Speaker 1: Good morning, good as, good evening, good night.
Speaker 2: No, we're not started like that.
Speaker 3: Let's go, let's do this the right way.
Speaker 4: Would good be hoping to point in our.
Speaker 5: Hold on, hold up, it's a boy d J E
Speaker 5: F Ben and this is.
Speaker 4: We are intro doesn't include making.
Speaker 6: Noise, which that's why it sucks.
Speaker 4: He comes home with a catchphrase.
Speaker 1: Why why does it have to be abuse?
Speaker 3: Right away? Your cute in We're done, We're done.
Speaker 1: We're done, all right, listen outside the sounds on Peter
Speaker 1: Rosenberg and we're from one of his life, the first
Speaker 1: ever hip hop podcast ever ever.
Speaker 2: First ever, first.
Speaker 6: But we're joined by the most successful hip hop podcast
Speaker 6: success right and DJA.
Speaker 2: And we're also.
Speaker 6: Joined by an incredible cast of legends to celebrate hip
Speaker 6: hop fifty Yeah. We got newcomers who are going to
Speaker 6: be legends. We have absolute icons in our miss yeah.
Speaker 4: This is a crazy collection again, this is wild right here.
Speaker 7: We got pioneers, we got people doing it right now.
Speaker 3: The game hasn't stopped.
Speaker 1: Fifty years old right now, fifty years old. We're calling
Speaker 1: this fifty SIPs, ladies and gentlemen, because we're getting drunk.
Speaker 8: Okay, okay, toast today yeah, so toasted hip hop.
Speaker 4: Who's crazy idea was this panel?
Speaker 1: It's a great idea, want conglomerations energy?
Speaker 9: Was it the monster go in the boardroom and say,
Speaker 9: let's just do some fucking crazy shit.
Speaker 1: That's how.
Speaker 9: It's like, just put everybody together, like from every generation.
Speaker 9: And who's whose idea was? I thought he was going
Speaker 9: to claim it?
Speaker 2: Rosenberg.
Speaker 6: No, I'm happy to claim it, but I would be
Speaker 6: utterly lying. Now this is super exciting. If I can
Speaker 6: you announce the man sitting next to you plans this
Speaker 6: is crazy man.
Speaker 5: Leg Grandmaster kas is not mean, it's like hip hop
Speaker 5: is officially here.
Speaker 6: If grand Masters in the bills back, I mean you
Speaker 6: the only one.
Speaker 10: That was fifty years Yeah, you're really the only one.
Speaker 1: You look fantastic. What about introducers next year?
Speaker 4: I mean, guys, we're talking about the.
Speaker 6: Original female MC a B girl going back to nineteen
Speaker 6: seventy six.
Speaker 1: Shut up.
Speaker 11: But also let me add that to you.
Speaker 12: Nineteen seventy seven, I became the first female MC of
Speaker 12: hip hop culture before records before nineteen seventy nine.
Speaker 3: Wow.
Speaker 2: Wow, yes, wow, that's my sister.
Speaker 13: We on Rock and Bells Radio Monday through Product.
Speaker 3: Yeah, that's that's right every single day.
Speaker 6: And let me just start before we get to all
Speaker 6: these other introductions. I do want to start with you, guys,
Speaker 6: the ogs, the true og is here. How has hip
Speaker 6: Hop fifty been treated you so far? Have you been
Speaker 6: enjoying the celebration most definitely.
Speaker 13: We've been on radio for about almost two years now,
Speaker 13: and so we chronologically go over the history of the
Speaker 13: culture on a regular since we've been on the radio.
Speaker 13: That's what our show is about. And this year has
Speaker 13: been amazing. I mean, we saw it coming, you know,
Speaker 13: we talked about it, but actually when it came in,
Speaker 13: everything came to fruition and it's like, you know, we
Speaker 13: just hope that.
Speaker 2: It continues in year fifty one.
Speaker 13: Like we talked about earlier, this is important. This is
Speaker 13: a milestone, and this is going to be our first
Speaker 13: fiftieth and our last fiftieth.
Speaker 11: We're going to be around here for the next one.
Speaker 2: So it's extra special to us.
Speaker 12: My thing, Yeah, my thing is that, And this is
Speaker 12: what I want everybody to understand when we're.
Speaker 11: Talking about the fiftieth.
Speaker 12: In the version of hip hop culture, there is no
Speaker 12: way that we are supposed to be just celebrating the
Speaker 12: rap aspect of hip hop.
Speaker 11: Culture, the culture and all.
Speaker 12: A satus of hip hop coaching and all the elements
Speaker 12: is the DJ, the B girl, the B boy, the
Speaker 12: graffiti artist. You know what I'm saying, the MC, we
Speaker 12: are supposed to be celebrating. And for everybody that's watching
Speaker 12: the show right now, if you're not celebrating all of
Speaker 12: those aspects, you are not representing hip hop culture to
Speaker 12: its fullest.
Speaker 11: You're not. You're not.
Speaker 1: These guys came with an agenda.
Speaker 3: This is no no, This is something no no.
Speaker 11: This is something that I preach you all the time.
Speaker 11: This is something that I preach all the time.
Speaker 12: And my thing is that you don't have to be
Speaker 12: out there B girl and B boying, you know, but
Speaker 12: the DJ, the MC, We'll all celebrate. These are what
Speaker 12: accomplished what hip hop is. These are the elements that
Speaker 12: it's called hip hop from the time that Keith Cowboys
Speaker 12: first coined the name Keith hip hop culture.
Speaker 11: This is what hip hop is about.
Speaker 12: And so when you hear you know, the status and
Speaker 12: you hear some people you know saying ho, you're saying yes, yes, sir,
Speaker 12: you got to know where that came from. You got
Speaker 12: to understand the history behind it, So there's no gender there.
Speaker 12: It's just the history of the culture that we're celebrating
Speaker 12: fifty years of hip hop and you gotta know what
Speaker 12: that means, and it tells bottom line.
Speaker 1: Blake makes a noise for that, and it's funny to
Speaker 1: say that because I feel, you know, like you said,
Speaker 1: the four elements DJing, graffiti, MC, and then Breaking, and they.
Speaker 11: Added knowledge be boxing, but that came later.
Speaker 12: But those are the four core elements that encompass what hip.
Speaker 1: Hop is and I feel Breaking sometimes gets treated lesser
Speaker 1: on the on the totem pole. So we got a
Speaker 1: B Boy legend, b Boy Moy in the building who's
Speaker 1: who's had been part of taking Breaking to the Olympics.
Speaker 3: So bro, come on, yo, man.
Speaker 14: First off, I just want to say it's an honor
Speaker 14: and a blessing to be surrounded by legends in the game.
Speaker 14: You know, I started Breaking ninety five, but to be
Speaker 14: surrounded by so much history, I mean, honestly, I get chills,
Speaker 14: you know, to be here and to just elevate the
Speaker 14: culture and where Breaking is going with now Paris twenty
Speaker 14: twenty four and Breaking now being on the Olympic platform,
Speaker 14: I think Breaking is finally going to receive that reinforcement
Speaker 14: that is always needed because back in the eighties, I
Speaker 14: mean it was it was definitely seeing movies like Flash
Speaker 14: Dance or documentaries like Style Wars and Breaking. It was
Speaker 14: elevating the culture in so many ways, but the Breaker
Speaker 14: was always getting pushed back in the back burner. But
Speaker 14: you know, thanks Shirak for bringing that to light because
Speaker 14: you know, the Bee Boys and the be Girls, you know,
Speaker 14: we're a big piece of the culture and it got
Speaker 14: to be combined together and reinforced. And I just love
Speaker 14: that just the concept and the idea of hip hop
Speaker 14: culture growing and to be a part of it.
Speaker 3: Man, it's a true blessing.
Speaker 1: Well, it was hard to see b boying and Breaking
Speaker 1: because think about it, like the DJ, it plays the
Speaker 1: music and it's part of foundation. MC's original job was
Speaker 1: to pig up the DJ. And then you take graffiti
Speaker 1: where your goal was for the graffiti to be seen everywhere.
Speaker 1: So that's why they put it literally on a train
Speaker 1: so it would move around the city. How was Breaking represented,
Speaker 1: you know what I'm saying. So now it's gonna be
Speaker 1: in the Olympics and on the main screen. It's going
Speaker 1: to show a whole other level of bit.
Speaker 14: Look, the Bee Boys, the B Girls, they don't exist
Speaker 14: without the DJ, they don't exist without the MC, they
Speaker 14: don't exist without the artwork. All together, it paints a
Speaker 14: beautiful picture. And I just hope that the IOC, the
Speaker 14: International Olympic Committee, can really reinforce that because, you know,
Speaker 14: the opportunity of being part of a big platform. You know,
Speaker 14: everyone is a little has a little fear that the
Speaker 14: essence of hip hop culture might be diluted. But it's
Speaker 14: important for people like us to kind of voice our
Speaker 14: thoughts and opinions and kind of bring that expertise to
Speaker 14: the table and make sure that that we go out
Speaker 14: there and do that.
Speaker 3: You know, I just want to see.
Speaker 6: I just want to see what what commentators they have
Speaker 6: from NBC.
Speaker 12: That conversation we had because I'm a big girl in
Speaker 12: nineteen seventy six, right, and so of course you know
Speaker 12: who heard seventy three, you know, father of hip hop.
Speaker 12: We've we called him the father of hip hop because
Speaker 12: you know, he had the A one B Boys, the
Speaker 12: Keiths and Kevin, which you know was called the legendary Twins,
Speaker 12: and he changed their name you know recently, Right, No,
Speaker 12: for real, and then you had Tricksy the first.
Speaker 3: Yeah, I love it.
Speaker 15: I'm loving that. I don't know, I'm glad that he
Speaker 15: said that.
Speaker 3: His face was like, oh.
Speaker 12: No, no, that's what they were called back in the days,
Speaker 12: you know, the first MC so we knew them as
Speaker 12: the Twins.
Speaker 11: But as they got.
Speaker 12: Older, twins, thank you, they recently changed the names changing.
Speaker 12: But the thing is, what I'm saying is like you said,
Speaker 12: you know, far as the B Girls and the Bee Boys,
Speaker 12: and we'll get to the graffiti, you know, how they're
Speaker 12: intertwined with hip hop, you know in general, but yeah,
Speaker 12: the Bee Boys and B Girls are underground. And my
Speaker 12: thing has always been, listen, if they go into the Olympics,
Speaker 12: you got to know where it came from. And yes,
Speaker 12: people like to say, oh B bee Boyism and B
Speaker 12: Giralism started back, you know, in the thirties, you know,
Speaker 12: when you had you know, different old older people, you know, breakdancing.
Speaker 12: But we're talking about hip hop culture and Cass has
Speaker 12: this saying that, you know, hip hop didn't invent anything,
Speaker 12: re reinvented everything. So I hate when people come, yeah,
Speaker 12: when it started in the thirties and started in the
Speaker 12: four forties, no hip hop was reinvented, and all of
Speaker 12: those elements were reinvented, you know, to you know, to
Speaker 12: make up the culture of hip hop. So I would
Speaker 12: like to see and we talked about that of how
Speaker 12: breakdancing is going to or be girlism or bee boyism
Speaker 12: is going to how it's going to affect you know.
Speaker 12: I want to see it, take it taken from the
Speaker 12: beginning to how it is now.
Speaker 7: One thing we got to know is that I don't
Speaker 7: think hip pop would have grown internationally the way it
Speaker 7: did without the bee boys and girls graffiti, because before
Speaker 7: they understood the lyrics they was dancing, was tagging up.
Speaker 11: It's none without the other.
Speaker 1: I can't wait to see the Bulgarian Olympic bee boy.
Speaker 3: I heard.
Speaker 12: We started with the up rocks, the up rocks in
Speaker 12: the seventies with the up rocks, and then it progressed,
Speaker 12: you know, to the floor moves and all of that.
Speaker 14: Maybe they'll create a sequel to like Cool Runnings right
Speaker 14: right about.
Speaker 3: The Bulgarian Boys.
Speaker 4: That would be something.
Speaker 3: Rudenberg.
Speaker 2: You can shout out the Bulgarian.
Speaker 4: Shout out the Bulgarian twins side.
Speaker 6: If only we had someone here from the graph world
Speaker 6: to you know, explain the graffiti.
Speaker 1: So I mean, O g l a graffiti legend.
Speaker 6: Risk.
Speaker 16: Oh, I'm like gonna try on the wall here, man,
Speaker 16: I'm just listening everything. I'm just it's honored to be here.
Speaker 3: This is fucking amazing.
Speaker 4: Risk.
