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Speaker 1: Don't rush time. Enjoy every moment, every lesson, every hurdle,

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Speaker 1: every success, Be patient with yourself and enjoy the ride.

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Speaker 2: Hey, Hey, Emily, a body here.

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Speaker 3: You are listening to episode two hundred and fifty two

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Speaker 3: of Hurdle, a wellness focused podcast where I talk to

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Speaker 3: inspirational people about everything from their highest ties and toughest

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Speaker 3: moments to essential tips on how to live a healthier, happier,

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Speaker 3: more motivated life. We all go through our fair share

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Speaker 3: of hurdles. My goal through these discussions is to empower

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Speaker 3: you to better navigate yours and move with intention so

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Speaker 3: that you can stride towards your own big potential and of.

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Speaker 2: Course have some fun along the way.

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Speaker 3: Today I am sitting down with Joy Allan Altamari's a

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Speaker 3: marketing officer over at Sockney. Such an interesting time for

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Speaker 3: me to have this conversation with Joy because we are

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Speaker 3: talking about everything that's going on with the brand right now.

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Speaker 3: Socany is in what I would think of to be

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Speaker 3: a reinvigoration phase. They are hot right now. I'm seeing

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Speaker 3: Socany everywhere and it's really exciting and also an interesting

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Speaker 3: time to talk to Joy because of the tariffs s candidly,

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Speaker 3: and I had to ask her about that and if

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Speaker 3: it's something that they are concerned about as a brand

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Speaker 3: right now. Joy also talks to me about her upbringing.

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Speaker 3: She was a swimmer growing up in Chattanooga, and how

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Speaker 3: her relationship with sport really shaped a massive part of

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Speaker 3: her mindset and has empowered her to think differently and

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Speaker 3: progressively as a leader. We also talk about her affinity

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Speaker 3: for lifting up other women, what it's like to be

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Speaker 3: a woman in a leadership position over at Socney, and

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Speaker 3: how she finds it critical to have her own.

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Speaker 2: Board of directors that really inspire her to be her best.

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Speaker 3: She talks to me about how motherhood has dramatically impacted her,

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Speaker 3: about the lessons that she wants to instill within her daughter,

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Speaker 3: and what we can expect from Socony as a brand

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Speaker 3: as we look ahead to the rest of twenty twenty five.

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Speaker 2: And twenty twenty six. Loved this convo.

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Speaker 3: Was so excited to have Joy in the studio when

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Speaker 3: she was recently in New York City, and loved dropping

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Speaker 3: by their activation here in Boston where I am when

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Speaker 3: this episode's coming out over Boston Marathon weekend.

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Speaker 2: Make sure you.

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Speaker 3: Are following along with Hurdle over on social It's at

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Speaker 3: Hurdle Podcast.

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Speaker 2: I am over at Emily a body.

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Speaker 3: Subscribe to the Weekly Hurdle newsletter comes out every single Friday,

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Speaker 3: directly in your inbox with so much of the same

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Speaker 3: inspiration and motivation you love from the show. Plus get

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Speaker 3: in on the Daily Hurdle subscriber channel over on Instagram.

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Speaker 3: The link to do that is in the show notes.

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Speaker 3: With that, let's get to it. Let's get to hurdling.

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Speaker 2: Today.

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Speaker 3: I am sitting down with Joy Alan Altami. She is

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Speaker 3: the chief marketing officer at socany. How are we doing, Joy,

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Speaker 3: Welcome to Hurdle.

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Speaker 1: Thank you. We're doing really well.

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Speaker 2: It's nice.

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Speaker 1: It's cold, but it's nice. It's n it's cold, so

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Speaker 1: we're doing great.

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Speaker 3: So you don't get to comment on the cold. Having

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Speaker 3: just come back from a tropical moment.

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Speaker 1: I'm so I feel like I was telling someone the

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Speaker 1: other day yesterday when I came back, I said, I

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Speaker 1: feel so warm. They're like, that's just the vitamin D

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Speaker 1: still in your body. It's like twenty five degrees. Is

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Speaker 1: that one?

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Speaker 3: Oh you're so you're so nice today, You're so you're

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Speaker 3: so appreciative.

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Speaker 2: Oh my god, something that we could all use next week.

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Speaker 1: Hit me next week when when it's all gone, I'll

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Speaker 1: be like, oh.

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Speaker 2: Oh, when you're back, when you're back home. Yeah, how

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Speaker 2: are you doing? Really?

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Speaker 1: I'm doing great.

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Speaker 2: Yeah.

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Speaker 1: I mean this is a busy, but busy with purpose

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Speaker 1: full time. I like to say. So, you know, I'm

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Speaker 1: a mom, I have this amazing job. We've kind of

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Speaker 1: transitioned a little bit where we live, lots going on

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Speaker 1: in our industry. Sockety, it's having a great moment. Some

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Speaker 1: of the momentum I walked into. So it's been like

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Speaker 1: from day one go. But yeah, I think for people

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Speaker 1: like us, if it were any other way monotonous every day,

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Speaker 1: we would be miserable. So yeah, I'm good.

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Speaker 3: A lot of change, A lot of change, A lot

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Speaker 3: of change, a lot of change. Have you always felt

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Speaker 3: as though you're good at navigating change.

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Speaker 1: I think I've always had change in my life. So

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Speaker 1: I grew up in the South. I was a swimmer,

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Speaker 1: one or few people of color at the time swimming

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Speaker 1: my you know, my dad's Caribbean. I've always had like

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Speaker 1: a diverse type of family, and I think I was

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Speaker 1: in atypical sports for like a five foot ten black woman.

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Speaker 1: So there was always this like moments kind of ecosystem

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Speaker 1: of change happening around me. And I think I probably

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Speaker 1: picked a career where if you don't like change or

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Speaker 1: in the wrong job, because marketing is if anything like

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Speaker 1: that's predictable, is that there will be change. There will

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Speaker 1: be ebbs and flows. Consumer behavior will always be you

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Speaker 1: think that you understand what's going to happen next, and

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Speaker 1: then you don't, and so you have to be comfortable with,

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Speaker 1: you know, having I literally said this on the ride

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Speaker 1: over here, like I'm a planner. I love a plan

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Speaker 1: because the plan at least gives me some direction of

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Speaker 1: when it's going to change, like what are we changing from?

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Speaker 1: But I don't like the vagueness of no plan. So

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Speaker 1: am I comfortable change? I think that I have it

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Speaker 1: in my blood to always be kind of aware that

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Speaker 1: change is inevitable. As I've gotten older, I probably react

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Speaker 1: to it better. I don't think in my twenties I

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Speaker 1: was the picture perfect person would change.

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Speaker 3: How do you get better at ebbing and flowing with

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Speaker 3: change and embracing flexibility.

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Speaker 1: I mean, there's probably a tons of book books out

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Speaker 1: there that will tell you, like, here's a list of

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Speaker 1: four things you should do, I mean definitely stop and

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Speaker 1: breathe and all those things. I had my daughter at

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Speaker 1: thirty eight, and I think that's when I got really

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Speaker 1: comfortable with change, because you can't control an infant, like

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Speaker 1: they really are in control as much as you want

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Speaker 1: to have them in control. And I think I had

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Speaker 1: a pretty easy labor, easy child, But that's when you

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Speaker 1: kind of surrender to like, Okay, this is not I

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Speaker 1: can't control everything anymore. What do I do? And then

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Speaker 1: I think the moment I went back to work as

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Speaker 1: a new mom, you couldn't I had, you know, I

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Speaker 1: had her at thirty eight, So I had lived almost

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Speaker 1: four decades of just being very selfish with my time

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Speaker 1: and how much I poured into teams and how much

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Speaker 1: I poured into work I poured into myself. And now

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Speaker 1: you really are on this like even though I think

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Speaker 1: the world is definitely embraced motherhood better, you are really

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Speaker 1: in this like nine to five bucket. You know, if

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Speaker 1: your breastfeeding or not, like you still your body is

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Speaker 1: on this like cycle of like your child. They can

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Speaker 1: feel like your child needs you. And so I think

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Speaker 1: that was when I first started to be like, Okay,

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Speaker 1: I'm not in control of everything anymore, and I think

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Speaker 1: that's hard for people like me type A. I'm an

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Speaker 1: E on the M on the end ennagram, I'm read

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Speaker 1: like I'm all the things. That's like tiger mom type

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Speaker 1: A blah blah blah. But I think what I learned

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Speaker 1: through motherhood really was that you have to have that

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Speaker 1: vulnerability and give yourself grace because you can no longer

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Speaker 1: control everything. And it's almost like the I think the

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Speaker 1: philosophy behind golf. Golf, it's like it's not about strength

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Speaker 1: as much as it is about strategy and leaning on

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Speaker 1: people looking like you know, looking at your caddy and

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Speaker 1: asking them their opinion. So for me, it was I'd

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Speaker 1: always really had a very very very tight knit group

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Speaker 1: of people that I talked to, and I had to

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Speaker 1: release a little bit and learn to not only just delegate,

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Speaker 1: but like trust that this is gonna happen. It may

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Speaker 1: not happen the way I want it to or the

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Speaker 1: way that I would have done it, but we will

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Speaker 1: get to the end and it will be successful, and

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Speaker 1: I have to trust the process. I really always say,

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Speaker 1: like for me, motherhood changed like the way that I

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Speaker 1: just approached life, approach people approach my job. It had

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Speaker 1: much a much larger impact than just being.

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Speaker 3: A mom, and a larger impact from what I'm hearing

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Speaker 3: you say, for the better.

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Speaker 1: Yeah, for the better for me, like I definitely. I

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Speaker 1: think also the timing always I have a lot of

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Speaker 1: women who are like, can you have a mentor they

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Speaker 1: always ask like when should we like when should I

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Speaker 1: have Toldren? And I think that's a very personal decision,

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Speaker 1: But for me, I never I would love to say

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Speaker 1: that I wanted to wait till thirty eight, but I

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Speaker 1: didn't really feel like I wanted to have a child

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Speaker 1: until I was like thirty three, So I don't have

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Speaker 1: that like, okay, I strategically decided to wait until. I

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Speaker 1: do think in hindsight it was the best because financially

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Speaker 1: it was in a different situation. From a professional perspective,

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Speaker 1: I wasn't the ten We're always climbing, we're always hustling.

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Speaker 1: But I wasn't like in my twenties late twenties. I

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Speaker 1: was still very much at the behest of like I

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Speaker 1: was on the agency side, so I was at the

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Speaker 1: behest of clients and their timing and their demanding and

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Speaker 1: if I had an infant, I wouldn't be able to

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Speaker 1: be at the office for twelve hours, Like I just

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Speaker 1: wouldn't be able to drop everything and go fly across

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Speaker 1: the country. Like those things wouldn't have I wouldn't have

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Speaker 1: been able to do those things. So I do recognize

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Speaker 1: that like it was for me the better because I waited,

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Speaker 1: and I think i'd rather There's no perfect time. In hindsight,

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Speaker 1: I would love to have had more than one, and

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Speaker 1: if I started earlier, probably would have I had a miscarriage.

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Speaker 1: Unfortunately I couldn't do it. But I think for me

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Speaker 1: it was like perfect timing because I was ready and

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Speaker 1: I was grateful, right. I was at a moment of

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Speaker 1: like I always say, like I didn't have a kid

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Speaker 1: to have a necessory. I really wanted to have a child,

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Speaker 1: and I think I would probably not have had that

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Speaker 1: maturity if I were in my late twenties.

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Speaker 2: Yeah, I understand that.

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Speaker 3: Yeah, And it's interesting to hear you talk about I

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Speaker 3: wasn't sure if I wanted a child until I was

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Speaker 3: after thirty three years old. I think a lot of

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Speaker 3: women these days, especially as egg freezing is so popular,

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Speaker 3: everyone is saying to you the second you cuss thirty,

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Speaker 3: so are you freezing your eggs. Yeah, and if you

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Speaker 3: don't feel strongly about it, or if you say I'm

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Speaker 3: not sure, it's almost there's like a stigma around it.

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Speaker 1: One hundred percent. And as you know my background, I

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Speaker 1: was that kind of body for a while and until

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Speaker 1: kind of on their advisory board. I'm a big believer

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Speaker 1: in options. I froze my eggs at twenty nine, which

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Speaker 1: is kind of late, yeah, for when they suggest that

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Speaker 1: you do it, and I did it because, like I

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Speaker 1: was in a very professionally healthy place. I had an

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Speaker 1: amazing obgyn who I'd been going to for almost a decade.

