WEBVTT - The Inventor who Almost Ended the World (Classic)

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<v Speaker 1>Pushkin.

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<v Speaker 2>Thomas Midgley Junior was born on College Hill in Beaver Falls, Pennsylvania,

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<v Speaker 2>May eighteenth, eighteen eighty nine. His father, Thomas Midgley Senior,

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<v Speaker 2>was a prolific inventor in a variety of fields, but

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<v Speaker 2>notably that of automobile times and his mother.

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<v Speaker 1>A eulogy for an inventor, a hero of industrial science

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<v Speaker 1>who changed the world, and who died tragically young, aged

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<v Speaker 1>just fifty five. Thomas Midgley Junior studied mechanical engineering, but

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<v Speaker 1>he was just as fascinated by chemistry. As a young

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<v Speaker 1>researcher employed by General Motors, Midgley took to carrying a

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<v Speaker 1>copy of the Periodic Table around in his pocket to

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<v Speaker 1>inform his quest for new ideas. By the end of

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<v Speaker 1>his life, Midgley had accumulated over one hundred patents. We're

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<v Speaker 1>going to hear about three of his inventions.

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<v Speaker 2>In nineteen sixteen, Midgley became a member of our research

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<v Speaker 2>staff and began then his long association with me and

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<v Speaker 2>his remarkably productive career in research.

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<v Speaker 1>The eulogist is Charles Boss Kettering, himself an inventor of

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<v Speaker 1>some renown. Kettering was Thomas Midgley's boss in the General

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<v Speaker 1>Motors Research department. He went on to become a lifelong friend, mentor,

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<v Speaker 1>and business associate as the two men built lucrative careers

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<v Speaker 1>with General Motors and the DuPont Corporation.

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<v Speaker 2>What do you want me to do next?

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<v Speaker 3>Boss?

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<v Speaker 2>That simple question and the answer to it turned out

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<v Speaker 2>to be the beginning of a great adventure in the

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<v Speaker 2>life of a most versatile man.

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<v Speaker 1>Versatile Indeed, the brain children of Thomas Midgley touched many

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<v Speaker 1>areas of life. Life. This pudgy, bespectacled inventor seemed to

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<v Speaker 1>personify the mid twentieth century ideal of progress, as summed

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<v Speaker 1>up by DuPont in their famous nineteen thirties advertising slogan

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<v Speaker 1>better things for better living, living through chemistry Hemistry. In

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<v Speaker 1>his eulogy, Boss Kettering runs through Midgley's long list of accomplishments.

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<v Speaker 1>President of the American Chemical Society, winner of the Nichols Medal,

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<v Speaker 1>the Perkin Medal, the Priestly Medal, the Willard Gibbs Medal,

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<v Speaker 1>the Longstreth Medal, honorary doctorates from the College of Wooster

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<v Speaker 1>and the Ohio State University. Kettering quotes the citation from

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<v Speaker 1>Ohio State.

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<v Speaker 2>Midgley contributed so greatly to more pleasant and efficient living.

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<v Speaker 2>He has made science a liberator, and we rejoice with

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<v Speaker 2>him at the satisfactions that must be his In seeing

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<v Speaker 2>the fruits of his labor, Asterity will acknowledge their permanent value.

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<v Speaker 1>Posterity alas, was not as kind to Midgley as his

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<v Speaker 1>many admirers had expected, but they were absolutely right to

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<v Speaker 1>say that he would change the world. He did, he

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<v Speaker 1>made it much much worse. I'm Tim Harford and you're

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<v Speaker 1>listening to cautionary tales?

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<v Speaker 2>What do you want me to do? An next bus?

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<v Speaker 1>One day, when Thomas Midgley asked that question of Charles Kettering,

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<v Speaker 1>the boss had a problem he wanted Midgley to solve.

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<v Speaker 1>The problem had to do with refrigeration. At the time,

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<v Speaker 1>people didn't have fridges at home. It was too dangerous.

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<v Speaker 1>The chemicals you needed for the cooling coils were either

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<v Speaker 1>toxic or flammable, so refrigeration was mainly used in industrial

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<v Speaker 1>settings by trained personnel. Even then, accidents were common. Kettering

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<v Speaker 1>wanted Midgley to invent away to cool things safely. Midgley

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<v Speaker 1>took the periodic table out of his pocket. He soon

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<v Speaker 1>zeroed in on fluorine as a promising element for creating

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<v Speaker 1>a compound that might have the right properties. As Kettering's

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<v Speaker 1>eulogy recalls.

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<v Speaker 2>He and his helpers prepared such a compound, dichloridy fluoromethane.

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<v Speaker 2>It proved to have just the properties required. It is

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<v Speaker 2>highly stable, non inflammable, and altogether without harmful effects on

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<v Speaker 2>man or animals.

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<v Speaker 1>Dichloro difluoromethane it did seem to be all together without

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<v Speaker 1>harmful effects. Midgeley tested this by replacing all the nitrogen

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<v Speaker 1>in air with dichlorodifluoromethane and seeing what happened to animals

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<v Speaker 1>who breathed it in. Happily, for the animals, they were

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<v Speaker 1>completely fine. Midgeley wasn't just an inventor, He was a showman.

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<v Speaker 1>He presented his new product in a dramatic lecture to

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<v Speaker 1>the American Chemical Society. Midgeley lights a candle. He produces

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<v Speaker 1>a container of di chlorodfluoromethane. He sucks it in a long,

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<v Speaker 1>deep gulp, filling his lungs. Then slowly and gently he

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<v Speaker 1>breathes out over the candle. The flame goes out. It's

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<v Speaker 1>a bravura performance. Dichlorodifluoromethane belongs to a class of chemicals

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<v Speaker 1>called CFCs, or chlorofluora carbons. Under Midgley's guidance, General Motors

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<v Speaker 1>and the DuPont Corporation start to produce a whole range

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<v Speaker 1>of CFCs. They give them the trade name free On.

