Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. I'm Hannah Elliott and
Speaker 1: I'm Matt Miller.
Speaker 2: This is Hot Pursuit.
Speaker 1: Coming up on today's podcast. Now, we admit we have
Speaker 1: held this week's podcast over the weekend because we want
Speaker 1: to give you the most up to date impressions and
Speaker 1: thoughts that we have from Pebble Beach. I'm still in Monterey,
Speaker 1: and Matt has graciously agreed to do this from paternity
Speaker 1: leave on a random Monday.
Speaker 2: I'm decamped to camp.
Speaker 1: Yes, yes, decamped at the lake, which.
Speaker 3: I'm up at Squam Lake in beautiful, rainy New Hampshire,
Speaker 3: and it is like the perfect place to be on
Speaker 3: the other side of the country from you. But how
Speaker 3: was Monterey? I mean, just in general, I know you're
Speaker 3: getting ready to drive the new Audi Supercar and so
Speaker 3: it's still going on for you, which I want to
Speaker 3: hear about. But in general, I guess the the big
Speaker 3: part of it's over, right, Yeah.
Speaker 1: The big part of it ended yesterday morning. Of course.
Speaker 1: That's with the Pebble Beach Concord Elegance, the big car
Speaker 1: show of two hundred plus cars parked out on the fairway.
Speaker 1: That was sort of the end of the official week.
Speaker 1: And I really and this is really true, there were
Speaker 1: a couple big themes I think that people were talking about.
Speaker 1: One of them was, of course the singer partnership with LVMH,
Speaker 1: which we'll get to in a minute with our guests interview.
Speaker 1: And the other really big thing that everyone was talking
Speaker 1: about was this forty million dollar Ferrari Luce sale, which
Speaker 1: was a charity sale. And we do know who bought
Speaker 1: the vehicle.
Speaker 4: Who.
Speaker 1: It's a billionaire basically optimologist inventor named Herbert Weretime, and
Speaker 1: he is in his eighties. It has been acknowledged that
Speaker 1: he purchased a vehicle. From what I hear speaking with
Speaker 1: some of my sources here in Monterey, he is new
Speaker 1: to buying Ferraris. This is only his second Ferrari he's
Speaker 1: ever purchased. And a big, a big reason for him
Speaker 1: to buy the car, of course, is the charity. Also
Speaker 1: it's a great, great place to put money for tax purposes.
Speaker 2: Of course, what is the charity? What was the charity?
Speaker 1: This charity is Ferrari's own charity. It's like a youth
Speaker 1: charity that is operated through Ferrari. So it's all a
Speaker 1: bit insular and Frankly, when I see the auction results
Speaker 1: from the weekend, the ones that include this Ferrari sale,
Speaker 1: I think we should kind of remove this charity Ferrari
Speaker 1: sale from any auction takeaways, just because it's kind of
Speaker 1: its own thing. But we should say, while I'm on
Speaker 1: the topic, the cumulative total, according to Haggerty, from all
Speaker 1: of the auctions was so forty eight million dollars for
Speaker 1: the week which is really really wild, and I think
Speaker 1: that speaks to this the bigger takeaway from this weekend,
Speaker 1: which is that things are really on a really rapid
Speaker 1: expansion explosion. The amount of supercars, the amount of money,
Speaker 1: the amount of even if they're not supercars, uh, seven
Speaker 1: figure collectibles unprecedented. We have not seen this level of
Speaker 1: just money infused everywhere.
Speaker 3: And I mean this is just like Wall Street bets
Speaker 3: and retail investors are lining the pockets.
Speaker 2: Of like tech bigwigs.
Speaker 3: If you worked at SpaceX, you just did the IPO,
Speaker 3: all of a sudden, you have a few dozen more
Speaker 3: million dollars than you had before, So why not go
Speaker 3: to Monterey and buy some supercars? I mean, this is
Speaker 3: stock market at all time highs. The top half of
Speaker 3: the CA has never had it better, and they are
Speaker 3: buying everything, I mean, paying forty million dollars for Ferrari Luci.
Speaker 3: I know you want to set that aside, but makes
Speaker 3: no sense at all. It would if you were going
Speaker 3: to give it, if you were saying, like this is
Speaker 3: going to Saint Jude's cancer research, right, yeah, but this
Speaker 3: is kind of a weird mill ground because it's going
Speaker 3: to Ferrari's own charity.
Speaker 1: Yes, yeah, I totally agree. And even if you know,
Speaker 1: like you said, even if we remove the Ferrari charity thing.
Speaker 1: I spoke with Mata Ramac, one of our favorite folks
Speaker 1: to speak with. We spoke with them last year from Monterey.
Speaker 1: I caught up with him again this year. He tells
Speaker 1: me Bugatti order books are full through twenty thirty. You know,
Speaker 1: he was just saying, it's unbelievable. People call him and say,
Speaker 1: I know your order books are closed, but can you
Speaker 1: just make this extra one car just for me? And
Speaker 1: it doesn't matter what you charge me. It seems it's
Speaker 1: reaching a bit of a fever pitch. I don't know
Speaker 1: when it's gonna nothing lasts forever, but yeah, it is
Speaker 1: very noticeable. The other thing that I noticed just driving
Speaker 1: around in Monterey is you know this I think is
Speaker 1: my seventeenth year coming. And when I first started coming,
Speaker 1: you'd see a lot of people just driving a special
Speaker 1: Mustang or a special old Camaro, or a special old
Speaker 1: you know, Triumph, or you know, some of just an
Speaker 1: old Lotus, just obscure. I don't know, one hundred thousand
Speaker 1: or less dollar cars that were obviously just the prize
Speaker 1: possession of hobbyists, and you really are not seeing that anymore.
Speaker 1: The cars on the road are serious supercars and serious
Speaker 1: you know, multiple million dollar vehicles. This like cute little
Speaker 1: sort of special classic car middle ground is not it's disappearing.
Speaker 1: It's not anymore.
Speaker 2: That's a little bit depressing.
Speaker 3: And I have to say that we'll get to the
Speaker 3: singer Louis Vaton collab. That's kind of feeding into the
Speaker 3: anger about this from your average car enthusiast. The fact
Speaker 3: that everything that used to be, you know, thirty thousand
Speaker 3: dollars is now three million dollars.
Speaker 2: It's just absolutely insane.
Speaker 3: By the way, just before you get off the mate
Speaker 3: Rimac note Bugatti had killed the W sixteen and now
Speaker 3: they're bringing back the W sixteen. Yeah, to make a
Speaker 3: one off for the same kind of person you were
Speaker 3: just mentioning, like I'll pay anything whatever it is. And
Speaker 3: we're seeing this across the industry. Carmakers that have canceled
Speaker 3: stuff are resurrecting them. Things like Porsche had canceled the
Speaker 3: seven eighteen, like the gas version, and now apparently they're saying, no.
Speaker 2: Wait, we're bringing it back.
Speaker 3: Plus the most I think that for me, the most
Speaker 3: exciting thing that I've seen is Porsche putting a stick
Speaker 3: shift in the Career E s and selling a special
Speaker 3: manual version that also comes with rear wheel steering and
Speaker 3: center lock wheels as fas.
Speaker 1: Yes, I have to say I did have like this
Speaker 1: weird feeling of like I'm kind of proud of automakers
Speaker 1: because I'm sensing that they're really trying. They are trying
Speaker 1: to make things that consumers want. Sometimes they hit the
Speaker 1: mark and sometimes they don't, and there are things that
Speaker 1: they can't control. And you know, obviously there are many
Speaker 1: factors involved in these decisions, but they are trying legitimately
Speaker 1: to make vehicles customers will buy. Obviously, they want to
Speaker 1: make money, you know. Talking with Stefan Winklman, another one
Speaker 1: of our favorites to talk to this. Lamborghini unveiled the
Speaker 1: Ravelto s V, which is their super viloch version of
Speaker 1: the Rovelto, which we love. Wow, you know it's a
Speaker 1: V twelve. It's this By the way, the Rovelto is
Speaker 1: their best selling V twelve ever, obvious, and and they're
Speaker 1: they're very unapologetic. And it's interesting because that company had
Speaker 1: always said, even back during the boom days of evs,
Speaker 1: our customers are telling our they don't want EV's and
Speaker 1: we're going to listen to that as much as we
Speaker 1: possibly can. And at the time, they looked a little
Speaker 1: behind the times, they looked a little maybe over conservative
Speaker 1: about adopting some of this new stuff, but they just
Speaker 1: kept saying, our customers don't want it, and as long
Speaker 1: as we're able, we're not going to put it in
Speaker 1: the cars. Obviously, things change the change wel to of
Speaker 1: course as a hybrid, but.
Speaker 3: To your point, but not to save money on gas.
Speaker 1: Correct, No, no, no, certainly not.
Speaker 3: But by the way, you know what, I heard a
Speaker 3: really cool interview with Tim Kiniskus from Dodge and he
Speaker 3: was talking about the new like Copperhead supercar that they've made,
Speaker 3: and somebody asked him why it isn't a hybrid, Why
Speaker 3: why is it just a gas gonna be a gas
Speaker 3: powered motor. I don't think, I don't think the powertrain
Speaker 3: has been made official yet. But his point was, you
Speaker 3: know what, putting batteries, putting electric motors in these cars
Speaker 3: in thirty years, it's going to be like we put
Speaker 3: the eight track in, which I think is an interesting
Speaker 3: thing to think about because I'm a huge we both
Speaker 3: are big fans of automakers using hybrid platforms to make
Speaker 3: cars more fun to drive, faster, higher performance. But it
Speaker 3: could be that in that there's something new comes out
Speaker 3: and eventually it's just so defunct that you're not able
Speaker 3: to get your battery or your electric motor service in
Speaker 3: thirty or forty years, you know.
Speaker 2: Totally total.
Speaker 1: That's very believable.