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Speaker 1: She knew my life in and inside and out. She

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Speaker 1: knew more than my like anyone. She knew just like

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Speaker 1: how my ambition is professionally. She was such a great

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Speaker 1: overjoyan because she really talked to me about like my

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Speaker 1: life or it's just just like my health and my

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Speaker 1: body and do you want to have babies? And she

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Speaker 1: never actually said do you want a baby? She just

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Speaker 1: basically said, listen to it. Sounds like you're doing great

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Speaker 1: in your career. It sounds like you're on this amazing trajectory.

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Speaker 1: Sounds like you're dating the way that you want to date,

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Speaker 1: and I don't think that you should stop these things

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Speaker 1: because you seem very happy, you're healthy, you're happy. She's like,

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Speaker 1: so here's something you should know about. And she literally

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Speaker 1: just passed me a pampoint all the time. It wasn't

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Speaker 1: very it wasn't everywhere. It was you know, I had

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Speaker 1: to go to Boston and get it done. She was

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Speaker 1: very very clear, like, I'm not telling you should do this,

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Speaker 1: but if you want the option later, because it sounds

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Speaker 1: like you really are, like your priority right now is

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Speaker 1: your career, and that's good. That's like she wasn't like

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Speaker 1: shaming me into either way. And I think that was

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Speaker 1: a good unlock for me, to remind me that I

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Speaker 1: did have the power to make the choice now. I said, time,

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Speaker 1: it was so much more expensive. Today it's so it's

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Speaker 1: so cost efficient, and I think companies are providing the

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Speaker 1: services as well. I always say it's an option, but

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Speaker 1: don't feel pressure, because again, I didn't know I wanted

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Speaker 1: to have children. I thought, I thought, like, I'm gonna

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Speaker 1: have this amazing job and continue to live into New York.

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Speaker 1: I'm gonna buy apartment in Paris, and that's I'm gonna

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Speaker 1: be the cool U that all of my friends' kids

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Speaker 1: will come and be like, can we go hang out

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Speaker 1: with Auntie Joy? That's what I thought I was gonna do.

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Speaker 1: I mean I literally bought shoes like that, so many

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Speaker 1: pairs of shoes that I bought in bags. I was like,

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Speaker 1: I'm just gonna like this is where my investment is going.

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Speaker 1: And then I got married and I had a different

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Speaker 1: feeling with this person, and then I was like, I

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Speaker 1: really and I'm happy that that changed for me because

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Speaker 1: I definitely grew into a better version of myself because

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Speaker 1: of that experience. But again, I was a late bloomer,

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Speaker 1: and having grown up in Tennessee, I think people were

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Speaker 1: like giving up on me. They're like, if you're such

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Speaker 1: an no maid, you're never gonna have children.

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Speaker 3: So you work at kind Body, you work at Havas

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Speaker 3: Media Network, and now at Soccony.

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Speaker 1: Correct.

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Speaker 2: I very let's say a.

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Speaker 3: Typical path to get into the footwear industry.

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Speaker 1: Yeah for sure.

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Speaker 3: What was it that drew you in to the CMO

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Speaker 3: role at Socket AG?

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Speaker 1: Yeah? Well, before I was at kind Body, I had

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Speaker 1: spent about a decade in private equity, working in mostly

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Speaker 1: chief marketing officers and chief revant officers roles, and then

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Speaker 1: before that, I had spent the early decade and a

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Speaker 1: half of my career in creative agency type of roles

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Speaker 1: and then in creative type of companies like Counting ass

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Speaker 1: and Equinox. So I had this combination a really strong

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Speaker 1: creative esthetic, understanding how creative works to drive demand, and

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Speaker 1: then in housing that and building teams around everything, like

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Speaker 1: in to end, how do you define a consumer insight,

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Speaker 1: how do you use that insight for understanding consumer behavior,

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Speaker 1: and then how do you translate that into messaging around

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Speaker 1: a product. So when I went to Havas, I really thought, Okay,

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Speaker 1: I'm taking this great commercialized experience that I've had out

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Speaker 1: there for the last second and a half and I'm

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Speaker 1: bringing that back into the agency world. So in the

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Speaker 1: process of working there, I was exposed to a Maverne,

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Speaker 1: which is the parent company of Socony, and it's all like,

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Speaker 1: I believe my life so much has been being prepared

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Speaker 1: for the moment. You know, chances are going to happen,

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Speaker 1: opportunities are going to come, but if you're not prepared,

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Speaker 1: you can't capitalize on it. And I think Wolverine is

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Speaker 1: such an amazing company and this great moment in time

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Speaker 1: where they have these amazing brands that are you know,

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Speaker 1: their challenge of brands, some of them. When you think

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Speaker 1: about Sweaty Betty and this kind of apparel space, female

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Speaker 1: apparel space, they're a challenger. We think about even Socany

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Speaker 1: or one hundred and twenty six years old, but we

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Speaker 1: have been known mostly for elite performance, and now we're

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Speaker 1: trying to broaden our reach a little bit, saying true

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Speaker 1: to our core running, but thinking about running at the

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Speaker 1: intersection of culture and how does that how does how

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Speaker 1: do runners now feel about that? And then how do

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Speaker 1: we bring new entrants into that? And so when I

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Speaker 1: was speaking with the brand president on another brand, will Ring,

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Speaker 1: because I was working at of OZ, and they started

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Speaker 1: talking about Socony, I reminded myself like I wore sockney

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Speaker 1: as a swimmer. My dad was a triathlete, had a

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Speaker 1: really great relationship with the Run Specialty shop in Chattanooga,

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Speaker 1: and I was outfitted in Stocony because you as a swimmer,

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Speaker 1: you have to do endrrance, you have to do conditioning

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Speaker 1: as much as you do inside the water. And so

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Speaker 1: I remember talking to my father about it and saying

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Speaker 1: like this is such an amazing brend and he has

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Speaker 1: never really understood what I did until I started talking

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Speaker 1: to him about socony, and so it just kind of

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Speaker 1: made sense to me, Like, Okay, I really think while

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Speaker 1: I have this desire to bring and heighten this heightened

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Speaker 1: that business acumen and the marketing acumen on the agency side,

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Speaker 1: there's very few times in your life where you understand

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Speaker 1: the product. You have a passion for the heritage of

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Speaker 1: the product and what it means and how to make

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Speaker 1: it more relevant to today. And the brand itself is

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Speaker 1: at this pivotal moment where it's really you know, it's

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Speaker 1: today or never. We expand, do we grow? How do

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Speaker 1: we do that? How do we become the brand that

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Speaker 1: really is standing on authenticity and heritage but also product innovation.

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Speaker 1: And as a woman in the C suite, it's so

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Speaker 1: rare to have these opportunities in the sense of, like,

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Speaker 1: you really like the brand, you really like the company,

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Speaker 1: and you actually have a like a unique set of

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Speaker 1: skills that are applicable for this time in the brand's life.

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Speaker 1: You know, I am more of a creative, revenue driven marketer.

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Speaker 1: I don't have a CpG background. I really came up

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Speaker 1: through its trial and error and experiences, and SOFTNY is

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Speaker 1: a little bit like that too. It's a very cultural

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Speaker 1: brand that really is true to itself and is interesting,

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Speaker 1: is okay with being kind of like the underdog, but

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Speaker 1: then will surprise you and come out and really start

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Speaker 1: to build momentum and places and spaces that others can't.

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Speaker 3: Not having that CpG background, Why do you think that

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Speaker 3: works to your advantage?

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Speaker 1: Well, I think it's kind of a combination. Like I

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Speaker 1: have worked on a lot of CpG business, so I

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Speaker 1: understand the way in which product and placement and all

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Speaker 1: those things promotion works. So I do have a great

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Speaker 1: respect for that. But I think it's more that that

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Speaker 1: agency background that I've had, and then the multiple experiences

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Speaker 1: in the private equity sector. Private equity is very much

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Speaker 1: around like what is the revenue? What are you doing?

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Speaker 1: How is marketing driving demand? And so it has this

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Speaker 1: accountability to it, and I think that gives me a

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Speaker 1: little bit of advantage because while I do have this

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Speaker 1: great appreciation for how you build brand and have brand

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Speaker 1: heat and brand love and create brand health, I also

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Speaker 1: understand the full funnel approach. You can't do the same

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Speaker 1: thing forever. Right, While we can't boil the ocean and

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Speaker 1: do everything at the same time. Because our budgets are

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Speaker 1: what they are, there are ways in which the brand

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Speaker 1: can be more impactful and feel larger, and then you

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Speaker 1: drive consideration and then you convert at at the bottom.

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Speaker 1: If we only think about converting, then returns action. But

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Speaker 1: if we do all of it together, if we really

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Speaker 1: invest in an omni channel approach, then we create this

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Speaker 1: engagement conversation with consumers That is kind of what is

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Speaker 1: my kind of secret power superpower in the sense that

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Speaker 1: because I didn't come from footwear and I don't come

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Speaker 1: from like this traditional marketing background, I'm also questioning a

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Speaker 1: lot of things which on earth that unlocks the conversation

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Speaker 1: amongst a team. So I don't have all the answers,

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Speaker 1: but I have a lot of questions because I haven't

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Speaker 1: seen it done an x amount of the same way

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Speaker 1: X amount of times and I and I'm naturally curious

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Speaker 1: around the consumer and how they can Like a runner

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Speaker 1: like you, why would you consider stopping you over a

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Speaker 1: six or Brooks? I'm asking those questions, and I'm listening

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Speaker 1: in a way that I think is slightly different because

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Speaker 1: I'm not listening for the traditional like technology answer, innovation answer.

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Speaker 1: I'm listening for the human answer because I think that's

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Speaker 1: where that's where brands live. They live in the heart

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Speaker 1: of the can So I'm listening for that, which when

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Speaker 1: you take then the amazing experiences from people on a

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Speaker 1: team who have come from foot where who are listening

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Speaker 1: for that tech stuff. We have a dialogue around okay,

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Speaker 1: well that was the innovation piece, but what really was

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Speaker 1: the emotional motivator for them to consider that to believe

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Speaker 1: the innovation was better, it superior. Now we have a

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Speaker 1: holistic approach, and I think it's the collective that kind

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Speaker 1: of makes it a superpower for the brand because again

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Speaker 1: I just I always say I don't have all the answers,

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Speaker 1: but I probably have a lot of the questions. And

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Speaker 1: if we can have an open, serious dialogue and people

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Speaker 1: and what I love right now what I'm feeling on

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Speaker 1: the brand is that people are moving to a space

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Speaker 1: of saying, well, that's a good question versus well this

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Speaker 1: is why historically because that keeps us in the same box.

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Speaker 1: But if we all are like, oh, let's it, okay,

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Speaker 1: let me, that's what you're actually asking is not just

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Speaker 1: like why do we build the film this way, but

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Speaker 1: you're asking something differently like how is the film made?

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Speaker 1: What is it?

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Speaker 3: Like?

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Speaker 1: These are now we're all engaged in kind of figuring

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Speaker 1: out a way in which to emotionally connect to the

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Speaker 1: human which is the consumer.

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Speaker 3: It's so interesting when you get that outside perspective in

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Speaker 3: an environment which otherwise has always been asking the same questions.

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Speaker 3: And I can totally understand why your perspective, having this

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Speaker 3: unconventional background can be valuable not just in this setting,

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Speaker 3: but every setting, a number of settings.

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Speaker 1: And I think that is probably like when you asked earlier,

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Speaker 1: do I how do I deal with change? Or do

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Speaker 1: I like change? I think if you look at my career,

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Speaker 1: I've always never been afraid to try new categories because

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Speaker 1: I think that keeps it fresh. And then I think

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Speaker 1: you also start to see, okay, well, consumers, the same

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Speaker 1: consumer are shopping across categories, so there's probably some commonality there.

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Speaker 1: I think it is a little intimidating to come into

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Speaker 1: this big footwear category with such great giants in the

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Speaker 1: industry who've written thousands of books, thousands of podcasts, thousands

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Speaker 1: of articles. I sit with colleagues who are very well

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Speaker 1: they know this industry really well, and so it can

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Speaker 1: be a little intimidating because you're like, what are we

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Speaker 1: talking about here? But I think the thing that I've

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Speaker 1: learned to appreciate is to remove that fear of asking,

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Speaker 1: you know, like I always say, there's no shame in

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Speaker 1: geting seeking clarity, and I think that has been a

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Speaker 1: learning process in this role for me too, because I

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Speaker 1: came from a place where I was there for a

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Speaker 1: very long time prehabas, but there for almost ten years

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Speaker 1: where I knew it, I knew the answers right, and

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Speaker 1: so I didn't have to ask getting questions, which you

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Speaker 1: never wanted to be the person that's not asking questions.

