:42:30,960 --> 00:42:35,680 Speaker 3: you know all about. But I think that it's not 682 00:42:35,800 --> 00:42:40,400 Speaker 3: just people of our generation who like beautiful books. In fact, 683 00:42:41,000 --> 00:42:44,480 Speaker 3: the people who were the most excited about it were 684 00:42:44,560 --> 00:42:48,080 Speaker 3: younger people because we took a great deal of care 685 00:42:48,640 --> 00:42:53,120 Speaker 3: to make it beautiful, and we had the printer from 686 00:42:53,239 --> 00:42:58,040 Speaker 3: Italy do the printing, and it's got color and the 687 00:42:58,239 --> 00:43:02,960 Speaker 3: spine isn't glued. So the number of younger people, and 688 00:43:03,000 --> 00:43:07,440 Speaker 3: when I say younger, anyone probably under thirty five. The 689 00:43:07,520 --> 00:43:09,880 Speaker 3: notes that I would get saying this is the most 690 00:43:09,960 --> 00:43:14,680 Speaker 3: beautiful artifact and I heard that term more than once 691 00:43:15,400 --> 00:43:20,000 Speaker 3: artifact artifact. So there, so one was a friend and 692 00:43:20,080 --> 00:43:22,000 Speaker 3: so I called him and I'm like, why are you 693 00:43:22,040 --> 00:43:26,120 Speaker 3: calling this an artifact? And he goes because I'm beginning 694 00:43:26,160 --> 00:43:30,080 Speaker 3: to look at these hardcover books as works of art, right, 695 00:43:30,719 --> 00:43:35,960 Speaker 3: and so that was surprising to me. But I love 696 00:43:36,280 --> 00:43:40,640 Speaker 3: I love books, you know, I have big libraries at 697 00:43:40,640 --> 00:43:44,680 Speaker 3: my house. What I mostly by the way Berry read 698 00:43:44,960 --> 00:43:49,880 Speaker 3: on Kindle for iPad rightly, But if I love a book, 699 00:43:50,480 --> 00:43:54,760 Speaker 3: I always buy the hard copy. And if I really 700 00:43:54,800 --> 00:43:56,920 Speaker 3: love a book, I buy the hard copy for my 701 00:43:57,040 --> 00:44:01,920 Speaker 3: library and three paperbacks to give to and and so 702 00:44:02,280 --> 00:44:04,560 Speaker 3: one of the things, it's kind of like vinyl, right, 703 00:44:05,120 --> 00:44:07,279 Speaker 3: we grew up on vinyl. That's how we made our 704 00:44:07,320 --> 00:44:10,160 Speaker 3: mixtapes everything else. But guess what, a lot of young 705 00:44:10,200 --> 00:44:13,640 Speaker 3: people are going back and sampling vinyl. So I gues 706 00:44:13,680 --> 00:44:14,800 Speaker 3: everyone seems to like it. 707 00:44:15,080 --> 00:44:19,239 Speaker 2: There's there's a certain tactile, yeah, feel I used to 708 00:44:19,480 --> 00:44:23,319 Speaker 2: love the multi album art, which not only do you 709 00:44:23,440 --> 00:44:27,000 Speaker 2: not get with the same way with small CDs, but 710 00:44:27,080 --> 00:44:30,160 Speaker 2: when you move to streaming, you don't even know the 711 00:44:30,239 --> 00:44:33,799 Speaker 2: names of half the songs on an album because it 712 00:44:34,000 --> 00:44:36,719 Speaker 2: just all kind of comes through it's a different experience, Yeah, 713 00:44:36,840 --> 00:44:39,200 Speaker 2: very much so. So let's talk a little bit about 714 00:44:40,000 --> 00:44:44,600 Speaker 2: both O'shaughnessee Ventures and O SAM. I sort of look 715 00:44:44,640 --> 00:44:48,160 Speaker 2: at them as part of a continuum on your on 716 00:44:48,200 --> 00:44:52,879 Speaker 2: your career. You let your son Patrick take over as 717 00:44:53,000 --> 00:44:57,880 Speaker 2: CEO of O'Shaughnessy Asset Management. He was a key driver 718 00:44:58,239 --> 00:45:02,319 Speaker 2: of Canvas, which was built on top of a database 719 00:45:02,400 --> 00:45:06,040 Speaker 2: that you've been refining since the nineteen nineties. How do 720 00:45:06,120 --> 00:45:06,440 Speaker 2: I have that? 721 00:45:06,600 --> 00:45:10,719 Speaker 3: Yeah, yeah, And actually you might remember I started the 722 00:45:10,760 --> 00:45:15,200 Speaker 3: first online investment advisor called netfolio. That's right in nineteen 723 00:45:15,320 --> 00:45:19,400 Speaker 3: ninety nine, two thousand. I was just, you know, twenty 724 00:45:19,400 --> 00:45:22,520 Speaker 3: three years too early. And I also made the mistake 725 00:45:22,600 --> 00:45:26,719 Speaker 3: of making it B to C, whereas that was a 726 00:45:26,800 --> 00:45:30,400 Speaker 3: huge mistake. Should have gone B to B because I 727 00:45:30,680 --> 00:45:34,560 Speaker 3: later learned, you know, I was a level playing field guy, 728 00:45:34,800 --> 00:45:37,880 Speaker 3: and like people can just buy their no loads and everything. 729 00:45:38,360 --> 00:45:41,560 Speaker 3: But the more the data presented itself to me, the 730 00:45:41,560 --> 00:45:45,520 Speaker 3: more I came over to the side where advisors are 731 00:45:46,320 --> 00:45:50,160 Speaker 3: earning every dollar you pay them because the results, the 732 00:45:50,200 --> 00:45:55,960 Speaker 3: outcomes were just so much better. So we started building 733 00:45:56,880 --> 00:46:01,120 Speaker 3: the tools that became Canvas. During the Great Financial Crisis, 734 00:46:01,160 --> 00:46:03,960 Speaker 3: I'm like, okay, we're probably not going to sell another 735 00:46:04,080 --> 00:46:07,880 Speaker 3: long only US stock portfolio over the next three years, 736 00:46:08,400 --> 00:46:13,120 Speaker 3: so let's really attack the data. Let's clean it. By 737 00:46:13,160 --> 00:46:16,160 Speaker 3: the way, really hate it by my research team for 738 00:46:16,239 --> 00:46:18,879 Speaker 3: that entire period, right because it's really. 739 00:46:18,680 --> 00:46:20,280 Speaker 2: My numbering bad. 740 00:46:20,960 --> 00:46:24,240 Speaker 3: But by the way, now that's a great use case 741 00:46:24,280 --> 00:46:28,439 Speaker 3: for AI. It can do it much faster. It can 742 00:46:28,520 --> 00:46:32,160 Speaker 3: do it. You know, you can free your staff to 743 00:46:32,280 --> 00:46:36,960 Speaker 3: not have to do that laborious, mind numbingly dull type 744 00:46:36,960 --> 00:46:40,000 Speaker 3: of work so that they can work on better research, 745 00:46:40,440 --> 00:46:45,080 Speaker 3: more interesting topics. But yeah, and as we were doing it, 746 00:46:45,400 --> 00:46:49,960 Speaker 3: and Patrick walked into my office and he's like, you know, Dad, 747 00:46:51,080 --> 00:46:53,719 Speaker 3: we he actually did say this to me. I know 748 00:46:53,800 --> 00:46:57,680 Speaker 3: it became lower, but he goes, we built the death 749 00:46:57,719 --> 00:47:00,640 Speaker 3: star to kill a mouse here. I'm like, what do 750 00:47:00,640 --> 00:47:05,400 Speaker 3: you mean. He goes, Well, our clients, the rich Holts 751 00:47:05,520 --> 00:47:09,319 Speaker 3: wealth managements of the world could could use this and 752 00:47:09,360 --> 00:47:13,760 Speaker 3: it would be amazing for their business. Now, obviously, because 753 00:47:13,960 --> 00:47:18,120 Speaker 3: I had already tried with metfolio, I was like, let's 754 00:47:18,200 --> 00:47:23,800 Speaker 3: do it. So yeah. Building out the actual technology though, 755 00:47:24,239 --> 00:47:26,920 Speaker 3: that was a multi year effort. It took us a 756 00:47:26,960 --> 00:47:27,439 Speaker 3: long time. 757 00:47:27,600 --> 00:47:32,000 Speaker 2: But what you know, our mutual friend Dave Knadig has 758 00:47:32,080 --> 00:47:36,680 Speaker 2: been a supporter of direct indexing and ETFs obviously for 759 00:47:36,680 --> 00:47:41,080 Speaker 2: a long time, and my complaints were always, yeah, but 760 00:47:41,520 --> 00:47:44,880 Speaker 2: it's cludgy. Yeah, but I get these two hundred page, 761 00:47:45,440 --> 00:47:49,759 Speaker 2: you know, quarterly appointments and it's not very fine tunable. 