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<v Speaker 1>Thanks to these new non hazardous coolants, people soon had

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<v Speaker 1>refrigerators in their own homes. That was a game changer.

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<v Speaker 1>Food stayed fresh. The housewives of America could spend less

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<v Speaker 1>time endlessly shopping for groceries. Food poisoning was easier to avoid,

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<v Speaker 1>and it wasn't just fridges. Air conditioners too. Even better,

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<v Speaker 1>it soon turned out that CFCs had uses beyond cooling.

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<v Speaker 1>They were ideal for making aerosol sprays, insect repellance, air freshness,

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<v Speaker 1>hair spray deodorance. It was just like DuPont said, better

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<v Speaker 1>things for better living through chemistry. In the summer of

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<v Speaker 1>nineteen seventy three, nearly three decades after Thomas Midgley's untimely death,

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<v Speaker 1>a chemistry professor named Sherwood Roland welcomes a new postdoctoral

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<v Speaker 1>researcher to his team at the University of California, Irvine.

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<v Speaker 1>Mario Molina is from Mexico. He's thirty years old, and

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<v Speaker 1>he needs Professor Roland to give him a project to

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<v Speaker 1>work on. Roland recalls something he heard over coffee at

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<v Speaker 1>a conference the previous year about a precise new way

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<v Speaker 1>of measuring trace gases in the atmosphere, gases like dichlorodifluoromethane.

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<v Speaker 1>It turns out that CFCs are present in the air

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<v Speaker 1>around US at two hundred and thirty parts per trillion.

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<v Speaker 1>That's like detecting a drop of gin in a swimming

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<v Speaker 1>pool of tonic. Roland is intrigued to hear that, not

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<v Speaker 1>because the amount sounds so small to him, but because

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<v Speaker 1>it sounds so big. He knows that it's only a

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<v Speaker 1>few decades since CFCs started to be manufactured on an

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<v Speaker 1>industrial scale, not much more than that dropful can ever

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<v Speaker 1>have been produced. Roland is a radio chemist. He studies

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<v Speaker 1>how particles react and decay. Most chemicals break down in

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<v Speaker 1>the environment sooner or later that CFCs just seemed to

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<v Speaker 1>be hanging around, So he makes a suggestion to Mario Molina,

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<v Speaker 1>why don't you look into CFCs. Molina recalls, we thought

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<v Speaker 1>it would be a nice, interesting academic exercise. We both

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<v Speaker 1>knew that these CFCs were rather stable, so there was

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<v Speaker 1>nothing obvious that would damage them soon after they'd be released.

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<v Speaker 1>That's about as much as I knew at the time.

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<v Speaker 1>If CFCs aren't interacting much with anything in the atmosphere

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<v Speaker 1>close to Earth, Molina reasoned, they'll eventually drift upwards to

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<v Speaker 1>the stratosphere, where the air is thinner. It would take decades,

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<v Speaker 1>but they'd get there. When they did, they'd encounter more

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<v Speaker 1>ultraviolet BE waves from the Sun, and maybe that would

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<v Speaker 1>cause the CFCs to break down. Because UVB waves are

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<v Speaker 1>pretty destructive. They're the main reason why too much sunshine

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<v Speaker 1>can give you skin cancer. In fact, if the Earth

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<v Speaker 1>had no protection from UVB radiation, life on land might

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<v Speaker 1>not be possible. What does protect the Earth the ozone layer.

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<v Speaker 1>Ozone is a gas made from oxygen atoms up in

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<v Speaker 1>the stratosphere. A thin layer of ozone blocks most of

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<v Speaker 1>the Sun's UVB radiation. Mario Molina sat down to work

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<v Speaker 1>out what would happen to a CFC molecule when it

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<v Speaker 1>drifts up to the stratosphere. It would get hit by

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<v Speaker 1>a wave of UVB radiation that would knock off the

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<v Speaker 1>chlorine atom. The chlorine atom would soon meet an ozone molecule.

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<v Speaker 1>When it did, it would split the ozone apart and

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<v Speaker 1>form oxygen and chlorine monoxide instead. But that's not the

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<v Speaker 1>end of the story. Because chlorine monoxide isn't stable. It

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<v Speaker 1>breaks down quickly. That frees up the chlorine atom again

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<v Speaker 1>to take out another ozone molecule, and the cycle repeats,

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<v Speaker 1>chlorine atoms pinballing around the stratosphere, popping ozone as they go.

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<v Speaker 1>Melina was intrigued by this, but not alarmed. After all,

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<v Speaker 1>there weren't that many CFC molecules in the atmosphere. It

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<v Speaker 1>was a drop in a swimming pool. They couldn't possibly

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<v Speaker 1>destroy enough of the ozone layer to cause a problem,

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<v Speaker 1>could they. Molina got the data showing how much CFC

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<v Speaker 1>gas had been produced. He sat down with a pencil,

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<v Speaker 1>paper and a calculator and did the sums. Oh, that

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<v Speaker 1>can't be right. He checked them. He checked them again,

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<v Speaker 1>and again. He checked them a dozen times. That night.

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<v Speaker 1>When he got home, Molina's wife asked how his day

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<v Speaker 1>had been. The work's going well, Molina said, but it

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<v Speaker 1>looks like the end of the world. Cautionary tales will

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<v Speaker 1>be back in a moment. At the University of California, Irvine,

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<v Speaker 1>Maria and Melina tracks down Sherwood Roland and may have

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<v Speaker 1>found something important. Roland checks Molina's sums. He checks them again.

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<v Speaker 1>That can't be right, but it was. The CFCs drifting

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<v Speaker 1>slowly up towards the stratosphere were a ticking time bomb.

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<v Speaker 1>Barely forty years had passed since DuPont started to manufacture

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<v Speaker 1>their CFCs under the free On brand on an industrial scale.

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<v Speaker 1>That wasn't long enough to expect any obvious impacts yet,

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<v Speaker 1>but more and more CFCs were being produced every year.