Speaker 6: You tell us a little bit about your origins, your
Speaker 6: origin story, and when you went to New York from
Speaker 6: LA for the first time.
Speaker 16: Yeah, man, so, uh, you know, I was interested stret
Speaker 16: feeding from someone from New York. And I saw the
Speaker 16: trains and and uh style Wars and uh you know
Speaker 16: subwhere art that was like the Bible to us, stuff
Speaker 16: like that, and all I want to do is paint trains, right,
Speaker 16: So we didn't have trains. I went paying some freight trains.
Speaker 16: That wasn't the same feeling. I graduated high school. I
Speaker 16: hitch hiked that day to New York to hit trains,
Speaker 16: and I just I was like, I was on a mission.
Speaker 4: Is what is exactly h hitch hiking? What is exactly that?
Speaker 3: Well, you put your dumb up and after that was
Speaker 3: just on TV.
Speaker 2: You do one of these days. I didn't even get
Speaker 2: out of Hollywood. SOE was like, what are you doing?
Speaker 4: I sad I'm hitchhiking to paint trains.
Speaker 2: He goes, you're fucking stupid.
Speaker 3: He goes, take my car.
Speaker 16: I'm like, what's the acting is, I'll pay you to
Speaker 16: drive the car said great.
Speaker 2: So it was.
Speaker 16: It was a little easier, but I made it to
Speaker 16: New York and I met some great legendary dudes, Ghosts
Speaker 16: and Vin and Reese and Kat and Chino and all
Speaker 16: these dudes within like five minutes in New York.
Speaker 2: And they're like.
Speaker 1: What do you do?
Speaker 4: I told me. They said, that's fucking wild.
Speaker 2: They you're gonna get killed.
Speaker 3: You're fucking out of your mind.
Speaker 16: And they hooked me up, man, and they took me
Speaker 16: in and they took me into all your hearts and
Speaker 16: the trains, and we started painting. I met Lee and
Speaker 16: all these dudes and went to Henry's studio and it
Speaker 16: was fucking amazing. And uh, that was my introduction to graffiti,
Speaker 16: to becoming like on the platform of graffiti with all
Speaker 16: these giants, so to speak. And I was always embraced
Speaker 16: by New York and I was a West Coast student.
Speaker 16: I have a New York style, and that's where it
Speaker 16: came from. That's how it started, you know. I was
Speaker 16: started in eighty three, and uh yeah, I love it,
Speaker 16: love the art form. I appreciate every aspect of it.
Speaker 16: I appreciate every aspect of hip hop, you know.
Speaker 11: And let me let me go sound with you, sir.
Speaker 12: When you talk about graffiti art, a lot of people
Speaker 12: like to say, okay, so graffiti, you know, it was,
Speaker 12: had their own their own section, right. But how it
Speaker 12: came in to play with hip hop culture is because
Speaker 12: you had the people like Buddy Esquire, who was the
Speaker 12: king of flyers in New York, and then you had
Speaker 12: Anthony Rowley, and then you had other you know, artists
Speaker 12: you know that were painting on the trains in New
Speaker 12: York City.
Speaker 11: And what happened was in nineteen.
Speaker 12: Seventy eight switched the whole game of graffiti coming into
Speaker 12: play with hip hop culture. And how that started was
Speaker 12: is that they took what they were doing on the
Speaker 12: trains and transitioned it to flyers. And so that's how
Speaker 12: he said, okay, well, hip hop, you know, graffiti is
Speaker 12: not fighters. But that's how it came into play with
Speaker 12: hip hop through the through the graph artists that were
Speaker 12: painted on the trains, like the Buddy Esquires and Anthony
Speaker 12: Rowleies that would transferred that information over to flyer makers,
Speaker 12: and so Buddy Buddy Esquire became the first uh graffiti artists,
Speaker 12: you know, to make flyers. He was a part of
Speaker 12: my group, the Flankie four plus one of the Brothers Disco,
Speaker 12: and he began to start making fights for every single
Speaker 12: group artist that was out there, you know. And so
Speaker 12: that's how you know, graffiti intertwined with that. And he
Speaker 12: started drawing uh graffiti on people.
Speaker 4: Pays you make your sound French.
Speaker 12: Saw the Bronx, but I'm living in Texas down so
Speaker 12: you get the book. So you're getting at the book
Speaker 12: the world. So what happened is that he he started
Speaker 12: drawing on on on the pants and the dungarees, you know,
Speaker 12: the eight ball jackets and all that stuff. And on
Speaker 12: my DJ's car, DJ Breakout on the Doom Buggy. He
Speaker 12: started doing the graffiti on doom buggies and cars. And
Speaker 12: that's how graffiti came over to hip hop culture as
Speaker 12: one of the elements for hip hop culture.
Speaker 2: I want to I want to look at graffiti.
Speaker 6: Guini, Why can you tell us a little bit about
Speaker 6: your your coming up, your first sort of engagement with
Speaker 6: hip hop, like do you I always ask that to
Speaker 6: New York artists. But growing up in Texas, what was
Speaker 6: your first engagement with hip hop?
Speaker 3: Cost That's a.
Speaker 10: Great question actually, So I had a stepmom that was
Speaker 10: really into music and she would keep a lot of
Speaker 10: music around it, and it was it was a mix
Speaker 10: of music, right, So there was some hip hop, early
Speaker 10: hip hop throwing in there, but then it was also
Speaker 10: like Millie Jackson and Dolomite and like real wold shit.
Speaker 2: Right, you know.
Speaker 10: So as hip hop started to become more reflective, I
Speaker 10: was like, okay, well, well the ship they were making
Speaker 10: then it's kind of like this but with different beats
Speaker 10: and all of that. But I think for me it
Speaker 10: was obviously the message was the first record that I
Speaker 10: was like, damn broken glass everywhere with the fuck are
Speaker 10: these people living there?
Speaker 3: Right?
Speaker 10: Like we had we had projects and we you know,
Speaker 10: we had projects.
Speaker 2: It was crazy, but it wasn't broken glass everything.
Speaker 6: You know what.
Speaker 11: People just don't care.
Speaker 2: Right where they lived at.
Speaker 10: And the more you listen to it, like me being
Speaker 10: in Texas, in the small town of Port Art, I'm like, yo,
Speaker 10: it shit happening in LA That kind of sound like
Speaker 10: it's happening here. It shit happening in New York. That
Speaker 10: kind of sound like it's happening here. I just don't
Speaker 10: get those words right. And then you start meeting people,
Speaker 10: you start to break down the lexicon. Oh, that's what
Speaker 10: that means. We just call it like stabbing the nigga.
Speaker 10: So that's what buck fifty mean, that's what okay?
Speaker 2: All right?
Speaker 11: Cool?
Speaker 2: And then you start all I'm like, oh yeah.
Speaker 10: And then the Ghetto Boys made the song you know
Speaker 10: the world is a ghetto, and we realized that everything
Speaker 10: that we're doing, everybody else is doing. We use different words,
Speaker 10: we saved a different way. We say graffiti, right, but
Speaker 10: we all know what we're talking about. But I wanted
Speaker 10: to be an active part of it, right. I came
Speaker 10: in as a fan with a real big appreciation of lyricism,
Speaker 10: and I was like, one day, like I want to
Speaker 10: I saw a microphone fiend. I was like, I want
Speaker 10: to be cool like that. Like the video Black and
Speaker 10: White Walking with the Light had the little dude with
Speaker 10: the chain. I said, I'm gonna get Oh, I'm kids,
Speaker 10: my little man gonna have a gold chain. We're gonna
Speaker 10: be flying all that type of shit.
Speaker 2: You know what I'm saying. But it was something that
Speaker 2: I felt like I had to be a part of.
Speaker 10: It felt so different from everything else that everybody was doing,
Speaker 10: and there was a clear entry point for me to
Speaker 10: get in. So I started out actually breakdancing first. You
Speaker 10: know what I'm saying. I think my move was a
Speaker 10: suicide because I was a big dude when I got
Speaker 10: this suicide. Yes, yes, I remember going to break In
Speaker 10: two and we just started breakdancing in the movie, did
Speaker 10: you know what I'm saying, Like, we just started.
Speaker 2: Battling in there, you know.
Speaker 10: But when I picked up depending, I started writing and trash.
Speaker 10: It'd be very real. My first rounds were trash. They
Speaker 10: were garbage. But I was on beat, which is better
Speaker 10: than half of the niggas in the group I was with.
Speaker 10: They didn't even nobody took the beat. But I wanted
Speaker 10: to be a great MC right. I wanted to be
Speaker 10: where if I ever did go to New York and
Speaker 10: I met somebody that I looked them to, like a
Speaker 10: big Daddy or Coogi Rap or Bis Markie or Massas.
Speaker 10: I was a big Juice Crew fan, obviously because they
Speaker 10: were like one of the people that perpetuated eight or
Speaker 10: eight base right and the South Base was a big
Speaker 10: part of the culture, so it was very easy for
Speaker 10: us to enjoy New York music. But I wanted to
Speaker 10: when I met MC's to be like, Yo, you can rap.
Speaker 2: You know what I'm saying.
Speaker 10: It wasn't And when I started rapping in eighty eight,
Speaker 10: it was not about getting money. It was not about
Speaker 10: being rich. I never knew if I would ever make
Speaker 10: any money off of hip hop. I didn't know if
Speaker 10: I would ever put a record out. But I wanted
Speaker 10: people to say I was a dope MC. And here
Speaker 10: I am thirty two years later, still beating niggas up
Speaker 10: on the mic.
Speaker 2: You know what I'm saying?
Speaker 1: Well, And can we add burgers to the hip hop element?
Speaker 12: There the number one Burger.
Speaker 3: Let's make some nowise trill.
Speaker 9: But by the way, if if you've never been there,
Speaker 9: it's one of the coolest spots in the world. Like,
Speaker 9: you go there, you can just chill out. No one's
Speaker 9: gonna bother you. There's so used to stars there, like
Speaker 9: everybody's v P. It's like and I stayed online like
Speaker 9: a regular person. I paid my tab like a regular
Speaker 9: person because I am a regular person and it's a
Speaker 9: great spot. But the thing about it is when you
Speaker 9: think about that's hip hop, like that's it is hip hop,
Speaker 9: like it's almost it almost should be on every you know,
Speaker 9: on your writer, like on your writer, Like I don't
Speaker 9: even care if you don't go to Texas radio, I
Speaker 9: don't know know nothing to just sell on the radio.
Speaker 4: I don't need to care if you you go straight
Speaker 4: to the.
Speaker 9: Trio Burgers and get your hip hop experience.
Speaker 10: On because it's hip our music playing, there's murals on
Speaker 10: the wall, like you know. We try to make sure
Speaker 10: for me, it's about cultural experience, right. We all representatives
Speaker 10: of the culture. We all inherently carry culture with us,
Speaker 10: so we every time we come outside and people meet us,
Speaker 10: we may be the only representation of hip hop that
Speaker 10: they see, you know what I'm saying. So I feel
Speaker 10: like my restaurant may be one of the first cultural
Speaker 10: buildings that they may come to and actually experience a
Speaker 10: hip hop environment. So I needed to look like it's trill.
Speaker 10: I needed to feel like it's trill. I needed to
Speaker 10: sound like it's trick. But we already know the burger
Speaker 10: tastes trill. But that's what I want when somebody from
Speaker 10: New York or Miami or La whatever. When they come down,
Speaker 10: they should feel like I'm in Houston right now. I'm
Speaker 10: in bum be shit right now. You know what I'm saying,
Speaker 10: because that's all we do is provide cultural experiences for people.
Speaker 10: Were these cultural conduits.
Speaker 2: To the world.
Speaker 9: And I'm sorry to say that, but because so many
Speaker 9: people besides jay Z rappers would never be the entrepreneurs,
Speaker 9: they will always say that we was the stupid people
Speaker 9: signed these contracts with perpetual long deals.
Speaker 4: Yes, sound like this.
Speaker 9: I know people that still signs in their contract right now.
Speaker 9: People don't get a chance to have a second career,
Speaker 9: so you know what I mean, or some of us
Speaker 9: are third career, you know what I mean. Like, so
Speaker 9: just to see you in the culinary arts.
Speaker 4: What does that?
Speaker 3: There?
Speaker 2: You go?
Speaker 10: But it's really a cultural brand, right because what happens
Speaker 10: is is we go out into the world and we
Speaker 10: become more influential.
Speaker 2: Whatever.
