Speaker 1: Bloomberg Audio Studios, podcasts, radio news.
Speaker 2: Please welcome to the stage, the one and only the
Speaker 2: Snoop Dogg.
Speaker 1: Right there. Thanks for doing this squack of life. I'm
Speaker 1: just doing my be's not to check the Dodger's score.
Speaker 1: That's mye We just saw the teaser from the Olympics.
Speaker 1: I'm curious. How did the opportunity to do the Olympics
Speaker 1: come about and how did you prepare for it.
Speaker 2: I believe the prior Olympics, me and Kevin Hart, we
Speaker 2: was doing something where we had like a highlights show
Speaker 2: that was after the actual events and it did well,
Speaker 2: and I believe the people at NBC was looking at,
Speaker 2: you know, who I am and what I could do.
Speaker 2: So we had a conversation about moving into the actual
Speaker 2: Olympics and being there and physically showing up and you know,
Speaker 2: letting me be a part of the production as far
Speaker 2: as producing certain elements of the Olympics and think it
Speaker 2: went well, you know what I'm saying, because we were
Speaker 2: trying to represent peace and love and just show what
Speaker 2: an American really looks like outside of politics.
Speaker 1: Were there you mentioned producing? Were there particular segments that
Speaker 1: you produced, like when you when you and Martha they
Speaker 1: are talking.
Speaker 2: Oh yeah, that's that's every time you see me, every
Speaker 2: time you hear we was producing it, and NBC was,
Speaker 2: and the Olympics was willing to allow us to bring
Speaker 2: our flavor to the table and not try to keep
Speaker 2: us in the box and let us you know, season
Speaker 2: the meat.
Speaker 1: Was.
Speaker 3: Uh.
Speaker 1: Was there a sport that ended up being your your
Speaker 1: big surprise, your favorite to watch?
Speaker 3: Actually, fencing was fun to watch.
Speaker 2: I always loved swimming and gymnastics, but to see gymnastics
Speaker 2: up close in part know when to see how high
Speaker 2: they was jumping, and I mean, it's real intense.
Speaker 1: I'm curious you do the Olympics. I feel like I
Speaker 1: see you in a commercial every five minutes. When you
Speaker 1: started your career, right people, there were a lot of
Speaker 1: people who thought gangster rap was bad for society. They
Speaker 1: were wrong, But leave that aside. Did you ever think
Speaker 1: you'd become one of the most in demand spokespeople for
Speaker 1: different companies in this country?
Speaker 3: Yes and no.
Speaker 2: Yes, because I always believed in me and I always
Speaker 2: thought that if you give opportunity, we're going to make
Speaker 2: the most of it. But no, because at the time
Speaker 2: when I was entering into the music industry. It was
Speaker 2: only certain things we could do. It was certain things
Speaker 2: that wasn't legal, that aren't legal.
Speaker 1: Now do you feel like I mean you're you're obviously
Speaker 1: a little joking a little bit, but do you feel
Speaker 1: like growing acceptance of weed has kind of smoothed the
Speaker 1: path for you and made you kind of more presentable
Speaker 1: for companies?
Speaker 2: I think it's the medical side of it is being
Speaker 2: brought forward a lot. You know, usually when medical is
Speaker 2: the first word, then you have more understanding because I've
Speaker 2: had people in my family who dealt with catser and
Speaker 2: certain you know, illnesses, and cannabis and THHC has helped them,
Speaker 2: you know, ease the pain and have a smooth transition.
Speaker 2: So it's like and then I look at my career
Speaker 2: and look at me and look at what I look like.
Speaker 2: And I look at some people in the industry and
Speaker 2: what they look like, and maybe they do alcohol and
Speaker 2: this and that and the other, but I do weed, and.
Speaker 3: I look like this, Like you know what I'm saying. Like,
Speaker 3: thirty one years.
Speaker 1: Later, you have a you have a new album coming
Speaker 1: out what a month from now?
Speaker 2: Yeah, new album is called Miss Sary. What's what's the
Speaker 2: story behind it first album. Well, me and Doctor Jerry
Speaker 2: made an album in nineteen ninety three called Doggie Style.
Speaker 2: So if you flip the page, there's an.