Speaker 3: Yeah, so fat ish, Yeah, I love that that Porsche
Speaker 3: put the stick back in the carera ass. By the way,
Speaker 3: in the last couple of months you've had Ferrari putting
Speaker 3: a manual transmission of sorts in a car, pors manual transmission.
Speaker 3: And John Hennessy did he did you see his Blackbird there?
Speaker 3: He has a new supercar called the Blackbird which is
Speaker 3: naturally aspirated rear wheel drive.
Speaker 2: Stick shift, thanks you, John Hennessy. And no screens. Apparently
Speaker 2: there's going to be no screens in that.
Speaker 1: Thing completely, which is great. Also, let's not forget McLaren
Speaker 1: announced they're going to bring back this crue sort of
Speaker 1: a manual of sorts again type new supercar. McLaren is
Speaker 1: bringing back, or actually debuting their first manual transmission since
Speaker 1: the F one of the early nineties. So to your point, Matt,
Speaker 1: automakers are listening.
Speaker 2: Yeah, I love it. I love it. Well, except for now.
Speaker 3: I think it's a great time to transition to the
Speaker 3: to thea that Singer and Louis Vatant have gotten Singer
Speaker 3: especially right. I mean, so we recorded this interview with
Speaker 3: the founder, really the founder and his partner at Singer,
Speaker 3: Robin Maz last week, and they were telling us all
Speaker 3: about this Louis Vuitton partnership, and I initially had a
Speaker 3: thought like that's kind of cheesy, but then they totally
Speaker 3: sold me because of all the engineering and all the
Speaker 3: incredible detailed work that went into it, and I was
Speaker 3: just totally fascinated by the fact that they would, you know,
Speaker 3: individually machine the Locke Pokers or that they you know,
Speaker 3: had the rubber gaskets and seals all made in a
Speaker 3: special Louis Vuitton blue and had to go back three times.
Speaker 3: So that kind of drew me away from the fact
Speaker 3: that hang on a second Louis Vauton. That's like the
Speaker 3: Paris Hilton of brands. This is like something for Kim Kardashian,
Speaker 3: and they should be making cars for Steve McLean.
Speaker 1: Yeah. You know, My interesting servation about that is I
Speaker 1: have actually never covered Singer for pursuits at Bloomberg really,
Speaker 1: and the reason for that is to editors, my editors
Speaker 1: who are not car people, half of them don't have
Speaker 1: driver's license, they don't really understand that a singer is
Speaker 1: not a portie and also a singer is not just
Speaker 1: a resto mod and I think that's that's fine. That
Speaker 1: actually indicates for most readers, for most people, even car people,
Speaker 1: it's difficult to describe what singer is doing. But the
Speaker 1: minute you put Singer and LVMH together, while people understand
Speaker 1: Louis Vaton, of course they know that, and so that
Speaker 1: is really what had that partnership is what has made
Speaker 1: Singer compelling for us now to look at and we
Speaker 1: did do some TV with Singer last week as well
Speaker 1: here from Mona Rey and I do think the partnership,
Speaker 1: although you're right it's a bit of an unusual, unexpected
Speaker 1: pairing for reaching a larger audience, and they certainly did that,
Speaker 1: and we can talk about that. They certainly reached a
Speaker 1: new and larger and non car audience. LVMH makes sense. LVMH,
Speaker 1: of course, is moving into the car world in multiple ways.
Speaker 2: I don't know.
Speaker 3: I mean, I have always loved Singer and I've had
Speaker 3: Rob on TV in the past, you know, because to me,
Speaker 3: what Singer does is exactly what I would want to
Speaker 3: do if I had basically an unlimited budget. And my
Speaker 3: favorite Portia nine to eleven of all the generations would
Speaker 3: probably be the nine to six four because it's the
Speaker 3: last of the what do you call it, the G body,
Speaker 3: you know, look, and they make everything modern and fun
Speaker 3: to drive. They don't care about the performance figures. I
Speaker 3: don't care either about now I would I don't even
Speaker 3: want that. I want to drive a fun car. And
Speaker 3: they make they're so beautiful, They're so intricately produced. There's
Speaker 3: so there's such incredible works of art that to me,
Speaker 3: a Singer has always been like the ultimate car. If
Speaker 3: I could choose any car in the world, it would
Speaker 3: be the Singer, no problem.
Speaker 1: Wow, Oh I'm shocked. I'm shocked.
Speaker 3: Sure, because everything is exactly I mean, you can make
Speaker 3: it work with rob.
Speaker 1: And can choose the Singer over a Roof.
Speaker 3: I sure would, absolutely, because I think they're far better
Speaker 3: pieces of art and I don't really care about the
Speaker 3: performance as much. I want it to be amazingly fun
Speaker 3: to drive, and both of them, I'm sure to make
Speaker 3: cars that would be amazingly fun for me to drive.
Speaker 1: You know, I'm very surprised.
Speaker 3: No, I to me, Singer is like the ultimate piece
Speaker 3: of driveable art you could ever ever purchase. And but
Speaker 3: louis the Tom and Gucci and these you know, big
Speaker 3: mall brands. I realize that they do other stuff, but
Speaker 3: they're basically the kind of stores that make me unhappy
Speaker 3: about shopping around the world because they're there every place
Speaker 3: I go, you know. And it's also not the kind
Speaker 3: of I don't want to be associated with those logos
Speaker 3: and the total consumerism like unabashed, you know, all about
Speaker 3: the label. It's not really about the quality when you
Speaker 3: buy a Louis Vuitton bag. Right, It's not some incredible leather.
Speaker 3: It's not some horse hide that's tanned in Japan at
Speaker 3: the Shanky, you know, Tannery. It's some kind of plastic
Speaker 3: that they've made up, and the only reason it costs.
Speaker 2: More is because they put their logo over it.
Speaker 3: That's not what I want from a car. It's not
Speaker 3: what I want from a Singer, So I can understand
Speaker 3: the backlash, and of course it adds to the fact
Speaker 3: that before Singer, you could buy a nine sixty four
Speaker 3: for thirty or forty thousand dollars in excellent shape.
Speaker 2: Now it's double or triple that.
Speaker 1: Well, singers are selling for more than actual at auction,
Speaker 1: which is a testament to everything you've said.
Speaker 3: So of course, yeah, well I would rather have a
Speaker 3: Singer than any actual Porsche as well, because I love
Speaker 3: what they do to it. They make a big, naturally
Speaker 3: aspirated lump, they put a stick shift in there, and
Speaker 3: they make it, you know, for me, as much fun
Speaker 3: to drive as any GT three that Pronier makes himself.
Speaker 1: So you know, well, I will say, you know, of course,
Speaker 1: through the weekend I have executives asking me what I
Speaker 1: think about it. I'm asking them. Everyone's talking about it,
Speaker 1: including a couple extremely wealthy and well known investors I'm
Speaker 1: not going to name, but the online reaction is one thing.
Speaker 1: But I do think it's interesting that when you talk
Speaker 1: to people who are in positions of power here on
Speaker 1: the ground in Monterey, many of them were of the
Speaker 1: mind that all press is good press, and that the
Speaker 1: bad reaction to how these cars look is not enough
Speaker 1: to offset the value added proposition of working with this
Speaker 1: company LVMH, more specifically LVMH than just Louis Vaton.
Speaker 2: I see, I see it the other way around.
Speaker 3: I think the cars look fantastic. I think they're I
Speaker 3: think the engineering and design is amazing. I mean they're
Speaker 3: just there's nothing else that's made to that standard, to
Speaker 3: that level.
Speaker 2: It's absolute perfection. To me.
Speaker 3: The the problem is the collaboration with this you know,
Speaker 3: multinational uh, you know, luxury handbag maker. It just doesn't
Speaker 3: make any sense at all. And I hate myself for
Speaker 3: not having said that to Robin maz Well.
Speaker 1: That was an early conversation we had, and I think
Speaker 1: it's great that we they're they're happy to talk about it,
Speaker 1: they're happy to talk about how the partnership came together.
Speaker 1: You know, this is this is one thing. They're going
Speaker 1: to move on to something else. I know they've already
Speaker 1: got things in the pipeline, so you know, to me,
Speaker 1: it's kind of like, oh, right, this this The cars
Speaker 1: weren't a hit, but you can move on well.
Speaker 3: I also I was also thinking, as soon as the
Speaker 3: bad backlash came out on the internet, whoever buys these
Speaker 3: cars and banks some is a smarty because in twenty
Speaker 3: years or thirty years, maybe they'll have the bad rep.
Speaker 3: But there's still there's still such amazing works of art,
Speaker 3: and I mean they're just incredibly well designed and made,
Speaker 3: and having that black eye of the internet backlash can
Speaker 3: only add value to them.
Speaker 2: I think, Yeah, it's different for me.
Speaker 3: Than the Luce which is which which I think could actually.
Speaker 2: Hurt Ferrari's brand if it hasn't already.
Speaker 3: I mean, the Lucha taking away the forty million dollars
Speaker 3: sale was a horrible decision at every level.
Speaker 1: I think there are many people and maybe myself included,
Speaker 1: who think the opposite, that think it was actually kind
Speaker 1: of a masterstroke on Ferrari to do that. To clearly
Speaker 1: they arranged for this. We don't know the conversations that
Speaker 1: happened behind the scenes, but it does set a certain benchmark.
Speaker 1: It does prove that someone's willing to spend sixty times
Speaker 1: the cost of the vehicle. It generates a ton of buzz.
Speaker 1: It dominated conversations this weekend on concourse Sunday. It's sort
Speaker 1: of to me it's Ferrari leaning into this. As we
Speaker 1: know they don't have to sell many Luchs at all.
Speaker 1: They've said they've already sold out. They weren't making that
Speaker 1: many of them anyway, And anecdotally, I've heard multiple Ferrari
Speaker 1: owners say, yeah, I'll buy one, it's not a big deal.
Speaker 1: This goes back to our conversation about wealth Matt because
Speaker 1: their under attitude is I'm going to get strong armed
Speaker 1: into buying one, and that's fine, but it's you know,
Speaker 1: they're willing to take the that to take that hit
Speaker 1: in order to stay in Ferrari's good graces.