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Speaker 1: You want to be in a constant state of learning,

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Speaker 1: no matter how old you are, and so it was

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Speaker 1: just it's like funny how life works. I feel like

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Speaker 1: this role has allowed me to refine myself, rediscover myself

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Speaker 1: and as this student.

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Speaker 3: And I think that's really inmpat power. I love that

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Speaker 3: idea surrounding clarity. The thing about clarity is that although

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Speaker 3: you might not always learn what it is that you

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Speaker 3: might want to learn, you always then get information that

436
00:22:12,440 --> 00:22:15,439
Speaker 3: empowers and enables you to move forward. Sure, and so

437
00:22:15,960 --> 00:22:18,439
Speaker 3: to be in this place now where you have this

438
00:22:18,600 --> 00:22:22,560
Speaker 3: understanding that questions aren't a bad thing correct. In fact,

439
00:22:22,640 --> 00:22:25,120
Speaker 3: your questions are going to help the team get where

440
00:22:25,119 --> 00:22:28,560
Speaker 3: they want to go or where they ultimately need to go.

441
00:22:29,119 --> 00:22:32,639
Speaker 3: You talked about admitting that it can be a little

442
00:22:32,680 --> 00:22:34,840
Speaker 3: bit like, Okay, maybe I'm a little bit of an

443
00:22:34,880 --> 00:22:37,639
Speaker 3: outsider here, but I have this question, I'm going to

444
00:22:37,720 --> 00:22:40,320
Speaker 3: go about this, et cetera in feeling a little bit

445
00:22:40,400 --> 00:22:43,480
Speaker 3: like an outsider. Has that ever presented for you as

446
00:22:43,560 --> 00:22:44,520
Speaker 3: imposter syndrome?

447
00:22:44,880 --> 00:22:47,320
Speaker 1: Listen, I think that imposter syndrome is really real, So

448
00:22:47,359 --> 00:22:50,040
Speaker 1: I never want to when I ever speak about I

449
00:22:50,080 --> 00:22:52,120
Speaker 1: don't want people to think like I don't think it's through.

450
00:22:52,240 --> 00:22:55,440
Speaker 1: I definitely think there's moments of insecurity that we all

451
00:22:55,480 --> 00:22:57,480
Speaker 1: have had. You know, I was feeling I was talking

452
00:22:57,480 --> 00:22:59,240
Speaker 1: to my ten year old about this the other day,

453
00:22:59,280 --> 00:23:02,879
Speaker 1: and I was like, that moment of insecurity is actually fuel, Like,

454
00:23:03,080 --> 00:23:07,080
Speaker 1: use that to motivate you to actually lean in versus

455
00:23:07,160 --> 00:23:10,200
Speaker 1: leaning back, right, because I want her to understand that

456
00:23:10,200 --> 00:23:13,320
Speaker 1: that's normal to walk into a room and feel like

457
00:23:13,320 --> 00:23:15,280
Speaker 1: I don't know anyone or don't know what they're talking about.

458
00:23:15,359 --> 00:23:19,000
Speaker 1: I don't know the answers, because that's how you that's curiosity,

459
00:23:19,160 --> 00:23:23,400
Speaker 1: that's an So I try to say imposter syndrome. Is

460
00:23:23,840 --> 00:23:25,880
Speaker 1: it feeds from that a little bit? Right? It's not

461
00:23:25,920 --> 00:23:28,960
Speaker 1: completely all that, because I mean we're being very honest

462
00:23:29,000 --> 00:23:32,359
Speaker 1: as women, we actually sometimes go and pay places and

463
00:23:32,400 --> 00:23:37,560
Speaker 1: spaces where we are the only one, and that moment

464
00:23:37,600 --> 00:23:42,200
Speaker 1: that feels intimidation can quickly turn into question yourself, do

465
00:23:42,280 --> 00:23:44,680
Speaker 1: I deserve to be here? Do I have the credentials?

466
00:23:44,760 --> 00:23:47,280
Speaker 1: Am I smart enough? What are they talking about? So

467
00:23:47,359 --> 00:23:51,360
Speaker 1: I recognize even in myself that I've had those things

468
00:23:51,400 --> 00:23:53,880
Speaker 1: in my mind. It's so important to have a good

469
00:23:53,920 --> 00:23:57,879
Speaker 1: network of women who know you and love you, because

470
00:23:58,680 --> 00:24:01,439
Speaker 1: even your husband or your part can't really talk you

471
00:24:01,480 --> 00:24:04,080
Speaker 1: down from that. So lucky that I have a handful

472
00:24:04,119 --> 00:24:06,280
Speaker 1: of women that I know, that I trust, that we

473
00:24:06,359 --> 00:24:09,520
Speaker 1: support each other, We say each other's names and rooms

474
00:24:10,040 --> 00:24:12,280
Speaker 1: when we're not in the in the room. We are

475
00:24:12,320 --> 00:24:14,199
Speaker 1: the ones that you know, if I get a call

476
00:24:14,400 --> 00:24:17,639
Speaker 1: about being on this board or being in this meeting

477
00:24:17,760 --> 00:24:20,159
Speaker 1: or what have you panel, and I can't do it

478
00:24:20,240 --> 00:24:23,080
Speaker 1: or it doesn't make sense to me, I'm recommending these ladies.

479
00:24:23,240 --> 00:24:26,440
Speaker 1: You know, you need that crew because when you walk into.

480
00:24:27,160 --> 00:24:28,920
Speaker 1: This is the crew I called when I was like, Hey,

481
00:24:28,920 --> 00:24:31,600
Speaker 1: should I take this job? I don't have experience in footwear.

482
00:24:32,119 --> 00:24:35,800
Speaker 1: And these are the women who hype you up appropriately,

483
00:24:36,000 --> 00:24:38,480
Speaker 1: not like, you know, gassing your head and telling you

484
00:24:38,560 --> 00:24:41,159
Speaker 1: things that aren't true. These are women that remind you

485
00:24:41,160 --> 00:24:43,920
Speaker 1: of who you are, where you came from, what you've done.

486
00:24:44,280 --> 00:24:45,919
Speaker 1: While they may not have been there in some of

487
00:24:45,960 --> 00:24:48,200
Speaker 1: the earlier days, they know the stories. I mean, one

488
00:24:48,200 --> 00:24:50,760
Speaker 1: of them who I admire. She wasn't there when I

489
00:24:50,840 --> 00:24:55,520
Speaker 1: was the only brown girl swimming in Chattanooga, Tennessee and

490
00:24:55,840 --> 00:24:58,399
Speaker 1: kind of being questioned my age because I was so tall.

491
00:24:58,720 --> 00:25:01,159
Speaker 1: But she knew that story, and she reminds me like,

492
00:25:01,240 --> 00:25:04,080
Speaker 1: if that little girl with confidence can do that, then

493
00:25:04,200 --> 00:25:08,000
Speaker 1: of course this woman who has now three decades passed

494
00:25:08,440 --> 00:25:11,520
Speaker 1: and had all these accomplishments and all these failures as

495
00:25:11,520 --> 00:25:13,800
Speaker 1: well and has learned from them, you can do this job.

496
00:25:13,880 --> 00:25:17,280
Speaker 1: You know, like you need you need that person, You

497
00:25:17,320 --> 00:25:20,080
Speaker 1: need that group of people who just kind of give

498
00:25:20,160 --> 00:25:22,600
Speaker 1: you them to keep going, you know what I mean?

499
00:25:22,640 --> 00:25:27,000
Speaker 1: Because I don't really I don't really like the freeze

500
00:25:27,000 --> 00:25:29,560
Speaker 1: imposter syndrome. I don't like the way that it but

501
00:25:29,640 --> 00:25:31,960
Speaker 1: I don't deny that it happens, and I think that

502
00:25:33,400 --> 00:25:35,600
Speaker 1: sometimes you just need that group that's going to have

503
00:25:35,680 --> 00:25:38,080
Speaker 1: your back, and unfortunately it can't be like your mom

504
00:25:38,160 --> 00:25:43,040
Speaker 1: or dad. It needs to be this highly credentialed group.

505
00:25:43,119 --> 00:25:44,160
Speaker 1: Sometimes I'd been there.

506
00:25:44,320 --> 00:25:47,560
Speaker 3: I totally hear that there's certainly going to be people

507
00:25:47,640 --> 00:25:51,240
Speaker 3: right now that are listening to this that think to themselves, Wow,

508
00:25:51,520 --> 00:25:55,080
Speaker 3: I don't have that, and I'd really love that for

509
00:25:55,160 --> 00:25:58,879
Speaker 3: someone that is seeking their tribe. What advice do you

510
00:25:58,920 --> 00:26:00,959
Speaker 3: have to offer in landing it?

511
00:26:01,080 --> 00:26:02,560
Speaker 1: Yeah, I love that you call them the tribe, because

512
00:26:02,560 --> 00:26:05,240
Speaker 1: that's exactly what they are. I would say a couple

513
00:26:05,280 --> 00:26:08,080
Speaker 1: of things. One, don't be intimidated by the fact that

514
00:26:08,119 --> 00:26:10,640
Speaker 1: there are so many networks now, and so when you're

515
00:26:10,680 --> 00:26:14,040
Speaker 1: looking on social I myself sometimes see it like people

516
00:26:14,080 --> 00:26:16,800
Speaker 1: I know they seem to have like these huge tribes

517
00:26:16,840 --> 00:26:19,800
Speaker 1: of like thirty people. I'm a big believer in like

518
00:26:19,880 --> 00:26:22,919
Speaker 1: quality over quantity, and so your tribe maybe two people,

519
00:26:23,480 --> 00:26:26,000
Speaker 1: it may be three people. But if you actually sit

520
00:26:26,080 --> 00:26:27,880
Speaker 1: down and think about it, you know who they are.

521
00:26:28,680 --> 00:26:31,160
Speaker 1: You've met them in your career, you've kind of maybe

522
00:26:31,240 --> 00:26:34,080
Speaker 1: come up with them, and you've just lost touch and

523
00:26:34,119 --> 00:26:37,560
Speaker 1: it's about re engaging because you can't be poured into

524
00:26:37,600 --> 00:26:40,000
Speaker 1: if you're not pouring into others. Right, you can't get

525
00:26:40,000 --> 00:26:43,080
Speaker 1: your cup filled if you're not filling others. So I

526
00:26:43,080 --> 00:26:45,439
Speaker 1: would say start small. Don't think it has to be

527
00:26:45,520 --> 00:26:48,560
Speaker 1: like and you and the tribe I'm talking about, we're

528
00:26:48,680 --> 00:26:51,080
Speaker 1: very busy women. We don't talk every day, we don't

529
00:26:51,080 --> 00:26:53,720
Speaker 1: talk every week, sometimes it's not every month. But when

530
00:26:53,760 --> 00:26:55,880
Speaker 1: we do talk, it feels like we just talked yesterday.

531
00:26:55,920 --> 00:26:59,040
Speaker 1: And so I would say, look for that feeling, right,

532
00:26:59,600 --> 00:27:02,720
Speaker 1: you don't have to have don't try to say I

533
00:27:02,720 --> 00:27:04,719
Speaker 1: want the most credential person and it has to be this.

534
00:27:05,080 --> 00:27:07,840
Speaker 1: Look for that. It's like finding your person. Look for

535
00:27:07,880 --> 00:27:09,560
Speaker 1: the person that you can talk to where it feels

536
00:27:09,600 --> 00:27:12,240
Speaker 1: like you literally just talked to them yesterday. And don't

537
00:27:12,240 --> 00:27:14,600
Speaker 1: be surprised if it's someone you actually probably met two

538
00:27:14,680 --> 00:27:16,439
Speaker 1: days ago. Like I just met a woman today and

539
00:27:16,520 --> 00:27:19,600
Speaker 1: at this amazing lunch, and I'm like, I think this

540
00:27:19,680 --> 00:27:22,439
Speaker 1: might be one of my people because immediately we hit

541
00:27:22,480 --> 00:27:24,640
Speaker 1: it off and then we already said like we're gonna

542
00:27:24,640 --> 00:27:27,719
Speaker 1: have drinks on Friday. Be open because maybe you're meeting

543
00:27:27,800 --> 00:27:30,280
Speaker 1: your tribe right now, they're out there, just I think,

544
00:27:30,320 --> 00:27:34,000
Speaker 1: don't focus on the Instagram version of what you think

545
00:27:34,000 --> 00:27:36,399
Speaker 1: they should look like. And they're going on girls' trips

546
00:27:36,400 --> 00:27:39,040
Speaker 1: and that may not be your way. Your way maybe

547
00:27:39,119 --> 00:27:41,960
Speaker 1: just you know two or three people that you feel

548
00:27:42,000 --> 00:27:43,760
Speaker 1: like every time you talk to them you had just

549
00:27:43,760 --> 00:27:45,159
Speaker 1: spoken to them yesterday. Yeah.