Speaker 10: We're carrying cultural equity with us and typically that cultural
Speaker 10: equity is always co opted by the sponsors and record
Speaker 10: labels or whatever. But they basically try to pay us
Speaker 10: a bunch of money to sell their products so that
Speaker 10: we don't turn around and use this cultural equity to
Speaker 10: sell our products, you know what I'm saying. And that's
Speaker 10: where the real transition comes in, when we realize the
Speaker 10: real power we have. Well, if I'm doing this for them,
Speaker 10: if they're paying me five hundred racks to promote this product,
Speaker 10: they're gonna use my cultural.
Speaker 2: Equity and they're gonna make millions.
Speaker 10: So I got to get my hands on a product
Speaker 10: that I can sell to the people and get my
Speaker 10: own millions. So I found my burgen. I encourage everybody
Speaker 10: to take the cultural equity that you inherently carry as
Speaker 10: a representative of this culture and find you.
Speaker 3: Now as.
Speaker 6: At what point was did you realize that this thing
Speaker 6: that you guys were doing back in the late seventies
Speaker 6: could one day become something that has cultural equity and
Speaker 6: leads to millions of dollars? Like was there was there
Speaker 6: a moment when you went, oh, this thing's gotten way
Speaker 6: bigger than I even realized.
Speaker 13: Yeah, people ask me all the time, did you ever
Speaker 13: did you ever, you know, did you ever field or
Speaker 13: envision that hip hop would grow to the you know,
Speaker 13: to the extent that it has. And I'll you know,
Speaker 13: I honestly answered I, Hell no, I'll be stupid if
Speaker 13: I say, yeah, I knew it was gonna be as big,
Speaker 13: And I have no equity in it.
Speaker 2: I have except for who I am.
Speaker 13: That's equity though, Yeah, that's that's the piece.
Speaker 2: But it's a lot of people. If I have known,
Speaker 2: I would own hip hop, Okay, you.
Speaker 11: Could not.
Speaker 13: You couldn't not have a hip hop chicken store, or
Speaker 13: a hip hop clothing store or hip hop.
Speaker 2: Hip Hop is.
Speaker 13: The biggest culture in the world, is the biggest business
Speaker 13: in the world, and it's the only business you can
Speaker 13: get into without answering to nobody. You ain't got to
Speaker 13: answer to nobody to say your product or.
Speaker 4: Is hip hop.
Speaker 13: You don't got to be certified by nobody. There's no
Speaker 13: governing board of the culture of hip hop. It's just
Speaker 13: a free for all. Now, whatever industry, whatever conglomerate, whatever corporation,
Speaker 13: do you know that you could just walk into it benefits.
Speaker 2: Off you know what I mean.
Speaker 13: So in that sense, that's why it's grown to the
Speaker 13: proportions that it has. And had I known, I definitely
Speaker 13: would have taken a stake in it. But we were
Speaker 13: part of developing it. It was in the process of being done.
Speaker 13: We were in the creative process. We wasn't looking on
Speaker 13: how to market it to the masses or how to
Speaker 13: mass produce it, you know what I mean. We went individuals,
Speaker 13: all trying to make a name for ourselves in the bronx,
Speaker 13: you know what I mean, or wherever we are.
Speaker 6: We were, so do you when people started really blowing up,
Speaker 6: when the first rap stars started happening, right.
Speaker 2: Well, I'm getting to that, getting to that.
Speaker 13: The first time I knew okay, there was a couple
Speaker 13: of signs that showed me, okay, this is going.
Speaker 2: Past what we're doing right here.
Speaker 13: The first thing was in seventy nine when Rappers Delight
Speaker 13: came out. Okay, when the first commercialized rap song came out,
Speaker 13: and we knew, okay, this is going somewhere past where
Speaker 13: we thought. The second one for me was the movie
Speaker 13: Wild Style, and we did the movie Wild Style.
Speaker 2: It was like a stamp of validation.
Speaker 13: From outside, like, Yo, that shit y'all doing is valid.
Speaker 2: It's cool. I don't care what if you Because hip
Speaker 2: hop in the beginning.
Speaker 13: Wasn't like, oh Wow, what's that thing you're doing?
Speaker 2: That's great?
Speaker 13: People was like what the fuck is Sit down now?
Speaker 13: Why y'all, why are you scuffing up the see because
Speaker 13: spin around.
Speaker 1: On the floor. You're not supposed to connect to that
Speaker 1: life post.
Speaker 3: What did you say?
Speaker 13: You know what I mean, that's not music. That's all
Speaker 13: we heard, Okay. But and the fact that you know
Speaker 13: it got passed all that and grew to the proportion
Speaker 13: that it is. It's a testament to the power of
Speaker 13: hip hop. And like budd Bee said, you know, find
Speaker 13: find your burger, okay, because we all, we all got
Speaker 13: a stake in this culture, especially us that been here
Speaker 13: the longest.
Speaker 7: One thing, I think that there needs to be a
Speaker 7: distinction maybe between the culture that is hip hop and
Speaker 7: the industry that monetizes hip hop calling itself hip hop.
Speaker 4: Yes, isn't it?
Speaker 9: Isn't that you feel like the hip hop union that
Speaker 9: we've been talking about, like like that That's what me
Speaker 9: and e FN like when we first sorted ship. We
Speaker 9: felt like, you know, every other job that you have,
Speaker 9: like you have pensions, you have shit like that, like,
Speaker 9: and there's people who put it in time in hip
Speaker 9: hop and I feel.
Speaker 3: Like what I'm talking about, Like, I feel like I.
Speaker 9: Feel like every artist, you know what I mean, I
Speaker 9: should go to build a definitely a trust fund. Like
Speaker 9: I don't know how much money it is, but you
Speaker 9: know what I'm saying. So if anybody ever gets sick,
Speaker 9: anybody ever would like need something like I feel like.
Speaker 4: We should have a pension. I feel like like I
Speaker 4: feel like, you know what.
Speaker 9: I mean, like after twenty five years you're in here,
Speaker 9: you should get a big ass check or you know
Speaker 9: what I mean, like and your family should be straight.
Speaker 3: Like no one in hip hop.
Speaker 10: But see that what the problem is is that everybody
Speaker 10: within the culture agrees with the concept, but the funding
Speaker 10: has to come from the people that monetize the culture, right,
Speaker 10: and we're never going to get the labels to agree
Speaker 10: on that. So unless we the actual practitioners take it
Speaker 10: upon ourselves to protect each other and help each other, it's.
Speaker 2: Never just one new artist.
Speaker 11: So I want to add to that.
Speaker 12: I want to add to that, Nori, because you have
Speaker 12: Curtis Blow, you have Chuck d you have Special Air,
Speaker 12: that have the hip hop coalition that that.
Speaker 11: Is what they're trying to do right now.
Speaker 12: So they're still trying to form, you know, similar to
Speaker 12: you know, a unique KRS one is a part of
Speaker 12: it to MC like is a party two. So they're
Speaker 12: still trying to form it to ensure that exactly what
Speaker 12: everybody is saying, it does come.
Speaker 10: To fruition, because if you go to Hollywood, like there's
Speaker 10: there's funds, right actors, there's literally a house in Hollywood
Speaker 10: where when actors is a big mansion and when actors
Speaker 10: get old and they can't afford to pay rent, you
Speaker 10: can go and live in the house.
Speaker 2: You know what I'm saying. Yeah, it's a there's a big,
Speaker 2: nice house.
Speaker 3: Yeah, yeah, exactly, you know.
Speaker 10: So, but again, everybody has to figure out what their
Speaker 10: level of participation is going to be. Do we make
Speaker 10: the jay Z's pay more, right, do we make the
Speaker 10: scar Lips pay less? Or do we just have a
Speaker 10: general amount right that everybody contributes to and then somebody's
Speaker 10: got a monitor to finance. Is that because so many
Speaker 10: of us inside of the culture have had such bad
Speaker 10: financial situations within the culture, have been taken advantage of
Speaker 10: by contractual loss, we come in with a lot of
Speaker 10: apprehension about money, you know.
Speaker 2: What I'm saying.
Speaker 10: So it's going to take literally the same way that
Speaker 10: we have this diverse group of individuals representing the culture here,
Speaker 10: we need hip hop lawyers. We need hip hop accountants, right, Like,
Speaker 10: that's part of the culture too. Somebody's got to help
Speaker 10: protect us from the vultures and.
Speaker 11: They're out there.
Speaker 3: Boys that.
Speaker 1: We just we just have to really find a.
Speaker 10: Way to agree on what the level of participation is
Speaker 10: for different representatives of the culture.
Speaker 12: And it would benefit all of us simply because at
Speaker 12: some point, Kas and I we helped create this culture,
Speaker 12: and then you have Nori, and then we have you,
Speaker 12: you know, and then we have Scarlet. At some point
Speaker 12: we're all going to get older and we're all going
Speaker 12: to become.
Speaker 11: Legends, pre legends, you know, or legends, whatever.
Speaker 12: School, old school, We're all going to become old school
Speaker 12: and og. So this is to protect all of us
Speaker 12: and for the people that's going to be coming behind us.
Speaker 6: So you said there could literally be so you could
Speaker 6: literally be like a card carrying member of the only issue.
Speaker 2: The only issue is.
Speaker 10: If you look at like workmen, unions and teamsits and
Speaker 10: all of that, all of the people in the union
Speaker 10: genuinely make the same amount of money, right, so they're
Speaker 10: all getting the same ship pulled out of that check.
Speaker 10: We have too many varying levels of income and hip hop.
Speaker 10: So we just got to figure out if you're this
Speaker 10: level of rapper, you contribute this. If you're here, you
Speaker 10: contribute this. If you're independent and you get a higher profit.
Speaker 2: You know what I'm saying, Not just a rapper, you're
Speaker 2: gonna have to kick it. If you're a podcaster, if
Speaker 2: you're if you're.
Speaker 10: The most success if you're the most successful podcaster, if.
Speaker 3: Your ship's up here, I know how this works.
Speaker 11: But what you say, contribute, that's true.
Speaker 15: I'm post.
Speaker 12: We have to get the corporations that has been a
Speaker 12: stake and have not really given best.
Speaker 17: Every corporation, every quarter benefited.
Speaker 1: But we talk all this hip hop, let's talk to
Speaker 1: the youngest artists in the building.
Speaker 3: Scarlet Starlet.
Speaker 1: When you hear all this hip hop fifty talk, what
Speaker 1: what do you think in your generation?
Speaker 10: Like?
Speaker 1: And you hear like, does it even make any sense
Speaker 1: that it's fifty years old?
Speaker 4: Right?
Speaker 15: I thought it was really older?
Speaker 2: Right?
Speaker 18: Right?
Speaker 1: Ain't that.
Speaker 11: Years?
Speaker 3: Isn't that flow?
Speaker 2: Right?
Speaker 4: No?
Speaker 1: No, babies say, they say very new in the in
Speaker 1: the grand scheme of things, a new culture, a new genre.
Speaker 1: You know, it's fifty years now, But it's like think
Speaker 1: of you know, yeah, classical music is hundreds of years old,
Speaker 1: like this is very new. And do we all look
Speaker 1: like old men to you? We look like a bunch
Speaker 1: of old freaks, right, legends, Because I really like, I
Speaker 1: really like I'm from the Bronx, and I really like
Speaker 1: the resurgence of the Bronx and hip hop right now.
Speaker 3: There's like so many brons exactly, and you.
Speaker 1: Must be so proud.
Speaker 4: I am.
Speaker 3: Yes, it's crazy, yes.
Speaker 1: And really so many dope girls right now, so many.
Speaker 12: And I went to Scarlet off record and I told
Speaker 12: her how proud I am of her, because the first
Speaker 12: thing people like to say when when they know that
Speaker 12: I'm a OG and the first female and see of
Speaker 12: hip hop culture, Well, what do you think about the
Speaker 12: female artists out here today?
Speaker 11: And I rock with all of them?
Speaker 12: Why Because a lot of times when we talk about
Speaker 12: hip hop, and I said that before, people just look
Speaker 12: at the rap aspect. But we are all individuals, we
Speaker 12: all sounded alike. Then it wouldn't be rap music and
Speaker 12: it wouldn't be hip hop. So I love what you
Speaker 12: have brung to the table, especially being a new artist.
Speaker 12: Because I told her when I heard our song and
Speaker 12: I was driving on the highway in Texas, and she
Speaker 12: was like, back the fuck up, move the fuck back.
Speaker 4: You know what. I'm sad.
Speaker 12: And I was on a highway like this, telling everybody
Speaker 12: on the highway back to fuck up, move the.
Speaker 11: Fuck back, because I get it. I get it, you
Speaker 11: know what I'm saying. This is how we live, not
Speaker 11: just in the Bronx, but also in New York City.
Speaker 12: We always had that type of attitude in New York.