Speaker 3: I just think it's bad for Ferrari's image. I mean,
Speaker 3: they were the masters of handbuilt, you know, mechanical vehicles,
Speaker 3: and now they're selling Now they're selling computers on wheels
Speaker 3: designed by Apple, which is the ultimate consumer brand, which
Speaker 3: is the ultimate sort of Oi POLLOI vox popular consumer brand,
Speaker 3: you know.
Speaker 1: I mean, we have to really look at the lou
Speaker 1: Jas separate.
Speaker 2: From the rest of the Apple car. They said, let's
Speaker 2: make an Apple car.
Speaker 1: Why if anybody who was at the Ferrari the Kassa
Speaker 1: Ferrari Cossa this weekend, there were dozens of new old
Speaker 1: classic Ferraris on the lawn. I mean, Ferrari was the
Speaker 1: do dominant presence, I would say here in Monterey in
Speaker 1: terms of cars on the road, cars on the lawn,
Speaker 1: cars on the auction block. Even still, yes, the lucha
Speaker 1: is polarizing. It's to me, it's sort of like this,
Speaker 1: It's like the planet Pluto way out in the universe
Speaker 1: of Ferrari. It's not anywhere near what's happening in the
Speaker 1: main orbiting of everything in the Ferrari universe.
Speaker 2: I don't know.
Speaker 3: I mean, polarizing usually means there's split opinion, And I
Speaker 3: think everybody has a negative opinion of the lads, except
Speaker 3: for this eighty year old guy who maybe forty dollars
Speaker 3: to a charity. I don't think that that really represents
Speaker 3: Herbie's new.
Speaker 1: He's new, He's just getting into it. He's got the
Speaker 1: enthusiasm of.
Speaker 3: Herbie was like, let me buy a luch so that
Speaker 3: in five years they let me buy when I turned ninety,
Speaker 3: they'll let me buy, you know.
Speaker 2: The real supercar.
Speaker 3: Sure, the real supercar is also going to have it's
Speaker 3: got already a synthetic gear shift, and it'll have any
Speaker 3: synthetic throttle and a synthetic handbrake, and eventually it's going
Speaker 3: to have like augmented reality wheels and you won't even
Speaker 3: need a road to drive it. I mean, that's not
Speaker 3: what it's supposed.
Speaker 2: To be about.
Speaker 3: Maybe that's maybe that's the future of cars, and it
Speaker 3: seems like it's the future of Ferrari.
Speaker 1: I disagree. I don't think Ferrari. I don't think that's
Speaker 1: the future of Ferrari. I think if anyone brand, I'll
Speaker 1: take the posing view, if anyone brand is actually big
Speaker 1: enough to withstand a massive hit against against the brand,
Speaker 1: and the Lucha did was a big blow. I mean,
Speaker 1: look at their stock prices that have jump bounced back
Speaker 1: to quite a bit. It's Ferrari. I think they can
Speaker 1: withstand this blow and keep keep moving forward.
Speaker 3: All right, Well, uh, let's agree to disagree on that
Speaker 3: as well as the singer. By the way, I would
Speaker 3: choose a Singer over a Ferrari, even if we're talking
Speaker 3: about what if we're talking about class Yes, yeah, no,
Speaker 3: worn't for the price tag. I'd rather have a singer
Speaker 3: classic then at two fifty you know, Gto.
Speaker 1: I'm happy to let you have the singer and I'll
Speaker 1: have all.
Speaker 2: Yeah. Of course I make a lot of bad decisions
Speaker 2: in life.
Speaker 1: Let's talk with Mas Flaws and Rob Dickinson. They are
Speaker 1: the key executive leaders and creative forces behind Singer, which
Speaker 1: is the renowned Portia nine to eleven reimagined company making
Speaker 1: cars out here in California.
Speaker 3: Rob, you want to kick it off and tell us
Speaker 3: what you've got.
Speaker 5: Well, perhaps Mas is best at setting this up because
Speaker 5: Mas has very much been at the at the epicenter
Speaker 5: of of nurturing this, this relationship with Louis Vitel. And
Speaker 5: as you know, we're about to we're on the on
Speaker 5: the precipice of showing the world two cars that we've
Speaker 5: done with them, which are which are which are seriously
Speaker 5: special and unprecedented for us, a little bit unprecedented for
Speaker 5: the Veto as well. But it's been you know, we're
Speaker 5: going to be showing the product of almost two or
Speaker 5: maybe even three years, two and a half years work
Speaker 5: with them quietly behind the scenes, and math can certainly
Speaker 5: tell you a little bit more about how it started, all.
Speaker 6: Right, Matt, Yeah, so yeah, it's uh we we You know,
Speaker 6: we made friends with some of the folks over in Paris,
Speaker 6: just through friends of friends, and got to discussing the
Speaker 6: idea of of of a very mildly Louis Vuitton themed
Speaker 6: a thing, a clock, and then a bit more of
Speaker 6: the car, and a bit more of the car, and
Speaker 6: a bit more of the car.
Speaker 1: And second, I'm going to interject here because I want
Speaker 1: to talk specifics. When you say you made friends with
Speaker 1: friends of a friends, it sounds like you just said
Speaker 1: this actually started out with an idea around the time piece.
Speaker 1: Is that what you just said, and then expand it
Speaker 1: expanded to a whole car. Let's talk specifics here. Or
Speaker 1: was this you became friends with Nicholas and he wanted
Speaker 1: to do some you know, luggage or interiors. Let's let's
Speaker 1: get specific.
Speaker 6: He came much later, Okay, so uh a senior person
Speaker 6: over there who who Yes, I had an idea actually
Speaker 6: around the clock. There there in the time, the time
Speaker 6: piece business and the watch business. That was just the
Speaker 6: beginning of a conversation we never even got really. The
Speaker 6: clock ended up coming.
Speaker 1: Much later, and this is the iconic Louis Vuitton tambour Yes.
Speaker 6: And about turning that into a larger format. So in
Speaker 6: the nine to eleven far right, there's a there's a clock,
Speaker 6: well not in all of them, but but in a
Speaker 6: bunch of them, and so doing a larger format piece
Speaker 6: there that that clock conversation was very short. It all
Speaker 6: of a sudden became a conversation about approaching sort of
Speaker 6: from a design perspective, the entire car of our classics.
Speaker 6: So the original thing that Rob started with in two
Speaker 6: thousand and nine, and it really just sort of snowballed
Speaker 6: into you know, why don't we collaborate to do a
Speaker 6: car that has design cues from Louis Vuitton's history, which
Speaker 6: is one hundred and seventy two years of sort of tradition.
Speaker 6: But it wasn't meant to be public, which was just
Speaker 6: you know.
Speaker 1: It's just made for a private client, and it would.
Speaker 6: Have been made for a private client. Yeah, yeah, which
Speaker 6: is how all of our things work, right. So we entertained,
Speaker 6: you know, our customers' ideas, which can be you know,
Speaker 6: very exciting, sometimes very private though, so they can come
Speaker 6: and design what they want to design. It's their thing,
Speaker 6: you know, we ex important. Yeah, yeah, So that's really
Speaker 6: how it started. And then the really the sort of
Speaker 6: mind blowing moment was when actually they showed up. We
Speaker 6: had we just happened to be in town in my
Speaker 6: office and then just decided that they would tell me
Speaker 6: that they had some meetings in Paris and they would
Speaker 6: like this to be a public endeavor. So immediately called ron.
Speaker 6: I mean, we didn't see that coming, right. It's not
Speaker 6: something that we've ever done. So okay. We've done some
Speaker 6: very mild things with some suppliers that are very important
Speaker 6: to us, like Bosh or Michelin a long time ago,
Speaker 6: people really sort of helping us out on you know,
Speaker 6: some development Williams F one and some other things, but
Speaker 6: never really like the idea that we would partner with
Speaker 6: a brand to go on a mission publicly. We've been
Speaker 6: very conservative over the years and remain very conservative about
Speaker 6: what we say, how we say it, where we say it.
Speaker 6: You know, we're generally, I think relatively conservative as a brand.
Speaker 6: And so it was.
Speaker 4: It was.
Speaker 6: It was a big brave step. And bear in mind
Speaker 6: they're a very obvious, very powerful, globally understood luxury brand,
Speaker 6: right and and they might have very strong feelings about
Speaker 6: how things look, you know, in my in my head, initially,
Speaker 6: you know, I'm imagining a Louis Vuitton car with you know,
Speaker 6: lv's and things all over it, which perhaps yeah, yeah, right,
Speaker 6: So but what I have is Rob, who would never
Speaker 6: let any you know, not something garbage is not going
Speaker 6: to leave this building. So it's not a thing with
Speaker 6: Rob around. I know, it's not going to happen if
Speaker 6: it's if it's an embarrassment or very difficult that you know,
Speaker 6: to to to to deal with. So it turned out
Speaker 6: that after you know, a pretty lengthy design process, that
Speaker 6: that's that's not what they did. It's the furthest thing
Speaker 6: from it. It it's kind of brilliant. I'd leave it
Speaker 6: to Rob to to suggest, but it isn't. I mean,
Speaker 6: you wouldn't know from a distance that there's anything Louis
Speaker 6: Vuitton on there. You'd have to go, you know, quite
Speaker 6: up close. And it was it was pretty and pretty cool.
Speaker 6: I mean, they're they have a very bold vision. I mean,
Speaker 6: they're obviously sort of steeped in history and colors and
Speaker 6: traditions and all this other stuff. But the way they
Speaker 6: applied it was really pretty incredible. But it did, you know,
Speaker 6: very challenging to get done though. There's a lot of
Speaker 6: a lot of sort of very technical challenges and physical challenges.