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<v Speaker 1>If that continued, what might it mean by say, the

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<v Speaker 1>middle of the twenty first century. Molina and Roland calculated

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<v Speaker 1>that up to half the ozone layer could disappear. As

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<v Speaker 1>Molina had put it, it looked like the end of

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<v Speaker 1>the world. The two scientists wrote up their research. They

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<v Speaker 1>published it in Nature in the summer of nineteen seventy four,

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<v Speaker 1>and hardly anyone noticed. A few reporters got in touch

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<v Speaker 1>from local newspapers. That was nice, but this wasn't really

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<v Speaker 1>a local story. An executive from DuPont phoned Sherwood Roland, I.

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<v Speaker 3>Read your paper. I was appalled.

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<v Speaker 2>Thanks for getting in touch. It is appalling.

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<v Speaker 3>Throughout your paper. You talk about Freon. Don't you know

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<v Speaker 3>that Freon's are DuPont registered brand name. You need to

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<v Speaker 3>refer to CFC's generically, not Freeon specifically. I have to

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<v Speaker 3>tell you we take this very seriously.

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<v Speaker 2>Uh oh okay.

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<v Speaker 1>Roland and Molina were dispirited. They'd discovered the end of

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<v Speaker 1>the world and nobody cared. They looked for another opportunity

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<v Speaker 1>to get attention. The Annual meeting of the American Chemical

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<v Speaker 1>Society was coming up, the very same event that Thomas

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<v Speaker 1>Midgley had wowed forty four years earlier by filling his

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<v Speaker 1>lungs with die chlorod fluomethane and softly extinguishing a candle.

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<v Speaker 1>Roland and Melina submitted their paper to the annual meeting,

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<v Speaker 1>but lots of papers get submitted, so it's the job

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<v Speaker 1>of the American Chemical Society's news manager to decide which

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<v Speaker 1>papers to publicize. Her name was Dorothy Smith. She decided

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<v Speaker 1>to go big, much to the displeasure of DuPont.

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<v Speaker 3>Hello, I've just seen your press release. You're making a

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<v Speaker 3>big thing of this paper on CFC's and.

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<v Speaker 4>Ozone yes, it seems important.

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<v Speaker 3>We think it's an insignificant story.

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<v Speaker 4>A lot of people are interested.

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<v Speaker 1>Dorothy Smith stood her ground. She put Roland and Melina

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<v Speaker 1>on stage at a press conference, and finally their work

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<v Speaker 1>started to gain some traction. Environmental activists called for a

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<v Speaker 1>ban on CFCs. A few politicians took up the cause,

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<v Speaker 1>but the industry fought back. Yes, the scientific theory seemed sound,

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<v Speaker 1>but that's all it was theory. No ozone depletion has

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<v Speaker 1>ever been detected, despite the most sophisticated analysis. All ozone

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<v Speaker 1>depletion figures to date are computer projections based on a

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<v Speaker 1>series of uncertain assumptions. The initial burst of attention slowly

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<v Speaker 1>began to fade. Roland and Molina kept speaking out that

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<v Speaker 1>fewer and fewer people were bothering to listen. Progress towards

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<v Speaker 1>banning CFC's ground to a halt. It was clear that

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<v Speaker 1>only one thing might reboot the interest of the world's governments,

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<v Speaker 1>hard evidence of damage to the ozone layer. But if

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<v Speaker 1>it took decades for CFCs to drift up to the stratosphere,

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<v Speaker 1>the first ones to be manufactured would only just be

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<v Speaker 1>making it there. Would the evidence come in time to

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<v Speaker 1>avert disaster. We'll pick up the story of CFC's and

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<v Speaker 1>the oz But I promised you three inventions by Thomas Midgley,

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<v Speaker 1>and as we'll see, those three inventions have a theme.

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<v Speaker 1>That theme on anticipated consequences. I mentioned that Thomas Midgley

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<v Speaker 1>died young. How did he die exactly? Bossquttering's eulogy tiptoed

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<v Speaker 1>around that delicate question.

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<v Speaker 2>In the early fall of nineteen forty, Midgley was struck

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<v Speaker 2>by an acute attack of poliomylidis, which deprived him of

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<v Speaker 2>the use of his legs and made him a semi invalid.

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<v Speaker 2>Middley died unexpectedly on November two, nineteen forty four, at

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<v Speaker 2>the age of fifty five.

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<v Speaker 1>Confined to his bed by polio. Midgley had applied his

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<v Speaker 1>inventive mind to devising a series of pulleys and ropes

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<v Speaker 1>by which he could move himself around. He died unexpectedly

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<v Speaker 1>when a rope in this device got wrapped around his

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<v Speaker 1>neck and strangled him. So one of Mitchelly's inventions had

0:17:14.770 --> 0:17:18.130
<v Speaker 1>ended up killing him, and another was going to destroy

0:17:18.170 --> 0:17:21.890
<v Speaker 1>the ozone layer and fry the planet. It's fair to

0:17:21.930 --> 0:17:27.210
<v Speaker 1>say that unanticipated consequences is the right description for both

0:17:27.290 --> 0:17:33.090
<v Speaker 1>these inventions. The phrase unanticipated consequences was coined a few

0:17:33.250 --> 0:17:37.530
<v Speaker 1>years before Mitchelly's death in a much cited article by

0:17:37.530 --> 0:17:43.130
<v Speaker 1>the great American sociologist Robert K. Murton. That article was

0:17:43.130 --> 0:17:50.770
<v Speaker 1>called The Unanticipated Consequences of Purposive Social Action. Throughout history,

0:17:50.970 --> 0:17:56.650
<v Speaker 1>Merton argued, philosophers have grappled with the idea of unanticipated consequences,

0:17:57.130 --> 0:18:01.130
<v Speaker 1>using various different words to describe it, but nobody had

0:18:01.170 --> 0:18:07.730
<v Speaker 1>thought systematically about how unanticipated consequences come about. Merton set