Speaker 11: Look, I just gotta go fuck with me, let me
Speaker 11: get myself together.
Speaker 12: And I respect her so much in everything people think.
Speaker 1: People think out of New York. People think New York
Speaker 1: is a rude We're not rude. We're just in a rush,
Speaker 1: like a favorite.
Speaker 11: Back the fuck up, Move the fuck back. You know,
Speaker 11: we got things to do.
Speaker 2: Yeah, you personally.
Speaker 6: But it's also crazy to think about now where hip
Speaker 6: hop can still go because if you look back at
Speaker 6: the last thirty years.
Speaker 4: We've had all these moments.
Speaker 6: I mean, Latifa and Moni put out Ladies First thirty
Speaker 6: some years ago, right and you're.
Speaker 3: Like, wow, it's time, it's time.
Speaker 6: Fast forward, you get you get Lauren, fast Forward, you
Speaker 6: get Nikki. We keep going, and it really was this
Speaker 6: is the first year where the women have brow.
Speaker 4: Redominated the whole fit. Yeah, it's amazing.
Speaker 12: Women has always been on the front line. We've always
Speaker 12: been on the front line. It's just that y'all dudes,
Speaker 12: wasn't talking about y'all wasn't talking about it. But we've
Speaker 12: always been on the front line.
Speaker 3: Always like a lot of.
Speaker 18: Opportunity for all types of different females to come in
Speaker 18: the game, because before it wasn't really like that, you know,
Speaker 18: but like now it's just like a whole bunch of
Speaker 18: femalesle to just take over and do what they want.
Speaker 2: There's enough room for everybody. I mean, they're winning.
Speaker 13: I think they're winning because they're so different from each other,
Speaker 13: you know what I mean, whereas a lot of the
Speaker 13: males is such a male dominated, you know, genre as
Speaker 13: far as numbers are concerned, and it's pretty much the same.
Speaker 13: You're hearing the same thing constantly. So when you hear
Speaker 13: something different, it's innovator, is right, it's young and wakes
Speaker 13: you up.
Speaker 2: You be like, okay, let me go over here. And
Speaker 2: that's where everybody is.
Speaker 12: And that's one of the reasons why Scarlett is winning
Speaker 12: right now, because people wouldn't expect you know adult, you
Speaker 12: know mcs and female to come out and be that aggressive.
Speaker 12: But at the same time, you know, lady, like you
Speaker 12: understand because what you did was you appeal to so
Speaker 12: many different aspects, not just the men, but the women.
Speaker 12: So your content for every female that's out there, your
Speaker 12: content at some point has to be different, because if
Speaker 12: it's not different, you're going to be in the in
Speaker 12: the in the rams with everybody else until you have
Speaker 12: somebody like Scarlet.
Speaker 11: They came out and said back the fuck.
Speaker 12: Up, moved back, and she she got the attention of
Speaker 12: everybody because her content was different. And in order to
Speaker 12: stay in the game as a female artist, you got
Speaker 12: to start bringing different content and that's how you're going
Speaker 12: to survive.
Speaker 9: And she signed to the perfect label Rough Riders. Yes,
Speaker 9: perfect label, perfect label we all.
Speaker 2: Know had great success yet with a female artist, you know.
Speaker 9: But but but not only that in the streets and
Speaker 9: like if you if I was to say that in
Speaker 9: the first time I heard her music, I would say
Speaker 9: that was a female DMX. I would say that, like
Speaker 9: you know what I mean, like and like and to
Speaker 9: be with I'm like, this shit is perfect, like this
Speaker 9: is God coming down.
Speaker 4: Swiss beats. You know, this is this is.
Speaker 9: DMX coming to Swiss in a different form.
Speaker 4: I got to too deep? Did I get too deep?
Speaker 4: Did I got too deep?
Speaker 2: Yeah?
Speaker 4: I don't know what it is, but it is like,
Speaker 4: just just think about it.
Speaker 9: If we believe that life continues, DMX never moved on.
Speaker 9: D MX is in her spirit. I mean, I'm sorry,
Speaker 9: but that's hard. I felt like that's hard. I feel
Speaker 9: like that's hard. I feel like that's Hall.
Speaker 6: Another another young artist who's impressed a lot of people
Speaker 6: and who just like from the first second I saw him,
Speaker 6: felt like he had that spirit and conscience of classic
Speaker 6: hip hop mentality, caring about more than just the surface.
Speaker 4: Is the Bay Zone symbol?
Speaker 3: Who's with us today? U?
Speaker 6: Where did you get sort of your hip hop sensibility
Speaker 6: because you are not like everyone who comes along.
Speaker 1: In the game, but still very contemporary.
Speaker 4: Well right, right, well said exactly.
Speaker 8: First off, let me say, allow me to be patient
Speaker 8: and answering this because I'm still fucked up that Bunn
Speaker 8: told me they recorded riding dirty in a.
Speaker 4: Bathroom, so.
Speaker 3: I'm still trying to put all that together.
Speaker 8: But being somebody from the West Coast, especially being from
Speaker 8: the Bay Area, we grew up with an independent mindset.
Speaker 8: So we grew up with this mindset of like we
Speaker 8: could do it all. We could make the beat, we
Speaker 8: could promote it, we could write the rap. For me,
Speaker 8: a big part of hip hop was my mom. My
Speaker 8: mom was a real estate agent that used to be
Speaker 8: a rapper, and she sold houses all around the world.
Speaker 8: So as a six year old kid, I knew what
Speaker 8: it felt like to be in Brooklyn. I knew what
Speaker 8: it felt like to be in Atlantic City. I knew
Speaker 8: what it felt like. I had a sister in Texas,
Speaker 8: so I seen the world a lot as a kid,
Speaker 8: and one thing I would notice was West Coast music
Speaker 8: didn't really translate the best around the world. So I
Speaker 8: was like, when I started making music, how can I
Speaker 8: make something that translates to the hip hop culture in general.
Speaker 4: So I never was like.
Speaker 8: Obsessed with trying to impress the youth. As much as
Speaker 8: they say hip hop is a youthful sport, I still
Speaker 8: feel like youth is very fleety. I feel like they
Speaker 8: grow up at a point in time and they still
Speaker 8: need guidance. I was always like trying to impress my peers.
Speaker 8: So when Noori came to Oakland, in January and was like, Nigga,
Speaker 8: you to do that gave me everything like that.
Speaker 3: That meant more to me.
Speaker 8: That meant more to me than my first check, because
Speaker 8: it let me know I made him proud. It let
Speaker 8: me know I made Joe Budden proud. It let me
Speaker 8: know I made Jay proud. To let me know when
Speaker 8: Bun just told me, oh man, we get the song,
Speaker 8: I was mad about my vocals and let me know
Speaker 8: I made him proud. So more than the money, more
Speaker 8: than anything. I came in this shit just wanting to
Speaker 8: make my peers proud and be accepted by people I
Speaker 8: looked up to.
Speaker 1: And that's why I love your story. You're hustle. I
Speaker 1: remember you told a story where somebody invites you to
Speaker 1: the studio in la You had to fly to the
Speaker 1: Bay and ain't drove right back Nipsey right.
Speaker 3: It was the first time I met Nipsy. So I
Speaker 3: was in Atlanta.
Speaker 8: This is around twenty twelve or I'm just young, trying
Speaker 8: to figure it out, and I'm running around, you know,
Speaker 8: got a little money, and it was a three sea
Speaker 8: fests and I kept hearing about you need to go
Speaker 8: to these festivals like south By, Southwest and a three
Speaker 8: sea fests and all these different things. So I was like, man,
Speaker 8: let me get a ticket and go. So me and
Speaker 8: my homies went out there. And at the time they
Speaker 8: had this club called Compound. I don't know if it's
Speaker 8: still okay, okay, okay.
Speaker 3: So Nipsey was in Compound. He was like, man, what
Speaker 3: y'all do? I was like, Man, I do music. He
Speaker 3: was like, next time you in La?
Speaker 16: Hit me?
Speaker 3: I straight up live to him. I was like, I
Speaker 3: live in La. You know what I'm saying? Like, like,
Speaker 3: I live in La.
Speaker 4: Like when you going back?
Speaker 8: He was, I'm going back Monday. I'm like me too, right,
Speaker 8: So I flew back to the Bay. My car was
Speaker 8: parked at the airport. I didn't even go home and
Speaker 8: got closed.
Speaker 2: I got my car.
Speaker 8: I put gas in my car at a Camaro at
Speaker 8: the time, got my car, put gas in my car,
Speaker 8: and drove straight to La. I got on the Grapevine.
Speaker 8: I text NIF Yeah, just landed at Lax.
Speaker 3: Where are you at?
Speaker 8: He takes me back twenty minutes later, I'm downtown. Pull up,
Speaker 8: sent me the address. Came through and he had a
Speaker 8: wall of books. He had a wall of books, and
Speaker 8: we did a song, and before I left, he was like,
Speaker 8: I want you to pick a book before you leave,
Speaker 8: and I really want you to read it. And the
Speaker 8: book I picked was The twenty two Immutable Laws of
Speaker 8: Brandy And I read that book and it taught me
Speaker 8: how to look at myself like a product, not a person.
Speaker 3: And I got that from Newfoud.
Speaker 1: That's something does without even reading the book.
Speaker 3: Problem, don't you ever disrespect me.
Speaker 2: Calling me a library, yo.
Speaker 6: But theam so that's your story because literally of my
Speaker 6: Namn story is just a few years ago.
Speaker 3: It was pandemic. It was during the pandemic.
Speaker 6: I don't know, maybe we'd met another time at a
Speaker 6: random sobs or whatever, but my boy, Top Shelf Premium
Speaker 6: was having an event in Brooklyn, early pandemic, super spreader
Speaker 6: event by the.
Speaker 4: Way, and oh super.
Speaker 6: Shit, all right, but something didn't do as well as
Speaker 6: good and you were when you were outside. So I'm
Speaker 6: on the block and I see this dude who just
Speaker 6: looks like somebody like this is a super underground event,
Speaker 6: not a ton of people who look like they have something.
Speaker 2: This dude just like, like, who is this guy?
Speaker 6: He looks like a superstar standing outside a car posted
Speaker 6: up little do I know that at this time, this
Speaker 6: man is just finishing up his garbage route literally, like
Speaker 6: you were still on the job, right, But the look
Speaker 6: he had was superstar rapper and then bro within I
Speaker 6: swear to god, within eighteen months you became a superstar rapper.
Speaker 4: Like, how did you just like we heard simbl story.
Speaker 6: Of he kind of figured out his brand, how did
Speaker 6: you figure out how to get the whole gorilla and
Speaker 6: Them's thing together?
Speaker 3: It was day one.
Speaker 19: I've been everywhere I go since I'm a teena's yelling out,
Speaker 19: fuck your life.
Speaker 15: That's been my shit since since as.
Speaker 4: Long as I can remember.
Speaker 15: You know what I'm saying.
Speaker 19: Yeah, no, there's not nothing new like when I had
Speaker 19: when I first started rapping in like the early two thousands,
Speaker 19: I had a group of us my friends that was like, Yo,
Speaker 19: we're gonna call ourselves.
Speaker 15: I was like, were calling ourselves fuck your life that sit.
Speaker 15: You know what I'm saying. If they don't like it,
Speaker 15: if they're not with us, then fuck they life, you
Speaker 15: know what I'm saying.
Speaker 19: And and and then I started battling. I went to
Speaker 19: the fight club. You know they told me about it.
Speaker 19: I started just beating everybody like I had like twenty
Speaker 19: wins and.
Speaker 2: Like no loss.
Speaker 15: I beat everybody and and it started though with the
Speaker 15: branding with graffiti.
Speaker 19: Before I was rapping, I was doing graffiti because I
Speaker 19: knew that if you saw my name on the wall,
Speaker 19: you was gonna talk about me. And then when I
Speaker 19: started rapping, I'm not good at art or none of that.
Speaker 19: I just were writing as big as.
Speaker 15: I could on any wall that I could.
Speaker 19: I kept a markle with me, and then it started
Speaker 19: just every every block and Coney Island said and them's,
Speaker 19: and then every block all over the city. And then
Speaker 19: people started noticing me from that, and then the fight
Speaker 19: club shit happened, and then people thought I was just
Speaker 19: a battle rapper, But what I was doing was taking
Speaker 19: verses from songs and just beating people with it, you
Speaker 19: know what I'm saying, And and and I just kept going,
Speaker 19: and then I kept trying and and and and not
Speaker 19: doing it.
Speaker 15: But I always knew that I had something, you know
Speaker 15: what I'm saying.