Speaker 6: But anyway, so that that's really how it's sort of
Speaker 6: snowballed into this like whole car thing. And then then
Speaker 6: they wanted to develop a bunch of products, co branded
Speaker 6: off products related to that car. That first car, which
Speaker 6: was we had only very minimal involvement and suggestions on
Speaker 6: what some of the products could be, but they showed
Speaker 6: up with stuff that is just super humbling, really incredible.
Speaker 6: And then a second car, the idea to do a
Speaker 6: second car, which was which was the design process was
Speaker 6: run by Nikola Jescare who's the head of the head
Speaker 6: of women's fashion, or is the head of women's fashion
Speaker 6: at Louis Vuitton for a line in decades I think,
Speaker 6: brilliant guy, fabulous guy. And so Car two took shape,
Speaker 6: which really has a very different point of view from
Speaker 6: Car one. Similarly, a bunch of products and so on,
Speaker 6: all one off, like only one of everything is being
Speaker 6: made and those are the two things that were showing.
Speaker 3: So wait, tell us, maybe Rob, tell us about the car,
Speaker 3: because you know, Portia.
Speaker 2: Has two cars.
Speaker 1: We should be clear.
Speaker 2: About the cars.
Speaker 3: Portia has has a long history of doing like fashionable
Speaker 3: things right in a in a sense Pepita and Pasha
Speaker 3: and the Tartans.
Speaker 2: You know. The design stuff.
Speaker 3: That you do as well is like really interesting as
Speaker 3: far as design, but in terms of the engineering side
Speaker 3: of it, like what are the what are the basis
Speaker 3: for these vehicles like classic turbo wide body, what tell
Speaker 3: us those car guy details?
Speaker 5: Well, the first cars as alluded to, there was was
Speaker 5: was was was an a vision of the first car
Speaker 5: that we that we that we presented back in sixteen
Speaker 5: seventeen years ago, which which has been which has subsequently
Speaker 5: been known to become known as the classic, which is
Speaker 5: our celebration of the early Portion ninet eleven air called
Speaker 5: Portion nine eleven from the nineteen nineteen sixty five to
Speaker 5: nineteen seventy three period.
Speaker 1: We can say, yeah, it's everything.
Speaker 5: Everything we've done so far has been based upon the
Speaker 5: ninety six form model, which is a nineteen which is
Speaker 5: the nine eleven that emerged in the in the early
Speaker 5: nineteen nineties, a very very good starting point for us,
Speaker 5: which has you know, quintessential elements of the air called
Speaker 5: car but but but brought into the new era with
Speaker 5: excellent power, steering and abs, breaks and all sorts of
Speaker 5: things that make it a little bit more contemporary. A
Speaker 5: great starting point for us to to to.
Speaker 4: To reimagine it as an earlier car.
Speaker 5: Perhaps is the car and its most purest, most beautiful,
Speaker 5: some might argue state, as you know from from back
Speaker 5: in the early seventies and late sixties, and you know
Speaker 5: that that was the idea to to in two thousand
Speaker 5: and nine, to prevent to present certainly my vision of a.
Speaker 4: Perfect Porsche Air called Portion ninety.
Speaker 5: Eleven, not just in in its in its esthetics, but
Speaker 5: also in it's the way it performed, with every detail
Speaker 5: being chased and optimized.
Speaker 4: And and and improved.
Speaker 5: Where necessary and left well alone when we didn't when
Speaker 5: we couldn't improve it. So so for Louisviton to come
Speaker 5: along and you know, talk to us about imprinting their
Speaker 5: sensibilities onto, onto, onto this icon of cars. Overused word,
Speaker 5: it's an overused word, is icon. But the nine eleven
Speaker 5: certainly deserves. The description is pretty amazing, you know. I mean,
Speaker 5: we're we're the Singer sat there in the middle with
Speaker 5: two towering powerhouses of style and industry and success from
Speaker 5: the last one hundred years, Portie and Louis Vito, and
Speaker 5: we're the odd little company in California that's kind of
Speaker 5: brought these two things clashing together.
Speaker 1: Can I ask, and I mean this in the most
Speaker 1: genuine way, why did Louis Vitan want to work with Singer? Why?
Speaker 1: I mean there are other others out there. What appealed
Speaker 1: about Singer for this collapse?
Speaker 5: Well, I mean, we spent seventeen years trying to present
Speaker 5: the idea that changing something that is sacred to many
Speaker 5: is and putting a third party touch on it can
Speaker 5: be legitimate, and it can be authentic, and it can
Speaker 5: be sincere, and it can be fantastic, it can be magnificent.
Speaker 5: And that's that was always my vision for for want
Speaker 5: of a better term, when I started in that you
Speaker 5: can get under the skin of something that's dearly beloved
Speaker 5: by many people and and attempt to represent it in
Speaker 5: a way which which is as I say, sincere and
Speaker 5: authentic to to the to the original, but benefits from
Speaker 5: the from from from hindsight and new materials and modern
Speaker 5: perspectives and everything else. And could can you touch something
Speaker 5: that's genuinely iconic and classic and old and and bring
Speaker 5: it into the new world in a in a way
Speaker 5: which is believable And and and and I think I'm
Speaker 5: done with finesse, done with ridiculous amounts of attention to detail,
Speaker 5: done with you know, spectacular levels of ambition and hopefully
Speaker 5: execution success. And I think this is what Louis This
Speaker 5: is a long winded way of saying, this is what
Speaker 5: Louis Vito have noticed. And I think this is why
Speaker 5: they came to see us, because they appreciated that. And
Speaker 5: I think they saw something of themselves in that, as
Speaker 5: we see something of ourselves in Louis Viton as well.
Speaker 5: So it's and we got to know them, we established
Speaker 5: some trust, and you know, the creative collaboration was quite
Speaker 5: a thing of joy really, because we're working obviously, we
Speaker 5: work with clients on our cars that some have more
Speaker 5: of a specific vision of what they want than others.
Speaker 5: We hold the hands of our clients sometimes more than
Speaker 5: other clients.
Speaker 4: Louis Eton came in with.
Speaker 5: A pretty powerful sense of what they stand for and
Speaker 5: what as you can imagine that they're a brand that
Speaker 5: knowed themselves extremely well, but they hadn't that this was
Speaker 5: the first time they had imprinted their sensibilities on a car.
Speaker 4: And of course we were the people.
Speaker 5: Chose to to to orchestrate that through through the lens
Speaker 5: of some of the techniques I just mentioned, and that
Speaker 5: was of course very we're very proud of that. It's
Speaker 5: quite humbling that such a such an organized organization would
Speaker 5: would notice this. And you know, the the the creative
Speaker 5: collaboration was was was was a was a thing of
Speaker 5: of great joy. We learned a lot from it and
Speaker 5: we've certainly benefited hugely from watching this amazing operation work
Speaker 5: over in Paris. Yeah, it's been quite the journey.
Speaker 1: That it took a year to develop the time piece alone.
Speaker 1: The time piece is you can take it out of
Speaker 1: the dash right and and it's be its own.
Speaker 6: Actually, all the gauges, all the gauges are removable. No, no,
Speaker 6: just the clock is removable and you can kind of
Speaker 6: stick it on your you know, there's like a desk mount.
Speaker 6: But all of the gauges were developed, uh by them,
Speaker 6: and it took.
Speaker 1: It took over a year simply.
Speaker 6: Oh yeah, yeah, yeah, well there's a lot so what
Speaker 6: you know, just rewinding a minute to what, you know,
Speaker 6: why would they want to do this with us, you know,
Speaker 6: having we spend a lot of time in Paris at
Speaker 6: their places and and sort of kind of hanging out.
Speaker 6: We did we did that, actually make make friends with
Speaker 6: the with with that group. They really they really are
Speaker 6: a creative company almost I don't want to say artists led,
Speaker 6: you know, administratively artists led, but they let their artists.
Speaker 6: Really they take risks. They allow their creative team to
Speaker 6: take risks, you know, for a season or for the
Speaker 6: products or whatever, and if you know, if it's a miss,
Speaker 6: it's a miss. But they really are quite committed that
Speaker 6: they're a very creative business. They're not just they're not
Speaker 6: some you know, just giant company churning out stuff that
Speaker 6: you know, just they really aren't there there, which I
Speaker 6: think maybe if you aren't on, you know, you don't
Speaker 6: get to go you know, backstage, you don't really know that.
Speaker 6: So that that's how they do a lot of things.
Speaker 6: It was pretty mind blowing to see kind of how
Speaker 6: they function, how they operate, and how much really uh
Speaker 6: you know, uh uh. They they sort of hold their artists,
Speaker 6: you know, at a very high level, and so that
Speaker 6: was something, you know that we give them an opportunity
Speaker 6: to some degree to really go into detail. I don't
Speaker 6: know that it would be that easy to do kind
Speaker 6: of with other folks. We we have, you know, if
Speaker 6: we're known for anything, it might be we have a
Speaker 6: little O, C. D or or or something like that,
Speaker 6: you know here here at Singer And I think that
Speaker 6: that's a that's a there's a door open to going
Speaker 6: really really into the details. There's a there's a There's
Speaker 6: this other thing though, which is not obvious in the
Speaker 6: outside about Louis Vuitton is they have a line of
Speaker 6: products across all of their product lines, which is really vast.
Speaker 4: Right.
Speaker 6: There's bags, there's you know, sort of purses, there's travel,
Speaker 6: there's makeup, there's perfume, and there's watches that they have
Speaker 6: a line of things that aren't necessarily publicly available that
Speaker 6: are so incredible, so exquisitely done, the details down to
Speaker 6: the millimeter on some of this stuff. Obviously, there's a
Speaker 6: cost that goes with it. These aren't things that you
Speaker 6: just walk into a store and find their sort of
Speaker 6: invitation only and they are invitation only, and we were
Speaker 6: able to see a lot of that stuff. And it
Speaker 6: is it is very much how we think at Singer
Speaker 6: that when you're you're talking about, you know, putting on
Speaker 6: a you know, working through a giant magnifying glass on
Speaker 6: tiny tiny details that are pretty hard to see unless
Speaker 6: you know, you know they're there, right, They live in
Speaker 6: that world. They have lived in that world for a
Speaker 6: very long time. I think it started back with their
Speaker 6: trunk making, which is how the play started, where they
Speaker 6: are really into these very very intricate, handmade details. And
Speaker 6: it's something that we could they've seen that we've done
Speaker 6: other places. I don't not to give us any credit,
Speaker 6: but I don't see it. We don't see a ton
Speaker 6: of that at other you know, sort of other outfits.