0:18:07.810 --> 0:18:11.370
<v Speaker 1>himself the task of categorizing all the possible ways in

0:18:11.410 --> 0:18:15.290
<v Speaker 1>which our actions might backfire. Simple error is one way

0:18:15.330 --> 0:18:18.850
<v Speaker 1>we might get unanticipated consequences. We think we know what

0:18:18.890 --> 0:18:23.170
<v Speaker 1>will happen, but we're wrong. Another is what Merton called

0:18:23.450 --> 0:18:28.610
<v Speaker 1>the imperious immediacy of interest. Roughly speaking, we're so keen

0:18:28.690 --> 0:18:31.410
<v Speaker 1>to solve some pressing problem that we don't much care

0:18:31.490 --> 0:18:35.290
<v Speaker 1>what else might happen down the line. And then there's

0:18:35.610 --> 0:18:38.610
<v Speaker 1>ignorance when we don't have the knowledge that would be

0:18:38.690 --> 0:18:43.290
<v Speaker 1>necessary to anticipate what might happen. In some cases, that

0:18:43.410 --> 0:18:46.010
<v Speaker 1>might be because we haven't put in the time and

0:18:46.210 --> 0:18:49.530
<v Speaker 1>energy that would be necessary to get that knowledge, or

0:18:49.610 --> 0:18:52.770
<v Speaker 1>maybe the situation is so novel we can't imagine what

0:18:52.890 --> 0:18:56.250
<v Speaker 1>we might need to know. That's a good description of

0:18:56.250 --> 0:18:59.930
<v Speaker 1>what happened with CFCs. Midgley had tried to get some

0:19:00.090 --> 0:19:05.650
<v Speaker 1>knowledge about potential risks by making animals breathe in dichlorodifluomethane,

0:19:06.250 --> 0:19:10.570
<v Speaker 1>but the interaction with ozone came completely out of the blue.

0:19:10.770 --> 0:19:16.450
<v Speaker 1>This phrase of Robert K. Merton, unanticipated consequences has a twist.

0:19:16.890 --> 0:19:19.610
<v Speaker 1>To find out what it is, we need to turn

0:19:19.690 --> 0:19:25.010
<v Speaker 1>to the third of Thomas Midgley's disastrous brain waves, arguably

0:19:25.530 --> 0:19:30.450
<v Speaker 1>the worst of all. It came again from that fateful question,

0:19:31.370 --> 0:19:35.090
<v Speaker 1>what do you want me to do next? Boss? This time,

0:19:35.370 --> 0:19:40.930
<v Speaker 1>the problem Charles Kettering wanted Midgley to solve was engine knock.

0:19:42.170 --> 0:19:44.650
<v Speaker 1>When you read your car and it sounds like you're

0:19:44.730 --> 0:19:49.210
<v Speaker 1>firing a machine gun. It's not a common sound nowadays,

0:19:49.250 --> 0:19:53.330
<v Speaker 1>but it blighted the lives of early motorists. General motors

0:19:53.370 --> 0:19:56.690
<v Speaker 1>wanted to invent a product that would stop it, but

0:19:56.890 --> 0:20:01.090
<v Speaker 1>nobody even understood why it happened. Thomas Midgley worked it out.

0:20:01.570 --> 0:20:05.250
<v Speaker 1>In an internal combustion engine, A piston in a cylinder

0:20:05.610 --> 0:20:09.690
<v Speaker 1>compresses a mixture of air and fuel until a spark

0:20:09.770 --> 0:20:14.010
<v Speaker 1>plug ignites it. Engine knock happens when the mixture explodes

0:20:14.450 --> 0:20:18.770
<v Speaker 1>before the piston has compressed it fully. It's not just

0:20:18.810 --> 0:20:25.210
<v Speaker 1>an unpleasant noise, it can damage the engine. But where

0:20:25.210 --> 0:20:28.770
<v Speaker 1>would you even start to look for a solution? Ketoing

0:20:28.890 --> 0:20:30.450
<v Speaker 1>and Midgeley talked it over.

0:20:31.370 --> 0:20:34.330
<v Speaker 2>We thought that maybe if the fuel were colored red,

0:20:34.490 --> 0:20:38.170
<v Speaker 2>it would absorb more radiant heat and evaporate more completely,

0:20:38.570 --> 0:20:42.690
<v Speaker 2>thus preventing the rough combustion. This theory came to us then,

0:20:42.890 --> 0:20:44.930
<v Speaker 2>because we both happened to know that the leaves of

0:20:45.010 --> 0:20:48.250
<v Speaker 2>the trailing arbuddhis are red on the back, and that

0:20:48.330 --> 0:20:50.610
<v Speaker 2>they grow and bloom under the snow.

0:20:51.730 --> 0:20:55.050
<v Speaker 1>Midgley went to a chemist's shop and brought iodine. He

0:20:55.130 --> 0:20:58.010
<v Speaker 1>put the iodine in some fuel, which turned it red,

0:20:58.650 --> 0:21:03.210
<v Speaker 1>and he ran the engine no knock. Midgeley and Kettering

0:21:03.370 --> 0:21:06.810
<v Speaker 1>were astonished, But was it really the color red that

0:21:06.930 --> 0:21:10.650
<v Speaker 1>was stopping the knock. Midgeley try other ways of dyeing fuel,

0:21:11.130 --> 0:21:14.970
<v Speaker 1>but with no success. Apparently it wasn't the red color,

0:21:15.330 --> 0:21:18.250
<v Speaker 1>but something else about the iodine. The leaves of the

0:21:18.290 --> 0:21:23.330
<v Speaker 1>trailing arbutus had been a red herring. Midgley then tried

0:21:23.610 --> 0:21:29.090
<v Speaker 1>ethyl iodide, which has iodine but no color. It stopped

0:21:29.090 --> 0:21:35.130
<v Speaker 1>the knock just as well. Unfortunately, it also corroded the engine. Underterreed,

0:21:35.410 --> 0:21:39.050
<v Speaker 1>Midgeley pulled the periodic table from his pocket and began

0:21:39.130 --> 0:21:40.410
<v Speaker 1>to work his way through it.