Speaker 19: And I knew that no matter what, should keep throwing
Speaker 19: shit at the wall enough times, ships sign's gonna stick,
Speaker 19: you know what I'm saying.
Speaker 15: And I went to jail, and then.
Speaker 19: I got fucked up on drugs, and then it was
Speaker 19: just like you know, one night, I just had like
Speaker 19: a moment of gravity where I was like, ya, I
Speaker 19: could keep going how I'm going, I'm gonna be dead
Speaker 19: by the time I'm thirty, or I could stop everything
Speaker 19: right now, live my dreams.
Speaker 15: And the next day I woke up.
Speaker 19: I touch nothing, sense, I don't drink, I don't smoke,
Speaker 19: I don't do nothing.
Speaker 3: I just focused on winning. And then.
Speaker 15: I just kept doing it, and then I just kept
Speaker 15: Instagram came out.
Speaker 19: I just kept showing my personality, showing the people on
Speaker 19: my block, fucking with people, just real New York shit.
Speaker 15: You know what I'm saying. We're on the block every day.
Speaker 19: My error is from I came up right before the internet,
Speaker 19: so before cell phones, right in that midst of it
Speaker 19: was coming out.
Speaker 15: So when I used to come out, it was like, yo.
Speaker 19: If you if you leave your house, you can't get
Speaker 19: in touch with you to meet up on the corner
Speaker 19: and joke on each other. And if you don't got jokes,
Speaker 19: they're gonna kill you. You're gonna have a bad night
Speaker 19: every night, you know what I'm saying.
Speaker 2: So I just learned it.
Speaker 19: But wait, quick, quick, like get getting on people. But
Speaker 19: in New York, people don't understand that's like a bombing.
Speaker 19: You know, that's like bombing.
Speaker 15: If I'm joking on I'm not gonna joke down the road.
Speaker 2: Yeah, it's not at all.
Speaker 15: If I don't know you, I'm not gonna I'm not
Speaker 15: gonna joke with you.
Speaker 19: If I don't know you, if I don't like you,
Speaker 19: I'm not gonna fuck with you in this the fuck
Speaker 19: out here, you know. So it just I found a
Speaker 19: cheat cold, you know what I'm saying. Like everybody thinks
Speaker 19: I'm like a comedian or now I'm a rapper.
Speaker 15: I've been doing this, you know what I'm saying.
Speaker 19: I've been chopping people's heads or pauls, you know what
Speaker 19: I'm saying. I've been battling, beating everybody. But and I've
Speaker 19: been nice with the balls, but that ship wasn't getting
Speaker 19: me this way. So I just went this way, started
Speaker 19: joking on people and fucking with people. And then they
Speaker 19: started taking notice. And then every between every don't ever
Speaker 19: disrespect me video or bing bong side talk, I throwing
Speaker 19: a freestyle, yo, you know what I'm saying.
Speaker 15: Take that, And then eventually and then the bing bo shit.
Speaker 12: Also, we talked about you on the radio, right because cassiay,
Speaker 12: bing Bong, what the fuck is that? So I said, cass,
Speaker 12: watch what the fuck happened? That shit gonna go viral?
Speaker 12: And and what probably liked about the next week bing Bong,
Speaker 12: he started saying, that's a product.
Speaker 19: Yeah, now that's a product, a straight hip hop blizzard
Speaker 19: bomb bomb. So what I used to do, I had
Speaker 19: the merch and I used to show it every week
Speaker 19: when I dropped new shit and be like, yo, just
Speaker 19: check the new ship bomb.
Speaker 15: Check this new ship bomb on my Instagram. And then
Speaker 15: one that I was like bing bong, bing bong, and
Speaker 15: then people started laughing. I was like, I got something.
Speaker 15: And then side talked came.
Speaker 2: We did a video and I was like, yo, I'm.
Speaker 19: Gonna start saying that bing bong bing and then it
Speaker 19: just took its own world, you know what I'm saying.
Speaker 15: And I was like, all right, I got something here
Speaker 15: and then.
Speaker 19: And then just kept doing those type of videos and
Speaker 19: then you know, you know, I did the album with
Speaker 19: scram Jones and then be met up with Paul Rosenberg
Speaker 19: and congratulations.
Speaker 4: All of it is is hustle.
Speaker 15: That's all of it is just hustled, like I knew
Speaker 15: I got something.
Speaker 19: And by this point where we're at today is like yo,
Speaker 19: like switch up, Like right to where Bing Bong was,
Speaker 19: it was like I was working a regular job, but
Speaker 19: it was like, ya, I've been doing this rap shit
Speaker 19: now for probably like ten fifteen years. If I just
Speaker 19: quit now, that's like working a job about to retire
Speaker 19: and just saying.
Speaker 4: Fuck, I don't want my money.
Speaker 19: I don't want my retime and money. Now I'm gonna
Speaker 19: just cry. I said, nah, I put it too much
Speaker 19: time to fucking quit. I'm gonna keep doing this shit
Speaker 19: until this shit happens. And then you know, shit happened,
Speaker 19: you know what I'm saying.
Speaker 10: And then the thing you said when you said about
Speaker 10: it was just hustle, Like don't don't underplay your success
Speaker 10: like that because you was hustling twelve fourteen, sixteen hours
Speaker 10: a day and then fucking off for the other eight hours.
Speaker 10: And that shit on the gate all the hustling you did.
Speaker 10: You know what I'm saying. You see it all the
Speaker 10: time where people like I work all day grind then
Speaker 10: I go.
Speaker 2: Blow a check. You know what I'm saying.
Speaker 10: You gotta have checks in the mail, coming to blow
Speaker 10: a check. But at some point, like you said, I
Speaker 10: stopped doing the drugs, I stopped drinking, I stopped everything,
Speaker 10: and you locked all the way in and made hustle
Speaker 10: like your life's plan not a life stop.
Speaker 2: Yeah, you know what I'm saying. I made that differ.
Speaker 15: I made it fun.
Speaker 19: I made like so since I don't drink, since I
Speaker 19: don't do none of that no more, what's fun of
Speaker 19: me is making money.
Speaker 15: When I go to the club, That's just not fun
Speaker 15: of me. When I'm getting paid to go club, that's
Speaker 15: fun to me.
Speaker 19: I just smucked it around in my head where it's
Speaker 19: not fun unless I'm making money, you know what I'm saying.
Speaker 19: And then, you know, just even before this rap shit
Speaker 19: and I bought my mother house and just that's all
Speaker 19: from the ground, you know what I'm saying, Because I'm
Speaker 19: not willing to take anything less than what I want
Speaker 19: to do. And since I'm a kid, this hip hop
Speaker 19: shit has been in me, instilled in me since watching
Speaker 19: The fucking Disorder these Fat Boys, you know what I'm saying.
Speaker 15: That was like my favorite movie back in the day.
Speaker 3: And yeah, because what happened is.
Speaker 19: My father died at four, and then Coney Allen in
Speaker 19: the project Dwyer Gard's my projects. You know, like my
Speaker 19: moms would go to work and I would just be
Speaker 19: in the crib by myself, and all day I would
Speaker 19: just watch rap movies and listen to albums and and
Speaker 19: and like I'm like a fucking encyclopedia for hip hop,
Speaker 19: you know what I'm saying. And hip hop raised me
Speaker 19: and and I knew since day one, this is what
Speaker 19: I wanted to do with my life. And some people
Speaker 19: give up, you know, life happens. I just wasn't willing
Speaker 19: to your mother.
Speaker 1: That's all hip hop mentality. Because I always say lately,
Speaker 1: I've been saying if anyone asked me my culture, my religion,
Speaker 1: my my background, I say hip hop is the answer.
Speaker 2: Yeah, hip hop and drink.
Speaker 1: Hip hop is the answer.
Speaker 4: Political, what was it?
Speaker 11: No?
Speaker 4: No, No, I'm Republican or Democrat? Yeah, hip hop craft
Speaker 4: hip hopocrats. Yeah, I'm just like it.
Speaker 3: Crazy branded.
Speaker 1: For somebody talking, I know, but that's that's that's the
Speaker 1: power of hip hop. And then I wanted to say
Speaker 1: d J. Stacks that going to building International club King
Speaker 1: he He's when I first heard your record scholar's record,
Speaker 1: yet he was playing it, he was doing it a
Speaker 1: event together. And that's what the importance of a DJ
Speaker 1: is still to this day. I know everybody breaks music
Speaker 1: on TikTok and on the internet, but still there's nothing
Speaker 1: like a DJ playing a song loud in a club
Speaker 1: more an event. And that's what this guy does, man,
Speaker 1: and he's like pure hip hop stats.
Speaker 4: What was your what was your path to find in dj?
Speaker 4: Oh Man?
Speaker 20: I think it's a little different for everybody else in
Speaker 20: a sense of I was born and raised in Brooklyn.
Speaker 3: Both my parents are Haitian.
Speaker 20: But when I say Brooklyn, I say different because I
Speaker 20: feel like people from the Bronx are like, that's hip
Speaker 20: hop right.
Speaker 4: But I'm gonna get to that though, but I'll be
Speaker 4: feeling like Bronx.
Speaker 2: Is like hip hop hip hop right.
Speaker 20: And in Brooklyn where I grew up at like Brownsville,
Speaker 20: seen Brownswi and flat.
Speaker 3: Bush, it was very Caribbean, like super Caribbean.
Speaker 4: So the hill part was growing up.
Speaker 20: My older brothers they used to run with this sound
Speaker 20: called stone Love that you probably know about all Legitimika, right,
Speaker 20: and my parents are Haitian, so the Haitian music was
Speaker 20: there and Spanish music, all types of music. My father,
Speaker 20: he was like a real music collector, so it was
Speaker 20: anything from Whitney Houston to Phil Collins whatever. Now my
Speaker 20: hip hop really honestly came from Queens because my older cousin,
Speaker 20: my older cousin, right, My older cousin lived on one
Speaker 20: twelve in Springfield's right, and I used to go to
Speaker 20: the crib and see the turntables and all that, and
Speaker 20: then you know, rest in peace. Like one of his
Speaker 20: boys used to come over and who's one of his
Speaker 20: voice was jam assja wow. So I just to be
Speaker 20: in a crib with them and I'm theyve chrise nam,
Speaker 20: you don't touch my turntables and I'm moving here sneak playing.
Speaker 20: And I started realizing the difference in music, like with
Speaker 20: dancehall and anything else, there's but so much technique you
Speaker 20: could actually do certain things, break it down the record
Speaker 20: and all that, and we're hip hop. It was like
Speaker 20: I could break this record down.
Speaker 3: And tell a story.
Speaker 20: I could do certain things with this I can't do
Speaker 20: with everything else. And then plus it was bars, you know,
Speaker 20: it was less singing and more you know.
Speaker 3: Words and lyrics and stuff like that.
Speaker 20: So you know that's my That's where I came from
Speaker 20: with that, and in the fashion you know, the A
Speaker 20: repeat rock cams, the epm ds and then the queens.
Speaker 20: Hip hop to me that really caught me was the
Speaker 20: mob deeps the CNN.
Speaker 3: You know what I'm saying, nas like, like, so I
Speaker 3: must say, like first thing is for just being on
Speaker 3: this panel.
Speaker 20: Right here and sitting amongst like real legends is like
Speaker 20: super dope, and I truly appreciate it. And I just
Speaker 20: did my homework, like I started just doing research on
Speaker 20: hip hop and like you know where it came from,
Speaker 20: and you know, and I started listening to like West
Speaker 20: Coast and Midwest and you know, I started listening to
Speaker 20: like the bum.
Speaker 1: B's and you know all that.
Speaker 4: So it was just weird.
Speaker 2: So I started.
Speaker 20: I was kind of confused for a while because I
Speaker 20: studied music, so you know, I studied samples. Where did
Speaker 20: this record come from? Where didn't get this from? And
Speaker 20: I was kind of lost for a minute. But then
Speaker 20: I started realizing where the money at the moneys and
Speaker 20: hip hop like nothing nothing, and then the lessons are
Speaker 20: in hip hop, like it's so much more to be
Speaker 20: told than learned from to me, so I kind of
Speaker 20: just went that route, and I've been Gucci since, Like
Speaker 20: I literally played most of the biggest festivals across the world.
Speaker 2: Right now, That's that's why I'm at with it.
Speaker 8: Yes, the first time you drink asis Fee, what was
Speaker 8: la Champagne?
Speaker 2: I was?
Speaker 6: I was on drink Champa. I was super excited. Yes,
Speaker 6: I was a mix of scared and excited. I thought
Speaker 6: they a little scared walking.
Speaker 4: Into the room.