Speaker 6: And and that was that that was almost easy for us.
Speaker 6: We were all very excited to get into those details.
Speaker 6: So isn't just the clocks, it's the entire thing, knows
Speaker 6: to tail. It started with the clocks, and when you're
Speaker 6: you know, in the watchmaking business, I mean they work
Speaker 6: in very very extravagant, tiny tiny detail. Obviously we did
Speaker 6: that nose to tail on two cars, which was you know, fascinating,
Speaker 6: very difficult in some cases a lot of like rejecting
Speaker 6: parts and uh you know, finding suppliers very specialists to
Speaker 6: dive into something that was you know, quite quite difficult.
Speaker 6: Our level of quality requirements that seeing our make our
Speaker 6: we make our lives quite difficult as it is, and
Speaker 6: that of our any suppliers that we have. But this
Speaker 6: was this was a giant step further in a lot
Speaker 6: of cases, mats.
Speaker 3: Can you uh so this is an audio only podcast, right,
Speaker 3: people listening can't see, but can you describe some of
Speaker 3: the more interesting details about maybe the clock, the gauges,
Speaker 3: anything else in these cars that I'm sure people are
Speaker 3: going to go on the web and look at the pictures, right,
Speaker 3: but what what was the most interesting to you that
Speaker 3: you can kind of illustrate for us.
Speaker 6: So the so imagine, so a watch, a you know whatever,
Speaker 6: A nice watch is a very small thing, like it's
Speaker 6: you know, size of a quarter on your wrist. And
Speaker 6: in those watches they fit so much detail in fine watchmaking,
Speaker 6: and it's really microscopic, and they when they manufacture them,
Speaker 6: they you know, the guys that put them together use
Speaker 6: these giant magnifying glasses to do this. So the gauges
Speaker 6: are you know, like built like that, but they're large,
Speaker 6: large format, so they're exploded large format things. So every number,
Speaker 6: every little you know, indices, they're all applied. You know,
Speaker 6: they're all physical items. They're not printed or you know,
Speaker 6: screen printed or whatever, or certainly a digital gauge or
Speaker 6: anything along those lines is totally the opposite. So you're
Speaker 6: looking at you know, five, it feels like five watch
Speaker 6: faces right just in sort of large format, and even
Speaker 6: the bezels around there. So the entire thing was done
Speaker 6: that way. Even we have, you know, in a nine
Speaker 6: to eleven. They're these you know door lock pulls, the
Speaker 6: little you know, pencil thickness thing that sticks up out
Speaker 6: of the door that has tiny engravings of the L
Speaker 6: v uh that say lv on them, which you can't
Speaker 6: tell if you're looking from a distance. You need to actually,
Speaker 6: you know, put glasses on them result as I am,
Speaker 6: I need them. But you know, the whole car has
Speaker 6: that these these tiny, tiny, intricate details across the entire thing.
Speaker 6: There's some bigger, bigger ones this the the window and door,
Speaker 6: windscreen and rear window seals on the nine sixty four
Speaker 6: are Porsche Porsche parts that we buy. They're they're black,
Speaker 6: and they hold all these windows in. They're actually seals
Speaker 6: are a really complicated item that people maybe don't know that,
Speaker 6: but they tend to be extremely complex, uh, you know,
Speaker 6: seals and and gaskets that hold windows in. We had
Speaker 6: to redesign and retool all of them to make one
Speaker 6: set in blue, and that it was. It was unbelievably complex.
Speaker 5: Every every every piece of rubber on the car, Guys
Speaker 5: is in Louis Viton blue, and I mean every every piece,
Speaker 5: so that it's not you can't you can't well, you
Speaker 5: can't paint rubber, but it's it's it's rather tricky. So
Speaker 5: a lot of it had to be literally retooled, working
Speaker 5: with a supplier who spent three months trying to match
Speaker 5: the blue perfectly.
Speaker 1: And then that horrible at the same time, and.
Speaker 5: Then the pass came back and they weren't quite right,
Speaker 5: so we went and did it again, and then we
Speaker 5: did it again, and so so so the Classic that
Speaker 5: was the first car we did. Every single piece of
Speaker 5: rubber you can see on the car is in Louis
Speaker 5: Viton blue.
Speaker 4: And you know these kind of.
Speaker 5: We These were big, swaggering, audacious decisions that we kind
Speaker 5: of made together but were certainly led by by by
Speaker 5: the Louis Viton team, and we just said, you know,
Speaker 5: well why not. I mean, this is, you know, these
Speaker 5: cars are unlike anything we've done before. They are they
Speaker 5: are art pieces in the truest sense of the word.
Speaker 5: They're not practical, but they they evoke a ci and
Speaker 5: and you know, the the Savoir Fair, as as as
Speaker 5: the as the design houses in Italy and Wels in France,
Speaker 5: um and and and and and maybe that's what luxury is.
Speaker 5: Something that's that's that could be seen by many to
Speaker 5: be utterly useless, but of course it's not useless. It's
Speaker 5: incredibly fabulous to to to to to display this level
Speaker 5: of of of of vision and and you know, romanticizing
Speaker 5: this sense of travel and adventure in in a way
Speaker 5: which is which is so extreme but so on point
Speaker 5: why you know, I was there was a certain amount
Speaker 5: of of head scratching for me as to whether this
Speaker 5: was something that was appropriate for us, but I soon
Speaker 5: got over it and the sense that this is this
Speaker 5: is just like another client of ours, you know, visioning
Speaker 5: their perfect ninety eleven through their lens with the help
Speaker 5: of us. And and this is this, this is how
Speaker 5: we've all viewed, viewed this wonderful relationship with the VITA
Speaker 5: as being another client that just happens to have this
Speaker 5: this towering vision.
Speaker 3: What they do hang on if they went that far,
Speaker 3: if they went that far for the rubber, seals and gaskets,
Speaker 3: what about the leather and the carpet and the gear they.
Speaker 4: Didn't care about that hand.
Speaker 5: Now, as you can imagine everything else. If the rubbers
Speaker 5: seen as being that important, you can only guess how
Speaker 5: important the leather is. And and the type of aluminium
Speaker 5: or the type of stainless steel, or the type of
Speaker 5: silver silver rodium plating. All the all the bright wear
Speaker 5: on the on the classic is is plaited in silver rodium,
Speaker 5: which is this exquisite silver color which has this this
Speaker 5: wonderful kind of texture almost kind of you know, mute mute, muted,
Speaker 5: muted machine to it. And of course getting a consistent
Speaker 5: finish on all the metal parts. Asked me if that
Speaker 5: was easy, and I'll tell you it. I'll tell you
Speaker 5: that that it wasn't.
Speaker 6: So if you sit at nine to eleven and you
Speaker 6: have sorry rubbed and all the events. We had to
Speaker 6: completely re engineer all of them, which are flexible normally,
Speaker 6: and that's how they function, that's how event will hold
Speaker 6: its its position at you. We had to remake them
Speaker 6: in metal to play them. And what Rob was just
Speaker 6: talking about, so that it was every single There was
Speaker 6: bree thousand new components in each of the cars, and
Speaker 6: many of them had to be remade in a completely
Speaker 6: different material from what they were originally.
Speaker 5: I often and found found myself when we started to
Speaker 5: seventeen years ago, I often found myself using the word
Speaker 5: indulgent in what we were doing in the in the
Speaker 5: indulgence suggests a certain amount of unnecessariness, but for me
Speaker 5: it wasn't unnecessary at all. It's absolutely essential. Now when
Speaker 5: lous Etho walked through the door, they just took that
Speaker 5: to the next level plus ten and in in in
Speaker 5: indulgence in that these things don't need to be like this,
Speaker 5: with the with the with the tortuous path to a
Speaker 5: spectacular part. But we can do it because we're capable
Speaker 5: of doing it, and we want to do it, and
Speaker 5: and and and the result is something that's you know,
Speaker 5: unique and hasn't been seen before and will challenge.
Speaker 4: I'm sure there'll be that.
Speaker 5: There'll be some some head scratching and some joy and
Speaker 5: some and some some divisiveness with with with these cars,
Speaker 5: but of course that's that's what makes it fun. And
Speaker 5: and you know, for Louisvison to push out to be
Speaker 5: more indulge in that we think than we think we
Speaker 5: already have been in the celebrating the portion ninety eleven
Speaker 5: is quite something and I think it's I think it's
Speaker 5: utterly appropriate, and I think the portion ninety eleven, which
Speaker 5: we've been celebrating now for nearly twenty years, deserves such
Speaker 5: such attention from one of the world's pre eminent creative
Speaker 5: luxury houses.
Speaker 1: It sounds like you're, you know, you're you're kind of
Speaker 1: describing Louis Vuton as the client here. What is the
Speaker 1: future of this car? Is this car going to be sold?
Speaker 1: Is it was it made for a person? Or is
Speaker 1: Louis Viton the ultimate client? And also will you make
Speaker 1: more of them? And also what is the general price
Speaker 1: tag of something like this?
Speaker 6: Well, that's stuff, that's stuff we don't discuss like we.
Speaker 1: Would talk about it here. Actually, no one listens to
Speaker 1: this podcast, so this is a safe space.
Speaker 6: It's well, just to be just to be clear, we
Speaker 6: don't talk about that for any but.
Speaker 1: This car is sold. This car, this car is already
Speaker 1: sold to somebody.