550
00:27:45,240 --> 00:27:51,119
Speaker 3: I love that takeaway and this really beautiful concept that

551
00:27:51,280 --> 00:27:56,520
Speaker 3: you can meet your people at any moment, in any scenario.

552
00:27:56,600 --> 00:28:00,800
Speaker 3: Person right any second, whether we're talking about out finding

553
00:28:00,840 --> 00:28:03,320
Speaker 3: the people that will anchor you moving forward, or just

554
00:28:03,440 --> 00:28:05,880
Speaker 3: in your day to day going about your life, any

555
00:28:05,960 --> 00:28:08,439
Speaker 3: second is a chance for you to start over. So

556
00:28:08,600 --> 00:28:12,199
Speaker 3: if you don't have a group right now that you

557
00:28:12,240 --> 00:28:16,000
Speaker 3: feel like you can lean into as your board of directors,

558
00:28:16,480 --> 00:28:19,000
Speaker 3: your personal board of directors, that doesn't mean that you

559
00:28:19,040 --> 00:28:20,919
Speaker 3: can't have them. You just have to be willing to

560
00:28:20,960 --> 00:28:25,720
Speaker 3: open yourself up to creating and cultivating those relationships. I

561
00:28:25,720 --> 00:28:28,200
Speaker 3: get asked so often, if we bring it back to running,

562
00:28:28,840 --> 00:28:32,040
Speaker 3: that how do I know if a run club is

563
00:28:32,080 --> 00:28:32,359
Speaker 3: for me?

564
00:28:33,040 --> 00:28:35,720
Speaker 2: And a run club could look buzzy and.

565
00:28:35,720 --> 00:28:38,840
Speaker 3: Exciting and fun, but you won't know if it's for

566
00:28:38,880 --> 00:28:43,000
Speaker 3: you unless you show up there. Look away from your

567
00:28:43,040 --> 00:28:47,840
Speaker 3: phone be where your feet are and try to engage

568
00:28:47,840 --> 00:28:51,160
Speaker 3: with those around you and feel it out for yourself. Right,

569
00:28:51,480 --> 00:28:53,960
Speaker 3: something can look exciting and shining and wonderful, but that

570
00:28:53,960 --> 00:28:55,080
Speaker 3: doesn't mean it's going to be your thing.

571
00:28:55,160 --> 00:28:57,960
Speaker 1: And just be honest with yourself too, Like, if you're

572
00:28:58,000 --> 00:29:01,200
Speaker 1: an introvert, not going to show up at the most

573
00:29:01,280 --> 00:29:04,760
Speaker 1: hype run club and feel comfortable, it's just not who

574
00:29:04,800 --> 00:29:08,320
Speaker 1: you are. Like if you're truly like I get intimidated

575
00:29:08,360 --> 00:29:11,280
Speaker 1: by those moments, that's fine, But I'm telling you, the

576
00:29:11,360 --> 00:29:13,160
Speaker 1: run club is out there for you, a group of

577
00:29:13,200 --> 00:29:15,239
Speaker 1: people who are like they still want to meet up

578
00:29:15,240 --> 00:29:17,760
Speaker 1: and then maybe go have coffee versus you know. I've

579
00:29:17,800 --> 00:29:19,640
Speaker 1: been around a lot of run clubs lately, and I

580
00:29:19,680 --> 00:29:23,080
Speaker 1: think what I've learned is that they literally are little

581
00:29:23,120 --> 00:29:26,920
Speaker 1: microcosms and they like they there's one there's a run

582
00:29:26,960 --> 00:29:29,640
Speaker 1: club for every person. There's the run clubs where like

583
00:29:29,720 --> 00:29:32,960
Speaker 1: they're so stylish and they run so hard, and you

584
00:29:33,040 --> 00:29:34,680
Speaker 1: in my mind, I'm like, oh, I thought that you

585
00:29:34,760 --> 00:29:36,960
Speaker 1: were like, you know, kind of be jogging, but no,

586
00:29:37,240 --> 00:29:40,680
Speaker 1: they are like here for you know, they are the

587
00:29:40,680 --> 00:29:44,680
Speaker 1: they literally go all out, like personal accomplishment is key

588
00:29:44,720 --> 00:29:47,280
Speaker 1: for them. And then you have the run crews that

589
00:29:47,320 --> 00:29:50,440
Speaker 1: are like amazing. They're like you can walk run, there's

590
00:29:50,440 --> 00:29:52,680
Speaker 1: no pressure, like you will find the one for you.

591
00:29:53,080 --> 00:29:53,760
Speaker 2: I agree with you.

592
00:29:53,800 --> 00:29:57,520
Speaker 1: Just put your phone away.

593
00:29:59,200 --> 00:30:02,440
Speaker 3: Taking a break today's episode to give some love to

594
00:30:02,560 --> 00:30:06,560
Speaker 3: a new sponsor on the show, and that is Pillar.

595
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596
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597
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598
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Speaker 3: best condition possible. Now, I have been on such a

599
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Speaker 3: journey with my nutrition over the last year and recently,

600
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Speaker 3: like many of you, I am sure I have been

601
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602
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603
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604
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605
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606
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607
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Speaker 3: body's primary energy source, and that means higher sprint capacity

608
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Speaker 3: and better overall athletic performance plus enhanced recovery. In training,

609
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610
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611
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612
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613
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614
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Speaker 3: improving focus throughout endurance events. I cannot stress this enough.

615
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616
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Speaker 3: been taking Creating, I feel not only a difference in

617
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Speaker 3: my energy levels, in my ability to focus, but candidly

618
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619
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620
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621
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632
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641
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642
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643
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644
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Speaker 2: Again that is Lagoonsleep dot com.

652
00:33:33,920 --> 00:33:38,000
Speaker 3: Slash hurdle use code hurdle at checkout for fifteen percent

653
00:33:38,080 --> 00:33:50,680
Speaker 3: off your first purchase today. You mentioned your background in

654
00:33:50,760 --> 00:33:54,320
Speaker 3: sport coming up swimming. What do you think that being

655
00:33:54,480 --> 00:33:57,480
Speaker 3: an athlete from a young age has instilled in you

656
00:33:57,600 --> 00:34:00,360
Speaker 3: that makes you successful at what he loves question?

657
00:34:00,400 --> 00:34:02,760
Speaker 1: Because I really do think it's so important to get

658
00:34:02,840 --> 00:34:06,760
Speaker 1: kids into sport. Individual group doesn't matter, get them into sport.

659
00:34:06,800 --> 00:34:11,120
Speaker 1: It teaches. Swimming for me was literally the example of

660
00:34:11,160 --> 00:34:14,920
Speaker 1: what life is like. Swimming is unforgiving. You go in,

661
00:34:15,080 --> 00:34:17,319
Speaker 1: you practice five days a week, you take two days off,

662
00:34:17,360 --> 00:34:19,359
Speaker 1: you get back in the water. The monkey's on your back.

663
00:34:19,440 --> 00:34:22,319
Speaker 1: Like everything you did. Try to hit the fastest time

664
00:34:22,320 --> 00:34:24,560
Speaker 1: you did on the end of that five days stretched before.

665
00:34:24,760 --> 00:34:27,319
Speaker 1: You won't hit it that first day back. Because it

666
00:34:27,400 --> 00:34:29,960
Speaker 1: teaches you, It makes you humble, Like I was a

667
00:34:30,000 --> 00:34:33,279
Speaker 1: distance summer two and I was a butterfly blackstroke, so

668
00:34:33,320 --> 00:34:37,160
Speaker 1: I was a diamar is very lonely when you're doing

669
00:34:37,160 --> 00:34:40,160
Speaker 1: a five hundredth that like, you have to dig deep,

670
00:34:40,600 --> 00:34:45,440
Speaker 1: you have to learn how to keep like to find

671
00:34:45,760 --> 00:34:49,200
Speaker 1: a way to self motivate because it is a heartswort

672
00:34:49,280 --> 00:34:52,799
Speaker 1: I think being an athlete though, and that's why I

673
00:34:52,800 --> 00:34:55,239
Speaker 1: think it's important to put kids in sport early. It

674
00:34:55,320 --> 00:34:58,239
Speaker 1: teaches you how to manage your time. You know, I

675
00:34:58,280 --> 00:35:00,440
Speaker 1: don't think my parents were when I went to college

676
00:35:00,480 --> 00:35:03,640
Speaker 1: because I like, I know how to manage my time.

677
00:35:04,160 --> 00:35:06,399
Speaker 1: It teaches you because you have to if you search,

678
00:35:06,440 --> 00:35:08,520
Speaker 1: if you're at a certain level in high school and

679
00:35:08,520 --> 00:35:10,480
Speaker 1: you're playing sport, you have to do your homework a

680
00:35:10,520 --> 00:35:12,160
Speaker 1: certain time, you have to eat a certain time. You

681
00:35:12,200 --> 00:35:14,200
Speaker 1: just have to do those things. I think, as a woman,

682
00:35:14,640 --> 00:35:17,880
Speaker 1: what I appreciate it so much was that it taught

683
00:35:17,880 --> 00:35:20,800
Speaker 1: me how to really trust my body, how my body

684
00:35:20,800 --> 00:35:23,440
Speaker 1: will ebb and flow. It helped me definitely have a

685
00:35:23,440 --> 00:35:27,000
Speaker 1: baby at thirty eight, Like just not the fact that

686
00:35:27,040 --> 00:35:29,560
Speaker 1: I was strong, but just like I knew what was

687
00:35:29,600 --> 00:35:31,600
Speaker 1: going on with my body. I knew how it felt,

688
00:35:31,640 --> 00:35:34,719
Speaker 1: I knew what it should feel like. Teaching pain is

689
00:35:34,760 --> 00:35:37,600
Speaker 1: not an enemy. It teaches you pain is a signal

690
00:35:37,640 --> 00:35:40,320
Speaker 1: that something's going on. And I think as an athlete

691
00:35:40,400 --> 00:35:43,960
Speaker 1: you learn all of these great things about your body,

692
00:35:44,080 --> 00:35:46,840
Speaker 1: your mind, how strong your mind is. I'm teaching my

693
00:35:46,920 --> 00:35:48,920
Speaker 1: daughter right now like I was. You know how you're

694
00:35:48,920 --> 00:35:50,600
Speaker 1: sitting and I'm like, oh, what do I need a teacher?

695
00:35:50,680 --> 00:35:52,640
Speaker 1: And I was like, I need to teach your visualization.

696
00:35:53,040 --> 00:35:55,080
Speaker 1: Just scrolling through your own what should I talk to

697
00:35:55,080 --> 00:35:57,480
Speaker 1: your daughter? I know it's crazy, but sometimes I'm like,

698
00:35:58,040 --> 00:35:59,920
Speaker 1: it really often happens. This is going to be horrible,

699
00:35:59,920 --> 00:36:01,680
Speaker 1: but it happens when I'm at work and I'm looking

700
00:36:01,719 --> 00:36:04,400
Speaker 1: at people interact with each other and I'm like, huh,

701
00:36:04,640 --> 00:36:07,799
Speaker 1: somebody raised that person and they taught them that. So

702
00:36:08,000 --> 00:36:11,040
Speaker 1: I'm often like, Okay, I need to teach her certain things.