Speaker 6: I thought I thought Nori was gonna like really throw
Speaker 6: me to the wolves, not a bad way, because he
Speaker 6: was just like, there's a lot of watching, there's a
Speaker 6: lot of ship you could get from me, and he didn't.
Speaker 3: They didn't.
Speaker 4: They didn't actually.
Speaker 3: Steer me into that much of it.
Speaker 2: Yea, Now did I know that?
Speaker 4: Two weeks later they didn't have one guest.
Speaker 6: After another who hated my guts and would have rip
Speaker 6: me to thread no plan. They have whole clips on
Speaker 6: why they hate Peter Rosenbro.
Speaker 3: Because I'm.
Speaker 10: My thing is every time I would link with nor
Speaker 10: I've only really spent like five extended periods with.
Speaker 2: Nord and the third one was drink Champs right, But
Speaker 2: the first two.
Speaker 10: Times Pissy drunk just in general interaction like I went
Speaker 10: to projects. I got there about like five in afternoon.
Speaker 10: I ain't leave to like three in the morning, and
Speaker 10: we just out we.
Speaker 1: Treating shit in pain, we drinking armadale.
Speaker 10: We just on the block, niggas getting slapped, niggas get fuck.
Speaker 3: It was hilarious.
Speaker 4: Fact this shit was hilarious.
Speaker 10: Yes, it's pissy, pissy drunk. So then when I get
Speaker 10: ready to go to drink tamps, I'm like, I'm going
Speaker 10: to do this interview knocking up.
Speaker 2: I'm not doing all of that.
Speaker 10: Three hours later, my interview with him in drinks After
Speaker 10: is literally two hours and forty five minutes, and we
Speaker 10: try to stop from like ninety minutes all the way,
Speaker 10: and we just the show restarts like three times because
Speaker 10: like you know what, let's do this, let me ask
Speaker 10: you this, and I'm drinking.
Speaker 9: Let's go yeh Ben, keep it real. This is when
Speaker 9: we was learning ourselves. We were just letting you and
Speaker 9: the beatlets we fucked up on like like I can't
Speaker 9: wait till like we do our episode. Now I got
Speaker 9: our stick together now, I actually I'm actually articulated with.
Speaker 4: This motherfucker now. Like before before, what we were doing, like.
Speaker 9: Fat Joe just put a mic in front of us
Speaker 9: and started talking and then we threw the episode out
Speaker 9: and it was like everybody likes this, Like we don't
Speaker 9: understand that us just talking to each other.
Speaker 4: It's gold I kid you not kid you not.
Speaker 2: I know.
Speaker 4: I'm a say like we knew something.
Speaker 3: We knew something.
Speaker 4: That Nas had hit me. I forget which period career
Speaker 4: this was.
Speaker 9: This is alright, this is the time where Tyler Kali
Speaker 9: most death and who.
Speaker 3: Else was on that cover?
Speaker 4: What you mean the cannabis?
Speaker 13: You mean?
Speaker 4: No, no, what saw us cover? It was like back
Speaker 4: back hip hop okay, And.
Speaker 9: I don't remember. It was like it was like and
Speaker 9: Nas came when we better. We were just talking and
Speaker 9: he was just like, how you feel about to cover?
Speaker 9: I was like, you know, he was like yeah, And
Speaker 9: then we was just talking and then were talking and
Speaker 9: then we're talking and then he said to me he
Speaker 9: predicted it.
Speaker 4: He said, yo, one day.
Speaker 9: I don't know if we said one day they're gonna
Speaker 9: pay us for our conversation or one day they're gonna
Speaker 9: pay you for your conversation.
Speaker 1: I forget.
Speaker 4: And then I remember that. I was like, holy shit.
Speaker 2: And then.
Speaker 9: You assholes kept letting me go up to the motherfucking
Speaker 9: morning show and y'all let me talk.
Speaker 13: And then.
Speaker 9: I realized I knew ninety sevens number.
Speaker 4: I was like, what the fuck am I doing? I'm
Speaker 4: working for living I don't even know.
Speaker 9: It til Berg, Yeah, yeah, yeah, I definitely did my
Speaker 9: Spanish Trailburger first.
Speaker 10: Glorie's key of success is that Norri might be the
Speaker 10: most genuine person facts and hip hop and when I
Speaker 10: mean and jam. I've known norriy through all these different
Speaker 10: stages of his career, same exact wild words made up
Speaker 10: on the spy, lots of drinking and all bregarious conversation.
Speaker 10: Big personality comes in the room and takes it over.
Speaker 2: That's always been a part of that.
Speaker 10: But also Norri has been ridiculously underrated as a man
Speaker 10: in this fucking game. Everybody put a wall around him
Speaker 10: and a roof over him that never held.
Speaker 2: Nori was not supposed to go as far in hip hop.
Speaker 10: As he went, but he still had bigger records than
Speaker 10: niggas were way better marks. You know what I'm saying,
Speaker 10: Because personality like people genuinely want.
Speaker 2: To be in your company. You know what I'm saying, because.
Speaker 10: The only difference between going on drink champs and hanging
Speaker 10: on the corner with you is microphones and camp.
Speaker 2: You know what I'm saying, that's the.
Speaker 1: Only one hundred percent I'm going.
Speaker 2: To your shows like going to the barbershope, right.
Speaker 13: I know.
Speaker 1: I always say Norie was my first rapper. Friend were
Speaker 1: almost the same age. The first rapper that was successful
Speaker 1: that was my friend is Nori. And I met so
Speaker 1: many artists through Norri before they were ever big. I
Speaker 1: met two chains in your studio before he was big,
Speaker 1: Lil Wayne Project, Pat David Banner All was in the
Speaker 1: studio with Nori. Because he didn't worry about if they
Speaker 1: were wherever they was from. He showed love to everybody
Speaker 1: that came through, and like you came to New York
Speaker 1: and he would pick you up, or you come to
Speaker 1: the studio, he got weed for you and take people
Speaker 1: to the tunnel for the club. And it's like everything
Speaker 1: he's doing now exactly like you said, He's always been
Speaker 1: the same. It's just you know, I guess if n
Speaker 1: gave him a little direction like do it this way.
Speaker 3: Yeah, but by the way we work.
Speaker 6: While we're giving out, although we still got to be
Speaker 6: talking to the microphone but still but also while we're
Speaker 6: giving out flowers to people just being the same people
Speaker 6: all the time. I was literally just having a conversation
Speaker 6: with someone yesterday about like as radio people and really
Speaker 6: the three of us as DJs, DJs and radio people.
Speaker 4: It's kind of a similar thing.
Speaker 6: Like our relationships with people have ebbs and flows, and
Speaker 6: there are people that you're super close with for a time.
Speaker 6: Nine times out of ten, when they reach a certain
Speaker 6: level of success, I'm sorry.
Speaker 4: They get funny and they.
Speaker 6: Stop, they stop returning the calls, the number goes green.
Speaker 4: You never hear from them again.
Speaker 6: We are sitting amongst the two most normal, non weird
Speaker 6: no motherfuckers.
Speaker 4: In the history of the game, between Buddy and No.
Speaker 6: There's not a stage that I've been in anything I'm
Speaker 6: dealing with where people are saying sit about me, that
Speaker 6: you guys don't pick up the phone and.
Speaker 4: Show love and like, I'm just sorry.
Speaker 6: A lot of your peers, they may be great in
Speaker 6: many ways, they don't hold on to that quality though,
Speaker 6: which is endearing.
Speaker 3: Yo, that that goes a long way.
Speaker 19: But Yo, that goes a long way in hip hop
Speaker 19: because being getting in this game, I meet legends that
Speaker 19: I came up listening to and you meet them and
Speaker 19: you're like, this, dude's a fucking fun They're like, now I.
Speaker 2: Understand why they was dissing you.
Speaker 15: Yell, you understand me.
Speaker 2: But then you meet genuine people that might have not
Speaker 2: been your favor.
Speaker 19: But like, I fuck with him so much, right, just
Speaker 19: because the energy and the love that they show, and
Speaker 19: it goes a long way just being yourself. That's is
Speaker 19: a big part of like, you know, listen, if I
Speaker 19: try to embody that because because I meet the legends
Speaker 19: like like Bun and I'm meeting no they and they
Speaker 19: genuinely who they are and who you think they are,
Speaker 19: because so many times in this rap game you meet
Speaker 19: rappers that you think who they are and they're nothing
Speaker 19: like that.
Speaker 14: But if I could say something to that, because earlier
Speaker 14: you talked about the coalition, and the reason why coalitions
Speaker 14: and hip hop don't exist is because people have not
Speaker 14: found the route the right circle yet. It's hard to
Speaker 14: find the humility and the genuine people that can actually
Speaker 14: come together and a trustworthy and create a trustworthy journey
Speaker 14: that people can trust and so like, the concept of
Speaker 14: building a coalition has existed for many years, but the
Speaker 14: reason why.
Speaker 3: Yeah or union or whatever either way.
Speaker 14: Right At the same time, the reason why it doesn't
Speaker 14: exist is because everybody can talk about it, but very
Speaker 14: few can actually do it.
Speaker 3: What Bun shared about.
Speaker 14: Like financial freedom or creating financial equity, Like who's talking
Speaker 14: about that? Nobody is, And the reason is everyone's thinking it,
Speaker 14: but very few can actually come together to do it
Speaker 14: because we stop just what.
Speaker 10: You're doing for you exactly and to start executing for us.
Speaker 10: And everybody quite frankly, just isn't take finance out of it.
Speaker 10: My people's mentality is not built around them taking things
Speaker 10: away from themselves for the greater collect you know what
Speaker 10: I'm saying, because a lot of us come from circumstances
Speaker 10: where we never had nothing. Then we finally get it
Speaker 10: and you like, why should I share it? You know
Speaker 10: what I'm saying with people that won't even appreciate it.
Speaker 10: So it just you got to find that in a circle,
Speaker 10: a diverse group of people from all walks of the culture, right,
Speaker 10: represent all walks of the culture that we trust, like
Speaker 10: just people that we trust, but like you said, mostly
Speaker 10: examt even who they think they are, they're not who
Speaker 10: they present themselves to be. And you get them in
Speaker 10: a room when you talk about some real shit and
Speaker 10: ain't got no conversation for it.
Speaker 3: You know what I'm saying, I'm glad.
Speaker 12: I'm glad you brought up the entrepreneurship because that's one
Speaker 12: of the things that the younger generation said.
Speaker 11: Okay, y'all, don't kick the older ogs. Don't kick the
Speaker 11: ballistic to us. They don't taught us how to move.
Speaker 12: Only thing they say to us is you shouldn't be
Speaker 12: rapping like that. You shouldn't be doing this, you shouldn't
Speaker 12: be doing that. And this is how we bridge the
Speaker 12: gap between the younger generation, you know, and the older generation,
Speaker 12: you know, to kick those blistics and let them know, Okay, this.
Speaker 11: Is how you move.
Speaker 12: You want to be a rap artist, be a rap artist,
Speaker 12: but take that money that you use and put it
Speaker 12: into something else because you may not always be that
Speaker 12: rap artist. So you have people here today to be
Speaker 12: able to kick those ballistics to the younger generation and say, look,
Speaker 12: you know, we're going to give you the knowledge, but
Speaker 12: you have to take the knowledge.
Speaker 11: We're not talking at you, we're just talking with you.
Speaker 12: You just have to listen, and you don't have to
Speaker 12: take everything that we say, but just take it into
Speaker 12: consideration because.
Speaker 11: What we all may have went through with different right,
Speaker 11: we have the experience.
Speaker 2: But some older artists don't want to connect with young gus.
Speaker 11: And they should.
Speaker 10: Very honest, right, older artists, and I'm talking about mind
Speaker 10: generally before we even get to casual generation, my generation. Right,
Speaker 10: they look at what newer artists are doing, the level
Speaker 10: of success that they're attaining, the amount of money they're
Speaker 10: making for doing basically the same thing we did, and
Speaker 10: in some people's minds, we did it better, but they
Speaker 10: made more money.
Speaker 2: For that's just a sign of the times.
Speaker 4: That's got nothing to.
Speaker 2: Take the money out of it. We're all fighting the
Speaker 2: same truck to get somewhere.
Speaker 18: See, it's like a younger artist like for real, like
Speaker 18: all the ogs really like been like supporting me for
Speaker 18: me of course, and like giving me advice and stuff
Speaker 18: like that, like Snoop Dogg bust rhymes, stuff like that.
Speaker 3: We will see one day one day.
Speaker 8: One thing I'm noticing is like when it comes to
Speaker 8: artists like me and Scarlet, who feels nostalgic, y'all open,
Speaker 8: y'all give it to us because.