Speaker 6: It's like it's a it's uh, these are these these
Speaker 6: are the agreements we have on any of our you know,
Speaker 6: cars we do with anyone that we we never we
Speaker 6: never discussed ownership price, any of that with anyone paid
Speaker 6: or where they're going, which we don't necessarily know. There's
Speaker 6: no there's no plans to do uh, you know, further
Speaker 6: cars with them, but we would totally do it. I
Speaker 6: mean we we It is a fascinating, very very fascinating,
Speaker 6: fascinating thing, and we are totally humbled by it. I
Speaker 6: mean we you know, we feel quite privileged, I think
Speaker 6: to have have done this.
Speaker 1: Have you spent the most time on these two cars
Speaker 1: of any of your creations? I mean, when you're talking
Speaker 1: about re redoing everything, are these the most most people
Speaker 1: hours that you've put into any car?
Speaker 6: So there's well, there's a well, we put.
Speaker 5: Six we put six years into into the Dynamic Light
Speaker 5: Waiting Study d LS with with with Williams. So perhaps
Speaker 5: perhaps that Trump's it, but certainly in an intensive period hand.
Speaker 5: I mean we we've worked on both of these cars
Speaker 5: over two years, master two and a half years.
Speaker 4: And.
Speaker 5: The intensity and the and the content of them as
Speaker 5: opposed to our other regular our regular work, if you
Speaker 5: can call it that, it was was was was through
Speaker 5: the roof.
Speaker 4: Yeah, for sure, there's.
Speaker 6: A product development you know cycle that we have. We're engineering,
Speaker 6: you know, sort of the next thing that a custom
Speaker 6: wance when you're you know, approaching really complex things like
Speaker 6: you know an you know, like redeveloping an engine or
Speaker 6: transmission or any of that. Those yeah, those take years.
Speaker 6: Those are obviously quite detailed. But in terms of you know,
Speaker 6: one of the existing sort of styles of commissions that
Speaker 6: we do, yeah, this was this was way beyond what
Speaker 6: what what what I think any anyone else had done.
Speaker 6: Just to be clear, we wouldn't just do that if
Speaker 6: anyone asked. We had to think long and hard about
Speaker 6: this because we knew the size of the mission. But
Speaker 6: it was because of you know, working with these folks
Speaker 6: that have, like I said, all this history. It was
Speaker 6: such a sort of such a privilege, right well, but
Speaker 6: normally if someone wanted to do this much stuff and
Speaker 6: distract distract us for years, we we wouldn't we would decline.
Speaker 1: Well, that is that's part of like a bigger philis
Speaker 1: offical question that I've really thought about for you guys,
Speaker 1: which is considering where you started to now where I
Speaker 1: think you have over seven hundred employees, you're doing these
Speaker 1: major collaborations with the biggest luxury brands in the world.
Speaker 1: How has it been adapting just for you guys in
Speaker 1: your daily life and your daily psychology. How has it
Speaker 1: been adapting from you guys were like the upstart underdog
Speaker 1: in a way, and now you're you are really this
Speaker 1: is big, big stuff on a big level with public companies.
Speaker 1: How has that been for you?
Speaker 6: Rob has the answer to that, because it's puzzling.
Speaker 5: Well, yeah, yeah, I mean we don't really like to
Speaker 5: be reminded of it, but thank you for we kind
Speaker 5: we kind of bury our head in the sand and
Speaker 5: we kind of get we kind of get British so brittily.
Speaker 5: I don't know where the weather perhaps again, I know
Speaker 5: we're here to talk about these fabulous movies on cars,
Speaker 5: but we have just returned from England where we were
Speaker 5: we were celebra we were somewhat celebrated to a ridiculous level.
Speaker 4: At the Goodwood Festival.
Speaker 5: At the Goodwood Festival of Speed, you know, our cars
Speaker 5: were on this amazing sculpture in front of the Goodwood
Speaker 5: House and there were fireworks and there was loud music
Speaker 5: and everything else. And I think, I think, I think
Speaker 5: Mas and I much to the surprise of all the
Speaker 5: people around us who work for us, although seven hundred
Speaker 5: people who work with with us somewhat nonplussed or confounded,
Speaker 5: that we deal with it apparently such a it's such
Speaker 5: a non excited, non excited way. We are extremely excited
Speaker 5: about it. I think, I think, you know, it's amazing.
Speaker 5: I think we have a valve that allows us to
Speaker 5: kind of cope with it, you know, to to to
Speaker 5: be center of attention to that degree in England last
Speaker 5: week or whenever it was a few weeks ago, it
Speaker 5: was just ridiculous. But it's like, you know, and the
Speaker 5: next day we wake up and we're not even thinking
Speaker 5: about it. We're worrying about the next problem. And we're
Speaker 5: not very good at victory lapse, and and so so
Speaker 5: and the and the Louis Etal thing is the same thing.
Speaker 5: It's it's just like this is our journey. As as
Speaker 5: I'm proud to say, there was no fucking plan for
Speaker 5: this company whatsoever. When I started it. It was like,
Speaker 5: this is a this is a really good idea. I
Speaker 5: think my vision of what the best portion ninety eleven
Speaker 5: should be will be loved by everybody else. That was
Speaker 5: the stupidity and the faith that this company was launched on,
Speaker 5: and everything else, from the people, to the cars, to
Speaker 5: the plaudits, to the Louis Vitos, to the Goodwoods, to
Speaker 5: everything else, have just has just come along. And it's
Speaker 5: all without wanting to appear appear arrogant, which we are not.
Speaker 5: We are very humble. It just it's just like, well,
Speaker 5: of course, yeah, all right, that's all right, Yeah, that
Speaker 5: makes sense. Next, yeah, that makes sense next. And it's
Speaker 5: all based on this sturdy foundation, guys, of of relentless quality,
Speaker 5: which we have tried to implement from day one when
Speaker 5: we were making one car year to whatever we are now,
Speaker 5: when we're obviously making many more cars than.
Speaker 4: That a year, and this ruthless.
Speaker 5: Sense that quality is all, quality is everything, and quality
Speaker 5: isn't just in the execution of the work we do,
Speaker 5: but in the design and the philosophy and everything. And
Speaker 5: I think from such ridiculously audacious and ambitious, foundational, uh
Speaker 5: building blocks. These good things just happen around you. Surround
Speaker 5: yourself with good people, You try and do good work.
Speaker 5: You don't have an end, a death the nation in
Speaker 5: mind for what success will look like. I don't know
Speaker 5: whether we're successful. I guess we're successful to a degree
Speaker 5: in someone's terms, because of everything we've just talked about.
Speaker 5: But we don't really see it like that, and we
Speaker 5: don't really see it as being as being oh no,
Speaker 5: now we've made it, or you know, now we're important
Speaker 5: and everything else. It was never the point we are.
Speaker 5: This is art for me. I mean I started as
Speaker 5: a as a you know, as a musical artist, and
Speaker 5: for me, this is art. And for me, the biggest
Speaker 5: thing I'm proud of is protecting that as a As
Speaker 5: the company has got bigger and bigger, and you know,
Speaker 5: our works has has has become more in demand, but
Speaker 5: you protect the thing that's important, right And as I
Speaker 5: think as we get older, we do recognize the indelible
Speaker 5: facts of who we are and what we do and
Speaker 5: what why what we do resonates with certain folks and
Speaker 5: I think I think that's what Lousviton has spotted and then,
Speaker 5: and it's also the safety valve that lets us not
Speaker 5: get get to get us over our skis. In terms
Speaker 5: of something you know, the notion that you were you
Speaker 5: were asking us about at the beginning of your question, Hannah,
Speaker 5: it is.
Speaker 4: It is a big deal.
Speaker 5: What's going on at the moment, but we we we
Speaker 5: deal with it in a very English Arabian way.
Speaker 3: I want to ask about Mass because you are clearly passionate, relentless, ruthless, audacious.
Speaker 3: You're chasing not only quality, but you know unique, you know,
Speaker 3: superb like the the absolute best of what you can achieve,
Speaker 3: what we can achieve as a as a human race,
Speaker 3: right in terms of art and industry.
Speaker 4: I'm with saving lives as well.
Speaker 3: Fantastic, But you brought in Mass like I don't know what,
Speaker 3: like fifteen years ago or so now to be able
Speaker 3: to make.
Speaker 5: Brought I didn't bring mave math kind of Mass kind
Speaker 5: of decided that he was going to write.
Speaker 3: But if you continue that kind of ruthless, relentless chase,
Speaker 3: it could end in tears. And what we hope is
Speaker 3: that this is a sustainable, right, Can you can you
Speaker 3: keep this thing going mad?
Speaker 6: I mean, or we are not running out of steam
Speaker 6: in any in any way. But I mean Rob was
Speaker 6: in a band forever. I don't play any music, but
Speaker 6: I do imagine Rob you can correct me, is it?
Speaker 6: If this must be? What like being in a band
Speaker 6: is when you're really focused on the music, you have
Speaker 6: to then do all this work to to to to
Speaker 6: uh record it and get it out in the world.
Speaker 6: There's all this sort of the work part of being
Speaker 6: in a you know, being in the music business. But
Speaker 6: there's this music part, which I imagine there's a love there, right,
Speaker 6: you're doing stuff that you love. I think there's a
Speaker 6: lot of music in the world that sucks, but I
Speaker 6: bet the artists really love it, right, the people that
Speaker 6: are making it that they're sort of poorting themselves out
Speaker 6: into these things, they probably love it. It just doesn't
Speaker 6: maybe resonate with a lot of people. What I've found,
Speaker 6: I think with Rob, is that we make music, it
Speaker 6: turns out people like it. Like it's not like we
Speaker 6: have some team of marketing there's a floor of marketing
Speaker 6: people that are going figuring out how many units of
Speaker 6: things we can sell, and we're going to go make
Speaker 6: those units. We don't have great fucking idea, like we
Speaker 6: just know what we want, I imagine like maybe making music,
Speaker 6: and it seems to really really resonate. And that's not
Speaker 6: something that was designed or business planned or anything. It's
Speaker 6: just sort of occurred and it continues to occur. There
Speaker 6: is an element that is a sort of towering importance
Speaker 6: which I think you guys can understand, is we've been
Speaker 6: able to hire and surround ourselves with people who are
Speaker 6: so passionate there. They're so passionate about what we do.