Speaker 1: This is your when's the last time you? Because he's
Speaker 1: a major producer on the album, right, he's producing the
Speaker 1: whole album. When's the last time he did that with you?
Speaker 2: Nineteen ninety three was the last time he produced a
Speaker 2: whole Snoop Dogg album. So this is sort of kind
Speaker 2: of a reunion, and it's a collaboration of two friends
Speaker 2: who genuinely love each other and we know we're better together.
Speaker 2: It's like, I can make good music, but when I'm
Speaker 2: wul doctor Draham made great music and.
Speaker 1: Give it up. How did you decide after all the
Speaker 1: time that you guys wanted to work together in that
Speaker 1: way again?
Speaker 3: Me personally?
Speaker 2: He called me and was like, I wanna do your record.
Speaker 2: I need two weeks. I'm like, I know they like
Speaker 2: two years.
Speaker 1: Yeah, every Dre album you're waiting five seven years ago.
Speaker 2: Well, in my mind I made up that I'm gonna
Speaker 2: go back to being a Snoop Doggie dog.
Speaker 3: I wanna be the student, the kid, the passenger.
Speaker 2: I wanna humble myself and go in the studio with
Speaker 2: him and allow him to, you know, work on me
Speaker 2: and tell me what I need to do, and produce
Speaker 2: me and not me try to fight him and think
Speaker 2: that I'm a star. Now I could tell you what
Speaker 2: I think it's best for me. No, you discovered me,
Speaker 2: you seen me when I was a rock. You created
Speaker 2: this diamond, so i'm'a allow you to shine it one
Speaker 2: more time.
Speaker 1: You've worked with a lot of great producers over your career.
Speaker 1: I'm I'm curious. How would you compare working with Dre
Speaker 1: to working with someone like Pharrell, who made you worked
Speaker 1: with on some albums about twenty years ago.
Speaker 2: Well, when I work with for Real, me and Pharrell's
Speaker 2: relationship is more like.
Speaker 3: Friends. So when you're working with your friend, he's more.
Speaker 2: Easier to let me get away with things, you know,
Speaker 2: like oh that was dope.
Speaker 3: That was dope. Doctor Dred be like, nah, do that again.
Speaker 2: No, you said you said to you put you it
Speaker 2: was too hard on your peace. Huh you're supposed to
Speaker 2: say player. You said player? Are you serious? Anunciation? Pronunciation
Speaker 2: with Doctor Dre is everything with for Real. He likes slang,
Speaker 2: he likes raw, he likes the uncut Snoop Dogg where
Speaker 2: it's not as polished, you know what I'm saying, Like
Speaker 2: that's his threshold is to have the raw version of
Speaker 2: Snoop Dogg. Dre is to have the the perfection version
Speaker 2: of Snoop Dogg.
Speaker 1: Yeah, I'm curious you described f with Frell, it's like friends.
Speaker 1: It's not like that with Dre.
Speaker 3: No.
Speaker 2: Dre is like big brother, Like it's a different relationship,
Speaker 2: like big brother and friend is two different things. Like
Speaker 2: your friend wouldn't say certain things to you because he's
Speaker 2: your friend, your big brother, don't give me.
Speaker 1: I've seen you talk a lot in the press about
Speaker 1: how you don't you and a lot of artis say this,
Speaker 1: like they don't make that much money from streaming, right
Speaker 1: that you make money from other ways. But you still
Speaker 1: chose to buy a record label. Obviously a lot of
Speaker 1: emotional residence for you with Death Throw. I'm wondering, how
Speaker 1: did you make the decision to buy it, and now
Speaker 1: that you've had it for a little while, what are
Speaker 1: you planning to do with it?