Speaker 3: We've been the criteria I feel like like.
Speaker 2: But when it's.
Speaker 8: Like and we respect that, but when it's like a
Speaker 8: younger person that ain't necessarily speaking when we speak, y'all
Speaker 8: alienate them, and then that fucks up the culture as
Speaker 8: a whole.
Speaker 3: Not saying everybody, you.
Speaker 10: Know what I'm saying in general, I was looking at
Speaker 10: in my early years, well UGK was doing the ninety
Speaker 10: two was not popular, right, we would not looked at.
Speaker 2: We were not included and ship. You can go back
Speaker 2: and look, there's no videos. There's no music videos.
Speaker 10: Because the Red Company didn't want to make them because
Speaker 10: they didn't think gonna like us. There's not a lot
Speaker 10: of magazine shit. My first magazine cover was twenty two
Speaker 10: years after I started.
Speaker 6: You know what I'm saying, It wasn't trendy to embrace
Speaker 6: Southern artists the East.
Speaker 10: Look at an artists and realize they're getting a bum
Speaker 10: rap just on how they present themselves. Like I was
Speaker 10: with Sexy Red on Friday and Roland Loud sweet girl,
Speaker 10: beautiful girl.
Speaker 2: You know what I'm saying.
Speaker 10: People look at her approach as being different. No, that's
Speaker 10: always existed. That's always existed. Hip hop has always had
Speaker 10: this idea of reclaiming their bodies and their identity. Right,
Speaker 10: that comes from slavery. Right, people came out of slavery.
Speaker 10: They either wanted to recapture their soul because they felt
Speaker 10: broken and they went to the church, or they were
Speaker 10: people that wanted to reclaim their physical body because they've
Speaker 10: been raped, they've been slaved, and then just servitude all
Speaker 10: of that, and those people went.
Speaker 2: To the jew joint.
Speaker 10: So both of those are equal representations of the black
Speaker 10: experience in America and the experience of people of color
Speaker 10: in America. So we can't look down at people who
Speaker 10: aren't bar centric, right, because that doesn't mean that they're
Speaker 10: the best people for the culture.
Speaker 2: They're just better at what they do. But maybe that's
Speaker 2: all they can do is rap.
Speaker 3: That's it.
Speaker 10: They're no good out of any other part in their life.
Speaker 10: So for me, if somebody isn't necessarily purely lyrically driven,
Speaker 10: then there's got to be other aspects of their personality
Speaker 10: that people are gravitating to, and we have to look
Speaker 10: at that and see like, well, maybe there's a part
Speaker 10: of life that I didn't experience based on where I
Speaker 10: grew up, on my age.
Speaker 2: That they're experiencing.
Speaker 10: And this person vocalizes that we got to be open
Speaker 10: to that because we were talking about.
Speaker 2: Crack and shit like that when it was not a popular.
Speaker 8: Thing, but it also wasn't everywhere, and then y'all OG's
Speaker 8: was saying the same thing.
Speaker 1: We ain't with that.
Speaker 10: Yeah, I mean, you know, it's this generational gap, right
Speaker 10: that exists in society.
Speaker 2: Period's got nothing to do with music.
Speaker 10: Your mom's music was crazy to your grandmother. Your music
Speaker 10: is crazy to your mother, your kid's.
Speaker 2: Music is crazy to you. That's a generational gap.
Speaker 10: We shouldn't be on the same shit at fifty with
Speaker 10: eighteen year old niggas. We should not be on the
Speaker 10: same page on no level other than just get it
Speaker 10: better in our situation. That's the only thing I should
Speaker 10: have in common typically with a young person is drive, momentum, hustle,
Speaker 10: you know what I'm saying, locking in on your goal
Speaker 10: those and so if we can't connect on the music,
Speaker 10: we can't connect.
Speaker 3: On the content. That's cool.
Speaker 10: I'm not supposed to like everything young people are saying,
Speaker 10: but I'm supposed to.
Speaker 3: Support the most what you do best best.
Speaker 1: Moms not understand me listening to the bread were still.
Speaker 3: In the same way you know, I make rap music.
Speaker 2: But she I said, my mom money, She's like, don't
Speaker 2: send me there. That's too much the.
Speaker 8: Same way, the same way that you just broke that down.
Speaker 8: It's how we look at it as younger artists. So
Speaker 8: it's like me personally, when NAS dropped last night, I
Speaker 8: felt like I had to be the first to support it,
Speaker 8: one whole drop four four four. I feel like I
Speaker 8: have to be the first to support it because these
Speaker 8: are people that showing me how to exemplify myself as
Speaker 8: a man. But when I get the forty seven year
Speaker 8: old rapper that's still talking about being on the block,
Speaker 8: fucking five girls and doing all nigga, you got a
Speaker 8: fucking wife with five.
Speaker 3: Kids, tell us about that? What's life like that like?
Speaker 10: Because they don't want to hear you compete with me
Speaker 10: to talk to you, and they shouldn't be talking to
Speaker 10: you exactly, should be talking to people that were eighteen
Speaker 10: when they were eighteen, exactly.
Speaker 2: When twenty five when they're twenty five.
Speaker 10: Because where I'm at in life is pretty much with
Speaker 10: everybody that started with me is in life. So the
Speaker 10: minute I stopped trying to connect with them about where
Speaker 10: we are now, that means I want some of what
Speaker 10: y'all got, and I'm never going to get it. I
Speaker 10: know every young rapper out here. I can go get
Speaker 10: a verse from any person. But do people really want
Speaker 10: to hear that? If I go get a verse from
Speaker 10: Future and I could go do that, do future.
Speaker 2: Fans want to hear me with him? No? Do my
Speaker 2: fans want to hear me with Future?
Speaker 11: No?
Speaker 10: Can we mutually agree but still have respect for each other?
Speaker 3: But do all of us?
Speaker 8: But do all of us want to see Future go
Speaker 8: to trull Burger?
Speaker 7: Yes?
Speaker 3: You know what I'm saying. That's just shit I'm talking about. Yeah,
Speaker 3: that's what I'm talking That's why I love you?
Speaker 4: What about?
Speaker 1: And I asked the question real quick? What about the
Speaker 1: other side of it?
Speaker 11: Hold on?
Speaker 4: Let me say something though, Okay, let me say something. Sorry.
Speaker 3: Sorry. A lot of times.
Speaker 9: O G would come and approach a young artist, and
Speaker 9: because it happened to me when I was the young artist,
Speaker 9: When I was the young artist, and the you this
Speaker 9: is this is DJ jump each other such like, okay,
Speaker 9: what's going on up Jo? And they sitting there and
Speaker 9: they talking, and then I can't identify with him because
Speaker 9: it's just me from different areasks, right, So I'm like,
Speaker 9: all right, cool, cool, cool, and you know everybody you
Speaker 9: don't know, like like we didn't know every single person
Speaker 9: in the NBA. He was a fan of the Cargo Bulls,
Speaker 9: but you can't name every motherfucker on the goddamn team.
Speaker 9: So that should happened to me, and so I became
Speaker 9: dom g. Then I was walking in and people was like, well,
Speaker 9: who the fuck is this nigga?
Speaker 4: You know what I'm saying, Like the young niggas was like, yo, okay.
Speaker 1: Something or But.
Speaker 9: What I had to do was I had to recreate
Speaker 9: my whole ship, like oh shit, I had to start
Speaker 9: wearing these juries for these people, something for them to identify,
Speaker 9: something for them to be like, Okay, I don't know
Speaker 9: this old motherfucker, but he got on a.
Speaker 4: Nice walk or he got on something like must have
Speaker 4: been what he did.
Speaker 9: And sometimes sometimes that's the way to to relate to them,
Speaker 9: because a lot of times I don't relate to all
Speaker 9: of them. What you said, you said, we accept you know,
Speaker 9: y'all three, because y'all got bars and you got things
Speaker 9: like that. But a lot of the times we don't
Speaker 9: even know how to approach you because your energy wasn't
Speaker 9: the same, Like we wanted to meet Michael Jordan. Like
Speaker 9: Alan Ibison wanted to meet Michael Jordan then crossed them over,
Speaker 9: but he wanted to meet him first.
Speaker 4: You know what I'm saying. And a lot of times,
Speaker 4: as now I'm an.
Speaker 9: Elder statesman, I don't feel like the young generation we wanted.
Speaker 4: To meet us. I don't feel like they wanted to,
Speaker 4: but they Jordan Jordan, they.
Speaker 3: Do want to meet with Steph Curry the day.
Speaker 10: Where the space is, where we are the same space, right,
Speaker 10: and where's the level of entry for young people? A
Speaker 10: lot of times what you think is is apprehension is
Speaker 10: really like, man, I want to say something to du
Speaker 10: but I don't know.
Speaker 2: I don't know how to.
Speaker 4: I'm so happy for her.
Speaker 9: I'm so happy for because I know her crew, I
Speaker 9: know everything that she represents. So it's easy for me
Speaker 9: to say, your homegirl, your little yo, I'm.
Speaker 4: So happy for you.
Speaker 9: You know, Nims, I didn't even know he was rapping.
Speaker 9: I thought I just seen him on Instagram. I didn't
Speaker 9: even know, like he's actually a legend. I was like, damn, man,
Speaker 9: I learned that the other day. You know what I mean,
Speaker 9: and it's just like I want to relate but something,
Speaker 9: but I also don't want.
Speaker 4: To feel stupid.
Speaker 10: So this is what we need.
Speaker 4: We walk in that room and they're like, what in.
Speaker 10: The same way, in the same way that that monster
Speaker 10: can put this room right with generational you know, counterparts
Speaker 10: and contemporaries in here, we as a culture guy to
Speaker 10: make sure that there's better.
Speaker 2: Entry points for these conversations.
Speaker 4: You know, I'm saying, take drink chests at Trilburger's. What
Speaker 4: else is hip hop? Come on, there's maybe some more
Speaker 4: hip hop products English. I'm sorry, I'm sorry, I'm sorry.
Speaker 9: Diamond chans, diamond change, Okay, don't own it, but we
Speaker 9: gon own it today.
Speaker 13: We got we had enough jewelers of color, yes, and
Speaker 13: we're gonna have.
Speaker 4: We should have a real hip hop day, like in
Speaker 4: every state.
Speaker 2: We should have like hip hop like retreat.
Speaker 3: That would be fun.
Speaker 10: A let's go to not journalists and people like that,
Speaker 10: like people that are you know, like people that are
Speaker 10: active participants in the culture. When we need to workshop
Speaker 10: and build with each other, right, and it can't just
Speaker 10: be at you know, on a weekend where there's parties
Speaker 10: and other ship that's gonna take us away. Yeah, we
Speaker 10: need somewhere where we can build with studios and bar
Speaker 10: everything that we would want to participate an indulgent should
Speaker 10: be on the site so nobody feels like they need
Speaker 10: to leave and go anywhere. Whatever we need for us
Speaker 10: to manage three days together somewhere have it there on
Speaker 10: the site.
Speaker 13: It's a lock out the whole its subconscious effort.
Speaker 12: And even a young generation, because I think it's very important,
Speaker 12: you know, to include the young generations. Yeah, simply because
Speaker 12: you know, there's not an artist, a young artist that's
Speaker 12: out there that I.
Speaker 11: Don't know about.
Speaker 12: I know about every single rap artist that's out there now.
Speaker 12: Why because I'm making my business to understand where they're
Speaker 12: coming from. Because they're really speaking some of the stuff
Speaker 12: that we lived. It's just that they're talking about it
Speaker 12: more now, and so we have to include. Hip Hop
Speaker 12: has always been inclusive. Everybody has always had a table
Speaker 12: at hip hop, and we have to ensure, Like Jun
Speaker 12: be Ugk, I knew about y'all before y'all even started
Speaker 12: making songs with jay Z because I had the best
Speaker 12: of both worlds. I'm from New York, the Bronx, but
Speaker 12: I was in Texas. So I appreciated y'all even before
Speaker 12: he knew about y'all. So I think if you open
Speaker 12: up and learn about these different artists, you don't have
Speaker 12: to like what they're saying, because I don't like everything
Speaker 12: that's out there, but I respect their craft. And until
Speaker 12: we get together and bridge that gap, that is the
Speaker 12: only way that that hip hop is going and rap
Speaker 12: music within hip hop is going to survive what we're
Speaker 12: all respecting the crafts from everybody to come through.
Speaker 2: Yeah, that's real.
Speaker 13: The culture, The culture is alive, and well, the business
Speaker 13: not so much, you know what I mean. But because
Speaker 13: of the Internet and because of our access to.