0:21:41.090 --> 0:21:44.930
<v Speaker 2>Many anti Knoch agents were discovered along the way, compounds

0:21:44.930 --> 0:21:50.530
<v Speaker 2>of iodine, of nitrogen, of phosphorus, of arsenic, of antimony,

0:21:50.890 --> 0:21:56.250
<v Speaker 2>of selenium, of tillurium, But everyone had some limitation or

0:21:56.330 --> 0:21:59.770
<v Speaker 2>shortcoming which prevented it from being used in a practical way.

0:22:00.850 --> 0:22:05.730
<v Speaker 1>Eventually, Thomas Midgley's perseverance paid off. He discovered something that

0:22:05.810 --> 0:22:10.370
<v Speaker 1>he could add to gasoline that would stop engine without

0:22:10.890 --> 0:22:16.370
<v Speaker 1>damaging the engine, tetra ethyl lead. Thomas Midley had invented

0:22:17.010 --> 0:22:23.450
<v Speaker 1>leaded gasoline because of Midgeley's invention. I'm about five iq

0:22:23.770 --> 0:22:27.770
<v Speaker 1>points stupider than I would otherwise have been, and so

0:22:27.850 --> 0:22:30.650
<v Speaker 1>are you if you're around my age or older, because

0:22:30.890 --> 0:22:34.770
<v Speaker 1>you too, will have spent your childhood inhaling fumes of

0:22:34.850 --> 0:22:39.130
<v Speaker 1>leaded gasoline from car exhausts. The air pollution messed up

0:22:39.170 --> 0:22:42.810
<v Speaker 1>brain development for whole generations of kids, and it caused

0:22:42.850 --> 0:22:47.890
<v Speaker 1>cancers and heart disease and strokes. It's estimated that leaded

0:22:47.930 --> 0:22:54.530
<v Speaker 1>gasoline hastened tens of millions of deaths. Leaded gasoline completes

0:22:54.650 --> 0:22:59.570
<v Speaker 1>an astonishing trifector. Thomas Midgley invented a rope and pulley

0:22:59.610 --> 0:23:03.250
<v Speaker 1>device that killed him, an additive for fuel that killed

0:23:03.290 --> 0:23:06.330
<v Speaker 1>lots of other people, and a refrigerant that was on

0:23:06.490 --> 0:23:11.210
<v Speaker 1>course to wipe out life on earth all together. How

0:23:11.450 --> 0:23:23.370
<v Speaker 1>unlucky can one man be? That luck isn't the whole story.

0:23:24.170 --> 0:23:28.130
<v Speaker 1>In the early nineteen eighties, the radio chemist Sherwood Rowland

0:23:28.250 --> 0:23:31.770
<v Speaker 1>and his colleague Mario Molina kept on talking about the

0:23:31.850 --> 0:23:36.370
<v Speaker 1>danger of CFC's to the ozone layer. Nobody wanted to listen.

0:23:36.970 --> 0:23:39.730
<v Speaker 1>Roland became more and more exasperated.

0:23:39.930 --> 0:23:42.250
<v Speaker 2>What's the use of having developed a science well enough

0:23:42.250 --> 0:23:45.850
<v Speaker 2>to make predictions if in the end all we're willing

0:23:45.890 --> 0:23:47.810
<v Speaker 2>to do is stand around and wait for them to

0:23:47.810 --> 0:23:48.850
<v Speaker 2>come true.

0:23:48.930 --> 0:23:52.810
<v Speaker 1>The predictions, however, were all too easy for the industry

0:23:52.850 --> 0:23:58.330
<v Speaker 1>to dismiss. Remember the line from DuPont All ozone depletion

0:23:58.450 --> 0:24:02.610
<v Speaker 1>figures to date are computer projections based on a series

0:24:02.650 --> 0:24:08.290
<v Speaker 1>of uncertain assumptions. Only actual evidence of damage to the

0:24:08.330 --> 0:24:12.410
<v Speaker 1>ozone layer would get CFCs back on the agenda, but

0:24:12.490 --> 0:24:15.690
<v Speaker 1>the evidence would be hard to come by. The first

0:24:15.730 --> 0:24:19.690
<v Speaker 1>CFCs to be produced decades earlier would only just have

0:24:19.770 --> 0:24:23.050
<v Speaker 1>reached the stratosphere. If they were starting to reduce the

0:24:23.130 --> 0:24:26.410
<v Speaker 1>levels of ozone, that might be hard to see for

0:24:26.490 --> 0:24:31.690
<v Speaker 1>a couple of reasons. First, ozone levels fluctuate naturally. Second,

0:24:32.090 --> 0:24:35.050
<v Speaker 1>there are different ways to measure ozone from the ground,

0:24:35.130 --> 0:24:39.570
<v Speaker 1>from satellites, from special instruments tied to helium balloons, which

0:24:39.610 --> 0:24:44.370
<v Speaker 1>were most accurate, No one was entirely sure. Tantalizing hints

0:24:44.370 --> 0:24:49.130
<v Speaker 1>of evidence began to emerge. Some Japanese researchers sent balloons

0:24:49.170 --> 0:24:53.530
<v Speaker 1>to the stratosphere. The ozone readings came back worryingly low

0:24:54.010 --> 0:24:57.130
<v Speaker 1>that you really needed a long term series of data

0:24:57.170 --> 0:25:00.610
<v Speaker 1>points to establish there was a trend. The Japanese team

0:25:00.650 --> 0:25:05.770
<v Speaker 1>didn't have that, but someone else did. For twenty five years,

0:25:06.050 --> 0:25:11.170
<v Speaker 1>an obscure organization called the British Antarctic Survey had been

0:25:11.290 --> 0:25:14.890
<v Speaker 1>toiling away on a shoe string budget, sending researchers to

0:25:14.930 --> 0:25:19.250
<v Speaker 1>a remote outpost in Antarctica to measure all sorts of things.