703
00:36:11,120 --> 00:36:14,040
Speaker 1: And so she's pretty resilient. But I was watching her

704
00:36:14,080 --> 00:36:16,799
Speaker 1: the other day and she failed at something and she

705
00:36:17,000 --> 00:36:19,799
Speaker 1: was shine, but you could tell like she was like

706
00:36:19,840 --> 00:36:22,080
Speaker 1: wait what, And I was like, I need to teach

707
00:36:22,080 --> 00:36:27,000
Speaker 1: her visualization because that As a swimmer, you learn that

708
00:36:27,160 --> 00:36:29,960
Speaker 1: very early. You learn like where your hand is placed where,

709
00:36:30,000 --> 00:36:33,600
Speaker 1: Like you learn when you're gonna and probably say Mamarna,

710
00:36:33,719 --> 00:36:35,759
Speaker 1: you learn how your breathing works. You learn when you're

711
00:36:35,760 --> 00:36:38,719
Speaker 1: gonna flip. You learn like you visualize the actual race

712
00:36:38,840 --> 00:36:41,600
Speaker 1: before you get into it, get it off the blocks

713
00:36:41,840 --> 00:36:44,320
Speaker 1: coming up, like you see it. I mean, I'm literally

714
00:36:44,320 --> 00:36:45,920
Speaker 1: talking to you right now and I'm like visualizing and

715
00:36:45,960 --> 00:36:49,120
Speaker 1: i can hear the water, and that is something you learn.

716
00:36:49,480 --> 00:36:51,359
Speaker 1: It's not something that you just like, all of a sudden,

717
00:36:51,360 --> 00:36:53,680
Speaker 1: you can do. You have to learn it because it

718
00:36:53,719 --> 00:36:56,600
Speaker 1: teaches you how to be prepared even if something goes awry.

719
00:36:57,239 --> 00:37:00,879
Speaker 1: And so I think that is something that I take

720
00:37:00,920 --> 00:37:03,879
Speaker 1: into my corporate life, like I visualize the presentation before

721
00:37:03,920 --> 00:37:07,040
Speaker 1: I give it. I know, like I visualize like the responses.

722
00:37:07,080 --> 00:37:09,319
Speaker 1: I like you all the things that I've learned as

723
00:37:09,320 --> 00:37:14,200
Speaker 1: an athlete. Something that's harder than I expect it, I

724
00:37:14,200 --> 00:37:17,040
Speaker 1: don't freak out because I learned as an athlete, like

725
00:37:17,080 --> 00:37:19,680
Speaker 1: to expect the unexpected, and like how to keep going

726
00:37:19,760 --> 00:37:23,439
Speaker 1: someone who you beat last time, I'm sorry, they came

727
00:37:23,480 --> 00:37:26,239
Speaker 1: back and they killed you. You can't like the humbleness

728
00:37:26,239 --> 00:37:29,040
Speaker 1: of that that you take that as an adult, particularly

729
00:37:29,080 --> 00:37:31,879
Speaker 1: as a marketer. So I think being an athlete has

730
00:37:31,920 --> 00:37:36,360
Speaker 1: such great lessons for life, from the physicality to the

731
00:37:36,440 --> 00:37:40,040
Speaker 1: mental to the relationships you have with your coach. Being

732
00:37:40,080 --> 00:37:43,520
Speaker 1: an athlete teaches you like it's a journey. There's not

733
00:37:43,800 --> 00:37:46,200
Speaker 1: like an overnight success. If you really want to be

734
00:37:46,239 --> 00:37:49,400
Speaker 1: good at this sport, you can't just practice when practice happens.

735
00:37:49,560 --> 00:37:51,319
Speaker 1: And that's the same thing about life. If you really

736
00:37:51,320 --> 00:37:54,200
Speaker 1: want to be good at anything, you can't just work

737
00:37:54,239 --> 00:37:56,040
Speaker 1: when work is from nine to five, Like you can't

738
00:37:56,080 --> 00:37:58,799
Speaker 1: when you're in the office, particularly in this hybrid world

739
00:37:58,800 --> 00:38:01,480
Speaker 1: we live in now, Like you really, if you really

740
00:38:01,520 --> 00:38:02,960
Speaker 1: want it, you have to go after it.

741
00:38:03,200 --> 00:38:06,839
Speaker 3: Yeah, what does going after it look like for you

742
00:38:07,200 --> 00:38:09,560
Speaker 3: these days? When we think about your day to day?

743
00:38:10,200 --> 00:38:12,800
Speaker 3: Are you the kind of person that gets up early

744
00:38:12,880 --> 00:38:13,680
Speaker 3: and goes to badly?

745
00:38:13,800 --> 00:38:14,640
Speaker 2: What's it look like for you?

746
00:38:14,719 --> 00:38:17,560
Speaker 1: I have to sleep, I can think. I think that's

747
00:38:17,560 --> 00:38:21,600
Speaker 1: residual from swimming, Like I have to have eight to

748
00:38:21,680 --> 00:38:24,720
Speaker 1: nine hours of rest. I do. I can function on six,

749
00:38:24,800 --> 00:38:27,880
Speaker 1: but it's not pretty. I am an early bird, like I.

750
00:38:27,920 --> 00:38:30,640
Speaker 1: My mind is fresh in the morning. I think better

751
00:38:30,640 --> 00:38:33,520
Speaker 1: in the morning. I see everything better. I like everything

752
00:38:33,520 --> 00:38:35,480
Speaker 1: I have to write I typically do in the morning.

753
00:38:35,560 --> 00:38:36,840
Speaker 2: I was going to ask you, so, how do you

754
00:38:36,960 --> 00:38:37,960
Speaker 2: use being an early bird?

755
00:38:38,120 --> 00:38:41,440
Speaker 1: Hi? I'd rather go to bed at like eight thirty

756
00:38:41,520 --> 00:38:44,200
Speaker 1: and then wake up at four am and get it done.

757
00:38:44,280 --> 00:38:45,040
Speaker 2: Like that's both.

758
00:38:45,160 --> 00:38:47,800
Speaker 1: Yeah, I just I can't. I'm not the I can't

759
00:38:47,840 --> 00:38:49,840
Speaker 1: do it at night. I don't even know what I'm writing.

760
00:38:49,920 --> 00:38:51,440
Speaker 1: I don't know what I'm saying like I need to

761
00:38:51,440 --> 00:38:54,120
Speaker 1: go to sleep. I mean, I'm at my best in

762
00:38:54,160 --> 00:38:58,160
Speaker 1: the morning. I'm very organized. I don't know why I'm

763
00:38:58,200 --> 00:39:00,319
Speaker 1: ashamed to say that, but for me, it's like I

764
00:39:00,360 --> 00:39:04,160
Speaker 1: need to connect the dots and I need to plan ahead.

765
00:39:04,280 --> 00:39:06,879
Speaker 1: And I believe it gives freedom to people in your

766
00:39:06,880 --> 00:39:09,600
Speaker 1: life when you are organized in that chaotic right.

767
00:39:09,680 --> 00:39:12,080
Speaker 2: So I'm so interested in the I don't know why

768
00:39:12,080 --> 00:39:13,040
Speaker 2: I'm ashamed.

769
00:39:12,719 --> 00:39:16,360
Speaker 1: Of that, because I think people often associate that with

770
00:39:16,480 --> 00:39:20,720
Speaker 1: like not being able to release control. Listen, I believe

771
00:39:20,760 --> 00:39:24,200
Speaker 1: that it's important to enable people to live their lives.

772
00:39:24,200 --> 00:39:26,560
Speaker 1: So I'm super organized so that you know, like what

773
00:39:26,640 --> 00:39:29,800
Speaker 1: my boundaries are and what I can and connect comment to. Also,

774
00:39:30,560 --> 00:39:33,319
Speaker 1: you know, have a lot going on. Yeah, so I

775
00:39:33,480 --> 00:39:35,040
Speaker 1: like to plant. Like the other day someone was like,

776
00:39:35,080 --> 00:39:37,160
Speaker 1: you already know where you're going for familycation in June.

777
00:39:37,200 --> 00:39:38,680
Speaker 1: I'm like, yeah, I new in December.

778
00:39:39,120 --> 00:39:40,120
Speaker 2: That feels normal?

779
00:39:40,200 --> 00:39:41,080
Speaker 1: Does I feel normal?

780
00:39:41,239 --> 00:39:42,080
Speaker 2: I feel like it's.

781
00:39:41,920 --> 00:39:45,719
Speaker 3: One thing if you're a woman traveling alone, and right

782
00:39:45,760 --> 00:39:48,319
Speaker 3: now it's April, and I think to myself, maybe I'll

783
00:39:48,360 --> 00:39:50,920
Speaker 3: go somewhere the first week of June. Cool, it's just me,

784
00:39:51,040 --> 00:39:54,560
Speaker 3: myself and I it's very different when you're coordinating a

785
00:39:54,760 --> 00:39:58,000
Speaker 3: significant other and a child and need to make a compositions.

786
00:39:58,280 --> 00:40:00,279
Speaker 1: Organization is important to me. I'm never going to be

787
00:40:00,320 --> 00:40:02,680
Speaker 1: ashamed to say it again. I really think it's super important.

788
00:40:03,080 --> 00:40:05,200
Speaker 1: I don't like to be surprised. I don't like to

789
00:40:05,640 --> 00:40:07,399
Speaker 1: in the sense of like, we didn't have a plan.

790
00:40:07,480 --> 00:40:08,839
Speaker 1: I like to have a plan and then be like, Okay,

791
00:40:08,840 --> 00:40:09,880
Speaker 1: we changed our mind.

792
00:40:09,680 --> 00:40:12,319
Speaker 3: And those are interchangeable for you, is what I'm hearing. Like,

793
00:40:12,560 --> 00:40:14,479
Speaker 3: organization equals I have a plan.

794
00:40:14,640 --> 00:40:15,040
Speaker 1: Correct.

795
00:40:15,040 --> 00:40:16,960
Speaker 3: One of the first people I ever had on hurdle

796
00:40:17,040 --> 00:40:19,440
Speaker 3: he said something that always stuck with me, which was

797
00:40:19,480 --> 00:40:20,480
Speaker 3: that if you don't.

798
00:40:20,320 --> 00:40:22,080
Speaker 2: Have a plan B, then you don't have a plan

799
00:40:22,160 --> 00:40:22,400
Speaker 2: at all.

800
00:40:22,520 --> 00:40:24,840
Speaker 1: Agreed. Yeah, and I grew up. If you this is

801
00:40:24,960 --> 00:40:26,759
Speaker 1: very old school, but my dad would say, if you

802
00:40:26,760 --> 00:40:29,800
Speaker 1: failed a plan, then you are a plan to fill. Yeah,

803
00:40:29,840 --> 00:40:31,279
Speaker 1: so have a plan.

804
00:40:31,440 --> 00:40:32,520
Speaker 2: Yeah, have a plan.

805
00:40:32,920 --> 00:40:36,239
Speaker 3: You know, earlier you talked about how these days we're

806
00:40:36,280 --> 00:40:40,520
Speaker 3: seeing such a crossover between let's say sports style, lifestyle

807
00:40:40,880 --> 00:40:43,879
Speaker 3: and performance. Let's talk a little bit about, for sure,

808
00:40:44,080 --> 00:40:47,320
Speaker 3: how are you embracing that over at Sockeneye.

809
00:40:47,560 --> 00:40:49,239
Speaker 1: I have to always start with that. Then at the

810
00:40:49,320 --> 00:40:50,839
Speaker 1: end of the day. We know who we are. We're

811
00:40:50,840 --> 00:40:54,120
Speaker 1: a running brand where they're originally original running show, original

812
00:40:54,200 --> 00:40:56,279
Speaker 1: running brand. That's who we are. We have such great

813
00:40:56,320 --> 00:41:00,840
Speaker 1: heritage and running and we'll never not be a running brand.

814
00:41:01,080 --> 00:41:02,480
Speaker 1: But I think what we're seeing is kind of what

815
00:41:02,480 --> 00:41:04,880
Speaker 1: we were talking about earlier around the run crews and

816
00:41:04,960 --> 00:41:09,120
Speaker 1: the run culture is evolving where people are looking for

817
00:41:09,880 --> 00:41:12,120
Speaker 1: options that fit their whole life. Can they take it

818
00:41:12,120 --> 00:41:15,719
Speaker 1: from running to a movie, running to work and it's

819
00:41:15,760 --> 00:41:18,600
Speaker 1: not the athlesire look right, I think that's very different.

820
00:41:18,600 --> 00:41:20,719
Speaker 1: And I always talk like people like, oh, you're talking

821
00:41:20,719 --> 00:41:23,799
Speaker 1: about you know covid usherot athesier. It did, But I'm

822
00:41:23,800 --> 00:41:26,719
Speaker 1: not talking about that. This is very high elevated styled

823
00:41:26,840 --> 00:41:30,279
Speaker 1: footwear that people can also run in and they love it.