762 00:47:49,920 --> 00:47:53,719 Speaker 2: And and I'll never forget when Batana came back to 763 00:47:53,760 --> 00:47:58,000 Speaker 2: the office having seen a demo. If he had hair, 764 00:47:58,239 --> 00:48:01,000 Speaker 2: it would have been on fire. That's what it was. 765 00:48:01,200 --> 00:48:02,920 Speaker 2: That's what it was like. He was jumping up and 766 00:48:02,960 --> 00:48:06,040 Speaker 2: down and just the demo is like, oh, wow, this 767 00:48:06,200 --> 00:48:10,040 Speaker 2: is slick, and wow, this really looks good. I can't 768 00:48:10,080 --> 00:48:14,840 Speaker 2: believe it's that definable. It's that user and like the 769 00:48:15,160 --> 00:48:18,040 Speaker 2: deeper you went into it, it was just every step 770 00:48:18,040 --> 00:48:20,560 Speaker 2: along the way there was a ton of stuff. What 771 00:48:20,800 --> 00:48:25,000 Speaker 2: was the vision when you originally were building this, was it, Hey, 772 00:48:25,080 --> 00:48:27,680 Speaker 2: let's pump this up and sell it, because I know 773 00:48:27,800 --> 00:48:30,480 Speaker 2: you guys never were really shopping this around. Yeah, it 774 00:48:30,640 --> 00:48:31,720 Speaker 2: kind of fell out of the blue. 775 00:48:31,880 --> 00:48:34,440 Speaker 3: Yeah, No, we it was not to pup it up 776 00:48:34,440 --> 00:48:37,719 Speaker 3: and sell it at all. It was we wanted to 777 00:48:37,800 --> 00:48:42,600 Speaker 3: have the absolute best software for the way we managed money. 778 00:48:43,360 --> 00:48:47,160 Speaker 3: And there was really nothing off the shelf that suited 779 00:48:47,160 --> 00:48:52,000 Speaker 3: our needs, and so we put on a pretty significant 780 00:48:52,400 --> 00:48:59,040 Speaker 3: developer team that had background in portfolio management. This is 781 00:48:59,160 --> 00:49:03,520 Speaker 3: key the problem with just a technologist trying to come 782 00:49:03,520 --> 00:49:07,200 Speaker 3: into our industry and build a platform like this. They 783 00:49:07,239 --> 00:49:11,600 Speaker 3: don't know all of the junk that goes on underneath. 784 00:49:11,760 --> 00:49:15,760 Speaker 3: We do because that's what we do, right. They don't 785 00:49:15,800 --> 00:49:19,880 Speaker 3: think about, well, who's the clearance agent, who's the custodian, 786 00:49:20,000 --> 00:49:23,280 Speaker 3: all of those types of things. So by actually having 787 00:49:23,360 --> 00:49:28,200 Speaker 3: people very very with very deep domain knowledge in asset 788 00:49:28,320 --> 00:49:31,920 Speaker 3: management the way it really works, that was a huge 789 00:49:31,960 --> 00:49:34,680 Speaker 3: help in us building out the software. But the original 790 00:49:34,680 --> 00:49:37,600 Speaker 3: thing Barry was, we wanted to serve you our clients 791 00:49:37,680 --> 00:49:42,560 Speaker 3: better and faster. And then when we saw that the customization, 792 00:49:43,360 --> 00:49:47,200 Speaker 3: that the tax management, that all of that would be 793 00:49:47,280 --> 00:49:52,520 Speaker 3: really appealing to not only our advisors but to our advisors' clients, 794 00:49:53,080 --> 00:49:57,200 Speaker 3: that's when it clicked Wow, like kind of our aws 795 00:49:57,280 --> 00:50:01,120 Speaker 3: moment was huh, we think other people might really like 796 00:50:01,160 --> 00:50:01,680 Speaker 3: this too. 797 00:50:02,120 --> 00:50:05,640 Speaker 2: No. Absolutely, the tax side of it was a game changer. 798 00:50:06,360 --> 00:50:10,440 Speaker 2: And when I was doing some recent research for another project, 799 00:50:10,920 --> 00:50:14,640 Speaker 2: I just started going through the list of trillion dollar 800 00:50:14,760 --> 00:50:18,960 Speaker 2: asset managers that either bought or built a direct index, sir. 801 00:50:19,400 --> 00:50:21,720 Speaker 2: And when you see ten or twenty of the largest 802 00:50:21,760 --> 00:50:25,319 Speaker 2: farms in the world or moving in the same direction, hey, 803 00:50:25,400 --> 00:50:26,359 Speaker 2: pay attention to something. 804 00:50:26,600 --> 00:50:28,800 Speaker 3: Customization is the future. 805 00:50:28,680 --> 00:50:29,520 Speaker 2: We are leaving. 806 00:50:29,680 --> 00:50:34,360 Speaker 3: We are leaving one size fits all, and the ability 807 00:50:34,520 --> 00:50:40,360 Speaker 3: to customize your client's portfolio down to their specific needs 808 00:50:40,640 --> 00:50:44,359 Speaker 3: is really it really is a game changer, especially on 809 00:50:44,520 --> 00:50:47,320 Speaker 3: the tax alfa that you can generate. 810 00:50:48,440 --> 00:50:51,839 Speaker 2: So you mentioned your AI earlier. I know you've been 811 00:50:51,880 --> 00:50:55,200 Speaker 2: appointed chairman of the board at Stability AI. Up to 812 00:50:55,760 --> 00:50:58,400 Speaker 2: I was, so that's no longer. So let me rephrase 813 00:50:58,440 --> 00:51:02,560 Speaker 2: that question mentioned AI earlier. How do you see AI 814 00:51:02,680 --> 00:51:08,560 Speaker 2: transforming either the investment management industry or venture capital? What 815 00:51:08,719 --> 00:51:11,120 Speaker 2: is the role of AI going to be going forward? 816 00:51:12,120 --> 00:51:16,920 Speaker 3: I truly believe that AI is the most powerful technology 817 00:51:17,120 --> 00:51:20,760 Speaker 3: that has ever come on the scene during my career, wow, 818 00:51:21,239 --> 00:51:30,800 Speaker 3: and it is going to be used primarily for replacing arduous, boring, 819 00:51:31,160 --> 00:51:36,080 Speaker 3: mind numbing type activities that humans are currently doing the 820 00:51:36,200 --> 00:51:39,680 Speaker 3: AI can do. Let me give you an example in 821 00:51:39,760 --> 00:51:44,399 Speaker 3: our publisher. If you work with a legacy publisher, you're 822 00:51:44,400 --> 00:51:46,800 Speaker 3: done with your manuscript, you sent it and you probably 823 00:51:46,840 --> 00:51:51,880 Speaker 3: had this experience right typos, typos, typos, but it didn't 824 00:51:51,920 --> 00:51:54,400 Speaker 3: get back to you, probably for a couple of months. 825 00:51:55,560 --> 00:51:58,719 Speaker 3: With infinite books, it'll probably get back to you the 826 00:51:58,760 --> 00:52:03,560 Speaker 3: next day because we have an AI that takes all 827 00:52:03,600 --> 00:52:08,600 Speaker 3: of those typos, fixes them, it prints it in Galley format. 828 00:52:08,680 --> 00:52:12,240 Speaker 3: Because non authors might not believe this, but an author, 829 00:52:12,320 --> 00:52:14,640 Speaker 3: when they see their work in the way it's going 830 00:52:14,719 --> 00:52:17,200 Speaker 3: to look as a book, it kind of freaks you out. 831 00:52:17,560 --> 00:52:20,799 Speaker 3: You start reading it differently, very much so. And so 832 00:52:21,120 --> 00:52:23,480 Speaker 3: we'll have that that will go back to the author. 