Speaker 2: The purchase was made solely to get my master's back initially,
Speaker 2: and then once I got my master's back, I started
Speaker 2: thinking about the other artist that was on the label,
Speaker 2: and the legacy and the things that we created, and
Speaker 2: how this was one of the most predominant black owned
Speaker 2: hip hop labels of the nineties. And I had a
Speaker 2: chance to get it back in my hands and to
Speaker 2: clean it up and to fix some things that was wrong,
Speaker 2: and to put it in positions and never been in,
Speaker 2: to give it a global approach and then make it
Speaker 2: friend and approachable, and to make it, you know, lovable
Speaker 2: and likable, and you know, make people feel like Death
Speaker 2: Row is a nice place to be for making great
Speaker 2: music and not you know, it sounds funny now because
Speaker 2: you think about the myth of you could get on
Speaker 2: death Row. You can get your ass beat, you can
Speaker 2: get your jewelry, took all the negative stereotypes you could
Speaker 2: have was always there. Now it's like Death Row is happiness,
Speaker 2: is fun. It's cool, and it's because of the things
Speaker 2: that I did as the owner and runs downhill.
Speaker 3: From the top. So if you right from up.
Speaker 2: Top, everything else is gonna flow right. And the spirit
Speaker 2: of me is in my company and everybody in my
Speaker 2: company is about peace, love and pushing this label to
Speaker 2: a whole other level.
Speaker 1: How many employees do you.
Speaker 3: Have probably about thirty five.
Speaker 1: And they're mostly working on that, or they're working on
Speaker 1: all things Snoop.
Speaker 3: They're working on death Row, only death row for death Row.
Speaker 2: But then I got management that handles Snoop Dogg as well,
Speaker 2: and then I got like me myself, who is the
Speaker 2: Snoop Dogg machine, was like, you know what I'm saying.
Speaker 2: So I have to thank myself sometimes because I'm the
Speaker 2: actual machine.
Speaker 1: You know. One way artist such as Helf make a
Speaker 1: lot of money these days is touring. I feel, and
Speaker 1: I could be wrong, I feel like I don't see
Speaker 1: you doing sort of the big global tours that people
Speaker 1: like Michael Rippino are booking. When's the last time you
Speaker 1: went on a big tour.
Speaker 2: It's records involved. When it comes to big tours like that,
Speaker 2: you got to have a record. Yeah, I'm able to
Speaker 2: go on tour just because of the catalog that I have. Yeah,
Speaker 2: but this new record, Missionary is going to put me
Speaker 2: in a position to probably have that final big stadium
Speaker 2: tour because there's a lot of features on this record
Speaker 2: that you know, I'm excited about that are big name artists.
Speaker 3: I don't know if I could say it right now,
Speaker 3: I said it was my am. I got a feature
Speaker 3: from a Jelly row and and oh.
Speaker 2: Yeah, and I'm so happy that me and Stain got
Speaker 2: a record that's so good and we hung out and
Speaker 2: we chilled. It's like a child that's infatuated with somebody
Speaker 2: as a singer and you get a chance to meet
Speaker 2: him and they give you everything that you expected. Like,
Speaker 2: that's what happens with me all the time. I meet
Speaker 2: people that I've always wanted to meet and everything I
Speaker 2: wanted them to be. I don't meet. I don't meet
Speaker 2: people that disappoint me. I meet people that always you know,
Speaker 2: outwork the contract.
Speaker 1: Who's who's uh, Who's someone you haven't met yet that
Speaker 1: you really want to meet?
Speaker 3: Michael Jordan?
Speaker 1: You haven't met Michael Jordan. That seems crazy. You guys
Speaker 1: are both such icons of the nineties that Mike where
Speaker 1: you at, but he can't be your favorite basketball player.
Speaker 3: That's magic Johnson.
Speaker 1: Yeah, okay, just making sure this is a Laker household.
Speaker 2: You better know it in case you forgot Dad is
Speaker 2: yeah everywhere I go.
Speaker 1: Yeah, this has nothing to do with her talking about
Speaker 1: but I have to ask you feel about Lakers this season?
Speaker 2: I feel good about the Lakers. It's a family business,
Speaker 2: so you know I'm gonna leave it at dad.
Speaker 1: Okay, you brought up some uh some collaborations, so I'm curious.
Speaker 1: I do want to test out one of the the
Speaker 1: We're doing polls during some of these conversations. We can
Speaker 1: ask the audience what they think. I hope I didn't
Speaker 1: screw this up, but which of these people do you
Speaker 1: think Snoop should collaborate with? Next? And I guess I
Speaker 1: should ask you after we get the results, because you'll
Speaker 1: just skew and if.