0:25:19.890 --> 0:25:23.170
<v Speaker 1>They weren't looking for anything in particular, They just liked

0:25:23.170 --> 0:25:26.250
<v Speaker 1>to collect data. In case it ever happened to show

0:25:26.290 --> 0:25:31.890
<v Speaker 1>anything interesting. For twenty five years, it never had. Now,

0:25:32.010 --> 0:25:36.530
<v Speaker 1>in the early nineteen eighties, it did. The ozone measurements

0:25:36.530 --> 0:25:40.370
<v Speaker 1>were all over the place. The researchers suspected that their

0:25:40.410 --> 0:25:44.250
<v Speaker 1>instruments had gone haywire. They send new ones to Antarctica,

0:25:44.690 --> 0:25:48.210
<v Speaker 1>but the data came back the same. At first, it

0:25:48.290 --> 0:25:51.770
<v Speaker 1>seemed random, but when the researchers looked more closely, they

0:25:51.810 --> 0:25:55.330
<v Speaker 1>realized there was a pattern to the unusually low readings,

0:25:55.810 --> 0:26:00.570
<v Speaker 1>a pattern related to the seasons, a pattern that reactions

0:26:00.570 --> 0:26:06.210
<v Speaker 1>with chlorine could plausibly explain. NASA's satellites had also picked

0:26:06.290 --> 0:26:10.930
<v Speaker 1>up some surprisingly low readings over the Antarctic solo. The

0:26:10.970 --> 0:26:16.050
<v Speaker 1>computers had initially thrown them out as obvious anomalies. Now

0:26:16.090 --> 0:26:19.090
<v Speaker 1>it was clear that something was happening. There was still

0:26:19.170 --> 0:26:22.730
<v Speaker 1>room to doubt. Why was it really a chemical reaction

0:26:23.010 --> 0:26:27.930
<v Speaker 1>caused by chlorofluorocarbons, or was it solar activities or wind

0:26:28.850 --> 0:26:32.250
<v Speaker 1>There was only one way to be sure. NASA rushed

0:26:32.250 --> 0:26:35.370
<v Speaker 1>to put together a team of scientists and flew them

0:26:35.410 --> 0:26:38.890
<v Speaker 1>to Antarctica. In charge of the mission was thirty year

0:26:38.930 --> 0:26:44.410
<v Speaker 1>old Dr Susan Solomon, an atmospheric chemist. Solomon had never

0:26:44.450 --> 0:26:47.770
<v Speaker 1>been to Antarctica before, and she didn't have the right equipment.

0:26:48.410 --> 0:26:51.730
<v Speaker 1>Her team had brought instruments to analyze light from the Moon,

0:26:52.130 --> 0:26:54.250
<v Speaker 1>but they hadn't had time to build a tracking device

0:26:54.330 --> 0:26:58.330
<v Speaker 1>to focus the Moon's rays. Instead, someone had to sit

0:26:58.490 --> 0:27:01.810
<v Speaker 1>on the laboratory roof at night holding a mirror at

0:27:01.930 --> 0:27:05.450
<v Speaker 1>just the right angle. The first time Solomon took the

0:27:05.530 --> 0:27:10.610
<v Speaker 1>roof shift, she squinted to direct the mirror's reflect found

0:27:10.690 --> 0:27:14.850
<v Speaker 1>that her eye had frozen shut. For the results of

0:27:14.890 --> 0:27:20.290
<v Speaker 1>the experiments pointed only in one direction. On October the twentieth,

0:27:20.410 --> 0:27:24.530
<v Speaker 1>nineteen eighty six, journalists gathered in Washington, d C. To

0:27:24.570 --> 0:27:29.330
<v Speaker 1>hear Solomon relay her team's preliminary findings over a crackly

0:27:29.410 --> 0:27:31.250
<v Speaker 1>satellite link from Antarctica.

0:27:32.570 --> 0:27:35.930
<v Speaker 5>At present, we have not conclusively established the cause.

0:27:35.690 --> 0:27:36.570
<v Speaker 3>Of the oath on whole.

0:27:37.050 --> 0:27:41.490
<v Speaker 5>However, we have strong evidence against theories that upward wins

0:27:41.650 --> 0:27:45.490
<v Speaker 5>or high solar activities caused the deplete it. We suspect

0:27:45.530 --> 0:27:49.610
<v Speaker 5>a chemical process is fundamentally responsible for the formation of

0:27:49.650 --> 0:27:50.010
<v Speaker 5>the whole.

0:27:51.210 --> 0:27:57.210
<v Speaker 1>Solomon was right. More experiments confirmed it. The world's leaders

0:27:57.410 --> 0:28:02.010
<v Speaker 1>acted with commendable speed. In nineteen eighty seven, they agreed

0:28:02.090 --> 0:28:07.610
<v Speaker 1>the Montreal Protocol to phase out CFC's Sherwood Rowland and

0:28:07.690 --> 0:28:11.890
<v Speaker 1>Mario Molina share and Nobel Prize. The end of the

0:28:11.930 --> 0:28:18.010
<v Speaker 1>world was averted. By now, the impacts of leaded gasoline

0:28:18.010 --> 0:28:22.010
<v Speaker 1>on human health were equally plain to see. Governments around

0:28:22.050 --> 0:28:26.450
<v Speaker 1>the world were banning that too, albeit more slowly. As

0:28:26.450 --> 0:28:32.090
<v Speaker 1>for Thomas Midgley, well with hindsight, Boss Ketowing's eulogy sounds

0:28:32.130 --> 0:28:32.850
<v Speaker 1>a little different.

0:28:33.450 --> 0:28:37.570
<v Speaker 2>Midgeley contributed so greatly to more pleasant and efficient living.