833 00:52:23,640 --> 00:52:27,960 Speaker 3: All the typos will be gone, and any incongruity in 834 00:52:28,080 --> 00:52:31,760 Speaker 3: the manuscript will be noted. We won't touch it because 835 00:52:31,760 --> 00:52:33,879 Speaker 3: we want to leave it to the author to make 836 00:52:33,920 --> 00:52:37,240 Speaker 3: whatever changes they want. But if it says, hey, Barry, 837 00:52:37,680 --> 00:52:41,239 Speaker 3: in chapter one you said this, but in chapter four 838 00:52:41,360 --> 00:52:45,200 Speaker 3: you said the exact opposite thing, which one do you want? 839 00:52:45,400 --> 00:52:51,160 Speaker 3: And then finally we have plagiarize of routines where you know, 840 00:52:51,280 --> 00:52:54,200 Speaker 3: a million little pieces where you have to go on 841 00:52:54,320 --> 00:52:58,880 Speaker 3: and get scolded by Oprah. Will should never happen again 842 00:52:59,360 --> 00:53:05,839 Speaker 3: because some times people aren't pleasiarizing intentionally. They are maybe 843 00:53:05,920 --> 00:53:08,400 Speaker 3: doing it for a memory something they read, et cetera. 844 00:53:09,000 --> 00:53:12,719 Speaker 3: And wouldn't it be far better for everyone concerned if 845 00:53:12,760 --> 00:53:15,120 Speaker 3: you just bring that to the author's attention and they 846 00:53:15,120 --> 00:53:15,759 Speaker 3: can fix it. 847 00:53:16,000 --> 00:53:18,560 Speaker 2: So you have a lot of interest. So it's not 848 00:53:18,760 --> 00:53:25,520 Speaker 2: just venture investing, it's AI, it's publishing, it's fellowships where 849 00:53:25,560 --> 00:53:30,080 Speaker 2: you find somebody who you sponsor for a year and 850 00:53:30,560 --> 00:53:33,799 Speaker 2: you know, sort of a MacArthur genius grant. Where can 851 00:53:33,840 --> 00:53:35,880 Speaker 2: you go? What can you do with this? You know, 852 00:53:36,680 --> 00:53:38,960 Speaker 2: where do you really focus your time and effort? What 853 00:53:39,280 --> 00:53:40,319 Speaker 2: most interests you? 854 00:53:41,640 --> 00:53:45,320 Speaker 3: So I'm going to cop out and give you the answer. 855 00:53:45,440 --> 00:53:48,920 Speaker 3: All of it interests me, Barrier, Okay, we have it true. 856 00:53:49,440 --> 00:53:52,760 Speaker 3: But I'm very lucky in that we have a senior 857 00:53:52,800 --> 00:53:55,320 Speaker 3: person at the head of each one of these verticals, 858 00:53:56,640 --> 00:54:00,000 Speaker 3: and so I let them. I'm very big on higher 859 00:54:00,040 --> 00:54:04,000 Speaker 3: vring people with super high agency and who are really 860 00:54:04,000 --> 00:54:07,640 Speaker 3: really bright, mostly brighter than me, and I let them 861 00:54:08,520 --> 00:54:11,680 Speaker 3: run with what they want to do. They always keep 862 00:54:11,680 --> 00:54:14,799 Speaker 3: me informed as to hey, we might be trying this 863 00:54:14,960 --> 00:54:19,840 Speaker 3: big change, and then I sign off there. But I mean, basically, 864 00:54:19,920 --> 00:54:24,200 Speaker 3: the verticals were all areas that I loved. I love movies, 865 00:54:24,320 --> 00:54:28,360 Speaker 3: I love books, I love media, I love podcasts, etc. 866 00:54:29,400 --> 00:54:32,640 Speaker 3: And they were also areas where I felt that there 867 00:54:32,719 --> 00:54:37,200 Speaker 3: was a lot of arbitrage opportunity available. For instance, like 868 00:54:37,440 --> 00:54:41,919 Speaker 3: most legacy publishers are operating under best principles, but they're 869 00:54:41,960 --> 00:54:45,960 Speaker 3: operating under the best principles from nineteen twenty five, not 870 00:54:46,160 --> 00:54:50,680 Speaker 3: twenty twenty five. And so there is so much that 871 00:54:50,760 --> 00:54:54,880 Speaker 3: can be improved in the process to make the author 872 00:54:55,040 --> 00:54:58,480 Speaker 3: a good deal, happier, to make the reading public have 873 00:54:59,000 --> 00:55:02,840 Speaker 3: access to their own authors work sooner than they might otherwise. 874 00:55:03,280 --> 00:55:08,799 Speaker 3: But also because of the technology, we are able to 875 00:55:08,960 --> 00:55:13,120 Speaker 3: offer a much better deal to our authors. Our authors 876 00:55:13,200 --> 00:55:18,920 Speaker 3: typically will take seventy percent of the royalties after the 877 00:55:18,960 --> 00:55:23,600 Speaker 3: costs have been cleared, so we can still make a 878 00:55:23,719 --> 00:55:27,240 Speaker 3: great deal of money at the thirty percent that we maintain. 879 00:55:27,719 --> 00:55:32,879 Speaker 3: But there's also cross polonization. Right, there's a great podcaster 880 00:55:33,239 --> 00:55:36,120 Speaker 3: who is going to be a great author. There is 881 00:55:36,200 --> 00:55:39,600 Speaker 3: a great author who might be a great podcaster or 882 00:55:40,080 --> 00:55:42,279 Speaker 3: will do the whole thing for them. We'll set them 883 00:55:42,320 --> 00:55:45,600 Speaker 3: up on a sub stack, we'll give them a podcast, 884 00:55:45,800 --> 00:55:50,040 Speaker 3: we'll publish their book. What we really want to focus 885 00:55:50,120 --> 00:55:54,640 Speaker 3: on is ideas that ended up in slush piles in 886 00:55:54,800 --> 00:55:58,280 Speaker 3: days of yore. A lot of great writing is there 887 00:55:58,880 --> 00:56:01,720 Speaker 3: and so we want to be able to not only 888 00:56:01,760 --> 00:56:03,680 Speaker 3: see that, but publish the best of it. 889 00:56:03,960 --> 00:56:08,720 Speaker 2: So you're publishing books, you're hosting your own podcast, Infinite Loops. 890 00:56:09,280 --> 00:56:14,600 Speaker 2: I'm kind of intrigued by the idea of investing in movies, 891 00:56:15,320 --> 00:56:19,920 Speaker 2: which tend to be a black hole of losses. You know, 892 00:56:20,000 --> 00:56:24,839 Speaker 2: it's like restaurants, plays, and films tell us what you're 893 00:56:24,840 --> 00:56:26,400 Speaker 2: doing cinematically. 894 00:56:26,480 --> 00:56:32,080 Speaker 3: So cinematically we started our little mantra is Crawl Walk Run, 895 00:56:32,840 --> 00:56:36,360 Speaker 3: and so, you know, it was odd for me because 896 00:56:36,480 --> 00:56:39,480 Speaker 3: you know, I had a very established reputation in asset management, 897 00:56:39,880 --> 00:56:44,200 Speaker 3: and here I'm the total underdog. I mean, like we 898 00:56:44,400 --> 00:56:48,000 Speaker 3: are the rebel Alliance, if you will, going up against 899 00:56:48,040 --> 00:56:52,680 Speaker 3: some very very tough competitors. So on the film side, 900 00:56:52,800 --> 00:56:57,360 Speaker 3: we started with documentaries. Uh huh. One of our first 901 00:56:57,400 --> 00:57:01,920 Speaker 3: Flip Side, actually premiered at the Toronto Film Festival, got 902 00:57:02,000 --> 00:57:07,879 Speaker 3: amazing reviews, got bought out by a distributor, and so 903 00:57:08,000 --> 00:57:11,680 Speaker 3: that went very very well. We are now commissioning documentaries 904 00:57:12,320 --> 00:57:16,120 Speaker 3: with some younger talent that isn't really bound up by 905 00:57:16,120 --> 00:57:19,560 Speaker 3: the way Hollywood currently does things. 906 00:57:19,960 --> 00:57:22,320 Speaker 2: And get a little more nimble, like. 907 00:57:23,880 --> 00:57:27,600 Speaker 3: Much more nimble, much faster, much more responsive. 