Speaker 6: Our employees, our team, our teammates, uh, you know, people
Speaker 6: that seem to really like cars, really like like their
Speaker 6: whole you know, it's part of their lives, right. I
Speaker 6: mean it certainly is for me and Rob, but we're
Speaker 6: not alone, you know. And so we managed to have
Speaker 6: in our buildings people who are super passionate about we're
Speaker 6: doing and really talented. So that's the sort of wave
Speaker 6: that we ride to be able to get anything done.
Speaker 6: Are are the people that are here in our buildings
Speaker 6: doing this work at this level. It's not so much
Speaker 6: we have to force them into it. And you know,
Speaker 6: we're sort of walking around as OCD tyrants. It's like
Speaker 6: part of the thing here. Everyone understands that, you know,
Speaker 6: we're working at this level and they really like it.
Speaker 6: You know, there's a ton of evidence. There's a lot
Speaker 6: of folks in the world who have spent so much
Speaker 6: time forocusing on these things and as you would on
Speaker 6: a piece of art, not on Okay, there's people that
Speaker 6: are racing cars and they're trying to set lap times
Speaker 6: and all that stuff that it can be very mechanical.
Speaker 6: But there's people like magnets, right, they are like really
Speaker 6: extracting the soul of these things, right, And that's that's
Speaker 6: the thing that we that's kind of the world we
Speaker 6: live in. And like I said, you know, it's uh,
Speaker 6: it's just keep it's just keep going. And it's not
Speaker 6: like I said, this was not this was not planned.
Speaker 6: We have to make some difficult decisions and we have
Speaker 6: to be responsible. We have a lot of people, that's
Speaker 6: a lot of families. You know, it's not just you
Speaker 6: know how many employees to have, it's actually everybody. You
Speaker 6: know a lot of the employees have children and all.
Speaker 6: You have to really be a responsible business to your
Speaker 6: your people, right, it's a yes, that's a that's a
Speaker 6: that's that's it's not just Rob and I playing with
Speaker 6: our toys. You know, we get to do that, but
Speaker 6: there's this whole other part now. In order for us
Speaker 6: to play with our toys, we have to be sort of,
Speaker 6: you know, good citizens and take.
Speaker 3: Wait, Matts, has Rob made you a singer?
Speaker 6: Have you made you a singer? We we kind of,
Speaker 6: we don't. We just don't.
Speaker 2: You're not talking about it.
Speaker 6: No, No, isn't there a it's just saying about a
Speaker 6: shoemaker's something or other.
Speaker 1: Yeah, Coppler's children have no shoes something.
Speaker 4: If we could, if.
Speaker 6: We could stop and like build cars for ourselves. I
Speaker 6: mean it's hard enough when we go to a you know,
Speaker 6: we have an event coming up and we're going to
Speaker 6: put a car on display. I mean, picking a color
Speaker 6: is like months of toil. And you know what Rob
Speaker 6: does in the studio, He's got you know, whatever, if
Speaker 6: it's going to be blue, he's got ninety eight blues
Speaker 6: there that I can't tell the difference between. Right, So
Speaker 6: we haven't all the fundamentally the cars behave for us.
Speaker 6: We really are drivers like you, right, Like the Liuviton
Speaker 6: thing is incredible. It's we're a little out of our
Speaker 6: depth in terms of, you know that approach. But how
Speaker 6: the cars drive how they sound, how they're constructed, with
Speaker 6: what materials and what suppliers, with what expertise is really
Speaker 6: something really core. So I.
Speaker 1: Have a question about that that makes me think you
Speaker 1: mentioned track earlier, and I know you guys are involved
Speaker 1: with the sort of reimagining of Willow Springs, but I
Speaker 1: also know Singer sort of famously doesn't do benchmark track times,
Speaker 1: that doesn't really do performance figures, or hasn't in the past.
Speaker 1: Now that you are part of a track, does this
Speaker 1: mean and I know you were talking about making beautiful objects,
Speaker 1: but now that you're part of a track, does this
Speaker 1: mean in the future you will be doing more performance
Speaker 1: benchmarks racing? Even will there be a Singer race team?
Speaker 1: I mean, race teams are very cool right now?
Speaker 6: Yeah, we look, we are passionate about motorsport, and I
Speaker 6: race a couple of things. And obviously you're focused on
Speaker 6: lap times and all that kind of stuff. But the
Speaker 6: things that we do when we take these old nine
Speaker 6: elevens apart and put them back together them and there
Speaker 6: are road cars, and to us, what a car does
Speaker 6: at you know, forty miles an hour as important or
Speaker 6: even when it's parked is as important as it is
Speaker 6: at one hundred and forty miles an hour. We don't
Speaker 6: care about the lap time with those things. And you know,
Speaker 6: it's a weird sort of arms race that I feel
Speaker 6: like no one will ever win because they just get more,
Speaker 6: you know, they get faster and more amazing, and there's
Speaker 6: engineering endeavors to make things go around, you know, in
Speaker 6: circles quickly. Is fun to watch, but that's not it's
Speaker 6: not really our thing, right We're it really isn't the circuit.
Speaker 6: For us, Willow Springs is about sort of the joy
Speaker 6: of driving. It's not about so much we're going to
Speaker 6: go racing, right, It's about being able to go out
Speaker 6: to this. You know, it's kind of an alien landscape, right,
Speaker 6: The desert is always so very different experience, and to
Speaker 6: go and connect with a car, you know, in an
Speaker 6: environment like that is absolutely it's kind of life altering,
Speaker 6: I mean, is very very cool. And that's the thing
Speaker 6: for us, It really is about sort of the joy
Speaker 6: of driving. You know, we do like racing, but that's
Speaker 6: not the point of Willow Springs at all. You know,
Speaker 6: having access to a track that's an hour and ten
Speaker 6: minutes from my house anyway closer to Rob's is a fantasy.
Speaker 6: I mean, it's crazy. I can't believe it. Like I'm
Speaker 6: absolutely stunned. And I've been there nine hundred times since
Speaker 6: and it will take years to develop. But the idea
Speaker 6: that we're a part of that, certainly for Southern Californa
Speaker 6: to have, I mean it's a little puzzling. So La
Speaker 6: Orange County, San Diego, it's like twenty three million people,
Speaker 6: probably the biggest I have nothing to prove this, but
Speaker 6: biggest car culture in the world is I could guess,
Speaker 6: and if I'm wrong, it's not by much. It doesn't
Speaker 6: have a race track and it doesn't have a place
Speaker 6: where you can have an annual event. Imagine an annual
Speaker 6: historic race or an annual you know, a festival speed
Speaker 6: style thing like that's just not I don't know.
Speaker 1: The thermal is a different thing. Thermal thermal does meet
Speaker 1: a need, but it's a it's a different thing.
Speaker 6: Yeah, it's a different it's it's a it's you know,
Speaker 6: it's exclusive, it's private.
Speaker 1: It's not historic. It's new ish.
Speaker 6: Yeah, it's new. It's also are for what it's worth.
Speaker 6: You can't really go there for the day. I mean
Speaker 6: you can, but that's a strategy, but it's not for everybody.
Speaker 6: I'm talking about a place where you know, you know,
Speaker 6: Portia Club folks can go meet or Mustang Club folks
Speaker 6: and go and do some driving and kind of hang
Speaker 6: out and then go back home. I mean it's you know,
Speaker 6: it's an hour hour and a half away. It's always
Speaker 6: puzzled me that there isn't you know, if you'd think
Speaker 6: if there is demand anywhere in the world, it's here
Speaker 6: and it's an La Metro. So the idea that we
Speaker 6: can be part of reviving that and then future events,
Speaker 6: like I said, imagine a fabulous historic race which I
Speaker 6: think you may or may not have seen any announcement coming. Yeah, yeah,
Speaker 6: that was we So Goodwin's part of our history for sure.
Speaker 6: We've been doing that for Rob I don't remember twenty
Speaker 6: fifteen or twenty fourteen. We've become very close to the
Speaker 6: family there, and that's that's how a lot of the
Speaker 6: conversation happens. So it'll take time. It'll take some years,
Speaker 6: and that's really kind of what we're all about. We're
Speaker 6: not it's not like we're going to go on and
Speaker 6: keep doing you know, luxury brand partnerships. This was hopefully
Speaker 6: it continues. We'll see it's kind of a once in
Speaker 6: a once in a lifetime thing for us. But we
Speaker 6: really are you know drivers. We will have some stuff
Speaker 6: that is more you know, inspired by having access to
Speaker 6: a track, but yeah, we're not. It's not gonna sing
Speaker 6: a race team at least anytime soon that we know,
Speaker 6: but you never know.
Speaker 3: Well, there doesn't really have to be right. I mean,
Speaker 3: you're involved also with Tom Wagner and Nighthead and they
Speaker 3: have other racing ventures. It's like a whole I'm starting
Speaker 3: to see like the whole master plan or the empire
Speaker 3: kind of come together and it's so genius robbed. Isn't
Speaker 3: it like mind blowing that this is all.
Speaker 4: Turning into Well, it may look like some kind of
Speaker 4: master plan.
Speaker 2: It looks like a Disney style empire.
Speaker 5: Like you know, I'm sure you I can assure you
Speaker 5: there is no master plan. It just like these these
Speaker 5: opportunities fall into our lap. As I've said, because I
Speaker 5: think of the work, you know, because how we are
Speaker 5: and none of this was planned, guys, absolutely, none of
Speaker 5: it just comes along. And we didn't go to leave
Speaker 5: Vitel and said do you want to do a car?