Speaker 2: I already know what they're gonna say, what do you
Speaker 2: think they're gonna say?
Speaker 1: Why do you think they're gonna say? That?
Speaker 3: Is she from the West and she don't need me.
Speaker 1: I'll wait to see what the results are in a
Speaker 1: little bit, but I'm curious. You know, you look at
Speaker 1: your recent discography. You've released I think a Bollywood song,
Speaker 1: a reggae album, a gospel album. You've done a bunch
Speaker 1: of different genres. Is there any genre you haven't tried?
Speaker 1: That that is because it feels like this next one
Speaker 1: you're doing is sort of back in your your sweet spot.
Speaker 3: Uh huh. Jazz.
Speaker 2: I did a jazz album that I haven't released yet.
Speaker 2: It's more or less like spoken word over jazz music.
Speaker 2: That was a genre that I've always wanted to go into.
Speaker 2: Quincy Jones hit me to a mister Mumbles Clark Terry,
Speaker 2: which was his teacher, and we had an opportunity to
Speaker 2: spend time with mister Terry and we did a record together.
Speaker 2: And that was a genre that I always wanted to
Speaker 2: venture into cause I felt like I had a jazz voice.
Speaker 2: I felt like my spirit was like one of those
Speaker 2: jazz musicians from back in the day.
Speaker 3: So I dibbled and dabbled into that.
Speaker 1: So your and your role in a jazz album is
Speaker 1: just you're singing.
Speaker 2: No, I'm spoken words spoken Sorry, my voice and my conversation,
Speaker 2: my poetry.
Speaker 1: You know, I think exactly. You're right, You got scissors,
Speaker 1: got the web. But it's it's close Bad Bunny and
Speaker 1: Sabrina Carpenter Bad.
Speaker 2: Bunny Mahomie in real life though, so they already know
Speaker 2: that that's an easy collaboration.
Speaker 1: And then but he's not on the new album.
Speaker 3: No, no, no, I didn't. I didn't go to Latin.
Speaker 1: Now, you if you met someone who had never heard
Speaker 1: your music before, where would you tell him to start.
Speaker 2: It depends on how old are they.
Speaker 1: Uh's I mean, I'm assuming the only type of person
Speaker 1: who'd never heard your music before, it's probably under eighteen.
Speaker 2: No, I got kids music, doggieland number one albums.
Speaker 3: Right Now.
Speaker 1: Had a kid's show, right.
Speaker 3: I have a song.
Speaker 2: Called Affirmations right. It's a song that we created, and
Speaker 2: they teach this song in different elementary schools around the
Speaker 2: whole world. Before the school starts, the students sing this
Speaker 2: song about affirmation. So I got records that reach a
Speaker 2: demographic of babies because I have grandkids and they wasn't
Speaker 2: paying attention to me.
Speaker 1: So I have Okay, So is there a demographic you
Speaker 1: feel like that doesn't know you? Then how are you
Speaker 1: dealing with the seventy five plus Martha?
Speaker 3: You mean Martha stores Home. We got this thing covered
Speaker 3: on We Don't True.
Speaker 1: I want to ask you like a core hip hop question.
Speaker 1: So I saw an interview earlier this year where Tyler,
Speaker 1: the creator, was talking and he was kind of upset
Speaker 1: because he felt like every rapper right now sounds the same,
Speaker 1: and then when he was coming up, everyone had a
Speaker 1: different sound. When you were coming up, there were a
Speaker 1: bunch of different sounds. Do you agree with that? Like,
Speaker 1: where do you think hip hop's at right now?
Speaker 2: It's about to reset. The whole music industry is about
Speaker 2: to reset itself.
Speaker 3: Usually happens like.
Speaker 2: That, you know, repetition, repetition, breakthrough, originality, were back on again.
Speaker 3: Yeah, that's what the music industry is about.
Speaker 2: You know, right now talent is not at the foreground,
Speaker 2: but talent will be put back into the foreground.
Speaker 1: Why do you why do you feel like talent's not.
Speaker 3: It's so easy to make music.
Speaker 2: You can go Instagram, Snapchat, this, that, this, that fifteen
Speaker 2: seconds of fame you could I'm a star. I'm this
Speaker 2: from that. I got followers, I got likes, they following you.