908 00:57:27,880 --> 00:57:31,680 Speaker 2: Someone had shot a film on an iPhone sort of 909 00:57:31,800 --> 00:57:35,040 Speaker 2: is a little bit of a publicity stunt, I want 910 00:57:35,040 --> 00:57:38,680 Speaker 2: to say, eight or ten years ago, But that's really 911 00:57:39,040 --> 00:57:40,280 Speaker 2: very feasible today, isn't. 912 00:57:40,360 --> 00:57:43,800 Speaker 3: Oh absolutely, And when you add in all of the 913 00:57:44,040 --> 00:57:47,840 Speaker 3: things that ai I mentioned, all of the laborious stuff 914 00:57:47,840 --> 00:57:50,919 Speaker 3: that you get rid of with publishing, same is true 915 00:57:50,920 --> 00:57:54,520 Speaker 3: in film. So this is going to sound weird, but 916 00:57:54,760 --> 00:57:58,000 Speaker 3: you know what eats up like huge amounts of time 917 00:57:58,480 --> 00:58:03,800 Speaker 3: and is ridiculous boring color matching. Well, when things are 918 00:58:04,040 --> 00:58:07,840 Speaker 3: filmed over a variety of days or locations or what 919 00:58:08,040 --> 00:58:12,280 Speaker 3: have you. One day's cloudy, one day's sunny, you've got 920 00:58:12,360 --> 00:58:15,880 Speaker 3: to have that match up so that your film appears 921 00:58:16,000 --> 00:58:19,880 Speaker 3: of a piece. So it's more than just continuity. Absolutely, 922 00:58:19,920 --> 00:58:24,200 Speaker 3: the next step they step beyond that, and there's just 923 00:58:24,360 --> 00:58:29,320 Speaker 3: so much that can be done with the visual part, 924 00:58:29,400 --> 00:58:33,960 Speaker 3: with the editing ais that we have always going to 925 00:58:33,960 --> 00:58:37,240 Speaker 3: have a human editor, but we are giving them tools 926 00:58:37,640 --> 00:58:42,040 Speaker 3: that just makes them able to do their job in 927 00:58:42,440 --> 00:58:44,920 Speaker 3: a much more creative way because they don't have to 928 00:58:44,920 --> 00:58:48,520 Speaker 3: take that hour or two hour and do the Niggadly, 929 00:58:49,040 --> 00:58:51,120 Speaker 3: I've got to move this to here, and that to 930 00:58:51,200 --> 00:58:55,040 Speaker 3: their They literally can press a button and it happens. 931 00:58:55,680 --> 00:59:00,080 Speaker 3: So what we're finding is a great amount of the 932 00:59:00,160 --> 00:59:07,360 Speaker 3: workflows in these industries are time consuming, boring, and just 933 00:59:07,920 --> 00:59:12,120 Speaker 3: like they take forever, and we can fix that to 934 00:59:12,160 --> 00:59:16,160 Speaker 3: the point where they no longer take forever. And the 935 00:59:16,200 --> 00:59:20,040 Speaker 3: people were working with absolutely love it because they can 936 00:59:20,040 --> 00:59:24,840 Speaker 3: spend their time making that edit like supreme right, we're 937 00:59:24,840 --> 00:59:29,280 Speaker 3: giving them back time that they can use artistically. 938 00:59:30,160 --> 00:59:36,160 Speaker 2: So so many people have been pessimistic about AI. It's 939 00:59:36,200 --> 00:59:40,280 Speaker 2: gonna kill jobs, it's gonna damage society. You won't know 940 00:59:40,280 --> 00:59:43,320 Speaker 2: what to do to believe, to trust, we'll all be 941 00:59:43,360 --> 00:59:45,720 Speaker 2: out of work. I don't get the sense that you're 942 00:59:45,760 --> 00:59:48,840 Speaker 2: looking at AI that way. You seem to think that 943 00:59:49,000 --> 00:59:52,680 Speaker 2: this or sounds like you're finding this is just an 944 00:59:52,720 --> 00:59:56,040 Speaker 2: incredibly useful tool and it's gonna make all of us 945 00:59:56,200 --> 00:59:57,800 Speaker 2: more productive and more creative. 946 00:59:57,840 --> 01:00:02,160 Speaker 3: Precisely, you know, we always frightened when some new technology 947 01:00:02,200 --> 01:00:04,600 Speaker 3: comes on the scene. And by the way, this goes 948 01:00:04,640 --> 01:00:08,000 Speaker 3: back forever, like when the Latites right, the Ludites right, 949 01:00:08,040 --> 01:00:11,520 Speaker 3: It goes back to Ned Ludd and who broke up 950 01:00:11,560 --> 01:00:13,960 Speaker 3: all the machines because they were going to take their jobs. 951 01:00:14,040 --> 01:00:16,320 Speaker 3: While he ended up working on one of those looms, 952 01:00:16,320 --> 01:00:19,640 Speaker 3: and he vastly preferred his new job because he didn't 953 01:00:19,640 --> 01:00:22,600 Speaker 3: have to do it the old horrible way. Same thing's 954 01:00:22,640 --> 01:00:25,720 Speaker 3: going to happen here, but it happens all the time, right, 955 01:00:25,840 --> 01:00:30,000 Speaker 3: So when records first came out, you know that symphony 956 01:00:30,160 --> 01:00:35,680 Speaker 3: orchestras took full page ads in newspapers saying that isn't 957 01:00:35,760 --> 01:00:39,640 Speaker 3: real music. Real music is live and you have to 958 01:00:39,760 --> 01:00:44,200 Speaker 3: hear it live or you're listening to a counterfeit. Right, 959 01:00:44,360 --> 01:00:49,360 Speaker 3: So when this type of advance comes along, you always 960 01:00:49,520 --> 01:00:55,040 Speaker 3: axiomatically people get freaked out. I think, you know, AI 961 01:00:55,320 --> 01:00:58,080 Speaker 3: is not going to take your job. A human being 962 01:00:58,360 --> 01:01:02,520 Speaker 3: using the AI tool will because they are going to 963 01:01:02,560 --> 01:01:06,280 Speaker 3: be so much more proficient at what they're doing. They're 964 01:01:06,280 --> 01:01:09,240 Speaker 3: going to have so much more time to focus on 965 01:01:09,320 --> 01:01:13,040 Speaker 3: the really high value stuff and not have to worry 966 01:01:13,160 --> 01:01:15,880 Speaker 3: with all the stuff that you know they had to 967 01:01:15,880 --> 01:01:18,760 Speaker 3: do in the past. But now we can automate it 968 01:01:18,800 --> 01:01:24,040 Speaker 3: through AI workflows. So I subscribe to what they call 969 01:01:24,120 --> 01:01:28,160 Speaker 3: the Sentataur model. You remember the mythical be sure half horse, 970 01:01:28,200 --> 01:01:32,240 Speaker 3: half man. That's what is going to happen with AI. 971 01:01:32,520 --> 01:01:37,400 Speaker 3: It's going to be AI plus human being. That's where 972 01:01:37,440 --> 01:01:40,360 Speaker 3: all the great stuff is going to come. Right now, 973 01:01:40,840 --> 01:01:44,360 Speaker 3: we're going to see a tsunami of slop that's going 974 01:01:44,440 --> 01:01:47,200 Speaker 3: to be just AI generated and people will think, oh, 975 01:01:47,200 --> 01:01:51,960 Speaker 3: that's good enough, right, and so going forward, you can 976 01:01:52,080 --> 01:01:56,880 Speaker 3: create a huge edge by having good taste and curating 977 01:01:56,920 --> 01:02:00,280 Speaker 3: itll but I can guarantee you almost all of that 978 01:02:00,520 --> 01:02:05,360 Speaker 3: is going to be human using AI as a tool 979 01:02:05,840 --> 01:02:10,200 Speaker 3: to make their jobs better, easier, more creative. The way 980 01:02:10,240 --> 01:02:12,480 Speaker 3: I look at it is, you know, Steve Jobs famously 981 01:02:12,600 --> 01:02:16,240 Speaker 3: said computers were bicycles for your mind. AI is a 982 01:02:16,480 --> 01:02:18,320 Speaker 3: rocket ship for your mind. Huh. 983 01:02:18,760 --> 01:02:21,640 Speaker 2: I like the way you phrase that. You know. Someone 984 01:02:21,840 --> 01:02:24,800 Speaker 2: once asked me, you know what's the secret to putting 985 01:02:24,880 --> 01:02:30,760 Speaker 2: out the daily reads? And my answer was curate viciously exactly. 986 01:02:30,800 --> 01:02:33,600 Speaker 2: And you you know, AI. I don't think in our 987 01:02:33,720 --> 01:02:37,240 Speaker 2: lifetime and probably not our kids' lifetime, is going to 988 01:02:37,280 --> 01:02:40,280 Speaker 2: reach the point where it can be a taste maker. 