824
00:41:30,360 --> 00:41:34,200
Speaker 1: And so we're seeing at socany this huge embrace of culture,

825
00:41:34,520 --> 00:41:37,680
Speaker 1: and we're seeing the younger consumers mid twenties to mid

826
00:41:37,719 --> 00:41:42,000
Speaker 1: thirties really leading and influencing the way that it's not

827
00:41:42,120 --> 00:41:45,000
Speaker 1: really sneaker head, it's not really elite performance. It's the

828
00:41:45,040 --> 00:41:47,960
Speaker 1: blending of the two. It's this intersection of I want

829
00:41:48,040 --> 00:41:51,080
Speaker 1: something that I actually style from foot to head versus

830
00:41:51,080 --> 00:41:53,680
Speaker 1: head to toe like they start with this shoe, and

831
00:41:53,760 --> 00:41:58,160
Speaker 1: so I think, you know, I was very blessed to

832
00:41:58,239 --> 00:42:03,279
Speaker 1: walk into just product lineage, and our product team has

833
00:42:03,719 --> 00:42:06,080
Speaker 1: done such an amazing job before I got here of

834
00:42:06,120 --> 00:42:08,880
Speaker 1: really just going into the archives looking at the amazing

835
00:42:08,880 --> 00:42:12,000
Speaker 1: shoes that we've created over time, and then figuring out, okay,

836
00:42:12,080 --> 00:42:15,200
Speaker 1: now what do we want to do next with that silhouette,

837
00:42:15,480 --> 00:42:18,000
Speaker 1: what color way is actually happening that it's going to

838
00:42:18,040 --> 00:42:21,000
Speaker 1: break through. I couldn't really do this job if I

839
00:42:21,040 --> 00:42:23,560
Speaker 1: didn't have a good product. And I think the product

840
00:42:23,600 --> 00:42:27,000
Speaker 1: is feeding off of what consumers are telling and showing.

841
00:42:27,040 --> 00:42:29,640
Speaker 1: And this is the exciting part because we want to

842
00:42:29,680 --> 00:42:31,520
Speaker 1: be ahead of it a little bit, but not too

843
00:42:31,640 --> 00:42:34,520
Speaker 1: far ahead that we don't meet the needs of the consumer.

844
00:42:34,560 --> 00:42:36,600
Speaker 1: And I think the product team that I am lucky

845
00:42:36,640 --> 00:42:38,400
Speaker 1: to work with because they were all there before I

846
00:42:38,400 --> 00:42:42,600
Speaker 1: got here, they recognize that and they are very, very

847
00:42:42,680 --> 00:42:46,759
Speaker 1: very smart about figuring out how to leverage collaborations. And

848
00:42:46,760 --> 00:42:50,040
Speaker 1: that's some use to actually give us this opportunity from

849
00:42:50,080 --> 00:42:53,160
Speaker 1: marketing perspective, to drive energy and heat around the brand

850
00:42:53,239 --> 00:42:56,200
Speaker 1: and of that trend, but then also pulling it through

851
00:42:56,600 --> 00:43:00,400
Speaker 1: our distribution channels, either online or whether our wholesalers where

852
00:43:00,640 --> 00:43:03,440
Speaker 1: broader consumers can get a taste of it too. So

853
00:43:03,719 --> 00:43:07,080
Speaker 1: it's a process. I think we're we have robust conversations

854
00:43:07,120 --> 00:43:09,279
Speaker 1: all the time around like how do we sequence it?

855
00:43:09,719 --> 00:43:12,040
Speaker 1: But the best approach that we're taking is really listening

856
00:43:12,080 --> 00:43:12,760
Speaker 1: to the consumer.

857
00:43:12,960 --> 00:43:15,360
Speaker 2: Yeah, for someone who doesn't know SMU.

858
00:43:16,040 --> 00:43:19,200
Speaker 1: It's a special makeup. So when you work with like

859
00:43:19,719 --> 00:43:21,759
Speaker 1: right now, we have a great one with Nordstrom, and

860
00:43:21,800 --> 00:43:25,520
Speaker 1: we have a great one with Anthropology. We just launched

861
00:43:25,560 --> 00:43:29,000
Speaker 1: one with Sweady Betty as sister brand, So that's kind

862
00:43:29,000 --> 00:43:29,520
Speaker 1: of what that means.

863
00:43:29,600 --> 00:43:31,799
Speaker 3: Yeah. No, I feel like sometimes I'm always like, Okay,

864
00:43:31,840 --> 00:43:34,080
Speaker 3: I'm just gonna like, for a second, assume that maybe

865
00:43:34,080 --> 00:43:37,440
Speaker 3: they don't know anything. Agree, I didn't inside, and you

866
00:43:37,520 --> 00:43:39,920
Speaker 3: probably asked the same question, like what is that exactly?

867
00:43:40,040 --> 00:43:40,840
Speaker 3: See that you and I have.

868
00:43:40,880 --> 00:43:41,440
Speaker 2: This in common.

869
00:43:41,520 --> 00:43:43,840
Speaker 3: Yeah, And as someone who loves to plan, I know

870
00:43:43,920 --> 00:43:46,120
Speaker 3: that that is something you get to do quite often

871
00:43:46,320 --> 00:43:47,000
Speaker 3: in your role.

872
00:43:47,160 --> 00:43:49,000
Speaker 2: Right now, you're talking fall twenty six.

873
00:43:49,320 --> 00:43:52,359
Speaker 1: Right now we are talking both spring, summer, autum winter

874
00:43:52,480 --> 00:43:55,840
Speaker 1: twenty sixth we are in twenty five thinking about what

875
00:43:55,920 --> 00:43:58,359
Speaker 1: happened in twenty four to help us learn. So it

876
00:43:58,440 --> 00:44:01,080
Speaker 1: is interesting. You are thinking about four seasons at once

877
00:44:01,239 --> 00:44:03,560
Speaker 1: that I would say, if there's any one challenge with

878
00:44:03,600 --> 00:44:06,120
Speaker 1: this job. And I worked in retail before, but it

879
00:44:06,160 --> 00:44:09,799
Speaker 1: was very different. Four seasons sometimes looking at you know,

880
00:44:09,880 --> 00:44:12,239
Speaker 1: a span of six because you're looking at results and

881
00:44:12,320 --> 00:44:17,240
Speaker 1: trying to and for the future. Then also two seasons ahead.

882
00:44:17,400 --> 00:44:20,000
Speaker 1: That is the hardest. I don't know how they've done it.

883
00:44:20,520 --> 00:44:22,640
Speaker 1: I don't know how. The team that I work with,

884
00:44:22,680 --> 00:44:25,120
Speaker 1: who've been in this industry forever, I don't I don't

885
00:44:25,200 --> 00:44:26,120
Speaker 1: know how they've done that.

886
00:44:26,440 --> 00:44:29,799
Speaker 3: You talked about the desire for a sneaker that's going

887
00:44:29,840 --> 00:44:33,120
Speaker 3: to take you from street to run, rue to wherever

888
00:44:33,200 --> 00:44:35,680
Speaker 3: you may be going. What's the sneaker in the Sockney

889
00:44:35,680 --> 00:44:36,560
Speaker 3: suite that meets that.

890
00:44:36,920 --> 00:44:40,040
Speaker 1: I mean, they all kind of do, obviously, our programed

891
00:44:40,040 --> 00:44:44,400
Speaker 1: omni family does. Because I love the Kanvar. It's my

892
00:44:44,480 --> 00:44:48,440
Speaker 1: favorite shoe. I've loved it before I worked at Socany.

893
00:44:48,840 --> 00:44:51,560
Speaker 1: My first few days at Socany, they all heard Kimbark

894
00:44:51,560 --> 00:44:54,920
Speaker 1: and Bark and Bar I personally love the new colorways

895
00:44:54,920 --> 00:44:58,319
Speaker 1: were coming out with them. It's it's not as LIFESTYLEI

896
00:44:58,680 --> 00:45:01,960
Speaker 1: as one I would think I would love, But I

897
00:45:02,120 --> 00:45:05,839
Speaker 1: love the slender silhouette. I love that I can wear

898
00:45:05,840 --> 00:45:09,279
Speaker 1: it anywhere. I love that I often wear skirts. It

899
00:45:09,320 --> 00:45:12,239
Speaker 1: works well with skirts. Obviously. The Endorphin is something that

900
00:45:12,280 --> 00:45:15,160
Speaker 1: we talked about a lot. Had amazing march, so many

901
00:45:15,160 --> 00:45:19,480
Speaker 1: people loved it. It's a beautiful shoe. Yes, I love

902
00:45:19,520 --> 00:45:22,040
Speaker 1: the Endorphin too, But for me, my everyday go to

903
00:45:22,120 --> 00:45:22,600
Speaker 1: is Kimbara.

904
00:45:22,640 --> 00:45:25,040
Speaker 3: I would be remiss with you in this office if

905
00:45:25,080 --> 00:45:28,880
Speaker 3: I didn't bring up what's going on with the tariffs.

906
00:45:29,400 --> 00:45:31,759
Speaker 2: I know it's like everyone's bane of existence.

907
00:45:32,080 --> 00:45:34,040
Speaker 1: Yeah, I mean, listen, there's a whole.

908
00:45:34,160 --> 00:45:36,200
Speaker 2: We're gonna pay a lot of money for sneakers as well.

909
00:45:36,239 --> 00:45:37,840
Speaker 1: Now, I saw on the Today Show this morning that

910
00:45:38,000 --> 00:45:40,399
Speaker 1: like they're like the average ninety dollars seeker, it's gonna

911
00:45:40,440 --> 00:45:41,359
Speaker 1: be one twenty, and I.

912
00:45:41,280 --> 00:45:43,320
Speaker 2: Was like, oh my gosh, is that something you're worried about.

913
00:45:43,520 --> 00:45:46,640
Speaker 1: I would be worried if I worked anywhere else. I

914
00:45:46,640 --> 00:45:49,280
Speaker 1: would say, I think, like, we have an amazing team

915
00:45:49,840 --> 00:45:52,640
Speaker 1: that's been put together to kind of figure it out. Again,

916
00:45:52,760 --> 00:45:54,920
Speaker 1: we plan so far out. I think there gives us

917
00:45:54,960 --> 00:45:59,440
Speaker 1: a little bit of space. I'm not quote worried. I

918
00:45:59,480 --> 00:46:01,719
Speaker 1: am worried though, right like it's a change and so

919
00:46:02,120 --> 00:46:04,200
Speaker 1: and we don't control it. I did hear today there

920
00:46:04,239 --> 00:46:06,520
Speaker 1: was a ninety day extension except for China, So I

921
00:46:06,520 --> 00:46:09,840
Speaker 1: don't know. There's so much vagueness around it and so

922
00:46:10,000 --> 00:46:13,879
Speaker 1: much that we don't control. We All I can say

923
00:46:13,920 --> 00:46:17,960
Speaker 1: is I trust the team who's planning for our future. Yeah,

924
00:46:18,000 --> 00:46:19,240
Speaker 1: regardless of what happens.

925
00:46:19,360 --> 00:46:19,800
Speaker 2: Yeah.

926
00:46:19,840 --> 00:46:21,160
Speaker 1: And I think at the end of the day, we

927
00:46:21,640 --> 00:46:24,840
Speaker 1: really put our consumers first. We want them to feel

928
00:46:24,840 --> 00:46:26,839
Speaker 1: happy with their purchase, and we want to make sure

929
00:46:26,840 --> 00:46:28,840
Speaker 1: the price is right for them. What I know is

930
00:46:28,840 --> 00:46:31,120
Speaker 1: that the team at Sokany is dedicated to doing what's

931
00:46:31,200 --> 00:46:33,560
Speaker 1: right for consumers, and I think when we get a

932
00:46:33,600 --> 00:46:36,200
Speaker 1: final word on what the terrorists are, the team will

933
00:46:36,200 --> 00:46:38,719
Speaker 1: be very intentional and thoughtful about it.

934
00:46:38,920 --> 00:46:41,279
Speaker 3: I feel like it's such an interesting time to just

935
00:46:41,400 --> 00:46:44,839
Speaker 3: let go of the things that you have no control forever.

936
00:46:45,280 --> 00:46:47,880
Speaker 3: It also must just be an interesting time at Socany.