Speaker 2: But you know you got that that philosophy that you
Speaker 2: could be a star.
Speaker 3: Warner I came up.
Speaker 2: You had to have conversation, You had to have showmanship,
Speaker 2: You had to have you know, you had to wrap
Speaker 2: through the microphone, like not play the song and rap
Speaker 2: over the song. You had to like, I'm gonna hear
Speaker 2: you just like I heard you on the record.
Speaker 3: They need to hear you on stage.
Speaker 2: And I believe that element has been tooken out, but
Speaker 2: it will be you know, reinstated.
Speaker 1: Yeah, who do you do you have? Do you have
Speaker 1: people coming up who you feel like will be a
Speaker 1: part of that.
Speaker 2: It's a lot of people making great music right now
Speaker 2: and and they should be you know, commended. But there's
Speaker 2: so many the name and a lot of times the
Speaker 2: the the bad rap is always the ones who don't
Speaker 2: do it right. But there are people who are doing
Speaker 2: it correctly. And the music industry is gonna continue to
Speaker 2: you know, be diversified, and it's gonna continue to reach
Speaker 2: different parts of the world. I didn't think hip hop
Speaker 2: would be in Africa, a j pad, in Turkey and India,
Speaker 2: but it's there, and it's love and it's respected, so
Speaker 2: it's gonna continue to grow.
Speaker 1: I'll ask you one more in West Coast question since
Speaker 1: I know the answer. Where did you? Where did you
Speaker 1: land on the Kendrick Drake Beef?
Speaker 3: Where did I land?
Speaker 1: Yeah?
Speaker 2: What did you make of it? I was in the
Speaker 2: sky smoking weed. That's why I landed. You know what
Speaker 2: I'm saying, because like when grown men have, you know,
Speaker 2: situations as another grown man, they showed job to get
Speaker 2: out thered the way and let and let.
Speaker 3: Them handle they bend there.
Speaker 2: You know what I'm saying because at the end of
Speaker 2: the day, they both my nephews. So whatever misunderstanding the
Speaker 2: disagreement that they have, I'm pretty sure they could get
Speaker 2: a understanding without Uncle Snoop getting involved.
Speaker 1: Okay, I got to finish where we started. So you started.
Speaker 1: You did the Olympics. I I I've here. I've heard
Speaker 1: you talk over the years about your desire to be
Speaker 1: part of the broadcast booth for a Super Bowl cause
Speaker 1: you're a huge football fan. Did you take a moment
Speaker 1: in Paris to talk to the NBC folks and put
Speaker 1: in a picture of the Super Bowl?
Speaker 3: Let him get that call real quick?
Speaker 1: You good.
Speaker 3: Na.
Speaker 2: My grandmother always told me, let your work speak for you,
Speaker 2: like so it shouldn't be about me having to converse
Speaker 2: and talk to nobody.
Speaker 3: My work speaks for me. Like I think that when.
Speaker 2: I'm in front of the microphone, no matter what sport
Speaker 2: it is, whatever the event is, I'm gonna give you
Speaker 2: something you've never seen before. I'm gonna say things in
Speaker 2: an appropriate manner. I know how to clean things up
Speaker 2: and broadcast. You know, if you'd see the Olympics was
Speaker 2: rady ja, it was it was great, It was rated
Speaker 2: g and I was able to keep it g the
Speaker 2: whole way, and that was that was one of the
Speaker 2: main concerns that I'm pretty sure that NBC had. I
Speaker 2: hope this that I don't say that on TV, and
Speaker 2: I kept it.
Speaker 3: You know what I'm saying.
Speaker 1: I trusted you enough to put you on broadcast. Stam No.
Speaker 1: I feel like they put Alex Cooper on the online
Speaker 1: stream they did.
Speaker 2: It's gravy though, because my mother told me, you know
Speaker 2: what I'm saying, when you get opportunities to make the
Speaker 2: most of it because you never know who's watching.
Speaker 1: Yeah, well Snoop, thank you so much for doing this.
Speaker 3: Thanks, thank you Locust.
Speaker 1: That's a goo