989 01:02:40,720 --> 01:02:44,520 Speaker 3: We believe, passionately believe that if you have good taste 990 01:02:44,680 --> 01:02:50,040 Speaker 3: and you are a great curator, your future looks incredible 991 01:02:50,640 --> 01:02:53,520 Speaker 3: because you'll be able to use these tools. You won't 992 01:02:53,520 --> 01:02:55,560 Speaker 3: have to spend all the time that you used to 993 01:02:56,360 --> 01:02:58,480 Speaker 3: and that's going to even make It's going to be 994 01:02:58,520 --> 01:03:01,280 Speaker 3: the rocket ship to give you get you to the 995 01:03:01,320 --> 01:03:03,640 Speaker 3: next level of your good taste and curation. 996 01:03:03,960 --> 01:03:06,360 Speaker 2: So a couple more questions before we get to our 997 01:03:06,480 --> 01:03:11,360 Speaker 2: final question, and that is first, I have to ask 998 01:03:11,480 --> 01:03:16,120 Speaker 2: you about the O'Shaughnessy Fellowship, what I've been calling your 999 01:03:16,320 --> 01:03:20,520 Speaker 2: MacArthur Reward. Tell us a little bit about the support 1000 01:03:20,760 --> 01:03:25,240 Speaker 2: you offer for young entrepreneurs. What inspired you to start 1001 01:03:25,320 --> 01:03:29,080 Speaker 2: this program. I know we've had at least one O'shaughnessee 1002 01:03:29,520 --> 01:03:33,280 Speaker 2: Fellowship person, Kyle Scanlon, as a guest on the show, 1003 01:03:34,320 --> 01:03:37,720 Speaker 2: maybe one other. I'll have to go through the list 1004 01:03:38,240 --> 01:03:41,600 Speaker 2: and see what motivated you to create this program and 1005 01:03:41,880 --> 01:03:42,840 Speaker 2: how has it been running. 1006 01:03:43,280 --> 01:03:48,760 Speaker 3: So it's running really, really well. We have the applications. 1007 01:03:48,880 --> 01:03:52,960 Speaker 3: We're now in our third year. The applications are much 1008 01:03:53,000 --> 01:03:56,240 Speaker 3: more numerous and the quality of the applicant I mean 1009 01:03:56,880 --> 01:04:01,880 Speaker 3: very literally. If I could, would give most of our fellowships. 1010 01:04:02,840 --> 01:04:06,720 Speaker 3: But the real reason that I did it was because 1011 01:04:06,840 --> 01:04:11,160 Speaker 3: I had become convinced that geography, time and space have 1012 01:04:11,240 --> 01:04:14,320 Speaker 3: all collapsed and in the old days, you know, you 1013 01:04:14,400 --> 01:04:16,840 Speaker 3: and I would know each other still because we both 1014 01:04:16,920 --> 01:04:19,000 Speaker 3: live here in New York and we both are in 1015 01:04:19,080 --> 01:04:23,920 Speaker 3: the same business. But other than that, like prior to 1016 01:04:24,160 --> 01:04:27,560 Speaker 3: the Internet, prior to what I call the human Colossus, 1017 01:04:27,800 --> 01:04:32,960 Speaker 3: we couldn't find those geniuses elsewhere. We can now, and 1018 01:04:33,400 --> 01:04:37,920 Speaker 3: I believe that it is absolutely imperative to show the 1019 01:04:37,960 --> 01:04:42,240 Speaker 3: world that there are a ton of brilliant people in 1020 01:04:42,320 --> 01:04:46,320 Speaker 3: this world, many of them young, who don't have an 1021 01:04:46,360 --> 01:04:50,720 Speaker 3: opportunity to demonstrate what they have to offer to the world. 1022 01:04:51,240 --> 01:04:54,960 Speaker 3: Now we can find and more importantly, fund them. And 1023 01:04:55,040 --> 01:04:58,920 Speaker 3: the way we do it is it's totally no strings funding. 1024 01:04:59,240 --> 01:05:02,320 Speaker 3: So if you're a fellow, you get one hundred thousand 1025 01:05:02,320 --> 01:05:05,520 Speaker 3: dollars over a one year period to work on your project. 1026 01:05:05,840 --> 01:05:08,360 Speaker 3: If you're a grantee, you get ten thousand. We have 1027 01:05:08,400 --> 01:05:14,120 Speaker 3: obviously many more grantees than we have fellows, but just 1028 01:05:14,240 --> 01:05:18,840 Speaker 3: the blossoming of the way the groups work together. Like 1029 01:05:19,040 --> 01:05:22,320 Speaker 3: I thought that it would take us at least five 1030 01:05:22,400 --> 01:05:27,040 Speaker 3: years to build like a really cool network of super smart, 1031 01:05:27,120 --> 01:05:31,800 Speaker 3: switched on people, it's already happened. We have we have 1032 01:05:32,280 --> 01:05:36,360 Speaker 3: in person meetings once a year, and the last one 1033 01:05:36,400 --> 01:05:39,320 Speaker 3: we had I'll just give you a quick example. We 1034 01:05:39,680 --> 01:05:42,720 Speaker 3: have a scientist who is developing an in home way 1035 01:05:42,760 --> 01:05:47,240 Speaker 3: to test your babies poop to make sure that it's okay. 1036 01:05:48,440 --> 01:05:52,200 Speaker 3: She had no idea how to market this. Another fellow 1037 01:05:52,280 --> 01:05:55,320 Speaker 3: was sitting right next to her. He's a writer, he's 1038 01:05:55,360 --> 01:05:59,160 Speaker 3: a thinker, and he knows all about this, and literally, 1039 01:06:00,120 --> 01:06:02,200 Speaker 3: or the course of an hour and a half, he 1040 01:06:02,320 --> 01:06:07,520 Speaker 3: gave her a completely different marketing plan that she adored. 1041 01:06:07,560 --> 01:06:10,280 Speaker 3: She came over to me and she said, I can't 1042 01:06:10,320 --> 01:06:13,800 Speaker 3: believe that in an hour and a half he totally 1043 01:06:13,880 --> 01:06:15,600 Speaker 3: changed the way I'm going to bring this to market. 1044 01:06:15,840 --> 01:06:16,560 Speaker 2: Huh. 1045 01:06:16,600 --> 01:06:21,880 Speaker 3: So the cross polonization and the synthesis of these great 1046 01:06:21,920 --> 01:06:25,959 Speaker 3: minds is really a thing to behold. I'm just very, 1047 01:06:26,080 --> 01:06:27,680 Speaker 3: very excited about what's coming out. 1048 01:06:27,960 --> 01:06:30,760 Speaker 2: And before we get to our favorite questions, I want 1049 01:06:30,800 --> 01:06:32,400 Speaker 2: to throw you a curveball. 1050 01:06:32,800 --> 01:06:33,320 Speaker 3: Curveball. 1051 01:06:33,600 --> 01:06:38,080 Speaker 2: So, since we first met back in a CNBC green 1052 01:06:38,160 --> 01:06:41,960 Speaker 2: room in the early two thousands, so a few decades ago, 1053 01:06:42,880 --> 01:06:46,880 Speaker 2: you've had a fairly unique perch on the world of 1054 01:06:47,040 --> 01:06:53,080 Speaker 2: finance and investing in asset management. How has financial media 1055 01:06:53,960 --> 01:06:57,960 Speaker 2: and asset management changed over the course of your career. 1056 01:06:58,360 --> 01:07:03,000 Speaker 3: Well, at the beginning of my career, kind of squawk 1057 01:07:03,040 --> 01:07:07,440 Speaker 3: box on CNBC was the gold standard and the format 1058 01:07:07,520 --> 01:07:10,680 Speaker 3: they used at that time. I used to co host 1059 01:07:10,680 --> 01:07:12,080 Speaker 3: with Marcain's All the Time. 1060 01:07:12,120 --> 01:07:13,080 Speaker 2: I've done a few times. 