937
00:46:48,000 --> 00:46:49,640
Speaker 3: I know at the end of twenty twenty four, the

938
00:46:49,719 --> 00:46:53,120
Speaker 3: earnings report wasn't the shiniest, most exciting thing. So it

939
00:46:53,239 --> 00:46:55,560
Speaker 3: is one of those situations in life where you feel

940
00:46:55,560 --> 00:46:57,160
Speaker 3: as though you keep getting knocked down.

941
00:46:57,280 --> 00:46:57,560
Speaker 2: Yeah.

942
00:46:57,640 --> 00:46:59,480
Speaker 1: Right for us, at the end of twenty twenty four.

943
00:46:59,520 --> 00:47:01,440
Speaker 1: We were super We're excited that we did what we

944
00:47:01,480 --> 00:47:03,440
Speaker 1: said we were going to do. Twenty twenty four was

945
00:47:03,480 --> 00:47:06,360
Speaker 1: a rebuild year. What I take away from twenty twenty

946
00:47:06,400 --> 00:47:09,880
Speaker 1: four was that we were able to be able to

947
00:47:09,880 --> 00:47:13,200
Speaker 1: forecast our future so kind of control our destiny. We

948
00:47:13,200 --> 00:47:15,920
Speaker 1: were able to re establish some long some relationships that

949
00:47:15,960 --> 00:47:18,840
Speaker 1: we hadn't had for a while, both in run specialty

950
00:47:18,840 --> 00:47:23,080
Speaker 1: and then lifestyle. And we were really focused on one consumer,

951
00:47:23,520 --> 00:47:27,040
Speaker 1: which I think helps you have one socany And so

952
00:47:27,160 --> 00:47:29,080
Speaker 1: I think of twenty twenty four as kind of like

953
00:47:29,160 --> 00:47:32,719
Speaker 1: this moment in time for us to rebuild, reinvigorate, refocus

954
00:47:33,040 --> 00:47:35,400
Speaker 1: in twenty five, let's hit the ground, runing, let's just

955
00:47:35,440 --> 00:47:37,480
Speaker 1: get to it. I think that's what we're doing. We're

956
00:47:37,480 --> 00:47:39,960
Speaker 1: feeling really good about the year. Can't give up in

957
00:47:40,000 --> 00:47:41,880
Speaker 1: the sense of, like I think we've always thought of

958
00:47:41,880 --> 00:47:44,640
Speaker 1: ourselves a little bit as a challenger but not a victim.

959
00:47:44,840 --> 00:47:48,759
Speaker 3: Also a really big year, arguably for her and I

960
00:47:48,760 --> 00:47:51,200
Speaker 3: feel like we've been hearing this is the year of

961
00:47:51,239 --> 00:47:51,600
Speaker 3: the woman.

962
00:47:51,680 --> 00:47:53,279
Speaker 2: This is the year of the woman for like the

963
00:47:53,360 --> 00:47:54,320
Speaker 2: last five years.

964
00:47:54,360 --> 00:47:57,759
Speaker 3: But it is irrefutable right now that brands are more

965
00:47:57,800 --> 00:48:01,359
Speaker 3: than ever, designing with her in mind, Creating with her

966
00:48:01,360 --> 00:48:06,360
Speaker 3: in mind that women are entering road races at astronomical rates.

967
00:48:06,440 --> 00:48:10,840
Speaker 3: Right now, we're seeing participation in Skyrocket. So where does

968
00:48:11,040 --> 00:48:15,000
Speaker 3: SOCNY sit on that? About the creation of product for.

969
00:48:15,000 --> 00:48:18,040
Speaker 1: Women, Docany has always thought about women. I mean, it's

970
00:48:18,080 --> 00:48:20,120
Speaker 1: crazy when I walked in and they were like, oh yeah,

971
00:48:20,120 --> 00:48:21,640
Speaker 1: our play as fifty to fifty women, and I was like,

972
00:48:21,680 --> 00:48:23,440
Speaker 1: I don't believe that, And then I was like, oh no,

973
00:48:23,600 --> 00:48:26,160
Speaker 1: you're right. You'll see the brand continually to look for

974
00:48:26,200 --> 00:48:28,520
Speaker 1: those opportunities. We don't just want to slap our name

975
00:48:28,560 --> 00:48:31,359
Speaker 1: on everything, but we definitely think there's ways in which

976
00:48:31,400 --> 00:48:34,439
Speaker 1: we can say true to our own strategy but still

977
00:48:34,480 --> 00:48:37,080
Speaker 1: think of opportunities and unlock the power of her. We

978
00:48:37,160 --> 00:48:40,439
Speaker 1: have a very robust fall marathon strategy that we're thinking through,

979
00:48:40,480 --> 00:48:42,360
Speaker 1: and I think you'll see us show up in places

980
00:48:42,400 --> 00:48:46,080
Speaker 1: with her in mind. We just finished in New York

981
00:48:46,320 --> 00:48:50,200
Speaker 1: or Coffee Residency or One is One Coffee Residency at

982
00:48:50,360 --> 00:48:53,879
Speaker 1: let Low Coffee Supply. We ended it with sixty one

983
00:48:54,080 --> 00:48:57,120
Speaker 1: female editors that came out who had never really some

984
00:48:57,200 --> 00:48:59,400
Speaker 1: of them had never really seen the brand, and we

985
00:48:59,520 --> 00:49:01,720
Speaker 1: talked to them and shared with them. Kind of here's

986
00:49:01,760 --> 00:49:04,040
Speaker 1: the growing trend around women and running and women in

987
00:49:04,040 --> 00:49:07,239
Speaker 1: fashion as it relates to footwear. That's important, I think

988
00:49:07,239 --> 00:49:09,920
Speaker 1: as a brand of not really come together in that

989
00:49:10,000 --> 00:49:14,480
Speaker 1: way with women who speak to women about women, about

990
00:49:14,480 --> 00:49:17,000
Speaker 1: our shoes, and about our philosophy as a brand.

991
00:49:16,800 --> 00:49:21,040
Speaker 3: As someone who is without a doubt at the forefront

992
00:49:21,360 --> 00:49:26,160
Speaker 3: of leading for not only let's say women within your organization,

993
00:49:26,320 --> 00:49:29,880
Speaker 3: but then I would argue across industry, what is it

994
00:49:29,920 --> 00:49:32,440
Speaker 3: that makes you a good leader for other women?

995
00:49:32,640 --> 00:49:35,000
Speaker 1: Yeah, I haven't always been the best leader for women,

996
00:49:35,000 --> 00:49:36,640
Speaker 1: I would say, I haven't always been the best leader.

997
00:49:36,640 --> 00:49:40,080
Speaker 1: So I think what I've learned over time to be

998
00:49:40,160 --> 00:49:42,279
Speaker 1: a really good leader for women, you first have to

999
00:49:42,280 --> 00:49:48,000
Speaker 1: listen to women. I like a diverse cast of employees.

1000
00:49:48,280 --> 00:49:51,439
Speaker 1: I think, like, you know, you can't have just one

1001
00:49:52,480 --> 00:49:54,680
Speaker 1: of anything, So you can't just have one woman, and

1002
00:49:54,719 --> 00:49:57,080
Speaker 1: you just can't have one person of color. You can't like,

1003
00:49:57,320 --> 00:50:00,319
Speaker 1: you have to have more diverse voices. There is part

1004
00:50:00,360 --> 00:50:03,640
Speaker 1: of like the everyday task leading a group and having

1005
00:50:03,680 --> 00:50:06,440
Speaker 1: women in that group, but for me, it's also being

1006
00:50:06,719 --> 00:50:09,959
Speaker 1: unashamed to say someone's name in a room that they're

1007
00:50:09,960 --> 00:50:13,520
Speaker 1: not in and particularly if I'm moving on giving up

1008
00:50:13,520 --> 00:50:17,200
Speaker 1: my seat. I've said that in some situations, like I

1009
00:50:17,239 --> 00:50:20,480
Speaker 1: would urge you to give my seat to another woman.

1010
00:50:21,239 --> 00:50:24,160
Speaker 3: Something that I bring up often is how can I

1011
00:50:24,280 --> 00:50:26,200
Speaker 3: act in a way that my future self would be

1012
00:50:26,280 --> 00:50:30,239
Speaker 3: proud of? So if right now I feel frustrated about

1013
00:50:30,239 --> 00:50:35,080
Speaker 3: something and I'm inclined to react instead of respond, I

1014
00:50:35,200 --> 00:50:38,200
Speaker 3: might do something that Emily in a week, a month,

1015
00:50:38,320 --> 00:50:40,320
Speaker 3: a year, five years will hate.

1016
00:50:40,480 --> 00:50:41,760
Speaker 2: Yeah, So how.

1017
00:50:41,560 --> 00:50:44,080
Speaker 3: Can I carry myself in a way right now that

1018
00:50:44,120 --> 00:50:46,680
Speaker 3: will make my future self proud? And how can I

1019
00:50:46,800 --> 00:50:48,360
Speaker 3: do my future self a favor?

1020
00:50:48,440 --> 00:50:50,960
Speaker 1: Yeah? Yeah, one hundred percent. Do not a step out

1021
00:50:51,000 --> 00:50:53,960
Speaker 1: of your character because I love this phrase, like don't

1022
00:50:54,040 --> 00:50:56,799
Speaker 1: react respond And if that means you need to walk

1023
00:50:56,840 --> 00:50:59,120
Speaker 1: away and take a moment, if that means you don't

1024
00:50:59,160 --> 00:51:01,400
Speaker 1: need to speak in meeting because you can't get the

1025
00:51:01,480 --> 00:51:04,719
Speaker 1: worked out without being emotional, like that is fine. I

1026
00:51:04,760 --> 00:51:07,200
Speaker 1: have cried in my office before. I have taken that

1027
00:51:07,440 --> 00:51:09,959
Speaker 1: time that I needed to, like be, like getting it out,

1028
00:51:10,120 --> 00:51:12,400
Speaker 1: getting in the frustration or anger or whatever it is,

1029
00:51:12,520 --> 00:51:14,759
Speaker 1: the emotion out so I can come back and be

1030
00:51:14,840 --> 00:51:17,040
Speaker 1: the version of myself I want to be. And it's

1031
00:51:17,120 --> 00:51:20,440
Speaker 1: not perfect. Again, give yourself grace when you have those moments,

1032
00:51:20,880 --> 00:51:23,160
Speaker 1: have you that. I love the phrase board of directors

1033
00:51:23,160 --> 00:51:26,400
Speaker 1: that you can tap into when you need to. Every

1034
00:51:26,480 --> 00:51:29,600
Speaker 1: day is a reset and a restart. Don't bring in

1035
00:51:29,680 --> 00:51:33,239
Speaker 1: yesterday until today. Try your best. But again I love

1036
00:51:33,280 --> 00:51:35,480
Speaker 1: this idea of like, just try to be the best

1037
00:51:35,560 --> 00:51:37,040
Speaker 1: version that you would be proud of.

1038
00:51:37,360 --> 00:51:39,520
Speaker 2: Yeah, and every day is going to be different, rights

1039
00:51:39,640 --> 00:51:39,719
Speaker 2: to be.

1040
00:51:39,880 --> 00:51:41,759
Speaker 3: You're going to come to the table every day with

1041
00:51:41,840 --> 00:51:44,520
Speaker 3: a different glass, a different cup, different sauce or different plate.

1042
00:51:44,760 --> 00:51:47,040
Speaker 2: But all that matters is that you keep showing up

1043
00:51:47,040 --> 00:51:48,080
Speaker 2: back to the table.

1044
00:51:47,960 --> 00:51:50,160
Speaker 1: And don't give up. Yeah, yeah, don't give up. Like

1045
00:51:50,560 --> 00:51:53,759
Speaker 1: I play this video, everyone makes fun of me, But

1046
00:51:53,760 --> 00:51:57,359
Speaker 1: it's SHIRLEYE Ralph Ralph who I love. She is on

1047
00:51:57,600 --> 00:51:59,239
Speaker 1: Abby Elementary. I don't know if you watch that, but

1048
00:51:59,280 --> 00:52:01,520
Speaker 1: she has had a long history and acting. She's not

1049
00:52:02,000 --> 00:52:04,399
Speaker 1: you know, she's not a ten year old, and so

1050
00:52:04,440 --> 00:52:07,759
Speaker 1: she says like, don't ever give up on yourself. She's like,

1051
00:52:07,880 --> 00:52:10,319
Speaker 1: the best person that can advocate for you is you.