0:28:38.330 --> 0:28:44.130
<v Speaker 1>So he did. Safe refrigerators, air assaults, smoothly running gas engines,

0:28:44.530 --> 0:28:51.690
<v Speaker 1>pleasant and efficient, just deadly too. Seventy years after Ketoing's eulogy,

0:28:52.050 --> 0:28:56.450
<v Speaker 1>the New Scientist looked back on Midgeley's life, memorably describing

0:28:56.530 --> 0:29:01.850
<v Speaker 1>him as a one man environmental disaster, far from the

0:29:01.890 --> 0:29:05.650
<v Speaker 1>epitome of industrial progress. He starts to look more like

0:29:05.690 --> 0:29:09.050
<v Speaker 1>a byword for that phrase coined by the great sociologist

0:29:09.490 --> 0:29:19.450
<v Speaker 1>Robert K. Merton, unanticipated consequences and yet unanticipated consequences isn't

0:29:19.450 --> 0:29:22.170
<v Speaker 1>a phrase you hear much anymore. It's given way to

0:29:22.570 --> 0:29:27.850
<v Speaker 1>unintended consequences. Merton himself switched from using one phrase to

0:29:27.890 --> 0:29:31.010
<v Speaker 1>the other. They might sound like synonyms, but they're not.

0:29:31.650 --> 0:29:36.130
<v Speaker 1>A professor of political science named Frank Dejevart points out

0:29:36.130 --> 0:29:40.850
<v Speaker 1>that this shift in language obscures a whole category of impacts,

0:29:41.250 --> 0:29:45.970
<v Speaker 1>ones that you don't intend but you might nonetheless anticipate.

0:29:46.970 --> 0:29:50.010
<v Speaker 1>Think of a doctor prescribing a drug that often has

0:29:50.050 --> 0:29:53.610
<v Speaker 1>side effects. She doesn't want you to suffer the side effects,

0:29:53.730 --> 0:29:57.570
<v Speaker 1>but she does foresee the possibility, or at least she should,

0:29:58.330 --> 0:30:01.570
<v Speaker 1>and she should be honest about it too. We expect

0:30:01.690 --> 0:30:05.970
<v Speaker 1>doctors to speak truthfully about risks and trade offs. Other

0:30:06.010 --> 0:30:09.850
<v Speaker 1>decision makers might not when they stand to gain while

0:30:09.850 --> 0:30:13.930
<v Speaker 1>the risks fall on others. In cases like that, says Dejerrat,

0:30:14.330 --> 0:30:20.170
<v Speaker 1>we should be skeptical when someone apologizes for unintended consequences.

0:30:20.290 --> 0:30:23.490
<v Speaker 1>It can be an attempt to evade responsibility for harms

0:30:23.530 --> 0:30:29.930
<v Speaker 1>they didn't intend but should have foreseen. That CFC's would

0:30:29.930 --> 0:30:35.450
<v Speaker 1>destroy the ozone layer was genuinely unanticipated until Mariomalina sat

0:30:35.530 --> 0:30:38.970
<v Speaker 1>down with his pencil and paper and calculator. It simply

0:30:39.210 --> 0:30:43.650
<v Speaker 1>hadn't occurred to anyone as a possibility. But when Thomas

0:30:43.690 --> 0:30:48.450
<v Speaker 1>Midgley and Boss Kettering launched tetra ethyl lead as a

0:30:48.450 --> 0:30:52.450
<v Speaker 1>fuel additive to stop engine knock. The danger was all

0:30:52.490 --> 0:30:56.930
<v Speaker 1>too predictable. It had been known for centuries that lead

0:30:57.210 --> 0:31:02.770
<v Speaker 1>was poisonous. America's foremost expert in lead was doctor Alice Hamilton.

0:31:03.330 --> 0:31:07.730
<v Speaker 1>In nineteen twenty five, she pleaded with US regulators not

0:31:08.050 --> 0:31:13.250
<v Speaker 1>to allow me and Kettering to put lead in gasoline.

0:31:13.650 --> 0:31:15.730
<v Speaker 4>I am not one of those who believe that the

0:31:15.850 --> 0:31:20.130
<v Speaker 4>use of this leaded gasoline can ever be made safe.

0:31:20.250 --> 0:31:24.010
<v Speaker 4>No lead industry has ever, even under the strictest control,

0:31:24.130 --> 0:31:28.570
<v Speaker 4>lost all its dangers. Where there is lead, some case

0:31:28.610 --> 0:31:33.290
<v Speaker 4>of lead poisoning sooner or later develops. Even under the

0:31:33.450 --> 0:31:35.210
<v Speaker 4>strictest supervision.

0:31:36.490 --> 0:31:39.930
<v Speaker 1>There had already been ample evidence of the risk. At

0:31:39.930 --> 0:31:43.610
<v Speaker 1>a plant making tetra ethyl lead in New Jersey, five

0:31:43.770 --> 0:31:47.450
<v Speaker 1>of the forty nine workers had died. Most of the

0:31:47.490 --> 0:31:52.930
<v Speaker 1>rest had been taken to hospital in strait jackets, hallucinating, screaming,

0:31:53.010 --> 0:31:57.370
<v Speaker 1>and convulsing. Midgeley and Ketching said that they could make

0:31:57.450 --> 0:32:00.850
<v Speaker 1>the factories safe for workers. Even if that were true,

0:32:01.250 --> 0:32:05.410
<v Speaker 1>said Alice Hamilton, could still have millions of cars belching

0:32:05.490 --> 0:32:09.610
<v Speaker 1>lead in exhaust fumes into the air we all breathe.

0:32:09.770 --> 0:32:13.330
<v Speaker 4>You may control conditions within a factory but how are

0:32:13.370 --> 0:32:15.410
<v Speaker 4>you going to control the whole country?

0:32:16.890 --> 0:32:20.570
<v Speaker 1>Midgley insisted there'd be too little lead in exhaust fumes

0:32:20.570 --> 0:32:24.610
<v Speaker 1>to cause any problems for human health. He didn't intend

0:32:24.930 --> 0:32:29.570
<v Speaker 1>to poison people, but he should have anticipated that he might.