1061 01:07:13,120 --> 01:07:17,800 Speaker 3: Back then it was a three hour program in which 1062 01:07:18,000 --> 01:07:21,880 Speaker 3: the portfolio manager or these strategists that we were talking to, 1063 01:07:22,560 --> 01:07:28,640 Speaker 3: was given like twenty minutes to actually articulate their thesis 1064 01:07:28,680 --> 01:07:32,040 Speaker 3: about why they were bullish or bearish, why they liked 1065 01:07:32,040 --> 01:07:35,880 Speaker 3: this particular group or that particular group. So one of 1066 01:07:35,920 --> 01:07:40,200 Speaker 3: the things that I saw happening when that changed was 1067 01:07:41,200 --> 01:07:47,200 Speaker 3: we were not giving the audience like that kind of treatment, 1068 01:07:47,240 --> 01:07:50,919 Speaker 3: which is really really incredible treatment. It was a three 1069 01:07:51,000 --> 01:07:54,240 Speaker 3: hour period that gave you enough time to actually talk 1070 01:07:54,320 --> 01:07:59,000 Speaker 3: things out. Now what's happened. Podcasts like yours really have 1071 01:07:59,120 --> 01:08:04,040 Speaker 3: come along and you've replaced that aspect, And so you know, 1072 01:08:04,160 --> 01:08:09,280 Speaker 3: I would bemoan when I saw that happening with Squawk especially, Oh, 1073 01:08:09,360 --> 01:08:11,800 Speaker 3: I would really wish that they could return to the 1074 01:08:11,840 --> 01:08:15,640 Speaker 3: old format. But then you and many many other my 1075 01:08:15,800 --> 01:08:19,759 Speaker 3: son with as absolutely came in and filled the void. 1076 01:08:20,160 --> 01:08:25,360 Speaker 3: So I think what investors are able to get access 1077 01:08:25,439 --> 01:08:30,360 Speaker 3: to now is just it. Dwarfs are the early days 1078 01:08:30,360 --> 01:08:33,080 Speaker 3: when you and I met in that green room. They 1079 01:08:33,160 --> 01:08:36,720 Speaker 3: have so many podcasts they can choose from the can 1080 01:08:37,000 --> 01:08:40,960 Speaker 3: they can still watch financial media. Then there's the YouTube people. 1081 01:08:42,080 --> 01:08:47,000 Speaker 3: But like everything, you've got to aggressively curate somebody like you. 1082 01:08:47,000 --> 01:08:49,080 Speaker 3: You know, you're way up here and you're kind of 1083 01:08:49,120 --> 01:08:52,400 Speaker 3: the gold standard. But how many shows have you done? 1084 01:08:52,560 --> 01:08:54,799 Speaker 3: You you have proof of work. 1085 01:08:55,240 --> 01:08:58,599 Speaker 2: I'll tell you a funny story. So we're July will 1086 01:08:58,600 --> 01:09:03,680 Speaker 2: be an years. It's five hundred and fifty shows. The 1087 01:09:04,000 --> 01:09:06,360 Speaker 2: Origin story. I don't know if I ever told this 1088 01:09:06,600 --> 01:09:10,160 Speaker 2: on my own podcast. I'm pretty sure i've told it elsewhere. 1089 01:09:10,479 --> 01:09:15,439 Speaker 2: It's coming back from a conference in Vancouver, Canada, and 1090 01:09:15,520 --> 01:09:18,040 Speaker 2: I had to either change planes in Chicago or Montreal. 1091 01:09:18,120 --> 01:09:21,759 Speaker 2: I and remember coming back to New York and I'm 1092 01:09:21,880 --> 01:09:24,559 Speaker 2: in the lounge and I want to say it was 1093 01:09:24,600 --> 01:09:30,120 Speaker 2: CNBC and they were interviewing Bill Ackman. I could be wrong. 1094 01:09:30,160 --> 01:09:32,360 Speaker 2: Maybe it was Einhorn. I don't remember, but it was 1095 01:09:32,880 --> 01:09:36,479 Speaker 2: a fund manager like that who back then was not 1096 01:09:36,800 --> 01:09:38,800 Speaker 2: There's no Twitter, they weren't doing a lot of TV. 1097 01:09:39,520 --> 01:09:44,840 Speaker 2: They like, you really don't go on TV unless you 1098 01:09:45,479 --> 01:09:49,040 Speaker 2: were marketing or had a really good quarter. And I 1099 01:09:49,400 --> 01:09:52,920 Speaker 2: just remember hearing the worst like it was a five 1100 01:09:52,960 --> 01:09:55,439 Speaker 2: minute hit, not a twenty minute hit. That's right, And 1101 01:09:55,479 --> 01:09:58,679 Speaker 2: when you have five minutes, it's what's your favorite stocks, 1102 01:09:58,720 --> 01:10:00,519 Speaker 2: when the head gonna cut, where the dew going to 1103 01:10:00,560 --> 01:10:03,280 Speaker 2: be next year? Thanks for coming by, and the moment 1104 01:10:03,320 --> 01:10:06,639 Speaker 2: that guy walks out of the building. Those answers are stale. 1105 01:10:06,720 --> 01:10:11,000 Speaker 2: And so I was flying back after you changed planes. 1106 01:10:11,040 --> 01:10:13,600 Speaker 2: I bumped into a friend and I was kind of 1107 01:10:13,640 --> 01:10:16,960 Speaker 2: like grinding my teeth and he's like, what's on your mind? 1108 01:10:17,000 --> 01:10:20,160 Speaker 2: You look like you're annoyed, and I relate the story, 1109 01:10:20,720 --> 01:10:24,000 Speaker 2: and he said, what questions would you ask? And the 1110 01:10:24,120 --> 01:10:27,880 Speaker 2: questions we're about to ask I'm about to ask you 1111 01:10:28,560 --> 01:10:31,280 Speaker 2: those were some of the questions. Who are you? How'd 1112 01:10:31,280 --> 01:10:34,880 Speaker 2: you get that way? What are you reading? Who your mentors? 1113 01:10:34,960 --> 01:10:38,200 Speaker 2: How did you develop your philosophy? If you were giving 1114 01:10:38,200 --> 01:10:40,439 Speaker 2: me advice as a college grad, what would you tell 1115 01:10:40,479 --> 01:10:42,439 Speaker 2: me if I wanted to go, like just off the 1116 01:10:42,479 --> 01:10:46,800 Speaker 2: top of my head, sure, just because I wanted the 1117 01:10:46,840 --> 01:10:49,759 Speaker 2: person to have to use the word you used earlier, 1118 01:10:49,840 --> 01:10:55,080 Speaker 2: agency and control over the story, but also express what 1119 01:10:55,120 --> 01:10:59,160 Speaker 2: they've learned over the decade exactly, and thirty seconds doesn't 1120 01:10:59,200 --> 01:11:02,840 Speaker 2: give you that. So on that note, let's let's jump 1121 01:11:02,920 --> 01:11:07,160 Speaker 2: to our speed rounds, to our favorite questions that we 1122 01:11:07,320 --> 01:11:09,360 Speaker 2: ask all of our guests. I think this is probably 1123 01:11:09,400 --> 01:11:12,040 Speaker 2: the third or fourth time I've had you do these. 1124 01:11:12,120 --> 01:11:13,639 Speaker 3: I hope I don't give answer. 1125 01:11:13,720 --> 01:11:16,000 Speaker 2: Hey, listen, We'll have AI go through it and find 1126 01:11:16,040 --> 01:11:18,439 Speaker 2: out how you're how you're thinking has evolved. 1127 01:11:18,520 --> 01:11:19,439 Speaker 3: Let's there we go. 1128 01:11:19,520 --> 01:11:23,920 Speaker 2: I love that, right, So starting with what's keeping you 1129 01:11:24,080 --> 01:11:26,600 Speaker 2: entertain these days? What are you watching or listening to? 1130 01:11:27,000 --> 01:11:27,160 Speaker 1: So? 1131 01:11:27,920 --> 01:11:32,960 Speaker 3: Uh, mostly listening to the normal group of podcasts that 1132 01:11:33,200 --> 01:11:36,040 Speaker 3: you would yours, my son's, my own. 1133 01:11:37,240 --> 01:11:40,920 Speaker 2: But do you find listening to your own is a 1134 01:11:41,360 --> 01:11:44,400 Speaker 2: challenge in that it sucks up time that you can't 1135 01:11:44,400 --> 01:11:48,200 Speaker 2: listen to others, or you don't want to listen to 1136 01:11:48,240 --> 01:11:50,000 Speaker 2: somebody you're going to interview and you don't want someone 1137 01:11:50,040 --> 01:11:50,759 Speaker 2: else's questions. 