1052
00:52:10,920 --> 00:52:12,960
Speaker 1: And she at the end she says, it's amazing for it.

1053
00:52:13,080 --> 00:52:14,440
Speaker 1: She's like, if you don't make it at ten, you

1054
00:52:14,480 --> 00:52:15,960
Speaker 1: can make it at thirty. If you don't make it

1055
00:52:15,960 --> 00:52:17,960
Speaker 1: at thirty, you can make it a fifty. If you

1056
00:52:18,000 --> 00:52:19,720
Speaker 1: don't make it a fifty, you can make it at sixty.

1057
00:52:20,080 --> 00:52:21,359
Speaker 1: And if you don't make it sixy, you can still

1058
00:52:21,360 --> 00:52:23,960
Speaker 1: make it. You know, and when you do, bring your

1059
00:52:23,960 --> 00:52:27,440
Speaker 1: best self. Like if you give up on you, who's there. Yeah,

1060
00:52:27,760 --> 00:52:29,800
Speaker 1: you can't give up on yourself. Bring your whole self

1061
00:52:29,800 --> 00:52:31,560
Speaker 1: to work. Be authentic to who you are. If you

1062
00:52:31,600 --> 00:52:35,840
Speaker 1: don't know exactly who you are at twenty five, it's okay. Yeah,

1063
00:52:36,080 --> 00:52:39,120
Speaker 1: don't give up with yourself. Keep exploring, keep being curious,

1064
00:52:39,480 --> 00:52:42,000
Speaker 1: surround yourself with good people and good habits.

1065
00:52:42,040 --> 00:52:43,680
Speaker 2: Good people and good habits.

1066
00:52:44,239 --> 00:52:46,080
Speaker 3: Someone right now, if they were to go to your

1067
00:52:46,120 --> 00:52:49,520
Speaker 3: Instagram page, they would see a loving mother and someone

1068
00:52:49,560 --> 00:52:52,080
Speaker 3: that's a cmo at Sockney. But when you look in

1069
00:52:52,120 --> 00:52:54,280
Speaker 3: the mirror, joy, what is it that you see looking

1070
00:52:54,360 --> 00:52:54,880
Speaker 3: back at you.

1071
00:52:55,120 --> 00:52:57,640
Speaker 1: First of all, I'm a believer, so I definitely pride

1072
00:52:57,640 --> 00:53:01,319
Speaker 1: myself very happy in my faith, and I think that

1073
00:53:01,520 --> 00:53:06,560
Speaker 1: has definitely governed the way in which I've navigated, not always,

1074
00:53:06,640 --> 00:53:10,120
Speaker 1: but definitely now. And I just see a person who's

1075
00:53:10,200 --> 00:53:13,440
Speaker 1: really authentically happy and proud of the stage I'm in.

1076
00:53:14,200 --> 00:53:17,440
Speaker 1: I think about I'm forty, I'll be forty eight this October,

1077
00:53:17,840 --> 00:53:21,160
Speaker 1: and I think about that thirty years ago, I was,

1078
00:53:21,480 --> 00:53:24,080
Speaker 1: you know, leaving thirty one years old. I was leaving Chattanooga,

1079
00:53:24,160 --> 00:53:27,040
Speaker 1: the only town I knew, the only environment I knew,

1080
00:53:27,080 --> 00:53:31,680
Speaker 1: the only culture I really knew. And I don't think

1081
00:53:31,719 --> 00:53:33,919
Speaker 1: that if you told me then that I would have

1082
00:53:33,960 --> 00:53:35,960
Speaker 1: lived in New York for twenty five years, I'd worked

1083
00:53:36,000 --> 00:53:40,120
Speaker 1: in these amazing environments with these amazing people, that I

1084
00:53:40,120 --> 00:53:42,560
Speaker 1: would have believed it. I don't think that I thought

1085
00:53:42,680 --> 00:53:45,759
Speaker 1: this big, and I know there's even bigger in front

1086
00:53:45,800 --> 00:53:49,680
Speaker 1: of me. So I'm just I see every day a

1087
00:53:49,719 --> 00:53:54,000
Speaker 1: grateful human being who's just so aware that I'm so

1088
00:53:54,080 --> 00:53:57,040
Speaker 1: blessed to live this life, to have these opportunities, to

1089
00:53:57,160 --> 00:54:01,239
Speaker 1: have the love that I have. It's very to have it,

1090
00:54:01,320 --> 00:54:03,960
Speaker 1: and not every day's perfect, but I'm just so grateful.

1091
00:54:03,600 --> 00:54:07,720
Speaker 3: For It's so awesome to hear that. And I feel

1092
00:54:07,800 --> 00:54:12,839
Speaker 3: that so many women that I respect and that I

1093
00:54:12,960 --> 00:54:18,680
Speaker 3: view as successful within their path have said something similar,

1094
00:54:18,840 --> 00:54:21,480
Speaker 3: which is that I never, even if you were to

1095
00:54:21,520 --> 00:54:24,560
Speaker 3: ask me ten, fifteen, twenty years ago, like what the

1096
00:54:24,680 --> 00:54:27,040
Speaker 3: ideal is or what the goal is like I have

1097
00:54:27,160 --> 00:54:29,480
Speaker 3: surpassed what I even thought was possible.

1098
00:54:30,000 --> 00:54:31,960
Speaker 2: And that is the good stuff.

1099
00:54:32,160 --> 00:54:35,400
Speaker 3: That's when you know that you're chasing something that ignites you,

1100
00:54:35,520 --> 00:54:37,680
Speaker 3: that makes you feel alive, that makes you feel excited, that.

1101
00:54:37,719 --> 00:54:39,520
Speaker 1: Was meant for you. Like I always say, like, what

1102
00:54:39,640 --> 00:54:42,520
Speaker 1: is meant for you cannot be unmant for you, which

1103
00:54:42,520 --> 00:54:44,520
Speaker 1: is bad English, I know, but it's a Jamaican praise.

1104
00:54:45,320 --> 00:54:47,080
Speaker 1: It's like what's meant for you is meant for you.

1105
00:54:47,160 --> 00:54:49,200
Speaker 1: It's not meant for anyone else. And I think like

1106
00:54:49,640 --> 00:54:52,000
Speaker 1: we don't even know what's meant for us when we're

1107
00:54:52,040 --> 00:54:54,600
Speaker 1: in our teens and twenties and sometimes up into our thories.

1108
00:54:54,680 --> 00:54:56,680
Speaker 1: We don't even know the greatness that's in front of

1109
00:54:56,760 --> 00:55:00,520
Speaker 1: us or what we're capable of doing. And what you said,

1110
00:55:00,520 --> 00:55:02,920
Speaker 1: you just have to try, just go for it, Like

1111
00:55:03,320 --> 00:55:06,080
Speaker 1: I think, if anything I've learned in life, particularly the

1112
00:55:06,160 --> 00:55:09,520
Speaker 1: last decade, if you don't, if I don't even try,

1113
00:55:09,560 --> 00:55:13,359
Speaker 1: they've already failed. Like, just go for it. Just who

1114
00:55:13,440 --> 00:55:15,919
Speaker 1: cares if you make a mistake, if you fail, you'll

1115
00:55:15,960 --> 00:55:18,000
Speaker 1: learn from it because it's not really a failure, it's

1116
00:55:18,040 --> 00:55:21,800
Speaker 1: just a learning right. And I think if anything that's

1117
00:55:23,239 --> 00:55:25,840
Speaker 1: That's what I'm most surprised of because I think this

1118
00:55:26,640 --> 00:55:30,920
Speaker 1: sixteen seventeen year old girl from Trideranooga was a little

1119
00:55:31,040 --> 00:55:34,920
Speaker 1: risk averse. It was a little I mean, people probably

1120
00:55:35,040 --> 00:55:37,799
Speaker 1: like no, she was always been this jubilant person, but

1121
00:55:37,840 --> 00:55:40,920
Speaker 1: I was very like, Okay, I can only go this far,

1122
00:55:41,120 --> 00:55:44,759
Speaker 1: and now something happened. I think during college that was

1123
00:55:44,840 --> 00:55:46,840
Speaker 1: just like, why am I afraid? What am I afraid of?

1124
00:55:47,080 --> 00:55:49,480
Speaker 2: Yeah, just go for it, Just go for it.

1125
00:55:49,560 --> 00:55:52,520
Speaker 3: I am the pod every time by asking my guests like,

1126
00:55:52,560 --> 00:55:54,919
Speaker 3: what's one piece of advice they would have given their

1127
00:55:54,960 --> 00:55:57,200
Speaker 3: younger self going through this hurdle moment? And you talk

1128
00:55:57,320 --> 00:56:00,759
Speaker 3: so beautifully about the challenges that you fail, feeling a

1129
00:56:00,800 --> 00:56:03,920
Speaker 3: little bit like you were other for a little bit,

1130
00:56:04,120 --> 00:56:06,680
Speaker 3: being a little bit outside of the box as you

1131
00:56:06,719 --> 00:56:09,279
Speaker 3: were coming up with in swim and then leaving Chattanooga

1132
00:56:09,320 --> 00:56:10,480
Speaker 3: to step into something new.

1133
00:56:10,640 --> 00:56:12,759
Speaker 2: So you started to tell us.

1134
00:56:12,800 --> 00:56:16,360
Speaker 3: But knowing what you know now looking back on that time,

1135
00:56:16,840 --> 00:56:19,680
Speaker 3: going through that hurdle moment, what would you advise your

1136
00:56:19,719 --> 00:56:20,520
Speaker 3: younger self?

1137
00:56:20,600 --> 00:56:23,759
Speaker 1: Yeah, obviously the phrase would be, you know, go for it,

1138
00:56:24,120 --> 00:56:26,360
Speaker 1: lean in. But I would also if I could speak

1139
00:56:26,400 --> 00:56:29,640
Speaker 1: to that person, I would tell her that she's beautiful,

1140
00:56:30,440 --> 00:56:34,680
Speaker 1: that she's smart, and that she's capable, and that everything

1141
00:56:34,719 --> 00:56:37,279
Speaker 1: that she needs is already in her. It just will

1142
00:56:37,400 --> 00:56:40,120
Speaker 1: unlock at different times when she needs it. Don't don't

1143
00:56:40,160 --> 00:56:42,480
Speaker 1: try to go so fast, don't try to think too far.

1144
00:56:42,680 --> 00:56:45,080
Speaker 1: Live in the moment. Be present. I can't believe I

1145
00:56:45,120 --> 00:56:46,960
Speaker 1: say to you, I'm going to be forty in October

1146
00:56:47,000 --> 00:56:49,080
Speaker 1: because I feel like I'm twenty five. I feel like

1147
00:56:49,200 --> 00:56:52,640
Speaker 1: it goes so fast. Yeah, so I would say to her, like, really, like,

1148
00:56:52,840 --> 00:56:57,760
Speaker 1: don't rush time. Enjoy every moment, every lesson, every hurdle,

1149
00:56:58,000 --> 00:57:01,399
Speaker 1: every success, Be patient with you yourself, and enjoy the ride.

1150
00:57:01,719 --> 00:57:02,919
Speaker 2: Enjoy the ride. Joy.

1151
00:57:02,960 --> 00:57:05,160
Speaker 3: I'm so happy that we were able to do this.

1152
00:57:05,440 --> 00:57:07,439
Speaker 3: For those that want to keep up with you, want

1153
00:57:07,440 --> 00:57:10,400
Speaker 3: to keep up with Socney, give us the detail.

1154
00:57:10,480 --> 00:57:14,160
Speaker 1: Yes, so I'm on install at joy j O I

1155
00:57:14,239 --> 00:57:16,280
Speaker 1: AL tomorrow A L T I M A R E

1156
00:57:16,560 --> 00:57:19,360
Speaker 1: and then Socany at Socaney s A U C O

1157
00:57:19,560 --> 00:57:21,760
Speaker 1: N Y. That's how you That's the best way to

1158
00:57:21,840 --> 00:57:23,240
Speaker 1: keep with with with both of us.

1159
00:57:23,280 --> 00:57:23,720
Speaker 2: Amazing.

1160
00:57:23,840 --> 00:57:26,800
Speaker 3: I'm over at Emily Body and at Hurdle Podcast. Another

1161
00:57:26,880 --> 00:57:29,439
Speaker 3: Hurdle conquered. Catch you guys next time.