Speaker 2: Information, now everybody's better.
Speaker 13: Everybody sounds better, everybody speaks better, everybody knows more, everybody's
Speaker 13: a little more in tune with everything.
Speaker 2: So we take that and we.
Speaker 13: Put that into like the things that we're trying to
Speaker 13: put together as far as preserving this culture called hip hop.
Speaker 2: Now, I gotta bounce, I'm out.
Speaker 4: All right, I gotta all right. Yeah, one last question
Speaker 4: before we lose you. First of all, on behalf of
Speaker 4: all of us here.
Speaker 3: Thank you.
Speaker 4: You being here means this whole thing doesn't exist without you.
Speaker 6: But Is there anything as we celebrate hip hop fifty,
Speaker 6: is there any one specific message maybe that you feel
Speaker 6: like people are not getting.
Speaker 13: The importance of it, is that we established the foundation
Speaker 13: for a cultural movement that rivals any in history, any war,
Speaker 13: any you know what I mean, calamity anything you can
Speaker 13: put hip hop up in the same breath as anything
Speaker 13: that you can mention that happened in history. And I'm
Speaker 13: proud of that and I'm proud to be part of
Speaker 13: the fabric of the part.
Speaker 9: Thank you my brother. Okay, he hopped on a flight,
Speaker 9: You get some more money? Come on, God damn.
Speaker 2: Yes.
Speaker 4: And this is this, It's justould be how hip hop is.
Speaker 4: No one sitting his seat, no one sitting his seat.
Speaker 4: And see this, miserve put his jersey right here for
Speaker 4: this jersey right?
Speaker 8: I want I want to ask Rosenberg in Cipher a
Speaker 8: question before we get out of here. Being radio guys
Speaker 8: that came from, you know, traditional radio, how did y'all
Speaker 8: feel about the evolution of podcasting.
Speaker 3: I know that I know they were, but they come
Speaker 3: from so.
Speaker 10: Basically, do you guys look at podcasting the way cast
Speaker 10: looks at right right, right right.
Speaker 1: Original I'll be honest, drink Champs is overcharging for what
Speaker 1: they did.
Speaker 4: To the It's like, you owe, what's forty is that?
Speaker 4: You know this?
Speaker 1: We started Rosenberg got put on the radio by Ebro,
Speaker 1: introduced us and he said, y'all gonna do a morning
Speaker 1: show together. And we didn't know each other. So this
Speaker 1: man had the smart idea. He said, Yo, let's do
Speaker 1: a podcast so we get to learn each other's personality.
Speaker 4: So you had like a religious marriage. Yeah, basically it
Speaker 4: was arranged.
Speaker 1: It was a marriage.
Speaker 4: You're supposed to be called a raised marriage.
Speaker 3: Yeah.
Speaker 1: There's a lot of stuff that Rosenberg says and does
Speaker 1: that I hate and disagree with, and.
Speaker 4: He got a lot that's overstated now I do.
Speaker 2: I'm a big guy.
Speaker 1: But what I will always defend Peter Rosenberg is for
Speaker 1: his love of hip hop. Me and him can talk
Speaker 1: hip hop for hours and hours and hours. And what
Speaker 1: we did we didn't know what we were doing back then.
Speaker 1: We just we were lucky enough to be in Hot
Speaker 1: ninety seven and lost Forfessa was.
Speaker 4: Dropping new drink ships this week.
Speaker 1: Last week, yeah, like Large Professor was dropping a re
Speaker 1: release twenty anniversary of the main Source or something. So
Speaker 1: he was stopping by High ninety seven, and he would
Speaker 1: always grab and be like, Yo, can we go in
Speaker 1: the back room and do an interview, which then became
Speaker 1: wand up interviews and the wand up interviews. We were
Speaker 1: just two hip hop NERD fans getting the oral history
Speaker 1: of hip Hop'na be honest, y'all was ahead of yall time.
Speaker 2: Yeah, we know that, No, we know that.
Speaker 9: Like this is what it was like we were high
Speaker 9: ninety seven. We trained not the curse like y'all trained us.
Speaker 9: Like I would go to Hot ninety seven. I would
Speaker 9: think of everything I'm about to say without a curse word,
Speaker 9: like I would be our I preman say that every interview,
Speaker 9: and then y'all were coming in a room and be
Speaker 9: like to the next room.
Speaker 4: It's like we're in the principal's office.
Speaker 9: But then you I would say, let's go to the
Speaker 9: dean's office and then said you could curse here, said whatever.
Speaker 4: We never trusted y'all. This is a setup at somewhere.
Speaker 4: We're gonna say something and then then we're gonna be banned.
Speaker 4: And then I didn't. I did get banned not to
Speaker 4: talk about Yeah, but that's I know, I know, Jesus, it's.
Speaker 9: Not talking about that well, but that's why, that's why
Speaker 9: I came off like I will always say, probably your
Speaker 9: your fort Rosenburg. I'm like this that is like podcast
Speaker 9: is nerdy, And the e f N would call me
Speaker 9: and be like, I'm listening to a podcast.
Speaker 4: I'm like, damn, I know I helped the nerds get on.
Speaker 3: Well for real.
Speaker 9: I mean, we're a billionaires boys club right now, Holy moly.
Speaker 9: But I was like, maybe we're not that nerdy yet. Yeah, man,
Speaker 9: and FM was like, listen, I'm telling you, I'm on you,
Speaker 9: and then he was.
Speaker 4: Right, but I'll tell you, I tell you what's crazy
Speaker 4: about that.
Speaker 9: I'm in La one night hanging out with Kid Cuddy.
Speaker 4: Excuse me, I was with Alchemists.
Speaker 15: It's a big difference.
Speaker 9: It's a big difference. No, No, it was Michael, No, No,
Speaker 9: I'm with Alchemists. And he goes to me, let's go
Speaker 9: to this Kid Cutty show.
Speaker 2: Okay, there we go.
Speaker 4: At the time, I'm in hip hop purgatory.
Speaker 9: I don't know if anybody knows what hip hop purgatory is,
Speaker 9: but you're going to receive it at some point. And
Speaker 9: that's where you go from being like here to like
Speaker 9: down here.
Speaker 3: But you're like right here, and you don't.
Speaker 4: Know because if you go up, you made it. But
Speaker 4: if you go down, no coming back, going to the garbage,
Speaker 4: getting back to the.
Speaker 2: Garbage for real.
Speaker 9: You gotta realize they get tired of us after a while,
Speaker 9: they get tired of us and they want to kick
Speaker 9: us to the fucking curve. That's the reason why we
Speaker 9: made dreams chance. We want to make people that's been
Speaker 9: in the head so long.
Speaker 4: So anyway, what alchimist, he goes, let's go to this.
Speaker 9: I don't want to be seen like I don't want
Speaker 9: to like I'm in purgatory, Like I'm like, I'm not confident,
Speaker 9: So damn.
Speaker 4: This is ill right, I ain't gonna lie.
Speaker 9: I feel feel deep telling this story and I'm about
Speaker 9: and I'm about the light of.
Speaker 4: Blood and act like I don't know if you can
Speaker 4: smoke or not. I'm not sure. We're gonna figure that
Speaker 4: out later.
Speaker 9: So anyway, so anyway, I walk in and then I
Speaker 9: don't want to say nerves, but all of these hip
Speaker 9: hop alternative people came up to me, was like, you're
Speaker 9: the god, and I was like why, I was like,
Speaker 9: I didn't shoot nobody over here, you know, what I mean.
Speaker 4: And I didn't realize.
Speaker 2: I'm sorry.
Speaker 9: That's that's how I identify with being the man like
Speaker 9: back then, like you had to you had to pop somebody,
Speaker 9: you know what I mean.
Speaker 4: But they're coming to me.
Speaker 9: And what I don't realize is that like you put
Speaker 9: on for Rell, like the first time we seen Pharrell
Speaker 9: is and he's our god.
Speaker 4: And I was like, this is this whole of.
Speaker 9: The alternative hip hop that Kanye and this was like, holy,
Speaker 9: this is not gangster. There's nobody in there with a
Speaker 9: bandann and nobody quit walking, nobody, nobody, nobody in la.
Speaker 9: I'm like, I'm like, you ain't gonna ask me what
Speaker 9: hood I claim? Like you know, because I'm used to
Speaker 9: who you claimig Like, no, no, this was alternative that
Speaker 9: this word used alternative. And I looked and I was like, Wow,
Speaker 9: there's a whole nother section of hip hop that a
Speaker 9: tribe called quest because they had it to me through
Speaker 9: for real, but for real's not where it comes from.
Speaker 4: It comes from.
Speaker 9: Actually call question and then what's the native tongue? And
Speaker 9: it's all under the native to and I'm looking like,
Speaker 9: holy shit, it's still kind of went back to New York.
Speaker 9: But I'm in LA and that's when I will discovered
Speaker 9: what is it called? Uh the Kanye. It's not backpacking.
Speaker 9: This is upgraded from backpack. This is a different it's
Speaker 9: a kid cutting and yes, it's just alternative alternative alternative, Yes,
Speaker 9: and and I realized this other places a hip hop
Speaker 9: like in my day.
Speaker 4: I'm sorry, this is horrible.
Speaker 9: But if I didn't, if I performed and nobody got stabbed.
Speaker 4: I was like, this is a horrible show.
Speaker 8: So I liked it.
Speaker 4: If I did what what what? I wanted somebody to
Speaker 4: get what what? What?
Speaker 11: You know?
Speaker 9: What I meant, I'm sorry, I'm sorry, I'm sorry I
Speaker 9: went I went too far.
Speaker 4: Gods, I'm sorry. Don't get stabbed. No, No, I'm so glad.
Speaker 4: I don't wrap no more. I'm so glad.
Speaker 3: I'm like.
Speaker 9: When I did reggae tho, I was like, I'm never
Speaker 9: going back. You want me to go back to rap?
Speaker 9: I just see people dance. So I'm like, got so lean,
Speaker 9: Holy shit, this is and nobody nobody gets stabbed, Nobody
Speaker 9: like this.
Speaker 4: Hip hop is fucked up. At one point, I'm sorry,
Speaker 4: I'm sorry I didn't remind y'all of that. I know.
Speaker 1: Yeah, it had nothing to do with the ninety people
Speaker 1: you walked in with.
Speaker 3: You have backstage harreat me completely. It had nothing to
Speaker 3: do with me.
Speaker 4: I'm tell you that. I'll tell you that. Well, you
Speaker 4: gotta say you're a question. I'm sorry.
Speaker 8: I'm telling this click story. Before we got here, I
Speaker 8: think I'm in like the fourth or fifth grade. I'm
Speaker 8: like fourth or fifth grade, and I'm arguing on my teacher, right,
Speaker 8: and I tell the teacher, I'm like, you don't understand,
Speaker 8: like dot, I'm finna blow up.
Speaker 3: Don't even got to be here, right, So she like,
Speaker 3: what are you?
Speaker 11: Like?
Speaker 4: What are you talking about?
Speaker 8: So I'm like, you want me to learn this and
Speaker 8: learn that when I already know what I want to
Speaker 8: do in life, I'm gonna be a rap star.
Speaker 3: So she was like, where is that going to take you?
Speaker 1: And I was like to the moon.
Speaker 3: And she says what right? And I look at her
Speaker 3: and I go what what what?
Speaker 2: What? What?
Speaker 4: What?
Speaker 2: What?
Speaker 4: What?
Speaker 6: What?
Speaker 8: And the whole class, the whole class starts seeing this
Speaker 8: ship to the point I just did an interview on
Speaker 8: BET and my mom told the story about when she
Speaker 8: got the call that I was in the class standing
Speaker 8: on top of the desk.
Speaker 1: Going who what what.
Speaker 4: Greatest story?
Speaker 2: Alternative?
Speaker 9: Holy this was great man. I want to thank everybody here,
Speaker 9: even though I'm not moderating.
Speaker 3: Shut out, shut out the monster energy before.
Speaker 8: Fifty of your hip hop right here, man, toast everybody
Speaker 8: that had done this. Always say like rappers was my
Speaker 8: father when I didn't have one.
Speaker 3: So I appreciate whole.
Speaker 8: I appreciate Nor, I appreciate Big, I appreciate Pop, I
Speaker 8: appreciate X. I appreciate Scarlet for being a female that's
Speaker 8: not hyper sexualizing, giving men something to shout out that
Speaker 8: women confide to when we could all be in the
Speaker 8: club together. So when I'm in the club, I want
Speaker 8: to tell them to hold the folk club.
Speaker 3: That's so nuts. That's hip hop, mister fifty
Speaker 18: At