0:32:30.650 --> 0:32:35.090
<v Speaker 1>Alice Hamilton did, and she warned him. Faced with this

0:32:35.170 --> 0:32:38.210
<v Speaker 1>kind of criticism, Bossquttering knew that he needed to get

0:32:38.290 --> 0:32:42.450
<v Speaker 1>public opinion on his side. Fortunately for him, Thomas Midgley

0:32:42.570 --> 0:32:46.890
<v Speaker 1>wasn't just an inventor. Remember he was that consummate showman

0:32:46.970 --> 0:32:50.690
<v Speaker 1>we heard about earlier, filling his lungs with di chlorodie

0:32:50.770 --> 0:32:54.930
<v Speaker 1>fluoromethane to blow out a candle. At a press conference

0:32:54.970 --> 0:32:58.890
<v Speaker 1>on leaded gasoline, Midgley put on a similar kind of show.

0:32:59.770 --> 0:33:03.610
<v Speaker 1>He produced a container of tetra ethyl lead, poured the

0:33:03.650 --> 0:33:10.970
<v Speaker 1>liquid all over his hands, and ostentatious breathed in the fumes.

0:33:11.770 --> 0:33:15.810
<v Speaker 1>I'm not taking any chance whatever, nor would I take

0:33:15.890 --> 0:33:21.010
<v Speaker 1>any chance doing that every day. The journalists were wowed.

0:33:22.290 --> 0:33:25.970
<v Speaker 1>But Midgley must have known how disingenuous he was being,

0:33:26.610 --> 0:33:30.210
<v Speaker 1>and how reckless he had just taken months off work

0:33:30.290 --> 0:33:36.010
<v Speaker 1>to recover from lead poisoning himself. Kettering and Midgeley knew

0:33:36.010 --> 0:33:42.210
<v Speaker 1>the risks, was there really no alternative? Well? When governments

0:33:42.290 --> 0:33:46.610
<v Speaker 1>finally banned leather gasoline, scientists found different ways to prevent

0:33:46.650 --> 0:33:52.370
<v Speaker 1>engine knock. When governments banned CFCs, scientists found alternative ways

0:33:52.370 --> 0:33:57.330
<v Speaker 1>to make fridges and air conditioners and air assaults. Science

0:33:57.370 --> 0:34:02.090
<v Speaker 1>is great. Midgeley and Kettering knew of at least one

0:34:02.210 --> 0:34:07.690
<v Speaker 1>promising potential alternative, ethyl alcohol, but any old farmer could

0:34:07.730 --> 0:34:12.770
<v Speaker 1>make ethyl alcohol from whereas tetra ethyl lad was something

0:34:12.810 --> 0:34:16.930
<v Speaker 1>that could be patented and monetized. They just had to

0:34:16.930 --> 0:34:19.730
<v Speaker 1>get past experts such as Alice Hamilton.

0:34:19.890 --> 0:34:23.770
<v Speaker 2>First, Mitchley went to work on the job of introducing

0:34:23.810 --> 0:34:26.570
<v Speaker 2>the new product of the public and endeavor, which he

0:34:26.650 --> 0:34:31.730
<v Speaker 2>met with and finally overcame many obstacles and much opposition.

0:34:32.650 --> 0:34:37.130
<v Speaker 1>Overcoming obstacles in opposition. It's a fitting line for a eulogy,

0:34:37.810 --> 0:34:41.290
<v Speaker 1>but I can't help thinking of another fine phrase. The

0:34:41.330 --> 0:34:49.130
<v Speaker 1>sociologist Robert K. Merton, the imperious immediacy of interest leaded

0:34:49.170 --> 0:34:56.210
<v Speaker 1>gasoline would make a lot of money. Who really cared

0:34:56.410 --> 0:35:16.530
<v Speaker 1>what might happen next. For a full list of our sources,

0:35:16.690 --> 0:35:22.810
<v Speaker 1>please see the show notes at Timharford dot com. Cautionary

0:35:22.850 --> 0:35:26.290
<v Speaker 1>Tales is written by me Tim Harford with Andrew Wright.

0:35:26.850 --> 0:35:30.410
<v Speaker 1>It's produced by Ryan Dilley with support from Courtney Gerino

0:35:30.570 --> 0:35:33.890
<v Speaker 1>and Emily Vaughan, but the sound design and original music

0:35:34.010 --> 0:35:37.330
<v Speaker 1>is the work of Pascal Wise. It features the voice

0:35:37.330 --> 0:35:42.050
<v Speaker 1>talents of Ben Crow, Melanie Guttridge, Stella Harford and Rufus Wright.

0:35:42.570 --> 0:35:45.450
<v Speaker 1>The show also wouldn't have been possible without the work

0:35:45.490 --> 0:35:50.650
<v Speaker 1>of Mea LaBelle, Jacob Weisberg, Heather Fane, John Schnaz, Julia Barton,

0:35:50.970 --> 0:35:56.250
<v Speaker 1>Carlie mcgliori, Eric Sandler, Royston Basserv Maggie Taylor, Nicol Morano,

0:35:56.610 --> 0:36:01.210
<v Speaker 1>Daniel Lacahan and Maya Kanig. Cautionary Tales is a production

0:36:01.450 --> 0:36:05.090
<v Speaker 1>of Pushkin Industries. If you like the show, please remember

0:36:05.130 --> 0:36:08.690
<v Speaker 1>to share, rape and review, tell a friend, tell two friends,

0:36:09.090 --> 0:36:10.930
<v Speaker 1>and if you want to hear the show ads free

0:36:11.010 --> 0:36:15.370
<v Speaker 1>and listen to four exclusive Cautionary Tale shorts. Then sign

0:36:15.450 --> 0:36:18.210
<v Speaker 1>up for Pushkin Plus on the show page and Apple

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<v Speaker 1>podcast or at pushkin dot fm, slash plus