1138 01:11:50,800 --> 01:11:55,200 Speaker 3: So my dirty little secret is that I very very 1139 01:11:56,160 --> 01:11:59,840 Speaker 3: seldomly listen to my own. I do read the transcripts 1140 01:12:00,560 --> 01:12:02,559 Speaker 3: just to make sure, Oh I really screwed that up. 1141 01:12:02,600 --> 01:12:03,160 Speaker 3: I got to fix that. 1142 01:12:03,280 --> 01:12:05,040 Speaker 2: Transcripts don't come across the same way. 1143 01:12:05,200 --> 01:12:08,000 Speaker 3: I know, I know, I know, but I prefer to 1144 01:12:08,040 --> 01:12:11,639 Speaker 3: give my active listening time to like your podcast and 1145 01:12:11,640 --> 01:12:16,599 Speaker 3: and Patrick's. In terms of reading, I continue to read 1146 01:12:17,120 --> 01:12:21,280 Speaker 3: very very broadly My favorite, uh sort of literary fiction 1147 01:12:21,360 --> 01:12:24,960 Speaker 3: author is David Mitchell, who wrote Cloud Atlas. Oh really, 1148 01:12:25,680 --> 01:12:26,519 Speaker 3: and I've. 1149 01:12:26,320 --> 01:12:28,200 Speaker 2: Started Reade into a movie. Yeah. 1150 01:12:28,280 --> 01:12:33,439 Speaker 3: Yeah, the book's much better than the movie. And I 1151 01:12:33,479 --> 01:12:34,920 Speaker 3: love Howard Bloom's work. 1152 01:12:35,439 --> 01:12:38,000 Speaker 2: You know, the He's Closing of the American Mind. 1153 01:12:38,080 --> 01:12:42,320 Speaker 3: No, no different guy, sounds like right. Howard is a 1154 01:12:42,479 --> 01:12:47,680 Speaker 3: very fun, eccentric genius who sort of started life as 1155 01:12:47,720 --> 01:12:50,439 Speaker 3: a scientist and now takes all of what he learned 1156 01:12:50,479 --> 01:12:53,519 Speaker 3: there and applies it to the social world or the 1157 01:12:53,520 --> 01:12:54,479 Speaker 3: business world. 1158 01:12:54,320 --> 01:12:56,920 Speaker 2: Closing of the American Mind, entertaining ourselves. 1159 01:12:57,479 --> 01:13:02,120 Speaker 3: One of his would be the Lucifer principle, about how 1160 01:13:02,280 --> 01:13:06,360 Speaker 3: all of our evolutionary things that are driving a lot 1161 01:13:06,400 --> 01:13:12,160 Speaker 3: of our actions have profound implications for markets, for societies, 1162 01:13:12,280 --> 01:13:15,479 Speaker 3: for all of these things. And like, he's got a 1163 01:13:15,479 --> 01:13:22,240 Speaker 3: great book caming Reimagining the Beast where he talks about capitalism, saying, hey, 1164 01:13:22,280 --> 01:13:26,280 Speaker 3: capitalism is hands down the winner, but we can still 1165 01:13:26,439 --> 01:13:30,000 Speaker 3: improve it, and we should improve it. And here's how 1166 01:13:30,280 --> 01:13:35,599 Speaker 3: I think we should. So love his work. Read pretty 1167 01:13:35,680 --> 01:13:38,559 Speaker 3: much any paper I can get my hands on having 1168 01:13:38,640 --> 01:13:43,559 Speaker 3: to do with advances in AI and and that sort 1169 01:13:43,600 --> 01:13:47,120 Speaker 3: of thing. For fun. I just saw the new Bob 1170 01:13:47,200 --> 01:13:54,160 Speaker 3: Dylan movie. Loved it and Complete Unknown, And I also 1171 01:13:54,360 --> 01:13:58,519 Speaker 3: love the way Timothy Challow may the lead in that. 1172 01:13:59,040 --> 01:14:01,920 Speaker 3: I loved his speech when he got up and said, 1173 01:14:01,920 --> 01:14:05,240 Speaker 3: you know what, I could say, oh shucks, and I'm nothing, 1174 01:14:05,560 --> 01:14:08,440 Speaker 3: but I want to tell you something. I am aspiring 1175 01:14:08,560 --> 01:14:11,960 Speaker 3: to greatness. I want to be great. And I love 1176 01:14:12,120 --> 01:14:15,599 Speaker 3: actually seeing the younger generation start saying things like that, 1177 01:14:15,760 --> 01:14:19,320 Speaker 3: because it's so for so often, you know, we we 1178 01:14:19,800 --> 01:14:25,200 Speaker 3: you know, wasn't really anything. Come on, false humility, false humility, 1179 01:14:25,280 --> 01:14:29,479 Speaker 3: just like it stands out, doesn't it jar when you 1180 01:14:29,560 --> 01:14:32,040 Speaker 3: hear it? And it's like when I heard him give 1181 01:14:32,080 --> 01:14:33,000 Speaker 3: that speech, I'm. 1182 01:14:32,840 --> 01:14:33,760 Speaker 2: Like, right on. 1183 01:14:34,200 --> 01:14:37,479 Speaker 3: That's where I love hearing from a young actor or 1184 01:14:37,520 --> 01:14:41,080 Speaker 3: a writer or whatever. I Hey, I aspire to this. 1185 01:14:41,520 --> 01:14:44,920 Speaker 2: Don't we all aspire to greatness? Or we should, like 1186 01:14:44,960 --> 01:14:49,719 Speaker 2: you get one run, make it make it worth. 1187 01:14:49,520 --> 01:14:52,439 Speaker 3: Something, make it worthwhile. And so I was very happy 1188 01:14:52,479 --> 01:14:56,200 Speaker 3: to see that again just for total fun. I love 1189 01:14:56,280 --> 01:15:00,400 Speaker 3: Billy Bob Thornton. So we really enjoyed Land. Man. 1190 01:15:01,240 --> 01:15:03,360 Speaker 2: You know, you're like the third or fourth person who 1191 01:15:03,400 --> 01:15:05,280 Speaker 2: told me how much they love that, sir. 1192 01:15:05,520 --> 01:15:10,240 Speaker 3: It is so much. It's just fun and so You're 1193 01:15:10,240 --> 01:15:13,240 Speaker 3: probably not gonna learn a lot by watching it. Other 1194 01:15:13,360 --> 01:15:16,559 Speaker 3: than that Billie Bob Thornton choose up every scene that 1195 01:15:16,600 --> 01:15:19,040 Speaker 3: he appears in. He's such a good actor. 1196 01:15:19,000 --> 01:15:22,000 Speaker 2: Always is every time I see him me too. He's 1197 01:15:22,040 --> 01:15:25,880 Speaker 2: a delight. You know. You have such an interesting background. 1198 01:15:26,560 --> 01:15:30,759 Speaker 2: I'm curious if you had any mentors help shape your career. 1199 01:15:31,400 --> 01:15:35,720 Speaker 3: I did. I had a gentleman who was when I 1200 01:15:35,760 --> 01:15:39,200 Speaker 3: was very, very young. I'm not gonna mention his name 1201 01:15:39,320 --> 01:15:44,559 Speaker 3: because some of his kids might be listening, but we'll 1202 01:15:44,600 --> 01:15:48,920 Speaker 3: go with Jim. He was also a Jim and he 1203 01:15:49,000 --> 01:15:53,519 Speaker 3: probably did more for me when I was young and 1204 01:15:53,560 --> 01:15:59,360 Speaker 3: filled with you know, vinegar and very definitive beliefs. And 1205 01:15:59,720 --> 01:16:02,640 Speaker 3: I'll tell you all, I'm going to proselytize this is 1206 01:16:02,680 --> 01:16:05,519 Speaker 3: the way to do it. And he was really really 1207 01:16:05,560 --> 01:16:09,080 Speaker 3: good at saying, Uh, Jim, you might want to take 1208 01:16:09,120 --> 01:16:11,719 Speaker 3: that a step back, because what do you really want? 1209 01:16:12,160 --> 01:16:15,160 Speaker 3: I want people to know about this, Okay, but what's 1210 01:16:15,240 --> 01:16:19,559 Speaker 3: the broader implication here? Process over outcome? Okay, Well, why 1211 01:16:19,560 --> 01:16:21,760 Speaker 3: did you talk a little bit more about that? Why 1212 01:16:21,760 --> 01:16:24,320 Speaker 3: don't you talk about the way that people can actually 1213 01:16:24,479 --> 01:16:27,920 Speaker 3: take what you're saying to them and make them useful 1214 01:16:27,960 --> 01:16:32,639 Speaker 3: in their own life. So he was an amazing mentor 1215 01:16:32,720 --> 01:16:36,679 Speaker 3: to me because he was very patient, wicked sense of humor, 1216 01:16:38,240 --> 01:16:42,160 Speaker 3: and always good at reminding me that you might want 1217 01:16:42,200 --> 01:16:43,639 Speaker 3: to take it back an ouch or two. 1218 01:16:45,200 --> 01:16:48,599 Speaker 2: That's great. Let's you mention a few books, any other 1219 01:16:48,640 --> 01:16:50,840 Speaker 2: favorites you want to mention before we get to our 1220 01:16:51,560 --> 01:16:53,360 Speaker 2: favorite questions. 