Speaker 5: They came to us. Willow Springs just was there as
Speaker 5: this obvious opportunity, and we had the ability because of
Speaker 5: the friends and the people that we know, to participate
Speaker 5: in it, in saving the bloody place. To be honest
Speaker 5: with you, it's one of the first places I went
Speaker 5: to in two thousand and three when I started building
Speaker 5: my own car, which became the genesis of Singer.
Speaker 4: I was at Willow Springs.
Speaker 5: Once a month, twice a month at track day, isn't it,
Speaker 5: and just hanging out there, And it was a pivotal
Speaker 5: part of the of the of my love affair with
Speaker 5: the California car culture, which is absolutely where Singer, why
Speaker 5: Singer exists. Singer would never have existed ef I hadn't
Speaker 5: moved to Los Angeles and California. You know, this sense
Speaker 5: that anything is possible in this town. Stupid though, that
Speaker 5: notion is. And there's the reason that everyone you know
Speaker 5: comes to Los Angeles to try and fulfill their dreams
Speaker 5: is because it encourages it. And you're allowed to dream
Speaker 5: here and the sun's out every day, and you know,
Speaker 5: you get out of bed and life is there as
Speaker 5: a fabulous possibility. And this this is what's driven us
Speaker 5: and and and these opportunities have come to us, and
Speaker 5: it looks like we're building some kind of well well
Speaker 5: planned empire.
Speaker 4: We're not. And I don't know where it's going to end.
Speaker 5: I do know that, as Mas alluded to, I'm sixty one,
Speaker 5: there's going to be a limit to my energy and
Speaker 5: my ability to want to prove this stat and the
Speaker 5: other We have a lot of work to get to
Speaker 5: get through, and I'm just thinking about the stuff, the
Speaker 5: particular cars and the cops. Of course, in my world
Speaker 5: is all about the cars. There is just a lot
Speaker 5: of cars that I need to get through in the
Speaker 5: next ten years before I either die or want to retire,
Speaker 5: to retire or maybe go back to music or anything.
Speaker 5: And so it is a it is a I hate
Speaker 5: this word relentless. We use it a lot, but it's
Speaker 5: a relentless pace and and but it's because it's driven
Speaker 5: by stuff that I want to get out of my
Speaker 5: head and and either you know, onto onto the road.
Speaker 5: And that's and that's the only marketing that we do
Speaker 5: is like do we want it on our driveway? And
Speaker 5: the Louis to bring it back to the Louis. Eto
Speaker 5: thing is that this this was We're out of our
Speaker 5: comfort zone to a degree here, but working with a
Speaker 5: you know, a creative empire which knows its ship and
Speaker 5: and as as and as has picked us to to
Speaker 5: to present a vision of their ship through through through
Speaker 5: the portion ninet eleven and and and you don't say
Speaker 5: no to that. You you you take it on and
Speaker 5: you learn from it, and you you're going to we're
Speaker 5: going to challenge some people with it, and we're going
Speaker 5: to move on and get on with the day job
Speaker 5: as well. It's it's I'm a lucky, lucky boy. I
Speaker 5: am blessed. I am surrounded by wonderful people that humor
Speaker 5: me and allow me to allow me to dream. I
Speaker 5: think I speak for mass as well in that sense.
Speaker 5: And we just put our heads down and we get
Speaker 5: on with it. So the size of whatever we're becoming,
Speaker 5: I try not to think about it because it becomes a.
Speaker 4: Bit scary if we do that. And everything else.
Speaker 5: So I'm good at I'm getting increasingly good at delegating,
Speaker 5: increasingly good at understanding what I'm good at and what
Speaker 5: I'm lousy and terrible at. And I get out of
Speaker 5: the way and let other people do that. And I
Speaker 5: try and nurture and protect this little bubble of creativity
Speaker 5: at the design studio where we come up with the
Speaker 5: new stuff, and that's where I'm going.
Speaker 1: If you guys are a band, I'd be careful using
Speaker 1: the word retire, because I'm pretty sure the Stones are
Speaker 1: still touring, and.
Speaker 4: You know, I don't think I'll ever retire. I hope
Speaker 4: I never do.
Speaker 5: I hope I get out of bed wanting to create
Speaker 5: stuff because that's the biggest joy in the world, whether
Speaker 5: it's music or whether it's cars. For me, there these
Speaker 5: have been my two passions of a lifetime. And I've
Speaker 5: been lucky enough to be able to surround myself with
Speaker 5: people that are prepared to support me and and and
Speaker 5: putting my stuff out And I, as I say, that
Speaker 5: is not lost on me. The blessing of being able
Speaker 5: to do that quite however that or how it's dropped
Speaker 5: into my lap, I don't know. I don't want to
Speaker 5: think about that too much. But it's amazing. We employ
Speaker 5: a lot of people, which is amazing, and we do
Speaker 5: beautiful stuff, which is amazing, and people want to buy it,
Speaker 5: which is amazing, and I appreciate it all.
Speaker 4: None of it is boring.
Speaker 1: Very lucky to have, Yeah, thank you, congrats on the cars.
Speaker 1: That's really aod try.
Speaker 5: Thank you, Thank you so much, guys, and thanks for
Speaker 5: noticing and supporting us.
Speaker 4: It's brilliant.
Speaker 3: So that was Rob and Maz talking about the Louis
Speaker 3: Vuitton car that's gotten so much backlash on the internet.
Speaker 3: I feel I can't wait to see them in person.
Speaker 3: And I still have a ton of respect for Singer
Speaker 3: and and would give my right arm to drive one
Speaker 3: on a regular basis, but because I'm left handed. But
Speaker 3: having having discussed that and be done with it, let's
Speaker 3: talk about what you're still doing at Monterey, because you're
Speaker 3: about to drive the Audi Nouvalaure.
Speaker 1: Yes right, neu Valari. Yes, yes, this is the hybrid
Speaker 1: sports car that Audi debuted earlier this summer. And I've
Speaker 1: stayed in an extra day in order to be able
Speaker 1: to drive this to talk to mister Doner, the Audi executive,
Speaker 1: about the decision to make this hybrid car and what
Speaker 1: it means for Audi and help how it can help
Speaker 1: the brand move forward. So yeah, that I'm excited. I'm
Speaker 1: going to go drive it up in the hills sort
Speaker 1: of outside Monterey in a few hours.
Speaker 2: I mean, are they making a hybrid car.
Speaker 3: Are they just putting sheet metal over a Lamborghini Temorio.
Speaker 1: Well, it's it's common knowledge that it does share the
Speaker 1: platform with the Lamborghini of course. Yes.
Speaker 3: By the way, what what was the purple Lambeau that
Speaker 3: I saw you?
Speaker 4: Oh?
Speaker 1: Man, that's the Rivelto. This is the Lamborghinia River. I mean,
Speaker 1: this is the one we've talked about. This is the
Speaker 1: one I famuously got the ticket in this year. They
Speaker 1: were able to get me inside a purple one. The
Speaker 1: purple ones I think faster than the black one, pretty sure.
Speaker 3: And I mean it's way better looking. It's absolutely beautiful.
Speaker 3: It's like a lilac purple. What a cool supercar color.
Speaker 1: I have to say driving that thing. I drove it
Speaker 1: quite a bit on Saturday and then took it out
Speaker 1: this morning for some photos. That car. I've never been
Speaker 1: in a in a jet point. I mean, I've never flown,
Speaker 1: you know, in a jet jet. But it's what I
Speaker 1: would imagine being in a fighter jet feels like. And
Speaker 1: when you're in that thing and you're just passing every
Speaker 1: other Porsche things on the road, it just feels like
Speaker 1: it's in its own complete universe. It's really it's it's
Speaker 1: really big and it just it's a whole different animal.
Speaker 3: What a is the ballpark price tag on that rivelto
Speaker 3: the purple one?
Speaker 1: Right? Well, actually I did see the MSRP for the
Speaker 1: purple one, but the ravelto itself is around six hundred
Speaker 1: thousand worth it.
Speaker 2: Yeah, definitely worth it.
Speaker 3: By the way, when you when you pull up that
Speaker 3: little red ignition guard to go weapons hot and push
Speaker 3: the button, does it make a noise?
Speaker 1: Yes, yes it does because at this well at least
Speaker 1: this morning, it did because the electric battery hadn't been recharged.
Speaker 1: And the funny thing is we went to Carmel, we
Speaker 1: had breakfast, We took the car. Where we're getting into
Speaker 1: the car and these two adorable older ladies say leaving,
Speaker 1: like hopefully are you leaving town? Like get out of
Speaker 1: here in your pace. They were so sweet though, and
Speaker 1: so we were chatting with them and they did really
Speaker 1: actually love the car. They didn't know what it was,
Speaker 1: but they were very entranced by the purple And when
Speaker 1: we pulled away, I did lean out the window and
Speaker 1: I said, just be careful because it's going to be
Speaker 1: really loud. And then they were taught to aloud. It
Speaker 1: was just turning it on.
Speaker 2: So yeah, that it should be.
Speaker 1: I know, I agree.
Speaker 3: All right, Well, have a fantastic time. Give my best
Speaker 3: to garn out donor that does.
Speaker 1: It for this week's show. Remember to follow and subscribe
Speaker 1: to Hot Pursuit on Apple, Spotify, and anywhere else you listen.
Speaker 1: You can also send us your comments email us at
Speaker 1: hot Pursuit at Bloomberg dot net. And I also want
Speaker 1: to say thank you to everybody who came up and
Speaker 1: said hello this weekend. Thank you to those who said
Speaker 1: you actually listened to our podcast and who asked where
Speaker 1: Matt was. We hear you, and we appreciate all the feedback.
Speaker 3: And check out Hannah's columns and stories if you don't
Speaker 3: already on Bloomberg dot com and on the Bloomberg Business app,
Speaker 3: go there for car reviews, events and stories you won't
Speaker 3: find anywhere else. Find it all at Bloomberg dot com,
Speaker 3: splash Pursuit, slash Autos.
Speaker 2: I'm Matt Miller and
Speaker 1: I'm Hannah Elliott will be back in your podcast feed
Speaker 1: again next week