1221 01:16:53,240 --> 01:16:54,720 Speaker 1: The the what? 1222 01:16:55,040 --> 01:16:59,880 Speaker 3: Let me reference our infinite books. We have a list 1223 01:17:00,160 --> 01:17:02,599 Speaker 3: that you can get anywhere. You can go to Twitter, 1224 01:17:02,680 --> 01:17:05,519 Speaker 3: you can go to our substack, and it's kind of 1225 01:17:05,560 --> 01:17:08,720 Speaker 3: our seminal books, you know, books like the Beginning of 1226 01:17:08,760 --> 01:17:12,919 Speaker 3: Infinity by David Deutsch I think is a masterpiece. Beginning 1227 01:17:12,920 --> 01:17:16,840 Speaker 3: of Infinitinity by David Deutsch, who's a quantum physicist in 1228 01:17:16,880 --> 01:17:21,040 Speaker 3: the UK. I love all of his work, but I 1229 01:17:21,080 --> 01:17:25,440 Speaker 3: also think people should be reading things like my perennially 1230 01:17:25,560 --> 01:17:30,439 Speaker 3: read The Dowdy Jing by Lautsu. It packs a wallup man, 1231 01:17:30,479 --> 01:17:32,880 Speaker 3: because you can read the whole thing in an hour. 1232 01:17:33,520 --> 01:17:35,519 Speaker 3: But I used to joke, you know, I started reading 1233 01:17:35,520 --> 01:17:38,320 Speaker 3: that when I was eighteen, and I read it every year, 1234 01:17:38,600 --> 01:17:41,920 Speaker 3: sometimes multiple times every year, and I finally started to 1235 01:17:41,960 --> 01:17:43,719 Speaker 3: understand it when I was about fifty five. 1236 01:17:44,600 --> 01:17:46,439 Speaker 2: I was gonna say it's a different book each time 1237 01:17:46,439 --> 01:17:47,760 Speaker 2: you read it. It really is. 1238 01:17:47,920 --> 01:17:50,680 Speaker 3: It's like heraklitis. You know, no man steps in the 1239 01:17:50,720 --> 01:17:54,600 Speaker 3: same river twice because it's not the same man and 1240 01:17:54,640 --> 01:17:55,760 Speaker 3: it's not the same river. 1241 01:17:55,960 --> 01:17:58,880 Speaker 2: Absolutely, all right. Our final two questions that we ask 1242 01:17:59,000 --> 01:18:02,120 Speaker 2: all of our guests what sort of advice would you 1243 01:18:02,200 --> 01:18:05,960 Speaker 2: give to a recent college grad interested in a career 1244 01:18:06,600 --> 01:18:11,679 Speaker 2: in either investing, quantitative analytics, or venture capital. 1245 01:18:12,560 --> 01:18:17,360 Speaker 3: Understand the leverage that you get from all of the 1246 01:18:17,439 --> 01:18:24,280 Speaker 3: new AI tools. It gives you several advantages. The older 1247 01:18:24,360 --> 01:18:30,960 Speaker 3: people on those desks might not be rapidly adopting those tools. 1248 01:18:31,800 --> 01:18:36,280 Speaker 3: And if you walk into a job interview with some 1249 01:18:36,600 --> 01:18:40,080 Speaker 3: mastery of them, what they're doing in terms of what 1250 01:18:40,120 --> 01:18:45,880 Speaker 3: they can uncover for VC, for traditional long only or 1251 01:18:46,120 --> 01:18:52,719 Speaker 3: long short management is staggering. Get a deep domain knowledge 1252 01:18:52,760 --> 01:18:57,599 Speaker 3: there as it fits into your particular passion, be it 1253 01:18:57,800 --> 01:19:02,160 Speaker 3: investing or an analysis, etc. But that would be my 1254 01:19:02,400 --> 01:19:05,120 Speaker 3: number one piece of advice. 1255 01:19:05,280 --> 01:19:08,120 Speaker 2: Wow, And our final question, what do you know about 1256 01:19:08,160 --> 01:19:11,400 Speaker 2: the world of investing today that would have been helpful 1257 01:19:11,880 --> 01:19:14,639 Speaker 2: back in the nineteen nineties when you were first starting out. 1258 01:19:15,840 --> 01:19:24,120 Speaker 3: People don't change, markets change, And when I really really 1259 01:19:24,160 --> 01:19:29,600 Speaker 3: came to understand that was after actually the Great Financial Crisis. 1260 01:19:30,880 --> 01:19:34,439 Speaker 3: I went through the crash in nineteen eighty seven, I 1261 01:19:34,479 --> 01:19:38,200 Speaker 3: went through the other bear markets, but I didn't really 1262 01:19:38,439 --> 01:19:45,160 Speaker 3: lock in on the fact that markets change millisecond by millisecond, 1263 01:19:45,640 --> 01:19:52,280 Speaker 3: human behavior barely budgees millennia by millennia. Arbitraging human nature 1264 01:19:52,560 --> 01:19:58,559 Speaker 3: is the final moat. Arbitraging human nature is the final moat. 1265 01:19:59,080 --> 01:20:02,400 Speaker 3: That's fantastic place to end it. Jim, thank you so 1266 01:20:02,560 --> 01:20:05,640 Speaker 3: much for being so generous with your time and for 1267 01:20:05,880 --> 01:20:12,040 Speaker 3: being just such a great colleague, mentor source of wisdom. 1268 01:20:12,840 --> 01:20:16,439 Speaker 3: Like it's been my privilege to know you my whole career. 1269 01:20:17,400 --> 01:20:19,519 Speaker 2: I remember, I want to say it was like the 1270 01:20:19,600 --> 01:20:23,480 Speaker 2: late two thousands, sitting at an outdoor on a Starbucks. 1271 01:20:24,400 --> 01:20:27,720 Speaker 2: I remember one of my well don't we know each other? 1272 01:20:28,479 --> 01:20:31,479 Speaker 2: And it was it was just like one of those 1273 01:20:31,560 --> 01:20:36,799 Speaker 2: small world moments. And you've always been just so thoughtful, 1274 01:20:36,880 --> 01:20:43,120 Speaker 2: so inspiring, and your insights just I know so many 1275 01:20:43,120 --> 01:20:48,120 Speaker 2: people you've had such a positive impact on. It's just 1276 01:20:48,160 --> 01:20:49,519 Speaker 2: a delight and a pleasure to. 1277 01:20:49,479 --> 01:20:54,200 Speaker 3: Know you well right back at Youbury. It's been my 1278 01:20:54,320 --> 01:20:56,160 Speaker 3: great pleasure knowing you all of these. 1279 01:20:56,160 --> 01:20:59,880 Speaker 2: Years, so this mutual admiration society has to come to. 1280 01:20:59,840 --> 01:21:01,240 Speaker 3: An It's a bromance. 1281 01:21:03,000 --> 01:21:07,839 Speaker 2: We have been speaking with Jim O'Shaughnessy, founder and CEO 1282 01:21:08,439 --> 01:21:13,200 Speaker 2: of O'shaughnessee Ventures. If you enjoy this conversation, well check 1283 01:21:13,240 --> 01:21:15,759 Speaker 2: out any of the five hundred previous ones we've had 1284 01:21:16,160 --> 01:21:20,080 Speaker 2: over the past ten, almost eleven years. You can find 1285 01:21:20,120 --> 01:21:25,160 Speaker 2: those at iTunes, Spotify, YouTube, Bloomberg, or wherever you find 1286 01:21:25,600 --> 01:21:28,880 Speaker 2: your favorite podcast. Be sure and check out my new book, 1287 01:21:29,160 --> 01:21:33,360 Speaker 2: How Not to Invest The Bad Ideas, numbers and Behaviors 1288 01:21:33,400 --> 01:21:37,479 Speaker 2: that Destroy Wealth, coming wherever you get your favorite books 1289 01:21:37,600 --> 01:21:41,160 Speaker 2: on March eighteenth, twenty twenty five. I would be remiss 1290 01:21:41,160 --> 01:21:43,160 Speaker 2: if I did not thank the crack team that helps 1291 01:21:43,160 --> 01:21:48,839 Speaker 2: put these conversations together. Anna Luke is my producer, Meredith 1292 01:21:48,840 --> 01:21:53,120 Speaker 2: Frank is my audio engineer. Sage Bauman is the head 1293 01:21:53,200 --> 01:21:57,760 Speaker 2: of podcasts at Bloomberg. Sean Russo is my researcher. I'm 1294 01:21:57,800 --> 01:22:02,160 Speaker 2: Barry Rutults. You've been listening a Master's in Business on 1295 01:22:02,320 --> 01:22:03,720 Speaker 2: Bloomberg Radio.